Today 90% of automotive…
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
"It's a numbers game" "swing for the fences" these quotes and many others have been sung by most sales managers including myself over the years and for the most part it was true. If you've been in this business for 15 years or less aside from the past 4 years have been very…Continue
Ford is one of the only ones that has already changed their's. It's not great - they picked an image that made reading the text a challenge - but at least they…Continue
Added by Jody DeVere on September 20, 2012 at 7:15am — No Comments
On the TODAY show earlier this week Twitter SEO, Dick Costolo made a live appearance to announce updates to the Twitter experience. The changes will affect the look and feel of profiles both on Twitter.com and on their mobile apps for iPad, iPhone, and Android. Twitter users will now have the option of a…Continue
Added by Timothy Martell on September 20, 2012 at 6:30am — No Comments
An alarming trend has arisen on the Internet side of automotive sales and it is called "Email Template Theft" (ETT for short). This may be happening to your Internet sales team right now or your team could even be the guilty party. Have you ever received an…Continue
The web, online and mobile has afforded businesses the real opportunity to launch new products in an unconventional manner. Small businesses can introduce products and compete for quality sales consultants by contract before in-house staffing.
As a small business owner ready to launch our first advertising service for other businesses I have decided to make a national launch and require independent sales contractors, not an employee, to add our product to your portfolio of…Continue
Today 90% of our media consumption occurs in front of a screen. As automotive consumers balance their time between smartphones, tablets, PCs and Televisions, they are learning to use these devices together to achieve their goals when it comes to buying cars and accessing vehicle related services.
Today 90% of automotive…
What coach would take his team onto the field without have watched game films of their competitor?…Continue
Today Apple released their new iOS6 to current iPhone users, history has shown me that EVERY time there is a new iOS update for the iPhone it kicks off bluetooth users of Ford SYNC.
I understand it's pretty much inevitable because these are usually big software updates and the Ford SYNC system is (1) built from Microsoft and (2) would need to be updated every day if we wanted SYNC to be up-to-date…Continue
Google's latest ThinkAuto research shared by Joanne Nichols, Automotive Head of Industry, shows just how nimble automotive digital marketing strategies must be to connect with today's…Continue
Google just rolled out a new feature in their AdWords service: the shared budget. Basically, it’s exactly what you would think it is. It lets you create a single daily budget that is then shared by multiple campaigns in your AdWords account. The idea being that this will make it easier for businesses to…Continue
Big Data is hard to think about for some, and it can seem nebulous. So, what is Big Data? It is the new business advantage!
It’s not Internet 2.5 or Internet 3.0, it is Internet10! And it's going to change everything. How? These are some of the coming…
Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.
As a follow up to my recent blog on Internet Lead ROI, I would like to discuss another important metric for dealerships to track: the percentage of a store’s sales that can be attributed to Internet leads. Just like Internet lead ROI is not a simple formula that everyone can agree on, the percentage of sales that can be attributed to the Internet is not easy to…Continue
Added by Josh Vajda on September 18, 2012 at 10:35am — No Comments
Just about every business receives a complaint at some point or another. Whether it’s by phone, e-mail or via social media, when a customer is unhappy or feels they have been taken advantage of, they want to be heard. Most customer service people are…Continue
Decades ago, an unprecedented idea emerged in the automotive industry—Buy Here Pay Here (BHPH)—in an attempt to offset the savings and loan crisis.…
Added by Constance Shook on September 18, 2012 at 8:30am — No Comments
I thought that this was a great article from Dealer.com so I just had to share. Enjoy!!
Social Media & The Dealership
The Dealer.com Thought Leadership Series provides dealers with timely, helpful strategies…Continue
Added by Meaghan Walker on September 18, 2012 at 7:00am — No Comments
I don't know about you but I'm a sucker for classic westerns. Even though about 10 minutes into the movie, you can pretty much figure it out, I always enjoy the "old west" from Hollywood's perspective. It was a simpler time. Or was it?
Back then, at least in the movies, there was always a point when the good guys were surrounded. It always looked like there was no way out. Or, as the cliche goes, "It looks like the end of the line." Yet, seemingly out of nowhere a…Continue