Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Member Blog Posts (9,656)

A Trip Down Memory Lane...

Here's a question -- what's the craziest or most clever marketing scheme you've seen from a car dealer?


Some of the old giants in the industry -- Jim Moran, Cal Worthington, Earl Muntz and others -- put together some wild and over the top marketing schemes. Moran probably was the first dealer to advertise on TV with a variety show and his sponsorship of a wrestling show in Chicago long before he created JM Enterprises, the largest Toyota distributorship in the…


Added by Cliff Banks on July 13, 2011 at 6:17am — 1 Comment

Mobile Automotive Consumers Have High Access

New Research Shows That Mobile Automotive Related Content Consumers Have Very High Access Rates...…


Added by Ralph Paglia on July 12, 2011 at 7:00pm — 2 Comments

Over Half of 18-29 Year Olds Own Smartphones

Over Half of 18-29 Year Olds Own Smartphones

Smartphone penetration has reached more than half…

Added by Ralph Paglia on July 12, 2011 at 12:00pm — No Comments

Import-Brand Dealerships Selling More Accessories as Vehicle Inventory Drops

June AOA Accessories Trend Report shows auto dealers most impacted by tsunami generating 30% more accessories revenue, than in each of previous five months.


izmocars ( today released its June 2011 AOA Accessories Trend Report(1), which studied accessories sales data of dealerships whose inventory was the most severely impacted by…


Added by Crystal Hartwell on July 12, 2011 at 11:11am — No Comments

AutoUSA Releases PowerListings 2.0 for Auto Dealers, Driving More Traffic to Facebook Pages

Fort Lauderdale, FL – July 12, 2011 – AutoUSA ( announced today the release of PowerListingsSM 2.0 for auto dealers, designed to drive traffic from online classified site Craigslist to dealerships’ Facebook pages. Linking directly to inventory on Facebook provides opportunities for dealerships to increase engagement with potential customers. AutoUSA’s fully managed solution is also time-optimized to…


Added by Holly Forsberg on July 12, 2011 at 10:48am — No Comments

20 Million Google+ Users by Next Weekend

20 Million Google+ Users May Exist by the Weekend

20 Million Google+ Users May Exist by the Weekend Most critics believe …


Added by Ralph Paglia on July 12, 2011 at 9:00am — No Comments

How Automotive Marketing and Advertising Media Buyers Should Approach Online Display Ad Campaigns

How Should Automotive Marketing and Advertising Media Buyers Approach the Budgeting of Online Display Ad Campaigns Across Multiple Sites and Networks?

Multitude of…


Added by Ralph Paglia on July 12, 2011 at 8:00am — 2 Comments

Installing Google Analytics on Your Dealership Website

No matter how sophisticated or rudimentary your website provider‘s reporting platform is, having Google Analytics on your website is a “no-brainer”.  You want to “trust, but verify” your website provider’s analytics by making sure they are similar to those in Google Analytics.  At DealerOn, we have made it a standard part of our process to create a Google Analytics account for each of our customers’ websites. 


Luckily, if your auto…


Added by Ali Amirrezvani on July 12, 2011 at 7:20am — No Comments

Infographic Of The Day: Using Twitter And Flickr Geotags To Map The World

Using Twitter And Flickr Geotags To Map The World

There's two subtle forces being mapped here: One, the differing ways that internet companies spread. And two, the vast disparity between a city seen by a tourist vs. a native.

That map you see below isn't a picture of the earth, seen from space. Rather, it's a map of the locations…


Added by TERRY GIBSON on July 12, 2011 at 7:00am — No Comments

The Generational Gap: I Won’t Buy From You if You’re Not on Facebook

As a Gen-Yer, I grew up in an era where everyone received a trophy in Little League, your parents escorted you from basketball practice to piano lessons to your Math tutor, and I can barely remember a world without the Internet.


In other words, I’m used to having the world at my fingertips, and along with the rest of my generation.



Added by Christine Rochelle on July 12, 2011 at 6:57am — 3 Comments

Fixing Template Emails to Get Results

I remember as a child my mother sitting us kids down after a holiday or birthday to write handwritten thank you notes for any gifts we had been given.  It was a chore that as a child I found little value and a whole lot of grief in participating.  As an adult, I have learned that it is the little things in life that make an experience memorable.


We all have mailboxes full…


Added by Stephanie Young on July 12, 2011 at 6:30am — No Comments

2008 Infiniti QX56 at Douglas Infiniti in Summit New Jersey. Presented by Ken Beam



 2008 Infiniti QX56…


Added by Ken Beam on July 11, 2011 at 4:35pm — No Comments

A Sales Meeting to Fire Up the Troops

I tweaked the great American Soldier, General George S. Patton's Blood and Guts speech...

"Sales staff, this stuff that some sources sling around about Lithia wanting out of this sales war, not wanting to sell, is a crock of bull. Lithians love to fight and to sell, traditionally. All real Lithians love the sting and clash of negotiating. You are here today for three reasons. First, because you are here to provide for your families and your loved ones. Second, you are here for…


Added by Brad Alexander on July 11, 2011 at 10:39am — No Comments

5 Insider's Tips on Vetting a Social Media Provider

Who speaks for your dealership on Social Media?  Is it someone who knows you, knows your store and most importantly, your story? Automotive Social Media is about people, conversations and deriving leads from those relationships.  There’s a lot of… Continue

Added by Kathi Kruse on July 11, 2011 at 9:55am — 2 Comments

Management and Sales Performance Training: Embracing Boredom

It does not happen often, but sometimes I find myself bored.  This week I find myself working remotely with my toes in the sandy.  Without the distractions of the office, I am actually finding myself completing my normal task list with time to be bored.  So how does someone who is usually as busy as a bee handle boredom?  I have learned to embrace this simple and rare luxury as a gift to…


Added by Stephanie Young on July 11, 2011 at 6:30am — No Comments

Google+ Is A Winner So Join My Circle

Jump In - I'll Send You An Invite!

I'm very optimistic about Google+. If you have not received an invite, send me an email to and I'll send you an invite so you can get started. 




Added by Brian Pasch on July 11, 2011 at 4:30am — No Comments

Overcome the fear of change

Why are dealerships and dealer management so afraid of change? Naturally all human beings are afraid of change and reluctant since this requires breaking habits and stepping into the unknown. Successful businesses all require change, it is necessary in order to excel and be more productive. We need change to impact the way our employees and staff operate and function daily so that business can be more productive and be more affective. Quality Control! You…


Added by Lizelle Landino on July 10, 2011 at 9:57pm — 3 Comments

Shoppers Willing to Connect With Retailers on Facebook

Shoppers Willing to Connect With Retailers on Facebook

Internet users follow retailers for more than just deals and discounts

Social commerce may be on the minds of retailers…

Added by Ralph Paglia on July 10, 2011 at 7:30pm — No Comments

Website Magazine Newsletter

  Web Success Weekly…

Added by Ralph Paglia on July 10, 2011 at 6:50pm — No Comments

Google+ Brand Pages Coming in Two Weeks

Google+ Brand Pages Coming in Two Weeks

Ford, MTV and Mashable Likely Among First Allowed to Create Company Pages

Soon after the launch of Google+ came the inevitable next question: When can brands set up…

Added by Ralph Paglia on July 10, 2011 at 6:41pm — No Comments

ADM Blog Topics by Tags

Monthly Archives











ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top 5 Automotive Marketing Forum Discussions - 30 Days

4. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

Share the Best Content w/AutoMarketing Community

© 2015   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service