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All ADM Member Blog Posts (9,367)

In The Trenches During The AutoTrader Acquisition Of VinSolutions

Originally published May 20, 2011 [LINK]

As I’m sure you’re probably aware by now, AutoTrader announced Wednesday that they had reached…

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Added by Arnold Tijerina on May 23, 2011 at 6:00am — 6 Comments

Beta Invites to TK Connect Internet Marketing Platform



We have moved forward with our initial beta testing on our new website and microsite platform, TK Connect, and now we're ready to expand the testing to the ADM community. We're offering 15 invites to the first dealers who respond…

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Added by J.D. Rucker on May 22, 2011 at 7:20pm — No Comments

AutoTrader Acquires VinSolutions – An Auto Industry Insider’s Perspective

AutoTrader Acquires VinSolutions – An Auto Industry Insider’s Perspective



While I was working as a speaker at the VinSolutions sponsored “Internet Battle Plan” 3 day dealer training workshop in Kansas City on…

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Added by Ralph Paglia on May 22, 2011 at 5:30pm — 15 Comments

The People We Touch



Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.



With the Internet and digital advertising, Social Media and Dealer…

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Added by Tom Gorham on May 21, 2011 at 1:54pm — No Comments

Who’s Writing Your Online Ads?

I recently saw a vehicle advertised on a dealer website that caught my attention. This pre-owned car was advertised as a “CarFax One Owner”.  Upon further investigation, I discovered that the “one owner” was a rental car company.

 

Even though the “one owner” statement may have been technically true, the description of the vehicle blew my mind: “With just one previous owner, who treated this vehicle like a member of the family, you'll really hit the jackpot when you drive home…

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Added by Jim Radogna on May 20, 2011 at 5:38pm — No Comments

5 Ways To Work Your Way Into Your Customers Social Graph And Influence Word Of Mouth

That all elusive holy grail of marketing, word-of-mouth, is right up there with Big Foot and the Loch Ness Monster in that we hear reports that their real, but most of us have our doubts. The biggest reason why this is, is because most businesses fail to plan for it. Like anything else, if it's worth doing its worth planning for, below I will…

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Added by David Johnson on May 20, 2011 at 4:00pm — No Comments

Digital vs Traditional

After 10 years of digital and traditional direct marketing trying to figure out how to co-exist (or eat each other up to survive) in the automotive world, here is what has developed. Digital Marketing has grown tremendously because it’s new and initially had no numbers to speak of so it had nowhere to go but up.



Traditional direct mail marketing has grown a few small points a year, nothing surprising, just a good, solid, and dependable work horse.



Without question,…

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Added by Todd Vowell on May 20, 2011 at 9:31am — No Comments

Autotrader Purchase Signals An Interesting Future For Automotive Marketing





Autotrader's decision to purchase VinSolutions has created an interesting dynamic in the automotive advertising industry. The acquisition further reinforces industry predictions that Autotrader wants to create a comprehensive integrated marketing and advertising solution for car dealers. CEO Chip Perry, in a letter to… Continue

Added by Brian Pasch on May 19, 2011 at 4:30pm — 9 Comments

Finding a Place for the "F"- Word

Is it bad to fail? No! (Fail is the “F” word to which I was referring.  Get your mind out of the gutter) can any good come from failure?  Yes! Dare to fail! Then learn from it.  You can’t wait for a perfect set of circumstances.  Perfect scenarios never come.  There will always be roadblocks, obstacles and unfavorable conditions. Who cares?  The time to do it is now.  Don’t wait, hesitate or look for reasons to second-guess yourself.  Think about anything you’ve done in your life. …

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Added by Brad Alexander on May 19, 2011 at 9:13am — No Comments

Facebook Success Beyond the 'Like'



Marketers must look beyond fan count to find real success…

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Added by TERRY GIBSON on May 19, 2011 at 8:00am — No Comments

VinSolutions Acquired by AutoTrader.com

VinSolutions Acquired by AutoTrader.com

- SOURCE AutoTrader.com - 

ATLANTA and OVERLAND PARK, Kan., May 18, 2011 – AutoTrader.com has signed a…

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Added by Ralph Paglia on May 19, 2011 at 5:30am — No Comments

Take 60:The Dealership Experience Challenge

60 Ways to Upgrade Your Dealership’s Customer Experien

Here’s the challenge: we dare you to incorporate all 60 of these dealership improvement efforts into your store in the next month. Post in the comments and let us know which ones you’ve incorporated, and also chime in with your own ideas for improvement.

 

1.     Make name tags mandatory for every employee (real names or fun nicknames)

2.     SNUGGIES. Keep branded snuggies…

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Added by CDK Global on May 18, 2011 at 4:02pm — No Comments

SMBs Turn to Social Before Search



Social media is the top online marketing channel for small businesses after company websites…

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Added by TERRY GIBSON on May 18, 2011 at 1:27pm — No Comments

Adventures in Automotive Sales

This is humorous outlook on how some Car buyers can actually feel. I came across this Video and found it very useful and funny . Certainly applies to the industry . Some of you may relate or possibly have encountered situations like this.

Enjoy

http://www.youtube.com/watch?v=J__T2dvaWww

Added by Julia Spivak on May 17, 2011 at 7:43pm — No Comments

Fixed Ops Marketing Plan...Do you have one?

May%202011%20Gauges.pdf

Added by Liz Krewson on May 17, 2011 at 8:42am — No Comments

Automotive Marketing to Women



Stephanie Young, Vice President of Business Development for The Manus Group, a premier provider of strategic sales force training, corporate leadership development and automotive and corporate recruiting services, posted an interesting entry on the…

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Added by Amanda Meuwissen on May 17, 2011 at 8:17am — 2 Comments

Effective Audience Targeting Leads to Bigger Display Budgets

Effective Audience Targeting Leads to Bigger Display Budgets

Agencies, advertisers win additional display budget based on audience targeting effectiveness,…

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Added by Ralph Paglia on May 16, 2011 at 11:30am — No Comments

Do Women Bloggers Want to Work with Your Dealership?

Do Women Bloggers Want to Work with Your Dealership and Automotive Brands?

Automotive Marketers must be aware of blogger expectations to foster good…

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Added by Ralph Paglia on May 16, 2011 at 7:00am — 6 Comments

CONFESSIONS OF A MYSTERY SHOPPER - PT 4

Are you still debating whether to employ text messaging in your eLead response process?  This story may get you off the fence.

 

One day a couple weeks ago, as I do most days, I was sitting in a General Manager’s office reviewing his store’s recent mystery shop. 

 

When I told him the Lead Response Time (LRT) was a disappointing 5 hours 36 minutes he immediately went to his CRM to verify.  To my surprise, the CRM said the response time was 41…

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Added by Trace Ordiway on May 15, 2011 at 5:37pm — 2 Comments

QR Codes in Automotive Print Advertising - 8 Week Real World Results

A full eight (8) week review  with data to support a continuation of our QR code(s) in print advertising.

After three weeks of what I considered to be decent results from my previous post, I decided to change things…

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Added by Steve Camp on May 14, 2011 at 4:53pm — 8 Comments

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