Professional Community for Car Dealers, Automotive Marketers and Sales Managers
After American Honda Motor Company asked their dealer network not to participate in the TrueCar online sales program, Jeremy Alicandri evaluated TrueCar's response as follows:
"TrueCar publically implies that American Honda does not believe in transparent pricing for their customers. However, this is merely an attempt to smear Honda’s reputation, as Honda posts MSRPs, incentives, and special programs on their own website. Any critic of Honda’s decision should…
So I was searching on True Car for a model in my area and look at the pricing data.
So correct me if I am wrong.
True Car grabs pricing data based on transactions. These transaction prices are based on SOLD vehicles. After I added the Seven Cars in the example for the highs and lows, the "Good Price" does average out close to $37,794.…
For automotive retail workers, the holidays are one of the busiest times of the year. The week between Christmas and New Year’s can represent a third or more of the business for the entire month of December. And during this week, the number of online leads that a dealer receives can even exceed the number of visitors on the showroom floor.
This presents a nice-to-have dilemma: it can be challenging enough to serve all the showroom customers, let alone the online…Continue
Added by Josh Vajda on December 8, 2011 at 9:00am — No Comments
|Discover how to sell products from your Facebook Page this holiday season. The Facebook app ShopTab is a great tool to sell on Facebook. What Facebook apps do you use on your Facebook page?…|
Added by Mark J. Patrzik on December 8, 2011 at 6:27am — No Comments
It seems that over the last couple of years, social media has caused many transitions. In marketing, we cover it quite a bit on ADM, but what about advertising. It's a different beast altogether, which is why we helped put together this infographic to go over it all. Click to enlarge.…Continue
Added by J.D. Rucker on December 8, 2011 at 12:09am — No Comments
CarChat24 will provide hosted Free Advanced Auto Dealer Chat Software for (“All Car Dealer’s NEW or Used”) after final Beta testing. Expected release in late January to early February. Hosted Advanced Chat software designed for Car Dealers FREE!
Anyone interested in this always free version should go to the appropriate URL below to register. Once we launch we will send a link to all the…Continue
Now that Google+ is open to businesses, many are trying to figure out the best way to utilize this new social media portal (including DealerOn). I’ve gathered some of the more common mistakes that businesses are making to shorten the learning curve for auto dealerships.…Continue
Added by Ali Amirrezvani on December 7, 2011 at 1:01pm — No Comments
So, you want to stay in touch with your sold and unsold customers - generating more consistant revenue and customer stickiness from those who already know you AND do it consistantly but not so consistantly that your customers grow weary of your phone calls, emails, letters, txt's and autocalls.
How do you strike that balance? Interested in hearing your take....
Added by Jeff Silverman on December 7, 2011 at 7:51am — No Comments
Groundbreaking program dramatically expands the number of vehicles eligible for certification and increases consumer confidence and purchase protection
Wow, Grant has made the entertainment news:
Added by Jim Maxfield on December 6, 2011 at 6:53pm — No Comments
One of the things that I enjoy the most about business is the relationship that is developed with the customer.
It is the opportunity to get to know people and continually look for ways to serve them. Not only from the initial sale but also for service and all the subsequent business related to the product that you sell.
One of the big topics on this site has been the "TrueCar", yet another car buying service trying to slide themselves between the customer and…Continue
SPRINGFIELD, Mo., Dec. 6, 2011 /PRNewswire/ -- Dealer Uplink LLC, a Missouri company that specializes in dynamic QR Barcode services and mobile marketing solutions for Auto Dealers, has just completed a $1 million capitalization by its members.
The capitalization propels the 9-month-old company…Continue
Added by Jay Martinez on December 6, 2011 at 2:30pm — No Comments
When a dealership offers a prepaid maintenance program (PPM) to its customers, what does the store hope to get in return? Customer affinity is one thing, but there are other benefits to this bottom line-driving F&I product.
Not only does a PPM plan deliver affinity, it provides dealers with…Continue
Added by Mike Gorun on December 6, 2011 at 12:14pm — No Comments
Added by Ralph Paglia on December 6, 2011 at 8:57am — No Comments
I’ve heard it said, “A good reputation is more valuable than money.” That’s not always easy to follow when you’re in need of a few bucks and you’re working a deal, but I think most people agree with it in principle.
Here’s an even better one. “A good reputation can earn you money.” Yes!…Continue
Added by Tom Gorham on December 5, 2011 at 9:00pm — No Comments
Creating, working with and the continued growth of smaller individual communities within the larger brand community is the best way to create word-of-mouth, both online and off. The traditional definition of community was defined as a group of interacting people living in a common location. With the onset of the internet and web 2.0 in…Continue
I've had a lot of dealers ask me about Siri, especially how it is connected to Yelp and Google. As I've fielded a lot of these questions I've become so immersed into the BUSINESS side of Siri, that I didn't test it out myself as the CONSUMER.
So I did some tests.
First, I tried looking for a Toyota dealership nearby. Siri led me to Monmouth Toyota.…Continue
You have decided to create a mobile application for your dealership and this was a great idea! Excitement has filled the dealership and the staff is ready to tell the customers and even their families about the arrival of a mobile app that users can now run on their iPhone, iPad, or Android devices.…Continue
Added by Dmitriy Goroshin on December 5, 2011 at 9:12am — No Comments
Added by Ashley AutoDealer Marketing on December 5, 2011 at 9:12am — No Comments
It’s not what invalidates an online review, it’s who: The Internet Shopper. It won’t matter if all your reviews are 5-star and earned, and/or if all your reviews also have great grammar and spelling, and they all come 100% from real customers. Even if that is the 100% truth for your dealership, you…Continue