Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
IRVINE, CA – June 5, 2013 – CarFinance Capital LLC, a leading auto-finance provider, today announced that it has completed its inaugural rated asset-backed securitization of $238 million of Notes in a transaction that closed on May 30, 2013. The Offered Notes were assigned ratings by Moody’s Investor Services, Inc. and Kroll Bond Rating Agency, Inc. from an A3/AA to a Ba3/BB rating, respectively. Credit Suisse and Deutsche Bank Securities were joint book-runners for…Continue
Added by Crystal Hartwell on June 5, 2013 at 6:18am — No Comments
Added by Bill Cosgrove on June 5, 2013 at 6:00am — No Comments
We all get our oil change. It’s a relatively constant thing. Most people are comfortable with getting their oil changed regularly. Some cars tell you when it’s time. Most people have a sticker on their windshield that tells them when it’s time. Heck, our internal clock often reminds us.
Added by J.D. Rucker on June 5, 2013 at 6:00am — No Comments
Here is the latest used car market report from Black Book. It was an interesting week within the auction lanes. As we looked at the commentary provided by the Black Book survey personnel who spend time on the lanes every week, they were pointing out the interest and demand for SUVs and smaller cars. Another pointed out the need for trucks and their limited offerings. A third even mentioned the focus from many buyers the desire to purchase 3 to 4 to 5 year old…Continue
Added by John Sternal on June 4, 2013 at 2:04pm — No Comments
There are thirteen steps to happiness and it all begins with a process. From recruiting to advertising, watch this week's Think Tank Tuesday to determine which processes you need to focus on in order to be successful.
Added by Paul Potratz on June 4, 2013 at 11:30am — No Comments
At this point after reading Part one and two, you should be seeing the big picture of the possibilities of SMS marketing in relation to selling automobiles. With this article, I want to cover the life cycle, which starts the moment we sell a car.
Now using the NADA numbers, we know that the average PVR is $1,700. So let’s use that as our base. Now we also…Continue
Added by David Schroeder on June 4, 2013 at 10:00am — No Comments
I recently read an article about a recent Forrester Report titled “Banks and Retailers: You Cannot Price…Continue
Added by Mike Gorun on June 4, 2013 at 7:18am — No Comments
I’m always hesitant to talk to people about the wonders of Facebook advertising. It’s the most cost-effective way to get the word out to the right people. The targeting capabilities make Google envious and the effectiveness, when done right, is nothing short of a work of art for driving business.
Added by J.D. Rucker on June 4, 2013 at 2:58am — No Comments
Here is the June edition of the Black Book specialty markets report. The most recent monthly activity with all four specialty markets is showing some of the better retention levels since the first part of 2013. The improving overall economy and especially for the medium and heavy-duty truck market, the signs of construction, both residential and commercial, are…
Added by John Sternal on June 3, 2013 at 2:30pm — No Comments
A common fear from dealers and business owners a like is people putting up BAD reviews on places like Google, Yelp, and DealerRater about their store.
LoJack Corporation (NASDAQ: LOJN) today released its fourth annual Vehicle Theft Recovery Report*, which reviews auto theft trends over the past year that are specific to vehicles equipped with a LoJack® Stolen Vehicle Recovery System. In 2012 alone, law enforcement officials recovered nearly $125 million in stolen vehicles that were installed with a LoJack® device.…Continue
Added by Jason A on June 3, 2013 at 8:48am — No Comments
There were two Bulls standing on a hill in a pasture looking down over all the cows grazing down below. One of the bulls was young and dumb and full of vinegar. The older bull was older and wiser and therefore thought things…Continue
Yesterday, I found myself utterly mortified. I caught a Pinterest page that my team was managing uploading images to Pinterest. After several deep breaths, I talked to my teammate and corrected this for the future.
Pinterest has an image upload feature. I wish they didn’t. There’s absolutely no reason to pin an image directly…Continue
I revisited the Dataium study that was commissioned by Cars.com:
"Despite an average of 55 percent of dealerships’ online advertising budgets being devoted to paid search engine marketing, just 6 percent of dealership website traffic on average is referred by paid search keywords. Furthermore, less than 1 percent of this traffic resulted in email form leads submitted on dealership websites."
Add all of a dealerships internet related expenses:…Continue
Mark your calendars June 26th for a very Special night at Douglas Infiniti.
Added by Ken Beam on June 2, 2013 at 2:25pm — No Comments
This is the first (and most likely last) time that I will use a Hillary Clinton book title as the concept for a blog post. I didn't read the book, but the concept is definitely applicable in social media.
I was speaking to a potential client yesterday who was telling me some of their challenges with social media. The main challenge…Continue
Added by J.D. Rucker on June 2, 2013 at 6:00am — No Comments
<p>Why Aren't Car Dealerships Selling Cars? - Automotive Sales - Car…
Added by Sean V. Bradley on June 1, 2013 at 9:00am — No Comments
There’s just no excuse for car dealers to not be on Pinterest. Some would say it’s worthless. Some would say it’s hard to understand. Some might even say that it’s a fad. They might all be valid arguments under normal circumstances, but there’s on thing that trumps them all.
It takes no time, almost literally. You can maintain a very strong, daily-updated Pinterest presence…Continue
Added by J.D. Rucker on June 1, 2013 at 6:00am — No Comments
It would be nice to think the pundits we see yelling…Continue
Added by Bill Cosgrove on June 1, 2013 at 5:11am — No Comments
When it comes to social media advice, the majority of the common catch phrases are there for a reason. Tips like “be engaging” and “communicate, don’t broadcast” are sound pieces of advice despite the annoying frequency that they’re used by gurus. There’s one common tip that is more than just annoying. In many ways, it’s actually wrong.…Continue
Added by J.D. Rucker on May 31, 2013 at 6:00am — No Comments