Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In December, Compete released its first ranking of automobile manufacturer websites based on shopping engagement. Mini, Kia, Mercedes, Pontiac and Hyundai were all brands that finished in the top 10. Shopping engagement is defined as the percentage of overall site visitors that visited one of the following key shopping tools:
- Request a Quote
- Locate a Dealer
- Payment Estimator
Why is shopping engagement important?…
Added by Ralph Paglia on January 15, 2008 at 10:00pm — No Comments
Honda Interactive Network (iN) White Paper:
Best Practices for Dealership Email Campaigns
We asked Ralph Paglia (autosuccessonline.com) to share his extensive CRM experience with…Continue
Added by Ralph Paglia on January 15, 2008 at 2:00am — No Comments
By Ralph Paglia
Since starting in my new role at ADP Dealer Services I have been contacted by…Continue
Added by Ralph Paglia on January 15, 2008 at 12:00am — No Comments
I just checked the meaning of the word entrepreneur, and I got: “one who undertakes and assumes the risk of a business enterprise; contractor."
Is this who we are, can we learn how to be one, and why?…Continue
This article is re-posted with Brian Hoecht's permission from: http://www.ai-dealer.com/Vehicle_Pricing.html
When setting up the Ai-Dealer ecommerce shopping cart for vehicles, many dealers find themselves pricing their inventory for the first time. Having been asked by new dealer clients four times this week "what would you recommend?" I felt the makings of this week's newsletter.
I'll get rid of any shred…Continue
Added by Ralph Paglia on January 14, 2008 at 6:30am — No Comments
Added by Ralph Paglia on January 11, 2008 at 9:22pm — No Comments
Acura Division, American Honda Motor Co. Inc.…
Added by Ralph Paglia on January 10, 2008 at 11:30pm — No Comments
"Putting all the Pieces Together"
Welcome to the biggest retail automotive e-commerce event ever! The 4th Digital Dealer Conference & Exposition will be held at the Gaylord Palms Resort & Conference Center in Orlando, Florida April 21st-23rd, 2008.
The conference in Las Vegas last October drew over 540 attendees and featured 45 exhibitors. There…Continue
Added by Ralph Paglia on January 10, 2008 at 6:00am — No Comments
Added by Tanesha White on January 10, 2008 at 5:55am — No Comments
We are always looking for people to photograph cars for us. When we get an applicant, I send them instructions with some sample shots to duplicate using their own camera and car. This does two things for me. It shows me if they can follow directions and hold a camera straight. The samples are like these.
Well after this applicants pictures, I realized that…Continue
Google's local reach rarely exceeds its grasp. Google signed a new partner that raises the stakes in local search and puts IYPs on alert.
ReachLocal, a provider of local…Continue
Added by Jamie Adams on January 8, 2008 at 11:15pm — No Comments
Added by Ralph Paglia on January 8, 2008 at 4:30am — No Comments
What is Six Sigma?
The concepts surrounding the drive to Six Sigma quality are essentially those of statistics and probability. In simple…Continue
Added by Steven Bonacorsi on January 8, 2008 at 3:45am — No Comments
Those that have known me for any length of time will know that I don't theorize without…Continue
posted on: January 04, 2008 by Robert Nabloid - Seeking Alpha
Most investors are probably laughing at the…
Added by Bob Lanham on January 6, 2008 at 11:29am — No Comments
Article By David A. Utter - Fri, 01/04/2008 - 1:37pm - Webpronews.com
Webmasters will decide this…Continue
Added by Bob Lanham on January 6, 2008 at 11:22am — No Comments
Are your dealership’s conventional media advertising strategies generating enough showroom traffic, incoming sales calls and Internet leads? If not, it it’s time to review your overall advertising strategies and factor in the use of online,…Continue
In the early days of the personal computer revolution IBM was the biggest of the big players. They had essentially invented the personal computer and dominated the market. Eventually a number of smaller computer companies started to take increasingly larger bites out of IBM's market share.
These smaller computer companies were building fast, inexpensive systems. They were listening to the consumer and integrating new technologies like CD-ROM drives and sound cards. Big Blue,…Continue
Added by John Jorgensen on January 5, 2008 at 8:37pm — No Comments
I recently received this inquiry and my response is shown below it:
"I have gathered much information from your input. Thank you. I was wondering if I could ask you a couple of questions regarding your micro-sites.
do you/your team create and manage these yourself, or is a third party involved?
what would you advise to or not to do when getting started with these micro-sites?
I know you are a busy man, if you can't get back to me, but I…
Is One All-Purpose Web Site Enough for a Dealership to Experience Significant Levels of Digital Marketing Success?
Posted by Ralph Paglia
I would like to start this posting by proposing that the Internet be…