Professional Community for Car Dealers, Automotive Marketers and Sales Managers
SAN RAMON, CA – June 27, 2011 – Auto retailers using a third-party loyalty program can achieve significant retention increases of 20 percent and more. MediaTrac™, a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs for auto dealers, today released the new white paper “The Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up,…Continue
Added by sara callahan on June 27, 2011 at 8:16am — No Comments
When a friend posted this picture on Facebook, first I laughed and thought back to those crazy college days with pranks and practical jokes involving duct tape. Then my thoughts wandered into the humor of my adult life, where I joke about things being held together with duct tape and Popsicle sticks. Then it dawned on me there is…Continue
Added by Stephanie Young on June 27, 2011 at 7:00am — No Comments
What's the automotive retail industry's greatest challenge? According to several top selling dealers I've talked with recently, the answer is the negative perception the public has about car dealers.
Their concern isn't focused as much on what the customer thinks, but more so on what potential…Continue
It was bound to happen. The tremendous growth of digital marketing and social media was an invitation for government regulation. For instance, the Federal Trade Commission recently updated its truth-in-advertising guidelines, which were last revised in 1980, to address the commercialism of the Web. Federal and state regulators are taking the position that social media is not a loophole for deceptive marketing practices and are actively enforcing and cracking down on social media deception.…Continue
Imagine that you run a restaurant.
Out in the dining room it’s nothing but surprises: you open each day with no idea how many people are going to come through the doors, what they are going to order, whether you have too much or too little staff or food on hand, etc. etc. etc. Anything goes, and that’s what makes it fun.
But back in the kitchen there must be order and process: if the kitchen is not systematically organized and operated the dishes will not make…Continue
Added by Trace Ordiway on June 26, 2011 at 9:30am — No Comments
Added by Glenn Pasch on June 25, 2011 at 3:00am — No Comments
From the home office in Barrow, Alaska... The Top 10 New Ventures for James A. Ziegler after leaving Dealer Magazine:
10) Alpha Dawg is joining forces with Grinder Carbucks as tag-team wrestling partners
9) Start shredding new Dealer Magazine publications and selling as hamster cage bedding
8) Co-author a book on…
2) Make It Fun to Watch and Share.…Continue
Added by Keith Shetterly on June 24, 2011 at 2:30pm — No Comments
We are pleased to have a fantastic lineup of speakers which include:
I just want to wish all you dealership salespeople out there a very big "GOOD LUCK, GOOD SELLING" this weekend. That's right, "Labor Under Correct Knowledge".
Day end and day out, everyone goes back and forth here on how to sell more cars, new technology, old technology, traditional marketing, digital marketing, social media, social marketing, automation, qr codes, lead pages, blah blah blah.
You hear “we…Continue
I remember when I started in the industry,(only 5 years back! You can call me a spring chicken!) the phrase SEO was not a common term used. I was called "techy" and now it you won't find a GSM or Principal who hasn't heard it at a 20 group! Then the major focus was SEM and finding a way to use the web as a marketing tool, now, if you don't have a strategy in place, you are not keeping up with the Jones'. I was just recently introduced to the FPD strategy, and am wondering if that…Continue
While enjoying the warmer weather with my buddies this weekend, I made a new car enthusiast friend out of a complete stranger. The conversation got started when he asked me if I had ever heard of the Nissan GTR. I looked at him and exclaimed, “Of course! I have a near meltdown every time I see one.” We both go on and on…Continue
Added by Stephanie Young on June 24, 2011 at 7:30am — No Comments
“Deliver on your ideas. Nothing silences critics like success. Raise the bar for yourself and project a greater vision for those around you.” When Tony Paragas shared this statement with me, I felt challenged to seize the moment and share a…Continue
Added by Stephanie Young on June 24, 2011 at 7:00am — No Comments
Added by Arnold Tijerina on June 24, 2011 at 6:52am — No Comments
CRM: “Customized Relationship Marketing” or “Continually Representing Me”. Michael Tyman of Professional Success, Inc. shares his views.
The CRM is a “customer relationship management” tool that works as a large repository of customer information, but it can be so much more powerful if you unlock its true potential. To…Continue
Added by Bill Goodfriend on June 23, 2011 at 10:23am — No Comments
My name is Michael Fischer. I have been selling automobiles for almost forty years. I began way back in 1973 at Kohlenberg Ford in Burlingame CA . I have had the good fortune to sell automobiles across the United States and have worked with and sold for some of the top…Continue
Added by Michael Fischer on June 22, 2011 at 10:58pm — No Comments
Added by Dmitriy Goroshin on June 22, 2011 at 4:30pm — No Comments
Added by Brian Pasch on June 22, 2011 at 2:30pm — No Comments