Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Every day third party auto sites like Autotrader, Yahoo Autos, Every Car Listed, and Lemonfree, steal customers that are rightfully yours!
We've developed a guaranteed approach to dealing with these poachers and have had a 100% success rate in giving dealers back control of their brand.
View our proven results by…Continue
Added by Andrew Brinkworth on April 5, 2011 at 8:21am — No Comments
Walk into any automotive dealership of twenty years ago today, you’d think you hopped into the DeLorean from the Back to the Future movies. Dealerships had the look and smell of your grandparent’s den: floor-to-ceiling windows that shared walls with dark colors or wood paneling.
The floors? Plain tile (usually white or beige)…the type you’d find in a grade school cafeteria.
The waiting area? A hanging photograph or an oil-based “likeness” of a popular vehicle sold at the…Continue
Added by Stacy Mueller on April 5, 2011 at 8:18am — No Comments
Boca Raton, FL - (April 5, 2011) -- PSCars.com today announced that it is debuting a revolutionary online vehicle shopping portal at the Digital Dealer Conference & Exposition (April 19-21, 2011), at Booth #335 in Orlando, FL, giving dealers a new way to showcase their stores and inventories online and sell more effectively to online vehicle buyers.
“Our goal is to transform the…Continue
I am half way through my six week QR code print advertising experiment. I wanted to post my results to date and make adjustments based on forum input. So please let me know your thoughts.
61% - Unique QR Searches
30% - Unique Telephone Calls
9% - Unique URL Referrals
Here’s the scenario; I placed a QR code in my local newspaper (Chicago Tribune) advertising. The Chicago market is still very strong for print media and it makes up about 33% of my advertising…Continue
Among the many methods of digital automotive advertising, mobile phones are emerging as one of the most effective devices to promote your dealership. But not all mobile phones are created equal.
While SMS marketing capitalizes on text messages to propel its campaigns, another platform for mobile marketing is gaining popularity. I’m talking about smartphones. IDC’s 49.2% market growth prediction for 2011 shows that smartphones such as the iPhone, Android, BlackBerry, etc, are…Continue
May 18 - 20 in Kansas City, MO with:
Added by Ralph Paglia on April 4, 2011 at 10:00am — No Comments
Let me start by asking, are you familiar with Foursquare? Basically, it is a location based network where you can share places you have been with your friends by “checking in” at your favorite places. Also, you can add tips for other people to read when they check in. Then, probably the biggest social effect that happens for businesses is that once you check in on Foursquare, it asks you if you want to share that information on your Facebook and Twitter pages.
Imagine for a minute,…Continue
Added by Rob Hagen on April 4, 2011 at 10:00am — No Comments
One such shining star in Rob Fontano from…Continue
Added by Brian Pasch on April 4, 2011 at 9:12am — No Comments
As one who launches three to four e-mystery shops per week, I get to see the marketplace from a perspective far different than the one I had when I worked at a store. I’ve learned that a lot of what, in my selling days, I thought was good material actually contains a message far different from the one intended – and that the message that comes across is not always a good one.
Judging by some of the follow-up emails I get from dealerships today, many stores still have the…Continue
Added by Brian Pasch on April 2, 2011 at 4:00am — No Comments
For a couple of months now we have been posting auctions to Ebay for some aged and specialized inventory with little to no action. I am wondering if anyone has any particular strategies or processes they use that have shown some success or is it better to place more focus and concentration to third party providers like Autotrader and Cars, we currently use these services and although we have a tough time correlating sales we do see marketable effectiveness.
The mouse and keyboard were invented before the Internet even existed. Since then, countless technological advancements have allowed for much more efficient human computer interaction. Why then do we continue to use outdated technology? Introducing Gmail Motion -- now you can control Gmail with your body.
Gmail Motion uses your computer's built-in webcam and Google's patented spatial tracking technology…Continue
Added by Todd Vowell on April 1, 2011 at 9:13am — No Comments
Watch Ken Beam show you gorgeous 2008 EOS Lux Hard-Top Convertible!
Added by Ken Beam on April 1, 2011 at 8:30am — No Comments
Added by Ralph Paglia on April 1, 2011 at 6:14am — No Comments
Added by Ralph Paglia on April 1, 2011 at 6:00am — No Comments
Added by Ralph Paglia on April 1, 2011 at 5:57am — No Comments
2012 Honda Civic Sneak-Peak Review
The 2012 Honda Civic is a celebration of its heritage of surpassing super-high mileage landmarks, combined with progressive features and superior affordability. Sticking…Continue
Added by Ralph Paglia on March 31, 2011 at 9:30pm — No Comments
Print classified ads are one of the main tools auto dealers use to advertise their vehicles and service but as more and more people are turning to the internet for information, online classifieds are significantly and steadily outperforming newspapers and periodicals in providing ad spaces and lead generation.
Craigslist alone, as an established leader among local online classifieds, boasts over 20 billion page views each month, besting online retail giant Amazon and…Continue
Added by Paul Potratz on March 31, 2011 at 12:25pm — No Comments