- The spectacular marketing fail of JC Penney
May 24, 2012
While you may have read "7 Reasons Coupons Don't Work For Marketing," you might have thought, "Yeah well, since coupons bring customers come in, I'll keep using them to market my retail shop."
That's what the management team of JC Penney must've thought for… Continue
Added by Michael Jessick on May 25, 2012 at 1:18pm —
Added by Stan Sher on May 25, 2012 at 12:17pm —
The most trusted name in live chat brings the best blog posts and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top blogs and automotive stories from around the globe. On this week’s edition – become a LinkedIn pro, headlights have rights, and GM pulls its Facebook Ad… Continue
Added by Stephen Jackson on May 25, 2012 at 7:07am —
Never allow your staff to choose between a customer in person and a customer on the phone.…
Added by Chip King on May 25, 2012 at 5:30am —
Check out this great blog by Andrew Pasternak our SEM Director, as he tells us what's next in search engine marketing.
Anyone who is a real techno-geek about this stuff knows that there are two primary types of ads you can run through Google: text ads on the search network, and display ads on… Continue
Added by Paul Potratz on May 24, 2012 at 1:47pm —
We have just finished a Super slae in our store
We did great 5 days 35 cars @ $3540
I would like to hear back from you guys about your expierience with Super Sale companies
Added by Nick Risucci on May 24, 2012 at 12:38pm —
Have you ever blown up a balloon and then just let it go and listen to the sound it makes? If you have children or a crazy Uncle Lenny, chances are you've heard this noise before. It is so distinctive that once you've heard it, you are not likely to forget it the rest of your life.
I've heard this same noise in my head many times in the service drive right after an Advisor says something he or she shouldn't have. In our… Continue
Added by Leonard Buchholz on May 24, 2012 at 9:43am —
For more than 100 years, PepsiCo.and Coca-Cola have waged one of the fiercest corporate brand wars in the history of marketing. The two soft drink companies have long vied for the top spot in the global market for brown, fizzy, sugar water. Some consumers claim they can taste a difference between the two colas (and maybe they can), while others see soda as a commodity (and simply buy the… Continue
Added by Stephen Jackson on May 24, 2012 at 7:56am —
The buzz is very positive. The tech sites that have turned Yahoo into a red-headed punching bag for the last 3 years are nearly-universally saying this is a win for the beleagured tech giant. Despite fading from prominence, Yahoo has something sexy and modern that may bring them back to prominence.
This isn't a… Continue
Added by J.D. Rucker on May 24, 2012 at 6:25am —
Most people, when they hear LinkedIn, they think of a site where professionals post their resumes, maybe network, and that’s it. However, there’s more that you can do with LinkedIn than you think. According to HubSpot, in a study of 3,128 B2B customers, LinkedIn generated the highest visitor-to-lead conversion rate at 2.60%, four times higher than Twitter (.67%) and seven times better than Facebook…
Added by Ketty Colom on May 24, 2012 at 6:19am —
Free webinar June 5 at 2pm EDT provides important best practices that can save dealership dollars, increase service business, and rev up car sales
Daytona Beach, FL–May 24, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the second in a series of free webinars that the company is hosting with Automotive News -- all… Continue
Added by Crystal Hartwell on May 24, 2012 at 5:55am —
Are you using an iPad to collect reviews from your customers on Google Places? If you are, I'm sure you are using the Google Places App for the iPad.
If you are not, you will discover that something has recently changed on Google Places when you visit the Google Places page on an iPad using a web browser.
The "Write a Review" button is NO LONGER visible on the iPad.…
Added by Brian Pasch on May 23, 2012 at 7:43pm —
Added by Ken Beam on May 23, 2012 at 1:30pm —
Marketing to Women Case Study: FIAT of Austin Lisa Copeland, General Manager Continue
FIAT of Austin sales numbers are still steadily rising with a startling 63.7% of vehicles sold to women car buyers.
FIAT of Austin sales numbers are still steadily rising with…
Added by Jody DeVere on May 23, 2012 at 12:12pm —
I’ve always believed that Internet customers have the same objectives—and objections—as showroom customers: the only difference is the way they choose to contact the dealership.
Added by Josh Vajda on May 23, 2012 at 12:00pm —
Dealers don't get many opportunities to attend powerful automotive conferences in New Jersey. Why the Garden State is ignored, it is hard to tell. However, on June 12th, East Coast dealers will have a chance to send their team to a one day conference with 12 relevant workshops.
Here is the conference brochure: … Continue
Added by Carrie Hemphill on May 23, 2012 at 11:30am —
Recently I started to talk more about blogger outreach with dealers to test the waters on how effective it would work in the automotive industry.
Blogger outreach means developing strong online relationships with key influencers in your market and having them promote your business through their blog or social media channels.
This isn't anything new. Every social media specialist talks about it.
But what I'm proposing is to take it a step further… Continue
Added by Christine Rochelle on May 23, 2012 at 9:48am —
Business intelligence data company named a Finalist for Most Innovative Company of the Year
Salt Lake City, UT -- May 23, 2012 -- DrivingSales, (http://www.drivingsales.com), was named a Finalist in the Most Innovative Company of the Year category in The 2012 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie® Award winner…
Added by Crystal Hartwell on May 23, 2012 at 9:17am —
- Responded with a call instead of silence
- Gave you immediate attention instead of a support ticket number
- Answered the phone immediately instead of a queue
- Has a queue, then you know something is desperately wrong
- Responded with action instead of a timeline
- Categorically ranked your need based on how much it is their fault and handled those first.
- Wasn’t overseas
- Is handled with grace and humility instead…
Added by Joe Webb on May 23, 2012 at 8:30am —
Yeah, you know the Road to the Sale (RTTS) like the back of your hand, right? Do you also know the Road to the Sale From the Sale? Or the Road to the Sale from the Unsold?
And do you train your staff on any of this? Even if you like a shorter RTTS, take a look below and see what you are missing!
Added by Keith Shetterly on May 23, 2012 at 8:00am —