Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Yet in “To Sell Is Human: The Surprising Truth About Moving Others,” Daniel H. Pink contends that most of us, regardless of job title or…Continue
Added by Bill Cosgrove on July 13, 2013 at 12:09pm — No Comments
A wise person would have taken my mother’s advice the first time.
Alas, when it comes to shopping online there are hurdles and derailments in every corner, waiting to sabotage your efforts. And…Continue
Added by Bill Cosgrove on July 13, 2013 at 6:51am — No Comments
You should know up front that this is not about writing a bad headline and how to fix it. There is plenty of great advice out there to help you make sure your content gets read and doesn’t end up on the Island of Misfit Posts.
This is about writing a bad headline……Continue
Added by Bill Cosgrove on July 13, 2013 at 6:31am — No Comments
AutoCon 2013 Agenda
The AutoConnections Conference and Exposition at the Aria Resort and Casino Conference Center
September 4th through September 6th, 2013…Continue
Added by Ralph Paglia on July 12, 2013 at 9:30am — No Comments
Came upon the following article this morning and thought it of interest to the community.
What are ya'lls thoughts?
Added by Curt Kelley on July 12, 2013 at 7:32am — No Comments
Added by Bill Cosgrove on July 12, 2013 at 6:30am — No Comments
Sean V. Bradley Training Internet Sales Directors On Projections & Forecasting - Automotive Sales
Added by Sean V. Bradley on July 11, 2013 at 1:14pm — No Comments
I came across an interesting article in Forbes the other day that examined why Apple has such loyal customers and how they plan to increase that…Continue
Added by Richard Holland on July 11, 2013 at 7:00am — No Comments
Google can’t seem to make up their minds...
That being said, they sneakily introduced a change that I believe most businesses (and consumers)…Continue
Added by Arnold Tijerina on July 11, 2013 at 5:30am — No Comments
National car lease marketplace Swapalease.com reports its latest lease customer credit approval information, with positive trends continuing into the halfway mark of 2013. According to data from Swapalease.com, the year-to-date credit approvals rate recorded at the end of June was 73.9%, down just slightly from 75.3% approvals in May.
Swapalease.com considers a healthy rate when credit approvals reach 70% of all applications. Credit is extremely important in car leasing, and…Continue
Added by John Sternal on July 10, 2013 at 2:01pm — No Comments
More than a dozen years ago, I learned a priceless life lesson from Grant Cardone – to use proven sales techniques “every day, every time, without fail, no exceptions”.Continue
Listening to Grant Cardone, I have determined that I am 100% a "Hater". Hard thing to say and repeat out loud. I am a hater. So are you, too? If so, what are you going to do about it? I'm learning that sitting around hating on your job does nothing but kill you. If you want to increase your business, stop hating your job and do something about it.
Sean talks about the "3 Minute Book" in a lot of his references and especially today in "Make Money Monday". It's not hard to do. Make your…Continue
Added by Zach Dunn @YourAutoGuyZach on July 10, 2013 at 10:17am — No Comments
Added by Bill Cosgrove on July 10, 2013 at 8:00am — No Comments
There has been a lot of posts online and in forums on the best practices of car dealer livechat. While those best practices are legit, there is one thing that some…Continue
Added by Ketty Colom on July 10, 2013 at 7:46am — No Comments
Press releases are a great way to promote and disseminate information about your company. I’ve written many articles on how to write and optimize press releases to increase the chance of being discovered amongst the hundred or thousands…Continue
Added by sara callahan on July 10, 2013 at 6:32am — No Comments
What would you say if a customer asked "Why should I buy from you?" Everyone can compete on price, but in order to gain more customers and increase your sales, you need to have a competitive advantage. What's yours?
In this week's Think Tank Tuesday, I'll explain why it's important to set yourself apart from all the other dealers in your market, and how to do so.…
Added by Paul Potratz on July 9, 2013 at 2:56pm — No Comments
Trying to stay one step ahead of all the Google changes is impossible, but being ready for that change and adapting to it is your dealerships best bet to stay current and relevant. With over four trillion searches a day through the search engine giant, it’s easy to get lost in the clutter that is on the web if you’re not keeping up. And Google has done it again with Google Adwords Enhanced…Continue
Added by Jim Flint on July 9, 2013 at 9:00am — No Comments
Remember your first days in a dealership and the fundamentals the sales manager drilled into your head. That was good advice. We tend to forget a lot of it over time and as experience adds up.
Yet neglect of the fundamentals can cost sales. This is especially true when working certain opportunity categories. Consider these challenging ones:
Added by Jeff Cotton on July 9, 2013 at 8:07am — No Comments
We hope you had a fantastic holiday and are ready for a full week of auction activity, wholesale transactions and retail sales. From the joys of celebrating America’s birthday, please take a moment to remember the hero firefighters in Arizona and their families.
Overall Used Car Market
It was a short week within the market but there is still plenty happening that may have an impact on your business. The auctions that…
Added by John Sternal on July 9, 2013 at 6:43am — No Comments
One of the most brilliant minds in search and digital marketing will teach dealers how to prioritize their online content marketing strategies and reach qualified customers through local search, mobile and social media marketing efforts in light of recent algorithm changes.
Salt Lake City, UT – July 9, 2013 – DrivingSales today announced that Danny Sullivan,…Continue
Added by Crystal Hartwell on July 9, 2013 at 6:16am — No Comments