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All ADM Member Blog Posts (11,962)


Influencer
How Many Cars Affected By Sandy?

Here is this week's used-car market report for the week of Nov. 7, according to Black Book market data. The initial impact was the sudden loss of existing new and used sales which greatly altered the October new car sales totals and prohibited the SAAR from reaching September’s 14.9 million level. With the number of flooded cars expected to greatly exceed the 640,000 cars destroyed during Katrina’s destruction in 2005, the November number will depend upon …

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Added by John Sternal on November 7, 2012 at 7:09am — No Comments


Influencer
Which Locations Adding & Losing Cars?

WHICH STATES GAINING & LOSING THE MOST VEHICLES?

Swapalease.com Vehicle Relocation Trends Based On Customer Patterns

Online automotive marketplaces have altered the geographic makeup of vehicle inventory from sate to state. With people changing vehicles with each other, which states are adding cars and losing them? …

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Added by John Sternal on November 7, 2012 at 6:30am — No Comments


Influencer
Negative Matching in Campaigns

Well, it looks like Mitt Romney wasn’t able to knock out the incumbent Barack Obama. Whether this news makes you celebrate or despair, there are lessons to be learned from how both sides managed their…

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Added by Timothy Martell on November 7, 2012 at 5:30am — No Comments

How Visible Are You?

How visible is your site:Everyone wants their website to be seen and with your business website, this is particularly important. If no one ever comes to your site, how will they learn about you to buy? Unfortunately, too many businesses set up shop and then leave their website to gather dust, frustrated that no one is showing up. Meanwhile, everyone is heading over to the competition`s site!

Added by Crystal Brown on November 6, 2012 at 2:03pm — No Comments


Influencer
AutoUSA and DriveItNow® to Present Benefits of Online Payment Marketing at Kain Automotive Training’s “Clients & Friends Workshop”

Fort Lauderdale, FL – November 6th, 2012— AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today that Tarry Shebesta, President of DriveItNow®, will present at the Kain Automotive Training’s 8th annual “Clients & Friends Workshop” to be…

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Added by Holly Forsberg on November 6, 2012 at 9:30am — No Comments

Automotive News Interviews Richard Bustillo: "Dealers Get In Your Facebook"

Automotive Dealers Get in your Facebook

Stores post ads directly on site's news feeds

Richard Bustillo of Rick Case Honda says Facebook is taking advantage of new opportunities to reach customers by putting ads directly in news feeds.…
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Added by Ralph Paglia on November 6, 2012 at 9:00am — 7 Comments


Influencer
Car Care Council Women's Board Names Jody DeVere CEO AskPatty Aftermarket Women of the Year

The Car Care Council Women’s Board (WB) has chosen Jody DeVere, CEO, AskPatty.com, as the ninth annual Aftermarket Woman of the Year. Amy Mattinat, owner and manager of Auto Craftsmen, has been named the Female Service Shop Owner of the Year, while Andrea Schultz has been selected as the first-ever Woman of Promise. The announcement was made at the 2012 Women’s Board reception, Tuesday evening, at the Sands Expo Center.

The Women of the Year awards are administered by the WB Career…

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Added by Jody DeVere on November 6, 2012 at 6:30am — No Comments


Influencer
Social Media and The Workplace Study

How does your company handle the social media accounts of employees? In the past, it wasn’t really an issue, but every day it becomes more of a problem. Employers want to know about their employees, and employees want their personal lives to stay private. How do you navigate these muddy waters? It’s truly a challenge, one that is only going to become more arduous as time rolls on.…

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Added by Timothy Martell on November 6, 2012 at 5:30am — 6 Comments


Influencer
Social Media Reputation: Building Your Dealership Power Accounts

This is Part 3 in a 5 part series. Read Part 2 here.

By now, you should have an understanding of the importance of having an individual - preferably the owner,…

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Added by J.D. Rucker on November 6, 2012 at 4:30am — No Comments


Influencer
Beware of Techniques that are too Proprietary to be Shared

There's something that can be said about transparency. It's hard as an automotive vendor to be completely transparent. I know because for the first few years that I worked in the industry there were many things in the world of SEO and social media marketing in particular that could not be shared with our clients. It…

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Added by J.D. Rucker on November 6, 2012 at 1:59am — No Comments

Happy 5th Anniversary, ActivEngage!

Happy Anniversary!

Last Sunday, ActivEngage celebrated its 5th-year anniversary under the cabanas of Wekiva Island in sunny Florida. We count ourselves lucky – 95% of all businesses fail before they turn 5! To commemorate the occasion, ActivEngage pulled out all…

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Added by Stephen Jackson on November 5, 2012 at 2:15pm — No Comments


Influencer
Effective Digital and Social Training Programs For Dealers and General Managers

I don't think I will find an argument for readers that the marketing and compliance knowledge needed to operate a dealership profitability has been increasing exponentially.  The challenge for Dealer Principals and General Managers is how to best keep up with the changes in our industry.

Executives need to be able to have productive conversations with vendor partners which in turn will allow them…

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Added by Brian Pasch on November 5, 2012 at 12:30pm — No Comments


Influencer
Integrated Phone Tracking For PPC Campaigns Creates A Vivid Reminder

Many car dealers are using Google Adwords as part of their advertising strategy yet there are still some website platforms that don't natively support replaceable phone numbers for paid search campaigns.  

When a consumer clicks on a paid search advertisement, banner ad, or retargeting campaign to visit the…

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Added by Brian Pasch on November 5, 2012 at 7:03am — 5 Comments


Influencer
DrivingSales Announces Innovation Cup and Dealer Best Idea Award Winners for 2012

cDemo’s Mi VIDEO wins 2012 Innovation Cup Award; the Development Team for the Walser Automotive Group wins the 2012 Dealer Best Idea Award

 

Salt Lake City, Utah – November 5, 2012DrivingSales today announced the winners of the…

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Added by Crystal Hartwell on November 5, 2012 at 6:30am — No Comments


Influencer
Should You Automate Posting?

People often times ask if they should schedule their social content posting when marketing with Twitter and Facebook. The short answer is yes, you should certainly schedule. For every…

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Added by Timothy Martell on November 5, 2012 at 5:00am — No Comments


Influencer
Facebook is Making Free Marketing on Pages Less Powerful

Facebook Angle

In hindsight, it’s easy to see that it was only a matter of time. Facebook has been such an amazing marketing tool for businesses for a couple of years now, allowing effort and proper strategy to circumvent spending money on the platform. If a business worked hard and applied the proper techniques, they could perpetuate a formidable marketing strategy that helped with branding, drove traffic,…

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Added by J.D. Rucker on November 5, 2012 at 12:11am — 4 Comments


Influencer
Negative Online Reviews Should Be Your Best PR Tool

The worlds of public relations and marketing have gone through two major changes in the last decade. The first one came with the mass adoption of the internet as our primary source of information about businesses. The second came a few of years ago when social media became a mainstream method of letting your friends, family, and often…

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Added by J.D. Rucker on November 4, 2012 at 12:00am — 11 Comments

In the Aftermath of Sandy [Perspective]

We lost power. That’s all. Played board games and slept in the basement while outside Sandy howled and cried and thrashed her way through the Mid-Atlantic.

Damn. Lucky us.

Farther north, the damage and chaos caused by Hurricane Sandy was terrifying, and is heartbreaking. At least 98 people have died; as of this writing 4.5 million households across 12 states are still without electricity. The cost of the storm is estimated to be approximately $50 billion, behind only Hurricanes…

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Added by Brian Chee on November 2, 2012 at 8:57pm — No Comments


Influencer
Automotive Content that People Will Like: An Example of a Sharable Post

For a while now we've been discussing the concept of posting "sharable" content on your website to support your "money pages" and "SEO pages". Here's a quick breakdown of the three to act as a refresher:

  • Money Pages - These are the pages that are designed to generate leads.…
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Added by J.D. Rucker on November 2, 2012 at 8:36pm — No Comments

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