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All ADM Member Blog Posts (8,949)

NADA Convention 2011; Post Traumatic Vendor Disorder!

SURLY VENDORS, BORING PARTIES AND SORE FEET COMBINE TO DELIVER AN EVENT BEST ENJOYED FROM THE PERSPECTIVE OF SMALLER GET TOGETHERS...

 

Including NADA 2011 in San Francisco, I have now attended 15 NADA…

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Added by Ralph Paglia on February 9, 2011 at 2:30am — 6 Comments

Investing In Education and Automotive Intern Programs For Digital Marketing

Now that the 2011 NADA Convention is over, our industry will set its sites on upcoming educational opportunities.  I would like to remind members of ADM of two special opportunities that need your attention to lock in savings on registration fees.



2011 Automotive Marketing Boot Camp



Automotive Marketing Boot Camp Registration

The much-anticipated…

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Added by Brian Pasch on February 8, 2011 at 4:30pm — 1 Comment

The Time is Here, and It is Growing at Mach Speeds

Auto Dealership Website Analytics This weekend, I was comparing website analytics for 2010 vs 2009 for one of our dealers, which got me to thinking about how 2009 compared to 2010. Before I knew it, I was digging into analytics for 2008 and 2007.



Limiting myself to just one dealer's analytics could taint my findings with the improvement of the website, lead generation, SEO, SEM, etc. So to ensure the most accurate…

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Added by Paul Potratz on February 8, 2011 at 12:30pm — No Comments

The Digital Divide - Thoughts from NADA 2011

There I was having a great discussion at NADA with some high-powered folks in the digital realm, when I realized that they didn’t get something very important:  Many dealers are not “leading edge” for Internet sales and marketing.  Nor are they anywhere near the edge, for that matter,…

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Added by Keith Shetterly on February 8, 2011 at 10:00am — 2 Comments

Polk / AutoTrader.com article I found interesting and wanted to share with you.

Polk/AutoTrader.com Study Finds Online Vehicle Shopping Influences Dealership Choice

02/07/2011…

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Added by Bill Goodfriend on February 8, 2011 at 9:53am — No Comments

Automotive Social Media Marketing; Sources of Success May Surpriser You!

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Added by Ralph Paglia on February 8, 2011 at 7:00am — No Comments

Brand Loyalty

Standing the Test of Time

 

Seth Godin, called “America’s Greatest Marketer” by American Way Magazine, recently wrote on his blog about loyalty, not specific to any one type of industry but brand loyalty in general. He stressed in his article that loyalty isn’t about customers choosing a brand because it was the cheapest at the…

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Added by Amanda Meuwissen on February 8, 2011 at 6:35am — No Comments

Chrysler Goes Bold in Order to Inspire

Chrysler's Super Bowl ad was bold. It aligned luxury with Detroit and the edge of Eminem. It was daring, inspiring, fresh and needed. It was beautifully filmed and edited, boasted impressive copy writing, and it was delivered at the perfect time for Chrysler, Detroit, and the country. And often timing is more important than anything, much to all of our fabulous creative friends’ dismay. But in this case, great creative aligned with perfect timing. Let’s only hope it results in sales. Only…

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Added by Patti Swanson on February 7, 2011 at 6:54pm — No Comments

Google Gets Into Automotive Lead Generation

Google met with top automotive dealers and manufacturers at the 2011 NADA Convention in San Francisco this week to introduce their new lead generation model for search, which one insider called "Dealer Preference". This is a new strategy for their popular Google Adwords software.



The new paid automotive…

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Added by Brian Pasch on February 7, 2011 at 3:30pm — 13 Comments

Engage Mobile Users with Your Dealership's TV Ads

Automotive Marketing to Mobile Users While watching your dealership's TV ads, people with smartphones are probably using their phones and more than likely are online. In fact, according to a recent article by Engadget, a study by Nielsen and Yahoo! found that 86% of mobile internet users are browsing on their phones while watching TV, whether using mobile apps, browsing the internet, accessing social networks like Facebook or Twitter, or…

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Added by Paul Potratz on February 7, 2011 at 11:16am — No Comments

Chrysler Ad- Love, Like or Did they miss the point?

I just wrote an article on the Super Bowl Chrysler ad.

To me is was probably the single most effective ad to come out of Detroit. Didn't feel like two minutes to me and I watched it 4 times.



http://www.genconnect.com/career/super-bowl-ads-commercial-detroit-...



What did you think?



Grant Cardone

Added by Grant Cardone on February 7, 2011 at 9:56am — 2 Comments

Potratz Welcomes Jordan Wolfe as Senior Graphic Designer

Potratz, a full service automotive advertising agency is pleased to welcome Jordan Wolfe to its team as Senior Graphic Designer to help take auto dealer clients to a new level. With over 12 years in advertising, Jordan prides himself on the unique path where his career has taken him.

He has worked in the sign industry, trade show…

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Added by Paul Potratz on February 7, 2011 at 8:35am — No Comments

2011 NADA Convention Vendor Parties Rocked

The 2011 NADA Convention started on Friday February 4th and attendance this year is very strong. Aside from the large exhibit area, some of the best parts of the convention is the networking parties hosted by industry vendors. Friday night PCG Digital Marketing hosted a wine tasting dinner at Le Charm Restaurant in San Francisco for clients and friends. It was an intimate affair with great wines from Meander,… Continue

Added by Brian Pasch on February 6, 2011 at 6:49am — No Comments

NJ VW - Where else? Only at Douglas. * Just click the picture below

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Added by Ken Beam on February 5, 2011 at 8:05am — No Comments

NJ VW- Where else? Only at Douglas. *Just click the picture.

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Added by Ken Beam on February 5, 2011 at 7:57am — No Comments

Measuring Social Media Campaigns for Auto Dealers

Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators.



First, dealers should determine what their campaign sets out to…

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Added by Paul Potratz on February 4, 2011 at 8:28am — No Comments

The Social Cause - In Search Of A Higher Social Media Calling

2010 brought with it main stream social media for the auto industry, some embraced it and ran with it while others (most) knocked their head against the wall wondering what they were doing wrong. 2010 was more or less a trial, a yearlong test in the field of relationship marketing, what did you learn from it? If you're like a lot of dealers you…

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Added by David Johnson on February 4, 2011 at 7:30am — 4 Comments

Ralph Paglia Social Media Accounts and Profiles

Here are some links to a few of Ralph Paglia's Social media account profiles on the web:…
Blog Catalog
Bloggers Unite
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Added by Ralph Paglia on February 4, 2011 at 5:41am — No Comments

SiSTeR Technologies Granted a Patent for the Pictures-To-Video (Pic2Vid) Process

AdAgencyOnline.Net revealed this breaking news to their affiliated automotive advertising agencies in advance of today's press release announcing that SiSTeR Technologies was granted a patent for their Pictures-To-Video (Pic2Vid) Process during an interview that Philip Zelinger, the President of Ad Agency Online, LLC and host of AdAgencOnline.Net, conducted with Tomer Alpert from SiSTeR…

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Added by Philip Zelinger on February 3, 2011 at 4:00pm — No Comments

AdAgencyOnline.Net Reviews 2011 NADA Convention For Automotive Advertising Agencies On Auto Industry Insiders Blog Talk Radio Show

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be dedicating his Auto Industry Insiders blog talk radio show on Thursday, February 03rd, 2011 to review vendors exhibiting at the 2011 NADA Convention to discover new technologies and vendor solutions at the convention.  The Auto Industry Insiders show is recognized as a "network of…

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Added by Philip Zelinger on February 3, 2011 at 7:00am — No Comments

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