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All ADM Member Blog Posts (10,755)


Influencer
Dealers United Negotiates 52% Off KPA SEO Packages

The suspense is over. Dealers now have till April 20th to decide to take the Dealers United SEO offer.

 

The selected vendor partner for Automotive SEO is KPA/TKA and dealers will have two solutions to select at a 52% discount.

 

The package features are listed below:

 

Dealers United SEO Offer

Package Details…
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Added by Brian Pasch on March 29, 2012 at 2:00pm — 20 Comments

Apps and Automotive Technologies of the future

Apps and Automotive Technologies of the future

Microsoft and West Coast Customs know what people fantasize about, how about your dealership?

Today’s car enthusiast get excited about three things; cars, technology, and customization via accessories. Combine all three and you get…

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Added by Ashley Poag on March 29, 2012 at 1:37pm — No Comments


Influencer
ICEBAR Orlando Dealer Appreciation Event hosted by Edmunds.com and DealerOn

Join us at ICEBAR Orlando for a Dealer Appreciation Event hosted by Edmunds.com and DealerOn

Text: ICEBAR to 55678 and Visit the DealerOn booth #1311 at…

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Added by Ralph Paglia on March 29, 2012 at 8:30am — 1 Comment

SEO VS PPC DD11 Recap

Last Digital Dealer we explored the data behind SEO & PPC and where your efforts get the most bang for the buck.

At Digital Dealer 12 in Orlado April 3-5 will will explore the data behind ZMOT and how to execute it in your store to increase lead volume and most importantly Show Rate in the dealerhips.

Click Here to attend my Digital Dealer 12 Session "Marketing…

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Added by Larry Bruce on March 29, 2012 at 8:00am — No Comments

It’s Not What He Knows...

That kills a General Manager it’s what he doesn’t know!

Those words spoken to me by one of the smartest dealers I ever worked for, Jay Marks, have stayed with me since 1996. Same principal applies in every position of the dealership but particularly in…

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Added by Larry Bruce on March 28, 2012 at 7:32pm — No Comments

Does your Dealership have Unclaimed Facebook Places Pages?

If the answer is yes, claim them and merge them with your current Fan page!

Many dealerships have multiple Facebook pages representing them out there. Which page are your customers checking into? You can merge these other pages with your fan page, but you must claim each of these non-fan-page  pages before you do so.

Here's how to claim and administer the pages that are not your fan page, but represent your business:…

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Added by Adam Ross on March 28, 2012 at 2:59pm — No Comments

The Digital Dealer pt. 1 – “First Things First”

The “Holy Grail” of automotive retail should be to grow beyond the “Internet Department” or “BDC” and become what we’ll call here a “Digital Dealership”. Our industry has been implementing these departments since the late nineties and still is up to now. These departments evolved out of necessity to capture a consumers interests via the internet in a more efficient manner than they had been doing up until…

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Added by Rob Fontano on March 28, 2012 at 2:53pm — 3 Comments

Five Social Media Questions

Thanks for taking a look at this one with me.  I am preparing this content for an upcoming website.  I know that AutomotiveDigitalMarketing.com is concentrated with Powerful Automotive Social Media Pros.  If you have the time, proof me on this one and let me hear your take.  I treasure your input; whether you agree or disagree.  Honesty is the way to distill a true winner. 

Thanks,

 

-JM-

 …

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Added by John Miller on March 28, 2012 at 2:11pm — 5 Comments

How I used Twitter for an awesome customer experience...

I often get some ribbing about my efforts with Social Media and many times find myself defending my beliefs in the value of the time invested. I realize this business that I love so much is still pretty top heavy with dinosaurs so I mostly let it all roll off my back, although at times I think if I can ‘get it’ as a 40 something year old car guy with over 25 years at this why can’t my fellow managers have at least a LITTLE open mindedness to Social?  Recently I had an experience that fully…

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Added by Mike theCarGuy Correra on March 28, 2012 at 1:15pm — No Comments


Influencer
Social Engagement Maturity Reported Driving Greater Automotive Marketing ROI

Social Engagement Maturity Reported Driving Greater Automotive Marketing ROI

The most socially engaged automotive enterprises are experiencing business value…

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Added by Ralph Paglia on March 28, 2012 at 1:00pm — No Comments

Don't Lose your Customer's Attention!

A captive audImage ience will pay you dividends if you treat them right.

How many people come to your dealership every week? 100, 250, 500?

What do you do for them?

How do you communicate to them? - and -

How can you capitalize on them?

With today's media and technology driven world the way you…

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Added by Todd Katcher on March 28, 2012 at 7:36am — No Comments


Influencer
Young, Wired Auto Service Consumers Intensely Price and Convenience-Driven - and Most Receptive to Dealer Loyalty Programs - According to New Study

DMEa’s “Marketing Success in a Changing Service Loyalty Landscape” findings include:

 

  • Loyalty programs are not just for loyalists: Over 25% of “swing loyalists” and disloyalists would participate
  • Communicate! Most customers want to hear from service providers AT LEAST once every 3 months, including 70%+ of dealer and aftermarket chain loyalists
  • 2 in 3…
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Added by Crystal Hartwell on March 28, 2012 at 6:57am — No Comments


Influencer
Ed Parkinson to Speak on How to Apply Google's ZMOT Principles to Your Dealership at Every Moment of Truth

Ed Parkinson of Contact At Once! Selected to Speak at the 12th Digital Dealer Conference



Parkinson to illustrate how car dealers can be present and available to car buyers at every moment of truth along the shopping path.

Contact At Once!, the leading provider of dealer chat software which connects online…

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Added by Aaron Hassen on March 28, 2012 at 6:30am — No Comments


Influencer
Vice President of Digital at Tier10 Marketing Discusses The Evolution of Automotive Digital Marketing

Vice President of Digital at Tier10 Marketing Discusses The Evolution of Automotive Digital Marketing

Posted on March 28th, 2012 by…

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Added by Ralph Paglia on March 28, 2012 at 6:00am — 3 Comments


Influencer
Amazing SEO is Worthless without Strong Keyword Research

We often discuss the various techniques surrounding search marketing, content marketing, and the various Google- and Bing- related practices that help dealers drive more traffic to their sites. One of the things that simply doesn't get discussed enough is the very basis behind strong SEO: Keyword Research.

The local area for every dealership is different. There are nuances about many areas that are only known by locals, making it challenging for a vendor in Tacoma to identify keywords…

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Added by J.D. Rucker on March 28, 2012 at 12:34am — 3 Comments


Influencer
Wow a Real Voice. It Freaked Me Out.

I was calling the other day to set up some travel and when I dialed I got a real voice versus an IVR. The funny thing was, I checked to make sure I dialed the right number.

 

Now how funny is that. We are so accustomed to getting a recording (you have reached...) or a support line,…

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Added by Glenn Pasch on March 27, 2012 at 5:30pm — 14 Comments


Influencer
Did You Really Want 50% More Mustard?

This past week when I was grocery shopping I decided to stock up on mustard. I've been in the Corned Beef and Cabbage mode lately and I like a little mustard on the plate.  If you are ever in New Jersey, I'll cook up a killer meal for you!

 

When I saw this label I started laughing right in the aisle.…

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Added by Brian Pasch on March 27, 2012 at 3:30pm — 2 Comments


Influencer
The Race to the Top then Race to the Bottom! What a vicious cycle!

There are used vehicle stocking tools on the market today that are predominantly based on market driven analytics.  A fundamental flaw and conflict of interest, is that by using these recommendations, they are telling all their dealers in the same market to go target the same vehicles at auction.  Since at least one of these companies is owned by the largest automotive auction house in the country, it is easy to understand why they'd be advising to buy these recommended…

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Added by Bruce Thompson on March 27, 2012 at 1:00pm — No Comments


Influencer
You Want Hard Facts? You Got ‘Em!

Do customer loyalty programs work? A popular national chicken franchise spends more money on its loyalty program to retain customers for its $2 sandwiches than most dealerships spend to retain customers for $60,000 vehicles purchased from them. Does this make any sense?

 

Yet I hear all the time from dealers who are unsure about the benefits of customer loyalty programs and want to see hard facts about the ROI.

 

Well, now they can. In our newly released, free…

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Added by Mike Gorun on March 27, 2012 at 10:15am — No Comments

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