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All ADM Member Blog Posts (13,017)

Gas Prices Decline But Trucks Still Show Decline

Here is the latest used car market report from Black Book and Ricky Beggs. As we track and report the used market values there is one piece of information that doesn’t come from an electronic data feed or from individual sales data gathered by the Black Book survey personnel. This is the direct insight we glean as we have numerous one-on-one conversations with auctioneers, individual buyers and sellers and various remarketers, while we as editors attend the physical auctions. We almost look…

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Added by John Sternal on July 3, 2013 at 8:22am — No Comments


Influencer
What's Behind the Facebook Like?

 

Why do consumers like your Facebook fan page? Are you eager to gain fans and do so by offeringenticing offers, contests, and deals? Well there’s finally a report that gives us…

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Added by Ketty Colom on July 3, 2013 at 8:18am — No Comments

Stop Struggling With Content Development





Do you struggle to find content for your website? In this week's Think Tank Tuesday, I'll show you the ideal place to get 200-300 pieces of relevant content for your website every month.

Visit out website: www.ppadv.com

Like us on Facebook:…

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Added by Paul Potratz on July 3, 2013 at 6:17am — No Comments

Come on down

Every year Australian dealers and their industry allies get just one chance to dramatically boost their sales, network and reinvigorate their perspective on business in a unique setting.

In 2013 the Australian Automobile Dealers Association National Dealer Convention returns with ideas, workshops and…

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Added by charles bayer on July 2, 2013 at 4:01pm — No Comments

July Specialty Market Report

Here is the July specialty market report from Black Book. As we start the second half of 2013 the activity within the specialty markets is continuing to gain strength in the activity taking place and especially within the medium and heavy duty trucks and commercial trailers. Even though supplies are still somewhat limited within the motorcycle and powersports and the recreational vehicle, mostly due to low…

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Added by John Sternal on July 2, 2013 at 2:48pm — No Comments


Influencer
Advanced Attribution in Google Analytics: Track the Customer Journey

When drafting your fantasy basketball team, would you rather have the star forward who scores in style, or the solid background player who makes assist after assist? Do you have a sense of which marketing activities are your best utility players? If not, Google Analytics has launched two major changes in June that will make it much easier to track your customer journey from first touch to the final sale.…

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Added by Matthew Kolodziej on July 2, 2013 at 1:16pm — No Comments

How to Spot-Check Your PPC Campaign – and Your Provider

If you suspect that half the money you spend on paid search marketing is wasted but you don’t know which half, this piece was written to help you figure out which.  By no means is it an advanced guide, especially with all the advancements and changes taking place this very moment on multiple paid search platforms. 

Throughout business school, one of the many die-hard rules of business, regardless of industry or region, was “If it’s not your core competency, outsource it to someone…

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Added by Camille Forte on July 2, 2013 at 7:57am — No Comments

DealerCentric’s Get Pre-Approved in Seconds® Program Goes Mobile

First mobile-optimized auto financing application for dealerships helps bring financing to the ‘front’ of the sales process; drives more pre-approved, high-quality customers

 

Mission Viejo, CA – July 2, 2013 – DealerCentric Solutions, the consumer finance management system innovator, today announced that its industry-leading online credit application platform Get…

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Added by Crystal Hartwell on July 2, 2013 at 7:12am — No Comments

What History Can Tell Us about Loyalty

The British are coming” shouted Paul Revere in his famous midnight ride frantically trying to warn colonists of the impending attacks by England.

 

Did you know that statistically only 4 in 10 people cared about this news? Only 40% of colonists supported the revolution, with some…

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Added by Mike Gorun on July 2, 2013 at 7:08am — No Comments

The Wrong Ways (and right way) to do Contests or Giveaways on Facebook

Facebook Contest

There's a trend on Facebook that simply won't die. Many dealership pages continue to offer giveaways, contests, and even "exclusive" games on Facebook in order to get more fans. It has been proven over and over again to be ineffective at getting targeted, high-quality fans but there seems to be an insistence on continuing it in order to bulk up the numbers.

The problem with this is…

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Added by J.D. Rucker on July 2, 2013 at 6:00am — No Comments


Influencer
Getting in Front of the Right Company Is Not Enough: Debunking Misconceptions about B2B Marketing

Monday, July 1, 2013 BySean Callahan

 

There have been myriad technological advancements in B2B marketing in the past few years. Improvements in targeting, display advertising and marketing automation are just three of the digital…

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Added by Bill Cosgrove on July 1, 2013 at 10:00pm — No Comments

Tom Cross Honored As Newest Ring of Honor Member

 

Black Book is proud to announce that Tom Cross, President, was honored as the newest member of the prestigious Ring of Honor for the National Independent Automobile Dealers Association (NIADA). The award was presented at the National Leadership Awards Banquet during the annual NIADA Convention and Expo in Las Vegas on June 26.

 

Cross has led Black Book as President since 2007, and he becomes the 23rd industry…

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Added by John Sternal on July 1, 2013 at 12:45pm — No Comments

How to Know in 30 Seconds if Your Facebook Presence is Working

Over the last couple of weeks, my exploration into the world of effective automotive social media has turned more towards pitches and consultations. We’ve spent 9 months now digging deeper than ever before into what constitutes success and we’ve come to the conclusion that it’s pretty simple – if you aren’t selling cars and driving business to the…

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Added by J.D. Rucker on July 1, 2013 at 5:30am — 3 Comments

From the NCM Institute: The Used Vehicle Age Management Process Written By: Garry House

Written By: Garry House

Last month I published a blog focused on the difference between good and great automobile dealers, and I promised to follow that up by discussing what we, at the NCM Institute Center for Automotive Retail Excellence, have learned about the differences between some of the good and great processes employed by these dealers. This is the first of those follow-up articles.

Most every dealership manager…

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Added by Garry House on July 1, 2013 at 5:30am — No Comments

Social Media Doesn’t Take Weekends Off

I was having a casual conversation with a counterpart at a different automotive social media company yesterday when he asked, “Why do you guys monitor on the weekends? The dealer doesn’t care and as long as we reply on Monday, they’ll be fine.”

The discussion that ensued was long and nearly got heated. Thankfully, cooler minds…

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Added by J.D. Rucker on June 30, 2013 at 5:00am — 1 Comment


Influencer
Business Social Media Differs from Personal Social Media

It is always difficult when we have something that can be used for both personal and professional gain. Since many of us began using social media to connect with friends, family and like-minded people, we forget that it is not the same application for business.

Understanding that there needs to be a difference is where your success can begin. Applying…

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Added by Erin Ryan on June 29, 2013 at 2:30pm — 1 Comment


Influencer
The Transformation of Customer Service

Our philosophy at MPi centers on using technology to increase efficiency and generate more revenue for the dealership, while ensuring a better customer experience and an increase in customer retention. However, sometimes it’s the small things that contribute to this effort.

 

A recent…

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Added by Richard Holland on June 29, 2013 at 6:31am — 2 Comments


Influencer
Mary Meeker’s Famed 2013 internet trends: all the slides plus highlights

 

The waiting is over. For the second year in a row, Mary Meeker is unveiling her now famed Internet Trends report at the D11conference.…



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Added by Bill Cosgrove on June 29, 2013 at 4:00am — 2 Comments

Which Leads Do You Want To MISS? Why 24/7 Live Chat makes (dollars and) sense for ROI

Some say that a dealer doesn’t need overnight chat operators because their research shows that only 10 percent of dealership web traffic occurs between midnight and 8 am. They estimated that with a 3 percent chat rate that would extrapolate to only 15 chats per month with 5,000 visitors. Here’s why even if those figures are accurate, round-the-clock live chat…

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Added by Big Tom LaPointe on June 28, 2013 at 11:57pm — No Comments


Influencer
Automotive Future - Australia

In the ever increasing cycle of manufacturer pressure to reach a selected volume, differentiation is more important than ever. How and where is the question.

 

To put volume targets into context, last year VFacts recorded 1,112,032 new passenger cars, SUVs and commercial vehicles were delivered to customers during 2012 and this year Dealer targets set by the…

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Added by Sair Buckle on June 28, 2013 at 9:46pm — No Comments

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