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All ADM Member Blog Posts (9,105)

St. Louis Ford Dealers Turn to Flash Point for Mobile Lead Generation





How the Quality Ford Dealers Are Turning Their 2011 Automotive Sponsorships into Lead Generating Machines



Finally, an affordable turnkey mobile solution for Ad Groups and Their Retailers

What do you get when you combine a stadium full of rabid fans and huge prize packages with good marketing and a state-of-the-art… Continue

Added by Scott Empringham on April 5, 2011 at 8:59am — 1 Comment

You can stop third party sites from hijacking your customers!

Every day third party auto sites like Autotrader, Yahoo Autos, Every Car Listed, and Lemonfree, steal customers that are rightfully yours!

 

We've developed a guaranteed approach to dealing with these poachers and have had a 100% success rate in giving dealers back control of their brand.

 

View our proven results by…

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Added by Andrew Brinkworth on April 5, 2011 at 8:21am — No Comments

The Evolution of the Automotive Dealership

Walk into any automotive dealership of twenty years ago today, you’d think you hopped into the DeLorean from the Back to the Future movies.  Dealerships had the look and smell of your grandparent’s den: floor-to-ceiling windows that shared walls with dark colors or wood paneling.

The floors? Plain tile (usually white or beige)…the type you’d find in a grade school cafeteria.

The waiting area? A hanging photograph or an oil-based “likeness” of a popular vehicle sold at the…

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Added by Stacy Mueller on April 5, 2011 at 8:18am — No Comments

PSCars.com Launches Auto Dealer-Focused “Revolution” for Online Vehicle Sales



Boca Raton, FL - (April 5, 2011) --  PSCars.com today announced that it is debuting a revolutionary online vehicle shopping portal at the Digital Dealer Conference & Exposition (April 19-21, 2011), at Booth #335 in Orlando, FL, giving dealers a new way to showcase their stores and inventories online and sell more effectively to online vehicle buyers.

 

“Our goal is to transform the…

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Added by sara callahan on April 5, 2011 at 6:53am — 9 Comments

QR Code advertising in print media - Real World Results

I am half way through my six week QR code print advertising experiment. I wanted to post my results to date and make adjustments based on forum input. So please let me know your thoughts.

61% - Unique QR Searches

30% - Unique Telephone Calls

9% - Unique URL Referrals

Here’s the scenario; I placed a QR code in my local newspaper (Chicago Tribune) advertising. The Chicago market is still very strong for print media and it makes up about 33% of my advertising…

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Added by Steve Camp on April 4, 2011 at 7:01pm — 2 Comments

The Benefits of SMS Marketing for Your Auto Dealership

Among the many methods of digital automotive advertising, mobile phones are emerging as one of the most effective devices to promote your dealership. But not all mobile phones are created equal.

While SMS marketing capitalizes on text messages to propel its campaigns, another platform for mobile marketing is gaining popularity. I’m talking about smartphones. IDC’s 49.2% market growth prediction for 2011 shows that smartphones such as the iPhone, Android, BlackBerry, etc, are…

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Added by Paul Potratz on April 4, 2011 at 12:33pm — 2 Comments

Internet Battle Plan V Dealer Training Seminar in Kansas City

May 18 - 20 in Kansas City, MO with:

Ralph Paglia

Larry Bruce

Sean Stapleton

Jim Ziegler…

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Added by Ralph Paglia on April 4, 2011 at 10:00am — No Comments

4/16 is Foursquare Day, What Does This Mean to Your Dealership?

Let me start by asking, are you familiar with Foursquare? Basically, it is a location based network where you can share places you have been with your friends by “checking in” at your favorite places. Also, you can add tips for other people to read when they check in. Then, probably the biggest social effect that happens for businesses is that once you check in on Foursquare, it asks you if you want to share that information on your Facebook and Twitter pages.

Imagine for a minute,…

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Added by Rob Hagen on April 4, 2011 at 10:00am — No Comments

Rob Fontano Shows The Power of Video Conquest Marketing

Rob Fontano Video Workshop There are many passionate dealership employees that attend conferences, read books, develop a strategy, and them implement it perfectly.

One such shining star in Rob Fontano from…

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Added by Brian Pasch on April 4, 2011 at 9:12am — No Comments

CONFESSIONS OF A MYSTERY SHOPPER - PT 1

As one who launches three to four e-mystery shops per week, I get to see the marketplace from a perspective far different than the one I had when I worked at a store.  I’ve learned that a lot of what, in my selling days, I thought was good material actually contains a message far different from the one intended – and that the message that comes across is not always a good one. 

 

Judging by some of the follow-up emails I get from dealerships today, many stores still have the…

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Added by Trace Ordiway on April 3, 2011 at 11:30am — 2 Comments

20,000 Franchise Dealers Receive Warning Notice



Did you know that your local competitor just got smarter? You thought that they were behind the ball with digital marketing, social media, and leveraging the…

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Added by Brian Pasch on April 2, 2011 at 4:00am — No Comments

Craigslist / Ebay Motors Issues

For a couple of months now we have been posting auctions to Ebay for some aged and specialized inventory with little to no action.  I am wondering if anyone has any particular strategies or processes they use that have shown some success or is it better to place more focus and concentration to third party providers like Autotrader and Cars, we currently use these services and although we have a tough time correlating sales we do see marketable effectiveness.

 

Secondly, does…

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Added by Gregory A. Oldaker on April 1, 2011 at 1:37pm — 1 Comment

Introducing Googles NEW Gmail Motion - A new way to communicate

A new way to communicate

The mouse and keyboard were invented before the Internet even existed. Since then, countless technological advancements have allowed for much more efficient human computer interaction. Why then do we continue to use outdated technology? Introducing Gmail Motion -- now you can control Gmail with your body.

How it works

Gmail Motion uses your computer's built-in webcam and Google's patented spatial tracking technology…

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Added by Todd Vowell on April 1, 2011 at 9:13am — No Comments

Watch Ken Beam show you a Springtime Special at Douglas VW in Summit NJ! 2008 VW EOS Convertible!

Watch Ken Beam show you gorgeous 2008 EOS Lux Hard-Top Convertible!



As Union County New Jersey`s Select VW Certified Pre-Owned Dealership, we always have an excellent selection of clean, low mileage Certified Volkswagens in… Continue

Added by Ken Beam on April 1, 2011 at 8:30am — No Comments

Google Tips and Techniques; Hide sites to find more of what you want

The Official Google Blog - Insights from Googlers into our products, technology and the Google culture
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Added by Ralph Paglia on April 1, 2011 at 6:14am — No Comments

Google Search +1 Button Invitation and Video

Google is always experimenting with new features aimed at improving the search experience. Take one for a spin and let us know what you think. 



Join an experiment and you'll see that feature whenever you do a Google search. Note that you…
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Added by Ralph Paglia on April 1, 2011 at 6:00am — No Comments

Ford Hybrids Rated Highest for Customer Payback, Value

Ford Hybrids Rated Highest for Customer Payback, Value



2011 Fusion Hybrid
  • Ford hybrid vehicles rank at the top of the list for payback and fuel cost savings, giving consumers more value and return on investment, compared to competitors
  • Ford’s hybrid vehicle lineup – the Fusion Hybrid and Escape…
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Added by Ralph Paglia on April 1, 2011 at 5:57am — No Comments

2012 Honda Civic Sneak-Peak Review

2012 Honda Civic Sneak-Peak Review

The 2012 Honda Civic is a celebration of its heritage of surpassing super-high mileage landmarks, combined with progressive features and superior affordability. Sticking…

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Added by Ralph Paglia on March 31, 2011 at 9:30pm — No Comments

Why thinking 2-dimensional makes suddenly more sense than just thinking out of the box

Good news for early adapters in our so beloved automobile industry. When you are one of the pioneers using in your ads, Maroni stickers, or even on Business cards the two-dimensional barcode like images – a.k.a. quick-response codes or in short QR-Codes – you past the stage of  prior “thinking out of  the box” with flying colors.

 …

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Added by VJ on March 31, 2011 at 12:25pm — 2 Comments

Increase Your Leads With Online Classifieds

Print classified ads are one of the main tools auto dealers use to advertise their vehicles and service but as more and more people are turning to the internet for information, online classifieds are significantly and steadily outperforming newspapers and periodicals in providing ad spaces and lead generation.

 

Craigslist alone, as an established leader among local online classifieds, boasts over 20 billion page views each month, besting online retail giant Amazon and…

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Added by Paul Potratz on March 31, 2011 at 12:25pm — No Comments

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