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Added by Ken Beam on February 5, 2011 at 7:57am — No Comments

Measuring Social Media Campaigns for Auto Dealers

Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators.



First, dealers should determine what their campaign sets out to…

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Added by Paul Potratz on February 4, 2011 at 8:28am — No Comments

The Social Cause - In Search Of A Higher Social Media Calling

2010 brought with it main stream social media for the auto industry, some embraced it and ran with it while others (most) knocked their head against the wall wondering what they were doing wrong. 2010 was more or less a trial, a yearlong test in the field of relationship marketing, what did you learn from it? If you're like a lot of dealers you…

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Added by David Johnson on February 4, 2011 at 7:30am — 4 Comments

Ralph Paglia Social Media Accounts and Profiles

Here are some links to a few of Ralph Paglia's Social media account profiles on the web:…
Blog Catalog
Bloggers Unite
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Added by Ralph Paglia on February 4, 2011 at 5:41am — No Comments

SiSTeR Technologies Granted a Patent for the Pictures-To-Video (Pic2Vid) Process

AdAgencyOnline.Net revealed this breaking news to their affiliated automotive advertising agencies in advance of today's press release announcing that SiSTeR Technologies was granted a patent for their Pictures-To-Video (Pic2Vid) Process during an interview that Philip Zelinger, the President of Ad Agency Online, LLC and host of AdAgencOnline.Net, conducted with Tomer Alpert from SiSTeR…

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Added by Philip Zelinger on February 3, 2011 at 4:00pm — No Comments

AdAgencyOnline.Net Reviews 2011 NADA Convention For Automotive Advertising Agencies On Auto Industry Insiders Blog Talk Radio Show

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be dedicating his Auto Industry Insiders blog talk radio show on Thursday, February 03rd, 2011 to review vendors exhibiting at the 2011 NADA Convention to discover new technologies and vendor solutions at the convention.  The Auto Industry Insiders show is recognized as a "network of…

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Added by Philip Zelinger on February 3, 2011 at 7:00am — No Comments

Social media will disappoint you, surprise you, then reward you. It's worth the trip.

Dealers are used to getting direct, immediate results from their advertising.  They run ads in the paper, on tv, on the radio, online and the calls and emails come in.  But, running an organized social media campaign takes months to roll out, and many more months (even years) to get results.  I'd say the typical arc of a social media plan at a car dealership goes like this:  GM approves a budget and implements a daily process...employees eagerly post to Twitter, Facebook, and YouTube every…

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Added by Bob Kepple on February 2, 2011 at 3:12pm — No Comments

Reynolds Announces Certified Interfaces between the ERA® DMS and 
CRM Solutions from VinSolutions

DAYTON, Ohio and OVERLAND PARK, Kansas – Feb. 2, 2011 – The Reynolds and Reynolds Company and VinSolutions today announced the availability of new certified data interfaces between the Reynolds ERA® dealership management system (DMS) and customer relationship management (CRM) software from VinSolutions. These certified interfaces are part of the Reynolds Certified Interface (RCI) Program that provides a standardized approach to handling…

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Added by Joseph Little on February 2, 2011 at 2:50pm — No Comments

Aussie dealers who switch to HD TV get more for free

According to the Department of Broadband, Communications and the Digital Economy, over 75% of Australian households have converted to digital TV.

While the initial take up was slow digital TV has accelerated recently thanks to the ongoing Freeview advertising campaign and the Federal…

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Added by charles bayer on February 2, 2011 at 2:03pm — No Comments

Digital Response: Email – Call – Social Media

http://www.dealeretraining.com

http://dealeretraining.com



I am amazed at the lack of creativity out there. I wonder if automotive professionals do not think of ideas or maybe they are being lazy. I mean we all know how that goes without saying in the business. The idea here is to figure out more effective methods of reaching prospects, internet, phone, and… Continue

Added by Stan Sher on February 2, 2011 at 11:14am — 2 Comments

From the Mouse Click to the Driver’s Seat!

Dealer floor traffic has tracked steadily downward since 1995, while Internet shopping has concurrently risen—and that drop in floor traffic and rise in Internet shopping has dramatically sharpened in both directions since 2005.  So, in the last six years, shoppers have…

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Added by Keith Shetterly on February 2, 2011 at 11:00am — No Comments

The Power of the Follow Up

http://www.dealeretraining.com

http://dealeretraining.tumblr.com

 

As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there.  Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have.  This is either lack of training, lack of…

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Added by Stan Sher on February 2, 2011 at 10:05am — No Comments

As Superbowl Spots Near, It's Time to Extend Your TV Conversation

As the Super Bowl draws near, the creativity of television campaigns are at its yearly high. In every workplace across America, Monday's water cooler talk will be dominated by the commercial spots that run during the nation's biggest event. Extending a brand's conversation past that :30 second TV spot is a big challenge that most dealerships and dealer groups struggle with when they decide to run a television campaign. Now more than ever, your dealership can utilize new media to provide an… Continue

Added by Paul Potratz on February 2, 2011 at 9:39am — No Comments

The Future of Trust Online - Let online trust be a part of your New Year's resolution...

Let online trust be a part of your New Year's resolution... and your success!

Trust... a concept you probably spend a lot of time pondering at the dealership, and you need to know that trust is becoming even more critical than ever to every link in your business chain, from brand credibility to each car you sell. It's on your prospective customers' minds…

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Added by Camille Forte on February 2, 2011 at 6:45am — No Comments

It's Simple: Build Relationships with Your Customers

 

 



If you stuck around for the final General Session at the 9th Digital Dealer…

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Added by Paul N. Long on February 1, 2011 at 8:06pm — No Comments

Smartphone Penetration by Race/Ethnicity

The results may surprise you, but based on your brand and your location you might be very interested to see who exactly is using Smartphone so you can better optimize your digital marketing.  Asians and Hispanics lead the way with Whites the laggards.  How would this data change your digital marketing strategy?

 …

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Added by Stan Bradbury on February 1, 2011 at 5:07pm — 1 Comment

Snowed In? It's the Perfect Automotive Marketing Opportunity!

This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and preparing for fewer customers to come in. But bad weather can be the perfect opportunity to send out a special offer. Your auto dealership’s marketing campaign needs to connect…

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Added by Paul Potratz on February 1, 2011 at 11:15am — No Comments

AdAgencyOnline.Net Reviews Caryote - InstaQuote For Automotive Advertising Agencies On Blog Talk Radio

AdAgenyOnline.Net, a nationally recognized  automotive advertising resource / networking portal, reviews cutting edge automotive advertising technologies and vendor solutions on their hosted blog talk radio station -- WAAOL, All Automotive Advertising News All The Time.  This week's Lunch With Phil Discussing Automotive Advertising show, moderated by Philip Zelinger, the…

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Added by Philip Zelinger on February 1, 2011 at 7:30am — No Comments

MPi Offers Sneak Previews of the Ultimate Service Selling & Customer Retention Tool for Auto Dealers; KnowYourVehicle.com, at NADA 2011

Las Vegas, NV February 1, 2011 —   Mobile Productivity, Inc., (MPi) (www.mpifix.com) the leading provider of vehicle inspection tools, processes, and consulting for auto dealer service departments, today announced that it will offer dealers a sneak preview of its latest service selling and customer retention tool, KnowYourVehicle.com, at booth # 4235N, at the 2011 NADA Convention and Expo in San Francisco, CA, February…

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Added by sara callahan on February 1, 2011 at 5:20am — No Comments

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