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All ADM Member Blog Posts (8,609)

AdAgencyOnline.Net Reviews Next Generation Dealer Services For Automotive Advertising Agencies In An Interview With David Johnson

Automotive advertising agencies are challenged to keep up with new technologies and online marketing channels to accommodate today's internet savvy consumer.  Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies that leverage their resources and complimentary skill sets to serve their auto dealer and vendor clients.  The network's portal --…

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Added by Philip Zelinger on February 13, 2011 at 8:00am — 2 Comments

Are You Investing in Digital Marketing Education?

Regardless of the vendor marketing slants regarding social media and digital marketing, it is clear that the automotive industry needs to invest in educating their employees on digital marketing. 

Equally as important is the need to attract the next generation of automotive sales and marketing professionals.  Most billion dollar industries have established Internships and educational programs for skills enhancement.  Somehow many car dealers never got that memo.

 

April…

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Added by Brian Pasch on February 12, 2011 at 1:00pm — 5 Comments

Quit using stock photos

If anyone is still using stock photos on their websites, I would recommend you stop right now.  Get out there and take your own pictures; better yet, take them in front of your store to build instant credibility.  Also, make sure you have a good camera; a good one should be able to support 100 photos per car.  An easy way to take these pictures is to set up three spots; one for small, medium and large cars.  Then put dots around each spot.  So anyone can take these pictures just by walking… Continue

Added by Joseph Little on February 11, 2011 at 2:11pm — 1 Comment

Google Completes Major Update To Website PageRank Scores

In the past 30 days I have noticed that Google PageRank Scores (0-10) have changed. After some research, it looks like around January 20, 2011 a major recalculation occurred.

The update has had some mixed results; some sites have gone up and some down. Active websites that were once a PageRank 4/10 are now a 3/10. Some established sites have stayed the same.

New sites have popped up very nicely like…

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Added by Brian Pasch on February 11, 2011 at 7:00am — 2 Comments

Integrated Social Media and Reputation Management Tools at NADA

One observation from the NADA Convention was the number of website vendors that were integrating social media monitoring and reputation management tracking tools into their client dashboard. Two such companies I had a demo with were @utoRevenue and Dealer.com.



The shift to integrate social media tracking and reputation management alerts will eventually limit the business upside of stand alone reputation management software companies and social media syndication… Continue

Added by Brian Pasch on February 10, 2011 at 1:30pm — 3 Comments

New News on Newspapers

Warren Buffet recently announced he is leaving the board for the Washington Post Co. after almost a 40 year run.  On another note Rupert Murdoch's News Corp just launched the first i-pad only newspaper last week which it plans to charge 99 cents per week or $40 per year to read.  There has also been talk that the New York Times, the most visited news publication on the internet, will also start charging for it's on-line paper.



Dealers and agencies both know traditional newspapers have… Continue

Added by Paul Potratz on February 10, 2011 at 12:02pm — No Comments

Glynn Rodean's FREE "Best of the BDC" E-Book resource for Car Dealers

Based on Glynn Rodeans' extensive experience setting up and training dealers on professional and effective Business Development Center (BDC) operations the New Vision Sales training and consulting team has produced a 95 page E-Book packed with invaluable techniques, tips and insights.  This resource provides an essential foundation for addressing concerns and defining a BDC strategy for under performing…

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Added by Glynn Rodean on February 10, 2011 at 6:38am — No Comments

The buzz is back!

 

After spending the last few days at the NADA Convention in San Francisco it was evident that while consumer spending remains cautious, vendors and exhibitors are positively optimistic about doing business in 2011. And, as always, 'San Fran' didn't disappoint: cool cars, sensational weather and...the opportunity to pick-up on the Superbowl vibe, which as the whole world knows by now was won by the Green Bay Packers who thumped the Pittsburg Steelers 31 to 25. Another highlight…

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Added by charles bayer on February 9, 2011 at 10:30pm — No Comments

NADA 2011 Review – Stan Sher

http://www.dealeretraining.com

http://www.linkedin.com/in/stansher83

 

What an event!!!

Incredible!!!



I just got back last night from spending a long week in the San Francisco Bay Area.  I always like to recap these events when I get a chance.  Here we go:

I started my trip to San Francisco on February 1, 2011 where I was fortunate to bypass the bad…

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Added by Stan Sher on February 9, 2011 at 9:49pm — 2 Comments

Dealer.com customers-do you use DDC's SEO program or an outside specialist?

Dealer.com customers-do you use DDC's SEO program or an outside specialist?

We are in the midst of looking at improving our SEO content on our Dealer.com sites, so we had a phone conference today with them.  Before I start, we are not against using DDC to strengthen our SEO-however, if we don't use them it seems we will not have the ability to:

1.Edit URLs

2. Alter the H1, H2,3 tags

3. Edit meta titles (they might give us permission)

4. Submit to Google-they…

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Added by Angela Martin on February 9, 2011 at 2:41pm — 10 Comments

Promoting Your Service Department with Location Based Marketing

Service department marketing is something that often falls by the wayside in most dealership's and dealer group's marketing campaigns. However, with today's location based marketing applications and social media networks it's easier than ever to give your back end of the dealership the attention it needs. Here are a few quick ways you can utilize these new media elements:



1. Set Up Facebook Places and Deals for your Dealership Business Page - We've just actually completed a webinar on… Continue

Added by Paul Potratz on February 9, 2011 at 12:53pm — No Comments

How To Improve Dealership Retention? Try Service

Customer retention is critical to an automotive brand’s success.  This is particularly evident during a climate of prolonged economic recovery, in which each new-vehicle sale or automotive service is vital to a dealership’s bottom line.

A 2010 J.D. Power and Associates survey, conducted to measure repeat vehicle purchases within a brand, found that customer retention had remained stable from 2009.  In…

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Added by Stacy Mueller on February 9, 2011 at 11:21am — No Comments

NADA Convention 2011; Post Traumatic Vendor Disorder!

SURLY VENDORS, BORING PARTIES AND SORE FEET COMBINE TO DELIVER AN EVENT BEST ENJOYED FROM THE PERSPECTIVE OF SMALLER GET TOGETHERS...

 

Including NADA 2011 in San Francisco, I have now attended 15 NADA…

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Added by Ralph Paglia on February 9, 2011 at 2:30am — 6 Comments

Investing In Education and Automotive Intern Programs For Digital Marketing

Now that the 2011 NADA Convention is over, our industry will set its sites on upcoming educational opportunities.  I would like to remind members of ADM of two special opportunities that need your attention to lock in savings on registration fees.



2011 Automotive Marketing Boot Camp



Automotive Marketing Boot Camp Registration

The much-anticipated…

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Added by Brian Pasch on February 8, 2011 at 4:30pm — 1 Comment

The Time is Here, and It is Growing at Mach Speeds

Auto Dealership Website Analytics This weekend, I was comparing website analytics for 2010 vs 2009 for one of our dealers, which got me to thinking about how 2009 compared to 2010. Before I knew it, I was digging into analytics for 2008 and 2007.



Limiting myself to just one dealer's analytics could taint my findings with the improvement of the website, lead generation, SEO, SEM, etc. So to ensure the most accurate…

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Added by Paul Potratz on February 8, 2011 at 12:30pm — No Comments

The Digital Divide - Thoughts from NADA 2011

There I was having a great discussion at NADA with some high-powered folks in the digital realm, when I realized that they didn’t get something very important:  Many dealers are not “leading edge” for Internet sales and marketing.  Nor are they anywhere near the edge, for that matter,…

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Added by Keith Shetterly on February 8, 2011 at 10:00am — 2 Comments

Polk / AutoTrader.com article I found interesting and wanted to share with you.

Polk/AutoTrader.com Study Finds Online Vehicle Shopping Influences Dealership Choice

02/07/2011…

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Added by Bill Goodfriend on February 8, 2011 at 9:53am — No Comments

Automotive Social Media Marketing; Sources of Success May Surpriser You!

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Added by Ralph Paglia on February 8, 2011 at 7:00am — No Comments

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