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Influencer
"Dead at Midnight"

THIS....is what AutoMax is all about! Beginning today, treat everyone you meet as if they were going to be dead by midnight. Extend to them all the care, kindness and understanding you can muster, and do it with no thought of any reward. Your life will never be the same again.
Og Mandino

Added by Craig Lockerd on July 29, 2009 at 7:40am — No Comments

65% of CARS Sales Are Still Offline

Cash for Clunkers Sales Submission

I would like to remind all dealers on this forum to get their Cash for Clunkers sales posted in the NHTSA system for reimbursement as quickly as possible. The reason is simple; by keeping these transactions offline, the NHTSA record keepers can not properly account for the depletion of CARS funding.



In a survey I conducted today, only 35%of the cars…

Continue

Added by Brian Pasch on July 28, 2009 at 4:16pm — 6 Comments

Dealer.Com Announces New Marketing Push On AdAgencyOnline.Net's Automotive Advertising Experts Blog Talk Radio Show

AdAgencyOnline.Net hosts a blog talk radio station - WAAOL, All Automotive Advertising News All The Time - that reviews cutting edge automotive advertising technologies and vendor applications. Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of WAAOL invited Mike DeCecco, the Director of Industry Relations for Dealer.Com., for a… Continue

Added by Philip Zelinger on July 28, 2009 at 2:44pm — No Comments

What Was Your First Car? Tell Me a Story About It.

As you may know, I do my best to keep car sales fun. After drowning myself in the mind-numbing Cash for Clunkers docudramament, I need a break.



I would like to hear about your first car -

What was it?

Would you still like to have it?

What happened to it?

Are you willing to share a (clean) story about your time with your first vehicle?



I will share my story - my first car was a 1969 Chevy Camaro Z28 - silver - 100% original. It was my grandfather's pride… Continue

Added by Joe Webb on July 28, 2009 at 12:20pm — 11 Comments


Influencer
Live Chat Creates Repeat Visitors

http://www.ispeakvideo2.com/remote/dealerEprocess/index.html





Repeat visitors on a website, simply defined, are visitors who have been there before. They are like a solid investment into your online business, with constant returns.



Five years ago, when we started our Live Chat Service, it was a concept so new to web visitors that each visitor had a unique reaction. Some visitors would think of our Live Chat Operators as 'automated bots', while some as… Continue

Added by Maria Espinoza on July 28, 2009 at 10:43am — No Comments


Influencer
Audi asks consumers to tell them how much Diesel costs

I wrote recently about Audi's "Di*sel: No Longer a Dirty Word" campaign promoting their clean diesel TDI models and have been following the progress of the integrated marketing campaign. Just today I saw a status update on Facebook that I thought was interesting, and have shown below:





I wrote my thoughts on the effort on my Examiner article on Automotive Marketing, which you can read… Continue

Added by GarretOhm on July 27, 2009 at 12:07pm — No Comments


Influencer
Top 25 Most Influential Tech Vendors for 2009 Inludes ADP

ADP has ranked 25th in the top 25 Most Influential Technology Vendors for 2009, across all industries.



The Aberdeen Group conducted the research survey where participants were selected from a broad range of all industries and asked to identify the top three technology companies that had the most… Continue

Added by ADP Digital Marketing on July 26, 2009 at 10:30pm — 1 Comment

Dealer Warning on FuelEconomy.GOV Data

I have been getting emails from consumers that are claiming that the EPA MPG rating are changing on www.fueleconomy.gov, day to day. For some, this meant that their car now qualifies. For others, their car now was disqualified.



This is SCARY.



I strongly encourage all dealers to print screen the fueleconomy.gov website when you look-up a trade-in and date and time stamp the print-out. You do not want to be in the middle of a data change that would disqualify a trade that… Continue

Added by Brian Pasch on July 26, 2009 at 12:00pm — No Comments

NHTSA - Car Allowance Rebate System (CARS) Vehicle Disposal and Salvage Documents

NHTSA Trade-In Vehicle Disposal and Salvage Requirements for C.A.R.S. Participating Dealers



Under the CARS Act, the agency is required to provide a list of entities to which dealers may transfer eligible trade-in vehicles for… Continue

Added by Ralph Paglia on July 25, 2009 at 8:30pm — No Comments

NHTSA CARS Dealer Directory Includes Cryptic Names

The NHTSA Car Allowance Rebate System (CARS) website had a number of updates today. On www.cars.gov we were able to view the beginings of the official Cash for Clunkers dealer directory. The directory can be found by clicking on the "Dealer Locator" tab on the top of the cars.gov website.



The purpose of the… Continue

Added by Brian Pasch on July 25, 2009 at 8:25pm — No Comments

Brent Dewar Chevrolet Chief in GM Management Team Reorganization

THE NEW GENERAL MOTORS - GM names Dewar as Chevrolet chief in management overhaul



AUTOMOTIVE NEWS DETROIT -- Brent Dewar, General Motors Co.'s European sales chief, was named vice… Continue

Added by Ralph Paglia on July 25, 2009 at 7:00pm — No Comments

NHTSA Upgrades Fuel Economy Website for CARS Program

fuel-website-thumb-plain

Today we noticed a change when we visited the official website for the Cash for Clunkers program (www.cars.gov) and clicked on the link for fueleconomy.gov.

If you are getting calls from consumers that the website is down, it is just running very slow with the new software installed.…



Continue

Added by Brian Pasch on July 25, 2009 at 1:51pm — No Comments

Cash For Clunkers Advertising Approved by NHTSA and C.A.R.S.

CARS: Usage Guidelines Retail Pop, Advertisement and Web Banners



NHTSA - generated CARS Retail POP materials (e.g., stickers), newspaper advertisements, and web banners may be used in accordance with the following usage… Continue

Added by Ralph Paglia on July 24, 2009 at 4:12pm — No Comments


Influencer
Just wanted to pass along a good resource for your RSS reader....

Hi all - I just joined this community online, although I have been a member for some time on Linkedin. I work for a company called The Sutter Group based out of Washington, DC that does a lot of marketing work in the automotive industry, both for OEMs (Land Rover, Jaguar) as well as aftermarket clients. You can learn more about Sutter here: http://www.sutter-group.com.



A couple of months ago I begin writing a National column… Continue

Added by GarretOhm on July 24, 2009 at 4:05pm — 3 Comments

Social Network Media Savvy Corporations - Who Does Social Marketing The Best?



Now that Amazon has purchased Zappos, will the popular footwear e-commerce outlet keep its famously friendly face? Amazon announced Wednesday that the Web retailing giant would acquire the popular shoe shopping destination Zappos.com in exchange for 10 million shares of Amazon stock.



“This is a win-win situation,” says Jeff Grau, eMarketer senior analyst. “Amazon’s footwear… Continue

Added by Ralph Paglia on July 24, 2009 at 10:30am — No Comments

Cash for Clunkers Delayed

Update: July 24, 2009



The official NHTSA website (www.cars.gov) is now posting information advising consumers that the Cash for Clunker program will start on Monday July 27, 2009. The NHTSA as recent as yesterday had indicated that dealers could start the program today.



Here is the exact wording:



"Starting on July 27, consumers will be able to take advantage of this program… Continue

Added by Brian Pasch on July 24, 2009 at 9:11am — No Comments

Cash For Clunkers News Reports and Articles

Wards Dealer:

Article 1: http://wardsauto.com/home/dealers_gear_clunkers_090709/

Article 2:… Continue

Added by Ralph Paglia on July 23, 2009 at 1:01am — No Comments

Chrysler Announces Game Changing Clunker Incentives

Chrysler Cash for Clunkers

Chrysler announced today a new progran called “Double CASH For Your Old Car” Incentive Program. This program will start on July 23, 2009 and will offer consumers additional incentives that can be combined with the Car Allowance Rebate System (CARS) credit.



For some consumers this can equal up to $9,000 off the MSRP for new cars that qualify… Continue

Added by Brian Pasch on July 22, 2009 at 11:30am — No Comments


Influencer
The “Golden age” of marketing

Before the "Golden age" of mass media, marketing wasn’t particularly important. Companies made commodities, things people needed. If you made things people needed, it was fairly priced and well distributed you’d do just fine. If you were a farmer you didn’t worry about marketing corn, if you were a black smith and could shoe a horse for a fair price you’d do ok, and the local barber cut hair. People bought stuff they needed and those with the skill made money providing for their customers’… Continue

Added by Larry Bruce on July 22, 2009 at 6:46am — No Comments

EveryCarListed.Com Announces Video Integration On Automotive Advertising Experts Blog Talk Radio Show

AdAgencyOnline.Net is an automotive advertising resource / networking portal that hosts a blog talk radio station - WAAOL, All Automotive Advertising News All The Time. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio show featured on WAAOL -… Continue

Added by Philip Zelinger on July 21, 2009 at 10:38am — No Comments

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