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All ADM Member Blog Posts (8,958)

Using Facebook Questions to Market Your Dealership

Facebook has recently launched a new application that could change the way you interact with current and potential customers. Facebook Questions, which operates similarly to Quora, Aardvark, LinkedIn Answers and other Q&A sites on the internet, can be a valuable tool for dealerships looking to find out more about their target market. With Facebook Questions you are able to ask a question then either set up specific poll answers for people to vote on, keep the question open-ended allowing… Continue

Added by Paul Potratz on March 29, 2011 at 11:40am — No Comments

CarMax EasyShop was launched

x rolled out a new online tool in a pair of North Carolina markets Monday that attempts to give shoppers the chance to complete more of the buying process at their convenience and from any computer before arriving at the store.

CarMax EasyShop was launched exclusively in Raleigh and Fayetteville and officials highlighted more than a half dozen processes that can be done through this new tool.

Customers in Raleigh and Fayetteville can CarMax EasyShop to do all the following…

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Added by TERRY GIBSON on March 29, 2011 at 10:02am — 2 Comments

Top 10 Reasons To Partner With Hire The Winners



1. We can show you why your lowest producers aren't producing.

2. We can show you the potential of every sales consultant on your

team.

3. We can show you opportunities for improvement for each

sales consultant and how you can focus your training for

immediate improvement.

4. We can show you how to find and recruit excellent talent to

grow and improve your sales team.

5. We have tools to help you make informed hiring decisions and

partner with the…

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Added by TERRY GIBSON on March 29, 2011 at 9:16am — No Comments

"You're either lazy or you're stupid"



     “There are two reasons people fail in the car business; they’re either lazy or they’re stupid.”  Those were the words of wisdom and inspiration I was given in a letter by my mom's second husband, Phil  when I first got into the business.  He was in his fifth decade in the industry, a dealer principal/owner on the East Coast.  I was a green-pea in the Pacific Northwest.  No pressure, if I fail, I’m either lazy or stupid.  I guess of the two, stupid would…

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Added by Brad Alexander on March 28, 2011 at 9:32pm — No Comments

Integrated Social Media Marketing for Car Dealers at Digital Dealer Conference in Orlando

 

Integrated Social Media Marketing for Car Dealers



From electing an American President to toppling an Egyptian Dictator, there seems to be no limits to what Social Media can do, but what about driving profitable business into today's dealership?…



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Added by Ralph Paglia on March 28, 2011 at 8:03pm — No Comments

Used Car Advertising Platforms - Do Ads Matter To You?

I'm working on a white-paper to present at the Automotive Marketing Boot Camp that compares the choices dealers have to advertise their used car inventory. One of the elements of the white-paper is to document how Vehicle Detail Pages (VDP) are designed and presented to consumers.



From a dealer perspective I have a problem with…

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Added by Brian Pasch on March 28, 2011 at 7:00pm — 10 Comments

Bob Burg Best Selling Author To Speak at Orlando Boot Camp

When Bob Burg, coauthor of The International Phenomenon, “The Go-Giver” speaks of giving, he’s talking about constantly and consistently providing value to others, and touching lots of lives with that exceptional value.



In fact, that’s the only way one can make money in a free-enterprise based society. Thus, shifting your focus…

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Added by Brian Pasch on March 28, 2011 at 5:00pm — No Comments

Digital Dealer Update: 21 days!

Hi ADM members:

Only 21 days left until the Digital Dealer Workshops.. 22 until the 10th Digital Dealer Conference & Exposition!



We have some great stuff lined up for this year's event. I've mentioned the SCVNGR promotion. We have some really cool prizes! The grand prize is an Apple MacBook Air (courtesy of…

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Added by Arnold Tijerina on March 28, 2011 at 12:53pm — No Comments

Chrysler Store Illegal?

Is Chysler's Los Angeles store owned or part-owned by Chrysler?

 

http://www.autonews.com/apps/pbcs.dll/article?AID=/20110328/RETAIL07/303289981/1078

 

 

Added by Keith Shetterly on March 28, 2011 at 12:09pm — No Comments

Auto/Mate Integrates DMS With GM Service Workbench



CLIFTON PARK, N.Y. – March 28, 2011 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it has successfully integrated its dealership management system, Automotive Management Productivity Suite (AMPS), with GM Service Workbench. The integration allows GM dealership service personnel to access customer and vehicle information, write…

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Added by Holly Forsberg on March 28, 2011 at 10:59am — No Comments

DealerApp Vantage CEO to Speak about Marketing Tools for Smartphones at the 2011 NADA IT Committee Meeting

Piscataway, NJ, March 28, 2011DealerApp Vantage, a software development company that leads the industry in mobile application (apps) design and development for auto dealers, announced today that company Executive Director Ed Louis will speak at the 2011 NADA IT Committee Meeting, March 29, 2011, in McLean, VA.  Louis’ presentation will highlight one of the most powerful marketing breakthroughs of modern technology; marketing tools…

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Added by sara callahan on March 28, 2011 at 10:07am — No Comments

QR codes into your Photos for 3rd party sites

I started doing Internet sales in 1997 and since then I have always tried to

stay ahead of the next dealership, doing things that no other dealer is doing.

So one of my biggest challenge that I never got resolved, until now, was to find

a way to include a hyper link into my listings on Autotrader and Cars.com to

direct customers back to my site or any where else I would like for them to go.

To be up front, I am a vAuto rep for the store Moberly Motors in Moberly MO,… Continue

Added by Jasen Rice on March 28, 2011 at 7:01am — 9 Comments

Auto Point’s Declined Services Follow up Helps Auto Dealers Drive More Monthly Service Profit

Carlsbad, CA –March 28, 2011– Auto Point, Inc., (www.autopoint.com), the pioneer of ownership lifecycle services for the automotive industry, today announced that its turn-key solution for MPi EDGE dealers, “Declined Services Follow-up™”, has proven highly successful.  Auto dealers using the program are generating additional monthly service profits averaging over 30 percent; more than $10,000 per dealership.

 

MPi’s EDGE™ is part…

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Added by sara callahan on March 28, 2011 at 7:00am — No Comments

Automotive Online Advertising - Behavioral Targeting Sells Cars, Service and Warranties

Behavioral targeting is revolutionizing the automotive industry's approach to advertising. In the automotive industry, there have historically been a wide range of advertising methods used with varying degrees of success. As more time passes, traditional methods of advertising are becoming obsolete. Online advertising is pushing a growing number of potential customers to the automotive dealership showroom floor. The technology in automotive online advertising is advancing at a rapid rate,…

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Added by Sean Taylor on March 27, 2011 at 9:30am — No Comments

Stop With All The NOISE Already!

With the increasing number of ways that both social networks and email providers are working to help their users receive less noise, it's time that you stop producing so much of it. Take a look at your content, whether it's a status update on Facebook or an email newsletter it's important to note that just because you put it out there doesn't…

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Added by David Johnson on March 25, 2011 at 10:42am — No Comments

Quality Content Will Be a Challenge for Dealer.com's Social Relationship Manager Software

Earlier this week Dealer.com held a webinar to introduce its new Social Relationship Manager tool, or SRM. I was not able to attend but I did spend some time on an in-depth review of it here on ADM the other day by Brian Pasch, who has a knack for breaking things like this down in to its components.…

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Added by Ryan Gerardi on March 24, 2011 at 11:44am — 1 Comment

Article: "Facebook Test-Mines Real-Time Conversations for Ad Targeting"

I don't like reproducing full articles, myself, too often across the Internet, so please go here to read the full item.  However, the summary is that Facebook--in its monetizing experiments--is doing a test group of 6million people on rolling in ads based on REAL-TIME Facebook conversations!  People loving and discussing a cute pet video would get pet supply ads,… Continue

Added by Keith Shetterly on March 24, 2011 at 11:34am — 1 Comment

10 Google Places Optimization Tips



I just finished conducting a 20 Group workshop on digital marketing strategies and all the the dealers in the room had incomplete or inaccurate Google Places data. What was also interesting was that no dealers in the group had more than 15 reviews posted on Google Places.

Once I…

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Added by Brian Pasch on March 24, 2011 at 1:30am — 3 Comments

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