Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I had thought the days were behind us. Call it a hope, but I believed that the majority of businesses who were active on social media had pushed beyond the plague that once filled our feeds - the worthless post. I was wrong.
Videos can be used in a lot of ways.
They can serve as sales presentations.
Videos can also simply be informative and help you build online popularity. There are many ways to use videos to your advantage. Ideas include:
Added by Joe Schwartz on December 15, 2012 at 10:00am — No Comments
There is a very distinguishable difference between SEO content and content that brings SEO value.
The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and…Continue
Would you think I’m crazy? Well, I am not, but I can show you…Continue
Added by Bill Hamlin on December 14, 2012 at 10:30am — No Comments
Policy criteria for removing reviews
We want people to get ratings, reviews, and recommendations that are…Continue
In the second quarter of 2012, the NCM Institute (NCMi®) formed a training partnership with Automotive Internet Management (AIM). As of last week, AIM has conducted four “Bridging the Internet Sales Gap” training workshops under NCMi sponsorship. After personally auditing two of these sessions and receiving client-dealer feedback from all of the…Continue
The most trusted name in live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring…Continue
Added by Ketty Colom on December 14, 2012 at 7:30am — No Comments
There’s a problem I have been seeing a lot lately among businesses who are late to adopting social media. They are excited, just raring to go (which is admirable) but they have no perspective on what they’re getting themselves into.
They look up every possible social network and just start…Continue
It was one of the most used made-up words of 2012 (and in many cases, one of the most annoying). Just about every marketer in and out of the automotive industry used some variation of "SoLoMo" (Social/Local/Mobile) in a blog post, video, presentation, or declaration of things to come. The underlying concept - that many people and the sites…Continue
Shown below are a fascinating "Q & A" excerpts from a conversation between Laurie Halter, Charisma Communications owner, and Brent Albrecht, SOCIALDEALER Marketing Director. During their meeting, Laurie and Brent discuss the development and evolution of Facebook into…Continue
Take a look at your FAQ page. How does it look? Is it pretty bare? When was the last time you updated it? Do you even have a FAQ page? The FAQ page is more important than you think. Since the dawn of the Internet, customers have been going to the FAQ page to see if their question has an answer.
A savvy …Continue
Added by Ketty Colom on December 13, 2012 at 8:44am — No Comments
Here is the latest used-car market report from Ricky Beggs, Managing Editor at Black Book. Over the last couple of years many of us in the industry have said we are not in a normal market. This has referenced supplies, value trends that have seen both up and down movements and some of those trends do not match the…Continue
Added by John Sternal on December 13, 2012 at 7:25am — No Comments
Tis the season for “December To Remember” and the Big Red Bow holiday advertising. However, based on recent December car-shopping patterns, should we be placing big, green eco-friendly bows on the top of those vehicles?
According to vehicle search patterns and lease transfer data from national car-leasing firm, Swapalease.com, the previous two Decembers have shown an uptick in eco-friendly vehicle…
Added by John Sternal on December 13, 2012 at 7:04am — No Comments
Tweeting is important for automotive marketing, but doing so in a way that gets you Retweeted is just as important. Retweeting boosts your original message, amplifying its reach by orders of magnitude, ensuring it’s seen by more people. Now, having good content will get your message out there, but good content alone can only take you so far. You need to be willing to sink yourself into the nitty gritty…Continue
Added by Timothy Martell on December 13, 2012 at 6:33am — No Comments
The latest projections show that by 2014, nearly three-quarters of all US internet users will watch video online at least once per month. If you are like many dealers we have spoken with about their video marketing needs, you are probably asking this fundamental question: how do I measure the success of my video marketing efforts?
Here is what one survey of advertisers and agencies in North America…Continue
Added by Joe Schwartz on December 13, 2012 at 5:56am — No Comments
Added by Patric Timmermans on December 13, 2012 at 5:03am — No Comments
One of the first leads we received when we first started the Internet Department was from 3 hours away on a new Pathfinder. After an initial back and forth via email and a productive phone call, the salesperson went to the manager for some availability and pricing information. “Just get them in,” was the answer.…Continue
Get In Early and Now… the Market Won’t Wait for You!
November was the strongest November for CPO (Certified Pre-Owned) sales – ever! This continues a string of records in the CPO market, including the best October ever last month, according to Autodata.1 And what we are seeing at SureSale reflects this surge, with the new category of certified vehicles that SureSale covers (the millions of vehicles that fall outside the…Continue
Added by Jeffrey Schwartz on December 12, 2012 at 10:26am — No Comments
On Thursday, December 6th, ActivEngage received the first ever Inc. Magazine Hire Power Award. ActivEngage CEO, Todd Smith, was present in Washington D.C. to accept this award that recognizes private U.S. companies which are continuously creating jobs for Americans.
The title has published the country’s fastest…Continue
Added by Ketty Colom on December 12, 2012 at 9:34am — No Comments
Most businesses understand the benefits of search engine optimization, but they waste all that hard SEO work by not having decent landing pages. Getting clicked is only the first step,…Continue