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CAR-Research XRM adds Service Drive Control Manager to CRM; Help Auto Dealers Increase Vehicle Service Business and Profitability

CAR-Research XRM adds Service Drive Control Manager to CRM; Help Auto Dealers Increase Vehicle Service Business and Profitability



Houston, Texas, December 13, 2010 – CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the launch of Service Drive Control Manager. The new CRM module provides all of the tools necessary to effectively manage a profitable service department. It is built right into the CAR-Research CRM solution. Dealers… Continue

Added by sara callahan on December 13, 2010 at 5:37am — No Comments

Is Cloud Based Software Green Software?

Cloud based, or web based software, has quickly became the best way to deliver software to users. All new software products are now cloud based and there are virtually no limitations to web browser based software these days. Being that cloud based software doesn't require buying servers, that got me thinking... is it "green" software?

There are numerous advantages to cloud based software:



1. Better cross platform support - Windows XP, Windows 7, Mac,…

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Added by Matt Watson on December 12, 2010 at 8:05pm — No Comments

Hyundai Equus Dealers Reminded To Start SEO Campaigns

The 2011 Hyundai Equus has arrived at select Hyundai Dealers across the USA and I want to remind Equus dealers to get their microsites, press releases, SEO, and organic digital marketing started. A few dealers have taken the national lead for marketing the Equus, like World Hyundai in…

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Added by Brian Pasch on December 12, 2010 at 6:30am — No Comments

9 Habits Of A Highly Effective Conversion Marketing Strategy

A few days ago I posted “Good News and Bad News about Microsites and Landing Pages.” In that post I said that many dealers are getting microsites, which is good; however they are getting them for the wrong reasons, and that’s bad. I don't see a lot of strategy behind most microsite initiatives and, to be honest, there are more than a few vendors selling them with no strategy at…

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Added by Larry Bruce on December 11, 2010 at 5:22am — No Comments

Couch Potatoes Go Social

Social media gives you the opportunity to talk to the world in real time about what you're watching on TV. By posting to Facebook or Twitter on your smartphone, you can reach far beyond the world of your ugly upholstered couch and tell the world what you think about what you see. Positive words about a show can encourage your friends to watch it, and vice versa.

Now, think about the millions…

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Added by Paul Potratz on December 10, 2010 at 2:14pm — No Comments

Social Media Index for Dealerships

Social Media Index for Dealerships

A great Social Media Campaign for Automotive Dealers requires a bunch of essential components. There’s more to a Social Media Campaign than to have your dealership’s profile created on a billion networking sites. After reviewing a bunch of Social Media Index results for dealerships across the country I’m starting to see what separates great Social Media Campaigns from mediocre ones.

Car…

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Added by Paul Potratz on December 10, 2010 at 2:04pm — No Comments

The success of change is attitude, growth, and commitment

Change ~ the one word that describes what is always happening, the one thing that is always consistent. Sometimes we make the change or are involved with the change, other times…

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Added by Kelly Noble on December 10, 2010 at 11:22am — No Comments

Is the "BUY IT NOW" Button Here Now?

Ok, call me old school if you may, but I have heard many a salesperson, myself included, use the catch line "Did you push the buy it now button?" when a customer brings up the 'value' they found their trade online. Well that may all be changing now, or so it seems, as the Buy It Now button is upon us.

How many of you use the AutoTrader Trade In Market Place, the system developed around Robert Hollenshead's Buy Book Technologies? In case you don't know, you will soon know as…

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Added by Matt Tucker on December 10, 2010 at 11:00am — No Comments

BMW 1 Series M Coupé Unveiled!

In this Article we show the all New BMW 1 Series M coupe fully unveiled for the first time. This car has been in the works for the past 3 years and I must say BMW has hit the nail on the head with this one. With a stunningMtech Aero Kit,…

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Added by Pat D. on December 10, 2010 at 9:23am — No Comments

Capitalizing on Vehicle Ownership Retention in Direct Marketing

With the global economy slowly bouncing back from the depths of a recession, automotive manufacturers are expecting to see a similar bounce back in vehicle sales and leases. Assuming that both trends go hand in hand that people are more willing to spend on cars thanks to an increase in consumer confidence – automotive direct marketers may be emboldened to try and capture these newly-interested customers with new vehicle marketing campaigns.

But will new vehicle purchases…

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Added by Stacy Mueller on December 10, 2010 at 8:33am — No Comments

A free tablet with every car sold

I’d been thinking about giving my youngest son an iPAD for Christmas until I read an article by Jeff Cole in an advertising trade mag.

Who’s Jeff Cole? He’s a digital forecaster and the spokesperson for the US-based World Internet project and director of The Centre for Digital Future which has been…

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Added by charles bayer on December 9, 2010 at 4:49pm — No Comments

Yep, He Said...See Me First!

This week I stumbled upon a priceless video of a Cal Worthington TV commercial from 1979. He’s infamous here in Southern California and I’ve never met a better car dealer than Calvin Coolidge Worthington. He knew instinctively how to draw people into his store. You…

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Added by Kathi Kruse on December 9, 2010 at 9:00am — 2 Comments

Issues with my Parts sites!

6 months ago we contracted Trademotion to build 6 sites for us. I was promised that they would work on the sites to get some significant SEO exposure. We have not seen these sites perform at all and have had to keep them going with PPC campaigns. Any thoughts to boost these sites?

Added by Chandler Nelsen on December 9, 2010 at 7:33am — 1 Comment

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Added by Andreea Novacescu on December 9, 2010 at 7:23am — No Comments

Conversion Analysis AutoTrader, Cars.com and eBay Motors Listings and VDP’s

I have been in an interesting discussion on dealerrefresh.com with dealers, vendors, representatives of ATC and Cars.com over the last few days regarding the recent ATC acquisitions and their implications on dealers and this discussion has morphed into how to measure ATC, Cars and eBay Motors as classified listing services.…

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Added by Larry Bruce on December 8, 2010 at 8:51pm — 1 Comment

Fording the Stream: Traditional to Social

So you're managing PR for an automotive brand rolling out a new model, and you're ready to reveal specs that the public is waiting to hear. How do you announce those specs? Traditional PR guidelines would say to write a press release and send it out to major media outlets. Well, for the new 2011 Ford Explorer, Ford has bypassed traditional media and revealed the vehicle step by step over social media.…

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Added by Paul Potratz on December 8, 2010 at 11:57am — No Comments

Facebook Rolls out New Profiles

It’s that time again—and no, I’m not talking about Christmas. Facebook hasn’t made any major changes to profile pages for at least several months, and now they’re rolling out an extensive redesign for personal profiles. This new design consolidates personal info and pictures onto a more streamlined page that lets users see at a quick glance who you are, offering an excellent opportunity for auto dealers… Continue

Added by Paul Potratz on December 7, 2010 at 1:43pm — No Comments

Google Chrome Puts The Pedal To The Metal!

Google's Chrome Browser, Now Used By 120 Million People, Just Cranked Up Its Speed…

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Added by Ralph Paglia on December 7, 2010 at 1:30pm — No Comments

Want Higher Credit Score Car Buyers? They Are Online!

Wealthier Car Buyers Use Internet Differently



Higher income Automotive Consumers show different usage patterns for the internet than those car buyers and service customers in lower income brackets,… Continue

Added by Ralph Paglia on December 7, 2010 at 12:00pm — 1 Comment

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