Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Figures Lie, But Liars Didn't Figure on Wikimotive!
I nearly didn’t write this. The “lazy” Tim on my shoulder said, “Now Tim, you know what happens when you call people out and stand on your soap box! People will call you a self-righteous blowhard! They’ll accuse you of…Continue
Have you ever felt like a deer in the headlights? I’ve often wondered what is going on in that deer’s mind when standing frozen in the middle of the road with a car rushing at him. I got to experience that feeling today here at AutoCon2012.
Added by Tom Gorham on September 6, 2012 at 10:30pm — No Comments
When you’re on social media sites as much as I am, you see a lot of negative brand messaging. Take, for example, the ongoing Progressive case in which a lone blogger has rallied millions of angry Americans to voice their outrage on the insurance company’s Facebook wall. We…
Added by Stephen Jackson on September 6, 2012 at 12:49pm — No Comments
We all remember playing the game “Would You Rather,” so here’s an digital automotive marketing version of the infamous question: Would you rather: a) have six different people visit your site one time b) have one person visit your website six times?
If you said B you would be correct! Why, because that person is obviously more interested and lower down the purchase funnel. They are ready to…Continue
Added by CDK Global on September 6, 2012 at 8:44am — No Comments
Added by Ken Beam on September 6, 2012 at 7:47am — No Comments
Blogging can be tough, especially when your marketing strategy has you posting every day. When you’re blogging for business posting everyday can be extremely beneficial but writers block starts to become…Continue
Added by Timothy Martell on September 6, 2012 at 7:30am — No Comments
--Philip J Reed on behalf of the Westwood College Automotive Technology Degree program
Buying a new or used vehicle is a big investment. Each family or individual must evaluate personal needs to determine which car, truck, van or SUV is best. When shopping for a vehicle, there are five important things car shoppers look for.
1. A Good…
Added by Philip J Reed on September 5, 2012 at 2:59pm — No Comments
Wow!! 2012 FX35 AWD ONLY $399 month!
*2012 FX35 AWD Cross-over - LEASE FOR $399 PER MONTH FOR 39 MONTHS. MSRP $47,950 - All-Wheel Drive. Automatic - 4 Door, PW, PL, PM, Power Seats, Cruise, Leather seats also includes Premium Package! *We have two or more available at this offer. **Prices/payments include all consumer costs except for licensing, taxes and registration. LEASE:
Added by Ken Beam on September 5, 2012 at 2:13pm — No Comments
Are you missing out on sales because your marketing message is focused only on price points? If you're only focused on price, you are not connecting with customers…Continue
Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments
Added by Timothy Martell on September 5, 2012 at 7:00am — No Comments
Have you ever looked at your Facebook page and wondered how many of your Likes were just worthless? With fake accounts and other padding running rampant, can you really be sure of how many people you’re really reaching? It’s hard to truly measure the impact of your…Continue
Based on the Kelley Blue Book Consumer Sentiment Q2 2012 survey, consumers doing research are performing a median six months (183 days) of research before purchasing a new or used car. Of those consumers, nearly half (47 percent) have visited a dealership. Putting these two numbers together, two conclusions can be drawn:
Added by Rob Lange on September 4, 2012 at 3:54pm — No Comments
You knew retail was changing, right? Who is ahead of the game at retail today are those staying ahead of Consumer Changing Habits. “The next five years will bring more change to retail than the last 100 years” says Cyiac Roeding, CEO of Shoptick. “Within…Continue
Added by Tom 1TeamSynergy Wiegand on September 4, 2012 at 10:40am — No Comments
For dealers, two primary goals of implementing a loyalty program are: (1) to have the customer return to the service department for repairs, in order to increase customer pay RO, and (2) to have the customer purchase their next vehicle from your dealership. Therefore, it’s important to ensure that both sales and service are working together to build loyal customers.
The relationship between these two departments is critical, according to the recently released J.D. Power…Continue
Added by Mike Gorun on September 4, 2012 at 9:22am — No Comments
Stephen continues his coverage of the GM eSummit, stopping this week in Chicago for more great tactics to dominate digital.
I often find that the greatest source of automotive thought leadership in today’s digital…Continue
I think everyone can agree, at this point, that social media activity has a serious and measurable impact on search engine results. Search engines may use this social network information differently but no one can deny that it is having a significant effect on…Continue
Added by Timothy Martell on September 4, 2012 at 8:00am — No Comments
One day I received a call from Paul Sansone Jr., a well known name in the New Jersey car business. He operates a dealership near my offices and he reached out to tell me about a new product he was developing for car dealers. I love entrepreneurial passion and Paul has leveraged his…Continue
Earlier this month, Google (specifically Google+) started rolling out vanity URLs. Before the vanity URL, you were identified by a long numeric string, not exactly a great thing to…Continue
Added by Timothy Martell on September 4, 2012 at 6:00am — No Comments
GREAT SUBJECT, JUST A SHORT STORY,I STARTED WORKING FOR A GMC DEALERSHIP IN 2010.YOU COULD NOT TAKE A VACATION FOR TWO YEARS,SO ANYWAY 2 YEARS COMES UP,SO I PUT IN FOR MY FIRST VACATION SEVEN DAYS.I RETURNED TO WORK A DAY EARLY AND WAS GIVIN A TERMINATION SLIP MY POSITION WAS BEING TERMINATED AND YOUR POST IS CORRECT,THE GM WAS NEW HE ALSO RUNS A ACURA STORE HE SAID USED CAR MANAGERS ARE NOT NEEDED,SO HE BROUGHT HIS INVENTORY MANAGER FROM THE OTHER STORE TO HELP OUT,HOWEVER THE STORE ONLY…Continue
Added by LANCE on September 4, 2012 at 1:34am — No Comments