Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Dealers are used to getting direct, immediate results from their advertising. They run ads in the paper, on tv, on the radio, online and the calls and emails come in. But, running an organized social media campaign takes months to roll out, and many more months (even years) to get results. I'd say the typical arc of a social media plan at a car dealership goes like this: GM approves a budget and implements a daily process...employees eagerly post to Twitter, Facebook, and YouTube every…Continue
Added by Bob Kepple on February 2, 2011 at 3:12pm — No Comments
DAYTON, Ohio and OVERLAND PARK, Kansas – Feb. 2, 2011 – The Reynolds and Reynolds Company and VinSolutions today announced the availability of new certified data interfaces between the Reynolds ERA® dealership management system (DMS) and customer relationship management (CRM) software from VinSolutions. These certified interfaces are part of the Reynolds Certified Interface (RCI) Program that provides a standardized approach to handling…Continue
Added by Joseph Little on February 2, 2011 at 2:50pm — No Comments
According to the Department of Broadband, Communications and the Digital Economy, over 75% of Australian households have converted to digital TV.
While the initial take up was slow digital TV has accelerated recently thanks to the ongoing Freeview advertising campaign and the Federal…Continue
Added by charles bayer on February 2, 2011 at 2:03pm — No Comments
Dealer floor traffic has tracked steadily downward since 1995, while Internet shopping has concurrently risen—and that drop in floor traffic and rise in Internet shopping has dramatically sharpened in both directions since 2005. So, in the last six years, shoppers have…Continue
Added by Keith Shetterly on February 2, 2011 at 11:00am — No Comments
As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there. Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have. This is either lack of training, lack of…
Added by Stan Sher on February 2, 2011 at 10:05am — No Comments
Added by Paul Potratz on February 2, 2011 at 9:39am — No Comments
Let online trust be a part of your New Year's resolution... and your success!
Trust... a concept you probably spend a lot of time pondering at the dealership, and you need to know that trust is becoming even more critical than ever to every link in your business chain, from brand credibility to each car you sell. It's on your prospective customers' minds…Continue
Added by Camille Forte on February 2, 2011 at 6:45am — No Comments
If you stuck around for the final General Session at the 9th Digital Dealer…Continue
Added by Paul N. Long on February 1, 2011 at 8:06pm — No Comments
The results may surprise you, but based on your brand and your location you might be very interested to see who exactly is using Smartphone so you can better optimize your digital marketing. Asians and Hispanics lead the way with Whites the laggards. How would this data change your digital marketing strategy?
This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and preparing for fewer customers to come in. But bad weather can be the perfect opportunity to send out a special offer. Your auto dealership’s marketing campaign needs to connect…Continue
Added by Paul Potratz on February 1, 2011 at 11:15am — No Comments
AdAgenyOnline.Net, a nationally recognized automotive advertising resource / networking portal, reviews cutting edge automotive advertising technologies and vendor solutions on their hosted blog talk radio station -- WAAOL, All Automotive Advertising News All The Time. This week's Lunch With Phil Discussing Automotive Advertising show, moderated by Philip Zelinger, the…Continue
Added by Philip Zelinger on February 1, 2011 at 7:30am — No Comments
Las Vegas, NV February 1, 2011 — Mobile Productivity, Inc., (MPi) (www.mpifix.com) the leading provider of vehicle inspection tools, processes, and consulting for auto dealer service departments, today announced that it will offer dealers a sneak preview of its latest service selling and customer retention tool, KnowYourVehicle.com, at booth # 4235N, at the 2011 NADA Convention and Expo in San Francisco, CA, February…Continue
Added by sara callahan on February 1, 2011 at 5:20am — No Comments
Added by Sean V. Bradley on January 31, 2011 at 8:41pm — No Comments
DALLAS, Jan. 31, 2011 /PRNewswire/ -- SiSTeR Technologies, a provider of applications and hosted services for the automated creation and management of multimedia marketing content for online retail and mobile environments, today announced that AutoRevo, one of the fastest growing dealer websites and Internet Marketing companies, will offer SiSTeR Technologies'…Continue
Added by Philip Zelinger on January 31, 2011 at 5:36pm — No Comments
When it comes to Super Bowl advertising, auto marketing expert Max Steckler has one piece of advice for auto dealers: don’t forget about breakfast.
What does he mean? “The Super Bowl is the dance,” Steckler, Vice President of Advertising Products for ADP Digital Marketing, explains. “That’s where the courtship between advertisers and consumers begin. It’s a…Continue
Added by Cobalt on January 31, 2011 at 2:02pm — No Comments
VinSolutions LLC. Welcomes Jeff Loos as Executive Vice PresidentContinue
Added by Joseph Little on January 31, 2011 at 12:36pm — No Comments
If it’s not the most visited area in an automotive dealership, it’s arguably one with the most captive audiences.
No, it’s not the sales floor; it’s your automotive service area.
Whether it’s waiting for a vehicle to get prepped for delivery or waiting for it to get serviced, the automotive service area—more specifically the lounge—is home to the section of your dealership that has few distractions for customers, i.e. an audience that has little to do but wait.
Added by Stacy Mueller on January 31, 2011 at 11:41am — No Comments
NAPLES, FL, January 31, 2011 – TimeHighway.com (www.timehighway.com), recently announced several major updates to its real-time, online service scheduling solution that greatly benefit auto dealer service departments, increasing service revenue by creating a more efficient way to schedule service.
Added by sara callahan on January 31, 2011 at 5:48am — No Comments
I would like to offer my ADM friends a sneak peak at a Press Release planned to coincide with the NADA launch of IntellaCar.
After all, what are friends for! See you at NADA!
INTELLACAR LAUNCHES MOBILE SALES PRESENTATION PLATFORM – STARTING WITH TOYOTA DEALERS
THOUSAND OAKS, CA, JANUARY 31, 2011 – IntellaCar, LLC…Continue