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All ADM Member Blog Posts (9,249)

The Goldmine Is Google Empowered Consumers

 

Let's start a discussion on the value of a Googlized consumer to auto dealers; someone that has an email account associated with Google services.



Dealers need to look at the value of their customer base in terms on the new power given to Googlized consumers.



In fact, I suggest that business owners need to implement processes to ask and identify consumers with Google accounts. Why?…

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Added by Brian Pasch on July 14, 2011 at 6:34pm — No Comments

Industry Veteran Jim Radogna Joins Growing Roster at Interactive Marketing and Consulting Services (IM@CS)

In response to continuing business growth, the ongoing focus on customer service and breakneck pace of technology implementation, IM@CS is pleased to announce the arrival of Mr. Radogna



FOR IMMEDIATE RELEASE

Torrance,…

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Added by Gary May on July 14, 2011 at 11:32am — 6 Comments

Facebook Recommendations

Looks like Facebook is getting in on the reviews game. While checking in on the DealerOn Facebook page today, I noticed a new tool that I think auto dealers may want to keep an eye on.  Expanding on the simple "like" button that seems to be everywhere, Facebook now lets users leave recommendations for business pages.

 …

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Added by Ali Amirrezvani on July 14, 2011 at 9:09am — No Comments

Sales Staff Recruiters: Don't Spoil the Apple Barrel

“What is the number one challenge most dealers have with improving profits?”  1) Employee Turnover, 2) Capital, 3) Inventory, 4) Process, and 5) Recruiting Talent.  Of those polled, 30% answered “Recruiting Talent”.

It is not rocket surgery (it is easier to build a rocket than trouble shoot and repair one) as to how talent affects the dealership’s bottom line.  What puzzles me is…

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Added by Stephanie Young on July 14, 2011 at 8:00am — No Comments

Why the Gen Y is in the driver's seat & way we need to "Pay Attention"..!

Why the Gen Y is in the driver’s seat & why we need to pay attention!

Are we still assuming the customer will come to you because of you? Or better yet said “They will come to you because of you?”  

Place your seat in an upright position and think again! You may end up kicking your own rear down the road.

A study was…

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Added by Jennifer Schrader on July 14, 2011 at 6:00am — 1 Comment

Communication thru mobile apps

The key to lasting customer relationships is communication and car dealers know this better than anyone.  Dealerships don’t survive on profit from car sales - they depend on service and parts business to stay in business.  It takes time for dealers to build customer loyalty, but you can get their attention in seconds. How? Keep reading.

How often do you reach out to your customers to remind them of new models, service and warranty requirements? Do you tell them about special deals on…

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Added by Dmitriy Goroshin on July 13, 2011 at 3:31pm — No Comments

Penske Closes Gap with AutoNation

The Penske Automotive Group is catching up to AutoNation in the total revenue department. A few years ago, AutoNation was generating about $20 billion in annual revenue, while Penske was at about $8 billion.

 

Penske has narrowed the gap considerably generating $10.6 billion last year to AutoNation's $12.4 billion ($12.5 if you round up). And now Penske has added about $257 million worth of revenue with today's acquisition of Crevier BMW in Santa Ana, CA. Crevier is the fifth…

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Added by Cliff Banks on July 13, 2011 at 1:30pm — No Comments

The Evolution of the Facebook Fan!

The Evolution of the Facebook Fan

 

By Paige Plant, Social Media Director, Ignite XDS

 

A coworker of mine, Jennifer Schrader, recently shared this infographic with me regarding the reasons behind why people follow brands. It led me to think about the overall brand of my different clients and…

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Added by Jennifer Schrader on July 13, 2011 at 8:02am — No Comments

A Trip Down Memory Lane...

Here's a question -- what's the craziest or most clever marketing scheme you've seen from a car dealer?

 

Some of the old giants in the industry -- Jim Moran, Cal Worthington, Earl Muntz and others -- put together some wild and over the top marketing schemes. Moran probably was the first dealer to advertise on TV with a variety show and his sponsorship of a wrestling show in Chicago long before he created JM Enterprises, the largest Toyota distributorship in the…

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Added by Cliff Banks on July 13, 2011 at 6:17am — 1 Comment

Mobile Automotive Consumers Have High Access

New Research Shows That Mobile Automotive Related Content Consumers Have Very High Access Rates...…

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Added by Ralph Paglia on July 12, 2011 at 7:00pm — 2 Comments

Over Half of 18-29 Year Olds Own Smartphones

Over Half of 18-29 Year Olds Own Smartphones









Smartphone penetration has reached more than half…
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Added by Ralph Paglia on July 12, 2011 at 12:00pm — No Comments

Import-Brand Dealerships Selling More Accessories as Vehicle Inventory Drops

June AOA Accessories Trend Report shows auto dealers most impacted by tsunami generating 30% more accessories revenue, than in each of previous five months.

 

izmocars (http://www.izmocars.com) today released its June 2011 AOA Accessories Trend Report(1), which studied accessories sales data of dealerships whose inventory was the most severely impacted by…

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Added by Crystal Hartwell on July 12, 2011 at 11:11am — No Comments

AutoUSA Releases PowerListings 2.0 for Auto Dealers, Driving More Traffic to Facebook Pages

Fort Lauderdale, FL – July 12, 2011 – AutoUSA (www.autousadealers.com) announced today the release of PowerListingsSM 2.0 for auto dealers, designed to drive traffic from online classified site Craigslist to dealerships’ Facebook pages. Linking directly to inventory on Facebook provides opportunities for dealerships to increase engagement with potential customers. AutoUSA’s fully managed solution is also time-optimized to…

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Added by Holly Forsberg on July 12, 2011 at 10:48am — No Comments

20 Million Google+ Users by Next Weekend

20 Million Google+ Users May Exist by the Weekend

20 Million Google+ Users May Exist by the Weekend Most critics believe …

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Added by Ralph Paglia on July 12, 2011 at 9:00am — No Comments

How Automotive Marketing and Advertising Media Buyers Should Approach Online Display Ad Campaigns

How Should Automotive Marketing and Advertising Media Buyers Approach the Budgeting of Online Display Ad Campaigns Across Multiple Sites and Networks?

Multitude of…

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Added by Ralph Paglia on July 12, 2011 at 8:00am — 2 Comments

Installing Google Analytics on Your Dealership Website

No matter how sophisticated or rudimentary your website provider‘s reporting platform is, having Google Analytics on your website is a “no-brainer”.  You want to “trust, but verify” your website provider’s analytics by making sure they are similar to those in Google Analytics.  At DealerOn, we have made it a standard part of our process to create a Google Analytics account for each of our customers’ websites. 

 

Luckily, if your auto…

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Added by Ali Amirrezvani on July 12, 2011 at 7:20am — No Comments

Infographic Of The Day: Using Twitter And Flickr Geotags To Map The World

Using Twitter And Flickr Geotags To Map The World


There's two subtle forces being mapped here: One, the differing ways that internet companies spread. And two, the vast disparity between a city seen by a tourist vs. a native.

That map you see below isn't a picture of the earth, seen from space. Rather, it's a map of the locations…

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Added by TERRY GIBSON on July 12, 2011 at 7:00am — No Comments

The Generational Gap: I Won’t Buy From You if You’re Not on Facebook

As a Gen-Yer, I grew up in an era where everyone received a trophy in Little League, your parents escorted you from basketball practice to piano lessons to your Math tutor, and I can barely remember a world without the Internet.

 

In other words, I’m used to having the world at my fingertips, and along with the rest of my generation.

 …

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Added by Christine Rochelle on July 12, 2011 at 6:57am — 3 Comments

Fixing Template Emails to Get Results

I remember as a child my mother sitting us kids down after a holiday or birthday to write handwritten thank you notes for any gifts we had been given.  It was a chore that as a child I found little value and a whole lot of grief in participating.  As an adult, I have learned that it is the little things in life that make an experience memorable.

 

We all have mailboxes full…

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Added by Stephanie Young on July 12, 2011 at 6:30am — No Comments

2008 Infiniti QX56 at Douglas Infiniti in Summit New Jersey. Presented by Ken Beam

 

 2008-QX56.gif

 2008 Infiniti QX56…



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Added by Ken Beam on July 11, 2011 at 4:35pm — No Comments

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