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All ADM Member Blog Posts (8,589)

As Superbowl Spots Near, It's Time to Extend Your TV Conversation

As the Super Bowl draws near, the creativity of television campaigns are at its yearly high. In every workplace across America, Monday's water cooler talk will be dominated by the commercial spots that run during the nation's biggest event. Extending a brand's conversation past that :30 second TV spot is a big challenge that most dealerships and dealer groups struggle with when they decide to run a television campaign. Now more than ever, your dealership can utilize new media to provide an… Continue

Added by Paul Potratz on February 2, 2011 at 9:39am — No Comments

The Future of Trust Online - Let online trust be a part of your New Year's resolution...

Let online trust be a part of your New Year's resolution... and your success!

Trust... a concept you probably spend a lot of time pondering at the dealership, and you need to know that trust is becoming even more critical than ever to every link in your business chain, from brand credibility to each car you sell. It's on your prospective customers' minds…

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Added by Camille Forte on February 2, 2011 at 6:45am — No Comments

It's Simple: Build Relationships with Your Customers

 

 



If you stuck around for the final General Session at the 9th Digital Dealer…

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Added by Paul N. Long on February 1, 2011 at 8:06pm — No Comments

Smartphone Penetration by Race/Ethnicity

The results may surprise you, but based on your brand and your location you might be very interested to see who exactly is using Smartphone so you can better optimize your digital marketing.  Asians and Hispanics lead the way with Whites the laggards.  How would this data change your digital marketing strategy?

 …

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Added by Stan Bradbury on February 1, 2011 at 5:07pm — 1 Comment

Snowed In? It's the Perfect Automotive Marketing Opportunity!

This week’s snowstorm is affecting dealerships across the country as they plan to deal with the weather: getting ready to dig out the lot and preparing for fewer customers to come in. But bad weather can be the perfect opportunity to send out a special offer. Your auto dealership’s marketing campaign needs to connect…

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Added by Paul Potratz on February 1, 2011 at 11:15am — No Comments

AdAgencyOnline.Net Reviews Caryote - InstaQuote For Automotive Advertising Agencies On Blog Talk Radio

AdAgenyOnline.Net, a nationally recognized  automotive advertising resource / networking portal, reviews cutting edge automotive advertising technologies and vendor solutions on their hosted blog talk radio station -- WAAOL, All Automotive Advertising News All The Time.  This week's Lunch With Phil Discussing Automotive Advertising show, moderated by Philip Zelinger, the…

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Added by Philip Zelinger on February 1, 2011 at 7:30am — No Comments

MPi Offers Sneak Previews of the Ultimate Service Selling & Customer Retention Tool for Auto Dealers; KnowYourVehicle.com, at NADA 2011

Las Vegas, NV February 1, 2011 —   Mobile Productivity, Inc., (MPi) (www.mpifix.com) the leading provider of vehicle inspection tools, processes, and consulting for auto dealer service departments, today announced that it will offer dealers a sneak preview of its latest service selling and customer retention tool, KnowYourVehicle.com, at booth # 4235N, at the 2011 NADA Convention and Expo in San Francisco, CA, February…

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Added by sara callahan on February 1, 2011 at 5:20am — No Comments

AutoRevo Now Offering VideoCarLot Services from SiSTeR Technologies

DALLAS, Jan. 31, 2011 /PRNewswire/ -- SiSTeR Technologies, a provider of applications and hosted services for the automated creation and management of multimedia marketing content for online retail and mobile environments, today announced that AutoRevo, one of the fastest growing dealer websites and Internet Marketing companies, will offer SiSTeR Technologies'…

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Added by Philip Zelinger on January 31, 2011 at 5:36pm — No Comments

Dealers: Use Super Bowl Advertising to Eat Your Competition For Breakfast

Thumbnail of Automotive Marketing Expert Max Steckler When it comes to Super Bowl advertising, auto marketing expert Max Steckler has one piece of advice for auto dealers: don’t forget about breakfast.

What does he mean? “The Super Bowl is the dance,” Steckler, Vice President of Advertising Products for ADP Digital Marketing, explains. “That’s where the courtship between advertisers and consumers begin.  It’s a…

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Added by Cobalt on January 31, 2011 at 2:02pm — No Comments

Press Release | VinSolutions LLC. Welcomes Jeff Loos as Executive Vice President

VinSolutions LLC. Welcomes Jeff Loos as Executive Vice President

Overland Park, KS. – January 31, 2011 – VinSolutions LLC, An industry-leading developer of Internet-based Customer Relations Management (CRM), Internet Lead Management (ILM) and Complete…

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Added by Joseph Little on January 31, 2011 at 12:36pm — No Comments

Leveraging Your Automotive Service Waiting Area to Reap Rewards

If it’s not the most visited area in an automotive dealership, it’s arguably one with the most captive audiences.

No, it’s not the sales floor; it’s your automotive service area.

Whether it’s waiting for a vehicle to get prepped for delivery or waiting for it to get serviced, the automotive service area—more specifically the lounge—is home to the section of your dealership that has few distractions for customers, i.e. an audience that has little to do but wait.

What can…

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Added by Stacy Mueller on January 31, 2011 at 11:41am — No Comments

TimeHighway.com’s Updated Online Service Scheduling Solution for Auto Dealers Enables Fast Appointments, Digital Inspections, Service Menus & Appointment Backstop

 

          

NAPLES, FL, January 31, 2011 – TimeHighway.com (www.timehighway.com), recently announced several major updates to its real-time, online service scheduling solution that greatly benefit auto dealer service departments, increasing service revenue by creating a more efficient way to schedule service.

 

TimeHighway…

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Added by sara callahan on January 31, 2011 at 5:48am — No Comments

IntellaCar Launches Mobile Sales Presentation Platform - Starting With Toyota Dealers

I would like to offer my ADM friends a sneak peak at a Press Release planned to coincide with the NADA launch of IntellaCar.

 

After all, what are friends for!  See you at NADA!

 

INTELLACAR LAUNCHES MOBILE SALES PRESENTATION PLATFORM – STARTING WITH TOYOTA DEALERS

 

THOUSAND OAKS, CA, JANUARY 31, 2011 – IntellaCar, LLC…

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Added by Philip Zelinger on January 31, 2011 at 5:00am — 1 Comment

2011 NADA Convention Workshop - Blogs Microsites and SEO



I hope all ADM members that are heading to the 2011 NADA Convention will join me at at my workshop entitled "Blogs, Microsites, and SEO". I am scheduled to conduct this workshop three times; Friday, Sunday, and…

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Added by Brian Pasch on January 31, 2011 at 4:21am — No Comments

Social Media Marketing Best Practices Video

This is a fascinating instructional and inspirational video on using social media to advance your business operating, CRM and marketing objectives... 19 Best-in-Class Practices illustrated and explained. Turn up the sound, it has an unusual but very cool sound track!



Social media best practices are…

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Added by Ralph Paglia on January 30, 2011 at 9:30pm — No Comments

You Can Train Me Now or You Can Train Me Later

Employee training can cost a lot of money. Not training your employees can cost even more. In lawsuits, courts and regulatory agencies sometimes impose after-the-fact training requirements in addition to large monetary penalties. Consider these actual cases:



A dealership faced a wide range of complaints, including failure to disclose material defects and misrepresenting sales and extended service contract prices, and was ordered to pay $1.5 million in restitution to victims, plus… Continue

Added by Jim Radogna on January 30, 2011 at 5:38pm — No Comments

Dealership Listings in Business Directory Databases, Search Engines and Directory Sites

Dealerships Need to Ensure Correct Listing Data is Published Across Hundreds of Directories, Search Engines, GPS Navigation and Business Listing Services...

What if you could complete a single detailed work flow process on a one-time basis and have your dealership listed within the following databases, directories and search engines?

The list of directories, business…

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Added by Ralph Paglia on January 29, 2011 at 4:25pm — 3 Comments

Podcast: How To Run An Effective Social Media Contest For Your Dealership

There has been a lot of back and forth as it relates to running an effective social media campaign so I decided to put this podcast together to hopefully give dealers a little insight on what it takes to run an effective social media contest. …



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Added by David Johnson on January 29, 2011 at 9:53am — No Comments

Google Business Listings Verification System

As shocking as it may seem, too many dealerships have missed getting their Google Business listing claimed and updated by not handling the mail verification system that Google uses properly!

 

The photo above shows what the envelope looks like that will arrive at your…

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Added by Ralph Paglia on January 29, 2011 at 1:59am — No Comments

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