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All ADM Member Blog Posts (10,849)

Dealers -- DealerRater would like your opinion about reputation management

DealerRater is conducting a short survey about online reputation management and cordially invites auto dealership personnel to participate. All responses are confidential and upon completion of the survey, you will be entered into a random drawing for a $200 American Express gift card. Your participation matters. Results will be summarized in a future press release and will cover any important trends revealed regarding online reputation management and social media in automotive dealerships.…


Added by sara callahan on May 9, 2012 at 7:05am — No Comments

Build Loyalty with Five Metrics: #4—Retail Member Spend

Dealerships with the most effective loyalty programs drive results in five key areas: marketing responsiveness, sales-to-service conversion, service visitation, retail member spend and member repurchase intent.


This is the fourth blog in a five-part series where I explain how loyalty programs improve each of these metrics. Last week I touched on service…


Added by Mike Gorun on May 8, 2012 at 2:21pm — No Comments

Why Facebook is the Most Important Digital Ad Spend for Dealers to Make

Using Facebook only for fan pages for your customers and spending all your digital ad spend with Google is incorrect.  Facebook is where your customers are for many hours per day, and--despite Google's additional audience from Google+'s much-smaller social media…


Added by Keith Shetterly on May 8, 2012 at 1:30pm — 15 Comments

Dealership Experience Key To Optimizing Car Sales: Research Report

Good dealership experience sells more cars than ever

Lexus, Infiniti, Lincoln and Mercedes-Benz top the list for dealership experience influencing the sale. Buick, Audi…


Added by Ralph Paglia on May 8, 2012 at 10:30am — 2 Comments

Management Self Evaluations

This is the second in a series of articles on management training. (Part one can be found on my blog)

A few of my team had been asking me about helping train them on what it means to…


Added by Glenn Pasch on May 8, 2012 at 10:23am — No Comments

PCG Bootcamp: The 7 Habits of Highly Effective Internet Salespeople

HEY!  I'm going to be hosting a session at next week in Las Vegas for Brian Pasch on THIS VERY SUBJECT, so I've resurrected this blog to help set the stage.  For example, do you hire the right people?  Do you know how to measure them?  Do you know how to PAY them?  And do you know how to keep them?  All topics for my session!  Register and attend!  :)  Thanks!  Keith

1) They get the…


Added by Keith Shetterly on May 8, 2012 at 8:39am — 5 Comments

Generate leads effortlessly

Hi everybody,
Are you aware of how Car Dealerships use mobile apps to generate leads and retain customers?
Look this up & let me know if you'd like more details about it

Added by Dineen Oliver on May 8, 2012 at 8:13am — No Comments

A New Journey and New Opportunities

I am excited to announce that effective May 4, 2012, I embarked on a new journey, and resigned from the re:member group. I will be heading back to the corporate world to assist United Health Group in developing its Member Experience Strategy.  Many of you assisted me during my transition period, and I am so thankful for all the help I received.  I am very excited about this position—it’s exactly what I was looking for when I started my job search: To be able to enhance the Customers’…


Added by Paul N. Long on May 8, 2012 at 6:56am — 2 Comments

Napa Valley Executive Retreat For Dealership Executives

I am pleased to invite Dealer Principals, General Managers, and Dealership Executive Managers to the Napa Valley Executive Retreat on September 15th and 16th, in the beautiful Napa Valley.  

First Class Educators is hosting this special event for dealership executives this fall and I will be one of the featured speakers.  I love wine and the Napa Valley so this is a perfect match for me!…


Added by Brian Pasch on May 7, 2012 at 6:30pm — 1 Comment

Optimizing Your Dealership's Marketing and Advertising Budget

Please check out my article in the May 2012 issue of Dealer Marketing Magazine:

Optimizing Your Dealership's Marketing and Advertising Budget…


Added by Ralph Paglia on May 7, 2012 at 5:00pm — 5 Comments




Auto-Bio, a California company providing dealerships with a proven and unique sales tool for

pre-owned vehicles since 2004 is changing its name to CAR-BIO. Auto-Bio provides a booklet

on each specific pre-owned vehicle on a dealership’s lot, plus an electronic version for dealership

websites and a QR code sticker for mobile devices. The Auto-Bio booklet and electronic version

is a “biography” on each…


Added by Kim DePalma on May 7, 2012 at 2:06pm — No Comments

Graff Chevrolet -- Getting Facebook Right with Moms - Case Study

Graff Chevrolet_Logo Graff Chevrolet is proud to serve the auto dealership needs of cities such as Bay City, Midland, Saginaw, Mount Pleasant, Essexville, Pinconning, Coleman, Sanford, Carrollton, Frankenmuth, St.…


Added by Jody DeVere on May 7, 2012 at 11:59am — No Comments

CAR-Research XRM’s New Benchmark Reports Ensure Auto Dealers Reap Maximum Benefits, Profit from CRM

Houston, Texas, May 7, 2012 -- Many auto dealers grossly underuse their CRM and in some cases have no idea of its full capabilities. CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced a new system of holding their Client Relationship Specialists accountable to new benchmark reports that…


Added by Kurt Kubicki on May 7, 2012 at 9:00am — 2 Comments

How Avoid SMS/Texting Lawsuits: 4 Quick Tips to Keep Your Dealership Safe

Late last year, a 2.5 million dollar lawsuit was won against Lithia Motors Inc. for sending unwanted text messages to customers without giving them the option to opt out of the text messages. According to, Lithia was hit with a class-action lawsuit for broadcasting to 57,800 consumer cell phones text messages that failed to adequately allow the recipients to opt out of…


Added by Ketty Colom on May 7, 2012 at 8:00am — 15 Comments

Is Anyone Using Sales Managers to Manage Their BDC?

I am preparing a presentation to our General Managers about our BDC operations and it got me thinking about how BDC's have changed in recent years.  When I started in the car business in 1998, the BDC generally consisted of a couple of reps who were usually the poorest…


Added by Mike Warwick on May 6, 2012 at 5:30pm — 23 Comments

Marketing your Dealership 101

“You will not find a lower price on any models except OUR lot!!!”  Really?  Are consumers that naïve to believe that?  And you just spent $2,500 to produce this commercial and another $10,000 a month to run the spot over the course of 30 days.  Don’t even mention the fact that circumstances…


Added by James Schaefer on May 6, 2012 at 7:30am — 1 Comment

The Boot Camp Experience Will Energize Your Team

Multiple Strategies To Meet The Needs of Dealers

One of the greatest benefits of the Boot Camp Experience is that the conference attracts industry leaders to share their strategies in an intimate setting.…


Added by Brian Pasch on May 5, 2012 at 2:30pm — 1 Comment

Car Company Results from Super Bowl TV Commercials 3 Months Later

Consumer Recall of Brands, Car Buyer Actions Diverge in Response to Super Bowl Automotive Advertising…


Added by Ralph Paglia on May 5, 2012 at 8:00am — No Comments

The 4 Fundamentals of Writing a Good Press Release

I can’t tell you how many bad press releases I’ve read in the 30 years I’ve been doing PR. From typos to issuing marketing collateral as a release, it never ceases to amaze me how many companies don’t get what it takes to issue a solid release. Writing a press release worth reading is really very simple. …


Added by sara callahan on May 5, 2012 at 5:45am — 14 Comments

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