Professional Community for Car Dealers, Automotive Marketers and Sales Managers
We are compiling a list of Google+ accounts for anyone in the automotive industry. Testing shows that Google+ relies almost entirely on quality rather than quantity which makes it extremely important to network properly.
This is extremely important. Getting involved requires nothing, but the benefits (particularly by 1st quarter…Continue
Recently, I called out a couple of vendors for selling a sub par product. I thought about it and decided that if my own services can’t stand up to that level of scrutiny, I have no business telling anyone else what they…Continue
Although recently we have decided to focus our social media marketing efforts away from Google+ they do still have some valuable things to offer. Google+ Local, which used to be Places, is a very valuable…Continue
Added by Timothy Martell on September 9, 2012 at 5:30am — No Comments
When it comes to Marketing using Facebook, are you focusing on quality or quantity? It’s easy to fall into a rut when you’re posting daily, but it’s important that the quality of your posts…Continue
Added by Timothy Martell on September 8, 2012 at 12:30pm — No Comments
There is a statement we've all heard over the years in the car business. It usually comes from the dealer or a senior manager. When I hear it, it makes me crazy. Now, I know that some of you will say that driving me crazy is a short trip, but this one makes me glad that I'm not on a roof when I hear it. I might jump.
It usually happens when I'm talking to a dealer. We may be discussing a hiring campaign, an idea for advertising, a specific sales practice or even a way to cut…Continue
The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – promoted tweets get an upgrade, politics on social media, and a Gangnam Style…Continue
Added by Stephen Jackson on September 7, 2012 at 12:40pm — No Comments
Figures Lie, But Liars Didn't Figure on Wikimotive!
I nearly didn’t write this. The “lazy” Tim on my shoulder said, “Now Tim, you know what happens when you call people out and stand on your soap box! People will call you a self-righteous blowhard! They’ll accuse you of…Continue
Have you ever felt like a deer in the headlights? I’ve often wondered what is going on in that deer’s mind when standing frozen in the middle of the road with a car rushing at him. I got to experience that feeling today here at AutoCon2012.
Added by Tom Gorham on September 6, 2012 at 10:30pm — No Comments
When you’re on social media sites as much as I am, you see a lot of negative brand messaging. Take, for example, the ongoing Progressive case in which a lone blogger has rallied millions of angry Americans to voice their outrage on the insurance company’s Facebook wall. We…
Added by Stephen Jackson on September 6, 2012 at 12:49pm — No Comments
We all remember playing the game “Would You Rather,” so here’s an digital automotive marketing version of the infamous question: Would you rather: a) have six different people visit your site one time b) have one person visit your website six times?
If you said B you would be correct! Why, because that person is obviously more interested and lower down the purchase funnel. They are ready to…Continue
Added by CDK Global on September 6, 2012 at 8:44am — No Comments
Added by Ken Beam on September 6, 2012 at 7:47am — No Comments
Blogging can be tough, especially when your marketing strategy has you posting every day. When you’re blogging for business posting everyday can be extremely beneficial but writers block starts to become…Continue
Added by Timothy Martell on September 6, 2012 at 7:30am — No Comments
--Philip J Reed on behalf of the Westwood College Automotive Technology Degree program
Buying a new or used vehicle is a big investment. Each family or individual must evaluate personal needs to determine which car, truck, van or SUV is best. When shopping for a vehicle, there are five important things car shoppers look for.
1. A Good…
Added by Philip J Reed on September 5, 2012 at 2:59pm — No Comments
Wow!! 2012 FX35 AWD ONLY $399 month!
*2012 FX35 AWD Cross-over - LEASE FOR $399 PER MONTH FOR 39 MONTHS. MSRP $47,950 - All-Wheel Drive. Automatic - 4 Door, PW, PL, PM, Power Seats, Cruise, Leather seats also includes Premium Package! *We have two or more available at this offer. **Prices/payments include all consumer costs except for licensing, taxes and registration. LEASE:
Added by Ken Beam on September 5, 2012 at 2:13pm — No Comments
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers…Continue
Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments
Added by Timothy Martell on September 5, 2012 at 7:00am — No Comments
Have you ever looked at your Facebook page and wondered how many of your Likes were just worthless? With fake accounts and other padding running rampant, can you really be sure of how many people you’re really reaching? It’s hard to truly measure the impact of your…Continue
Based on the Kelley Blue Book Consumer Sentiment Q2 2012 survey, consumers doing research are performing a median six months (183 days) of research before purchasing a new or used car. Of those consumers, nearly half (47 percent) have visited a dealership. Putting these two numbers together, two conclusions can be drawn:
Added by Rob Lange on September 4, 2012 at 3:54pm — No Comments
You knew retail was changing, right? Who is ahead of the game at retail today are those staying ahead of Consumer Changing Habits. “The next five years will bring more change to retail than the last 100 years” says Cyiac Roeding, CEO of Shoptick. “Within…Continue
Added by Tom 1TeamSynergy Wiegand on September 4, 2012 at 10:40am — No Comments
For dealers, two primary goals of implementing a loyalty program are: (1) to have the customer return to the service department for repairs, in order to increase customer pay RO, and (2) to have the customer purchase their next vehicle from your dealership. Therefore, it’s important to ensure that both sales and service are working together to build loyal customers.
The relationship between these two departments is critical, according to the recently released J.D. Power…Continue
Added by Mike Gorun on September 4, 2012 at 9:22am — No Comments