Professional Community for Car Dealers, Automotive Marketers and Sales Managers
What's on every website visitor's mind in 2013?
According to every marketing study and statistic under the sun, web surfers and search engine users want more online videos. Every year, more and more people are watching videos on the internet, commenting on videos, sharing videos on social networks, and especially seeking out videos when they…Continue
Below you will find a short review of a new tool designed to allow dealerships to co-browse, share screens all while speaking face-to-face with their website visitors. This seems like the future of automotive sales to me. I am curious as to why this is so slow to come to our industry and others. Any ideas on when technology like this will be widely used in the car business and what might stand in it's way?
There is a new piece of technology that will truly…Continue
Added by Jason Mickelson on January 27, 2013 at 2:20pm — No Comments
What is Twitter Vine?
On Jan 24, Twitter announced the launch of its new, integrated mobile video app called Vine. Twitter…Continue
Added by Joe Schwartz on January 27, 2013 at 11:22am — No Comments
Added by Sean V. Bradley on January 26, 2013 at 6:00pm — No Comments
"Where is GOSO today? It looks as if they left the dealers behind and are now doing Fortune 500 Companies. This left the door wide open for DSA SocialDealer and Cobalt. My bet is on @kathiKruse ."
Added by Travis Mitchell on January 26, 2013 at 9:01am — No Comments
Jim Ziegler is coming to…
Detroit - Orlando - Dallas - Moscow, Russia
Hi, this is Jim Ziegler with a lot of exciting news.
Just returned from Houston where I was a featured speaker at The Digital Marketing Blitz that was tied into the Houston Auto Dealers Annual Car Show. You know it’s still a thrill after all of these years to watch an audience leaning from your expertise. It’s what drives me forward.
Just a week ago we…Continue
I received a call from a dealer this week informing me that he was unhappy with the conversion rate of their website. Specifically, he was looking at the unique visitor traffic per month to the number of leads that were generated by the website.
It seems that another dealer claims to have twice the conversion rate of his website platform! If it were true, you could imagine why this dealer was…Continue
It’s currently the middle of winter and you know what that means. Time to go to the beach!
Okay, so that’s not a normal conclusion that one might come to in most places across the country. Even in sunny California, the beaches are pretty barren in the middle of winter. That’s all real word stuff. We’re…Continue
Added by J.D. Rucker on January 26, 2013 at 12:30am — No Comments
The Hickman's were driving a loaner from a dealership in Wichita KS when they came to Long McArthur in Salina KS. They were given a Ritz Carlton like buying experience in Salina KS and decided to leave the loaner with us so that we can return it to the dealer in Wichita KS!!
Added by J.R. Batchelor on January 25, 2013 at 4:48pm — No Comments
First Class Educators is excited to announce the ADM Scholarship Program for the upcoming Digital Marketing Strategies Conference on February 5th-7th just prior to NADA.
Two members of the ADM community will be selected on Monday January 28, 2013 to receive this scholarship which will include: two nights stay at the beautiful Hyatt Regency Orlando…Continue
Added by Carrie Hemphill on January 25, 2013 at 2:05pm — No Comments
Why should you care?
Today as many businesses extend their reach into smartphone, tablet, and touchscreen applications, one challenge still remains: providing the user, regardless of the platform, a consistent and productive user experience.
Software has evolved to perform incredibly complex operations and over the past two decades, the user interface and user experience has also increased in complexity. It's only within the past…Continue
Added by Joey Little on January 25, 2013 at 12:28pm — No Comments
Added by Ralph Paglia on January 25, 2013 at 10:00am — No Comments
Knowing what to put in your dealership blog might seem a bit daunting and tricky at first, but there are some easy steps to follow in terms of what you should and should not include. Let’s take a look at some of the key steps that you will want to take to ensure that your blog is well received and serves to motivate prospective car buyers to come in for a test drive!
Key Factor Number One-Always Focus on the Positive…Continue
Added by David Farmer on January 25, 2013 at 9:29am — No Comments
OMG! WTH? EPIC FAIL? Well, we will have to see, but Volkswagen released a teaser of its 2013 Super Bowl ad that is only missing ONE key traditional facet of automotive advertising: the car. The unusual ad is a mashup of the uhappiest people documented in viral videos on the web with a musical overlay of Jimmy Cliff's classic song, C'mon Get Happy, according to Automotive News.
Many dealers desire the knowledge to be better, improve their practices, and generate more business. It would seems that much like the bad credit customer who has all the DESIRE to purchase just lacking the ability, dealers have all…Continue
At the NCM Institute Center for Automotive Retail Excellence, the training that we provide in our Service Management courses focuses primarily on strategies and tactics. However, we have discovered that the effective execution of the strategies that we teach is most often hampered by an important missing ingredient: most…Continue
Added by Garry House on January 24, 2013 at 12:21pm — No Comments
You've probably seen it, it's been passed around many times over the past few months, since it was released November of last year, just a little over 2 months ago. I'm talking about the Mobile Path to Purchase that Neilson put together, the very same study where they found that 36% of mobile…Continue
Added by David Johnson on January 24, 2013 at 11:00am — No Comments
Currently, the biggest problem with using Bing for SEM and Business SEO is the lack of search volume. Sure, they came in with roughly 20 percent of the total U.S. searches by the end of last year, but Google is still dominating them, essentially getting the rest of the market share (ignoring the pittance of Yahoo, AOL, and ASK.com). Optimizing for Bing hasn't…Continue
Added by Timothy Martell on January 24, 2013 at 11:00am — No Comments
In regards to customer service, some phrases have become redundant and out right stupid to say to customers. From working retail to chatting for your dealership, I’ve gathered some phrases that need to be revamped so that your customer service can remain top notch!
Some customer service phrases that needs work:
“How can I help you today?”
What’s wrong with that one you say? It’s not personal enough, everyone and their mother’s say this.…Continue