Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In the past if you’ve ever tried to get your data information out of Google for gmail or Adwords, or any of the many Google products, you know that it has been a nightmare. Searching the web for instructions on how to get your mail out of gmail was an exercise in frustration reflected by hundreds of negative emails in…Continue
Did you know that Insignia’s technology used to sell accessories in dealerships works on the iPad and tablet technologies. As many of our dealership customers move to provide more mobile sales tools to their staff, Insignia supports this by providing our automotive accessories…Continue
Added by Ashley Poag on April 9, 2012 at 1:14pm — No Comments
Automotive Internet Sales and Google’s ZMOT for Car Dealerships
By now, nearly everyone has heard of ZMOT and how it might possibly be relevant for the automotive…Continue
Added by Sean V. Bradley on April 9, 2012 at 12:52pm — No Comments
ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.
There is not ONE ZMOT in Automotive there are TWO
Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments
As the best golfers in the world compete for the …Continue
Added by Adam Ross on April 7, 2012 at 8:00pm — No Comments
Nobody expects the average salesperson to be able to do what the guy in this video (Ken Beam) does, but this is why he is a top salesperson and gives his competitors a run for their money. What are you doing to be competitive in this business?
I don't know Ken personally but I…Continue
Added by Tom Gorham on April 6, 2012 at 5:00pm — No Comments
Much of what happens behind the scenes in search engine optimization is shrouded in mystery and secret sauces, but there's one area that is extremely tangible: Results. The goal is to sell more cars. To sell more cars, you need more leads. To get more leads, you need more traffic. SEO can provide…Continue
Does anyone know of a good company for Vehicle Photo Overlays?
Added by Byron Womack on April 6, 2012 at 11:44am — No Comments
I would never consider missing a presentation by Ralph Paglia when I am attending a conference where he is a speaker. Having followed Ralph for years now, I appreciate the depth and detail of his knowledge and experience of the Internet side of the Automotive industry.
I hear it all the time. I can't get them to follow up. They spend more time smoking and cutting up than working. I have to block Facebook and other sites to keep them from surfing the internet. About the last part, why don't you get the phone at the dealership shut off and then forbid cell phones in the workplace?…Continue
I personally want to thank everyone for another great DD. In the past 4 years that I have attended, I can see that DD is growing in a very positive direction.
I appreciate everyone that took the time to make me a better Digital Manager.
I think Ralph Paglia needs to schedule more classes. LOL
Thanks again for all your support and guidance.
It’s been 60 days.
You had every intention of making changes and doing something different. You had all of the information gathered and catalogued. You even made a list of all of the Managers and their responsibilities and revised their Goals based on the information and training you were about to provide them.
You were ready for Success! You had new expectations! You were ready to accomplish new Goals.
You were ready to reap the benefits of attending the NADA…Continue
Added by Leonard Buchholz on April 6, 2012 at 6:30am — No Comments
First Class Educators would like to offer an exclusive scholarship opportunity to two lucky ADM Community Members who will win a trip to Vegas and attend the 2012 Automotive Boot Camp on May 15th, 16th and…Continue
Ali and Amir were so proud to accept our award for Overall Winner of the Spring 2012 Digital Dealer Website Excellence Awards for the Ideal Nissan website, presented by Jason Ezell!…Continue
Added by Ali Amirrezvani on April 5, 2012 at 12:04pm — No Comments
Since the release of the popular film “The Fast and the Furious”, car accessorizing has shifted from being a secret of car gear enthusiast to a main stream phenomenon. Two sequels later and the aftermarket accessory market continues to average 8% growth annually. Car dealerships would be wise to keep up. The demand for car accessories is high. And, just like fashion accessories there are hundreds of options.…Continue
Lately there has been significant buzz about a statement that Matt Cutts made at SXSW in regards to a project that Google has been working on. This project, is designed, according to Cutts, to level the playing field for websites that don't do any SEO but have good content.…Continue
I was having a discussion with a dealer over a nice vodka tonic and a nice cigar when the discussion turned to conferences. "There are just too many that it's hard to know which ones to go to and which ones to skip," he said.
This concerned me a bit. I've been on that side of the debate before but with the help of friends like Jared Hamilton, Brian Pasch, and Ralph Paglia I have come to the conclusion that the industry doesn't have enough conferenes. Before…Continue
Added by J.D. Rucker on April 5, 2012 at 1:45am — No Comments
‘The difficulty lies not so much in developing new ideas as in escaping from old ones.’
- John Maynard Keynes
If the goal of automotive retail is to not only embrace eCommerce, but behave like eCommerce then we must first understand that continuing to plug technology into an old and established sales culture will be the slowest road possible to achieving this. By hanging on to…Continue