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All ADM Member Blog Posts (8,974)

Does Your Facebook Fan Page Have Curb Appeal?

Facebook Fan Page Curb Appeal…


Added by Ralph Paglia on February 14, 2011 at 3:00pm — No Comments

The Importance of Relevancy in Marketing - By DMEautomotive

Relevancy.  All of us in the automotive industry have heard about the importance of relevancy in our direct marketing efforts, almost to the point of ad nauseam, right? (Admittedly, I’m guilty as charged.) However, this past weekend during “the biggest show on earth” we were all reminded that relevancy is equally important in the traditional marketing world…specifically the commercial.

Sure, most of us were easily entertained by the sentimental score of Star Wars and the…


Added by Stacy Mueller on February 14, 2011 at 1:30pm — 1 Comment

Grading Your Dealership’s Competition

In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social media marketing to website lead management. In order to beat your competition out in sales, your dealership needs to take the time to look at what competitors are doing. Here are a few quick tips to analyze…


Added by Paul Potratz on February 14, 2011 at 12:30pm — No Comments

Importance of monitoring your social presence.

Even if you have "decided" not to actively participate in social media, customers still will talk about your dealership through social media, it’s really not a choice. Either you can fill the vacuum with your perspective, or your customers and competitors will fill it for you.  The choice is clear.  

Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed.

Monitoring is only one piece of the…


Added by Joseph Little on February 14, 2011 at 12:15pm — No Comments

SEO Risks and Pitfalls - You Thought J.C. Penney Had Problems?

And you thought J.C. Penney had SEO problems?



Added by Ralph Paglia on February 14, 2011 at 9:16am — No Comments

Bricks Without Straw?

Does your GM know the car biz from twenty years ago like the back of his hand but reaches for an Internet Manager or eCommerce Director whenever there’s an Internet problem?   And is that person he reaches for . . . you?  And is getting approved training, website upgrades like chat, a good CRM and processes,…


Added by Keith Shetterly on February 14, 2011 at 8:30am — 6 Comments

Happy Valentines and Moving On!

Happy Valentine's Day, and this is just a short FYI blog that I'm moving on from my current consulting gig at the dealership.  I held the title "eCommerce Director" over three years (14 makes, three locations), but as some of you already know I have reached an amicable parting of the ways with the current regime there as of this Friday 2/18/2011.

My new gig will be announced shortly, but it will include both my own company and continuing my own consulting--so keep me in mind if you…


Added by Keith Shetterly on February 14, 2011 at 7:30am — 4 Comments

Internet Sales Manager Tips to Clean Up and Organize Your Computers

6 Tips for Internet Sales Managers to Clean Up and Organize Their Computers!

Find files faster and start working more efficiently with a well-ordered PC

6 Tips for Cleaning Up and Organizing Your PC If it’s been a while since you last organized your PC (or if you’ve never really bothered to do it), getting all of those stray files and folders in order can seem…


Added by Ralph Paglia on February 13, 2011 at 11:53pm — No Comments

Firstlook MAX

Firstlook MAX looks like it has some great technology to really build some great comments, and then to push all of your inventory to the internet.  I am looking for some comments on how people are liking this tool, thanks  Greg

Added by Greg Mills on February 13, 2011 at 8:21pm — No Comments

Internet Battle Plan V Dealer Seminars and Workshops in Kansas City

Internet Battle Plan V on May 18 - 20 in Kansas City, MO with:

Ralph Paglia

Larry Bruce

Sean Stapleton…


Added by Ralph Paglia on February 13, 2011 at 1:30pm — 1 Comment

Automotive Marketing Boot Camp

The "Automotive Marketing Boot Camp" being held in Orlando, Fl April 16 - 18 presents a unique opportunity for automotive internet and digital marketing managers to learn from the most “hands on” experienced professionals in our field. The list of presenters is…


Added by Rob Fontano on February 13, 2011 at 9:02am — 8 Comments

AdAgencyOnline.Net Reviews Next Generation Dealer Services For Automotive Advertising Agencies In An Interview With David Johnson

Automotive advertising agencies are challenged to keep up with new technologies and online marketing channels to accommodate today's internet savvy consumer.  Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies that leverage their resources and complimentary skill sets to serve their auto dealer and vendor clients.  The network's portal --…


Added by Philip Zelinger on February 13, 2011 at 8:00am — 2 Comments

Are You Investing in Digital Marketing Education?

Regardless of the vendor marketing slants regarding social media and digital marketing, it is clear that the automotive industry needs to invest in educating their employees on digital marketing. 

Equally as important is the need to attract the next generation of automotive sales and marketing professionals.  Most billion dollar industries have established Internships and educational programs for skills enhancement.  Somehow many car dealers never got that memo.




Added by Brian Pasch on February 12, 2011 at 1:00pm — 5 Comments

Quit using stock photos

If anyone is still using stock photos on their websites, I would recommend you stop right now.  Get out there and take your own pictures; better yet, take them in front of your store to build instant credibility.  Also, make sure you have a good camera; a good one should be able to support 100 photos per car.  An easy way to take these pictures is to set up three spots; one for small, medium and large cars.  Then put dots around each spot.  So anyone can take these pictures just by walking… Continue

Added by Joseph Little on February 11, 2011 at 2:11pm — 1 Comment

Google Completes Major Update To Website PageRank Scores

In the past 30 days I have noticed that Google PageRank Scores (0-10) have changed. After some research, it looks like around January 20, 2011 a major recalculation occurred.

The update has had some mixed results; some sites have gone up and some down. Active websites that were once a PageRank 4/10 are now a 3/10. Some established sites have stayed the same.

New sites have popped up very nicely like…


Added by Brian Pasch on February 11, 2011 at 7:00am — 2 Comments

Integrated Social Media and Reputation Management Tools at NADA

One observation from the NADA Convention was the number of website vendors that were integrating social media monitoring and reputation management tracking tools into their client dashboard. Two such companies I had a demo with were @utoRevenue and

The shift to integrate social media tracking and reputation management alerts will eventually limit the business upside of stand alone reputation management software companies and social media syndication… Continue

Added by Brian Pasch on February 10, 2011 at 1:30pm — 3 Comments

New News on Newspapers

Warren Buffet recently announced he is leaving the board for the Washington Post Co. after almost a 40 year run.  On another note Rupert Murdoch's News Corp just launched the first i-pad only newspaper last week which it plans to charge 99 cents per week or $40 per year to read.  There has also been talk that the New York Times, the most visited news publication on the internet, will also start charging for it's on-line paper.

Dealers and agencies both know traditional newspapers have… Continue

Added by Paul Potratz on February 10, 2011 at 12:02pm — No Comments

Glynn Rodean's FREE "Best of the BDC" E-Book resource for Car Dealers

Based on Glynn Rodeans' extensive experience setting up and training dealers on professional and effective Business Development Center (BDC) operations the New Vision Sales training and consulting team has produced a 95 page E-Book packed with invaluable techniques, tips and insights.  This resource provides an essential foundation for addressing concerns and defining a BDC strategy for under performing…


Added by Glynn Rodean on February 10, 2011 at 6:38am — No Comments

The buzz is back!


After spending the last few days at the NADA Convention in San Francisco it was evident that while consumer spending remains cautious, vendors and exhibitors are positively optimistic about doing business in 2011. And, as always, 'San Fran' didn't disappoint: cool cars, sensational weather and...the opportunity to pick-up on the Superbowl vibe, which as the whole world knows by now was won by the Green Bay Packers who thumped the Pittsburg Steelers 31 to 25. Another highlight…


Added by charles bayer on February 9, 2011 at 10:30pm — No Comments

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