Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Member Blog Posts (10,235)

Maximizing PPM Return

When a dealership offers a prepaid maintenance program (PPM) to its customers, what does the store hope to get in return? Customer affinity is one thing, but there are other benefits to this bottom line-driving F&I product.

Not only does a PPM plan deliver affinity, it provides dealers with…


Added by Mike Gorun on December 6, 2011 at 12:14pm — No Comments

Automakers Find Every December One to Remember

Automakers Find Every December One to Remember

Holidays Are One of the Industry's Biggest Sales Periods of the Year…


Added by Ralph Paglia on December 6, 2011 at 8:57am — No Comments

From the Trenches - Having a "Happy Delimma" with Reputation Marketing


I’ve heard it said, “A good reputation is more valuable than money.”  That’s not always easy to follow when you’re in need of a few bucks and you’re working a deal, but I think most people agree with it in principle.

Here’s an even better one.  “A good reputation can earn you money.”  Yes!…


Added by Tom Gorham on December 5, 2011 at 9:00pm — No Comments

Creating Word-Of-Mouth Through The Creation Of Community

Creating, working with and the continued growth of smaller individual communities within the larger brand community is the best way to create word-of-mouth, both online and off. The traditional definition of community was defined as a group of interacting people living in a common location. With the onset of the internet and web 2.0 in…


Added by David Johnson on December 5, 2011 at 2:05pm — 12 Comments

Has Siri Changed Your Online Review Process?

I've had a lot of dealers ask me about Siri, especially how it is connected to Yelp and Google. As I've fielded a lot of these questions I've become so immersed into the BUSINESS side of Siri, that I didn't test it out myself as the CONSUMER.

So I did some tests.

First, I tried looking for a Toyota dealership nearby. Siri led me to Monmouth Toyota.…


Added by Christine Rochelle on December 5, 2011 at 9:36am — 7 Comments

Dealers: Your mobile app can do more than just tell people that you exist

You have decided to create a mobile application for your dealership and this was a great idea! Excitement has filled the dealership and the staff is ready to tell the customers and even their families about the arrival of a mobile app that users can now run on their iPhone, iPad, or Android devices.…


Added by Dmitriy Goroshin on December 5, 2011 at 9:12am — No Comments

AutoDealer Marketing Solutions

AutoDealer Marketing Solutions…

Added by Ashley AutoDealer Marketing on December 5, 2011 at 9:12am — No Comments

What Invalidates an Online Review?

It’s not what invalidates an online review, it’s who:  The Internet Shopper.  It won’t matter if all your reviews are 5-star and earned, and/or if all your reviews also have great grammar and spelling, and they all come 100% from real customers.  Even if that is the 100% truth for your dealership, you…


Added by Keith Shetterly on December 5, 2011 at 9:00am — 39 Comments

TrueCar Seeks to Add More Car Dealers

TrueCar seeks to add dealers

Yahoo tie-up expected to yield more sales leads

Follow David on…

Added by Ralph Paglia on December 5, 2011 at 9:00am — 2 Comments

Customers really don't become customers until they buy from you at least twice

Good morning,


I have another article I wanted to share today. It’s all about making sure your customers are coming back to your dealership after the initial sale. Oftentimes, customers will make a purchase, and you won’t see them again for a while, if not ever again.


Have a look at the article Paul Long wrote, and see how your sales could increase just by rewarding your paying customers, and giving them great reasons to stop back in to your…


Added by Will Michaelson on December 5, 2011 at 7:38am — No Comments

I need Help


I have a friend that became to GM of Walsh Nissan in Macon GA. He is having problems getting his BDC department running. I have been a manager of a BDC department in the past but have been out of it for a year. I was wondering if someone could look at his web-site and tell me what they think. He is getting 190 leads per month. From lead providers and his web-site. His site last month only received 34 leads. The site is…


Added by Carl Hall on December 5, 2011 at 6:51am — No Comments

While the majority of my time is now spent trianing new salespeople, I still get to work with experienced teams on occassion.  I enjoy this break, especially during this time of year.  It's always ea…

While the majority of my time is now spent trianing new salespeople, I still get to work with experienced teams on occassion.  I enjoy this break, especially during this time of year.  It's always easy to get new people to set high goals becasue they're still excited about their new career and want to make a great impression.  Getting veterans to set goals is more like trying to get a college student to be done with a major paper BEFORE the night before!

As an expert in human personal…


Added by John Fuhrman on December 5, 2011 at 5:20am — No Comments

The Probability of Accountability

I arrived roughly 10 minutes early to train a new dealer client last week.  I meandered around the showroom trying to get a feel for who they were as a store and how they presented their dealership brand.  That’s when I came across a salesperson sitting at his desk with a very familiar CRM…


Added by Joe Webb on December 5, 2011 at 4:30am — 11 Comments

An Email From a Random 17 Year Old Girl Who Saw One of My Videos on YouTube and My Response To Her... 

An Email From a Random 17 Year Old Girl Who Saw One of My Videos on YouTube and My Response To Her... 

This is a REAL Email from Megan and it just blows me away that there are kids like this girl out there just wishing she had a direction and an opportunity... Yet there are Hundreds of Thousands of Sales People, Automotive Sales people that accept mediocrity, some…


Added by Sean V. Bradley on December 4, 2011 at 8:37pm — No Comments

Google Plus is Used by Middle Class Male Americans Who Usually Abandon the Site Quickly

Google Plus Use

The title pretty much sums it up. This recent study by Flowtown reveals some telling statistics in the early days of Google Plus...

  • Only 17% of the 40+ million users are "active and engaged" with the site.
  • 63% are male
  • 54.6% make $30k-$99k
  • 61% of Top 100 Brands have Google+…

Added by J.D. Rucker on December 4, 2011 at 7:30pm — 1 Comment

Are You Interested In Testing Google Offers For Your Dealership?

Google Offers is now in Beta testing, have you taken a look at this new advertising platform?  

Will you be considering Google Offers in your 2012…


Added by Brian Pasch on December 4, 2011 at 7:00pm — No Comments

10 Significant Things in the History of Peace and Prosperity and why 2012 will be AMAZING!

A recent event has occurred that some may have missed but I, being an astute student and teacher of trends, signs, conditions, Ouija, SEO and total guesswork, have noticed. A rare occurrence in both space and time that will rank at the top of important events in automotive history, ahead of Henry Ford's assembly line, in front of front wheel drive, even more important than JD Powers inventing the words "customer service" and convincing the…


Added by Scott Falcone on December 4, 2011 at 6:19pm — 12 Comments

The 6th Star in Google Places is The Best Ever Rating

With all the discussion about Google Places lately it is clear that it is an important source for connecting with consumers in the Zero Moment of Truth.  

I got a call yesterday from Joe Webb asking about a review feature in…


Added by Brian Pasch on December 4, 2011 at 6:02pm — 3 Comments

Dealers Drive Customer Engagement Using Content Categories

Content May Be King - But Which Types Deliver Results, and where should that content be published... as Measured by Engagement Ratios?



Added by Ralph Paglia on December 4, 2011 at 1:00pm — 1 Comment

ADM Blog Topics by Tags

Monthly Archives











ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top 5 Automotive Marketing Forum Discussions - 30 Days

1. PureCars Acquired by Raycom Media

Posted by Katie Barth on October 29, 2015

3. Considering a new opportunity?

Posted by Tim Jennings on November 17, 2015

4. Presentation File Exchange

Posted by Ralph Paglia on February 9, 2008

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2015   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service