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All ADM Member Blog Posts (9,128)

Unsung Heroes of the Auto Industry, Show Yourselves

Imagine a world where car dealers earned the same community respect as fire fighters,…


Added by Cobalt on March 18, 2011 at 11:31am — 4 Comments

Here`s another cool EBlast ala Ken Beam - Ya gotta make `em interesting & a bit engaging!


The Douglas Volkswagen St. Patrick`s Day Event!

Please review our Exclusive New Volkswagen Specials.

*Click the Flashing Banner to get the details on our offers.

Please call Dan Beckelman our Internet Specialist at

908-277-3300 x244 if you need any…


Added by Ken Beam on March 18, 2011 at 5:52am — No Comments

Digital Dealer Update: Agenda Posted!

Just a quick update for everyone!

The agenda for the 10th Digital Dealer Conference & Exposition has been posted. You can check it out by clicking here! This is a great time to start planning your sessions! What speakers do you want to see? What times and days are they speaking at?


Still cooking up some fun challenges for our…


Added by Arnold Tijerina on March 17, 2011 at 1:00pm — No Comments

Enhance Your Dealership's Facebook Page with Custom Tabs

In today's Potratz online workshop, Dan talked about ways to enhance the look and features of your auto dealership's Facebook business page. One way to give a page a true "custom" feel is to add custom tabs with branded images, content, etc. In our experience with automotive advertising on social media, we find that the more customized the page, the more people like…


Added by Paul Potratz on March 17, 2011 at 11:25am — No Comments

Celebrate St. Patrick's Day with real dealer email marketing campaigns!

In honor of Saint Patrick’s Day, we thought we’d share some of the festive automotive email marketing campaigns the Cobalt Owner Marketing team came up with to drive traffic to…


Added by Cobalt on March 17, 2011 at 9:41am — No Comments

Is your Dealership an Industry Expert?

Q&A websites like Quora, Aardvark and LinkedIn Answers are gaining popularity in the social media spear, and people are looking for answers. Answers about cars, about servicing cars, about car parts and about where to buy cars. So the question is- as an auto dealership- are you an expert in the car industry?

People buy from people. Q&A sites can enhance your dealership’s reputation by establishing your credibility on automotive topics. By  contributing to these sites you can… Continue

Added by Paul Potratz on March 16, 2011 at 1:55pm — No Comments

Build emotional connection with your community through Twitter

Last Wednesday a marketing employee from New Media Strategies, Chrysler’s former marketing company, mistook the Chrysler Twitter account for his personal account and posted on the Chrysler Twitter page, ““I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to drive.” Between “to” and “drive” was an unfortunate word. The impact was felt immediately when followers began to retweet the post. Chrysler quickly responded by posting “Our apologies-our account was…


Added by Joseph Little on March 16, 2011 at 12:11pm — No Comments

How much of an increase in sales can a car dealership gain through social media?

How many more cars can a dealership sell because of social media?


Any social media expert would hate to hear this question, the pro would respond with “you are not on these networks to close sales, you are here to build relationships”. They are very right in saying this, yet lets just say we give this question a bit of thought. The dealership that asks the question isn't wrong in asking either. Really it's why they are coming into work every day isn't it?




Added by Steve Southin on March 15, 2011 at 8:34pm — No Comments

Social Relationship Manager Product Review by Brian Pasch Social Relationship Manager

I recently had a demonstration of’s Social Relationship Manager (SRM), and I was so impressed that I decided to write a formal review of the product.

The raw potential of SRM should advance the widespread adoption of… Continue

Added by Brian Pasch on March 15, 2011 at 6:00pm — 3 Comments

How to Apply TLC (Tough Leadership Criteria) To Your Hiring Process

By now, most automotive professionals are aware of the need to crack down on hiring practices in their dealerships-the mirror-fogging test just won’t cut it anymore. The question of course is how to do this. Below, the experts at ADP Digital Marketing shares four best practices for vetting potential employees.


Four Tough Hiring Practices to Employ in Your Dealership Today…


Added by Cobalt on March 15, 2011 at 4:09pm — No Comments

Don't forget the "Social" in Social Media

Do you have a social media strategy for your dealership? Maybe you’ve met with your marketing department or your management team to discuss how you should go about posting to Facebook or Twitter. The discussions and the opinions can be endless- who should post, how often, what to post and what time of day and on and on and on.


Unfortunately, during all this planning and strategizing we often forget the key to…


Added by Paul Potratz on March 15, 2011 at 3:03pm — No Comments

Auto Industry Social Media Site Visitor Traffic for February 2011


Added by Ralph Paglia on March 14, 2011 at 10:30pm — No Comments

Internet Battle Plan Dealer Seminar and Workshop in Kansas City

Added by Ralph Paglia on March 14, 2011 at 8:29pm — No Comments

Slick New Mobile Social Tool Called Mogwee

Ning Launches Slick New Mobile Social Tool Called Mogwee

Mogwee launched on March 1, 2011, an ambitious new…


Added by Ralph Paglia on March 14, 2011 at 4:36pm — No Comments

Location-Based Marketing for Auto Dealerships

As smartphones grow in popularity, advertisers are turning to location-based marketing applications like Foursquare to engage consumers. At Potratz, we have implemented location-based campaigns on social sites for multiple clients to encourage users to check in on their phones. Here are a couple examples:

Steve White VW Audi offers $15 off parts/service when people check in

The Bill Rapp Superstore offers a $10 NYS Inspection and car wash for every…


Added by Paul Potratz on March 14, 2011 at 2:05pm — No Comments

Does Your Software Vendor Support You?

Support.  It's not something that a good product can do without.  Ever.  The best training will not overcome the need for it.  So, with the products you have, do you get Product Support?  Do you know who to call?  And when?


I spent some time last week talking to a dealer who had installed a key, new…


Added by Keith Shetterly on March 14, 2011 at 12:00pm — No Comments

LemonFree.Com has 2.4 million auto shoppers every month

Automotive Internet Media just rolled out at this year's NADA the ability for one dealer in each market to own their brand in LemonFree.Com.

LemonFree.Com gets 2.4 million auto shoppers to the site every month. We win thousands of search terms that get the most online traffic. Terms that dealership sites usually can’t win. We put one dealers inventory one click from the first page of Google. No one can offer you this type of opportunity and we only work with one dealer for each…


Added by Tony French on March 14, 2011 at 7:00am — No Comments


Jim Ziegler and VinSolutions Host 'Internet Battle Plan V' in Kansas City on May 18-20


Added by Ralph Paglia on March 13, 2011 at 11:00pm — No Comments

Your Auto Responders Should Leverage Links to Video Assets

I've never worked at a car dealership. But as I assist car dealers across the country, I have seen many different styles of management, structure, and process.

Recently I had the opportunity to conduct a joint 20 Group presentation with Joe Webb and Jared Hamilton and Joe presented the mystery shopping results he did for each dealer in the group. Wow, this was an eye opener from some dealers that…


Added by Brian Pasch on March 13, 2011 at 10:00am — 12 Comments

An Industry First Mobile App

Every segment of the automotive industry is online. Some have been slower to adapt than others, but it is pretty safe to say everyone is online in one way or another. Companies are searching and finding new ways to serve customers through technology and improved systems.

The auto transport segment is no…


Added by Patti Swanson on March 13, 2011 at 7:53am — No Comments

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