Automotive Digital Marketing

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All ADM Member Blog Posts (12,439)


Influencer
Monitoring Collateral Risk Gain More Importance According to New Black Book Insight

Fueled by pent-up demand and rising consumer confidence, automotive sales have increased each year since the recession. Auto lenders have played a key role, helping millions of shoppers replace their aging vehicles with a newer model from a variety of categories. However, as lenders make it easier for car shoppers to purchase and lease a growing number of cars, softening used vehicle values could pose challenges for lenders down the road.

 

As new sales volumes continue to rise…

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Added by John Sternal on February 22, 2013 at 9:03am — No Comments


Influencer
Automotive SEO Mythbusting: “You Don’t Need Content On Your Homepage”

Mythbusters

Call it human nature to mislead in order to promote a product. Call it deceitful selling. Call it ignorance. Call it whatever you want to call it, but the concept that has been being spread around the automotive industry that you don’t need content on your homepage is absolutely incorrect. In fact, the homepage is the most important page on your…

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Added by J.D. Rucker on February 22, 2013 at 6:00am — 2 Comments

CarsDirect Is Giving Away 25,000 Banner Ad Impressions & A FREE iPad Mini - To Incentivize You To FURTHER Your Education!

CarsDirect is proud to be a sponsor of the Internet Sales 20 Group, taking place March 19-21, 2013 in Dallas. This exclusive, attendance-limited workshop will showcase a panel of the most successful dealership owners, managers and industry experts who will share their secrets on what is working in today's…

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Added by Sean V. Bradley on February 22, 2013 at 3:30am — 4 Comments


Influencer
TAKE :30 and SMILE! Gr8 puppy commercial from Subaru

Check out this awesome puppy commercial from Subaru. Pure beauty in its simplicity. For me, reminiscent of the cool Mean Joe Green jersey commercials for Coke in the '70's.

 

 

Tom LaPointe

CarChat24

Interactive Media Manager / Industry Analyst…

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Added by Big Tom LaPointe on February 21, 2013 at 8:42pm — 1 Comment


Influencer
Did Mercedes top BMW for 2012 luxury sales crown? BENZ SAYS YES

In a classic case of "he said, she said" Mercedes-Benz U.S.A. president Steve Canon boasts that R.L. Polk registration data shows they outsold BMW in the luxury vehicle segment by more than 5k units in 2012. Regardless of which German rival truly wins the crown, it will be the second time that Lexus misses…

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Added by Big Tom LaPointe on February 21, 2013 at 8:00am — No Comments


Influencer
57% of Customers Surveyed Want to Chat

It’s a digital shopping world, we all know it. I go online to find the best products and your customers are doing the same thing.According to a recent survey by Deloitte,60% of consumers say they are going online more often to find…

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Added by Ketty Colom on February 21, 2013 at 7:00am — No Comments


Influencer
Social Trendsetters are the Ones that Brands are Reaching through Social Media

Do you remember the person who consulted with you about social media and told you that brands are having tremendous success on sites like Facebook, Twitter, and Pinterest? That's the type of person that you're reaching the most according to a report by NBCUniversal…

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Added by J.D. Rucker on February 21, 2013 at 6:00am — 1 Comment


Vendor
At the End of the Day, We’re All In Sales

2013 is off to a busy start.  The automotive industry is coming off of the best year in five years and there is certainly a feeling of promise that 2013 may be an even better year for retail automotive than 2012. 

Innovation, technology and connectivity…

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Added by Kristen Judd on February 21, 2013 at 5:30am — 1 Comment

"How To Grow Your Internet Department" - OVER 500+ Car Dealers Attended This FREE KPA Webinar Today

http://www.internetsales20group.com

What you need to know to developing and evolving the Internet Department at your dealership.

We are going to review 4 different Internet Departments that went from 20-30 units online to over 100,…

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Added by Sean V. Bradley on February 20, 2013 at 6:33pm — No Comments

Can Dealers Use Targeted Online Discounts To Develop Better Customer Relationships?

New Report Shows That Discounts and Freebies by Business Are Creating Stronger Relationships With Customers Who Are Online Followers...…

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Added by Ralph Paglia on February 20, 2013 at 5:30pm — 3 Comments


Influencer
Buffer and Feedly Apps have integrated for Seamless Sharing

 

Buffer has made a big announcement, that today they have begun a…

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Added by Erin Ryan on February 20, 2013 at 3:00pm — No Comments

Why Does Managed Chat Fail?

Is your managed live chat solution everything you were promised? Maybe you were sold on the lofty ideal of unprecedented customer service (not mention the huge boost in leads). You loved the idea of making contact with your customers when they are first researching their next vehicle. But after a few months, you’ve noticed that you’re just not happy with the conversations that your outsourced chatters are having on your behalf. Not to mention the leads aren’t exactly flowing in,…

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Added by Stephen Jackson on February 20, 2013 at 12:30pm — No Comments


BPO
Seven Tips on Improving Local SEO - Chatmeter

January 1st is an amazing time of the year. For (at least) one day, everyone is vowing to be a better person. What’s in greater desperate need of getting fit, your waistline or your online presence and reputation?  If the latter, then we put together this great overview of items for your 2013 strategy.

 

Consider these…

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Added by chatmeter on February 20, 2013 at 12:30pm — No Comments


Dealer
Does Your Social Media Suck?

I recently had a conversation with someone about twitter being a virtually untapped source of leads and opportunities. When I mentioned that I could have a customer on twitter in the showroom in less than 72 hours the room got very quiet and some one said "No Way". 

So with a little help from twitter search and a little advice on unsolicited support from…

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Added by Used Car Ricky on February 20, 2013 at 10:30am — No Comments

Content is Still King: Signage provider inks exclusive Multi-Year Deal

NADA (Orlando, Florida) – Digital Dealership System Inc., a Florida-based digital signage provider of customized in-store marketing for auto dealerships, today announced a $5 million, multi-year exclusive agreement with DemoCoach Products Inc. to supply DDS with new vehicle video and editorial content for its customers through DDS signage products.…

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Added by Todd Katcher on February 20, 2013 at 8:30am — No Comments


Influencer
What Are Communication Ad Extensions?

Added by Paul Potratz on February 20, 2013 at 7:18am — No Comments


Influencer
Don't Fear Your Customers on Social Media - Embrace Them!

I've shared this story before but it's worth mentioned again. I was speaking to a client about their social media presence. Well, it was actually their lack of a social media presence. They didn't have a Facebook page, they didn't realize that they had a Twitter account that had been set to Tweet…

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Added by J.D. Rucker on February 20, 2013 at 6:00am — 4 Comments


Influencer
Dealers Need to Become VDP Factories

Now that the dust has settled from two Florida automotive conference (DMSC and NADA), I wanted to circle back with ADM readers on a theme that developed at the 2013 Digital Marketing Strategies Conference (DMSC).  The theme was "Dealers need to become VDP factories!"

 

Research presented from Cobalt and Autotrader at DMSC…

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Added by Brian Pasch on February 19, 2013 at 6:30pm — 13 Comments


Influencer
Why are Hastags so Important on Instagram?

The Facebook acquired photo-sharing site,…

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Added by Erin Ryan on February 19, 2013 at 3:00pm — No Comments

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