Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I am curious what you all have seen from any OEM where mobile devices are being used to facilitate presentations to customers, help in a selling situation or bring training to a retail associate?
Think iPad, smart phones etc
Thank you for all your help!
I made a promise to myself that following my next conference I would make time to properly capture my thoughts and musings and get them into my blog. That being said I had the priviliedge of attending another Digital Dealer conference and came away like I always do, filled with new insights, facts, figures and of course the opportunity to connect with some really awesome people.
Four of us headed down together, Barry Hillier, Ralph Reefke and myself, all from Dashboard/Glovebox…
Coming back from DD10 my mind is a buzz with everything I learned, saw & heard. Me & about 1200 other people are probably suffering from information overload. Now we are processing it all, dissecting the session notes we furiously transcribed, sorting through the conflicting messages from vendors & presenters, trying to figure out what information & tools we gathered apply to us & how we can implement them to do what we all want....to sell more…Continue
Added by Dana Perkins on April 25, 2011 at 8:30am — No Comments
Atlanta, GA: Top automotive industry trainer Jim Ziegler presents a dynamic super seminar event to help auto retailers meet fiercely competitive marketing challenges in today's high-technology retail environment. This major automotive learning opportunity will be held in Kansas City on May…Continue
Added by TERRY GIBSON on April 25, 2011 at 7:00am — No Comments
Vilified, customers petrified of an industry wrought with ne’er-do-goods;
Loathed and convicted of wrongs committed by others- perhaps we’re misunderstood?
What appears to me is an honorable, loyal sister and brotherhood.…Continue
As promised, here's the video below of ADM members that I was able to capture at Digital Dealer 10 in Orlando, FL, last week. Many thanks to ADM for helping me with the opportunity to shoot this video, and many, many thanks to the members who participated. Digital Dealer was a great experience, and I hope to attend many more!
ADM Editor for Coordinated Marketing…Continue
Added by Ralph Paglia on April 23, 2011 at 6:30am — No Comments
Those of us who use social media as a tool to track and utilize our influence on sites like Facebook and Twitter often find a need for the right tools to make it happen. As I spoke at the Automotive Marketing Boot Camp last weekend, the question of the "best of the best" tools kept…Continue
Added by J.D. Rucker on April 22, 2011 at 2:00pm — No Comments
I taught at Brian Pasch's bootcamp, and I didn't get to everything in my class because of time, of course. However, besides ALWAYS having calls to action (more on that later), I have…Continue
The phone and the group are inundated with…Continue
The Automotive Summit Series, hosted by Thought Leadership Summits on June 14th & 15th at the Ritz-Carlton Marina del Rey
Many past delegates requested continuity between Summits, so for 2011, Thought Leadership Summits (TLS) has added "Keynote Continuum" presentations as a follow-up to the 2010 keynote addresses.
At the Automotive Customer Centricity Summit on June 14th, Hyundai will return to provide an update on their Assurance, Blue…Continue
Added by Jon Munzel on April 22, 2011 at 9:16am — No Comments
Added by TERRY GIBSON on April 22, 2011 at 7:55am — No Comments
Integrate Social Into Your Website…Continue
Added by TERRY GIBSON on April 22, 2011 at 6:59am — No Comments
Many dealers are hesitant to let their salespeople use Facebook because they expect employees to waste too much time chatting with their friends, playing Farmville, etc. This concern is understandable when you want your salespeople to be on the floor selling, following up to leads over email and phone, and making the most of their time. But you can’t ignore the fact that the majority of your potential leads are using Facebook and it is a legitimate tool for…Continue
The Facebook juggernaut has run out of steam in the U.S. According to Nielsen Wire the unique visitors has settled in between 130M and 135M per month (lower than the ComScore data in the graph below) and time spent on Facebook each month continues to decline.
What growth there is in the U.S. is with retirees and pre-teens with a net loss of users in the 20-something demographic - basically the early adopters of Facebook are bored with it and have moved on now that their Grandparents…Continue
Automotive Customer Centricity Summit - June 14th
Thought Leadership Summits (TLS) is pleased to feature a Keynote Presentation from Thilo Koslowski, Vice President & Lead Automotive Analyst at Gartner at the Auto Customer Centricity Summit. Thilo's presentation will focus on the challenges and opportunities technology is creating for the automotive industry, and how effective collaboration between OEMs, Dealers, and Captives is the next step in the evolution of customer…Continue
Added by Jon Munzel on April 20, 2011 at 8:47am — No Comments