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All ADM Member Blog Posts (9,449)

Ways to bring new people into your dealership

You have been looking for ways to bring new people into your dealership, and you are considering having a mobile application designed for you that owners of the iPhone, iPad, and Android devices can use to get in touch with you. You know that in order to succeed you need to jump into the technology wave. However, you are not completely sold on the idea of investing in a mobile app. Here are a few reasons why you should.… Continue

Added by Dmitriy Goroshin on June 3, 2011 at 1:09pm — No Comments

Forget ROI, What Is Your ROE?

Word-of-mouth is gold and social media is the vessel we use to promote it, but how exactly is it accomplished? As businesses we are always looking for ways to lower the cost of acquiring new customers. It's simple economics, the lower the acquisition cost the more sales (and money) we make...simple right? Not exactly, as with most things it's…

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Added by David Johnson on June 3, 2011 at 7:28am — No Comments

Twitter Use Jumps

Twitter Use Jumps from Nov. 2010

As of May 2011, 13% of online US adults use the status update service Twitter, up 62.5% from 8% who did so in November 2010, according to data from the Pew…

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Added by Ralph Paglia on June 2, 2011 at 6:01pm — No Comments

CRM Outage Right Before a Weekend--What Do YOU Think?

Anyone is welcome to answer, but I'd prefer if CRM vendors did not hop on this thread; I'm sure you've all had issues like this.

 

As to this outage, then, it was scheduled 3am-noon on Friday for maintenance . . . well, I'd think maybe Tuesday night to Wednesday morning is the right time to schedule that.  Keeps…

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Added by Keith Shetterly on June 2, 2011 at 2:00pm — 3 Comments

ADP Dealer Service's Cobalt Releases Dealer Command Center

Dealers Guide Design of a Next Generation Integrated Digital Marketing Management and Analytics Tool Suite

 

HOFFMAN ESTATES, IL--(Marketwire - Jun 2, 2011) - Cobalt, a business unit of ADP Dealer Services (NASDAQ: ADP), today announced the immediate availability of its Dealer Command Center for all Cobalt customers. Dealer Command Center provides…

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Added by CDK Global on June 2, 2011 at 10:16am — No Comments

The PCG Pit Stop Conference Format

 

I'm looking forward to meeting ADM members across the country as they participate in great educational events hosted by PCG Digital Marketing. The conferences are designed to minimize the time out of the dealership and maximize the educational benefits.  Local events reduce costs and travel time which can add up quickly if you want to send multiple employees to great…

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Added by Brian Pasch on June 2, 2011 at 7:30am — 11 Comments

Google Adwords YouTube Channel

Learn more about Google AdWords with Google's new YouTube channel

 

Hello from Google,…

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Added by Ralph Paglia on June 1, 2011 at 11:00pm — No Comments

Do You Know Your Facebook EdgeRank Score?

For the last couple of weeks, we’ve been putting on a series entitled ‘Everything Facebook’ (http://bit.ly/jYEk6U) which has covered topics ranging from remedial Facebook know-how to more advanced tips and tricks. There are several topics that are so critical that we wanted to make extra mention of it, your EdgeRank score being one of them.

 

Do you know the difference between Top News and…

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Added by Rob Hagen on June 1, 2011 at 4:01pm — No Comments

SHIPCARSNOW CONDUCTS ANNUAL DEALER SURVEY AND GIVES DEALERS A CHANCE TO WIN AN iPAD2

ShipCarsNow is asking dealers to participate in their annual dealer survey. [Click Here to go to the Survey.] Survey participants can enter a drawing to win a new 32GB iPad2.

 

As part of ongoing market research, ShipCarsNow annually surveys independent and franchised auto dealers to get their feedback about online trading of used cars and related auto transport services. While a…

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Added by Patti Swanson on June 1, 2011 at 2:35pm — No Comments

Social Media Buzzkill: The Ballad of Joe and Bob



Does this conversation sound familiar?

 

Bob: “Hey Joe, it’s GREAT to talk to you. How are you on this OUTSTANDING day? How is the weather where you are, old…

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Added by CDK Global on June 1, 2011 at 1:23pm — 1 Comment

Lizelle Landino Joins Team at PCG Digital Marketing

PCG Digital Marketing today announced that Lizelle Landino has joined their digital marketing agency as a Dealer Advocate.

Lizelle is an active member of the automotive industry where she has held numerous roles in management, operations, and sales.  Lizelle is a  regular contributor to the ADM…

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Added by Brian Pasch on June 1, 2011 at 12:30pm — 6 Comments

Digital Dealer Webinar with Ralph Paglia is TOMORROW!

Don't miss the next Digital Dealer Webinar featuring an encore of another of our most popular sessions from the 10th Digital Dealer Conference & Exposition!

ADM's own Ralph Paglia, VP Digital at Tier 10 Marketing, will be sharing his session "Integrated Social Media for Car Dealers" tomorrow 6/2 at 11:30am EST. Register HERE!

Check out the promo video for the 10th Digital…

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Added by Arnold Tijerina on June 1, 2011 at 7:00am — 3 Comments

Remember when you were a child?

Let me start by telling a quick story;…

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Added by Lizelle Landino on May 31, 2011 at 9:10pm — 2 Comments

HookLogic Appoints David Metter as President, Automotive

Metter to Lead HookLogic's Fast-Growing Automotive Business Unit

 

Ann Arbor, MI—June 1, 2011—HookLogic announced today that David Metter has been appointed president, automotive with responsibility for a burgeoning business unit focused on solutions for automotive industry…

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Added by Ralph Paglia on May 31, 2011 at 8:40pm — No Comments

Top 10 Low Cost Press Release Publishing Websites

Car dealers looking to expand their content publishing strategies to offsite web properties should consider free and low-cost press release publishing websites.



As content syndication becomes for important to a dealer's digital marketing strategy, dealers will need to locate great places to publish content.



One of those resources for content syndication are free and low cost press… Continue

Added by Brian Pasch on May 31, 2011 at 7:00pm — 2 Comments

Mobile Apps Design

As a growing business, you now realize that jumping on the technology wave is critical to your business’s success. You also see the importance of having an iPhone and Android application developed. You’ve put your boat into the water and floated around a little, and you see that there are some other companies out there with mobile apps but you notice that they are unattractive and unappealing. Why would they put out such mediocre apps? It is because they simply do not know any better and the… Continue

Added by Dmitriy Goroshin on May 31, 2011 at 2:30pm — No Comments

Remember, it’s all about “Location, Location, Location”

Foursquare.  Yelp.  Facebook Places.  Gowalla.  Loopt.  Brightkite.  Some of these you may have heard of…while you may accuse me of making some of them up on the spot.  The truth is that they are geolocation applications (often synonymous with geosocial) that are increasing in popularity and should become a part of your automotive marketing mix to drive traffic to your dealership.

Geo…

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Added by Stacy Mueller on May 31, 2011 at 9:27am — No Comments

Three small tweaks could improve your form submissions 50%.

There's a lot of intricate psychology involved in contact form submissions.  Your customer has to reach a fairly significant level of trust and interest before she enters her email/phone number and hits submit. If you check out the analytics on your form submission pages, you'll see lots and lots of impressions, but relatively few "submits." 

 

Here's a few ideas that will greatly improve your chances of receiving that all-important contact…

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Added by Bob Kepple on May 30, 2011 at 3:50pm — No Comments

Twitter to Hit $150 Million in Ad Revenues in 2011

With the Purchase of TweetDeck now Officially Announced, eMarketer Projects that Twitter will Generate $150 Million in Ad Revenues This Year



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Added by Ralph Paglia on May 30, 2011 at 12:00pm — 2 Comments

Online Display Advertising Engagement Tactics

How to Drive Marketing Results with In-Banner Engagement



Download the PDF From EyeWonder Interactive Advertising

 

Click-through rates (CTRs) are not the only way to evaluate the success of an online ad. What advertisers have increasingly…

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Added by Ralph Paglia on May 30, 2011 at 11:20am — No Comments

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