Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Ralph Paglia on February 14, 2011 at 3:00pm — No Comments
Relevancy. All of us in the automotive industry have heard about the importance of relevancy in our direct marketing efforts, almost to the point of ad nauseam, right? (Admittedly, I’m guilty as charged.) However, this past weekend during “the biggest show on earth” we were all reminded that relevancy is equally important in the traditional marketing world…specifically the commercial.
Sure, most of us were easily entertained by the sentimental score of Star Wars and the…
In marketing for auto dealers around the country, we spend time analyzing their competition to see how they’re doing with everything from social media marketing to website lead management. In order to beat your competition out in sales, your dealership needs to take the time to look at what competitors are doing. Here are a few quick tips to analyze…Continue
Added by Paul Potratz on February 14, 2011 at 12:30pm — No Comments
Even if you have "decided" not to actively participate in social media, customers still will talk about your dealership through social media, it’s really not a choice. Either you can fill the vacuum with your perspective, or your customers and competitors will fill it for you. The choice is clear.
Monitoring helps with branding and marketing and can help identify quality control or customer care problems that may have gone unnoticed.
Monitoring is only one piece of the…
Added by Joseph Little on February 14, 2011 at 12:15pm — No Comments
Added by Ralph Paglia on February 14, 2011 at 9:16am — No Comments
Does your GM know the car biz from twenty years ago like the back of his hand but reaches for an Internet Manager or eCommerce Director whenever there’s an Internet problem? And is that person he reaches for . . . you? And is getting approved training, website upgrades like chat, a good CRM and processes,…Continue
Happy Valentine's Day, and this is just a short FYI blog that I'm moving on from my current consulting gig at the dealership. I held the title "eCommerce Director" over three years (14 makes, three locations), but as some of you already know I have reached an amicable parting of the ways with the current regime there as of this Friday 2/18/2011.
My new gig will be announced shortly, but it will include both my own company and continuing my own consulting--so keep me in mind if you…Continue
6 Tips for Internet Sales Managers to Clean Up and Organize Their Computers!
Find files faster and start working more efficiently with a well-ordered PC
If it’s been a while since you last organized your PC (or if you’ve never really bothered to do it), getting all of those stray files and folders in order can seem…Continue
Added by Ralph Paglia on February 13, 2011 at 11:53pm — No Comments
Added by Greg Mills on February 13, 2011 at 8:21pm — No Comments
Internet Battle Plan V on May 18 - 20 in Kansas City, MO with:
The "Automotive Marketing Boot Camp" being held in Orlando, Fl April 16 - 18 presents a unique opportunity for automotive internet and digital marketing managers to learn from the most “hands on” experienced professionals in our field. The list of presenters is…Continue
Automotive advertising agencies are challenged to keep up with new technologies and online marketing channels to accommodate today's internet savvy consumer. Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies that leverage their resources and complimentary skill sets to serve their auto dealer and vendor clients. The network's portal --…Continue
Added by Joshua Michael Friedman on February 12, 2011 at 5:23pm — No Comments
Regardless of the vendor marketing slants regarding social media and digital marketing, it is clear that the automotive industry needs to invest in educating their employees on digital marketing.
Equally as important is the need to attract the next generation of automotive sales and marketing professionals. Most billion dollar industries have established Internships and educational programs for skills enhancement. Somehow many car dealers never got that memo.
The update has had some mixed results; some sites have gone up and some down. Active websites that were once a PageRank 4/10 are now a 3/10. Some established sites have stayed the same.
New sites have popped up very nicely like…Continue
Added by Paul Potratz on February 10, 2011 at 12:02pm — No Comments
Based on Glynn Rodeans' extensive experience setting up and training dealers on professional and effective Business Development Center (BDC) operations the New Vision Sales training and consulting team has produced a 95 page E-Book packed with invaluable techniques, tips and insights. This resource provides an essential foundation for addressing concerns and defining a BDC strategy for under performing…Continue
Added by Glynn Rodean on February 10, 2011 at 6:38am — No Comments
After spending the last few days at the NADA Convention in San Francisco it was evident that while consumer spending remains cautious, vendors and exhibitors are positively optimistic about doing business in 2011. And, as always, 'San Fran' didn't disappoint: cool cars, sensational weather and...the opportunity to pick-up on the Superbowl vibe, which as the whole world knows by now was won by the Green Bay Packers who thumped the Pittsburg Steelers 31 to 25. Another highlight…
Added by charles bayer on February 9, 2011 at 10:30pm — No Comments