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All ADM Member Blog Posts (12,007)


Influencer
Pinterest and Fakes

Pinterest is doing a lot right. They know they aren’t the first social network on the block and they aren’t trying to pretend they are. Instead, they’re deliberately studying Facebook and Twitter and implementing similar successful policies. This is great news for Pinterest users, and if you can keep up, it will be great news for…

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Added by Timothy Martell on December 10, 2012 at 6:30am — No Comments


Influencer
Static Social Media Products and Services are Destined to Fail

Over the past couple of months, I've been working on a standard operating procedure for a comprehensive social media marketing service. It has been a while since I had to develop an overarching strategy rather than one that was individualized for a…

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Added by J.D. Rucker on December 9, 2012 at 8:30pm — 6 Comments


Influencer
How important is SIEM?

I realize this is a digital MARKETING forum, but I am wondering if anyone else has dealt with this issue.

I am told that I am out of compliance with GM guidelines of complying with federal law.  I feel like I am being coerced into subscribing to SIEM.  My network people feel it's overkill, but the GM IT people say that dealerships are targeted, so 24/7 monitoring is required.  I don't want to pay $175 per month for this.

Is anyone else have this SIEM compliance in their…

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Added by Tom Hawkins on December 9, 2012 at 7:48pm — 2 Comments

Google Phone/Name vs Website Phone/Name

We are getting different feedback regarding Google Places phone number and website phone number.  This is my understanding.  Your Google Places phone number should be local.  Your phone number on your website should be the same as your Google Places phone number and should be in text format, at the top of your website.  What if you want to track calls using an 800#?  Also, should the website on Google Places match the website name exactly?   For example-Google Places name is ABC Ford, but…

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Added by Lisa Paolino on December 9, 2012 at 10:45am — 2 Comments


Influencer
Build Pages. If You Can't, Change.

There as been a major shift in digital marketing that has been building up for a couple of years now. Content was once a tool used for search engine optimization and social media marketing, but today and in the foreseeable future content will be the most important (and easiest) way to advance in search and social. We…

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Added by J.D. Rucker on December 8, 2012 at 9:00pm — 6 Comments


Influencer
Defining Your Competitors: OEM Mandated Search Marketing vs Dealership Focus

Let's face it. Websites are becoming a commodity in the automotive world. Most quality website vendors are putting out solutions that are good enough to work well. Few are coming up with innovations that can differentiate them, and those differences are relatively small in the whole scheme of…

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Added by J.D. Rucker on December 7, 2012 at 11:00pm — 25 Comments


Influencer
Questions You Should Ask Your Website

There is so much data available online that can help your dealership make profitable marketing decisions. While some believe that making decisions based on what their gut tells them is the long under-utilized secret to business success, my opinion (being the data junkie that I am) is that the acquisition of intelligence is the only reliable way to…

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Added by Michael Cirillo on December 7, 2012 at 10:00pm — 7 Comments


Influencer
Top 10 Blogs And News For Auto Dealers: Dec 3rd-7th

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every…

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Added by Ketty Colom on December 7, 2012 at 11:00am — 1 Comment


Influencer
Is Search Engine Marketing A Priority At Your Dealership?

I had the pleasure of watching a very informative webinar last night that really brought home the importance of having a robust dealership presence online. 

 

I truly enjoy studying the shift in…

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Added by J.R. Batchelor on December 7, 2012 at 10:00am — 4 Comments


Influencer
The Internet Manager of 2013

Just the other day I was talking to a dealer that was looking for a new Internet Manager.  This is a small dealership that represents two up and coming franchises and sells about 100 units per month.  They have 2 Internet coordinators and are looking to add a…

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Added by Stan Sher on December 7, 2012 at 9:00am — 31 Comments


Influencer
Social Media Growth

Social media is here to stay, and according to the latest study released by the Nielsen group, it hasn’t even finished growing yet. What does this mean for the future of social media marketing and what role will it play in your automotive SEO? Lets take a quick look at the…

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Added by Timothy Martell on December 7, 2012 at 7:49am — No Comments

TransportNationTV

Added by Dante Solomon on December 7, 2012 at 7:42am — No Comments


Influencer
The Best Times to Post, Part IV: Test. Analyze. Refine. Test Again.

It took listening to my own words in a Twitter conversation for me to realize that I had barely brushed over the most important aspect finding the right times to post on social media for business.

This is Part IV of the series on timing. Please read…
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Added by J.D. Rucker on December 7, 2012 at 6:00am — No Comments

String Automotive Emerges as a Leading Dealer Website Supplier

String Automotive Grows to Become a Significant Source of Innovation and Competitive Advantage for Car Dealers using their Dealership Website Platform 
 
Recently, I have made several statements and published comments…
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Added by Ralph Paglia on December 6, 2012 at 9:00pm — 8 Comments


Influencer
Focus on Value, not Word Count with your Content

It may be the biggest change in the Google algorithm that very few people noticed. The reason they didn't notice is that the change has been slowly happening since February, 2011. Between Panda, Penguin, and the rise of social signals, word count of content is not…

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Added by J.D. Rucker on December 6, 2012 at 2:00pm — No Comments


Influencer
Intelligence for Optimal Channel Engagement

Data, content, and channel have a symbiotic relationship – in order to successfully execute campaigns and drive engagement, each of the above pieces has to take into account its counterparts.…



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Added by Amanda Meuwissen on December 6, 2012 at 9:30am — 2 Comments


Influencer
Google's AdSense Update

Google is the best there is at what they do, and it’s because they never become complacent. Even when a program is working, they are always seeking out ways that it could be improved. That’s why Google should always be the first thing you consider when you are planning your …

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Added by Timothy Martell on December 6, 2012 at 7:30am — No Comments


Influencer
Driving Dogs and Social Media Engagement

The SPCA has teamed up with Mini Cooper in New Zealand to teach three dogs how to drive. Why? The Auckland SPCA hopes to dispel the idea that abandoned pets are second-rate with the social campaign.The chosen doggies-- Porter, Monty, and Ginny -- are learning to…

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Added by Ketty Colom on December 6, 2012 at 7:00am — 4 Comments

Digital Engagement Marketing

Digital Engagement Marketing or DEM is an SCD concept designed to connect the Right Now Buyer in your community to your products and/or services.

 

The SCD concept is strategically designed to accomplish buyer to product end-result activity -…

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Added by Dr. Harold Elam Jr. on December 5, 2012 at 7:30pm — No Comments

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