Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I opened up the latest Automotive News over breakfast today and noticed a teaser for an article inside.
"Warning: Ratings Count for Shoppers". Of course after teaching Reputation management and customer service workshops for the last 2 years in the automotive industry I am always drawn to this type of article.
Well before I get to what the article said, I…Continue
Just in case you missed the recent announcement, from the Google Adwords console, car dealers can now target Mobile Apps as part of their paid display advertising campaigns.
Google's purchase of AdMob in 2009 gave them access to AdMob's network of over 300,000 mobile apps. The app categories that can be targeted are part of Google's Play and Apple's App…Continue
Added by Brian Pasch on June 19, 2012 at 6:00pm — No Comments
The Dealer Synergy and Bradley family would like to extend our condolences to the family of Karry Moore.
He was a true friend, a great person to work with, and will be forever known in the auto industry.
Karry touched the hearts of anyone who had the pleasure of knowing him. He will forever be missed and forever be remembered.
R.I.P. To our great friend Karry.…Continue
Added by Danielle Davis on June 19, 2012 at 2:21pm — No Comments
Added by Ralph Paglia on June 19, 2012 at 2:08pm — No Comments
Added by Paul Potratz on June 19, 2012 at 1:46pm — No Comments
Who doesn’t love free stuff? If your dealership has a loyalty program that allows customers to accrue rewards points, one of the best ways to encourage people to sign up is the promise of free stuff and/or valuable discounts down the road. Customers who purchase a vehicle or come into your service department are ideal prospects for a loyalty program, but what about the customers who haven’t visited your shop lately? What about friends of your customers?
Social Media is a great…Continue
Added by Mike Gorun on June 19, 2012 at 11:57am — No Comments
It is a simple matter of life. People enjoy being around other people who are having fun! Positive experiences are contagious.
This past Father’s Day weekend, I had the pleasure of watching my 10 year old son play in the Texas State 10U baseball tournament. It was hot, the teams were tough, and we were at the baseball fields from 8 AM until 11 PM Saturday and Sunday. The weekend was enjoyable and will be a Father’s Day I will always remember. Some might think that it is because…Continue
Added by James Schaefer on June 19, 2012 at 10:41am — No Comments
KPA Local Engage is a social media service dedicated to bringing a dealer’s unique brand to their local community.
Lafayette, CO (June 19, 2012) — KPA announced today the launch of KPA Local Engage, the first social media service in the automotive industry to include collaboration with a social media expert, localized promotions, and social media management software in one service. Auto dealers…Continue
January 1979 I sold my first car at a small dealership in North Jersey. Since then, a lot has happened. I've personally trained over 15,000 sales professionals, written 10 books, spoken literally around the world, and now work with top dealers to fill their sales needs. I have seen and participated in three "worst ever" downturns in our industry. Each has taught me lessons on how to deal with the struggles and what to improve on as business gets better. There was one lesson that…Continue
Added by John Fuhrman on June 19, 2012 at 8:28am — No Comments
Your dealership needs a positive presence everywhere consumers gather. Social, tv, print, radio, mobile...using every medium short of graffiti on the subway to get your message out makes your brand stronger.Continue
Added by Jim Fitzpatrick on June 19, 2012 at 8:03am — No Comments
That's right! There are 3 Personal Components you need to have to Succeed in the Car Biz!
ATTITUDE, SKILL SET and KNOWLEDGE!
A strong Attitude will get you through the day…Continue
Added by Leonard Buchholz on June 19, 2012 at 8:02am — No Comments
Recently launched SureSale Certified wins major gains for participating used car dealers: an additional 23% or $2,300 gross per vehicle on average
Venice, CA – June 19, 2012
– SureSale Certified, the certified pre-owned marketing program that is changing the way used vehicles are sold, is reaping significant returns for dealers who participate in the program.…
Added by Crystal Hartwell on June 19, 2012 at 6:56am — No Comments
Sales leads come in many different forms, yet few sales reps adjust their sales follow-up process to sync with the latest intelligence available about those leads. If not careful, they could be turning qualified sales leads into "not interested" responses or even worse, …Continue
Added by Ketty Colom on June 19, 2012 at 6:00am — No Comments
We understand that Marketing Directors have many choices where to invest their time out of the dealership. We have made AutoCon 2012 the ideal choice for Marketing Directors for these reasons:
Added by Ralph Paglia on June 19, 2012 at 4:00am — No Comments
Registration is open for the 13th Digital Dealer Conference and Exposition: To register visit: www.digitaldealerconference.com
Digital Dealer is back for its 13th edition October 23 – 25 at the Mirage Hotel and Casino in fabulous Las Vegas, NV. With all of the talk about events lately, we’re glad to see that the industry still agrees education and networking opportunities…Continue
Added by Jim Apistolas on June 19, 2012 at 3:29am — No Comments
It’s easy to become distracted by information junk food at work – especially when your work is the Internet. Last Friday I found myself passing the time at ActivEngage by watching an endless Youtube stream of “Call Me Maybe” mashups. My eyes glazed over as I counted down the minutes until I was free for the weekend. Suddenly I felt my…Continue
Interactive session provides deep dive into social/digital strategies that help dealers sell cars; Early-bird registration now open!
SALT LAKE CITY, UT – June 18, 2012 –Facebook and Google will present at the fourth annual DrivingSales Executive Summit (DSES), the most authoritative digital marketing event for innovative dealers.…Continue
Added by Crystal Hartwell on June 18, 2012 at 5:44am — No Comments
Since I met Karry years ago I've always enjoyed his humor and competitiveness. Very short time ago Kerry called me and we had a nice conversation and he asked me to come visit him. During the conversation he talked about how he was going to give this a fight and how proud he was of his company and the people who work with him and were covering for him while he got healthy.
I hope everyone who knew Karry will take a day and live it in his name. The industry has lost a good…Continue
The oak tree, mighty and majestic towers above you, a behemoth reaching towards the stars. Unflinching and unyielding, it's hard to imagine something stronger as it stands stoic and unwavering in it's destiny of growth. In 2004, living in Pensacola Florida, Hurricane Ivan became the 5th most costliest storm ever to hit the United States, its vengeance played out on the…Continue
Added by David Johnson on June 17, 2012 at 7:20pm — No Comments