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All ADM Member Blog Posts (9,801)

Using Your Loyalty Program to Improve Your Tactical Marketing

A good loyalty program consists of much more than simply rewarding your customers’ repeat business. In many ways, the repeat business generated by customer rewards is only scratching the surface of the loyalty and retention benefits available with such a program. A recent article published by ITC Infotech details how businesses can include customer-centric processes in implementing their customer loyalty programs…

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Added by Mike Gorun on November 1, 2011 at 10:40am — No Comments

A TALE OF 2 CONFERENCES

Last month I had the good fortune to attend 2 major digital automotive events, Digital Dealer 11 and PCG Pitstop. I guess I can consider myself somewhat a veteran of the show circuit seeing that I have attended half a dozen events in the past year alone so I thought I’d drop a few observations on both shows now that the dust has settled.

Digital Dealer 11 – Las Vegas – Oct 5th to 7th, 2011

I always look forward to this conference as I have…

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Added by Brent Wees on November 1, 2011 at 8:07am — No Comments

Consumers Now Have the Ability to Block Your GoogleAds

Google announced yesterday via its blog, that it had instituted a feature in Google search and GMail ad transparency. This change will give consumers the ability to see why ads are being delivered (ie. what previous searches triggered the ads) as well as the ability to block ads from a particular company/advertiser. This option is available for all…

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Added by Arnold Tijerina on November 1, 2011 at 7:02am — 5 Comments

Live Chat Lessons for Dealers from Jet Blue’s Crisis in Connecticut

 

Stranding 150 customers in a plane for more than 7 hours on the tarmac will definitely piss them off.  Jet Blue’s operations and customer service …

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Added by Justin Braun on November 1, 2011 at 6:55am — No Comments

How Car Dealers can use Hashtags Effectively

 

Are you using Hashtags? If so, are you using them properly? If not, why aren't you?

One of the most useful tools on Twitter is the hashtag. It allows dealers to tag their tweets for location or topic. It gives you a venue to express an opinion even when there's a 140 character limit.…

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Added by J.D. Rucker on November 1, 2011 at 12:23am — No Comments

Have you seen this wizard?

 

I spend much of my spare time on this site, Automotive Digital Marketing.  I don't do this when I am at work in my dealership.  I do this on my own time because it is my recreation; because I love what I do in my career, it seems to roll over into my personal life.

I want to thank the man who…

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Added by Tom Gorham on October 31, 2011 at 7:35pm — 2 Comments

AutoDealerTarget Roundtable with Featured Guest Mike Marini

The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.



This Week

When: Tuesday, November 1st @ 10pm Eastern / 9pm Central

Join Us: Google Hangout, Live Broadcast at http://autodealertarget.com/roundtable

Featured Guest: +Mike Marini CEO of Cars Out The Door (…

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Added by Tom Kain on October 31, 2011 at 2:09pm — No Comments

Google: SEO is NOT Spam

For the most part, search engine optimization (SEO) is a recognized necessity of running a successful auto dealer website.  Not just in the auto industry, but there are still some hold-outs that think building websites and content to be found by search engines is a little spammy.



According to Matt Cutts, the head of Google's web spam fighting team, his company does not consider SEO to be spam.  "We don't consider SEO to be spam," and SEO is a "valid way to help people find what…

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Added by Ali Amirrezvani on October 31, 2011 at 12:23pm — No Comments

Vince Tunzi Joins izmocars as National Field Operations Manager

Auto industry veteran to focus on implementation of izmocars auto business solutions in dealerships across the country, including AOA which is generating $475 in average accessories revenue increases for dealerships across the country.

 

izmocars (…

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Added by Crystal Hartwell on October 31, 2011 at 11:53am — No Comments

AOA Supplier Digital Network Launches: Aftermarket Suppliers Join Digitally with Dealerships to Increase Accessories Sales

izmocars’ industry first brings suppliers, re-stylers, installers and dealers together to better coordinate parts updates, pricing, ordering and installation; Supplier dealer orders increase nearly 400% after only two months on network

Las Vegas, NV - izmocars (http://www.izmocars.com) today announced that it will unveil the revolutionary AOA Supplier Digital Network at this week's 2011 SEMA show in Las Vegas. The new…

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Added by Crystal Hartwell on October 31, 2011 at 11:49am — No Comments

Is Time Stealing Your Business?

From the second a customer walks out of your dealership without buying, an invisible clock starts ticking. This clock is tracking valuable time that is being stolen from your sales team. To prevent this, you have to know the clock exists and how to stop it.

 

Dealers are very concerned about what customers say about their purchase experience. But the question that should be getting asked is “Why are your customers walking without buying.” The clock is counting the minutes…

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Added by Kurt Kubicki on October 31, 2011 at 10:14am — No Comments

Why At-Business Customer Reviews Make Sense

First, let me assert this:  There is NO such thing as “purity and sanctity” of a customer review of a business.  Of ANY business, dealership or not.  Why?

For any review "collector" (Google, etc.), trying to police reviews while thinking otherwise is Pollyannaish and is really an enormous “plate…

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Added by Keith Shetterly on October 31, 2011 at 10:00am — 13 Comments

Bleecker Auto Group Saves Up to $200,000 Annually by Paring Unnecessary Vendors; Using Auto/Mate’s DMS

CLIFTON PARK, N.Y. – October 31, 2011 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that long-time customer Bleecker Automotive Group estimates it has reduced its technology costs up to $200,000 annually. The cost reductions are a result of having switched from a legacy dealership management system (DMS) provider to Auto/Mate’s DMS; along with paring unnecessary third-party vendors and using the modules within…

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Added by Mike Esposito on October 31, 2011 at 9:25am — No Comments

You Can't Stop At The Beginning

This is my first day back after a five week road trip.  I had the priviledge of working with some top dealers to help them staff their sales team with trained recruits.  But, that can also be a curse if the dealer simply sends them on to the floor, wishing them luck, adn hoping for the best.  My job and that of many of my colleagues at other companies is to help new people build a solid foundation for each of the dealers to build upon.  In other words, I am only the beginning.

When…

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Added by John Fuhrman on October 31, 2011 at 6:05am — No Comments

Transparency, what a concept!



Don't get me wrong.  We are a TrueCar.com affiliate, and I am a true believer in the power of online transparency, so please don't think I don't appreciate their value as a marketing partner.  In fact, TrueCar (formerly known as ZAG) leads have typically been at the top of our list of…

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Added by Joshua Michael Friedman on October 30, 2011 at 7:30am — 21 Comments

Is Anyone Using WordPress As Your Main Dealership Website?

As we wind down 2011, it's becoming increasingly evident that the website "leasing" model is seeming very out of date.  Those of us who regularly use Wordpress blogs can clearly see the SEO / content advantages of using the Wordpress platform for the main dealership website.  Are any of you currently… Continue

Added by Mike Warwick on October 29, 2011 at 7:20am — 6 Comments

Everything Has Changed, Except Human Nature

A message to the Beverly Hills Porsche sales staff:

 

Anyone that’s been in the car business for a while knows how much our business has changed. The internet came along and WHAM, customers are now better educated, more demanding and quicker to throw up objections based on something they picked up on the internet.

 

But one…

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Added by Jay Huffschmidt on October 28, 2011 at 5:28pm — No Comments

Dos and Don'ts of using QR Codes in Automotive Marketing. Compliments of my Internet Marketing Specialist Erica!

Dos and Don’ts of using QR Codes.



QR Codes came out in 1994, however only in the past year have they become more popular and widely used. We can thank the smartphone explosion for that– there are now more smartphones sold than personal computers. 90% of people keep their phones within 3…

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Added by Jessica Wolf on October 28, 2011 at 1:47pm — No Comments

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