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All ADM Member Blog Posts (11,574)


Influencer
AutoTrader.com and vAuto announce the integration of AutoTrader.com's Trade-In Marketplace (TIM)

FOR IMMEDIATE RELEASE

vAuto and AutoTrader.com’s Trade-in Marketplace™ Give Dealers More Power to Acquire Used Vehicle Inventory

OAK BROOK, IL – August 27, 2012 – AutoTrader.com and vAuto announce the integration of AutoTrader.com’s Trade-In Marketplace (TIM) into vAuto’s suite of inventory management tools. Integrating TIM with vAuto enables dealers to efficiently acquire more trade-ins and deliver a more market-transparent and customer-satisfying appraisal…

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Added by Ed Brooks on August 27, 2012 at 8:58am — No Comments


Influencer
PCG Consulting White Paper released addressing Google + Local Reviews

The team at PCG Consulting, Inc. has always been one to share relevant information regarding issues that affect dealerships. We have been writing and teaching…

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Added by Glenn Pasch on August 27, 2012 at 7:00am — 1 Comment


Influencer
5 Questions To Ask Before Hiring An SEO Company

Here at Wikimotive, we love educated customers. Thatʼs why we put together this list, laying out the top five questions a business should ask any prospective SEO companybefore hiring them. It doesnʼt cover everything, but with these…

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Added by Timothy Martell on August 27, 2012 at 7:00am — 8 Comments

Facebook Changes Are Relevant To Auto Industry Marketing Professionals

Automotive Marketers Must Follow Facebook Changes and Learn to Optimize their Pages and Content Posts…

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Added by Ralph Paglia on August 27, 2012 at 6:30am — 9 Comments

Google Reviews Story Featured on Automotive News

Automotive News has picked up the disappearing Google Reviews story: 

http://www.autonews.com/apps/pbcs.dll/article?AID=/20120827/RETAIL07/308279962/1422/presto-google-kills-your-good-reviews

Has anyone heard of any local media picking up the story yet?

Added by Aaron Wirtz on August 27, 2012 at 6:02am — 1 Comment

Social Media Marketing: Small Social Networks Engage Users More Frequently

Users of Smaller Social Sites Share, Consume More Content

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Added by Ralph Paglia on August 26, 2012 at 7:30pm — 1 Comment


Influencer
AutoCon 2012 Vendor Cash Coupon Book Delivers Big Savings

AutoCon Coupon Book Worth Over $10,000

All dealership attendees will receive their Exhibitor Cash coupon book with over $10,000 in discounts when they check-in on September 5th.  There will be over 50 companies in the Exhibit Hall and the Exhibitor Cash book will allow attendees to identify the right solutions for their dealership and lock in instant savings.

 

The coupons range from $200 - $2,500 off world class products and services.  The…

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Added by Brian Pasch on August 26, 2012 at 2:00pm — 1 Comment


Influencer
Manage your Dealerships Email Templates with Ease

Most dealerships have one or two guys/girls that get Tech, and they rely on them to get their CRM’s Email configurations setup for the rest of the Dealership.

Leveraging the VinSolutions Templates and merge fields our possibilities are endless, this tool has allowed our Dealerships to…

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Added by Chad Coates on August 24, 2012 at 1:00pm — 1 Comment


Influencer
From the Trenches – When to Break the 3-Minute Rule with Videos

 

I’ve been using videos for our dealership since 2009 when I…

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Added by Tom Gorham on August 24, 2012 at 11:00am — 14 Comments


Influencer
4 Facebook Marketing Tools Essential for Your Automotive Social Media

Since social media marketing is heavily concentrated in the automotive industry, dealerships especially should give due attention to their Facebook presence. …

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Added by Kathleen Perley on August 24, 2012 at 10:30am — No Comments


Influencer
Warm Bodies Are Not Enough

Part of our marketing is to monitor help wanted ads for sales people.  I've seen some that should be very effective, but far too many are less than acceptable.  The only way to describe them is pure laziness.  The only other possibility is that the dealer is still running the sales department on "The Warm Body Theory."  That's where dealers who are stuck in the 1980's still believe that if they keep hiring warm bodies, eventually they'll end up with some "natural" sales talent.…

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Added by John Fuhrman on August 24, 2012 at 7:33am — 1 Comment


Influencer
Top Ten Blogs for 8/20-8/24

 ActivEngage, the most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – portraits made out of beef jerky, alternate…

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Added by Ketty Colom on August 24, 2012 at 7:07am — No Comments


Influencer
Pay-Per-Click Search Results Advertising Now On Facebook!

Facebook is undeniably one of the most influential companies on the internet; they dominate the social media landscape and cause web-wide rage with even the most minor of updates. Could they do more,…

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Added by Timothy Martell on August 24, 2012 at 6:04am — No Comments


Influencer
How Do You Measure Internet Lead ROI?

AutoUSA recently conducted a survey in which we asked Internet department personnel to share some key metrics.

 

In one question, we asked:

How much…

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Added by Josh Vajda on August 23, 2012 at 3:00pm — 11 Comments


Influencer
Info for Car Dealers on Penguin Updates Straight From Google’s Matt Cutts

It seems as though Google continues to be more transparent than in the past, which is great for webmasters. At the Search Engine Strategies conference in San Francisco last week, I had the chance to take part in a Q&A with the famous Matt Cutts, head of Google’s webspam team.  One of the attendees asked Matt about the Penguin update and what it meant going forward.  I’m paraphrasing Matt here, but he said that webmasters should expect Penguin updates to continue and to be "jarring" for a…

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Added by Ali Amirrezvani on August 23, 2012 at 7:24am — No Comments


Influencer
The Business of Fake Followers

After reading many blogs about the topic of fake followers, I decided to do some investigating on the topic for myself. I found that the business of buying and selling fake Twitter followers is booming, according to a study by…

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Added by Ketty Colom on August 23, 2012 at 7:12am — 76 Comments


Influencer
Google To Tweak Panda and Penguin, Greater Focus On Quality Content

Google announced this week that they would be making further adjustments to their algorithms, specifically with the Penguin and Panda parts of it. If you’ve been reading our blog and following our advice you should have nothing to worry about because you will already be creating good content. If not you might…

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Added by Timothy Martell on August 23, 2012 at 7:02am — No Comments


Influencer
Convert Service to Sales: Now!

RedBumper is quickly becoming the tool of choice!

 

By: Hillis Emanuelson

 

What astounds me is that many dealerships fail to recognize all of the sales opportunities that are literally running right through their service bay doors, each and every day.

Some say pushing to sell another car to a consumer in the service drive could be considered annoying. That could not be further from the truth. Especially if the tools being used allow the user to…

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Added by Hillis Emanuelson on August 23, 2012 at 6:30am — No Comments


Influencer
Final Categories Announced For 2012 Automotive Website Awards

The fifth annual Automotive Website Awards, presented by PCG Consulting, will be presented September 5, 2012 after the opening ceremony for the AutoConnections Conference & Exposition (…

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Added by Brian Pasch on August 23, 2012 at 4:00am — No Comments

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