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All ADM Member Blog Posts (12,104)

How to Use Videos to Boost Sales, Relationships, and Your Reputation

Videos can be used in a lot of ways.

They can serve as sales presentations.

Videos can also simply be informative and help you build online popularity. There are many ways to use videos to your advantage. Ideas include:

  • New model demonstration videos
  • New employee introductions
  • Instructional  / how-to videos
  • Showroom tours, intros to your sales /…
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Added by Joe Schwartz on December 15, 2012 at 10:00am — No Comments


Influencer
Killing Birds: How to Get SEO Value from Engaging Content

There is a very distinguishable difference between SEO content and content that brings SEO value.

The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and…

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Added by J.D. Rucker on December 15, 2012 at 12:30am — 1 Comment

Service To Sales, The Untapped Cash Cow

What if I told you that you should be selling 3-5% of the service customers that are coming through your service drive each day?

Would you think I’m crazy? Well, I am not, but I can show you…

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Added by Bill Hamlin on December 14, 2012 at 10:30am — No Comments


Influencer
Google Review Policy Clarified and Documented

Google published an update on their review policy, here is a summary of the update's content...

 

Policy criteria for removing reviews

We want people to get ratings, reviews, and recommendations that are…

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Added by Brian Pasch on December 14, 2012 at 8:30am — 13 Comments


Influencer
From the NCM Institute Blog: It's Time to Raise the Bar for Automotive Internet Closing Ratios

In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). As of last week, AIM has conducted four “Bridging the Internet Sales Gap” training workshops under NCMi sponsorship. After personally auditing two of these sessions and receiving client-dealer feedback from all of the…

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Added by Garry House on December 14, 2012 at 8:00am — 2 Comments


Influencer
Top Ten Blogs and News for the Week 12/10-12/14/12

The most trusted name in live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring…

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Added by Ketty Colom on December 14, 2012 at 7:30am — No Comments


Influencer
3 Tips For Social Newbs

There’s a problem I have been seeing a lot lately among businesses who are late to adopting social media. They are excited, just raring to go (which is admirable) but they have no perspective on what they’re getting themselves into.

They look up every possible social network and just start…

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Added by Timothy Martell on December 14, 2012 at 6:30am — 9 Comments


Influencer
SoLoMo - Boom or Bust in 2013?

It was one of the most used made-up words of 2012 (and in many cases, one of the most annoying). Just about every marketer in and out of the automotive industry used some variation of "SoLoMo" (Social/Local/Mobile) in a blog post, video, presentation, or declaration of things to come. The underlying concept - that many people and the sites…

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Added by J.D. Rucker on December 14, 2012 at 4:00am — 2 Comments

The Evolution of Facebook in 2013

Shown below are a fascinating "Q & A" excerpts from a conversation between Laurie Halter, Charisma Communications owner, and Brent Albrecht, SOCIALDEALER Marketing Director. During their meeting, Laurie and Brent discuss the development and evolution of Facebook into…

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Added by Laurie Halter on December 13, 2012 at 12:00pm — 2 Comments


Influencer
Optimizing Your Dealership's FAQ

Take a look at your FAQ page. How does it look? Is it pretty bare? When was the last time you updated it?  Do you even have a FAQ page? The FAQ page is more important than you think. Since the dawn of the Internet, customers have been going to the FAQ page to see if their question has an answer.

A savvy …

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Added by Ketty Colom on December 13, 2012 at 8:44am — No Comments


Influencer
Entry Midsize Cars Showing Price Stability

Here is the latest used-car market report from Ricky Beggs, Managing Editor at Black Book. Over the last couple of years many of us in the industry have said we are not in a normal market. This has referenced supplies, value trends that have seen both up and down movements and some of those trends do not match the…

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Added by John Sternal on December 13, 2012 at 7:25am — No Comments


Influencer
How Are Those Big Red Bows Doing?

Tis the season for “December To Remember” and the Big Red Bow holiday advertising. However, based on recent December car-shopping patterns, should we be placing big, green eco-friendly bows on the top of those vehicles?



According to vehicle search patterns and lease transfer data from national car-leasing firm, Swapalease.com, the previous two Decembers have shown an uptick in eco-friendly vehicle…

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Added by John Sternal on December 13, 2012 at 7:04am — No Comments


Influencer
Getting Retweets (INFOGRAPHIC)

Tweeting is important for automotive marketing, but doing so in a way that gets you Retweeted is just as important. Retweeting boosts your original message, amplifying its reach by orders of magnitude, ensuring it’s seen by more people. Now, having good content will get your message out there, but good content alone can only take you so far. You need to be willing to sink yourself into the nitty gritty…

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Added by Timothy Martell on December 13, 2012 at 6:33am — No Comments

6 Video Marketing Metrics that Deliver the Highest Success

The latest projections show that by 2014, nearly three-quarters of all US internet users will watch video online at least once per month.  If you are like many dealers we have spoken with about their video marketing needs, you are probably asking this fundamental question:  how do I measure the success of my video marketing efforts?



Here is what one survey of advertisers and agencies in North America…

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Added by Joe Schwartz on December 13, 2012 at 5:56am — No Comments


Vendor
Tis the season for an HR reminder: company holiday parties

Now is the time of year when many employees are getting ready to party hard at the company holiday party. Yet, company polices do not end when the party begins. Therefore, employers should remind employees about guidelines for appropriate behavior, and how company polices are still applicable during a holiday party (even if it is scheduled off-site and during non-business hours).

Party with a Plan ?Employers should send an agenda ahead of time to all employees that describes when, where… Continue

Added by Patric Timmermans on December 13, 2012 at 5:03am — No Comments


Influencer
Five Tips to “Just Get ‘Em In"

One of the first leads we received when we first started the Internet Department was from 3 hours away on a new Pathfinder. After an initial back and forth via email and a productive phone call, the salesperson went to the manager for some availability and pricing information. “Just get them in,” was the answer.…

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Added by Josh Vajda on December 12, 2012 at 2:30pm — 1 Comment


Vendor
SureSale Makes it Easy to Get Into the Booming Certification Market

Get In Early and Now… the Market Won’t Wait for You!

 

November was the strongest November for CPO (Certified Pre-Owned) sales – ever! This continues a string of records in the CPO market, including the best October ever last month, according to Autodata.1 And what we are seeing at SureSale reflects this surge, with the new category of certified vehicles that SureSale covers (the millions of vehicles that fall outside the…

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Added by Jeffrey Schwartz on December 12, 2012 at 10:26am — No Comments


Influencer
ActivEngage is Recognized by Inc Magazine for Creating American Jobs

On Thursday, December 6th, ActivEngage received the first ever Inc. Magazine Hire Power Award. ActivEngage CEO, Todd Smith, was present in Washington D.C. to accept this award that recognizes private U.S. companies which are continuously creating jobs for Americans.

The title has published the country’s fastest…

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Added by Ketty Colom on December 12, 2012 at 9:34am — No Comments


Influencer
Wikimotive's New eBook: Optimizing for Conversion

Most businesses understand the benefits of search engine optimization, but they waste all that hard SEO work by not having decent landing pages. Getting clicked is only the first step,…

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Added by Timothy Martell on December 12, 2012 at 9:30am — 6 Comments


Influencer
Avoid the Bermuda Triangle of Automotive Sales & Marketing

Bermuda continues to be a wonderful destination to visit; however, the area is famous for the mysterious events that have taken place over the years.  Airplanes, ships and people have vanished without explanation.

Is your dealership in jeopardy of becoming part of the Automotive Bermuda Triangle?…

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Added by Jim Flint on December 12, 2012 at 7:30am — 1 Comment

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