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All ADM Member Blog Posts (9,800)

6 Best Practices of Modern SEO for Car Dealers

Recently, Mashable posted an article about the 6 best practices of modern SEO. The article caught my attention because it's highlights the 6 things that we focus on ourselves. No more, no less -- it was kind of spooky, actually.

 

Here's the video. Local, links, microformats - they all have an influence. Are you and/or your vendor doing these…

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Added by J.D. Rucker on November 9, 2011 at 5:25pm — 5 Comments

The Art of the Trade-in Walkaround – Setting Realistic Expectations

The Art of the Trade-in Walkaround – Setting Realistic Expectations with Customers

By Chris Saraceno

 

Most customers looking to trade in a car bring to the dealership unrealistic expectations about the value of their trade-in.



Experts believe the Automotive Sales Consultant is the best person at the dealership to…

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Added by Chris Saraceno on November 9, 2011 at 5:00pm — 6 Comments

Power of Google+ for Car Dealers

The Power Potential Of Google+ Pages For Businesses

Written by Nathaniel Perez 



When Google+ launched for users, the world cheered at the idea of another social network…

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Added by Ralph Paglia on November 9, 2011 at 2:24pm — 1 Comment

Dealers double-down on trick advertising by Chris Justice

 

A lot of Car Dealers have graduated from "sleight of hand" advertising to full blown false advertising.



In the mist of shrinking sales and declining revenue, some dealers have forgone tomorrow’s business for today’s floor traffic.



In what appear to be a price war one would believe this to be a great time for customers to find great deals. Although this may be true, many would-be customers are being manipulated by deals that are too good…
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Added by Chris Justice on November 9, 2011 at 1:30pm — No Comments

First, Do No Harm

We are not doctors, but I love the idea of “First, Do No Harm” for working with dealers.  Even though that phrase is the common, but incorrect, quote of the Hippocratic Oath for Physicians, it still conveys a lot for the proper…

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Added by Keith Shetterly on November 9, 2011 at 1:00pm — 1 Comment

Google+ Pages Now Available For Businesses



The wait is over! Google+ Pages are now available for businesses. Launched on November 7th, companies can now establish and expand their brand marketing efforts on the new Google+ social network. Google+ Pages offer a seamless integration into the world’s most popular search engine and the rapidly-growing population of G+ users. With a G+ Page for your business, you can…

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Added by Mina K. on November 9, 2011 at 12:09pm — No Comments

A Haircut AND Sales Training

After more than a few weeks on the road, I needed a haircut.  I've been blessed (or cursed) with a full head of hair that grows very fast.  I am not all that keen on having my hair cut in spas, salons, etc.  But I do admit that going to the franchise Sports Clips is fun in a manly way.  You get to watch ESPN and they give you a massage after your cut.  And, I really like the hot towel on my face.

Because it's my birthday this month, I received an email from Sports Clips reminding me…

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Added by John Fuhrman on November 9, 2011 at 11:03am — No Comments

DealerOn Dealer Sites Win Dataium Website Performance Awards for October 2011

Rockville, MD--DealerOn, the premier auto dealer website provider, announces that two of their auto dealership customers have been awarded Dataium Website Performance Awards for October 2011.  Dataium uses various performance metrics collected from participating dealership websites to recognize auto dealerships and their website providers for their online performance.  Volkswagen of Lithia Springs was awarded the…

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Added by Ali Amirrezvani on November 9, 2011 at 7:58am — No Comments

Build a Loyalty Program that Drives Value

 …

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Added by Will Michaelson on November 9, 2011 at 7:50am — No Comments

The Law Of Profitable Returns

I decided to write this post after a comment I left on my Facebook…

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Added by David Johnson on November 9, 2011 at 7:30am — 2 Comments

Car Dealers Should Avoid Deceptive Promises in Exchange for Facebook 'Likes'

Advertising Age

Reports That Ad

Industry Group

Has Issued Guidelines on Facebook 'Like-gating'

Dealership Promises in Exchange for a Facebook 'Like' Must not Be Deceptive!…

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Added by Ralph Paglia on November 9, 2011 at 7:00am — 5 Comments

AutoDealerTarget Roundtable with Featured Guest Mike Stenger, Social Media Expert

Reminder...

AutoDealerTarget Roundtable - TONIGHT with Featured Guest +Mike Stenger ...Join Us LIVE 10pm Eastern or watch at http://autodealertarget.com/roundtable

Added by Tom Kain on November 8, 2011 at 3:00pm — No Comments

Will Groupon Rewards Build Loyalty?

In September, Groupon launched the first phase of Groupon Rewards, a new platform that tries to provide businesses with a way to build customer loyalty. Groupon Rewards’ release comes amid concerns from merchants that Groupon customers…

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Added by Mike Gorun on November 8, 2011 at 1:17pm — No Comments

STAR Standards Lighting the Way

I’m not a gambling man, but I bet if I asked 100 dealers on the street what they thought about STAR, the majority would think I was asking about science fiction, entertainment or even some sort of new hybrid. However, what I would really be asking about is what they thought about the Standards for Technology in Automotive Retail (STAR) developed by NADA.

When it comes to technology standards, the retail automotive industry has lagged behind many other industries. But standards are…

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Added by Mike Esposito on November 8, 2011 at 12:38pm — 1 Comment

5 Strategies to Prevent Getting Flagged on Craigslist





The Costs & Benefits of Craigslist Advertising

There’s no question that car dealers see huge benefits from advertising their inventory on Craigslist. Dealers who post their new and used cars on Craigslist can successfully drive direct traffic to their website and gain leads from telephone calls and online contact forms.…

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Added by Mina K. on November 8, 2011 at 10:34am — No Comments

SEO vs Search Engine Domination

As your NextGen Dealer Advocate, I may ruffle a few feathers with what I’m about to say.  Nobody needs a “yes” man or woman suggesting Dealers aren’t getting sold a bill of goods every day. My team and I have had the opportunity to look at many Dealer web sites across the country.  The truth is that over 80% are missing several essential pieces.  For many reasons, Dealers do not have the internal staff to do effective SEO (Search Engine Optimization) and all the “other…

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Added by Glynn Rodean on November 8, 2011 at 9:28am — No Comments

AdVantageTec And The California Coastal Commission Join Efforts To Promote The New Whale® Tail Ecoplate At Automotive Dealerships Across California

 

(San Rafael, CA – November 8, 2011) –AdVantageTec, a location-based marketing solution provider for the retail automotive industry has partnered with the California Coastal Commission to promote the new…

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Added by sara callahan on November 8, 2011 at 8:08am — No Comments

Google Plus Business Pages...set up concern

Just a quick thought...when setting up a page be careful who is setting it up as there is no way to make multiple Admins...yet. When Google says "coming soon" we should be nervous. Not sure why they would roll this out without addressing this issue, but then again... here is a link to the subject Google Help. Hope it does.

Added by Scott Falcone on November 7, 2011 at 4:43pm — 1 Comment

Make a Difference. Make a Change and Make It Now

Differentiation.   What is it?  I don’t know about you but I am sick to death of people throwing the word differentiation around with no specific, precise course of action.  It is essential that we accentuate specific differences between us and the stereotype of our industry.  From the outside looking in, all dealerships look the same and do the same things in the eyes of  customers.   Find your way to stand out from the masses.

 

First impressions last a lifetime and…

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Added by Glynn Rodean on November 7, 2011 at 9:46am — No Comments

Automotive Website Provider All Access Pass! (AWAAP)

UPDATE: VinSolutions has ALSO thrown their hat in the ring! Another Pinnacle award winner!!!

 

UPDATE: DealerEProcess has ALSO thrown their hat in the ring! Another Pinnacle award winner!!

 …

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Added by Timothy Martell on November 7, 2011 at 8:00am — 31 Comments

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