Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In September, Groupon launched the first phase of Groupon Rewards, a new platform that tries to provide businesses with a way to build customer loyalty. Groupon Rewards’ release comes amid concerns from merchants that Groupon customers…Continue
Added by Mike Gorun on November 8, 2011 at 1:17pm — No Comments
I’m not a gambling man, but I bet if I asked 100 dealers on the street what they thought about STAR, the majority would think I was asking about science fiction, entertainment or even some sort of new hybrid. However, what I would really be asking about is what they thought about the Standards for Technology in Automotive Retail (STAR) developed by NADA.
When it comes to technology standards, the retail automotive industry has lagged behind many other industries. But standards are…Continue
There’s no question that car dealers see huge benefits from advertising their inventory on Craigslist. Dealers who post their new and used cars on Craigslist can successfully drive direct traffic to their website and gain leads from telephone calls and online contact forms.…Continue
Added by Mina K. on November 8, 2011 at 10:34am — No Comments
As your NextGen Dealer Advocate, I may ruffle a few feathers with what I’m about to say. Nobody needs a “yes” man or woman suggesting Dealers aren’t getting sold a bill of goods every day. My team and I have had the opportunity to look at many Dealer web sites across the country. The truth is that over 80% are missing several essential pieces. For many reasons, Dealers do not have the internal staff to do effective SEO (Search Engine Optimization) and all the “other…Continue
Added by Glynn Rodean on November 8, 2011 at 9:28am — No Comments
(San Rafael, CA – November 8, 2011) –AdVantageTec, a location-based marketing solution provider for the retail automotive industry has partnered with the California Coastal Commission to promote the new…Continue
Added by sara callahan on November 8, 2011 at 8:08am — No Comments
Just a quick thought...when setting up a page be careful who is setting it up as there is no way to make multiple Admins...yet. When Google says "coming soon" we should be nervous. Not sure why they would roll this out without addressing this issue, but then again... here is a link to the subject Google Help. Hope it does.
Differentiation. What is it? I don’t know about you but I am sick to death of people throwing the word differentiation around with no specific, precise course of action. It is essential that we accentuate specific differences between us and the stereotype of our industry. From the outside looking in, all dealerships look the same and do the same things in the eyes of customers. Find your way to stand out from the masses.
First impressions last a lifetime and…Continue
Added by Glynn Rodean on November 7, 2011 at 9:46am — No Comments
UPDATE: VinSolutions has ALSO thrown their hat in the ring! Another Pinnacle award winner!!!
UPDATE: DealerEProcess has ALSO thrown their hat in the ring! Another Pinnacle award winner!!
Winter 1982. I was the F&I manager for a Chrysler, Plymouth, Jaguar, Deloreon dealer. (One of my better career moves.) It was also a time that was very troubling for Chrysler. They had gotten their loan (bailout) from the government and had cut back on their field support. We got the memo that some of each dealership staff would volunteer for the New York Auto Show. Each of us would have to go to the city and spend two hours at the Chrysler booth. (And we still had to pay for our…Continue
Added by John Fuhrman on November 7, 2011 at 5:31am — No Comments
Doug Van Sach named vice president strategy and analytics; Robert Silberman heads CRM and product strategy for automotive marketing leader
Daytona Beach, FL – DMEautomotive, the industry leader in science-based, results-driven automotive marketing, today announced two key appointments to further bolster its expanding Strategy and Analytics team. Consumer behavior and data analytics expert…Continue
Added by Crystal Hartwell on November 7, 2011 at 5:12am — No Comments
“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”
What does that mean…REALLY?
• It’s Your Job – to know what keywords to rank…Continue
I have written a number of articles which share my opinion that Dataium will dramatically change the way car dealers will operate their online business.
Dataium's business model is not without controversy so I encourage you to have an open mind and join this free Webinar hosted by PCG on Monday November 7th at 2:00 pm.
Added by Brian Pasch on November 6, 2011 at 5:00am — No Comments
With all the recent buzz about Apple's new Siri application, which is part of the latest Apple iOS…Continue
In the last quarter-century, Asian automakers have emerged as some of the leaders in the luxury segment. Acura was the first to hit the market and have been a leader ever since.
This infographic by TK Carsites breaks down that history. Click to enlarge and embed it on your site with the code posted below one you click through.
Added by J.D. Rucker on November 4, 2011 at 2:00pm — No Comments
Google, in an effort to help small business ensure they have an effective mobile website, has launched "GoMo". This website (http://www.howtogomo.com) lets users learn about why having a quality mobile site is important, test how your site looks in its mobile version, and find resources to help if your mobile site isn't quite up to par.
Added by Ralph Paglia on November 4, 2011 at 6:00am — No Comments
DealerRater® Launches PrivateBuy™
in Association with CarWoo!
DealerRater and CarWoo! join forces to offer DealerRater consumer members PrivateBuy - an online service that provides auto…Continue
Added by Ralph Paglia on November 3, 2011 at 6:30pm — No Comments
There is a rather simple formula when it comes to getting the MAXIMUM return on your investment in Social Media.
It’s so simple…..it might overwhelm you!
And while the formula is simple…..the actual implementation is the hardest part!
At ActivEngage, we are our own largest customer. We use the very live chat and real-time analytics reporting software that we sell to dealers every day to engage visitors on our website and to provide the managed live chat service for…Continue
Added by Justin Braun on November 3, 2011 at 7:30am — No Comments
Being part of working from my satellite office for close to 5 years, I cannot imagine it any different if I went internal. I have been asked several times on how I do it, what I do along with much criticism to that effect. For example “You must have a lot of time” and such, trust me you will find yourself more busy working from your external office than you would…Continue
Added by Jennifer Schrader on November 3, 2011 at 5:52am — No Comments