Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Tis the season for “December To Remember” and the Big Red Bow holiday advertising. However, based on recent December car-shopping patterns, should we be placing big, green eco-friendly bows on the top of those vehicles?
According to vehicle search patterns and lease transfer data from national car-leasing firm, Swapalease.com, the previous two Decembers have shown an uptick in eco-friendly vehicle…
Added by John Sternal on December 13, 2012 at 7:04am — No Comments
Tweeting is important for automotive marketing, but doing so in a way that gets you Retweeted is just as important. Retweeting boosts your original message, amplifying its reach by orders of magnitude, ensuring it’s seen by more people. Now, having good content will get your message out there, but good content alone can only take you so far. You need to be willing to sink yourself into the nitty gritty…Continue
Added by Timothy Martell on December 13, 2012 at 6:33am — No Comments
The latest projections show that by 2014, nearly three-quarters of all US internet users will watch video online at least once per month. If you are like many dealers we have spoken with about their video marketing needs, you are probably asking this fundamental question: how do I measure the success of my video marketing efforts?
Here is what one survey of advertisers and agencies in North America…Continue
Added by Joe Schwartz on December 13, 2012 at 5:56am — No Comments
Added by Patric Timmermans on December 13, 2012 at 5:03am — No Comments
One of the first leads we received when we first started the Internet Department was from 3 hours away on a new Pathfinder. After an initial back and forth via email and a productive phone call, the salesperson went to the manager for some availability and pricing information. “Just get them in,” was the answer.…Continue
Get In Early and Now… the Market Won’t Wait for You!
November was the strongest November for CPO (Certified Pre-Owned) sales – ever! This continues a string of records in the CPO market, including the best October ever last month, according to Autodata.1 And what we are seeing at SureSale reflects this surge, with the new category of certified vehicles that SureSale covers (the millions of vehicles that fall outside the…Continue
Added by Jeffrey Schwartz on December 12, 2012 at 10:26am — No Comments
On Thursday, December 6th, ActivEngage received the first ever Inc. Magazine Hire Power Award. ActivEngage CEO, Todd Smith, was present in Washington D.C. to accept this award that recognizes private U.S. companies which are continuously creating jobs for Americans.
The title has published the country’s fastest…Continue
Added by Ketty Colom on December 12, 2012 at 9:34am — No Comments
Most businesses understand the benefits of search engine optimization, but they waste all that hard SEO work by not having decent landing pages. Getting clicked is only the first step,…Continue
Bermuda continues to be a wonderful destination to visit; however, the area is famous for the mysterious events that have taken place over the years. Airplanes, ships and people have vanished without explanation.
Is your dealership in jeopardy of becoming part of the Automotive Bermuda Triangle?…Continue
Dealers have been seeking answers on how to get valid customer reviews to appear on Google+ Local. In the past year, I have made many revisions to the recommended processes dealers should follow to comply with guidelines on popular review websites.…Continue
There's really no way around it. The only technique to truly maximize the effectiveness of your content to be engaging on your website, relevant for SEO, and useful for social media is to think three-dimensionally.
This is Part…Continue
Added by J.D. Rucker on December 12, 2012 at 2:00am — No Comments
The value of video testimonials is a strategy that every automotive dealership needs to have in place as a part of their social media online presence. Photo's are very important too however, the impact that your video will have on the consumer is much stronger with video.…Continue
What was yours like?
I started selling cars in the summer of 1974 at a single point Plymouth Dealership in Canton Ohio, Canton Plymouth. We advertised as the “World’s Largest Exclusive Plymouth Dealership”, which probably was true due to the fact there were at that time only about 40…Continue
Facebook Photos Represent 89% of Car Dealerships’ Most Engaging PostsContinue
A recent study by the Tempkin Group found that it takes an average of five clients giving positive referrals for your business in order to get one new client. Yet it takes only two disgruntled customers speaking negatively about your business for you to lose one customer.
You do the math...that means it’s twice as important to ensure that you don’t have unhappy customers than it is to maintain good relations with your happy customers. This doesn’t mean you shouldn’t focus on…Continue
Added by Mike Gorun on December 11, 2012 at 9:54am — No Comments
Virtual Sales Associates (VSA’s) has become a popular…Continue
Added by Ketty Colom on December 11, 2012 at 7:54am — No Comments
We all know that Google is a powerhouse, but in the past they have been a fairly reasonable one. For all the brawn they possess, they let people get away with a lot of activities that are probably technically infractions. This is what makes it so shocking when they truly bring their guns to bear. It’s their right though, and…Continue
SureSale Marketplace offers dealers free express listings of eligible to-be-certified inventory; turnkey process exposes dealership inventory to certified shoppers in minutes
Venice, CA – December 11, 2012
– SureSale, the certified pre-owned marketing program that is changing the way used vehicles are bought and sold, today launched the nation’s first dedicated certified…
Added by Crystal Hartwell on December 11, 2012 at 5:45am — No Comments
Get the full report: SundaySky Report (right-click, then "Save As")
One interesting set of findings is…Continue
Pinterest Business Accounts: A Definitive Guide to Getting Started and Using for Car Dealer Marketing PurposesContinue