Friends can take a lot of work. Any relationship can, really. So, relationships . . . are they what you want from social networking? Or do you want more sales? You want sales, of course. This post is more about asking you what you think, or feel you know, will work with social media (SM) and retail vehicle sales. How do we manage SM friends for our sales purposes? What is working for you? What are your success and failures? How do you handle the complaints? And so on.
I think the… Continue
Added by Keith Shetterly on October 12, 2009 at 1:06pm —
Tomorrow at the Driving Sales Executive Summit
I am looking forward to sharing the stage with JD Rucker and Paul Rushing at the Search Marketing Panel
The thought six month ago that all three of us would be within "hugging" distance at a conference would be far fetched. The over and under line is still be set by… Continue
Added by Brian Pasch on October 12, 2009 at 5:35am —
Post-click marketing continues to gain mainstream acclaim.
I found this great article by Miro Kazakoff, managing director at Compete.com
, wrote a great article on MediaPost,
SOS For Marketers: Avoid a Crash Landing.
“The fastest, cheapest way to boost return on your online advertising… Continue
Added by Larry Bruce on October 12, 2009 at 12:29am —
The Pasch Consulting Group will release the 2009 Automotive Search Marketing Architecture (ASMA) report at the 7th Digital Dealer Conference. This weekend I have been tallying the final scores from the 34 website platform providers in our study and some early results are… Continue
Added by Brian Pasch on October 11, 2009 at 1:00pm —
I am in Dallas ,Tx and was thinking of using Mobile Marketing ?? Any thoughts ?
Added by ROBERT CRAFT on October 9, 2009 at 11:26am —
Added by Keri Peters on October 9, 2009 at 9:31am —
The book Trust Agents
by Chris Brogan (@chrisbrogan
) and Julien Smith (@julien
) is getting rave… Continue
Added by Christopher Baccus on October 9, 2009 at 7:55am —
LESS THAN A WEEK LEFT, BUT FLIGHTS ARE CHEAP!
Hard Rock Hotel Las Vegas Tuesday, Oct 13 - 9 AM to Wednesday, Oct 14 - 1 PM
If you have not yet registered,… Continue
Added by Ralph Paglia on October 8, 2009 at 11:16am —
I got this one from a friend last night and read it cover to cover. This should help us all get to the next level in regards to marketing on social networks and social media.
You can download it here:
Added by Sara Bell on October 8, 2009 at 10:15am —
New Study Links Search and Social
Correlations have been made between display and search marketing as well as between display and social marketing. But a new report from GroupM Search and comScore shows a link between search and social marketing efforts. Researchers found that searchers engaged with branded social media were more likely to query a low-funnel term than those not engaged.
What is a low-funnel term and why does it matter?
A low-funnel search term… Continue
Added by Ralph Paglia on October 7, 2009 at 2:16pm —
I just have a moment today over lunch. Here is a great post and video on how to claim your sidewiki on your site. Dealers should follow this post and then you have claimed your space and will be able to montior but more importantly you will be able to comment back and engage your customers, or even competitors who may get nasty. Just kidding no one would do that!
Here is the… Continue
Added by Steven Moore on October 7, 2009 at 8:30am —
Dealix, a division of the Cobalt Group, says it has an answer for dealers who are tired of paying for online leads that have no chance of turning into a sale.
The third-party lead vendor this month is rolling out an initiative, called Quality Pledge, which allows dealers to return leadsthat don’t match certain criteria.
Under the program dealers can return leads that do not have a working phone number for the person submitting the lead, does not represent an active in-market shopper… Continue
Added by Celza O'Brien on October 6, 2009 at 9:46am —
I ran across this free ebook yesterday on social networking and was very impressed by what I learned. The sections on Facebook and Twitter were by far the best.
Here is the location where you can download it from:
Added by Sara Bell on October 6, 2009 at 9:42am —
Have you read the FTC rules that will apply to all consumer reviews and endorsements that are posted on the Internet or used in advertising campaigns starting December 2009?
If you have an over zealous Internet department or have hired an Automotive SEO consultant with questionable ethics, you… Continue
Added by Brian Pasch on October 6, 2009 at 6:00am —
The 2009 Automotive Search Marketing Architecture (ASMA) white-paper will be released at the 7th Digital Dealer Conference in Nashville.
This year, Brian Pasch and the team at PCG will review over… Continue
Added by Brian Pasch on October 5, 2009 at 1:46pm —
Psychology of Commitment and Consistency
Your behavior now pays off with easy sales later
For a process to be successful, you’ll need to make commitments and consistently meet them. Getting your service process to that point takes a lot of coaching, teaching, and a very simple understanding of psychology. It is also a very rewarding position in which to find yourself. And it�s a comforting thing for a customer to know that when he or she is told something will happen, he or she… Continue
Added by Ben W. Plymale on October 4, 2009 at 3:55am —
You may remember Ralph had a blog post a while back about Google Local Listings
and how to set one up. I was totally amazed that there hasn't been even one reply to that post.
Picture this..... You're the owner of XYZ automotive in beautiful Miami Florida. You're living the life, sunshine beating down on your beautiful tan… Continue
Added by Ken Nix on October 1, 2009 at 4:00pm —
Social Media Users Thrive on Networking and Depend on it as Their Most Trusted Information Source
Using social media sites for both online and offline networking is one of the most important activities among people who use Web 2.0 type sites. The results of Beresford… Continue
Added by Ralph Paglia on October 1, 2009 at 2:30pm —
GM announced yesterday that they would be stopping sales of GM cars on EBay today
, just six weeks after the start of the program. Initially, the announcement was hailed as "out of the box" thinking by GM and their willingness to leverage EBay technology to sell cars in California.
When I first heard of the program, I was puzzled. From my vantage point, Internet new car shoppers have far too many questions and customer service needs… Continue
Added by Brian Pasch on September 30, 2009 at 10:30am —
Is Your Social Marketing Strategy to Sell Cars on Facebook, or Are You Seeking Increased Customer Engagement?
Let's face reality, It’s no longer fresh news to car dealers that consumers have adopted Social Media at a record pace, with no slowing down in sight. Three-quarters of US Web retailers… Continue
Added by Ralph Paglia on September 29, 2009 at 10:00pm —