Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Member Blog Posts (13,299)

Tired of being in a Selfish Relationship?

Is your website constantly asking for or taking information from visitors? By providing information to visitors rather than requesting information from them, you can expect to see a rise in conversions and a decrease in bounce rates. Watch this week's Think Tank Tuesday and find out how to rethink your web strategy.

Added by Paul Potratz on July 30, 2013 at 2:37pm — No Comments


Influencer
Consumers Want to Use Text Messaging when Car Shopping

Text messaging has completely transformed the way we communicate today. Could it also be transforming the way we negotiate a car transaction? A growing number of people have used text message as a way to communicate and negotiate during a transaction on the Swapalease.com marketplace.

  • Car shoppers on Swapalease.com communicate with people interested in transferring out of their car lease. Executives at the marketplace believe as many as 25% of all transactions involve text…
Continue

Added by Carroll Nguyen on July 30, 2013 at 1:00pm — No Comments

VinSolutions Expands Its Audience of Mobile CRM Users with Android™

VinSolutions has announced the launch of VinMobile™ for Android. VinMobile is the company's mobile CRM application.  The newly revamped VinMobile 2.0 was released for iPhone® and iPad® devices in January of 2013 with significant updates released in March for VinMobile 2.2.  VinMobile for Android supports all of the same features that are supported by iPhone and iPad devices.

(Logo:  …

Continue

Added by Joey Little on July 30, 2013 at 12:59pm — No Comments

DrivingSales Executive Summit Announces Breakout Session Speakers and Presentations for 2013

Topics selected by dealers include strategies for CRM, digital marketing, fixed ops, hiring, creating a culture of success, selling pre-owned vehicles, leveraging ‘big data’, video and more; joins agenda that includes keynotes from global search marketing authority Danny Sullivan, Yelp and The Walt Disney Company®.  Early Bird Registration available until August 14th

 …

Continue

Added by Crystal Hartwell on July 30, 2013 at 7:00am — No Comments


Influencer
Entry Level Car Show Small Steady Changes

Here is this week's latest used car market report data from Ricky Beggs and Black Book. As we finished the final full week of July the activity took a step back from the previous two weeks. Where a couple of weeks after the Fourth of July brought an uptick to the wholesale activity, this past week the price change levels were very similar to the previous week, while the activity actually slowed back down. I had several dealers and remarketing specialists ask during the week what we were…

Continue

Added by Carroll Nguyen on July 29, 2013 at 2:42pm — 1 Comment

Union Co. VW Dealer offering $6,000 Off on New 2013 VW CC | Douglas VW is Union Co. NJ`s Select VW Dealer

 photo 2013VWCCExclusiveOfferatDouglasVW_zps0f6f2e3d.jpg



* Click the picture above to select your New VW CC at Douglas VW!



As Union County NJ`s Select VW Dealership we have something for everyone!



Remember...... All VWs are…

Continue

Added by Ken Beam on July 29, 2013 at 9:45am — No Comments

Auto/Mate Announces Participation in General Motors Dealership Technology Assistance Program

ALBANY, N.Y. – July 29th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it is participating in General Motors’ (GM) new Dealership Technology Assistance Program (DTAP). Auto/Mate’s dealership management system (DMS) and Customer/Mate (CRM) are both certified by GM as part of the program.

“The DTAP certification ensures that dealers using our DMS will have the functionality necessary to support seamless OEM data and…

Continue

Added by Mike Esposito on July 29, 2013 at 9:05am — No Comments


Influencer
From The Top Down “WHERE’S THE BEEF?”

There have been a lot of postings and discussions over how best to improve a Sales Organizations performance. I personally have written many of them.



One thing that they all have in common is the need to have the right people in the right…

Continue

Added by Bill Cosgrove on July 28, 2013 at 6:30am — 2 Comments


Influencer
The Social Animals We Humans Are

Human beings are social creatures and our lives depend on other humans. We are born unable to care for ourselves. We develop and learn about the world around us through others. Our connections to others are key not only our…

Continue

Added by Bill Cosgrove on July 27, 2013 at 11:00am — No Comments


Influencer
Car Lease Payment See Slight Decline Since Last Year

Car lease prices on today’s most popular brands dropped -3.8% from year ago payment levels according to June listing data from Swapalease.com. The below data also show that people are staying in their leases at roughly the same amount of time before opting to exit their contract compared with year ago levels.

  • The Cadillac CTS saw the biggest price decline, with monthly payments dropping -39.9% compared with payments recorded a year ago. Average payments for the Cadillac CTS from…
Continue

Added by Carroll Nguyen on July 26, 2013 at 2:06pm — No Comments

gmail STIFF ARMS your email marketing campaigns

And just like that... all your emails fall into the "promotions" box. 

That's right... the promotion box. The same box that will soon land all your email blast, your special offers, and anything else sales related that you wanted…

Continue

Added by Martin L D'Amato on July 26, 2013 at 10:30am — No Comments


Influencer
Responsive Design for 3rd Party Plug-ins

If you haven’t seen and learned about the power of Responsive Web Design, you’re missing a great new piece of digital marketing technology.  Responsive Design discards the idea of mobile websites, and instead, builds a multi-device-capable platform around a single website.

My company…

Continue

Added by George Nenni on July 26, 2013 at 8:01am — 6 Comments

Live chat tip: Use a proactive (pop-up) for more chats and leads

Often when a dealer is considering the benefits of adding live chat to their website they are…

Continue

Added by Big Tom LaPointe on July 26, 2013 at 6:30am — No Comments


Influencer
How Social Media is like Subliminal Messaging

http://api.ning.com/files/YkmP9nutIoLDdDqStIMMulXEpT5QRDyew7Yp-s34YRHo*AdKOU0N4-CE1R8hIWHv6zbredC*wRDZIQ7OOa7BZRZTQq-YfKYm/subliminalmessages2300x211.jpg

Recently, AutoTrader had Polk do a study titled, "2013 Automotive Buyer Influence Study".  As it is always good to try to keep our finger on the pulse of the buyer, I read through my copy recently and have found something that surprised me a little.

The stat in question was this, "98% of car buyers polled stated that Social Media played no role in their, or had no influence on their…

Continue

Added by David Sharp on July 25, 2013 at 3:39pm — No Comments

Pavlov’s Dog, Associative Memory and Social Branding

The ultimate goal of branding is to establish dominance in your category, to be the company that first comes to mind when people need whatever it is you sell. By now we’ve all heard the story of Pavlov’s dog; in short, Pavolv would ring a bell as he rubbed meat paste on his dogs tongue, then after a time all he would…

Continue

Added by David Johnson on July 25, 2013 at 1:49pm — No Comments

From the NCM Institute: Dealer Beware: Pitfalls of Selecting the Wrong Contractor or Subcontractor Written By: Dennis Kane

Written By: Dennis Kane

I have seen a significant number of high value claims as a result of contractors or subcontractors not carrying insurance or inadequate limits of insurance.

Examples of high value claims against dealerships include:

  • Claim against a dealership’s workers’ compensation carrier or general liability carriers due to an injury of a subcontractor’s employee and the subcontractor doesn’t carry workers’ compensation insurance.
  • Claim against a…
Continue

Added by Garry House on July 25, 2013 at 9:55am — No Comments


Influencer
How Being Delusional Can Make You More Productive

I came across an article recently on LinkedIn by A.J. Jacobs, editor of Esquire magazine, in which he discussed using self-delusion as a tool to…

Continue

Added by Richard Holland on July 25, 2013 at 5:39am — No Comments

This is one opportunity you can’t afford to miss

It’s still not too late to promote your products, build your brand, generate leads and close deals with serious buyers from China and around the world at Asia’s biggest Automotive Dealer event.

A broad range of International Exhibitor Packages tailored to…

Continue

Added by charles bayer on July 24, 2013 at 4:00pm — No Comments

A NEW WAY TO GET AN EXTENDED WARRANTY FOR YOUR CAR WITH FOREVERCAR.COM

Extended warranties for automobiles have been a source of financial pain and frustration for years. Poised to reshape the way people protect their vehicle investments, ForeverCar.com has officially launched as a new company that promises a simple, transparent process offering affordable, top-tier coverage that's as close to bumper-to-bumper as consumers will find in the market.

Backed by a Fortune-500 company, ForeverCar.com was developed by a…

Continue

Added by John Sternal on July 24, 2013 at 2:08pm — No Comments

ADM Blog Topics by Tags

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

2. Legit Ways to Make Money Online

Posted by GeorgeTod on June 24, 2018

3. Twitter For Car Dealers

Posted by Kevin Lewis on June 27, 2018

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service