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All ADM Member Blog Posts (11,190)

Can Your Digital Marketing Agency Serve Two Masters?

I was brought into a discussion today with a dealer who is considering hiring a new digital marketing agency.  This is a…


Added by Brian Pasch on June 23, 2012 at 2:30pm — 13 Comments

Dealers: Sell Your Accessories Online!

How To Sell Vehicle Accessories On The Web

Customers come into your dealership all the time to buy cars as well as get their current vehicles serviced. Some also come back to buy accessories for vehicles, such as tires, parts, and customization items such as body kits and aftermarket headlights. Your Parts department loves to see these customers and help them develop an identity for their vehicles.…


Added by Dmitriy Goroshin on June 23, 2012 at 1:30pm — No Comments

From the Trenches - Should I Speak at AutoCon2012?


I am a firm believer that AutoCon2012 will be the biggest event of this year, eclipsing all others including the DigitalDealer Conference.  So when I received a request to submit a Speaker's submission, I was humbled and honored at the…


Added by Tom Gorham on June 22, 2012 at 8:30pm — 8 Comments

The new Google+ Local. What you need to know.

By now you’ve probably heard about the merger of Google Places and Google + into a new entity called Google+ Local.

Google touts the release of Google+ Local as “bringing the community of Google+ to local business owners around the world. “ They promote the fact that “with one listing, your business can now be found across Google search, maps, mobile and Google+, and that your customers can easily recommend your business to their friends, or tell the world about it with a review.”…


Added by Ed Steenman on June 22, 2012 at 5:04pm — No Comments

Dealer Bloggers; Frequency - Social Syndication Key Traffic Drivers

Dealership Bloggers and Marketing Managers Say Content Posting Frequency and Social Media Syndication are Key Traffic Drivers

Automotive OEM and dealership based bloggers are relatively in…


Added by Ralph Paglia on June 22, 2012 at 2:34pm — No Comments

Will Dealer Group Portal Websites Trigger SEO Penalties From Google?

I received a call yesterday from a Dealer that was negatively impacted by the Google Penguin update.  Their organic search traffic is down about 25% and they asked me to take a look at their Analytics and Webmaster Tools.

The frustrating part is that their marketing and "SEO Company" deleted the message inside of Webmaster Tools alerting the dealer that Google had some concerns about the linking strategy used by the dealership.  So without a specific message to go on, I looked…


Added by Brian Pasch on June 22, 2012 at 9:34am — 1 Comment

Top Blogs and News for Auto Dealers: June 18-22

The most trusted name in live chat brings the top ten blog posts, trends and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top blogs and automotive stories from around the globe. This weekly edition – driverless cars, a foolproof blog formula, and AutoTrader goes…


Added by Stephen Jackson on June 22, 2012 at 8:57am — No Comments

NADA University MarketINSIGHT Webinar

Join Kendall Billman, Vice President of Interactive Marketing at VinSolutions, for his MarketINSIGHT Webinar hosted by NADA University. Learn what happens behind the scenes of a dealership website. Knowing what and how your consumers search will give you powerful insight…


Added by Joey Little on June 21, 2012 at 2:54pm — No Comments

Social Media Will Replace Your Dealership!

NO, it won't. I'd have to be making a humor piece to take that stand--however, I'm paraphrasing, in my title, an actual quote from a press release this week from Maritz Research:

"Contrary to the growing belief that…


Added by Keith Shetterly on June 21, 2012 at 10:30am — 6 Comments

Facebook Lets You Pay Your Way To A Better EdgeRank

Facebook’s EdgeRank is the elusive, mystical formula that calculates whether your story is interesting enough to be featured on your friends’ newsfeeds. One site compared the EdgeRank to a credit history: It’s important, unique to each user, invisible, and no one knows exactly how it works. Mathematically stated, the EdgeRank formula would look something like…


Added by Stephen Jackson on June 21, 2012 at 7:30am — No Comments

Have The Courage To Cut Some TV Budget For Video Pre-Roll Marketing

Dealers who are looking to take their successful franchises to the next level should consider video pre-roll marketing.  Video Pre-Roll is display advertising on STEROIDS.


If your dealership believes in Cable TV marketing, I suggest that you get the courage to take a portion of that TV budget and move it online…


Added by Brian Pasch on June 21, 2012 at 7:30am — No Comments

Matt's Magic Website Formula

Nearly every day that I meet with dealers, I’m going over statistics. The metrics that dealers are most interested in are always the same: leads, leads, leads.  I constantly field questions like: “Why are my email leads down this month?” “Great, my phone leads are up!” “Why are my hours and directions visits… wait, what are those again?” Sounds familiar, doesn’t it?

The truth is, this fixation on leads is short-sighted. According to a 2011 study done by and Polk* 69% of…


Added by Matt Tedesco on June 20, 2012 at 7:00pm — 2 Comments

Black Book Vehicle Pricing Report For June 19, 2012

Following is the latest Black Book pricing data on the used-car market. Additional analysis and chart information can be found here.

It was an interesting week regarding the market values. Sure the softening trend continued. The car segments were overall at very close to the level of the previous 4 weeks, at -$31 this past week. The lone…


Added by John Sternal on June 20, 2012 at 10:59am — No Comments

The Importance of Social Business

As a Social Media Specialist, I’ve been asked many times before what is it that I do and how I do it. I simply reply, I write, because social media is far too complex to describe in one sitting. New sites are popping up everyday, like, a website that is supposed to be better than Pinterest (crazy, right?), and new trends are always rising. Which means it is my sole purpose to research industry trends and analyze current social business data available to…


Added by Ketty Colom on June 20, 2012 at 6:50am — No Comments

Still not Getting Reviews?

I opened up the latest Automotive News over breakfast today and noticed a teaser for an article inside. 

"Warning: Ratings Count for Shoppers".  Of course after teaching Reputation management and customer service workshops for the last 2 years in the automotive industry I am always drawn to this type of article.

Well before I get to what the article said, I…


Added by Glenn Pasch on June 20, 2012 at 4:31am — 1 Comment

Adwords Can Now Target Mobile App Users So What Are You Waiting For?

Just in case you missed the recent announcement, from the Google Adwords console, car dealers can now target Mobile Apps as part of their paid display advertising campaigns.  


Google's purchase of AdMob in 2009 gave them access to AdMob's network of over 300,000 mobile apps.  The app categories that can be targeted are part of Google's Play and Apple's App…


Added by Brian Pasch on June 19, 2012 at 6:00pm — No Comments


The Dealer Synergy and Bradley family would like to extend our condolences to the family of Karry Moore.

He was a true friend, a great person to work with, and will be forever known in the auto industry.

Karry touched the hearts of anyone who had the pleasure of knowing him. He will forever be missed and forever be remembered.

R.I.P. To our great friend Karry.…


Added by Danielle Davis on June 19, 2012 at 2:21pm — No Comments

SOCIALDEALER Introduces Buyer Referral Program: Social Referrals

SOCIALDEALER Introduces Buyer Referral Program: Social Referrals



Added by Ralph Paglia on June 19, 2012 at 2:08pm — No Comments

Creating an Original Social Media Promotion

Added by Paul Potratz on June 19, 2012 at 1:46pm — No Comments

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