Professional Community for Car Dealers, Automotive Marketers and Sales Managers
It's that time folks! The 11th Digital Dealer Conference & Exposition will be held October 5-7, 2011 at the Mirage in Las Vegas, NV.
Speaking applications are now available to download. Due to the high volume of speaking applications received, we've changed our process.
Please note: All applications to speak MUST be submitted with a promotional video about…Continue
Added by Dmitriy Goroshin on May 23, 2011 at 2:30pm — No Comments
CLIFTON PARK, N.Y. – May 23, 2011 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it has completed full integration of its dealership management system, Automotive Management Productivity Suite (AMPS), with the Toyota DMS Integration Program. Toyota dealerships using AMPS can now communicate seamlessly with Toyota Motors Sales, USA, Inc. (TMS) through integration…Continue
Added by Holly Forsberg on May 23, 2011 at 12:12pm — No Comments
DEARBORN, Mich., May 23, 2011 /PRNewswire/ -- FordDirect, a joint venture between Ford Motor Company and its franchise dealers, announced today the appointment of Stacey Coopes as CEO. Coopes previously served as executive vice president of…Continue
Added by Ralph Paglia on May 23, 2011 at 9:43am — No Comments
Originally published May 20, 2011 [LINK]
As I’m sure you’re probably aware by now, AutoTrader announced Wednesday that they had reached…Continue
We have moved forward with our initial beta testing on our new website and microsite platform, TK Connect, and now we're ready to expand the testing to the ADM community. We're offering 15 invites to the first dealers who respond…Continue
Added by J.D. Rucker on May 22, 2011 at 7:20pm — No Comments
AutoTrader Acquires VinSolutions – An Auto Industry Insider’s Perspective
While I was working as a speaker at the VinSolutions sponsored “Internet Battle Plan” 3 day dealer training workshop in Kansas City on…Continue
Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.
With the Internet and digital advertising, Social Media and Dealer…
Added by Tom Gorham on May 21, 2011 at 1:54pm — No Comments
I recently saw a vehicle advertised on a dealer website that caught my attention. This pre-owned car was advertised as a “CarFax One Owner”. Upon further investigation, I discovered that the “one owner” was a rental car company.
Even though the “one owner” statement may have been technically true, the description of the vehicle blew my mind: “With just one previous owner, who treated this vehicle like a member of the family, you'll really hit the jackpot when you drive home…Continue
Added by Jim Radogna on May 20, 2011 at 5:38pm — No Comments
That all elusive holy grail of marketing, word-of-mouth, is right up there with Big Foot and the Loch Ness Monster in that we hear reports that their real, but most of us have our doubts. The biggest reason why this is, is because most businesses fail to plan for it. Like anything else, if it's worth doing its worth planning for, below I will…Continue
Added by David Johnson on May 20, 2011 at 4:00pm — No Comments
After 10 years of digital and traditional direct marketing trying to figure out how to co-exist (or eat each other up to survive) in the automotive world, here is what has developed. Digital Marketing has grown tremendously because it’s new and initially had no numbers to speak of so it had nowhere to go but up.
Traditional direct mail marketing has grown a few small points a year, nothing surprising, just a good, solid, and dependable work horse.
Added by Todd Vowell on May 20, 2011 at 9:31am — No Comments
Is it bad to fail? No! (Fail is the “F” word to which I was referring. Get your mind out of the gutter) can any good come from failure? Yes! Dare to fail! Then learn from it. You can’t wait for a perfect set of circumstances. Perfect scenarios never come. There will always be roadblocks, obstacles and unfavorable conditions. Who cares? The time to do it is now. Don’t wait, hesitate or look for reasons to second-guess yourself. Think about anything you’ve done in your life. …Continue
Added by Brad Alexander on May 19, 2011 at 9:13am — No Comments
Added by TERRY GIBSON on May 19, 2011 at 8:00am — No Comments
- SOURCE AutoTrader.com -
ATLANTA and OVERLAND PARK, Kan., May 18, 2011 – AutoTrader.com has signed a…
Added by Ralph Paglia on May 19, 2011 at 5:30am — No Comments
Here’s the challenge: we dare you to incorporate all 60 of these dealership improvement efforts into your store in the next month. Post in the comments and let us know which ones you’ve incorporated, and also chime in with your own ideas for improvement.
1. Make name tags mandatory for every employee (real names or fun nicknames)
2. SNUGGIES. Keep branded snuggies…Continue
Added by CDK Global on May 18, 2011 at 4:02pm — No Comments
Added by TERRY GIBSON on May 18, 2011 at 1:27pm — No Comments
This is humorous outlook on how some Car buyers can actually feel. I came across this Video and found it very useful and funny . Certainly applies to the industry . Some of you may relate or possibly have encountered situations like this.
Added by Julia Spivak on May 17, 2011 at 7:43pm — No Comments
Added by Liz Krewson on May 17, 2011 at 8:42am — No Comments
Stephanie Young, Vice President of Business Development for The Manus Group, a premier provider of strategic sales force training, corporate leadership development and automotive and corporate recruiting services, posted an interesting entry on the…Continue