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All ADM Member Blog Posts (12,032)


Influencer
What Lithia Can Teach You About Increased Internet Sales

Rob Bennett, General Manager, and Charlie Brown, Internet Director at Lithia Chrysler Jeep Dodge of Eugene, unlock the secret to success with in their store’s Internet sales strategy.

The two of these men have driven up Internet sales 61 percent in the last year!

And Lithia Chrysler Jeep Dodge of Eugene is the number one Chrysler Jeep Dodge dealership in sales volume in Oregon, beating out 29 other Chrysler Jeep Dodge dealerships in that state. They sold more than 2000 vehicles…

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Added by Crystal Hartwell on January 7, 2013 at 1:00pm — No Comments


Influencer
I found the "Good leads"!!! NOT an ADVERTISEMENT

 Great news I found the "Good leads" seriously I did. Now let me start with how this came to be, it all started with a one on one I was having with a sales consultant of mine. We've worked together for some time and he has the potential to be a great sales consultant, his numbers are up and down (gee never seen that before).

 The conversation goes something like this.... I haven't got any "good leads" why does everybody else get good leads and I don't etc. You hear from just about any…

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Added by Matthew Smolik on January 7, 2013 at 12:17pm — No Comments


Influencer
Are Ads all Fluff?

My mother often tells me that you can trust no one, “You can’t even trust your right hand, because that one can chop your left hand off.” Thanks for the gruesome metaphoric advice, Mom. However, when it comes to advertising, it rings pretty true. Market research firm Lab42 just released a study that…

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Added by Ketty Colom on January 7, 2013 at 9:13am — No Comments


Influencer
Watermarketing

They say a picture is worth a thousand words. I don’t know how they came up with that number, but the sentiment behind it hits home for me. As a professional photographer and designer in the Automotive Marketing industry, I get to take a lot of interesting pictures of cars. I’ve…

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Added by Timothy Martell on January 7, 2013 at 8:00am — No Comments


Influencer
If You Focus on 4 Social Media Sites, You have 99% of Your Marketing Covered

99 Social

One of the biggest problems faced when businesses try to use social media as a marketing tool is that there are simply too many social media sites. A day doesn’t go by when I’m not asked about this new site or that old site and whether or not they can be used is marketing. Most can. However, most simply do not have the reach to make them…

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Added by J.D. Rucker on January 7, 2013 at 6:30am — 15 Comments

Busting 10 Mobile Marketing Myths

With mobile advertising set to grow by 67% in 2013, it’s a hot and controversial topic that is generating strong opinions on all sides. Some claim that mobile isn’t a good investment choice while others think it’s the only place to spend advertising dollars.

The…

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Added by Joe Schwartz on January 6, 2013 at 6:14pm — No Comments


Influencer
From the Trenches - Winds of Change

 

"The future's in the air, I can feel it everywhere,

 Blowing with the wind of change"

 

We tend to think of change in the automotive business in isolated terms. Some say the Internet has…

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Added by Tom Gorham on January 6, 2013 at 1:30pm — 2 Comments

Infographic: Sizing Up Your Social Media Sites

I don't know about you, but even social marketing professionals can get it wrong. And because you only may have one chance to create the right first impression on the social web, it’s important to get it right.

Here’s an infographic with the different dimensions so you can deliver the precise visual messaging.…

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Added by Joe Schwartz on January 6, 2013 at 9:30am — 3 Comments


Influencer
Why Posting What You Like is Better than Posting What You Want on Social Media

Sunday. All the Marbles

In business, we often look to social media as another venue through which to achieve our business goals. It's a marketing goldmine - at least that's what the experts are telling us. Sites like Facebook and Twitter are the websites and apps that the people, our potential customers, are visiting, so putting out…

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Added by J.D. Rucker on January 6, 2013 at 6:30am — 2 Comments


Influencer
Five Blogging Tips To Get More Leads

According to Rand Fishkin, Founder and CEO of SEOmoz.org, *there is an increase in blog readership as of late but a dramatic decrease in the amount of people blogging. This sets the stage for a powerful…

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Added by Michael Cirillo on January 5, 2013 at 10:30pm — No Comments

5 Influence Platforms to Watch in 2013

Social influence scoring, like many aspects of social media measurement, is not necessarily a straightforward pursuit   But what if you could identify viral trends before they took hold?  What if you could attach your social messages to those trends?  What if you could…

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Added by Joe Schwartz on January 5, 2013 at 4:30pm — No Comments

The stairs of today's "UP BUS" are paved with STARS...

There has been a lot of talk about how important reviews are to consumers in the past few months, but not a lot of real data to support the anecdotal claims.

I wanted to share a few numbers with you to help reinforce the importance of review collection and…

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Added by Ryan Leslie on January 5, 2013 at 2:00pm — 5 Comments

If you're not first you're last!

If you work at a dealership, if you are a Dealer Principle, GM, GSM, Internet Sales Manager, or any sort of sales related personnel  your goal (as it is for everyone reading this) in some way or another is to sell more cars. And regardless of what market you are in or what product you sell, new or used, one thing is absolutely true of your dealer or dealer group or little lot. At some point in time there was not a dealer in your area using a media source we are all most likely flooding with…

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Added by Mike Watson on January 5, 2013 at 10:40am — 1 Comment


Influencer
Content. Search. Social. We’re Talking About the Same Process.

Hierarchy of Web Presence

I knew it would happen sometime in 2013. I’m glad it happened sooner rather than later.

For a while, many of the smaller bloggers such as myself have been preaching about how search, social, and content marketing are all actually a singular activity that can be broken down into a…

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Added by J.D. Rucker on January 5, 2013 at 6:00am — 3 Comments


Influencer
Extended Service Contract – To Buy or Not to Buy?

Whenever a new car is purchased, buyer has to make many crucial decisions, regarding the make and model of the car. Apart from these things there is one more thing that plays a vital role at the time of purchasing car, it is the service contract. This is especially relevant for those…

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Added by Brett Michael Williams on January 5, 2013 at 3:00am — No Comments

Social Metrics: To Calculate Social Marketing ROI You Need a Social Value Equation

I get a lot of questions about social marketing ROI from dealers these days. (Such as:  “How the heck do I calculate it?”)

Before delving into these questions more deeply, I suggest to them that it is a good idea to take a pass at establishing some basic metric for determining…

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Added by Joe Schwartz on January 4, 2013 at 8:00pm — No Comments

I use a Calendar to know what Facebook Updates are Coming Up

A Facebook Fan Page is a Direct Marketers "Dream Tool"; to engage their fans through a well thought out Content Marketing Strategy for Social Media.…

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Added by Lenny Gomez on January 4, 2013 at 5:47pm — No Comments

The Golden Triangle Of Community Engagement

We hear it all the time. Social media is about engagement. Social media is about building trust, communication and letting people get to know the real you. That's all fine and good but let's face it, you're an auto dealership and there isn't that much about you that's all…

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Added by David Johnson on January 4, 2013 at 1:00pm — 2 Comments


Influencer
From the Trenches - New Car Pricing Online - A Trap?

 

What is different about pricing used cars and new cars online?

 

New cars are a commodity... sometimes!  One size does NOT fit all.

 …

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Added by Tom Gorham on January 4, 2013 at 11:30am — 2 Comments


Influencer
Solid Increases Drive Positive Pricing Changes For Trucks

Here is the latest used car market report for the week of Jan. 4 from…
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Added by John Sternal on January 4, 2013 at 9:00am — No Comments

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