Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Instituting change in your company is not an easy thing. It takes time, strategy and a…Continue
While at NADA, I heard quite a bit of buzz about mobile websites. Does my dealership need one? If I already have one, do I need to actually optimize it? Is mobile traffic really growing as rapidly as everyone says it is? Should I be making my car dealership’s mobile website a priority to sell more cars?
The answer to all four of those questions is absolutely,…Continue
I like my profile photo…. I do. It’s warm and friendly (at least to me it is).
However I cropped the best part of it out. The part that makes me look so warm and friendly. My family.
Here is my standard profile photo that I use for Linked In, Facebook, twitter, ADM, DealerElite, and darrinsmith.com;…Continue
Added by Darrin Smith on February 14, 2012 at 7:46pm — No Comments
We have heard many times over, the final mental decision making process is triggered by emotion! Love is a word today that is overused, misused, and abused, but definitely used in many levels of connotations!…Continue
Added by Nancy Simmons on February 14, 2012 at 8:04am — No Comments
Networking is the cultivating of positive, give-take relationships between two or more people that are beneficial to one…Continue
BUY A REVIEW "Click it for a really bad…Continue
That’s what I heard most at NADA 2012. Dealers are re-building their Internet marketing departments and they’re pretty excited about it. For the first time in years, many dealers are hiring additional staff to help with increased Internet leads and increased sales. Yet they are doing so cautiously, and from what…Continue
If you ask most people where buying a car is on their “comfort scale”, many reply somewhere between a root canal and chronic diarrhea. Those of us in auto retail know how uncomfortable it can be and for years, many dealers have worked hard to fix that. We all know the…Continue
Added by Kathi Kruse on February 13, 2012 at 12:43pm — No Comments
Bellingham, WA—February 13th, 2012—AutoFerret.com announced today that vehicle sales data analyzed during the month of January 2012 reveals that its Automated Virtual Assistant (AVA), offers proven ROI for auto dealerships. Eight random dealerships that use AVA allowed AutoFerret.com to access their data for the purpose of analyzing ROI. The average closing rate on leads contacted by AVA was 27.8%, compared with an industry average of 6-12%. Additionally, AutoFerret.com…Continue
Added by Holly Forsberg on February 13, 2012 at 9:35am — No Comments
CLIFTON PARK, N.Y. – February 13th, 2012 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it has added Automated Dispatch and Electronic Repair Order (RO) functions to the Fixed Operations module in its dealership management system (DMS) software. The upgrade is a complete overhaul of the previous dispatch system, enabling hands-free, customized and flexible dispatching along with a more open electronic RO system…Continue
Added by Mike Esposito on February 13, 2012 at 9:32am — No Comments
Are You Among the Very Best SEO Companies in Automotive?
Dealers United is seeking an SEO vendor to participate in our very first members-only deal; and if your company is among the best SEO Companies in Automotive, then we want you to take part in our selection process.
Over the course of the next 30-45 days, the DU Team will vet, interview, investigate and select an SEO provider to present their offering to our dealer-members. While we already…Continue
Added by Laurie Halter on February 13, 2012 at 8:18am — No Comments
Dealer e-Process is looking for 30 dealers to take part in the Live Chat Challenge. These dealers will receive the award winning Dealer e-Process Proactive Live Chat for FREE for 30 days. The dealers that wish to participate are not obligated to sign any contracts for any monies.
The dealers who wish to participate must meet and agree to the following:…
Added by Dave Page on February 13, 2012 at 6:58am — No Comments
Sometimes I have to look for verification on a calendar that it is actually 2012 and not 1992, and while it shouldn’t still surprise me it continues to do just that when I am confronted with the extreme disconnect that still exists between the evolution of the car business…Continue
Today I looked at 20 dealers Google Analytics reports for the last 30 days and on average, about 20% of their website traffic is being labeled as Mobile visitors. Here is an example of how this is displayed in Google Analytics.
For some dealers their mobile…Continue
Added by Brian Pasch on February 11, 2012 at 6:30pm — No Comments
Is TrueCar going on the offensive?
Take a look at this article that appears on page one of today's (Saturday, 2/11/12) NY Times Metro Section: "Car Dealers Wince at a Site to End Sales Haggling".
While it is great to see this topic covered by the NY Times it's a little disappointing to see that the reporter,…
PCG Consulting, Inc. announced the recipients of the 2012 Spotlight Awards following the 2012 NADA Convention in Las Vegas. The Spotlight Awards recognize the five best products at the Convention that fill important needs for car dealers.
The following companies/products were recognized with a Spotlight Award for excellence in…Continue
Added by Brian Pasch on February 10, 2012 at 5:00pm — No Comments
Added by Shereef on February 10, 2012 at 4:30pm — No Comments
Back by demand, VinWorx is coming back to Kansas City in June! Not only would we like to invite you to PRE-REGISTER, we recommend it. Here's why...
For more information and to reserve your seat: http://www.vinsolutions.com/vinworx/
WHAT IT IS:
VinWorx is a…Continue
Added by Lucas Bixler on February 10, 2012 at 1:11pm — No Comments
I should expect cookies or baked bread, but a hearty welcome would be nice to hear. I am Kennith Self. I have spent the last 10 years helping car dealers sell more cars with advertising solutions that have worked. I am entering a new phase of my career, partnering with the leader in digital chat communications Contact At Once! I am very excited to be working with such a quality organization. I would love to talk with you about how we can help move the needle on your business. We have a…Continue
Added by Kennith Self on February 10, 2012 at 1:03pm — No Comments
Exhibiting at the NADA 2012 Convention and Expo in Las Vegas was very interesting. One of the hottest topics was the “third party data access” controversy that has been unfolding over the last few months. From a DMS provider’s point of view, there are certainly ways that we can help dealers maintain control of their data, such as offering a free data protection service. But as I see the state of things right now, I’d be willing…Continue