Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in particular. However, too many are starting to use social media as a branding tool only. The reality for local businesses is that it can and should be used to drive…Continue
Added by J.D. Rucker on May 13, 2013 at 6:30am — No Comments
Professional Networking as a Competitive Advantage for Car Dealers
About a month ago I had the honor and privilege of speaking at the…Continue
Fix your sales problem in 5 easy steps – sounds great, doesn’t it? Formulaic approaches such as this are very tempting. Furthermore, they align with our fast food, quick fix mentality. Seem too good to be true? That’s because it is. Don’t get me wrong, I revel in an easy solution.…Continue
Facebook has been a challenging venue for marketers and advertisers ever since it started really getting popular in 2009. At that time, it was clear that it was the social network to beat and the company started trying to cash in with different types of advertising options. Most of them failed miserably for the same reason that many marketers continue to fail today: people go to Facebook to be…Continue
Added by J.D. Rucker on May 12, 2013 at 6:00am — No Comments
For years, the acquisition of a bigger, “better” Facebook page has been a focus of many in the social media marketing realm. There are companies that are dedicated to the task. The reality now (and for a long time, actually) is that fan acquisition for business Facebook pages is such a minor piece of the puzzle that it’s something most…Continue
Added by J.D. Rucker on May 11, 2013 at 3:08pm — No Comments
Consumers are quite used to the quick star rating when it comes to sharing our input on how we feel about a business’s customer service. Not only has it been available to us throughout companies feedback boxes for years in-store, it has been provided nearly everywhere online too. Heck, even movies…Continue
Added by Erin Ryan on May 11, 2013 at 12:32pm — No Comments
Added by Bill Cosgrove on May 11, 2013 at 9:53am — No Comments
With all the competition in the Automotive World and so many websites, targeted ads and retargeting display ads vying for consumer attention it seems harder than ever to know whether or not your customer will remember you.
How do you set yourself apart from the competition and stay in the customer's mind?
USE COMMON SENSE AND THINK ABOUT USING MOBILE TO CONNECT WITH MOBILE! Niesen did a study in November about Mobile Auto Shoppers and it showed that 49% of…Continue
Added by Mathew Koenig on May 11, 2013 at 8:18am — No Comments
First I want to thank Jim Ziegler and Manny Luna and others for their due dilegence in the Autogate affair that is currently unravelling and have made it possible for me to get some attention on a topic close to my heart.
I want to take advantage and seize the moment concerning all the controversy…Continue
If you make just $30,000.00 a year YOU ARE THE 73,638,782ndrichest PERSON ON EARTH BY INCOME!
Added by Bill Cosgrove on May 11, 2013 at 3:30am — No Comments
Take a quick moment to laugh at this simplistic reality of most people on the road. George (may he rest in peace) was great at getting people to smile.…Continue
Added by Big Tom LaPointe on May 10, 2013 at 10:00pm — No Comments
There has been a promising trend in the automotive industry over the last couple of years. Dealers are starting to pay a good amount of attention to their online reputation, something that simply wasn’t a priority not too long ago. Today, it’s at the top of mind for most dealers. The only challenge is that many are taking action towards improving their reviews on sites like Yelp, Google, and…Continue
Added by Richard Valenta on May 10, 2013 at 8:54pm — No Comments
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The Byard's decided to drive right past their local dealer in Hutchinson KS to buy a new Ford Explorer at Long McArthur which is over one hour away!!
Added by J.R. Batchelor on May 10, 2013 at 8:41pm — No Comments
Are you unsure if your dealership's SEO is going in the right direction? Are you confused on what metrics and filtering you should use to show success?
Join PCG Digital Marketing's Chief SEO Strategist Matthew O'Such for this important webinar to learn how to use Google Analytics and website platform reporting tools to track your success.
The webinar will…Continue
From self-driving cars in the service lane to paper-free processes, get ready to embrace the auto dealership of tomorrow. In many cases, tomorrow is already here.
Some auto makers and suppliers are experimenting with autonomous vehicles. When they hit the market, will they drive themselves to the dealership after onboard telematics systems signal it’s time for service?
Added by Jim Leman on May 10, 2013 at 7:30am — No Comments
I always feel very fortunate to participate in the Digital Dealer Conferences. Helping dealers and their management staff gain new insights and techniques to increase revenue is something that’s very rewarding.
On Tuesday, I was happy to be one of the first speakers at the three day conference. I presented to a full room on the strategies service management can use to transform their service drive into a sales drive. I spoke about using mobile technology and taking a new…Continue
Added by Richard Holland on May 10, 2013 at 5:00am — No Comments
In the year 2000, I said, "I guess you guys aren't ready for that yet." to the dealership I was leaving.
I was talking about the Internet.
Latest Research Shows that Car Company and Dealer Loyalty Programs Seen Having Desired Influence on Consumer Behavior...…Continue
Added by Ralph Paglia on May 9, 2013 at 9:30pm — No Comments
Added by Bill Cosgrove on May 9, 2013 at 2:27am — No Comments
If you have read my blogs “Don’t Fall Into The Trap” or “Take Back Your Marketing” or the many comments I have made concerning this issue, you know that I have been against the large companies commoditizing approach they have been feeding dealer’s- And in particular…Continue