Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I appreciate all of the kind feedback on this post which was on my blog site at glennpasch.com. Many of you asked me to post here so it is.
I am blessed to have two very wonderful young boys who constantly…Continue
Added by Stan Sher on July 20, 2012 at 8:00pm — No Comments
Most Internet Managers bite off more than they can chew, including managing a PPC campaign. Paid search can be an effective way to increase revenue, but the actual process of managing PPC campaigns can also be very labor intensive. Using software to automate some of the overall effort is one way to help manage and track paid search.
Know that keyword expansion and bid and budget management are kind of the two priorities in paid search management. Understand the manual process will…Continue
Added by LARRY BARDITCH on July 20, 2012 at 1:15pm — No Comments
Added by DON GRAFF on July 20, 2012 at 10:58am — No Comments
1. Set Goals
Added by Paul Potratz on July 20, 2012 at 9:00am — No Comments
You’ve spent time and money creating an app for your dealership, but it won’t do any good if no one downloads it. Follow these three steps and learn how to spread the word on your mobile app and get the results you need!
One of the most important things you can do after your new app launches is to…Continue
Added by Kathleen Perley on July 20, 2012 at 8:30am — No Comments
The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – a dealership wedding, Dodge changes cars forever, and the most liked…Continue
Added by Stephen Jackson on July 20, 2012 at 6:42am — No Comments
It’s a powerful tool, one that can truly further your business and bring in customers, but it can hurt you just as quickly. Like any tool, in and of itself, it can only take you so far; it performs based on the skill of its user. That’s why its crucial that you make sure you have the right people in…Continue
Added by Todd Katcher on July 19, 2012 at 2:00pm — No Comments
Added by Ken Beam on July 19, 2012 at 11:54am — No Comments
I know what you're thinking – who does this guy think he is? How does he know what my “thing” is. Good – I have your attention.
I find it absolutely fascinating just how many dealerships I've walked into over the past couple of months and found, you ready for this? Silence. No customers on the lot, sales people hanging out around reception, flirting, cracking jokes, texting and the list goes on. Everything opposite of what should be happening is happening.
Added by Michael Cirillo on July 19, 2012 at 10:30am — No Comments
I can give you a very easy way to sort yourself inside the national dealer body between those who “get” the modern customer and those who do not: If you think staying open until 9pm six or seven days a week makes you sales, you do NOT get it.
Texas Direct Auto, # 1 Used Car dealer in the USA, makes $500million in…Continue
Got “optimization block”? It happens to the best of us. However, since we now know the average modern car-shopper shops at least eight dealer websites, it’s more important than ever to make sure your website shows up early in their search and doesn’t get lost in the shuffle.
So what do you do when you’re fresh out of killer keyword combos? As Picasso said, good artists copy, great artists steal. Believe it or not this strategy can be…Continue
Added by Greg Bem on July 19, 2012 at 9:28am — No Comments
Fellow Tweeps! Are you using tired of using Twitter and not seeing the engagement you would like? I’ve found some statistics to help you! Between December 11, 2011 and February 23, 2012, Buddy Media analyzed user engagement on more than 320 Twitter handles of the world's largest brands to determine what works and what doesn't. Read…Continue
Added by Ketty Colom on July 19, 2012 at 6:19am — No Comments
Can you believe that it’s been a year since Google announced the new Google Analytics? Before now you didn’t have to make the transition if you didn’t want to but now, a year later, Google is killing version 4 and version 5 will be the only option. The link back to “Old Version - Reporting” has been…Continue
Added by Timothy Martell on July 19, 2012 at 5:00am — No Comments
The ADM community at large may not know me personally, but I am the Managing Director of First Class Educators. My company has partnered with Ralph Paglia, Chris Saraceno, and Mike Myers to produce AutoCon 2012.
If you have…Continue
It all starts at the top, the decision makers, the shot callers, the check signers. Recent study shows that these managers, presidents and CEO's don't engage in social media leading to the non-understanding of why it is important.
Using the Fortune 500 list the following was discovered;…Continue
There’s a real human talent in arranging the right pressures (positive and negative), at the right time, on to the right people, to get a desired result. It’s a hallmark of effective leadership, in fact, and the name “People Chess” is an easy way to summarize this talent. And we all know its uses in relationships of…Continue
On May 22, 2012 I wrote a blog asking the public if GM made a wise choice dropping its 10 million dollar advertising spend from Facebook. (For theentire blog visit: http://deliverymaxx.wordpress.com/2012/05/22/did-gm-make-a-wise-decision-dropping-facebook-as-an-advertising-medium/ ) My position then as it is now is that GM and many automotive dealerships are…Continue
Added by James Schaefer on July 18, 2012 at 9:24am — No Comments
Standard one-and-done campaigns that blast an email or eNewsletter out to your database monthly can generate leads, but without behavior-driven targeting, a few leads each month is as far as it goes. Smart-targeted campaigns build on an initial email blast to touch your customers continuously with…Continue
Added by Amanda Meuwissen on July 18, 2012 at 8:51am — No Comments