Automotive Digital Marketing

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All ADM Member Blog Posts (12,219)

The Fifth Commandment of Automotive Video Marketing: Distribute Your Video [7 Great Tips from the Pros]

Whenever we initiate any type of video marketing campaign for a client, one of the core planning items is the client’s online video distribution strategy and plan.  There are a number of elements that go into formulating the distribution approach:

1)   Campaign objectives…

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Added by Joe Schwartz on January 22, 2013 at 8:00am — No Comments


Influencer
Do You Target Your Marketing Messages to Three Types of Buyers?

A survey of more than 13,000 individuals conducted by Carnegie Mellon University reveals there are three types of buyers:

  • Average/unconflicted: 61%…
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Added by Mike Gorun on January 22, 2013 at 7:00am — 3 Comments


Influencer
DMEautomotive Files Patents for Driver Connect Mobile App Technologies

Patent filings include advanced technology that enables Driver Connect to communicate with mobile devices at key, relevant moments in the vehicle ownership lifecycle and to facilitate communication between a service center and the mobile app user

 

Daytona Beach, FL – January 22, 2013 – DMEautomotive (DMEa), the leader in science-based, results-driven automotive marketing, today announced that it has filed two…

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Added by Crystal Hartwell on January 22, 2013 at 6:54am — No Comments


Influencer
Is Cars.com the next vendor to trash car dealers?

As TrueCar works to reposition itself as more dealer-friendly, and CarFax comes under continued scrutiny for charging dealers for the right to be chastised on the airwaves, Cars.com released teaser ads and focus group clips for their expensive Super Bowl campaign, according to an Automotive News article published today: http://bit.ly/WbTXac

To their credit, they make light of…

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Added by Big Tom LaPointe on January 21, 2013 at 5:30pm — 12 Comments

Mobile Paid Search Growing Much Quicker Than Expected [Adobe Research]

Adobe researchers have found that mobile traffic is growing much more quickly than expected. Mobile, including both smartphones and tablets, now represents 20% of spend and impressions in paid search — double the amount of traffic from a year ago.…

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Added by Joe Schwartz on January 21, 2013 at 2:30pm — No Comments

Changes to Facebook Search & Car Dealers

With the recent changes to search within Facebook, in my opinion, it is now absolutely necessary for bricks and mortar businesses, including car dealers, to have separate Facebook pages for each of their locations.

People can more easily search for car dealers "nearby" or for dealerships that their friends like!

Everyone seems to know what SEO…

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Added by Jim Oborny on January 21, 2013 at 1:00pm — No Comments

What Facebook Paid Messages Could Mean for Brands

Paid messages may make the service more relevant and appealing to social media marketers

In its quest to drum up new sources of revenue, social network giant Facebook is currently testing a paid messages program that will enable users to reach out to those outside their network of friends for a fee of $1 per message. Although the service is early in the testing phase, it holds potential to alter the…

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Added by Joe Schwartz on January 21, 2013 at 12:00pm — No Comments

Facebook's new Graph Search helps people discover your business

Weeks ago, Facebook enhanced Privacy Settings and users were encouraged to fill out their (now, publicly searchable) profiles more completely. These privacy settings essentially made it easier for people to show up in Facebook search.…

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Added by Darrah Raneri on January 21, 2013 at 11:00am — 3 Comments


Influencer
Web Video Marketing Part 1

If I have the option of reading an article to gather information on a product or watching a video, I would quickly choose the latter. It is usually much more entertaining to watch a video than read paragraphs of information when I am looking to learn something new. This is because the human brain is programmed to take in large amounts of information presented in a…

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Added by Ketty Colom on January 21, 2013 at 9:00am — No Comments


Influencer
Are You Blogging for Humans?

We talk a lot about the importance of a blog. As Google's updates progress, the old adage "content is king" is becoming ever more true. It's not enough to simply have content though, that content needs to be unique to your site and valuable to the reader. In the rush to keep up with the content volume being demanded by industry best practices, it's too easy to forget…

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Added by Timothy Martell on January 21, 2013 at 8:30am — 1 Comment

Can Car Buying Ever Go Digital? [Research Study]

From eMarketer: In 2011, more than three out of 10 US new-car buyers said they were likely to purchase…

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Added by Joe Schwartz on January 21, 2013 at 6:00am — No Comments

Factors That Need a Careful Thought while Purchasing a Car

Life is turning out to be a complicated journey nowadays as nothing seems easy. Let’s take the example of buying a car. It is not an easy or smooth process. Earlier if someone had money then he could simply visit may be a couple of car dealers and drive home on a new car but today as the options available are unlimited ample research and discussion takes place before a car is…

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Added by Chris Azused on January 21, 2013 at 3:11am — No Comments


Influencer
Nissan exec: 20pc of digital sales leads come from mobile Web

Thought I would share with you a great article on digital sales and it's strength to enhance a car dealership.  Here is an example that you may use:

http://www.mobilemarketer.com/cms/news/content/14610.html

Enjoy!

Warmly,

Cheryl

http://www.cheryllynninternational.com/cardealership

905.981.8761

Added by Cheryl Lynn on January 20, 2013 at 7:17pm — No Comments

Half of American Car Buyers Engage with Companies on Social Networks - What about Dealers and their Employees?

Half of all Automotive Consumers say they Engage with Businesses on Social Networks... What about Car Dealers?…

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Added by Ralph Paglia on January 20, 2013 at 4:30pm — 2 Comments

Are You Mobilized? The Auto User's Stage in the Sales Funnel

Due to the split nature of the Auto category, mobile users’ stage in the purchase decision making process is an important factor to incorporate when planning a successful campaign. According to Nielsen/Telemetrics, whether user activity occupied the top or bottom end of the purchase funnel, over one-third of mobile Auto users knew exactly what they were…

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Added by Joe Schwartz on January 20, 2013 at 3:25pm — No Comments


Influencer
5 Tips for Dealership Facebook Pages.

There is no way around it, you need a Facebook page. Now, far too many companies and dealerships fail to realize that simply having a Facebook page isn’t in and of itself much of an accomplishment. After all, there is a tremendous difference between having a sword, using a sword, and being a skilled and highly trained swordsman. Creating a Facebook page isn’t magic. Keep in mind that about 1 billion (yes with a “b”) people have sat down at a computer and created a Facebook page. This…

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Added by David Farmer on January 20, 2013 at 9:18am — No Comments

The Fourth Commandment of Automotive Video Marketing: Be Social

When a viewer chooses to watch a video--amateur or branded--they're not surprised to then see that video play on their screen. After all... they chose to watch it. And what that does is lower guards. A viewer choosing to enter into a branded video experience is much more open to what it has to say. Pre-roll viewers--by comparison--are more…

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Added by Joe Schwartz on January 20, 2013 at 8:00am — No Comments


Influencer
Reputation Management Starts at the Dealership

Reputation

With General Motors mandating reputation management to its dealers and other manufacturers considering the same course of action, it's clear that power of online reviews is catching the attention of the automotive industry at the highest levels. The old days of CSI being the primary indicator of whether or not a dealership is servicing their customers…
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Added by J.D. Rucker on January 20, 2013 at 5:00am — 4 Comments


Influencer
2 Reasons Why Data Will Help You Grow Your Business

Those who know me would likely agree that I am a massive data junkie. Don't believe me? My twitter profile even says it so it must be true! I'm not exactly sure when or how my…

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Added by Michael Cirillo on January 19, 2013 at 7:30pm — No Comments

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