Professional Community for Car Dealers, Automotive Marketers and Sales Managers
One of the SEO sites that I frequently read (www.searchengineland.com) has a VERY interesting post by a reader, LebSEO Design's Wissam Dandan. He has found examples of Google Adwords ads appearing at the bottom of the page for some searches.…Continue
Added by Ali Amirrezvani on August 2, 2011 at 12:38pm — No Comments
While working with one of my clients covering a strategy on changing the price of a vehicle he had priced at $15,298, my first reaction was to tell him to reduce it down to $14,995 so he wouldn’t miss any searches done up to $15,000 because of his $298. Then it dawned on me, don’t even change it to $14,995 that might not work either. After the conversation, I come across a strategy that has changed the way I tell my dealers how to price a lot of their cars. It made me research all pricing…Continue
Everyone has worked with Negative Nellie and Cantankerous Craig and seen how they can poison the waters of progress with their hater-aide. Their less than inspiring attitude spread like a cancer through what was once an optimistic and forward moving team. To managers and fellow peers, it is easy to identify the Nellies and Craigs and see the impact they have on team…Continue
Added by Stephanie Young on August 2, 2011 at 7:00am — No Comments
The August issue of Dealer Marketing Magazine hits dealer's desk this week and the focus of the issue is on dealer education and sales training. I am very excited to have been selected to be part of the cover photo with a great group of automotive educators and trainers.
This summer PCG Digital Marketing kicked off the PCG Pit Stop tour and some of…Continue
I've heard it said that everything is marketing. Customer service is marketing, an employee's attitude is marketing, the appearance of your facility is marketing, and on and on. I agree.
But is all marketing dependent upon an ROI? How do you measure the ROI of free coffee in the waiting room (no small cost at today's prices)? How do you measure the ROI of personnel attitude? How do we measure the ROI of the appearance of your facility? We all know those things are…Continue
Published On: June 20, 2011
“The Revolution Will Not Be Televised, But You Can See it on YouTube!” Presented by Mark Dubis at the 10th Digital Dealer Conference.
Car dealers everywhere need to beware of one major paradigm shift: the proliferation of online social media and user-generated communities. Your…Continue
Added by Richelle Farley on August 1, 2011 at 5:26pm — No Comments
It is almost hard to comprehend how fast mobile Internet usage is growing. According to Google, more smartphones were sold last year than PCs. It's predicted that 50% of Americans will have a smartphone by the end of the year and that there will be 10 billion mobile Internet devices in 2012, up from the 2 billion that are activated today. A child is more likely to own a cell phone than a book!
How is that going to impact the car buying experience and your online strategy? …Continue
Added by Ali Amirrezvani on August 1, 2011 at 7:21am — No Comments
Added by Amanda Meuwissen on August 1, 2011 at 7:08am — No Comments
Added by Mike Brodeur on July 31, 2011 at 5:49pm — No Comments
Just havin` Fun today! Hope all of you ADM`ers are enjoying this gorgeous day too!
Added by Ken Beam on July 30, 2011 at 11:02am — No Comments
When I entered the phrase “Search Engine Reputation Management” in Google, page one and page two delivered a litany of snippets that primarily revolved around the concept of restoring a damaged reputation stemming from either false reviews or a crisis that occurred and caused a lot of negative press around an individual or company.
Stop Looking in the rear view…Continue
Here’s a question I hear a lot at my Internet Sales 20 Groups: “How many phone calls should my department make per day?”
This question is huge, because simply dialing the phone can dramatically change the outcome of your dealership’s Internet Sales. Your Dealership’s Internet Department and BDC are, after all, a numbers game. Let me break it down for you:
Added by Sean V. Bradley on July 29, 2011 at 1:26pm — No Comments
Price cutting is a self-inflicted wound. Nobody holds a gun to your head and makes you cut your price. I know that many of you are thinking right now: "There is so much competition today that you can't maintain profits," "Everybody is giving everything away," "The salespeople can't negotiate," and "Everybody knows our pricing from the Internet..." Blah, Blah, Blah. Stop whining about price!
Only about ten percent of buyers buy on price alone. For that ten percent, you can…Continue
Added by Mark Tewart on July 29, 2011 at 12:52pm — No Comments
We take pride in our Facebook page, and we try to put into practice a lot of the good advice here on ADM and elsewhere, on the tone and content of our social media, with decent results. You can link to the page via our dealership web site (a new page opens when you click the "f" icon) and via our OEM site (our Facebook page is framed in there).
About three or four weeks ago, we noticed that -- unless you are already logged into Facebook -- you cannot see our wall any more. …Continue
Added by Brian Pasch on July 29, 2011 at 10:30am — No Comments
Well, here it is. The very first issue of the Social Dealership Magazine! It's packed with 11 top notch articles by industry experts! This is the ONLY auto industry magazine dedicated solely to social media. Read, Enjoy, And Learn!
Added by David Johnson on July 29, 2011 at 9:18am — No Comments
Added by Justin Braun on July 29, 2011 at 6:30am — No Comments
Horsepower matters but mileage is the mandate.
Added by Ralph Paglia on July 29, 2011 at 6:03am — No Comments
At present, it’s fairly safe to say that almost everyone is at least aware of social media. Hopefully, most dealerships are aware of why it’s important to have a strong presence on the internet, no matter which platform you use:
The Pew Research Center itself has revealed the startling statistics of every age group as they flock to the internet instead…Continue
Added by Camille Forte on July 28, 2011 at 8:53pm — No Comments