A captive aud ience will pay you dividends if you treat them right.
How many people come to your dealership every week? 100, 250, 500?
What do you do for them?
How do you communicate to them? - and -
How can you capitalize on them?
With today's media and technology driven world the way you…
Added by Todd Katcher on March 28, 2012 at 7:36am —
DMEa’s “Marketing Success in a Changing Service Loyalty Landscape” findings include:
- Loyalty programs are not just for loyalists: Over 25% of “swing loyalists” and disloyalists would participate
- Communicate! Most customers want to hear from service providers AT LEAST once every 3 months, including 70%+ of dealer and aftermarket chain loyalists
- 2 in 3…
Added by Crystal Hartwell on March 28, 2012 at 6:57am —
Ed Parkinson of Contact At Once! Selected to Speak at the 12th Digital Dealer Conference
Parkinson to illustrate how car dealers can be present and available to car buyers at every moment of truth along the shopping path.
Contact At Once!, the leading provider of dealer chat software which connects online… Continue
Added by Aaron Hassen on March 28, 2012 at 6:30am —
Vice President of Digital at Tier10 Marketing Discusses The Evolution of Automotive Digital Marketing
Added by Ralph Paglia on March 28, 2012 at 6:00am —
We often discuss the various techniques surrounding search marketing, content marketing, and the various Google- and Bing- related practices that help dealers drive more traffic to their sites. One of the things that simply doesn't get discussed enough is the very basis behind strong SEO: Keyword Research.
The local area for every dealership is different. There are nuances about many areas that are only known by locals, making it challenging for a vendor in Tacoma to identify keywords… Continue
Added by J.D. Rucker on March 28, 2012 at 12:34am —
I was calling the other day to set up some travel and when I dialed I got a real voice versus an IVR. The funny thing was, I checked to make sure I dialed the right number.
Now how funny is that. We are so accustomed to getting a recording (you have reached...) or a support line,… Continue
Added by Glenn Pasch on March 27, 2012 at 5:30pm —
This past week when I was grocery shopping I decided to stock up on mustard. I've been in the Corned Beef and Cabbage mode lately and I like a little mustard on the plate. If you are ever in New Jersey, I'll cook up a killer meal for you!
When I saw this label I started laughing right in the aisle.… Continue
Added by Brian Pasch on March 27, 2012 at 3:30pm —
There are used vehicle stocking tools on the market today that are predominantly based on market driven analytics. A fundamental flaw and conflict of interest, is that by using these recommendations, they are telling all their dealers in the same market to go target the same vehicles at auction. Since at least one of these companies is owned by the largest automotive auction house in the country, it is easy to understand why they'd be advising to buy these recommended… Continue
Added by Bruce Thompson on March 27, 2012 at 1:00pm —
Do customer loyalty programs work? A popular national chicken franchise spends more money on its loyalty program to retain customers for its $2 sandwiches than most dealerships spend to retain customers for $60,000 vehicles purchased from them. Does this make any sense?
Yet I hear all the time from dealers who are unsure about the benefits of customer loyalty programs and want to see hard facts about the ROI.
Well, now they can. In our newly released, free… Continue
Added by Mike Gorun on March 27, 2012 at 10:15am —
Many clients of mine challenge the ROI of a paid search campaign. In managing over 50 search campaigns personally, I have become an expert in tracking, measuring, and reporting on the value delivered by a paid search campaign. I would like to start a movement so that web platforms can help my clients understand the value they are receiving by investing in relevant website traffic from Google search and display advertising.
Some might find this hard to believe, but there are… Continue
Added by Devin Jones on March 27, 2012 at 9:30am —
While not every dealership is actively involved with social media, it's a form of connecting with potential customers that doesn't seem to be going away. If your dealership is participating in social media sites (Facebook, Twitter, etc), try to avoid making these common mistakes.
Added by Ali Amirrezvani on March 27, 2012 at 8:49am —
What More is your Website Hiding?
Technology exists today that reveals valuable market advantages and solves the issue of lost leads with traffic to an automotive dealership’s website. Start proving marketing ROI and take back control of your own data with proven best practices from the top OEM franchises in the country.
Learn what happens behind the scenes of a dealership website. Knowing what and how your consumers search will give you powerful insight to… Continue
Added by Joseph Little on March 27, 2012 at 8:45am —
BDC Manager's have expressed a trend that Rob discusses in this article. A great read!
Added by Steve Davern on March 27, 2012 at 7:30am —
I’m going to take my chances and make a bold statement: People trust other people more than machines. We would all prefer to talk to the operator than go through a long, drawn out answering machine, and I certainly wouldn’t want a robot surgeon operating on my brain. These same principles apply in online marketing and SEO. As evidence, I’m basing my assumption on a few key criteria:
- The massive growth of social sharing over the past decade
- Google and Bing…
Added by Stephen Murphy on March 27, 2012 at 6:30am —
Toyota Marin’s Numbers Tell an Impressive Story:
- Toyota Marin is among the top dealers nationwide in Internet new and used car sales, with 1,710 Internet sales units in 2010 and close to that number for 2011.
- The dealership ranks 10th in the region for new car sales. That’s up from…
Added by Joseph Little on March 26, 2012 at 2:42pm —
General Motors can’t seem to get the Chevy Volt off of dealership lots – the American automaker has recently suspended production of its… Continue
Added by Stephen Jackson on March 26, 2012 at 2:38pm —
Please welcome our newest dealer members to the Northwest Marketplace:
Added by Devon Peterson on March 26, 2012 at 1:30pm —
Courtesy of Insignia guest blogger Delia Passi, CEO of WomenCertified Inc., home to the Women’s Choice Award.To learn more about how you can get women to recommend your dealership, email Delia at… Continue
Added by Ashley Poag on March 26, 2012 at 11:55am —
My good friend and fellow SEO practitioner JD Rucker recently posted an example of how a dealer can leverage their content to attract social signals or votes for higher Google organic ranking.
Since JD has a strong social media clout and followers, when he shares content on social syndication platforms like "Digg.com", it generates significant traffic. In the screen capture below, an example of a… Continue
Added by Brian Pasch on March 26, 2012 at 11:30am —
CLIFTON PARK, N.Y. – March 26, 2012 – Auto/Mate Dealership Systems (www.automate.com) today announced the launch of a new blog site called DMS Central, (http://blog.automate.com) a dealership management system resource for auto dealers. The blog site will offer content targeted towards dealership personnel who are current users of Auto/Mate’s DMS, and for those who are considering switching DMS… Continue
Added by Holly Forsberg on March 26, 2012 at 9:31am —