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All ADM Member Blog Posts (9,579)

How to Convert Your Dealership Facebook Profile to a Business Page

Is your dealership Facebook page a personal profile?  Perhaps way back when management told someone in the store to create a page for the dealership, that someone inadvertently used the personal profile platform.  Today, this is the single most common mistake for dealerships. … Continue

Added by Kathi Kruse on August 16, 2011 at 10:37am — No Comments

Google Bread Crumbs Turn To Loafs of Bread This Morning

Everyday I wake up and head into the offices of Dealer e Process, I am systematically doing searches on Google to see what has changed from 24 hours ago. And guess what - here we go again! Do a search on your dealer name and take a look at Google's latest change to the bread crumbs for your dealers website.…

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Added by Dave Page on August 16, 2011 at 8:00am — 1 Comment

Upcoming Management Workshop in Cincinnati OH

Mark Tewart's“High Performance Management Workshop”

 

 

          When:        Monday, September 19th and Tuesday, September 20th

Where:       Hilton Cincinnati Netherland Plaza (35 West Fifth St.)  Cincinnati OH

         Times:      8:30 - 4:30 Wednesday and 8:30…

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Added by Mark Tewart on August 16, 2011 at 7:39am — No Comments

Google Expands Sitelinks in Organic Search Results Pages

Before I share this recent change I noticed in Google, I have to say that Google is making frequent  changes to organic and paid search results and dealers have to stay connected with these changes.  Your Automotive SEO strategy can not be STATIC, it has to be dynamic.

 

It is great to see that a number of automotive leaders are sharing what they are seeing.

 

Dave Page, from…

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Added by Brian Pasch on August 16, 2011 at 7:30am — 3 Comments

Empowerment beyond "Just Because" or "Because I Told You So"

When I was a child, I was the question asking machine.  Now that I am an adult, I am the question asking machine.  Not because I want to be annoying.  I really want to understand why.  Knowing the why helps me deliver on the expectations.  Knowing the why gives me the follow through to see an opportunity to completion. 

 

Understanding why gives me access to…

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Added by Stephanie Young on August 16, 2011 at 7:30am — No Comments

CAR-Research XRM Releases Auto Dealers' Guide to Outselling Competition

 

CAR-Research XRM Releases Auto Dealers' Guide to Outselling Competition, Increasing Car Sales, Decreasing 3rd Party Leads, & Closing more Be-Backs…

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Added by sara callahan on August 16, 2011 at 6:41am — No Comments

Thankful for being an American

I was off work today to attend the swearing in of my wife Chrissy as a United States citizen. My step-son became a citizen automatically. I want to share this with you.



We had 135 people being sworn in from 39 different countries. They called them by country so you could see the individuals and where they came from. It was truly impressive. My wife was from the Republic of China and was there with 5 others from that same country.



The head of Immigration in Chicago gave a… Continue

Added by Tom Gorham on August 15, 2011 at 6:58pm — 2 Comments

New Jersey Hosts Internet Battle Plan 7

East Coast car dealers should mark their calendars for the Internet Battle Plan 7 which will be held October 5-7th in Park Ridge New Jersey.   As a life long resident of the Garden State, I welcome this headliner event for car dealers in October.

 

Park Ridge is conveniently located…

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Added by Brian Pasch on August 15, 2011 at 5:58pm — 6 Comments

QR Code Users; Male, Young, Wealthy

QR Code Scanners Skew Male, Young, Wealthy…







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Added by Ralph Paglia on August 15, 2011 at 5:19pm — 1 Comment

Going Beyond OEM Website Approved Solutions



There's at least one angry car dealer that is fed up with OEM-mandated website companies. Approved website vendors help maintain the manufacturer's brand integrity and uniformity, but where does that leave you?

While the officially-mandated approach can be quite…

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Added by Richelle Farley on August 15, 2011 at 5:14pm — 2 Comments

3 Ways to Improve Marketing & Sales Alignment

3 Ways to Improve Marketing & Sales Alignment

Written by Kathy Rizzo of TeleNet Marketing Solutions.



Marketing and sales…

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Added by Ralph Paglia on August 15, 2011 at 12:07pm — No Comments

Google Changes The Search Game Again

For those of you who know me, you know how I love to keep an eye on others industries in hopes of bringing great technology and insight to the auto industry. That being said, I was doing some searches this morning as I was working on a new SEO strategy for the Fixed Ops side of the business for Dealer e Process and dealer websites, when I discovered something new AGAIN.

Above the Place Page Listings, there is now Related Searches broken down by Brands, Stores,…

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Added by Dave Page on August 15, 2011 at 11:30am — 3 Comments

Knowledge is Not Power

I want to take a look at a myth that has been a mainstream statement for years – the idea that knowledge is power. I find as I visit stores and conduct workshops across the country, I meet a lot of “know it all” salespeople or worse yet, negative salespeople who want the customer to take all of the responsibility for not buying a car. I also want to reach out to the people that sit in training nodding their head in agreement or taking a ton of notes, only to leave behind the concepts they… Continue

Added by Cory Mosley on August 15, 2011 at 8:29am — No Comments

The Winds of Change

We tend to think of change in the automotive business in isolated terms.  Some say the Internet has destroyed the automotive business.  Some embrace the changes and see opportunities.  But the changes we see everyday are something more than that.  They are truly universal and apply to all aspects of life.

 

The Internet has made global, local.  It has brought together people, ideas, and cultures from all over the world.  It has brought down governments.  Do you think your small…

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Added by Tom Gorham on August 14, 2011 at 2:26pm — 6 Comments

Reliability Perceptions are Changing - Not Good for Toyota

Since all cars are better built today, will Toyota's "reliability" franchise be compromized?

(editor's note)

 

It’s no secret that…

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Added by Ralph Paglia on August 14, 2011 at 6:30am — 13 Comments

99% of Social Media Experts are Clowns - Gary Vaynerchuk

(latest e-mail from our friend Bryan of SoCal Action Sports Network and LinkedOC who had an interesting interview with Gary Vaynerhuk)

 

Hi everyone,



Hope you're surviving trade show hell...



Gary Vaynerchuk, who actually is a real social media expert, recently weighed in on the state of social…

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Added by Charles Kim on August 13, 2011 at 4:18pm — 17 Comments

DrivingSales Executive Summit in Las Vegas Destined For Success

 

Join me in Las Vegas from October 9th-11th for the DrivingSales Executive Summit at the Bellagio Hotel.  

 

This year Jared Hamilton has pulled out all the stops to create an event unlike any in the automotive industry.  I encourage you to register today by visiting:  http://drivingsalesexecutivesummit.com 



This conference in unique in…

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Added by Brian Pasch on August 13, 2011 at 9:30am — No Comments

Increase engagement and SEO with video

 

First lets look at some stats

•80% of all clicks come from the top three positions of Google’s first page results.
•vSEO is 50 times more likely to appear on Google’s first page than just text SEO.
•YouTube is the second largest search engine, behind Google.
•41% of car buyers search YouTube.      (Source: Michelle Morris, Google)
•Over 30% of all Google searches…
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Added by TERRY GIBSON on August 12, 2011 at 7:30am — No Comments

Automate Your Craigslist Posts

 

Posting your new and used inventory on Craigslist is time consuming and downright rough if you’re listing cars one by one. We’ve heard some horror stories from our friends at car dealerships where they spend a whole day posting cars to Craigslist only to get them flagged and removed. On top of that, Craigslist ads expire after 7 days and you’ll have to repost all of them. It’s a tedious process but having a strong presence on Craigslist gives you huge advantages.…

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Added by Richelle Farley on August 11, 2011 at 3:30pm — No Comments

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