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All ADM Member Blog Posts (8,936)

Join Cars.com for the Reputation Management Online Virtual Conference on March 9th

Join us for a live conference right at your desk on March 9th from 11AM to 3PM EST.



- Hear the latest advice and trends that make reputation management easier and more effective for dealerships.

- Attend workshops by leading social media experts.

- Learn from fellow dealers who are driving more sales through online reputation management.

- Get a first-hand look at Cars.com's all-new Dealer Reviews feature before our beta launch this spring.

- Get expert advice on…

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Added by Cars.com on February 25, 2011 at 8:54am — No Comments

It's truly a "rat race" when it comes to auto dealer customer loyalty

Rat: Press on the bar, get some food.

Human: Buy or service your car at a dealership with a rewards program, earn some points.









One of the most influential behavioral psychologists of all time, B.F. Skinner, discovered in his groundbreaking radical behaviorism experiments that the rate with which the rat pressed the bar depended not on any preceding stimulus (as Pavlov had insisted), but on what followed the bar…

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Added by Paul N. Long on February 24, 2011 at 7:30pm — 6 Comments

Adwords Now Includes Conversion Optimization Settings

Google posted an update on their Adwords website regarding Conversion Optimization settings. This may be news to many dealers who run their own Adwords campaign so I am re-posting some information provided on their blog.

 

Keep in mind that conversion in Google normally tracks responses via forms submission, which would not include phone calls that are generated by PPC…

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Added by Brian Pasch on February 24, 2011 at 6:14pm — 1 Comment

10th Digital Dealer Registration Early Bird Scheduled to End Tomorrow

Hi to all ADM members!

 

I just wanted to reach out to you all and remind you that the early bird registration for the 10th Digital Dealer Conference and Exposition is scheduled to end tomorrow - February 25, 2010.

If you've never attended, this is the must go to event for your dealership. This event should be attended by Dealer Principals, General Managers, Sales Managers, Internet…

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Added by Arnold Tijerina on February 24, 2011 at 4:13pm — No Comments

Pick up the phone - its your paycheck calling!!!

Can the majority of Auto Sales consultants give good phone????



There are Metrics in all industries that show people develop a perception about you within the first 30 seconds of a phone conversation and their final opinion of you in the last 30 seconds. Effective communication in the workplace cannot be underestimated. Poor communication is responsible for mistakes and no sales.

Start taking notes when calling a potential customer. By taking notes you can verify with them as… Continue

Added by Lizelle Landino on February 24, 2011 at 12:47pm — 47 Comments

NJ VW- Employee Pricing Sales Event at Douglas VW in Summit NJ this weekend! You pay what our Employees pay! Discounted 2011 Volkswagens in NJ!



   Looking for the Best Deal on a 2011 Volkswagen in New Jersey?



Here`s the answer!



*Click the burning Banner below & you`ll be one step closer to that great deal!
 
   …
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Added by Ken Beam on February 24, 2011 at 5:00am — No Comments

New Media: How Social is Changing Our Thinking

This is a portion of an article titled Why the Automotive Industry is Shifting to New Media.

The phrase “New Media” is often associated with social media alone. While we believe there is more to new media than social, it’s clearly…

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Added by J.D. Rucker on February 24, 2011 at 2:00am — No Comments

Digital Dealer Conference & Exposition - More Confirmed Speakers

Hi to all ADM members!

 

It's a great day to check out our speakers page on the official website of the 10th Digital Dealer Conference & Exposition as we've just confirmed (and posted) a whole slew of additional speakers including:

 

David Kain and Steve Stauning - Check out their…

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Added by Arnold Tijerina on February 23, 2011 at 2:17pm — 4 Comments

From the Weeds of the Internet: A Challenge to the ADM Membership!

I have written before that I see a "Digital Divide" (see my blog) of dealers who "get" the Internet and those who don't.  I have a challenge for our members to help us out with that--but, first, here's the background:

 

I read another post on another site today that made me think it's not just a "Digital Divide" but is also an issue like this:  We have many dealers who are "urban" to the internet, seeing the benefits of websites, SEO, PPC, social media, reputation management,…

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Added by Keith Shetterly on February 23, 2011 at 11:01am — 3 Comments

2011 SEO Insights and Tips

Written by senior search strategist at LevelSet Solutions, 2011 SEO Insights and Tips is a quick read providing meaningful information

 

Excerpt -



Unless a business model simply relies on traffic, an SEO partner needs to approach search marketing from a multifaceted perspective. The goal is not aggregate traffic; it is about increasing qualified…

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Added by Patti Swanson on February 23, 2011 at 10:26am — No Comments

Polarizing Views On Spring Conferences: Bootcamp & Digital Dealer

Controversy is GOOD!

There has been much controversy over the last couple weeks surrounding the Automotive Marketing Bootcamp and the Digital Dealer 10 conference. Some have taken sides, some have remained neutral, but more importantly, people are talking and… Continue

Added by Timothy Martell on February 23, 2011 at 7:35am — No Comments

DealerApp Vantage Announces Milestone of 230 Auto Dealers Using its Mobile Apps to Interact with Customers, with over 100,000 Downloads

Piscataway, NJ, February 23, 2011DealerApp Vantage, a software development company that leads the industry in mobile application (apps) design and development for auto dealers, today announced that the company enjoyed unprecedented growth in 2010 and its mobile applications are now used by more than 230 auto dealers nationwide. In just the first year of business, from January 2010 through January 2011, the company increased in the…

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Added by sara callahan on February 23, 2011 at 7:32am — No Comments

Sales attitude!

Anything you do in life is defined the way you position yourself. Your attitude and efforts contributes towards the outcome of the end result. Attitude is everything!

The longer I live, the more I realize that attitude is probably one of the single most important words in our language. Isn't it amazing that so many times we see individuals who have severe handicaps or who face significant challenges yet have a positive outlook on their lives and often…

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Added by Lizelle Landino on February 22, 2011 at 8:22pm — No Comments

When Drama Becomes the Bomba!

What is a personal reputation?  It's in everybody ELSE's head.  You don't own it.  However you try and shape it, you try and maintain it, and you try and make it your own, you will forever rely on others to host your personal reputation.

 

And the personal reputation of a ground-breaking person (Columbus, Einstein, King, etc.) is much more forgivable than that of a person who comes along later but has public issues (J. Edgar Hoover, McGovern, Nixon, etc.).  And the Cult of…

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Added by Keith Shetterly on February 22, 2011 at 7:30pm — 10 Comments

UPDATE: 10th Digital Dealer Conference & Exposition

Hi to all ADM members!



Don't miss out on the 10th Digital Dealer Conference & Exposition being held April 19-21, 2011 at the Rosen Shingle Creek Resort in Orlando, FL. We've got a great line-up of speakers slated with many more to be announced!



Here's a quote from a conference attendee:

“I found DD9 to be condensed, engaging and…

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Added by Arnold Tijerina on February 22, 2011 at 6:00pm — No Comments

“What's Up with ADM's Featured Members this Morning?”

I appreciate that the individual who posted that chose to do the right thing and pull it off this site.

His readily apparent intimation is that these extraordinary individuals were featured only because of their sex and physical attributes. It was more than a mere observation, it is sexist, misogynistic, and wrong.

His “What's Up with ADM's Featured Members this Morning?” is flat calling into question why these women are featured and that they only merit posting because of…

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Added by Scott Fitzgerald on February 22, 2011 at 1:30pm — 19 Comments

Erin Touponse To Address Dealers at Automotive Marketing Boot Camp

In keeping with the home page design of featuring great women in the automotive business, I am pleased to announce that Erin Touponse will be addressing the entire Boot Camp audience on Sunday Night, April 17th.

Erin Touponse is the Director of Communications for the Harte Auto Group…

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Added by Brian Pasch on February 22, 2011 at 12:30pm — No Comments

Template/Script for a vehicle that is already sold off of your web site

Can anybody assist me in getting a good response to a lead to a vehicle that has already been sold out of my inventory?

 

I get a lot of these and my response is okay, but I am looking for something more substantial.

 

Thanks for you help.

 

Scott

Added by Scott Fitzgerald on February 22, 2011 at 9:48am — No Comments

NJ VW- Union County VW Presidents` Day Sales Event! Best Deals on 2011 VW`s in NJ thru 2/28

The Only Exclusive VW Authorized Presidents` Day Sales Event is taking

place in Union County New Jersey now thru February 28th 2011.



*Click the picture to visit our site!

 …
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Added by Ken Beam on February 22, 2011 at 8:47am — No Comments

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