ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Who are we putting in charge of our business?
As I watched this video of Groupon’s CEO Andrew Mason apologizing for a business in Japan that couldn’t handle the orders that Groupon generated for them over New Years I couldn’t stop thinking; Video Click Here
“Here is a vendor that set a marketing strategy in place for a business using…Continue
Zocalo Labs Releases New Personalized Auto Dealer Mobile Marketing Tool;
DealerApp Vantage Pro for Apple Devices
Piscataway, NJ, January 17, 2011 –Zocalo Labs today announced the release of Dealer Appvantage Pro (DAP), a new mobile application (app) developed to help auto dealers better interact with their…Continue
Added by sara callahan on January 17, 2011 at 6:54am — No Comments
I teach in Women & Gender Studies, and one of my main areas of specialization is popular culture and the representation of gender. One of the businesses that never fails to supply me with material to use in the classroom is the auto industry. However, I must say that I am not surprised that the auto industry continues to use gender stereotypes and fantasies to sell cars in ways that become lessons in how to "read" the subtext of advertising. Like most other businesses, sex and the…Continue
Added by Dr. Elizabeth Archuleta, CDP on January 16, 2011 at 3:12pm — No Comments
I'm now the "Coordinated Marketing" editor at ADM, so here is the vision of "Coordinated Marketing" in action: An in-market email blast recipient visits the dealer's Holiday Gift Card site via the link provided in the email and downloads a certificate to receive a $300 gift card with purchase of any new car at your dealership within the next five days. While at the site, he/she also sees on the certificate site a link to a funny video you provided on your…Continue
Added by Brian Pasch on January 15, 2011 at 11:30pm — No Comments
There has been some sporadic talk of QR codes and the applications/scenarios that may or may not work in dealerships, and I’m sure that soon enough there will be plenty that do, but for now I wanted to share a really inexpensive idea that can get the ball rolling and create additional digital awareness for your sales and management team.
The following is a step-by-step process to create a QR Code for each salesperson that links back to a review site. …Continue
Added by Scott Falcone on January 15, 2011 at 7:22pm — No Comments
The majority of Facebook business pages tend to be a little dull, with the…Continue
I emphasized the "new" in my blog title, because my first experience in a dealership happened when I was young--about 22 or 23--and had never had a new car before. I worked for Ma Bell back then. This was before AT&T's breakup. I worked the midnight shift and was putting in tons of overtime. I worked on the weekends as well. Needless to say, I didn't have much of a life but my savings account was growing.
I spent my newfound wealth on getting my first very own apartment.…Continue
Read an article yesterday in Automotive News about Microsites and Acton Toyota "1 Web site? Why stop there?" . I was absolutely thrilled to see that Post-Click-Marketing is finally getting some long overdue credit in the space and from Automotive News to boot.
However Acton hasn’t even scratched the surface with Microsites and Post-Click-Marketing and…Continue
You can increase leads and conversions through your dealership's Facebook business page. However, you need to take an approach different from hard-sell methods you may have used in the past with traditional advertising. Social media marketing is all about building relationships with your…Continue
Added by VJ on January 14, 2011 at 9:30am — No Comments
In the automotive service marketing realm, customer relationship programs are essential to successful car dealer marketing. From new vehicle sales to automotive service, dealerships are always looking forways to reach out to their customers and improve upon customer loyalty.
By initiating customer relationship campaigns, a car dealership can augment their car dealer direct marketing plans and enhance theirbottom lines.
To do so, automotive dealerships can…Continue
Added by Stacy Mueller on January 13, 2011 at 10:46am — No Comments
Added by Paul Potratz on January 13, 2011 at 9:43am — No Comments
Old Blog I wrote from when I was Internet Director at Teddy Nissan...I still Preach This!!!
Added by Stan Sher on January 12, 2011 at 11:00pm — No Comments
I have been working in the automotive industry for over 8 years as of this month. The one thing that I felt I could always do better was build value in my presentations. When I say presentations, I am not just talking about performing a powerful walk around. I am talking about…Continue
Added by Stan Sher on January 12, 2011 at 10:30pm — No Comments
What can dealers do with Behaviorally Targeted (BT) web based advertising?
Behavioral Targeting is advertising space purchased from an online network of websites that utilize technology to…Continue
Added by Ralph Paglia on January 12, 2011 at 10:00pm — No Comments
The best time to capture a review from a happy customer is while they are with you at your place of business. As soon as your satisfied customers leave your building, the likelihood that they will place a review on Google Places is reduced. Business owners have been struggling to establish easy processes to increase their direct Google Places reviews. Solutions are on the way!…
Perhaps you’re aware of all the hype…
Added by Paul Potratz on January 12, 2011 at 3:14pm — No Comments
OK, so we all know about backlinks, and keywords, and meta tags. We know we should have content righ sites, and make sure we are relevant. We know we need Quality back links.
So, we spend time and money creating all these things.
Other than seeing 100,000 unique visitors to your site (I could only wish), how can you see how well Google and the other search engines rank you, and how easily you are found. Without typing all the keywords yourself into a google search…Continue