Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
In the automotive world, the bottom line is that many dealerships experience very high turnover rates with employees, especially in sales. Our world is one of high stress, long hours and feast or famine. (This might not be as true in the service departments.) However, the face of your dealership to a customer…Continue
Added by Mike Gorun on June 25, 2013 at 6:08am — No Comments
Industry leading mobile app now enables dealerships to market to customers with richer content; adds clean, flat interface, and native tablet support
Added by Crystal Hartwell on June 25, 2013 at 6:00am — No Comments
There are those who were hurt by the recent Penguin 2.0 update by Google. If your rankings fell in the last month, there’s probably a black and white flightless bird reason for the drop. Thankfully, there are things that you can do to make things better.
Even if you weren’t affected by the change, you should still take note. There are nuances and…Continue
This is the kind if passion you need if you are to truly succeed.Continue
Added by Bill Cosgrove on June 24, 2013 at 8:12pm — No Comments
An article from Michael Fertik inspired me to study dealership reviews and how the data can be…Continue
The CADA Convention and Expo combines new business opportunities with a world class program that covers all aspects of an automotive dealership as well as the opportunity to hear from some of the industry’s most respected international speakers translated in Chinese and English.
Added by charles bayer on June 24, 2013 at 4:00pm — No Comments
The 10 Commandments of the Facebook Hashtag
Written by Naked Lime Marketing
1. Use it in real-time marketing. People can now follow events as they happen on Facebook as they could on Twitter. Be part of the conversation.…
WARREN HENRY AUTO GROUP SELECTS THE DIGITAL DEALERSHIP SYSTEM
MIAMI, FL (June 20, 2013) – Warren Henry Auto Group (warrenhenryauto.com) is pleased to announce the selection of the Digital Dealership System (digitaldealershipsystem.com) to provide digital signage and…Continue
Added by Todd Katcher on June 24, 2013 at 10:30am — No Comments
Make Money Mondays With Sean V. Bradley & Jim Ziegler (Special…
Businesses are starting to get it. They once saw social media as a channel like many others through which they could broadcast their message. When that didn’t work, they shifted to using it as a branding tool only. When that wasn’t effective, they started communicating with people. Bingo! Now, more need to take it to the next…Continue
Added by J.D. Rucker on June 24, 2013 at 5:30am — No Comments
Again I would like to say that an audit of the Sales Operation should be a prerequisite for any Marketing firm before taking on a new client. It may even be a good idea for some existing clients.
Dealers should have an Independent Audit done at least once a year to measure both Sales and Marketing. - DealerNet Services
Posted by …Continue
Added by Bill Cosgrove on June 24, 2013 at 4:30am — No Comments
Every business, no matter what Industry you are in, is looking to expand your reach online. Whether it is through advertising to displaying your products on a website, you are looking to get your name and goods out there. Social Media Marketing is…Continue
Added by Erin Ryan on June 23, 2013 at 5:00am — No Comments
Bad management runs rampant in organizations. For my discussion I will focus on Automotive Sales and Finance Management. I say this because this is epidemic in many Industries and I don’t want to appear to be singling out Automotive Dealerships.…Continue
Added by Bill Cosgrove on June 22, 2013 at 5:32pm — No Comments
A new store recently opened at 298 Mulberry Street in downtown Manhattan.
And if you walk in the door, you'll see something truly amazing.
Something that's about to put 100 million Chinese factory workers out on the street...
... And launch a 21st-century industrial revolution right here in the U.S.A.
The Air Force already bought…Continue
Added by Bill Cosgrove on June 22, 2013 at 8:30am — No Comments
Vinay Bhatia of Shoppers Stop made this startling argument at the 9th IAMAI Marketing Conclave
CMOs at the 9th Marketing Conclave organised by the Internet & Mobile Association of India (IAMAI) were united in their opinion that digital…
Added by Bill Cosgrove on June 21, 2013 at 11:30pm — No Comments
The Internet has invaded virtually every part of the dealership world. The average car buyer spends 11.5 hours online doing…Continue
Added by Jason Parman on June 21, 2013 at 12:23pm — No Comments
You’ll always hear me say, “the minute you’ve lost your perspective as the consumer, you’ll never have any perspective as a marketer.” Whether you’re actually a marketer or a businessperson of any kind in any industry whatsoever, the same rule applies. Online reviews don’t just “appear,” and much like a doctor’s advice after a heart attack, “the signs were there, we just didn’t see them or they were ignored.” There is a process by which online reviews come to be published…Continue
Added by Camille Forte on June 21, 2013 at 11:30am — No Comments
The San Antonio Spurs played not to win and wound up losing. The Spurs gave the power and control of the game to the Miami Heat and Miami took the power and control of their destiny and won. The Spurs will forever regret the position they took. Business lessons learned: Play to win instead of not to lose. Never give away your power or control of your destiny to the competition.
Added by Mark Tewart on June 21, 2013 at 10:26am — No Comments