I decided to write this post after a comment I left on my Facebook…
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The wait is over! Google+ Pages are now available for businesses. Launched on November 7th, companies can now establish and expand their brand marketing efforts on the new Google+ social network. Google+ Pages offer a seamless integration into the world’s most popular search engine and the rapidly-growing population of G+ users. With a G+ Page for your business, you can…Continue
Added by Mina K. on November 9, 2011 at 12:09pm — No Comments
After more than a few weeks on the road, I needed a haircut. I've been blessed (or cursed) with a full head of hair that grows very fast. I am not all that keen on having my hair cut in spas, salons, etc. But I do admit that going to the franchise Sports Clips is fun in a manly way. You get to watch ESPN and they give you a massage after your cut. And, I really like the hot towel on my face.
Because it's my birthday this month, I received an email from Sports Clips reminding me…Continue
Added by John Fuhrman on November 9, 2011 at 11:03am — No Comments
Rockville, MD--DealerOn, the premier auto dealer website provider, announces that two of their auto dealership customers have been awarded Dataium Website Performance Awards for October 2011. Dataium uses various performance metrics collected from participating dealership websites to recognize auto dealerships and their website providers for their online performance. Volkswagen of Lithia Springs was awarded the…Continue
Added by Ali Amirrezvani on November 9, 2011 at 7:58am — No Comments
Added by Will Michaelson on November 9, 2011 at 7:50am — No Comments
AutoDealerTarget Roundtable - TONIGHT with Featured Guest +Mike Stenger ...Join Us LIVE 10pm Eastern or watch at http://autodealertarget.com/roundtable
Added by Tom Kain on November 8, 2011 at 3:00pm — No Comments
In September, Groupon launched the first phase of Groupon Rewards, a new platform that tries to provide businesses with a way to build customer loyalty. Groupon Rewards’ release comes amid concerns from merchants that Groupon customers…Continue
Added by Mike Gorun on November 8, 2011 at 1:17pm — No Comments
I’m not a gambling man, but I bet if I asked 100 dealers on the street what they thought about STAR, the majority would think I was asking about science fiction, entertainment or even some sort of new hybrid. However, what I would really be asking about is what they thought about the Standards for Technology in Automotive Retail (STAR) developed by NADA.
When it comes to technology standards, the retail automotive industry has lagged behind many other industries. But standards are…Continue
There’s no question that car dealers see huge benefits from advertising their inventory on Craigslist. Dealers who post their new and used cars on Craigslist can successfully drive direct traffic to their website and gain leads from telephone calls and online contact forms.…Continue
Added by Mina K. on November 8, 2011 at 10:34am — No Comments
As your NextGen Dealer Advocate, I may ruffle a few feathers with what I’m about to say. Nobody needs a “yes” man or woman suggesting Dealers aren’t getting sold a bill of goods every day. My team and I have had the opportunity to look at many Dealer web sites across the country. The truth is that over 80% are missing several essential pieces. For many reasons, Dealers do not have the internal staff to do effective SEO (Search Engine Optimization) and all the “other…Continue
Added by Glynn Rodean on November 8, 2011 at 9:28am — No Comments
(San Rafael, CA – November 8, 2011) –AdVantageTec, a location-based marketing solution provider for the retail automotive industry has partnered with the California Coastal Commission to promote the new…Continue
Added by sara callahan on November 8, 2011 at 8:08am — No Comments
Just a quick thought...when setting up a page be careful who is setting it up as there is no way to make multiple Admins...yet. When Google says "coming soon" we should be nervous. Not sure why they would roll this out without addressing this issue, but then again... here is a link to the subject Google Help. Hope it does.
Differentiation. What is it? I don’t know about you but I am sick to death of people throwing the word differentiation around with no specific, precise course of action. It is essential that we accentuate specific differences between us and the stereotype of our industry. From the outside looking in, all dealerships look the same and do the same things in the eyes of customers. Find your way to stand out from the masses.
First impressions last a lifetime and…Continue
Added by Glynn Rodean on November 7, 2011 at 9:46am — No Comments
UPDATE: VinSolutions has ALSO thrown their hat in the ring! Another Pinnacle award winner!!!
UPDATE: DealerEProcess has ALSO thrown their hat in the ring! Another Pinnacle award winner!!
Winter 1982. I was the F&I manager for a Chrysler, Plymouth, Jaguar, Deloreon dealer. (One of my better career moves.) It was also a time that was very troubling for Chrysler. They had gotten their loan (bailout) from the government and had cut back on their field support. We got the memo that some of each dealership staff would volunteer for the New York Auto Show. Each of us would have to go to the city and spend two hours at the Chrysler booth. (And we still had to pay for our…Continue
Added by John Fuhrman on November 7, 2011 at 5:31am — No Comments
Doug Van Sach named vice president strategy and analytics; Robert Silberman heads CRM and product strategy for automotive marketing leader
Daytona Beach, FL – DMEautomotive, the industry leader in science-based, results-driven automotive marketing, today announced two key appointments to further bolster its expanding Strategy and Analytics team. Consumer behavior and data analytics expert…Continue
Added by Crystal Hartwell on November 7, 2011 at 5:12am — No Comments
“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”
What does that mean…REALLY?
• It’s Your Job – to know what keywords to rank…Continue
I have written a number of articles which share my opinion that Dataium will dramatically change the way car dealers will operate their online business.
Dataium's business model is not without controversy so I encourage you to have an open mind and join this free Webinar hosted by PCG on Monday November 7th at 2:00 pm.
Added by Brian Pasch on November 6, 2011 at 5:00am — No Comments
With all the recent buzz about Apple's new Siri application, which is part of the latest Apple iOS…Continue