Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Fueled by pent-up demand and rising consumer confidence, automotive sales have increased each year since the recession. Auto lenders have played a key role, helping millions of shoppers replace their aging vehicles with a newer model from a variety of categories. However, as lenders make it easier for car shoppers to purchase and lease a growing number of cars, softening used vehicle values could pose challenges for lenders down the road.
As new sales volumes continue to rise…Continue
Added by John Sternal on February 22, 2013 at 9:03am — No Comments
Call it human nature to mislead in order to promote a product. Call it deceitful selling. Call it ignorance. Call it whatever you want to call it, but the concept that has been being spread around the automotive industry that you don’t need content on your homepage is absolutely incorrect. In fact, the homepage is the most important page on your…Continue
CarsDirect is proud to be a sponsor of the Internet Sales 20 Group, taking place March 19-21, 2013 in Dallas. This exclusive, attendance-limited workshop will showcase a panel of the most successful dealership owners, managers and industry experts who will share their secrets on what is working in today's…Continue
Check out this awesome puppy commercial from Subaru. Pure beauty in its simplicity. For me, reminiscent of the cool Mean Joe Green jersey commercials for Coke in the '70's.
Interactive Media Manager / Industry Analyst…Continue
In a classic case of "he said, she said" Mercedes-Benz U.S.A. president Steve Canon boasts that R.L. Polk registration data shows they outsold BMW in the luxury vehicle segment by more than 5k units in 2012. Regardless of which German rival truly wins the crown, it will be the second time that Lexus misses…Continue
Added by Big Tom LaPointe on February 21, 2013 at 8:00am — No Comments
This is a VINTAGE Sean…Continue
Added by Sean V. Bradley on February 21, 2013 at 7:30am — No Comments
It’s a digital shopping world, we all know it. I go online to find the best products and your customers are doing the same thing.According to a recent survey by Deloitte,60% of consumers say they are going online more often to find…Continue
Added by Ketty Colom on February 21, 2013 at 7:00am — No Comments
Do you remember the person who consulted with you about social media and told you that brands are having tremendous success on sites like Facebook, Twitter, and Pinterest? That's the type of person that you're reaching the most according to a report by NBCUniversal…Continue
2013 is off to a busy start. The automotive industry is coming off of the best year in five years and there is certainly a feeling of promise that 2013 may be an even better year for retail automotive than 2012.
Innovation, technology and connectivity…Continue
What you need to know to developing and evolving the Internet Department at your dealership.
We are going to review 4 different Internet Departments that went from 20-30 units online to over 100,…Continue
Added by Sean V. Bradley on February 20, 2013 at 6:33pm — No Comments
New Report Shows That Discounts and Freebies by Business Are Creating Stronger Relationships With Customers Who Are Online Followers...…Continue
Added by Erin Ryan on February 20, 2013 at 3:00pm — No Comments
Is your managed live chat solution everything you were promised? Maybe you were sold on the lofty ideal of unprecedented customer service (not mention the huge boost in leads). You loved the idea of making contact with your customers when they are first researching their next vehicle. But after a few months, you’ve noticed that you’re just not happy with the conversations that your outsourced chatters are having on your behalf. Not to mention the leads aren’t exactly flowing in,…Continue
Added by Stephen Jackson on February 20, 2013 at 12:30pm — No Comments
January 1st is an amazing time of the year. For (at least) one day, everyone is vowing to be a better person. What’s in greater desperate need of getting fit, your waistline or your online presence and reputation? If the latter, then we put together this great overview of items for your 2013 strategy.
Added by chatmeter on February 20, 2013 at 12:30pm — No Comments
I recently had a conversation with someone about twitter being a virtually untapped source of leads and opportunities. When I mentioned that I could have a customer on twitter in the showroom in less than 72 hours the room got very quiet and some one said "No Way".
So with a little help from twitter search and a little advice on unsolicited support from…Continue
Added by Used Car Ricky on February 20, 2013 at 10:30am — No Comments
NADA (Orlando, Florida) – Digital Dealership System Inc., a Florida-based digital signage provider of customized in-store marketing for auto dealerships, today announced a $5 million, multi-year exclusive agreement with DemoCoach Products Inc. to supply DDS with new vehicle video and editorial content for its customers through DDS signage products.…Continue
Added by Todd Katcher on February 20, 2013 at 8:30am — No Comments
Added by Paul Potratz on February 20, 2013 at 7:18am — No Comments
I've shared this story before but it's worth mentioned again. I was speaking to a client about their social media presence. Well, it was actually their lack of a social media presence. They didn't have a Facebook page, they didn't realize that they had a Twitter account that had been set to Tweet…Continue
Now that the dust has settled from two Florida automotive conference (DMSC and NADA), I wanted to circle back with ADM readers on a theme that developed at the 2013 Digital Marketing Strategies Conference (DMSC). The theme was "Dealers need to become VDP factories!"
Research presented from Cobalt and Autotrader at DMSC…Continue
Added by Erin Ryan on February 19, 2013 at 3:00pm — No Comments