Professional Community for Car Dealers, Automotive Marketers and Sales Managers
So, you don't get social huh? You're not seeing the return the guru promised in his blog post? Don't worry, you're not alone. One of the biggest reasons for social failure is that most businesses use it as a bolt on. That is, they just attach it to whatever it is that they are doing and pray that's enough. I'm here to tell you that it's not. Even if the…Continue
Added by David Johnson on June 27, 2012 at 7:54am — No Comments
Industry’s most authoritative profit-building event offers complimentary rooms for meetings of up to 140 dealers, pre- and post-summit
SALT LAKE CITY, UT – June 27, 2012 – The 2012 DrivingSales Executive Summit (DSES), the most authoritative profit-building event for innovative dealers, is providing private meeting space so dealer attendees can further facilitate peer-sharing,…Continue
Added by Crystal Hartwell on June 27, 2012 at 5:30am — No Comments
There is major change coming to the automotive SEO industry, change that could shake-up many company's SEO strategies down to foundation. These days, many people still rely primarily on link building to achieve results. Too often you see poor…Continue
Google is testing out its advisor product with car dealers/buyers in the San Francisco Bay area. After having a mild heart attack and visions of "Tru Car" on steroids, I quickly realized that it will simply force marketing companies to re-structure their dealership offerings.
Although I am not aware of the ins and outs of its paid search as it pertains to car dealers, what I first noticed is that new car pictures are found on the front page of a search. As a car shopper, I would…Continue
Added by James Bazuik on June 26, 2012 at 11:33pm — No Comments
I came across an article recently on LinkedIn called, "Selling Your Age As A Benefit. How Do You Make Your Most Effective Case During A Job Search?". (Blush) I have yet to read the article. But a…Continue
Added by Tom Gorham on June 26, 2012 at 7:00pm — No Comments
The truth is, selling cars and becoming a True Professional is not easy. Yes, selling cars is easy for some and tougher for others. With a great desk manager and some superior training you can even make good money, this series is more about how to make great money every day, not just a few time a month.
That being said there are a few thing you should do to…Continue
Added by Craig Darling on June 26, 2012 at 4:44pm — No Comments
We've talked for years in automotive retail about “The Road to the Sale”, and I’m clearly one of the many supporters of that path to sales success. However, too many of us are still on "The Road Less Profited". Why? Because we are not getting more sales (and…Continue
In this competitive market, we hear from many dealerships that they are struggling to engage their customers in two-way conversations. In particular with Internet leads, increasing the contact rate and getting the customers to respond can be a challenge since many customers receive emails and calls from several dealers in a short period of time. So what can you do to stand out and encourage a response?
Besides the best practices we all know about (respond quickly, give…Continue
Added by Josh Vajda on June 26, 2012 at 2:53pm — No Comments
June 26th, 2012.
Today, Haystack Digital Marketing, one of the nation’s largest full-service advertising agencies and audio visual production company for the retail automotive industry announced its strategic alliance with ActivEngage,Inc., the automotive industry’s premium live chat and real-time business intelligence solution, …Continue
Added by Stephen Jackson on June 26, 2012 at 1:08pm — No Comments
Added by april grindle on June 26, 2012 at 11:46am — No Comments
I really enjoy watching Gordon Ramsey. Almost all of his shows (Hells Kitchen, Kitchen Nightmares, MasterChef, etc) have a comon theme when it comes to cooking. Keep it simple, keep it fresh. It's as easy as keeping a simple menu to choose from, to the actual food you serve. I've noticed that if you…Continue
Added by Nick Domino on June 26, 2012 at 11:37am — No Comments
When I'm working with a dealer on their social media strategies one of the basics I always stress as a useful tool is the "tag" feature in Facebook. There has always been the ability to tag someone you know in a photograph, and that can go a long way for your dealership with delivery or customer event photo.
I wanted to talk about other ways to tag your customers or other pages that may be of interest and benefit to your fan page and your fans. It’s called…Continue
Added by Brent Wees on June 26, 2012 at 10:02am — No Comments
*Call Dan Beckelman Internet Specialist right now at
908-868-3950 for more information
or to schedule an appointment
Added by Ken Beam on June 26, 2012 at 10:00am — No Comments
We made it to the next round of the Social Madness Contest, but for the first time in the Social Madness contest Vin isn't in the lead. We want to show them that the Automotive Industry has just as strong social media presence as any other industry out there!
If a software company can beat out local beer companies and banks then auto, as a whole must be doing something right. To help keep us…Continue
Added by Joey Little on June 26, 2012 at 9:36am — No Comments
If you are looking to improve your dealership, Digital Dealer is the place you need to be. It is quite simply the largest gathering of dealers and managers – your peers, converging in one place to find new ideas and solutions to improve their dealerships.
With 118 days and counting to DD 13, we’ve never had this many dealers and managers registered to attend. And why not, Digital Dealer is the industry’s premier learning and networking event. Exhibitors also…Continue
Added by Jim Apistolas on June 26, 2012 at 7:36am — No Comments
I’ve noticed recently that there are many,many articles out there entitled something like “21 Point Checklist For Good SEO” or “Ten things you need to change after the Panda/Penguin updates” etc. This is nice and all but honestly put all of that extraneous stuff aside, if there is ONE thing you need to know…Continue
Added by Timothy Martell on June 26, 2012 at 4:30am — No Comments
A traveling salesman had come to the end of a long day and was very hungry. He had not made many sales and was feeling a little frustrated with his results. He decided to stop and get something to eat and mull over his next step.
He stopped in town, parked on Main Street and looked around. He found two restaurants side by side. Above each there was a sign.
The one on the left said “Food, more…Continue
Added by Leonard Buchholz on June 25, 2012 at 10:30am — No Comments