Professional Community for Car Dealers, Automotive Marketers and Sales Managers
1) Starting today – Whoever’s email is set up in your accounts will receive, via email, the “Results Page” from the Executive Summary as soon as the applicant finishes the simulation. WOW REAL TIME!!! The Subject Line will be: “The Car…Continue
Added by Ralph Paglia on October 19, 2011 at 11:23am — No Comments
Added by Ralph Paglia on October 19, 2011 at 10:30am — No Comments
Search engine optimization is arguably the single most important aspect of website-based Internet marketing. Many if not most people start their searches online with popular and relevant keywords. The higher and more frequently your website ranks on search engines for these keywords, the more visitors your site will receive. SEO is the practice of improving your website’s ranking by optimizing it for both…Continue
Added by Mina K. on October 19, 2011 at 9:45am — No Comments
Make sure to…Continue
Added by Arnold Tijerina on October 19, 2011 at 6:43am — No Comments
New ‘card-free’ program eliminates usual loyalty program hassles with turnkey process that allows dealers to focus on selling, rather than implementation
Daytona Beach, FL -- October 19, 2011 – DMEautomotive, the industry leader in science-based, results-driven automotive marketing, today announced a new affordable “card-free” customer loyalty program for auto dealerships designed to eliminate the usual…Continue
Added by Crystal Hartwell on October 19, 2011 at 5:34am — No Comments
Added by Ralph Paglia on October 18, 2011 at 12:10pm — No Comments
Drive Time Selects Inilex as GPS Solutions Provider
Phoenix, AZ – October 18, 2011 – Drive Time, the nation's largest dealership with 89 locations specializing in selling and financing used cars to customers with less-than-perfect credit, today announced it has selected Inilex as its supplier of GPS-based vehicle tracking and recovery solutions.
Added by sara callahan on October 18, 2011 at 11:53am — No Comments
Over the last several months, really since speaking at the Digital Marketing Strategies Conference in Napa Valley earlier this year, one of the themes that we've been focused on is this:
"What happens on your Facebook, Twitter, and other social media pages is not nearly as important as what happens on other people's Facebook, Twitter, and social media pages."
Every few months I…Continue
As the economy has continued to fluctuate almost constantly, businesses have been forced to adapt processes and strategies to fit changing economic demands. One of the biggest changes in the automotive industry is that dealers are no longer able to wait for customers to come to them. Dealerships need to ensure that their sales teams are prepared to first find the sales.
Sales people will generally focus on the processes that deliver the dollars, and these processes have changed.…Continue
Added by Mike Gorun on October 18, 2011 at 10:51am — No Comments
It’s a generally accepted practice in the auto retail business: the service department offers the used car department discounted rates. Doing so keeps the recon cost of the vehicle low, which makes the resulting margin and gross higher.
But does it really? I would argue that dealerships as a whole would reap more profit if the service department charges the used car department “door rate.” How so?
First of all, the used car department is a high volume customer. Think of all the…Continue
Added by Mike Esposito on October 18, 2011 at 10:25am — No Comments
As we are in the midst of the 2012 model year, some all new models are now on the market along with several redesigns, one such new model being the Chevrolet Sonic. It seems this fresh new vehicle is trying to steal some thunder from the Ford Fiesta campaigning method by using social media and appealing to a younger…Continue
Added by Amanda Meuwissen on October 18, 2011 at 9:27am — No Comments
Grand Theft Auto – How Citizens Fought for the American Dream
May 14 and 15, 2009 – two days in which Chrysler and General Motors, with the help of the government, literally stole the life’s work from nearly 2,000 business owners.
Two years later, the history from the dealers’ perspective of those days are hitting the bookstores. And they are must reads for anyone associated with the automotive retail…Continue
Added by Cliff Banks on October 18, 2011 at 7:30am — No Comments
I attended the 2011 J. D. Power and Associates Automotive Internet Roundtable and found the information delivered to be data driven, high value and based on thorough market research. The three day event featured an excellent line-up of speakers and panelists, which included the following marketing and…
Added by Ralph Paglia on October 18, 2011 at 7:15am — No Comments
When you are working a deal, how do you direct your sales people? Do you insist they follow your steps to the sale? Regardless of whether you have 8, 10 or even 12 steps, you have a specific process to increase the chances of success in selling and retaining that customer for a long time. So, why don't you do that when…Continue
Added by John Fuhrman on October 18, 2011 at 6:52am — No Comments
Houston, Texas, October 18, 2011, CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the appointment of…Continue
Added by sara callahan on October 18, 2011 at 6:22am — No Comments
ATLANTA and OVERLAND PARK, Kan., Oct. 17, 2011 /PRNewswire/ -- Since AutoTrader.com acquired VinSolutions in June of this year, it has made a number of investments in the company to ensure it maintains its position as the leading software solutions package for dealers.
VinSolutions operates as a subsidiary of AutoTrader.com, and the two businesses continue to collaborate on methods of infusing value into both companies and their customers. There are multiple areas that…Continue
Added by Joseph Little on October 17, 2011 at 4:43pm — No Comments
Added by Ken Beam on October 17, 2011 at 12:05pm — No Comments
Every single time you go to the Doctor’s office, it happens.
They take your “vitals”
They check your pulse, your temperature, your blood pressure and they weigh you.
Your vitals are an indication of how your body is doing…Continue
Does anyone out there have a spread sheet for tracking calls made in a call center.
Added by jkimes on October 17, 2011 at 10:21am — No Comments
It is so frustrating when trying to send a legitimate, valuable email to a customer (future or current), and have it be blocked by a spam filter. While there are some auto dealers that do send emails that might be properly classified as spam, most dealers who have spam issues are sending real emails to real customers. Their email campaigns are being inappropriately blocked by various spam filters.
Here are some tips to avoid the dreaded spam filter in your customer's email…Continue