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All ADM Member Blog Posts (9,127)

Be a Keywords King (Or Queen:)

How to Optimize your Dealer Website in Five Minutes a Day

John Goad is the SEO Quality and Process Manager for ADP Digital Marketing

We won’t mince words: If you’re a dealer still dragging your feet about keyword optimization, it’s time to jump in…


Added by Cobalt on March 8, 2011 at 9:41am — No Comments

Never before has there been a better time for technology.

The keys to the kingdom lie in the palms of those who have the latest and greatest that technology has to offer.  This holds true for the automotive industry.

What does innovative technology have in common?  It makes life easier.  Pick up your Smartphone and you can browse the web, obtain turn-by-turn directions via GPS and send a picture of your newborn to the grandparents across country.

Automotive technology should be able to perform the same number of functions as today's… Continue

Added by Joseph Little on March 8, 2011 at 9:36am — No Comments

Population Evolution

This is an excellent use of 'info-graphics' by Dr. Hans Rosling.

Depicts evolution of past 200 years of world population and wealth.




Jae Chang

Added by Jae Chang on March 8, 2011 at 7:31am — 2 Comments

Writing Effective Content for Your Dealership's Website

Ever get that sinking feeling that your auto dealership's website looks just like every other dealership's site? You're not alone--just look at every other dealership using some generic provider for their site. A website refresh is going to take a substantial amount of time and development, but if you can edit the text content, there are some things you can do now to help your website rank higher in search and keep your visitors on the pages.

Here are four simple tips for writing…


Added by Paul Potratz on March 8, 2011 at 7:30am — No Comments

Microsite Marketing Strategy for Car Dealers

For Today's Dealership, One Website Is Simply Not Enough To Remain Competitive!…


Added by Ralph Paglia on March 8, 2011 at 6:00am — 1 Comment

What the New Facebook Message Platform means to Business

Here is some info on the New Facebook Message Platform:


Good relevant info.



Jae Chang

Added by Jae Chang on March 7, 2011 at 8:01am — No Comments

Auto Dealer Electronic Uplist The Next Up® Reaches Milestone of 100 Installations; Growth based on Results and Word of Mouth


Auto Dealer Electronic Uplist The Next Up® Reaches Milestone of 100 Installations;

Growth based on Results and Word of Mouth


Anaheim, CA, March 7, 2011The Next Up®,  an electronic uplist designed to manage the sales activity of automobile dealership…


Added by sara callahan on March 7, 2011 at 5:24am — No Comments

Coming Soon! “Internetinator 3.0: Rise of The Machi—er, I Mean Personal Branding”

There’s a new sales strategy coming on the horizon:  Personal branding of salespeople.  Not branding of a dealership, but of a salesperson, on the Internet and beyond.

First, let’s reflect what dealerships have long worried over, and tried hard to control:  their salespeople’s interaction with customers. …


Added by Keith Shetterly on March 6, 2011 at 3:30pm — 15 Comments

CRM: Why a Good Internet Lead Manager (ILM) is Essential to Making the Most Sales!

When reviewing a Customer Relationship Manager (CRM) for your dealership, the operation of the Internet Lead Manager (ILM) as part of your CRM software is essential to achieving your best Internet sales--regardless of whether you operate a BDC, an Internet Department, or cover your Internet leads with an…


Added by Keith Shetterly on March 6, 2011 at 11:30am — 2 Comments

Direct Marketing 101 - Step by Step Approach

Direct Marketing 101

Know a direct mail campaign is the answer to your marketing woes, but stumped about where to start? We’ll help you learn the basics of an effective marketing strategy.…


Added by Ralph Paglia on March 6, 2011 at 1:30am — No Comments

Humor Can Be Your Best Targeted Marketing Strategy

Illustration of crying tomato sitting on bus bench next to an onion

Humor Can Be Your Best Targeted Marketing Strategy


If the saying holds true that the shortest distance between two people is laughter, then it’s likely that the marketer who fearlessly goes for the jocular stands a better chance of disarming today’s increasingly knowledgeable and sophisticated consumers.

Case in point:…


Added by Ralph Paglia on March 5, 2011 at 4:03pm — 2 Comments

Calling All Fiat Dealers in USA

If you have been awarded a Fiat franchise, I would like to offer a free dealership profile page on  This website has strong search visibility nationwide.

The website has an optimized page for every state in the…


Added by Brian Pasch on March 5, 2011 at 3:00pm — 3 Comments

New Prospecting Methods Help Pinpoint Ideal Automotive Consumers

Multiple people sitting and standing in a subway car

New Prospecting Methods Help Pinpoint Ideal Automotive Consumers


After recent years of diminished luster among some automotive marketers, sales and service customer prospecting appears to be striking gold once more.


Buoyed by a host of new statistical models and tools that facilitate the search for new car buyers…


Added by Ralph Paglia on March 5, 2011 at 2:32pm — 2 Comments


This is a true story told to me in 1996 BC (Before Computers) by my friend sales trainer extraordinaire Diana Ball Cooksey. (

Diana was a busy working professional and single parent with little time for projects outside her day-to-day work and home responsibilities.  But she needed to buy some health insurance.  So she left voice messages after hours (this is the days before PCs, remember) with three agencies,…


Added by Trace Ordiway on March 5, 2011 at 12:25pm — No Comments

The Truth About the Sales Results of (any) Advertising!

For dealerships, how do you determine the true sales results of any advertising?

This is a real story about resolving that last question--it involves direct mail, but follow along because it applies to all dealer advertising:  The GSM at a dealer in a five-location dealer group in another state…


Added by Keith Shetterly on March 5, 2011 at 11:30am — No Comments

My Sessions at Brian Pasch's Bootcamp!

I don't want to shamelessly self-promote myself (I'm only on page 4 of this brochure), but check out my great session--as well as all the other great sessions!--and CRM panel at Brian Pasch's upcoming April Bootcamp (  It would be great it you attend!  The bootcamp is just before Digital Dealer 10 in Orlando (but NOT associated in any way with…

Added by Keith Shetterly on March 4, 2011 at 6:00pm — 2 Comments

7 Surefire Signs Your New Facebook Friend is a Fake,,,It happened on MySpace, it's only expected.

I copied a great article written by Nick O'Neill....


We know that you are popular. But what if the most recent friend request you got isn’t actually from someone real? This is definitely a legitimate problem, but fortunately it’s nowhere near as big as what MySpace was like, where just about every friend request you got was fake — or at least that was…


Added by Jae Chang on March 4, 2011 at 5:29pm — No Comments

Don't Let The JC Penny Scandal Deter You Automotive SEO Investments

It's amazing how many people have called to ask about the JC Penny and SEO scandal. Let me assure you that anyone who has taken my Automotive SEO classes or attended my workshops, the strategies that these unnamed SEO companies implemented is NOT anything I would have recommended.

I made a video to help car dealers understand that good…


Added by Brian Pasch on March 4, 2011 at 5:12pm — No Comments

Automotive Advertising Agencies Learn The Art Of The Deal In Vendor Negotiations On AdAgencyOnline.Net Blog Talk Radio

Automotive advertising agencies gather online at AdAgencyOnline.Net to listen and learn from automotive advertising insiders who host a blog talk radio station -- WAAOL, All Automotive Advertising News All The Time.  These automotive advertising experts will be discussing The Art Of The Deal In Vendor Negotiations on Monday, March 07th. 2011 at 12:00 Noon EST.  The show will focus on best practices for automotive advertising vendors who are actively negotiating software consolidations in the…


Added by Philip Zelinger on March 4, 2011 at 8:38am — No Comments

The Case Of The $30 Million Rims

Originally published March 02, 2011 at Dealer Magazine


Last week, a California Court of Appeals judge determined that a dealer violated several California state laws and ruled in favor of the plaintiff in a class-action lawsuit that will have huge ramifications for dealers within the state. The ruling…


Added by Arnold Tijerina on March 4, 2011 at 5:42am — No Comments

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