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All ADM Member Blog Posts (8,948)

The Case Of The $30 Million Rims

Originally published March 02, 2011 at Dealer Magazine

 

Last week, a California Court of Appeals judge determined that a dealer violated several California state laws and ruled in favor of the plaintiff in a class-action lawsuit that will have huge ramifications for dealers within the state. The ruling…

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Added by Arnold Tijerina on March 4, 2011 at 5:42am — No Comments

10 Rules for Digital Marketing Success

Written by Rick Mathieson



This is an excerpt from his book and is sourced from http://www.americanexecutive.com/current-issue/current-departments/7667-marketing-the-top-10-rules-for-digital-marketing-success



Call it the digital generation. The websites-are-so-20th-century generation. The iPhone-toting, Facebook-hopping,… Continue

Added by TERRY GIBSON on March 4, 2011 at 4:30am — 3 Comments

Online Video Gains Momentum

Online Video Gains Momentum in 2010

The online video market continued to gain momentum in 2010, with an average of 179 million Americans watching video each month,…

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Added by Ralph Paglia on March 3, 2011 at 11:00pm — No Comments

Honda Site Makes Shoppers Happy

Honda Site Makes Shoppers Happy

In addition to providing new vehicle shoppers with adequate information that is easy to access, the most useful automotive brand websites must also provide a consistently satisfying experience across all points of entry, including the home page and…

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Added by Ralph Paglia on March 3, 2011 at 11:00pm — No Comments

Digital Dealer Webinar with Larry Bruce - Reputation Management

Hi ADM members!

 

I wanted to let everyone know about an upcoming Digital Dealer webinar on March 17, 2011 at 12pm EST/9am PST with Larry Bruce. 

 

10 free tools that will help you manage and monitor your online reputation

You know you need to do it. But managing your reputation online has always seemed…

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Added by Arnold Tijerina on March 3, 2011 at 4:00pm — No Comments

Embracing Automotive Mobile Marketing in Car Dealerships

According to a recent cell phone study by Pew Internet, “85% of Americans ages 18 and older own a cell phone, making it by far the most popular device among adults” and a great opportunity for car dealerships to utilize for automotive mobile marketing purposes.  Not too surprisingly, the study also found that a great deal of time spent on a mobile phone has nothing to do with…

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Added by Stacy Mueller on March 3, 2011 at 9:51am — No Comments

Embracing the Social Media Evolution

Running a successful social media campaign in the automotive industry, or any industry for that matter, involves keeping an eye on the website updates and improvements. With that said, Facebook has recently released its update on the comments plugin which can offer you some exciting features for your dealership's business page. 



These features include threaded comments, moderation controls, and being able to sync comments to your Facebook page. The ability to synchronize your comments… Continue

Added by Paul Potratz on March 3, 2011 at 9:30am — No Comments

Are You "Incentified"?

If you were able to increase your monthly sales from last year by 30% without increasing advertising costs, how would that affect your bottom line? Would it make you happy? If that increase happened in January, would it make you happier? If your answer is "Yes!", you've just been "incentified." Read on, grasshopper, to learn the art of being "incentified."



Everyone knows that in the car business, January is a dog for vehicle sales. Most of the…

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Added by Paul N. Long on March 3, 2011 at 8:00am — No Comments

AdAgencyOnline.Net Reviews myNegotiation.com For Automotive Advertising Agencies On Blog Talk Radio

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the nationally recognized automotive advertising resource / networking portal AdAgencyOnline.Net, announced that he will be reviewing myNegotiation.com on his Lunch With Phil Discussing Automotive Advertising blog talk radio show…

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Added by Philip Zelinger on March 3, 2011 at 5:06am — No Comments

The 1 Group Reality vs 20 Group Club





I have been blessed with many opportunities to speak at 20 Groups organized by NCM and NADA. Typically, the meetings are attended by dealer principals of the same OEM franchise in non-competing markets. General Managers are present when the dealer can not attend. These meetings, scheduled 3 to 4 times a year, develop a support network that dealers can tap… Continue

Added by Brian Pasch on March 2, 2011 at 8:00pm — 5 Comments

A Dealerships Best Brand Advocates!!

In the third post of the series on Online Reputation:



If I said to you that by the end of the year I would like to see over 200 people posting reviews, and right now you have 20, you are… Continue

Added by Glenn Pasch on March 1, 2011 at 4:14pm — No Comments

4 Essential tips for producing videos that "move metal"

The single biggest problem with most car dealer videos is poor visual quality. What I see from car dealers does not contain enough visual detail to be meaningful to the customer. The customer understands the basic features and benefits of the car...they don't need the saleperson barking this information at them. They have access to the miles per gallon, powertrain options, etc. on your site and others.  The reason they want to see a video is to see the cosmetic condition of the car. With a… Continue

Added by Bob Kepple on March 1, 2011 at 3:47pm — No Comments

The Car Dealership Kingdom: Are You a Hunter or a Farmer?

BDC: Turning Digital Automotive Leads into a Lucrative Customer Base

Richard Rikess, Certified Performance Improvement Consultant for ADP Digital Marketing

You’ve invested in a great new…

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Added by Cobalt on March 1, 2011 at 12:17pm — No Comments

How to Increase Online Sales Through Social Media

You have heard it before, "there's money in the list." If you have any experience at all you know that building a large email list online, that you can market your product to, is the key to internet financial success. Now, with the sudden rise in social media sites like Twitter, Facebook and LinkedIn, building a email list has never been easier, but you must have the right tools.

Building an email list with social media requires the same tools and strategies that are…

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Added by TERRY GIBSON on March 1, 2011 at 11:12am — No Comments

Managing Customer Reviews & Complaints



Are you looking everywhere you should for customer reviews about your dealership?  It’s as simple as typing “[Your Dealership] Reviews” into Google and going through the links, and should be a regular practice, as well as stopping by review sites like…

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Added by Amanda Meuwissen on March 1, 2011 at 7:26am — No Comments

Supercharge Your Fixed Operations Marketing Strategies

Is it possible to increase online service appointments by 300%? I didn't think so but I found out that you can by making some simple changes to your existing website!



Can you increase total service appointments by 10-15% with an inexpensive change to your website? Yes you can.



What would your service business and profits look like if you achieved… Continue

Added by Brian Pasch on March 1, 2011 at 5:00am — No Comments

Indicators of Dealership Loyalty

Many dealers ask me for help in retention measurement, and statistics surrounding Customer Loyalty Indicators.



Two important indicators of Automotive Dealership customer loyalty are the purchase of additional service after the sale by Members and multiple vehicle purchases.



In the automotive dealer sector, these are also sources for the greatest margin, so they’re critical not just as indicators of customer satisfaction but as profit…

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Added by Paul N. Long on February 28, 2011 at 2:57pm — No Comments

Focus on the Goal in Your Dealership's SEM



What’s your ultimate goal in running a search engine marketing campaign for your car dealership? To get more clicks on your ads? To lower your cost per click and get the most for your money? To get more conversions when people fill out forms to get a quote? All of these things work step by step closer to your ultimate goal: to sell more cars. That’s what it comes down to.



An…

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Added by Paul Potratz on February 28, 2011 at 2:00pm — No Comments

Traffic School - Make Your Website into an Online Knowledge Hub

A website with an established, loyal visitor base is a valuable, powerful entity. Whether you own this site to drive sales for your core business, generate additional revenue through advertising/subscriptions or simply wish to communicate an idea - the attractiveness of your site's content is paramount.

How do you drive more customers to your site? Yes, advertising is one solution, but advertising is more effective as a "final step" than a "first step". You need to construct (or…

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Added by Sean Taylor on February 28, 2011 at 4:30am — No Comments

OMMA Agenda - Day 2

 OMMA Agenda - Day 2- Tuesday, March 1
7:00 AM
Registration Opens…
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Added by Ralph Paglia on February 27, 2011 at 11:30pm — No Comments

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