Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
You probably have noticed J.C. Penney's
heartfelt apology taking over the airwaves after posting a 13 billion decline in revenue while trying to attract young customers to their stores. In this new, the company admits it made mistakes and alienated many of its longtime customers. The voice-over in its most recent ad, "It's No Secret" states: “Some…Continue
Added by Ketty Colom on May 15, 2013 at 8:34am — No Comments
Over the past several months, we’ve been doing a ton of research in the automotive industry about how dealers perceive social media marketing. It’s something that has both thrilled and alarmed us because the results have been greatly mixed. On one hand, many dealers are starting to realize that social media is more than just a fluffy form of marketing that has not demonstrable ROI, a…Continue
Many people really don’t know exactly what a Public Relations firm does. The common answer is “write press releases,” but I can guarantee you public relations firms do not sit around all day and just write press releases (or at least good ones). So what, exactly, do we do?
As defined by…Continue
The 2013 Chevy Volt is a popular choice of a car dealership in Mason, Ohio. It is a good choice for supplementing with a solar panel array. The Volt driver fills up the gas tank just as you exceed 900 miles since the gas engine starts only after the battery has been depleted. Even if you cross 1300 miles on the first tank from the dealer, it does not fill up.
Things to Consider
Temperature Run: A Chevrolet dealer in Cincinnati, Ohio will tell you…Continue
Added by Tom Brown on May 15, 2013 at 4:13am — No Comments
Researchers at a Dutch university have developed an online programme that is able give the age and gender of users purely based on the content they post on the social network Twitter.…Continue
Added by Bill Cosgrove on May 14, 2013 at 7:06pm — No Comments
The latest car lease credit approvals data show 2013 has started out with the strongest credit health since the recession. According to credit approvals data from Swapalease.com, the nation’s largest automotive lease marketplace, 77.3% of customers were approved during April, up from 70% during the previous month.
Credit remains the lifeblood of car leasing, and lenders…
Added by John Sternal on May 14, 2013 at 2:30pm — No Comments
ALBANY, N.Y. – May 14th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with Xtime ServiceCRM, the leading cloud-based customer retention management (CRM) and scheduling platform for the automotive service industry. Dealers using AMPS can now take advantage of seamless, bi-directional data exchange with Xtime Service CRM to improve customer relationships…Continue
Added by Mike Esposito on May 14, 2013 at 12:39pm — No Comments
Stressed about your Online Marketing Strategy? Don't know what you should be tracking and what benchmarks to measure? Then watch this week's Think Tank Tuesday Video, Leave Your Comments below the video and Share it Please.
Added by Paul Potratz on May 14, 2013 at 11:31am — No Comments
Written by: Rebecca Chernek
The glass ceiling for women’s acceptance in the finance industry was shattered over a decade ago.
According to the 2012 Catalyst Census of Women Executive Officers and Top Earners, which counts the number of women in upper management in Fortune 500 companies, women comprise over 18% of all executive officers in the finance industry, and 19% of board directors in the finance and insurance industries in…Continue
Added by Garry House on May 14, 2013 at 7:40am — No Comments
Daytona Beach, FL – May 14, 2013 – DMEautomotive’s Driver Connect has been named a finalist for “New Product or Service of the Year” in the Software - Mobile On-Demand Application category in The 2013 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie® Award…Continue
Added by Crystal Hartwell on May 14, 2013 at 6:40am — No Comments
Everyone who plays in the Facebook page strategy game has their opinions about the types of content to post. Car dealers and vendors have tried different things over the years. Some have found success while others have let it fall off completely, dismissing it as unimportant or too time-consuming to mess with on a daily basis.
For those who are doing well or…Continue
Added by J.D. Rucker on May 14, 2013 at 6:30am — No Comments
Dealerships today spend most of their marketing budgets on acquiring new customers. Those ads in the newspapers aren’t really meant for current of past customers, they are meant to attract new customers. The cost of customer acquisition ranges from…Continue
Added by Mike Gorun on May 14, 2013 at 4:43am — No Comments
Dave Anderson is president of LearnToLead.
He is an international author and speaker.
MMA fighters require a blend of disciplines to become champion in the caged octagon where they fight. However, a champion in any endeavor is likely to tell you they…Continue
Added by Bill Cosgrove on May 13, 2013 at 4:30pm — No Comments
Here is the most recent used car market report from Ricky Beggs and Black Book. A few months back we talked about the effects on the used auction activity, especially on the physical lanes, when we have a fifth week of the month of auctions. While attending a manufacturer related meeting this past week I had a remarketer say the reason for more no sales during this past week was due to the extra week of activity for the month. We did have…
Added by John Sternal on May 13, 2013 at 1:22pm — No Comments
Added by Jody DeVere on May 13, 2013 at 11:30am — No Comments
Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in particular. However, too many are starting to use social media as a branding tool only. The reality for local businesses is that it can and should be used to drive…Continue
Added by J.D. Rucker on May 13, 2013 at 6:30am — No Comments
Professional Networking as a Competitive Advantage for Car Dealers
About a month ago I had the honor and privilege of speaking at the…Continue
Fix your sales problem in 5 easy steps – sounds great, doesn’t it? Formulaic approaches such as this are very tempting. Furthermore, they align with our fast food, quick fix mentality. Seem too good to be true? That’s because it is. Don’t get me wrong, I revel in an easy solution.…Continue
Facebook has been a challenging venue for marketers and advertisers ever since it started really getting popular in 2009. At that time, it was clear that it was the social network to beat and the company started trying to cash in with different types of advertising options. Most of them failed miserably for the same reason that many marketers continue to fail today: people go to Facebook to be…Continue
Added by J.D. Rucker on May 12, 2013 at 6:00am — No Comments
For years, the acquisition of a bigger, “better” Facebook page has been a focus of many in the social media marketing realm. There are companies that are dedicated to the task. The reality now (and for a long time, actually) is that fan acquisition for business Facebook pages is such a minor piece of the puzzle that it’s something most…Continue
Added by J.D. Rucker on May 11, 2013 at 3:08pm — No Comments