Professional Community for Car Dealers, Automotive Marketers and Sales Managers
That question often depends on who you ask. Salespeople will talk about the dealer up the street or across town who is absolutely giving the cars away. F&I will talk about lenders who seem to favor other dealers and cost them deals. Managers will discuss factory incentives, advertising, and the like. But is that what we're really up against?
After 33 years in the business and over 15,000 salespeople and managers trained, I think there's more to competition than we…
Added by John Fuhrman on June 28, 2012 at 7:49pm — No Comments
Check out this blog by Jenn Mayer as she tells why you as a dealership should be using Google+ and how to use it!
Previously, Google Places was always on the “SEO checklist” for dealerships and other…Continue
I created a video that gives a brief overview of the Google Cars program, officially called the Google Commercial Unit For Cars (CUFC). A few more details on the program are now available but dealers still have a number of questions left unanswered.
Take a minute to watch the video and see my comments at the bottom of this page.…Continue
Added by Ralph Paglia on June 28, 2012 at 9:04am — No Comments
Before I decide to make a purchase on any big ticket item, I search the company’s name in Google and see the rating the business received. I also read a couple of the customer reviews. I, like most shoppers, am turned off by bad reviews. Shoppers are using the Web now, more than ever to research and review companies.
Which rating service should dealerships pay most attention to? Google and here’s why:
I googled a local dealership here in Orlando, and the first…Continue
It's hard to get people excited about Google+ because of the seeming lack of engagement there, and adoption for car dealers is still very low even among those who have gotten into social media marketing. Even though Google+ doesn't have…Continue
Added by Timothy Martell on June 28, 2012 at 6:02am — No Comments
AskPatty.com and the Certified Female Friendly® program are sponsoring the first ever Diversity Women's Issues track at a large automotive industry event during the 2012 AutoConnections Conference & Expo…Continue
Added by Jody DeVere on June 27, 2012 at 12:30pm — No Comments
This isn't going to be a long rant because I do most of my ranting in the video below, but it all definitely needs to be said. Taking an image that someone else took from one of the various picture-sharing sites on the internet and then slapping your watermark on it is a very poor practice. It's dishonest. It's a potential hit to your reputation. It's a little creepy.
One thing I do not mention in the video is that it reduces the chances that someone else will share the image from…Continue
As we all know, Google made a HUGE shift on May 30th, when they moved all Google Places pages to Google+ Local. We are 1 month since the announcement and shift, and I wanted to share some of my experiences and observations so far. …Continue
One of the founding tenets of Dealers United is that our Member-Dealers will ALWAYS be GUARANTEED the LOWEST price, and BEST terms and conditions for every deal. We stand by that; and we demand this be written into every vendor agreement.
Yesterday, one of our members discovered a lower price than their current deal with a signed vendor. The price was only $38 below the Dealers United Members’ Only Price and it was for a long-term contract, but it is important to us to…
Added by Matt Buchanan on June 27, 2012 at 11:22am — No Comments
Mobile applications are in massive use today, and projected to overtake desktops as a preferred method of connecting to the internet in the very near future. That’s according to multiple sources, including DudaMobile’s new infographic illustrating the Top Five Industries to Go Mobile on Mashable. The same infographic shows the automotive industry to be in the top five but in last place, with…Continue
Added by Jim Fitzpatrick on June 27, 2012 at 11:01am — No Comments
So, you don't get social huh? You're not seeing the return the guru promised in his blog post? Don't worry, you're not alone. One of the biggest reasons for social failure is that most businesses use it as a bolt on. That is, they just attach it to whatever it is that they are doing and pray that's enough. I'm here to tell you that it's not. Even if the…Continue
Added by David Johnson on June 27, 2012 at 7:54am — No Comments
Industry’s most authoritative profit-building event offers complimentary rooms for meetings of up to 140 dealers, pre- and post-summit
SALT LAKE CITY, UT – June 27, 2012 – The 2012 DrivingSales Executive Summit (DSES), the most authoritative profit-building event for innovative dealers, is providing private meeting space so dealer attendees can further facilitate peer-sharing,…Continue
Added by Crystal Hartwell on June 27, 2012 at 5:30am — No Comments
There is major change coming to the automotive SEO industry, change that could shake-up many company's SEO strategies down to foundation. These days, many people still rely primarily on link building to achieve results. Too often you see poor…Continue
Google is testing out its advisor product with car dealers/buyers in the San Francisco Bay area. After having a mild heart attack and visions of "Tru Car" on steroids, I quickly realized that it will simply force marketing companies to re-structure their dealership offerings.
Although I am not aware of the ins and outs of its paid search as it pertains to car dealers, what I first noticed is that new car pictures are found on the front page of a search. As a car shopper, I would…Continue
Added by James Bazuik on June 26, 2012 at 11:33pm — No Comments
I came across an article recently on LinkedIn called, "Selling Your Age As A Benefit. How Do You Make Your Most Effective Case During A Job Search?". (Blush) I have yet to read the article. But a…Continue
Added by Tom Gorham on June 26, 2012 at 7:00pm — No Comments
The truth is, selling cars and becoming a True Professional is not easy. Yes, selling cars is easy for some and tougher for others. With a great desk manager and some superior training you can even make good money, this series is more about how to make great money every day, not just a few time a month.
That being said there are a few thing you should do to…Continue
Added by Craig Darling on June 26, 2012 at 4:44pm — No Comments
We've talked for years in automotive retail about “The Road to the Sale”, and I’m clearly one of the many supporters of that path to sales success. However, too many of us are still on "The Road Less Profited". Why? Because we are not getting more sales (and…Continue
In this competitive market, we hear from many dealerships that they are struggling to engage their customers in two-way conversations. In particular with Internet leads, increasing the contact rate and getting the customers to respond can be a challenge since many customers receive emails and calls from several dealers in a short period of time. So what can you do to stand out and encourage a response?
Besides the best practices we all know about (respond quickly, give…Continue
Added by Josh Vajda on June 26, 2012 at 2:53pm — No Comments