Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The Olympics are an event where hard work, the latest tricks and even luck separate the good from the great. Many times the difference between the Gold, Silver and Bronze comes down to perfecting the little things. So how do you tap into that competitive spirit and take home the gold with your automotive marketing?…Continue
A new study shows that a new breed of “digital test drivers” are completely skipping the dealership sales process. More than 10% of new-car shoppers are buying vehicles without even seeing them in person. To me, this seems like buying a pair of pants without trying…
As we have mentioned before, social media is not just a good way to keep in touch with your customers it’s now crucial to your SEO as well. But just how can you use your social media marketing to help your SEO? We’re going to talk about exactly that, how your social media and SEO can work together to grow your…Continue
Added by Timothy Martell on August 14, 2012 at 7:13am — No Comments
We know the difference between empathy and sympathy right? To empathize with your customer means that you have a deep emotional connection to their feelings, situation, or problems. To show sympathy with your customer is more of general setback with them because you are not taking the time…Continue
Added by Ketty Colom on August 14, 2012 at 6:41am — No Comments
The truth is, I think, that www.AutoCon2012.com advertising is out of control. Now, I *do* support www.AutoCON2012.com, but really that's because I strongly believe in the idea that dealers need great chances for education. And I think…Continue
New DMEautomotive survey reveals that prepaid or complimentary maintenance plans, combined with excellent service delivery, are among the best ways to win and retain consumer loyalty – especially ‘next-gen’ customers
DMEautomotive Survey Highlights:
Pinterest has generally been ignored by the advertising world at large, but the site is making big moves to assert its relevancy. As of last week, the social media website has done away with their invite…Continue
Added by Timothy Martell on August 13, 2012 at 5:26am — No Comments
In June of 2012 we launch our New SEM/Re-targeting platform and our new Automotive Website platform. Look at these numbers for one of our clients. This is utilizing the same ad budget for each time period. The bounce rate still remains amazing and the unique visits are through the roof! How is this comparing to your site analytics and SEM platforms? Leads now from the dealers website are at a all time high making up their most dominant lead source. We all know that…Continue
If you can't tell, I wrote this on an extremely empty stomach. But enough about me, let's talk about you and your success!
As a provider of dealership website solutions, it almost seems that there are two different categories of clients that I work with. Those that utilize the tools and resources made available to them to which…Continue
If you have been following my latest articles discussing Google Adwords, you are well aware that Google is testing new ad formats for the automotive industry.
I have recently discussed the Google Advisor For Cars program which is very controversial. I recently documented that Google is testing …Continue
I have worked for many different people in my time but one of my first mentors was a very successful restaurant owner. I was relating this story the other day in a workshop of a staff meeting he led where he was talking about missed opportunities we had as waiters and I thought it is appropriate for our…Continue
The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe! This week, Maroney is not…Continue
Added by Ketty Colom on August 10, 2012 at 7:22am — No Comments
Social media represents a new dawn for the marketing industry. The level of interaction it enables between business and consumer is nothing short of revolutionary. Most would agree that this is a step forward; more communication is always preferable to less. However, it is not an avenue of communication that…Continue
Team Velocity Marketing is proud to be a Platinum Sponsor of AutoCon 2012 in what is sure to be the industry’s largest event for the automotive industry.
DULLES, VA – August 9, 2012 Team Velocity Marketing is pleased to join the ranks of several prestigious…Continue
Added by Ralph Paglia on August 10, 2012 at 3:00am — No Comments
As an active Google user, my search results are always personalized. Thanks to Google's social search, I find results that fit me as a user:
If Google is taking advantage of the social shares they're receiving in Google+, it should come at no surprise that they would also utilize a user's Gmail…Continue
Here is the latest data on the used-car market from Ricky Beggs, analyst at Black Book USA.
This past week has presented some amazing insights and situations within the market and the resulting used vehicle values. As the calendar turned to a new month, there were some more aggressive efforts from some of the buyers. The number of adjustments that were increases at 19% was the …
Added by John Sternal on August 9, 2012 at 7:31am — No Comments
Google recently released guidelines for their Google+ Local Pages, outlining what you can and can’t do with the main picture on your Local page. It is important to stay on top of these announcements from Google, make sure you read over these guidelines to make sure you aren’t hurting your local page, it could…Continue
Added by Timothy Martell on August 9, 2012 at 5:40am — No Comments
To increase the sales of your dealership by delivering the highest quality of online customers.
Every lead we get is called and verified by a live agent to ensure you get the highest quality lead delivered in real time within minutes of us receiving it. We guarantee that every lead you get is a live customer looking to PURCHASE NOW, IF NOT WE WILL REPLACE IT FOR FREE. We will never duplicated a lead, our focus is not just to provide you…Continue
Added by Danny han on August 9, 2012 at 3:04am — No Comments
Twitter is growing quickly as a social network, and as it does, businesses are cluing into the fact that they can connect with a whole new market by maintaining a Twitter account. It can be tough to get the hang of posting on the site, but remembering a few simple tips can help.