Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Anyone who has been watching the grow of Google Analytic's feature set may not surprised by today's announcement that Google Website Optimizer is being shutdown and a similar feature called "Content Experiments" will be added to Google Analytics.
Google Website Optimizer was used to create A/B testing scenarios to see…Continue
Throughout life, everyone has a wide range of jobs, interests, extracurricular etc... that they go through. Experience, maturity, growth, and development are all words described as someone gains their life story. Those same words are often used to a person who is excelling at any particular task. But what separates people who are “good” at what they do, or people who have “talent”, from the ones that make you say “Wow!”? Passion.
Now in some professions, passion is more…Continue
Added by Mark Peterson on June 4, 2012 at 8:00am — No Comments
New suite of inbound/outbound BDC solutions saves hundreds of thousands of missed sales and service revenue dollars; increases customer satisfaction and retention
Daytona Beach, FL–June 4, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, introduces MasterCallSM to solve a critical gap in…Continue
Added by Crystal Hartwell on June 4, 2012 at 6:00am — No Comments
Welcome to June. In a few weeks the half-time whistle will blow and the first half of 2012 will be over. The half-time show will commence. For most dealers the half-time schedule will be a review of their numbers from January 1st to June 30th.
When the first half numbers are tallied, what will be the…Continue
Added by Brian Pasch on June 3, 2012 at 6:59pm — No Comments
Just watched this embeded video after reading up on so many posts this past week. One important take-away. We still have to manage our Google Plus and our Google Places pages separately. In the future, they will be combined. Not yet.
One thing I did notice this a.m. is that the home page link…Continue
Added by Leonard Buchholz on June 3, 2012 at 7:30am — No Comments
Added by Stan Sher on June 2, 2012 at 11:00am — No Comments
Once again the automotive industry is buzzing about consumer reviews as Google Places has been morphed into Google+ Local. A new granular rating system has been introduced inspired by Zagat with a 30 point score representing the old five-star rating.
I wrote about changes planned for …Continue
For your weekend enjoyment, here's a KPA infographic about the social media companies that are leading their niche in 2012. Understanding the heart and soul of the companies can help us all make choices about where to put our efforts this year and in coming years.
Click to enlarge.…Continue
Added by J.D. Rucker on June 2, 2012 at 12:11am — No Comments
YouTube Facts and Figures Infographic:…Continue
Kelley Blue Book President Jared Rowe will be hosting a free webinar to introduce the industry to the new kbb.com Classifieds on Tuesday, June 5, at 2PM EST/11AM PST. You can register for it here.
This month, Kelley Blue Book’s kbb.com is launching an all-new Classifieds experience in partnership with AutoTrader.com that will allow dealers to reach millions of in-market car buyers that largely cannot be found on other automotive…Continue
Added by Alex Schoeneberger on June 1, 2012 at 11:04am — No Comments
Check out this great blog by Jenn Mayer, as she explains how to be successful at email marketing.
As November looms closer and closer, talk of the presidential campaign is louder than ever. In this age, candidates don’t just campaign through televised debates and rallies.…Continue
GM - Super-less-Bowl
GM is at it again. A week after cutting the $12M budget for Facebook, they announce that they will not be advertising in the next Super Bowl. (LINK)
Confusion continues to the goal of marketing and branding…
Added by Todd Katcher on June 1, 2012 at 9:00am — No Comments
“The difference between genius and insanity is paper-thin.” Old Japanese proverb.
There is an inherent truth in that statement. How many times have you said to yourself…Continue
Added by Leonard Buchholz on June 1, 2012 at 8:33am — No Comments
Lon Safko - Noted CEO, Author of "Extreme Digital Marketing", "The Social Media Bible", "Fusion Marketing" and Marketing Consultant to Fortune 500 Companies Keynotes AutoCon 2012!…Continue
To register, join the community page found at: …Continue
Added by Brian Pasch on May 31, 2012 at 1:48pm — No Comments
Added by Vickie Gibbs on May 31, 2012 at 1:00pm — No Comments
Would you go on vacation without planning your means of travel, travel route, booking a hotel, identifying points of interest or activities for you and the family, and the starting time as well as the ending date of your trip? Unless you were free spirited with no cares in the world, and were part of the Brady Bunch Family, this was not you. As a matter of fact, since you are reading this blog, you are a “Type A” personality that rarely will walk out of your office without a…Continue
Added by James Schaefer on May 31, 2012 at 10:14am — No Comments
Ken Cosgrove couldn’t believe his ears. In no uncertain terms, the president of theJaguar Dealership Association had just offered to cast his vote for Ken’s ad campaign – if he could sleep with the agency’s voluptuous queen bee, Joan Harris. Ken blinked rapidly, visibly unseated by the scandalous request for both bribery and prostitution. “Was that what I think it was?” His…Continue