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All ADM Member Blog Posts (12,723)


Influencer
The Loyalty Playbook

Lady Gaga has her Little Monsters, Justin Bieber has his Beliebers, Kiss has their Kiss Army, and your dealership has ______? Where are your fans? Musicians focus their marketing on connecting with fans, that’s nothing new, but that approach is grounded in solid business sense. A 2010 Satmetrix study found that evangelists or fans, spend 13% more than the average customer, and they refer business equal to 45% of the money they…

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Added by Ketty Colom on May 21, 2013 at 7:19am — No Comments

It’s Not Just Social. It’s Search. It’s Reputation. It’s Presence.

Amaral Auto Sales Homepage

Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a prominent position on the homepage. It’s not an uncommon sight. Some put them at the top. Other put them at the bottom. Some make them large and prominent. Others make them small and subtle. One way or another, most dealerships put…

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Added by J.D. Rucker on May 21, 2013 at 6:00am — No Comments


Influencer
Businesses Should Always Have the Last Word Especially on Facebook

Responding to people on Facebook Businesses Should Always Have the Last Word Especially on Facebook

Our business culture has always been to let the customer have the last word, they are always right after all and although some of this way of doing business can still work; it doesn’t on…

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Added by Erin Ryan on May 20, 2013 at 9:41pm — No Comments


Influencer
There Are Only 86,400 Seconds In A Day-Don't Waste Them.

The importance of time is something that we must never take for granted.  As we know the time that we have here on Earth is limited and it's imperative that we don't look back over our life when we get older and say "I wish I had of."  I remember…

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Added by J.R. Batchelor on May 20, 2013 at 8:59pm — No Comments

Time Kills Deals: How to Win the Race for More Shoppers

Today’s technology has changed our expectations. We want—demand—instant gratification. Admit it, you get irritated when it takes more than two seconds to load a Web page. For dealerships, this means the race is on.  



Your auto shoppers want answers right here, right now. If you become known as someone who can’t provide that, you’ll “lose the race,” as Chris Hill, E-Commerce Director for Bill Jacobs Auto Group, states. After all, quick responses are an important…

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Added by Aaron Hassen on May 20, 2013 at 1:34pm — 5 Comments

AutoUSA Introduces Shop-By-Payment for Payment Pro, A New Way to Shop on Auto Dealer Websites

Fort Lauderdale, FL – May 20th, 2013 — AutoUSA Internet Sales Solutions (www.autousadealers.com) today introduced Shop-By-Payment for Payment ProSM, powered by DriveItNow, a patent-pending next generation payment marketing tool that offers consumers a new way to shop on auto dealer websites. When a customer visits a dealer website with Shop-By-Payment, they are given the option to search inventory based on their desired…

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Added by Josh Vajda on May 20, 2013 at 9:34am — No Comments

The First Public Dealer Data Guarantee

Over a year ago, in January 2012, CAR Research XRM made a public commitment to protecting both the dealer’s data and the dealer’s business interest around that data in their “Data Safety Guarantee” announcement:  http://www.carxrm.com/news.php?id=1.  Additionally, both I as an eCommerce Director and consultant (then) and Pat Kelly as COO of CAR Research had these things to say on video that February of 2012 at the NADA…

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Added by Keith Shetterly on May 20, 2013 at 8:30am — 7 Comments


Influencer
You don't sell cars...you sell HOWs

After nearly two decades in the Automotive Industry it still amazes me when a sales person is out there walking through features like a robot...emotionless...cold.

When I was a Nissan Manager I had a great guy on my team named Bruce. Bruce was a genius and he could tell you the inner workings of the Maxima's engine and how and why everything did what it did but Bruce, like many other intellectual giants, couldn't close a self closing cabinet door because often times he missed the most…

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Added by Mathew Koenig on May 20, 2013 at 7:04am — No Comments


Influencer
The Dismissed 75%

Logging ups has never been more critical to dealership success. I mean every up, not just those moved some distance along the road to the sale before they walk or buy.

 

Only ups from whom the dealership obtains name, rank and serial number have currency. Only ups the dealership can…

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Added by Patrick Kelly on May 20, 2013 at 6:40am — No Comments

Getting More Facebook Fans is NOT the Key to Social Success

Reach

I’m not a broken record, at least I’m not trying to be. It seems that I’ve covered this topic from different angles a lot lately, but it’s simply that important to understand. In business in general and in automotive marketing in particular, getting more Facebook fans is a very low priority compared to reaching more people.…

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Added by J.D. Rucker on May 20, 2013 at 6:00am — No Comments


Influencer
ATTENTION BEWARE!!! THIS COULD HAPPEN TO YOU!!!

This will be my last post for a while and I must be careful from where I write from. I found out some things that will shock the Industry and be talked about for years to come. 

 

Jim Ziegler is being attacked but now it is spreading. This is why my son has made this video on my behalf at…

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Added by Bill Cosgrove on May 19, 2013 at 10:30pm — No Comments

Automotive Content Flow from Creation to Tweet

Content Flow

If there’s one major flaw with the way that many businesses use automation tools, it’s that they’re not able to properly control the flow of content from its longest form down to it’s shortest form. This is unfortunate because using RSS feeds to post to Facebook and Twitter from a blog, for example, doesn’t save much time at all but minimizes the effectiveness of the networks.

It’s all about flow. It’s about taking…

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Added by J.D. Rucker on May 19, 2013 at 6:00am — 1 Comment


Influencer
The Economist’s Data Editor: Big data may be too hyped, but here’s how it will change the world

 

From Leonardo da Vinci’s predictions and actual sketches of things that came to fruition  did not even exist in the fifteenth century to Jules Verne’s adventure…

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Added by Bill Cosgrove on May 19, 2013 at 1:00am — No Comments

Avoid KGB Fan Acquisition and Algo-Buster Techniques Like the Plague

KGB

The KBG. Komitet gosudarstvennoy bezopasnosti. The Committee for State Security for the former Soviet Union was one of the most feared agencies in history. Thankfully, this post isn’t about them.

Here, we’re going to talk about a different type of KGB, the type that is plaguing social media on pages…

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Added by J.D. Rucker on May 18, 2013 at 12:29pm — 1 Comment


Influencer
Sales & Marketing Effectiveness Blog Prevent ‘A’ Player Turnover

This post will explore why all turnover is not created equal.  Measuring sales turnover as a percentage can be misleading.  A lower percentage isn’t always better.  Yet turnover is probably the most measured sales metric.  HR, sales leaders, and Sales oretain emplolyees ps all measure it. 

Instead of focusing on an overall turnover percentage, focus on retaining ‘A’ players.  Many sales organizations are proud that they have a low turnover metric.  But they are…

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Added by Bill Cosgrove on May 18, 2013 at 5:59am — No Comments

When was the last time you put on your customer hat?

I'm your potential customer and I just heard your radio ad, saw your TV Commercial, drove by a billboard, heard a coworker mention you at the water-cooler, or remembered your name from a classified site I was cruising during that boring webinar this afternoon.



It's Friday night, I'm in…

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Added by Ryan Leslie on May 17, 2013 at 2:30pm — 1 Comment

Modern Search Marketing is More Art, Less Science with Penguin 2.0

Google Penguin 2.0

There are two frames of mind amongst search marketing professionals when it comes to major updates such as the Google Penguin update last year and the upcoming Penguin 2.0 algorithm update. Some start to panic as they’ve seen these algorithm updates force companies to make major changes. In some cases, companies have had to close down because adjusting was just too much to bare. The other perspective is that these changes…

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Added by J.D. Rucker on May 17, 2013 at 2:42am — 9 Comments

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