Professional Community for Car Dealers, Automotive Marketers and Sales Managers
by Adam Ross, Managing Director at Infinite Prospects - Online Solutions for Car Dealerships
Added by Adam Ross on July 23, 2012 at 9:30am — No Comments
Houlihans has a fantastic social media marketing team and they recently just sent out an email to their customer list regarding their successful Pinterest campaign:
What a great idea that even dealers could implement in their stores - combining a popular social site like…Continue
Added by Christine Rochelle on July 23, 2012 at 6:57am — No Comments
Veteran auto consultant to help dealer attendees discover how great leaders and great organizations achieve measurably better results
SALT LAKE CITY, UT – July 23, 2012 – DrivingSales today announced that leadership and management trainer, Jim Dance, is to be among the keynote speakers at the fourth annual DrivingSales Executive Summit (DSES),…Continue
Added by Crystal Hartwell on July 23, 2012 at 6:08am — No Comments
In any good automotive SEO campaign you need to establish your dealership as a credible industry leading source of information. This can definitely be a handful but there are a few easy guidelines you can follow to make…Continue
Added by Timothy Martell on July 23, 2012 at 5:35am — No Comments
Trying to attract customers online can be difficult in the best of times. It’s frustrating when you’re trying your best, grinding away on social media, and you end up with only a handful of views. Meanwhile, that picture of a Corgi dressed like a lawyer your girlfriend posted has 100 likes and 50 shares. Don’t feel…Continue
I appreciate all of the kind feedback on this post which was on my blog site at glennpasch.com. Many of you asked me to post here so it is.
I am blessed to have two very wonderful young boys who constantly…Continue
Added by Stan Sher on July 20, 2012 at 8:00pm — No Comments
Most Internet Managers bite off more than they can chew, including managing a PPC campaign. Paid search can be an effective way to increase revenue, but the actual process of managing PPC campaigns can also be very labor intensive. Using software to automate some of the overall effort is one way to help manage and track paid search.
Know that keyword expansion and bid and budget management are kind of the two priorities in paid search management. Understand the manual process will…Continue
Added by LARRY BARDITCH on July 20, 2012 at 1:15pm — No Comments
Added by DON GRAFF on July 20, 2012 at 10:58am — No Comments
1. Set Goals
Added by Paul Potratz on July 20, 2012 at 9:00am — No Comments
You’ve spent time and money creating an app for your dealership, but it won’t do any good if no one downloads it. Follow these three steps and learn how to spread the word on your mobile app and get the results you need!
One of the most important things you can do after your new app launches is to…Continue
Added by Kathleen Perley on July 20, 2012 at 8:30am — No Comments
The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – a dealership wedding, Dodge changes cars forever, and the most liked…Continue
Added by Stephen Jackson on July 20, 2012 at 6:42am — No Comments
It’s a powerful tool, one that can truly further your business and bring in customers, but it can hurt you just as quickly. Like any tool, in and of itself, it can only take you so far; it performs based on the skill of its user. That’s why its crucial that you make sure you have the right people in…Continue
Added by Todd Katcher on July 19, 2012 at 2:00pm — No Comments
Added by Ken Beam on July 19, 2012 at 11:54am — No Comments
I know what you're thinking – who does this guy think he is? How does he know what my “thing” is. Good – I have your attention.
I find it absolutely fascinating just how many dealerships I've walked into over the past couple of months and found, you ready for this? Silence. No customers on the lot, sales people hanging out around reception, flirting, cracking jokes, texting and the list goes on. Everything opposite of what should be happening is happening.
Added by Michael Cirillo on July 19, 2012 at 10:30am — No Comments
I can give you a very easy way to sort yourself inside the national dealer body between those who “get” the modern customer and those who do not: If you think staying open until 9pm six or seven days a week makes you sales, you do NOT get it.
Texas Direct Auto, # 1 Used Car dealer in the USA, makes $500million in…Continue
Got “optimization block”? It happens to the best of us. However, since we now know the average modern car-shopper shops at least eight dealer websites, it’s more important than ever to make sure your website shows up early in their search and doesn’t get lost in the shuffle.
So what do you do when you’re fresh out of killer keyword combos? As Picasso said, good artists copy, great artists steal. Believe it or not this strategy can be…Continue
Added by Greg Bem on July 19, 2012 at 9:28am — No Comments
Fellow Tweeps! Are you using tired of using Twitter and not seeing the engagement you would like? I’ve found some statistics to help you! Between December 11, 2011 and February 23, 2012, Buddy Media analyzed user engagement on more than 320 Twitter handles of the world's largest brands to determine what works and what doesn't. Read…Continue
Added by Ketty Colom on July 19, 2012 at 6:19am — No Comments