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All ADM Member Blog Posts (11,301)

AutoCon 2012 Review

This past week, myself and Dan Collingridge had the pleasure of attending Auto Connections Conference and Exposition at the beautiful Aria Resort and Casino in Las Vegas, Nevada.

The event for automotive dealers and allied industries was…


Added by Michael Cirillo on September 10, 2012 at 1:30pm — 11 Comments

Take Advantage of Record Sales

Take Advantage of Record Sales

How have your dealership’s sales been this year? If you said “better than expected”, you’re in the same boat as many dealerships in the country.

Industry experts predict that U.S. auto sales per dealership may climb to a record in 2012. Annual sales per dealer will increase to an estimated 805 vehicles from a previous…


Added by Paul Potratz on September 10, 2012 at 9:31am — No Comments

Contact At Once! Takes Top Honors for Live Chat and Customer Satisfaction at AutoCon2012

Contact At Once!, the leading provider of automotive chat solutions for dealers, OEMs and automotive advertising websites, received 2012 Automotive Website Awards (AWA) as a top rated automotive chat solution and as a winner in the Overall Product Satisfaction category at the annual AWA ceremony held this week in Las Vegas,…


Added by Aaron Hassen on September 10, 2012 at 8:30am — No Comments


Beat CarMax At Their Own Game: Source Cars from Consumers

By Bruce Thompson

CarMax makes $50 million every quarter buying vehicles from consumers and wholesaling them at their own brick and mortar auctions. Take a second to wrap your head around that. If you don’t believe me, you can find CarMax’s financial reports at any reputable news source on the web; as they are a publicly traded company. From this same report, you will also find that 60% of CarMax’s retail inventory…


Added by Hillis Emanuelson on September 10, 2012 at 8:16am — No Comments

Used-Car Market Is In Decline

New Mid-Size Models Will Likely Impact Used Car Values


Here are the latest used-car pricing trends from Ricky Beggs, senior analyst at Black Book. One of those major refreshes we at Black Book have recently had a chance to see first- hand comes from the normally less than exciting mid-size car segment. Don’t just…


Added by John Sternal on September 10, 2012 at 6:28am — No Comments

Important: Get on the Automotive Google+ List

We are compiling a list of Google+ accounts for anyone in the automotive industry. Testing shows that Google+ relies almost entirely on quality rather than quantity which makes it extremely important to network properly.

This is extremely important. Getting involved requires nothing, but the benefits (particularly by 1st quarter…


Added by J.D. Rucker on September 9, 2012 at 7:30am — 1 Comment

Our Google Plus Service Sucks, So We're Throwing It Out

Recently, I called out a couple of vendors for selling a sub par product. I thought about it and decided that if my own services can’t stand up to that level of scrutiny, I have no business telling anyone else what they…


Added by Timothy Martell on September 9, 2012 at 5:45am — 2 Comments

Why Your Business Should Be On Google+ Local

Although recently we have decided to focus our social media marketing efforts away from Google+ they do still have some valuable things to offer. Google+ Local, which used to be Places, is a very valuable…


Added by Timothy Martell on September 9, 2012 at 5:30am — No Comments

Facebook Likes Can Lie: Finding New Metrics

When it comes to Marketing using Facebook, are you focusing on quality or quantity? It’s easy to fall into a rut when you’re posting daily, but it’s important that the quality of your posts…


Added by Timothy Martell on September 8, 2012 at 12:30pm — No Comments


There is a statement we've all heard over the years in the car business.  It usually comes from the dealer or a senior manager.  When I hear it, it makes me crazy.  Now, I know that some of you will say that driving me crazy is a short trip, but this one makes me glad that I'm not on a roof when I hear it.  I might jump.     

It usually happens when I'm talking to a dealer.  We may be discussing a hiring campaign, an idea for advertising, a specific sales practice or even a way to cut…


Added by John Fuhrman on September 8, 2012 at 8:24am — 4 Comments

Top Ten Blogs And News For Auto Dealers: September 1 – 7

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – promoted tweets get an upgrade, politics on social media, and a Gangnam Style…


Added by Stephen Jackson on September 7, 2012 at 12:40pm — No Comments

The Disgusting Truth About Reporting in the Automotive Community

Figures Lie, But Liars Didn't Figure on Wikimotive!

I nearly didn’t write this. The “lazy” Tim on my shoulder said, “Now Tim, you know what happens when you call people out and stand on your soap box! People will call you a self-righteous blowhard! They’ll accuse you of…


Added by Timothy Martell on September 7, 2012 at 6:00am — 19 Comments

From the Trenches - A Deer in the Headlights


Have you ever felt like a deer in the headlights?  I’ve often wondered what is going on in that deer’s mind when standing frozen in the middle of the road with a car rushing at him.  I got to experience that feeling today here at AutoCon2012.



Added by Tom Gorham on September 6, 2012 at 10:30pm — No Comments

The Power of Publix's Positive Social Media

When you’re on social media sites as much as I am, you see a lot of negative brand messaging. Take, for example, the ongoing Progressive case in which a lone blogger has rallied millions of angry Americans to voice their outrage on the insurance company’s Facebook wall. We…


Added by Stephen Jackson on September 6, 2012 at 12:49pm — No Comments

Six of One, Half Dozen of Another-Website Visitors Are Not All Equal

Remarketing We all remember playing the game “Would You Rather,” so here’s an digital automotive marketing version of the infamous question: Would you rather: a) have six different people visit your site one time b) have one person visit your website six times?

If you said B you would be correct! Why, because that person is obviously more interested and lower down the purchase funnel. They are ready to…


Added by CDK Global on September 6, 2012 at 8:44am — No Comments

Dealing With Writers Block As A Blogger

Blogging can be tough, especially when your marketing strategy has you posting every day. When you’re blogging for business posting everyday can be extremely beneficial but writers block starts to become…


Added by Timothy Martell on September 6, 2012 at 7:30am — No Comments

Top 5 Things People Consider When Buying a Car

--Philip J Reed on behalf of the Westwood College Automotive Technology Degree program


Buying a new or used vehicle is a big investment. Each family or individual must evaluate personal needs to determine which car, truck, van or SUV is best. When shopping for a vehicle, there are five important things car shoppers look for.

1. A Good…


Added by Philip J Reed on September 5, 2012 at 2:59pm — No Comments

NJ Infiniti Lease Special! Check it out! 2012 FX35 AWD ONLY $399 month! WOW! Till 10/1/2012

Wow!! 2012 FX35 AWD ONLY $399 month!

*2012 FX35 AWD Cross-over - LEASE FOR $399 PER MONTH FOR 39 MONTHS. MSRP $47,950 - All-Wheel Drive. Automatic - 4 Door, PW, PL, PM, Power Seats, Cruise, Leather seats also includes Premium Package! *We have two or more available at this offer. **Prices/payments include all consumer costs except for licensing, taxes and registration. LEASE:

 $399 1st…

Added by Ken Beam on September 5, 2012 at 2:13pm — No Comments

Are You Missing Sales With The Wrong Messaging?

Think Tank Tuesday- Are You Missing Sales With The Wrong Messaging? from Potratz on Vimeo.

Are you missing out on sales because your marketing message is focused only on price points?  If you're only focused on price, you are not connecting with customers…


Added by Paul Potratz on September 5, 2012 at 1:13pm — No Comments

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