SEO isn’t a religion, but it’s definitely pretty close. You have to dedicate yourself to it to succeed, you have leaders and idols, and you have a mysterious entity that deals out rewards…
Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Matt Cutts is back again with another one of his block rocking beats. The Webmaster Help videos that Matt Cutts puts out may not be the most glamorous pieces of SEO news around, but we still honestly feel that they are worth covering. Paying attention to the great, sweeping changes in the SEO field is only a piece of the…Continue
Added by Timothy Martell on October 23, 2013 at 3:06pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports the latest year-to-date credit approvals average recorded at 72.7% in September, down slightly from a 74.5% approvals rate YTD in August. The average YTD approvals rate considered to be “healthy” is 70%, according to the company.
A new auto lease trend appears to have formed over the last three months, one that shows the approval rate slipping during the previous three months compared with the same time last year…
Added by John Sternal on October 23, 2013 at 2:41pm — No Comments
Do your sales people know how to fish? They should. I ask you, when was the last time that you wished there was something you could "personally" do to increase your selling opportunities? Have you every thought "just if we could spend more money on radio or TV advertising to increase walk in customers?" Watch this week's Think Tank Tuesday to see where you should be fishing to get more sales than you…Continue
Added by Paul Potratz on October 23, 2013 at 11:28am — No Comments
With the latest Telephone Communications Protection Act (TCPA) rules settling into place, we’ve got to remember that not all texts are created equal.
Is your dealership’s texting up to snuff? Do what it takes to get there…because…Continue
What's the common image of a salesperson? The big bad wolf.
The big bad wolf seeks and destroys. It's a predator who pounces on its prey, eats the weak and leaves a bloody mess behind. This image makes the job of salespeople a lot harder than it should be. The good news is that this creates an opportunity to kill the wolf and turn the negative into a positive.
If you were to ask 10 customers what they hate about salespeople and the buying…Continue
Added by Mark Tewart on October 23, 2013 at 10:30am — No Comments
Three large public dealership groups that have reported third-quarter earnings so far this week all said F&I revenue per vehicle rose from the year-earlier period.
Asbury Automotive Group's F&I revenues per vehicle rose 4.6 percent while …Continue
Added by Jon Floyd on October 23, 2013 at 10:01am — No Comments
Best Practices Great Article on Best Practices for Auto Dealers. Good Read, see link to Automotive News...
Added by Jon Floyd on October 23, 2013 at 8:17am — No Comments
It's not for everyone. Some people just don't like to hear their voices played on audio or video. I know. I used to be one of them.
If you can get over that fear and if you want to get your YouTube channel some watches while helping to get your content seen and heard, it's a quick and easy way to kill a couple of birds with a single stone. The concept is pretty simple. Write a blog post,…Continue
Added by J.D. Rucker on October 23, 2013 at 6:30am — No Comments
Added by Timothy Martell on October 22, 2013 at 4:00pm — No Comments
When last week started I was thinking what the activity and market would be like for the entire week. I was looking at gas price trends, the fact that used inventory continues to increase and even thinking about the time of the year. While spending time with some key, leading auto lenders from captives to national banks to some regional players, the effort is sure being made to make it easy for the dealers to complete the sale of both new and used inventory.
Fortunately the budget…
Added by Carroll Nguyen on October 22, 2013 at 2:30pm — No Comments
Inevitably, pricing is a necessary aspect to a customer’s decision. They do their research online and expect to receive answers to their pricing questions. While many of us old folks were groomed to avoid pricing when on the phone or email with shoppers, evolution has thankfully adapted us to the practice of giving out a discounted price in advance of their visit. However, pricing questions no longer begin and end with the price of the vehicle. Shoppers want more from you? Do you give it to…Continue
Added by Joe Webb on October 22, 2013 at 2:13pm — No Comments
Michael Jackson and Billy Mays passed away in the same week. The passing of Billy Mays made the news but Michael Jackson dominated it. The underlying message sent from the media is that entertaining is good and somehow noble, but selling and marketing is bad. My question for you is the following: Do you allow this flawed thinking to keep you from being successful in your sales and marketing?
The news coverage of Michael Jackson life was largely reverential and fit for king,…Continue
Added by Mark Tewart on October 22, 2013 at 10:00am — No Comments
DMEautomotive honored in the “Innovation” category for cutting-edge mobile app Driver Connect TM
Daytona Beach, FL – October 22, 2013 – DMEautomotive received the 2013 BizTech Innovation Award® in the “Innovation” category for the company’s Driver Connect TM - a smart and engaging mobile app, which helps auto dealers to connect with their customers where they are most, on their mobile…Continue
Added by Crystal Hartwell on October 22, 2013 at 8:48am — No Comments
Potratz, the industry leader in digital automotive marketing, located in Downtown Schenectady, holds another apprenticeship training program at their offices located at 31 Lafayette Street in Schenectady, New York.
Added by Paul Potratz on October 22, 2013 at 8:36am — No Comments
The Ritz-Carlton hotel chain has an exciting customer service policy that empowers every employee with $2,000 to satisfy any guest without approval. This isn’t a one-time power but it’s per incident. Some business…Continue
Added by Mike Gorun on October 22, 2013 at 6:25am — No Comments
A.A. Milne’s beloved children’s books featuring Winnie & Piglet & Eyeore & Tigger and the rest of the crew have delighted children for decades. Here are a few favorite quotes from those classics and how they apply to your business today.
“What day is it?"
Added by Al Mosher on October 22, 2013 at 6:00am — No Comments
For the last 7 years, I've been watching Google very closely. Sure, they are in the news all the time so it's not something that's exactly hard. What has been more challenging is keeping up with their long-standing obsession with social media and understanding why it's so.
They have some big wins (YouTube, Google+) as well as dozens of…Continue
Added by J.D. Rucker on October 22, 2013 at 6:00am — No Comments
I wonder sometimes where we lost our way in the car biz....People buy things from people they like.....from people who care about them. As we end 2013 we are more challenged then ever to connect human to human.
My Father sold automobiles in the 1950 and 60's. At the same time he had 7 kids in 10…Continue
Added by Tim Elliott on October 22, 2013 at 4:41am — No Comments
Ten Automotive Consumer Trends to Watch in 2014…
Comments on blogs are a strange beast. On the one hand, comments mean your blog is sparking a conversation, which is one of the major goals of most blogs and can help with SEO. On the other hand, if you’ve ever read the comment section of most blogs on the internet, they can be…Continue