Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I collaborated on the following Edmunds’ article. I think the ADM membership may find it very interesting and helpful. A dynamic has developed into search queries on Edmunds, and the broader web, where customers who are holding on to cars…Continue
DMEautomotive’s mobile shopping and vehicle ownership app allows Lithia dealerships to target younger service/sales customers and keep current customers ‘close-at-hand’Continue
Added by Crystal Hartwell on May 22, 2012 at 5:41am — No Comments
General Motors has long been a staple of the American automotive industry. Facebook is the latest billion dollar IPO. Why is GM pulling ten million dollars a year in advertising from Facebook?
On the surface, this looks like GM is retreating saving advertising dollars. When you dive into the issue, many wonder if the government run company is staying away from investing in the publically traded company for other reasons. GM states that the risk to advertise is not worth the reward…Continue
Added by James Schaefer on May 21, 2012 at 8:18pm — No Comments
In fixed ops we constantly worry whether or not we are getting a return on every one of our ad dollars. Every manufacturer tracks it. Every ad vendor tracks it. And when we spend the money and don't get an immediate return, we start to fret.
Here is the rub.
Customers don't make a connection with…Continue
As I walk into my office I hear one of my BDC Reps saying to another “You sound ugly dude” and before I think about what could have inspired this comment from someone in my office I immediately thought to myself in a logical sense, “How can you SOUND ugly”. It turns out that one of my reps had a cold and it was very apparent in their voice when talking to customers but it did make me stop and think. What if someone thinks we’re ugly over the phone? More importantly what if they think…Continue
Added by Mike Watson on May 21, 2012 at 12:00pm — No Comments
Lafayette, CO (May 21, 2012) — KPA announced today the launch of DealerWebinars.com as the leading provider of educational webinars on Internet Marketing, HR Management, and Environment & Safety for automotive and equipment dealerships and service…Continue
Added by Patric Timmermans on May 21, 2012 at 11:22am — No Comments
The warm smell of fresh donuts rose through the air of the ActivEngage office breakroom. A ping-pong table lined the far wall of the room, and a sign requiring employees to moonwalk out of the office hung over the exit. Soft beanbag chairs and oblong ottomans furnished in green and orange – a colorful…Continue
Added by Stephen Jackson on May 21, 2012 at 10:52am — No Comments
Dallas, TX –May 21, 2012 – RedBumper, (http://redbumper.com/), a new breed automotive inventory management company, today announced the release of an entire suite of Service Drive and Sales Equity tools for its dealers, SmartDrive. SmartDrive very efficiently allows a dealer to identify in real-time customers coming through their service drive that are in a…Continue
Added by Bruce Thompson on May 21, 2012 at 6:58am — No Comments
The 2012 Automotive Connections Conference & Exposition (aka AutoCon 2012) is brought to you by Automotive Media Partners, LLC. (AMP). AMP is a company led by Ralph Paglia, Chris Saraceno and Mike Myers who represent the largest online communities for Automotive…Continue
For all of us who remember the sales floor before the Internet, we remember when we were King. We knew more about selling cars and had more information than any customer. We manipulated the customer like a piece of clay. We made huge commissions off of customers that had no idea what they should be paying for a car. Dream of forever.
Those days are long ago and far away. …Continue
In April, 2012, Google began rolling out major changes to their search algorithm. The update, known as "Penguin", had dramatic effects on many of the searches that people do on a regular basis. In the automotive industry, the effects were felt by thousands of dealers. Some moved up if they had quality SEO practices being employed on their sites. As a result, others moved down.
This graphic goes into a little detail about the philosophies that dealers and their search partners should…Continue
While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.
Scott Monty, head of social media at…Continue
So your automotive sales are down, and you lay awake at night praying that you make this month’s budget just so you do not have to put all of your possession in the provided cardboard box and take the walk of shame out of the dealership. Does this sound familiar to you?
Anyone who has spent…Continue
Added by James Schaefer on May 18, 2012 at 8:32am — No Comments
We plan to share the information in a special presentation this October during the 13th Digital Dealer Conference & Exposition. But we can’t do it without…Continue
Added by Josh Vajda on May 17, 2012 at 1:00pm — No Comments
In a previous blog post we made the announcement that ActivEngage has teamed up with the targeted incentive provider HookLogic to give dealers the bait they need to drive website visitors into the dealership. We are proud to introduce ActivShow - an integrated chat solution specially designed to …
Added by Ketty Colom on May 17, 2012 at 8:13am — No Comments
DeliveryMaxx has been the industry leader in creating innovative solutions to help Automotive Dealerships converting the one-time customer into a life-time customer.
However, never one to rest on their laurels, DeliveryMaxx has made it possible for dealerships to talk to the world utilizing the most up-to-date technology. Just imagine, a dealership customer leaves finance and gives a review talking about how great the experience has been in purchasing a new…Continue
Added by James Schaefer on May 17, 2012 at 6:41am — No Comments
Here's some news: Keith Shetterly (me!) is now contracted to help Car Research build their internal BDC! It's an association I have long coveted, because--as a "process guy"--I know that modern sales processes are the muscle around the bone of a great CRM. And I consider Car Research XRM a great product. I couldn't be happier to have this association, and I am proud to be leading this effort for Car Research!
Added by Keith Shetterly on May 16, 2012 at 7:00pm — No Comments
How come everybody isn't using Google Voice?
Here are 15 reasons why you should be, if you're not already…
This may sound like a commercial, but I am just a fan and user trying to pass on the idea.