Professional Community for Car Dealers, Automotive Marketers and Sales Managers
It has already been established that the most exciting time during the sales process is the delivery. A perfect delivery can erase a debauched meet and greet, poor finance service, and the arduous negotiation over a couple of hundred dollars. After spending hours with your customer, how do you want them to remember your dealership?
Your customer will remember your dealership every month they have to make their payment. They will think of your dealership each time they pay for an…Continue
Sending out a monthly email newsletter is not only a cost-effective method for nurturing leads, but also keeps your dealership top-of-mind, builds trust and loyalty, and encourages the right buyers to engage with your sales team at the right time. According to the Marketing Sherpa 2012 Lead Generation Benchmark Report, “On average, organizations that nurture their leads experience a 45%…
Added by Aaron Hassen on June 7, 2012 at 12:34pm — No Comments
Most every GM admits to having leaks in process and procedure. They recognize that they are losing sales each day and are working hard to improve sales however the 30-day sales clock is ticking.
Leveraging a call-center and research center ensures that Dealer Principals and General Managers can know if their processes are being followed. They can leverage on-demand resources to pick-up leads, calls, or follow-up when the dealership staff drops the ball.
Added by Kurt Kubicki on June 7, 2012 at 9:55am — No Comments
Industry’s most authoritative event for innovative auto dealers expands content/format; Industry-first keynotes, 20-Group meetings and more
Today is my Dad's 80th birthday. Here is something from my personal blog at www.SouthPoet.com that I wrote for his birthday last year but still applies today. Wanted to share it here--thanks!
Added by Keith Shetterly on June 7, 2012 at 7:52am — No Comments
When we hear social media, most of us instinctively think of Facebook and Twitter – but new networks spring up all the time, and some have the potential to be just as popular. Below we’ve outlined the four most promising up-and-comers in the social media world. Keep your eye on these:
Social media marketers are constantly trying to find ways to measure their influence…Continue
Added by Stephen Jackson on June 7, 2012 at 7:28am — No Comments
I’m very happy with what I’m doing now, but earlier this year when I was pursuing work I had a chance to interview with a very large non-automotive high-tech company that wants to do business in automotive. For those of you that know me well, you know that I spent 18 years in high tech—IBM, Compaq, and…Continue
All this technology is becoming very popular around and among dealers. Sales people can pull up apps and show customers all the details about a particular car in stock. Customers can shop and research before they get to the dealership, and an Internet staff can track web visits and initiate contact with potential customers. All at the speed of light.
Thanks to the innovation of Steve Jobs and Apple, we can "i-anything" we want. But there is one important ingredient to…Continue
Added by John Fuhrman on June 6, 2012 at 7:53pm — No Comments
I have to hand it to the people at Longo's Supermarket. They know how to ensure their clients have a great experience. In a previous article I wrote called If you want to stand out from the crowd, I wrote about just the type of thing I experienced…Continue
Added by David Leger on June 6, 2012 at 7:19pm — No Comments
The Internet has infiltrated your classic Road to the Sale—did you know that? Think about it this way: Would you let your salespeople lot-drop dozens of UPs without a turn? Would you let them yell at, confuse, or manhandle your shoppers on the lot? Or, worse yet, would you let them ignore your…Continue
This is the approach I have taken when planning automotive events for car dealers. It’s about finding the…Continue
To be a successful dealer these days, there’s no getting around the fact that you have to create an excellent shopping experience for the customer. Online user reviews and increased pricing transparency mean that customers can be choosy when they are deciding from which dealership to purchase their new vehicle.
There are many ways to create a welcoming environment in your dealership, but all the best practices in the world won’t do a lick of good if your front-line employees…Continue
Added by Mike Esposito on June 6, 2012 at 12:22pm — No Comments
Schedule your priorities, Not prioritize your schedule
“Things which matter most should never be at the mercy of things which matter…Continue
Added by Sean V. Bradley on June 6, 2012 at 12:05pm — No Comments
More and more automotive brands are recognizing the value of live chat and OEMs such as Nissan and GM are suggesting that their dealerships use allocated funds towards chat. At ActivEngage, we are our own largest customer. We use the very same …
Added by Ketty Colom on June 6, 2012 at 11:24am — No Comments
I spent Memorial Day in CT and went with some friends to a beach with our families. It was a beautiful day and a lot of fun just relaxing.
What stood out for me this day was the customer service delivered by an employee at the concession stand. The young lady working behind the counter had a radiant smile and cheery disposition. The first time I…Continue
Added by Glenn Pasch on June 6, 2012 at 8:14am — No Comments
Every Coaching session can be effective if you follow certain steps to improve your chances of a Successful outcome.
There is one word that is critical in determining the outcomes. That word is "Specific." There is an old saying that goes like this. "The more specific you are the better your results" and…Continue
Added by Leonard Buchholz on June 6, 2012 at 5:59am — No Comments
I want to thank Joe Pistell for sharing this video with me regarding the Better Business Bureau that I think has significant relevance to our community discussions on reputation management.
After watching this video, it really changes my perception on the BBB. What do you have to say about this expose?
Brian Pasch, CEO
What it is:
The tournament-style competition pits companies against each other based on their social media skills. As such, it also serves as a way for area businesses to build their following on leading social media sites as a living laboratory for all businesses to see. More than 40 Kansas City-area companies are in the running! They are broken up into Small, Medium and Large categories (VinSolutions is in the MEDIUM…
Added by Joey Little on June 5, 2012 at 2:48pm — No Comments
Here’s my social media business development "moth light" attractor experiment: I have a very positive personal reputation that some of you know. I am writing about this on automotive professional/vendor social media. And I have a strong, new message that can benefit us both. Ready?
If you want…Continue
One of my favorite comedians is Bill Engvall, who does the “here’s your sign” gags. (i.e. A buddy and I went fishing. When we got to the dock I pulled out a big string of bass. Some guy on the dock asks, “Hey, y’all catch them fish?” I said, “Nope. We talked ‘em into giving up. Here’s your sign!”)
As business managers and/or owners, we all like to think we’ve got a pulse on employee morale, which is a critical component to how successful a business is. As someone who makes a…Continue
Added by Mike Gorun on June 5, 2012 at 12:54pm — No Comments