Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I've been watching the debate involving TrueCar.com on many automotive forums, but today I was pushed to action by comments from Charles Kim on ADM who is employed by TrueCar.com.
Here is what Charles said today on the very popular…Continue
(This was a response to a TrueCar Discussion post that I felt worth showing here)
@Jason M...that statement really exemplifies the tremendous misinformation on this entire subject, and a lack of understanding of regulatory issues. Case in point...
When I was heading up a confidential entrepreneurial project for Ford Motor Company over 10 years ago, there was no state license or regulation that was directly applicable to that business model in all the states we were…
Pictures sell things. We see it everyday, when we turn the page of magazine, when we purchase a burger at a restaurant and MOST importantly when a customer purchases a new or used vehicle or even a home. A vehicle is a BIG purchase for a working family. American's are still in love with the automobile. Just like burger picture, a picture of car should be there to ENTICE a customer into looking further into their purchase. You don't know why it looks so good in the picture but it always does.…Continue
Added by Peter Duffy on January 16, 2012 at 11:00am — No Comments
OneStop Database Solutions can help you reach Automotive Industry Professionals within industries segments such as:
Added by Ralph Paglia on January 16, 2012 at 8:52am — No Comments
I've posted a few articles on this site, touting the benefits of customer loyalty, and the ways dealerships can use these programs to prompt interaction with their clients.
I was reading this article at CNBC.com, and felt I needed to share this. Here are a few ways you can damage your relationship with your loyal customers. (I did not write this, Carol Roth of CNBC.com did.)
3 Ways To Get Customer Loyalty Wrong…Continue
Added by Will Michaelson on January 16, 2012 at 7:32am — No Comments
Check it out folks...
Just hit the newswire folks… 9:00pm PST
TrueCar Launches National Compliance Campaign and Pro-Industry Product Changes
Sweeping changes include a more balanced advertising approach, revised billing model in some states, consumer membership program, and formation of a Dealer Advisory Council
SANTA MONICA, Calif., Jan. 16, 2012 /PRNewswire/ — TrueCar, Inc., which is devoted to bringing innovation to the car buying…Continue
Most recently there has been a bold new wave washing over the automotive dealership landscape. Beginning with TrueCar, whose CEO bragged about using data to eliminate dealerships and lower profits below True Cost. He arrogantly taunted us with claims of "Transparency" which has become the "Buzz Word" of every vendor using our own data to virtually put us out of business, to steal our customers information, and sell it, pass it on to their affiliate companies, and otherwise resell it…Continue
Have you been setting Sales goals for 2012? How about this one?
Research suggests that when setting goals being as specific as possible…Continue
Added by Ashley Poag on January 13, 2012 at 11:30am — No Comments
As we continue our conversation about Zero Moment of Truth, where customers research you and your products online, let’s not forget what the First Moment of Truth is: When people contact your dealership.
I want to focus on what happens when customers get on site and how what happens can affect the sale. To explain my point, at a recent workshop I posed this question to readers: “ What are some things that customers saw upon coming to a dealership that negatively affected their…Continue
With 2011 U.S. auto sales figures hot off the press, the auto industry is seeing who came out on top, as well as what worked and what didn't. Among the year's clear winners is Paragon Honda & Acura (www.paragonhonda.com) of Queens, NY, which came out as the #1 selling Honda and #1 selling Acura retailer in the country. Paragon was also awarded the industry's coveted Auto Remarketing Certified PreOwned Dealer of the Year award for 2010 for its…Continue
In Google's latest attempt to make Google+ the biggest social network, they've integrated it into your search results.
Of course, this hasn't been done across all Google search results. In order to see this integration, you must be logged into Google+ (though some have seen it simply logged into Google) and be using their secure search portal at https://www.google.com. The company is calling this search update "Search Plus Your World" and…Continue
Added by Ali Amirrezvani on January 12, 2012 at 11:08am — No Comments
Imagine driving more chat conversations than you ever thought possible! Proactive dealer chat invitations have …Continue
Added by Justin Braun on January 12, 2012 at 10:46am — No Comments
Gotta check out the work I am doing with www.nakedLime.com.
Is it possible in today's world to provide better advertising solutions?
Added by Jim Maxfield on January 11, 2012 at 2:54pm — No Comments
TrueCar.com is on its way out. That's not to say that it's back to business as usual.
Consumer information regarding vehicle prices, for car shoppers in the purchase funnel, is a valuable thing. It's why TrueCar, Edmunds, KBB are still in business, and why dealer-facing sites like vAuto are equally…Continue
VinSolutions unveils their ‘VinCycle’ program for the New Year as their first companywide green initiative.
Overland Park, KS – January 9, 2012 – VinSolutions, an industry-leading developer of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has launched an internal recycling program coined “VinCycling”. Capitalizing on the New Year, this marks the first sponsored and…Continue
Added by Lucas Bixler on January 11, 2012 at 9:12am — No Comments
To sell cars to Generation Y, dealerships must understand the mind of a Millennial. As a member of Generation Y, I’ll share with you my intimate knowledge on how you can best connect with younger customers.
Added by Stephen Jackson on January 11, 2012 at 7:00am — No Comments
The world's largest, finest and best classic car collection and showroom is actually located inside the Imperial Palace casino in Las Vegas. At the exotic and glamorous Imperial Palace, over 100 million dollars worth of classic vehicles are currently on display to the public and a big surprise here, many of these vintage museum quality automobiles are actually for sale.
Approximately 250 cars are on parade at the Imperial Palace, including…Continue
Added by Auto Glass Authority on January 11, 2012 at 4:54am — No Comments
Yesterday, January 9th2011, Google posted a video to it's YouTube channel called “Search, plus your world.”
Here's the video:
The video its self is visually appealing and commands your attention, but for those of us who already know what Google+ and +1 are, I think it was a little convoluted. Immediately after first watching the…Continue
The data. It's out there. Every day we're learning more about our customers, their behaviors, their preferences, and the status of our marketing and sales efforts. In essence, everything we need to know about how to sell more cars is easily available to every dealer in America. The challenge is in…Continue
Stating the obvious, the car business -- like the sports we love – can be a hard-fought win. Winning means playing hard, playing smart and playing from a heart of greater discipline, commitment and expectation than the other guys do.
In other words, in this battle to sell and service cars, every play must count or we’re creating a lot of activity that in the end doesn’t really matter.
Whether in football or selling…Continue
Added by Kurt Kubicki on January 10, 2012 at 9:25am — No Comments