Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Member Blog Posts (9,212)

TrueCar.com Acquires Automotive Social Network Honk.com

New- and used-car pricing, trends and forecasting site TrueCar.com has acquired automotive social media company Honk.com.

 

News Corporation, which was an early investor in Honk.com, will retain an equity stake in TrueCar as part of the agreement. Financial details of the transaction were not disclosed.

 

The deal gives TrueCar operational control and management of the consumer…

Continue

Added by Ralph Paglia on May 4, 2011 at 10:56am — No Comments

Apple 'dropped the ball' on iPhone location tracking issue, says expert

Apple 'dropped the ball' on iPhone location tracking issue, says expert

Crisis communications pro blasts Apple for taking too long to explain tracking

written by Gregg Keizer
 

Apple's explanation about how and why iPhones track users' locations was too late, too little, a crisis communications expert said today.

"For a company that prides itself on knowing what consumers want and what…

Continue

Added by Ralph Paglia on May 3, 2011 at 4:36pm — No Comments

Seven Leaders in Automotive Industry Receive First Ever Passion Awards

First Ever Passion Awards Given Out at Automotive Marketing Boot Camp

PCG Digital Marketing announced the first ever Passion Award recipients at this year’s Automotive Marketing Boot Camp that took place in Orlando April 16-18.  This is the first year that the awards have been given out to automotive industry leaders.…

Continue

Added by Ralph Paglia on May 3, 2011 at 2:00pm — 9 Comments

Beyond Claiming Your Google Place Page

Beyond Simply Claiming Your Dealership's Google Place Page

Last week, Google invited a group of public…

Continue

Added by Ralph Paglia on May 3, 2011 at 12:30pm — No Comments

How Are The Yellow Pages Working For You?

Today I received an email from Yelp.com that disclosed a summary of a recent poll they conducted on the Relevance of Yellow Pages books.

For those of you who grew up with that huge yellow doorstop delivered to your home twice a year, you can wax nostalgically.



It wasn't long ago that my friend told me that he was paying $250,000 a year…

Continue

Added by Brian Pasch on May 3, 2011 at 8:00am — 70 Comments

Creating a Sexy 2011 Dealer Website (Part 1)

 

 

It’s 2011; is your dealer website holding its own? Everywhere you turn in the digital automotive marketing world, technology is evolving at a rapid clip. Search engines are going…

Continue

Added by Cobalt on May 3, 2011 at 7:49am — No Comments

Retailers find countless ways to give back to their communities

DEALERS OF DISTINCTION

Retailers find countless ways to give back to their communities

Boston area dealer Ray Ciccolo holds one of the children at Yulin Ciccolo Sunbeam Village, an orphanage Ciccolo opened three years ago in China.…
Continue

Added by Ralph Paglia on May 3, 2011 at 7:30am — No Comments

Shetterly's Three Laws of... Excellence

1) Mediocrity is a habit; excellence is a choice.…



Continue

Added by Keith Shetterly on May 2, 2011 at 3:00pm — 4 Comments

Demand Access To Your Webmaster Tools Data

Google doesn't always get things right the first time but eventually they do listen to their user community.

 

One of those "Amen!" moments came recently when Google decided to allow multiple users to share Google Webmaster Tools data for a single website.

 

This is a BIG opportunity for car dealers who often have been told by their web hosting company that Webmaster Tools Data was off limits to their staff. …

Continue

Added by Brian Pasch on May 2, 2011 at 12:00pm — No Comments

Google Tags have been retired

An Update on Google Tags



As users increasingly rely on tools like Google Maps and Places for information about the world around them, they're working hard to develop products that help local businesses highlight themselves and…

Continue

Added by Ralph Paglia on May 2, 2011 at 12:00pm — No Comments

AdAgencyOnline.Net Reviews Cutting Edge Mobile Solutions For Automotive Advertising Agencies

Automotive advertising agencies are turning to AdAgencyOnline.Net to find cutting edge mobile marketing and sales process solutions.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising social networking / resource portal http://AdAgencyOnline.Net,  reviewed several mobile vendors during his session at The 10th Digital Dealer Conference & Exposition held in Orlando, FL April 19th. - 21st.,…

Continue

Added by Philip Zelinger on May 2, 2011 at 10:47am — No Comments

Will These 4 Excuses Prevent Your Dealership From Growing?

I talk to hundreds of automotive professionals a month and less than 25% of these passionate business professionals attend annual automotive conferences on a regular basis.

If you add in the dealership's Fixed Operations Manager, GSM, ISM, or Social Media/Content writer that percentage drops even further.

The reasons dealers don't invest in education more aggressively…

Continue

Added by Brian Pasch on May 2, 2011 at 10:41am — No Comments

Automotive News Interviews Ralph Paglia

FINANCE & INSURANCE

Q&A: Web lets shoppers do the math, helps sell F&I

 

Automotive News | May 2, 2011 - 12:01…
Continue

Added by Ralph Paglia on May 2, 2011 at 8:58am — No Comments

Helms Brothers Mercedes-Benz Triples Gross Profit with NCM® Associates

Helms Brothers Mercedes-Benz Triples Gross Profit with NCM® Associates

 

Overland Park, Kan., May 2, 2011 ― NCM Associates, a leading provider of retail automotive 20 Group services, Education, Retail Operations Consulting and the originator of the NCM Benchmark® for Success program for automobile dealers, today announced that Helms Brothers Mercedes-Benz has tripled its gross profits through the implementation of the…

Continue

Added by sara callahan on May 2, 2011 at 7:30am — No Comments

The New and Improved Car Business

 

     You’ve  heard it said before, “The more things change, the more they stay the same.”  This statement is absolutely true in the car business.  Some people have such a fatalist mentality:  “There’s so much more competition now.”  “You just can’t find any good salespeople any more.”  “The customers are so well informed now.”  “The manufacturers won’t let us make any money.”  “I’ve never seen it this slow before.”  “We’re pricing ourselves out of the market.”  All of these…

Continue

Added by Brad Alexander on May 1, 2011 at 4:01pm — 2 Comments

Social Media Success Summit 2011: The Web's Largest Online Social Media Conference

Social Media Success Summit 2011: The Web's Largest Online Social Media Conference…

Continue

Added by Ralph Paglia on May 1, 2011 at 10:25am — No Comments

CONFESSIONS OF A MYSTERY SHOPPER - PT 3

This week a wonderful thing happened.  I got to see real salesmanship in action.



Here’s the set-up: I only mystery shop Ford dealers, and I almost always mystery shop for an F-150.  But this week I got the wild urge to do something different.  I had two stores to shop so I sent the same request to both: the female shopper clicked the “Get  Info” button on a specific 2012 Ford Focus in the dealer’s inventory and, in the Comments/Questions box, wrote “Does this one have a…

Continue

Added by Trace Ordiway on May 1, 2011 at 7:18am — No Comments

Car Buying Consumers Maintain Economic Optimism

Car Buying Consumers Are Maintaining Their Economic Optimism Driving Increased Demand for New Vehicles

US consumers are apparently becoming more upbeat about the economy, as the Consumer Reports Index in April 2011…

Continue

Added by Ralph Paglia on April 30, 2011 at 5:05pm — No Comments

New Vehicle Sales Up 19% in April 2011

New Vehicle Sales Up 19% YOY in April

April 2011 new-vehicle retail sales are projected to come in at 948,100 units, which represents a seasonally adjusted annualized rate (SAAR) of 11.1 million units,…

Continue

Added by Ralph Paglia on April 30, 2011 at 4:30pm — No Comments

Attend 11th Digital Dealer Conference Courtesy of ADM Professional Community

ADM Professional Community Blogging Contest

Announcing the first Automotive Digital Marketing Professional Community Blogging, Forum and Video Content Posting…

Continue

Added by Ralph Paglia on April 30, 2011 at 2:30pm — 29 Comments

ADM Blog Topics by Tags

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service