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All ADM Member Blog Posts (11,868)

Kick-Off Your Digital Marketing Strategy in 2013 – Football Square Giveaway

Are you a die-hard football fan? Enter Local Search Group’s “Football Squares Giveaway” and enjoy some friendly competition with fellow dealers.

To kick off the countdown to Digital Marketing Blitz (hosted in Houston on January 23, 2012), Local Search Group is sponsoring two football square giveaway games:

  1. Texas vs. TCU
  2. Houston Texans vs. Indianapolis Colts…


Added by Kathleen Perley on November 20, 2012 at 2:41pm — No Comments

Redesigned Launches: More Targeted, More Relevant Profit-building Information and Connections

Upgrades to award-winning site include industry-first dScore to measure relevant user activity


Salt Lake City, UT – December 20, 2012 – DrivingSales today announced the launch of its redesigned website, the world’s largest automotive social network. The…


Added by Crystal Hartwell on November 20, 2012 at 2:00pm — No Comments

Hurricane Sandy Leaves a Trail of Destruction Along the Northeast –What Place Does the Auto Industry Have in its Recovery?

Natural disasters are often referred to as catastrophic for a reason - the sheer nature of their damage is not limited to a ripple effect but a flat out splash - covering individuals, infrastructure, businesses, and more. Hurricane Sandy has passed, but many northeast residents are still without basic supplies, while others may have lost their homes, businesses, cars, and more.

It is estimated that the damage from the superstorm will…


Added by Jeffrey Schwartz on November 20, 2012 at 9:57am — No Comments

Why do People Share Content with Others?

Have you wondered why certain things online go viral? Why do we share each other’s blogs, links, and video content? Think about it. Is it because you want to promote a brand? No. Is it because you follow a user religiously and want to share everything and anything they post? Nope. …


Added by Ketty Colom on November 20, 2012 at 9:30am — 4 Comments

Inspection Services Rise At Dealers From Sandy

As vehicles begin to get replaced or traded in, it's important for drivers and dealers to understand the full picture in terms of the impact Hurricane Sandy has had on certain types of vehicles. In particular, leases are treated differently than financed vehicles. Leases must be maintained in accordance with the agreed upon terms from the bank. And when leases are transferred, cars that originated in the Northeast may be returned to…


Added by John Sternal on November 20, 2012 at 9:03am — No Comments

New Bing Webmaster Guidelines

Bing remains slightly inscrutable to many people. Due to Google’s overwhelming domination in the search engine market, Bing is often forgotten about entirely. Don’t let Microsoft’s brainchild remain a mystery to you though, because there is help! This week, Microsoft has (finally) released a list of Bing Webmaster…


Added by Timothy Martell on November 20, 2012 at 6:30am — No Comments





WILMINGTON, NC - NOVEMBER 20, 2012 - After careful evaluation, New York publishers John Wiley & Son have selected two of Americas top trainers to be added to the family of books known as the "Dummies" franchise.  Trainers John Fuhrman and Anthony Bartoli have agreed to be co-authors for the…


Added by John Fuhrman on November 20, 2012 at 4:01am — No Comments

Are Dealers Starting to Overpost on Facebook?

There was a time not too long ago when it was hard to get dealers to post enough. The mythical beast known as EdgeRank (which Facebook technically hasn't used in a long time, but that's not important now) compels people to want to maximize the exposure of their posts by keeping a constant flow of positive engagement going towards their Facebook…


Added by J.D. Rucker on November 19, 2012 at 11:30pm — 5 Comments

Kill Dormant Facebook Pages. They Can Harm Your Reputation.

It isn't uncommon for a page to be created on Facebook, only to be abandoned. Many dealers started off with multiple pages and then consolidated to one. Others had an internet manager who has since left the dealership and they didn't even know there was an additional…


Added by J.D. Rucker on November 19, 2012 at 10:00pm — No Comments

Car Dealers Slow to Adopt Digital Marketing Tools; Not Sure About Social Media

Car Dealers Slow to Adopt Digital Marketing Tools; Not Sure About Social Media

It is not what ADM Professional Community Members want to hear, but we need to be aware of the perception challenges we still face and take every opportunity to overcome them...…


Added by Ralph Paglia on November 19, 2012 at 11:30am — 19 Comments

Holidays Are a Great Time to Build Loyalty With Customers

It’s that time of year when giving takes priority over getting. Most dealerships I know are extremely generous when it comes to charitable causes, but there’s no need to be humble about it. The more you engage your customers in your holiday gift drives, the more you will be building loyalty with them.

In this recent…


Added by Mike Gorun on November 19, 2012 at 10:08am — No Comments

ActivEngage Extends Chat Hours

In ActivEngage’s 5 years of operation, we’ve collected a whole lot of data about the buying habits of online shoppers. We use this data to keep our eyes on the big picture, and we’ve noticed a startling trend: More web shoppers are active early in the…


Added by Stephen Jackson on November 19, 2012 at 9:00am — No Comments

Best Buy Website Crashes During Black Friday Preview Event Today

I am a frequent shopper at Best Buy and was pleased to see that as a Silver member of their rewards program, that I could shop their Black Friday specials on Monday, November 19th at 11:00 am.  


I'm not one to stand in lines on Friday in the store or head to a midnight opening.  This was the perfect…


Added by Brian Pasch on November 19, 2012 at 8:30am — 1 Comment

Does Your Dealership Have a Good Incentive Based Marketing Program?

Does Your Dealership Have a Good Incentive Based Marketing Program?


Jason Parman

Incentive based marketing can in large be defined as the use of motivational devices such as competitions, games,…


Added by Jason Parman on November 19, 2012 at 7:25am — 1 Comment

What to Watch Out For When Scheduling Posts

Recently I wrote about scheduling your posts across blogs and social media. I maintain that you SHOULD still schedule if you are able, but in light of recent incidents, I think it’s…


Added by Timothy Martell on November 19, 2012 at 6:30am — No Comments

Nielsen Research Releases Automotive Mobile Path to Purchase Study

Nielsen Research Releases Automotive Mobile Path to Purchase Study 

On November 14, 2012 Nielsen, xAd and Telmetrics released the third part (Automotive) of their “mobile path to purchase” study conducted earlier this year.…


Added by Ralph Paglia on November 18, 2012 at 7:30pm — No Comments

The Biggest Problem with Partnered Social Media: One-Size-Fits-All Doesn't Work

There is a rise in niche-level outsourced social media that is refreshing on one hand and discouraging on the other. It's encouraging because when agencies take the stance of focusing on a single niche such as automotive or entertainment, they are able to build up several resources to make their jobs easier…


Added by J.D. Rucker on November 18, 2012 at 3:00pm — 10 Comments

One advantage of dashboards like Hootsuite: stats

Purists will say that using apps and dashboards like Hootsuite or Buffer take away the fundamental interpersonal relationships that are built through social media. By scheduling posts or sending them through these…


Added by J.D. Rucker on November 17, 2012 at 12:00pm — No Comments

Expert Panel To Discuss 2013 Automotive SEO Strategies at DMSC

One of the most lively workshop sessions at the 2013 Digital Marketing Strategies Conference (DMSC) will be a panel discussion that I will moderate on Automotive SEO.  I have invited JD Rucker, Ralph Paglia, and Eric…


Added by Brian Pasch on November 17, 2012 at 7:00am — 1 Comment

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