Professional Community for Car Dealers, Automotive Marketers and Sales Managers
How many dealerships do you know where only one person is budgeted to attend educational conferences/workshops designed for digital marketing, social media, or BDC operations. How many people from your dealership attended NADA this year?
Have you known a dealership that relied heavily on one person to lead their online strategy only to see the new "hot" dealership down the road lure them away? In most cases, the dealership is left hanging without a…Continue
Don’t you think there is too much waiting going on? I don’t mean the kind of waiting we do for a burger at the local drive thru or waiting for the mail to arrive.
Heck, we all know that in this…Continue
Added by Leonard Buchholz on April 11, 2012 at 7:00am — No Comments
Participating dealers can use IMR match funds for live dealer chat powered by Contact At Once!
Contact At Once!, the leading dealer chat provider to the automotive industry, today announced that General Motors has approved the company as an iMR (inMarketRetail) Match eligible turnkey vendor for live dealer chat. All GM dealers who are a part of this program can now use iMR funds for Contact At Once!…
Added by Aaron Hassen on April 11, 2012 at 4:13am — No Comments
Two weeks ago I posted a blog on this site detailing hard facts, numbers and results from dealerships’ loyalty programs. But sometimes facts aren’t enough and dealers want to hear what other dealers are saying.
In our latest ebook, titled “The Hard Facts and Financial Impact Report: Auto Dealership Loyalty Programs & The Effects They Have on Profitability,” we…Continue
Added by Mike Gorun on April 10, 2012 at 12:51pm — No Comments
Top 10 Automotive OEM Websites as Measured by Hitwise for December 2011...
Download the Data in Excel file format:…Continue
Added by Ralph Paglia on April 10, 2012 at 12:00pm — No Comments
Pinterest is an online social pinboard for images and websites that users can enjoy and share in a single location. “Think of it as a visual way to bookmark websites,” says automotive industry marketing blog…Continue
Added by Amanda Meuwissen on April 10, 2012 at 11:17am — No Comments
Automotive Consumers Vastly Prefer Email for Direct Marketing Messages
Auto Remarketing reports on the latest news from the used car, certified pre-owned, remarketing, auto auction and auto finance industries.…
Added by Clarence U Romero on April 10, 2012 at 10:49am — No Comments
In the past if you’ve ever tried to get your data information out of Google for gmail or Adwords, or any of the many Google products, you know that it has been a nightmare. Searching the web for instructions on how to get your mail out of gmail was an exercise in frustration reflected by hundreds of negative emails in…Continue
Did you know that Insignia’s technology used to sell accessories in dealerships works on the iPad and tablet technologies. As many of our dealership customers move to provide more mobile sales tools to their staff, Insignia supports this by providing our automotive accessories…Continue
Added by Ashley Poag on April 9, 2012 at 1:14pm — No Comments
Automotive Internet Sales and Google’s ZMOT for Car Dealerships
By now, nearly everyone has heard of ZMOT and how it might possibly be relevant for the automotive…Continue
Added by Sean V. Bradley on April 9, 2012 at 12:52pm — No Comments
ZMOT its everywhere seems like these days. With Google as the general session at Digital Dealer this year I thought I would talk about how we see the execution of ZMOT for dealers. Below are the slides from my presentation. I think these numbers will add up to a pattern if you look at the slides closely.
There is not ONE ZMOT in Automotive there are TWO
Added by Larry Bruce on April 8, 2012 at 7:00am — No Comments
As the best golfers in the world compete for the …Continue
Added by Adam Ross on April 7, 2012 at 8:00pm — No Comments
Nobody expects the average salesperson to be able to do what the guy in this video (Ken Beam) does, but this is why he is a top salesperson and gives his competitors a run for their money. What are you doing to be competitive in this business?
I don't know Ken personally but I…Continue
Added by Tom Gorham on April 6, 2012 at 5:00pm — No Comments
Much of what happens behind the scenes in search engine optimization is shrouded in mystery and secret sauces, but there's one area that is extremely tangible: Results. The goal is to sell more cars. To sell more cars, you need more leads. To get more leads, you need more traffic. SEO can provide…Continue
Does anyone know of a good company for Vehicle Photo Overlays?
Added by Byron Womack on April 6, 2012 at 11:44am — No Comments
I would never consider missing a presentation by Ralph Paglia when I am attending a conference where he is a speaker. Having followed Ralph for years now, I appreciate the depth and detail of his knowledge and experience of the Internet side of the Automotive industry.
I hear it all the time. I can't get them to follow up. They spend more time smoking and cutting up than working. I have to block Facebook and other sites to keep them from surfing the internet. About the last part, why don't you get the phone at the dealership shut off and then forbid cell phones in the workplace?…Continue