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All ADM Member Blog Posts (13,213)


Influencer
Truck and Car Segment Shows Identical Change Levels

As the Black Book Editors commented on their auction attendance, lane activity and viewing of online auctions, it became obvious that the adjusted values would confirm a softer market than the previous few weeks. There were mentions of fewer dealers in attendance and in many instances, softer values and lower conversion rates. A couple of commercial accounts with higher conversions…

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Added by Carroll Nguyen on August 20, 2013 at 1:48pm — No Comments

Six Key Touch Points To Increase Service Retention

This week's Think Tank Tuesday dissects Service Retention, and reveals to you the 6 key touch points discovered to raise your Service Profits and keep your service bays full.


Added by Paul Potratz on August 20, 2013 at 12:40pm — No Comments

Which Tablet is Best For Your Service Department?

In a recent article by our very own Praveen Tamvada, the pros and cons of the various mobile tablets are examined; and we give some tips on how you can determine which one may work best in your service department. Android vs. Windows vs. iPad? Your favorite may not necessarily be the best fit for your fixed ops needs.

We also explain how the tablets should integrate with your DMS and give some advice on how to design your service lane to get the most out of your…

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Added by Mike Esposito on August 20, 2013 at 11:40am — No Comments


Influencer
Really? Could your "optimized" website be living in the pre ZMOT period?

I've seen a whole lot of dealer websites over my life. Most look the same.

While everybody's proud of their SEO, while their Mozrank http://moz,com is in the toilet.

Like I've said before, we…

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Added by Bill Sattree on August 20, 2013 at 7:30am — No Comments

Increasing Customer Loyalty Begins With a Smile

A recent study by Barclays Bank revealed interesting statistics about consumer behavior as it relates to small and medium-sized businesses. The study included the retail behavior…

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Added by Mike Gorun on August 20, 2013 at 5:53am — No Comments

From the Trenches - Forget the Tricks

 

She said, "Forget the tricks.  Don't play games with me.  Either you love me or you're just stringing me along for your own pleasure."  She was finally on to me and meant business.  I walked away, chastened.…

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Added by Tom Gorham on August 19, 2013 at 3:00pm — 2 Comments


Influencer
5 Inbound Marketing Lessons I Learned While Off-roading

Posted by partner Tony Loveless

Bill@fritzandandre.com

 

Last month some friends of ours invited my wife and I to go on a weekend trip to Moab, Utah. My friend (let's call him Steve because that's his name) has been a lifelong Jeeper. Steve had just acquired a new-to-him Jeep and wanted to test it out. A trip to Moab? Hell yes! We packed up and…

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Added by Bill Sattree on August 19, 2013 at 2:25pm — 1 Comment

From the Heart: How Corporate Values Drive Authentic Brands & Customer Loyalty

Robin Chase                                                 

Marketers trying to convince customers that a company is value-driven and cares about them when the CEO and the corporate culture don’t match that reality have a difficult task. Over time, cracks will appear and the lack of authenticity shines…

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Added by Jon Floyd on August 19, 2013 at 1:18pm — No Comments

Cut Your Meeting Time by 90%

                                                                                          

Managers do things right, while leaders do the right thing(s).” -- Warren Bennis, scholar and organizational expert

Most advice on meetings focuses on the “how.” But the effort to improve meetings…

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Added by Jon Floyd on August 19, 2013 at 12:59pm — No Comments

What Amazing Leaders Do Differently

They change their minds.

One of the most courageous things a leader can do is admit when he or she is wrong, and admit it often.

Tim Cook, CEO of Apple, said that the late Apple founder Steve Jobs was a notorious, but…

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Added by Jon Floyd on August 19, 2013 at 11:23am — 1 Comment

Yelp’s Dylan Swift Keynotes DrivingSales Executive Summit

Yelp Director of National Marketing Presents “Local, Social, Mobile: Leveraging Converging Trends to Drive More Car Shoppers Into your Dealership;” joins keynote line-up that includes Danny Sullivan of Search Engine Land, former U.S. Navy SEAL Officer Leif Babin, and The Walt Disney Company®

 

Salt Lake City, UT – August 19, 2013DrivingSales today…

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Added by Crystal Hartwell on August 19, 2013 at 8:10am — No Comments

Is Your CRM Leveraging Big Data To Help You Increase Revenue?

The importance of big data has been discussed for quite a while now. There are many companies that use it very successfully to predict consumer behavior and proactively deliver relevant messages to their customers. Automotive dealerships need to apply that same power for sales. For example, Amazon analyzes what…

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Added by Jeremy Welsch on August 19, 2013 at 7:12am — No Comments

Fixed Ops Departments Are Often NOT Invited To The Party - Why?

fixed-ops-man

Recommended Workshop Guide for Fixed Ops Managers



AutoCon 2013 welcome Fixed Operations Directors and Service Managers to participate in the rapidly changing world of automotive retailing.  Fixed Operations staff are often "left home" when employees are picked to attend automotive conferences. This pattern has to stop.  

There are many opportunities to…

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Added by Brian Pasch on August 17, 2013 at 8:42pm — No Comments

Breaking News – Yelpers Now Able to Post Reviews from Mobile Devices



Mark Clagett, Cobalt Reputation Management Specialist
by Mark Clagett, Reputation Management Specialist


Yelp's been busy this…
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Added by CDK Global on August 16, 2013 at 3:00pm — No Comments

Don't Be an Answering Machine

While training a 13-store dealer group this week, I had the pleasure of meeting a salesperson and manager who assured me they were tip-top at taking sales calls. I was ecstatic. It isn’t everyday you’re brought in to advance dealerships in need of Internet and phone help and immediately run into someone that has such confidence in their expertise that it would (if I believed them) eliminate their need for any training. How wonderful. (I hope you can accept the…

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Added by Joe Webb on August 16, 2013 at 12:29pm — 2 Comments


Influencer
Male Domination: "No Girls Allowed"

Our industry, much like those of construction, technology, national politics and sports (amongst others) are notorious for being dominated by the male species. Why is that? Is it the old aged theory that women simply “don’t grasp the complicated machines known as cars”? Or is it that we just aren't macho enough? Whatever the reasoning, it simply just doesn't make any sense.…

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Added by Carey Spillert on August 16, 2013 at 10:30am — 2 Comments


Influencer
Why Social Integration? The World Is Changing-Everything Must Be Connected

Everything IS Connected:

The world is changing. Marketing is no longer defined by lip-service promotions. Instead consumers are flocking to the Internet, seeking information about their favorite brands and products. They want the…

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Added by Bill Cosgrove on August 16, 2013 at 10:06am — No Comments

Are You Investing In Your Internal Marketing Team?

By Brian Pasch

I saw this info-graphic posted by Cornell University's online education division and immediately I thought about the needs in the auto industry for marketing skills development.  Today, dealers are relying on internal marketing managers to make decisions for their online strategy which often includes websites, merchandising, Adwords, SEO, Social Media, and their online messaging.  It is not an easy…

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Added by Brian Pasch on August 16, 2013 at 6:25am — No Comments

intice - Case Study

case study.

Intice has a laser focus on driving web visitors of automobile dealership's websites into their showroom. This is achieved through offering a customer incentive in the form of a Visa gift card. Intice has proven that the use of an incentive is a highly effective and cost effective strategy for…

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Added by David Farmer on August 16, 2013 at 5:30am — No Comments

What is ZMOT, and why should I care about it?

Website conversion is the key to all advertising, even that which doesn't take place online. Currently, retailers who previously focused their advertising efforts on TV, radio, print, and direct mail, must now also focus on driving leads to their website via tools like social media, and pay per click advertising. However, when it comes to sales, even top-notch internet marketing efforts cannot guarantee results.

Google has been exploring the topic of customer behavior and how people…

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Added by David Farmer on August 15, 2013 at 4:52am — No Comments

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