Professional Community for Car Dealers, Automotive Marketers and Sales Managers
ActivEngage donated $900 to Bags of Hope and their Children’s FEED & READ program. There were 15 kids that were on the waiting list for the rest of the school year, but now thanks to ActivEngage, they no longer have to wait! This weekly program delivers food care packages and books to children who demonstrate daily hunger due to homelessness or severe poverty. These children…Continue
Added by Ketty Colom on May 10, 2012 at 11:00am — No Comments
To all Dealer Principals or General Managers reading this post, "Are you tired of having a dozen+ stand alone reports to review each month? Are you challenged to know how to leverage vendor reports to make business decisions?"
How many reports are generated each month by dealership vendor partners? My…Continue
Added by Mike Barbara on May 10, 2012 at 9:00am — No Comments
Your dealership customers aren't just using their mobile devices to find your car dealer website, they are also using them to read the emails you send. A recent report from the marketing agency Knotice found that more than 27 percent of emails were opened on a mobile device during the second half of 2011. This is a 36 percent gain from the end of 2010.
Added by Ali Amirrezvani on May 10, 2012 at 7:52am — No Comments
I was just thinking about something that really amazed me about a month ago. I was out with a friend of mine at a mall doing some shopping. We were at Macy's and decided to take a look at their collection of sunglasses. Both my friend and I enjoy nice things and do…Continue
Added by Stan Sher on May 9, 2012 at 3:05pm — No Comments
Check out this great blog by our Social Media Director Julie Powers, as she tells us all about infographics, the next big thing in marketing.
Are you looking for a way to get content in front of potential customers in a more visually stimulating way than just an ordinary text-heavy blog post? Information graphics or…Continue
Not every pay-per-click campaign is created equally. Let me show you in this video 8 tips to make your campaign the best in the market! Learn to use tools like contextual targeting, mobile targeting, click-to-call ads, remarketing, and more to take your campaigns to a new level.
Added by Paul Potratz on May 9, 2012 at 11:43am — No Comments
As the Social Media world continues to ever evolve. Our need for social media micro community's continues to expand...where is Facebook heading now that they are about to go public, Pinterest is making a strong push to make Facebook search for new cool tools that mainstream will continue to adopt onto it's vast social media empire. The recent acquisition of Instagram for $1 Billion is a great move...Pinterest they say will soon account for nearly 40% of all Social media related purchases and…Continue
It’s a dangerous fact that using a cellphone behind the wheel is extremely dangerous. But many teenagers and other young drivers still gamble at the odds by talking or texting on a cell phone or mobile device while driving. Those are the findings of a recent nationally representative survey of drivers 16 to 21 years old by the…Continue
Added by Ketty Colom on May 9, 2012 at 11:19am — No Comments
Choosing the Right Screen: Part 2 in the Series
Whether it's a new dealership, adding screens or finally updating that tube TV -- the choices of TV's in the market place is large and the same size TV can range in price by as much as tenfold. The only way to determine which TV is best for you is to narrow down the choices and then look at your budget.
When considering a screen for a professional…
Added by Todd Katcher on May 9, 2012 at 11:11am — No Comments
Added by Ralph Paglia on May 9, 2012 at 10:00am — No Comments
Today Ed Parkinson is presenting along with Jim Ziegler, Glenn Pasch, Criss Castle and others at Internet Battle Plan 9 in Cleveland, Ohio. Understanding Automotive ZMOT is critical to today's online marketing.
Added by Aaron Hassen on May 9, 2012 at 9:30am — No Comments
I'm talking about Texas Direct Auto, which has $500million in NATIONAL AND LOCAL used car sales out of ONE location in Stafford, Texas (just southwest of Houston). They opened on eBay years ago, and nearly by the time they published their book "Zero to $60million" they had broken $100million in sales. Nowadays, they use…Continue
DealerRater is conducting a short survey about online reputation management and cordially invites auto dealership personnel to participate. All responses are confidential and upon completion of the survey, you will be entered into a random drawing for a $200 American Express gift card. Your participation matters. Results will be summarized in a future press release and will cover any important trends revealed regarding online reputation management and social media in automotive dealerships.…Continue
Added by sara callahan on May 9, 2012 at 7:05am — No Comments
Dealerships with the most effective loyalty programs drive results in five key areas: marketing responsiveness, sales-to-service conversion, service visitation, retail member spend and member repurchase intent.
This is the fourth blog in a five-part series where I explain how loyalty programs improve each of these metrics. Last week I touched on service…Continue
Added by Mike Gorun on May 8, 2012 at 2:21pm — No Comments
Using Facebook only for fan pages for your customers and spending all your digital ad spend with Google is incorrect. Facebook is where your customers are for many hours per day, and--despite Google's additional audience from Google+'s much-smaller social media…Continue
A few of my team had been asking me about helping train them on what it means to…Continue
Added by Glenn Pasch on May 8, 2012 at 10:23am — No Comments
HEY! I'm going to be hosting a session at www.AutomotiveBootCamp.com next week in Las Vegas for Brian Pasch on THIS VERY SUBJECT, so I've resurrected this blog to help set the stage. For example, do you hire the right people? Do you know how to measure them? Do you know how to PAY them? And do you know how to keep them? All topics for my session! Register and attend! :) Thanks! Keith
1) They get the…Continue