Professional Community for Car Dealers, Automotive Marketers and Sales Managers
All too often I see dealers (and just about everyone else) posting images multiple times in the same day using a single tool. It could be Instagram, Hootsuite, Buffer, KPA Local Engage, Path, or any of dozens of great…Continue
Added by J.D. Rucker on August 18, 2012 at 4:31am — No Comments
So you've created your dealership's Google+ Brand Page in preparation for the move from Google Places to Google Plus Local...but now what? Here are some tips for optimizing your dealership's Google+ page:Continue
Added by Ali Amirrezvani on August 17, 2012 at 1:31pm — No Comments
Pictured above (Left to Right) is Brian Pasch, Ed Shaffer, Glenn Pasch, and Marc McGurren.
I am proud to welcome Ed Shaffer to the PCG Consulting Team. Ed comes from the Park Place Auto Group in Texas. Ed brings with him a great portfolio of experience in the Automotive Industry.
Ed will be offering his experience and…Continue
Added by Brian Pasch on August 17, 2012 at 10:36am — No Comments
Traditionally, leads have been the Holy Grail of automotive buyer intent. Leads are still valuable, but there is a whole spectrum of true sales indicators that are getting lost in the shuffle. Our business intelligence at Cobalt exclusively reveals that the top four true sales indicators today are: Hours and Directions pageviews, VIN views, time spent on VIN, and total number of vehicles viewed.
To my put this in perspective, here is a real life example from a recent dealer visit.…Continue
Added by Matt Tedesco on August 17, 2012 at 9:43am — No Comments
Recently Google started offering vanity URLs for Google Plus. The announcement stated that the vanity URLs will start being rolled out with a few verified users but it will soon become available for all users. Finally this is what many of us have been waiting for with Google+ no more massive strings of…Continue
You might want to re-think the ask
You want to increase the number of reviews written about your dealership on online consumer and automotive review sites, right? The first step in any review-building initiative is developing a system or process for consistently asking satisfied customers to write reviews. But if you want to accelerate your results, maybe it’s time to take another look at how you are positioning the…Continue
Added by Kristen Judd on August 17, 2012 at 5:11am — No Comments
Social media seems like such an pleasant, magical journey for a business to embark on. Ask a mundane question on Facebook, tweet a photo of your lunch, and the world will love you (and ultimately buy whatever you’re selling).
But social media occasionally causes instant public relations…Continue
What do I mean by that, you may ask...
All of you know that the term "conversion" has several meanings, ultimately. One meaning could be converting a lead into a sale. One could mean converting a past sale into a new one or an upgrade. And there are many meanings. However, what it ALWAYS means is a successful 'upgrade' of the status of that consumer through your marketing and sales pipeline. Right?
So, you've heard a ton of recent expertise on what is, right now,…Continue
Added by Chris Purser on August 16, 2012 at 8:25am — No Comments
Stroffolino’s presentation “Bridging the Certification Gap: How to Turn Longer Life/Higher Mileage Used Vehicles 60% Faster -- and with 23% Additional Gross!” joins agenda that also includes Billy Beane of ‘Moneyball’ fame, Facebook, and Google
Manahawkin, NJ – August 16, 2012 – Joe Stroffolino, Used Car Manager and Digital Marketing Director of Causeway Family of Dealerships in New Jersey, has been selected to present at the fourth annual…Continue
Added by Crystal Hartwell on August 16, 2012 at 7:01am — No Comments
With the introduction of Google Places a couple of years ago, and now with Google's launch of Google+ Local and further integration of localized search results, SEO optimization has yet another twist to consider: how localization affects your SEO rankings.
You may first ask: What is "Local SEO"? For those of you not familiar with this term, let me provide a brief explanation.
When you go to Google.com and do any search, you will notice on the search…Continue
Added by Vickie Gibbs on August 16, 2012 at 6:29am — No Comments
If youʼre involved in your companyʼs internet marketing, then youʼve probably heard the term, “landing pages”. A landing page, or a lead capture page, is the page that a potential customer arrives at after clicking on an…Continue
How to Improve Internet Lead Quality from KPA - DealerWebinars.com on Vimeo. Instead of changing the status for an internet lead to "dead" or "bad" because there is no phone number…Continue
Added by Stan Sher on August 15, 2012 at 8:26pm — No Comments
Bad Reputation = Lost Sales
Don't Let This Be Your Dealership
Online Reputation Matters: Did you know that over 70% of auto-shoppers are researching online reviews before deciding which dealership to visit? If your dealership has a bad reputation, meaning it has a low score on Google+ Local, Yelp, Yahoo!, etc,…
Added by Vickie Gibbs on August 15, 2012 at 11:33am — No Comments
Are you making the most of your customer reviews?
A good customer testimonial offers valuable return on investment and can help push potential buyers through the buying process and into your dealership.
Unfortunately, when we went to work to find out what makes a good customer testimonial, we found that most dealerships aren’t using…Continue
Added by Paul Potratz on August 15, 2012 at 7:30am — No Comments
How many brains do you have? Trick question, I know. Your biology teacher said you have one. However, according to Dr. Mark Goulston your brain has three layers that evolved over millions of years. There’s the reptile layer, the mammal layer, and the primate layer. Let's take a deeper look into these layers and ways you can tap into these parts of the brain in your sales presentation, customer…Continue
The purchasing of Twitter followershas become an extremely popular trend. It offers the instant gratification that many people and businesses crave. When someone sees you have a mere…Continue
By now I'm sure you've heard about the new Google Webmaster Tools report that tells your dealership how many pages have indexed on your website over the last year. Unfortunately the information on its own is a little vague, and can be difficult to fully use when taken on its own. For example, a big segment of the data revolves around how many website pages are not selected for indexing. What does that mean? Google says that:
“A URL can be not selected for indexing for…Continue
Added by Ali Amirrezvani on August 14, 2012 at 2:22pm — No Comments
Prospects decide where to buy, in part, based on the speed and quality of sales follow-up. Statistics prove that if you can get your prospect back into your dealership quickly you will have a much higher likelihood of closing the sale. Dealers using an incentive program (such as our BeBack card), find that approximately 18% - 20% of prospects return and purchase a vehicle within 10-15 days of receiving the incentive card.…Continue
Added by Mike Gorun on August 14, 2012 at 1:20pm — No Comments
They stated the reason for creating the tool in their …Continue
The Olympics are an event where hard work, the latest tricks and even luck separate the good from the great. Many times the difference between the Gold, Silver and Bronze comes down to perfecting the little things. So how do you tap into that competitive spirit and take home the gold with your automotive marketing?…Continue