Automotive Digital Marketing

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All ADM Member Blog Posts (12,316)

Web 3.0 - Be Found on the Web using a Blend of Digital Marketing

Search Engine Optimization  has changed dramatically this past year with the Google Panda update. A Blend of Content Marketing, SEO, Social Media Marketing and Article Creation will allow you to be discovered via Search Engines and help you gain more eyeballs in your local…

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Added by Lenny Gomez on December 26, 2012 at 8:22am — No Comments


Influencer
Using Google+ as a Lite Business Blogging Platform





Facebook has the market cornered on true social networking. Twitter is the news source. YouTube owns videos. Google+, the network that's growing huge but still having challenges communicating its identity, has one major advantage over all of the other social networks: size of posts.



It's possible to format and utilize Google+…

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Added by J.D. Rucker on December 26, 2012 at 6:00am — 2 Comments


Influencer
Stan Sher of Dealer eTraining talks about Lon Safko from AutoCon 2012

Stan Sher of Dealer eTraining talks about Lon Safko from AutoCon 2012.  Lon Safko has brought so much value and "outside the box" thinking that the automotive industry needs to experience.

Related Links:

http://www.lonsafko.com/
http://about.me/stansher

Added by Stan Sher on December 25, 2012 at 11:00pm — No Comments


Influencer
Is Your Dealership's SEO Strategist on the Naughty or Nice List?

Is your SEO person using black hat SEO tactics or white hat SEO tactics (or a combination)?

If your search engine optimization team is using shady strategies to get your website ranked higher, you can expect more than coal in your stocking: rule-breaking SEO may have short-term benefits, but it can…

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Added by Chris Branum on December 25, 2012 at 10:00am — No Comments


Influencer
If You Go for the Inspiring Message on Social Media, You have to Go All Out

Driving Sales Christmas

I start to sound like a broken record whenever I recommend to businesses that they need to be as human as possible on social media, that the venue is one dominated by people, and that brands are most successful when they stay professional but avoid being robotic. I’ll continue to say it as long as it stays true,…

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Added by J.D. Rucker on December 25, 2012 at 6:00am — No Comments

The Top 24 Social Media Marketing Tools Used by the Pros

#1: Unlock to Share Plugin

My favorite social marketing tool of all time is the unlock to share plugin. What is…

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Added by Joe Schwartz on December 24, 2012 at 6:29pm — 4 Comments


Influencer
Car Dealer SEO Mistakes: Stagnant Keywords

Keywords

There’s a plethora of articles, tips, and techniques about automotive SEO that fill blogs, webinars, and training courses. Everyone has opinions about what works best and how to help dealers rank better in search. The biggest mistake that dealers (and their vendors) often make isn’t in the SEO techniques themselves but rather in the underlying keyword principles.…

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Added by J.D. Rucker on December 24, 2012 at 7:00am — No Comments

A Deeper Look Into the YouTube Redesign, Annotations and InVideo Programming

Increases in broadband penetration and improvements in mobile, 3G (or 4G for many of us now) speeds have lead to a rapidly increasing change in how we consume media online. It is now common to see widespread use of higher quality image formats, more advanced usage of HTML5 and other…

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Added by Joe Schwartz on December 23, 2012 at 12:30pm — 4 Comments


Influencer
5 Rules of Twitterquette when Asking for #Twitter Retweets

Begging

As social signals continue to rise in prominence when it comes to search engine rankings, there has been a revival in the need for retweets. Google and Bing are assigning a certain level of importance on the sheer organic numbers that are gained when it comes to social sites like Twitter, Facebook, and Google+, and…

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Added by J.D. Rucker on December 23, 2012 at 5:57am — No Comments

Top 15 Most Popular Video Websites | December 2012

Here are the 15 Most Popular Video Sites as derived from our eBizMBA Rank which is a constantly updated average of each website's Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast."*#*" Denotes an estimate for sites with limited Compete or Quantcast data

1 |…

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Added by Joe Schwartz on December 22, 2012 at 3:50pm — No Comments

3 Helpful Tips to Make Sure Your Online Reputation is Protected!

Your dealerships online reputation can literally make or break your business success.  Why’s that?  Because, statistically speaking, around 90 percent of all consumers use the Internet to research businesses when they are looking for a product or service. …

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Added by Rick Mosca on December 22, 2012 at 1:00pm — 18 Comments


Influencer
Always Keep Your Eyes Open for Social Media Opportunities

Opportunities

“I sit down at the computer and think of things to post on social media.”

This is the problem. It’s the challenge that faces many dealers as they try to explore new ideas to post about on social media. They have “social media time”…

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Added by J.D. Rucker on December 22, 2012 at 4:00am — 9 Comments


Influencer
Wishing Everyone A Happy Holidays And Prosperous New year

As 2012 draws to a close, I wanted to take a quick moment to wish everyone a happy and safe holiday season and hope you enjoy your definition of success in the coming year.

Have a great Holiday everyone!

Michael

Added by Michael Cirillo on December 21, 2012 at 9:46pm — No Comments


Influencer
Is Raising Your ELR the Right Solution for a Lackluster GPM? by Robin Cunningham

This is a story about a phone call I received several months ago from a service director who had recently attended our NCM® Institute class, Principles of Service Management I. Although not her real name, I’m going to call her “Debbie” throughout the…

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Added by Garry House on December 21, 2012 at 7:45am — No Comments


Influencer
Top 10 Blogs and News for 12/17-12/21

The most trusted name in live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…

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Added by Ketty Colom on December 21, 2012 at 7:30am — No Comments

World Didn't End... So Now What?

Like Y2K and Twilight: Breaking Dawn before it, the Mayan Apocalypse has thus far failed to bring about the end of the world. The solar flares didn’t fry us, the meteor didn’t send us the way of the dinosaurs, and Cthulhu remains slumbering his ancient slumber in the abyss. This surprising survival on the part of the human race has left many…

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Added by Timothy Martell on December 21, 2012 at 6:30am — No Comments

SoLoMo Infographic: Retailer Guide to Connecting Social Media, Local Search and Mobile Marketing

SoLoMo Infographic

Retailer Guide to connecting Social Media, Local Search and Mobile Marketing Tactics to create a more effective SoLoMo Strategy…

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Added by Ralph Paglia on December 21, 2012 at 2:00am — 7 Comments

Facebook to Launch Video Advertising Product Next Year

The Facebook video advertising strategy has been a topic of speculation for almost as long as Facebook has existed. Now Ad Age has reported that Facebook have been holding preliminary discussions with industry executives regarding the impending launch of a video advertising product in the first half of next year, which may take the form of 15 second spots…

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Added by Joe Schwartz on December 20, 2012 at 4:42pm — No Comments

Dealer Website Best Practice: "Talk To The Dealer"

Does Your Dealership Have a "Talk to the Dealer" Website Page?

Recently I was contacted by Darin Wade, the owner of the new Power Ford of New Mexico in Albuquerque to assist in the development of a BDC and Digital Marketing Strategy.  One of the key differentiators that Darin had already implemented, which I became aware of…

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Added by Ralph Paglia on December 20, 2012 at 3:00pm — 15 Comments


Influencer
Using Twitter Pictures Like Instagram to Highlight Cars in an Interesting Way

When Instagram decided to block Twitter from being able to post the images directly onto the platform, we all knew it was a matter of time that Twitter would have its own variation. We didn't realize that it would only take a few days. We also didn't expect it to be such a useful portion of…

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Added by J.D. Rucker on December 20, 2012 at 2:00pm — 2 Comments

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