Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by VJ on January 14, 2011 at 8:30am — No Comments
In the automotive service marketing realm, customer relationship programs are essential to successful car dealer marketing. From new vehicle sales to automotive service, dealerships are always looking forways to reach out to their customers and improve upon customer loyalty.
By initiating customer relationship campaigns, a car dealership can augment their car dealer direct marketing plans and enhance theirbottom lines.
To do so, automotive dealerships can…Continue
Added by Stacy Mueller on January 13, 2011 at 9:46am — No Comments
Added by Paul Potratz on January 13, 2011 at 8:43am — No Comments
Old Blog I wrote from when I was Internet Director at Teddy Nissan...I still Preach This!!!
Added by Stan Sher on January 12, 2011 at 10:00pm — No Comments
I have been working in the automotive industry for over 8 years as of this month. The one thing that I felt I could always do better was build value in my presentations. When I say presentations, I am not just talking about performing a powerful walk around. I am talking about…Continue
Added by Stan Sher on January 12, 2011 at 9:30pm — No Comments
What can dealers do with Behaviorally Targeted (BT) web based advertising?
Behavioral Targeting is advertising space purchased from an online network of websites that utilize technology to…Continue
Added by Ralph Paglia on January 12, 2011 at 9:00pm — No Comments
The best time to capture a review from a happy customer is while they are with you at your place of business. As soon as your satisfied customers leave your building, the likelihood that they will place a review on Google Places is reduced. Business owners have been struggling to establish easy processes to increase their direct Google Places reviews. Solutions are on the way!…
Perhaps you’re aware of all the hype…
Added by Paul Potratz on January 12, 2011 at 2:14pm — No Comments
OK, so we all know about backlinks, and keywords, and meta tags. We know we should have content righ sites, and make sure we are relevant. We know we need Quality back links.
So, we spend time and money creating all these things.
Other than seeing 100,000 unique visitors to your site (I could only wish), how can you see how well Google and the other search engines rank you, and how easily you are found. Without typing all the keywords yourself into a google search…Continue
Added by VJ on January 12, 2011 at 10:50am — No Comments
The largest "wiki" website for the automotive industry is http://www.CarDealerWiki.org. This website is a great resource for dealers embarking on a…Continue
*You can also catch up with Ken on Facebook or email him at…Continue
Added by Ken Beam on January 12, 2011 at 5:55am — No Comments
Establishing an automotive dealer’s online presence can be a difficult proposition. There are a number of elements to think aboutin assembling a plan to make your dealership more visible in the online world.
As part of our ongoing series on building an online presence foryour automotive marketing initiatives (link to first blog here), we’ve offered a few key points that serve as a foundation for your strategy. In this edition, we’ll delve into how making a connection with your…Continue
Added by Stacy Mueller on January 11, 2011 at 12:38pm — No Comments
Added by VJ on January 11, 2011 at 12:22pm — No Comments
I'm sure it's rare that companies receive a thank you but I for one feel it's just as important to pass along positive, as well as negative feedback. Signing up with Contact At Once was the single best move we've done to generate quality leads on people READY TO BUY! Last month alone we sold 10 vehicles that originated through our different chat sites including PrecisionAcura.Com, Cars.Com and Acura.Com.
This month we've already sold 3 certified Acuras during the snow storm when we…Continue
Added by Mitchell Brenner on January 11, 2011 at 8:29am — No Comments
Added by sara callahan on January 11, 2011 at 6:58am — No Comments
Added by sara callahan on January 11, 2011 at 6:00am — No Comments
Want to see an example of an automaker getting on board with social media marketing? Buick is striving to appeal to the social media generation with its latest promotion, Quest for the Keys, integrating location-based social sites like Foursquare, Gowalla, and Facebook Places as well as Twitter and a custom Facebook application. This promotion involves a scavenger hunt in major cities…Continue