Imagine a world where car dealers earned the same community respect as fire fighters,… Continue
Added by Cobalt on March 18, 2011 at 11:31am —
The Douglas Volkswagen St. Patrick`s Day Event!
Please review our Exclusive New Volkswagen Specials.
*Click the Flashing Banner to get the details on our offers.
Please call Dan Beckelman our Internet Specialist at
908-277-3300 x244 if you need any…
Added by Ken Beam on March 18, 2011 at 5:52am —
Just a quick update for everyone!
The agenda for the 10th Digital Dealer Conference & Exposition has been posted. You can check it out by clicking here! This is a great time to start planning your sessions! What speakers do you want to see? What times and days are they speaking at?
Still cooking up some fun challenges for our… Continue
Added by Arnold Tijerina on March 17, 2011 at 1:00pm —
In today's Potratz online workshop, Dan talked about ways to enhance the look and features of your auto dealership's Facebook business page. One way to give a page a true "custom" feel is to add custom tabs with branded images, content, etc. In our experience with automotive advertising on social media, we find that the more customized the page, the more people like… Continue
Added by Paul Potratz on March 17, 2011 at 11:25am —
In honor of Saint Patrick’s Day, we thought we’d share some of the festive automotive email marketing campaigns the Cobalt Owner Marketing team came up with to drive traffic to… Continue
Added by Cobalt on March 17, 2011 at 9:41am —
Q&A websites like Quora, Aardvark and LinkedIn Answers are gaining popularity in the social media spear, and people are looking for answers. Answers about cars, about servicing cars, about car parts and about where to buy cars. So the question is- as an auto dealership- are you an expert in the car industry?
People buy from people. Q&A sites can enhance your dealership’s reputation by establishing your credibility on automotive topics. By contributing to these sites you can… Continue
Added by Paul Potratz on March 16, 2011 at 1:55pm —
Last Wednesday a marketing employee from New Media Strategies, Chrysler’s former marketing company, mistook the Chrysler Twitter account for his personal account and posted on the Chrysler Twitter page, ““I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to drive.” Between “to” and “drive” was an unfortunate word. The impact was felt immediately when followers began to retweet the post. Chrysler quickly responded by posting “Our apologies-our account was… Continue
Added by Joseph Little on March 16, 2011 at 12:11pm —
How many more cars can a dealership sell because of social media?
Any social media expert would hate to hear this question, the pro would respond with “you are not on these networks to close sales, you are here to build relationships”. They are very right in saying this, yet lets just say we give this question a bit of thought. The dealership that asks the question isn't wrong in asking either. Really it's why they are coming into work every day isn't it?
Added by Steve Southin on March 15, 2011 at 8:34pm —
I recently had a demonstration of Dealer.com’s Social Relationship Manager
(SRM), and I was so impressed that I decided to write a formal review of the product.
The raw potential of SRM should advance the widespread adoption of… Continue
Added by Brian Pasch on March 15, 2011 at 6:00pm —
By now, most automotive professionals are aware of the need to crack down on hiring practices in their dealerships-the mirror-fogging test just won’t cut it anymore. The question of course is how to do this. Below, the experts at ADP Digital Marketing shares four best practices for vetting potential employees.
Four Tough Hiring Practices to Employ in Your Dealership Today…
Added by Cobalt on March 15, 2011 at 4:09pm —
Do you have a social media strategy for your dealership? Maybe you’ve met with your marketing department or your management team to discuss how you should go about posting to Facebook or Twitter. The discussions and the opinions can be endless- who should post, how often, what to post and what time of day and on and on and on.
Unfortunately, during all this planning and strategizing we often forget the key to… Continue
Added by Paul Potratz on March 15, 2011 at 3:03pm —
Added by Ralph Paglia on March 14, 2011 at 10:30pm —
Added by Ralph Paglia on March 14, 2011 at 8:29pm —
Mogwee launched on March 1, 2011, an ambitious new…
Added by Ralph Paglia on March 14, 2011 at 4:36pm —
As smartphones grow in popularity, advertisers are turning to location-based marketing applications like Foursquare to engage consumers. At Potratz, we have implemented location-based campaigns on social sites for multiple clients to encourage users to check in on their phones. Here are a couple examples:
Steve White VW Audi offers $15 off parts/service when people check in
The Bill Rapp Superstore offers a $10 NYS Inspection and car wash for every… Continue
Added by Paul Potratz on March 14, 2011 at 2:05pm —
Support. It's not something that a good product can do without. Ever. The best training will not overcome the need for it. So, with the products you have, do you get Product Support? Do you know who to call? And when?
I spent some time last week talking to a dealer who had installed a key, new… Continue
Added by Keith Shetterly on March 14, 2011 at 12:00pm —
Automotive Internet Media just rolled out at this year's NADA the ability for one dealer in each market to own their brand in LemonFree.Com.
LemonFree.Com gets 2.4 million auto shoppers to the site every month. We win thousands of search terms that get the most online traffic. Terms that dealership sites usually can’t win. We put one dealers inventory one click from the first page of Google. No one can offer you this type of opportunity and we only work with one dealer for each… Continue
Added by Tony French on March 14, 2011 at 7:00am —
Jim Ziegler and VinSolutions Host 'Internet Battle Plan V' in Kansas City on May 18-20
Added by Ralph Paglia on March 13, 2011 at 11:00pm —
I've never worked at a car dealership. But as I assist car dealers across the country, I have seen many different styles of management, structure, and process.
Recently I had the opportunity to conduct a joint 20 Group presentation with Joe Webb and Jared Hamilton and Joe presented the mystery shopping results he did for each dealer in the group. Wow, this was an eye opener from some dealers that… Continue
Added by Brian Pasch on March 13, 2011 at 10:00am —
Every segment of the automotive industry is online. Some have been slower to adapt than others, but it is pretty safe to say everyone is online in one way or another. Companies are searching and finding new ways to serve customers through technology and improved systems.
The auto transport segment is no… Continue
Added by Patti Swanson on March 13, 2011 at 7:53am —