Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Joe Schwartz on January 8, 2013 at 3:00pm — No Comments
Last week a great article from Entrepreneur.com was written on what the top 10 digital marketing trend predictions were for 2013. Many things have been bubbling to the surface in 2012, and now it is time to take a look at these various tools and leverage them more fully in 2013.…Continue
Last month I wrote an article on ADM about a new announcement from Google that will give dealers who manage their own Adwords campaigns a big boost in relevant ad building tools. (See…Continue
Best-selling author and change agent Seth Godin keynotes; exclusive event focuses on helping dealership principals adapt to, lead, and be profitable in a constantly changing retail market; emphasizes strengthening Capital, Brand and People
Salt Lake City, Utah – January 9, 2013 – DrivingSales today announced that its inaugural Presidents Club event for dealership…Continue
Added by Crystal Hartwell on January 8, 2013 at 11:00am — No Comments
In fact, even cartoonists have predicted the future with Dick Tracy’s phone watch becoming a real device.
Watching technology weave…Continue
Added by Joe Schwartz on January 8, 2013 at 10:44am — No Comments
Karen Bradley & Sean V. Bradley Discuss The Internet Sales 20 Group In Dallas, Texas March 19th -…
Added by Sean V. Bradley on January 8, 2013 at 8:30am — No Comments
Google has stuck with its story that the various components of Google+ and the +1 button don’t have an effect on search rankings. They have to. Once they admit that it does (as countless studies and tests have indicated), the flood of spam and blackhat SEO techniques will grow larger than it already has. This is…Continue
Warning! Some of these services can be highly addictive! Take Viddy for example. In preparing this post, I was surprised at how effective and uterly captivating the site's short-form clips can be.
So who might be able to break through in future? Here are five candidates who could…Continue
Added by Joe Schwartz on January 8, 2013 at 4:30am — No Comments
In a few weeks the 2013 Digital Marketing Strategies Conference kicks off and I will be presenting a number of workshops this year. Last week I called up some of my friends in the industry to invite and encourage them to attend this conference in Orlando, Feb 5-7th.
I decided to share my frustration on ADM because many members who work…Continue
Added by Brian Pasch on January 7, 2013 at 4:00pm — No Comments
Added by Joe Schwartz on January 7, 2013 at 3:52pm — No Comments
Mobile video is quickly becoming a mass consumer phenomenon, much as digital…Continue
Added by Joe Schwartz on January 7, 2013 at 1:30pm — No Comments
Rob Bennett, General Manager, and Charlie Brown, Internet Director at Lithia Chrysler Jeep Dodge of Eugene, unlock the secret to success with in their store’s Internet sales strategy.
The two of these men have driven up Internet sales 61 percent in the last year!
And Lithia Chrysler Jeep Dodge of Eugene is the number one Chrysler Jeep Dodge dealership in sales volume in Oregon, beating out 29 other Chrysler Jeep Dodge dealerships in that state. They sold more than 2000 vehicles…Continue
Added by Crystal Hartwell on January 7, 2013 at 1:00pm — No Comments
Great news I found the "Good leads" seriously I did. Now let me start with how this came to be, it all started with a one on one I was having with a sales consultant of mine. We've worked together for some time and he has the potential to be a great sales consultant, his numbers are up and down (gee never seen that before).
The conversation goes something like this.... I haven't got any "good leads" why does everybody else get good leads and I don't etc. You hear from just about any…Continue
Added by Matthew Smolik on January 7, 2013 at 12:17pm — No Comments
My mother often tells me that you can trust no one, “You can’t even trust your right hand, because that one can chop your left hand off.” Thanks for the gruesome metaphoric advice, Mom. However, when it comes to advertising, it rings pretty true. Market research firm Lab42 just released a study that…Continue
Added by Ketty Colom on January 7, 2013 at 9:13am — No Comments
They say a picture is worth a thousand words. I don’t know how they came up with that number, but the sentiment behind it hits home for me. As a professional photographer and designer in the Automotive Marketing industry, I get to take a lot of interesting pictures of cars. I’ve…Continue
Added by Timothy Martell on January 7, 2013 at 8:00am — No Comments
One of the biggest problems faced when businesses try to use social media as a marketing tool is that there are simply too many social media sites. A day doesn’t go by when I’m not asked about this new site or that old site and whether or not they can be used is marketing. Most can. However, most simply do not have the reach to make them…Continue
With mobile advertising set to grow by 67% in 2013, it’s a hot and controversial topic that is generating strong opinions on all sides. Some claim that mobile isn’t a good investment choice while others think it’s the only place to spend advertising dollars.
Added by Joe Schwartz on January 6, 2013 at 6:14pm — No Comments
"The future's in the air, I can feel it everywhere,
Blowing with the wind of change"
I don't know about you, but even social marketing professionals can get it wrong. And because you only may have one chance to create the right first impression on the social web, it’s important to get it right.
Here’s an infographic with the different dimensions so you can deliver the precise visual messaging.…Continue
In business, we often look to social media as another venue through which to achieve our business goals. It's a marketing goldmine - at least that's what the experts are telling us. Sites like Facebook and Twitter are the websites and apps that the people, our potential customers, are visiting, so putting out…Continue