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All ADM Member Blog Posts (8,590)

Exceeding Expectations and Influencing Word of Mouth

It's the difference between expectations and the actual service rendered that will dictate the sentiment of the word of mouth received. If you fail to meet those expectations you get negative word of mouth, if you exceed them you get positive word of mouth, if you do just whats expected you get nothing. In this podcast I will share with you some…

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Added by David Johnson on December 17, 2010 at 8:03pm — 2 Comments

Parsippany/Denville NJ VW- Douglas VW says check out Andrea Dib picking up her 2011 VW Tiguan 12/1/2010

*NJ VW - More & more New Jersey Volkswagen Fans are coming to Summit to experience the pleasure of doing business with us. Stop by 491 Morris Ave. in Summit & see what all the hype is about. You`ll be glad you did.



Where else?

 

Only at



NJ VW-Douglas Volkswagen says check

out Adrea Dib picking up her New 2011…

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Added by Ken Beam on December 17, 2010 at 5:00pm — No Comments

Increased Social Network Use by Older Car Buyers

Use of Social Networks by Older Car Buyers Rises Dramatically!

While overall social networking use by online American adults has grown from 35% in 2008 to 61%…

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Added by Ralph Paglia on December 17, 2010 at 12:30pm — No Comments

QR Codes for Automotive Text Message Marketing Campaigns

QR Codes for Automotive Text Message Marketing Campaigns



Text Message Marketing with QR Codes



Text Message Marketing is a great way for an Automotive Dealership to promote inventory and service to your valued customers. Much like E-Mail Marketing, Text Message Marketing requires customers to opt in before they are given updates from your Dealership. Starting a Text Message Marketing Campaign for your dealership is a bit easier when using a QR Code.



QR Codes…

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Added by Paul Potratz on December 17, 2010 at 11:29am — No Comments

Do you have a 5 Star Rating?

 

 

The most important review site on the web? The one that the last Bad review was left on! That statement puts value in EVERY review site on the web. The most powerful review sites would be the ones served on Google’s Maps Page for you business.…

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Added by Tim Jennings on December 17, 2010 at 10:30am — 7 Comments

Seeking the better solution

Check out my latest radio program on Blog Talk - Seeking the better solution - let me know your thoughts!

 

Listen to internet radio with Lead The Team on Blog Talk…

Added by Mike Phillips on December 16, 2010 at 9:00pm — No Comments

Automotive Social Media Marketing Statistics, Facts and Figures

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Automotive Social Media Marketing Statistics,…

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Added by Ralph Paglia on December 16, 2010 at 9:00pm — 2 Comments

NJ VW- Largest VW Holiday SignThenDrive Sales Event in New Jersey is taking place at Douglas VW in Summit New Jersey!

Here`s our Exclusive SignThenDrive Holiday Specials.



Click the Flashing Banner below to learn more about great offers.

.

Need a Quote on another model? No problem! Just

click the Blue Ball & Dan will get right back to…
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Added by Ken Beam on December 16, 2010 at 6:09pm — No Comments

Facebook Questions & Polls

Facebook Questions and Polls for Auto Dealers

Once you’ve built a fan base for your auto dealership on Facebook, you want to take full advantage of opportunities to survey them and ask questions to get feedback about how to reach them. Surveys are important to make sure that you…

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Added by Paul Potratz on December 16, 2010 at 1:47pm — No Comments

Quality over Quantity: Creating Relevancy to Your Message

In the earlier days of direct email marketing, the line of thinking by many car dealers was to send as many messages as possible to get the consumer’s attention.  It wasn’t about the message’s relevancy, it was simply an effort to grab the consumer’s attention and say, “Hey, we’re here! Click me for more information!”   It wasn’t unprecedented, however – its predecessor direct mail marketing was often used in the exact same way.

Over time, marketers using direct mail and email have…

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Added by Stacy Mueller on December 16, 2010 at 10:02am — No Comments

Need Help. Internet Department process that works best

I have started and Internet Department for a Honda store about 4 months ago.  I am very wise to systems, websites, vendors, etc.  I have set up a pretty reasonable system in the past with other dealers but I have a tough road ahead of me now.

Here is the situation:

When I took over, the dealership was doing about 7-8 cars a month via 3rd party lead sources out of the "Internet Department" that consisted of 1 man who just responded to leads and also took lot ups.  (not very…

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Added by Daniel Able on December 16, 2010 at 9:08am — 4 Comments

The Peter Principle

In light of some of the potentially-frustrating or miraculous changes impending on ADM (depending on which way the cookie crumbles), I thought I would take a moment to talk about the Peter Principle.

 

For those that don’t know, the Peter Principle is the idea where someone is promoted to the point of incompetence.  They simply work their way into a job with duties their not capable of fulfilling.  It is a virus that happens far too often in our industry.  Someone is good at…

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Added by Joe Webb on December 16, 2010 at 7:12am — 3 Comments

Automotive Consumer Trends to Watch in 2011



 











 

 











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Added by Ralph Paglia on December 16, 2010 at 6:30am — 1 Comment

Using Facebook as a CRM for Auto Dealers

Using Facebook as a CRM for Automotive Sales

Facebook is an intelligent Customer Relations Management Tool for auto dealers, allowing you to group your friends into lists. Automotive Sales Professionals can use Friend Lists to manage their relationships with past…

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Added by Paul Potratz on December 15, 2010 at 12:48pm — No Comments

Rate Your Vendors and Win!

Researching solutions for your dealership can be a time-consuming process. At DrivingSales, we offer the industry’s only vendor ratings system designed to assist dealers in selecting solutions for their dealerships. The annual DrivingSales Vendor Rating Awards are given out annually at the NADA convention. These awards are YOUR awards. YOU decide who wins. Help us insure that the…

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Added by Arnold Tijerina on December 15, 2010 at 9:30am — No Comments

Dealer Internet Battle Plan IV

January 18 - 20 in Atlanta, GA with:…

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Added by Ralph Paglia on December 14, 2010 at 6:00pm — 5 Comments

Hey there! Just started a New FaceBook & could use a little help from my ADM Friends out here please?

*Just Click this banner to visit/"Friend" our FaceBook page! Thank you.

.

Ken…
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Added by Ken Beam on December 14, 2010 at 1:30pm — No Comments

Mobile Advertising Opportunities for Dealerships

I travel frequently around the country and often eat out. But when I’m in unfamiliar locations, I don’t always know where to go to find a decent meal (besides McDonald’s). So I pull out my iPhone and search for restaurants. Let’s say I’m in the mood for Italian. So I type in “Italian restaurant” and see a list of all the Italian restaurants near the street where I’m driving. Right on top of this list, I see an ad…

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Added by Paul Potratz on December 14, 2010 at 12:27pm — No Comments

Creating Consistent Messaging Creates Meaning for Your Customers

In my last blog, we discussed how having a “hook” or theme to your direct marketing campaigns must have a“pain” or reason to motivate your customers to visit your dealership and drive sales traffic. We also discussed how your hook and pain must have a regular message for all your targeted direct mail (TDM) pieces. Each of these stories or…

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Added by Stacy Mueller on December 14, 2010 at 11:58am — No Comments

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