Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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Added by Ralph Paglia on July 25, 2011 at 8:08am — No Comments
The recent changes with Google Places make a strong case why dealers need a marketing strategy that is continually updated based on market conditions and changes in search/social.
I've been flooded this week with calls and emails asking for guidance on how to adjust…
Added by Brian Pasch on July 24, 2011 at 12:34pm — No Comments
They don’t trust you.
We both know it’s largely unfair, but they don’t trust you.
You’ve seen all the polls where buyers say if they could bypass the dealership and buy directly from the manufacturer they would. They trust the OEM, but they don’t trust you.
A couple weeks ago, I heard a Ford maven say this (I’ll paraphrase): “The more your outgoing emails resemble Tier 1 emails, the more prospects trust you.” By gawd, he’s on to something.…Continue
Added by Trace Ordiway on July 24, 2011 at 8:10am — No Comments
Added by Kathi Kruse on July 22, 2011 at 5:58pm — No Comments
A lot of people will tell you that there is no way to track the ROI of social media, I'm here to tell you that they're wrong. Wrong, wrong, wrong! But why are they wrong? I have a few ideas on that, the biggest of which is that they don't know what they're doing. Another reason could be that they think it's too hard and instead of…Continue
Added by David Johnson on July 22, 2011 at 11:30am — No Comments
NJ VW- Douglas VW in Union County NJ your 2012 Passat Source!
The All-New 2012 VW Passat is at Douglas Volkswagen in Summit NJ the Union County New Jersey 2012 VW Passat Ordering Headquarters!
*Stop by 491 Morris Ave. in Summit NJ and take this incredible Volkswagen for a spin…
Added by Ken Beam on July 22, 2011 at 8:11am — No Comments
When I’m talking with dealers about various aspects of their online marketing strategy, the reason that they most frequently bring up for why they aren't more involved in social media is that they or their teams don't have the time. I'm a strong believer in the theory that time is the new money, so I agree that sometimes there just aren't enough hours in the day. At DealerOn, we believe that there is a definite benefit to devoting time and effort to…Continue
Added by Ali Amirrezvani on July 21, 2011 at 12:59pm — No Comments
This is an actual picture of one of my Google Plus Circles. This is arguably a collection of the most influential digital personalities in the world today (note to self... add Erik Qualman after posting this blog). But it begs the question, is Google tricking you…Continue
Change once again is rocking the automotive digital marketing world as Google today drops the third party review counts from its yellow stars. ONLY reviews directly posted on Google Places are showing. This screen shot of BMW of Scherville showed all the DealerRater reviews last week in their…Continue
Few guys will turn down a little extra help in the dating scene -- just like few car makers will turn down the chance to add some sex appeal to their brand. With their "Date Drive" project, Volkswagen is taking advantage of this natural partnership opportunity. They're helping guys out by loaning them a new car for first dates and then making it easy for others to follow the feedback of these test drivers. Everyone's a winner. The guys get a nice car for an evening and VW gets a lot of…Continue
Added by Tony Guarnaccia on July 21, 2011 at 8:49am — No Comments
In a first, a dealership in Michigan partnered up with Groupon to offer Groupon’s first car buying groupon. The deal offered was $500 off the purchase of a vehicle for $199. Keep in mind that Groupon typically takes 50% of the price of the offer (in this case about $100) if the Groupon is successful (ie. meets the minimum purchase requirements). So in the event that the minimum of 10 deals were…Continue
The subject of body language keeps popping up in my life of late. As a result, I have spent some time dwelling on the connection between body language and the work place. Personally and professionally, we often hear the words, “Don’t judge a book by its cover.” This statement has more to do with quick judgments made on physical appearances than body language. Reading someone’s body…Continue
Added by Stephanie Young on July 21, 2011 at 7:00am — No Comments
A few days ago on a group on Facebook called,…Continue
Added by Stan Sher on July 20, 2011 at 12:20pm — No Comments
In his blog post for L2T Media, John highlights 6 of the main dealer website provider crimes again search marketing followed by 6 of the biggest advantages that a digital agency can offer.
A lot of our clients have been tempted by the promise of one-stop shopping from their dealer website providers. A website, paid search campaign and SEO services from one…
Added by Jack Thornburg on July 20, 2011 at 12:07pm — No Comments
In addition to rolling out Google+ and the Google +1 button, Google has also recently rolled out a new version of Google Analytics. Google Analytics 5 includes a complete user interface re-design which allows users to create multiple dashboards, more easily search across multiple accounts, create custom reports (and goals), and Analytics Intelligence, a tool that allows for automatic alerts.
One of the more exciting new features of Google Analytics 5 is the ability to track…Continue
Added by Ali Amirrezvani on July 20, 2011 at 7:20am — No Comments
Social Networking has transformed from a way that college kids could keep in touch to a main stream tool for capitalism. Social Media is one of the newest tools available to the global economy as more and more businesses are adopting Social Media Marketing Plans. With an audience of over 500 million users, Social Media has become the platform for engaging with clients and prospects on a…Continue
Added by Stephanie Young on July 20, 2011 at 7:00am — No Comments
This is great insight on how mobile dealer sites are driving traffic faster than their desktop counterparts- http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=154279
Added by Mike Brodeur on July 20, 2011 at 6:11am — No Comments
The 11th Digital Dealer Conference & Exposition is excited to announce that our keynote speaker will be Erik Qualman, best-selling author of "Socialnomics"!
Erik Qualman has recently advised/given keynotes with the following: Coach, Facebook, UGG Australia, Starbucks,…Continue
Added by Dmitriy Goroshin on July 19, 2011 at 11:33am — No Comments
Jim Ziegler, National Featured Columnist Expands His Media Reach to Auto Dealers
Atlanta, GA: After 14 years as a featured auto industry national columnist, Jim Ziegler is taking his widely read articles to new and…Continue
Added by Ralph Paglia on July 19, 2011 at 11:00am — No Comments