PCG Digital Marketing has 3 current scholarship openings available to attend the PCG Pitstop event this weekend at the Palmer House Hilton Hotel, located downtown Chicago. These available openings are open due to unclaimed seats from our sponsors. Anyone that is looking to learn about Digital marketing strategies and how to implement this in your store while having some great speakers at this event - should contact me. Please contact me directly at 201-800-1315. Don't wait and take advantage of… Continue
Added by Lizelle Landino on June 10, 2011 at 3:11pm —
After the creation of Facebook’s brand tagging feature, automotive marketing has a new tool at their disposal. Starting on May 11, Facebook users were able to tag more than just their friends in a picture – they could tag pages for brands, products and people. What does this mean for car dealer marketing?
Many dealerships already call for users and fans to submit pictures of their vehicle; brand tagging allows this without the call to action. After… Continue
Added by Stacy Mueller on June 10, 2011 at 8:14am —
Added by Ken Beam on June 10, 2011 at 4:29am —
Added by Keith Shetterly on June 9, 2011 at 5:30pm —
Most everyday I hear somebody say that Social Media for dealerships is a waste of time. When I ask them how they know that, they say, “Well, we’ve tried it and we got no response.” Respectfully, just because you’re doing it wrong… Continue
Added by Kathi Kruse on June 9, 2011 at 9:12am —
How important is country of origin to you? Is it the most important factor where a car was born or is it more country of design and country of manufature that people look for? I am just trying to get an understanding of buyer behaviour and how people measure importance.
Added by Steven Gleadall on June 9, 2011 at 7:15am —
Google has now launched its latest venture, Google Offers, its entrance into the world of online deals. Sites like Groupon and LivingSocial have seen incredible success with offers that people buy into and then invite their friends via social media, and Google is now providing some competition. Dealers seeking fresh automotive marketing ideas can look to a tool like this to market service… Continue
Added by Paul Potratz on June 9, 2011 at 7:00am —
Added by Aurélie L. on June 9, 2011 at 6:20am —
There are thousands of dealership consultants out there...from process consultants, to internet lead management consultants, to financial statement consultants, to social media consultants, and so on. In my experience, I would say that a minority are truly awesome, many are weak, and most fall somewhere in between.
That said, I think a major concern for a dealer is a consultant who receives compensation of some type from dealership service providers (DSP) or vendors in the… Continue
Added by Charles Kim on June 9, 2011 at 2:00am —
Preston Auto Group is one of the most progressive dealerships in the country in fact we are in the Top 100 of Ford Dealers in the Country! If you have a winning attitude and will only settle for perfection then we want to discuss the opportunity of becoming a Preston Certified Internet Sales Coordinator (ISC).
The ISC is responsible for responding to internet leads via email and phone communication. This position requires high-volume lead handling, including email and phone… Continue
Added by Paul Potratz on June 8, 2011 at 2:37pm —
New Gmail Plug-In Tracks Cash, Political Leanings Of Your Friends And Spammers
Is that little "neighborhood" group funded by the Koch brothers? With Inbox Influence you can see who gave what to whom in political contributions.…
Added by Ralph Paglia on June 8, 2011 at 1:00pm —
Cost-effectiveness and ease of use boost adoption…
Added by TERRY GIBSON on June 8, 2011 at 7:22am —
A company's competitive advantage has always been one of the most important factors in a strategic management process. How in the automotive industry (which i have just entered, having left University recently) can they sustain a competitive advantage without the use of video? It doesn't make sense a video surely for someone who wants to buy a product is much more important than any picture is worth and if people are viewing a product such as a car in the comfort of their own home or office… Continue
Added by Steven Gleadall on June 8, 2011 at 2:28am —
Here are some great points comparing Text message marketing vs QR codes: http://txt2seeme.com/uncategorized/sms-marketing-vs-qr-codes/
Added by Julia Spivak on June 7, 2011 at 10:13pm —
I love this photo. It was taken around 1:00 am on the last day of the Automotive Marketing Boot Camp when I had the opportunity to let my hair down and play in the IMACS Poker Tournament. The heads up final pitted me against Mitch… Continue
Added by Brian Pasch on June 7, 2011 at 1:10pm —
Think this is an interesting study on how the mind works as it relates to the potential we are in a social media bubble. What do you think this says about the long-term future of the hard core social media users with hundreds or thousands of 'friends'? Will they eventually cut back on friends and likes?
Added by Stan Bradbury on June 7, 2011 at 11:38am —
CLIFTON PARK, N.Y. – June 7, 2011 – Auto/Mate Dealership Systems (www.automate.com) announced today that it has successfully developed and tested its DMS, Automotive Management Productivity Suite (AMPS) for use with the Lexus Dealer Daily system. Lexus dealerships using AMPS can now communicate seamlessly with Toyota Motors Sales USA, Inc. (TMS) through integration points in all departments, including sales, F&I and… Continue
Added by Holly Forsberg on June 7, 2011 at 11:30am —
(originally published 6/3/2011 on Dealer magazine)
The other day, I started thinking about all the friends I’ve made that I met because they bought a car from me. I’m not talking about acquaintance-type friends, I’m talking about people that are involved in my life, and have been for a long… Continue
Added by Arnold Tijerina on June 7, 2011 at 6:39am —
May Sales Drop – A Blip or a Trend?
Just when we were beginning to feel good about the auto industry following eight months of sales growing by percentages in the double digits, sales plunged in May, down 4% from May of last year.
The question is whether the drop will be a trend the rest of the year or a “minor” disruption for a couple of months. The major challenge is lack of inventory resulting from the earthquake in Japan earlier this year. The lack of inventory has led to… Continue
Added by Cliff Banks on June 7, 2011 at 5:34am —
I was sitting up the other night flipping the channels and just was amazed at the amount of infomercials I have seen on how we can change quickly or how we can revolutionize our life with a certain product, I just laugh and then it made me mad.
Now I have been one of those people who are fascinated by these claims, but I have also been in the coaching and training field for over 20 years and been in a position of managing others for close to 30. (No my photo is…
Added by Glenn Pasch on June 7, 2011 at 4:21am —