Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Exciting news from my colleagues at Creativa…YouTube is moving to One Channel!
So what does it mean to your videos and business? Well as a YouTube Channel Owner the first thing you will notice is that your channel design will change. I bet you’re thinking – but that’s not fair… I just got it all…Continue
Albany, N.Y. – April 29th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that the company has been recognized with a “Top Workplaces in the Capital Region” award by the Albany Times-Union newspaper for the second year in a row. Auto/Mate was featured in the “Small Workplaces” category for companies with 35-149 employees.
“One of the best ways to create a successful business is to…Continue
Added by Mike Esposito on April 29, 2013 at 10:19am — No Comments
Here is what came to mind one recent afternoon flying at 10,000 feet off the coast of Southern…Continue
Added by Jeff Cotton on April 29, 2013 at 9:37am — No Comments
Added by J.R. Batchelor on April 29, 2013 at 9:33am — No Comments
Grow your business within your market area- from within your organization
The problem I see in the Automotive Industry is that the large corporations, who are trying to take control of the Vertical landscape from B2B wholesaling to the classified car sites to inventory control and marketing, find it easier to market in a one style fits all approach. This may work well for them but it is a trap you don’t want to fall…Continue
Added by Bill Cosgrove on April 29, 2013 at 7:00am — No Comments
I was driving home from work the other night and was compelled to write about something that I am very passionate about and believe in strongly, the Business Development Center or BDC for short. When you hear the term BDC, what comes to mind? You’re probably thinking about Internet leads and scripted phone conversations. I bet you’re not thinking about the other initiatives this department can handle–with the proper guidance, strategy and communication.…Continue
Added by Benjamin D. Freedman on April 29, 2013 at 6:29am — No Comments
“Are You Aiming at the Right Target?” presented by Chris Reed of Cobalt, is named 2013’s Most Valuable Insight at Sold-Out DrivingSales Presidents Club
Salt Lake City, UT– April 29, 2013 – DrivingSales today announced that “Are You Aiming at the Right Target?”, presented by Chris Reed, CMO of Cobalt, has been named the 2013 DrivingSales Most Valuable…Continue
Added by Crystal Hartwell on April 29, 2013 at 6:25am — No Comments
The next automotive e-Commerce revolution: a real photo interfaceContinue
Added by Big Tom LaPointe on April 28, 2013 at 3:52pm — No Comments
I recently read that today the reality is that, whether prospective buyers are in your virtual showroom or your physical showroom, they’re a buyer. Maybe not today, but statistically the Internet customer is highly likely to buy within 90 days.
94% of car buyers begin the process online, according to recent estimates, yet most dealerships attribute less than 30% of actual sales to Internet leads. Why the discrepancy? Most consumers do research online but instead of…Continue
Added by Bill Cosgrove on April 27, 2013 at 7:43am — No Comments
If you knew what a used car dealer paid for a car that you’re interested in, wouldn’t that give you a tactical advantage when negotiating a deal?
Of course it would.
Now one self-described used car dealer, who goes by the nom-de-guerre of Dennis…Continue
In the case of Jim's recent criticism of Cars.com on their recent lead email marketing strategy, I will have to respectfully disagree…Continue
We live in a society where we always hear sayings like: “black and white”, “cut and dry” and my personal favorite, “either you’re in or you’re out”.
Another popular one is “what have you done for me lately?”. Whether it is at work, school, home or whatever you are in to, you are usually judged or managed based on the most recent action or development. At work, you get a pay check based on your sales for that week. At school, you get a report card for that last semester. At home, you…Continue
Added by Mark Peterson on April 26, 2013 at 3:01pm — No Comments
The broad term “Internet Marketing” encompasses a fast-changing industry. In the past two years, “new” developments such as mobile, social and reputation management have quickly become mainstream, while the effectiveness of “old” methods such as banner ads and e-mail marketing have been debated.
While dealers should be aware of the latest technologies, ensuring that perceptions about the Internet and its capabilities is extremely important too. Here are three things every…Continue
Added by Josh Vajda on April 26, 2013 at 11:26am — No Comments
Lease pull ahead programs allow drivers to wave their last remaining payments if they agree to immediately buy or lease a new vehicle of the same brand. Are they beneficial to the dealer, brand and customer?
With more off-lease volume expected in 2013, manufacturers and leasing companies are leveraging lease pull-ahead programs as a way to massage customer loyalty and keep people…
Added by John Sternal on April 26, 2013 at 10:09am — No Comments
A simple idea to mark a traumatic week. Boston design director Brian Struble used running shoes worn in last week’s Boston marathon to create this image (click image for larger version). Photograph by Mitch…Continue
Added by Brian Pasch on April 25, 2013 at 12:50pm — No Comments
Added by Big Tom LaPointe on April 25, 2013 at 10:49am — No Comments
|by Mary Kelly Gaebel, Reputation Management Specialist|
Advisor: “Let me check…. I’m not showing that its ready yet, ma’am.”
Customer: “Do you know when it will be?”
Advisor: “I’ll have to check with the technicians. We’ll be sure to call you when it is,…Continue
Added by Richard Holland on April 25, 2013 at 7:41am — No Comments
What is your own excellence worth to those you lead and those you follow?…Continue