Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Your dealership’s website has a contact form and phone number, but does it have an online chat function? If it doesn’t, then you’re missing out on the newest way to engage online car buyers. Since people visit your website at different times during the day, they’re not always ready to call or submit information…Continue
Customer satisfaction and customer retention are paramount for a dealerships long term success!
So…..how can you make sure that your entire team understands this and performs at its highest level??
You HAVE to build a culture!
Here is a link to a blog that I wrote about building a culture:
Added by Jim Kristoff on October 27, 2011 at 1:02pm — No Comments
What To Do About A Bad Review
We’ve all talked about bad reviews and what to do about them. The consensus is that you answer them in a constructive way that shows others that you are concerned about an unhappy customer.
Asking that customer to…Continue
Added by Arnold Tijerina on October 27, 2011 at 9:00am — No Comments
In my days with HomeNet Automotive, a new feature was released that allowed our customers to upload live video into their inventory for distribution to the third-party websites that would allow it.
Being in sales, I wanted to have a real video in which I could show potential clients the possibilities and an actual example of what one would look like so I enlisted help from a friend of mine who's a GM at a nearby dealer group to…Continue
Added by Ralph Paglia on October 26, 2011 at 10:00am — No Comments
Pay-per-Click (PPC) maps well to what we’ve done for years on our lots, but we don’t realize it: We spend a lot of money getting visits and calls to a dealership, and we train our salespeople to land a customer on a car before starting the negotiation process in the store. Get'em "lickin' the paint" as my first GSM…Continue
Contact At Once! Auto Dealer Chat, the leading chat provider to the…Continue
Practice the Art and Science of Marketing Orchestration
This is the second part of our series regarding how to make various marketing communication channels operate in a coordinated fashion to forge a seamless ‘one-sight-one-sound’ campaign.
Think about dealership assets—your customers
Opportunities exist every day of the week for you to make a vehicle sale or make a vehicle…
Added by Joseph Little on October 26, 2011 at 6:44am — No Comments
Every business that has offered a loyalty rewards program has seen a variety of responses to every reward offered. Some rewards are rarely – if ever – redeemed by members, while another reward may seem to be the only reward members want. And while we may switch out unused rewards for others we see as more valuable, the success of that reward will likely remain low unless we’ve evaluated and employed the characteristics of highly successful rewards in our own reward selection.
Added by Mike Gorun on October 25, 2011 at 9:02am — No Comments
Having videos on your auto dealer website has been shown to increase website leads, and when done with video search engine optimization (VSEO), helping your site climb the search engine result pages. If your dealership has videos on your website, you should have those videos uploaded to your own dealership YouTube channel.
For the past eight years I have been very fortunate to provide email marketing solutions for an elite list of automotive dealers, vendors and trainers. If you did not already know, email marketing is the most cost effective vehicle for engaging conquest buyers and staying connected with current customers. It also has the highest Return On Investment compared to all other advertising mediums. If your dealership does not currently have an in-house email program (one that is measurable and…Continue
Added by Tom Kain on October 24, 2011 at 12:52am — No Comments
Community members are reminded that October 31st is the last day that you can take advantage of the Early Bird Discount for the 2012 Digital Marketing Strategies Conference.
DMSC is being held just prior…Continue
Added by Brian Pasch on October 23, 2011 at 8:00am — No Comments
What does it take to succeed in today’s automotive environment?
It takes a strong leader that combines experience, knowledge, determination and a positive attitude to make a huge difference!
It requires the ability to hold everyone in the dealership accountable. Employees need to understand that it is EVERYONES RESPONSILBILITY for the success of the business!
It takes the understanding of technology and how to utilize it to maximize…Continue
Keeping the lawyers at bay used to be a whole lot easier for dealerships. Unfortunately, new technology brings new challenges. A recent high-profile lawsuit involves a large dealer group named in a class-action lawsuit for allegedly failing to honor a text message opt-out request. The suit, launched by a former employee, is seeking damages of…Continue