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All ADM Member Blog Posts (10,111)


Influencer
All Automotive Marketers Are Publishers; Learn How To Do It Well!

If you sell cars, then you need to either become a great story teller, or figure out how to survive by selling at the cheapest price!

If you are going to be a Publisher (story teller), then you should learn how to do it…

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Added by Ralph Paglia on November 23, 2011 at 8:30am — 4 Comments

Happy Thanksgiving from Douglas Volkswagen in Summit New Jersey! Black Friday Weekend Sales Event!



   .
 *Click-the-Pic to see a LIVE Walk-Around Video of the 2012 Passat!  *Click-the-Pic to see a LIVE Walk-Around Video of the…
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Added by Ken Beam on November 22, 2011 at 7:55pm — No Comments

Twitter Tips 101: How to Tweet Like a Pro for Your Dealership

Not very long ago a lot of people were still asking, “Twitter? What’s that?” Now almost everyone has heard of Twitter, but how to use Twitter remains a mystery to many. How do you use Twitter? And what are all those funny @ and # signs all over the place? Read on to find out so you can tweet like a…

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Added by Jessica Wolf on November 22, 2011 at 1:00pm — 6 Comments

The 5 WORST Questions to Ask a Phone Up

Are You Asking The Wrong Questions When Customers Call Your Dealership?

In previous blogs I've written for DealerKnows about…

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Added by Melissa Roberts on November 22, 2011 at 11:30am — 13 Comments

Successful Digital Innovation

Are You Thinking Big This Holiday Season?

 

It comes as no surprise anymore to hear that digital is key. Smartphones, tablets, social media, email—these are all cornerstones of sales and marketing for successful industries, including…

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Added by Amanda Meuwissen on November 22, 2011 at 9:55am — No Comments

How to Analyze Internet Lead Effectiveness

As the end of the year approaches, it’s a good time to take stock of how successful your dealership’s Internet marketing plan is and how you want to attack the market in 2012. So what should you be looking for when evaluating your Internet success?

When it comes to Internet leads, it’s important to map out several key metrics over a 90-day, six-month and one-year term. That way, you’ll be able to see if any recent trends have developed that may affect your 2012 plan. Looking at all of…

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Added by Josh Vajda on November 22, 2011 at 9:02am — No Comments

Getting the Most Out of Your Holiday E-mail Marketing

The holiday season is here – a time for free shipping and 20% off everything!

At least that’s what a bulk of the major retailers out there tend to focus on this time of year. For many of us – regardless of the holiday(s) we each celebrate – the focus of this holiday season is on family and friends, on creating memories and sharing traditions, on expressing gratitude and love. It is a season of goodwill and giving.

As a business, are you focusing on the steep rise in sales you…

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Added by Mike Gorun on November 22, 2011 at 8:28am — 1 Comment

What's your Customer Value Proposition?

Good afternoon,

 

I wanted to share another blog post Paul Long wrote, in regards to the value customers find in staying loyal to your brand. 

Have a look, and see what your customers may be thinking when they walk into your dealership.…

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Added by Will Michaelson on November 21, 2011 at 12:49pm — No Comments

Actual artwork meant for a dealership

Just wanted to share a great new product that we just placed in our Nissan Dealership.  It is a company that specializes in Dealership artwork.  Here is the link www.dealerdecor.com.  The artwork is all printed on Canvas. We placed them in all of our sales and finance offices and the feedback has been great.  Just wanted to share since I found it very difficult to find specific…

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Added by Angela Schliinz on November 21, 2011 at 12:27pm — 3 Comments

Jeffrey Schwartz Appointed President and CEO of Mota Motors

Automotive Digital Marketing Pioneer Joins Online Automotive Innovator



VENICE, Calif., Nov. 21, 2011 -- Mota Motors, a leading provider of online and selling platforms, today announced that automotive digital marketing pioneer Jeffrey Schwartz has been appointed President and Chief…

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Added by Crystal Hartwell on November 21, 2011 at 8:00am — No Comments

Assembling Your Accessories Sales Task Force: The Accessories Champion

Insignia Group Blog

With the passing of legendary World Heavy Weight Champion boxer Joe Frazier, it leaves me thinking about what it really means to be a champion.  Smokin Joe Frazier, Big George, and The Greatest dominated a major American sport. But, that’s not all they did.  They were cultural icons and powerful businessmen. When establishing your accessories program in your dealership, you are going to need a champion…

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Added by Ashley Poag on November 21, 2011 at 6:29am — No Comments

Start Using Conversion Funnels With Google Analytics Updated Interface

Google has made a major upgrade to the Google Analytics Interface and I will be writing a number of articles highlighting some of the most powerful features that can be leveraged by car dealers.

 

If you have not taken time to work through then new interface and reports, I strongly suggest that…

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Added by Brian Pasch on November 21, 2011 at 2:30am — 3 Comments


Influencer
From the Trenches - Remembering Johnny Walker

 

It was 1978 in Ohio and I was a new car salesman.  I was selling Chrysler Imperials and New Yorkers at a time when there was an energy crises.  It was tough and I would not last long.  But I learned something during that short time in the car business.

There was a fella, much older than I, but younger than I am…

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Added by Tom Gorham on November 20, 2011 at 1:00pm — 8 Comments

Video Blog With Craig Lockerd Of Automax Recruiting And Training

Craig and I were talking a few weeks back and I mentioned to him that it would be a good idea for him to do a video blog. I think my exact words were, "Craig, with your 30+ years in the business I know that you have some great stories and insights to share, insights and stories that others would WANT to…

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Added by David Johnson on November 18, 2011 at 3:00pm — 5 Comments

HELP! Competitive Comparisons Vendor's?

We are currently re-designing our Dealer website. We want to feature vehicle comparisons on our site, a “Dare to Compare” type campaign. The debate is whether or not we build it ourselves or outsource the project and go with a vendor like Advanta-Star. What is your opinion?


PLEASE BE ADVISED: the author has turned on comment moderation.

Added by J. Lugo on November 18, 2011 at 1:30pm — 3 Comments

How a Company Blog Can Help Your Site’s SEO

Google’s updating its algorithm. What are you doing to stay on top of search results?

A Quick Review of Recent Google Algorithm Updates

With all the updates Google has made to its search algorithm this year, it’s hard to keep track of what’s new and how to stay on top of search result pages. From back to back Panda updates to the new Caffeine Web indexing system released in June, Google has made significant changes to how it displays SERPs. Recent comments made…

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Added by Mina K. on November 18, 2011 at 12:03pm — 8 Comments

The Road to the NO SALE!

Everyone selling vehicles or managing others selling vehicles should know the meaning of "The Road to the Sale" - and you should also be aware that too many of us, all too often, know that phrase but instead follow "The Road to the NO SALE!"

I've often likened the chain of events that produces a vehicle sale to…

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Added by Keith Shetterly on November 18, 2011 at 9:00am — 5 Comments

Is What Your Dealership Stocks a Marketing Decision?



This was a question asked on Dealerrefresh by Ed Brooks of vAuto. I find this a very interesting question for a lot of reasons and my answer is YES where you have control over it.

 

Obviously in a new car franchise you have less control as your inventory is dictated a great deal by the OEM but even they somewhat dictate your allocation by marketing. In our Toyota…

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Added by Larry Bruce on November 18, 2011 at 4:48am — 3 Comments

Auto Dealers: Get Your Inventory Into the Hands Of Everyone!

As an automobile dealer, you know how to advertise. You know that commercials can be effective sometimes, and banners as well as flyers can get people interested to the point where they actually stop by. You even have a website but some people have said that they are unsure of how to navigate it. They also said that it takes them forever to find your inventory of vehicles, or when they do find it, it may load a little slower than they expect. In other words, they are telling that they need…

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Added by Dmitriy Goroshin on November 17, 2011 at 1:11pm — No Comments

Updated Information on Google Places and Reviews

Google Places Review Issues

Over the last year (plus) there have been numerous hypotheses shared regarding Google Places and the practice of customers entering reviews while still in the dealership or business. The crux of the discussion was whether or not Google was blocking reviews from a common IP address because of the possibility of gaming the system or as some have suggested, because a customer might feel “pressured” if asked to do this review while still at the business location.

Many…

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Added by Scott Falcone on November 17, 2011 at 8:05am — 26 Comments

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