Buying a car is much easier than it was ten years ago. Information that was…
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Crystal Hartwell on October 5, 2011 at 6:00am — No Comments
Mike Martinez Joins DMEautomotive as Chief Marketing Officer
Digital Sales and Marketing Veteran to Drive Brand, Marketing and Sales Momentum of Automotive Marketing Leader
Daytona Beach, FL -- October 5, 2011 – DMEautomotive, the industry leader in science-based, results-driven…Continue
Added by Crystal Hartwell on October 5, 2011 at 5:47am — No Comments
The Publisher delivers ROI beyond the dealer’s website.
October 4, 2011, Dallas, TX: SiSTeR Technologies, a provider of applications and hosted services for the automated creation and management of multimedia marketing, today announced the release of their new application – the Publisher - as part of their 4DF video player that is currently published on over 5,000 auto dealers websites, major third party leads providers, Facebook and direct link from YouTube to…Continue
Added by TERRY GIBSON on October 4, 2011 at 2:50pm — No Comments
Dealers are able to save deals and customers on a daily basis when they receive mobile alerts.
Whenever a customer is mishandled on the phones…Continue
Added by Ralph Paglia on October 4, 2011 at 2:30pm — No Comments
NewVehicleConnect™ is a program that sends a communication to selected new vehicle customers, offering an…Continue
Added by Ralph Paglia on October 4, 2011 at 2:25pm — No Comments
There are only so many options for those vehicles that aren’t selling well or simply have to go. There is of course the physical and online auction as well as sites like OVE.com that claim to be dealer to dealer wholesale oriented. In reality many of those sites are auction owned and carry many of the same fees. So has nothing really changed in all these years?
We now live in a world that is leaning more and more towards a “Social” means of accomplishing it’s sales and…Continue
Added by Jason Leger on October 4, 2011 at 2:16pm — No Comments
Added by Ralph Paglia on October 4, 2011 at 1:30pm — No Comments
One of the problems with our business is that the Digital people who work in dealerships these days all want to be consultants. Rather than focusing on helping the dealer who pays them every week, they spend a majority of their time trying to brand themselves and network so that they can jump ship. I wish people…Continue
What better way to reach your existing and potential new customers, everyday 24/7, in a non-intrusive manner. This is one of the most powerful marketing breakthroughs of our…
Added by Ralph Paglia on October 4, 2011 at 11:30am — No Comments
In today’s market it is imperative for dealers to optimize their online marketing strategy. Video Search Engine Optimization (VSEO) is one of the most effective means of generating the highest possible volume of quality traffic to your web site.
Dealerships like Napleton’s Palm Beach Acura, in West Palm Beach, Florida, recently implemented a digital marketing platform to…Continue
Added by Ralph Paglia on October 4, 2011 at 11:07am — No Comments
Team Velocity Marketing Case Study
Cerritos Dodge Chrysler Jeep in Cerritos, CA, has been a successful part of the Browning Automotive Group for the last 25 years. Lately their sales and service activity is soaring with sales up 75%, 50% over the same period in 2010; and vehicles serviced increasing 410%, with ROs for vehicles in Cerritos’ primary…Continue
Added by Ralph Paglia on October 4, 2011 at 11:02am — No Comments
Added by Ralph Paglia on October 4, 2011 at 11:00am — No Comments
The Group Cars Auto Program is the Industry’s first buying program to provide group buying power; instant pre-negotiated pricing at the site of the vehicle with the best dealers and best processes. Group Cars is the voice of Car Buyers united to save time and hassle when purchasing a vehicle. We believe everyone should get a great deal and have a great experience buying a car; you do not have to be affiliated with a membership based club or organization to receive the Group…Continue
Added by Ralph Paglia on October 4, 2011 at 10:44am — No Comments
FOR IMMEDIATE RELEASE
Los Angeles, CA and Las Vegas, NV October 4, 2011 --Interactive Marketing And Consulting Services (IM@CS) is pleased to announce the fourth edition…
Added by Gary May on October 4, 2011 at 12:23am — No Comments
The best investment is absolutely free… Yet Priceless!
You owe You!!!
Let us not forget the reason we entered this “Industry” to begin with!!!
To “Earn our Worth” “Control our Destiny” “ Financial Freedom”
“Gain our Independence” “Change Your Life” “Unlimited Earning Potential”
The best “SALES…
Added by Jason McIntosh "Jmac" on October 3, 2011 at 9:00pm — No Comments
About a year ago, PCG Digital Marketing coined a term PODScore to help businesses understand how much “brand leakage” happened in a simple search for their name online. (you can find more about PODscore at www.podscore.org) We had a business type their company name into search and then count the number of listings they controlled. The result, through the PODscore formula, gave you a very simple numerical value of how well they dominated page one in…Continue
Added by Glenn Pasch on October 3, 2011 at 6:07pm — No Comments
Sweepstakes, contests, and giveaways have become increasingly popular among dealerships. These promotions can be a great way to get word out about your company, increase your social media presence and develop leads. However, entry into a poorly considered sweepstakes or contest can be a trap for the unwary dealer. These promotions are governed by a variety of federal and state laws as well as social networking sites’ terms of service. The FTC receives thousands of complaints from consumers…Continue
Added by Jim Radogna on October 3, 2011 at 5:55pm — No Comments
I recently wrote about how important it is to keep the NAP (name, address, phone number) the same across all local listing sites. Typically this isn't a problem, but if your dealership wants to use tracking numbers for auto dealer website, you usually won't be able to keep your NAP the same across the board.
Added by Ali Amirrezvani on October 3, 2011 at 10:00am — No Comments
It’s what every customer wants, to be satisfied! The point became very evident to me one day during a recent business trip.
On my way to visit a client, I found myself at the Atlanta airport searching for a quick bite to eat. I jumped in line at a Sbarro, ready to order a slice of pizza. There were several people in front of me and I noticed things were not moving very quickly. The pizzeria was staffed with four people, but only…Continue
Added by Jerry Thibeau on October 3, 2011 at 9:15am — No Comments