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All ADM Member Blog Posts (12,213)


Influencer
How Are Those Big Red Bows Doing?

Tis the season for “December To Remember” and the Big Red Bow holiday advertising. However, based on recent December car-shopping patterns, should we be placing big, green eco-friendly bows on the top of those vehicles?



According to vehicle search patterns and lease transfer data from national car-leasing firm, Swapalease.com, the previous two Decembers have shown an uptick in eco-friendly vehicle…

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Added by John Sternal on December 13, 2012 at 7:04am — No Comments


Influencer
Getting Retweets (INFOGRAPHIC)

Tweeting is important for automotive marketing, but doing so in a way that gets you Retweeted is just as important. Retweeting boosts your original message, amplifying its reach by orders of magnitude, ensuring it’s seen by more people. Now, having good content will get your message out there, but good content alone can only take you so far. You need to be willing to sink yourself into the nitty gritty…

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Added by Timothy Martell on December 13, 2012 at 6:33am — No Comments

6 Video Marketing Metrics that Deliver the Highest Success

The latest projections show that by 2014, nearly three-quarters of all US internet users will watch video online at least once per month.  If you are like many dealers we have spoken with about their video marketing needs, you are probably asking this fundamental question:  how do I measure the success of my video marketing efforts?



Here is what one survey of advertisers and agencies in North America…

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Added by Joe Schwartz on December 13, 2012 at 5:56am — No Comments


Vendor
Tis the season for an HR reminder: company holiday parties

Now is the time of year when many employees are getting ready to party hard at the company holiday party. Yet, company polices do not end when the party begins. Therefore, employers should remind employees about guidelines for appropriate behavior, and how company polices are still applicable during a holiday party (even if it is scheduled off-site and during non-business hours).

Party with a Plan ?Employers should send an agenda ahead of time to all employees that describes when, where… Continue

Added by Patric Timmermans on December 13, 2012 at 5:03am — No Comments


Influencer
Five Tips to “Just Get ‘Em In"

One of the first leads we received when we first started the Internet Department was from 3 hours away on a new Pathfinder. After an initial back and forth via email and a productive phone call, the salesperson went to the manager for some availability and pricing information. “Just get them in,” was the answer.…

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Added by Josh Vajda on December 12, 2012 at 2:30pm — 1 Comment


Vendor
SureSale Makes it Easy to Get Into the Booming Certification Market

Get In Early and Now… the Market Won’t Wait for You!

 

November was the strongest November for CPO (Certified Pre-Owned) sales – ever! This continues a string of records in the CPO market, including the best October ever last month, according to Autodata.1 And what we are seeing at SureSale reflects this surge, with the new category of certified vehicles that SureSale covers (the millions of vehicles that fall outside the…

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Added by Jeffrey Schwartz on December 12, 2012 at 10:26am — No Comments


Influencer
ActivEngage is Recognized by Inc Magazine for Creating American Jobs

On Thursday, December 6th, ActivEngage received the first ever Inc. Magazine Hire Power Award. ActivEngage CEO, Todd Smith, was present in Washington D.C. to accept this award that recognizes private U.S. companies which are continuously creating jobs for Americans.

The title has published the country’s fastest…

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Added by Ketty Colom on December 12, 2012 at 9:34am — No Comments


Influencer
Wikimotive's New eBook: Optimizing for Conversion

Most businesses understand the benefits of search engine optimization, but they waste all that hard SEO work by not having decent landing pages. Getting clicked is only the first step,…

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Added by Timothy Martell on December 12, 2012 at 9:30am — 6 Comments


Influencer
Avoid the Bermuda Triangle of Automotive Sales & Marketing

Bermuda continues to be a wonderful destination to visit; however, the area is famous for the mysterious events that have taken place over the years.  Airplanes, ships and people have vanished without explanation.

Is your dealership in jeopardy of becoming part of the Automotive Bermuda Triangle?…

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Added by Jim Flint on December 12, 2012 at 7:30am — 1 Comment


Influencer
Google+ Local Review Update On Filtering Active User Reviews

Dealers have been seeking answers on how to get valid customer reviews to appear on Google+ Local.  In the past year, I have made many revisions to the recommended processes dealers should follow to comply with guidelines on popular review websites.…

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Added by Brian Pasch on December 12, 2012 at 7:00am — 2 Comments


Influencer
Killing as Many Birds with as Few Stones as Possible with Content: Thinking Three Dimensionally

There's really no way around it. The only technique to truly maximize the effectiveness of your content to be engaging on your website, relevant for SEO, and useful for social media is to think three-dimensionally.

This is Part…
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Added by J.D. Rucker on December 12, 2012 at 2:00am — No Comments


Influencer
The Value Of Video Testimonials

The value of video testimonials is a strategy that every automotive dealership needs to have in place as a part of their social media online presence.  Photo's are very important too however, the impact that your video will have on the consumer is much stronger with video.…

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Added by J.R. Batchelor on December 11, 2012 at 7:30pm — 6 Comments

My First Sale

What was yours like?

I started selling cars in the summer of 1974 at a single point Plymouth Dealership in Canton Ohio, Canton Plymouth. We advertised as the “World’s Largest Exclusive Plymouth Dealership”, which probably was true due to the fact there were at that time only about 40…

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Added by Craig Lockerd on December 11, 2012 at 7:00pm — 12 Comments

Facebook Photos Generate 89% of Car Buyer Engagement

Facebook Photos Represent 89% of Car Dealerships’ Most Engaging Posts

 …

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Added by Ralph Paglia on December 11, 2012 at 3:30pm — 6 Comments


Influencer
Why You Must Have a System for Resolving Customer Complaints

A recent study by the Tempkin Group found that it takes an average of five clients giving positive referrals for your business in order to get one new client. Yet it takes only two disgruntled customers speaking negatively about your business for you to lose one customer.

You do the math...that means it’s twice as important to ensure that you don’t have unhappy customers than it is to maintain good relations with your happy customers. This doesn’t mean you shouldn’t focus on…

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Added by Mike Gorun on December 11, 2012 at 9:54am — No Comments


Influencer
Will the Real VSA Please Stand Up?

They say imitation is the sincerest form of flattery, but I feel that being imitated means the imitator lacks the creativity to come up with ideas on their own.

Virtual Sales Associates (VSA’s) has become a popular…

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Added by Ketty Colom on December 11, 2012 at 7:54am — No Comments


Influencer
Google Cracks Down On Metrics

We all know that Google is a powerhouse, but in the past they have been a fairly reasonable one. For all the brawn they possess, they let people get away with a lot of activities that are probably technically infractions. This is what makes it so shocking when they truly bring their guns to bear. It’s their right though, and…

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Added by Timothy Martell on December 11, 2012 at 7:30am — 2 Comments


Influencer
SureSale(TM) Launches Nation’s First Dedicated Certified Marketplace

SureSale Marketplace offers dealers free express listings of eligible to-be-certified inventory; turnkey process exposes dealership inventory to certified shoppers in minutes

 

Venice, CA – December 11, 2012 SureSale, the certified pre-owned marketing program that is changing the way used vehicles are bought and sold, today launched the nation’s first dedicated certified…

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Added by Crystal Hartwell on December 11, 2012 at 5:45am — No Comments

2012 State of Online Video [Research Report]

Get the full report: SundaySky Report (right-click, then "Save As")

One interesting set of findings is…

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Added by Joe Schwartz on December 11, 2012 at 5:30am — 2 Comments

Pinterest Business Accounts: Definitive Guide To Set Up and Use by Car Dealers

Pinterest Business Accounts: A Definitive Guide to Getting Started and Using for Car Dealer Marketing Purposes

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Added by Ralph Paglia on December 10, 2012 at 11:30pm — 2 Comments

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