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All ADM Member Blog Posts (13,491)

What's Working For You in Social Media?

Friends can take a lot of work. Any relationship can, really. So, relationships . . . are they what you want from social networking? Or do you want more sales? You want sales, of course. This post is more about asking you what you think, or feel you know, will work with social media (SM) and retail vehicle sales. How do we manage SM friends for our sales purposes? What is working for you? What are your success and failures? How do you handle the complaints? And so on.



I think the… Continue

Added by Keith Shetterly on October 12, 2009 at 1:06pm — 1 Comment

Driving Sales Executive Summit



Tomorrow at the Driving Sales Executive Summit I am looking forward to sharing the stage with JD Rucker and Paul Rushing at the Search Marketing Panel breakout session.



The thought six month ago that all three of us would be within "hugging" distance at a conference would be far fetched. The over and under line is still be set by… Continue

Added by Brian Pasch on October 12, 2009 at 5:35am — 4 Comments


Influencer
Miro Kazakoff of Compete.com says: post-click-marketing is the key

Post-click marketing continues to gain mainstream acclaim.



I found this great article by Miro Kazakoff, managing director at Compete.com, wrote a great article on MediaPost,



SOS For Marketers: Avoid a Crash Landing.



“The fastest, cheapest way to boost return on your online advertising… Continue

Added by Larry Bruce on October 12, 2009 at 12:29am — 1 Comment

2009 ASMA Report Pre-Release Update

ASMA Report

The Pasch Consulting Group will release the 2009 Automotive Search Marketing Architecture (ASMA) report at the 7th Digital Dealer Conference. This weekend I have been tallying the final scores from the 34 website platform providers in our study and some early results are…

Continue

Added by Brian Pasch on October 11, 2009 at 1:00pm — No Comments

Is Mobile Marketing Working ?

I am in Dallas ,Tx and was thinking of using Mobile Marketing ?? Any thoughts ?

Added by ROBERT CRAFT on October 9, 2009 at 11:26am — 4 Comments


Vendor
Pre-Approvals

Added by Keri Peters on October 9, 2009 at 9:31am — No Comments


Dealer
Yes, a Car Dealer Can be a "Trust Agent"



The book Trust Agents by Chris Brogan (@chrisbrogan) and Julien Smith (@julien) is getting rave… Continue

Added by Christopher Baccus on October 9, 2009 at 7:55am — 4 Comments

DrivingSales Executive Summit - Hard Rock Hotel - Las Vegas, NV - Tuesday 10/13 to Wednesday 10/14

LESS THAN A WEEK LEFT, BUT FLIGHTS ARE CHEAP!

Hard Rock Hotel Las Vegas Tuesday, Oct 13 - 9 AM to Wednesday, Oct 14 - 1 PM

If you have not yet registered,… Continue

Added by Ralph Paglia on October 8, 2009 at 11:16am — No Comments


Influencer
Free eBook: Social Network Marketing, 12 Steps for Success

I got this one from a friend last night and read it cover to cover. This should help us all get to the next level in regards to marketing on social networks and social media.



You can download it here:
http://tinyurl.com/ybbbdo9




Added by Sara Bell on October 8, 2009 at 10:15am — No Comments

Social Media Improves Search Engine Results

New Study Links Search and Social

Correlations have been made between display and search marketing as well as between display and social marketing. But a new report from GroupM Search and comScore shows a link between search and social marketing efforts. Researchers found that searchers engaged with branded social media were more likely to query a low-funnel term than those not engaged.



What is a low-funnel term and why does it matter?

A low-funnel search term… Continue

Added by Ralph Paglia on October 7, 2009 at 2:16pm — 4 Comments


Influencer
How to Claim Your Dealer Website’s Google Sidewiki

I just have a moment today over lunch. Here is a great post and video on how to claim your sidewiki on your site. Dealers should follow this post and then you have claimed your space and will be able to montior but more importantly you will be able to comment back and engage your customers, or even competitors who may get nasty. Just kidding no one would do that!



Here is the… Continue

Added by Steven Moore on October 7, 2009 at 8:30am — 1 Comment


Influencer
Dealix Guarantees Online Leads It Provides Dealers ... By Cliff Banks WardsAuto.com

Dealix, a division of the Cobalt Group, says it has an answer for dealers who are tired of paying for online leads that have no chance of turning into a sale.

The third-party lead vendor this month is rolling out an initiative, called Quality Pledge, which allows dealers to return leadsthat don’t match certain criteria.

Under the program dealers can return leads that do not have a working phone number for the person submitting the lead, does not represent an active in-market shopper… Continue

Added by Celza O'Brien on October 6, 2009 at 9:46am — No Comments


Influencer
Free Ebook on Social Networking and Leveraging Social Media

I ran across this free ebook yesterday on social networking and was very impressed by what I learned. The sections on Facebook and Twitter were by far the best.

Here is the location where you can download it from:
http://tinyurl.com/ya2xyqo


Added by Sara Bell on October 6, 2009 at 9:42am — 2 Comments

Customer Testimonials and Upcoming Fines from FTC

FTC Endorsement Fines

Have you read the FTC rules that will apply to all consumer reviews and endorsements that are posted on the Internet or used in advertising campaigns starting December 2009?

If you have an over zealous Internet department or have hired an Automotive SEO consultant with questionable ethics, you…

Continue

Added by Brian Pasch on October 6, 2009 at 6:00am — 2 Comments

Car Dealer Platforms Included in 2009 ASMA Report

asma-awards

The 2009 Automotive Search Marketing Architecture (ASMA) white-paper will be released at the 7th Digital Dealer Conference in Nashville.



This year, Brian Pasch and the team at PCG will review over…

Continue

Added by Brian Pasch on October 5, 2009 at 1:46pm — 1 Comment


Influencer
Psychology of Commitment and Consistency

Psychology of Commitment and Consistency



Your behavior now pays off with easy sales later

For a process to be successful, you’ll need to make commitments and consistently meet them. Getting your service process to that point takes a lot of coaching, teaching, and a very simple understanding of psychology. It is also a very rewarding position in which to find yourself. And it�s a comforting thing for a customer to know that when he or she is told something will happen, he or she… Continue

Added by Ben W. Plymale on October 4, 2009 at 3:55am — No Comments


Dealer
Use it or Lose it. Local Business Listings



You may remember Ralph had a blog post a while back about Google Local Listings and how to set one up. I was totally amazed that there hasn't been even one reply to that post.



Picture this..... You're the owner of XYZ automotive in beautiful Miami Florida. You're living the life, sunshine beating down on your beautiful tan… Continue

Added by Ken Nix on October 1, 2009 at 4:00pm — No Comments

Social Media Users Thrive on Networking

Social Media Users Thrive on Networking and Depend on it as Their Most Trusted Information Source



Trusted Medium

Using social media sites for both online and offline networking is one of the most important activities among people who use Web 2.0 type sites. The results of Beresford… Continue

Added by Ralph Paglia on October 1, 2009 at 2:30pm — 2 Comments

Why Did GM's EBay Sales Strategy Fail?

May The Best Car Win

GM announced yesterday that they would be stopping sales of GM cars on EBay today, just six weeks after the start of the program. Initially, the announcement was hailed as "out of the box" thinking by GM and their willingness to leverage EBay technology to sell cars in California.



When I first heard of the program, I was puzzled. From my vantage point, Internet new car shoppers have far too many questions and customer service needs… Continue

Added by Brian Pasch on September 30, 2009 at 10:30am — 18 Comments

Social Media Marketing - Beyond the Hopes and Fears

Is Your Social Marketing Strategy to Sell Cars on Facebook, or Are You Seeking Increased Customer Engagement?



Let's face reality, It’s no longer fresh news to car dealers that consumers have adopted Social Media at a record pace, with no slowing down in sight. Three-quarters of US Web retailers… Continue

Added by Ralph Paglia on September 29, 2009 at 10:00pm — 6 Comments

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