Professional Community for Car Dealers, Automotive Marketers and Sales Managers
“If we’re working with Longo Toyota chatters, we direct them to ClientCare instead of Internet Sales.” Carl spoke to me out of the corner of his mouth, keeping both eyes focused on his current live chat conversation. His fingers flew across the keyboard, typing out leasing information on a new Camry as he…Continue
Added by Stephen Jackson on May 29, 2012 at 11:08am — No Comments
Automotive Sales and Internet BDC Expert Stan Sher of Dealer eTraining explains the importance of being proactive in the dealership. Too many times sales people are wasting time…
Added by Stan Sher on May 29, 2012 at 9:30am — No Comments
Boca Raton, Fla. - Black Book Online, the leading online vehicle trade-in sales lead generator, today announced an upgrade to its Activator™ platform with features designed to help automotive dealers generate more high quality trade-appraisal leads via mobile technology and social media.
New feature-rich enhancements are highlighted by a mobile version of Trade-In…Continue
Added by John Sternal on May 29, 2012 at 7:31am — No Comments
Who's Filling Out The Credit Application At Point of Sale? Hopefully It's Not Your Salespeople...
How many times as a manager have you looked through a deal that one of your salespeople just dropped on your desk and you asked yourself. "Who filled out this credit application? Or who filled in the blanks? Why are there crossouts? It sure looks like my salesperson did this. I have a complete deal in front of me. Ok let's call it in. " That's the norme in most dealerships. We wag the…Continue
Added by Sean V. Bradley on May 28, 2012 at 11:08am — No Comments
2012 Automotive Special Finance
Banks are buying again and they are buying deep. Sub Prime Business is back and it is extremely profitable. I work with dealerships all over the country and the feeling is unanimous… They are ALL loving it! Why wouldn’t they? Over 60% of the United States has less than perfect credit.
Let me clear up some misconceptions about Special Finance. There are two different ways that you can engage the sub prime market (or not engage it at…Continue
Added by Sean V. Bradley on May 28, 2012 at 10:58am — No Comments
A recent report states that are close to 4000 different hardware devices using the Android operating system. (link)
Another report says that Android now has 59% of the mobile market. (…
If you are planning on attending the AutoConnections Conference and Exposition at the Aria Hotel City Center Las Vegas from September 5th through September 8th, 2012, then we want to feature you in a video.…Continue
My first car which I purchased was a 1977 White 4-Speed Toyota Corolla. It wasn’t the nicest looking vehicle anyone has ever seen. As a matter of fact, it was what people today would call a “hoopty” or “jalopy”. As soon as I made the purchase, I headed over to AutoZone to cover the steering column, replace the side mirrors, buy seat covers, and styled it up with the double windshield blades. My taste in style has since changed. It was ugly to say the least, but it was mine!
Added by James Schaefer on May 25, 2012 at 4:00pm — No Comments
May 24, 2012
While you may have read "7 Reasons Coupons Don't Work For Marketing," you might have thought, "Yeah well, since coupons bring customers come in, I'll keep using them to market my retail shop."
That's what the management team of JC Penney must've thought for…Continue
Added by Michael Jessick on May 25, 2012 at 1:18pm — No Comments
Added by Stan Sher on May 25, 2012 at 12:17pm — No Comments
The most trusted name in live chat brings the best blog posts and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top blogs and automotive stories from around the globe. On this week’s edition – become a LinkedIn pro, headlights have rights, and GM pulls its Facebook Ad…Continue
Added by Stephen Jackson on May 25, 2012 at 7:07am — No Comments
Added by Chip King on May 25, 2012 at 5:30am — No Comments
Check out this great blog by Andrew Pasternak our SEM Director, as he tells us what's next in search engine marketing.
Anyone who is a real techno-geek about this stuff knows that there are two primary types of ads you can run through Google: text ads on the search network, and display ads on…Continue
Added by Paul Potratz on May 24, 2012 at 1:47pm — No Comments
We have just finished a Super slae in our store
We did great 5 days 35 cars @ $3540
I would like to hear back from you guys about your expierience with Super Sale companies
Added by Nick Risucci on May 24, 2012 at 12:38pm — No Comments
Have you ever blown up a balloon and then just let it go and listen to the sound it makes? If you have children or a crazy Uncle Lenny, chances are you've heard this noise before. It is so distinctive that once you've heard it, you are not likely to forget it the rest of your life.
I've heard this same noise in my head many times in the service drive right after an Advisor says something he or she shouldn't have. In our…Continue
Added by Leonard Buchholz on May 24, 2012 at 9:43am — No Comments
For more than 100 years, PepsiCo.and Coca-Cola have waged one of the fiercest corporate brand wars in the history of marketing. The two soft drink companies have long vied for the top spot in the global market for brown, fizzy, sugar water. Some consumers claim they can taste a difference between the two colas (and maybe they can), while others see soda as a commodity (and simply buy the…Continue
The buzz is very positive. The tech sites that have turned Yahoo into a red-headed punching bag for the last 3 years are nearly-universally saying this is a win for the beleagured tech giant. Despite fading from prominence, Yahoo has something sexy and modern that may bring them back to prominence.
This isn't a…Continue