Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Question to the forum for advice. Looking at the social spectrum and I see the claims of companies such as Social Ups that have increased FB likes for some dealers to over 120k. That looks impressive, on paper.
The marketing pitch for most of these social fan drive companies is FB w/o fans is like the newspaper no-one reads.
But what if the only way to advertise in the newspaper is to advertise in a paper that is only read 750 miles away? Sure it gets lots of…Continue
Added by Ralph Paglia on August 4, 2011 at 11:30am — No Comments
Recap: US Car Sales for Month of July
With many car buyers worrying about a potential double dip in the U.S. economy, auto sales this past month have been sluggish. However, auto retailers in the U.S. have eked out about 1.1. million vehicles sold for July 2011. This is a little less than a one percent increase from July 2010.
Added by Ralph Paglia on August 4, 2011 at 11:00am — No Comments
Google seems to be everywhere lately, especially with their introduction of +1 and Google Plus. Many people have so many different aspects of their life integrated into the search engine (email, social network, search engine, calendar, document management, etc) that sometimes it is hard to remember how we ever got along without it.
Tucson, AZ - As with any promotion they embark on, the Jim Click and Holmes Tuttle automotive teams like to "go big or go home." For this reason, when it came time to generate excitement, sell cars and drive attendance at the three-day-long Tucson Convention Center (TCC) sale, the Jim Click and Holmes Tuttle automotive team turned to Arrowhead Advertising and SCA Promotions. Arrowhead Advertising administered the…Continue
Added by Amanda S. on August 4, 2011 at 7:00am — No Comments
My youngest sister was born premature and as a result had pulmonary problems as a child. Because she suffered from chronic asthma, there was little expectation for her to be a strong and healthy child. One of the therapies she was subjected to in an effort to strengthen her lungs, was swimming underwater. I am sure this started out as a terrifying experience for a young child who had…Continue
Added by Stephanie Young on August 4, 2011 at 7:00am — No Comments
I had my "It's a Wonderful Life" George Bailey moment today: If I wasn't around and had never been born, my dealer's OEM website vendor would have been able to sell a monster PPC campaign because she's "done one for her husband's small business" using the $100 Google Small Business PPC Gift Card they got in the mail, my…Continue
Guide Offers 10 Most Popular and Effective Auto Dealer Promotions
(DALLAS, TX – August 3, 2011) SCA Promotions has released a marketing promotions guidebook written specifically for auto dealers. The guidebook, "10 Promotion Ideas to Drive Qualified Leads NOW" provides dealers with the most popular and effective big-prize promotions proven to cut through marketing clutter and gain prospect's attention.
Added by Amanda S. on August 3, 2011 at 3:01pm — No Comments
Added by Ralph Paglia on August 3, 2011 at 2:37pm — No Comments
Added by Amanda S. on August 3, 2011 at 2:00pm — No Comments
Black Book Publisher Hearst partners with Mofuse.com for 2500 mobile websites for multiple publications: http://tinyurl.com/3w82jmf
Added by Mike Brodeur on August 3, 2011 at 11:40am — No Comments
Added by Ralph Paglia on August 3, 2011 at 9:00am — No Comments
Okay, I don't know that Google is indeed punishing us, but here's what a Google Maps search result looks like when I enter the search terms "Chevrolet dealer in Chester, Virginia." Screen shot below.
This has been going on for 2-3 weeks, coinciding with the changes in the Google Places pages that we have been discussing here on ADM and elsewhere. We have a decent Places page, by the way, no problem there.
See that red dot at Chester on the map? That's our…Continue
Added by Ralph Paglia on August 3, 2011 at 7:00am — No Comments
One of the SEO sites that I frequently read (www.searchengineland.com) has a VERY interesting post by a reader, LebSEO Design's Wissam Dandan. He has found examples of Google Adwords ads appearing at the bottom of the page for some searches.…Continue
Added by Ali Amirrezvani on August 2, 2011 at 12:38pm — No Comments
While working with one of my clients covering a strategy on changing the price of a vehicle he had priced at $15,298, my first reaction was to tell him to reduce it down to $14,995 so he wouldn’t miss any searches done up to $15,000 because of his $298. Then it dawned on me, don’t even change it to $14,995 that might not work either. After the conversation, I come across a strategy that has changed the way I tell my dealers how to price a lot of their cars. It made me research all pricing…Continue
Everyone has worked with Negative Nellie and Cantankerous Craig and seen how they can poison the waters of progress with their hater-aide. Their less than inspiring attitude spread like a cancer through what was once an optimistic and forward moving team. To managers and fellow peers, it is easy to identify the Nellies and Craigs and see the impact they have on team…Continue
Added by Stephanie Young on August 2, 2011 at 7:00am — No Comments
The August issue of Dealer Marketing Magazine hits dealer's desk this week and the focus of the issue is on dealer education and sales training. I am very excited to have been selected to be part of the cover photo with a great group of automotive educators and trainers.
This summer PCG Digital Marketing kicked off the PCG Pit Stop tour and some of…Continue
I've heard it said that everything is marketing. Customer service is marketing, an employee's attitude is marketing, the appearance of your facility is marketing, and on and on. I agree.
But is all marketing dependent upon an ROI? How do you measure the ROI of free coffee in the waiting room (no small cost at today's prices)? How do you measure the ROI of personnel attitude? How do we measure the ROI of the appearance of your facility? We all know those things are…Continue
Published On: June 20, 2011
“The Revolution Will Not Be Televised, But You Can See it on YouTube!” Presented by Mark Dubis at the 10th Digital Dealer Conference.
Car dealers everywhere need to beware of one major paradigm shift: the proliferation of online social media and user-generated communities. Your…Continue
Added by Richelle Farley on August 1, 2011 at 5:26pm — No Comments