Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Each article in an eNewsletter has fewer and fewer clicks going down. Consumer attention is more often grabbed at the top, so the top articles need to be the most eye-catching and engaging. Testing and proper navigation is even more important when we look at the recency and frequency of clicks prior to purchase.
In a recent study, the Outsell Insights…Continue
Added by Amanda Meuwissen on April 30, 2012 at 7:28am — No Comments
Added by Ashley Poag on April 30, 2012 at 6:58am — No Comments
CAR-Research XRM President, COO to Address 3rd Annual Automotive Boot Camp About how to Achieve 60 Percent Closing Ratios
Houston, Texas, April 30, 2012, CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”,…Continue
Added by Kurt Kubicki on April 30, 2012 at 6:30am — No Comments
Waltham, Mass. – April 30, 2012 - DealerRater, the world’s premier car dealer review web site, today announced that its vice president of sales, Heather MacKinnon, will be a featured speaker at Chicago DigitalCON, to be held at the Chicago…Continue
Added by sara callahan on April 30, 2012 at 6:00am — No Comments
In all of my years of doing presentations at conferences, I don't believe I've put one together that was as important as this one. Google's adjustments from just a few days ago are changing the game for many in the automotive industry. Sites are moving up. Sites are moving down. Being on the right side of the moves comes down to some simply yet important actions that dealers and their vendors need to make as soon as…Continue
Customizing How Your Dealership's Facebook Page Looks
Instructions from the "Facebook Help Center"…
http://kngrid.comThere is no denying how cost-intensive battery packs are for manufacturers of electric vehicles. A possible strategy for defraying those costs would involve giving them a second, stationary life as backup power for the electrical…Continue
Added by Francie Finn on April 29, 2012 at 7:52am — No Comments
In this blog post I reference two published research papers that cover a very important topic: Identifying fake online reviews. The two research papers I reference below, start to shed light on how online communities and the search engines…Continue
Added by Brian Pasch on April 27, 2012 at 5:00pm — No Comments
Written by Danny Sullivan
EDITOR'S NOTE: Many thanks to Joe Olesh for…Continue
A great feature of VinSolutions is the Fulfillment team and their ability to enhance your current marketing programs. The team prides themselves on being One With Vin, and that pride carries over into their work. This is evident in the strong relationships built with each client, the dedication to stay on top of the latest trends and technology, as well as a round-the-clock initiative devoted to their work. It is very apparent they have a ‘your business is our business’ attitude.
Added by Joey Little on April 27, 2012 at 2:28pm — No Comments
Well, here we go again. Another up-start in Social Media to demand your time with no guarantee of…Continue
American business was built on the foundations of innovation. The automotive industry is no exception. From Ford’s pioneering of the assembly line process to the brilliantly efficient design of the Chevy Volt, automotive companies have thrived on innovative solutions to everyday problems.
Innovation doesn’t have to come from your corporate office. Encouraging innovative thinking in your dealership can…Continue
The importance of vital content is immense for all online marketing professionals. The ever increasing popularity of viral content is due to the fact that it can spread extremely quickly and can create backlinks in a breeze without spending much time or effort. These backlinks play a stellar role in generating a huge amount of traffic for the website by improving the search engine ranking of the website.
It is true that very few contents go viral over the web. However, it is…
Added by Smit Shah on April 26, 2012 at 9:30pm — No Comments
According to a Consumer Report Study, more and more customers are griping about their vehicle repairs. 21% of the respondents said it took longer than expected to complete the work. As you know,…Continue
Added by Ketty Colom on April 26, 2012 at 2:00pm — No Comments
This is a great blog written by our very own Kurt Thompson, who talks about the importance of consumer perception when it comes to your dealership.
In the world of advertising, the consumers perception of your product is everything and when it comes to selling automobiles, this is…Continue
Added by Paul Potratz on April 26, 2012 at 11:30am — No Comments
Inputs and Resolutions
With so many options to connect your media source to your television, it can be challenging to determine the right choice and filter the clutter and sales pitches that may be thrown your way. In this entry we will address inputs and resolutions because no matter what we have heard or how hard we try, we cannot get all resolutions through every connection option. First - some simple…
Added by Todd Katcher on April 26, 2012 at 7:00am — No Comments
Some people in the car business haven’t seen this year’s Academy Award Winner for Best Movie--The Artist.
As the car business comes back we have to do more with less. As priorities go watching a silent movie--no matter how acclaimed--isn’t necessarily high on the list.
Recently though I found the time on an 8-hour transatlantic flight. As I watched, the parallels between Hollywood in the late 1920’s and the automotive industry in the late 2000’s were remarkable. The light…Continue
Added by Jim Flint on April 25, 2012 at 3:20pm — No Comments