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All ADM Member Blog Posts (10,684)


Influencer
Service Into Sales Article

Hi All,

I collaborated on the following Edmunds’ article. I think the ADM membership may find it very interesting and helpful. A dynamic has developed into search queries on Edmunds, and the broader web, where customers who are holding on to cars…

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Added by John Giamalvo on May 22, 2012 at 6:30am — 2 Comments


Influencer
Lithia Automotive Launches Driver Connect(SM) to Reach Next Gen Customers

DMEautomotive’s mobile shopping and vehicle ownership app allows Lithia dealerships to target younger service/sales customers and keep current customers ‘close-at-hand’



Daytona Beach, FL –May 22, 2012
DMEautomotive (DMEa) today announced the roll-out of its breakthrough mobile app, Driver…

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Added by Crystal Hartwell on May 22, 2012 at 5:41am — No Comments

Did GM Make a Wise Decision Dropping Facebook as an Advertising Medium?

General Motors has long been a staple of the American automotive industry.  Facebook is the latest billion dollar IPO.  Why is GM pulling ten million dollars a year in advertising from Facebook?

On the surface, this looks like GM is retreating saving advertising dollars.  When you dive into the issue, many wonder if the government run company is staying away from investing in the publically traded company for other reasons.  GM states that the risk to advertise is not worth the reward…

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Added by James Schaefer on May 21, 2012 at 8:18pm — No Comments


Influencer
AutoCon 2012 Provides A Powerful Alternative To Fall Automotive Conferences

At the 2012 Automotive Boot Camp, Ralph Paglia announced that Automotive Media Partners (AMP) will be hosting AutoCon 2012 in Las Vegas this fall.  This gives dealers…

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Added by Brian Pasch on May 21, 2012 at 5:30pm — 12 Comments


Influencer
Are your advertising dollars well spent?

In fixed ops we constantly worry whether or not we are getting a return on every one of our ad dollars. Every manufacturer tracks it. Every ad vendor tracks it. And when we spend the money and don't get an immediate return, we start to fret.

Here is the rub.

Customers don't make a connection with…

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Added by Leonard Buchholz on May 21, 2012 at 2:30pm — 17 Comments

Are you Web Ugly?

As I walk into my office I hear one of my BDC Reps saying to another  “You sound ugly dude” and before I think about what could have inspired this comment from someone in my office I immediately thought to myself in a logical sense, “How can you SOUND ugly”. It turns out that one of my reps had a cold and it was very apparent in their voice when talking to customers but it did make me stop and think. What if someone thinks we’re ugly over the phone? More importantly what if they think…

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Added by Mike Watson on May 21, 2012 at 12:00pm — No Comments


Influencer
KPA launches DealerWebinars.com as the Leading Educational Resource for Automotive Retail

KPA expands popular webinar programs with the launch of DealerWebinars.com, the leading educational resource for Internet Marketing, HR Management, and Environment & Safety.

Lafayette, CO (May 21, 2012) — KPA announced today the launch of DealerWebinars.com as the leading provider of educational webinars on Internet Marketing, HR Management, and Environment & Safety for automotive and equipment dealerships and service…

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Added by Patric Timmermans on May 21, 2012 at 11:22am — No Comments

Becoming an ActivEngage Virtual Sales Assistant: Day 1

The warm smell of fresh donuts rose through the air of the ActivEngage office breakroom.  A ping-pong table lined the far wall of the room, and a sign requiring employees to moonwalk out of the office hung over the exit. Soft beanbag chairs and oblong ottomans furnished in green and orange – a colorful…

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Added by Stephen Jackson on May 21, 2012 at 10:52am — No Comments


Influencer
RedBumper’s New Service Drive & Sales History Equity Tools Provide Lucrative Used Vehicle Inventory Source for Auto Dealers

Dallas, TX –May 21, 2012RedBumper, (http://redbumper.com/), a new breed automotive inventory management company, today announced the release of an entire suite of Service Drive and Sales Equity tools for its dealers, SmartDrive. SmartDrive very efficiently allows a dealer to identify in real-time customers coming through their service drive that are in a…

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Added by Bruce Thompson on May 21, 2012 at 6:58am — No Comments


Influencer
AutoConnections Conference and Exposition

About AutoCon 2012

The 2012 Automotive Connections Conference & Exposition (aka AutoCon 2012) is brought to you by Automotive Media Partners, LLC. (AMP).  AMP is a company led by Ralph Paglia, Chris Saraceno and Mike Myers who represent the largest online communities for Automotive…

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Added by Ralph Paglia on May 20, 2012 at 11:00pm — 2 Comments


Influencer
From the Trenches - We WERE the Sultans of Swing

 

For all of us who remember the sales floor before the Internet, we remember when we were King.  We knew more about selling cars and had more information than any customer.  We manipulated the customer like a piece of clay.  We made huge commissions off of customers that had no idea what they should be paying for a car.  Dream of forever.

Those days are long ago and far away. …

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Added by Tom Gorham on May 19, 2012 at 7:00pm — 23 Comments


Influencer
5 Keys to SEO Under Penguin

In April, 2012, Google began rolling out major changes to their search algorithm. The update, known as "Penguin", had dramatic effects on many of the searches that people do on a regular basis. In the automotive industry, the effects were felt by thousands of dealers. Some moved up if they had quality SEO practices being employed on their sites. As a result, others moved down.

This graphic goes into a little detail about the philosophies that dealers and their search partners should…

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Added by J.D. Rucker on May 19, 2012 at 6:24am — 3 Comments


Influencer
GM is "Dot Dumb" ...Again

There's a great article here called …

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Added by Keith Shetterly on May 18, 2012 at 11:00am — 16 Comments


Influencer
Ford Continues Facebook Advertising After GM Quits

Ford Retains Confidence in Facebook Ads as GM Quits

While General Motors may halt Facebook advertising, according to a Wall Street Journal story today, Ford has a different attitude toward paid promotions on the social site.

Scott Monty, head of social media at…

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Added by Ralph Paglia on May 18, 2012 at 10:55am — 9 Comments

Are you Looking for the Next Big Idea?

So your automotive sales are down, and you lay awake at night praying that you make this month’s budget just so you do not have to put all of your possession in the provided cardboard box and take the walk of shame out of the dealership.  Does this sound familiar to you?

Anyone who has spent…

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Added by James Schaefer on May 18, 2012 at 8:32am — No Comments


Influencer
TAKE OUR SURVEY AND YOU MAY WIN A $400 AMERICAN EXPRESS GIFT CARD!

AutoUSA Internet Solutions is conducting a survey and is inviting auto dealer Internet marketing personnel to participate.



We plan to share the information in a special presentation this October during the 13th Digital Dealer Conference & Exposition. But we can’t do it without…

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Added by Josh Vajda on May 17, 2012 at 1:00pm — No Comments


Influencer
ActivShow Drives Website Visitors Into Dealerships: Reminder - Webinar starts tomorrow at 11:30 am!





In a previous blog post we made the announcement that ActivEngage has teamed up with the targeted incentive provider HookLogic to give dealers the bait they need to drive website visitors into the dealership. We are proud to introduce ActivShow - an integrated chat solution specially designed to …

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Added by Ketty Colom on May 17, 2012 at 8:13am — No Comments

DeliveryMaxx introduces DigitalMaxx 2.0

DeliveryMaxx has been the industry leader in creating innovative solutions to help Automotive Dealerships converting the one-time customer into a life-time customer.  

However, never one to rest on their laurels, DeliveryMaxx has made it possible for dealerships to talk to the world utilizing the most up-to-date technology.  Just imagine, a dealership customer leaves finance and gives a review talking about how great the experience has been in purchasing a new…

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Added by James Schaefer on May 17, 2012 at 6:41am — No Comments


Influencer
Keith is Joining Car Research!

Here's some news:  Keith Shetterly (me!) is now contracted to help Car Research build their internal BDC!  It's an association I have long coveted, because--as a "process guy"--I know that modern sales processes are the muscle around the bone of a great CRM.  And I consider Car Research XRM a great product.  I couldn't be happier to have this association, and I am proud to be leading this effort for Car Research!

Keith Shetterly

keithshetterly@gmail.com…

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Added by Keith Shetterly on May 16, 2012 at 7:00pm — No Comments

15 Reasons You Should Use Google Voice

How come everybody isn't using Google Voice?

Here are 15 reasons why you should be, if you're not already…

This may sound like a commercial, but I am just a fan and user trying to pass on the idea.

  • It's FREE with a GMail account.
  • You can get a new phone number or …
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Added by Adam Ross on May 16, 2012 at 1:00pm — 3 Comments

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