Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Pre-paid Maintenance Plans (PMPs) keep customers returning to your service department and increase upsell opportunities, which is critical to increasing the service bottom line. Today’s self-administered, self-managed PMPs are appealing to customers, particularly those buying mainline domestic and import brands who seek value in everything they buy.
Today’s technology-driven plans make it very easy for dealers to customize what is offered in a PMP. Plans that provide the…Continue
Added by Mike Gorun on July 24, 2012 at 2:44pm — No Comments
Demand generation is both the art and science of creating demand or an interest in doing business with your dealership. Some people will look at demand generation as being the same thing as lead generation, and while they are tied to each other, demand generation…Continue
Added by David Johnson on July 24, 2012 at 1:21pm — No Comments
Matt Tucker, E-Commerce Director of Bommarito Automotive Group, Missouri’s #1 Auto Group, is one of twelve professionals selected…Continue
Maybe you’ve heard the buzz about car dealer chat and are ready to try it, but still aren’t sure how it would actually work in your own dealership. Oftentimes, confusion arises when managers start thinking through how chats will be answered, so let’s look at three available options for responding to incoming chat leads:
Simple fact: I take care of my cars. In the 17 years I have been driving, I have only had three cars. I am currently driving a 2005 Chevy Cobalt. I bought the first run of this car during Employee Pricing. Despite some issues with the fit and finish I have no serious complaints. But now after seven years and 120 thousand plus miles there are some issues. I can no longer ignore the fact that it’s time for a new car, and therefore the hunt has begun.
This weekend I test-drove…Continue
For anyone not familiar, location-based applications allow users to find and “check…Continue
Added by Jim Fitzpatrick on July 24, 2012 at 7:30am — No Comments
Twitter has really blossomed as a powerful tool for digital marketing. With one of the largest and most active communities in all of social media, there is no denying that the service merits your attention. Any time you can reach such a…Continue
Added by Timothy Martell on July 24, 2012 at 6:22am — No Comments
by Adam Ross, Managing Director at Infinite Prospects - Online Solutions for Car Dealerships
Added by Adam Ross on July 23, 2012 at 9:30am — No Comments
Houlihans has a fantastic social media marketing team and they recently just sent out an email to their customer list regarding their successful Pinterest campaign:
What a great idea that even dealers could implement in their stores - combining a popular social site like…Continue
Added by Christine Rochelle on July 23, 2012 at 6:57am — No Comments
Veteran auto consultant to help dealer attendees discover how great leaders and great organizations achieve measurably better results
SALT LAKE CITY, UT – July 23, 2012 – DrivingSales today announced that leadership and management trainer, Jim Dance, is to be among the keynote speakers at the fourth annual DrivingSales Executive Summit (DSES),…Continue
Added by Crystal Hartwell on July 23, 2012 at 6:08am — No Comments
In any good automotive SEO campaign you need to establish your dealership as a credible industry leading source of information. This can definitely be a handful but there are a few easy guidelines you can follow to make…Continue
Added by Timothy Martell on July 23, 2012 at 5:35am — No Comments
Trying to attract customers online can be difficult in the best of times. It’s frustrating when you’re trying your best, grinding away on social media, and you end up with only a handful of views. Meanwhile, that picture of a Corgi dressed like a lawyer your girlfriend posted has 100 likes and 50 shares. Don’t feel…Continue
I appreciate all of the kind feedback on this post which was on my blog site at glennpasch.com. Many of you asked me to post here so it is.
I am blessed to have two very wonderful young boys who constantly…Continue
Added by Stan Sher on July 20, 2012 at 8:00pm — No Comments
Most Internet Managers bite off more than they can chew, including managing a PPC campaign. Paid search can be an effective way to increase revenue, but the actual process of managing PPC campaigns can also be very labor intensive. Using software to automate some of the overall effort is one way to help manage and track paid search.
Know that keyword expansion and bid and budget management are kind of the two priorities in paid search management. Understand the manual process will…Continue
Added by LARRY BARDITCH on July 20, 2012 at 1:15pm — No Comments
Added by DON GRAFF on July 20, 2012 at 10:58am — No Comments
1. Set Goals
Added by Paul Potratz on July 20, 2012 at 9:00am — No Comments
You’ve spent time and money creating an app for your dealership, but it won’t do any good if no one downloads it. Follow these three steps and learn how to spread the word on your mobile app and get the results you need!
One of the most important things you can do after your new app launches is to…Continue
Added by Kathleen Perley on July 20, 2012 at 8:30am — No Comments
The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – a dealership wedding, Dodge changes cars forever, and the most liked…Continue
Added by Stephen Jackson on July 20, 2012 at 6:42am — No Comments