Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Google has always enabled you to track what people say about you online with Google Alerts but they have now made it easier for anyone to track their online reputation with a new tool in the Google Dashboard called "Me on the Web".Continue
Put your dukes up and you better believe it that each and every day more dealers are creating a Facebook Profile Page to represent their dealership brand…. I scratched my head wondering why in the world is this still happening! I think I have figured it out.
From Search Engine Journal 6-16-11:
The QUESTION: Google has been open about using social data as a metric in the search ranking, but the company has only…Continue
While we dig deep into Demographics’, Geographic’s, niches, ideas, social media, digital, traditional marketing and analyze who buys what and for how much, let’s not forget about who really controls the wallet in MOST households.
Almost 84 million women right here in the USA is a mom. They are probably the most powerful consumer group of all, controlling 85% of household spending, according to Mintel International.
In the automotive digital/traditional marketing world, it is…Continue
Don Graff Auto Facebook
I have to get something off my chest. I am really tired of hearing people tell me how bad…Continue
Added by Stan Sher on June 15, 2011 at 2:06pm — No Comments
The morning routine has always been around. It used to begin with sitting down at your desk with your cup of coffee and checking the latest faxes and memos. Maybe you had time to sneak a look at the newspaper for work-related ‘research’ (also known as last night’s box scores). Fast-forward a few years and the routine has slightly changed; Memos turned into emails and your cup of…Continue
Added by Jennifer Schrader on June 15, 2011 at 5:54am — No Comments
Added by Ken Beam on June 15, 2011 at 5:00am — No Comments
San Francisco, CA -- June 14, 2011 -- izmocars (http://www.izmocars.com), the leading business solutions provider for the automotive industry today announced that its vehicle photography…Continue
Added by Crystal Hartwell on June 14, 2011 at 2:55pm — No Comments
Product Glitter & the Lack of Customer Service
We’ve seen it all from amazing products, features, Suites & Ties, High Tech Gadgets & Gizmos when presenting the product(s) to your group or location. The viewing of Glam & Glitter to provide the solution for what you are looking for to make your job easier and more productive.
Then the “Ink hits the paper”……. You get your product you wanted and have been waiting for. Now what?…Continue
Added by Jennifer Schrader on June 14, 2011 at 6:56am — No Comments
When Macy’s Inc. was established as a national brand in 2004, its leadership insisted that each store stay connected to its local community. The resulting “My Macy’s” localization initiative gives stores the latitude to be good corporate citizens in their communities while selecting…Continue
Added by Ralph Paglia on June 13, 2011 at 11:30pm — No Comments
Most people know that I'm generally not a proponent of social media for most dealerships simply because the fact is that the ROI for either a) exposure, b) brand equity, or c) sales simply can't be justified relative to other dealership marketing expenditures. I've debated people on this topic in ADM and other forums because, well, that's what these forums are for...to discuss/debate/ideate different solutions to help dealers be more successful in the market place (as an aside, bless KK's…Continue
Autofusion is one of the leading providers of website management and internet marketing solutions in the United States. We offer complete website solutions, from custom website design, creation and active management. To help car dealerships maximize their engagement with a wide customer base, our company creates and…Continue
Added by Richelle Farley on June 13, 2011 at 3:56pm — No Comments
You are always looking for ways to differentiate your dealership from the others in your area. You pass out flyers and run commercials on the local networks, and the other dealerships do the same. You post banners and have specials, and the other dealerships follow, sometimes with bigger signs and even a mascot dancing on a corner. What else can you do to break away from the pack? You must do what the competition is not doing, and one thing that can set you ahead is having…Continue
If you haven't heard of these events, I'll be tweeting about them. Stay tuned for updates!
We hear it a lot – “Wouldn’t it be better to use a QR code rather than a text message call-to-action?
QR codes are so cool!”
It’s easy to get sucked into the “whiz-bang” factor of QR codes, but before you start printing them everywhere, let’s put SMS and QR codes head-to-head for 5 rounds. Ding ding ding!
SMS marketing targets the largest audience of mobile phones users – those who know how to send a text message. Nearly every phone in the Canada…
Added by Julia Spivak on June 13, 2011 at 10:46am — No Comments
75% of automotive customers use Facebook. This should come as no surprise considering Facebook has more users than the population of almost every country in the world, including the United States. But are these customers important for your business? The answer is yes. Not only are they important, but the future of your business depends on them. In fact, active Facebook users represent your best customers – the ones who make up 60 to…Continue
Added by Stacy Mueller on June 13, 2011 at 10:36am — No Comments
Added by Ken Beam on June 13, 2011 at 10:31am — No Comments
I recently left a sales meeting where one of the participants likened the sales process to dating. I got to thinking, about how that thought could actually be expanded to include your entire Dealership Marketing program. Taking that thought one step further, if your dealership’s online marketing…Continue
Fort Lauderdale, Florida – June 13, 2011 – AutoUSA announced today the launch of ShowProSM powered by HookLogic, an incentive product for auto dealers that is proven to increase incremental sales by turning more Internet leads into “shows.” ShowProSM allows dealers to offer a financial incentive to in-market customers, motivating them to visit the dealer’s showroom. ShowProSM also provides dealers with territorial exclusivity,…Continue
Added by Holly Forsberg on June 13, 2011 at 9:30am — No Comments