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All ADM Member Blog Posts (9,124)

SHIPCARSNOW CONDUCTS ANNUAL DEALER SURVEY AND GIVES DEALERS A CHANCE TO WIN AN iPAD2

ShipCarsNow is asking dealers to participate in their annual dealer survey. [Click Here to go to the Survey.] Survey participants can enter a drawing to win a new 32GB iPad2.

 

As part of ongoing market research, ShipCarsNow annually surveys independent and franchised auto dealers to get their feedback about online trading of used cars and related auto transport services. While a…

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Added by Patti Swanson on June 1, 2011 at 2:35pm — No Comments

Social Media Buzzkill: The Ballad of Joe and Bob



Does this conversation sound familiar?

 

Bob: “Hey Joe, it’s GREAT to talk to you. How are you on this OUTSTANDING day? How is the weather where you are, old…

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Added by Cobalt on June 1, 2011 at 1:23pm — 1 Comment

Lizelle Landino Joins Team at PCG Digital Marketing

PCG Digital Marketing today announced that Lizelle Landino has joined their digital marketing agency as a Dealer Advocate.

Lizelle is an active member of the automotive industry where she has held numerous roles in management, operations, and sales.  Lizelle is a  regular contributor to the ADM…

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Added by Brian Pasch on June 1, 2011 at 12:30pm — 6 Comments

Digital Dealer Webinar with Ralph Paglia is TOMORROW!

Don't miss the next Digital Dealer Webinar featuring an encore of another of our most popular sessions from the 10th Digital Dealer Conference & Exposition!

ADM's own Ralph Paglia, VP Digital at Tier 10 Marketing, will be sharing his session "Integrated Social Media for Car Dealers" tomorrow 6/2 at 11:30am EST. Register HERE!

Check out the promo video for the 10th Digital…

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Added by Arnold Tijerina on June 1, 2011 at 7:00am — 3 Comments

Remember when you were a child?

Let me start by telling a quick story;…

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Added by Lizelle Landino on May 31, 2011 at 9:10pm — 2 Comments

HookLogic Appoints David Metter as President, Automotive

Metter to Lead HookLogic's Fast-Growing Automotive Business Unit

 

Ann Arbor, MI—June 1, 2011—HookLogic announced today that David Metter has been appointed president, automotive with responsibility for a burgeoning business unit focused on solutions for automotive industry…

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Added by Ralph Paglia on May 31, 2011 at 8:40pm — No Comments

Top 10 Low Cost Press Release Publishing Websites

Car dealers looking to expand their content publishing strategies to offsite web properties should consider free and low-cost press release publishing websites.



As content syndication becomes for important to a dealer's digital marketing strategy, dealers will need to locate great places to publish content.



One of those resources for content syndication are free and low cost press… Continue

Added by Brian Pasch on May 31, 2011 at 7:00pm — 2 Comments

Mobile Apps Design

As a growing business, you now realize that jumping on the technology wave is critical to your business’s success. You also see the importance of having an iPhone and Android application developed. You’ve put your boat into the water and floated around a little, and you see that there are some other companies out there with mobile apps but you notice that they are unattractive and unappealing. Why would they put out such mediocre apps? It is because they simply do not know any better and the… Continue

Added by Dmitriy Goroshin on May 31, 2011 at 2:30pm — No Comments

Remember, it’s all about “Location, Location, Location”

Foursquare.  Yelp.  Facebook Places.  Gowalla.  Loopt.  Brightkite.  Some of these you may have heard of…while you may accuse me of making some of them up on the spot.  The truth is that they are geolocation applications (often synonymous with geosocial) that are increasing in popularity and should become a part of your automotive marketing mix to drive traffic to your dealership.

Geo…

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Added by Stacy Mueller on May 31, 2011 at 9:27am — No Comments

Three small tweaks could improve your form submissions 50%.

There's a lot of intricate psychology involved in contact form submissions.  Your customer has to reach a fairly significant level of trust and interest before she enters her email/phone number and hits submit. If you check out the analytics on your form submission pages, you'll see lots and lots of impressions, but relatively few "submits." 

 

Here's a few ideas that will greatly improve your chances of receiving that all-important contact…

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Added by Bob Kepple on May 30, 2011 at 3:50pm — No Comments

Twitter to Hit $150 Million in Ad Revenues in 2011

With the Purchase of TweetDeck now Officially Announced, eMarketer Projects that Twitter will Generate $150 Million in Ad Revenues This Year



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Added by Ralph Paglia on May 30, 2011 at 12:00pm — 2 Comments

Online Display Advertising Engagement Tactics

How to Drive Marketing Results with In-Banner Engagement



Download the PDF From EyeWonder Interactive Advertising

 

Click-through rates (CTRs) are not the only way to evaluate the success of an online ad. What advertisers have increasingly…

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Added by Ralph Paglia on May 30, 2011 at 11:20am — No Comments

53.5% of Internet Users Will Read Blogs This Year

Over Half of All Internet Users Read Blogs

According to eMarketer, the number of blog readers in the US will reach 122.6 million in 2011, representing 53.5% of internet users. eMarketer’s estimates of…
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Added by Ralph Paglia on May 30, 2011 at 11:00am — No Comments

Foursquare; Location Based Services Catch On With Consumers

Mobile Users Warm Up to the Check-In

One in five smartphone users now check in…

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Added by Ralph Paglia on May 30, 2011 at 12:30am — No Comments

CONFESSIONS OF A MYSTERY SHOPPER - PT 5

I just discovered that in the past sixteen months I have launched more than 225 mystery shops.  Wow.  I didn’t realize there had been so many.



You’d think after 225+ mystery shops a guy should have some profound observations and conclusions to share about mystery shops, right?  I don’t know about the profound part, but, yeah, you’re right, it seems that a person should have some observations and conclusions to share.



So I’ve spent the last couple hours…

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Added by Trace Ordiway on May 29, 2011 at 8:47am — 2 Comments

Shetterly's 3 Laws of . . . Sales Calls

1) Rapport Gets'em in the Door:  Smile!  Shoppers buy from people they like and trust, and that process begins from the first moment on the phone.  Be and sound happy and interested, and they will be, too.  They can see your smile through…

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Added by Keith Shetterly on May 28, 2011 at 10:30am — 1 Comment

Have You Seen The New ADP Digital Marketing Platform?



In December of 2010 I shared with the automotive community on…

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Added by Brian Pasch on May 27, 2011 at 2:21pm — 1 Comment

Competitive advantage with the mobile apps

You’ve been looking for a way to increase sales at your dealership. You’ve tried everything from commercials to flyers, ads in local newspapers, and even a dancing bear in front of your dealership out by the street with a sign saying “Buy One, Get One Free!” and you still don’t have many people rushing in to see what you have. Ok – maybe your sign didn’t say buy one and get one free but you know what I mean. In plain English – you need a solution to get people in the door to check out your… Continue

Added by Dmitriy Goroshin on May 27, 2011 at 10:48am — No Comments

Shetterly's 3 Laws of . . . Internet Leads

1) Don't Forget to Still Answer the Sales Calls Correctly: An inbound sales call on average is much more valuable than an Internet lead. Studies show that nearly 8 out of 10 shoppers who contact us from our…

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Added by Keith Shetterly on May 27, 2011 at 9:30am — 8 Comments

ActivEngage Deep Thoughts: CRO and Genetic Algorithms

Here at ActivEngage, we are constantly contemplating the future of business on the Internet.  As we strive to provide our clients with thebest live chat service available, we often find ourselves gazing toward the horizon of what is possible.  This is the first installment of a blog series in which we will consider what the Internet is and what the…

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Added by Justin Braun on May 27, 2011 at 8:09am — No Comments

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