Professional Community for Car Dealers, Automotive Marketers and Sales Managers
R this and R that. Which one is the right R for our Dealership? If we concentrate on ROI, what do we lose in ROR? Is it possible to have too much focus on ROR?
Wait. I didn’t explain what I am talking about very well. Ok. ROI is referring to Return On Investment. This “Investment” can be anything. Time, Money, Parts, Labor…anything. And when we…Continue
Added by Leonard Buchholz on March 23, 2012 at 7:30am — No Comments
Turn your Dealership Upside Down! Create a Digital Dealership for Maximum Profit
Turn your dealership from a ‘traditional structure’ to a ‘digital structure’ to meet the demands of the changing customer and dealership landscape
Added by Joey Little on March 22, 2012 at 9:28am — No Comments
If you are in the Bay area or anywhere else in Northern California and you aren’t already planning on attending the Digital Edge Summit, Tuesday, March 27, 2012 at the San Francisco Marriott Union Square...you should be.
Added by Ali Amirrezvani on March 22, 2012 at 9:24am — No Comments
When it comes to education in the automotive industry, we often see a strong focus on new and used car sales. Those of us who have been in the car business for long enough realize that sales go up and down but fixed ops represents the true financial epicenter of a dealership's success.
This webinar by Kathi Kruse is an absolute winner. Set aside an hour today and learn how to be a superhero at your dealership whether you're an internet manager, a general manager, or anyone in the…Continue
Advice From a 30-Car Guy
People often ask me what is the most amount of units I sold on the showroom floor…? 33, that is the…Continue
Added by Sean V. Bradley on March 21, 2012 at 8:44pm — No Comments
A friend of mine lives in Arizona and was recently telling me about the state’s Stupid Motorist Law. I thought it was pretty amusing and it made me wonder what other funny driving laws are on the books. These are just a few that I found and thought they would make for good comic…
I recently read a post on why training dealers on SEO is not a waste of money and I’ve got to agree. As a member of a digital marketing team, I can see how having educated clients both makes my job easier and makes our strategy infinitely more effective.
I’d like to…Continue
We are closing in on the 12th Digital Dealer Conference & Exposition, April 3-5, at The Rosen Shingle Creek Resort in Orlando. Will you be there?
The last conference in Las Vegas drew more than a thousand dealers and managers from almost every state and featured 94 workshops and more than 95 exhibitors. With so much to see and do, we’ve narrowed down the must-see events at this year’s…Continue
Added by Stephen Jackson on March 21, 2012 at 11:02am — No Comments
After a successful Phoenix launch, SureSale extends certification footprint to help used car buyers and dealers in the Northeast
Venice, CA --March 21, 2012
– Mota Motors today announced that its groundbreaking certified pre-owned (CPO) marketing program SureSaleTM Certified, continues to extend its footprint across the country…
Added by Crystal Hartwell on March 21, 2012 at 5:42am — No Comments
The ZMOT study guides automotive dealers through an educational process that demonstrates how to make marketing and budgeting decisions based on the latest data on consumer shopping behavior.
EATONTOWN, NJ – PCG Digital Marketing (PCG), a multi-award-winning digital marketing firm has announced that April 24, 2012 will be the start of the 2012…Continue
Added by Brian Pasch on March 21, 2012 at 4:00am — No Comments
Email and snail mail promotions are great methods for creating customer loyalty. However, you need to make sure that the information customers include during the signup process is accurately addressed in the marketing. There’s no greater feeling than receiving an unexpected coupon or discount on something you want to purchase. It’s a completely different story when the promotion is for something random that doesn’t remotely pique your interest.
Here’s an example of a mail…Continue
Added by Mike Gorun on March 20, 2012 at 9:30am — No Comments
Added by Leonard Buchholz on March 20, 2012 at 7:30am — No Comments
My hat’s off to all dealership personnel on this forum. It’s not easy to keep up with the latest digital trends and then figure out which ones make the most sense for your dealership. There always seems to be a change in the algorithms, or a new review site or social platform to master on top of your core responsibilities. To help make this easier, I’d like to invite West Coast dealers to an educational…Continue
Added by Dennis Colome on March 20, 2012 at 7:30am — No Comments
Net Promoter has been effectively used in all sorts of businesses, including small start-up companies. In fact, we’re so convinced that the Net Promoter system works, we use it ourselves (we welcome you to take our survey to let us know how likely you are to recommend re:member group). The main premise of Net Promoter stems from the…Continue
Added by Paul N. Long on March 20, 2012 at 6:37am — No Comments
Free webinar held March 27th at 2pm EDT topples industry myths currently driving service marketing strategies
Daytona Beach, FL– March 20, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, will host a free webinar with Automotive News on March 27th at 2pm EDT to reveal key findings from The Changing Service Loyalty Landscape…Continue
Added by Crystal Hartwell on March 20, 2012 at 5:55am — No Comments
Exactly NOT what you are thinking! Let’s look at these 10 examples of the “EX’s” we want to find in your stores!
Added by Nancy Simmons on March 19, 2012 at 9:00pm — No Comments
There's an old saying, "Invest in real estate. Land: It's the only thing they're not making more of!"
Well, your time here on earth is the land of your life, expanding outward in usage towards some edge of an…Continue
What makes the upcoming Automotive Boot Camp unique is that in addition to world class education on automotive topics, the early morning fitness program also invests in the physical well being of automotive professionals.
At the 2012 Automotive Boot Camp, First Class Educators has attracted three topic fitness professionals to help dealers connect with their bodies and physical energy. Those professionals…Continue
Eatontown, NJ – PCG Digital Marketing, a…Continue