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All ADM Member Blog Posts (12,312)

"But how much can I buy the car for?"

That is the question. There are a multitude of sites out there in cyberspace that will provide MSRP and even dealer invoice. And while these numbers are important to a car buyer, they still want to know "But how much will I pay?". We all know the price the customer will pay is going to fall somewhere between MSRP and invoice, but where largely depends are many factors; demand, vehicle age, time of the month, sales trend, buyer desire, and yes, the negotiation skills of both parties. Customers… Continue

Added by Joseph B Antley; JB ANTLEY on July 30, 2008 at 11:00am — No Comments

AdAgencyOnline.Net Adds Colliers Abood Wood-Fay As An Automotive Advertising Vendor

Automotive advertising agencies and auto dealers that tuned into today’s “Lunch With Phil” show on blog talk radio station – WAAOL, All Automotive Advertising News All The Time – were the first to learn that the Colliers Abood Wood-Fay “Automotive Real Estate Services Group,” (ARESG) was selected as a preferred vendor on the free automotive advertising resource/networking… Continue

Added by Philip Zelinger on July 29, 2008 at 1:51pm — No Comments

BDC - Sales Reps VS BDC Reps?

Being in the Internet Department for the past six years, I have seen just about every combination that can be done. Designated BDC Representatives that are hired in and run the show and Sales Professionals that work in shifts to cover every hour the BDC is open. Which works best? It total depends on your store. I have seen it work both ways very effectively, but this combination I am about to present.. seems to be the most effective. It is a Combination of both that works… Continue

Added by David Lytle on July 29, 2008 at 10:17am — No Comments

Influencer Announces New Automotive Expert Women

July 23, 2008 --, Inc., announced today that four top automotive industry women will join the automotive advisory panel of industry-expert women. The Ask Patty website at, provides a safe place for women to get advice on car purchases, maintenance and other automotive related topics online.

Women looking for tips on car… Continue

Added by Jody DeVere on July 29, 2008 at 6:44am — No Comments

Online Dealer Reviews - Not Quite Ready For Prime Time

Written by Amit Aggarwal of J. D. Power and Associates

I keep reading that dealer ratings/reviews are becoming important, and that dealers should encourage their customers to go online and fill them out. While I agree that consumer-generated dealer ratings may someday become an integral part of the automotive sales and service process for consumers, we’re not there yet.

People can go online to find consumer ratings/reviews on almost anything: for instance, has… Continue

Added by Ralph Paglia on July 28, 2008 at 7:30pm — No Comments

Former Googleers unveil Cuil, a new search engine

By Eric Auchard

Reuters -

Mon Jul 28, 7:16 AM ET

MENLO PARK, California (Reuters) - A start-up led by former star Google engineers on Sunday unveiled a new Web search service that aims to outdo the Internet search leader in size, but faces an uphill battle changing Web surfing habits.

Cuil Inc (pronounced "cool") is offering a new search service at that the company claims can… Continue

Added by Bob Lanham on July 28, 2008 at 7:30pm — No Comments

AdAgencyOnline.Net Evaluates Strategic Partners For Automotive Advertising Vendors

The automotive advertising industry is driving automotive advertising messages onto the Internet Super Highway and automotive advertising vendors have followed them there from all over the World Wide Web. AdAgencyOnline.Net is a FREE automotive advertising resource/networking portal recognized by the automotive advertising industry as “The One Stop Site For All Of Your Automotive Advertising Needs.” The online networking community has created… Continue

Added by Philip Zelinger on July 28, 2008 at 11:46am — No Comments

AdAgencyOnline.Net Promotes Automotive Advertising On Blog Talk Radio

Automotive advertising agencies usually keep their “trade secrets” close to the vest but Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the FREE automotive advertising resource/networking portal – - has a different philosophy. AdAgencyOnline.Net features a number of FREE automotive advertising resources to site visitors including a blog talk radio station,… Continue

Added by Philip Zelinger on July 25, 2008 at 11:24am — No Comments

AdAgencyOnline.Net Supports Automotive Advertising “Mobile Ready” Initiative

Automotive advertising agencies that have accepted the mobile channel as the next generation of digital marketing already know that Gumiyo provides the leading platform for text message based automotive advertising capable of delivering a targeted message directly to a cell phone or PDA. Automotive advertising agencies looking for cutting edge automotive advertising technologies and applications already recognize AdAgencyOnline.Net as “The One… Continue

Added by Philip Zelinger on July 24, 2008 at 10:58am — No Comments

AdAgencyOnline.Net Considers Automotive Advertising Applications - SiSTer Technologies & DealMaker.Com

AdAgencyOnline.Net announced today that they are in final negotiations with several automotive advertising applications to represent them as “preferred vendors” on their FREE automotive advertising resource portal. Based on recent open interviews that ran on the blog talk radio station featured on the automotive advertising networking site – WAAOL, All Automotive Advertising News All The… Continue

Added by Philip Zelinger on July 23, 2008 at 4:58pm — No Comments

Benefits of a Blog Part 2

In my last post I talked about what a Blog can do for your Dealership. I wanted to touch back and add a key point. I received a couple of phone calls and e-mails on this topic, so I thought I would go back and post it for the others that may be asking the same question.

How long should it take to keep a Blog maintained? Once you have setup your initial layout, found your niche, and know what type of content you want to have on your Blog, you should be able to knock out… Continue

Added by David Lytle on July 23, 2008 at 4:48pm — No Comments

AdAgencyOnline.Net - Automotive Advertising “Dealer Spotlight” Features Gaudin Ford

Automotive advertising agencies regularly tune into blog talk radio station – WAAOL, All Automotive Advertising News All The Time – featured on the FREE automotive advertising resource portal – – to share best practices. The “Lunch With Phil” show regularly scheduled for tomorrow, July 23rd between 12:00 Noon EST and 12:30 PM EST has been replaced with a… Continue

Added by Philip Zelinger on July 22, 2008 at 11:30am — No Comments

Ad Agency Online, L.L.C. Represents Automotive Advertising Vendors And Auto Dealers So Both Win!

Automotive advertising agencies are constantly looking for ways to leverage their auto dealer client’s automotive advertising dollars. AdAgencyOnline.Net is a FREE automotive advertising resource/networking portal that is sponsored by Ad Agency Online, L.L.C., a full service automotive advertising agency. Philip Zelinger, President of Ad Agency Online, L.L.C. and host of… Continue

Added by Philip Zelinger on July 21, 2008 at 12:49pm — No Comments

Is Frank Davis the Only GM Dealer that Complains about the Cobalt Website Program?

I have the privilege of getting invited to speak at various dealer 20 groups, conferences, seminars and other dealer focused events around the country... In fact, I am headed to an NCM 20 Group in San Diego in a couple hours. Every time I deliver presentations that focus on various aspects of Automotive Digital Marketing, if there are any dealers in the room, they invariably bring up some aspect of OEM website suppliers and the way that several car companies have designed their programs.… Continue

Added by Ralph Paglia on July 21, 2008 at 9:30am — 4 Comments

Dealers Cut Conventional Advertising Spend - Increase Their Online Advertising

Dealers cut, shift their ad spending - Internet grabs bigger share of media budget

Auto dealerships are slicing their advertising budgets to cope with depressed profits. But because new-vehicle sales have plummeted so abruptly this year, the cost of advertising per new car or truck sold — a standard metric of auto retailing — has increased to a record level.

Some dealers say they need to advertise as much, if not more, in a down market to generate showroom traffic. Others… Continue

Added by Ralph Paglia on July 21, 2008 at 7:21am — No Comments

Changes Made to the ADM Professional Community Profile Setup Resulting From Email Harvesting and Spamming Issues

I have been observing much of the discussions around an email harvesting and spamming issue that involved the ADM Professional Community across several blogs and wanted to provide an update. After I read the following comment; “(this network publicly displays the email address of its members, whether they’ve consented to it or not - something that is against the tenets of DrivingSales)” in a post, I carefully considered the profile set up at… Continue

Added by Ralph Paglia on July 20, 2008 at 11:22pm — No Comments

AdAgencyOnline.Net Links DealMaker.Com To Automotive Advertising For Online Transactions

What do technology, the Internet, online transactions and DealMaker.Com have to do with automotive advertising? Everything, according to Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the FREE automotive advertising resource/networking portal – Automotive advertising agencies that tuned into the blog talk radio show,… Continue

Added by Philip Zelinger on July 18, 2008 at 7:52am — 1 Comment

The Customer is Always Tight

There is a sense of entitlement that customers have today that hasn’t always been evident. Marshall Field, the American department store owner coined the phrase, “Right or wrong, the Customer is always right“. I opine whether he took into consideration the type of customers who are price conscious, yet expect the deepest appreciation for their having done business with us.

I don’t blame these customers. I earned the money I make, and I want to keep as much of it as possible. Even if… Continue

Added by Paul N. Long on July 18, 2008 at 6:24am — No Comments

AdAgencyOnline.Net’s Automotive Advertising Portal Reviews DealMaker.Com’s Online Transaction Application

Automotive advertising agencies have been forced to re-invent their roles in today’s troubled economy. An automotive advertising agency used to focus exclusively on the message and the media with little participation in the sales process in their auto dealer clients real or virtual showrooms. Given today’s need to improve the R.O.I. on their automotive advertising dollars auto dealers are demanding much more from their full service automotive advertising agencies.

Philip… Continue

Added by Philip Zelinger on July 17, 2008 at 4:39pm — 4 Comments

The Purpose and Benefits of a BLOG

This is something all of you can do, that is free, no very time consuming at all, and will do nothing but benefit your Dealership. Several months ago I researched what BLOG'S were and what they really do for you. I noticed that many businesses were doing them and found out that the largest benefit was in S.E.O. for your Dealer Website. Google, with it's all search format, will rank someone higher that has more information on a particular… Continue

Added by David Lytle on July 17, 2008 at 9:55am — No Comments

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