That is the question. There are a multitude of sites out there in cyberspace that will provide MSRP and even dealer invoice. And while these numbers are important to a car buyer, they still want to know "But how much will I pay?". We all know the price the customer will pay is going to fall somewhere between MSRP and invoice, but where largely depends are many factors; demand, vehicle age, time of the month, sales trend, buyer desire, and yes, the negotiation skills of both parties. Customers… Continue
Added by Joseph B Antley; JB ANTLEY on July 30, 2008 at 11:00am —
Automotive advertising agencies and auto dealers that tuned into today’s “Lunch With Phil” show on blog talk radio station – WAAOL, All Automotive Advertising News All The Time – were the first to learn that the Colliers Abood Wood-Fay “Automotive Real Estate Services Group,” (ARESG) was selected as a preferred vendor on the free automotive advertising resource/networking… Continue
Added by Philip Zelinger on July 29, 2008 at 1:51pm —
Being in the Internet Department for the past six years, I have seen just about every combination that can be done. Designated BDC Representatives that are hired in and run the show and Sales Professionals that work in shifts to cover every hour the BDC is open. Which works best? It total depends on your store. I have seen it work both ways very effectively, but this combination I am about to present.. seems to be the most effective. It is a Combination of both that works… Continue
Added by David Lytle on July 29, 2008 at 10:17am —
July 23, 2008 -- AskPatty.com, Inc., announced today that four top automotive industry women will join the automotive advisory panel of industry-expert women. The Ask Patty website at www.askpatty.com, provides a safe place for women to get advice on car purchases, maintenance and other automotive related topics online.
Women looking for tips on car… Continue
Added by Jody DeVere on July 29, 2008 at 6:44am —
Written by Amit Aggarwal of J. D. Power and Associates
I keep reading that dealer ratings/reviews are becoming important, and that dealers should encourage their customers to go online and fill them out. While I agree that consumer-generated dealer ratings may someday become an integral part of the automotive sales and service process for consumers, we’re not there yet.
People can go online to find consumer ratings/reviews on almost anything: for instance, Epinions.com has… Continue
Added by Ralph Paglia on July 28, 2008 at 7:30pm —
By Eric Auchard
Reuters - http://news.yahoo.com/s/nm/20080728/bs_nm/internet_search_dc_2
Mon Jul 28, 7:16 AM ET
MENLO PARK, California (Reuters) - A start-up led by former star Google engineers on Sunday unveiled a new Web search service that aims to outdo the Internet search leader in size, but faces an uphill battle changing Web surfing habits.
Cuil Inc (pronounced "cool") is offering a new search service at http://www.cuil.com that the company claims can… Continue
Added by Bob Lanham on July 28, 2008 at 7:30pm —
The automotive advertising industry is driving automotive advertising messages onto the Internet Super Highway and automotive advertising vendors have followed them there from all over the World Wide Web. AdAgencyOnline.Net
is a FREE automotive advertising resource/networking portal recognized by the automotive advertising industry as “The One Stop Site For All Of Your Automotive Advertising Needs.” The online networking community has created… Continue
Added by Philip Zelinger on July 28, 2008 at 11:46am —
Automotive advertising agencies usually keep their “trade secrets” close to the vest but Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the FREE automotive advertising resource/networking portal – www.adagencyonline.net - has a different philosophy. AdAgencyOnline.Net features a number of FREE automotive advertising resources to site visitors including a blog talk radio station,… Continue
Added by Philip Zelinger on July 25, 2008 at 11:24am —
Automotive advertising agencies that have accepted the mobile channel as the next generation of digital marketing already know that Gumiyo provides the leading platform for text message based automotive advertising capable of delivering a targeted message directly to a cell phone or PDA.
Automotive advertising agencies looking for cutting edge automotive advertising technologies and applications already recognize AdAgencyOnline.Net
as “The One… Continue
Added by Philip Zelinger on July 24, 2008 at 10:58am —
AdAgencyOnline.Net announced today that they are in final negotiations with several automotive advertising applications to represent them as “preferred vendors” on their FREE automotive advertising resource portal. Based on recent open interviews that ran on the blog talk radio station featured on the automotive advertising networking site – WAAOL, All Automotive Advertising News All The… Continue
Added by Philip Zelinger on July 23, 2008 at 4:58pm —
In my last post I talked about what a Blog can do for your Dealership. I wanted to touch back and add a key point. I received a couple of phone calls and e-mails on this topic, so I thought I would go back and post it for the others that may be asking the same question.
How long should it take to keep a Blog maintained?
Once you have setup your initial layout, found your niche, and know what type of content you want to have on your Blog, you should be able to knock out… Continue
Added by David Lytle on July 23, 2008 at 4:48pm —
Automotive advertising agencies regularly tune into blog talk radio station – WAAOL, All Automotive Advertising News All The Time – featured on the FREE automotive advertising resource portal – www.adagencyonline.net – to share best practices. The “Lunch With Phil” show regularly scheduled for tomorrow, July 23rd between 12:00 Noon EST and 12:30 PM EST has been replaced with a… Continue
Added by Philip Zelinger on July 22, 2008 at 11:30am —
Automotive advertising agencies are constantly looking for ways to leverage their auto dealer client’s automotive advertising dollars. AdAgencyOnline.Net is a FREE automotive advertising resource/networking portal that is sponsored by Ad Agency Online, L.L.C., a full service automotive advertising agency.
Philip Zelinger, President of Ad Agency Online, L.L.C. and host of… Continue
Added by Philip Zelinger on July 21, 2008 at 12:49pm —
I have the privilege of getting invited to speak at various dealer 20 groups, conferences, seminars and other dealer focused events around the country... In fact, I am headed to an NCM 20 Group in San Diego in a couple hours. Every time I deliver presentations that focus on various aspects of Automotive Digital Marketing, if there are any dealers in the room, they invariably bring up some aspect of OEM website suppliers and the way that several car companies have designed their programs.… Continue
Added by Ralph Paglia on July 21, 2008 at 9:30am —
Dealers cut, shift their ad spending - Internet grabs bigger share of media budget
Auto dealerships are slicing their advertising budgets to cope with depressed profits. But because new-vehicle sales have plummeted so abruptly this year, the cost of advertising per new car or truck sold — a standard metric of auto retailing — has increased to a record level.
Some dealers say they need to advertise as much, if not more, in a down market to generate showroom traffic. Others… Continue
Added by Ralph Paglia on July 21, 2008 at 7:21am —
I have been observing much of the discussions around an email harvesting and spamming issue that involved the ADM Professional Community across several blogs and wanted to provide an update. After I read the following comment; “(this network publicly displays the email address of its members, whether they’ve consented to it or not - something that is against the tenets of DrivingSales)”
in a DrivingSales.com post, I carefully considered the profile set up at… Continue
Added by Ralph Paglia on July 20, 2008 at 11:22pm —
What do technology, the Internet, online transactions and DealMaker.Com have to do with automotive advertising? Everything, according to Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the FREE automotive advertising resource/networking portal – www.adagencyonline.net.
Automotive advertising agencies that tuned into the blog talk radio show,… Continue
Added by Philip Zelinger on July 18, 2008 at 7:52am —
There is a sense of entitlement that customers have today that hasn’t always been evident. Marshall Field, the American department store owner coined the phrase, “Right or wrong, the Customer is always right“. I opine whether he took into consideration the type of customers who are price conscious, yet expect the deepest appreciation for their having done business with us.
I don’t blame these customers. I earned the money I make, and I want to keep as much of it as possible. Even if… Continue
Added by Paul N. Long on July 18, 2008 at 6:24am —
Automotive advertising agencies have been forced to re-invent their roles in today’s troubled economy. An automotive advertising agency used to focus exclusively on the message and the media with little participation in the sales process in their auto dealer clients real or virtual showrooms.
Given today’s need to improve the R.O.I. on their automotive advertising dollars auto dealers are demanding much more from their full service automotive advertising agencies.
Added by Philip Zelinger on July 17, 2008 at 4:39pm —
This is something all of you can do, that is free, no very time consuming at all, and will do nothing but benefit your Dealership. Several months ago I researched what BLOG'S were and what they really do for you. I noticed that many businesses were doing them and found out that the largest benefit was in S.E.O. for your Dealer Website. Google, with it's all search format, will rank someone higher that has more information on a particular… Continue
Added by David Lytle on July 17, 2008 at 9:55am —