Automotive Digital Marketing

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All ADM Member Blog Posts (13,210)

Automotive Avenues Social Marketing and Reputation Management Strategy

There are many dealers out there who have already deployed an incredible number of different ways to use various social networks and media, UGC and Web 2.0 sites to either promote their business or "brand" their dealership, and in some cases simply get a better handle on customer relationship management... I work with… Continue

Added by Ralph Paglia on September 7, 2009 at 2:00pm — 1 Comment

Optimizing Dealer Websites - Content Design and Placement for New and Redesigned Sites (Part 1 of 2)

OK, so you convinced the Dealer or GM to invest in a new dealership website as the main featured site for the dealership... Or, you are due for a new site design (redesign) from your current supplier. Either way, providing high quality and unique content within a dealership website is the key to success with automotive… Continue

Added by Ralph Paglia on September 6, 2009 at 1:00am — 10 Comments

Optimizing Dealer Websites - Content Design and Placement for New and Redesigned Sites (Part 2 of 2)

This is the second half of the article titled:

"Optimizing Dealer Websites - Content Design and Placement for New and Redesigned Sites"



5. Get Cozy With and Show Your Web Page Header Tags Some Love



OK, now that you are writing the Encyclopeadia of Brittani ca of car buying so that… Continue

Added by Ralph Paglia on September 5, 2009 at 10:30pm — 1 Comment

Consumers holding off on car purchases... big opportunity?

I came across this feed from Consumer Reports about consumers holding off on car purchases. What I found very interesting in the article is the top 4 reasons that consumers are giving for holding off. You can almost hear a consumers' response:" I don't know man, my car's in pretty good shape, not to mention, prices for cars today are way too high and there aren't any incentives that would motivate me..." What? That seems to be in contrast with the recent activity and consumer response to… Continue

Added by Ron Morrison on September 4, 2009 at 9:36am — No Comments

ONLINE COMMUNITY BUILDING - EXPERT INTERVIEW: AARON STROUT of POWERED

ONLINE COMMUNITY EXPERT INTERVIEW: AARON STROUT, POWERED



Expert Interview with Aaron Strout, VP of Marketing in Austin, Texas.



Aaron has recently joined Austin, TX based, Powered as the VP of… Continue

Added by Ralph Paglia on September 3, 2009 at 8:30pm — No Comments


Influencer
Brain Food "The little things"

Good morning to all,



Today let's get the troops together and ask everyone around us to do the "little things" that make a difference. We have all seen it before, know the guy/s who are the culprits and maybe even been one of them. I am talking about the salesperson and managers who think a deal is all about the $$. The guy who has the attitude that if the customer doesn't want to pay what we are asking... BOOT them. The guy who after years in this business still thinks that the… Continue

Added by Troy A. Spring on September 3, 2009 at 12:16pm — No Comments

Big Three get image boost

Scott Burgess / The Detroit News





An overwhelming percentage of new-car buyers said they would consider a vehicle made by Detroit's Big Three, according to a survey released Wednesday by the Consumer Reports National Research Center.



The nationwide survey found that 81 percent of new-car… Continue

Added by Ron Harber on September 3, 2009 at 8:00am — No Comments


Influencer
Dealix Introduces The Quality Pledge™ with Hassle Free Lead Return™

Dealix Introduces The Quality Pledge™ with Hassle Free Lead Return™

Innovative Program Boosts Auto Dealers’ Sales and Profitability by Increasing Number of Opportunities Available Each Month



Redwood City, CA, September 2, 2009 - Dealix, the leading provider of automotive customer leads for new and used cars, today became the first automotive marketing company to back every one of its new and used car sales leads with a quality pledge. The company, a division of Cobalt, announced… Continue

Added by Celza O'Brien on September 2, 2009 at 2:03pm — No Comments

Banks Unable to Differentiate Between Profitable Auto Dealers and Auto Industry

Banks are unable to differentiate between successful car dealers and the automobile industry. treating all dealers the same, assigning high risk labels to everyone, and looking for reasons not extend floor plans and thereby penalizing the successful car dealers in order to balance out their concern about exposure. Successful dealers that depend on borrowed money to grow their inventories, their companies, and ultimately the economy, are unable access… Continue

Added by Grant Cardone on September 2, 2009 at 9:00am — 1 Comment

Ford, Subaru and Hyundai Lead First U.S. Auto Sales Gain in 2 Years

AUGUST U.S. SALES

Ford, Subaru and Hyundai lead first U.S. sales gain in 21 months




Sales reach 1.3… Continue

Added by Ralph Paglia on September 2, 2009 at 6:30am — No Comments


Influencer
Brain Food...75% vs 100%

Dealer World's President Troy Spring brings you "Brain Food" to help you motivate and stay fresh with your troops. See more posted at www.troyspring.me or www.dealerworld.biz



Your troops need to hear this one: let them argue it with you???? :)



This mornings message is about what happens when you give 100% effort, or if you give 75% effort. It is something I have been teaching for 15 years and maybe one of the most important concepts for a salesman or… Continue

Added by Troy A. Spring on September 2, 2009 at 4:06am — No Comments

9/18/09: The Day Advertising Changed Forever



I've often wondered when, or even if -- interactive advertising would have its Lemon Moment. I'm referring to the day when the classic Volkswagen ad first appeared.



If you aren't familiar with the ad, it was a fairly stark print piece. It featured the VW Beetle on a white background with the word "Lemon" written under it. The copy told the story: the particular car in… Continue

Added by Ron Harber on September 1, 2009 at 9:02am — 1 Comment

The Dealer Principle! Part 1

The problem with Dealerships is Trust. Customers have a sense of wonder and excitement in thier hearts most of the time they come to purchase an automobile from the new car dealership. Many customers dream of that new Mustang on the showroom floor. They fantasize about the roar of the engine starting and revving up by pressing the accelerator. Our customers begin to lose trust in us about the time they enter our establishments. They want to… Continue

Added by Steven Shaw on August 30, 2009 at 7:00pm — No Comments


Influencer
Cash For Clunkers - CARS Program Statistics and Color Commentary

C.A.R.S. Program Statistics as of Wednesday, August 26th, 2009



Dealer Transactions

Number Submitted: 690,114

Dollar Value: $2,877,900,000

Payments Received by Dealers to Date: Less than 1%

Cash-Flow Damage to… Continue

Added by Auto Digital Marketing on August 29, 2009 at 4:10pm — 2 Comments


Influencer
ADM Content Direct Access URL Shortcuts

Based on several requests received from members who would like to access the ADM Professional Community without being required to enter all the characters within: www.automotivedigitalmarketing.com into their browser address bar (too much typing), and the community's mission of being a resource… Continue

Added by Auto Digital Marketing on August 29, 2009 at 2:00pm — No Comments


Influencer
Clicks, Conversation and Conversions

Over the past few months social media has taken on a life of its own both in and out of the Retail Automotive Industry. It’s been incredible to watch. Like a shiny new toy I have seen the blogs fill with internet managers talking about social media, the blogs I have posted about social media have gotten 5X the attention in comments than that of others, it seems many are scrambling to involved, as they should. In Fact I recently read an article that the new Mac OS, Snow Leopard is integrated… Continue

Added by Larry Bruce on August 28, 2009 at 10:02am — 4 Comments

Online Display Advertising - Clicks are Only Part of the Picture

How Much Time People Really Spend with Ads



Clicks don’t give the full picture



Marketers are used to low click-through rates—but they also know the click isn’t the only way users engage with advertising. Other metrics are needed to measure the full range of interaction that might take… Continue

Added by Ralph Paglia on August 26, 2009 at 8:00am — 1 Comment

SEO Seminar - Everything You Need To Know About SEO

Just about every dealer out there knows that search engine optimization is vital to their site being found online. And you need your site to be in the top of the rankings to get the best leads. But are you sure you know enough of the ins and outs of SEO? Are you doing everything you can do to ensure you're at the top of the rankings for the most important keywords?



At the SEO Seminar from PTMS, you'll find out. There's a price point on the training session, but you'll not only leave… Continue

Added by Todd Swickard on August 26, 2009 at 7:30am — 1 Comment

Digital Advertising versus TV Advertising; Online Display Shows Increased Effectiveness Relative to TV Campaigns

From the eMarketer Article: Display Ad Success Beyond the Click



Direct response versus delayed response

While display ad success has… Continue

Added by Ralph Paglia on August 26, 2009 at 7:30am — No Comments

Are You And Your Dealership Ready For Social CRM? Part 2

As a recap from last week, we established the importance of starting to build Social CRM for your dealership. I feel there was some great conversation on how to get started; thanks for all the great comments! Today we are going to dive in to the steps necessary to get it off the ground. This is such an exciting time for the automotive industry and the potential for leveraging this new Social CRM can pay huge dividend for your dealership-- if you take… Continue

Added by Todd Smith on August 26, 2009 at 7:21am — 3 Comments

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