Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Boca Raton, FL - (June 20, 2011) -- PSCars.com today announced that it is now licensing three core components of its online vehicle shopping technologies to help dealers offer more compelling features for online shoppers on their own dealership websites.
“When we’ve shared our technologies with dealers, we inevitably hear the same question: ‘Can I get this for my website?’” says Dan Kodsi, PSCars.com CEO.…Continue
Added by sara callahan on June 20, 2011 at 6:08am — No Comments
The following charts and monthly traffic analysis is provided by Compete, Inc. which is the same marketing research company that Google frequently utilizes to measure and report on website traffic and engagement by Internet users.…Continue
By now, we all know the value of SEO, or “search engine optimization,” and we potentially use it in our arsenal of automotive marketing. But to many of us, including those who work with it, SEO is a big mystery. According to Google, there are over 200 SEO factors that go into search results. No one individual can know all of these.
We all want our page to be at the top of the results whenever somebody does a Google search and we are likely…Continue
Added by Stacy Mueller on June 17, 2011 at 7:18am — No Comments
Added by Ken Beam on June 17, 2011 at 5:29am — No Comments
The yellow banner ad on the right side of this website page is not a remarketing advertisement, but if you have visited the PCG Pit Stop website, you may have noticed that our ads are following you around the…Continue
This week, two American luxury brands, Lincoln and Cadillac, began rolling out facility redesign initiatives, at significant expense for their dealers.
The question is, do facility redesigns help dealers sell more vehicles?
Ford Motor Co. began talking to its Lincoln dealers last year about the investment they would have to make in their stores if they wanted to continue selling Lincolns. A meeting last week in Detroit with approximately 120 Lincoln dealers…Continue
Added by Cliff Banks on June 17, 2011 at 3:38am — No Comments
I am not kidding when I say "Hot Product...Big Money".
Toyota/Hyundai/Kia in prime location where the average closing ratio is…Continue
Added by Stan Sher on June 17, 2011 at 12:04am — No Comments
Link to Press Release:
Added by Brian Pasch on June 16, 2011 at 11:34am — No Comments
Google has always enabled you to track what people say about you online with Google Alerts but they have now made it easier for anyone to track their online reputation with a new tool in the Google Dashboard called "Me on the Web".Continue
Put your dukes up and you better believe it that each and every day more dealers are creating a Facebook Profile Page to represent their dealership brand…. I scratched my head wondering why in the world is this still happening! I think I have figured it out.
From Search Engine Journal 6-16-11:
The QUESTION: Google has been open about using social data as a metric in the search ranking, but the company has only…Continue
While we dig deep into Demographics’, Geographic’s, niches, ideas, social media, digital, traditional marketing and analyze who buys what and for how much, let’s not forget about who really controls the wallet in MOST households.
Almost 84 million women right here in the USA is a mom. They are probably the most powerful consumer group of all, controlling 85% of household spending, according to Mintel International.
In the automotive digital/traditional marketing world, it is…Continue
Don Graff Auto Facebook
I have to get something off my chest. I am really tired of hearing people tell me how bad…Continue
Added by Stan Sher on June 15, 2011 at 2:06pm — No Comments
The morning routine has always been around. It used to begin with sitting down at your desk with your cup of coffee and checking the latest faxes and memos. Maybe you had time to sneak a look at the newspaper for work-related ‘research’ (also known as last night’s box scores). Fast-forward a few years and the routine has slightly changed; Memos turned into emails and your cup of…Continue
Added by Jennifer Schrader on June 15, 2011 at 5:54am — No Comments
Added by Ken Beam on June 15, 2011 at 5:00am — No Comments
San Francisco, CA -- June 14, 2011 -- izmocars (http://www.izmocars.com), the leading business solutions provider for the automotive industry today announced that its vehicle photography…Continue
Added by Crystal Hartwell on June 14, 2011 at 2:55pm — No Comments
Product Glitter & the Lack of Customer Service
We’ve seen it all from amazing products, features, Suites & Ties, High Tech Gadgets & Gizmos when presenting the product(s) to your group or location. The viewing of Glam & Glitter to provide the solution for what you are looking for to make your job easier and more productive.
Then the “Ink hits the paper”……. You get your product you wanted and have been waiting for. Now what?…Continue
Added by Jennifer Schrader on June 14, 2011 at 6:56am — No Comments
When Macy’s Inc. was established as a national brand in 2004, its leadership insisted that each store stay connected to its local community. The resulting “My Macy’s” localization initiative gives stores the latitude to be good corporate citizens in their communities while selecting…Continue
Added by Ralph Paglia on June 13, 2011 at 11:30pm — No Comments
Most people know that I'm generally not a proponent of social media for most dealerships simply because the fact is that the ROI for either a) exposure, b) brand equity, or c) sales simply can't be justified relative to other dealership marketing expenditures. I've debated people on this topic in ADM and other forums because, well, that's what these forums are for...to discuss/debate/ideate different solutions to help dealers be more successful in the market place (as an aside, bless KK's…Continue