Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Congratulations, N-Motion Auto Transport!! 2011 marks the year that N-Motion Auto Transport teamed up with the Muscle Cars at the Mansion for a night to remember. We are proud to announce that our involvement in this event has forever change the way that auto transportation is viewed. Being an Official Sponsor and Preferred Shipper for the first time, N-Motion made their mark in the industry and truly change it for the better. The Muscle Cars event was held at the iconic Playboy Mansion,…Continue
Added by Joshua Boyle on November 27, 2011 at 2:00pm — No Comments
My friend Larry Bruce posted “Why ZMOT is BS” onto a number of sites. Of course this immediately drew the ire of the ZMOT advocates. I contend both sides are right, and also wrong.
What is ZMOT?
ZMOT is a concept that Google came up with a few years ago. Their VP of US Sales, Jim Lecinski, recently wrote an eBook titled…Continue
There is a distinct taste of irony to this post. I made my feelings known about cross-posting on all of the social networks earlier this month. Now I must break my own personal rule.
This time, I have good reason.
We're trying to compile a…Continue
It's been nearly 3 weeks since the launch of Google+ Business Pages and the response has been stronger than I expected. Unlike Facebook and other social networks that saw dealers sprinkling in over long periods of time, Google+ is getting adopted quickly and dealers are embracing it nicely.
There are ways of doing it wrong and one way to do it right. Attaching it to your Google Places page is what we consider the "right" way of doing it because the ability to network directly through…Continue
Ken Beam shows 2012 Passat - Motor Trend Car of Year at Douglas VW in Summit New Jersey!
*Read what Motor Trend has to say about the Car of The Year…
Added by Ken Beam on November 26, 2011 at 8:04am — No Comments
This blog post was inspired by Tony Rhoades today, when he commented on a blog post about ZMOT saying "By the way what is SEO again?".
Subaru has announced the crown jewel called WRX STI S206 in the Impreza WRX STI range, which is designed and engineered completely for Japanese market. It adds power boost to 318 pound feet of torque and 316 horsepower, with its new dual-scroll turbo, redesigned air filter, upgraded ECU, bigger intercooler, sports exhaust, all bolted onto flat four powertrain. The performance figures aren’t…Continue
Added by IndianDrives on November 25, 2011 at 10:09pm — No Comments
“A sale, like a war, is won by many battles and lost by one”
This is true across every industry and…Continue
Someone with the lowest social standing, such that…
Another social network. Gareth Case knows what you’re thinking. Google+ adoption hasn’t been quite what many were expecting and why should you dedicate your time to another social network? Gareth Case already spends a considerable amount of time writing his Social Media Today blog and managing his activity through LinkedIn, Twitter and other social channels but Google+ for Gareth does a unique job in that it is…Continue
Added by Ralph Paglia on November 23, 2011 at 3:23pm — No Comments
Although the traditional "Road to a Sale" of Auto Retail Past has absolute and exact steps, the evolving "Road to a Sale" of Auto Retail Future is chock-full-of-options. Among these options exist various ways for sales professionals, managers, and consumers alike to approach auto retail transactions. A constant in each of the approaches is 'the handshake', and the fact (as Alpha-Dawg has stated) that Internet has affected the people in our industry, BUT Internet CANNOT REPLACE THE PEOPLE…Continue
Added by Dee Ramonte Rawls on November 23, 2011 at 12:44pm — No Comments
I have 274 of my Facebook friends hidden out of 443 so I don't have to see if someone's tummy hurts after they ate grapes. I don't hear this statistic mentioned much. How many do you have hidden? 1/4, 1/2, 1/3, 1/8?
Dana W. Pratt III
Bill Marsh Auto Group
This week’s Automotive News features a story about a DMS vendor that, in the name of protecting the dealer’s data, doesn’t allow third-party vendors to have access to that data without going through an expensive certification process. This issue was also recently addressed in a…Continue
Added by Mike Esposito on November 23, 2011 at 9:41am — No Comments
Added by Ken Beam on November 22, 2011 at 7:55pm — No Comments
Not very long ago a lot of people were still asking, “Twitter? What’s that?” Now almost everyone has heard of Twitter, but how to use Twitter remains a mystery to many. How do you use Twitter? And what are all those funny @ and # signs all over the place? Read on to find out so you can tweet like a…Continue
In previous blogs I've written for DealerKnows about…Continue
Added by Amanda Meuwissen on November 22, 2011 at 9:55am — No Comments
As the end of the year approaches, it’s a good time to take stock of how successful your dealership’s Internet marketing plan is and how you want to attack the market in 2012. So what should you be looking for when evaluating your Internet success?
When it comes to Internet leads, it’s important to map out several key metrics over a 90-day, six-month and one-year term. That way, you’ll be able to see if any recent trends have developed that may affect your 2012 plan. Looking at all of…Continue
Added by Josh Vajda on November 22, 2011 at 9:02am — No Comments
The holiday season is here – a time for free shipping and 20% off everything!
At least that’s what a bulk of the major retailers out there tend to focus on this time of year. For many of us – regardless of the holiday(s) we each celebrate – the focus of this holiday season is on family and friends, on creating memories and sharing traditions, on expressing gratitude and love. It is a season of goodwill and giving.
As a business, are you focusing on the steep rise in sales you…Continue