Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Written by jeffbullas - …Continue
Our team’s official Ford Motor Company job title is Digital Marketing Consultant. Sounds cool. I like it.
But it’s actually a misnomer as it suggests that we want to sell you SEO/SAO, website development, lead generation and other services. And we don’t.
For some time now I’ve been telling people that our real title should be Best Practices Consultant: Internet-based Retail New Car Sales. But besides being too long, it’s also inadequate because it…
Added by Paul Potratz on July 10, 2011 at 6:30am — No Comments
PCG Digital Marketing is pleased to recognize automotive industry leaders who will be educating dealers at the upcoming PCG Pit Stop Conference on July 16 and 17 at Hyatt Regency in Huntington Beach.
Industry thought leaders Ralph Paglia, Kathi Kruse, JD Rucker, Brian Pasch, and Paul Potratz are just some of the personalities that will share their insights into the latest…
Have you ever heard of a QR code? What exactly is it, and how can it help your business? Keep reading to find out.
Quick Response codes (QR codes) and other two-dimensional codes are experiencing widespread use across the country and globe – and for good reason. Consumers want immediate access to relevant information and QR codes are being used to make that possible.
QR Codes 101
If you’re new to the QR code world, they’re similar to the…
Added by Dmitriy Goroshin on July 8, 2011 at 5:07pm — No Comments
Google. Microsoft and Yahoo have announced an alliance that should prove very meaningful to automotive marketers who incorporate SEO into their Search Engine Marketing strategy. All three of these major players have elected to adopt the same standards to improve…Continue
Added by Ralph Paglia on July 8, 2011 at 4:00pm — No Comments
Facebook is designed and centered on engagement. Social media professionals all have various ideas on how you should do it and what works. My quick take on this is: whatever works for you – do that.
What do I mean by that? Facebook provides analytics on a per post basis. Use those to determine what types of content are causing your fans to interact with you. If people like jokes, post jokes. If people like to answer fun questions, ask fun questions. It’s that simple. I think…
Have you seen the new offering from Google for local search? Unless you live in Austin, Portland, Madison or San Diego, chances are that you haven't. Google's new “Beta” Local Directory Portals are a bit of a mix between their place pages and Yelp. They let users look at all of the businesses in a city in one place (similar to Yelp’s model).
Here is a screenshot of Google Portland:
Added by Ali Amirrezvani on July 8, 2011 at 9:03am — No Comments
I can stand up now but only with a helping hand from my team - Chapter II "Diaries of an eCommerce Director"
So I got that squared away right from the get-go…my website looks good; First to Second grade content (I will explain it further down what means) is in place, but what do I do with all the leads generated via my website, website forms, 3rd party leads and so on.
What is here the status quo on response, follow up and long-term usage of these…Continue
Added by VJ on July 7, 2011 at 1:48pm — No Comments
If you use Facebook with any regularity, I’m sure you’ve seen the rising popularity of Facebook Places, used it yourself, and seen your friends check-in information as well. If you haven’t noticed this yet, Facebook Places allows users to "check-in" through their mobile phones, letting their friends (and businesses) know where they are. It's designed to compete with Foursquare, a similar location-based social network. …
Join Ray Fenster for an encore presentation from the 10th Digital Dealer conference: Revving Up Fixed Operations to 100% Absorption Using Digital Process and Marketing on July 14, 2011 at 11:30am EST…Continue
The first step to Social Networking suicide is to use this media as a place to make the sale. Social Networking is a relationship building network and not the shopping network. A network when used as a verb is defined as: to cultivate people who can be helpful to one professionally, especially in finding employment or moving to a higher position. With this in mind, a Social Network is…Continue
Added by Stephanie Young on July 7, 2011 at 6:30am — No Comments
The Grass is Greener Down the Road
Turnover is an epidemic in the auto industry. Now I do realize that there are times where turnover is a
symptom of other internal issues. I concede that point. However, when virtually every dealership in
America suffers from the problem, there must be something more. Salespeople, by nature, want to be in
the action. If traffic has been slow at their current place of employment, they check around town…Continue
Are any of these on your list this year? Chances are, you’d like to achieve at least one of these in 2011. Here are some tips to attaining your goals in a realistic and cost-efficient way!
1. Set direct, specific goals instead of general ones.
Added by SUSAN HAIR on July 6, 2011 at 9:22am — No Comments
The world’s second largest video…Continue
Added by Steven Gleadall on July 6, 2011 at 9:18am — No Comments
Marketers are experimenting with using the Social Networking sites for proactive marketing through building targeted niche networks and business development communities. As a result, Social Networking has become as much a part of…Continue
Added by Stephanie Young on July 6, 2011 at 9:00am — No Comments
If the world was devoid of you, what would it be like and contrast that with if you were the whole world? Which do you think would be the better place?
The above question was something that passed through my busy brain one night as I prepared for duty the next day at the office. It seemed like an interesting way to keep my mind busy and off any…Continue
Added by Stephanie Young on July 6, 2011 at 9:00am — No Comments
As we are seeing dealers nationwide take on the lavishing efforts of going social, we find ourselves seeking technology each and every day to make our lives easier & prosperous. A click of one button can distribute our feed, updates, blog notices and such to all varieties of media outlets. And all it had taken was…Continue
Added by Jennifer Schrader on July 6, 2011 at 8:49am — No Comments
Where Google Wave and Google Buzz fell short before, Google+ presents a new take on social media and looks to prevail. One of the things going in Google’s favor is the familiar site design. Does the below picture look similar to you at all? Notice how Mark Zuckerberg’s profile is laid out in a similar fashion to Facebook
Bing has recently taken a social approach by using…Continue
Added by Paul Potratz on July 6, 2011 at 6:33am — No Comments