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All ADM Member Blog Posts (9,367)

Automotive News Finance and Insurance Week June 7, 8 and 9, 2011

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Added by Ralph Paglia on May 14, 2011 at 1:02am — No Comments

Did Friggatriskaidekaphobia Prevent Auto Sales on Friday?

Did Friggatriskaidekaphobia Prevent Auto Sales on Friday?

 

Friggatriskaidekaphobia, one of several terms for "Fear of Friday the 13th," stirs up all…

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Added by Ralph Paglia on May 13, 2011 at 7:05pm — No Comments

Automotive Internship Program Starts on May 25th

I want to invite all ADM members to consider investing in a summer intern that you can utilize over the coming years.  On May 25th, the Automotive Internship Program (AIP) will start.  The program is an inexpensive way to train an intern or an existing employee on important digital marketing…

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Added by Brian Pasch on May 13, 2011 at 4:00pm — 4 Comments

Toyota, I Love You. Goodbye

Toyota, I Love…
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Added by Ralph Paglia on May 13, 2011 at 9:30am — No Comments

Toyota -- That Clingy Girlfriend...

 A great column in this week's Fortune magazine, Toyota, I Love You. Goodbye. by Stanley Bing recounts how Toyota has become that annoyingly obsessive and clingy girlfriend in its relationships with its customers.

I've long maintained customers really don't want a relationship with the dealer and Bing's column highlights the danger of an automaker or dealer when they assume…

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Added by Cliff Banks on May 13, 2011 at 8:27am — No Comments

Buy Mail Direct and Wounded Warrior Project Partner on National Campaign

(Sacramento, CA May, 2011) – Buy Mail Direct Inc. announced today a National fundraising partnership with the Wounded Warrior Project (WWP).



“Test Drives For Wounded Warrior Project” is a digital/traditional marketing event that brings car shoppers and car dealerships together to raise funds for the wounded Warrior Project and sell new and pre-owned vehicles.



The program kicks off today in all 50 states and the first… Continue

Added by Todd Vowell on May 12, 2011 at 4:44pm — No Comments

John Holt Announcement on ADP, BZ Results and Cobalt Unified Platform

The Road Ahead - Newsletter
  May 10, 2011  
 …
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Added by Ralph Paglia on May 12, 2011 at 9:16am — No Comments

Mobile Apps and SEO

Many business owners have heard about

the magic that mobile applications can create for growing benefits. They have an understanding of how the application works – users with iPhones or Android devices download the apps and install them, and they can use the options to find out more about a company or access services from the app. People can also use the apps to contact the company or forward the information to a friend. The question that most intuitive business owners want to ask is,…

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Added by Dmitriy Goroshin on May 11, 2011 at 4:18pm — No Comments

Strategy For Brands Impacted By Japan Nuclear Crisis

The May 9th issue Automotive News opens with a story about the reversal of fortunes for the Detroit 3 compared to the state of US automotive manufacturers five years ago.  According to Automotive News :

 

"Toyota and Nissan expect to lose money for the next 6 months.  Honda says it will suspend June and July dealer orders for vehicles built in Japan."

 

The impact of the Tsunami on critical car components and factories…

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Added by Brian Pasch on May 11, 2011 at 2:00pm — No Comments

The Digital World of Millennials



Young adults are the most connected consumers…

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Added by TERRY GIBSON on May 11, 2011 at 8:30am — No Comments

Automotive Website Awards Applications Now Open



 

PCG Digital Marketing has announced that registration for the Automotive Website Awards (AWA) is now open.  Companies that provide automotive websites should register for the annual review process by June 1st, 2011. The awards luncheon will be held at the Bellagio Hotel from 12:30 – 2:30 pm on Sunday October 9th. This year’s Automotive Website Awards will be presented in conjunction with the 2011…

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Added by Brian Pasch on May 11, 2011 at 8:30am — No Comments

Say "No" to the Dealership Facebook Page

Yup, I said it...say "no" to the dealership Facebook page!

 

Most people know I'm not an advocate of dealerships having a Facebook page.  Yes, I know social media is all the rage, which puts Facebook at the top of any social media "to do" list or strategy.  But I have yet to see any strong argument or example supporting the idea that dealerships should have a Facebook page at all.  I do believe that there are a handful of dealers out there with enough brand mojo to create and…

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Added by Charles Kim on May 10, 2011 at 12:00pm — No Comments

One of the most popular sessions at the 10th Digital Conference & Exposition

Join us on Thursday, May 19th for one of the most popular sessions from the 10th Digital Dealer Conference & Exposition. This session had almost 250 attendees. People were 3 deep in the back of the room and some were even sitting on the floor. Check it out. 

Join us for…

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Added by Arnold Tijerina on May 10, 2011 at 11:30am — No Comments

How Many Internet Leads Can One Person Handle?

I get asked this question every now and then..."How many new internet leads can one person handle each month?"  80?  100?  120?  150?  The short answer is 80 to 100...and if he/she is a total machine, then MAYBE 120.  Without going into some super in-depth analysis, here's how I try to explain it:

 

Assume that you have an Internet Sales Consultant that has been with you for over a year.  Here's about what I'd expect to see them do each month:

 

  • 100 new…
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Added by Charles Kim on May 9, 2011 at 3:00pm — 3 Comments

Sexy Dealer Website Rule 1: Smash the Cookie-Cutter

The New Digital Automotive Marketing Strategy Gets Bold About Branding

In 2011, a sexy dealer website means creating a stand-up-and-take-notice brand. “It’s time to smash the cookie cutter,” Andy…

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Added by CDK Global on May 9, 2011 at 11:30am — No Comments

The Phone Call Follow-up to an Internet Lead - A Different Take

As more and more people increasingly prefer to communicate electronically (be it e-mail, text, IM, tweets, FB posts, etc.) over more traditional means (i.e. phone, face-to-face), we need to really think about the phone call follow-up after getting an internet lead to maximize customer engagement.



I've said before that there are two main reasons why getting a customer on the phone or into the dealership is beneficial to the dealer:



  1. Our brains are hard-wired to…
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Added by Charles Kim on May 9, 2011 at 9:30am — No Comments

How to Create a Solid Email Marketing Program



93% of web users subscribe to permission-based email…

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Added by TERRY GIBSON on May 9, 2011 at 8:19am — No Comments

Reputation Management Is Not Rocket Science

There are a number of good reasons for operating an ethical and legally compliant dealership, not the least of which is staying out of a courtroom.  Perhaps the most important - and most often overlooked - reason is increased customer satisfaction.  There are times when an employee may feel that he or she came out the winner by bending the rules a little, but what about the dealership’s reputation?  What about the customers who were mislead?  It seems like there might be some losers in the…

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Added by Jim Radogna on May 8, 2011 at 11:15am — 3 Comments

Letters and Mother's Day

One of my very good childhood memories is Mom writing Granny (her Mom) letters and Mom also getting letters from Granny.  Mom and Dad had moved us to Ohio for the better life that came then from factory work, so at the time we were far away from Granny back in Tennessee.  The telephone was still expensive and unreliable…

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Added by Keith Shetterly on May 8, 2011 at 9:30am — No Comments

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