Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
From self-driving cars in the service lane to paper-free processes, get ready to embrace the auto dealership of tomorrow. In many cases, tomorrow is already here.
Some auto makers and suppliers are experimenting with autonomous vehicles. When they hit the market, will they drive themselves to the dealership after onboard telematics systems signal it’s time for service?
Added by Jim Leman on May 10, 2013 at 7:30am — No Comments
I always feel very fortunate to participate in the Digital Dealer Conferences. Helping dealers and their management staff gain new insights and techniques to increase revenue is something that’s very rewarding.
On Tuesday, I was happy to be one of the first speakers at the three day conference. I presented to a full room on the strategies service management can use to transform their service drive into a sales drive. I spoke about using mobile technology and taking a new…Continue
Added by Richard Holland on May 10, 2013 at 5:00am — No Comments
In the year 2000, I said, "I guess you guys aren't ready for that yet." to the dealership I was leaving.
I was talking about the Internet.
Latest Research Shows that Car Company and Dealer Loyalty Programs Seen Having Desired Influence on Consumer Behavior...…Continue
Added by Ralph Paglia on May 9, 2013 at 9:30pm — No Comments
Added by Bill Cosgrove on May 9, 2013 at 2:27am — No Comments
If you have read my blogs “Don’t Fall Into The Trap” or “Take Back Your Marketing” or the many comments I have made concerning this issue, you know that I have been against the large companies commoditizing approach they have been feeding dealer’s- And in particular…Continue
You may be wondering why the president of a dealership management system (DMS) company is talking about CRMs. It’s not because I want to sell you a CRM. It’s because one of the most frequently asked questions I get from customers is, “What do you think about such and such CRM?”
The first thing I always answer is, “Why do you want to switch?”
The reasons I get vary and often include: “Well, our new Internet Sales Director thinks that CRM is better,” or “Our…Continue
Haider Shares the Seven “P’s” for Success with Accessories Sales in DealersEdge Webinar; Thursday May 9 at 1pm Eastern/10am Pacific
San Francisco, CA – May 8, 2013 –Sidney Haider, president of izmocars AddOnAuto (AOA) division will present the Seven ‘P’s for Accessories Sales Success in a DealersEdge webinar Thursday, May 9 at 1pm EDT/10am PT. In the webinar, Haider will outline a highly successful, easy-to-implement and proven…Continue
Added by Crystal Hartwell on May 8, 2013 at 7:36am — No Comments
Most of the car dealers I know are bottom line kind of people, and that's the question they want answered.
With all the hoopla over social media, how many extra cars am I going to sell this month off of Facebook and the Twitter?
What's the ROI?
Erich Marx, Director of Interactive and Social Media Marketing for Nissan, speaking Saturday at a Nashville Social Media conference said he doesn’t have that answer and he’s not even sure that’s the right…Continue
After watching the podcast with Jim Ziegler and Tim Martell about this purportedly growing epidemic of deception and self-serving practices of the giants that historically seem to look out for their interests ahead of their constituencies we must take…Continue
Added by Bill Cosgrove on May 8, 2013 at 6:30am — No Comments
It's creepy but oh so sexy! What are we talking about? Here's a hint: It has to do with how you…Continue
Added by Paul Potratz on May 7, 2013 at 12:10pm — No Comments
There’s always a lot of buzz on new digital marketing strategies, from SEO to social media to content marketing, with many “experts” and “specialists” blogging about a revolutionary idea nearly every single day.
But yet there isn’t a lot of buzz on how to report on these new ideas. Maybe reporting just isn’t as sexy as strategy, yet reporting should be the step taken before a strategy is born. Or maybe that’s a “chicken before the egg”…Continue
In today’s world of constant noise, it’s more difficult than ever to market your dealership. Dealers are constantly trying to guess where the best ROI is when considering how to spend marketing dollars. How much money do I invest in traditional marketing? Online marketing? Direct mail marketing? The rep from each medium…Continue
Added by Mike Gorun on May 7, 2013 at 8:29am — No Comments
Meet me at Brian Pasch`s Automotive Bootcamp in Philadelphia May 14-16th and I will explain the 5 creative core components that a video must have in order to create that "Wow-Factor" and to move that customer further along in the sales funnel.
Check it out; …Continue
Written by: Thomas Bear
Realizing the dealer/general manager’s day is full of interruptions, if you could wave a magic wand and create the perfect day, what would you do during this day?
Which activities do you wish you did every day? Which activities are the top ten for you to do every day? Here’s an exercise we use in our 20 Group meetings from time to time that might be helpful for you to realign your daily priorities.…Continue
Added by Garry House on May 7, 2013 at 6:30am — No Comments
Haven't we all experienced the insecure or lazy manager who has held you back. This also has a negative impact on the company.
A good boss can help your…
In the early days of search engine optimization, the pitch that many companies used was very appealing. “We’ll get you listed on thousands of search engines so that everyone can find you.”
Today, this seems like a ludicrous statement. There’s only three real search…Continue
Added by J.D. Rucker on May 6, 2013 at 2:04am — No Comments
Most sub Prime buyers have been in this position for some time realized their car buying experience is different from that of their more credit-worthy peers. Some due to circumstances beyond their control are experiencing the sub Prime process for the first time. These buyers still warrant respect. Despite credit woes, their dignity remains intact and they want to be treated fairly and professionally.
To give you an idea of just how Sub Prime can impact your business, this Past…Continue
Is your dealership ready for the next generation of consumer buying power? If your in need of help or a FREE online audit assessment, please do not hesitate to contact us at:
Added by Cheryl Lynn on May 3, 2013 at 2:04pm — No Comments
With all the noise about making the Industries more transparent you would think that the vendors that supply the those Industries and say they their purpose is to provide consumers more transparency would reciprocate and be transparent with their client base before…Continue
Added by Bill Cosgrove on May 3, 2013 at 7:04am — No Comments