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All ADM Member Blog Posts (9,213)

It still rocks!

You don’t have to be a Baby Boomer to have cracked-up watching M*A*S*H, the medical drama/black comedy that follows a team of doctors and support staff stationed at the “4077th Mobile Army Surgical Hospital” in Uikjeongbu, South Korea during the Korean War.

The series, which…


Added by charles bayer on April 6, 2011 at 8:56pm — No Comments

I Thank Paul Potratz For Haunting Me

Every day there are opportunities to learn, grow, and serve. I want to thank Paul Potratz for indirectly reminding me the power of remarketing campaigns. How did this learning take place you may ask? Well, all I had to do is visit his website. So before I continue, take a minute to visit… Continue

Added by Brian Pasch on April 6, 2011 at 4:30pm — 5 Comments

WOW - "80% Use Smartphones To Car Shop"

Name: pagetitle_news.gif Views: 0 Size: 1.2 KB

I just read this story on, "80% Use Smartphones To Car Shop". That is a HUGE number. The post discussed a "study by mobile ad network Greystripe based on data collected from 851 mobile users over a three-month… Continue

Added by Ed Brooks on April 6, 2011 at 4:03pm — 29 Comments

How to Take Advantage of the New Facebook for iPhone Check-in Feature for Your Dealership

Although the iPhone app was intended to let users stay connected with their Facebook friends while on the go, auto dealers can also take advantage of this technology to make their automotive mobile marketing campaigns more interactive and more in-tune with the social media. With the release of Facebook for iPhone’s newest version (version 3.4), one added feature is particularly…


Added by Paul Potratz on April 6, 2011 at 9:59am — No Comments

Why Cross-Channel Messaging Is Crucial to Reaching Automotive Consumers

Why Cross-Channel Messaging Is Crucial to Reaching Automotive Consumers

George Schlossnagle is president and chief executive officer of Message Systems and a recognized expert on messaging and the PHP language. He’s published numerous technical…


Added by Ralph Paglia on April 5, 2011 at 7:30pm — 6 Comments

The Next Best Thing Won’t Fix Your Old Wrong Thing

Allowing bad processes and paying for more marketing is much like another American Classic:  How many homes do you know where there’s a nice automobile sitting in damaging sun and weather in the driveway while $300 worth of junk sits protected in the messy garage?  We do the same thing as dealers; buying…


Added by Keith Shetterly on April 5, 2011 at 6:00pm — 15 Comments

Recommendations of my work

Sales Representative

Diversified Dental Sales New York, NY

"Dan is a hard worker with a positive attitude who did a great job in the company's most challenging territory. Always cheerful, he was an asset to the company.” April 5, 2011

Former Sales Manager and Top Dental Equipment Sales Specialist/Dental Office…


Added by Dan Galante on April 5, 2011 at 5:43pm — No Comments

St. Louis Ford Dealers Turn to Flash Point for Mobile Lead Generation

How the Quality Ford Dealers Are Turning Their 2011 Automotive Sponsorships into Lead Generating Machines

Finally, an affordable turnkey mobile solution for Ad Groups and Their Retailers

What do you get when you combine a stadium full of rabid fans and huge prize packages with good marketing and a state-of-the-art… Continue

Added by Scott Empringham on April 5, 2011 at 8:59am — 1 Comment

You can stop third party sites from hijacking your customers!

Every day third party auto sites like Autotrader, Yahoo Autos, Every Car Listed, and Lemonfree, steal customers that are rightfully yours!


We've developed a guaranteed approach to dealing with these poachers and have had a 100% success rate in giving dealers back control of their brand.


View our proven results by…


Added by Andrew Brinkworth on April 5, 2011 at 8:21am — No Comments

The Evolution of the Automotive Dealership

Walk into any automotive dealership of twenty years ago today, you’d think you hopped into the DeLorean from the Back to the Future movies.  Dealerships had the look and smell of your grandparent’s den: floor-to-ceiling windows that shared walls with dark colors or wood paneling.

The floors? Plain tile (usually white or beige)…the type you’d find in a grade school cafeteria.

The waiting area? A hanging photograph or an oil-based “likeness” of a popular vehicle sold at the…


Added by Stacy Mueller on April 5, 2011 at 8:18am — No Comments Launches Auto Dealer-Focused “Revolution” for Online Vehicle Sales

Boca Raton, FL - (April 5, 2011) -- today announced that it is debuting a revolutionary online vehicle shopping portal at the Digital Dealer Conference & Exposition (April 19-21, 2011), at Booth #335 in Orlando, FL, giving dealers a new way to showcase their stores and inventories online and sell more effectively to online vehicle buyers.


“Our goal is to transform the…


Added by sara callahan on April 5, 2011 at 6:53am — 9 Comments

QR Code advertising in print media - Real World Results

I am half way through my six week QR code print advertising experiment. I wanted to post my results to date and make adjustments based on forum input. So please let me know your thoughts.

61% - Unique QR Searches

30% - Unique Telephone Calls

9% - Unique URL Referrals

Here’s the scenario; I placed a QR code in my local newspaper (Chicago Tribune) advertising. The Chicago market is still very strong for print media and it makes up about 33% of my advertising…


Added by Steve Camp on April 4, 2011 at 7:01pm — 2 Comments

The Benefits of SMS Marketing for Your Auto Dealership

Among the many methods of digital automotive advertising, mobile phones are emerging as one of the most effective devices to promote your dealership. But not all mobile phones are created equal.

While SMS marketing capitalizes on text messages to propel its campaigns, another platform for mobile marketing is gaining popularity. I’m talking about smartphones. IDC’s 49.2% market growth prediction for 2011 shows that smartphones such as the iPhone, Android, BlackBerry, etc, are…


Added by Paul Potratz on April 4, 2011 at 12:33pm — 2 Comments

Internet Battle Plan V Dealer Training Seminar in Kansas City

May 18 - 20 in Kansas City, MO with:

Ralph Paglia

Larry Bruce

Sean Stapleton

Jim Ziegler…


Added by Ralph Paglia on April 4, 2011 at 10:00am — No Comments

4/16 is Foursquare Day, What Does This Mean to Your Dealership?

Let me start by asking, are you familiar with Foursquare? Basically, it is a location based network where you can share places you have been with your friends by “checking in” at your favorite places. Also, you can add tips for other people to read when they check in. Then, probably the biggest social effect that happens for businesses is that once you check in on Foursquare, it asks you if you want to share that information on your Facebook and Twitter pages.

Imagine for a minute,…


Added by Rob Hagen on April 4, 2011 at 10:00am — No Comments

Rob Fontano Shows The Power of Video Conquest Marketing

Rob Fontano Video Workshop There are many passionate dealership employees that attend conferences, read books, develop a strategy, and them implement it perfectly.

One such shining star in Rob Fontano from…


Added by Brian Pasch on April 4, 2011 at 9:12am — No Comments


As one who launches three to four e-mystery shops per week, I get to see the marketplace from a perspective far different than the one I had when I worked at a store.  I’ve learned that a lot of what, in my selling days, I thought was good material actually contains a message far different from the one intended – and that the message that comes across is not always a good one. 


Judging by some of the follow-up emails I get from dealerships today, many stores still have the…


Added by Trace Ordiway on April 3, 2011 at 11:30am — 2 Comments

20,000 Franchise Dealers Receive Warning Notice

Did you know that your local competitor just got smarter? You thought that they were behind the ball with digital marketing, social media, and leveraging the…


Added by Brian Pasch on April 2, 2011 at 4:00am — No Comments

Craigslist / Ebay Motors Issues

For a couple of months now we have been posting auctions to Ebay for some aged and specialized inventory with little to no action.  I am wondering if anyone has any particular strategies or processes they use that have shown some success or is it better to place more focus and concentration to third party providers like Autotrader and Cars, we currently use these services and although we have a tough time correlating sales we do see marketable effectiveness.


Secondly, does…


Added by Gregory A. Oldaker on April 1, 2011 at 1:37pm — 1 Comment

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