Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Bill Goodfriend on June 23, 2011 at 10:23am — No Comments
My name is Michael Fischer. I have been selling automobiles for almost forty years. I began way back in 1973 at Kohlenberg Ford in Burlingame CA . I have had the good fortune to sell automobiles across the United States and have worked with and sold for some of the top…Continue
Added by Michael Fischer on June 22, 2011 at 10:58pm — No Comments
Added by Dmitriy Goroshin on June 22, 2011 at 4:30pm — No Comments
Added by Brian Pasch on June 22, 2011 at 2:30pm — No Comments
You send out your direct mail, place newspaper ads and get radio spots all for your car dealer marketing efforts. In the end, what you really want to know is your ROI, and for a good reason. If you’re going to spend the time and money, you want to track the results that are being produced and know that your marketing plan is effective.
But how do you…Continue
Added by Stacy Mueller on June 22, 2011 at 8:14am — No Comments
Sales letters are important tools for effective interactive marketing, lead generation and sales opportunities. Often, the first impression made upon a customer is from a sales letter. Selling is like dating. Imagine you are on a first date, would you present your best one-size-fits-all-everyone-is-the-same-generalize-for-the-masses…
Added by Stephanie Young on June 22, 2011 at 7:00am — No Comments
I met a very interesting person today and what he told me today made me appreciate the conversation and the thought process behind it . The GM complained that he has had severe issues in the past with his Service department and that the service customers ALWAYS USE to complain ;DAY IN AND DAY out! My question instantly was " Well…Continue
Added by Lizelle Landino on June 21, 2011 at 7:41pm — No Comments
Is there really a difference?
You better believe it!
They are far different in comparisons for your Dealership and Strategy for your online dealership marketing. Here are a few things to take into consideration when understanding the difference between…Continue
Automotive consumers will not sit still. Dealers must understand the marketing shift and embrace mobile advertising to reach their consumers who are on the go. The mobile device, be it a phone or tablet, is becoming the hub that…Continue
Here`s Carol Galgano taking delivery of her 2011 Volkswagen Jetta SEL
Added by Ken Beam on June 21, 2011 at 12:30pm — No Comments
Added by TERRY GIBSON on June 21, 2011 at 10:45am — No Comments
J.D. Power and Associates published a white paper in April about “The Death of Demographics: Why Targeting by Purchase Behavior is Most Effective in Automotive Marketing.” This comes as no surprise to those within the digital marketing field, because the onset of so much new technology has shifted the way marketing power is focused.
Those that know me or read my professional blogs know that I'm a GREAT believer in processes, and that I consider that many, many dealerships' profits would increase dramatically from just making THOSE EXISTING PROCESSES WORK FOR THEM. And we never want process to fail us, sure, but it's especially painful when…Continue
Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the blog talk radio station WAAOL, All Automotive Advertising News All The Time, announced today that he accepted Practical Systems as a new vendor client. Practical Systems hosts a new consumer centric marketing platform with some unique perspectives on how automobiles should be purchased…Continue
Added by Philip Zelinger on June 20, 2011 at 1:41pm — No Comments
My intention is to reach out to the ladies in the auto space, because the internet not only has changed the way dealerships market and communicate with their customers, it has changed internal positions and added many within dealership organizations. Now with these non traditional positions that rarely attracted women to work in a dealership, now there are many taking the plunge, or already taking BDC Departments, Internet Managers, Sync Specialists, etc.. by the horns. I’ve been at…Continue
Added by Tanesha White on June 20, 2011 at 10:30am — No Comments
It's one thing to set up a great company Facebook profile for your automotive dealership. It's another thing entirely to start seeing car sales out of your social media presence. Our digital agency recently came across a great example of an auto dealership brilliantly handling a customer question on their Facebook page. Check out how their social media skills lead them several steps closer to a conversion.
As internet marketers, we spend a lot of time helping clients with…Continue
Social Media marketing is on the rise in the dealership world and many stores are struggling to manage the basics. Using content to generate leads is tricky business. It’s not something a dealer can hand off to a subordinate easily. There are lots…Continue
Added by Kathi Kruse on June 20, 2011 at 9:29am — No Comments
We all benefit from good actions of a group we belong to, from the bootcamp squad getting disciplined and in shape to our online communities helping us with information and examples. The “herd” approach helps us with the anxiety of change. The fear of change is eclipsed by the fear of peer pressure. And change…Continue
Added by Keith Shetterly on June 20, 2011 at 9:00am — No Comments
Boca Raton, FL - (June 20, 2011) -- PSCars.com today announced that it is now licensing three core components of its online vehicle shopping technologies to help dealers offer more compelling features for online shoppers on their own dealership websites.
“When we’ve shared our technologies with dealers, we inevitably hear the same question: ‘Can I get this for my website?’” says Dan Kodsi, PSCars.com CEO.…Continue
Added by sara callahan on June 20, 2011 at 6:08am — No Comments