Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers

Loading... Be Patient!

All ADM Member Blog Posts (8,583)

Better Mental Focus For Sales Professionals

The Mental Power Hour - Better Mental Focus For Sales Professionals

 

        Increased sales and profits through better Mental Focus. No matter what your level of skill or consistent sales numbers, you as a Sales Professional are not prevented by anything from getting to the next level except the limits contained within your own…

Continue

Added by T. Lavon Lawrence on January 27, 2011 at 12:39pm — No Comments

Trending the technology wave

Technology is constantly changing the playing field in business; especially advertising.  Most people in the industry are always looking for the next big thing and automotive dealers are always looking for the next "silver bullet".  But sometimes you have to take a look backwards to keep ahead of the curve.



As new advertising tools are introduced it effects older technologies. Most people regard these older platforms as becoming obsolete... but are they in every case?  A good example… Continue

Added by Paul Potratz on January 27, 2011 at 7:34am — No Comments

Three Automotive Website Vendors Reach BMW Preferred Status

It's good to know that people are reading my blog posts. Just after I posted a recent story that Dealer.com was selected as a preferred website provider by BMW USA, I received two emails informing me that I did not have the whole story. Indeed they were correct.



This of course is a good time to remind vendors to send us press releases when new products or… Continue

Added by Brian Pasch on January 26, 2011 at 2:00pm — No Comments

HANG THAT SIGN ON THE INTERNET

As dealer's define their social media strategies there is always a need for engaging content. We hold contests, write blogs, shoot video and post customer pictures/testimonials. I'm sure throughout each month your internet manager has moments where they are scouring the dealership and the web for that content for their channels. Sometimes great content can be found right under our noses. I was at a client's dealership and I passed this sign propped up against a wall, either waiting to be…

Continue

Added by Brent Wees on January 26, 2011 at 10:55am — No Comments

CAR-Research XRM adds Inventory Management System to CRM; Helps Auto Dealers Manage Online Inventory

CAR-Research XRM adds Inventory Management System to CRM;

Helps Auto Dealers Manage Online Inventory

 

Houston, Texas, January 26, 2011CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced a major enhancement to its CRM system with the addition of a new Inventory Management System. It is built right into the…

Continue

Added by sara callahan on January 26, 2011 at 10:55am — No Comments

Smartphones sales exceeding PCs in 2011

Smartphones and Tablets will exceed PC/laptop/netbook sales in 2011.  We are living in a mobile world and digital marketing has to be ready to reach your customers on that mobile… Continue

Added by Stan Bradbury on January 26, 2011 at 9:45am — No Comments

Dealerskins and XIGroup Unite To Offer Unified Automotive Website Solutions

On January 24, 2011 Dominion Dealer Solutions made that announcement that I was anticipating; a unified technology strategy for XIGroup and Dealerskins customers.

I've been following both companies for the past few years and PCG Digital Marketing reviewed both platform as part of…

Continue

Added by Brian Pasch on January 26, 2011 at 7:00am — No Comments

Facebook Sponsored Stories; Dealers Can Use Stories to Sell Cars!

As anyone who has sold cars for any length of time knows, Stories Sell Cars... Facebook is rolling out Sponsored Stories, a new ad format that turns your dealership employee's actions into promoted content.…

Continue

Added by Ralph Paglia on January 25, 2011 at 11:08pm — No Comments

Reviews & Reputation could cost more than you think

 

                 As I shop the Amazon store online for my son’s birthday gift, I start checking reviews of the products displayed.  I notice that on the description page for each item there are reviews for each item as well as an overall rating for the reviews.  It got me wondering how many people actually look for and read these ratings since we really don’t see them on car dealers’ websites.   I start seeing ratings like 79 out of 81 people found this…

Continue

Added by ANTHONY BARTOLI on January 25, 2011 at 8:14pm — 2 Comments

Is 10 Billion Apps Downloaded Something to Celebrate?

Apple announced this week that their App Store reached a landmark 10 Billion downloads.  From a digital marketing point of view is this good news?  Does it validate the app space or diminish it as an opportunity?

 

If you do the math, total iPhone sales in the last 2 years (average hardware life cycle) are 60 million units and total iPad sales in 2010 were about 10 million units.  That is 70 million units total, or an average of 143 apps per active device (assuming older iPhone…

Continue

Added by Stan Bradbury on January 25, 2011 at 1:47pm — No Comments

ALL “UPS” ARE CREATED EQUAL

While talking to numerous dealers here in the Ontario market I have seen a trend towards leads that are being generated from the dealership website. Many dealers lament that they feel most online consumers are simply feeding their forms only to quickly access the lowest quotes possible from multiple dealerships. They view these ups as time-wasters, feeling that these consumers rarely show any true intention of doing business with the dealership and therefore aren't worth a response from…

Continue

Added by Brent Wees on January 25, 2011 at 12:11pm — 5 Comments

Potratz Welcomes Justine Cervenka

Potratz is pleased to welcome Justine Cervenka, an experienced advertising professional who has joined the team as Media Director. Originally from Cobleskill, she has returned to New York after working for multiple agencies in Arizona since 1992.



Justine has handled accounts for a variety… Continue

Added by Paul Potratz on January 25, 2011 at 11:53am — No Comments

AdAgencyOnline.Net Reviews izmocars For Automotive Advertising Agencies On Blog Talk Radio

Automotive advertising agencies are expected to improve vehicle sales for their auto dealer clients, however, their ultimate self serving goal is to provide added value and profits to support their fees.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of an automotive advertising resource / networking portal -- http://AdAgencyOnline.Net -- has accepted that responsibility for his affiliated automotive advertising agencies as he…

Continue

Added by Philip Zelinger on January 25, 2011 at 10:00am — No Comments

Customer Loyalty: It’s What Drives Dealer Relationships

“Welcome to the dealership! How may we help you today?”

 

You may not think it, but a simple greeting when you first walk into a dealership can lay the groundwork for keeping a customer for life.   In today’s competitive environment, the lengths a car dealership goes with their customer service can help determine how they can keep their customers.

 

What can an automotive dealership do to establish a long-lasting relationship with their customers? …

Continue

Added by Stacy Mueller on January 25, 2011 at 9:01am — No Comments

Digital Marketing Conference Prior to NADA Convention Exceeds Registration Goals

The 2011 Digital Marketing Strategies Conference (DMSC) scheduled February 1-3, 2011 just prior to the 2011 NADA Convention has exceeded its pre-registration goals. Brian Pasch, CEO of PCG Digital Marketing, who is organizing the conference, attributed the pre-registration success to dealers focusing on education.



“In a recent survey conducted…

Continue

Added by Brian Pasch on January 25, 2011 at 6:30am — 6 Comments

AdVantageTec, Inc. Announces Thomas Jung as CEO and National Expansion after One-Year Market Test

AdVantageTec, Inc. Announces Thomas Jung as CEO and

National Expansion after One-Year Market Test

For Immediate Release

San Rafael, CA, (January 25, 2011) — AdVantageTec Inc.,  (http://www.advantagetec.com) a location based marketing solution provider for the retail automotive industry, made two key announcements today. First, the company announced Thomas…

Continue

Added by sara callahan on January 25, 2011 at 5:47am — No Comments

One Piece at a Time: Johnny Cash Made Fun of our Dealer Marketing Long Ago!

Marketing for dealerships:  The question is, how do you put it all together?  Do you have a plan for it all and staff to run it at your dealership?  Or are you still making ad hoc decisions to juice up a month with something like a saturation direct mail piece?  Or maybe send some chitzy mailer with a service…

Continue

Added by Keith Shetterly on January 24, 2011 at 10:00pm — No Comments

Independant dealerhip branding and marketing.

  One of the first things that I notice as I look around online for used car dealerhips is that the message they are delivering is confusing... What's your goal? Are you a budget dealership that sells cars for under 3000, or are you a dealerhip that provides imports, or sports cars??? I see so many places trying to tap into just about every market, dealerships with boats, mopeds, budget cars, or what ever... It seems to me that not having a complete sense of self ( owning your position in…

Continue

Added by Clark Collins on January 24, 2011 at 5:40pm — 2 Comments

Utilize QR Codes to Drive Leads to Your Car Dealership

Utilize QR Codes to Drive Leads to Your Car Dealership



If you keep up with the latest digital trends, you know about QR codes. They're similar to bar codes (only with a 2-dimensional pattern) and can be scanned by any smartphone with a QR reader. Once someone scans a QR code, he sees a coupon, special website, video, or whatever the advertiser chooses to use. The opportunities for…

Continue

Added by Paul Potratz on January 24, 2011 at 12:37pm — 10 Comments

Ken Garff Automotive Group Enrolls in Preventive Maintenance Program to Grow Service Revenue and Increase Customer Retention

 

Ken Garff Automotive Group Enrolls in Preventive Maintenance Program

to Grow Service Revenue and Increase Customer Retention

 

San Ramon, CA–January 24, 2011– Ken Garff Automotive Group has implemented a preventive maintenance program to grow its service revenue and boost customer retention with its existing customers. The group began as a single-car dealership…

Continue

Added by sara callahan on January 24, 2011 at 6:36am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

ADM Community is Proud of our Sponsors

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Your Support for ADM Sponsors helps Fund Scholarships and Events

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service