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All ADM Member Blog Posts (12,214)

10 Advertising Guidelines That Every Dealer Should Be Familiar With

There’s no doubt that the right advertising program can make you plenty of money.

But as they say, it’s not how much money you make but how much you get to keep that counts. Auto dealers are a favorite target of regulators hunting for advertising…

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Added by Jim Radogna on February 2, 2013 at 6:00pm — 4 Comments

Will Car Dealers Leverage Social Media Advertising for Competitive Advantage in 2013?

Car Dealers: Social Media Matters When Seeking Your Competitive Advantage in Local Markets

In 2012, more than 1.4 billion people around the world used social networks, up 19% from 2011. But although the worldwide social network audience is enormous, it is by no means unified. Within the…

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Added by Ralph Paglia on February 2, 2013 at 3:00pm — No Comments


Influencer
Unplug Your Social Media Machine and Go Acoustic from Time to Time

Acoustic Guitar

When putting together strategies and making adjustments (and the occasional complete overhaul) of social media pages, processes, and content, there’s nothing better than to get a client truly “plugged in” to the social media world. There’s an excitement that surrounds it, particularly after a couple of weeks when…

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Added by J.D. Rucker on February 1, 2013 at 11:30pm — 6 Comments

Schedule an ELEAD1ONE Demo at NADA 2013 in Orlando - Proud Sponsor of the ADM Professional Community

Going to NADA 2013?

Schedule an ELEAD1ONE Demo Today!

NADA 2013 –…

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Added by Ralph Paglia on February 1, 2013 at 9:00pm — No Comments


Influencer
Why am I seeing so many dealers with business listings UNCLAIMED?

Why am I seeing so many dealers with business listings UNCLAIMED? Reminds me of the old days, circa 1998 and URL’s for the company name we're not claimed. Didn't that suck when you found out the URL was taken by someone or some company much less deserving of that URL. Same with your…

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Added by Jerry Hart on February 1, 2013 at 3:30pm — 1 Comment

The Next Evolution in Dealer Reporting – ROI-BOT ™

New dashboard will revolutionize car dealer reporting by offering one login for all data and reports.

Eatontown, NJ (February 2013) – PCG Consulting, Inc., an automotive consulting…

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Added by Matthew O'Such on February 1, 2013 at 2:30pm — No Comments


Influencer
From the NCM Institute Blog: Auto Dealership F&I Sets the Stage for a Successful 2013 by Rebecca Chernek

If you haven’t already done so, it’s that time to review your 2012 performance in detail. In what areas did you fall short of your goals and why? Where could you have generated greater gains and how? Don’t allow January to slip by without these facts in writing and a discussion of how you can best move forward in 2013.

A common F&I pay plan in the automotive industry is known as the grid. It compensates managers based on their per vehicle retail performance and products sold…

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Added by Garry House on February 1, 2013 at 12:50pm — 1 Comment

Chatmeter: Helping Improve Online Reputation, One Business at a Time

Online reviews can have a major impact on the success (or failure) of your dealership.

More and more people are turning to social network websites to read the reviews of people just like them. A study by Convergys in March 2012 showed that one negative review on a social media site…

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Added by chatmeter on February 1, 2013 at 9:30am — No Comments


Influencer
Are you on Stumbleupon?

Stumbleupon is one of the most interesting social media sites around, and by interesting, I mean it is a complete and total time-sink. Essentially, it's a toolbar that has a "Stumble" button you can press that will bring you to a random page on the web based on your interests. You can also upvote and downvote pages, which is how Stumbleupon gets better at finding stuff that you'll like. If something isn't already ON Stumbleupon when you vote on it, you'll be given the option to add it. This…

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Added by Timothy Martell on January 31, 2013 at 2:00pm — No Comments


Influencer
Finding the Value of Social Media in the Automotive Industry

There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that many might have thought that social media would eventually encompass the entire internet marketing required by a dealership to be…

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Added by J.D. Rucker on January 31, 2013 at 2:00pm — No Comments


Influencer
Will You Get A Lift In Published Reviews on Google+ With New Spam Filter?

Here is the latest post from Google, from an employee named Dasha.  The article link is: Google Reviews and was posted today at 12:00…

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Added by Brian Pasch on January 31, 2013 at 1:30pm — 11 Comments


Influencer
Dealers, Learn Your Demographics

Do you know what kind of population is in your area?

What is the crime rate where your dealership is located?

What is the percentage of households with college grads?

What areas have a high…

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Added by Stan Sher on January 31, 2013 at 1:30pm — 8 Comments


Influencer
VIDEO: Wards auto sees growth in 2013

Even though last week's jobless rate increased, the market is climbing to its highest points in years and WardsAuto sees 2013 as a year of continued growth in auto and light truck sales.…



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Added by Big Tom LaPointe on January 31, 2013 at 12:30pm — No Comments


Influencer
Facebook Graph Search Ushers in the Dawn of Social Car Sales (Finally!)



Facebook just rolled out a new beta feature called Graph Search that has massive implications for car dealers. What is Graph Search? Basically, Graph Search is web…
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Added by CDK Global on January 31, 2013 at 10:30am — 3 Comments

Are You Mobilized? 10 Tips for Optimizing Your Website for Mobile Devices [Pro Tips]

Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. Half of the mobile automotive search audience performs longer term research but roughly half (49 percent)  look to make a purchase within the day. However 36 percent of…

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Added by Joe Schwartz on January 31, 2013 at 5:30am — No Comments


Influencer
J.D. POWER: Shoppers look @ MORE new car models; avoid Hybrid / Electric

J.D. Power and Associates released new data earlier this month in their annual "Avoider Study" that show buyers consider an average of 3.3 new vehicles during their shopping cycle. That is up from 3.1 in 2012 and 2.9 in 2011.

According to Jon Osborn, research director at…

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Added by Big Tom LaPointe on January 30, 2013 at 10:30pm — 3 Comments


Influencer
Sex Sells, Stupid!

I am always amazed at people boiling down booth bait, CarDoll, etc. to "sex sells, stupid".  Instead of that quick and shallow answer, let's think a minute or two.  About where we work.  And who we work with.

When women started working at dealerships in capacities other than the receptionist, how long do you…

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Added by Keith Shetterly on January 30, 2013 at 4:30pm — 16 Comments


Influencer
6 Types of Content to Make Your Website POP

If there’s one word I hate using in marketing, it’s “engagement”. The term has been so overused and abused since the rise of social media that its meaning has become distorted. It’s defined in different ways and means different things to different people. Thankfully,…

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Added by J.D. Rucker on January 30, 2013 at 1:30pm — 6 Comments

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