Automotive Digital Marketing

Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers

Loading... Be Patient!

All ADM Member Blog Posts (13,209)

How Great Leaders Thrive in Tough Times

A friend sent this to me this morning, we try to encourage each other daily. I think it is appropriate for this industry and for those that are striving to be leaders in their companies, dealership or department...Strive for greatness!...Enjoy!



From Inc.com, StartUp Blog

October 21, 2008

How Great Leaders Thrive in Tough Times

Posted by DAVID MAMMANO at 11:32 AM



Chester Arthur, who served as President of the United States from 1881 to 1885, will never… Continue

Added by Bruce Cerbone on October 23, 2008 at 7:16am — 1 Comment

Do I chase popular brands in my area market or stick with what I know in the used car market?

I use one Third party Lead generator Going to expand to two at the end of the month of November along with a Dealer.Com Marketing Package with ChryslerDigital. I have watched surrounding dealers chase The Hondas The Toyotas and everything thats getting hits on the 3rd Party providers but by the time they get thier inventory upto where they thought they needed The popular Vehicles change. they dont have a problem selling thier inventory but Ive watched what they figured would be a 10 day unit… Continue

Added by Bob Snow on October 22, 2008 at 9:46pm — 1 Comment

AdAgencyOnline.Net Reviews Dealer.Com On “Automotive Advertising Experts” Blog Talk Radio Show

Dealer.Com is recognized by automotive advertising agencies and auto dealers as a leading provider of eMarketing solutions for the automotive industry. Many of the affiliated automotive advertising agencies and auto dealer clients of Ad Agency Online, L.L.C. that support the free automotive advertising resource portal – www.adagencyonline.net – already consider Dealer.Com. a vendor of choice. The widely shared… Continue

Added by Philip Zelinger on October 22, 2008 at 4:37pm — No Comments

AdAgencyOnline.Net Invites Automotive Advertising Agencies To Share Best Practices

Automotive advertising agencies are being invited to share best practices and solve common problems on the blog talk radio station “WAAOL, All Automotive Advertising News All The Time.” The station is featured on AdAgencyOnline.Net as an added value to site visitors. The automotive advertising site was launched at the NADA Convention in San Francisco in February of 2008 and WAAOL was added… Continue

Added by Philip Zelinger on October 21, 2008 at 3:30pm — No Comments

Learn online business strategies not just automotive online strategies

Outsourcing automotive technology services is a vast occurrence across the automotive digital marketing space. The reasons vary, but the majority of reasons surround two main points: knowledge and time. The majority of dealerships do not think they have the knowledge and expertise to market to their online customers and they do not think they have the time to manage their online marketing system. After all, both reasons help define outsourcing (insert link for outsourcing).



(Both are… Continue

Added by Andy Warner on October 21, 2008 at 9:00am — No Comments

Have you visited Headlightblog.com?

I am the editor of headlightblog.com, which covers digital automotive insights and trends from Razorfish. We launched the blog in April 2008 as a way to showcase all of the digital automotive expertise that resides within the agency. Contributors include Shiv Singh, VP, Social Media, Terry Walter, VP, Emerging Media, Matt Greitzer, VP and Global Discipline Lead of Search Marketing, and many more of my talented colleagues.



During October I… Continue

Added by M.S. Butler on October 20, 2008 at 12:32pm — No Comments

AdAgencyOnline.Net Leverages Online Automotive Advertising Applications

Automotive advertising agencies that recognize that they “don’t know what they don’t know” have been tuning into blog talk radio station “WAAOL, All Automotive Advertising News All The Time” to find out. The blog talk radio station is featured on AdAgencyOnline.Net and has gained popularity in the automotive advertising community since it was introduced at the NADA Convention in San Francisco in February of 2008.…



Continue

Added by Philip Zelinger on October 20, 2008 at 12:09pm — No Comments

Automotive SEM In A Crappy Economy

A well-tuned Google Adwords (PPC) campaign is extremely effective in generating car sales leads. Pay per click advertising, when combined with a good landing page, can deliver an excellent ROI. Google display and banner ads, even when they are not clicked, can also increase brand awareness in your local market. If you are not using Google Adwords, you are making your competitors very happy.



During difficult economic times, everyone is evaluating their spending, so I thought I would… Continue

Added by Brian Pasch on October 19, 2008 at 11:30am — No Comments

Discover the Best Website Analytics 5 Minute Tutorial Available for Car Dealers and their Marketing Managers!

It seems that almost everyone who is involved with using digital marketing strategies to sell more cars and trucks gets excited when they discover something useful that may have previously been hidden... The proverbial "Secret Sauce"! Well, back when I came on board at ADP, the Omniture SiteCatalyst analytics team at BZ Results sent me a link to an online training… Continue

Added by Ralph Paglia on October 18, 2008 at 6:00pm — 1 Comment

AdAgencyOnline.Net Offers Free Automotive Advertising On EveryCarListed.Com

AdAgencyOnline.Net is a free automotive advertising resource / networking portal sharing best practices and new Internet based automotive advertising applications and vendors with site visitors. EveryCarlisted.Com is a free inventory based automotive advertising web site with a growing number of dealer inventories posted on their site. The “free” service extended by both AdAgencyOnline.Net and… Continue

Added by Philip Zelinger on October 17, 2008 at 5:30pm — No Comments

Study: 75% Of Car Shoppers Get Info On Web

A new survey has found that more car shoppers are using the Internet to research their cars before going shopping.



According to the J.D. Power and Associates 2008 New Autoshopper.com study, 75 percent of new-vehicle buyers in 2008 are using the Internet during their shopping process, up from 70 percent last year. The jump marks the largest year-over-year increase in online shopping since 2001.



"The current economic environment,… Continue

Added by Jennifer Schrader on October 17, 2008 at 3:00pm — 5 Comments

What is your Internet Department doing?

In the past I have structured, directed and managed the Internet Sales Departments for a large 4 store automotive group. Knowing the importance of the Internet Department and the true success of creating more sales. Here are a few questions that you are needing to ask yourself.



How many Unique Visitors are coming to your site on a monthly basis?



How many… Continue

Added by Jennifer Schrader on October 17, 2008 at 8:30am — No Comments

Driven for Success - Susan Scarola DCH Auto Group President and CEO to Be Honored

The Women's Automotive Association International is proud to present the 2008 Professional Achievement Award to Susan Scarola President & CEO of DCH Auto Group on Thursday November 20th, 2008 in Los Angeles at the Biltmore Hotel during the LA Auto Show preview days.

As President and CEO of DCH Auto Group of a group of over 30 dealerships in four states and growing, Susan brings to the DCH table an M.B.A. from New York University and CPA… Continue

Added by Jody DeVere on October 17, 2008 at 8:00am — 1 Comment

Spicing Up Automotive Google Adwords Campaigns

Google Display Ads Example

In recent days, Google has started to offer instant Flash "like" ads that can run in your existing Google Adwords accounts.



I created a few ads using this new offering and actually I am very pleased with the final product. The image on the left is one of the ads I created as a test for a product that we are promoting. The ad text actually "moves" as well as the logo and images.



Basically, if you have a logo and a photo of a car,… Continue

Added by Brian Pasch on October 16, 2008 at 8:30pm — No Comments

AdAgencyOnline.Net Links Automotive Advertising Agencies To Internet Vendors

Ad Agency Online, L.L.C. is a network of independent affiliated automotive advertising agencies that saw the shift to the World Wide Web and Internet based automotive advertising in December, 2001 – seven years before the downturn in the economy and the auto industry. Their support of online automotive advertising and the efficiencies realized by Internet based automotive advertising applications have allowed downsized automotive advertising… Continue

Added by Philip Zelinger on October 16, 2008 at 7:30am — No Comments

AdAgencyOnline.Net Opens Automotive Advertising Site To New Vendors

AdAgencyOnline.Net is a free automotive advertising resource / networking portal sharing best practices and new Internet based automotive advertising applications with their site visitors. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host to the blog talk radio station featured on AdAgencyOnline.Net has announced an open call for automotive advertising vendors to apply… Continue

Added by Philip Zelinger on October 15, 2008 at 3:59pm — No Comments


Influencer
Photo of the month contest

Please go to the Automotive Photography group page and vote for the best Automotive Photo for this months contest.

I welcome anyone who fancies themself a photographer to join out group and compete. The winner will have their photo turned in to the new Automotive Photography tile for the group page. We will run this contest on a regular basis.

I look forward to your vote!

Thanks,
Doug Blankenship

Added by Doug Blankenship on October 14, 2008 at 7:15pm — No Comments

AdAgencyOnline.Net Promotes EveryCarListed.Com On Free Automotive Advertising Site

AdAgencyOnline.Net has an earned reputation in the automotive advertising industry as a free automotive advertising resource / networking portal sharing new Internet based automotive advertising applications and vendors with their site visitors. EveryCarlisted.Com has recently exploded onto the World Wide Web as a free inventory based automotive advertising web site with a growing number of dealer… Continue

Added by Philip Zelinger on October 14, 2008 at 2:30pm — No Comments

Social Media to Reach Women Car Buyers - Tools and Tips

Social media is growing into a significant part of the marketing, branding and loyalty building strategies for many businesses. Email marketing and web sites are still important - but blogs and other social media tools are becoming critical, especially for car dealers when trying to reach in market women car buyers. Thumbnail image for Thumbnail image for Metallic Black Logo.jpg



According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the… Continue

Added by Jody DeVere on October 14, 2008 at 12:02pm — No Comments

Now it's time to get serious about that internet thing. Are you serious?

I met with a leading vendor company last week during lunch (the vendor’s name will remain nameless). {HINT to VENDORS: Free food is good… provided the company is personable and intelligent}. The vendors discussed their plans for the end of 2008 and shared project concepts for 2009. I enjoy meeting with vendors and learning of new technologies and best practices in the industry (provided the vendor is personable and intelligent). What better brain to pick than those who interact with a plethora… Continue

Added by Andy Warner on October 14, 2008 at 6:49am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service