Professional Community for Car Dealers, Automotive Marketers and Sales Managers
It is about the Money and it's inevitable.
After a Moneyball presentation an internet director will come up to me and say, "I know the internet will work, but I can't convince my general manager or owner to spend the money."
To which I reply, "You have two choices."
You can join an organization that already gets this. Many do. Many don't, but it is an alternative.
Or you can make the compelling argument a middle manager must make in this new digital…Continue
Added by Jim Flint on June 14, 2012 at 6:30am — No Comments
Since joining my new auto group in January of this year I have come across opposition to many of the moves I’ve made but none have stumped me like the question (opposition) I received last night from one of the sales managers. Let me explain…as the Director of Internet Sales and Marketing for my new auto group it is my responsibility to get results from all of our online marketing efforts (shouldn't be a suprise right?). I am a firm believer in upfront pricing along with…
VinSolutions is giving their automotive dealer customers 20 tickets to the 2012 Major League All-Star Game in Kansas City through a contest designed to promote its All-Star of Savings Marketing Package and the local event.
FOR IMMEDIATE RELEASE
Enter to Win MLB All-Star Game Tickets at VinAllStars.com
VinSolutions, a leading developer of web-based CRM and ILM complete dealership marketing solution software, today launched its…Continue
Added by Joey Little on June 13, 2012 at 12:37pm — No Comments
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Added by Paul Potratz on June 13, 2012 at 12:20pm — No Comments
A long time ago, back when we used paper desk logs to track our showroom traffic, our salespeople were asked to complete a “source” box. We wanted to know how our customers heard about our dealership. Strangely, “Location” was the overwhelming favorite; according to our salespeople, very few customers came into the store because of our advertising. Of course, the phone calls and Internet (and fax, back then) leads we received told a different story. We just weren’t asking the question the…Continue
Registration opens for the 13th Digital Dealer Conference and Exposition: To register visit: www.digitaldealerconference.com
Digital Dealer is back for its 13th edition October 23 – 25 at the Mirage Hotel and Casino in fabulous Las Vegas, NV. With all of the talk about events lately, we’re glad to see that the industry still agrees education and networking opportunities are vital to…Continue
Added by Jim Apistolas on June 13, 2012 at 10:41am — No Comments
Added by Stan Sher on June 13, 2012 at 8:13am — No Comments
You might not use Instagram, but you’ve probably come across photos that 50 million users of Instagram have taken and put on the web. Also, more than likely you’ve heard the news that Facebook acquired Instagram in April for $1 billion.
What’s so special about Instagram? Its calling card is the photo filter,…Continue
Recently, I read a post on DealerRefresh entitled: "Dealership Employees Blogging in the Land of Unicorns and Rainbows." An odd title that touches on a very important reality -- or at least a perception that has become…Continue
Why AutoCon 2012 for Dealer Principals?
Ralph Paglia, Chris Saraceno, Mike Myers, Carrie Hemphill and the entire AutoCon 2012 management team understands that Dealers have many choices where to invest their time out of the office. We have made AutoCon 2012 the ideal choice for dealers by focusing on what we know will enhance the value they will receive from attending any event…Continue
Zuck gets Fancy - PIN THIS!
When Zuckerberg acts, rumors and a mass of people follow.
Recently Zuckerberg "liked" a post on Facebook and the comment went from less then 20 to 20,000 in a matter of minutes. It was a random comment, but the point is that people follow Mark.
So, when Mark recently joined Fancy (thefancy.com), people started asking - what's so Fancy? (…Continue
Added by Todd Katcher on June 13, 2012 at 5:30am — No Comments
Just thought I would give you an update on my LinkedIn profile because it really defines me. I began writing on ADM, not to become a superstar. I came to share my experiences and reassure people who are going through the same experiences that they are worthy and, to me, they are…Continue
Please visit Part 1 for the set up.
SEER Interactive was de-indexed because they had some significant problems with their website that only caught up with them after Google’s recent Penguin update. This update was focused primarily on links; both links from other sites pointing to theirs and those on their site…Continue
Added by Jeremy Brown on June 12, 2012 at 3:09pm — No Comments
As many of you know, several automakers have rolled out incentive programs that pay dealers escalating bonuses as you sell more of a specific model. This has been a selling tactic that has been used for many years. Instead of advertising rebates to the consumer, the manufacturers incent the dealers with these stair-step programs with the hopes of lifting sales.
Added by David Metter on June 12, 2012 at 10:23am — No Comments
As of 2012 Generation Y accounts for 40% of the car buying public, yet traditional methods of advertising don't reach them. Don't miss out on this growing and often ignored market.
They’re young, they’re social and they’re totally in love with the internet. In fact, research tells us…Continue
Added by Jim Fitzpatrick on June 12, 2012 at 10:10am — No Comments
Pinterest is a pretty easy thing to grasp, right? You just pin pictures and hope that someone likes them or comments on them. We all know that Pinterest is quickly becoming the go-to social media site and if you have a Pinterest account and a decent amount of followers/likes, you may be asking yourself, now what? You think you might have mastered the art of the pin, but have you thought about making words pinnable? Let’s say you have a great blog you want to share on Pinterest. Take a simple…Continue
AutoCon 2012 - AutoConnections Conference and Exposition; All Inclusive Registration Package
AutoCon 2012 is changing the way that automotive conferences are created, organized, and presented to dealers. We…Continue
Added by Ralph Paglia on June 12, 2012 at 4:35am — No Comments
Discussing "Pay Plans", Commissions, Bonuses (And WHY) Inside an Automotive Internet Sales 20 Group - Sean V.…
Added by Sean V. Bradley on June 12, 2012 at 1:06am — No Comments
Having run my own brick and mortar businesses for a number of years I am very familiar with the ebb and flow of customers and their spending habits. I have always tracked sales, customer count, costs and how effective my marketing has been. Whenever I noticed any kind of downturn I immediately looked for answers.
If I were to have had an unexpected downturn in the last month or so I would have been scratching my head wondering why just like many of you may be doing right now. One of…
Added by Reg Proctor on June 12, 2012 at 12:56am — No Comments
After more than a week of preparation, the day had finally come: I was ready for my first live chat interaction as an ActivEngage VSA. I looked over at Jake, who took off his Phillies cap and scratched his head. Like all of our…
Added by Stephen Jackson on June 11, 2012 at 2:17pm — No Comments