Added by Ralph Paglia on May 1, 2010 at 9:00pm —
How To Create Press Releases
Every Car Dealer and Automotive Marketer needs to develop a Press Release and News Story content creation and distribution strategy...
Why? Because in order to have a complete automotive digital… Continue
Added by Ralph Paglia on May 1, 2010 at 5:30pm —
Added by Ralph Paglia on May 1, 2010 at 2:30pm —
Who is the authority behind the WomenCertified seal of approval?
Delia Passi, the leading women's consumer advocate, author and leading expert on the women consumer and former publisher
of Working Mother and Working Woman magazines teamed up with the Wharton School of Business to conduct a
groundbreaking gender based retail satisfaction national study. Our findings helped us define the standards that
every WomenCertified business must maintain to earn your trust and your… Continue
Added by SUSAN HAIR on May 1, 2010 at 10:00am —
Now that you have seen the benefits that can come from leasing your next vehicle, how do you decide if it's right for you? Consider these four guidelines carefully...
Do you normally keep your cars 6 years or more?
One of the benefits of leasing is that you can drive a new car every two, three, or four years. However, you'll always be making payments. To many people, this is an… Continue
Added by Richard Hamel on May 1, 2010 at 9:32am —
Are they? I think, in a way, they are. You hear about it all the time, in every forum, every dealer twenty group and in all the industry magazines. Best practice this, best practice that, this is what you should be doing if you want to sell more cars!
I say, take it with a grain of salt. Look at… Continue
Added by David Johnson on April 30, 2010 at 3:00pm —
A poorly executed live chat solution plus a non existent or weak visitor engagement plan will take potentially one of your most powerful Internet sales
tools, live chat, and turn it into a disappointing expense very
quickly. We have seen these committed time and time again so here they are:
WAITING FOR THE VISITOR TO APPROACH
Keeping in mind that proactive chat produces 500% the visitor… Continue
Added by Maria Espinoza on April 30, 2010 at 2:41pm —
Ever wonder what microsites are good for? Here’s a hint: They create “significant increases in all standard brand metrics,” according to a survey by Dynamic Logic.
For example, 7.8% of all microsite visitors leave with “message association” (i.e., they remember…
Added by David Jackson on April 30, 2010 at 1:54pm —
Your online dealer chat program is an open doorway between you and your online visitors. But, it is like every other sales tool you may have; it’s not an end all be all of products. Just because you have a dealer chat program does not mean you will instantly start selling more cars. The fact is you won’t if you don’t make it work for you. It a fine line between being proactive with your online customers and being that… Continue
Added by Dara Moore on April 30, 2010 at 12:00pm —
Are you looking for clear answers on how to increase sales for your new and used cars online? Join Brian Pasch, CEO of PCG Digital Marketing, on May 18th for a free webinar. Space is limited to 100 rooftops so please go online and register today.
If you are not sure if you can attend, please register for a future webinar since the demand for this top webinar will be strong. Car dealers are looking for ways new ways to leverage their most valuable assets: their cars.… Continue
Added by Brian Pasch on April 30, 2010 at 11:00am —
To GMs and Principals: I’m going to explain the Internet to you for dealership business, and you’ll understand it all when I'm done—because you’re smarter than the entire Internet, although you probably don’t know it because Internet-savvy people needlessly complicate it. It’s… Continue
Added by Keith Shetterly on April 30, 2010 at 9:00am —
Interested in what the new buzz about the Facebook "like" button discussion is all about? Want a simple explanation of the what, when, and where the future of Facebook will be? Want to understand its impact on the rest of the world wide web and as such its direct impact on your future?
Then read - no scratch that - STUDY this article from Mitch Joel:… Continue
Added by Ron Morrison on April 29, 2010 at 4:33pm —
Dealers may or may not have noticed but Carfax has added a new Value Added feature recently. The "Carfax History Impact" Here on your very own website you can now show the consumer how much less or more than book value the vehicle that you are selling is worth.
I can only assume that Carfax is now in the… Continue
Added by Rob Fontano on April 29, 2010 at 2:19pm —
Although not for every prospective buyer, vehicle leasing can offer certain advantages and be an very attractive alternative to a traditional purchase. You must consider a few important factors and make sure a lease would be beneficial to you.
What are the advantages?
Lower Monthly Payments
Because you only pay… Continue
Added by Richard Hamel on April 29, 2010 at 9:37am —
Dealers spend thousands of dollars
a year on designing a good website. Then they spend thousands of dollars a year to add video, chat, vAuto, SEO and SEM to their websites. They invest in branding on radio, TV and newspaper as well.
Then dealers unknowingly
make decisions to make sure consumers DO NOT GET
to their website for popular search phrases on the search… Continue
Added by Brian Pasch on April 28, 2010 at 9:00pm —
A lot of requests after my session at Digital Dealer 8. Here are 101 ideas you can start using right now to increase conversion and get away from 3rd party leads. Here is the link http://bit.ly/c6pnwM
Hope they help,
Larry Bruce… Continue
Added by Larry Bruce on April 28, 2010 at 8:00pm —
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource/networking portal -- AdAgencyOnline.Net -- announced that he will be reviewing a new CRM platform solution being introduced by Car-Research in a special airing of his blog talk radio show… Continue
Added by Philip Zelinger on April 28, 2010 at 6:19pm —
Ok, so i am new to this world of digital marketing. I keep hearing about having my own facebook page and a Fan page for my self and my dealership. Problem is, i need some examples of how to set mine up.
I keep hearing that i should not be selling anyting on those pages, but then i dont know what to do from there.
Any examples would be greatly appreciated.
Added by Fern Turpin Jr on April 28, 2010 at 2:08pm —
We presently have a department generating 130 units per month.. My concept is have a second internet department running separate from the first with separate lead providers and sales team. Has anyone tried or presently doing this?
Added by Lenny Victor on April 28, 2010 at 7:51am —
'Twins' is a 1998 comedy about unlikely twins who were the result of an experiment conducted to produce a perfect human being. Unfortunately, the brothers inherited very different traits. Julius (Arnold Schwarzenegger) grows up to be strong, loving and intelligent while Vincent (Danny DeVito) becomes a low life involved with shady businesses and loan sharks. Both children were raised separately at different locations until one day they reunite and help one another to find their long lost… Continue
Added by charles bayer on April 27, 2010 at 9:04pm —