As Twitter has announced its purchase of…
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
ShipCarsNow is asking dealers to participate in their annual dealer survey. [Click Here to go to the Survey.] Survey participants can enter a drawing to win a new 32GB iPad2.
As part of ongoing market research, ShipCarsNow annually surveys independent and franchised auto dealers to get their feedback about online trading of used cars and related auto transport services. While a…Continue
Added by Patti Swanson on June 1, 2011 at 2:35pm — No Comments
Does this conversation sound familiar?
Bob: “Hey Joe, it’s GREAT to talk to you. How are you on this OUTSTANDING day? How is the weather where you are, old…Continue
Lizelle is an active member of the automotive industry where she has held numerous roles in management, operations, and sales. Lizelle is a regular contributor to the ADM…Continue
Don't miss the next Digital Dealer Webinar featuring an encore of another of our most popular sessions from the 10th Digital Dealer Conference & Exposition!
ADM's own Ralph Paglia, VP Digital at Tier 10 Marketing, will be sharing his session "Integrated Social Media for Car Dealers" tomorrow 6/2 at 11:30am EST. Register HERE!
Check out the promo video for the 10th Digital…Continue
Let me start by telling a quick story;…
Metter to Lead HookLogic's Fast-Growing Automotive Business Unit
Ann Arbor, MI—June 1, 2011—HookLogic announced today that David Metter has been appointed president, automotive with responsibility for a burgeoning business unit focused on solutions for automotive industry…Continue
Added by Ralph Paglia on May 31, 2011 at 8:40pm — No Comments
Added by Dmitriy Goroshin on May 31, 2011 at 2:30pm — No Comments
Foursquare. Yelp. Facebook Places. Gowalla. Loopt. Brightkite. Some of these you may have heard of…while you may accuse me of making some of them up on the spot. The truth is that they are geolocation applications (often synonymous with geosocial) that are increasing in popularity and should become a part of your automotive marketing mix to drive traffic to your dealership.
Added by Stacy Mueller on May 31, 2011 at 9:27am — No Comments
There's a lot of intricate psychology involved in contact form submissions. Your customer has to reach a fairly significant level of trust and interest before she enters her email/phone number and hits submit. If you check out the analytics on your form submission pages, you'll see lots and lots of impressions, but relatively few "submits."
Here's a few ideas that will greatly improve your chances of receiving that all-important contact…Continue
Added by Bob Kepple on May 30, 2011 at 3:50pm — No Comments
With the Purchase of TweetDeck now Officially Announced, eMarketer Projects that Twitter will Generate $150 Million in Ad Revenues This Year
How to Drive Marketing Results with In-Banner Engagement
Download the PDF From EyeWonder Interactive Advertising
Click-through rates (CTRs) are not the only way to evaluate the success of an online ad. What advertisers have increasingly…Continue
Added by Ralph Paglia on May 30, 2011 at 11:20am — No Comments
Added by Ralph Paglia on May 30, 2011 at 11:00am — No Comments
Added by Ralph Paglia on May 30, 2011 at 12:30am — No Comments
I just discovered that in the past sixteen months I have launched more than 225 mystery shops. Wow. I didn’t realize there had been so many.
You’d think after 225+ mystery shops a guy should have some profound observations and conclusions to share about mystery shops, right? I don’t know about the profound part, but, yeah, you’re right, it seems that a person should have some observations and conclusions to share.
So I’ve spent the last couple hours…
1) Rapport Gets'em in the Door: Smile! Shoppers buy from people they like and trust, and that process begins from the first moment on the phone. Be and sound happy and interested, and they will be, too. They can see your smile through…Continue
Added by Dmitriy Goroshin on May 27, 2011 at 10:48am — No Comments
1) Don't Forget to Still Answer the Sales Calls Correctly: An inbound sales call on average is much more valuable than an Internet lead. Studies show that nearly 8 out of 10 shoppers who contact us from our…Continue
Here at ActivEngage, we are constantly contemplating the future of business on the Internet. As we strive to provide our clients with thebest live chat service available, we often find ourselves gazing toward the horizon of what is possible. This is the first installment of a blog series in which we will consider what the Internet is and what the…Continue
Added by Justin Braun on May 27, 2011 at 8:09am — No Comments