Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Late last year, a 2.5 million dollar lawsuit was won against Lithia Motors Inc. for sending unwanted text messages to customers without giving them the option to opt out of the text messages. According to AutoNews.com, Lithia was hit with a class-action lawsuit for broadcasting to 57,800 consumer cell phones text messages that failed to adequately allow the recipients to opt out of…Continue
I am preparing a presentation to our General Managers about our BDC operations and it got me thinking about how BDC's have changed in recent years. When I started in the car business in 1998, the BDC generally consisted of a couple of reps who were usually the poorest…Continue
“You will not find a lower price on any models except OUR lot!!!” Really? Are consumers that naïve to believe that? And you just spent $2,500 to produce this commercial and another $10,000 a month to run the spot over the course of 30 days. Don’t even mention the fact that circumstances…Continue
One of the greatest benefits of the Boot Camp Experience is that the conference attracts industry leaders to share their strategies in an intimate setting.…Continue
Consumer Recall of Brands, Car Buyer Actions Diverge in Response to Super Bowl Automotive Advertising…
Added by Ralph Paglia on May 5, 2012 at 8:00am — No Comments
I can’t tell you how many bad press releases I’ve read in the 30 years I’ve been doing PR. From typos to issuing marketing collateral as a release, it never ceases to amaze me how many companies don’t get what it takes to issue a solid release. Writing a press release worth reading is really very simple. …Continue
Added by Ralph Paglia on May 4, 2012 at 2:00pm — No Comments
3 WAYS TO CREATE A WINNING DEALERSHIP
Added by Ralph Paglia on May 4, 2012 at 10:00am — No Comments
After reading Brian Pasch's insightful blog post about dealers egos and how they can be hobbling their own successes (see here), I got to thinking about this subject in greater detail.
I've already replied to that post that our industry is really coming up short on success because of the limitations imposed by some styles of leadership. But there may also be a…Continue
EDITOR'S NOTE: Thank you to Matt Murray from Dealer.com for drawing my attention to this article with his tweet on the subject...…Continue
Added by Ralph Paglia on May 4, 2012 at 9:04am — No Comments
Written by Robert M. Caruso
One of the most frequent things I speak or consult on is…Continue
Google recently released an eBook (or playbook, as they call it): "The Mobile Playbook: The Busy Executive's Guide to Winning with Mobile". For any dealership interested in mobile websites, mobile paid search, and how to expand your brand with mobile technology, this guide is extremely concise and helpful, answering the "5 crucial mobile questions that every business executive should be asking today".
Their playbook is…Continue
Sean V. Bradley "On Top of The World" - Automotive Sales is an AMAZING Career... If you make it…Continue
Added by Sean V. Bradley on May 3, 2012 at 5:45pm — No Comments
Fire Your Internet Sales Manager
I know I am going to get a lot of heat on this article, but it has to be said. I have worked with thousands of dealerships over the years and there have been numerous reasons given for mediocrity, and even failure. In the beginning of…Continue
Added by Sean V. Bradley on May 3, 2012 at 4:56pm — No Comments
“When our research tracked 20,000 new hires, 46% of them failed within 18 months. But even more surprising than the failure rate, was that when new hires failed, 89% of the time it was for attitudinal reasons and only 11% of the time for a lack of skill. The attitudinal deficits that doomed these failed hires included a lack of coachability, low levels of emotional intelligence, motivation and temperament.” Mark Murphy, Hiring for Attitude, Forbes
In the car business , it’s all…Continue
Added by Leonard Buchholz on May 3, 2012 at 7:37am — No Comments
Do you know your customers? – Do you know what a multi-channel funnel is?
A muti-channel funnel allows you to stop spraying and praying. It allows you to track and see how customers are interacting with ads and where the conversions are taking place.
Added by Paul Potratz on May 3, 2012 at 6:05am — No Comments
We just did another email campaign with GeoMailers. I promised I'd blog again if it was a success. We did a Month End Campaign targeting Honda owners and sold 14 cars!!!
I've said it before, GeoMailers' Targeted Email Marketing Services is the best email marketing company I've ever used!
Check them out at www.geomailers.com
With prices of late model used vehicles at a near all-time high, according to this latest article by Automotive News, one of the greatest…Continue
Dealerships with the most effective loyalty programs drive results in five key areas: marketing responsiveness, sales-to-service conversion, service visitation, retail member spend and member repurchase intent.
This is the third blog in a five-part series where I explain how loyalty programs improve each of these metrics. Last week I touched on…Continue
Added by Mike Gorun on May 2, 2012 at 11:52am — No Comments