Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I wanted to personally invite you to an upcoming New Jersey Automotive Conference event on June 12th at the Sheraton Hotel in Eatontown, NJ. I will be presenting a workshop at the NJ Dealer Pit Stop so join me!
The Dealer Pit Stop is a one day event that will feature 12 workshop sessions hosted by top…Continue
Added by Ralph Paglia on May 30, 2012 at 10:00pm — No Comments
This is the third in a series of articles on management training.
Our group focused on a second aspect of communication this week. As we discussed in previous sessions, communication has to be clear, specific and actionable. This week, we focused on finding out how your audience was receiving the information.
Added by Glenn Pasch on May 30, 2012 at 1:43pm — No Comments
In this series of blogs, I am addressing common processes within a dealership that have a significant impact on the bottom line. My last blog addressed how to speed up car deliveries, and in this one, I’d like to examine the sometimes contentious relationships between service and parts, and how to possibly fix it.
I’ve written before how the service department is the parts departments best customer; but I still hear anecdotes…Continue
Added by Mike Esposito on May 30, 2012 at 12:34pm — No Comments
If you're doing the SEO for your own auto dealer website, it can be difficult to know where to focus your energy first. Here are the pages you should start optimizing first to get the most bang for your SEO efforts:
Main Navigation Pages: Your home page and those that have direct navigation from your home page (mainly your inventory) should be optimized since they are the ones potential customers are most likely to find. …Continue
Added by Ali Amirrezvani on May 30, 2012 at 11:30am — No Comments
Last night several new rollouts were seen in Google+ Local, seeming to merge Google Places accounts into the newest social search display of your Google+ dashboard. Here's what we've seen in our research about the new way search and reviews are changing for Car Dealers for automotive internet marketing on Google.
Overland Park, KS – May 30, 2012 – VinSolutions, a leading developer of web-based CRM and ILM complete dealership marketing…Continue
Added by Joey Little on May 30, 2012 at 11:16am — No Comments
What’s the most incredible act of customer service you have ever performed for a customer, and did it inspire their undying loyalty? In this story by Peter Shankman, he recounts how after a long travel day he boarded a plane, tired and hungry. As a joke, he tweeted out to Morton’s steakhouse to please have a Porterhouse waiting for him at the airport when he landed. Of course he was not…Continue
Stand on any Service Drive on any given day and you will hear Customers describe all kinds of noises related their vehicles. The variety…Continue
Search Engine Land Reports: Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search
" As of this morning roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages, according to Google’s Marissa Mayer."
Twitter, an online micro-blogging social networking site, can be a difficult thing to manage for a business profile. However, if you think of it as a cocktail party it might make things easier for you. Don’t be the drunk guy spilling over his words, constantly saying things that…Continue
Added by Ketty Colom on May 30, 2012 at 6:00am — No Comments
All referrals start with the keyword. A positive SEO strategy understands brand and location, promotes creativity, and is the path to getting you referrals. Last year Cobalt’s Jon Goad discussed the power of keywords on dealer websites (…Continue
Added by Greg Bem on May 29, 2012 at 3:32pm — No Comments
“If we’re working with Longo Toyota chatters, we direct them to ClientCare instead of Internet Sales.” Carl spoke to me out of the corner of his mouth, keeping both eyes focused on his current live chat conversation. His fingers flew across the keyboard, typing out leasing information on a new Camry as he…Continue
Added by Stephen Jackson on May 29, 2012 at 11:08am — No Comments
Automotive Sales and Internet BDC Expert Stan Sher of Dealer eTraining explains the importance of being proactive in the dealership. Too many times sales people are wasting time…
Added by Stan Sher on May 29, 2012 at 9:30am — No Comments
Boca Raton, Fla. - Black Book Online, the leading online vehicle trade-in sales lead generator, today announced an upgrade to its Activator™ platform with features designed to help automotive dealers generate more high quality trade-appraisal leads via mobile technology and social media.
New feature-rich enhancements are highlighted by a mobile version of Trade-In…Continue
Added by John Sternal on May 29, 2012 at 7:31am — No Comments
Who's Filling Out The Credit Application At Point of Sale? Hopefully It's Not Your Salespeople...
How many times as a manager have you looked through a deal that one of your salespeople just dropped on your desk and you asked yourself. "Who filled out this credit application? Or who filled in the blanks? Why are there crossouts? It sure looks like my salesperson did this. I have a complete deal in front of me. Ok let's call it in. " That's the norme in most dealerships. We wag the…Continue
Added by Sean V. Bradley on May 28, 2012 at 11:08am — No Comments
2012 Automotive Special Finance
Banks are buying again and they are buying deep. Sub Prime Business is back and it is extremely profitable. I work with dealerships all over the country and the feeling is unanimous… They are ALL loving it! Why wouldn’t they? Over 60% of the United States has less than perfect credit.
Let me clear up some misconceptions about Special Finance. There are two different ways that you can engage the sub prime market (or not engage it at…Continue
Added by Sean V. Bradley on May 28, 2012 at 10:58am — No Comments
A recent report states that are close to 4000 different hardware devices using the Android operating system. (link)
Another report says that Android now has 59% of the mobile market. (…