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All ADM Member Blog Posts (11,174)

Local VS National Marketing

AdAge reported recently on the importance of local marketing, giving the example of a newspaper in South Wales thatbeat the odds.

“It focused almost entirely on covering local news, local people and local…


Added by Amanda Meuwissen on August 20, 2012 at 7:53am — No Comments

Your Business and Facebook Timeline

Facebook has rapidly become one of the biggest players in the SEO field. Weʼve given you tips on how to make social network marketing work for you in the past, but itʼs time for an update. Facebook is implementing a major…


Added by Timothy Martell on August 20, 2012 at 5:42am — 8 Comments

The Miracle Up: Royal treatment for everyone

Do you remember your last Miracle Up, the up whose deal paid your mortgage that month?

You know, the up who paid MSRP, plopped down a substantial down payment and had an 800…


Added by Patrick Kelly on August 20, 2012 at 5:30am — 3 Comments

August 2012 Automotive Internet Sales "Dealer of The Month Winner" Martin D'Amato of Pine Belt Automotive - Congratulations!

Congratulations to Martin D'Amato, Internet Director of Pine Belt Automotive in Toms River, NJ! 

Martin oversees 4 dealerships that are Delivering…


Added by Stan Sher on August 20, 2012 at 12:43am — No Comments

Influencer Launches Car Buying Feature for Women Shoppers is pleased to announce the unveiling of the all-new website featuring an updated interface, enhanced usability, and all new features including the Ask Patty Marketplace powered by LemonFree. Inc., a website, blog, and online resource that serves as a…


Added by Jody DeVere on August 19, 2012 at 7:48am — No Comments

Special Announcement



Additional Information - Email








WILMINGTON, NC  August 17th, 2012 - The Dealer Resource Group is pleased to announce that Senior National Sales Trainer and Founding Partner, Anthony Bartoli has been invited back to…


Added by John Fuhrman on August 18, 2012 at 12:51pm — No Comments

Mix Up Your Facebook Posting Tools

All too often I see dealers (and just about everyone else) posting images multiple times in the same day using a single tool. It could be Instagram, Hootsuite, Buffer, KPA Local Engage, Path, or any of dozens of great…


Added by J.D. Rucker on August 18, 2012 at 4:31am — No Comments

Tips to Optimize Your Dealership’s Google+ Page

So you've created your dealership's Google+ Brand Page in preparation for the move from Google Places to Google Plus Local...but now what?  Here are some tips for optimizing your dealership's Google+ page:

Keep SEO in Mind: When putting information into the "About Us" tab, use…


Added by Ali Amirrezvani on August 17, 2012 at 1:31pm — No Comments

PCG Welcomes Ed Shaffer From Park Place Auto Group to Their Consulting Team

Pictured above (Left to Right) is Brian Pasch, Ed Shaffer, Glenn Pasch, and Marc McGurren.

I am proud to welcome Ed Shaffer to the PCG Consulting Team. Ed comes from the Park Place Auto Group in Texas. Ed brings with him a great portfolio of experience in the Automotive Industry.


Ed will be offering his experience and…


Added by Brian Pasch on August 17, 2012 at 10:36am — No Comments

Measuring Success-The New True Sales Indicators

Traditionally, leads have been the Holy Grail of automotive buyer intent. Leads are still valuable, but there is a whole spectrum of true sales indicators that are getting lost in the shuffle. Our business intelligence at Cobalt exclusively reveals that the top four true sales indicators today are: Hours and Directions pageviews, VIN views, time spent on VIN, and total number of vehicles viewed.

To my put this in perspective, here is a real life example from a recent dealer visit.…


Added by Matt Tedesco on August 17, 2012 at 9:43am — No Comments

Google Finally Rolls Out Vanity URLs for Google+

Recently Google started offering vanity URLs for Google Plus. The announcement stated that the vanity URLs will start being rolled out with a few verified users but it will soon become available for all users. Finally this is what many of us have been waiting for with Google+ no more massive strings of…


Added by Timothy Martell on August 17, 2012 at 6:16am — 7 Comments

Want to get more happy customers to write reviews about your dealership?

You might want to re-think the ask

You want to increase the number of reviews written about your dealership on online consumer and automotive review sites, right? The first step in any review-building initiative is developing a system or process for consistently asking satisfied customers to write reviews. But if you want to accelerate your results, maybe it’s time to take another look at how you are positioning the…


Added by Kristen Judd on August 17, 2012 at 5:11am — No Comments

How Social Media Cuts Both Ways

Social media seems like such an pleasant, magical journey for a business to embark on. Ask a mundane question on Facebook, tweet a photo of your lunch, and the world will love you (and ultimately buy whatever you’re selling).


But social media occasionally causes instant public relations…


Added by Stephen Jackson on August 16, 2012 at 12:30pm — 7 Comments

Clearly, Conversion is Critical!

What do I mean by that, you may ask...

   All of you know that the term "conversion" has several meanings, ultimately.  One meaning could be converting a lead into a sale.  One could mean converting a past sale into a new one or an upgrade.  And there are many meanings.  However, what it ALWAYS means is a successful 'upgrade' of the status of that consumer through your marketing and sales pipeline.  Right? 

   So, you've heard a ton of recent expertise on what is, right now,…


Added by Chris Purser on August 16, 2012 at 8:25am — No Comments

Joe Stroffolino of Causeway Family of Dealerships Selected to Present at the 2012 DrivingSales Executive Summit

Stroffolino’s presentation “Bridging the Certification Gap: How to Turn Longer Life/Higher Mileage Used Vehicles 60% Faster -- and with 23% Additional Gross!” joins agenda that also includes Billy Beane of ‘Moneyball’ fame, Facebook, and Google

Manahawkin, NJ – August 16, 2012 – Joe Stroffolino, Used Car Manager and Digital Marketing Director of Causeway Family of Dealerships in New Jersey, has been selected to present at the fourth annual…


Added by Crystal Hartwell on August 16, 2012 at 7:01am — No Comments

Local SEO: Why Is It Important and How To Manage It

With the introduction of Google Places a couple of years ago, and now with Google's launch of Google+ Local and further integration of localized search results, SEO optimization has yet another twist to consider: how localization affects your SEO rankings.

You may first ask: What is "Local SEO"?  For those of you not familiar with this term, let me provide a brief explanation.

What is Local SEO?

When you go to and do any search, you will notice on the search…


Added by Vickie Gibbs on August 16, 2012 at 6:29am — No Comments

Landing Pages: Turning Traffic Into Leads

If youʼre involved in your companyʼs internet marketing, then youʼve probably heard the term, “landing pages”. A landing page, or a lead capture page, is the page that a potential customer arrives at after clicking on an…


Added by Timothy Martell on August 16, 2012 at 6:00am — 6 Comments

How to Improve Internet Lead Quality (Recorded Webinar) - Stan Sher

How to Improve Internet Lead Quality from KPA - on Vimeo.

How to Improve Internet Lead Quality from KPA - on Vimeo. Instead of changing the status for an internet lead to "dead" or "bad" because there is no phone number…


Added by Stan Sher on August 15, 2012 at 8:26pm — No Comments

Free eBook: How to Effectively and Efficiently Manage Your Online Reputation

Bad Reputation = Lost Sales

Don't Let This Be Your Dealership

Online Reputation Matters: Did you know that over 70% of auto-shoppers are researching online reviews before deciding which dealership to visit?  If your dealership has a bad reputation, meaning it has a low score on Google+ Local, Yelp, Yahoo!, etc,…


Added by Vickie Gibbs on August 15, 2012 at 11:33am — No Comments

Get The Real Facts On Customer Reviews

Are you making the most of your customer reviews?

A good customer testimonial offers valuable return on investment and can help push potential buyers through the buying process and into your dealership. 

Unfortunately, when we went to work to find out what makes a good customer testimonial, we found that most dealerships aren’t using…


Added by Paul Potratz on August 15, 2012 at 7:30am — No Comments

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