Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Member Blog Posts (8,949)

Social media will disappoint you, surprise you, then reward you. It's worth the trip.

Dealers are used to getting direct, immediate results from their advertising.  They run ads in the paper, on tv, on the radio, online and the calls and emails come in.  But, running an organized social media campaign takes months to roll out, and many more months (even years) to get results.  I'd say the typical arc of a social media plan at a car dealership goes like this:  GM approves a budget and implements a daily process...employees eagerly post to Twitter, Facebook, and YouTube every…

Continue

Added by Bob Kepple on February 2, 2011 at 3:12pm — No Comments

Reynolds Announces Certified Interfaces between the ERA® DMS and 
CRM Solutions from VinSolutions

DAYTON, Ohio and OVERLAND PARK, Kansas – Feb. 2, 2011 – The Reynolds and Reynolds Company and VinSolutions today announced the availability of new certified data interfaces between the Reynolds ERA® dealership management system (DMS) and customer relationship management (CRM) software from VinSolutions. These certified interfaces are part of the Reynolds Certified Interface (RCI) Program that provides a standardized approach to handling…

Continue

Added by Joseph Little on February 2, 2011 at 2:50pm — No Comments

Aussie dealers who switch to HD TV get more for free

According to the Department of Broadband, Communications and the Digital Economy, over 75% of Australian households have converted to digital TV.

While the initial take up was slow digital TV has accelerated recently thanks to the ongoing Freeview advertising campaign and the Federal…

Continue

Added by charles bayer on February 2, 2011 at 2:03pm — No Comments

Digital Response: Email – Call – Social Media

http://www.dealeretraining.com

http://dealeretraining.com



I am amazed at the lack of creativity out there. I wonder if automotive professionals do not think of ideas or maybe they are being lazy. I mean we all know how that goes without saying in the business. The idea here is to figure out more effective methods of reaching prospects, internet, phone, and… Continue

Added by Stan Sher on February 2, 2011 at 11:14am — 2 Comments

From the Mouse Click to the Driver’s Seat!

Dealer floor traffic has tracked steadily downward since 1995, while Internet shopping has concurrently risen—and that drop in floor traffic and rise in Internet shopping has dramatically sharpened in both directions since 2005.  So, in the last six years, shoppers have…

Continue

Added by Keith Shetterly on February 2, 2011 at 11:00am — No Comments

The Power of the Follow Up

http://www.dealeretraining.com

http://dealeretraining.tumblr.com

 

As I mystery shop automotive dealers on a weekly basis, I am amazed at the lack of follow up phone skills that are still out there.  Even more, I am amazed at the lack of follow up attempts that most Internet and BDC departments have.  This is either lack of training, lack of…

Continue

Added by Stan Sher on February 2, 2011 at 10:05am — No Comments

As Superbowl Spots Near, It's Time to Extend Your TV Conversation

As the Super Bowl draws near, the creativity of television campaigns are at its yearly high. In every workplace across America, Monday's water cooler talk will be dominated by the commercial spots that run during the nation's biggest event. Extending a brand's conversation past that :30 second TV spot is a big challenge that most dealerships and dealer groups struggle with when they decide to run a television campaign. Now more than ever, your dealership can utilize new media to provide an… Continue

Added by Paul Potratz on February 2, 2011 at 9:39am — No Comments

The Future of Trust Online - Let online trust be a part of your New Year's resolution...

Let online trust be a part of your New Year's resolution... and your success!

Trust... a concept you probably spend a lot of time pondering at the dealership, and you need to know that trust is becoming even more critical than ever to every link in your business chain, from brand credibility to each car you sell. It's on your prospective customers' minds…

Continue

Added by Camille Forte on February 2, 2011 at 6:45am — No Comments

It's Simple: Build Relationships with Your Customers

 

 



If you stuck around for the final General Session at the 9th Digital Dealer…

Continue

Added by Paul N. Long on February 1, 2011 at 8:06pm — No Comments

Smartphone Penetration by Race/Ethnicity

The results may surprise you, but based on your brand and your location you might be very interested to see who exactly is using Smartphone so you can better optimize your digital marketing.  Asians and Hispanics lead the way with Whites the laggards.  How would this data change your digital marketing strategy?

 …

Continue

Added by Stan Bradbury on February 1, 2011 at 5:07pm — 1 Comment

Snowed In? It's the Perfect Automotive Marketing Opportunity!

This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and preparing for fewer customers to come in. But bad weather can be the perfect opportunity to send out a special offer. Your auto dealership’s marketing campaign needs to connect…

Continue

Added by Paul Potratz on February 1, 2011 at 11:15am — No Comments

AdAgencyOnline.Net Reviews Caryote - InstaQuote For Automotive Advertising Agencies On Blog Talk Radio

AdAgenyOnline.Net, a nationally recognized  automotive advertising resource / networking portal, reviews cutting edge automotive advertising technologies and vendor solutions on their hosted blog talk radio station -- WAAOL, All Automotive Advertising News All The Time.  This week's Lunch With Phil Discussing Automotive Advertising show, moderated by Philip Zelinger, the…

Continue

Added by Philip Zelinger on February 1, 2011 at 7:30am — No Comments

MPi Offers Sneak Previews of the Ultimate Service Selling & Customer Retention Tool for Auto Dealers; KnowYourVehicle.com, at NADA 2011

Las Vegas, NV February 1, 2011 —   Mobile Productivity, Inc., (MPi) (www.mpifix.com) the leading provider of vehicle inspection tools, processes, and consulting for auto dealer service departments, today announced that it will offer dealers a sneak preview of its latest service selling and customer retention tool, KnowYourVehicle.com, at booth # 4235N, at the 2011 NADA Convention and Expo in San Francisco, CA, February…

Continue

Added by sara callahan on February 1, 2011 at 5:20am — No Comments

AutoRevo Now Offering VideoCarLot Services from SiSTeR Technologies

DALLAS, Jan. 31, 2011 /PRNewswire/ -- SiSTeR Technologies, a provider of applications and hosted services for the automated creation and management of multimedia marketing content for online retail and mobile environments, today announced that AutoRevo, one of the fastest growing dealer websites and Internet Marketing companies, will offer SiSTeR Technologies'…

Continue

Added by Philip Zelinger on January 31, 2011 at 5:36pm — No Comments

Dealers: Use Super Bowl Advertising to Eat Your Competition For Breakfast

Thumbnail of Automotive Marketing Expert Max Steckler When it comes to Super Bowl advertising, auto marketing expert Max Steckler has one piece of advice for auto dealers: don’t forget about breakfast.

What does he mean? “The Super Bowl is the dance,” Steckler, Vice President of Advertising Products for ADP Digital Marketing, explains. “That’s where the courtship between advertisers and consumers begin.  It’s a…

Continue

Added by Cobalt on January 31, 2011 at 2:02pm — No Comments

Press Release | VinSolutions LLC. Welcomes Jeff Loos as Executive Vice President

VinSolutions LLC. Welcomes Jeff Loos as Executive Vice President

Overland Park, KS. – January 31, 2011 – VinSolutions LLC, An industry-leading developer of Internet-based Customer Relations Management (CRM), Internet Lead Management (ILM) and Complete…

Continue

Added by Joseph Little on January 31, 2011 at 12:36pm — No Comments

Leveraging Your Automotive Service Waiting Area to Reap Rewards

If it’s not the most visited area in an automotive dealership, it’s arguably one with the most captive audiences.

No, it’s not the sales floor; it’s your automotive service area.

Whether it’s waiting for a vehicle to get prepped for delivery or waiting for it to get serviced, the automotive service area—more specifically the lounge—is home to the section of your dealership that has few distractions for customers, i.e. an audience that has little to do but wait.

What can…

Continue

Added by Stacy Mueller on January 31, 2011 at 11:41am — No Comments

TimeHighway.com’s Updated Online Service Scheduling Solution for Auto Dealers Enables Fast Appointments, Digital Inspections, Service Menus & Appointment Backstop

 

          

NAPLES, FL, January 31, 2011 – TimeHighway.com (www.timehighway.com), recently announced several major updates to its real-time, online service scheduling solution that greatly benefit auto dealer service departments, increasing service revenue by creating a more efficient way to schedule service.

 

TimeHighway…

Continue

Added by sara callahan on January 31, 2011 at 5:48am — No Comments

IntellaCar Launches Mobile Sales Presentation Platform - Starting With Toyota Dealers

I would like to offer my ADM friends a sneak peak at a Press Release planned to coincide with the NADA launch of IntellaCar.

 

After all, what are friends for!  See you at NADA!

 

INTELLACAR LAUNCHES MOBILE SALES PRESENTATION PLATFORM – STARTING WITH TOYOTA DEALERS

 

THOUSAND OAKS, CA, JANUARY 31, 2011 – IntellaCar, LLC…

Continue

Added by Philip Zelinger on January 31, 2011 at 5:00am — 1 Comment

ADM Blog Topics by Tags

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service