Professional Community for Car Dealers, Automotive Marketers and Sales Managers
VinSolutions selects Contact At Once! and embeds new dealer chat communications product.Continue
Added by Aaron Hassen on January 30, 2012 at 6:04am — No Comments
Don’t you just hate New Year resolutions?
Regardless of how determined you are to stick to them, very few of us do. I’m told however, that if you write them down you have a better chance of making them happen...
Now if I was an auto dealer looking for dynamic new ways…Continue
Added by charles bayer on January 29, 2012 at 8:24pm — No Comments
According to Carrie, "In the first week we sold out all the Gold Sponsorship levels and in first two weeks over 50% of the exhibit hall was sold out. This will be our biggest conference to…Continue
I have written about the influence of Jim Lecinski's book "Winning The Zero Moment of Truth" and the data that confirms that consumers are actively researching online during the Zero Moment of Truth prior to contacting a local car dealer.
This first contact, called the…Continue
Google is getting rid of over 60 different privacy policies across Google multiple platforms, applications and websites... replacing them with one that’s a lot shorter and easier to read. Google's new policy covers multiple products and features, reflecting their…
Added by Ken Beam on January 27, 2012 at 6:51pm — No Comments
Dealer employees can submit a video walk-around that features themselves in a video walk-around. The car featured can be new or used, but the person in the video must be a current employee of the car dealership.
The videos will be judged by an industry panel that includes …Continue
Since we started our pre-launch of our ISR 'In Store Review' Mobile Web App a large number of dealerships have decided to participate. Unfortunately, about 2% of the dealerships were under the impression we were DealerRater. So I wanted to go on the record and let everyone know we are MyDealerReport.com, not DealerRater. We don't want the 2% to be mislead…Continue
Added by John H. Isaac on January 27, 2012 at 4:14pm — No Comments
Insignia has many years of experience in the automotive industry. And, we’ve discovered a few strategies and techniques very successful dealerships use to create…Continue
Added by Ashley Poag on January 27, 2012 at 1:46pm — No Comments
I peruse more articles per day than I can count in my efforts to remain on the cutting edge of strategy, social network management and online marketing. Recently, I found that one common, underlying theme to so many of these "tips and tricks," as they're often packaged, was actually a part of human nature; the perpetual assessment of "why."
The question of "why" isn't necessarily out of greed or selfishness, it's our brains' natural way of making choices - professional, personal,…Continue
Added by Camille Forte on January 27, 2012 at 6:39am — No Comments
In today’s era, world has become globally aware on account of latest technology and customer support software. Every business is actively participating in transforming the technology of their work place to boost up their present sales and marketing efforts effectively and efficiently. The competition in business world is rising day by day, and to hammer the competition with great customer support software…Continue
Added by Jeniffer Maben on January 26, 2012 at 11:11pm — No Comments
Added by Ken Beam on January 26, 2012 at 3:59pm — No Comments
In doing my 2011 review, I came across some amazing sourcing statistics for our group. We sold a huge number of vehicles with the following sources:
Does anyone really think a customer is actually a walk-in? Are customers driving the streets of America and suddenly overcome with the desire to pop in to a car dealership and buy a new vehicle? In the…Continue
This Automotive Zero Moment of Truth Infographic is a great discussion piece to have with your dealership team about how the car shopping eco-system is working today.
Stimulus investments (Radio, TV, and Newspaper) for a majority of consumers do NOT create a direct beeline to the dealership (FMOT).…Continue
ADM prides itself in being the go to social network for the auto industry. We have a rich history of providing great information for the great price of absolutely nothing. How do we do it? We do it because we have great members such as yourself that are willing to share, answer questions and help others in our…Continue
Of course, the action all sales associates thrive on is, indeed, in the front of the store. After…Continue
While (I hope) most dealership websites won’t be affected by this, Google has recently announced they will begin penalizing websites that have too many ads at the top. It's being called the "page layout algorithm" and affects sites that "don't have much content 'above-the-fold'", according to Google's Inside Search blog.…Continue
Prepaid Maintenance Plans (PPMs) have traditionally been used as a customer retention tool by dealers, and rightfully so. Paying up front for services is a guaranteed way to get customers back into the service lane. But the pricing and structure of many PPMs administered by third parties did not make the plans very profitable for the dealerships, and even more important, for the customers.
The new generation of self-administered, self-managed PPM plans offer many benefits…Continue
Added by Mike Gorun on January 24, 2012 at 8:27am — No Comments
More than 100 dealers per month added since Mid-September.
Contact At Once! (www.autodealerchat.com), the leading dealer chat provider to the automotive industry, and Kia Motors America (KMA) (www.kia.com) today announced the achievement of a milestone – enablement of the 500th…Continue
Added by Aaron Hassen on January 24, 2012 at 4:38am — No Comments