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All ADM Member Blog Posts (10,089)

Marketers Seek to Better Measure Social Media Success

 Fan figures leave marketers at a loss when judging campaign… Continue

Added by TERRY GIBSON on October 27, 2011 at 7:00am — 1 Comment

Behavioral Targeting Doubles Ad Effectiveness

 

Automotive Behavioral Targeting Doubles Ad… Continue

Added by Ralph Paglia on October 26, 2011 at 10:00am — No Comments

Year-End Prep: What Do You Have To Do Before 2012?

We have year-end sales events, budgets to build, 2011 budgets to spend, and marketing strategies to plan. What are you doing to get ready for 2012? Is there anything that you would recommend for other dealers to start doing in preparation for the coming year?



Search and social are changing. We're putting together the Dealers' Guide to Automotive Social Media right now, as well as a brand new dealer search guide (both of which will be posted on ADM, of course). Are there any other… Continue

Added by J.D. Rucker on October 26, 2011 at 9:10am — 1 Comment

“Your Digital Lot” Series: PPC - Get’em “CLICKin’” the Paint!

Pay-per-Click (PPC) maps well to what we’ve done for years on our lots, but we don’t realize it:  We spend a lot of money getting visits and calls to a dealership, and we train our salespeople to land a customer on a car before starting the negotiation process in the store.  Get'em "lickin' the paint" as my first GSM…

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Added by Keith Shetterly on October 26, 2011 at 8:30am — 4 Comments

Top 15 Most Talked About Fuel Efficient Vehicles

Automotive chat leader, Contact At Once! Announces Top 15 Most Talked About Fuel Efficient Vehicles. Topping the list: Toyota Prius, Lexus CT 200h and Chevrolet Volt.

Contact At Once! Auto Dealer Chat, the leading chat provider to the…

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Added by Aaron Hassen on October 26, 2011 at 6:58am — 2 Comments

Marketing Orchestration Part Two

Practice the Art and Science of Marketing Orchestration

This is the second part of our series regarding how to make various marketing communication channels operate in a coordinated fashion to forge a seamless ‘one-sight-one-sound’ campaign.

Think about dealership assets—your customers

Opportunities exist every day of the week for you to make a vehicle sale or make a vehicle…

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Added by Joseph Little on October 26, 2011 at 6:44am — No Comments

The Makings of a Good Reward

Every business that has offered a loyalty rewards program has seen a variety of responses to every reward offered. Some rewards are rarely – if ever – redeemed by members, while another reward may seem to be the only reward members want. And while we may switch out unused rewards for others we see as more valuable, the success of that reward will likely remain low unless we’ve evaluated and employed the characteristics of highly successful rewards in our own reward selection.

Detailed…

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Added by Mike Gorun on October 25, 2011 at 9:02am — No Comments

Why Your Dealership Should Have a YouTube Channel

Having videos on your auto dealer website has been shown to increase website leads, and when done with video search engine optimization (VSEO), helping your site climb the search engine result pages.  If your dealership has videos on your website, you should have those videos uploaded to your own dealership YouTube channel.

 

Here's why:

 …

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Added by Ali Amirrezvani on October 25, 2011 at 8:57am — 2 Comments

NEW CONTEST: Top 5 Tips For Selling a Car to a Chat Prospect

YO DEALERS!



We're looking for your best advice on gaining appointments and selling to a chat prospect....



THE QUESTION



What are some of the proven ways you've found to turn a website 'looker' into an appointment or sale using chat?



Post your single best piece of advice along with the chat transcript that demonstrates your technique for gaining appointments or even making the sale to… Continue

Added by Aaron Hassen on October 24, 2011 at 7:30am — 3 Comments

Achieving Success with Email Marketing

For the past eight years I have been very fortunate to provide email marketing solutions for an elite list of automotive dealers, vendors and trainers. If you did not already know, email marketing is the most cost effective vehicle for engaging conquest buyers and staying connected with current customers. It also has the highest Return On Investment compared to all other advertising mediums. If your dealership does not currently have an in-house email program (one that is measurable and…

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Added by Tom Kain on October 24, 2011 at 12:52am — No Comments

Lock in $300 Savings on DMSC Conference Registration Prior to NADA

Community members are reminded that October 31st is the last day that you can take advantage of the Early Bird Discount for the 2012 Digital Marketing Strategies Conference.  

 

DMSC is being held just prior…

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Added by Brian Pasch on October 23, 2011 at 8:00am — No Comments

An Automotive Leaders Profile

 

What does it take to succeed in today’s automotive environment?

 

It takes a strong leader that combines experience, knowledge, determination and a positive attitude to make a huge difference!

 

It requires the ability to hold everyone in the dealership accountable. Employees need to understand that it is EVERYONES RESPONSILBILITY for the success of the business!

 

It takes the understanding of technology and how to utilize it to maximize…

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Added by Jim Kristoff on October 23, 2011 at 3:56am — 2 Comments

The Hidden Danger of Text Message Marketing

 

Text Message Marketing Compliance Dangers for Car Dealers

 

Keeping the lawyers at bay used to be a whole lot easier for dealerships. Unfortunately, new technology brings new challenges. A recent high-profile lawsuit involves a large dealer group named in a class-action lawsuit for allegedly failing to honor a text message opt-out request. The suit, launched by a former employee, is seeking damages of…

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Added by Jim Radogna on October 22, 2011 at 10:30am — 10 Comments

What Is Google's "Zero Moment Of Truth"?

What Is Google's "Zero Moment Of Truth"?

 

  • A BUSY MOM IN A MINIVAN, looking up decongestants on her mobile phone as she waits to pick up her son at school.

 

  • AN…
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Added by Ralph Paglia on October 21, 2011 at 12:30pm — 2 Comments

Hiring Smart for Long Term Results... Tips for hiring right!

With positive results from being on both sides of the fence when it comes to Vendor / Client relationships I am most confident I found the right answer for hiring right.

How many times, as a client, have you called your vendor for an unresolved issue, strategy, etc; and you receive a rep that has no idea on how to really grasp your reasoning of needs?

Does your service reps as…

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Added by Jennifer Schrader on October 21, 2011 at 9:34am — No Comments

Chevrolet Sets All-Time Sales Record for Quarterly Deliveries

General Motors Reports a Record 1.2 Million Chevrolets Sold in Third Quarter of 2011



DETROIT – Chevrolet reported 1.2 million vehicles sold globally in the third quarter of 2011. This is the best July-to-September…

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Added by Ralph Paglia on October 21, 2011 at 6:30am — 1 Comment

Changing "I Know" to "I Care"

When you think about all that goes in to creating a professional in the auto industry, what comes to mind?  Usually things like, training, dedication, persistence, confidence and motivation come to mind.  All of these are important and valuable components essential for any professional, but they can't be effective without the one element that ties it all together.  You have to care.  Smarter people than I have…

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Added by John Fuhrman on October 21, 2011 at 3:48am — No Comments

Social signals influencing search results

We've seen some indication that social signals have begun influencing search results...consider the following:…

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Added by Scott Falcone on October 20, 2011 at 8:08pm — No Comments

Honda Civic Natural Gas News, October 2011

Honda
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Added by Ralph Paglia on October 20, 2011 at 10:30am — No Comments

Mighty Macs Occupy Wall Street

The Mighty Macs Occupy Wall Street!

After ringing the opening bell for Friday's (Oct. 17) trading session of the New York Stock Exchange,…

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Added by Ralph Paglia on October 20, 2011 at 9:58am — No Comments

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