Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Stephen Jackson on August 8, 2012 at 7:45am — No Comments
If youʼre active on social media (and you better be), than recently you may have seen people on your social networks talk about Pinterest. The site is growing rapidly, already ranking above long running sites…Continue
Added by Timothy Martell on August 8, 2012 at 5:28am — No Comments
The Importance of Training Executives for Social Media…Continue
I remember my first off-site used car super sale and the sales meeting that preceded it. “Guys, forget about the sales process. Don’t worry about demo drives. When customers walk in, sit them down, ask a few questions and qualify them for a payment.” Those weren’t the exact words, but I’m pretty sure I took away the right message. With 1500 cars to choose from and hundreds of customers pouring into the stadium every hour, expediting the process and making it as easy as possible just made…Continue
Added by Josh Vajda on August 7, 2012 at 1:06pm — No Comments
A new survey reveals that mobile and social media have a growing influence on retail purchase decisions. Here is a summary of the Consumer Insight Panel survey results conducted by Empathica, Inc. and published in a recent blog on Loyalty 360 (Loyalty Marketer’s Association):
Added by Mike Gorun on August 7, 2012 at 12:39pm — No Comments
In the city I live in, there is a run down, nasty looking house taking up some prime commercial real-estate that I'm pretty sure every Realtor in town has taken a crack at trying to sell. Seriously! Every couple of months there is a new sign out front from some poor real-estate…Continue
A Case Study: Elder Ford of Tampa, FL
by Scott Empringham, Flash Point Communications
Lead-generating Facebook Content?
More and more Dealers find themselves struggling to produce compelling Facebook content. Even more are struggling to generate a Return on Investment. Some have even given up trying. (Social is about community, not sales, right?) Elder Ford of Tampa (…
Top five social media influencer and MINI USA marketing head close DSES and open JDPA events; discounted combo-ticket pass for the consecutive events available
SALT LAKE CITY, UT – August 7, 2012 – DrivingSales and J.D. Power and Associates today announced that Scott Stratten and Tom Salkowsky will keynote a special session, sponsored by Cars.com, that bridges the 4th annual…Continue
Added by Crystal Hartwell on August 7, 2012 at 7:30am — No Comments
When it comes to our data and how it affects our business, to how we can and must make money with it, we in retail automotive need to wake up! We need an "Internet Moment"--but, first, what the heck is that? Understand that the "Internet Moment" was birthed this way at a very famous company: The mid 90’s were a…Continue
Dealers United Selects KPA from 70 Website Vendors for August Member Deal
In addition to the website deal, current Dealers United members can take advantage of SEO services offered by KPA
Sarasota, FL – August 7, 2012 - Dealers United, the first service to truly leverage the buying power of individual dealerships, launched their August member deal today, website…Continue
Added by Patric Timmermans on August 7, 2012 at 7:29am — No Comments
General consensus in advertising today is usually that the most effective advertising is specifically targeted to a narrow field of people that you want to reach. For years this has been accomplished with complicated technology and it has definitely shown performance improvements from non-targeted to…Continue
Added by Timothy Martell on August 7, 2012 at 5:17am — No Comments
Has anyone had experience with Autofriend leads. I am thinking about trying them out but wanted to check with others in the industry that may have or is using them. Any feedback would be greatly appreciated.
Added by Peter Stratton on August 6, 2012 at 3:12pm — No Comments
Does anyone have any real insight at to what is going on with the Google-Reviews Disappearing Act????
Once again all of our 157 reviews but two have disappeared from Google..................... does anyone out there have any insight as to why this is happening??? What is the root of the problem???
I found this article; …Continue
What can a blog do for a dealership website, exactly? Some of you may have heard ActivEngage CEO Todd Smith speak on the digital conference circuit. Automotive thought leaders contact Todd first for marketing tips on the latest advertising strategies. Marketing publications …
Added by Stephen Jackson on August 6, 2012 at 2:00pm — No Comments
Are you using Rich Media in your ads yet? If not, it might be time to get rich. Rich Media ads such as Video, Flash Video, Animation Display Ads, and Interactive Ads are characterized by features click to call actions or even Flash games. These Rich Media ads have been around for many years, but they’ve only just now hit their stride. Two main reasons for this rise in popularity are the decreasing cost of video and more robust operating systems that are able to load videos quickly and…Continue
Added by Daniel Blau on August 6, 2012 at 11:19am — No Comments
Today’s educated consumer empowered by knowledge they acquired on the internet has little patience for a self-serving dealer message. A click of their mouse will answer their questions and find a vehicle that fits their needs leaving little reason to visit a dealership. Truth be told, the brick and mortar auto dealership is not necessarily the most efficient business model for cost conscious consumers or profit driven auto dealers to achieve their respective goals.
Added by Philip Zelinger on August 6, 2012 at 10:29am — No Comments
We all know blogging is a crucial aspect of any business’s…Continue
Added by Timothy Martell on August 6, 2012 at 6:02am — No Comments
I have seen many issues polarize dealers, and at times energize them during my 30 years in the car business.…Continue
We all know it's impossible to make every customer happy. There are often confusions in the automotive industry that consumers simply do not understand. They can do unreasonable things to try to get back at the dealership when they perceive that they were not treated properly.
This was a challenge a decade ago and before when word-of-mouth was arguably the most important factor in the success of a dealership.…Continue
Having looked back over nearly two decades of automotive advertising from newspapers to niche auto and RV magazines, I find it interesting that nothing has changed. The methodology and strategy has had no improvements which begs to ask: are the results getting any better or are they continuing to diminish?
One of the…Continue