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All ADM Member Blog Posts (9,128)

PSCars.com Licenses Tools to Enhance Auto Dealer Websites and better Showcase Stores to Sell more effectively to Online Vehicle Buyers



Boca Raton, FL - (June 20, 2011) -- PSCars.com  today announced that it is now licensing three core components of its online vehicle shopping technologies to help dealers offer more compelling features for online shoppers on their own dealership websites.

“When we’ve shared our technologies with dealers, we inevitably hear the same question: ‘Can I get this for my website?’” says Dan Kodsi, PSCars.com CEO.…

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Added by sara callahan on June 20, 2011 at 6:08am — No Comments

Auto Industry Professional Site Traffic; ADM, DealerElite, DrivingSales and DealerRefresh

The following charts and monthly traffic analysis is provided by Compete, Inc. which is the same marketing research company that Google frequently utilizes to measure and report on website traffic and engagement by Internet users.…

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Added by Ralph Paglia on June 18, 2011 at 1:00pm — 16 Comments

Knowing (and Conquering) SEO in Your Car Dealer Marketing

By now, we all know the value of SEO, or “search engine optimization,” and we potentially use it in our arsenal of automotive marketing.  But to many of us, including those who work with it, SEO is a big mystery. According to Google, there are over 200 SEO factors that go into search results. No one individual can know all of these.

We all want our page to be at the top of the results whenever somebody does a Google search and we are likely…

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Added by Stacy Mueller on June 17, 2011 at 7:18am — No Comments

Bridgewater NJ - Summer Sales Engagement at Douglas Infiniti in Summit! NJ`s Select Infiniti Dealer.



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Offers Expire 06/30/2011.

 

2011 Infiniti G25X Sedan.…

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Added by Ken Beam on June 17, 2011 at 5:29am — No Comments

Leverage Your Existing Website Traffic To Sell More Cars

The yellow banner ad on the right side of this website page is not a remarketing advertisement, but if you have visited the PCG Pit Stop website, you may have noticed that our ads are following you around the…

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Added by Brian Pasch on June 17, 2011 at 4:00am — 10 Comments

How Important is the Facility to the Sale?

This week, two American luxury brands, Lincoln and Cadillac, began rolling out facility redesign initiatives, at significant expense for their dealers.

 

The question is, do facility redesigns help dealers sell more vehicles?

 

Ford Motor Co. began talking to its Lincoln dealers last year about the investment they would have to make in their stores if they wanted to continue selling Lincolns. A meeting last week in Detroit with approximately 120 Lincoln dealers…

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Added by Cliff Banks on June 17, 2011 at 3:38am — No Comments

Need 3-4 BDC Representatives...Hot Product...Big Money in Northern NJ

http://www.dongraffautomotive.com/

http://dongraffautomotive.blogspot.com/

http://www.facebook.com/dongraffautomotive

 

I am not kidding when I say "Hot Product...Big Money".



Toyota/Hyundai/Kia in prime location where the average closing ratio is…

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Added by Stan Sher on June 17, 2011 at 12:04am — No Comments

PCG Digital Marketing and Ask Patty Team Up to Provide Scholarships for Women to PCG Pit Stop Events

PCG Digital Marketing and Ask Patty partnered to provide scholarship opportunities for women to attend the PCG Pit Stop events in major US and Canadian cities. The PCG Pit Stop tours are taking place now throughout the United States and Canada with upcoming destinations that include Dallas, Huntington Beach, St. Louis, Vancouver, Toronto, and Seattle.

 

Link to Press Release:

 …

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Added by Jody DeVere on June 16, 2011 at 1:56pm — 1 Comment

Lizelle Landino and Jody DeVere Create New Educational Scholarship Program for Women



EATONTOWN, NJ – PCG Digital Marketing, New Jersey’s fastest…

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Added by Brian Pasch on June 16, 2011 at 11:34am — No Comments

Google Releases Reputation Management Tools

Google has always enabled you to track what people say about you online with Google Alerts but they have now made it easier for anyone to track their online reputation with a new tool in the Google Dashboard called "Me on the Web".

The new set of tools makes it easier for…

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Added by Brian Pasch on June 16, 2011 at 9:34am — 5 Comments

The "Good"... The "Bad"... The "Ugly"... of Creating Profile Pages for your Dealership! (STOP IT)

The “Good”….The “Bad”…. The “Ugly”… of Creating Profile Pages for your Dealership! (STOP IT)

Put your dukes up and you better believe it that each and every day more dealers are creating a Facebook Profile Page to represent their dealership brand…. I scratched my head wondering why in the world is this still happening! I think I have figured it out.

 

The…

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Added by Jennifer Schrader on June 16, 2011 at 8:30am — 3 Comments

Are Facebook Likes Part of Google’s Algorithm?

From Search Engine Journal 6-16-11:

Simple Answers: Are Facebook Likes Part of Google’s Algorithm?



The QUESTION: Google has been open about using social data as a metric in the search ranking, but the company has only…

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Added by Thomas A. Kelly on June 16, 2011 at 2:00am — 4 Comments

MOM spelled backward is MOM…

While we dig deep into Demographics’, Geographic’s, niches, ideas, social media, digital, traditional marketing and analyze who buys what and for how much, let’s not forget about who really controls the wallet in MOST households.

Almost 84 million women right here in the USA is a mom.  They are probably the most powerful consumer group of all, controlling 85% of household spending, according to Mintel International.

In the automotive digital/traditional marketing world, it is…

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Added by Todd Vowell on June 15, 2011 at 2:58pm — 2 Comments

It is a bad economy out there...is it really? How bad is it?

 

Don Graff Automotive

 

Don Graff Auto Facebook

 

www.twitter.com/DonGraffAuto

 

Stan Sher LinkedIn Page

 

I have to get something off my chest.  I am really tired of hearing people tell me how bad…

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Added by Stan Sher on June 15, 2011 at 2:06pm — No Comments

Tweet! Tweet! 4 Keys in Entering the Dealer's World of Twitter!

The morning routine has always been around. It used to begin with sitting down at your desk with your cup of coffee and checking the latest faxes and memos. Maybe you had time to sneak a look at the newspaper for work-related ‘research’ (also known as last night’s box scores).  Fast-forward a few years and the routine has slightly changed; Memos turned into emails and your cup of…

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Added by Jennifer Schrader on June 15, 2011 at 5:54am — No Comments

Bridgewater/Morristown NJ- Huge June VW Sales Event at Douglas VV in Summit! NJ`s Select VW Dealer.

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The 2011 CC Lease Special.…



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Added by Ken Beam on June 15, 2011 at 5:00am — No Comments

Two Industry Firsts from izmocars: Unprecedented Trim-Level Vehicle Image Accuracy plus Vehicle Animation Support for iPhone and iPad

izmostudio’s color-correct, trim-level interior and exterior vehicle photography and Apple iPad and iPhone compatibility provides powerful advantages for dealers/auto marketers

 

San Francisco, CA -- June 14, 2011 -- izmocars (http://www.izmocars.com), the leading business solutions provider for the automotive industry today announced that its vehicle photography…

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Added by Crystal Hartwell on June 14, 2011 at 2:55pm — No Comments

Product Glitter and The Lack of Customer Service!

Product Glitter & the Lack of Customer Service

We’ve seen it all from amazing products, features, Suites & Ties, High Tech Gadgets & Gizmos when presenting the product(s) to your group or location. The viewing of Glam & Glitter to provide the solution for what you are looking for to make your job easier and more productive.

Then the “Ink hits the paper”……. You get your product you wanted and have been waiting for. Now what?…

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Added by Jennifer Schrader on June 14, 2011 at 6:56am — No Comments

Custom Direct Mail; Generate Better Marketing Returns

Generate Better Automotive Marketing ROI with Custom Direct Mail

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When Macy’s Inc. was established as a national brand in 2004, its leadership insisted that each store stay connected to its local community. The resulting “My Macy’s” localization initiative gives stores the latitude to be good corporate citizens in their communities while selecting…

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Added by Ralph Paglia on June 13, 2011 at 11:30pm — No Comments

Social Media Marketing -- Should You Manage It In-House or Outsource It?

Most people know that I'm generally not a proponent of social media for most dealerships simply because the fact is that the ROI for either a) exposure, b) brand equity, or c) sales simply can't be justified relative to other dealership marketing expenditures.  I've debated people on this topic in ADM and other forums because, well, that's what these forums are for...to discuss/debate/ideate different solutions to help dealers be more successful in the market place (as an aside, bless KK's…

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Added by Charles Kim on June 13, 2011 at 8:09pm — 7 Comments

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