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All ADM Member Blog Posts (12,104)


Influencer
5 ways to post to Facebook that keep it fresh (and 5 tools to avoid)

Buffer

Facebook purists will pan this post. They will say that the best way to post to Facebook is to post whatever you’re doing or thinking right now, that “planning” posts is not only insincere but that it undermines the point of Facebook altogether. Their points are valid and noted. Now, let’s talk about reality.

Busy people who have their…

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Added by J.D. Rucker on January 22, 2013 at 4:00pm — 1 Comment

Luxury Brand Marketers Investing More in Digital Marketing and Social Media

Luxury Automakers expect Digital Marketing and Social Media to see increased focus in 2013

Faced with a luxury consumer who has high mobile expectations and a demonstrated tendency …

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Added by Ralph Paglia on January 22, 2013 at 11:00am — No Comments


Influencer
Web Video Marketing Part 2

Now that the pre-planning stage of your web video is complete, it’s time to develop the production of your videos. If you’re not up to the job technically or don’t have a video professional on staff, it’s a good idea to outsource to a reputable production company. …

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Added by Ketty Colom on January 22, 2013 at 10:30am — No Comments

Most Exciting Digital Marketing Opportunities In 2013 [CHART]

In case there was any doubt about our priorities...

Presented with a list of digital-related opportunities and asked to name the three most exciting for their organizations this year, 43% of digital marketers pointed to mobile optimization, …

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Added by Joe Schwartz on January 22, 2013 at 9:00am — 15 Comments


Influencer
Content is King, so Keep it Near the Kingdom

We’ve been writing a lot about writing lately, and for a good reason. In the brave new world of content-first SEO, the ability to reliably and effectively produce unique, quality copy is becoming a valuable commodity. This can be dangerous for many marketers though, because “quality” is a subjective thing…or at least in was in the past. Today, every…

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Added by Timothy Martell on January 22, 2013 at 9:00am — 2 Comments

The Fifth Commandment of Automotive Video Marketing: Distribute Your Video [7 Great Tips from the Pros]

Whenever we initiate any type of video marketing campaign for a client, one of the core planning items is the client’s online video distribution strategy and plan.  There are a number of elements that go into formulating the distribution approach:

1)   Campaign objectives…

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Added by Joe Schwartz on January 22, 2013 at 8:00am — No Comments


Influencer
Do You Target Your Marketing Messages to Three Types of Buyers?

A survey of more than 13,000 individuals conducted by Carnegie Mellon University reveals there are three types of buyers:

  • Average/unconflicted: 61%…
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Added by Mike Gorun on January 22, 2013 at 7:00am — 3 Comments


Influencer
DMEautomotive Files Patents for Driver Connect Mobile App Technologies

Patent filings include advanced technology that enables Driver Connect to communicate with mobile devices at key, relevant moments in the vehicle ownership lifecycle and to facilitate communication between a service center and the mobile app user

 

Daytona Beach, FL – January 22, 2013 – DMEautomotive (DMEa), the leader in science-based, results-driven automotive marketing, today announced that it has filed two…

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Added by Crystal Hartwell on January 22, 2013 at 6:54am — No Comments


Influencer
Is Cars.com the next vendor to trash car dealers?

As TrueCar works to reposition itself as more dealer-friendly, and CarFax comes under continued scrutiny for charging dealers for the right to be chastised on the airwaves, Cars.com released teaser ads and focus group clips for their expensive Super Bowl campaign, according to an Automotive News article published today: http://bit.ly/WbTXac

To their credit, they make light of…

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Added by Big Tom LaPointe on January 21, 2013 at 5:30pm — 12 Comments

Mobile Paid Search Growing Much Quicker Than Expected [Adobe Research]

Adobe researchers have found that mobile traffic is growing much more quickly than expected. Mobile, including both smartphones and tablets, now represents 20% of spend and impressions in paid search — double the amount of traffic from a year ago.…

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Added by Joe Schwartz on January 21, 2013 at 2:30pm — No Comments

Changes to Facebook Search & Car Dealers

With the recent changes to search within Facebook, in my opinion, it is now absolutely necessary for bricks and mortar businesses, including car dealers, to have separate Facebook pages for each of their locations.

People can more easily search for car dealers "nearby" or for dealerships that their friends like!

Everyone seems to know what SEO…

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Added by Jim Oborny on January 21, 2013 at 1:00pm — No Comments

What Facebook Paid Messages Could Mean for Brands

Paid messages may make the service more relevant and appealing to social media marketers

In its quest to drum up new sources of revenue, social network giant Facebook is currently testing a paid messages program that will enable users to reach out to those outside their network of friends for a fee of $1 per message. Although the service is early in the testing phase, it holds potential to alter the…

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Added by Joe Schwartz on January 21, 2013 at 12:00pm — No Comments

Facebook's new Graph Search helps people discover your business

Weeks ago, Facebook enhanced Privacy Settings and users were encouraged to fill out their (now, publicly searchable) profiles more completely. These privacy settings essentially made it easier for people to show up in Facebook search.…

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Added by Darrah Raneri on January 21, 2013 at 11:00am — 3 Comments


Influencer
Web Video Marketing Part 1

If I have the option of reading an article to gather information on a product or watching a video, I would quickly choose the latter. It is usually much more entertaining to watch a video than read paragraphs of information when I am looking to learn something new. This is because the human brain is programmed to take in large amounts of information presented in a…

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Added by Ketty Colom on January 21, 2013 at 9:00am — No Comments


Influencer
Are You Blogging for Humans?

We talk a lot about the importance of a blog. As Google's updates progress, the old adage "content is king" is becoming ever more true. It's not enough to simply have content though, that content needs to be unique to your site and valuable to the reader. In the rush to keep up with the content volume being demanded by industry best practices, it's too easy to forget…

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Added by Timothy Martell on January 21, 2013 at 8:30am — 1 Comment

Can Car Buying Ever Go Digital? [Research Study]

From eMarketer: In 2011, more than three out of 10 US new-car buyers said they were likely to purchase…

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Added by Joe Schwartz on January 21, 2013 at 6:00am — No Comments

Factors That Need a Careful Thought while Purchasing a Car

Life is turning out to be a complicated journey nowadays as nothing seems easy. Let’s take the example of buying a car. It is not an easy or smooth process. Earlier if someone had money then he could simply visit may be a couple of car dealers and drive home on a new car but today as the options available are unlimited ample research and discussion takes place before a car is…

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Added by Chris Azused on January 21, 2013 at 3:11am — No Comments


Influencer
Nissan exec: 20pc of digital sales leads come from mobile Web

Thought I would share with you a great article on digital sales and it's strength to enhance a car dealership.  Here is an example that you may use:

http://www.mobilemarketer.com/cms/news/content/14610.html

Enjoy!

Warmly,

Cheryl

http://www.cheryllynninternational.com/cardealership

905.981.8761

Added by Cheryl Lynn on January 20, 2013 at 7:17pm — No Comments

Half of American Car Buyers Engage with Companies on Social Networks - What about Dealers and their Employees?

Half of all Automotive Consumers say they Engage with Businesses on Social Networks... What about Car Dealers?…

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Added by Ralph Paglia on January 20, 2013 at 4:30pm — 2 Comments

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