Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Within the past year, Maryland has been hit by an earthquake and a hurricane (in the same week!), as well as a huge snowstorm, all fairly uncommon occurrences in our state. While DealerOn, both the office and our employees, were lucky enough to dodge any real damage, it definitely made us all think about how prepared we are for these kinds of emergencies.…Continue
Added by Ali Amirrezvani on September 1, 2011 at 12:34pm — No Comments
So, today one of my sales reps had his day ruined with this email:
Good morning, Ted,
So glad you are back on the grid.
I have a concern and that is that when I spoke with USAA, they told me about a service they offer which is to look for the best price for a car. I used it and was given a price of $27,025 for the car we are purchasing, although without the leather seats. We are blaming ourselves for not shopping around, but we are hopeful that you can give us some…
Added by Jennifer Greenberg on September 1, 2011 at 8:00am — No Comments
I've been seeing a lot of posts lately about upcoming fall conferences and events. These posts are typically not altruistic. They're written by people with vested interests in specific events, whether that's because they're a speaker or they're the host. Now it's our turn.
For people interested in learning and are considering attending one of these events and aren't sure which to attend, I've created a graphic comparison of the three events specifically being held in October 2011 that…Continue
Social media is a way to connect with and develop a community around both the brand of the dealership, and the personal brand of the people that make up the dealership. It's important to note that the biggest difference between traditional marketing and social marketing is that traditional marketing is all about marketing of the business, but…Continue
By Todd Vowell, CEO, Buy Mail Direct Inc.
Every now and then, you have one of those conversations that just "effects" you in ways you can't explain. In the past 30 years, I have talked with at least 10,000 Car Dealers, GM's, and GSM's. But for…Continue
I am a vertically enhanced female which I normally see as a benefit, except when I am trying to buy clothing. Most of the clothing options for women do not come with a choice for inseam or length. This often leaves me in the dressing room wondering if I can pull of this dress being too short or do these jeans look like capris or a fashion faux pas. I am…
Please call Dan…
Added by Ken Beam on August 30, 2011 at 5:19pm — No Comments
Sales are down a little and you’re looking for a way to get an edge on the competition. You have looked at many ways of bringing in revenue, which will depend on how many customers you can get out to the dealership. Why aren’t the traditional methods working like they used to? Commercials and newspaper ads used to bring in lots of business, but now they are only responsible for a small amount of the sales you experience. The rest of your customers come from drive-by views. How can you reach…Continue
Added by Dmitriy Goroshin on August 30, 2011 at 2:11pm — No Comments
When considering from where the next big media spike will occur one simply needs to look for a big glaring problem. For it is where problems are created that new opportunities emerge. It seems clear to me now that it is the growing paradox of social networking that will spawn the next genius multi-$ billion giant. So what is the…Continue
Lazy is not a normal state of a person but one that is educated, encouraged and allowed. Walk into any company with lazy staff and I assure you someone in the organization has educated, encouraged or allowed the behavior.
I just wrote an article on this topic at Huffington Post- Lazy is the New Entitlement. You can''t find a 2 year old on this…Continue
Added by Grant Cardone on August 30, 2011 at 12:49pm — No Comments
When I was a teenager, I had to have some extensive surgery that landed me in a wheel chair for a few months. Recently, one of my physical therapist from that adventure found me on Facebook and was compelled to share his story of that short part of my life. He was a new therapist when he took on my case and had heard how hard teenagers can be in cases like mine. He braced himself for a…Continue
Added by Stephanie Young on August 30, 2011 at 10:00am — No Comments
Added by Ron Harber on August 30, 2011 at 9:56am — No Comments
Such great news and much more to come! Helping dealerships win each and every day.
In an industry driven by technology, mobile isn’t just along for the ride – it’s clearly directing where the automotive advertising world needs to go. Mudd Advertising continues to advance their technology and improve dealership success moving into the digital age. Mudd is announcing the launch of Brandcasting™ for Mobile.
With more than 1 in 3 adults owning smartphones,…Continue
Added by Heather Wirtz on August 30, 2011 at 7:41am — No Comments
So, you market well to your website: Use it across your advertising, put the URL on t-shirts, do fantastic SEO, and run PPC campaigns that would make Best Buy weep with joy. Got your Social Media sending people there, too. After all, we know that everybody (90%+) shops online now! Success for your dealership is…Continue
Added by Keith Shetterly on August 30, 2011 at 4:00am — No Comments
Added by Ralph Paglia on August 29, 2011 at 9:00pm — No Comments
TOYOTA INTRODUCES SEVENTH-GENERATION CAMRY FOR 2012
Added by Ralph Paglia on August 29, 2011 at 8:00pm — No Comments
|Car Industry Outlook Better Than Many People Think|
Added by Ralph Paglia on August 29, 2011 at 1:30pm — No Comments
After writing my post on QR Codes Best Practices, I wanted to make sure those dealerships interested in starting a QR code marketing campaign knew to create QR codes in a way that will allow your dealership to track them through the Google Analytics on your car dealership website.
Here's how to create a QR code that is trackable by Google Analytics:
Added by Ali Amirrezvani on August 29, 2011 at 12:18pm — No Comments