Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Member Blog Posts (9,339)

CRM, Meet Social. Social, Meet CRM.

Good seminar at #DD10 Session 110 though Jeff Wyler’s message wasn’t the “destroyer of social media” as expected for a seminar entitled “Likes or Links, Which One Stinks and Why Social Media is BS.”  His  presentation title however, did  result in the packing of the floor at his presentation.  Though it was sort of a “bait and switch” message since many in the audience (perhaps all)  anticipated a  message that would forever end social media as a piece of the automotive digital strategy pie. In… Continue

Added by John Cisar on April 23, 2011 at 12:30am — 1 Comment

Social Media Monitoring Tools

Those of us who use social media as a tool to track and utilize our influence on sites like Facebook and Twitter often find a need for the right tools to make it happen. As I spoke at the Automotive Marketing Boot Camp last weekend, the question of the "best of the best" tools kept…


Added by J.D. Rucker on April 22, 2011 at 2:00pm — No Comments

Series - "Internet How To" #1: Sell by Supporting Your Price!

I taught at Brian Pasch's bootcamp, and I didn't get to everything in my class because of time, of course.  However, besides ALWAYS having calls to action (more on that later), I have…


Added by Keith Shetterly on April 22, 2011 at 1:30pm — 3 Comments

Warning: Are You Making Any Of These Costly Automotive Sales & Marketing Mistakes?

Here at the Rich Dealers Institute we're constantly talking to dealers and managers from across the country and throughout Canada. Our members' only email discussion group (which topped a record breaking 900 messages in a last month) is always swirling with questions about the same things over and over again.


The phone and the group are inundated with…


Added by Jimmy Vee on April 22, 2011 at 1:02pm — 2 Comments

AutoNation & Hyundai to give Keynote Updates at the Automotive Summit Series

The Automotive Summit Series, hosted by Thought Leadership Summits on June 14th & 15th at the Ritz-Carlton Marina del Rey


Many past delegates requested continuity between Summits, so for 2011, Thought Leadership Summits (TLS) has added "Keynote Continuum" presentations as a follow-up to the 2010 keynote addresses.


At the Automotive Customer Centricity Summit on June 14th, Hyundai will return to provide an update on their Assurance, Blue…


Added by Jon Munzel on April 22, 2011 at 9:16am — No Comments

Reaching the Hispanic Market Through Social Media

PR professionals think social media is important for reaching Hispanics, though less than half currently use it…


Added by TERRY GIBSON on April 22, 2011 at 7:55am — No Comments

Integrate Social Into Your Website

Integrate Social Into Your Website…


Added by TERRY GIBSON on April 22, 2011 at 6:59am — No Comments

Does Your Dealership Have a Social Media Policy?

Many dealers are hesitant to let their salespeople use Facebook because they expect employees to waste too much time chatting with their friends, playing Farmville, etc. This concern is understandable when you want your salespeople to be on the floor selling, following up to leads over email and phone, and making the most of their time. But you can’t ignore the fact that the majority of your potential leads are using Facebook and it is a legitimate tool for…


Added by Paul Potratz on April 21, 2011 at 10:20am — 19 Comments

Facebook growth over, onset of slow decline

The Facebook juggernaut has run out of steam in the U.S.  According to Nielsen Wire the unique visitors has settled in between 130M and 135M per month (lower than the ComScore data in the graph below) and time spent on Facebook each month continues to decline. 

What growth there is in the U.S. is with retirees and pre-teens with a net loss of users in the 20-something demographic - basically the early adopters of Facebook are bored with it and have moved on now that their Grandparents…


Added by Stan Bradbury on April 21, 2011 at 10:15am — 8 Comments

Enjoy Digital Marketing Education In A City Near Your Dealership

Automotive Digital Marketing Pit Stop

Register to attend the next PCG Pit Stop® that is conveniently located in a city that you can easily travel to and enjoy the educational experience.

Here are the upcoming dates & locations for the 2011 digital marketing &… Continue

Added by Brian Pasch on April 20, 2011 at 12:30pm — 1 Comment

Gartner & DARCARS to Keynote Automotive Summit Series

Automotive Customer Centricity Summit - June 14th

Thought Leadership Summits (TLS) is pleased to feature a Keynote Presentation from Thilo Koslowski, Vice President & Lead Automotive Analyst at Gartner at the Auto Customer Centricity Summit.  Thilo's presentation will focus on the challenges and opportunities technology is creating for the automotive industry, and how effective collaboration between OEMs, Dealers, and Captives is the next step in the evolution of customer…


Added by Jon Munzel on April 20, 2011 at 8:47am — No Comments

Google Analytics Adds Multi-Channel Funnels

A promising new feature in Google Analytics will show which combination of websites influenced consumer behavior prior to a conversion action on your website.   The feature is called Multi-Channel…


Added by Brian Pasch on April 20, 2011 at 6:30am — 1 Comment

UPDATE! Find Wald--er, Find Keith! For ADM Members: Make Yourself a Movie (website) Star at DD 10!

UPDATE!  I tweeted my location and got several ADM members on film.  Come follow me at and get your 6-10sec video at DD10 in Orlando!!  Here's the details:


To All…


Added by Keith Shetterly on April 19, 2011 at 7:37pm — 9 Comments

Here`s a cool 2008 VW Beetle Convertible ad ala Ken Beam! Check it out

 2008 Volkswagen Beetle Convertible 



Added by Ken Beam on April 19, 2011 at 8:46am — No Comments

Oh Man, what is going on?

I am still laughing about an incident. I just can't believe it - not sure if I should laugh or go hide in a corner. What do you think about this one? So I go into a dealership last week and I am waiting on my appointment and just walk around and look at the floor. So a sales person comes over to me, probably wondering if I am a customer. I said " Oh wow, I had no idea this car was this cool! Do you mind telling me a bit more about it" ...Hold your breath please.. He says " Do you want to speak… Continue

Added by Lizelle Landino on April 19, 2011 at 2:53am — No Comments

A,B,C or D? No its none of the above

I wanted to share my experience from last week. It has been a rising question to me over the last few weeks. A dealer calls me up and asks me about Lead providing companies. Should I continue with A, B, C or D? Yes, almost like a multiple choice question, only difference is the answer is NONE OF THE ABOVE. Now, many of you might disagree and that is ok. Many lead providers ( Not all )raises question and hesitation for dealers. Why? The lead volume has decreased by much and the lead quality can… Continue

Added by Lizelle Landino on April 19, 2011 at 2:45am — 35 Comments

Don't Just Lead the Horse to Water, Make 'em Thirsty!

Making 'Em Thirsty


     Auto sales, any sales really, is a people business.  It is about identifying a customer's wants and needs and tailoring your product to them.  Too many people who have “Sales and Leasing Consultant” on their business cards are nothing more than paper hat wearing, order taking monkeys with notes in their mouths.  Customer's come to dealerships and give the sales representative a list (an order) of what they…


Added by Brad Alexander on April 18, 2011 at 10:26am — No Comments

Experience CRM & Social Media Success Stories at the Automotive Summit Series

I founded Thought Leadership Summits (TLS) seven years ago with the goal of developing exclusive events that enable executives to have high-quality interactions with fellow thought leaders. Having worked in the automotive industry, I knew there was a need for a Summit addressing relationships between OEMs, Dealers, Captive Finance providers, and their shared customers.


With that in mind, TLS launched the Automotive…


Added by Jon Munzel on April 18, 2011 at 9:25am — No Comments

New Age Automotive Marketing

Technology is advancing at the speed of light, so much so that the most life-changing innovations of the 21st century have been from this segment. Its effect has been felt on every aspect of society, but perhaps one area where the impact of this technology can be really be seen and felt is in automotive marketing.

Digital… Continue

Added by Paul Potratz on April 18, 2011 at 8:38am — No Comments



WomenCertified® Launches Dealer Recognition Program with Research Powered by JD Power & Associates

WomenCertified® has launched a Dealer Recognition Program, with research powered by J.D. Power and Associates.


...PRLog (Press Release) –…

Added by SUSAN HAIR on April 18, 2011 at 6:03am — No Comments

ADM Blog Topics by Tags

Monthly Archives










ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service