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All ADM Member Blog Posts (9,212)

Digital Dealer Webinar with Mark Rikess 6/30 at 11:30am EDT

Join Mark Rikess for an encore presentation from the 10th Digital Dealer Conference & Exposition: Managing and Selling to Generation Y.



Gen Y (70,000,000 strong) are becoming the predominant auto buyers and provide unique challenges and opportunities for auto dealers. 



Is your dealership prepared for the challenge of managing and selling to Generation Y (over 70 million potential purchasers and employees)? If your dealership management is made up of…

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Added by Arnold Tijerina on June 28, 2011 at 11:23am — 1 Comment

CarFinance Capital Rolls Out in Texas

 

Following successful launch in CA, CarFinance Capital brings specialized non-prime financing services to auto retailers in nation’s second largest car market 

 

Irvine, CA – June 28, 2011 – CarFinance Capital LLC (www.CarFinanceCapital.com), a new, specialized provider of non-prime auto financing for automotive dealers, today announced that it has launched in Texas.…

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Added by Crystal Hartwell on June 28, 2011 at 10:36am — No Comments

How Likely Is Your Online Community To Recommend You?

That's what it's all about isn't it? To get people to talk about and recommend you to others? So how are you doing? All this work you've been doing with social media and building community, is it working? That is, are you developing the kinds of relationships with people that influences them to want to tell others about you?…

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Added by David Johnson on June 28, 2011 at 9:44am — No Comments

What does basketball have to do with automotive marketing?

 

Here’s a lesson from Sports Illustrated that will explain (and sorry, it doesn’t involve the swimsuit models)…

In February 2009, the editors of Sports Illustrated asked the players in the National Basketball Association this question: “With a game on the line – where one shot will win or…

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Added by Malinda Terreri on June 28, 2011 at 7:30am — 2 Comments

See what our Customers are saying about us!

  Go to; http://www.iluvdouglas.com/

& see what our clients are saying about the Douglas Auto Group.......



Soooooooooooooooooooooooooooooo what do you ADM`ers think about this?????

Write some comments/suggestions....

 

 

Thanks!

 

Ken-

Added by Ken Beam on June 28, 2011 at 7:08am — 7 Comments

Used Car Prices are going UP!

http://txt2seeme.com/?p=976

Added by Julia Spivak on June 27, 2011 at 9:03pm — No Comments

Dealer Feedback from PCG Pitstop in Chicago

I wanted to share some feedback I received from our Chicago Pitstop.

 

One of the dealers said to me that not only was the education some of the best he received, but the fact that he could bring multiple people from his dealership for less that the price of going to a larger conference was priceless.

His team was able to attend all 12 workshop session and he was so excited for the knowledge his team will be able to bring back to their dealership and impact production…

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Added by Glenn Pasch on June 27, 2011 at 12:27pm — 3 Comments

Diaries of an Internet Sales Director - Chapter I

Preface -

After almost a couple of years of working with a leading internet marketing vendor and working the speaking circuit Volker Jaeckel (aka “@VJnator”) returns to the dealership world as an Internet Sales Director. “Here is my story of rejoining the store and the steps I took that made my website the best performing in my group and achieved “#1 CPO Dealer in the state” status six months in a row. Let me share how I believe a new Internet Manager can quickly…

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Added by VJ on June 27, 2011 at 11:00am — No Comments

AutoUSA Becomes Authorized Agent for AVA Virtual Sales Assistant for Auto Dealers

Fort Lauderdale, FL – June 27, 2011 – AutoUSA announced today it has become an authorized representative for the AVA Virtual Sales Assistant by AutoFerret.com. Designed to augment efforts of Internet sales staff in auto dealerships, AVA engages…

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Added by Holly Forsberg on June 27, 2011 at 8:59am — No Comments

The Elephant in the Showroom

We’ve heard the complaints for years—for decades, really—about salespeople mishandling the phone, the floor ups, the follow-up, the sale, the close, etc.  And about how, nowadays, they also mishandle the Internet leads, the emails, and so forth.  Even though we “train, train, train!”  Right?  No!  The truth:  The…

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Added by Keith Shetterly on June 27, 2011 at 8:38am — 5 Comments

MediaTrac Releases the Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up, Management & Measurement

SAN RAMON, CA – June 27, 2011 – Auto retailers using a third-party loyalty program can achieve significant retention increases of 20 percent and more. MediaTrac™, a marketing technology company providing customized frequency marketing, customer loyalty, retention and media tracking programs for auto dealers, today released the new white paper “The Auto Retailer’s Ultimate ‘How-to’ Guide to Customer Loyalty & Retention Program Set Up,…

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Added by sara callahan on June 27, 2011 at 8:16am — No Comments

Virtual Duct Tape in a Global Economy

When a friend posted this picture on Facebook, first I laughed and thought back to those crazy college days with pranks and practical jokes involving duct tape.  Then my thoughts wandered into the humor of my adult life, where I joke about things being held together with duct tape and Popsicle sticks.  Then it dawned on me there is…

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Added by Stephanie Young on June 27, 2011 at 7:00am — No Comments

College Grads Don't Want to Work in a Dealership - How Can We Change That?

What's the automotive retail industry's greatest challenge? According to several top selling dealers I've talked with recently, the answer is the negative perception the public has about car dealers.

 

Their concern isn't focused as much on what the customer thinks, but more so on what potential…

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Added by Cliff Banks on June 27, 2011 at 5:54am — 2 Comments

4 Social Media Legal Issues Dealers Can’t Afford to Ignore

It was bound to happen. The tremendous growth of digital marketing and social media was an invitation for government regulation. For instance, the Federal Trade Commission recently updated its truth-in-advertising guidelines, which were last revised in 1980, to address the commercialism of the Web. Federal and state regulators are taking the position that social media is not a loophole for deceptive marketing practices and are actively enforcing and cracking down on social media deception.…

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Added by Jim Radogna on June 26, 2011 at 6:00pm — 4 Comments

CONFESSIONS OF A MYSTERY SHOPPER - PT 7

Imagine that you run a restaurant.  



Out in the dining room it’s nothing but surprises: you open each day with no idea how many people are going to come through the doors, what they are going to order, whether you have too much or too little staff or food on hand, etc. etc. etc.  Anything goes, and that’s what makes it fun.

 

But back in the kitchen there must be order and process: if the kitchen is not systematically organized and operated the dishes will not make…

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Added by Trace Ordiway on June 26, 2011 at 9:30am — No Comments

Dealers Discuss Implementing Reputation Management Strategies

I just held a follow up webinar to my workshop at the Automotive Marketing Boot Camp on Reputation Management. I waited for a few weeks to see what dealers who attended would implement and how their progress was going. I wanted to share results from three people because it covers a lot of situations you may run into.…

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Added by Glenn Pasch on June 25, 2011 at 3:00am — No Comments

The Top 10 New Ventures for Jim Ziegler After Leaving Dealer Magazine

From the home office in Barrow, Alaska... The Top 10 New Ventures for James A. Ziegler after leaving Dealer Magazine: 



10) Alpha Dawg is joining forces with Grinder Carbucks as tag-team wrestling partners



9) Start shredding new Dealer Magazine publications and selling as hamster cage bedding



8) Co-author a book on…

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Added by Brad Alexander on June 24, 2011 at 2:57pm — 3 Comments

Shetterly's 3 Laws of . . . Online Video

1) Keep It Short.  People don't watch commercials, they Watch Shows and Put Up With Commercials.  And the Internet did NOT improve their patience!

2) Make It Fun to Watch and Share.…

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Added by Keith Shetterly on June 24, 2011 at 2:30pm — No Comments

ADM Members Headline Dallas Digital Marketing Conference

PCG Digital Marketing pleased to announce the workshop schedule for the Dallas PCG Pit Stop which will be held on July 9th and 10th at the Hyatt Regency.

We are pleased to have a fantastic lineup of speakers which include:

  • JD Rucker
  • Dennis Galbraith
  • Paul…
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Added by Brian Pasch on June 24, 2011 at 1:48pm — 3 Comments

I often wonder how many DEALERSHIP salespeople are on this community.

 I just want to wish all you dealership salespeople out there a very big "GOOD LUCK, GOOD SELLING" this weekend. That's right, "Labor Under Correct Knowledge".

Day end and day out, everyone goes back and forth here on how to sell more cars, new technology, old technology, traditional marketing, digital marketing, social media, social marketing, automation, qr codes, lead pages, blah blah blah.

You hear “we…

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Added by Todd Vowell on June 24, 2011 at 11:33am — 2 Comments

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