Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Glynn Rodean on August 23, 2011 at 7:04am — No Comments
Following in the footsteps of three generations of outstanding educators, I took on the career of a high school teacher in my early twenties. Being the new kid on the block, I was given two classes out of five that were "at risk" students. High school students don't usually relish in the idea of math class and most "at risk" kids seem to see math as a total…Continue
Added by Stephanie Young on August 23, 2011 at 5:30am — No Comments
Added by Ralph Paglia on August 22, 2011 at 9:00pm — No Comments
Interview conducted by and article written by Donna Harris at email@example.com.…Continue
I think on a personal level we all know we use Facebook less and less over time and are generally bored with the experience. According to NielsenWire the average amount of time spent on Facebook per user has gone down every month this year - dropping from 7 hours 25 minutes in January to 6 hours 20 minutes per month until they abruptly stopped making that data available.
Feb. 11: -10.8%
Mar. 11: -0.1%
Apr. 11: -3.0%
May 11: -0.8%
The Official Be One with Vin Giveaway!
5 Easy ways to enter, 5 easy ways to win.
Post "Be One with Vin at DD11" on the VinSolutions' Facebook Fan Page |…Continue
Added by Joseph Little on August 22, 2011 at 8:42am — No Comments
Vendors: Don't bother a dealer for sales, "touching base", or periodic updates during the days noted below. Contact for anything previously agreed upon OR for anything critical to sales is always an exception.
Days to avoid are Friday, Saturday, and Monday; addtionally, avoid the three selling days before the month's end and the first two selling days into the new month.
This blog is short and sweet. If you bother me or my dealer on these days, our reply…Continue
I am writing this post to announce that IntellaCar has completed a successful Pilot program. Sales consultants using IntellaCar at several leading Toyota Dealers over a four month period experienced the following successes:
Added by Philip Zelinger on August 21, 2011 at 2:30pm — No Comments
Here's an interesting article on a possible shift in how Google displays results. This move would be similar to what they already do in image search and it would more than likely improve the user experience, which Google has been focusing on heavily as of late.
I would think that while a lot of people don't click through to page two, it is very possible that they would scroll to view 15-20+ results…Continue
Yesterday's NYT has an article about the state of online reviews that is particularly topical for our industry.
It's been about a month since Google placed new emphasis on their own members' reviews in search engine results and relegated the…Continue
Added by Joshua Michael Friedman on August 21, 2011 at 5:30am — No Comments
Added by Ken Beam on August 20, 2011 at 8:39pm — No Comments
Michael Tyman of Professional Success, Inc. is a leading consultant who works directly with car dealers to help improve their sales and marketing processes. He views Facebook as a huge marketing sphere for engaging people and building a loyal fan…Continue
Until now, Facebook has allowed advertisers on their platform to target users based on age, sex, interests and location (country, state, and city). In order to drill down even further, Facebook now allows users to target their ads by zip code as well.
When creating your Facebook ad, just add the zip codes that you would like to target. Unlike Google AdWords, you can't use a radius to target further, so make sure that you are including any zip codes from which your…Continue
Added by Ali Amirrezvani on August 19, 2011 at 1:22pm — No Comments
Added by Ralph Paglia on August 19, 2011 at 6:30am — No Comments
I have to preface this by letting you know that it is illegal in Illinois (my State) to use coupons in automotive sales. But then again, coupons are available for Service and Parts. So why would I not like Groupon for Service and Parts, and I suppose for Sales in States that allow it?
First, I see you deeply discounting something and then paying part of the leftovers to Groupon in order to bring in new customers, hoping to either upsell them or make them future customers. Here's…Continue
Added by Tom Gorham on August 18, 2011 at 6:17pm — No Comments
Let’s explore a simple 3-step approach that will help improve any dealership department.
1. What am I doing now?
Do you clearly understand the road to revenue or process flow from origination to transacting business?
For example, are customers handled the same way every time by every salesperson? How detailed is that instruction? Is every phone call answered the same way? Are the sales techniques the same for everyone interacting with customers? (Note, I’m not…Continue
Added by Cory Mosley on August 18, 2011 at 2:06pm — No Comments
I am finding that this industry, probably like most, is very fickle.
When I first started I had a lot to overcome being a woman in a male dominated industry. I'd show up to a store work on a computer and be asked where's the tech, only to be met with a look of disapproval when I let them know I was there to fix their Rey Rey issue. Have been in a Dealer Principal's on a sales call to be looked over and asked contract questions to the field tech I had with me. I had to learn…Continue
Yesterday, our very own Amir Rezvani, VP of Performance at DealerOn, had the opportunity to lead a webinar with ResponseLogix. For those that couldn't make the webinar, I wanted to share some of the highlights from his presentation and provide a link to the slides and audio as well.…Continue
Added by Ali Amirrezvani on August 18, 2011 at 8:26am — No Comments