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All ADM Member Blog Posts (10,961)


Influencer
The Time Has Come: An Automotive Data Warehouse To Provide Executive Insights

To all Dealer Principals or General Managers reading this post, "Are you tired of having a dozen+ stand alone reports to review each month?  Are you challenged to know how to leverage vendor reports to make business decisions?"

How many reports are generated each month by dealership vendor partners? My…

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Added by Brian Pasch on May 10, 2012 at 9:00am — 1 Comment


Influencer
Are Your Dealership Emails Mobile Ready? They Need to Be…

Your dealership customers aren't just using their mobile devices to find your car dealer website, they are also using them to read the emails you send.  A recent report from the marketing agency Knotice found that more than 27 percent of emails were opened on a mobile device during the second half of 2011.  This is a 36 percent gain from the end of 2010.

 …

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Added by Ali Amirrezvani on May 10, 2012 at 7:52am — No Comments


Influencer
The Lost Art of Professionalism

I was just thinking about something that really amazed me about a month ago.  I was out with a friend of mine at a mall doing some shopping.  We were at Macy's and decided to take a look at their collection of sunglasses.  Both my friend and I enjoy nice things and do…

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Added by Stan Sher on May 9, 2012 at 3:05pm — No Comments


Influencer
The Next Big Thing In Marketing

The Next Big Thing In Marketing

Check out this great blog by our Social Media Director Julie Powers, as she tells us all about infographics, the next big thing in marketing.

Are you looking for a way to get content in front of potential customers in a more visually stimulating way than just an ordinary text-heavy blog post? Information graphics or…

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Added by Paul Potratz on May 9, 2012 at 11:50am — 9 Comments


Influencer
8 Tips to Make Your PPC Campaign Best in the Market

Not every pay-per-click campaign is created equally. Let me show you in this video 8 tips to make your campaign the best in the market! Learn to use tools like contextual targeting, mobile targeting, click-to-call ads, remarketing, and more to take your campaigns to a new level.

Added by Paul Potratz on May 9, 2012 at 11:43am — No Comments

Stop Chasing Shiny Objects...

As the Social Media world continues to ever evolve. Our need for social media micro community's continues to expand...where is Facebook heading now that they are about to go public, Pinterest is making a strong push to make Facebook search for new cool tools that mainstream will continue to adopt onto it's vast social media empire. The recent acquisition of Instagram for $1 Billion is a great move...Pinterest they say will soon account for nearly 40% of all Social media related purchases and…

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Added by George Magda on May 9, 2012 at 11:33am — 1 Comment


Influencer
Despite Risk, Young Drivers Still Text and Drive

It’s a dangerous fact that using a cellphone behind the wheel is extremely dangerous.  But many teenagers and other young drivers still gamble at the odds by talking or texting on a cell phone or mobile device while driving. Those are the findings of a recent nationally representative survey of drivers 16 to 21 years old by the…

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Added by Ketty Colom on May 9, 2012 at 11:19am — No Comments

Choosing the Right Screen: Part 2 in the Series







Choosing the Right Screen: Part 2 in the Series

Whether it's a new dealership, adding screens or finally updating that tube TV -- the choices of TV's in the market place is large and the same size TV can range in price by as much as tenfold. The only way to determine which TV is best for you is to narrow down the choices and then look at your budget.

When considering a screen for a professional…

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Added by Todd Katcher on May 9, 2012 at 11:11am — No Comments

Ford Uses Web Video To Drive Consumer Desire

Ford Combats 'Brand Blindness' in Web Video Spots

Video Ads Are First in Ford History That Don't Mention Brand

 …

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Added by Ralph Paglia on May 9, 2012 at 10:00am — No Comments


Influencer
The Real Used Car Death Spiral

While looking over an upcoming conference agenda, I noticed a bullet point on a speaker’s agenda: Winning pricing strategies -avoiding the death spiral of pricing to market average.





This…

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Added by Ed Brooks on May 9, 2012 at 10:00am — 11 Comments


Influencer
Connecting with Customers at Every Moment of Truth

Today Ed Parkinson is presenting along with Jim Ziegler, Glenn Pasch, Criss Castle and others at Internet Battle Plan 9 in Cleveland, Ohio. Understanding Automotive ZMOT is critical to today's online marketing.

Brian Pasch of PCG Digital Marketing

For car buyers, the process is not…

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Added by Aaron Hassen on May 9, 2012 at 9:30am — No Comments


Influencer
The $500million Elephant in the Auto Marketing Living Room

I'm talking about Texas Direct Auto, which has $500million in NATIONAL AND LOCAL used car sales out of ONE location in Stafford, Texas (just southwest of Houston).  They opened on eBay years ago, and nearly by the time they published their book "Zero to $60million" they had broken $100million in sales.  Nowadays, they use…

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Added by Keith Shetterly on May 9, 2012 at 7:07am — 13 Comments


Influencer
Dealers -- DealerRater would like your opinion about reputation management

DealerRater is conducting a short survey about online reputation management and cordially invites auto dealership personnel to participate. All responses are confidential and upon completion of the survey, you will be entered into a random drawing for a $200 American Express gift card. Your participation matters. Results will be summarized in a future press release and will cover any important trends revealed regarding online reputation management and social media in automotive dealerships.…

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Added by sara callahan on May 9, 2012 at 7:05am — No Comments


Influencer
Build Loyalty with Five Metrics: #4—Retail Member Spend

Dealerships with the most effective loyalty programs drive results in five key areas: marketing responsiveness, sales-to-service conversion, service visitation, retail member spend and member repurchase intent.

 

This is the fourth blog in a five-part series where I explain how loyalty programs improve each of these metrics. Last week I touched on service…

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Added by Mike Gorun on May 8, 2012 at 2:21pm — No Comments


Influencer
Why Facebook is the Most Important Digital Ad Spend for Dealers to Make

Using Facebook only for fan pages for your customers and spending all your digital ad spend with Google is incorrect.  Facebook is where your customers are for many hours per day, and--despite Google's additional audience from Google+'s much-smaller social media…

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Added by Keith Shetterly on May 8, 2012 at 1:30pm — 15 Comments

Dealership Experience Key To Optimizing Car Sales: Research Report

Good dealership experience sells more cars than ever



Lexus, Infiniti, Lincoln and Mercedes-Benz top the list for dealership experience influencing the sale. Buick, Audi…

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Added by Ralph Paglia on May 8, 2012 at 10:30am — 1 Comment


Influencer
Management Self Evaluations

This is the second in a series of articles on management training. (Part one can be found on my blog)

A few of my team had been asking me about helping train them on what it means to…

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Added by Glenn Pasch on May 8, 2012 at 10:23am — No Comments


Influencer
PCG Bootcamp: The 7 Habits of Highly Effective Internet Salespeople

HEY!  I'm going to be hosting a session at www.AutomotiveBootCamp.com next week in Las Vegas for Brian Pasch on THIS VERY SUBJECT, so I've resurrected this blog to help set the stage.  For example, do you hire the right people?  Do you know how to measure them?  Do you know how to PAY them?  And do you know how to keep them?  All topics for my session!  Register and attend!  :)  Thanks!  Keith

1) They get the…

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Added by Keith Shetterly on May 8, 2012 at 8:39am — 5 Comments

Generate leads effortlessly

Hi everybody,
Are you aware of how Car Dealerships use mobile apps to generate leads and retain customers?
Look this up & let me know if you'd like more details about it
http://idealer.co/

Added by Dineen Oliver on May 8, 2012 at 8:13am — No Comments

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