Professional Community for Car Dealers, Automotive Marketers and Sales Managers
**Created by Ken Beam
Added by Ken Beam on May 16, 2012 at 10:48am — No Comments
Very often, the most popular person in the room is the one with the largest microphone. Sometimes, the person everyone is listening to just has the most important things to say. Others are recognized just because they are always right there, in your face. So I ask… who do you think is the loudest in the automotive industry?
I know this is going to be a sensitive subject. I don’t want feelings to be hurt. This is subjective. When you hear the word “loudest”, whom do you think…
In one of my college classes, my professor asked a student to pick five people at random. I was chosen as one of the five. We stood up in front of the class and my professor asked, “Which ethnic group isn’t represented by these students?” One of the students raised their hand and said, “There are no Hispanics in this group.” I shook my head in annoyance and said, “No, I’m Puerto Rican!” Which was followed by, “Oh I’m sorry, you don’t look Hispanic.”…
Dealerships with the most effective loyalty programs drive results in five key areas: marketing responsiveness, sales-to-service conversion, service visitation, retail member spend and member repurchase intent.
This is the final blog in a five-part series where I explain how loyalty programs improve each of these metrics. Last week I touched on retail…Continue
Added by Mike Gorun on May 15, 2012 at 4:01pm — No Comments
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Ph (503) 245-3140
ClearMechanic Launches “OpenTable for Car Repairs”
New solution helps service centers attract and provide…Continue
Added by Laurie Halter on May 15, 2012 at 10:10am — No Comments
When you read a lot you come across a wide range of articles and information that raises an eyebrow and makes you say "hmmmmm".
Queue the music video
This is a short list of 7 Decisions made by Technology companies that make me say "Hmmmm." There will be more, and feel free to add your own. As a note, these are not in order of importance, and while the actual numbers or dates may be off -- the points are still the same. I'm blogging, not submitting a…Continue
Added by Todd Katcher on May 15, 2012 at 9:30am — No Comments
This past weekend my brother was in town visiting and the moment he walked into any store or bar he exclaimed, “Oh! I gotta check-in on Foursqaure! There might be deals!” According to an Empathica survey, one in three consumers recently followed through with a recommendation…Continue
One of my favorite movies of all time is “Spinal Tap”. It’s a classic. People remember it, even though it was filmed 20 years ago. Lines are quoted, songs are hummed, and people have parties dedicated to it. I can quote nearly every line of the movie. Not a great movie, by any stretch of the imagination, but it’s one of the most beloved films of all time.
Added by Tim Clemens on May 14, 2012 at 2:21pm — No Comments
Added by Stan Sher on May 14, 2012 at 10:00am — No Comments
As we reach the mid year time, many of us make decisions. Some even make commitments to change certain aspects of their life and their profession. Unfortunately, far too many change absolutely nothing because they believe that their career is subject to the mercy of the markets. They boast about how they were a top producer during the market high points, and continue doing the same things they did when customers simply showed up with checkbooks in hand.
Case in point. A good…Continue
Added by John Fuhrman on May 14, 2012 at 7:30am — No Comments
Houston, Texas, May 14, 2012 -- CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the addition of a new “Prospecting the Household” feature to its CRM that helps auto dealers unearth a…Continue
Added by Kurt Kubicki on May 14, 2012 at 5:00am — No Comments
Shortly after I began writing this post, an article popped up on my Google Alerts about another dealer group, accused of deceptive marketing by their state attorney general’s office, having to pony up a six-figure settlement. Not surprising at all, I’m used to seeing these types of articles on a…Continue
First Class Educators has announced a NJ date in the 2012 Pit Stop Marketing tour. The Pit Stop automotive marketing conferences offer hands on workshops, demonstrations and thought provoking dialogue by marketing experts, trainers and vendors to help dealers operate more…Continue
Added by Brian Pasch on May 11, 2012 at 6:00pm — No Comments
Today is a Sad Day for the Automotive Industry and the World of Automotive Enthusiasts... Carroll Shelby has passed away at the age of 89 in Dallas, Texas.…
The last few years have been great for us. Our dealerships LOVE the internet. When things started to look bad we decided it was time for a change. We knew that embracing the internet and marketing our dealership online was the only way to make sure that we could continue growing. With the help of several guys like Brian Pasch, Ralph Paglia, Sean Wolfington, Dave Boice and many others, we have been able to create a very dominant presence online for Brickell Honda, Brickell Buick GMC and our…Continue
Added by Alex Andreus on May 11, 2012 at 8:38am — No Comments
The most trusted name in live chat brings the best blog posts and auto news stories right to you! We monitor industry trends and the auto dealer community every week to bring you the top ten automotive stories from around the globe. This weekly edition - a creepy looking six-legged car, Mitt Romney takes credit for the auto industry, the Kentucky Derby, and a…Continue
Added by Ketty Colom on May 11, 2012 at 6:26am — No Comments
You have spent hundreds of thousands of dollars to build or beautify your dealership. Your advertising budget equals or exceeds that amount. Your inventory has been posted online, and there are plenty of choices for potential customers to make a great selection. CSI scores have never been higher at the dealership than they are right now!
So why are your salespeople standing around wondering why there are not any customers to sell a vehicle to? Is there grumbling going on in the…Continue
Added by James Schaefer on May 10, 2012 at 7:02pm — No Comments
Added by Richard J Bustillo on May 10, 2012 at 3:45pm — No Comments
HOW to get over YOUR Sales Slump
Sooner or later, every salesperson experiences a down period of sales results. These periods are normal and to be expected. Look, you have been down this road—but you sure can’t afford to stay in a funk. Here are some hints to fill the bank back up!
1. An attitude slump. 2. …Continue
Added by Dave Kemp, the Automotivator on May 10, 2012 at 2:42pm — No Comments