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All ADM Member Blog Posts (12,439)


Influencer
Is it wrong to ask for a CSI survey?

With all the emphasis on social media and internet ratings, is there still a focus on manufacturer Customer Satisfaction Index scores?

 

In a past life, I was an integral part of one of the nation’ top GM CSI dealerships. We were careful to avoid crossing the line by…

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Added by Big Tom LaPointe on February 13, 2013 at 1:30am — 9 Comments


Influencer
Never Waste a Facebook Post. Ever.

Waste

I’ve started hearing the second worst advice coming from social media “experts” that I’ve ever heard. It’s just a notch above “buy thousands of fans and followers” on the social media advice scale.

If someone tells you to “be sure to post something X-times a day on social media even if you have to throw something up.”

I know it’s…

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Added by J.D. Rucker on February 12, 2013 at 10:13pm — No Comments

PPC Conversion Tracking For Dealerships

It can often be difficult to track whether your paid advertising online is working out for you when it comes to conversion tracking for auto dealerships. So we’re going to take a look at other ways that we can measure the effectiveness of our paid search. 

In the typical online e-commerce environment, it is very easy to set up conversion tracking. So a visitor comes to a website, and they either fill in their name…

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Added by Kevin McKillop on February 12, 2013 at 8:30pm — No Comments

Pay Plan Pitfalls

California recently joined New York in requiring that all sales commission pay plans be in writing. This may seem like common sense since many dealers realize that from a legal and practical standpoint, all commission agreements should be in writing whether it’s required or not.

Even if you already…

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Added by Jim Radogna on February 12, 2013 at 6:30pm — 1 Comment

Jim Ziegler - "Secrets To Success" - Automotive Sales - Automotive Digital Training

http://www.automotivedigitaltraining.com

This is a "Demo" for Jim Ziegler's Video On Demand Training on the Automotive Digital Training Platform

Jim Ziegler - Secrets To Success - Automotive Sales - Automotive Digital…

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Added by Sean V. Bradley on February 12, 2013 at 5:41pm — No Comments


Influencer
Do Reviews Really Sell?

Do dealership reviews really sell cars? Are you confused about the discussions surrounding the importance of reviews? When you read reviews are you reading about the product or about where you are buying the product - Be Honest. This week on Think Tank Tuesday, learn the truth behind all the effort you've given to working…

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Added by Paul Potratz on February 12, 2013 at 1:00pm — 3 Comments

Google Location Monitoring

Google's newest patent will prove to be both beneficial and terrifying to users, which is just about par for the course for the search engine juggernaut. It involves tracking you wherever you go and then collating and analyzing that data for personal identification trends. Creepy? For sure. Useful for …

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Added by Timothy Martell on February 12, 2013 at 12:00pm — No Comments


Influencer
Facebook Offers

Facebook users have shown that they’re more willing to interact with content in their newsfeed than traditional advertising. With Facebook Offers, you can deliver deals to your fans’ news feeds each day without having to use an outside website like Livingsocial. These offers can spread quickly when your fans share them…

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Added by Ketty Colom on February 12, 2013 at 11:19am — 3 Comments

Lost +1's on Google+ Page Overnight?

I wanted to reach out to the ADM community regarding an issue that was brought to my attention today from some dealers.

Looks like businesses are seeing that they have lost +1's on their Google+ page overnight.

This Google product forum…

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Added by Christine Rochelle on February 12, 2013 at 10:00am — No Comments

Branded Online Video Distribution Tactics, December 2012 [CHART]

Can brand video content stand alone online? High-level US media agency executives seem to think so, according to a December survey of them by native advertising platform Sharethrough.

While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives…

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Added by Joe Schwartz on February 12, 2013 at 9:31am — No Comments

Identify & Remove the Obstacles to Customer Loyalty

A recent article in Direct Marketing News offers an in-depth analysis of the typical obstacles that companies must overcome to build customer loyalty. If your business is not getting the most out of its customer loyalty program, it’s probably due to one of the following four reasons:

 

1.  Difficulty in measuring and using…

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Added by Mike Gorun on February 12, 2013 at 7:32am — No Comments

The Ninth Commandment of Automotive Video Marketing: Make More Than One Video [How to Plan a Campaign]

So you drank the Kool-Aid, you are committed to producing a video to highlight the differentiators of your dealership.  What is more, you’ve decided to launch a YouTube channel, which you intend to plan and execute thoughtfully.  Most importantly, you’ve allocated…

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Added by Joe Schwartz on February 11, 2013 at 9:30pm — 14 Comments


Influencer
Focus on Affinity with Facebook Posts

From a marketing and advertising perspective, Facebook is a game. It may not be very fun for businesses, but just because you don’t like something doesn’t mean that you don’t have to play along to be successful. On the other hand, some businesses have plenty of fun on Facebook. Whether you do or not makes absolutely no difference, though some will say that if…

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Added by J.D. Rucker on February 11, 2013 at 8:30pm — No Comments


BPO
Turn a Negative Review into a Positive Online Reputation

Customers love online review websites, like Yelp, to share their experiences with the rest of their world.

 …

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Added by chatmeter on February 11, 2013 at 10:00am — No Comments


Influencer
The Rise of Social Care

Are you incorporating social media into your customer service strategy?

If you’re not doing so yet, your customers are already doing it for you. “Customers are turning to social media for customer service, whether you want them to or not,” cautions …

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Added by Ketty Colom on February 11, 2013 at 8:30am — 7 Comments

Make Money Mondays With Sean V. Bradley (2-11-2013)



http://www.internetsales20group.com

Make Money Mondays With Sean V. Bradley (1-28-2013)

"Be Careful of Distractions Disguised As…

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Added by Sean V. Bradley on February 11, 2013 at 7:00am — No Comments


Dealer
Union County NJ Certified Pre-Owned VWs | Douglas VW is Union County NJ`s Select Certified Pre-Owned VW Center | VW Certified Pre-Owned Union County NJ

When searching for a great deal on a Certified Pre-Owned VW in New Jersey, wouldn`t it be awesome if you could actually have someone show you that special VW BEFORE you contacted the dealer? 

 

Well at Douglas Volkswagen in Summit New Jersey we think so! Be sure to check out our site at www.DouglasVW.com and watch our Pre-Owned Videos shot right at the dealership! Now we`re also shooting New Car Videos so check them out under our New…

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Added by Ken Beam on February 10, 2013 at 5:28am — No Comments

Kill Your Darlings (Blogging Advice)



Blogging is the new writing medium for the masses. Some people lament the fact that anyone can go about publishing content for the world to see, but those people are probably the great-great-grandchildren of the guys who threw rocks at Gutenberg. I honestly believe…

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Added by Timothy Martell on February 8, 2013 at 10:00am — No Comments


Influencer
DealerOn Presented With DrivingSales Dealer Satisfaction Award

DealerOn is the recipient of a “Top Rated” Website award in the fourth annual DrivingSales Dealer Satisfaction Awards, presented at a special event today, in conjunction with the 2013 National Automobile Dealers Association (NADA) Convention…

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Added by Ali Amirrezvani on February 8, 2013 at 8:38am — No Comments


Influencer
VinSolutions® Helps Dealers Offer Consistent Customer Contact, Follow-Up

Automated direct mail solutions drive cost-effective customer engagement, prospecting and retention

Overland Park, KS February 8, 2013- VinSolutions announces the release of three automated direct mail solutions that help dealers cost effectively maintain consistent, meaningful outreach with customers and minimize their worries about missed follow-up and prospecting…

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Added by Joey Little on February 8, 2013 at 7:36am — No Comments

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