Professional Community for Car Dealers, Automotive Marketers and Sales Managers
When I lived in Okinawa, Japan for four years I learned a significant amount of how their collective culture works. In particular, their management style is vastly different from that of the Western culture. Things like verbal arguments, tantrums, and egos were non-existent in the workplace.…Continue
Added by Ketty Colom on August 2, 2012 at 6:19am — No Comments
Digg has been trying to make a comeback recently and even went so far as to completely redesign their site in the hopes that they can climb back towards the top of the social media ranks. Once upon a time Digg was at the…Continue
Added by Timothy Martell on August 2, 2012 at 6:07am — No Comments
With so many choices this fall, we hope that AutoCon 2012 will be on your conference short list. First Class Educators is very excited to have been selected to produce AutoCon in conjunction with Automotive Media Partners (AMP).
There has been great buzz about AutoCon 2012; the exhibitor hall is full! The 70+ workshops on the…Continue
Added by Carrie Hemphill on August 2, 2012 at 2:56am — No Comments
Successful service consultants in the automobile industry do the following:
1. They plan their day the night before. They review all appointments and service histories for potential sales opportunities before the customer’s arrival.
2. They show up for work early:
a. Write up “drop off” appointments.
b. Review the day’s staff, and any issues or concerns.
c. Review special…
**Contact Keith Kaiser at firstname.lastname@example.org**
Performance Automotive Group represents a new type of car dealership. If you’re motivated to make a difference in the emerging space of digital media we want you on our team. We’ve created a colorful loft work space for our digital team to provide a fun and engaging work environment, and to show our commitment to being leaders in the digital space.
Added by Christine Rochelle on August 1, 2012 at 1:44pm — No Comments
When business listings were managed under "Google Places," it was very common for a dealer to call me in a panic because unprofessional photos were showing on their places page.
I recently received some clarification on this matter, and the solution requires another process that dealers should put…Continue
Added by Brian Pasch on August 1, 2012 at 1:00pm — No Comments
Master Your Craft
Do you want to be successful in…Continue
Added by Sean V. Bradley on August 1, 2012 at 7:17am — No Comments
Need a good reason to get away from the dealership? How about visiting one of 5 great American cities? Or the chance for the automotive industry’s top minds analyze your digital strategy? What about a trip filled with inspiring keynote addresses and workshops to prepare you to dominate the digital landscape? Of course, we’re speaking about the GM eSummit, and the conference tour kicks off in just a few months.
Sign up today to reserve your…Continue
Added by Stephen Jackson on August 1, 2012 at 7:15am — No Comments
This is one of the nicest Video Testimonials that we have ever received -
Are you interested in revving up your social media presence? Are you falling flat on Facebook, tanking on Twitter, and blogging for an audience of one? Check out the new comprehensive guide to becoming the king of your social media kingdom. With Wikimotive…Continue
Added by Timothy Martell on August 1, 2012 at 5:08am — No Comments
Successful email marketing campaigns are typically defined as such because of their higher open and response rates, and ultimately…Continue
Like many people, worthless emails reach our inbox every single day. Recently, there has been one common theme that every piece of spam or advertisement email has in common. That is the email Header.
It is very commonplace to insert a Header into all dealership emails. The majority of mystery shop responses we receive include the dealership’s header emblazoned across the top. While we understand that it immediately brands your dealership to the person opening the email, we believe…Continue
Lafayette, CO (July 31, 2012) — KPA announced today the launch of KPA Mobile, providing auto dealers with more leads than any other mobile website provider through a combination of fast loading pages, fewest clicks, large images in listing pages, and properly positioned call-to-actions (CTA’s).
Added by Patric Timmermans on July 31, 2012 at 9:18am — No Comments
Fort Lauderdale, FL – July 31st, 2012 – AutoUSA Internet Sales Solutions (www.autousadealers.com) today introduced Payment Pro℠ powered by DriveItNow®, a payment-based conversion tool for auto dealer websites. Payment Pro is a service that provides online shoppers with instant, real car loan payments based on individual credit and inventory eligibility, generating…Continue
I came accross a very interesting story the other day that I wanted to share with you. It's a story from Alexander Calandra called the Barometer Story. For those of you that have read some of my other posts (here or other forums), You know I like to keep things Simple and Fresh. This story is an intersting way on how to throw creativity on top of that.
Most of us sell / advertise in a similar way. Albeit, print, radio, TV, social, Low price leader, Give away the funny money, etc.…Continue
Added by Nick Domino on July 31, 2012 at 8:38am — No Comments
Just what is it about Pinterest that is capturing so much attention right now? I’ve read a lot about how dealerships need to embrace this new paradigm of social sharing, but not much discussion about the conditions that make Pinterest possible. Here are a few thoughts for consideration...
Okay Pinterest, why photography? That’s like, so last century. It’s been said that Pinterest has boiled down the essence of what makes Facebook so engaging and removed the impulse…Continue
I know this is kind of late to blog about, but there is just too many things that are online about the Olympic games I wanted to be sure to filter through it all for you.
First off, let’s address the Queen of England’s sour face. Sure she jumped out of a helicopter with James Bond, wouldn’t that be enough cause for a smile at least? Apparently not and I’ve found the answer to why she was so angry looking:…Continue
Added by Ketty Colom on July 31, 2012 at 7:16am — No Comments
Hot-button topics selected exclusively for the summit by dealers include Website Analytics, Used Car Certification, Reputation Management, Gen Y Social Media, Mobile Marketing, and more; Early Bird Registration available until August 15th
Salt Lake City, UT – July 31, 2012 – DrivingSales today announced speakers and presentations for the 2012 DrivingSales Executive Summit’s (DSES) key breakout sessions, including…Continue
Added by Crystal Hartwell on July 31, 2012 at 6:30am — No Comments
Studies show that over 80% of internet purchase sales request prospects you engage with will actually buy something DIFFERENT! In this video one of the coordinators gives an example of exactly how long she had made contact with a prospect trying to find her a specific vehicle then at the end exactly what happened with that prospect. Make it count sell the appointment NOT the vehicle.…Continue
Added by Danielle Davis on July 31, 2012 at 6:27am — No Comments
So many coordinators get hung up when engaging with a prospect about price. Never wanting to give the prospect the wrong information but at the same time not wanting to seem like they don't know their own job or what they are talking about. This video gives you some tips, ideas, and rebuttals on exactly how to handle thr PRICE question! Check it out!
Added by Danielle Davis on July 31, 2012 at 6:11am — No Comments