Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Written By: Russell Grant
One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.
Because remember, there are only three ways…Continue
Added by Garry House on April 16, 2013 at 7:23am — No Comments
Unless you have been hiding in a cave somewhere, you have heard that the U.S. economy is doing poorly. Housing starts are down, the value of the dollar is down, car sales are down, real estate is down, retail is down, gas prices are up, food prices are up, bankruptcies are up and the sky is falling. What is a person to do?
1. Don't Drink the Cool Aid
The news is…
Added by Mark Tewart on April 16, 2013 at 6:47am — No Comments
When did you last share with someone important why you enjoy him or her? We’re fast to convey disappointment or dissatisfaction with others, but uplifting the attributes in them we like feels rather strange.
Yet when it comes to building loyalty, whether in customers, coworkers or…Continue
Added by Mike Gorun on April 16, 2013 at 6:24am — No Comments
Added by Ralph Paglia on April 15, 2013 at 3:30pm — No Comments
I made a very prosperous living selling highline automobiles. My sales strategy made happy customers happier and because my sales were MSRP or better they made my boss quite happy too.
My strategy? I rarely took a showroom up.
Taking ups, as much as we love the rush of that pursuit, results in closing rates under 20%. You could be closing half or more if you prospect the right opportunities.
This kind of progressive selling is the future of…Continue
Added by Jeff Cotton on April 15, 2013 at 2:30pm — No Comments
Watch Original How To Retarget Your Dealership Visitors Using Facebook
Facebook advertising for your dealership, It’s a great…Continue
Added by Kevin McKillop on April 15, 2013 at 12:05pm — No Comments
How confident are you that your digital marketing campaigns are delivering incremental sales each month? Are you aware of the most common mistakes dealers make when using Google Adwords?
What is new in digital marketing that is helping dealers jump to the next level in monthly sales?
If you would like sneak peak from leaders who will be sharing their…
Added by Brian Pasch on April 15, 2013 at 8:04am — No Comments
Facebook has been a promising venue through which to market a dealership ever since it reached a high level of popularity back in 2008. Back then, it was just breaking the hundred million user level and was showing signs that it would be able to be business-friendly in contrast…Continue
The other day I was in a dealership speaking with an owner. He said to me "I have 315,000 VDPs" to which I responded "wow, that it is great". He then said to me "however, VDPs do not cash checks, sales do". I was so happy to hear that because here is someone that really gets it. I am not saying that focusing…Continue
Added by Stan Sher on April 14, 2013 at 12:05pm — No Comments
The statistic or something similar to it has dominated the sales pitches and marketing materials of search engine optimization companies for a very long time. I…Continue
Added by J.D. Rucker on April 12, 2013 at 11:58am — No Comments
There are over 100 different factors that determine how you rank on Google+ Local (Google Places and Google Maps).
One of the most important of those factors is making sure your Name, Address and Phone number (NAP) are consistent across hundreds of different directories and sources (find out how you are doing with this free local optimization…Continue
Facebook investors and social media marketing strategists are likely to be smiling this week. Facebook announced another enhancement to their advertising platform in order to reach the billion consumers that are active on Facebook.com.
If you are an investor in Facebook, you are aware of how…Continue
Small cars aren’t typically synonymous with leasing. Rather, it’s usually luxury vehicles and trucks consuming the lease contracts. However, Swapalease.com has some new data that might show that more people are leasing smaller cars.
The Ford Focus was recently named the …
Added by John Sternal on April 11, 2013 at 2:36pm — No Comments
Here is the latest used car market report from Black Book. As the week progressed and comments arrived from the Black Book survey personnel, there were primarily three main descriptions of the auction activity and market: steady, good and strong. On the other hand there was a slightly surprising…
Added by John Sternal on April 11, 2013 at 2:26pm — No Comments
Written by: Steve Hall
When we ask service managers how important technician efficiency is to profitability, they most often say that “it goes hand-in-hand” or “if they aren’t efficient, you won’t make money.” I agree with their comments, but am constantly amazed with how they quantify “efficient.”
It seems that we have become accustomed to thinking a technician is efficient if they hit our flagged-hours goal for the week. At times this is true. Everyone can have a bad day, or…Continue
Added by Garry House on April 11, 2013 at 12:20pm — No Comments
Salt Lake City, UT – April 11, 2013 – DrivingSales today announced that the fifth annual DrivingSales Executive Summit (DSES) will be held Sunday, October 13th through Tuesday,…Continue
Added by Crystal Hartwell on April 11, 2013 at 11:40am — No Comments
It turns out, his staff wasn’t consistent…Continue
“Without a clear answer to [‘Why Should I Buy From You?’] you can’t have an effective marketing strategy.” – Brian Pasch, founder and CEO of PCG Digital Marketing and PCG Consulting Inc.
One of Brian Pasch’s most recent articles discusses the importance of establishing at least three clear and compelling answers to why someone should purchase a vehicle from your dealership. Brian emphasizes the importance of your sales team possessing the ability to clearly and…
Okay, you got me! This article has nothing to do with me, and everything to do with you.
On a daily basis I analyze dealer websites which I’m convinced had the same content writer. Have you ever seen…Continue
Added by Michael Cirillo on April 11, 2013 at 9:22am — No Comments