Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In a recent blog post of mine, I highlighted some research done on mobile ads and if it is worth a dealership to spend money on it. Today, I am here to tell you why you should have a mobile site for your dealership (if you don’t already). Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% recorded a year…Continue
Added by Ketty Colom on July 2, 2012 at 6:32am — No Comments
In this day and age, even the slowest to adapt businesses have a webpage. Even if it’s just a barebones Wordpress or a simple template, at least it exists. There’s a new trend in browsing though, one that’s growing at an astonishing rate, and businesses are again failing to keep up.
Fine the rest of this…Continue
Added by Timothy Martell on July 2, 2012 at 5:07am — No Comments
SEO author and superstar joins keynoters Billy Beane (of ‘MoneyBall’ Fame), Facebook and Google at industry’s most authoritative profit-building event for innovative dealers
Added by Crystal Hartwell on July 2, 2012 at 12:20am — No Comments
I just checked my Gmail account and saw that CarWasher is now following all my boards on Pinterest.
What’s Pinterest? It’s been described as the coolest (or should that be the hottest?) online social media platform around. Users can create their own pinboards and share the contents by uploading…Continue
Every car dealer…Continue
If you want to Sell MORE Cars…
Remember “Macro” Versus “Micro”Continue
Added by Sean V. Bradley on July 1, 2012 at 11:00am — No Comments
DETROIT (Reuters) -- The deteriorating European markets have led auto industry executives to worry about possible contagion spreading across the Atlantic, but June…Continue
20% of American Car Buyers Have Bought a Brand of Car That a Friend Has Followed on Facebook
18% of US consumers - including 23% under 35 - have bought a brand because their…Continue
Question #1: What if we had no departments in the dealership? What if we had only areas of responsibility but all managers were paid on total store profits? Do you think we would have greater communication and cooperation between what are now separate profit…Continue
They say “imitation is the sincerest form of flattery.” Well, at Digital Dealer we’ve received so much flattery from imitators, we can’t help but think – we must be onto something!
Digital Dealer events are often imitated; but never close to duplicated. Just one Digital Dealer Conference has more dealers and managers attend than all the copy-cat wanna-be events combined. Digital Dealer has the formula to attract dealership attendees like no other event has or…Continue
Added by Jim Apistolas on June 29, 2012 at 6:10am — No Comments
One of the most important parts of any automotive marketing strategy is social media. No matter what the venue every company needs to have an online presence. It's pretty easy to open an account on a website like Twitter, but it's a lot more…Continue
Added by Timothy Martell on June 29, 2012 at 5:32am — No Comments
The AutoCon 2012 Planning Committee is pleased to announce our partnership with Jody DeVere, CEO of AskPatty.com to create a powerful set of workshops…Continue
Added by Ralph Paglia on June 29, 2012 at 1:30am — No Comments
Added by Ralph Paglia on June 28, 2012 at 9:30pm — No Comments
That question often depends on who you ask. Salespeople will talk about the dealer up the street or across town who is absolutely giving the cars away. F&I will talk about lenders who seem to favor other dealers and cost them deals. Managers will discuss factory incentives, advertising, and the like. But is that what we're really up against?
After 33 years in the business and over 15,000 salespeople and managers trained, I think there's more to competition than we…
Added by John Fuhrman on June 28, 2012 at 7:49pm — No Comments
Check out this blog by Jenn Mayer as she tells why you as a dealership should be using Google+ and how to use it!
Previously, Google Places was always on the “SEO checklist” for dealerships and other…Continue
I created a video that gives a brief overview of the Google Cars program, officially called the Google Commercial Unit For Cars (CUFC). A few more details on the program are now available but dealers still have a number of questions left unanswered.
Take a minute to watch the video and see my comments at the bottom of this page.…Continue
Added by Ralph Paglia on June 28, 2012 at 9:04am — No Comments
Before I decide to make a purchase on any big ticket item, I search the company’s name in Google and see the rating the business received. I also read a couple of the customer reviews. I, like most shoppers, am turned off by bad reviews. Shoppers are using the Web now, more than ever to research and review companies.
Which rating service should dealerships pay most attention to? Google and here’s why:
I googled a local dealership here in Orlando, and the first…Continue
It's hard to get people excited about Google+ because of the seeming lack of engagement there, and adoption for car dealers is still very low even among those who have gotten into social media marketing. Even though Google+ doesn't have…Continue
Added by Timothy Martell on June 28, 2012 at 6:02am — No Comments