Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Dealer.com customers-do you use DDC's SEO program or an outside specialist?
We are in the midst of looking at improving our SEO content on our Dealer.com sites, so we had a phone conference today with them. Before I start, we are not against using DDC to strengthen our SEO-however, if we don't use them it seems we will not have the ability to:
2. Alter the H1, H2,3 tags
3. Edit meta titles (they might give us permission)
4. Submit to Google-they…Continue
Added by Paul Potratz on February 9, 2011 at 12:53pm — No Comments
Customer retention is critical to an automotive brand’s success. This is particularly evident during a climate of prolonged economic recovery, in which each new-vehicle sale or automotive service is vital to a dealership’s bottom line.
A 2010 J.D. Power and Associates survey, conducted to measure repeat vehicle purchases within a brand, found that customer retention had remained stable from 2009. In…Continue
Added by Stacy Mueller on February 9, 2011 at 11:21am — No Comments
Added by Ken Beam on February 9, 2011 at 4:45am — No Comments
Including NADA 2011 in San Francisco, I have now attended 15 NADA…Continue
Now that the 2011 NADA Convention is over, our industry will set its sites on upcoming educational opportunities. I would like to remind members of ADM of two special opportunities that need your attention to lock in savings on registration fees.
This weekend, I was comparing website analytics for 2010 vs 2009 for one of our dealers, which got me to thinking about how 2009 compared to 2010. Before I knew it, I was digging into analytics for 2008 and 2007.
Limiting myself to just one dealer's analytics could taint my findings with the improvement of the website, lead generation, SEO, SEM, etc. So to ensure the most accurate…Continue
Added by Paul Potratz on February 8, 2011 at 12:30pm — No Comments
There I was having a great discussion at NADA with some high-powered folks in the digital realm, when I realized that they didn’t get something very important: Many dealers are not “leading edge” for Internet sales and marketing. Nor are they anywhere near the edge, for that matter,…Continue
Polk/AutoTrader.com Study Finds Online Vehicle Shopping Influences Dealership Choice
Added by Bill Goodfriend on February 8, 2011 at 9:53am — No Comments
Added by Ralph Paglia on February 8, 2011 at 7:00am — No Comments
Seth Godin, called “America’s Greatest Marketer” by American Way Magazine, recently wrote on his blog about loyalty, not specific to any one type of industry but brand loyalty in general. He stressed in his article that loyalty isn’t about customers choosing a brand because it was the cheapest at the…Continue
Added by Amanda Meuwissen on February 8, 2011 at 6:35am — No Comments
Chrysler's Super Bowl ad was bold. It aligned luxury with Detroit and the edge of Eminem. It was daring, inspiring, fresh and needed. It was beautifully filmed and edited, boasted impressive copy writing, and it was delivered at the perfect time for Chrysler, Detroit, and the country. And often timing is more important than anything, much to all of our fabulous creative friends’ dismay. But in this case, great creative aligned with perfect timing. Let’s only hope it results in sales. Only…Continue
Added by Patti Swanson on February 7, 2011 at 6:54pm — No Comments
Google met with top automotive dealers and manufacturers at the 2011 NADA Convention in San Francisco this week to introduce their new lead generation model for search, which one insider called "Dealer Preference". This is a new strategy for their popular Google Adwords software.
The new paid automotive…
While watching your dealership's TV ads, people with smartphones are probably using their phones and more than likely are online. In fact, according to a recent article by Engadget, a study by Nielsen and Yahoo! found that 86% of mobile internet users are browsing on their phones while watching TV, whether using mobile apps, browsing the internet, accessing social networks like Facebook or Twitter, or…Continue
Added by Paul Potratz on February 7, 2011 at 11:16am — No Comments
Potratz, a full service automotive advertising agency is pleased to welcome Jordan Wolfe to its team as Senior Graphic Designer to help take auto dealer clients to a new level. With over 12 years in advertising, Jordan prides himself on the unique path where his career has taken him.
He has worked in the sign industry, trade show…Continue
Added by Paul Potratz on February 7, 2011 at 8:35am — No Comments
Added by Brian Pasch on February 6, 2011 at 6:49am — No Comments
Added by Ken Beam on February 5, 2011 at 8:05am — No Comments
Added by Ken Beam on February 5, 2011 at 7:57am — No Comments
Social media campaigns for auto dealers should be designed to deliver performance and ROI for dealerships and dealer groups. Not all campaigns should be evaluated the same, nor should the same metrics be used. In order to track the success of a campaign, dealers should set objectives upfront to help identify key performance indicators.
First, dealers should determine what their campaign sets out to…Continue
Added by Paul Potratz on February 4, 2011 at 8:28am — No Comments