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All ADM Member Blog Posts (11,191)

Influencer, A case study

As marketers, we need to allow ourselves to be both leaders and followers. It’s important to innovate and move forward, if you’re always playing catch-up, how can you get ahead? At the same time, we can’t disregard something just because it’s been done before; necessity demands that we embrace the successful to survive. The trick is finding a healthy balance with your digital marketing, implementing one proven…


Added by Timothy Martell on July 25, 2012 at 5:38am — No Comments

Social Media Now Most Effective Google SEO Strategy for Car Dealers

Social Signals Have Become Highest Correlating Factors with Increased Google SERP Rankings for Automotive Websites

Within the US, among 22 ranking factors identified, social signals account for 5 of the 6…


Added by Ralph Paglia on July 24, 2012 at 6:00pm — 6 Comments

Self-Managed Pre-Paid Maintenance Programs Keep Customers Coming Back

Pre-paid Maintenance Plans (PMPs) keep customers returning to your service department and increase upsell opportunities, which is critical to increasing the service bottom line. Today’s self-administered, self-managed PMPs are appealing to customers, particularly those buying mainline domestic and import brands who seek value in everything they buy.


Today’s technology-driven plans make it very easy for dealers to customize what is offered in a PMP. Plans that provide the…


Added by Mike Gorun on July 24, 2012 at 2:44pm — No Comments

Demand Generation - Creating The Need For People To Do Business With Your Dealership

Demand generation is both the art and science of creating demand or an interest in doing business with your dealership. Some people will look at demand generation as being the same thing as lead generation, and while they are tied to each other, demand generation…


Added by David Johnson on July 24, 2012 at 1:21pm — No Comments

Bommarito E-Commerce Director Awarded TrueCar® AutoCon 2012 Scholarship

Bommarito Automotive Group E-Commerce Director Awarded AutoCon 2012 Scholarship Sponsored by TrueCar®

Matt Tucker, E-Commerce Director of Bommarito Automotive Group, Missouri’s #1 Auto Group, is one of twelve professionals selected…


Added by Ralph Paglia on July 24, 2012 at 1:00pm — 3 Comments

Chat Answering: Which Option is Right for You?

car dealer chat

Maybe you’ve heard the buzz about car dealer chat and are ready to try it, but still aren’t sure how it would actually work in your own dealership. Oftentimes, confusion arises when managers start thinking through how chats will be answered, so let’s look at three available options for responding to incoming chat leads:

  • OPTION #1: Answering Your Own Chats (DIY Chatting)
  • OPTION #2: Mixed Mode Chatting (DIY + Help When…

Added by Aaron Hassen on July 24, 2012 at 11:30am — 2 Comments

Journey Into Purchasing a New Car

Simple fact: I take care of my cars. In the 17 years I have been driving, I have only had three cars. I am currently driving a 2005 Chevy Cobalt. I bought the first run of this car during Employee Pricing. Despite some issues with the fit and finish I have no serious complaints. But now after seven years and 120 thousand plus miles there are some issues. I can no longer ignore the fact that it’s time for a new car, and therefore the hunt has begun.

This weekend I test-drove…


Added by Kimberly Roselle on July 24, 2012 at 7:35am — 4 Comments

Using Location-Based Social Media to Benefit your Dealership

Location-based social media opportunities are everywhere these days, and they’re soaring in popularity


For anyone not familiar, location-based applications allow users to find and “check…


Added by Jim Fitzpatrick on July 24, 2012 at 7:30am — No Comments

Twitter Announces New Targeted Ads

Twitter has really blossomed as a powerful tool for digital marketing. With one of the largest and most active communities in all of social media, there is no denying that the service merits your attention. Any time you can reach such a…


Added by Timothy Martell on July 24, 2012 at 6:22am — No Comments

Video Advertising Growing in Effectiveness and Use by Auto Industry

Online Video Advertising Views and Engagement Continue to Reach New Heights in the Auto Industry

Americans viewed more than 11 billion video ads in June,…


Added by Ralph Paglia on July 23, 2012 at 12:30pm — 2 Comments

Pinterest & Community Engagement Make the Perfect Social Marriage

Houlihans has a fantastic social media marketing team and they recently just sent out an email to their customer list regarding their successful Pinterest campaign:


What a great idea that even dealers could implement in their stores - combining a popular social site like…


Added by Christine Rochelle on July 23, 2012 at 6:57am — No Comments

Jim Dance, Auto Industry Leadership Trainer, Joins Keynote Line-up at the DrivingSales Executive Summit

Veteran auto consultant to help dealer attendees discover how great leaders and great organizations achieve measurably better results


SALT LAKE CITY, UT – July 23, 2012 – DrivingSales today announced that leadership and management trainer, Jim Dance, is to be among the keynote speakers at the fourth annual DrivingSales Executive Summit (DSES),…


Added by Crystal Hartwell on July 23, 2012 at 6:08am — No Comments

Establishing Your Writing Voice For More Authoritative Quality Content

In any good automotive SEO campaign you need to establish your dealership as a credible industry leading source of information. This can definitely be a handful but there are a few easy guidelines you can follow to make…


Added by Timothy Martell on July 23, 2012 at 5:35am — No Comments

Keep Your Social Media Marketing Fresh With Memes

Trying to attract customers online can be difficult in the best of times. It’s frustrating when you’re trying your best, grinding away on social media, and you end up with only a handful of views. Meanwhile, that picture of a Corgi dressed like a lawyer your girlfriend posted has 100 likes and 50 shares. Don’t feel…


Added by Timothy Martell on July 21, 2012 at 7:57am — 13 Comments

How Much of Yourself to you Shut Down at Work?

I appreciate all of the kind feedback on this post which was on my blog site at Many of you asked me to post here so it is. 

I am blessed to have two very wonderful young boys who constantly…


Added by Glenn Pasch on July 21, 2012 at 4:28am — 1 Comment

Automating your PPC will Increase ROI

Most Internet Managers bite off more than they can chew, including managing a PPC campaign.  Paid search can be an effective way to increase revenue, but the actual process of managing PPC campaigns can also be very labor intensive. Using software to automate some of the overall effort is one way to help manage and track paid search.

Know that keyword expansion and bid and budget management are kind of the two priorities in paid search management.  Understand the manual process will…


Added by LARRY BARDITCH on July 20, 2012 at 1:15pm — No Comments

New Jersey Digital Marketing and Technology Seminar with Don Graff Automotive Consulting

Your Dealership's Digital Assets: Are They Serving Your Customers Right, Before They Come Into The Showroom?
Dealership Digital Marketing Infographic
As the tastes of the social generation and their shopping behaviors change, so must the areas in which retailers promote themselves in order to make the most of their advertising dollars and bring in new business.
Potential customers have started to evolve from simple website browsing to using mobile. With 18% of…

Added by DON GRAFF on July 20, 2012 at 10:58am — No Comments

The Secret of Effectively Making Sales

The Secret of Effectively Making Sales

1. Set Goals

  • When you think about your dealership, it might seem that the goal is obvious: to sell cars. While that is true, the important thing to remember is that a more specific goal and action plan is easier to obtain. Rather than the basic goal of “sell cars”, you have to…

Added by Paul Potratz on July 20, 2012 at 9:00am — No Comments

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