Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Have you been able to quantify how much Autotrader, Cars.com, or other third party classified websites contribute to your dealership's ability to sell more cars?
Have you questioned the importance of alternative classified websites like Craigslist or Ebay?…Continue
I profess to being one of the "lurkers" who mostly skims these automotive blogs to stay on top of today's automotive news and catch up on the latest and greatest vendor offerings. Today I am making an exception and making this post to highlight that this issue is VERY TECHNICAL. Maybe too technical for the automotive, state and national authorities that are currently getting involved. Based on posts from our friends Jim, Ralph and the like, I am seeing advertising and improper sales (bird…Continue
Do you remember the scene from Titanic where the band played as the ship sank?
Some Dealers continue to repeat the same mistakes in marketing and advertising over and over again, which haven't worked in years. Sales decline or stagnate yet they continue to play the music as…
Added by Chris Justice on December 20, 2011 at 7:17pm — No Comments
Added by Ralph Paglia on December 20, 2011 at 6:00pm — No Comments
DealerTrack and Internet Brands Form Joint Venture to Provide Industry Leading Data Solutions to the Automotive Market
**HOT OFF THE PRESS**…
An AskPatty Christmas Tale...
'Twas the night before Christmas, and at the North Pole
Old Santa was pacing a path through the snow
On his rosy cheeks he now wore a frown;
His new fancy sleigh had just broken down.
It had heating and air, GPS, leather seats,
and a 200 Reindeer-Power Five…
Added by Jody DeVere on December 20, 2011 at 12:06pm — No Comments
The week between Christmas and New Year’s is a busy time of year for many auto dealers. It can be challenging for salespeople to keep up with all the showroom traffic, but that’s no excuse to let extra revenue opportunities fall through the cracks! While the customer is still engaged at the sales desk is the perfect time for a salesperson to boost revenue with the following programs:
Pre-Paid Maintenance Program: What…Continue
Added by Mike Gorun on December 20, 2011 at 10:35am — No Comments
Good morning all,
I wanted to share some great news coming out of our camp. OpenRoad Auto Group in Vancouver recently acquired the re:member group as their loyalty marketing firm.
There wasn't a news page I could post this on, but I really…Continue
Added by Will Michaelson on December 20, 2011 at 9:56am — No Comments
It used to be as a Dealer principle or manager; you would consider yourself lucky to have a salesperson willing to make an outbound sales call, and even luckier still, if the sales person actually asked for an appointment. I have filled out hundreds and hundreds of Internet forms over the past year, and have noticed a new breed of salesperson. This eager, yet untrained, salesperson gladly picks up the phone, confidently dials a number and charges though that call with little or no…Continue
The faceless machine. We build it, hoping they will come but then realize that we are competing on price with other faceless machines. We're doing it to ourselves, we move further and further away from high touch, hoping for a quantity of interactions. The sad truth about that is, the consumer your trying to lure in, is looking for…Continue
Well, another automaker falls to the mighty sword of bankrupcy court. Kudos to GM for not finding a way to save this once proud & profitable little brand that they slowly and painfully destoyed over their years of inept stewardship (I am hoping my sarcasm rings clear) to the point where going out of business made more sense then selling it.
I can remember that hippo shaped Saab many years ago, with that transmission you had to press down to get it into reverse. Quirky? Yep. But…Continue
The holiday season is a great time to combine “giving” and your dealerships social media presence!
While I am sure you and your dealership have your own charities that you give to during the holidays, a sure fire way to expand your social media footprint is to contribute…Continue
Added by Jim Kristoff on December 19, 2011 at 1:53pm — No Comments
Is Google’s Advertising Destroying the Sanctity of Search Results?
by David Jackson, 12/18/2011
I recently read an interesting blog by David Jackson, who has long stated that Google's constant algorythm changes were "deliver the most relevant and useful search results possible." He's no…Continue
Added by Tom Gorham on December 19, 2011 at 9:30am — No Comments
Added by Ken Beam on December 17, 2011 at 8:13am — No Comments
In a recent survey that Auto/Mate conducted, we asked 160 auto dealer general managers and senior managers about the perceived value they were getting from their dealership management system (DMS) vendors.
The exact question was, “On a scale of 1-5, rate the overall value of your DMS (does the amount you pay seem the right amount for overall functionality, customer service and training?)”
The disparity in the answers was surprising. A couple of vendors had fewer than 10% of…Continue
Added by Mike Esposito on December 16, 2011 at 7:58am — No Comments
With every cul-de-sac lit up like Rockefeller Center, millions of sales papers advertising $3 dollar flat screen TVs at Wal-Mart (slight exaggeration), and ginormous inflatable snowmen in every mall parking lot, consumers are distracted. The biggest shopping season is in full swing and it’s easy for your dealership to get lost in the holiday shuffle. In order to compete you must take a lesson from the big retail giants like Macy’s and Bloomingdale’s. Ever wonder why they spend so much energy…Continue
Added by Ashley Poag on December 15, 2011 at 12:59pm — No Comments
Leveraging Insignia's accessories sales solution Toyota of Braintree, leads their region in accessory sales. Watch the videos below to learn how your dealership can generate realistic revenue immediately!
Added by Ashley Poag on December 15, 2011 at 12:12pm — No Comments