Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Member Blog Posts (10,449)

Are You Buying Bogus Reviews?

Are You Buying Bogus Google Reviews from a Black Hat Reputation Management Company?



Unless you just landed on earth, you have probably heard of reputation management and the importance of monitoring what people are…

Continue

Added by Jeffrey Taylor on January 17, 2012 at 2:30pm — 60 Comments


Influencer
Countdown to Customer Loyalty: Part 2

In last week’s posting, we began counting down the top 12 strategies for building a successful customer loyalty program in 2012. In part 2 of this series, condensed from Driving Retention and from Customer Loyalty: How to Earn It How to Keep It by Jill Griffin, we continue our countdown of the top 12 action steps you can take to implement a customer…

Continue

Added by Mike Gorun on January 17, 2012 at 8:30am — No Comments


Influencer
Challenging Charles Kim From TrueCar.com And His Oedipus Complex

I've been watching the debate involving TrueCar.com on many automotive forums, but today I was pushed to action by comments from Charles Kim on ADM who is employed by TrueCar.com.  

Here is what Charles said today on the very popular…

Continue

Added by Brian Pasch on January 16, 2012 at 6:30pm — 131 Comments


Influencer
Response to Another Factually Incorrect TrueCar Discussion Post

(This was a response to a TrueCar Discussion post that I felt worth showing here)

@Jason M...that statement really exemplifies the tremendous misinformation on this entire subject, and a lack of understanding of regulatory issues.  Case in point...



When I was heading up a confidential entrepreneurial project for Ford Motor Company over 10 years ago, there was no state license or regulation that was directly applicable to that business model in all the states we were…

Continue

Added by Charles Kim on January 16, 2012 at 6:08pm — 5 Comments

Your New Frontline is Online™

Pictures sell things. We see it everyday, when we turn the page of magazine, when we purchase a burger at a restaurant and MOST importantly when a customer purchases a new or used vehicle or even a home. A vehicle is a BIG purchase for a working family. American's are still in love with the automobile. Just like burger picture, a picture of car should be there to ENTICE a customer into looking further into their purchase. You don't know why it looks so good in the picture but it always does.…

Continue

Added by Peter Duffy on January 16, 2012 at 11:00am — No Comments


Influencer
Auto Industry Phone, Mail and Email Database Lists of Key Decision Makers

OneStop Database Solutions can help you reach Automotive Industry Professionals within industries segments such as:

  • Motor Vehicle Dealers (New and Used)
  • Auto and Home Supply…
Continue

Added by Ralph Paglia on January 16, 2012 at 8:52am — No Comments


Influencer
3 Ways To Get Customer Loyalty Wrong

I've posted a few articles on this site, touting the benefits of customer loyalty, and the ways dealerships can use these programs to prompt interaction with their clients.

I was reading this article at CNBC.com, and felt I needed to share this. Here are a few ways you can damage your relationship with your loyal customers.  (I did not write this, Carol Roth of CNBC.com did.)

-----

3 Ways To Get Customer Loyalty Wrong…

Continue

Added by Will Michaelson on January 16, 2012 at 7:32am — No Comments


Influencer
TrueCar Press Release 1.16.12

Check it out folks...

 

Just hit the newswire folks… 9:00pm PST

TrueCar Launches National Compliance Campaign and Pro-Industry Product Changes

Sweeping changes include a more balanced advertising approach, revised billing model in some states, consumer membership program, and formation of a Dealer Advisory Council

SANTA MONICA, Calif., Jan. 16, 2012 /PRNewswire/ — TrueCar, Inc., which is devoted to bringing innovation to the car buying…

Continue

Added by Arnold Tijerina on January 15, 2012 at 9:31pm — 20 Comments


Influencer
THE DATA POLICE HAVE ARRIVED

Most recently there has been a bold new wave washing over the automotive dealership landscape. Beginning with TrueCar, whose CEO bragged about using data to eliminate dealerships and  lower profits below True Cost. He arrogantly taunted us with claims of "Transparency" which has become the "Buzz Word" of every vendor using our own data to virtually put us out of business, to steal our customers information, and sell it, pass it on to their affiliate companies, and otherwise resell it…

Continue

Added by James A. Ziegler on January 15, 2012 at 7:00am — 34 Comments

What is your Vehicle Accessory Sales potential in 2012?

Have you been setting Sales goals for 2012?  How about this one?

Make more money per vehicle sold

Research suggests that when setting goals being as specific as possible…

Continue

Added by Ashley Poag on January 13, 2012 at 11:30am — No Comments


Influencer
Look at your Dealership through the Eyes of your Customers

As we continue our conversation about Zero Moment of Truth, where customers research you and your products online, let’s not forget what the First Moment of Truth is: When people contact your dealership.

I want to focus on what happens when customers get on site and how what happens can affect the sale. To explain my point, at a recent workshop I posed this question to readers: “ What are some things that customers saw upon coming to a dealership that negatively affected their…

Continue

Added by Glenn Pasch on January 13, 2012 at 4:16am — 2 Comments


Influencer
PARAGON HONDA & ACURA IS TOP-SELLING AMERICAN HONDA & ACURA RETAILER ACCORDING TO 2011 U.S. AUTO SALES

With 2011 U.S. auto sales figures hot off the press, the auto industry is seeing who came out on top, as well as what worked and what didn't. Among the year's clear winners is Paragon Honda & Acura (www.paragonhonda.com) of Queens, NY, which came out as the #1 selling Honda and #1 selling Acura retailer in the country. Paragon was also awarded the industry's coveted Auto Remarketing Certified PreOwned Dealer of the Year award for 2010 for its…

Continue

Added by Luisana Suegart on January 12, 2012 at 11:22am — 1 Comment


Influencer
Google+ Integrated in Your Search Results

In Google's latest attempt to make Google+ the biggest social network, they've integrated it into your search results.

Of course, this hasn't been done across all Google search results.  In order to see this integration, you must be logged into Google+ (though some have seen it simply logged into Google) and be using their secure search portal at https://www.google.com.  The company is calling this search update "Search Plus Your World" and…

Continue

Added by Ali Amirrezvani on January 12, 2012 at 11:08am — No Comments

Imagine Boosting Your Dealership Chat Conversion by 64% with 1 Simple Change

Imagine driving more chat conversations than you ever thought possible!  Proactive dealer chat invitations have …

Continue

Added by Justin Braun on January 12, 2012 at 10:46am — No Comments

New Ad solution for dealers...

Gotta check out the work I am doing with www.nakedLime.com.

http://auto-digital-marketing-news.nakedlime.com/index.php

Is it possible in today's world to provide better advertising solutions?

Added by Jim Maxfield on January 11, 2012 at 2:54pm — No Comments

Now what?

TrueCar.com is on its way out.  That's not to say that it's back to business as usual.

Consumer information regarding vehicle prices, for car shoppers in the purchase funnel, is a valuable thing.  It's why TrueCar, Edmunds, KBB are still in business, and why dealer-facing sites like vAuto are equally…

Continue

Added by Joshua Michael Friedman on January 11, 2012 at 2:03pm — 6 Comments

VinSolutions Launches Recycling Program

VinSolutions unveils their ‘VinCycle’ program for the New Year as their first companywide green initiative.

 

Overland Park, KS – January 9, 2012 – VinSolutions, an industry-leading developer of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has launched an internal recycling program coined “VinCycling”.  Capitalizing on the New Year, this marks the first sponsored and…

Continue

Added by Lucas Bixler on January 11, 2012 at 9:12am — No Comments

How Dealerships Should Sell Cars to Generation Y

To sell cars to Generation Y, dealerships must understand the mind of a Millennial.  As a member of Generation Y, I’ll share with you my intimate knowledge on how you can best connect with younger customers.



These individuals, commonly known as Generation Y or the Millennials, are still burdened with leaving their homes once in a while –…
Continue

Added by Stephen Jackson on January 11, 2012 at 7:00am — No Comments

World’s Biggest Classic Car Collection is in Las Vegas!

The world's largest, finest and best classic car collection and showroom is actually located inside the Imperial Palace casino in Las Vegas. At the exotic and glamorous Imperial Palace, over 100 million dollars worth of classic vehicles are currently on display to the public and a big surprise here, many of these vintage museum quality automobiles are actually for sale.

Approximately 250 cars are on parade at the Imperial Palace, including…

Continue

Added by Auto Glass Authority on January 11, 2012 at 4:54am — No Comments

Hey Google, who asked you... to ask my friends? Search, plus your world.

Yesterday, January 9th2011, Google posted a video to it's YouTube channel called “Search, plus your world.”

Here's the video:

 

 

 The video its self is visually appealing and commands your attention, but for those of us who already know what Google+ and +1 are, I think it was a little convoluted. Immediately after first watching the…

Continue

Added by Brittany Elizabeth Richter on January 10, 2012 at 2:13pm — 9 Comments

ADM Blog Topics by Tags

Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

1. Sales Trainer

Posted by JoAnna on January 12, 2016

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service