Automotive Digital Marketing

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All ADM Member Blog Posts (12,214)

Founder of "Ask Patty", Peter Martin Teams Up With Karen Bradley, President of Dealer Synergy To Create A NEW Training Curriculum for "Selling / Servicing To The Female Shopper / Buyer"

Founder of "Ask Patty", Peter Martin Teams Up With Karen Bradley, President of Dealer Synergy To Create A NEW Training Curriculum for "Selling / Servicing To The Female Shopper / Buyer"

http://www.automotivedigitaltraining.com…

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Added by Sean V. Bradley on January 11, 2013 at 8:00am — No Comments


Influencer
Early Reports on the New Myspace

The new MySpace is in the testing phases as we speak. People are exploring in the wilderness of Beta-version social media, but are they liking what they find? It it something your dealership or your Digital Marketing Company should be paying much…

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Added by Timothy Martell on January 11, 2013 at 7:30am — No Comments


Influencer
Having More Keywords is Better than Higher Individual Rankings

Search

It’s this simple. When given the choice between being ranked in the top 5 for good keywords or being ranked #1 for a great keyword, I will (after asking for further qualifications and some examples) almost always opt for the former. Search has changed dramatically in the last couple of years. As a result, above the fold for many is normally…

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Added by J.D. Rucker on January 11, 2013 at 6:30am — No Comments

12 Need-to-Know Tips to Get You Started with VSEO [Automotive Video Marketing 101]

VSEO (Video search engine optimization) is both a key activity and, if executed well, a key value-driver for investing in automotive video marketing.  Car dealer marketing today can translate into a…

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Added by Joe Schwartz on January 11, 2013 at 6:13am — No Comments

ADM Members Receive Discount to DMSC in Orlando

ADM Members…

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Added by Ralph Paglia on January 11, 2013 at 2:43am — No Comments


Influencer
Increase of More Than 25% in Customer Credit Approvals

National car lease marketplace Swapalease.com says customer credit approvals based on U.S. Bank data jumped 27.3% in 2012 compared with approval rates from 2011. Consumer credit is the backbone of vehicle lease…
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Added by John Sternal on January 10, 2013 at 9:20am — No Comments


Influencer
Captivate your Audience by Telling a Story in your Advertising

All too often we get wrapped up in trying to make a sale or gain a lead that we do not brush ourselves up on what it actually takes to acquire either. Days of adding just a few video shots or photos of a vehicle with pricing and its features are over, customers now find that a cold form of relinquishing their…

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Added by Erin Ryan on January 10, 2013 at 8:30am — No Comments


Influencer
Increase In 2012 New Car Sales to Impact Used Sales in 2013?

Here is this past week's used car market report from Ricky Beggs and Black Book. The…
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Added by John Sternal on January 10, 2013 at 8:30am — No Comments


Influencer
Entertain, Educate, or Be a Resource Twice a Month with Your Website

Educate

The vast majority of business websites out there tend to stay laser-focused on their goals. Whether they’re intended to sell a product or generate leads, it seems that all of the content placed on their websites works towards this end. While there’s something that can be said about the strategy, changes at…

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Added by J.D. Rucker on January 10, 2013 at 6:30am — 1 Comment

Is Your Information Safeguards Plan Keeping Up With Technology?

In the course of day-to-day business, dealerships collect personal information from consumers, including names, addresses, and phone numbers; bank and credit card account numbers; income and credit histories; and Social Security numbers.

The…

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Added by Jim Radogna on January 9, 2013 at 5:30pm — 2 Comments

Import Your LinkedIn Contacts to Google+ [It's a No-Brainer]

Everyone is so worried about getting their Facebook contacts into Google+. That’s the wrong way to go about Google+.

Given that most of us who…

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Added by Joe Schwartz on January 9, 2013 at 3:00pm — 2 Comments

Innovative Automotive Photo App

Try it out!

Hi everyone-

I work for a software company nestled in northern California. Recently we had the good fortune of working with Lexus of Stevens Creek, the largest Lexus dealership in the state, in the implementation of an exciting and immersive photo application. The app has been embedded on both the dealership website, as well as their Facebook page for…

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Added by Rachelle Tamulevich on January 9, 2013 at 11:34am — No Comments


Influencer
There Are Car Dealerships, Then There Is Your Dealership-

There is this “rule of thumb” when writing social media blogs that basically says in order to capture the reader’s attention and build your audience, never try and sell them something.

Always make sure your content is informative (something for business, life, or both that…

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Added by Todd Vowell on January 9, 2013 at 11:30am — 2 Comments

Web Connected Car Buyers Spend Over 3 Hours a Day on Social Networks

Social Networking Eats Up 3+ Hours Per Day For Car Buyers

American…

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Added by Ralph Paglia on January 9, 2013 at 11:00am — No Comments


Influencer
To Instagram or Not to Instagram?

Is your business on Instagram yet? We aren’t going to say it’s a must, but it’s a pretty simple thing that can add some value to your businesses efforts when Marketing Using Facebook or Twitter. The artsy little photos are still really popular,…

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Added by Timothy Martell on January 9, 2013 at 8:30am — No Comments


Influencer
Branding versus Marketing on Facebook

Facebook Logo

First and foremost, it’s important to understand that Facebook (and social media in general) is a communication tool. It’s a way for businesses to connect with customers and a safe venue through which customers and potential customers can interact with your business.

With that said, let’s look at the…

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Added by J.D. Rucker on January 9, 2013 at 8:00am — No Comments


Influencer
Change Your Habits and Make More Money Selling Cars

Here’s a challenge: Change how you sell, practice the new approach I outline here for 90 days, and if you aren’t selling more cars and making more money, give me call.

 

This is what I want…

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Added by Patrick Kelly on January 9, 2013 at 6:30am — 5 Comments

You NEED TO KNOW That Your Customers are Being Trained to Use Mobile Services

Microsoft taught generations how to to use the Windows Start button as the jumping off point to accessing the digital world. Todays internet giants and retailers are training us to use our mobile devices in…

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Added by Joe Schwartz on January 8, 2013 at 3:00pm — No Comments

Digital Marketing Trends Coming in 2013

Last week a great article from Entrepreneur.com was written on what the top 10 digital marketing trend predictions were for  2013. Many things have been bubbling to the surface in 2012, and now it is time to take a look at these various tools and leverage them more fully in 2013.…

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Added by Vickie Gibbs on January 8, 2013 at 11:30am — 10 Comments


Influencer
First Look At Google Adwords Dynamic Ads For Dealer Inventory

Last month I wrote an article on ADM about a new announcement from Google that will give dealers who manage their own Adwords campaigns a big boost in relevant ad building tools.   (See…

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Added by Brian Pasch on January 8, 2013 at 11:30am — 6 Comments

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