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All ADM Member Blog Posts (12,505)

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Added by Jody DeVere on January 22, 2008 at 6:07pm — No Comments

Brian Hoecht Recommends Attending These Digital Marketing Events to Improve Your Dealership's Sales and Profit Results

Brian Hoecht of www.AI-Dealer.com speaks regularly with dealers and Internet Managers about the issues that matter most to them.

One common theme Brian hears about is profitability (or lack of it) and learning how to unlock profitability on this new medium called the Internet.

There seems to be a common understanding that newspapers, radio and TV don't bring customers in…

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Added by Ralph Paglia on January 22, 2008 at 3:30pm — No Comments

ADP Dynamic Website Premier Package Contents

Choice of site layout from numerous predefined layouts

Splash…

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Added by Ralph Paglia on January 21, 2008 at 7:18pm — No Comments

How to Determine APV in a True CRM Profit Center

There are 5 Key Measurements Critical to Determining the Actual Profit Value (APV) of CRM Activities in a BDC

By Ralph Paglia

In August 2005 I had the privilege of going to work for the largest sales volume and revenue Chevrolet dealership in the world, Courtesy Chevrolet in Phoenix, AZ. Based on…

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Added by Ralph Paglia on January 20, 2008 at 3:00pm — No Comments

Joke duJour - Car/Cow Sale



One of the best jokes I have read in a long time....be sure to share it with your colleagues - especially you rural dealers/sc's.

Car/Cow Sale

A farmer went to town to buy a…

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Added by Clint 'Bam Bam' Stevens on January 19, 2008 at 9:50am — No Comments

REPRINT - Ralph Paglia; e-Business Director, Courtesy Chevrolet (March, 2007 Issue)

Digital Dealer Magazine Interview with Ralph Paglia; e-Business Director, Courtesy Chevrolet - Phoenix, AZ

Link to Digital Dealer Article: http://www.digitaldealer-magazine.com/article_print.asp?article=1298

In 2006, Arizona was the fastest growing state in the country, andPhoenix is currently the fastest growing city in the state. Growth isfueling an extraordinarily strong,…

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Added by Ralph Paglia on January 18, 2008 at 1:18pm — No Comments

SEM and the Car Business (a.k.a. Beast and the Beast)

(From my blog at www.NADAmeeting.com)

While writing my last entry, it made me wonder what dealers think…

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Added by Betsy Nanson on January 17, 2008 at 2:59pm — No Comments

Dealership Web Sites - Is One Enough for Digital Marketing Success?

I would like to start this blog posting by suggesting that the Internet should be considered more of an environment, rather than a communications and advertising medium... An environment capable of delivering multiple forms of media through a myriad of communication channels.



By Ralph…

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Added by Ralph Paglia on January 17, 2008 at 2:00am — No Comments

Lucky people believe in God an work 9 to 5

I live in

Northern NJ

left home few days ago Wednesday to go on a quick business trip, quick 48 hours

temp -5 Celsius or as we say it is only 15 Fahrenheit

Got to Tel Aviv Israel work till Friday…

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Added by moti kahana on January 16, 2008 at 4:16am — No Comments

Do Automotive Brands Engage Online Car Shoppers?

In December, Compete released its first ranking of automobile manufacturer websites based on shopping engagement. Mini, Kia, Mercedes, Pontiac and Hyundai were all brands that finished in the top 10. Shopping engagement is defined as the percentage of overall site visitors that visited one of the following key shopping tools:



- Configurator

- Request a Quote

- Locate a Dealer

- Payment Estimator




Why is shopping engagement important?…

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Added by Ralph Paglia on January 15, 2008 at 10:00pm — No Comments

Best Practices for Dealership Email Campaigns

Honda Interactive Network (iN) White Paper:

Best Practices for Dealership Email Campaigns

 

Forward

We asked Ralph Paglia (autosuccessonline.com) to share his extensive CRM experience with…

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Added by Ralph Paglia on January 15, 2008 at 2:00am — No Comments

What Do Actual Visitors To Dealership Web Sites Have To Say?

Auto Dealership Website Visitor Survey Results from Over 5,000 Automotive Consumers

By Ralph Paglia

Since starting in my new role at ADP Dealer Services I have been contacted by…

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Added by Ralph Paglia on January 15, 2008 at 12:00am — No Comments

Is Enterpreneur a profession or personality.?

I just checked the meaning of the word entrepreneur, and I got: “one who undertakes and assumes the risk of a business enterprise; contractor."

Is this who we are, can we learn how to be one, and why?…

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Added by moti kahana on January 14, 2008 at 4:36pm — 3 Comments

Car Dealer Pricing: Are You Charging Enough?

This article is re-posted with Brian Hoecht's permission from: http://www.ai-dealer.com/Vehicle_Pricing.html



When setting up the Ai-Dealer ecommerce shopping cart for vehicles, many dealers find themselves pricing their inventory for the first time. Having been asked by new dealer clients four times this week "what would you recommend?" I felt the makings of this week's newsletter.

I'll get rid of any shred…

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Added by Ralph Paglia on January 14, 2008 at 6:30am — No Comments

www.AutomotiveDigitalMarketing.com

www.AutomotiveDigitalMarketing.com
Is now the official authorized domain for the Automotive Digital Marketing Community web site... Please feel free to link, share, invite and otherwise promote this new domain name.

Added by Ralph Paglia on January 11, 2008 at 9:22pm — No Comments

Automakers and links to their Web sites

Acura Division, American Honda Motor Co. Inc.…

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Added by Ralph Paglia on January 10, 2008 at 11:30pm — No Comments

The 4th Digital Dealer Conference & Exposition

"Putting all the Pieces Together"

Welcome to the biggest retail automotive e-commerce event ever! The 4th Digital Dealer Conference & Exposition will be held at the Gaylord Palms Resort & Conference Center in Orlando, Florida April 21st-23rd, 2008.

The conference in Las Vegas last October drew over 540 attendees and featured 45 exhibitors. There…

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Added by Ralph Paglia on January 10, 2008 at 6:00am — No Comments

Auto Dealer Traffic Launches New Program

Auto Dealer Traffic Launches New Program



January 07, 2008



Email this story…
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Added by Tanesha White on January 10, 2008 at 5:55am — No Comments


Subscriber
Good help is hard to find.

We are always looking for people to photograph cars for us. When we get an applicant, I send them instructions with some sample shots to duplicate using their own camera and car. This does two things for me. It shows me if they can follow directions and hold a camera straight. The samples are like these.

Well after this applicants pictures, I realized that…

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Added by Doug Blankenship on January 9, 2008 at 4:18pm — 2 Comments

ReachLocal Forms Strategic Alliance With Google

http://blog.searchenginewatch.com/blog/080108-094609

January 8, 2008



Google Inks PPC Deal with ReachLocal for SMBs



rl_header_logo.gif



Google's local reach rarely exceeds its grasp. Google signed a new partner that raises the stakes in local search and puts IYPs on alert.



ReachLocal, a provider of local…

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Added by Jamie Adams on January 8, 2008 at 11:15pm — No Comments

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