Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Itʼs pretty much a universally known fact in the industry that blogging is a vital part of any search engine optimization strategy. Everyone understands you need a blog, the trouble comes from…Continue
Added by Timothy Martell on November 8, 2012 at 10:00am — No Comments
D on’t fight it dealers. Mobile email is here to stay, "According to a study by Litmus, more email is now read on mobile (36 percent) than on a desktop (33 percent) or via webmail (31 percent), and opens in mobile devices have increased a full 80 percent in…Continue
Added by Ketty Colom on November 8, 2012 at 6:41am — No Comments
The Question: What do Pepsi, Mountain Dew, Sierra Mist, SoBe, AMP Energy Drink, Propel, Mug, and Aquafina have in common with your Sales Team?
The answer: They are all Brands…Continue
A mistake that many make on social media is that they post things in batches. Rather than spread out the posts throughout the day, they load everything up at once. This poses a challenge for both businesses and individuals because doing so will (a) annoy your fans and followers as you…Continue
Korean rapper/insane man PSY is having a pretty good month. His smash hit, “Gangnam Style,” has become the viral version of the Macarena, coupling a catchy beat with the most ridiculous dance moves that a fully grown adult could conceivably perform. Mimicking and mocking the music video is irresistible…Continue
Added by Stephen Jackson on November 7, 2012 at 9:30am — No Comments
Here is this week's used-car market report for the week of Nov. 7, according to Black Book market data. The initial impact was the sudden loss of existing new and used sales which greatly altered the October new car sales totals and prohibited the SAAR from reaching September’s 14.9 million level. With the number of flooded cars expected to greatly exceed the 640,000 cars destroyed during Katrina’s destruction in 2005, the November number will depend upon …Continue
Added by John Sternal on November 7, 2012 at 7:09am — No Comments
WHICH STATES GAINING & LOSING THE MOST VEHICLES?
Swapalease.com Vehicle Relocation Trends Based On Customer Patterns
Online automotive marketplaces have altered the geographic makeup of vehicle inventory from sate to state. With people changing vehicles with each other, which states are adding cars and losing them? …
Added by John Sternal on November 7, 2012 at 6:30am — No Comments
Well, it looks like Mitt Romney wasn’t able to knock out the incumbent Barack Obama. Whether this news makes you celebrate or despair, there are lessons to be learned from how both sides managed their…Continue
Added by Timothy Martell on November 7, 2012 at 5:30am — No Comments
How visible is your site:Everyone wants their website to be seen and with your business website, this is particularly important. If no one ever comes to your site, how will they learn about you to buy? Unfortunately, too many businesses set up shop and then leave their website to gather dust, frustrated that no one is showing up. Meanwhile, everyone is heading over to the competition`s site!
Added by Crystal Brown on November 6, 2012 at 2:03pm — No Comments
Fort Lauderdale, FL – November 6th, 2012— AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today that Tarry Shebesta, President of DriveItNow®, will present at the Kain Automotive Training’s 8th annual “Clients & Friends Workshop” to be…Continue
Added by Holly Forsberg on November 6, 2012 at 9:30am — No Comments
The Car Care Council Women’s Board (WB) has chosen Jody DeVere, CEO, AskPatty.com, as the ninth annual Aftermarket Woman of the Year. Amy Mattinat, owner and manager of Auto Craftsmen, has been named the Female Service Shop Owner of the Year, while Andrea Schultz has been selected as the first-ever Woman of Promise. The announcement was made at the 2012 Women’s Board reception, Tuesday evening, at the Sands Expo Center.
The Women of the Year awards are administered by the WB Career…Continue
Added by Jody DeVere on November 6, 2012 at 6:30am — No Comments
How does your company handle the social media accounts of employees? In the past, it wasn’t really an issue, but every day it becomes more of a problem. Employers want to know about their employees, and employees want their personal lives to stay private. How do you navigate these muddy waters? It’s truly a challenge, one that is only going to become more arduous as time rolls on.…Continue
This is Part 3 in a 5 part series. Read Part 2 here.
By now, you should have an understanding of the importance of having an individual - preferably the owner,…Continue
Added by J.D. Rucker on November 6, 2012 at 4:30am — No Comments
There's something that can be said about transparency. It's hard as an automotive vendor to be completely transparent. I know because for the first few years that I worked in the industry there were many things in the world of SEO and social media marketing in particular that could not be shared with our clients. It…Continue
Added by J.D. Rucker on November 6, 2012 at 1:59am — No Comments
Last Sunday, ActivEngage celebrated its 5th-year anniversary under the cabanas of Wekiva Island in sunny Florida. We count ourselves lucky – 95% of all businesses fail before they turn 5! To commemorate the occasion, ActivEngage pulled out all…Continue
Added by Stephen Jackson on November 5, 2012 at 2:15pm — No Comments
I don't think I will find an argument for readers that the marketing and compliance knowledge needed to operate a dealership profitability has been increasing exponentially. The challenge for Dealer Principals and General Managers is how to best keep up with the changes in our industry.
Executives need to be able to have productive conversations with vendor partners which in turn will allow them…Continue
Added by Brian Pasch on November 5, 2012 at 12:30pm — No Comments
Many car dealers are using Google Adwords as part of their advertising strategy yet there are still some website platforms that don't natively support replaceable phone numbers for paid search campaigns.Continue
cDemo’s Mi VIDEO wins 2012 Innovation Cup Award; the Development Team for the Walser Automotive Group wins the 2012 Dealer Best Idea Award
Salt Lake City, Utah – November 5, 2012 – DrivingSales today announced the winners of the…Continue
Added by Crystal Hartwell on November 5, 2012 at 6:30am — No Comments