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All ADM Member Blog Posts (11,581)

Clearly, Conversion is Critical!

What do I mean by that, you may ask...

   All of you know that the term "conversion" has several meanings, ultimately.  One meaning could be converting a lead into a sale.  One could mean converting a past sale into a new one or an upgrade.  And there are many meanings.  However, what it ALWAYS means is a successful 'upgrade' of the status of that consumer through your marketing and sales pipeline.  Right? 

   So, you've heard a ton of recent expertise on what is, right now,…

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Added by Chris Purser on August 16, 2012 at 8:25am — No Comments


Influencer
Joe Stroffolino of Causeway Family of Dealerships Selected to Present at the 2012 DrivingSales Executive Summit

Stroffolino’s presentation “Bridging the Certification Gap: How to Turn Longer Life/Higher Mileage Used Vehicles 60% Faster -- and with 23% Additional Gross!” joins agenda that also includes Billy Beane of ‘Moneyball’ fame, Facebook, and Google

Manahawkin, NJ – August 16, 2012 – Joe Stroffolino, Used Car Manager and Digital Marketing Director of Causeway Family of Dealerships in New Jersey, has been selected to present at the fourth annual…

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Added by Crystal Hartwell on August 16, 2012 at 7:01am — No Comments

Local SEO: Why Is It Important and How To Manage It

With the introduction of Google Places a couple of years ago, and now with Google's launch of Google+ Local and further integration of localized search results, SEO optimization has yet another twist to consider: how localization affects your SEO rankings.

You may first ask: What is "Local SEO"?  For those of you not familiar with this term, let me provide a brief explanation.

What is Local SEO?

When you go to Google.com and do any search, you will notice on the search…

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Added by Vickie Gibbs on August 16, 2012 at 6:29am — No Comments


Influencer
Landing Pages: Turning Traffic Into Leads

If youʼre involved in your companyʼs internet marketing, then youʼve probably heard the term, “landing pages”. A landing page, or a lead capture page, is the page that a potential customer arrives at after clicking on an…

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Added by Timothy Martell on August 16, 2012 at 6:00am — 6 Comments


Influencer
How to Improve Internet Lead Quality (Recorded Webinar) - Stan Sher

How to Improve Internet Lead Quality from KPA - DealerWebinars.com on Vimeo.

How to Improve Internet Lead Quality from KPA - DealerWebinars.com on Vimeo. Instead of changing the status for an internet lead to "dead" or "bad" because there is no phone number…

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Added by Stan Sher on August 15, 2012 at 8:26pm — No Comments

Free eBook: How to Effectively and Efficiently Manage Your Online Reputation

Bad Reputation = Lost Sales

Don't Let This Be Your Dealership



Online Reputation Matters: Did you know that over 70% of auto-shoppers are researching online reviews before deciding which dealership to visit?  If your dealership has a bad reputation, meaning it has a low score on Google+ Local, Yelp, Yahoo!, etc,…

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Added by Vickie Gibbs on August 15, 2012 at 11:33am — No Comments


Influencer
Get The Real Facts On Customer Reviews

Are you making the most of your customer reviews?

A good customer testimonial offers valuable return on investment and can help push potential buyers through the buying process and into your dealership. 

Unfortunately, when we went to work to find out what makes a good customer testimonial, we found that most dealerships aren’t using…

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Added by Paul Potratz on August 15, 2012 at 7:30am — No Comments


Influencer
The 3 Layer Brain



How many brains do you have? Trick question, I know. Your biology teacher said you have one. However, according to Dr. Mark Goulston your brain has three layers that evolved over millions of years. There’s the reptile layer, the mammal layer, and the primate layer.  Let's take a deeper look into these layers and ways you can tap into these parts of the brain in your sales presentation, customer…

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Added by Ketty Colom on August 15, 2012 at 7:07am — 2 Comments


Influencer
Why You Should Be Careful Buying Twitter Followers

The purchasing of Twitter followershas become an extremely popular trend. It offers the instant gratification that many people and businesses crave. When someone sees you have a mere…

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Added by Timothy Martell on August 15, 2012 at 6:30am — 4 Comments


Influencer
How Can Your Dealership Use Google’s New Indexed Page Report?

By now I'm sure you've heard about the new Google Webmaster Tools report that tells your dealership how many pages have indexed on your website over the last year.  Unfortunately the information on its own is a little vague, and can be difficult to fully use when taken on its own.  For example, a big segment of the data revolves around how many website pages are not selected for indexing.  What does that mean?  Google says that:

 

    “A URL can be not selected for indexing for…

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Added by Ali Amirrezvani on August 14, 2012 at 2:22pm — No Comments


Influencer
What Incentives Does Your Dealership Use to Bring Customers Back?

Prospects decide where to buy, in part, based on the speed and quality of sales follow-up. Statistics prove that if you can get your prospect back into your dealership quickly you will have a much higher likelihood of closing the sale. Dealers using an incentive program (such as our BeBack card), find that approximately 18% - 20% of prospects return and purchase a vehicle within 10-15 days of receiving the incentive card.…

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Added by Mike Gorun on August 14, 2012 at 1:20pm — No Comments

Do You Have Fake Twitter Followers?

Status People, a social media company, created a new social tool that apparently is able to spot out both "fake" followers as well as "inactive" followers

They stated the reason for creating the tool in their …

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Added by Christine Rochelle on August 14, 2012 at 1:00pm — 28 Comments


Influencer
Grab the Gold With Your Digital Marketing

The Olympics are an event where hard work, the latest tricks and even luck separate the good from the great.  Many times the difference between the Gold, Silver and Bronze comes down to perfecting the little things.  So how do you tap into that competitive spirit and take home the gold with your automotive marketing?…

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Added by Kathleen Perley on August 14, 2012 at 12:30pm — 1 Comment

Will Dealership Sales Suffer As Test Drives Decline?



new study shows that a new breed of “digital test drivers” are completely skipping the dealership sales process. More than 10% of new-car shoppers are buying vehicles without even seeing them in person. To me, this seems like buying a pair of pants without trying…

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Added by Stephen Jackson on August 14, 2012 at 7:43am — 8 Comments


Influencer
Using Social Media For SEO

As we have mentioned before, social media is not just a good way to keep in touch with your customers it’s now crucial to your SEO as well. But just how can you use your social media marketing to help your SEO? We’re going to talk about exactly that, how your social media and SEO can work together to grow your…

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Added by Timothy Martell on August 14, 2012 at 7:13am — No Comments


Influencer
Empathetic Automotive Marketing

We know the difference between empathy and sympathy right? To empathize with your customer means that you have a deep emotional connection to their feelings, situation, or problems. To show sympathy with your customer is more of general setback with them because you are not taking the time…

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Added by Ketty Colom on August 14, 2012 at 6:41am — No Comments


Influencer
A Place for the Truth?

The truth is, I think, that www.AutoCon2012.com advertising is out of control.  Now, I *do* support www.AutoCON2012.com, but really that's because I strongly believe in the idea that dealers need great chances for education.  And I think…

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Added by Keith Shetterly on August 13, 2012 at 12:30pm — 50 Comments


Influencer
Maintenance Plans Keep Consumers Servicing at Dealership After Expiration

New DMEautomotive survey reveals that prepaid or complimentary maintenance plans, combined with excellent service delivery, are among the best ways to win and retain consumer loyalty – especially ‘next-gen’ customers

 

DMEautomotive Survey Highlights:

  • 56% of consumers with a prepaid or “complimentary” service plan are likely to continue servicing at…
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Added by Crystal Hartwell on August 13, 2012 at 6:32am — 2 Comments


Influencer
Pinterest Moves In A New Direction

Pinterest has generally been ignored by the advertising world at large, but the site is making big moves to assert its relevancy. As of last week, the social media website has done away with their invite…

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Added by Timothy Martell on August 13, 2012 at 5:26am — No Comments

Unique Visits and Bounce Rate out perform expectations!

In June of 2012 we launch our New SEM/Re-targeting platform and our new Automotive Website platform. Look at these numbers for one of our clients. This is utilizing the same ad budget for each time period. The bounce rate still remains amazing and the unique visits are through the roof! How is this comparing to your site analytics and SEM platforms? Leads now from the dealers website are at a all time high making up their most dominant lead source. We all know that…

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Added by Rick McLey on August 12, 2012 at 8:00am — 17 Comments

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