Professional Community for Car Dealers, Automotive Marketers and Sales Managers
According to a Consumer Report Study, more and more customers are griping about their vehicle repairs. 21% of the respondents said it took longer than expected to complete the work. As you know,…Continue
Added by Ketty Colom on April 26, 2012 at 2:00pm — No Comments
This is a great blog written by our very own Kurt Thompson, who talks about the importance of consumer perception when it comes to your dealership.
In the world of advertising, the consumers perception of your product is everything and when it comes to selling automobiles, this is…Continue
Added by Paul Potratz on April 26, 2012 at 11:30am — No Comments
Inputs and Resolutions
With so many options to connect your media source to your television, it can be challenging to determine the right choice and filter the clutter and sales pitches that may be thrown your way. In this entry we will address inputs and resolutions because no matter what we have heard or how hard we try, we cannot get all resolutions through every connection option. First - some simple…
Added by Todd Katcher on April 26, 2012 at 7:00am — No Comments
Some people in the car business haven’t seen this year’s Academy Award Winner for Best Movie--The Artist.
As the car business comes back we have to do more with less. As priorities go watching a silent movie--no matter how acclaimed--isn’t necessarily high on the list.
Recently though I found the time on an 8-hour transatlantic flight. As I watched, the parallels between Hollywood in the late 1920’s and the automotive industry in the late 2000’s were remarkable. The light…Continue
Added by Jim Flint on April 25, 2012 at 3:20pm — No Comments
VinSolutions VP of Interactive Marketing, Kendall Billman, will be speaking in Las Vegas, NV May 15 -17 for the 3rd Annual Automotive Boot Camp. This hands-on conference will provide necessary training and skills development that auto dealers need to run their business in an Internet dominated world, a must attend for auto dealers taking their dealership to the next level. There will be over 48 workshops and plenty of…Continue
Added by Joey Little on April 25, 2012 at 1:09pm — No Comments
Pinterest is the fastest growing social networking site since Facebook and is also one of the top three social networking sites with 59% of its users being women ages 25-44. Because of the fun, free and picture-oriented environment provided, Pinterest is an excellent way for dealers to showcase their offerings. Auto dealerships might ask themselves: why should I…Continue
Added by Ketty Colom on April 25, 2012 at 12:30pm — No Comments
Whether you have jumped on the Pinterest wagon, waiting on the sidelines, or vehemently despise the concept, you need to take some minimal level of action regarding this site.
Similar to years ago, when Facebook, Twitter, Linkedin and others began to grow in popularity, brands needed to stake their claim on these sites. Pinterest is no different. Because I joined this site several months ago, nobody else can have …Continue
Motorola introduced the first commercially available cell phone in 1983. The next year there were 12,000 cell phone subscribers. Today, 5.1 billion people around the world own a cell phone. According to an AutoTrader/Northwood University study, 17% of all dealership customers originate as telephone leads.
In 1997, Microsoft released Outlook and email is introduced as a new way for computer users to connect. Today,…
Added by Aaron Hassen on April 25, 2012 at 10:45am — No Comments
So you may be wondering why I am wishing all of you a Happy 4th of July. I can hear the comments..."We are just finishing up April". "Doesn't he mean Memorial Day"
No I do not. I mean are you planning for the cars you are selling only 9 weeks from…Continue
We have twelve contestants eager to win this years scholarship to attend the event coming up in May, so…Continue
It was January, 2011 when I first wrote about how $220 Billion Global King Kong GOOGLE goes offline with direct mail. Now, $100 Billion Global King Kong Jr FACEBOOK followed suit.
The thing that amazes me most is all the naysayers that continue to place …
Whether on the lot, at the local Starbuck's or kids soccer game, with Mobile CRM you and your team are connected to…Continue
I n the 2000 movie “Dude, Where’s My Car?” it was pretty amusing to watch Ashton Kutcher stumble around looking for his lost car. But if you’re a dealer and that’s your salesperson stumbling around on a lot while a customer is impatiently waiting, the inability to find a car is not so…Continue
Added by Mike Esposito on April 24, 2012 at 11:30am — No Comments
Dealerships with the most effective loyalty programs drive results in five key areas: marketing responsiveness, sales-to-service conversion, service visitation, retail member spend and member repurchase intent.
This is the second blog in a five-part series where I explain how loyalty programs improve each of these metrics. Last week I touched on…Continue
Added by Mike Gorun on April 24, 2012 at 11:03am — No Comments
See that pile of papers on your desk? And those spare parts you were saving for the factory in the corner…how long have they been…Continue
Added by Leonard Buchholz on April 24, 2012 at 7:00am — No Comments
GeoMailers is your one-stop shop for Automotive Email Marketing. I'd highly suggest you take advantage of their Targeted Email Marketing Services for your next sales campaign.
You can target by demographic (such as household income, gender, age, etc) as well as Geo-Target by the consumers home zip code. With over 200 million consumers nationwide, you're sure to find enough car buyers in your backyard.…Continue
Added by Craig Salas on April 24, 2012 at 7:00am — No Comments
Company continues nationwide expansion; over $100 million in loan fundings in first year; over 1,500 dealership customers
Irvine, CA – April 24, 2012 – CarFinance Capital LLC (http://www.carfinancecapital.com), a specialized provider of non-prime financing services for auto dealers, today announced the opening of a new office in Fort Worth, Texas, which is…Continue
Added by Crystal Hartwell on April 24, 2012 at 6:31am — No Comments
Do you often find yourself locking on to what is wrong about something rather than what is right? Both wrong and right are good to consider, certainly--however, what are you looking for? A way to say "yes" or…Continue