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All ADM Member Blog Posts (11,796)


Influencer
Are Your Dealership's Emails Ready to be Opened on a Mobile Device?

I've written a lot about the importance of having a mobile friendly auto dealership website given the increase in smart phone usage, but when your dealership sends emails, are you also taking mobile into consideration?

 

A recent study by Knotice, an…

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Added by Ali Amirrezvani on September 26, 2012 at 10:00am — 5 Comments

Why Customer Service Robots Don’t Exist (Yet)

I don’t think anyone can deny that robots are pretty cool. I mean, we can send machines to the bottom of the sea or to the depths of space. Robots have improved …

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Added by Stephen Jackson on September 26, 2012 at 9:41am — No Comments


Influencer
Plenty of Activity Developing With Used Car Prices

Interesting Patterns Developing With Used Car Prices

 

Following is the latest used-car pricing trends from Black Book data and analysis. Week over week gas prices at the pump increased by $.03, with no detriment to the necessary changes to the vehicles of the…

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Added by John Sternal on September 26, 2012 at 8:00am — 2 Comments


Influencer
Check Out The New MySpace!

Facebook has become so entrenched as the social media leader, it’s difficult to imagine any new threats emerging… but what about old threats?

 

What about long forgotten ancients,…

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Added by Timothy Martell on September 26, 2012 at 5:00am — 8 Comments


Influencer
Dealers finding it difficult to put a price on online reputation building

Dealers aren't the only companies finding it difficult to put a price on online reputation building. My Dentist sure found it difficult and now he’s paying the price.

 

When I caught up with my dentist today he looked like he was just drilled for a root canal. Turns out he had just checked his Yelp account and found another negative review atop the…

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Added by Jerry Hart on September 25, 2012 at 5:30pm — 13 Comments


Influencer
The Warren Buffet Approach for Automotive Reputation Management

Th e quality of customer service you provide can make or break your dealership, and now everyone will hear about it. Before  consumers even visit your dealership they are doing their research online. In his recent article “11 Things You Didn’t Know…

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Added by CDK Global on September 25, 2012 at 3:30pm — 3 Comments

Being An Absent Leader Is Much Like Being An Absent Father

 

On January 15th 1928 my father, Edward Lockerd, was born. Sometime within the next year his father, my Grandfather, George Lockerd, left and was never to be seen or heard from again.

My father, one of four, two sisters and a brother,…

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Added by Craig Lockerd on September 25, 2012 at 3:23pm — No Comments


Influencer
Disaster? It’ll Never Happen to Us...Yeah, Right!

About a month ago I was woken up one night at 1 am with a phone call that nobody wants to get. I was told the sprinkler system in our office building had activated and a minor ‘flood’ was in progress. I asked if there was a fire, but the answer was no. No fire. For some reason the…

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Added by Mike Esposito on September 25, 2012 at 11:00am — No Comments

Marketing Your Automotive Dealership is NOT that Hard to Do

Recently, I traveled to New Mexico to consult with a dealership about their marketing strategy.  The conversation went a bit like this:

DeliveryMaxx: “What are you currently doing with advertising today?”

Dealership: “We are doing print (newspaper), TV, Radio, and I have a billboard two exits down.”

DeliveryMaxx: “How is that working for you?”

Dealership: “I can’t really put an ROI on it, but I think it is branding…

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Added by James Schaefer on September 25, 2012 at 10:51am — No Comments

Car Dealer, Paul Sansone Jr. Will Be Conducting a Workshop on "Relationship Selling" At The Internet Sales 20 Group



http://www.internetsales20group.com

Car Dealer, Paul Sansone Jr. Will Be Conducting a Workshop on "Relationship Selling" At The Internet Sales 20…

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Added by Sean V. Bradley on September 25, 2012 at 10:30am — No Comments

Craigslist Posting for Car Dealerships

By Adam Ross, Infinite Prospects, Inc.

Craigslist is an online classified ad website, with ads posted by category and geographic location, and major areas (i.e. New York City, South Florida,  further broken down by sub-areas to help users…

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Added by Adam Ross on September 25, 2012 at 10:00am — No Comments


Influencer
How to Turn an Angry Customer Into a Loyal One

It’s one of those unfortunate, inevitable facts of life: every company and every employee will at some point have to deal with an angry customer.

Whether their anger is warranted because of a bad situation, or whether the customer is just plain difficult, doesn’t matter. These days, companies must respond to and deal with angry customers. If they don’t, they risk those customers becoming brand detractors, using social media to spread the word,…

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Added by Mike Gorun on September 25, 2012 at 9:30am — 3 Comments


Influencer
The Selling Process…has it changed?

Does your dealership have a BDC or Internet Sales Department?  When appointments show up to the dealership, is there a set process to handle these customers?  Let me let this thought process for a second…

Ok, so right now you are probably realizing that you do have these departments yet they are under performing.  Perhaps you have trained your sales staff in the basic methods of the road to the sale or you might have just hired a few “green peas” and thrown them out…

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Added by Stan Sher on September 25, 2012 at 8:36am — 7 Comments

How A Social Search Engine Could Turn Facebook Around

Shares of Facebook stock are still trading below 40% of the social media company’s initial public offering of $38, but CEO Mark Zuckerburg’s announcement of a Facebook search engine serves as a light at the end of a tunnel for many investors. …

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Added by Stephen Jackson on September 25, 2012 at 8:26am — No Comments


Vendor
Dream, Opportunity, Why

When an opportunity comes, it sometimes, and actually most of the time appears in a different form and from a different direction than one expects. This is one of the tricks of opportunity. It has a sly habit of slipping in the back door, and often it comes disguised in the form of misfortune, or temporary defeat. Perhaps this is why so many fail to recognize the opportunity itself. Stay persistent, unwavering, and true to your dream.

I was told by my mentor that the why is much more…

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Added by Russell B. Hill on September 25, 2012 at 7:30am — No Comments


Influencer
Improve Your Marketing At Every Level Of The Funnel With Retargeting

Retargeting is the newest toy in the toy chest for digital marketing companies. The perceived ROI it brings is making it very popular and the trend has grown to the point that now even Facebook is getting in the game. So what…

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Added by Timothy Martell on September 25, 2012 at 7:00am — 1 Comment

eMarketer Reports That SEO, Social and Content Marketing in Top Demand

SEO, Social and Content Marketing in Top Demand

Use of short-form, written content still outweighs visual assets such as video and photos

 

In an age where paying top…

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Added by Ralph Paglia on September 25, 2012 at 3:30am — 2 Comments


Influencer
The Spheres of DiMaggio

Yeah, I’m talking about baseball, kind of:  When we’re in a rut, or when we don’t get the result we want, or when we fail, we often use sports analogies like “in a slump”, “swing and a miss”, and “struck out”.  And so often, especially in the car business, we are very parochial about who we discuss these issues…

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Added by Keith Shetterly on September 24, 2012 at 9:30pm — 4 Comments

80% Smartphone Using Car Buyers Attempt to Access Dealer Content

4 in 5 US Smartphone Users Shopping for Cars Accessed Automotive Retail Content in July; Women More Engaged

80.6% of US smartphone users (85.9 million in total) accessed retail content on their…

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Added by Ralph Paglia on September 24, 2012 at 6:55pm — 3 Comments

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