Professional Community for Car Dealers, Automotive Marketers and Sales Managers
When you think about all that goes in to creating a professional in the auto industry, what comes to mind? Usually things like, training, dedication, persistence, confidence and motivation come to mind. All of these are important and valuable components essential for any professional, but they can't be effective without the one element that ties it all together. You have to care. Smarter people than I have…Continue
Added by John Fuhrman on October 21, 2011 at 3:48am — No Comments
We've seen some indication that social signals have begun influencing search results...consider the following:…Continue
Added by Scott Falcone on October 20, 2011 at 8:08pm — No Comments
Added by Ralph Paglia on October 20, 2011 at 10:30am — No Comments
After ringing the opening bell for Friday's (Oct. 17) trading session of the New York Stock Exchange,…
Added by Ralph Paglia on October 20, 2011 at 9:58am — No Comments
Added by Ali Amirrezvani on October 20, 2011 at 9:56am — No Comments
You cannot manage what you can’t measure. As more and more consumers flock to your dealership website, you must focus your attention to optimizing the ease of which your prospects obtain information about you. …Continue
Added by Justin Braun on October 20, 2011 at 7:00am — No Comments
By Lori Luechtefeld, iMedia Connection
"We spend the majority of our time interacting with others, but as marketers we constantly speak the wrong language to the wrong person...
The media revolutions of the past -- moveable type, transmitted wire communications, recordable media, television -- were based either on one-to-one or one-to-many communications. Furthermore, they were expensive to get involved with and had to be regulated by government bodies. The internet,…Continue
Added by Tom Gorham on October 19, 2011 at 6:58pm — No Comments
Monday, Oct. 24 is National Food Day, a celebration that unites communities all over America around healthy, affordable and sustainable food options and education. As part of this effort, Ford Motor Company is sharing a series of sustainable lunch menus that can be easily replicated by…
Added by Ralph Paglia on October 19, 2011 at 3:37pm — No Comments
Added by Ralph Paglia on October 19, 2011 at 3:24pm — No Comments
I am fairly new to being an internet manager and I am getting kind of frustrated with the Response time i have been getting knowing that every time i get a lead i do answer it with in minutes it is put in my CRM tool or mail box. The store that i am currently at just started there internet department so its my job to make it a success now i have sold vehicles for 3 years and had great rapport and succes selling so i was finally promoted to Internet Manager but... im a one man band and as…Continue
1) Starting today – Whoever’s email is set up in your accounts will receive, via email, the “Results Page” from the Executive Summary as soon as the applicant finishes the simulation. WOW REAL TIME!!! The Subject Line will be: “The Car…Continue
Added by Ralph Paglia on October 19, 2011 at 11:23am — No Comments
Added by Ralph Paglia on October 19, 2011 at 10:30am — No Comments
Search engine optimization is arguably the single most important aspect of website-based Internet marketing. Many if not most people start their searches online with popular and relevant keywords. The higher and more frequently your website ranks on search engines for these keywords, the more visitors your site will receive. SEO is the practice of improving your website’s ranking by optimizing it for both…Continue
Added by Mina K. on October 19, 2011 at 9:45am — No Comments
Make sure to…Continue
Added by Arnold Tijerina on October 19, 2011 at 6:43am — No Comments
New ‘card-free’ program eliminates usual loyalty program hassles with turnkey process that allows dealers to focus on selling, rather than implementation
Daytona Beach, FL -- October 19, 2011 – DMEautomotive, the industry leader in science-based, results-driven automotive marketing, today announced a new affordable “card-free” customer loyalty program for auto dealerships designed to eliminate the usual…Continue
Added by Crystal Hartwell on October 19, 2011 at 5:34am — No Comments
Added by Ralph Paglia on October 18, 2011 at 12:10pm — No Comments
Drive Time Selects Inilex as GPS Solutions Provider
Phoenix, AZ – October 18, 2011 – Drive Time, the nation's largest dealership with 89 locations specializing in selling and financing used cars to customers with less-than-perfect credit, today announced it has selected Inilex as its supplier of GPS-based vehicle tracking and recovery solutions.
Added by sara callahan on October 18, 2011 at 11:53am — No Comments
Over the last several months, really since speaking at the Digital Marketing Strategies Conference in Napa Valley earlier this year, one of the themes that we've been focused on is this:
"What happens on your Facebook, Twitter, and other social media pages is not nearly as important as what happens on other people's Facebook, Twitter, and social media pages."
Every few months I…Continue
As the economy has continued to fluctuate almost constantly, businesses have been forced to adapt processes and strategies to fit changing economic demands. One of the biggest changes in the automotive industry is that dealers are no longer able to wait for customers to come to them. Dealerships need to ensure that their sales teams are prepared to first find the sales.
Sales people will generally focus on the processes that deliver the dollars, and these processes have changed.…Continue
Added by Mike Gorun on October 18, 2011 at 10:51am — No Comments
It’s a generally accepted practice in the auto retail business: the service department offers the used car department discounted rates. Doing so keeps the recon cost of the vehicle low, which makes the resulting margin and gross higher.
But does it really? I would argue that dealerships as a whole would reap more profit if the service department charges the used car department “door rate.” How so?
First of all, the used car department is a high volume customer. Think of all the…Continue
Added by Mike Esposito on October 18, 2011 at 10:25am — No Comments