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All ADM Member Blog Posts (11,793)


Influencer
Why Intangible Rewards Can Sometimes Be More Valuable Than Dollars

What do you think would excite your customer more? A 15% discount on a tire rotation or being notified that they have been elevated to VIP status in your loyalty rewards program?

You may be surprised that just as many customers respond positively to intangible rewards, such…

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Added by Mike Gorun on October 16, 2012 at 8:30am — 5 Comments


Influencer
Sands Auto Group Reduces Dealership Management System Expense 75% by Switching to Auto/Mate

ALBANY, N.Y. – October 16th, 2012 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Pennsylvania-based Sands Auto Group has reduced its dealership management system (DMS) expense by 75%, since switching from its legacy DMS to Auto/Mate. Terry Sands, owner of the Sands Auto Group, also credits Auto/Mate’s flexible, simple reporting tools with helping him see trends and stay competitive when he reviews the…

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Added by Holly Forsberg on October 16, 2012 at 8:06am — No Comments


Influencer
The Most Abused Statistic in Automotive Internet Marketing

There are a ton of numbers in the various analytics programs out there. Many are worthless. Others are even misleading. The concept of analytics is to help us to analyze the performance of our websites. Unfortunately, they often do little in the way of analysis and more in the way of promotion.

It's for this…

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Added by J.D. Rucker on October 15, 2012 at 5:30pm — 12 Comments

Google Product Listing Ads Outperform Search Engine PPC Advertising

Google Product Listing Ads (PLA) Deliver 25% Higher Return On Spend Than Search Engine Ads (SEA)

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Added by Ralph Paglia on October 15, 2012 at 4:00pm — 4 Comments


Influencer
Convert Gift Grabbers To Car Buyers!

Many companies that offer automotive direct mail/digital marketing have never been in the automotive business.

 

It has not always been like that and at times, is unfortunate. So today, call it a…

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Added by Todd Vowell on October 15, 2012 at 3:00pm — 2 Comments

Your Live Chat Service's Most Important Metric

30 seconds might seem like a very small amount of time to you – but how long is it, really? Try closing your eyes and counting to 30.

One…

Two…

Three…

In the time it took you to perform this exercise, Google added $30,000 to its revenues, 500 iPhones were sold, and beams of light …

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Added by Stephen Jackson on October 15, 2012 at 8:40am — No Comments


Influencer
If You Run Facebook Sponsored Posts, You Should Prune Your Facebook Fans

A couple of weeks ago, Facebook started cracking downon fake accounts and false likes. The network is finally at the point to where they believe quality is more important than quantity for…

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Added by J.D. Rucker on October 15, 2012 at 2:19am — No Comments


Influencer
Time to Clean off Twitter

There have been debates in the past about whether or not it's good for businesses to follow everyone who follows them. The old way of thinking (for some, including me) was that if they take the time to follow you, that you should be courteous and return the favor.

I switched my way of thinking in 2009 but for many it…

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Added by J.D. Rucker on October 14, 2012 at 1:40am — 3 Comments


Influencer
Building reputation, loyalty, character and sales one email at a time

Shawn Case’s post on why Google has dropped so many dealership reviews is alarming. He said “Google recently…

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Added by Jerry Hart on October 13, 2012 at 4:30pm — 8 Comments

Auto Dealers – It’s Time To Get Ahead

Sales are down a little and you’re looking for a way to get an edge on the competition. You have looked at many ways of bringing in revenue, which will depend on how many customers you can get out to the dealership. Why aren’t the traditional methods working like they used to? Commercials and newspaper ads used to bring in lots of business, but now they are only responsible for a small amount of the sales you experience. The rest of your customers come from drive-by views. How can you reach…

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Added by Dmitriy Goroshin on October 13, 2012 at 2:00pm — No Comments


Influencer
Transforming The Dealership Part 1 - A Live Week By Week Case Study (Dealer eTraining)

Welcome to Part 1 of what will be a major real live hands on case study.  Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home.  The owner is a female and a real entrepreneur that is a partner in two other dealerships and also owns a wireless retail business with multiple locations.  The store is a family environment and has been in business for over 30 years under her control.

She was looking for someone to come in…

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Added by Stan Sher on October 13, 2012 at 8:55am — 20 Comments

What The Merovingian Can Teach You About Marketing

 

"Why"

 

This is the single most difficult concept for most marketers in automotive to understand.  “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of that budget into real content that consumers go online to find “the expensive kind of marketing” as noted by…

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Added by Larry Bruce on October 13, 2012 at 7:30am — 2 Comments


Influencer
Google Analytics For Car Dealers - Part III by Brian Pasch

This is the third in a series of articles for car dealers who would like to learn how to leverage Google Analytics in order to better merchandise their websites, track consumer activity, increase conversion, and measure the influence of their marketing investments.  

To summarize the series to…

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Added by Brian Pasch on October 13, 2012 at 3:22am — 1 Comment


Influencer
The #AutoMarketing Hashtag is a Must-Follow for Car Dealers

People often ask me how I'm able to stay up on the millions of things that are happening in the world of automotive internet marketing on a daily basis. There are tons of blogs, social networks, and industry websites with enough posts to fill a full day if you plugged them all into an RSS reader. How does an…

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Added by J.D. Rucker on October 12, 2012 at 11:06am — 5 Comments


Vendor
How to Prevent Employee Fraud and Theft - Part 2: Hotline and Effective Screening

In the second post of this series, Kathryn Carlson discussed two methods to address employee theft once it has taken place. This segment of the series advocates two preventative methods:



Hotline…

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Added by Patric Timmermans on October 12, 2012 at 10:00am — 4 Comments


Influencer
Top 10 Blogs And News For Auto Dealers: October 8-12

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive…

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Added by Ketty Colom on October 12, 2012 at 7:41am — No Comments


Influencer
Google Analytics For Car Dealers - Part II by Brian Pasch

Last week I decided to write a series of articles on Google Analytics to help dealers better leverage this powerful tool.    Google Analytics reports must be a part of the monthly marketing decision-making process,  because the data can direct dollars into the most effective…

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Added by Brian Pasch on October 11, 2012 at 3:30pm — 2 Comments


Influencer
Facebook Marketing: Are You Doing It Right?

One of the most common questions we get when discussing social media strategy with a car dealer is, how do we get more Facebook likes? This is a loaded question and I’m going to explain why.

 

The Basics of Facebook…

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Added by Chris Burns on October 11, 2012 at 2:00pm — No Comments

How to Sell Parts and Accessories on Facebook

How to Sell Parts and Accessories on Facebook

Courtesy of Insignia’s Guest Blogger: Brian Offenberger, President AfterMarketer Club

Selling automotive parts and accessories on Facebook is a lot…

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Added by Ashley Poag on October 11, 2012 at 1:30pm — 3 Comments


Influencer
National Report Finds Drivers’ Confidence in Jobs Still Murky

MIXED SIGNALS ON U.S. JOBS CARRIES OVER INTO AUTO INDUSTRY



Swapalease.com National Report Finds Drivers’ Confidence in Jobs Still Murky



The latest U.S. Jobs data again was underscored by mixed signals, with 114,000 jobs added on the positive yet continued shrinking of the overall labor force. Mixed data has carried over to the U.S. auto industry, where current jobs data offer a glimpse into the positives and negatives from a consumer’s perspective.…



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Added by John Sternal on October 11, 2012 at 12:30pm — No Comments

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