Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Member Blog Posts (13,739)


Influencer
Fight at the Dealership!

As an avid reader of the automotive site, Jalopnik.com, I expect to see some crazy things on there. However, I never expected to read about a full on attack over the purchase of a vehicle! 

Apparently the purchaser put $300 down on the car and decided to back out later. Somehow this buyer did not like the outcome and decided to go on warpath inside the dealership!

What do you do to prevent this type of attack? Better yet, if…

Continue

Added by Shawn Case on October 21, 2013 at 12:26pm — No Comments

The Marketing and Sales Genius of Howard Stern: Business Lessons from a Shock Jock

No, I am not crazy and yes I am talking about the well known shock jock known for his outrageous radio show. Howard Stern is a genius for many reasons and they all apply to how you can succeed as a salesperson, manager and entrepreneur.

 

Let’s examine several of the reasons and the lessons that can be learned. First of all, lesson number one in business is to never be boring. Although, you may not agree with Howard Stern’s humor or persona, he certainly isn’t boring and that…

Continue

Added by Mark Tewart on October 21, 2013 at 9:00am — No Comments

Scott Volkswagen Sticks with Auto/Mate's DMS for Cost Savings, Customer Service and Streamlined Processes

ALBANY, N.Y. – October 21st, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Scott Volkswagen, the largest Volkswagen dealership in New England, has saved more than half a million dollars since switching to Auto/Mate's dealership management system (DMS) in 2006. Scott Volkswagen's employees enjoy Auto/Mate's premier customer service while using the DMS system to streamline processes within their dealership; most…

Continue

Added by Mike Esposito on October 21, 2013 at 8:33am — No Comments

Website Live Chat Success Tip: Establish chat operators, NOT SALESPEOPLE

It may seem a bit counter-intuitive, but if an auto dealership wants to establish a successful website live chat program in-house...

It is wise to position your chat staff as online operators, and NOT as internet salespeople.…

Continue

Added by Big Tom LaPointe on October 21, 2013 at 8:30am — 1 Comment


Influencer
The Goal of GHS

Now that OSHA’s new Hazard Communication standard is settling in, dealerships need to transition into compliance with the new standard. But why was the standard even changed?  The Globally Harmonized System of Classification and Labeling of Chemicals was put in place to standardize labels and chemicals worldwide.…

Continue

Added by Rebecca Ward on October 21, 2013 at 8:30am — No Comments

AUTOMOTIVE NEWS: Buyers traveling farther to buy cars

It makes sense, and many dealers might suspect, that buyers are willing to travel farther for their car deal than in years past, and those suspicions have been confirmed - again. 

 

A…

Continue

Added by Big Tom LaPointe on October 21, 2013 at 7:30am — No Comments

NADA 2014 Workshop Gives Dealers the Inside Track on Ramping up Retention and Revenue with Accessories Marketing

 

“Market Beyond the Ordinary with Accessories” presented by auto industry veteran and expert Sidney Haider provides new strategies for leveraging accessories as a retention lure while honing social media strategies

 

San Francisco, CA – October 21, 2013 –Sidney Haider, president of AddOnAuto (AOA), has been selected by the National Automobile Dealer Association (NADA) to present a…

Continue

Added by Crystal Hartwell on October 21, 2013 at 7:02am — No Comments


Influencer
Own this Gorilla

In this era of tweets, texts and Likes, the wise sales associate still recognizes and practices good phone.

 

Good phone means knowing how to engage others using the telephone. For sales associates, good phone means having learned how to sell by phone, practiced those skills and worked to overcome it unfamiliarity.

 

Most any sales associate who makes up their mind to excel at using the phone to drive business can be a success.

 

Yet for many, the…

Continue

Added by Jeff Cotton on October 21, 2013 at 6:26am — 1 Comment


Influencer
Evolving the Dealership: How to get a step ahead.

WHAT'S WITH ALL THE CHANGE?

 

Companies are always trying to get you to do new things, change things, saying that it will ‘improve things’. What you think is that that means new systems, IT problems and those ‘improved’ things not working.

 

The question is why you can’t do things the old way, the ways that you know work.  Why are these new-spangled, life-complicating, headache-inducing, hair-loss-causing products forced on you, un-needed…

Continue

Added by Joshua Pullan on October 21, 2013 at 6:22am — 3 Comments

Facebook ad profit a staggering 1,790% more on iPhone than Android

A study of more than 200 billion ads on Facebook says that mobile ads on iPhone generate 1,790 percent more return on investment than ads on Android. Even worse, advertising on Android actually costs more than it returns.

The study is by Nanigans, one of the biggest buyers of Facebook ads, and it focuses on retailers, saying that in the past year on Facebook’s desktop ads, clickthroughs are up 375 percent and overall return on investment is 152 percent.

But it’s when the report…

Continue

Added by Jon Floyd on October 21, 2013 at 5:30am — No Comments

Dealers, Promote Your Videos By Hand

After watching an amazing video that a client had prepared for their business, I asked how she was going to promote it. She said she already had it set to get blasted out to all of the social networks and posted on all of the video sites. I buried my head in my hands.

 

There's a big difference between automated…

Continue

Added by J.D. Rucker on October 20, 2013 at 12:00pm — 5 Comments

Chevy Should Get Loud About the New Corvette Stingray

2014 Corvette Stingray

When something is as hot as an iconic automotive legend hitting dealerships across America, it often doesn't need very much additional buzz created for it. Some would say that this is the case for the new Corvette C7 Stingray, just now landing at showrooms.

I think they're making a mistake by not blasting this machine out there to everyone in the…

Continue

Added by J.D. Rucker on October 19, 2013 at 9:05am — 3 Comments

The Two Parallel Styles of Small Business Content Marketing

Content has been the big play for over a year now in the world of marketing. It’s the glue that holds social media marketing and search engine marketing together and it’s becoming so prevalent that the old ways (the ones everyone started using this year) are already starting to become…

Continue

Added by J.D. Rucker on October 18, 2013 at 10:30pm — 3 Comments

Google: How to Guest Blog

Matt Cutts Guest Blogging

 

People are quite sure how to feel about guest blogging. Some people swear by it, claiming it’s the only new way to build links that have value. Others see it as just another way to scam the system that will eventually be penalized. It’s been hard to get a read on guest blogging, but…

Continue

Added by Timothy Martell on October 18, 2013 at 6:00pm — No Comments


Influencer
Top Ten Blogs and Auto Industry News 10/14 - 10/18

ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the globe. In this weekly edition- search and social, no to Yelp, and the TCLE Act.





10. …

Continue

Added by Ketty Colom on October 18, 2013 at 10:35am — No Comments

Contrarian Selling Approaches

Contrary: opposed, opposite in nature, altogether different.

 

Several Indian tribes had warrior societies called Contraries or Contrary Warriors. The contraries were different in nature as well as actions, and were thought to be wise men. While being in the automobile business my whole adult life, I have observed and been a student of some of the more successful dealers in the business and have found that a lot of those dealers take a contrarian approach to their…

Continue

Added by Mark Tewart on October 18, 2013 at 10:00am — No Comments

2009 Jeep Wrangler Unlimited Rubicon Summit NJ | Ken Beam shows `09 Jeep at Douglas Infiniti in Summit NJ

*Click-the-Pic!

 photo 2009WRANGLER_zps45010991.png

 Let`s go! Grab the popcorn, crank up those speakers

& enjoy the show as Ken Beam from Douglas…

Continue

Added by Ken Beam on October 18, 2013 at 8:25am — No Comments

Facebook ad profit a staggering 1,790% more on iPhone than Android

Facebook ad profit a staggering 1,790% more on iPhone than Android

A study of more than 200 billion ads on Facebook says that mobile ads on  iPhone generate 1,790 percent more return on investment than ads on Android.  Even worse, advertising on Android actually costs more than it returns.

The study is by Nanigans, one of the  biggest buyers of Facebook ads, and it focuses on retailers, saying that in the  past year…

Continue

Added by Jon Floyd on October 18, 2013 at 7:29am — No Comments


Influencer
Best of Vegas 2013

A collection of some of the best tweets from the recent Las Vegas Auto Conferences

Tweets broken down into mobile and general…

Continue

Added by Josh Knutson on October 18, 2013 at 6:30am — 1 Comment

Three Tips for Making Your Dealership a Regional Authority

Wouldn’t it be great if your dealership was a regional authority?  Just imagine people from all over your city and area looking to your dealership for a range of information.  It can be done and with less effort than you might think!  Becoming a regional authority means that you take steps to provide your community with essential information that will make their lives better.  If people see that your business is trying to add to the community in…

Continue

Added by David Farmer on October 18, 2013 at 4:51am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. BG/SBLC FOR LEASE AND SALE

Posted by Nathani Abhishek on September 21, 2016

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service