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All ADM Member Blog Posts (9,367)

Team Building as the Coaching Manager

The sport that so many predicted I would excel at due to my size was actually the sport where I floundered.  When it came to the hardwood, the only skill I had was shooting free throws.  My coaches could have just given up on me and focused their attention on the superstars on the team, but instead they invested time and energy into the one thing I could do well.  In place of teaching me…

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Added by Stephanie Young on July 28, 2011 at 6:30am — No Comments

Five things social media can't do for your dealership...

Five things social media can't do for your dealership...

 

So I'm reading Econsultancy this…

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Added by Ed Brooks on July 28, 2011 at 5:52am — 2 Comments

Does Your Social Media Policy REALLY Protect Your Dealership? (You DO Have One, Right?)

Chances are, since you’re reading this post, your dealership or company is involved in social media. That’s good - it’s hard to imagine how difficult it will be moving forward for organizations that have not embraced social networking. Although Social Media is relatively new (and certainly exciting), its meteoric growth has unfortunately caught the early attention of the legal powers-that-be.

Despite the widespread use and misuse of social networking at work, 45 percent of all…

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Added by Jim Radogna on July 27, 2011 at 4:27pm — 3 Comments

Get 216 Percent More Interaction on Your Facebook Fan Page

How to get 216 percent more interaction on your Facebook page

It only takes one word. Is it “like” or “comment”? Find out which you should be using.

Brain surgery takes many years to perfect. Most of the people that require it are thankful that the surgeon…

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Added by Ralph Paglia on July 27, 2011 at 2:00pm — No Comments

Tips for Taking a Fresh Look at Your Dealership SEO

The process of maximizing the amount of traffic and leads that your website generates from Google can be daunting.  Here are some basic things that our SEO team at DealerOn recommends focusing on if you are either changing website providers, contracting with a SEO or PPC vendor, or simply taking the pulse of the performance of your site and marketing efforts.

 

Determine Which Keywords You Should be Targeting – Working with your…

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Added by Ali Amirrezvani on July 27, 2011 at 12:43pm — No Comments

7 in 10 Online Adults Share Videos

7 in 10 Online Adults Share Videos

As of May 2011, 71% of online adults reported watching videos on a video sharing site such as YouTube or Vimeo, according to data from…

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Added by Ralph Paglia on July 27, 2011 at 10:00am — No Comments

Creative Approach to Become Liked on Facebook

The Manus Group is not exactly a highly recognized brand like Toyota or Chevrolet.  You might be in the same boat or your might just want to stand out from the other name brand dealer down the street.  Social Media Marketing is about standing out and being popular.  Yes, it takes us all back to those high school days where some…

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Added by Stephanie Young on July 27, 2011 at 7:30am — No Comments

Erik Qualman welcomes YOU to the 11th Digital Dealer Conference & Exposition

Erik Qualman, keynote speaker for the 11th Digital Dealer Conference & Exposition, would like to welcome YOU to attend with a personal message.

 

 

What's his keynote going to be about?

 

Socialnomics: It's a People Driven Economy,…

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Added by Arnold Tijerina on July 27, 2011 at 7:06am — No Comments

Bye Bye Google Boost Welcome Adwords Express

Google Adwords Express Logo



This has been a great month for change at Google and PCG Digital Marketing has been in the forefront advising car dealers about these changes.  In July 2011 we were introduced to:



  • Google+
  • Google Circles
  • Google +1…
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Added by Brian Pasch on July 26, 2011 at 8:00pm — 7 Comments

Five Lies About Automotive Social Media Marketing

What are the Five Biggest Lies about Automotive Social Media Marketing? 

 

When you think back…

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Added by Ralph Paglia on July 26, 2011 at 5:30pm — 35 Comments

Interesting article on Auto need for mobile...

Surprising, even luxury OEMs behind the times on mobile websites

http://www.mobilecommercedaily.com/2011/07/26/why-luxury-automakers-should-develop-mobile-sites-luxury-daily

Added by Mike Brodeur on July 26, 2011 at 4:23pm — No Comments

Digital Dealer Webinar: Making sure your dealership ranks high in Google, Yahoo and Bing 7/28

THURSDAY 7/28 AT 11:30AM EST. REGISTER NOW!

 …

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Added by Arnold Tijerina on July 26, 2011 at 7:00am — No Comments

Fixing by Feeling Your Way

In a previous blog, I told a story about my father being deaf and how this becomes a superpower for him in business.  (To read more on this back story, please visit “Seeing What People Say”)  I had no idea what a gift my father had given me during my childhood until I became a…

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Added by Stephanie Young on July 26, 2011 at 6:00am — 9 Comments

Top 10 Marketing Sites For Social Media Marketing Trends

The Top 10 Marketing Sites For Social Media Marketing Trends

Written by BRIAN SOLIS



Recently, the Pivot Conference team set out to learn more about the state of social advertising and the future ahead by…

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Added by Ralph Paglia on July 25, 2011 at 6:25pm — No Comments

Free Dealership Web Tools

In a follow-up comment to a post I wrote last week about social media web tools, Jared Hamilton asked me about other free tools I’d recommend for dealers and internet managers to be as effective as possible in their daily marketing efforts.  Below are some tools that various team members at DealerOn use or have used in the past.…

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Added by Ali Amirrezvani on July 25, 2011 at 1:37pm — No Comments

Power In Numbers: Can we crowdsource an e-book?

Recently I've been extremely interested in group dynamics and social sharing for the greater good of the community. Though not a new concept, it has certainly exploded with the growth of platforms like LinkedIn,…

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Added by Stephen Murphy on July 25, 2011 at 1:26pm — No Comments

Dealers In California May Be Forced To Change The Way Salespeople Are Paid

In a class action lawsuit filed on June 21, 2011 against AutoNation (Santa Clara Superior Court, entitled Lilly v. AutoNation, Case No. 1-11-CV-203569), attorneys are claiming that AutoNation is in violation of the California Labor Code by misclassifying commissioned sales reps as exempt from overtime and, in addition, issuing deduct vouchers post-sale for losses in commissionable gross due to repair or…

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Added by Arnold Tijerina on July 25, 2011 at 11:54am — No Comments

Google Apps Seminar Series

Thin Client Computing Hosts Google Apps Seminar Series

Google Apps Seminar Series, Thin Client Computing  

Photo: adria.richards, Flickr…

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Added by Ralph Paglia on July 25, 2011 at 8:08am — No Comments

Jim Flint To Discuss Adjusting Dealer Advertising Budgets and Strategies



The recent changes with Google Places make a strong case why dealers need a marketing strategy that is continually updated based on market conditions and changes in search/social.



I've been flooded this week with calls and emails asking for guidance on how to adjust…

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Added by Brian Pasch on July 24, 2011 at 12:34pm — No Comments

CONFESSIONS OF A MYSTERY SHOPPER - PT 9

They don’t trust you.

 

We both know it’s largely unfair, but they don’t trust you. 

 

You’ve seen all the polls where buyers say if they could bypass the dealership and buy directly from the manufacturer they would.  They trust the OEM, but they don’t trust you.

 

A couple weeks ago, I heard a Ford maven say this (I’ll paraphrase): “The more your outgoing emails resemble Tier 1 emails, the more prospects trust you.”   By gawd, he’s on to something.…

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Added by Trace Ordiway on July 24, 2011 at 8:10am — No Comments

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