Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
INDIANAPOLIS (December 6, 2013) – MaxTradeIn™, the free online marketplace that gives car owners the ability to trade in or…Continue
Added by Rachel Boyle on December 11, 2013 at 10:54am — No Comments
Right now social media is such a hot topic that it seems like it is the cure-all to all marketing woes. Unfortunately, that simply isn’t reality. Like any other marketing effort, social media takes strategy, day-to-day contribution, and an overall investment. However, if you follow simple guidelines and remain consistent, social media can benefit your dealership on many levels.
Consider implementing the following points into your social media strategy to foster…
Added by Rebecca Ward on December 11, 2013 at 10:30am — No Comments
Salerno Duane Commercial Trucks - 2014 Ram ProMaster Vans IN STOCK!
The Italian Workhorses - 2014 Ram ProMaster 1500, 2500 and 3500 Cargo Vans are Fully Customizable to all of your needs. Unlike most commercial vans on the market, these are fwd which makes them much easier to…Continue
Added by Jonathan Morales on December 11, 2013 at 8:00am — No Comments
Are you the CEO of your company? If you’re a sales person, and you answered no to this question, think again. To be successful you must have a CEO mentality. All successful sales people view themselves as a business within a business. Never forget that the company you work for writes and signs your check, but you fill in the numbers. Always take responsibility for everything. You are the CEO.
What does a CEO do?
First of all, a CEO designs a marketing…Continue
Added by Mark Tewart on December 11, 2013 at 7:52am — No Comments
What determines social media success? There are a lot of factors, and every single one is important. Of course we always talk about what kind of content your audience is expecting and the best ways to deliver that content across all platforms, but sometimes we have to delve a little deeper than that to succeed. That is why…Continue
Added by Erin Ryan on December 11, 2013 at 6:46am — No Comments
The folks over at DiGiorno Pizza seem to have given someone their Twitter password and said, “Go for it!” They are engaging people in the Twitter-verse in ways that would make many companies cringe. I’m fairly certain that football fans are in their target demographic so it makes complete sense that they are engaging football fans – both real and fantasy. However, they aren’t just talking to them about stats or complimenting great performances. They seem to have an affinity for trash…Continue
Added by sara callahan on December 11, 2013 at 5:29am — No Comments
SEO is a game of increments. If you take any one technique to the extreme, you can ruin the effectiveness. Not just the effectiveness of that one technique either, but your entire campaign. You need to play it smart and move slowly, accepting that—while their are certain aspects of SEO you can move fast and loud on—the majority of …Continue
Added by Timothy Martell on December 10, 2013 at 8:25pm — No Comments
Best Bed Bug Heat Treatment in NJ, NYC and CT area!
Back in Sept 2013, the NYC Health Department in Long Island reported that their facility had been infested with bed bugs. How ironic? Regardless of the location, bed bugs is a growing epidemic because one bed bug can create over 13,000 bed bugs in 6 months.
Read more here: …Continue
Added by Jonathan Morales on December 10, 2013 at 6:00pm — No Comments
Google’s Impact on Automotive's Search Is Going To Change Drastically
Will You Prepare or Play Catch Up? (Part 1)…Continue
There is one simple truth that must be recognized by all dealers. That is that the Internet plays a major role in how today’s automotive consumers research and purchase vehicles. Never before in the history of auto sales has there been a faster, more efficient way to get your brand in front…Continue
Added by Michael Cirillo on December 10, 2013 at 1:06pm — No Comments
A lot of changes have occurred in health care over the past year, which has yielded to confusion on both the employer and employee side. With the upcoming 2014 open enrollment, both sides must be educated about health care reform and the options available to them. As an employer, where do you start?
Consider the following to ease your way into 2014 open enrollment:
Added by Rebecca Ward on December 10, 2013 at 10:30am — No Comments
How Often Should Your Advertising Messages Change?
► How Consistent Is Your Content?
► When Should You Update Website Sliders?
► How Long Should Campaigns Run?
► When Do You Need A New Commercial?
Do you have the type of personality that you feel you must always be changing your marketing strategy for it to work? To build your brand you need to convey a consistent message with content that is recognizable across multiple platforms. That's this week on…
Is it plausible to believe that in the not too distant future, we as consumers may only have four or five different cars to choose from? Imagine for a moment that all the fine automobiles that manufacturer’s produce today are no longer for sale at a dealership down the street. The Government today has determined those vehicles are now unsafe, too expensive or just plain subpar. You didn’t know your vehicle was wrong for you – thankfully, our Government was there to let us know our…Continue
Added by Eric Hinkle on December 10, 2013 at 9:01am — No Comments
From glasses, to watches to clothing, wearable technology is the next wave of our digital world interweaving with our automotive lives.
Technology truly succeeds when it helps us make a process or way of life more productive and beneficial and the future holds a huge market…Continue
Added by Josh Knutson on December 10, 2013 at 8:31am — No Comments
Daytona Beach, FL – December 10, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today launched Driver Connect 2.5, an innovative upgrade to its leading…Continue
Added by Crystal Hartwell on December 10, 2013 at 7:39am — No Comments
How easy is it to do business with your business? How easy is it to get help? …resolve a problem? …answer a question? The answer to those questions is probably that you don’t know because you’ve never tried to do any of those things.
Want a real report card on how your staff is doing? Try being your own…Continue
It seemed that Google had all but given up on keeping PageRank up to date.
In the past year, it had only been updated a single time, back in February of 2013. Well, the long PageRank drought it now over, because as an early Christmas present, Google has updated PageRank across the web. Let's take a look at how the new PageRank landscape…Continue
Hello and welcome to this week’s Used Car Market Report from Ricky Beggs and Black Book. The Thanksgiving holiday and Black Friday are well behind us and we have had a full week of retail and wholesale activity to…Continue
Added by John Sternal on December 9, 2013 at 1:21pm — No Comments
What if shoppers walked onto your lot and asked you to hold their hand through the car buying process? Wouldn’t that make things easier? It would certainly be easier than getting by the 'just shopping' and 'no thank you for help' responses. You could direct them through your business, show them the inventory that interests them most, schedule a service appointment, or address any…Continue
Added by Big Tom LaPointe on December 9, 2013 at 10:00am — No Comments