I would think we all have certain expectations of ourselves and those close to us, spouse,children,best friends etc.During the holiday season those expectations could cause stress and even illness. The expectations I'm referring to here are those from our business lives, the ones we put on ourselves and others. Do we actually expect enough from ourselves? Do we lower our expectations of others based on their current position in the dealership? Isn't it true that normally we will receive just…
Yahoo! Local has created an algorithm to gather content from local blogs, newspapers and local retailers to create another great opportunity for Auto Dealers. Although this service remains as a Limited Beta there are more cities being added rapidly. This is an attempt by Yahoo! to aggregate deals from sites like Living Social and Groupon with content from authors writing in the community.
For those Automotive Dealers that already optimize…
CAR-Research XRM adds Service Drive Control Manager to CRM; Help Auto Dealers Increase Vehicle Service Business and Profitability
Houston, Texas, December 13, 2010 – CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the launch of Service Drive Control Manager. The new CRM module provides all of the tools necessary to effectively manage a profitable service department. It is built right into the CAR-Research CRM solution. Dealers… Continue
Added by sara callahan on December 13, 2010 at 6:37am —
Cloud based, or web based software, has quickly became the best way to deliver software to users. All new software products are now cloud based and there are virtually no limitations to web browser based software these days. Being that cloud based software doesn't require buying servers, that got me thinking... is it "green" software?
There are numerous advantages to cloud based software:
1. Better cross platform support - Windows XP, Windows 7, Mac,…
The 2011 Hyundai Equus has arrived at select Hyundai Dealers across the USA and I want to remind Equus dealers to get their microsites, press releases, SEO, and organic digital marketing started. A few dealers have taken the national lead for marketing the Equus, like World Hyundai in…
A few days ago I posted “Good News and Bad News about Microsites and Landing Pages.” In that post I said that many dealers are getting microsites, which is good; however they are getting them for the wrong reasons, and that’s bad. I don't see a lot of strategy behind most microsite initiatives and, to be honest, there are more than a few vendors selling them with no strategy at…
Social media gives you the opportunity to talk to the world in real time about what you're watching on TV. By posting to Facebook or Twitter on your smartphone, you can reach far beyond the world of your ugly upholstered couch and tell the world what you think about what you see. Positive words about a show can encourage your friends to watch it, and vice versa.
A great Social Media Campaign for Automotive Dealers requires a bunch of essential components. There’s more to a Social Media Campaign than to have your dealership’s profile created on a billion networking sites. After reviewing a bunch of Social Media Index results for dealerships across the country I’m starting to see what separates great Social Media Campaigns from mediocre ones.
Ok, call me old school if you may, but I have heard many a salesperson, myself included, use the catch line "Did you push the buy it now button?" when a customer brings up the 'value' they found their trade online. Well that may all be changing now, or so it seems, as the Buy It Now button is upon us.
How many of you use the AutoTrader Trade In Market Place, the system developed around Robert Hollenshead's Buy Book Technologies? In case you don't know, you will soon know as…
In this Article we show the all New BMW 1 Series M coupe fully unveiled for the first time. This car has been in the works for the past 3 years and I must say BMW has hit the nail on the head with this one. With a stunningMtech Aero Kit,…
With the global economy slowly bouncing back from the depths of a recession, automotive manufacturers are expecting to see a similar bounce back in vehicle sales and leases. Assuming that both trends go hand in hand that people are more willing to spend on cars thanks to an increase in consumer confidence – automotive direct marketers may be emboldened to try and capture these newly-interested customers with new vehicle marketing campaigns.
6 months ago we contracted Trademotion to build 6 sites for us. I was promised that they would work on the sites to get some significant SEO exposure. We have not seen these sites perform at all and have had to keep them going with PPC campaigns. Any thoughts to boost these sites?
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I have been in an interesting discussion on dealerrefresh.com with dealers, vendors, representatives of ATC and Cars.com over the last few days regarding the recent ATC acquisitions and their implications on dealers and this discussion has morphed into how to measure ATC, Cars and eBay Motors as classified listing services.…
So you're managing PR for an automotive brand rolling out a new model, and you're ready to reveal specs that the public is waiting to hear. How do you announce those specs? Traditional PR guidelines would say to write a press release and send it out to major media outlets. Well, for the new 2011 Ford Explorer, Ford has bypassed traditional media and revealed the vehicle step by step over social media.…
It’s that time again—and no, I’m not talking about Christmas. Facebook hasn’t made any major changes to profile pages for at least several months, and now they’re rolling out an extensive redesign for personal profiles. This new design consolidates personal info and pictures onto a more streamlined page that lets users see at a quick glance who you are, offering an excellent opportunity for auto dealers… Continue
Added by Paul Potratz on December 7, 2010 at 2:43pm —
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