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All ADM Member Blog Posts (10,868)

Hire The Winners: Car Dealership Hiring and Recruiting



    Hire The Winners Provides World Class In-Store Hiring Tools


    Hire The Winners Recruiting Service /…

Added by Ralph Paglia on May 4, 2012 at 10:00am — No Comments

Do Dealers Really Value Their Staff?

After reading Brian Pasch's insightful blog post about dealers egos and how they can be hobbling their own successes (see here), I got to thinking about this subject in greater detail.


I've already replied to that post that our industry is really coming up short on success because of the limitations imposed by some styles of leadership. But there may also be a…


Added by Kurt William Hoppe II on May 4, 2012 at 9:26am — 2 Comments

How To Detect An SEO Con Artist

Top 5 Dead Giveaways of SEO Con Artists and How to Protect Yourself

EDITOR'S NOTE: Thank you to Matt Murray from for drawing my attention to this article with his tweet on the subject...…


Added by Ralph Paglia on May 4, 2012 at 9:04am — No Comments

Infographic: Creating A Simple Social Media Strategy

How To Create A Simple Social Media Strategy [INFOGRAPHIC]


Written by Robert M. Caruso

One of the most frequent things I speak or consult on is…


Added by Ralph Paglia on May 4, 2012 at 8:30am — 3 Comments

Google's "Mobile Playbook" is a Must-Read for Auto Dealers

Google recently released an eBook (or playbook, as they call it): "The Mobile Playbook: The Busy Executive's Guide to Winning with Mobile".  For any dealership interested in mobile websites, mobile paid search, and how to expand your brand with mobile technology, this guide is extremely concise and helpful, answering the "5 crucial mobile questions that every business executive should be asking today".


Their playbook is…


Added by Ali Amirrezvani on May 4, 2012 at 6:53am — 3 Comments

Sean V. Bradley "On Top of The World" - Automotive Sales is an AMAZING Career... If you make it one! 

Sean V. Bradley "On Top of The World" -  Automotive Sales is an AMAZING Career... If you make it…


Added by Sean V. Bradley on May 3, 2012 at 5:45pm — No Comments

Fire Your Internet Sales Manager

Fire Your Internet Sales Manager

I know I am going to get a lot of heat on this article, but it has to be said. I have worked with thousands of dealerships over the years and there have been numerous reasons given for mediocrity, and even failure. In the beginning of…


Added by Sean V. Bradley on May 3, 2012 at 4:56pm — No Comments

Want to have a big day today? Get a checkup.

“When our research tracked 20,000 new hires, 46% of them failed within 18 months. But even more surprising than the failure rate, was that when new hires failed, 89% of the time it was for attitudinal reasons and only 11% of the time for a lack of skill. The attitudinal deficits that doomed these failed hires included a lack of coachability, low levels of emotional intelligence, motivation and temperament.”  Mark Murphy, Hiring for Attitude, Forbes

In the car business , it’s all…


Added by Leonard Buchholz on May 3, 2012 at 7:37am — No Comments

Getting To Know Your Customers is Critical

Do you know your customers? – Do you know what a multi-channel funnel is?
A muti-channel funnel allows you to stop spraying and praying. It allows you to track and see how customers are interacting with ads and where the conversions are taking place.

Added by Paul Potratz on May 3, 2012 at 6:05am — No Comments

Sold 14 Cars with GeoMailers' Custom Auto Email Campaigns

We just did another email campaign with GeoMailers. I promised I'd blog again if it was a success. We did a Month End Campaign targeting Honda owners and sold 14 cars!!!

I've said it before, GeoMailers' Targeted Email Marketing Services is the best email marketing company I've ever used!

Check them out at

Added by Craig Salas on May 2, 2012 at 4:30pm — 1 Comment

Don’t Let Used Vehicle Inventory Shortage Bring You Down

With prices of late model used vehicles at a near all-time high, according to this latest article by Automotive News, one of the greatest…


Added by Josh Vajda on May 2, 2012 at 2:00pm — 1 Comment

Build Loyalty with Five Metrics: #3—Service Visitation

Dealerships with the most effective loyalty programs drive results in five key areas: marketing responsiveness, sales-to-service conversion, service visitation, retail member spend and member repurchase intent.


This is the third blog in a five-part series where I explain how loyalty programs improve each of these metrics. Last week I touched on…


Added by Mike Gorun on May 2, 2012 at 11:52am — No Comments

The Bus Roll (humor)

If you've known me long enough, you know I like sushi.  Well, I am hereby describing a new sushi roll today:  "The Bus Roll"!

For some people, they don't deserve it but get it anyway; for others, it appears to make a great and deserving gift.  And I’m sure that many of us have received it from others, deserved…


Added by Keith Shetterly on May 2, 2012 at 11:30am — 9 Comments

Consumers Perceive Fewer Differences Between Top Car Brands: How Can your Brand Stand Out?

The perceived difference between the top car brands and their challengers is shrinking, according to the 2012…


Added by Ketty Colom on May 2, 2012 at 11:14am — No Comments

The ROI of Positivity :)

Whats the ROI of a great attitude? How do you measure the ROI of a culture in which #positive is a constant and not an afterthought? When focused on spreadsheets and reports, where does an enthusiastic and encouraging enviroment fit it to the analysis?

My Internet 'Direct Sales' Team accepted my challenge to "30 Days of Positivity' at the begining of April. We constistantly worked with each other…


Added by Mike theCarGuy Correra on May 2, 2012 at 9:17am — 1 Comment

Are You Being Seen?

Advertising is all around us. It’s everywhere. But, that doesn’t mean that your dealerships’ advertising is everywhere it needs to be. Advertise all you want, but if your potential customers aren’t seeing your ad, you’ve missed the point.

Be Everywhere

So the question is, how do you ensure that the ad you created is being seen by the right…


Added by Paul Potratz on May 2, 2012 at 9:00am — No Comments

DealerRater’s Powerful New 360Certified™ Program Launches Nationwide

Most Comprehensive Online Reputation Management

And Social Monitoring Platform for Auto Dealers Hits the Market



WALTHAM, Mass.  - May 2, 2012 - DealerRater®, the world’s premier car dealer review web site, today announced national availability of its new comprehensive online reputation and social monitoring platform,…


Added by sara callahan on May 2, 2012 at 6:50am — No Comments

Metric, Metric, what's your function?

Hello Everyone,

I am, launching a new internet department from the ground up! I would like to hear what other people have to say on what they think good conversion ratio's  on the items listed below. Also, any additional metrics that are not listed here but you think should be. 

  • Total Lead Count to Sold: Raw Numbers
  • Clean Lead Count to Sold: De-Duped and invalid leads removed
  • Call to contact Ratio.
  • Out going email…

Added by J. Lugo on May 1, 2012 at 2:56pm — No Comments

Adam Ross To Speak On Automated Quoting and Craigslist at The 8th Annual Online Sales Success Workshop

Exciting News! I Will Be Speaking at the Online Sales Success Workshop on June 19 at the Water Club at Borgata Hotel and Casino in Atlantic City, NJ.

Register early! Seats are limited and fill up quickly! See you there!…


Added by Adam Ross on May 1, 2012 at 2:05pm — No Comments

Top 5 Automotive Industry Network Traffic Statistics

Top 5 Automotive Industry Social Media Based Network Traffic Statistics from Compete, Inc. for 12 months ending March 31, 2012...


Ranking by traffic volume and the sites (including subdomains) submitted to Compete, Inc. for monitoring:…


Added by Ralph Paglia on May 1, 2012 at 1:30pm — No Comments

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