Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Looks like businesses are seeing that they have lost +1's on their Google+ page overnight.
This Google product forum…Continue
Added by Christine Rochelle on February 12, 2013 at 10:00am — No Comments
While pre-roll or in-stream advertising were the most popular ways to deliver online video to consumers—92.4% of media executives…Continue
Added by Joe Schwartz on February 12, 2013 at 9:31am — No Comments
A recent article in Direct Marketing News offers an in-depth analysis of the typical obstacles that companies must overcome to build customer loyalty. If your business is not getting the most out of its customer loyalty program, it’s probably due to one of the following four reasons:
1. Difficulty in measuring and using…Continue
Added by Mike Gorun on February 12, 2013 at 7:32am — No Comments
So you drank the Kool-Aid, you are committed to producing a video to highlight the differentiators of your dealership. What is more, you’ve decided to launch a YouTube channel, which you intend to plan and execute thoughtfully. Most importantly, you’ve allocated…Continue
From a marketing and advertising perspective, Facebook is a game. It may not be very fun for businesses, but just because you don’t like something doesn’t mean that you don’t have to play along to be successful. On the other hand, some businesses have plenty of fun on Facebook. Whether you do or not makes absolutely no difference, though some will say that if…Continue
Added by J.D. Rucker on February 11, 2013 at 8:30pm — No Comments
Customers love online review websites, like Yelp, to share their experiences with the rest of their world.
Added by chatmeter on February 11, 2013 at 10:00am — No Comments
If you’re not doing so yet, your customers are already doing it for you. “Customers are turning to social media for customer service, whether you want them to or not,” cautions …Continue
Make Money Mondays With Sean V. Bradley (1-28-2013)
"Be Careful of Distractions Disguised As…Continue
Added by Sean V. Bradley on February 11, 2013 at 7:00am — No Comments
When searching for a great deal on a Certified Pre-Owned VW in New Jersey, wouldn`t it be awesome if you could actually have someone show you that special VW BEFORE you contacted the dealer?
Well at Douglas Volkswagen in Summit New Jersey we think so! Be sure to check out our site at www.DouglasVW.com and watch our Pre-Owned Videos shot right at the dealership! Now we`re also shooting New Car Videos so check them out under our New…Continue
Added by Ken Beam on February 10, 2013 at 5:28am — No Comments
Blogging is the new writing medium for the masses. Some people lament the fact that anyone can go about publishing content for the world to see, but those people are probably the great-great-grandchildren of the guys who threw rocks at Gutenberg. I honestly believe…Continue
Added by Timothy Martell on February 8, 2013 at 10:00am — No Comments
DealerOn is the recipient of a “Top Rated” Website award in the fourth annual DrivingSales Dealer Satisfaction Awards, presented at a special event today, in conjunction with the 2013 National Automobile Dealers Association (NADA) Convention…Continue
Added by Ali Amirrezvani on February 8, 2013 at 8:38am — No Comments
Automated direct mail solutions drive cost-effective customer engagement, prospecting and retention
Overland Park, KS – February 8, 2013- VinSolutions announces the release of three automated direct mail solutions that help dealers cost effectively maintain consistent, meaningful outreach with customers and minimize their worries about missed follow-up and prospecting…
Added by Joey Little on February 8, 2013 at 7:36am — No Comments
“The Pocket Revolution: The Complete Guide to a Killer Mobile App,” from DMEautomotive, is the first-ever guidebook designed to help dealerships understand and create successful consumer-facing mobile apps; incorporates cutting-edge research from DMEa; available at Amazon.com and www.DMEautomotive.com
Orlando, FL –February 8, 2013 – DMEautomotive (DMEa), the leader in…Continue
Added by Crystal Hartwell on February 8, 2013 at 6:38am — No Comments
There's something special about the annual National Automobile Dealers Association convention that cannot be matched by other events throughout the year. There is certainly value in the education at events like…Continue
Added by J.D. Rucker on February 7, 2013 at 11:00pm — No Comments
As smartphones or similar device usage increases in popularity for automotive consumers to research vehicles, it's important to identify ways in which you can use the available technology to help drive qualified traffic to your dealership.
QR codes; also known as Quick Response Codes, aren't that new anymore, yet in my opinion dealerships are only scratching the…Continue
Added by Michael Cirillo on February 7, 2013 at 7:34pm — No Comments
This is one of the modules on my NEW "Video On Demand", Training, Tracking Testing Platform...
This is ONLY a sample! Please call me if you would like a FREE Test Drive!!
Or go to…
Added by Sean V. Bradley on February 7, 2013 at 5:22pm — No Comments
The article below was written by NCM Associates Moderator, Joe Basil.
A top 10 nationally-ranked auto dealer called me recently and asked me to do an assessment. I said no problem, I’ll send the list of schedules that I need from your controller and we can get started. The dealer responded no, not that assessment, the management assessment that we did two years ago. Based on the urgent tone in his voice, I asked, “Tell me what’s going on?” The dealer explained that in 2011, the store…Continue
Added by Garry House on February 7, 2013 at 1:17pm — No Comments
No matter the size of your company, people will always find a way to distance themselves from one another and form cliques; or in this case--fiefdoms. Some may say that they don’t like the people in the front of the office because they play their music too loud or they some may feel that people in the back of the office receive better treatment from the boss…Continue
Added by Ketty Colom on February 7, 2013 at 11:59am — No Comments
|What do Macy's, Martha Stewart, and Cobalt have in common? According to PCG CEO Brian Pasch, the answer is a "very cool" retargeting capability. This past Wednesday, Brian Pasch published an article complimenting Cobalt's…|
Added by Joe Schwartz on February 7, 2013 at 7:00am — No Comments