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All ADM Member Blog Posts (9,890)

Build a Loyalty Program that Drives Value

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Added by Will Michaelson on November 9, 2011 at 7:50am — No Comments

The Law Of Profitable Returns

I decided to write this post after a comment I left on my Facebook…

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Added by David Johnson on November 9, 2011 at 7:30am — 2 Comments

Car Dealers Should Avoid Deceptive Promises in Exchange for Facebook 'Likes'

Advertising Age

Reports That Ad

Industry Group

Has Issued Guidelines on Facebook 'Like-gating'

Dealership Promises in Exchange for a Facebook 'Like' Must not Be Deceptive!…

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Added by Ralph Paglia on November 9, 2011 at 7:00am — 5 Comments

AutoDealerTarget Roundtable with Featured Guest Mike Stenger, Social Media Expert

Reminder...

AutoDealerTarget Roundtable - TONIGHT with Featured Guest +Mike Stenger ...Join Us LIVE 10pm Eastern or watch at http://autodealertarget.com/roundtable

Added by Tom Kain on November 8, 2011 at 3:00pm — No Comments

Will Groupon Rewards Build Loyalty?

In September, Groupon launched the first phase of Groupon Rewards, a new platform that tries to provide businesses with a way to build customer loyalty. Groupon Rewards’ release comes amid concerns from merchants that Groupon customers…

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Added by Mike Gorun on November 8, 2011 at 1:17pm — No Comments

STAR Standards Lighting the Way

I’m not a gambling man, but I bet if I asked 100 dealers on the street what they thought about STAR, the majority would think I was asking about science fiction, entertainment or even some sort of new hybrid. However, what I would really be asking about is what they thought about the Standards for Technology in Automotive Retail (STAR) developed by NADA.

When it comes to technology standards, the retail automotive industry has lagged behind many other industries. But standards are…

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Added by Mike Esposito on November 8, 2011 at 12:38pm — 1 Comment

5 Strategies to Prevent Getting Flagged on Craigslist





The Costs & Benefits of Craigslist Advertising

There’s no question that car dealers see huge benefits from advertising their inventory on Craigslist. Dealers who post their new and used cars on Craigslist can successfully drive direct traffic to their website and gain leads from telephone calls and online contact forms.…

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Added by Mina K. on November 8, 2011 at 10:34am — No Comments

SEO vs Search Engine Domination

As your NextGen Dealer Advocate, I may ruffle a few feathers with what I’m about to say.  Nobody needs a “yes” man or woman suggesting Dealers aren’t getting sold a bill of goods every day. My team and I have had the opportunity to look at many Dealer web sites across the country.  The truth is that over 80% are missing several essential pieces.  For many reasons, Dealers do not have the internal staff to do effective SEO (Search Engine Optimization) and all the “other…

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Added by Glynn Rodean on November 8, 2011 at 9:28am — No Comments

AdVantageTec And The California Coastal Commission Join Efforts To Promote The New Whale® Tail Ecoplate At Automotive Dealerships Across California

 

(San Rafael, CA – November 8, 2011) –AdVantageTec, a location-based marketing solution provider for the retail automotive industry has partnered with the California Coastal Commission to promote the new…

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Added by sara callahan on November 8, 2011 at 8:08am — No Comments

Google Plus Business Pages...set up concern

Just a quick thought...when setting up a page be careful who is setting it up as there is no way to make multiple Admins...yet. When Google says "coming soon" we should be nervous. Not sure why they would roll this out without addressing this issue, but then again... here is a link to the subject Google Help. Hope it does.

Added by Scott Falcone on November 7, 2011 at 4:43pm — 1 Comment

Make a Difference. Make a Change and Make It Now

Differentiation.   What is it?  I don’t know about you but I am sick to death of people throwing the word differentiation around with no specific, precise course of action.  It is essential that we accentuate specific differences between us and the stereotype of our industry.  From the outside looking in, all dealerships look the same and do the same things in the eyes of  customers.   Find your way to stand out from the masses.

 

First impressions last a lifetime and…

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Added by Glynn Rodean on November 7, 2011 at 9:46am — No Comments

Automotive Website Provider All Access Pass! (AWAAP)

UPDATE: VinSolutions has ALSO thrown their hat in the ring! Another Pinnacle award winner!!!

 

UPDATE: DealerEProcess has ALSO thrown their hat in the ring! Another Pinnacle award winner!!

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Added by Timothy Martell on November 7, 2011 at 8:00am — 31 Comments

Excellence Is Entry Level

Winter 1982.  I was the F&I manager for a Chrysler, Plymouth, Jaguar, Deloreon dealer. (One of my better career moves.)  It was also a time that was very troubling for Chrysler.  They had gotten their loan (bailout) from the government and had cut back on their field support.  We got the memo that some of each dealership staff would volunteer for the New York Auto Show.  Each of us would have to go to the city and spend two hours at the Chrysler booth. (And we still had to pay for our…

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Added by John Fuhrman on November 7, 2011 at 5:31am — No Comments

DMEautomotive Expands Strategy and Analytics Team with Key Appointments

Doug Van Sach named vice president strategy and analytics; Robert Silberman heads CRM and product strategy for automotive marketing leader

 

Daytona Beach, FL – DMEautomotive, the industry leader in science-based, results-driven automotive marketing, today announced two key appointments to further bolster its expanding Strategy and Analytics team.  Consumer behavior and data analytics expert…

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Added by Crystal Hartwell on November 7, 2011 at 5:12am — No Comments

Why you don’t need a website provider

Some people have heard me say this in the past

“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”

What does that mean…REALLY?

     • It’s Your Job – to know what keywords to rank…

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Added by Larry Bruce on November 6, 2011 at 2:36pm — 5 Comments

ADM Members to Join Jason Ezell and Brian Pasch on Dataium Webinar







I have written a number of articles which share my opinion that Dataium will dramatically change the way car dealers will operate their online business.



Dataium's business model is not without controversy so I encourage you to have an open mind and join this free Webinar hosted by PCG on Monday November 7th at 2:00 pm.



Here is…

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Added by Brian Pasch on November 6, 2011 at 5:00am — No Comments

Yelp Enhanced Profile; Apple's Siri Changes the Value Proposition for Car Dealers Seeking Reputation Management

Apple's Siri May Change How Dealers Look At Yelp...

 

With all the recent buzz about Apple's new Siri application, which is part of the latest Apple iOS…

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Added by Ralph Paglia on November 5, 2011 at 8:00pm — 8 Comments

25 Years of Acura (Infographic)

In the last quarter-century, Asian automakers have emerged as some of the leaders in the luxury segment. Acura was the first to hit the market and have been a leader ever since.

This infographic by TK Carsites breaks down that history. Click to enlarge and embed it on your site with the code posted below one you click through.

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History of Acura Continue

Added by J.D. Rucker on November 4, 2011 at 2:00pm — No Comments

Test Your Mobile Site With Google's GoMo

Google, in an effort to help small business ensure they have an effective mobile website, has launched "GoMo".  This website (http://www.howtogomo.com) lets users learn about why having a quality mobile site is important, test how your site looks in its mobile version, and find resources to help if your mobile site isn't quite up to par.

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Added by Ali Amirrezvani on November 4, 2011 at 9:46am — 2 Comments

Groupon IPO at $20 a Share; 1000 Percent Oversubscribed, Five Million More Shares Added To Offering

Groupon Prices at $20 a Share; More Than 10x Oversubscribed, So It Adds 5M More Shares…

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Added by Ralph Paglia on November 4, 2011 at 6:00am — No Comments

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