Professional Community for Car Dealers, Automotive Marketers and Sales Managers
What is the single most cost effective way to get direct access to a consumer? If you said anything other than through a mobile device, then you are wrong. Mobile devices are proliferating at an exponential rate and nearly 40% of all Internet traffic now, is on a mobile device. Mobile marketing reached $2.7…Continue
Added by David Schroeder on April 17, 2013 at 2:30pm — No Comments
Added by Brian Pasch on April 17, 2013 at 12:15pm — No Comments
Added by jason keo on April 17, 2013 at 10:00am — No Comments
NADA University/DMEa Webinar: Success in a Changing Loyalty Landscape - April 24th-1pm EDT
DMEa Webinar: How to Launch the Ultimate Dealer App – April 25th - 2pm EDT
Daytona Beach, FL–April 17, 2013 –…Continue
Added by Crystal Hartwell on April 17, 2013 at 6:06am — No Comments
In working with e–commerce directors (both inside and outside of the automotive industry) for the past several years, I have noted several similar patterns in how internet marketers measure success. Some focus on driving traffic to their site without looking at the source of the traffic to determine its value, while others focus solely on the number of leads they can provide to the sales department, regardless of quality or cost. Still others look directly…
Added by Peter Benson on April 16, 2013 at 1:18pm — No Comments
I've decided to write more frequently about Automotive SEO, after a brief period of silence.
Recent research on Organic Search rankings and collaboration with industry leaders brought to light a very interesting observation.
Added by Paul Potratz on April 16, 2013 at 12:18pm — No Comments
Written By: Russell Grant
One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.
Because remember, there are only three ways…Continue
Added by Garry House on April 16, 2013 at 7:23am — No Comments
Unless you have been hiding in a cave somewhere, you have heard that the U.S. economy is doing poorly. Housing starts are down, the value of the dollar is down, car sales are down, real estate is down, retail is down, gas prices are up, food prices are up, bankruptcies are up and the sky is falling. What is a person to do?
1. Don't Drink the Cool Aid
The news is…
Added by Mark Tewart on April 16, 2013 at 6:47am — No Comments
When did you last share with someone important why you enjoy him or her? We’re fast to convey disappointment or dissatisfaction with others, but uplifting the attributes in them we like feels rather strange.
Yet when it comes to building loyalty, whether in customers, coworkers or…Continue
Added by Mike Gorun on April 16, 2013 at 6:24am — No Comments
Added by Ralph Paglia on April 15, 2013 at 3:30pm — No Comments
I made a very prosperous living selling highline automobiles. My sales strategy made happy customers happier and because my sales were MSRP or better they made my boss quite happy too.
My strategy? I rarely took a showroom up.
Taking ups, as much as we love the rush of that pursuit, results in closing rates under 20%. You could be closing half or more if you prospect the right opportunities.
This kind of progressive selling is the future of…Continue
Added by Jeff Cotton on April 15, 2013 at 2:30pm — No Comments
Watch Original How To Retarget Your Dealership Visitors Using Facebook
Facebook advertising for your dealership, It’s a great…Continue
Added by Kevin McKillop on April 15, 2013 at 12:05pm — No Comments
How confident are you that your digital marketing campaigns are delivering incremental sales each month? Are you aware of the most common mistakes dealers make when using Google Adwords?
What is new in digital marketing that is helping dealers jump to the next level in monthly sales?
If you would like sneak peak from leaders who will be sharing their…
Added by Brian Pasch on April 15, 2013 at 8:04am — No Comments
Facebook has been a promising venue through which to market a dealership ever since it reached a high level of popularity back in 2008. Back then, it was just breaking the hundred million user level and was showing signs that it would be able to be business-friendly in contrast…Continue
The other day I was in a dealership speaking with an owner. He said to me "I have 315,000 VDPs" to which I responded "wow, that it is great". He then said to me "however, VDPs do not cash checks, sales do". I was so happy to hear that because here is someone that really gets it. I am not saying that focusing…Continue
Added by Stan Sher on April 14, 2013 at 12:05pm — No Comments
The statistic or something similar to it has dominated the sales pitches and marketing materials of search engine optimization companies for a very long time. I…Continue
Added by J.D. Rucker on April 12, 2013 at 11:58am — No Comments
There are over 100 different factors that determine how you rank on Google+ Local (Google Places and Google Maps).
One of the most important of those factors is making sure your Name, Address and Phone number (NAP) are consistent across hundreds of different directories and sources (find out how you are doing with this free local optimization…Continue
Facebook investors and social media marketing strategists are likely to be smiling this week. Facebook announced another enhancement to their advertising platform in order to reach the billion consumers that are active on Facebook.com.
If you are an investor in Facebook, you are aware of how…Continue