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All ADM Member Blog Posts (9,199)

How should dealerships price new cars online?

This article can also be found by visiting http://wp.me/p1zj9v-1i or http://infiniteprospects.wordpress.com.

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Added by Adam Ross on July 5, 2011 at 2:50pm — No Comments

Say Goodbye Google Blogger and Picasa

Do you have a blog on Google Blogger platform, also known as Blogspot?  Are you using Google Picasa to store photos?  Well, say goodbye to those products.

 

Panic sets in....wait.....wait....wait....

 

Now rest easy because these popular product by Google will be…

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Added by Brian Pasch on July 5, 2011 at 1:30pm — No Comments

Why Having A Lot Of Facebook Fans Is A Waste Of Time

(Originally published on Dealer magazine)

 

It amazes me how many dealerships judge their Facebook marketing efforts success by the number of fans they have. People are in awe of that dealership that managed to get 15,000 fans to their Facebook page. Some vendors sell the fact that they…

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Added by Arnold Tijerina on July 5, 2011 at 11:51am — 8 Comments

Revise Your Digital Marketing Playbook

In the past 9 months, there has been more changes to search marketing and social media than any other period of time I can remember. It is truly a special time for online marketing professionals as we invest to stay ahead of the learning curve for our clients.

 

In many markets the competition…

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Added by Brian Pasch on July 5, 2011 at 11:30am — No Comments

Cultivate Real Facebook Fan Relationships!

Auto Dealerships are now scrambling to use Facebook and other social media sites to gain a competitive advantage. In the rush to be the most connected and the most responsive, some dealers lose sight of the real power of social media. They focus on inflated Facebook fan counts and numbers of Twitter followers rather than on creating new, lasting relationships with individual customers.

 

So how do you do this?

Here are three…

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Added by Jennifer Schrader on July 5, 2011 at 9:59am — 3 Comments

Opening the Lines of Communication through Social Media

During a sales meeting, the question of why the company no longer has a stock pile of tri-fold brochures to hand out to potential clients came up.  I scratched my head and looked puzzled, since we have not used a single tri-fold brochure in over a year.  As a company, we moved away from outdated marketing tools and adopted high tech and interactive tools to meet the requests of our…

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Added by Stephanie Young on July 5, 2011 at 8:00am — No Comments

Standing at a Crossroad and Finding The Sum of You in Three Words

There are forks in the road in everyone’s lives.  The pathway we choose when faced with at fork can sometimes dramatically alter our journey.  I stood at one of those forks when I was invited to participate with The Landmark Forum.  I heard about the cult rumors about this organization, but…

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Added by Stephanie Young on July 5, 2011 at 7:00am — No Comments

Barking up a different tree

Approximately 63 percent of all US household own a pet. Now how many of those households have cars? On a recent episode of Top Gear on BBC, Jeremy Clarkson (one of the hosts) says about a quarter of British households have a dog, and a car that can’t handle a dog is basically useless.  That means there is a lot of opportunity for you the dealership to expand your marketing. Why you ask? Well many of these customers take their animals into consideration when purchasing a… Continue

Added by Paul Potratz on July 4, 2011 at 4:30pm — 1 Comment

Happy 4th of July everyone! From Douglas Volkswagen!



   From all of us at Douglas Volkswagen




               Happy 4th of July

      to all of you ADM`ers out there!

 

             Hope you have a

       wonderful, safe, fun…
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Added by Ken Beam on July 4, 2011 at 8:35am — No Comments

Grant Cardone; Leaders Define an Organization Not Managers!

Grant Cardone; Leaders Define an Organization Not Managers!



It is not the policies and procedures that define an organization but purpose, not initiatives but inspiration, not mandates but the mission, and not management but…

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Added by Ralph Paglia on July 3, 2011 at 10:55am — 1 Comment

Charging into the Electric Car

As of right now California has the most electric car charging stations. But other states are not far behind. In fact, a key legislative committee in Connecticut is about to act on legislation intended to improve the infrastructure for electric cars. Basically it will require an update to state building codes to address electric car needs, develop a plan to promote electric car use, and encourage installation of charging stations. The bill would create a sales tax exemption for hydrogen fuel… Continue

Added by Paul Potratz on July 3, 2011 at 9:30am — No Comments

Hey Buddy, Wanna Buy an Online Review?

Did you know there are people all over the world who’ve had a 5-star buying experience at your store?  Yep, there are literally thousands of fake “customers” getting $10/hour to write glowing reviews for dealerships.  I feel compelled to tell this story because the result of this practice… Continue

Added by Kathi Kruse on July 3, 2011 at 8:09am — 1 Comment

Get your pop-corn, sit back & watch Ken Beam show you this awesome 2008 Mini Cooper S!



Watch Ken Beam show this gorgeous 2008 Mini Cooper S at Douglas Volkswagen in Summit New Jersey. As Union County New Jersey`s Select VW Certified Pre-Owned Dealership, we always have an excellent selection of clean, low mileage Certified Volkswagens in stock! To learn more about Douglas Volkswagen Certified Pre-Owned Volkswagen please watch…

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Added by Ken Beam on July 3, 2011 at 7:33am — No Comments

How Green is your Dealership?

A lot of car advertising is now focusing on “green” cars. Hybrids, electric, hydrogen all of these vehicles help the environment and help the wallet.  When purchasing goods consumers are also looking at the company itself. They want to support “green” companies.



Consider becoming an Energy Star rated building/dealership. This way as you focus your automotive marketing campaigns on the “green” cars you can… Continue

Added by Paul Potratz on July 2, 2011 at 9:30am — 1 Comment

Union County NJ VW Dealer | 2007 VW Beetle Convertible | Douglas VW | Bedminster NJ Volkswagen





Watch Ken Beam show this gorgeous 2007 VW Beetle Convertible at Douglas Volkswagen in Summit New Jersey. As Union County New Jersey`s Select VW Certified Pre-Owned Dealership, we always have an excellent selection of clean, low mileage Certified Volkswagens in stock! To learn more about Douglas Volkswagen Certified Pre-Owned Volkswagen please watch this;… Continue

Added by Ken Beam on July 1, 2011 at 7:41pm — No Comments

Facebook app to BranchOut on its own

The Facebook app BranchOut is shaping up to become a new venue for professionals to connect. What can this mean for the automotive marketing field? Well, this app could help increase professional network connections and boost discussions between the customers and the automotive marketing industry. By understanding your customers background and work environment you can better tailor your automotive marketing and advertising to fit their passion points. 



BranchOut is an app that enables… Continue

Added by Paul Potratz on July 1, 2011 at 5:30pm — 3 Comments

Google Analytics Benchmarking News

Google Analytics Benchmarking News…



Google
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Added by Ralph Paglia on July 1, 2011 at 5:30pm — No Comments

How to Dive into Google+

Earlier this week, Google caused a stir when it launched Google+, the new social sharing service that’s currently available only to those lucky members who receive an invitation. Unlike other social sharing sites, Facebook being the first that comes to mind, the all-new Google+ begs its users to practice sharing decorum.

 

First Things First

Whether or not you have received an invitation to Google+ -- it’s the only way to use the service, and due to the high…

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Added by Sean Wolfington on July 1, 2011 at 1:30pm — 8 Comments

The Seven Horsemen of the Recovery

Hold your horses!  We might just be in jeopardy of a recovery breaking out!!!

 

After two years of struggling and scratching, there is a glimmer of light at the end of the tunnel for the automotive industry as the Seven Horsemen of the Recovery have been spotted in cities and towns across the United States.  Below is a brief description of each of the Seven Horsemen of the…

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Added by Stephanie Young on July 1, 2011 at 10:30am — No Comments

Sheep, Sheepdogs and Wolves-Leadership Lessons from the Flock

As an invited guest to the NAS Pensacola National Naval Aviation Museum, I had the honor of attending the "winging" of a group of young aviators.  Rear Admiral Mark Vance was the guest speaker to address this assembly of recently graduated Navy and Marine aviators with a welcome to the fleet speech.  I found myself feeling like I too was being given a "charge to order on the…

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Added by Stephanie Young on July 1, 2011 at 10:30am — 2 Comments

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