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All ADM Member Blog Posts (12,304)

10 Billion Video Views Online in December 2007 by 141 million Americans

A recently released comScore Video Metrix service report, revealed that U.S. Internet users watched more than 10 billion videos online during the month of December, 2007, representing the single heaviest month for online video consumption since comScore initiated its tracking service. Google Sites saw substantial growth and extended its video market share gains, now accounting for nearly one out of every three videos viewed online.



Erin Hunter, comScore executive vice president of… Continue

Added by Ralph Paglia on February 22, 2008 at 8:30am — No Comments

Exceed Automotive Internet User (AIU) Online Inventory Expectations with Intelligent Videos

SiSTeR Technologies' director of business development provides tips for tying broadband video more closely into the shopping experience.



By Tomer Alpert



There were more than a billion views on Yahoo! Video in January 2008... That's a lot of people watching a lot of online video. Such is the new state of the online… Continue

Added by Ralph Paglia on February 22, 2008 at 7:30am — No Comments


Dealer
Is The Car Business Really That Bad?

The author of this article is Jim Edwards. Jim is a friend and someone that I consider one of my mentors in the automotive industry. He wrote the following observation about a recent experience at a car dealership and I wanted to share it with you. I hope you enjoy it.



Two months ago, my car club was holding its annual open car show at a large dealership in my area of the state. This event draws hundreds of owners eager to show off… Continue

Added by Tracy E. Myers, CMD on February 20, 2008 at 10:30am — No Comments

Reputation Management for Car Dealers

In 2008 a new phrase has been coined “Online Dealership Reputation Management”. In other words, good old fashion customer service meets the net. Over four years ago MyDealerReport.com brought a level of accountability to the automotive industry with the introduction of dealer ratings and reviews. It has taken this long for the industry to catch up, but it better late than never. Well, I wouldn’t say… Continue

Added by Ralph Paglia on February 19, 2008 at 9:00pm — 4 Comments

Acura Changes Promised at NADA

I have been involved in dealer communications at American Honda for over 12 years and I enjoyed my experience very much. The dealerships are great people to work with. The one area of concern has been the vision and direction of the Acura Division.



As I listened in to the presentation to Acura dealers at NADA (San Francisco) I heard the promise of a "huge shift" in the next year that will move the brand closer to tier 1 luxury brands such as Lexus, BMW and Mercedes-Benz. I truly want… Continue

Added by Bill Pike on February 18, 2008 at 4:00pm — No Comments

How to Find and Attract New Customers

Is Your Dealership Attractive?



There’s an old adage that says, “A business must grow to survive.” This is especially true for automotive dealerships. Over time, some of your customers will move away, some will change lifestyles, and others will leave for a myriad of other reasons that are beyond your control. In other words, if your dealership isn’t constantly attracting new customers to replace them, you will eventually find yourself with no customers left.



This… Continue

Added by Ralph Paglia on February 18, 2008 at 12:47pm — No Comments

LinkedIn: Automotive Digital Marketing Professional Group Now Available on LinkedIn

Automotive Digital Marketing Group on LinkedIn



You’re invited to join the Automotive Digital Marketing Group on LinkedIn. Joining will allow you to find and contact other Automotive Digital Marketing members on LinkedIn. The goal of this group is to help members:



* Reach other members of Automotive Digital Marketing

* Accelerate careers/business through referrals from Automotive Digital Marketing… Continue

Added by Ralph Paglia on February 18, 2008 at 8:00am — No Comments

Yahoo! Guidance: Ten landing page tips to turn visitors into customers

There’s something about a ten-item list that makes us want to get all Hestonian on you and break out the archaic pronouns, especially when it comes to something like getting people who visit your site to actually buy from you. After all, you work hard to get clicks. What could be more important than turning those clicks into customers?



Convert Your Clicks



But we’re kind of a live-and-let-live… Continue

Added by Ralph Paglia on February 17, 2008 at 3:30pm — No Comments

Ford Dealer Connection Premier Website Customization Service

Here are some examples of the optional Ford Dealer Connection Premier Customization Service:



1) www.hopkinsfordonline.com They utilize newspaper ads, internet specials, etc…They also have a body shop page and internet coupons.



2) www.burlingtonlm.com Utilizing one of the new Model Specific videos (Lincoln MKX). Very SHARP! Also, they have internet coupons, Newsletter, newspaper… Continue

Added by Ralph Paglia on February 17, 2008 at 9:56am — No Comments

Automotive Marketing Experts Outline Success Strategies for 2008

Dealer Marketing Magazine's Automotive Marketing Experts Outline Success Strategies for 2008



2008 Dealer Marketing Panel of Experts:



Dean Evans

Ralph Paglia

Scott Toland

Alexi Venneri

Charlie Vogelheim



Editor’s Note: With the prospect of flat new car sales this year and an uncertain economy, auto dealers should be placing their… Continue

Added by Ralph Paglia on February 16, 2008 at 8:14pm — No Comments

Digital Dealer Magazine Cover Story; April 2007 Featuring Ralph Paglia

Ralph Paglia: e-Business Director, Courtesy Chevrolet

by : Digital Dealer



In 2006, Arizona was the fastest growing state in the country, and Phoenix is currently the fastest growing city in the state. Growth is fueling an extraordinarily strong, vibrant economy and a boom in the Hispanic population. Twenty-four… Continue

Added by Ralph Paglia on February 15, 2008 at 5:43pm — No Comments

NY Times: 4 News Companies Ally to Sell Ads on the Internet

New York Times - February 15, 2008

4 News Companies Ally to Sell Ads on the Internet

By LOUISE STORY



Four large newspaper companies are joining forces to sell advertisements on the Internet, hoping that the combined heft of their Web sites will encourage large advertisers to spend more money.



Each of the four companies — the Tribune Company, the… Continue

Added by Ralph Paglia on February 15, 2008 at 1:18pm — No Comments

Incentive Knowledge Creates Marketplace Success

The North American automotive industry, and in fact the industry worldwide, continues to go through a challenging time. This has American auto makers considering and refining all the links in their supply and sales chain, from production to incentives.



At the head of the chain, they’re doing whatever they can to reduce their cost of doing business: lowering overheads, creating leaner production and supply chains, and renegotiating contracts.



At the same time, OEMs are also… Continue

Added by Jackie Grant on February 14, 2008 at 8:19am — No Comments

Car buyers benefit from Autodata Solutions’ Incentives Research

Autodata Solutions Introduces Regional Incentive and Rebate Data for Automotive Portals and Media Sites



Detroit, Michigan, February 5, 2008 – With billions of dollars reported in aggregated incentive spending by automotive manufacturers every year, automotive portals are looking for ways to provide this information to consumers. Autodata Solutions, Inc., a leading provider of automotive content, research and technology, introduces comprehensive ZIP code-specific… Continue

Added by Jackie Grant on February 14, 2008 at 7:30am — No Comments


Influencer
Check out my Valentine's Day gift from the New York Times:

Check out my Valentine's Day gift from the New York Times:

http://www.nytimes.com/2008/02/14/business/smallbusiness/14sbiz.html?pagewanted=1&8dpc&_r=2

Added by Jody DeVere on February 13, 2008 at 5:48pm — No Comments

Bernarsdville VW Receives Prestigious Performance Recogntion from VOA

Letter sent to Dealer by Volkswagen of America as posted on:

http://www.bernardsvillevw.com/ou/bernardsville-volkswagen

"I would like to take this opportunity to congratulate you and your sales team, on behalf of the Volkswagen Group of North America, the Eastern Region and Area 2, for an outstanding sales effort in 2007. In many cases a team will distinguish itself by… Continue

Added by Ralph Paglia on February 13, 2008 at 11:30am — No Comments

ADP Dealer Services Launches Digital Advertising

HOFFMAN ESTATES, Ill.--The Dealer Services Group of Automatic Data Processing, Inc. today announced the launch of Digital Advertising, a comprehensive managed solution for maximizing a dealership’s online reach and overall marketing results.



ADP’s Digital Advertising is specifically designed to:



* Generate more Showroom and Web traffic

* Deliver higher quality Web Leads and Phone Calls

* Increase Dealer web site conversion rates

* Communicate the Dealer’s… Continue

Added by Ralph Paglia on February 12, 2008 at 10:00pm — No Comments

Spring 2008 Digital Dealer Conference and Exposition Speakers - Gaylord Palms Resort in Orlando, FL

The planning of the speaking program for the Spring 2008 Digital Dealer Conference & Exposition is well under way and promises to not only build on the previous two events, but will reach even higher in helping fulfill attendees’ goals and aspirations.

This is a conference put on by Dealer…

Continue

Added by Ralph Paglia on February 7, 2008 at 9:30am — No Comments

comScore Releases Rankings of Top U.S. Internet Properties

comScore Releases Rankings of Top U.S. Internet Properties Based on Number of Display Ads Delivered

Yahoo! Sites Ranks as Top Ad Publisher with 19 Percent Share of Online Display Ads…

Continue

Added by Ralph Paglia on February 6, 2008 at 9:30pm — No Comments

The Digital Marketing Year 2007

comScore has released their annual web site metrics summary in a recently released report, The 2007 U.S. Internet Year in Review highlighting the major trends in U.S. Internet activity. The study finds that that top gaining properties and site categories featured some of the top Internet brands, including Google, Facebook, Wikipedia and Craigslist.

  • Social networking giant Facebook.com reaped the benefits…
Continue

Added by Ralph Paglia on February 6, 2008 at 8:49pm — No Comments

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