Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Let me start by asking, are you familiar with Foursquare? Basically, it is a location based network where you can share places you have been with your friends by “checking in” at your favorite places. Also, you can add tips for other people to read when they check in. Then, probably the biggest social effect that happens for businesses is that once you check in on Foursquare, it asks you if you want to share that information on your Facebook and Twitter pages.
Imagine for a minute,…Continue
Added by Rob Hagen on April 4, 2011 at 10:00am — No Comments
One such shining star in Rob Fontano from…Continue
Added by Brian Pasch on April 4, 2011 at 9:12am — No Comments
As one who launches three to four e-mystery shops per week, I get to see the marketplace from a perspective far different than the one I had when I worked at a store. I’ve learned that a lot of what, in my selling days, I thought was good material actually contains a message far different from the one intended – and that the message that comes across is not always a good one.
Judging by some of the follow-up emails I get from dealerships today, many stores still have the…Continue
Added by Brian Pasch on April 2, 2011 at 4:00am — No Comments
For a couple of months now we have been posting auctions to Ebay for some aged and specialized inventory with little to no action. I am wondering if anyone has any particular strategies or processes they use that have shown some success or is it better to place more focus and concentration to third party providers like Autotrader and Cars, we currently use these services and although we have a tough time correlating sales we do see marketable effectiveness.
The mouse and keyboard were invented before the Internet even existed. Since then, countless technological advancements have allowed for much more efficient human computer interaction. Why then do we continue to use outdated technology? Introducing Gmail Motion -- now you can control Gmail with your body.
Gmail Motion uses your computer's built-in webcam and Google's patented spatial tracking technology…Continue
Added by Todd Vowell on April 1, 2011 at 9:13am — No Comments
Watch Ken Beam show you gorgeous 2008 EOS Lux Hard-Top Convertible!
Added by Ken Beam on April 1, 2011 at 8:30am — No Comments
Added by Ralph Paglia on April 1, 2011 at 6:14am — No Comments
Added by Ralph Paglia on April 1, 2011 at 6:00am — No Comments
Added by Ralph Paglia on April 1, 2011 at 5:57am — No Comments
2012 Honda Civic Sneak-Peak Review
The 2012 Honda Civic is a celebration of its heritage of surpassing super-high mileage landmarks, combined with progressive features and superior affordability. Sticking…Continue
Added by Ralph Paglia on March 31, 2011 at 9:30pm — No Comments
Print classified ads are one of the main tools auto dealers use to advertise their vehicles and service but as more and more people are turning to the internet for information, online classifieds are significantly and steadily outperforming newspapers and periodicals in providing ad spaces and lead generation.
Craigslist alone, as an established leader among local online classifieds, boasts over 20 billion page views each month, besting online retail giant Amazon and…Continue
Added by Paul Potratz on March 31, 2011 at 12:25pm — No Comments
Added by Ashley Corning on March 31, 2011 at 10:18am — No Comments
Before I get into what this blog is about I think it might be better to tell you what this blog isn't. First, I won't be discussing why you should be blogging, I'll take the fact that you are reading this as a sign that you already know you should. Second, it won't be a technical how -to-manual of setting up and maintaining blogging software. In this post…Continue
Added by David Johnson on March 31, 2011 at 7:30am — No Comments
Added by Brian Pasch on March 31, 2011 at 6:30am — No Comments
By Neal Gorevic
This is the first in a series of articles by Neal Gorevic and Haven Thompson that will look at electric vehicles and how automakers, as well as other players in the space, are planning/will need to plan on leveraging digital marketing and product development to help drive adoption for electric vehicle purchase and to help manage and support EV ownership.
In 1899 and 1900,…
Added by Mary S. Butler on March 30, 2011 at 6:10pm — No Comments
In January, Google introduced a useful addition to AdWords that potentially makes managing negative keywords across multiple campaigns a lot easier. Maybe it was…Continue
Added by Ralph Paglia on March 30, 2011 at 4:00pm — No Comments
Five years ago Jack Dorsey, co-founder of Twitter, sent out the first tweet launching a new form of communication that became a revolution in 140 characters or less. This year, Twitter posted a blog reporting that it only takes about one week for users to send 1 billion tweets and last February an average of 460,000 accounts were opened per day. In the automotive industry, we should all ask ourselves, are we utilizing the fundamentals of Twitter to best engage current and potential buyers on…Continue
Added by Paul Potratz on March 30, 2011 at 12:59pm — No Comments
A significant key to your automotive marketing success is discipline. But how does your dealership create discipline for your organization to ensure that success? The most effective way to build and encourage discipline is by establishing uniformity and responsibility across all your marketing vendors and internal marketing teams.…Continue
Added by Stacy Mueller on March 30, 2011 at 7:59am — No Comments