Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Yesterday, the US Government took to its blog to announce that all the rumors of earth ending on December 21,2012 are false. Wait, what? Our government has a blog? Yeah, I didn't know that either. Apparently NASA has been receiving tons of letters…Continue
Added by Ketty Colom on December 4, 2012 at 7:30am — No Comments
Google is full of surprises. This week, they went out and acquired the company Incentive Targeting. What will this mean for your search engine optimization efforts moving forward? Lets break it down a little and see if we can piece…Continue
Added by Timothy Martell on December 4, 2012 at 6:30am — No Comments
There are two truly valid ways to post on social media. It depends on the personality, goals, and bandwidth available within your business. Both have pros and cons. Both have chances of success and failure.
This is Part III of the series on timing. Please read…Continue
Added by J.D. Rucker on December 3, 2012 at 8:00pm — No Comments
Last night ActivEngage had it’s annual Holiday Party at Ceviche. We had an open bar, hand passed appetizers, and a great DJ. By 7PM employees created a break dancing circle and one later told me that he ripped his pants doing a whirlwind move!
Why am I telling you this? Because Holiday Parties are good for company…Continue
Added by Ketty Colom on December 3, 2012 at 12:30pm — No Comments
I've long fought for dealers to know and improve their reputation, but the reputation of the industry always felt like it was holding dealers back. It is very frustrating! As I've often put it, the fly pushing on the butt of the elephant doesn't mean it's driving, it only means it is lucky the elephant is going it's…Continue
Added by Keith Shetterly on December 3, 2012 at 12:00pm — No Comments
I'm not commenting one way or the other on recent discussions regarding Carfax's advertising campaigns. The only thing that I will say is that it sure has garnered a lot of interest from the community. If dealers are being represented poorly in an ad campaign they should respond and vehemently defend themselves, right? Makes sense, until you see this...
Enter Microsoft IE 10 from stage left...…Continue
What the following reasons provide are valuable talking points to discuss opportunities with a CRM solution or problem you may be experiencing in your store. Admittedly the title to this article is very tongue in cheek, especially since I serve dealerships in my…Continue
Added by Jake Wirth on December 3, 2012 at 7:00am — No Comments
Facebook is pushing hard to extend their influence, and now they are beginning to drill down to a more granular level with their business support. They recently released a guide specifically for automotive dealerships. The only problem is that it isn’t exactly advertised everywhere, so many people may have missed it. It’s nothing…Continue
Added by Timothy Martell on December 3, 2012 at 6:30am — No Comments
For better or for worse, Facebook made it easier for people to report or block page posts in September. Since then, the need to tread carefully with posts has increased dramatically; too many reports or blocks can hurt a page's performance dramatically. This is an important topic that will be covered more in-depth in a future…Continue
Added by J.D. Rucker on December 3, 2012 at 12:00am — No Comments
"Dominion Dealer Solutions and Microsoft have established a strategic relationship to collaborate and create a next-generation Dealer…
Every few months, marketers around the blogosphere start the next batch of chants that search engine optimization is dying or dead. It's like clockwork; Google makes a change, their pages rank poorly, they declare that the party's over. I think I've written about the topic at least once a year since 2008.
Added by Ralph Paglia on December 1, 2012 at 2:30pm — No Comments
When most people think of an automobile dealership, their minds normally present images of cheesy commercials, pushy salesmen, gigantic “gorilla” inflatable balloons, and someone dressed as a mascot telling them to come spend their entire tax refund on their cars. However, by just taking the time to explore other…Continue
Added by Dmitriy Goroshin on November 30, 2012 at 3:30pm — No Comments
Added by J.D. Rucker on November 30, 2012 at 1:40pm — No Comments
With over 75 million users, over 6000 photo uploads in the last minute, over 72,000 photos tagged with jump, and over 3 million photos geo-tagged this month. Flickr is quickly becoming an extremely important digital marketing tool because it allows your dealership to market your inventory and brand…Continue
Added by Jason Parman on November 30, 2012 at 12:33pm — No Comments
Most of the articles I write are directed toward dealership senior managers or toward managers within specific departments. My content today is directed at all dealership department managers…or, rather, to those department managers who have a major sales responsibility. And guess what? Once again I’m going to talk about what’s not happening that should be happening in your department.
I am surprised by how few dealership departments have developed…Continue
Added by Garry House on November 30, 2012 at 9:08am — No Comments
If you weren’t able to make it out to the 13th Digital Dealer Conference, you’re in luck! The Digital Dealer Conference & Exposition is going virtual December 5-11. In that time, you can check out the vendor programs and services as seen in the 13th Digital Dealer Exhibit Hall, and view DD13 sessions wherever you have internet access.
We at the re:member group will have a virtual exhibit there – just click on us in the Exhibitors…Continue
Added by Will Michaelson on November 30, 2012 at 8:54am — No Comments
A Facebook username is essentially your domain name on Facebook. For instance, ours is Facebook.com/Wikimotive. Much like your actual website domain name, your Facebook username is best when it is just your brand name. Snagging this username (and the accompanying vanity URL) is an important part of your …Continue
Added by Troy Young on November 30, 2012 at 6:17am — No Comments