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Digital Marketing Conference Prior to NADA Convention Exceeds Registration Goals

The 2011 Digital Marketing Strategies Conference (DMSC) scheduled February 1-3, 2011 just prior to the 2011 NADA Convention has exceeded its pre-registration goals. Brian Pasch, CEO of PCG Digital Marketing, who is organizing the conference, attributed the pre-registration success to dealers focusing on education.



“In a recent survey conducted…

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Added by Brian Pasch on January 25, 2011 at 6:30am — 6 Comments

AdVantageTec, Inc. Announces Thomas Jung as CEO and National Expansion after One-Year Market Test

AdVantageTec, Inc. Announces Thomas Jung as CEO and

National Expansion after One-Year Market Test

For Immediate Release

San Rafael, CA, (January 25, 2011) — AdVantageTec Inc.,  (http://www.advantagetec.com) a location based marketing solution provider for the retail automotive industry, made two key announcements today. First, the company announced Thomas…

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Added by sara callahan on January 25, 2011 at 5:47am — No Comments

One Piece at a Time: Johnny Cash Made Fun of our Dealer Marketing Long Ago!

Marketing for dealerships:  The question is, how do you put it all together?  Do you have a plan for it all and staff to run it at your dealership?  Or are you still making ad hoc decisions to juice up a month with something like a saturation direct mail piece?  Or maybe send some chitzy mailer with a service…

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Added by Keith Shetterly on January 24, 2011 at 10:00pm — No Comments

Independant dealerhip branding and marketing.

  One of the first things that I notice as I look around online for used car dealerhips is that the message they are delivering is confusing... What's your goal? Are you a budget dealership that sells cars for under 3000, or are you a dealerhip that provides imports, or sports cars??? I see so many places trying to tap into just about every market, dealerships with boats, mopeds, budget cars, or what ever... It seems to me that not having a complete sense of self ( owning your position in…

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Added by Clark Collins on January 24, 2011 at 5:40pm — 2 Comments

Utilize QR Codes to Drive Leads to Your Car Dealership

Utilize QR Codes to Drive Leads to Your Car Dealership



If you keep up with the latest digital trends, you know about QR codes. They're similar to bar codes (only with a 2-dimensional pattern) and can be scanned by any smartphone with a QR reader. Once someone scans a QR code, he sees a coupon, special website, video, or whatever the advertiser chooses to use. The opportunities for…

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Added by Paul Potratz on January 24, 2011 at 12:37pm — 10 Comments

Ken Garff Automotive Group Enrolls in Preventive Maintenance Program to Grow Service Revenue and Increase Customer Retention

 

Ken Garff Automotive Group Enrolls in Preventive Maintenance Program

to Grow Service Revenue and Increase Customer Retention

 

San Ramon, CA–January 24, 2011– Ken Garff Automotive Group has implemented a preventive maintenance program to grow its service revenue and boost customer retention with its existing customers. The group began as a single-car dealership…

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Added by sara callahan on January 24, 2011 at 6:36am — No Comments

Facebook Takes Google Turf!

Advertising Age

Facebook Books $1.86B in Advertising; Muscles In on Google Turf

New Estimate From eMarketer Shows Majority of Social Network's Ad Revenue Comes From Small Businesses

By Edmund Lee 



NEW YORK (AdAge.com) -- It turns out…

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Added by Ralph Paglia on January 23, 2011 at 11:22pm — No Comments

Attracting The Next Generation of Automotive Retailer Employees

I'm working on some research surrounding how dealers are attracting new employees and talented college graduates into the automotive retail profession.

From my initial research it appears that car dealers could use some help in structuring career paths and educational opportunities for candidates interested…

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Added by Brian Pasch on January 23, 2011 at 8:00am — No Comments

How Does Google Places Select SERP Reviews?

It’s the question everyone seems to be asking: how does Google choose the reviews that are displayed prominently on Google Places and Google Maps? For example, when searching for “San Diego Restaurants” on Google Places, each Place on page 1 is displayed with a single review as a summary of the business:

So how does Google select that review?  Well, we don’t know exactly, but we have some ideas about the factors that Google is looking to.

 

According to a…

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Added by chatmeter on January 22, 2011 at 9:28am — No Comments

You Control your Reputation

While preparing for my upcoming workshop for the 2011 Digital Marketing Strategies Conference, I continued to run across a common reluctance amongst dealerships to change their focus from a defensive position to an offensive position when dealing with their online reputation.…Online Reputation
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Added by Glenn Pasch on January 22, 2011 at 6:11am — No Comments

BMW Dealers Can Save $2,000 On Website and Marketing Costs





As many dealers know, I am always keeping my ear to the ground to be the first to report on the latest automotive digital marketing and social media trends that add value to the automotive industry. This week a learned that… Continue

Added by Brian Pasch on January 20, 2011 at 8:00pm — 2 Comments

Merging Facebook Places with Facebook Fan Pages

There are two different Facebook pages that you should know about if you’re serious about social media marketing. First is the Facebook Fan page.  Any type of business can create a a business page that can be used to accumulate fans, post new status messages, and manage a variety of tabs like you see… Continue

Added by chatmeter on January 20, 2011 at 7:07pm — No Comments

The ABCs of SEO for Car Dealer Marketing

In the highly competitive environment of automotive marketing, online search results for your car dealership can potentially make or break you.—The quality of the links, however, versus the quantity of the links is what will have a true impact on prospects making a purchase decision. 

 

With that in mind, the following points can help give you a good start in putting together a search engine optimization (SEO) plan that can yield positive results and improved page rankings for…

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Added by Stacy Mueller on January 20, 2011 at 8:18am — 4 Comments

AdAgencyOnline.Net Reviews CloudOne Call Center For Automotive Advertising Agencies

 Automotive advertising agencies are overwhelmed by demands from their auto dealer clients to provide more with less.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of their automotive advertising resource / networking portal http://AdAgencyOnline.Net, recently interviewed James Crouse, the CEO of CloudOne, on his blog talk radio show…

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Added by Philip Zelinger on January 20, 2011 at 7:45am — No Comments

AdAgencyOnline.Net Reviews eVBDS Electric Vehicle Charging Solutions For Automotive Advertising Agencies On Blog Talk Radio

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be interviewing three principals from eVBDS, (Electric Vehicle Business Development Strategies), -- George Stellweg, Forest Williams and Carlos De La Guardia -- on his blog talk radio show Automotive Advertising Experts.  The group of auto industry insiders will be discussing the many…

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Added by Philip Zelinger on January 19, 2011 at 12:00pm — No Comments

Running an Ethical PPC Campaign for Your Dealership

Running an Ethical PPC Campaign for Your Dealership



Recently, we were searching one of our dealership clients (Bill Rapp Superstore) in Google and found that a competitor, Nemith Nissan, is bidding on their dealership's name in search. So when we typed in "Bill Rapp Nissan," a pay-per-click ad showed up saying "Bill Rapp Nissan-we beat their price." Further investigation showed that…

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Added by Paul Potratz on January 19, 2011 at 11:13am — No Comments

Automotive SEM Study Hits 100 Dealership Registrations

The Automotive SEM Study is the follow-up to the successful Automotive SEO Study that was conducted in 2010 by PCG Digital Marketing.

 

The Automotive SEM Study is a FREE 8 week program will guide car dealers through the proper setup, execution, and measurement of paid advertising campaigns. 

For the study, we will be primarily focusing on…

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Added by Brian Pasch on January 19, 2011 at 7:00am — No Comments

Will Dealer Principals Choose To Lead in 2011?

I just got back from a 20 Group meeting and the more I speak to dealer principals the more I am excited about being in the automotive industry. I am very excited about helping dealer principals lead their business in digital…

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Added by Brian Pasch on January 18, 2011 at 12:30pm — 9 Comments

2011 NADA Workshops and Wine Tasting Party





Following the 2011 Digital Marketing Strategies Conference February 1-3rd in the Napa Valley, I will be leading workshops at the 2011 NADA Convention in San Francisco. My workshop is entitled "Blogs, Microsites, and SEO" will be repeated three times on the following… Continue

Added by Brian Pasch on January 18, 2011 at 8:10am — No Comments

Customer Retention: What Can Technology Do For You?

When it comes to choosing a customer retention marketing provider, car dealerships need to evaluate the technology behind the programs.  In looking at this technology, three of the following topics must be addressed:

 

(1)   Will this technology seamlessly integrate your customer data?

 

(2)   Will it be compatible with your operating system?

 

(3)   Will it be able to pull current, actionable customer data?

 

In a perfect world, you…

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Added by Stacy Mueller on January 18, 2011 at 7:14am — No Comments

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