Automotive Digital Marketing

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All ADM Member Blog Posts (12,892)

What Are You Doing About What Your Competition Is Not?

Everyone's worried about their bottom line, revenues, expenses, marketing,future and what's going to happen next. Worrying so much they have forgotten how to think forward and act intuitively. Better yet, they're not even paying attention to what is not being done by competitors (in and out-of-brand) that can easily be capitalized on.

Two years we were talking about 'an edge'. Now most every dealership is talking about falling off of it. Nothing has changed...nothing! Now, you may… Continue

Added by Gary May on February 19, 2009 at 8:30am — No Comments


I see dealers everyday being charged outrageous rates for HD tv & radio spots and getting slammed for about 3k for production. Ad One Media is changing that. We give you the same great creative at a WAL MART price. Let us save you money! NO ANNUAL CONTRACTS, NO STIFFS , JUST CREATIVE PEOPLE WHO WANT YOU TO SUCCEED. based in beautiful Lexington Ky, we can save you thousands and get results. Check out my demos on my page.

Tim Isaac

Added by Tim Isaac on February 18, 2009 at 5:59pm — No Comments

Online Negotiation Almost Doubles Conversion Ratio Comparing Same Market Same Brand Stores.

I wanted to share with everyone something very exciting we are seeing in regards to Conversion Ratios. We recently launched the on-line negotiation system for Portland Oregon dealer Ron Tonkin Honda. The pilot which is considered a "soft roll-out" commenced on February 1st. and is the first planned roll-out to be followed by Tonkin's other 16 locations. The soft roll-out involves nothing more than posting a call to action on their website that takes… Continue

Added by Jock Schowalter on February 18, 2009 at 1:33pm — 5 Comments

The Endangered (Automotive) Middle Class

2-18-09 Apex, NC... My Grandfather worked for General Motors from 1929 until 1965. The infant son of Russian/Polish immigrants, the migration to Detroit was certainly not easy. With only a grade school education at best, he was amazingly articulate. He had to go to work at age 13. One thing he was for sure... he was one of the first generation of hard working middle class in America. During the Depression when unemployment was around 35%, he drove to Flint from Detroit to keep his job. Even… Continue

Added by Jim Vogel on February 18, 2009 at 12:08pm — No Comments

Free Internet Marketing and Automotive SEO Webinar

I am scheduled to conduct an Automotive SEO and Internet Marketing webinar in conjunction with DealersEdge on March 10th and I would like everyone to join in for the fun. It's free and I will make sure that it will be worth the 90 minutes you spend online. There are so many free things that dealership sales and marketing professionals can do to improve their Internet visibility and I'll cover as many as I can.

In this economy, every dealership… Continue

Added by Brian Pasch on February 18, 2009 at 11:46am — No Comments

The Cure for Everything is Effective Labor Rate - ELR

Since my last exercise I have had so much response regarding increasing ELR. Immediately questions arise about customer satisfaction and decrease in production. I suggest that we can have it all. We just need to train our service advisors how to sell effectively. I have made a career of walking the parking lot touching the car and keeping my WIP to a minimum. I also have traveled and worked with hundreds of service advisors. We always look for ways to… Continue

Added by Steven Shaw on February 18, 2009 at 9:30am — No Comments

Most widely used automotive search sites?

I've been reviewing some data across the internet relative to which sites consumers use most in their research efforts for new or used vehicles. The debate among the vendors, journalists, and experts have been rather interesting as is to be expected each vendor (going unamed here) makes claim to the highest usage and visitors on their site. While the industry watch companies have been fairly detailed they too have been inconsistent. They do produce some interesting data - for example Nielsen… Continue

Added by Ron Morrison on February 18, 2009 at 8:47am — 1 Comment

How to Get $495 of Your Registration Fees for 6th Digital Dealer Conference in Las Vegas Reimbursed by ADP Dealer Services

Don’t miss out on the biggest retail automotive e-commerce event of the year!

Get Your Digital Dealer Registration Fee Reimbursed by ADP

And, here's an offer that is ONLY available to ADM Professional Community Members, and Ford-Lincoln-Mercury franchised dealers. If you are an ADM member, and you attend the 6th Digital Dealer… Continue

Added by Ralph Paglia on February 18, 2009 at 4:30am — 1 Comment

It's Done!

2-17-09 Apex, NC... With the above words stated loudly and firmly at 3:23 EST, the President signed the Stimulus into law. Now, "it's done"...could be like it's cooked! Over time we will see if it is a turkey or not. Now in all fairness, time will tell. I am a sales trainer and recruiter. I am a vendor. I am a small business owner. So far no one has told me I am a beneficiary of anything in this bill. Not too many of us in the car business or in any business really can use the extra $600 a… Continue

Added by Jim Vogel on February 17, 2009 at 2:00pm — No Comments

Template Stimulus Sale - Let us help your dealerships

Automotive Templates is doing it's little part in stimulating the automotive business, We are having our own "Stimulus Sale" Template packages only $900.00 - regularly $1200.00. visit our website at for prices and…

Added by Paul Jones on February 17, 2009 at 9:00am — No Comments

National Radio Campaign covers Grant Cardone's Automotive Bailout Ideas

Grant Cardone continues his fight for auto dealers on the top 15 national radio channels tomorrow morning starting at 7am EST. Grant originally authored an alternative to the proposed bailout asking Washington to provide a stimulus rather than a bailout that included tax credits to Dealers, Lenders and Consumers.

See earlier Fox Interview-

Added by Grant Cardone on February 16, 2009 at 7:32pm — No Comments

Turn Off The Lights

I was delivering a set of V2 display ramps a couple of weeks ago, and on my way to Atlanta from Commerce Township, Michigan, I noticed on my 26 hour round trip many car dealers out of business. I know, not shocking. What confounded me was all the ones I saw still had all the lights in the building and across the very large EMPTY PARKING LOTS. Who is paying for that light bill, and why?

That started me thinking about the dealership that are not yet out of business with all their… Continue

Added by RAMPBOSS - USA on February 16, 2009 at 7:19pm — No Comments


2-16-09 Apex, NC... It is EMERGENCY TIME... The quake you are feeling is at least a 3.0 on the Richter Scale. The rumbling is from Walter Chrysler, Ransom Olds, Henry Leland, Alfred P. Sloan, and others TURNING OVER in their graves.

President Obama decided that a committee was better than a Czar, so reporting for duty is the Treasury Secretary Tim Geither and Larry Summers, Clinton's former Treasury Secretary. Great, two outstanding car guys... I mean czar guys. Since yesterday, I… Continue

Added by Jim Vogel on February 16, 2009 at 3:07pm — 2 Comments



Added by Charles L.Lewey on February 16, 2009 at 10:06am — 1 Comment

Choosing the Right Marketing Partner

In these difficult times in the automotive industry, it is more important than ever to make the right decisions throughout your business. One of the biggest investments for a business can be marketing communications.

So, what is a harried marketing exec to do to sort out these tumultuous market changes and maximize marketing investment? The simple answer is to hire a marketing communications firm! It is not enough, however, just to hire any marketing firm. You need to find the… Continue

Added by Scott K. Russell on February 16, 2009 at 9:21am — No Comments

Are you Pushing your Inventory, or is it pushing you?

Are You Pushing Your Inventory, Or Is It Pushing You?

February 3, 2009 Tanesha

The economy blows. It says so right here.

“U.S. auto sales for January are expected to drop to a 27-year low, extending a 15-month downturn…”

In this tough economy, fewer people are buying – and those that are buying are doing their homework. That means online research: making sure they’re choosing… Continue

Added by Tanesha White on February 16, 2009 at 7:43am — No Comments

BDR/Internet Person for hire

Does anyone have any good ads that they can suggest for hiring quality people that actually brings in quality people?

Added by Jessie Devlin on February 16, 2009 at 6:48am — No Comments

OK, It's Time To Get It...Follow Up Is The Key!

It doesn't matter who you are, what you sell or where you sell. Further, it doesn't matter if you're actively selling or making sales happen away from the front lines. There are a number of things that make business tick:

1. Passion about what you're doing and/or representing

2. Solid fundamentals; especially process

3. Understanding and belief in your business' mission and/or goals

Some still count on their manufacturer's brand or their 'book of business' to… Continue

Added by Gary May on February 16, 2009 at 12:08am — No Comments

How Dealers can use Video Powered Email Campaigns and Automated Email Templates - Jeremy Gould Inspired this Article!

Has anyone perfected video emails?

Are you interested in finding a well balanced system that includes content and the lead management tools needed in an integrated package for video email responses and marketing campaigns?

There are several well known Vehicle Inventory (pan and zoom) or custom made… Continue

Added by Ralph Paglia on February 15, 2009 at 4:00pm — 4 Comments

Digital Advertising; How Does CPM Cost Effect the Dealer's ROI, and What About the 99% that do NOT click on the Ads?

The visual illustrations of marketing and sales funnels that most car guys know and love apply very well to digital advertising audience quality. And when it comes to the value of impressions made by a dealer's advertising campaigns, the quality of the audience seeing thos ads is a mjor component of ROI from the campaign. What is the value that a Digital Advertising campaign's… Continue

Added by Ralph Paglia on February 14, 2009 at 7:00pm — No Comments

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