Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The Hickman's were driving a loaner from a dealership in Wichita KS when they came to Long McArthur in Salina KS. They were given a Ritz Carlton like buying experience in Salina KS and decided to leave the loaner with us so that we can return it to the dealer in Wichita KS!!
Added by J.R. Batchelor on January 13, 2013 at 10:03am — No Comments
Peter Martin, CEO…Continue
The normal order of business is to ensure that every department has a Standard Operating Procedure (SOP) however, with the addition of Social Media in recent years; some companies may find it hard to create or unify their team members in keeping it not only followed but updated.
This has become a struggle with many…Continue
Added by Erin Ryan on January 13, 2013 at 9:00am — No Comments
Semantics. That's what many will say. They'll tell about how trying to define the difference between being a marketing platform and being a marketing tool is pointless.
Others will say it's much more of a platform for marketing than it is a tool. They'll say that it's the community and the venue that offer the benefit and trying to corner…
Added by J.D. Rucker on January 13, 2013 at 5:00am — No Comments
The PCG Consulting "Spotlight Awards" recognize the top 5 most innovative products and services being launched at NADA 2013. These awards reward forward thinking vendors who continue to raise the bar in automotive digital marketing. The top product or service will be crowned with the prestigious "Best In Show"…Continue
Added by Brian Pasch on January 12, 2013 at 7:00pm — No Comments
Dealership compliance concerns have traditionally focused primarily on the sales and finance processes. However, the unprecedented growth of digital marketing, social media, and online reputation management has invited new regulations and created additional legal…Continue
Search engine optimization in the automotive industry isn’t hard, which is why it surprises me how often companies choose to use shortcuts rather than to apply proven and acceptable white-hat techniques. It’s a problem that has been on the rise more in the last year than ever before. The reason for it is simple: true search engine optimization requires…Continue
If you have a business page setup on Facebook and looking to gain more local people on your page as well as spread your brand further within your community, Facebook Nearby is a new mobile location based feature that has been helping profiles thus far but as of last month, Facebook decided to add a global update…Continue
Added by Erin Ryan on January 12, 2013 at 9:00am — No Comments
A recent study by AdAge, which has been tracking such things since 2009, shows that there are over 180,000 people on…Continue
Today I co-hosted a webinar with Patrick Workman from Facebook. The webinar was really powerful with 97% of the attendees voting that the webinar helped defined a better dealer marketing strategy for 2013.
93% of the voters said that they would start Facebook retargeting, a service that PCG Digital Marketing offers as well as…Continue
Facebook has reached over a billion active users and as our social history continues to unfold, each of our activities gathers quite a bit of intelligent information once it is formulated into grouped statistics. Wouldn’t you be surprised to find out that though many complain about their privacy being infringed upon by Facebook…Continue
Added by Erin Ryan on January 11, 2013 at 9:00am — No Comments
This post struck me as a very succinct and thoughtful social media marketing mantra, so I thought I wanted to share it on ADM. Use this mantra when planning and executing your social car dealer marketing programs.
There will be many businesses and individuals examining their social media engagement in the next few weeks, as another year…
Added by Joe Schwartz on January 11, 2013 at 8:30am — No Comments
Founder of "Ask Patty", Peter Martin Teams Up With Karen Bradley, President of Dealer Synergy To Create A NEW Training Curriculum for "Selling / Servicing To The Female Shopper / Buyer"Continue
Added by Sean V. Bradley on January 11, 2013 at 8:00am — No Comments
The new MySpace is in the testing phases as we speak. People are exploring in the wilderness of Beta-version social media, but are they liking what they find? It it something your dealership or your Digital Marketing Company should be paying much…Continue
Added by Timothy Martell on January 11, 2013 at 7:30am — No Comments
It’s this simple. When given the choice between being ranked in the top 5 for good keywords or being ranked #1 for a great keyword, I will (after asking for further qualifications and some examples) almost always opt for the former. Search has changed dramatically in the last couple of years. As a result, above the fold for many is normally…Continue
Added by J.D. Rucker on January 11, 2013 at 6:30am — No Comments
VSEO (Video search engine optimization) is both a key activity and, if executed well, a key value-driver for investing in automotive video marketing. Car dealer marketing today can translate into a…Continue
Added by Joe Schwartz on January 11, 2013 at 6:13am — No Comments
Added by Ralph Paglia on January 11, 2013 at 2:43am — No Comments
Added by John Sternal on January 10, 2013 at 9:20am — No Comments
All too often we get wrapped up in trying to make a sale or gain a lead that we do not brush ourselves up on what it actually takes to acquire either. Days of adding just a few video shots or photos of a vehicle with pricing and its features are over, customers now find that a cold form of relinquishing their…Continue
Added by Erin Ryan on January 10, 2013 at 8:30am — No Comments
Added by John Sternal on January 10, 2013 at 8:30am — No Comments