Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Member Blog Posts (9,893)

Building Customer Relationships Through Facebook

Would you rather have 1 million Facebook fans or 100 loyal customers? Until recently, businesses have generally focused on the number of fans they acquired, trying to get a high number of people to “like” their page. The number of Facebook fans your business has, however, is immaterial if you have no relationship with them as customers.

A recent post on All Facebook: The…

Continue

Added by Mike Gorun on November 16, 2011 at 2:54pm — No Comments

If a Review is Written in the Great Forest of the Internet, and It Makes No SEO, Does Anybody Read It?

This is a simple editorial:  STOP supporting the review sites that make you or your customers jump through hoops in order to use them.  Despite what the review site companies and some of your peers claim, NOT EVERY REVIEW SITE IS IMPORTANT FOR DEALERS.  

If you sell a hundred cars a month, we don't want to…

Continue

Added by Keith Shetterly on November 16, 2011 at 2:30pm — 4 Comments

Why Your Online Storefront Matters More

How reasonable do you think it is to spend hundreds of thousands of dollars to build a monument to a brand these days?  When we were all flush with cash, it made some sense to upgrade dealership facilities to appease the manufacturer. …

Continue

Added by Kathi Kruse on November 16, 2011 at 12:25pm — 3 Comments

How HTML5 vs Flash Affects Your Dealership Website

HTML5 has been in the tech news lately, especially since Adobe announced that they are going to stop developing Flash in favor of HTML5 on mobile browsers.  This doesn’t mean the company is abandoning the technology on desktops, but according to Mike Chambers, the lead in Adobe developer relations, “a lot of the things that you have done via Flash in the past will increasingly be done via HTML5 and CSS3…”.

 …

Continue

Added by Ali Amirrezvani on November 16, 2011 at 11:41am — No Comments

Yelp Reputation Management for Car Dealers; What Are Filtered Reviews?

Automotive Reputation Management; How Yelp Review Filtering Works and Why it Effects Car Dealers.

Yelp has come under criticism because of their "Filtered Review" process which takes certain reviews, mostly those from Yelp users who…

Continue

Added by Ralph Paglia on November 16, 2011 at 11:30am — 13 Comments

Chris Case Named Vice President of Sales for DMEautomotive

Veteran sales leader of industry's most successful auto technology companies heads DMEa dealership sales efforts

 

DAYTONA BEACH, Fla., Nov. 16, 2011 -- DMEautomotive (DMEa), the industry leader in science-based,…

Continue

Added by Crystal Hartwell on November 16, 2011 at 10:08am — No Comments

NJ Infiniti | Watch Ken Beam show 2009 G37X All-Wheel Drive Coupe at Douglas Infiniti | Summit NJ

 Watch Ken Beam Show-n-Tell you all about this beautiful All-Wheel Drive 2009 Infiniti G37X Coupe at Douglas Infiniti in Summit New Jersey!



Black Obsidian with Graphite Leather! *Only has 32,146 miles!



*Being offered for $31,388!



*Car Fax Clean! No Accidents!



*Click this link for your Free Car Fax Report on the beautiful 2008…

Continue

Added by Ken Beam on November 15, 2011 at 7:03pm — No Comments

From the Trenches - a letter from me to the troops

I don't normally mention my dealership by name... but it's not that I am not proud of it.  It's out of courtesy and the fact that ADM is my personal venue, not that of my dealership.  But today I would like to share an email I sent to the troops of my dealership.  It is heartfelt and sincere.  And it applies directly to Digital Marketing.

 

To all managers and sales staff:

In case you have any illusions about today's car marketing by your dealership, you must…

Continue

Added by Tom Gorham on November 15, 2011 at 5:00pm — 23 Comments

Is The Road to the Sale Obsolete? by Jim Ziegler

Is The Road to the Sale Obsolete?

A lot of conversation these days by 'New Age' - 'Next Gen' - car people saying the 'Old School' sales processes are no longer valid with today's consumers.

 …

Continue

Added by James A. Ziegler on November 15, 2011 at 3:30pm — 29 Comments

Jesse Biter is Featured Guest on The AutoDealerTarget Roundtable

The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.



***Don't Miss This One***

This weeks Featured Guest is Jesse Biter of Dealers United



When: Tuesday, November 15th @ 10pm Eastern / 9pm Central

Join Us: Google Hangout, Live Broadcast at…

Continue

Added by Tom Kain on November 14, 2011 at 9:28pm — No Comments

Joe Russo, Social Dealer Co-Founder and President Passes Away

I would like to express my deepest sympathies to Joe Russo's family, friends and colleagues... It seems like just last week when we were all together cruising Lake Las Vegas. This is a tragic and sad loss to all who knew and loved Joe.  In addition to his family and friends, Joe Russo will be missed by many people in the…

Continue

Added by Ralph Paglia on November 14, 2011 at 7:30pm — 2 Comments

Cinnamon Challenge Added to 2012 Digital Marketing Strategies Conference

Tracy Myers has made his Cinnamon Challenge famous in YouTube.  You can watch a number of staff members attempt the Cinnamon Challenge and the videos are great!!  …

Continue

Added by Brian Pasch on November 14, 2011 at 3:00pm — 3 Comments

Staying on the 'Road to the Sale'

An in-depth report based on interviews with 250,000 customers of more than 250 dealerships tells us customers most often walk without buying because we wandered off or away from our Road to the Sale.

 

We’d like to believe…

Continue

Added by Kurt Kubicki on November 14, 2011 at 11:00am — 7 Comments

Auto/Mate and Constellation Auto Join Forces to Offer Buy Here - Pay Here Solution for DMS Users

For Immediate Release: 

CLIFTON PARK, N.Y. – November 14, 2011 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it has entered into a joint marketing agreement with Constellation Automotive Software, developers of the Management System Plus Buy Here - Pay Here software for auto dealerships (MSP). The agreement allows both companies to promote each other’s dealership management solutions to their respective customers.…

Continue

Added by Mike Esposito on November 14, 2011 at 7:57am — No Comments

Turn Satisfied Customers Into Customers For Life

The Scene:

Ryan (George Clooney) and Alex (Vera Farmiga) are in a hotel lounge, and are emptying the contents of their wallet - and purse - respectively all over a table. It is all MEMBERSHIP CARDS. 

The Conversation:

Alex: "Oh my gosh, I've heard about these but never actually seen one," she says while grabbing a black card from Ryan. "Is this an...."

Ryan: "Onyx card. Yeah. I was pretty excited the day that puppy came in."…

Continue

Added by Will Michaelson on November 14, 2011 at 7:16am — No Comments

Find a way to motivate or move on

As I mentioned in my last post in regards to the way we manage our staff salespeople don't leave jobs, they leave managers. So many times when we are interviewing and doing our hiring we look at these applicants and say to ourselves," this person has a great pedigree and a good attitude, this could be our new front runner".Do we really dig into the reason they are not still employed with the last company? They probably looked at the same thing we are seeing right now....right?



I am a… Continue

Added by Sean McKinnon on November 14, 2011 at 6:30am — No Comments

4 Reasons Why Honesty Should Rule the Automotive Industry

It baffles me sometimes. There are still those in the automotive industry who believe that deceit and misdirection are the best way to go when selling cars.

It isn't.…

Continue

Added by Rocco Penn on November 14, 2011 at 2:00am — No Comments

The Dealership Newsletter

Over the past…

Continue

Added by Tom Kain on November 13, 2011 at 9:30pm — 15 Comments

Tumblr Basics for Car Dealers: Are You Missing an Easy Boat

Some boats are challenging. Search engine optimization is a big boat that's often hard to steer. Facebook is another big boat that often challenges businesses when it comes to pointing the boat in the right direction.

Tumblr is an easy boat. It's easy because it takes very little time to learn, master, and develop a strategy. In the automotive industry, it's also one that is drastically under-used. Here is a video tip of the day that talks about the basics of Tumblr as a search and…

Continue

Added by J.D. Rucker on November 13, 2011 at 1:13pm — 3 Comments

ADM Blog Topics by Tags

Monthly Archives

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2015   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service