Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Lenny Gomez on December 26, 2012 at 8:22am — No Comments
Facebook has the market cornered on true social networking. Twitter is the news source. YouTube owns videos. Google+, the network that's growing huge but still having challenges communicating its identity, has one major advantage over all of the other social networks: size of posts.
It's possible to format and utilize Google+…
Stan Sher of Dealer eTraining talks about Lon Safko from AutoCon 2012. Lon Safko has brought so much value and "outside the box" thinking that the automotive industry needs to experience.
Added by Stan Sher on December 25, 2012 at 11:00pm — No Comments
If your search engine optimization team is using shady strategies to get your website ranked higher, you can expect more than coal in your stocking: rule-breaking SEO may have short-term benefits, but it can…Continue
Added by Chris Branum on December 25, 2012 at 10:00am — No Comments
I start to sound like a broken record whenever I recommend to businesses that they need to be as human as possible on social media, that the venue is one dominated by people, and that brands are most successful when they stay professional but avoid being robotic. I’ll continue to say it as long as it stays true,…Continue
Added by J.D. Rucker on December 25, 2012 at 6:00am — No Comments
My favorite social marketing tool of all time is the unlock to share plugin. What is…Continue
There’s a plethora of articles, tips, and techniques about automotive SEO that fill blogs, webinars, and training courses. Everyone has opinions about what works best and how to help dealers rank better in search. The biggest mistake that dealers (and their vendors) often make isn’t in the SEO techniques themselves but rather in the underlying keyword principles.…Continue
Added by J.D. Rucker on December 24, 2012 at 7:00am — No Comments
Increases in broadband penetration and improvements in mobile, 3G (or 4G for many of us now) speeds have lead to a rapidly increasing change in how we consume media online. It is now common to see widespread use of higher quality image formats, more advanced usage of HTML5 and other…Continue
As social signals continue to rise in prominence when it comes to search engine rankings, there has been a revival in the need for retweets. Google and Bing are assigning a certain level of importance on the sheer organic numbers that are gained when it comes to social sites like Twitter, Facebook, and Google+, and…Continue
Added by J.D. Rucker on December 23, 2012 at 5:57am — No Comments
Here are the 15 Most Popular Video Sites as derived from our eBizMBA Rank which is a constantly updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast."*#*" Denotes an estimate for sites with limited Compete or Quantcast data.Continue
Added by Joe Schwartz on December 22, 2012 at 3:50pm — No Comments
Your dealerships online reputation can literally make or break your business success. Why’s that? Because, statistically speaking, around 90 percent of all consumers use the Internet to research businesses when they are looking for a product or service. …Continue
“I sit down at the computer and think of things to post on social media.”
This is the problem. It’s the challenge that faces many dealers as they try to explore new ideas to post about on social media. They have “social media time”…Continue
As 2012 draws to a close, I wanted to take a quick moment to wish everyone a happy and safe holiday season and hope you enjoy your definition of success in the coming year.
Have a great Holiday everyone!
Added by Michael Cirillo on December 21, 2012 at 9:46pm — No Comments
This is a story about a phone call I received several months ago from a service director who had recently attended our NCM® Institute class, Principles of Service Management I. Although not her real name, I’m going to call her “Debbie” throughout the…Continue
Added by Garry House on December 21, 2012 at 7:45am — No Comments
The most trusted name in live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…Continue
Added by Ketty Colom on December 21, 2012 at 7:30am — No Comments
Like Y2K and Twilight: Breaking Dawn before it, the Mayan Apocalypse has thus far failed to bring about the end of the world. The solar flares didn’t fry us, the meteor didn’t send us the way of the dinosaurs, and Cthulhu remains slumbering his ancient slumber in the abyss. This surprising survival on the part of the human race has left many…Continue
Added by Timothy Martell on December 21, 2012 at 6:30am — No Comments
Retailer Guide to connecting Social Media, Local Search and Mobile Marketing Tactics to create a more effective SoLoMo Strategy…Continue
The Facebook video advertising strategy has been a topic of speculation for almost as long as Facebook has existed. Now Ad Age has reported that Facebook have been holding preliminary discussions with industry executives regarding the impending launch of a video advertising product in the first half of next year, which may take the form of 15 second spots…Continue
Added by Joe Schwartz on December 20, 2012 at 4:42pm — No Comments
Does Your Dealership Have a "Talk to the Dealer" Website Page?
Recently I was contacted by Darin Wade, the owner of the new Power Ford of New Mexico in Albuquerque to assist in the development of a BDC and Digital Marketing Strategy. One of the key differentiators that Darin had already implemented, which I became aware of…Continue
When Instagram decided to block Twitter from being able to post the images directly onto the platform, we all knew it was a matter of time that Twitter would have its own variation. We didn't realize that it would only take a few days. We also didn't expect it to be such a useful portion of…Continue