I just finished conducting a 20 Group workshop on digital marketing strategies and all the the dealers in the room had incomplete or inaccurate Google Places data. What was also interesting was that no dealers in the group had more than 15 reviews posted on Google Places.
Once I… Continue
Added by Brian Pasch on March 24, 2011 at 1:30am —
Dealers: Don’t Count on “Fuel Additives” to Power Your Reputation Management…
Added by Cobalt on March 23, 2011 at 2:46pm —
Added by Steve Moore on March 23, 2011 at 12:02pm —
What items stand out the most to you in search results? Often pictures and especially video will initially draw your attention more than plain text results. Videos posted to sites like YouTube show up especially well in search listings. Auto dealerships need to take advantage of this free exposure by creating videos of walkarounds, customer testimonials, test… Continue
Added by Paul Potratz on March 23, 2011 at 11:00am —
AutoMax is also AutoMaxHire We not only are the permier group that has hired and trained over 86,000 salespeople nation wide. We are now hiring for all auto positions with in any dealership in the country.
See us at www.automaxrecruiting.com and www.automaxhire.com 800-878-5090 ext # 2
Added by Rick Emmons on March 22, 2011 at 7:00pm —
1. Be a good coach
* Provide specific, constructive feedback, balancing negative and positive
* Have regular one-on-ones, presenting solutions to problems tailored to the employee's strengths
2. Empower your team and don't micro-manage
* Balance giving freedom to… Continue
Added by TERRY GIBSON on March 22, 2011 at 5:18am —
This is an articles that was published in the March 2011 Edition of the Dealer Business Journal.
Being social, building relationships and just plain getting to know your customers is good business practice. Years ago when I got into the car business, as a salesman, the very first thing I learned was, "The car business is a people business, never forget that." To this day I haven't and I don't intend… Continue
Added by David Johnson on March 21, 2011 at 2:30pm —
StumbleUpon, Reddit and Delicious are popular websites that can drive traffic to your website without costing you money or an enormous amount of time. These types of sites were developed to help people discover new and interesting things, and guess what? Your site or blog could be one of the new and interesting things they discover.
In order to truly make StumbleUpon, Reddit or Delicious beneficial to your dealership, you first have to build up a strong…
Added by Paul Potratz on March 21, 2011 at 12:02pm —
Too many dealerships seem to practice as “faith-based” businesses—not faith in a higher religious power (which might actually help!), but faith that their GM, GSMs, salespeople, marketing, etc. will work as they always have. That they can somehow resist modern business changes from sales to… Continue
Added by Keith Shetterly on March 21, 2011 at 11:00am —
Attendees of the 2nd Annual Automotive Marketing Boot Camp will be receive an additional benefit for attending; free professional video resumes. The Boot Camp will have a green screen room setup for dealership employees to… Continue
Added by Brian Pasch on March 20, 2011 at 9:30am —
OK, the title of this story is intentionally cheesy, but rest of it is real. I mystery shopped some Dallas Region Ford-Lincoln eCommerce Elite (Top 100 stores in USA for new Ford-Lincoln Internet sales) stores recently and was surprised to discover that their response processes are similar. This piqued my curiosity, so I called my DMC teammate in southern California to ask him how the #1 new Ford Internet sales store in the country does… Continue
Added by Trace Ordiway on March 20, 2011 at 7:30am —
Imagine a world where car dealers earned the same community respect as fire fighters,… Continue
Added by Cobalt on March 18, 2011 at 11:31am —
The Douglas Volkswagen St. Patrick`s Day Event!
Please review our Exclusive New Volkswagen Specials.
*Click the Flashing Banner to get the details on our offers.
Please call Dan Beckelman our Internet Specialist at
908-277-3300 x244 if you need any…
Added by Ken Beam on March 18, 2011 at 5:52am —
Just a quick update for everyone!
The agenda for the 10th Digital Dealer Conference & Exposition has been posted. You can check it out by clicking here! This is a great time to start planning your sessions! What speakers do you want to see? What times and days are they speaking at?
Still cooking up some fun challenges for our… Continue
Added by Arnold Tijerina on March 17, 2011 at 1:00pm —
In today's Potratz online workshop, Dan talked about ways to enhance the look and features of your auto dealership's Facebook business page. One way to give a page a true "custom" feel is to add custom tabs with branded images, content, etc. In our experience with automotive advertising on social media, we find that the more customized the page, the more people like… Continue
Added by Paul Potratz on March 17, 2011 at 11:25am —
In honor of Saint Patrick’s Day, we thought we’d share some of the festive automotive email marketing campaigns the Cobalt Owner Marketing team came up with to drive traffic to… Continue
Added by Cobalt on March 17, 2011 at 9:41am —
Q&A websites like Quora, Aardvark and LinkedIn Answers are gaining popularity in the social media spear, and people are looking for answers. Answers about cars, about servicing cars, about car parts and about where to buy cars. So the question is- as an auto dealership- are you an expert in the car industry?
People buy from people. Q&A sites can enhance your dealership’s reputation by establishing your credibility on automotive topics. By contributing to these sites you can… Continue
Added by Paul Potratz on March 16, 2011 at 1:55pm —
Last Wednesday a marketing employee from New Media Strategies, Chrysler’s former marketing company, mistook the Chrysler Twitter account for his personal account and posted on the Chrysler Twitter page, ““I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to drive.” Between “to” and “drive” was an unfortunate word. The impact was felt immediately when followers began to retweet the post. Chrysler quickly responded by posting “Our apologies-our account was… Continue
Added by Joseph Little on March 16, 2011 at 12:11pm —
How many more cars can a dealership sell because of social media?
Any social media expert would hate to hear this question, the pro would respond with “you are not on these networks to close sales, you are here to build relationships”. They are very right in saying this, yet lets just say we give this question a bit of thought. The dealership that asks the question isn't wrong in asking either. Really it's why they are coming into work every day isn't it?
Added by Steve Southin on March 15, 2011 at 8:34pm —
I recently had a demonstration of Dealer.com’s Social Relationship Manager
(SRM), and I was so impressed that I decided to write a formal review of the product.
The raw potential of SRM should advance the widespread adoption of… Continue
Added by Brian Pasch on March 15, 2011 at 6:00pm —