Approximately 63 percent of all US household own a pet. Now how many of those households have cars? On a recent episode of Top Gear on BBC, Jeremy Clarkson (one of the hosts) says about a quarter of British households have a dog, and a car that can’t handle a dog is basically useless. That means there is a lot of opportunity for you the dealership to expand your marketing. Why you ask? Well many of these customers take their animals into consideration when purchasing a… Continue
As of right now California has the most electric car charging stations. But other states are not far behind. In fact, a key legislative committee in Connecticut is about to act on legislation intended to improve the infrastructure for electric cars. Basically it will require an update to state building codes to address electric car needs, develop a plan to promote electric car use, and encourage installation of charging stations. The bill would create a sales tax exemption for hydrogen fuel… Continue
Added by Paul Potratz on July 3, 2011 at 9:30am —
Did you know there are people all over the world who’ve had a 5-star buying experience at your store? Yep, there are literally thousands of fake “customers” getting $10/hour to write glowing reviews for dealerships. I feel compelled to tell this story because the result of this practice…Continue
Watch Ken Beam show this gorgeous 2008 Mini Cooper S at Douglas Volkswagen in Summit New Jersey. As Union County New Jersey`s Select VW Certified Pre-Owned Dealership, we always have an excellent selection of clean, low mileage Certified Volkswagens in stock! To learn more about Douglas Volkswagen Certified Pre-Owned Volkswagen please watch…
A lot of car advertising is now focusing on “green” cars. Hybrids, electric, hydrogen all of these vehicles help the environment and help the wallet. When purchasing goods consumers are also looking at the company itself. They want to support “green” companies.
Consider becoming an Energy Star rated building/dealership. This way as you focus your automotive marketing campaigns on the “green” cars you can… Continue
Watch Ken Beam show this gorgeous 2007 VW Beetle Convertible at Douglas Volkswagen in Summit New Jersey. As Union County New Jersey`s Select VW Certified Pre-Owned Dealership, we always have an excellent selection of clean, low mileage Certified Volkswagens in stock! To learn more about Douglas Volkswagen Certified Pre-Owned Volkswagen please watch this;… Continue
Added by Ken Beam on July 1, 2011 at 7:41pm —
The Facebook app BranchOut is shaping up to become a new venue for professionals to connect. What can this mean for the automotive marketing field? Well, this app could help increase professional network connections and boost discussions between the customers and the automotive marketing industry. By understanding your customers background and work environment you can better tailor your automotive marketing and advertising to fit their passion points.
Earlier this week, Google caused a stir when it launched Google+, the new social sharing service that’s currently available only to those lucky members who receive an invitation. Unlike other social sharing sites, Facebook being the first that comes to mind, the all-new Google+ begs its users to practice sharing decorum.
First Things First
Whether or not you have received an invitation to Google+ -- it’s the only way to use the service, and due to the high…
Hold your horses! We might just be in jeopardy of a recovery breaking out!!!
After two years of struggling and scratching, there is a glimmer of light at the end of the tunnel for the automotive industry as the Seven Horsemen of the Recovery have been spotted in cities and towns across the United States. Below is a brief description of each of the Seven Horsemen of the…
As an invited guest to the NAS Pensacola National Naval Aviation Museum, I had the honor of attending the "winging" of a group of young aviators. Rear Admiral Mark Vance was the guest speaker to address this assembly of recently graduated Navy and Marine aviators with a welcome to the fleet speech. I found myself feeling like I too was being given a "charge to order on the…
This year, I made a trip to Japan, which was a year long adventure in coordinating and planning with a group of college buddies. Despite a tragic earthquake and tsunami followed by a real nuclear threat, we continued to plot and chart our big adventure. It was during all this adjusting,…
Applications (apps) for phones are big right now and we see them being advertised for various goods and services in almost every industry. Essentially, there are apps for just about anything; there is even a restroom locator app for those long car rides. The question is, how can an app affect you, the dealership and your automotive digital advertising campaign?
Currently Kelley Blue Book and cars.com both offer apps for the iPhone and Android. These apps allow car buyers to research… Continue
Added by Paul Potratz on July 1, 2011 at 6:40am —
In real estate it is location, location, location. In the retail sales world, it is perception, perception, perception. Every one of your consumers wants to have a individualize experience when doing business with your organization. I like to call it the “Disney” experience since Disney has set the benchmark in customer service. It…
One of the free business directory platforms that dealers can use to syndicate content, collect reviews, or include for Page One Defense is MerchantCircle.com. I encourage all members of this community to claim and enhance their MerchantCircle free listing. You do not need to pay for an upgraded account.
I received an interesting email today which caught my eye because a number of the clients in their "Automotive Newsletter" were ours and I saw that they were syndicating…
Welcome to Automotive Digital Marketing ProCom
Please use the "Sign Up" link above to complete your registration form and become a member of the industry's leading Automotive Marketing and Internet Sales Professional Community. ADM members have access to resources, connections and private events that provide them with a competitive advantage.