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All ADM Member Blog Posts (12,505)

Lexus tops J.D. Power Dependability study.

F or the umpteenth year, Lexus leads the pack in the J.D. Power and Associates 2013 Vehicle Dependability study. Overall dependability improved 5 percent year over year. While the gap to the other brands has grown smaller, the reliability king had a mere 71 problems per 100 vehicles, and…

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Added by Big Tom LaPointe on February 13, 2013 at 1:50pm — No Comments

Understanding Reputation Management

Understanding Reputation Management

Reputation matters regardless of the industry that you are in or what goods or services that your company provides. Perceived issues with your trustworthiness or the quality of your product most definitely can impact your bottom line. In short, little matters more than your reputation. The digital era…

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Added by David Farmer on February 13, 2013 at 10:00am — No Comments


Subscriber
Overwhelmed by Technology Choices at NADA? Here’s All You Need to Know.

We spoke with hundreds of dealers at the recent NADA Convention & Expo in Orlando.

One of the recurring conversations at our booth was that many dealers are overwhelmed by all the technology available. From CRMs to…

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Added by Mike Esposito on February 13, 2013 at 8:30am — 5 Comments


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M-Commerce is Mission Critical!!!

Get your copy of DMEautomotive's new book, or contact me for a copy!…

Product Details

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Added by Susie Peeler on February 13, 2013 at 7:49am — No Comments

DMEautomotive Wins Prestigious 2013 Technology Leadership Award

DMEa’s Customer Journey receives Best Service Marketing Award from Dealer Marketing Magazine

 

DAYTONA BEACH, Fla., February 13, 2013 -- DMEautomotive’s (DMEa) Customer Journey lifecycle marketing system was presented with the prestigious 2013 Technology Leadership Award for ‘Best Service Marketing’ at the National Automobile Dealers Association (NADA) Convention & Expo in Orlando,…

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Added by Crystal Hartwell on February 13, 2013 at 7:01am — No Comments

Is it wrong to ask for a CSI survey?

With all the emphasis on social media and internet ratings, is there still a focus on manufacturer Customer Satisfaction Index scores?

 

In a past life, I was an integral part of one of the nation’ top GM CSI dealerships. We were careful to avoid crossing the line by…

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Added by Big Tom LaPointe on February 13, 2013 at 1:30am — 9 Comments

Never Waste a Facebook Post. Ever.

Waste

I’ve started hearing the second worst advice coming from social media “experts” that I’ve ever heard. It’s just a notch above “buy thousands of fans and followers” on the social media advice scale.

If someone tells you to “be sure to post something X-times a day on social media even if you have to throw something up.”

I know it’s…

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Added by J.D. Rucker on February 12, 2013 at 10:13pm — No Comments


Subscriber
PPC Conversion Tracking For Dealerships

It can often be difficult to track whether your paid advertising online is working out for you when it comes to conversion tracking for auto dealerships. So we’re going to take a look at other ways that we can measure the effectiveness of our paid search. 

In the typical online e-commerce environment, it is very easy to set up conversion tracking. So a visitor comes to a website, and they either fill in their name…

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Added by Kevin McKillop on February 12, 2013 at 8:30pm — No Comments

Pay Plan Pitfalls

California recently joined New York in requiring that all sales commission pay plans be in writing. This may seem like common sense since many dealers realize that from a legal and practical standpoint, all commission agreements should be in writing whether it’s required or not.

Even if you already…

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Added by Jim Radogna on February 12, 2013 at 6:30pm — 1 Comment


Subscriber
Jim Ziegler - "Secrets To Success" - Automotive Sales - Automotive Digital Training

http://www.automotivedigitaltraining.com

This is a "Demo" for Jim Ziegler's Video On Demand Training on the Automotive Digital Training Platform

Jim Ziegler - Secrets To Success - Automotive Sales - Automotive Digital…

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Added by Sean V. Bradley on February 12, 2013 at 5:41pm — No Comments

Do Reviews Really Sell?

Do dealership reviews really sell cars? Are you confused about the discussions surrounding the importance of reviews? When you read reviews are you reading about the product or about where you are buying the product - Be Honest. This week on Think Tank Tuesday, learn the truth behind all the effort you've given to working…

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Added by Paul Potratz on February 12, 2013 at 1:00pm — 3 Comments

Google Location Monitoring

Google's newest patent will prove to be both beneficial and terrifying to users, which is just about par for the course for the search engine juggernaut. It involves tracking you wherever you go and then collating and analyzing that data for personal identification trends. Creepy? For sure. Useful for …

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Added by Timothy Martell on February 12, 2013 at 12:00pm — No Comments


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Facebook Offers

Facebook users have shown that they’re more willing to interact with content in their newsfeed than traditional advertising. With Facebook Offers, you can deliver deals to your fans’ news feeds each day without having to use an outside website like Livingsocial. These offers can spread quickly when your fans share them…

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Added by Ketty Colom on February 12, 2013 at 11:19am — 3 Comments

Lost +1's on Google+ Page Overnight?

I wanted to reach out to the ADM community regarding an issue that was brought to my attention today from some dealers.

Looks like businesses are seeing that they have lost +1's on their Google+ page overnight.

This Google product forum…

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Added by Christine Rochelle on February 12, 2013 at 10:00am — No Comments


Subscriber
Branded Online Video Distribution Tactics, December 2012 [CHART]

Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough.

While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives…

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Added by Joe Schwartz on February 12, 2013 at 9:31am — No Comments


Subscriber
Identify & Remove the Obstacles to Customer Loyalty

A recent article in Direct Marketing News offers an in-depth analysis of the typical obstacles that companies must overcome to build customer loyalty. If your business is not getting the most out of its customer loyalty program, it’s probably due to one of the following four reasons:

 

1.  Difficulty in measuring and using…

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Added by Mike Gorun on February 12, 2013 at 7:32am — No Comments


Subscriber
The Ninth Commandment of Automotive Video Marketing: Make More Than One Video [How to Plan a Campaign]

So you drank the Kool-Aid, you are committed to producing a video to highlight the differentiators of your dealership.  What is more, you’ve decided to launch a YouTube channel, which you intend to plan and execute thoughtfully.  Most importantly, you’ve allocated…

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Added by Joe Schwartz on February 11, 2013 at 9:30pm — 14 Comments

Focus on Affinity with Facebook Posts

From a marketing and advertising perspective, Facebook is a game. It may not be very fun for businesses, but just because you don’t like something doesn’t mean that you don’t have to play along to be successful. On the other hand, some businesses have plenty of fun on Facebook. Whether you do or not makes absolutely no difference, though some will say that if…

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Added by J.D. Rucker on February 11, 2013 at 8:30pm — No Comments

Turn a Negative Review into a Positive Online Reputation

Customers love online review websites, like Yelp, to share their experiences with the rest of their world.

 …

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Added by chatmeter on February 11, 2013 at 10:00am — No Comments

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