Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Who is John Zeiglar ?
How can I find the company he is said to work for, Performance Company?
What is a “performance writer”?
Why would an author allow his name to be mis-spelled regularly in the same publication repeatedly over many months?
Has anyone seen him registered on any Automotive blogs, Facebook,…Continue
Added by Ralph Paglia on January 30, 2012 at 10:00pm — No Comments
I am just starting to do my own posts on Craigslist. Does anyone have any good ideas for me? Keep it simple to start, I am a blonde:) I just want to know the best ways to keep my posts current and avoid being ghosted and flagged. Any help would be greatly appreciated. Thanks!
Added by Ken Dugas on January 30, 2012 at 3:01pm — No Comments
Fort Lauderdale, FL – January 30th, 2012 – BOOTH 1415, NADA 2012—AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today that Dick Brooks Honda in South Carolina has generated an average of 60 showroom visits per month using one of AutoUSA’s products, ShowProSM, powered by HookLogic. ShowPro is an incentive marketing program that offers consumers a $25 gift card for showing up at a particular…Continue
Added by Holly Forsberg on January 30, 2012 at 7:59am — No Comments
CLIFTON PARK, N.Y. – January 30th, 2012 – Booth #320, NADA 2012 Convention & Expo—Auto/Mate Dealership Systems (www.automate.com) today launched Guard/Mate, the industry’s first data protection service for auto dealerships. In response to the growing concerns of many auto dealers about third-party vendors’ access to dealership data, Auto/Mate is taking a proactive approach to help dealers manage vendor…Continue
Added by Holly Forsberg on January 30, 2012 at 7:57am — No Comments
VinSolutions selects Contact At Once! and embeds new dealer chat communications product.Continue
Added by Aaron Hassen on January 30, 2012 at 6:04am — No Comments
Don’t you just hate New Year resolutions?
Regardless of how determined you are to stick to them, very few of us do. I’m told however, that if you write them down you have a better chance of making them happen...
Now if I was an auto dealer looking for dynamic new ways…Continue
Added by charles bayer on January 29, 2012 at 8:24pm — No Comments
According to Carrie, "In the first week we sold out all the Gold Sponsorship levels and in first two weeks over 50% of the exhibit hall was sold out. This will be our biggest conference to…Continue
I have written about the influence of Jim Lecinski's book "Winning The Zero Moment of Truth" and the data that confirms that consumers are actively researching online during the Zero Moment of Truth prior to contacting a local car dealer.
This first contact, called the…Continue
Google is getting rid of over 60 different privacy policies across Google multiple platforms, applications and websites... replacing them with one that’s a lot shorter and easier to read. Google's new policy covers multiple products and features, reflecting their…
Added by Ken Beam on January 27, 2012 at 6:51pm — No Comments
Dealer employees can submit a video walk-around that features themselves in a video walk-around. The car featured can be new or used, but the person in the video must be a current employee of the car dealership.
The videos will be judged by an industry panel that includes …Continue
Since we started our pre-launch of our ISR 'In Store Review' Mobile Web App a large number of dealerships have decided to participate. Unfortunately, about 2% of the dealerships were under the impression we were DealerRater. So I wanted to go on the record and let everyone know we are MyDealerReport.com, not DealerRater. We don't want the 2% to be mislead…Continue
Added by John H. Isaac on January 27, 2012 at 4:14pm — No Comments
Insignia has many years of experience in the automotive industry. And, we’ve discovered a few strategies and techniques very successful dealerships use to create…Continue
Added by Ashley Poag on January 27, 2012 at 1:46pm — No Comments
I peruse more articles per day than I can count in my efforts to remain on the cutting edge of strategy, social network management and online marketing. Recently, I found that one common, underlying theme to so many of these "tips and tricks," as they're often packaged, was actually a part of human nature; the perpetual assessment of "why."
The question of "why" isn't necessarily out of greed or selfishness, it's our brains' natural way of making choices - professional, personal,…Continue
Added by Camille Forte on January 27, 2012 at 6:39am — No Comments
In today’s era, world has become globally aware on account of latest technology and customer support software. Every business is actively participating in transforming the technology of their work place to boost up their present sales and marketing efforts effectively and efficiently. The competition in business world is rising day by day, and to hammer the competition with great customer support software…Continue
Added by Jeniffer Maben on January 26, 2012 at 11:11pm — No Comments
Added by Ken Beam on January 26, 2012 at 3:59pm — No Comments
In doing my 2011 review, I came across some amazing sourcing statistics for our group. We sold a huge number of vehicles with the following sources:
Does anyone really think a customer is actually a walk-in? Are customers driving the streets of America and suddenly overcome with the desire to pop in to a car dealership and buy a new vehicle? In the…Continue