Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Is your website constantly asking for or taking information from visitors? By providing information to visitors rather than requesting information from them, you can expect to see a rise in conversions and a decrease in bounce rates. Watch this week's Think Tank Tuesday and find out how to rethink your web strategy.
Added by Paul Potratz on July 30, 2013 at 2:37pm — No Comments
Text messaging has completely transformed the way we communicate today. Could it also be transforming the way we negotiate a car transaction? A growing number of people have used text message as a way to communicate and negotiate during a transaction on the Swapalease.com marketplace.
Added by Carroll Nguyen on July 30, 2013 at 1:00pm — No Comments
VinSolutions has announced the launch of VinMobile™ for Android. VinMobile is the company's mobile CRM application. The newly revamped VinMobile 2.0 was released for iPhone® and iPad® devices in January of 2013 with significant updates released in March for VinMobile 2.2. VinMobile for Android supports all of the same features that are supported by iPhone and iPad devices.
Added by Joey Little on July 30, 2013 at 12:59pm — No Comments
Topics selected by dealers include strategies for CRM, digital marketing, fixed ops, hiring, creating a culture of success, selling pre-owned vehicles, leveraging ‘big data’, video and more; joins agenda that includes keynotes from global search marketing authority Danny Sullivan, Yelp and The Walt Disney Company®. Early Bird Registration available until August 14th
Added by Crystal Hartwell on July 30, 2013 at 7:00am — No Comments
Here is this week's latest used car market report data from Ricky Beggs and Black Book. As we finished the final full week of July the activity took a step back from the previous two weeks. Where a couple of weeks after the Fourth of July brought an uptick to the wholesale activity, this past week the price change levels were very similar to the previous week, while the activity actually slowed back down. I had several dealers and remarketing specialists ask during the week what we were…Continue
Added by Ken Beam on July 29, 2013 at 9:45am — No Comments
ALBANY, N.Y. – July 29th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it is participating in General Motors’ (GM) new Dealership Technology Assistance Program (DTAP). Auto/Mate’s dealership management system (DMS) and Customer/Mate (CRM) are both certified by GM as part of the program.
“The DTAP certification ensures that dealers using our DMS will have the functionality necessary to support seamless OEM data and…Continue
Added by Mike Esposito on July 29, 2013 at 9:05am — No Comments
One thing that they all have in common is the need to have the right people in the right…
Human beings are social creatures and our lives depend on other humans. We are born unable to care for ourselves. We develop and learn about the world around us through others. Our connections to others are key not only our…Continue
Added by Bill Cosgrove on July 27, 2013 at 11:00am — No Comments
Car lease prices on today’s most popular brands dropped -3.8% from year ago payment levels according to June listing data from Swapalease.com. The below data also show that people are staying in their leases at roughly the same amount of time before opting to exit their contract compared with year ago levels.
Added by Carroll Nguyen on July 26, 2013 at 2:06pm — No Comments
And just like that... all your emails fall into the "promotions" box.
That's right... the promotion box. The same box that will soon land all your email blast, your special offers, and anything else sales related that you wanted…Continue
Added by Martin L D'Amato on July 26, 2013 at 10:30am — No Comments
If you haven’t seen and learned about the power of Responsive Web Design, you’re missing a great new piece of digital marketing technology. Responsive Design discards the idea of mobile websites, and instead, builds a multi-device-capable platform around a single website.
Added by Big Tom LaPointe on July 26, 2013 at 6:30am — No Comments
Recently, AutoTrader had Polk do a study titled, "2013 Automotive Buyer Influence Study". As it is always good to try to keep our finger on the pulse of the buyer, I read through my copy recently and have found something that surprised me a little.
The stat in question was this, "98% of car buyers polled stated that Social Media played no role in their, or had no influence on their…Continue
Added by David Sharp on July 25, 2013 at 3:39pm — No Comments
The ultimate goal of branding is to establish dominance in your category, to be the company that first comes to mind when people need whatever it is you sell. By now we’ve all heard the story of Pavlov’s dog; in short, Pavolv would ring a bell as he rubbed meat paste on his dogs tongue, then after a time all he would…Continue
Added by David Johnson on July 25, 2013 at 1:49pm — No Comments
Written By: Dennis Kane
I have seen a significant number of high value claims as a result of contractors or subcontractors not carrying insurance or inadequate limits of insurance.
Examples of high value claims against dealerships include:
Added by Garry House on July 25, 2013 at 9:55am — No Comments
I came across an article recently on LinkedIn by A.J. Jacobs, editor of Esquire magazine, in which he discussed using self-delusion as a tool to…Continue
Added by Richard Holland on July 25, 2013 at 5:39am — No Comments
A broad range of International Exhibitor Packages tailored to…Continue
Added by charles bayer on July 24, 2013 at 4:00pm — No Comments
Extended warranties for automobiles have been a source of financial pain and frustration for years. Poised to reshape the way people protect their vehicle investments, ForeverCar.com has officially launched as a new company that promises a simple, transparent process offering affordable, top-tier coverage that's as close to bumper-to-bumper as consumers will find in the market.
Backed by a Fortune-500 company, ForeverCar.com was developed by a…Continue
Added by John Sternal on July 24, 2013 at 2:08pm — No Comments