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All ADM Member Blog Posts (9,436)

My Chicago Experience

I wanted to share my PCG Pitstop experience since this is my first experience with the educational process and expertise as part of PCG Digital marketing. The workshops, advice and guidance that is offered to not only dealers but someone like myself that visits dealerships daily has been exceptional. The attendees of the workshops are given the ideas and tools to implement these great strategies and ideas so that individuals can leave these workshops with the ability to do this…


Added by Lizelle Landino on June 12, 2011 at 1:57pm — No Comments


It’s odd how, in the fortnight that passes between these lite essays, the theme for the next one always appears out of recent dealer visits.  For example, if I write about lead response times it’s because, unexplainably, LRT became an issue multiple times in my visits during the two weeks prior. 

The issue that revealed itself this time is Over-Thinking The Lead.  I had some poor mystery shops, and from stores that should know better and do better.  When we looked for a…


Added by Trace Ordiway on June 12, 2011 at 12:25pm — No Comments

PCG Chicago Pitstop 3 scholarships available

PCG Digital Marketing has 3 current scholarship openings available to attend the PCG Pitstop event this weekend at the Palmer House Hilton Hotel, located downtown Chicago. These available openings are open due to unclaimed seats from our sponsors. Anyone that is looking to learn about Digital marketing strategies and how to implement this in your store while having some great speakers at this event - should contact me. Please contact me directly at 201-800-1315. Don't wait and take advantage of… Continue

Added by Lizelle Landino on June 10, 2011 at 3:11pm — 2 Comments

Tag, You’re It: Latest Facebook Feature Provides Product Placement

After the creation of Facebook’s brand tagging feature, automotive marketing has a new tool at their disposal. Starting on May 11, Facebook users were able to tag more than just their friends in a picture – they could tag pages for brands, products and people. What does this mean for car dealer marketing?

Many dealerships already call for users and fans to submit pictures of their vehicle; brand tagging allows this without the call to action. After…


Added by Stacy Mueller on June 10, 2011 at 8:14am — No Comments

Union County NJ VW Sales Event - The Fun In The Sun Sales Event is ON at Douglas VW in Summit NJ!






The 2011 CC Lease Special.…


Added by Ken Beam on June 10, 2011 at 4:29am — No Comments

Keith's "Caption This"!


Keith Shetterly…


Added by Keith Shetterly on June 9, 2011 at 5:30pm — No Comments

Social Media MARKETING: The Selling Part is Up to You

Most everyday I hear somebody say that Social Media for dealerships is a waste of time.  When I ask them how they know that, they say, “Well, we’ve tried it and we got no response.”  Respectfully, just because you’re doing it wrong… Continue

Added by Kathi Kruse on June 9, 2011 at 9:12am — 25 Comments

Country of Origin

How important is country of origin to you? Is it the most important factor where a car was born or is it more country of design and country of manufature that people look for? I am just trying to get an understanding of buyer behaviour and how people measure importance.

Added by Steven Gleadall on June 9, 2011 at 7:15am — 1 Comment

Take That, Groupon! Google Enters the Online Deals Market

Google has now launched its latest venture, Google Offers, its entrance into the world of online deals. Sites like Groupon and LivingSocial have seen incredible success with offers that people buy into and then invite their friends via social media, and Google is now providing some competition. Dealers seeking fresh automotive marketing ideas can look to a tool like this to market service…


Added by Paul Potratz on June 9, 2011 at 7:00am — No Comments

Dealership Consultant, or 3rd Party Vendor Sales Rep in Disguise?

There are thousands of dealership consultants out there...from process consultants, to internet lead management consultants, to financial statement consultants, to social media consultants, and so on.  In my experience, I would say that a minority are truly awesome, many are weak, and most fall somewhere in between.


That said, I think a major concern for a dealer is a consultant who receives compensation of some type from dealership service providers (DSP) or vendors in the…


Added by Charles Kim on June 9, 2011 at 2:00am — 9 Comments

One of our client is looking for an Internet Sales Coordinator in Annapolis, MD

Preston Auto Group is one of the most progressive dealerships in the country in fact we are in the Top 100 of Ford Dealers in the Country! If you have a winning attitude and will only settle for perfection then we want to discuss the opportunity of becoming a Preston Certified Internet Sales Coordinator (ISC).

The ISC is responsible for responding to internet leads via email and phone communication. This position requires high-volume lead handling, including email and phone… Continue

Added by Paul Potratz on June 8, 2011 at 2:37pm — No Comments

Gmail Plug-In Tracks Cash, Political Leanings Of Friends And Spammers

New Gmail Plug-In Tracks Cash, Political Leanings Of Your Friends And Spammers

Is that little "neighborhood" group funded by the Koch brothers? With Inbox Influence you can see who gave what to whom in political contributions.…


Added by Ralph Paglia on June 8, 2011 at 1:00pm — No Comments

Social Marketing’s Benefits Rival Email for Small Businesses

Cost-effectiveness and ease of use boost adoption…


Added by TERRY GIBSON on June 8, 2011 at 7:22am — 1 Comment

Video impact on car sales

A company's competitive advantage has always been one of the most important factors in a strategic management process. How in the automotive industry (which i have just entered, having left University recently) can they sustain a competitive advantage without the use of video? It doesn't make sense a video surely for someone who wants to buy a product is much more important than any picture is worth and if people are viewing a product such as a car in the comfort of their own home or office…


Added by Steven Gleadall on June 8, 2011 at 2:28am — No Comments

QR Codes vs SMS marketing

Here are some great points comparing Text message marketing vs QR codes:

Added by Julia Spivak on June 7, 2011 at 10:13pm — No Comments

Creating A Support Network For Your Dealership Staff

I love this photo.  It was taken around 1:00 am on the last day of the Automotive Marketing Boot Camp when I had the opportunity to let my hair down and play in the IMACS Poker Tournament.  The heads up final pitted me against Mitch…


Added by Brian Pasch on June 7, 2011 at 1:10pm — No Comments

Can you keep up with 150 Friends on Social Media?

Think this is an interesting study on how the mind works as it relates to the potential we are in a social media bubble.  What do you think this says about the long-term future of the hard core social media users with hundreds or thousands of 'friends'?  Will they eventually cut back on friends and likes?



Added by Stan Bradbury on June 7, 2011 at 11:38am — 1 Comment

Auto/Mate Successfully Completes Development of DMS Integration for the Lexus Dealer Daily System

CLIFTON PARK, N.Y. – June 7, 2011 – Auto/Mate Dealership Systems ( announced today that it has successfully developed and tested its DMS, Automotive Management Productivity Suite (AMPS) for use with the Lexus Dealer Daily system. Lexus dealerships using AMPS can now communicate seamlessly with Toyota Motors Sales USA, Inc. (TMS) through integration points in all departments, including sales, F&I and…


Added by Holly Forsberg on June 7, 2011 at 11:30am — No Comments

How To Be (And Make Others) Successful Selling Cars

(originally published 6/3/2011 on Dealer magazine)


The other day, I started thinking about all the friends I’ve made that I met because they bought a car from me. I’m not talking about acquaintance-type friends, I’m talking about people that are involved in my life, and have been for a long…


Added by Arnold Tijerina on June 7, 2011 at 6:39am — No Comments

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