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All ADM Member Blog Posts (11,321)

The 2012 Canadian Digital Dealer Conference is Coming!

The 2012 Canadian Digital Dealer Conference is coming, and the event is shaping up to be the educational event of the fall! Keynote speakers include Tim Wilson, a Google marketing guru, Rod Black, CTV and TSN sportscaster, and ActivEngage…

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Added by Stephen Jackson on July 26, 2012 at 7:20am — No Comments


Influencer
The Game-Changing Google Program Auto Dealers Can’t Afford to Ignore

Google’s online ventures are usually anything but under the radar. Yet recently, in what may be a game-changing play, the search engine giant quietly entered the third-party lead provider business for car dealerships.

The beta version of Google Comparison Ads for Autos (which is unofficially being referred to as “Google Cars” within the industry) was launched to very little fanfare a few weeks ago in the San…

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Added by Arnold Tijerina on July 26, 2012 at 7:00am — No Comments


Influencer
What affects SEO Rankings? There’s A New Number One!

SEO is a like a clock, always shifting, and kept true by machinery fathomless to the general population. Even people who make a living learning these intricate machinations are, at best, constantly battling to stay relevant. The hidden algorithms utilized by search engines like Google keep us on our toes,…

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Added by Timothy Martell on July 26, 2012 at 6:31am — 2 Comments

Attention Successful Dealers:

Attention Successful Dealers: 



I am conducting a confidential study of successful dealers in the country in order to find out the secrets behind their achievements. I will cross reference those results with the recommendations of most major books focusing on success and sales and then create a free workshop…

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Added by April Rain on July 26, 2012 at 5:09am — No Comments


Influencer
3 Common Mistakes Salespeople Make

The 3 Most Common Mistakes Salespeople Make That Cost The Dealership Money!

 

The good…

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Added by Leonard Buchholz on July 25, 2012 at 11:00am — 6 Comments

My $20,000 showroom Kiosk doesn’t ask the question

My $20,000 showroom Kiosk doesn’t ask the question

In order to promote products and services in the dealerships many dealers invest heavily in elaborate displays like a kiosk.  Those things often look very cool, but as a stand-alone display it lacks the valuable influence of a trained sales person.

kiosk

Here’s the challenge…

A…

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Added by Ashley Poag on July 25, 2012 at 9:51am — No Comments

Market Used Vehicles on Your Lot: Write Attention Grabbing Ad

How to Write an Ad for a Used Vehicle

Are you planning to sell your used car on your own? It’s a wise idea – you’ll get more on the open market than you’ll ever receive from a dealer on a trade-in. However, it might not be as simple as you think. There’s more involved than just sticking a “for sale” sign on the windshield and parking your car down by the road. In fact, you’ll need to make sure you know how to write a good used car ad if you want to leverage newspapers and online sales…

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Added by Don Elfrink on July 25, 2012 at 9:43am — No Comments


Influencer
DMEautomotive Gains ‘Plus Ups’ Certification for GM’s Customer Sales and Service Retention (CSSR) Program

Participating dealers can now use iMR matching funds for customer journey service marketing programs; Service CSI and notification programs eligible for iMR Parts dollars

 

Daytona Beach, FL – July 25, 2012 DMEautomotive (DMEa), the industry leader in science-based, results-driven automotive marketing, today announced that five of its leading sales and service…

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Added by Crystal Hartwell on July 25, 2012 at 8:39am — No Comments


Influencer
Tips for Avoiding Over-Optimization Penalties on Your Dealership Website

Google announced a few months ago that they were going to start penalizing websites that were deemed to be over-optimized for SEO as an attempt to "level the playing field".  While many auto dealer websites shouldn't have an issue with this (your site provider should not only be up to date on Google's latest algorithm changes, but make sure your site is performing as well as possible), here are some things to avoid so you don’t…

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Added by Ali Amirrezvani on July 25, 2012 at 7:42am — No Comments


Influencer
SEO vs. PPC

We've all been asking that age old question when it comes to pay-per-click (PPC) advertising, “Is it worth it?”

 

It seems like that is the case! In fact, for some types of keywords, PPC ads apparently have higher click-through rates than organic search results, according to a recent study by …

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Added by Ketty Colom on July 25, 2012 at 6:47am — No Comments


Influencer
ThinkGeek.com, A case study

As marketers, we need to allow ourselves to be both leaders and followers. It’s important to innovate and move forward, if you’re always playing catch-up, how can you get ahead? At the same time, we can’t disregard something just because it’s been done before; necessity demands that we embrace the successful to survive. The trick is finding a healthy balance with your digital marketing, implementing one proven…

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Added by Timothy Martell on July 25, 2012 at 5:38am — No Comments

Social Media Now Most Effective Google SEO Strategy for Car Dealers

Social Signals Have Become Highest Correlating Factors with Increased Google SERP Rankings for Automotive Websites

Within the US, among 22 ranking factors identified, social signals account for 5 of the 6…

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Added by Ralph Paglia on July 24, 2012 at 6:00pm — 6 Comments


Influencer
Self-Managed Pre-Paid Maintenance Programs Keep Customers Coming Back

Pre-paid Maintenance Plans (PMPs) keep customers returning to your service department and increase upsell opportunities, which is critical to increasing the service bottom line. Today’s self-administered, self-managed PMPs are appealing to customers, particularly those buying mainline domestic and import brands who seek value in everything they buy.

 

Today’s technology-driven plans make it very easy for dealers to customize what is offered in a PMP. Plans that provide the…

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Added by Mike Gorun on July 24, 2012 at 2:44pm — No Comments

Demand Generation - Creating The Need For People To Do Business With Your Dealership

Demand generation is both the art and science of creating demand or an interest in doing business with your dealership. Some people will look at demand generation as being the same thing as lead generation, and while they are tied to each other, demand generation…

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Added by David Johnson on July 24, 2012 at 1:21pm — No Comments

Bommarito E-Commerce Director Awarded TrueCar® AutoCon 2012 Scholarship

Bommarito Automotive Group E-Commerce Director Awarded AutoCon 2012 Scholarship Sponsored by TrueCar®

Matt Tucker, E-Commerce Director of Bommarito Automotive Group, Missouri’s #1 Auto Group, is one of twelve professionals selected…

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Added by Ralph Paglia on July 24, 2012 at 1:00pm — 3 Comments


Influencer
Chat Answering: Which Option is Right for You?

car dealer chat

Maybe you’ve heard the buzz about car dealer chat and are ready to try it, but still aren’t sure how it would actually work in your own dealership. Oftentimes, confusion arises when managers start thinking through how chats will be answered, so let’s look at three available options for responding to incoming chat leads:

  • OPTION #1: Answering Your Own Chats (DIY Chatting)
  • OPTION #2: Mixed Mode Chatting (DIY + Help When…
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Added by Aaron Hassen on July 24, 2012 at 11:30am — 2 Comments

Journey Into Purchasing a New Car

Simple fact: I take care of my cars. In the 17 years I have been driving, I have only had three cars. I am currently driving a 2005 Chevy Cobalt. I bought the first run of this car during Employee Pricing. Despite some issues with the fit and finish I have no serious complaints. But now after seven years and 120 thousand plus miles there are some issues. I can no longer ignore the fact that it’s time for a new car, and therefore the hunt has begun.

This weekend I test-drove…

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Added by Kimberly Roselle on July 24, 2012 at 7:35am — 4 Comments

Using Location-Based Social Media to Benefit your Dealership

Location-based social media opportunities are everywhere these days, and they’re soaring in popularity

 

For anyone not familiar, location-based applications allow users to find and “check…

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Added by Jim Fitzpatrick on July 24, 2012 at 7:30am — No Comments


Influencer
Twitter Announces New Targeted Ads

Twitter has really blossomed as a powerful tool for digital marketing. With one of the largest and most active communities in all of social media, there is no denying that the service merits your attention. Any time you can reach such a…

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Added by Timothy Martell on July 24, 2012 at 6:22am — No Comments

Video Advertising Growing in Effectiveness and Use by Auto Industry

Online Video Advertising Views and Engagement Continue to Reach New Heights in the Auto Industry

Americans viewed more than 11 billion video ads in June,…

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Added by Ralph Paglia on July 23, 2012 at 12:30pm — 2 Comments

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