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All ADM Member Blog Posts (10,248)

Best Google Apps; Descriptions and Links to Their Features

Google Apps and Useful Links

Here are some of my favorite Google Apps and the descriptions and shortcuts to using some…

Added by Ralph Paglia on November 11, 2011 at 8:00pm — No Comments

Mastering The Bigger Picture With ZMOT, FMOT, and SMOT

The past two months I have been focused on applying the concepts introduced by Jim Lecinski's book "Winning The Zero Moment of Truth" for the automotive industry.

I have…


Added by Brian Pasch on November 11, 2011 at 6:30pm — 3 Comments

Hire a Digital Savvy Salesperson? Good Luck With That

Need to Hire a Digital Salesperson?

Good Luck With That...

As Industry Booms, Talent Gets Expensive

Not long ago all anyone in digital hiring circles could talk about was…


Added by Ralph Paglia on November 11, 2011 at 3:08pm — 1 Comment

Regularly Updated Content Ranks Better, According to Google

Google recently announced a new update to their search engine algorithm that puts a greater emphasis on recently published, fresh content. "This change...promotes fresher that we provide users the most relevant answers to their queries," according to a Google spokesperson.


Regularly updated content has always been a positive ranking factor in SEO, but this announcement from Google makes it that much more important.



Added by Ali Amirrezvani on November 11, 2011 at 12:30pm — No Comments

Customer Partnerships Create a Better Future For Both Parties

Hi again,


I wanted to post another article, in regards to the partnerships we develop. Paul Long wrote this a while ago, and I wanted to get the opinions of the ADM community. 




Added by Will Michaelson on November 11, 2011 at 9:45am — No Comments

A Moment for Veteran's Day . . .

I'm a military veteran, my Dad is, my brother is--as were all my uncles, and one side of my family traces back to a Civil War veteran who went on to become county sheriff.  


On this day, I'd like to say "Thank You" to all who have ever served at any time.  We have the best country in the world,…


Added by Keith Shetterly on November 11, 2011 at 7:48am — 8 Comments

The Power of Infographics as an SEO Tool

This article, which I wrote for Internet Marketing Training company GridSix, highlights part of the emerging advanced techniques being used in the automotive industry. The power of infographics for search and social is well documented (we sent over 1.7 million unique visitors to 84 infographics last month alone) and we're happy to introduce it to the automotive industry.

* *…


Added by J.D. Rucker on November 11, 2011 at 7:00am — No Comments

Just Saying Thanks

Even trainers have days when the message is not about how to sell a car or increase gross.  There are plenty of things much more important than that.  While the passion for training is what drives my colleagues as well as myself, today is different.  Monday morning I will be in a dealership helping hire and train, but today is a day to step back and acknowledge those who contribute so much more.

As a veteran who served as Viet Nam was winding down, I am so much happier at the respect…


Added by John Fuhrman on November 11, 2011 at 4:19am — No Comments

Being Present At The Zero Moment of Truth

Google's Jim Lecinski recently published an important internet manifesto entitled, "Winning the Zero Moment of Truth". If you're not familiar with the 'Moment of Truth' concept, you can watch this short video from Google to better understand it.

As the video describes, historically there were said to be three psychological steps in any buying process:…


Added by Aaron Hassen on November 10, 2011 at 10:00am — No Comments

Are you executing your processes???

How can you make sure that the processes you have throughout the dealership are executed every time….. and with every customer?


This has been and still remains one of the toughest things to get accomplished in the dealership.


Every dealership throughout the country has their…


Added by Jim Kristoff on November 10, 2011 at 9:12am — No Comments

2013 HBH Bulldog GT : First Look

The V12 Zagato from Aston Martin shone in the auto market for quite some time. But as HBH, the Danish coach builder, is ready with their response to this vehicle, the former may now have to move out of the spotlight. Ending months of speculations on their launching a new supercar, HBH has finally lifted the curtains off their new Bulldog GT.


Although HBH is not a very well-known…


Added by IndianDrives on November 9, 2011 at 8:30pm — No Comments

6 Best Practices of Modern SEO for Car Dealers

Recently, Mashable posted an article about the 6 best practices of modern SEO. The article caught my attention because it's highlights the 6 things that we focus on ourselves. No more, no less -- it was kind of spooky, actually.


Here's the video. Local, links, microformats - they all have an influence. Are you and/or your vendor doing these…


Added by J.D. Rucker on November 9, 2011 at 5:25pm — 5 Comments

The Art of the Trade-in Walkaround – Setting Realistic Expectations

The Art of the Trade-in Walkaround – Setting Realistic Expectations with Customers

By Chris Saraceno


Most customers looking to trade in a car bring to the dealership unrealistic expectations about the value of their trade-in.

Experts believe the Automotive Sales Consultant is the best person at the dealership to…


Added by Chris Saraceno on November 9, 2011 at 5:00pm — 6 Comments

Power of Google+ for Car Dealers

The Power Potential Of Google+ Pages For Businesses

Written by Nathaniel Perez 

When Google+ launched for users, the world cheered at the idea of another social network…


Added by Ralph Paglia on November 9, 2011 at 2:24pm — 1 Comment

Dealers double-down on trick advertising by Chris Justice


A lot of Car Dealers have graduated from "sleight of hand" advertising to full blown false advertising.

In the mist of shrinking sales and declining revenue, some dealers have forgone tomorrow’s business for today’s floor traffic.

In what appear to be a price war one would believe this to be a great time for customers to find great deals. Although this may be true, many would-be customers are being manipulated by deals that are too good…

Added by Chris Justice on November 9, 2011 at 1:30pm — No Comments

First, Do No Harm

We are not doctors, but I love the idea of “First, Do No Harm” for working with dealers.  Even though that phrase is the common, but incorrect, quote of the Hippocratic Oath for Physicians, it still conveys a lot for the proper…


Added by Keith Shetterly on November 9, 2011 at 1:00pm — 1 Comment

Google+ Pages Now Available For Businesses

The wait is over! Google+ Pages are now available for businesses. Launched on November 7th, companies can now establish and expand their brand marketing efforts on the new Google+ social network. Google+ Pages offer a seamless integration into the world’s most popular search engine and the rapidly-growing population of G+ users. With a G+ Page for your business, you can…


Added by Mina K. on November 9, 2011 at 12:09pm — No Comments

A Haircut AND Sales Training

After more than a few weeks on the road, I needed a haircut.  I've been blessed (or cursed) with a full head of hair that grows very fast.  I am not all that keen on having my hair cut in spas, salons, etc.  But I do admit that going to the franchise Sports Clips is fun in a manly way.  You get to watch ESPN and they give you a massage after your cut.  And, I really like the hot towel on my face.

Because it's my birthday this month, I received an email from Sports Clips reminding me…


Added by John Fuhrman on November 9, 2011 at 11:03am — No Comments

DealerOn Dealer Sites Win Dataium Website Performance Awards for October 2011

Rockville, MD--DealerOn, the premier auto dealer website provider, announces that two of their auto dealership customers have been awarded Dataium Website Performance Awards for October 2011.  Dataium uses various performance metrics collected from participating dealership websites to recognize auto dealerships and their website providers for their online performance.  Volkswagen of Lithia Springs was awarded the…


Added by Ali Amirrezvani on November 9, 2011 at 7:58am — No Comments

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