Automotive Digital Marketing

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All ADM Member Blog Posts (12,444)

Are You Mobilized? The Auto User's Stage in the Sales Funnel

Due to the split nature of the Auto category, mobile users’ stage in the purchase decision making process is an important factor to incorporate when planning a successful campaign. According to Nielsen/Telemetrics, whether user activity occupied the top or bottom end of the purchase funnel, over one-third of mobile Auto users knew exactly what they were…

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Added by Joe Schwartz on January 20, 2013 at 3:25pm — No Comments


Influencer
5 Tips for Dealership Facebook Pages.

There is no way around it, you need a Facebook page. Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment. After all, there is a tremendous difference between having a sword, using a sword, and being a skilled and highly trained swordsman. Creating a Facebook page isn’t magic. Keep in mind that about 1 billion (yes with a “b”) people have sat down at a computer and created a Facebook page. This…

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Added by David Farmer on January 20, 2013 at 9:18am — No Comments

The Fourth Commandment of Automotive Video Marketing: Be Social

When a viewer chooses to watch a video--amateur or branded--they're not surprised to then see that video play on their screen. After all... they chose to watch it. And what that does is lower guards. A viewer choosing to enter into a branded video experience is much more open to what it has to say. Pre-roll viewers--by comparison--are more…

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Added by Joe Schwartz on January 20, 2013 at 8:00am — No Comments


Influencer
Reputation Management Starts at the Dealership

Reputation

With General Motors mandating reputation management to its dealers and other manufacturers considering the same course of action, it's clear that power of online reviews is catching the attention of the automotive industry at the highest levels. The old days of CSI being the primary indicator of whether or not a dealership is servicing their customers…
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Added by J.D. Rucker on January 20, 2013 at 5:00am — 4 Comments


Influencer
2 Reasons Why Data Will Help You Grow Your Business

Those who know me would likely agree that I am a massive data junkie. Don't believe me? My twitter profile even says it so it must be true! I'm not exactly sure when or how my…

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Added by Michael Cirillo on January 19, 2013 at 7:30pm — No Comments

Two ADM Scholarships for Digital Marketing Strategies Conference

First Class Educators (FCE) has agreed to sponsor two Scholarship Awards for ADM Professional Community members.  Shown below are the details, terms and conditions.

 

  1. Scholarship Request Submissions MUST be from a car dealer, car company…
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Added by Ralph Paglia on January 19, 2013 at 1:52pm — No Comments


Influencer
Facebook Insights: Why You Cannot See them on Your New Facebook Page

C:\Users\Erin Ryan\Documents\Techi\Facebook_Insights__Why_you_cannot_see_them_on_your_new_Facebook_page.png

Anyone who has ever owned a Facebook page knows the value of Facebook Insights when used correctly. Most new Facebook pages could use the valuable insight when first starting out but what some do not realize is there is a stipulation.

 

In order for any new Facebook page to gain access to their free Facebook Insights to gain…

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Added by Erin Ryan on January 19, 2013 at 1:30pm — 2 Comments

Are You Mobilized? Four Distinct Auto Mobile Users. Four Unique Opportunities.

In my last installment of this series of posts on the…

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Added by Joe Schwartz on January 19, 2013 at 7:22am — No Comments

The Third Commandment of Automotive Video Marketing: Use The Word Video

DON’T FORGET to use the word “Video” as the word right next to your most important keyword. People search for things such as “used car video”, “pairing bluetooth video tutorial”, “honda video”, “Volvo video,” etc.

Every YouTube video resides on its own…

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Added by Joe Schwartz on January 19, 2013 at 6:00am — No Comments


Influencer
Being Bold on Social Media is About Risk Versus Reward

Fiat

There is plenty of vanilla out there. As someone who explores various social media campaigns, techniques, and strategies on a daily basis, it gets pretty boring seeing the same old things being spun in slightly different ways. When something truly fresh comes along, I normally applaud.

When I saw Fiat's attempt at being bold on YouTube, I had to watch it again. And again. Each subsequent viewing…

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Added by J.D. Rucker on January 19, 2013 at 5:00am — No Comments


Influencer
Hail Yes - You Need Special Digital Marketing Campaigns On The Shelf

Have you ever been in a hail storm?  Many parts of our country have regularly occurring hail storms that damage cars, maybe not as bad as this one, but this situation becomes an opportunity for dealers.  Especially dealers with body shops.

Dealers who have digital marketing campaigns running,…

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Added by Brian Pasch on January 18, 2013 at 9:30pm — No Comments

Three Simple SEO Problems You Can Fix Today

We have covered a lot of the bigger issues surrounding social media marketing and Business SEO, but it’s not always the bigger things that hurt you the most. Sometimes, it’s the simple stuff that comes…

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Added by Timothy Martell on January 18, 2013 at 12:00pm — No Comments

The Second Commandment of Automotive Video Marketing: Use Transcriptions

Want to increase user engagement and search engine optimization in YouTube? Then you should consider adding closed captions for YouTube videos, and the easiest way for most people to do that is simply by leveraging your own transcripts. Follow this step-by-step tutorial on how to easily create closed captions or subtitles…

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Added by Joe Schwartz on January 18, 2013 at 10:00am — No Comments


Dealer
NJ VW Tiguan Special! ONLY $189 mo. at Douglas VW - Union County NJ`s Select 2013 Tiguan Dealer -

January-17th-2013---Tiguan-eBlast-VW.jpg

Created by Ken Beam

Added by Ken Beam on January 18, 2013 at 6:10am — No Comments

Compete, Inc. Traffic Rankings for Top 5 Car Dealer Targeted Professional Networks

Top 5 Automotive Industry Social Network Traffic Statistics from Compete, Inc. for 12 months ending December 31, 2012

 

The December 2012 ranking for the 5 sites (including subdomains) submitted to Compete, Inc. for monitoring of UNIQUE VISITORS:…

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Added by Ralph Paglia on January 18, 2013 at 5:30am — 1 Comment


Influencer
Valuable Commentary is the Alternative to Straight Syndication or Spinning

Automotive Apps

There was a time when the search engines rewarded content of all types. If a website syndicated content from elsewhere on the web and exposed it to their audience, it wasn’t as good as unique content but at least it didn’t hurt. Some of the content would be de-indexed as duplicate but the overall health of the domain itself was not…

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Added by J.D. Rucker on January 18, 2013 at 5:00am — No Comments

Are You Mobilized? Auto Mobile User Profiles: What You Need To Know

Audience profiling is a highly useful technique employed by marketers in general.  For automotive mobile marketing professionals…

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Added by Joe Schwartz on January 18, 2013 at 4:30am — No Comments


Influencer
From Visitor to Customer: High-Ticket Sales Conversion

From Visitor to Customer: High-Ticket Sales Conversion

The average price point for online commerce started low, with sales for items such as books and movies migrating to the web.  With time, customers became more comfortable purchasing online and this average price point increased to the point where…

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Added by Justin DiPietro on January 17, 2013 at 5:00pm — No Comments

7 Changes To Google’s Search Algorithm and How They Affect You

Google makes about 500 changes a year to its search algorithm. That’s a lot. And, as a result, SEO advice gets out of date very quickly. Many of the SEO tips you’ll read on the internet are either dated or, worse, just plain wrong. So, here,…

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Added by Joe Schwartz on January 17, 2013 at 4:30pm — No Comments


Influencer
Who Are You? That is the Question You Need to Answer!!!



In the immortal words of Pete Townsend of The Who:

Who are you?

I really want to know

Who are you?

I bring this up because it still seems that businesses are heading into 2013 without any idea of how important constructing and controlling their…

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Added by Glenn Pasch on January 17, 2013 at 3:37pm — No Comments

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