ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Automotive advertising agencies are challenged to keep up with new technologies and online marketing channels to accommodate today's internet savvy consumer. Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies that leverage their resources and complimentary skill sets to serve their auto dealer and vendor clients. The network's portal --…Continue
Added by Joshua Michael Friedman on February 12, 2011 at 5:23pm — No Comments
Regardless of the vendor marketing slants regarding social media and digital marketing, it is clear that the automotive industry needs to invest in educating their employees on digital marketing.
Equally as important is the need to attract the next generation of automotive sales and marketing professionals. Most billion dollar industries have established Internships and educational programs for skills enhancement. Somehow many car dealers never got that memo.
The update has had some mixed results; some sites have gone up and some down. Active websites that were once a PageRank 4/10 are now a 3/10. Some established sites have stayed the same.
New sites have popped up very nicely like…Continue
Added by Paul Potratz on February 10, 2011 at 12:02pm — No Comments
Based on Glynn Rodeans' extensive experience setting up and training dealers on professional and effective Business Development Center (BDC) operations the New Vision Sales training and consulting team has produced a 95 page E-Book packed with invaluable techniques, tips and insights. This resource provides an essential foundation for addressing concerns and defining a BDC strategy for under performing…Continue
Added by Glynn Rodean on February 10, 2011 at 6:38am — No Comments
After spending the last few days at the NADA Convention in San Francisco it was evident that while consumer spending remains cautious, vendors and exhibitors are positively optimistic about doing business in 2011. And, as always, 'San Fran' didn't disappoint: cool cars, sensational weather and...the opportunity to pick-up on the Superbowl vibe, which as the whole world knows by now was won by the Green Bay Packers who thumped the Pittsburg Steelers 31 to 25. Another highlight…
Added by charles bayer on February 9, 2011 at 10:30pm — No Comments
What an event!!!
I just got back last night from spending a long week in the San Francisco Bay Area. I always like to recap these events when I get a chance. Here we go:
I started my trip to San Francisco on February 1, 2011 where I was fortunate to bypass the bad…Continue
Dealer.com customers-do you use DDC's SEO program or an outside specialist?
We are in the midst of looking at improving our SEO content on our Dealer.com sites, so we had a phone conference today with them. Before I start, we are not against using DDC to strengthen our SEO-however, if we don't use them it seems we will not have the ability to:
2. Alter the H1, H2,3 tags
3. Edit meta titles (they might give us permission)
4. Submit to Google-they…Continue
Added by Paul Potratz on February 9, 2011 at 12:53pm — No Comments
Customer retention is critical to an automotive brand’s success. This is particularly evident during a climate of prolonged economic recovery, in which each new-vehicle sale or automotive service is vital to a dealership’s bottom line.
A 2010 J.D. Power and Associates survey, conducted to measure repeat vehicle purchases within a brand, found that customer retention had remained stable from 2009. In…Continue
Added by Stacy Mueller on February 9, 2011 at 11:21am — No Comments
Added by Ken Beam on February 9, 2011 at 4:45am — No Comments
Including NADA 2011 in San Francisco, I have now attended 15 NADA…Continue
Now that the 2011 NADA Convention is over, our industry will set its sites on upcoming educational opportunities. I would like to remind members of ADM of two special opportunities that need your attention to lock in savings on registration fees.
This weekend, I was comparing website analytics for 2010 vs 2009 for one of our dealers, which got me to thinking about how 2009 compared to 2010. Before I knew it, I was digging into analytics for 2008 and 2007.
Limiting myself to just one dealer's analytics could taint my findings with the improvement of the website, lead generation, SEO, SEM, etc. So to ensure the most accurate…Continue
Added by Paul Potratz on February 8, 2011 at 12:30pm — No Comments
There I was having a great discussion at NADA with some high-powered folks in the digital realm, when I realized that they didn’t get something very important: Many dealers are not “leading edge” for Internet sales and marketing. Nor are they anywhere near the edge, for that matter,…Continue
Polk/AutoTrader.com Study Finds Online Vehicle Shopping Influences Dealership Choice
Added by Bill Goodfriend on February 8, 2011 at 9:53am — No Comments
Added by Ralph Paglia on February 8, 2011 at 7:00am — No Comments