Professional Community for Car Dealers, Automotive Marketers and Sales Managers
You have a loyal group of followers right? They love the content you email out or blog about and share it religiously with their friends. Problem is, that loyal group of followers is pretty darn small. So how do you get your word out there? Recruit…Continue
Added by Ketty Colom on October 22, 2012 at 7:58am — No Comments
Found this post on one of my social media news feeds one afternoon. "Two hundred inactive FB 'friends' going today so I can make room for those that want to play here. SeeYa.' This statement was posted by someone I consider a fairly savvy promoter, especially in social media, for a highly visible education and motivation organization. Of…Continue
Social media is an increasingly relevant marketing tool for auto dealerships. Its ability to engage consumers where they socialize today -- and then pull them into the showroom -- is a growing reality.
However, social media at your dealership doesn’t mean much if the sales team is forgetting the basics –…Continue
Added by Patrick Kelly on October 22, 2012 at 6:30am — No Comments
For more information contact:
3 Birds Marketing
FOR IMMEDIATE RELEASE
OneCommand Partners With 3 Birds Marketing
To Power Its Newsletter Connect™…Continue
Added by Arnold Tijerina on October 22, 2012 at 4:59am — No Comments
When the topic of SEO comes up, many people envision HTML code and meta tag adjustments. They think of keyword stuffing. They consider the bounds set by the OEM of what they can and cannot do with their websites and how far they can push the boundaries to extend their market reach.
They don't usually imagine finding…Continue
Congratulations to Ken Meade and the Meade Lexus Group in Michigan for being named as one of the 2012 Top 100 Dealerships to work for by Automotive News! I also wanted to thank Ken personally for the strong testimonial on…Continue
Social media is a visual experience. Sure, there are great links. There are insightful comments. There are cool videos. All of these are important, but for the most engagement, photos rule.
The video below is a short portion of our webinar titled, "…Continue
Added by Ken Beam on October 20, 2012 at 11:43am — No Comments
Welcome to Part 2 of what is a major real live hands on case study. Last week I wrote Part 1. For those of you that missed it, click here to catch up on what you may have missed.
We ended last week with starting to get more social media plans installed. We also started a picture and video policy. However, The…Continue
Managed chat is an answering option where dealers send incoming chat conversations to a chat answering service and receive lead information back via their CRM. The promise from some vendors is that a professionally staffed chat center can do a better job answering incoming chats than dealership personnel, whereby causing the dealership to miss fewer chats. Unbeknownst to many, most managed chat services actually CAUSE dealerships to miss out on chats. That is because most…Continue
Added by Aaron Hassen on October 20, 2012 at 4:30am — No Comments
This is one of those topics in which everyone will have an opinion. Some will agree in part and disagree with other components, but the hope is to stir up some discussion on the topic. We've tested these ideas and continue the constant flow of more testing; social media is always changing.
Before going much…Continue
Added by Arnold Tijerina on October 19, 2012 at 3:11pm — No Comments
The basic Law of Reciprocity states: To give and take mutually.
I have thought about this a lot over the last few months. We…Continue
Added by Larry Bruce on October 19, 2012 at 3:00pm — No Comments
The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – a Ken doll comes to life, Newsweek announces the end of its print edition,…Continue
Added by Stephen Jackson on October 19, 2012 at 11:06am — No Comments
Did you catch the presidential debate this week? It was of the more intense events from any recent election. The candidates appeared as though they might drop the mics and go for blood any second. Luckily, it didn’t come to that, but there was another group waiting in the wings, poised to pounce at the…Continue
Added by Timothy Martell on October 19, 2012 at 8:00am — No Comments
Writer’s block is as common to bloggers as athlete’s foot is to, well, athletes. If you find yourself banging your head on your desk in the hopes that a good idea will fall out, please stop. Neurologists frown upon this activity, and there are much better ways to spark your creative…Continue
TO MAKE MONEY!!
If you want to hug trees and save…Continue
JD Rucker Calls Out Ralph Paglia!! Its On Like Donkey Kong LOL! Internet Sales 20…Continue
Your dealership is a physical store. You sell actual cars and trucks, and other products and services such as parts and customization items, accessories, and routine maintenance plans. You even provide extended warranty options for new and previous buyer. What if someone told you that you could provide just about all of these same services online? What if you were also told that you could reach people across the country, and no longer be limited to your local market?
Added by Dmitriy Goroshin on October 18, 2012 at 4:41pm — No Comments