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All ADM Member Blog Posts (9,710)

Online Display Advertising - Research Data Shows How, When, Who and Why It Works!



Added by Ralph Paglia on October 3, 2011 at 8:00am — 4 Comments

Automotive Digital Mastery Club adds compensation to SME's

Subject Matter Experts connected to the ADMC platform will now get direct compensation for assisting dealers through the site. Contact Ken Gibson for details. Ken will be available also at Digital Dealer Conference in Vegas.

Added by Ken Gibson on October 3, 2011 at 7:45am — No Comments

Ford Using Proper Stimulus To Increase Fixed Ops Revenue For Their Dealers

I was watching CNBC this morning in a Chicago hotel this morning and I was pleased to see a commercial that advertises that Ford Dealers will beat any locally advertised price on tires!  


This is exactly what local franchise dealers need from their manufacturers.  They need a message to fight back against independent…


Added by Brian Pasch on October 3, 2011 at 7:00am — No Comments

Infographic: Twitter versus Facebook

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Added by Ralph Paglia on October 3, 2011 at 1:22am — No Comments

Infographic: Facebook Fan Anatomy

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Added by Ralph Paglia on October 3, 2011 at 1:20am — No Comments

Infographic: Top 5 Facebook Marketing Questions and the Answers

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Added by Ralph Paglia on October 3, 2011 at 1:18am — No Comments

Infographic: 64 Facebook Marketing Strategies You Can Implement Today

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Added by Ralph Paglia on October 3, 2011 at 1:15am — No Comments

Infographic: History of Advertising on Facebook

Source: … Continue

Added by Ralph Paglia on October 3, 2011 at 1:08am — No Comments

From the Trenches - The Unfortunate Truth About Dealer Reviews

One of the pioneers of gathering user input to utilize reputation as a selling tool for its members online was eBay. It was intended to steer the user away from sellers who might have given former buyers a bad or poor experience. It worked. Amazon institutionalized the idea. I loved it! I purchase from Amazon regularly and never purchase from anyone with less than a 5-star rating. I loved it … as a consumer.

I remember one day I saw an article by Ralph… Continue

Added by Tom Gorham on September 30, 2011 at 2:35pm — 34 Comments

That Digital Dealer Infamous ADM Video Again!

I'll be rambling through the DD11 crowd, so if you want your Name In Lights on ADM when I get back, be sure to look me up for a short video visit!  


Here's the video from DD10…


Added by Keith Shetterly on September 30, 2011 at 12:24pm — 3 Comments

found a neat website that does all of the heavy lifting on advertising inventory. Check it out or call me at 609 602 6795.

Added by Walter Kurkowski on September 30, 2011 at 11:54am — No Comments

7 Must Have Dealer Chat Features That Impact The Bottom Line

Car dealerships adding auto dealer chat to their websites will find a number of companies promising results and offering a variety of enticing features. But which ones are truly important and have a direct impact on the bottom line…


Added by Aaron Hassen on September 30, 2011 at 10:45am — No Comments

Setting Up Local Listings in Search Engines (Besides Google)

Most people tend to focus a lot of their local search engine marketing for their auto dealer website on Google Places. While it's true that a lot, if not most, of your search traffic comes from Google, it's still important to make sure your dealership is properly optimized for the other major players as well.…


Added by Ali Amirrezvani on September 30, 2011 at 7:49am — No Comments

Passion... It's not just a fruit!

The Passion Fruit is named after the plant it comes from - the Passion Flower.

The Passion Flower is so called, because it’s very distinctive appearance was very symbolic to early missionaries, of Jesus on the cross. Or - the Passion of the Christ as it is…


Added by Jason McIntosh "Jmac" on September 30, 2011 at 7:43am — No Comments

Who's the "Best" Automotive Sales Trainer? I will tell you who!

We have seen them all plastered across every social outlet, marketing campaign, Digital Dealer, NADA, mailers and word of mouth; many Automotive Sales Trainers with all sorts of tactics, ideas, creativity, amazing closing techniques, to even creating a unique meet & greet.


I have had the chance to be part of trainings provided by Grant Cardone, DealerSynergy,…


Added by Jennifer Schrader on September 30, 2011 at 7:33am — 6 Comments

Is Your Dealership Ready for the Zero Moment of Truth?

The world is getting smaller everyday and today's consumers have access to more information about your company with just a few clicks or taps on their computer.


To highlight the importance of all this check out the Zero Moment of Truth website with videos and an ebook to help you get the message out.


Our company, has been getting…


Added by Mark Dubis on September 30, 2011 at 7:30am — No Comments

GM Lead Management Tool - What's your opinion?

I'm curious to here some feedback on the GM Lead Management Tool (GMLMT).  I'll leave my opinions for later, but I'd like to know what fellow Sales Managers and Sales People think of this tool.


Ease of Use? Ability to send out quotes effeciently? Follow-up process planning? Speed?  Ability to create multiple unit quotes using templates? Quality of templates supplied by GM? Ease of creating custome templates? Likelyhood to use as your primary internet lead management tool?…


Added by Tom Drommond on September 30, 2011 at 6:41am — 5 Comments

If opportunity doesn't knock, build a door!

“At first people refuse to believe that a strange new thing can be done.


Then they begin to hope it can be done.


Then they see it can be done.


Then it is done………. and…


Added by Jim Kristoff on September 30, 2011 at 5:00am — 2 Comments

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