QR codes are all the rage, but do they…
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I’m not an expert on political policy. For most of last night’s presidential debate, I didn’t really have a clue about what the candidates were talking about. Dodd-Frank? Simpson-Bowles?…Continue
Added by Stephen Jackson on October 4, 2012 at 11:30am — No Comments
Everyone knows that the automotive industry runs on loyalty. Faced with an ever-competitive landscape, dealers strive to cultivate long-term relationships with customers to drive auto sales and increase service and parts revenue. Dealers have…Continue
The social media sites were hot last night during the presidential debate between Former Massachusetts Governor Mitt Romney and current President Barrack Obama. Since the election of former President Bill Clinton, our nation has been evenly divided over which man is the best person…Continue
Let's face it. Klout is, for all intents and purposes, just a way for people to bolster their confidence and flex their social media muscle. It's a game, really, but one that's fun and that can help like-minded professionals find each other and network more effectively.
We compiled a list of the…Continue
According to the recent reports, the US financial advisers see fewer benefits from their use of social media as out of 440 advisers, only 25% are of the opinion that social media is necessary to reach out to a large mass of people. The same figure was at its double when most individuals and business firms thought this to be the best way to reach out to the target audience and boost the profit level with…Continue
Added by Rick Murphy on October 3, 2012 at 11:00pm — No Comments
A few years ago I boarded an airplane bound for the island nation of the Philippines. I spent a couple of years there learning the language (Cebuano/Visaya), meeting and making new friends, and providing service to those in need.
In my pursuit to learn the language, I was provided with some basic training and taught…
Added by Michael Cirillo on October 3, 2012 at 5:21pm — No Comments
For grins, and to help me get started with this post, I Googled “Customer Expectations”.
Of the 13,900,000 returned results, a link to an interview with Richard Branson stuck out because, well, he’s fabulous AND he’s someone who has apparently figured out how to do a lot of things right. Sir Branson says: “Pricing your product or service is only one way to exceed expectations. The other is through your front-line employees -- everyone who works with customers.” He goes on: …
Added by Shannon Page on October 3, 2012 at 5:12pm — No Comments
This is as much a question that I would love answered as it is a personal opinion that I'm posting on my own behalf. News of yesterday's big buyout of ClickMotive has many in the industry stirring up old (and new) feelings that the industry is heading towards one-stop-shops as a preferred choice.
Disclaimer: I work for KPA. With over 3,000…Continue
QR codes are all the rage, but do they…
There are tools. Tools are great if used properly. The biggest challenge with tools is that they can be turned into a crutch that actually takes away from the exposure of the post. In other words, you can "tool yourself out of the message" by overusing them or by using them improperly.
Today's webinar was…Continue
Special thanks to ADM contributor Rob Fontano from for his comment on why Yelp and other networks have slapped dealerships with removal of so many good and honest reviews overnight.
Rob said it best…
We have all seen the recent commercials Bing has launched claiming to be a better search engine than Google by offering blind tests to pedestrians around San Francisco, right?
Whether you fancy…Continue
The 13th Digital Dealer Conference & Exposition is fast approaching - just 3weeks left!
Not only is DealerOn a Title Sponsor, we will also have a booth (#1211), and many of us will be speaking as well! Going to be a busy, busy few days for the DealerOn group.
Here are the sessions we are going to be presenting:
"Double Your Fixed…Continue
Added by Ali Amirrezvani on October 3, 2012 at 7:38am — No Comments
The Truth About 3rd Party Lead Source Providers, Aggregators and Online Classifieds
I hear all the time that…Continue
Added by Sean V. Bradley on October 3, 2012 at 7:30am — No Comments
DealerTrack's announcement that they acquired ClickMotive for 48.9 million in cash came as no surprise to me. It was not a surprise because I had insider information. Quite the contrary. I have been predicting that the marketplace would have to consolidate based…Continue
Added by Brian Pasch on October 2, 2012 at 10:00pm — No Comments
DealerTrack Announces the Acquisition of ClickMotive
Added by Ralph Paglia on October 2, 2012 at 5:30pm — No Comments
General Motors recently announced a customer loyalty initiative to increase its customer retention rates from 52% to 58%. The car manufacturer has assigned a concrete value for every percentage point of improvement in customer retention rates: $700 million. If GM achieves their goal of 58% customer retention, it will add $4.2 billion in annual revenue to the bottom line.
Six percentage points may not sound like a lot, but 52% is the industry’s average and 58% would put GM in the same…Continue
Added by Mike Gorun on October 2, 2012 at 11:40am — No Comments
Your dealership, like any business, has a mission. It might be to sell the most cars in the region. Maybe you’re focused on retention through your service department or simply providing the best dealership shopping experience for your customers. Whatever your business…Continue
Added by Stephen Jackson on October 2, 2012 at 11:30am — No Comments
I read this article yesterday, AutoNation is stepping up their game...
AutoNation's big digital push…