Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Big Tom LaPointe on March 10, 2013 at 3:00pm — No Comments
It's one of the toughest decisions to make. Most who should do it are unwilling to pull the trigger. Unfortunately, mistakes made in the early days of growing a Facebook page often require you to head back to the drawing board, erase everything, and start fresh.
Most companies and marketing agencies are now aware that buying Facebook fans is an exceptionally bad idea. The quality of the fans is…
Added by J.D. Rucker on March 10, 2013 at 7:00am — No Comments
|by Shaun Kehrberg, Product Marketing Manager, Digital Advertising…|
For the most part, most dealers understand the importance of having content on their websites. They know that search engines love unique content and if they have any hope of ranking well for keywords other than their own name, they need content to help expand their reach.
Things have been changing a bit for the last…Continue
Dealers framing their inventory and the dangers that represents for VDP page views.
The practise of ‘framing’ your inventory pages seems to continue till this day in 2013 using a technology created and used many moons ago. It’s very old school, it’s bad for business and to put it bluntly, it’s just being…Continue
Added by Kevin McKillop on March 8, 2013 at 12:00pm — No Comments
Interdependence — A Better Way, A Higher Way
As children, most of us have heard that we should grow up and learn to become independent. This message was drilled into our minds by our parents, teachers and extended family members alike. What they didn’t know, and…Continue
Added by Sean V. Bradley on March 8, 2013 at 11:53am — No Comments
As you can see from the image, direct mail hasn’t changed much in the past 90 years (except for the prices!). Why should it? It works to get good looking information in front of a lot of…Continue
Here's a quick post for you (I know many of my recent posts have been pretty long).
If you have an email database of your customers and prospects and you are using Facebook advertising to promote your page or posts, there's absolutely no reason why you shouldn't be advertising directly to your database. While I don't recommend jumping in…Continue
Added by J.D. Rucker on March 8, 2013 at 6:00am — No Comments
March 7th, 2013 | ***FOR IMMEDIATE RELEASE***
From Scott Pitman, Operating Partner and Chief Evangelist – Suzuki of Wichita (and now Subaru of Wichita).
The Suzuki of Wichita family is…Continue
Autoweek reported today that Black Book data for February shows only four of the 14 styles of trucks dropped in value when compared with February 2012, with all other used trucks showing an increase during the same time frame.
According to the…Continue
Added by Big Tom LaPointe on March 7, 2013 at 4:00pm — No Comments
Let’s start with creating a BDC. We would hire women between 35-50, pay them $20 an hour to set appointments. Most of these women would be moms with kids in school so getting to the dealership by 8:00am would be no problem.
After the BDC confirms…
For the past several years, the land of hope and incredible prosperity where supercar development takes place has been a wasteland. All of a sudden, six incredible performance beasts storm onto the scene, most notably halo offerings from Italian sportscar giants, Ferrari and Lamborghini. The Italians showcased the laFerrari…Continue
Added by Big Tom LaPointe on March 7, 2013 at 8:00am — No Comments
The first Internet Sales 20 Group in Chicago was a HUGE Success!
One of the MOST exciting workshops was conducted by Sherry Hale of Dealix.
Sherry did an awesome job explaining in detail, EXACTLY how a dealer goes and sets up a POWERFUL3rd party provider strategy.…Continue
Added by Sean V. Bradley on March 7, 2013 at 7:30am — No Comments
Most infographics are designed to convey a message in a visually stunning fashion that allows the viewer to digest large amounts of information through the fastest method of transfer available: visually.…Continue
There was a promise made when the automotive industry started embracing online marketing ahead of traditional advertising, when dealerships started hiring internet managers with marketing experience or making them pure marketing managers altogether. This was the promise of the last two years and many vendors have done their…Continue
Added by Richard Valenta on March 7, 2013 at 4:30am — No Comments
Look at your team. Let me describe one of your members and see if you can spot them.
They are not the most vocal of the group. They are on time, they…Continue
Twitter Says Promoted Tweets Are Working for Businesses, Including Car Dealerships...…Continue
The first thing I think of when hearing the words “in sync” is the 1990s group, ‘N Sync. The group got its name when Justin Timberlake’s mom said how “in sync” the boys were. The name is also a play on the last letter of the first name of each member of the group.
Just as ‘N Sync…
Added by Lisa Paolino on March 6, 2013 at 1:30pm — No Comments