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All ADM Member Blog Posts (10,760)


Influencer
Google Introduces Content Experiments Inside of Google Analytics

Anyone who has been watching the grow of Google Analytic's feature set may not surprised by today's announcement that Google Website Optimizer is being shutdown and a similar feature called "Content Experiments" will be added to Google Analytics.

 

Google Website Optimizer was used to create A/B testing scenarios to see…

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Added by Brian Pasch on June 4, 2012 at 8:47am — 1 Comment

Customers Don't Pass...On Passion

Throughout life, everyone has a wide range of jobs, interests, extracurricular etc... that they go through.  Experience, maturity, growth, and development are all words described as someone gains their life story.  Those same words are often used to a person who is excelling at any particular task.  But what separates people who are “good” at what they do, or people who have “talent”, from the ones that make you say “Wow!”? Passion.

Now in some professions, passion is more…

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Added by Mark Peterson on June 4, 2012 at 8:00am — No Comments


Influencer
DMEautomotive’s MasterCall Bridges Lost Service Revenue Gap

New suite of inbound/outbound BDC solutions saves hundreds of thousands of missed sales and service revenue dollars; increases customer satisfaction and retention

 

Daytona Beach, FLJune 4, 2012 DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, introduces MasterCallSM to solve a critical gap in…

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Added by Crystal Hartwell on June 4, 2012 at 6:00am — No Comments


Influencer
How Is Your Half-Time Scorecard?

Welcome to June.  In a few weeks the half-time whistle will blow and the first half of 2012 will be over.  The half-time show will commence. For most dealers the half-time schedule will be a review of their numbers from January 1st to June 30th.

When the first half numbers are tallied, what will be the…

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Added by Brian Pasch on June 3, 2012 at 6:59pm — No Comments

What else? Google Plus and Google Places

Just watched this embeded video after reading up on so many posts this past week.  One important take-away. We still have to manage our Google Plus and our Google Places pages separately. In the future, they will be combined. Not yet.

One thing I did notice this a.m. is that the home page link…

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Added by Joshua Michael Friedman on June 3, 2012 at 9:30am — 1 Comment


Influencer
7 Ways To Tell If You Are Practicing Management Malpractice

  1. You cannot name your employees and refer to everyone as “Buddy” or “Chief.”
  2. You don’t know what the company’s goals are for the year and you cannot tell anyone what your goals are.
  3. Every time an employee comes to your door and knocks, you think they will ask for a raise or time off.
  4. You cannot name the last book you read that pertained to your…
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Added by Leonard Buchholz on June 3, 2012 at 7:30am — No Comments


Influencer
Defining Your Google+ Local Reputation Marketing Strategies

Once again the automotive industry is buzzing about consumer reviews as Google Places has been morphed into  Google+ Local. A new granular rating system has been introduced inspired by Zagat with a 30 point score representing the old five-star rating. 

 

I wrote about changes planned for …

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Added by Brian Pasch on June 2, 2012 at 5:30am — 5 Comments


Influencer
The Leaders in Social Media, 2012 Edition

For your weekend enjoyment, here's a KPA infographic about the social media companies that are leading their niche in 2012. Understanding the heart and soul of the companies can help us all make choices about where to put our efforts this year and in coming years.

Click to enlarge.…

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Added by J.D. Rucker on June 2, 2012 at 12:11am — No Comments


Influencer
YouTube Facts and Figures Infographic

YouTube Facts and Figures Infographic:…

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Added by Ralph Paglia on June 1, 2012 at 5:56pm — 2 Comments


Influencer
What Influences Car Buyers Most?

A big shout out to St. Louis based research firm Maritz and their recent "New Vehicle…

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Added by Todd Vowell on June 1, 2012 at 2:37pm — 1 Comment


Influencer
Webinar Hosted by Jared Rowe, President of Kelley Blue Book: Introducing the All-New Kbb.com Classifieds

Kelley Blue Book President Jared Rowe will be hosting a free webinar to introduce the industry to the new kbb.com Classifieds on Tuesday, June 5, at 2PM EST/11AM PST.  You can register for it here.

This month, Kelley Blue Book’s kbb.com is launching an all-new Classifieds experience in partnership with AutoTrader.com that will allow dealers to reach millions of in-market car buyers that largely cannot be found on other automotive…

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Added by Alex Schoeneberger on June 1, 2012 at 11:04am — No Comments


Influencer
Is the President Sending You Emails? Marketing Tips from the Presidential Campaign

Is the President Sending You Emails? Marketing Tips from the Presidential Campaign

Check out this great blog by Jenn Mayer, as she explains how to be successful at email marketing.

As November looms closer and closer, talk of the presidential campaign is louder than ever. In this age, candidates don’t just campaign through televised debates and rallies.…

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Added by Paul Potratz on June 1, 2012 at 9:11am — 1 Comment

GM - Super-Less Bowl

GM - Super-less-Bowl

 

GM is at it again. A week after cutting the $12M budget for Facebook, they announce that they will not be advertising in the next Super Bowl. (LINK)

 

Confusion continues to the goal of marketing and branding…

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Added by Todd Katcher on June 1, 2012 at 9:00am — No Comments


Influencer
The difference is paper-thin.

“The difference between genius and insanity is paper-thin.” Old Japanese proverb.

There is an inherent truth in that statement. How many times have you said to yourself…

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Added by Leonard Buchholz on June 1, 2012 at 8:33am — No Comments


Influencer
Lon Safko - Noted CEO, Author and Marketing Consultant Keynotes AutoCon 2012!

Lon Safko - Noted CEO, Author of "Extreme Digital Marketing", "The Social Media Bible", "Fusion Marketing" and Marketing Consultant to Fortune 500 Companies Keynotes AutoCon 2012!…

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Added by Ralph Paglia on May 31, 2012 at 5:17pm — 12 Comments


Influencer
Free 4-Week Webinar Series To Educate Your Team on Paid Search Strategies

If your dealership would like to receive free training on paid search strategies and opportunities, please join hundreds of automotive professionals for the 2012 Automotive SEM Study.  

 

To register, join the community page found at:  …

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Added by Brian Pasch on May 31, 2012 at 1:48pm — No Comments

Google Places to Google+ Transition: The New Review Scale

When Google does something, they go BIG! 

 …

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Added by Vickie Gibbs on May 31, 2012 at 1:00pm — No Comments

Are you an Expert at Automotive Marketing and Strategic Planning?

Would you go on vacation without planning your means of travel, travel route, booking a hotel, identifying points of interest or activities for you and the family, and the starting time as well as the ending date of your trip?  Unless you were free spirited with no cares in the world, and were part of the Brady Bunch Family, this was not you.  As a matter of fact, since you are reading this blog, you are a “Type A” personality that rarely will walk out of your office without a…

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Added by James Schaefer on May 31, 2012 at 10:14am — No Comments

What Mad Men Had To Say About Car Guys

Ken Cosgrove couldn’t believe his ears. In no uncertain terms, the president of theJaguar Dealership Association had just offered to cast his vote for Ken’s ad campaign – if he could sleep with the agency’s voluptuous queen bee, Joan Harris. Ken blinked rapidly, visibly unseated by the scandalous request for both bribery and prostitution. “Was that what I think it was?” His…

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Added by Stephen Jackson on May 31, 2012 at 9:04am — 13 Comments

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