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All ADM Member Blog Posts (8,960)

We Need Two BDC Coordinators

Opportunity and position information: Great opportunity for an experienced Customer Relations Manager and we are especially interested if YOU have great phone and computer skills. Great earning potential for the right candidate. Salary plus commissions. Earn $$ for Showed Appointments and Vehicles Delivered! Must be able to take direction and work as part of a team! Great family owned and operated business with a great reputation…
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Added by Mitchell Brenner on January 17, 2011 at 6:58am — No Comments

A Lesson From Groupon

Who are we putting in charge of our business?

 

As I watched this video of Groupon’s CEO Andrew Mason apologizing for a business in Japan that couldn’t handle the orders that Groupon generated for them over New Years I couldn’t stop thinking; Video Click Here

“Here is a vendor that set a marketing strategy in place for a business using…

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Added by Larry Bruce on January 17, 2011 at 5:55am — 3 Comments

Zocalo Labs Releases New Personalized Auto Dealer Mobile Marketing Tool; DealerApp Vantage Pro for Apple Devices

 Zocalo Labs Releases New Personalized Auto Dealer Mobile Marketing Tool;

DealerApp Vantage Pro for Apple Devices

 

Piscataway, NJ, January 17, 2011 –Zocalo Labs today announced the release of Dealer Appvantage Pro (DAP),   a new mobile application (app) developed to help auto dealers better interact with their…

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Added by sara callahan on January 17, 2011 at 5:54am — No Comments

Coordinated Marketing -- Bang for the Buck!

I'm now the "Coordinated Marketing" editor at ADM, so here is the vision of "Coordinated Marketing" in action:  An in-market email blast recipient visits the dealer's Holiday Gift Card site via the link provided in the email and downloads a certificate to receive a $300 gift card with purchase of any new car at your dealership within the next five days. While at the site, he/she also sees on the certificate site a link to a funny video you provided on your…

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Added by Keith Shetterly on January 16, 2011 at 6:30am — 2 Comments

Are You Overwhelmed With NEW Digital Marketing Websites?

Automotive Social Media and SEO



Every week it seems that a new social media website or micro-blogging platform comes to market and your circle of friends invite you to join. I don't know about you but how does the average person evaluate the benefits of using these new digital marketing tools? Are you overwhelmed? Do you feel that you are dodging bullets?



In the past 60 days you may have been invited and… Continue

Added by Brian Pasch on January 15, 2011 at 10:30pm — No Comments

QR Codes-one idea for your dealership.



There has been some sporadic talk of QR codes and the applications/scenarios that may or may not work in dealerships, and I’m sure that soon enough there will be plenty that do, but for now I wanted to share a really inexpensive idea that can get the ball rolling and create additional digital awareness for your sales and management team.

 

The following is a step-by-step process to create a QR Code for each salesperson that links back to a review site. …

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Added by Scott Falcone on January 15, 2011 at 6:22pm — No Comments

Facebook Pages for Car Dealers; Tips for Adding Some Personality to Yours!

6 tips for bringing personality to your Facebook business page

written by Taylor Ellwood

 

The majority of Facebook business pages tend to be a little dull, with the…

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Added by Ralph Paglia on January 15, 2011 at 1:30pm — 1 Comment

Automotive News Microsites And Acton Toyota, Done Right and Done Wrong

Read an article yesterday in Automotive News about Microsites and Acton Toyota "1 Web site? Why stop there?" . I was absolutely thrilled to see that Post-Click-Marketing is finally getting some long overdue credit in the space and from Automotive News to boot.

However Acton hasn’t even scratched the surface with Microsites and Post-Click-Marketing and…

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Added by Larry Bruce on January 15, 2011 at 9:00am — 4 Comments

Top 100 Auto Industry Influencers Ranked by Twitter

Top 100 Auto Industry Influencers in North America according to their Twitter Influence...

 

Automotive : Top 100…
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Added by Ralph Paglia on January 14, 2011 at 4:30pm — 1 Comment

Drive Conversions with Your Dealership's Facebook Business Page

You can increase leads and conversions through your dealership's Facebook business page. However, you need to take an approach different from hard-sell methods you may have used in the past with traditional advertising. Social media marketing is all about building relationships with your…

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Added by Paul Potratz on January 14, 2011 at 2:33pm — 1 Comment

Gen Y and Chevy - a love story build through the stomach?

It appears to be that Chevy has learned its lesson and glimpsing over the fence with the hope figuring out how Scott Monty and Ford has become the “role model” for Automotive involvement in Social Media. Looking at all the indicators what made Social Media what it is today – a powerhouse and a media revolution initialized by a group of Gen-Ys or let’s call them Millenials – Chevrolet decided exactly to… Continue

Added by VJ on January 14, 2011 at 8:30am — No Comments

Customer Relationships: Putting It To Work for Your Dealership

In the automotive service marketing realm, customer relationship programs are essential to successful car dealer marketing.  From new vehicle sales to automotive service, dealerships are always looking forways to reach out to their customers and improve upon customer loyalty.

 

By initiating customer relationship campaigns, a car dealership can augment their car dealer direct marketing plans and enhance theirbottom lines.

 

To do so, automotive dealerships can…

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Added by Stacy Mueller on January 13, 2011 at 9:46am — No Comments

Increase Open Rates for Your Automotive Email Marketing Campaigns

Increase Open Rates for Your Automotive Email Marketing Campaigns


The shotgun approach to automotive email marketing is the best way for your dealership’s message to end up being marked as spam.  Working with our dealers we have found that targeting email messages to customer based on their specific vehicle models tend to have higher open rates than those blanketed approaches do.  Below are three ways your…
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Added by Paul Potratz on January 13, 2011 at 8:43am — No Comments

BDC - Daily Phone Training

Old Blog I wrote from when I was Internet Director at Teddy Nissan...I still Preach This!!!

 

http://www.dealeretraining.com

http://dealeretraining.tumblr.com/

http://www.automotivephonetraining.com…

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Added by Stan Sher on January 12, 2011 at 10:00pm — No Comments

Do you build value?

http://www.dealeretraining.com

http://dealeretraining.tumblr.com/

 

I have been working in the automotive industry for over 8 years as of this month.  The one thing that I felt I could always do better was build value in my presentations.  When I say presentations, I am not just talking about performing a powerful walk around.  I am talking about…

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Added by Stan Sher on January 12, 2011 at 9:30pm — No Comments

Behavioral Targeted Advertising for Car Dealers

What can dealers do with Behaviorally Targeted (BT) web based advertising?

Behavioral Targeting is advertising space purchased from an online network of websites that utilize technology to…

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Added by Ralph Paglia on January 12, 2011 at 9:00pm — No Comments

Increase Reviews on Google Places With New App

The best time to capture a review from a happy customer is while they are with you at your place of business. As soon as your satisfied customers leave your building, the likelihood that they will place a review on Google Places is reduced. Business owners have been struggling to establish easy processes to increase their direct Google Places reviews. Solutions are on the way!…



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Added by Brian Pasch on January 12, 2011 at 4:30pm — 2 Comments

Planning an Automotive Mobile Marketing Campaign

 

Perhaps you’re aware of all the hype…

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Added by Paul Potratz on January 12, 2011 at 2:14pm — No Comments

How do I check my SEO?

OK, so we all know about backlinks, and keywords, and meta tags. We know we should have content righ sites, and make sure we are relevant. We know we need Quality back links.



So, we spend time and money creating all these things.

 

Other than seeing 100,000 unique visitors to your site (I could only wish), how can you see how well Google and the other search engines rank you, and how easily you are found. Without typing all the keywords yourself into a google search…

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Added by Fern Turpin Jr on January 12, 2011 at 2:09pm — 7 Comments

Be nice to your reps when discussing display and banner ads... (study)

Okay, okay I am guilty as well pinning down the autotrader or cars.com rep in regards to “what is my click-through-ratio?” (CTR) or “I don’t know if these banners really do anything for me”, every time they wanted to make an up-sell for ”better exposure” of the brand. There was just too much doubt and not knowing in me to easily pass on these spins – until today (well, may be).



The… Continue

Added by VJ on January 12, 2011 at 10:50am — No Comments

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