Professional Community for Car Dealers, Automotive Marketers and Sales Managers
There are many mistakes made by dealers on Facebook. We detail the most egregious ones here from time to time in an attempt to help others not make the same mistakes. There's one mistake in particular that is almost unforgivable for the simple reason that it's so darn easy while being pretty darn effective.…Continue
Added by J.D. Rucker on December 18, 2012 at 9:00pm — No Comments
Centreville, VA, (December 18, 2012) - Carfax and ActivEngage, Inc., the most trusted provider in automotive live chat, have teamed up to help dealers provide Carfax Vehicle History Reports™ to online shoppers through live chat. Carfax-subscribing dealers can make extensive vehicle history data available to used car shoppers in real-time during a live chat conversation, therefore creating an elite consumer experience on…Continue
Added by Ketty Colom on December 18, 2012 at 12:25pm — No Comments
How is your company’s customer service? Pretty Good? Sure about that? According to statistics provided by Bain & Co., 80% of companies surveyed said that they offer a superior customer service experience, but only 8% of their customers agreed with them. Ouch.
Okay, so you’re not sure about your customer service. But you think it’s pretty good because your online reputation is good and you have five thousand followers on Facebook. Well, think again. In another customer relationship…Continue
Added by Mike Gorun on December 18, 2012 at 11:04am — No Comments
Added by Crystal Hartwell on December 18, 2012 at 10:37am — No Comments
Ten years ago, SEO was an extraordinarily simple task; all you had to do was stuff as many keywords as possible onto one webpage and as if by magic, you’d start ranking for those keywords. Obviously, this was never going to be a technique that lasted very long and sure enough, Google soon realised that people were able to manipulate their search results and updated their algorithm to ensure this didn’t happen.
Google has been regularly updating their search algorithm ever since and…Continue
Added by Joe Schwartz on December 18, 2012 at 10:30am — No Comments
Facebook just keeps expanding their influence. This week, they have added a powerful new feature to their mobile version for both iOS and droid, changing the “Nearby” feature and making marketing using Facebook even more important for local businesses.
In the past, Nearby…Continue
Added by Timothy Martell on December 18, 2012 at 7:30am — No Comments
Added by Jody DeVere on December 18, 2012 at 7:24am — No Comments
On December 7th, a day that will live in infamy, YouTube unveiled a new site design that prioritizes YouTube channels over videos. As part of their longer term strategy, they want channels with high engagement to take center stage. We recently covered some of these changes in our last blog post,…Continue
There are plenty of ways to use mobile devices to promote a business. The merging of social, local, and mobile into the SoLoMo buzzword of 2012 is starting to became a reality for 2013. With YouTube's latest app for iPhone and iPod Touch, the video giant has given a powerful tool to businesses who rely on showing people their wares before they make…Continue
Added by J.D. Rucker on December 18, 2012 at 3:00am — No Comments
This Automotive Digital Marketing Professional Community and Network is dedicated to Thomas Lesard...
Tom was a giant of a man, who was also my boss from 1982 to…Continue
Added by Ralph Paglia on December 18, 2012 at 1:00am — No Comments
Investors are starting to understand the advertising strategy that Facebook is slowly rolling out to businesses looking to leverage the…Continue
CLIFTON PARK, N.Y. – December 17, 2012 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it was named one of the “Best Places to Work” in New York State’s Capital region by the Albany Business Review. It is the third year in a row that Auto/Mate has received the honor.
“"I believe what makes our team so great is having people share the company goals along with their individual knowledge,” said Mike Esposito,…Continue
Added by Mike Esposito on December 17, 2012 at 9:30am — No Comments
Google has been trying to push Google+ since its inception, but they’ve had a hard time gaining any ground on the vast majority of businesses that do their marketing using Facebook. Last week, they added a new feature that they hope will…Continue
Let's face it. Facebook (and Google+) love pictures. It ranks at the top of the news feed food chain above text posts, videos, and links. It's the primary reason that many people visit Facebook in the first place. They want to see pictures of little Timmy sliding into third base, the places that their friends and…Continue
Added by J.D. Rucker on December 17, 2012 at 1:30am — No Comments
Press Release Tips for 2013 Digital Strategies
The overrated SEO gimmicks used up to this point are over. After the latest Google’s updates, the need to understand and develop news-worthy, attractive and relevant content is a big part of what is needed to gain the search engine’s respect and attention.
2013 marks the beginning for brands and industries to shape up…Continue
Added by Joe Schwartz on December 16, 2012 at 4:00pm — No Comments
I've been on the Internet side of this business for 14 years. The first portion of that time was spent trying to get buy-in from top management. The last portion has been spent getting buy-in from the sales…Continue
Video Marketing is the key to taking your online presence to the next level of both engagement and sales.
Imagine if you could take your best salesman and pay him nothing to sell for you all day long. Imagine if you could get your customers to refer you every day without bugging them for referrals. Imagine if you could get other people send new customers to your business all the time. Video can do all this…Continue
Optimizing your video for search is a crucial step in online video production if you want to capitalize from video’s powerful SEO potential. Nor can you just rely on your dealer website alone to ensure traffic is directed to your video. Video search engine optimization (SEO) creates additional paths to reach your video…Continue
Here is another infographic that reminds us of why we need a great video marketing strategy.Continue
Added by Joe Schwartz on December 16, 2012 at 8:19am — No Comments