Automotive Digital Marketing

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All ADM Member Blog Posts (12,214)


Influencer
Will Communities Boost Google+?

Google has been trying to push Google+ since its inception, but they’ve had a hard time gaining any ground on the vast majority of businesses that do their marketing using Facebook. Last week, they added a new feature that they hope will…

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Added by Timothy Martell on December 17, 2012 at 6:57am — 1 Comment


Influencer
The Forgotten Customer

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Added by Patrick Kelly on December 17, 2012 at 5:00am — No Comments


Influencer
Finding the Treasure Troves of Content for Facebook (and Google+)

Sistine Chapel

Let's face it. Facebook (and Google+) love pictures. It ranks at the top of the news feed food chain above text posts, videos, and links. It's the primary reason that many people visit Facebook in the first place. They want to see pictures of little Timmy sliding into third base, the places that their friends and…

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Added by J.D. Rucker on December 17, 2012 at 1:30am — No Comments

10 Effective Ways to use Video in PR

Press Release Tips for 2013 Digital Strategies

The overrated SEO gimmicks used up to this point are over. After the latest Google’s updates, the need to understand and develop news-worthy, attractive and relevant content is a big part of what is needed to gain the search engine’s respect and attention.

2013 marks the beginning for brands and industries to shape up…

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Added by Joe Schwartz on December 16, 2012 at 4:00pm — No Comments


Influencer
From the Trenches – Your People Work For You (and themselves)

I've been on the Internet side of this business for 14 years.  The first portion of that time was spent trying to get buy-in from top management.  The last portion has been spent getting buy-in from the sales…

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Added by Tom Gorham on December 16, 2012 at 3:00pm — 10 Comments

4 Reasons Why You Need Video Marketing [Infographic]

Video Marketing is the key to taking your online presence to the next level of both engagement and sales. 

Imagine if you could take your best salesman and pay him nothing to sell for you all day long. Imagine if you could get your customers to refer you every day without bugging them for referrals. Imagine if you could get other people send new customers to your business all the time. Video can do all this…

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Added by Joe Schwartz on December 16, 2012 at 11:00am — 4 Comments

10 Starting Points for Video SEO Keyword Optimization

Optimizing your video for search is a crucial step in online video production if you want to capitalize from video’s powerful SEO potential. Nor can you just rely on your dealer website alone to ensure traffic is directed to your video. Video search engine optimization (SEO) creates additional paths to reach your video…

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Added by Joe Schwartz on December 16, 2012 at 10:30am — 2 Comments

Video Marketing - The Wave of Future [Infographic]

Here is another infographic that reminds us of why we need a great video marketing strategy.

Video Marketing - The Wave of Future
Check out our data visualization blog.…
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Added by Joe Schwartz on December 16, 2012 at 8:19am — No Comments

Supplier Sourcebook Directory to be Released by Dealer Marketing Magazine in March 2013

Dealer Marketing Magazine Announces Auto Dealer Sourcebook and Vendor Directory to be released in March 2013.  Suppliers offering products or services to auto dealers can request listing in the Sourcebook and on the website.

 

Seattle, WA -…

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Added by Ralph Paglia on December 16, 2012 at 4:30am — No Comments


Influencer
Dealers on Social Media should Never Ask for Anything without a Reason

I had thought the days were behind us. Call it a hope, but I believed that the majority of businesses who were active on social media had pushed beyond the plague that once filled our feeds - the worthless post. I was wrong.

It was…

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Added by J.D. Rucker on December 16, 2012 at 1:00am — 10 Comments

How to Use Videos to Boost Sales, Relationships, and Your Reputation

Videos can be used in a lot of ways.

They can serve as sales presentations.

Videos can also simply be informative and help you build online popularity. There are many ways to use videos to your advantage. Ideas include:

  • New model demonstration videos
  • New employee introductions
  • Instructional  / how-to videos
  • Showroom tours, intros to your sales /…
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Added by Joe Schwartz on December 15, 2012 at 10:00am — No Comments


Influencer
Killing Birds: How to Get SEO Value from Engaging Content

There is a very distinguishable difference between SEO content and content that brings SEO value.

The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and…

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Added by J.D. Rucker on December 15, 2012 at 12:30am — 1 Comment

Service To Sales, The Untapped Cash Cow

What if I told you that you should be selling 3-5% of the service customers that are coming through your service drive each day?

Would you think I’m crazy? Well, I am not, but I can show you…

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Added by Bill Hamlin on December 14, 2012 at 10:30am — No Comments


Influencer
Google Review Policy Clarified and Documented

Google published an update on their review policy, here is a summary of the update's content...

 

Policy criteria for removing reviews

We want people to get ratings, reviews, and recommendations that are…

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Added by Brian Pasch on December 14, 2012 at 8:30am — 13 Comments


Influencer
From the NCM Institute Blog: It's Time to Raise the Bar for Automotive Internet Closing Ratios

In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). As of last week, AIM has conducted four “Bridging the Internet Sales Gap” training workshops under NCMi sponsorship. After personally auditing two of these sessions and receiving client-dealer feedback from all of the…

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Added by Garry House on December 14, 2012 at 8:00am — 2 Comments


Influencer
Top Ten Blogs and News for the Week 12/10-12/14/12

The most trusted name in live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring…

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Added by Ketty Colom on December 14, 2012 at 7:30am — No Comments


Influencer
3 Tips For Social Newbs

There’s a problem I have been seeing a lot lately among businesses who are late to adopting social media. They are excited, just raring to go (which is admirable) but they have no perspective on what they’re getting themselves into.

They look up every possible social network and just start…

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Added by Timothy Martell on December 14, 2012 at 6:30am — 9 Comments


Influencer
SoLoMo - Boom or Bust in 2013?

It was one of the most used made-up words of 2012 (and in many cases, one of the most annoying). Just about every marketer in and out of the automotive industry used some variation of "SoLoMo" (Social/Local/Mobile) in a blog post, video, presentation, or declaration of things to come. The underlying concept - that many people and the sites…

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Added by J.D. Rucker on December 14, 2012 at 4:00am — 2 Comments

The Evolution of Facebook in 2013

Shown below are a fascinating "Q & A" excerpts from a conversation between Laurie Halter, Charisma Communications owner, and Brent Albrecht, SOCIALDEALER Marketing Director. During their meeting, Laurie and Brent discuss the development and evolution of Facebook into…

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Added by Laurie Halter on December 13, 2012 at 12:00pm — 2 Comments


Influencer
Optimizing Your Dealership's FAQ

Take a look at your FAQ page. How does it look? Is it pretty bare? When was the last time you updated it?  Do you even have a FAQ page? The FAQ page is more important than you think. Since the dawn of the Internet, customers have been going to the FAQ page to see if their question has an answer.

A savvy …

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Added by Ketty Colom on December 13, 2012 at 8:44am — No Comments

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