Professional Community for Car Dealers, Automotive Marketers and Sales Managers
A Case Study: Elder Ford of Tampa, FL
by Scott Empringham, Flash Point Communications
Lead-generating Facebook Content?
More and more Dealers find themselves struggling to produce compelling Facebook content. Even more are struggling to generate a Return on Investment. Some have even given up trying. (Social is about community, not sales, right?) Elder Ford of Tampa (…
Top five social media influencer and MINI USA marketing head close DSES and open JDPA events; discounted combo-ticket pass for the consecutive events available
SALT LAKE CITY, UT – August 7, 2012 – DrivingSales and J.D. Power and Associates today announced that Scott Stratten and Tom Salkowsky will keynote a special session, sponsored by Cars.com, that bridges the 4th annual…Continue
Added by Crystal Hartwell on August 7, 2012 at 7:30am — No Comments
When it comes to our data and how it affects our business, to how we can and must make money with it, we in retail automotive need to wake up! We need an "Internet Moment"--but, first, what the heck is that? Understand that the "Internet Moment" was birthed this way at a very famous company: The mid 90’s were a…Continue
Dealers United Selects KPA from 70 Website Vendors for August Member Deal
In addition to the website deal, current Dealers United members can take advantage of SEO services offered by KPA
Sarasota, FL – August 7, 2012 - Dealers United, the first service to truly leverage the buying power of individual dealerships, launched their August member deal today, website…Continue
Added by Patric Timmermans on August 7, 2012 at 7:29am — No Comments
General consensus in advertising today is usually that the most effective advertising is specifically targeted to a narrow field of people that you want to reach. For years this has been accomplished with complicated technology and it has definitely shown performance improvements from non-targeted to…Continue
Added by Timothy Martell on August 7, 2012 at 5:17am — No Comments
Has anyone had experience with Autofriend leads. I am thinking about trying them out but wanted to check with others in the industry that may have or is using them. Any feedback would be greatly appreciated.
Added by Peter Stratton on August 6, 2012 at 3:12pm — No Comments
Does anyone have any real insight at to what is going on with the Google-Reviews Disappearing Act????
Once again all of our 157 reviews but two have disappeared from Google..................... does anyone out there have any insight as to why this is happening??? What is the root of the problem???
I found this article; …Continue
What can a blog do for a dealership website, exactly? Some of you may have heard ActivEngage CEO Todd Smith speak on the digital conference circuit. Automotive thought leaders contact Todd first for marketing tips on the latest advertising strategies. Marketing publications …
Added by Stephen Jackson on August 6, 2012 at 2:00pm — No Comments
Are you using Rich Media in your ads yet? If not, it might be time to get rich. Rich Media ads such as Video, Flash Video, Animation Display Ads, and Interactive Ads are characterized by features click to call actions or even Flash games. These Rich Media ads have been around for many years, but they’ve only just now hit their stride. Two main reasons for this rise in popularity are the decreasing cost of video and more robust operating systems that are able to load videos quickly and…Continue
Added by Daniel Blau on August 6, 2012 at 11:19am — No Comments
Today’s educated consumer empowered by knowledge they acquired on the internet has little patience for a self-serving dealer message. A click of their mouse will answer their questions and find a vehicle that fits their needs leaving little reason to visit a dealership. Truth be told, the brick and mortar auto dealership is not necessarily the most efficient business model for cost conscious consumers or profit driven auto dealers to achieve their respective goals.
Added by Philip Zelinger on August 6, 2012 at 10:29am — No Comments
We all know blogging is a crucial aspect of any business’s…Continue
Added by Timothy Martell on August 6, 2012 at 6:02am — No Comments
I have seen many issues polarize dealers, and at times energize them during my 30 years in the car business.…Continue
We all know it's impossible to make every customer happy. There are often confusions in the automotive industry that consumers simply do not understand. They can do unreasonable things to try to get back at the dealership when they perceive that they were not treated properly.
This was a challenge a decade ago and before when word-of-mouth was arguably the most important factor in the success of a dealership.…Continue
Having looked back over nearly two decades of automotive advertising from newspapers to niche auto and RV magazines, I find it interesting that nothing has changed. The methodology and strategy has had no improvements which begs to ask: are the results getting any better or are they continuing to diminish?
One of the…Continue
When my, then girlfriend, now wife Bernadette and I announced to our families that we were going to get married it was met with let’s call it muted approval (concern and disapproval really). First off, we were thousands of miles away from either of our kin, stationed on the island of Guam. Secondly, we were young, 19 and 21. Finally, we hadn’t known each other very long (I proposed on our second date!). We had met in Colorado at Lowry, AFB and I arranged an…Continue
AutoCon 2012 Special 2-for-Tuesday discount – Please include the name of the SECOND ATTENDEE in the attendee shirt box in the form that appears on the linked page...
The 2012 AutoConnections Conference & Exposition (aka AutoCon 2012) brings unrivaled energy, experience, and education to the fall conference circuit. Held at the majestic Aria Hotel and Casino in Las Vegas, this conference was created to help all members of your…Continue
Added by Ralph Paglia on August 4, 2012 at 2:00pm — No Comments
The customer / vendor relationship is an important one. Customers rely on vendors for different aspects of their business that affect their bottom line, in one way of another. Vendors rely on customers for income — and a bad experience can lead to a drop off in current and future business.
Following up on the last blog "Who's Fault is it?" this article, I will recommend 10 things that a customer must do to preserve the value of a relationship with the Vendor. And since relationships…Continue
Added by Todd Katcher on August 4, 2012 at 1:30pm — No Comments
Automotive Media Partners LLC and First Class Educators are pleased to announce the fourth recipient of the…Continue
Social media is a broad term that covers a lot of sites on the web these days. Its a term that has a lot of connotation attached to it, and recently, companies have been paying big money for anything that shows a hint of success in the world of…Continue
Added by Timothy Martell on August 3, 2012 at 6:17am — No Comments