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All ADM Member Blog Posts (11,862)


Influencer
How To Sell Less

Unless you're some sort of crazy selling machine, keep reading!

Contrary to what the title of this article suggests, I am not going to write about how to sell less. Rather, I will focus on some of the simple steps to the sale that often go overlooked that prevent more deals from being closed. In vehicle sales, the amount of units you push directly affects the amount of money you collect so it’s crucial to keep yourself in check so that you can constantly strive to kick your sales up a…

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Added by Michael Cirillo on October 29, 2012 at 4:00pm — No Comments


Influencer
Where's The Beef

A couple of hours ago, I made note of a photo that Brian Pasch posted of empty shelves at his local grocery store.  That photo reminded me that I’d meant to cover a back-to- the-basics concept that I struggled with while doing some research last week.

First off, let me tell you that I LOVE CARS.  I have loved cars since I was able to grasp the concept of motoring.  I love how cars feel when you run your hand over their cool painted metal, I love how expensive leather interior feels –…

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Added by Shannon Page on October 29, 2012 at 3:40pm — No Comments


Vendor
State by State: Are Employers Required to Give Time Off to Vote?

There are 13,000 different voter districts in the United States and each one has its own rules and regulations. As HR administrators and employers, the important thing to know is whether or not your state requires employers give their employees time off for voting. Most do, and even some with pay.

Here’s the state-by-state list of employers who are mandated to give their employees time off to vote, re-posted as it appears on the …

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Added by Patric Timmermans on October 29, 2012 at 3:18pm — No Comments


Influencer
Jim Ziegler asks: Is It Time For the Retail Automotive Community to Rise Up and Get Rid of CarFax?

Enough is Enough!

Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at…

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Added by James A. Ziegler on October 29, 2012 at 2:30pm — 218 Comments


Influencer
Pricing Pre-Paid Maintenance Plans is Critical to Their Success

Many dealerships price prepaid maintenance programs (PMPs) high enough to shatter success from the start. Thinking that the real benefit comes from profit built into the plan along with forfeiture, they create a price point that’s prohibitive. While some new buyers will take the bait, the typical consumer, when asked to pay $895 for three years of scheduled maintenance, simply adds up the cost of nine or ten oil changes and a half dozen tire rotations and says, “Thanks, but no…

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Added by Mike Gorun on October 29, 2012 at 11:34am — 1 Comment


Influencer
Good Profit vs. Bad Profit and Why Dealers Should Stay Away From the Latter

Most dealers I speak with typically think that ALL profit is good profit. How can any profit be bad? But I believe there is such a thing as bad profit, and if a company continues to focus on growing its business generated on bad profit, ultimately it will hurt that company more than help.

So what is good profit? Any profit generated from selling a product or service, with a reasonable profit margin built into the pricing. Good profits do not cause distrust on the part of the…

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Added by Mike Esposito on October 29, 2012 at 11:12am — No Comments


Influencer
The Consumer Experience

 

The Internet is practically a limitless form of Media. This interconnected Web has brought together people across the world in ways that no one could have ever imagined some

twenty years ago. Let’s face it, the Internet is here to stay and your dealership’s website is becoming the go-to for interested car buyers. Don't make your customers wonder whether they've visited the wrong side of the…

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Added by Ketty Colom on October 29, 2012 at 10:57am — No Comments

The Importance of Positive Online Reviews To Car Dealers

by Adam Ross, Managing Director, Infinite Prospects, Inc.

How many positive reviews from customers does your dealership have on Google Plus Local,…

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Added by Adam Ross on October 29, 2012 at 9:30am — No Comments


Influencer
To My Sales Brothers and Sisters, and their Families and Friends, on the East Coast . . .

Here in Houston on the Gulf Coast, we get hurricanes every season except the last few.  We helped with the New Orleans aftermath of Katrina in 2005, assisting the survivors and absorbing here tens of thousands of citizens who were displaced from there--and then just three weeks later, we performed the largest (3million +) evacuation in US history ahead of Hurricane Rita, which actually fizzled and turned north with little damage.  The evacuation was poor, actually, and led to not only…

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Added by Keith Shetterly on October 29, 2012 at 7:30am — No Comments


Influencer
A Look At Subreddits

You’ve probably heard of Reddit.com. It’s a social news website where users can submit links. These links are voted on, either up or down, so that quality posts move towards the first page and other posts fade into obscurity. Usually, Reddit is talked about as a great place to find interesting content, but the…

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Added by Timothy Martell on October 29, 2012 at 6:30am — No Comments

Pay plans need to change - the customers certainly have

Remember that old adage about the definition of insanity?  Well, if we expect to have different results in our dealerships, we must look at many things differently.…

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Added by Tony Navarra on October 28, 2012 at 5:13pm — No Comments


Influencer
Using Your Website As Your Content Hub

There has been a continued push for corporate and even local business blogging since marketers started discovering the potential benefits several years ago. We're often told that a blog is where you put your content that doesn't necessarily sell your product, and that an offsite-blog is the way to go. In today's content marketing world, both ideas are wrong.


Content

The one constant in internet marketing (and everything else…

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Added by J.D. Rucker on October 28, 2012 at 3:00pm — 7 Comments

QR codes – Revolutionize your marketing!

C oping and capturing the latest trends is vital if you need to sell in a competitive world. Trends like use of QR codes has proved to be a milestone in achieving desired results. Making a code is not tough; all you need is a code maker and the exact idea of what you are looking for…

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Added by Tony White on October 27, 2012 at 3:00pm — 2 Comments


Influencer
5 Facebook Customer Photo Types That Aren't Totally Boring

Most dealers know what to do. Get testimonials. Get pictures of happy customers. These can be turned into Facebook gold.

The problem is that the pictures of happy customers are often about as boring as a picture can be. There's a customer standing in front of their new car. Sure, they look happy, but is it…

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Added by J.D. Rucker on October 27, 2012 at 2:31pm — No Comments

More Companies Agree on Big Data’s Benefits Than Its Definition

More Companies Agree on Big Data’s Benefits Than Its Definition

Almost two-thirds of…

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Added by Ralph Paglia on October 27, 2012 at 12:36pm — No Comments

Top Ten Blogs And News For Auto Dealers: October 22-26

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – Einstein belongs to the world, Google visits the Grand Canyon, and the…

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Added by Stephen Jackson on October 26, 2012 at 8:56am — No Comments


Influencer
Drive More Leads

Do you know the one thing you can do on your dealership's website to increase leads? In this week’s Think Tank Tuesday, I’m going to show you the importance of strong web panels and how they increases customer conversions on your website.

The questions “How do I drive more leads to my website?" and "How do I increase conversions?” are always asked. We’ve done the research so you can implement the strategy in your dealership. You can do it completely free and in house; create custom…

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Added by Paul Potratz on October 26, 2012 at 8:13am — No Comments


Vendor
NLRB Upholds Car Salesman?s Firing over Facebook Posts

The NLRB is moving closer to defining a final position on when an employee?s social media postings qualify as protected activity. It has recently published a helpful report detailing the outcome of 14 social-media cases, including its first ?Facebook firing? decision.



In this case, the National Labor Relations Board (NLRB) upheld an earlier decision that a luxury car dealership lawfully fired a sales person over a Facebook post. The employee had violated the company?s social media… Continue

Added by Patric Timmermans on October 26, 2012 at 7:54am — No Comments


Influencer
The Vacation of Thomas Cook

Social media marketing presents us with opportunities every day, we just need to be cognizant of them. Something simple can become a major boon, and sometimes it pays to go over the top a little bit, because…

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Added by Timothy Martell on October 26, 2012 at 7:00am — No Comments

Digital Strategy: The Most Cliché Elephant Ever to Stand in Your Conference Room

You’ve heard the word, and no doubt providers-a-plenty have stopped by promising they can give it to you.  You may have just thought “I just sell _____, I don’t have time to strategize.”  There’s no shame at all in discovering that you may be a part of the vast majority who have been misled altogether about business’s biggest buzzword, “strategy.”
 …
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Added by Camille Forte on October 26, 2012 at 6:00am — No Comments

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