ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
*You can also catch up with Ken on Facebook or email him at…Continue
Added by Ken Beam on January 12, 2011 at 6:55am — No Comments
Establishing an automotive dealer’s online presence can be a difficult proposition. There are a number of elements to think aboutin assembling a plan to make your dealership more visible in the online world.
As part of our ongoing series on building an online presence foryour automotive marketing initiatives (link to first blog here), we’ve offered a few key points that serve as a foundation for your strategy. In this edition, we’ll delve into how making a connection with your…Continue
Added by Stacy Mueller on January 11, 2011 at 1:38pm — No Comments
Added by VJ on January 11, 2011 at 1:22pm — No Comments
I'm sure it's rare that companies receive a thank you but I for one feel it's just as important to pass along positive, as well as negative feedback. Signing up with Contact At Once was the single best move we've done to generate quality leads on people READY TO BUY! Last month alone we sold 10 vehicles that originated through our different chat sites including PrecisionAcura.Com, Cars.Com and Acura.Com.
This month we've already sold 3 certified Acuras during the snow storm when we…Continue
Added by Mitchell Brenner on January 11, 2011 at 9:29am — No Comments
Added by sara callahan on January 11, 2011 at 7:58am — No Comments
Added by sara callahan on January 11, 2011 at 7:00am — No Comments
Want to see an example of an automaker getting on board with social media marketing? Buick is striving to appeal to the social media generation with its latest promotion, Quest for the Keys, integrating location-based social sites like Foursquare, Gowalla, and Facebook Places as well as Twitter and a custom Facebook application. This promotion involves a scavenger hunt in major cities…Continue
“Business Promotion” is major part of any businesses.Several marketing channels and business promotion are available on the market,but which one is best in terms of cost and good methodology to reach maximum number of people?Today I am going stretch some facts about “guest blogging” which is a effective online marketing channel, with zero investment.
Basically two types of guest blogging are used A]Use guest blogger to your…Continue
The Challenge: The automotive industry is recovering from the most massive business contraction in its history. While the playing field…
Added by Shannon Page on January 8, 2011 at 9:29pm — No Comments
Added by Ralph Paglia on January 8, 2011 at 2:30pm — No Comments
“The only thing you’ll will need is crowd control”
That was the tag line I used when I first started “Outside The Box Marketing” in 1997, that business was a direct mail marketing company for…Continue
Added by Ralph Paglia on January 7, 2011 at 9:30am — No Comments
How much of your dealership’s advertising budget goes into promoting your Service Department? Often times it seems that Car Dealers put so much time into getting the Front End ready for Lights, Camera and Action that the Back End gets neglected. Promoting your Service and Parts Center as well as the Body Shop is a healthy way to keep Car Buyers coming into your Service Bay even after their warranty is up.
Consider the age of the average vehicle on the road in your market. All of…Continue
Added by Paul Potratz on January 7, 2011 at 8:28am — No Comments
OK, so here it is. Our web developer showed me our new site in August. It was slick, it was clean, great graphics and I loved that it was not the same web site as EVERY other car dealer on the web. He tells me he has this new program, called WIX, and he can make great looking sites. So, he builds it.
Then I start to read up on it. Wix (As I am sure you all know by know) is 100% Flash.
I start complaining that Google cant find me, and my web guy tells me its…
As a former car salesman and special finance manager, I find that the dishonesty that has overtaken the business is very unsettling.…Continue
In order to build an automotive dealer’sonline presence, there are a handful of points to consider. A recent blog on buildingyour dealership’s online presence highlighted such tips as engagement,reach and choice as valuable techniques in establishing that…Continue
Added by Stacy Mueller on January 6, 2011 at 12:23pm — No Comments
It seems like every time I turn around I hear someone say. “There’s an app for that!”
I would be hard pressed to find 5 other words that so acutely articulate the trend of advertising and marketing today. People are in motion, they are latching on to social media websites like there is no tomorrow. All of these statistics are out there and you can no longer ignore the fact that there is a new way to be advertising and integrating your marketing. The question…Continue
Added by AutoQueen Christine on January 6, 2011 at 9:47am — No Comments
Added by Ralph Paglia on January 6, 2011 at 7:00am — No Comments