Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The Car Care Council Women’s Board (WB) has chosen Jody DeVere, CEO, AskPatty.com, as the ninth annual Aftermarket Woman of the Year. Amy Mattinat, owner and manager of Auto Craftsmen, has been named the Female Service Shop Owner of the Year, while Andrea Schultz has been selected as the first-ever Woman of Promise. The announcement was made at the 2012 Women’s Board reception, Tuesday evening, at the Sands Expo Center.
The Women of the Year awards are administered by the WB Career…Continue
Added by Jody DeVere on November 6, 2012 at 6:30am — No Comments
How does your company handle the social media accounts of employees? In the past, it wasn’t really an issue, but every day it becomes more of a problem. Employers want to know about their employees, and employees want their personal lives to stay private. How do you navigate these muddy waters? It’s truly a challenge, one that is only going to become more arduous as time rolls on.…Continue
This is Part 3 in a 5 part series. Read Part 2 here.
By now, you should have an understanding of the importance of having an individual - preferably the owner,…Continue
Added by J.D. Rucker on November 6, 2012 at 4:30am — No Comments
There's something that can be said about transparency. It's hard as an automotive vendor to be completely transparent. I know because for the first few years that I worked in the industry there were many things in the world of SEO and social media marketing in particular that could not be shared with our clients. It…Continue
Added by J.D. Rucker on November 6, 2012 at 1:59am — No Comments
Last Sunday, ActivEngage celebrated its 5th-year anniversary under the cabanas of Wekiva Island in sunny Florida. We count ourselves lucky – 95% of all businesses fail before they turn 5! To commemorate the occasion, ActivEngage pulled out all…Continue
Added by Stephen Jackson on November 5, 2012 at 2:15pm — No Comments
I don't think I will find an argument for readers that the marketing and compliance knowledge needed to operate a dealership profitability has been increasing exponentially. The challenge for Dealer Principals and General Managers is how to best keep up with the changes in our industry.
Executives need to be able to have productive conversations with vendor partners which in turn will allow them…Continue
Added by Brian Pasch on November 5, 2012 at 12:30pm — No Comments
Many car dealers are using Google Adwords as part of their advertising strategy yet there are still some website platforms that don't natively support replaceable phone numbers for paid search campaigns.Continue
cDemo’s Mi VIDEO wins 2012 Innovation Cup Award; the Development Team for the Walser Automotive Group wins the 2012 Dealer Best Idea Award
Salt Lake City, Utah – November 5, 2012 – DrivingSales today announced the winners of the…Continue
Added by Crystal Hartwell on November 5, 2012 at 6:30am — No Comments
People often times ask if they should schedule their social content posting when marketing with Twitter and Facebook. The short answer is yes, you should certainly schedule. For every…Continue
Added by Timothy Martell on November 5, 2012 at 5:00am — No Comments
In hindsight, it’s easy to see that it was only a matter of time. Facebook has been such an amazing marketing tool for businesses for a couple of years now, allowing effort and proper strategy to circumvent spending money on the platform. If a business worked hard and applied the proper techniques, they could perpetuate a formidable marketing strategy that helped with branding, drove traffic,…Continue
The worlds of public relations and marketing have gone through two major changes in the last decade. The first one came with the mass adoption of the internet as our primary source of information about businesses. The second came a few of years ago when social media became a mainstream method of letting your friends, family, and often…Continue
Added by Ralph Paglia on November 3, 2012 at 9:30pm — No Comments
We lost power. That’s all. Played board games and slept in the basement while outside Sandy howled and cried and thrashed her way through the Mid-Atlantic.
Damn. Lucky us.
Farther north, the damage and chaos caused by Hurricane Sandy was terrifying, and is heartbreaking. At least 98 people have died; as of this writing 4.5 million households across 12 states are still without electricity. The cost of the storm is estimated to be approximately $50 billion, behind only Hurricanes…
Added by Brian Chee on November 2, 2012 at 8:57pm — No Comments
For a while now we've been discussing the concept of posting "sharable" content on your website to support your "money pages" and "SEO pages". Here's a quick breakdown of the three to act as a refresher:
Added by J.D. Rucker on November 2, 2012 at 8:36pm — No Comments
Jim and all,
The day of transparency in our automotive realm will sustain. Yes, the transparency of information should be accurate for all consumers. Does anyone know if CARFAX has a Dealer Advisory Board that is place and pursue adherence to recommendations/concerns...?
Added by Michael on November 2, 2012 at 4:08pm — No Comments
This past week, I made the risky move of upgrading to the newly released Windows 8 operating system; Microsoft’s bold attempt at upgrading their OS which has kept the same fundamental functionality for more than a decade. While slightly hesitant to upgrade before a service pack was available, I ultimately chose to take advantage of Microsoft’s limited time $39.99 upgrade offer. Talk about utilizing the…
Added by Michael Cirillo on November 2, 2012 at 4:00pm — No Comments
Those of you who know me know that I approach working in the automotive industry from the perspective of the consumer. I guess being who I am, and being a social media person, it’s expected that I would have that approach. In case you don’t know, I’m a no BSer and I’m nothing…Continue
Added by Cathy Nesbit on November 2, 2012 at 1:49pm — No Comments
Dealer Marketing Magazine 2013 Technology Leadership Awards
Seattle, WA –…
Added by Ralph Paglia on November 2, 2012 at 1:00pm — No Comments
Added by Larry Vonn Curtis on November 2, 2012 at 10:30am — No Comments
I am BEYOND proud of John Hinderer Honda and their AWESOME Business Development Center!!
And ESPECIALLY Rob Stewart. Rob is a new employee at the dealership (less than 4 months). He had no prior automotive sales experience. This man made almost 3,000 phone calls himself, he followed the Dealer Synergy process EXACTLY and POOF! He is responsible for almost 80 units getting delivered LAST MONTH!
I have been in Automotive Internet Sales for…