I’ve always believed that Internet customers have the same objectives—and objections—as showroom customers: the only difference is the way they choose to contact the dealership.
Added by Josh Vajda on May 23, 2012 at 12:00pm —
Dealers don't get many opportunities to attend powerful automotive conferences in New Jersey. Why the Garden State is ignored, it is hard to tell. However, on June 12th, East Coast dealers will have a chance to send their team to a one day conference with 12 relevant workshops.
Here is the conference brochure: … Continue
Added by Carrie Hemphill on May 23, 2012 at 11:30am —
Recently I started to talk more about blogger outreach with dealers to test the waters on how effective it would work in the automotive industry.
Blogger outreach means developing strong online relationships with key influencers in your market and having them promote your business through their blog or social media channels.
This isn't anything new. Every social media specialist talks about it.
But what I'm proposing is to take it a step further… Continue
Added by Christine Rochelle on May 23, 2012 at 9:48am —
Business intelligence data company named a Finalist for Most Innovative Company of the Year
Salt Lake City, UT -- May 23, 2012 -- DrivingSales, (http://www.drivingsales.com), was named a Finalist in the Most Innovative Company of the Year category in The 2012 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie® Award winner…
Added by Crystal Hartwell on May 23, 2012 at 9:17am —
- Responded with a call instead of silence
- Gave you immediate attention instead of a support ticket number
- Answered the phone immediately instead of a queue
- Has a queue, then you know something is desperately wrong
- Responded with action instead of a timeline
- Categorically ranked your need based on how much it is their fault and handled those first.
- Wasn’t overseas
- Is handled with grace and humility instead…
Added by Joe Webb on May 23, 2012 at 8:30am —
Yeah, you know the Road to the Sale (RTTS) like the back of your hand, right? Do you also know the Road to the Sale From the Sale? Or the Road to the Sale from the Unsold?
And do you train your staff on any of this? Even if you like a shorter RTTS, take a look below and see what you are missing!
Added by Keith Shetterly on May 23, 2012 at 8:00am —
Like ‘natural’ food labels, has the overuse of ‘certified’ lost its power in the used car market?
Once upon a time, a label of ‘natural’ on food products… or anything else, conjured up images of health and purity and assurances that the product was pesticide and chemical-free – but today, with all things natural in vogue and not a standard or regulation in place, the label has suffered from over-exposure and it has become a far less meaningful brand tool for the food… Continue
Added by Jeffrey Schwartz on May 22, 2012 at 3:08pm —
You can see our New Car Specials by clicking the picture below OR just visit;
***See you this… Continue
Added by Ken Beam on May 22, 2012 at 2:12pm —
I have been doing regular blogs about successful promotions in dealerships that come to my attention. In this blog I wanted to let you know about a Prepaid Maintenance Plan (PPM) promotion that was extremely successful at Hare Chevrolet.
Hare Chevrolet has improved customer retention and increased its Customer Pay RO count by 12% since instituting a dealer branded Prepaid Maintenance Program (PPM) earlier this… Continue
Added by Mike Gorun on May 22, 2012 at 12:56pm —
The title of this blog is a famous quote by C.P. Snow. It reminds me of a seminar I attended at Digital Dealer, in which I laughed at a scene that was shown from the TV show “Men of a Certain Age.” A 20-something kid comes in to a dealership with his smartphone and mobile app, knows the vehicle he wants, knows exactly what he wants to pay for it and knows what the competitor down the street is selling it for.
With information from his smartphone, the 20-something thwarts… Continue
Added by Mike Esposito on May 22, 2012 at 12:21pm —
VinSolutions, an industry-leading developer of automotive Internet- based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, announced that Sean Stapleton, Chief Sales Officer and Kendall Billman, Vice President of Interactive Marketing, will be the next featured presenters… Continue
Added by Joey Little on May 22, 2012 at 11:13am —
Added by Ken Beam on May 22, 2012 at 10:57am —
Does your car dealership sell have more than one location? If so, big news from Google Places. In the past, it was difficult and cumbersome to create and manage more than one Places account. To help their users, Google Places has created a new Bulk Listing Management Tool.
This new tool allows your dealership to edit one or more listing, search your listings (filtering by specific info or by listing with errors), and upload new listings from a data file or… Continue
Added by Ali Amirrezvani on May 22, 2012 at 10:47am —
I believe most of us understand and acknowledge the increasingly significant relevance of social media in our industry.Unfortunately, the buzz can lure us into overlooking the use of potent traditional social networks. We ignore them at great risk.
Social media that incorporate these overlooked… Continue
Added by Kurt Kubicki on May 22, 2012 at 8:47am —
Facebook Promotions: Earned Media Through Sharing, Entry Produce Different Results
Automotive Social Media Campaigns that…
Added by Ralph Paglia on May 22, 2012 at 8:40am —
Ultra-progressive dealer helped lead Suzuki of Wichita to #1 retailer in nation; joins DrivingSales to help other dealers achieve success
SALT LAKE CITY, UT – May 22, 2012 – DrivingSales today announced that one of the top performing dealers in the country, Tom White, Jr., has joined the rapidly growing company to head its Dealer Services division, helping others to achieve similar success. White joins DrivingSales from… Continue
Added by Crystal Hartwell on May 22, 2012 at 8:18am —
At my parent’s house my mother has a plaque that reads, “En esta casa canta el gallo pero manda la gallina.” For my non-Spanish speaking readers, it translates to: in this house, the rooster sings, but the hen gives the orders. Simply put, who runs the world? Girls!
We all know mothers are very influential in the household and when it comes to major purchases, but how influential are they? According to … Continue
Added by Ketty Colom on May 22, 2012 at 6:41am —
I collaborated on the following Edmunds’ article. I think the ADM membership may find it very interesting and helpful. A dynamic has developed into search queries on Edmunds, and the broader web, where customers who are holding on to cars… Continue
Added by John Giamalvo on May 22, 2012 at 6:30am —
DMEautomotive’s mobile shopping and vehicle ownership app allows Lithia dealerships to target younger service/sales customers and keep current customers ‘close-at-hand’
Daytona Beach, FL –May 22, 2012 – DMEautomotive (DMEa) today announced the roll-out of its breakthrough mobile app, Driver…
Added by Crystal Hartwell on May 22, 2012 at 5:41am —
General Motors has long been a staple of the American automotive industry. Facebook is the latest billion dollar IPO. Why is GM pulling ten million dollars a year in advertising from Facebook?
On the surface, this looks like GM is retreating saving advertising dollars. When you dive into the issue, many wonder if the government run company is staying away from investing in the publically traded company for other reasons. GM states that the risk to advertise is not worth the reward… Continue
Added by James Schaefer on May 21, 2012 at 8:18pm —