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All ADM Member Blog Posts (10,238)

Social Media ROI; 'Dollars Off' Best Retail Facebook Keyword

'Dollars Off' Best Retail Facebook Keyword

The keyword “dollars off” in a retail offer-related Facebook post provides the highest user engagement out of 10 popular choices,…


Added by Ralph Paglia on December 14, 2011 at 9:39am — No Comments

Dealers, Why Aren’t You Blogging? 4 Reasons to Create and Leverage a Dealer Blog

“Blogging is the most underutilized yet powerful marketing force that dealers have at their disposal.”

That’s what automotive…


Added by Justin Braun on December 14, 2011 at 8:00am — 7 Comments

An Intertview With Scott Painter, CEO of TrueCar

Yesterday I conducted an interview with Scott Painter, CEO of TrueCar.  I asked him some tough questions and he candidly provided the answers. Answers that I didn't always agree with, but he did answer my questions.  I commend Scott Painter for reaching out to people like myself and Jim Ziegler. 

There is no doubt that Mr. Painter is very passionate about his business.  He believes in what he is doing and he's defending his vision, and I can't fault the man for attempting to…


Added by Jerry Thibeau on December 14, 2011 at 6:58am — 3 Comments

DealerRater Leverages Adwords To Drive Traffic To Their Portal Using Dealer Names

Tonight I am in Minneapolis Minnesota and I was checking a few searches for the Morries Automotive Group, who I will be visiting with tomorrow from my iPhone.


When I searched the phrase "Morries Reviews" this is the search results page that Google displayed on my iPhone:



Added by Brian Pasch on December 13, 2011 at 11:00pm — 8 Comments

Improve Your Monthly Internet Sales on


Visit our All-New, Content-Rich Website at …


Added by Adam Ross on December 13, 2011 at 5:07pm — No Comments

Facebook Marketing Bootcamp Summary

Facebook Marketing Solutions recently held a series of six marketing bootcamp webinars for Facebook business pages. In case you missed them, here are brief summaries of some of the highlights:

1)    Why Facebook for Business? Besides the fact that 800 million people are on Facebook, word of mouth marketing is twice as likely to result in engagement and four times as likely to result in purchase than any other form of marketing.

2)    Connecting with Customers: Facebook provides…


Added by Mike Gorun on December 13, 2011 at 9:55am — No Comments

Best Chat Tips of 2011 You May Have Missed

dealer chat

1. Essential Live Chat DO's & DON'Ts

2. Google+, Facebook & Chat

3. Saturday Sales & Chat

Click to read the best advice of 2011 on our blog now.



Added by Aaron Hassen on December 13, 2011 at 7:45am — No Comments

Contact At Once! Announces SMS Text Feature To Improve Response Rates for Automotive Advertising

automotive advertising

Management features help auto dealers comply with texting-related regulations.

ALPHARETTA, GA. December 13, 2011 – Contact At Once! (, the leading dealer chat provider to the automotive industry, today announced the beta release of a new SMS text-to-chat feature for automotive…


Added by Aaron Hassen on December 13, 2011 at 4:30am — No Comments

Will Truecar Draw The Ire Of State Regulators?

This is not a teaser.  


I have first hand knowledge that State Automotive Associations are preparing memos to their members that the platform may violate a number of state advertising…


Added by Brian Pasch on December 12, 2011 at 8:00pm — 24 Comments

Dealers Connecting with Google + Page

Move over Facebook, LinkedIn, and Twitter—there’s a new kid in town! 

At long last Google has opened the door for dealerships and other businesses to get a piece of the Google Plus social hype.    Now Dealers can begin to build their social influence on Google + Page in addition to the already existing social networks.



Added by Daymond Decker on December 12, 2011 at 7:00pm — No Comments

Honda Warns Dealers About TrueCar - Bad for the Honda Brand!

Reports That Honda Is Fighting TrueCar Prices

Below-invoice online discounts frustrate some dealers and automakers…


Added by Ralph Paglia on December 12, 2011 at 6:30pm — 8 Comments

Door Handle Photography and Vehicle Merchandising

"Door Handle Photography"

     I have been a photographer for the past ten years.  In the last year I have added a new skill set, Internet vehicle Merchandiser.  I am currently working as the merchandiser for a Ford…

Added by Kenneth Sparks on December 12, 2011 at 1:20pm — No Comments

Join Us 2/4/2012 to honor some of the most powerful Women in Automotive


Added by Jody DeVere on December 12, 2011 at 1:11pm — No Comments

Mercedes-Benz of Santa Rosa Increases Monthly Parts/Labor Sales by over $100,000 With Consistent Approach to Vehicle Inspections


Mercedes-Benz of Santa Rosa Increases Monthly Parts/Labor Sales by over $100,000 With Consistent Approach to Vehicle Inspections



Las Vegas, NV, December 12, 2011 –MPi (, the pioneer and leader in vehicle inspection tools, service workflow expertise, and consulting for automotive dealership…


Added by sara callahan on December 12, 2011 at 10:54am — No Comments

Ness: Smarter Than Google and Yelp?

A mobile app smarter than Google and Yelp? That was the headline that Inc Magazine published this past Friday about Ness, a new dining recommendations mobile app. What caught my eye about the piece is that the CEO believes that dining recommendations are only the start.


Right now it’s only for…


Added by Christine Rochelle on December 12, 2011 at 9:30am — 11 Comments

Yeah, What Richard Branson Says: Screw Business As Usual!

I'm tired of hearing it. As you all know I'm a social media guy, different than the rest. I believe that in order to truly harness the business changing aspects of social media that you must first create a social change, not only in your own dealership but within the entire industry as a whole. I'm tired of hearing, "That's not the way we do…


Added by David Johnson on December 12, 2011 at 9:00am — No Comments

Auto/Mate Completes Integration of its DMS with Subaru of America



CLIFTON PARK, N.Y. – December 12, 2011 – Auto/Mate Dealership Systems ( announced today that it has completed integration of its dealership management system, Automotive Management Productivity Suite (AMPS), with…


Added by Holly Forsberg on December 12, 2011 at 8:22am — No Comments

Bridging the Multi-Billion Dollar Certification Gap

There is a huge ‘certification’ gap in our industry that represents a potential loss of billions of dollars by used car dealers.

Consider: over 35 million used cars were sold last year, but fewer than 2 million of them were certified by OEM-sponsored programs. This is a stunning fact given that consumers are willing to pay, on average, a 12-27% premium on a certified vehicle.

Let’s add the numbers up: the average cost of a used…


Added by Jeffrey Schwartz on December 12, 2011 at 8:09am — No Comments

Dealer Brian Benstock wins by Defending 2012 Honda Civic


Dealer Brian Benstock Wins by Defending 2012 Honda Civic Against Critical Reviews…


Added by Ralph Paglia on December 12, 2011 at 5:30am — 6 Comments

From the Trenches - Don't squander even one more day


The world is full of people whose notion of a satisfactory future is, in fact, a return to the idealized past.   Robertson Davies,


In mid 2000, my General Manager told me, “I don’t like you.  I don’t like the Internet.  It’s a waste of time.  You should be taking “Ups” not photographs of…


Added by Tom Gorham on December 11, 2011 at 1:30pm — 2 Comments

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