Professional Community for Car Dealers, Automotive Marketers and Sales Managers
One of the questions on the NCM Institute post-class surveys is, “Which of the trainings presentations or topics were the most useful to you?” One of the most prevalent answers we see…Continue
A survey of domestic and international media and marketing executives (about half of whom are in the services/marketing or media technology business) has found that a plurality 25% see mobile as the most disruptive force in their industry. Mobile outpaced other hot trends such as social media (13%), digital (12%), free information/free…Continue
Added by Joe Schwartz on January 30, 2013 at 8:30am — No Comments
Statistics and opinions…Continue
Added by Joe Schwartz on January 30, 2013 at 8:15am — No Comments
Added by Paul Potratz on January 30, 2013 at 7:39am — No Comments
So in the wake of the massive discussion about CarDoll in Ralph Paglia's post, Attacking People in Social Media Based on Appearance, Sexual Orientation or…Continue
Added by Big Tom LaPointe on January 30, 2013 at 7:30am — No Comments
Secrets To Being Successful In Automotive Internet Sales / Business Development - "Relationship…Continue
There is no question these days that your dealer site is one of the most valuable resources in your digital marketing toolbox. From your site, you have the ability to reach your largest traffic source and cater your message from page to page to meet the needs of individuals, groups and communities of people.
As I research dealership websites…Continue
ALBANY, N.Y. – January 30, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with 700Credit, the automotive industry’s leading provider of consumer credit reporting and compliance products. Auto dealerships using AMPS now have complete, seamless access to 700Credit’s web-based credit reporting system…Continue
Added by Mike Esposito on January 30, 2013 at 6:55am — No Comments
In each incident, I was alone in the vehicle while sitting at a stop light, my standard transmission had been shifted into neutral, my foot was on the brake and I was perfectly still when….WHAM!!! Both vehicles were Japanese produced sports cars…
Fun, pithy, enthusiastic...and has a CAR. The appearance of Big Bang Theory star, Kaley Couoco, in the Toyota ad may challenge…Continue
Anyone who has been involved in automotive internet marketing for a while knows that despite all of the fancy new techniques and intriguing social platforms, search engines remain the most important source of relevant traffic to your website and physical dealership. It has replaced the phone book, augmented the map, and is the place that the majority of…Continue
Kelley Blue Book Ranks Top 25 Used Cars Based on Traffic to Their Information Pages at KBB.comContinue
Added by Mike Gorun on January 29, 2013 at 1:30pm — No Comments
The great part about digital marketing is that there is no shortage of advice to be found. No matter what corner of the web you land on, people are telling you how they have cracked the Google algorithm or how they can read pagerank in their Starbucks tea leaves. The only problem is that digital marketing advice, by its very nature, has a short half-life. It…Continue
People are increasingly using smartphones and other mobile devices to search the Web.
Your site needs to be optimized for mobiles in order for them to find you.
1) Target Mobiles with Ads
Ad networks let you…
Added by Joe Schwartz on January 29, 2013 at 8:36am — No Comments
Great weather, fun things to do and see, (you can meet Mickey Mouse!) - why wouldn’t you want to attend the 2013 NADA Conference in Orlando? From February 8th - 11th you’ll enjoy great workshop sessions and keynote speakers like our very own Todd Smith.
Below is what Todd will be…Continue
Added by Ketty Colom on January 29, 2013 at 7:57am — No Comments
LinkedIn recently launched Showcase Pages in an effort to consolidate brand presence. Showcase Pages are made to complement Company Pages, with the focus on following specified brands as opposed to the company.
This will enhance LinkedIn, giving users the ability to expand their brand relationships and understand the demographics of each brand follower by specific interest within an organization. Additionally, Showcase Pages come with LinkedIn analytics.
This new feature is…Continue
Added by Rebecca Ward on January 29, 2013 at 7:00am — No Comments
There’s always a risk when it comes to aggressive advertising and marketing that many are unwilling to take. On television, radio, search, and display ads, there will be those who do not appreciate what you’re putting in front of them. On social, this is greatly amplified because people have the ability to respond.
It is nearly…Continue
Added by J.D. Rucker on January 28, 2013 at 9:00pm — No Comments
In this post I will show you what you need to know to exploit RSS (Really Simple Syndication) for syndicating your online video content, specifically for videos…Continue