Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I came across an article recently on LinkedIn by A.J. Jacobs, editor of Esquire magazine, in which he discussed using self-delusion as a tool to…Continue
Added by Richard Holland on July 25, 2013 at 5:39am — No Comments
A broad range of International Exhibitor Packages tailored to…Continue
Added by charles bayer on July 24, 2013 at 4:00pm — No Comments
Extended warranties for automobiles have been a source of financial pain and frustration for years. Poised to reshape the way people protect their vehicle investments, ForeverCar.com has officially launched as a new company that promises a simple, transparent process offering affordable, top-tier coverage that's as close to bumper-to-bumper as consumers will find in the market.
Backed by a Fortune-500 company, ForeverCar.com was developed by a…Continue
Added by John Sternal on July 24, 2013 at 2:08pm — No Comments
A simple phrase gets me hooked quickly. I like the Geico commercial with the llama walking around the office, "Guess what day it is... it's hump day!" So stupid. So memorable.…Continue
Added by Connie Keane on July 24, 2013 at 1:55pm — No Comments
The next time you turn on your television, do me a favor! Watch the commercials and see if you can identify what target audience the advertisements are intended for, and what calls to action are included to entice that audience…Continue
Added by Michael Cirillo on July 24, 2013 at 11:29am — No Comments
Regular readers of the Help Scout blog know that we love research and statistics.
I recently came across new consumer data from…Continue
Added by Bill Cosgrove on July 24, 2013 at 11:14am — No Comments
I’ve written many blogs on the topic of mobile friendly websites, emails, and all around marketing, yet I’ve noticed that most dealerships are not mobile ready. Smartphone usage has surged past 50% while Tablet ownership hit 25% just in the past year. This trend is not slowing down anytime soon either, it’s quickly accelerating.
Customers can access your website from anywhere—they might visit at home, at work, at a store, or anywhere in between. Knowing your audience…Continue
Added by Ketty Colom on July 24, 2013 at 7:04am — No Comments
July 2013 saw history happen -- and it happened with flying sharks. The Syfy Network aired what has been universally reviewed as a horrible movie about sharks caught in a tornado that then go on a flying shark rampage. The show was cheaply made and had almost no viewers (including the actors that were in…Continue
A new survey from national car lease marketplace Swapalease.com reveals new insight into the difference in how men and women view a car lease. Swapalease.com, the nation’s largest car lease marketplace, conducted an online poll of 700 drivers during May. While the results show women have been reluctant to lease in the past, that trend may change in the coming years.
According to the results, 42.2% of women said they had never leased a car,…Continue
Added by John Sternal on July 23, 2013 at 2:41pm — No Comments
Find out what "It" is in this week's Think Tank Tuesday, and how to best use Remarketing Segmentation to help you take steps towards reducing the likelihood of IT happening to you!…Continue
Added by Paul Potratz on July 23, 2013 at 2:06pm — No Comments
Are you ready for the new Google Maps? Make sure you’re well positioned to take advantage of new opportunities to reach car buyers.
Google made their new Maps product public this week, and the changes are fairly substantial. The layout is cleaner, fullscreen and more modern -- but more importantly, the revamped maps relocate business listings from the left sidebar directly onto the map …Continue
In the past, it wasn’t uncommon for employees to spend their whole working lives with a single company. People would start in their late teens and many would retire without ever having worked anywhere else. However, businesses, in general, and dealerships, specifically, are experiencing less loyalty from employees…Continue
For those keeping track, Google just recently made their second change to their Online Review experience in 14 months. These changes are important for you to be aware of as they have a huge impact on Google search results and how your business appears to shoppers out on the Internet. Below I have provided a summary of the changes and how they might be impacting your business. If you have any questions about these changes and how they might impact your business, feel free to email me,…Continue
Not having a blog puts your auto dealership at a serious disadvantage. Is it really that straightforward and cut and dry? In a word, yes. Opting not to have a blog just isn’t an option in today’s internet dominated marketplace. Everyone, regardless of their economic status, background or age is using the internet to research projects, acquire information and, to be blunt, formulate their opinions on virtually every purchasing decision that they make. All of these factors and…Continue
Added by David Farmer on July 22, 2013 at 10:24am — No Comments
By using an omni-channel approach, the Topshop brand has generated a year’s worth of average Facebook activity in just four days. The exponential growth of digital has created an environment that 20 years ago didn't exist, and even today we…Continue
Added by Bill Cosgrove on July 22, 2013 at 9:30am — No Comments
Here is the latest Used Car Market Report data from Ricky Beggs and Black Book. What a week it has been around the wholesale markets. In a traditional time of the year with a more passive buyer and generally increasing depreciation of values levels, the activity across the country within the auction lanes indicates a better than expected market. Although there were also comments of some no sales in some lanes, the primary comments from the Black Book…Continue
Added by John Sternal on July 22, 2013 at 9:12am — No Comments
Gary Vaynerchuk recently…Continue
Added by Bill Cosgrove on July 20, 2013 at 6:07pm — No Comments
What sets your company apart from everyone else’s? It’s the brand – and creating a better business starts with this key factor. Without a really good one, nothing sets your enterprise apart from the next one, and this won’t have…Continue
Added by Bill Cosgrove on July 20, 2013 at 9:30am — No Comments
Sometimes, it's hard to break the mold and try something new. Happily for us, we found one major automotive company that did just that. They canceled some traditional media and invested in one of our custom social sweeps to help support their Truck Event.
To some, it seemed crazy. Social media? For something other than branding? But…
MySpace was, in many people’s opinion, the social network to be on for many years. In fact, in 2006, MySpace surpassed Google as the most visited website in the United States. The decline of MySpace began in 2008 as Facebook rose in popularity and became the…Continue