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All ADM Member Blog Posts (11,139)

WARNING! Do you find yourself getting "GHOSTED" on Craigslist?

During my days in the trenches, I have heard many dealers come across this problem in regards to getting “Ghosted” on Craigslist. So, how do you stop it? Why does your post on Craigslist not generate any traffic for you? Is it something you did wrong or is no one reading your posts? Your posts are not showing up on Craigslist at all, why not? If the answers to my prior questions leave you in a baffled state of confusion, then read on. Let’s begin by learning what exactly is “Ghosting”.…

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Added by Glynn Rodean on July 9, 2012 at 12:18pm — No Comments


Influencer
Twitter: Love it or hate it, you still need to be more efficient.

I rarely meet a Twitter user who doesn’t want more followers. A few argue that the numbers aren’t important. They are only concerned with “quality followers.” I’m not sure it is either/or, but I notice that most of the people making this argument have very few followers.

 …

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Added by Joey Little on July 9, 2012 at 10:45am — No Comments


Influencer
Stanley Subaru Increases Service Department Proficiency 20% with Auto/Mate’s Dealership Management System

CLIFTON PARK, N.Y. – July 9th, 2012 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Stanley Subaru of Ellsworth, Maine has increased its service department proficiency by 20% since switching from its legacy dealership management system (DMS) to Auto/Mate in May of 2012.

Service manager Neil Harriman attributes the increased productivity to Auto/Mate’s integrated front-end appointment system and its…

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Added by Holly Forsberg on July 9, 2012 at 8:48am — No Comments


Influencer
AutoUSA’s Internet Leads Have Helped Auto Dealerships Sell 1.3 Million Vehicles

Fort Lauderdale, FL – July 9th, 2012 – AutoUSA Internet Sales Solutions (www.autousadealers.com) today announced a milestone for the company; based on the total number of leads that AutoUSA has delivered from independent auto shopping web sites and the average closing percentage collected from AutoNation, AutoUSA’s Internet leads have contributed to the sale of an estimated 1.3 million vehicle sales since the year…

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Added by Holly Forsberg on July 9, 2012 at 8:45am — No Comments


Influencer
Ford Uses Mixed Media to Make Their 2013 Model Year Shine

The model year hasn’t been standard across car makers for some time, but is staggered with one make and model getting to shine for one brief window at a time. Some 2013 models will be available for the summer, while others won’t be out until later in the year.

Redesigns seem to be a common theme…

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Added by Amanda Meuwissen on July 9, 2012 at 7:46am — No Comments


Influencer
Facebook Want Button Rumor

There's a rumor that Facebook is creating a "want" button. What does this mean for your dealership if this comes into fruition? Read more to find out! 

http://livechat.ae/wantrumor

Added by Ketty Colom on July 9, 2012 at 7:00am — No Comments

QR Codes Most-Used Mobile Channel For Engaging Car Buying Customers

For Car Dealers, QR Codes are the Most-Used Mobile Channel for Engaging with Automotive Consumers

1 in 2 auto industry marketers say…

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Added by Ralph Paglia on July 8, 2012 at 2:30pm — 4 Comments

Relevance Drives Car Buyer Attention to Mobile Advertising

Subject Matter Relevance a Key Factor for Driving Increased Car Buyer Attention to Mobile Advertising

Roughly one-third of car buyers using smart phones and tablets say they would be more…

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Added by Ralph Paglia on July 7, 2012 at 9:00pm — No Comments


Influencer
Business Networking Group Gets Busted For Yelp Review Posting Ring

Well it never ceases to amaze me on the efforts people will go to create a fake review.  It seems like the stakes of the game have gone even higher. 

 

Los Angeles Times writers Jessica Guynn and Andrea Chang…

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Added by Brian Pasch on July 7, 2012 at 5:30am — 3 Comments


Influencer
Re-Balancing Advertising spend on the OEM Level

I have been subscribing to Automotive News for a few years now and I am just so pleased to see the growing coverage on Digital Media and it's impact. 

The most recent issue had a cover story about Paid Search and best practices. Then inside the coverage of the new Google Cars,…

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Added by Glenn Pasch on July 7, 2012 at 4:51am — No Comments

The Final Customer Send-Off

You have a customer to come in and pick up their brand new car today.

You are excited because you have a scheduled delivery.

You brag about it and come in on your off day.

The car is shined and ready to go.

The customer shows up on time.

And then it starts to rain.

Another car parks in front of them, delaying their exit.

And now their lasting impression isn't 100%…

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Added by Todd Katcher on July 6, 2012 at 6:00pm — No Comments


Influencer
Go NEW! Avoid the Annual Training of the Lemmings

Don't attend a single conference.  Cry and whine that there are too many conferences, too much education, same people presenting, waah waah waah.  

If you think the same people are presenting the same old thing in the same old way at the same old places . . . then why go to those same old places?  Or, for that matter, to ANY conference?  The beer?  A…

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Added by Keith Shetterly on July 6, 2012 at 7:00am — 7 Comments


Influencer
Writing Content For Your Web Site, Do's And Don'ts

How often do you see a website that looks pretty, but reads as though English is the author's fifth language? It's amazing how bad writing can ruin a site that otherwise looks amazing. It's especially amazing considering how cheap GOOD writing can be. Don't let poor copywriting drag your site down!

For…

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Added by Timothy Martell on July 6, 2012 at 5:11am — No Comments

Lon Safko, Author of Extreme Digital Marketing, Keynote Speaker at AutoCon 2012

Lon Safko, Best Selling Author of The Social Media Bible and Extreme Digital Marketing, to Give Keynote Address at AutoCon 2012 in Las Vegas

Best-selling author, speaker and strategist will give a keynote address as well as lead a panel workshop discussion at the AutoCon 2012 Conference.…
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Added by Ralph Paglia on July 5, 2012 at 9:30pm — No Comments


Influencer
Understanding how Men and Women use Social Media Differently

In this infographic we made for Digital Flash, we examined the many differences between the social networks and how men and women react to them. As most know, women are far-more active on most social media sites than their male counterparts. Take a look to see how each individual network stacked up in the "Battle of the Sexes".

Click to enlarge or see it on…

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Added by J.D. Rucker on July 5, 2012 at 7:58pm — 1 Comment


Influencer
TrueCar and Yahoo Autos End Exclusive Marketing Agreement

Jason Stein, Editor for Automotive News, broke the story today that TrueCar has ended their exclusive relationship with Yahoo to drive traffic and leads to the TrueCar platform.  The breakup was due to the lack of traffic and leads that Yahoo Autos was producing.

 

According the the…

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Added by Brian Pasch on July 5, 2012 at 7:00pm — 8 Comments

Rick Case Honda Paves the Road To Economic Recovery - New Car Sales Soaring

The Road To Recovery? New Car Sales Soaring

DAVIE (CBS4) – At Rick Case Honda in Davie on the Fourth of July…

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Added by Ralph Paglia on July 5, 2012 at 1:41pm — No Comments


Influencer
Improve Your Inventory Using Google Analytics

Improve Your Inventory Using Google Analytics

Google Analytics is a powerful tool for managing your online advertising campaign. But did you also consider that tracking your ad campaigns can provide important insights into your business – and help you control your inventory?

Think about it this way. People will search a variety of things to land on your site. They might search “car dealerships” and the area…

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Added by Paul Potratz on July 5, 2012 at 12:30pm — No Comments


Influencer
Misconceptions of Automotive Live Chat

As more consumers are using the web to research and communicate with dealerships before they decide to purchase a vehicle, it is important to understand the value of live chat and the power behind establishing a relationship between the…

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Added by Ketty Colom on July 5, 2012 at 9:00am — No Comments

Nissan North America Commits to Social Media for Launching Vehicles and Strengthening Brand

Nissan’s launch of five vehicles, all scheduled to occur over the next 15 months, will include a stiff dose of social media marketing. The 2013 Altima began the sequence as the first launch of the “Most Innovative Year Ever” for Nissan’s North American branch. The Altima launch utilizes print,…

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Added by Jim Fitzpatrick on July 5, 2012 at 8:13am — No Comments

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