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All ADM Member Blog Posts (12,104)

Are You Mobilized? Defining the Automotive Mobile User.

The Auto category’s mobile audience consists of mainly Caucasian males between the ages of 25 and 44. Their annual household income ranges between $50-100k as they are employed full time with their education ranging from some college to post-bachelor experience. Though females only occupy 36% of the total Automotive category, they spend a great deal of time with the Auto Parts & Services subcategory, revealing critical topic-specific…

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Added by Joe Schwartz on January 17, 2013 at 3:00pm — No Comments

Walkaround Expert Receives Ultimate Experience (Today Show)

http://m.youtube.com/user/saabkyle04

Simple, down-to-earth, Informational, Educational, and Entertaining...earning him six figures with Time, Talent and Effort. Congratulations to Kyle on his hard work and dedication.

Just Do It Right,
Jason Manning

Added by Jason Manning on January 17, 2013 at 2:30pm — No Comments

The First Commandment of Automotive Video Marketing: Use Keywords [3 Great Tips]

Like on-page text content, video SEO requires the same kind of in-depth keyword research for video to ensure that the right keywords are being targeted. To rank highly in the search engines (including video hosting sites like…

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Added by Joe Schwartz on January 17, 2013 at 9:56am — No Comments


Influencer
Car Dealers Educate to Cultivate!

It’s no secret, most people hate going to a dealership to buy a car. They fear paying too much, being lied to, or being ripped off. Many car dealerships have changed their tune and treat the customer right but that “reputation” still exists for car dealerships as an industry. It will be a slow process but it can change.

One new challenge many dealers face is all the rants, complaints and false accusations from the…

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Added by Todd Vowell on January 17, 2013 at 9:44am — No Comments


Influencer
Facebook's New Graph Search Tool

When it comes to Marketing with Twitter and Facebook, nothing is more important than the knowledge of how users interact with those services. Twitter hasn’t been making many major changes, but Facebook is constantly implementing new things and…

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Added by Timothy Martell on January 17, 2013 at 8:30am — No Comments

Are You Mobilized? Reaching an Infrequent Mobile User.

In response to some comments I've received on a prior post, Why Automotive Mobile Marketing is So Important [Infographic], I plan to focus my…

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Added by Joe Schwartz on January 17, 2013 at 7:00am — No Comments


Influencer
Farmers Make More Money

Men and women who consistently put big numbers on the sales board are farmers.

No, they don’t grow organic vegetables, but they do know the value of the law of the harvest.…

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Added by Patrick Kelly on January 17, 2013 at 5:30am — 1 Comment


Influencer
SEO Tricks are Dead. Search Engine Optimization is Alive and Well.

Joker Magic Trick

“How about a magic trick? I’m gonna make this keyword disappear.”

*SMASH*

“TA DAA! It’s…It’s gone.”

The famous scene from The Dark Knight applies very nicely to black hat search engine optimization tricks today. Those who are still trying to…

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Added by J.D. Rucker on January 17, 2013 at 5:00am — No Comments

The 10 Commandments of Automotive Video Marketing [Infographic]

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Added by Joe Schwartz on January 16, 2013 at 5:00pm — No Comments


Influencer
Historical Market Indicate Increase In Used Car Prices

Here is the latest used car market report from Ricky Beggs, Managing Editor at Black Book…
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Added by John Sternal on January 16, 2013 at 11:00am — 1 Comment

Facebook Graph Search [VIDEO]

Steve Levy, author of “In The Plex” dissects Facebook’s new Graph Search and the impact it can have on the Internet search market. Found at YouTube from Bloomberg.

Added by Joe Schwartz on January 16, 2013 at 10:25am — No Comments

Dataium Automotive Shopper Intensity Report - January 2013

The automotive marketing research firm Dataium has released their 2013 Automotive Shopper Intensity Report which has become a respected and widely regarded accurate predictor of new vehicle demand in North…

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Added by Ralph Paglia on January 16, 2013 at 9:30am — 1 Comment

Nominate New Products & Services For A Spotlight Award At NADA 2013!

There’s just a few more weeks till the annual National Automobile Dealers Association (NADA) Convention and Expo takes place in Orlando, Florida. During the 2013 convention, PCG Consulting will recognize the five most innovative products and services that will be launched with…

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Added by Mandy Saffer on January 16, 2013 at 6:57am — No Comments


Influencer
Take Your Expertise to the Guest Posting Circuit

Blog Plan

By now, if you've been reading what I've been posting the last few months, you know that content marketing is the key to current and future search and social success. Businesses who really want to do what sites like Google and Facebook really want them to do will be using high-quality content on their websites as the hub…

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Added by J.D. Rucker on January 16, 2013 at 5:00am — No Comments

How Big Is Facebook on Mobile?

Many users have yet to take up mobile social networking

With the recent coverage of Facebook mobile adoption, one question that's on the minds of automotive mobile marketing professionals is how fast is…

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Added by Joe Schwartz on January 16, 2013 at 2:30am — No Comments


Influencer
Social Media Smorgasboard

Depending on the amount of friends you are connected with on the social media sites, often the thought of reviewing the posts of others seems daunting. 

Even with Facebook, for instance, sorting through…

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Added by Joe Webb on January 15, 2013 at 6:30pm — 9 Comments


Influencer
NADA 2013 Workshop Provides Dealers with Gameplan for Accessories Sales Success

“Accessories Success Gameplan” presented by auto industry veteran and expert Sidney Haider provides dealers with an easy process to generate an additional $500 per copy

 

San Francisco, CA – January 15, 2013 – izmocars (www.izmocars.com) today announced that Sidney Haider, president of the Company’s AddOnAuto (AOA) division, has been selected by the National Automobile Dealer…

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Added by Crystal Hartwell on January 15, 2013 at 3:37pm — No Comments


Influencer
Why Reachli is Ideal for Businesses Using Pinterest

Reachli is Ideal for Businesses

As with any site, the more exposure received the better it is for your brand, in particular organic exposure. Organic is content seen by people on the site and is numbers or views that are not inflated with fake or irrelevant accounts. Although once upon a time where views came from didn’t matter, today in social media it…

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Added by Erin Ryan on January 15, 2013 at 1:30pm — 2 Comments

Why Automotive Mobile Marketing is So Important [Infographic]

The good folks of Microsoft Tag prepared a neat infographic to illustrate the world of mobile marketing and why this (mobile) channel is so important. Here are the highlights:

  • Of the world’s 4 billion mobile phones in use, 1.08 billion (27%) are smartphones and 3.05 billion (75%) are SMS enabled. By 2014, mobile Internet should take over desktop Internet usage.
  • 86% of mobile Internet users are using their devices while…
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Added by Joe Schwartz on January 15, 2013 at 12:00pm — 13 Comments


Influencer
Some Pinterest Rudiments

We haven’t talked about Pinterest on the blog for awhile, so we wanted to revisit the budding social network. Recently they’ve made some pretty major moves by cutting out fake users and allowing business accounts to authenticate themselves, and they just keep progressing into “necessary for …

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Added by Timothy Martell on January 15, 2013 at 10:30am — No Comments

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