In the midst of all the troubling economic news that seems to come out every day, this piece not only bothers me quite a bit, but is quite unexpected. Last month when Google announced they were getting rid of Google Print, which allowed many dealers to buy Newspaper Advertising space at far below the normal costs,… Continue
Added by Ralph Paglia on February 14, 2009 at 3:30pm —
2-13, 2009 Apex, NC... I am an active blogger known as the Sales Therapist... Enjoy...
Read the following and you too will think you are David Letterman and there is a very special guest sitting across from you...yep, something is not right here.
Because of the current state economic situation, the UNC System's Board of Governors will likely INCREASE tuition and fees by a WHOPPING 3.9%
Although oil costs about the same as a nice pen right now, gas keeps going up… Continue
Added by Jim Vogel on February 13, 2009 at 10:01am —
AdagencyOnline.Net has expanded its focus beyond automotive advertising in response to requests for help from auto dealers who are more concerned in making payroll than in selecting next month’s creative.
www.AdAgencyOnline.Net has an earned reputation in the auto industry as “The One Stop Site For All Of Your Automotive Advertising Needs.” According to Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net, his… Continue
Added by Philip Zelinger on February 11, 2009 at 3:22pm —
Ad Agency Online, L.L.C., (AAOL), has rallied their national network of independent affiliated automotive advertising agencies, production partners and select vendors to capitalize on the opportunities that the downturn in the auto industry has created
. Philip Zelinger, the President of AAOL and host of a free automotive advertising resource / networking portal - AdAgencyOnline.Net – interviewed two of the three general partners of New Wave… Continue
Added by Philip Zelinger on February 10, 2009 at 1:30pm —
This might as well have been published today!
Selling online advertising for KBB has afforded me the opportunity to meet hundreds of dealer professionals across the nation. My job requires me to deal with the Principle or the GM. Unfortunately in the past 10 months I have had many of my customers close the doors. Feel like a part of America closes every time I hear of a dealer closing their doors, to not take it personal… Continue
Added by Ron Harber on February 10, 2009 at 11:00am —
In this economy i am running into dealers and clients that are hurting, its a never ending circle. I get calls from dealers all the time that are interested in cutting out expenses, and how they should go about it. When it comes to your marketing in this market you have to be pro active, you have to be on the ball. In an instance your strategy may need to change.
I received a call a few months ago , from a new client, hey Phil i thinking of cutting out this particular ad source, what… Continue
Added by Phillip Reed on February 10, 2009 at 8:21am —
At the NADA show this year I spoke to many, many dealers that when asked if they were doing video they said… “Yup, I have my TV commercials on my website.” Well, that’s a good start, but that’s not really a video strategy.
Plopping video on your website is fine, but I believe you’ll get better results if you plan your attack and measure your results.
Start with an outline for your dealership website and then fill in the blanks.
Every department should benefit from… Continue
Added by Mike DeCecco on February 10, 2009 at 7:43am —
Increased competition and consolidations among component manufacturers in the North American automotive replacement parts market have created an urgent need to maintain a market leadership position among customers.
Now is the perfect time for aftermarket parts manufacturers to lay claim to their respective premium replacement product(s) categories and launch an aftermarket name brand assault. Establishing a brand as top-of-class quality can be as simple as saying it – assuming that… Continue
Added by Scott K. Russell on February 9, 2009 at 12:02pm —
Do you have someone in your dealership designing your e-mail newsletters, do they look OK, but lack something.
Let Automotive Templates design your next e-mail newsletter, our talented graphic artists will provide you with a template with your content, that will look stunning and is sure to attract your customers.
We offer a flat fee of $100 per newsletter with no long-term contracts, if you want just a one off that is fine… Continue
Added by Paul Jones on February 9, 2009 at 11:50am —
Sometimes it helps being a cynic and a pessimist, or at least devil's advocate but at the end of the day you're either your own worst enemy or best ding-dang advocate. It is always beneficial to see things with a different perspective but critically important to maintain your identity and job jump in the pool for the sake of it, no matter how fun the party.
Recently I've read two good articles. One by Joe Webb (President of Dealer Knows) in Digital Dealer Magazine. The other a blog… Continue
Added by Gary May on February 9, 2009 at 9:30am —
I thought this latest news was blogworthy. Many of you have been following us as we head towards the launch of AutoDealerTimes.com. I thank you all for your valuable feedback and support. We just released this news release I though you would find interesting:
Press Release – For Immediate Release
AutoDealerTimes.com Teams Up With the Boomer Esiason Foundation
Bay Shore, NY., February 6, 2009
– AutoDealerTimes.com LLC today announced a charity… Continue
Added by Vincent Maiello on February 9, 2009 at 6:50am —
For the past several months, you can’t turn on the TV, glance at the Internet or flip through the pages of a newspaper without seeing a story or two about the dismal state of the auto makers and local market dealerships trying to survive or not. The auto industry is struggling to gain ground with cash-strapped consumers and is looking for ways to once again become a relevant part of consumer’s daily lives.
Women either buy or influence the purchase of 85 percent of all new cars and… Continue
Added by Jody DeVere on February 9, 2009 at 5:00am —
Automaker's Assurance Program Spot Won't Win Any Polls, but It Might Actually Move Some Metal
- by Jonah Bloom
It won't top any of the many meaningless Super Bowl ad charts, but the best advertising in the big game was Hyundai's "Contract."
The spot itself is not a visual extravaganza like the Coke or Audi spots, nor was it made according to the trite… Continue
Added by Ralph Paglia on February 8, 2009 at 9:30pm —
I'd like to share a few tips and ideas I've learned that have helped me advance my career. These were things I did everyday and most importantly, they worked. I had one goal I'd try to achieve with every customer: what is the best vehicle for them that will fit their needs, budget and wants. It's like a puzzle. If I take my time and listen to them I gather very small pieces that will help me piece together the puzzle. Some of them are very hard to find so I need to take my time and listen… Continue
Added by Chris Hanson on February 8, 2009 at 3:35pm —
Ross Dawson is a global expert on Web 2.0, Social Networking and the Impact of technology on today’s society.
He first appeared as a guest on The Connections Show over a year ago - but the pace of evolution on the Internet is so rapid that the only constant is change itself. So I thought it was worth getting Ross back again, to bring us up to date on recent developments.
If you're a fan of Social Networking, Web 2.0 or just the Internet in general - you'll find this worth… Continue
Added by Ralph Paglia on February 8, 2009 at 3:30pm —
Ad Agency Online, L.L.C., (AAOL), is comprised of a national network of independent affiliated automotive advertising agencies, production partners and select vendors that represents auto dealerships and a diverse group of automotive advertising vendors.
Philip Zelinger, the President of AAOL and host of AdAgencyOnline.Net – a free automotive advertising
resource / networking portal – announced a recently… Continue
Added by Philip Zelinger on February 8, 2009 at 3:11pm —
I wanted to get this short and concise blog out before the weekend to inform the car acquiring universe before making a major purchase decision. Effective as soon as the New Economic Stimulus Plan is passed will be a new ammendment authored by Senator Barbara Milkulski of Maryland known as the
Auto Assistance Ownership Amendment
It will make… Continue
Added by Jay Campbell on February 6, 2009 at 3:41pm —
I don't know how you feel but I think that our role as Internet manager, Internet Sales person or eCommerce Director is drifting into the direction to be a Dealerships "Marketing Manager". More and more, especially in these times we are in right now, dealer principles and GM's are coming up with the questions "What can we do to save more money?" or "How can we shrink the ad/Internet budget?"
The role to get the people in and selling them a car is still there but the responsibility to… Continue
Added by VJ on February 6, 2009 at 12:35pm —
When I meet with dealerships to discuss their Automotive SEO
strategies the conversation always seem to turn to marketing outside their official PMA. They ask how SEO can be used to get web traffic for people who search for "towns" in or near their major competitors. They are confident that they have done a good job of marketing in their own town and directly adjoining communities.
With automotive sales in the "crapper", dealers are looking for… Continue
Added by Brian Pasch on February 5, 2009 at 9:41pm —
No knock to hear. No call to answer. No door to open. No question to respond to. The customer was never yours. It happens more than not and it's aggravating as hell to deal with...if you do at all. Today you have two choices:
1. Wait for the next 'up' and work in the same manner as before
2. Create, extend and perpetuate a brand and destination where people want to interact with you
The result will be massively different but the actions required are not so disparate.… Continue
Added by Gary May on February 5, 2009 at 4:27pm —