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All ADM Member Blog Posts (8,585)

1 Question Dealership Online Reputation Survey

1 Question Online Reputation Survey

We need a huge turnout for this survey. I'll be using the results for an up and coming post and for a small private conference I'll be speaking at in the next few weeks.

Thanks in advance for your participation.

Does your DEALER OWNER or PRINCIPLE take an active roll with their dealers online reputation?…


Added by Jeff Kershner on December 6, 2010 at 6:30pm — No Comments

Livin' it up with Living Social

Recently, we blogged about using Groupon to draw people to your auto dealership. But there’s another kid on the block: Living Social. And this kid’s got features to compete with Groupon, taking less of a cut from the profit and in return giving you endless social media exposure from the tech-saavy…

Added by Paul Potratz on December 6, 2010 at 2:35pm — 2 Comments

Are you advertising dollars tuning in your customers, or are they changing the station?

In today’s market, consumers get bombarded with the next greatest offer from the latest big sale going on. I know I get at least 3-5 car sale ads from dealers per week. After seeing 15-20 ads per month with offers ranging from key sales to $5k over Blue Book for your trade, or a $9.95 oil change with a free car wash, they all start to blend together. Most of…


Added by Randell Horn on December 6, 2010 at 1:19pm — No Comments

Will Jeep Grand Cherokee Save Chrysler?

Jeep Grand Cherokee is Chrysler's new star

by Rita Cook…


Added by Ralph Paglia on December 6, 2010 at 1:30am — No Comments

Marketing Future; Expert Predictions

The Future of Marketing: An Expert Forecast


Added by Ralph Paglia on December 4, 2010 at 8:00am — No Comments

ADM Fiat Dealers Offered Free SEO Tools

Fiat Dealers USA

If you are a member of ADM and are one of the lucky dealers in the USA to be chosen for a Fiat Studio (franchise), I would like to encourage you to take advantage of some free SEO tools and advice. Most Fiat dealers have not started their digital marketing strategies so members of ADM will get a head start.…


Added by Brian Pasch on December 3, 2010 at 8:00pm — No Comments

ADM Members Invited to Automotive Video SEO Webinar

Video Optimization Webinar Scheduled – Dec 7th

Join Brian Pasch and Karry More, President of CAR-MERCIAL on December 7, 2010 at 12:00 noon to discuss video optimization and the unique product that CAR-MERCIAL offers. …


Added by Brian Pasch on December 3, 2010 at 7:14pm — No Comments

Cyber Monday, Black Friday, and What It Means to Direct Marketers

Every year, people start lining up on Wednesday to take advantage of $3 appliances and $1…


Added by MacKenzie Garfield on December 3, 2010 at 2:00pm — No Comments

One Million Strong: Porsche's Social Success

Porsche is the first automotive brand to reach one million fans on its Facebook fan page, beating many much larger brands to the punch in automotive social media marketing. What strategies has this German luxury car manufacturer used to pull in fans and see this success? Obviously, a sports/luxury brand often has a large fan following, but auto dealers can still learn from Porsche’s page.…

Added by Paul Potratz on December 3, 2010 at 1:40pm — No Comments

Car Dealer SEO and Social Media: The Majority of Dealer Websites are Horrible!

Car Dealer SEO and Social Media: The Majority of Dealer Websites are Horrible!

Forward thinking…


Added by Glynn Rodean on December 3, 2010 at 8:51am — No Comments

Auto Sales Recovery Picks Up Momentum; Automotive News


Added by Ralph Paglia on December 3, 2010 at 6:30am — No Comments

email… Part of a complete marketing plan.

Every automobile dealer I speak with nowadays is focused on email marketing. It’s "cheap", seemingly easy, and lightning fast to send out. It’s easy to see why a lot of automobile dealers are looking to shift their marketing efforts to email.

But are we taking an easy way out that will end up hurting us more than helping us long term ?

I see a growing trend of doing anything and everything to collect email addresses in an effort to reduce marketing…


Added by David Leger on December 3, 2010 at 6:00am — No Comments

Social Media and Search Engine Optimization (SEO)


Added by Ralph Paglia on December 3, 2010 at 3:26am — No Comments

Dealers: You're On Facebook...Now What?

Dealerships are jumping into Social Media and I’m excited. But who’s going to manage the beast? Back when the Internet was emerging, dealers or GM’s would assign someone in the store to handle it ‘in their spare time’. I was one of those. Today, dealers should be cautious

using this same tactic for Social Media. As we found out with the Internet, Social Media is not a fad that will be gone in a few years. 75% of adult internet…

Added by Kathi Kruse on December 2, 2010 at 2:00pm — No Comments

Sell 250+ Used Cars This Weekend, or, Is Direct Mail Worthy of Your Marketing Dollars?

YES. Resoundingly. And we can prove it. This past weekend, The Jim Click Automotive Group wanted to energize…


Added by MacKenzie Garfield on December 2, 2010 at 2:00pm — No Comments

Stacking Up in Social Media

Has your dealership gotten on board with social media? Perhaps

you’re wondering how many other dealers are really using social sites

to build a following. A recent study by SmartBrief,

surveying 6,000 people, shows that… Continue

Added by Paul Potratz on December 2, 2010 at 8:48am — No Comments

On The Point... The New One

Monday morning I am sitting at my computer with my peripheral vision on my twitter feed when I see @jimziegler tweet “Alpha dog is on the point”. Now I have seen this tweet before and not really thought about it too much until someone tweets back “jim what is the point?” Now to set this up for you people that haven’t sold cars in a dealership before the point is a place on the lot usually around…


Added by Larry Bruce on December 1, 2010 at 10:08pm — 3 Comments

Mobile Marketing for Car Dealers

Mobile Marketing for Car Dealers

Mobile Marketing comes in many forms and each can be beneficial to your Car Dealership. Text Message Marketing (also known as Short Message Service Marketing or SMS Marketing), Mobile Websites and Smartphone

Apps are the three dominate forms that Mobile Marketing comes in.

Considering 85% of Americans own a cell phone, while only 80% have a

land line, it seems that Mobile Marketing is worth looking…


Added by Paul Potratz on December 1, 2010 at 2:41pm — No Comments

Action Plan----->Goals----->Destination

We all have things we need (or want) to accomplish before the year is over. Why wait until January 1st to set a "New Year's Resolution"? Why wait another year to reach the destination you already want? If you…


Added by Kelly Noble on December 1, 2010 at 1:00pm — No Comments

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