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All ADM Member Blog Posts (10,111)

Data, Data, Data...

I still remember the phone call last year. It was Chris Fousek, the e-Commerce Director for the Village Automotive Group wanting to discuss ideas for a workshop he was going to do for the Digital Dealer Conference last October.


He used the term “Business Intelligence.” It was the first time I had heard that term, but the way he explained it, it got me thinking about how our industry and the way we market and advertise will change in the next couple of…


Added by Cliff Banks on October 11, 2011 at 6:50am — 1 Comment

AutoDealerTarget RoundTable on Google Plus Hangout

You're Invited! The Roundtable, hosted by Tom Kain and John Miller of AutoDealerTarget is broadcast live each Tuesday night at 10pm EST. Once a week Tom & John will spend one hour on a Google+ Hangout with special guests from the automotive industry and dealership professionals in a roundtable setting, sharing great ideas, best practices and learning from many of the most successful and brightest minds in our industry. When: Tuesday Oct 11, 2011 - 10:00PM EST Place: Google Hangout, Live…


Added by John Miller on October 10, 2011 at 10:47pm — No Comments

Brian Solis; We Are The Fifth P (People)

We are the 5th P: People

Part 4 in a series introducing my new book, The End of Business as…


Added by Ralph Paglia on October 10, 2011 at 9:30pm — No Comments

A Big Thank You from our Team

I just wanted to Thank the ADM community and Ralph Paglia for the great participation in Vegas and for allowing PCG to sponsor your great party with some fine Vino! Cliff Banks was indeed a bartender that made sure the drinks were done right and that they were readily available at all times. Ralph it was really great to have you be part of the AWA Website awards and I am really happy that you joined this event. Again this is just a quick thank you on behalf of myself and PCG for all the…


Added by Lizelle Landino on October 10, 2011 at 8:52pm — 11 Comments

Digital Dealer 11 – A Review by Stan Sher

As of recently, there have been a total of 11 Digital Dealer conferences.  In fact, while sitting in on a session given by Anthony Bartoli on Day 3 of the conference I heard him talk about what the conference was like originally.  It was interesting to hear about how few speakers there were and how…


Added by Stan Sher on October 10, 2011 at 1:18pm — 5 Comments

ADP Digital Marketing/Cobalt wins a 2011 Pinnacle Award

On Friday, ADP Digital Marketing/Cobalt won a 2011 Pinnacle Award at the Automotive Website Awards (AWA) hosted by PCG Marketing at Caesar’s Palace in Las Vegas. The Pinnacle Award is the highest recognition possible, according to PCG President Brian Pasch. Pasch stated, “Pinnacle Platform winners deliver outstanding…


Added by CDK Global on October 10, 2011 at 12:56pm — No Comments

Will Your Dealership Use Google+ For Businesses?

The verdict on Google+ for personal use still seems to be out for many (myself included).  But according to Christian Oestlien, group product manager for social advertising at Google has said that they are “close to unveiling Google+ business profiles”.


Only Ford and GM have official profiles…


Added by Ali Amirrezvani on October 10, 2011 at 12:19pm — No Comments

What Everybody Ought to Know About Blocking Social Media

I got a call this morning from a salesman who works at a dealership where they not only block Social networking sites but all email and texting too!  It was an early morning call so part of me thought I was dreaming.  After I shook my head and blinked a little, I realized this… Continue

Added by Kathi Kruse on October 10, 2011 at 9:41am — 7 Comments

Rural Kentucky Dealership Becomes Accessories Sales Champion with izmocars AOA: Dealership on Track For $700,000 in Accessories Revenue in 2011

Dry Ridge Toyota featured on the September cover of Dealer Magazine


Izmocars (…


Added by Crystal Hartwell on October 10, 2011 at 9:30am — No Comments

Your own employees hate you!!!!

I know…….it’s a pretty strong title for an article.


BUT….it’s true…..


It pertains to a vast majority of car dealerships around the country!


Your own employees MUST hate doing business with you!


They take their own personal vehicles…


Added by Jim Kristoff on October 10, 2011 at 9:16am — No Comments

With a lot of help from my friends


I am still in love with this job, and I think it’s in large part because it’s about keeping an open mind and always learning -- I'd hate to be in a job that wasn't.  Each time I’ve reached out…


Added by Joshua Michael Friedman on October 10, 2011 at 7:00am — No Comments



I have a strong sales and business background including working with companies to strengthen their IT departments, as well as creating solutions to minimize cost and maximize profits. I am a quick learner, and know how to develop relationships with new clients, as well as retain existing accounts and grow those into much larger accounts. I am highly motivated to take on new projects, sometimes several at a time if required. I am self starter, team player, and someone who…


Added by Tony Antonucci on October 10, 2011 at 6:39am — No Comments

Sales and BDC, Not Sales vs. BDC


As I work with various dealerships all over the nation, I am still amazed at the kind of attitude that I find sales…


Added by Stan Sher on October 9, 2011 at 11:08am — No Comments

Goal Setting's Missing Ingredient - Do You Want To or Do You Have To?

Each week I am involved in some type of training with dealers.  The vast majority of the time it's in helping recruit and train new sales people to help round out a sales floor.  But, every now and then I get to work with "experienced" sales people.  Every session begins exactly the same.  I discuss goals.  When I do, you can almost hear the eyes rolling back into their heads.  I begin by asking the same question - "What do you want to earn this year?"


Usually I get a range…


Added by John Fuhrman on October 9, 2011 at 8:33am — No Comments

11th Digital Dealer Conference; Observations, Experiences and Opinions from Las Vegas

The Observations, Experiences and Opinions of an Automotive Digital Marketing Professional after attending his 11th…


Added by Ralph Paglia on October 8, 2011 at 6:30pm — 21 Comments

How Google Is Changing Our Memory


Information at your fingertips... literally.  It's not just Google, but Yahoo, Bing, Wikipedia and hundreds of other sites that offer everything from information to birthday reminders and business reviews that are changing the way we think, learn and remember.  We find information fast and forget it fast because it so easy to do.

I  love the graphic below that shows the effect of Google on the brain.  Thanks to Steve Olenski of SocialMediaToday (…


Added by Tom Gorham on October 8, 2011 at 4:48am — 3 Comments

The New Facebook Insights

Facebook has brought some brand new metrics to Facebook Insights, ones that you will find useful while trying to grow your online presence. They are:


People Talking About This

This metric gives you the total number of unique Facebook users that have created a story…


Added by David Johnson on October 7, 2011 at 7:30am — No Comments

Selling Emotion over Product! What are your thoughts?

Having the opportunity to be on both sides of the fence as a dealer to the actual vendor, I    have heard many pitches, demos, product enhancements to help our (their) dealership progress & more.

Is it just business or vendor client relationships? I have been told several times to not get emotionally involved with a client or vendor. As a firm believer in…


Added by Jennifer Schrader on October 7, 2011 at 5:57am — 4 Comments

Change to Google’s Quality Score Algorithm Affects Car Dealers

For those that use Google AdWords for your auto dealer website, this is big news.  After some testing in foreign markets, Google has announced that they are changing the algorithm used to determine the Quality Score of PPC ads to give landing page quality more weight.



Added by Ali Amirrezvani on October 6, 2011 at 10:41am — No Comments

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