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All ADM Member Blog Posts (12,757)

9 Million Reasons Why VDP Views Are The Metric That Matters

Shaun Kehrberg by Shaun Kehrberg, Product Marketing Manager, Digital Advertising…

VDP Views Decrease Inventory Time On Lot


Added by CDK Global on March 9, 2013 at 8:30am — 11 Comments

Four Engaging Content Types for Your Dealer Website

Pohanka Acura Content

For the most part, most dealers understand the importance of having content on their websites. They know that search engines love unique content and if they have any hope of ranking well for keywords other than their own name, they need content to help expand their reach.

Things have been changing a bit for the last…


Added by J.D. Rucker on March 9, 2013 at 6:00am — 4 Comments

The Dangers Of Framing Your Inventory - Lost Sales


Framing Your Inventory Original Video

Dealers framing their inventory and the dangers that represents for VDP page views.

The practise of ‘framing’ your inventory pages seems to continue till this day in 2013 using a technology created and used many moons ago. It’s very old school, it’s bad for business and to put it bluntly, it’s just being…


Added by Kevin McKillop on March 8, 2013 at 12:00pm — No Comments

Interdependence — A Better Way, A Higher Way - AutoSuccess Magazine Article March 2013

Interdependence — A Better Way, A Higher Way

As children, most of us have heard that we should grow up and learn to become independent. This message was drilled into our minds by our parents, teachers and extended family members alike. What they didn’t know, and…


Added by Sean V. Bradley on March 8, 2013 at 11:53am — No Comments

5 Digital Steps to Generate Massive ROI from Direct Mail

Automotive Mailer
Automotive Service Mailer from 1928

As you can see from the image, direct mail hasn’t changed much in the past 90 years (except for the prices!).  Why should it?  It works to get good looking information in front of a lot of…


Added by Brad Hampton on March 8, 2013 at 7:14am — 9 Comments

Take Advantage of Email in Facebook Advertising


Here's a quick post for you (I know many of my recent posts have been pretty long).

If you have an email database of your customers and prospects and you are using Facebook advertising to promote your page or posts, there's absolutely no reason why you shouldn't be advertising directly to your database. While I don't recommend jumping in…


Added by J.D. Rucker on March 8, 2013 at 6:00am — No Comments

America's #1 Suzuki Dealership to Become Subaru of Wichita

Suzuki of Wichita to Become Subaru of Wichita (from Scott Pitman, Operating Partner, Suzuki of Wichita)

March 7th, 2013 | ***FOR IMMEDIATE RELEASE***

From Scott Pitman, Operating Partner and Chief Evangelist – Suzuki of Wichita (and now Subaru of Wichita).  

The Suzuki of Wichita family is…


Added by Ralph Paglia on March 7, 2013 at 4:27pm — 2 Comments

Black Book data shows rise in used truck values

Autoweek reported today that Black Book data for February shows only four of the 14 styles of trucks dropped in value when compared with February 2012, with all other used trucks showing an increase during the same time frame.

According to the…


Added by Big Tom LaPointe on March 7, 2013 at 4:00pm — No Comments

Email, Social Media, Blogging and Case Studies Are Most Important To Business Marketing

If B-2-B Marketers Identify Email and Social media as their Most Important Digital Tools, then what does that say about Email and Social Media as a Customer Retention and Relationship Management Tool for Automotive Consumers?…


Added by Ralph Paglia on March 7, 2013 at 10:30am — 1 Comment

Car Dealers, Fire All Your Salespeople Today!

Can the argument be made that today’s car dealership would increase earnings if they fired all salespeople and implemented a new process from scratch?

Let’s start with creating a BDC. We would hire women between 35-50, pay them $20 an hour to set appointments. Most of these women would be moms with kids in school so getting to the dealership by 8:00am would be no problem.

After the BDC confirms…


Added by Todd Vowell on March 7, 2013 at 8:23am — 32 Comments

The Most Important Indicators That Help Your Dealership Get Found In Local Search

Proactively building reviews is a huge part of local search and with Internet Sales…


Added by Jerry Hart on March 7, 2013 at 8:00am — 1 Comment

VIDEO: Supercars @ Geneva - sign of improving economy?

For the past several years, the land of hope and incredible prosperity where supercar development takes place has been a wasteland. All of a sudden, six incredible performance beasts storm onto the scene, most notably halo offerings from Italian sportscar giants, Ferrari and Lamborghini. The Italians showcased the laFerrari…


Added by Big Tom LaPointe on March 7, 2013 at 8:00am — No Comments

Sherry Hale Of Dealix Speaking At The Internet Sales 20 Group - "3rd Party Lead Source Providers"

The first Internet Sales 20 Group in Chicago was a HUGE Success!

One of the MOST exciting workshops was conducted by Sherry Hale of Dealix.

Sherry did an awesome job explaining in detail, EXACTLY how a dealer goes and sets up a POWERFUL3rd party provider strategy.…


Added by Sean V. Bradley on March 7, 2013 at 7:30am — No Comments

Here's an Infographic Unintentionally Designed to Sell Fuel Efficient Vehicles

Prius vs Hummer

Most infographics are designed to convey a message in a visually stunning fashion that allows the viewer to digest large amounts of information through the fastest method of transfer available: visually.…


Added by J.D. Rucker on March 7, 2013 at 6:00am — 3 Comments

Make the Most of Your Automotive CMS by Adding Content Regularly

There was a promise made when the automotive industry started embracing online marketing ahead of traditional advertising, when dealerships started hiring internet managers with marketing experience or making them pure marketing managers altogether. This was the promise of the last two years and many vendors have done their…


Added by Richard Valenta on March 7, 2013 at 4:30am — No Comments

Losing Great Employees Is Your Own Fault

Are you blinded by efficiency?

Look at your team. Let me describe one of your members and see if you can spot them.


They are not the most vocal of the group. They are on time, they…


Added by Glenn Pasch on March 6, 2013 at 6:00pm — 11 Comments

Can Car Dealers Use Twitter Promoted Tweets To Drive Traffic and Calls?

 Twitter Says Promoted Tweets Are Working for Businesses, Including Car Dealerships...…


Added by Ralph Paglia on March 6, 2013 at 1:30pm — 2 Comments

SYNC – Stay connected

The first thing I think of when hearing the words “in sync” is the 1990s group, ‘N Sync.  The group got its name when Justin Timberlake’s mom said how “in sync” the boys were.  The name is also a play on the last letter of the first name of each member of the group.

Just as ‘N Sync…


Added by Lisa Paolino on March 6, 2013 at 1:30pm — No Comments

Can process prevent this?

The DealerRater handle on Twitter was alerted to a blog post by Randy Gage yesterday afternoon:

You can tell by the tweet that this post didn't share a favorable view of dealerships, dealership employees or dealership procedures. You can read the post in its entirety…


Added by Ryan Leslie on March 6, 2013 at 11:30am — 4 Comments

From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

The Big Deal About Big Data

Written by: Russell Grant

From speakers at NADA workshops to…


Added by Garry House on March 6, 2013 at 11:00am — No Comments

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