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All ADM Member Blog Posts (9,199)

How to Apply TLC (Tough Leadership Criteria) To Your Hiring Process

By now, most automotive professionals are aware of the need to crack down on hiring practices in their dealerships-the mirror-fogging test just won’t cut it anymore. The question of course is how to do this. Below, the experts at ADP Digital Marketing shares four best practices for vetting potential employees.


Four Tough Hiring Practices to Employ in Your Dealership Today…


Added by Cobalt on March 15, 2011 at 4:09pm — No Comments

Don't forget the "Social" in Social Media

Do you have a social media strategy for your dealership? Maybe you’ve met with your marketing department or your management team to discuss how you should go about posting to Facebook or Twitter. The discussions and the opinions can be endless- who should post, how often, what to post and what time of day and on and on and on.


Unfortunately, during all this planning and strategizing we often forget the key to…


Added by Paul Potratz on March 15, 2011 at 3:03pm — No Comments

Auto Industry Social Media Site Visitor Traffic for February 2011


Added by Ralph Paglia on March 14, 2011 at 10:30pm — No Comments

Internet Battle Plan Dealer Seminar and Workshop in Kansas City

Added by Ralph Paglia on March 14, 2011 at 8:29pm — No Comments

Slick New Mobile Social Tool Called Mogwee

Ning Launches Slick New Mobile Social Tool Called Mogwee

Mogwee launched on March 1, 2011, an ambitious new…


Added by Ralph Paglia on March 14, 2011 at 4:36pm — No Comments

Location-Based Marketing for Auto Dealerships

As smartphones grow in popularity, advertisers are turning to location-based marketing applications like Foursquare to engage consumers. At Potratz, we have implemented location-based campaigns on social sites for multiple clients to encourage users to check in on their phones. Here are a couple examples:

Steve White VW Audi offers $15 off parts/service when people check in

The Bill Rapp Superstore offers a $10 NYS Inspection and car wash for every…


Added by Paul Potratz on March 14, 2011 at 2:05pm — No Comments

Does Your Software Vendor Support You?

Support.  It's not something that a good product can do without.  Ever.  The best training will not overcome the need for it.  So, with the products you have, do you get Product Support?  Do you know who to call?  And when?


I spent some time last week talking to a dealer who had installed a key, new…


Added by Keith Shetterly on March 14, 2011 at 12:00pm — No Comments

LemonFree.Com has 2.4 million auto shoppers every month

Automotive Internet Media just rolled out at this year's NADA the ability for one dealer in each market to own their brand in LemonFree.Com.

LemonFree.Com gets 2.4 million auto shoppers to the site every month. We win thousands of search terms that get the most online traffic. Terms that dealership sites usually can’t win. We put one dealers inventory one click from the first page of Google. No one can offer you this type of opportunity and we only work with one dealer for each…


Added by Tony French on March 14, 2011 at 7:00am — No Comments


Jim Ziegler and VinSolutions Host 'Internet Battle Plan V' in Kansas City on May 18-20


Added by Ralph Paglia on March 13, 2011 at 11:00pm — No Comments

Your Auto Responders Should Leverage Links to Video Assets

I've never worked at a car dealership. But as I assist car dealers across the country, I have seen many different styles of management, structure, and process.

Recently I had the opportunity to conduct a joint 20 Group presentation with Joe Webb and Jared Hamilton and Joe presented the mystery shopping results he did for each dealer in the group. Wow, this was an eye opener from some dealers that…


Added by Brian Pasch on March 13, 2011 at 10:00am — 12 Comments

An Industry First Mobile App

Every segment of the automotive industry is online. Some have been slower to adapt than others, but it is pretty safe to say everyone is online in one way or another. Companies are searching and finding new ways to serve customers through technology and improved systems.

The auto transport segment is no…


Added by Patti Swanson on March 13, 2011 at 7:53am — No Comments

Leadership In Our Industry

You know for last few months I have been hearing a lot about leadership in our industry, about education and how there needs to be more of both, I ABSOLUTELY AGREE!

I met up with Bill Playford at SWSXi (South By Southwest Interactive) for those not familiar with the acronym. We talked about this very thing. I found myself getting very excited…


Added by Larry Bruce on March 13, 2011 at 7:04am — 13 Comments

Which Social Sites are Best for What Outcome?

Earlier today I found this image/story on Mashable and thought this was a great graphic that gives some solid insight into social media marketing and what various sites are good for.


If the image is too difficult to read click here for the story.



Added by Scott Falcone on March 11, 2011 at 2:30pm — 1 Comment

YouTube Marketing Tips for Auto Dealers

As of February 2011, YouTube has 490 million unique visitors per month worldwide. The average YouTube user visits the site 14 times per month, spending an average of 25 minutes on the site each time. And these numbers are only for the YouTube website itself and don’t include all those embedded YouTube videos that are all over the place, in blogs, viewed on smartphones, etc.

We know that YouTube can be an important medium to increase SEO, to share content and to receive feedback on…


Added by Paul Potratz on March 11, 2011 at 12:12pm — 2 Comments

Digital Dealer Update: More speakers & a REALLY fun promotion!

Hi ADM members!


Some exciting news and updates about the 10th Digital Dealer Conference & Exposition!


We've added some great new speakers and confirmed a bunch more! Check out our speakers page for all the details!

We're particularly excited about adding Jimmy Vee and Travis…


Added by Arnold Tijerina on March 11, 2011 at 10:30am — No Comments

AdAgencyOnline.Net Reviews Automotive Digital Mastery Club For Automotive Advertising Agencies

Listen to internet radio with Phil Zelinger on Blog Talk Radio


Philip Zelinger, the President of Ad Agency Online L.L.C. and host of an automotive advertising resource portal http://AdAgencyOnline.Net, reviewed a new auto industry social networking club…


Added by Philip Zelinger on March 11, 2011 at 8:41am — No Comments

Are you the human equivalent of junk-mail?

Success stories are amazingly powerful tools to help prospects understand the value of doing business with your dealership.These stories should be carefully written into your appointment-setting scripts. In my opinion have every single appointment setter think about a few of their own stories and have them write their own success stories down and fine tune the rest. Sales motivation and sales success stories are always considered as one of the most amazing tools and certainly have the POWER to… Continue

Added by Lizelle Landino on March 10, 2011 at 5:14pm — No Comments

Google Boost: Simplified Pay-Per-Click for Busy Auto Dealers

Ideally, an auto dealership should be running a pay-per-click campaign through Google AdWords, but what if you just don't have the staff or the time to manage an AdWords campaign? Google now offers a simplified option called Google Boost through Google Places in which you can basically "set it and forget it." Unfortunately, this platform is only available in certain markets but…


Added by Paul Potratz on March 10, 2011 at 2:35pm — 2 Comments

Three German Proverbs for Three Common Automotive Marketing Scenarios

Volker Jaekel, Digital Marketing Ambassador for ADP Digital Marketing

As a German “elder” of the automotive industry, I decided to use my beloved German proverbs to illustrate common scenarios auto industry Internet…


Added by Cobalt on March 10, 2011 at 2:11pm — No Comments

Extinction Event Sale! This Weekend!!

Extinction Event Sale!  Every Weekend in 2011!!  With some dealers, that’s the business they are in, and they don’t even know it.  And they need to adapt to instead survive!  Here’s what I mean:

Extinction?  Scientists say the fossil record of bones indicates several sudden mass…


Added by Keith Shetterly on March 10, 2011 at 12:30pm — 2 Comments

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