Automotive Digital Marketing

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All ADM Member Blog Posts (12,502)


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What Happened to Managers Training Salespeople?

Did you watch Car Lot Rescue on Spike TV last night? I did - it was both entertaining and inspiring!…

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Added by Adam Ross on February 25, 2013 at 1:30pm — No Comments


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Buy Here Pay Here Markets Show Increased Strength

Following is this week's used car market report from Black Book managing editor, Ricky Beggs, also available by viewing the weekly video segment. As we attended the auctions, and talked with many dealers and also looked at the commentary from the Black Book survey personnel, there were three main topics of interest that kept coming up, and these are not in any particular order, a strong market, the current tax…

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Added by John Sternal on February 25, 2013 at 11:29am — No Comments


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Offering Free WiFi Could Land you in Jail

There’s a chance that not many have heard of the new "Six Strikes" copyright alert system, a new program that is being rolled out soon to crack down on illegal web piracy —…

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Added by Ketty Colom on February 25, 2013 at 11:04am — No Comments


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Here are two questions that I get asked in regards to videos.......

Every now & then I get asked these two questions. Do I use cue-cards and also how do you shoot a decent video in windy conditions?

 

In regards to cue-cards the answer is no.......... just a lot of practice! - lol! It does take time to get/feel comfortable in front of the camera and it`s definitely not for everyone.

 

Now as for "How do we shoot decent videos on windy days?"........ the first thing to remember is that you`re not making "Gone With the…

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Added by Ken Beam on February 25, 2013 at 7:49am — 4 Comments


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The Ultimate Online Automotive Sales Process for Your Website

The sales process hasn’t changed, but the way customers shop for a car has.  Make sure your online sales process matches your on-lot sales process.

Your Online Meet and Greet

The sales process we all know and love starts with that initial handshake and introduction.  It establishes…

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Added by Brad Hampton on February 25, 2013 at 7:00am — 8 Comments


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Make Money Mondays With Sean V. Bradley - Crush Your Competition With Surgical Precision

http://www.internetsales20group.com



Make Money Mondays With Sean V. Bradley - Crush Your Competition With Surgical…

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Added by Sean V. Bradley on February 25, 2013 at 7:00am — No Comments

Some Dealers Just Want to Watch the Facebook Burn

Facebook Burning

There are plenty of articles, blog posts, videos, and testimonials out there demonstrating that businesses are having tremendous success using Facebook and other social media sites to communicate successfully with their customers. Those aren’t the stories that you ever hear about, though. Instead, many are terrified of a major Facebook misstep such as what…

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Added by J.D. Rucker on February 25, 2013 at 6:00am — 15 Comments


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What Businesses Need to Know to Connect Successfully in the Digital Era

What Businesses Need to Know to Connect Successfully in the Digital Era

There are three main social networks a business should be utilizing to increase their brand awareness and…

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Added by Erin Ryan on February 24, 2013 at 12:00pm — No Comments

Google Adwords For Video Is Unfortunately Neglected By Most Dealers

Consumers are watching their favorite TV shows, music videos, sporting events, and of course the latest version of the Harlem Shake on YouTube every day. (Maybe we need to create an ADM version of the Harlem Shake!)

If you are a car dealer that invests in Cable TV advertising and are not advertising onYouTube, this is my call to action.  You must have a YouTube online video strategy in your overall marketing plan.

YouTube's reach continues to grow as a primary…

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Added by Brian Pasch on February 24, 2013 at 9:00am — No Comments

Facebook's 20 Percent Text Rule is Getting Harder to Avoid

20 Percent Text Rule

Facebook has been trying to crack down on text within images for some time. They made a big deal out of it when they first rolled out Timeline but it was still possible to get by without getting noticed. Today, it's a lot harder.

While I've never been able to fully make sense of the rule, it's their…

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Added by J.D. Rucker on February 24, 2013 at 6:00am — No Comments


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A Visual Guide to How Users Interact On Pinterest

How Pinterest is Used

Pinterest is a site that not only lets us discover cool finds and interesting images, but provides us with the ability to form collections of items that are of interest to us. To say that there is some-what…

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Added by Amanda Ryan on February 23, 2013 at 8:00pm — 11 Comments

Car Dealer Social Writers Block Epidemic: Here are 8 Content Marketing Ideas for Your Cure!

Alleviate Social Block: 8 Content Ideas For Social Media From Garrett Payne



Having a successful social media presence means generating content on a consistent basis so that you can engage with your fans and followers. But sometimes, you just can’t think of anything to say. Nothing valuable is coming to your mind, and you feel as if you’re stuck in a social media content rut.

So what do you do? You use these eight ideas to get the social media content flowing.



1. Ask… Continue

Added by Ralph Paglia on February 23, 2013 at 7:46pm — 1 Comment

Ping-O-Matic: A Simple Way to Draw Traffic

Car Dealers and Dealership Marketing Pros can use Ping-O-Matic as a Simple Way to Draw More Traffic to Dealer Websites, Microsites and User Generated Content (UGC) Accounts and Profiles...



Written and posted to the Ping-O-Matic blog by Cheri Lucas



With a WordPress blog, you have a variety of tools to not only create content, but to share it and get your newest, freshest stuff out to your audience quickly. Ping-O-Matic is a quick and simple way to let others know you’ve… Continue

Added by Ralph Paglia on February 23, 2013 at 7:30pm — 2 Comments

VIDEO: Scary NASCAR Nationwide crash probably injured fans (UPDATED)

8 am / Feb 24 - ESPN.com reports 14 treated onsite and released; 14 transported offsite for treatment, with 2 critical and expected to survive and NONE with life-threatening injuries

Thoughts and prayers are with…

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Added by Big Tom LaPointe on February 23, 2013 at 3:00pm — No Comments

New Jeep Cherokee (a.k.a. Liberty successor): ugly or REALLY ugly?

As a confirmed car-guy (sorry, car-person just doesn’t have the cred), I am fairly opinionated when it comes to automotive design, and at the same time recognize that vehicles often look much better in person than in launch photos. Reference the new Mustang that I enjoyed…

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Added by Big Tom LaPointe on February 23, 2013 at 10:30am — No Comments

Give People a Reason to Follow Your Social Media While at the Store

Carnival Stuffed Animals

Social media icons and signs that say “Like us on Facebook” or “Follow us on Twitter” aren’t nearly as common in brick and mortar stores today as they were a couple of years ago. Many companies who tried to make it work (or are still trying) found that the presence of signs didn’t do much to improve their…

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Added by J.D. Rucker on February 23, 2013 at 6:00am — No Comments

Dealers Still Scoring after the Big Game – The Power of “Couch Top” Shopping



Tablets & smartphones create real time connection between national brand advertising and dealer opportunity.



Dealers Still Scoring After Super Bowl In what has become an annual tradition, Cobalt data scientists spent Super Bowl Sunday in the office with one eye on the game and the other on the real time pulse of shopping activity occurring on the industry’s largest automotive shopper network. Channeling our collective…
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Added by CDK Global on February 22, 2013 at 3:30pm — 3 Comments

How to Suck at Social Media

Everywhere you turn these days there are tips, tricks, best practices and how-to material that explains what it takes to make your dealership successful in this new space. 

But in the end, they all say the same thing don't they?

In response to this, I am sharing with you what my new team put together over at SOCIALDEALER. It's a Prezi called …

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Added by Ryan Gerardi on February 22, 2013 at 1:00pm — 3 Comments

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