Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Member Blog Posts (10,448)


Influencer
Why Do We Limited Investments In Education That Maximize Operating Profits?

How many dealerships do you know where only one person is budgeted to attend educational conferences/workshops designed for digital marketing, social media, or BDC operations.  How many people from your dealership attended NADA this year?

 

Have you known a dealership that relied heavily on one person to lead their online strategy only to see the new "hot" dealership down the road lure them away? In most cases, the dealership is left hanging without a…

Continue

Added by Brian Pasch on April 11, 2012 at 10:30am — 4 Comments


Influencer
There is too much waiting

Don’t you think there is too much waiting going on? I don’t mean the kind of waiting we do for a burger at the local drive thru or waiting for the mail to arrive.

And it’s not the other kind of waiting we do these days “plugged in” as we are.

Heck, we all know that in this…

Continue

Added by Leonard Buchholz on April 11, 2012 at 7:00am — No Comments


Influencer
General Motors Approves Contact At Once! as iMR Match Eligible Turnkey Vendor for Dealer Chat

GM Approved Dealer Chat Vendor

Participating dealers can use IMR match funds for live dealer chat powered by Contact At Once!



Contact At Once!, the leading dealer chat provider to the automotive industry, today announced that General Motors has approved the company as an iMR (inMarketRetail) Match eligible turnkey vendor for live dealer chat. All GM dealers who are a part of this program can now use iMR funds for Contact At Once!…

Continue

Added by Aaron Hassen on April 11, 2012 at 4:13am — No Comments


Influencer
What do Dealers Have to Say About Their Service Rewards Programs?

Two weeks ago I posted a blog on this site detailing hard facts, numbers and results from dealerships’ loyalty programs. But sometimes facts aren’t enough and dealers want to hear what other dealers are saying.

 

In our latest ebook, titled “The Hard Facts and Financial Impact Report: Auto Dealership Loyalty Programs & The Effects They Have on Profitability,” we…

Continue

Added by Mike Gorun on April 10, 2012 at 12:51pm — No Comments


Influencer
Top 10 Automotive OEM Websites

Top 10 Automotive OEM Websites as Measured by Hitwise for December 2011...

Download the Data in Excel file format:…

Continue

Added by Ralph Paglia on April 10, 2012 at 12:00pm — No Comments


Influencer
Pinterest – Visual Social Media

 

Pinterest is an online social pinboard for images and websites that users can enjoy and share in a single location. “Think of it as a visual way to bookmark websites,” says automotive industry marketing blog…

Continue

Added by Amanda Meuwissen on April 10, 2012 at 11:17am — No Comments


Influencer
Automotive Consumers Vastly Prefer Email for Direct Marketing Messages

Automotive Consumers Vastly Prefer Email for Direct Marketing Messages



Email is by far the most popular channel among…

Continue

Added by Ralph Paglia on April 10, 2012 at 11:00am — 1 Comment

New Apps to Support Dealers

Autoremarketing | HookLogic Releases   New Apps to Support Dealers

Source: autoremarketing.com

Auto Remarketing reports on   the latest news from the used car, certified pre-owned, remarketing, auto   auction and auto finance industries.…

Continue

Added by Clarence U Romero on April 10, 2012 at 10:49am — No Comments


Influencer
Getting Your Data Out Of Google - It's Easier Now

In the past if you’ve ever tried to get your data information out of Google for gmail or Adwords, or any of the many Google products, you know that it has been a nightmare. Searching the web for instructions on how to get your mail out of gmail was an exercise in frustration reflected by hundreds of negative emails in…

Continue

Added by Brett Stevenson on April 9, 2012 at 3:30pm — 1 Comment

Automotive Accessories Sales Tool works on iPad & Tablets

Automotive Accessories Sales Tool works on iPad & Tablets

Did you know that Insignia’s technology used to sell accessories in dealerships works on the iPad and tablet technologies. As many of our dealership customers move to provide more mobile sales tools to their staff, Insignia supports this by providing our automotive accessories…

Continue

Added by Ashley Poag on April 9, 2012 at 1:14pm — No Comments

Automotive Internet Sales and Google’s ZMOT for Car Dealerships

Automotive Internet Sales and Google’s ZMOT for Car Dealerships

By now, nearly everyone has heard of ZMOT and how it might possibly be relevant for the automotive…

Continue

Added by Sean V. Bradley on April 9, 2012 at 12:52pm — No Comments

More ZMOT!....Really?

ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.

There is not ONE ZMOT in Automotive there are TWO

  • People spend as much time consuming online media as they do off
  • Targeting is getting better & faster online,…
Continue

Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments

The Masters Champions of Automotive Internet Sales

Who Would You Nominate for a "Green Jacket?"

As the best golfers in the world compete for the …

Continue

Added by Adam Ross on April 7, 2012 at 8:00pm — No Comments


Influencer
From the Trenches - Who do you want to be?

 

Nobody expects the average salesperson to be able to do what the guy in this video (Ken Beam) does, but this is why he is a top salesperson and gives his competitors a run for their money.  What are you doing to be competitive in this business? 

 

I don't know Ken personally but I…

Continue

Added by Tom Gorham on April 6, 2012 at 5:00pm — No Comments


Influencer
Results: The Second "R" in Sifting Through Automotive SEO Providers

Much of what happens behind the scenes in search engine optimization is shrouded in mystery and secret sauces, but there's one area that is extremely tangible: Results. The goal is to sell more cars. To sell more cars, you need more leads. To get more leads, you need more traffic. SEO can provide…

Continue

Added by J.D. Rucker on April 6, 2012 at 2:30pm — 1 Comment


Influencer
Photo Overlays

Does anyone know of a good company for Vehicle Photo Overlays?

Added by Byron Womack on April 6, 2012 at 11:44am — No Comments


Influencer
From the Trenches - Ralph Paglia's "Fundamental" Presentation at DD12

 

I would never consider missing a presentation by Ralph Paglia when I am attending a conference where he is a speaker.  Having followed Ralph for years now, I appreciate the depth and detail of his knowledge and experience of the Internet side of the Automotive industry.

 

So I was…

Continue

Added by Tom Gorham on April 6, 2012 at 11:30am — 9 Comments

It's Time That You Stop Making Excuses For Your Salespeople

I hear it all the time. I can't get them to follow up. They spend more time smoking and cutting up than working. I have to block Facebook and other sites to keep them from surfing the internet. About the last part, why don't you get the phone at the dealership shut off and then forbid cell phones in the workplace?…

Continue

Added by David Johnson on April 6, 2012 at 9:46am — 4 Comments

ADM Blog Topics by Tags

Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

1. Sales Trainer

Posted by JoAnna on January 12, 2016

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service