Professional Community for Car Dealers, Automotive Marketers and Sales Managers
For Immediate Release
San Rafael, CA, (January 25, 2011) — AdVantageTec Inc., (http://www.advantagetec.com) a location based marketing solution provider for the retail automotive industry, made two key announcements today. First, the company announced Thomas…Continue
Added by sara callahan on January 25, 2011 at 5:47am — No Comments
Marketing for dealerships: The question is, how do you put it all together? Do you have a plan for it all and staff to run it at your dealership? Or are you still making ad hoc decisions to juice up a month with something like a saturation direct mail piece? Or maybe send some chitzy mailer with a service…Continue
Added by Keith Shetterly on January 24, 2011 at 10:00pm — No Comments
One of the first things that I notice as I look around online for used car dealerhips is that the message they are delivering is confusing... What's your goal? Are you a budget dealership that sells cars for under 3000, or are you a dealerhip that provides imports, or sports cars??? I see so many places trying to tap into just about every market, dealerships with boats, mopeds, budget cars, or what ever... It seems to me that not having a complete sense of self ( owning your position in…Continue
If you keep up with the latest digital trends, you know about QR codes. They're similar to bar codes (only with a 2-dimensional pattern) and can be scanned by any smartphone with a QR reader. Once someone scans a QR code, he sees a coupon, special website, video, or whatever the advertiser chooses to use. The opportunities for…Continue
Ken Garff Automotive Group Enrolls in Preventive Maintenance Program
to Grow Service Revenue and Increase Customer Retention
San Ramon, CA–January 24, 2011– Ken Garff Automotive Group has implemented a preventive maintenance program to grow its service revenue and boost customer retention with its existing customers. The group began as a single-car dealership…Continue
Added by sara callahan on January 24, 2011 at 6:36am — No Comments
By Edmund Lee
NEW YORK (AdAge.com) -- It turns out…
Added by Ralph Paglia on January 23, 2011 at 11:22pm — No Comments
From my initial research it appears that car dealers could use some help in structuring career paths and educational opportunities for candidates interested…Continue
Added by Brian Pasch on January 23, 2011 at 8:00am — No Comments
It’s the question everyone seems to be asking: how does Google choose the reviews that are displayed prominently on Google Places and Google Maps? For example, when searching for “San Diego Restaurants” on Google Places, each Place on page 1 is displayed with a single review as a summary of the business:
So how does Google select that review? Well, we don’t know exactly, but we have some ideas about the factors that Google is looking to.
According to a…Continue
Added by chatmeter on January 22, 2011 at 9:28am — No Comments
Added by Glenn Pasch on January 22, 2011 at 6:11am — No Comments
Added by chatmeter on January 20, 2011 at 7:07pm — No Comments
In the highly competitive environment of automotive marketing, online search results for your car dealership can potentially make or break you.—The quality of the links, however, versus the quantity of the links is what will have a true impact on prospects making a purchase decision.
With that in mind, the following points can help give you a good start in putting together a search engine optimization (SEO) plan that can yield positive results and improved page rankings for…Continue
Automotive advertising agencies are overwhelmed by demands from their auto dealer clients to provide more with less. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of their automotive advertising resource / networking portal http://AdAgencyOnline.Net, recently interviewed James Crouse, the CEO of CloudOne, on his blog talk radio show…Continue
Added by Philip Zelinger on January 20, 2011 at 7:45am — No Comments
Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be interviewing three principals from eVBDS, (Electric Vehicle Business Development Strategies), -- George Stellweg, Forest Williams and Carlos De La Guardia -- on his blog talk radio show Automotive Advertising Experts. The group of auto industry insiders will be discussing the many…Continue
Added by Philip Zelinger on January 19, 2011 at 12:00pm — No Comments
Recently, we were searching one of our dealership clients (Bill Rapp Superstore) in Google and found that a competitor, Nemith Nissan, is bidding on their dealership's name in search. So when we typed in "Bill Rapp Nissan," a pay-per-click ad showed up saying "Bill Rapp Nissan-we beat their price." Further investigation showed that…Continue
Added by Paul Potratz on January 19, 2011 at 11:13am — No Comments
The Automotive SEM Study is a FREE 8 week program will guide car dealers through the proper setup, execution, and measurement of paid advertising campaigns.
For the study, we will be primarily focusing on…Continue
Added by Brian Pasch on January 19, 2011 at 7:00am — No Comments
I just got back from a 20 Group meeting and the more I speak to dealer principals the more I am excited about being in the automotive industry. I am very excited about helping dealer principals lead their business in digital…Continue
Added by Brian Pasch on January 18, 2011 at 8:10am — No Comments
When it comes to choosing a customer retention marketing provider, car dealerships need to evaluate the technology behind the programs. In looking at this technology, three of the following topics must be addressed:
(1) Will this technology seamlessly integrate your customer data?
(2) Will it be compatible with your operating system?
(3) Will it be able to pull current, actionable customer data?
In a perfect world, you…Continue
Added by Stacy Mueller on January 18, 2011 at 7:14am — No Comments
MPi Recommendation Videos Help Auto Dealer Service Departments Drive More Profit by Better Educating Customers on Needed Repairs
Las Vegas, NV January, 18, 2011 — The large percentage of auto dealer customers that decline service recommendations because they do not understand the recommended work is a serious problem nationwide. To help solve this Mobile Productivity, Inc., (MPi) (…Continue
Added by sara callahan on January 18, 2011 at 5:50am — No Comments