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All ADM Member Blog Posts (9,573)

MPi Releases new eBook for Auto Dealers: Earning the Green Light to Customer Upsell Profitability

Las Vegas, NV July 18, 2011 —The ability to add legitimate line items to every repair order is a proven way for auto dealers to boost parts and labor profits – and retain customers, yet many fail miserably at the upsell process. To help auto dealers in this upsell process, MPi (www.mpi-edge.com) the leading provider of vehicle inspection tools, processes, and consulting for auto dealer service…

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Added by sara callahan on July 18, 2011 at 5:33am — No Comments

Mobile app for auto dealer from Multichoice Apps



We pay a lot of attention to design.

We have an individual approach to the development of graphic design for each client.

The first page of the application shows the dealership building.

 …

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Added by Dmitriy Goroshin on July 17, 2011 at 8:07pm — 1 Comment

How important is the latest technology

Do you remember shaking Polaroid pictures to help them develop? Would you use those pictures today in an automotive advertising campaign? What about video tape recorders, and a cathode ray tv, do you think these can truly showcase your dealership? As technology has evolved so has the equipment we use to capture the “moment.”



What sort of equipment does your digital automotive marketing agency use? Do they still have VHS or are they recording and storing on hard drives and memory cards?… Continue

Added by Paul Potratz on July 17, 2011 at 6:30pm — 1 Comment

Automotive Industry Social Network Traffic Statistics

Top 5 Automotive Industry Social Network Traffic Statistics from Compete, Inc. for 12 months ending August 31, 2011...

 

The sites (including subdomains) submitted to Compete, Inc. for monitoring include:

  1. www.AutomotiveDigitalMarketing.com…
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Added by Ralph Paglia on July 17, 2011 at 9:30am — 6 Comments

Google+: The Complete Guide

Google+: The Complete Guide from Mashable's Ben Parr

 
Google+: It’s the hot social network on the block. In just three weeks,…
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Added by Ralph Paglia on July 17, 2011 at 7:30am — No Comments

Creative photo manipulation

Have you ever looked back at the photo and realized “Hey it looks like little Jimmy is missing a foot!” Well now that picture can be fixed, with a little Creative Suite magic. Imagine the opportunities for your dealership. Your automotive marketing agency can transform photos. What sells cars? People sell cars and putting a face with the car helps to humanize the experience. 

 

Placing, the General Manager in the ads gives the photo a personality. Now, you can’t have the GM pose in… Continue

Added by Paul Potratz on July 16, 2011 at 11:30am — No Comments

2006 Infiniti QX56 presented by Ken Beam at Douglas Infiniti in Summit NJ

 2006-QX56-ClickPic.jpg
 2006-QX56.gif
 

Wow! Check out this awesome 2006 Infiniti QX56!

 

You won`t believe the condition! It`s just beautiful!



Has 128,361 miles & runs as great as it looks! 3rd Row Seat! DVD! Navigation!



Being offered for…
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Added by Ken Beam on July 16, 2011 at 8:22am — No Comments

Resources to Help Dealers Get the Most Out of Google+

Since Google+ is so new, I asked everyone on our team at DealerOn to put together a list of resources for car dealers trying to wrap their minds around this new way of social networking (myself included).  Here’s a list of links/sites that we’ve put together.…

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Added by Ali Amirrezvani on July 15, 2011 at 8:18am — No Comments

Exposing Black Hat PPC Techniques: Stealing Competitor’s Trademark Traffic in Google Adwords

Hijacking our names/trademarks in organic search....Nothing new.....this article by Mike Bodet on Search Engine Journal exposes a technique being used to steal traffic with PPC. If you think this does not happen in our industry your are wrong. I found out by reading this article that I was not going crazy and that I did see what I thought I saw.

 …

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Added by Thomas A. Kelly on July 15, 2011 at 2:53am — No Comments

The Goldmine Is Google Empowered Consumers

 

Let's start a discussion on the value of a Googlized consumer to auto dealers; someone that has an email account associated with Google services.



Dealers need to look at the value of their customer base in terms on the new power given to Googlized consumers.



In fact, I suggest that business owners need to implement processes to ask and identify consumers with Google accounts. Why?…

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Added by Brian Pasch on July 14, 2011 at 6:34pm — No Comments

Industry Veteran Jim Radogna Joins Growing Roster at Interactive Marketing and Consulting Services (IM@CS)

In response to continuing business growth, the ongoing focus on customer service and breakneck pace of technology implementation, IM@CS is pleased to announce the arrival of Mr. Radogna



FOR IMMEDIATE RELEASE

Torrance,…

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Added by Gary May on July 14, 2011 at 11:32am — 6 Comments

Facebook Recommendations

Looks like Facebook is getting in on the reviews game. While checking in on the DealerOn Facebook page today, I noticed a new tool that I think auto dealers may want to keep an eye on.  Expanding on the simple "like" button that seems to be everywhere, Facebook now lets users leave recommendations for business pages.

 …

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Added by Ali Amirrezvani on July 14, 2011 at 9:09am — No Comments

Sales Staff Recruiters: Don't Spoil the Apple Barrel

“What is the number one challenge most dealers have with improving profits?”  1) Employee Turnover, 2) Capital, 3) Inventory, 4) Process, and 5) Recruiting Talent.  Of those polled, 30% answered “Recruiting Talent”.

It is not rocket surgery (it is easier to build a rocket than trouble shoot and repair one) as to how talent affects the dealership’s bottom line.  What puzzles me is…

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Added by Stephanie Young on July 14, 2011 at 8:00am — No Comments

Why the Gen Y is in the driver's seat & way we need to "Pay Attention"..!

Why the Gen Y is in the driver’s seat & why we need to pay attention!

Are we still assuming the customer will come to you because of you? Or better yet said “They will come to you because of you?”  

Place your seat in an upright position and think again! You may end up kicking your own rear down the road.

A study was…

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Added by Jennifer Schrader on July 14, 2011 at 6:00am — 1 Comment

Communication thru mobile apps

The key to lasting customer relationships is communication and car dealers know this better than anyone.  Dealerships don’t survive on profit from car sales - they depend on service and parts business to stay in business.  It takes time for dealers to build customer loyalty, but you can get their attention in seconds. How? Keep reading.

How often do you reach out to your customers to remind them of new models, service and warranty requirements? Do you tell them about special deals on…

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Added by Dmitriy Goroshin on July 13, 2011 at 3:31pm — No Comments

Penske Closes Gap with AutoNation

The Penske Automotive Group is catching up to AutoNation in the total revenue department. A few years ago, AutoNation was generating about $20 billion in annual revenue, while Penske was at about $8 billion.

 

Penske has narrowed the gap considerably generating $10.6 billion last year to AutoNation's $12.4 billion ($12.5 if you round up). And now Penske has added about $257 million worth of revenue with today's acquisition of Crevier BMW in Santa Ana, CA. Crevier is the fifth…

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Added by Cliff Banks on July 13, 2011 at 1:30pm — No Comments

The Evolution of the Facebook Fan!

The Evolution of the Facebook Fan

 

By Paige Plant, Social Media Director, Ignite XDS

 

A coworker of mine, Jennifer Schrader, recently shared this infographic with me regarding the reasons behind why people follow brands. It led me to think about the overall brand of my different clients and…

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Added by Jennifer Schrader on July 13, 2011 at 8:02am — No Comments

A Trip Down Memory Lane...

Here's a question -- what's the craziest or most clever marketing scheme you've seen from a car dealer?

 

Some of the old giants in the industry -- Jim Moran, Cal Worthington, Earl Muntz and others -- put together some wild and over the top marketing schemes. Moran probably was the first dealer to advertise on TV with a variety show and his sponsorship of a wrestling show in Chicago long before he created JM Enterprises, the largest Toyota distributorship in the…

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Added by Cliff Banks on July 13, 2011 at 6:17am — 1 Comment

Mobile Automotive Consumers Have High Access

New Research Shows That Mobile Automotive Related Content Consumers Have Very High Access Rates...…

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Added by Ralph Paglia on July 12, 2011 at 7:00pm — 2 Comments

Over Half of 18-29 Year Olds Own Smartphones

Over Half of 18-29 Year Olds Own Smartphones









Smartphone penetration has reached more than half…
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Added by Ralph Paglia on July 12, 2011 at 12:00pm — No Comments

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