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All ADM Member Blog Posts (9,128)

OMMA Agenda - Day 1

OMMA Agenda - Day 1

Monday, February 28
7:00 AM
Registration Opens…
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Added by Ralph Paglia on February 27, 2011 at 11:28pm — No Comments

OMMA - The Great Race: Catching Up With Consumers

The Great Race: Catching Up With Consumers



Live from OMMA Global San Francisco





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Added by Ralph Paglia on February 27, 2011 at 11:21pm — No Comments

Online Advertising - Beyond the Browser...

When most people think of online advertising, they think of ads that appear within the confines of your web browser - not anymore. Many websites sell advertising space and allow companies to put different types of creative media on their page. These companies typically charge on a CPC (cost-per-click) or CPM (cost-per-thousand-impressions) basis. Most businesses are also familiar with SEM (search engine marketing), commonly called paid search, where priority placement is…

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Added by Christopher Shields on February 27, 2011 at 11:41am — No Comments

SEO Reboot - In the vast world of the Internet your SEO strategy provides the search engines with a "GPS" so they can find you!

The numbers just keep on climbing: 70% of households now use the Internet when searching for products and services, and 97% of Internet users in the U.S. gather their shopping information online. Nearly every one of these shoppers uses a search engine like Google or Bing as the primary way to gather that information and decide from whom they will…
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Added by Camille Forte on February 27, 2011 at 7:49am — No Comments

Automotive Advertising Agencies Leverage Exposure At Orlando Boot Camp

Automotive Advertising Agencies are invited to attend and sponsor the 2011 Automotive Marketing Boot Camp which is being held April 16-18th at the Hilton Orlando. The conference will attract top dealers from across the United States and Canada who seek to gain mastery of winning strategies for automotive advertising, marketing, and…

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Added by Brian Pasch on February 27, 2011 at 7:42am — No Comments

Marketing Job available

Do you know anyone who is interested in being a marketing manager that works with a high growth innovative company that is passionately dedicated to helping dealers grow their business? www.Tier10Marketing.com works with some of the best dealers in the country like Penske, Paragon, Hendrick and many others. Ideally the person would work out of the Washington DC office (actually Dulles VA, 5… Continue

Added by Sean Wolfington on February 26, 2011 at 10:16pm — No Comments

Social Media Strategy: Role of Content Strategist

Automotive Social Media Strategy:

The Role of a Dealership Content Strategist…

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Added by Ralph Paglia on February 26, 2011 at 9:30pm — No Comments

Social Media Marketing: Hertz NeverLost Mapping Issue

Social Media Marketing: Hertz NeverLost Mapping Issue

Hertz NeverLost Team Monitors Social Media

Check this out... Oscar Loera saw a Tweet from Ralph Paglia complaining that a business was located incorrectly by the Hertz Neverlost GPS System he was using in a car he rented at Washington Dulles International…

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Added by Ralph Paglia on February 26, 2011 at 4:30pm — 7 Comments

Dealership's URL

Is an easily memorable url for a dealership's website important?  Is google the primary source to find a dealership's website?

Added by Jae Chang on February 26, 2011 at 10:54am — 10 Comments

Top Twitter Trends Week Of: 2/18 – 2/24

Top Twitter Trends Week Of: 2/18 – 2/24




Image courtesy of iStockphoto, 123render

Source:…

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Added by Ralph Paglia on February 25, 2011 at 9:00pm — No Comments

NJ VW | Douglas VW Authorized Employee Pricing Sales Event | Discounted 2011 Volkswagens NJ | Union County New Jersey



 Looking for the Best Deal on a 2011 Volkswagen in New Jersey this

weekend?? Don`t miss our Douglas VW Authorized Employee Pricing

Sales Event that begins today Friday 2/25 till Monday…
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Added by Ken Beam on February 25, 2011 at 5:15pm — No Comments

CarMax Gets Their PPC Ads Highlighted With Stars

Google User Reviews



Recently one of my clients asked me how he can get his Google Adwords listings to include the review counts as shown above for AutoPartsWarehouse.com. I wanted to write a post to make a distinction between Google Seller Rating (shown above) and the newly released Google Boost.



In the example above, Google Seller Ratings are included on Google Adwords campaigns. Google Boost…

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Added by Brian Pasch on February 25, 2011 at 10:00am — No Comments

How much do you really know about your shoppers?

80 % of car buyers research online before buying and online advertising is expected to grow at least by 20 % each year. Rich Media doubles conversion rates and triples click through rates. Rich media sources like a video is 181 % more affective than a banner ad. These are only a few statistics and in my mind tells you where your head should be in the game, How much do you really know about you internet shoppers? How long does the average internet auto shopper client shop? Up to a year from… Continue

Added by Lizelle Landino on February 25, 2011 at 9:49am — No Comments

Character limitations in blog posts

Just a quick fyi for all...the current character count limit is 2000. Ning is saying that it is an issue that they are addressing. That was as of Feb 10.  I am trying to find out more and if I can will let everyone know.

Added by Scott Falcone on February 25, 2011 at 8:57am — 1 Comment

Join Cars.com for the Reputation Management Online Virtual Conference on March 9th

Join us for a live conference right at your desk on March 9th from 11AM to 3PM EST.



- Hear the latest advice and trends that make reputation management easier and more effective for dealerships.

- Attend workshops by leading social media experts.

- Learn from fellow dealers who are driving more sales through online reputation management.

- Get a first-hand look at Cars.com's all-new Dealer Reviews feature before our beta launch this spring.

- Get expert advice on…

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Added by Cars.com on February 25, 2011 at 8:54am — No Comments

It's truly a "rat race" when it comes to auto dealer customer loyalty

Rat: Press on the bar, get some food.

Human: Buy or service your car at a dealership with a rewards program, earn some points.









One of the most influential behavioral psychologists of all time, B.F. Skinner, discovered in his groundbreaking radical behaviorism experiments that the rate with which the rat pressed the bar depended not on any preceding stimulus (as Pavlov had insisted), but on what followed the bar…

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Added by Paul N. Long on February 24, 2011 at 7:30pm — 6 Comments

Adwords Now Includes Conversion Optimization Settings

Google posted an update on their Adwords website regarding Conversion Optimization settings. This may be news to many dealers who run their own Adwords campaign so I am re-posting some information provided on their blog.

 

Keep in mind that conversion in Google normally tracks responses via forms submission, which would not include phone calls that are generated by PPC…

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Added by Brian Pasch on February 24, 2011 at 6:14pm — 1 Comment

10th Digital Dealer Registration Early Bird Scheduled to End Tomorrow

Hi to all ADM members!

 

I just wanted to reach out to you all and remind you that the early bird registration for the 10th Digital Dealer Conference and Exposition is scheduled to end tomorrow - February 25, 2010.

If you've never attended, this is the must go to event for your dealership. This event should be attended by Dealer Principals, General Managers, Sales Managers, Internet…

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Added by Arnold Tijerina on February 24, 2011 at 4:13pm — No Comments

Pick up the phone - its your paycheck calling!!!

Can the majority of Auto Sales consultants give good phone????



There are Metrics in all industries that show people develop a perception about you within the first 30 seconds of a phone conversation and their final opinion of you in the last 30 seconds. Effective communication in the workplace cannot be underestimated. Poor communication is responsible for mistakes and no sales.

Start taking notes when calling a potential customer. By taking notes you can verify with them as… Continue

Added by Lizelle Landino on February 24, 2011 at 12:47pm — 47 Comments

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