Automotive Digital Marketing

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All ADM Member Blog Posts (13,005)


Influencer
I'm Sorry

You probably have noticed J.C. Penney's 

heartfelt apology taking over the airwaves after posting a 13 billion decline in revenue while trying to attract young customers to their stores.  In this new, the company admits it made mistakes and alienated many of its longtime customers. The voice-over in its most recent ad, "It's No Secret" states: “Some…

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Added by Ketty Colom on May 15, 2013 at 8:34am — No Comments

Social Media Should Not Be a Checkbox with Reputation Management

Checkbox

Over the past several months, we’ve been doing a ton of research in the automotive industry about how dealers perceive social media marketing. It’s something that has both thrilled and alarmed us because the results have been greatly mixed. On one hand, many dealers are starting to realize that social media is more than just a fluffy form of marketing that has not demonstrable ROI, a…

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Added by J.D. Rucker on May 15, 2013 at 6:30am — 1 Comment

What Does A PR Firm Do?

Many people really don’t know exactly what a Public Relations firm does. The common answer is “write press releases,” but I can guarantee you public relations firms do not sit around all day and just write press releases (or at least good ones). So what, exactly, do we do?

As defined by…

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Added by sara callahan on May 15, 2013 at 5:42am — 1 Comment


Influencer
Get Your Chevrolet Volt at a Car Dealership

 

The 2013 Chevy Volt is a popular choice of a car dealership in Mason, Ohio. It is a good choice for supplementing with a solar panel array. The Volt driver fills up the gas tank just as you exceed 900 miles since the gas engine starts only after the battery has been depleted. Even if you cross 1300 miles on the first tank from the dealer, it does not fill up.

 

Things to Consider

Temperature Run: A Chevrolet dealer in Cincinnati, Ohio will tell you…

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Added by Tom Brown on May 15, 2013 at 4:13am — No Comments


Influencer
Age and gender? Dutch develop analyser for Twitter

Researchers at a Dutch university have developed an online programme that is able give the age and gender of users purely based on the content they post on the social network Twitter.…

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Added by Bill Cosgrove on May 14, 2013 at 7:06pm — No Comments

2013 Shows Strongest Credit Health Since The Recession

The latest car lease credit approvals data show 2013 has started out with the strongest credit health since the recession. According to credit approvals data from Swapalease.com, the nation’s largest automotive lease marketplace, 77.3% of customers were approved during April, up from 70% during the previous month.



Credit remains the lifeblood of car leasing, and lenders…

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Added by John Sternal on May 14, 2013 at 2:30pm — No Comments

Auto/Mate Announces Integration With Xtime ServiceCRM, Enhancing Fixed Ops/Mate for Auto Dealers

ALBANY, N.Y. – May 14th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with Xtime ServiceCRM, the leading cloud-based customer retention management (CRM) and scheduling platform for the automotive service industry. Dealers using AMPS can now take advantage of seamless, bi-directional data exchange with Xtime Service CRM to improve customer relationships…

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Added by Mike Esposito on May 14, 2013 at 12:39pm — No Comments

Take Advantage of Going Digital

Stressed about your Online Marketing Strategy? Don't know what you should be tracking and what benchmarks to measure? Then watch this week's Think Tank Tuesday Video, Leave Your Comments below the video and Share it Please.

Added by Paul Potratz on May 14, 2013 at 11:31am — No Comments

From the NCM Institute: To Women With a Passion for F&I Written by: Rebecca Chernek

Written by: Rebecca Chernek

EMBRACE CHANGE

The glass ceiling for women’s acceptance in the finance industry was shattered over a decade ago.

According to the 2012 Catalyst Census of Women Executive Officers and Top Earners, which counts the number of women in upper management in Fortune 500 companies, women comprise over 18% of all executive officers in the finance industry, and 19% of board directors in the finance and insurance industries in…

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Added by Garry House on May 14, 2013 at 7:40am — No Comments

DMEautomotive’s Driver Connect is a Finalist for New Product/Service of the Year in the 2013 American Business Awards(SM)

Driver Connect, a breakthrough mobile app for the auto industry, is recognized in Mobile On-Demand Software Application category

 

Daytona Beach, FL – May 14, 2013DMEautomotive’s Driver Connect has been named a finalist for “New Product or Service of the Year” in the Software - Mobile On-Demand Application category in The 2013 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie® Award…

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Added by Crystal Hartwell on May 14, 2013 at 6:40am — No Comments

The Three Primary Auto Dealer Content Types for Facebook

Hamlet

Everyone who plays in the Facebook page strategy game has their opinions about the types of content to post. Car dealers and vendors have tried different things over the years. Some have found success while others have let it fall off completely, dismissing it as unimportant or too time-consuming to mess with on a daily basis.

For those who are doing well or…

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Added by J.D. Rucker on May 14, 2013 at 6:30am — No Comments

Five Keys to Increasing Customer Retention at Your Dealership

Dealerships today spend most of their marketing budgets on acquiring new customers. Those ads in the newspapers aren’t really meant for current of past customers, they are meant to attract new customers. The cost of customer acquisition ranges from…

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Added by Mike Gorun on May 14, 2013 at 4:43am — No Comments


Influencer
The Leadership Octagon -How do you score?

Dave Anderson is president of LearnToLead.

He is an international author and speaker.

MMA fighters require a blend of disciplines to become champion in the caged octagon where they fight. However, a champion in any endeavor is likely to tell you they…

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Added by Bill Cosgrove on May 13, 2013 at 4:30pm — No Comments

Spring Market Ending As Car Segments Starting To Soften?

Here is the most recent used car market report from Ricky Beggs and Black Book. A few months back we talked about the effects on the used auction activity, especially on the physical lanes, when we have a fifth week of the month of auctions. While attending a manufacturer related meeting this past week I had a remarketer say the reason for more no sales during this past week was due to the extra week of activity for the month. We did have…

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Added by John Sternal on May 13, 2013 at 1:22pm — No Comments

Jody DeVere CEO AskPatty.com: Moms Oppose MS: Educating, Donating, Working Together to Overcome it

Moms Oppose MS: Educating, Donating, Working Together to Overcome it

Jody DeVere

Every mom wants to do the best she can to care for her kids and keep them safe from harm: We make sure our cars are equipped with proper safety equipment like anti-lock brakes and strap them lovingly into child seats and seat belts to protect them in case of an accident. We make sure they are wearing a helmet when…
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Added by Jody DeVere on May 13, 2013 at 11:30am — No Comments

Social Media is More than a Branding Tool

Black Book

Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in particular. However, too many are starting to use social media as a branding tool only. The reality for local businesses is that it can and should be used to drive…

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Added by J.D. Rucker on May 13, 2013 at 6:30am — No Comments

Competitive Advantage: Professional Networking for Car Dealers

Professional Networking as a Competitive Advantage for Car Dealers

About a month ago I had the honor and privilege of speaking at the…

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Added by Ralph Paglia on May 13, 2013 at 5:00am — 3 Comments


Influencer
Sales & Marketing Effectiveness - Aligning Customer Objections to the Buying Process

Fix your sales problem in 5 easy steps – sounds great, doesn’t it? Formulaic approaches such as this are very tempting. Furthermore, they align with our fast food, quick fix mentality. Seem too good to be true? That’s because it is. Don’t get me wrong, I revel in an easy solution.…

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Added by Bill Cosgrove on May 13, 2013 at 4:30am — 1 Comment

Apply Local Flair to Your Facebook Promotional Posts

Smoky Mountains

Facebook has been a challenging venue for marketers and advertisers ever since it started really getting popular in 2009. At that time, it was clear that it was the social network to beat and the company started trying to cash in with different types of advertising options. Most of them failed miserably for the same reason that many marketers continue to fail today: people go to Facebook to be…

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Added by J.D. Rucker on May 12, 2013 at 6:00am — No Comments

Getting More Facebook Fans is a Minimal Need Compared to Reach

Fans

For years, the acquisition of a bigger, “better” Facebook page has been a focus of many in the social media marketing realm. There are companies that are dedicated to the task. The reality now (and for a long time, actually) is that fan acquisition for business Facebook pages is such a minor piece of the puzzle that it’s something most…

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Added by J.D. Rucker on May 11, 2013 at 3:08pm — No Comments

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