Today we are introducing a new acronym in the field of Automotive SEO: POD Score.
POD stands for Page One Defense and the score can range from Zero to 100. A car dealer's POD Score is a direct reflection of their awareness of the importance to… Continue
Added by Brian Pasch on September 14, 2010 at 2:00pm —
PCG Digital Marketing in preparation for the 2010 Automotive Website Awards has launched a nationwide survey for consumers who shop and research automobiles on the Internet. We are asking members of the ADM community to help us get the word out to consumers.
The survey contains seven questions and seeks to determine which popular automotive website is consumers first choice
when shopping for a new and… Continue
Added by Brian Pasch on September 14, 2010 at 6:00am —
I have created a survey that is very simple and will take your customers 60 seconds to complete. I am interested in seeing which websites consumers are using today to research and visit to purchase new and used cars. I will share with the results with everyone.
The link to the survey is: http://www.surveymonkey.com/s/automotive-advertising-websites
I would like you to post this survey link on Facebook… Continue
Added by Brian Pasch on September 13, 2010 at 10:28pm —
In our growing world of e-commerce and online marketing, one thing remains true - your best advertising will still be word of mouth.
Bold statement, isn't it? If you're overwhelmed with terms like PPC, Online Conversion Ratio and SEO, you're not alone. Many companies, large and small, struggle with online advertising. Each time Google changes their search algorithms you must study, then plan, then act accordingly in order to claim your place at the top. This… Continue
Added by Aaron Kushner on September 13, 2010 at 10:30am —
Annual Daniels-Long Corvette Club Car Show
Added by Ray Lovett on September 13, 2010 at 9:26am —
Google Instant is fairly revolutionary in regards to how it changes search engine optimization and search engine marketing. For those of you unfamiliar with Google Instant, here's a brief roundup:
Instead of waiting until you type your entire search, Google will predict what you're typing and change the search results in real time as you type
. Google claims it will decrease the amount of time it takes a user to find the content they're looking for by as much… Continue
Added by Duncan Scarry on September 13, 2010 at 9:24am —
9th Digital Dealer Conference Workshop on Measuring Performance and Tracking the ROI from Social Media Marketing Campaigns, Content and Engagements …
Added by Ralph Paglia on September 12, 2010 at 11:00am —
Members of the Automotive Industry are encouraged to submit their recommendation for the best designed automotive websites. There will be three categories for best designed automotive websites:
- Car Dealer Websites
- Third Party Automotive Advertising Websites
- OEM Websites
Examples of Third Party Automotive Advertising Websites are Cars.com, Autotrader.com, CarGurus.com, LemonFree.com, EveryCarListed.com, Ronsmap.com, and others that advertise… Continue
Added by Brian Pasch on September 12, 2010 at 7:00am —
Just wrote this post on my blog www.pcmguy.com . I see Google RTS haveing a large affect on the following 5 areas of online marketing:
- Real-Time Search will definitely have a profound negative effect on longtail searches over 3 keywords.
- Top predictive search terms will become outrageously expensive.
- Real-Time Search will even further diminish the effectiveness of organic search and SEO.
- Positions 4, 5, and 6…
Added by Larry Bruce on September 11, 2010 at 4:53pm —
Automotive Social Media Marketing Tactical To Do's for Car Dealers…
Added by Ralph Paglia on September 10, 2010 at 8:00am —
Added by Gary Weinberg on September 9, 2010 at 4:55pm —
Just got a call from a "car guy" vendor trying to sell my store on his product. Right away I could picture the gold chains, chest hair and large rings he must be wearing. Apparently, his assumption is that all car guys are like him and the best way to sell is to be gruff, fast talking and constantly cursing in conversation all while giving a take-it or leave-it approach (really? You're gonna hard sell me?)
Last I checked, most people (myself included) want to be talked to like people,… Continue
Added by Matt Tucker on September 9, 2010 at 11:05am —
Automotive advertising agencies rely on AdAgencyOnline.Net to surface, review and recommend new automotive advertising vendors and cutting edge automotive advertising applications. The semi-annual Digital Dealer Conference & Expositions have always earned the support of Philip Zelinger, the host of http://AdAgencyOnline.Net and the President of a… Continue
Added by Philip Zelinger on September 9, 2010 at 10:05am —
Added by Ralph Paglia on September 9, 2010 at 6:00am —
Today Google officially announced a change in how they’re serving search results in a more predictive way. The core features include: Dynamic Results, Predictions and Scroll to Search functionality by hovering on Google’s search suggestions. If you’re not seeing the new feature yet you will soon. Based on my research you have a better chance of seeing the changes if Continue
you’re logged into your Google…
Added by Bill Allen on September 8, 2010 at 12:30pm —
Original post: Search volume is decreasing. Should your dealership be scared?
According to Nielsen Wire
, “The number of searches conducted in the U.S. over the last year has decreased by 16%
from 10.5 billion in July 2009 to 8.8… Continue
Added by Matt Murray on September 8, 2010 at 10:07am —
By Maureen Condon
Florida draws millions of retirees from the rest of the country, and, of necessity, has now become the leader in making adaptations in its transportation environment to facilitate safer driving for seniors.
With the Baby Boomers aging and poised to push the over 65 population into tidal wave proportions, it’s time for other states to sit up and take notice.
Here are a few of the steps… Continue
Added by ADP Social Media Rep. Mgmt. on September 8, 2010 at 8:57am —
By Maureen Condon
Shakespeare didn’t give us the answer to this one. He just didn’t have the experience. Continue
But, it’s a question most car owners ask themselves --- at least once every so often. And, there is no universal or simple answer. It all depends….
• On how many miles you drive each year.
• How you use your…
Added by ADP Social Media Rep. Mgmt. on September 8, 2010 at 8:50am —
Automotive is the "next generation" of live chat...The one click application instantly connects the customer "face to face" with your dealership online! LiveAction
has live audio,live file sharing and instant chat, if needed!LiveAction
can be utilized for sales,service and parts, including live vehicle demonstrations,live service up sell,
live parts… Continue
Added by David Baggaley on September 8, 2010 at 6:00am —
An automobile purchase is a huge investment. You need an auto dealership you can trust and a salesman that will help you and sincerely cares about your needs. At Daniels Long… Continue
Added by Ray Lovett on September 7, 2010 at 10:30pm —