Professional Community for Car Dealers, Automotive Marketers and Sales Managers
When a dealership offers a prepaid maintenance program (PPM) to its customers, what does the store hope to get in return? Customer affinity is one thing, but there are other benefits to this bottom line-driving F&I product.
Not only does a PPM plan deliver affinity, it provides dealers with…Continue
Added by Mike Gorun on December 6, 2011 at 12:14pm — No Comments
Added by Ralph Paglia on December 6, 2011 at 8:57am — No Comments
I’ve heard it said, “A good reputation is more valuable than money.” That’s not always easy to follow when you’re in need of a few bucks and you’re working a deal, but I think most people agree with it in principle.
Here’s an even better one. “A good reputation can earn you money.” Yes!…Continue
Added by Tom Gorham on December 5, 2011 at 9:00pm — No Comments
Creating, working with and the continued growth of smaller individual communities within the larger brand community is the best way to create word-of-mouth, both online and off. The traditional definition of community was defined as a group of interacting people living in a common location. With the onset of the internet and web 2.0 in…Continue
I've had a lot of dealers ask me about Siri, especially how it is connected to Yelp and Google. As I've fielded a lot of these questions I've become so immersed into the BUSINESS side of Siri, that I didn't test it out myself as the CONSUMER.
So I did some tests.
First, I tried looking for a Toyota dealership nearby. Siri led me to Monmouth Toyota.…Continue
You have decided to create a mobile application for your dealership and this was a great idea! Excitement has filled the dealership and the staff is ready to tell the customers and even their families about the arrival of a mobile app that users can now run on their iPhone, iPad, or Android devices.…Continue
Added by Dmitriy Goroshin on December 5, 2011 at 9:12am — No Comments
Added by Ashley AutoDealer Marketing on December 5, 2011 at 9:12am — No Comments
It’s not what invalidates an online review, it’s who: The Internet Shopper. It won’t matter if all your reviews are 5-star and earned, and/or if all your reviews also have great grammar and spelling, and they all come 100% from real customers. Even if that is the 100% truth for your dealership, you…Continue
I have another article I wanted to share today. It’s all about making sure your customers are coming back to your dealership after the initial sale. Oftentimes, customers will make a purchase, and you won’t see them again for a while, if not ever again.
Have a look at the article Paul Long wrote, and see how your sales could increase just by rewarding your paying customers, and giving them great reasons to stop back in to your…
Added by Will Michaelson on December 5, 2011 at 7:38am — No Comments
I have a friend that became to GM of Walsh Nissan in Macon GA. He is having problems getting his BDC department running. I have been a manager of a BDC department in the past but have been out of it for a year. I was wondering if someone could look at his web-site and tell me what they think. He is getting 190 leads per month. From lead providers and his web-site. His site last month only received 34 leads. The site is…Continue
Added by Carl Hall on December 5, 2011 at 6:51am — No Comments
While the majority of my time is now spent trianing new salespeople, I still get to work with experienced teams on occassion. I enjoy this break, especially during this time of year. It's always easy to get new people to set high goals becasue they're still excited about their new career and want to make a great impression. Getting veterans to set goals is more like trying to get a college student to be done with a major paper BEFORE the night before!
As an expert in human personal…Continue
Added by John Fuhrman on December 5, 2011 at 5:20am — No Comments
I arrived roughly 10 minutes early to train a new dealer client last week. I meandered around the showroom trying to get a feel for who they were as a store and how they presented their dealership brand. That’s when I came across a salesperson sitting at his desk with a very familiar CRM…Continue
Added by Sean V. Bradley on December 4, 2011 at 9:29pm — No Comments
An Email From a Random 17 Year Old Girl Who Saw One of My Videos on YouTube and My Response To Her...
This is a REAL Email from Megan and it just blows me away that there are kids like this girl out there just wishing she had a direction and an opportunity... Yet there are Hundreds of Thousands of Sales People, Automotive Sales people that accept mediocrity, some…Continue
Added by Sean V. Bradley on December 4, 2011 at 8:37pm — No Comments
The title pretty much sums it up. This recent study by Flowtown reveals some telling statistics in the early days of Google Plus...
Google Offers is now in Beta testing, have you taken a look at this new advertising platform?
Will you be considering Google Offers in your 2012…Continue
Added by Brian Pasch on December 4, 2011 at 7:00pm — No Comments
A recent event has occurred that some may have missed but I, being an astute student and teacher of trends, signs, conditions, Ouija, SEO and total guesswork, have noticed. A rare occurrence in both space and time that will rank at the top of important events in automotive history, ahead of Henry Ford's assembly line, in front of front wheel drive, even more important than JD Powers inventing the words "customer service" and convincing the…Continue
I got a call yesterday from Joe Webb asking about a review feature in…Continue