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Added by Jody DeVere on April 18, 2012 at 1:00pm — No Comments
Closing is a breeze when….
ROR, mental ownership and a commitment from your sales consultant to help people feel good about buying the right thing and the ultimate perception that they didn't pay too much. It is essential to adjust the steps and ensure the psychology of human instincts and personality types are addressed from the first…Continue
Added by Glynn Rodean on April 18, 2012 at 12:25pm — No Comments
Dealers looking to expand their online brand visibility must consider retargeting.
If you are not familiar with retargeting, here is the synopsis.
Any consumer that visits a…Continue
Dealerships with the most effective loyalty programs drive results in five key areas: marketing responsiveness, sales-to-service conversion, service visitation, retail member spend and member repurchase intent. This blog will address the first of these: marketing responsiveness.
In a recent study, we tracked 14.8 million loyalty-based marketing communications and matched those communications to specific labor operation codes in the dealerships’ service DMS. Here are the…Continue
Added by Mike Gorun on April 17, 2012 at 3:19pm — No Comments
What would happen if four customers walked into your dealership but only three salespeople were available to help? Would the fourth customer be ignored and told to come back another time? Or would a manager, or someone else, step in to help? One thing’s for sure: if…Continue
Tiger vs. Phil - Which are you?
Life is full of ups and downs -- frustrations and anxiety -- and the car dealership business, as well as our personal lives are no different.
This past week we found an example of two brilliant extremes of how to handle one's business and how it reflects life.
Tiger Woods - for some reason still deemed the World's Greatest Golfer by some - imploded…
Added by Todd Katcher on April 17, 2012 at 9:33am — No Comments
I'm so excited to be a sponsor and a part of an upcoming Digital Dealer Webinar. DealerOn co-founder, Amir Amirrezvani, will be presenting with Jason Ezell from Dataium on Website Conversion Rate Optimization best practices used by dealerships like Ideal Nissan (the 2012 Digital Dealer Website Excellence Overall Award Winner and DealerOn customer).…Continue
Added by Ali Amirrezvani on April 16, 2012 at 1:00pm — No Comments
A new chat feature that makes it quick and easy for car shoppers to interact with participating dealerships is now available on Edmunds.com, the premier online resource for automotive information. The feature allows consumers to connect immediately with dealers to ask…Continue
Added by Aaron Hassen on April 16, 2012 at 8:37am — No Comments
The video below is a 'How To' for Car Dealers who want to start recording their own video walkarounds, either to go into their online inventory or sent to enquiring customers.
If you have already started with video walkarounds, we hope that you can draw some points from our technique which works successfully for many dealers here in the UK.…Continue
Added by Rorie Hannigan on April 16, 2012 at 6:46am — No Comments
Live chat solution to connect dealers to car shoppers conducting vehicle research on Edmunds.com
Contact At Once!, the leading dealer chat provider connecting online car shoppers to auto dealers, today announced that it has been selected by Edmunds.com, the premier online resource for automotive information. Contact At Once! will provide live chat…Continue
Added by Aaron Hassen on April 16, 2012 at 4:20am — No Comments
I'm not going to go after the "suspense factor" to answer this question because most on ADM are very well aware that putting all of their internet marketing eggs in any single basket is foolish. With that said, we could write a novel (and not a very short one) about how a combined search and social strategy is the way to go, not with each being separate entities but with a true singularity guided by an overarching strategy that utilizes the strengths of each to enhance the…Continue
Added by J.D. Rucker on April 15, 2012 at 7:34pm — No Comments
**We cut this video about two weeks ago;
** Two days ago this customer watched the clip on Cars.com, reached out to us and lived happily ever after with this awesome 2009 Audi S5 Coupe!…Continue
When Considering Online Video Advertising, Consider This: Video View Completion Rates Are More Important for Advertising ROI Than Click-Through Rates (CTR)Continue
If you are a dealership selling wheel and tire accessories you know they are the driving force of the personalization business. Just like the fashion industry, car and truck personalization trends change fast and often. It’s the best way for a customer to get a look different…Continue
Added by Ashley Poag on April 13, 2012 at 12:48pm — No Comments
You know that feeling you get when you see the advertisement for the “new thing” that makes your “old thing” you just bought 6 months ago obsolete. That feeling in your gut that you knew what was going to happen that you no longer have the newer, the latest, the…Continue
Forget TrueCar - Look what we're doing to ourselves!
Is it real, or is it reputation busting material?
As I was surfing the web to see what my fellow dealers were doing, I noticed that some were beginning to put sale prices on new car inventory. This is what caught my eye. I have eliminated identifying features so as not to show the dealer.…