You can effectively reach car buyers that are online and researching green vehicles using keyword targeted CPC campaigns in your Google AdWords™ account... With fuel costs on the rise and concern for the environment growing, consumers are changing their online vehicle research habits. Nearly two-thirds of respondents to a recent eMarketer survey said they would spend up to 20 percent more for green vehicles.
What Search Engines are these consumers using?
In March 2008,… Continue
Added by Ralph Paglia on August 17, 2008 at 1:30pm —
Added by Ralph Paglia on August 17, 2008 at 8:30am —
The leading event for the automotive internet sales and digital marketing industry is once again coming to Las Vegas this fall!
Automotive Internet Roundtable - 2008
October 7-9, 2008
Added by Ralph Paglia on August 15, 2008 at 9:30pm —
So, What's A MicroSite?
Written by: Ralph Paglia
During the 4th Digital Dealer Conference and Exposition in Orlando, Florida in April 2008 I listened to several speakers mention the use of microsites by dealers and attribute their knowledge of microsites to Ralph Paglia (me). I suppose being called the "Microsite… Continue
Added by Ralph Paglia on August 15, 2008 at 3:00pm —
Philip Zelinger, President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net’s free automotive advertising resource networking portal, scheduled an encore presentation of a previous “Automotive Advertising Experts” show interviewing Clayton Stanfield from eBay Motors for today, Friday 15th , 2008.
Automotive advertising agencies focused on… Continue
Added by Philip Zelinger on August 15, 2008 at 8:06am —
AdAgencyOnline.Net is a free automotive advertising resource/networking portal that features a blog talk radio station – WAAOL, All Automotive Advertising News All The Time.
Every Thursday the popular show, “Lunch With Ralph Discussing Automotive Advertising” draws a growing audience of automotive advertising agencies, auto dealers and automotive advertising vendors who are invited to call in to learn about the “best practices” that are often… Continue
Added by Philip Zelinger on August 14, 2008 at 12:44pm —
Below is my article from Digital Dealer magazine, March 2008. This is not a cheap shot at self-promotion. It is merely an entry to remind people of using the basics, focusing on process and audit your vendors regularly and thoroughly.
Beechmont Ford and Montgomery Ford both located in Cincinnati, Ohio, and Lawrenceburg Chevrolet Pontiac Buick GMC, located in Lawrenceburg, Indiana, are three award-winning, highly successful dealerships whose Internet departments are all under the… Continue
Added by Andy Warner on August 14, 2008 at 9:30am —
“While Google does command anywhere from 45 to 80% of automotive traffic, this figure varies by region and leaves out a large portion of consumers who aren’t using Google,” says Swickard. “Other search engines such as MSN and Yahoo! have made great strides in forging partnerships with telecommunications giants such as AT&T. In some markets, every AT&T DSL modem installed will default the consumer to Roadrunner or Yahoo!”
“It’s a global myth that Google rules the world,” says… Continue
Added by Bob Lanham on August 14, 2008 at 7:18am —
AdAgencyOnline.Net is a FREE automotive advertising resource/networking portal featuring a blog talk radio station, WAAOL – All Automotive Advertising News All The Time. Representatives from eBay Motors have appeared several times on the stations anchor show, “Automotive Advertising Experts”, discussing eBay Motors as a “preferred automotive… Continue
Added by Philip Zelinger on August 13, 2008 at 8:27am —
In-text advertising is a powerful technique for helping your brand break through the in-market clutter, and it's not nearly as complicated as you might think.
The competitiveness in the automotive marketplace continues to grow, and considering the 61 new launches slated for 2007, this year will no doubt prove to be another year of marketers looking for the next silver bullet in their marketing mix.
With so many choices for the consumer, how does one stand out as a brand in… Continue
Added by Gabriel Greenberg on August 12, 2008 at 8:27am —
Automotive advertising agencies are challenged along with their auto dealer clients in today’s troubled economy and they are looking for ways to deliver more for less. AdAgencyOnline.Net is a FREE automotive advertising resource/networking portal that posts “best practices” on the Internet to help their affiliated automotive advertising agencies maximize the R.O.I. for their auto dealer clients. The… Continue
Added by Philip Zelinger on August 12, 2008 at 8:25am —
As we plan for the 2009 digital upfront, I expect we will see a dramatic shift in the spending on traditional media versus digital media. We are just getting into the heat of planning.
There is a rapid shift in buying behavior as well as media consumption and advertisers will either recognize this change and adapt or find themselves on the wrong side of their own rapidly declining market share. A few predictions ;
Consumers will continue to spend more time during the… Continue
Added by Gabriel Greenberg on August 12, 2008 at 8:20am —
Emails are one of the most effective marketing medium in this modern era of internet. The structure and design of effective emails is therefore critical to the success of an email and digital marketing campaign. In particular the automotive sector has responded to this requirement rather smartly. Still there is much to be learnt.
Let me explain it like I am going to the Ice Cream Bar on the corner. Emails come in different shapes and flavors. You will have the plain Vanilla flavored… Continue
Added by VJ on August 11, 2008 at 12:47pm —
Automotive advertising agencies have learned to rely on shared resources and “best practices” provided on Internet based automotive advertising resource/networking portals like www.adagencyonline.net as well as real world seminars including the 5th Digital Dealer Conference scheduled in Grapevine Texas at the Gaylord Palms Resort and Convention Center October 06th through October 8th, 2008.
The role of the automotive advertising agency is changing along with the auto industry that is… Continue
Added by Philip Zelinger on August 11, 2008 at 11:07am —
PLEASE DO NOT USE THE www.ADPADM.NING.com URL any more! The NING.com URL has been replaced with AutomotiveDigitalMarketing.com
After experiencing what it is like to try and tell people how to get to the ADM Professional Community, I began to realize that having so many letters in the 3 primary Root Domains was a hindrance. So, I went to the queen of domain name… Continue
Added by Ralph Paglia on August 10, 2008 at 4:00pm —
Automotive advertising agencies, auto dealers and automotive advertising vendors rely on AdAgencyOnline.Net as a FREE automotive advertising resource/networking portal to help them find cutting edge automotive advertising technologies and applications.
Recent site visitors that have tuned into the site’s blog talk radio station – WAAOL, All Automotive Advertising News All The Time –
Added by Philip Zelinger on August 8, 2008 at 12:34pm —
Automotive advertising agencies have taken on the challenge to deliver more for less for their auto dealer clients and AdAgencyOnline.Net is helping them do it.
The FREE automotive advertising resource/networking portal hosts a blog talk radio station, WAAOL- All Automotive Advertising News All The Time
,” that features cutting edge automotive advertising applications designed to “blur… Continue
Added by Philip Zelinger on August 7, 2008 at 1:16pm —
***$56K Portfolio - Bidding expires Aug. 11th 2008***
A national finance company is offering a $56K portfolio for sale on Global Debt Network. (GDN), the first online marketplace where seasoned auto loans are transacted.
The loans, which are privately listed, have a weighted average of APR of 24%. The seller will take offers for each of the 8 individual loans, combinations of those loans, or offers for the portfolio as a whole. The seller wishes to release… Continue
Added by Vanessa Towning on August 7, 2008 at 11:45am —
Working o UpYourSale trying to get to the 500 Member mark and working on DealerPrints!
Added by Antonio Orange on August 7, 2008 at 8:12am —
5th Digital Dealer Conference and Exposition, will be held at the Gaylord Texan Convention Center in Grapevine, Texas, six minutes from the DFW airport, October 5th-8th, 2008.
“The conference had value in that I was able to see what solutions vendors were offering. It also let me know what the "state of the… Continue
Added by Ralph Paglia on August 7, 2008 at 6:00am —