Professional Community for Car Dealers, Automotive Marketers and Sales Managers
#1. Over 85% of the country’s Internet users viewed online video content in September 2012 alone.
#2. About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.
#3. Video is now the sixth most popular content marketing tactic, as 70% of B2B…Continue
I know of only one consistent way for auto sales associates to start earning real money. This way is available to any…Continue
What matters most to your car shoppers? Is it price? Depth of inventory? Maybe – but the Internet has nearly commoditized the auto business. Savvy customers will be able to find the car they want at the lowest price within a few seconds of searching. So where is the competitive edge that draws a…Continue
Pinterest is doing a lot right. They know they aren’t the first social network on the block and they aren’t trying to pretend they are. Instead, they’re deliberately studying Facebook and Twitter and implementing similar successful policies. This is great news for Pinterest users, and if you can keep up, it will be great news for…Continue
Added by Timothy Martell on December 10, 2012 at 6:30am — No Comments
Over the past couple of months, I've been working on a standard operating procedure for a comprehensive social media marketing service. It has been a while since I had to develop an overarching strategy rather than one that was individualized for a…Continue
I realize this is a digital MARKETING forum, but I am wondering if anyone else has dealt with this issue.
I am told that I am out of compliance with GM guidelines of complying with federal law. I feel like I am being coerced into subscribing to SIEM. My network people feel it's overkill, but the GM IT people say that dealerships are targeted, so 24/7 monitoring is required. I don't want to pay $175 per month for this.
Is anyone else have this SIEM compliance in their…Continue
We are getting different feedback regarding Google Places phone number and website phone number. This is my understanding. Your Google Places phone number should be local. Your phone number on your website should be the same as your Google Places phone number and should be in text format, at the top of your website. What if you want to track calls using an 800#? Also, should the website on Google Places match the website name exactly? For example-Google Places name is ABC Ford, but…Continue
There as been a major shift in digital marketing that has been building up for a couple of years now. Content was once a tool used for search engine optimization and social media marketing, but today and in the foreseeable future content will be the most important (and easiest) way to advance in search and social. We…Continue
Let's face it. Websites are becoming a commodity in the automotive world. Most quality website vendors are putting out solutions that are good enough to work well. Few are coming up with innovations that can differentiate them, and those differences are relatively small in the whole scheme of…Continue
There is so much data available online that can help your dealership make profitable marketing decisions. While some believe that making decisions based on what their gut tells them is the long under-utilized secret to business success, my opinion (being the data junkie that I am) is that the acquisition of intelligence is the only reliable way to…Continue
The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every…Continue
I truly enjoy studying the shift in…Continue
Just the other day I was talking to a dealer that was looking for a new Internet Manager. This is a small dealership that represents two up and coming franchises and sells about 100 units per month. They have 2 Internet coordinators and are looking to add a…Continue
Social media is here to stay, and according to the latest study released by the Nielsen group, it hasn’t even finished growing yet. What does this mean for the future of social media marketing and what role will it play in your automotive SEO? Lets take a quick look at the…Continue
Added by Timothy Martell on December 7, 2012 at 7:49am — No Comments
This is Part IV of the series on timing. Please read…Continue
Added by J.D. Rucker on December 7, 2012 at 6:00am — No Comments
It may be the biggest change in the Google algorithm that very few people noticed. The reason they didn't notice is that the change has been slowly happening since February, 2011. Between Panda, Penguin, and the rise of social signals, word count of content is not…Continue
Added by J.D. Rucker on December 6, 2012 at 2:00pm — No Comments
Data, content, and channel have a symbiotic relationship – in order to successfully execute campaigns and drive engagement, each of the above pieces has to take into account its counterparts.…