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All ADM Member Blog Posts (12,105)

Automotive News Cites December Sales as Momentum Builder Going Into 2013

As most people know, or at least hear about whenever car sales are bad, the auto industry is "Cyclical" by nature. This is usually used to describe how the business of auto sales are often subject to the ups and downs of various economic and systemic…

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Added by Ralph Paglia on January 4, 2013 at 6:39am — 2 Comments


Influencer
Why Every Company Needs a Journalist… for Online Marketing

Journalist

“Journalist” according to Wikipedia: “A journalist collects, writes and distributes news and other …

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Added by J.D. Rucker on January 4, 2013 at 6:00am — No Comments

David J. Long

Hello ADM friends and contacts! In the next two weeks I will be making a decision that will hopefully be my last career move. I thought that reaching out to this great network might serve to open up additional opportunities. Please message me if you know of anyone or would have an interest in speaking further. I am adding a link to introduce myself.

About /David J. Long/Industry Leader…

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Added by David J. Long on January 3, 2013 at 3:22pm — No Comments

SMS Marketing & SMS Appointment reminder for Auto car dealerships

SMS Marketing for Auto Car Dealers

SMS Marketing allow customers to request real-time information about your business via sms (text message), while putting your contact information in the customer's phone for future reference as well as allow you to capture customer's mobile number. Send opt-in customers offer, promotions, mobile coupons, service/product updates, etc via …

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Added by Susan Raj on January 3, 2013 at 12:30pm — No Comments

Leveraging Social Media in your CRM | Attention to Detail

Leveraging Social Media in your CRM | Attention to Detail



We are currently using iMagic Lab in our dealer group and they offer a great feature that I am not sure many car dealers use or understand. Now a days, CRM's have the ability to take the customers email address and scan numerous social media and websites to find them. They may be on facebook or amazon. With this information you can find any hobbies, photos, and other things…
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Added by Martin L D'Amato on January 3, 2013 at 10:59am — 7 Comments


Influencer
Quoting Without Duplicating Content

Recent Google updates have made duplicate content a bigger problem than ever before. Sites that were doing well were suddenly struck down as their content was basically the same page recycled over and over. With all the fear around duplicate content, where do quotes fit in? I mean, a quote is inherently duplicate content, but quoting has value. Any …

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Added by Timothy Martell on January 3, 2013 at 8:00am — No Comments


Influencer
Are You Building Value During Your Presentation/Demonstration?

Are you building value during your presentation/demonstration?

In Part 3 of this series I'll go over the issue of spending some time outside of work perfecting your skills.  As we know in the automotive industry when you start your…

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Added by J.R. Batchelor on January 3, 2013 at 7:45am — No Comments


Influencer
6 Steps to Make Your Website Tablet Friendly

Is your website tablet friendly? Well, it should be, A new forecast from eMarketer predicts the number of U.S. tablet users will more than double this year from 33.7 million to nearly 70 million.…

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Added by Ketty Colom on January 3, 2013 at 6:49am — No Comments


Influencer
What is Your Dealership's Personality?

It's one of the most overlooked components of a modern automotive internet marketing strategy. Some do it naturally, expressing the way they want the dealership to be perceived by customers and potential customers by instilling a unified sense of direction amongst employees, on their website, and throughout their online interactions such as on social…

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Added by J.D. Rucker on January 3, 2013 at 6:00am — 1 Comment

3 Keys to Driving Demand with Automotive Video Marketing

Here’s a principle of demand generation that hasn’t changed: High-value, engaging content moves the needle.

And when it comes to engagement, few tactics compete with online video.…

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Added by Joe Schwartz on January 2, 2013 at 6:00pm — 3 Comments

Top 15 New Year Resolutions for Marketers Serving Car Dealerships

The Infographic shown below contains the top 15 recommended action items for automotive marketing professionals going into 2013... These were developed by the exceptionally talented marketing professionals at Hubspot and are well worth reviewing with your team and/or simply working them into your daily, weekly and monthly ongoing dealership marketing tasks to be completed as indicated:…

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Added by Ralph Paglia on January 2, 2013 at 5:00pm — No Comments


Influencer
Five Types of Video to Include in Your 2013 Marketing Plan

It’s pretty well known that YouTube is the second largest search engine with more than 4 billion views per day.

While your dealership isn’t likely to produce the next “Gangnam Style” YouTube sensation, your presence on…

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Added by Josh Vajda on January 2, 2013 at 3:00pm — 13 Comments


Influencer
Happy Mobile New Year! 4 Tips for Building Loyalty with Your Mobile Customers

According to Google’s 2012 Our Mobile Planet Smartphone Research report, within the past two years, the number of Google searches on mobile devices has grown by 500 percent! As a result, tech and marketing pundits everywhere are touting 2013 as the “year of mobile”.

If you’re like most businesses, you’re probably researching and/or implementing methods for incorporating mobile into your search and marketing strategies. And, as you probably know, mobile marketing requires specific… Continue

Added by Mike Gorun on January 2, 2013 at 1:44pm — No Comments

Content Marketing

Local Small Businesses or Fortune 500 firms alike, that plan on using Content Marketing as part of their overall Online Strategy must challenge themselves in developing a campaign that underlines the outreach of useful information through accessible channels for maximum conversion.…

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Added by Lenny Gomez on January 2, 2013 at 8:00am — 1 Comment


Influencer
Recharge for the New Year

If you are like me, you may not feel as refreshed as you should be in the new year. I know I’m not.  Holidays are exhausting from shopping for the perfect gift to visiting your family - it can all be a drag on your energy levels. I’m sure you’re feeling the same way and no doubt you also need to be recharged for 2013, so here are a couple of…

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Added by Ketty Colom on January 2, 2013 at 7:00am — No Comments


Influencer
7 Things to Accomplish in Social Media in 2013

2013

A new year represents beginnings. It is a time to reflect on what was missed and make plans for improvement. This year is going to be a crucial one for many businesses with uncertainty in the economy, fluctuation in the social media sphere, and an awakening that is happening for many that social media is here to stay and is…

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Added by J.D. Rucker on January 2, 2013 at 6:00am — 4 Comments


Influencer
Did you THRIVE or SURVIVE in 2012?

Every year about this time we begin to contemplate. What was our final score for 2012? How did we end up? Did we just SURVIVE or did we THRIVE?

For most of you, that reality was written months ago and on the 10th of January you’ll be…

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Added by Leonard Buchholz on January 1, 2013 at 2:30pm — No Comments

Brian Carter's Guidance on Social Media Based Content Marketing and SEO

"First off, social media is intimidating. Too many sites, too many options, and no idea what to do first. What’s most important?"*

Editor's Note: I found this article by *Brian Carter, author and a frequent social media conference speaker... It is so compelling in such a short…

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Added by Ralph Paglia on January 1, 2013 at 11:30am — No Comments

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