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All ADM Member Blog Posts (10,763)


Influencer
Join Other Progressive Internet Managers, GMs and Dealer Principals Next Tuesday!

My hat’s off to all dealership personnel on this forum. It’s not easy to keep up with the latest digital trends and then figure out which ones make the most sense for your dealership. There always seems to be a change in the algorithms, or a new review site or social platform to master on top of your core responsibilities. To help make this easier, I’d like to invite West Coast dealers to an educational…

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Added by Dennis Colome on March 20, 2012 at 7:30am — No Comments

Net Promoter and the Golden Rule

Net Promoter has been effectively used in all sorts of businesses, including small start-up companies. In fact, we’re so convinced that the Net Promoter system works, we use it ourselves (we welcome you to take our survey to let us know how likely you are to recommend re:member group).  The main premise of Net Promoter stems from the…

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Added by Paul N. Long on March 20, 2012 at 6:37am — No Comments


Influencer
The Service Loyalty Landscape Has Changed: DMEautomotive /Automotive News Webinar Explains How

Free webinar held March 27th at 2pm EDT topples industry myths currently driving service marketing strategies



Daytona Beach, FLMarch 20, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, will host a free webinar with Automotive News on March 27th at 2pm EDT to reveal key findings from The Changing Service Loyalty Landscape…

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Added by Crystal Hartwell on March 20, 2012 at 5:55am — No Comments


Influencer
Do All Your "EX'S" Live in the Dealership?

Exactly NOT what you are thinking! Let’s look at these 10 examples of the “EX’s” we want to find in your stores!

  1. Examine the processes of the daily routine operations of your dealership.…
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Added by Nancy Simmons on March 19, 2012 at 9:00pm — No Comments


Influencer
DO NOT WASTE TIME READING THIS BLOG!

This is not a car blog, but I occasionally do that--so, after that fair warning, here goes.

There's an old saying, "Invest in real estate.  Land:  It's the only thing they're not making more of!"

Well, your time here on earth is the land of your life, expanding outward in usage towards some edge of an…

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Added by Keith Shetterly on March 19, 2012 at 5:30pm — 10 Comments


Influencer
NFL Trainer Todd Durkin Joins Automotive Boot Camp Fitness Program

What makes the upcoming Automotive Boot Camp unique is that in addition to world class education on automotive topics, the early morning fitness program also invests in the physical well being of automotive professionals.

 

At the 2012 Automotive Boot Camp, First Class Educators has attracted three topic fitness professionals to help dealers connect with their bodies and physical energy.  Those professionals…

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Added by Brian Pasch on March 19, 2012 at 5:08pm — 2 Comments


Influencer
Three Time Award Winning Automotive Marketing Company Offers New Search Marketing Strategy for Dealers

"Automotive SEO strategy package leverages search optimization, social relevance, and video marketing to capitalize on Google’s ever-changing ranking system."



Eatontown, NJ – PCG Digital Marketing, a…

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Added by Brian Pasch on March 19, 2012 at 2:00pm — 7 Comments

Net Promoter: The Ultimate Question and the One Number You Need to Grow

If you are asking whether customers are satisfied with your service—you’re asking the wrong question.  If you are measuring and trying to increase your customer satisfaction—you’re measuring the wrong thing. Eighty percent of satisfied customers will still shop around to your…

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Added by Paul N. Long on March 19, 2012 at 1:00pm — 10 Comments


Influencer
Joe Webb | Speaker at Digital Dealer 12 | The Makings of a Great Internet Director | Orlando 2012

The Makings of a Great Internet Director

Lessons learned and tactics tried by top Internet directors to improve their own success

 

Moderator: Joe Webb

Panelists: Lisa Jo Swain, Director of e-Commerce Operations, SunStar Autos

Jon Berna, e-Commerce Director, Hubler Automotive Group

Richard Lucy, e-Marketing Director, Tim Dahle Nissan

One excellent leader can single-handedly transform the online profitability of your store. Dealer…

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Added by Joey Little on March 19, 2012 at 8:38am — No Comments

That Money Machine

In the early ‘90s an acquaintance received a new job assignment. He was to set up an outbound telemarketing department to sell off millions of dollars of off-lease computer equipment.

 

He assembled a team of…

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Added by Kurt Kubicki on March 19, 2012 at 6:30am — 3 Comments


Influencer
Intice Inc., Launches Web-Based Incentive System for Dealerships Nationwide.

FOR IMMEDIATE RELEASE 

 

Intice Inc., Launches Web-Based Incentive System for Dealerships Nationwide. 

TAMPA, FL (Mar. 18, 2012) – Intice Inc., announced today that they will be offering a web-based incentive system for auto dealers nationwide. 

“No matter what study you look at, today’s…

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Added by David Farmer on March 18, 2012 at 1:32pm — No Comments

Are your web properties outdated?

Nothing says you are not worthy more than outdated content on your web properties. If you do little else, keep your content up to date and fresh.

 

  • Previous  month’s service coupons three days into the current month
  • Rebates and incentives  out of date
  • Sold…
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Added by Thomas A. Kelly on March 18, 2012 at 6:00am — 6 Comments

Why is the FTC Messing With Dealers?

Since the news broke earlier this week about the FTC citing 5 auto dealers for deceptive advertising, I’ve been asked a number of questions by folks in the industry. Here’s my take on the situation:

 

What’s the big deal about advertising that the dealership will pay off a trade-in no matter what…

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Added by Jim Radogna on March 17, 2012 at 12:00pm — 11 Comments

Why Relationships Matter And ROI Doesn’t

We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting "paid." Don't get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service process that influences both repeat business and…

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Added by David Johnson on March 17, 2012 at 9:07am — 2 Comments

The Secret Weapon

Post one of ten posts I will be making leading up to Digital Dealer 12.

 

 

If you are one of the best dealers in the country you are using 10% of your Secret Weapon…what is it?…



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Added by Larry Bruce on March 17, 2012 at 7:41am — 1 Comment


Influencer
Just One Internet Department Structure

Creating a basic structure for your Internet department should be one of the simplest tasks for a dealer.  Unfortunately, too many decision-makers at dealerships attempt to get in the way of how an Internet department operates.  One primary…

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Added by Joe Webb on March 17, 2012 at 6:00am — 18 Comments

How Tracy Myers Handled His PR Nightmare

In business, bad press will happen. It's not a matter of if but when, be prepared. We hear it all the time, our customers have a voice, with Facebook, Twitter, YouTube and others, bad press can go viral, you better watch how you treat your…

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Added by David Johnson on March 16, 2012 at 11:00pm — 18 Comments


Influencer
Strategies To Increase Local Search Visibility With Retargeting

Many business owners are now aware how Google Retargeting works in conjunction with the Google Display Network (GDN).   The GDN reaches 89% of consumers who are online with banner ads.  With that reach, dealers should be thinking how to get more LOCAL consumers to visit their website.

The GDN is your Internet Billboard provider that show your banner messages on millions of website. Imagine if you could have a Billboard on every local road within 40 miles of your dealership for a few…

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Added by Brian Pasch on March 16, 2012 at 3:30pm — 4 Comments


Influencer
From the Trenches - Digital Vendor – How do you sell your wares?

In the dealership, we are often besieged with vendors… today they are most often Digital Marketers of some kind. 

Dealers are very busy people.  Their time is at a premium.  Smart dealers have gatekeepers who can weed out the wheat…

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Added by Tom Gorham on March 16, 2012 at 2:30pm — 34 Comments


Influencer
Please...Not That!

There is a statement we've all heard over the years in this industry.  When I hear it, it makes me crazy.  Now, I know that some of you will say that driving me crazy is a short trip, but this one makes me glad that I'm…

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Added by John Fuhrman on March 16, 2012 at 9:30am — 5 Comments

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