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All ADM Member Blog Posts (12,485)

AdAgencyOnline.Net Offers LeadConverter Automotive Advertising Tool FREE For 30 Days

Automotive advertising agencies are being offered new automotive advertising technologies and applications every day with “blue sky promises” and a projected R.O.I. that never materializes. David Marod, President of LeadConverter, joined Philip Zelinger, President of Ad Agency Online, L.L.C., on the FREE automotive advertising resource portal – www.adagencyonline.net – to offer their pro-active conversion tool FREE for 30 days to the online… Continue

Added by Philip Zelinger on June 25, 2008 at 11:07am — No Comments

What is a Search-Engine-Friendly URL?

Question: I keep hearing that "search-engine-friendly URLs" make a big difference when it comes to getting your site placed higher in nonpaid search results. Is this true? And what exactly is a search-engine-friendly URL?



Answer: A search-engine-friendly URL is a well-formed path that contains a domain, appropriate keywords and a proper directory structure that is free of "dynamic parameters" that pass data.




For example,… Continue

Added by Ralph Paglia on June 24, 2008 at 3:00pm — No Comments

What is a Search-Engine-Friendly URL?

Question: I keep hearing that "search-engine-friendly URLs" make a big difference when it comes to getting your site placed higher in nonpaid search results. Is this true? And what exactly is a search-engine-friendly URL?



Answer: A search-engine-friendly URL is a well-formed path that contains a domain, appropriate keywords and a proper directory structure that is free of "dynamic parameters" that pass data.




For example,… Continue

Added by Ralph Paglia on June 24, 2008 at 3:00pm — No Comments

AdAgencyOnline.Net Considers G2PN For Automotive Advertising Direct Mail

Philip Zelinger, President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net – a FREE automotive advertising resource/networking portal – has earned a reputation among automotive advertising agencies as the “GO TO GUY” for information on cutting edge automotive advertising technologies and applications. His company’s auto industry networking portal – www.adagencyonline.net – is recognized as ‘The One… Continue

Added by Philip Zelinger on June 24, 2008 at 2:16pm — No Comments

Twelve Years of Internet Advertising Revenue Tracking Shows Q1 2008 as the 2nd Best Quarter Ever Recorded!

With a little extra data behind the release, the Interactive Advertising Bureau announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008, an 18.2 percent increase over the same period in 2007, and the amount represents the second highest of any quarter ever recorded. The all time record for quarterly Internet advertising… Continue

Added by Ralph Paglia on June 24, 2008 at 5:30am — 2 Comments

AdAgencyOnline.Net Shares Automotive Advertising Best Practices On Blog Talk Radio

Philip Zelinger, President of Ad Agency Online, L.L.C. and the host of AdAgencyOnline.Net – a FREE Automotive Advertising Resource/Networking Portal – went off script on today’s blog talk radio show, “Lunch With Phil Discussing Automotive Advertising.” The show is one of many featured on the site’s blog talk radio station – WAAOL, All Automotive Advertising News All The Time. Automotive… Continue

Added by Philip Zelinger on June 23, 2008 at 11:00am — No Comments

AdAgencyOnline.Net Expands Automotive Advertising Into The Mobile Channel With AdTel

Automotive advertising agencies are being pressured to deliver more for less in a shrinking auto industry. The mobile channel promises to deliver an inexpensive automotive advertising message to the most universally held communication device in the history of automotive advertising – a cell phone! Bob Manley, President of AdTel, joined Philip Zelinger, President of Ad Agency Online, L.L.C. and the host of AdAgencyOnline.Net – a FREE automotive… Continue

Added by Philip Zelinger on June 20, 2008 at 10:30am — No Comments

AdAgencyOnline.Net And ADP Share Automotive Advertising Best Practices

Ralph Paglia, National Director of Digital Marketing for ADP, joined Philip Zelinger, President of Ad Agency Online, L.L.C., on the FREE automotive advertising resource portal – www.adagencyonline.net – to discuss automotive advertising “best practices” in digital marketing. The automotive advertising agency and auto dealer audience attracted to the portal’s blog talk radio show, “Lunch With Ralph Discussing… Continue

Added by Philip Zelinger on June 19, 2008 at 11:41am — No Comments

Behavioral Targeting and Customer Segmentation - Let Dealership Customers Create Their Own Categories!

Letting customers create their own segments - A core behavioral targeting element is the classic marketing technique of customer segmentation—taking a plethora of data events and shaping them into coherent groups that both attract marketers and pinpoint the audience correctly. For example, AOL's Tacoda division lists 31 audience segments such as Active Gamer, Gourmet Chef, Shopaholic and Trendy Homemaker.…

Continue

Added by Ralph Paglia on June 19, 2008 at 8:30am — No Comments

AdAgencyOnline.Net Considers AdTel For Automotive Advertising Portal

Bob Manley, C.E.O. of AdTel, was invited by Philip Zelinger, President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net’s FREE automotive advertising resource/networking portal, to appear on their blog talk radio show “Automotive Advertising Experts” scheduled from 12:00 Noon EST to 12:30 PM EST this Friday, June 20, 2008. The automotive advertising resource portal is widely… Continue

Added by Philip Zelinger on June 18, 2008 at 7:33am — No Comments

Using Keywords in Press Releases to Drive Traffic

You already know how press releases on your dealership's news or accolades can boost awareness of your store, but what do you know about keywords? David Meerman Scott, in his book, The New Rules of Marketing & PR, tells us to create your press releases based on your customers' problems:



"A great way to start thinking like a publisher and to create news releases that drive action is to focus on your customers' problems and then create and deliver news releases accordingly. Use the… Continue

Added by Ralph Paglia on June 17, 2008 at 4:00pm — No Comments

Your Micro Site Inventory!


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Added by Alvin Newton on June 17, 2008 at 1:07pm — No Comments

AdAgencyOnline.Net Offers “In-House” Automotive Advertising to Auto Dealers

Auto dealers are being challenged to reduce their automotive advertising expenses to work within limited automotive advertising budgets dictated by a shrinking economy and auto industry. Ad Agency Online is able to train and support an auto dealer’s staff to host their own “in-house” automotive advertising agency using their network of online resources that extend beyond the scope of conventional automotive advertising.



Automotive… Continue

Added by Philip Zelinger on June 17, 2008 at 11:29am — No Comments

Automotive Dealers Network

Automotive Dealers Network was formed in logical sequence to a gathering of seasoned veterans in the Automotive Profession.



The Automotive Dealers Network welcomes article submissions from their readers as well as experienced professionals in… Continue

Added by Ralph Paglia on June 17, 2008 at 10:00am — No Comments

SmartWomenBuyCars.Com & AdAgencyOnline.Net Direct Automotive Advertising to Women

Automotive advertising agencies that visited AdAgencyOnline.Net today and tuned into their featured blog talk radio station – WAAOL, All Automotive Advertising News All Of The Time - heard Philip Zelinger, President of Ad Agency Online, L.L.C., and Ron Frederick, President of SmartWomenBuyCars.Com, talking about directing automotive advertising to women. The lucky audience was treated to some sage… Continue

Added by Philip Zelinger on June 16, 2008 at 11:11am — No Comments

Women Car Buyers - Declare Their Independence

AskPatty.com to Offer Independence Day Incentive to Car Dealers to Meet the Needs of Women Car Buyers

(PRWEB) June 16, 2008 -- Women car shoppers spend $300 billion annually on purchasing new and used cars, trucks, car maintenance, repairs and service. 51 % of women over 18 are single and may in the car buying market now.



Long gone are the days when the only decision women were expected to make about a new car was which color to… Continue

Added by Jody DeVere on June 16, 2008 at 8:57am — No Comments

Micro Sites???

I am looking to build my own Micro Site for myself to uses at my dealership. I just bought o Domain names. Let me know what you think of them and what you think sounds better. I have www.reneedoescars.com or reneecardiva.com
I was trying to find something catchy. I want something to promote myself as well as the dealership. Something to bring in more leads and more traffic to my dealership. Hopefully it will be up and running real soon

Thanks,
Renee "Car Diva"

Added by Renee Vaughan on June 15, 2008 at 6:47pm — 4 Comments

ADP, Ford plan online services for dealers

Ford Motor Co. has chosen ADP Dealer Services as its partner to provide digital advertising services to its dealerships across the United States. Ford is expected to formally unveil the national plan during dealer meetings this week in Las Vegas. Ford marketing chief Jim Farley has pledged the automaker's support for boosting local advertising. Digital marketing helps dealers reach potential customers with online advertising.



Digital buddies



Ford and General Motors have… Continue

Added by Ralph Paglia on June 14, 2008 at 8:00pm — No Comments

Automotive Ad spending declines in Q1; 2008 seen as a down year - Digital Advertising Rises

DETROIT -- Amid the U.S. auto industry’s worst new-vehicle sales year in a decade, all but the top two automakers -- General Motors and Toyota Motor Corp. -- hit the brakes on measured media spending in the first quarter. And it doesn’t look like they’ll be letting up soon.



Both automakers beefed up TV spending through March: GM to $309 million from $297 million a year ago and Toyota to… Continue

Added by Ralph Paglia on June 14, 2008 at 3:30pm — No Comments

ADP keeps Saturn dealership computing system business

ADP Dealer Services will retain the dealership management system business of 413 Saturn dealerships. General Motors is informing Saturn dealers today that ADP will continue to provide them a system, but dealers will switch to a newer system with more features called w.e.b.Suite 2007.



This migration will begin in the third quarter of 2009 and could take nine to 12 months to complete, said Marty Raymond, GM’s director of global retail programs. Saturn dealers have been using an older… Continue

Added by Ralph Paglia on June 14, 2008 at 12:30am — No Comments

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