Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
If there’s one thing that gets under my skin the most about local businesses on social media, it’s that they rarely take advantage of one of the most important types of posts: local facts. It’s a low-hanging fruit that is completely missed by most.
It starts with having a local following and fan base, of course,…Continue
Get Your Free Ebook: The Auto Dealer's 10-Step Guide to Selecting the Right CRM For Your Dealership…Continue
Added by Mike Esposito on July 8, 2013 at 1:41pm — No Comments
Facebook’s new Graph Search allows users to search for the best places to grab a bite, buy insurance, find a realtor and get an oil change and everything in-between. Search uses an algorithm that leverages a person’s social connections with brands and businesses to source results.
As well as answering a user’s query, Graph Search offers third-party recommendations from trusted sources (the user’s Facebook friends).
Added by Lenny Gomez on July 8, 2013 at 1:22pm — No Comments
|Jade Makana Corporate Storyteller at Cobalt…|
I recently joined One Big Broadcast (OBB) as OBB’s Strategic Global Marketing Partner and I will explain why.
I know there are other Companies out there that are just as qualified but if you look carefully at…Continue
Added by Bill Cosgrove on July 8, 2013 at 4:30am — No Comments
July 11th Webinar: How Carter Motors Group Used “Why Buy” Messaging to Become #1
Stop just making noise and find a Marketing company that can make your Digital Marketing Program sing by playing the right tunes.
Would you expect your receptionist to desk deals? Then Let you BDC Department do the things they should be doing and do the best -handle the leads get them to your lot and do the follow up.
Added by Bill Cosgrove on July 7, 2013 at 6:00am — No Comments
by Andrea Chang
Consumers often turn to the Internet to research a product before buying. Fake
reviews are always a concern, and the problem may be bigger than previously
There have long been reports and rumors of businesses posting negative…
Added by Bill Cosgrove on July 6, 2013 at 4:04am — No Comments
Re: Your Internet Price Request
Thank you for giving us an opportunity to earn your business! Our goal is to make your online shopping as easy and hassle free as possible. We are here to help you regardless of where you are in the process.
One of my…
Added by Joshua Michael Friedman on July 6, 2013 at 2:08am — No Comments
With the continually increasing popularity of social media websites like Facebook, Twitter, and LinkedIn, where members can be connected to friends, family members, co-workers, clients, and potential clients all by logging in to one account, it is understandable that companies and employers are…Continue
Added by Bill Cosgrove on July 5, 2013 at 8:04am — No Comments
Tales are told almost everyday of some traveler or another experiencing a travel nightmare. Everyone that travels has an airline that they love to hate. I don’t know that it would be possible for all airlines to make each unhappy passenger happy, even if they…Continue
Added by Richard Holland on July 5, 2013 at 5:37am — No Comments
I thought this appropriate to post as more and more businesses are offering some type of rewards program. From the Automotive repair Industry to I hope Dealerships. I say hope because I personally am not familiar with any. Are you? …Continue
Added by Bill Cosgrove on July 4, 2013 at 7:09pm — No Comments
We've been researching the usage and effectiveness of heatmap and eye tracking testing.
a) Have you used it to measure your website? If so, what have you learned from it?
b) If not, how come you haven't? What's holding you back?
Thanks for reading! Look forward to hearing your…Continue
Added by Adam Ross on July 4, 2013 at 10:56am — No Comments
We hear it said all the time. Well, it’s time to stop wishing. We’re taking things to the next level by showcasing one of the brilliant women car dealers we know and highlighting her success, in hopes of attracting more women to the industry.
Added by Bill Cosgrove on July 4, 2013 at 8:30am — No Comments
"If I close my eyes forever, will it all remain unchanged?
If I close my eyes forever, will it all remain the same?"
In less than 20 years, the Internet has become the central focal point of…Continue
Do you spot check your employees?
Do you spot check your customers?
If you are confused about what I am talking about then read on...
Too many times when a manager asks their people if they did something they get an answer and they take their word for it. In some cases this happens because of too much trust or…Continue
Added by Stan Sher on July 3, 2013 at 4:37pm — No Comments
"Why isn't ActivEngage live automotive chat available 24/7 for dealership websites?" This is
one of our most frequently asked questions by dealers when they’re considering the use of car dealer chat to engage more website visitors.
It is a valid question that deserves a valid…Continue
Added by Ketty Colom on July 3, 2013 at 8:32am — No Comments
Here is the latest used car market report from Black Book and Ricky Beggs. As we track and report the used market values there is one piece of information that doesn’t come from an electronic data feed or from individual sales data gathered by the Black Book survey personnel. This is the direct insight we glean as we have numerous one-on-one conversations with auctioneers, individual buyers and sellers and various remarketers, while we as editors attend the physical auctions. We almost look…Continue
Added by John Sternal on July 3, 2013 at 8:22am — No Comments
Why do consumers like your Facebook fan page? Are you eager to gain fans and do so by offeringenticing offers, contests, and deals? Well there’s finally a report that gives us…Continue
Added by Ketty Colom on July 3, 2013 at 8:18am — No Comments
Visit out website: www.ppadv.com
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Added by Paul Potratz on July 3, 2013 at 6:17am — No Comments