Professional Community for Car Dealers, Automotive Marketers and Sales Managers
As pointed out by JD Power and Associates, the automotive industry is continually challenged by fewer new cars sales and decreased service traffic. In understanding the impact these two situations have on the bottom dollar, car dealerships are forced to evaluate all processes related to sales and service retention.
Sales and service retention programs…Continue
Added by Stacy Mueller on March 8, 2011 at 10:27am — No Comments
We won’t mince words: If you’re a dealer still dragging your feet about keyword optimization, it’s time to jump in…Continue
Added by Cobalt on March 8, 2011 at 9:41am — No Comments
Added by Joseph Little on March 8, 2011 at 9:36am — No Comments
This is an excellent use of 'info-graphics' by Dr. Hans Rosling.
Depicts evolution of past 200 years of world population and wealth.
Ever get that sinking feeling that your auto dealership's website looks just like every other dealership's site? You're not alone--just look at every other dealership using some generic provider for their site. A website refresh is going to take a substantial amount of time and development, but if you can edit the text content, there are some things you can do now to help your website rank higher in search and keep your visitors on the pages.
Here are four simple tips for writing…Continue
Added by Paul Potratz on March 8, 2011 at 7:30am — No Comments
For Today's Dealership, One Website Is Simply Not Enough To Remain Competitive!…Continue
Here is some info on the New Facebook Message Platform:
Good relevant info.
Added by Jae Chang on March 7, 2011 at 8:01am — No Comments
Auto Dealer Electronic Uplist The Next Up® Reaches Milestone of 100 Installations;
Growth based on Results and Word of Mouth
Anaheim, CA, March 7, 2011 – The Next Up®, an electronic uplist designed to manage the sales activity of automobile dealership…Continue
Added by sara callahan on March 7, 2011 at 5:24am — No Comments
First, let’s reflect what dealerships have long worried over, and tried hard to control: their salespeople’s interaction with customers. …Continue
When reviewing a Customer Relationship Manager (CRM) for your dealership, the operation of the Internet Lead Manager (ILM) as part of your CRM software is essential to achieving your best Internet sales--regardless of whether you operate a BDC, an Internet Department, or cover your Internet leads with an…Continue
Know a direct mail campaign is the answer to your marketing woes, but stumped about where to start? We’ll help you learn the basics of an effective marketing strategy.…Continue
Added by Ralph Paglia on March 6, 2011 at 1:30am — No Comments
If the saying holds true that the shortest distance between two people is laughter, then it’s likely that the marketer who fearlessly goes for the jocular stands a better chance of disarming today’s increasingly knowledgeable and sophisticated consumers.
Case in point:…Continue
If you have been awarded a Fiat franchise, I would like to offer a free dealership profile page on www.fiatdealer.org. This website has strong search visibility nationwide.
The website has an optimized page for every state in the…
After recent years of diminished luster among some automotive marketers, sales and service customer prospecting appears to be striking gold once more.
Buoyed by a host of new statistical models and tools that facilitate the search for new car buyers…Continue
This is a true story told to me in 1996 BC (Before Computers) by my friend sales trainer extraordinaire Diana Ball Cooksey. (http://www.dbcooksey.com/)
Diana was a busy working professional and single parent with little time for projects outside her day-to-day work and home responsibilities. But she needed to buy some health insurance. So she left voice messages after hours (this is the days before PCs, remember) with three agencies,…
Added by Trace Ordiway on March 5, 2011 at 12:25pm — No Comments
This is a real story about resolving that last question--it involves direct mail, but follow along because it applies to all dealer advertising: The GSM at a dealer in a five-location dealer group in another state…Continue
Added by Keith Shetterly on March 5, 2011 at 11:30am — No Comments
I copied a great article written by Nick O'Neill....
We know that you are popular. But what if the most recent friend request you got isn’t actually from someone real? This is definitely a legitimate problem, but fortunately it’s nowhere near as big as what MySpace was like, where just about every friend request you got was fake — or at least that was…Continue
Added by Jae Chang on March 4, 2011 at 5:29pm — No Comments
It's amazing how many people have called to ask about the JC Penny and Overstock.com SEO scandal. Let me assure you that anyone who has taken my Automotive SEO classes or attended my workshops, the strategies that these unnamed SEO companies implemented is NOT anything I would have recommended.
I made a video to help car dealers understand that good…Continue
Added by Brian Pasch on March 4, 2011 at 5:12pm — No Comments
Automotive advertising agencies gather online at AdAgencyOnline.Net to listen and learn from automotive advertising insiders who host a blog talk radio station -- WAAOL, All Automotive Advertising News All The Time. These automotive advertising experts will be discussing The Art Of The Deal In Vendor Negotiations on Monday, March 07th. 2011 at 12:00 Noon EST. The show will focus on best practices for automotive advertising vendors who are actively negotiating software consolidations in the…Continue
Added by Philip Zelinger on March 4, 2011 at 8:38am — No Comments