Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Five years ago Jack Dorsey, co-founder of Twitter, sent out the first tweet launching a new form of communication that became a revolution in 140 characters or less. This year, Twitter posted a blog reporting that it only takes about one week for users to send 1 billion tweets and last February an average of 460,000 accounts were opened per day. In the automotive industry, we should all ask ourselves, are we utilizing the fundamentals of Twitter to best engage current and potential buyers on…Continue
Added by Paul Potratz on March 30, 2011 at 12:59pm — No Comments
A significant key to your automotive marketing success is discipline. But how does your dealership create discipline for your organization to ensure that success? The most effective way to build and encourage discipline is by establishing uniformity and responsibility across all your marketing vendors and internal marketing teams.…Continue
Added by Stacy Mueller on March 30, 2011 at 7:59am — No Comments
Added by Paul Potratz on March 29, 2011 at 11:40am — No Comments
CarMax EasyShop was launched exclusively in Raleigh and Fayetteville and officials highlighted more than a half dozen processes that can be done through this new tool.
Customers in Raleigh and Fayetteville can CarMax EasyShop to do all the following…Continue
1. We can show you why your lowest producers aren't producing.
2. We can show you the potential of every sales consultant on your
3. We can show you opportunities for improvement for each
sales consultant and how you can focus your training for
4. We can show you how to find and recruit excellent talent to
grow and improve your sales team.
5. We have tools to help you make informed hiring decisions and
partner with the…
Added by TERRY GIBSON on March 29, 2011 at 9:16am — No Comments
“There are two reasons people fail in the car business; they’re either lazy or they’re stupid.” Those were the words of wisdom and inspiration I was given in a letter by my mom's second husband, Phil when I first got into the business. He was in his fifth decade in the industry, a dealer principal/owner on the East Coast. I was a green-pea in the Pacific Northwest. No pressure, if I fail, I’m either lazy or stupid. I guess of the two, stupid would…Continue
Added by Brad Alexander on March 28, 2011 at 9:32pm — No Comments
Integrated Social Media Marketing for Car Dealers
From electing an American President to toppling an Egyptian Dictator, there seems to be no limits to what Social Media can do, but what about driving profitable business into today's dealership?…
Added by Ralph Paglia on March 28, 2011 at 8:03pm — No Comments
I'm working on a white-paper to present at the Automotive Marketing Boot Camp that compares the choices dealers have to advertise their used car inventory. One of the elements of the white-paper is to document how Vehicle Detail Pages (VDP) are designed and presented to consumers.
From a dealer perspective I have a problem with…
When Bob Burg, coauthor of The International Phenomenon, “The Go-Giver” speaks of giving, he’s talking about constantly and consistently providing value to others, and touching lots of lives with that exceptional value.
In fact, that’s the only way one can make money in a free-enterprise based society. Thus, shifting your focus…
Added by Brian Pasch on March 28, 2011 at 5:00pm — No Comments
Hi ADM members:
Only 21 days left until the Digital Dealer Workshops.. 22 until the 10th Digital Dealer Conference & Exposition!
We have some great stuff lined up for this year's event. I've mentioned the SCVNGR promotion. We have some really cool prizes! The grand prize is an Apple MacBook Air (courtesy of…
Added by Arnold Tijerina on March 28, 2011 at 12:53pm — No Comments
Is Chysler's Los Angeles store owned or part-owned by Chrysler?
Added by Keith Shetterly on March 28, 2011 at 12:09pm — No Comments
CLIFTON PARK, N.Y. – March 28, 2011 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it has successfully integrated its dealership management system, Automotive Management Productivity Suite (AMPS), with GM Service Workbench. The integration allows GM dealership service personnel to access customer and vehicle information, write…Continue
Added by Holly Forsberg on March 28, 2011 at 10:59am — No Comments
Piscataway, NJ, March 28, 2011 –DealerApp Vantage, a software development company that leads the industry in mobile application (apps) design and development for auto dealers, announced today that company Executive Director Ed Louis will speak at the 2011 NADA IT Committee Meeting, March 29, 2011, in McLean, VA. Louis’ presentation will highlight one of the most powerful marketing breakthroughs of modern technology; marketing tools…Continue
Added by sara callahan on March 28, 2011 at 10:07am — No Comments
Carlsbad, CA –March 28, 2011– Auto Point, Inc., (www.autopoint.com), the pioneer of ownership lifecycle services for the automotive industry, today announced that its turn-key solution for MPi EDGE dealers, “Declined Services Follow-up™”, has proven highly successful. Auto dealers using the program are generating additional monthly service profits averaging over 30 percent; more than $10,000 per dealership.
MPi’s EDGE™ is part…Continue
Added by sara callahan on March 28, 2011 at 7:00am — No Comments
Behavioral targeting is revolutionizing the automotive industry's approach to advertising. In the automotive industry, there have historically been a wide range of advertising methods used with varying degrees of success. As more time passes, traditional methods of advertising are becoming obsolete. Online advertising is pushing a growing number of potential customers to the automotive dealership showroom floor. The technology in automotive online advertising is advancing at a rapid rate,…Continue
Added by Sean Taylor on March 27, 2011 at 9:30am — No Comments
With the increasing number of ways that both social networks and email providers are working to help their users receive less noise, it's time that you stop producing so much of it. Take a look at your content, whether it's a status update on Facebook or an email newsletter it's important to note that just because you put it out there doesn't…Continue
Added by David Johnson on March 25, 2011 at 10:42am — No Comments
Added by TERRY GIBSON on March 24, 2011 at 2:14pm — No Comments
Added by Ken Beam on March 24, 2011 at 11:37am — No Comments