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All ADM Member Blog Posts (8,960)

AdAgencyOnline.Net Reviews myNegotiation.com For Automotive Advertising Agencies On Blog Talk Radio

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the nationally recognized automotive advertising resource / networking portal AdAgencyOnline.Net, announced that he will be reviewing myNegotiation.com on his Lunch With Phil Discussing Automotive Advertising blog talk radio show…

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Added by Philip Zelinger on March 3, 2011 at 5:06am — No Comments

The 1 Group Reality vs 20 Group Club





I have been blessed with many opportunities to speak at 20 Groups organized by NCM and NADA. Typically, the meetings are attended by dealer principals of the same OEM franchise in non-competing markets. General Managers are present when the dealer can not attend. These meetings, scheduled 3 to 4 times a year, develop a support network that dealers can tap… Continue

Added by Brian Pasch on March 2, 2011 at 8:00pm — 5 Comments

A Dealerships Best Brand Advocates!!

In the third post of the series on Online Reputation:



If I said to you that by the end of the year I would like to see over 200 people posting reviews, and right now you have 20, you are… Continue

Added by Glenn Pasch on March 1, 2011 at 4:14pm — No Comments

4 Essential tips for producing videos that "move metal"

The single biggest problem with most car dealer videos is poor visual quality. What I see from car dealers does not contain enough visual detail to be meaningful to the customer. The customer understands the basic features and benefits of the car...they don't need the saleperson barking this information at them. They have access to the miles per gallon, powertrain options, etc. on your site and others.  The reason they want to see a video is to see the cosmetic condition of the car. With a… Continue

Added by Bob Kepple on March 1, 2011 at 3:47pm — No Comments

The Car Dealership Kingdom: Are You a Hunter or a Farmer?

BDC: Turning Digital Automotive Leads into a Lucrative Customer Base

Richard Rikess, Certified Performance Improvement Consultant for ADP Digital Marketing

You’ve invested in a great new…

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Added by Cobalt on March 1, 2011 at 12:17pm — No Comments

How to Increase Online Sales Through Social Media

You have heard it before, "there's money in the list." If you have any experience at all you know that building a large email list online, that you can market your product to, is the key to internet financial success. Now, with the sudden rise in social media sites like Twitter, Facebook and LinkedIn, building a email list has never been easier, but you must have the right tools.

Building an email list with social media requires the same tools and strategies that are…

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Added by TERRY GIBSON on March 1, 2011 at 11:12am — No Comments

Managing Customer Reviews & Complaints



Are you looking everywhere you should for customer reviews about your dealership?  It’s as simple as typing “[Your Dealership] Reviews” into Google and going through the links, and should be a regular practice, as well as stopping by review sites like…

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Added by Amanda Meuwissen on March 1, 2011 at 7:26am — No Comments

Supercharge Your Fixed Operations Marketing Strategies

Is it possible to increase online service appointments by 300%? I didn't think so but I found out that you can by making some simple changes to your existing website!



Can you increase total service appointments by 10-15% with an inexpensive change to your website? Yes you can.



What would your service business and profits look like if you achieved… Continue

Added by Brian Pasch on March 1, 2011 at 5:00am — No Comments

Indicators of Dealership Loyalty

Many dealers ask me for help in retention measurement, and statistics surrounding Customer Loyalty Indicators.



Two important indicators of Automotive Dealership customer loyalty are the purchase of additional service after the sale by Members and multiple vehicle purchases.



In the automotive dealer sector, these are also sources for the greatest margin, so they’re critical not just as indicators of customer satisfaction but as profit…

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Added by Paul N. Long on February 28, 2011 at 2:57pm — No Comments

Focus on the Goal in Your Dealership's SEM



What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.



An…

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Added by Paul Potratz on February 28, 2011 at 2:00pm — No Comments

Traffic School - Make Your Website into an Online Knowledge Hub

A website with an established, loyal visitor base is a valuable, powerful entity. Whether you own this site to drive sales for your core business, generate additional revenue through advertising/subscriptions or simply wish to communicate an idea - the attractiveness of your site's content is paramount.

How do you drive more customers to your site? Yes, advertising is one solution, but advertising is more effective as a "final step" than a "first step". You need to construct (or…

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Added by Sean Taylor on February 28, 2011 at 4:30am — No Comments

OMMA Agenda - Day 2

 OMMA Agenda - Day 2- Tuesday, March 1
7:00 AM
Registration Opens…
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Added by Ralph Paglia on February 27, 2011 at 11:30pm — No Comments

OMMA Agenda - Day 1

OMMA Agenda - Day 1

Monday, February 28
7:00 AM
Registration Opens…
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Added by Ralph Paglia on February 27, 2011 at 11:28pm — No Comments

OMMA - The Great Race: Catching Up With Consumers

The Great Race: Catching Up With Consumers



Live from OMMA Global San Francisco





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Added by Ralph Paglia on February 27, 2011 at 11:21pm — No Comments

Online Advertising - Beyond the Browser...

When most people think of online advertising, they think of ads that appear within the confines of your web browser - not anymore. Many websites sell advertising space and allow companies to put different types of creative media on their page. These companies typically charge on a CPC (cost-per-click) or CPM (cost-per-thousand-impressions) basis. Most businesses are also familiar with SEM (search engine marketing), commonly called paid search, where priority placement is…

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Added by Christopher Shields on February 27, 2011 at 11:41am — No Comments

SEO Reboot - In the vast world of the Internet your SEO strategy provides the search engines with a "GPS" so they can find you!

The numbers just keep on climbing: 70% of households now use the Internet when searching for products and services, and 97% of Internet users in the U.S. gather their shopping information online. Nearly every one of these shoppers uses a search engine like Google or Bing as the primary way to gather that information and decide from whom they will…
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Added by Camille Forte on February 27, 2011 at 7:49am — No Comments

Automotive Advertising Agencies Leverage Exposure At Orlando Boot Camp

Automotive Advertising Agencies are invited to attend and sponsor the 2011 Automotive Marketing Boot Camp which is being held April 16-18th at the Hilton Orlando. The conference will attract top dealers from across the United States and Canada who seek to gain mastery of winning strategies for automotive advertising, marketing, and…

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Added by Brian Pasch on February 27, 2011 at 7:42am — No Comments

Marketing Job available

Do you know anyone who is interested in being a marketing manager that works with a high growth innovative company that is passionately dedicated to helping dealers grow their business? www.Tier10Marketing.com works with some of the best dealers in the country like Penske, Paragon, Hendrick and many others. Ideally the person would work out of the Washington DC office (actually Dulles VA, 5… Continue

Added by Sean Wolfington on February 26, 2011 at 10:16pm — No Comments

Social Media Strategy: Role of Content Strategist

Automotive Social Media Strategy:

The Role of a Dealership Content Strategist…

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Added by Ralph Paglia on February 26, 2011 at 9:30pm — No Comments

Social Media Marketing: Hertz NeverLost Mapping Issue

Social Media Marketing: Hertz NeverLost Mapping Issue

Hertz NeverLost Team Monitors Social Media

Check this out... Oscar Loera saw a Tweet from Ralph Paglia complaining that a business was located incorrectly by the Hertz Neverlost GPS System he was using in a car he rented at Washington Dulles International…

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Added by Ralph Paglia on February 26, 2011 at 4:30pm — 7 Comments

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