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All ADM Member Blog Posts (9,119)

Shetterly's Three Laws of... Women Buyers

1) Hire some women!  Women buyers will, on average, prefer to buy a vehicle from another woman when they can--and women salespeople are awesome.  By the way, women salespeople will do a great job with male buyers, too.



2) Smile and understand their…

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Added by Keith Shetterly on May 5, 2011 at 1:00pm — No Comments

How Female Influencers Communicate Online



Psychographic breakdown indicates best targets for marketers…

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Added by TERRY GIBSON on May 5, 2011 at 9:06am — No Comments

Likester - The Global Popularity Engine

With the socialization of the search engine results on the way, one new startup called Likester seeks to collect data on your Facebook "likes" to create a searchable database of trends and popular content.

 

Alex Synder recently created a post on DealerRefresh which asks the question' How long will it take for Google to start using "likes" and "reviews" to influence SERP results?"   If Likester can create this type of application, imagine what Google could do…

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Added by Brian Pasch on May 5, 2011 at 8:00am — 3 Comments

Chrysler Dodge Jeep Marketing Solutions from Dealer.com

Chrysler Digital - Dealer.com - Chrysler Dodge RAM Jeep
Two Online Marketing Solutions Now PAP Approved
Listen, Talk and Connect to Your Social Network with our Social Relationship Manager
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Added by Ralph Paglia on May 4, 2011 at 9:16pm — No Comments

Where to find new customers!

As a business owner I realize long time ago that Internet is the best way to promote and advertise my service, and also I realized that have website it just a small accomplishment toward generating more revenue. These days with booming of Social Media sites an opportunity to communicate with customers not only getting visitors which come to your website and leave without of foot print become huge, but I still was looking for the way that I can invite customers check my website, contact to me… Continue

Added by Dmitriy Goroshin on May 4, 2011 at 4:00pm — No Comments

Automotive Marketing Shift To Digital Slows, But Continues Unabated

Automotive Marketing Shift To Digital Slows, But Continues Unabated...

More than half (55%) of US marketers state they have shifted 30% or more of their marketing spend into the digital space in the past three…

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Added by Ralph Paglia on May 4, 2011 at 12:30pm — No Comments

Mobile Barcodes Can Be a Powerful Tool Provided Marketers Add Value



Usage and awareness on the rise…

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Added by TERRY GIBSON on May 4, 2011 at 11:25am — No Comments

TrueCar.com Acquires Automotive Social Network Honk.com

New- and used-car pricing, trends and forecasting site TrueCar.com has acquired automotive social media company Honk.com.

 

News Corporation, which was an early investor in Honk.com, will retain an equity stake in TrueCar as part of the agreement. Financial details of the transaction were not disclosed.

 

The deal gives TrueCar operational control and management of the consumer…

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Added by Ralph Paglia on May 4, 2011 at 10:56am — No Comments

Apple 'dropped the ball' on iPhone location tracking issue, says expert

Apple 'dropped the ball' on iPhone location tracking issue, says expert

Crisis communications pro blasts Apple for taking too long to explain tracking

written by Gregg Keizer
 

Apple's explanation about how and why iPhones track users' locations was too late, too little, a crisis communications expert said today.

"For a company that prides itself on knowing what consumers want and what…

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Added by Ralph Paglia on May 3, 2011 at 4:36pm — No Comments

Seven Leaders in Automotive Industry Receive First Ever Passion Awards

First Ever Passion Awards Given Out at Automotive Marketing Boot Camp

PCG Digital Marketing announced the first ever Passion Award recipients at this year’s Automotive Marketing Boot Camp that took place in Orlando April 16-18.  This is the first year that the awards have been given out to automotive industry leaders.…

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Added by Ralph Paglia on May 3, 2011 at 2:00pm — 9 Comments

Beyond Claiming Your Google Place Page

Beyond Simply Claiming Your Dealership's Google Place Page

Last week, Google invited a group of public…

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Added by Ralph Paglia on May 3, 2011 at 12:30pm — No Comments

How Are The Yellow Pages Working For You?

Today I received an email from Yelp.com that disclosed a summary of a recent poll they conducted on the Relevance of Yellow Pages books.

For those of you who grew up with that huge yellow doorstop delivered to your home twice a year, you can wax nostalgically.



It wasn't long ago that my friend told me that he was paying $250,000 a year…

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Added by Brian Pasch on May 3, 2011 at 8:00am — 70 Comments

Creating a Sexy 2011 Dealer Website (Part 1)

 

 

It’s 2011; is your dealer website holding its own? Everywhere you turn in the digital automotive marketing world, technology is evolving at a rapid clip. Search engines are going…

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Added by Cobalt on May 3, 2011 at 7:49am — No Comments

Retailers find countless ways to give back to their communities

DEALERS OF DISTINCTION

Retailers find countless ways to give back to their communities

Boston area dealer Ray Ciccolo holds one of the children at Yulin Ciccolo Sunbeam Village, an orphanage Ciccolo opened three years ago in China.…
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Added by Ralph Paglia on May 3, 2011 at 7:30am — No Comments

Shetterly's Three Laws of... Excellence

1) Mediocrity is a habit; excellence is a choice.…



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Added by Keith Shetterly on May 2, 2011 at 3:00pm — 4 Comments

Demand Access To Your Webmaster Tools Data

Google doesn't always get things right the first time but eventually they do listen to their user community.

 

One of those "Amen!" moments came recently when Google decided to allow multiple users to share Google Webmaster Tools data for a single website.

 

This is a BIG opportunity for car dealers who often have been told by their web hosting company that Webmaster Tools Data was off limits to their staff. …

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Added by Brian Pasch on May 2, 2011 at 12:00pm — No Comments

Google Tags have been retired

An Update on Google Tags



As users increasingly rely on tools like Google Maps and Places for information about the world around them, they're working hard to develop products that help local businesses highlight themselves and…

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Added by Ralph Paglia on May 2, 2011 at 12:00pm — No Comments

AdAgencyOnline.Net Reviews Cutting Edge Mobile Solutions For Automotive Advertising Agencies

Automotive advertising agencies are turning to AdAgencyOnline.Net to find cutting edge mobile marketing and sales process solutions.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising social networking / resource portal http://AdAgencyOnline.Net,  reviewed several mobile vendors during his session at The 10th Digital Dealer Conference & Exposition held in Orlando, FL April 19th. - 21st.,…

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Added by Philip Zelinger on May 2, 2011 at 10:47am — No Comments

Will These 4 Excuses Prevent Your Dealership From Growing?

I talk to hundreds of automotive professionals a month and less than 25% of these passionate business professionals attend annual automotive conferences on a regular basis.

If you add in the dealership's Fixed Operations Manager, GSM, ISM, or Social Media/Content writer that percentage drops even further.

The reasons dealers don't invest in education more aggressively…

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Added by Brian Pasch on May 2, 2011 at 10:41am — No Comments

Automotive News Interviews Ralph Paglia

FINANCE & INSURANCE

Q&A: Web lets shoppers do the math, helps sell F&I

 

Automotive News | May 2, 2011 - 12:01…
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Added by Ralph Paglia on May 2, 2011 at 8:58am — No Comments

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