Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Let's start a discussion on the value of a Googlized consumer to auto dealers; someone that has an email account associated with Google services.
Dealers need to look at the value of their customer base in terms on the new power given to Googlized consumers.
In fact, I suggest that business owners need to implement processes to ask and identify consumers with Google accounts. Why?…
Added by Brian Pasch on July 14, 2011 at 6:34pm — No Comments
FOR IMMEDIATE RELEASE
Looks like Facebook is getting in on the reviews game. While checking in on the DealerOn Facebook page today, I noticed a new tool that I think auto dealers may want to keep an eye on. Expanding on the simple "like" button that seems to be everywhere, Facebook now lets users leave recommendations for business pages.
Added by Ali Amirrezvani on July 14, 2011 at 9:09am — No Comments
“What is the number one challenge most dealers have with improving profits?” 1) Employee Turnover, 2) Capital, 3) Inventory, 4) Process, and 5) Recruiting Talent. Of those polled, 30% answered “Recruiting Talent”.
It is not rocket surgery (it is easier to build a rocket than trouble shoot and repair one) as to how talent affects the dealership’s bottom line. What puzzles me is…Continue
Added by Stephanie Young on July 14, 2011 at 8:00am — No Comments
Why the Gen Y is in the driver’s seat & why we need to pay attention!
Place your seat in an upright position and think again! You may end up kicking your own rear down the road.
A study was…Continue
The key to lasting customer relationships is communication and car dealers know this better than anyone. Dealerships don’t survive on profit from car sales - they depend on service and parts business to stay in business. It takes time for dealers to build customer loyalty, but you can get their attention in seconds. How? Keep reading.
How often do you reach out to your customers to remind them of new models, service and warranty requirements? Do you tell them about special deals on…Continue
Added by Dmitriy Goroshin on July 13, 2011 at 3:31pm — No Comments
The Penske Automotive Group is catching up to AutoNation in the total revenue department. A few years ago, AutoNation was generating about $20 billion in annual revenue, while Penske was at about $8 billion.
Penske has narrowed the gap considerably generating $10.6 billion last year to AutoNation's $12.4 billion ($12.5 if you round up). And now Penske has added about $257 million worth of revenue with today's acquisition of Crevier BMW in Santa Ana, CA. Crevier is the fifth…Continue
Added by Cliff Banks on July 13, 2011 at 1:30pm — No Comments
The Evolution of the Facebook Fan
By Paige Plant, Social Media Director, Ignite XDS
A coworker of mine, Jennifer Schrader, recently shared this infographic with me regarding the reasons behind why people follow brands. It led me to think about the overall brand of my different clients and…Continue
Added by Jennifer Schrader on July 13, 2011 at 8:02am — No Comments
Here's a question -- what's the craziest or most clever marketing scheme you've seen from a car dealer?
Some of the old giants in the industry -- Jim Moran, Cal Worthington, Earl Muntz and others -- put together some wild and over the top marketing schemes. Moran probably was the first dealer to advertise on TV with a variety show and his sponsorship of a wrestling show in Chicago long before he created JM Enterprises, the largest Toyota distributorship in the…Continue
Smartphone penetration has reached more than half…
Added by Ralph Paglia on July 12, 2011 at 12:00pm — No Comments
izmocars (http://www.izmocars.com) today released its June 2011 AOA Accessories Trend Report(1), which studied accessories sales data of dealerships whose inventory was the most severely impacted by…Continue
Added by Crystal Hartwell on July 12, 2011 at 11:11am — No Comments
Fort Lauderdale, FL – July 12, 2011 – AutoUSA (www.autousadealers.com) announced today the release of PowerListingsSM 2.0 for auto dealers, designed to drive traffic from online classified site Craigslist to dealerships’ Facebook pages. Linking directly to inventory on Facebook provides opportunities for dealerships to increase engagement with potential customers. AutoUSA’s fully managed solution is also time-optimized to…Continue
Added by Holly Forsberg on July 12, 2011 at 10:48am — No Comments
Most critics believe …
Added by Ralph Paglia on July 12, 2011 at 9:00am — No Comments
No matter how sophisticated or rudimentary your website provider‘s reporting platform is, having Google Analytics on your website is a “no-brainer”. You want to “trust, but verify” your website provider’s analytics by making sure they are similar to those in Google Analytics. At DealerOn, we have made it a standard part of our process to create a Google Analytics account for each of our customers’ websites.
Luckily, if your auto…Continue
Added by Ali Amirrezvani on July 12, 2011 at 7:20am — No Comments
That map you see below isn't a picture of the earth, seen from space. Rather, it's a map of the locations…Continue
Added by TERRY GIBSON on July 12, 2011 at 7:00am — No Comments
In other words, I’m used to having the world at my fingertips, and along with the rest of my generation.
I remember as a child my mother sitting us kids down after a holiday or birthday to write handwritten thank you notes for any gifts we had been given. It was a chore that as a child I found little value and a whole lot of grief in participating. As an adult, I have learned that it is the little things in life that make an experience memorable.
We all have mailboxes full…Continue
Added by Stephanie Young on July 12, 2011 at 6:30am — No Comments
2008 Infiniti QX56…
Added by Ken Beam on July 11, 2011 at 4:35pm — No Comments