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All ADM Member Blog Posts (9,504)

Social Media Marketing -- Should You Manage It In-House or Outsource It?

Most people know that I'm generally not a proponent of social media for most dealerships simply because the fact is that the ROI for either a) exposure, b) brand equity, or c) sales simply can't be justified relative to other dealership marketing expenditures.  I've debated people on this topic in ADM and other forums because, well, that's what these forums are for...to discuss/debate/ideate different solutions to help dealers be more successful in the market place (as an aside, bless KK's…

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Added by Charles Kim on June 13, 2011 at 8:09pm — 7 Comments

Introduction to the Autofusion Company Blog

Autofusion is one of the leading providers of website management and internet marketing solutions in the United States. We offer complete website solutions, from custom website design, creation and active management. To help car dealerships maximize their engagement with a wide customer base, our company creates and…

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Added by Richelle Farley on June 13, 2011 at 3:56pm — No Comments

Importance of video presentations for auto dealers

You are always looking for ways to differentiate your dealership from the others in your area. You pass out flyers and run commercials on the local networks, and the other dealerships do the same. You post banners and have specials, and the other dealerships follow, sometimes with bigger signs and even a mascot dancing on a corner. What else can you do to break away from the pack? You must do what the competition is not doing, and one thing that can set you ahead is having…

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Added by Dmitriy Goroshin on June 13, 2011 at 2:00pm — 4 Comments

Coverage of the Thought Leadership Summits starts TOMORROW!

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If you haven't heard of these events, I'll be tweeting about them. Stay tuned for updates!

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Added by Arnold Tijerina on June 13, 2011 at 1:00pm — 1 Comment

SMS VS QR codes

We hear it a lot – “Wouldn’t it be better to use a QR code rather than a text message call-to-action?

QR codes are so cool!”

It’s easy to get sucked into the “whiz-bang” factor of QR codes, but before you start printing them everywhere, let’s put SMS and QR codes head-to-head for 5 rounds.  Ding ding ding!

Audience size

SMS marketing targets the largest audience of mobile phones users – those who know how to send a text message.  Nearly every phone in the Canada…

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Added by Julia Spivak on June 13, 2011 at 10:46am — No Comments

Why You Can’t Afford to Ignore Social Media

Why You Can’t Afford to Ignore Social Media

75% of automotive customers use Facebook.  This should come as no surprise considering Facebook has more users than the population of almost every country in the world, including the United States.  But are these customers important for your business?  The answer is yes.  Not only are they important, but the future of your business depends on them.  In fact, active Facebook users represent your best customers – the ones who make up 60 to…

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Added by Stacy Mueller on June 13, 2011 at 10:36am — No Comments

Rockaway NJ - Huge June Sales Event at Douglas Volkswagen in Summit NJ -Best VW Deals Morris County NJ.

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The 2011 CC Lease Special.…



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Added by Ken Beam on June 13, 2011 at 10:31am — No Comments

Online Dealership Marketing - It's Just Like Dating!

Online Dealership Marketing – It’s Just Like Dating


I recently left a sales meeting where one of the participants likened the sales process to dating. I got to thinking, about how that thought could actually be expanded to include your entire Dealership Marketing program. Taking that thought one step further, if your dealership’s online marketing…

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Added by Jennifer Schrader on June 13, 2011 at 9:44am — 2 Comments

AutoUSA Launches ShowPro, an Incentive Program Proven to turn Internet Leads Into “Shows”

Fort Lauderdale, Florida – June 13, 2011 AutoUSA announced today the launch of ShowProSM powered by HookLogic, an incentive product for auto dealers that is proven to increase incremental sales by turning more Internet leads into “shows.” ShowProSM allows dealers to offer a financial incentive to in-market customers, motivating them to visit the dealer’s showroom. ShowProSM also provides dealers with territorial exclusivity,…

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Added by Holly Forsberg on June 13, 2011 at 9:30am — No Comments

Consumers Prefer Infrequent Social Network Communications

Consumers Prefer Infrequent Social Network Communications…





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Added by Ralph Paglia on June 12, 2011 at 10:00pm — 4 Comments

My Chicago Experience

I wanted to share my PCG Pitstop experience since this is my first experience with the educational process and expertise as part of PCG Digital marketing. The workshops, advice and guidance that is offered to not only dealers but someone like myself that visits dealerships daily has been exceptional. The attendees of the workshops are given the ideas and tools to implement these great strategies and ideas so that individuals can leave these workshops with the ability to do this…

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Added by Lizelle Landino on June 12, 2011 at 1:57pm — No Comments

CONFESSIONS OF A MYSTERY SHOPPER - PT 6

It’s odd how, in the fortnight that passes between these lite essays, the theme for the next one always appears out of recent dealer visits.  For example, if I write about lead response times it’s because, unexplainably, LRT became an issue multiple times in my visits during the two weeks prior. 



The issue that revealed itself this time is Over-Thinking The Lead.  I had some poor mystery shops, and from stores that should know better and do better.  When we looked for a…

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Added by Trace Ordiway on June 12, 2011 at 12:25pm — No Comments

PCG Chicago Pitstop 3 scholarships available

PCG Digital Marketing has 3 current scholarship openings available to attend the PCG Pitstop event this weekend at the Palmer House Hilton Hotel, located downtown Chicago. These available openings are open due to unclaimed seats from our sponsors. Anyone that is looking to learn about Digital marketing strategies and how to implement this in your store while having some great speakers at this event - should contact me. Please contact me directly at 201-800-1315. Don't wait and take advantage of… Continue

Added by Lizelle Landino on June 10, 2011 at 3:11pm — 2 Comments

Tag, You’re It: Latest Facebook Feature Provides Product Placement

After the creation of Facebook’s brand tagging feature, automotive marketing has a new tool at their disposal. Starting on May 11, Facebook users were able to tag more than just their friends in a picture – they could tag pages for brands, products and people. What does this mean for car dealer marketing?

Many dealerships already call for users and fans to submit pictures of their vehicle; brand tagging allows this without the call to action. After…

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Added by Stacy Mueller on June 10, 2011 at 8:14am — No Comments

Union County NJ VW Sales Event - The Fun In The Sun Sales Event is ON at Douglas VW in Summit NJ!

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EOS-Banner.jpg

Tiguan-Banner.jpg

Routan-Banner.jpg  

The 2011 CC Lease Special.…



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Added by Ken Beam on June 10, 2011 at 4:29am — No Comments

Keith's "Caption This"!

 

Keith Shetterly

keithshetterly@gmail.com…

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Added by Keith Shetterly on June 9, 2011 at 5:30pm — No Comments

Social Media MARKETING: The Selling Part is Up to You

Most everyday I hear somebody say that Social Media for dealerships is a waste of time.  When I ask them how they know that, they say, “Well, we’ve tried it and we got no response.”  Respectfully, just because you’re doing it wrong… Continue

Added by Kathi Kruse on June 9, 2011 at 9:12am — 25 Comments

Country of Origin

How important is country of origin to you? Is it the most important factor where a car was born or is it more country of design and country of manufature that people look for? I am just trying to get an understanding of buyer behaviour and how people measure importance.

Added by Steven Gleadall on June 9, 2011 at 7:15am — 1 Comment

Take That, Groupon! Google Enters the Online Deals Market

Google has now launched its latest venture, Google Offers, its entrance into the world of online deals. Sites like Groupon and LivingSocial have seen incredible success with offers that people buy into and then invite their friends via social media, and Google is now providing some competition. Dealers seeking fresh automotive marketing ideas can look to a tool like this to market service…

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Added by Paul Potratz on June 9, 2011 at 7:00am — No Comments

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