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How To Build on The Success of the 9th Digital Dealer Conference

Today is the last day of sessions at the 9th Digital Dealer Conference and I would like to congratulate the Digital Dealer conference team for creating a fantastic industry event. The 10th Digital Dealer Conference and Exposition will be April 19-21st in Orlando Florida, so mark your calendars.



As I reflect on this year's Las Vegas event, I would like to make one suggestion to the planning…

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Added by Brian Pasch on October 14, 2010 at 7:18am — 12 Comments

ROI Measurement for Social Media Requires Four Key Metric Points

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Added by Ralph Paglia on October 13, 2010 at 5:00pm — No Comments

Tracking and Measuring Social Media Marketing ROI; Tools and Tactics

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Added by Ralph Paglia on October 13, 2010 at 4:00pm — No Comments

Recommended 9th Digital Dealer Conference Workshop Sessions

OK, so here's the dilemma that several ADM Professionals who are in Las Vegas right now are facing... There are far too many great workshop… Continue

Added by Ralph Paglia on October 12, 2010 at 2:00pm — 1 Comment

DMEautomotive White Paper: Email Marketing in the Automotive Industry

Despite the vicious and rampant rumors on the Internet about its

demise, email marketing is alive and well. In its early days, marketers

sent out an excessive amount of blast emails to the masses with one

generic message. Today, an effective email marketing campaign can be

recognized by personalized and relevant content that is directed at a

segmented group of consumers.



Not only is email marketing a low-cost, effective way of reaching customers, it also… Continue

Added by Stacy Mueller on October 11, 2010 at 12:06pm — No Comments

Social Media Marketing ROI

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Added by Ralph Paglia on October 10, 2010 at 5:30pm — 1 Comment

AdAgencyOnline.Net Introduces IntellaCar To Automotive Advertising Agencies At The 9th Digital Dealer Conference & Exposition

Automotive advertising agencies are flocking to The 9th Digital Dealer Conference & Exposition to learn about new automotive advertising technologies and applications that will help their auto dealer clients sell more vehicles and service with less staff, inventory and money to advertise. AdAgencyonline.Net is an automotive advertising resource / networking portal that reviews new technologies and vendor solutions on the Internet. However, the opportunity to meet the visionaries behind…

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Added by Philip Zelinger on October 10, 2010 at 11:56am — No Comments

Excuses Are Like…

Many of the big money, big publicity compliance meltdowns in the auto industry have been the result of vehicle financing issues. Remember the Gunderson Chevrolet news clips showing the management team being convicted and sent to jail? Being a fearless bunch, some F&I folks still walk a fine line when it comes to compliance. Maybe it’s because no one ever showed them a better way?



Becky Chernek of Chernek Consulting, Inc., who is one of the finest F&I trainers in the industry,… Continue

Added by Jim Radogna on October 9, 2010 at 6:20pm — 2 Comments

Paradigm Shift

Paradigm Shift

Or

Changes in Latitudes/Attitudes




The World is flat, the Sun revolves around the Earth and a Toyota Franchise in mid-February is not the smart move if changing employers. These statements have one thing in common; all were accepted as fact by a certain number of… Continue

Added by Bryan Armstrong on October 9, 2010 at 3:30pm — 11 Comments

AdAgencyOnline.Net Knows That Automotive Advertising Agencies Don't Know What They Don't Know But Social Media Can Teach Them

Automotive advertising agencies are being asked to deliver more for less by a consolidating auto industry in response to reduced sales volume, profit margins and automotive advertising budgets. The solution, as is often the case, lies in the leveraged use of technology applied to a constant in automotive advertising and the auto industry that it serves -- change. Another constant that can be found in automotive advertising is human nature. These two constants, change and human nature, power…

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Added by Philip Zelinger on October 9, 2010 at 8:46am — No Comments

AdAgencyOnline.Net To Review New Automotive Advertising Technologies At The 9th Digital Dealer Conference & Exposition

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station WAAOL -- All Automotive Advertising News All The Time, will be reviewing new automotive advertising technologies and applications during live interviews with principals from selected vendors conducted during The 9th Digital Dealer Conference & Exposition. WAAOL is featured on…

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Added by Philip Zelinger on October 8, 2010 at 7:39am — No Comments

Who is the Sexiest Ralph Paglia?

When he stands at a podium, men and women lean forward in their chairs to hang on every word he speaks.


When he enters a room, people crowd him to soak up the knowledge he shares.


When he leaves a men's restroom, the attendant on duty gives him unlimited paper towels and demands no tip.


He is... the sexiest man in automotive digital marketing. And his name is Ralph Paglia. Ralph is known for saying "I…
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Added by Joe Webb on October 7, 2010 at 5:30pm — 20 Comments

AdAgencyOnline.Net To Review New Social Media Automotive Advertising Applications At The 9th Digital Dealer Conference & Exposition

AdAgencyOnline.Net is an automotive advertising resource / networking portal that shares best practices with automotive advertising agencies on their blog talk radio station WAAOL - All Automotive Advertising News All The Time. Philip Zelinger, the President of Ad Agency Online and the host of the blog talk radio shows on WAAOL, will be hosting a session on social media at the 9th Digital Dealer Conference & Exposition. The auto industry focused event is being held at The Mirage Hotel in…

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Added by Philip Zelinger on October 7, 2010 at 7:58am — No Comments

Ford Invites Focus Facebook Friends Around The World To Ambitious Test Drive Of All-New Model

After the historical precedent setting success Ford experienced with theiur Fiesta Movement new model launch social media campaign, it was expected that the new Focus… Continue

Added by Ralph Paglia on October 6, 2010 at 8:00pm — 1 Comment

9th Digital Dealer Conference - Get The Most From The Experience

Recently some of my clients have been asking me for help in selecting courses at the 9th Digital Dealer Conference and Exposition. I know that there are members of this community that will be attending for the first time, so I thought I would give some general advice on how to leverage the experience.



1. Download the complete 9th Digital Dealer Conference Agenda as a PDF. Download Agenda… Continue

Added by Brian Pasch on October 6, 2010 at 7:30am — 16 Comments

The gurus’ guru

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Added by charles bayer on October 5, 2010 at 6:30pm — 2 Comments

AULtec, Inc and AutoUpLink USA Announce Strategic Partnership with DealerFire.com

FOR IMMEDIATE RELEASE



Media Contact:

Eric Hoopman – Founder

DealerFire.com

Phone: 877-828-9719

ehoopman@dealerfire.com

www.dealerfire.com

Industry Spotlight: AULtec, Inc and AutoUpLink USA Announce Strategic Partnership with DealerFire.com



Oshkosh, WI —…

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Added by Matthew Cole on October 5, 2010 at 2:28pm — No Comments

Social Distortion; Car Dealers Struggle to Keep Social Media Content On-Message

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Added by Ralph Paglia on October 5, 2010 at 4:00am — 2 Comments

Retailers Forced Into Adopting Social Media Strategy

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Added by Ralph Paglia on October 5, 2010 at 12:00am — No Comments

Customer Engagement Ranked as Top Achievement for Social Media Marketing by Small Businesses



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Added by Ralph Paglia on October 5, 2010 at 12:00am — No Comments

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