Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Although the traditional "Road to a Sale" of Auto Retail Past has absolute and exact steps, the evolving "Road to a Sale" of Auto Retail Future is chock-full-of-options. Among these options exist various ways for sales professionals, managers, and consumers alike to approach auto retail transactions. A constant in each of the approaches is 'the handshake', and the fact (as Alpha-Dawg has stated) that Internet has affected the people in our industry, BUT Internet CANNOT REPLACE THE PEOPLE…Continue
Added by Dee Ramonte Rawls on November 23, 2011 at 12:44pm — No Comments
I have 274 of my Facebook friends hidden out of 443 so I don't have to see if someone's tummy hurts after they ate grapes. I don't hear this statistic mentioned much. How many do you have hidden? 1/4, 1/2, 1/3, 1/8?
Dana W. Pratt III
Bill Marsh Auto Group
This week’s Automotive News features a story about a DMS vendor that, in the name of protecting the dealer’s data, doesn’t allow third-party vendors to have access to that data without going through an expensive certification process. This issue was also recently addressed in a…Continue
Added by Mike Esposito on November 23, 2011 at 9:41am — No Comments
Added by Ken Beam on November 22, 2011 at 7:55pm — No Comments
Not very long ago a lot of people were still asking, “Twitter? What’s that?” Now almost everyone has heard of Twitter, but how to use Twitter remains a mystery to many. How do you use Twitter? And what are all those funny @ and # signs all over the place? Read on to find out so you can tweet like a…Continue
In previous blogs I've written for DealerKnows about…Continue
Added by Amanda Meuwissen on November 22, 2011 at 9:55am — No Comments
As the end of the year approaches, it’s a good time to take stock of how successful your dealership’s Internet marketing plan is and how you want to attack the market in 2012. So what should you be looking for when evaluating your Internet success?
When it comes to Internet leads, it’s important to map out several key metrics over a 90-day, six-month and one-year term. That way, you’ll be able to see if any recent trends have developed that may affect your 2012 plan. Looking at all of…Continue
Added by Josh Vajda on November 22, 2011 at 9:02am — No Comments
The holiday season is here – a time for free shipping and 20% off everything!
At least that’s what a bulk of the major retailers out there tend to focus on this time of year. For many of us – regardless of the holiday(s) we each celebrate – the focus of this holiday season is on family and friends, on creating memories and sharing traditions, on expressing gratitude and love. It is a season of goodwill and giving.
As a business, are you focusing on the steep rise in sales you…Continue
I wanted to share another blog post Paul Long wrote, in regards to the value customers find in staying loyal to your brand.
Have a look, and see what your customers may be thinking when they walk into your dealership.…Continue
Added by Will Michaelson on November 21, 2011 at 12:49pm — No Comments
Just wanted to share a great new product that we just placed in our Nissan Dealership. It is a company that specializes in Dealership artwork. Here is the link www.dealerdecor.com. The artwork is all printed on Canvas. We placed them in all of our sales and finance offices and the feedback has been great. Just wanted to share since I found it very difficult to find specific…Continue
VENICE, Calif., Nov. 21, 2011 -- Mota Motors, a leading provider of online and selling platforms, today announced that automotive digital marketing pioneer Jeffrey Schwartz has been appointed President and Chief…
Added by Crystal Hartwell on November 21, 2011 at 8:00am — No Comments
With the passing of legendary World Heavy Weight Champion boxer Joe Frazier, it leaves me thinking about what it really means to be a champion. Smokin Joe Frazier, Big George, and The Greatest dominated a major American sport. But, that’s not all they did. They were cultural icons and powerful businessmen. When establishing your accessories program in your dealership, you are going to need a champion…Continue
Added by Ashley Poag on November 21, 2011 at 6:29am — No Comments
If you have not taken time to work through then new interface and reports, I strongly suggest that…Continue
It was 1978 in Ohio and I was a new car salesman. I was selling Chrysler Imperials and New Yorkers at a time when there was an energy crises. It was tough and I would not last long. But I learned something during that short time in the car business.Continue
Craig and I were talking a few weeks back and I mentioned to him that it would be a good idea for him to do a video blog. I think my exact words were, "Craig, with your 30+ years in the business I know that you have some great stories and insights to share, insights and stories that others would WANT to…Continue
We are currently re-designing our Dealer website. We want to feature vehicle comparisons on our site, a “Dare to Compare” type campaign. The debate is whether or not we build it ourselves or outsource the project and go with a vendor like Advanta-Star. What is your opinion?
Google’s updating its algorithm. What are you doing to stay on top of search results?
A Quick Review of Recent Google Algorithm Updates
With all the updates Google has made to its search algorithm this year, it’s hard to keep track of what’s new and how to stay on top of search result pages. From back to back Panda updates to the new Caffeine Web indexing system released in June, Google has made significant changes to how it displays SERPs. Recent comments made…Continue
Everyone selling vehicles or managing others selling vehicles should know the meaning of "The Road to the Sale" - and you should also be aware that too many of us, all too often, know that phrase but instead follow "The Road to the NO SALE!"
I've often likened the chain of events that produces a vehicle sale to…Continue