Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In my recent post entitled "Fall Conferences Reflect Choices in Automotive Education", a comment by my friend Phil Zellinger was shared which deserves further commentary. Here is what Phil said.
Added by Ralph Paglia on September 3, 2011 at 2:00am — No Comments
Added by Ralph Paglia on September 2, 2011 at 8:00pm — No Comments
Added by Ralph Paglia on September 2, 2011 at 5:03pm — No Comments
2009 Volkswagen Beetle
Added by Ken Beam on September 2, 2011 at 2:37pm — No Comments
In 1982 I had the biggest blessing ever in the car business. "Bruce" hired me as a sales person. Bruce was the GM of a small Ford store in NJ and I was still finding my way around the business. All I knew for sure was that I wanted to be a sales manager. At that time, I couldn't tell a good one from a bad one but I still wanted to be one. …Continue
Added by John Fuhrman on September 2, 2011 at 12:42pm — No Comments
Isn't life funny? Things happen all around us. Sometimes you pay attention and somethings should be ignored. But, as the old saying goes, life isn't about what happens to us, it's about what we do when something happens. As a member of this planet for over 55 years, I've come to the conclusion that there are just 3 choices to everything in life. While some of you may think I'm over simplifying, take a few minutes to finish this article and see what I mean.
To keep things…Continue
Added by John Fuhrman on September 2, 2011 at 12:37pm — No Comments
Let's be honest, placing ads for hiring sales people is the least fun thing to do in the business. You have to design it, place it and then wait. And, since your primary role is to sell, service, and deliver vehicles, your creativity just isn't into this. You never know when an interview will show…Continue
Added by John Fuhrman on September 2, 2011 at 12:29pm — No Comments
You may remember I wrote an article in February of this year, titled, "1 Reason NOT to attend Digital Dealer 10." The premise of which was based upon the ideals set forth in The 7 Habits of Highly Effective People in which I made the argument that those operating even at the highest levels of management were doing so with solely their best interest in mind…Continue
Mudd Advertising Launches Mudd TV Nationally September 8th
Cedar Falls, Iowa – September 2, 2011 – Due to the high market demand for speed, strategy and execution, Mudd Advertising is launching Mudd TV as an interactive tool to help auto dealers quickly get solutions today for their marketing efforts. This creative solution will premiere nationally “live” Thursday, September 8th at 10:30 a.m. CST on MuddTV.com. Viewers may interact with the live webcast via…Continue
Added by Heather Wirtz on September 2, 2011 at 10:54am — No Comments
A few suppositions…
Within the past year, Maryland has been hit by an earthquake and a hurricane (in the same week!), as well as a huge snowstorm, all fairly uncommon occurrences in our state. While DealerOn, both the office and our employees, were lucky enough to dodge any real damage, it definitely made us all think about how prepared we are for these kinds of emergencies.…Continue
Added by Ali Amirrezvani on September 1, 2011 at 12:34pm — No Comments
So, today one of my sales reps had his day ruined with this email:
Good morning, Ted,
So glad you are back on the grid.
I have a concern and that is that when I spoke with USAA, they told me about a service they offer which is to look for the best price for a car. I used it and was given a price of $27,025 for the car we are purchasing, although without the leather seats. We are blaming ourselves for not shopping around, but we are hopeful that you can give us some…
Added by Jennifer Greenberg on September 1, 2011 at 8:00am — No Comments
I've been seeing a lot of posts lately about upcoming fall conferences and events. These posts are typically not altruistic. They're written by people with vested interests in specific events, whether that's because they're a speaker or they're the host. Now it's our turn.
For people interested in learning and are considering attending one of these events and aren't sure which to attend, I've created a graphic comparison of the three events specifically being held in October 2011 that…Continue
Social media is a way to connect with and develop a community around both the brand of the dealership, and the personal brand of the people that make up the dealership. It's important to note that the biggest difference between traditional marketing and social marketing is that traditional marketing is all about marketing of the business, but…Continue
By Todd Vowell, CEO, Buy Mail Direct Inc.
Every now and then, you have one of those conversations that just "effects" you in ways you can't explain. In the past 30 years, I have talked with at least 10,000 Car Dealers, GM's, and GSM's. But for…Continue
I am a vertically enhanced female which I normally see as a benefit, except when I am trying to buy clothing. Most of the clothing options for women do not come with a choice for inseam or length. This often leaves me in the dressing room wondering if I can pull of this dress being too short or do these jeans look like capris or a fashion faux pas. I am…
Please call Dan…
Added by Ken Beam on August 30, 2011 at 5:19pm — No Comments