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All ADM Member Blog Posts (10,956)

Remember When You Bought Your First Car?

My first car which I purchased was a 1977 White 4-Speed Toyota Corolla.  It wasn’t the nicest looking vehicle anyone has ever seen.  As a matter of fact, it was what people today would call a “hoopty” or “jalopy”.  As soon as I made the purchase, I headed over to AutoZone to cover the steering column, replace the side mirrors, buy seat covers, and styled it up with the double windshield blades.  My taste in style has since changed.  It was ugly to say the least, but it was mine!

The…

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Added by James Schaefer on May 25, 2012 at 4:00pm — No Comments

The spectacular marketing fail of JC Penney

 

  • The spectacular marketing fail of JC Penney

May 24, 2012

While you may have read "7 Reasons Coupons Don't Work For Marketing," you might have thought, "Yeah well, since coupons bring customers come in, I'll keep using them to market my retail shop."

That's what the management team of JC Penney must've thought for…

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Added by Michael Jessick on May 25, 2012 at 1:18pm — No Comments

Top Blogs and News for Auto Dealers: May 21 - 25

The most trusted name in live chat brings the best blog posts and auto news stories right to you! We monitor industry trends, current events  and the auto dealer community every week to bring you the top blogs and automotive stories from around the globe. On this week’s edition – become a LinkedIn pro, headlights have rights, and GM pulls its Facebook Ad…

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Added by Stephen Jackson on May 25, 2012 at 7:07am — No Comments

Take the First Step to Phone Excellence

Step #1

Never allow your staff to choose between a customer in person and a customer on the phone.…



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Added by Chip King on May 25, 2012 at 5:30am — No Comments


Influencer
Google Display Ads Alongside Search Results?!

Google Display Ads Alongside Search Results?!

Check out this great blog by Andrew Pasternak our SEM Director, as he tells us what's next in search engine marketing.

Anyone who is a real techno-geek about this stuff knows that there are two primary types of ads you can run through Google: text ads on the search network, and display ads on…

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Added by Paul Potratz on May 24, 2012 at 1:47pm — No Comments

Super Sale

We have just finished a Super slae in our store

We did great 5 days 35 cars @ $3540

I would like to hear back from you guys about your expierience with Super Sale companies

Added by Nick Risucci on May 24, 2012 at 12:38pm — No Comments


Influencer
What's that noise on your service drive?

Have you ever blown up a balloon and then just let it go and listen to the sound it makes? If you have children or a crazy Uncle Lenny, chances are you've heard this noise before. It is so distinctive that once you've heard it, you are not likely to forget it the rest of your life.

I've heard this same noise in my head many times in the service drive right after an Advisor says something he or she shouldn't have. In our…

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Added by Leonard Buchholz on May 24, 2012 at 9:43am — No Comments

What Pepsi Can Teach Us About Brand Identity

For more than 100 years, PepsiCo.and Coca-Cola have waged one of the fiercest corporate brand wars in the history of marketing. The two soft drink companies have long vied for the top spot in the global market for brown, fizzy, sugar water. Some consumers claim they can taste a difference between the two colas (and maybe they can), while others see soda as a commodity (and simply buy the…

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Added by Stephen Jackson on May 24, 2012 at 7:56am — 2 Comments


Influencer
With Axis, Yahoo May Have Just Become Relevant Again

The buzz is very positive. The tech sites that have turned Yahoo into a red-headed punching bag for the last 3 years are nearly-universally saying this is a win for the beleagured tech giant. Despite fading from prominence, Yahoo has something sexy and modern that may bring them back to prominence.

This isn't a…

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Added by J.D. Rucker on May 24, 2012 at 6:25am — 8 Comments


Influencer
Powerful Tips for your B2B LinkedIn Profile



Most people, when they hear LinkedIn, they think of a site where professionals post their resumes, maybe network, and that’s it. However, there’s more that you can do with LinkedIn than you think. According to HubSpot, in a study of 3,128 B2B customers, LinkedIn generated the highest visitor-to-lead conversion rate at 2.60%, four times higher than Twitter (.67%) and seven times better than Facebook…

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Added by Ketty Colom on May 24, 2012 at 6:19am — No Comments


Influencer
DMEa/Automotive News Webinar Reveals the Secrets to a Successful BDC

Free webinar June 5 at 2pm EDT provides important best practices that can save dealership dollars, increase service business, and rev up car sales



Daytona Beach, FLMay 24, 2012 DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the second in a series of free webinars that the company is hosting with Automotive News -- all…

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Added by Crystal Hartwell on May 24, 2012 at 5:55am — No Comments


Influencer
Google Places Review Feature Disabled on iPad Web Searches

Are you using an iPad to collect reviews from your customers on Google Places?  If you are, I'm sure you are using the Google Places App for the iPad.  

If you are not, you will discover that something has recently changed on Google Places when you visit the Google Places page on an iPad using a web browser.  

The "Write a Review" button is NO LONGER visible on the iPad.…

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Added by Brian Pasch on May 23, 2012 at 7:43pm — 8 Comments


Influencer
M2W Case Study: FIAT of Austin - 63.7% of Vehicles Sold to Women

Lisa-copeland-in-fiat Marketing to Women Case Study: FIAT of Austin Lisa Copeland, General Manager



FIAT of Austin sales numbers are still steadily rising with a startling 63.7% of vehicles sold to women car buyers.



FIAT of Austin sales numbers are still steadily rising with…

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Added by Jody DeVere on May 23, 2012 at 12:12pm — No Comments


Influencer
Internet Lead Lingo: “I’m Not In the Market” Means “Don’t Pressure Me”

I’ve always believed that Internet customers have the same objectives—and objections—as showroom customers: the only difference is the way they choose to contact the dealership.

 …

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Added by Josh Vajda on May 23, 2012 at 12:00pm — 6 Comments


Influencer
East Coast Dealers Encouraged To Attend Dealer Pit Stop in New Jersey on June 12th

Dealers don't get many opportunities to attend powerful automotive conferences in New Jersey.  Why the Garden State is ignored, it is hard to tell.  However, on June 12th, East Coast dealers will have a chance to send their team to a one day conference with 12 relevant workshops.

Here is the conference brochure:  …

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Added by Carrie Hemphill on May 23, 2012 at 11:30am — 2 Comments

The Perfect Blogger-Social Media-Marketing Relationship

Recently I started to talk more about blogger outreach with dealers to test the waters on how effective it would work in the automotive industry.

Blogger outreach means developing strong online relationships with key influencers in your market and having them promote your business through their blog or social media channels.

This isn't anything new. Every social media specialist talks about it.

But what I'm proposing is to take it a step further…

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Added by Christine Rochelle on May 23, 2012 at 9:48am — 2 Comments


Influencer
DrivingSales Named Finalist in 2012 American Business Awards(SM)

Business intelligence data company named a Finalist for Most Innovative Company of the Year

Salt Lake City, UT -- May 23, 2012 -- DrivingSales, (http://www.drivingsales.com), was named a Finalist in the Most Innovative Company of the Year category in The 2012 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie® Award winner…

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Added by Crystal Hartwell on May 23, 2012 at 9:17am — 1 Comment


Influencer
If Support...

If Support…

  • Responded with a call instead of silence
  • Gave you immediate attention instead of a support ticket number
  • Answered the phone immediately instead of a queue
  • Has a queue, then you know something is desperately wrong
  • Responded with action instead of a timeline
  • Categorically ranked your need based on how much it is their fault and handled those first.
  • Wasn’t overseas
  • Is handled with grace and humility instead…
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Added by Joe Webb on May 23, 2012 at 8:30am — No Comments

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