Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I have to hand it to the people at Longo's Supermarket. They know how to ensure their clients have a great experience. In a previous article I wrote called If you want to stand out from the crowd, I wrote about just the type of thing I experienced…Continue
Added by David Leger on June 6, 2012 at 7:19pm — No Comments
The Internet has infiltrated your classic Road to the Sale—did you know that? Think about it this way: Would you let your salespeople lot-drop dozens of UPs without a turn? Would you let them yell at, confuse, or manhandle your shoppers on the lot? Or, worse yet, would you let them ignore your…Continue
This is the approach I have taken when planning automotive events for car dealers. It’s about finding the…Continue
To be a successful dealer these days, there’s no getting around the fact that you have to create an excellent shopping experience for the customer. Online user reviews and increased pricing transparency mean that customers can be choosy when they are deciding from which dealership to purchase their new vehicle.
There are many ways to create a welcoming environment in your dealership, but all the best practices in the world won’t do a lick of good if your front-line employees…Continue
Added by Mike Esposito on June 6, 2012 at 12:22pm — No Comments
Schedule your priorities, Not prioritize your schedule
“Things which matter most should never be at the mercy of things which matter…Continue
Added by Sean V. Bradley on June 6, 2012 at 12:05pm — No Comments
More and more automotive brands are recognizing the value of live chat and OEMs such as Nissan and GM are suggesting that their dealerships use allocated funds towards chat. At ActivEngage, we are our own largest customer. We use the very same …
Added by Ketty Colom on June 6, 2012 at 11:24am — No Comments
I spent Memorial Day in CT and went with some friends to a beach with our families. It was a beautiful day and a lot of fun just relaxing.
What stood out for me this day was the customer service delivered by an employee at the concession stand. The young lady working behind the counter had a radiant smile and cheery disposition. The first time I…Continue
Added by Glenn Pasch on June 6, 2012 at 8:14am — No Comments
Every Coaching session can be effective if you follow certain steps to improve your chances of a Successful outcome.
There is one word that is critical in determining the outcomes. That word is "Specific." There is an old saying that goes like this. "The more specific you are the better your results" and…Continue
Added by Leonard Buchholz on June 6, 2012 at 5:59am — No Comments
I want to thank Joe Pistell for sharing this video with me regarding the Better Business Bureau that I think has significant relevance to our community discussions on reputation management.
After watching this video, it really changes my perception on the BBB. What do you have to say about this expose?
Brian Pasch, CEO
What it is:
The tournament-style competition pits companies against each other based on their social media skills. As such, it also serves as a way for area businesses to build their following on leading social media sites as a living laboratory for all businesses to see. More than 40 Kansas City-area companies are in the running! They are broken up into Small, Medium and Large categories (VinSolutions is in the MEDIUM…
Added by Joey Little on June 5, 2012 at 2:48pm — No Comments
Here’s my social media business development "moth light" attractor experiment: I have a very positive personal reputation that some of you know. I am writing about this on automotive professional/vendor social media. And I have a strong, new message that can benefit us both. Ready?
If you want…Continue
One of my favorite comedians is Bill Engvall, who does the “here’s your sign” gags. (i.e. A buddy and I went fishing. When we got to the dock I pulled out a big string of bass. Some guy on the dock asks, “Hey, y’all catch them fish?” I said, “Nope. We talked ‘em into giving up. Here’s your sign!”)
As business managers and/or owners, we all like to think we’ve got a pulse on employee morale, which is a critical component to how successful a business is. As someone who makes a…Continue
Added by Mike Gorun on June 5, 2012 at 12:54pm — No Comments
facebook Can't Hear You
How many "likes" do you have?
While all these optimization companies and consultants talk about likes and the power of facebook, a "like" merely means that someone saw your page or your ad and hit, "like" . That's IT.
What does a "like" NOT mean?
That someone actually has any clue what your…
Added by Todd Katcher on June 5, 2012 at 12:30pm — No Comments
ADM members are invited to join me as I conduct the 3rd Automotive ZMOT webinar in a series that started a few weeks ago. The previous two sessions were recorded and members can catch up with the discussion at your leisure.
To register for today's webinar, visit: …Continue
Added by Brian Pasch on June 5, 2012 at 9:55am — No Comments
In the month of April, an SEO company, SEER Interactive, was hit with the harshest penalty Google can give; they were de-indexed! They were only de-indexed for about 12 hours, but it was enough to shake their resolve and put into question many of the things they held dear. While SEER isn’t an automotive dealer, they fell into some bad habits that some of your…Continue
Added by Jeremy Brown on June 5, 2012 at 9:00am — No Comments
Do you hate seeing that your customers have unsubscribed from your email list? Do you loathe seeing them “unlike” your fan page. Do you cringe when your customers are no longer your Tweeps? Well, the average customer is bombarded with around 3,000 messages a day so more than likely, if they leave, they’re just not that into you.Continue
Added by Ketty Colom on June 5, 2012 at 6:55am — No Comments
Added by Ken Beam on June 4, 2012 at 2:46pm — No Comments
Chrysler Group LLC CEO Sergio Marchionne today personally congratulated FIAT of Austin for becoming the first FIAT studio in the country to sell more than 100 Fiat 500s in any given month.
FIAT of Austin, located in this state’s capital city, sold 110 Fiat 500s in April, setting a sales record for FIAT…
Added by Jody DeVere on June 4, 2012 at 1:52pm — No Comments
You have a 22 year old potential client ready to make the largest purchase of their life at this point. They are one of the most technical savvy consumers you have ever faced. These clients have friends all over the world, and talk with their network on a daily basis. They Tweet what they had for breakfast, they Yelp about their experiences, they RePin exciting pictures, and they have an average of 245 friends.
According to Pew Center’s Internet and American Life Project the average…Continue
Added by James Schaefer on June 4, 2012 at 11:03am — No Comments
Featured Automotive Accessory: Window Tint
Window tint has always been a popular car accessory not just for the look that it adds to the car but also for vehicle value protection and health and comfort of passengers. Here is a word track to point out the benefits of adding window…Continue
Added by Ashley Poag on June 4, 2012 at 10:53am — No Comments