Professional Community for Car Dealers, Automotive Marketers and Sales Managers
When Considering Online Video Advertising, Consider This: Video View Completion Rates Are More Important for Advertising ROI Than Click-Through Rates (CTR)Continue
If you are a dealership selling wheel and tire accessories you know they are the driving force of the personalization business. Just like the fashion industry, car and truck personalization trends change fast and often. It’s the best way for a customer to get a look different…Continue
Added by Ashley Poag on April 13, 2012 at 12:48pm — No Comments
You know that feeling you get when you see the advertisement for the “new thing” that makes your “old thing” you just bought 6 months ago obsolete. That feeling in your gut that you knew what was going to happen that you no longer have the newer, the latest, the…Continue
Forget TrueCar - Look what we're doing to ourselves!
Is it real, or is it reputation busting material?
As I was surfing the web to see what my fellow dealers were doing, I noticed that some were beginning to put sale prices on new car inventory. This is what caught my eye. I have eliminated identifying features so as not to show the dealer.…
If I pay a customer to say all the right things in an online review, that breaks the law, and we know it. We know you and I cannot pay, reward or incentivize a customer to write good things about us in in a Google Review, Dealer Rater rating or Yelp! blog.
So, does that mean we shouldn't incentivize every…Continue
Chat solution provides real-time connection between auto dealers and shoppers on a pay-per-chat-lead basisContinue
Added by Aaron Hassen on April 13, 2012 at 9:55am — No Comments
My unofficial definition of attention (before I go look it up in the dictionary) is something like this: ‘any action that’s purpose is to generate a response from an intended or unintended recipient.
Now, dictionary.com’s definition- “at•ten•tion: the act or faculty of attending, especially by directing the mind to an object. “ I guess I didn’t do so badly, but I really think the second…Continue
Added by Mark Peterson on April 13, 2012 at 8:38am — No Comments
What are some of the things to avoid if you want to get more "Likes" for your dealership's Facebook Page? Here are a few that I found thanks to a Facebook link posted by Scott Monty...…Continue
Being new in this position from an automotive standpoint. I'm not too famillair with the car business. I am, however, extremely familliar with internet sales, advertsing, boosting ratings, etc.
My boss wants our SEO rankings to go up, I've care of alot of that with new SEO stuff, and I'd like our customers to go on sites, Google, Yahoo, Bing,Yelp, etc. and share thier opinion of thier experience here at our dealership, AT THIER OWN LEISURE. My boss however, who does not…Continue
We all hear about social media engagement. We've been told to share interesting links, ask people questions, and try to encourage people to talk to us and our brands. It amazes me that I see people on social media sites, particularly Facebook, do a poor job of posting content while mastering the art of running their own Facebook profile.
The difference that you'll see is that we often forget…Continue
Added by J.D. Rucker on April 12, 2012 at 4:11pm — No Comments
FOR IMMEDIATE RELEASE
For Further Information Contact:
Paul Long / 952-224-8001 Jon Miles/ 423-586-1441
Rusty Wallace Auto Group Selects re:member group to Implement Customer Loyalty Program
Added by Will Michaelson on April 12, 2012 at 1:31pm — No Comments
With the growing importance of Youtube and video not to mention SEO I wanted to share with you all how easy it is to make a video walk around. I know this sounds difficult but it really isn't. Once you have the equipment and the software set up making your video walk arounds will go fast and easy. You will need to start out with a few basics.
1) a quite place to shoot video, preferably in a studio or a back lot.
2) a "quiet" backdrop.…
Added by Mark Winters on April 12, 2012 at 1:10pm — No Comments
Added by Clarence U Romero on April 12, 2012 at 12:34pm — No Comments
Service Scheduler and Automated Customer Follow-up solutions are among the new innovative products launched in a pilot program to the VinSolutions’ Dealer Advisory Board
Overland Park, KS – April 12, 2012- VinSolutions, an industry-leading developer of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has today released two highly anticipated product integrations to their full suite of…Continue
Added by Joey Little on April 12, 2012 at 11:30am — No Comments
“I’ll be taking my talents to South Beach”….oh, sorry, wrong decision [Clevelander joke]
The way many dealerships make the decision when to bring on more salespeople and how many or replace underperforming salespeople has always baffled me. I have seen countless “formulas, statistical data, seasonal hiring decisions, you name it. We have had managers tell us they need 4 salespeople, we ask them why 4?” That’s how many desk we have open” Really, hiring due to…Continue
Added by Craig Lockerd on April 12, 2012 at 11:23am — No Comments
Added by Sean V. Bradley on April 12, 2012 at 10:50am — No Comments
Just because your store is one of the more popular brands, that doesn't mean you are guaranteed success. Having the right sign up is no promise that customers will beat down your doors. And the right ads or killer Internet presence still doesn't make profitability a sure thing. Without a key ingredient, even the best of the best will fail.…Continue
A recent study by Marin, "State of Mobile Search Advertising in the US", shows that the percent of paid-search clicks from mobile devices is growing faster than expected, and if the trend continues, is expected to account for 25% of all paid-search clicks by Google by the end of the year. This includes not only mobile phones but also tablet computers.
This is just another reason…Continue
Added by Ali Amirrezvani on April 12, 2012 at 7:00am — No Comments
Understand that, no matter your PPC or SEO or anything, NOTHING you do is going to change the size of that sales pie, nationally or even in your market. You have no control over that. However, what all of…Continue