Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Ralph Paglia on October 26, 2011 at 10:00am — No Comments
Pay-per-Click (PPC) maps well to what we’ve done for years on our lots, but we don’t realize it: We spend a lot of money getting visits and calls to a dealership, and we train our salespeople to land a customer on a car before starting the negotiation process in the store. Get'em "lickin' the paint" as my first GSM…Continue
Contact At Once! Auto Dealer Chat, the leading chat provider to the…Continue
Practice the Art and Science of Marketing Orchestration
This is the second part of our series regarding how to make various marketing communication channels operate in a coordinated fashion to forge a seamless ‘one-sight-one-sound’ campaign.
Think about dealership assets—your customers
Opportunities exist every day of the week for you to make a vehicle sale or make a vehicle…
Added by Joseph Little on October 26, 2011 at 6:44am — No Comments
Every business that has offered a loyalty rewards program has seen a variety of responses to every reward offered. Some rewards are rarely – if ever – redeemed by members, while another reward may seem to be the only reward members want. And while we may switch out unused rewards for others we see as more valuable, the success of that reward will likely remain low unless we’ve evaluated and employed the characteristics of highly successful rewards in our own reward selection.
Added by Mike Gorun on October 25, 2011 at 9:02am — No Comments
Having videos on your auto dealer website has been shown to increase website leads, and when done with video search engine optimization (VSEO), helping your site climb the search engine result pages. If your dealership has videos on your website, you should have those videos uploaded to your own dealership YouTube channel.
For the past eight years I have been very fortunate to provide email marketing solutions for an elite list of automotive dealers, vendors and trainers. If you did not already know, email marketing is the most cost effective vehicle for engaging conquest buyers and staying connected with current customers. It also has the highest Return On Investment compared to all other advertising mediums. If your dealership does not currently have an in-house email program (one that is measurable and…Continue
Added by Tom Kain on October 24, 2011 at 12:52am — No Comments
Community members are reminded that October 31st is the last day that you can take advantage of the Early Bird Discount for the 2012 Digital Marketing Strategies Conference.
DMSC is being held just prior…Continue
Added by Brian Pasch on October 23, 2011 at 8:00am — No Comments
What does it take to succeed in today’s automotive environment?
It takes a strong leader that combines experience, knowledge, determination and a positive attitude to make a huge difference!
It requires the ability to hold everyone in the dealership accountable. Employees need to understand that it is EVERYONES RESPONSILBILITY for the success of the business!
It takes the understanding of technology and how to utilize it to maximize…Continue
Keeping the lawyers at bay used to be a whole lot easier for dealerships. Unfortunately, new technology brings new challenges. A recent high-profile lawsuit involves a large dealer group named in a class-action lawsuit for allegedly failing to honor a text message opt-out request. The suit, launched by a former employee, is seeking damages of…Continue
How many times, as a client, have you called your vendor for an unresolved issue, strategy, etc; and you receive a rep that has no idea on how to really grasp your reasoning of needs?
Does your service reps as…Continue
Added by Jennifer Schrader on October 21, 2011 at 9:34am — No Comments
DETROIT – Chevrolet reported 1.2 million vehicles sold globally in the third quarter of 2011. This is the best July-to-September…Continue
When you think about all that goes in to creating a professional in the auto industry, what comes to mind? Usually things like, training, dedication, persistence, confidence and motivation come to mind. All of these are important and valuable components essential for any professional, but they can't be effective without the one element that ties it all together. You have to care. Smarter people than I have…Continue
Added by John Fuhrman on October 21, 2011 at 3:48am — No Comments
We've seen some indication that social signals have begun influencing search results...consider the following:…Continue
Added by Scott Falcone on October 20, 2011 at 8:08pm — No Comments
Added by Ralph Paglia on October 20, 2011 at 10:30am — No Comments
After ringing the opening bell for Friday's (Oct. 17) trading session of the New York Stock Exchange,…
Added by Ralph Paglia on October 20, 2011 at 9:58am — No Comments