Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Made you click from the title or the picture, didn't I? Well, this article is about Pay-Per-Click (PPC), but a short story first to explain my point: When I had my entertainment company ten years ago, we always laughed at the long-standing joke that naming a band “Free Beer!” would make all the honky-tonk signs read…Continue
All too often what we think are strategies are mere tactics and are driven by technology vendors want to sell us. I put together this 2.5 day class for our clients and perspective clients on Strategies to help them better define their own strategy online & off.
This is a 2hr version of a 2.5 day class.
Added by Larry Bruce on September 10, 2011 at 8:30am — No Comments
I am not sure if anyone else has seen the new Kia Commercial for the 2012 Soul. The Hamsters are back, this time spawning dance battles with alien robots to LMFAO's "Party Rock Anthem" in an effort to "Share some Soul", the title of Kia's new campaign. Now while I love all of the things listed, Hamsters and…Continue
Added by Paul Potratz on September 9, 2011 at 11:30am — No Comments
Added by Ralph Paglia on September 9, 2011 at 10:39am — No Comments
(Originally published on Dealer magazine)
Back in June, I broke news on a case that involved a BMW dealership firing a salesperson for posting critical comments about the dealership and pictures of an accident that…
Added by Arnold Tijerina on September 9, 2011 at 6:41am — No Comments
Edmunds.com Launches Inventory Search Tool for Used Car Shoppers and Dealers Nationwide
SANTA MONICA, Calif. —…
Google has just bought Zagat, a company that provides ratings and reviews of restaurants, entertainment venues, and travel locations. Known primarily for their yearly restaurant book guides, they have been doing quite well with their online subscription based site and community.
Added by Ali Amirrezvani on September 8, 2011 at 12:16pm — No Comments
I was once the bride of an enlisted sailor, who during the course of our marriage made the transition from enlisted to officer by finishing his college education. Once he had become an officer; he tackled the challenge of completing flight school to become a Naval Aviator. When he graduated from flight school and to represent his accomplishments, I had a pewter tankard engraved with…Continue
Be very careful about giving anyone at your dealership admin access for your Facebook page.
So warns Sophos. The security company pointed out today that anyone you give admin rights to could delete the page creator from the list of administrators.
While Sophos implies that Facebook would do well to add another security layer to the addition and deletion of page administrators, we think that’s unnecessary. Current admins need to…Continue
Added by Joseph Little on September 8, 2011 at 6:30am — No Comments
Google is at it again. According to the Google Operating System Blog, an unofficial source of news and tips about Google, the search engine giant will soon be launching Google Trusted Stores. This new service is designed to make it "easy for online shoppers to identify stores that provide an excellent online shopping experience."
At the beginning of the month, DrivingSales.com posted an entry from an internet sales manager who deserves our support.
As you may already know, ZAG markets a rock-bottom-priced, build-it-your-way car buying service that delivers a members-only (or employees-only), guaranteed-low-price benefit for participants with USAA, NRA, Geico, Bank of America, Consumer…Continue
Added by Joshua Michael Friedman on September 6, 2011 at 9:43pm — No Comments
Added by David Johnson on September 6, 2011 at 1:02pm — No Comments
DealerOn, the premier car dealer website provider, has been named to 2011 Inc. 5000 List of Fastest Growing Private Companies at #2002, based on a three-year sales growth of 127%. "DealerOn is thrilled to be a part of such an elite group of companies," said DealerOn co-founder and CEO, Ali Amirrezvani. "This recognition means so much to the DealerOn family. It is confirmation of, and a testament to, our employees’ hard work,…Continue
Added by Ali Amirrezvani on September 6, 2011 at 11:00am — No Comments
Seldom does some one board an elevator from an upper floor to ride the elevator up. Most of the time, if someone boards the elevator from an upper floor it is to ride back to the first floor. Therefore, when considering progress, why let someone impede your progression by not being on the project from the ground floor?
Please allow me to further develop this concept for…Continue
Added by Stephanie Young on September 6, 2011 at 9:00am — No Comments
Seth Godin, called “America’s Greatest Marketer” by American Way Magazine, wrote on his blog last year about loyalty, not specific to any one type of industry but brand loyalty in general. He stressed…Continue
Added by Amanda Meuwissen on September 6, 2011 at 8:04am — No Comments
Life inside the dealership is an experience only those who have been there can appreciate. Whether you are in sales or service, each department carries its own unique challenges. Let’s face it, the job is monotonous. And, after every successful month, you get the pleasure of starting from zero once again. So, what can you do to be successful?
Most would agree that the answer lies in your people skills, technique and ability to adopt a mindset that stops you from falling into a “move…Continue
Added by Cory Mosley on September 6, 2011 at 7:44am — No Comments
You've just gotten comfortable at the dinner table. The food looks great and it's one of the rare occassions where the whole family is there. The conversation is interrupted by a ringing phone and on the other end of the line, "Good evening, my name is_______ and I hope I haven't interrupted anything but I have some fantastic news about your eligibility for more insurance coverage..."
How excited are you about calls like that?
Yet, if you have a family, a…Continue
Added by John Fuhrman on September 6, 2011 at 6:52am — No Comments