Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Last month, my focus for the article was on "why" today's automotive professional needs to build a personal brand. Now that I've convinced you that it's an amazing idea that will help you dominate your marketplace, I'm going to go into more detail on how to develop yourself into the…Continue
This one isn't going to make me any friends, but I believe it wholeheartedly and feel that it needs to be said...
I was asked a couple days ago by two different prominent people in the industry the following question: Can you outsource your reputation to a vendor? I’m of the opinion that with a proper definition of the term “reputation,” the short answer is, “No.”
What is “Your Reputation?”
Merriam-Webster’s Learners dictionary…Continue
There are all sorts of tips, tricks, and techniques to drive more traffic to a blog. They usually involve either paying for it in some way, improving an avenue such as through search engine optimization, or building subscribers. The reality is this – all of these things take time. What doesn’t take time other than the effort that is required to make it…Continue
Written By: Russell Grant
From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how can it sell more…Continue
Added by Garry House on March 14, 2013 at 2:44pm — No Comments
Reports surfaced yesterday that Henry Fisker stepped down, citing disagreements "with the Fisker Automotive executive…Continue
Added by Big Tom LaPointe on March 14, 2013 at 10:30am — No Comments
There’s something that is often missing in marketing and it’s even harder to find when you put the words “social media” in front of “marketing”. It’s God.
It is politically correct to keep religion away from business. We are part of the all-inclusive society where differences are ignored and disagreements are…Continue
AUTO LEASE CREDIT APPROVALS INCREASE IN JANUARY
National car lease marketplace Swapalease.com reports its latest lease customer credit approval information, with positive trends continuing into 2013. According to U.S. Bank data, January credit approvals on Swapalease.com were 23.1% higher compared with the…
Added by John Sternal on March 14, 2013 at 6:31am — No Comments
The focus of your digital strategy should be on driving the maximum number of clicks to your web site. Is that statement Fact of Fiction? Watch this week's Think Tank Tuesday and find out.
Added by Paul Potratz on March 14, 2013 at 5:59am — No Comments
A few months ago, we wrote about how Yelp is cracking down on paid reviews (check it out here) and that they were increasing their filtering service to try to deter companies from producing fake reviews. Now, along with the help of Yelp CEO Jeremy Stoppelman, chatmeter would like to give some tips and advice on responding correctly to reviews. Responding to reviews can be an extremely helpful tactic…Continue
Added by chatmeter on March 13, 2013 at 11:31am — No Comments
At ActivEngage we know that a happy employee will result in better services for your dealership and your online customers that chat. We take pride in keeping our Virtual Sales Associates (VSAs) happy and we do so by offering a multitude of perks and benefits.
I’m bringing this up because keeping your warriors happy (i.e. corporate culture) is…Continue
Added by Ketty Colom on March 13, 2013 at 11:10am — No Comments
First Class Educators (FCE) has announced a scholarship opportunity, exclusive for ADM members, for the upcoming 2013 Automotive Marketing Boot Camp.
To the ADM Community Members,
I would like to get your thoughts in regards to this....... Cars.com vs. AutoTrader.com - Do We Really Need Both??
Currently we are reviewing various 3rd Party sources and measuring the ROI with each of these vendors as we are exploring the possiblity of eliminating one or two and allocating these funds towards another vendor of choice. In other words, "Shaving the Fat" or nixing the weakest link.
One of my many search and social conspiracy theories (of which often turn out to be true) is that the Penguin algorithm update on April 24, 2012, was actually two updates. There was a public update that went after low-quality links, splogs, and other SEO linking tactics. This sent shockwaves through the search engine…Continue
Added by J.D. Rucker on March 13, 2013 at 7:00am — No Comments
Yeah, in the most absurd move ever, the FTC has determined that Twitter is not excluded from regulatory laws requiring full disclosure on products or services. TheWall Street Journal reports that any…Continue
Hundreds of thousands of people who suffered a drop in credit have emerged as consumers again – just a few years removed from the dark days of the recession. Many of these people have found a way to shop for a car without going through traditional credit checks at the dealer, and they’re getting some pretty nice wheels, too.
Credit is the lifeblood of car shopping. But consumers who acquire a used lease through transfer are…
Added by John Sternal on March 12, 2013 at 9:08am — No Comments
The Black Book team has been in Las Vegas this past week at the CAR/IARA/NAAA Conference, where we produced the latest used car market report. There has been insight regarding the rebirth of Harley Davidson when they were close to extinction in the 90s, and also some interesting economic thoughts from Steve Cortes, a commentator on CNBC. Now, let’s…
Added by John Sternal on March 12, 2013 at 8:33am — No Comments
Written by: Keith Shetterly
We talked for years in automotive retail about “The Road to the Sale,” and I’m clearly one of the many supporters of that path to sales success. However, too many of us are still on "The Road Less Profited." Why? Because we are not getting more sales (and profits!) from "The Road to Retention”!
Retention sales link the positives of variable and fixed operations together, and their teaming allows each part of the dealership to amplify the other.…
Added by Garry House on March 12, 2013 at 8:00am — No Comments