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All ADM Member Blog Posts (12,996)


Influencer
Measure What Matters

You have Google Analytics implemented across all your dealer group's sites. You know that data based analysis grows more important to your dealership management teams and the decisions they make every year. You may have even heard Google's Avinash Kaushik railing against traditional web stats at the last Digital Dealer conference in Orlando. But you're not sure how to…

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Added by Matthew Kolodziej on June 12, 2013 at 2:00pm — 2 Comments

This post has been edited for content...

Have you ever found yourself up late at night watching a movie that has been edited for content?

Some dubs are better than others, but it doesn't take a lip reader to know that "Yippee Kay Yeah, Mr. Falcon" may not have been in the original script of Die Hard. Here is another classic from Snakes on a Plane:

When responding to a negative review…

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Added by Ryan Leslie on June 12, 2013 at 12:48pm — 5 Comments

10 Reasons Why You Need to Be In Vegas at AutoCon in September!

As I speak with my dealer friends on a daily basis, I know that now is the time when they are evaluating and deciding which Fall Conferences to attend this year.

 

So, I wanted to make the decision easy and provide everyone with the top ten reasons why you need to be at AutoCon on September 4th, 5th and 6th.…
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Added by Carrie Hemphill on June 12, 2013 at 8:30am — 3 Comments


Influencer
Online Trends Your Dealership Needs to Know

It’s really tough to tell the difference between a trend and a fad, most pundits get it wrong a majority of the time. And it might sometimes seem in the world of online marketing and social media is the ultimate environment for chasing the latest fad. No one can truly predict the future, but  …

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Added by Ketty Colom on June 12, 2013 at 7:58am — No Comments

How Much Is Your Reputation Worth? If You’re Chrysler, Quite a Bit.

On Monday, June 3, Chrysler had a choice to make. The National Highway Traffic Safety Administration asked them to recall 1993-2004 Jeep Grand Cherokees and 2007 Jeep Libertys, according to…

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Added by sara callahan on June 12, 2013 at 4:30am — 3 Comments


Influencer
Google asks to publish more US gov't information (Update)

This undated photo made available by Google shows colorful pipes sending and receiving water for cooling Google's data center in The Dalles, Ore. The blue pipes supply cold water and the red pipes return the warm water back to be cooled. (AP Photo/Google, Connie Zhou)

Google is asking…

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Added by Bill Cosgrove on June 11, 2013 at 5:30pm — 2 Comments

Mid-Size Pickups See Increase In June

Here is the latest used car market report from Black Book and Ricky Beggs. It has been a busy week for the Black Book Editorial team as a couple of us had the opportunity to get behind the wheel of several new models, gathering insight that will assist us in both the new vehicle residual projections and eventually the valuations as used…

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Added by John Sternal on June 11, 2013 at 2:25pm — No Comments


Influencer
Automotive Augmented Reality

What is Augmented Reality?



Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the…

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Added by Lenny Gomez on June 11, 2013 at 7:30am — No Comments


Influencer
Four Reasons Why Local SEO Marketing is Important

Local SEO Marketing is important for businesses to use as a digital marketing strategy because people generally use Google and other search engines to find local business information such as directions, coupons, menus and telephone number.…



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Added by Lenny Gomez on June 11, 2013 at 7:20am — No Comments

Playing to Tomorrow's Customers on Social Media Helps Decision Makers Today

Tomorrow's Buyers

A father and son walked onto a car lot and started looking around. As the salesperson approached, the son, 14- or 15-years old, was clearly directing his father towards a particular new vehicle. They met the salesperson in front of a Chevy Cruze and told her that they wanted to take it for a test drive.

As car deals go, this one was a pretty easy one. The negotiations were tough – they were informed buyers who paid…

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Added by J.D. Rucker on June 11, 2013 at 7:00am — No Comments


Influencer
The Real World Effect- 5 tips to ensure that your Event Marketing technology delivers results

The best event marketing mobile and social media apps almost always work as planned in the field.  Yet, on occasion, challenges occur when there is a difference between what an interactive piece is designed to do and how it actually performs in the field. Factors like weather,…

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Added by Bill Cosgrove on June 11, 2013 at 5:30am — No Comments

A Concept That Could Double Your Loyalty Program Results

The whole idea of a loyalty program is to encourage and reward customers for doing business with you. The easier you make it for them to earn rewards and the more desirable those rewards are, the more likely a customer will…

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Added by Mike Gorun on June 11, 2013 at 4:36am — 6 Comments


Influencer
The two words Bill Gates doesn't want you to hear...

Watch This Powerful Video (See Link Below)

They spooked the Microsoft founder into early retirement. Now they're going to bring down his empire.



Take the investment advice or not this powerful video puts into perspective the evolving revolution that is upon…

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Added by Bill Cosgrove on June 10, 2013 at 7:00pm — 1 Comment


Influencer
The quickest and most effective advertising is through the Internet

SMDigital Partners specializes in Digital Media Marketing for companies that want to reach new customers through Search Engine Marketing. 

Why Advertising Online is Important

"A lot of digital media across all of these different channels whether it’s display, search, etc., has been very much about performance advertising to date," he said. "And brand marketing, measured in terms…
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Added by Lenny Gomez on June 10, 2013 at 6:10pm — No Comments


Influencer
Why Meta Description is Still Important for Websites

South Florida's, SMDigital Partners is a Full Service Digital Agency that specializes in Search Engine Marketing, Local SEO and Responsive Web Design. 



Officially, the Meta Description for…
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Added by Lenny Gomez on June 10, 2013 at 6:05pm — No Comments

Google+ Official Recommendations for Business Page Social Media Marketing Success

Now that your Google+ Business Page is set up for your car dealership, use Google+ to engage with your targeted audience. Start posting »…
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Added by Ralph Paglia on June 10, 2013 at 12:35pm — 9 Comments


Influencer
Yes, Steak Knifes Do Sell Cars

Throw your CRM away. A CRM often becomes too much like a multitasking Swiss Army knife, when what you need to really sell more cars is something simple and powerful. 

As CRM vendors bolt on different applications, the proverbial Swiss Army Knife philosophy emerges. Is it practical for cutting a steak? Or is it a 12-in-one  tool with pliers, toothpicks, tweezers, and multiple blades – something complicated and bulky and not as simple as a serrated steak knife? 

Another…

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Added by Jeff Cotton on June 10, 2013 at 11:30am — No Comments


Influencer
Social Media Not About Selling Cars -- It's Relationships



The days of going to a dealership to "talk" about cars are entering a dinosaur phase. Car manufacturers are successfully using Twitter, YouTube, Instagram, Facebook and Pinterest to "reach" car buyers. I reached out and talked to Volkswagen…

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Added by Connie Keane on June 10, 2013 at 9:30am — 1 Comment

A Quick Way to Get Search (and social) Benefit from Google+, Pinterest, and Tumblr

Easy

There are those who think that Facebook and Twitter are the only relevant social networks when it comes to business. There are those who go so far as saying that Facebook is all that you need. In truth, both may be right, but that’s strictly from a social perspective. Once you throw search into the equation, Google+, Pinterest,…

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Added by J.D. Rucker on June 10, 2013 at 6:30am — No Comments

CAR-Research XRM Promotes Keith Shetterly to Vice President of Research

[Note: I just saw this and wanted to congratulate Keith. I thought the ADM community would appreciate this in light of his extensive involvement and participation over the years.]

CAR-Research XRM Promotes Keith Shetterly to Vice President of Research

 

Houston, Texas, June 10, 2013CAR-Research XRM, a single-source CRM solution uniquely branded…
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Added by Arnold Tijerina on June 10, 2013 at 6:11am — 3 Comments

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