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All ADM Member Blog Posts (11,959)


Influencer
Transforming The Dealership Part 3 - A Live Week By Week Case Study (Dealer eTraining)

Welcome to Part 3 of a live dealership case study in which Stan Sher from Dealer eTraining is working on location with a dealer, management team and the entire customer facing staff. 

 …

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Added by Stan Sher on November 10, 2012 at 9:30am — 11 Comments


Influencer
Focus on Total Conversions, Not Conversion Rate

There's a big, fat lie in the automotive industry that has been circulating for years. The idea that many hold onto is that conversion rate is the most important number when trying to determine the quality of a website.…

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Added by J.D. Rucker on November 9, 2012 at 1:30pm — 13 Comments

Facebook and Twitter Offer Dealers New Ad Targeting Capabilities

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Added by Ralph Paglia on November 9, 2012 at 10:30am — No Comments


Influencer
How To Be Successful - Follow The Recipe

If you've watched my other video's, we have discussed the following:



→ What role gratitude plays in your success

→ What is the definition of success

→ Developing a 99.9% WHY statement

Now we move on to the recipe. With so many people wondering how to be successful, I suggest that success comes from following a process. It's no different than baking a chocolate cake. If you want…

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Added by Michael Cirillo on November 9, 2012 at 9:30am — 2 Comments


Vendor
HR 101 advice: being stupid is not a protected activity.

The first thing that came to our minds as HR advisers when seeing this YouTube video with Walmart Employees throwing iPads was that these guys were probably fired for the right reasons and that being stupid is not a protected activity.…

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Added by Patric Timmermans on November 9, 2012 at 7:31am — No Comments


Influencer
Facebook Wi-Fi Project

Facebook is aggressively pursuing its goal of being completely ubiquitous. Every time it seems that they have started to plateau, they find a new spire to climb. The social network’s newest stunt is their most interesting yet, with wide-ranging implications for the future of public internet access, and for…

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Added by Timothy Martell on November 9, 2012 at 6:00am — 6 Comments


Influencer
Coming soon: The Marketing Game Changer

Every business in the world is looking for that marketing silver bullet – that one big idea that will give them the edge.

Developed…

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Added by charles bayer on November 8, 2012 at 6:32pm — No Comments


Influencer
Knowing When to Keep Quiet on Social Media

There are plenty of articles out there telling you when to post. This is designed to point out the times when not to post.

The goals of most businesses on social media normally fall into two categories: marketing and communication. Many use social media strictly as a marketing tool to get their message out and to encourage others to help…

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Added by J.D. Rucker on November 8, 2012 at 1:00pm — No Comments

We are now accepting applications for Speakers, Panelist & Sponsors For The Upcoming Internet Sales 20 Group

We are now accepting applications for Speakers, Panelist & Sponsors For The Upcoming Internet Sales 20 Group

 

The…

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Added by Sean V. Bradley on November 8, 2012 at 12:00pm — 4 Comments


Influencer
Meade Lexus of Lakeside, Utica, Mich. Top 100 Dealership To Work For Automotive News

Ken Meade
Thought Leadership

Two years ago, employees of Meade Lexus of Lakeside were trained on catering to female customers. The training made the dealership a better place for both…

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Added by Jody DeVere on November 8, 2012 at 10:57am — No Comments


Influencer
Why You Don’t Need a 5 Star Reputation & Other Reputation Management Myths

As a reputation management specialist at Cobalt, I talk to dealers about their reviews all day, and I’m always amazed by the amount of misinformation in the industry. Working at Cobalt, I’m lucky to be privy to insights from the largest in-market car-shopper data warehouse in the industry. Many of these insights…

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Added by CDK Global on November 8, 2012 at 10:00am — 6 Comments


Influencer
Ghostwriting For Your Blog?

Itʼs pretty much a universally known fact in the industry that blogging is a vital part of any search engine optimization strategy. Everyone understands you need a blog, the trouble comes from…

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Added by Timothy Martell on November 8, 2012 at 10:00am — No Comments

Content Rich Sites Better Than Facebook For Make-Model Focused Ad Campaigns

Premium Content Favored by Automotive Marketers Over Facebook For Vehicle Focused Ad Campaigns

Automotive…

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Added by Ralph Paglia on November 8, 2012 at 10:00am — 2 Comments


Influencer
Mobile Email Tips

D on’t fight it dealers. Mobile email is here to stay, "According to a study by Litmus, more email is now read on mobile (36 percent) than on a desktop (33 percent) or via webmail (31 percent), and opens in mobile devices have increased a full 80 percent in…

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Added by Ketty Colom on November 8, 2012 at 6:41am — No Comments

Are you marketing the Brands within your Brand?

The Question: What do Pepsi, Mountain Dew, Sierra Mist, SoBe, AMP Energy Drink, Propel, Mug, and Aquafina have in common with your Sales Team?

The answer: They are all Brands…

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Added by Ryan Leslie on November 7, 2012 at 1:30pm — 22 Comments


Influencer
Using Tools to Post Insights at the Right Times

A mistake that many make on social media is that they post things in batches. Rather than spread out the posts throughout the day, they load everything up at once. This poses a challenge for both businesses and individuals because doing so will (a) annoy your fans and followers as you…

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Added by J.D. Rucker on November 7, 2012 at 11:41am — 2 Comments

Viral Video Can Make Your Dealership As Cool As PSY

Korean rapper/insane man PSY is having a pretty good month. His smash hit, “Gangnam Style,” has become the viral version of the Macarena, coupling a catchy beat with the most ridiculous dance moves that a fully grown adult could conceivably perform. Mimicking and mocking the music video is irresistible…

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Added by Stephen Jackson on November 7, 2012 at 9:30am — No Comments


Influencer
How Many Cars Affected By Sandy?

Here is this week's used-car market report for the week of Nov. 7, according to Black Book market data. The initial impact was the sudden loss of existing new and used sales which greatly altered the October new car sales totals and prohibited the SAAR from reaching September’s 14.9 million level. With the number of flooded cars expected to greatly exceed the 640,000 cars destroyed during Katrina’s destruction in 2005, the November number will depend upon …

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Added by John Sternal on November 7, 2012 at 7:09am — No Comments


Influencer
Which Locations Adding & Losing Cars?

WHICH STATES GAINING & LOSING THE MOST VEHICLES?

Swapalease.com Vehicle Relocation Trends Based On Customer Patterns

Online automotive marketplaces have altered the geographic makeup of vehicle inventory from sate to state. With people changing vehicles with each other, which states are adding cars and losing them? …

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Added by John Sternal on November 7, 2012 at 6:30am — No Comments


Influencer
Negative Matching in Campaigns

Well, it looks like Mitt Romney wasn’t able to knock out the incumbent Barack Obama. Whether this news makes you celebrate or despair, there are lessons to be learned from how both sides managed their…

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Added by Timothy Martell on November 7, 2012 at 5:30am — No Comments

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