Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I am always amazed at people boiling down booth bait, CarDoll, etc. to "sex sells, stupid". Instead of that quick and shallow answer, let's think a minute or two. About where we work. And who we work with.
When women started working at dealerships in capacities other than the receptionist, how long do you…Continue
If there’s one word I hate using in marketing, it’s “engagement”. The term has been so overused and abused since the rise of social media that its meaning has become distorted. It’s defined in different ways and means different things to different people. Thankfully,…
Mike Charapp, Author, Auto Dealer Law
With NADA quickly approaching and franchise meetings on the horizon with OEMs, the time is now for dealerships to familiarize themselves with how to respond to factory…Continue
Added by Laurie Halter on January 30, 2013 at 11:30am — No Comments
Your business does better when it is perceived in a good light. In this day and age, it is easy for people who are unhappy with a business or a product to rant that business with unwanted negative online attention.…Continue
Added by Nora Nesbitt on January 30, 2013 at 9:30am — No Comments
One of the questions on the NCM Institute post-class surveys is, “Which of the trainings presentations or topics were the most useful to you?” One of the most prevalent answers we see…Continue
A survey of domestic and international media and marketing executives (about half of whom are in the services/marketing or media technology business) has found that a plurality 25% see mobile as the most disruptive force in their industry. Mobile outpaced other hot trends such as social media (13%), digital (12%), free information/free…Continue
Added by Joe Schwartz on January 30, 2013 at 8:30am — No Comments
Statistics and opinions…Continue
Added by Joe Schwartz on January 30, 2013 at 8:15am — No Comments
Added by Paul Potratz on January 30, 2013 at 7:39am — No Comments
So in the wake of the massive discussion about CarDoll in Ralph Paglia's post, Attacking People in Social Media Based on Appearance, Sexual Orientation or…Continue
Added by Big Tom LaPointe on January 30, 2013 at 7:30am — No Comments
Secrets To Being Successful In Automotive Internet Sales / Business Development - "Relationship…Continue
There is no question these days that your dealer site is one of the most valuable resources in your digital marketing toolbox. From your site, you have the ability to reach your largest traffic source and cater your message from page to page to meet the needs of individuals, groups and communities of people.
As I research dealership websites…Continue
ALBANY, N.Y. – January 30, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with 700Credit, the automotive industry’s leading provider of consumer credit reporting and compliance products. Auto dealerships using AMPS now have complete, seamless access to 700Credit’s web-based credit reporting system…Continue
Added by Mike Esposito on January 30, 2013 at 6:55am — No Comments
In each incident, I was alone in the vehicle while sitting at a stop light, my standard transmission had been shifted into neutral, my foot was on the brake and I was perfectly still when….WHAM!!! Both vehicles were Japanese produced sports cars…
Fun, pithy, enthusiastic...and has a CAR. The appearance of Big Bang Theory star, Kaley Couoco, in the Toyota ad may challenge…Continue
Anyone who has been involved in automotive internet marketing for a while knows that despite all of the fancy new techniques and intriguing social platforms, search engines remain the most important source of relevant traffic to your website and physical dealership. It has replaced the phone book, augmented the map, and is the place that the majority of…Continue
Kelley Blue Book Ranks Top 25 Used Cars Based on Traffic to Their Information Pages at KBB.comContinue
Added by Mike Gorun on January 29, 2013 at 1:30pm — No Comments
The great part about digital marketing is that there is no shortage of advice to be found. No matter what corner of the web you land on, people are telling you how they have cracked the Google algorithm or how they can read pagerank in their Starbucks tea leaves. The only problem is that digital marketing advice, by its very nature, has a short half-life. It…Continue
People are increasingly using smartphones and other mobile devices to search the Web.
Your site needs to be optimized for mobiles in order for them to find you.
1) Target Mobiles with Ads
Ad networks let you…
Added by Joe Schwartz on January 29, 2013 at 8:36am — No Comments