Professional Community for Car Dealers, Automotive Marketers and Sales Managers
My dealer group is in the middle of transitioning from Reynolds to ADP. This is the third time I've gone through one of these transitions and the first two can easily be described in one word - PAINFUL! Anyone who has gone through this in the last decade knows what I am referring to. I think we all understand that…Continue
Which ad do you think is more compelling to the consumer? Is it the ad with the reviews or is Rick Hendrick Dodge on better ad?
The second photo (below) is the same ad running on my laptop. Both ads…Continue
Added by Brian Pasch on October 14, 2011 at 12:30am — No Comments
I vividly remember having an in-depth conversation back in October of 1995 with a fellow car salesperson in the showroom at Brockville Honda in Ontario, Canada. It was one of those conversations that never went away and one that I’ve always tried to answer and couldn’t until recently. Rick and I were discussing the Internet and we were fearful about the unknown way it was going to affect the way we sold cars. I think it was triggered by a lead we had just received from AutobyTel .com…Continue
Added by Steve Southin on October 13, 2011 at 9:00pm — No Comments
Added by Ralph Paglia on October 13, 2011 at 6:30pm — No Comments
My experience at the 11th Digital Dealer Conference and Exposition was full of firsts. It was my first conference. It was my first time in Vegas. It was my first time gambling (and winning)! It was my first time hanging out in casual situations with my company’s President and head of sales. Needless to say, the “virgin” jokes got really old really fast.
However, it was not the first…Continue
Added by Tom Gorham on October 13, 2011 at 8:10am — No Comments
Today’s customers have access to an abundance of knowledge.
They can get on their computer or smart phone and see what the cost of a New Vehicle is.
They can appraise their own trade.
They can see what the lowest interest rates are.
They can do…Continue
Added by Jim Kristoff on October 13, 2011 at 6:29am — No Comments
DrivingSales (http://www.drivingsales.com) presented Dominion Dealer Solutions’ CarBinder with the DrivingSales Innovation Cup Award for the most innovative dealership solution of 2011 at this week’s DrivingSales Executive Summit in Las Vegas.
The Second Annual DrivingSales…Continue
Mary Catherine Curry of Rice Toyota Scion’s sales and service alliance strategy chosen by dealers as 2011’s‘Best Idea’; ADP | Cobalt-sponsored award presented at DrivingSales Executive Summit
DrivingSales (http://www.drivingsales.com) today announced that Mary Catherine Curry, Marketing Manager of Rice Toyota Scion, has won the 2011 DrivingSales Dealer ‘Best Idea’ Award,…
Added by Crystal Hartwell on October 12, 2011 at 1:32pm — No Comments
Highlighting fuel-efficiency in a truck. Pitting Do-Gooders against each other. Giving away free gas to an entire city. The headlines on sites like Mashable,…
I was speaking, the other day, with a manager in my employ about another employee who, while consistently demonstrating tremendous potential, has become notorious for habitually making the same…Continue
Added by Timothy Martell on October 12, 2011 at 8:30am — No Comments
What did I see that was so important? What was The Single Most Interesting and Important Thing at Digital Dealer 11? I think a lot of folks missed it, though it was hard to walk by people in lime green shirts--standing around a fifteen-foot lime green tower!--without noticing SOMETHING was up.
Added by Adam Ross on October 11, 2011 at 6:33pm — No Comments
Added by Tom Gorham on October 11, 2011 at 3:09pm — No Comments
Rewards drive behavior, whether you’re training your dog to sit, potty-training your toddler or encouraging specific buying habits from your customers. By rewarding the behavior you want and not rewarding the behavior you would like to discourage, you can generally predict the direction a behavior will trend.
Perhaps the most crucial part of customer loyalty programs are the rewards, and a good reward will accomplish many different things. We’ve provided a list of the eight…
Added by Mike Gorun on October 11, 2011 at 12:05pm — No Comments
Military, Law Enforcement, Medical Professionals, Teachers…what do these occupations have in common? Each provides a highly valued service to our local and global community at large and does so as a result of education and extensive on-going training. As a result, society can depend on these individuals to protect humanity, face danger, save lives, educate our youth, improve health and…Continue
Added by Stephanie Young on October 11, 2011 at 8:30am — No Comments
Not much of what one would consider a significant change, but many people are reporting that Maps is is showing up on the right side of the page, above the sponsored ads instead of the normal left side of the page. Just an FYI to continually be on the look out for updates and opportunities...Here is a screen shot of one example:…Continue