Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I wrote this blog post (CLICK THIS LINK) almost 2 years ago on ADM, "We need to Re-Position and Re-Name The Internet Department," on AutomotiveDigitalMarketing.com, but the subject matter is more relevant than ever. An "Internet Sales department" will, sadly, no longer be sufficient for car dealerships going forward. That day is coming sooner rather than later.…Continue
Added by Adam Ross on March 12, 2012 at 5:00pm — No Comments
Added by Ralph Paglia on March 12, 2012 at 3:00pm — No Comments
Have you been following the story online this past weekend about the generous tip left by Peyton Manning at the Raleigh, NC, restaurant Angus Barn the previous weekend, and the server who posted the receipt online?
Here's a recap:
And, as you can imagine,…Continue
Added by Joshua Michael Friedman on March 12, 2012 at 1:00pm — No Comments
Kitty Van Bortel, owner of Van Bortel Subaru and Van Bortel Ford (source:…Continue
Added by Ashley Poag on March 12, 2012 at 12:25pm — No Comments
Ladies' Day at the car wash where all women receive $2 off their extreme wash.
The next day is Men's Day.
Does anyone see these efforts as "misguided"?
In a bar, the women are being used as…Continue
Added by Todd Katcher on March 12, 2012 at 12:16pm — No Comments
Our colleague Stan Sher wrote a pretty good tear on the issue of searching for the Next Internet Manager to blame for sales failures. I have to say I agree with his…Continue
Added by Ralph Paglia on March 10, 2012 at 10:00pm — No Comments
While vendor registration is not required, it is the only way to ensure your company is invited to take part in deals for products…Continue
I have had a few dealers reach out to me lately on Microsites being a bad idea and even one of the largest industry providers asking me if…Continue
The Dealer Principle, Executive Staff and Department Managers are mired in daily tasks more than ever as our industry recovers---most have downsized dramatically in reaction to the recent struggles and find the leadership team is now required to do 150% or more of the duties they once did.
Concurrently, automotive Sales and Service customers have continued down the path of "Choosing" their providers from a safe distance. The internet remains the…
Young people are excited about accessories and car brands are taking note. Hyundai Motor America recently announced that they…Continue
Added by Ashley Poag on March 9, 2012 at 10:40am — No Comments
With the ability to reach almost half of the…Continue
Added by Ashley Poag on March 9, 2012 at 9:00am — No Comments
My son Simon shared this with me on Google+. It is a slideshow created by Gideon Rosenblatt for his blog "Alchemy of Change". I really liked his analysis of Google's direction in relationship to Facebook and other social media. What do you think?
Added by Tom Gorham on March 9, 2012 at 7:30am — No Comments
If you are looking for ways to bring your search marketing strategy to the next level, one of the strongest opportunities will be to show your employees how to expand their social connections that Google can see.
I learned about this new social media influence measurement tool from Mike Correra at DCH Honda of Gardena (California)...
Ralph Paglia's Kred Score:
Kind of cool huh?????
Added by Jody DeVere on March 7, 2012 at 1:44pm — No Comments
Having a dealership YouTube channel is important for many reasons (as I touched on last year), but once your dealership has a channel, what do you do next? Here are some tips and best practices to help your dealership’s YouTube channel get better search engine visibility:…