Yesterday's NYT has an article about the state of online reviews that is particularly topical for our industry.
It's been about a month since Google placed new emphasis on their own members' reviews in search engine results and relegated the… Continue
Added by Joshua Michael Friedman on August 21, 2011 at 5:30am —
Added by Ken Beam on August 20, 2011 at 8:39pm —
Michael Tyman of Professional Success, Inc. is a leading consultant who works directly with car dealers to help improve their sales and marketing processes. He views Facebook as a huge marketing sphere for engaging people and building a loyal fan… Continue
Added by Richelle Farley on August 19, 2011 at 3:00pm —
Until now, Facebook has allowed advertisers on their platform to target users based on age, sex, interests and location (country, state, and city). In order to drill down even further, Facebook now allows users to target their ads by zip code as well.
When creating your Facebook ad, just add the zip codes that you would like to target. Unlike Google AdWords, you can't use a radius to target further, so make sure that you are including any zip codes from which your… Continue
Added by Ali Amirrezvani on August 19, 2011 at 1:22pm —
Facebook Marketing Tips for Car Dealers and Automotive Social Marketers
Michael Tyman of… Continue
Added by Ralph Paglia on August 19, 2011 at 6:30am —
I have to preface this by letting you know that it is illegal in Illinois (my State) to use coupons in automotive sales. But then again, coupons are available for Service and Parts. So why would I not like Groupon for Service and Parts, and I suppose for Sales in States that allow it?
First, I see you deeply discounting something and then paying part of the leftovers to Groupon in order to bring in new customers, hoping to either upsell them or make them future customers. Here's… Continue
Added by Tom Gorham on August 18, 2011 at 6:17pm —
Added by Ken Beam on August 18, 2011 at 4:46pm —
Let’s explore a simple 3-step approach that will help improve any dealership department.
1. What am I doing now?
Do you clearly understand the road to revenue or process flow from origination to transacting business?
For example, are customers handled the same way every time by every salesperson? How detailed is that instruction? Is every phone call answered the same way? Are the sales techniques the same for everyone interacting with customers? (Note, I’m not… Continue
Added by Cory Mosley on August 18, 2011 at 2:06pm —
I am finding that this industry, probably like most, is very fickle.
When I first started I had a lot to overcome being a woman in a male dominated industry. I'd show up to a store work on a computer and be asked where's the tech, only to be met with a look of disapproval when I let them know I was there to fix their Rey Rey issue. Have been in a Dealer Principal's on a sales call to be looked over and asked contract questions to the field tech I had with me. I had to learn… Continue
Added by Dara Moore on August 18, 2011 at 12:00pm —
Yesterday, our very own Amir Rezvani, VP of Performance at DealerOn, had the opportunity to lead a webinar with ResponseLogix. For those that couldn't make the webinar, I wanted to share some of the highlights from his presentation and provide a link to the slides and audio as well.…
Added by Ali Amirrezvani on August 18, 2011 at 8:26am —
FOR IMMEDIATE RELEASE
Mays Landing, NJ - August 17th, 2011 - AutoMax Recruiting And Training, the country's most requested automotive sales… Continue
Added by David Johnson on August 18, 2011 at 6:32am —
Eatontown, NJ - PCG Digital Marketing has announced new course studies for the second semester of the Automotive Internship Program (AIP). Participants will have their choice of two different certificate programs that will cover the topics of Search Engine Marketing (SEM), digital… Continue
Added by Brian Pasch on August 17, 2011 at 3:34pm —
Now, we’re all familiar with the line, “There’s no business like show business.” Well, I wouldn’t personally know if that’s true or not, but I can say from firsthand experience that there is no business like the car business — not just for the controversy and characters, but for the triumphs as well.
In the car business, you have a group of people that range from the dealer principal to the lot attendant, who earns a living and gets some satisfaction from a job well done. On the sales… Continue
Added by Cory Mosley on August 17, 2011 at 12:40pm —
Google continues to amaze me with a tsunami of changes to search and new products this summer. The team at Google is not taking any vacation time this year. Continue
Google announced today Google Related, a free toolbar that is available for Google Chrome and…
Added by Brian Pasch on August 17, 2011 at 12:00pm —
dealerSPARK is offering, for the remainder of August, a special launch discount. The auto industry's most engaging Facebook application is now available, allowing you to engage your fans, offer incentives to purchase, manage giveaways properly (according to Facebook's TOS), increase your SEO link building, display video (we're launching a multi-video player in September) and more.
No gamaing, no driving SEO for dealerSPARK, no contracts, no pay-per-day trickery,…
Added by Gary May on August 17, 2011 at 10:00am —
Register now for the next Digital Dealer Webinar for $99 - Click Here to Register
Thursday, August 25, 2011 11:30 am
Added by Arnold Tijerina on August 17, 2011 at 8:30am —
Before class started on one peaceful Saturday morning, my yoga instructor made this big announcement with much fanfare that there was some huge event coming to our studio. There were no additional details as to what the event was, when it might occur, etc. Just a stay tuned teaser. I was so excited that I could barely focus during class wondering what this event was, when it was going… Continue
Added by Stephanie Young on August 17, 2011 at 7:00am —
Automotive Consumers who use Mobile Content Have High Access
Among the US individuals who consumed automotive content on their mobile devices during May 2011, access frequency was high,… Continue
Added by Ralph Paglia on August 16, 2011 at 5:00pm —
100 Greatest Cars of All Time - The Cars That Made the Car World
This is the definitive list to end all 100 Greatest… Continue
Added by Ralph Paglia on August 16, 2011 at 4:16pm —
THIS SUMMER MANHEIM TOPS 2 MILLION VISITS TO MOBILE SITE
New iPhone App Functionality also Released as Digital Offerings
for Customers Continue to Grow
ATLANTA – Since launching its mobile platform in February 2010, Manheim has received more than 2 million customer visits to its mobile site. In the first six months of 2011 alone, Manheim reached 1 million mobile visits – a… Continue
Added by Ralph Paglia on August 16, 2011 at 2:56pm —