Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The Penske Automotive Group is catching up to AutoNation in the total revenue department. A few years ago, AutoNation was generating about $20 billion in annual revenue, while Penske was at about $8 billion.
Penske has narrowed the gap considerably generating $10.6 billion last year to AutoNation's $12.4 billion ($12.5 if you round up). And now Penske has added about $257 million worth of revenue with today's acquisition of Crevier BMW in Santa Ana, CA. Crevier is the fifth…Continue
Added by Cliff Banks on July 13, 2011 at 1:30pm — No Comments
The Evolution of the Facebook Fan
By Paige Plant, Social Media Director, Ignite XDS
A coworker of mine, Jennifer Schrader, recently shared this infographic with me regarding the reasons behind why people follow brands. It led me to think about the overall brand of my different clients and…Continue
Added by Jennifer Schrader on July 13, 2011 at 8:02am — No Comments
Here's a question -- what's the craziest or most clever marketing scheme you've seen from a car dealer?
Some of the old giants in the industry -- Jim Moran, Cal Worthington, Earl Muntz and others -- put together some wild and over the top marketing schemes. Moran probably was the first dealer to advertise on TV with a variety show and his sponsorship of a wrestling show in Chicago long before he created JM Enterprises, the largest Toyota distributorship in the…Continue
Smartphone penetration has reached more than half…
Added by Ralph Paglia on July 12, 2011 at 12:00pm — No Comments
izmocars (http://www.izmocars.com) today released its June 2011 AOA Accessories Trend Report(1), which studied accessories sales data of dealerships whose inventory was the most severely impacted by…Continue
Added by Crystal Hartwell on July 12, 2011 at 11:11am — No Comments
Fort Lauderdale, FL – July 12, 2011 – AutoUSA (www.autousadealers.com) announced today the release of PowerListingsSM 2.0 for auto dealers, designed to drive traffic from online classified site Craigslist to dealerships’ Facebook pages. Linking directly to inventory on Facebook provides opportunities for dealerships to increase engagement with potential customers. AutoUSA’s fully managed solution is also time-optimized to…Continue
Added by Holly Forsberg on July 12, 2011 at 10:48am — No Comments
Most critics believe …
Added by Ralph Paglia on July 12, 2011 at 9:00am — No Comments
No matter how sophisticated or rudimentary your website provider‘s reporting platform is, having Google Analytics on your website is a “no-brainer”. You want to “trust, but verify” your website provider’s analytics by making sure they are similar to those in Google Analytics. At DealerOn, we have made it a standard part of our process to create a Google Analytics account for each of our customers’ websites.
Luckily, if your auto…Continue
Added by Ali Amirrezvani on July 12, 2011 at 7:20am — No Comments
That map you see below isn't a picture of the earth, seen from space. Rather, it's a map of the locations…Continue
Added by TERRY GIBSON on July 12, 2011 at 7:00am — No Comments
In other words, I’m used to having the world at my fingertips, and along with the rest of my generation.
I remember as a child my mother sitting us kids down after a holiday or birthday to write handwritten thank you notes for any gifts we had been given. It was a chore that as a child I found little value and a whole lot of grief in participating. As an adult, I have learned that it is the little things in life that make an experience memorable.
We all have mailboxes full…Continue
Added by Stephanie Young on July 12, 2011 at 6:30am — No Comments
2008 Infiniti QX56…
Added by Ken Beam on July 11, 2011 at 4:35pm — No Comments
I tweaked the great American Soldier, General George S. Patton's Blood and Guts speech...
"Sales staff, this stuff that some sources sling around about Lithia wanting out of this sales war, not wanting to sell, is a crock of bull. Lithians love to fight and to sell, traditionally. All real Lithians love the sting and clash of negotiating. You are here today for three reasons. First, because you are here to provide for your families and your loved ones. Second, you are here for…
Added by Brad Alexander on July 11, 2011 at 10:39am — No Comments
It does not happen often, but sometimes I find myself bored. This week I find myself working remotely with my toes in the sandy. Without the distractions of the office, I am actually finding myself completing my normal task list with time to be bored. So how does someone who is usually as busy as a bee handle boredom? I have learned to embrace this simple and rare luxury as a gift to…Continue
Added by Stephanie Young on July 11, 2011 at 6:30am — No Comments
I'm very optimistic about Google+. If you have not received an invite, send me an email to email@example.com and I'll send you an invite so you can get started.
Added by Brian Pasch on July 11, 2011 at 4:30am — No Comments
Why are dealerships and dealer management so afraid of change? Naturally all human beings are afraid of change and reluctant since this requires breaking habits and stepping into the unknown. Successful businesses all require change, it is necessary in order to excel and be more productive. We need change to impact the way our employees and staff operate and function daily so that business can be more productive and be more affective. Quality Control! You…Continue
Added by Ralph Paglia on July 10, 2011 at 7:30pm — No Comments