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All ADM Member Blog Posts (9,800)

Excellence Is Entry Level

Winter 1982.  I was the F&I manager for a Chrysler, Plymouth, Jaguar, Deloreon dealer. (One of my better career moves.)  It was also a time that was very troubling for Chrysler.  They had gotten their loan (bailout) from the government and had cut back on their field support.  We got the memo that some of each dealership staff would volunteer for the New York Auto Show.  Each of us would have to go to the city and spend two hours at the Chrysler booth. (And we still had to pay for our…

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Added by John Fuhrman on November 7, 2011 at 5:31am — No Comments

DMEautomotive Expands Strategy and Analytics Team with Key Appointments

Doug Van Sach named vice president strategy and analytics; Robert Silberman heads CRM and product strategy for automotive marketing leader

 

Daytona Beach, FL – DMEautomotive, the industry leader in science-based, results-driven automotive marketing, today announced two key appointments to further bolster its expanding Strategy and Analytics team.  Consumer behavior and data analytics expert…

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Added by Crystal Hartwell on November 7, 2011 at 5:12am — No Comments

Why you don’t need a website provider

Some people have heard me say this in the past

“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”

What does that mean…REALLY?

     • It’s Your Job – to know what keywords to rank…

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Added by Larry Bruce on November 6, 2011 at 2:36pm — 5 Comments

ADM Members to Join Jason Ezell and Brian Pasch on Dataium Webinar







I have written a number of articles which share my opinion that Dataium will dramatically change the way car dealers will operate their online business.



Dataium's business model is not without controversy so I encourage you to have an open mind and join this free Webinar hosted by PCG on Monday November 7th at 2:00 pm.



Here is…

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Added by Brian Pasch on November 6, 2011 at 5:00am — No Comments

Yelp Enhanced Profile; Apple's Siri Changes the Value Proposition for Car Dealers Seeking Reputation Management

Apple's Siri May Change How Dealers Look At Yelp...

 

With all the recent buzz about Apple's new Siri application, which is part of the latest Apple iOS…

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Added by Ralph Paglia on November 5, 2011 at 8:00pm — 8 Comments

25 Years of Acura (Infographic)

In the last quarter-century, Asian automakers have emerged as some of the leaders in the luxury segment. Acura was the first to hit the market and have been a leader ever since.

This infographic by TK Carsites breaks down that history. Click to enlarge and embed it on your site with the code posted below one you click through.

 …

History of Acura Continue

Added by J.D. Rucker on November 4, 2011 at 2:00pm — No Comments

Test Your Mobile Site With Google's GoMo

Google, in an effort to help small business ensure they have an effective mobile website, has launched "GoMo".  This website (http://www.howtogomo.com) lets users learn about why having a quality mobile site is important, test how your site looks in its mobile version, and find resources to help if your mobile site isn't quite up to par.

 …

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Added by Ali Amirrezvani on November 4, 2011 at 9:46am — 2 Comments

Groupon IPO at $20 a Share; 1000 Percent Oversubscribed, Five Million More Shares Added To Offering

Groupon Prices at $20 a Share; More Than 10x Oversubscribed, So It Adds 5M More Shares…

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Added by Ralph Paglia on November 4, 2011 at 6:00am — No Comments

DealerRater® Launches PrivateBuy™ Car Buying Service with CarWoo!

DealerRater® Launches PrivateBuy™

in Association with CarWoo!

DealerRater and CarWoo! join forces to offer DealerRater consumer members PrivateBuy - an online service that provides auto…

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Added by Ralph Paglia on November 3, 2011 at 6:30pm — No Comments

“The formula for MAXIMUM R.O.I. in Social Media!”

There is a rather simple formula when it comes to getting the MAXIMUM return on your investment in Social Media.

 

It’s so simple…..it might overwhelm you!

 

And while the formula is simple…..the actual implementation is the hardest part!

 

The…

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Added by Jim Kristoff on November 3, 2011 at 10:44am — 4 Comments

Live Chat Best Practices: 6 Tips to Help Dealers Get the Most Out of Live Chat

Tired of trial and error live chat strategies?

At ActivEngage, we are our own largest customer.  We use the very live chat and real-time analytics reporting software that we sell to dealers every day to engage visitors on our website and to provide the managed live chat service for…

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Added by Justin Braun on November 3, 2011 at 7:30am — No Comments

Working External compared to Internal. Advantages for both Employee and Employer!

Being part of working from my satellite office for close to 5 years, I cannot imagine it any different if I went internal. I have been asked several times on how I do it, what I do along with much criticism to that effect.  For example “You must have a lot of time” and such, trust me you will find yourself more busy working from your external office than you would…

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Added by Jennifer Schrader on November 3, 2011 at 5:52am — No Comments

VinSolutions Takes Top Marketing Effectiveness Award for Summit International MEAs

VinSolutions, a leading developer of web-based CRM and ILM complete dealership marketing solution software, is a silver award winner in the 2011 Summit Marketing Effectiveness Award competition in the Business to Business Product category for their “Be One with VIN” campaign.  Winners are chosen from an international pool of finalists through a stringent evaluation criteria and blind judging process rewarding only those whose work exemplifies the best in its…
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Added by Joseph Little on November 2, 2011 at 9:11am — No Comments

Buy Here 'Cause They Suck

Most dealerships and businesses in general know that it's bad practice to bad-mouth your competition. That being said, I know of and have heard plenty of salespeople and managers using their online reviews to help close a deal by comparing them to their competitors online reviews. This practice is similar if not exactly the same. You are leveraging negative comments about your competitor left by other people (who you are representing as real - we all know fake reviews exist) to your positive… Continue

Added by Arnold Tijerina on November 2, 2011 at 8:12am — No Comments

GFK Article: Younger Automobile Buyers Not as Brand Loyal as Older Counterparts

Good morning, all,

I read this article on GfK's website, and thought about the ADM community. What do you think about these statements?

As a Gen-Y myself, I can understand why we're not brand-loyal. As I am interested in what phone I should get, I also want the right features in the car I drive. Some brands can't offer that on a regular basis. I know I've posted a statement…

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Added by Will Michaelson on November 2, 2011 at 6:53am — No Comments

Google Sidewiki Closing Down

One thing about Google, they are not afraid of trying something, then walking away from it when it is not adopted on a large enough scale...…

clickable Sidewiki logo
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Added by Ralph Paglia on November 2, 2011 at 4:00am — No Comments

Blogger Dynamic Views Application

Blogger Newsletter

November 2011

Hello Bloggers!



Introducing Dynamic Views:…

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Added by Ralph Paglia on November 1, 2011 at 7:13pm — No Comments

Mobile applications for auto dealers

Multichoice Apps creates very professional mobile applications for auto dealers that are looking to get an edge on the competition. What is a mobile application? Mobile apps are programs designed by developers that are designed to run on smartphones and other mobile devices such as laptops and tablet computers. Mobile apps are created for games and utilities to help people use their devices. However, businesses are also creating and reaping the benefits of having mobile apps because it gives… Continue

Added by Dmitriy Goroshin on November 1, 2011 at 3:39pm — No Comments

Using Your Loyalty Program to Improve Your Tactical Marketing

A good loyalty program consists of much more than simply rewarding your customers’ repeat business. In many ways, the repeat business generated by customer rewards is only scratching the surface of the loyalty and retention benefits available with such a program. A recent article published by ITC Infotech details how businesses can include customer-centric processes in implementing their customer loyalty programs…

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Added by Mike Gorun on November 1, 2011 at 10:40am — No Comments

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