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All ADM Member Blog Posts (12,114)


Influencer
Kill Dormant Facebook Pages. They Can Harm Your Reputation.

It isn't uncommon for a page to be created on Facebook, only to be abandoned. Many dealers started off with multiple pages and then consolidated to one. Others had an internet manager who has since left the dealership and they didn't even know there was an additional…

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Added by J.D. Rucker on November 19, 2012 at 10:00pm — No Comments

Car Dealers Slow to Adopt Digital Marketing Tools; Not Sure About Social Media

Car Dealers Slow to Adopt Digital Marketing Tools; Not Sure About Social Media

It is not what ADM Professional Community Members want to hear, but we need to be aware of the perception challenges we still face and take every opportunity to overcome them...…

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Added by Ralph Paglia on November 19, 2012 at 11:30am — 19 Comments


Influencer
Holidays Are a Great Time to Build Loyalty With Customers

It’s that time of year when giving takes priority over getting. Most dealerships I know are extremely generous when it comes to charitable causes, but there’s no need to be humble about it. The more you engage your customers in your holiday gift drives, the more you will be building loyalty with them.

In this recent…

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Added by Mike Gorun on November 19, 2012 at 10:08am — No Comments

ActivEngage Extends Chat Hours

In ActivEngage’s 5 years of operation, we’ve collected a whole lot of data about the buying habits of online shoppers. We use this data to keep our eyes on the big picture, and we’ve noticed a startling trend: More web shoppers are active early in the…

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Added by Stephen Jackson on November 19, 2012 at 9:00am — No Comments


Influencer
Best Buy Website Crashes During Black Friday Preview Event Today

I am a frequent shopper at Best Buy and was pleased to see that as a Silver member of their rewards program, that I could shop their Black Friday specials on Monday, November 19th at 11:00 am.  

 

I'm not one to stand in lines on Friday in the store or head to a midnight opening.  This was the perfect…

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Added by Brian Pasch on November 19, 2012 at 8:30am — 1 Comment


Influencer
Does Your Dealership Have a Good Incentive Based Marketing Program?

Does Your Dealership Have a Good Incentive Based Marketing Program?

By

Jason Parman

Incentive based marketing can in large be defined as the use of motivational devices such as competitions, games,…

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Added by Jason Parman on November 19, 2012 at 7:25am — 1 Comment


Influencer
What to Watch Out For When Scheduling Posts

Recently I wrote about scheduling your posts across blogs and social media. I maintain that you SHOULD still schedule if you are able, but in light of recent incidents, I think it’s…

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Added by Timothy Martell on November 19, 2012 at 6:30am — No Comments

Nielsen Research Releases Automotive Mobile Path to Purchase Study

Nielsen Research Releases Automotive Mobile Path to Purchase Study 

On November 14, 2012 Nielsen, xAd and Telmetrics released the third part (Automotive) of their “mobile path to purchase” study conducted earlier this year.…

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Added by Ralph Paglia on November 18, 2012 at 7:30pm — No Comments


Influencer
The Biggest Problem with Partnered Social Media: One-Size-Fits-All Doesn't Work

There is a rise in niche-level outsourced social media that is refreshing on one hand and discouraging on the other. It's encouraging because when agencies take the stance of focusing on a single niche such as automotive or entertainment, they are able to build up several resources to make their jobs easier…

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Added by J.D. Rucker on November 18, 2012 at 3:00pm — 10 Comments


Influencer
One advantage of dashboards like Hootsuite: stats

Purists will say that using apps and dashboards like Hootsuite or Buffer take away the fundamental interpersonal relationships that are built through social media. By scheduling posts or sending them through these…

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Added by J.D. Rucker on November 17, 2012 at 12:00pm — No Comments


Influencer
Expert Panel To Discuss 2013 Automotive SEO Strategies at DMSC

One of the most lively workshop sessions at the 2013 Digital Marketing Strategies Conference (DMSC) will be a panel discussion that I will moderate on Automotive SEO.  I have invited JD Rucker, Ralph Paglia, and Eric…

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Added by Brian Pasch on November 17, 2012 at 7:00am — 1 Comment

Top Ten Blogs And News For Auto Dealers: Nov 12 – 16

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs…

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Added by Stephen Jackson on November 16, 2012 at 1:30pm — No Comments


Vendor
Google SEO On-Site vs Off-Site

Google is constantly updating and revising its algorithms that affect search results. In fact, the only thing that stays the same is how critically important it is to your business to maintain a website that keeps up with the changes in search engine…

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Added by Jeff Wardwell on November 16, 2012 at 12:30pm — No Comments


Influencer
Do You Know How Many VDP Views A Month Occur On Your Own Website?

It is no secret that consumers research cars online and that there is a STRONG correlation between inventory Vehicle Detail Page (VDP) views and car sales for a dealer.  

The more times a dealer's VDP's are viewed by in-market consumers, the more likely the phone will ring, an email lead will be submitted, or…

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Added by Brian Pasch on November 16, 2012 at 9:54am — 2 Comments


Influencer
Prepare to Make Changes for 2013 as Automotive Internet Marketing Evolves

There is a combination of hope and fear in the automotive industry. On one hand, many dealers and vendors are really starting to "get it" when it comes to automotive internet marketing. Dealers are finally embracing the internet as the primary arena through which to market their dealerships and vendors are starting…

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Added by J.D. Rucker on November 16, 2012 at 9:54am — 1 Comment


Influencer
Optimize Images For Search

It’s common to spend so much time trying to get pages to rank that we overlook the images we use on said pages. Sometimes, it’s just as important for a search engine optimization strategy to focus on a single image…

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Added by Timothy Martell on November 16, 2012 at 6:30am — No Comments

Climbing the steps to success! Step 1

Step #1: Enthusiasm:



Enthusiasm is important for any success story. Your enthusiasm for what you are doing is your first step in becoming successful. Always…
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Added by Crystal Brown on November 16, 2012 at 6:00am — No Comments


Influencer
VIDEO: Dealers Speak Out About Automotive Live Chat

Automotive Internet Directors Jim Flint of the John Eagle Auto Group, Chris Forsythe of David Stanley Chrysler, Bear Goodman of the Holmes Auto Group and Bob Glasser of JM Lexus describe the sales impact of adding live chat to their dealership websites.



For more information, please visit:…



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Added by Aaron Hassen on November 16, 2012 at 5:30am — No Comments

Internet Sales 20 Group Dealer Workshops Scheduled for March 19-21 in Dallas

AUDUBON, NJ -- The next Automotive Internet Sales 20 Group has been scheduled for Dallas, Texas March 19th -21st 2013. Due to the massive success of Internet Sales 20 Group Chicago coupled with the high demand for dates for the next 20 group, …

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Added by Ralph Paglia on November 15, 2012 at 11:00pm — 1 Comment

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