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All ADM Member Blog Posts (11,128)

Mobile Marketing Rises Despite Growth Challenges

Automotive Mobile Marketing Rising Sharply in 2012, Despite the Challenges That Stunt Growth

Automotive Mobile marketing programs and related budget allocations by car companies and dealers are projected to increase in 2012. However, 37% of…

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Added by Ralph Paglia on May 29, 2012 at 10:00pm — 3 Comments

Tips and Tricks to Keyword Research, Part 1: Taking a Step Back

(Photo credit: Flickr user XIGLER)

All referrals start with the keyword. A positive SEO strategy understands brand and location, promotes creativity, and is the path to getting you referrals. Last year Cobalt’s Jon Goad discussed the power of keywords on dealer websites (…

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Added by Greg Bem on May 29, 2012 at 3:32pm — No Comments


Influencer
Online and Offline Road to the Sale: Merge Lane!

Do you realize that your online customer is using the Internet to infiltrate and preempt your Road to the Sale (RTTS)?  Much of your RTTS is online now, if you think about it.  And you need to adapt!  How?

 

First, take a look at this classic…
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Added by Keith Shetterly on May 29, 2012 at 12:30pm — 2 Comments

Becoming an ActivEngage Virtual Sales Assistant: Day 4

“If we’re working with Longo Toyota chatters, we direct them to ClientCare instead of Internet Sales.” Carl spoke to me out of the corner of his mouth, keeping both eyes focused on his current live chat conversation. His fingers flew across the keyboard, typing out leasing information on a new Camry as he…

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Added by Stephen Jackson on May 29, 2012 at 11:08am — No Comments


Influencer
Automotive Sales Internet BDC Experts - Be Proactive - Dealer eTraining

http://dealeretraining.com/

https://www.facebook.com/dealeretraining



Automotive Sales and Internet BDC Expert Stan Sher of Dealer eTraining explains the importance of being proactive in the dealership.  Too many times sales people are wasting time…

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Added by Stan Sher on May 29, 2012 at 9:30am — No Comments


Influencer
Black Book Online Offers New Features For Activator Technology

Boca Raton, Fla. - Black Book Online, the leading online vehicle trade-in sales lead generator, today announced an upgrade to its Activator™ platform with features designed to help automotive dealers generate more high quality trade-appraisal leads via mobile technology and social media.

 

New feature-rich enhancements are highlighted by a mobile version of Trade-In…

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Added by John Sternal on May 29, 2012 at 7:31am — No Comments

Who's Filling Out The Credit Application At Point of Sale? Hopefully It's Not Your Salespeople... - Cater Nies, Dealer Synergy

Who's Filling Out The Credit Application At Point of Sale? Hopefully It's Not Your Salespeople...

How many times as a manager have you looked through a deal that one of your salespeople just dropped on your desk and you asked yourself. "Who filled out this credit application? Or who filled in the blanks? Why are there crossouts? It sure looks like my salesperson did this. I have a complete deal in front of me. Ok let's call it in. " That's the norme in most dealerships. We wag the…

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Added by Sean V. Bradley on May 28, 2012 at 11:08am — No Comments

2012 Automotive Special Finance

2012 Automotive Special Finance

Banks are buying again and they are buying deep. Sub Prime Business is back and it is extremely profitable. I work with dealerships all over the country and the feeling is unanimous… They are ALL loving it! Why wouldn’t they? Over 60% of the United States has less than perfect credit.

Let me clear up some misconceptions about Special Finance. There are two different ways that you can engage the sub prime market (or not engage it at…

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Added by Sean V. Bradley on May 28, 2012 at 10:58am — No Comments

“Oops, forgot about K.I.S.S.” says Android

A recent report states that are close to 4000 different hardware devices using the Android operating system. (link)

Another report says that Android now has 59% of the mobile market. (…

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Added by Todd Katcher on May 27, 2012 at 2:00pm — 5 Comments

Are You Planning On Attending AutoCon 2012?

If you are planning on attending the AutoConnections Conference and Exposition at the Aria Hotel City Center Las Vegas from September 5th through September 8th, 2012, then we want to feature you in a video.…

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Added by Ralph Paglia on May 26, 2012 at 12:00pm — 4 Comments


Influencer
How long should your Video be? We`d like everyone`s opinion in the ADM Community please? Re; Ken`s 1st 2:40 Video

First off Happy Memorial Day Weekend to everyone on ADM & their families!~

 
**We had this discussion at Douglas this week in regards to length of videos........ The Dealer Principal wanted me to experiment and try to make a 2 minute & 30 second video....... as a…
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Added by Ken Beam on May 26, 2012 at 7:47am — 7 Comments

Remember When You Bought Your First Car?

My first car which I purchased was a 1977 White 4-Speed Toyota Corolla.  It wasn’t the nicest looking vehicle anyone has ever seen.  As a matter of fact, it was what people today would call a “hoopty” or “jalopy”.  As soon as I made the purchase, I headed over to AutoZone to cover the steering column, replace the side mirrors, buy seat covers, and styled it up with the double windshield blades.  My taste in style has since changed.  It was ugly to say the least, but it was mine!

The…

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Added by James Schaefer on May 25, 2012 at 4:00pm — No Comments

The spectacular marketing fail of JC Penney

 

  • The spectacular marketing fail of JC Penney

May 24, 2012

While you may have read "7 Reasons Coupons Don't Work For Marketing," you might have thought, "Yeah well, since coupons bring customers come in, I'll keep using them to market my retail shop."

That's what the management team of JC Penney must've thought for…

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Added by Michael Jessick on May 25, 2012 at 1:18pm — No Comments

Top Blogs and News for Auto Dealers: May 21 - 25

The most trusted name in live chat brings the best blog posts and auto news stories right to you! We monitor industry trends, current events  and the auto dealer community every week to bring you the top blogs and automotive stories from around the globe. On this week’s edition – become a LinkedIn pro, headlights have rights, and GM pulls its Facebook Ad…

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Added by Stephen Jackson on May 25, 2012 at 7:07am — No Comments

Take the First Step to Phone Excellence

Step #1

Never allow your staff to choose between a customer in person and a customer on the phone.…



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Added by Chip King on May 25, 2012 at 5:30am — No Comments


Influencer
Google Display Ads Alongside Search Results?!

Google Display Ads Alongside Search Results?!

Check out this great blog by Andrew Pasternak our SEM Director, as he tells us what's next in search engine marketing.

Anyone who is a real techno-geek about this stuff knows that there are two primary types of ads you can run through Google: text ads on the search network, and display ads on…

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Added by Paul Potratz on May 24, 2012 at 1:47pm — No Comments

Super Sale

We have just finished a Super slae in our store

We did great 5 days 35 cars @ $3540

I would like to hear back from you guys about your expierience with Super Sale companies

Added by Nick Risucci on May 24, 2012 at 12:38pm — No Comments

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