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All ADM Member Blog Posts (13,012)

Do you have videos on YouTube? Then you need to know this

Exciting news from my colleagues at Creativa…YouTube is moving to One Channel!

So what does it mean to your videos and business? Well as a YouTube Channel Owner the first thing you will notice is that your channel design will change. I bet you’re thinking – but that’s not fair… I just got it all…

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Added by charles bayer on April 29, 2013 at 4:22pm — 4 Comments

Auto/Mate Recognized by the Albany Times-Union with a “Top Workplaces” Award Second Year in a Row

Albany, N.Y. – April 29th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that the company has been recognized with a “Top Workplaces in the Capital Region” award by the Albany Times-Union newspaper for the second year in a row. Auto/Mate was featured in the “Small Workplaces” category for companies with 35-149 employees.

 

“One of the best ways to create a successful business is to…

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Added by Mike Esposito on April 29, 2013 at 10:19am — No Comments


Influencer
Clarity at 10,000 Feet

I have been fortunate enough to have the freedom and wherewithal to fly small aircraft. While my brain is busy with the mechanics of flying, my mind is free to nuance things.

 

Here is what came to mind one recent afternoon flying at 10,000 feet off the coast of Southern…

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Added by Jeff Cotton on April 29, 2013 at 9:37am — No Comments


Influencer
Social Media Statistics 2013 – Facebook vs Twitter vs Pinterest

The Social Media Statistics for 2013 across Facebook, Twitter and Pinterest provide…

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Added by J.R. Batchelor on April 29, 2013 at 9:33am — No Comments


Influencer
Don’t Fall Into the Trap

Grow your business within your market area- from within your organization

The problem I see in the Automotive Industry is that the large corporations, who are trying to take control of the Vertical landscape from B2B wholesaling to the classified car sites to inventory control and marketing, find it easier to market in a one style fits all approach. This may work well for them but it is a trap you don’t want to fall…

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Added by Bill Cosgrove on April 29, 2013 at 7:00am — No Comments

BDC: THINKING OUTSIDE THE NET

I was driving home from work the other night and was compelled to write about something that I am very passionate about and believe in strongly, the Business Development Center or BDC for short. When you hear the term BDC, what comes to mind? You’re probably thinking about Internet leads and scripted phone conversations. I bet you’re not thinking about the other initiatives this department can handle–with the proper guidance, strategy and communication.…

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Added by Benjamin D. Freedman on April 29, 2013 at 6:29am — No Comments

DrivingSales Announces the Most Valuable Insight of 2013 at Inaugural Presidents Club in New York City

“Are You Aiming at the Right Target?” presented by Chris Reed of Cobalt, is named 2013’s Most Valuable Insight at Sold-Out DrivingSales Presidents Club

 

Salt Lake City, UT– April 29, 2013DrivingSales today announced that “Are You Aiming at the Right Target?”,  presented by Chris Reed, CMO of Cobalt, has been named the 2013 DrivingSales Most Valuable…

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Added by Crystal Hartwell on April 29, 2013 at 6:25am — No Comments

Car Dealer's Guide to Search Engine Optimizing Images and Video

The Automotive Marketer's Guide to Search Engine Optimizing Images, Video and other Non-Written Content

Edited from original article written by Lindsey Kirchoff for the …

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Added by Ralph Paglia on April 29, 2013 at 2:00am — 1 Comment

Dealer and third party photo hosting is LAME

The next automotive e-Commerce revolution: a real photo interface

It occurs to me as I navigate my iPad and latest Android phone that our inventory hosting options, both on dealer websites and third parties like…

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Added by Big Tom LaPointe on April 28, 2013 at 3:52pm — No Comments


Influencer
Who’s Minding the Store?

I recently read that today the reality is that, whether prospective buyers are in your virtual showroom or your physical showroom, they’re a buyer. Maybe not today, but statistically the Internet customer is highly likely to buy within 90 days.

 

 94% of car buyers begin the process online, according to recent estimates, yet most dealerships attribute less than 30% of actual sales to Internet leads. Why the discrepancy? Most consumers do research online but instead of…

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Added by Bill Cosgrove on April 27, 2013 at 7:43am — No Comments


Influencer
App claims to reveal secret prices used car dealers pay for vehicles

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If you knew what a used car dealer paid for a car that you’re interested in, wouldn’t that give you a tactical advantage when negotiating a deal?

Of course it would.

Now one self-described used car dealer, who goes by the nom-de-guerre of Dennis…

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Added by Bill Cosgrove on April 27, 2013 at 4:24am — 2 Comments

Jim Ziegler Has The Cars.com Marketing Strategy All Wrong

I love Jim Ziegler's passion and his steadfast defense of the dealer. I share Jim's passion with doing what is right for car dealers.  We work side by side educating dealers. 

In the case of Jim's recent criticism of Cars.com on their recent lead email marketing strategy, I will have to respectfully disagree…

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Added by Brian Pasch on April 26, 2013 at 6:00pm — 98 Comments

What Have You Done For Me Lately

We live in a society where we always hear sayings like: “black and white”, “cut and dry” and my personal favorite, “either you’re in or you’re out”.

Another popular one is “what have you done for me lately?”. Whether it is at work, school, home or whatever you are in to, you are usually judged or managed based on the most recent action or development. At work, you get a pay check based on your sales for that week. At school, you get a report card for that last semester. At home, you…

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Added by Mark Peterson on April 26, 2013 at 3:01pm — No Comments

Three Things Every Dealer Should Know About Internet Marketing

The broad term “Internet Marketing” encompasses a fast-changing industry. In the past two years, “new” developments such as mobile, social and reputation management have quickly become mainstream, while the effectiveness of “old” methods such as banner ads and e-mail marketing have been debated.

 

While dealers should be aware of the latest technologies, ensuring that perceptions about the Internet and its capabilities is extremely important too. Here are three things every…

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Added by Josh Vajda on April 26, 2013 at 11:26am — No Comments

Lease Pull Ahead Programs Bring Flexibility To Consumers

Lease pull ahead programs allow drivers to wave their last remaining payments if they agree to immediately buy or lease a new vehicle of the same brand. Are they beneficial to the dealer, brand and customer?

With more off-lease volume expected in 2013, manufacturers and leasing companies are leveraging lease pull-ahead programs as a way to massage customer loyalty and keep people…

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Added by John Sternal on April 26, 2013 at 10:09am — No Comments

The Message Of This Photo Is Powerful. Do You Agree?

A simple idea to mark a traumatic week. Boston design director Brian Struble used running shoes worn in last week’s Boston marathon to create this image (click image for larger version). Photograph by Mitch…

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Added by Brian Pasch on April 25, 2013 at 12:50pm — No Comments

What is ramification of CarFax lawsuit?

So a boatload of dealers finally sued CarFax for a boatload of money for all the reasons we have discussed here in the past. Manny Luna posted the news story…

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Added by Big Tom LaPointe on April 25, 2013 at 10:49am — No Comments

What You Need to Know About the New Google Places Dashboard



Mary Kelly Gaebel Cobalt Reputation Management Specialist
by Mary Kelly Gaebel, Reputation Management Specialist


Google+ Local
This month,…
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Added by CDK Global on April 25, 2013 at 9:30am — 1 Comment


Influencer
Dude, Where’s My Car?

Customer: “Is my car ready?”

Advisor: “Let me check…. I’m not showing that its ready yet, ma’am.”

Customer: “Do you know when it will be?”

Advisor: “I’ll have to check with the technicians. We’ll be sure to call you when it is,…

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Added by Richard Holland on April 25, 2013 at 7:41am — No Comments

Career: The Value of Excellence

Let's help you with your employees and your own career:  What is the price to buy excellence from an employee?  

What is your own excellence worth to those you lead and those you follow?…

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Added by Keith Shetterly on April 25, 2013 at 7:30am — 2 Comments

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