Direct mail marketing, email marketing, referral programs. Those are just a few of the many methods local car dealerships across the country have used to attract new customers and even retain previous buyers. In short, there's no right answer to effective automotive advertising. Every market is different; every demographic has a different eye and way of being enticed. But the tried and true method… Continue
Added by Blue Dog Productions on June 3, 2010 at 6:00am —
Added by Ralph Paglia on June 2, 2010 at 11:00pm —
Boa noite, meu nome é Adson e estou começando esse novo site de Ferramentas de SEO
e gostaria da ajuda de vocês, com contribuições, comentarios e mais... Obrigado!
Added by Adson Santos on June 2, 2010 at 5:25pm —
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource/networking portal -- http://AdAgencyOnline.Net -- promoted the 2010 NIADA Convention and the TARP Lending Program on his blog talk radio station featured on AdAgencyOnline.Net --… Continue
Added by Philip Zelinger on June 2, 2010 at 1:01pm —
Added by Ralph Paglia on June 2, 2010 at 8:00am —
This is a very common concern amongst General Sales Managers. Dealerships give out commissions but you still need to do more each month for your employees. But how to run an effective contest is something GSMs may need help with. There are a few rules I use as a guide when running contests.
1. Make sure everyone feels he has a shot at winning.
Added by Glenn Pasch on June 1, 2010 at 6:14pm —
Social Media Draws Women to Female-Friendly Dealership in Houston, TexasBy Maureen Condon
Michelle Shepard (left), Internet Sales Manager, assists a customer at Lone Star Chevrolet
“If Lone Star Chevy can satisfy its female customers -- whose standards of excellence are extremely… Continue
Added by ADP Social Media Rep. Mgmt. on June 1, 2010 at 2:12pm —
Reinvent or Metamorphosis
re·in·vent (r n-v nt) tr.v. re·in·vent·ed,… Continue
Added by Juanita Kiesler on June 1, 2010 at 12:29pm —
Click on the link below to see the article on Automotive News
When the add-ons are seen on-screen, accessory sales rise…
Added by Clarence U Romero on June 1, 2010 at 10:37am —
Imagine looking at an email in your Gmail account and with a quick scan to the right you can see the senders online footprint. Your shown their name, company and title. It displays social media information such as Facebook, Twitter and LinkedIn. In a nut shell, who is this person that just emailed me.
scans your incoming Gmail message and checks it against public social network information. The results are displayed on the…
Added by Dan Moore on June 1, 2010 at 10:27am —
PSCars Launches Advanced Automotive Tool Online To Configure a New or Used Car
The “Car Configurator” changes how people research, compare and build any car with a simple interface. No scrolling, no reloading, everything presented in a unique tool that highlights all the features of your next New or Used car.360° large exterior and interior images of the car, all the cars facts and details along with current market price.
Boca Raton, FL (… Continue
Added by Ralph Paglia on June 1, 2010 at 7:30am —
Dealership Day Care….. “WE'VE GOT OPENINGS”
I am going to be very passionate with this subject, as I want to make sure you understand where I am coming from and for the reason I chose this particular article title.
I speak with many dealers’ day in and day out and hearing them say they have no choice but to choose a certain website… Continue
Added by Jennifer Schrader on June 1, 2010 at 6:30am —
Fight with student may wreck tow firm
It sues over Facebook campaign
See full article at: http://www.freep.com/apps/pbcs.dll/article?AID=/20100523/NEWS06/5230525/Fight-with-student-may-wreck-tow-firm&template=fullarticle
A Western Michigan University student is giving a Kalamazoo towing… Continue
Added by Tom Lamz on June 1, 2010 at 5:51am —
Sometimes the grandeur of an item is in it's simplicity, Tinypay.me
is just such an endeavor. At Smart Web
we are always looking for another tool to give to our dealers, something else that can help in generating revenue.
In a nutshell, the site creates a short link to a piece of inventory that you want to sell. The program is head slapper simple and will soon find it's way into a more… Continue
Added by Dan Moore on May 31, 2010 at 1:10am —
Added by Ralph Paglia on May 29, 2010 at 6:00pm —
There are a million ways for car dealers to use social media well, and only a handful of ways… Continue
Added by Ralph Paglia on May 28, 2010 at 8:30pm —
No matter the size of your business, or the volume of the prospective clients or consumers you are looking to reach, the idea of "capturing market share" should be a primary point of emphasis when implementing a law firm advertising campaign.
Given Blue Dog's background in media planning and client services, the key to capturing market share… Continue
Added by Blue Dog Productions on May 28, 2010 at 10:57am —
Added by charles bayer on May 27, 2010 at 8:48pm —
AdAgencyOnline.Net is a nationally recognized automotive advertising resource / networking portal that hosts a blog talk radio station -- WAAOL, All Automotive Advertising News All The Time… Continue
Added by Philip Zelinger on May 27, 2010 at 6:42am —
As a manager of a sales team or a team of supervisors, there will be a time when you need to bring a new member to the team. You have cut the pile of candidates and resumes down to the final few.
What criteria should you follow when you pick up the phone and call someone to offer the job?
A lot is going to depend on the makeup of your team. BUT more importantly, it will also depend on how you RUN your team. Are you a hands-on and structured supervisor, do you deliver… Continue
Added by Glenn Pasch on May 25, 2010 at 6:00pm —