Recently, we delved into the topic of reputation management and how online communities have impacted automotive sales and marketing efforts. In that posting, we highlighted two tenets that are front and center in those strategies – reactive and proactive marketing.
We noted that proactive marketing acts as a guide that sets the course of your direct automotive marketing Missy Jensen - DMEautomotivecampaigns. In that same breath, we noted it provides direct marketing professionals an… Continue
Added by Stacy Mueller on November 9, 2010 at 1:40pm —
Bing has announced plans to integrate with Facebook to show which pages your friends like. As long as you’re logged into your Facebook account, you will see your friends’ profile images and names under search results for pages they like.
This new feature will help to make your auto dealership Facebook page more visible. When friends of your fans search, they will see that their friends like your page. As you build fans and encourage more people to like the page, searchers will be more… Continue
Added by Paul Potratz on November 9, 2010 at 12:35pm —
Do you believe having new vehicle incentives on your website's inventory page is helpful? If they're current & automatically updated, by VIN, would that generate + leads / sales for your dealership?
If you could add incentives to your site, would you? What benefits do you see? What drawbacks? Does this create / improve trust between you, your dealership and your customers? If the application was smart enough to display the better deal - Factory… Continue
Added by Gregg Henton on November 9, 2010 at 12:03pm —
AdAgencyOnline.Net, an automotive advertising resource / networking portal supported by a national network of independent automotive advertising agencies, will be reviewing TK Carsites on their blog talk radio station WAAOL, All Automotive Advertising News All The Time. Philip Zelinger, the President of Ad Agency Online,… Continue
Added by Philip Zelinger on November 9, 2010 at 7:44am —
This is the month to
With Thanksgiving celebrated in October in Canada and in November in the US, ‘tis the season for giving thanks.
Even though times are tough for many people, there are still certainly many blessings and good fortune to be thankful for this year. Whether your family, your health, your prosperity or your job tops your list, be sure to take a moment to extend your thanks to your clients and customers for their business and… Continue
Added by SUSAN HAIR on November 9, 2010 at 6:55am —
Added by SUSAN HAIR on November 9, 2010 at 5:54am —
Last week we did an emergency webinar regarding the recent changes at Google. This webinar was scheduled for 40 minutes plus questions and ended up stretching to nearly 2 hours because of the tremendous opportunity dealers have right now as a result.
We decided to break each one down into instructional videos about how dealers can take action immediately to make it all happen as quickly as possible for them. This is the first in the series and focuses on "Cleaning Your House" at Google… Continue
Added by J.D. Rucker on November 8, 2010 at 5:10pm —
Until now organic results on Google were divided; website listings stood alone under a few sponsored links, and Google Business Listings and customer reviews were conveniently distanced from your organic placement, a convenient “buffer zone” between organic listings and business listings/customer reviews. Now Google has changed the rules and search results now provide your prospective customer with a snapshot that could help or hinder your website performance; whether it helps or hinders all… Continue
Added by Camille Forte on November 8, 2010 at 4:14pm —
Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be reviewing WomenCertified® on the portal's blog talk radio station -- WAAOL, All Automotive Advertising News All The Time. Philip will be interviewing the President/C.E.O. of… Continue
Added by Philip Zelinger on November 8, 2010 at 1:27pm —
Facebook already offers a wealth of opportunity for car dealerships to promote their offers with Ads. Now, Facebook is adding a new advertising feature called Deals, integrating with Facebook… Continue
Added by Paul Potratz on November 8, 2010 at 1:09pm —
This is the month to Shift Into High Gear on Service!
Long lines, picked over selection, harried employees, tired associates – those are the expectations many shoppers have this time of year, no matter where they shop. And the added pressure to buy during the holiday season can be a major turnoff, as shoppers know that sales associates are often under pressure to meet end-of-year sales goals. GET CERTIFIED! SUSAN HAIR 561-309-7078
No wonder some people really have to work… Continue
Added by SUSAN HAIR on November 8, 2010 at 6:00am —
WomenCertified® receives positive feedback from satisfied customers
A satisfied customer gives a positive testimonial about WomenCertified dealership Rivershore Chrysler in Kamloops, Canada
FOR IMMEDIATE RELEASE
PRLog (Press Release) – Dec 06, 2010 – WomenCertified® is a training and certification program designed to help businesses achieve higher standards of sales and customer service for their customers.
According to founder Delia Passi, tailoring… Continue
Added by SUSAN HAIR on November 8, 2010 at 6:00am —
SAN FRANCISCO, Nov. 4: izmocars (http://www.izmocars.com), a leading Internet business solutions provider for the auto retailing industry, today released AOA 3.0, a
completely upgraded version of AddOnAuto (AOA), the dealership accessories
solution that is generating millions of dollars in accessories sales gains each
month for dealerships across the country.
The AOA 3.0… Continue
Added by Mike Martinez on November 8, 2010 at 5:52am —
Added by Ralph Paglia on November 7, 2010 at 11:24pm —
Tomorrow, Monday November 8th My Internet Department (Me and Adam, #2) will be taking on another Managerial type Internet Employee. He has strength I don't. I wonder if we will be able to work together, and if we will make a good team.
Production will need to double. Myself, I'm convinced Internet is where Auto sales is headed. I think the Social Media thing is going to be so big. I've got my Youtube page up and running, and a Camcorder designed to make uploading to media sights super… Continue
Added by Gillon S. Johannson on November 7, 2010 at 6:47pm —
In the world of Professional sports, teams… Continue
Added by Bryan Armstrong on November 7, 2010 at 12:00pm —
For the past 2 days I have been in debate on dealerrefresh about online marketing numbers and conversion. It appears that my comments on what a website should convert at have… Continue
Added by Larry Bruce on November 7, 2010 at 7:00am —
If your sales staff told you that they had a 50% closing ratio, would you take their word for it? I suspect not – you would probably track all of their opportunities to determine the true percentage. Most dealerships measure a vast number of items on a daily basis. After all, you can’t manage what you don’t measure, right?
How about the level of compliance and ethical behavior in your dealership? Is that something you measure or do you just take everyone’s word for it? Have you… Continue
Added by Jim Radogna on November 6, 2010 at 5:23pm —
I get an email today from a dealer friend of mine today and he ask;
Do you know of anybody dropping AutoTrader all together?
It’s ungodly expensive and we just haven’t seen the results.
My first response from the top of my head is, Yes there… Continue
Added by Tim Jennings on November 6, 2010 at 1:00pm —
Added by Ralph Paglia on November 6, 2010 at 11:30am —