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All ADM Member Blog Posts (9,507)

Why You Need A USP

You've just gotten comfortable at the dinner table.  The food looks great and it's one of the rare occassions where the whole family is there.  The conversation is interrupted by a ringing phone and on the other end of the line, "Good evening, my name is_______ and I hope I haven't interrupted anything but I have some fantastic news about your eligibility for  more insurance coverage..." 

 

How excited are you about calls like that?

 

Yet, if you have a family, a…

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Added by John Fuhrman on September 6, 2011 at 6:52am — No Comments

Social Media Marketing Analytics Reporting Example

AddThis  

AddThis Analytics Summary

Profile: ralphpaglia — Aug 28,…
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Added by Ralph Paglia on September 5, 2011 at 12:30pm — No Comments

NJ VW - PreOwned Specials via Video at Douglas Volkswagen in Summit NJ! ala Ken Beam!

 

*Get some popcorn, sit back & watch Ken Beam

Show-n-Tell you all about these excellent PreOwned Specials at Douglas Volkswagen!…

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Added by Ken Beam on September 4, 2011 at 8:11am — No Comments

Holiday Travel Idea - Join Me In Scottsdale This December

I just booked my airfare to be in Scottdale Arizona from December 26th through January 1st at the Hyatt Regency Scottsdale Resort and Spa at Gainey Ranch.  I stayed at this hotel earlier in the year for a 20…

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Added by Brian Pasch on September 3, 2011 at 9:36am — 1 Comment

We Are Just Scratching The Surface on Dealer Education

In my recent post entitled "Fall Conferences Reflect Choices in Automotive Education", a comment by my friend Phil Zellinger was shared which deserves further commentary.  Here is what Phil said.

 …

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Added by Brian Pasch on September 3, 2011 at 6:00am — 1 Comment

Ban This! New Rules for Dealers Using Twitter

Ban This! New Rules for Car Dealers using Twitter as part of their Social Media Marketing Strategy...


"Sorry, the account you were headed to has been suspended…

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Added by Ralph Paglia on September 3, 2011 at 3:00am — 1 Comment

Postrank Website Engagement Report Example





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Added by Ralph Paglia on September 3, 2011 at 2:00am — No Comments

GM Reviews $3 Billion in Advertising Media Buys

What's Behind GM's $3 Billion Review: Cost Cutting

U.S. Budgets May Also Be Trimmed

By:

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Added by Ralph Paglia on September 2, 2011 at 8:00pm — No Comments

Google; Where Does It Makes The Most Money?

http://www.wordstream.com/images/where-does-google-make-its-money.png

Added by Ralph Paglia on September 2, 2011 at 5:03pm — No Comments

NJ VW - A very cool 2008 Beetle Convertible Ad ala Ken Beam! Click-the-Pic!

AAA-REd-08-BeetleConvert.jpg  
 2008REdBeetleGIF.gif

 2009 Volkswagen Beetle

Convertible SE…



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Added by Ken Beam on September 2, 2011 at 2:37pm — No Comments

Are You Training Your Replacement

In 1982 I had the biggest blessing ever in the car business.  "Bruce" hired me as a sales person.  Bruce was the GM of a small Ford store in NJ and I was still finding my way around the business.  All I knew for sure was that I wanted to be a sales manager.  At that time, I couldn't tell a good one from a bad one but I still wanted to be one. …

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Added by John Fuhrman on September 2, 2011 at 12:42pm — No Comments

Every Challenge Has Three Choices

Isn't life funny?  Things happen all around us.  Sometimes you pay attention and somethings should be ignored.  But, as the old saying goes, life isn't about what happens to us, it's about what we do when something happens.  As a member of this planet for over 55 years, I've come to the conclusion that there are just 3 choices to everything in life.  While some of you may think I'm over simplifying, take a few minutes to finish this article and see what I mean.

 

To keep things…

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Added by John Fuhrman on September 2, 2011 at 12:37pm — No Comments

Hiring Mistakes Dealers Make When Looking For Sales People

 

Let's be honest, placing ads for hiring sales people is the least fun thing to do in the business.  You have to design it, place it and then wait.  And, since your primary role is to sell, service, and deliver vehicles, your creativity just isn't into this.  You never know when an interview will show…

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Added by John Fuhrman on September 2, 2011 at 12:29pm — No Comments

1 Reason not to Attend Digital Dealer 11 This Fall

You may remember I wrote an article in February of this year, titled, "1 Reason NOT to attend Digital Dealer 10." The premise of which was based upon the ideals set forth in The 7 Habits of Highly Effective People in which I made the argument that those operating even at the highest levels of management were doing so with solely their best interest in mind…

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Added by Timothy Martell on September 2, 2011 at 10:56am — 5 Comments

MuddTV.com Debuts Sept. 8th at 10:30 am CST

Mudd Advertising Launches Mudd TV Nationally September 8th

 

Cedar Falls, Iowa – September 2, 2011 – Due to the high market demand for speed, strategy and execution, Mudd Advertising is launching Mudd TV as an interactive tool to help auto dealers quickly get solutions today for their marketing efforts. This creative solution will premiere nationally “live” Thursday, September 8th at 10:30 a.m. CST on MuddTV.com. Viewers may interact with the live webcast via…

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Added by Heather Wirtz on September 2, 2011 at 10:54am — No Comments

Social Media Sales Event- Last Monday

A few suppositions…

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Added by Joe Spagnualo on September 1, 2011 at 3:29pm — 2 Comments

In an Emergency, How Prepared is Your Dealership?

Within the past year, Maryland has been hit by an earthquake and a hurricane (in the same week!), as well as a huge snowstorm, all fairly uncommon occurrences in our state.  While DealerOn, both the office and our employees, were lucky enough to dodge any real damage, it definitely made us all think about how prepared we are for these kinds of emergencies.…

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Added by Ali Amirrezvani on September 1, 2011 at 12:34pm — No Comments

USAA Insurance Agents Sending SOLD Customers to ZAG, anyone else having this issue?

So, today one of my sales reps had his day ruined with this email:

Good morning, Ted,

So glad you are back on the grid.

I have a concern and that is that when I spoke with USAA, they told me about a service they offer which is to look for the best price for a car. I used it and was given a price of $27,025 for the car we are purchasing, although without the leather seats. We are blaming ourselves for not shopping around, but we are hopeful that you can give us some…

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Added by Jennifer Greenberg on September 1, 2011 at 8:00am — No Comments

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