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All ADM Member Blog Posts (8,609)

Damage Control with Social Media

Advice for Auto Dealerships Facing Recalls

In the past few years, almost every auto manufacturer has announced some kind of recall for its vehicles. Your dealership needs to have a social media plan in place to minimize damage from the bad news and be proactive about fixing the problem. You can take advantage of social media to address the issue.



First, create a… Continue

Added by Paul Potratz on December 22, 2010 at 11:18am — No Comments

Building Your Personal Brand by Harnessing The Power Of Social Media

Are You Exceptional?



Well, are you? It's a question you should ask yourself sooner rather than later, before you do though you should check your ego at the door and be honest with yourself. I ask because it's the difference between…

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Added by David Johnson on December 22, 2010 at 11:00am — No Comments

Jolly folly

Is this why they call it the Silly Season? Have a great break and I'll check you all in 2011. Cheers…

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Added by charles bayer on December 21, 2010 at 8:16pm — No Comments

Make It Free...and Nobody Gets Hurt!

I can’t tell you how many times I’ve been sitting with a client when they say, “I’m sick of being held hostage by customers who threaten me with posting a bad review on Yelp.”  Just last Friday, I had a conversation about this with a good friend who’s a…

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Added by Kathi Kruse on December 21, 2010 at 6:30pm — 7 Comments

George Moore Chevrolet Reopens in New Location

By George, he's back in business!

George Moore's adjusting to life - and his new digs - operating a Chevy dealership once again.…

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Added by Ralph Paglia on December 21, 2010 at 4:00pm — No Comments

The Power of Personal Communications in Automotive Marketing

When was the last time you were in the airport?

Did you have a lot of personal communication? Did you see people speaking with one another, laughing, conversing and seemingly having a great time?

Our guess is probably not.

Instead, you probably saw people glued to their laptops, iPhones® or smartphones.  Today’s consumers are glued to their electronic devices, constantly seeking information in an age where they must have it and have it now.

Because of the diverse…

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Added by Stacy Mueller on December 21, 2010 at 8:21am — 3 Comments

Mobile Marketing at Your Dealership

Mobile Marketing at Your Dealership

Does your dealership have a Mobile Marketing Campaign in place yet? Cell Phones have become necessities in every day life and are beginning to replace the more traditional land lines. Your dealership now has the power to get your Sales & Service Incentives directly into your customers hands via their cell phone.

The most pivotal ingredient of any Mobile Marketing campaign for Car Dealers is Text…

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Added by Paul Potratz on December 21, 2010 at 7:44am — No Comments

About.me The Beginning of Social Aggregation

Ok this isn’t a post about me or is it…the lines are getting blurry aren’t they. Yesterday I read I read 7 articles all having to do with social media many others but that was the biggest portion. Here they are if you would like to read them.

 

10 Social Media Trends for 2011

 

The 4 C’s of Social…

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Added by Larry Bruce on December 21, 2010 at 7:30am — No Comments

Make Excuses.....or Make MONEY!!

 

If you missed the bus on having a GREAT November, I hope you wake up before it's too late to have a good December and to end the year with a BANG!



At this time of the year, not everyone has fallen into "holiday mode" and some dealerships are…

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Added by Andy Fedo on December 21, 2010 at 7:00am — No Comments

Car Buying Behavior; Does Generation Y Want to Own a Car?

Car Buying Behavior: The Case of Demotorization

written by Jenny Darroch

Marketing strategy expert at Claremont Graduate University



A couple of articles have caught my attention lately. In the October 9 issue of the Los Angeles Times, Martin Zimmerman…

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Added by Ralph Paglia on December 21, 2010 at 5:00am — 6 Comments

WOMENCERTIFIED~SUSAN HAIR 561-309-7078~Communication

Home : Live Better AND Save Money with your New Year’s Resolutions

Live Better AND Save Money with your New Year’s Resolutions

By WomenCertified®

According to the US government, the most popular New Year’s Resolutions Americans make are Drink Less Alcohol, Get a Better Education, Get a Better Job,…

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Added by SUSAN HAIR on December 20, 2010 at 9:50pm — No Comments

Sean V. Bradley training an Internet Department on Objections, Expectations, Rebuttals and WHY...

http://www.automotiveinternetsales.com

Sean V. Bradley training an Internet Department on Objections, Expectations, Rebuttals and WHY...





Mastering Objections, Expectations and Rebuttals

by Sean Bradley, CEO and Founder of Dealer Synergy



We all have had customers voice objections such as “No,” “What’s your best price?” “You are too far away,” “Is it on your lot?” and countless other… Continue

Added by Sean V. Bradley on December 20, 2010 at 1:45pm — 2 Comments

Dealership Reputation Management

Car Dealership Review and Rating Sites

Here are my Top Ten favorite dealership review and rating sites listed in order of what I personally consider to be their desirability to have positive dealer reviews on them... In other words, if I had 100 positive reviews for my dealership and wanted to have ten of them posted to ten dealership review and rating sites, these are the ten sites i…

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Added by Ralph Paglia on December 20, 2010 at 11:00am — 1 Comment

Majority of Auto Dealers Report Increased Market Share and New Car Margins in 2010, According to AutoUSA Study

FOR IMMEDIATE RELEASE



Majority of Auto Dealers Report Increased Market Share and New Car Margins in 2010, According to AutoUSA Study



Fort Lauderdale, Florida (December 20, 2010) – The latest study conducted by AutoUSA reveals that 94.2% of dealers increased market share in 2010, and more than 70% reported an increase in new car margins. Dealerships that gained market share this year attributed the growth to improved customer service (69%), friendly process (65%), best… Continue

Added by sara callahan on December 20, 2010 at 6:08am — No Comments

Is Your Website Provider Watching Your Back?

As I read through dealer websites, I’m often surprised at how many advertising violations I find. You would think that website providers would make sure that this doesn’t occur, right?

You should never assume that the company that creates and maintains your website follows all the laws and regulations governing advertising compliance. State advertising laws vary and the responsibility for compliance lies with the dealership, not the vendor. Here are some examples of what I’ve run into…

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Added by Jim Radogna on December 19, 2010 at 2:58pm — 1 Comment

Further Adventures of a Car Guy's 30 Year Career

If You Are Looking For Something That Will Help You Sell More Cars, Then This Is NOT The Blog Post You Should Be Reading!

 

I was sitting around the kitchen table on a Sunday morning thinking about some of the more incredible experiences I have had thanks to my involvement in the car business, and simply decided…

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Added by Ralph Paglia on December 19, 2010 at 10:30am — 3 Comments

Basking Ridge/Bedminster NJ VW- Douglas VW says check out Stephanie Gallo picking up her 2011 VW Jetta 12/3/2010

*NJ VW - More & more New Jersey Volkswagen Fans are coming to Summit to experience the pleasure of doing business with us. Stop by 491 Morris Ave. in Summit & see what all the hype is about. You`ll be glad you did.



Where else?

 

Only at



NJ VW-Douglas Volkswagen says check

out Stephanie Gallo picking up her New…

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Added by Ken Beam on December 19, 2010 at 7:51am — No Comments

How Paragon Honda Became the #1 Honda Dealer in America in 6 Months

How Paragon Honda and Acura
Became the #1 Dealer in 6 Months…


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Added by Ralph Paglia on December 18, 2010 at 11:00am — No Comments

Changing Performance for 2011: What will you look at?

As we approach this time of year, many of us tend to get our pads and paper out to create those dreaded lists. Food for holidays lists, Gifts for family, gifts for co-workers and the biggest list for most people, the New Year’s resolution list. What many individuals or businesses will labor over are the 10 things that…

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Added by Glenn Pasch on December 18, 2010 at 4:53am — No Comments

Exceeding Expectations and Influencing Word of Mouth

It's the difference between expectations and the actual service rendered that will dictate the sentiment of the word of mouth received. If you fail to meet those expectations you get negative word of mouth, if you exceed them you get positive word of mouth, if you do just whats expected you get nothing. In this podcast I will share with you some…

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Added by David Johnson on December 17, 2010 at 8:03pm — 2 Comments

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