Professional Community for Car Dealers, Automotive Marketers and Sales Managers
“Communication with you customers has never been easier…and yet your customers have never been further away.”
For some time now I have been thinking and battling it out with several blog opponents on conversion and why it is so important. It really comes down to breaking through the Digital Divide between you and the customer.
To do that you need to PERSONALLY INTERACT WITH THEM and to do that you need contact information… PERIOD.
Here is an announcement that I received today from Google:
At Google, we’re always working to innovate and improve ways for small businesses to get online and reach more customers. At times, though, we have to decide where to focus our efforts and which technologies we expect will yield the most benefit to users and businesses like you in the long run.
In that spirit, we are retiring Google Tags for all users on April 29, 2011. No action is required…
Added by Brian Pasch on April 15, 2011 at 2:30pm — No Comments
Added by Ralph Paglia on April 15, 2011 at 1:45pm — No Comments
As people are getting prepared to depart for Orlando and the Digital Dealer Workshopsfollowed by the 10th Digital Dealer Conference & Exposition, I thought some advice from someone who’s been to 6 of the 9 previous conferences would be helpful for those first-timers.…Continue
For the next chapter of the Fiesta Movement – and in anticipation of Fiesta arriving in the U.S. – we're letting its fans take a crack at the advertising. They’ll use their creativity to promote the new 2011…Continue
Added by Ralph Paglia on April 15, 2011 at 9:04am — No Comments
Did you know that over 80% of auto sales representatives leave the business within the first year? Not just leave the dealership, leave the business! Then, a large portion of the remaining twenty percent change dealerships. How can we lose more than three quarters of our new-hires within the first year? “They couldn’t handle it.” You may say. “Not tough enough.” “Not cut out for it.” Or as I have said before, “They’re either lazy or they’re stupid.” There are elements of…Continue
Added by Brad Alexander on April 15, 2011 at 8:59am — No Comments
Added by Ken Beam on April 15, 2011 at 7:30am — No Comments
Added by Ralph Paglia on April 15, 2011 at 7:20am — No Comments
The OEMs and the vendor/consultant marketplace are more and more teaching dealers all about modern marketing, and I get why: Generating good traffic these days requires lots more than a newspaper, radio, or TV ad. We’re all being shopped on the Internet by customers, and we need to be there, and be there strong,…Continue
Boca Raton, FL - (April 13, 2011) -- PSCars.com today revealed its new Car Configurator package that allows online vehicle buyers the opportunity to build the new or used vehicle of their choice and gives auto dealers an…Continue
Added by sara callahan on April 14, 2011 at 7:35am — No Comments
Overland Park, KS – April 13, 2011 – VinSolutions, an industry-leading developer of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has been approved by Mitsubishi for certification as a Certified Lead Management Provider (CLMP).
Added by Joseph Little on April 14, 2011 at 6:38am — No Comments
Bing has decided to update their sleepy Business Listing product with all the focus that the market has placed on Google Places. Bing has always had an equivalent to Google Places called Bing Local Listing Center but now they have made a major upgrade and renamed it to Bing Business Portal.
Added by Brian Pasch on April 14, 2011 at 1:38am — No Comments
This EBlast was sent to a Lady on Thursday and on Friday she walked in and bought this gorgeous 2008 VW EOS Convertible!
Sooooooooooooooooo if you think Video doesn`t cut it, you`re missing the boat my ADM Friends!
Have fun at Digital Dealer…Continue
Added by Ken Beam on April 13, 2011 at 8:03pm — No Comments
The Digital Dealer Workshops start in 5 days! The workshops run Monday, April 18th thru the morning of the 19th which leads right into the Digital Dealer Conference! A day and a half of hands-on training by 7 top instructors! Be sure to register for this OFFICIAL add-on to the 10th Digital Dealer Conference & Exposition which will be April 19-21st at…Continue
Added by Arnold Tijerina on April 13, 2011 at 8:34am — No Comments
Jon Munzel founded Thought Leadership Summits (TLS) seven years ago with the goal of developing exclusive events that enable executives to have high-quality interactions with fellow thought leaders. With his background in the automotive industry, Jon quickly recognized the need for a Summit addressing…Continue
Added by Ralph Paglia on April 13, 2011 at 7:30am — No Comments
Added by Joseph Little on April 13, 2011 at 6:25am — No Comments
Russian physiologist Ivan Pavlov famously tantalized his dogs by ringing a bell to alert them that food was about to be served. The dogs, soon wise enough to associate the sound of a tinkling bell with a big juicy steak, began to salivate each time the bell tolled.
This associated behavior is known as “classical conditioning,” and the parallel between the doghouse and the dealership cannot be clearer. Obviously, the incoming…Continue
Google announced what may ultimately be one of the biggest changes to their algorithm yet.
From the Official Google Blog: "Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking—a change that noticeably impacts 11.8% of our queries—and we wanted to let people know what’s going on. This…Continue
Added by Ralph Paglia on April 12, 2011 at 4:44pm — No Comments
Ninety-three percent of marketers use social media to market their businesses, according to a new survey from SocialMedia Examiner.…Continue
Added by Ralph Paglia on April 12, 2011 at 4:22pm — No Comments