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All ADM Member Blog Posts (10,761)

Umbrella Service

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I have to hand it to the people at Longo's Supermarket. They know how to ensure their clients have a great experience. In a previous article I wrote called If you want to stand out from the crowd, I wrote about just the type of thing I experienced…

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Added by David Leger on June 6, 2012 at 7:19pm — No Comments


Influencer
The Six ONLINE Steps On the Road to the Sale

The Internet has infiltrated your classic Road to the Sale—did you know that?  Think about it this way:  Would you let your salespeople lot-drop dozens of UPs without a turn?  Would you let them yell at, confuse, or manhandle your shoppers on the lot?  Or, worse yet, would you let them ignore your…

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Added by Keith Shetterly on June 6, 2012 at 5:00pm — 5 Comments


Influencer
Key Ingredients for the Ideal Dealer Centric Conference

Cooking is not normally my forte, but I have learned that one can create a delicious meal by practicing a proven recipe several times and with each time slowly adding your own flavor. 

 

This is the approach I have taken when planning automotive events for car dealers. It’s about finding the…

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Added by Carrie Hemphill on June 6, 2012 at 4:00pm — 2 Comments


Influencer
How to Attract & Retain the Best Employees

To be a successful dealer these days, there’s no getting around the fact that you have to create an excellent shopping experience for the customer. Online user reviews and increased pricing transparency mean that customers can be choosy when they are deciding from which dealership to purchase their new vehicle.

 

There are many ways to create a welcoming environment in your dealership, but all the best practices in the world won’t do a lick of good if your front-line employees…

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Added by Mike Esposito on June 6, 2012 at 12:22pm — No Comments

Schedule Your Priorities, Not Prioritize Your Schedule - Sean V. Bradley



Schedule your priorities, Not prioritize your schedule

“Things which matter most should never be at the mercy of things which matter…

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Added by Sean V. Bradley on June 6, 2012 at 12:05pm — No Comments


Influencer
Graphic Placement Makes a Difference- Tips to Improve your Website!





More and more automotive brands are recognizing the value of live chat and OEMs such as Nissan and GM are suggesting that their dealerships use allocated funds towards chat. At ActivEngage, we are our own largest customer.  We use the very same …

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Added by Ketty Colom on June 6, 2012 at 11:24am — No Comments


Influencer
Are Your Employees Delivering Great Service?

Food Stand

I spent Memorial Day in CT and went with some friends to a beach with our families. It was a beautiful day and a lot of fun just relaxing.

What stood out for me this day was the customer service delivered by an employee at the concession stand. The young lady working behind the counter had a radiant smile and cheery disposition. The first time I…

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Added by Glenn Pasch on June 6, 2012 at 8:14am — No Comments


Influencer
Make Your Next Coaching Session Memorable and Powerful

Every Coaching session can be effective if you follow certain steps to improve your chances of a Successful outcome.

There is one word that is critical in determining the outcomes. That word is "Specific." There is an old saying that goes like this. "The more specific you are the better your results" and…

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Added by Leonard Buchholz on June 6, 2012 at 5:59am — No Comments


Influencer
Has The Better Business Bureau (BBB) Become A Money Grab?

I want to thank Joe Pistell for sharing this video with me regarding the Better Business Bureau that I think has significant relevance to our community discussions on reputation management.



 

After watching this video, it really changes my perception on the BBB.  What do you have to say about this expose?

 

Brian

 

Brian Pasch, CEO

PCG Consulting…

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Added by Brian Pasch on June 5, 2012 at 4:30pm — 3 Comments


Influencer
VinSolutions needs your help in the official Social Madness contest!

What it is:

The tournament-style competition pits companies against each other based on their social media skills. As such, it also serves as a way for area businesses to build their following on leading social media sites as a living laboratory for all businesses to see.  More than 40 Kansas City-area companies are in the running!  They are broken up into Small, Medium and Large categories (VinSolutions is in the MEDIUM…

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Added by Joey Little on June 5, 2012 at 2:48pm — No Comments


Influencer
The Moth Light Experiment #1

Here’s my social media business development "moth light" attractor experiment:  I have a very positive personal reputation that some of you know.  I am writing about this on automotive professional/vendor social media.  And I have a strong, new message that can benefit us both.  Ready?

If you want…

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Added by Keith Shetterly on June 5, 2012 at 2:00pm — 3 Comments


Influencer
Here’s Your Sign! Building Employee Morale.

One of my favorite comedians is Bill Engvall, who does the “here’s your sign” gags. (i.e. A buddy and I went fishing. When we got to the dock I pulled out a big string of bass. Some guy on the dock asks, “Hey, y’all catch them fish?” I said, “Nope. We talked ‘em into giving up. Here’s your sign!”)

As business managers and/or owners, we all like to think we’ve got a pulse on employee morale, which is a critical component to how successful a business is. As someone who makes a…

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Added by Mike Gorun on June 5, 2012 at 12:54pm — No Comments

facebook Can't Hear You!

facebook Can't Hear You

How many "likes" do you have?

Are you bragging about it?

What does a "like" mean?

While all these optimization companies and consultants talk about likes and the power of facebook, a "like" merely means that someone saw your page or your ad and hit, "like" . That's IT.

What does a "like" NOT mean?

That someone actually has any clue what your…

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Added by Todd Katcher on June 5, 2012 at 12:30pm — No Comments


Influencer
Automotive ZMOT Webinar Today 2:00 PM EST

ADM members are invited to join me as I conduct the 3rd Automotive ZMOT webinar in a series that started a few weeks ago.  The previous two sessions were recorded and members can catch up with the discussion at your leisure.

To register for today's webinar, visit:  …

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Added by Brian Pasch on June 5, 2012 at 9:55am — No Comments

Has Google Punished You? Part 1

In the month of April, an SEO company, SEER Interactive, was hit with the harshest penalty Google can give; they were de-indexed! They were only de-indexed for about 12 hours, but it was enough to shake their resolve and put into question many of the things they held dear. While SEER isn’t an automotive dealer, they fell into some bad habits that some of your…

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Added by Jeremy Brown on June 5, 2012 at 9:00am — No Comments


Influencer
Your Customers are Not that into You! Tips to gain them back!

Do you hate seeing that your customers have unsubscribed from your email list? Do you loathe seeing them “unlike” your fan page. Do you cringe when your customers are no longer your Tweeps? Well, the average customer is bombarded with around 3,000 messages a day so more than likely, if they leave, they’re just not that into you.

How can you court your customers back and gain…

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Added by Ketty Colom on June 5, 2012 at 6:55am — No Comments


Influencer
FIAT of Austin Tops 100 Units to Earn Visit by Chrysler Group CEO Sergio Marchionne

Chrysler Group LLC CEO Sergio Marchionne today personally congratulated FIAT of Austin for becoming the first FIAT studio in the country to sell more than 100 Fiat 500s in any given month.



FIAT of Austin, located in this state’s capital city, sold 110 Fiat 500s in April, setting a sales record for FIAT…

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Added by Jody DeVere on June 4, 2012 at 1:52pm — No Comments

Gen Y is your client! Time kills Deals!

You have a 22 year old potential client ready to make the largest purchase of their life at this point.  They are one of the most technical savvy consumers you have ever faced.  These clients have friends all over the world, and talk with their network on a daily basis. They Tweet what they had for breakfast, they Yelp about their experiences, they RePin exciting pictures, and they have an average of 245 friends.

According to Pew Center’s Internet and American Life Project the average…

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Added by James Schaefer on June 4, 2012 at 11:03am — No Comments

Car Accessories Sales Best Practices

Car Accessories Sales Best Practices

window tint Featured Automotive Accessory: Window Tint



Window tint has always been a popular car accessory not just for the look that it adds to the car but also for vehicle value protection and health and comfort of passengers. Here is a word track to point out the benefits of adding window…

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Added by Ashley Poag on June 4, 2012 at 10:53am — No Comments

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