Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Member Blog Posts (11,169)

Grab the Gold With Your Digital Marketing

The Olympics are an event where hard work, the latest tricks and even luck separate the good from the great.  Many times the difference between the Gold, Silver and Bronze comes down to perfecting the little things.  So how do you tap into that competitive spirit and take home the gold with your automotive marketing?…


Added by Kathleen Perley on August 14, 2012 at 12:30pm — 1 Comment

Will Dealership Sales Suffer As Test Drives Decline?

new study shows that a new breed of “digital test drivers” are completely skipping the dealership sales process. More than 10% of new-car shoppers are buying vehicles without even seeing them in person. To me, this seems like buying a pair of pants without trying…


Added by Stephen Jackson on August 14, 2012 at 7:43am — 8 Comments

Using Social Media For SEO

As we have mentioned before, social media is not just a good way to keep in touch with your customers it’s now crucial to your SEO as well. But just how can you use your social media marketing to help your SEO? We’re going to talk about exactly that, how your social media and SEO can work together to grow your…


Added by Timothy Martell on August 14, 2012 at 7:13am — No Comments

Empathetic Automotive Marketing

We know the difference between empathy and sympathy right? To empathize with your customer means that you have a deep emotional connection to their feelings, situation, or problems. To show sympathy with your customer is more of general setback with them because you are not taking the time…


Added by Ketty Colom on August 14, 2012 at 6:41am — No Comments

A Place for the Truth?

The truth is, I think, that advertising is out of control.  Now, I *do* support, but really that's because I strongly believe in the idea that dealers need great chances for education.  And I think…


Added by Keith Shetterly on August 13, 2012 at 12:30pm — 50 Comments

Maintenance Plans Keep Consumers Servicing at Dealership After Expiration

New DMEautomotive survey reveals that prepaid or complimentary maintenance plans, combined with excellent service delivery, are among the best ways to win and retain consumer loyalty – especially ‘next-gen’ customers


DMEautomotive Survey Highlights:

  • 56% of consumers with a prepaid or “complimentary” service plan are likely to continue servicing at…

Added by Crystal Hartwell on August 13, 2012 at 6:32am — 2 Comments

Pinterest Moves In A New Direction

Pinterest has generally been ignored by the advertising world at large, but the site is making big moves to assert its relevancy. As of last week, the social media website has done away with their invite…


Added by Timothy Martell on August 13, 2012 at 5:26am — No Comments

Unique Visits and Bounce Rate out perform expectations!

In June of 2012 we launch our New SEM/Re-targeting platform and our new Automotive Website platform. Look at these numbers for one of our clients. This is utilizing the same ad budget for each time period. The bounce rate still remains amazing and the unique visits are through the roof! How is this comparing to your site analytics and SEM platforms? Leads now from the dealers website are at a all time high making up their most dominant lead source. We all know that…


Added by Rick McLey on August 12, 2012 at 8:00am — 17 Comments

Where Does Your Dealer Website Fit into the Mix?

If you can't tell, I wrote this on an extremely empty stomach. But enough about me, let's talk about you and your success!

As a provider of dealership website solutions, it almost seems that there are two different categories of clients that I work with. Those that utilize the tools and resources made available to them to which…


Added by Michael Cirillo on August 11, 2012 at 1:09pm — 15 Comments

Google Is BETA Testing Adwords Communication Extensions For Car Dealers

If you have been following my latest articles discussing Google Adwords, you are well aware that Google is testing new ad formats for the automotive industry.  

I have recently discussed the Google Advisor For Cars program which is very controversial.  I recently documented that Google is testing …


Added by Brian Pasch on August 10, 2012 at 7:30pm — 1 Comment

Rethink Your Outlook at Your Job.

I have worked for many different people in my time but one of my first mentors was a very successful restaurant owner. I was relating this story the other day in a workshop of a staff meeting he led where he was talking about missed opportunities we had as waiters and I thought it is appropriate for our…


Added by Glenn Pasch on August 10, 2012 at 12:28pm — 6 Comments

Top Ten Blogs for 8/6-8/10/12

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe! This week, Maroney is not…


Added by Ketty Colom on August 10, 2012 at 7:22am — No Comments

Clay Nissan Facebook Boycott

Social media represents a new dawn for the marketing industry. The level of interaction it enables between business and consumer is nothing short of revolutionary. Most would agree that this is a step forward; more communication is always preferable to less. However, it is not an avenue of communication that…


Added by Timothy Martell on August 10, 2012 at 6:30am — 9 Comments

Team Velocity Marketing Announces Platinum Sponsorship of AutoCon 2012

Team Velocity Marketing Announces Platinum Sponsorship of AutoCon 2012


Team Velocity Marketing is proud to be a Platinum Sponsor of AutoCon 2012 in what is sure to be the industry’s largest event for the automotive industry.


DULLES, VA – August 9, 2012 Team Velocity Marketing is pleased to join the ranks of several prestigious…


Added by Ralph Paglia on August 10, 2012 at 3:00am — No Comments

Email To Be Featured in Google Search Results

As an active Google user, my search results are always personalized. Thanks to Google's social search, I find results that fit me as a user:

If Google is taking advantage of the social shares they're receiving in Google+, it should come at no surprise that they would also utilize a user's Gmail…


Added by Christine Rochelle on August 9, 2012 at 11:27am — 21 Comments

Bilingual Chat Matters









Added by Ketty Colom on August 9, 2012 at 8:00am — No Comments

Luxury Vehicles Still Seeing Large Pricing Declines

Here is the latest data on the used-car market from Ricky Beggs, analyst at Black Book USA.

This past week has presented some amazing insights and situations within the market and the resulting used vehicle values. As the calendar turned to a new month, there were some more aggressive efforts from some of the buyers. The number of adjustments that were increases at 19% was the …


Added by John Sternal on August 9, 2012 at 7:31am — No Comments

Google Plus Local Page Photo Guidelines

Google recently released guidelines for their Google+ Local Pages, outlining what you can and can’t do with the main picture on your Local page. It is important to stay on top of these announcements from Google, make sure you read over these guidelines to make sure you aren’t hurting your local page, it could…


Added by Timothy Martell on August 9, 2012 at 5:40am — No Comments

New Car Leads

To increase the sales of your dealership by delivering the highest quality of online customers.

Every lead we get is called and verified by a live agent to ensure you get the highest quality lead delivered in real time within minutes of us receiving it. We guarantee that every lead you get is a live customer looking to PURCHASE NOW, IF NOT WE WILL REPLACE IT FOR FREE. We will never duplicated a lead, our focus is not just to provide you…


Added by Danny han on August 9, 2012 at 3:04am — No Comments

Tips for Your Dealership’s Twitter Success

Twitter is growing quickly as a social network, and as it does, businesses are cluing into the fact that they can connect with a whole new market by maintaining a Twitter account. It can be tough to get the hang of posting on the site, but remembering a few simple tips can help.

  • Think…

Added by Jim Fitzpatrick on August 8, 2012 at 11:06am — 4 Comments

ADM Blog Topics by Tags

Monthly Archives












ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Top 5 Automotive Marketing Forum Discussions - 30 Days

3. 2016 J.D. Power AMR Agenda

Posted by Ralph Paglia on October 6, 2016

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service