Marketing and sales…
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
When I was a child, I was the question asking machine. Now that I am an adult, I am the question asking machine. Not because I want to be annoying. I really want to understand why. Knowing the why helps me deliver on the expectations. Knowing the why gives me the follow through to see an opportunity to completion.
Understanding why gives me access to…Continue
Added by Stephanie Young on August 16, 2011 at 7:30am — No Comments
CAR-Research XRM Releases Auto Dealers' Guide to Outselling Competition, Increasing Car Sales, Decreasing 3rd Party Leads, & Closing more Be-Backs…Continue
Added by sara callahan on August 16, 2011 at 6:41am — No Comments
East Coast car dealers should mark their calendars for the Internet Battle Plan 7 which will be held October 5-7th in Park Ridge New Jersey. As a life long resident of the Garden State, I welcome this headliner event for car dealers in October.
Park Ridge is conveniently located…Continue
There's at least one angry car dealer that is fed up with OEM-mandated website companies. Approved website vendors help maintain the manufacturer's brand integrity and uniformity, but where does that leave you?
While the officially-mandated approach can be quite…Continue
Added by Ralph Paglia on August 15, 2011 at 12:07pm — No Comments
For those of you who know me, you know how I love to keep an eye on others industries in hopes of bringing great technology and insight to the auto industry. That being said, I was doing some searches this morning as I was working on a new SEO strategy for the Fixed Ops side of the business for Dealer e Process and dealer websites, when I discovered something new AGAIN.
Above the Place Page Listings, there is now Related Searches broken down by Brands, Stores,…Continue
Added by Cory Mosley on August 15, 2011 at 8:29am — No Comments
We tend to think of change in the automotive business in isolated terms. Some say the Internet has destroyed the automotive business. Some embrace the changes and see opportunities. But the changes we see everyday are something more than that. They are truly universal and apply to all aspects of life.
The Internet has made global, local. It has brought together people, ideas, and cultures from all over the world. It has brought down governments. Do you think your small…Continue
It’s no secret that…Continue
(latest e-mail from our friend Bryan of SoCal Action Sports Network and LinkedOC who had an interesting interview with Gary Vaynerhuk)
Hope you're surviving trade show hell...
Gary Vaynerchuk, who actually is a real social media expert, recently weighed in on the state of social…
Join me in Las Vegas from October 9th-11th for the DrivingSales Executive Summit at the Bellagio Hotel.
This year Jared Hamilton has pulled out all the stops to create an event unlike any in the automotive industry. I encourage you to register today by visiting: http://drivingsalesexecutivesummit.com
This conference in unique in…
Added by Brian Pasch on August 13, 2011 at 9:30am — No Comments
First lets look at some stats
Added by TERRY GIBSON on August 12, 2011 at 7:30am — No Comments
Posting your new and used inventory on Craigslist is time consuming and downright rough if you’re listing cars one by one. We’ve heard some horror stories from our friends at car dealerships where they spend a whole day posting cars to Craigslist only to get them flagged and removed. On top of that, Craigslist ads expire after 7 days and you’ll have to repost all of them. It’s a tedious process but having a strong presence on Craigslist gives you huge advantages.…Continue
Added by Richelle Farley on August 11, 2011 at 3:30pm — No Comments
Best piece of advice I have been given as a manager: Always be teaching others how to be you. Inspire them to be gunning for your desk and to become you. Humbly step aside when they replace you. Without them to replace you, the opportunities of your advancement decline.
Right after that tidbit of wisdom was imparted on me, I was asked to spear head a rather large…Continue
Scott Brinker, a columnist at SearchEngineLand.com recently posted an article that caught my attention.
Many industry experts have talked about the importance of conversion but Scott's article took it a step further and introduced a new acronym to me: ZMOT
Aha! Did you think it was going to be easy? Marketing has disposed of several long-time venues such as newspaper,radio and TV advertising. Sorry to see you go but.... you're gone. Now you think you have a handle on this Google stuff, but Google keeps changing it. What's that all about???
You told your Internet Manager to get on Facebook... got that covered, but it ain't doing no good. Somehow, nothing seems to bring in the ROI.
What's this Push vs Pull…Continue
TV Commercials have always been "interruption push advertising" . . . and the audience puts up with it. Social Media is really "interest-based and cooperative pull advertising", and so is built on a more-real relationship with the consumer. An easy way to see it is as a "Social DVR" where they don't even have to view…Continue
The coaching and development of sales staff always sounds like the right thing to do, but very rarely is it done consistently and, more importantly, properly. Many times, we assume the best person for the job is the one with a manager’s title. Unfortunately, that’s not always the case.
Take a recent conversation I had with a sales manager. He remarked to me that one of his salespeople was on thin ice because he…