Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Silly title, yeah, but here's my point: Is Autotrader's purchase of VinSolutions the "death knell" for other Website/CRM/Digital/etc. vendors…Continue
This is an issue that has haunted me on numerous occasions. It has happened to me my first time as an Internet Director and most recently it happened to me when I decided to give retail another shot. I had a dealership that I…
Please join us this weekend for our Special
Added by Ken Beam on May 26, 2011 at 7:49am — No Comments
I did not know what my life coach and trainer Rick Ivone had in store for me today. He met me with a smile and told me that I would be shown the difference between "good" and "great".
I was not sure what he had in mind but I did know that Rick hates the word "good". Words do have power and what I have learned over the past year is that the words…Continue
The 2011 Automotive Website Awards will be presented at a luncheon at the Bellagio Hotel in Las Vegas on Sunday October 9, 2011 at 12:30 pm. The luncheon coincides with the opening day ceremonies of the 2011 Driving Sales Executive Summit.
Dealers and industry leaders interested in attending the awards luncheon should…Continue
Added by Brian Pasch on May 25, 2011 at 11:38am — No Comments
While working the desk here recently I handed a proposal (pencil) to one of our senior, veteran, strong salespeople. It was the first proposal so it reflected a retail price with shorter terms and an average A.P.R. (we hadn’t run credit). The trusty, crusty veteran looked at the proposal and said, “Here’s what I think we should do…” and proceeded to tell me how we should discount the vehicle, stretch the term and lower the rate. I told him that we needed to…Continue
Added by Brad Alexander on May 25, 2011 at 8:47am — No Comments
May 25, 2011 8:30 AM ET
Adds Innovative Vehicle Merchandising Solutions to Industry Leading Inventory Management Offering
LAKE SUCCESS, N.Y., May 25, 2011 /PRNewswire/ -- DealerTrack AAX, Inc., a subsidiary of…
Added by Arnold Tijerina on May 25, 2011 at 6:38am — No Comments
Added by Ralph Paglia on May 25, 2011 at 6:00am — No Comments
We were about to go to print on an article about VinSolutions when we heard the news that AutoTrader.com was buying the company. After acquiring Kelley Blue Book, HomeNet and vAuto, AutoTrader.com announced they were acquiring VinSolutions last week. “We are…Continue
It's that time folks! The 11th Digital Dealer Conference & Exposition will be held October 5-7, 2011 at the Mirage in Las Vegas, NV.
Speaking applications are now available to download. Due to the high volume of speaking applications received, we've changed our process.
Please note: All applications to speak MUST be submitted with a promotional video about…Continue
Added by Dmitriy Goroshin on May 23, 2011 at 2:30pm — No Comments
CLIFTON PARK, N.Y. – May 23, 2011 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it has completed full integration of its dealership management system, Automotive Management Productivity Suite (AMPS), with the Toyota DMS Integration Program. Toyota dealerships using AMPS can now communicate seamlessly with Toyota Motors Sales, USA, Inc. (TMS) through integration…Continue
Added by Holly Forsberg on May 23, 2011 at 12:12pm — No Comments
DEARBORN, Mich., May 23, 2011 /PRNewswire/ -- FordDirect, a joint venture between Ford Motor Company and its franchise dealers, announced today the appointment of Stacey Coopes as CEO. Coopes previously served as executive vice president of…Continue
Added by Ralph Paglia on May 23, 2011 at 9:43am — No Comments
Originally published May 20, 2011 [LINK]
As I’m sure you’re probably aware by now, AutoTrader announced Wednesday that they had reached…Continue
We have moved forward with our initial beta testing on our new website and microsite platform, TK Connect, and now we're ready to expand the testing to the ADM community. We're offering 15 invites to the first dealers who respond…Continue
Added by J.D. Rucker on May 22, 2011 at 7:20pm — No Comments
AutoTrader Acquires VinSolutions – An Auto Industry Insider’s Perspective
While I was working as a speaker at the VinSolutions sponsored “Internet Battle Plan” 3 day dealer training workshop in Kansas City on…Continue
Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.
With the Internet and digital advertising, Social Media and Dealer…
Added by Tom Gorham on May 21, 2011 at 1:54pm — No Comments
I recently saw a vehicle advertised on a dealer website that caught my attention. This pre-owned car was advertised as a “CarFax One Owner”. Upon further investigation, I discovered that the “one owner” was a rental car company.
Even though the “one owner” statement may have been technically true, the description of the vehicle blew my mind: “With just one previous owner, who treated this vehicle like a member of the family, you'll really hit the jackpot when you drive home…Continue
Added by Jim Radogna on May 20, 2011 at 5:38pm — No Comments
That all elusive holy grail of marketing, word-of-mouth, is right up there with Big Foot and the Loch Ness Monster in that we hear reports that their real, but most of us have our doubts. The biggest reason why this is, is because most businesses fail to plan for it. Like anything else, if it's worth doing its worth planning for, below I will…Continue
Added by David Johnson on May 20, 2011 at 4:00pm — No Comments
After 10 years of digital and traditional direct marketing trying to figure out how to co-exist (or eat each other up to survive) in the automotive world, here is what has developed. Digital Marketing has grown tremendously because it’s new and initially had no numbers to speak of so it had nowhere to go but up.
Traditional direct mail marketing has grown a few small points a year, nothing surprising, just a good, solid, and dependable work horse.
Added by Todd Vowell on May 20, 2011 at 9:31am — No Comments