Buying a car is much easier than it was ten years ago. Information that was…
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Information at your fingertips... literally. It's not just Google, but Yahoo, Bing, Wikipedia and hundreds of other sites that offer everything from information to birthday reminders and business reviews that are changing the way we think, learn and remember. We find information fast and forget it fast because it so easy to do.
I love the graphic below that shows the effect of Google on the brain. Thanks to Steve Olenski of SocialMediaToday (…Continue
People Talking About This
This metric gives you the total number of unique Facebook users that have created a story…Continue
Added by David Johnson on October 7, 2011 at 7:30am — No Comments
Is it just business or vendor client relationships? I have been told several times to not get emotionally involved with a client or vendor. As a firm believer in…Continue
For those that use Google AdWords for your auto dealer website, this is big news. After some testing in foreign markets, Google has announced that they are changing the algorithm used to determine the Quality Score of PPC ads to give landing page quality more weight.
Added by Ali Amirrezvani on October 6, 2011 at 10:41am — No Comments
Unable to attend Digital Dealer 11 in Las Vegas but still want to learn about the hot topics and trends being discussed?
so much at DD11 that my head is beginning…Continue
Added by Justin Braun on October 5, 2011 at 5:50pm — No Comments
Added by J.D. Rucker on October 5, 2011 at 1:28pm — No Comments
The conference has become the place to be for anyone involved in automotive retail on…Continue
Here we are again. The weeks are flying by and today I'll post my conclusion of the 15 Free Tools To Monitor The Social Media Sphere - Part 3. I hope that you found at least one new tool in the last 3 weeks, which was a "new one" for you, and I wish you and your endeavor "Social Media Marketing" success!
Here are my last five freebies:
Added by VJ on October 5, 2011 at 6:34am — No Comments
Added by Crystal Hartwell on October 5, 2011 at 6:00am — No Comments
Mike Martinez Joins DMEautomotive as Chief Marketing Officer
Digital Sales and Marketing Veteran to Drive Brand, Marketing and Sales Momentum of Automotive Marketing Leader
Daytona Beach, FL -- October 5, 2011 – DMEautomotive, the industry leader in science-based, results-driven…Continue
Added by Crystal Hartwell on October 5, 2011 at 5:47am — No Comments
The Publisher delivers ROI beyond the dealer’s website.
October 4, 2011, Dallas, TX: SiSTeR Technologies, a provider of applications and hosted services for the automated creation and management of multimedia marketing, today announced the release of their new application – the Publisher - as part of their 4DF video player that is currently published on over 5,000 auto dealers websites, major third party leads providers, Facebook and direct link from YouTube to…Continue
Added by TERRY GIBSON on October 4, 2011 at 2:50pm — No Comments
Dealers are able to save deals and customers on a daily basis when they receive mobile alerts.
Whenever a customer is mishandled on the phones…Continue
Added by Ralph Paglia on October 4, 2011 at 2:30pm — No Comments
NewVehicleConnect™ is a program that sends a communication to selected new vehicle customers, offering an…Continue
Added by Ralph Paglia on October 4, 2011 at 2:25pm — No Comments
There are only so many options for those vehicles that aren’t selling well or simply have to go. There is of course the physical and online auction as well as sites like OVE.com that claim to be dealer to dealer wholesale oriented. In reality many of those sites are auction owned and carry many of the same fees. So has nothing really changed in all these years?
We now live in a world that is leaning more and more towards a “Social” means of accomplishing it’s sales and…Continue
Added by Jason Leger on October 4, 2011 at 2:16pm — No Comments
Added by Ralph Paglia on October 4, 2011 at 1:30pm — No Comments
One of the problems with our business is that the Digital people who work in dealerships these days all want to be consultants. Rather than focusing on helping the dealer who pays them every week, they spend a majority of their time trying to brand themselves and network so that they can jump ship. I wish people…Continue
What better way to reach your existing and potential new customers, everyday 24/7, in a non-intrusive manner. This is one of the most powerful marketing breakthroughs of our…
Added by Ralph Paglia on October 4, 2011 at 11:30am — No Comments
In today’s market it is imperative for dealers to optimize their online marketing strategy. Video Search Engine Optimization (VSEO) is one of the most effective means of generating the highest possible volume of quality traffic to your web site.
Dealerships like Napleton’s Palm Beach Acura, in West Palm Beach, Florida, recently implemented a digital marketing platform to…Continue
Added by Ralph Paglia on October 4, 2011 at 11:07am — No Comments
Team Velocity Marketing Case Study
Cerritos Dodge Chrysler Jeep in Cerritos, CA, has been a successful part of the Browning Automotive Group for the last 25 years. Lately their sales and service activity is soaring with sales up 75%, 50% over the same period in 2010; and vehicles serviced increasing 410%, with ROs for vehicles in Cerritos’ primary…Continue
Added by Ralph Paglia on October 4, 2011 at 11:02am — No Comments