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All ADM Member Blog Posts (10,684)

When is it okay to pay for online reviews?

If I pay a customer to say all the right things in an online review, that breaks the law, and we know it.  We know you and I cannot pay, reward or incentivize a customer to write good things about us in in a Google Review, Dealer Rater rating or Yelp! blog.

So, does that mean we shouldn't incentivize every…

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Added by Joshua Michael Friedman on April 13, 2012 at 10:43am — 30 Comments


Influencer
UsedCars.com Selects Contact At Once! To Power Live Dealer Chat

used cars selects contact at once dealer chat

Chat solution provides real-time connection between auto dealers and shoppers on a pay-per-chat-lead basis



The Dealer Services Group of Automatic Data Processing, Inc. (NASDAQ: ADP) today announced that its Dealix business unit has implemented a live dealer chat solution for its…

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Added by Aaron Hassen on April 13, 2012 at 9:55am — No Comments

Every Day I Need Attention

www.customers4life.com

My unofficial definition of attention (before I go look it up in the dictionary) is something like this: ‘any action that’s purpose is to generate a response from an intended or unintended recipient.

Now, dictionary.com’s definition- “at•ten•tion: the act or faculty of attending, especially by directing the mind to an object. “ I guess I didn’t do so badly, but I really think the second…

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Added by Mark Peterson on April 13, 2012 at 8:38am — No Comments


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What NOT To Do If You Want More "Likes" On Your Dealership's Facebook Page

What are some of the things to avoid if you want to get more "Likes" for your dealership's Facebook Page?  Here are a few that I found thanks to a Facebook link posted by Scott Monty...…

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Added by Ralph Paglia on April 12, 2012 at 10:00pm — 23 Comments

I want your opinon

Being new in this position from an automotive standpoint. I'm not too famillair with the car business. I am, however, extremely familliar with internet sales, advertsing, boosting ratings, etc.

 

My boss wants our SEO rankings to go up, I've care of alot of that with new SEO stuff, and I'd like our customers to go on sites, Google, Yahoo, Bing,Yelp, etc. and share thier opinion of thier experience here at our dealership, AT THIER OWN LEISURE. My boss however, who does not…

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Added by Brian clark on April 12, 2012 at 5:03pm — 1 Comment


Influencer
The Visual Side of Social: Images Create Engagement

We all hear about social media engagement. We've been told to share interesting links, ask people questions, and try to encourage people to talk to us and our brands. It amazes me that I see people on social media sites, particularly Facebook, do a poor job of posting content while mastering the art of running their own Facebook profile.

The difference that you'll see is that we often forget…

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Added by J.D. Rucker on April 12, 2012 at 4:11pm — No Comments


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Rusty Wallace Auto Group Selects re:member group to Implement Customer Loyalty Program

FOR IMMEDIATE RELEASE

 

 

For Further Information Contact:

 

Paul Long / 952-224-8001                              Jon Miles/ 423-586-1441

Paul@remembergroup.com                             Jon@Rustywallaceautogroup.com

 

Rusty Wallace Auto Group Selects re:member group to Implement Customer Loyalty Program

 

MINNEAPOLIS (April…

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Added by Will Michaelson on April 12, 2012 at 1:31pm — No Comments

Create your own video walk arounds in 20 minutes or less!!!

With the growing importance of Youtube and video not to mention SEO I wanted to share with you all how easy it is to make a video walk around. I know this sounds difficult but it really isn't. Once you have the equipment and the software set up making your video walk arounds will go fast and easy. You will need to start out with a few basics. 



1) a quite place to shoot video, preferably in a studio or a back lot.



2) a "quiet" backdrop.…

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Added by Mark Winters on April 12, 2012 at 1:10pm — No Comments


Influencer
VinSolutions First to Market with Fully-Integrated Auto Process and Service CRM

Service Scheduler and Automated Customer Follow-up solutions are among the new innovative products launched in a pilot program to the VinSolutions’ Dealer Advisory Board



 

Overland Park, KS – April 12, 2012- VinSolutions, an industry-leading developer of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has today released two highly anticipated product integrations to their full suite of…

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Added by Joey Little on April 12, 2012 at 11:30am — No Comments

"The Decision"...When and How Many to Hire?

“The Decision”

“I’ll be taking my talents to South Beach”….oh, sorry, wrong decision [Clevelander joke]

The way many dealerships make the decision when to bring on more salespeople and how many or replace underperforming salespeople has always baffled me. I have seen countless “formulas, statistical data, seasonal hiring decisions, you name it. We have had managers tell us they need 4 salespeople, we ask them why 4?” That’s how many desk we have open” Really, hiring due to…

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Added by Craig Lockerd on April 12, 2012 at 11:23am — No Comments

Automotive Internet Sales - "Sell" the Appointment - Sean V. Bradley, CEO of Dealer Synergy



http://www.automotiveinternetsales.com

Automotive Internet Sales - Remember Leads are JUST leads You need to "SELL" The Appointment - Sean V… Continue

Added by Sean V. Bradley on April 12, 2012 at 10:50am — No Comments


Influencer
It's Not The Brand You Sell...IT'S WHO IS SELLING YOUR BRAND

Just because your store is one of the more popular brands, that doesn't mean you are guaranteed success.  Having the right sign up is no promise that customers will beat down your doors.  And the  right ads or killer Internet presence still doesn't make profitability a sure thing.  Without a key ingredient, even the best of the best will fail.…

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Added by John Fuhrman on April 12, 2012 at 9:23am — 2 Comments


Influencer
Mobile Paid-Search Clicks Continue to Increase

A recent study by Marin, "State of Mobile Search Advertising in the US", shows that the percent of paid-search clicks from mobile devices is growing faster than expected, and if the trend continues, is expected to account for 25% of all paid-search clicks by Google by the end of the year.  This includes not only mobile phones but also tablet computers.

 

This is just another reason…

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Added by Ali Amirrezvani on April 12, 2012 at 7:00am — No Comments

Social Blogging – Forget About The Algorithms, They Arent THAT Important

As marketers we spend too much time thinking in terms of algorithms and pleasing Google; instead, we should be thinking about how we can please our visitors, our success rates will be much higher!…

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Added by David Johnson on April 11, 2012 at 2:00pm — 13 Comments


Influencer
Traffic 2012: The Year You Advertise Like Crazy!!

So, we’ll sell 14million units this year, give or take.  That’s the size of our sales pie in 2012.

Understand that, no matter your PPC or SEO or anything, NOTHING you do is going to change the size of that sales pie, nationally or even in your market.  You have no control over that.  However, what all of…

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Added by Keith Shetterly on April 11, 2012 at 12:30pm — 4 Comments


Influencer
Why Do We Limited Investments In Education That Maximize Operating Profits?

How many dealerships do you know where only one person is budgeted to attend educational conferences/workshops designed for digital marketing, social media, or BDC operations.  How many people from your dealership attended NADA this year?

 

Have you known a dealership that relied heavily on one person to lead their online strategy only to see the new "hot" dealership down the road lure them away? In most cases, the dealership is left hanging without a…

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Added by Brian Pasch on April 11, 2012 at 10:30am — 4 Comments


Influencer
There is too much waiting

Don’t you think there is too much waiting going on? I don’t mean the kind of waiting we do for a burger at the local drive thru or waiting for the mail to arrive.

And it’s not the other kind of waiting we do these days “plugged in” as we are.

Heck, we all know that in this…

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Added by Leonard Buchholz on April 11, 2012 at 7:00am — No Comments


Influencer
General Motors Approves Contact At Once! as iMR Match Eligible Turnkey Vendor for Dealer Chat

GM Approved Dealer Chat Vendor

Participating dealers can use IMR match funds for live dealer chat powered by Contact At Once!



Contact At Once!, the leading dealer chat provider to the automotive industry, today announced that General Motors has approved the company as an iMR (inMarketRetail) Match eligible turnkey vendor for live dealer chat. All GM dealers who are a part of this program can now use iMR funds for Contact At Once!…

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Added by Aaron Hassen on April 11, 2012 at 4:13am — No Comments


Influencer
What do Dealers Have to Say About Their Service Rewards Programs?

Two weeks ago I posted a blog on this site detailing hard facts, numbers and results from dealerships’ loyalty programs. But sometimes facts aren’t enough and dealers want to hear what other dealers are saying.

 

In our latest ebook, titled “The Hard Facts and Financial Impact Report: Auto Dealership Loyalty Programs & The Effects They Have on Profitability,” we…

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Added by Mike Gorun on April 10, 2012 at 12:51pm — No Comments

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