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All ADM Member Blog Posts (8,956)

The Digital Divide – it’s not what you think it is

“Communication with you customers has never been easier…and yet your customers have never been further away.”

For some time now I have been thinking and battling it out with several blog opponents on conversion and why it is so important. It really comes down to breaking through the Digital Divide between you and the customer.

To do that you need to PERSONALLY INTERACT WITH THEM and to do that you need contact information… PERIOD.



Added by Larry Bruce on April 15, 2011 at 7:42pm — 1 Comment

Google Places To Retire Yellow Tags

Here is an announcement that I received today from Google:


At Google, we’re always working to innovate and improve ways for small businesses to get online and reach more customers. At times, though, we have to decide where to focus our efforts and which technologies we expect will yield the most benefit to users and businesses like you in the long run.

In that spirit, we are retiring Google Tags for all users on April 29, 2011. No action is required…


Added by Brian Pasch on April 15, 2011 at 2:30pm — No Comments

Multi-Task Like a Millennial - Leveraging Multiple Media Simultaneously

Keynote Speaker :

Tamara Darvish 

Vice President



Added by Ralph Paglia on April 15, 2011 at 1:45pm — No Comments

Getting The Most From The 10th Digital Dealer Conference & Exposition

As people are getting prepared to depart for Orlando and the Digital Dealer Workshopsfollowed by the 10th Digital Dealer Conference & Exposition, I thought some advice from someone who’s been to 6 of the 9 previous conferences would be helpful for those first-timers.…


Added by Arnold Tijerina on April 15, 2011 at 11:33am — 1 Comment

Ford Fiesta Movement

Ford Fiesta

Fiesta Movement  |  Phoenix  |  The Movement

Phoenix Fiesta Movement

For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we're letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011…


Added by Ralph Paglia on April 15, 2011 at 9:04am — No Comments

Learning Auto Sales, Conquering a New Land or Using Chopsticks All Take the Same Mentality

     Did you know that over 80% of auto sales representatives leave the business within the first year?  Not just leave the dealership, leave the business!  Then, a large portion of the remaining twenty percent change dealerships.  How can we lose more than three quarters of our new-hires within the first year?  “They couldn’t handle it.”  You may say.  “Not tough enough.”  “Not cut out for it.”  Or as I have said before, “They’re either lazy or they’re stupid.”  There are elements of…


Added by Brad Alexander on April 15, 2011 at 8:59am — No Comments

Think Spring at Douglas VW! Watch Ken Beam show you a great deal on an EOS Convertible!

Watch Ken Beam show this gorgeous 2008 VW EOS Hard-Top Convertible at Douglas Volkswagen in Summit New Jersey.

As Union County New Jersey`s Select VW Certified Pre-Owned Dealership, we always have an excellent selection of clean, low mileage Certified Volkswagens in stock! To learn more about Douglas Volkswagen Certified… Continue

Added by Ken Beam on April 15, 2011 at 7:30am — No Comments

Reputation Management or Social Media?


Added by Ralph Paglia on April 15, 2011 at 7:20am — No Comments

Flushing Your Olympic Marketing Down the Drain of Bad Processes

The OEMs and the vendor/consultant marketplace are more and more teaching dealers all about modern marketing, and I get why:  Generating good traffic these days requires lots more than a newspaper, radio, or TV ad.  We’re all being shopped on the Internet by customers, and we need to be there, and be there strong,…


Added by Keith Shetterly on April 14, 2011 at 11:00am — 7 Comments Car Configurator Provides Unique Benefits to Online Vehicle Shoppers and Auto Dealers


Boca Raton, FL - (April 13, 2011) -- today revealed its new Car Configurator package that allows online vehicle buyers the opportunity to build the new or used vehicle of their choice and gives auto dealers an…


Added by sara callahan on April 14, 2011 at 7:35am — No Comments

VinSolutions Announces Certification with Mitsubishi for Dealer CRM and ILM

Overland Park, KS – April 13, 2011 – VinSolutions, an industry-leading developer of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has been approved by Mitsubishi for certification as a Certified Lead Management Provider (CLMP). 



Added by Joseph Little on April 14, 2011 at 6:38am — No Comments

Bing Announces Major Update to Local Listing Center

Bing Business Portal

Bing has decided to update their sleepy Business Listing product with all the focus that the market has placed on Google Places. Bing has always had an equivalent to Google Places called Bing Local Listing Center but now they have made a major upgrade and renamed it to Bing Business Portal.

New Interface and…


Added by Brian Pasch on April 14, 2011 at 1:38am — No Comments

Check it out! Ken Beam strikes again! Video results in another sale at Douglas Volkswagen!

This EBlast was sent to a Lady on Thursday and on Friday she walked in and bought this gorgeous 2008 VW EOS Convertible!


Sooooooooooooooooo if you think Video doesn`t cut it, you`re missing the boat my ADM Friends!


Have fun at Digital Dealer…


Added by Ken Beam on April 13, 2011 at 8:03pm — No Comments

August 1959!

Like many small, hometown dealerships Matt Saxe Chevrolet in Belle Plaine, MN, he has a wall dedicated to the pictures of the dealership over the last century! I love looking back at the old pictures, seeing how the towns have changed, the people in the pictures, the pride of the local car dealer... but one picture in particular caught my eye. The date on the picture was August 1959. It showed the dealership proudly displaying 8 beautiful Chevrolets outside and a large sign that said Inventory… Continue

Added by Katie Donovan on April 13, 2011 at 8:39am — 1 Comment

Digital Dealer Update: 5 days!

The Digital Dealer Workshops start in 5 days! The workshops run Monday, April 18th thru the morning of the 19th which leads right into the Digital Dealer Conference! A day and a half of hands-on training by 7 top instructors! Be sure to register for this OFFICIAL add-on to the 10th Digital Dealer Conference & Exposition which will be April 19-21st at…


Added by Arnold Tijerina on April 13, 2011 at 8:34am — No Comments

Automotive Customer Centricity Summit to Feature DCH Auto, Ford, Gartner, Hyundai, Volkswagen, and More on June 14, 2011

Automotive Customer Centricity Summit to Feature DCH Auto, Ford, Gartner, Hyundai, Volkswagen, and More on June 14, 2011


Jon Munzel founded Thought Leadership Summits (TLS) seven years ago with the goal of developing exclusive events that enable executives to have high-quality interactions with fellow thought leaders. With his background in the automotive industry, Jon quickly recognized the need for a Summit addressing…


Added by Ralph Paglia on April 13, 2011 at 7:30am — No Comments

VinSolutions Announces Lead Certification with Saab

VinSolutions is currently certified with thirteen (13) Original Equipment Manufacturers (OEMs) with new partnerships in development.

Overland Park, KS – VinSolutions has announced their certification by Saab Cars North America (SCNA) as an approved lead management vendor. Benefits to the VinSolutions dealership customers of this (OEM) partnership include the guarantee of up-to-date requirements to maintain quality lead service at the most direct price. VinSolutions is committed to… Continue

Added by Joseph Little on April 13, 2011 at 6:25am — No Comments

I wished I would have had Pavlov on my Internet would've rang the cash register bell more often

Russian physiologist Ivan Pavlov famously tantalized his dogs by ringing a bell to alert them that food was about to be served. The dogs, soon wise enough to associate the sound of a tinkling bell with a big juicy steak, began to salivate each time the bell tolled.

This associated behavior is known as “classical conditioning,” and the parallel between the doghouse and the dealership cannot be clearer. Obviously, the incoming…


Added by VJ on April 12, 2011 at 5:00pm — 2 Comments

What Google's Farmer Update Means to Your Dealership

Google announced what may ultimately be one of the biggest changes to their algorithm yet.

From the Official Google Blog: "Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This…


Added by Ralph Paglia on April 12, 2011 at 4:44pm — No Comments

Most Automotive Marketers Use Social media

9 in 10 Automotive Marketers Use Social Media



Ninety-three percent of marketers use social media to market their businesses, according to a new survey from SocialMedia Examiner.…


Added by Ralph Paglia on April 12, 2011 at 4:22pm — No Comments

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