Automotive Digital Marketing

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All ADM Member Blog Posts (12,996)


Influencer
Is My Android Phone Safe Or Not? Android's very real 'Master Key' vulnerability

Android Master Key cryptography ensures applications are not tampered with. Michael P. Kassner interviews researchers who say the crypto process is severely flawed.                     …

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Added by Bill Cosgrove on July 17, 2013 at 12:02pm — No Comments


Influencer
Wanted: Post-Beta Testers for new SaaS platform!

I am looking for a few individuals with marketing initiatives on the horizon to test a new tool to measure their mobile campaign. Please contact me directly if you are interested in testing and providing feedback to help us further develop the service.

 …

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Added by Shawn Case on July 17, 2013 at 10:00am — No Comments


Influencer
Automotive Zero Moment In Truth

I started my career in Digital Marketing as a Govt. Consultant for a firm in Tallahassee, FL., and became the Palm Beaches most innovative nightclub marketer. Eventually I settled down and worked in the OEM Manufacturing field where I had no clue this whole market even existed. 

I learned from very smart engineers about how to build the components and how they work in pretty much every car that has a screen. The one thing I didn't get was a good learning about marketing. So I…

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Added by Lenny Gomez on July 17, 2013 at 8:03am — No Comments


Influencer
MaxTradeIn Launches MaxTradeIn DealerDirect™ Service

MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is expanding with a new service that lets participating dealers place actual…

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Added by Shawn Schwegman on July 17, 2013 at 5:18am — No Comments

Reaching People on Social Media is About Consistency

There's an exciting thing that can happen when you first start advertising on social media. The organic measures of exposure are quickly fading away, so when you get that first boost of exposure as a result of spending very little money, it can become addicting.

It's a trap. Overexposing at the wrong time to the wrong people can…

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Added by J.D. Rucker on July 16, 2013 at 9:44pm — No Comments

Crossovers Less Competitive Than SUVs

Black Book Lender Solutions analyzed historical vehicle segment data and has developed projected retention levels for the next 12 to 24 months. Below is the breakdown of projected retention across all 24 segments, with analysis of the segments expected to outperform and underperform.

Pickups Remain Strong 

Compact, Mid-Size and Full-Size Pickups have all enjoyed strong retention during…

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Added by John Sternal on July 16, 2013 at 5:00pm — No Comments

Cars.com Email Blast... | Question by Martin Damato

Hello everyone. I was recently approached by a cars.com rep who had a new feature in a form of an email blast. They told me for a certain price, they can contact 10,000 customers that were interested in a manufacturer I selected.

I had a question at first that went unanswered...

Where are you getting these customers and email addresses?

My initial thought was that cars.com is pulling every prospect that submitted a lead on their website and basically charging me to send…

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Added by Martin L D'Amato on July 16, 2013 at 3:25pm — 1 Comment

Best Fake Ad I Have Ever Seen

Added by Martin L D'Amato on July 16, 2013 at 2:22pm — No Comments

Don't Make This Common Marketing Mistake

Your website can produce up to 600 more leads every month. I'll show you how to get customers who may be on the fence to contact your team in this week's Think Tank Tuesday. There's no reason you shouldn't be using this tool on your website. Don't miss out on hundreds of quality leads and watch Think Tank Tuesday right now!…

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Added by Paul Potratz on July 16, 2013 at 11:39am — No Comments

DealerCrm, iMagic Lab | Martin Damato

Being in the automotive industry for some time now, nearly 8 years, I remembered back to the days when I first started. I was 20 years old, fresh out of college, trying to take over the world - one phone call at a time. The company I was with at the time, didn't have the luxury of having the finer things that other automotive companies had. We had a pad, paper, and IF our website company offered a FREE CRM, we had that too.   A few years went by, I saw myself begin to progressive and…

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Added by Martin L D'Amato on July 16, 2013 at 10:10am — No Comments


Influencer
Sponsorship May Be Hard to Define, but Marketers Still Invest

Social sharing is key to online sponsorship

Sponsorship regularly extends beyond digital channels to the entire marketing  ecosystem, according to a new eMarketer report, “Online Sponsorship: Defining,  Tracking and Measuring an Amorphous Channel.”  So for many marketers,  sponsorship is a multichannel game, where the activity in one channel supports  and leads to another.

Sponsorship can be difficult to define with a single label. It can mean logo  placements, banners and…

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Added by Bill Cosgrove on July 16, 2013 at 9:23am — No Comments

Millennials Will Soon Be Buying More Cars. Here’s How to Sell to Them.

Back in 2009, the team of Mike and Maaike, the designers behind Google’s G1 Phone among other innovations, released a concept design for the car of the future. Lost behind the futuristic glass enclosure and auto-drive capabilities were the reasons they undertook the project: “Freed from the monotony of driving, we can enjoy quality time while in transit: socializing, gaming, movies, business, videocalls, web surfing, sleeping or discovering new places with powerful voice controlled search…

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Added by Josh Vajda on July 16, 2013 at 7:39am — 4 Comments

Changing Your Image Is Hard but Possible

Frequent travelers have many choices when choosing airlines. Some choose an airline for their frequent flier benefits; some for their convenient routes or frequent itineraries and some have airlines chosen for them by their companies. For many years, Delta Airlines has been at or near the bottom of almost every…

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Added by Mike Gorun on July 16, 2013 at 6:32am — No Comments

The Walt Disney Company® Presents Brand Messaging Keynote at DrivingSales Executive Summit

Bruce Kimbrell, site leader for one of the world’s most successful brands, helps dealerships solve the “Why Buy From Me?” dilemma with successful and actionable tactics to help separate their brand from the competition

 

 

Salt Lake City, UT – July 16, 2013DrivingSales today announced that The Walt Disney Company’s® Bruce Kimbrell, site leader for…

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Added by Crystal Hartwell on July 16, 2013 at 6:28am — No Comments


Influencer
Enterprise Security- Dark Reading- Must Reads

  • Must Reads are :

    compendiums of our best recent coverage of a particular topic. In this issue,

    find out how hackers try to trick your employees, why it takes so long to find breaches, how the cloud can help SMBs find vulnerabilities -- and much more.
  • How Hackers…
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Added by Bill Cosgrove on July 15, 2013 at 4:08pm — No Comments

Luxury Level Cars Show Largest Decline

Here is the latest used car market report from Ricky Beggs and Black Book. If the overall auction activity is an indication there were plenty of empty holes to fill back at the lot. Even with several survey personnel and editor reports indicating the “best crowd in several months”, bidding just to be the last bidder at any price was not the case. Quite a few reports indicated buyers were “slightly selective”.…

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Added by John Sternal on July 15, 2013 at 1:00pm — No Comments

Don't ignore CSI and end up like the dodo – or Mercury

CarChat Live helps dealers survive AutoWeek spotlighted the ’53 Mercury on their website, and it got me thinking how sad it is that such a storied brand has fallen by the wayside, and that dealerships that aren’t careful can also end up like the dodo bird or Mercury brand.

CSI is critical to SURVIVAL

One of the intangible benefits for our Live Chat products is that it can help guard your CSI. Not just the CSI the factory measures, but the one that has your customers posting…

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Added by Big Tom LaPointe on July 15, 2013 at 12:51pm — No Comments

Stay Involved with Patch.com | by Martin Damato

Many of us know of heard of "patch.com." Patch.com is a local news and information platform owned by the AOL corporation. As of June 2013, Patch operates some 900 local and hyperlocal news websites in 23 states in the United States. Patch Media Corporation is the operator of the service.



Patch was founded by Tim Armstrong, Warren Webster and Jon Brod in 2007 after Armstrong said he found a dearth of online information on his hometown of Riverside, Connecticut. The company was then… Continue

Added by Martin L D'Amato on July 13, 2013 at 11:01pm — 1 Comment

The Social Advertising Mistake Every Dealer Needs to Avoid

As Facebook continues its unofficial quest to make the platform pay to play and with Twitter quickly following in those footsteps, many are looking towards advertising as the most important component, but they would be wrong. Others who sell their products would say that strategy can overcome the need to play, but they would be incorrect as well. It’s the third…

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Added by J.D. Rucker on July 13, 2013 at 7:01pm — No Comments

Will Your Dealership be Affected by the Penguin 2.0 Update?



by Doug Antkowiak, SEO Specialist


Penguin 2.0 Launch

Google might tell you there is a new predator at the top of the web food chain.…

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Added by CDK Global on July 13, 2013 at 6:00pm — 12 Comments

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