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All ADM Member Blog Posts (8,964)

Google Business Listings Verification System

As shocking as it may seem, too many dealerships have missed getting their Google Business listing claimed and updated by not handling the mail verification system that Google uses properly!

 

The photo above shows what the envelope looks like that will arrive at your…

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Added by Ralph Paglia on January 29, 2011 at 1:59am — No Comments

Corvette Review Site Launched

Just launched a Corvette review site at CorvetteReviews.com. Looking for Corvette dealers that would like to add their inventory to the site as well as articles, video, and customer reviews.

For more details on adding inventory dealers can find information on sending data feed under the Corvette News section.

This site is a work in progress so we are open to any ideas that will help or benefit Corvette dealers.

Added by Richard Roy on January 29, 2011 at 1:46am — No Comments

NADA 2011: Auto Industry Leaders to Discuss Ways to ‘Win Big at Retail’

Auto Industry Leaders to Discuss Ways to ‘Win Big at Retail’

 

NADA’s Tonkin: Auto manufacturing and retailing will help lead the economic recovery.

McLEAN, Va. (Jan. 25, 2011) – While auto dealers,…

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Added by Ralph Paglia on January 29, 2011 at 12:30am — No Comments

Twitter's Top 155 Automotive Industry Influencers and Respected Experts

Automotive Industry: Top 155 Influencers, Cited Experts and Respected Authorities...
Get the latest updates from and follow these experts ›…
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Added by Ralph Paglia on January 29, 2011 at 12:02am — No Comments

NADA is right around the Corner

If you’re like me, my guess is that you’re getting pretty excited as you gear up for the NADA Convention and Expo in San Francisco this February 5-7. I love the expo. It’s an opportunity to see old friends, meet new ones, learn the latest trends, network, and do some business.



How about you? Are you planning on attending? And…

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Added by Paul N. Long on January 28, 2011 at 2:52pm — No Comments

Where Did the Time Go...I am Behind Schedule



Ok it’s end of January, many of us continue to dig out of snow and when we put the shovel down for a moment, we wonder how quickly time flew by and I have not really kept up with my goals for the new year.… Continue

Added by Glenn Pasch on January 27, 2011 at 9:26pm — No Comments

Flounder 1-27-11

www.maxadsystems.com/dontflounder/

 

At NADA 2011

Added by Erik Breckenfelder on January 27, 2011 at 3:36pm — No Comments

Better Mental Focus For Sales Professionals

The Mental Power Hour - Better Mental Focus For Sales Professionals

 

        Increased sales and profits through better Mental Focus. No matter what your level of skill or consistent sales numbers, you as a Sales Professional are not prevented by anything from getting to the next level except the limits contained within your own…

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Added by T. Lavon Lawrence on January 27, 2011 at 12:39pm — No Comments

Trending the technology wave

Technology is constantly changing the playing field in business; especially advertising.  Most people in the industry are always looking for the next big thing and automotive dealers are always looking for the next "silver bullet".  But sometimes you have to take a look backwards to keep ahead of the curve.



As new advertising tools are introduced it effects older technologies. Most people regard these older platforms as becoming obsolete... but are they in every case?  A good example… Continue

Added by Paul Potratz on January 27, 2011 at 7:34am — No Comments

Three Automotive Website Vendors Reach BMW Preferred Status

It's good to know that people are reading my blog posts. Just after I posted a recent story that Dealer.com was selected as a preferred website provider by BMW USA, I received two emails informing me that I did not have the whole story. Indeed they were correct.



This of course is a good time to remind vendors to send us press releases when new products or… Continue

Added by Brian Pasch on January 26, 2011 at 2:00pm — No Comments

HANG THAT SIGN ON THE INTERNET

As dealer's define their social media strategies there is always a need for engaging content. We hold contests, write blogs, shoot video and post customer pictures/testimonials. I'm sure throughout each month your internet manager has moments where they are scouring the dealership and the web for that content for their channels. Sometimes great content can be found right under our noses. I was at a client's dealership and I passed this sign propped up against a wall, either waiting to be…

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Added by Brent Wees on January 26, 2011 at 10:55am — No Comments

CAR-Research XRM adds Inventory Management System to CRM; Helps Auto Dealers Manage Online Inventory

CAR-Research XRM adds Inventory Management System to CRM;

Helps Auto Dealers Manage Online Inventory

 

Houston, Texas, January 26, 2011CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced a major enhancement to its CRM system with the addition of a new Inventory Management System. It is built right into the…

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Added by sara callahan on January 26, 2011 at 10:55am — No Comments

Smartphones sales exceeding PCs in 2011

Smartphones and Tablets will exceed PC/laptop/netbook sales in 2011.  We are living in a mobile world and digital marketing has to be ready to reach your customers on that mobile… Continue

Added by Stan Bradbury on January 26, 2011 at 9:45am — No Comments

Dealerskins and XIGroup Unite To Offer Unified Automotive Website Solutions

On January 24, 2011 Dominion Dealer Solutions made that announcement that I was anticipating; a unified technology strategy for XIGroup and Dealerskins customers.

I've been following both companies for the past few years and PCG Digital Marketing reviewed both platform as part of…

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Added by Brian Pasch on January 26, 2011 at 7:00am — No Comments

Facebook Sponsored Stories; Dealers Can Use Stories to Sell Cars!

As anyone who has sold cars for any length of time knows, Stories Sell Cars... Facebook is rolling out Sponsored Stories, a new ad format that turns your dealership employee's actions into promoted content.…

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Added by Ralph Paglia on January 25, 2011 at 11:08pm — No Comments

Reviews & Reputation could cost more than you think

 

                 As I shop the Amazon store online for my son’s birthday gift, I start checking reviews of the products displayed.  I notice that on the description page for each item there are reviews for each item as well as an overall rating for the reviews.  It got me wondering how many people actually look for and read these ratings since we really don’t see them on car dealers’ websites.   I start seeing ratings like 79 out of 81 people found this…

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Added by ANTHONY BARTOLI on January 25, 2011 at 8:14pm — 2 Comments

Is 10 Billion Apps Downloaded Something to Celebrate?

Apple announced this week that their App Store reached a landmark 10 Billion downloads.  From a digital marketing point of view is this good news?  Does it validate the app space or diminish it as an opportunity?

 

If you do the math, total iPhone sales in the last 2 years (average hardware life cycle) are 60 million units and total iPad sales in 2010 were about 10 million units.  That is 70 million units total, or an average of 143 apps per active device (assuming older iPhone…

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Added by Stan Bradbury on January 25, 2011 at 1:47pm — No Comments

ALL “UPS” ARE CREATED EQUAL

While talking to numerous dealers here in the Ontario market I have seen a trend towards leads that are being generated from the dealership website. Many dealers lament that they feel most online consumers are simply feeding their forms only to quickly access the lowest quotes possible from multiple dealerships. They view these ups as time-wasters, feeling that these consumers rarely show any true intention of doing business with the dealership and therefore aren't worth a response from…

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Added by Brent Wees on January 25, 2011 at 12:11pm — 5 Comments

Potratz Welcomes Justine Cervenka

Potratz is pleased to welcome Justine Cervenka, an experienced advertising professional who has joined the team as Media Director. Originally from Cobleskill, she has returned to New York after working for multiple agencies in Arizona since 1992.



Justine has handled accounts for a variety… Continue

Added by Paul Potratz on January 25, 2011 at 11:53am — No Comments

AdAgencyOnline.Net Reviews izmocars For Automotive Advertising Agencies On Blog Talk Radio

Automotive advertising agencies are expected to improve vehicle sales for their auto dealer clients, however, their ultimate self serving goal is to provide added value and profits to support their fees.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of an automotive advertising resource / networking portal -- http://AdAgencyOnline.Net -- has accepted that responsibility for his affiliated automotive advertising agencies as he…

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Added by Philip Zelinger on January 25, 2011 at 10:00am — No Comments

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