Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Added by Darial Clewis on August 1, 2013 at 1:00pm — No Comments
It starts with the arrival of the customer. They either make connection with the salesperson or not. There is no middle ground, and there is not enough time to make up for what isn’t working.
Added by Gina Parr on August 1, 2013 at 10:00am — No Comments
Frequently, I write about how dealerships (or any company for that matter) need to have efficient, reliable communication tools in place so that all departments can access information at a glance. Quite ironically, one of the largest tech companies in the world, Microsoft, just proved that best practice as…Continue
Added by Richard Holland on August 1, 2013 at 8:40am — No Comments
No dealership (indeed, no business) can thrive on leads alone. It’s a team effort with follow-up as the true MVP. After all, follow-up turns those leads into ups and eventually closes the sale. But follow-up often feels like a waste of time. It’s all too easy for consumers to ignore or push…
Added by Aaron Hassen on August 1, 2013 at 8:21am — No Comments
Have y'all checked out the lineup for this year's AutoCon 2013?! I don't know about you but I'm excited!
Having attended Automotive Boot Camp 2012 and AutoCon 2012 I know that this will be an event you don't want to miss.
TRUECAR is being so gracious and awarding TEN...that's right TEN! Full Ride Scholarships to AutoCon---you have a few days left to submit your application but if you can...do apply.
I recently relocated to the Twin Cities in…Continue
Added by Ashley Lopez on July 31, 2013 at 5:56pm — No Comments
I hear this question frequently from our clients and prospects; “How do we get rid of outrageous reviews that are lies, slander, defamation, or out of bounds with the guidelines of Yelp?” Answer? Submit a request for removal…Continue
Added by Jerry Hart on July 31, 2013 at 4:25pm — No Comments
How do you improve something you can’t see? When a customer walks into your physical showroom you can see him peering into a car or examining rebates. However, when a customer enters your virtual showroom (your website) can you see him…Continue
Added by Justin DiPietro on July 31, 2013 at 11:26am — No Comments
There is an enormous power out there for the using; a power that can provide exponential customer reach. This power has a force of its own and it’s completely, 100% free. Its name is meek in its nuance, but powerful enough to pack a punch… What we are talking about is the enormous power of sharing.
Sharing is an act that binds our relationships to one another. It connects people and it’s at the fundamental core of all social media. People share to spread the news about brands,…Continue
Added by Matthew on July 31, 2013 at 4:30am — No Comments
If you were hanging out in pinball parlours in the late 60’s The Who’s Pinball Wizard will be embedded in your brain. And for three days at the Australian Automobile Dealers Association Convention (AADA) we’re giving you the opportunity to relive those arcade days and win up to $1,000 worth of FREE online advertising for your dealership or company.
From Wednesday 11 to Friday 13 September at booth number 11, Salefest will be holding daily…Continue
Added by charles bayer on July 30, 2013 at 4:13pm — No Comments
Is your website constantly asking for or taking information from visitors? By providing information to visitors rather than requesting information from them, you can expect to see a rise in conversions and a decrease in bounce rates. Watch this week's Think Tank Tuesday and find out how to rethink your web strategy.
Added by Paul Potratz on July 30, 2013 at 2:37pm — No Comments
Text messaging has completely transformed the way we communicate today. Could it also be transforming the way we negotiate a car transaction? A growing number of people have used text message as a way to communicate and negotiate during a transaction on the Swapalease.com marketplace.
Added by Carroll Nguyen on July 30, 2013 at 1:00pm — No Comments
VinSolutions has announced the launch of VinMobile™ for Android. VinMobile is the company's mobile CRM application. The newly revamped VinMobile 2.0 was released for iPhone® and iPad® devices in January of 2013 with significant updates released in March for VinMobile 2.2. VinMobile for Android supports all of the same features that are supported by iPhone and iPad devices.
Added by Joey Little on July 30, 2013 at 12:59pm — No Comments
Topics selected by dealers include strategies for CRM, digital marketing, fixed ops, hiring, creating a culture of success, selling pre-owned vehicles, leveraging ‘big data’, video and more; joins agenda that includes keynotes from global search marketing authority Danny Sullivan, Yelp and The Walt Disney Company®. Early Bird Registration available until August 14th
Added by Crystal Hartwell on July 30, 2013 at 7:00am — No Comments
Here is this week's latest used car market report data from Ricky Beggs and Black Book. As we finished the final full week of July the activity took a step back from the previous two weeks. Where a couple of weeks after the Fourth of July brought an uptick to the wholesale activity, this past week the price change levels were very similar to the previous week, while the activity actually slowed back down. I had several dealers and remarketing specialists ask during the week what we were…Continue
Added by Ken Beam on July 29, 2013 at 9:45am — No Comments
ALBANY, N.Y. – July 29th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it is participating in General Motors’ (GM) new Dealership Technology Assistance Program (DTAP). Auto/Mate’s dealership management system (DMS) and Customer/Mate (CRM) are both certified by GM as part of the program.
“The DTAP certification ensures that dealers using our DMS will have the functionality necessary to support seamless OEM data and…Continue
Added by Mike Esposito on July 29, 2013 at 9:05am — No Comments
One thing that they all have in common is the need to have the right people in the right…
Human beings are social creatures and our lives depend on other humans. We are born unable to care for ourselves. We develop and learn about the world around us through others. Our connections to others are key not only our…Continue
Added by Bill Cosgrove on July 27, 2013 at 11:00am — No Comments
Car lease prices on today’s most popular brands dropped -3.8% from year ago payment levels according to June listing data from Swapalease.com. The below data also show that people are staying in their leases at roughly the same amount of time before opting to exit their contract compared with year ago levels.
Added by Carroll Nguyen on July 26, 2013 at 2:06pm — No Comments