Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
You have Google Analytics implemented across all your dealer group's sites. You know that data based analysis grows more important to your dealership management teams and the decisions they make every year. You may have even heard Google's Avinash Kaushik railing against traditional web stats at the last Digital Dealer conference in Orlando. But you're not sure how to…Continue
Have you ever found yourself up late at night watching a movie that has been edited for content?
Some dubs are better than others, but it doesn't take a lip reader to know that "Yippee Kay Yeah, Mr. Falcon" may not have been in the original script of Die Hard. Here is another classic from Snakes on a Plane:
When responding to a negative review…Continue
It’s really tough to tell the difference between a trend and a fad, most pundits get it wrong a majority of the time. And it might sometimes seem in the world of online marketing and social media is the ultimate environment for chasing the latest fad. No one can truly predict the future, but …Continue
Added by Ketty Colom on June 12, 2013 at 7:58am — No Comments
This undated photo made available by Google shows colorful pipes sending and receiving water for cooling Google's data center in The Dalles, Ore. The blue pipes supply cold water and the red pipes return the warm water back to be cooled. (AP Photo/Google, Connie Zhou)
Google is asking…Continue
Here is the latest used car market report from Black Book and Ricky Beggs. It has been a busy week for the Black Book Editorial team as a couple of us had the opportunity to get behind the wheel of several new models, gathering insight that will assist us in both the new vehicle residual projections and eventually the valuations as used…
Added by John Sternal on June 11, 2013 at 2:25pm — No Comments
Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. As a result, the…
Added by Lenny Gomez on June 11, 2013 at 7:30am — No Comments
Local SEO Marketing is important for businesses to use as a digital marketing strategy because people generally use Google and other search engines to find local business information such as directions, coupons, menus and telephone number.…
Added by Lenny Gomez on June 11, 2013 at 7:20am — No Comments
A father and son walked onto a car lot and started looking around. As the salesperson approached, the son, 14- or 15-years old, was clearly directing his father towards a particular new vehicle. They met the salesperson in front of a Chevy Cruze and told her that they wanted to take it for a test drive.
As car deals go, this one was a pretty easy one. The negotiations were tough – they were informed buyers who paid…Continue
Added by J.D. Rucker on June 11, 2013 at 7:00am — No Comments
The best event marketing mobile and social media apps almost always work as planned in the field. Yet, on occasion, challenges occur when there is a difference between what an interactive piece is designed to do and how it actually performs in the field. Factors like weather,…Continue
Added by Bill Cosgrove on June 11, 2013 at 5:30am — No Comments
The whole idea of a loyalty program is to encourage and reward customers for doing business with you. The easier you make it for them to earn rewards and the more desirable those rewards are, the more likely a customer will…Continue
Watch This Powerful Video (See Link Below)
They spooked the Microsoft founder into early retirement. Now they're going to bring down his empire.
Take the investment advice or not this powerful video puts into perspective the evolving revolution that is upon…
Added by Lenny Gomez on June 10, 2013 at 6:10pm — No Comments
Added by Lenny Gomez on June 10, 2013 at 6:05pm — No Comments
|Now that your Google+ Business Page is set up for your car dealership, use Google+ to engage with your targeted audience. Start posting »…|
Throw your CRM away. A CRM often becomes too much like a multitasking Swiss Army knife, when what you need to really sell more cars is something simple and powerful.
As CRM vendors bolt on different applications, the proverbial Swiss Army Knife philosophy emerges. Is it practical for cutting a steak? Or is it a 12-in-one tool with pliers, toothpicks, tweezers, and multiple blades – something complicated and bulky and not as simple as a serrated steak knife?
Added by Jeff Cotton on June 10, 2013 at 11:30am — No Comments
The days of going to a dealership to "talk" about cars are entering a dinosaur phase. Car manufacturers are successfully using Twitter, YouTube, Instagram, Facebook and Pinterest to "reach" car buyers. I reached out and talked to Volkswagen…
There are those who think that Facebook and Twitter are the only relevant social networks when it comes to business. There are those who go so far as saying that Facebook is all that you need. In truth, both may be right, but that’s strictly from a social perspective. Once you throw search into the equation, Google+, Pinterest,…Continue
Added by J.D. Rucker on June 10, 2013 at 6:30am — No Comments
[Note: I just saw this and wanted to congratulate Keith. I thought the ADM community would appreciate this in light of his extensive involvement and participation over the years.]