Automotive Digital Marketing ProCom

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All ADM Member Blog Posts (12,101)

The Auto Industry Is Revving Up Online Advertising Despite Economic Concerns!

No slowdown online... After consistently leading the US in advertising spending, the automotive sector has dropped into the number two spot behind retail. Ad spending in the sector is going in reverse—except on the Internet.



According to figures published in the new eMarketer report, Automotive Marketing Online:… Continue

Added by Ralph Paglia on June 12, 2008 at 1:00am — No Comments


Influencer
SmartWomenBuyCars.Com Directs Automotive Adertising To Women With AdAgencyOnline.Net

SmartWomenBuyCars.Com President, Ron Frederick, selected AdAgencyOnline.Net to lead the charge in directing automotive advertising to target women car shoppers online. Philip Zelinger, President of Ad Agency Online, L.L.C. accepted the account as the automotive advertising agency for SmartWomenBuyCars.Com along with the challenge to help them educate auto dealers to understand and accept the role… Continue

Added by Philip Zelinger on June 11, 2008 at 9:37pm — No Comments


Influencer
AdAgencyOnline.Net Uses Social Networking Sites For Automotive Advertising

Philip Zelinger, President of Ad Agency Online, L.L.C. advised his affiliated automotive advertising agencies to supplement their conventional and online automotive advertising plans with third party auto industry consumer social networking sites. His message was delivered today on his FREE automotive advertising resource portal – www.adagencyonline.net - during his “Lunch With Phil” show on the site’s blog talk radio station,… Continue

Added by Philip Zelinger on June 11, 2008 at 3:48pm — No Comments


Influencer
AdAgencyOnline.Net Host, Philip Zelinger, Addressed Automotive Advertising Agencies On Blog Talk Radio

AdAgencyOnline.Net is a FREE automotive advertising resource portal with a blog talk radio station, WAAOL - All Autom otive Advertising News All Of The Time.” Philip Zelinger, President of Ad Agency Online, L.L.C. - the full service automotive advertising agency that sponsors the automotive advertising networking site – hosts the shows. One of the regularly scheduled shows, “Lunch With… Continue

Added by Philip Zelinger on June 10, 2008 at 12:51pm — No Comments


Influencer
AdAgencyOnline.Net Links SmartWomenBuyCars.Com To Automotive Advertising On Blog Talk Radio

Automotive advertising agencies and automotive advertising consultants have taken automotive advertising to consumers where they are – on the internet! Automotive advertising messages targeted to women, by definition, have to go online so automotive advertising agencies have followed them there when crafting their creative and selected media to develop their automotive advertising messages specifically to address women issues.…



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Added by Philip Zelinger on June 9, 2008 at 10:31am — No Comments


Influencer
Sales Spiffs - Tell me what you think of this one.

I recently joined a new social networking site geared to dealership employees.







They are bringing online social networking for the car business to the next level and have a contest going for the best spiff idea submitted.



Here is one I submitted. http://tinyurl.com/5fj39h Please register and give me your… Continue

Added by Paul Rushing on June 8, 2008 at 9:30pm — No Comments

About the Automotive Digital Marketing Professional Community...

The Automotive Digital Marketing (ADM) Professional Community website serves Car Dealers and their management teams, Internet Sales Managers, BDC Managers, Marketing Managers, OEM Interactive Media and eBusiness Managers, Automotive Advertising Practitioners, Web Site Managers, Developers and Designers, Automotive CRM, Lead Management and Information Technology Suppliers as an online exchange for strategy, tactics, best practices, files,… Continue

Added by Ralph Paglia on June 8, 2008 at 2:00pm — No Comments

Ford Lincoln Mercury National eBusiness Weekly Announces Digital Advertising Program for Dealers

Ford and Lincoln Mercury Digital Advertising Program

Background:



The recently launched Tier 3 Co-Op program includes Digital as an eligible component for reimbursement. In an effort to provide your dealerships the best Digital Advertising solutions currently available, we are pleased to announced the Ford and Lincoln Mercury Digital Advertising… Continue

Added by Ralph Paglia on June 6, 2008 at 10:30am — No Comments

Looking at Automotive Marketing Using Online Video as a Drive-Thru Lesson

Editor's Note: Dealers and Internet Sales Managers should read this article to get a greater impact from streaming online video. Dealers can get more ROI on production costs and time by incorporating their video assets across multiple marketing channels. Brian Epro, who is IMN's automotive services group director writes about how dealers can make better use of video assets:



It's a fact: Streaming video is the hot new trend for… Continue

Added by Ralph Paglia on June 6, 2008 at 4:00am — No Comments

FREE ADVERTISING OPPORTUNITY!!!!!!

I cannot believe that out of over 800 members none of you are interested in advertising for FREE on OneShopAuto.com website.



Here is my last forum post.



I have been in the process of a major face-lift to one of my many sites. OneShopAuto.com is fast on its way of becoming a well known place to go to get new and used car information! The site is already getting on average 282 visits a day without any advertising dollars being… Continue

Added by Alvin Newton on June 5, 2008 at 12:00pm — No Comments


Influencer
My Blog to my blog!

http://rednumbat.blogspot.com/

Added by Joseph B Antley; JB ANTLEY on June 2, 2008 at 11:08am — 1 Comment

Kelley Blue Book eNetwork Brunch in Dallas, TX on June 12, 2008

Kelley Blue Book eNetwork Brunch

Join us for this fast-paced workshop to learn what you need to know to start selling to them TODAY! On OUR Web site...On YOUR Web site...On YOUR LOT.

You will…

Continue

Added by Ralph Paglia on June 1, 2008 at 6:30pm — No Comments

Steve Wilhite Goes Online at Jumpstart Automotive Media

DETROIT - Auto marketing veteran Steve Wilhite has joined interactive publisher rep firm Jumpstart Automotive Media in San Francisco as president.



Wilhite, who most recently served as COO of Hyundai after stints at Volkswagen and Nissan, will direct all marketing, sales and product development in the newly created position at Jumpstart. He will report to Jumpstart's CEO Mitch Lowe. Wilhite also has joined the company's board of directors.



"The digital space is… Continue

Added by Ralph Paglia on May 29, 2008 at 6:30am — No Comments

New Car Dealers Move Toward Online Transactions - Transactional Dealer Websites



Car dealers really turn Ashley Marshall off – and away. Ashley Marshall did almost all of her purchase of a new Subaru on the Subaru of Dallas transaction site. Software developed by Ai-Dealer of Dayton, Ohio, is allowing consumers to get a firm price on a vehicle, do a trade-in and… Continue

Added by Ralph Paglia on May 25, 2008 at 10:30pm — 3 Comments

Snyergy Sessions in New Orleans

The Synergy Sessions was a great time, but it was more than that. There was so much useful information it could have been 3 or 4 days but I think at 2 days it was a little packed because of all the great speakers they had.



I think the expertise of these speakers and the ideas I was able to bring back to my dealership will help me make a real positive impact on my deparment in a very short time.



It was also very nice to meet many other professionals and get their first hand… Continue

Added by Eric Painter on May 23, 2008 at 12:41pm — No Comments

Online Ad Spending Holding Strong Despite Economic Pressures

Strong growth, good prospects... For the full year 2007, online ad revenues totaled $21.2 billion, according to the Interactive Advertising Bureau (IAB)/PricewaterhouseCoopers (PwC) "2007 Internet Advertising Revenue Report." That was 26% higher than 2006, which was itself a record year.



The IAB and PwC said that Q4 2007 Internet advertising revenues reached $5.9 billion, the highest ever for a… Continue

Added by Ralph Paglia on May 23, 2008 at 12:30pm — No Comments

Here's a trick question: What's the biggest and one of the fastest-growing digital video advertising platforms?

If you guessed online video, you were wrong. If you guessed "enhanced," or interactive TV, you're also wrong. If you guessed video games, or even mobile video, you were also out of the money. But if you were astute enough to look at the name of this new MediaPost publication, the Digital Outsider, you most likely guessed correctly. Yeah, it's out-of-home.



It's not surprising that outdoor doesn't come top of mind… Continue

Added by Ralph Paglia on May 23, 2008 at 12:00pm — No Comments

Does Having Automotive Keywords in Your URL's Give You a Search Engine Advantage?

SEO Question : Are keywords in URL and domain names important? And how does it differ across various search engines? Although this would seem to be a very basic question, I’ve been asked this many times by automotive digital marketing proessionals. For years, this question has also been frequently asked in many forums and blogs; whether keywords in URL and domain names are important and how each search engine treats such domain… Continue

Added by Ralph Paglia on May 23, 2008 at 7:30am — 4 Comments


Influencer
What the Insiders Are Saying about A.I.M.C. ,LLC

“Whether your Internet Sales are down or you are looking to start building an Internet Department, Jay Austin has the knowledge and experience to turn your business around. I have had the privilege of working with Jay on a couple occasions and this guy gets it. He will not only provide you with proven tips on merchandising your inventory online but also teach you how to effectively manage your internet leads which will, in turn, increase vehicle turnover and revenue. If you are serious about… Continue

Added by Jay Austin on May 22, 2008 at 9:58am — 1 Comment

Automotive Brands Lift The Hood On Their Search-Influenced Strategies

CAPTIVA ISLAND, Fla.--Intuit, Cars.com and Lincoln Educational Services are companies in different verticals, with divergent target audiences and customer acquisition models. Yet each one has used analytics and consumer insights gleaned from search to solve a unique marketing dilemma. Executives from iCrossing and SendTec, among others, shared their case studies on search "in the wild" with Search Insider Summit attendees on Tuesday.…



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Added by Ralph Paglia on May 21, 2008 at 2:30pm — No Comments

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