Automotive Digital Marketing

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All ADM Member Blog Posts (12,733)

When Online Marketing Creates Offline Opportunities - Do Dealers Understand the Full Reach of Digital Advertising?

When Online Turns Offline - Understand the Full Reach of Your Internet Advertising



In theory, one of the unique benefits… Continue

Added by Ralph Paglia on November 23, 2008 at 12:00pm — No Comments

What has happened to my beloved Ford?

I sold my Ford Dealership in 2005, but I still bleed blue!



I began selling cars in the early 80’s when things where rough for Ford. They where still licking their wounds from Pinto. Then along came a miracle, the Ford Taurus. That car turned our business around overnight! We couldn’t handle all the people. We had factory orders 50 deep at any given time, It was unbelievable. Then came Explorer and Expedition, two more miracles, and man did we have a good run! Being a Ford dealer then… Continue

Added by Steven Risso on November 23, 2008 at 9:35am — 1 Comment

Edmunds.com Says That Consumers Are NOW Ready to Start Buying Cars Again!

Falling gasoline prices and near-record incentives may have consumers ready to buy cars again, according to the auto information site Edmunds.com. Consumers’… Continue

Added by Ralph Paglia on November 22, 2008 at 7:30am — No Comments

AdAgencyOnline.Net Reflects Shift To Internet Based Automotive Advertising

Automotive Advertising agencies have been shifting their auto dealer client’s budgets to the Internet in increasing percentages to maximize their R.O.I. for their automotive advertising dollars. Recent internal reports shared among the affiliated automotive agencies linked through Ad Agency Online, L.L.C. have confirmed that the scales have recently tipped to the point that Internet advertising and related online marketing efforts represented 60%… Continue

Added by Philip Zelinger on November 21, 2008 at 6:30pm — No Comments

Automotive News - Marketers tap social Web sites: Seeking face time through Facebook

Introduction from Ralph Paglia: Automotive Marketers are increasingly tapping into a wide variety of User Generated Content (UGC) or "Web 2.0" sites as they seek increased levels of engagement with car buyers that transcend what can be accomplished via conventional advertising. The following article… Continue

Added by Ralph Paglia on November 21, 2008 at 5:00pm — 2 Comments

Using Automotive Digital Marketing For Your VSEO!

I just cam across something that I found interesting. I used the advice of Shaun Raines to help me post all my videos for great VSEO. I might ad that the results are out of this world! I also posted some of my videos on ADM, and I will say that they are now showing up very strong for my VSEO marketing results.



Example: VSEO Marketing Campaign for 2009 Chevy Traverse!



Keyword-Chevy Traverse San Diego



Result:… Continue

Added by Alvin Newton on November 21, 2008 at 3:18pm — 2 Comments

Capgemini Automotive Marketing Research Publications - Downloadable PDF Files for use by ADM Members

In 2004 I was working for Reynolds and Reynolds as an OEM Partnership Executive. There was myself and 3 other full time P/E's assigned to the West Coast based team led by Lance Tebay. Our job was to find ways to establish partnerships with Asian OEM's and thereby… Continue

Added by Ralph Paglia on November 21, 2008 at 9:30am — No Comments

Capgemini Cars Online 08/09 - 10th Annual Global Automotive Study: Tracking Consumer Car Buying Behavior

Capgemini’s annual Cars Online global automotive study highlights how consumer vehicle buying behavior across both mature and emerging markets is changing and how manufacturers and dealers must respond to these changing dynamics to maintain a competitive… Continue

Added by Ralph Paglia on November 21, 2008 at 8:00am — No Comments

Sharing The Pain, Silver Bullets and You

What is it that drives someone to perform? Along with the given family, friends, clients, bosses, partners and other tangibles and intangibles, it's simply that person's desire. Two things are clearly evident in the auto industry today: it's inextricably tied to the economy (if not one of the biggest drivers) and that companies reap what they sow, sometimes for an undeservedly long time. You can't change the economy but you can absolutely control what you do.



It's not rocket science… Continue

Added by Gary May on November 21, 2008 at 6:00am — No Comments

AdAgencyOnline.Net Reviews Veeple On Automotive Advertising Networking Portal

Scott Broomfield, the CEO of Veeple, Inc, is scheduled to appear on the blog talk radio station, “WAAOL, All Automotive Advertising News All The Time,” to review their interactive video player. The “Automotive Advertising Experts” is hosted on AdAgencyOnline.Net and it is scheduled to review Veeple on Friday, November 21st 2008 between 12:00 Noon EST and 12:30 PM EST at http://adagencyonline.net .…



Continue

Added by Philip Zelinger on November 20, 2008 at 5:38pm — No Comments

eLead and Adam Systems

Well, I am on a quest to find out if anything can be done, and I think it can, to sync eLead CRM and Adams Systems DMS.

I work with eLead on a daily basis, but not Adam, but it causes a information jumble when it talks with eLead. This creates headaches for the sales guys (we only have guys) and the internet dept.

So, if any of you out there have any gems of wisdom on this topic, please pass them my way.

If any one out there uses these two systems, it would be nice to have a… Continue

Added by Ashley Scafide on November 20, 2008 at 1:15pm — 2 Comments

A little insite please.

I have a business idea that I would love to have a critique on. Does anyone have anything that may be helpful in the success of my business or any ideas on how I could get this started in the right direction? It is something that many would need and few have knowledgeable staff to assist in completing it properly. It is inexpensive yet is something that some may not understand the importance of. Any assistance on how to best present an idea of how to approach showing people a new way of taking… Continue

Added by Tabitha Becker on November 20, 2008 at 12:25pm — No Comments

McCombs VIP Service

Here at Red McCombs, we are dedicated to serving our customers with the attention they derserve, which is why we have created the McCombs VIP Service website and program. Our website provides convienent, easy, no-hassle scheduling at any one of our 10 San Antonio locations.





This feature also provides free shuttle service and text message alerts when your… Continue

Added by McCombs Automotive Team on November 20, 2008 at 11:00am — No Comments

Girls Only!

Most women prefer buying a vehicle from another woman. Someone who can relate to her needs.



SheDrivesSA.com is a site strictly for women to do just that. No haggling, no pressure, no non-sense. You will only deal with women who are dedicated to assisting your specific needs. Whether you are a mother of 3 or a fast-paced business woman we can find what you are looking for.



We know you don't… Continue

Added by McCombs Automotive Team on November 20, 2008 at 11:00am — No Comments

Get Busy Living Or Get Busy Dying

Could Andy Dufresne (Tim Robbins in The Shawshank Redemption) actually have been a car dealer? Everyone is holding their breath right now. Get busy living instead of waiting!! Waiting is the same as dying. Waiting for customers to return? Waiting for the bailout? Waiting for consumer confidence to go up? What is it going to take to have retailers wake up?



There are great resources out there: DealerRefresh, DrivingSales and Automotive Digital Marketing, AskPatty, Automotive Dealers… Continue

Added by Gary May on November 19, 2008 at 10:30pm — No Comments

AdAgencyOnline.Net Signs And Lists CityTwist On Automotive Advertising Portal

AdagencyOnline.Net has signed an agency consulting agreement with CityTwist in addition to listing them as a “preferred automotive advertising vendor” on their free automotive advertising resource / networking portal. Ken Schwartz, the CEO of CityTwist, was previously interviewed by Philip Zelinger, the President of Ad Agency Online, L.L.C., on the site’s blog talk radio station,… Continue

Added by Philip Zelinger on November 19, 2008 at 2:54pm — No Comments

Did You Know That Marc Andreeson (Netscape) is the Founder of the Ning Networking Site Platform?

Brain Trust: Ning chairman Marc Andreessen (he built Netscape back in the day), with Bianchini, at Ning's corporate HQ in Palo Alto, CA. | photgraph by Art Streiber

"It isn't just a site where users can build their own social networks -- Ning is a model of how to create a perpetual growth machine." -… Continue

Added by Ralph Paglia on November 19, 2008 at 11:30am — 1 Comment

Google's "Insights" into An Automotive Brand Search Recession

You can view my original post on Search Marketing Sage.



Automotive OEM manufacturers are some of the biggest spenders in Pay Per Click Advertising. All automotive OEMs advertise on their own brand names – even though they already have number one natural results for their brand names. Some marketers are critical of advertising on brand terms that they already rank… Continue

Added by Tad Miller on November 19, 2008 at 6:29am — No Comments

AdAgencyOnline.Net Considers Veeple On Automotive Advertising Experts Show

Scott Broomfield, the CEO of Veeple, Inc, is being interviewed on AdAgencyOnline.Net’s blog talk radio station, “WAAOL, All Automotive Advertising News All The Time,” to review their interactive video player. The “Automotive Advertising Experts” show featuring Veeple is scheduled for Friday, November 21st 2008 between 12:00 Noon… Continue

Added by Philip Zelinger on November 18, 2008 at 4:07pm — No Comments

IM@CS Survey: Getting Serious About Online

What will it take for dealers to get serious about online and focus on what drives traffic today and going forward? It's a question asked often nowadays but not answered. So, what do you think is the number one spur to get dealers to act and why?



1. Dealers/GMs understanding online more, or

2. Vendors making it easier to understand and work with them, or

3. OEMs somehow mandating minimums/standards, or

4. More dealers going out of business because they chose to ignore… Continue

Added by Gary May on November 18, 2008 at 10:30am — No Comments

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