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All ADM Member Blog Posts (13,110)

Mid-Size Pickups See Increase In June

Here is the latest used car market report from Black Book and Ricky Beggs. It has been a busy week for the Black Book Editorial team as a couple of us had the opportunity to get behind the wheel of several new models, gathering insight that will assist us in both the new vehicle residual projections and eventually the valuations as used…

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Added by John Sternal on June 11, 2013 at 2:25pm — No Comments


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Automotive Augmented Reality

What is Augmented Reality?



Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the…

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Added by Lenny Gomez on June 11, 2013 at 7:30am — No Comments


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Four Reasons Why Local SEO Marketing is Important

Local SEO Marketing is important for businesses to use as a digital marketing strategy because people generally use Google and other search engines to find local business information such as directions, coupons, menus and telephone number.…



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Added by Lenny Gomez on June 11, 2013 at 7:20am — No Comments

Playing to Tomorrow's Customers on Social Media Helps Decision Makers Today

Tomorrow's Buyers

A father and son walked onto a car lot and started looking around. As the salesperson approached, the son, 14- or 15-years old, was clearly directing his father towards a particular new vehicle. They met the salesperson in front of a Chevy Cruze and told her that they wanted to take it for a test drive.

As car deals go, this one was a pretty easy one. The negotiations were tough – they were informed buyers who paid…

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Added by J.D. Rucker on June 11, 2013 at 7:00am — No Comments


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The Real World Effect- 5 tips to ensure that your Event Marketing technology delivers results

The best event marketing mobile and social media apps almost always work as planned in the field.  Yet, on occasion, challenges occur when there is a difference between what an interactive piece is designed to do and how it actually performs in the field. Factors like weather,…

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Added by Bill Cosgrove on June 11, 2013 at 5:30am — No Comments

A Concept That Could Double Your Loyalty Program Results

The whole idea of a loyalty program is to encourage and reward customers for doing business with you. The easier you make it for them to earn rewards and the more desirable those rewards are, the more likely a customer will…

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Added by Mike Gorun on June 11, 2013 at 4:36am — 6 Comments


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The two words Bill Gates doesn't want you to hear...

Watch This Powerful Video (See Link Below)

They spooked the Microsoft founder into early retirement. Now they're going to bring down his empire.



Take the investment advice or not this powerful video puts into perspective the evolving revolution that is upon…

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Added by Bill Cosgrove on June 10, 2013 at 7:00pm — 1 Comment


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The quickest and most effective advertising is through the Internet

SMDigital Partners specializes in Digital Media Marketing for companies that want to reach new customers through Search Engine Marketing. 

Why Advertising Online is Important

"A lot of digital media across all of these different channels whether it’s display, search, etc., has been very much about performance advertising to date," he said. "And brand marketing, measured in terms…
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Added by Lenny Gomez on June 10, 2013 at 6:10pm — No Comments


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Why Meta Description is Still Important for Websites

South Florida's, SMDigital Partners is a Full Service Digital Agency that specializes in Search Engine Marketing, Local SEO and Responsive Web Design. 



Officially, the Meta Description for…
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Added by Lenny Gomez on June 10, 2013 at 6:05pm — No Comments

Google+ Official Recommendations for Business Page Social Media Marketing Success

Now that your Google+ Business Page is set up for your car dealership, use Google+ to engage with your targeted audience. Start posting »…
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Added by Ralph Paglia on June 10, 2013 at 12:35pm — 9 Comments


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Yes, Steak Knifes Do Sell Cars

Throw your CRM away. A CRM often becomes too much like a multitasking Swiss Army knife, when what you need to really sell more cars is something simple and powerful. 

As CRM vendors bolt on different applications, the proverbial Swiss Army Knife philosophy emerges. Is it practical for cutting a steak? Or is it a 12-in-one  tool with pliers, toothpicks, tweezers, and multiple blades – something complicated and bulky and not as simple as a serrated steak knife? 

Another…

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Added by Jeff Cotton on June 10, 2013 at 11:30am — No Comments


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Social Media Not About Selling Cars -- It's Relationships



The days of going to a dealership to "talk" about cars are entering a dinosaur phase. Car manufacturers are successfully using Twitter, YouTube, Instagram, Facebook and Pinterest to "reach" car buyers. I reached out and talked to Volkswagen…

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Added by Connie Keane on June 10, 2013 at 9:30am — 1 Comment

A Quick Way to Get Search (and social) Benefit from Google+, Pinterest, and Tumblr

Easy

There are those who think that Facebook and Twitter are the only relevant social networks when it comes to business. There are those who go so far as saying that Facebook is all that you need. In truth, both may be right, but that’s strictly from a social perspective. Once you throw search into the equation, Google+, Pinterest,…

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Added by J.D. Rucker on June 10, 2013 at 6:30am — No Comments

CAR-Research XRM Promotes Keith Shetterly to Vice President of Research

[Note: I just saw this and wanted to congratulate Keith. I thought the ADM community would appreciate this in light of his extensive involvement and participation over the years.]

CAR-Research XRM Promotes Keith Shetterly to Vice President of Research

 

Houston, Texas, June 10, 2013CAR-Research XRM, a single-source CRM solution uniquely branded…
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Added by Arnold Tijerina on June 10, 2013 at 6:11am — 3 Comments

Give this to your GM: "Top 10 Reasons Your Dealership Should Be at AutoCon 2013"

Dear General Manager or Owner,

There is a good chance that you are reading this because you were given the link by your internet manager or marketing manager. That's a really good sign - it means that you have someone on staff who is keeping up with the cutting edge automotive digital marketing…

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Added by J.D. Rucker on June 9, 2013 at 6:00am — 1 Comment


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The government has acknowledged tapping into servers of nine Internet giants—including Apple, Facebook, Google, Microsoft and YouTube—even though the companies deny giving direct "backdoor" access.

"All we have is shadows of information," he said. "We are finally learning some things. We need more whistleblowers."

The US government's vast online data collection system revealed this week could tap into companies like Google and Facebook…

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Added by Bill Cosgrove on June 8, 2013 at 7:01pm — No Comments

Suddenly Everyone’s an SEO Pilot with a Team of Experts at their Arms

Catch Me If You Can

There are always going to be those who are real experts offering real products or services with proven strategies and the ability to make changes to their techniques as the market and industries change. There are also always going to be those who put on the uniform, slide on the…

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Added by J.D. Rucker on June 8, 2013 at 6:00am — 42 Comments

Hybrid Vehicles Have Grown In Both Number of Players and Retention Rates

The penetration of hybrid and plug-in cars is growing, but ever so slightly. The primary driver today is as much related to the CAFÉ standards causing manufacturers to step forward with these new products, as it is related to pure consumer interest and demand. With there now being over forty hybrid-related offerings and another dozen plug-in vehicles, the overall volume is growing. According to…

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Added by John Sternal on June 7, 2013 at 2:08pm — No Comments


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Salespeople need to be hunters and farmers

http://konig.co/autocapturehttp://j.mp/autoclosesapp Are you a hunter or farmer For so many years, we have struggled as an industry when it comes to follow up. Then, companies like Clients for Life and came along and started sending our follow up letters for us. All we had to do was sign it and mail it. This gave us more time to focus on working with the customers who were on the…

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Added by Mathew Koenig on June 7, 2013 at 10:31am — No Comments


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The Technology Invasion… Are You Ready?

Dealerships are typically slow to embrace technology. In some cases, it’s for budgetary reasons and for others it’s out of a lack of a sense of need. A recent article in WardsAuto.com reinforced the need for dealerships to…

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Added by Richard Holland on June 7, 2013 at 8:25am — No Comments

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