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All ADM Member Blog Posts (10,684)


Influencer
Who is the Loudest in Automotive?

Very often, the most popular person in the room is the one with the largest microphone.  Sometimes, the person everyone is listening to just has the most important things to say.  Others are recognized just because they are always right there, in your face.  So I ask… who do you think is the loudest in the automotive industry?



I know this is going to be a sensitive subject.  I don’t want feelings to be hurt.  This is subjective.  When you hear the word “loudest”, whom do you think…

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Added by Joe Webb on May 16, 2012 at 7:51am — 4 Comments


Influencer
Survey says: Hispanics use Social Media the Most -Tips on how to reach this Demographic by a Latina

In one of my college classes, my professor asked a student to pick five people at random. I was chosen as one of the five. We stood up in front of the class and my professor asked, “Which ethnic group isn’t represented by these students?”  One of the students raised their hand and said, “There are no Hispanics in this group.” I shook my head in annoyance and said, “No, I’m Puerto Rican!” Which was followed by, “Oh I’m sorry, you don’t look Hispanic.”…

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Added by Ketty Colom on May 16, 2012 at 6:59am — 2 Comments


Influencer
Build Loyalty with Five Metrics: #5—Member Repurchase Intent

Dealerships with the most effective loyalty programs drive results in five key areas: marketing responsiveness, sales-to-service conversion, service visitation, retail member spend and member repurchase intent.

 

This is the final blog in a five-part series where I explain how loyalty programs improve each of these metrics. Last week I touched on retail…

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Added by Mike Gorun on May 15, 2012 at 4:01pm — No Comments

ClearMechanic Launches OpenTable for Car Repairs...

FOR IMMEDIATE RELEASE

Media Contact:  Laurie Halter

Charisma! Communications

Ph (503) 245-3140

Laurie@charismacommunications.com

 

 

ClearMechanic Launches “OpenTable for Car Repairs”

 

New solution helps service centers attract and provide…

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Added by Laurie Halter on May 15, 2012 at 10:10am — No Comments

7 Tech decisions that make you Say HMMM!

When you read a lot you come across a wide range of articles and information that raises an eyebrow and makes you say "hmmmmm".

Queue the music video

This is a short list of 7 Decisions made by Technology companies that make me say "Hmmmm." There will be more, and feel free to add your own. As a note, these are not in order of importance, and while the actual numbers or dates may be off -- the points are still the same. I'm blogging, not submitting a…

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Added by Todd Katcher on May 15, 2012 at 9:30am — No Comments


Influencer
Foursquare- Tips on Playing the Game for Your Dealership

This past weekend my brother was in town visiting and the moment he walked into any store or bar he exclaimed, “Oh! I gotta check-in on Foursqaure!  There might be deals!”  According to an Empathica survey, one in three consumers recently followed through with a recommendation…

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Added by Ketty Colom on May 15, 2012 at 6:26am — 10 Comments


Influencer
Things I Learned About Customer Loyalty From Spinal Tap





One of my favorite movies of all time is “Spinal Tap”.  It’s a classic.  People remember it, even though it was filmed 20 years ago.  Lines are quoted, songs are hummed, and people have parties dedicated to it.  I can quote nearly every line of the movie.   Not a great movie, by any stretch of the imagination, but it’s one of the most beloved films of all time.

Turns…

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Added by Tim Clemens on May 14, 2012 at 2:21pm — No Comments


Influencer
The Difference Between A Professional And An AMatuer

As we reach the mid year time, many of us make decisions.  Some even make commitments to change certain aspects of their life and their profession.  Unfortunately, far too many change absolutely nothing because they believe that their career is subject to the mercy of the markets.  They boast about how they were a top producer during the market high points, and continue doing the same things they did when customers simply showed up with checkbooks in hand.

     Case in point.  A good…

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Added by John Fuhrman on May 14, 2012 at 7:30am — No Comments

CAR-Research XRM Adds New “Prospecting the Household” Feature to CRM; Helps Auto Dealers Use CRM to Capture More Sales

Houston, Texas, May 14, 2012 -- CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the addition of a new “Prospecting the Household” feature to its CRM that helps auto dealers unearth a…

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Added by Kurt Kubicki on May 14, 2012 at 5:00am — No Comments

Transparency is Not a Dirty Word

Shortly after I began writing this post, an article popped up on my Google Alerts about another dealer group, accused of deceptive marketing by their state attorney general’s office, having to pony up a six-figure settlement. Not surprising at all, I’m used to seeing these types of articles on a…

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Added by Jim Radogna on May 12, 2012 at 9:00pm — 21 Comments


Influencer
Automotive Workshops Coming to New Jersey on June 12th

First Class Educators has announced a NJ date in the 2012
 Pit Stop Marketing tour. The Pit Stop automotive marketing conferences offer hands on workshops, demonstrations and thought provoking dialogue by marketing experts, trainers and vendors to help dealers operate more…

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Added by Brian Pasch on May 11, 2012 at 6:00pm — No Comments


Influencer
Sad News: Auto legend Carroll Shelby, father of Cobra, Dies in Dallas

Today is a Sad Day for the Automotive Industry and the World of Automotive Enthusiasts... Carroll Shelby has passed away at the age of 89 in Dallas, Texas.…

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Added by Ralph Paglia on May 11, 2012 at 1:30pm — 3 Comments


Influencer
Social Media Content; Best Days and Times for Car Dealers to Post

Optimal Times for Car Dealer and OEM Link Posting Differ Across Social Networks

When car dealers and automotive marketers are looking to achieve high click counts, the optimal time to post is…

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Added by Ralph Paglia on May 11, 2012 at 12:30pm — 6 Comments

Looking for a GREAT BDC Manager

The last few years have been great for us. Our dealerships LOVE the internet. When things started to look bad we decided it was time for a change. We knew that embracing the internet and marketing our dealership online was the only way to make sure that we could continue growing. With the help of several guys like Brian Pasch, Ralph Paglia, Sean Wolfington, Dave Boice and many others, we have been able to create a very dominant presence online for Brickell Honda, Brickell Buick GMC and our…

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Added by Alex Andreus on May 11, 2012 at 8:38am — No Comments


Influencer
Top 10 Blog Posts for the 2nd Week of May

The most trusted name in live chat brings the best blog posts and auto news stories right to you! We monitor industry trends and the auto dealer  community every week to bring you the top ten automotive stories from around the globe. This weekly edition - a creepy looking six-legged car, Mitt Romney takes credit for the auto industry, the Kentucky Derby, and a…

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Added by Ketty Colom on May 11, 2012 at 6:26am — No Comments

You have a Beautiful Dealership…Now what?

You have spent hundreds of thousands of dollars to build or beautify your dealership.  Your advertising budget equals or exceeds that amount.  Your inventory has been posted online, and there are plenty of choices for potential customers to make a great selection.  CSI scores have never been higher at the dealership than they are right now!

So why are your salespeople standing around wondering why there are not any customers to sell a vehicle to?  Is there grumbling going on in the…

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Added by James Schaefer on May 10, 2012 at 7:02pm — No Comments


Influencer
Online Advertising Growth - Because It Works!

Online Ad Revenues Hit Record $31.7B in 2011, Surpass Cable TV

Internet advertising revenues reached a record $31.74 billion in 2011, representing a 21.9% increase from $26.04 billion in 2010, …

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Added by Richard J Bustillo on May 10, 2012 at 3:45pm — No Comments


Influencer
HOW to get over YOUR Sales Slump

HOW to get over YOUR  Sales  Slump

Action Plan

Sooner or later, every salesperson experiences a down period of sales results. These periods are normal and to be expected.  Look, you have been down this road—but you sure can’t afford to stay in a funk.  Here are some hints to fill the bank back up!  

               They are:

1.         An attitude slump.         2.     …

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Added by Dave Kemp, the Automotivator on May 10, 2012 at 2:42pm — No Comments

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