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All ADM Member Blog Posts (9,978)

The Single Most Important Thing to Keep in Mind About Automotive Social Media


Over the last several months, really since speaking at the Digital Marketing Strategies Conference in Napa Valley earlier this year, one of the themes that we've been focused on is this:

"What happens on your Facebook, Twitter, and other social media pages is not nearly as important as what happens on other people's Facebook, Twitter, and social media pages."

Every few months I…


Added by J.D. Rucker on October 18, 2011 at 11:18am — 13 Comments

6 Simple Commission Ideas for Improving Customer Retention

As the economy has continued to fluctuate almost constantly, businesses have been forced to adapt processes and strategies to fit changing economic demands. One of the biggest changes in the automotive industry is that dealers are no longer able to wait for customers to come to them. Dealerships need to ensure that their sales teams are prepared to first find the sales.

Sales people will generally focus on the processes that deliver the dollars, and these processes have changed.…


Added by Mike Gorun on October 18, 2011 at 10:51am — No Comments

Why Used Car Departments Should Pay “Door Rate” for Service

It’s a generally accepted practice in the auto retail business: the service department offers the used car department discounted rates. Doing so keeps the recon cost of the vehicle low, which makes the resulting margin and gross higher.

But does it really? I would argue that dealerships as a whole would reap more profit if the service department charges the used car department “door rate.” How so?

First of all, the used car department is a high volume customer. Think of all the…


Added by Mike Esposito on October 18, 2011 at 10:25am — No Comments

2012 Trend Toward Fuel-Efficient Compacts

As we are in the midst of the 2012 model year, some all new models are now on the market along with several redesigns, one such new model being the Chevrolet Sonic. It seems this fresh new vehicle is trying to steal some thunder from the Ford Fiesta campaigning method by using social media and appealing to a younger…


Added by Amanda Meuwissen on October 18, 2011 at 9:27am — No Comments

Fighting for the American Dream - Grand Theft Auto

Grand Theft Auto – How Citizens Fought for the American Dream


May 14 and 15, 2009 – two days in which Chrysler and General Motors, with the help of the government, literally stole the life’s work from nearly 2,000 business owners.


Two years later, the history from the dealers’ perspective of those days are hitting the bookstores. And they are must reads for anyone associated with the automotive retail…


Added by Cliff Banks on October 18, 2011 at 7:30am — No Comments

J. D. Power and Associates Automotive Internet Roundtable Speakers


I attended the 2011 J. D. Power and Associates Automotive Internet Roundtable and found the information delivered to be data driven, high value and based on thorough market research. The three day event featured an excellent line-up of speakers and panelists, which included the following marketing and…


Added by Ralph Paglia on October 18, 2011 at 7:15am — No Comments

The Process Is The Process

When you are working a deal, how do you direct your sales people?  Do you insist they follow your steps to the sale?  Regardless of whether you have 8, 10 or even 12 steps, you have a specific process to increase the chances of success in selling and retaining that customer for a long time.  So, why don't you do that when…


Added by John Fuhrman on October 18, 2011 at 6:52am — No Comments

CAR-Research XRM Appoints Patrick Kelly as President & COO


Houston, Texas, October 18, 2011CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the appointment of…


Added by sara callahan on October 18, 2011 at 6:22am — No Comments Continues to Invest in VinSolutions - The Leading Software Solutions Package for Dealers |

ATLANTA and OVERLAND PARK, Kan., Oct. 17, 2011 /PRNewswire/ -- Since acquired VinSolutions in June of this year, it has made a number of investments in the company to ensure it maintains its position as the leading software solutions package for dealers.


VinSolutions operates as a subsidiary of, and the two businesses continue to collaborate on methods of infusing value into both companies and their customers. There are multiple areas that…


Added by Joseph Little on October 17, 2011 at 4:43pm — No Comments

Service Lane Healthcare – Taking the “VITALS”

Every single time you go to the Doctor’s office, it happens.


They take your “vitals”


They check your pulse, your temperature, your blood pressure and they weigh you.


Your vitals are an indication of how your body is doing…


Added by Jim Kristoff on October 17, 2011 at 10:28am — 6 Comments

Call Center Tracking

Does anyone out there have a spread sheet for tracking calls made in a call center.

Added by jkimes on October 17, 2011 at 10:21am — No Comments

Tips for Auto Dealers to Avoid Email Spam Filters

It is so frustrating when trying to send a legitimate, valuable email to a customer (future or current), and have it be blocked by a spam filter.  While there are some auto dealers that do send emails that might be properly classified as spam, most dealers who have spam issues are sending real emails to real customers.  Their email campaigns are being inappropriately blocked by various spam filters.


Here are some tips to avoid the dreaded spam filter in your customer's email…


Added by Ali Amirrezvani on October 17, 2011 at 8:04am — 1 Comment

Auto/Mate’s Latest Auto Dealer Survey Reveals Social Media & Mobile Apps On the Rise

CLIFTON PARK, N.Y. – October 17, 2011 – Auto/Mate Dealership Systems ( announced today the results of an auto dealership technology survey it conducted in September. The 159 survey respondents included 55% owners and general managers, and 45% a mix of management positions including controllers and CIOs, dealer principals, service and parts managers, and sales managers.

“We are getting more requests from our dealer…


Added by Mike Esposito on October 17, 2011 at 7:43am — No Comments

Southside Financial Group Launches National Subprime Loan Portfolio Program

Southside Financial Group Launches National Subprime Loan Portfolio Program to Help Franchised and Independent Auto Dealers Achieve Greater Liquidity


Arlington, Texas, October 17, 2011 -- Southside Financial Group (, an active purchaser of auto finance receivables, today announced the launch of a…


Added by sara callahan on October 17, 2011 at 5:05am — No Comments

Your Internet Manager Should Not Be Your Digital Manager

Jeff Cryder

In 2012, there's a person you need to hire if you haven't already. Every dealership or dealer group that wants to succeed MUST hire a Digital Manager. I go into more details about what a digital manager does in a blog post on Techi, but here I want to shed some light on the differences between an internet manager/BDC manager and a…


Added by J.D. Rucker on October 17, 2011 at 2:50am — 10 Comments

What's your ROI on that Billboard?

Many times after giving a presentation on content I've been faced with the question, "what's the ROI on blogging?"


I tried to explain an answer by walking through the scattered buying process that most consumers have, but instead started to add a slide to the beginning of my presentation that read, "CONTENT IS NOT ABOUT SALES, IT IS ABOUT BUILDING RELATIONSHIPS."


The result? I still get the ROI question at the end.


I noticed some bloggers that…


Added by Christine Rochelle on October 16, 2011 at 7:44pm — 2 Comments

From the Trenches- When Less is Better


Do you want less visitors to your website? Do you want fewer leads? Do you want less “Likes” on your Facebook fan page? Probably not, but here’s why you might.

1. You have high volume and high bounce rate on your website.

2. You’re attracting the wrong people for the wrong reasons.

3. You’re getting time-wasting leads that don’t and won’t convert to sales.

4. You’re not prepared to deal with a high volume of leads.

5. Facebook fans like a game on your…


Added by Tom Gorham on October 16, 2011 at 10:30am — 5 Comments

Rules of Engagement: Following Up on Social Media Leads

There’s a lot of talk about Social Media ROI.  Blogs and books and discussions are everywhere about how to measure it.  For dealerships, I’ve found one simple… Continue

Added by Kathi Kruse on October 15, 2011 at 6:58am — 3 Comments

Driving Sales Event Set the Bar HIGH!!!!

Sitting here after Driving Sales Executive Summit, reviewing my notes and thoughts about this event. First, all who did not take the time to come, you missed out. Not just on a great location, not just on the networking but on the incredibly high level of education. 

What Jared and his team accomplished was to set the bar very high for other conferences to come in the automotive space. He not only got great educators and speakers from the industry, he reached out and got speakers who…


Added by Glenn Pasch on October 15, 2011 at 4:29am — No Comments

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