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All ADM Member Blog Posts (10,697)


Influencer
Commodity or Original-part 2

Most consumers have lumped "service", whether you are a dealer or an independent repair facility, as a commodity. Which means you compete in a market with everyone else even though the market is not a level playing field.…

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Added by Leonard Buchholz on April 30, 2012 at 10:30am — No Comments


Influencer
re:member group Loyalty Marketing Solutions announces two promotions in key positions

FOR IMMEDIATE RELEASE

 

 

For Further Information Contact:

 

Nate Sieveking / 952-224-8003  

Nate@remembergroup.com                     

 

re:member group Loyalty Marketing Solutions announces two promotions in key positions

 

MINNEAPOLIS (April 30, 2012) – Nate Sieveking, former Vice President of Marketing, is now President of re:member…

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Added by Will Michaelson on April 30, 2012 at 9:51am — No Comments


Influencer
Opens & Clicks that Lead to Purchase

Each article in an eNewsletter has fewer and fewer clicks going down. Consumer attention is more often grabbed at the top, so the top articles need to be the most eye-catching and engaging. Testing and proper navigation is even more important when we look at the recency and frequency of clicks prior to purchase.



In a recent study, the Outsell Insights…

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Added by Amanda Meuwissen on April 30, 2012 at 7:28am — No Comments

What Auto Accessories Are Your Customers Searching For on Google?

What Auto Accessories Are Your Customers Searching For on Google?

Courtesy of Insignia’s Guest Blogger: Author Jason Lancaster is an SEO consultant at Spork Marketing as well as the editor of TundraHeadquarters.com, a…

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Added by Ashley Poag on April 30, 2012 at 6:58am — No Comments

CAR-Research XRM President, COO to Address 3rd Annual Automotive Boot Camp About how to Achieve 60 Percent Closing Ratios

CAR-Research XRM President, COO to Address 3rd Annual Automotive Boot Camp About how to Achieve 60 Percent Closing Ratios

 

Houston, Texas, April 30, 2012CAR-Research XRM,  a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”,…

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Added by Kurt Kubicki on April 30, 2012 at 6:30am — No Comments


Influencer
DealerRater Vice President of Sales Heather MacKinnon to Speak at Chicago DigitalCON May 9-10

Waltham, Mass. – April 30, 2012 - DealerRater, the world’s premier car dealer review web site, today announced that its vice president of sales, Heather MacKinnon, will be a featured speaker at Chicago DigitalCON, to be held at the Chicago…

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Added by sara callahan on April 30, 2012 at 6:00am — No Comments


Influencer
Automotive Boot Camp: SEO Techniques that Leverage the Latest Changes in Google's Search Algorithm

In all of my years of doing presentations at conferences, I don't believe I've put one together that was as important as this one. Google's adjustments from just a few days ago are changing the game for many in the automotive industry. Sites are moving up. Sites are moving down. Being on the right side of the moves comes down to some simply yet important actions that dealers and their vendors need to make as soon as…

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Added by J.D. Rucker on April 30, 2012 at 6:00am — 2 Comments


Influencer
Dealership Facebook Page; How To Customize Their Appearance

Customizing How Your Dealership's Facebook Page Looks

Instructions from the "Facebook Help Center"…

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Added by Ralph Paglia on April 29, 2012 at 9:30pm — 1 Comment

In San Diego, Mulling the Second Life of an E.V. Battery

http://kngrid.comThere is no denying how cost-intensive battery packs are for manufacturers of electric vehicles. A possible strategy for defraying those costs would involve giving them a second, stationary life as backup power for the electrical…

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Added by Francie Finn on April 29, 2012 at 7:52am — No Comments


Influencer
How Does Google Identify Fake Online Reviews?

In this blog post I reference two published research papers that cover a very important topic: Identifying fake online reviews. The two research papers I reference below, start to shed light on how online communities and the search engines…

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Added by Brian Pasch on April 29, 2012 at 6:54am — 11 Comments


Influencer
Dealers Who Want a True Community on Social Media Have to Create It

If You Want a True Community on Social Media, You Have to Create It

To Get the Customers Truly Engaged, Marketers Have to Get Past 'Likes' and Embrace People's Passions

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Added by Ralph Paglia on April 28, 2012 at 1:30pm — 9 Comments


Influencer
Consolidate ALL Your Vendor Reports Into A Single Software Tool

Dealership Data Management Tool

 

PCG Consulting will be unveiling at the 2012 Automotive Boot Camp a new…

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Added by Brian Pasch on April 27, 2012 at 5:00pm — No Comments


Influencer
The People

A great feature of VinSolutions is the Fulfillment team and their ability to enhance your current marketing programs. The team prides themselves on being One With Vin, and that pride carries over into their work. This is evident in the strong relationships built with each client, the dedication to stay on top of the latest trends and technology, as well as a round-the-clock initiative devoted to their work. It is very apparent they have a ‘your business is our business’ attitude.

You…

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Added by Joey Little on April 27, 2012 at 2:28pm — No Comments


Influencer
From the Trenches - Are you P-Interesting?

Well, here we go again.  Another up-start in Social Media to demand your time with no guarantee of…

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Added by Tom Gorham on April 27, 2012 at 1:00pm — 9 Comments

Five Steps To A More Innovative Dealership

American business was built on the foundations of innovation. The automotive industry is no exception. From Ford’s pioneering of the assembly line process to the brilliantly efficient design of the Chevy Volt, automotive companies have thrived on innovative solutions to everyday problems.

Innovation doesn’t have to come from your corporate office. Encouraging innovative thinking in your dealership can…

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Added by Stephen Murphy on April 27, 2012 at 12:30pm — 1 Comment

Six Best Ways to Create Viral Content

The importance of vital content is immense for all online marketing professionals. The ever increasing popularity of viral content is due to the fact that it can spread extremely quickly and can create backlinks in a breeze without spending much time or effort. These backlinks play a stellar role in generating a huge amount of traffic for the website by improving the search engine ranking of the website.



It is true that very few contents go viral over the web. However, it is…

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Added by Smit Shah on April 26, 2012 at 9:30pm — No Comments


Influencer
Incorporate Live Chat to Decrease the Wait Time for your Service Department Customers

According to a Consumer Report Study, more and more customers are griping about their vehicle repairs. 21% of the respondents said it took longer than  expected to complete the work. As you know,…

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Added by Ketty Colom on April 26, 2012 at 2:00pm — No Comments


Influencer
Consumer Perception Trumps All

This is a great blog written by our very own Kurt Thompson, who talks about the importance of consumer perception when it comes to your dealership.

In the world of advertising, the consumers perception of your product is everything and when it comes to selling automobiles, this is…

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Added by Paul Potratz on April 26, 2012 at 11:30am — No Comments

Inputs and Resolutions: Part 1 in the Series

Inputs and Resolutions

With so many options to connect your media source to your television, it can be challenging to determine the right choice and filter the clutter and sales pitches that may be thrown your way. In this entry we will address inputs and resolutions because no matter what we have heard or how hard we try, we cannot get all resolutions through every connection option. First - some simple…

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Added by Todd Katcher on April 26, 2012 at 7:00am — No Comments

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