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All ADM Member Blog Posts (11,168)

The Moth Light Experiment #1

Here’s my social media business development "moth light" attractor experiment:  I have a very positive personal reputation that some of you know.  I am writing about this on automotive professional/vendor social media.  And I have a strong, new message that can benefit us both.  Ready?

If you want…


Added by Keith Shetterly on June 5, 2012 at 2:00pm — 3 Comments

Here’s Your Sign! Building Employee Morale.

One of my favorite comedians is Bill Engvall, who does the “here’s your sign” gags. (i.e. A buddy and I went fishing. When we got to the dock I pulled out a big string of bass. Some guy on the dock asks, “Hey, y’all catch them fish?” I said, “Nope. We talked ‘em into giving up. Here’s your sign!”)

As business managers and/or owners, we all like to think we’ve got a pulse on employee morale, which is a critical component to how successful a business is. As someone who makes a…


Added by Mike Gorun on June 5, 2012 at 12:54pm — No Comments

facebook Can't Hear You!

facebook Can't Hear You

How many "likes" do you have?

Are you bragging about it?

What does a "like" mean?

While all these optimization companies and consultants talk about likes and the power of facebook, a "like" merely means that someone saw your page or your ad and hit, "like" . That's IT.

What does a "like" NOT mean?

That someone actually has any clue what your…


Added by Todd Katcher on June 5, 2012 at 12:30pm — No Comments

Automotive ZMOT Webinar Today 2:00 PM EST

ADM members are invited to join me as I conduct the 3rd Automotive ZMOT webinar in a series that started a few weeks ago.  The previous two sessions were recorded and members can catch up with the discussion at your leisure.

To register for today's webinar, visit:  …


Added by Brian Pasch on June 5, 2012 at 9:55am — No Comments

Has Google Punished You? Part 1

In the month of April, an SEO company, SEER Interactive, was hit with the harshest penalty Google can give; they were de-indexed! They were only de-indexed for about 12 hours, but it was enough to shake their resolve and put into question many of the things they held dear. While SEER isn’t an automotive dealer, they fell into some bad habits that some of your…


Added by Jeremy Brown on June 5, 2012 at 9:00am — No Comments

Your Customers are Not that into You! Tips to gain them back!

Do you hate seeing that your customers have unsubscribed from your email list? Do you loathe seeing them “unlike” your fan page. Do you cringe when your customers are no longer your Tweeps? Well, the average customer is bombarded with around 3,000 messages a day so more than likely, if they leave, they’re just not that into you.

How can you court your customers back and gain…


Added by Ketty Colom on June 5, 2012 at 6:55am — No Comments

FIAT of Austin Tops 100 Units to Earn Visit by Chrysler Group CEO Sergio Marchionne

Chrysler Group LLC CEO Sergio Marchionne today personally congratulated FIAT of Austin for becoming the first FIAT studio in the country to sell more than 100 Fiat 500s in any given month.

FIAT of Austin, located in this state’s capital city, sold 110 Fiat 500s in April, setting a sales record for FIAT…


Added by Jody DeVere on June 4, 2012 at 1:52pm — No Comments

Gen Y is your client! Time kills Deals!

You have a 22 year old potential client ready to make the largest purchase of their life at this point.  They are one of the most technical savvy consumers you have ever faced.  These clients have friends all over the world, and talk with their network on a daily basis. They Tweet what they had for breakfast, they Yelp about their experiences, they RePin exciting pictures, and they have an average of 245 friends.

According to Pew Center’s Internet and American Life Project the average…


Added by James Schaefer on June 4, 2012 at 11:03am — No Comments

Car Accessories Sales Best Practices

Car Accessories Sales Best Practices

window tint Featured Automotive Accessory: Window Tint

Window tint has always been a popular car accessory not just for the look that it adds to the car but also for vehicle value protection and health and comfort of passengers. Here is a word track to point out the benefits of adding window…


Added by Ashley Poag on June 4, 2012 at 10:53am — No Comments

Customer’s taste in accessories not within budget? This will help...

Customer’s taste in accessories not within budget? This will help...

When presented with a prospect, one of your first…


Added by Ashley Poag on June 4, 2012 at 10:51am — No Comments

Google Introduces Content Experiments Inside of Google Analytics

Anyone who has been watching the grow of Google Analytic's feature set may not surprised by today's announcement that Google Website Optimizer is being shutdown and a similar feature called "Content Experiments" will be added to Google Analytics.


Google Website Optimizer was used to create A/B testing scenarios to see…


Added by Brian Pasch on June 4, 2012 at 8:47am — 1 Comment

Customers Don't Pass...On Passion

Throughout life, everyone has a wide range of jobs, interests, extracurricular etc... that they go through.  Experience, maturity, growth, and development are all words described as someone gains their life story.  Those same words are often used to a person who is excelling at any particular task.  But what separates people who are “good” at what they do, or people who have “talent”, from the ones that make you say “Wow!”? Passion.

Now in some professions, passion is more…


Added by Mark Peterson on June 4, 2012 at 8:00am — No Comments

DMEautomotive’s MasterCall Bridges Lost Service Revenue Gap

New suite of inbound/outbound BDC solutions saves hundreds of thousands of missed sales and service revenue dollars; increases customer satisfaction and retention


Daytona Beach, FLJune 4, 2012 DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, introduces MasterCallSM to solve a critical gap in…


Added by Crystal Hartwell on June 4, 2012 at 6:00am — No Comments

How Is Your Half-Time Scorecard?

Welcome to June.  In a few weeks the half-time whistle will blow and the first half of 2012 will be over.  The half-time show will commence. For most dealers the half-time schedule will be a review of their numbers from January 1st to June 30th.

When the first half numbers are tallied, what will be the…


Added by Brian Pasch on June 3, 2012 at 6:59pm — No Comments

What else? Google Plus and Google Places

Just watched this embeded video after reading up on so many posts this past week.  One important take-away. We still have to manage our Google Plus and our Google Places pages separately. In the future, they will be combined. Not yet.

One thing I did notice this a.m. is that the home page link…


Added by Joshua Michael Friedman on June 3, 2012 at 9:30am — 1 Comment

7 Ways To Tell If You Are Practicing Management Malpractice

  1. You cannot name your employees and refer to everyone as “Buddy” or “Chief.”
  2. You don’t know what the company’s goals are for the year and you cannot tell anyone what your goals are.
  3. Every time an employee comes to your door and knocks, you think they will ask for a raise or time off.
  4. You cannot name the last book you read that pertained to your…

Added by Leonard Buchholz on June 3, 2012 at 7:30am — No Comments

Defining Your Google+ Local Reputation Marketing Strategies

Once again the automotive industry is buzzing about consumer reviews as Google Places has been morphed into  Google+ Local. A new granular rating system has been introduced inspired by Zagat with a 30 point score representing the old five-star rating. 


I wrote about changes planned for …


Added by Brian Pasch on June 2, 2012 at 5:30am — 5 Comments

The Leaders in Social Media, 2012 Edition

For your weekend enjoyment, here's a KPA infographic about the social media companies that are leading their niche in 2012. Understanding the heart and soul of the companies can help us all make choices about where to put our efforts this year and in coming years.

Click to enlarge.…


Added by J.D. Rucker on June 2, 2012 at 12:11am — No Comments

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