Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In this webinar, we discussed how search engine optimization and pay-per-click marketing should be working hand-in-hand as an overall search marketing strategy. The industry is way too competitive for dealers to have separate strategies. By applying some basic principals and making smart decisions, dealers can maximize their ROI through search.
Added by J.D. Rucker on February 21, 2012 at 1:40pm — No Comments
In a recent article on Forbes.com, “The Final Frontier: Customer Expectations,” Robert Passikoff points to a shift in the past 15 years: customer expectations have increased significantly, rising 24 percent in all categories. After explaining how customer loyalty is measured and providing an example…Continue
Added by Mike Gorun on February 21, 2012 at 9:00am — No Comments
While some dealerships are successful with their email marketing campaigns, it is a task that can easily fall to the back burner or be neglected. When done correctly, email marketing is an effective way to stay in touch with existing customers, and build a relationship with potential car buyers.
Bellingham, WA—February 21st, 2012—AutoFerret.com announced today that its Automated Virtual Assistant (AVA) has sent her five millionth message to auto dealership customers. Considering that it takes an average of two minutes to compose an e-mail, that means AVA has added 10 million minutes of productivity to dealerships’ Internet sales departments nationwide. For each dealer using AVA, that breaks down to more than 16,000 e-mails that the sales team did not have to write.…Continue
Added by Holly Forsberg on February 21, 2012 at 7:39am — No Comments
Added by Jody DeVere on February 21, 2012 at 6:59am — No Comments
What if you could spot engaged and ready-to-buy shoppers as they browse your dealership website in real-time? How would that transform your Internet Business?
More and more auto dealers…Continue
Added by Justin Braun on February 21, 2012 at 6:39am — No Comments
I came across this post this morning on Search Engine Watch - New Killer Facebook Broad Targeting Options. One of the broad options is an "Auto Intender" category.
The name is a bit of a head scratcher at first blush, but as you can imagine (and…
Your sales representative is sitting across from a customer at his desk. He's presenting a four-square of options for his customer. He notices the customer looking down and typing into an iPad. The customer looks up and says,…Continue
Is your dealership blocking access to Facebook, Twitter, LinkedIn, and other social media sites? If this is the case, are you frustrated with your Dealer Principal's decision to block access?
I recently came across a situation where a large dealership group was…Continue
I remember when online sales leads were the next big thing. Every article you read was about "How to handle and online lead". It's 2012 and you can replace "online lead" with "Negative Review". Everyone's got a answer and not surprisingly, they are pretty much all the same.
So, in the interest of adding my 2 cents, I thought I'd post my take on things:…Continue
Added by David Brondstetter on February 20, 2012 at 6:18pm — No Comments
@NewVisionSales : I have been in the car business for 34 years. I have been a Dealer for 19 of those years. Glynn is the closest I have seen to matching the style and training philosophy that I prefer and that this business desperately needs.…Continue
Added by Glynn Rodean on February 20, 2012 at 10:02am — No Comments
Reputation Management is, and has been, quite the hot topic in business for some time, yet the “proper etiquette” isn’t always clear for most. Now that Yelp is to be among the review forums that allow you to counteract negative reviews, it’s time for a quick brush-up on online review management so that this new development works to your advantage – because mishandling negative feedback can only make it exponentially worse.
To state the…Continue
Added by Camille Forte on February 20, 2012 at 8:08am — No Comments
For the occasional good article or two on BI, you need to wade through pages of crap. Here is an article on Business Insider about cheating Yelp, which falls squarely into the category of "crap" whereby the article falls just short of telling businesses to cheat on…Continue
Added by Ralph Paglia on February 19, 2012 at 7:14am — No Comments
I was standing at the Macy's checkout counter today and decided to "check-in" using FourSquare. That 10 second action saved me 15% of my purchase at the register.
I saved $40 by tapping a few buttons on my smartphone. Do you think consumers will engage with location based…Continue
An interesting report from comScore and I think some premonitions for retail automotive.
Added by Larry Bruce on February 17, 2012 at 9:24pm — No Comments
This year the 2012 Automotive Boot Camp has been expanded with 8 "core" curriculum tracks as well as 16 elective courses. This gives attendees a total of 48 workshops to choose from in May plus the additional keynotes, special events, and networking sessions.
ADM founder …Continue
Added by Brian Pasch on February 17, 2012 at 8:00pm — No Comments
Rolling through the desert at 8pm, we see the first lights. More appear in the distance, and soon the entire landscape is coated in the glow of hotel and casino lights.
“It looks like a bar of gold,” my co-pilot on this trip marveled. “Just a ridiculous amount of life surrounded by the desert.”
We were heading into Las Vegas for the NADA Convention, and this was an awesome welcome to the city for us. Much like those lights, the convention energized me (despite…Continue
Added by Will Michaelson on February 17, 2012 at 2:36pm — No Comments
American Express and Twitter announced a new pilot program starting in March for 10,000 Amex small business owners. Car dealers looking for new tools in their Automotive Advertising strategy, should take note of this limited trial.
The Amex program will allow business owners…Continue
Added by Brian Pasch on February 17, 2012 at 9:30am — No Comments