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All ADM Member Blog Posts (8,963)

Brand Loyalty

Standing the Test of Time

 

Seth Godin, called “America’s Greatest Marketer” by American Way Magazine, recently wrote on his blog about loyalty, not specific to any one type of industry but brand loyalty in general. He stressed in his article that loyalty isn’t about customers choosing a brand because it was the cheapest at the…

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Added by Amanda Meuwissen on February 8, 2011 at 6:35am — No Comments

Chrysler Goes Bold in Order to Inspire

Chrysler's Super Bowl ad was bold. It aligned luxury with Detroit and the edge of Eminem. It was daring, inspiring, fresh and needed. It was beautifully filmed and edited, boasted impressive copy writing, and it was delivered at the perfect time for Chrysler, Detroit, and the country. And often timing is more important than anything, much to all of our fabulous creative friends’ dismay. But in this case, great creative aligned with perfect timing. Let’s only hope it results in sales. Only…

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Added by Patti Swanson on February 7, 2011 at 6:54pm — No Comments

Google Gets Into Automotive Lead Generation

Google met with top automotive dealers and manufacturers at the 2011 NADA Convention in San Francisco this week to introduce their new lead generation model for search, which one insider called "Dealer Preference". This is a new strategy for their popular Google Adwords software.



The new paid automotive…

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Added by Brian Pasch on February 7, 2011 at 3:30pm — 13 Comments

Engage Mobile Users with Your Dealership's TV Ads

Automotive Marketing to Mobile Users While watching your dealership's TV ads, people with smartphones are probably using their phones and more than likely are online. In fact, according to a recent article by Engadget, a study by Nielsen and Yahoo! found that 86% of mobile internet users are browsing on their phones while watching TV, whether using mobile apps, browsing the internet, accessing social networks like Facebook or Twitter, or…

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Added by Paul Potratz on February 7, 2011 at 11:16am — No Comments

Chrysler Ad- Love, Like or Did they miss the point?

I just wrote an article on the Super Bowl Chrysler ad.

To me is was probably the single most effective ad to come out of Detroit. Didn't feel like two minutes to me and I watched it 4 times.



http://www.genconnect.com/career/super-bowl-ads-commercial-detroit-...



What did you think?



Grant Cardone

Added by Grant Cardone on February 7, 2011 at 9:56am — 2 Comments

Potratz Welcomes Jordan Wolfe as Senior Graphic Designer

Potratz, a full service automotive advertising agency is pleased to welcome Jordan Wolfe to its team as Senior Graphic Designer to help take auto dealer clients to a new level. With over 12 years in advertising, Jordan prides himself on the unique path where his career has taken him.

He has worked in the sign industry, trade show…

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Added by Paul Potratz on February 7, 2011 at 8:35am — No Comments

2011 NADA Convention Vendor Parties Rocked

The 2011 NADA Convention started on Friday February 4th and attendance this year is very strong. Aside from the large exhibit area, some of the best parts of the convention is the networking parties hosted by industry vendors. Friday night PCG Digital Marketing hosted a wine tasting dinner at Le Charm Restaurant in San Francisco for clients and friends. It was an intimate affair with great wines from Meander,… Continue

Added by Brian Pasch on February 6, 2011 at 6:49am — No Comments

NJ VW - Where else? Only at Douglas. * Just click the picture below

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Added by Ken Beam on February 5, 2011 at 8:05am — No Comments

NJ VW- Where else? Only at Douglas. *Just click the picture.

HD2.gif

Added by Ken Beam on February 5, 2011 at 7:57am — No Comments

Measuring Social Media Campaigns for Auto Dealers

Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators.



First, dealers should determine what their campaign sets out to…

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Added by Paul Potratz on February 4, 2011 at 8:28am — No Comments

The Social Cause - In Search Of A Higher Social Media Calling

2010 brought with it main stream social media for the auto industry, some embraced it and ran with it while others (most) knocked their head against the wall wondering what they were doing wrong. 2010 was more or less a trial, a yearlong test in the field of relationship marketing, what did you learn from it? If you're like a lot of dealers you…

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Added by David Johnson on February 4, 2011 at 7:30am — 4 Comments

Ralph Paglia Social Media Accounts and Profiles

Here are some links to a few of Ralph Paglia's Social media account profiles on the web:…
Blog Catalog
Bloggers Unite
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Added by Ralph Paglia on February 4, 2011 at 5:41am — No Comments

SiSTeR Technologies Granted a Patent for the Pictures-To-Video (Pic2Vid) Process

AdAgencyOnline.Net revealed this breaking news to their affiliated automotive advertising agencies in advance of today's press release announcing that SiSTeR Technologies was granted a patent for their Pictures-To-Video (Pic2Vid) Process during an interview that Philip Zelinger, the President of Ad Agency Online, LLC and host of AdAgencOnline.Net, conducted with Tomer Alpert from SiSTeR…

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Added by Philip Zelinger on February 3, 2011 at 4:00pm — No Comments

AdAgencyOnline.Net Reviews 2011 NADA Convention For Automotive Advertising Agencies On Auto Industry Insiders Blog Talk Radio Show

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be dedicating his Auto Industry Insiders blog talk radio show on Thursday, February 03rd, 2011 to review vendors exhibiting at the 2011 NADA Convention to discover new technologies and vendor solutions at the convention.  The Auto Industry Insiders show is recognized as a "network of…

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Added by Philip Zelinger on February 3, 2011 at 7:00am — No Comments

Social media will disappoint you, surprise you, then reward you. It's worth the trip.

Dealers are used to getting direct, immediate results from their advertising.  They run ads in the paper, on tv, on the radio, online and the calls and emails come in.  But, running an organized social media campaign takes months to roll out, and many more months (even years) to get results.  I'd say the typical arc of a social media plan at a car dealership goes like this:  GM approves a budget and implements a daily process...employees eagerly post to Twitter, Facebook, and YouTube every…

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Added by Bob Kepple on February 2, 2011 at 3:12pm — No Comments

Reynolds Announces Certified Interfaces between the ERA® DMS and 
CRM Solutions from VinSolutions

DAYTON, Ohio and OVERLAND PARK, Kansas – Feb. 2, 2011 – The Reynolds and Reynolds Company and VinSolutions today announced the availability of new certified data interfaces between the Reynolds ERA® dealership management system (DMS) and customer relationship management (CRM) software from VinSolutions. These certified interfaces are part of the Reynolds Certified Interface (RCI) Program that provides a standardized approach to handling…

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Added by Joseph Little on February 2, 2011 at 2:50pm — No Comments

Aussie dealers who switch to HD TV get more for free

According to the Department of Broadband, Communications and the Digital Economy, over 75% of Australian households have converted to digital TV.

While the initial take up was slow digital TV has accelerated recently thanks to the ongoing Freeview advertising campaign and the Federal…

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Added by charles bayer on February 2, 2011 at 2:03pm — No Comments

Digital Response: Email – Call – Social Media

http://www.dealeretraining.com

http://dealeretraining.com



I am amazed at the lack of creativity out there. I wonder if automotive professionals do not think of ideas or maybe they are being lazy. I mean we all know how that goes without saying in the business. The idea here is to figure out more effective methods of reaching prospects, internet, phone, and… Continue

Added by Stan Sher on February 2, 2011 at 11:14am — 2 Comments

From the Mouse Click to the Driver’s Seat!

Dealer floor traffic has tracked steadily downward since 1995, while Internet shopping has concurrently risen—and that drop in floor traffic and rise in Internet shopping has dramatically sharpened in both directions since 2005.  So, in the last six years, shoppers have…

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Added by Keith Shetterly on February 2, 2011 at 11:00am — No Comments

The Power of the Follow Up

http://www.dealeretraining.com

http://dealeretraining.tumblr.com

 

As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there.  Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have.  This is either lack of training, lack of…

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Added by Stan Sher on February 2, 2011 at 10:05am — No Comments

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