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All ADM Member Blog Posts (10,853)

Results: The Second "R" in Sifting Through Automotive SEO Providers

Much of what happens behind the scenes in search engine optimization is shrouded in mystery and secret sauces, but there's one area that is extremely tangible: Results. The goal is to sell more cars. To sell more cars, you need more leads. To get more leads, you need more traffic. SEO can provide…


Added by J.D. Rucker on April 6, 2012 at 2:30pm — 1 Comment

Photo Overlays

Does anyone know of a good company for Vehicle Photo Overlays?

Added by Byron Womack on April 6, 2012 at 11:44am — No Comments

From the Trenches - Ralph Paglia's "Fundamental" Presentation at DD12


I would never consider missing a presentation by Ralph Paglia when I am attending a conference where he is a speaker.  Having followed Ralph for years now, I appreciate the depth and detail of his knowledge and experience of the Internet side of the Automotive industry.


So I was…


Added by Tom Gorham on April 6, 2012 at 11:30am — 9 Comments

It's Time That You Stop Making Excuses For Your Salespeople

I hear it all the time. I can't get them to follow up. They spend more time smoking and cutting up than working. I have to block Facebook and other sites to keep them from surfing the internet. About the last part, why don't you get the phone at the dealership shut off and then forbid cell phones in the workplace?…


Added by David Johnson on April 6, 2012 at 9:46am — 4 Comments


DD12 Attendees.

I personally want to thank everyone for another great DD. In the past 4 years that I have attended, I can see that DD is growing in a very positive direction.

I appreciate everyone that took the time to make me a better Digital Manager.

I think Ralph Paglia needs to schedule more classes. LOL

Thanks again for all your support and guidance.

Byron Womack

Added by Byron Womack on April 6, 2012 at 7:57am — 3 Comments

It's been 60 days.

It’s been 60 days.

You had every intention of making changes and doing something different. You had all of the information gathered and catalogued. You even made a list of all of the Managers and their responsibilities and revised their Goals based on the information and training you were about to provide them.

You were ready for Success! You had new expectations! You were ready to accomplish new Goals.

You were ready to reap the benefits of attending the NADA…


Added by Leonard Buchholz on April 6, 2012 at 6:30am — No Comments

ADM Boot Camp Scholarship Contest

Be The First Winner of the ADM Boot Camp Scholarship


First Class Educators would like to offer an exclusive scholarship opportunity to two lucky ADM Community Members who will win a trip to Vegas and attend the 2012 Automotive Boot Camp on May 15th, 16th and…


Added by Carrie Hemphill on April 5, 2012 at 5:30pm — 24 Comments

DealerOn Accepts Overall Winner of Spring 2012 Digital Dealer Website Excellence Awards

Ali and Amir were so proud to accept our award for Overall Winner of the Spring 2012 Digital Dealer Website Excellence Awards for the Ideal Nissan website, presented by Jason Ezell!…


Added by Ali Amirrezvani on April 5, 2012 at 12:04pm — No Comments

4 consumer points to consider when selling car accessories

4 consumer points to consider when selling car accessories

Since the release of the popular film “The Fast and the Furious”, car accessorizing has shifted from being a secret of car gear enthusiast to a main stream phenomenon. Two sequels later and the aftermarket accessory market continues to average 8% growth annually. Car dealerships would be wise to keep up. The demand for car accessories is high. And, just like fashion accessories there are hundreds of options.…


Added by Ashley Poag on April 5, 2012 at 8:15am — 2 Comments

Is Your Website Overly Optimized?

Lately there has been significant buzz about a statement that Matt Cutts made at SXSW in regards to a project that Google has been working on.  This project, is designed, according to Cutts, to level the playing field for websites that don't do any SEO but have good content.…


Added by Brian Pasch on April 5, 2012 at 3:30am — 6 Comments

Why there Needs to be MORE Conferences

Driving Sales

I was having a discussion with a dealer over a nice vodka tonic and a nice cigar when the discussion turned to conferences. "There are just too many that it's hard to know which ones to go to and which ones to skip," he said.

This concerned me a bit. I've been on that side of the debate before but with the help of friends like Jared Hamilton, Brian Pasch, and Ralph Paglia I have come to the conclusion that the industry doesn't have enough conferenes. Before…


Added by J.D. Rucker on April 5, 2012 at 1:45am — No Comments

The Digital Dealer pt. 2 – The Transparency Fallacy; It’s Not About Price!

‘The difficulty lies not so much in developing new ideas as in escaping from old ones.’

 - John Maynard Keynes

If the goal of automotive retail is to not only embrace eCommerce, but behave like eCommerce then we must first understand that continuing to plug technology into an old and established sales culture will be the slowest road possible to achieving this. By hanging on to…


Added by Rob Fontano on April 4, 2012 at 1:33pm — 15 Comments

News Release: KPA Redesigns Online Respiratory Protection Course to Improve Safe Worker Behavior, Also Available in Spanish.

Lafayette, CO (PRWEB) April 04, 2012 - KPA’s Respiratory Protection Course has undergone a complete redesign so that collision centers, body shops, and dealerships go beyond meeting OSHA’s classroom training requirements, to increase the frequency of workers properly wearing respiratory protection on the job.

KPA’s Online Respiratory Protection Course fulfills OSHA’s annual classroom-training requirement for respiratory protection. The course covers how to select, wear, and maintain…


Added by Patric Timmermans on April 4, 2012 at 11:58am — No Comments

If Location Is A Problem, Try These Three Tips

When you’re planning your dealership’s online marketing strategy, is location a factor? Maybe you’re located near a river, mountain or near the border of a state with no sales tax. Maybe you know there are desirable customers who come from a zip code near you, but those customers have to drive by another same-brand dealership in order to get to your store. Or maybe your OEM program doesn’t give you the flexibility to target certain areas that you’d like to target — but you know your biggest…


Added by Josh Vajda on April 4, 2012 at 9:25am — No Comments

Automotive Customer Centricity Summit 2012

Automotive Customer Centricity Summit 2012

Intelligent Interactions - Creating

& Leveraging True Customer Insight

The Automotive Customer Centricity Summit is a unique event featuring:

  • Real expertise on key topics
  • Exclusive environment for senior executives
  • Strategic and…

Added by Ralph Paglia on April 3, 2012 at 7:30pm — No Comments

First Big Takeaway from #DD12 (that has nothing to do with being a digital dealer)

If there's one thing that can be used as a major differentiator between the yearly NADA convention and the bi-annual Digital Dealer Convention, it's a focus on digital technology. At the NADA convention, nearly every component operating a car dealership is covered from washing the cars to direct mail marketing campaigns. At Digital Dealer, it's all, well, digital.

I was listening to many of the sessions that covered different components of internet marketing when I came across one in…


Added by J.D. Rucker on April 3, 2012 at 1:33pm — 3 Comments

Is Your Dealership A Customer Service Champion?

A couple of weeks ago, J.D. Power and Associates released a report titled “Beyond Satisfaction: J.D. Power 2012 Customer Service Champions—Brands That Deliver Service Excellence to Maximize Business Results.” The report concluded that consumers prefer brands with excellent customer service and don’t always focus on the lowest price. Auto related brands identified as “Champions” include Cadillac, Jaguar, Lexus and MINI.


Why is customer satisfaction important? J.D. Power…


Added by Mike Gorun on April 3, 2012 at 11:04am — No Comments

Google Places Team Creates Google+ Support Hangout Tomorrow

Dealers, if you have been having problems with Google Places, this may be the right time to join the Google+ Hangout.

Join +…


Added by Brian Pasch on April 3, 2012 at 11:00am — 4 Comments

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