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All ADM Member Blog Posts (11,862)


Influencer
Four Examples of Dealer Website Content that will Boost Your Social Signals

As the convergence of search and social continues to become a reality, it's important for dealers to understand that they need content on their websites that can be shared. People will not share inventory on Facebook. They won't tweet specials out to their followers. They won't click the Google +1 buttons on…

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Added by J.D. Rucker on October 10, 2012 at 10:09am — No Comments


Vendor
How Can the Boss Make a Difference? (Safety Culture Tip #1)

When we try to create a ?safety culture,? we often start with the people on the shop floor, where obvious hazards lurk, like electric shock and oil slicks. Actually, one of the most effective places to begin creating a safety culture is the boss? office. (And if you are ?the boss,? thanks for reading this post.)



For a safety program, the difference between success or failure is often defined by the level of senior management team involvement. When GMs, owners or CEOs are involved,… Continue

Added by Patric Timmermans on October 10, 2012 at 9:27am — No Comments


Influencer
Facebook's New Collections Feature

Awhile back I wrote a blog on the rumors of a Facebook, “want” button and this rumor turned out to be true! While this new feature is still in beta testing and it’s not really a want button but a product page to collect all your favorite products that are then added to your timeline, I still think that this is the beginning of something pretty amazing.…

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Added by Ketty Colom on October 10, 2012 at 8:21am — No Comments


Influencer
Twitter Tips For Local Marketing: Wikimotive eBook

If you’re a local or regional business looking to advertise on the cheap, you probably use social media. Most everyone is on Facebook, but does your company have a Twitter? If not, you’re missing out on one of the most powerful and reliable …

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Added by Timothy Martell on October 10, 2012 at 6:42am — No Comments


Influencer
Social Media Sites as Tools: How to Post Quickly for Max Exposure

There are plenty of tools out there that help people post the same piece of content across multiple networks. Sendible, Hootsuite, Buffer - all make posting easy and convenient. While they can be great time savers and allow heavy social media users the ability to scale properly and plan accordingly, they also create problems and do not always maximize exposure.

Facebook will "batch" images posted from the same tool when more than one is posted through it in a 24 hour period. This is a…

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Added by J.D. Rucker on October 9, 2012 at 7:00pm — 1 Comment

Lease Mileage Checker – Stop guessing and start knowing where you stand!

Your customers constantly call you asking how to figure out how much mileage they have left on their vehicles before they start to incur the excess mileage charge. Wouldn’t it be great if you can provide them with a quick and easy way to figure this out on their own? Well, there actually is an easy way: Lease Mileage Checker.



What is a Lease Mileage Checker?



The Lease Mileage Checker helps customers figure out if they have exceeded the allowable…

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Added by Dmitriy Goroshin on October 9, 2012 at 2:21pm — No Comments

Aligning Your Website With Your Sales Process

According to this recently published study by J.D. Power, 59% of auto shoppers with smartphones access dealership websites from the dealership. But why would a car shopper go to…

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Added by Stephen Jackson on October 9, 2012 at 11:30am — No Comments

Why Dealer Facebook Fans Hide Posts At Shockingly High Rates

The article shown further down was originally published by Fast Company and has been getting a lot of attention from a wide audience, including many business executives and leaders…

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Added by Ralph Paglia on October 9, 2012 at 11:00am — 2 Comments


Influencer
DMEautomotive’s Driver Connect is a Finalist for Most Innovative Dealership Solution of 2012

Driver Connect Mobile App to be presented onstage during DrivingSales Executive Summit

 

DAYTONA BEACH, FL and SALT LAKE CITY, UT – October 9, 2012DMEautomotive’s Driver Connect, Mobile App has been named a finalist for the DrivingSales Innovation Cup Award for the Most Innovative Dealership Solution of 2012. Driver…

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Added by Crystal Hartwell on October 9, 2012 at 6:06am — No Comments


Influencer
The Four Most Important Aspects of Dealership Mobile Websites

There has been a lot more talk over the last several months about mobile. It has transitioned from a "check box" item where dealers ask their vendors the simple yes or no question, "Do you have mobile sites in your package?" Today, the questions are more along the lines of, "What makes your mobile websites better than my…

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Added by J.D. Rucker on October 8, 2012 at 9:35pm — 1 Comment


Influencer
Who Do You Coach First?

As a trainer, I am often asked if you should focus on your top performers or your bottom ones to improve business. Many ask how much time should be spent on either group. I will lay out the arguments for both and then give my answer with an extra tip for…

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Added by Glenn Pasch on October 8, 2012 at 6:34pm — No Comments

Has Automotive Managed Services Changed The Game for Social Networking & Reputation Management?

Managed Services is defined as a series of implemented processes and procedures that harness the power of social media

Automotive Dealers have begun utilizing the power of networking to supply Real-Time Results without the increased online marketing cost. The same processes and procedures used to build Social Media Platforms, like FaceBook,…

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Added by Dr. Harold Elam Jr. on October 8, 2012 at 6:30pm — No Comments


Influencer
Are you executing your processes???

Are you executing your processes???

 

How can you make sure that the processes you have throughout the dealership are executed every time….. and with every customer?

This has been and still remains one of the toughest things to get accomplished in the…

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Added by Jim Kristoff on October 8, 2012 at 5:16pm — 1 Comment


Influencer
From the Trenches - Ethics are for Kids!

 

Ethics: The rules or standards governing the conduct of a person or the conduct of the members of a profession.

 …

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Added by Tom Gorham on October 8, 2012 at 4:30pm — 20 Comments


Influencer
Are Your Marketing Priorities Aligned With What Google Analytics Says Is Important?

I am a vocal advocate for leveraging Google Analytics to guide a dealership's online marketing strategy.  Despite my pleas, a small percentage of dealer operators have a consistent process for analyzing Google Analytics data every month to spot trends or to prioritize marketing investments.

So I thought that I would write a few articles that utilize Google Analytics data charts to show hungry automotive marketing professionals and dealer operators how to leverage this great…

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Added by Brian Pasch on October 8, 2012 at 12:36pm — 6 Comments

J.D. Power 2012 AutoShopper Study Shows Car Buyers Using Mobile Devices At Increasing Rates

2012 New Autoshopper Study Shows Continued Evolution of Car Buyers Using Web Access Devices

 

J.D. Power and Associates Reports:…

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Added by Ralph Paglia on October 8, 2012 at 11:30am — No Comments


Vendor
Affordable Care Act Guidance Issued for Employers

This new guidance was posted on August 31, 2012 by the IRS, in collaboration with the Department of Treasury, Department of Labor, and Department of Health and Human Services (HHS). The guidance explains how employers can use a moving average to determine the status of full time employees, and answers questions employers might have about handling automatic enrollment of new employees, employer shared responsibility, and the 90-day limitation on waiting periods. The guidance provided by the…

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Added by Patric Timmermans on October 8, 2012 at 11:00am — No Comments

Are F Bombs Exploding On Your Showroom Floor?

I’m not really sure when the first time was that I heard somebody curse or that I even knew that it was a curse word at the time. I assume the first time I probably cursed myself was sometime in my teens, all the knuckleheads I hung around with did so of course I didn’t want to be odd man out… that's…

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Added by Craig Lockerd on October 8, 2012 at 9:00am — 14 Comments


Influencer
AutoUSA Welcomes Dealership Internet Sales & Marketing Experts as Panelists for Digital Dealer 13 Workshop

Fort Lauderdale, FL – October 8th, 2012— AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today the addition of five panelists to their scheduled workshop at the 13th Digital Dealer Conference & Exposition. Phil DuPree and Josh Vajda will present and moderate “The Five Things in Common That Successful Internet Departments Share” on Tuesday, October 23rd at 3:30 p.m. The panelists, all…

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Added by Holly Forsberg on October 8, 2012 at 8:02am — No Comments


Influencer
Mark Conner of Lithia Motors Selected to Present at the 2012 DrivingSales Executive Summit

Conner’s presentation “Close the Dealer ‘App Gap’” joins an agenda that also includes Billy Beane of ‘Moneyball’ fame, Facebook, and Google

 

Medford, OR – October 8, 2012 – Mark Conner, assistant vice president of Marketing for Lithia Motors, Inc. has been selected to present at the fourth annual DrivingSales Executive Summit (DSES), the most authoritative…

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Added by Crystal Hartwell on October 8, 2012 at 5:50am — No Comments

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