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All ADM Member Blog Posts (11,200)

Why does upper management think social media marketing is not important?

It all starts at the top, the decision makers, the shot callers, the check signers. Recent study shows that these managers, presidents and CEO's don't engage in social media leading to the non-understanding of why it is important.

Using the Fortune 500 list the following was discovered;…


Added by Joey Little on July 18, 2012 at 12:59pm — 1 Comment

People Chess!

There’s a real human talent in arranging the right pressures (positive and negative), at the right time, on to the right people, to get a desired result.  It’s a hallmark of effective leadership, in fact, and the name “People Chess” is an easy way to summarize this talent.   And we all know its uses in relationships of…


Added by Keith Shetterly on July 18, 2012 at 10:00am — 4 Comments

Can Facebook & Social Media Help GM Sell more Vehicles

On May 22, 2012 I wrote a blog asking the public if GM made a wise choice dropping its 10 million dollar advertising spend from Facebook.  (For theentire blog visit: )  My position then as it is now is that GM and many automotive dealerships are…


Added by James Schaefer on July 18, 2012 at 9:24am — No Comments

Smart-Targeted Campaigns VS Email Blasts

Standard one-and-done campaigns that blast an email or eNewsletter out to your database monthly can generate leads, but without behavior-driven targeting, a few leads each month is as far as it goes. Smart-targeted campaigns build on an initial email blast to touch your customers continuously with…


Added by Amanda Meuwissen on July 18, 2012 at 8:51am — No Comments

DrivingSales 2012 Best Idea Award: Call for Entries Now Open

Prizes totaling $10,000 to be awarded to the auto dealers who develop the most innovative strategies in 2012


Salt Lake City, Utah – July 18, 2012DrivingSales  today announced the call for entries for the 2012 DrivingSales Best Idea Contest which recognizes the most innovative auto dealership strategies of…


Added by Crystal Hartwell on July 18, 2012 at 7:03am — No Comments

DrivingSales Wins Innovation and Outstanding Company Awards

Company receives UVEF Top 25 Under Five Award for second year in a row; wins Silver Stevie® Award for Innovative Company of the Year in 2012 American Business Awards SM


Salt Lake City, Utah – July 18, 2012DrivingSales today announced that it has received two prestigious business awards: a 2012 “Top 25 Under Five” award from the Utah Valley Entrepreneurial Forum…


Added by Crystal Hartwell on July 18, 2012 at 7:02am — No Comments

Anyone out there creating cool Microsites for their Pre-Owned Inventory??? Check it out

***Take a gander at this cool little Microsite that I whipped up yesterday;

**A cool way to Geo-Target specific used vehicles!~ (And a Cheap way!)

Sooooooooooooooooooo there`s your Digital Marketing tid-bit ala Ken for the…

Added by Ken Beam on July 18, 2012 at 6:51am — No Comments

Strathcom Media Chooses ActivEngage Live Chat

Orlando, Fla – Strathcom Media, Inc., a leading online automotive solutions provider, has selected ActivEngage, Inc. as their preferred provider of automotive live chat and business intelligence. As one of the largest automotive marketing companies in…


Added by Stephen Jackson on July 18, 2012 at 6:32am — No Comments

Engage on Facebook the Right Way!

The Automotive Industry has been posting and engaging on Facebook on the wrong days at the wrong time. According to Buddy Media, the automotive industry should be posting on Facebook on Sundays stating, “Engagement rates spike significantly for Posts made on Sunday, but the automotive industry is slow to capitalize on this trend, with less than 8% of all posts being made on this day.”

Don’t get discouraged dealers! I’m here to tell you how…


Added by Ketty Colom on July 18, 2012 at 6:00am — No Comments

Before you add your business to Wikipedia...

Wikipedia has become the go-to resource for an increasingly large number of people. According to Alexa, it is currently the sixth most visited website both in the United States and on the planet. With such an enormous audience, it’s only natural to want your business to have its own page, and with Wikipedia’s content…


Added by Timothy Martell on July 18, 2012 at 5:32am — No Comments

Will CarWoo and Yahoo Autos Tie The Knot?

Update:  July 19th - The partner that CarWoo! has selected is NOT Yahoo Autos rather they have selected AOL Autos.  Read the full story:  AOL and CarWoo! Partnership 

On July 5th, Jason Stein Editor at Automotive News broke…


Added by Brian Pasch on July 18, 2012 at 2:30am — No Comments

July 2012 Automotive Internet Sales "Dealer of The Month Winner" Eric Nichols of Apple Honda - Congratulations!

Congratulations to Eric Nichols, Internet Sales Manager in Riverhead Long Island! 

Eric is Delivering 52+ units per month in a 2.5…


Added by Stan Sher on July 17, 2012 at 9:00pm — No Comments

Adding Traditional Advertising to a Robust Digital Marketing/Public Relations Practice

It may shock some of you to hear that had never engaged in traditional advertising since our online launch in 1995, yet we host 18 million visitors every month and rank at the top of many studies as a premier online resource. We've achieved tremendous word-of-mouth popularity for our nearly 2 million pages of content with help from an intelligent…


Added by Stephanie Mar on July 17, 2012 at 4:11pm — No Comments

3 Reason Your Delivery Coordinator holds the Keys to Your CSI Scores

3 Reason Your Delivery Coordinator holds the Keys to Your CSI Scores

Your delivery coordinator is the resource who will help yourcustomers through the delivery process. This person will work hand in hand with customers to make sure they leave completely satisfied.  In…


Added by Ashley Poag on July 17, 2012 at 1:29pm — No Comments

Sean Stapleton, from VinSolutions, and AutoCon 2012 | Sign up today

The 2012 AutoConnections Conference & Exposition (aka AutoCon 2012) is brought to you by Automotive Media Partners, LLC. (AMP). AMP is a company led by Ralph Paglia, Chris Saraceno and Mike Myers who represent the largest online communities for Automotive Professionals.

The conference will start on September 5, 2012 at …


Added by Joey Little on July 17, 2012 at 12:29pm — No Comments

Re:Member Group-Can You Eat Your Cake and Have It Too?

          I visited a couple of restaurants in the last week and was not particularly happy with the service.  These are places I have been to before.  I had a particularly difficult time getting a server’s attention in both of these visits. Off and on in the past I had good service and/or good food but was not as impressed as I had been before. It made me less likely to eat there again.

Ask yourselves, how do companies produce customer loyalty if there is not a consistent…


Added by Kayla Reding on July 17, 2012 at 10:38am — No Comments

VinSolutions Sponsors AutoCon 2012

VinSolutions Announced as Platinum Sponsor of AutoCon 2012

Automotive CRM vendor will also exhibit the latest CRM technology, sponsor a cocktail…


Added by Ralph Paglia on July 17, 2012 at 6:30am — No Comments

How Will Social Media Play A Part In This Years 2012 Summer Olympics

Social Media will be playing a large role in this years 2012 Summer Olympics. During the last Summer Olympics in 2008 most of the major social media sites were still just getting started, and internet users have increased from 23% to about one third of the total world population. This year at the Olympics…


Added by Timothy Martell on July 17, 2012 at 5:33am — No Comments

Revamp Your Contact Forms to Increase Dealership Website Conversion

Many of the dealers I talk to are extremely concerned about the conversion rate of their dealership website, and rightfully so.  Converting website traffic into leads should be a priority of everyone involved with your site, from your vendor to your Internet Manager to your GM.  One way to affect your conversion rate is by optimizing the contact forms you use to collect leads.



Added by Ali Amirrezvani on July 16, 2012 at 11:45am — No Comments

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