Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Lately there has been significant buzz about a statement that Matt Cutts made at SXSW in regards to a project that Google has been working on. This project, is designed, according to Cutts, to level the playing field for websites that don't do any SEO but have good content.…Continue
I was having a discussion with a dealer over a nice vodka tonic and a nice cigar when the discussion turned to conferences. "There are just too many that it's hard to know which ones to go to and which ones to skip," he said.
This concerned me a bit. I've been on that side of the debate before but with the help of friends like Jared Hamilton, Brian Pasch, and Ralph Paglia I have come to the conclusion that the industry doesn't have enough conferenes. Before…Continue
Added by J.D. Rucker on April 5, 2012 at 1:45am — No Comments
‘The difficulty lies not so much in developing new ideas as in escaping from old ones.’
- John Maynard Keynes
If the goal of automotive retail is to not only embrace eCommerce, but behave like eCommerce then we must first understand that continuing to plug technology into an old and established sales culture will be the slowest road possible to achieving this. By hanging on to…Continue
Lafayette, CO (PRWEB) April 04, 2012 - KPA’s Respiratory Protection Course has undergone a complete redesign so that collision centers, body shops, and dealerships go beyond meeting OSHA’s classroom training requirements, to increase the frequency of workers properly wearing respiratory protection on the job.
KPA’s Online Respiratory Protection Course fulfills OSHA’s annual classroom-training requirement for respiratory protection. The course covers how to select, wear, and maintain…Continue
Added by Patric Timmermans on April 4, 2012 at 11:58am — No Comments
When you’re planning your dealership’s online marketing strategy, is location a factor? Maybe you’re located near a river, mountain or near the border of a state with no sales tax. Maybe you know there are desirable customers who come from a zip code near you, but those customers have to drive by another same-brand dealership in order to get to your store. Or maybe your OEM program doesn’t give you the flexibility to target certain areas that you’d like to target — but you know your biggest…Continue
Added by Josh Vajda on April 4, 2012 at 9:25am — No Comments
Added by Jason Mickelson on April 3, 2012 at 9:30pm — No Comments
Automotive Customer Centricity Summit 2012
Intelligent Interactions - Creating
& Leveraging True Customer Insight
The Automotive Customer Centricity Summit is a unique event featuring:
Added by Ralph Paglia on April 3, 2012 at 7:30pm — No Comments
If there's one thing that can be used as a major differentiator between the yearly NADA convention and the bi-annual Digital Dealer Convention, it's a focus on digital technology. At the NADA convention, nearly every component operating a car dealership is covered from washing the cars to direct mail marketing campaigns. At Digital Dealer, it's all, well, digital.
I was listening to many of the sessions that covered different components of internet marketing when I came across one in…Continue
A couple of weeks ago, J.D. Power and Associates released a report titled “Beyond Satisfaction: J.D. Power 2012 Customer Service Champions—Brands That Deliver Service Excellence to Maximize Business Results.” The report concluded that consumers prefer brands with excellent customer service and don’t always focus on the lowest price. Auto related brands identified as “Champions” include Cadillac, Jaguar, Lexus and MINI.
Why is customer satisfaction important? J.D. Power…Continue
Added by Mike Gorun on April 3, 2012 at 11:04am — No Comments
A dog and a cat were recently having a conversation about how each other looks at the world.
They had been friends a long time and the dog had recently been promoted to the title of Service Manager of his Dealership. The cat had stopped by for a visit and to congratulate her friend on his recent promotion. And, as Managers are prone to do, they began to discuss how each run…Continue
Added by Leonard Buchholz on April 3, 2012 at 10:55am — No Comments
Service customers at auto dealerships are intensely loyal -- but are older and spend less than customers of independent shops and chains, according to a recent survey.
So dealers must win converts with online promotions and prepaid programs, said Mike Martinez, chief marketer at DMEautomotive, the marketing firm that commissioned the survey.
Dealer loyalists, defined as those who spend the bulk of their service dollars at the dealership, are more than twice as likely to be 55…Continue
Added by Crystal Hartwell on April 3, 2012 at 9:28am — No Comments
First-of-its-kind platform streamlines accessories sales communications across dealership departments and supplier network; enhances processes currently generating $475+ in sales per vehicle sold
San Francisco, CA – April 3, 2012 – izmocars (www.izmocars.com) today announced the launch of its AddOnAuto (AOA) Digital Dashboard platform for dealers who currently use the AOA Point of…Continue
Added by Crystal Hartwell on April 3, 2012 at 8:40am — No Comments
Automotive Social Media Summit 2012
The "3 Cs" of Social Media - Creating, Connecting, & Converting
The Automotive Social Media Summit is a unique event featuring:
Added by Ralph Paglia on April 2, 2012 at 7:00pm — No Comments
Will you call more customers to generate more sales? Will you learn and practice more great sales…Continue
Editor and Director of Operations
Auto Dealer Monthly, LLC
2012 Dealers' Choice Awards Winners Announced
SARASOTA, FLA. – April 2, 2012 - Auto Dealer Monthly magazine released the findings of the 2012 Dealers’ Choice Awards in the April 2012 issue. This year’s awards mark…Continue
Added by Jenny Murphy on April 2, 2012 at 11:25am — No Comments
As many observant dealerships know by now, there has been a lot of industry buzz about ZMOT. ZMOT, or the Zero Moment of Truth had its genesis at Proctor and Gamble, and has gained additional momentum thanks to Google and industry visionaries like Brian Pasch.
Added by Aaron Hassen on April 2, 2012 at 8:00am — No Comments
IDACO is the pioneer in wiring harness in Egypt; it established the wiring harness business since 1986, 2factories, more than 1500 employee, more than 10 customers, and exporting to Europe since 2005 ,
Added by Aya Fayez on April 2, 2012 at 3:30am — No Comments
1 in 4 online automotive shoppers, who gather information online and login…Continue
Added by Ralph Paglia on April 1, 2012 at 10:00am — No Comments
In preparation for their IPO, Facebook is extending its reach into the real world by releasing an in-vehicle app that will work with vehicles equipped with GPS and Bluetooth capabilities. The "Drive My Status" app is designed to allow people to stay connected at all times to their social networking by…Continue
Added by J.D. Rucker on April 1, 2012 at 1:37am — No Comments