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All ADM Member Blog Posts (12,496)

Sex Sells, Stupid!

I am always amazed at people boiling down booth bait, CarDoll, etc. to "sex sells, stupid".  Instead of that quick and shallow answer, let's think a minute or two.  About where we work.  And who we work with.

When women started working at dealerships in capacities other than the receptionist, how long do you…

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Added by Keith Shetterly on January 30, 2013 at 4:30pm — 16 Comments

6 Types of Content to Make Your Website POP

If there’s one word I hate using in marketing, it’s “engagement”. The term has been so overused and abused since the rise of social media that its meaning has become distorted. It’s defined in different ways and means different things to different people. Thankfully,…

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Added by J.D. Rucker on January 30, 2013 at 1:30pm — 6 Comments


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Handling Manufacturer Communications as We Head Into NADA

Handling Manufacturer Communications

Mike Charapp, Author, Auto Dealer Law

 

With NADA quickly approaching and franchise meetings on the horizon with OEMs, the time is now for dealerships to familiarize themselves with how to respond to factory…

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Added by Laurie Halter on January 30, 2013 at 11:30am — No Comments


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Why Businesses Need Reputation Management

Your business does better when it is perceived in a good light. In this day and age, it is easy for people who are unhappy with a business or a product to rant that business with unwanted negative online attention.…

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Added by Nora Nesbitt on January 30, 2013 at 9:30am — No Comments

From the NCM Institute Blog: What is Time Management…Really?

One of the questions on the NCM Institute post-class surveys is, “Which of the trainings presentations or topics were the most useful to you?” One of the most prevalent answers we see…

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Added by Garry House on January 30, 2013 at 8:30am — 1 Comment


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Most Disruptive Media & Marketing Trends, January 2013 [CHART]

A survey of domestic and international media and marketing executives (about half of whom are in the services/marketing or media technology business) has found that a plurality 25% see mobile as the most disruptive force in their industry. Mobile outpaced other hot trends such as social media (13%), digital (12%), free information/free…

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Added by Joe Schwartz on January 30, 2013 at 8:30am — No Comments


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Lexus Nabs 100K Video Views on Facebook—in 10 Minutes

Auto brand leverages power of News Feed via live events, social ads and teasers

This caught my attention as I was browsing the ad media so I am sharing the ADWEEK story on ADM.

Statistics and opinions…

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Added by Joe Schwartz on January 30, 2013 at 8:15am — No Comments

How To Target The Consumer With Your Marketing Strategy

Added by Paul Potratz on January 30, 2013 at 7:39am — No Comments

CarDoll vs Kate Upton MB car wash commercial - a double standard??

So in the wake of the massive discussion about CarDoll in Ralph Paglia's post, Attacking People in Social Media Based on Appearance, Sexual Orientation or…

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Added by Big Tom LaPointe on January 30, 2013 at 7:30am — No Comments


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Secrets To Being Successful In Automotive Internet Sales / Business Development - "Relationship Selling"

http://www.internetsales20group.com

Secrets To Being Successful In Automotive Internet Sales / Business Development - "Relationship…

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Added by Sean V. Bradley on January 30, 2013 at 7:30am — 1 Comment

How To Perfect Your Dealership Website

There is no question these days that your dealer site is one of the most valuable resources in your digital marketing toolbox. From your site, you have the ability to reach your largest traffic source and cater your message from page to page to meet the needs of individuals, groups and communities of people.

As I research dealership websites…

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Added by Michael Cirillo on January 30, 2013 at 7:00am — 2 Comments


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Auto/Mate Announces Integration with 700Credit, Providing Auto Dealers With Complete Access to Credit Services

ALBANY, N.Y. – January 30, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with 700Credit, the automotive industry’s leading provider of consumer credit reporting and compliance products. Auto dealerships using AMPS now have complete, seamless access to 700Credit’s web-based credit reporting system…

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Added by Mike Esposito on January 30, 2013 at 6:55am — No Comments

Who is the Dummy Now?

Growing up, my sister would call me a dummy. As much as I cringe to admit this, she was right. I am a dummy…..a crash test dummy!



In each incident, I was alone in the vehicle while sitting at a stop light, my standard transmission had been shifted into neutral, my foot was on the brake and I was perfectly still when….WHAM!!! Both vehicles were Japanese produced sports cars…

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Added by Stephanie Young on January 30, 2013 at 6:00am — 2 Comments

IRIE-MON - Dees new VeeDub ad for big game hits mark with Jamaican kul-tcha

So the battle continues, and I think THIS "Get In. Get Happy." VW ad for Super Bowl Sunday wins the battle by TKO in the second round.

Fun, pithy, enthusiastic...and has a CAR. The appearance of Big Bang Theory star, Kaley Couoco, in the Toyota ad may challenge…

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Added by Big Tom LaPointe on January 29, 2013 at 8:00pm — 6 Comments


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Automotive SEO has become a PR tool

Anyone who has been involved in automotive internet marketing for a while knows that despite all of the fancy new techniques and intriguing social platforms, search engines remain the most important source of relevant traffic to your website and physical dealership. It has replaced the phone book, augmented the map, and is the place that the majority of…

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Added by Richard Valenta on January 29, 2013 at 5:30pm — 1 Comment

Kelley Blue Book Ranks Top 25 Used Cars

Kelley Blue Book Ranks Top 25 Used Cars Based on Traffic to Their Information Pages at KBB.com

Posted on Auto…
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Added by Ralph Paglia on January 29, 2013 at 5:00pm — 2 Comments

Results of Google New Cars Beta Advertising Program in San Francisco





I've written a number of articles on the Google "Cars" program that has been in Beta Testing in the San Francisco Bay area.  (…

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Added by Brian Pasch on January 29, 2013 at 1:43pm — 2 Comments


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How Big Data and Customer Analytics Can Boost Customer Retention.

TechWeb, a division of United Business Media (UBM Tech) recently released a comprehensive white paper sponsored by IBM, titled, “The State of Customer Analytics: Taking a Proactive Approach to Loyalty & Retention”. The white paper explores how customer analytics can increase customer retention and minimize defections through optimally timed, personalized retention offers while significantly improving a company’s bottom line.

Most companies have vast amounts of data about their… Continue

Added by Mike Gorun on January 29, 2013 at 1:30pm — No Comments

The Half-Life of Educational Content

The great part about digital marketing is that there is no shortage of advice to be found. No matter what corner of the web you land on, people are telling you how they have cracked the Google algorithm or how they can read pagerank in their Starbucks tea leaves. The only problem is that digital marketing advice, by its very nature, has a short half-life. It…

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Added by Timothy Martell on January 29, 2013 at 9:00am — 2 Comments


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Automotive Mobile Marketing 101: 6 Tips Get You Found on the Phone

People are increasingly using smartphones and other mobile devices to search the Web.

Your site needs to be optimized for mobiles in order for them to find you.

1) Target Mobiles with Ads

Ad networks let you…

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Added by Joe Schwartz on January 29, 2013 at 8:36am — No Comments

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