Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In the early days of search engine optimization, the pitch that many companies used was very appealing. “We’ll get you listed on thousands of search engines so that everyone can find you.”
Today, this seems like a ludicrous statement. There’s only three real search…Continue
Added by J.D. Rucker on May 6, 2013 at 2:04am — No Comments
Most sub Prime buyers have been in this position for some time realized their car buying experience is different from that of their more credit-worthy peers. Some due to circumstances beyond their control are experiencing the sub Prime process for the first time. These buyers still warrant respect. Despite credit woes, their dignity remains intact and they want to be treated fairly and professionally.
To give you an idea of just how Sub Prime can impact your business, this Past…Continue
Is your dealership ready for the next generation of consumer buying power? If your in need of help or a FREE online audit assessment, please do not hesitate to contact us at:
Added by Cheryl Lynn on May 3, 2013 at 2:04pm — No Comments
With all the noise about making the Industries more transparent you would think that the vendors that supply the those Industries and say they their purpose is to provide consumers more transparency would reciprocate and be transparent with their client base before…Continue
Added by Bill Cosgrove on May 3, 2013 at 7:04am — No Comments
I was moderating a small panel at a conference about two and a half years ago that focused on Facebook fans. The two panelists represented the two different sides of Facebook promotion at the time: one focused on local quality fans and the other focused on bulk fans. After the debate, one might have called it a draw. That was over two years ago. Today,…Continue
Added by J.D. Rucker on May 3, 2013 at 5:00am — No Comments
DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?
I've moved to a new role, working as Director of Business Development and Call Center for CAR Research in Houston, Texas. That hasn't changed me, personally, as you might have noticed in some blogs recently, but it has changed what I do. They…Continue
Written by: Gene Daughtry
In BHPH, like any other automobile dealer, you’ll start the sales process out with a meet and greet. From there you should go in a different direction from other retail outlets. If you have been on a franchise dealer sales floor I am sure you or your sales staffs have joked about wanting a screening machine that they could walk a customer through for an instant credit reading. Since that doesn’t exist, your sales process is probably similar to: 1. “up” your…Continue
Added by Garry House on May 2, 2013 at 7:30am — No Comments
This is a rant so I’m going to keep it short and not so sweet. There’s a trend in the automotive industry towards putting out really, really bad webinars. It hits really close to home…Continue
Added by J.D. Rucker on May 1, 2013 at 11:36pm — No Comments
Does your dealership have a process in place for a quick transition from the sales floor to the finance dept? Are your customers waiting for a hour or more to get into the finance office? Does your F&I producer come out to meet the customer before the consumer get's to his/her office? Ladies and gentleman I could go on and on with questions that I talk about with automotive managers and what we find is very concerning.
First, the transition from the sales floor to…Continue
With all the recent talk about cars.com it brings up an excellent discussion about knowing your providers and the interactions they have with the leads that they sell you, if they sell leads, or with the customers you advertise to on the providers “portal”. This includes manufacturer leads from Tier 1, Tier 2 and manufacturers 3rd party leads. Do the providers follow up with the leads? How many times? On what days? If a customer sends a lead through a third party that goes to the…Continue
Sure there are still a…Continue
Here is this week’s Used Car Market from Ricky Beggs and Black Book. As the calendar is about to put April in the history books, one might be wondering how much of the spring market remains. With the various comments from the Black Book survey personnel around the country indicating a more stable market in most cases, the only questionable retention and more hesitant interest was focused around the remarketing of the rental cars. Several…
Added by John Sternal on May 1, 2013 at 2:38pm — No Comments
THE DIGITAL DEALERSHIP SYSTEM AND EVOX IMAGES® ANNOUNCE PARTNER PROGRAM
Strategic program strengthens The Digital Dealership Systems’ product selection for Automotive Dealers.
RANCHO DOMINGUEZ, CA (April 15, 2013) –- The Digital Dealership System today announced the program with EVOX IMAGES®, the largest automotive image library in the industry producing powerful imagery for over 2,000 cars per model year.
The Digital Dealership System…
Added by Todd Katcher on May 1, 2013 at 12:33pm — No Comments
What’s the voice of your digital brand? Think about how consumers view your business online. Then consider how these potential customers find your brand online through search engines and social media. One great method for getting your brand in front of relevant consumers is through Twitter.
Added by Fred Rose on May 1, 2013 at 10:46am — No Comments
Written by: Leo Hart
NCM has just completed the spring cycle of 20 Group meetings, each focusing a large segment of meeting room time to the Parts Department. Truth be told, we had not focused on this discipline for a number of years, being more concerned about the variable sales and expense management areas of our auto retail business. Have you ever been broadsided, completely unaware the hit was coming?
As a result of the discussions, a few crises became apparent. One wakeup…Continue
Added by Garry House on May 1, 2013 at 8:50am — No Comments
I've sent you an email. Open it and I'll trigger another one. Jump through that email hoop,…
Added by Bill Cosgrove on May 1, 2013 at 8:30am — No Comments
The Automotive Boot Camp is just two weeks away and we're proud to announce the third Training Exercise in this series of special webinars.…Continue
Added by Brian Pasch on May 1, 2013 at 4:52am — No Comments
I was talking with a GSM today and he had no idea how many calls his coordinators were making per day. Equally relevant, is that I talk with people that have positions of authority in the dealership all the time and it's unfortunate to see the majority have no clue when it comes to their E-Commerce Dept. …Continue
Added by J.R. Batchelor on April 30, 2013 at 8:41pm — No Comments
Is your dealership successful or is it wildly successful? Are you a good leader or a great leader? And if you are merely “good,” but desire to be “great,” what does it take to make that transition?
I have been revisiting the best-selling business book, “Good to Great: Why Some Companies Make the Leap and Others Don’t,” by Jim Collins. In Chapter 1, he posits that good is the enemy of great. Meaning that if you are good, it is often difficult to become great because it’s so…Continue
Added by Mike Esposito on April 30, 2013 at 1:39pm — No Comments