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All ADM Member Blog Posts (12,891)

What’s important in a Presentation – Peaks and Endings

I can relate to this as I had a colonoscopy in Bogota,…


Added by Bill Cosgrove on May 26, 2013 at 11:00am — No Comments

Self Funded In House Financing Can Present Legal Snares

What legally defines a merchant who uses a self-funded, in-house financing program?  Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.


They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes…


Added by Jon Floyd on May 26, 2013 at 9:30am — 1 Comment

5 Signs that Your Facebook Page Sucks

Don't Suck

Facebook has a promise that it has made to businesses. It’s not an official promise in writing anywhere on the site. It’s an implied promise. “We have the attention of the masses. If you want to get in front of them, we’re the biggest game in town.”

The unfortunate reality is that the majority of businesses, particular small and…


Added by J.D. Rucker on May 26, 2013 at 6:00am — 3 Comments

Listen to your Facebook Page; It Is Telling You Something.

If you are a business that has a Facebook page, then you already know building a community on the page does…


Added by Amanda Ryan on May 25, 2013 at 3:00pm — 21 Comments

3 Things That Will Dial In Your Web Presence

Ok, so I chose to post this picture for 2 reasons. 1) To prove that I in fact had hair at one point of my life and, 2) it fit perfectly with the topic of this artcle. 

I first learned the term “Dialed in” when I worked…


Added by Michael Cirillo on May 25, 2013 at 7:52am — No Comments

Facebook Marketing is an All or Nothing Endeavor

Facebook Marketing is an All or Nothing Endeavor image Training 600x334

Commitment. It means different things to different people. When it comes to social media marketing and Facebook in particular, it means making the choice to work hard, keep going, and stay disciplined.

Facebook is extremely fickle. Its algorithm relies on momentum, something that dies…


Added by J.D. Rucker on May 25, 2013 at 6:00am — No Comments

The Most Important Social Media Webinar I’ve Ever Presented is Coming Soon


On June 5th, I will be presenting a webinar called “Beyond the Basics: 5 Myths and 10 Rules for Advanced Social Media Mastery“. It might as well be called, “Stop the madness because the social media world is going down a dark path.”…


Added by J.D. Rucker on May 24, 2013 at 6:00am — No Comments

What's The Point?

Something that both concerns and frustrates me is the internet secret shopper program.

It's not that I have a problem with the concept, but I find the execution to be laughable. Having experience with only a few manufacturers' secret shopper programs, I readily admit that there may…


Added by Stephen Favill on May 23, 2013 at 5:31pm — 5 Comments

Stacey's Mom Has Got It Going On...

...In social media that is. And to be really specific, on Facebook, Twitter, and Pinterest. Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report.…


Added by Ketty Colom on May 23, 2013 at 12:30pm — No Comments

Getting the “Green Light” When Making an Outbound Call

After participating in one of my recent webinars a sales manager asked me a great question. He said “Why even ask the "green light" question?  Doesn't that just give them an easy excuse to hang up.” He was pointing at what he considers a flaw in one of my steps to the outbound call. I had just explained in the webinar that after you have greeted the person on the other end of the call and verified to who you are speaking you should ask them if you are calling at a “Bad Time”. In other words…


Added by Mike Paradies on May 23, 2013 at 8:30am — No Comments

Gas Prices Aren’t Negatively Impacting Consumers Decision To Travel Over Holiday Weekend

The start of the summer driving season is expected to be a bit of a mixed bag, based on feedback from a Memorial Day Driving Survey conducted during the first two weeks of May. More people feel that gas prices aren’t negatively impacting their decision to travel compared with last year. However, fewer people plan on traveling during this year’s holiday weekend.…


Added by John Sternal on May 23, 2013 at 8:12am — No Comments

Last Week's Google+ Updates: What They Mean for Your Dealership

Kaitlyn Bender, Cobalt Reputation Management Specialist
by Kaitlyn Bender, Reputation Management Specialist

By this point, we all know that the Google+ platform is ever-changing. So last week's updates should come as no surprise. We've done our best to break down the recent changes and highlight the most…


Added by CDK Global on May 23, 2013 at 6:30am — 2 Comments

Why Irrelevant Giveaways and Games Are Killing Your Facebook Page

So, you have a Facebook page for your business. You’re ready to tap into the most powerful social site in the world. You want to get fans, to get people to like your page and hear your messages, to communicate with them in a meaningful way and to help drive more business.

You figure that,…


Added by J.D. Rucker on May 23, 2013 at 6:00am — 8 Comments

Creating Customer Loyalty through Consistency

Hotel chains across the country have long had problems with customer loyalty due to an  inconsistent customer experience. In researching the problem it was found that the prime reason for the disparity in customer experience was due to the growth of each major brand. Hotel chains were…


Added by Richard Holland on May 23, 2013 at 4:18am — 5 Comments

Greatest Rock Ballad of All Time: Bob Seger's "Turn The Page"

I consider the Bob Seger song; "Turn The Page"

(Greatest Hits Album)…


Added by Ralph Paglia on May 23, 2013 at 1:00am — 2 Comments

Great Deals on VWs! | HUGE Memorial Day Weekend Sales Event at Douglas VW in Summit NJ! | Union Co. NJ VW Dealer

 photo 8888_zps9dcdc28c.jpg  

That`s right! The fun begins this Friday May 24th at Douglas VW in Summit

 as we kick off the Biggest Memorial Weekend VW Sales Event in New Jersey!

If you are in the market for a New or Pre-Owned Volkswagen

 you will NOT want to miss…

Added by Ken Beam on May 22, 2013 at 11:42am — No Comments

The Truth About Your Data

The Truth About Your Data almost always begins with contracts.  

I know that dealers are often unaware of the full content and ramifications of vendor and services contracts, and that's why the vendor's sales…


Added by Keith Shetterly on May 22, 2013 at 10:30am — 5 Comments

PCG To Unveil Trade Secrets For Advanced SEO Practices

Join the PCG Digital Marketing team tomorrow, May 23, at 1PM EST as they discuss advanced metrics for measuring success. Lead by Chief SEO Strategiest Matthew O'Such, this free webinar will help dealers understand how to use Google Analytics and other website platform reporting tools.

Don't miss out, click the link below to register:

Added by Brian Pasch on May 22, 2013 at 9:59am — No Comments

Post Inventory the Right Way to Facebook

Cutter Chevrolet Rabbit

Here’s the sad truth about the way that most dealers are posting their inventory to Facebook. It’s not getting seen. None of it. Not at all.

Currently, there are three primary ways that dealers are posting their inventory to Facebook. The most common method is to have a tab on their Facebook page with their inventory. This doesn’t work. The…


Added by J.D. Rucker on May 22, 2013 at 6:00am — 13 Comments

Different Strategies For Contacting Internet Leads.

We all are aware of the fact that we only have a 11-14% connection ratio when contacting Internet leads.  And we also know that the hardest part of the job for Internet Coordinators is getting people on the phone which leads to a very valid point that we must ask and that is are we maximizing…


Added by J.R. Batchelor on May 21, 2013 at 7:53pm — No Comments

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