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All ADM Member Blog Posts (11,867)


Influencer
Another Example Of Lease Flexibility Benefiting Car Makers

BMW Lets Drivers Out Of Leases

 

Another Example Of Lease Flexibility Benefiting Car Makers

 

BMW announced recently a program effective through the end of October that enables its lease customers to skip certain payments in an effort to boost sales of its new or certified used cars. BMW hopes to entice lease drivers by relaxing the strict policies of a lease contract.

 

Swapalease.com believes this latest…

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Added by John Sternal on October 17, 2012 at 1:06pm — No Comments


Influencer
This Week's Edition of Autoline with John McElroy

Autoline Discusses State Of The Used Car Market

 

Check out this week's edition of Autoline with John McElroy, where the current state of the used-car market is discussed. Guests included Steve Finlay of Ward's Auto, Ron MacEachern of The Suburban Collection and Ricky Beggs, Managing Editor of Black Book. Important topics discussed included the impact older-model trade-ins are having on franchise dealers, and their ability to…

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Added by John Sternal on October 17, 2012 at 12:55pm — No Comments


Dealer
Any Dealers out there want to take their website to a totally different level? You need to contact me.

  To Dealers in the New Jersey, New York, Pennsylvania or Connecticut;

Specifically; Honda, Kia, Hyundai, Toyota, Nissan, BMW, GMC Dealers.

If you would like to take your website to a totally different level unlike that of any website vendor advertising on ADM?? If so, you need to contact me directly at kenabeam@aol.com & I will put you in touch with a company…

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Added by Ken Beam on October 17, 2012 at 11:50am — 2 Comments


Influencer
What’s Your Dealership’s Average Front-End Gross Per Vehicle?

This is the third in a series of blogs I’ve been writing on metrics: in my last blog we discussed the average percentage of sales in dealerships that can be attributed to Internet leads. This week, I’d like to talk about average front-end gross per vehicle.

 

In a recent survey we conducted, we asked dealerships representing all types of makes…

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Added by Josh Vajda on October 17, 2012 at 10:41am — 1 Comment


Influencer
What About The 98% of Your Web Visitors Who Don't Fill Out A Contact Form?

It kinda seems like the car business has turned into the "leads" business.



automotive-remarketing-chart Dealers now spend more money on digital advertising than on any other advertising medium.



If you're not buying leads directly from the factory and the giant lead providers, then you're trying to bring in more traffic to your website in the hope visitors will call, click, message, chat or do almost anything to raise their hand and say "look at me, I'm a potential buyer" - a…

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Added by Terry Lancaster on October 17, 2012 at 8:55am — 2 Comments


Influencer
Overview On Google's New Disavow Tool

We all want to manage our online presence, especially when it comes to search engine optimization. Unfortunately, due to the very nature of backlinks, it’s often out of our control. Until…

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Added by Timothy Martell on October 17, 2012 at 7:00am — No Comments


Influencer
Ultimate Social Media eBook

The days of limited engagement with your customers are over. According to Facebook, there are 3.2 billion likes and comments a day on their Website. How, as dealerships, do you manage social media? Do you update your blog once a month or do you post on Facebook once a day? There is no golden rule, but there are easy guidelines to follow.

ActivEngage knows that social media is an ever changing medium to communicate with your dealership’s customers and we know that it can be a pretty…

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Added by Ketty Colom on October 17, 2012 at 6:00am — 4 Comments


Influencer
Nissan Used Car and Truck Dealer in Murfreesboro



Residents of middle Tennessee who know what they want should know where to find it. If you’re looking for a reliable, quality car at an affordable price from people you can trust, then Murfreesboro Nissan dealers is where you ought to head. Their convenient location offers Nissan used cars and Nissan used…

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Added by Tom Ross on October 17, 2012 at 5:00am — No Comments


Influencer
Interaction OFF of Your Facebook Page is as Important as what Happens on it

Social media is about conversations. It's not a broadcasting platform like traditional advertising, search marketing, or other forms of internet marketing. Conversations on social media happen all over the place and are pertinent to your dealership's local area. YOU should be involved in as many of these…

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Added by J.D. Rucker on October 16, 2012 at 6:00pm — 2 Comments


Vendor
Why Car Battery Safety Matters

http://youtu.be/1S7kMfYpewk

All car batteries contain sulfuric acid and produce hydrogen and oxygen gases. If the hydrogen gas comes into contact with an ignition source, the battery can explode, sending pieces of the battery and acid flying. There are several safety precautions technicians should routinely follow when handling car batteries. This three minute video…

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Added by Patric Timmermans on October 16, 2012 at 1:30pm — No Comments

Hey, I’m Not Getting What I Deserve, or Am I?

Do we truly get that which we focus on the most? Is “The Secret” true or a bunch of hocus pocus? What meaning does any of this have in our personal and business lives?

From Wikipedia; The Secret…

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Added by Craig Lockerd on October 16, 2012 at 12:30pm — 4 Comments

MSA Advertising Signs Representation Deal With UniStar Marketing

FOR IMMEDIATE RELEASE

Miami, Florida – October 16, 2012 – MSA Advertising (formerly Ad Productions) today announced that it has signed a marketing representation agreement with UniStar Marketing of Dallas.

 

In making the announcement, Martin Schleifer, President of MSA said “we have been looking for an opportunity to further expand our services to more dealers across the USA and as a result have selected UniStar Marketing of Dallas as our marketing partner to accomplish…

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Added by Chris Humphries on October 16, 2012 at 12:00pm — No Comments


Vendor
Do You Have a Safety Coordinator? (Safety Culture Tip #2)

We've all seen the slogan: "safety is everybody's business." No argument there. A positive safety culture requires teamwork. But there's a funny thing about teams: if no one's in charge of the action items, everyone assumes that it's "someone else's business" to take care of them. And nothing actually gets done.



Every effective safety program has a safety coordinator. In some cases, the coordinator is a GM or high-level executive. If that approach works for your dealership, stick…

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Added by Patric Timmermans on October 16, 2012 at 11:00am — No Comments


Influencer
Prominent Automotive Media Sponsor 2012 DrivingSales Executive Summit

Media sponsors include Auto Dealer Monthly, Automotive Digest, Dealer Marketing Magazine, Dealer Refresh, J.D. Power and Associates, and WardsAuto

 

Salt Lake City, Utah – October 16, 2012DrivingSales today announced that six leading auto industry media organizations are official sponsors of the 2012 DrivingSales…

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Added by Crystal Hartwell on October 16, 2012 at 9:32am — No Comments


Influencer
Why Intangible Rewards Can Sometimes Be More Valuable Than Dollars

What do you think would excite your customer more? A 15% discount on a tire rotation or being notified that they have been elevated to VIP status in your loyalty rewards program?

You may be surprised that just as many customers respond positively to intangible rewards, such…

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Added by Mike Gorun on October 16, 2012 at 8:30am — 5 Comments


Influencer
Sands Auto Group Reduces Dealership Management System Expense 75% by Switching to Auto/Mate

ALBANY, N.Y. – October 16th, 2012 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Pennsylvania-based Sands Auto Group has reduced its dealership management system (DMS) expense by 75%, since switching from its legacy DMS to Auto/Mate. Terry Sands, owner of the Sands Auto Group, also credits Auto/Mate’s flexible, simple reporting tools with helping him see trends and stay competitive when he reviews the…

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Added by Holly Forsberg on October 16, 2012 at 8:06am — No Comments


Influencer
The Most Abused Statistic in Automotive Internet Marketing

There are a ton of numbers in the various analytics programs out there. Many are worthless. Others are even misleading. The concept of analytics is to help us to analyze the performance of our websites. Unfortunately, they often do little in the way of analysis and more in the way of promotion.

It's for this…

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Added by J.D. Rucker on October 15, 2012 at 5:30pm — 12 Comments

Google Product Listing Ads Outperform Search Engine PPC Advertising

Google Product Listing Ads (PLA) Deliver 25% Higher Return On Spend Than Search Engine Ads (SEA)

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Added by Ralph Paglia on October 15, 2012 at 4:00pm — 4 Comments


Influencer
Convert Gift Grabbers To Car Buyers!

Many companies that offer automotive direct mail/digital marketing have never been in the automotive business.

 

It has not always been like that and at times, is unfortunate. So today, call it a…

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Added by Todd Vowell on October 15, 2012 at 3:00pm — 2 Comments

Your Live Chat Service's Most Important Metric

30 seconds might seem like a very small amount of time to you – but how long is it, really? Try closing your eyes and counting to 30.

One…

Two…

Three…

In the time it took you to perform this exercise, Google added $30,000 to its revenues, 500 iPhones were sold, and beams of light …

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Added by Stephen Jackson on October 15, 2012 at 8:40am — No Comments

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