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All ADM Member Blog Posts (9,338)

The "Good"... The "Bad"... The "Ugly"... of Creating Profile Pages for your Dealership! (STOP IT)

The “Good”….The “Bad”…. The “Ugly”… of Creating Profile Pages for your Dealership! (STOP IT)

Put your dukes up and you better believe it that each and every day more dealers are creating a Facebook Profile Page to represent their dealership brand…. I scratched my head wondering why in the world is this still happening! I think I have figured it out.

 

The…

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Added by Jennifer Schrader on June 16, 2011 at 8:30am — 3 Comments

Are Facebook Likes Part of Google’s Algorithm?

From Search Engine Journal 6-16-11:

Simple Answers: Are Facebook Likes Part of Google’s Algorithm?



The QUESTION: Google has been open about using social data as a metric in the search ranking, but the company has only…

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Added by Thomas A. Kelly on June 16, 2011 at 2:00am — 4 Comments

MOM spelled backward is MOM…

While we dig deep into Demographics’, Geographic’s, niches, ideas, social media, digital, traditional marketing and analyze who buys what and for how much, let’s not forget about who really controls the wallet in MOST households.

Almost 84 million women right here in the USA is a mom.  They are probably the most powerful consumer group of all, controlling 85% of household spending, according to Mintel International.

In the automotive digital/traditional marketing world, it is…

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Added by Todd Vowell on June 15, 2011 at 2:58pm — 2 Comments

It is a bad economy out there...is it really? How bad is it?

 

Don Graff Automotive

 

Don Graff Auto Facebook

 

www.twitter.com/DonGraffAuto

 

Stan Sher LinkedIn Page

 

I have to get something off my chest.  I am really tired of hearing people tell me how bad…

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Added by Stan Sher on June 15, 2011 at 2:06pm — No Comments

Tweet! Tweet! 4 Keys in Entering the Dealer's World of Twitter!

The morning routine has always been around. It used to begin with sitting down at your desk with your cup of coffee and checking the latest faxes and memos. Maybe you had time to sneak a look at the newspaper for work-related ‘research’ (also known as last night’s box scores).  Fast-forward a few years and the routine has slightly changed; Memos turned into emails and your cup of…

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Added by Jennifer Schrader on June 15, 2011 at 5:54am — No Comments

Bridgewater/Morristown NJ- Huge June VW Sales Event at Douglas VV in Summit! NJ`s Select VW Dealer.

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The 2011 CC Lease Special.…



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Added by Ken Beam on June 15, 2011 at 5:00am — No Comments

Two Industry Firsts from izmocars: Unprecedented Trim-Level Vehicle Image Accuracy plus Vehicle Animation Support for iPhone and iPad

izmostudio’s color-correct, trim-level interior and exterior vehicle photography and Apple iPad and iPhone compatibility provides powerful advantages for dealers/auto marketers

 

San Francisco, CA -- June 14, 2011 -- izmocars (http://www.izmocars.com), the leading business solutions provider for the automotive industry today announced that its vehicle photography…

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Added by Crystal Hartwell on June 14, 2011 at 2:55pm — No Comments

Product Glitter and The Lack of Customer Service!

Product Glitter & the Lack of Customer Service

We’ve seen it all from amazing products, features, Suites & Ties, High Tech Gadgets & Gizmos when presenting the product(s) to your group or location. The viewing of Glam & Glitter to provide the solution for what you are looking for to make your job easier and more productive.

Then the “Ink hits the paper”……. You get your product you wanted and have been waiting for. Now what?…

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Added by Jennifer Schrader on June 14, 2011 at 6:56am — No Comments

Custom Direct Mail; Generate Better Marketing Returns

Generate Better Automotive Marketing ROI with Custom Direct Mail

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When Macy’s Inc. was established as a national brand in 2004, its leadership insisted that each store stay connected to its local community. The resulting “My Macy’s” localization initiative gives stores the latitude to be good corporate citizens in their communities while selecting…

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Added by Ralph Paglia on June 13, 2011 at 11:30pm — No Comments

Social Media Marketing -- Should You Manage It In-House or Outsource It?

Most people know that I'm generally not a proponent of social media for most dealerships simply because the fact is that the ROI for either a) exposure, b) brand equity, or c) sales simply can't be justified relative to other dealership marketing expenditures.  I've debated people on this topic in ADM and other forums because, well, that's what these forums are for...to discuss/debate/ideate different solutions to help dealers be more successful in the market place (as an aside, bless KK's…

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Added by Charles Kim on June 13, 2011 at 8:09pm — 7 Comments

Introduction to the Autofusion Company Blog

Autofusion is one of the leading providers of website management and internet marketing solutions in the United States. We offer complete website solutions, from custom website design, creation and active management. To help car dealerships maximize their engagement with a wide customer base, our company creates and…

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Added by Richelle Farley on June 13, 2011 at 3:56pm — No Comments

Importance of video presentations for auto dealers

You are always looking for ways to differentiate your dealership from the others in your area. You pass out flyers and run commercials on the local networks, and the other dealerships do the same. You post banners and have specials, and the other dealerships follow, sometimes with bigger signs and even a mascot dancing on a corner. What else can you do to break away from the pack? You must do what the competition is not doing, and one thing that can set you ahead is having…

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Added by Dmitriy Goroshin on June 13, 2011 at 2:00pm — 4 Comments

Coverage of the Thought Leadership Summits starts TOMORROW!

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If you haven't heard of these events, I'll be tweeting about them. Stay tuned for updates!

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Added by Arnold Tijerina on June 13, 2011 at 1:00pm — 1 Comment

SMS VS QR codes

We hear it a lot – “Wouldn’t it be better to use a QR code rather than a text message call-to-action?

QR codes are so cool!”

It’s easy to get sucked into the “whiz-bang” factor of QR codes, but before you start printing them everywhere, let’s put SMS and QR codes head-to-head for 5 rounds.  Ding ding ding!

Audience size

SMS marketing targets the largest audience of mobile phones users – those who know how to send a text message.  Nearly every phone in the Canada…

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Added by Julia Spivak on June 13, 2011 at 10:46am — No Comments

Why You Can’t Afford to Ignore Social Media

Why You Can’t Afford to Ignore Social Media

75% of automotive customers use Facebook.  This should come as no surprise considering Facebook has more users than the population of almost every country in the world, including the United States.  But are these customers important for your business?  The answer is yes.  Not only are they important, but the future of your business depends on them.  In fact, active Facebook users represent your best customers – the ones who make up 60 to…

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Added by Stacy Mueller on June 13, 2011 at 10:36am — No Comments

Rockaway NJ - Huge June Sales Event at Douglas Volkswagen in Summit NJ -Best VW Deals Morris County NJ.

Top-VW-Ad11.jpg

CC-Banner.jpg

EOS-Banner.jpg

Tiguan-Banner.jpg

Routan-Banner.jpg  

The 2011 CC Lease Special.…



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Added by Ken Beam on June 13, 2011 at 10:31am — No Comments

Online Dealership Marketing - It's Just Like Dating!

Online Dealership Marketing – It’s Just Like Dating


I recently left a sales meeting where one of the participants likened the sales process to dating. I got to thinking, about how that thought could actually be expanded to include your entire Dealership Marketing program. Taking that thought one step further, if your dealership’s online marketing…

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Added by Jennifer Schrader on June 13, 2011 at 9:44am — 2 Comments

AutoUSA Launches ShowPro, an Incentive Program Proven to turn Internet Leads Into “Shows”

Fort Lauderdale, Florida – June 13, 2011 AutoUSA announced today the launch of ShowProSM powered by HookLogic, an incentive product for auto dealers that is proven to increase incremental sales by turning more Internet leads into “shows.” ShowProSM allows dealers to offer a financial incentive to in-market customers, motivating them to visit the dealer’s showroom. ShowProSM also provides dealers with territorial exclusivity,…

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Added by Holly Forsberg on June 13, 2011 at 9:30am — No Comments

Consumers Prefer Infrequent Social Network Communications

Consumers Prefer Infrequent Social Network Communications…





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Added by Ralph Paglia on June 12, 2011 at 10:00pm — 4 Comments

My Chicago Experience

I wanted to share my PCG Pitstop experience since this is my first experience with the educational process and expertise as part of PCG Digital marketing. The workshops, advice and guidance that is offered to not only dealers but someone like myself that visits dealerships daily has been exceptional. The attendees of the workshops are given the ideas and tools to implement these great strategies and ideas so that individuals can leave these workshops with the ability to do this…

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Added by Lizelle Landino on June 12, 2011 at 1:57pm — No Comments

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