1) Every customer is an "Internet Customer". With upwards of 90% of people car-shopping online, don't focus on the 10%. They're ALL educated by the Internet now.
2) The Internet isn't "going away"--either your business is going to absorb the Internet and all it means, or the…
Added by Keith Shetterly on April 29, 2011 at 1:30pm —
Why Phone Rings Still Equal Cash Register Rings
“May I have your attention, please: the Internet has not replaced the telephone. I repeat: the Internet has not replaced the telephone.”
Added by Cobalt on April 29, 2011 at 1:22pm —
More Reasons to Pay Close Attention to What Your Employees Say and What Your Company Does About It .
For employers, the costs are real: Poor choices by their employees can bring with it not only bad publicity but the loss of confidential information and the risk that the employer and employee will be sued by a third party for a wide range of legal claims, including defamation, invasion of privacy, negligence, discrimination, false light publicity, public disclosure of… Continue
Added by Lizelle Landino on April 29, 2011 at 10:44am —
Ever wonder why a sales consultant who is a rockstar on the floor fails on internet sales, and a rockstar internet sales consultant fails on the floor? It isn't because they don't want to sell vehicles; they clearly can do that. This happens because of a communication skill-set issue...
While studies vary on the subject, the scientific consensus is that during face-to-face communication, body language and tone-of-voice play the most important roles in what the customer… Continue
Added by Charles Kim on April 29, 2011 at 8:00am —
Establishing best practices for a growing ecommerce asset…
Added by TERRY GIBSON on April 29, 2011 at 7:28am —
The 7 Habits of Largely Ineffective Salespeople
It is with my sincerest apologies to Stephen Covey that I write these words. As I review his book The 7 Habits of Highly Effective People and consider the simplicity of most of its contents my mind goes to the insanity of our industry. I trust you will receive this in the spirit in which it is intended.
The 7 Habits of Largely Ineffective Salespeople is a compilation of vast… Continue
Added by Brad Alexander on April 28, 2011 at 9:28pm —
What's in a name? That which we call a rose by any other name would smell as sweet.
The rose, the symbol of love, beauty and romance can teach us a thing or five about social media. I bet you never looked at a rose and thought, wow rose that's deep. But in this post I am going to share with you five insights… Continue
Added by David Johnson on April 28, 2011 at 2:30pm —
You’ve probably noticed the little magnifying glass next to Google search results. When you click it, you see a preview of what the site looks like. Google has recently added this preview feature to paid search results as well, letting people get a glimpse of your page before even clicking the link. What are the implications of this new feature for automotive advertising search… Continue
Added by Paul Potratz on April 28, 2011 at 12:30pm —
“Reputation Management” (RM)?? I was part of the first group of folks who started using this term, as far as I know, and I have come to strongly dislike it: A great reputation is created with great customer service; it isn’t managed. However, if, by RM, you mean that you need to let the world know about your… Continue
Added by Keith Shetterly on April 28, 2011 at 8:30am —
The Kansas City Business Journal announces VinSolutions as a winner in their fifth annual Champions of Business™ Awards Program.
Overland Park, KS – April 28, 2011 – VinSolutions, an industry-leading developer of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has been recognized by the Kansas City Business Journal as a Champion of Business™. The program honors Kansas City-area companies that have exhibited sustained excellence. The…
Added by Joseph Little on April 28, 2011 at 8:11am —
Compare the automotive industry from only a year ago to today or from ten years ago to today and we all will have the conclusion and understanding that this industry is ever changing and evolving. No longer is the car standing on the lot at a dealership a guarantee for a sale and no longer can you just stare out the window of a dealership waiting for business.
Digital shopping and digital living has created a very unique challenge for dealers. It now makes your… Continue
Added by Lizelle Landino on April 28, 2011 at 7:07am —
Written by Brian Solis - If you want to know where the future is headed, sometimes telling clues reside in how the youth of the world interact and share with one another.
With the rise of the Golden… Continue
Added by Ralph Paglia on April 27, 2011 at 7:53pm —
1) Reputation is advertising. Good or bad, you don't buy it, but you pay for it one way or another.
2) Reputation begins with customer service that people must talk about. If you fail at great customer service and… Continue
Added by Keith Shetterly on April 27, 2011 at 5:00pm —
Check out eMarketer’s lastest coverage of social media marketing, usage and trends. This is just a taste of the digital intelligence eMarketer clients have access to. Learn more about becoming an eMarketer client…
Added by TERRY GIBSON on April 27, 2011 at 4:09am —
(This is basically an expansion of a comment I made on a previous post, but thought it was worth repeating)
Generally-speaking, I am not a fan of dealership "best practices" because of the way they are pitched. If they are pitched as a "thought starter," I can live with that. But if they are pitched more like a plug-and-play solution (which unfortunately is more often the case), then we are doing dealers a great disservice because every dealership (and even brands for that… Continue
Added by Charles Kim on April 26, 2011 at 10:05pm —
1) Great technology is not success; it is only part of process or marketing, or both.
2) Great marketing alone is not success; it only prolongs less-than-best results.
3) Great processes + great marketing = great… Continue
Added by Keith Shetterly on April 26, 2011 at 10:00pm —
I've had the fortunate opportunity to run dealerships, work face-to-face with hundreds of dealerships nationwide, as well as with numerous dealership suppliers, be they CRM/ILM companies, advertising/marketing agencies, lead gen companies, etc. And while I am often impressed with some really great ideas and technologies they create, at the end of the day, are we just making some very simple processes overly complex?
For example, when I help dealers maximize internet lead… Continue
Added by Charles Kim on April 26, 2011 at 5:00pm —
The Automotive Summit Series, hosted by Thought Leadership Summits on June 14th & 15th at the Ritz-Carlton Marina del Rey
Ford's Jeff Eggen, Experiential Marketing Manager is a featured presenter at the Automotive Social Media Summit on June 14th. Jeff’s presentation will discuss how to “Break Through” and gain exposure by combining the power of Reality TV, Social Media, and Online Gaming. Jeff will explain how Ford's “Focus Rally America” attracted… Continue
Added by Jon Munzel on April 26, 2011 at 10:43am —
Today, Facebook is launching a deals program similar to those on sites like Groupon and Living Social, testing offers in five major cities across the U.S. These deals will include major discounts and exclusive offers for tickets, passes, and more. People can then share it by “liking” to potentially get greater discounts if friends buy into an offer. Although this program is still in a test stage, once released in all areas it will have great potential for… Continue
Added by Paul Potratz on April 26, 2011 at 10:33am —
Last night I saw the final version our our first PCG Pit Stop video and I was taken back that I looked older than I perceive myself to be at 49. HD video cameras are fantastic delivering crisp, high resolution. Along with that comes accurate depiction of skin shading, wrinkles, blemishes, or five o'clock shadow.
The camera we used did a great job of showing my increasing grey… Continue
Added by Brian Pasch on April 26, 2011 at 9:00am —