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Email Versus Social Media


Added by Ralph Paglia on October 21, 2010 at 8:30am — No Comments

10 Tips for "Getting on HER Radar"

2010 Every month is the month to make CONTACT!!

In many cases, women do not make purchases on the spot – at least not in the literal sense. Studies show that women tend to have 13 points of contact with a brand before making a purchase. Even “impulse” buys are often influenced by several previous encounters that influence her decision to buy.

Want to speed up the process and start making more contacts with prospects? Fall is a great time to reconnect. Here are 10 ways to get on her… Continue

Added by SUSAN HAIR on October 20, 2010 at 2:00pm — No Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078~Communication

Developing the skill and know-how to attract and retain female customers has never been more critical to success—annually, women consumers spend $3.7 trillion, women business owners spend $1.5 trillion, and women make or influence over 94 percent of all purchases. You need her business to succeed. If you don’t get it, someone else will.

Yet to many sales professionals, understanding women customers is a daily challenge: the way women interpret behavior, hear unexpected meanings, take… Continue

Added by SUSAN HAIR on October 20, 2010 at 2:00pm — No Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078~Communication

October, 2010

This is the month to Enhance your Online Presence!

Facebook, Twitter and LinkedIn may be all the rage in online marketing right now, but they aren’t the only places you should be building your online presence. In fact, we have a hunch that many of you haven’t taken care of the very basics of your online identity quite yet.

Here are 5 ways to enhance your online presence TODAY.

Issue a press release:

Doing something big or newsworthy?… Continue

Added by SUSAN HAIR on October 20, 2010 at 2:00pm — No Comments


Northwood Univ. mandates WomenCertified for graduation

.Northwood University, which offers the leading curriculum in Automotive Retail Management has made the WomenCertified program a requirement for all participants in its automotive marketing program. The full text of the Northwood press release can be found here.

We are thrilled that Northwood made our program central to their curriculum. It was through the unanimous concensus of the students that sampled WomenCertified(R) in… Continue

Added by SUSAN HAIR on October 20, 2010 at 2:00pm — No Comments

Times Are A-Changing: Trends in Marketing Hit Digital Highway

Dealerships have begun incorporating current trends such as social media and digital marketing in their traditional marketing plans. By doing so, car dealerships are on the road to building bigger -- more robust -- marketing plans to drive retention.…


Added by Stacy Mueller on October 20, 2010 at 1:45pm — No Comments

How To Use Social Media Backup and Storage Applications

How to…


Added by Ralph Paglia on October 20, 2010 at 1:00pm — No Comments

Getting started with social networks

For most of you, this post is way too late but I have talked to many people who are still just getting into the social networks and trying to figure it all out. So if your behind the eight ball, let me give you some starter tips.

FIrst off, you need to understand what social marketing is because I would argue that it is really not a marketing platform as many will suggest. Dave Evans wrote a book on "Social Media Marketing - An hour…


Added by Travis Hall on October 20, 2010 at 9:06am — No Comments

Mobile to Become a $1 Billion Business in the U.S. Next Year

NEW YORK ( -- Mobile is red hot this year, but it still won't be a billion-dollar ad business in the U.S. until 2011, according to new eMarketer…


Added by Ron Harber on October 19, 2010 at 2:50pm — No Comments

SEO - Go with our website host or with another company? What are the positive and negatives?

So it seems like forever and a day that I have been on here. Sorry everyone! Lots of stuff going on with changes in management positions here. Great news is now I am specifically on ECommerce - so look out because I will be nagging everyone on here for support.

So as my title states - who has opinions on SEO - should we go with our website host or with another company?

Added by Amanda Champion on October 19, 2010 at 11:30am — 13 Comments

Dealership Reputation Management with DealerRater and PrestoReviews

Dealership Reputation Management

with DealerRater and PrestoReviews…


Added by Ralph Paglia on October 19, 2010 at 4:30am — 3 Comments

I Need More Leads!

In my travels helping dealerships with their internet sales efforts, I hear this question a lot.

“How can I get more leads?”

While it is helpful to get more leads to sell more cars, it usually means the budget has to increase in order for more leads to come in to your store. And, yes, there are more leads to be had out there, but before we go signing up for another lead provider and spend more money, let’s take a look at what you have already.

Read more at… Continue

Added by Doug Blankenship on October 18, 2010 at 7:06pm — No Comments

3rd party lead providers vs. Your own business website

These are questions that have been coming into my head every month I am looking at the amount of lead conversions I am seeing from cars.coom, autotrader, and other big lead providers. Their prices keep going up year after year, and their results keep going down. These guys make up at least a third of our total advertising budget each month!

There are a lot of negatives to these third party providers that we have to think about, as well the positives they bring up every time…

Added by Clark Collins on October 18, 2010 at 5:30pm — 1 Comment

Google Places Setup and Management Improvements; More Transparency and Control Over Location

Google Places Now Providing More…


Added by Ralph Paglia on October 18, 2010 at 4:30pm — No Comments

DealerRater your new ally

This is a post I wrote for my blog . The audience is mostly Canadian and a majority are unaware of sites like DealerRater.

Just last month my girlfriend and I made a last minute decision to drive to Manhattan for the weekend. Without months to plan the trip we needed to book…


Added by Ryan Thompson on October 18, 2010 at 8:30am — 1 Comment

1000+ people at the Digital Dealer Conference - and still looking for answers. Can you help?

Hundreds of attendees and digital Pros during the Digital Dealer conference and me; still haven’t found what I am looking for.

Time and Health did not allow me this time to attend to the 9th Digital Dealer Conference in Las Vegas, and as I could see out of Twitter streams and raw YouTube footages – people had fun, great times and a lot of information. Comments like “The best Digital Dealer Conference ever”…”Thanks so much for…


Added by VJ on October 18, 2010 at 5:30am — 9 Comments

DrivingSales Executive Summit Agenda

DrivingSales Executive Summit…


Added by Ralph Paglia on October 16, 2010 at 12:30pm — No Comments

The End of Business As Usual?


Added by Ralph Paglia on October 16, 2010 at 4:00am — No Comments

"It's All Good": The Return of Spi-Fi

I remember sitting in my office at Robberson Ford two years ago. It was a beautiful day not unlike today, clear but cold. I was having a terrible conversation with a gentleman who had submitted an inquiry on a pre-owned vehicle. He’d been a mortgage broker for the previous 25 years, and, like so many of the real estate affiliated customers I’d been talking to then, he’d fallen on hard times. His story was pretty sad. Big fat house in Bend, OR,…

Added by Shannon Page on October 14, 2010 at 4:45pm — 1 Comment

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