Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I visited a couple of restaurants in the last week and was not particularly happy with the service. These are places I have been to before. I had a particularly difficult time getting a server’s attention in both of these visits. Off and on in the past I had good service and/or good food but was not as impressed as I had been before. It made me less likely to eat there again.
Ask yourselves, how do companies produce customer loyalty if there is not a consistent…Continue
Added by Kayla Reding on July 17, 2012 at 10:38am — No Comments
Automotive CRM vendor will also exhibit the latest CRM technology, sponsor a cocktail…Continue
Added by Ralph Paglia on July 17, 2012 at 6:30am — No Comments
Social Media will be playing a large role in this years 2012 Summer Olympics. During the last Summer Olympics in 2008 most of the major social media sites were still just getting started, and internet users have increased from 23% to about one third of the total world population. This year at the Olympics…Continue
Added by Timothy Martell on July 17, 2012 at 5:33am — No Comments
Many of the dealers I talk to are extremely concerned about the conversion rate of their dealership website, and rightfully so. Converting website traffic into leads should be a priority of everyone involved with your site, from your vendor to your Internet Manager to your GM. One way to affect your conversion rate is by optimizing the contact forms you use to collect leads.
Added by Ali Amirrezvani on July 16, 2012 at 11:45am — No Comments
If you’ve seen AMC’s Breaking Bad, you already know about the radical transformation of Walter White, a chemistry teacher who turned into a drug kingpin when he found out about his terminal cancer. You already know about last season’s epic chess match between Walt and…Continue
Added by Stephen Jackson on July 16, 2012 at 10:42am — No Comments
Clearly there is a huge gap between what "we" (old school) managers and Leaders consider useful and proper communication, motivation and Leadership techniques and what the "new" generation responds to.
There is a choice to be made.…Continue
Added by Leonard Buchholz on July 16, 2012 at 7:46am — No Comments
I just returned from my nephew's wedding. He is the first of our family's next generation to marry so the pressure was on to create a standard to follow. Being my brother's son, I was excited to go, visit with family that we don't see often enough and most importantly, to honor my nephew and his new bride. From the rehearsal dinner to the church, and ultimately to the reception, it was perfect.
Not just for all it had. It was perfect for the things that were…Continue
Added by John Fuhrman on July 16, 2012 at 5:11am — No Comments
When it comes to your advertising dollar, you always want the most bang for your buck. Google has long been a favorite, dominating the market and practically commanding every dollar of your search engine marketing…Continue
Added by Timothy Martell on July 16, 2012 at 5:00am — No Comments
For those of you who know a little bit about me, you know that I worked in the print media and advertising industry for nearly a decade and grew up around the industry my entire life. I want to spend a couple of minutes discussing some concepts that I am more than confident will help your dealership in attracting new and returning customers so that you can start seeing…Continue
Sure, you can cut down on the misconduct by training employees in compliance rules, setting high standards and prosecuting offenders who think cheating customers is…Continue
Added by Dani Lunsford on July 14, 2012 at 6:27am — No Comments
Added by Ralph Paglia on July 13, 2012 at 8:30am — No Comments
Are Buzz Bands Better than Business Cards?…Continue
Added by Sean V. Bradley on July 13, 2012 at 12:30am — No Comments
If you`re in the market for a beautiful 2010 Mercedes Benz E350 4-Matic all-wheel drive
Added by Ken Beam on July 12, 2012 at 1:00pm — No Comments
Classifieds News Weblog recently talked about the top 15 US Car Classifieds Sites. Soon after reading this list, which you can check out right here, I wondered how numerous internet sites a vehicle shopper genuinely wants to pay a visit to. Are…Continue
Added by Dani Lunsford on July 12, 2012 at 12:13pm — No Comments
Craigslist is to the internet what the classified ads used to be to newspapers, it is a classified ad placement service where people can place and browse through classified ads on the internet.
And it is all FREE (in most states)
According to the current internet rankings at Alexa, Craigslist is responsible for getting an amazing twenty billion page views each month. That is good enough to crack the top 25…Continue
We all love Ken Beam's walk around videos. He's got a great personality and his passion for the vehicle he's describing comes right through the video.
Here's the problem...These 'personal' videos are anything but. This post is not a criticism of Ken or his videos, but rather of the technologies that he's using to deliver them.
My company has created the easiest, fastest and most powerful way to create truly…Continue
Added by Len Ostroff on July 12, 2012 at 9:30am — No Comments
VinSolutions has advanced as a finalist in the Social Madness Contest
Overland Park, KS – July 11, 2012 – VinSolutions, a leading developer of web-based CRM and ILM complete dealership marketing solution software, has advanced as a finalist in the Kansas City Business Journal “Social Madness Contest”, presented by Capital One Spark Business. Winners are scored based on points accumulated through interactions on Twitter, …Continue
Added by Joey Little on July 12, 2012 at 8:07am — No Comments
Apple stores are one of the most successful retail stores in the world. In 2009, when retail sales declined around 2%, Apple’s retail sales rose roughly 7%. According to The Mac Observer, one of their largest growing product segments is accessories...iPad owners tend to average spending $150+ on accessories. Yahoo Finance reports Apple’s in-store retail accessories sales increased 85% from 2011 to 2012. And, technology experts believe that if others want to compete they will have to partner…Continue
A topic I have been speaking about recently is how to interact with your customer base. From marketing your reviews on site, to creating a well thought out "wall of Fame" showing your community interaction, awards, videos etc. I also emphasized the need to interact with your Social Media followers.
I this week's Automotive news, an article by Lindsay Chappell speaks…Continue
Added by Glenn Pasch on July 12, 2012 at 7:20am — No Comments
By Steve Murphy
Let’s face it: search engine optimization is getting harder every day. More companies are incorporating SEO into their marketing mix as customers continue to flock to the web to purchase, research and review their favorite products and services. With limited real estate on the first page of search engine results, it’s crucial to employ creative content and…Continue
Added by Stephen Murphy on July 12, 2012 at 7:13am — No Comments