Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Notice the Automobile Industry finished out of the top 10... a good thing. Not surprising the Federal Government is at the top of the list. The Computer Industry and the Internet Industry received a lot of love - #1 and #3. Maybe if dealerships were more "Tech savvy" and "Digital" with how they did business or communicated, customers would like them more... hmmmm. Maybe I'll spend some time working on that idea.…Continue
I don’t know whether GoogleBots suspending a dealer's Google Places (GPs), or incorrectly merging their GPs, or automatically creating dealer GPs that the dealers don’t know about, qualifies for this dramatic article title (also the title of my new movie script!) or…
Added by Stan Sher on September 16, 2011 at 11:35pm — No Comments
More than 8 years of content is uploaded to YouTube every day. That's more video content in one month than the three major US networks created in 60 years. YouTube is owned by Google, and Google is attaching "search" relevance to video. The following chart from SearchMetrics illustrates the most recent trends in search showing that video is dominating every other catagory. Dealership marketing would fall under "Shopping".…Continue
If you aren't happy with the way your dealership website is performing in terms of search engine results (and you aren't violating Google's webmaster guidelines), you can ask Google to "reconsider" your site. Essentially, you can ask Google to take a look at your site to see if it was manually marked as spam.
Over the years, Google has improved this process to make it more transparent. After submitting a site, Google will let the webmaster know that they received the…Continue
Added by Ali Amirrezvani on September 16, 2011 at 6:32am — No Comments
At the end of the day we are all here to grow our businesses and make money. There is something that all people should know, especially people in the sales community. In life there are very few things you can't ge back. If you lose money, you can make it back. If your house burns down, you can get it back. If he/she leaves you... you could get them back (if you want them at all).However, one thing you can't get back is TIME. Even Bill Gates can't buy one second ago.
Added by Michael Alesandrini on September 15, 2011 at 8:00pm — No Comments
That's a tough question. It can put many people on the spot and get others thinking, perhaps to reeavluate life's priorities. Maybe, as we end the week, this is a bit to tough a topic even for those who participate. For those of us who served in the military, the answer is as simple as we do it for our country. Now that we're civilians, perhaps the answer changed. At this point in my life, the list is short - My father and mother, my son and daughter, my two brothers, and my best friend…Continue
Added by John Fuhrman on September 15, 2011 at 6:30pm — No Comments
If dealerships truly turns into the “Internet Car Lots”, what would your strategy be?As of right now your staff, appearance of your store, service within, staff training etc.has an enormous affect on your business and influences your potential customers.…Continue
Added by Lizelle Landino on September 15, 2011 at 4:46pm — No Comments
AOA Accessories Midyear Trend Report: Electronics Continue as Profit-leader, Protection Gains Momentum, Factory Performance Revs Up
Auto dealers continue to generate profits from accessory sales with average gross margins of 47% and average net profit margins of 32.8%, according to izmocars report
SAN FRANCISCO, September 15, 2011 -- izmocars (…Continue
Added by Crystal Hartwell on September 15, 2011 at 11:00am — No Comments
My caution is not about whether to use these services, as YOU MUST USE THEM. It’s not an option any longer—it’s just a matter of when you can get to using them with the attention they deserve for the…Continue
Added by Keith Shetterly on September 15, 2011 at 9:30am — No Comments
Added by Ken Beam on September 15, 2011 at 8:15am — No Comments
It is not my job, it is my duty to be inspired and inspire others. Since my early twenties, I have said final farewells to nineteen brave patriots, heroes and friends. Each paid the price for freedom before the rigors of life made them old and gray. These are nineteen friends that I had planned to grow old with, but instead I honor their sacrifice to trade in their future as an…Continue
I have had the pleasure of attending sales meetings all over Michigan, Ohio and Indiana. It makes me MAD to see how sales people are treated in general. They don't feel good about themselves anymore! I entered the car business in 1990 and it was FUN then. We have to start rebuilding our image, our self worth and our value. Bottom line is without SalesPeople this country doesn't exist.
Please view this APPRECIATION VIDEO...
It says it…Continue
Added by Bernie Cason on September 14, 2011 at 6:28pm — No Comments
Today, Facebook announced their new "Subscribe" button that will allow users to see all updates, most updates, or just important updates from other users in their Newsfeed. It will even allow, if you choose, non-friends to receive your updates. I think this could have big implications for business pages. What do you think?
Added by Tom Gorham on September 14, 2011 at 5:30pm — No Comments
2008 Infiniti EX35…
Added by Ken Beam on September 14, 2011 at 5:08pm — No Comments
Added by Tom Gorham on September 14, 2011 at 10:09am — No Comments
When you start comparing the blessings with the problems, the blessings always overcome the problems. It's hard to beat that one!
Added by Daymond Decker on September 14, 2011 at 6:00am — No Comments
In (part 1) of this blog, we talked about the experience you receive when you go to a restaurant for lunch.
In (part 2) of this blog, we talked about the “Level of Expectation” process in your Sales Department.
Now….lets talk about setting the “Level of Expectation” in your Dealership’s…Continue
Added by Jim Kristoff on September 14, 2011 at 4:52am — No Comments
An interesting article highlighting the SEO challenges that we will continue to face from our competitors...only this time it appears the "competitor" may be named Google...let's hope that our industry does not face this type of issue as Google evolves it's "Trusted Stores" and other "Market Place" strategies. It is conceivable that somewhere in the not so distant future, new and used…Continue