Professional Community for Car Dealers, Automotive Marketers and Sales Managers
DealerRater® Launches PrivateBuy™
in Association with CarWoo!
DealerRater and CarWoo! join forces to offer DealerRater consumer members PrivateBuy - an online service that provides auto…Continue
Added by Ralph Paglia on November 3, 2011 at 6:30pm — No Comments
There is a rather simple formula when it comes to getting the MAXIMUM return on your investment in Social Media.
It’s so simple…..it might overwhelm you!
And while the formula is simple…..the actual implementation is the hardest part!
At ActivEngage, we are our own largest customer. We use the very live chat and real-time analytics reporting software that we sell to dealers every day to engage visitors on our website and to provide the managed live chat service for…Continue
Added by Justin Braun on November 3, 2011 at 7:30am — No Comments
Being part of working from my satellite office for close to 5 years, I cannot imagine it any different if I went internal. I have been asked several times on how I do it, what I do along with much criticism to that effect. For example “You must have a lot of time” and such, trust me you will find yourself more busy working from your external office than you would…Continue
Added by Jennifer Schrader on November 3, 2011 at 5:52am — No Comments
Added by Joseph Little on November 2, 2011 at 9:11am — No Comments
Added by Arnold Tijerina on November 2, 2011 at 8:12am — No Comments
I read this article on GfK's website, and thought about the ADM community. What do you think about these statements?
As a Gen-Y myself, I can understand why we're not brand-loyal. As I am interested in what phone I should get, I also want the right features in the car I drive. Some brands can't offer that on a regular basis. I know I've posted a statement…Continue
Added by Will Michaelson on November 2, 2011 at 6:53am — No Comments
One thing about Google, they are not afraid of trying something, then walking away from it when it is not adopted on a large enough scale...…
Added by Ralph Paglia on November 2, 2011 at 4:00am — No Comments
Added by Ralph Paglia on November 1, 2011 at 7:13pm — No Comments
Added by Dmitriy Goroshin on November 1, 2011 at 3:39pm — No Comments
A good loyalty program consists of much more than simply rewarding your customers’ repeat business. In many ways, the repeat business generated by customer rewards is only scratching the surface of the loyalty and retention benefits available with such a program. A recent article published by ITC Infotech details how businesses can include customer-centric processes in implementing their customer loyalty programs…Continue
Added by Mike Gorun on November 1, 2011 at 10:40am — No Comments
Last month I had the good fortune to attend 2 major digital automotive events, Digital Dealer 11 and PCG Pitstop. I guess I can consider myself somewhat a veteran of the show circuit seeing that I have attended half a dozen events in the past year alone so I thought I’d drop a few observations on both shows now that the dust has settled.
Digital Dealer 11 – Las Vegas – Oct 5th to 7th, 2011
I always look forward to this conference as I have…Continue
Added by Brent Wees on November 1, 2011 at 8:07am — No Comments
We have been very busy here at …Continue
Added by Stan Sher on November 1, 2011 at 7:53am — No Comments
Google announced yesterday via its blog, that it had instituted a feature in Google search and GMail ad transparency. This change will give consumers the ability to see why ads are being delivered (ie. what previous searches triggered the ads) as well as the ability to block ads from a particular company/advertiser. This option is available for all…Continue
Stranding 150 customers in a plane for more than 7 hours on the tarmac will definitely piss them off. Jet Blue’s operations and customer service …Continue
Added by Justin Braun on November 1, 2011 at 6:55am — No Comments
Are you using Hashtags? If so, are you using them properly? If not, why aren't you?
One of the most useful tools on Twitter is the hashtag. It allows dealers to tag their tweets for location or topic. It gives you a venue to express an opinion even when there's a 140 character limit.…Continue
Added by J.D. Rucker on November 1, 2011 at 12:23am — No Comments
I spend much of my spare time on this site, Automotive Digital Marketing. I don't do this when I am at work in my dealership. I do this on my own time because it is my recreation; because I love what I do in my career, it seems to roll over into my personal life.Continue
The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.
When: Tuesday, November 1st @ 10pm Eastern / 9pm Central
Join Us: Google Hangout, Live Broadcast at http://autodealertarget.com/roundtable
Featured Guest: +Mike Marini CEO of Cars Out The Door (…
Added by Tom Kain on October 31, 2011 at 2:09pm — No Comments
For the most part, search engine optimization (SEO) is a recognized necessity of running a successful auto dealer website. Not just in the auto industry, but there are still some hold-outs that think building websites and content to be found by search engines is a little spammy.
According to Matt Cutts, the head of Google's web spam fighting team, his company does not consider SEO to be spam. "We don't consider SEO to be spam," and SEO is a "valid way to help people find what…Continue
Added by Ali Amirrezvani on October 31, 2011 at 12:23pm — No Comments