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All ADM Member Blog Posts (9,135)

New Prospecting Methods Help Pinpoint Ideal Automotive Consumers

Multiple people sitting and standing in a subway car

New Prospecting Methods Help Pinpoint Ideal Automotive Consumers

 

After recent years of diminished luster among some automotive marketers, sales and service customer prospecting appears to be striking gold once more.

 

Buoyed by a host of new statistical models and tools that facilitate the search for new car buyers…

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Added by Ralph Paglia on March 5, 2011 at 2:32pm — 2 Comments

A TALE OF THREE SALESPEOPLE

This is a true story told to me in 1996 BC (Before Computers) by my friend sales trainer extraordinaire Diana Ball Cooksey. (http://www.dbcooksey.com/)



Diana was a busy working professional and single parent with little time for projects outside her day-to-day work and home responsibilities.  But she needed to buy some health insurance.  So she left voice messages after hours (this is the days before PCs, remember) with three agencies,…

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Added by Trace Ordiway on March 5, 2011 at 12:25pm — No Comments

The Truth About the Sales Results of (any) Advertising!

For dealerships, how do you determine the true sales results of any advertising?

This is a real story about resolving that last question--it involves direct mail, but follow along because it applies to all dealer advertising:  The GSM at a dealer in a five-location dealer group in another state…

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Added by Keith Shetterly on March 5, 2011 at 11:30am — No Comments

My Sessions at Brian Pasch's Bootcamp www.automotivemarketingbootcamp.com!

I don't want to shamelessly self-promote myself (I'm only on page 4 of this brochure), but check out my great session--as well as all the other great sessions!--and CRM panel at Brian Pasch's upcoming April Bootcamp (www.automotivemarketingbootcamp.com).  It would be great it you attend!  The bootcamp is just before Digital Dealer 10 in Orlando (but NOT associated in any way with…
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Added by Keith Shetterly on March 4, 2011 at 6:00pm — 2 Comments

7 Surefire Signs Your New Facebook Friend is a Fake,,,It happened on MySpace, it's only expected.

I copied a great article written by Nick O'Neill....

 

We know that you are popular. But what if the most recent friend request you got isn’t actually from someone real? This is definitely a legitimate problem, but fortunately it’s nowhere near as big as what MySpace was like, where just about every friend request you got was fake — or at least that was…

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Added by Jae Chang on March 4, 2011 at 5:29pm — No Comments

Don't Let The JC Penny Scandal Deter You Automotive SEO Investments

It's amazing how many people have called to ask about the JC Penny and Overstock.com SEO scandal. Let me assure you that anyone who has taken my Automotive SEO classes or attended my workshops, the strategies that these unnamed SEO companies implemented is NOT anything I would have recommended.

I made a video to help car dealers understand that good…

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Added by Brian Pasch on March 4, 2011 at 5:12pm — No Comments

Automotive Advertising Agencies Learn The Art Of The Deal In Vendor Negotiations On AdAgencyOnline.Net Blog Talk Radio

Automotive advertising agencies gather online at AdAgencyOnline.Net to listen and learn from automotive advertising insiders who host a blog talk radio station -- WAAOL, All Automotive Advertising News All The Time.  These automotive advertising experts will be discussing The Art Of The Deal In Vendor Negotiations on Monday, March 07th. 2011 at 12:00 Noon EST.  The show will focus on best practices for automotive advertising vendors who are actively negotiating software consolidations in the…

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Added by Philip Zelinger on March 4, 2011 at 8:38am — No Comments

The Case Of The $30 Million Rims

Originally published March 02, 2011 at Dealer Magazine

 

Last week, a California Court of Appeals judge determined that a dealer violated several California state laws and ruled in favor of the plaintiff in a class-action lawsuit that will have huge ramifications for dealers within the state. The ruling…

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Added by Arnold Tijerina on March 4, 2011 at 5:42am — No Comments

10 Rules for Digital Marketing Success

Written by Rick Mathieson



This is an excerpt from his book and is sourced from http://www.americanexecutive.com/current-issue/current-departments/7667-marketing-the-top-10-rules-for-digital-marketing-success



Call it the digital generation. The websites-are-so-20th-century generation. The iPhone-toting, Facebook-hopping,… Continue

Added by TERRY GIBSON on March 4, 2011 at 4:30am — 3 Comments

Online Video Gains Momentum

Online Video Gains Momentum in 2010

The online video market continued to gain momentum in 2010, with an average of 179 million Americans watching video each month,…

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Added by Ralph Paglia on March 3, 2011 at 11:00pm — No Comments

Honda Site Makes Shoppers Happy

Honda Site Makes Shoppers Happy

In addition to providing new vehicle shoppers with adequate information that is easy to access, the most useful automotive brand websites must also provide a consistently satisfying experience across all points of entry, including the home page and…

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Added by Ralph Paglia on March 3, 2011 at 11:00pm — No Comments

Digital Dealer Webinar with Larry Bruce - Reputation Management

Hi ADM members!

 

I wanted to let everyone know about an upcoming Digital Dealer webinar on March 17, 2011 at 12pm EST/9am PST with Larry Bruce. 

 

10 free tools that will help you manage and monitor your online reputation

You know you need to do it. But managing your reputation online has always seemed…

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Added by Arnold Tijerina on March 3, 2011 at 4:00pm — No Comments

Embracing Automotive Mobile Marketing in Car Dealerships

According to a recent cell phone study by Pew Internet, “85% of Americans ages 18 and older own a cell phone, making it by far the most popular device among adults” and a great opportunity for car dealerships to utilize for automotive mobile marketing purposes.  Not too surprisingly, the study also found that a great deal of time spent on a mobile phone has nothing to do with…

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Added by Stacy Mueller on March 3, 2011 at 9:51am — No Comments

Embracing the Social Media Evolution

Running a successful social media campaign in the automotive industry, or any industry for that matter, involves keeping an eye on the website updates and improvements. With that said, Facebook has recently released its update on the comments plugin which can offer you some exciting features for your dealership's business page. 



These features include threaded comments, moderation controls, and being able to sync comments to your Facebook page. The ability to synchronize your comments… Continue

Added by Paul Potratz on March 3, 2011 at 9:30am — No Comments

Are You "Incentified"?

If you were able to increase your monthly sales from last year by 30% without increasing advertising costs, how would that affect your bottom line? Would it make you happy? If that increase happened in January, would it make you happier? If your answer is "Yes!", you've just been "incentified." Read on, grasshopper, to learn the art of being "incentified."



Everyone knows that in the car business, January is a dog for vehicle sales. Most of the…

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Added by Paul N. Long on March 3, 2011 at 8:00am — No Comments

AdAgencyOnline.Net Reviews myNegotiation.com For Automotive Advertising Agencies On Blog Talk Radio

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the nationally recognized automotive advertising resource / networking portal AdAgencyOnline.Net, announced that he will be reviewing myNegotiation.com on his Lunch With Phil Discussing Automotive Advertising blog talk radio show…

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Added by Philip Zelinger on March 3, 2011 at 5:06am — No Comments

The 1 Group Reality vs 20 Group Club





I have been blessed with many opportunities to speak at 20 Groups organized by NCM and NADA. Typically, the meetings are attended by dealer principals of the same OEM franchise in non-competing markets. General Managers are present when the dealer can not attend. These meetings, scheduled 3 to 4 times a year, develop a support network that dealers can tap… Continue

Added by Brian Pasch on March 2, 2011 at 8:00pm — 5 Comments

A Dealerships Best Brand Advocates!!

In the third post of the series on Online Reputation:



If I said to you that by the end of the year I would like to see over 200 people posting reviews, and right now you have 20, you are… Continue

Added by Glenn Pasch on March 1, 2011 at 4:14pm — No Comments

4 Essential tips for producing videos that "move metal"

The single biggest problem with most car dealer videos is poor visual quality. What I see from car dealers does not contain enough visual detail to be meaningful to the customer. The customer understands the basic features and benefits of the car...they don't need the saleperson barking this information at them. They have access to the miles per gallon, powertrain options, etc. on your site and others.  The reason they want to see a video is to see the cosmetic condition of the car. With a… Continue

Added by Bob Kepple on March 1, 2011 at 3:47pm — No Comments

The Car Dealership Kingdom: Are You a Hunter or a Farmer?

BDC: Turning Digital Automotive Leads into a Lucrative Customer Base

Richard Rikess, Certified Performance Improvement Consultant for ADP Digital Marketing

You’ve invested in a great new…

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Added by Cobalt on March 1, 2011 at 12:17pm — No Comments

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