Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Winter 1982. I was the F&I manager for a Chrysler, Plymouth, Jaguar, Deloreon dealer. (One of my better career moves.) It was also a time that was very troubling for Chrysler. They had gotten their loan (bailout) from the government and had cut back on their field support. We got the memo that some of each dealership staff would volunteer for the New York Auto Show. Each of us would have to go to the city and spend two hours at the Chrysler booth. (And we still had to pay for our…Continue
Added by John Fuhrman on November 7, 2011 at 5:31am — No Comments
Doug Van Sach named vice president strategy and analytics; Robert Silberman heads CRM and product strategy for automotive marketing leader
Daytona Beach, FL – DMEautomotive, the industry leader in science-based, results-driven automotive marketing, today announced two key appointments to further bolster its expanding Strategy and Analytics team. Consumer behavior and data analytics expert…Continue
Added by Crystal Hartwell on November 7, 2011 at 5:12am — No Comments
“It’s not your website provider’s job to give you a working website. It’s their job to give you a functional one; it’s your job to make it work”
What does that mean…REALLY?
• It’s Your Job – to know what keywords to rank…Continue
I have written a number of articles which share my opinion that Dataium will dramatically change the way car dealers will operate their online business.
Dataium's business model is not without controversy so I encourage you to have an open mind and join this free Webinar hosted by PCG on Monday November 7th at 2:00 pm.
Added by Brian Pasch on November 6, 2011 at 5:00am — No Comments
With all the recent buzz about Apple's new Siri application, which is part of the latest Apple iOS…Continue
In the last quarter-century, Asian automakers have emerged as some of the leaders in the luxury segment. Acura was the first to hit the market and have been a leader ever since.
This infographic by TK Carsites breaks down that history. Click to enlarge and embed it on your site with the code posted below one you click through.
Added by J.D. Rucker on November 4, 2011 at 2:00pm — No Comments
Google, in an effort to help small business ensure they have an effective mobile website, has launched "GoMo". This website (http://www.howtogomo.com) lets users learn about why having a quality mobile site is important, test how your site looks in its mobile version, and find resources to help if your mobile site isn't quite up to par.
Added by Ralph Paglia on November 4, 2011 at 6:00am — No Comments
DealerRater® Launches PrivateBuy™
in Association with CarWoo!
DealerRater and CarWoo! join forces to offer DealerRater consumer members PrivateBuy - an online service that provides auto…Continue
Added by Ralph Paglia on November 3, 2011 at 6:30pm — No Comments
There is a rather simple formula when it comes to getting the MAXIMUM return on your investment in Social Media.
It’s so simple…..it might overwhelm you!
And while the formula is simple…..the actual implementation is the hardest part!
At ActivEngage, we are our own largest customer. We use the very live chat and real-time analytics reporting software that we sell to dealers every day to engage visitors on our website and to provide the managed live chat service for…Continue
Added by Justin Braun on November 3, 2011 at 7:30am — No Comments
Being part of working from my satellite office for close to 5 years, I cannot imagine it any different if I went internal. I have been asked several times on how I do it, what I do along with much criticism to that effect. For example “You must have a lot of time” and such, trust me you will find yourself more busy working from your external office than you would…Continue
Added by Jennifer Schrader on November 3, 2011 at 5:52am — No Comments
Added by Joseph Little on November 2, 2011 at 9:11am — No Comments
Added by Arnold Tijerina on November 2, 2011 at 8:12am — No Comments
I read this article on GfK's website, and thought about the ADM community. What do you think about these statements?
As a Gen-Y myself, I can understand why we're not brand-loyal. As I am interested in what phone I should get, I also want the right features in the car I drive. Some brands can't offer that on a regular basis. I know I've posted a statement…Continue
Added by Will Michaelson on November 2, 2011 at 6:53am — No Comments
One thing about Google, they are not afraid of trying something, then walking away from it when it is not adopted on a large enough scale...…
Added by Ralph Paglia on November 2, 2011 at 4:00am — No Comments
Added by Ralph Paglia on November 1, 2011 at 7:13pm — No Comments
Added by Dmitriy Goroshin on November 1, 2011 at 3:39pm — No Comments
A good loyalty program consists of much more than simply rewarding your customers’ repeat business. In many ways, the repeat business generated by customer rewards is only scratching the surface of the loyalty and retention benefits available with such a program. A recent article published by ITC Infotech details how businesses can include customer-centric processes in implementing their customer loyalty programs…Continue
Added by Mike Gorun on November 1, 2011 at 10:40am — No Comments