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All ADM Member Blog Posts (11,045)

Automotive News: Google Becomes Search Warfare Battleground

Search warfare: Google as battleground

Group 1 sues when a rival hijacks its store's name

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Added by Ralph Paglia on July 2, 2012 at 7:00am — 8 Comments


Influencer
10 Reasons Why You Should have a Mobile Site

In a recent blog post of mine, I highlighted some research done on mobile ads and if it is worth a dealership to spend money on it. Today, I am here to tell you why you should have a mobile site for your dealership (if you don’t already). Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% recorded a year…

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Added by Ketty Colom on July 2, 2012 at 6:32am — No Comments


Influencer
The Hard Facts About Mobile Sites

In this day and age, even the slowest to adapt businesses have a webpage. Even if it’s just a barebones Wordpress or a simple template, at least it exists. There’s a new trend in browsing though, one that’s growing at an astonishing rate, and businesses are again failing to keep up.

Fine the rest of this…

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Added by Timothy Martell on July 2, 2012 at 5:07am — No Comments


Influencer
Rand Fishkin, CEO of SEOmoz, Joins DrivingSales Executive Summit Keynote Line-Up

SEO author and superstar joins keynoters Billy Beane (of ‘MoneyBall’ Fame), Facebook and Google at industry’s most authoritative profit-building event for innovative dealers

 

SALT LAKE CITY, UT – July 2, 2012 – DrivingSales today announced that Rand Fishkin will join the keynote line-up at the fourth annual DrivingSales Executive…

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Added by Crystal Hartwell on July 2, 2012 at 12:20am — No Comments


Influencer
WHAT’S RED HOT RIGHT NOW?

I just checked my Gmail account and saw that CarWasher is now following all my boards on Pinterest.

What’s Pinterest? It’s been described as the coolest (or should that be the hottest?) online social media platform around. Users can create their own pinboards and share the contents by uploading…

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Added by charles bayer on July 1, 2012 at 8:54pm — 1 Comment


Influencer
Can You Use a Dealer Chat Service to Boost Revenue?

Can You Use a Dealer Chat Service to Boost Revenue?

 

Every car dealer…

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Added by Shereef on July 1, 2012 at 4:30pm — 2 Comments

If you want to Sell MORE Cars… Remember “Macro” Versus “Micro” - AutoSuccess Magazine Article

If you want to Sell MORE Cars…

Remember “Macro” Versus “Micro”

http://www.dealersynergy.com …

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Added by Sean V. Bradley on July 1, 2012 at 11:00am — No Comments

Car Sales Hit 5 Year High in June 2012

U.S. auto sales forecast to hit 5-year high in June

Analysts see SAAR below 14M for 2nd straight month

DETROIT (Reuters) -- The deteriorating European markets have led auto industry executives to worry about possible contagion spreading across the Atlantic, but June…

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Added by Ralph Paglia on June 30, 2012 at 9:17pm — 2 Comments

1 in 5 Americans Have Bought a Brand of Car that a Friend Has Followed on Facebook

20% of American Car Buyers Have Bought a Brand of Car That a Friend Has Followed on Facebook 

18% of US consumers - including 23% under 35 - have bought a brand because their…

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Added by Ralph Paglia on June 29, 2012 at 3:30pm — 1 Comment


Influencer
From the Trenches - Converting Lost Sales to Profits

 

Question #1: What if we had no departments in the dealership?  What if we had only areas of responsibility but all managers were paid on total store profits?  Do you think we would have greater communication and cooperation between what are now separate profit…

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Added by Tom Gorham on June 29, 2012 at 11:00am — 6 Comments


Influencer
Digital Dealer – often imitated, never close to duplicated

They say “imitation is the sincerest form of flattery.”  Well, at Digital Dealer we’ve received so much flattery from imitators, we can’t help but think – we must be onto something!

Digital Dealer events are often imitated; but never close to duplicated. Just one Digital Dealer Conference has more dealers and managers attend than all the copy-cat wanna-be events combined. Digital Dealer has the formula to attract dealership attendees like no other event has or…

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Added by Jim Apistolas on June 29, 2012 at 6:10am — No Comments


Influencer
Top Tips For Tweets

One of the most important parts of any automotive marketing strategy is social media. No matter what the venue every company needs to have an online presence. It's pretty easy to open an account on a website like Twitter, but it's a lot more…

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Added by Timothy Martell on June 29, 2012 at 5:32am — No Comments

AutoCon 2012 Provides Diversity and Women’s Issues Workshops

AutoCon 2012 Provides Diversity and Women’s Issues Workshops

The AutoCon 2012 Planning Committee is pleased to announce our partnership with Jody DeVere, CEO of AskPatty.com to create a powerful set of workshops…

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Added by Ralph Paglia on June 29, 2012 at 1:30am — No Comments

2H12: The State of Social Media Marketing in the Second Half of 2012

The State of Social Media and Social Media Marketing in the Second Half of 2012
Scott Monty from Ford Motor Company shared this presentation on Facebook and I found it so fascinating that sharing it with the ADM Community is well…
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Added by Ralph Paglia on June 28, 2012 at 9:30pm — No Comments


Influencer
Who Is Your Competition?



That question often depends on who you ask.  Salespeople will talk about the dealer up the street or across town who is absolutely giving the cars away.  F&I will talk about lenders who seem to favor other dealers and cost them deals.  Managers will discuss factory incentives, advertising, and the like.  But is that what we're really up against?

 

After 33 years in the business and over 15,000 salespeople and managers trained, I think there's more to competition than we…

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Added by John Fuhrman on June 28, 2012 at 7:49pm — No Comments


Influencer
Google Plus Local: What Your Business Should Know – and Do!

Google Plus Local: What Your Business Should Know – and Do!

Check out this blog by Jenn Mayer as she tells why you as a dealership should be using Google+ and how to use it!

Previously, Google Places was always on the “SEO checklist” for dealerships and other…

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Added by Paul Potratz on June 28, 2012 at 12:34pm — 3 Comments


Influencer
Google Cars Program Video Explains Program To Dealers

I created a video that gives a brief overview of the Google Cars program, officially called the Google Commercial Unit For Cars (CUFC). A few more details on the program are now available but dealers still have a number of questions left unanswered.

 

Take a minute to watch the video and see my comments at the bottom of this page.…

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Added by Brian Pasch on June 28, 2012 at 11:30am — 3 Comments

AutoCon 2012: What Will You Do With An Extra $10,000?

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Added by Ralph Paglia on June 28, 2012 at 9:04am — No Comments


Influencer
Boosting your Dealership's Ratings

Before I decide to make a purchase on any big ticket item,  I search the company’s name in Google and see the rating  the business received. I also read a couple of the customer reviews. I, like most shoppers, am turned off by bad reviews. Shoppers are using the Web now, more than ever to research and review companies.

Which rating service should dealerships pay most attention to? Google and here’s why:

I googled a local dealership here in Orlando, and the first…

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Added by Ketty Colom on June 28, 2012 at 6:31am — 2 Comments


Influencer
Markeitng On Google Plus For Car Dealers

It's hard to get people excited about Google+ because of the seeming lack of engagement there, and adoption for car dealers is still very low even among those who have gotten into social media marketing. Even though Google+ doesn't have…

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Added by Timothy Martell on June 28, 2012 at 6:02am — No Comments

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