Professional Community for Car Dealers, Automotive Marketers and Sales Managers
As with any site, the more exposure received the better it is for your brand, in particular organic exposure. Organic is content seen by people on the site and is numbers or views that are not inflated with fake or irrelevant accounts. Although once upon a time where views came from didn’t matter, today in social media it…Continue
The good folks of Microsoft Tag prepared a neat infographic to illustrate the world of mobile marketing and why this (mobile) channel is so important. Here are the highlights:
We haven’t talked about Pinterest on the blog for awhile, so we wanted to revisit the budding social network. Recently they’ve made some pretty major moves by cutting out fake users and allowing business accounts to authenticate themselves, and they just keep progressing into “necessary for …Continue
Added by Timothy Martell on January 15, 2013 at 10:30am — No Comments
We’ve all come across it, a negative review. It’s almost like a scarlet letter. You know it’s around but you really don’t want to address it. That’s probably the worse thing you could do, so the question remains -- how do you respond to a negative review?…
In 2011, Justin Timberlake and Specific Media bought the dying music social network MySpace away from News Corp. for just $35 million. I say just $35 million because News Corp. originally invested $580 million to the music site a few years prior to that when the site was still very popular.
Justin started to hype up the new MySpace redesign this past September, but today was the official launch of the full redesign for all…Continue
Added by Stephanie Young on January 15, 2013 at 6:00am — No Comments
When Google+ first launched to the public in September 2011, it became the fastest growing social network. Despite its rapid adoption, however, it garnered mixed reviews. While users seemed eager to try it out, it was just another social network that didn’t seem to offer anything significantly…Continue
Added by Joe Schwartz on January 15, 2013 at 5:30am — No Comments
In many ways, the standard thinking about your marketing no longer applies when it comes to what’s happening online. Two of the largest components, search and social, are in a constant state of flux. For better or for worse, the big players like…Continue
A recent post discusses the growing trend of using…Continue
The “About” section of her Facebook page jumps from her Rutgers education to her bust size without batting an eyelash. She lists Turn Ons and Turn Offs after her ambition to get an MBA. She insists that “it’s always better on top” with a wink, tags every video with the acronym V-LIPS, and she’s here to tell you how to sell cars.
I was introduced to Jamie Lynne, aka CarDoll, through a video she…Continue
This caught my eye, I hope you are as energized by this kind of innovation as I am. For me, it is an exciting harbinger of things to come in the not too distant future.
Added by Joe Schwartz on January 14, 2013 at 8:30pm — No Comments
"Online Advertising Trends - October through December 2012"…Continue
With Google Local, formerly known as Google Places decision makers are scrambling to understand how ORM algorithms will drastically affect SEO rankings and high Google scores. Google says Google Local is “a simple way to discover and share local information.” Sounds like business listing are becoming more social.…Continue
Added by Sean V. Bradley on January 14, 2013 at 9:30am — No Comments
Overland Park, KS – January 14, 2013- VinSolutions has announced the launch of VinMobileTM 2.0, a new mobile CRM…
Added by Joey Little on January 14, 2013 at 9:00am — No Comments
The New Year has rung in and the Holiday Season is officially over. That means it is time to get revamped for the New Year and ensure your Dealership is staying ahead of the times when it comes to your social media strategy. You might already have one and think that it works so no need to fix it and you may be…Continue
We’re hearing lots of talk about resolutions to keep in the new year. Promises to eat better, quit smoking, save more money, and tour the world are being made all around the nation right now. Have you resolved to make 2013 the year to dominate digital at your dealership? ActivEngage can help you with that. In our…Continue
Added by Ketty Colom on January 14, 2013 at 6:38am — No Comments
As with all things in life, there are better ways and worse ways to engage in video marketing. It's an extremely powerful all-around tool: he equipment is now cheap enough for most dealers to afford, YouTube provides a common space for uploading and sharing videos, and you can potentially reach millions of people with a hit video.…Continue
Added by Joe Schwartz on January 14, 2013 at 6:00am — No Comments
It’s on thing to have people like your business. It’s another thing to have them “like” your business, as in on Facebook. Your customers may like you, but there’s a good chance that they won’t like you on Facebook. There are two primary reasons for this: (1) some people simply don’t like very many brands at all on Facebook,…Continue
PCG Consulting has just announced that attendees of the 2013 Digital Marketing Strategies Conference (DMSC) will be the first to be able to obtain copies of their latest book for car dealers; "Selling Cars in The Digital Age".
Car dealers who are looking to…Continue
Added by Brian Pasch on January 13, 2013 at 9:15pm — No Comments