Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by TERRY GIBSON on June 29, 2011 at 11:57am — No Comments
As the attached graph from the Adobe Mobile Experience Survey shows consumers strongly prefer mobile web browsers to applications.
81% prefer web browser for researching specific product and price information
71% prefer web browser for comparing product and price by different retailers
The complete report is available here:…Continue
They park a PPC campaign on your dealership name. They use your dealership name in their SEO work. They hijack…Continue
So I'm the Social Media Consultant for my dealership, among other responsibilities, and I'm really trying to focus a lot of my energy on getting our Facebook page more activity. We currently have 213 likes on our page (33 of which since I took over 90 days ago), but I want more. Let me tell you a little more about how I roll:
To build your personal brand that attract prospects and referrals, gain customers by beating out the competition and ultimately increase yours sales; you must differentiate and stand out. Here are three focus areas that will help you build your own personal brand:
Under Promise, Over Deliver. Many sales people will do less than they promise while chasing a…
Added by Stephanie Young on June 29, 2011 at 7:30am — No Comments
I never question the freshness of a candy bar when I buy it. If the candy bar is not up to my standard, I toss it. It would “cost” me more in effort than what I spent on the candy bar to report my dissatisfaction. When it comes to big ticket items, there is a lot more at “risk” and customer satisfaction becomes a turning point in the decision making process. So how can a salesperson…Continue
Added by Stephanie Young on June 29, 2011 at 7:00am — No Comments
I am very excited to announce that Ralph Paglia will be part of the PCG Pitstop Conference July 16th and 17th in Huntington Beach, CA. Ralph will be speaking and teaching dealers his insights and exceptional visions. Make sure you register to see Ralph Paglia in action on "Digital Guerilla Marketing Strategies and Tactics" as per Ralph "Don't try these technics without knowing the risks and returns, you need to know what can be done so you will recognize when the competition does it to…Continue
Added by Ralph Paglia on June 28, 2011 at 4:00pm — No Comments
Will the rumors about Google+ come to fruition? The only people that REALLY know are the Googlers working in the Mountain…
The +1 button which has been added to organic search results is now coming to your Adwords campaign. I love how Google continues to "socialize" SERP pages and it also changes the game in regards to being on Google Page One.
18 months ago being on Page One was the goal of most Automotive SEO strategists. Today, you need to make sure your online reviews, social media "likes", and now "+1's" also show…Continue
Added by Brian Pasch on June 28, 2011 at 3:00pm — No Comments
After reading Arnold Tijerina's post about Mark Rikess' Digital Dealer webinar (seen here:'Digital Dealer Webinar with Mark Rikess 6/30 at 11:30am EDT'), I had a couple of thoughts.
How has your dealership dealt with the new generation of car buyers? Like Arnold's post said, my generation wants the car-buying process as smooth and easy as…Continue
Other than the occasional coupon, social media chatter, and customer retention programs, what kind of things can be utilized in the fixed ops end?
Are BDC's setting service appointments? Making call-backs? etc?
Does the servce department even care!?
Then the big questions i$ does the service department pay for any of it????
Thanks for your input in advance!
Join Mark Rikess for an encore presentation from the 10th Digital Dealer Conference & Exposition: Managing and Selling to Generation Y.
Gen Y (70,000,000 strong) are becoming the predominant auto buyers and provide unique challenges and opportunities for auto dealers.
Is your dealership prepared for the challenge of managing and selling to Generation Y (over 70 million potential purchasers and employees)? If your dealership management is made up of…
Following successful launch in CA, CarFinance Capital brings specialized non-prime financing services to auto retailers in nation’s second largest car market
Irvine, CA – June 28, 2011 – CarFinance Capital LLC (www.CarFinanceCapital.com), a new, specialized provider of non-prime auto financing for automotive dealers, today announced that it has launched in Texas.…Continue
Added by Crystal Hartwell on June 28, 2011 at 10:36am — No Comments
That's what it's all about isn't it? To get people to talk about and recommend you to others? So how are you doing? All this work you've been doing with social media and building community, is it working? That is, are you developing the kinds of relationships with people that influences them to want to tell others about you?…Continue
Added by David Johnson on June 28, 2011 at 9:44am — No Comments
Here’s a lesson from Sports Illustrated that will explain (and sorry, it doesn’t involve the swimsuit models)…
In February 2009, the editors of Sports Illustrated asked the players in the National Basketball Association this question: “With a game on the line – where one shot will win or…Continue
Go to; http://www.iluvdouglas.com/
& see what our clients are saying about the Douglas Auto Group.......
Soooooooooooooooooooooooooooooo what do you ADM`ers think about this?????
Write some comments/suggestions....
Added by Julia Spivak on June 27, 2011 at 9:03pm — No Comments
I wanted to share some feedback I received from our Chicago Pitstop.
One of the dealers said to me that not only was the education some of the best he received, but the fact that he could bring multiple people from his dealership for less that the price of going to a larger conference was priceless.
His team was able to attend all 12 workshop session and he was so excited for the knowledge his team will be able to bring back to their dealership and impact production…Continue
After almost a couple of years of working with a leading internet marketing vendor and working the speaking circuit Volker Jaeckel (aka “@VJnator”) returns to the dealership world as an Internet Sales Director. “Here is my story of rejoining the store and the steps I took that made my website the best performing in my group and achieved “#1 CPO Dealer in the state” status six months in a row. Let me share how I believe a new Internet Manager can quickly…Continue
Added by VJ on June 27, 2011 at 11:00am — No Comments