Professional Community for Car Dealers, Automotive Marketers and Sales Managers
During my days in the trenches, I have heard many dealers come across this problem in regards to getting “Ghosted” on Craigslist. So, how do you stop it? Why does your post on Craigslist not generate any traffic for you? Is it something you did wrong or is no one reading your posts? Your posts are not showing up on Craigslist at all, why not? If the answers to my prior questions leave you in a baffled state of confusion, then read on. Let’s begin by learning what exactly is “Ghosting”.…Continue
Added by Glynn Rodean on July 9, 2012 at 12:18pm — No Comments
I rarely meet a Twitter user who doesn’t want more followers. A few argue that the numbers aren’t important. They are only concerned with “quality followers.” I’m not sure it is either/or, but I notice that most of the people making this argument have very few followers.
Added by Joey Little on July 9, 2012 at 10:45am — No Comments
CLIFTON PARK, N.Y. – July 9th, 2012 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Stanley Subaru of Ellsworth, Maine has increased its service department proficiency by 20% since switching from its legacy dealership management system (DMS) to Auto/Mate in May of 2012.
Service manager Neil Harriman attributes the increased productivity to Auto/Mate’s integrated front-end appointment system and its…Continue
Added by Holly Forsberg on July 9, 2012 at 8:48am — No Comments
Fort Lauderdale, FL – July 9th, 2012 – AutoUSA Internet Sales Solutions (www.autousadealers.com) today announced a milestone for the company; based on the total number of leads that AutoUSA has delivered from independent auto shopping web sites and the average closing percentage collected from AutoNation, AutoUSA’s Internet leads have contributed to the sale of an estimated 1.3 million vehicle sales since the year…Continue
Added by Holly Forsberg on July 9, 2012 at 8:45am — No Comments
The model year hasn’t been standard across car makers for some time, but is staggered with one make and model getting to shine for one brief window at a time. Some 2013 models will be available for the summer, while others won’t be out until later in the year.
Redesigns seem to be a common theme…Continue
Added by Amanda Meuwissen on July 9, 2012 at 7:46am — No Comments
There's a rumor that Facebook is creating a "want" button. What does this mean for your dealership if this comes into fruition? Read more to find out!
Added by Ketty Colom on July 9, 2012 at 7:00am — No Comments
For Car Dealers, QR Codes are the Most-Used Mobile Channel for Engaging with Automotive ConsumersContinue
Added by Ralph Paglia on July 7, 2012 at 9:00pm — No Comments
Los Angeles Times writers Jessica Guynn and Andrea Chang…Continue
The most recent issue had a cover story about Paid Search and best practices. Then inside the coverage of the new Google Cars,…Continue
Added by Glenn Pasch on July 7, 2012 at 4:51am — No Comments
You have a customer to come in and pick up their brand new car today.
And now their lasting impression isn't 100%…
Added by Todd Katcher on July 6, 2012 at 6:00pm — No Comments
If you think the same people are presenting the same old thing in the same old way at the same old places . . . then why go to those same old places? Or, for that matter, to ANY conference? The beer? A…Continue
How often do you see a website that looks pretty, but reads as though English is the author's fifth language? It's amazing how bad writing can ruin a site that otherwise looks amazing. It's especially amazing considering how cheap GOOD writing can be. Don't let poor copywriting drag your site down!
Added by Timothy Martell on July 6, 2012 at 5:11am — No Comments
Added by Ralph Paglia on July 5, 2012 at 9:30pm — No Comments
In this infographic we made for Digital Flash, we examined the many differences between the social networks and how men and women react to them. As most know, women are far-more active on most social media sites than their male counterparts. Take a look to see how each individual network stacked up in the "Battle of the Sexes".
Click to enlarge or see it on…Continue
Jason Stein, Editor for Automotive News, broke the story today that TrueCar has ended their exclusive relationship with Yahoo to drive traffic and leads to the TrueCar platform. The breakup was due to the lack of traffic and leads that Yahoo Autos was producing.
According the the…Continue
Added by Ralph Paglia on July 5, 2012 at 1:41pm — No Comments
Google Analytics is a powerful tool for managing your online advertising campaign. But did you also consider that tracking your ad campaigns can provide important insights into your business – and help you control your inventory?
Think about it this way. People will search a variety of things to land on your site. They might search “car dealerships” and the area…Continue
Added by Paul Potratz on July 5, 2012 at 12:30pm — No Comments
As more consumers are using the web to research and communicate with dealerships before they decide to purchase a vehicle, it is important to understand the value of live chat and the power behind establishing a relationship between the…Continue
Added by Ketty Colom on July 5, 2012 at 9:00am — No Comments
Nissan’s launch of five vehicles, all scheduled to occur over the next 15 months, will include a stiff dose of social media marketing. The 2013 Altima began the sequence as the first launch of the “Most Innovative Year Ever” for Nissan’s North American branch. The Altima launch utilizes print,…Continue
Added by Jim Fitzpatrick on July 5, 2012 at 8:13am — No Comments