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All ADM Member Blog Posts (9,971)

Is Your Dealership Ready for the Zero Moment of Truth?

The world is getting smaller everyday and today's consumers have access to more information about your company with just a few clicks or taps on their computer.

 

To highlight the importance of all this check out the Zero Moment of Truth website with videos and an ebook to help you get the message out. http://bit.ly/nIM72o

 

Our company, Carfolks.com has been getting…

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Added by Mark Dubis on September 30, 2011 at 7:30am — No Comments

GM Lead Management Tool - What's your opinion?

I'm curious to here some feedback on the GM Lead Management Tool (GMLMT).  I'll leave my opinions for later, but I'd like to know what fellow Sales Managers and Sales People think of this tool.

 

Ease of Use? Ability to send out quotes effeciently? Follow-up process planning? Speed?  Ability to create multiple unit quotes using templates? Quality of templates supplied by GM? Ease of creating custome templates? Likelyhood to use as your primary internet lead management tool?…

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Added by Tom Drommond on September 30, 2011 at 6:41am — 5 Comments

If opportunity doesn't knock, build a door!

“At first people refuse to believe that a strange new thing can be done.

 

Then they begin to hope it can be done.

 

Then they see it can be done.

 

Then it is done………. and…

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Added by Jim Kristoff on September 30, 2011 at 5:00am — 2 Comments

Yeah, I Said It.

Yeah, I said it:  GM’s Internet lead response measurements are wrong-headed.  The age of pushing dealers to a better 24x7 response time is over, and the results are misleading.  And they are unfortunately too often focusing dealers, and therefore precious resources, AWAY from car sales.  And here’s why. …

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Added by Keith Shetterly on September 29, 2011 at 8:00pm — 2 Comments

Yelp Best Practices for Car Dealers





Yelp.com is growing to be the most popular local business review website today, with new reviews constantly added by its active and dedicated user base. Tech-savvy consumers young and old turn to Yelp to check reviews on everything from dentists to hair salons before they decide on where to shop. But Yelp is more than just a review website;: it’s a profoundly…

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Added by Mina K. on September 29, 2011 at 11:47am — 13 Comments

Special Digital Dealer 11 Announcement

You Got Game? Stop By Our Booth & Win!

Planning on being in Las Vegas for Digital Dealer 11? Stop by our booth #539 and test your skills on our double-shot basketball game for a chance to win one of two official NBA autographed basketballs! Play against rival dealers and stake your position on the leaderboard.



Click to RSVP now!



There's More…

Customer Appreciation Gift for…

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Added by Aaron Hassen on September 29, 2011 at 8:00am — No Comments

PPC device-based signal location targeting...

In case you've missed it, PPC ad location targeting can now be selected by device-based location signals.

This is another good reason to have mobile landing pages specifically for separate mobile-specific campaigns.



You can now create a mobile-specific ppc campaign directing traffic to a mobile landing page,

reaching customers who are physically in the area of the business right when they are searching on their

smart-phones during dayparted business hours, so a quick…

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Added by Mike Brodeur on September 29, 2011 at 6:45am — No Comments

Sponsorship - a good deal

Luke Scicluna, Copywriter, Salefest Advertising

Do not underestimate the benefits of sponsorship.

Here at Salefest we’ve just witnessed the good-fortune that a well-planned sponsorship deal can provide to your business.

How would you like to hear your dealership not only mentioned, but thanked, in front of a national audience of over a…

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Added by charles bayer on September 28, 2011 at 4:34pm — No Comments

What The New Facebook Changes Mean For Car Dealers

What The New Facebook Changes Mean For Businesses

BY FRANCINE HARDAWAY

Ordinary people and small businesses using Facebook are going to have to come to grips with two new terms after the big announcements Mark Zuckerberg …

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Added by Ralph Paglia on September 28, 2011 at 1:30pm — No Comments

15 Free Tools To Monitor The Social Media Sphere (Part II)

Hello folks, it is Wednesday again and time for me to put on Part II of the series 15 Free Social Monitoring Tools. As I had stated in my first post, these tools were used by me during my "active" duty as an eCommerce Director for several dealer groups and I hope that you will find the tools #6 to #10 as useful as I did. Here we go:

Kurrently: Shows…

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Added by VJ on September 28, 2011 at 9:41am — No Comments

Pre-Owned R.O.I. – Assess them - Find them – Fix them – Sell them (Part 3of 4)

 

(Part 3 – Fix them)

 

 

In the first part of this 4 part blog, we reviewed how to “assess” what would be your “perfect Pre-owned inventory mix”.

 

In the second part of this 4 part blog, we reviewed how to “find” your “perfect Pre-owned inventory mix”.

 

Now that we know what vehicles we are looking for and how to find them, the next step is to “fix” them.

 

The art of reconditioning a vehicle for…

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Added by Jim Kristoff on September 28, 2011 at 7:39am — No Comments

Why Facebook doesn't matter for auto dealers anymore

Today's internet is about discovery.

  1. Discovery through trusted connections suggestions
  2. Discovery through real time activities
  3. Discovery of interesting patterns

 

There's a lot of buzz from Mark Zuckerberg's keynote at F8 announcing the massive (and much needed) changes that Facebook is rolling out, which focused on…

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Added by Nick Cybela on September 27, 2011 at 12:00pm — 4 Comments

Facebook Fans; Why They Like and Unlike Dealer Pages





How Facebook Fans Interact, Post, "Like" and "Unlike" Dealership and Car Company…
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Added by Ralph Paglia on September 27, 2011 at 10:00am — No Comments

AutoUSA Announces Annual Auto Dealer Internet Marketing Survey Results

Fort Lauderdale, FL – September 27, 2011 – AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today the results of its 2011 auto dealer Internet marketing survey. The survey results reveal the economy is having a significant influence on customers’ abilities to buy cars, and that staffing issues continue to be a major concern for Internet Sales Managers. But, despite an uncertain economy, 72% of respondents do not plan to…

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Added by Holly Forsberg on September 27, 2011 at 9:21am — No Comments

Dealership Mobile Apps: Hype or Substance?

Certain technologies lend themselves really well to mobile application use. Consumers download millions of mobile apps related to gaming, weather, social networking, navigation, travel, restaurants and other forms of entertainment.

But when it comes to business, and dealerships in particular, the market for mobile apps is a little more uncertain. Not all business applications lend themselves well to mobile apps use. For instance, in our business we use a contact management software.…

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Added by Mike Esposito on September 27, 2011 at 9:13am — No Comments

Dealer Customer Loyalty Best Practices

Keep Them Coming Back

There are many ways to build trust with a potential customer and gain loyalty, especially when working with that customer for the first time.

 

One such bold suggestion was recently posed by Jim Kristoff on…

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Added by Amanda Meuwissen on September 27, 2011 at 8:04am — 2 Comments

The Road Map to Problem Resolution

I learned in differential calculus, that problem solving is easier if your start with the solution and work back to the problem.  At first, this is an awkward testament to a person’s ability.  We do not often spend time going backwards in life.  In this case though, I found if I focus on the desired resolution, the pathway to resolving the problem becomes clear.

 

Once I…

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Added by Stephanie Young on September 27, 2011 at 7:30am — No Comments

Pre-Owned R.O.I. – Assess them - Find them – Fix them – Sell them (Part 2of 4)

(Part 2 – Find them)

 

 

In the first part of this 4 part blog, we reviewed how to “assess” what would be your “perfect Pre-owned inventory mix”.

 

Now that we know what vehicles we are looking for, the next step is “finding” them!

 

There are…

Continue

Added by Jim Kristoff on September 27, 2011 at 4:45am — No Comments

Pre-Owned R.O.I. – Assess them - Find them – Fix them – Sell them (Part 1 of 4)

(Part 1 – Assess them)

 

Pre-Owned vehicles are the life blood of any successful automotive dealership!

 

For some dealers, that don’t floor plan pre-owned vehicles, this is where a LOT of cash can be found!

 

So why is it that some dealers feel that the Pre-owned…

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Added by Jim Kristoff on September 26, 2011 at 1:23pm — No Comments

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