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All ADM Member Blog Posts (12,301)


Influencer
Results of Google New Cars Beta Advertising Program in San Francisco





I've written a number of articles on the Google "Cars" program that has been in Beta Testing in the San Francisco Bay area.  (…

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Added by Brian Pasch on January 29, 2013 at 1:43pm — 2 Comments

How Big Data and Customer Analytics Can Boost Customer Retention.

TechWeb, a division of United Business Media (UBM Tech) recently released a comprehensive white paper sponsored by IBM, titled, “The State of Customer Analytics: Taking a Proactive Approach to Loyalty & Retention”. The white paper explores how customer analytics can increase customer retention and minimize defections through optimally timed, personalized retention offers while significantly improving a company’s bottom line.

Most companies have vast amounts of data about their… Continue

Added by Mike Gorun on January 29, 2013 at 1:30pm — No Comments

The Half-Life of Educational Content

The great part about digital marketing is that there is no shortage of advice to be found. No matter what corner of the web you land on, people are telling you how they have cracked the Google algorithm or how they can read pagerank in their Starbucks tea leaves. The only problem is that digital marketing advice, by its very nature, has a short half-life. It…

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Added by Timothy Martell on January 29, 2013 at 9:00am — 2 Comments

Automotive Mobile Marketing 101: 6 Tips Get You Found on the Phone

People are increasingly using smartphones and other mobile devices to search the Web.

Your site needs to be optimized for mobiles in order for them to find you.

1) Target Mobiles with Ads

Ad networks let you…

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Added by Joe Schwartz on January 29, 2013 at 8:36am — No Comments


Influencer
Are You Going to the 2013 NADA Conference?

Great weather, fun things to do and see, (you can meet Mickey Mouse!) - why wouldn’t you want to attend the 2013 NADA Conference in Orlando? From February 8th - 11th you’ll enjoy great workshop sessions and keynote speakers like our very own Todd Smith.

Below is what Todd will be…

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Added by Ketty Colom on January 29, 2013 at 7:57am — No Comments


Influencer
LinkedIn Expands to Follow Specific Brands and Products

LinkedIn recently launched Showcase Pages in an effort to consolidate brand presence. Showcase Pages are made to complement Company Pages, with the focus on following specified brands as opposed to the company.

This will enhance LinkedIn, giving users the ability to expand their brand relationships and understand the demographics of each brand follower by specific interest within an organization. Additionally, Showcase Pages come with LinkedIn analytics.

This new feature is…

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Added by Rebecca Ward on January 29, 2013 at 7:00am — No Comments


Influencer
If You're Doing Facebook Right as a Business, There Will be Haters

Haters

There’s always a risk when it comes to aggressive advertising and marketing that many are unwilling to take. On television, radio, search, and display ads, there will be those who do not appreciate what you’re putting in front of them. On social, this is greatly amplified because people have the ability to respond.

It is nearly…

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Added by J.D. Rucker on January 28, 2013 at 9:00pm — No Comments

The Eighth Commandment of Automotive Video Marketing: Use RSS [Tutorial]

[GEARHEAD ALERT]

In this post I will show you what you need to know to exploit RSS (Really Simple Syndication) for syndicating your online video content, specifically for videos…

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Added by Joe Schwartz on January 28, 2013 at 7:00pm — 2 Comments

Local Digital Ads Take Center Stage for SMBs in 2013

More SMBs pay attention to mobile

Highlights from eMarketer:

  • US local digital advertising will reach $24.5 billion in 2013, a 25% share of total local ad budgets
    • That’s an increase of 31% over 2012, vs. a 7.6% rise expected for national digital advertising
  • Display ads and paid search together will account for 60% of total local digital advertising
  • Three-quarters of SMBs reported…
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Added by Joe Schwartz on January 28, 2013 at 5:30pm — No Comments


Influencer
ADM Scholarship Winners Announced by First Class Educators

The winners of the ADM Scholarship Program have been chosen and announced on behalf of First Class Educators. These two candidates will receive complimentary registration and hotel stay at the Digital Marketing Strategies Conference, February 5-7, 2013 just prior to the NADA Convention.

 

Since…

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Added by Carrie Hemphill on January 28, 2013 at 2:30pm — No Comments

Facebook's Nearby will do more for Dealers than Groupon's

Groupon or Facebook Nearby?

Added by Patricia Price on January 28, 2013 at 1:33pm — No Comments


Influencer
Toyota "Wish Granted" Super Bowl ad Kicks VW's butt

So last week VW rolled out a teaser of it's potentially car-less ad scheduled for the "Big Game" this Sunday. Now we have Toyota's Wish Granted ad, which seems to have the 'big three' for charm and appeal:

  • Pretty Girl (Kaley Couoco from Big Bang Theory)
  • Talking squirrels (who doesn't love them?)
  • Cute kids (cute-ish,…
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Added by Big Tom LaPointe on January 28, 2013 at 10:21am — 5 Comments

Google+ Gains on Twitter and Facebook

For years, the social media landscape has remained largely unchanged. Sure, you have things like Pinterest and Instagram popping up, but the big things for business have consistently been Marketing with Twitter and…

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Added by Timothy Martell on January 28, 2013 at 9:30am — No Comments

Make Money Mondays With Sean V. Bradley - Millionaire Car Salesman - Automotive Sales - (E3)



http://www.internetsales20group.com

http://www.seanvbradley.com

Every Monday CEO of Dealer Synergy, Sean V. Bradley releases a video "Make Money Mondays"...

Tips, Advice, Strategies, Motivation, Inspirational...

All on Success, Wealth and of course Making…

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Added by Sean V. Bradley on January 28, 2013 at 7:30am — No Comments


Influencer
The Good Ol’ Boy Network (GOBN) Limits Dealer Success

The Good Ol’ Boy Network (GOBN) of the car business limits us in how we apply experienced and/or capable people, how we run our dealership’s business, and in how we approach women in this business for everything from ownership, to manager spots, to sales positions. And, by doing all that, limits our success.  And our…

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Added by Keith Shetterly on January 28, 2013 at 7:15am — 26 Comments


Influencer
NADA 2013 Workshop Provides 5 Strategies to Prevent Dealership Service Centers from Becoming Senior Centers

 

 

‘5 Ways to Engage the Next Generation of Owners’ helps dealerships understand the threats to their service bays, and includes a step-by-step guide to increase loyalty and capture the next generation of customers

 

Daytona Beach, FL –January 28, 2013 – DMEautomotive (DMEa), the leader in science-based, results-driven …

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Added by Crystal Hartwell on January 28, 2013 at 6:21am — No Comments

eLeads Consultants

Friends, I am sourcing a new team of internet professionals for a major OEM project and still a couple of spots open. If you are an experienced consultant and are looking for a long term project please email me  your contact information at Andrewj@jetpackmania.com 

I look forward to hearing from you,

Many Thanks

Andrew J

Added by AndrewBarter on January 27, 2013 at 3:36pm — No Comments


Influencer
Give Your Service & Parts Customers Quality Video in 2013

What's on every website visitor's mind in 2013?

According to every marketing study and statistic under the sun, web surfers and search engine users want more online videos.  Every year, more and more people are watching videos on the internet, commenting on videos, sharing videos on social networks, and especially seeking out videos when they…

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Added by Chris Branum on January 27, 2013 at 3:30pm — 9 Comments

What is holding up Video?

Below you will find a short review of a new tool designed to allow dealerships to co-browse, share screens all while speaking face-to-face with their website visitors.  This seems like the future of automotive sales to me.  I am curious as to why this is so slow to come to our industry and others.  Any ideas on when technology like this will be widely used in the car business and what might stand in it's way?

 

There is a new piece of technology that will truly…

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Added by Jason Mickelson on January 27, 2013 at 2:20pm — No Comments

Facebook Customer Engagement with Business: 89 Percent Driven by Photos

Photos Posted on Facebook Represent 89% of the Most Engaging Business Posts, Including Car Dealers...…

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Added by Ralph Paglia on January 27, 2013 at 11:30am — 6 Comments

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