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All ADM Member Blog Posts (12,104)


Influencer
Google+ Local Review Update On Filtering Active User Reviews

Dealers have been seeking answers on how to get valid customer reviews to appear on Google+ Local.  In the past year, I have made many revisions to the recommended processes dealers should follow to comply with guidelines on popular review websites.…

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Added by Brian Pasch on December 12, 2012 at 7:00am — 2 Comments


Influencer
Killing as Many Birds with as Few Stones as Possible with Content: Thinking Three Dimensionally

There's really no way around it. The only technique to truly maximize the effectiveness of your content to be engaging on your website, relevant for SEO, and useful for social media is to think three-dimensionally.

This is Part…
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Added by J.D. Rucker on December 12, 2012 at 2:00am — No Comments


Influencer
The Value Of Video Testimonials

The value of video testimonials is a strategy that every automotive dealership needs to have in place as a part of their social media online presence.  Photo's are very important too however, the impact that your video will have on the consumer is much stronger with video.…

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Added by J.R. Batchelor on December 11, 2012 at 7:30pm — 6 Comments

My First Sale

What was yours like?

I started selling cars in the summer of 1974 at a single point Plymouth Dealership in Canton Ohio, Canton Plymouth. We advertised as the “World’s Largest Exclusive Plymouth Dealership”, which probably was true due to the fact there were at that time only about 40…

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Added by Craig Lockerd on December 11, 2012 at 7:00pm — 12 Comments

Facebook Photos Generate 89% of Car Buyer Engagement

Facebook Photos Represent 89% of Car Dealerships’ Most Engaging Posts

 …

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Added by Ralph Paglia on December 11, 2012 at 3:30pm — 6 Comments


Influencer
Why You Must Have a System for Resolving Customer Complaints

A recent study by the Tempkin Group found that it takes an average of five clients giving positive referrals for your business in order to get one new client. Yet it takes only two disgruntled customers speaking negatively about your business for you to lose one customer.

You do the math...that means it’s twice as important to ensure that you don’t have unhappy customers than it is to maintain good relations with your happy customers. This doesn’t mean you shouldn’t focus on…

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Added by Mike Gorun on December 11, 2012 at 9:54am — No Comments


Influencer
Will the Real VSA Please Stand Up?

They say imitation is the sincerest form of flattery, but I feel that being imitated means the imitator lacks the creativity to come up with ideas on their own.

Virtual Sales Associates (VSA’s) has become a popular…

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Added by Ketty Colom on December 11, 2012 at 7:54am — No Comments


Influencer
Google Cracks Down On Metrics

We all know that Google is a powerhouse, but in the past they have been a fairly reasonable one. For all the brawn they possess, they let people get away with a lot of activities that are probably technically infractions. This is what makes it so shocking when they truly bring their guns to bear. It’s their right though, and…

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Added by Timothy Martell on December 11, 2012 at 7:30am — 2 Comments


Influencer
SureSale(TM) Launches Nation’s First Dedicated Certified Marketplace

SureSale Marketplace offers dealers free express listings of eligible to-be-certified inventory; turnkey process exposes dealership inventory to certified shoppers in minutes

 

Venice, CA – December 11, 2012 SureSale, the certified pre-owned marketing program that is changing the way used vehicles are bought and sold, today launched the nation’s first dedicated certified…

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Added by Crystal Hartwell on December 11, 2012 at 5:45am — No Comments

2012 State of Online Video [Research Report]

Get the full report: SundaySky Report (right-click, then "Save As")

One interesting set of findings is…

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Added by Joe Schwartz on December 11, 2012 at 5:30am — 2 Comments

Pinterest Business Accounts: Definitive Guide To Set Up and Use by Car Dealers

Pinterest Business Accounts: A Definitive Guide to Getting Started and Using for Car Dealer Marketing Purposes

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Added by Ralph Paglia on December 10, 2012 at 11:30pm — 2 Comments

Who buys into a long term car or people carrier agreement?

Leasing a vehicle on a long term basis has always been a popular option for people who might require a vehicle for either:

a) an extended period of time, or

b) for their organisation on renewable…

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Added by JIm Evans on December 10, 2012 at 11:00pm — No Comments

A Dealer Video Marketing Blueprint

Here is a great example of a viral branding video produced for one of our dealers. Branding videos are a key element in the broader video marketing blueprint pictured below.…

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Added by Joe Schwartz on December 10, 2012 at 9:00pm — 2 Comments


Influencer
It Is Time to Be YOU-NIQUE in 2013

The past 10 days have been an amazing time in business, as I have traveled to numerous cities visiting industry leaders and dealers.  I also had the honor of speaking at a 20 Group, which is one of my favorite teaching opportunities.  

 

What is your opinion on 20 Groups? 20 Groups have…

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Added by Brian Pasch on December 10, 2012 at 2:36pm — 6 Comments


Influencer
Killing as Many Birds with as Few Stones as Possible with Content: Defining the Types

In an ideal world, we would have the time and resources to create four types of content: converting website content, engaging website content, SEO content, and social media content.

Throw in public relations…

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Added by J.D. Rucker on December 10, 2012 at 2:00pm — No Comments

5 Statistics to Know About Online Video Marketing - Infographic

#1. Over 85% of the country’s Internet users viewed online video content in September 2012 alone.

#2. About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.

#3. Video is now the sixth most popular content marketing tactic, as 70% of B2B…

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Added by Joe Schwartz on December 10, 2012 at 1:00pm — 4 Comments


Influencer
Don’t Miss Your Defining Moment

How’s your automotive sales career going? Making the money you want? 

 

I know of only one consistent way for auto sales associates to start earning real money. This way is available to any…

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Added by Patrick Kelly on December 10, 2012 at 10:30am — 10 Comments

How Online Customer Reviews Are Making Or Breaking You

What matters most to your car shoppers? Is it price? Depth of inventory? Maybe – but the Internet has nearly commoditized the auto business. Savvy customers will be able to find the car they want at the lowest price within a few seconds of searching. So where is the competitive edge that draws a…

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Added by Stephen Jackson on December 10, 2012 at 9:00am — 30 Comments


Influencer
Pinterest and Fakes

Pinterest is doing a lot right. They know they aren’t the first social network on the block and they aren’t trying to pretend they are. Instead, they’re deliberately studying Facebook and Twitter and implementing similar successful policies. This is great news for Pinterest users, and if you can keep up, it will be great news for…

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Added by Timothy Martell on December 10, 2012 at 6:30am — No Comments


Influencer
Static Social Media Products and Services are Destined to Fail

Over the past couple of months, I've been working on a standard operating procedure for a comprehensive social media marketing service. It has been a while since I had to develop an overarching strategy rather than one that was individualized for a…

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Added by J.D. Rucker on December 9, 2012 at 8:30pm — 6 Comments

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