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In Advertising, Consistency Pays Off

Your ability to sustain a long-term advertising program shows customers that you're a successful, reliable brand

By Steve McKee



I recently purchased a new digital TV. Normally, Circuit City (CC) would have been on my list as one store in which to shop, but the struggles the company was facing (followed by its decision to declare bankruptcy) made me nervous.

I… Continue

Added by Ron Harber on May 19, 2009 at 4:17pm — No Comments


Dealer
Free Search Engine Traffic: Are You Getting Your Fair Share?

98% of web surfers use search engines. In fact, you probably have one as your homepage. According to public traffic stats, Google is number one right now, followed by Yahoo!, MSN, and Ask.





You should be able to guess where I am going with this…





Search engine advertising has always been the best way to get visitors to your website; and always will be.





Why?





First of all, natural search engine traffic is free; and second of all,… Continue

Added by Jason C on May 19, 2009 at 11:59am — No Comments


Vendor
What If It's Not Your Call? A Twitter With Questions...

With the immenent closing of many competing dealerhships accross the nation, this question seems appropriate: "What do you do when it's not your call?" As in, when it's not your decison to make, what's the best way to influence the outcome? Who's ear to you speak to? How do you make sure you're represented fairly? I know there are many dealers that feel they got the short end of the stick in the form of a letter stating they were out of business.



I try to apply things in a… Continue

Added by Megan E. Bucher on May 19, 2009 at 9:59am — No Comments

Lee Harkins says “Stop Selling the Business”



I asked Lee for his BEST ADVICE for a Service Advisor or Manager today.



What can a service advisor or manager do today to have an impact on their life immediately?



Lee stated, “Service advisors who want to be successful today should stop trying to sell the business.”



I said, “Stop selling the service? Please explain!”



Lee laughed and replied, “I did not say stop… Continue

Added by Steven Shaw on May 19, 2009 at 9:00am — No Comments

Detroit Idle Thoughts

5-19-09 Apex, NC



Very quietly, every Big Three medical plan has changed. Now there is less coverage and more cost.



RUN don't walk to a Chrysler or General Motors dealership. They are now customer heaven. Work out a good deal that is fair to the store and to you. There have never been better deals.



If you work in or with the auto industry, you are not dreaming. It is a low grade nightmare that is not ending for awhile.



Yes Virginia, there is indeed… Continue

Added by Jim Vogel on May 19, 2009 at 6:50am — 2 Comments


Dealer
Video and Your Web Site....

There is a new partnership in town…..adding video to your web site. It’s not all that new, but the point is that the amount of activity involving video has risen dramatically over the past 12 months. Almost 1/3 of all content on the Internet is video. YouTube was 5th in the number of unique visitors….over 83 million. (Feb. 2009)



Do you need video? Aside from the aforementioned statistic, video will help to entertain and educate your client. Dealerships spend incredible amounts of… Continue

Added by Pat Floegel on May 18, 2009 at 10:13am — No Comments

AdAgencyOnline.Net Analyzes Impact Of Chrysler Bankruptcy On Automotive Advertising With Attorney Lewis Kuhl

AdAgencyOnline.Net is an automotive advertising resource / networking portal that usually focuses on reviewing cutting edge automotive advertising technologies and Internet based applications for their online audience of auto industry insiders, automotive advertising agencies and auto dealers. Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the blog talk radio station –… Continue

Added by Philip Zelinger on May 17, 2009 at 6:45am — No Comments

AdAgencyOnline.Net Considers Ai Media Group As Preferred Automotive Advertising Vendor For S.E.M.

AdAgencyOnline.Net is a free automotive advertising resource / networking portal that provides a forum to present and review cutting edge automotive advertising vendors and applications to the automotive advertising industry. Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of AdAgencyOnline.Net’s blog talk radio station –… Continue

Added by Philip Zelinger on May 16, 2009 at 1:31am — No Comments


Vendor
Car Dealerships and Facebook. Looking out for the Customer.

I recently read a post that encouraged car salesmen to create a Facebook account and friend request everyone they knew and those associated to who they knew in an attempt to sell cars. Even if you didn't get a long with that person in high school...friend request them anyway...you want to sell them a car, don't you?



I've been watching this type of bullying in the car biz for 8 years now. Social networking will be, for some car dealers, the same vain attempt that E-mail campaigns… Continue

Added by Megan E. Bucher on May 15, 2009 at 8:46am — 3 Comments

40,000

Apex, NC 5-15-09



40,000. Quite a number; stadiums would love that many fans piled up for a game. This number is the population of a good sized town. For example, Northwood University, the largest automotive university in the country, is nestled within the wonderful Mid- Michigan town of Midland. It is the home of Dow Chemical. And it has roughly 40,000 people.



40,000 is a lot. And it is the amount of Chrysler Dealership Employees soon to be out of work. That is about 50… Continue

Added by Jim Vogel on May 15, 2009 at 8:30am — No Comments

Social Media Widget Marketing Strategy

Widgets are Good



Widgets can be great for marketing, but the format can be limiting. Widgets have to be simple to use and easy to distribute -- which usually means a short list of features. Applications on social media sites, however, often enjoy a more robust set of features and reporting… Continue

Added by Ralph Paglia on May 15, 2009 at 1:00am — No Comments

Six years later Sales is still a tough racket the strong survive

This is a follow up to my first blog post.





I have been in the business for 6 years now. I think I have learned a lot about the business and people.

When I started selling it was an eye opener to me how people act at a car dealer. I was such a lay down compared to the people who came in to buy from me. I never had the guts to talk to anyone the way people talk to me. You would think sales is a profession yet people do not treat a car salesman like a professional. In fact… Continue

Added by Stanley Esposito on May 14, 2009 at 6:30pm — 10 Comments


Dealer
Fine Tuning Your Internet Process

In this down market it might be time to fine tune your instrument. What I mean is maybe you should spend some time analyzing your Internet follow up process. You may want to consider what process to put in place for the customers who have a trade in. Do you want to follow up with that customer the same way you would follow up with a customer that didn't provide you with a phone number? Are you making enough attempts in the first day? And at what point do you decide to quit trying? Why is your… Continue

Added by Leo on May 14, 2009 at 2:21pm — 2 Comments

3 More Ford Dealer Ad Groups Choose Flash Point: Has the Revolution Started?

Innovation, Service and Savings are Reasons Cited for 3 More Ford Dealer Ad Groups to Switch to Flash Point



3 More FDAFs switch to Flash Point!

A few short weeks ago, we launched a special message to FLM Dealers around the country. Due to the overwhelming response, it's now among the top listings for search phrases like "Ford Advantage", "Lincoln Advantage" and "Mercury Advantage" on Youtube. Try it yourself — it's truly astonishing.



Even more exciting than all… Continue

Added by Scott Empringham on May 14, 2009 at 12:30pm — No Comments

Slowly Shutting Detroit Down

As I listened this morning to WWJ Radio 950 in Detroit, I sat stunned and sullen. The radio newscaster was reading the Chrysler Dealership Closing list. It sounded just like a snowstorm hit and a list of school closings were being announced. Here in the Raleigh NC market, we have not heard who will be hit; but in Metro Detroit 15 dealerships are done.



This cannot be happening as my mind races to the past when health and profitability were the ingredients of Detroit. The business has… Continue

Added by Jim Vogel on May 14, 2009 at 10:26am — 3 Comments


Dealer
4 Ways to Set More Appointments Without Advertising

Today, it is more important than ever to connect with your customers and prospects - not just to sell them - but to gather their opinion and show them that you value it. This is one thing that can help your dealership instill confidence in the minds of your consumers and stand apart from your competition.



When it comes to America’s auto consumers, we can all agree that things have changed. Buyers are more informed and expect more for their money. In fact, the way the public buys cars… Continue

Added by Jason C on May 14, 2009 at 9:36am — No Comments

I See the Future … It’s Electric by John Marazzi

I See the Future … It’s ElectricI’ve been around the car business my whole life. At the age of twelve I was washing cars. At fifteen, I was a porter and at seventeen, I became a salesperson. Through the years, I’ve seen plenty of changes. I saw interest rates in 1982 at 18% and recent rates at 0%. I saw gas fluctuate from two dollars a gallon to over four and back to two dollars quicker than a summer break. Now we witness… Continue

Added by Rob Fontano on May 14, 2009 at 9:30am — 1 Comment


Influencer
UNLIMITED PRE-OWNED ONLINE VIDEOS INVENTORY! send customers your email videos!

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Video Marketing Management:

PicStar, LLC is committed to providing our customers the newest and most affordable advertising

solutions. Further committed to bringing you the best ROI in… Continue

Added by jason keo on May 14, 2009 at 9:00am — No Comments


Influencer
BRANDING YOUR PHOTOS!!!! CALL - TO - ACTION!!

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Benefits:

1. Make your Ad memorable on sites like AutoTrader, Cars.com, Craigslist

2. Promote your specials and be Noticed

3. Make every moment A Call-to-Action

4. Affordable Marketing and Branding… Continue

Added by jason keo on May 14, 2009 at 8:30am — No Comments


Influencer
Pellegrino Chrysler Jeep will not be closing!

A meeting today included the entire staff of Pellegrino Chrysler Jeep! As you can imagine, when the entire staff is called for a meeting, in this day and age...we thought for sure we are being closed down. But when one of the owners read the certified letter he received today.......Man oh man were we relived. Pellegrino Chrysler Jeep will remain open!!!!!!!!!!!!!!! We were thanked for doing such a great job and asked to keep up the good work for many years to come. Man is that great!!!!!!!!! We… Continue

Added by Lisa Giandomenico on May 14, 2009 at 7:37am — 2 Comments

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