Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Member Blog Posts (9,503)

Why is the Grass Greener Down the Road?

The Grass is Greener Down the Road 

     Turnover is an epidemic in the auto industry.  Now I do realize that there are times where turnover is a

 symptom of other internal issues.  I concede that point.  However, when virtually every dealership in

America suffers from the problem, there must be something more.  Salespeople, by nature, want to be in

the action.  If traffic has been slow at their current place of employment, they check around town…

Continue

Added by Brad Alexander on July 6, 2011 at 1:03pm — 1 Comment

WOMENCERTIFIED

Are any of these on your list this year? Chances are, you’d like to achieve at least one of these in 2011. Here are some tips to attaining your goals in a realistic and cost-efficient way!

1. Set direct, specific goals instead of general ones.

“Lose weight” and “exercise more” are such vague goals—you won’t stick to these goals if you don’t set some parameters. Every year…
Continue

Added by SUSAN HAIR on July 6, 2011 at 9:22am — No Comments

The future of video

YouTube has been the king of online video for years, but the Google-owned video service has had its share of trials and tribulations. While YouTube is now making some revenue, its costs have eaten that away by and large. And while YouTube is still growing like wildfire, it still has a long way to go to make the jump to TV.

The world’s second largest video…

Continue

Added by Steven Gleadall on July 6, 2011 at 9:18am — No Comments

Social Networking as a Business Development Tool

Marketers are experimenting with using the Social Networking sites for proactive marketing through building targeted niche networks and business development communities.  As a result, Social Networking has become as much a part of…

Continue

Added by Stephanie Young on July 6, 2011 at 9:00am — No Comments

Making a Difference: Sales Performance Training Lesson

If the world was devoid of you, what would it be like and contrast that with if you were the whole world?  Which do you think would be the better place?

The above question was something that passed through my busy brain one night as I prepared for duty the next day at the office.  It seemed like an interesting way to keep my mind busy and off any…

Continue

Added by Stephanie Young on July 6, 2011 at 9:00am — No Comments

The "Use of Common Sense" when it comes to Social Media!

The “Use of Common Sense” when it comes to Social Media

As we are seeing dealers nationwide take on the lavishing efforts of going social, we find ourselves seeking technology each and every day to make our lives easier & prosperous. A click of one button can distribute our feed, updates, blog notices and such to all varieties of media outlets. And all it had taken was…

Continue

Added by Jennifer Schrader on July 6, 2011 at 8:49am — No Comments

Google+ makes Internet Search Social

Where Google Wave and Google Buzz fell short before, Google+ presents a new take on social media and looks to prevail.  One of the things going in Google’s favor is the familiar site design.  Does the below picture look similar to you at all?  Notice how Mark Zuckerberg’s profile is laid out in a similar fashion to Facebook

Bing has recently taken a social approach by using…

Continue

Added by Paul Potratz on July 6, 2011 at 6:33am — No Comments

Secret AdWords Man; SpyFu Exposes Your Competitions’ Online Marketing Gold

Using Spyfu.com for Automotive Marketing purposes...…

Continue

Added by Ralph Paglia on July 5, 2011 at 4:00pm — 2 Comments

Focus on Long-Term Follow Up

This blog post can also be found at http://wp.me/p1zj9v-1l or at http://infiniteprospects.wordpress.com…

Continue

Added by Adam Ross on July 5, 2011 at 3:36pm — No Comments

How should dealerships price new cars online?

This article can also be found by visiting http://wp.me/p1zj9v-1i or http://infiniteprospects.wordpress.com.

 …

Continue

Added by Adam Ross on July 5, 2011 at 2:50pm — No Comments

Say Goodbye Google Blogger and Picasa

Do you have a blog on Google Blogger platform, also known as Blogspot?  Are you using Google Picasa to store photos?  Well, say goodbye to those products.

 

Panic sets in....wait.....wait....wait....

 

Now rest easy because these popular product by Google will be…

Continue

Added by Brian Pasch on July 5, 2011 at 1:30pm — No Comments

Why Having A Lot Of Facebook Fans Is A Waste Of Time

(Originally published on Dealer magazine)

 

It amazes me how many dealerships judge their Facebook marketing efforts success by the number of fans they have. People are in awe of that dealership that managed to get 15,000 fans to their Facebook page. Some vendors sell the fact that they…

Continue

Added by Arnold Tijerina on July 5, 2011 at 11:51am — 8 Comments

Revise Your Digital Marketing Playbook

In the past 9 months, there has been more changes to search marketing and social media than any other period of time I can remember. It is truly a special time for online marketing professionals as we invest to stay ahead of the learning curve for our clients.

 

In many markets the competition…

Continue

Added by Brian Pasch on July 5, 2011 at 11:30am — No Comments

Cultivate Real Facebook Fan Relationships!

Auto Dealerships are now scrambling to use Facebook and other social media sites to gain a competitive advantage. In the rush to be the most connected and the most responsive, some dealers lose sight of the real power of social media. They focus on inflated Facebook fan counts and numbers of Twitter followers rather than on creating new, lasting relationships with individual customers.

 

So how do you do this?

Here are three…

Continue

Added by Jennifer Schrader on July 5, 2011 at 9:59am — 3 Comments

Opening the Lines of Communication through Social Media

During a sales meeting, the question of why the company no longer has a stock pile of tri-fold brochures to hand out to potential clients came up.  I scratched my head and looked puzzled, since we have not used a single tri-fold brochure in over a year.  As a company, we moved away from outdated marketing tools and adopted high tech and interactive tools to meet the requests of our…

Continue

Added by Stephanie Young on July 5, 2011 at 8:00am — No Comments

Standing at a Crossroad and Finding The Sum of You in Three Words

There are forks in the road in everyone’s lives.  The pathway we choose when faced with at fork can sometimes dramatically alter our journey.  I stood at one of those forks when I was invited to participate with The Landmark Forum.  I heard about the cult rumors about this organization, but…

Continue

Added by Stephanie Young on July 5, 2011 at 7:00am — No Comments

Barking up a different tree

Approximately 63 percent of all US household own a pet. Now how many of those households have cars? On a recent episode of Top Gear on BBC, Jeremy Clarkson (one of the hosts) says about a quarter of British households have a dog, and a car that can’t handle a dog is basically useless.  That means there is a lot of opportunity for you the dealership to expand your marketing. Why you ask? Well many of these customers take their animals into consideration when purchasing a… Continue

Added by Paul Potratz on July 4, 2011 at 4:30pm — 1 Comment

Happy 4th of July everyone! From Douglas Volkswagen!



   From all of us at Douglas Volkswagen




               Happy 4th of July

      to all of you ADM`ers out there!

 

             Hope you have a

       wonderful, safe, fun…
Continue

Added by Ken Beam on July 4, 2011 at 8:35am — No Comments

Grant Cardone; Leaders Define an Organization Not Managers!

Grant Cardone; Leaders Define an Organization Not Managers!



It is not the policies and procedures that define an organization but purpose, not initiatives but inspiration, not mandates but the mission, and not management but…

Continue

Added by Ralph Paglia on July 3, 2011 at 10:55am — 1 Comment

Charging into the Electric Car

As of right now California has the most electric car charging stations. But other states are not far behind. In fact, a key legislative committee in Connecticut is about to act on legislation intended to improve the infrastructure for electric cars. Basically it will require an update to state building codes to address electric car needs, develop a plan to promote electric car use, and encourage installation of charging stations. The bill would create a sales tax exemption for hydrogen fuel… Continue

Added by Paul Potratz on July 3, 2011 at 9:30am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

2. Dealership Website SEO

Posted by Kim Essenmacher on February 15, 2014

Share the Best Content w/AutoMarketing Community

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service