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All ADM Member Blog Posts (11,681)

Depth of Engagement vs Breadth of Impressions

In a retrospective presentation on the 2012 SXSW Expo, Jack Morton Senior Vice President, Liz Bigham, said that “engagement counts more and costs less than awareness.” What Bigham means by this statement, a variation on the Harvard…

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Added by Stephen Jackson on September 27, 2012 at 8:38am — No Comments


Influencer
Facebook Working On Cross Domain Mobile Ad Network

Recently Facebook has made an announcement that they have begun developing and testing a mobile ad network. Interestingly they aren’t doing just an on-domain network, like they do now, where you can only buy ad space on Facebook. This ad network will be a real cross domain network. This new development could bring a whole…

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Added by Timothy Martell on September 27, 2012 at 7:36am — No Comments


Influencer
You Only Say You Love Me: A Tale of the Unconsciously Incompetent

My wife and I have some wonderful friends whose restaurant serves up some of the most delicious Latin cuisine. Pedro and Adrianna have the warmest hearts. So, when they told me about the car salesperson they had fallen in love with several years prior, who never bothered to follow up with them after the sale, I…

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Added by Patrick Kelly on September 27, 2012 at 7:10am — 4 Comments

Specific Media Acquires Myspace: Original Deal Announcement

In Case You Missed This MySpace News Last Year:

Specific Media Acquires Myspace from NewsCorp

 

Vanderhook…

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Added by Ralph Paglia on September 26, 2012 at 11:39pm — No Comments


Influencer
Peacheetameleon: New Cobalt Study Shows Dealers Must Evolve to Survive

When it comes to automotive digital marketing, it’s a jungle out there, and a new Cobalt eBook proves that dealers need to change their spots to…

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Added by CDK Global on September 26, 2012 at 4:00pm — 9 Comments


Influencer
Are Your Dealership's Emails Ready to be Opened on a Mobile Device?

I've written a lot about the importance of having a mobile friendly auto dealership website given the increase in smart phone usage, but when your dealership sends emails, are you also taking mobile into consideration?

 

A recent study by Knotice, an…

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Added by Ali Amirrezvani on September 26, 2012 at 10:00am — 5 Comments

Why Customer Service Robots Don’t Exist (Yet)

I don’t think anyone can deny that robots are pretty cool. I mean, we can send machines to the bottom of the sea or to the depths of space. Robots have improved …

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Added by Stephen Jackson on September 26, 2012 at 9:41am — No Comments


Influencer
Plenty of Activity Developing With Used Car Prices

Interesting Patterns Developing With Used Car Prices

 

Following is the latest used-car pricing trends from Black Book data and analysis. Week over week gas prices at the pump increased by $.03, with no detriment to the necessary changes to the vehicles of the…

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Added by John Sternal on September 26, 2012 at 8:00am — 2 Comments


Influencer
Check Out The New MySpace!

Facebook has become so entrenched as the social media leader, it’s difficult to imagine any new threats emerging… but what about old threats?

 

What about long forgotten ancients,…

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Added by Timothy Martell on September 26, 2012 at 5:00am — 8 Comments


Influencer
Dealers finding it difficult to put a price on online reputation building

Dealers aren't the only companies finding it difficult to put a price on online reputation building. My Dentist sure found it difficult and now he’s paying the price.

 

When I caught up with my dentist today he looked like he was just drilled for a root canal. Turns out he had just checked his Yelp account and found another negative review atop the…

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Added by Jerry Hart on September 25, 2012 at 5:30pm — 13 Comments


Influencer
The Warren Buffet Approach for Automotive Reputation Management

Th e quality of customer service you provide can make or break your dealership, and now everyone will hear about it. Before  consumers even visit your dealership they are doing their research online. In his recent article “11 Things You Didn’t Know…

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Added by CDK Global on September 25, 2012 at 3:30pm — 3 Comments

Being An Absent Leader Is Much Like Being An Absent Father

 

On January 15th 1928 my father, Edward Lockerd, was born. Sometime within the next year his father, my Grandfather, George Lockerd, left and was never to be seen or heard from again.

My father, one of four, two sisters and a brother,…

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Added by Craig Lockerd on September 25, 2012 at 3:23pm — No Comments


Influencer
Disaster? It’ll Never Happen to Us...Yeah, Right!

About a month ago I was woken up one night at 1 am with a phone call that nobody wants to get. I was told the sprinkler system in our office building had activated and a minor ‘flood’ was in progress. I asked if there was a fire, but the answer was no. No fire. For some reason the…

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Added by Mike Esposito on September 25, 2012 at 11:00am — No Comments

Marketing Your Automotive Dealership is NOT that Hard to Do

Recently, I traveled to New Mexico to consult with a dealership about their marketing strategy.  The conversation went a bit like this:

DeliveryMaxx: “What are you currently doing with advertising today?”

Dealership: “We are doing print (newspaper), TV, Radio, and I have a billboard two exits down.”

DeliveryMaxx: “How is that working for you?”

Dealership: “I can’t really put an ROI on it, but I think it is branding…

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Added by James Schaefer on September 25, 2012 at 10:51am — No Comments

Car Dealer, Paul Sansone Jr. Will Be Conducting a Workshop on "Relationship Selling" At The Internet Sales 20 Group



http://www.internetsales20group.com

Car Dealer, Paul Sansone Jr. Will Be Conducting a Workshop on "Relationship Selling" At The Internet Sales 20…

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Added by Sean V. Bradley on September 25, 2012 at 10:30am — No Comments

Craigslist Posting for Car Dealerships

By Adam Ross, Infinite Prospects, Inc.

Craigslist is an online classified ad website, with ads posted by category and geographic location, and major areas (i.e. New York City, South Florida,  further broken down by sub-areas to help users…

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Added by Adam Ross on September 25, 2012 at 10:00am — No Comments


Influencer
How to Turn an Angry Customer Into a Loyal One

It’s one of those unfortunate, inevitable facts of life: every company and every employee will at some point have to deal with an angry customer.

Whether their anger is warranted because of a bad situation, or whether the customer is just plain difficult, doesn’t matter. These days, companies must respond to and deal with angry customers. If they don’t, they risk those customers becoming brand detractors, using social media to spread the word,…

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Added by Mike Gorun on September 25, 2012 at 9:30am — 3 Comments


Influencer
The Selling Process…has it changed?

Does your dealership have a BDC or Internet Sales Department?  When appointments show up to the dealership, is there a set process to handle these customers?  Let me let this thought process for a second…

Ok, so right now you are probably realizing that you do have these departments yet they are under performing.  Perhaps you have trained your sales staff in the basic methods of the road to the sale or you might have just hired a few “green peas” and thrown them out…

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Added by Stan Sher on September 25, 2012 at 8:36am — 7 Comments

How A Social Search Engine Could Turn Facebook Around

Shares of Facebook stock are still trading below 40% of the social media company’s initial public offering of $38, but CEO Mark Zuckerburg’s announcement of a Facebook search engine serves as a light at the end of a tunnel for many investors. …

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Added by Stephen Jackson on September 25, 2012 at 8:26am — No Comments

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