Professional Community for Car Dealers, Automotive Marketers and Sales Managers
As more consumers are using the web to research and communicate with dealerships before they decide to purchase a vehicle, it is important to understand the value of live chat and the power behind establishing a relationship between the…Continue
Added by Ketty Colom on July 5, 2012 at 9:00am — No Comments
Nissan’s launch of five vehicles, all scheduled to occur over the next 15 months, will include a stiff dose of social media marketing. The 2013 Altima began the sequence as the first launch of the “Most Innovative Year Ever” for Nissan’s North American branch. The Altima launch utilizes print,…Continue
Added by Jim Fitzpatrick on July 5, 2012 at 8:13am — No Comments
The turmoil has continued since Google announced that Google+ Local would be using a new review system in lieu of the old Google Places "five-star" rating system.
Dealers have been having trouble posting reviews from Apple iOS devices. For many dealers, the review button was no longer…Continue
Added by Brian Pasch on July 5, 2012 at 8:00am — No Comments
When it comes to metrics for Facebook dealership pages , engagement is seen by many as the holy grail. However, according to Facebook analytics provider Wise Metrics, the way it is…Continue
Added by Joey Little on July 5, 2012 at 7:56am — No Comments
The Business of automotive SEO is constantly changing, you have to always be abreast of the every changing trends and tactics. SEOs tend to spend a lot of time just researching the latest info, let's face it there aren’t many industries where you could…Continue
Added by Timothy Martell on July 5, 2012 at 6:35am — No Comments
Added by Jody DeVere on July 4, 2012 at 12:53pm — No Comments
If everyone could walk in everyone’s shoes for a day, we would have more empathy for each other. The world would be less cynical, and much more appreciative of what our fellow Americans do on a daily basis.
Before I talk about the car salesman, I want to give a special thanks to all of our military personnel who defend our country both near and far. These men and women have made it possible for people like me pursue life, liberty, and happiness! …Continue
Added by James Schaefer on July 4, 2012 at 8:38am — No Comments
IN JUNE SELLS 615 NEW HONDAS, THE MOST IT HAS SOLD IN THREE YEARS SINCE “CASH FOR CLUNKERS” IN AUG. 2009…Continue
So you've created a Facebook page for your business and find yourself wondering, "Now what?" It's not a Field of Dreams scenario, you can't expect fans to come simply because you've built the page. No, you need to earn your fans. Luckily, a lot of different techniques have been developed to help you do just…Continue
Added by Timothy Martell on July 4, 2012 at 6:01am — No Comments
I`m sure you`re doing the exact same thing at your dealership too........
Well you are.......
Disclaimer: I must preface this by saying it not intended to make any enemies or friends. This is not meant to hurt anyone’s business, call out how they perform for their clients, highlight weaknesses or put stock in one product over another. This was nothing more than a simple experiment.
I was out to dinner with my wife recently when I ran into an old college acquaintance. Very quickly I discovered that she works in our industry…Continue
I've mentioned numerous times how having a Pinterest account is vital to your social media plan and makes your dealership more likeable as a whole. Well, I found a study online by EyeTrackShop which highlights where the user’s eye is drawn to on a Pinterest page. While most websites draw the users to the left side of the…Continue
Matt Cutts of Google has told us in the past that Google uses social media signals in their search algorithms. What we've all been wondering is just how much social media actually effects search results. A new study done by Searchmetrics does just that, highlighting why …Continue
Added by Timothy Martell on July 3, 2012 at 5:43am — No Comments
AskPatty.com and the Certified Female Friendly® program are sponsoring the first ever Diversity & Women's Issues educational track at a large automotive industry event during the 2012 AutoConnections Conference & Expo September 5- 8th at the Aria…Continue
Added by Jody DeVere on July 2, 2012 at 5:18pm — No Comments
What can you learn from Microsoft and Google?
Two weeks ago, Microsoft gave the middle finger to their partners - not once, but twice. What can you say -- they used both hands.
Meanwhile, Google did the exact opposite, embracing their partners and letting them feel comfortable with the future working with the company.
I guess Google's motto of "Don't be evil" is back in play.
Added by Todd Katcher on July 2, 2012 at 4:00pm — No Comments
“BYOD” stands for “bring your own device,” the practice of allowing employees and contractors to use personal devices, such as laptops, smartphones, home computers and tablets, to conduct the organization’s business. The …Continue
Added by Patric Timmermans on July 2, 2012 at 1:54pm — No Comments
What would it mean to you if you doubled your customer count? Think about this. Do you know anyone, or any business that doubled their sales, say for a month, and repeated it the following month? Do you know anyone, or any business that doubled their Customer Pay Repair Order count, say for a month and repeated it…Continue
Klout is becoming bigger and bigger for those who want to know where they stand with their Social Media reach & influence.
So, what exactly is Klout?
The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you…Continue
In a recent blog post of mine, I highlighted some research done on mobile ads and if it is worth a dealership to spend money on it. Today, I am here to tell you why you should have a mobile site for your dealership (if you don’t already). Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% recorded a year…Continue
Added by Ketty Colom on July 2, 2012 at 6:32am — No Comments