No slowdown online
... After consistently leading the US in advertising spending, the automotive sector has dropped into the number two spot behind retail. Ad spending in the sector is going in reverse—except on the Internet.
According to figures published in the new eMarketer report, Automotive Marketing Online:… Continue
Added by Ralph Paglia on June 12, 2008 at 1:00am —
SmartWomenBuyCars.Com President, Ron Frederick, selected AdAgencyOnline.Net to lead the charge in directing automotive advertising to target women car shoppers online.
Philip Zelinger, President of Ad Agency Online, L.L.C.
accepted the account as the automotive advertising agency for SmartWomenBuyCars.Com along with the challenge to help them educate auto dealers to understand and accept the role… Continue
Added by Philip Zelinger on June 11, 2008 at 9:37pm —
Philip Zelinger, President of Ad Agency Online, L.L.C. advised his affiliated automotive advertising agencies to supplement their conventional and online automotive advertising plans with third party auto industry consumer social networking sites.
His message was delivered today on his FREE automotive advertising resource portal – www.adagencyonline.net - during his “Lunch With Phil” show on the site’s blog talk radio station,… Continue
Added by Philip Zelinger on June 11, 2008 at 3:48pm —
AdAgencyOnline.Net is a FREE automotive advertising resource portal with a blog talk radio station, WAAOL - All Autom otive Advertising News All Of The Time.”
Philip Zelinger, President of Ad Agency Online, L.L.C. - the full service automotive advertising agency that sponsors the automotive advertising networking site – hosts the shows. One of the regularly scheduled shows, “Lunch With… Continue
Added by Philip Zelinger on June 10, 2008 at 12:51pm —
Automotive advertising agencies and automotive advertising consultants have taken automotive advertising to consumers where they are – on the internet!
Automotive advertising messages targeted to women, by definition, have to go online so automotive advertising agencies have followed them there when crafting their creative and selected media to develop their automotive advertising messages specifically to address women issues.…
Added by Philip Zelinger on June 9, 2008 at 10:31am —
I recently joined a new social networking site geared to dealership employees.
They are bringing online social networking for the car business to the next level and have a contest going for the best spiff idea submitted.
Here is one I submitted. http://tinyurl.com/5fj39h
Please register and give me your… Continue
Added by Paul Rushing on June 8, 2008 at 9:30pm —
The Automotive Digital Marketing (ADM)
Professional Community website serves Car Dealers and their management teams, Internet Sales Managers, BDC Managers, Marketing Managers, OEM Interactive Media and eBusiness Managers, Automotive Advertising Practitioners, Web Site Managers, Developers and Designers, Automotive CRM, Lead Management and Information Technology Suppliers as an online exchange for strategy, tactics, best practices, files,… Continue
Added by Ralph Paglia on June 8, 2008 at 2:00pm —
Ford and Lincoln Mercury Digital Advertising Program
The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announced the Ford and Lincoln Mercury Digital Advertising… Continue
Added by Ralph Paglia on June 6, 2008 at 10:30am —
Editor's Note: Dealers and Internet Sales Managers should read this article to get a greater impact from streaming online video. Dealers can get more ROI on production costs and time by incorporating their video assets across multiple marketing channels. Brian Epro, who is IMN's automotive services group
director writes about how dealers can make better use of video assets:
It's a fact: Streaming video is the hot new trend for… Continue
Added by Ralph Paglia on June 6, 2008 at 4:00am —
I cannot believe that out of over 800 members none of you are interested in advertising for FREE on OneShopAuto.com
Here is my last forum post.
I have been in the process of a major face-lift to one of my many sites. OneShopAuto.com is fast on its way of becoming a well known place to go to get new and used car information! The site is already getting on average 282 visits a day without any advertising dollars being… Continue
Added by Alvin Newton on June 5, 2008 at 12:00pm —
Added by Joseph B Antley; JB ANTLEY on June 2, 2008 at 11:08am —
Join us for this fast-paced workshop to learn what you need to know to start selling to them TODAY! On OUR Web site...On YOUR Web site...On YOUR LOT.
Added by Ralph Paglia on June 1, 2008 at 6:30pm —
DETROIT - Auto marketing veteran Steve Wilhite has joined interactive publisher rep firm Jumpstart Automotive Media in San Francisco as president.
Wilhite, who most recently served as COO of Hyundai after stints at Volkswagen and Nissan, will direct all marketing, sales and product development in the newly created position at Jumpstart. He will report to Jumpstart's CEO Mitch Lowe. Wilhite also has joined the company's board of directors.
"The digital space is… Continue
Added by Ralph Paglia on May 29, 2008 at 6:30am —
Car dealers really turn Ashley Marshall off – and away. Ashley Marshall did almost all of her purchase of a new Subaru on the Subaru of Dallas transaction site. Software developed by Ai-Dealer of Dayton, Ohio, is allowing consumers to get a firm price on a vehicle, do a trade-in and… Continue
Added by Ralph Paglia on May 25, 2008 at 10:30pm —
The Synergy Sessions was a great time, but it was more than that. There was so much useful information it could have been 3 or 4 days but I think at 2 days it was a little packed because of all the great speakers they had.
I think the expertise of these speakers and the ideas I was able to bring back to my dealership will help me make a real positive impact on my deparment in a very short time.
It was also very nice to meet many other professionals and get their first hand… Continue
Added by Eric Painter on May 23, 2008 at 12:41pm —
Strong growth, good prospects... For the full year 2007, online ad revenues
totaled $21.2 billion, according to the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) "2007 Internet Advertising Revenue Report." That was 26% higher than 2006, which was itself a record year.
The IAB and PwC said that Q4 2007 Internet advertising revenues reached $5.9 billion, the highest ever for a… Continue
Added by Ralph Paglia on May 23, 2008 at 12:30pm —
If you guessed online video, you were wrong. If you guessed "enhanced," or interactive TV, you're also wrong. If you guessed video games, or even mobile video, you were also out of the money. But if you were astute enough to look at the name of this new MediaPost publication, the Digital Outsider
, you most likely guessed correctly. Yeah, it's out-of-home.
It's not surprising that outdoor doesn't come top of mind… Continue
Added by Ralph Paglia on May 23, 2008 at 12:00pm —
SEO Question : Are keywords in URL and domain names important? And how does it differ across various search engines? Although this would seem to be a very basic question, I’ve been asked this many times by automotive digital marketing
proessionals. For years, this question has also been frequently asked in many forums and blogs; whether keywords in URL and domain names are important and how each search engine treats such domain… Continue
Added by Ralph Paglia on May 23, 2008 at 7:30am —
“Whether your Internet Sales are down or you are looking to start building an Internet Department, Jay Austin has the knowledge and experience to turn your business around. I have had the privilege of working with Jay on a couple occasions and this guy gets it. He will not only provide you with proven tips on merchandising your inventory online but also teach you how to effectively manage your internet leads which will, in turn, increase vehicle turnover and revenue. If you are serious about… Continue
Added by Jay Austin on May 22, 2008 at 9:58am —
CAPTIVA ISLAND, Fla.--Intuit, Cars.com and Lincoln Educational Services are companies in different verticals, with divergent target audiences and customer acquisition models. Yet each one has used analytics and consumer insights gleaned from search to solve a unique marketing dilemma. Executives from iCrossing and SendTec, among others, shared their case studies on search "in the wild" with Search Insider Summit attendees on Tuesday.…
Added by Ralph Paglia on May 21, 2008 at 2:30pm —