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All ADM Member Blog Posts (11,576)

Important: Get on the Automotive Google+ List

We are compiling a list of Google+ accounts for anyone in the automotive industry. Testing shows that Google+ relies almost entirely on quality rather than quantity which makes it extremely important to network properly.

This is extremely important. Getting involved requires nothing, but the benefits (particularly by 1st quarter…


Added by J.D. Rucker on September 9, 2012 at 7:30am — 1 Comment

Our Google Plus Service Sucks, So We're Throwing It Out

Recently, I called out a couple of vendors for selling a sub par product. I thought about it and decided that if my own services can’t stand up to that level of scrutiny, I have no business telling anyone else what they…


Added by Timothy Martell on September 9, 2012 at 5:45am — 2 Comments

Why Your Business Should Be On Google+ Local

Although recently we have decided to focus our social media marketing efforts away from Google+ they do still have some valuable things to offer. Google+ Local, which used to be Places, is a very valuable…


Added by Timothy Martell on September 9, 2012 at 5:30am — No Comments

Facebook Likes Can Lie: Finding New Metrics

When it comes to Marketing using Facebook, are you focusing on quality or quantity? It’s easy to fall into a rut when you’re posting daily, but it’s important that the quality of your posts…


Added by Timothy Martell on September 8, 2012 at 12:30pm — No Comments


There is a statement we've all heard over the years in the car business.  It usually comes from the dealer or a senior manager.  When I hear it, it makes me crazy.  Now, I know that some of you will say that driving me crazy is a short trip, but this one makes me glad that I'm not on a roof when I hear it.  I might jump.     

It usually happens when I'm talking to a dealer.  We may be discussing a hiring campaign, an idea for advertising, a specific sales practice or even a way to cut…


Added by John Fuhrman on September 8, 2012 at 8:24am — 4 Comments

Top Ten Blogs And News For Auto Dealers: September 1 – 7

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – promoted tweets get an upgrade, politics on social media, and a Gangnam Style…


Added by Stephen Jackson on September 7, 2012 at 12:40pm — No Comments

The Disgusting Truth About Reporting in the Automotive Community

Figures Lie, But Liars Didn't Figure on Wikimotive!

I nearly didn’t write this. The “lazy” Tim on my shoulder said, “Now Tim, you know what happens when you call people out and stand on your soap box! People will call you a self-righteous blowhard! They’ll accuse you of…


Added by Timothy Martell on September 7, 2012 at 6:00am — 19 Comments

From the Trenches - A Deer in the Headlights


Have you ever felt like a deer in the headlights?  I’ve often wondered what is going on in that deer’s mind when standing frozen in the middle of the road with a car rushing at him.  I got to experience that feeling today here at AutoCon2012.



Added by Tom Gorham on September 6, 2012 at 10:30pm — No Comments

The Power of Publix's Positive Social Media

When you’re on social media sites as much as I am, you see a lot of negative brand messaging. Take, for example, the ongoing Progressive case in which a lone blogger has rallied millions of angry Americans to voice their outrage on the insurance company’s Facebook wall. We…


Added by Stephen Jackson on September 6, 2012 at 12:49pm — No Comments

Six of One, Half Dozen of Another-Website Visitors Are Not All Equal

Remarketing We all remember playing the game “Would You Rather,” so here’s an digital automotive marketing version of the infamous question: Would you rather: a) have six different people visit your site one time b) have one person visit your website six times?

If you said B you would be correct! Why, because that person is obviously more interested and lower down the purchase funnel. They are ready to…


Added by CDK Global on September 6, 2012 at 8:44am — No Comments

Dealing With Writers Block As A Blogger

Blogging can be tough, especially when your marketing strategy has you posting every day. When you’re blogging for business posting everyday can be extremely beneficial but writers block starts to become…


Added by Timothy Martell on September 6, 2012 at 7:30am — No Comments

Top 5 Things People Consider When Buying a Car

--Philip J Reed on behalf of the Westwood College Automotive Technology Degree program


Buying a new or used vehicle is a big investment. Each family or individual must evaluate personal needs to determine which car, truck, van or SUV is best. When shopping for a vehicle, there are five important things car shoppers look for.

1. A Good…


Added by Philip J Reed on September 5, 2012 at 2:59pm — No Comments

NJ Infiniti Lease Special! Check it out! 2012 FX35 AWD ONLY $399 month! WOW! Till 10/1/2012

Wow!! 2012 FX35 AWD ONLY $399 month!

*2012 FX35 AWD Cross-over - LEASE FOR $399 PER MONTH FOR 39 MONTHS. MSRP $47,950 - All-Wheel Drive. Automatic - 4 Door, PW, PL, PM, Power Seats, Cruise, Leather seats also includes Premium Package! *We have two or more available at this offer. **Prices/payments include all consumer costs except for licensing, taxes and registration. LEASE:

 $399 1st…

Added by Ken Beam on September 5, 2012 at 2:13pm — No Comments

Are You Missing Sales With The Wrong Messaging?

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers…


Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments

A Billion Monthly Users On Facebook

Facebook has hit another incredible milestone yesterday; the social network now has over a billion active monthly users. Did you read that right? That’s a BILLION with a B. Every single month.…


Added by Timothy Martell on September 5, 2012 at 7:00am — No Comments

Facebook Cracking Down on Fake Likes

Have you ever looked at your Facebook page and wondered how many of your Likes were just worthless? With fake accounts and other padding running rampant, can you really be sure of how many people you’re really reaching? It’s hard to truly measure the impact of your…


Added by Timothy Martell on September 5, 2012 at 6:05am — 6 Comments

A Customer is a Customer, No Matter Where They Sit in the Purchase Funnel

Based on the Kelley Blue Book Consumer Sentiment Q2 2012 survey, consumers doing research are performing a median six months (183 days) of research before purchasing a new or used car.  Of those consumers, nearly half (47 percent) have visited a dealership.  Putting these two numbers together, two conclusions can be drawn:

  1. There are a lot of ups walking onto dealership lots who are in a research mindset. 
  2. There is a longer timeline than many realize to capture and…

Added by Rob Lange on September 4, 2012 at 3:54pm — No Comments

The Fast Changing Retail Reality of ‘Adapt or Die’--- Which Are You Doing?

You knew retail was changing, right?  Who is ahead of the game at retail today are those staying ahead of Consumer Changing Habits.  “The next five years will bring more change to retail than the last 100 years” says Cyiac Roeding, CEO of Shoptick.  “Within…


Added by Tom 1TeamSynergy Wiegand on September 4, 2012 at 10:40am — No Comments

Auto Sales and Service Must Work Together to Build Loyalty

For dealers, two primary goals of implementing a loyalty program are: (1) to have the customer return to the service department for repairs, in order to increase customer pay RO, and (2) to have the customer purchase their next vehicle from your dealership. Therefore, it’s important to ensure that both sales and service are working together to build loyal customers.


The relationship between these two departments is critical, according to the recently released J.D. Power…


Added by Mike Gorun on September 4, 2012 at 9:22am — No Comments

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