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All ADM Member Blog Posts (13,094)

Twitter Allstar Follower Metrics - Twitter Power Users Solidify Their Dominance!

Twitter Power Users Solidify Dominance - Popularity feeds itself



The population of US Twitter users will grow 200% in 2009, according to eMarketer estimates, with growth slowing to a still-impressive 44.4% in 2010. But… Continue

Added by Ralph Paglia on September 20, 2009 at 2:30am — No Comments

The Pasch Halloween Bash

Everyone who is heading out to the 7th Digital Dealer Conference in Nashville should make sure they are flying into town on Saturday afternoon. We have to kick off the conference with a great Halloween Party...time to dress up and play!



You will not want to miss the Pasch Halloween Bash which will be held just three blocks away from the Renaissance Hotel at the famous… Continue

Added by Brian Pasch on September 18, 2009 at 12:21pm — 4 Comments

Online Banner Ads may never be the same...

Check out Google's latest announcement regarding banner ads. Prior to this announcement Google (through AdSense and AdWords) had a market, a very large one I might add for targeted text based ads. Now they provide a market to do the same for Banner and Display ad placement. This means great new opportunities for advertisers (dealers) and publishers/content providers.



Read it and tell me what you think. Or tweet me what you think… Continue

Added by Ron Morrison on September 18, 2009 at 12:14am — 3 Comments

Online Advertising Measurement - What Your Lead Management System Will Not Tell You!

Online Measurement - What Your Lead Management System Will Not Tell You



While Online Advertising Offers Greater Accountability than any other Media,… Continue

Added by Ralph Paglia on September 17, 2009 at 7:30pm — No Comments

7th Digital Dealer Conference and Exposition in Nashville - November 1 through 3, 2009

Ralph Paglia is presenting at the 7th Digital Dealer Conference in Nashville, TN during the morning General Session on Tuesday November 3, 2009. Check out Ralph's presentation details at:… Continue

Added by Ralph Paglia on September 16, 2009 at 10:00pm — No Comments

Teddy Nissan Adds Stan Sher to Internet Team

stan-sher-teddy-nissan

A new Bronx Nissan dealership opened on the former location of Cox Nissan which was closed for a number months prior to Teddy Nissan acquiring the property.

The Teddy Nissan team are bringing a fresh…

Continue

Added by Brian Pasch on September 16, 2009 at 3:30pm — 2 Comments

AdAgencyOnline.Net Discusses Urgent Online Trends With Automotive Advertising Agencies

Consolidations in the auto industry have created a new urgency for automotive advertising agencies to shift automotive advertising online. The rise of the Internet isn’t new news as 92% of car shoppers are said to be cruising the Internet Super Highway vs. their local auto dealer row. However, the need to fill in gaps for manufacturers who have closed thousands of brick and mortar facilities throughout the United States has surfaced… Continue

Added by Philip Zelinger on September 16, 2009 at 11:01am — No Comments


Influencer
Thinking Beyond Facebook

There has been a lot of buzz on social media these days. I have made my position pretty clear, social media is a support mechanism to your dealerships message not the primary carrier of the message itself. To that end I have studied a lot with a guy by the name of Chris Brogan. I met Chris in NY a few months back read his book Trust Agents liked what it had to say so I struck up a conversation… Continue

Added by Larry Bruce on September 16, 2009 at 6:12am — 2 Comments

Web 2.0 Technology Business Benefits Study by McKinsey Consulting

Companies Worldwide that Have Benefitted* from Using Select Web 2.0 Technologies, June 2009 (% of respondents)



McKinsey's Global Survey Measures the Business Effects of Web 2.0



Video Distribution, Social and Professional Networking show biggest business benefits




There are many… Continue

Added by Ralph Paglia on September 16, 2009 at 1:00am — 2 Comments

Twitter Surpasses Estimates for Growth in the USA

US Twitter Usage Surpasses Earlier Estimates - Numbers worth tweeting about



In 2009, there will be 18 million US adults who access Twitter on any platform at least monthly. That represents a 200% increase over 2008 levels. Usage will reach 26 million US adults in 2010, a further 44.4%… Continue

Added by Ralph Paglia on September 15, 2009 at 5:30am — 3 Comments

The Dealer Principle - Part 2

The trust we build or loose in the sales transaction is then transferred to the service process. Dealerships should begin to build the service department into their sales process. Customer should be offered an opportunity to talk with the service manager and ask questions about service. The service manager should be the individual that explains the new car warranty to the customer. This will eliminate the chance of confusion and misleading statements by the sales department. If we are truly… Continue

Added by Steven Shaw on September 14, 2009 at 7:00am — No Comments


Influencer
Communication Channels, Levels of Interruption and Marketing Effectiveness

I just read this post by Chris Brogan “Communication Tools and Levels of Interruption” and I have to say it is a very interesting read. What I find even more interesting is the comments from the people who read the post. Clearly these people were looking at this from the stand point of communication of a co-worker or friend and the interruption impact these had on their daily… Continue

Added by Larry Bruce on September 12, 2009 at 7:38pm — 3 Comments


Influencer
BDC Policies, Procedures, Campaigns, & vendor Partners

Currently I am working on setting up a DBC for our dealerships. I am looking for any helpful information on any policies, procedures, campaigns, and vendors. I currently have two BDC callers for service incentives, recalls etc., but want to grow the overall department. Any help would be greatly appreciated.

Added by Greg Mills on September 12, 2009 at 11:29am — No Comments

Automotive Stimulus Plan NHTSA Headquarters - Important Notifications

Important Notifications from NHTSA Headquarters for the Federal Automotive Stimulus Plan:



Fueleconomy.gov Side-by-Side Mismatch


We continue to receive many transaction submittals using an incorrect side-by-side comparison resulting in a… Continue

Added by Ralph Paglia on September 12, 2009 at 9:00am — No Comments

Internet Sales Manager Social Network

What does an Automotive Stimulus Plan have to do with an Internet Sales Manager Social Network?



*******************************************************************************



About the… Continue

Added by Ralph Paglia on September 12, 2009 at 1:00am — 1 Comment

Internet Display Ads Boost Search Engine Marketing Results

Dealers that run effectively targeted Display Advertising campaigns across networks of popular websites boost their Search Engine Marketing performance.



Display Advertising lowers the average cost per click with dealer paid search campaigns, while increasing the volume of their organically generated… Continue

Added by Ralph Paglia on September 11, 2009 at 8:00pm — 2 Comments


Influencer
Potential Factory / Dealership Audit

Ben Plymale -- Automotive Dealership Consultant

503-672-7905 or 503-886-9100 bplymale@aol.com www.AutoAuditHelp.com



To: Any Automotive Dealership - Domestic and/or Import, anywhere USA.



I provide Automotive Dealership consulting regarding potential Factory/Dealership Audit of Sales Incentive and Service Warranty claims. My consulting services are adaptable to all Dealerships, Domestic and Import; extensive travel no problem. I also provide Dealership consulting… Continue

Added by Ben W. Plymale on September 11, 2009 at 6:44pm — No Comments

AdAgencyOnline.Net Announces Open Review of Automotive Advertising Vendors

Automotive advertising agencies follow AdAgencyOnline.Net onto the World Wide Web to listen and learn about the latest automotive advertising technologies and applications. The automotive advertising resource / networking portal hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time – that reviews cutting edge automotive… Continue

Added by Philip Zelinger on September 11, 2009 at 8:43am — No Comments

May The Best Car Win

Yesterday, Hagen Durant from Classic Chevy in Grapevine Texas was the first to alert us on the new GM plan to offer a 60 day money back guarantee on new cars sold. He wanted to be the first to act in Texas to market the new GM program so we got to work immediately to get the jump on the competition.



The new marketing program is called "… Continue

Added by Brian Pasch on September 11, 2009 at 7:00am — 2 Comments


Influencer
Plotting Your Course On The Web

“It is not the ship so much as the skillful sailing that assures the prosperous voyage.” Curtis



A Clear Destination



Where is your website taking you? Have you charted its course? If not, then your website will act as a rudderless ship. You’ll be floating towards an unknown destination with unintentional results. If you want this journey on the web to bear fruit, decide on a destination, plot your course, and set sail.

The purpose of a website is its destination. It… Continue

Added by Mel Hogan on September 11, 2009 at 4:41am — No Comments

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