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All ADM Member Blog Posts (9,895)

Changing "I Know" to "I Care"

When you think about all that goes in to creating a professional in the auto industry, what comes to mind?  Usually things like, training, dedication, persistence, confidence and motivation come to mind.  All of these are important and valuable components essential for any professional, but they can't be effective without the one element that ties it all together.  You have to care.  Smarter people than I have…

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Added by John Fuhrman on October 21, 2011 at 3:48am — No Comments

Social signals influencing search results

We've seen some indication that social signals have begun influencing search results...consider the following:…

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Added by Scott Falcone on October 20, 2011 at 8:08pm — No Comments

Honda Civic Natural Gas News, October 2011

Honda
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Added by Ralph Paglia on October 20, 2011 at 10:30am — No Comments

Mighty Macs Occupy Wall Street

The Mighty Macs Occupy Wall Street!

After ringing the opening bell for Friday's (Oct. 17) trading session of the New York Stock Exchange,…

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Added by Ralph Paglia on October 20, 2011 at 9:58am — No Comments

Tips for Auto Dealer Press Releases (And Why You Should Use Them)

While many dealers see press releases as a marketing strategy for larger companies, it can be (and is) a valuable and worthwhile strategy for auto dealerships as well.  It’s a great way to get news about your company out both locally and nationally.  Press releases can make their way into both local and national news sources, helping your dealership brand itself within the community, as well as show up more often and higher on the search engine result pages.…



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Added by Ali Amirrezvani on October 20, 2011 at 9:56am — No Comments

The Nine Most Important Web Analytics for Dealers to Monitor

You cannot manage what you can’t measure.  As more and more consumers flock to your dealership website, you must focus your attention to optimizing the ease of which your prospects obtain information about you. …

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Added by Justin Braun on October 20, 2011 at 7:00am — No Comments

The unprecedented shift that will change the marketing world

 

By Lori Luechtefeld, iMedia Connection

"We spend the majority of our time interacting with others, but as marketers we constantly speak the wrong language to the wrong person...

The media revolutions of the past -- moveable type, transmitted wire communications, recordable media, television -- were based either on one-to-one or one-to-many communications. Furthermore, they were expensive to get involved with and had to be regulated by government bodies. The internet,…

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Added by Tom Gorham on October 19, 2011 at 6:58pm — No Comments

Ford eNews

Bon appétit!

Monday, Oct. 24 is National Food Day, a celebration that unites communities all over America around healthy, affordable and sustainable food options and education. As part of this effort, Ford Motor Company is sharing a series of sustainable lunch menus that can be easily replicated by…

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Added by Ralph Paglia on October 19, 2011 at 3:37pm — No Comments

Social Media 2011: Social Is The New Normal

The State Of Social Media 2011: Social Is The New Normal

written by BRIAN SOLIS

This blog was written by Brian Solis, a member of the Fast Company expert blogging community and expresses that expert's views alone.…
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Added by Ralph Paglia on October 19, 2011 at 3:24pm — No Comments

GM response time and Quality of leads

I am fairly new to being an internet manager and I am getting kind of frustrated with the Response time i have been getting knowing that every time i get a lead i do answer it with in minutes it is put in my CRM tool or mail box. The store that i am currently at just started there internet department so its my job to make it a success now i have sold vehicles for 3 years and had great rapport and succes selling so i was finally promoted to Internet Manager but... im a one man band and as…

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Added by Zane Walker on October 19, 2011 at 3:23pm — 2 Comments

HIRE THE WINNERS; New Features Included With The Car Sales Simulator Automotive Hiring and Screening Technology

HIRE THE WINNERS; The Car Sales Simulator Automotive Hiring and Screening Technology

 

1)    Starting today – Whoever’s email is set up in your accounts will receive, via email, the “Results Page” from the Executive Summary as soon as the applicant finishes the simulation. WOW REAL TIME!!!  The Subject Line will be:  “The Car…

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Added by Ralph Paglia on October 19, 2011 at 11:23am — No Comments

Car Buyers Jumping Into Market, Demand Will Be Greater Than Broader Economic Indicators

Dataium ASI Index: Car Buyers Jumping Into Market, Demand Will Be Greater Than Broader Economic Indicators.



The Dataium Automotive…

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Added by Ralph Paglia on October 19, 2011 at 10:30am — No Comments

How Car Dealers Can Benefit from Search Engine Optimization (SEO)

What is SEO and How Does it Boost Website Visibility?

Search engine optimization is arguably the single most important aspect of website-based Internet marketing. Many if not most people start their searches online with popular and relevant keywords. The higher and more frequently your website ranks on search engines for these keywords, the more visitors your site will receive. SEO is the practice of improving your website’s ranking by optimizing it for both…

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Added by Mina K. on October 19, 2011 at 9:45am — No Comments

Digital Dealer Webinar with Joe Webb and Tim James TOMORROW!

Make sure to…

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Added by Arnold Tijerina on October 19, 2011 at 6:43am — No Comments

DMEautomotive Makes Customer Loyalty Easy for Dealerships

New ‘card-free’ program eliminates usual loyalty program hassles with turnkey process that allows dealers to focus on selling, rather than implementation

 

Daytona Beach, FL -- October 19, 2011 – DMEautomotive, the industry leader in science-based, results-driven automotive marketing, today announced a new affordable “card-free” customer loyalty program for auto dealerships designed to eliminate the usual…

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Added by Crystal Hartwell on October 19, 2011 at 5:34am — No Comments

Quantcast Audience Targeting for Automotive

Quantcast Audience

Auto

Identify and convert in-market car buyers.…
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Added by Ralph Paglia on October 18, 2011 at 12:10pm — No Comments

Drive Time Selects Inilex as GPS Solutions Provider

 

Drive Time Selects Inilex as GPS Solutions Provider

 

Phoenix, AZ – October 18, 2011 – Drive Time, the nation's largest dealership with 89 locations specializing in selling and financing used cars to customers with less-than-perfect credit, today announced it has selected Inilex as its supplier of GPS-based vehicle tracking and recovery solutions.

 

“We look…

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Added by sara callahan on October 18, 2011 at 11:53am — No Comments

The Single Most Important Thing to Keep in Mind About Automotive Social Media

Advice

Over the last several months, really since speaking at the Digital Marketing Strategies Conference in Napa Valley earlier this year, one of the themes that we've been focused on is this:

"What happens on your Facebook, Twitter, and other social media pages is not nearly as important as what happens on other people's Facebook, Twitter, and social media pages."

Every few months I…

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Added by J.D. Rucker on October 18, 2011 at 11:18am — 13 Comments

6 Simple Commission Ideas for Improving Customer Retention

As the economy has continued to fluctuate almost constantly, businesses have been forced to adapt processes and strategies to fit changing economic demands. One of the biggest changes in the automotive industry is that dealers are no longer able to wait for customers to come to them. Dealerships need to ensure that their sales teams are prepared to first find the sales.

Sales people will generally focus on the processes that deliver the dollars, and these processes have changed.…

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Added by Mike Gorun on October 18, 2011 at 10:51am — No Comments

Why Used Car Departments Should Pay “Door Rate” for Service

It’s a generally accepted practice in the auto retail business: the service department offers the used car department discounted rates. Doing so keeps the recon cost of the vehicle low, which makes the resulting margin and gross higher.

But does it really? I would argue that dealerships as a whole would reap more profit if the service department charges the used car department “door rate.” How so?

First of all, the used car department is a high volume customer. Think of all the…

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Added by Mike Esposito on October 18, 2011 at 10:25am — No Comments

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