Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
If you’re like me you will have had a few ‘locals’ over…Continue
Added by charles bayer on April 10, 2013 at 5:30pm — No Comments
Added by Paul Potratz on April 10, 2013 at 9:18am — No Comments
In recent months I have been "addicted" to auditing dealership marketing budgets. I love my work! It may not seem that exciting but for the dealers I work for, it is a very rewarding process. The audits have allowed me to see how different vendor partners are performing and how their products deliver, or not deliver, a strong ROI.
I have been able to…Continue
Added by Brian Pasch on April 10, 2013 at 9:00am — No Comments
A few weeks ago, Ford managed to accomplish a task that many brands dream about but never achieve… to have an ad go viral. You might think this is a good thing except for the fact that this particular ad went…Continue
Added by sara callahan on April 10, 2013 at 7:00am — No Comments
I sometimes engage in telephone conversations with sales and internet sales managers who've said they do not have adequate staff to handle the leads they get. I realize that it's not that easy and a balance with lead providers, however, my primary reaction (to myself) is, "Why wouldn't you hire more staff?".
A study I discovered from Aquent and the American Marketing Association (AMA) stated that 46% of marketers claim their staff are well equipped to manage new trends and…Continue
Added by Holly Kramer on April 9, 2013 at 6:09pm — No Comments
Watch Original "Tracking Your Advertising Online" Video Here
Would you give me $50,000 for some advertising if I told you I had no idea if it worked or not? Dealers to this…Continue
Added by Kevin McKillop on April 9, 2013 at 2:00pm — No Comments
Added by Ralph Paglia on April 9, 2013 at 11:00am — No Comments
Let’s first take a moment to let the cover image of this story wear off a bit. It’s pretty freaky, I know. Once that’s done, let’s talk about how the evolution of search marketing has come to the point that we need to use freaky images to get your attention.
SEO and PPC are very different…Continue
Added by J.D. Rucker on April 9, 2013 at 8:09am — No Comments
Written By: Joe Basil
We just returned from a 20 Group meeting and it was the most invigorating workshop we have ever attended. We completed an assessment of our dealership operations and identified major sales and profit opportunities in all departments. We have benefited from the extensive experience of our facilitator and fellow members. We had the opportunity to compare our operation to other…Continue
Added by Garry House on April 9, 2013 at 8:00am — No Comments
Email Open Rates for Reward Members are 300% Higher Than Non-Members
Dealerships That Provide an Incentive for Customers to RETURN After a Visit Have a 20%…Continue
I have no desire to build…Continue
Last night the new season of Mad Men premiered, the show that follows the tale of an ad agency on Madison Avenue NYC, garnered much hype last year after the Jaguar episode.Either way, this season opener caught my attention because of the message Don was trying to sell to Sheraton Hotels.
Added by Ketty Colom on April 8, 2013 at 12:29pm — No Comments
Website companies are rolling the dice and gambling with the hard work that drives organic traffic to…Continue
April 2013, Cover of AutoSuccess Magazine “Automotive Digital Training”
NADA says that there are approximately…Continue
Added by Sean V. Bradley on April 8, 2013 at 9:30am — No Comments
Make Money Mondays With Sean V. Bradley "Motivation, Inspiration &…Continue
Added by Sean V. Bradley on April 8, 2013 at 9:00am — No Comments
Visit http://njvwcertifiedpreowned.com/ to learn more about Certified Pre-Owned Volkswagens in Union County New Jersey!…
It’s like Déjà vu all over again. A rush of subprime car loans to buyers with a dubious ability to pay them back ending well is about as likely as Florida Gulf Coast University making it all the way to the NCAA Final Four. According to an Automotive News article last week…Continue
Rapidly declining profit margins in the new car sales business together with the continuous extension of car life are making the after sales business increasingly important. At the same time, growing consolidation in the after sales market is putting OEMs’ market share at risk. Various trends will affect market structure as well as customer behaviour and thus fuel the need for innovative after sales business models. In a comprehensive after sales study on the…Continue
Added by Bill Cosgrove on April 7, 2013 at 2:59am — No Comments
I know what you’re thinking, “another post on engagement!” I know, I know, but in this post my aim isn’t to tell you the importance of it, rather I am going to lay out the 4 stages of social engagement and how you can use them to move people up the ladder of engagement, from consumptions to collaboration.
Take a close look at the engagement…Continue
Added by David Johnson on April 6, 2013 at 10:34am — No Comments