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Auto Dealer Monthly, LLC
2012 Dealers' Choice Awards Winners Announced
SARASOTA, FLA. – April 2, 2012 - Auto Dealer Monthly magazine released the findings of the 2012 Dealers’ Choice Awards in the April 2012 issue. This year’s awards mark…Continue
Added by Jenny Murphy on April 2, 2012 at 11:25am — No Comments
As many observant dealerships know by now, there has been a lot of industry buzz about ZMOT. ZMOT, or the Zero Moment of Truth had its genesis at Proctor and Gamble, and has gained additional momentum thanks to Google and industry visionaries like Brian Pasch.
Added by Aaron Hassen on April 2, 2012 at 8:00am — No Comments
IDACO is the pioneer in wiring harness in Egypt; it established the wiring harness business since 1986, 2factories, more than 1500 employee, more than 10 customers, and exporting to Europe since 2005 ,
Added by Aya Fayez on April 2, 2012 at 3:30am — No Comments
1 in 4 online automotive shoppers, who gather information online and login…Continue
Added by Ralph Paglia on April 1, 2012 at 10:00am — No Comments
In preparation for their IPO, Facebook is extending its reach into the real world by releasing an in-vehicle app that will work with vehicles equipped with GPS and Bluetooth capabilities. The "Drive My Status" app is designed to allow people to stay connected at all times to their social networking by…Continue
Added by J.D. Rucker on April 1, 2012 at 1:37am — No Comments
Please check out my article on Page 24 of the April 2012 edition of Dealer Marketing Magazine titled:
"Reputation Management Sells More Cars Than Any Other Social Media Strategy"…Continue
PCG Digital Marketing and PCG Consulting welcomes John Quinones to our team. John previously worked at TK Carsites and was their top performing sales professional. John is based in Orange County California and will assist PCG meet the needs of dealers on the West Coast.
Car dealerships Are Not "Man Certified" so why be "Women Certified"?…Continue
Dealerships rely heavily on traditional methods such as television commercial, print ads, promotional days that involve decorations and banners, and simple walk-ins. When this has been the norm for so long, many dealers wonder why they should look at taking their business “mobile.” In this case, mobile, doesn’t meant to put all of your vehicles on a truck and drive all over town. It means to reach customers through mobile devices. If you are a dealership, you should explore the opportunities…Continue
Added by Dmitriy Goroshin on March 30, 2012 at 10:23am — No Comments
In The Beginning Was Word-of-Mouth Marketing. It is now the Alpha and the Omega.
Added by Tom Gorham on March 30, 2012 at 9:34am — No Comments
Maximizing your Most Valuable Asset
Use the data you already own as your most valuable asset for producing maximum ROI
Use the data you already own in smarter and more efficient ways; decrease waste and increase revenue with an informed and targeted approach. Find out how modern dealership systems and best practices help you sell more cars for less money. What kind of data sells cars? How do I segment my data? What ROI should I expect from this approach?…Continue
Added by Joey Little on March 30, 2012 at 9:24am — No Comments
By the end of Friday, 32 new cars will have been sold at 50 percent off the manufacturer’s suggested retail…Continue
The suspense is over. Dealers now have till April 20th to decide to take the Dealers United SEO offer.
The selected vendor partner for Automotive SEO is KPA/TKA and dealers will have two solutions to select at a 52% discount.
The package features are listed below:
Microsoft and West Coast Customs know what people fantasize about, how about your dealership?
Today’s car enthusiast get excited about three things; cars, technology, and customization via accessories. Combine all three and you get…Continue
Added by Ashley Poag on March 29, 2012 at 1:37pm — No Comments
Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.
At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.Continue
Added by Larry Bruce on March 29, 2012 at 8:00am — No Comments
Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in…Continue
Added by Larry Bruce on March 28, 2012 at 7:32pm — No Comments
If the answer is yes, claim them and merge them with your current Fan page!
Many dealerships have multiple Facebook pages representing them out there. Which page are your customers checking into? You can merge these other pages with your fan page, but you must claim each of these non-fan-page pages before you do so.
Here's how to claim and administer the pages that are not your fan page, but represent your business:…Continue
Added by Adam Ross on March 28, 2012 at 2:59pm — No Comments
The “Holy Grail” of automotive retail should be to grow beyond the “Internet Department” or “BDC” and become what we’ll call here a “Digital Dealership”. Our industry has been implementing these departments since the late nineties and still is up to now. These departments evolved out of necessity to capture a consumers interests via the internet in a more efficient manner than they had been doing up until…Continue