Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Email and snail mail promotions are great methods for creating customer loyalty. However, you need to make sure that the information customers include during the signup process is accurately addressed in the marketing. There’s no greater feeling than receiving an unexpected coupon or discount on something you want to purchase. It’s a completely different story when the promotion is for something random that doesn’t remotely pique your interest.
Here’s an example of a mail…Continue
Added by Mike Gorun on March 20, 2012 at 9:30am — No Comments
Added by Leonard Buchholz on March 20, 2012 at 7:30am — No Comments
My hat’s off to all dealership personnel on this forum. It’s not easy to keep up with the latest digital trends and then figure out which ones make the most sense for your dealership. There always seems to be a change in the algorithms, or a new review site or social platform to master on top of your core responsibilities. To help make this easier, I’d like to invite West Coast dealers to an educational…Continue
Added by Dennis Colome on March 20, 2012 at 7:30am — No Comments
Net Promoter has been effectively used in all sorts of businesses, including small start-up companies. In fact, we’re so convinced that the Net Promoter system works, we use it ourselves (we welcome you to take our survey to let us know how likely you are to recommend re:member group). The main premise of Net Promoter stems from the…Continue
Added by Paul N. Long on March 20, 2012 at 6:37am — No Comments
Free webinar held March 27th at 2pm EDT topples industry myths currently driving service marketing strategies
Daytona Beach, FL– March 20, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, will host a free webinar with Automotive News on March 27th at 2pm EDT to reveal key findings from The Changing Service Loyalty Landscape…Continue
Added by Crystal Hartwell on March 20, 2012 at 5:55am — No Comments
Exactly NOT what you are thinking! Let’s look at these 10 examples of the “EX’s” we want to find in your stores!
Added by Nancy Simmons on March 19, 2012 at 9:00pm — No Comments
There's an old saying, "Invest in real estate. Land: It's the only thing they're not making more of!"
Well, your time here on earth is the land of your life, expanding outward in usage towards some edge of an…Continue
What makes the upcoming Automotive Boot Camp unique is that in addition to world class education on automotive topics, the early morning fitness program also invests in the physical well being of automotive professionals.
At the 2012 Automotive Boot Camp, First Class Educators has attracted three topic fitness professionals to help dealers connect with their bodies and physical energy. Those professionals…Continue
Eatontown, NJ – PCG Digital Marketing, a…Continue
If you are asking whether customers are satisfied with your service—you’re asking the wrong question. If you are measuring and trying to increase your customer satisfaction—you’re measuring the wrong thing. Eighty percent of satisfied customers will still shop around to your…Continue
The Makings of a Great Internet Director
Lessons learned and tactics tried by top Internet directors to improve their own success
Moderator: Joe Webb
Panelists: Lisa Jo Swain, Director of e-Commerce Operations, SunStar Autos
Jon Berna, e-Commerce Director, Hubler Automotive Group
Richard Lucy, e-Marketing Director, Tim Dahle Nissan
One excellent leader can single-handedly transform the online profitability of your store. Dealer…Continue
Added by Joseph Little on March 19, 2012 at 8:38am — No Comments
He assembled a team of…Continue
FOR IMMEDIATE RELEASE
Intice Inc., Launches Web-Based Incentive System for Dealerships Nationwide.
TAMPA, FL (Mar. 18, 2012) – Intice Inc., announced today that they will be offering a web-based incentive system for auto dealers nationwide.
“No matter what study you look at, today’s…Continue
Added by David Farmer on March 18, 2012 at 1:32pm — No Comments
Nothing says you are not worthy more than outdated content on your web properties. If you do little else, keep your content up to date and fresh.
What’s the big deal about advertising that the dealership will pay off a trade-in no matter what…Continue
We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting "paid." Don't get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement any kind of customer service process that influences both repeat business and…Continue
If you are one of the best dealers in the country you are using 10% of your Secret Weapon…what is it?…
Creating a basic structure for your Internet department should be one of the simplest tasks for a dealer. Unfortunately, too many decision-makers at dealerships attempt to get in the way of how an Internet department operates. One primary…Continue
In business, bad press will happen. It's not a matter of if but when, be prepared. We hear it all the time, our customers have a voice, with Facebook, Twitter, YouTube and others, bad press can go viral, you better watch how you treat your…Continue
Many business owners are now aware how Google Retargeting works in conjunction with the Google Display Network (GDN). The GDN reaches 89% of consumers who are online with banner ads. With that reach, dealers should be thinking how to get more LOCAL consumers to visit their website.
The GDN is your Internet Billboard provider that show your banner messages on millions of website. Imagine if you could have a Billboard on every local road within 40 miles of your dealership for a few…Continue