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All ADM Member Blog Posts (10,763)

Is Your Website Overly Optimized?

Lately there has been significant buzz about a statement that Matt Cutts made at SXSW in regards to a project that Google has been working on.  This project, is designed, according to Cutts, to level the playing field for websites that don't do any SEO but have good content.…


Added by Brian Pasch on April 5, 2012 at 3:30am — 6 Comments

Why there Needs to be MORE Conferences

Driving Sales

I was having a discussion with a dealer over a nice vodka tonic and a nice cigar when the discussion turned to conferences. "There are just too many that it's hard to know which ones to go to and which ones to skip," he said.

This concerned me a bit. I've been on that side of the debate before but with the help of friends like Jared Hamilton, Brian Pasch, and Ralph Paglia I have come to the conclusion that the industry doesn't have enough conferenes. Before…


Added by J.D. Rucker on April 5, 2012 at 1:45am — No Comments

The Digital Dealer pt. 2 – The Transparency Fallacy; It’s Not About Price!

‘The difficulty lies not so much in developing new ideas as in escaping from old ones.’

 - John Maynard Keynes

If the goal of automotive retail is to not only embrace eCommerce, but behave like eCommerce then we must first understand that continuing to plug technology into an old and established sales culture will be the slowest road possible to achieving this. By hanging on to…


Added by Rob Fontano on April 4, 2012 at 1:33pm — 15 Comments

News Release: KPA Redesigns Online Respiratory Protection Course to Improve Safe Worker Behavior, Also Available in Spanish.

Lafayette, CO (PRWEB) April 04, 2012 - KPA’s Respiratory Protection Course has undergone a complete redesign so that collision centers, body shops, and dealerships go beyond meeting OSHA’s classroom training requirements, to increase the frequency of workers properly wearing respiratory protection on the job.

KPA’s Online Respiratory Protection Course fulfills OSHA’s annual classroom-training requirement for respiratory protection. The course covers how to select, wear, and maintain…


Added by Patric Timmermans on April 4, 2012 at 11:58am — No Comments

If Location Is A Problem, Try These Three Tips

When you’re planning your dealership’s online marketing strategy, is location a factor? Maybe you’re located near a river, mountain or near the border of a state with no sales tax. Maybe you know there are desirable customers who come from a zip code near you, but those customers have to drive by another same-brand dealership in order to get to your store. Or maybe your OEM program doesn’t give you the flexibility to target certain areas that you’d like to target — but you know your biggest…


Added by Josh Vajda on April 4, 2012 at 9:25am — No Comments

Automotive Customer Centricity Summit 2012

Automotive Customer Centricity Summit 2012

Intelligent Interactions - Creating

& Leveraging True Customer Insight

The Automotive Customer Centricity Summit is a unique event featuring:

  • Real expertise on key topics
  • Exclusive environment for senior executives
  • Strategic and…

Added by Ralph Paglia on April 3, 2012 at 7:30pm — No Comments

First Big Takeaway from #DD12 (that has nothing to do with being a digital dealer)

If there's one thing that can be used as a major differentiator between the yearly NADA convention and the bi-annual Digital Dealer Convention, it's a focus on digital technology. At the NADA convention, nearly every component operating a car dealership is covered from washing the cars to direct mail marketing campaigns. At Digital Dealer, it's all, well, digital.

I was listening to many of the sessions that covered different components of internet marketing when I came across one in…


Added by J.D. Rucker on April 3, 2012 at 1:33pm — 3 Comments

Is Your Dealership A Customer Service Champion?

A couple of weeks ago, J.D. Power and Associates released a report titled “Beyond Satisfaction: J.D. Power 2012 Customer Service Champions—Brands That Deliver Service Excellence to Maximize Business Results.” The report concluded that consumers prefer brands with excellent customer service and don’t always focus on the lowest price. Auto related brands identified as “Champions” include Cadillac, Jaguar, Lexus and MINI.


Why is customer satisfaction important? J.D. Power…


Added by Mike Gorun on April 3, 2012 at 11:04am — No Comments

Google Places Team Creates Google+ Support Hangout Tomorrow

Dealers, if you have been having problems with Google Places, this may be the right time to join the Google+ Hangout.

Join +…


Added by Brian Pasch on April 3, 2012 at 11:00am — 4 Comments

Are you a dog in a cat world?

dog and a cat were recently having a conversation about how each other looks at the world.

They had been friends a long time and the dog had recently been promoted to the title of Service Manager of his Dealership. The cat had stopped by for a visit and to congratulate her friend on his recent promotion. And, as Managers are prone to do, they began to discuss how each run…


Added by Leonard Buchholz on April 3, 2012 at 10:55am — No Comments

Study: Dealers must woo young service customers

Service customers at auto dealerships are intensely loyal -- but are older and spend less than customers of independent shops and chains, according to a recent survey.

So dealers must win converts with online promotions and prepaid programs, said Mike Martinez, chief marketer at DMEautomotive, the marketing firm that commissioned the survey.

Dealer loyalists, defined as those who spend the bulk of their service dollars at the dealership, are more than twice as likely to be 55…


Added by Crystal Hartwell on April 3, 2012 at 9:28am — No Comments

izmocars Launches AOA Digital Dashboard

 First-of-its-kind platform streamlines accessories sales communications across dealership departments and supplier network; enhances processes currently generating $475+ in sales per vehicle sold  


San Francisco, CA – April 3, 2012 – izmocars ( today announced the launch of its AddOnAuto (AOA) Digital Dashboard platform for dealers who currently use the AOA Point of…


Added by Crystal Hartwell on April 3, 2012 at 8:40am — No Comments

Automotive Social Media Summit 2012

Automotive Social Media Summit 2012

The "3 Cs" of Social Media - Creating, Connecting, & Converting

The Automotive Social Media Summit is a unique event featuring:

  • Real expertise on key topics
  • Exclusive environment for senior executives
  • Strategic and best-practice presentations…

Added by Ralph Paglia on April 2, 2012 at 7:00pm — No Comments

You Are Your OWN Lottery!

You Are Your OWN Lottery!  What will you do to win it?

Will you call more customers to generate more sales?  Will you learn and practice more great sales…


Added by Keith Shetterly on April 2, 2012 at 5:30pm — 4 Comments

2012 Dealers' Choice Awards Winners Announced


Harlene Doane

Editor and Director of Operations

Auto Dealer Monthly, LLC



2012 Dealers' Choice Awards Winners Announced


SARASOTA, FLA. – April 2, 2012 - Auto Dealer Monthly magazine released the findings of the 2012 Dealers’ Choice Awards in the April 2012 issue. This year’s awards mark…


Added by Jenny Murphy on April 2, 2012 at 11:25am — No Comments

Applying Google’s ZMOT To Your Dealership At Every Moment of Truth

As many observant dealerships know by now, there has been a lot of industry buzz about ZMOT. ZMOT, or the Zero Moment of Truth had its genesis at Proctor and Gamble, and has gained additional momentum thanks to Google and industry visionaries like Brian Pasch.

Before ZMOT

If you’re…


Added by Aaron Hassen on April 2, 2012 at 8:00am — No Comments

IDACO is the pioneer in wiring harness in Egypt

IDACO is the pioneer in wiring harness in Egypt; it established the wiring harness business since 1986, 2factories, more than 1500 employee, more than 10 customers, and exporting to Europe since 2005 ,


Our mission is to continually improve ourselves by using the latest engineering methods available to us in order to satisfy both our customers and suppliers locally and internationally to finally become…

Added by Aya Fayez on April 2, 2012 at 3:30am — No Comments

Social Sharing Drives 1 in 4 Automotive Purchase Decisions

Social Sharing Drives 1 in 4 Automotive Shoppers to a Purchase Decision

1 in 4 online automotive shoppers, who gather information online and login…


Added by Ralph Paglia on April 1, 2012 at 10:00am — No Comments

Facebook to Enter the Automotive Accessories Space with "Drive My Status" Vehicle App

In preparation for their IPO, Facebook is extending its reach into the real world by releasing an in-vehicle app that will work with vehicles equipped with GPS and Bluetooth capabilities. The "Drive My Status" app is designed to allow people to stay connected at all times to their social networking by…


Added by J.D. Rucker on April 1, 2012 at 1:37am — No Comments

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