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It was about five months ago that I wrote this blog, "…

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Added by Stan Sher on July 18, 2011 at 1:51pm — No Comments

Social Media Grows 25%, Now 16% of All Online Time

Report: Social Media Grows 25%, Now 16% of All Online Time

Global Ad Spend Share, by Type

The…

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Added by Ralph Paglia on July 18, 2011 at 1:38pm — No Comments

Facebook Advertising Revenue Grows 281% in 2011

Facebook Advertising Revenue Grows 281% in 2011

Spending on and impressions of Facebook ads both grew dramatically between Q2 2010 and Q2 2011, …

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Added by Ralph Paglia on July 18, 2011 at 1:30pm — No Comments

Retargeting: Yes, You Should!

If your dealership is not doing retargeting to drive traffic to your conversion pages and the rest of your website, you should be using this incredible tool to build brand awareness and drive people back to your site. Take your automotive marketing up a notch with a retargeting strategy to maximize your…

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Added by Paul Potratz on July 18, 2011 at 12:23pm — No Comments

Auto/Mate Integrates New Service Merchandising Module Into Its DMS

Auto/Mate Integrates New Service Merchandising Module into its DMS; Increases Fixed Ops Efficiency for Auto Dealers

 

 

CLIFTON PARK, N.Y. – July 18, 2011 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the release of a new Service Merchandising module for its dealership management system (DMS). The new module consolidates all service merchandising functions…

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Added by Holly Forsberg on July 18, 2011 at 10:01am — No Comments

Nicki Allen with Classic Mazda and Classic CDJ featured in AutoSuccess Magazine | New Attitude

Nicki Allen of Classic Mazda and Classic Chrysler Dodge Jeep of Denton gives new perspective to some traditional ideas in the automotive business.  A focus on new technology defines a new attitude for these Texas dealerships. Click the image above for the full… Continue

Added by Joseph Little on July 18, 2011 at 8:18am — No Comments

That Pesky Groupon Model Surfaces for Auto Sales . . .

Here we finally have a car dealership using Groupon for CAR DISCOUNTS (Cadillac and Groupon).  People can purchase an amount off the car later for buying a coupon for a lesser amount now.

 

I tried to…

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Added by Keith Shetterly on July 18, 2011 at 7:00am — 44 Comments

MPi Releases new eBook for Auto Dealers: Earning the Green Light to Customer Upsell Profitability

Las Vegas, NV July 18, 2011 —The ability to add legitimate line items to every repair order is a proven way for auto dealers to boost parts and labor profits – and retain customers, yet many fail miserably at the upsell process. To help auto dealers in this upsell process, MPi (www.mpi-edge.com) the leading provider of vehicle inspection tools, processes, and consulting for auto dealer service…

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Added by sara callahan on July 18, 2011 at 5:33am — No Comments

Mobile app for auto dealer from Multichoice Apps



We pay a lot of attention to design.

We have an individual approach to the development of graphic design for each client.

The first page of the application shows the dealership building.

 …

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Added by Dmitriy Goroshin on July 17, 2011 at 8:07pm — 1 Comment

How important is the latest technology

Do you remember shaking Polaroid pictures to help them develop? Would you use those pictures today in an automotive advertising campaign? What about video tape recorders, and a cathode ray tv, do you think these can truly showcase your dealership? As technology has evolved so has the equipment we use to capture the “moment.”



What sort of equipment does your digital automotive marketing agency use? Do they still have VHS or are they recording and storing on hard drives and memory cards?… Continue

Added by Paul Potratz on July 17, 2011 at 6:30pm — 1 Comment

Automotive Industry Social Network Traffic Statistics

Top 5 Automotive Industry Social Network Traffic Statistics from Compete, Inc. for 12 months ending August 31, 2011...

 

The sites (including subdomains) submitted to Compete, Inc. for monitoring include:

  1. www.AutomotiveDigitalMarketing.com…
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Added by Ralph Paglia on July 17, 2011 at 9:30am — 6 Comments

Google+: The Complete Guide

Google+: The Complete Guide from Mashable's Ben Parr

 
Google+: It’s the hot social network on the block. In just three weeks,…
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Added by Ralph Paglia on July 17, 2011 at 7:30am — No Comments

Creative photo manipulation

Have you ever looked back at the photo and realized “Hey it looks like little Jimmy is missing a foot!” Well now that picture can be fixed, with a little Creative Suite magic. Imagine the opportunities for your dealership. Your automotive marketing agency can transform photos. What sells cars? People sell cars and putting a face with the car helps to humanize the experience. 

 

Placing, the General Manager in the ads gives the photo a personality. Now, you can’t have the GM pose in… Continue

Added by Paul Potratz on July 16, 2011 at 11:30am — No Comments

2006 Infiniti QX56 presented by Ken Beam at Douglas Infiniti in Summit NJ

 2006-QX56-ClickPic.jpg
 2006-QX56.gif
 

Wow! Check out this awesome 2006 Infiniti QX56!

 

You won`t believe the condition! It`s just beautiful!



Has 128,361 miles & runs as great as it looks! 3rd Row Seat! DVD! Navigation!



Being offered for…
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Added by Ken Beam on July 16, 2011 at 8:22am — No Comments

Resources to Help Dealers Get the Most Out of Google+

Since Google+ is so new, I asked everyone on our team at DealerOn to put together a list of resources for car dealers trying to wrap their minds around this new way of social networking (myself included).  Here’s a list of links/sites that we’ve put together.…

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Added by Ali Amirrezvani on July 15, 2011 at 8:18am — No Comments

Exposing Black Hat PPC Techniques: Stealing Competitor’s Trademark Traffic in Google Adwords

Hijacking our names/trademarks in organic search....Nothing new.....this article by Mike Bodet on Search Engine Journal exposes a technique being used to steal traffic with PPC. If you think this does not happen in our industry your are wrong. I found out by reading this article that I was not going crazy and that I did see what I thought I saw.

 …

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Added by Thomas A. Kelly on July 15, 2011 at 2:53am — No Comments

The Goldmine Is Google Empowered Consumers

 

Let's start a discussion on the value of a Googlized consumer to auto dealers; someone that has an email account associated with Google services.



Dealers need to look at the value of their customer base in terms on the new power given to Googlized consumers.



In fact, I suggest that business owners need to implement processes to ask and identify consumers with Google accounts. Why?…

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Added by Brian Pasch on July 14, 2011 at 6:34pm — No Comments

Industry Veteran Jim Radogna Joins Growing Roster at Interactive Marketing and Consulting Services (IM@CS)

In response to continuing business growth, the ongoing focus on customer service and breakneck pace of technology implementation, IM@CS is pleased to announce the arrival of Mr. Radogna



FOR IMMEDIATE RELEASE

Torrance,…

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Added by Gary May on July 14, 2011 at 11:32am — 6 Comments

Facebook Recommendations

Looks like Facebook is getting in on the reviews game. While checking in on the DealerOn Facebook page today, I noticed a new tool that I think auto dealers may want to keep an eye on.  Expanding on the simple "like" button that seems to be everywhere, Facebook now lets users leave recommendations for business pages.

 …

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Added by Ali Amirrezvani on July 14, 2011 at 9:09am — No Comments

Sales Staff Recruiters: Don't Spoil the Apple Barrel

“What is the number one challenge most dealers have with improving profits?”  1) Employee Turnover, 2) Capital, 3) Inventory, 4) Process, and 5) Recruiting Talent.  Of those polled, 30% answered “Recruiting Talent”.

It is not rocket surgery (it is easier to build a rocket than trouble shoot and repair one) as to how talent affects the dealership’s bottom line.  What puzzles me is…

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Added by Stephanie Young on July 14, 2011 at 8:00am — No Comments

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