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All ADM Member Blog Posts (10,861)


Influencer
Internet Lead Lingo: “I’m Not In the Market” Means “Don’t Pressure Me”

I’ve always believed that Internet customers have the same objectives—and objections—as showroom customers: the only difference is the way they choose to contact the dealership.

 …

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Added by Josh Vajda on May 23, 2012 at 12:00pm — 6 Comments


Influencer
East Coast Dealers Encouraged To Attend Dealer Pit Stop in New Jersey on June 12th

Dealers don't get many opportunities to attend powerful automotive conferences in New Jersey.  Why the Garden State is ignored, it is hard to tell.  However, on June 12th, East Coast dealers will have a chance to send their team to a one day conference with 12 relevant workshops.

Here is the conference brochure:  …

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Added by Carrie Hemphill on May 23, 2012 at 11:30am — 2 Comments

The Perfect Blogger-Social Media-Marketing Relationship

Recently I started to talk more about blogger outreach with dealers to test the waters on how effective it would work in the automotive industry.

Blogger outreach means developing strong online relationships with key influencers in your market and having them promote your business through their blog or social media channels.

This isn't anything new. Every social media specialist talks about it.

But what I'm proposing is to take it a step further…

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Added by Christine Rochelle on May 23, 2012 at 9:48am — 2 Comments


Influencer
DrivingSales Named Finalist in 2012 American Business Awards(SM)

Business intelligence data company named a Finalist for Most Innovative Company of the Year

Salt Lake City, UT -- May 23, 2012 -- DrivingSales, (http://www.drivingsales.com), was named a Finalist in the Most Innovative Company of the Year category in The 2012 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie® Award winner…

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Added by Crystal Hartwell on May 23, 2012 at 9:17am — 1 Comment


Influencer
If Support...

If Support…

  • Responded with a call instead of silence
  • Gave you immediate attention instead of a support ticket number
  • Answered the phone immediately instead of a queue
  • Has a queue, then you know something is desperately wrong
  • Responded with action instead of a timeline
  • Categorically ranked your need based on how much it is their fault and handled those first.
  • Wasn’t overseas
  • Is handled with grace and humility instead…
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Added by Joe Webb on May 23, 2012 at 8:30am — No Comments


Influencer
Road to the Sale is More than Ten Steps--You Knew this, Right?

Yeah, you know the Road to the Sale (RTTS) like the back of your hand, right?  Do you also know the Road to the Sale From the Sale?  Or the Road to the Sale from the Unsold?

And do you train your staff on any of this?  Even if you like a shorter RTTS, take a look below and see what you are missing!

This…

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Added by Keith Shetterly on May 23, 2012 at 8:00am — 9 Comments

Is Certified the New “Organic?”

 Like ‘natural’ food labels, has the overuse of ‘certified’ lost its power in the used car market?

 

Once upon a time, a label of ‘natural’ on food products… or anything else, conjured up images of health and purity and assurances that the product was pesticide and chemical-free – but today, with all things natural in vogue and not a standard or regulation in place, the label has suffered from over-exposure and it has become a far less meaningful brand tool for the food…

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Added by Jeffrey Schwartz on May 22, 2012 at 3:08pm — No Comments


Influencer
Bridgewater NJ | Infiniti Memorial Day Weekend Sales Event | Douglas Infiniti in Summit NJ invites you to our Memorial Day Sales Event

 You can see our New Car Specials by clicking the picture below OR just visit;

www.InfinitiOffers.net

***See you this…

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Added by Ken Beam on May 22, 2012 at 2:12pm — No Comments


Influencer
Clever iPad Promotion and New UltraCare PPM Program Helps Hare Chevrolet Crush Aftermarket Service Shop Competition.

I have been doing regular blogs about successful promotions in dealerships that come to my attention. In this blog I wanted to let you know about a Prepaid Maintenance Plan (PPM) promotion that was extremely successful at Hare Chevrolet.

 

Hare Chevrolet has improved customer retention and increased its Customer Pay RO count by 12% since instituting a dealer branded Prepaid Maintenance Program (PPM) earlier this…

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Added by Mike Gorun on May 22, 2012 at 12:56pm — No Comments


Influencer
Technology is a Queer Thing. It Brings Greats Gifts with One Hand and Stabs You In the Back with the Other.

The title of this blog is a famous quote by C.P. Snow. It reminds me of a seminar I attended at Digital Dealer, in which I laughed at a scene that was shown from the TV show “Men of a Certain Age.” A 20-something kid comes in to a dealership with his smartphone and mobile app, knows the vehicle he wants, knows exactly what he wants to pay for it and knows what the competitor down the street is selling it for.

 

With information from his smartphone, the 20-something thwarts…

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Added by Mike Esposito on May 22, 2012 at 12:21pm — No Comments


Influencer
VinSolutions CSO Sean Stapleton and VP of Interactive Marketing Kendall Billman to be Featured Speakers in CARFAX PowerUp Webinar

VinSolutions, an industry-leading developer of automotive Internet- based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, announced that Sean Stapleton, Chief Sales Officer and Kendall Billman, Vice President of Interactive Marketing, will be the next featured presenters…

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Added by Joey Little on May 22, 2012 at 11:13am — No Comments


Influencer
NJ Infiniti - You`re invited to the Douglas Infiniti Memorial Day Weekend Event in Summit NJ












































 







 
 
 
 
 
 

 …

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Added by Ken Beam on May 22, 2012 at 10:57am — No Comments


Influencer
Google Places New Bulk Listing Management Tool

Does your car dealership sell have more than one location?  If so, big news from Google Places.  In the past, it was difficult and cumbersome to create and manage more than one Places account.  To help their users, Google Places has created a new Bulk Listing Management Tool.

This new tool allows your dealership to edit one or more listing, search your listings (filtering by specific info or by listing with errors), and upload new listings from a data file or…

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Added by Ali Amirrezvani on May 22, 2012 at 10:47am — 5 Comments

The Social Network You’re Overlooking

I believe most of us understand and acknowledge the increasingly significant relevance of social media in our industry.Unfortunately, the buzz can lure us into overlooking the use of potent traditional social networks. We ignore them at great risk.

Social media that incorporate these overlooked…

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Added by Kurt Kubicki on May 22, 2012 at 8:47am — No Comments


Influencer
Facebook Promotions: Earned Media Through Sharing, Entry Produce Different Results

Facebook Promotions: Earned Media Through Sharing, Entry Produce Different Results



Automotive Social Media Campaigns that…

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Added by Ralph Paglia on May 22, 2012 at 8:40am — No Comments


Influencer
Tom White, Jr. Named Head of Dealer Services for DrivingSales

Ultra-progressive dealer helped lead Suzuki of Wichita to #1 retailer in nation; joins DrivingSales to help other dealers achieve success

SALT LAKE CITY, UT – May 22, 2012 – DrivingSales today announced that one of the top performing dealers in the country, Tom White, Jr., has joined the rapidly growing company to head its Dealer Services division, helping others to achieve similar success.  White joins DrivingSales from…

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Added by Crystal Hartwell on May 22, 2012 at 8:18am — No Comments


Influencer
Who Runs the World? Girls!

At my parent’s house my mother has a plaque that reads, “En esta casa canta el gallo pero manda la gallina.”  For my non-Spanish speaking readers, it translates to: in this house, the rooster sings, but the hen gives the orders. Simply put, who runs the world? Girls!

We all know mothers are very influential in the household and when it comes to major purchases, but how influential are they? According to …

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Added by Ketty Colom on May 22, 2012 at 6:41am — No Comments


Influencer
Service Into Sales Article

Hi All,

I collaborated on the following Edmunds’ article. I think the ADM membership may find it very interesting and helpful. A dynamic has developed into search queries on Edmunds, and the broader web, where customers who are holding on to cars…

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Added by John Giamalvo on May 22, 2012 at 6:30am — 2 Comments


Influencer
Lithia Automotive Launches Driver Connect(SM) to Reach Next Gen Customers

DMEautomotive’s mobile shopping and vehicle ownership app allows Lithia dealerships to target younger service/sales customers and keep current customers ‘close-at-hand’



Daytona Beach, FL –May 22, 2012
DMEautomotive (DMEa) today announced the roll-out of its breakthrough mobile app, Driver…

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Added by Crystal Hartwell on May 22, 2012 at 5:41am — No Comments

Did GM Make a Wise Decision Dropping Facebook as an Advertising Medium?

General Motors has long been a staple of the American automotive industry.  Facebook is the latest billion dollar IPO.  Why is GM pulling ten million dollars a year in advertising from Facebook?

On the surface, this looks like GM is retreating saving advertising dollars.  When you dive into the issue, many wonder if the government run company is staying away from investing in the publically traded company for other reasons.  GM states that the risk to advertise is not worth the reward…

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Added by James Schaefer on May 21, 2012 at 8:18pm — No Comments

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