Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Dealerships with the most effective loyalty programs drive results in five key areas: marketing responsiveness, sales-to-service conversion, service visitation, retail member spend and member repurchase intent.
This is the second blog in a five-part series where I explain how loyalty programs improve each of these metrics. Last week I touched on…Continue
Added by Mike Gorun on April 24, 2012 at 11:03am — No Comments
See that pile of papers on your desk? And those spare parts you were saving for the factory in the corner…how long have they been…Continue
Added by Leonard Buchholz on April 24, 2012 at 7:00am — No Comments
GeoMailers is your one-stop shop for Automotive Email Marketing. I'd highly suggest you take advantage of their Targeted Email Marketing Services for your next sales campaign.
You can target by demographic (such as household income, gender, age, etc) as well as Geo-Target by the consumers home zip code. With over 200 million consumers nationwide, you're sure to find enough car buyers in your backyard.…Continue
Added by Craig Salas on April 24, 2012 at 7:00am — No Comments
Company continues nationwide expansion; over $100 million in loan fundings in first year; over 1,500 dealership customers
Irvine, CA – April 24, 2012 – CarFinance Capital LLC (http://www.carfinancecapital.com), a specialized provider of non-prime financing services for auto dealers, today announced the opening of a new office in Fort Worth, Texas, which is…Continue
Added by Crystal Hartwell on April 24, 2012 at 6:31am — No Comments
Do you often find yourself locking on to what is wrong about something rather than what is right? Both wrong and right are good to consider, certainly--however, what are you looking for? A way to say "yes" or…Continue
Need more comparison information on the all-New 2013 Infiniti JX35??
*Just click; http://www.Infiniti-JX.info
Douglas Infiniti proudly introduces the all-new 2013 Infiniti JX35. Infinitis first Luxury Cross-over with a…Continue
CLIFTON PARK, N.Y. – April 23, 2012 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that the company has been recognized with a “Top Workplaces in the Capital Region” award by the Albany Times-Union newspaper. Auto/Mate was featured in a write-up announcing the awards in the Sunday, April 22nd edition of the Times-Union.
Added by Holly Forsberg on April 23, 2012 at 12:34pm — No Comments
GeoMailers Automotive Targeted Email Marketing Services have the best ROI of all forms of marketing. With a database of over 200 million opt in consumer email list, GeoMailers gives you direct access to your buyers.
You cant target by zip code as well as demographics (age, income, etc). If that wasn't powerful enough, you can also target by make / model.
Go to: www.GeoMailers.com
Added by Craig Salas on April 23, 2012 at 11:49am — No Comments
When you read the title of this article, did you immediately say, "No?" Did you say to yourself, "Of course we inspect our phone processes Brian! We mystery shop our stores to keep them on their toes."
If you are inspecting calls on a regular basis internally, that is fantastic. However, most internal dealership employees assigned the task of mystery shopping calls or phone logs do not inspect…Continue
Added by Brian Pasch on April 22, 2012 at 6:07am — No Comments
Our research indicates that in a 25 mile radius from your store, over 65,000 people are downloading around 175,000 + mobile apps per day, across popular platforms such as the iPhone, iPad, and Android.
Dealership branding apps represent a very low percentage of the total app market share, suggesting that…Continue
Added by Dmitriy Goroshin on April 21, 2012 at 12:55pm — No Comments
The Process Is The Prize!
Studies show that the average salesperson is into negotiations within 3 minutes of saying hello. Three minutes and they're talking numbers and hoping to close a deal. What's amazing is, I heard that exact statistic when I went to my first sales training seminar in 1980. So, nothing has really changed in over 30 years.
Think about it this way. Some of you have been reading this newsletter since it began. That being the…Continue
Added by John Fuhrman on April 21, 2012 at 2:54am — No Comments
I like Facebook. It’s a nice place to check up on my friends, and see what’s going on that day. I also check Twitter occasionally. Social Media is a great way to share pictures and news pertinent to me, but there’s one thing I don’t go on these sites for, and that’s to be sold…Continue
Added by Ralph Paglia on April 20, 2012 at 2:30pm — No Comments
First Class Educators is excited to have Tracy Myers presenting a keynote at the Automotive Boot Camp on Wednesday May 16th at the Monte Carlo Hotel in Las Vegas.
Tracy has presented at one of our events in the past and always knows how to energize and engage the audience.
We look forward to seeing you there!
Added by Carrie Hemphill on April 20, 2012 at 11:05am — No Comments
Free webinar April 26th at 2pm EDT; provides key strategies for battling market share loss to aftermarket chains and for growing customer loyalty
Daytona Beach, FL– April 20, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, joins with WardsAuto to host a free webinar on April 26th at 2pm EDT. Based on dramatic new findings from…Continue
Added by Ronda Miller on April 19, 2012 at 6:02pm — No Comments
You arrive at your dealership and notice that the outside is appearing a bit drab. To fit with the brand and the neighborhood, you determine that a great paint job would do wonders for the entire building. So, you make the decision.
Here are your choices:
•You call the top commercial painters in the area and get an estimate.
•You hire a couple of college kids give them a truck to pick up paint and turn them loose.
•You pull your…Continue
Added by John Fuhrman on April 19, 2012 at 8:39am — No Comments
I recently found a great article that discusses very specific things businesses should be doing to help their Google Places Listing improve its ranking. Bizible, a start-up that makes local marketing software for businesses, conducted a pretty scientific attempt to determine how best to improve the rank of your Google Places Listing.
It is also interesting because his is the first time I've seen a distinction between Google Places…Continue
Added by Ali Amirrezvani on April 19, 2012 at 8:22am — No Comments