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All ADM Member Blog Posts (9,213)

Sexy Dealer Website Rule 1: Smash the Cookie-Cutter

The New Digital Automotive Marketing Strategy Gets Bold About Branding

In 2011, a sexy dealer website means creating a stand-up-and-take-notice brand. “It’s time to smash the cookie cutter,” Andy…

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Added by Cobalt on May 9, 2011 at 11:30am — No Comments

The Phone Call Follow-up to an Internet Lead - A Different Take

As more and more people increasingly prefer to communicate electronically (be it e-mail, text, IM, tweets, FB posts, etc.) over more traditional means (i.e. phone, face-to-face), we need to really think about the phone call follow-up after getting an internet lead to maximize customer engagement.



I've said before that there are two main reasons why getting a customer on the phone or into the dealership is beneficial to the dealer:



  1. Our brains are hard-wired to…
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Added by Charles Kim on May 9, 2011 at 9:30am — No Comments

How to Create a Solid Email Marketing Program



93% of web users subscribe to permission-based email…

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Added by TERRY GIBSON on May 9, 2011 at 8:19am — No Comments

Reputation Management Is Not Rocket Science

There are a number of good reasons for operating an ethical and legally compliant dealership, not the least of which is staying out of a courtroom.  Perhaps the most important - and most often overlooked - reason is increased customer satisfaction.  There are times when an employee may feel that he or she came out the winner by bending the rules a little, but what about the dealership’s reputation?  What about the customers who were mislead?  It seems like there might be some losers in the…

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Added by Jim Radogna on May 8, 2011 at 11:15am — 3 Comments

Letters and Mother's Day

One of my very good childhood memories is Mom writing Granny (her Mom) letters and Mom also getting letters from Granny.  Mom and Dad had moved us to Ohio for the better life that came then from factory work, so at the time we were far away from Granny back in Tennessee.  The telephone was still expensive and unreliable…

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Added by Keith Shetterly on May 8, 2011 at 9:30am — No Comments

How Professional Are Your Professionals?

Here at Don Graff Automotive we often implement a series of test calls to dealerships in order to assess how well they handle incoming sale’s inquires. These “mystery shopper” calls can tell us what the current aptitude of a dealership is and what problem areas we’ll need to focus upon when it comes to the consulting end of the services we provide. In a perfect world, where every dealership possessed a well-trained staff of business development center employees, each call would be handled…

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Added by DON GRAFF on May 7, 2011 at 7:30pm — No Comments

Top 10 Reasons to Learn How to Professionally Interact with Women (as customers and co-workers)

10)  We were all born of women, consider the pain, anguish and toil endured for you to just be here; in other words, if nothing else, do it for your mom dummy

9)  You can't just buy every female customer and co-worker roses and jewelry to make up for stupid things you say like you do with your wife or girlfriend- get it right

8)  Girls stopped having cooties a long time ago, it is safe to treat them as human now

7)  Every woman is somebody's daughter

6)  Women…

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Added by Brad Alexander on May 7, 2011 at 8:26am — No Comments

Good guys don't wear plaid coats.

An anecdotal lesson we can learn from as we engage with our fans on Facebook.

About a year ago as I tracked the Facebook activity of a very successful auto group, well known for their best practices and particularly their Facebook "success"....I watched them launch a Facebook campaign titled "free 42 inch flat screen TV for the first 20 customers Saturday June XX".....they had several thousand Facebook fans at the time and ....yup......their fan base showed up in mass shortly after…

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Added by Thomas A. Kelly on May 7, 2011 at 5:00am — 4 Comments

Getting Consumers to Buy In to Geolocation Apps



Privacy a major obstacle for location-based marketing…

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Added by TERRY GIBSON on May 6, 2011 at 7:26am — No Comments

Digital Dealer 10 from the world of April Rain

Digital Dealer 10 from the world of April Rain

April 18-21, 2011 

Screen shot 2011-05-05 at 6.13.46 AM   



So, let me start by saying it was a year ago that I had attended my first Digital Dealer. I was in Business Development at CarSoup, primarily worked with Minnesota dealers, and had about 250 Facebook Friends. I started my automotive networking at Digital Dealer 8, then continued at Digital…

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Added by April Rain on May 6, 2011 at 4:18am — 1 Comment

You MUST read this before you take another up or pencil another deal!

Selling Cars: Child’s Play

     Got your attention didn’t I?  Some of you are offended, some are intrigued and others are just wondering what nonsense is being spewed by this dork.  In any case, you’re reading.  It was recently brought to my attention that one of the greatest sales books ever was penned by none other than “Dr. Seuss”.  I’m talking about “Green Eggs and Ham”.  It’s brilliant in its simplicity and the entire focus is on the tenacity of one…

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Added by Brad Alexander on May 5, 2011 at 9:21pm — No Comments

Manangers: How do You Rate as a Teacher?

In this very competitive marketplace a successful business needs not only a great company vision but great managers to see it through.

Examine any successful dealership’s business module and you will find a great manager there turning each goal into reality. A great manager understands how to take hold of a company’s vision and translate it into processes and procedures that will accelerate their staff to the top.

How these managers…

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Added by Glenn Pasch on May 5, 2011 at 6:12pm — No Comments

NJ VW- Douglas VW says check out Barry Segal picking up his 2011 EOS at Douglas VW in Summit NJ





NJ VW- Douglas VW says check out Barry Segal picking up his 2011 EOS from Tito Delgado at Douglas VW in Summit NJ!



If you`re in the Somerset/Union County New Jersey area & are in the market for a great deal on a New…

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Added by Ken Beam on May 5, 2011 at 4:00pm — No Comments

Live Chat Converts Leads into Customers

Do you realize that countless sales leads slip away unnoticed? Does your website lack customer engagement? There is an app for that and it’s called ‘live chat.’

Auto dealerships rank among the top companies most in need of online customer engagement. Car Dealership websites that excel at…

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Added by Justin Braun on May 5, 2011 at 4:00pm — No Comments

Shetterly's Three Laws of... Women Buyers

1) Hire some women!  Women buyers will, on average, prefer to buy a vehicle from another woman when they can--and women salespeople are awesome.  By the way, women salespeople will do a great job with male buyers, too.



2) Smile and understand their…

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Added by Keith Shetterly on May 5, 2011 at 1:00pm — No Comments

How Female Influencers Communicate Online



Psychographic breakdown indicates best targets for marketers…

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Added by TERRY GIBSON on May 5, 2011 at 9:06am — No Comments

Likester - The Global Popularity Engine

With the socialization of the search engine results on the way, one new startup called Likester seeks to collect data on your Facebook "likes" to create a searchable database of trends and popular content.

 

Alex Synder recently created a post on DealerRefresh which asks the question' How long will it take for Google to start using "likes" and "reviews" to influence SERP results?"   If Likester can create this type of application, imagine what Google could do…

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Added by Brian Pasch on May 5, 2011 at 8:00am — 3 Comments

Chrysler Dodge Jeep Marketing Solutions from Dealer.com

Chrysler Digital - Dealer.com - Chrysler Dodge RAM Jeep
Two Online Marketing Solutions Now PAP Approved
Listen, Talk and Connect to Your Social Network with our Social Relationship Manager
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Added by Ralph Paglia on May 4, 2011 at 9:16pm — No Comments

Where to find new customers!

As a business owner I realize long time ago that Internet is the best way to promote and advertise my service, and also I realized that have website it just a small accomplishment toward generating more revenue. These days with booming of Social Media sites an opportunity to communicate with customers not only getting visitors which come to your website and leave without of foot print become huge, but I still was looking for the way that I can invite customers check my website, contact to me… Continue

Added by Dmitriy Goroshin on May 4, 2011 at 4:00pm — No Comments

Automotive Marketing Shift To Digital Slows, But Continues Unabated

Automotive Marketing Shift To Digital Slows, But Continues Unabated...

More than half (55%) of US marketers state they have shifted 30% or more of their marketing spend into the digital space in the past three…

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Added by Ralph Paglia on May 4, 2011 at 12:30pm — No Comments

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