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All ADM Member Blog Posts (12,723)

Dealers Need Seven Social Accounts, Not Dozens, Hundreds, or Thousands

Targeting

In the early days of search engine optimization, the pitch that many companies used was very appealing. “We’ll get you listed on thousands of search engines so that everyone can find you.”

Today, this seems like a ludicrous statement. There’s only three real search…

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Added by J.D. Rucker on May 6, 2013 at 2:04am — No Comments


Influencer
Don't Call Them "BOUGES!"

Most sub Prime buyers have been in this position for some time realized their car buying experience is different from that of their more credit-worthy peers. Some due to circumstances beyond their control are experiencing the sub Prime process for the first time. These buyers still warrant respect. Despite credit woes, their dignity remains intact and they want to be treated fairly and professionally.

To give you an idea of just how Sub Prime can impact your business, this Past…

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Added by Bill Cosgrove on May 4, 2013 at 5:30am — 3 Comments


Influencer
Next Generation Vehicle Purchaser - Is Your Dealership Ready?

Is your dealership ready for the next generation of consumer buying power?  If your in need of help or a FREE online audit assessment, please do not hesitate to contact us at:

http://www.cheryllynninternational.com/cardealership

Warmly,

Cheryl

905.981.8761

Added by Cheryl Lynn on May 3, 2013 at 2:04pm — No Comments


Influencer
Forgive Me For I Have Sinned (The Cars.com Debacle)

 

With all the noise about making the Industries more transparent you would think that the vendors that supply the those Industries and say they their purpose is to provide consumers more transparency would  reciprocate and be transparent with their client base before…

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Added by Bill Cosgrove on May 3, 2013 at 7:04am — No Comments

Keep it Local, Local, or Local on Facebook

Local Buying a Car

I was moderating a small panel at a conference about two and a half years ago that focused on Facebook fans. The two panelists represented the two different sides of Facebook promotion at the time: one focused on local quality fans and the other focused on bulk fans. After the debate, one might have called it a draw. That was over two years ago. Today,…

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Added by J.D. Rucker on May 3, 2013 at 5:00am — No Comments

It's 9:00 AM - Do You Know Where Your Inventory Is?

DID YOU AUTHORIZE YOUR INVENTORY TO BE POSTED ON ANTI-DEALER OR HOSTILE WEBSITES?

5:00 AM…

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Added by James A. Ziegler on May 2, 2013 at 11:30am — 35 Comments

Calls to Make Money: See me at DD14 or Automotive Bootcamp!

I've moved to a new role, working as Director of Business Development and Call Center for CAR Research in Houston, Texas.  That hasn't changed me, personally, as you might have noticed in some blogs recently, but it has changed what I do.  They…

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Added by Keith Shetterly on May 2, 2013 at 10:30am — 10 Comments

From the NCM Institute: The Sales Process in BHPH is Underwriting Written by: Gene Daughtry

Written by: Gene Daughtry

In BHPH, like any other automobile dealer, you’ll start the sales process out with a meet and greet. From there you should go in a different direction from other retail outlets. If you have been on a franchise dealer sales floor I am sure you or your sales staffs have joked about wanting a screening machine that they could walk a customer through for an instant credit reading. Since that doesn’t exist, your sales process is probably similar to: 1. “up” your…

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Added by Garry House on May 2, 2013 at 7:30am — No Comments

The Rise of Webimercials – Webinars that are Only Mildly Educational

Sleazy Salesperson

This is a rant so I’m going to keep it short and not so sweet. There’s a trend in the automotive industry towards putting out really, really bad webinars. It hits really close to home…

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Added by J.D. Rucker on May 1, 2013 at 11:36pm — No Comments


Influencer
The Transition From The Sales Floor To The Finance Dept

Does your dealership have a process in place for a quick transition from the sales floor to the finance dept?  Are your customers waiting for a hour or more to get into the finance office?  Does your F&I producer come out to meet the customer before the consumer get's to his/her office?  Ladies and gentleman I could go on and on with questions that I talk about with automotive managers and what we find is very concerning.

First, the transition from the sales floor to…

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Added by J.R. Batchelor on May 1, 2013 at 8:51pm — 9 Comments


Influencer
Know Your Third Party Providers

With all the recent talk about cars.com it brings up an excellent discussion about knowing your providers and the interactions they have with the leads that they sell you, if they sell leads, or with the customers you advertise to on the providers “portal”. This includes manufacturer leads from Tier 1, Tier 2 and manufacturers 3rd party leads. Do the providers follow up with the leads? How many times? On what days? If a customer sends a lead through a third party that goes to the…

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Added by Michael Stafford on May 1, 2013 at 6:35pm — 2 Comments


Influencer
Has The Pendulum Swung Too Far The Other Way?

For years the problem with the Internet world was lack of follow up on the dealer side and nothing from outside of the dealer from the manufacturer or the lead provider.

Sure there are still a…

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Added by Michael Stafford on May 1, 2013 at 6:30pm — 12 Comments

Positive Growth In 2013 For Mid-Sized SUVs

Here is this week’s Used Car Market from Ricky Beggs and Black Book. As the calendar is about to put April in the history books, one might be wondering how much of the spring market remains. With the various comments from the Black Book survey personnel around the country indicating a more stable market in most cases, the only questionable retention and more hesitant interest was focused around the remarketing of the rental cars. Several…

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Added by John Sternal on May 1, 2013 at 2:38pm — No Comments

THE DIGITAL DEALERSHIP SYSTEM AND EVOX IMAGES & ANNOUNCE PARTNER PROGRAM

THE DIGITAL DEALERSHIP SYSTEM AND EVOX IMAGES® ANNOUNCE PARTNER PROGRAM

Strategic program strengthens The Digital Dealership Systems’ product selection for Automotive Dealers.

RANCHO DOMINGUEZ, CA (April 15, 2013) –- The Digital Dealership System today announced the program with EVOX IMAGES®, the largest automotive image library in the industry producing powerful imagery for over 2,000 cars per model year.

The Digital Dealership System…

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Added by Todd Katcher on May 1, 2013 at 12:33pm — No Comments


Influencer
Twitter Ads for Everyone

What’s the voice of your digital brand? Think about how consumers view your business online. Then consider how these potential customers find your brand online through search engines and social media. One great method for getting your brand in front of relevant consumers is through Twitter.  



The popular social media platform has recently launched their much anticipated advertising tools for every business in the United States. For the past two years the only…
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Added by Fred Rose on May 1, 2013 at 10:46am — No Comments

From the NCM Institute: Seven Tips for Better Dealership Parts Management and Profitability Written By: Leo Hart

Written by: Leo Hart

NCM has just completed the spring cycle of 20 Group meetings, each focusing a large segment of meeting room time to the Parts Department. Truth be told, we had not focused on this discipline for a number of years, being more concerned about the variable sales and expense management areas of our auto retail business. Have you ever been broadsided, completely unaware the hit was coming?

As a result of the discussions, a few crises became apparent. One wakeup…

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Added by Garry House on May 1, 2013 at 8:50am — No Comments


Influencer
Build a Customer-Centric Marketing Automation Strategy

 

             

I've sent you an email. Open it and I'll trigger another one. Jump through  that email hoop,…

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Added by Bill Cosgrove on May 1, 2013 at 8:30am — No Comments

Enhanced Facebook Advertising Campaigns With Polk Vehicle Data

The Automotive Boot Camp is just two weeks away and we're proud to announce the third Training Exercise in this series of special webinars.…

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Added by Brian Pasch on May 1, 2013 at 4:52am — No Comments


Influencer
The Value Of Internet Coordinator's Making 120 Calls Per Day

I was talking with a GSM today and he had no idea how many calls his coordinators were making per day.  Equally relevant, is that I talk with people that have positions of authority in the dealership all the time and it's unfortunate to see the majority have no clue when it comes to their E-Commerce Dept. …

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Added by J.R. Batchelor on April 30, 2013 at 8:41pm — No Comments

Five Traits of Great Leaders

Is your dealership successful or is it wildly successful? Are you a good leader or a great leader? And if you are merely “good,” but desire to be “great,” what does it take to make that transition?

 

I have been revisiting the best-selling business book, “Good to Great: Why Some Companies Make the Leap and Others Don’t,” by Jim Collins. In Chapter 1, he posits that good is the enemy of great. Meaning that if you are good, it is often difficult to become great because it’s so…

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Added by Mike Esposito on April 30, 2013 at 1:39pm — No Comments

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