Automotive Digital Marketing

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All ADM Member Blog Posts (12,616)

Do Automotive Brands Engage Online Car Shoppers?

In December, Compete released its first ranking of automobile manufacturer websites based on shopping engagement. Mini, Kia, Mercedes, Pontiac and Hyundai were all brands that finished in the top 10. Shopping engagement is defined as the percentage of overall site visitors that visited one of the following key shopping tools:



- Configurator

- Request a Quote

- Locate a Dealer

- Payment Estimator




Why is shopping engagement important?…

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Added by Ralph Paglia on January 15, 2008 at 10:00pm — No Comments

Best Practices for Dealership Email Campaigns

Honda Interactive Network (iN) White Paper:

Best Practices for Dealership Email Campaigns

 

Forward

We asked Ralph Paglia (autosuccessonline.com) to share his extensive CRM experience with…

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Added by Ralph Paglia on January 15, 2008 at 2:00am — No Comments

What Do Actual Visitors To Dealership Web Sites Have To Say?

Auto Dealership Website Visitor Survey Results from Over 5,000 Automotive Consumers

By Ralph Paglia

Since starting in my new role at ADP Dealer Services I have been contacted by…

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Added by Ralph Paglia on January 15, 2008 at 12:00am — No Comments

Is Enterpreneur a profession or personality.?

I just checked the meaning of the word entrepreneur, and I got: “one who undertakes and assumes the risk of a business enterprise; contractor."

Is this who we are, can we learn how to be one, and why?…

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Added by moti kahana on January 14, 2008 at 4:36pm — 3 Comments

Car Dealer Pricing: Are You Charging Enough?

This article is re-posted with Brian Hoecht's permission from: http://www.ai-dealer.com/Vehicle_Pricing.html



When setting up the Ai-Dealer ecommerce shopping cart for vehicles, many dealers find themselves pricing their inventory for the first time. Having been asked by new dealer clients four times this week "what would you recommend?" I felt the makings of this week's newsletter.

I'll get rid of any shred…

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Added by Ralph Paglia on January 14, 2008 at 6:30am — No Comments

www.AutomotiveDigitalMarketing.com

www.AutomotiveDigitalMarketing.com
Is now the official authorized domain for the Automotive Digital Marketing Community web site... Please feel free to link, share, invite and otherwise promote this new domain name.

Added by Ralph Paglia on January 11, 2008 at 9:22pm — No Comments

Automakers and links to their Web sites

Acura Division, American Honda Motor Co. Inc.…

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Added by Ralph Paglia on January 10, 2008 at 11:30pm — No Comments

The 4th Digital Dealer Conference & Exposition

"Putting all the Pieces Together"

Welcome to the biggest retail automotive e-commerce event ever! The 4th Digital Dealer Conference & Exposition will be held at the Gaylord Palms Resort & Conference Center in Orlando, Florida April 21st-23rd, 2008.

The conference in Las Vegas last October drew over 540 attendees and featured 45 exhibitors. There…

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Added by Ralph Paglia on January 10, 2008 at 6:00am — No Comments

Auto Dealer Traffic Launches New Program

Auto Dealer Traffic Launches New Program



January 07, 2008



Email this story…
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Added by Tanesha White on January 10, 2008 at 5:55am — No Comments


Influencer
Good help is hard to find.

We are always looking for people to photograph cars for us. When we get an applicant, I send them instructions with some sample shots to duplicate using their own camera and car. This does two things for me. It shows me if they can follow directions and hold a camera straight. The samples are like these.

Well after this applicants pictures, I realized that…

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Added by Doug Blankenship on January 9, 2008 at 4:18pm — 2 Comments

ReachLocal Forms Strategic Alliance With Google

http://blog.searchenginewatch.com/blog/080108-094609

January 8, 2008



Google Inks PPC Deal with ReachLocal for SMBs



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Google's local reach rarely exceeds its grasp. Google signed a new partner that raises the stakes in local search and puts IYPs on alert.



ReachLocal, a provider of local…

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Added by Jamie Adams on January 8, 2008 at 11:15pm — No Comments

Digital Advertising Strategy That Leverages Micro Sites

Microsite Based Digital Advertising and Lead Generation Strategy for Car Dealers…

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Added by Ralph Paglia on January 8, 2008 at 4:30am — No Comments

What is Six Sigma?

What is Six Sigma?

The concepts surrounding the drive to Six Sigma quality are essentially those of statistics and probability. In simple…

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Added by Steven Bonacorsi on January 8, 2008 at 3:45am — No Comments

Dealer Web Site Critical Mass

This is a blog entry where I will probably irritate a few people.

 

Those that have known me for any length of time will know that I don't theorize without…

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Added by Ralph Paglia on January 6, 2008 at 8:30pm — 1 Comment

Yahoo Can Grow Faster Than Google

posted on: January 04, 2008 by Robert Nabloid - Seeking Alpha

Article: http://seekingalpha.com/article/59045-yahoo-can-grow-faster-than-google?source=yahoo

Most investors are probably laughing at the…

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Added by Bob Lanham on January 6, 2008 at 11:29am — No Comments

Yahoo's Key To Kill AdSense

Article By David A. Utter - Fri, 01/04/2008 - 1:37pm - Webpronews.com

Article: http://www.webpronews.com/topnews/2008/01/04/yahoos-key-to-kill-adsense

Webmasters will decide this…

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Added by Bob Lanham on January 6, 2008 at 11:22am — No Comments

Online Digital Dealer Advertising Guidance

Online Advertising Primer

Are your dealership’s conventional media advertising strategies generating enough showroom traffic, incoming sales calls and Internet leads? If not, it it’s time to review your overall advertising strategies and factor in the use of online,…

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Added by Ralph Paglia on January 5, 2008 at 9:30pm — 2 Comments

Speed Boats and Battleships

In the early days of the personal computer revolution IBM was the biggest of the big players. They had essentially invented the personal computer and dominated the market. Eventually a number of smaller computer companies started to take increasingly larger bites out of IBM's market share.

These smaller computer companies were building fast, inexpensive systems. They were listening to the consumer and integrating new technologies like CD-ROM drives and sound cards. Big Blue,…

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Added by John Jorgensen on January 5, 2008 at 8:37pm — No Comments

Micro Site Advice to Dealers Just Getting Started

I recently received this inquiry and my response is shown below it:



"I have gathered much information from your input. Thank you. I was wondering if I could ask you a couple of questions regarding your micro-sites.



do you/your team create and manage these yourself, or is a third party involved?



what would you advise to or not to do when getting started with these micro-sites?



I know you are a busy man, if you can't get back to me, but I…

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Added by Ralph Paglia on January 5, 2008 at 3:30pm — 3 Comments

Dealership Web Sites - One Is Not Enough!

Is One All-Purpose Web Site Enough for a Dealership to Experience Significant Levels of Digital Marketing Success?



Posted by Ralph Paglia



I would like to start this posting by proposing that the Internet be…

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Added by Ralph Paglia on January 5, 2008 at 1:30pm — 1 Comment

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