As the holiday season approaches, auto
dealers seek ways to take advantage of the holiday spirit to promote
their dealerships. One way to do this is to choose a charity to donate
money to and then use Facebook and Twitter pages to encourage people to
give. For example, Chevy dealers are running the Chevy Gives More
campaign and integrating this with Facebook. A charity promotion is a
good opportunity to help those in need as well as to build fans on a
Added by Paul Potratz on November 22, 2010 at 2:00pm —
Hi Everyone! I am very, very new to this and upon the advise of my new friend Frank Davis, am seeking the advise of ya'll. While I am not new to marketing, advertising, and online leads, I am new to this industry. I am trying to figure out what topics to talk about in an on-going blog that will be posted on our website. My previous blogging experience was more of an on-going chat session about community watch and apartment living. I have noticed several blog sites that are not what I consider… Continue
Added by Kelly Noble on November 22, 2010 at 11:59am —
J. D. Power and Associates Sales Satisfaction Index (SSI) Study Reveals New Vehicle Purchase Decision Points… Continue
Added by Ralph Paglia on November 22, 2010 at 10:30am —
Today when one goes online for a shopping experience, there are many choices - from eBay to Craigslist to Amazon to every store you can imagine. When we look at the biggest, eBay and Amazon, we notice they are TRACKING YOUR EVERY MOVE.… Continue
Added by Randell Horn on November 22, 2010 at 9:00am —
J.D. Power and Associates unveiled its 2010 U.S. Sales Satisfaction Index Study on Wednesday, and the automaker that earned the best buyer satisfaction score among luxury brands was Jaguar, while Mini earned this distinction among mass market brands.
This marked the third straight time Jaguar has been honored as the top luxury make in terms of satisfying customers.
Scores are calculated based on the following elements (with their weighted importance in… Continue
Added by SUSAN HAIR on November 22, 2010 at 7:30am —
Do You Implement What You Learn?
If you’re like Ed Goldstein, you know the great ideas you pick… Continue
Added by Brian R Hannan on November 21, 2010 at 9:30pm —
Added by Ralph Paglia on November 20, 2010 at 1:22pm —
I recently met with an independent used car dealership who was looking to secure their online reputation. After being in the car business my whole life, it’s safe to say my BS-detector is in top working order. When I drove on the lot, it was chiming at def-con 5. I got upped, which was great, but while I was waiting for my appointment, I was able to observe their tactics at selling cars and that told me all I needed to know. It was like when people are speaking a foreign language… Continue
Added by Kathi Kruse on November 20, 2010 at 12:00pm —
Welcome to the 4th episode of Automotive Social Media – The Podcast! In this episode I will share with you the tips and tricks of LinkedIn and how you can connect with the super influencers in your market. If you’re not using LinkedIn with your Automotive Social Marketing then you are missing out. Keep in mind that if you are a sales person, you don’t have to wait till your dealership says its mandatory, start now, take your future into your own hands and sell, sell,… Continue
Added by David Johnson on November 20, 2010 at 7:58am —
We were all taught the 10 step road to a sale when we were little in the car business.
Step 1 – Meet and Greet: Walk confidently up to your… Continue
Added by Larry Bruce on November 20, 2010 at 2:58am —
What is the power of a review? Well, they can make or break you, we all know that but lets be positive, how can they HELP your dealership sell more cars and more service? In this podcast I will discuss exactly that!
Stay tuned, this is the first podcast of many and over time I will
share with you EVERYTHING you need to harness the true power of social
Added by David Johnson on November 19, 2010 at 3:30pm —
Let’s face it: not too many people want to like a Facebook page that’s purely “sales-y.” If all you do on your car dealership Facebook page is post lists of prices and cars, you’re missing the point of social media. People join Facebook for the chance to interact personally with
their friends and come to expect the same casual approach from the
pages they like.
There is a much better chance of gaining fans on your page if you post pictures, interesting facts and… Continue
Added by Paul Potratz on November 19, 2010 at 11:52am —
Calling Bullshit on Social Media
Added by Ralph Paglia on November 19, 2010 at 8:00am —
AdAgencyOnline.Net is a networking / resource portal where automotive advertising agencies are able to review cutting edge automotive advertising vendors and their applications. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station WAAOL, All… Continue
Added by Philip Zelinger on November 19, 2010 at 7:43am —
NJ VW-Douglas Volkswagen says check
out Krista Simms picking up her New 2011 VW Jetta SE from Tim Scofield on
November 15th 2010. Thanks for the business Krista. For all of your New
Volkswagen needs call Tim at 908-277-3300. Douglas Volkswagen, New Jersey`s
cutting-edge VW Digital Dealer, offers DISCOUNTS on all 2011 Volkswagens to
Basking Ridge/Morristown NJ VW Clients. Visit us at… Continue
Added by Ken Beam on November 19, 2010 at 5:57am —
This is a short post because you need to read every one of the 32 proclamations in this Manifesto. Then think before you post or comment ever again.
Proclamation #1 - There are tools. There are people who use the tools. And then … Continue
Added by Larry Bruce on November 18, 2010 at 7:11pm —
Anatomy of a Facebook Post:
The Data Behind Effective Social Media Marketing
Facebook is becoming a mainstream marketing medium. That should come as no surprise, especially to brand marketers. Increasingly, consumers are spending more time on Facebook engaging with both friends and brands alike. According to…
Added by Ralph Paglia on November 18, 2010 at 4:18pm —
With Thanksgiving now a week away, I think we can now officially call it the beginning of the holiday season. With it comes the changing of the seasons bringing cooler weather and beautiful color changes. Or at least all the color changes the trees here in sunny California can muster. Changing weather means its time to start thinking about doing cold weather Insurance Programs
with your next… Continue
Added by AutoQueen Christine on November 18, 2010 at 2:46pm —
When it comes to direct marketing campaigns, it’s human nature to think big. Whether it’s rolling out an email blast for an upcoming customer appreciation day or sending out a holiday themed Sales or
Service postcard, we all have a tendency to want to “wow” the recipient
with bright colors, killer graphics and an awesome call to action.
In reality,… Continue
Added by Stacy Mueller on November 18, 2010 at 2:23pm —
Google is now integrating Promoted Tweets into Google Realtime
Search. Twitter allows advertisers to pay for Promoted Tweets that will
show up above the others in search results, similar to Google AdWords.
Twitter itself only just unveiled Promoted Tweets, which the company is
running on a trial basis with a select group of marketers, but
eventually will open up to anyone who wants to advertise, including car
Not too long ago, Google rolled… Continue
Added by Paul Potratz on November 18, 2010 at 1:11pm —