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All ADM Member Blog Posts (11,138)


Influencer
How Much of Yourself to you Shut Down at Work?

I appreciate all of the kind feedback on this post which was on my blog site at glennpasch.com. Many of you asked me to post here so it is. 



I am blessed to have two very wonderful young boys who constantly…

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Added by Glenn Pasch on July 21, 2012 at 4:28am — 1 Comment

Automating your PPC will Increase ROI

Most Internet Managers bite off more than they can chew, including managing a PPC campaign.  Paid search can be an effective way to increase revenue, but the actual process of managing PPC campaigns can also be very labor intensive. Using software to automate some of the overall effort is one way to help manage and track paid search.

Know that keyword expansion and bid and budget management are kind of the two priorities in paid search management.  Understand the manual process will…

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Added by LARRY BARDITCH on July 20, 2012 at 1:15pm — No Comments

New Jersey Digital Marketing and Technology Seminar with Don Graff Automotive Consulting

INFOGRAPHIC:
Your Dealership's Digital Assets: Are They Serving Your Customers Right, Before They Come Into The Showroom?
Dealership Digital Marketing Infographic
As the tastes of the social generation and their shopping behaviors change, so must the areas in which retailers promote themselves in order to make the most of their advertising dollars and bring in new business.
Potential customers have started to evolve from simple website browsing to using mobile. With 18% of…
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Added by DON GRAFF on July 20, 2012 at 10:58am — No Comments


Influencer
The Secret of Effectively Making Sales

The Secret of Effectively Making Sales

1. Set Goals

  • When you think about your dealership, it might seem that the goal is obvious: to sell cars. While that is true, the important thing to remember is that a more specific goal and action plan is easier to obtain. Rather than the basic goal of “sell cars”, you have to…
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Added by Paul Potratz on July 20, 2012 at 9:00am — No Comments


Influencer
You’ve spent time and money creating an app for your dealership, but it won’t do any good if no one downloads it. Follow these three steps and learn how to spread the word on your mobile app and get …

You’ve spent time and money creating an app for your dealership, but it won’t do any good if no one downloads it. Follow these three steps and learn how to spread the word on your mobile app and get the results you need!

Step 1: Start the process!

One of the most important things you can do after your new app launches is to…

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Added by Kathleen Perley on July 20, 2012 at 8:30am — No Comments

Top Blogs and News for Auto Dealers: July 16 - 20

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – a dealership wedding, Dodge changes cars forever, and the most liked…

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Added by Stephen Jackson on July 20, 2012 at 6:42am — No Comments


Influencer
The Dangerous Duality of Social Media

It’s a powerful tool, one that can truly further your business and bring in customers, but it can hurt you just as quickly. Like any tool, in and of itself, it can only take you so far; it performs based on the skill of its user. That’s why its crucial that you make sure you have the right people in…

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Added by Timothy Martell on July 20, 2012 at 5:30am — 4 Comments

Who's Fault is it?

Customer:

"We'd like to cancel our agreement because your stuff doesn't work! It doesn't do half of the stuff that we need and we don't get any support from you."

Vendor:

"I'm sorry to hear this from you. I understand all the things that you are trying to do, and we do all that and much more. In fact, our records indicate that we have reached out to…

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Added by Todd Katcher on July 19, 2012 at 2:00pm — No Comments


Influencer
NJ Mini Cooper | Awesome Deal! 2011 Mini Cooper! | New Jersey Mini Cooper Special | NJ Mini Cooper Microsite



**Wow!~ Now this is a Deal!~~
**Crank up your speakers, click this link to get the details, see more pics & watch a Video;…
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Added by Ken Beam on July 19, 2012 at 11:54am — No Comments


Influencer
Why Selling Cars Isn't Your "Thing"

I know what you're thinking – who does this guy think he is? How does he know what my “thing” is. Good – I have your attention.

I find it absolutely fascinating just how many dealerships I've walked into over the past couple of months and found, you ready for this? Silence. No customers on the lot, sales people hanging out around reception, flirting, cracking jokes, texting and the list goes on. Everything opposite of what should be happening is happening.

I…

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Added by Michael Cirillo on July 19, 2012 at 10:30am — No Comments


Influencer
Conveniently Inconvenient and Pissed

I can give you a very easy way to sort yourself inside the national dealer body between those who “get” the modern customer and those who do not:  If you think staying open until 9pm six or seven days a week makes you sales, you do NOT get it.

Texas Direct Auto, # 1 Used Car dealer in the USA, makes $500million in…

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Added by Keith Shetterly on July 19, 2012 at 9:30am — 14 Comments

Related Search: A Google Goldmine for Keyword Inspiration

Got “optimization block”? It happens to the best of us. However, since we now know the average modern car-shopper shops at least eight dealer websites, it’s more important than ever to make sure your website shows up early in their search and doesn’t get lost in the shuffle.

So what do you do when you’re fresh out of killer keyword combos? As Picasso said, good artists copy, great artists steal. Believe it or not this strategy can be…

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Added by Greg Bem on July 19, 2012 at 9:28am — No Comments


Influencer
Engaging on Twitter the Right Way!

Fellow Tweeps! Are you using tired of using Twitter and not seeing the engagement you would like? I’ve found some statistics to help you! Between December 11, 2011 and February 23, 2012, Buddy Media analyzed user engagement on more than 320 Twitter handles of the world's largest brands to determine what works and what doesn't.  Read…

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Added by Ketty Colom on July 19, 2012 at 6:19am — No Comments


Influencer
Google Kills Analytics v4 And Makes v5 Now Manditory

Can you believe that it’s been a year since Google announced the new Google Analytics? Before now you didn’t have to make the transition if you didn’t want to but now, a year later, Google is killing version 4 and version 5 will be the only option. The link back to “Old Version - Reporting” has been…

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Added by Timothy Martell on July 19, 2012 at 5:00am — No Comments


Influencer
FCE Is Proud To Produce AutoCon 2012

The ADM community at large may not know me personally, but I am the Managing Director of First Class Educators.  My company has partnered with Ralph Paglia, Chris Saraceno, and Mike Myers to produce AutoCon 2012.

 

If you have…

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Added by Carrie Hemphill on July 18, 2012 at 1:00pm — 1 Comment


Influencer
Why does upper management think social media marketing is not important?

It all starts at the top, the decision makers, the shot callers, the check signers. Recent study shows that these managers, presidents and CEO's don't engage in social media leading to the non-understanding of why it is important.

Using the Fortune 500 list the following was discovered;…

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Added by Joey Little on July 18, 2012 at 12:59pm — 1 Comment


Influencer
People Chess!

There’s a real human talent in arranging the right pressures (positive and negative), at the right time, on to the right people, to get a desired result.  It’s a hallmark of effective leadership, in fact, and the name “People Chess” is an easy way to summarize this talent.   And we all know its uses in relationships of…

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Added by Keith Shetterly on July 18, 2012 at 10:00am — 4 Comments

Can Facebook & Social Media Help GM Sell more Vehicles

On May 22, 2012 I wrote a blog asking the public if GM made a wise choice dropping its 10 million dollar advertising spend from Facebook.  (For theentire blog visit: http://deliverymaxx.wordpress.com/2012/05/22/did-gm-make-a-wise-decision-dropping-facebook-as-an-advertising-medium/ )  My position then as it is now is that GM and many automotive dealerships are…

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Added by James Schaefer on July 18, 2012 at 9:24am — No Comments


Influencer
Smart-Targeted Campaigns VS Email Blasts

Standard one-and-done campaigns that blast an email or eNewsletter out to your database monthly can generate leads, but without behavior-driven targeting, a few leads each month is as far as it goes. Smart-targeted campaigns build on an initial email blast to touch your customers continuously with…

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Added by Amanda Meuwissen on July 18, 2012 at 8:51am — No Comments

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