Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Here at Autoshopper.com we strive to make your dealership a success, We offer tons of products to suite any dealership from the little man on the corner or the Cadillac dealership down in the big city. Give us call or visit us at www.e-autopilot.com 1800-367-1723…Continue
Added by Lillian Lunsford on July 30, 2012 at 12:38pm — No Comments
Check out this great blog by Felicia Mahabeer of Potratz, and she talks all about what Social Media can do for your dealership!
Social media opportunities are everywhere these days, and they continue to soar in popularity. One social media trend that can…Continue
Added by Paul Potratz on July 30, 2012 at 12:00pm — No Comments
Most car dealers don’t think it’s important to have a Twitter page, but I am going to tell you otherwise. Twitter has over 200 million users; they get 300,000 new users each day. Twitter is a…Continue
Added by Dani Lunsford on July 30, 2012 at 11:45am — No Comments
On July 24th, Google webmaster tools launched Index Status (available under Health) that charts the number of indexed pages for your site over the last year.
Added by Ralph Paglia on July 30, 2012 at 10:54am — No Comments
I’ve invented a phrase - Bandwidth Remorse. Here is the official definition. Most dealerships are now offering bandwidth remorse on all of their ads across the Internet. My made up phrase refers to dealerships who feature slideshow or PowerPoint videos on their ads. Most used car videos display the very same pictures that were offered on the page that launched that video, but with a twist - lower…Continue
Added by Pierce Plam on July 30, 2012 at 9:30am — No Comments
It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of smartphones and tablets. Consider the following statistics:
According to a report by online monitor, Pingdom, mobile browsing has increased 69 percent since 2010. In fact, mobile internet use is set to surpass desktop internet…Continue
Added by Aaron Hassen on July 30, 2012 at 9:29am — No Comments
GREAT video! This video gives you an idea of different objections prospects use and shows you the types of rebuttals you can use and also shows that no matter what there is always an alternate way to close an appointment and get the prospect into your dealership.…Continue
Added by Danielle Davis on July 30, 2012 at 8:16am — No Comments
ActivEngage was a finalist in the Best Places to Work in Central Florida awards for 2012 (check out slide 13). Although ActivEngage missed the top spot this year by only .03%, we still feel that we are the best place to work by far, read more hereto find out why.
Added by Ketty Colom on July 30, 2012 at 7:57am — No Comments
The one and only SEAN V. BRADLEY live at the Toyota dealership doing hands on training on the 10 step phone "Road to the appointment" process for the internet sales department. I personally thought this video was AWESOME training! This training made me realize how important it is to ask the right questions and always make good use of your rebuttals. Your own energy and being spontaneous with the customers is what gets you to close the appointment. Check it out!
Added by Danielle Davis on July 30, 2012 at 7:30am — No Comments
You amaze and confound us daily. You have created an infrastructure, tools and resources for accessing and organizing information that the majority of people and businesses all over the world rely on every day. That is truly awe-inspiring. You are pulling search, social and reviews together in envelope-pushing ways.
Nevertheless, change and innovation are rarely universally embraced as you have experienced first hand. As the old saying goes – you can…Continue
WOW! AMAZING! This is a life changing video, it made me realize that time should be valued, well spent and that time waits for NO ONE! Wake up people begin to use your time wisely as posssibly. Definitely a must see! Check it out I'd love to hear your feedback about it!
Added by Danielle Davis on July 30, 2012 at 7:00am — No Comments
As marketers, weʼre always looking for the hottest new thing to get our brand in front of people. For ages, we had signage and print ads, then we progressed into the auditory realm with the radio, then it was video ads on TV, and finally, the ultimate advertisers playground: the internet.…Continue
Added by Timothy Martell on July 30, 2012 at 5:30am — No Comments
The world of paid search is never boring especially when Google has been testing new paid "ad units" for the automotive industry.
I wrote last month about the Google Advisor product (aka Google Cars) and now Google is testing an ad unit that includes LIVE CHAT powered by ActiveEngage.…Continue
Many will be dismayed to learn that mobile is not the next big thing. They're gearing up for it. They're READY! And they are not ready for the next big thing! #%$&! (No that's not a hashtag)
Added by Used Car Ricky on July 29, 2012 at 12:24am — No Comments
If you haven't noticed, about 14% of dealership website visitorsare coming on mobile devices with another 5% on tablets. Your numbers may vary slightly but dealers would be remiss if they did not take mobile shoppers seriously.
Google searches done on mobile phones have a different urgency compared to searches done on mobile devices. How do I know this?…Continue
Added by Brian Pasch on July 28, 2012 at 7:31am — No Comments
Added by Ralph Paglia on July 27, 2012 at 10:30am — No Comments
Think your shot at living like an Olympian ended after your high school or college athletic career? Think again. Successful Olympic athletes employ a set of traits and techniques that you can still use to help market your car dealership. The elements that work together to create popular medalists, with…Continue
Added by Jim Fitzpatrick on July 27, 2012 at 8:11am — No Comments
Facebook has had their analytics tool called, Facebook Insights, for a while now, and since its conception it has grown more and more complex. Insights are now able to show Facebook Page Admins all kinds of useful information which can be a huge help when trying to hone your…Continue
Added by Timothy Martell on July 27, 2012 at 6:10am — No Comments