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All ADM Member Blog Posts (10,186)

True Car Pricing

So I was searching on True Car for a model in my area and look at the pricing data.

So correct me if I am wrong.

True Car grabs pricing data based on transactions. These transaction prices are based on SOLD vehicles. After I added the Seven Cars in the example for the highs and lows, the "Good Price" does average out close to $37,794.…


Added by Gary Sanders on December 8, 2011 at 11:12am — 1 Comment

Three Tips for Handling Holiday Lead Volume

For automotive retail workers, the holidays are one of the busiest times of the year. The week between Christmas and New Year’s can represent a third or more of the business for the entire month of December. And during this week, the number of online leads that a dealer receives can even exceed the number of visitors on the showroom floor.

This presents a nice-to-have dilemma: it can be challenging enough to serve all the showroom customers, let alone the online…


Added by Josh Vajda on December 8, 2011 at 9:00am — No Comments

How To Sell Products From Your Facebook Page

Discover   how to sell products from your Facebook Page this holiday season. The   Facebook app ShopTab is a great tool to sell on Facebook. What Facebook apps   do you use on your Facebook page?…

Added by Mark J. Patrzik on December 8, 2011 at 6:27am — No Comments

How Social Media Changed the Ad Game

It seems that over the last couple of years, social media has caused many transitions. In marketing, we cover it quite a bit on ADM, but what about advertising. It's a different beast altogether, which is why we helped put together this infographic to go over it all. Click to enlarge.…


Added by J.D. Rucker on December 8, 2011 at 12:09am — No Comments

CarChat24 announces FREE AUTO DEALER CHAT SOFTWARE with their ‘always free’ version!

CarChat24 will provide hosted Free Advanced Auto Dealer Chat Software for (“All Car Dealer’s NEW or Used”) after final Beta testing. Expected release in late January to early February. Hosted Advanced Chat software designed for Car Dealers FREE!


Anyone interested in this always free version should go to the appropriate URL below to register. Once we launch we will send a link to all the…


Added by Shereef on December 7, 2011 at 10:30pm — 10 Comments

Mistakes Your Dealership May Be Making on Google+

Now that Google+ is open to businesses, many are trying to figure out the best way to utilize this new social media portal (including DealerOn).  I’ve gathered some of the more common mistakes that businesses are making to shorten the learning curve for auto dealerships.…


Added by Ali Amirrezvani on December 7, 2011 at 1:01pm — No Comments

CRM'ing in Today's hyper-competetive marketplace.

So, you want to stay in touch with your sold and unsold customers - generating more consistant revenue and customer stickiness from those who already know you AND do it consistantly but not so consistantly that your customers grow weary of your phone calls, emails, letters, txt's and autocalls.


How do you strike that balance? Interested in hearing your take.... 

Added by Jeff Silverman on December 7, 2011 at 7:51am — No Comments

SureSale™ Certified Expands Vehicles Eligible for CPO Programs

Groundbreaking program dramatically expands the number of vehicles eligible for certification and increases consumer confidence and purchase protection  


Venice, CA  -- …


Added by Crystal Hartwell on December 7, 2011 at 5:31am — 1 Comment

Grant Cardone makes the NY Post


Wow, Grant has made the entertainment news:

Added by Jim Maxfield on December 6, 2011 at 6:53pm — No Comments

Relationships, Relationships, Relationships.... It's ALL about the Relationship!!

One of the things that I enjoy the most about business is the relationship that is developed with the customer.


It is the opportunity to get to know people and continually look for ways to serve them. Not only from the initial sale but also for service and all the subsequent business related to the product that you sell.


One of the big topics on this site has been the "TrueCar", yet another car buying service trying to slide themselves between the customer and…


Added by John Clark on December 6, 2011 at 6:07pm — 3 Comments

Dealer Uplink | QR Barcodes for Auto Dealers **Featured** in Wall Street Journal **PRESS RELEASE**

Missouri Company Dealer Uplink LLC Completes $1M Capitalization and is Creating More Than 50 New Jobs and Innovating the Auto Industry

SPRINGFIELD, Mo., Dec. 6, 2011 /PRNewswire/ -- Dealer Uplink LLC, a Missouri company that specializes in dynamic QR Barcode services and mobile marketing solutions for Auto Dealers, has just completed a $1 million capitalization by its members.

The capitalization propels the 9-month-old company…


Added by Jay Martinez on December 6, 2011 at 2:30pm — No Comments

Maximizing PPM Return

When a dealership offers a prepaid maintenance program (PPM) to its customers, what does the store hope to get in return? Customer affinity is one thing, but there are other benefits to this bottom line-driving F&I product.

Not only does a PPM plan deliver affinity, it provides dealers with…


Added by Mike Gorun on December 6, 2011 at 12:14pm — No Comments

Automakers Find Every December One to Remember

Automakers Find Every December One to Remember

Holidays Are One of the Industry's Biggest Sales Periods of the Year…


Added by Ralph Paglia on December 6, 2011 at 8:57am — No Comments

From the Trenches - Having a "Happy Delimma" with Reputation Marketing


I’ve heard it said, “A good reputation is more valuable than money.”  That’s not always easy to follow when you’re in need of a few bucks and you’re working a deal, but I think most people agree with it in principle.

Here’s an even better one.  “A good reputation can earn you money.”  Yes!…


Added by Tom Gorham on December 5, 2011 at 9:00pm — No Comments

Creating Word-Of-Mouth Through The Creation Of Community

Creating, working with and the continued growth of smaller individual communities within the larger brand community is the best way to create word-of-mouth, both online and off. The traditional definition of community was defined as a group of interacting people living in a common location. With the onset of the internet and web 2.0 in…


Added by David Johnson on December 5, 2011 at 2:05pm — 12 Comments

Has Siri Changed Your Online Review Process?

I've had a lot of dealers ask me about Siri, especially how it is connected to Yelp and Google. As I've fielded a lot of these questions I've become so immersed into the BUSINESS side of Siri, that I didn't test it out myself as the CONSUMER.

So I did some tests.

First, I tried looking for a Toyota dealership nearby. Siri led me to Monmouth Toyota.…


Added by Christine Rochelle on December 5, 2011 at 9:36am — 7 Comments

Dealers: Your mobile app can do more than just tell people that you exist

You have decided to create a mobile application for your dealership and this was a great idea! Excitement has filled the dealership and the staff is ready to tell the customers and even their families about the arrival of a mobile app that users can now run on their iPhone, iPad, or Android devices.…


Added by Dmitriy Goroshin on December 5, 2011 at 9:12am — No Comments

AutoDealer Marketing Solutions

AutoDealer Marketing Solutions…

Added by Ashley AutoDealer Marketing on December 5, 2011 at 9:12am — No Comments

What Invalidates an Online Review?

It’s not what invalidates an online review, it’s who:  The Internet Shopper.  It won’t matter if all your reviews are 5-star and earned, and/or if all your reviews also have great grammar and spelling, and they all come 100% from real customers.  Even if that is the 100% truth for your dealership, you…


Added by Keith Shetterly on December 5, 2011 at 9:00am — 39 Comments

TrueCar Seeks to Add More Car Dealers

TrueCar seeks to add dealers

Yahoo tie-up expected to yield more sales leads

Follow David on…

Added by Ralph Paglia on December 5, 2011 at 9:00am — 2 Comments

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