Professional Community for Car Dealers, Automotive Marketers and Sales Managers
What can you learn from Microsoft and Google?
Two weeks ago, Microsoft gave the middle finger to their partners - not once, but twice. What can you say -- they used both hands.
Meanwhile, Google did the exact opposite, embracing their partners and letting them feel comfortable with the future working with the company.
I guess Google's motto of "Don't be evil" is back in play.
Added by Todd Katcher on July 2, 2012 at 4:00pm — No Comments
“BYOD” stands for “bring your own device,” the practice of allowing employees and contractors to use personal devices, such as laptops, smartphones, home computers and tablets, to conduct the organization’s business. The …Continue
Added by Patric Timmermans on July 2, 2012 at 1:54pm — No Comments
What would it mean to you if you doubled your customer count? Think about this. Do you know anyone, or any business that doubled their sales, say for a month, and repeated it the following month? Do you know anyone, or any business that doubled their Customer Pay Repair Order count, say for a month and repeated it…Continue
Klout is becoming bigger and bigger for those who want to know where they stand with their Social Media reach & influence.
So, what exactly is Klout?
The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you…Continue
In a recent blog post of mine, I highlighted some research done on mobile ads and if it is worth a dealership to spend money on it. Today, I am here to tell you why you should have a mobile site for your dealership (if you don’t already). Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% recorded a year…Continue
Added by Ketty Colom on July 2, 2012 at 6:32am — No Comments
In this day and age, even the slowest to adapt businesses have a webpage. Even if it’s just a barebones Wordpress or a simple template, at least it exists. There’s a new trend in browsing though, one that’s growing at an astonishing rate, and businesses are again failing to keep up.
Fine the rest of this…Continue
Added by Timothy Martell on July 2, 2012 at 5:07am — No Comments
SEO author and superstar joins keynoters Billy Beane (of ‘MoneyBall’ Fame), Facebook and Google at industry’s most authoritative profit-building event for innovative dealers
Added by Crystal Hartwell on July 2, 2012 at 12:20am — No Comments
I just checked my Gmail account and saw that CarWasher is now following all my boards on Pinterest.
What’s Pinterest? It’s been described as the coolest (or should that be the hottest?) online social media platform around. Users can create their own pinboards and share the contents by uploading…Continue
Every car dealer…Continue
If you want to Sell MORE Cars…
Remember “Macro” Versus “Micro”Continue
Added by Sean V. Bradley on July 1, 2012 at 11:00am — No Comments
DETROIT (Reuters) -- The deteriorating European markets have led auto industry executives to worry about possible contagion spreading across the Atlantic, but June…Continue
20% of American Car Buyers Have Bought a Brand of Car That a Friend Has Followed on Facebook
18% of US consumers - including 23% under 35 - have bought a brand because their…Continue
Question #1: What if we had no departments in the dealership? What if we had only areas of responsibility but all managers were paid on total store profits? Do you think we would have greater communication and cooperation between what are now separate profit…Continue
They say “imitation is the sincerest form of flattery.” Well, at Digital Dealer we’ve received so much flattery from imitators, we can’t help but think – we must be onto something!
Digital Dealer events are often imitated; but never close to duplicated. Just one Digital Dealer Conference has more dealers and managers attend than all the copy-cat wanna-be events combined. Digital Dealer has the formula to attract dealership attendees like no other event has or…Continue
Added by Jim Apistolas on June 29, 2012 at 6:10am — No Comments
One of the most important parts of any automotive marketing strategy is social media. No matter what the venue every company needs to have an online presence. It's pretty easy to open an account on a website like Twitter, but it's a lot more…Continue
Added by Timothy Martell on June 29, 2012 at 5:32am — No Comments
The AutoCon 2012 Planning Committee is pleased to announce our partnership with Jody DeVere, CEO of AskPatty.com to create a powerful set of workshops…Continue
Added by Ralph Paglia on June 29, 2012 at 1:30am — No Comments
Added by Ralph Paglia on June 28, 2012 at 9:30pm — No Comments
That question often depends on who you ask. Salespeople will talk about the dealer up the street or across town who is absolutely giving the cars away. F&I will talk about lenders who seem to favor other dealers and cost them deals. Managers will discuss factory incentives, advertising, and the like. But is that what we're really up against?
After 33 years in the business and over 15,000 salespeople and managers trained, I think there's more to competition than we…
Added by John Fuhrman on June 28, 2012 at 7:49pm — No Comments
Check out this blog by Jenn Mayer as she tells why you as a dealership should be using Google+ and how to use it!
Previously, Google Places was always on the “SEO checklist” for dealerships and other…Continue