Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Here is the latest used car market report from Black Book and Ricky Beggs. As we track and report the used market values there is one piece of information that doesn’t come from an electronic data feed or from individual sales data gathered by the Black Book survey personnel. This is the direct insight we glean as we have numerous one-on-one conversations with auctioneers, individual buyers and sellers and various remarketers, while we as editors attend the physical auctions. We almost look…Continue
Added by John Sternal on July 3, 2013 at 8:22am — No Comments
Why do consumers like your Facebook fan page? Are you eager to gain fans and do so by offeringenticing offers, contests, and deals? Well there’s finally a report that gives us…Continue
Added by Ketty Colom on July 3, 2013 at 8:18am — No Comments
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Added by Paul Potratz on July 3, 2013 at 6:17am — No Comments
Every year Australian dealers and their industry allies get just one chance to dramatically boost their sales, network and reinvigorate their perspective on business in a unique setting.
In 2013 the Australian Automobile Dealers Association National Dealer Convention returns with ideas, workshops and…Continue
Added by charles bayer on July 2, 2013 at 4:01pm — No Comments
Here is the July specialty market report from Black Book. As we start the second half of 2013 the activity within the specialty markets is continuing to gain strength in the activity taking place and especially within the medium and heavy duty trucks and commercial trailers. Even though supplies are still somewhat limited within the motorcycle and powersports and the recreational vehicle, mostly due to low…
Added by John Sternal on July 2, 2013 at 2:48pm — No Comments
When drafting your fantasy basketball team, would you rather have the star forward who scores in style, or the solid background player who makes assist after assist? Do you have a sense of which marketing activities are your best utility players? If not, Google Analytics has launched two major changes in June that will make it much easier to track your customer journey from first touch to the final sale.…Continue
Added by Matthew Kolodziej on July 2, 2013 at 1:16pm — No Comments
If you suspect that half the money you spend on paid search marketing is wasted but you don’t know which half, this piece was written to help you figure out which. By no means is it an advanced guide, especially with all the advancements and changes taking place this very moment on multiple paid search platforms.
Throughout business school, one of the many die-hard rules of business, regardless of industry or region, was “If it’s not your core competency, outsource it to someone…Continue
Added by Camille Forte on July 2, 2013 at 7:57am — No Comments
First mobile-optimized auto financing application for dealerships helps bring financing to the ‘front’ of the sales process; drives more pre-approved, high-quality customers
Mission Viejo, CA – July 2, 2013 – DealerCentric Solutions, the consumer finance management system innovator, today announced that its industry-leading online credit application platform Get…Continue
Added by Crystal Hartwell on July 2, 2013 at 7:12am — No Comments
Did you know that statistically only 4 in 10 people cared about this news? Only 40% of colonists supported the revolution, with some…Continue
Added by Mike Gorun on July 2, 2013 at 7:08am — No Comments
There's a trend on Facebook that simply won't die. Many dealership pages continue to offer giveaways, contests, and even "exclusive" games on Facebook in order to get more fans. It has been proven over and over again to be ineffective at getting targeted, high-quality fans but there seems to be an insistence on continuing it in order to bulk up the numbers.
The problem with this is…Continue
Added by J.D. Rucker on July 2, 2013 at 6:00am — No Comments
There have been myriad technological advancements in B2B marketing in the past few years. Improvements in targeting, display advertising and marketing automation are just three of the digital…Continue
Added by Bill Cosgrove on July 1, 2013 at 10:00pm — No Comments
Black Book is proud to announce that Tom Cross, President, was honored as the newest member of the prestigious Ring of Honor for the National Independent Automobile Dealers Association (NIADA). The award was presented at the National Leadership Awards Banquet during the annual NIADA Convention and Expo in Las Vegas on June 26.
Cross has led Black Book as President since 2007, and he becomes the 23rd industry…Continue
Added by John Sternal on July 1, 2013 at 12:45pm — No Comments
Over the last couple of weeks, my exploration into the world of effective automotive social media has turned more towards pitches and consultations. We’ve spent 9 months now digging deeper than ever before into what constitutes success and we’ve come to the conclusion that it’s pretty simple – if you aren’t selling cars and driving business to the…Continue
Written By: Garry House
Last month I published a blog focused on the difference between good and great automobile dealers, and I promised to follow that up by discussing what we, at the NCM Institute Center for Automotive Retail Excellence, have learned about the differences between some of the good and great processes employed by these dealers. This is the first of those follow-up articles.
Most every dealership manager…Continue
Added by Garry House on July 1, 2013 at 5:30am — No Comments
I was having a casual conversation with a counterpart at a different automotive social media company yesterday when he asked, “Why do you guys monitor on the weekends? The dealer doesn’t care and as long as we reply on Monday, they’ll be fine.”
The discussion that ensued was long and nearly got heated. Thankfully, cooler minds…Continue
It is always difficult when we have something that can be used for both personal and professional gain. Since many of us began using social media to connect with friends, family and like-minded people, we forget that it is not the same application for business.
Understanding that there needs to be a difference is where your success can begin. Applying…Continue
Our philosophy at MPi centers on using technology to increase efficiency and generate more revenue for the dealership, while ensuring a better customer experience and an increase in customer retention. However, sometimes it’s the small things that contribute to this effort.
Some say that a dealer doesn’t need overnight chat operators because their research shows that only 10 percent of dealership web traffic occurs between midnight and 8 am. They estimated that with a 3 percent chat rate that would extrapolate to only 15 chats per month with 5,000 visitors. Here’s why even if those figures are accurate, round-the-clock live chat…Continue
Added by Big Tom LaPointe on June 28, 2013 at 11:57pm — No Comments
In the ever increasing cycle of manufacturer pressure to reach a selected volume, differentiation is more important than ever. How and where is the question.
To put volume targets into context, last year VFacts recorded 1,112,032 new passenger cars, SUVs and commercial vehicles were delivered to customers during 2012 and this year Dealer targets set by the…Continue
Added by Sair Buckle on June 28, 2013 at 9:46pm — No Comments