Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Here is the latest data on the used-car market from Ricky Beggs, analyst at Black Book USA.
This past week has presented some amazing insights and situations within the market and the resulting used vehicle values. As the calendar turned to a new month, there were some more aggressive efforts from some of the buyers. The number of adjustments that were increases at 19% was the …
Added by John Sternal on August 9, 2012 at 7:31am — No Comments
Google recently released guidelines for their Google+ Local Pages, outlining what you can and can’t do with the main picture on your Local page. It is important to stay on top of these announcements from Google, make sure you read over these guidelines to make sure you aren’t hurting your local page, it could…Continue
Added by Timothy Martell on August 9, 2012 at 5:40am — No Comments
To increase the sales of your dealership by delivering the highest quality of online customers.
Every lead we get is called and verified by a live agent to ensure you get the highest quality lead delivered in real time within minutes of us receiving it. We guarantee that every lead you get is a live customer looking to PURCHASE NOW, IF NOT WE WILL REPLACE IT FOR FREE. We will never duplicated a lead, our focus is not just to provide you…Continue
Added by Danny han on August 9, 2012 at 3:04am — No Comments
Twitter is growing quickly as a social network, and as it does, businesses are cluing into the fact that they can connect with a whole new market by maintaining a Twitter account. It can be tough to get the hang of posting on the site, but remembering a few simple tips can help.
Is that what the math says…is…Continue
Insignia has been shouting it from the roof tops for over 10 years. Auto parts stores and Ebay have heard the word, it’s taken root and produced bountiful profits. And now automakers are recognizing the trend and developing new vehicles with thousands of OEM accessories and customization options. Check out how Dodge is doing this with the Dodge Dart, click the link and read the article by…Continue
Added by Ashley Poag on August 8, 2012 at 9:04am — No Comments
Added by Stephen Jackson on August 8, 2012 at 7:45am — No Comments
If youʼre active on social media (and you better be), than recently you may have seen people on your social networks talk about Pinterest. The site is growing rapidly, already ranking above long running sites…Continue
Added by Timothy Martell on August 8, 2012 at 5:28am — No Comments
The Importance of Training Executives for Social Media…Continue
I remember my first off-site used car super sale and the sales meeting that preceded it. “Guys, forget about the sales process. Don’t worry about demo drives. When customers walk in, sit them down, ask a few questions and qualify them for a payment.” Those weren’t the exact words, but I’m pretty sure I took away the right message. With 1500 cars to choose from and hundreds of customers pouring into the stadium every hour, expediting the process and making it as easy as possible just made…Continue
Added by Josh Vajda on August 7, 2012 at 1:06pm — No Comments
A new survey reveals that mobile and social media have a growing influence on retail purchase decisions. Here is a summary of the Consumer Insight Panel survey results conducted by Empathica, Inc. and published in a recent blog on Loyalty 360 (Loyalty Marketer’s Association):
Added by Mike Gorun on August 7, 2012 at 12:39pm — No Comments
In the city I live in, there is a run down, nasty looking house taking up some prime commercial real-estate that I'm pretty sure every Realtor in town has taken a crack at trying to sell. Seriously! Every couple of months there is a new sign out front from some poor real-estate…Continue
A Case Study: Elder Ford of Tampa, FL
by Scott Empringham, Flash Point Communications
Lead-generating Facebook Content?
More and more Dealers find themselves struggling to produce compelling Facebook content. Even more are struggling to generate a Return on Investment. Some have even given up trying. (Social is about community, not sales, right?) Elder Ford of Tampa (…
Top five social media influencer and MINI USA marketing head close DSES and open JDPA events; discounted combo-ticket pass for the consecutive events available
SALT LAKE CITY, UT – August 7, 2012 – DrivingSales and J.D. Power and Associates today announced that Scott Stratten and Tom Salkowsky will keynote a special session, sponsored by Cars.com, that bridges the 4th annual…Continue
Added by Crystal Hartwell on August 7, 2012 at 7:30am — No Comments
When it comes to our data and how it affects our business, to how we can and must make money with it, we in retail automotive need to wake up! We need an "Internet Moment"--but, first, what the heck is that? Understand that the "Internet Moment" was birthed this way at a very famous company: The mid 90’s were a…Continue
Dealers United Selects KPA from 70 Website Vendors for August Member Deal
In addition to the website deal, current Dealers United members can take advantage of SEO services offered by KPA
Sarasota, FL – August 7, 2012 - Dealers United, the first service to truly leverage the buying power of individual dealerships, launched their August member deal today, website…Continue
Added by Patric Timmermans on August 7, 2012 at 7:29am — No Comments
General consensus in advertising today is usually that the most effective advertising is specifically targeted to a narrow field of people that you want to reach. For years this has been accomplished with complicated technology and it has definitely shown performance improvements from non-targeted to…Continue
Added by Timothy Martell on August 7, 2012 at 5:17am — No Comments
Has anyone had experience with Autofriend leads. I am thinking about trying them out but wanted to check with others in the industry that may have or is using them. Any feedback would be greatly appreciated.
Added by Peter Stratton on August 6, 2012 at 3:12pm — No Comments
Does anyone have any real insight at to what is going on with the Google-Reviews Disappearing Act????
Once again all of our 157 reviews but two have disappeared from Google..................... does anyone out there have any insight as to why this is happening??? What is the root of the problem???
I found this article; …Continue
What can a blog do for a dealership website, exactly? Some of you may have heard ActivEngage CEO Todd Smith speak on the digital conference circuit. Automotive thought leaders contact Todd first for marketing tips on the latest advertising strategies. Marketing publications …
Added by Stephen Jackson on August 6, 2012 at 2:00pm — No Comments