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All ADM Member Blog Posts (12,865)

We can all be heroes

Brit car dealer Matthew Holcombe hailed as hero after rescuing two women during a recent flood and snowfall.


If you’re like me you will have had a few ‘locals’ over…


Added by charles bayer on April 10, 2013 at 5:30pm — No Comments

Stop Spraying and Praying With a Mobile Marketing Strategy

Do you know to effectively ensure you're reaching all your potential customers? Watch this weeks Think Tank Tuesday to find out the steps you should be taking, and where you should be focusing your marketing strategy.

Added by Paul Potratz on April 10, 2013 at 9:18am — No Comments

Which Marketing Investments Are Really Working To Sell More Cars?

In recent months I have been "addicted" to auditing dealership marketing budgets.   I love my work! It may not seem that exciting but for the dealers I work for, it is a very rewarding process. The audits have allowed me to see how different vendor partners are performing and how their products deliver, or not deliver, a strong ROI.


I have been able to…


Added by Brian Pasch on April 10, 2013 at 9:00am — No Comments

When Going Viral Jeopardizes a Brand

A few weeks ago, Ford managed to accomplish a task that many brands dream about but never achieve… to have an ad go viral. You might think this is a good thing except for the fact that this particular ad went…


Added by sara callahan on April 10, 2013 at 7:00am — No Comments

Are You Handling Your Leads as Well as You Could?

I sometimes engage in telephone conversations with sales and internet sales managers who've said they do not have adequate staff to handle the leads they get. I realize that it's not that easy and a  balance with lead providers, however, my primary reaction (to myself) is, "Why wouldn't you hire more staff?".

A study I discovered from Aquent and the American Marketing Association (AMA) stated that 46% of marketers claim their staff are well equipped to manage new trends and…


Added by Holly Kramer on April 9, 2013 at 6:09pm — No Comments

Tracking Your Offline Advertising Online

Watch Original "Tracking Your Advertising Online" Video Here

Would you give me $50,000 for some advertising if I told you I had no idea if it worked or not? Dealers to this…


Added by Kevin McKillop on April 9, 2013 at 2:00pm — No Comments

AutoMarketing Pros Know Content Drives Car Buyer Engagement

AutoMarketing Pros Serving Business and Fleet Clients Get High Yields From Content Marketing That Drives Car and Truck Buyer Engagement...…


Added by Ralph Paglia on April 9, 2013 at 11:00am — No Comments

Your Left Hand Needs to Talk to Your Right Hand in Search

Hands Talking To Each Other

Let’s first take a moment to let the cover image of this story wear off a bit. It’s pretty freaky, I know. Once that’s done, let’s talk about how the evolution of search marketing has come to the point that we need to use freaky images to get your attention.

SEO and PPC are very different…


Added by J.D. Rucker on April 9, 2013 at 8:09am — No Comments

From the NCM Institute: How to Convert Auto Dealership Objectives and Goals into Results Written By: Joe Basil

Written By: Joe Basil

We just returned from a 20 Group meeting and it was the most invigorating workshop we have ever attended. We completed an assessment of our dealership operations and identified major sales and profit opportunities in all departments. We have benefited from the extensive experience of our facilitator and fellow members. We had the opportunity to compare our operation to other…


Added by Garry House on April 9, 2013 at 8:00am — No Comments

Utilize a Rewards Program to Increase Marketing ROI

98% of Customers Who Join a Rewards Program Provide an Email Address

Email Open Rates for Reward Members are 300% Higher Than Non-Members

Dealerships That Provide an Incentive for Customers to RETURN After a Visit Have a 20%…


Added by Mike Gorun on April 9, 2013 at 6:30am — 5 Comments

My Response to the Many Concerns I've Received Regarding Craigslist Block on Mass Posting Tools

Craigslist blocks on auto uploads, mass population tools and templates.  A system of checks and balances in software 'law' - Terms of Use

I have no desire to build…


Added by Penny Vettel on April 8, 2013 at 4:30pm — 35 Comments

Selling the Experience --Mad Men Style

Last night the new season of Mad Men premiered, the show that follows the tale of an ad agency on Madison Avenue NYC, garnered much hype last year after the Jaguar episode.Either way, this season opener caught my attention because of the message Don was trying to sell to Sheraton Hotels.



Added by Ketty Colom on April 8, 2013 at 12:29pm — No Comments

Automotive Website Companies Are Rolling The Dice With SEO

There is an alarming trend that I have been noticing over the past six months; automotive website platform providers are upgrading dealer websites and wiping out all their hard earned SEO work.

Website companies are rolling the dice and gambling with the hard work that drives organic traffic to…


Added by Brian Pasch on April 8, 2013 at 10:30am — 17 Comments

Automotive Digital Training On The COVER Of AutoSuccess Magazine April 2013

April 2013, Cover of AutoSuccess Magazine “Automotive Digital Training”


NADA says that there are approximately…


Added by Sean V. Bradley on April 8, 2013 at 9:30am — No Comments

Make Money Mondays With Sean V. Bradley "Motivation, Inspiration & Dedication"

Make Money Mondays With Sean V. Bradley "Motivation, Inspiration &…


Added by Sean V. Bradley on April 8, 2013 at 9:00am — No Comments

NJ VW Certified Pre-Owned Volkswagens - Douglas VW is your Select Certified Pre-Owned VW source for Union County NJ

Visit to learn more about Certified Pre-Owned Volkswagens in Union County New Jersey!…

 photo Douglas-VW-Certified-Pre-Owned-VWs-2013.jpg


Added by Ken Beam on April 8, 2013 at 7:30am — 5 Comments

Will new rise in subprime auto loans trigger more problems?

It’s like Déjà vu all over again. A rush of subprime car loans to buyers with a dubious ability to pay them back ending well is about as likely as Florida Gulf Coast University making it all the way to the NCAA Final Four. According to an Automotive News article last week…


Added by Big Tom LaPointe on April 7, 2013 at 7:00am — 5 Comments

Automotive After Sales 2015 Are you ready for the battle?

Rapidly declining profit margins in the new car sales business together with the continuous extension of car life are making the after sales business increasingly important. At the same time, growing consolidation in the after sales market is putting OEMs’ market share at risk. Various trends will affect market structure as well as customer behaviour and thus fuel the need for innovative after sales business models. In a comprehensive after sales study on the…


Added by Bill Cosgrove on April 7, 2013 at 2:59am — No Comments

Collaboration – Creating a Deeper level Of Social Engagement

Social Collaboration

I know what you’re thinking, “another post on engagement!” I know, I know, but in this post my aim isn’t to tell you the importance of it, rather I am going to lay out the 4 stages of social engagement and how you can use them to move people up the ladder of engagement, from consumptions to collaboration.

Take a close look at the engagement…


Added by David Johnson on April 6, 2013 at 10:34am — No Comments

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