Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Member Blog Posts (9,806)

Why Your Dealership Should Have a YouTube Channel

Having videos on your auto dealer website has been shown to increase website leads, and when done with video search engine optimization (VSEO), helping your site climb the search engine result pages.  If your dealership has videos on your website, you should have those videos uploaded to your own dealership YouTube channel.

 

Here's why:

 …

Continue

Added by Ali Amirrezvani on October 25, 2011 at 8:57am — 2 Comments

NEW CONTEST: Top 5 Tips For Selling a Car to a Chat Prospect

YO DEALERS!



We're looking for your best advice on gaining appointments and selling to a chat prospect....



THE QUESTION



What are some of the proven ways you've found to turn a website 'looker' into an appointment or sale using chat?



Post your single best piece of advice along with the chat transcript that demonstrates your technique for gaining appointments or even making the sale to… Continue

Added by Aaron Hassen on October 24, 2011 at 7:30am — 3 Comments

Achieving Success with Email Marketing

For the past eight years I have been very fortunate to provide email marketing solutions for an elite list of automotive dealers, vendors and trainers. If you did not already know, email marketing is the most cost effective vehicle for engaging conquest buyers and staying connected with current customers. It also has the highest Return On Investment compared to all other advertising mediums. If your dealership does not currently have an in-house email program (one that is measurable and…

Continue

Added by Tom Kain on October 24, 2011 at 12:52am — No Comments

Lock in $300 Savings on DMSC Conference Registration Prior to NADA

Community members are reminded that October 31st is the last day that you can take advantage of the Early Bird Discount for the 2012 Digital Marketing Strategies Conference.  

 

DMSC is being held just prior…

Continue

Added by Brian Pasch on October 23, 2011 at 8:00am — No Comments

An Automotive Leaders Profile

 

What does it take to succeed in today’s automotive environment?

 

It takes a strong leader that combines experience, knowledge, determination and a positive attitude to make a huge difference!

 

It requires the ability to hold everyone in the dealership accountable. Employees need to understand that it is EVERYONES RESPONSILBILITY for the success of the business!

 

It takes the understanding of technology and how to utilize it to maximize…

Continue

Added by Jim Kristoff on October 23, 2011 at 3:56am — 2 Comments

The Hidden Danger of Text Message Marketing

 

Text Message Marketing Compliance Dangers for Car Dealers

 

Keeping the lawyers at bay used to be a whole lot easier for dealerships. Unfortunately, new technology brings new challenges. A recent high-profile lawsuit involves a large dealer group named in a class-action lawsuit for allegedly failing to honor a text message opt-out request. The suit, launched by a former employee, is seeking damages of…

Continue

Added by Jim Radogna on October 22, 2011 at 10:30am — 10 Comments

What Is Google's "Zero Moment Of Truth"?

What Is Google's "Zero Moment Of Truth"?

 

  • A BUSY MOM IN A MINIVAN, looking up decongestants on her mobile phone as she waits to pick up her son at school.

 

  • AN…
Continue

Added by Ralph Paglia on October 21, 2011 at 12:30pm — 2 Comments

Hiring Smart for Long Term Results... Tips for hiring right!

With positive results from being on both sides of the fence when it comes to Vendor / Client relationships I am most confident I found the right answer for hiring right.

How many times, as a client, have you called your vendor for an unresolved issue, strategy, etc; and you receive a rep that has no idea on how to really grasp your reasoning of needs?

Does your service reps as…

Continue

Added by Jennifer Schrader on October 21, 2011 at 9:34am — No Comments

Chevrolet Sets All-Time Sales Record for Quarterly Deliveries

General Motors Reports a Record 1.2 Million Chevrolets Sold in Third Quarter of 2011



DETROIT – Chevrolet reported 1.2 million vehicles sold globally in the third quarter of 2011. This is the best July-to-September…

Continue

Added by Ralph Paglia on October 21, 2011 at 6:30am — 1 Comment

Changing "I Know" to "I Care"

When you think about all that goes in to creating a professional in the auto industry, what comes to mind?  Usually things like, training, dedication, persistence, confidence and motivation come to mind.  All of these are important and valuable components essential for any professional, but they can't be effective without the one element that ties it all together.  You have to care.  Smarter people than I have…

Continue

Added by John Fuhrman on October 21, 2011 at 3:48am — No Comments

Social signals influencing search results

We've seen some indication that social signals have begun influencing search results...consider the following:…

Continue

Added by Scott Falcone on October 20, 2011 at 8:08pm — No Comments

Honda Civic Natural Gas News, October 2011

Honda
Continue

Added by Ralph Paglia on October 20, 2011 at 10:30am — No Comments

Mighty Macs Occupy Wall Street

The Mighty Macs Occupy Wall Street!

After ringing the opening bell for Friday's (Oct. 17) trading session of the New York Stock Exchange,…

Continue

Added by Ralph Paglia on October 20, 2011 at 9:58am — No Comments

Tips for Auto Dealer Press Releases (And Why You Should Use Them)

While many dealers see press releases as a marketing strategy for larger companies, it can be (and is) a valuable and worthwhile strategy for auto dealerships as well.  It’s a great way to get news about your company out both locally and nationally.  Press releases can make their way into both local and national news sources, helping your dealership brand itself within the community, as well as show up more often and higher on the search engine result pages.…



Continue

Added by Ali Amirrezvani on October 20, 2011 at 9:56am — No Comments

The Nine Most Important Web Analytics for Dealers to Monitor

You cannot manage what you can’t measure.  As more and more consumers flock to your dealership website, you must focus your attention to optimizing the ease of which your prospects obtain information about you. …

Continue

Added by Justin Braun on October 20, 2011 at 7:00am — No Comments

The unprecedented shift that will change the marketing world

 

By Lori Luechtefeld, iMedia Connection

"We spend the majority of our time interacting with others, but as marketers we constantly speak the wrong language to the wrong person...

The media revolutions of the past -- moveable type, transmitted wire communications, recordable media, television -- were based either on one-to-one or one-to-many communications. Furthermore, they were expensive to get involved with and had to be regulated by government bodies. The internet,…

Continue

Added by Tom Gorham on October 19, 2011 at 6:58pm — No Comments

Ford eNews

Bon appétit!

Monday, Oct. 24 is National Food Day, a celebration that unites communities all over America around healthy, affordable and sustainable food options and education. As part of this effort, Ford Motor Company is sharing a series of sustainable lunch menus that can be easily replicated by…

Continue

Added by Ralph Paglia on October 19, 2011 at 3:37pm — No Comments

Social Media 2011: Social Is The New Normal

The State Of Social Media 2011: Social Is The New Normal

written by BRIAN SOLIS

This blog was written by Brian Solis, a member of the Fast Company expert blogging community and expresses that expert's views alone.…
Continue

Added by Ralph Paglia on October 19, 2011 at 3:24pm — No Comments

GM response time and Quality of leads

I am fairly new to being an internet manager and I am getting kind of frustrated with the Response time i have been getting knowing that every time i get a lead i do answer it with in minutes it is put in my CRM tool or mail box. The store that i am currently at just started there internet department so its my job to make it a success now i have sold vehicles for 3 years and had great rapport and succes selling so i was finally promoted to Internet Manager but... im a one man band and as…

Continue

Added by Zane Walker on October 19, 2011 at 3:23pm — 2 Comments

HIRE THE WINNERS; New Features Included With The Car Sales Simulator Automotive Hiring and Screening Technology

HIRE THE WINNERS; The Car Sales Simulator Automotive Hiring and Screening Technology

 

1)    Starting today – Whoever’s email is set up in your accounts will receive, via email, the “Results Page” from the Executive Summary as soon as the applicant finishes the simulation. WOW REAL TIME!!!  The Subject Line will be:  “The Car…

Continue

Added by Ralph Paglia on October 19, 2011 at 11:23am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2015   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service