Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Dallas, TX –May 21, 2012 – RedBumper, (http://redbumper.com/), a new breed automotive inventory management company, today announced the release of an entire suite of Service Drive and Sales Equity tools for its dealers, SmartDrive. SmartDrive very efficiently allows a dealer to identify in real-time customers coming through their service drive that are in a…Continue
Added by Bruce Thompson on May 21, 2012 at 6:58am — No Comments
The 2012 Automotive Connections Conference & Exposition (aka AutoCon 2012) is brought to you by Automotive Media Partners, LLC. (AMP). AMP is a company led by Ralph Paglia, Chris Saraceno and Mike Myers who represent the largest online communities for Automotive…Continue
For all of us who remember the sales floor before the Internet, we remember when we were King. We knew more about selling cars and had more information than any customer. We manipulated the customer like a piece of clay. We made huge commissions off of customers that had no idea what they should be paying for a car. Dream of forever.
Those days are long ago and far away. …Continue
In April, 2012, Google began rolling out major changes to their search algorithm. The update, known as "Penguin", had dramatic effects on many of the searches that people do on a regular basis. In the automotive industry, the effects were felt by thousands of dealers. Some moved up if they had quality SEO practices being employed on their sites. As a result, others moved down.
This graphic goes into a little detail about the philosophies that dealers and their search partners should…Continue
While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.
Scott Monty, head of social media at…Continue
So your automotive sales are down, and you lay awake at night praying that you make this month’s budget just so you do not have to put all of your possession in the provided cardboard box and take the walk of shame out of the dealership. Does this sound familiar to you?
Anyone who has spent…Continue
Added by James Schaefer on May 18, 2012 at 8:32am — No Comments
We plan to share the information in a special presentation this October during the 13th Digital Dealer Conference & Exposition. But we can’t do it without…Continue
Added by Josh Vajda on May 17, 2012 at 1:00pm — No Comments
In a previous blog post we made the announcement that ActivEngage has teamed up with the targeted incentive provider HookLogic to give dealers the bait they need to drive website visitors into the dealership. We are proud to introduce ActivShow - an integrated chat solution specially designed to …
Added by Ketty Colom on May 17, 2012 at 8:13am — No Comments
DeliveryMaxx has been the industry leader in creating innovative solutions to help Automotive Dealerships converting the one-time customer into a life-time customer.
However, never one to rest on their laurels, DeliveryMaxx has made it possible for dealerships to talk to the world utilizing the most up-to-date technology. Just imagine, a dealership customer leaves finance and gives a review talking about how great the experience has been in purchasing a new…Continue
Added by James Schaefer on May 17, 2012 at 6:41am — No Comments
Here's some news: Keith Shetterly (me!) is now contracted to help Car Research build their internal BDC! It's an association I have long coveted, because--as a "process guy"--I know that modern sales processes are the muscle around the bone of a great CRM. And I consider Car Research XRM a great product. I couldn't be happier to have this association, and I am proud to be leading this effort for Car Research!
Added by Keith Shetterly on May 16, 2012 at 7:00pm — No Comments
How come everybody isn't using Google Voice?
Here are 15 reasons why you should be, if you're not already…
This may sound like a commercial, but I am just a fan and user trying to pass on the idea.
**Created by Ken Beam
Added by Ken Beam on May 16, 2012 at 10:48am — No Comments
Very often, the most popular person in the room is the one with the largest microphone. Sometimes, the person everyone is listening to just has the most important things to say. Others are recognized just because they are always right there, in your face. So I ask… who do you think is the loudest in the automotive industry?
I know this is going to be a sensitive subject. I don’t want feelings to be hurt. This is subjective. When you hear the word “loudest”, whom do you think…
In one of my college classes, my professor asked a student to pick five people at random. I was chosen as one of the five. We stood up in front of the class and my professor asked, “Which ethnic group isn’t represented by these students?” One of the students raised their hand and said, “There are no Hispanics in this group.” I shook my head in annoyance and said, “No, I’m Puerto Rican!” Which was followed by, “Oh I’m sorry, you don’t look Hispanic.”…
Dealerships with the most effective loyalty programs drive results in five key areas: marketing responsiveness, sales-to-service conversion, service visitation, retail member spend and member repurchase intent.
This is the final blog in a five-part series where I explain how loyalty programs improve each of these metrics. Last week I touched on retail…Continue
Added by Mike Gorun on May 15, 2012 at 4:01pm — No Comments
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ClearMechanic Launches “OpenTable for Car Repairs”
New solution helps service centers attract and provide…Continue
Added by Laurie Halter on May 15, 2012 at 10:10am — No Comments
When you read a lot you come across a wide range of articles and information that raises an eyebrow and makes you say "hmmmmm".
Queue the music video
This is a short list of 7 Decisions made by Technology companies that make me say "Hmmmm." There will be more, and feel free to add your own. As a note, these are not in order of importance, and while the actual numbers or dates may be off -- the points are still the same. I'm blogging, not submitting a…Continue
Added by Todd Katcher on May 15, 2012 at 9:30am — No Comments
This past weekend my brother was in town visiting and the moment he walked into any store or bar he exclaimed, “Oh! I gotta check-in on Foursqaure! There might be deals!” According to an Empathica survey, one in three consumers recently followed through with a recommendation…Continue
One of my favorite movies of all time is “Spinal Tap”. It’s a classic. People remember it, even though it was filmed 20 years ago. Lines are quoted, songs are hummed, and people have parties dedicated to it. I can quote nearly every line of the movie. Not a great movie, by any stretch of the imagination, but it’s one of the most beloved films of all time.
Added by Tim Clemens on May 14, 2012 at 2:21pm — No Comments