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All ADM Member Blog Posts (11,327)


When an inquiry comes in on a previously owned vehicle, and you do not have one available, what does your internet department do?

Added by Dan Seelye on July 10, 2012 at 1:42pm — 3 Comments

Stop the Multiple Website Madness!

It has been an amazing week here at the offices of AutoVelocity™. We are seeing many exciting things take place in the industry and it's awesome to be a part of it.

As I sit in my office this morning and do my routine check up on our clients websites, I am noticing a growing trend in the industry which…


Added by Michael Cirillo on July 10, 2012 at 11:16am — 1 Comment

How To Hire The RIGHT Vendor


You've decided to go outside your dealership to get something handled.  After a lot of thought, you realized it would be better to spend money with the right experts and handle things once, than to save money on paper and take your people away from what they do best for you.  Many times that's exactly what you should do.  But how do you know you have the right company for what you really need?      

To help you see how to rate a company or service, I will be using our company…


Added by John Fuhrman on July 10, 2012 at 11:08am — No Comments

Mobile User Experience Expert Luke Wroblewski to Open DrivingSales Executive Summit

Keynote gives dealer attendees deep insight into mobile behavior and sets stage for three days of dynamic and inspiring keynotes; in-the-trenches, cutting-edge profit-building information and peer-to-peer collaboration


SALT LAKE CITY, UT – July 10, 2012 – DrivingSales today announced that the internationally recognized mobile experience expert and digital product leader, Luke Wroblewski, will be the opening…


Added by Crystal Hartwell on July 10, 2012 at 9:00am — No Comments

izmostock and Maground Partner to Offer the World’s Best and Most Cost-effective Automotive Imagery

Alliance revolutionizes vehicle stock photos, blending izmostock’s high quality car images with Maground’s amazing worldwide destination stock photography 


San Francisco, CA – July 10, 2012 – izmostock ( a division of izmocars, the world-leader in automotive photography and interactive media, today announced a partnership with Maground (…


Added by Crystal Hartwell on July 10, 2012 at 8:59am — No Comments

Google Likes Penguins and Pandas, but do you?

By now, you've probably heard about Google’s Panda and Penguin updates, but do you know what they are and what they mean for your dealer website? Let me then give you a quick overview of each of these website-shattering updates.

Panda is more than just a cute Chinese bear

For a long time, Google had been criticized for how it allowed “content farms” to rank with crappy, useless, or simply ad-filled content. Panda was built to eliminate content farms from the search engine…


Added by Jeremy Brown on July 10, 2012 at 8:47am — No Comments

Dealerships – Your Website Is Failing You!

Hey guys - 

Check out this blog post authored by ActivEngage CEO Todd Smith about how you can manipulate the Google Search function to your advantage. Your dealership's name is not the only keyword you should be optimizing for!

Read more here:

Added by Stephen Jackson on July 10, 2012 at 7:30am — No Comments

Have You Done A Technical SEO Audit On Your Site?

Even if your website is well designed, easy to use and navigate, and has great quality content, it may not be reaching it's full potential due to oversights in the structure. All of those things are very important for Automotive SEO but the way your site has been coded can have an enormous impact as well. The inner…


Added by Timothy Martell on July 10, 2012 at 5:24am — No Comments

WARNING! Do you find yourself getting "GHOSTED" on Craigslist?

During my days in the trenches, I have heard many dealers come across this problem in regards to getting “Ghosted” on Craigslist. So, how do you stop it? Why does your post on Craigslist not generate any traffic for you? Is it something you did wrong or is no one reading your posts? Your posts are not showing up on Craigslist at all, why not? If the answers to my prior questions leave you in a baffled state of confusion, then read on. Let’s begin by learning what exactly is “Ghosting”.…


Added by Glynn Rodean on July 9, 2012 at 12:18pm — No Comments

Twitter: Love it or hate it, you still need to be more efficient.

I rarely meet a Twitter user who doesn’t want more followers. A few argue that the numbers aren’t important. They are only concerned with “quality followers.” I’m not sure it is either/or, but I notice that most of the people making this argument have very few followers.



Added by Joey Little on July 9, 2012 at 10:45am — No Comments

Stanley Subaru Increases Service Department Proficiency 20% with Auto/Mate’s Dealership Management System

CLIFTON PARK, N.Y. – July 9th, 2012 – Auto/Mate Dealership Systems ( announced today that Stanley Subaru of Ellsworth, Maine has increased its service department proficiency by 20% since switching from its legacy dealership management system (DMS) to Auto/Mate in May of 2012.

Service manager Neil Harriman attributes the increased productivity to Auto/Mate’s integrated front-end appointment system and its…


Added by Holly Forsberg on July 9, 2012 at 8:48am — No Comments

AutoUSA’s Internet Leads Have Helped Auto Dealerships Sell 1.3 Million Vehicles

Fort Lauderdale, FL – July 9th, 2012 – AutoUSA Internet Sales Solutions ( today announced a milestone for the company; based on the total number of leads that AutoUSA has delivered from independent auto shopping web sites and the average closing percentage collected from AutoNation, AutoUSA’s Internet leads have contributed to the sale of an estimated 1.3 million vehicle sales since the year…


Added by Holly Forsberg on July 9, 2012 at 8:45am — No Comments

Ford Uses Mixed Media to Make Their 2013 Model Year Shine

The model year hasn’t been standard across car makers for some time, but is staggered with one make and model getting to shine for one brief window at a time. Some 2013 models will be available for the summer, while others won’t be out until later in the year.

Redesigns seem to be a common theme…


Added by Amanda Meuwissen on July 9, 2012 at 7:46am — No Comments

Facebook Want Button Rumor

There's a rumor that Facebook is creating a "want" button. What does this mean for your dealership if this comes into fruition? Read more to find out!

Added by Ketty Colom on July 9, 2012 at 7:00am — No Comments

QR Codes Most-Used Mobile Channel For Engaging Car Buying Customers

For Car Dealers, QR Codes are the Most-Used Mobile Channel for Engaging with Automotive Consumers

1 in 2 auto industry marketers say…


Added by Ralph Paglia on July 8, 2012 at 2:30pm — 4 Comments

Relevance Drives Car Buyer Attention to Mobile Advertising

Subject Matter Relevance a Key Factor for Driving Increased Car Buyer Attention to Mobile Advertising

Roughly one-third of car buyers using smart phones and tablets say they would be more…


Added by Ralph Paglia on July 7, 2012 at 9:00pm — No Comments

Business Networking Group Gets Busted For Yelp Review Posting Ring

Well it never ceases to amaze me on the efforts people will go to create a fake review.  It seems like the stakes of the game have gone even higher. 


Los Angeles Times writers Jessica Guynn and Andrea Chang…


Added by Brian Pasch on July 7, 2012 at 5:30am — 3 Comments

Re-Balancing Advertising spend on the OEM Level

I have been subscribing to Automotive News for a few years now and I am just so pleased to see the growing coverage on Digital Media and it's impact. 

The most recent issue had a cover story about Paid Search and best practices. Then inside the coverage of the new Google Cars,…


Added by Glenn Pasch on July 7, 2012 at 4:51am — No Comments

The Final Customer Send-Off

You have a customer to come in and pick up their brand new car today.

You are excited because you have a scheduled delivery.

You brag about it and come in on your off day.

The car is shined and ready to go.

The customer shows up on time.

And then it starts to rain.

Another car parks in front of them, delaying their exit.

And now their lasting impression isn't 100%…


Added by Todd Katcher on July 6, 2012 at 6:00pm — No Comments

Go NEW! Avoid the Annual Training of the Lemmings

Don't attend a single conference.  Cry and whine that there are too many conferences, too much education, same people presenting, waah waah waah.  

If you think the same people are presenting the same old thing in the same old way at the same old places . . . then why go to those same old places?  Or, for that matter, to ANY conference?  The beer?  A…


Added by Keith Shetterly on July 6, 2012 at 7:00am — 7 Comments

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