Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Next to computers, tablets, and smartphones, our cars are often the most technologically-challenging item that we deal with on a daily basis. Every model year brings out new gadgets and gizmos that are designed to enhance, adapt, and often-times engage with other technologies that we carry with…Continue
The election is over, political ads are removed from television, and we can all rest easy for four more years. WRONG. It’s time to vote again, in the Facebook Site Governance proposed documents. Voting started 2 days ago, but fear not, you can vote up until December 10th at 12pm (PST). You can vote …Continue
Added by Ketty Colom on December 5, 2012 at 8:00am — No Comments
Pinterest is experiencing rapid growth, both among casual users and marketers. In the past month, Pinterest has started to embrace businesses that want to utilize their service, and they have made explicit business pages available. In the grand tradition of Facebook and Twitter, Pinterest hopes to use businesses’ need to market to increase their own…Continue
Added by Timothy Martell on December 5, 2012 at 7:32am — No Comments
Added by Jerry Hart on December 4, 2012 at 6:00pm — No Comments
Earlier this year, Nielsen, xAd, and Telmetrics conducted a survey on the “mobile path to purchase” in three industries: restaurants, travel, and automotive. The latest part of the study released pertains to the automotive category.Continue
Added by Ali Amirrezvani on December 4, 2012 at 12:32pm — No Comments
You know who they are: your VIP customers. The ones who have purchased more than one vehicle from you and the ones who frequent your service department for their repair needs. What are you doing to show your appreciation for them this holiday season?
Call it a trend or a growing awareness that you can’t take loyal customers for granted, but more and more small businesses are showing their appreciation in the form of a party or other event that offers both fun and rewards to…Continue
Added by Mike Gorun on December 4, 2012 at 9:14am — No Comments
In October, we facilitated a panel called “The Five Things in Common That Successful Internet Departments Share” at the 13th Digital Dealer Conference & Exposition in Las Vegas. We were thrilled to have over 200 attendees and want to thank our panelists for doing a great job. We decided to share some tips from our panelists for the benefit of all who couldn’t make it to the conference in hopes that you’ll find it as helpful as the attendees did.
Added by Josh Vajda on December 4, 2012 at 7:48am — No Comments
Yesterday, the US Government took to its blog to announce that all the rumors of earth ending on December 21,2012 are false. Wait, what? Our government has a blog? Yeah, I didn't know that either. Apparently NASA has been receiving tons of letters…Continue
Added by Ketty Colom on December 4, 2012 at 7:30am — No Comments
Google is full of surprises. This week, they went out and acquired the company Incentive Targeting. What will this mean for your search engine optimization efforts moving forward? Lets break it down a little and see if we can piece…Continue
Added by Timothy Martell on December 4, 2012 at 6:30am — No Comments
There are two truly valid ways to post on social media. It depends on the personality, goals, and bandwidth available within your business. Both have pros and cons. Both have chances of success and failure.
This is Part III of the series on timing. Please read…Continue
Added by J.D. Rucker on December 3, 2012 at 8:00pm — No Comments
Last night ActivEngage had it’s annual Holiday Party at Ceviche. We had an open bar, hand passed appetizers, and a great DJ. By 7PM employees created a break dancing circle and one later told me that he ripped his pants doing a whirlwind move!
Why am I telling you this? Because Holiday Parties are good for company…Continue
Added by Ketty Colom on December 3, 2012 at 12:30pm — No Comments
I've long fought for dealers to know and improve their reputation, but the reputation of the industry always felt like it was holding dealers back. It is very frustrating! As I've often put it, the fly pushing on the butt of the elephant doesn't mean it's driving, it only means it is lucky the elephant is going it's…Continue
Added by Keith Shetterly on December 3, 2012 at 12:00pm — No Comments
I'm not commenting one way or the other on recent discussions regarding Carfax's advertising campaigns. The only thing that I will say is that it sure has garnered a lot of interest from the community. If dealers are being represented poorly in an ad campaign they should respond and vehemently defend themselves, right? Makes sense, until you see this...
Enter Microsoft IE 10 from stage left...…Continue
What the following reasons provide are valuable talking points to discuss opportunities with a CRM solution or problem you may be experiencing in your store. Admittedly the title to this article is very tongue in cheek, especially since I serve dealerships in my…Continue
Added by Jake Wirth on December 3, 2012 at 7:00am — No Comments
Facebook is pushing hard to extend their influence, and now they are beginning to drill down to a more granular level with their business support. They recently released a guide specifically for automotive dealerships. The only problem is that it isn’t exactly advertised everywhere, so many people may have missed it. It’s nothing…Continue
Added by Timothy Martell on December 3, 2012 at 6:30am — No Comments
For better or for worse, Facebook made it easier for people to report or block page posts in September. Since then, the need to tread carefully with posts has increased dramatically; too many reports or blocks can hurt a page's performance dramatically. This is an important topic that will be covered more in-depth in a future…Continue
Added by J.D. Rucker on December 3, 2012 at 12:00am — No Comments
"Dominion Dealer Solutions and Microsoft have established a strategic relationship to collaborate and create a next-generation Dealer…
Every few months, marketers around the blogosphere start the next batch of chants that search engine optimization is dying or dead. It's like clockwork; Google makes a change, their pages rank poorly, they declare that the party's over. I think I've written about the topic at least once a year since 2008.