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All ADM Member Blog Posts (9,449)

HEELS ON WHEELS: 2011 TOYOTA FJ CRUISER REVIEW

HEELS ON WHEELS: 2011 TOYOTA FJ CRUISER REVIEW

2011 TOYOTA FJ CRUISER (select to view enlarged photo)

2011 Toyota FJ Cruiser…

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Added by Ralph Paglia on August 22, 2011 at 9:00pm — No Comments

Book Review: "Car Guys versus Bean Counters"

Book Review of:  "Car Guys vs Bean Counters. The Battle for the Soul of American Business," by Bob Lutz



Review by David Ruggles

                                                                                   

The automotive world has been waiting for this book for months.  Lutz gave a preview to a group at a fleet conference I attended in Las Vegas last summer, where he received a Lifetime Achievement Award from the Automotive Fleet and Leasing Association (AFLA).   His… Continue

Added by David Ruggles on August 22, 2011 at 1:51pm — 1 Comment

Automotive News; Use Internet To Grow Finance and Insurance Business

How the Internet can snag more F&I business for car dealers

Interview conducted by and article written by Donna Harris at dharris@crain.com.…

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Added by Ralph Paglia on August 22, 2011 at 1:30pm — 2 Comments

More Statistics on Facebook Fatigue

I think on a personal level we all know we use Facebook less and less over time and are generally bored with the experience.  According to NielsenWire the average amount of time spent on Facebook per user has gone down every month this year - dropping from 7 hours 25 minutes in January to 6 hours 20 minutes per month until they abruptly stopped making that data available.

 

Feb. 11: -10.8%

Mar. 11: -0.1%

Apr. 11: -3.0%

May 11: -0.8%

 

This has…

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Added by Stan Bradbury on August 22, 2011 at 10:06am — 4 Comments

The "Be One with Vin at DD11" Giveaway is back! | 5 Easy ways to Enter, 5 Easy Ways to Win!



The Official Be One with Vin Giveaway!

5 Easy ways to enter, 5 easy ways to win.

 

 

Post "Be One with Vin at DD11" on the VinSolutions' Facebook Fan Page |…

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Added by Joseph Little on August 22, 2011 at 8:42am — No Comments

For Vendors: Learn the Best Days to Contact Dealers!

Vendors:  Don't bother a dealer for sales, "touching base", or periodic updates during the days noted below.  Contact for anything previously agreed upon OR for anything critical to sales is always an exception.

 

Days to avoid are Friday, Saturday, and Monday; addtionally, avoid the three selling days before the month's end and the first two selling days into the new month.

 

This blog is short and sweet.  If you bother me or my dealer on these days, our reply…

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Added by Keith Shetterly on August 22, 2011 at 8:00am — 16 Comments

Learn How IntellaCar’s NEW iPad Solution Drives Sales … Now Available For All Makes!

 

I am writing this post to announce that IntellaCar has completed a successful Pilot program.  Sales consultants using IntellaCar at several leading Toyota Dealers over a four month period experienced the following successes:

  • Increased sales volume – 2 to 4 more vehicles per sales consultant
  • Higher gross profits – up 30% for sales consultants using Intellacar
  • Improved customer satisfaction – up 47%

 …

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Added by Philip Zelinger on August 21, 2011 at 2:30pm — No Comments

Another Google feature change on the horizon or just more testing?

Here's an interesting article on a possible shift in how Google displays results. This move would be similar to what they already do in image search and it would more than likely improve the user experience, which Google has been focusing on heavily as of late.

I would think that while a lot of people don't click through to page two, it is very possible that they would scroll to view 15-20+ results…

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Added by Scott Falcone on August 21, 2011 at 11:00am — 1 Comment

Where the women are strong, the men are good-looking and every child is above-average.

Yesterday's NYT has an article about the state of online reviews that is particularly topical for our industry.

 

http://www.nytimes.com/2011/08/20/technology/finding-fake-reviews-online.html?src=me&ref=general

 

It's been about a month since Google placed new emphasis on their own members' reviews in search engine results and relegated the…

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Added by Joshua Michael Friedman on August 21, 2011 at 5:30am — No Comments

Facebook Marketing Tips for Car Dealers

 

Michael Tyman of Professional Success, Inc. is a leading consultant who works directly with car dealers to help improve their sales and marketing processes. He views Facebook as a huge marketing sphere for engaging people and building a loyal fan…

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Added by Richelle Farley on August 19, 2011 at 3:00pm — 2 Comments

Facebook Allows For Zip Code Targeting

Until now, Facebook has allowed advertisers on their platform to target users based on age, sex, interests and location (country, state, and city).  In order to drill down even further, Facebook now allows users to target their ads by zip code as well.

 

When creating your Facebook ad, just add the zip codes that you would like to target.  Unlike Google AdWords, you can't use a radius to target further, so make sure that you are including any zip codes from which your…

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Added by Ali Amirrezvani on August 19, 2011 at 1:22pm — No Comments

Facebook Marketing Tips for Car Dealers

Facebook Marketing Tips for Car Dealers and Automotive Social Marketers

Michael Tyman of…

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Added by Ralph Paglia on August 19, 2011 at 6:30am — No Comments

Why I don't like Groupon or LIKE services

I have to preface this by letting you know that it is illegal in Illinois (my State) to use coupons in automotive sales.  But then again, coupons are available for Service and Parts.  So why would I not like Groupon for Service and Parts, and I suppose for Sales in States that allow it?

First, I see you deeply discounting something and then paying part of the leftovers to Groupon in order to bring in new customers, hoping to either upsell them or make them future customers.  Here's…

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Added by Tom Gorham on August 18, 2011 at 6:17pm — No Comments

3 Step Improvement Plan

Let’s explore a simple 3-step approach that will help improve any dealership department.

1. What am I doing now?

Do you clearly understand the road to revenue or process flow from origination to transacting business?

For example, are customers handled the same way every time by every salesperson? How detailed is that instruction? Is every phone call answered the same way? Are the sales techniques the same for everyone interacting with customers? (Note, I’m not…

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Added by Cory Mosley on August 18, 2011 at 2:06pm — No Comments

Gender Pendulum

I am finding that this industry, probably like most, is very fickle.

 

When I first started I had a lot to overcome being a woman in a male dominated industry. I'd show up to a store work on a computer and be asked where's the tech, only to be met with a look of disapproval when I let them know I was there to fix their Rey Rey issue. Have been in a Dealer Principal's on a sales call to be looked over and asked contract questions to the field tech I had with me. I had to learn…

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Added by Dara Moore on August 18, 2011 at 12:00pm — 4 Comments

"Optimize Your Online Presence" - Amir Rezvani Webinar Recap and Slides

Yesterday, our very own Amir Rezvani, VP of Performance at DealerOn, had the opportunity to lead a webinar with ResponseLogix.  For those that couldn't make the webinar, I wanted to share some of the highlights from his presentation and provide a link to the slides and audio as well.…

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Added by Ali Amirrezvani on August 18, 2011 at 8:26am — No Comments

AutoMax Recruiting & Training Partners With Hire The Winners And The Car Sales Simulator

FOR IMMEDIATE RELEASE

Mays Landing, NJ - August 17th, 2011 - AutoMax Recruiting And Training, the country's most requested automotive sales…

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Added by David Johnson on August 18, 2011 at 6:32am — 5 Comments

No Excuses For Training Your Team For Digital Marketing

Eatontown, NJ - PCG Digital Marketing has announced new course studies for the second semester of the Automotive Internship Program (AIP).  Participants will have their choice of two different certificate programs that will cover the topics of Search Engine Marketing (SEM), digital…

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Added by Brian Pasch on August 17, 2011 at 3:34pm — No Comments

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