Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Member Blog Posts (10,441)


Influencer
Auto/Mate Announces 20% Growth in 2011; New Installations at an All-Time High

CLIFTON PARK, N.Y. – January 23rd, 2012 – Booth #320, NADA—Auto/Mate Dealership Systems (http://www.automate.com) announced today a 20% increase in new auto dealer clients in 2011, along with a record number of new installations. The dealership management system (DMS) provider also announced that the franchises with the highest rate of growth in switching to Auto/Mate’s DMS solution in 2011 were Ford, GM and Toyota…

Continue

Added by Holly Forsberg on January 23, 2012 at 8:09am — No Comments


Influencer
AutoUSA Internet Sales Solutions To Feature New Product Line-Up at NADA in Las Vegas

Fort Lauderdale, FL – January 23rd, 2012 – Booth 1415, NADA—AutoUSA Internet Sales Solutions (www.autousadealers.com) announced it will feature its new product line-up at NADA in Booth #1415. The products are designed to help auto dealer Internet sales departments address their biggest challenges, including staffing issues, adhering to written processes, increased competition and more. AutoUSA recently re-positioned itself,…

Continue

Added by Holly Forsberg on January 23, 2012 at 7:55am — 57 Comments


Influencer
CarChat24 Announces Free Premium Dealer Chat Software and Back-Up Support for BETA Testers!

CarChat24 is going to have an Extended Beta with approved volunteer Beta test dealers to make sure our final version after Beta will be exactly the way our clients (Car Dealers) want it. Approved dealers who actively participate will be offered the free use of our premium chat software for up to 2 months, and may also qualify for our…

Continue

Added by Shereef on January 22, 2012 at 10:30pm — 3 Comments


Influencer
Does Your Website Pass All Google Diagnostic Tests?

The most overlooked website diagnostic software is provided free in Google Webmaster Tools (GWT).   Most dealers are unaware of the wealth of information that GWT can provide regarding the health of your website. 

 

Dealers…

Continue

Added by Brian Pasch on January 22, 2012 at 4:12pm — 7 Comments


Influencer
Digital Marketing Strategies Conference Agenda

2012 Digital Marketing Strategies Conference

The agenda for the 2012 Digital Marketing Strategies Conference (DMSC) in Las Vegas is presented below.  Attendees are encouraged to Fly into Las Vegas on Tuesday, January 31st.   We are proud to host the 4th IMACS Poker Tournament which is a…

Continue

Added by Ralph Paglia on January 22, 2012 at 12:28pm — No Comments


Influencer
NADA Press Conference Schedule - 2012 Convention in Las Vegas

NADA Announces Press Conference Schedule for 2012 Convention in Las Vegas



McLEAN, Va. (Jan. 17, 2012) – The National Automobile Dealers Association announced today the schedule for 21 press conferences at its upcoming Convention and Expo in Las Vegas, which runs Feb. 3 to 6.



All press…

Continue

Added by Ralph Paglia on January 22, 2012 at 12:19pm — No Comments


Influencer
Solid December Auto Sales Cap Off 2011 with 10% Increase

McLEAN, Va. (Jan. 4, 2012) – The Detroit 3 auto manufacturers – General Motors Co., Ford Motor Co. and Chrysler Group LLC – held a key inventory advantage over their competitors, which led to higher U.S. new car and light truck sales in…

Continue

Added by Ralph Paglia on January 22, 2012 at 12:16pm — No Comments


Influencer
Americans Forced To Drive Old Cars Because YOU Are Not Selling Enough New Cars!

Americans are holding onto cars longer, pushing the average age of a vehicle on the country's road to a record 11 years.…



Continue

Added by Ralph Paglia on January 21, 2012 at 9:30pm — 1 Comment

Implementing A Social Culture in 2012

In 2011 we got a glimpse of what social marketing can really do for your dealership, but success was few and far between. Those that got it right are alien to those that didn't. What was different? What makes one dealership a social success while others are left questioning the validity of new media altogether? The answer is social culture.…

Continue

Added by David Johnson on January 21, 2012 at 1:53pm — 2 Comments


Influencer
From the Trenches – Is Your Reputation For Sale?

 

Reputation is your identity as defined by others.  You don’t own it, others do.  It can be true or it can be false.  Most often, it is earned…

Continue

Added by Tom Gorham on January 20, 2012 at 5:59pm — 18 Comments


Influencer
Social Commerce | Display Ads | SOPA Stats | Web VC

Social Commerce | Display Ads | SOPA Stats | Web VC

By 2015, the dollar volume of goods sold through social media should rise sixfold, to $30 billion from $5 billion in 2011, according…

Continue

Added by Ralph Paglia on January 20, 2012 at 11:00am — No Comments

“If I had more traffic, I could sell more cars”

“If I had more traffic, I could sell more cars”



Sound familiar? I’ve heard this several times during my travels the last few weeks and it didn’t matter what part of the country or what franchises.

I was at a long-time Ford client last week, started working with them in September of 1997.  They are coming off of another great profit year, but January had started off a little slow.

I noticed the Sales staff was a little down and in conversations the main…

Continue

Added by Jay Prassel on January 20, 2012 at 5:21am — No Comments


Influencer
Use Inventory Postings to Drive In-Market Customers to Facebook

Approximately 80% of dealerships have a social media program, with some dealers reporting great success. Others, not so much. Some dealership Facebook Pages have thousands of fans and are very active, while some have only a few fans and employees and post irregularly. Some dealers get plenty of feedback from their fans, and some dealers continually post in a vacuum.

 

But even if your Page has thousands of active fans, do you know how many of them are in the market for a…

Continue

Added by Josh Vajda on January 19, 2012 at 8:00pm — No Comments


Influencer
Las Vegas: Dinner, a Show and Elvis - Support WAAI

The Spirit of Leadership Dinner at the Venetian Hotel on Saturday night helps to support the Women's Automotive Association International group and the work they do for our industry. Keynote speakers are Edie Hand and Terre Thomas, daughter of Danny Thomas and supporter of St…

Continue

Added by Mark Dubis on January 19, 2012 at 7:00pm — 1 Comment


Influencer
From Passive to Passionate in Just One Offer

When I think about making a purchase of any kind (aside from my post-workout fast food meal – don’t judge me), I look first for the benefit the item will get me right away, and then I think of what I get from it down the road.

For example, I like to get coffee at my local gas station. I bought a travel mug from the gas station a few months back, and since I bought that mug, I get a discount on coffee, as well as one free coffee with every six fill-ups. I go fairly often, and can find…

Continue

Added by Will Michaelson on January 19, 2012 at 12:33pm — No Comments


Influencer
NADA PARTY INVITE

Last time (@ DD9 I think) our suites were next to Ralph's so besides dealers we also had famous people (namely Paglia). Ralph, I hope you can visit this…

Added by Yago De Artaza Paramo on January 19, 2012 at 11:30am — No Comments


Influencer
A Bug In My Potato Salad

“It only takes one bug in the potato salad to ruin a picnic,” according to one of the little old ladies I went to church with as a child.  As I move further away from a precocious child and closer to being a sweet little old lady, I am realizing that she was not registering a complaint about church picnics but planting a seed of wisdom that would develop as I grew older.  One little bug…

Continue

Added by Stephanie Young on January 19, 2012 at 9:58am — No Comments


Influencer
A great FREE Webinar to learn about latest in mobile inventory management from Bruce Thompson

This webinar on Thursday, January 26, 2012 at 11:30 A.M. EST, 10:30 A.M. CENTRAL, 8:30 A.M. PACIFIC,is a must attend for dealers wishing to discover how to use the latest in mobile technology to turn their inventories faster and realize more profit. RedBumper, a new breed automotive inventory management company, was founded by inventory management pioneer, Bruce Thompson, former CEO and founder of American Auto Exchange (AAX). Thompson is credited for creating and pioneering the…

Continue

Added by sara callahan on January 19, 2012 at 9:23am — No Comments

Are You Letting Them Tell Their Story?

By “them” I mean your employees. Their story is who they are, what they’re about and why they work for you. Their story will help your dealership be more human. Being human will get you more business, earn your more referrals and create untold amounts of customer loyalty.



Why is humanity…

Continue

Added by David Johnson on January 19, 2012 at 7:30am — No Comments

Average User Watches 23 Hours of Video Online - What's Your Strategy?

According to a recent survey bycomScore, an estimated 182 million U.S. online users watch an average of 23.2 hours of video a month.

23.2 hours a month per user!





YouTube (Google site) and VEVO were the highest ranked video sites in the survey, with Viacom (MTV,…

Continue

Added by Christine Rochelle on January 19, 2012 at 7:29am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

1. Sales Trainer

Posted by JoAnna on January 12, 2016

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service