Professional Community for Car Dealers, Automotive Marketers and Sales Managers
How many times have you thought you had taught someone to do something correctly only to get different results than you expected? Our next session in our leadership workshop focuses on a simple and effective process to utilize when training someone to do a certain type of task.
If I asked you to write out the process you currently follow for …Continue
Added by Glenn Pasch on June 16, 2012 at 5:02am — No Comments
The Roy Rogers Museum in Branson, MO Closes its Doors and Auctions off the Contents…
The other day I Google'd myself to check on how my blog was ranking only to see my Google+ profile pop up with a star rating:
Apparently Google is giving personal star ratings?
IMO I think it is something with the system as they move from Places to Local, but who…Continue
Read this blog by Lauryn Kowalski, as she talks about what's next in the world of automotive technology.
This week at the Apple Worldwide Developers…Continue
Added by Paul Potratz on June 15, 2012 at 11:00am — No Comments
Who says 140 characters are enough? A new feature on Twitter could help advertisers enhance their creative messaging on the social…Continue
Added by Ralph Paglia on June 15, 2012 at 9:00am — No Comments
Microsoft Still Doesn't Get "It"
Coming off of WWDC (LINK) - the Apple developers' convention - as well as recent news about updated Chromebooks and Chrome Only "desktops" (LINK)-- I find it hard to notice that the spotlight on Apple…
Added by Todd Katcher on June 15, 2012 at 8:30am — No Comments
I’ll admit it. I fear bringing my vehicle in for service as much as visiting the dentist. I recently brought my car in for service, and for some reason, it reminded me of a routine dental check-up. Bear with me on this analogy.
Just like you want your teeth to stay white and strong, you want your car to run in tip-top shape. However, when the time finally comes to go back in for a check-up, you curl up in the fetal position, and softly cry (That’s what I do, at least, you may…Continue
Added by Will Michaelson on June 15, 2012 at 7:26am — No Comments
Added by Ken Beam on June 14, 2012 at 4:00pm — No Comments
Let’s talk about the processes, the Playbook’s and All the ABC’s to closing, they all include how to identify and adjust to the natural tendencies of the three main personality profiles within in us all. In today’s market exclusive let’s stop relying on our dominate traits. Focus more on understanding of what makes our customers tick, utilizing the self barometer technique, mastering the 12 foot rule and the genuine smile. Building confidence from consistent practice and performance, allows…Continue
Added by Glynn Rodean on June 14, 2012 at 1:53pm — No Comments
Go ahead and do it! Apply Now... http://fb.me/Msa9wpqv
Added by Jim Apistolas on June 14, 2012 at 12:36pm — No Comments
We all want to spend our advertising funds in the most efficient way possible and after reading this, you’ll probably want to stick to mobile advertising or add it to your budget. Nearly three in four mobile users (74.0%) say they fully pay attention to mobile ads while browsing the Web, either on a regular (35.3%) or occasional (38.7%) basis, according to a recent survey from Prosper Mobile…Continue
Added by Ketty Colom on June 14, 2012 at 7:12am — No Comments
It is about the Money and it's inevitable.
After a Moneyball presentation an internet director will come up to me and say, "I know the internet will work, but I can't convince my general manager or owner to spend the money."
To which I reply, "You have two choices."
You can join an organization that already gets this. Many do. Many don't, but it is an alternative.
Or you can make the compelling argument a middle manager must make in this new digital…Continue
Added by Jim Flint on June 14, 2012 at 6:30am — No Comments
Since joining my new auto group in January of this year I have come across opposition to many of the moves I’ve made but none have stumped me like the question (opposition) I received last night from one of the sales managers. Let me explain…as the Director of Internet Sales and Marketing for my new auto group it is my responsibility to get results from all of our online marketing efforts (shouldn't be a suprise right?). I am a firm believer in upfront pricing along with…
VinSolutions is giving their automotive dealer customers 20 tickets to the 2012 Major League All-Star Game in Kansas City through a contest designed to promote its All-Star of Savings Marketing Package and the local event.
FOR IMMEDIATE RELEASE
Enter to Win MLB All-Star Game Tickets at VinAllStars.com
VinSolutions, a leading developer of web-based CRM and ILM complete dealership marketing solution software, today launched its…Continue
Added by Joey Little on June 13, 2012 at 12:37pm — No Comments
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Added by Paul Potratz on June 13, 2012 at 12:20pm — No Comments
A long time ago, back when we used paper desk logs to track our showroom traffic, our salespeople were asked to complete a “source” box. We wanted to know how our customers heard about our dealership. Strangely, “Location” was the overwhelming favorite; according to our salespeople, very few customers came into the store because of our advertising. Of course, the phone calls and Internet (and fax, back then) leads we received told a different story. We just weren’t asking the question the…Continue
Registration opens for the 13th Digital Dealer Conference and Exposition: To register visit: www.digitaldealerconference.com
Digital Dealer is back for its 13th edition October 23 – 25 at the Mirage Hotel and Casino in fabulous Las Vegas, NV. With all of the talk about events lately, we’re glad to see that the industry still agrees education and networking opportunities are vital to…Continue
Added by Jim Apistolas on June 13, 2012 at 10:41am — No Comments
Added by Stan Sher on June 13, 2012 at 8:13am — No Comments
You might not use Instagram, but you’ve probably come across photos that 50 million users of Instagram have taken and put on the web. Also, more than likely you’ve heard the news that Facebook acquired Instagram in April for $1 billion.
What’s so special about Instagram? Its calling card is the photo filter,…Continue
Recently, I read a post on DealerRefresh entitled: "Dealership Employees Blogging in the Land of Unicorns and Rainbows." An odd title that touches on a very important reality -- or at least a perception that has become…Continue