June 9, 2009
- The House, on a vote of 298 to 119, approved the Cash for Clunkers bill
(H.R. 2751). With this vote, the Cash for Clunkers Bill has cleared one major hurdle.
This is another reminder that car dealers should be preparing press releases and marketing strategies for when the bill is signed into law. Snooze you… Continue
Added by Brian Pasch on June 9, 2009 at 9:00pm —
American International Automobile Dealers Association and Auto Dealer Traffic are presenting a special webinar to learn real world best practices that can immediately impact your business on Tuesday, June 16, 2009 - 2:00PM EDT.
Moderators will be: Todd Swickard (CEO & Founder) and Tanesha Bennett (Director of Sales) for Auto Dealer Traffic
Why this webinar? Many auto dealers are having to make drastic cuts in their advertising budgets. The most cost effective… Continue
Added by Todd Swickard on June 9, 2009 at 1:22pm —
In today's economy, there is not much interest in "what-if" marketing. If a marketing idea is not "a sure thing", allocating resources can be very difficult. I get that completely, but I think that ADM members who allocate a little time and preparation for the Cash for Clunkers bill could be rewarded. First responders will have an advantage
Added by Brian Pasch on June 7, 2009 at 7:30am —
So you have created an Automotive Microsite. What are your next steps?
All websites that you own should have a sitemap and if the site is a blog, it should have a self-generating RSS feed like WordPress and Blogger create.
That said, I also suggest that you setup the best free measurement and diagnostic tools that will help you fine tune your… Continue
Added by Brian Pasch on June 6, 2009 at 9:00am —
Say Yes to Life
by Grant Cardone
This past week I was reminded of one of the most important lessons in all of life; in order to live life you have to say yes to life!
In a period of just under 30 hours I participated in the natural childbirth of my first child, Sabrina and then flew to my mother’s home in Louisiana to assist my brother and sisters in moving my mother from the hospital where she had been diagnosed terminal, brought her home, where we sat by her side… Continue
Added by Grant Cardone on June 4, 2009 at 9:57pm —
ADP / BZ Results and I parted ways this past Monday... I'm truly sorry it did not work out.
I've said it out loud, now I'm going to put it in print... If I knew the end result before I started with ADP / BZ Results I still would have signed up for the "wild ride" (extreme experience)...
To relate to the reader what I mean... Imagine having the opportunity to take your hobby (digital imaging / video editing / marketing) and make it a career, Digital Marketing / Advertising… Continue
Added by David T. Gould on June 4, 2009 at 7:52pm —
Despite the changes in search, technology, and online marketing techniques, some of the old school tactics of a couple years ago still hold plenty of value when it comes to today's automotive SEO
and have the potential to help make your website a success. The site map is one of those tried and true tools that have remained a crucial element for any website, even despite rapid changes in design, development, and… Continue
Added by David on June 4, 2009 at 1:16pm —
AdAgencyOnline.Net is an automotive advertising resource / networking portal designed to share best practices with their online following of automotive advertising agencies, production partners and select auto industry vendors that share their stated vision to "blur the line between the real and the virtual world."
AutoIndustryInsights.Com has a similar focus however they have extended their audience and… Continue
Added by Philip Zelinger on June 4, 2009 at 10:49am —
These OEM's claim to save money by closing stores. I wonder how much they will really save by closing sales and customer service centers? It seems what consumers really want are better products and customer service.
Added by jon nigbor on June 4, 2009 at 10:31am —
As I watched the Senate hearings today on CSPAN my blood boiled. When asked about the money they would save by cutting their dealer count these guys, Henderson and Press, engaged in some serious obfuscation. They asserted that by swapping an "under performing" dealer for a "performing dealer" they would pick up the gross profit of the additional sales of the new "performing" dealer. These calculations of the difference between what they got and what they felt they were entitled to makes up the… Continue
Added by David Ruggles on June 4, 2009 at 10:02am —
What is your current online conversion rate for each of your top markets? This is a simple question that I ask many decision makers each day and most, 99%, cannot answer the question. The conversion rate is the number of leads you convert into sales from each online campaign channel.
Sometimes the conversation with the decision maker may turn toward a statement like, “I can get back to you on that number after I check with my team. “ This is not ideal because the conversion rate tells us… Continue
Added by Andres (Andrew) Bustillos on June 4, 2009 at 9:40am —
How to break up with Autotrader in three easy steps...
Three Steps to Dumping Autotrader
1) drop to the lowest Autotrader program; be sure your dealer merch page is full and fresh, and that all of your vehicles are accurately commented and appropriately priced
2) set up your classifieds posting with smartpillars, set up database farming through polk and imn or outsell, and be sure your feed is going to every free site and all your calls are… Continue
Added by Drew Davies on June 3, 2009 at 9:10pm —
LOS ANGELES, CA, June 1, 2009
– The hottest name in racing games and the world’s most progressive maker of sporty luxury cars announced they have forged a partnership centering on the highly-anticipated debuts of the 2010 Audi R8 5.2 FSI quattro and Xbox 360’s “Forza Motorsport 3”
later this year.
The announcement came today as part of the Xbox 360 keynote… Continue
Added by Jay Huffschmidt on June 3, 2009 at 7:55pm —
I am looking for some feedback on Video Walk Arrounds. Is anyone having any success with it and if so, what software are you using? It seems as if it would be a great tool but I am wondering if the results are worth the effort it would require to produce. Any comments or suggestions would be appreciated.
Added by Jack Higginbotham on June 3, 2009 at 6:26pm —
Repeat visitors on a website, simply defined, are visitors who have been there before. They are like a solid investment into your online business, with constant returns.
Five years ago, when we started our Live Chat Service, it was a concept so new to web visitors that each visitor had a unique reaction. Some visitors would think of our Live Chat Operators as 'automated bots', while some as 'advertisements'! But the best visitors were those with whom we were able to form a lasting… Continue
Added by Maria Espinoza on June 3, 2009 at 2:00pm —
Have you visited Bing
yet? This is Microsoft's new search technology and I just started testing today. One of my targeted search phrases for my SEO consulting business is "automotive seo
This is not a highly searched phrase but it does describe one of the services the Pasch Consulting Group offers car dealers. So, I tested this phrase and a few other focused searches like: car dealer seo, auto dealer seo and… Continue
Added by Brian Pasch on June 2, 2009 at 6:00pm —
Flint, MI… 6-01-09
When Dinah Shore sang “See the USA in a Chevrolet”, GM was rolling solidly on all four wheels; over 600,000 were employed globally, and they had a fat 51% market share. Now, GM stock is the price of a newspaper and soon to go away, market share is 21%, and when things shake down, only about 40, 000 people will be GM employees world-wide. Being in the broken heart of the GM bankruptcy this week and being surrounded by a very somber state of Michigan is very tough to take.… Continue
Added by Jim Vogel on June 2, 2009 at 4:27am —
I would be very interested to hear from dealers IF you post your inventory online to Craigslist (and other free listings) and what kind of results you are having? How are you doing it (a software tool, or using a service). Also, If you DON'T post your inventory to the free listings, why not?
Added by Mark Boyd on June 1, 2009 at 9:19pm —
Much has been written and spoken by the administration and in the media about the bankrupt Chrysler and GM Dealers lack of “throughput” as if it is a big drag on Manufacturer viability. This is used to justify the rejection of “deficient” and “extraneous” Dealers. It was pointed out in the Wall Street Journal recently that Toyota Dealers average 1613 new units per year while Chevrolet averages 643 and Dodge 408. The piece used the word “disastrous” to describe Buick Dealers’ 102 unit per year… Continue
Added by David Ruggles on June 1, 2009 at 5:57pm —
Somewhere, over time, the thing in the middle of you and a buck (customer, client, deal, contract) was swept away even though that is was business is all about. It seems like the easy ride, free equity, huge perks and general "asleep at the wheel" mentality gave way to a gaping hole the size of a small planet. And guess who allowed it to happen? We did.
You can give excuse after excuse, allow yourself all of the credit in the world, but at the end of the day are you going to make it… Continue
Added by Gary May on June 1, 2009 at 2:13pm —