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All ADM Member Blog Posts (11,485)

From the Trenches – When to Break the 3-Minute Rule with Videos


I’ve been using videos for our dealership since 2009 when I…


Added by Tom Gorham on August 24, 2012 at 11:00am — 14 Comments

4 Facebook Marketing Tools Essential for Your Automotive Social Media

Since social media marketing is heavily concentrated in the automotive industry, dealerships especially should give due attention to their Facebook presence. …


Added by Kathleen Perley on August 24, 2012 at 10:30am — No Comments

Warm Bodies Are Not Enough

Part of our marketing is to monitor help wanted ads for sales people.  I've seen some that should be very effective, but far too many are less than acceptable.  The only way to describe them is pure laziness.  The only other possibility is that the dealer is still running the sales department on "The Warm Body Theory."  That's where dealers who are stuck in the 1980's still believe that if they keep hiring warm bodies, eventually they'll end up with some "natural" sales talent.…


Added by John Fuhrman on August 24, 2012 at 7:33am — 1 Comment

Top Ten Blogs for 8/20-8/24

 ActivEngage, the most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – portraits made out of beef jerky, alternate…


Added by Ketty Colom on August 24, 2012 at 7:07am — No Comments

Pay-Per-Click Search Results Advertising Now On Facebook!

Facebook is undeniably one of the most influential companies on the internet; they dominate the social media landscape and cause web-wide rage with even the most minor of updates. Could they do more,…


Added by Timothy Martell on August 24, 2012 at 6:04am — No Comments

How Do You Measure Internet Lead ROI?

AutoUSA recently conducted a survey in which we asked Internet department personnel to share some key metrics.


In one question, we asked:

How much…


Added by Josh Vajda on August 23, 2012 at 3:00pm — 11 Comments

Info for Car Dealers on Penguin Updates Straight From Google’s Matt Cutts

It seems as though Google continues to be more transparent than in the past, which is great for webmasters. At the Search Engine Strategies conference in San Francisco last week, I had the chance to take part in a Q&A with the famous Matt Cutts, head of Google’s webspam team.  One of the attendees asked Matt about the Penguin update and what it meant going forward.  I’m paraphrasing Matt here, but he said that webmasters should expect Penguin updates to continue and to be "jarring" for a…


Added by Ali Amirrezvani on August 23, 2012 at 7:24am — No Comments

The Business of Fake Followers

After reading many blogs about the topic of fake followers, I decided to do some investigating on the topic for myself. I found that the business of buying and selling fake Twitter followers is booming, according to a study by…


Added by Ketty Colom on August 23, 2012 at 7:12am — 76 Comments

Google To Tweak Panda and Penguin, Greater Focus On Quality Content

Google announced this week that they would be making further adjustments to their algorithms, specifically with the Penguin and Panda parts of it. If you’ve been reading our blog and following our advice you should have nothing to worry about because you will already be creating good content. If not you might…


Added by Timothy Martell on August 23, 2012 at 7:02am — No Comments

Convert Service to Sales: Now!

RedBumper is quickly becoming the tool of choice!


By: Hillis Emanuelson


What astounds me is that many dealerships fail to recognize all of the sales opportunities that are literally running right through their service bay doors, each and every day.

Some say pushing to sell another car to a consumer in the service drive could be considered annoying. That could not be further from the truth. Especially if the tools being used allow the user to…


Added by Hillis Emanuelson on August 23, 2012 at 6:30am — No Comments

Final Categories Announced For 2012 Automotive Website Awards

The fifth annual Automotive Website Awards, presented by PCG Consulting, will be presented September 5, 2012 after the opening ceremony for the AutoConnections Conference & Exposition (…


Added by Brian Pasch on August 23, 2012 at 4:00am — No Comments

VinSolutions Ranked on the Inc. Magazine 500|5000 List for Third Consecutive Year

VinSolutions has been named the 51stth fastest growing software company and is ranked the 616th fastest growing company in America overall for 2012. 



VinSolutions, an industry-leading provider of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, announced today that…


Added by Joey Little on August 22, 2012 at 12:03pm — No Comments

Do Pop-up Ads Really Work?

Pop-up advertising has gotten a pretty negative rap over the years. Maybe that’s due in part to the 90s, when pop-ups would frequently flood your browser window, unfettered by blockers or anti-virus software. Perhaps pop-up ads deserve their negative connotation; they’re intrusive, gaudy, and difficult to escape from. But…


Added by Stephen Jackson on August 22, 2012 at 10:49am — No Comments

Lease Mileage Checker – Always know where you’re at!

Your customers have leased vehicles and they’re not sure how far they can drive before they start to incur those ridiculous charges. They’ve heard the horror stories about what can happen when people exceed the allowable mileage and they definitely do not want to be a victim of this. What can they do? How can they track it? Well, there’s an easy way to do it: our Lease Mileage Checker.

Lease Mileage Checker can help your customers figure out if they have gone over the miles that…


Added by Dmitriy Goroshin on August 22, 2012 at 9:02am — No Comments

The Winning Dimension

Every successful business wins because it has at least these dimensions:  The Paper, The Plan—and The People.


The People.  The third dimension.  The Winning Dimension.


The three dimensions of every object are length, width, and height.  And any plan…

Added by Keith Shetterly on August 22, 2012 at 8:30am — 2 Comments

HookLogic Integrates with Authntk to Combine the Power of Video with Targeted Incentives

Fusion of Best-in-Class Video and Lead to Show Incentive Solutions to Drive More Showroom Visits and Conversions

New York, NY – August 21, 2012 – HookLogic, the leading provider of ecommerce media solutions and services, today announced a strategic integration with Authntk, a video marketing platform enabling auto dealers to use mobile devices to quickly and easily create an engaging, personalized video email for each lead. As a result of this powerful new…


Added by Len Ostroff on August 22, 2012 at 6:58am — No Comments

CRM Manipulation: Get the Most Out of Your CRM

As I travel and work with dealerships all over the country I am constantly amazed…


Added by Stan Sher on August 22, 2012 at 5:30am — No Comments

Wikimotive's New eBook: Internal Linking

If you’re involved with the marketing aspect of your web presence, then you’ve probably heard of internal links. Simply put, they’re links on a website that lead to other pages on that same website (hence ‘internal’). Does your business utilize them? It not, you’re missing out on one of the most powerful…


Added by Timothy Martell on August 22, 2012 at 5:15am — 9 Comments

INC. Names Contact At Once! Among Fastest-Growing Companies Two Years In A Row

Inc. Magazine Ranks Company for Second Straight Year

ATLANTA, GA. August 22, 2012 – Contact At Once!, the software company that pioneered live chat in online advertising, today announced that it has again been named to Inc. Magazine’s Annual List of America’s Fastest-Growing Private Companies. It is the second year in a row the company has been ranked in the Inc. 500|5000, marking 3-year growth rates of 693% and 416%, respectively. Contact At Once! ranked in…


Added by Aaron Hassen on August 22, 2012 at 4:30am — No Comments

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