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All ADM Member Blog Posts (9,897)

How Google Is Changing Our Memory

 

Information at your fingertips... literally.  It's not just Google, but Yahoo, Bing, Wikipedia and hundreds of other sites that offer everything from information to birthday reminders and business reviews that are changing the way we think, learn and remember.  We find information fast and forget it fast because it so easy to do.

I  love the graphic below that shows the effect of Google on the brain.  Thanks to Steve Olenski of SocialMediaToday (…

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Added by Tom Gorham on October 8, 2011 at 4:48am — 3 Comments

The New Facebook Insights

Facebook has brought some brand new metrics to Facebook Insights, ones that you will find useful while trying to grow your online presence. They are:

 

People Talking About This

This metric gives you the total number of unique Facebook users that have created a story…

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Added by David Johnson on October 7, 2011 at 7:30am — No Comments

Selling Emotion over Product! What are your thoughts?

Having the opportunity to be on both sides of the fence as a dealer to the actual vendor, I    have heard many pitches, demos, product enhancements to help our (their) dealership progress & more.

Is it just business or vendor client relationships? I have been told several times to not get emotionally involved with a client or vendor. As a firm believer in…

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Added by Jennifer Schrader on October 7, 2011 at 5:57am — 4 Comments

Change to Google’s Quality Score Algorithm Affects Car Dealers

For those that use Google AdWords for your auto dealer website, this is big news.  After some testing in foreign markets, Google has announced that they are changing the algorithm used to determine the Quality Score of PPC ads to give landing page quality more weight.

 …

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Added by Ali Amirrezvani on October 6, 2011 at 10:41am — No Comments

Live from Digital Dealer 11 in Las Vegas: Day 1 Takeaways

Unable to attend Digital Dealer 11 in Las Vegas but still want to learn about the hot topics and trends being discussed?

As Manager of Social media for ActivEngage, the automotive industry's most trusted live chat managed service and software provider, I am learning

 

so much at DD11 that my head is beginning…

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Added by Justin Braun on October 5, 2011 at 5:50pm — No Comments

KPA Acquires TK Carsites, Expanding Services To Automobile Dealerships

KPA adds Automotive Internet Marketing to KPA’s industry specific product lines for Human Resource Management, Environmental Health and Safety.



Lafayette, CO (October 5, 2011) – KPA announces today that it has acquired TK Carsites Inc. TK Carsites has over 650 automobile dealership clients throughout the country. The combination of the TK Carsites product line and current KPA product lines… Continue

Added by J.D. Rucker on October 5, 2011 at 1:28pm — No Comments

Thoughts from Vegas and Digital Dealer

This week I will be blogging from the Digital Dealer Conference & Exposition for both www.automotivedigitalmarketing.com and www.DealerElite.net.

 

The conference has become the place to be for anyone involved in automotive retail on…

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Added by Cliff Banks on October 5, 2011 at 10:00am — 3 Comments

Conclusion of my Top 15 Free Tools To Monitor Social Media - Part 3

Here we are again. The weeks are flying by and today I'll post my conclusion of the 15 Free Tools To Monitor The Social Media Sphere - Part 3. I hope that you found at least one new tool in the last 3 weeks, which was a "new one" for you, and I wish you and your endeavor "Social Media Marketing" success!

Here are my last five freebies:

 …

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Added by VJ on October 5, 2011 at 6:34am — No Comments

izmocars and Ask Patty Team Up to Improve Dealership Accessories Sales to Women

Partnership provides dealer training and tools to take bigger bite out of $29 billion accessories market and increase dealership accessories sales by nearly $500 per vehicle

 

San Francisco, California – October 5, 2011 -- izmocars (www.izmocars.com) and Ask Patty (www.AskPatty.com) today announced they've teamed up to provide car dealers with the training and tools…

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Added by Crystal Hartwell on October 5, 2011 at 6:00am — No Comments

Mike Martinez Joins DMEautomotive as Chief Marketing Officer

  

Mike Martinez Joins DMEautomotive as Chief Marketing Officer

 

Digital Sales and Marketing Veteran to Drive Brand, Marketing and Sales Momentum of Automotive Marketing Leader

 

Daytona Beach, FL -- October 5, 2011DMEautomotive, the industry leader in science-based, results-driven…

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Added by Crystal Hartwell on October 5, 2011 at 5:47am — No Comments

SiSTeR Technologies Opens Their Enhanced Publisher Platform to Dealers and Third Party Service Providers.

The Publisher delivers ROI beyond the dealer’s website.

October 4, 2011, Dallas, TX:  SiSTeR Technologies, a provider of applications and hosted services for the automated creation and management of multimedia marketing, today announced the release of their new application – the Publisher - as part of their 4DF video player that is currently published on over 5,000 auto dealers websites, major third party leads providers, Facebook and direct link from YouTube to…

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Added by TERRY GIBSON on October 4, 2011 at 2:50pm — No Comments

CallRevu Provides Dealers with Real Time Alerts

CallRevu Provides Dealers with Real Time Alerts via Text and E-mail Give You the Edge in Resolving Issues and Saving Sales Instantly!



Dealers are able to save deals and customers on a daily basis when they receive mobile alerts.

Whenever a customer is mishandled on the phones…

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Added by Ralph Paglia on October 4, 2011 at 2:30pm — No Comments

Bulldog Marketing Technologies - NewVehicleConnect

NewVehicleConnect

NewVehicleConnect™ is a program that sends a communication to selected new vehicle customers, offering an…

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Added by Ralph Paglia on October 4, 2011 at 2:25pm — No Comments

Wholesaling Before The Auction, Socially

There are only so many options for those vehicles that aren’t selling well or simply have to go. There is of course the physical and online auction as well as sites like OVE.com that claim to be dealer to dealer wholesale oriented. In reality many of those sites are auction owned and carry many of the same fees. So has nothing really changed in all these years?

 

We now live in a world that is leaning more and more towards a “Social” means of accomplishing it’s sales and…

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Added by Jason Leger on October 4, 2011 at 2:16pm — No Comments

BusinessRater; Dealership Reputation Management Systems Provider

       The Company - About Business Rater…

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Added by Ralph Paglia on October 4, 2011 at 1:30pm — No Comments

Who Are You Working For, Your Dealer or Yourself?

One of the problems with our business is that the Digital people who work in dealerships these days all want to be consultants. Rather than focusing on helping the dealer who pays them every week, they spend a majority of their time trying to brand themselves and network so that they can jump ship. I wish people…

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Added by Mike Warwick on October 4, 2011 at 12:00pm — 18 Comments

DealerAppVantage; Why have a mobile app for your dealership?

Why have a mobile app for your dealership?

What better way to reach your existing and potential new customers, everyday 24/7, in a non-intrusive manner.  This is one of the most powerful marketing breakthroughs of our…

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Added by Ralph Paglia on October 4, 2011 at 11:30am — No Comments

VSEO Strategy Increases Internet Sales 28% at Napleton’s Palm Beach Acura

VSEO Strategy Increases Internet Sales 28% at Napleton’s Palm Beach Acura

In today’s market it is imperative for dealers to optimize their online marketing strategy. Video Search Engine Optimization (VSEO) is one of the most effective means of generating the highest possible volume of quality traffic to your web site.

 

Dealerships like Napleton’s Palm Beach Acura, in West Palm Beach, Florida, recently implemented a digital marketing platform to…

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Added by Ralph Paglia on October 4, 2011 at 11:07am — No Comments

Team Velocity Marketing Case Study

Team Velocity Marketing Case Study

Cerritos Dodge Chrysler Jeep in Cerritos, CA, has been a successful part of the Browning Automotive Group for the last 25 years. Lately their sales and service activity is soaring with sales up 75%, 50% over the same period in 2010; and vehicles serviced increasing 410%, with ROs for vehicles in Cerritos’ primary…

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Added by Ralph Paglia on October 4, 2011 at 11:02am — No Comments

OfferLogix; Vehicle Payments, the Final Frontier - Use Transparency to Create Trust in Advertising

Vehicle Payments, the Final Frontier

Buying a car is much easier than it was ten years ago. Information that was…

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Added by Ralph Paglia on October 4, 2011 at 11:00am — 2 Comments

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