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Anyone using or know anything about S.M.A Alliance to Increase phone-up internet traffic?

Does anyone out there use this company or heard of them

Any information would be great...

Lori Finney

GM Auto Group

ECommerce Director

Added by Finney on October 28, 2010 at 10:09am — 1 Comment

Ron Lamb becomes President of Reynolds and Reynolds


Added by Ralph Paglia on October 28, 2010 at 8:00am — No Comments

Make Those Sales Doors Swing: Use Themes in Automotive Marketing

Make Those Sales Doors Swing: Use Themes in Automotive Marketing

In my last blog, we discussed how “Tracking Your Targeted Direct Mail Campaigns Can Reap Returns”. We emphasized that putting together a solid strategy and creating a theme for those particular pieces can grab your customer’s attention and drive them to your automotive dealership.

Over the last few…

Added by Stacy Mueller on October 27, 2010 at 1:30pm — No Comments

Where in the world is your finance penetration?

Way back in 1971, C.P. Snow wrote about technology in the New York Times. He said, “Technology... is a queer thing. It brings you great gifts with one hand, and it stabs you in the back with the other.”

Many dealers are voicing that sentiment these days. Far too few have done anything about it. Some have learned to use computer software with skill. They use the apps on iPhones, iPads, and Blackberries. They have created an effective Web site. They use FaceBook and Twitter and… Continue

Added by Rebecca Chernek on October 27, 2010 at 1:21pm — No Comments

Can Negative Reviews Help You Sell More Cars?

The short answer is…YES! In a case study done by Alpaca Direct, who enlisted the help of a company called Power Reviews to integrate reviews throughout their website, the results were surprising. Sales on items with user reviews saw an average increase in sales of 23%, even on items that received low customer ratings! The study clearly demonstrates that even products with… Continue

Added by Thomas DiSanto on October 27, 2010 at 9:33am — No Comments

Ning Publisher for WordPress


Added by Ralph Paglia on October 26, 2010 at 12:28pm — No Comments

One Site Dominance Doesn’t Trump the Internet

MyDealerReport, Yelp, Insiderpages, JudysBook, CarDealerCheck, Dealerrater, Edmunds, Google Places, Yahoo Local, CitySearch and etc, all control your online dealer reputation. The question most dealers have been asking themselves is “Which one of these sites are the most important?”. Well the answer is all of them are equally important, now that Google Places has started…


Added by John H. Isaac on October 26, 2010 at 9:34am — No Comments


Pace BMW is proud to participate in the WomenCertified® program, which aims to give women car-buyers the tools they need to buy or lease a new or preowned car with ease and comfort.

All DCH Auto Group BMW dealers maintain active membership in this organization. We fully believe in giving our customers the tools to buy BMW cars and SUVs that suit their individual needs, even if they’re not experts in the automotive industry. Involvement in this organizations means that all of our customers… Continue

Added by SUSAN HAIR on October 26, 2010 at 6:20am — No Comments


JM Lexus prides itself on its commitment to the customer and providing world-class customer service.

WomenCertified® is an important addition to our many efforts to deliver an extraordinary buying and ownership

experience to our customers every day."

- Jim Dunn, JM Lexus

"WomenCertified taught me so very much about how women think and communicate that I developed the

courage to contact and appeal to a woman president of one of America’s finest foundations. Everyone who… Continue

Added by SUSAN HAIR on October 26, 2010 at 6:13am — No Comments

Glynn Rodeans PowerPoint Presentation from Digital Dealer 9 is Available.

People have been asking for it. In case you missed the presentation you can grab it here.

Added by Glynn Rodean on October 25, 2010 at 1:22pm — No Comments

Successful Social Media Strategies

I’ve been working professionally with social media for about 5 years now and I can safely say that in the beginning, no one knew what the hell they were doing. I certainly didn’t. When I first began managing brands on social networks like Facebook and Twitter, it seemed to be enough to simply have a presence and post an occasional coupon or answer an occasional question. Over the course of these last few years I have analyzed mountains of data in a sometimes misguided attempt to comprehend…


Added by Thomas DiSanto on October 25, 2010 at 11:30am — 3 Comments


What is WomenCertified?

WomenCertified is the solution for women in search of a better buying experience. WomenCertified was created by a woman dedicated to showing sales and service organizations how to sell to women by learning to pay attention to their preferences, priorities and communication styles.

First and foremost, WomenCertified is your shopping resource when planning an important purchase. At you can find the best salesperson in your area for the… Continue

Added by SUSAN HAIR on October 24, 2010 at 2:06pm — No Comments

Are you making your website for Television?

Are you making your website for audio, video media yet?If not its time for that.Because if you have brand which represents a brand product or services but you are not visible on search engine TV channels then

your marketing strategy is incomplete.You should work on that.

All ready we all know that Google introduces the Google tv channel which is fully web browser supported on TV.Google it self is talking about you need make your website TV compatible and need to…


Added by Anirban Das on October 23, 2010 at 4:49am — No Comments

An Interview with Glynn Rodean of New Vision Sales: Automotive Dealer BDC, Car Dealer BDC, BDC for Auto Dealers

Part 1

An Interview with Glynn Rodean about personal tenacity, the vacuum of training in the Automotive Industry and his desire to start an Automotive BDC. Part 1 of 14



Added by Glynn Rodean on October 22, 2010 at 1:41pm — No Comments

Automotive Advertising Agencies And Technology Vendors Consolidate Along With The Auto Industry

The consolidation of the auto industry was in response to free market conditions reacting to a weakening economy accelerated by government intervention that many believe went beyond the rules of law. The impact on auto dealers and the businesses that served them in their surrounding communities was immediate as they were shuttered by the thousands. Automotive advertising agencies and technology…


Added by Philip Zelinger on October 22, 2010 at 8:09am — No Comments

Here`s a cool Service EBlast ala Ken Beam! Thought I`d share it with all of you ADM`ers out here in Cyberland!

***Here`s a very effective way that I promote our Service Specials via EBlast. Sooooooooo what do you guys do in order to "shake the trees" to drum up some extra service business? Or do you even address Service with an EBlast? *Let`s all share some thoughts & ideas on this thread! The key word here is P A R T I C I P A T I O N my friends! *If you`d like to see the entire EBlast, click this link; Fall Specials at Douglas… Continue

Added by Ken Beam on October 21, 2010 at 5:00pm — No Comments

Email Versus Social Media


Added by Ralph Paglia on October 21, 2010 at 8:30am — No Comments

10 Tips for "Getting on HER Radar"

2010 Every month is the month to make CONTACT!!

In many cases, women do not make purchases on the spot – at least not in the literal sense. Studies show that women tend to have 13 points of contact with a brand before making a purchase. Even “impulse” buys are often influenced by several previous encounters that influence her decision to buy.

Want to speed up the process and start making more contacts with prospects? Fall is a great time to reconnect. Here are 10 ways to get on her… Continue

Added by SUSAN HAIR on October 20, 2010 at 2:00pm — No Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078~Communication

Developing the skill and know-how to attract and retain female customers has never been more critical to success—annually, women consumers spend $3.7 trillion, women business owners spend $1.5 trillion, and women make or influence over 94 percent of all purchases. You need her business to succeed. If you don’t get it, someone else will.

Yet to many sales professionals, understanding women customers is a daily challenge: the way women interpret behavior, hear unexpected meanings, take… Continue

Added by SUSAN HAIR on October 20, 2010 at 2:00pm — No Comments

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