Professional Community for Car Dealers, Automotive Marketers and Sales Managers
C oping and capturing the latest trends is vital if you need to sell in a competitive world. Trends like use of QR codes has proved to be a milestone in achieving desired results. Making a code is not tough; all you need is a code maker and the exact idea of what you are looking for…Continue
Most dealers know what to do. Get testimonials. Get pictures of happy customers. These can be turned into Facebook gold.
The problem is that the pictures of happy customers are often about as boring as a picture can be. There's a customer standing in front of their new car. Sure, they look happy, but is it…Continue
Added by J.D. Rucker on October 27, 2012 at 2:31pm — No Comments
Added by Ralph Paglia on October 27, 2012 at 12:36pm — No Comments
The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – Einstein belongs to the world, Google visits the Grand Canyon, and the…Continue
Added by Stephen Jackson on October 26, 2012 at 8:56am — No Comments
Do you know the one thing you can do on your dealership's website to increase leads? In this week’s Think Tank Tuesday, I’m going to show you the importance of strong web panels and how they increases customer conversions on your website.
The questions “How do I drive more leads to my website?" and "How do I increase conversions?” are always asked. We’ve done the research so you can implement the strategy in your dealership. You can do it completely free and in house; create custom…Continue
Added by Paul Potratz on October 26, 2012 at 8:13am — No Comments
Added by Patric Timmermans on October 26, 2012 at 7:54am — No Comments
Social media marketing presents us with opportunities every day, we just need to be cognizant of them. Something simple can become a major boon, and sometimes it pays to go over the top a little bit, because…Continue
Added by Timothy Martell on October 26, 2012 at 7:00am — No Comments
Added by Camille Forte on October 26, 2012 at 6:00am — No Comments
I ran across an obstacle with a dealer's Facebook page the other day. They were heavily supporting the local chapter of the March of Dimes and had some great pictures and videos compiled by the staff. None of this was on their website, Facebook page, or anywhere in their social media presence.
Anyone with a computer and 5 minutes of spare time has probably sat down to play with the Google Maps “Street View” application before. You’ve probably zoomed way into your own backyard, trying to catch a glimpse of yourself from a satellite.…Continue
Added by Stephen Jackson on October 25, 2012 at 1:00pm — No Comments
You have a range of tools at your disposal to get your message out to your readers. Blogs, Facebook, Twitter, LinkedIn, email newsletters and even printed material are all waiting and ready for you to put your words in place.
The problem, of course, is what are you going to talk about?
As your deadline approaches and you’re stumped with what you’re going to write, the temptation to look outside traditionally accepted means of publication is almost irresistible.…Continue
Added by Nancy Liberman on October 25, 2012 at 8:33am — No Comments
Added by Timothy Martell on October 25, 2012 at 6:00am — No Comments
It’s no secret that people love the thrill of a contest. Whether it’s scoring double rewards points for purchasing NFL-licensed apparel…
Added by Brook Sica on October 24, 2012 at 6:30pm — No Comments
The one thing that Facebook does exceptionally well from a technology perspective is operating and modifying their news feed algorithm. Learn how to take advantage of it to display exactly what (and who) you want to appear on your news feed.
Facebook does a lot of things wrong. They often don't listen to their users. The site is built on an antiquated technology that is currently being held together by duct tape and chewing gum. They haven't…
Added by J.D. Rucker on October 24, 2012 at 2:30pm — No Comments
Good afternoon fellow Automotive Professionals,
I have a question for anyone that would like to comment. Our dealership, Crest Auto World, is going to be switching website providers before the end of the year. As of now, we've narrowed it down to two providers, either Dealer.com or…
The Holiday season is just right around the corner, are your video promos up to par with your competition? The number of people who watch online video at least once per month is greater than those who watch TV at least once per month, according to a recent Nielsen study*.…
Created by Ken Beam
©2012 Volkswagen of America, Inc. Based on MSRP of $17,470 (including destination charges) for a 2013 Jetta S with
manual transmission, excluding title, tax, options and…
Added by Ken Beam on October 24, 2012 at 9:30am — No Comments
Starbucks or Tully’s? Starbucks! PC or Mac? Mac! Jiffy Lube or Classic Chevrolet? Hmm?
Dealership loyalty is elusive but exists; and winning the hearts and minds of your customers often begins and ends in your service drive. Exceptional service is difficult to find, so when a consumer finds it, they will likely become a customer for life. I once had a service department stay open late to replace a tail light which busted the night before a vacation. I never…
Added by CDK Global on October 24, 2012 at 9:01am — No Comments
Added by Patric Timmermans on October 24, 2012 at 7:19am — No Comments