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All ADM Member Blog Posts (9,339)

Strategy For Brands Impacted By Japan Nuclear Crisis

The May 9th issue Automotive News opens with a story about the reversal of fortunes for the Detroit 3 compared to the state of US automotive manufacturers five years ago.  According to Automotive News :


"Toyota and Nissan expect to lose money for the next 6 months.  Honda says it will suspend June and July dealer orders for vehicles built in Japan."


The impact of the Tsunami on critical car components and factories…


Added by Brian Pasch on May 11, 2011 at 2:00pm — No Comments

The Digital World of Millennials

Young adults are the most connected consumers…


Added by TERRY GIBSON on May 11, 2011 at 8:30am — No Comments

Automotive Website Awards Applications Now Open


PCG Digital Marketing has announced that registration for the Automotive Website Awards (AWA) is now open.  Companies that provide automotive websites should register for the annual review process by June 1st, 2011. The awards luncheon will be held at the Bellagio Hotel from 12:30 – 2:30 pm on Sunday October 9th. This year’s Automotive Website Awards will be presented in conjunction with the 2011…


Added by Brian Pasch on May 11, 2011 at 8:30am — No Comments

Say "No" to the Dealership Facebook Page

Yup, I said it...say "no" to the dealership Facebook page!


Most people know I'm not an advocate of dealerships having a Facebook page.  Yes, I know social media is all the rage, which puts Facebook at the top of any social media "to do" list or strategy.  But I have yet to see any strong argument or example supporting the idea that dealerships should have a Facebook page at all.  I do believe that there are a handful of dealers out there with enough brand mojo to create and…


Added by Charles Kim on May 10, 2011 at 12:00pm — No Comments

One of the most popular sessions at the 10th Digital Conference & Exposition

Join us on Thursday, May 19th for one of the most popular sessions from the 10th Digital Dealer Conference & Exposition. This session had almost 250 attendees. People were 3 deep in the back of the room and some were even sitting on the floor. Check it out. 

Join us for…


Added by Arnold Tijerina on May 10, 2011 at 11:30am — No Comments

How Many Internet Leads Can One Person Handle?

I get asked this question every now and then..."How many new internet leads can one person handle each month?"  80?  100?  120?  150?  The short answer is 80 to 100...and if he/she is a total machine, then MAYBE 120.  Without going into some super in-depth analysis, here's how I try to explain it:


Assume that you have an Internet Sales Consultant that has been with you for over a year.  Here's about what I'd expect to see them do each month:


  • 100 new…

Added by Charles Kim on May 9, 2011 at 3:00pm — 3 Comments

Sexy Dealer Website Rule 1: Smash the Cookie-Cutter

The New Digital Automotive Marketing Strategy Gets Bold About Branding

In 2011, a sexy dealer website means creating a stand-up-and-take-notice brand. “It’s time to smash the cookie cutter,” Andy…


Added by CDK Global on May 9, 2011 at 11:30am — No Comments

The Phone Call Follow-up to an Internet Lead - A Different Take

As more and more people increasingly prefer to communicate electronically (be it e-mail, text, IM, tweets, FB posts, etc.) over more traditional means (i.e. phone, face-to-face), we need to really think about the phone call follow-up after getting an internet lead to maximize customer engagement.

I've said before that there are two main reasons why getting a customer on the phone or into the dealership is beneficial to the dealer:

  1. Our brains are hard-wired to…

Added by Charles Kim on May 9, 2011 at 9:30am — No Comments

How to Create a Solid Email Marketing Program

93% of web users subscribe to permission-based email…


Added by TERRY GIBSON on May 9, 2011 at 8:19am — No Comments

Reputation Management Is Not Rocket Science

There are a number of good reasons for operating an ethical and legally compliant dealership, not the least of which is staying out of a courtroom.  Perhaps the most important - and most often overlooked - reason is increased customer satisfaction.  There are times when an employee may feel that he or she came out the winner by bending the rules a little, but what about the dealership’s reputation?  What about the customers who were mislead?  It seems like there might be some losers in the…


Added by Jim Radogna on May 8, 2011 at 11:15am — 3 Comments

Letters and Mother's Day

One of my very good childhood memories is Mom writing Granny (her Mom) letters and Mom also getting letters from Granny.  Mom and Dad had moved us to Ohio for the better life that came then from factory work, so at the time we were far away from Granny back in Tennessee.  The telephone was still expensive and unreliable…


Added by Keith Shetterly on May 8, 2011 at 9:30am — No Comments

How Professional Are Your Professionals?

Here at Don Graff Automotive we often implement a series of test calls to dealerships in order to assess how well they handle incoming sale’s inquires. These “mystery shopper” calls can tell us what the current aptitude of a dealership is and what problem areas we’ll need to focus upon when it comes to the consulting end of the services we provide. In a perfect world, where every dealership possessed a well-trained staff of business development center employees, each call would be handled…


Added by DON GRAFF on May 7, 2011 at 7:30pm — No Comments

Top 10 Reasons to Learn How to Professionally Interact with Women (as customers and co-workers)

10)  We were all born of women, consider the pain, anguish and toil endured for you to just be here; in other words, if nothing else, do it for your mom dummy

9)  You can't just buy every female customer and co-worker roses and jewelry to make up for stupid things you say like you do with your wife or girlfriend- get it right

8)  Girls stopped having cooties a long time ago, it is safe to treat them as human now

7)  Every woman is somebody's daughter

6)  Women…


Added by Brad Alexander on May 7, 2011 at 8:26am — No Comments

Good guys don't wear plaid coats.

An anecdotal lesson we can learn from as we engage with our fans on Facebook.

About a year ago as I tracked the Facebook activity of a very successful auto group, well known for their best practices and particularly their Facebook "success"....I watched them launch a Facebook campaign titled "free 42 inch flat screen TV for the first 20 customers Saturday June XX".....they had several thousand Facebook fans at the time and ....yup......their fan base showed up in mass shortly after…


Added by Thomas A. Kelly on May 7, 2011 at 5:00am — 4 Comments

Getting Consumers to Buy In to Geolocation Apps

Privacy a major obstacle for location-based marketing…


Added by TERRY GIBSON on May 6, 2011 at 7:26am — No Comments

Digital Dealer 10 from the world of April Rain

Digital Dealer 10 from the world of April Rain

April 18-21, 2011 

Screen shot 2011-05-05 at 6.13.46 AM   

So, let me start by saying it was a year ago that I had attended my first Digital Dealer. I was in Business Development at CarSoup, primarily worked with Minnesota dealers, and had about 250 Facebook Friends. I started my automotive networking at Digital Dealer 8, then continued at Digital…


Added by April Rain on May 6, 2011 at 4:18am — 1 Comment

You MUST read this before you take another up or pencil another deal!

Selling Cars: Child’s Play

     Got your attention didn’t I?  Some of you are offended, some are intrigued and others are just wondering what nonsense is being spewed by this dork.  In any case, you’re reading.  It was recently brought to my attention that one of the greatest sales books ever was penned by none other than “Dr. Seuss”.  I’m talking about “Green Eggs and Ham”.  It’s brilliant in its simplicity and the entire focus is on the tenacity of one…


Added by Brad Alexander on May 5, 2011 at 9:21pm — No Comments

Manangers: How do You Rate as a Teacher?

In this very competitive marketplace a successful business needs not only a great company vision but great managers to see it through.

Examine any successful dealership’s business module and you will find a great manager there turning each goal into reality. A great manager understands how to take hold of a company’s vision and translate it into processes and procedures that will accelerate their staff to the top.

How these managers…


Added by Glenn Pasch on May 5, 2011 at 6:12pm — No Comments

NJ VW- Douglas VW says check out Barry Segal picking up his 2011 EOS at Douglas VW in Summit NJ

NJ VW- Douglas VW says check out Barry Segal picking up his 2011 EOS from Tito Delgado at Douglas VW in Summit NJ!

If you`re in the Somerset/Union County New Jersey area & are in the market for a great deal on a New…


Added by Ken Beam on May 5, 2011 at 4:00pm — No Comments

Live Chat Converts Leads into Customers

Do you realize that countless sales leads slip away unnoticed? Does your website lack customer engagement? There is an app for that and it’s called ‘live chat.’

Auto dealerships rank among the top companies most in need of online customer engagement. Car Dealership websites that excel at…


Added by Justin Braun on May 5, 2011 at 4:00pm — No Comments

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