Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Member Blog Posts (10,081)

Mistakes Your Dealership May Be Making on Google+

Now that Google+ is open to businesses, many are trying to figure out the best way to utilize this new social media portal (including DealerOn).  I’ve gathered some of the more common mistakes that businesses are making to shorten the learning curve for auto dealerships.…

Continue

Added by Ali Amirrezvani on December 7, 2011 at 1:01pm — No Comments

CRM'ing in Today's hyper-competetive marketplace.

So, you want to stay in touch with your sold and unsold customers - generating more consistant revenue and customer stickiness from those who already know you AND do it consistantly but not so consistantly that your customers grow weary of your phone calls, emails, letters, txt's and autocalls.

 

How do you strike that balance? Interested in hearing your take.... 

Added by Jeff Silverman on December 7, 2011 at 7:51am — No Comments

SureSale™ Certified Expands Vehicles Eligible for CPO Programs

Groundbreaking program dramatically expands the number of vehicles eligible for certification and increases consumer confidence and purchase protection  

 

Venice, CA  -- …

Continue

Added by Crystal Hartwell on December 7, 2011 at 5:31am — 1 Comment

Grant Cardone makes the NY Post

All,

Wow, Grant has made the entertainment news:

http://www.nypost.com/p/news/national/alec_baldwin_thrown_off_flight_at_ikgro0tlAWEveH4IMoa4YK

Added by Jim Maxfield on December 6, 2011 at 6:53pm — No Comments

Relationships, Relationships, Relationships.... It's ALL about the Relationship!!

One of the things that I enjoy the most about business is the relationship that is developed with the customer.

 

It is the opportunity to get to know people and continually look for ways to serve them. Not only from the initial sale but also for service and all the subsequent business related to the product that you sell.

 

One of the big topics on this site has been the "TrueCar", yet another car buying service trying to slide themselves between the customer and…

Continue

Added by John Clark on December 6, 2011 at 6:07pm — 3 Comments

Dealer Uplink | QR Barcodes for Auto Dealers **Featured** in Wall Street Journal **PRESS RELEASE**

Missouri Company Dealer Uplink LLC Completes $1M Capitalization and is Creating More Than 50 New Jobs and Innovating the Auto Industry

SPRINGFIELD, Mo., Dec. 6, 2011 /PRNewswire/ -- Dealer Uplink LLC, a Missouri company that specializes in dynamic QR Barcode services and mobile marketing solutions for Auto Dealers, has just completed a $1 million capitalization by its members.

The capitalization propels the 9-month-old company…

Continue

Added by Jay Martinez on December 6, 2011 at 2:30pm — No Comments

Maximizing PPM Return

When a dealership offers a prepaid maintenance program (PPM) to its customers, what does the store hope to get in return? Customer affinity is one thing, but there are other benefits to this bottom line-driving F&I product.

Not only does a PPM plan deliver affinity, it provides dealers with…

Continue

Added by Mike Gorun on December 6, 2011 at 12:14pm — No Comments

Automakers Find Every December One to Remember

Automakers Find Every December One to Remember

Holidays Are One of the Industry's Biggest Sales Periods of the Year…

Continue

Added by Ralph Paglia on December 6, 2011 at 8:57am — No Comments

From the Trenches - Having a "Happy Delimma" with Reputation Marketing

 

I’ve heard it said, “A good reputation is more valuable than money.”  That’s not always easy to follow when you’re in need of a few bucks and you’re working a deal, but I think most people agree with it in principle.

Here’s an even better one.  “A good reputation can earn you money.”  Yes!…

Continue

Added by Tom Gorham on December 5, 2011 at 9:00pm — No Comments

Creating Word-Of-Mouth Through The Creation Of Community

Creating, working with and the continued growth of smaller individual communities within the larger brand community is the best way to create word-of-mouth, both online and off. The traditional definition of community was defined as a group of interacting people living in a common location. With the onset of the internet and web 2.0 in…

Continue

Added by David Johnson on December 5, 2011 at 2:05pm — 12 Comments

Has Siri Changed Your Online Review Process?

I've had a lot of dealers ask me about Siri, especially how it is connected to Yelp and Google. As I've fielded a lot of these questions I've become so immersed into the BUSINESS side of Siri, that I didn't test it out myself as the CONSUMER.

So I did some tests.

First, I tried looking for a Toyota dealership nearby. Siri led me to Monmouth Toyota.…

Continue

Added by Christine Rochelle on December 5, 2011 at 9:36am — 7 Comments

Dealers: Your mobile app can do more than just tell people that you exist

You have decided to create a mobile application for your dealership and this was a great idea! Excitement has filled the dealership and the staff is ready to tell the customers and even their families about the arrival of a mobile app that users can now run on their iPhone, iPad, or Android devices.…

Continue

Added by Dmitriy Goroshin on December 5, 2011 at 9:12am — No Comments

AutoDealer Marketing Solutions

AutoDealer Marketing Solutions…
Continue

Added by Ashley AutoDealer Marketing on December 5, 2011 at 9:12am — No Comments

What Invalidates an Online Review?

It’s not what invalidates an online review, it’s who:  The Internet Shopper.  It won’t matter if all your reviews are 5-star and earned, and/or if all your reviews also have great grammar and spelling, and they all come 100% from real customers.  Even if that is the 100% truth for your dealership, you…

Continue

Added by Keith Shetterly on December 5, 2011 at 9:00am — 39 Comments

TrueCar Seeks to Add More Car Dealers

TrueCar seeks to add dealers

Yahoo tie-up expected to yield more sales leads



Follow David on…
Continue

Added by Ralph Paglia on December 5, 2011 at 9:00am — 2 Comments

Customers really don't become customers until they buy from you at least twice

Good morning,

 

I have another article I wanted to share today. It’s all about making sure your customers are coming back to your dealership after the initial sale. Oftentimes, customers will make a purchase, and you won’t see them again for a while, if not ever again.

 

Have a look at the article Paul Long wrote, and see how your sales could increase just by rewarding your paying customers, and giving them great reasons to stop back in to your…

Continue

Added by Will Michaelson on December 5, 2011 at 7:38am — No Comments

I need Help

Hi

I have a friend that became to GM of Walsh Nissan in Macon GA. He is having problems getting his BDC department running. I have been a manager of a BDC department in the past but have been out of it for a year. I was wondering if someone could look at his web-site and tell me what they think. He is getting 190 leads per month. From lead providers and his web-site. His site last month only received 34 leads. The site is…

Continue

Added by Carl Hall on December 5, 2011 at 6:51am — No Comments

While the majority of my time is now spent trianing new salespeople, I still get to work with experienced teams on occassion.  I enjoy this break, especially during this time of year.  It's always ea…

While the majority of my time is now spent trianing new salespeople, I still get to work with experienced teams on occassion.  I enjoy this break, especially during this time of year.  It's always easy to get new people to set high goals becasue they're still excited about their new career and want to make a great impression.  Getting veterans to set goals is more like trying to get a college student to be done with a major paper BEFORE the night before!

As an expert in human personal…

Continue

Added by John Fuhrman on December 5, 2011 at 5:20am — No Comments

The Probability of Accountability

I arrived roughly 10 minutes early to train a new dealer client last week.  I meandered around the showroom trying to get a feel for who they were as a store and how they presented their dealership brand.  That’s when I came across a salesperson sitting at his desk with a very familiar CRM…

Continue

Added by Joe Webb on December 5, 2011 at 4:30am — 11 Comments

ADM Blog Topics by Tags

Monthly Archives

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

2. One Size Does Not Fit All

Posted by Garry House on August 27, 2015

Share the Best Content w/AutoMarketing Community

© 2015   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service