Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Over the last several months, really since speaking at the Digital Marketing Strategies Conference in Napa Valley earlier this year, one of the themes that we've been focused on is this:
"What happens on your Facebook, Twitter, and other social media pages is not nearly as important as what happens on other people's Facebook, Twitter, and social media pages."
Every few months I…Continue
As the economy has continued to fluctuate almost constantly, businesses have been forced to adapt processes and strategies to fit changing economic demands. One of the biggest changes in the automotive industry is that dealers are no longer able to wait for customers to come to them. Dealerships need to ensure that their sales teams are prepared to first find the sales.
Sales people will generally focus on the processes that deliver the dollars, and these processes have changed.…Continue
Added by Mike Gorun on October 18, 2011 at 10:51am — No Comments
It’s a generally accepted practice in the auto retail business: the service department offers the used car department discounted rates. Doing so keeps the recon cost of the vehicle low, which makes the resulting margin and gross higher.
But does it really? I would argue that dealerships as a whole would reap more profit if the service department charges the used car department “door rate.” How so?
First of all, the used car department is a high volume customer. Think of all the…Continue
Added by Mike Esposito on October 18, 2011 at 10:25am — No Comments
As we are in the midst of the 2012 model year, some all new models are now on the market along with several redesigns, one such new model being the Chevrolet Sonic. It seems this fresh new vehicle is trying to steal some thunder from the Ford Fiesta campaigning method by using social media and appealing to a younger…Continue
Added by Amanda Meuwissen on October 18, 2011 at 9:27am — No Comments
Grand Theft Auto – How Citizens Fought for the American Dream
May 14 and 15, 2009 – two days in which Chrysler and General Motors, with the help of the government, literally stole the life’s work from nearly 2,000 business owners.
Two years later, the history from the dealers’ perspective of those days are hitting the bookstores. And they are must reads for anyone associated with the automotive retail…Continue
Added by Cliff Banks on October 18, 2011 at 7:30am — No Comments
I attended the 2011 J. D. Power and Associates Automotive Internet Roundtable and found the information delivered to be data driven, high value and based on thorough market research. The three day event featured an excellent line-up of speakers and panelists, which included the following marketing and…
Added by Ralph Paglia on October 18, 2011 at 7:15am — No Comments
When you are working a deal, how do you direct your sales people? Do you insist they follow your steps to the sale? Regardless of whether you have 8, 10 or even 12 steps, you have a specific process to increase the chances of success in selling and retaining that customer for a long time. So, why don't you do that when…Continue
Added by John Fuhrman on October 18, 2011 at 6:52am — No Comments
Houston, Texas, October 18, 2011, CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the appointment of…Continue
Added by sara callahan on October 18, 2011 at 6:22am — No Comments
ATLANTA and OVERLAND PARK, Kan., Oct. 17, 2011 /PRNewswire/ -- Since AutoTrader.com acquired VinSolutions in June of this year, it has made a number of investments in the company to ensure it maintains its position as the leading software solutions package for dealers.
VinSolutions operates as a subsidiary of AutoTrader.com, and the two businesses continue to collaborate on methods of infusing value into both companies and their customers. There are multiple areas that…Continue
Added by Joseph Little on October 17, 2011 at 4:43pm — No Comments
Added by Ken Beam on October 17, 2011 at 12:05pm — No Comments
Every single time you go to the Doctor’s office, it happens.
They take your “vitals”
They check your pulse, your temperature, your blood pressure and they weigh you.
Your vitals are an indication of how your body is doing…Continue
Does anyone out there have a spread sheet for tracking calls made in a call center.
Added by jkimes on October 17, 2011 at 10:21am — No Comments
It is so frustrating when trying to send a legitimate, valuable email to a customer (future or current), and have it be blocked by a spam filter. While there are some auto dealers that do send emails that might be properly classified as spam, most dealers who have spam issues are sending real emails to real customers. Their email campaigns are being inappropriately blocked by various spam filters.
Here are some tips to avoid the dreaded spam filter in your customer's email…Continue
CLIFTON PARK, N.Y. – October 17, 2011 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the results of an auto dealership technology survey it conducted in September. The 159 survey respondents included 55% owners and general managers, and 45% a mix of management positions including controllers and CIOs, dealer principals, service and parts managers, and sales managers.
“We are getting more requests from our dealer…Continue
Added by Mike Esposito on October 17, 2011 at 7:43am — No Comments
Southside Financial Group Launches National Subprime Loan Portfolio Program to Help Franchised and Independent Auto Dealers Achieve Greater Liquidity
Added by sara callahan on October 17, 2011 at 5:05am — No Comments
In 2012, there's a person you need to hire if you haven't already. Every dealership or dealer group that wants to succeed MUST hire a Digital Manager. I go into more details about what a digital manager does in a blog post on Techi, but here I want to shed some light on the differences between an internet manager/BDC manager and a…Continue
Many times after giving a presentation on content I've been faced with the question, "what's the ROI on blogging?"
I tried to explain an answer by walking through the scattered buying process that most consumers have, but instead started to add a slide to the beginning of my presentation that read, "CONTENT IS NOT ABOUT SALES, IT IS ABOUT BUILDING RELATIONSHIPS."
The result? I still get the ROI question at the end.
I noticed some bloggers that…Continue
Do you want less visitors to your website? Do you want fewer leads? Do you want less “Likes” on your Facebook fan page? Probably not, but here’s why you might.
1. You have high volume and high bounce rate on your website.
2. You’re attracting the wrong people for the wrong reasons.
3. You’re getting time-wasting leads that don’t and won’t convert to sales.
4. You’re not prepared to deal with a high volume of leads.
5. Facebook fans like a game on your…
Sitting here after Driving Sales Executive Summit, reviewing my notes and thoughts about this event. First, all who did not take the time to come, you missed out. Not just on a great location, not just on the networking but on the incredibly high level of education.
What Jared and his team accomplished was to set the bar very high for other conferences to come in the automotive space. He not only got great educators and speakers from the industry, he reached out and got speakers who…Continue
Added by Glenn Pasch on October 15, 2011 at 4:29am — No Comments