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All ADM Member Blog Posts (9,218)

4/16 is Foursquare Day, What Does This Mean to Your Dealership?

Let me start by asking, are you familiar with Foursquare? Basically, it is a location based network where you can share places you have been with your friends by “checking in” at your favorite places. Also, you can add tips for other people to read when they check in. Then, probably the biggest social effect that happens for businesses is that once you check in on Foursquare, it asks you if you want to share that information on your Facebook and Twitter pages.

Imagine for a minute,…


Added by Rob Hagen on April 4, 2011 at 10:00am — No Comments

Rob Fontano Shows The Power of Video Conquest Marketing

Rob Fontano Video Workshop There are many passionate dealership employees that attend conferences, read books, develop a strategy, and them implement it perfectly.

One such shining star in Rob Fontano from…


Added by Brian Pasch on April 4, 2011 at 9:12am — No Comments


As one who launches three to four e-mystery shops per week, I get to see the marketplace from a perspective far different than the one I had when I worked at a store.  I’ve learned that a lot of what, in my selling days, I thought was good material actually contains a message far different from the one intended – and that the message that comes across is not always a good one. 


Judging by some of the follow-up emails I get from dealerships today, many stores still have the…


Added by Trace Ordiway on April 3, 2011 at 11:30am — 2 Comments

20,000 Franchise Dealers Receive Warning Notice

Did you know that your local competitor just got smarter? You thought that they were behind the ball with digital marketing, social media, and leveraging the…


Added by Brian Pasch on April 2, 2011 at 4:00am — No Comments

Craigslist / Ebay Motors Issues

For a couple of months now we have been posting auctions to Ebay for some aged and specialized inventory with little to no action.  I am wondering if anyone has any particular strategies or processes they use that have shown some success or is it better to place more focus and concentration to third party providers like Autotrader and Cars, we currently use these services and although we have a tough time correlating sales we do see marketable effectiveness.


Secondly, does…


Added by Gregory A. Oldaker on April 1, 2011 at 1:37pm — 1 Comment

Introducing Googles NEW Gmail Motion - A new way to communicate

A new way to communicate

The mouse and keyboard were invented before the Internet even existed. Since then, countless technological advancements have allowed for much more efficient human computer interaction. Why then do we continue to use outdated technology? Introducing Gmail Motion -- now you can control Gmail with your body.

How it works

Gmail Motion uses your computer's built-in webcam and Google's patented spatial tracking technology…


Added by Todd Vowell on April 1, 2011 at 9:13am — No Comments

Watch Ken Beam show you a Springtime Special at Douglas VW in Summit NJ! 2008 VW EOS Convertible!

Watch Ken Beam show you gorgeous 2008 EOS Lux Hard-Top Convertible!

As Union County New Jersey`s Select VW Certified Pre-Owned Dealership, we always have an excellent selection of clean, low mileage Certified Volkswagens in… Continue

Added by Ken Beam on April 1, 2011 at 8:30am — No Comments

Google Tips and Techniques; Hide sites to find more of what you want

The Official Google Blog - Insights from Googlers into our products, technology and the Google culture

Added by Ralph Paglia on April 1, 2011 at 6:14am — No Comments

Google Search +1 Button Invitation and Video

Google is always experimenting with new features aimed at improving the search experience. Take one for a spin and let us know what you think. 

Join an experiment and you'll see that feature whenever you do a Google search. Note that you…

Added by Ralph Paglia on April 1, 2011 at 6:00am — No Comments

Ford Hybrids Rated Highest for Customer Payback, Value

Ford Hybrids Rated Highest for Customer Payback, Value

2011 Fusion Hybrid
  • Ford hybrid vehicles rank at the top of the list for payback and fuel cost savings, giving consumers more value and return on investment, compared to competitors
  • Ford’s hybrid vehicle lineup – the Fusion Hybrid and Escape…

Added by Ralph Paglia on April 1, 2011 at 5:57am — No Comments

2012 Honda Civic Sneak-Peak Review

2012 Honda Civic Sneak-Peak Review

The 2012 Honda Civic is a celebration of its heritage of surpassing super-high mileage landmarks, combined with progressive features and superior affordability. Sticking…


Added by Ralph Paglia on March 31, 2011 at 9:30pm — No Comments

Why thinking 2-dimensional makes suddenly more sense than just thinking out of the box

Good news for early adapters in our so beloved automobile industry. When you are one of the pioneers using in your ads, Maroni stickers, or even on Business cards the two-dimensional barcode like images – a.k.a. quick-response codes or in short QR-Codes – you past the stage of  prior “thinking out of  the box” with flying colors.



Added by VJ on March 31, 2011 at 12:25pm — 2 Comments

Increase Your Leads With Online Classifieds

Print classified ads are one of the main tools auto dealers use to advertise their vehicles and service but as more and more people are turning to the internet for information, online classifieds are significantly and steadily outperforming newspapers and periodicals in providing ad spaces and lead generation.


Craigslist alone, as an established leader among local online classifieds, boasts over 20 billion page views each month, besting online retail giant Amazon and…


Added by Paul Potratz on March 31, 2011 at 12:25pm — No Comments

Revolution post may have been in bad taste...

to all involved, I apologize if the post was inappropriate-  a certain company didn't like it, but many of the viewers obviously are not having the same problem (as there was only one comment.)- so I will forge that battle alone, recant my previous statements, and run away with my tail between my legs!!

Added by Ashley Corning on March 31, 2011 at 10:18am — No Comments

5 Steps To Establishing A Corporate Blog

Before I get into what this blog is about I think it might be better to tell you what this blog isn't. First, I won't be discussing why you should be blogging, I'll take the fact that you are reading this as a sign that you already know you should. Second, it won't be a technical how -to-manual of setting up and maintaining blogging software. In this post…


Added by David Johnson on March 31, 2011 at 7:30am — No Comments

Debunking A Common Dealership Myth

My job requires me to be in front of a computer for many hours a day. When I started PCG Digital Marketing in 2005, I remember many months where I would be at the computer 12-18 hours a day, 7 days a week. This lifestyle choice coupled with lack of exercise and a healthy diet resulted in some significant weight gains by January 2010.

During those first… Continue

Added by Brian Pasch on March 31, 2011 at 6:30am — No Comments

Digitally Electrifying Vehicle Ownership

By Neal Gorevic


This is the first in a series of articles by Neal Gorevic and Haven Thompson that will look at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage and support EV ownership.

Fleet of electric taxis in New York City in 1890s

In 1899 and 1900,…


Added by Mary S. Butler on March 30, 2011 at 6:10pm — No Comments

Google Adwords; Easier Negative Keyword Management

Duncan Parry

Easier Negative Keyword Management in AdWords

In January, Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Maybe it was…


Added by Ralph Paglia on March 30, 2011 at 4:00pm — No Comments

Using the Fundamentals of Twitter to Engage Current and Potential Customers

Five years ago Jack Dorsey, co-founder of Twitter, sent out the first tweet launching a new form of communication that became a revolution in 140 characters or less. This year, Twitter posted a blog reporting that it only takes about one week for users to send 1 billion tweets and last February an average of 460,000 accounts were opened per day. In the automotive industry, we should all ask ourselves, are we utilizing the fundamentals of Twitter to best engage current and potential buyers on…


Added by Paul Potratz on March 30, 2011 at 12:59pm — No Comments

How to Be Disciplined With Your Automotive Marketing

A significant key to your automotive marketing success is discipline.  But how does your dealership create discipline for your organization to ensure that success?  The most effective way to build and encourage discipline is by establishing uniformity and responsibility across all your marketing vendors and internal marketing teams.…


Added by Stacy Mueller on March 30, 2011 at 7:59am — No Comments

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