Professional Community for Car Dealers, Automotive Marketers and Sales Managers
It’s odd how, in the fortnight that passes between these lite essays, the theme for the next one always appears out of recent dealer visits. For example, if I write about lead response times it’s because, unexplainably, LRT became an issue multiple times in my visits during the two weeks prior.
The issue that revealed itself this time is Over-Thinking The Lead. I had some poor mystery shops, and from stores that should know better and do better. When we looked for a…
Added by Trace Ordiway on June 12, 2011 at 12:25pm — No Comments
After the creation of Facebook’s brand tagging feature, automotive marketing has a new tool at their disposal. Starting on May 11, Facebook users were able to tag more than just their friends in a picture – they could tag pages for brands, products and people. What does this mean for car dealer marketing?
Many dealerships already call for users and fans to submit pictures of their vehicle; brand tagging allows this without the call to action. After…Continue
Added by Stacy Mueller on June 10, 2011 at 8:14am — No Comments
Added by Ken Beam on June 10, 2011 at 4:29am — No Comments
Added by Keith Shetterly on June 9, 2011 at 5:30pm — No Comments
Google has now launched its latest venture, Google Offers, its entrance into the world of online deals. Sites like Groupon and LivingSocial have seen incredible success with offers that people buy into and then invite their friends via social media, and Google is now providing some competition. Dealers seeking fresh automotive marketing ideas can look to a tool like this to market service…Continue
Added by Paul Potratz on June 9, 2011 at 7:00am — No Comments
Interesting article ....
There are thousands of dealership consultants out there...from process consultants, to internet lead management consultants, to financial statement consultants, to social media consultants, and so on. In my experience, I would say that a minority are truly awesome, many are weak, and most fall somewhere in between.
That said, I think a major concern for a dealer is a consultant who receives compensation of some type from dealership service providers (DSP) or vendors in the…Continue
Added by Paul Potratz on June 8, 2011 at 2:37pm — No Comments
Added by Ralph Paglia on June 8, 2011 at 1:00pm — No Comments
A company's competitive advantage has always been one of the most important factors in a strategic management process. How in the automotive industry (which i have just entered, having left University recently) can they sustain a competitive advantage without the use of video? It doesn't make sense a video surely for someone who wants to buy a product is much more important than any picture is worth and if people are viewing a product such as a car in the comfort of their own home or office…Continue
Added by Steven Gleadall on June 8, 2011 at 2:28am — No Comments
Added by Julia Spivak on June 7, 2011 at 10:13pm — No Comments
I love this photo. It was taken around 1:00 am on the last day of the Automotive Marketing Boot Camp when I had the opportunity to let my hair down and play in the IMACS Poker Tournament. The heads up final pitted me against Mitch…Continue
Added by Brian Pasch on June 7, 2011 at 1:10pm — No Comments
Think this is an interesting study on how the mind works as it relates to the potential we are in a social media bubble. What do you think this says about the long-term future of the hard core social media users with hundreds or thousands of 'friends'? Will they eventually cut back on friends and likes?
CLIFTON PARK, N.Y. – June 7, 2011 – Auto/Mate Dealership Systems (www.automate.com) announced today that it has successfully developed and tested its DMS, Automotive Management Productivity Suite (AMPS) for use with the Lexus Dealer Daily system. Lexus dealerships using AMPS can now communicate seamlessly with Toyota Motors Sales USA, Inc. (TMS) through integration points in all departments, including sales, F&I and…Continue
Added by Holly Forsberg on June 7, 2011 at 11:30am — No Comments
(originally published 6/3/2011 on Dealer magazine)
The other day, I started thinking about all the friends I’ve made that I met because they bought a car from me. I’m not talking about acquaintance-type friends, I’m talking about people that are involved in my life, and have been for a long…Continue
Added by Arnold Tijerina on June 7, 2011 at 6:39am — No Comments
May Sales Drop – A Blip or a Trend?
Just when we were beginning to feel good about the auto industry following eight months of sales growing by percentages in the double digits, sales plunged in May, down 4% from May of last year.
The question is whether the drop will be a trend the rest of the year or a “minor” disruption for a couple of months. The major challenge is lack of inventory resulting from the earthquake in Japan earlier this year. The lack of inventory has led to…Continue