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All ADM Member Blog Posts (11,327)

Pick The Right Live Chat For Your Dealership With This eBook

InHouse VS managed Chat Ebook cover 2

Are you using live chat to improve your dealership website? ActivEngage, the most trusted brand in live chat, brings you our latest free ebook, …
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Added by Stephen Jackson on August 8, 2012 at 7:45am — No Comments


Influencer
Guide To Pinterest Marketing

If youʼre active on social media (and you better be), than recently you may have seen people on your social networks talk about Pinterest. The site is growing rapidly, already ranking above long running sites…

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Added by Timothy Martell on August 8, 2012 at 5:28am — No Comments

Make a Mark and Establish Your Business Online

The Importance of Training Executives for Social Media…

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Added by Bob Garlick on August 7, 2012 at 6:06pm — 3 Comments


Influencer
Pre-Qualifying Customers: The Mixed Messages

I remember my first off-site used car super sale and the sales meeting that preceded it. “Guys, forget about the sales process. Don’t worry about demo drives. When customers walk in, sit them down, ask a few questions and qualify them for a payment.” Those weren’t the exact words, but I’m pretty sure I took away the right message. With 1500 cars to choose from and hundreds of customers pouring into the stadium every hour, expediting the process and making it as easy as possible just made…

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Added by Josh Vajda on August 7, 2012 at 1:06pm — No Comments


Influencer
New Survey Reveals Growing Influence of Mobile & Social Media on Retail Purchase Decisions

A new survey reveals that mobile and social media have a growing influence on retail purchase decisions. Here is a summary of the Consumer Insight Panel survey results conducted by Empathica, Inc. and published in a recent blog on Loyalty 360 (Loyalty Marketer’s Association):

 

  • Ÿ Half of consumers with smartphones have looked for online reviews…
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Added by Mike Gorun on August 7, 2012 at 12:39pm — No Comments


Influencer
Does Personal Appearance Affect Sales?

In the city I live in, there is a run down, nasty looking house taking up some prime commercial real-estate that I'm pretty sure every Realtor in town has taken a crack at trying to sell. Seriously! Every couple of months there is a new sign out front from some poor real-estate…

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Added by Michael Cirillo on August 7, 2012 at 11:30am — 3 Comments


Influencer
Ford Dealer Drives Sales with Social Media

A Case Study: Elder Ford of Tampa, FL

by Scott Empringham, Flash Point Communications 



Lead-generating Facebook Content?

More and more Dealers find themselves struggling to produce compelling Facebook content. Even more are struggling to generate a Return on Investment. Some have even given up trying. (Social is about community, not sales, right?) Elder Ford of Tampa (…

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Added by Amberly Collins on August 7, 2012 at 9:56am — 9 Comments


Influencer
Scott Stratten and Tom Salkowsky to Keynote DrivingSales Executive Summit / J.D. Power Associates Automotive Marketing Roundtable Joint Session

Top five social media influencer and MINI USA marketing head close DSES and open JDPA events; discounted combo-ticket pass for the consecutive events available

 

SALT LAKE CITY, UT – August 7, 2012 – DrivingSales and J.D. Power and Associates today announced that Scott Stratten and Tom Salkowsky will keynote a special session, sponsored by Cars.com, that bridges the 4th annual…

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Added by Crystal Hartwell on August 7, 2012 at 7:30am — No Comments


Influencer
Big Data: Our New "Internet Moment"

When it comes to our data and how it affects our business, to how we can and must make money with it, we in retail automotive need to wake up!  We need an "Internet Moment"--but, first, what the heck is that?  Understand that the "Internet Moment" was birthed this way at a very famous company:  The mid 90’s were a…

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Added by Keith Shetterly on August 7, 2012 at 7:30am — 23 Comments


Influencer
Dealers United August member deal: websites

Dealers United Selects KPA from 70 Website Vendors for August Member Deal 

In addition to the website deal, current Dealers United members can take advantage of SEO services offered by KPA   

Sarasota, FL – August 7, 2012 - Dealers United, the first service to truly leverage the buying power of individual dealerships, launched their August member deal today, website…

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Added by Patric Timmermans on August 7, 2012 at 7:29am — No Comments


Influencer
Facebook Changes The Game With Enhanced Post Targeting

General consensus in advertising today is usually that the most effective advertising is specifically targeted to a narrow field of people that you want to reach. For years this has been accomplished with complicated technology and it has definitely shown performance improvements from non-targeted to…

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Added by Timothy Martell on August 7, 2012 at 5:17am — No Comments

Autofriend Leads...

Has anyone had experience with Autofriend leads. I am thinking about trying them out but wanted to check with others in the industry that may have or is using them. Any feedback would be greatly appreciated.

Added by Peter Stratton on August 6, 2012 at 3:12pm — No Comments


Influencer
Now you see `em, Now you don`t! The Great Google-Review Disappearing Act is back

  Does anyone have any real insight at to what is going on with the Google-Reviews Disappearing Act????

Once again all of our 157 reviews but two have disappeared from Google..................... does anyone out there have any insight as to why this is happening??? What is the root of the problem???

I found this article; …

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Added by Ken Beam on August 6, 2012 at 2:04pm — 3 Comments

ActivEngage Marketing Tips: What Can A Blog Do For Dealers?



What can a blog do for a dealership website, exactly? Some of you may have heard ActivEngage CEO Todd Smith speak on the digital conference circuit. Automotive thought leaders contact Todd first for marketing tips on the latest advertising strategies. Marketing publications …

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Added by Stephen Jackson on August 6, 2012 at 2:00pm — No Comments

Get ‘Rich” Quick: Rich Media Ads Proven to Perform

Are you using Rich Media in your ads yet? If not, it might be time to get rich. Rich Media ads such as Video, Flash Video, Animation Display Ads, and Interactive Ads are characterized by features click to call actions or even Flash games. These Rich Media ads have been around for many years, but they’ve only just now hit their stride.  Two main reasons for this rise in popularity are the decreasing cost of video and more robust operating systems that are able to load videos quickly and…

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Added by Daniel Blau on August 6, 2012 at 11:19am — No Comments


Influencer
Todays Empowered Consumer Will Re-define The Auto Dealership Of Tomorrow

Today’s educated consumer empowered by knowledge they acquired on the internet has little patience for a self-serving dealer message.  A click of their mouse will answer their questions and find a vehicle that fits their needs leaving little reason to visit a dealership. Truth be told, the brick and mortar auto dealership is not necessarily the most efficient business model for cost conscious consumers or profit driven auto dealers to achieve their respective goals.

Future solutions…

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Added by Philip Zelinger on August 6, 2012 at 10:29am — No Comments


Influencer
Man Dresses As Goat And Frolics With A Herd!

Listen, sorry about the headline, that’s not actually what this is about (though it is a true story)…but it proves a point: people can’t help but click on weird news headlines!

We all know blogging is a crucial aspect of any business’s…

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Added by Timothy Martell on August 6, 2012 at 6:02am — No Comments

TrueCar: Is It Time For Car Dealers To Reevaluate?

Is It Time To Reevaluate Your Opinion About TrueCar?

 

I have seen many issues polarize dealers, and at times energize them during my 30 years in the car business.…

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Added by Ralph Paglia on August 6, 2012 at 1:30am — 48 Comments


Influencer
Any Customer Complaint Can Go Viral

We all know it's impossible to make every customer happy. There are often confusions in the automotive industry that consumers simply do not understand. They can do unreasonable things to try to get back at the dealership when they perceive that they were not treated properly.

This was a challenge a decade ago and before when word-of-mouth was arguably the most important factor in the success of a dealership.…

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Added by J.D. Rucker on August 6, 2012 at 1:00am — 1 Comment


Influencer
How to Uncover Consumer Emotional Needs

Having looked back over nearly two decades of automotive advertising from newspapers to niche auto and RV magazines, I find it interesting that nothing has changed. The methodology and strategy has had no improvements which begs to ask: are the results getting any better or are they continuing to diminish?

One of the…

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Added by Michael Cirillo on August 5, 2012 at 2:36pm — 2 Comments

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