Automotive Digital Marketing

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All ADM Member Blog Posts (12,316)


Influencer
Hail Yes - You Need Special Digital Marketing Campaigns On The Shelf

Have you ever been in a hail storm?  Many parts of our country have regularly occurring hail storms that damage cars, maybe not as bad as this one, but this situation becomes an opportunity for dealers.  Especially dealers with body shops.

Dealers who have digital marketing campaigns running,…

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Added by Brian Pasch on January 18, 2013 at 9:30pm — No Comments

Three Simple SEO Problems You Can Fix Today

We have covered a lot of the bigger issues surrounding social media marketing and Business SEO, but it’s not always the bigger things that hurt you the most. Sometimes, it’s the simple stuff that comes…

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Added by Timothy Martell on January 18, 2013 at 12:00pm — No Comments

The Second Commandment of Automotive Video Marketing: Use Transcriptions

Want to increase user engagement and search engine optimization in YouTube? Then you should consider adding closed captions for YouTube videos, and the easiest way for most people to do that is simply by leveraging your own transcripts. Follow this step-by-step tutorial on how to easily create closed captions or subtitles…

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Added by Joe Schwartz on January 18, 2013 at 10:00am — No Comments


Dealer
NJ VW Tiguan Special! ONLY $189 mo. at Douglas VW - Union County NJ`s Select 2013 Tiguan Dealer -

January-17th-2013---Tiguan-eBlast-VW.jpg

Created by Ken Beam

Added by Ken Beam on January 18, 2013 at 6:10am — No Comments

Compete, Inc. Traffic Rankings for Top 5 Car Dealer Targeted Professional Networks

Top 5 Automotive Industry Social Network Traffic Statistics from Compete, Inc. for 12 months ending December 31, 2012

 

The December 2012 ranking for the 5 sites (including subdomains) submitted to Compete, Inc. for monitoring of UNIQUE VISITORS:…

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Added by Ralph Paglia on January 18, 2013 at 5:30am — 1 Comment


Influencer
Valuable Commentary is the Alternative to Straight Syndication or Spinning

Automotive Apps

There was a time when the search engines rewarded content of all types. If a website syndicated content from elsewhere on the web and exposed it to their audience, it wasn’t as good as unique content but at least it didn’t hurt. Some of the content would be de-indexed as duplicate but the overall health of the domain itself was not…

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Added by J.D. Rucker on January 18, 2013 at 5:00am — No Comments

Are You Mobilized? Auto Mobile User Profiles: What You Need To Know

Audience profiling is a highly useful technique employed by marketers in general.  For automotive mobile marketing professionals…

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Added by Joe Schwartz on January 18, 2013 at 4:30am — No Comments


Influencer
From Visitor to Customer: High-Ticket Sales Conversion

From Visitor to Customer: High-Ticket Sales Conversion

The average price point for online commerce started low, with sales for items such as books and movies migrating to the web.  With time, customers became more comfortable purchasing online and this average price point increased to the point where…

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Added by Justin DiPietro on January 17, 2013 at 5:00pm — No Comments

7 Changes To Google’s Search Algorithm and How They Affect You

Google makes about 500 changes a year to its search algorithm. That’s a lot. And, as a result, SEO advice gets out of date very quickly. Many of the SEO tips you’ll read on the internet are either dated or, worse, just plain wrong. So, here,…

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Added by Joe Schwartz on January 17, 2013 at 4:30pm — No Comments


Influencer
Who Are You? That is the Question You Need to Answer!!!



In the immortal words of Pete Townsend of The Who:

Who are you?

I really want to know

Who are you?

I bring this up because it still seems that businesses are heading into 2013 without any idea of how important constructing and controlling their…

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Added by Glenn Pasch on January 17, 2013 at 3:37pm — No Comments

Are You Mobilized? Defining the Automotive Mobile User.

The Auto category’s mobile audience consists of mainly Caucasian males between the ages of 25 and 44. Their annual household income ranges between $50-100k as they are employed full time with their education ranging from some college to post-bachelor experience. Though females only occupy 36% of the total Automotive category, they spend a great deal of time with the Auto Parts & Services subcategory, revealing critical topic-specific…

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Added by Joe Schwartz on January 17, 2013 at 3:00pm — No Comments

Walkaround Expert Receives Ultimate Experience (Today Show)

http://m.youtube.com/user/saabkyle04

Simple, down-to-earth, Informational, Educational, and Entertaining...earning him six figures with Time, Talent and Effort. Congratulations to Kyle on his hard work and dedication.

Just Do It Right,
Jason Manning

Added by Jason Manning on January 17, 2013 at 2:30pm — No Comments

The First Commandment of Automotive Video Marketing: Use Keywords [3 Great Tips]

Like on-page text content, video SEO requires the same kind of in-depth keyword research for video to ensure that the right keywords are being targeted. To rank highly in the search engines (including video hosting sites like…

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Added by Joe Schwartz on January 17, 2013 at 9:56am — No Comments


Influencer
Car Dealers Educate to Cultivate!

It’s no secret, most people hate going to a dealership to buy a car. They fear paying too much, being lied to, or being ripped off. Many car dealerships have changed their tune and treat the customer right but that “reputation” still exists for car dealerships as an industry. It will be a slow process but it can change.

One new challenge many dealers face is all the rants, complaints and false accusations from the…

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Added by Todd Vowell on January 17, 2013 at 9:44am — No Comments

Facebook's New Graph Search Tool

When it comes to Marketing with Twitter and Facebook, nothing is more important than the knowledge of how users interact with those services. Twitter hasn’t been making many major changes, but Facebook is constantly implementing new things and…

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Added by Timothy Martell on January 17, 2013 at 8:30am — No Comments

Are You Mobilized? Reaching an Infrequent Mobile User.

In response to some comments I've received on a prior post, Why Automotive Mobile Marketing is So Important [Infographic], I plan to focus my…

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Added by Joe Schwartz on January 17, 2013 at 7:00am — No Comments


Influencer
Farmers Make More Money

Men and women who consistently put big numbers on the sales board are farmers.

No, they don’t grow organic vegetables, but they do know the value of the law of the harvest.…

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Added by Patrick Kelly on January 17, 2013 at 5:30am — 1 Comment


Influencer
SEO Tricks are Dead. Search Engine Optimization is Alive and Well.

Joker Magic Trick

“How about a magic trick? I’m gonna make this keyword disappear.”

*SMASH*

“TA DAA! It’s…It’s gone.”

The famous scene from The Dark Knight applies very nicely to black hat search engine optimization tricks today. Those who are still trying to…

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Added by J.D. Rucker on January 17, 2013 at 5:00am — No Comments

The 10 Commandments of Automotive Video Marketing [Infographic]

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Added by Joe Schwartz on January 16, 2013 at 5:00pm — No Comments


Influencer
Historical Market Indicate Increase In Used Car Prices

Here is the latest used car market report from Ricky Beggs, Managing Editor at Black Book…
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Added by John Sternal on January 16, 2013 at 11:00am — 1 Comment

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