Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Below is a brief description of our productivity software that is designed to work with your existing BDC software. It is the newest BDC solution on the market and is making quite a stir. It has been described as “the missing link for anyone’s BDC” by a renowned BDC trainer.
(1) PowerMarket PRO will double or triple the amount of calls your BDR’s can make in a single day thus allowing a single person to easily do the work of two or three. When a call is placed you can either speak live…
Added by Ken Long on November 15, 2012 at 8:56am — No Comments
Are You Selling or Are You Buying?
Have you ever had this conversation?
Tech billionaire and Dallas Mavericks owner Mark Cuban says he is fed up with the social network giant and plans to go elsewhere with his business. He is sick of getting hit with fees up to $5k to get his message across to Mavericks fans stating on the Inquisitor, "We are moving far more aggressively into Twitter and reducing…Continue
Added by Ketty Colom on November 15, 2012 at 8:30am — No Comments
Pinterest is now opening its arms to businesses by offering some business-friendly options on their photo sharing social network.
One of the key features that caught my eye was getting a link back to your main website…Continue
There were several takeaways from Nielsen's recent mobile study surrounding restaurants, travel, and the automotive industry, but the one that surprised me the most…Continue
Added by J.D. Rucker on November 15, 2012 at 6:30am — No Comments
Service is an "elbow to elbow" people business. As I (we) have traveled and observed so many Dealership Service Operations, there is still one overriding factor that every Customer Service Organization must understand and adhere to. This is people business.…
Added by Leonard Buchholz on November 15, 2012 at 6:00am — No Comments
The value of having one of your videos go viral is hard to measure accurately but there’s no doubt it’s a huge boon for your brand. To get that kind of spread is hard to achieve though, you could make hundreds of videos all designed to go viral and get nowhere. On the other hand, you can make one video where your star accidentally injures himself and end up going viral overnight. The problem is that you rarely can fake it. The internet has a good nose for the authenticity and can smell…Continue
The difference between cheating and playing smart is often a very thin line. In social media, the line gets a little thicker.
This is an exercise that I wish I had time to perform more often.…Continue
Click on the image on the right to view the full color brochure for the 2013 Digital Marketing Strategies Conference (DMSC), hosted by FCE.
This year the conference will be limited to 250 progressive dealership…Continue
Added by Brian Pasch on November 14, 2012 at 12:30pm — No Comments
Still haunted by the ghost of the 14 million vehicles recalled for faulty floor mats and brake pedals, Japanese automaker Toyota Motors announced today that it would be recalling another 3 million cars – including 67,000 Prius models – due to a defect in…Continue
Added by Stephen Jackson on November 14, 2012 at 8:39am — No Comments
Go Virtual / izmocars solution provides Nissan dealers in Mexico with stable and progressive website technology while supporting Nissan Mexicana’s brand values and lead generation efforts
San Francisco, CA and Mexico City, Mexico – November 14, 2012 – izmocars (www.izmocars.com), the world's leader in interactive media content for the automotive industry, today announced…Continue
Added by Crystal Hartwell on November 14, 2012 at 8:19am — No Comments
#1: What's the difference between one live chat service and another?
#2: How difficult will it be to learn and implement chat at my dealership?
#3: What if we don't have the staff to answer chats?
#4: What kind of results…
Added by Aaron Hassen on November 14, 2012 at 7:41am — No Comments
Google estimates by the end of 2013, 39% of automotive related searches will be from mobile devices. With this in mind, isn't it time to create new logic in CRM systems to identify the device a customer used…Continue
Foursquare has quietly been making moves that will have a major impact on local businesses and local internet marketing. The service is already used to check in at a variety of places, and now their…Continue
Added by Timothy Martell on November 13, 2012 at 10:00am — No Comments
How many cards do you have in your wallet? The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers, but as it turns out, all these programs and cards are having…Continue
Added by Mike Gorun on November 13, 2012 at 9:00am — No Comments
Yes, the election is over and I’m grateful to not be bombarded with political ads every time my favorite show is on commercial break for the next four years. That being said, there are some lessons we can learn the race for the White House as far as brand management goes.
1. Stand for something and stay on message
Added by Ketty Colom on November 13, 2012 at 8:30am — No Comments
SureSale conducts comprehensive flood damage inspections in the Northeast to increase consumer confidence in the aftermath of Hurricane Sandy
Venice, CA – November 13, 2012
– SureSale Certified, the certified pre-owned marketing program that is changing the way used vehicles are bought and sold, deployed SureSale certification experts to immediately assess damage and…
Added by Crystal Hartwell on November 13, 2012 at 8:22am — No Comments
Are you taking advantage of Social Media for Referrals?
Have you ever looked up your dealership at www.socialmention.com? If you have never done this, pause and take a moment to do so now. Now that…Continue
Added by Jason Parman on November 13, 2012 at 8:00am — No Comments
There are times when you're going to post a piece of content that is too good to post in just one place. It could be extremely informative, very timely, majorly entertaining, or perhaps you just really liked it and want to post it in…Continue