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All ADM Member Blog Posts (11,592)


Influencer
Customer Loyalty Begins in the Service Drive

Starbucks or Tully’s? Starbucks! PC or Mac? Mac! Jiffy Lube or Classic Chevrolet? Hmm?

Dealership loyalty is elusive but exists; and winning the hearts and minds of your customers often begins and ends in your service drive. Exceptional service is difficult to find, so when a consumer finds it, they will likely become a customer for life. I once had a service department stay open late to replace a tail light which busted the night before a vacation. I never…

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Added by CDK Global on October 24, 2012 at 9:01am — No Comments


Influencer
51% Of Employers Have Hired Applicant With Criminal Record

According to a new survey by Career Builder, 51% of employers have hired an applicant with a criminal history. Since more than 92 million individuals have a criminal history on file in state databases, according to the Justice Department?s Bureau of Justice Statistics, employers will have applicants that have a criminal past. The key for employers is to run a background check so that they know about any criminal past activities and can make an informed hiring decision. Having a past conviction… Continue

Added by Patric Timmermans on October 24, 2012 at 7:19am — No Comments


Influencer
Wanted: Marketing help from Luxury dealers!

I cannot say enough good things about ADM, especially in times like these!

 

Our dealership has just acquired the Lincoln brand and I am looking for some words of advice...help...?

 

We are a Ford dealer and Lincoln is a "luxury" brand---I am excited to get on this journey and helping build our brand but after meeting with our rep, I am a bit nervous/scared to mess this up lol.

 

I would love to network with a couple of folks who handle internet…

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Added by Ashley Lopez on October 24, 2012 at 7:03am — No Comments


Influencer
Social Link Building, A Wikimotive Ebook

Most businesses understand the benefits of search engine optimization, but many miss out on easy opportunities. Building backlinks is common, but social link building is often…

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Added by Timothy Martell on October 24, 2012 at 6:52am — 5 Comments


Influencer
Where did my Yelp Reviews go?

As I write this article, I am in literally sitting at an Internet Sales 20 Group where my colleagues and I are sharing best practices with over 50 dealers.  It seems that auto dealers are concerned more about their online reputation now than ever before.  While it is great to see dealers place a focus on it there still needs to be a structure in place that will create a strong reputation for the dealership.  Once a structure is in place, managing an online reputation is actually a very…

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Added by Stan Sher on October 24, 2012 at 4:59am — No Comments


Influencer
The Digital Lot™

The Digital Lot™ is our real lot now:  Ninety percent of our customers shop online these days, and of those only twenty-two percent drop a lead or call us before visiting.  Essentially, this means that nearly eighty percent of all our floor sales traffic comes in already having rapport with…
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Added by Keith Shetterly on October 23, 2012 at 8:00pm — 13 Comments

Plagiarism, And How To Avoid It

CBS Sunday Morning aired a news package over the weekend that highlights the prevalence of plagiarism in the digital world. With just a few quick mouse clicks, we can highlight, copy, and paste another’s work and claim it as our own. While it may be…

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Added by Stephen Jackson on October 23, 2012 at 1:00pm — 3 Comments


Influencer
Reversals Shown in Latest Auto Price Trends

Following is this week’s edition of Beggs on the Used Car Market. What a variety of comments we received throughout this past week from dealers around the country. From the Pennsylvania market the “demand seemed to be up”, while not too far away geographically at an Indiana auction the feeling was that “prices seem to be dropping”. A Michigan report felt…

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Added by John Sternal on October 23, 2012 at 12:00pm — No Comments


Influencer
Google Analytics For Car Dealers Part Four

If you have been following this series on Google Analytics for Car Dealers, this is the fourth article in the series.  The previous articles can be found on the below links:

 

  • Part One - …
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Added by Brian Pasch on October 23, 2012 at 11:55am — No Comments


Influencer
DMEa/Automotive News Webinar: Best Practices for Compliant Marketing

Free webinar on October 30th, 2012, at 2 p.m. teaches dealers best practices for compliant marketing

 

Daytona Beach, FL–October 23, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the fourth in a series of webinars the company is hosting with Automotive News. This webinar addresses the critical issues of compliance, including…

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Added by Crystal Hartwell on October 23, 2012 at 7:53am — No Comments


Influencer
3 Birds’ Own Chad Smith Wins Triangle CIO of the Year Award

For more information contact:

Adriana DiFranco

3 Birds Marketing

(919) 627-8784

adriana.difranco@3birdsmarketing.com



FOR IMMEDIATE RELEASE



3 Birds’ Own Chad Smith Wins Triangle CIO of the Year Award

Smith Recognized As A Leading CIO in Innovation &…

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Added by Arnold Tijerina on October 23, 2012 at 7:06am — No Comments


Influencer
SEMPO Lobbies The FTC To Change SEM Regulations

Google has been taking a lot of heat lately for some alleged shady business practices. We told you last week about the FTC's plan to file an anti-trust case against them, now it…

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Added by Timothy Martell on October 23, 2012 at 6:00am — No Comments


Influencer
How Building Security and Audits Prevent Employee Theft (Part 3 of a 5 Part Series)

This series focuses on proven techniques to stop employee theft and fraud at your auto dealership.



10. Investigate

9. Audits

8. Hotline

7. Effective screening



6. Review building security

Have a plan in place that limits employee access to sensitive areas. Look for weaknesses such as back office security- who has access, are there protocols for where people should or shouldn?t be? Use key cards, pass cards or fobs to keep people out of areas where they… Continue

Added by Patric Timmermans on October 22, 2012 at 4:17pm — No Comments


Influencer
59% of Under-35 Auto Service Customers Want Communications Via Mobile Apps

DMEautomotive survey reveals auto service customers open to variety of communications platforms; BUT majority of younger demo want contact through ALL platforms

Key Findings:

  • Over a third of consumers are open to receiving communications from their automotive service providers via each platform
  • Eighty-nine percent of those under 35 welcome contact via email; 85% via mail; 64% via…
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Added by Crystal Hartwell on October 22, 2012 at 10:34am — No Comments


Influencer
Need more of a Following?

You have a loyal group of followers right? They love the content you email out or blog about and share it religiously with their friends. Problem is, that loyal group of followers is  pretty darn small. So how do you get your word out there? Recruit…

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Added by Ketty Colom on October 22, 2012 at 7:58am — No Comments


Influencer
People Are People

Found this post on one of my social media news feeds one afternoon. "Two hundred inactive FB 'friends' going today so I can make room for those that want to play here. SeeYa.'   This statement was posted by someone I consider a fairly savvy promoter, especially in social media, for a highly visible education and motivation organization.  Of…

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Added by Stephanie Young on October 22, 2012 at 7:00am — 13 Comments


Influencer
Victory by Inches: The Key to Auto Dealers’ Sales Success in a Social World

Social media is an increasingly relevant marketing tool for auto dealerships. Its ability to engage consumers where they socialize today -- and then pull them into the showroom -- is a growing reality.

However, social media at your dealership doesn’t mean much if the sales team is forgetting the basics –…

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Added by Patrick Kelly on October 22, 2012 at 6:30am — No Comments


Influencer
One Command Partners With 3 Birds Marketing

For more information contact:

 

Adriana DiFranco

3 Birds Marketing

(919) 627-8784

adriana.difranco@3birdsmarketing.com

 

FOR IMMEDIATE RELEASE

 

OneCommand Partners With 3 Birds Marketing

To Power Its Newsletter Connect™…

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Added by Arnold Tijerina on October 22, 2012 at 4:59am — No Comments


Influencer
A Fun Way that Dealers can Improve their SEO and Touch the Community

When the topic of SEO comes up, many people envision HTML code and meta tag adjustments. They think of keyword stuffing. They consider the bounds set by the OEM of what they can and cannot do with their websites and how far they can push the boundaries to extend their market reach.

They don't usually imagine finding…

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Added by J.D. Rucker on October 21, 2012 at 9:55pm — 2 Comments


Influencer
Certified Female Friendly® Meade Lexus named Top 100 Dealership to work for by Automotive News

Congratulations to Ken Meade and the Meade Lexus Group in Michigan for being named as one of the 2012 Top 100 Dealerships to work for by Automotive News! I also wanted to thank Ken personally for the strong testimonial on…

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Added by Jody DeVere on October 21, 2012 at 8:49am — 1 Comment

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