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5 Things The Rose Can Teach Us About Social Media Read more

What's in a name? That which we call a rose by any other name would smell as sweet.

The rose, the symbol of love, beauty and romance can teach us a thing or five about social media. I bet you never looked at a rose and thought, wow rose that's deep. But in this post I am going to share with you five insights…

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Added by David Johnson on April 28, 2011 at 2:30pm — 2 Comments

Search Preview in PPC Ads: What Does It Mean for Your Campaigns?

You’ve probably noticed the little magnifying glass next to Google search results. When you click it, you see a preview of what the site looks like. Google has recently added this preview feature to paid search results as well, letting people get a glimpse of your page before even clicking the link. What are the implications of this new feature for automotive advertising search… Continue

Added by Paul Potratz on April 28, 2011 at 12:30pm — No Comments

Reputation . . . "Managed"??

“Reputation Management” (RM)??  I was part of the first group of folks who started using this term, as far as I know, and I have come to strongly dislike it:  A great reputation is created with great customer service; it isn’t managed.  However, if, by RM, you mean that you need to let the world know about your…

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Added by Keith Shetterly on April 28, 2011 at 8:30am — 2 Comments

VinSolutions Recognized as Champion of Business™

The Kansas City Business Journal announces VinSolutions as a winner in their fifth annual Champions of Business™ Awards Program.



Overland Park, KS – April 28, 2011 – VinSolutions, an industry-leading developer of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has been recognized by the Kansas City Business Journal as a Champion of Business™. The program honors Kansas City-area companies that have exhibited sustained excellence. The…

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Added by Joseph Little on April 28, 2011 at 8:11am — No Comments

Digital Finesse

Compare the automotive industry from only a year ago to today or from ten years ago to today and we all will have the conclusion and understanding that this industry is ever changing and evolving.  No longer is the car standing on the lot at a dealership a guarantee for a sale and no longer can you just stare out the window of a dealership waiting for business.



Digital shopping and digital living has created a very unique challenge for dealers. It now makes your…

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Added by Lizelle Landino on April 28, 2011 at 7:07am — 6 Comments

Don't Like How Web is Impacting Auto Industry? Blame It On The Kids!

Blame It on the Youth

Written by Brian Solis - If you want to know where the future is headed, sometimes telling clues reside in how the youth of the world interact and share with one another.

 

With the rise of the Golden…

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Added by Ralph Paglia on April 27, 2011 at 7:53pm — 1 Comment

Shetterly's Three Laws of... Reputation

1) Reputation is advertising.  Good or bad, you don't buy it, but you pay for it one way or another.

 

2) Reputation begins with customer service that people must talk about.  If you fail at great customer service and…

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Added by Keith Shetterly on April 27, 2011 at 5:00pm — 5 Comments

Report Roundup: Social Media



Check out eMarketer’s lastest coverage of social media marketing, usage and trends. This is just a taste of the digital intelligence eMarketer clients have access to. Learn more about becoming an eMarketer client…

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Added by TERRY GIBSON on April 27, 2011 at 4:09am — No Comments

Don't Blindly Follow a "Best Practice"

(This is basically an expansion of a comment I made on a previous post, but thought it was worth repeating)

 

Generally-speaking, I am not a fan of dealership "best practices" because of the way they are pitched.  If they are pitched as a "thought starter," I can live with that.  But if they are pitched more like a plug-and-play solution (which unfortunately is more often the case), then we are doing dealers a great disservice because every dealership (and even brands for that… Continue

Added by Charles Kim on April 26, 2011 at 10:05pm — 23 Comments

Shetterly's Three Laws of... Sales Success

1) Great technology is not success; it is only part of process or marketing, or both.

2) Great marketing alone is not success; it only prolongs less-than-best results.

3) Great processes + great marketing = great…

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Added by Keith Shetterly on April 26, 2011 at 10:00pm — 3 Comments

A Dealership's Best Strategy for Success: KISS (Keep It Simple, Stupid!)

I've had the fortunate opportunity to run dealerships, work face-to-face with hundreds of dealerships nationwide, as well as with numerous dealership suppliers, be they CRM/ILM companies, advertising/marketing agencies, lead gen companies, etc.  And while I am often impressed with some really great ideas and technologies they create, at the end of the day, are we just making some very simple processes overly complex?

 

For example, when I help dealers maximize internet lead…

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Added by Charles Kim on April 26, 2011 at 5:00pm — 7 Comments

Ford & DCH Auto Presenting at the Automotive Summit Series

The Automotive Summit Series, hosted by Thought Leadership Summits on June 14th & 15th at the Ritz-Carlton Marina del Rey

 

Ford's Jeff Eggen, Experiential Marketing Manager is a featured presenter at the Automotive Social Media Summit on June 14th.  Jeff’s presentation will discuss how to “Break Through” and gain exposure by combining the power of Reality TV, Social Media, and Online Gaming.  Jeff will explain how Ford's “Focus Rally America” attracted…

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Added by Jon Munzel on April 26, 2011 at 10:43am — No Comments

Facebook Enters Groupon’s Arena with Deals Program

Today, Facebook is launching a deals program similar to those on sites like Groupon and Living Social, testing offers in five major cities across the U.S. These deals will include major discounts and exclusive offers for tickets, passes, and more. People can then share it by “liking” to potentially get greater discounts if friends buy into an offer. Although this program is still in a test stage, once released in all areas it will have great potential for…

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Added by Paul Potratz on April 26, 2011 at 10:33am — No Comments

Looking At Your Dealership Through a Trusted Lens

Last night I saw the final version our our first PCG Pit Stop video and I was taken back that I looked older than I perceive myself to be at 49.  HD video cameras are fantastic delivering crisp, high resolution.  Along with that comes accurate depiction of skin shading, wrinkles, blemishes, or five o'clock shadow. 

 

The camera we used did a great job of showing my increasing grey…

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Added by Brian Pasch on April 26, 2011 at 9:00am — 2 Comments

Seven Cities Announced For Automotive Marketing Conference Tour



Automotive Education Takes To The Road



PCG Digital Marketing is pleased to announce that we have select 7 cities in the United States and Canada to host the PCG Pit Stop tour.  With the growing success of our educational conference format, we have decided to make it more affordable for dealers to send their employees for additional…

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Added by Brian Pasch on April 26, 2011 at 5:30am — No Comments

What have you done lately to promote the (positive) reputation of our industry?

Saw this come across one of my 364 alerts...

 

This 82 year old veteran used car dealer is still concerned about how our industry is viewed in Maine and beyond. Although his idea may not be revolutionary or a home run at the end of the day, I think we could offer up a "Thank You" for the thought and effort that this dealer has put in on our behalf.

 

Perhaps we could all look inward and ask "what have we done lately" to promote the positive side and (positive)…

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Added by Scott Falcone on April 25, 2011 at 9:30pm — No Comments

What Mobile apps are you using?

I am curious what you all have seen from any OEM where mobile devices are being used to facilitate presentations to customers, help in a selling situation or bring training to a retail associate?

 

Think iPad, smart phones etc

 

Thank you for all your help!

Added by AndrewBarter on April 25, 2011 at 2:45pm — 1 Comment

MAKING A CASE FOR CASE STUDIES...A REVIEW OF DIGITAL DEALER 10

I made a promise to myself that following my next conference I would make time to properly capture my thoughts and musings and get them into my blog. That being said I had the priviliedge of attending another Digital Dealer conference and came away like I always do, filled with new insights, facts, figures and of course the opportunity to connect with some really awesome people.



Four of us headed down together, Barry Hillier, Ralph Reefke and myself, all from Dashboard/Glovebox…

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Added by Brent Wees on April 25, 2011 at 11:30am — 4 Comments

Stop, think & strategize for lasting results

Coming back from DD10 my mind is a buzz with everything I learned, saw & heard. Me & about 1200 other people are probably suffering from information overload. Now we are processing it all, dissecting the session notes we furiously transcribed, sorting through the conflicting messages from vendors & presenters, trying to figure out what information & tools we gathered apply to us & how we can implement them to do what we all want....to sell more…

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Added by Dara Moore on April 25, 2011 at 9:23am — 6 Comments

Maximize Profits with OpportunityMAX.com

Here are a few testimonials from dealers using OpportunityMAX.com:



“I am a 35 year hands-on automobile dealer, but

until Mitch came aboard with our dealerships, our

internet sales department was working at about

50% efficiency. Thanks for all the gross profit.”

LEO BUNNIN- BUNNIN AUTOMOTIVE GROUP



“Digital Max uncovered many critical issues we were not aware we

had. We went from doing 7-10 internet sales a month a couple of

years ago and now… Continue

Added by Dana Perkins on April 25, 2011 at 8:30am — No Comments

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