Automotive Digital Marketing

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Member Blog Posts (12,730)

Make Money Mondays With Sean V. Bradley "Motivation, Inspiration & Dedication"

Make Money Mondays With Sean V. Bradley "Motivation, Inspiration &…


Added by Sean V. Bradley on April 8, 2013 at 9:00am — No Comments

NJ VW Certified Pre-Owned Volkswagens - Douglas VW is your Select Certified Pre-Owned VW source for Union County NJ

Visit to learn more about Certified Pre-Owned Volkswagens in Union County New Jersey!…

 photo Douglas-VW-Certified-Pre-Owned-VWs-2013.jpg


Added by Ken Beam on April 8, 2013 at 7:30am — 5 Comments

Will new rise in subprime auto loans trigger more problems?

It’s like Déjà vu all over again. A rush of subprime car loans to buyers with a dubious ability to pay them back ending well is about as likely as Florida Gulf Coast University making it all the way to the NCAA Final Four. According to an Automotive News article last week…


Added by Big Tom LaPointe on April 7, 2013 at 7:00am — 5 Comments

Automotive After Sales 2015 Are you ready for the battle?

Rapidly declining profit margins in the new car sales business together with the continuous extension of car life are making the after sales business increasingly important. At the same time, growing consolidation in the after sales market is putting OEMs’ market share at risk. Various trends will affect market structure as well as customer behaviour and thus fuel the need for innovative after sales business models. In a comprehensive after sales study on the…


Added by Bill Cosgrove on April 7, 2013 at 2:59am — No Comments

Collaboration – Creating a Deeper level Of Social Engagement

Social Collaboration

I know what you’re thinking, “another post on engagement!” I know, I know, but in this post my aim isn’t to tell you the importance of it, rather I am going to lay out the 4 stages of social engagement and how you can use them to move people up the ladder of engagement, from consumptions to collaboration.

Take a close look at the engagement…


Added by David Johnson on April 6, 2013 at 10:34am — No Comments



Added by Bill Cosgrove on April 6, 2013 at 4:00am — No Comments

Pics or It Didn’t Happen: Make Photos from Your Google Hangouts with Google Capture


Google Hangout Captures App

Google Hangouts can be a ton of fun and in some instances a place to gain valuable insights from friends and big wigs. Capturing those moments to share the fun or time spent speaking online with a celeb have been dependent on third-party apps to create screenshots thus far, but not…


Added by Erin Ryan on April 5, 2013 at 5:00pm — 3 Comments

Motivation Lessons From Jason Becker

Who is Jason Becker you might ask?  Before I tell you I want to let you know that the reason for this post is because I am tired of hearing people tell me that they cannot do something or that things are impossible.  I hear it from sales professionals at dealerships.  I hear it from people that I meet in social environments that tell me they are looking for a job after I mention the possibility of car sales.  I even hear it from people in my family who sometimes make excuses instead of…


Added by Stan Sher on April 5, 2013 at 10:30am — No Comments

Online Reputation: You Are Still Associated With Your Business Even When Clocking Out

personal reputation effects business reputation

We have come to realize that a presence is necessary for businesses within social media, we can now even agree that reputation management for companies are important; but…


Added by Erin Ryan on April 4, 2013 at 4:30pm — 1 Comment

From the NCM Institute: It's Time to Raise the Bar for Automotive Internet Closing Ratios Written By: Garry House

Written By: Garry House

In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). AIM has conducted five “Bridging the Internet Sales Gap” training workshops under NCMi sponsorship. After personally auditing two of these sessions and receiving client-dealer feedback from all of the sessions, I’ve become convinced that dealers and their sales management teams need to “raise the bar” on their expectations for…


Added by Garry House on April 4, 2013 at 2:40pm — 2 Comments

Get To Know Gubagoo With Me & Pete Orlando

Are you engaging your web traffic? Are you interested in getting more leads for your business?

Then you need to learn about Gubaggo. Gubagoo is an “On-Site” Behavioral Engagement & Scoring Technology called the B.E.A.S.T., making “Anonymous” web traffic identifiable through a…


Added by Brian Pasch on April 4, 2013 at 12:00pm — No Comments

Gas Prices Continue To Fall As March Ends On High Note For Dealers & Remarketers

Here is the latest used car market report from Ricky Beggs and Black Book. Gas prices continue to fall, but only $.015 this past week. At least we are $.24 less than a year ago. I wish I could say the decline at the pump was directly driving the market, but at this point this is an afterthought. The overall strength is really based on less than full operating lanes with…


Added by John Sternal on April 4, 2013 at 10:23am — No Comments

What's the Value in Your Social Media Icons?

There is a reason your social media icons aren’t doing anything. Simply put consumers will ask--what’s in it for me? While browsing many dealerships websites I found these social media icons slapped on the homepage with no value proposition or very lackluster call-to-actions.

As a consumer, why do I want to connect with you? One dealership thinks I want to be friends while many others did not give me a reason for me to follow…


Added by Ketty Colom on April 4, 2013 at 9:26am — No Comments

My Big Fish Story

*I want to thank those of you who sent supportive emails and congratulations to those who recognized which large auto group I was talking about.…


Added by Scott Ware on April 4, 2013 at 9:00am — No Comments

Why People Are Skeptical Of Great Customer Service and How to Use that To Your Advantage

In today’s world, there are many standout companies when it comes to customer service; Zappos and Nordstrom being a couple of examples. These companies focus on providing their customers with world-class service and, because of that, people are willing to pay more while maintaining fierce loyalty. Not only…


Added by Richard Holland on April 4, 2013 at 6:07am — 5 Comments

The 'Car Dealership Expose' Book You've All Been Waiting For!

In the car business, just about every dealership has "that" employee. You know, the one that complains about everything. The one that's never happy. The one most sales trainers, consultants and managers would call "cancer". The advice that 99% would give in regards to "that guy" who, no matter what you tried, just isn't positive and seems to hate everything would be to fire him. The last thing you need is some jaded veteran salesman spreading dissension and negativity around your…


Added by Arnold Tijerina on April 4, 2013 at 5:45am — No Comments

Should Managed Chat Be Part of a Lead Acquisition Budget?

Lead Acquisition Budget: Are Managed Chat Service Providers A Lead Source?


I was speaking with an Internet Sales Manager a few days ago and we were discussing the budget she managed for purchasing leads from the…


Added by Ralph Paglia on April 4, 2013 at 2:00am — 17 Comments

Lookalike Audiences Target Similar Customers You Care About on Facebook

Lookalike Audiences Targets Similar Customers

The Facebook Power Editor Tool is an ideal tool for marketers or for those who have multiple pages they run ad’s or campaigns on. It is a super easy way to stay organized…


Added by Erin Ryan on April 3, 2013 at 4:00pm — No Comments

VinSolutions Sean Stapleton | Leverage Data Integration in a Big Way | Digital Dealer

Sean Stapleton:

Leverage Data Integration in a Big Way

The use of “big data” (massive amount of complex customer information available to companies today) will become an even stronger advantage for the automotive industry. From the…


Added by Joey Little on April 3, 2013 at 2:04pm — No Comments

Lease Vehicles Show Price Increase Surpassing Pre-Recession Times

Car lease deals are more plentiful today compared with just a few years ago, but how do today’s lease payments compare with pre-recession levels? National car lease marketplace analyzed monthly payments in 2012 and compared with vehicle inventory from 2006, finding payments on many models have increased…


Added by John Sternal on April 3, 2013 at 1:36pm — No Comments

ADM Blog Topics by Tags

Monthly Archives














ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top Automotive Marketing Forum Discussions

2. How to Excel at Managing Change!

Posted by Garry House on January 25, 2018

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service