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All ADM Member Blog Posts (9,502)

Keep Your Dealer Site on the Top of Google’s SERP

There are many reasons why your search engine rankings can drop, and unfortunately, many times car dealers are at the mercy of Google and the other search engines.  Google is earnest in their mission to provide the most relevant content to  their customers, so they provide tips and suggestions for how content providers can rank highly for their relevant terms.  Below are some things that could cause your car dealership website to be…

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Added by Ali Amirrezvani on August 5, 2011 at 7:04am — 2 Comments

Should I spend money on Newspaper Advertising 750 miles from my store location?

Question to the forum for advice. Looking at the social spectrum and I see the claims of companies such as Social Ups that have increased FB likes for some dealers to over 120k. That looks impressive, on paper.

 

The marketing pitch for most of these social fan drive companies is FB w/o fans is like the newspaper no-one reads.

 

But what if the only way to advertise in the newspaper is to advertise in a paper that is only read 750 miles away? Sure it gets lots of…

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Added by Matt Tucker on August 4, 2011 at 1:34pm — 16 Comments

Become a Facebook Ads Expert!

Become a Facebook Ads Expert!
Webinar Center
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Added by Ralph Paglia on August 4, 2011 at 11:30am — No Comments

July Car Sales Recap and Report

Recap:  US Car Sales for Month of July

With many car buyers worrying about a potential double dip in the U.S. economy, auto sales this past month have been sluggish.   However, auto retailers in the U.S. have eked out about 1.1. million vehicles sold for July 2011.  This is a little less than a one percent increase from July 2010.

 

Many US…

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Added by Ralph Paglia on August 4, 2011 at 11:00am — No Comments

Knowing Google's Market Share Can Help Your Marketing Plans

Google seems to be everywhere lately, especially with their introduction of +1 and Google Plus.  Many people have so many different aspects of their life integrated into the search engine (email, social network, search engine, calendar, document management, etc) that sometimes it is hard to remember how we ever got along without it.

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Added by Ali Amirrezvani on August 4, 2011 at 7:24am — 1 Comment

Auto Dealers Sell Over 400 Vehicles in Three Days With Direct Mail Promotion

Tucson, AZ - As with any promotion they embark on, the Jim Click and Holmes Tuttle automotive teams like to "go big or go home." For this reason, when it came time to generate excitement, sell cars and drive attendance at the three-day-long Tucson Convention Center (TCC) sale, the Jim Click and Holmes Tuttle automotive team turned to Arrowhead Advertising and SCA Promotions. Arrowhead Advertising administered the…

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Added by Amanda S. on August 4, 2011 at 7:00am — No Comments

Transforming a Weakness into a Dynamic Super Talent

My youngest sister was born premature and as a result had pulmonary problems as a child.  Because she suffered from chronic asthma, there was little expectation for her to be a strong and healthy child.  One of the therapies she was subjected to in an effort to strengthen her lungs, was swimming underwater.  I am sure this started out as a terrifying experience for a young child who had…

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Added by Stephanie Young on August 4, 2011 at 7:00am — No Comments

Every Time You Google an Angel Gets Its Wings

I had my "It's a Wonderful Life" George Bailey moment today:  If I wasn't around and had never been born, my dealer's OEM website vendor would have been able to sell a monster PPC campaign because she's "done one for her husband's small business" using the $100 Google Small Business PPC Gift Card they got in the mail, my…

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Added by Keith Shetterly on August 3, 2011 at 8:00pm — 14 Comments

New Promotion Guide Helps Auto Dealers Drive Qualified Leads

Guide Offers 10 Most Popular and Effective Auto Dealer Promotions 

 

(DALLAS, TX – August 3, 2011) SCA Promotions has released a marketing promotions guidebook written specifically for auto dealers.  The guidebook, "10 Promotion Ideas to Drive Qualified Leads NOW" provides dealers with the most popular and effective big-prize promotions proven to cut through marketing clutter and gain prospect's attention. 

 

From sports…

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Added by Amanda S. on August 3, 2011 at 3:01pm — No Comments

Google Invention Shakes Up Search Engine Optimization Industry

Added by Ralph Paglia on August 3, 2011 at 2:37pm — No Comments

QR Codes - Learn how your dealership can take advantage of this popular marketing trend





Let technology speak for itself with the flexibility of a QR code promotion!  Whether you're looking to motivate a customer to purchase, drive traffic to your location, or simply increase Web site inquiries, a QR code promotion can help.  Consumers will scan a quick-response 2D bar code using their mobile device for a chance to win Free Fuel for Life and other big prizes.  When you have a winner, SCA gives you the money…

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Added by Amanda S. on August 3, 2011 at 2:00pm — No Comments

Black Book Publisher Hearst partners with Mofuse...

Black Book Publisher Hearst partners with Mofuse.com for 2500 mobile websites for multiple publications: http://tinyurl.com/3w82jmf

Added by Mike Brodeur on August 3, 2011 at 11:40am — No Comments

Driving Under Canine Influence

EDITOR'S NOTE: I just love this article that was written by Alexa Stanco...

Driving Under the Influence of Your Dog



A recent study has just shown that driving with your dog can be as dangerous as texting while driving.  The new menace – the78 million dogs in 46 million U.S. households… Continue

Added by Ralph Paglia on August 3, 2011 at 9:00am — No Comments

Why is Google punishing us?

Okay, I don't know that Google is indeed punishing us, but here's what a Google Maps search result looks like when I enter the search terms "Chevrolet dealer in Chester, Virginia."  Screen shot below.

 

This has been going on for 2-3 weeks, coinciding with the changes in the Google Places pages that we have been discussing here on ADM and elsewhere.  We have a decent Places page, by the way, no problem there.

 

See that red dot at Chester on the map?  That's our…

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Added by Joshua Michael Friedman on August 3, 2011 at 7:30am — 20 Comments

mobile malware doubles Android users' chances of infection

Spike in mobile malware doubles Android users' chances of infection



'Startup phase of mobile malware' shows experimentation by attackers, says…

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Added by Ralph Paglia on August 3, 2011 at 7:00am — No Comments

Google Putting PPC Ads at the Bottom of SERP Pages?

One of the SEO sites that I frequently read (www.searchengineland.com) has a VERY interesting post by a  reader, LebSEO Design's Wissam Dandan.  He has found examples of Google Adwords ads appearing at the bottom of the page for some searches.…

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Added by Ali Amirrezvani on August 2, 2011 at 12:38pm — No Comments

WHY WOULD YOU EVER PRICE A USED CAR AT $14,995 AGAIN?

While working with one of my clients covering a strategy on changing the price of a vehicle he had priced at $15,298, my first reaction was to tell him to reduce it down to $14,995 so he wouldn’t miss any searches done up to $15,000 because of his $298. Then it dawned on me, don’t even change it to $14,995 that might not work either. After the conversation, I come across a strategy that has changed the way I tell my dealers how to price a lot of their cars. It made me research all pricing…

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Added by Jasen Rice on August 2, 2011 at 10:36am — 22 Comments

Sales Performance Training: Managing Superstars

Everyone has worked with Negative Nellie and Cantankerous Craig and seen how they can poison the waters of progress with their hater-aide.  Their less than inspiring attitude spread like a cancer through what was once an optimistic and forward moving team.  To managers and fellow peers, it is easy to identify the Nellies and Craigs and see the impact they have on team…

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Added by Stephanie Young on August 2, 2011 at 7:00am — No Comments

Elevating The Awareness For Automotive Education and Sales Training

The August issue of Dealer Marketing Magazine hits dealer's desk this week and the focus of the issue is on dealer education and sales training.  I am very excited to have been selected to be part of the cover photo with a great group of automotive educators and trainers.

 

This summer PCG Digital Marketing kicked off the PCG Pit Stop tour and some of…

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Added by Brian Pasch on August 2, 2011 at 2:30am — 1 Comment

Social Media ROI - Are You Asking The Right Question

I've heard it said that everything is marketing.  Customer service is marketing, an employee's attitude is marketing, the appearance of your facility is marketing, and on and on.  I agree.

 

But is all marketing dependent upon an ROI?  How do you measure the ROI of free coffee in the waiting room (no small cost at today's prices)?  How do you measure the ROI of personnel attitude?  How do we measure the ROI of the appearance of your facility?  We all know those things are…

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Added by Tom Gorham on August 1, 2011 at 8:28pm — 2 Comments

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