Automotive Digital Marketing

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All ADM Member Blog Posts (12,490)

You Have A Lot of Work to Do..

Last month, my focus for the article was on "why" today's automotive professional needs to build a personal brand.  Now that I've convinced you that it's an amazing idea that will help you dominate your marketplace, I'm going to go into more detail on how to develop yourself into the…

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Added by Robert Wiesman on March 15, 2013 at 7:30pm — 3 Comments

Band-Aids don't cure Cancer!

This one isn't going to make me any friends, but I believe it wholeheartedly and feel that it needs to be said...

I was asked a couple days ago by two different prominent people in the industry the following question: Can you outsource your reputation to a vendor? I’m of the opinion that with a proper definition of the term “reputation,” the short answer is, “No.”

What is “Your Reputation?”

Merriam-Webster’s Learners dictionary…

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Added by Ryan Leslie on March 15, 2013 at 2:32pm — 9 Comments

Titles Affect Blog Traffic Instantly

There are all sorts of tips, tricks, and techniques to drive more traffic to a blog. They usually involve either paying for it in some way, improving an avenue such as through search engine optimization, or building subscribers. The reality is this – all of these things take time. What doesn’t take time other than the effort that is required to make it…

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Added by J.D. Rucker on March 15, 2013 at 7:00am — 22 Comments

Use Social Media "Big Data" to Create Dealership Content Marketing Strategy

Mining Social Data to Create a Content Strategy

Edited and revised from article written by  for …

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Added by Ralph Paglia on March 14, 2013 at 8:11pm — 6 Comments

From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

Written By: Russell Grant

From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how can it sell more…

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Added by Garry House on March 14, 2013 at 2:44pm — No Comments

Will Fisker crash & burn? No money and now Henrik Fisker resigns...

Pioneering luxury hybrid car company Fisker Automotive continues to struggle more than Kobe Bryant and the Los Angeles Lakers.

Reports surfaced yesterday that Henry Fisker stepped down, citing disagreements "with the Fisker Automotive executive…

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Added by Big Tom LaPointe on March 14, 2013 at 10:30am — No Comments

Choosing Whether to Bring God Into Social Media Marketing

Cross

There’s something that is often missing in marketing and it’s even harder to find when you put the words “social media” in front of “marketing”. It’s God.

It is politically correct to keep religion away from business. We are part of the all-inclusive society where differences are ignored and disagreements are…

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Added by J.D. Rucker on March 14, 2013 at 7:00am — 16 Comments


Subscriber
January Shows Improvement in Auto Lease Credit Approvals

AUTO LEASE CREDIT APPROVALS INCREASE IN JANUARY

 

National car lease marketplace Swapalease.com reports its latest lease customer credit approval information, with positive trends continuing into 2013. According to U.S. Bank data, January credit approvals on Swapalease.com were 23.1% higher compared with the…

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Added by John Sternal on March 14, 2013 at 6:31am — No Comments

Are More Clicks the Secret to Success?

The focus of your digital strategy should be on driving the maximum number of clicks to your web site. Is that statement Fact of Fiction?  Watch this week's Think Tank Tuesday and find out.

Added by Paul Potratz on March 14, 2013 at 5:59am — No Comments

How to Respond to a Negative Review

A few months ago, we wrote about how Yelp is cracking down on paid reviews (check it out here) and that they were increasing their filtering service to try to deter companies from producing fake reviews. Now, along with the help of Yelp CEO Jeremy Stoppelman, chatmeter would like to give some tips and advice on responding correctly to reviews. Responding to reviews can be an extremely helpful tactic…

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Added by chatmeter on March 13, 2013 at 11:31am — No Comments


Subscriber
Keep Your Warriors Happy!

At ActivEngage we know that a happy employee will result in better services for your dealership and your online customers that chat. We take pride in keeping our Virtual Sales Associates (VSAs) happy and we do so by offering a multitude of perks and benefits.

I’m bringing this up because keeping your warriors happy (i.e. corporate culture) is…

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Added by Ketty Colom on March 13, 2013 at 11:10am — No Comments

Email Marketing: Timing May Not Be Everything, But It Does Matter!

Experian Marketing Reports that most Car Dealer sent targeted email campaigns are deployed in AM – Yet, the Best Results are seen with Emails sent in the Evening...

As…
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Added by Ralph Paglia on March 13, 2013 at 11:00am — 2 Comments

First Class Educators To Host Two ADM Scholarship Winners At Automotive Boot Camp

First Class Educators (FCE) has announced a scholarship opportunity, exclusive for ADM members, for the upcoming 2013 Automotive Marketing Boot Camp. 

 

Two…

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Added by Carrie Hemphill on March 13, 2013 at 10:00am — 4 Comments


Dealer
Cars.com vs. AutoTrader.com - Do We Really Need Both? What do YOU think? We`d like to know.

To the ADM Community Members,

 

I would like to get your thoughts in regards to this....... Cars.com vs. AutoTrader.com - Do We Really Need Both??

 

Currently we are reviewing various 3rd Party sources and measuring the ROI with each of these vendors as we are exploring the possiblity of eliminating one or two and allocating these funds towards another vendor of choice. In other words, "Shaving the Fat" or nixing the weakest link.

 

Here`s…

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Added by Ken Beam on March 13, 2013 at 7:55am — 33 Comments

Exploring the Surface of Getting Social Signals the Right Way

One of my many search and social conspiracy theories (of which often turn out to be true) is that the Penguin algorithm update on April 24, 2012, was actually two updates. There was a public update that went after low-quality links, splogs, and other SEO linking tactics. This sent shockwaves through the search engine…

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Added by J.D. Rucker on March 13, 2013 at 7:00am — No Comments

The FTC May Have Just Killed Twitter Marketing For Dealers

Yeah, in the most absurd move ever, the FTC has determined that Twitter is not excluded from regulatory laws requiring full disclosure on products or services. TheWall Street Journal reports that any…

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Added by Arnold Tijerina on March 13, 2013 at 1:38am — 1 Comment


Subscriber
Used Leases Leave Those With Subpar Credit With More Option For Ownership

Hundreds of thousands of people who suffered a drop in credit have emerged as consumers again – just a few years removed from the dark days of the recession. Many of these people have found a way to shop for a car without going through traditional credit checks at the dealer, and they’re getting some pretty nice wheels, too.

 

Credit is the lifeblood of car shopping. But consumers who acquire a used lease through transfer are…

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Added by John Sternal on March 12, 2013 at 9:08am — No Comments


Subscriber
Compact SUV's Continue to Climb As Strong Spring Market Begins

The Black Book team has been in Las Vegas this past week at the CAR/IARA/NAAA Conference, where we produced the latest used car market report. There has been insight regarding the rebirth of Harley Davidson when they were close to extinction in the 90s, and also some interesting economic thoughts from Steve Cortes, a commentator on CNBC. Now, let’s…

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Added by John Sternal on March 12, 2013 at 8:33am — No Comments

From the NCM Institute Blog: The Road Less Profited by: Keith Shetterly

Written by: Keith Shetterly



We talked for years in automotive retail about “The Road to the Sale,” and I’m clearly one of the many supporters of that path to sales success. However, too many of us are still on "The Road Less Profited." Why? Because we are not getting more sales (and profits!) from "The Road to Retention”!



Retention sales link the positives of variable and fixed operations together, and their teaming allows each part of the dealership to amplify the other.…

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Added by Garry House on March 12, 2013 at 8:00am — No Comments

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