Today I noticed a strange trend that may have been going on for some time but today it caught my attention. I was in Google and searched using this phrase “ford memorial day sale” and on Google Page One , there were two listings that were very odd because of their syntax:
Added by Brian Pasch on May 22, 2009 at 6:00pm —
As many of you know by now I sell cars. I have been selling for six years. I worked the internet for a small dealer as well as a large one. The internet customer is a fascinating study for sure. The internet customer is like any other some research for a Month. Some read all of the third party research. Others just want confirmation that a car is available. In the end all customers have one thing in common. They want a price.
The internet aspect of car sales is still its infancy. There are… Continue
Added by Stanley Esposito on May 22, 2009 at 11:00am —
The forced consolidation of the auto industry has impacted the automotive advertising industry in ways that most automotive advertising agencies don’t understand. AdAgencyOnline.Net
is a free automotive advertising resource / networking portal that recognizes the consolidation as an opportunity for their affiliated automotive advertising agencies to provide solutions for their auto dealer clients that are challenged by the changing landscape of the… Continue
Added by Philip Zelinger on May 21, 2009 at 12:38pm —
OK - maybe "spying" isn't the right word.
I am new to the ADM community. For the past 6 weeks I have been peeking in.....testing the waters. That is one of the advantages of the Internet. You can visit many places, see many things from the relative comfort (and anonymity) of your computer. (I am shocked that I spelled ‘anonymity’ correctly….the spell checker didn’t go into orbit)
For the past 9 years I have been working at a small dealership… Continue
Added by Pat Floegel on May 21, 2009 at 7:41am —
Your ability to sustain a long-term advertising program shows customers that you're a successful, reliable brand
By Steve McKee
I recently purchased a new digital TV. Normally, Circuit City (CC) would have been on my list as one store in which to shop, but the struggles the company was facing (followed by its decision to declare bankruptcy) made me nervous.
Added by Ron Harber on May 19, 2009 at 4:17pm —
98% of web surfers use search engines. In fact, you probably have one as your homepage. According to public traffic stats, Google is number one right now, followed by Yahoo!, MSN, and Ask.
You should be able to guess where I am going with this…
Search engine advertising has always been the best way to get visitors to your website; and always will be.
First of all, natural search engine traffic is free; and second of all,… Continue
Added by Jason C on May 19, 2009 at 11:59am —
With the immenent closing of many competing dealerhships accross the nation, this question seems appropriate: "What do you do when it's not your call?"
As in, when it's not your decison to make, what's the best way to influence the outcome? Who's ear to you speak to? How do you make sure you're represented fairly? I know there are many dealers that feel they got the short end of the stick in the form of a letter stating they were out of business.
I try to apply things in a… Continue
Added by Megan E. Bucher on May 19, 2009 at 9:59am —
I asked Lee for his BEST ADVICE for a Service Advisor or Manager today.
What can a service advisor or manager do today to have an impact on their life immediately?
Lee stated, “Service advisors who want to be successful today should stop trying to sell the business.”
I said, “Stop selling the service? Please explain!”
Lee laughed and replied, “I did not say stop… Continue
Added by Steven Shaw on May 19, 2009 at 9:00am —
5-19-09 Apex, NC
Very quietly, every Big Three medical plan has changed. Now there is less coverage and more cost.
RUN don't walk to a Chrysler or General Motors dealership. They are now customer heaven. Work out a good deal that is fair to the store and to you. There have never been better deals.
If you work in or with the auto industry, you are not dreaming. It is a low grade nightmare that is not ending for awhile.
Yes Virginia, there is indeed… Continue
Added by Jim Vogel on May 19, 2009 at 6:50am —
There is a new partnership in town…..adding video to your web site. It’s not all that new, but the point is that the amount of activity involving video has risen dramatically over the past 12 months. Almost 1/3 of all content on the Internet is video. YouTube was 5th in the number of unique visitors….over 83 million. (Feb. 2009)
Do you need video? Aside from the aforementioned statistic, video will help to entertain and educate your client. Dealerships spend incredible amounts of… Continue
Added by Pat Floegel on May 18, 2009 at 10:13am —
AdAgencyOnline.Net is an automotive advertising resource / networking portal that usually focuses on reviewing cutting edge automotive advertising technologies and Internet based applications for their online audience of auto industry insiders, automotive advertising agencies and auto dealers.
Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the blog talk radio station –… Continue
Added by Philip Zelinger on May 17, 2009 at 6:45am —
AdAgencyOnline.Net is a free automotive advertising resource / networking portal that provides a forum to present and review cutting edge automotive advertising vendors and applications to the automotive advertising industry.
Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of AdAgencyOnline.Net’s blog talk radio station –… Continue
Added by Philip Zelinger on May 16, 2009 at 1:31am —
I recently read a post that encouraged car salesmen to create a Facebook account and friend request everyone they knew and those associated to who they knew in an attempt to sell cars. Even if you didn't get a long with that person in high school...friend request them anyway...you want to sell them a car, don't you?
I've been watching this type of bullying in the car biz for 8 years now. Social networking will be, for some car dealers, the same vain attempt that E-mail campaigns… Continue
Added by Megan E. Bucher on May 15, 2009 at 8:46am —
Apex, NC 5-15-09
40,000. Quite a number; stadiums would love that many fans piled up for a game. This number is the population of a good sized town. For example, Northwood University, the largest automotive university in the country, is nestled within the wonderful Mid- Michigan town of Midland. It is the home of Dow Chemical. And it has roughly 40,000 people.
40,000 is a lot. And it is the amount of Chrysler Dealership Employees soon to be out of work. That is about 50… Continue
Added by Jim Vogel on May 15, 2009 at 8:30am —
Widgets are Good
Widgets can be great for marketing, but the format can be limiting. Widgets have to be simple to use and easy to distribute -- which usually means a short list of features. Applications on social media sites, however, often enjoy a more robust set of features and reporting… Continue
Added by Ralph Paglia on May 15, 2009 at 1:00am —
This is a follow up to my first blog post.
I have been in the business for 6 years now. I think I have learned a lot about the business and people.
When I started selling it was an eye opener to me how people act at a car dealer. I was such a lay down compared to the people who came in to buy from me. I never had the guts to talk to anyone the way people talk to me. You would think sales is a profession yet people do not treat a car salesman like a professional. In fact… Continue
Added by Stanley Esposito on May 14, 2009 at 6:30pm —
In this down market it might be time to fine tune your instrument. What I mean is maybe you should spend some time analyzing your Internet follow up process. You may want to consider what process to put in place for the customers who have a trade in. Do you want to follow up with that customer the same way you would follow up with a customer that didn't provide you with a phone number? Are you making enough attempts in the first day? And at what point do you decide to quit trying? Why is your… Continue
Added by Leo on May 14, 2009 at 2:21pm —
Innovation, Service and Savings are Reasons Cited for 3 More Ford Dealer Ad Groups to Switch to Flash Point
3 More FDAFs switch to Flash Point!
A few short weeks ago, we launched a special message to FLM Dealers around the country. Due to the overwhelming response, it's now among the top listings for search phrases like "Ford Advantage", "Lincoln Advantage" and "Mercury Advantage" on Youtube. Try it yourself — it's truly astonishing.
Even more exciting than all… Continue
Added by Scott Empringham on May 14, 2009 at 12:30pm —
As I listened this morning to WWJ Radio 950 in Detroit, I sat stunned and sullen. The radio newscaster was reading the Chrysler Dealership Closing list. It sounded just like a snowstorm hit and a list of school closings were being announced. Here in the Raleigh NC market, we have not heard who will be hit; but in Metro Detroit 15 dealerships are done.
This cannot be happening as my mind races to the past when health and profitability were the ingredients of Detroit. The business has… Continue
Added by Jim Vogel on May 14, 2009 at 10:26am —
Today, it is more important than ever to connect with your customers and prospects - not just to sell them - but to gather their opinion and show them that you value it. This is one thing that can help your dealership instill confidence in the minds of your consumers and stand apart from your competition.
When it comes to America’s auto consumers, we can all agree that things have changed. Buyers are more informed and expect more for their money. In fact, the way the public buys cars… Continue
Added by Jason C on May 14, 2009 at 9:36am —