Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Due to the split nature of the Auto category, mobile users’ stage in the purchase decision making process is an important factor to incorporate when planning a successful campaign. According to Nielsen/Telemetrics, whether user activity occupied the top or bottom end of the purchase funnel, over one-third of mobile Auto users knew exactly what they were…Continue
Added by Joe Schwartz on January 20, 2013 at 3:25pm — No Comments
There is no way around it, you need a Facebook page. Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment. After all, there is a tremendous difference between having a sword, using a sword, and being a skilled and highly trained swordsman. Creating a Facebook page isn’t magic. Keep in mind that about 1 billion (yes with a “b”) people have sat down at a computer and created a Facebook page. This…Continue
Added by David Farmer on January 20, 2013 at 9:18am — No Comments
When a viewer chooses to watch a video--amateur or branded--they're not surprised to then see that video play on their screen. After all... they chose to watch it. And what that does is lower guards. A viewer choosing to enter into a branded video experience is much more open to what it has to say. Pre-roll viewers--by comparison--are more…Continue
Added by Joe Schwartz on January 20, 2013 at 8:00am — No Comments
Those who know me would likely agree that I am a massive data junkie. Don't believe me? My twitter profile even says it so it must be true! I'm not exactly sure when or how my…Continue
Added by Michael Cirillo on January 19, 2013 at 7:30pm — No Comments
Added by Ralph Paglia on January 19, 2013 at 1:52pm — No Comments
Anyone who has ever owned a Facebook page knows the value of Facebook Insights when used correctly. Most new Facebook pages could use the valuable insight when first starting out but what some do not realize is there is a stipulation.
In order for any new Facebook page to gain access to their free Facebook Insights to gain…Continue
Added by Joe Schwartz on January 19, 2013 at 7:22am — No Comments
DON’T FORGET to use the word “Video” as the word right next to your most important keyword. People search for things such as “used car video”, “pairing bluetooth video tutorial”, “honda video”, “Volvo video,” etc.
Every YouTube video resides on its own…Continue
Added by Joe Schwartz on January 19, 2013 at 6:00am — No Comments
There is plenty of vanilla out there. As someone who explores various social media campaigns, techniques, and strategies on a daily basis, it gets pretty boring seeing the same old things being spun in slightly different ways. When something truly fresh comes along, I normally applaud.
When I saw Fiat's attempt at being bold on YouTube, I had to watch it again. And again. Each subsequent viewing…Continue
Added by J.D. Rucker on January 19, 2013 at 5:00am — No Comments
Have you ever been in a hail storm? Many parts of our country have regularly occurring hail storms that damage cars, maybe not as bad as this one, but this situation becomes an opportunity for dealers. Especially dealers with body shops.
Dealers who have digital marketing campaigns running,…Continue
Added by Brian Pasch on January 18, 2013 at 9:30pm — No Comments
We have covered a lot of the bigger issues surrounding social media marketing and Business SEO, but it’s not always the bigger things that hurt you the most. Sometimes, it’s the simple stuff that comes…Continue
Added by Timothy Martell on January 18, 2013 at 12:00pm — No Comments
Want to increase user engagement and search engine optimization in YouTube? Then you should consider adding closed captions for YouTube videos, and the easiest way for most people to do that is simply by leveraging your own transcripts. Follow this step-by-step tutorial on how to easily create closed captions or subtitles…Continue
Added by Joe Schwartz on January 18, 2013 at 10:00am — No Comments
Created by Ken Beam
Added by Ken Beam on January 18, 2013 at 6:10am — No Comments
Top 5 Automotive Industry Social Network Traffic Statistics from Compete, Inc. for 12 months ending December 31, 2012
The December 2012 ranking for the 5 sites (including subdomains) submitted to Compete, Inc. for monitoring of UNIQUE VISITORS:…
There was a time when the search engines rewarded content of all types. If a website syndicated content from elsewhere on the web and exposed it to their audience, it wasn’t as good as unique content but at least it didn’t hurt. Some of the content would be de-indexed as duplicate but the overall health of the domain itself was not…Continue
Added by J.D. Rucker on January 18, 2013 at 5:00am — No Comments
Audience profiling is a highly useful technique employed by marketers in general. For automotive mobile marketing professionals…Continue
Added by Joe Schwartz on January 18, 2013 at 4:30am — No Comments
From Visitor to Customer: High-Ticket Sales Conversion
The average price point for online commerce started low, with sales for items such as books and movies migrating to the web. With time, customers became more comfortable purchasing online and this average price point increased to the point where…Continue
Added by Justin DiPietro on January 17, 2013 at 5:00pm — No Comments
Google makes about 500 changes a year to its search algorithm. That’s a lot. And, as a result, SEO advice gets out of date very quickly. Many of the SEO tips you’ll read on the internet are either dated or, worse, just plain wrong. So, here,…Continue
Added by Joe Schwartz on January 17, 2013 at 4:30pm — No Comments
Who are you?
I really want to know
Who are you?
I bring this up because it still seems that businesses are heading into 2013 without any idea of how important constructing and controlling their…Continue
Added by Glenn Pasch on January 17, 2013 at 3:37pm — No Comments