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All ADM Member Blog Posts (10,684)

Digital Marketing Department for Auto Dealers... Can it Pay Off?

I wrote this blog post (CLICK THIS LINK) almost 2 years ago on ADM, "We need to Re-Position and Re-Name The Internet Department," on, but the subject matter is more relevant than ever. An "Internet Sales department" will, sadly, no longer be sufficient for car dealerships going forward. That day is coming sooner rather than later.…


Added by Adam Ross on March 12, 2012 at 5:00pm — No Comments

Yelp Ads Are Not A Rip-Off, You Pay To Seal The Deal

Yelp Ads Are Not A Rip-Off, You Pay To Seal The Deal

Written by Josh Constine…


Added by Ralph Paglia on March 12, 2012 at 3:00pm — No Comments

Google Places is your de facto social media -- is it fair game?

Have you been following the story online this past weekend about the generous tip left by Peyton Manning at the Raleigh, NC, restaurant Angus Barn the previous weekend, and the server who posted the receipt online?

Here's a recap:

And, as you can imagine,…


Added by Joshua Michael Friedman on March 12, 2012 at 1:00pm — No Comments

Appealing to female car buyers, Part I by Insignia Group

Appealing to female car buyers, Part I by Insignia Group

''The reason women become so successful is we're interested in treating women right when they come in. I don't mean to sound stereotypical, but women have so much more empathy for customers.''

Kitty Van Bortel, owner of Van Bortel Subaru and Van Bortel Ford (source:…


Added by Ashley Poag on March 12, 2012 at 12:25pm — No Comments

Women – All or Nothing

four on the floor blog

Ladies' night at the local bar includes free drinks for the ladies.

What's the intention?

Where the women go, the men will follow – and the men will pay. ladies drink free

Ladies' Day at the car wash where all women receive $2 off their extreme wash.

The next day is Men's Day.

Does anyone see these efforts as "misguided"?

In a bar, the women are being used as…


Added by Todd Katcher on March 12, 2012 at 12:16pm — No Comments

Just Say No to The Next Superhero

Our colleague Stan Sher wrote a pretty good tear on the issue of searching for the Next Internet Manager to blame for sales failures.  I have to say I agree with his…


Added by Keith Shetterly on March 12, 2012 at 6:30am — 14 Comments

Google Says How Long It Takes For Updates To Places

Google Says How Long It Takes For Updates To Places/Maps Listings

 - Written by


Added by Ralph Paglia on March 11, 2012 at 11:00am — 2 Comments

Vendors Wanted!

Dealers United, the service I co-founded with Jesse Biter, is currently registering vendors to participate in future members’ only deals.

While vendor registration is not required, it is the only way to ensure your company is invited to take part in deals for products…


Added by Matt Buchanan on March 10, 2012 at 10:30am — 2 Comments

Matt & Vanessa Don't Hate Me…

But you couldn’t be more wrong about microsites!


I have had a few dealers reach out to me lately on Microsites being a bad idea and even one of the largest industry providers asking me if…


Added by Larry Bruce on March 10, 2012 at 9:30am — 23 Comments

Knowing Your Phone Process and Your Customer's Experience

The Dealer Principle, Executive Staff and Department Managers are mired in daily tasks more than ever as our industry recovers---most have downsized dramatically in reaction to the recent struggles and find the leadership team is now required to do 150% or more of the duties they once did.

Concurrently, automotive Sales and Service customers have continued down the path of "Choosing" their providers from a safe distance. The internet remains the…


Added by Chip King on March 10, 2012 at 6:23am — 2 Comments

10 Popular Car Accessories among the Customization Generation

10 Popular Car Accessories among the Customization Generation

Young people are excited about accessories and car brands are taking note. Hyundai Motor America recently announced that they…


Added by Ashley Poag on March 9, 2012 at 10:40am — No Comments

How Dealers Can Leverage YouTube to Sell Accessories

Courtesy of Insignia’s Guest Blogger: Jason Lancaster President of Spork Marketing, LLC

With the ability to reach almost half of the…


Added by Ashley Poag on March 9, 2012 at 9:00am — No Comments

What is Google+

My son Simon shared this with me on Google+.  It is a slideshow created by Gideon Rosenblatt for his blog "Alchemy of Change".  I really liked his analysis of Google's direction in relationship to Facebook and other social media.  What do you think?




Added by Tom Gorham on March 9, 2012 at 7:30am — No Comments

When A Social Strategy Creates A Powerful Search Strategy - Google+

If you are looking for ways to bring your search marketing strategy to the next level, one of the strongest opportunities will be to show your employees how to expand their social connections that Google can see.  




Added by Brian Pasch on March 8, 2012 at 8:03pm — 1 Comment

Ralph Paglia Has Social Media Kred

I learned about this new social media influence measurement tool from Mike Correra at DCH Honda of Gardena (California)...

Ralph Paglia's Kred Score:

Added by Ralph Paglia on March 8, 2012 at 5:00pm — 1 Comment

The easiest way to measure your website and digital marketing effectiveness

Hey I just figured out the easiest way to measure your digital effectiveness would you like to know? Pay attention because the solution is so simple and you don't have to spend anymore money, or learn how to use any new tools.

Ok here it is......SHUT IT ALL OFF! Yep that's right I said it pull the plug cancel all vendors, A/T, and turn off your websites. Now that i have your attention I am being extremely sarcastic however I do think many of us in this business have sat through a… Continue

Added by Matthew Smolik on March 8, 2012 at 4:07am — 3 Comments

How to Get the Most From Your Dealership YouTube Channel

Having a dealership YouTube channel is important for many reasons (as I touched on last year), but once your dealership has a channel, what do you do next?  Here are some tips and best practices to help your dealership’s YouTube channel get better search engine visibility:…


Added by Ali Amirrezvani on March 7, 2012 at 11:10am — 2 Comments

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