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All ADM Member Blog Posts (13,576)

FORD FIESTA MOVEMENT AGENTS ARE HEAVY HITTERS IN SOCIAL MEDIA

Ford Fiesta Social Media Marketing Guerrilla Army arrives on USA soil a year before the Fiesta invasion begins...

KEY COMPONENTS:

* Fiesta “agents” set to begin monthly “missions” that will be captured digitally

* The 100 chosen… Continue

Added by Ralph Paglia on June 26, 2009 at 7:30pm — No Comments

Let Ford Recycle Your Ride - Ford Spins CFC



Ford announced today the launch of their "Cash for Clunkers" aka "Car Allowance Rebate System" aka "Let Ford Recycle Your Ride" website.



The website address for the Ford website is "www.letfordrecycleyourride.com" and offers consumers the ability to type in their old clunker information to see if they qualify for a cash voucher from the CARS program.…



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Added by Brian Pasch on June 25, 2009 at 9:41pm — 4 Comments

Car Dealers Need To Revisit Their Online Marketing Efforts Again, and Again, and Again...

Why? Because you want to be in business tomorrow and the next day. To make that happen in this economy you absolutely need to get the maximum from every marketing dollar you spend – and the only way to do that is to measure and improve your results relentlessly.



If your… Continue

Added by Ralph Paglia on June 25, 2009 at 4:00pm — No Comments

How ADM Professional Community Got Started and Why It Exists

Ralph Paglia created this automotive professional network and community of Internet sales and marketing thought leaders, practitioners and…

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Added by Ralph Paglia on June 25, 2009 at 3:30pm — No Comments


Influencer
Job Openings, Regional Sales Managers, for all major US metropolitan areas.

This is a great time for RedNumbat Inc. The first of its kind automated pricing solution for car dealer gets customers a real price on current inventory in just seconds! Capture more contact information from website visitors by giving them what they want! RedNumbat will soon be the standard in automotive internet shopping. Come be a part of the team now. We are looking for dynamic sales professionals in all major metropolitan areas to sell the RedNumbat solution to automotive dealers. Great pay… Continue

Added by Clarence U Romero on June 25, 2009 at 10:53am — No Comments

President Obama Signs Cash for Clunkers Legislation

June 24, 2009 - WASHINGTON -- Yes, It really is a done deal. President Obama has signed the Cash for Clunkers legislation that provides financial incentives to American consumers who trade-in their old pollution belching gas guzzler for a new greener and more fuel-efficient car, truck or… Continue

Added by Ralph Paglia on June 24, 2009 at 11:30pm — 1 Comment


Dealer
What Cash for Clunkers Domain Did You Get?

This tickles me. I haven't had time to put anything up yet, but I got cashforclunkers.ws just the other day .I love how people buy the dot coms and other familiar extensions and completely avoid some of the other extensions. Most rank high with google anyway if you have the right SEO. Not having .com in your mini-site is not the kiss of death. If nobody is using the dot com, where else will they land when those keywords are searched. Keywords in a domain name, no matter what extension, will… Continue

Added by Ken Nix on June 24, 2009 at 2:00pm — 1 Comment

How an Internet Lead Manager (ILM) for Dealerships Should Work

The operation of the Internet Lead Manager (ILM) is key to your best Internet sales, regardless of whether you operate a BDC, an Internet Department, or cover your Internet leads with an “Internet Dealership” approach where any sales consultant can effectively handle Internet leads. Without an effective and properly working ILM, your Internet leads will not be effectively answered, tracked, and brought to sales. (see .pdf for the rest!)…

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Added by Keith Shetterly on June 24, 2009 at 12:30pm — No Comments

Speed Wins: Making the Most Sales from Vehicle Internet Leads

For online vehicle sales, the Internet is the modern incarnation of the old saying “the early bird gets the worm.” Customers will come to the dealership of the first salesperson answering quickly and effectively to their needs. Are you that dealership and salesperson? You need to be if you want the most sales. (see the .pdf for the rest!)…

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Added by Keith Shetterly on June 24, 2009 at 12:30pm — 2 Comments

How to Sell Technology Products to Automotive Dealerships

It’s very easy for a technology person to get excited by a technology sales pitch—but the days when the bulk of non-tech people running dealerships just bought new technology in a blind hope to somehow, someway advance their business are rapidly ending. Especially in today’s marketplace, they need a solid sales return on any technology purchase. (see .pdf for the rest!)… Continue

Added by Keith Shetterly on June 24, 2009 at 12:30pm — 1 Comment

New CFC Marketing Badge Created by PCG



We edited our Cash for Clunkers marketing logo after we discussed concerns that the DOT had regarding providing clear information to consumers. A number of scam website have been popping up and we did not want to be associated with anyone misrepresenting the CFC program.



Even though our marketing badge was created long before the CARS program was launched, it was decided that we should drop the "Participating Dealer" slogan. One… Continue

Added by Brian Pasch on June 24, 2009 at 9:01am — No Comments


Influencer
New Honda Community Site

We created a new community site for our store and I have been hesitant to aggressively launch it becuase I do not think there is anything on there that would make people interested in signing up. I open to any suggestions and ideas.
www.mymiamihonda.com. I think I remember seeing a blog post that was titled "So you have a community site now what?" well now what?

Added by Alex Andreus on June 23, 2009 at 3:14pm — 2 Comments

Cash for Clunkers Start Delayed Until Late July



According to updates on http://cars.gov, operated by NHTSA, the Cash for Clunkers program will not be ready to implement until Late July. The previous idea circulating on the Internet was that the program would start on July 1st.



This give the NHTSA some breathing room to get dealers registered for the program and systems in place to validate the sales information provided by dealers. Once the program is setup, car dealers would be… Continue

Added by Brian Pasch on June 23, 2009 at 11:45am — 1 Comment


Influencer
Google Listing

Can anyone tell me how I can get my Goolgle listing to have hyperlinks to certain pages within my website? I see several companies that have hyperlinks to service, parts etc with thier listing.

Added by Alex Andreus on June 23, 2009 at 6:50am — 3 Comments

Job Opening Dallas or Houston, Texas - Manager, Interactive Sales & Marketing

In this high profile position the candidate will assist in the development and execution of strategies to optimize marketing spends across all digital platforms, including websites, mobile and other emerging technologies with a particular emphasis on leveraging existing technologies that do not require incremental expense. The candidate will interface with corporate and dealership management to communicate performance levels for the platform through routine reporting of Google Analytics, 800… Continue

Added by Jim Flint on June 22, 2009 at 7:08pm — 4 Comments

Car Allowance Rebate System (CARS)

Cash for Clunkers now has a third name: Car Allowance Rebate System (CARS) setup of NHTSA.



The National Highway Transportation Safety Administration (NHTSA) launched today http://cars.gov which stands for Car Allowance Rebate System. The website has been created to keep Americans advised on the new Cash for Clunkers voucher program.



The website has also published a PDF document outlining the language of the law. The website also has a… Continue

Added by Brian Pasch on June 22, 2009 at 1:30pm — No Comments


Vendor
The calm after the storm before the storm.

Launched 19 websites in the past 6 weeks. Here are a few.. http://www.diersford.com http://www.briggsauto.com http://www.carfinderzplus.com http://www.hpt.com http://www.lehmanmazda.com http://www.npmazda.com http://67.192.33.155 - Later Today.. We'd love to hear your thoughts. Hit us back at feedback@dealerfire.com Who's Next Up?

Added by Matthew Cole on June 22, 2009 at 8:27am — 2 Comments

Cash For Clunkers - Auto Industry Mixed Over Approval of Drive America Forward Act

WASHINGTON, D.C. June 22, 2009 - The Cash for Clunkers bill gained Senate approval late week and was passed on to President Obama, who was widely expected to sign it into law, as of press time.



News of the bill's passing generated mixed responses from all sides of the auto… Continue

Added by Ralph Paglia on June 22, 2009 at 7:00am — No Comments

Google’s Lift on the Ban of Trademark Terms - How it will affect you.

Google announced in mid-May they were lifting their ban on trademarked terms in ad copy. This is something with serious implications. But, are these implications good or bad? That’s the bigger issue.



While the ban is slated to have been lifted (as of 6/15), I’m not sold that it's going to last for long - if Google has, in fact actually lifted it as planned. Large companies like Apple or Lexus are likely to file a lawsuit to block others from using their brand name for profit. These… Continue

Added by Todd Swickard on June 22, 2009 at 5:30am — 1 Comment

Car Dealership Micro Sites For Increased Marketing Efficiency

Micro sites for car dealers are low-risk, cost-effective specialized Web sites with a limited range of features and pages, usually designed with the intent of creating a unique online destination – and a landing page for ad campaigns that is separate from the… Continue

Added by Ralph Paglia on June 21, 2009 at 7:30am — No Comments

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