Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Businesses and organizations have made strides in the last year to improve their overall understanding and strategy in social media. Many who once played in the social media realm using traditional internet marketing techniques such as posting only self-serving links have changed gears and focused on higher-visibility content such as images. Unfortunately, many are still lacking the understanding of how the networks work and how to post properly.…Continue
Added by J.D. Rucker on October 30, 2012 at 10:45pm — No Comments
I have a small, rural dealership (Chevy) that sells 45-50 retail a month and looking to grow to at least 75. I have a younger brother as a sales manager and I need to give him a base + incentive pay plan. I am looking for ideas on how to structure one.
If you have a few minutes, just jot down the basics of how a sales manager should be paid....I would appreciate it. He responds to incentives that compensate him for reaching certain goals.
Thanks for considering to…Continue
I am a small, rural Chevy dealer needing to replace my Fixed Operations leader. I was wondering if anyone had in their "digital file" a copy of a job posting ad for this position. It could even be for a Service Manager. I haven't done this for awhile and thought I should use some of the smart dealers on this forum to give me some tips.
Is it OK to ask for help like this? Hope so...or rebuke me if not. Thanks for the consideration.
You can email me directly if you like at…Continue
Added by Tom Hawkins on October 30, 2012 at 6:30pm — No Comments
One year after launching, izmocars’ AOA Supplier Digital Network is generating accessories sales results for both suppliers and dealerships. A new case study released today shows how Boston area aftermarket supplier, Auto Sound,…
Added by Crystal Hartwell on October 30, 2012 at 1:03pm — No Comments
Content marketing is internet marketing. It has been for a while (which I'll discuss below) but in 2013 content management will emerge to become the "must have" component of automotive digital marketing strategy.
It was during a…Continue
Much of the eastern seaboard is expecting (or already experiencing) massive power outages and flooding as Hurricane Sandy makes landfall. We at ActivEngage think this is a good time to talk about what to do when your Internet network goes down. As a live chat provider, it is…Continue
Added by Stephen Jackson on October 30, 2012 at 9:58am — No Comments
Twitter is planning to get rid of their favorite button in favor of something a little more Facebook-y. They want to actually add a tool similar to Facebook’s ‘Like’ tool, which may be use the terms ‘like’ or ‘star’. The company is saying they want to change the wording just to make it seem “lighter weight”…Continue
Added by Timothy Martell on October 30, 2012 at 8:00am — No Comments
Added by Patric Timmermans on October 30, 2012 at 7:01am — No Comments
In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.
The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days…Continue
As a dealership, we know your main job is to sell vehicles to the customers that want your product. You also sell parts and accessories along with maintenance and service needs. However, there are slow times during the year where you could use another source of income to keep your dealership going strong at all times of the year. Well, Multichoice Digital has the answer: E-Stores!
An e-store is an online marketplace where you…Continue
Added by Dmitriy Goroshin on October 29, 2012 at 4:01pm — No Comments
Unless you're some sort of crazy selling machine, keep reading!
Contrary to what the title of this article suggests, I am not going to write about how to sell less. Rather, I will focus on some of the simple steps to the sale that often go overlooked that prevent more deals from being closed. In vehicle sales, the amount of units you push directly affects the amount of money you collect so it’s crucial to keep yourself in check so that you can constantly strive to kick your sales up a…Continue
Added by Michael Cirillo on October 29, 2012 at 4:00pm — No Comments
A couple of hours ago, I made note of a photo that Brian Pasch posted of empty shelves at his local grocery store. That photo reminded me that I’d meant to cover a back-to- the-basics concept that I struggled with while doing some research last week.
First off, let me tell you that I LOVE CARS. I have loved cars since I was able to grasp the concept of motoring. I love how cars feel when you run your hand over their cool painted metal, I love how expensive leather interior feels –…Continue
Added by Shannon Page on October 29, 2012 at 3:40pm — No Comments
There are 13,000 different voter districts in the United States and each one has its own rules and regulations. As HR administrators and employers, the important thing to know is whether or not your state requires employers give their employees time off for voting. Most do, and even some with pay.
Here’s the state-by-state list of employers who are mandated to give their employees time off to vote, re-posted as it appears on the …Continue
Added by Patric Timmermans on October 29, 2012 at 3:18pm — No Comments
Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at…Continue
Many dealerships price prepaid maintenance programs (PMPs) high enough to shatter success from the start. Thinking that the real benefit comes from profit built into the plan along with forfeiture, they create a price point that’s prohibitive. While some new buyers will take the bait, the typical consumer, when asked to pay $895 for three years of scheduled maintenance, simply adds up the cost of nine or ten oil changes and a half dozen tire rotations and says, “Thanks, but no…Continue
Most dealers I speak with typically think that ALL profit is good profit. How can any profit be bad? But I believe there is such a thing as bad profit, and if a company continues to focus on growing its business generated on bad profit, ultimately it will hurt that company more than help.
So what is good profit? Any profit generated from selling a product or service, with a reasonable profit margin built into the pricing. Good profits do not cause distrust on the part of the…Continue
Added by Mike Esposito on October 29, 2012 at 11:12am — No Comments
The Internet is practically a limitless form of Media. This interconnected Web has brought together people across the world in ways that no one could have ever imagined some
twenty years ago. Let’s face it, the Internet is here to stay and your dealership’s website is becoming the go-to for interested car buyers. Don't make your customers wonder whether they've visited the wrong side of the…
Added by Ketty Colom on October 29, 2012 at 10:57am — No Comments
Added by Adam Ross on October 29, 2012 at 9:30am — No Comments
Here in Houston on the Gulf Coast, we get hurricanes every season except the last few. We helped with the New Orleans aftermath of Katrina in 2005, assisting the survivors and absorbing here tens of thousands of citizens who were displaced from there--and then just three weeks later, we performed the largest (3million +) evacuation in US history ahead of Hurricane Rita, which actually fizzled and turned north with little damage. The evacuation was poor, actually, and led to not only…Continue
Added by Keith Shetterly on October 29, 2012 at 7:30am — No Comments
You’ve probably heard of Reddit.com. It’s a social news website where users can submit links. These links are voted on, either up or down, so that quality posts move towards the first page and other posts fade into obscurity. Usually, Reddit is talked about as a great place to find interesting content, but the…Continue
Added by Timothy Martell on October 29, 2012 at 6:30am — No Comments