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DMEautomotive’s Driver Connect is a Finalist for New Product/Service of the Year in the 2013 American Business Awards(SM)

Driver Connect, a breakthrough mobile app for the auto industry, is recognized in Mobile On-Demand Software Application category

 

Daytona Beach, FL – May 14, 2013DMEautomotive’s Driver Connect has been named a finalist for “New Product or Service of the Year” in the Software - Mobile On-Demand Application category in The 2013 American Business Awards, and will ultimately be a Gold, Silver, or Bronze Stevie® Award…

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Added by Crystal Hartwell on May 14, 2013 at 6:40am — No Comments

The Three Primary Auto Dealer Content Types for Facebook

Hamlet

Everyone who plays in the Facebook page strategy game has their opinions about the types of content to post. Car dealers and vendors have tried different things over the years. Some have found success while others have let it fall off completely, dismissing it as unimportant or too time-consuming to mess with on a daily basis.

For those who are doing well or…

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Added by J.D. Rucker on May 14, 2013 at 6:30am — No Comments

Five Keys to Increasing Customer Retention at Your Dealership

Dealerships today spend most of their marketing budgets on acquiring new customers. Those ads in the newspapers aren’t really meant for current of past customers, they are meant to attract new customers. The cost of customer acquisition ranges from…

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Added by Mike Gorun on May 14, 2013 at 4:43am — No Comments


Influencer
The Leadership Octagon -How do you score?

Dave Anderson is president of LearnToLead.

He is an international author and speaker.

MMA fighters require a blend of disciplines to become champion in the caged octagon where they fight. However, a champion in any endeavor is likely to tell you they…

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Added by Bill Cosgrove on May 13, 2013 at 4:30pm — No Comments

Spring Market Ending As Car Segments Starting To Soften?

Here is the most recent used car market report from Ricky Beggs and Black Book. A few months back we talked about the effects on the used auction activity, especially on the physical lanes, when we have a fifth week of the month of auctions. While attending a manufacturer related meeting this past week I had a remarketer say the reason for more no sales during this past week was due to the extra week of activity for the month. We did have…

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Added by John Sternal on May 13, 2013 at 1:22pm — No Comments

Jody DeVere CEO AskPatty.com: Moms Oppose MS: Educating, Donating, Working Together to Overcome it

Moms Oppose MS: Educating, Donating, Working Together to Overcome it

Jody DeVere

Every mom wants to do the best she can to care for her kids and keep them safe from harm: We make sure our cars are equipped with proper safety equipment like anti-lock brakes and strap them lovingly into child seats and seat belts to protect them in case of an accident. We make sure they are wearing a helmet when…
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Added by Jody DeVere on May 13, 2013 at 11:30am — No Comments

Social Media is More than a Branding Tool

Black Book

Branding is important. It’s something that most businesses want but few do well enough considering the tools that we all have at our disposal through the internet in general and social media in particular. However, too many are starting to use social media as a branding tool only. The reality for local businesses is that it can and should be used to drive…

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Added by J.D. Rucker on May 13, 2013 at 6:30am — No Comments

Competitive Advantage: Professional Networking for Car Dealers

Professional Networking as a Competitive Advantage for Car Dealers

About a month ago I had the honor and privilege of speaking at the…

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Added by Ralph Paglia on May 13, 2013 at 5:00am — 3 Comments


Influencer
Sales & Marketing Effectiveness - Aligning Customer Objections to the Buying Process

Fix your sales problem in 5 easy steps – sounds great, doesn’t it? Formulaic approaches such as this are very tempting. Furthermore, they align with our fast food, quick fix mentality. Seem too good to be true? That’s because it is. Don’t get me wrong, I revel in an easy solution.…

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Added by Bill Cosgrove on May 13, 2013 at 4:30am — 1 Comment

Apply Local Flair to Your Facebook Promotional Posts

Smoky Mountains

Facebook has been a challenging venue for marketers and advertisers ever since it started really getting popular in 2009. At that time, it was clear that it was the social network to beat and the company started trying to cash in with different types of advertising options. Most of them failed miserably for the same reason that many marketers continue to fail today: people go to Facebook to be…

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Added by J.D. Rucker on May 12, 2013 at 6:00am — No Comments

Getting More Facebook Fans is a Minimal Need Compared to Reach

Fans

For years, the acquisition of a bigger, “better” Facebook page has been a focus of many in the social media marketing realm. There are companies that are dedicated to the task. The reality now (and for a long time, actually) is that fan acquisition for business Facebook pages is such a minor piece of the puzzle that it’s something most…

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Added by J.D. Rucker on May 11, 2013 at 3:08pm — No Comments


Influencer
Facebook Secretly Adds Recommendation Star Rating to its Business Pages

Recommendation_Star_Rating_Facebook_Pages

Consumers are quite used to the quick star rating when it comes to sharing our input on how we feel about a business’s customer service. Not only has it been available to us throughout companies feedback boxes for years in-store, it has been provided nearly everywhere online too. Heck, even movies…

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Added by Erin Ryan on May 11, 2013 at 12:32pm — No Comments


Influencer
YouTube Wants You To Pay So It Can Have More Of Everything

James McQuivey

What are your feelings on this Article?…

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Added by Bill Cosgrove on May 11, 2013 at 9:53am — No Comments


Influencer
90 Seconds to More "Be-Backs"

With all the competition in the Automotive World and so many websites, targeted ads and retargeting display ads vying for consumer attention it seems harder than ever to know whether or not your customer will remember you.

How do you set yourself apart from the competition and stay in the customer's mind?

USE COMMON SENSE AND THINK ABOUT USING MOBILE TO CONNECT WITH MOBILE! Niesen did a study in November about Mobile Auto Shoppers and it showed that 49% of…

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Added by Mathew Koenig on May 11, 2013 at 8:18am — No Comments


Influencer
Bad Medicine-Who’s Really Getting Better?

First I want to thank Jim Ziegler and Manny Luna and others for their due dilegence in the Autogate affair that is currently unravelling and have made it possible for me to get some attention on a topic close to my heart.

I want to take advantage and seize the moment concerning all the controversy…

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Added by Bill Cosgrove on May 11, 2013 at 6:00am — 1 Comment


Influencer
Are you in the 1%? This site tells you how rich you are compared to the rest of the world

If you make just $30,000.00 a year YOU ARE THE 73,638,782ndrichest PERSON ON EARTH BY INCOME! 

Appropriately timed…

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Added by Bill Cosgrove on May 11, 2013 at 3:30am — No Comments

WEEKEND SMILE PHOTO - George Carlin driver wisdom

Take a quick moment to laugh at this simplistic reality of most people on the road. George (may he rest in peace) was great at getting people to smile.…

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Added by Big Tom LaPointe on May 10, 2013 at 10:00pm — No Comments


Influencer
Your Reputation Goes Well Beyond Reviews

Review

There has been a promising trend in the automotive industry over the last couple of years. Dealers are starting to pay a good amount of attention to their online reputation, something that simply wasn’t a priority not too long ago. Today, it’s at the top of mind for most dealers. The only challenge is that many are taking action towards improving their reviews on sites like Yelp, Google, and…

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Added by Richard Valenta on May 10, 2013 at 8:54pm — No Comments


Influencer
The Byard's Drove Past Their Local Dealer In Hutchinson KS To Buy A Ford Explorer At Long McArthur Salina KS 67401

785) 823-2237 ext. 6115

We deliver to your home or office.

The Byard's decided to drive right past their local dealer in Hutchinson KS to buy a new Ford Explorer at Long McArthur which is over one hour away!!

Added by J.R. Batchelor on May 10, 2013 at 8:41pm — No Comments

Is Your Dealership's SEO Working? - WEBINAR

Are you unsure if your dealership's SEO is going in the right direction? Are you confused on what metrics and filtering you should use to show success?



Join PCG Digital Marketing's Chief SEO Strategist Matthew O'Such for this important webinar to learn how to use Google Analytics and website platform reporting tools to track your success.

The webinar will…

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Added by Brian Pasch on May 10, 2013 at 11:43am — 6 Comments

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