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All ADM Member Blog Posts (14,027)

Auto/Mate Integrates DMS with MOC1 Solutions' Fixed Ops Service Drive Suite, Streamlining Dealers' Service Processes

ALBANY, N.Y. – December 16th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its dealership management system (DMS) is integrated with two of the five modules in MOC1 Solutions' Fixed Ops SDSTM (Service Drive Suite) technology platform. Auto/Mate has completed full integration with MOC1 Solutions' Track and Schedule products and is in the process of integrating with their three remaining modules…

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Added by Mike Esposito on December 16, 2013 at 8:31am — No Comments

Success or Failure?

There are 24 hours and a total of 1,440 in every day. Successful people just seem to get a lot more done in a day than unsuccessful people. The main reason is successful people keep the main thing the main thing. Success is not an accident.

 

First, you must be honest about your strengths and your weaknesses. Spend your time in what you are strong at and delegate what you are not. A sales person reading this article may immediately think they don’t have anyone to delegate to.…

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Added by Mark Tewart on December 16, 2013 at 7:30am — No Comments


Influencer
Three ways to use SMS at Your Dealership

Many people wonder how they can effectively use SMS (text messaging) in the dealership without putting themselves at risk of:

A. Offending the customer with too many messages

B. Being sued for inappropriate use of SMS messaging

In this week's episode of my Automotive Sales & Marketing HOA I shared 3 ways to use SMS at your dealership.

This week's video is below. Tune in EVERY Monday morning at 9AM Eastern to …

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Added by Mathew Koenig on December 16, 2013 at 6:53am — No Comments


Influencer
Facebook Unleashes Combo Like-Share Button

Last month, Facebook announced a new like share button, a strategy for the social network to help facilitate the spread of content through the web…even more than they already do.

The strategy revolved around the new Like-Share combo button, a button that is literally just the Like and Share buttons merged together in one…

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Added by Erin Ryan on December 16, 2013 at 5:00am — 3 Comments

The Pinterest Plugin that You Need on Your Blog Right Now

I’m not a big fan of redundancy, especially on social media. Under normal circumstances, if you have good plugins and widgets properly placed on your blog, there’s no reason to have others. If you want to annoy me with a blog post, put an inline plugin, a floating plugin, and another one at the bottom.…

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Added by J.D. Rucker on December 16, 2013 at 3:57am — 1 Comment

Failing at live chat isn't cute

A timely response is key to your website live chat success

The photo with the faces in the snow on the French police cars is cute. Not responding to a chat request isn't. In fact, it's downright rude and insulting! Putting a live chat invite on your dealership website is a promise, a contract even, that you will respond within a few moments to answer a visitor's questions when they…

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Added by Big Tom LaPointe on December 14, 2013 at 11:00pm — No Comments


Influencer
2014 Nissan Rogue for sale in South Jersey

Admiral Nissan has the 2014 Nissan Rogue in stock in South Jersey! 

Nissan has finally redesigned their popular Rogue for 2014 with 3 rows of seating! There are many videos and bloggers discussing the lack of room for the 3rd row seating. I believe this is something that Nissan can improve on over time but having a crossover with 3-rows of seating competing in this segment is perfect for them!…

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Added by Jonathan Morales on December 14, 2013 at 9:00am — No Comments

7 Habits of a Highly Social Dealership

I almost didn’t give it that title. I mean, come on, how pretentious is that! Naming a blog post after one of the most important business books ever written? Well, I did say almost…

There is a huge difference in doing social and being social. Doing…

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Added by David Johnson on December 13, 2013 at 9:00am — 1 Comment

Words Are Cheap

Words are cheap. What matters is the true belief system behind your words and the actions you take because of those belief systems. Economies don’t improve, people improve. Waiting for something to happen is for losers. The most important economy is the one created between your ears.

 

During down markets you have to get creative to make things happen. Although you may not be able to push a new car market if it’s not there, you can niche market, create affiliations, utilize…

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Added by Mark Tewart on December 13, 2013 at 7:30am — No Comments

Death By A Thousand Cuts

‘Death By A Thousand Cuts’ originally referred to an ancient Chinese form of torture. It was often used in interrogations and it doesn’t take much imagination to understand how it was conducted.

 

In the modern business world it has taken on a different meaning. In that context, it now refers to the loss of…

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Added by Al Mosher on December 13, 2013 at 7:09am — No Comments

How Do You Solve A Problem Like Generation Z?

In the past, the right mixes of traditional and media buys wrapped up in the bow that is your demographic was all it took to catch consumer’s attention and bring them into your dealership. Then Al Gore invented the Internet and everything changed. Not all at once, mind you, but it did and still is. Attracting attention…

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Added by Mike Gorun on December 13, 2013 at 6:00am — No Comments

Dealer Authority and IM@CS Form Channel Partnership

Finding the right channel partners is essential when starting a new business that relies on relationships. That's why it gives me great pleasure to announce the first Dealer Authority partnership with a long-standing and respected company, Internet…

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Added by J.D. Rucker on December 13, 2013 at 5:00am — No Comments

Repeat SEO Offenders

SEO Repeat Offenders

At this point, everyone understands that Google will penalize sites that are using spammy techniques. If you're buying links, creating strange and unnatural link profiles, or gaming the system in other ways, you'll get the mighty Google hammer brought down upon you. In most of these cases, it's possible to reverse the damage. With a lot of hard work and even more patience, you…

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Added by Timothy Martell on December 12, 2013 at 7:25pm — No Comments

Short Blog on the Dangers of Retargeting

Do you know where your retargeting ads are showing up?

Added by Penny Vettel on December 12, 2013 at 10:49am — 1 Comment

4 Recent Social Media Upgrades Marketers Need to Know About

As I mentioned in an earlier post, Social Media is an ever changing landscape. Smart dealerships make sure to keep abreast of the most recent…

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Added by Richard Valenta on December 12, 2013 at 9:30am — No Comments

The Powerful Salesperson

Customers don’t buy vehicles, and sales people don’t sell vehicles. Customers buy solutions to problems they can feel emotionally. Sales people are the conduit that helps customers discover those emotional solutions.

 

People buy from people. Customers generally do business with people they like and trust. Your customers don’t walk out of your dealership telling you that they bought from you because you are a jerk. Customers can get vehicles anywhere. Most of you are not…

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Added by Mark Tewart on December 12, 2013 at 7:30am — No Comments

A DECEMBER TO FORGET CAMPAIGN FOR LUXURY CAR BRANDS?

Many of today’s luxury car brands are promoting their December holiday campaigns. But which luxury car drivers see the current month as a December to forget campaign for their car?



Swapalease.com analyzed all listings of its recent Black Friday holiday promotion, which offered deep discounts to people looking to escape their car lease through transfer. Of all popular luxury brands, Mercedes-Benz saw the largest population looking to escape at 21.6% of total listings. BMW drivers…

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Added by John Sternal on December 12, 2013 at 6:59am — No Comments


Influencer
Will You Fight To Win A Customer?

The battle for customers in the automotive industry is hyper-competitive.

Dealers advertise low price loss leaders and court an Internet buyer with competitive pricing that sometimes results in negative gross deals. Service departments advertise low priced oil changes to both upsell and win a new customer. 

 …

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Added by Richard Holland on December 12, 2013 at 5:00am — 6 Comments

4 Reasons Why Required Fields are No Longer Required on Contact Forms

What? WHAT!?!? There have to be required fields on contact forms, right? There have been required fields on contact forms for two decades. Nothing could have changed so quickly that they have become unnecessary, right?

Actually, they're no longer necessary. In fact, they're a hindrance.…

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Added by J.D. Rucker on December 12, 2013 at 4:30am — No Comments


Influencer
FWD: Eight Email Failures (And Questions For Those That Want To Do Better)

Most blog posts you'll see from me are my words. However, I find myself quoting Seth Godin a lot lately. After all, he is one of the best marketing minds today. So I thought I'd share the latest since its relevant to automotive…

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Added by Britt Hoffmann on December 11, 2013 at 11:58am — No Comments

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