Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Vilified, customers petrified of an industry wrought with ne’er-do-goods;
Loathed and convicted of wrongs committed by others- perhaps we’re misunderstood?
What appears to me is an honorable, loyal sister and brotherhood.…Continue
As promised, here's the video below of ADM members that I was able to capture at Digital Dealer 10 in Orlando, FL, last week. Many thanks to ADM for helping me with the opportunity to shoot this video, and many, many thanks to the members who participated. Digital Dealer was a great experience, and I hope to attend many more!
ADM Editor for Coordinated Marketing…Continue
Added by Ralph Paglia on April 23, 2011 at 6:30am — No Comments
Those of us who use social media as a tool to track and utilize our influence on sites like Facebook and Twitter often find a need for the right tools to make it happen. As I spoke at the Automotive Marketing Boot Camp last weekend, the question of the "best of the best" tools kept…Continue
Added by J.D. Rucker on April 22, 2011 at 2:00pm — No Comments
I taught at Brian Pasch's bootcamp, and I didn't get to everything in my class because of time, of course. However, besides ALWAYS having calls to action (more on that later), I have…Continue
The phone and the group are inundated with…Continue
The Automotive Summit Series, hosted by Thought Leadership Summits on June 14th & 15th at the Ritz-Carlton Marina del Rey
Many past delegates requested continuity between Summits, so for 2011, Thought Leadership Summits (TLS) has added "Keynote Continuum" presentations as a follow-up to the 2010 keynote addresses.
At the Automotive Customer Centricity Summit on June 14th, Hyundai will return to provide an update on their Assurance, Blue…Continue
Added by Jon Munzel on April 22, 2011 at 9:16am — No Comments
Added by TERRY GIBSON on April 22, 2011 at 7:55am — No Comments
Integrate Social Into Your Website…Continue
Added by TERRY GIBSON on April 22, 2011 at 6:59am — No Comments
Many dealers are hesitant to let their salespeople use Facebook because they expect employees to waste too much time chatting with their friends, playing Farmville, etc. This concern is understandable when you want your salespeople to be on the floor selling, following up to leads over email and phone, and making the most of their time. But you can’t ignore the fact that the majority of your potential leads are using Facebook and it is a legitimate tool for…Continue
The Facebook juggernaut has run out of steam in the U.S. According to Nielsen Wire the unique visitors has settled in between 130M and 135M per month (lower than the ComScore data in the graph below) and time spent on Facebook each month continues to decline.
What growth there is in the U.S. is with retirees and pre-teens with a net loss of users in the 20-something demographic - basically the early adopters of Facebook are bored with it and have moved on now that their Grandparents…Continue
Automotive Customer Centricity Summit - June 14th
Thought Leadership Summits (TLS) is pleased to feature a Keynote Presentation from Thilo Koslowski, Vice President & Lead Automotive Analyst at Gartner at the Auto Customer Centricity Summit. Thilo's presentation will focus on the challenges and opportunities technology is creating for the automotive industry, and how effective collaboration between OEMs, Dealers, and Captives is the next step in the evolution of customer…Continue
Added by Jon Munzel on April 20, 2011 at 8:47am — No Comments
A promising new feature in Google Analytics will show which combination of websites influenced consumer behavior prior to a conversion action on your website. The feature is called Multi-Channel…Continue
UPDATE! I tweeted my location and got several ADM members on film. Come follow me at www.twitter.com/keithshetterly and get your 6-10sec video at DD10 in Orlando!! Here's the details:
2008 Volkswagen Beetle Convertible
Added by Ken Beam on April 19, 2011 at 8:46am — No Comments
Added by Lizelle Landino on April 19, 2011 at 2:53am — No Comments
Making 'Em Thirsty
Auto sales, any sales really, is a people business. It is about identifying a customer's wants and needs and tailoring your product to them. Too many people who have “Sales and Leasing Consultant” on their business cards are nothing more than paper hat wearing, order taking monkeys with notes in their mouths. Customer's come to dealerships and give the sales representative a list (an order) of what they…Continue
Added by Brad Alexander on April 18, 2011 at 10:26am — No Comments