Automotive Digital Marketing

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All ADM Member Blog Posts (13,012)

Google Voice Increases Internet Lead Connection Rate

Recently, I have been playing around with various tools in order to increase how BDC departments connect with their internet leads.  It has been painful to watch BDC coordinators solely rely on the telephone that the dealership provides.  At one dealership I asked for an investment of a mobile phone…

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Added by Stan Sher on May 26, 2013 at 11:37pm — 4 Comments

Manage Your Inventory Feeds (Cars.com and others)

There has been plenty of controversy about cars.com and other vendors taking dealers inventory and feeding them to some really nasty anti-dealer sites such as cargurus.com. I believe that Jim Ziegler has done a great job standing up for the automotive retail community by fighting for what is right. I am…

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Added by Stan Sher on May 26, 2013 at 10:41pm — No Comments


Influencer
Why Should Car Dealerships Train? - Automotive Sales - Car Sales



http://www.internetsales20group.com

Why Should Car Dealerships Train? - Automotive Sales - Car…

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Added by Sean V. Bradley on May 26, 2013 at 4:58pm — No Comments

From the Trenches - Dare to Brand the Brand within the Brand

 

If you are a dealer or business owner, are you proud of each and every one of your employees?  Are you confident that they represent your business well and are customer service oriented?…

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Added by Tom Gorham on May 26, 2013 at 12:00pm — 2 Comments


Influencer
What’s important in a Presentation – Peaks and Endings

I can relate to this as I had a colonoscopy in Bogota,…

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Added by Bill Cosgrove on May 26, 2013 at 11:00am — No Comments

Self Funded In House Financing Can Present Legal Snares

What legally defines a merchant who uses a self-funded, in-house financing program?  Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.

 

They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes…

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Added by Jon Floyd on May 26, 2013 at 9:30am — 1 Comment

5 Signs that Your Facebook Page Sucks

Don't Suck

Facebook has a promise that it has made to businesses. It’s not an official promise in writing anywhere on the site. It’s an implied promise. “We have the attention of the masses. If you want to get in front of them, we’re the biggest game in town.”

The unfortunate reality is that the majority of businesses, particular small and…

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Added by J.D. Rucker on May 26, 2013 at 6:00am — 3 Comments


Influencer
Listen to your Facebook Page; It Is Telling You Something.

If you are a business that has a Facebook page, then you already know building a community on the page does…

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Added by Amanda Ryan on May 25, 2013 at 3:00pm — 21 Comments

3 Things That Will Dial In Your Web Presence

Ok, so I chose to post this picture for 2 reasons. 1) To prove that I in fact had hair at one point of my life and, 2) it fit perfectly with the topic of this artcle. 

I first learned the term “Dialed in” when I worked…

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Added by Michael Cirillo on May 25, 2013 at 7:52am — No Comments

Facebook Marketing is an All or Nothing Endeavor

Facebook Marketing is an All or Nothing Endeavor image Training 600x334

Commitment. It means different things to different people. When it comes to social media marketing and Facebook in particular, it means making the choice to work hard, keep going, and stay disciplined.

Facebook is extremely fickle. Its algorithm relies on momentum, something that dies…

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Added by J.D. Rucker on May 25, 2013 at 6:00am — No Comments

The Most Important Social Media Webinar I’ve Ever Presented is Coming Soon

Important

On June 5th, I will be presenting a webinar called “Beyond the Basics: 5 Myths and 10 Rules for Advanced Social Media Mastery“. It might as well be called, “Stop the madness because the social media world is going down a dark path.”…

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Added by J.D. Rucker on May 24, 2013 at 6:00am — No Comments

What's The Point?

Something that both concerns and frustrates me is the internet secret shopper program.

It's not that I have a problem with the concept, but I find the execution to be laughable. Having experience with only a few manufacturers' secret shopper programs, I readily admit that there may…

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Added by Stephen Favill on May 23, 2013 at 5:31pm — 5 Comments


Influencer
Stacey's Mom Has Got It Going On...

...In social media that is. And to be really specific, on Facebook, Twitter, and Pinterest. Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report.…



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Added by Ketty Colom on May 23, 2013 at 12:30pm — No Comments

Getting the “Green Light” When Making an Outbound Call

After participating in one of my recent webinars a sales manager asked me a great question. He said “Why even ask the "green light" question?  Doesn't that just give them an easy excuse to hang up.” He was pointing at what he considers a flaw in one of my steps to the outbound call. I had just explained in the webinar that after you have greeted the person on the other end of the call and verified to who you are speaking you should ask them if you are calling at a “Bad Time”. In other words…

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Added by Mike Paradies on May 23, 2013 at 8:30am — No Comments

Gas Prices Aren’t Negatively Impacting Consumers Decision To Travel Over Holiday Weekend

The start of the summer driving season is expected to be a bit of a mixed bag, based on feedback from a Swapalease.com Memorial Day Driving Survey conducted during the first two weeks of May. More people feel that gas prices aren’t negatively impacting their decision to travel compared with last year. However, fewer people plan on traveling during this year’s holiday weekend.…

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Added by John Sternal on May 23, 2013 at 8:12am — No Comments

Last Week's Google+ Updates: What They Mean for Your Dealership



Kaitlyn Bender, Cobalt Reputation Management Specialist
by Kaitlyn Bender, Reputation Management Specialist



By this point, we all know that the Google+ platform is ever-changing. So last week's updates should come as no surprise. We've done our best to break down the recent changes and highlight the most…

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Added by CDK Global on May 23, 2013 at 6:30am — 2 Comments

Why Irrelevant Giveaways and Games Are Killing Your Facebook Page

So, you have a Facebook page for your business. You’re ready to tap into the most powerful social site in the world. You want to get fans, to get people to like your page and hear your messages, to communicate with them in a meaningful way and to help drive more business.

You figure that,…

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Added by J.D. Rucker on May 23, 2013 at 6:00am — 8 Comments


Influencer
Creating Customer Loyalty through Consistency

Hotel chains across the country have long had problems with customer loyalty due to an  inconsistent customer experience. In researching the problem it was found that the prime reason for the disparity in customer experience was due to the growth of each major brand. Hotel chains were…

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Added by Richard Holland on May 23, 2013 at 4:18am — 5 Comments

Greatest Rock Ballad of All Time: Bob Seger's "Turn The Page"

I consider the Bob Seger song; "Turn The Page"

(Greatest Hits Album)…

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Added by Ralph Paglia on May 23, 2013 at 1:00am — 2 Comments

Great Deals on VWs! | HUGE Memorial Day Weekend Sales Event at Douglas VW in Summit NJ! | Union Co. NJ VW Dealer

 photo 8888_zps9dcdc28c.jpg  
 

That`s right! The fun begins this Friday May 24th at Douglas VW in Summit

 as we kick off the Biggest Memorial Weekend VW Sales Event in New Jersey!



If you are in the market for a New or Pre-Owned Volkswagen

 you will NOT want to miss…
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Added by Ken Beam on May 22, 2013 at 11:42am — No Comments

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