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All ADM Member Blog Posts (11,681)


Influencer
Who Are the Top Dogs on Klout in the Automotive Industry?

Let's face it. Klout is, for all intents and purposes, just a way for people to bolster their confidence and flex their social media muscle. It's a game, really, but one that's fun and that can help like-minded professionals find each other and network more effectively.

We compiled a list of the…

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Added by J.D. Rucker on October 4, 2012 at 2:30am — 40 Comments

Social media benefits seem to die down – Educate yourself with some of them

According to the recent reports, the US financial advisers see fewer benefits from their use of social media as out of 440 advisers, only 25% are of the opinion that social media is necessary to reach out to a large mass of people. The same figure was at its double when most individuals and business firms thought this to be the best way to reach out to the target audience and boost the profit level with…

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Added by Rick Murphy on October 3, 2012 at 11:00pm — No Comments


Influencer
Shortcuts Lead To "Longcuts".

A few years ago I boarded an airplane bound for the island nation of the Philippines. I spent a couple of years there learning the language (Cebuano/Visaya), meeting and making new friends, and providing service to those in need. 



In my pursuit to learn the language, I was provided with some basic training and taught…

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Added by Michael Cirillo on October 3, 2012 at 5:21pm — No Comments


Influencer
Campaign Promises

For grins, and to help me get started with this post, I Googled “Customer Expectations”. 

Of the 13,900,000 returned results, a link to an interview with Richard Branson stuck out because, well, he’s fabulous AND he’s someone who has apparently figured out how to do a lot of things right.  Sir Branson says: “Pricing your product or service is only one way to exceed expectations. The other is through your front-line employees -- everyone who works with customers.”  He goes on: …

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Added by Shannon Page on October 3, 2012 at 5:12pm — No Comments


Influencer
Regarding the Trend Towards "Super Vendors"

Heart Surgeon This is as much a question that I would love answered as it is a personal opinion that I'm posting on my own behalf. News of yesterday's big buyout of ClickMotive has many in the industry stirring up old (and new) feelings that the industry is heading towards one-stop-shops as a preferred choice.

Disclaimer: I work for KPA. With over 3,000…

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Added by J.D. Rucker on October 3, 2012 at 3:38pm — 3 Comments


Influencer
Yes, QR Codes Do Work

See our QR Code in action. Scan the above QR Code to visit our Digital Dealer 13 site.

QR codes are all the rage, but do they…

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Added by CDK Global on October 3, 2012 at 3:30pm — 4 Comments


Influencer
How to Post an Amazing Piece of Content on Social Media Properly in 4 Minutes or Less

There are tools. Tools are great if used properly. The biggest challenge with tools is that they can be turned into a crutch that actually takes away from the exposure of the post. In other words, you can "tool yourself out of the message" by overusing them or by using them improperly.

Today's webinar was…

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Added by J.D. Rucker on October 3, 2012 at 3:00pm — 15 Comments


Influencer
Tip: Dealerships reviews requested as close to the actual date of business as possible

Special thanks to ADM contributor Rob Fontano from for his comment on why Yelp and other networks have slapped dealerships with removal of so many good and honest reviews overnight.



Rob said it best…

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Added by Jerry Hart on October 3, 2012 at 9:30am — 1 Comment


Influencer
Bing and Yahoo SEO

We have all seen the recent commercials Bing has launched claiming to be a better search engine than Google by offering blind tests to pedestrians around San Francisco, right?

 

Whether you fancy…

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Added by Ketty Colom on October 3, 2012 at 8:00am — 7 Comments


Influencer
DealerOn Does Digital Dealer

The 13th Digital Dealer Conference & Exposition is fast approaching - just 3weeks left!

 

Not only is DealerOn a Title Sponsor, we will also have a booth (#1211), and many of us will be speaking as well!  Going to be a busy, busy few days for the DealerOn group.

 

Here are the sessions we are going to be presenting:

 

"Double Your Fixed…

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Added by Ali Amirrezvani on October 3, 2012 at 7:38am — No Comments

The Truth About 3rd Party Lead Source Providers, Aggregators, Online Classifieds

The Truth About 3rd Party Lead Source Providers, Aggregators and Online Classifieds

 

I hear all the time that…

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Added by Sean V. Bradley on October 3, 2012 at 7:30am — No Comments


Influencer
ClickMotive Acquisition By DealerTrack Is Just The Tip Of The Iceberg

Clickmotive bought by Dealertrack

DealerTrack's announcement that they acquired ClickMotive for 48.9 million in cash came as no surprise to me.  It was not a surprise because I  had insider information.  Quite the contrary. I have been predicting that the marketplace would have to consolidate based…

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Added by Brian Pasch on October 2, 2012 at 10:00pm — No Comments

DealerTrack Acquires ClickMotive for $56.55 Million in Cash and Deferred Payout

DealerTrack Announces the Acquisition of ClickMotive

 

LAKE SUCCESS, N.Y. -- DealerTrack (Nasdaq: TRAK) today announced the acquisition of ClickMotive LP, a leading…
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Added by Ralph Paglia on October 2, 2012 at 5:30pm — No Comments

Does Your Dealership Log Every Floor “Up”?

Tracking Traffic Is Crucial to Car Dealership Sales Success

by Adam Ross, Managing Director, Infinite Prospects, Inc.

also found on

 …

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Added by Adam Ross on October 2, 2012 at 12:30pm — 3 Comments


Influencer
GM Puts $4.2 Billion Price Tag on Customer Loyalty: What’s It Worth to Your Dealership?

General Motors recently announced a customer loyalty initiative to increase its customer retention rates from 52% to 58%. The car manufacturer has assigned a concrete value for every percentage point of improvement in customer retention rates: $700 million. If GM achieves their goal of 58% customer retention, it will add $4.2 billion in annual revenue to the bottom line.

Six percentage points may not sound like a lot, but 52% is the industry’s average and 58% would put GM in the same…

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Added by Mike Gorun on October 2, 2012 at 11:40am — No Comments

How Your Team Is Torn Apart By Five Words

“That is not my job.”

Your dealership, like any business, has a mission. It might be to sell the most cars in the region. Maybe you’re focused on retention through your service department or simply providing the best dealership shopping experience for your customers. Whatever your business…

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Added by Stephen Jackson on October 2, 2012 at 11:30am — No Comments


Influencer
AutoNation's Digital Push

I read this article yesterday, AutoNation is stepping up their game...

AutoNation's big digital push…

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Added by Ashley Lopez on October 2, 2012 at 9:00am — 16 Comments


Influencer
Jared Hamilton Interviews TrueCar Chairman and CEO Onstage at 2012 DrivingSales Executive Summit

Scott Painter appears exclusively at October event for one-on-one discussion on industry innovation and dealer pain points with DrivingSales CEO

 

SALT LAKE CITY, UT – October 2, 2012 – DrivingSales today announced that Scott Painter, Chairman and CEO of TrueCar, Inc., will take center stage for a one-on-one interview with DrivingSales CEO Jared Hamilton at the 4th annual…

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Added by Crystal Hartwell on October 2, 2012 at 7:42am — No Comments


Influencer
DMEa/WardsAuto Webinar Shares Tips on How to Increase Customer-Pay Service Revenue

Webinar on October 9th at 2 p.m. EDT shares key insight into generating more customer pay dollars from current and next generation consumers

 

 

Daytona Beach, FL – October 2, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces its upcoming webinar hosted with WardsAuto on October…

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Added by Crystal Hartwell on October 2, 2012 at 7:06am — No Comments


Influencer
BREAKING NEWS: DealerTrack Aqcuires Clickmotive

(originally published on b/c)

ACQUISITION STRENGTHENS DEALERTRACK’S DIGITAL INTERACTIVE MARKETING OFFERINGS FOR AUTOMOTIVE RETAILERS

LAKE SUCCESS, N.Y., Oct. 2, 2012 /PRNewswire/ – DealerTrack (Nasdaq: TRAK) today announced the …

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Added by Arnold Tijerina on October 2, 2012 at 5:25am — No Comments

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