Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Are you still debating whether to employ text messaging in your eLead response process? This story may get you off the fence.
One day a couple weeks ago, as I do most days, I was sitting in a General Manager’s office reviewing his store’s recent mystery shop.
When I told him the Lead Response Time (LRT) was a disappointing 5 hours 36 minutes he immediately went to his CRM to verify. To my surprise, the CRM said the response time was 41…Continue
After three weeks of what I considered to be decent results from my previous post, I decided to change things…Continue
Added by Ralph Paglia on May 14, 2011 at 1:02am — No Comments
Added by Ralph Paglia on May 13, 2011 at 10:30pm — No Comments
Friggatriskaidekaphobia, one of several terms for "Fear of Friday the 13th," stirs up all…
Added by Ralph Paglia on May 13, 2011 at 7:05pm — No Comments
I want to invite all ADM members to consider investing in a summer intern that you can utilize over the coming years. On May 25th, the Automotive Internship Program (AIP) will start. The program is an inexpensive way to train an intern or an existing employee on important digital marketing…Continue
Added by Ralph Paglia on May 13, 2011 at 9:30am — No Comments
A great column in this week's Fortune magazine, Toyota, I Love You. Goodbye. by Stanley Bing recounts how Toyota has become that annoyingly obsessive and clingy girlfriend in its relationships with its customers.
I've long maintained customers really don't want a relationship with the dealer and Bing's column highlights the danger of an automaker or dealer when they assume…Continue
Added by Cliff Banks on May 13, 2011 at 8:27am — No Comments
Added by Todd Vowell on May 12, 2011 at 4:44pm — No Comments
|May 10, 2011|
Added by Ralph Paglia on May 12, 2011 at 9:16am — No Comments
Many business owners have heard about
the magic that mobile applications can create for growing benefits. They have an understanding of how the application works – users with iPhones or Android devices download the apps and install them, and they can use the options to find out more about a company or access services from the app. People can also use the apps to contact the company or forward the information to a friend. The question that most intuitive business owners want to ask is,…Continue
Added by Dmitriy Goroshin on May 11, 2011 at 4:18pm — No Comments
The May 9th issue Automotive News opens with a story about the reversal of fortunes for the Detroit 3 compared to the state of US automotive manufacturers five years ago. According to Automotive News :
"Toyota and Nissan expect to lose money for the next 6 months. Honda says it will suspend June and July dealer orders for vehicles built in Japan."
The impact of the Tsunami on critical car components and factories…Continue
Added by Brian Pasch on May 11, 2011 at 2:00pm — No Comments
Added by TERRY GIBSON on May 11, 2011 at 8:30am — No Comments
PCG Digital Marketing has announced that registration for the Automotive Website Awards (AWA) is now open. Companies that provide automotive websites should register for the annual review process by June 1st, 2011. The awards luncheon will be held at the Bellagio Hotel from 12:30 – 2:30 pm on Sunday October 9th. This year’s Automotive Website Awards will be presented in conjunction with the 2011…Continue
Added by Brian Pasch on May 11, 2011 at 8:30am — No Comments
Yup, I said it...say "no" to the dealership Facebook page!
Most people know I'm not an advocate of dealerships having a Facebook page. Yes, I know social media is all the rage, which puts Facebook at the top of any social media "to do" list or strategy. But I have yet to see any strong argument or example supporting the idea that dealerships should have a Facebook page at all. I do believe that there are a handful of dealers out there with enough brand mojo to create and…Continue
Added by Charles Kim on May 10, 2011 at 12:00pm — No Comments
Join us on Thursday, May 19th for one of the most popular sessions from the 10th Digital Dealer Conference & Exposition. This session had almost 250 attendees. People were 3 deep in the back of the room and some were even sitting on the floor. Check it out.
Join us for…Continue
Added by Arnold Tijerina on May 10, 2011 at 11:30am — No Comments
I get asked this question every now and then..."How many new internet leads can one person handle each month?" 80? 100? 120? 150? The short answer is 80 to 100...and if he/she is a total machine, then MAYBE 120. Without going into some super in-depth analysis, here's how I try to explain it:
Assume that you have an Internet Sales Consultant that has been with you for over a year. Here's about what I'd expect to see them do each month:
In 2011, a sexy dealer website means creating a stand-up-and-take-notice brand. “It’s time to smash the cookie cutter,” Andy…
Added by CDK Global on May 9, 2011 at 11:30am — No Comments
Added by Charles Kim on May 9, 2011 at 9:30am — No Comments