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All ADM Member Blog Posts (10,445)


Influencer
Behavioral Targeting

The Holy Grail of Marketing

A recent article by Harvard Business Review very succinctly gets at the heart of marketing success.

“Targeting individuals with perfectly customized offers at the right moment across the right channel is marketing’s…

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Added by Amanda Meuwissen on January 30, 2012 at 7:33am — 1 Comment


Influencer
Contact At Once! Dealer Chat Software Now Available to VinSolutions Automotive Clients

VinSolutions dealer chat software

VinSolutions selects Contact At Once! and embeds new dealer chat communications product.

Contact At Once!, the dealer chat software leader, and VinSolutions, an industry-leading developer of Internet-based Customer Relations Management (CRM), Internet Lead Management…

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Added by Aaron Hassen on January 30, 2012 at 6:04am — No Comments


Influencer
New Year, New You

Don’t you just hate New Year resolutions?

Regardless of how determined you are to stick to them, very few of us do. I’m told however, that if you write them down you have a better chance of making them happen...

Now if I was an auto dealer looking for dynamic new ways…

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Added by charles bayer on January 29, 2012 at 8:24pm — No Comments


Influencer
ADM Members Invited to Automotive Boot Camp May 15-17 Las Vegas

When the dates and location of the 2012 Automotive Boot Camp were announced, a flurry of calls hit Carrie Hemphill, Managing Director of First Class Educators (FCE).

 

According to Carrie, "In the first week we sold out all the Gold Sponsorship levels and in first two weeks over 50% of the exhibit hall was sold out.  This will be our biggest conference to…

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Added by Brian Pasch on January 29, 2012 at 5:00am — 2 Comments


Influencer
Give Your Customers The Hook To Get In Your Showroom

I have written about the influence of Jim Lecinski's book "Winning The Zero Moment of Truth" and the data that confirms that consumers are actively researching online during the Zero Moment of Truth prior to contacting a local car dealer.

 

 

This first contact, called the…

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Added by Brian Pasch on January 28, 2012 at 12:30pm — 4 Comments


Influencer
Google's New Approach to Privacy Policies

One policy, one Google experience

Google is getting rid of over 60 different privacy policies across Google multiple platforms, applications and websites... replacing them with one that’s a lot shorter and easier to read. Google's new policy covers multiple products and features, reflecting their…

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Added by Ralph Paglia on January 28, 2012 at 11:30am — 1 Comment


Influencer
NJ Volkswagen - Beetle | Douglas VW | Ken Beam shows Low Mileage Beetle at Douglas VW in Summit NJ!



Watch Ken Beam Show-N-Tell you all about this beautiful, very low mileage 2007 VW Beetle at Douglas Volkswagen in Summit New Jersey! What an awesome color! Gecko Green! Very LOW mileage! *This may very well be the lowest mileage Gecko Green 2007 Beetle on the entire Internet! Only has 26,019 original low miles! Automatic! CFC..... Car Fax Clean! No Accidents!… Continue

Added by Ken Beam on January 27, 2012 at 6:51pm — No Comments


Influencer
$2,000 To be Paid For Best Dealer Walk-Around Video in Las Vegas

Dealer employees can submit a video walk-around that features themselves in a video walk-around. The car featured can be new or used, but the person in the video must be a current employee of the car dealership.

 

The videos will be judged by an industry panel that includes …

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Added by Brian Pasch on January 27, 2012 at 5:30pm — 1 Comment

No, we Are Not DealerRater.

Since we started our pre-launch of our ISR 'In Store Review' Mobile Web App a large number of dealerships have decided to participate. Unfortunately, about 2% of the dealerships were under the impression we were DealerRater. So I wanted to go on the record and let everyone know we are MyDealerReport.com, not DealerRater. We don't want the 2% to be mislead…

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Added by John H. Isaac on January 27, 2012 at 4:14pm — No Comments

Word Tracks: A Proven Method for Selling Automotive Accessories

Word Tracks: A Proven Method for Selling Automotive Accessories

Insignia has many years of experience in the automotive industry. And, we’ve discovered a few strategies and techniques very successful dealerships use to create…

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Added by Ashley Poag on January 27, 2012 at 1:46pm — No Comments

Improve your Effectiveness TODAY: Ask Me Why

I peruse more articles per day than I can count in my efforts to remain on the cutting edge of strategy, social network management and online marketing. Recently, I found that one common, underlying theme to so many of these "tips and tricks," as they're often packaged, was actually a part of human nature; the perpetual assessment of "why."

The question of "why" isn't necessarily out of greed or selfishness, it's our brains' natural way of making choices - professional, personal,…

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Added by Camille Forte on January 27, 2012 at 6:39am — No Comments

The Rising Utility of Customer Service Software in the Market

In today’s era, world has become globally aware on account of latest technology and customer support software. Every business is actively participating in transforming the technology of their work place to boost up their present sales and marketing efforts effectively and efficiently. The competition in business world is rising day by day, and to hammer the competition with great customer support software…

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Added by Jeniffer Maben on January 26, 2012 at 11:11pm — No Comments


Influencer
Here`s a cool little EBlast ala Ken! ~ I fired this out to approx. 27,000 clients today - What sort of EBlasts are you using at your dealership?

 EndOfMonth.jpg



Please review our Exclusive New Volkswagen Specials.

*Click the Flashing Banner to get the details on our offers.



Please call Dan Beckelman our Internet Specialist at

908-868-3950 if you need any more…

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Added by Ken Beam on January 26, 2012 at 3:59pm — No Comments


Influencer
Accurate Sourcing - The New Holy Grail

In doing my 2011 review, I came across some amazing sourcing statistics for our group.  We sold a huge number of vehicles with the following sources:

  • Walk-in
  • Drive-by
  • Location
  • Manual Add - meaning no actual source was selected

 

Does anyone really think a customer is actually a walk-in?  Are customers driving the streets of America and suddenly overcome with the desire to pop in to a car dealership and buy a new vehicle?  In the…

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Added by Mike Warwick on January 26, 2012 at 11:30am — 1 Comment


Influencer
Automotive ZMOT Infographic and EcoSystem

This Automotive Zero Moment of Truth Infographic is a great discussion piece to have with your dealership team about how the car shopping eco-system is working today.

 

Stimulus Investments Drive ZMOT Activity

 

 

Stimulus investments (Radio, TV, and Newspaper) for a majority of consumers do NOT create a direct beeline to the dealership (FMOT).…

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Added by Brian Pasch on January 26, 2012 at 4:00am — 4 Comments

Invite A Friend To ADM Day - Jan 26th

ADM prides itself in being the go to social network for the auto industry. We have a rich history of providing great information for the great price of absolutely nothing. How do we do it? We do it because we have great members such as yourself that are willing to share, answer questions and help others in our…

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Added by David Johnson on January 25, 2012 at 6:20am — 4 Comments

Be a Sales Pro – Work the Service Drive

Question: Is a sales associate’s selling responsibility complete once the customer drives off in his or her new wheels? For too many sales associates it is. This is a mistake.

 

Of course, the action all sales associates thrive on is, indeed, in the front of the store. After…

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Added by Kurt Kubicki on January 25, 2012 at 5:30am — 5 Comments


Influencer
Google Changes Algorithm; Affects Top-Heavy Ad Pages

While (I hope) most dealership websites won’t be affected by this, Google has recently announced they will begin penalizing websites that have too many ads at the top.  It's being called the "page layout algorithm" and affects sites that "don't have much content 'above-the-fold'", according to Google's Inside Search blog.…

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Added by Ali Amirrezvani on January 24, 2012 at 10:52am — 2 Comments


Influencer
Retention vs. Revenue: Today’s Prepaid Maintenance Plans

Prepaid Maintenance Plans (PPMs) have traditionally been used as a customer retention tool by dealers, and rightfully so. Paying up front for services is a guaranteed way to get customers back into the service lane. But the pricing and structure of many PPMs administered by third parties did not make the plans very profitable for the dealerships, and even more important, for the customers.

 

The new generation of self-administered, self-managed PPM plans offer many benefits…

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Added by Mike Gorun on January 24, 2012 at 8:27am — No Comments


Influencer
Kia Motors America Implements Live Chat Strategy for Kia Dealerships Nationwide

More than 100 dealers per month added since Mid-September.

Contact At Once! (www.autodealerchat.com), the leading dealer chat provider to the automotive industry, and Kia Motors America (KMA) (www.kia.com) today announced the achievement of a milestone – enablement of the 500th…

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Added by Aaron Hassen on January 24, 2012 at 4:38am — No Comments

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