Professional Community for Car Dealers, Automotive Marketers and Sales Managers
It’s no secret that auto dealerships have frequently been forced to defend themselves against discrimination claims by employees and agencies such as the Equal Employment Opportunity Commission. As a result, many dealers have instituted comprehensive human resources programs to avoid potential problems. However, new technology brings new challenges.
As the use of social media grows, more and more dealerships are using the internet to screen potential employees. Many managers…Continue
Added by Jim Radogna on August 29, 2011 at 11:18am — No Comments
Added by Justin Braun on August 29, 2011 at 9:00am — No Comments
Added by Ralph Paglia on August 29, 2011 at 12:30am — No Comments
Added by Sheila Casey on August 28, 2011 at 9:11pm — No Comments
Ready to attend the most progressive dealer marketing event in the Auto Industry and don't know how to talk a decision maker into the $699 early bird ($999 at-the-door) price? IM@CS is giving away one entry to the DrivingSales Execute Summit in Las Vegas (Bellagio) October 9-11, just before the JD Power & Associates Internet Round Table at Red Rock. If you win, you just need to get there!
Added by Gary May on August 28, 2011 at 8:23pm — No Comments
Click to download Tony Jewson's AADA convention slide presentation on how to turn leads into customers; a goal that all dealer subscribe to but many fail to achieve, and more at:…Continue
Added by charles bayer on August 28, 2011 at 4:40pm — No Comments
From the home office in Barrow, Alaska... Top 10 Problems with Social Media:
10) My last “social media experiment” ended up in “stalking” charges and restraining orders
9) People can’t get the real essence of me through a computer
8) What happens when this whole internet fad dies off?
7) People never believe what they see on the internet
6) Well, wun pozitiv is nobuddy cairs to much abowt speling things rite
5) It takes so much time away from…Continue
Added by Brad Alexander on August 26, 2011 at 9:06pm — No Comments
One thing I have learned in the automotive Internet world over the past 13 years:
All truth passes through 3 stages.
( A quote by Arthur Schopenhauer)
When I first started selling cars via the Internet, most ridiculed it saying, "You can't sell cars over the…Continue
Our first week winner of the "Be One with Vin at Digital Dealer 11" promotion is Mark Nix!
If that's not your name, no worries. We're giving away prizes every week, all the way to DD11 in Vegas, so enter again every…Continue
Added by Joseph Little on August 26, 2011 at 12:05pm — No Comments
Some of DealerOn's car dealer website customers are incorporating QR codes on their sites, though it remains a technology that’s still maturing. While others in the industry have debated the benefits of using QR codes as a part of your dealership’s marketing strategy, I wanted to share some tips for running a QR Code campaign if your dealership is going to test this technology.
Before you start any marketing…Continue
Added by Ali Amirrezvani on August 26, 2011 at 11:47am — No Comments
I just ran across this post from Driving retention and wanted to share as it is so helpful and has been something we have been doing here at our dealership to hold on to our customers. Ck it out. At the bottom I have information about a card system that is working fantastic for us.
In a lagging economy, keeping your loyal customers loyal can become increasingly more challenging, but there is probably no other time when good customer loyalty is more vital to your business.…Continue
Added by Gloria Perry on August 26, 2011 at 10:25am — No Comments
What is Google+?
Google+ is the latest social networking service that lets users create a personalized online profile to interact with the people in their lives. The idea is to build upon what’s already available from social networking services like Facebook and Twitter. The…Continue
Added by Richelle Farley on August 26, 2011 at 10:09am — No Comments
Please join us this weekend for our
Added by Ken Beam on August 26, 2011 at 6:42am — No Comments
Life has changed, the way we sell cars has changed, business, in general, has changed. Now, it's time to embrace it, or fall by the way side. We live in an exciting social world where the new economy is more social in nature. Why? Because we are an untrusting lot. We are putting less and less stock in traditional advertising and more and…Continue
Added by TERRY GIBSON on August 25, 2011 at 2:26pm — No Comments
I'm looking forward to sharing with progressive dealers my latest research and strategies for automotive search engine optimization. Google has been making so many changes to how search engine result pages (SERP) are displayed that it is hard to know what is important and what is just fluff.…Continue
Added by Brian Pasch on August 25, 2011 at 2:04pm — No Comments
It’s hard to think there could be anymore ways to market your business these days. With all of the help from search engines, YouTube, Facebook and traditional marketing outlets, most would assume you are getting the best bang for your buck. But there is one way to market your automotive business that many don’t think about.
Free-lance marketing is a great tool to not only promote your…Continue
If you've never heard of Erik Qualman, Keynote speaker for the 11th Digital Dealer Conference & Exposition, check out this video.
Erik Qualman has recently advised/given…Continue
Added by Arnold Tijerina on August 25, 2011 at 9:00am — No Comments