Automotive Digital Marketing

Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers

Loading... Be Patient!

All ADM Member Blog Posts (12,994)


Influencer
Customer Service Never Starts with the Customer

Employees will treat your customers EXACTLY the way you treat them. If your employees are well cared for, they will focus on being good to your customers.

customer service

This is why, according to Shep Hyken,  the secret to building a customer service culture is not to start focusing on customers, but rather employees. He says that great companies "hire the right people to fit into the culture. They train them both technically and on how to…

Continue

Added by Ketty Colom on May 29, 2013 at 7:37am — No Comments

Ruffled Feathers: Why Controversy Works on Blog Posts

Argument

If someone asked me for a single piece of advice about blogging, it wouldn’t be a standard answer like “post regularly” or “know your audience”. It wouldn’t be to “find a niche” or “add keywords to your title”. These are all good pieces of advice and are almost always in the mix in “X Top Tips for Blogging” posts that pop up every couple of weeks…

Continue

Added by J.D. Rucker on May 29, 2013 at 6:00am — No Comments

What to Do When It Hits The Fan

In my last article, I discussed what a Public Relations firm does. One of those tasks, which I hope you never need but is important to understand, is crisis management. Not every company is going to go off the deep end like…

Continue

Added by sara callahan on May 29, 2013 at 3:30am — No Comments


Influencer
One change can increase sales amd improve the life of everyone on your team

Often times when I chat with dealers I ask dealers what is keeping them, from getting to the next level of super success I hear responses like:



We need more quality leads.

Or... Cars are bringing brain damage at the sale.

Or... It's hard to find real salespeople anymore man, they just don't breed them like us, you know what I mean?



My answer to these issues are yes, yes and yes...so what. You have to control the controllable and you can control all of these…

Continue

Added by Mathew Koenig on May 28, 2013 at 4:00pm — No Comments

Used Car Market Takes Decline As Late Spring Approaches

Here is the latest used car market report from Black Book and Ricky Beggs. The car market average segment change was right in line with the previous four weeks at -$43.…

Continue

Added by John Sternal on May 28, 2013 at 2:00pm — No Comments

Bicycles and Branding

I think it’s safe to say we won’t be getting any more snow for a while in Minnesota (I say that with 51% certainty). Since I’ve finally thawed out after the nastiest winter I’ve had in years, I decided to make the most out of the good weather and bought a bike. There’s a bike path near my house that goes all the way to downtown Minneapolis.

 

It’s been a long time since I rode, and I’ve disliked cyclists for quite a while. They’re always hogging the road, wearing outfits…

Continue

Added by Will Michaelson on May 28, 2013 at 1:41pm — No Comments


Influencer
The Elasticity of Time

Time allotted to us every day is finite, just 24 hours.

Most of us need six to eight hours of sleep if we can get it, and if we have family then evening hours should be devoted to them. This leaves approximately 12 hours to…

Continue

Added by Jeff Cotton on May 28, 2013 at 1:30pm — No Comments

Automotive CRM: Differentiate Your Processes

The automotive industry is always evolving and with that evolution we must constantly adapt to the changes.

Question: When is the last time you thoroughly reviewed your CRM processes in your dealership?

Think about it.  A CRM in the dealership is generally setup…

Continue

Added by Stan Sher on May 28, 2013 at 11:30am — No Comments

VinSolutions was awarded the Digital Dealer Website Excellence Award at the DD14 Conference

VinSolutions was awarded the Digital Dealer Website Excellence Award at the DD14 Conference this May. The award was presented for the highest Inventory Search Volume as the dealership provider for Sid Dillon Auto Group in Omaha, Nebraska.

 

The awards were established to…

Continue

Added by Joey Little on May 28, 2013 at 9:45am — No Comments

No Credit Check Financing News

No Credit Check Financing 

 …

Continue

Added by Jon Floyd on May 28, 2013 at 9:30am — No Comments

How Live Chat Software Can Increase Car Sales



Use Live Chat to leverage your auto dealership website and start your steps to the sale.…

Continue

Added by Big Tom LaPointe on May 28, 2013 at 8:24am — No Comments

7 Ways To Stop Wasting Your Marketing Dollars

There are seven ways you are wasting your marketing dollars. Watch this week's Think Tank Tuesday to learn what you're doing to throw away your advertising money.

Added by Paul Potratz on May 28, 2013 at 8:21am — No Comments

The Longer You’re Married, the Harder You Have to Work

Creating a loyal customer is sort of like getting married. The introduction is followed by a period of courtship and, if all goes well, commitments are made. Loyalty in the automotive world is something that everyone battles from the OEM level to the dealership. Did you know, however, that the longer you’ve had a…

Continue

Added by Mike Gorun on May 28, 2013 at 6:08am — No Comments

Conversational Posts Earn the Right for Conversion Posts on Facebook

Conversation

This isn’t going to be a long post (I know a lot of mine have been too long, lately) but that doesn’t make it any less important. It’s short because the concept is simple. Unfortunately, many are missing out on this easy technique.

There are plenty of types of content that you can post on Facebook, but they invariably fall into one of two categories –…

Continue

Added by J.D. Rucker on May 28, 2013 at 6:00am — No Comments


Influencer
Best Selling Cars of 2012 in the UK

What were the best selling cars of 2012 in the UK? There were some familiar faces in the sales charts last year, from the BMW 1 and 3 Series, through to the Volkswagen Polo and Golf. These, and other cars, have been popular for their handling, reliability, space, fuel economy and green credentials. Some of the best car models sold last year combined efficiency with comfort, with the Vauxhall Corsa and the Ford Fiesta proving particularly popular with the British public. The best…

Continue

Added by Sophie Wiggins on May 28, 2013 at 3:45am — 1 Comment


Influencer
Best Selling Cars of 2012 in the UK

What were the best selling cars of 2012 in the UK? There were some familiar faces in the sales charts last year, from the BMW 1 and 3 Series, through to the Volkswagen Polo and Golf. These, and other cars, have been popular for their handling, reliability, space, fuel economy and green credentials. Some of the best car models sold last year combined efficiency with comfort, with the Vauxhall Corsa and the Ford Fiesta proving particularly popular with the British public. The best…

Continue

Added by Sophie Wiggins on May 28, 2013 at 3:40am — No Comments

Majority of Ad Agencies Now Report Online Video Ads More Effective Than TV Spots

Ad Agencies See More Effectiveness From Online Video Ads



Ad execs think online video ads are equally or more effective than television…

Continue

Added by Ralph Paglia on May 28, 2013 at 1:30am — 1 Comment


Influencer
Sell The Appt. Not The Car Over The Phone

We all have listened to the untrained sales professional or Internet Coordinator spend half an hour selling the car to a customer over the phone; and the worst part about it is once he/she gives away all the info the majority of the time you never see the customer show up that he/she was talking to. …

Continue

Added by J.R. Batchelor on May 27, 2013 at 8:07pm — 6 Comments

Has the world gone content marketing mad?

Suddenly out of nowhere “content marketing” has emerged as the absolute hot new thing that will make your brand or dealership a household name.

All the marketing gurus are spruiking this phenomenon in their blogs, webinars, social media pages and wherever they can…

Continue

Added by charles bayer on May 27, 2013 at 7:06pm — No Comments


Influencer
BDC, Call Center…BS…Call It What It IS!

COMMUNICATION!

I just got through reading “Is the dealership sales call center obsolete?” on autonews.com. I got the article…

Continue

Added by Larry Bruce on May 27, 2013 at 4:30pm — 11 Comments

ADM Blog Topics by Tags

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service