Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
I started my career in Digital Marketing as a Govt. Consultant for a firm in Tallahassee, FL., and became the Palm Beaches most innovative nightclub marketer. Eventually I settled down and worked in the OEM Manufacturing field where I had no clue this whole market even existed.
I learned from very smart engineers about how to build the components and how they work in pretty much every car that has a screen. The one thing I didn't get was a good learning about marketing. So I…Continue
Added by Lenny Gomez on July 17, 2013 at 8:03am — No Comments
MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is expanding with a new service that lets participating dealers place actual…Continue
Added by Shawn Schwegman on July 17, 2013 at 5:18am — No Comments
There's an exciting thing that can happen when you first start advertising on social media. The organic measures of exposure are quickly fading away, so when you get that first boost of exposure as a result of spending very little money, it can become addicting.
It's a trap. Overexposing at the wrong time to the wrong people can…Continue
Added by J.D. Rucker on July 16, 2013 at 9:44pm — No Comments
Black Book Lender Solutions analyzed historical vehicle segment data and has developed projected retention levels for the next 12 to 24 months. Below is the breakdown of projected retention across all 24 segments, with analysis of the segments expected to outperform and underperform.
Pickups Remain Strong
Compact, Mid-Size and Full-Size Pickups have all enjoyed strong retention during…
Added by John Sternal on July 16, 2013 at 5:00pm — No Comments
Hello everyone. I was recently approached by a cars.com rep who had a new feature in a form of an email blast. They told me for a certain price, they can contact 10,000 customers that were interested in a manufacturer I selected.
I had a question at first that went unanswered...
Where are you getting these customers and email addresses?
My initial thought was that cars.com is pulling every prospect that submitted a lead on their website and basically charging me to send…Continue
Your website can produce up to 600 more leads every month. I'll show you how to get customers who may be on the fence to contact your team in this week's Think Tank Tuesday. There's no reason you shouldn't be using this tool on your website. Don't miss out on hundreds of quality leads and watch Think Tank Tuesday right now!…Continue
Added by Paul Potratz on July 16, 2013 at 11:39am — No Comments
Being in the automotive industry for some time now, nearly 8 years, I remembered back to the days when I first started. I was 20 years old, fresh out of college, trying to take over the world - one phone call at a time. The company I was with at the time, didn't have the luxury of having the finer things that other automotive companies had. We had a pad, paper, and IF our website company offered a FREE CRM, we had that too. A few years went by, I saw myself begin to progressive and…Continue
Added by Martin L D'Amato on July 16, 2013 at 10:10am — No Comments
Sponsorship regularly extends beyond digital channels to the entire marketing ecosystem, according to a new eMarketer report, “Online Sponsorship: Defining, Tracking and Measuring an Amorphous Channel.” So for many marketers, sponsorship is a multichannel game, where the activity in one channel supports and leads to another.
Sponsorship can be difficult to define with a single label. It can mean logo placements, banners and…Continue
Added by Bill Cosgrove on July 16, 2013 at 9:23am — No Comments
Back in 2009, the team of Mike and Maaike, the designers behind Google’s G1 Phone among other innovations, released a concept design for the car of the future. Lost behind the futuristic glass enclosure and auto-drive capabilities were the reasons they undertook the project: “Freed from the monotony of driving, we can enjoy quality time while in transit: socializing, gaming, movies, business, videocalls, web surfing, sleeping or discovering new places with powerful voice controlled search…Continue
Frequent travelers have many choices when choosing airlines. Some choose an airline for their frequent flier benefits; some for their convenient routes or frequent itineraries and some have airlines chosen for them by their companies. For many years, Delta Airlines has been at or near the bottom of almost every…Continue
Added by Mike Gorun on July 16, 2013 at 6:32am — No Comments
Bruce Kimbrell, site leader for one of the world’s most successful brands, helps dealerships solve the “Why Buy From Me?” dilemma with successful and actionable tactics to help separate their brand from the competition
Salt Lake City, UT – July 16, 2013 – DrivingSales today announced that The Walt Disney Company’s® Bruce Kimbrell, site leader for…Continue
Added by Crystal Hartwell on July 16, 2013 at 6:28am — No Comments
Added by Bill Cosgrove on July 15, 2013 at 4:08pm — No Comments
Here is the latest used car market report from Ricky Beggs and Black Book. If the overall auction activity is an indication there were plenty of empty holes to fill back at the lot. Even with several survey personnel and editor reports indicating the “best crowd in several months”, bidding just to be the last bidder at any price was not the case. Quite a few reports indicated buyers were “slightly selective”.…Continue
Added by John Sternal on July 15, 2013 at 1:00pm — No Comments
AutoWeek spotlighted the ’53 Mercury on their website, and it got me thinking how sad it is that such a storied brand has fallen by the wayside, and that dealerships that aren’t careful can also end up like the dodo bird or Mercury brand.
CSI is critical to SURVIVAL
One of the intangible benefits for our Live Chat products is that it can help guard your CSI. Not just the CSI the factory measures, but the one that has your customers posting…Continue
Added by Big Tom LaPointe on July 15, 2013 at 12:51pm — No Comments
As Facebook continues its unofficial quest to make the platform pay to play and with Twitter quickly following in those footsteps, many are looking towards advertising as the most important component, but they would be wrong. Others who sell their products would say that strategy can overcome the need to play, but they would be incorrect as well. It’s the third…Continue
Added by J.D. Rucker on July 13, 2013 at 7:01pm — No Comments
|by Doug Antkowiak, SEO Specialist|
Google might tell you there is a new predator at the top of the web food chain.…
Yet in “To Sell Is Human: The Surprising Truth About Moving Others,” Daniel H. Pink contends that most of us, regardless of job title or…Continue
Added by Bill Cosgrove on July 13, 2013 at 12:09pm — No Comments
A wise person would have taken my mother’s advice the first time.
Alas, when it comes to shopping online there are hurdles and derailments in every corner, waiting to sabotage your efforts. And…Continue
Added by Bill Cosgrove on July 13, 2013 at 6:51am — No Comments