Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Having videos on your auto dealer website has been shown to increase website leads, and when done with video search engine optimization (VSEO), helping your site climb the search engine result pages. If your dealership has videos on your website, you should have those videos uploaded to your own dealership YouTube channel.
For the past eight years I have been very fortunate to provide email marketing solutions for an elite list of automotive dealers, vendors and trainers. If you did not already know, email marketing is the most cost effective vehicle for engaging conquest buyers and staying connected with current customers. It also has the highest Return On Investment compared to all other advertising mediums. If your dealership does not currently have an in-house email program (one that is measurable and…Continue
Added by Tom Kain on October 24, 2011 at 12:52am — No Comments
Community members are reminded that October 31st is the last day that you can take advantage of the Early Bird Discount for the 2012 Digital Marketing Strategies Conference.
DMSC is being held just prior…Continue
Added by Brian Pasch on October 23, 2011 at 8:00am — No Comments
What does it take to succeed in today’s automotive environment?
It takes a strong leader that combines experience, knowledge, determination and a positive attitude to make a huge difference!
It requires the ability to hold everyone in the dealership accountable. Employees need to understand that it is EVERYONES RESPONSILBILITY for the success of the business!
It takes the understanding of technology and how to utilize it to maximize…Continue
Keeping the lawyers at bay used to be a whole lot easier for dealerships. Unfortunately, new technology brings new challenges. A recent high-profile lawsuit involves a large dealer group named in a class-action lawsuit for allegedly failing to honor a text message opt-out request. The suit, launched by a former employee, is seeking damages of…Continue
How many times, as a client, have you called your vendor for an unresolved issue, strategy, etc; and you receive a rep that has no idea on how to really grasp your reasoning of needs?
Does your service reps as…Continue
Added by Jennifer Schrader on October 21, 2011 at 9:34am — No Comments
DETROIT – Chevrolet reported 1.2 million vehicles sold globally in the third quarter of 2011. This is the best July-to-September…Continue
When you think about all that goes in to creating a professional in the auto industry, what comes to mind? Usually things like, training, dedication, persistence, confidence and motivation come to mind. All of these are important and valuable components essential for any professional, but they can't be effective without the one element that ties it all together. You have to care. Smarter people than I have…Continue
Added by John Fuhrman on October 21, 2011 at 3:48am — No Comments
We've seen some indication that social signals have begun influencing search results...consider the following:…Continue
Added by Scott Falcone on October 20, 2011 at 8:08pm — No Comments
Added by Ralph Paglia on October 20, 2011 at 10:30am — No Comments
After ringing the opening bell for Friday's (Oct. 17) trading session of the New York Stock Exchange,…
Added by Ralph Paglia on October 20, 2011 at 9:58am — No Comments
Added by Ali Amirrezvani on October 20, 2011 at 9:56am — No Comments
You cannot manage what you can’t measure. As more and more consumers flock to your dealership website, you must focus your attention to optimizing the ease of which your prospects obtain information about you. …Continue
Added by Justin Braun on October 20, 2011 at 7:00am — No Comments
By Lori Luechtefeld, iMedia Connection
"We spend the majority of our time interacting with others, but as marketers we constantly speak the wrong language to the wrong person...
The media revolutions of the past -- moveable type, transmitted wire communications, recordable media, television -- were based either on one-to-one or one-to-many communications. Furthermore, they were expensive to get involved with and had to be regulated by government bodies. The internet,…Continue
Added by Tom Gorham on October 19, 2011 at 6:58pm — No Comments
Monday, Oct. 24 is National Food Day, a celebration that unites communities all over America around healthy, affordable and sustainable food options and education. As part of this effort, Ford Motor Company is sharing a series of sustainable lunch menus that can be easily replicated by…
Added by Ralph Paglia on October 19, 2011 at 3:37pm — No Comments
Added by Ralph Paglia on October 19, 2011 at 3:24pm — No Comments
I am fairly new to being an internet manager and I am getting kind of frustrated with the Response time i have been getting knowing that every time i get a lead i do answer it with in minutes it is put in my CRM tool or mail box. The store that i am currently at just started there internet department so its my job to make it a success now i have sold vehicles for 3 years and had great rapport and succes selling so i was finally promoted to Internet Manager but... im a one man band and as…Continue
1) Starting today – Whoever’s email is set up in your accounts will receive, via email, the “Results Page” from the Executive Summary as soon as the applicant finishes the simulation. WOW REAL TIME!!! The Subject Line will be: “The Car…Continue
Added by Ralph Paglia on October 19, 2011 at 11:23am — No Comments