Professional Community for Car Dealers, Automotive Marketers and Sales Managers
1) Hire some women! Women buyers will, on average, prefer to buy a vehicle from another woman when they can--and women salespeople are awesome. By the way, women salespeople will do a great job with male buyers, too.
2) Smile and understand their…
Added by Keith Shetterly on May 5, 2011 at 1:00pm — No Comments
Added by TERRY GIBSON on May 5, 2011 at 9:06am — No Comments
With the socialization of the search engine results on the way, one new startup called Likester seeks to collect data on your Facebook "likes" to create a searchable database of trends and popular content.
Alex Synder recently created a post on DealerRefresh which asks the question' How long will it take for Google to start using "likes" and "reviews" to influence SERP results?" If Likester can create this type of application, imagine what Google could do…Continue
Added by Ralph Paglia on May 4, 2011 at 9:16pm — No Comments
Added by Dmitriy Goroshin on May 4, 2011 at 4:00pm — No Comments
Added by Ralph Paglia on May 4, 2011 at 12:30pm — No Comments
Added by TERRY GIBSON on May 4, 2011 at 11:25am — No Comments
News Corporation, which was an early investor in Honk.com, will retain an equity stake in TrueCar as part of the agreement. Financial details of the transaction were not disclosed.
The deal gives TrueCar operational control and management of the consumer…Continue
Added by Ralph Paglia on May 4, 2011 at 10:56am — No Comments
Apple's explanation about how and why iPhones track users' locations was too late, too little, a crisis communications expert said today.
"For a company that prides itself on knowing what consumers want and what…Continue
Added by Ralph Paglia on May 3, 2011 at 4:36pm — No Comments
PCG Digital Marketing announced the first ever Passion Award recipients at this year’s Automotive Marketing Boot Camp that took place in Orlando April 16-18. This is the first year that the awards have been given out to automotive industry leaders.…
Last week, Google invited a group of public…Continue
Added by Ralph Paglia on May 3, 2011 at 12:30pm — No Comments
For those of you who grew up with that huge yellow doorstop delivered to your home twice a year, you can wax nostalgically.
It wasn't long ago that my friend told me that he was paying $250,000 a year…
It’s 2011; is your dealer website holding its own? Everywhere you turn in the digital automotive marketing world, technology is evolving at a rapid clip. Search engines are going…Continue
Added by Cobalt on May 3, 2011 at 7:49am — No Comments
Added by Ralph Paglia on May 3, 2011 at 7:30am — No Comments
Google doesn't always get things right the first time but eventually they do listen to their user community.
One of those "Amen!" moments came recently when Google decided to allow multiple users to share Google Webmaster Tools data for a single website.
This is a BIG opportunity for car dealers who often have been told by their web hosting company that Webmaster Tools Data was off limits to their staff. …Continue
Added by Brian Pasch on May 2, 2011 at 12:00pm — No Comments
As users increasingly rely on tools like Google Maps and Places for information about the world around them, they're working hard to develop products that help local businesses highlight themselves and…Continue
Added by Ralph Paglia on May 2, 2011 at 12:00pm — No Comments
Automotive advertising agencies are turning to AdAgencyOnline.Net to find cutting edge mobile marketing and sales process solutions. Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising social networking / resource portal http://AdAgencyOnline.Net, reviewed several mobile vendors during his session at The 10th Digital Dealer Conference & Exposition held in Orlando, FL April 19th. - 21st.,…Continue
Added by Philip Zelinger on May 2, 2011 at 10:47am — No Comments
If you add in the dealership's Fixed Operations Manager, GSM, ISM, or Social Media/Content writer that percentage drops even further.
The reasons dealers don't invest in education more aggressively…Continue
Added by Brian Pasch on May 2, 2011 at 10:41am — No Comments
Added by Ralph Paglia on May 2, 2011 at 8:58am — No Comments