Automotive Digital Marketing

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All ADM Member Blog Posts (13,111)

Does Your Dealership's "Why Buy" Message Stack Up to the Rest?

Chelsea Shearer, Cobalt Reputation Management Specialist
Jade Makana Corporate Storyteller at Cobalt…

Apple Think Different Campaign

Added by CDK Global on July 8, 2013 at 8:00am — 1 Comment

Let Me Count the Ways- Who’s Running “Your” Digital Marketing Campaigns?


I recently joined  One Big Broadcast  (OBB) as OBB’s Strategic Global Marketing Partner and I will explain why. 

I know there are other Companies out there that are just as qualified but if you look carefully at…


Added by Bill Cosgrove on July 8, 2013 at 4:30am — No Comments

Carter Motors Used “Why Buy” Messaging to Become #1 in Sales Volume

July 11th Webinar: How Carter Motors Group Used “Why Buy” Messaging to Become #1


July 11th, 2013 | 8:30 a.m. PT / 11:30 a.m. ET

In this powerful upcoming…

Added by Ralph Paglia on July 8, 2013 at 12:00am — 4 Comments

Is Your Marketing message Just Noise?

Stop just making noise and find a Marketing company that can make your Digital Marketing Program sing by playing the right tunes.

Would you expect your receptionist to desk deals? Then Let you BDC Department do the things they should be doing and do the best  -handle the leads get them to your lot and do the follow up.



Added by Bill Cosgrove on July 7, 2013 at 6:00am — No Comments

Fake product reviews may be pervasive, study finds

 by Andrea Chang

Consumers often turn to the Internet to research a product before buying. Fake

reviews are always a concern, and the problem may be bigger than previously


There have long been reports and rumors of businesses posting negative…


Added by Bill Cosgrove on July 6, 2013 at 4:04am — No Comments

Dear Mr. Shopper, If You Break This Chain, Expect 40 Years of Bad Luck





Re: Your Internet Price Request


Hello Carl,


Thank you for giving us an opportunity to earn your business!  Our goal is to make your online shopping as easy and hassle free as possible.  We are here to help you regardless of where you are in the process.

One of my…


Added by Joshua Michael Friedman on July 6, 2013 at 2:08am — No Comments

Trade Secret Litigation Over Social Media: Is It Worth The Cost?

With the continually increasing popularity of social media websites like Facebook, Twitter, and LinkedIn, where members can be connected to friends, family members, co-workers, clients, and potential clients all by logging in to one account, it is understandable that companies and employers are…


Added by Bill Cosgrove on July 5, 2013 at 8:04am — No Comments

Sometimes Listening Means Being Able to Laugh At Yourself

Tales are told almost everyday of some traveler or another experiencing a travel nightmare. Everyone that travels has an airline that they love to hate. I don’t know that it would be possible for all airlines to make each unhappy passenger happy, even if they…


Added by Richard Holland on July 5, 2013 at 5:37am — No Comments

Being Rewarded For Loyalty Is Important

I thought this appropriate to post as more and more businesses are offering some type of rewards program. From the Automotive repair Industry to I hope Dealerships. I say hope because I personally am not familiar with any. Are you? …


Added by Bill Cosgrove on July 4, 2013 at 7:09pm — No Comments

Heatmap Testing, Eye Tracking

Happy Independence Day! A quick thought that I'd love your feedback about:

We've been researching the usage and effectiveness of heatmap and eye tracking testing.

a) Have you used it to measure your website? If so, what have you learned from it? 

b) If not, how come you haven't? What's holding you back?

Thanks for reading! Look forward to hearing your…


Added by Adam Ross on July 4, 2013 at 10:56am — No Comments

Why Women In Auto Rock – A Case Study

“We need more women in the auto industry!”

We hear it said all the time. Well, it’s time to stop wishing. We’re taking things to the next level by showcasing one of the brilliant women car dealers we know and highlighting her success, in hopes of attracting more women to the industry.



Added by Bill Cosgrove on July 4, 2013 at 8:30am — No Comments

From the Trenches - Close Your Eyes


"If I close my eyes forever, will it all remain unchanged?

If I close my eyes forever, will it all remain the same?"


In less than 20 years, the Internet has become the central focal point of…


Added by Tom Gorham on July 3, 2013 at 6:51pm — 10 Comments

Inspect What You Expect

Do you spot check your employees?

Do you spot check your customers?

If you are confused about what I am talking about then read on...

Too many times when a manager asks their people if they did something they get an answer and they take their word for it.  In some cases this happens because of too much trust or…


Added by Stan Sher on July 3, 2013 at 4:37pm — No Comments

Why 24/7 Chat Just Doesn't Work


"Why isn't ActivEngage live automotive chat available 24/7 for dealership websites?" This is

one of our most frequently asked questions by dealers when they’re considering the use of car dealer chat to engage more website visitors.

It is a valid question that deserves a valid…


Added by Ketty Colom on July 3, 2013 at 8:32am — No Comments

Gas Prices Decline But Trucks Still Show Decline

Here is the latest used car market report from Black Book and Ricky Beggs. As we track and report the used market values there is one piece of information that doesn’t come from an electronic data feed or from individual sales data gathered by the Black Book survey personnel. This is the direct insight we glean as we have numerous one-on-one conversations with auctioneers, individual buyers and sellers and various remarketers, while we as editors attend the physical auctions. We almost look…


Added by John Sternal on July 3, 2013 at 8:22am — No Comments

What's Behind the Facebook Like?


Why do consumers like your Facebook fan page? Are you eager to gain fans and do so by offeringenticing offers, contests, and deals? Well there’s finally a report that gives us…


Added by Ketty Colom on July 3, 2013 at 8:18am — No Comments

Stop Struggling With Content Development

Do you struggle to find content for your website? In this week's Think Tank Tuesday, I'll show you the ideal place to get 200-300 pieces of relevant content for your website every month.

Visit out website:

Like us on Facebook:…


Added by Paul Potratz on July 3, 2013 at 6:17am — No Comments

Come on down

Every year Australian dealers and their industry allies get just one chance to dramatically boost their sales, network and reinvigorate their perspective on business in a unique setting.

In 2013 the Australian Automobile Dealers Association National Dealer Convention returns with ideas, workshops and…


Added by charles bayer on July 2, 2013 at 4:01pm — No Comments

July Specialty Market Report

Here is the July specialty market report from Black Book. As we start the second half of 2013 the activity within the specialty markets is continuing to gain strength in the activity taking place and especially within the medium and heavy duty trucks and commercial trailers. Even though supplies are still somewhat limited within the motorcycle and powersports and the recreational vehicle, mostly due to low…


Added by John Sternal on July 2, 2013 at 2:48pm — No Comments

Advanced Attribution in Google Analytics: Track the Customer Journey

When drafting your fantasy basketball team, would you rather have the star forward who scores in style, or the solid background player who makes assist after assist? Do you have a sense of which marketing activities are your best utility players? If not, Google Analytics has launched two major changes in June that will make it much easier to track your customer journey from first touch to the final sale.…


Added by Matthew Kolodziej on July 2, 2013 at 1:16pm — No Comments

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