Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I am who I am. I am me! I work as me, I advise as me, and I write and publish as me. I am this way because, as a person, I fit the “new credibility” very well: I am all over the Web, and you can reach me by email and phone if you go to my website. You can find me, easily, and find out about me,…Continue
Like so many other Americans, I gathered up my snacks and beverages to sit down in front of a television to catch the NFL Big Event. Having a career in marketing and sales, I paid curious attention to the messages conveyed in the 60 second spots aired between plays. This year, I heard it loud and clear from the Automotive…
Added by Stephanie Young on February 9, 2012 at 6:30am — No Comments
Tom - DMV does play into this. They are wrong for selling personal data as well when it is without the permission of the original owner. As far as I am concerned, find money for the bridge elsewhere. Just like TrueCar, people are turning their backs on their personal information with an illusion that they may be saving money... Meanwhile, their personal information is being bought and sold by a very few tech savy companies. As stated elsewhere, this data accumulation business is in the multi…Continue
Added by David T. Gould on February 8, 2012 at 10:32am — No Comments
Courtesy of Insignia's Guest Blogger Jody DeVere, CEO of AskPatty.com Inc.
The range of vehicle accessories in the automotive aftermarket industry today is nothing less than staggering. From the simple embellishments like better floor mats and car covers to complete sparkling chrome makeovers and everything in between, there are gizmos and attachments to make virtually any car or truck carry…Continue
Added by Ashley Poag on February 8, 2012 at 7:45am — No Comments
A few weeks ago I wrote about how Google was going to include items from Google+ in their regular search results when users were signed in, calling it “Search Plus Your World”. Now that users have had some time to get accustomed to it, I wanted to touch on how this new way of searching could benefit your car dealership’s local search…Continue
Added by Ali Amirrezvani on February 8, 2012 at 7:32am — No Comments
The New York Giants denied the New England Patriots a Super Bowl ring again. With this familiar, trivial news out of the way, let’s talk about the important stuff – the commercials.
At around $3.5 million per advertisement, companies spent mountains of cash for 30 seconds of Super Bowl airtime. As expected, auto manufacturers engaged in…
Added by Stephen Jackson on February 8, 2012 at 7:00am — No Comments
The 2012 NADA Convention exhibitor hall was very active this year making the selection of the PCG Spotlight Award winners even more challenging.
This year five companies that attended the 2012 NADA Convention were selected by PCG as having outstanding products that will benefit the dealer community.
Yes, everyone's a critic. And everyone's an expert, when it comes to advertising. And the Super Bowl is the Super Bowl... of... well... advertising. This blog post is so dead-on, I just had to share it. It's the latest post from Peter De Lorenzo's…Continue
Added by Joshua Michael Friedman on February 6, 2012 at 9:00pm — No Comments
The 23,000 NADA Convention attendees in Las Vegas had over 1,000 booths to visit in the exhibitor hall. The 2012 Convention broke all attendance records according to Stephen Wade, NADA Chairman. The automotive industry is healthy and the diversity of exhibitors and products on display this year has never been greater.
At the NADA Convention I take time to visit…Continue
It's very simple. The Dealer is the collection point of most data used in the automotive industry. Think about it. We collect and store personal data, price and invoice data, mileage data, inventory trend data, margin data, marketing results data, and so much more. Our data is real time, cyclical and recurring, annually. Our data is the best source of local trends and history. Dealers have it all. No wonder every other vendor in the world wants to Mine our Data.…Continue
Added by Jason Manning on February 6, 2012 at 12:00pm — No Comments
Have you ever walked into a place and got the vibe that nobody wanted to be there? Not the customers or even the employees? That's how I felt the first time I walked into this dealership, and each time afterwards. First, I noticed that there was no music playing, then I noticed only scowls, no smiling faces.The vibe was all wrong.…Continue
Added by David Johnson on February 6, 2012 at 9:46am — No Comments
Best-of-Breed Live Chat and Targeted Incentive Technologies Combine to Drive Qualified Showroom Visits and Conversions
NEW YORK, NY -- (Marketwire -01/31/12) - Today, two leading technology providers in the automotive marketing industry, ActivEngage and HookLogic, announced a strategic alliance combining the companies' live chat and targeted incentive technologies into a…Continue
Added by Justin Braun on February 6, 2012 at 9:10am — No Comments
My ActivEngage Chat Story highlights the successes of automotive dealers using ActivEngage automotive live chat. In this installment of the My Chat Story series, Russell Blackstone of Hewlett VW tells his story of how ActivEngage automotive live chat on his dealership website helped an elderly customer in a difficult situation save time and money when shopping for a new car. What’s your chat story?…Continue
Added by Justin Braun on February 6, 2012 at 9:00am — No Comments
CLIFTON PARK, N.Y. – February 6 , 2012 – Booth #320, NADA 2012 Convention & Expo—Auto/Mate Dealership Systems (http://www.automate.com) announced today the introduction of Desk/Mate, an advanced F&I Desking System for auto dealers that is available as part of Auto/Mate’s dealership management system (DMS) software. Desk/Mate allows sales managers to easily compare multiple retail, lease and balloon payment options; as well as…Continue
Added by Holly Forsberg on February 6, 2012 at 8:17am — No Comments
There were a five noteworthy products that I discovered at NADA which have been awarded to PCG Spotlight Award for the 2012 Convention . I will be writing about all five products, and this article is the first in the five-part series.
The first PCG Spotlight Award Winner on my list was the new “Flex” website enhancements to Cobalt websites. The ADP booth was buzzing with activity and the Cobalt team was busy showing just how flexible their new…Continue
Auto dealers continued to generate profits from accessories sales in 2011; average dealership generated over $260,000 for the year, with 45% average gross profit margin
Added by Crystal Hartwell on February 4, 2012 at 7:15am — No Comments
NextGen Professional Automotive Sales and Service, is more than just making certain technologies available. Having all of the technology in the world will not help you when it comes to the human touch, communicating and connecting with customers in a way that not only builds commonality but gives the…Continue
Added by Glynn Rodean on February 4, 2012 at 6:01am — No Comments
DMEautomotive's "The Changing Service Loyalty Landscape" Reveals:
- Independent Shops Aren't Dealerships' Biggest Threat, Aftermarket Chains Are
- Dealer Loyalists Aren't the Highest-Value Service Customers
LAS VEGAS, Feb. 4, 2012 -- DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today released key findings at the 2012 NADA Convention from its forthcoming white paper, "The Changing…Continue
Added by Crystal Hartwell on February 4, 2012 at 5:00am — No Comments
Contact At Once! Ranked #1 in Dealer Satisfaction in Chat Provider Category for Second Year in a Row.
Contact At Once!, the dealer chat leader, is the recipient of the “Highest Rated” Chat Provider Award in the third annual DrivingSales Dealer Satisfaction Awards. For the second year in a row, Contact At Once! received the highest dealer satisfaction…Continue
Added by Aaron Hassen on February 3, 2012 at 11:00am — No Comments