Professional Community for Car Dealers, Automotive Marketers and Sales Managers
News Corporation, which was an early investor in Honk.com, will retain an equity stake in TrueCar as part of the agreement. Financial details of the transaction were not disclosed.
The deal gives TrueCar operational control and management of the consumer…Continue
Added by Ralph Paglia on May 4, 2011 at 10:56am — No Comments
Apple's explanation about how and why iPhones track users' locations was too late, too little, a crisis communications expert said today.
"For a company that prides itself on knowing what consumers want and what…Continue
Added by Ralph Paglia on May 3, 2011 at 4:36pm — No Comments
PCG Digital Marketing announced the first ever Passion Award recipients at this year’s Automotive Marketing Boot Camp that took place in Orlando April 16-18. This is the first year that the awards have been given out to automotive industry leaders.…
Last week, Google invited a group of public…Continue
Added by Ralph Paglia on May 3, 2011 at 12:30pm — No Comments
For those of you who grew up with that huge yellow doorstop delivered to your home twice a year, you can wax nostalgically.
It wasn't long ago that my friend told me that he was paying $250,000 a year…
It’s 2011; is your dealer website holding its own? Everywhere you turn in the digital automotive marketing world, technology is evolving at a rapid clip. Search engines are going…Continue
Added by Cobalt on May 3, 2011 at 7:49am — No Comments
Added by Ralph Paglia on May 3, 2011 at 7:30am — No Comments
Google doesn't always get things right the first time but eventually they do listen to their user community.
One of those "Amen!" moments came recently when Google decided to allow multiple users to share Google Webmaster Tools data for a single website.
This is a BIG opportunity for car dealers who often have been told by their web hosting company that Webmaster Tools Data was off limits to their staff. …Continue
Added by Brian Pasch on May 2, 2011 at 12:00pm — No Comments
As users increasingly rely on tools like Google Maps and Places for information about the world around them, they're working hard to develop products that help local businesses highlight themselves and…Continue
Added by Ralph Paglia on May 2, 2011 at 12:00pm — No Comments
Automotive advertising agencies are turning to AdAgencyOnline.Net to find cutting edge mobile marketing and sales process solutions. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising social networking / resource portal http://AdAgencyOnline.Net, reviewed several mobile vendors during his session at The 10th Digital Dealer Conference & Exposition held in Orlando, FL April 19th. - 21st.,…Continue
Added by Philip Zelinger on May 2, 2011 at 10:47am — No Comments
If you add in the dealership's Fixed Operations Manager, GSM, ISM, or Social Media/Content writer that percentage drops even further.
The reasons dealers don't invest in education more aggressively…Continue
Added by Brian Pasch on May 2, 2011 at 10:41am — No Comments
Added by Ralph Paglia on May 2, 2011 at 8:58am — No Comments
Helms Brothers Mercedes-Benz Triples Gross Profit with NCM® Associates
Overland Park, Kan., May 2, 2011 ― NCM Associates, a leading provider of retail automotive 20 Group services, Education, Retail Operations Consulting and the originator of the NCM Benchmark® for Success program for automobile dealers, today announced that Helms Brothers Mercedes-Benz has tripled its gross profits through the implementation of the…Continue
Added by sara callahan on May 2, 2011 at 7:30am — No Comments
You’ve heard it said before, “The more things change, the more they stay the same.” This statement is absolutely true in the car business. Some people have such a fatalist mentality: “There’s so much more competition now.” “You just can’t find any good salespeople any more.” “The customers are so well informed now.” “The manufacturers won’t let us make any money.” “I’ve never seen it this slow before.” “We’re pricing ourselves out of the market.” All of these…Continue
Added by Ralph Paglia on May 1, 2011 at 10:25am — No Comments
This week a wonderful thing happened. I got to see real salesmanship in action.
Here’s the set-up: I only mystery shop Ford dealers, and I almost always mystery shop for an F-150. But this week I got the wild urge to do something different. I had two stores to shop so I sent the same request to both: the female shopper clicked the “Get Info” button on a specific 2012 Ford Focus in the dealer’s inventory and, in the Comments/Questions box, wrote “Does this one have a…
Added by Trace Ordiway on May 1, 2011 at 7:18am — No Comments
Added by Ralph Paglia on April 30, 2011 at 5:05pm — No Comments
Added by Ralph Paglia on April 30, 2011 at 4:30pm — No Comments
Announcing the first Automotive Digital Marketing Professional Community Blogging, Forum and Video Content Posting…Continue