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All ADM Member Blog Posts (8,590)

Increase Reviews on Google Places With New App

The best time to capture a review from a happy customer is while they are with you at your place of business. As soon as your satisfied customers leave your building, the likelihood that they will place a review on Google Places is reduced. Business owners have been struggling to establish easy processes to increase their direct Google Places reviews. Solutions are on the way!…



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Added by Brian Pasch on January 12, 2011 at 4:30pm — 2 Comments

Planning an Automotive Mobile Marketing Campaign

 

Perhaps you’re aware of all the hype…

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Added by Paul Potratz on January 12, 2011 at 2:14pm — No Comments

How do I check my SEO?

OK, so we all know about backlinks, and keywords, and meta tags. We know we should have content righ sites, and make sure we are relevant. We know we need Quality back links.



So, we spend time and money creating all these things.

 

Other than seeing 100,000 unique visitors to your site (I could only wish), how can you see how well Google and the other search engines rank you, and how easily you are found. Without typing all the keywords yourself into a google search…

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Added by Fern Turpin Jr on January 12, 2011 at 2:09pm — 7 Comments

Be nice to your reps when discussing display and banner ads... (study)

Okay, okay I am guilty as well pinning down the autotrader or cars.com rep in regards to “what is my click-through-ratio?” (CTR) or “I don’t know if these banners really do anything for me”, every time they wanted to make an up-sell for ”better exposure” of the brand. There was just too much doubt and not knowing in me to easily pass on these spins – until today (well, may be).



The… Continue

Added by VJ on January 12, 2011 at 10:50am — No Comments

CarDealerWiki.org Can Supercharge Your SEO and Advertising Strategy

Car Dealer Wiki Wikipedia made popular the technology used on many "wiki" websites which allows for web pages to be created and edited without requiring HTML programming knowledge.

The largest "wiki" website for the automotive industry is http://www.CarDealerWiki.org. This website is a great resource for dealers embarking on a…

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Added by Brian Pasch on January 12, 2011 at 9:00am — 3 Comments

Ken Beam shows 4x4 Special at Douglas VW in Summit NJ! Check out this Hot Deal! This one will definitely take care of your Snow-bound Travelin` Issues!





Ken Beam shows 4x4 Special at Douglas Volkswagen in Summit NJ on January 11th 2011! Call the Douglas VW Sales Team at 908-277-3300 & be sure to visit us at www.DouglasVW.com and www.VWHotDeals.com

 

*You can also catch up with Ken on Facebook or email him at…

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Added by Ken Beam on January 12, 2011 at 5:55am — No Comments

Reach for the Stars: Using Reach To Improve Online Visibility

Establishing an automotive dealer’s online presence can be a difficult proposition.  There are a number of elements to think aboutin assembling a plan to make your dealership more visible in the online world.



As part of our ongoing series on building an online presence foryour automotive marketing initiatives (link to first blog here), we’ve offered a few key points that serve as a foundation for your strategy. In this edition, we’ll delve into how making a connection with your…

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Added by Stacy Mueller on January 11, 2011 at 12:38pm — No Comments

The top-10 reasons why consumers following a company on Facebook

Top-10-Motivations-why-consumers-following-companies-on-facebook We all know Facebook is right now for dealerships around the nation the #1 choice when trying to engage with customers off-site, next to the biweekly or monthly ownership email marketing “blast” (my God do I hate this term “blast”) and/or dealer newsletter provided by IMN, Outsell, 3Birds Marketing or… Continue

Added by VJ on January 11, 2011 at 12:22pm — No Comments

A Shout Out To ContactAtOnce!

I'm sure it's rare that companies receive a thank you but I for one feel it's just as important to pass along positive, as well as negative feedback. Signing up with Contact At Once was the single best move we've done to generate quality leads on people READY TO BUY! Last month alone we sold 10 vehicles that originated through our different chat sites including PrecisionAcura.Com, Cars.Com and Acura.Com.

This month we've already sold 3 certified Acuras during the snow storm when we…

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Added by Mitchell Brenner on January 11, 2011 at 8:29am — No Comments

New eBook from MediaTrac Sheds Revealing Insight Into What Really Drives Auto Dealer Loyalty Program Success

New eBook from MediaTrac Sheds Revealing Insight

Into What Really Drives Auto Dealer Loyalty Program Success



SAN RAMON, CA – January 11, 2011 – Customer loyalty programs have the potential to increase an auto dealer’s service business by 30% or more, yet too many auto dealerships struggle to achieve such results from the programs they have in place. To shed light on what drives really successful – and profitable – customer loyalty programs, MediaTrac, LLC, a marketing technology… Continue

Added by sara callahan on January 11, 2011 at 6:58am — No Comments

Buick's Social Media Scavenger Hunt

Want to see an example of an automaker getting on board with social media marketing? Buick is striving to appeal to the social media generation with its latest promotion, Quest for the Keys, integrating location-based social sites like Foursquare, Gowalla, and Facebook Places as well as Twitter and a custom Facebook application. This promotion involves a scavenger hunt in major cities…

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Added by Paul Potratz on January 10, 2011 at 1:00pm — 1 Comment

Guest blogging a great way to promote your business.

“Business Promotion” is major part of any businesses.Several marketing channels and business promotion are available on the market,but which one is best in terms of cost and good methodology to reach maximum number of people?Today I am going stretch some facts about “guest blogging” which is a effective online marketing channel, with zero investment.

Basically two types of guest blogging are used A]Use guest blogger to your…

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Added by Anirban Das on January 10, 2011 at 3:18am — 2 Comments

The Chicken and The Egg

The Challenge: The automotive industry is recovering from the most massive business contraction in its history.  While the playing field…

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Added by Shannon Page on January 8, 2011 at 8:29pm — No Comments

40% of All Tweets Come From Mobile





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Added by Ralph Paglia on January 8, 2011 at 1:30pm — No Comments

Why Is Conversion More Important Than Lot Traffic?

The only thing you’ll will need is crowd control”

That was the tag line I used when I first started “Outside The Box Marketing” in 1997, that business was a direct mail marketing company for…

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Added by Larry Bruce on January 8, 2011 at 7:34am — 3 Comments

Customer Knowledge Key To Advertising Effectiveness

Boost Digital-Ad Yield by Knowing Your Audiences and the Content They Read

 

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Added by Ralph Paglia on January 7, 2011 at 8:30am — No Comments

Marketing your Dealership's Service Center

How much of your dealership’s advertising budget goes into promoting your Service Department? Often times it seems that Car Dealers put so much time into getting the Front End ready for Lights, Camera and Action that the Back End gets neglected. Promoting your Service and Parts Center as well as the Body Shop is a healthy way to keep Car Buyers coming into your Service Bay even after their warranty is up.



Consider the age of the average vehicle on the road in your market. All of…

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Added by Paul Potratz on January 7, 2011 at 7:28am — No Comments

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