Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Here’s the challenge: we dare you to incorporate all 60 of these dealership improvement efforts into your store in the next month. Post in the comments and let us know which ones you’ve incorporated, and also chime in with your own ideas for improvement.
1. Make name tags mandatory for every employee (real names or fun nicknames)
2. SNUGGIES. Keep branded snuggies…Continue
Added by CDK Global on May 18, 2011 at 4:02pm — No Comments
Added by TERRY GIBSON on May 18, 2011 at 1:27pm — No Comments
This is humorous outlook on how some Car buyers can actually feel. I came across this Video and found it very useful and funny . Certainly applies to the industry . Some of you may relate or possibly have encountered situations like this.
Added by Julia Spivak on May 17, 2011 at 7:43pm — No Comments
Added by Liz Krewson on May 17, 2011 at 8:42am — No Comments
Stephanie Young, Vice President of Business Development for The Manus Group, a premier provider of strategic sales force training, corporate leadership development and automotive and corporate recruiting services, posted an interesting entry on the…Continue
Added by Ralph Paglia on May 16, 2011 at 11:30am — No Comments
Are you still debating whether to employ text messaging in your eLead response process? This story may get you off the fence.
One day a couple weeks ago, as I do most days, I was sitting in a General Manager’s office reviewing his store’s recent mystery shop.
When I told him the Lead Response Time (LRT) was a disappointing 5 hours 36 minutes he immediately went to his CRM to verify. To my surprise, the CRM said the response time was 41…Continue
After three weeks of what I considered to be decent results from my previous post, I decided to change things…Continue
Added by Ralph Paglia on May 14, 2011 at 1:02am — No Comments
Added by Ralph Paglia on May 13, 2011 at 10:30pm — No Comments
Friggatriskaidekaphobia, one of several terms for "Fear of Friday the 13th," stirs up all…
Added by Ralph Paglia on May 13, 2011 at 7:05pm — No Comments
I want to invite all ADM members to consider investing in a summer intern that you can utilize over the coming years. On May 25th, the Automotive Internship Program (AIP) will start. The program is an inexpensive way to train an intern or an existing employee on important digital marketing…Continue
Added by Ralph Paglia on May 13, 2011 at 9:30am — No Comments
A great column in this week's Fortune magazine, Toyota, I Love You. Goodbye. by Stanley Bing recounts how Toyota has become that annoyingly obsessive and clingy girlfriend in its relationships with its customers.
I've long maintained customers really don't want a relationship with the dealer and Bing's column highlights the danger of an automaker or dealer when they assume…Continue
Added by Cliff Banks on May 13, 2011 at 8:27am — No Comments
Added by Todd Vowell on May 12, 2011 at 4:44pm — No Comments
|May 10, 2011|
Added by Ralph Paglia on May 12, 2011 at 9:16am — No Comments
Many business owners have heard about
the magic that mobile applications can create for growing benefits. They have an understanding of how the application works – users with iPhones or Android devices download the apps and install them, and they can use the options to find out more about a company or access services from the app. People can also use the apps to contact the company or forward the information to a friend. The question that most intuitive business owners want to ask is,…Continue
Added by Dmitriy Goroshin on May 11, 2011 at 4:18pm — No Comments
The May 9th issue Automotive News opens with a story about the reversal of fortunes for the Detroit 3 compared to the state of US automotive manufacturers five years ago. According to Automotive News :
"Toyota and Nissan expect to lose money for the next 6 months. Honda says it will suspend June and July dealer orders for vehicles built in Japan."
The impact of the Tsunami on critical car components and factories…Continue
Added by Brian Pasch on May 11, 2011 at 2:00pm — No Comments
Added by TERRY GIBSON on May 11, 2011 at 8:30am — No Comments