Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Did you watch Car Lot Rescue on Spike TV last night? I did - it was both entertaining and inspiring!…Continue
Added by Adam Ross on February 25, 2013 at 1:30pm — No Comments
Following is this week's used car market report from Black Book managing editor, Ricky Beggs, also available by viewing the weekly video segment. As we attended the auctions, and talked with many dealers and also looked at the commentary from the Black Book survey personnel, there were three main topics of interest that kept coming up, and these are not in any particular order, a strong market, the current tax…Continue
Added by John Sternal on February 25, 2013 at 11:29am — No Comments
There’s a chance that not many have heard of the new "Six Strikes" copyright alert system, a new program that is being rolled out soon to crack down on illegal web piracy —…Continue
Added by Ketty Colom on February 25, 2013 at 11:04am — No Comments
Every now & then I get asked these two questions. Do I use cue-cards and also how do you shoot a decent video in windy conditions?
In regards to cue-cards the answer is no.......... just a lot of practice! - lol! It does take time to get/feel comfortable in front of the camera and it`s definitely not for everyone.
Now as for "How do we shoot decent videos on windy days?"........ the first thing to remember is that you`re not making "Gone With the…Continue
Your Online Meet and Greet
The sales process we all know and love starts with that initial handshake and introduction. It establishes…Continue
Make Money Mondays With Sean V. Bradley - Crush Your Competition With Surgical…
Added by Sean V. Bradley on February 25, 2013 at 7:00am — No Comments
There are plenty of articles, blog posts, videos, and testimonials out there demonstrating that businesses are having tremendous success using Facebook and other social media sites to communicate successfully with their customers. Those aren’t the stories that you ever hear about, though. Instead, many are terrified of a major Facebook misstep such as what…
Added by Erin Ryan on February 24, 2013 at 12:00pm — No Comments
Consumers are watching their favorite TV shows, music videos, sporting events, and of course the latest version of the Harlem Shake on YouTube every day. (Maybe we need to create an ADM version of the Harlem Shake!)
If you are a car dealer that invests in Cable TV advertising and are not advertising onYouTube, this is my call to action. You must have a YouTube online video strategy in your overall marketing plan.
YouTube's reach continues to grow as a primary…Continue
Added by Brian Pasch on February 24, 2013 at 9:00am — No Comments
Facebook has been trying to crack down on text within images for some time. They made a big deal out of it when they first rolled out Timeline but it was still possible to get by without getting noticed. Today, it's a lot harder.
While I've never been able to fully make sense of the rule, it's their…Continue
Added by J.D. Rucker on February 24, 2013 at 6:00am — No Comments
Pinterest is a site that not only lets us discover cool finds and interesting images, but provides us with the ability to form collections of items that are of interest to us. To say that there is some-what…Continue
Added by Sean V. Bradley on February 23, 2013 at 4:30pm — No Comments
Thoughts and prayers are with…Continue
Added by Big Tom LaPointe on February 23, 2013 at 3:00pm — No Comments
As a confirmed car-guy (sorry, car-person just doesn’t have the cred), I am fairly opinionated when it comes to automotive design, and at the same time recognize that vehicles often look much better in person than in launch photos. Reference the new Mustang that I enjoyed…Continue
Added by Big Tom LaPointe on February 23, 2013 at 10:30am — No Comments
Social media icons and signs that say “Like us on Facebook” or “Follow us on Twitter” aren’t nearly as common in brick and mortar stores today as they were a couple of years ago. Many companies who tried to make it work (or are still trying) found that the presence of signs didn’t do much to improve their…Continue
Added by J.D. Rucker on February 23, 2013 at 6:00am — No Comments
Added by Sean V. Bradley on February 22, 2013 at 7:31pm — No Comments
|In what has become an annual tradition, Cobalt data scientists spent Super Bowl Sunday in the office with one eye on the game and the other on the real time pulse of shopping activity occurring on the industry’s largest automotive shopper network. Channeling our collective…|
Everywhere you turn these days there are tips, tricks, best practices and how-to material that explains what it takes to make your dealership successful in this new space.
But in the end, they all say the same thing don't they?
In response to this, I am sharing with you what my new team put together over at SOCIALDEALER. It's a Prezi called …Continue