Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Loyalty. What does it even mean? The first thing I think of for some reason is my two-year-old Golden Retriever, Sophie. Dogs are always synonymous with loyalty simply by their attitude. They are always there (except when they run down the street) always happy, always interested in what you are doing. Their genuine feelings towards you make you value them even more. As a dog owner, you strive to make them feel appreciated and loved through a variety of ways. Whether…
Added by Mark Peterson on February 24, 2012 at 1:01pm — No Comments
Carfax has a very unique business model. Tell the consumer they need to ask for a “free” Carfax report from their dealer (who then pays a hefty fee). The exclusivity contracts with Cars.com and Autotrader helps keep would be competitors at bay. i.e. Autocheck. …
Online Consumers Trust Branded Site Ads Most, SMS Ads LeastContinue
Added by Ralph Paglia on February 24, 2012 at 10:00am — No Comments
The Digital Signage Expo is taking place soon! On March 6-9 in Las Vegas, the Digital Signage Federation & the Digital Signage Expo will kick off four days packed with 32 informational seminars and over 40 on-floor workshops given by the leading experts in the industry. Exhibitors will get the chance to present key products and services on the floor, in the Digital Content show, or the Interactive Technology Expo.
Reality Interactive’s very own, Craig Martin, will be co-…Continue
Added by Jetty Hartsky on February 24, 2012 at 9:43am — No Comments
Google+ has been promoted lately by many in the SEO industry as a "must-do" for local businesses to help their search engine optimization efforts. While an important tool for SEO moving forward, there are other areas your dealership can utilize to keep your search engine optimization on…Continue
The dealers who "get it" are really making a push to have their sales and/or BDC teams proactively get reviews on Google Places and the other review sites. This is great, but there's something else that's easier and potentially more important that should be implemented in the review process.
A Mazda commercial posted on YouTube has been generating dozens of negative comments. You can watch the Mazda CX-5 Commercial for yourself.
Did this cross some sacred line?
I would love to hear what ADM members have to say about…Continue
Added by Ralph Paglia on February 23, 2012 at 11:53am — No Comments
Came across this excellent article!
Myth: Women don't buy cars and computers
Despite tech and car ads being overwhelmingly geared towards men, one marketing company called Girlpower http://www.girlpowermarketing.com/women_statistics.html, found that women buy more than 50 percent of “traditional male products,” including electronics, home…
Added by Jody DeVere on February 23, 2012 at 11:20am — No Comments
Everyone knows Valentine’s Day celebrates the ladies. That’s why Bristol Toyota Scion in Bristol RI, recently used LoyaltyTrac, their service rewards program, to conduct an email campaign centered on Valentine’s Day being “Ladies’ Day”. Colorful, Valentine’s-themed emails were sent to all of their service reward members, with the Subject Line: Be Our Valentine - View Your Gift Inside. The email included an offer: Ladies Receive $15 Off Any Service of $35 or More.…Continue
Added by Mike Gorun on February 23, 2012 at 7:51am — No Comments
Added by Jody DeVere on February 22, 2012 at 3:21pm — No Comments
Is anyone reading this old enough to remember travel agents and travel companies? The Internet eventually killed them and rolled them all into Expedia, Priceline, etc. I met a travel company owner back when Priceline was just taking off, quite a wake-up call to the travel industry, and he was buying up…Continue
If a product or service is priced low, does that mean it has less value? We've all heard the saying, "Perception is Reality", and to many, a product or service which is priced high, is automatically assumed (we all know what assume really stands for) to have more value. However after talking with a number of clients and dealers about their current and past vendor relationships, I've found in many cases, its just the opposite, and more times than not, over promising and under delivering is…Continue
Added by Tom Kain on February 22, 2012 at 1:11pm — No Comments
Today's vehicle shoppers research and decide faster than ever. They use a diverse set of online tools in their research process and have high expectations from brands…Continue
Added by Ralph Paglia on February 21, 2012 at 9:30pm — No Comments
So much attention has been given to Facebook and social media marketing tools over the last few years that the promise of growth and riches has outpaced reality. Many local businesses pour time into their Facebook pages, but the real value of social media has next to nothing to do with it.
Exposure. EdgeRank. Engagement.
The "Three Es" of Facebook marketing represent the promise that's fulfilled by putting in…Continue
Added by J.D. Rucker on February 21, 2012 at 7:00pm — No Comments
I'm so pleased to have Marc McGurren on the PCG Consulting team. Marc is a great teacher and leader and I'm learning more each week about the opportunities and profit leaks in dealership Internet departments.
Over the past few months I have been asking dealer principals and GM's to rate their Internet/BDC…Continue
Added by Brian Pasch on February 21, 2012 at 2:00pm — No Comments
In this webinar, we discussed how search engine optimization and pay-per-click marketing should be working hand-in-hand as an overall search marketing strategy. The industry is way too competitive for dealers to have separate strategies. By applying some basic principals and making smart decisions, dealers can maximize their ROI through search.
Added by J.D. Rucker on February 21, 2012 at 1:40pm — No Comments
In a recent article on Forbes.com, “The Final Frontier: Customer Expectations,” Robert Passikoff points to a shift in the past 15 years: customer expectations have increased significantly, rising 24 percent in all categories. After explaining how customer loyalty is measured and providing an example…Continue
Added by Mike Gorun on February 21, 2012 at 9:00am — No Comments
While some dealerships are successful with their email marketing campaigns, it is a task that can easily fall to the back burner or be neglected. When done correctly, email marketing is an effective way to stay in touch with existing customers, and build a relationship with potential car buyers.