Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a prominent position on the homepage. It’s not an uncommon sight. Some put them at the top. Other put them at the bottom. Some make them large and prominent. Others make them small and subtle. One way or another, most dealerships put…Continue
Added by J.D. Rucker on May 21, 2013 at 6:00am — No Comments
Our business culture has always been to let the customer have the last word, they are always right after all and although some of this way of doing business can still work; it doesn’t on…Continue
Added by Erin Ryan on May 20, 2013 at 9:41pm — No Comments
The importance of time is something that we must never take for granted. As we know the time that we have here on Earth is limited and it's imperative that we don't look back over our life when we get older and say "I wish I had of." I remember…Continue
Added by J.R. Batchelor on May 20, 2013 at 8:59pm — No Comments
Today’s technology has changed our expectations. We want—demand—instant gratification. Admit it, you get irritated when it takes more than two seconds to load a Web page. For dealerships, this means the race is on.
Your auto shoppers want answers right here, right now. If you become known as someone who can’t provide that, you’ll “lose the race,” as Chris Hill, E-Commerce Director for Bill Jacobs Auto Group, states. After all, quick responses are an important…
Fort Lauderdale, FL – May 20th, 2013 — AutoUSA Internet Sales Solutions (www.autousadealers.com) today introduced Shop-By-Payment for Payment ProSM, powered by DriveItNow, a patent-pending next generation payment marketing tool that offers consumers a new way to shop on auto dealer websites. When a customer visits a dealer website with Shop-By-Payment, they are given the option to search inventory based on their desired…Continue
Added by Josh Vajda on May 20, 2013 at 9:34am — No Comments
Over a year ago, in January 2012, CAR Research XRM made a public commitment to protecting both the dealer’s data and the dealer’s business interest around that data in their “Data Safety Guarantee” announcement: http://www.carxrm.com/news.php?id=1. Additionally, both I as an eCommerce Director and consultant (then) and Pat Kelly as COO of CAR Research had these things to say on video that February of 2012 at the NADA…Continue
After nearly two decades in the Automotive Industry it still amazes me when a sales person is out there walking through features like a robot...emotionless...cold.
When I was a Nissan Manager I had a great guy on my team named Bruce. Bruce was a genius and he could tell you the inner workings of the Maxima's engine and how and why everything did what it did but Bruce, like many other intellectual giants, couldn't close a self closing cabinet door because often times he missed the most…Continue
Added by Mathew Koenig on May 20, 2013 at 7:04am — No Comments
Logging ups has never been more critical to dealership success. I mean every up, not just those moved some distance along the road to the sale before they walk or buy.
Only ups from whom the dealership obtains name, rank and serial number have currency. Only ups the dealership can…Continue
Added by Patrick Kelly on May 20, 2013 at 6:40am — No Comments
I’m not a broken record, at least I’m not trying to be. It seems that I’ve covered this topic from different angles a lot lately, but it’s simply that important to understand. In business in general and in automotive marketing in particular, getting more Facebook fans is a very low priority compared to reaching more people.…Continue
Added by J.D. Rucker on May 20, 2013 at 6:00am — No Comments
This will be my last post for a while and I must be careful from where I write from. I found out some things that will shock the Industry and be talked about for years to come.
Jim Ziegler is being attacked but now it is spreading. This is why my son has made this video on my behalf at…Continue
Added by Bill Cosgrove on May 19, 2013 at 10:30pm — No Comments
If there’s one major flaw with the way that many businesses use automation tools, it’s that they’re not able to properly control the flow of content from its longest form down to it’s shortest form. This is unfortunate because using RSS feeds to post to Facebook and Twitter from a blog, for example, doesn’t save much time at all but minimizes the effectiveness of the networks.
It’s all about flow. It’s about taking…Continue
From Leonardo da Vinci’s predictions and actual sketches of things that came to fruition did not even exist in the fifteenth century to Jules Verne’s adventure…Continue
Added by Bill Cosgrove on May 19, 2013 at 1:00am — No Comments
Added by Bill Cosgrove on May 18, 2013 at 12:30pm — No Comments
The KBG. Komitet gosudarstvennoy bezopasnosti. The Committee for State Security for the former Soviet Union was one of the most feared agencies in history. Thankfully, this post isn’t about them.
Here, we’re going to talk about a different type of KGB, the type that is plaguing social media on pages…Continue
Added by jon nigbor on May 18, 2013 at 10:04am — No Comments
This post will explore why all turnover is not created equal. Measuring sales turnover as a percentage can be misleading. A lower percentage isn’t always better. Yet turnover is probably the most measured sales metric. HR, sales leaders, and Sales o ps all measure it.
Instead of focusing on an overall turnover percentage, focus on retaining ‘A’ players. Many sales organizations are proud that they have a low turnover metric. But they are…Continue
Added by Bill Cosgrove on May 18, 2013 at 5:59am — No Comments
I'm your potential customer and I just heard your radio ad, saw your TV Commercial, drove by a billboard, heard a coworker mention you at the water-cooler, or remembered your name from a classified site I was cruising during that boring webinar this afternoon.
It's Friday night, I'm in…
There are two frames of mind amongst search marketing professionals when it comes to major updates such as the Google Penguin update last year and the upcoming Penguin 2.0 algorithm update. Some start to panic as they’ve seen these algorithm updates force companies to make major changes. In some cases, companies have had to close down because adjusting was just too much to bare. The other perspective is that these changes…Continue
Digital Dealer may have presumed Reputation Management would be the most sought after topic at the conference. Ah-no. I was shocked at…Continue