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All ADM Member Blog Posts (9,717)

Switching From Reynolds to ADP - The Nightmare Scenario Revisited

My dealer group is in the middle of transitioning from Reynolds to ADP.  This is the third time I've gone through one of these transitions and the first two can easily be described in one word - PAINFUL!  Anyone who has gone through this in the last decade knows what I am referring to. I think we all understand that…

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Added by Mike Warwick on October 14, 2011 at 8:02am — 1 Comment

Google Adwords Express Can Supercharge Your PPC Strategy

Take a look at this ad that was running on my iPhone in Columbia SC (on right) that we setup for Dodgeland of Columbia.

 

Which ad do you think is more compelling to the consumer?  Is it the ad with the reviews or is Rick Hendrick Dodge on better ad?

 

The second photo (below) is the same ad running on my laptop.  Both ads…

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Added by Brian Pasch on October 14, 2011 at 12:30am — No Comments

A Good Automotive SEO Strategy Today Save’s More Future Dollars

I vividly remember having an in-depth conversation back in October of 1995 with a fellow car salesperson in the showroom at Brockville Honda in Ontario, Canada.  It was one of those conversations that never went away and one that I’ve always tried to answer and couldn’t until recently.  Rick and I were discussing the Internet and we were fearful about the unknown way it was going to affect the way we sold cars.   I think it was triggered by a lead we had just received from AutobyTel .com…

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Added by Steve Southin on October 13, 2011 at 9:00pm — No Comments

Battle for Social Media Authenticity

The Battle for Social Media Authenticity  

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Added by Ralph Paglia on October 13, 2011 at 6:30pm — No Comments

Practice the Art and Science of Marketing Orchestration

Orchestration is a fine science that builds the art of a symphonic performance. It’s the composer’s understanding of blending or contrasting the various voices of the instruments of the orchestra that bring the written…
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Added by Joseph Little on October 13, 2011 at 12:13pm — 1 Comment

Dealership Social Media Lessons from Erik Qualman’s Digital Dealer 11 Keynote Presentation

My experience at the 11th Digital Dealer Conference and Exposition was full of firsts. It was my first conference. It was my first time in Vegas. It was my first time gambling (and winning)! It was my first time hanging out in casual situations with my company’s President and head of sales. Needless to say, the “virgin” jokes got really old really fast.

However, it was not the first…

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Added by Justin Braun on October 13, 2011 at 9:00am — 6 Comments

To-Dos, Tasks, and Reminders... or Opportunities?

Another manager asked me, "What's Tommy up to today?" I looked up and said, "I'm working on my tasks." He replied with a sigh, "Yeah, they never go away, do they?"



I started to agree with him and then thought about it and told him, "They're not supposed to."



All CRM systems have what they call "To-Dos" or "Tasks" or "Reminders". They sound like such a chore. It's like my wife's to-do list or reminding me that I promised to clean the garage this weekend. I hear many… Continue

Added by Tom Gorham on October 13, 2011 at 8:10am — No Comments

Armed with ALL the knowledge; customers are still SCARED!

Today’s customers have access to an abundance of knowledge.

 

They can get on their computer or smart phone and see what the cost of a New Vehicle is.

 

They can appraise their own trade.

 

They can see what the lowest interest rates are.

 

They can do…

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Added by Jim Kristoff on October 13, 2011 at 6:29am — No Comments

DrivingSales Announces Most Innovative Dealership Solution of 2011: Dominion Dealer Solutions’ CarBinder Wins Innovation Cup Award

AdVantageTec, Cars.com, cDemo Mobile Solutions, DealerTrend and MotorLot are Finalists

 

DrivingSales (http://www.drivingsales.com) presented Dominion Dealer Solutions’ CarBinder with the DrivingSales Innovation Cup Award for the most innovative dealership solution of 2011 at this week’s DrivingSales Executive Summit in Las Vegas.

 

The Second Annual DrivingSales…

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Added by Crystal Hartwell on October 12, 2011 at 1:36pm — 1 Comment

DrivingSales Announces 2011 Dealership ‘Best Idea’ Award Winner



Mary Catherine Curry of Rice Toyota Scion’s sales and service alliance strategy chosen by dealers as 2011’s‘Best Idea’; ADP | Cobalt-sponsored award presented at DrivingSales Executive Summit 

 



DrivingSales (http://www.drivingsales.com) today announced that Mary Catherine Curry, Marketing Manager of Rice Toyota Scion, has won the 2011 DrivingSales Dealer ‘Best Idea’ Award,…

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Added by Crystal Hartwell on October 12, 2011 at 1:32pm — No Comments

Flash Point propels ‘F-150 EcoBoost Challenge’ Facebook Campaign to Nationwide Acclaim



Highlighting fuel-efficiency in a truck. Pitting Do-Gooders against each other. Giving away free gas to an entire city. The headlines on sites like Mashable,…

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Added by Amberly Collins on October 12, 2011 at 9:33am — 1 Comment

Excellence: Doing repeated

Excellence

"We are what we repeatedly do. Excellence then is not an act, but a habit."

-Aristotle

 

I was speaking, the other day, with a manager in my employ about another employee who, while consistently demonstrating tremendous potential, has become notorious for habitually making the same…

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Added by Timothy Martell on October 12, 2011 at 8:30am — No Comments

The Single Most Interesting and Important Thing at DD11 that You Probably Missed

What did I see that was so important?  What was The Single Most Interesting and Important Thing at Digital Dealer 11?  I think a lot of folks missed it, though it was hard to walk by people in lime green shirts--standing around a fifteen-foot lime green tower!--without noticing SOMETHING was up.

I'm…

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Added by Keith Shetterly on October 12, 2011 at 8:00am — 9 Comments

Automate Your Inventory Posting to Craigslist with Infinite Prospects

 …



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Added by Adam Ross on October 11, 2011 at 6:33pm — No Comments

An Ode to Jim Zeiglar and Living at Warp 5





I no sooner got back to Chicago from Digital Dealer 11 in Las Vegas, than I took off with my family to a campground in Indiana where I had no Internet… no Smart Phone… no electronics! What an absolute turnaround!



We had a pre-reserved cabin in the middle of a great forest within 200 yards of a dock with… Continue

Added by Tom Gorham on October 11, 2011 at 3:09pm — No Comments

The Whole Earth Internet Lead Catalog

In respect of Steve Jobs’ passing and in honor of his well-known 2005 Commencement Speech at Stanford University (where he compared the very old Whole Earth…

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Added by Keith Shetterly on October 11, 2011 at 2:30pm — 2 Comments

The Eight Functions of a Reward

Rewards drive behavior, whether you’re training your dog to sit, potty-training your toddler or encouraging specific buying habits from your customers. By rewarding the behavior you want and not rewarding the behavior you would like to discourage, you can generally predict the direction a behavior will trend.



Perhaps the most crucial part of customer loyalty programs are the rewards, and a good reward will accomplish many different things. We’ve provided a list of the eight…

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Added by Mike Gorun on October 11, 2011 at 12:05pm — No Comments

Why Should an Organization Train, Rinse and Repeat?

Military, Law Enforcement, Medical Professionals, Teachers…what do these occupations have in common?  Each provides a highly valued service to our local and global community at large and does so as a result of education and extensive on-going training.  As a result, society can depend on these individuals to protect humanity, face danger, save lives, educate our youth, improve health and…

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Added by Stephanie Young on October 11, 2011 at 8:30am — No Comments

More experimenting at Google Places/Maps

Not much of what one would consider a significant change, but many people are reporting that Maps is is showing up on the right side of the page, above the sponsored ads instead of the normal left side of the page.  Just an FYI to continually be on the look out for updates and opportunities...Here is a screen shot of one example:…

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Added by Scott Falcone on October 11, 2011 at 8:00am — 1 Comment

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