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Vice President of Digital at Tier10 Marketing Discusses The Evolution of Automotive Digital Marketing

Vice President of Digital at Tier10 Marketing Discusses The Evolution of Automotive Digital Marketing

Posted on March 28th, 2012 by…


Added by Ralph Paglia on March 28, 2012 at 6:00am — 3 Comments

Amazing SEO is Worthless without Strong Keyword Research

We often discuss the various techniques surrounding search marketing, content marketing, and the various Google- and Bing- related practices that help dealers drive more traffic to their sites. One of the things that simply doesn't get discussed enough is the very basis behind strong SEO: Keyword Research.

The local area for every dealership is different. There are nuances about many areas that are only known by locals, making it challenging for a vendor in Tacoma to identify keywords…


Added by J.D. Rucker on March 28, 2012 at 12:34am — 3 Comments

Wow a Real Voice. It Freaked Me Out.

I was calling the other day to set up some travel and when I dialed I got a real voice versus an IVR. The funny thing was, I checked to make sure I dialed the right number.


Now how funny is that. We are so accustomed to getting a recording (you have reached...) or a support line,…


Added by Glenn Pasch on March 27, 2012 at 5:30pm — 14 Comments

Did You Really Want 50% More Mustard?

This past week when I was grocery shopping I decided to stock up on mustard. I've been in the Corned Beef and Cabbage mode lately and I like a little mustard on the plate.  If you are ever in New Jersey, I'll cook up a killer meal for you!


When I saw this label I started laughing right in the aisle.…


Added by Brian Pasch on March 27, 2012 at 3:30pm — 2 Comments

The Race to the Top then Race to the Bottom! What a vicious cycle!

There are used vehicle stocking tools on the market today that are predominantly based on market driven analytics.  A fundamental flaw and conflict of interest, is that by using these recommendations, they are telling all their dealers in the same market to go target the same vehicles at auction.  Since at least one of these companies is owned by the largest automotive auction house in the country, it is easy to understand why they'd be advising to buy these recommended…


Added by Bruce Thompson on March 27, 2012 at 1:00pm — No Comments

You Want Hard Facts? You Got ‘Em!

Do customer loyalty programs work? A popular national chicken franchise spends more money on its loyalty program to retain customers for its $2 sandwiches than most dealerships spend to retain customers for $60,000 vehicles purchased from them. Does this make any sense?


Yet I hear all the time from dealers who are unsure about the benefits of customer loyalty programs and want to see hard facts about the ROI.


Well, now they can. In our newly released, free…


Added by Mike Gorun on March 27, 2012 at 10:15am — No Comments

Successful measuring for measuring success

Many clients of mine challenge the ROI of a paid search campaign. In managing over 50 search campaigns personally, I have become an expert in tracking, measuring, and reporting on the value delivered by a paid search campaign. I would like to start a movement so that web platforms can help my clients understand the value they are receiving by investing in relevant website traffic from Google search and display advertising.

Some might find this hard to believe, but there are…


Added by Devin Jones on March 27, 2012 at 9:30am — No Comments

Common Social Media Mistakes Auto Dealers Should Avoid

While not every dealership is actively involved with social media, it's a form of connecting with potential customers that doesn't seem to be going away.  If your dealership is participating in social media sites (Facebook, Twitter, etc), try to avoid making these common mistakes.



Added by Ali Amirrezvani on March 27, 2012 at 8:49am — 2 Comments

Kendall Billman | Speaker at Digital Dealer 12 | What More is your Website Hiding | Orlando 2012

What More is your Website Hiding?

Technology exists today that reveals valuable market advantages and solves the issue of lost leads with traffic to an automotive dealership’s website. Start proving marketing ROI and take back control of your own data with proven best practices from the top OEM franchises in the country.

Learn what happens behind the scenes of a dealership website. Knowing what and how your consumers search will give you powerful insight to…


Added by Joey Little on March 27, 2012 at 8:45am — No Comments

The road to Digital Dealing- Great Article!

BDC Manager's have expressed a trend that Rob discusses in this article. A great read!

Added by Steve Davern on March 27, 2012 at 7:30am — No Comments

Say My Name, Google: Using AuthorRank for SEO

I’m going to take my chances and make a bold statement: People trust other people more than machines. We would all prefer to talk to the operator than go through a long, drawn out answering machine, and I certainly wouldn’t want a robot surgeon operating on my brain. These same principles apply in online marketing and SEO. As evidence, I’m basing my assumption on a few key criteria:


  1. The massive growth of social sharing over the past decade
  2. Google and Bing…

Added by Stephen Murphy on March 27, 2012 at 6:30am — 2 Comments

Mike Christian, General Manager and Jay Brownrigg, General Sales Manager from Toyota Marin

Toyota Marin’s Numbers Tell an Impressive Story:

  • Toyota Marin is among the top dealers nationwide in Internet new and used car sales, with 1,710 Internet sales units in 2010 and close to that number for 2011.
  • The dealership ranks 10th in the region for new car sales. That’s up from…

Added by Joey Little on March 26, 2012 at 2:42pm — No Comments

GM’s Electric Car: Stuck in Neutral?

General Motors can’t seem to get the Chevy Volt off of dealership lots – the American automaker has recently suspended production of its…


Added by Stephen Jackson on March 26, 2012 at 2:38pm — No Comments

Dealerslink® Q1-2012 Update for the Pacific Northwest

Please welcome our newest dealer members to the Northwest Marketplace:




Added by Devon Peterson on March 26, 2012 at 1:30pm — No Comments

My Recommendation

My Recommendation

describe the image Courtesy of Insignia guest blogger Delia Passi, CEO of WomenCertified Inc., home to the Women’s Choice Award.To learn more about how you can get women to recommend your dealership, email Delia at…


Added by Ashley Poag on March 26, 2012 at 11:55am — No Comments

Could SEO Expert JD Rucker's Advice Have Unexpected Consequences?

My good friend and fellow SEO practitioner JD Rucker recently posted an example of how a dealer can leverage their content to attract social signals or votes for higher Google organic ranking.  


Since JD has a strong social media clout and followers, when he shares content on social syndication platforms like "", it generates significant traffic.  In the screen capture below, an example of a…


Added by Brian Pasch on March 26, 2012 at 11:30am — 5 Comments

Auto/Mate Announces DMS Central; A Dealership Management System Resource Blog for Auto Dealers

CLIFTON PARK, N.Y. – March 26, 2012 – Auto/Mate Dealership Systems ( today announced the launch of a new blog site called DMS Central, ( a dealership management system resource for auto dealers.  The blog site will offer content targeted towards dealership personnel who are current users of Auto/Mate’s DMS, and for those who are considering switching DMS…


Added by Holly Forsberg on March 26, 2012 at 9:31am — No Comments

Build Customer Loyalty by Hiring the Right People

Building customer loyalty comes down to one thing: Delighting customers. As I discussed in my last blog, we begin to delight customers by The Golden Rule: treat others the way you want to be treated.

At the re:member group, we know that a systematic approach to building customer loyalty works. Our Dealership programs yield an increase of service revenue by as much as 39 percent among Members and have increased sales by 7.5 percent. But I’ll be the first to admit that our Loyalty…


Added by Paul N. Long on March 26, 2012 at 8:57am — No Comments

Three Must-Have Gadgets For The Automotive Professional

Three Must-Have Gadgets For The Automotive Professional


I am always on the lookout for technology that will enable my clients to be more efficient and effective in selling to and servicing their customers. I am excited to share with you three of my current favorites, which will seriously enhance the way you and your dealership engage, intrigue,…


Added by Sean V. Bradley on March 26, 2012 at 7:52am — No Comments

SEO doesn't have to be Like a Box of Chocolates

Over the weekend I had an excellent conversation with a dealer who was weighing whether to invest more heavily in PPC advertising or to take the plunge into the world of SEO. She knew the stats and was well-aware that most clicks come from organic search (even noting that she, herself, could not…


Added by J.D. Rucker on March 25, 2012 at 9:00pm — 3 Comments

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