Automotive Digital Marketing

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All ADM Member Blog Posts (13,107)

Automotive CRM: Differentiate Your Processes

The automotive industry is always evolving and with that evolution we must constantly adapt to the changes.

Question: When is the last time you thoroughly reviewed your CRM processes in your dealership?

Think about it.  A CRM in the dealership is generally setup…

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Added by Stan Sher on May 28, 2013 at 11:30am — No Comments

VinSolutions was awarded the Digital Dealer Website Excellence Award at the DD14 Conference

VinSolutions was awarded the Digital Dealer Website Excellence Award at the DD14 Conference this May. The award was presented for the highest Inventory Search Volume as the dealership provider for Sid Dillon Auto Group in Omaha, Nebraska.

 

The awards were established to…

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Added by Joey Little on May 28, 2013 at 9:45am — No Comments

No Credit Check Financing News

No Credit Check Financing 

 …

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Added by Jon Floyd on May 28, 2013 at 9:30am — No Comments

How Live Chat Software Can Increase Car Sales



Use Live Chat to leverage your auto dealership website and start your steps to the sale.…

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Added by Big Tom LaPointe on May 28, 2013 at 8:24am — No Comments

7 Ways To Stop Wasting Your Marketing Dollars

There are seven ways you are wasting your marketing dollars. Watch this week's Think Tank Tuesday to learn what you're doing to throw away your advertising money.

Added by Paul Potratz on May 28, 2013 at 8:21am — No Comments

The Longer You’re Married, the Harder You Have to Work

Creating a loyal customer is sort of like getting married. The introduction is followed by a period of courtship and, if all goes well, commitments are made. Loyalty in the automotive world is something that everyone battles from the OEM level to the dealership. Did you know, however, that the longer you’ve had a…

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Added by Mike Gorun on May 28, 2013 at 6:08am — No Comments

Conversational Posts Earn the Right for Conversion Posts on Facebook

Conversation

This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.

There are plenty of types of content that you can post on Facebook, but they invariably fall into one of two categories –…

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Added by J.D. Rucker on May 28, 2013 at 6:00am — No Comments


Influencer
Best Selling Cars of 2012 in the UK

What were the best selling cars of 2012 in the UK? There were some familiar faces in the sales charts last year, from the BMW 1 and 3 Series, through to the Volkswagen Polo and Golf. These, and other cars, have been popular for their handling, reliability, space, fuel economy and green credentials. Some of the best car models sold last year combined efficiency with comfort, with the Vauxhall Corsa and the Ford Fiesta proving particularly popular with the British public. The best…

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Added by Sophie Wiggins on May 28, 2013 at 3:45am — 1 Comment


Influencer
Best Selling Cars of 2012 in the UK

What were the best selling cars of 2012 in the UK? There were some familiar faces in the sales charts last year, from the BMW 1 and 3 Series, through to the Volkswagen Polo and Golf. These, and other cars, have been popular for their handling, reliability, space, fuel economy and green credentials. Some of the best car models sold last year combined efficiency with comfort, with the Vauxhall Corsa and the Ford Fiesta proving particularly popular with the British public. The best…

Continue

Added by Sophie Wiggins on May 28, 2013 at 3:40am — No Comments

Majority of Ad Agencies Now Report Online Video Ads More Effective Than TV Spots

Ad Agencies See More Effectiveness From Online Video Ads



Ad execs think online video ads are equally or more effective than television…

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Added by Ralph Paglia on May 28, 2013 at 1:30am — 1 Comment


Influencer
Sell The Appt. Not The Car Over The Phone

We all have listened to the untrained sales professional or Internet Coordinator spend half an hour selling the car to a customer over the phone; and the worst part about it is once he/she gives away all the info the majority of the time you never see the customer show up that he/she was talking to. …

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Added by J.R. Batchelor on May 27, 2013 at 8:07pm — 6 Comments

Has the world gone content marketing mad?

Suddenly out of nowhere “content marketing” has emerged as the absolute hot new thing that will make your brand or dealership a household name.

All the marketing gurus are spruiking this phenomenon in their blogs, webinars, social media pages and wherever they can…

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Added by charles bayer on May 27, 2013 at 7:06pm — No Comments


Influencer
BDC, Call Center…BS…Call It What It IS!

COMMUNICATION!

I just got through reading “Is the dealership sales call center obsolete?” on autonews.com. I got the article…

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Added by Larry Bruce on May 27, 2013 at 4:30pm — 11 Comments

Video SEO (VSEO)

I made a quick video about VSEO for my website. It is just a basic overview. I thought that it might be interesting for my ADM peers. Cheers!

Added by Pierce Plam on May 27, 2013 at 2:33pm — No Comments

Branding is the Consolation Prize in Social Media

Glengarry Glen Ross Steak Knives

"Second place is a set of steak knives."

When Alec Baldwin's character lectured the sales team in Glengarry Glen Ross, he made it clear that the winner was the one on top, that everyone else was lucky to have a job, and that if they continued to perform the way they did they wouldn't have a job for much longer. The same holds true in social media. If you're not…

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Added by J.D. Rucker on May 27, 2013 at 6:00am — No Comments

Google Voice Increases Internet Lead Connection Rate

Recently, I have been playing around with various tools in order to increase how BDC departments connect with their internet leads.  It has been painful to watch BDC coordinators solely rely on the telephone that the dealership provides.  At one dealership I asked for an investment of a mobile phone…

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Added by Stan Sher on May 26, 2013 at 11:37pm — 4 Comments

Manage Your Inventory Feeds (Cars.com and others)

There has been plenty of controversy about cars.com and other vendors taking dealers inventory and feeding them to some really nasty anti-dealer sites such as cargurus.com. I believe that Jim Ziegler has done a great job standing up for the automotive retail community by fighting for what is right. I am…

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Added by Stan Sher on May 26, 2013 at 10:41pm — No Comments


Influencer
Why Should Car Dealerships Train? - Automotive Sales - Car Sales



http://www.internetsales20group.com

Why Should Car Dealerships Train? - Automotive Sales - Car…

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Added by Sean V. Bradley on May 26, 2013 at 4:58pm — No Comments

From the Trenches - Dare to Brand the Brand within the Brand

 

If you are a dealer or business owner, are you proud of each and every one of your employees?  Are you confident that they represent your business well and are customer service oriented?…

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Added by Tom Gorham on May 26, 2013 at 12:00pm — 2 Comments


Influencer
What’s important in a Presentation – Peaks and Endings

I can relate to this as I had a colonoscopy in Bogota,…

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Added by Bill Cosgrove on May 26, 2013 at 11:00am — No Comments

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