Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Rob Bennett, General Manager, and Charlie Brown, Internet Director at Lithia Chrysler Jeep Dodge of Eugene, unlock the secret to success with in their store’s Internet sales strategy.
The two of these men have driven up Internet sales 61 percent in the last year!
And Lithia Chrysler Jeep Dodge of Eugene is the number one Chrysler Jeep Dodge dealership in sales volume in Oregon, beating out 29 other Chrysler Jeep Dodge dealerships in that state. They sold more than 2000 vehicles…Continue
Added by Crystal Hartwell on January 7, 2013 at 1:00pm — No Comments
Great news I found the "Good leads" seriously I did. Now let me start with how this came to be, it all started with a one on one I was having with a sales consultant of mine. We've worked together for some time and he has the potential to be a great sales consultant, his numbers are up and down (gee never seen that before).
The conversation goes something like this.... I haven't got any "good leads" why does everybody else get good leads and I don't etc. You hear from just about any…Continue
Added by Matthew Smolik on January 7, 2013 at 12:17pm — No Comments
My mother often tells me that you can trust no one, “You can’t even trust your right hand, because that one can chop your left hand off.” Thanks for the gruesome metaphoric advice, Mom. However, when it comes to advertising, it rings pretty true. Market research firm Lab42 just released a study that…Continue
Added by Ketty Colom on January 7, 2013 at 9:13am — No Comments
They say a picture is worth a thousand words. I don’t know how they came up with that number, but the sentiment behind it hits home for me. As a professional photographer and designer in the Automotive Marketing industry, I get to take a lot of interesting pictures of cars. I’ve…Continue
Added by Timothy Martell on January 7, 2013 at 8:00am — No Comments
One of the biggest problems faced when businesses try to use social media as a marketing tool is that there are simply too many social media sites. A day doesn’t go by when I’m not asked about this new site or that old site and whether or not they can be used is marketing. Most can. However, most simply do not have the reach to make them…Continue
With mobile advertising set to grow by 67% in 2013, it’s a hot and controversial topic that is generating strong opinions on all sides. Some claim that mobile isn’t a good investment choice while others think it’s the only place to spend advertising dollars.
Added by Joe Schwartz on January 6, 2013 at 6:14pm — No Comments
"The future's in the air, I can feel it everywhere,
Blowing with the wind of change"
I don't know about you, but even social marketing professionals can get it wrong. And because you only may have one chance to create the right first impression on the social web, it’s important to get it right.
Here’s an infographic with the different dimensions so you can deliver the precise visual messaging.…Continue
In business, we often look to social media as another venue through which to achieve our business goals. It's a marketing goldmine - at least that's what the experts are telling us. Sites like Facebook and Twitter are the websites and apps that the people, our potential customers, are visiting, so putting out…Continue
According to Rand Fishkin, Founder and CEO of SEOmoz.org, *there is an increase in blog readership as of late but a dramatic decrease in the amount of people blogging. This sets the stage for a powerful…Continue
Added by Michael Cirillo on January 5, 2013 at 10:30pm — No Comments
Social influence scoring, like many aspects of social media measurement, is not necessarily a straightforward pursuit But what if you could identify viral trends before they took hold? What if you could attach your social messages to those trends? What if you could…Continue
Added by Joe Schwartz on January 5, 2013 at 4:30pm — No Comments
I wanted to share a few numbers with you to help reinforce the importance of review collection and…Continue
If you work at a dealership, if you are a Dealer Principle, GM, GSM, Internet Sales Manager, or any sort of sales related personnel your goal (as it is for everyone reading this) in some way or another is to sell more cars. And regardless of what market you are in or what product you sell, new or used, one thing is absolutely true of your dealer or dealer group or little lot. At some point in time there was not a dealer in your area using a media source we are all most likely flooding with…Continue
I knew it would happen sometime in 2013. I’m glad it happened sooner rather than later.
For a while, many of the smaller bloggers such as myself have been preaching about how search, social, and content marketing are all actually a singular activity that can be broken down into a…Continue
Whenever a new car is purchased, buyer has to make many crucial decisions, regarding the make and model of the car. Apart from these things there is one more thing that plays a vital role at the time of purchasing car, it is the service contract. This is especially relevant for those…Continue
Added by Brett Michael Williams on January 5, 2013 at 3:00am — No Comments
Before delving into these questions more deeply, I suggest to them that it is a good idea to take a pass at establishing some basic metric for determining…Continue
Added by Joe Schwartz on January 4, 2013 at 8:00pm — No Comments
Added by Lenny Gomez on January 4, 2013 at 5:47pm — No Comments
We hear it all the time. Social media is about engagement. Social media is about building trust, communication and letting people get to know the real you. That's all fine and good but let's face it, you're an auto dealership and there isn't that much about you that's all…Continue
What is different about pricing used cars and new cars online?
New cars are a commodity... sometimes! One size does NOT fit all.
Added by John Sternal on January 4, 2013 at 9:00am — No Comments