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All ADM Member Blog Posts (9,338)

CONFESSIONS OF A MYSTERY SHOPPER - PT 7

Imagine that you run a restaurant.  



Out in the dining room it’s nothing but surprises: you open each day with no idea how many people are going to come through the doors, what they are going to order, whether you have too much or too little staff or food on hand, etc. etc. etc.  Anything goes, and that’s what makes it fun.

 

But back in the kitchen there must be order and process: if the kitchen is not systematically organized and operated the dishes will not make…

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Added by Trace Ordiway on June 26, 2011 at 9:30am — No Comments

Dealers Discuss Implementing Reputation Management Strategies

I just held a follow up webinar to my workshop at the Automotive Marketing Boot Camp on Reputation Management. I waited for a few weeks to see what dealers who attended would implement and how their progress was going. I wanted to share results from three people because it covers a lot of situations you may run into.…

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Added by Glenn Pasch on June 25, 2011 at 3:00am — No Comments

The Top 10 New Ventures for Jim Ziegler After Leaving Dealer Magazine

From the home office in Barrow, Alaska... The Top 10 New Ventures for James A. Ziegler after leaving Dealer Magazine: 



10) Alpha Dawg is joining forces with Grinder Carbucks as tag-team wrestling partners



9) Start shredding new Dealer Magazine publications and selling as hamster cage bedding



8) Co-author a book on…

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Added by Brad Alexander on June 24, 2011 at 2:57pm — 3 Comments

Shetterly's 3 Laws of . . . Online Video

1) Keep It Short.  People don't watch commercials, they Watch Shows and Put Up With Commercials.  And the Internet did NOT improve their patience!

2) Make It Fun to Watch and Share.…

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Added by Keith Shetterly on June 24, 2011 at 2:30pm — No Comments

ADM Members Headline Dallas Digital Marketing Conference

PCG Digital Marketing pleased to announce the workshop schedule for the Dallas PCG Pit Stop which will be held on July 9th and 10th at the Hyatt Regency.

We are pleased to have a fantastic lineup of speakers which include:

  • JD Rucker
  • Dennis Galbraith
  • Paul…
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Added by Brian Pasch on June 24, 2011 at 1:48pm — 3 Comments

I often wonder how many DEALERSHIP salespeople are on this community.

 I just want to wish all you dealership salespeople out there a very big "GOOD LUCK, GOOD SELLING" this weekend. That's right, "Labor Under Correct Knowledge".

Day end and day out, everyone goes back and forth here on how to sell more cars, new technology, old technology, traditional marketing, digital marketing, social media, social marketing, automation, qr codes, lead pages, blah blah blah.

You hear “we…

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Added by Todd Vowell on June 24, 2011 at 11:33am — 2 Comments

Is a First Page Domination Strategy neccessary for today's dealer?

 

I remember when I started in the industry,(only 5 years back! You can call me a spring chicken!) the phrase SEO was not a common term used.  I was called "techy" and now it you won't find a GSM or Principal who hasn't heard it at a 20 group! Then the major focus was SEM and finding a way to use the web as a marketing tool, now, if you don't have a strategy in place, you are not keeping up with the Jones'.  I was just recently introduced to the FPD strategy, and am wondering if that…

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Added by Ashley Corning on June 24, 2011 at 9:54am — 13 Comments

An Experience Can Sell a Car

While enjoying the warmer weather with my buddies this weekend, I made a new car enthusiast friend out of a complete stranger.  The conversation got started when he asked me if I had ever heard of the Nissan GTR.  I looked at him and exclaimed, “Of course!  I have a near meltdown every time I see one.”  We both go on and on…

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Added by Stephanie Young on June 24, 2011 at 7:30am — No Comments

Management and Sales Performance Training Lesson: Authenticity

 

“Deliver on your ideas.  Nothing silences critics like success.  Raise the bar for yourself and project a greater vision for those around you.”  When Tony Paragas shared this statement with me, I felt challenged to seize the moment and share a…

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Added by Stephanie Young on June 24, 2011 at 7:00am — No Comments

Review: The Turnaround King with Grant Cardone

(Originally published on Dealer magazine)
Sales trainer and industry personality (as well as Dealer magazine blogger) Grant…
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Added by Arnold Tijerina on June 24, 2011 at 6:52am — No Comments

Turn Your CRM into a Remarketing Powerhouse





CRM: “Customized Relationship Marketing” or “Continually Representing Me”. Michael Tyman of Professional Success, Inc. shares his views.



The CRM is a “customer relationship management” tool that works as a large repository of customer information, but it can be so much more powerful if you unlock its true potential. To…

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Added by Richelle Farley on June 23, 2011 at 5:29pm — 2 Comments

Online parts ordering

We are a Nissan and Mercedes store that has been looking for a plug in to allow our clients to order parts online from our website.  We would like to offer manufacturer parts and be able to email our clients with accessories and parts for their specific vehicle.  We also need an easy to use tool for the ordering process.  Have tried out a few and the ordering process seems difficult for our customers. 
Does anyone have suggestions of a company that can help us with this?

Added by Angela Martin on June 23, 2011 at 9:59am — 4 Comments

How to buy a car, and have fun doing it.

Volkswagen in Formula 1

My name is Michael Fischer. I have been selling automobiles for almost forty years. I began way back in 1973 at Kohlenberg Ford in Burlingame CA . I have had the good fortune to sell automobiles across the United States and have worked with and sold for some of the top…

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Added by Michael Fischer on June 22, 2011 at 10:58pm — No Comments

Mobile app for automotive industry

As a dealer, your main business is automobiles so you may ask, “What is mobile marketing?” Well, it can be summed up as follows: providing permission based, relevant, targeted and easy to use branded content and offers to millions of consumers. The best way for you to tap into this market is through mobile applications that are designed to keep you in constant contact with your customers while allowing them to access you and your inventory at any… Continue

Added by Dmitriy Goroshin on June 22, 2011 at 4:30pm — No Comments

Are Your Sales Professionals Leveraging Digital Network Tools?

I recently had the pleasure to sit in on a workshop Joe Webb presented at the Chicago PCG Pit Stop conference. Joe gave attendees a number of solid processes to help increase the effectiveness of responding to email prospects.



One of the tips Joe gave attendees was how to reverse engineer lead data and how to research a customer online BEFORE responding. I like… Continue

Added by Brian Pasch on June 22, 2011 at 2:30pm — No Comments

Learn Your Online Clout with Klout

You send out your direct mail, place newspaper ads and get radio spots all for your car dealer marketing efforts. In the end, what you really want to know is your ROI, and for a good reason. If you’re going to spend the time and money, you want to track the results that are being produced and know that your marketing plan is effective.

But how do you…

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Added by Stacy Mueller on June 22, 2011 at 8:14am — No Comments

How to Write an Effective Sales Letter

Sales letters are important tools for effective interactive marketing, lead generation and sales opportunities.  Often, the first impression made upon a customer is from a sales letter.  Selling is like dating.  Imagine you are on a first date, would you present your best one-size-fits-all-everyone-is-the-same-generalize-for-the-masses…

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Added by Stephanie Young on June 22, 2011 at 7:00am — No Comments

Admitting Error clears the Score?

I met a very interesting person today and what he told me today made me appreciate the conversation and the thought process behind it . The GM complained that he has had severe issues in the past with his Service department and that the service customers ALWAYS USE to complain ;DAY IN AND DAY out! My question instantly was " Well…

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Added by Lizelle Landino on June 21, 2011 at 7:41pm — No Comments

Fan VS Friend.... An inside look at the value each holds for your Dealership Facebook Page

Fan VS Friend… An inside look at the value each holds for your Dealership Facebook Page.

 

Is there really a difference?

 

You better believe it!

 

They are far different in comparisons for your Dealership and Strategy for your online dealership marketing. Here are a few things to take into consideration when understanding the difference between…

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Added by Jennifer Schrader on June 21, 2011 at 6:53pm — 2 Comments

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