Automotive Digital Marketing

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All ADM Member Blog Posts (13,396)

What is your Internet Department doing?

In the past I have structured, directed and managed the Internet Sales Departments for a large 4 store automotive group. Knowing the importance of the Internet Department and the true success of creating more sales. Here are a few questions that you are needing to ask yourself.



How many Unique Visitors are coming to your site on a monthly basis?



How many… Continue

Added by Jennifer Schrader on October 17, 2008 at 8:30am — No Comments

Driven for Success - Susan Scarola DCH Auto Group President and CEO to Be Honored

The Women's Automotive Association International is proud to present the 2008 Professional Achievement Award to Susan Scarola President & CEO of DCH Auto Group on Thursday November 20th, 2008 in Los Angeles at the Biltmore Hotel during the LA Auto Show preview days.

As President and CEO of DCH Auto Group of a group of over 30 dealerships in four states and growing, Susan brings to the DCH table an M.B.A. from New York University and CPA… Continue

Added by Jody DeVere on October 17, 2008 at 8:00am — 1 Comment

Spicing Up Automotive Google Adwords Campaigns

Google Display Ads Example

In recent days, Google has started to offer instant Flash "like" ads that can run in your existing Google Adwords accounts.



I created a few ads using this new offering and actually I am very pleased with the final product. The image on the left is one of the ads I created as a test for a product that we are promoting. The ad text actually "moves" as well as the logo and images.



Basically, if you have a logo and a photo of a car,… Continue

Added by Brian Pasch on October 16, 2008 at 8:30pm — No Comments

AdAgencyOnline.Net Links Automotive Advertising Agencies To Internet Vendors

Ad Agency Online, L.L.C. is a network of independent affiliated automotive advertising agencies that saw the shift to the World Wide Web and Internet based automotive advertising in December, 2001 – seven years before the downturn in the economy and the auto industry. Their support of online automotive advertising and the efficiencies realized by Internet based automotive advertising applications have allowed downsized automotive advertising… Continue

Added by Philip Zelinger on October 16, 2008 at 7:30am — No Comments

AdAgencyOnline.Net Opens Automotive Advertising Site To New Vendors

AdAgencyOnline.Net is a free automotive advertising resource / networking portal sharing best practices and new Internet based automotive advertising applications with their site visitors. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host to the blog talk radio station featured on AdAgencyOnline.Net has announced an open call for automotive advertising vendors to apply… Continue

Added by Philip Zelinger on October 15, 2008 at 3:59pm — No Comments


Influencer
Photo of the month contest

Please go to the Automotive Photography group page and vote for the best Automotive Photo for this months contest.

I welcome anyone who fancies themself a photographer to join out group and compete. The winner will have their photo turned in to the new Automotive Photography tile for the group page. We will run this contest on a regular basis.

I look forward to your vote!

Thanks,
Doug Blankenship

Added by Doug Blankenship on October 14, 2008 at 7:15pm — No Comments

AdAgencyOnline.Net Promotes EveryCarListed.Com On Free Automotive Advertising Site

AdAgencyOnline.Net has an earned reputation in the automotive advertising industry as a free automotive advertising resource / networking portal sharing new Internet based automotive advertising applications and vendors with their site visitors. EveryCarlisted.Com has recently exploded onto the World Wide Web as a free inventory based automotive advertising web site with a growing number of dealer… Continue

Added by Philip Zelinger on October 14, 2008 at 2:30pm — No Comments

Social Media to Reach Women Car Buyers - Tools and Tips

Social media is growing into a significant part of the marketing, branding and loyalty building strategies for many businesses. Email marketing and web sites are still important - but blogs and other social media tools are becoming critical, especially for car dealers when trying to reach in market women car buyers. Thumbnail image for Thumbnail image for Metallic Black Logo.jpg



According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the… Continue

Added by Jody DeVere on October 14, 2008 at 12:02pm — No Comments

Now it's time to get serious about that internet thing. Are you serious?

I met with a leading vendor company last week during lunch (the vendor’s name will remain nameless). {HINT to VENDORS: Free food is good… provided the company is personable and intelligent}. The vendors discussed their plans for the end of 2008 and shared project concepts for 2009. I enjoy meeting with vendors and learning of new technologies and best practices in the industry (provided the vendor is personable and intelligent). What better brain to pick than those who interact with a plethora… Continue

Added by Andy Warner on October 14, 2008 at 6:49am — No Comments

AdAgencyOnline.Net – Automotive Advertising Extends Into Online Transactions

Auto industry social networking sites like www.adagencyonline.net allow automotive advertising agencies to share best practices and platform new automotive advertising applications. Ai Dealer is an Internet based transaction tool that functions like an online shopping cart. It is a self serve desking tool that allows consumers to build their own deal on an auto dealer’s website including a negotiated selling price, trade-in value, requested down payment and even the interest rate and… Continue

Added by Philip Zelinger on October 13, 2008 at 4:30pm — No Comments

101 Link Building Tips to Market Your Dealership's Websites

Link Building... Time-intensive. Frustrating. Sometimes confusing. Yet Unavoidable. Because ultimately, it's still the trump card for dealers who want their websites to achieve higher search engine rankings.



Many of us have been hoping that the importance of links to a dealer's website would go away. In Brett Tabke's Robots.txt entry, he echoed a… Continue

Added by Ralph Paglia on October 11, 2008 at 8:30pm — No Comments

AdAgencyOnline.Net –The New Face of The Automotive Advertising Industry

Online auto industry social networking sites like www.adagencyonline.net have provided a new forum for automotive advertising agencies to share best practices and platform new automotive advertising applications. The auto industry is faced with the challenges of a troubled economy that has no bottom insight. The “trickle down” effect has been widely reported as lost jobs in both the manufacturing and retail sectors of the auto industry. The automotive advertising sector has been… Continue

Added by Philip Zelinger on October 10, 2008 at 9:30am — No Comments

Dale Boone Named President of EveryCarListed.com Automotive Advertising Website- Interviewed on AdAgencyOnline.Net

Darrell Campbell, CEO of EveryCarListed.com, has announced the promotion of Dale Boone to President and Chief Operating Officer of the Tyler internet-based automotive advertising sales firm. Previously Boone was the company’s Executive Vice President and COO. “Dale’s well-rounded auto industry and related business experience are an excellent fit for our organization,” stated Campbell in making the announcement.



Philip Zelinger,… Continue

Added by Philip Zelinger on October 9, 2008 at 6:30pm — No Comments

Top Ten Video Hosting, Sharing and Distribution Sites Evaluated and Ranked



Many Automotive Digital Marketing professionals have asked me "How do I get started with using Video to attract customers?"... There are a lot of ways to leverage the car buying public's seemingly insatiable appetite for online video clips. Certainly the whole industry has by now been… Continue

Added by Ralph Paglia on October 8, 2008 at 8:30am — No Comments

Recommendations Posted for Ralph Paglia at LinkedIn

Ralph Paglia

Director - Digital Marketing

ADP Dealer Services




Recommendations are listed in chronological order, with most recent at the top...



“Now after several years working with Ralph Paglia I can tell that he contributed enormously to the success of our annual Automotive CRM conference in California. He became a part of the event by engaging in the research, helping to find the best speakers and driving attendance from key strategic thought… Continue

Added by Ralph Paglia on October 4, 2008 at 1:30pm — No Comments

AdAgencyOnline.Net Features EveryCarListed.Com at Automotive Advertising Conference

Ad Agency Online, L.L.C. sponsors a free automotive advertising resource / networking portal – www.adagencyonline.net. The portal features best practices and cutting edge automotive advertising applications on their blog talk radio station - WAAOL, All Automotive Advertising News All The Time . EveryCarListed.Com is an automotive… Continue

Added by Philip Zelinger on October 3, 2008 at 7:00pm — No Comments

Marketing to Women Break Out Session Tuesday Oct 7th 1pm - JD Power Automotive Internet Round Table

Be sure to attend the Marketing to Women breakout session Oct 7th 1pm during the JD Power Automotive Internet Round Table in Las Vegas next week.





Panel Leader Melanie Kovach | General Manager | AutoMart.com/AutoExtra.com

Sponored by AutoMart.com



Panelist include:



Erica Siestma - Manager of CRM and Corporate Communications - MileOne.com

Mark Rikess - The Rikess Group -…
Continue

Added by Jody DeVere on October 3, 2008 at 12:19pm — No Comments

Taking Control of your Dealership - is outsourcing ok?

I wanted to share this blog with the ADM community.



Taking Control of your Dealership - is outsourcing ok?

By Len Critcher - President of ecarlist

Originally Posted on August 10, 2008 at 10:43 am on http://www.ecarlist.com/blog/



When ecarlist begins the integration/training process with many of our larger dealerships, the number one issue we almost always encounter is the clutter of companies that seem to… Continue

Added by Blaine Twilley on October 3, 2008 at 8:42am — No Comments

2008 round of automotive retail startups

It’s fall 2008 and there’s a new crop of automotive retail startups featuring …gasp… accurate pricing. Truecar, realcartips and pricehub recently launched. truecar shows a great, and good price for each car with easy to understand graphics for most if not all vehicles for sale in the US. Price hub and realcartips rely on consumer input; the data is scant for some models.... Read more

Added by Catherine Healey on October 3, 2008 at 7:20am — No Comments

AdAgencOnline.Net President To Host Automotive Advertising Seminar At The 5th Digital Dealer Conference

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of a free automotive advertising resource/networking portal – www.adagencyonline.net , has been invited for a third time in as many years to host a seminar at the 5th Digital Dealer Conference. The auto industry and automotive advertising conference is being held at the Gaylord Texan Resort in Grapevine, Texas October 6th… Continue

Added by Philip Zelinger on October 2, 2008 at 1:00pm — No Comments

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