Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Ralph Paglia on September 13, 2011 at 8:35pm — No Comments
In (part 1) of this blog, we talked about the experience you receive when you go to a restaurant for lunch.
Now….lets talk about setting the “Level of Expectation” in your Dealership’s showroom.
Today’s customers demand a process that is both professional and…Continue
Added by Jim Kristoff on September 13, 2011 at 3:43am — No Comments
We have all had the experience of going out to a restaurant for lunch.
The process is nearly the same in every restaurant.
Added by Jim Kristoff on September 13, 2011 at 3:08am — No Comments
Reputation Management is the ability to monitor and defend your online reputation. And,…Continue
Added by Tom Gorham on September 12, 2011 at 1:59pm — No Comments
I try to spend at least a little time each day reading forums and blogs from outside the auto industry because I think there is a lot to learn from other business communities. Today, I found an interesting question up for discussion, and would like to pose the same to you.
Added by Ralph Paglia on September 12, 2011 at 8:00am — No Comments
A few highlights include:
This report is a must read!
CLIFTON PARK, N.Y. – September 12, 2011 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the addition of a Service Pricing Guide module into its dealership management system’s (DMS) Service System. Service Pricing Guides, better known as SPG’s, allow service department employees to quickly produce accurate estimates for both labor and parts for prospective service…Continue
Added by Holly Forsberg on September 12, 2011 at 5:25am — No Comments
I think that most people would agree that Google Places has been a bit of a challenge for business owners from the standpoint that there are constant changes, no real contacts at Google to talk to, and difficult and slow processes for verifications and updates to a Places page. Even Google has said that they are trying to do a better job of…Continue
Watch Ken Beam show this gorgeous 2008 VW Beetle Convertible at Douglas Volkswagen in Summit New Jersey.
As Somerset County New Jersey`s Select VW Certified Pre-Owned Dealership, we always have an excellent selection of clean, low mileage Certified…
Added by Ken Beam on September 10, 2011 at 2:46pm — No Comments
Made you click from the title or the picture, didn't I? Well, this article is about Pay-Per-Click (PPC), but a short story first to explain my point: When I had my entertainment company ten years ago, we always laughed at the long-standing joke that naming a band “Free Beer!” would make all the honky-tonk signs read…Continue
All too often what we think are strategies are mere tactics and are driven by technology vendors want to sell us. I put together this 2.5 day class for our clients and perspective clients on Strategies to help them better define their own strategy online & off.
This is a 2hr version of a 2.5 day class.
Added by Larry Bruce on September 10, 2011 at 8:30am — No Comments
I am not sure if anyone else has seen the new Kia Commercial for the 2012 Soul. The Hamsters are back, this time spawning dance battles with alien robots to LMFAO's "Party Rock Anthem" in an effort to "Share some Soul", the title of Kia's new campaign. Now while I love all of the things listed, Hamsters and…Continue
Added by Paul Potratz on September 9, 2011 at 11:30am — No Comments
Added by Ralph Paglia on September 9, 2011 at 10:39am — No Comments
(Originally published on Dealer magazine)
Back in June, I broke news on a case that involved a BMW dealership firing a salesperson for posting critical comments about the dealership and pictures of an accident that…
Added by Arnold Tijerina on September 9, 2011 at 6:41am — No Comments