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All ADM Member Blog Posts (12,299)


Influencer
How to Approach a Potential Brand Ambassador About Social Media

Approaching a Customer

This is part 4 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:

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Added by J.D. Rucker on February 27, 2013 at 11:30pm — 1 Comment


Influencer
How to Identify Potential Brand Ambassadors

Brand Ambassador

This is part 3 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:

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Added by J.D. Rucker on February 27, 2013 at 10:30pm — No Comments


Influencer
The Importance of Brand Ambassadors

Loving Her Car

This is part 2 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:

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Added by J.D. Rucker on February 27, 2013 at 10:00pm — No Comments

Car Dealers Must Respond To Millennials On Social Media

Millennial Car Buyers to OEM's and Dealers:

Respond When You’re Being Spoken… "About"…

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Added by Ralph Paglia on February 27, 2013 at 12:30pm — 5 Comments


Dealer
Dealer without CRM wants to develop BDC

From time to time something will still surprise me. This happened last week in Long island. I received a phone call from the dealer to meet to discuss a BDC. One of his friends had refered my company to him. I agreed to meet him. I pulled up to the dealer, nice store with good display and a Used car lot.

Once inside it was like the 80s in decor. One of the sales guys greets me and I tell him I'm there to see the owner. He gets him and we go into his office and talk for about an hour.…

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Added by DON GRAFF on February 27, 2013 at 11:02am — No Comments


Influencer
What is SEO and How is it Changing?

Added by Paul Potratz on February 27, 2013 at 7:19am — No Comments


Influencer
How to Communicate with Mobile Customers

It’s becoming more common for customers to shop, communicate and conduct daily business using their mobile devices.

If you are selling cars in a dealership, I’m guessing you’ve received many responses from…

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Added by Josh Vajda on February 27, 2013 at 6:00am — 4 Comments


Influencer
Turn Social Media into a Brand Ambassador Factory

Factory

This is part 1 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:

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Added by J.D. Rucker on February 27, 2013 at 6:00am — No Comments


Influencer
From the Trenches... Coming Soon... Always On

Is it good, or is it bad?

 …

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Added by Tom Gorham on February 26, 2013 at 7:19pm — No Comments

Attention Dealers: Targeted Communities Start With Targeted Conversations

Communities, we are all a part of one, whether it be the community within our local area, the one with family and friends, or our online communities, they all play a vast role in who we are and what we wish to accomplish, in life and in business.

It’s no secret that humans are…

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Added by Amanda Ryan on February 26, 2013 at 5:22pm — 1 Comment


Influencer
Should a sales person build a personal brand?

While the other sales people at my dealership were freezing, chasing fresh ups outside on the blacktop, I was warm and cozy, tucked away in my office - glasses first into my MacBook building my personal brand.  It's not that I don't enjoy following customers around in the cold at a 20% closing ratio, it's more so that I wanted to focus on customer loyalty and presenting myself to the general public in a manner that would bring them directly to me…without all of the chasing that…

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Added by Robert Wiesman on February 26, 2013 at 8:59am — 5 Comments


Influencer
The Little Gopher That Could: How Being Not So Normal Paid Off Big

Humans are competitive by nature. Throughout history, as a species, we’ve been competing in one way or another whether that’s with each other or nature. So it came as no surprise to us when one of our clients – Princeton Mini – approached us and said that they “had to” win a regional OEM contest being held in conjunction with a national sales event, and enlisted our assistance.

The “Not So Normal” sales event held by Mini was designed to advertise the exceptionally…

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Added by Arnold Tijerina on February 26, 2013 at 7:09am — No Comments

Five Tips for Motivating Employees

The best tools in the world are only as good as their user. Similarly, loyalty programs are only as good as your employees make them. The best loyalty program in the world still requires staff buy-in to make it work. If a current program isn’t working, dealers should take a closer look at their culture and create strategies to develop a positive work environment and motivated employees. Here’s how to get started:

 

1) Find out what’s important to your…

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Added by Mike Gorun on February 26, 2013 at 7:08am — No Comments


Influencer
The Most Important Facebook Page Tip that Nobody's Telling Dealers

The Real World

In one sentence, the advice that business owners and marketers need to hear is this: “Everything on your Facebook page should be centered around the real world.”

No, I don’t mean the reality TV show that launched it all in 1992. When The Real World launched on MTV 27 seasons ago (yes, it’s still going strong in case you weren’t aware), it set in motion a genre of television that many people claim to hate but…

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Added by J.D. Rucker on February 26, 2013 at 6:00am — No Comments

Top 7 SEO Tips for Improving website traffic

Most business owners know that they need to implement a search engine optimization campaign to bring traffic to their websites.

However, many are unaware that there is a right way and a wrong way to start and execute a…

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Added by Nora Nesbitt on February 25, 2013 at 6:00pm — 10 Comments

What Happened to Managers Training Salespeople?

Did you watch Car Lot Rescue on Spike TV last night? I did - it was both entertaining and inspiring!…

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Added by Adam Ross on February 25, 2013 at 1:30pm — No Comments


Influencer
Buy Here Pay Here Markets Show Increased Strength

Following is this week's used car market report from Black Book managing editor, Ricky Beggs, also available by viewing the weekly video segment. As we attended the auctions, and talked with many dealers and also looked at the commentary from the Black Book survey personnel, there were three main topics of interest that kept coming up, and these are not in any particular order, a strong market, the current tax…

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Added by John Sternal on February 25, 2013 at 11:29am — No Comments


Influencer
Offering Free WiFi Could Land you in Jail

There’s a chance that not many have heard of the new "Six Strikes" copyright alert system, a new program that is being rolled out soon to crack down on illegal web piracy —…

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Added by Ketty Colom on February 25, 2013 at 11:04am — No Comments


Dealer
Here are two questions that I get asked in regards to videos.......

Every now & then I get asked these two questions. Do I use cue-cards and also how do you shoot a decent video in windy conditions?

 

In regards to cue-cards the answer is no.......... just a lot of practice! - lol! It does take time to get/feel comfortable in front of the camera and it`s definitely not for everyone.

 

Now as for "How do we shoot decent videos on windy days?"........ the first thing to remember is that you`re not making "Gone With the…

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Added by Ken Beam on February 25, 2013 at 7:49am — 4 Comments

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