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All ADM Member Blog Posts (9,128)

DealerApp Vantage CEO to Speak about Marketing Tools for Smartphones at the 2011 NADA IT Committee Meeting

Piscataway, NJ, March 28, 2011DealerApp Vantage, a software development company that leads the industry in mobile application (apps) design and development for auto dealers, announced today that company Executive Director Ed Louis will speak at the 2011 NADA IT Committee Meeting, March 29, 2011, in McLean, VA.  Louis’ presentation will highlight one of the most powerful marketing breakthroughs of modern technology; marketing tools…

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Added by sara callahan on March 28, 2011 at 10:07am — No Comments

QR codes into your Photos for 3rd party sites

I started doing Internet sales in 1997 and since then I have always tried to

stay ahead of the next dealership, doing things that no other dealer is doing.

So one of my biggest challenge that I never got resolved, until now, was to find

a way to include a hyper link into my listings on Autotrader and Cars.com to

direct customers back to my site or any where else I would like for them to go.

To be up front, I am a vAuto rep for the store Moberly Motors in Moberly MO,… Continue

Added by Jasen Rice on March 28, 2011 at 7:01am — 9 Comments

Auto Point’s Declined Services Follow up Helps Auto Dealers Drive More Monthly Service Profit

Carlsbad, CA –March 28, 2011– Auto Point, Inc., (www.autopoint.com), the pioneer of ownership lifecycle services for the automotive industry, today announced that its turn-key solution for MPi EDGE dealers, “Declined Services Follow-up™”, has proven highly successful.  Auto dealers using the program are generating additional monthly service profits averaging over 30 percent; more than $10,000 per dealership.

 

MPi’s EDGE™ is part…

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Added by sara callahan on March 28, 2011 at 7:00am — No Comments

Automotive Online Advertising - Behavioral Targeting Sells Cars, Service and Warranties

Behavioral targeting is revolutionizing the automotive industry's approach to advertising. In the automotive industry, there have historically been a wide range of advertising methods used with varying degrees of success. As more time passes, traditional methods of advertising are becoming obsolete. Online advertising is pushing a growing number of potential customers to the automotive dealership showroom floor. The technology in automotive online advertising is advancing at a rapid rate,…

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Added by Sean Taylor on March 27, 2011 at 9:30am — No Comments

Stop With All The NOISE Already!

With the increasing number of ways that both social networks and email providers are working to help their users receive less noise, it's time that you stop producing so much of it. Take a look at your content, whether it's a status update on Facebook or an email newsletter it's important to note that just because you put it out there doesn't…

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Added by David Johnson on March 25, 2011 at 10:42am — No Comments

Quality Content Will Be a Challenge for Dealer.com's Social Relationship Manager Software

Earlier this week Dealer.com held a webinar to introduce its new Social Relationship Manager tool, or SRM. I was not able to attend but I did spend some time on an in-depth review of it here on ADM the other day by Brian Pasch, who has a knack for breaking things like this down in to its components.…

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Added by Ryan Gerardi on March 24, 2011 at 11:44am — 1 Comment

Article: "Facebook Test-Mines Real-Time Conversations for Ad Targeting"

I don't like reproducing full articles, myself, too often across the Internet, so please go here to read the full item.  However, the summary is that Facebook--in its monetizing experiments--is doing a test group of 6million people on rolling in ads based on REAL-TIME Facebook conversations!  People loving and discussing a cute pet video would get pet supply ads,… Continue

Added by Keith Shetterly on March 24, 2011 at 11:34am — 1 Comment

10 Google Places Optimization Tips



I just finished conducting a 20 Group workshop on digital marketing strategies and all the the dealers in the room had incomplete or inaccurate Google Places data. What was also interesting was that no dealers in the group had more than 15 reviews posted on Google Places.

Once I…

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Added by Brian Pasch on March 24, 2011 at 1:30am — 3 Comments

Keep Your Reputation Management Engine Idling Smoothly



Dealers: Don’t Count on “Fuel Additives” to Power Your Reputation Management…

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Added by Cobalt on March 23, 2011 at 2:46pm — No Comments

Automotive Advertising with Video SEO

 



What items stand out the most to you in search results? Often pictures and especially video will initially draw your attention more than plain text results. Videos posted to sites like YouTube show up especially well in search listings. Auto dealerships need to take advantage of this free exposure by creating videos of walkarounds, customer testimonials, test…

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Added by Paul Potratz on March 23, 2011 at 11:00am — 1 Comment

AutoMaxHire

AutoMax is also AutoMaxHire We not only are the permier group that has hired and trained over 86,000 salespeople nation wide. We are now hiring for all auto positions with in any dealership in the country.

See us at www.automaxrecruiting.com and www.automaxhire.com  800-878-5090 ext # 2

Added by Rick Emmons on March 22, 2011 at 7:00pm — No Comments

8 Habits Of Highly Effective Google Managers

1. Be a good coach

     * Provide specific, constructive feedback, balancing negative and positive

     * Have regular one-on-ones, presenting solutions to problems tailored to the employee's strengths

2. Empower your team and don't micro-manage

    * Balance giving freedom to…

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Added by TERRY GIBSON on March 22, 2011 at 5:18am — No Comments

The BHPH Dealers Social Media Toolbox

This is an articles that was published in the March 2011 Edition of the Dealer Business Journal.

Being social, building relationships and just plain getting to know your customers is good business practice. Years ago when I got into the car business, as a salesman, the very first thing I learned was, "The car business is a people business, never forget that." To this day I haven't and I don't intend…

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Added by David Johnson on March 21, 2011 at 2:30pm — No Comments

Has Your Dealership's Website Been 'StumpledUpon'?

StumbleUpon, Reddit and Delicious are popular websites that can drive traffic to your website without costing you money or an enormous amount of time. These types of sites were developed to help people discover new and interesting things, and guess what? Your site or blog could be one of the new and interesting things they discover.

 

In order to truly make StumbleUpon, Reddit or Delicious beneficial to your dealership, you first have to build up a strong…

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Added by Paul Potratz on March 21, 2011 at 12:02pm — No Comments

Faith-Based Dealerships?

 

Too many dealerships seem to practice as “faith-based” businesses—not faith in a higher religious power (which might actually help!), but faith that their GM, GSMs, salespeople, marketing, etc. will work as they always have.  That they can somehow resist modern business changes from sales to…

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Added by Keith Shetterly on March 21, 2011 at 11:00am — 6 Comments

Boot Camp Attendees Can Create Personal Branding Videos

Attendees of the 2nd Annual Automotive Marketing Boot Camp will be receive an additional benefit for attending; free professional video resumes.   The Boot Camp will have a green screen room setup for dealership employees to…

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Added by Brian Pasch on March 20, 2011 at 9:30am — No Comments

SECRETS OF INTERNET SALES SUCCESS – REVEALED!

OK, the title of this story is intentionally cheesy, but rest of it is real.  I mystery shopped some Dallas Region Ford-Lincoln eCommerce Elite (Top 100 stores in USA for new Ford-Lincoln Internet sales) stores recently and was surprised to discover that their response processes are similar.  This piqued my curiosity, so I called my DMC teammate in southern California to ask him how the  #1 new Ford Internet sales store in the country does… Continue

Added by Trace Ordiway on March 20, 2011 at 7:30am — No Comments

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