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All ADM Member Blog Posts (11,798)


Influencer
Top 10 Blogs And News For Auto Dealers: October 8-12

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive…

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Added by Ketty Colom on October 12, 2012 at 7:41am — No Comments


Influencer
Google Analytics For Car Dealers - Part II by Brian Pasch

Last week I decided to write a series of articles on Google Analytics to help dealers better leverage this powerful tool.    Google Analytics reports must be a part of the monthly marketing decision-making process,  because the data can direct dollars into the most effective…

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Added by Brian Pasch on October 11, 2012 at 3:30pm — 2 Comments


Influencer
Facebook Marketing: Are You Doing It Right?

One of the most common questions we get when discussing social media strategy with a car dealer is, how do we get more Facebook likes? This is a loaded question and I’m going to explain why.

 

The Basics of Facebook…

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Added by Chris Burns on October 11, 2012 at 2:00pm — No Comments

How to Sell Parts and Accessories on Facebook

How to Sell Parts and Accessories on Facebook

Courtesy of Insignia’s Guest Blogger: Brian Offenberger, President AfterMarketer Club

Selling automotive parts and accessories on Facebook is a lot…

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Added by Ashley Poag on October 11, 2012 at 1:30pm — 3 Comments


Influencer
National Report Finds Drivers’ Confidence in Jobs Still Murky

MIXED SIGNALS ON U.S. JOBS CARRIES OVER INTO AUTO INDUSTRY



Swapalease.com National Report Finds Drivers’ Confidence in Jobs Still Murky



The latest U.S. Jobs data again was underscored by mixed signals, with 114,000 jobs added on the positive yet continued shrinking of the overall labor force. Mixed data has carried over to the U.S. auto industry, where current jobs data offer a glimpse into the positives and negatives from a consumer’s perspective.…



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Added by John Sternal on October 11, 2012 at 12:30pm — No Comments


Influencer
Trucks Continue To Retain Value Better Than Cars

Where Are The Most Volatile Prices In The Auto Market?

 

How was the market this past week? When looking at the car segment activity from Black Book data, the overall segment average change increased over the previous week to -$70. Within the various segments, most were pretty similar to the week before except for the Entry Level Cars (ELC) which had been pretty solid for the previous two weeks but requiring…

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Added by John Sternal on October 11, 2012 at 12:21pm — No Comments


Influencer
Klout Is Out!

Now before I get into what I'm thinking here, let me preface this article by saying that I am the first one to admit that I haven't become a student of Klout. I don't know all the ins-and-outs. I understand it in its basic form. Klout measures your social influence across the networks you participate in based on…

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Added by Michael Cirillo on October 11, 2012 at 11:48am — No Comments

OneCommand Launches Corporate Rebranding

Press Release

Added by Aileen Crass on October 11, 2012 at 10:34am — No Comments

Ford Officially Supports Professional Drifting With Major Investment

Ford Expands Support for Professional Drifting; Announces Official Partnership with Formula DRIFT

  • Ford Motor Company announces its official sponsorship of Formula DRIFT through the 2013 season
  • Professional drifting is a major part of Ford’s outreach to new audiences that are interested in emerging action motorsports
  • The Formula DRIFT finale will be streamed live on…
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Added by Ralph Paglia on October 11, 2012 at 10:11am — No Comments


Influencer
Rebuild Google+ Local Reviews

Everyone knows word of mouth has gone the digital route. So it's important to have the publics' opinion there for everyone to see.

 

Utilizing every other social media vehicle not only…

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Added by Shawn Case on October 11, 2012 at 9:30am — 3 Comments


Influencer
Kevin Root Named President and Chief Operating Officer of DrivingSales

Veteran auto industry business leader, digital strategist, and innovator joins rapidly growing business intelligence and performance improvement company

 

SALT LAKE CITY, UT – October 11, 2012 – Kevin Root has been named President and Chief Operating Officer of DrivingSales, the company announced today. Root joins the rapidly growing business intelligence and performance improvement company to further build…

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Added by Crystal Hartwell on October 11, 2012 at 8:55am — No Comments


Influencer
Three Steps To Success With Turkeys

As the originator of the famous "Butterball Bonanza", it is important to remember that there is a right way and a wrong way to execute this event. 16 years, a million turkeys, and over 100,000 vehicles sold, you learn a lot!…

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Added by Todd Vowell on October 11, 2012 at 8:32am — No Comments


Influencer
Site Retargeting With Facebook

Site Retargeting with Facebook from Potratz on Vimeo.

Added by Paul Potratz on October 11, 2012 at 6:48am — No Comments


Influencer
Want to increase Service Sales by 30%?

Lost Sales and Declined Services Customers are in many Dealerships, the largest untapped source of additional revenue. And in most cases, the Sales has been lost because of a few words and not a few dollars.

 …

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Added by Leonard Buchholz on October 11, 2012 at 6:00am — 1 Comment

Importance of “Engaging” your customer

The term “Meet and Greet” is well known terminology among car sales guys, but what does it really mean?

 

Let me tell you about my friends first car buying experience.  My friend…

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Added by Bill Kurzeja on October 10, 2012 at 8:00pm — 1 Comment


Influencer
Paul To Speak At SEBC/SWBC S&P Business Conference in Orlando, FL.

Paul To Speak At SEBC/SWBC S&P Business Conference in Orlando, FL.

Paul Potratz, founder and COO of Potratz Advertising, headquartered in Schenectady, NY, will be speaking Thursday, Oct. 11 at the Chrysler SEBC/SWBC S&P Business Conference in Orlando, FL.

Paul’s topic, “The 10 Step Process of Doubling Your R.O.’s with…

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Added by Paul Potratz on October 10, 2012 at 2:54pm — No Comments


Influencer
Four Examples of Dealer Website Content that will Boost Your Social Signals

As the convergence of search and social continues to become a reality, it's important for dealers to understand that they need content on their websites that can be shared. People will not share inventory on Facebook. They won't tweet specials out to their followers. They won't click the Google +1 buttons on…

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Added by J.D. Rucker on October 10, 2012 at 10:09am — No Comments


Vendor
How Can the Boss Make a Difference? (Safety Culture Tip #1)

When we try to create a ?safety culture,? we often start with the people on the shop floor, where obvious hazards lurk, like electric shock and oil slicks. Actually, one of the most effective places to begin creating a safety culture is the boss? office. (And if you are ?the boss,? thanks for reading this post.)



For a safety program, the difference between success or failure is often defined by the level of senior management team involvement. When GMs, owners or CEOs are involved,… Continue

Added by Patric Timmermans on October 10, 2012 at 9:27am — No Comments


Influencer
Facebook's New Collections Feature

Awhile back I wrote a blog on the rumors of a Facebook, “want” button and this rumor turned out to be true! While this new feature is still in beta testing and it’s not really a want button but a product page to collect all your favorite products that are then added to your timeline, I still think that this is the beginning of something pretty amazing.…

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Added by Ketty Colom on October 10, 2012 at 8:21am — No Comments


Influencer
Twitter Tips For Local Marketing: Wikimotive eBook

If you’re a local or regional business looking to advertise on the cheap, you probably use social media. Most everyone is on Facebook, but does your company have a Twitter? If not, you’re missing out on one of the most powerful and reliable …

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Added by Timothy Martell on October 10, 2012 at 6:42am — No Comments

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