Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Added by Bill Cosgrove on May 26, 2013 at 11:00am — No Comments
What legally defines a merchant who uses a self-funded, in-house financing program? Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.
They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes…Continue
Facebook has a promise that it has made to businesses. It’s not an official promise in writing anywhere on the site. It’s an implied promise. “We have the attention of the masses. If you want to get in front of them, we’re the biggest game in town.”
The unfortunate reality is that the majority of businesses, particular small and…Continue
If you are a business that has a Facebook page, then you already know building a community on the page does…Continue
Ok, so I chose to post this picture for 2 reasons. 1) To prove that I in fact had hair at one point of my life and, 2) it fit perfectly with the topic of this artcle.
I first learned the term “Dialed in” when I worked…Continue
Added by Michael Cirillo on May 25, 2013 at 7:52am — No Comments
Commitment. It means different things to different people. When it comes to social media marketing and Facebook in particular, it means making the choice to work hard, keep going, and stay disciplined.
Facebook is extremely fickle. Its algorithm relies on momentum, something that dies…Continue
Added by J.D. Rucker on May 25, 2013 at 6:00am — No Comments
On June 5th, I will be presenting a webinar called “Beyond the Basics: 5 Myths and 10 Rules for Advanced Social Media Mastery“. It might as well be called, “Stop the madness because the social media world is going down a dark path.”…Continue
Added by J.D. Rucker on May 24, 2013 at 6:00am — No Comments
Something that both concerns and frustrates me is the internet secret shopper program.
It's not that I have a problem with the concept, but I find the execution to be laughable. Having experience with only a few manufacturers' secret shopper programs, I readily admit that there may…Continue
...In social media that is. And to be really specific, on Facebook, Twitter, and Pinterest. Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report.…
Added by Ketty Colom on May 23, 2013 at 12:30pm — No Comments
After participating in one of my recent webinars a sales manager asked me a great question. He said “Why even ask the "green light" question? Doesn't that just give them an easy excuse to hang up.” He was pointing at what he considers a flaw in one of my steps to the outbound call. I had just explained in the webinar that after you have greeted the person on the other end of the call and verified to who you are speaking you should ask them if you are calling at a “Bad Time”. In other words…Continue
Added by Mike Paradies on May 23, 2013 at 8:30am — No Comments
The start of the summer driving season is expected to be a bit of a mixed bag, based on feedback from a Swapalease.com Memorial Day Driving Survey conducted during the first two weeks of May. More people feel that gas prices aren’t negatively impacting their decision to travel compared with last year. However, fewer people plan on traveling during this year’s holiday weekend.…Continue
Added by John Sternal on May 23, 2013 at 8:12am — No Comments
|by Kaitlyn Bender, Reputation Management Specialist|
By this point, we all know that the Google+ platform is ever-changing. So last week's updates should come as no surprise. We've done our best to break down the recent changes and highlight the most…
So, you have a Facebook page for your business. You’re ready to tap into the most powerful social site in the world. You want to get fans, to get people to like your page and hear your messages, to communicate with them in a meaningful way and to help drive more business.
You figure that,…Continue
Hotel chains across the country have long had problems with customer loyalty due to an inconsistent customer experience. In researching the problem it was found that the prime reason for the disparity in customer experience was due to the growth of each major brand. Hotel chains were…Continue
I consider the Bob Seger song; "Turn The Page"
(Greatest Hits Album)…Continue
That`s right! The fun begins this Friday May 24th at Douglas VW in Summit
as we kick off the Biggest Memorial Weekend VW Sales Event in New Jersey!
If you are in the market for a New or Pre-Owned Volkswagen
you will NOT want to miss…
Added by Ken Beam on May 22, 2013 at 11:42am — No Comments
I know that dealers are often unaware of the full content and ramifications of vendor and services contracts, and that's why the vendor's sales…Continue
Join the PCG Digital Marketing team tomorrow, May 23, at 1PM EST as they discuss advanced metrics for measuring success. Lead by Chief SEO Strategiest Matthew O'Such, this free webinar will help dealers understand how to use Google Analytics and other website platform reporting tools.
Don't miss out, click the link below to register:
Added by Brian Pasch on May 22, 2013 at 9:59am — No Comments
Here’s the sad truth about the way that most dealers are posting their inventory to Facebook. It’s not getting seen. None of it. Not at all.
Currently, there are three primary ways that dealers are posting their inventory to Facebook. The most common method is to have a tab on their Facebook page with their inventory. This doesn’t work. The…Continue
We all are aware of the fact that we only have a 11-14% connection ratio when contacting Internet leads. And we also know that the hardest part of the job for Internet Coordinators is getting people on the phone which leads to a very valid point that we must ask and that is are we maximizing…Continue
Added by J.R. Batchelor on May 21, 2013 at 7:53pm — No Comments