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All ADM Member Blog Posts (10,684)

Infographic: An Introduction to Video SEO

Copyright 2012 PCG Digital Marketing – Automotive Video SEO

Added by Stephen Murphy on April 18, 2012 at 2:32pm — 4 Comments

Who's Wearing the Pants? [INFOGRAPHIC]

Jody DeVere

CEO, Inc.

Cell : 805-208-1008



Added by Jody DeVere on April 18, 2012 at 1:00pm — No Comments

Closing is a breeze When..................

Closing is a breeze when….

ROR, mental ownership and a commitment from your sales consultant to help people feel good about buying the right thing and the ultimate perception that they didn't pay too much. It is essential to adjust the steps and ensure the psychology of human instincts and personality types are addressed from the first…


Added by Glynn Rodean on April 18, 2012 at 12:25pm — No Comments

I Love Retargeting So Why Do So Many Dealers Ignore It?

Dealers looking to expand their online brand visibility must consider retargeting.  

If you are not familiar with retargeting, here is the synopsis.  

Any consumer that visits a…


Added by Brian Pasch on April 17, 2012 at 6:30pm — 2 Comments

Build Loyalty With Five Metrics: #1—Marketing Responsiveness

Dealerships with the most effective loyalty programs drive results in five key areas: marketing responsiveness, sales-to-service conversion, service visitation, retail member spend and member repurchase intent. This blog will address the first of these: marketing responsiveness.


In a recent study, we tracked 14.8 million loyalty-based marketing communications and matched those communications to specific labor operation codes in the dealerships’ service DMS. Here are the…


Added by Mike Gorun on April 17, 2012 at 3:19pm — No Comments

Are 25% of Your Showroom Customers Being Ignored?

What would happen if four customers walked into your dealership but only three salespeople were available to help? Would the fourth customer be ignored and told to come back another time? Or would a manager, or someone else, step in to help? One thing’s for sure: if…


Added by Josh Vajda on April 17, 2012 at 12:00pm — 3 Comments

Tiger vs. Phil - Who are you?

Tiger vs. Phil - Which are you?

Life is full of ups and downs -- frustrations and anxiety -- and the car dealership business, as well as our personal lives are no different.

This past week we found an example of two brilliant extremes of how to handle one's business and how it reflects life.

Tiger Woods - for some reason still deemed the World's Greatest Golfer by some - imploded…


Added by Todd Katcher on April 17, 2012 at 9:33am — No Comments

DealerOn, Dataium, and Digital Dealer Webinar on Website Conversion Rate Optimization

I'm so excited to be a sponsor and a part of an upcoming Digital Dealer Webinar. DealerOn co-founder, Amir Amirrezvani, will be presenting with Jason Ezell from Dataium on Website Conversion Rate Optimization best practices used by dealerships like Ideal Nissan (the 2012 Digital Dealer Website Excellence Overall Award Winner and DealerOn customer).…


Added by Ali Amirrezvani on April 16, 2012 at 1:00pm — No Comments

Influencer Adopts New Online Chat Feature to Connect Car Shoppers and Dealers

A new chat feature that makes it quick and easy for car shoppers to interact with participating dealerships is now available on, the premier online resource for automotive information. The feature allows consumers to connect immediately with dealers to ask…


Added by Aaron Hassen on April 16, 2012 at 8:37am — No Comments

{Video}How to do a great video walkaround of a vehicle...

Hello everyone!

The video below is a 'How To' for Car Dealers who want to start recording their own video walkarounds, either to go into their online inventory or sent to enquiring customers.

If you have already started with video walkarounds, we hope that you can draw some points from our technique which works successfully for many dealers here in the UK.…


Added by Rorie Hannigan on April 16, 2012 at 6:46am — No Comments

Contact At Once! Selected by as Dealer Chat Provider

edmunds selects contact at once dealer chat

Live chat solution to connect dealers to car shoppers conducting vehicle research on

Contact At Once!, the leading dealer chat provider connecting online car shoppers to auto dealers, today announced that it has been selected by, the premier online resource for automotive information. Contact At Once! will provide live chat…


Added by Aaron Hassen on April 16, 2012 at 4:20am — No Comments

Search vs Social: In Which Basket Should You Put Your Eggs?

I'm not going to go after the "suspense factor" to answer this question because most on ADM are very well aware that putting all of their internet marketing eggs in any single basket is foolish. With that said, we could write a novel (and not a very short one) about how a combined search and social strategy is the way to go, not with each being separate entities but with a true singularity guided by an overarching strategy that utilizes the strengths of each to enhance the…


Added by J.D. Rucker on April 15, 2012 at 7:34pm — No Comments

And Why Aren`t You Using Video At Your Dealership Again???

**We cut this video about two weeks ago;


** Two days ago this customer watched the clip on, reached out to us and lived happily ever after with this awesome 2009 Audi S5 Coupe!…


Added by Ken Beam on April 14, 2012 at 2:00pm — 26 Comments

Automotive Consumers Place Highest Trust in Earned Media

Automotive Consumers Place Their Highest Levels of Trust in Earned (Social) Media

Online automotive consumers place the most amount of trust in earned media, and the least in ads served on mobile phones,…


Added by Ralph Paglia on April 13, 2012 at 10:30pm — 1 Comment

Online Video Advertising: Completion Rates More Important Than CTR

When Considering Online Video Advertising, Consider This: Video View Completion Rates Are More Important for Advertising ROI Than Click-Through Rates (CTR)

Automotive Consumers who watch an online…


Added by Ralph Paglia on April 13, 2012 at 9:04pm — 1 Comment

Top 10 Trends in Wheel and Tire Accessories You Need to Know

Top 10 Trends in Wheel and Tire Accessories You Need to Know

If you are a dealership selling wheel and tire accessories you know they are the driving force of the personalization business.  Just like the fashion industry, car and truck personalization trends change fast and often. It’s the best way for a customer to get a look different…


Added by Ashley Poag on April 13, 2012 at 12:48pm — No Comments

That Feeling In Your Gut

You know that feeling you get when you see the advertisement for the “new thing” that makes your “old thing” you just bought 6 months ago obsolete. That feeling in your gut that you knew what was going to happen that you no longer have the newer, the latest, the…


Added by Mike Watson on April 13, 2012 at 12:00pm — 14 Comments

From the Trenches - Gorilla Pricing Online

Forget TrueCar - Look what we're doing to ourselves!

Is it real, or is it reputation busting material?

As I was surfing the web to see what my fellow dealers were doing, I noticed that some were beginning to put sale prices on new car inventory. This is what caught my eye. I have eliminated identifying features so as not to show the dealer.…


Added by Tom Gorham on April 13, 2012 at 11:30am — 15 Comments

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