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All ADM Member Blog Posts (11,867)


Influencer
Facebook Updates "Nearby" For Local

Facebook just keeps expanding their influence. This week, they have added a powerful new feature to their mobile version for both iOS and droid, changing the “Nearby” feature and making marketing using Facebook even more important for local businesses.

In the past, Nearby…

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Added by Timothy Martell on December 18, 2012 at 7:30am — No Comments

What You Need to Know About YouTube's Recent Update

On December 7th, a day that will live in infamy, YouTube unveiled a new site design that prioritizes YouTube channels over videos. As part of their longer term strategy, they want channels with high engagement to take center stage. We recently covered some of these changes in our last blog post,…

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Added by Joe Schwartz on December 18, 2012 at 4:30am — 2 Comments


Influencer
YouTube Capture App for iPhone is an Ideal Sales Tool

YouTube Capture

There are plenty of ways to use mobile devices to promote a business. The merging of social, local, and mobile into the SoLoMo buzzword of 2012 is starting to became a reality for 2013. With YouTube's latest app for iPhone and iPod Touch, the video giant has given a powerful tool to businesses who rely on showing people their wares before they make…

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Added by J.D. Rucker on December 18, 2012 at 3:00am — No Comments

Thomas Lesard; ADM Professional Community Dedicated To His Mission

This Automotive Digital Marketing Professional Community and Network is dedicated to Thomas Lesard...

Tom was a giant of a man, who was also my boss from 1982 to…

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Added by Ralph Paglia on December 18, 2012 at 1:00am — No Comments


Influencer
Have You Noticed Facebook Retargeting Campaigns?

If you have been following Facebook stock prices in the past month, you will know that the stock has had significant activity to the upside.

 

Investors are starting to understand the advertising strategy that Facebook is slowly rolling out to businesses looking to leverage the…

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Added by Brian Pasch on December 17, 2012 at 4:30pm — 3 Comments


Influencer
Auto/Mate Recognized as “Best Place to Work” by the Albany Business Review for Third Consecutive Year

CLIFTON PARK, N.Y. – December 17, 2012 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it was named one of the “Best Places to Work” in New York State’s Capital region by the Albany Business Review. It is the third year in a row that Auto/Mate has received the honor.

“"I believe what makes our team so great is having people share the company goals along with their individual knowledge,” said Mike Esposito,…

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Added by Mike Esposito on December 17, 2012 at 9:30am — No Comments


Influencer
Will Communities Boost Google+?

Google has been trying to push Google+ since its inception, but they’ve had a hard time gaining any ground on the vast majority of businesses that do their marketing using Facebook. Last week, they added a new feature that they hope will…

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Added by Timothy Martell on December 17, 2012 at 6:57am — 1 Comment


Influencer
The Forgotten Customer

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Added by Patrick Kelly on December 17, 2012 at 5:00am — No Comments


Influencer
Finding the Treasure Troves of Content for Facebook (and Google+)

Sistine Chapel

Let's face it. Facebook (and Google+) love pictures. It ranks at the top of the news feed food chain above text posts, videos, and links. It's the primary reason that many people visit Facebook in the first place. They want to see pictures of little Timmy sliding into third base, the places that their friends and…

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Added by J.D. Rucker on December 17, 2012 at 1:30am — No Comments

10 Effective Ways to use Video in PR

Press Release Tips for 2013 Digital Strategies

The overrated SEO gimmicks used up to this point are over. After the latest Google’s updates, the need to understand and develop news-worthy, attractive and relevant content is a big part of what is needed to gain the search engine’s respect and attention.

2013 marks the beginning for brands and industries to shape up…

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Added by Joe Schwartz on December 16, 2012 at 4:00pm — No Comments


Influencer
From the Trenches – Your People Work For You (and themselves)

I've been on the Internet side of this business for 14 years.  The first portion of that time was spent trying to get buy-in from top management.  The last portion has been spent getting buy-in from the sales…

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Added by Tom Gorham on December 16, 2012 at 3:00pm — 10 Comments

4 Reasons Why You Need Video Marketing [Infographic]

Video Marketing is the key to taking your online presence to the next level of both engagement and sales. 

Imagine if you could take your best salesman and pay him nothing to sell for you all day long. Imagine if you could get your customers to refer you every day without bugging them for referrals. Imagine if you could get other people send new customers to your business all the time. Video can do all this…

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Added by Joe Schwartz on December 16, 2012 at 11:00am — 4 Comments

10 Starting Points for Video SEO Keyword Optimization

Optimizing your video for search is a crucial step in online video production if you want to capitalize from video’s powerful SEO potential. Nor can you just rely on your dealer website alone to ensure traffic is directed to your video. Video search engine optimization (SEO) creates additional paths to reach your video…

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Added by Joe Schwartz on December 16, 2012 at 10:30am — 2 Comments

Video Marketing - The Wave of Future [Infographic]

Here is another infographic that reminds us of why we need a great video marketing strategy.

Video Marketing - The Wave of Future
Check out our data visualization blog.…
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Added by Joe Schwartz on December 16, 2012 at 8:19am — No Comments

Supplier Sourcebook Directory to be Released by Dealer Marketing Magazine in March 2013

Dealer Marketing Magazine Announces Auto Dealer Sourcebook and Vendor Directory to be released in March 2013.  Suppliers offering products or services to auto dealers can request listing in the Sourcebook and on the website.

 

Seattle, WA -…

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Added by Ralph Paglia on December 16, 2012 at 4:30am — No Comments


Influencer
Dealers on Social Media should Never Ask for Anything without a Reason

I had thought the days were behind us. Call it a hope, but I believed that the majority of businesses who were active on social media had pushed beyond the plague that once filled our feeds - the worthless post. I was wrong.

It was…

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Added by J.D. Rucker on December 16, 2012 at 1:00am — 10 Comments

How to Use Videos to Boost Sales, Relationships, and Your Reputation

Videos can be used in a lot of ways.

They can serve as sales presentations.

Videos can also simply be informative and help you build online popularity. There are many ways to use videos to your advantage. Ideas include:

  • New model demonstration videos
  • New employee introductions
  • Instructional  / how-to videos
  • Showroom tours, intros to your sales /…
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Added by Joe Schwartz on December 15, 2012 at 10:00am — No Comments


Influencer
Killing Birds: How to Get SEO Value from Engaging Content

There is a very distinguishable difference between SEO content and content that brings SEO value.

The easiest way to look at it is that SEO content is what you put on each page of your website to let both visitors and…

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Added by J.D. Rucker on December 15, 2012 at 12:30am — 1 Comment

Service To Sales, The Untapped Cash Cow

What if I told you that you should be selling 3-5% of the service customers that are coming through your service drive each day?

Would you think I’m crazy? Well, I am not, but I can show you…

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Added by Bill Hamlin on December 14, 2012 at 10:30am — No Comments

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