Professional Community for Car Dealers, Automotive Marketers and Sales Managers
AutoTrader Acquires VinSolutions – An Auto Industry Insider’s Perspective
While I was working as a speaker at the VinSolutions sponsored “Internet Battle Plan” 3 day dealer training workshop in Kansas City on…Continue
Word of mouth advertising – it’s not almost a cliché, it IS a cliché. But it’s one we must be mindful of, because it’s the one thing in advertising that not only hasn’t changed, but is even more important today than ever.
With the Internet and digital advertising, Social Media and Dealer…
Added by Tom Gorham on May 21, 2011 at 1:54pm — No Comments
I recently saw a vehicle advertised on a dealer website that caught my attention. This pre-owned car was advertised as a “CarFax One Owner”. Upon further investigation, I discovered that the “one owner” was a rental car company.
Even though the “one owner” statement may have been technically true, the description of the vehicle blew my mind: “With just one previous owner, who treated this vehicle like a member of the family, you'll really hit the jackpot when you drive home…Continue
Added by Jim Radogna on May 20, 2011 at 5:38pm — No Comments
That all elusive holy grail of marketing, word-of-mouth, is right up there with Big Foot and the Loch Ness Monster in that we hear reports that their real, but most of us have our doubts. The biggest reason why this is, is because most businesses fail to plan for it. Like anything else, if it's worth doing its worth planning for, below I will…Continue
Added by David Johnson on May 20, 2011 at 4:00pm — No Comments
After 10 years of digital and traditional direct marketing trying to figure out how to co-exist (or eat each other up to survive) in the automotive world, here is what has developed. Digital Marketing has grown tremendously because it’s new and initially had no numbers to speak of so it had nowhere to go but up.
Traditional direct mail marketing has grown a few small points a year, nothing surprising, just a good, solid, and dependable work horse.
Added by Todd Vowell on May 20, 2011 at 9:31am — No Comments
Is it bad to fail? No! (Fail is the “F” word to which I was referring. Get your mind out of the gutter) can any good come from failure? Yes! Dare to fail! Then learn from it. You can’t wait for a perfect set of circumstances. Perfect scenarios never come. There will always be roadblocks, obstacles and unfavorable conditions. Who cares? The time to do it is now. Don’t wait, hesitate or look for reasons to second-guess yourself. Think about anything you’ve done in your life. …Continue
Added by Brad Alexander on May 19, 2011 at 9:13am — No Comments
Added by TERRY GIBSON on May 19, 2011 at 8:00am — No Comments
- SOURCE AutoTrader.com -
ATLANTA and OVERLAND PARK, Kan., May 18, 2011 – AutoTrader.com has signed a…
Added by Ralph Paglia on May 19, 2011 at 5:30am — No Comments
Here’s the challenge: we dare you to incorporate all 60 of these dealership improvement efforts into your store in the next month. Post in the comments and let us know which ones you’ve incorporated, and also chime in with your own ideas for improvement.
1. Make name tags mandatory for every employee (real names or fun nicknames)
2. SNUGGIES. Keep branded snuggies…Continue
Added by Cobalt on May 18, 2011 at 4:02pm — No Comments
Added by TERRY GIBSON on May 18, 2011 at 1:27pm — No Comments
This is humorous outlook on how some Car buyers can actually feel. I came across this Video and found it very useful and funny . Certainly applies to the industry . Some of you may relate or possibly have encountered situations like this.
Added by Julia Spivak on May 17, 2011 at 7:43pm — No Comments
Added by Liz Krewson on May 17, 2011 at 8:42am — No Comments
Stephanie Young, Vice President of Business Development for The Manus Group, a premier provider of strategic sales force training, corporate leadership development and automotive and corporate recruiting services, posted an interesting entry on the…Continue
Added by Ralph Paglia on May 16, 2011 at 11:30am — No Comments
Are you still debating whether to employ text messaging in your eLead response process? This story may get you off the fence.
One day a couple weeks ago, as I do most days, I was sitting in a General Manager’s office reviewing his store’s recent mystery shop.
When I told him the Lead Response Time (LRT) was a disappointing 5 hours 36 minutes he immediately went to his CRM to verify. To my surprise, the CRM said the response time was 41…Continue
After three weeks of what I considered to be decent results from my previous post, I decided to change things…Continue
Added by Ralph Paglia on May 14, 2011 at 1:02am — No Comments
Added by Ralph Paglia on May 13, 2011 at 10:30pm — No Comments