Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In a past life, I was an integral part of one of the nation’ top GM CSI dealerships. We were careful to avoid crossing the line by…Continue
I’ve started hearing the second worst advice coming from social media “experts” that I’ve ever heard. It’s just a notch above “buy thousands of fans and followers” on the social media advice scale.
If someone tells you to “be sure to post something X-times a day on social media even if you have to throw something up.”
I know it’s…Continue
Added by J.D. Rucker on February 12, 2013 at 10:13pm — No Comments
It can often be difficult to track whether your paid advertising online is working out for you when it comes to conversion tracking for auto dealerships. So we’re going to take a look at other ways that we can measure the effectiveness of our paid search.
In the typical online e-commerce environment, it is very easy to set up conversion tracking. So a visitor comes to a website, and they either fill in their name…Continue
Added by Kevin McKillop on February 12, 2013 at 8:30pm — No Comments
California recently joined New York in requiring that all sales commission pay plans be in writing. This may seem like common sense since many dealers realize that from a legal and practical standpoint, all commission agreements should be in writing whether it’s required or not.
Even if you already…Continue
This is a "Demo" for Jim Ziegler's Video On Demand Training on the Automotive Digital Training Platform
Jim Ziegler - Secrets To Success - Automotive Sales - Automotive Digital…Continue
Added by Sean V. Bradley on February 12, 2013 at 5:41pm — No Comments
Do dealership reviews really sell cars? Are you confused about the discussions surrounding the importance of reviews? When you read reviews are you reading about the product or about where you are buying the product - Be Honest. This week on Think Tank Tuesday, learn the truth behind all the effort you've given to working…
Google's newest patent will prove to be both beneficial and terrifying to users, which is just about par for the course for the search engine juggernaut. It involves tracking you wherever you go and then collating and analyzing that data for personal identification trends. Creepy? For sure. Useful for …Continue
Added by Timothy Martell on February 12, 2013 at 12:00pm — No Comments
Facebook users have shown that they’re more willing to interact with content in their newsfeed than traditional advertising. With Facebook Offers, you can deliver deals to your fans’ news feeds each day without having to use an outside website like Livingsocial. These offers can spread quickly when your fans share them…Continue
Looks like businesses are seeing that they have lost +1's on their Google+ page overnight.
This Google product forum…Continue
Added by Christine Rochelle on February 12, 2013 at 10:00am — No Comments
While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives…Continue
Added by Joe Schwartz on February 12, 2013 at 9:31am — No Comments
A recent article in Direct Marketing News offers an in-depth analysis of the typical obstacles that companies must overcome to build customer loyalty. If your business is not getting the most out of its customer loyalty program, it’s probably due to one of the following four reasons:
1. Difficulty in measuring and using…Continue
Added by Mike Gorun on February 12, 2013 at 7:32am — No Comments
So you drank the Kool-Aid, you are committed to producing a video to highlight the differentiators of your dealership. What is more, you’ve decided to launch a YouTube channel, which you intend to plan and execute thoughtfully. Most importantly, you’ve allocated…Continue
From a marketing and advertising perspective, Facebook is a game. It may not be very fun for businesses, but just because you don’t like something doesn’t mean that you don’t have to play along to be successful. On the other hand, some businesses have plenty of fun on Facebook. Whether you do or not makes absolutely no difference, though some will say that if…Continue
Added by J.D. Rucker on February 11, 2013 at 8:30pm — No Comments
Customers love online review websites, like Yelp, to share their experiences with the rest of their world.
Added by chatmeter on February 11, 2013 at 10:00am — No Comments
If you’re not doing so yet, your customers are already doing it for you. “Customers are turning to social media for customer service, whether you want them to or not,” cautions …Continue
Make Money Mondays With Sean V. Bradley (1-28-2013)
"Be Careful of Distractions Disguised As…Continue
Added by Sean V. Bradley on February 11, 2013 at 7:00am — No Comments
When searching for a great deal on a Certified Pre-Owned VW in New Jersey, wouldn`t it be awesome if you could actually have someone show you that special VW BEFORE you contacted the dealer?
Well at Douglas Volkswagen in Summit New Jersey we think so! Be sure to check out our site at www.DouglasVW.com and watch our Pre-Owned Videos shot right at the dealership! Now we`re also shooting New Car Videos so check them out under our New…Continue
Added by Ken Beam on February 10, 2013 at 5:28am — No Comments
Blogging is the new writing medium for the masses. Some people lament the fact that anyone can go about publishing content for the world to see, but those people are probably the great-great-grandchildren of the guys who threw rocks at Gutenberg. I honestly believe…Continue
Added by Timothy Martell on February 8, 2013 at 10:00am — No Comments
DealerOn is the recipient of a “Top Rated” Website award in the fourth annual DrivingSales Dealer Satisfaction Awards, presented at a special event today, in conjunction with the 2013 National Automobile Dealers Association (NADA) Convention…Continue
Added by Ali Amirrezvani on February 8, 2013 at 8:38am — No Comments
Automated direct mail solutions drive cost-effective customer engagement, prospecting and retention
Overland Park, KS – February 8, 2013- VinSolutions announces the release of three automated direct mail solutions that help dealers cost effectively maintain consistent, meaningful outreach with customers and minimize their worries about missed follow-up and prospecting…
Added by Joey Little on February 8, 2013 at 7:36am — No Comments