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All ADM Member Blog Posts (9,507)

Bridgwater NJ| 2008 Certified PreOwned VW Beetle Convertible | Douglas Volkswagen | Somerset County NJ VW



 

Watch Ken Beam show this gorgeous 2008 VW Beetle Convertible at Douglas Volkswagen in Summit New Jersey.



As Somerset County New Jersey`s Select VW Certified Pre-Owned Dealership, we always have an excellent selection of clean, low mileage Certified…

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Added by Ken Beam on September 10, 2011 at 2:46pm — No Comments

FREE BEER!

Made you click from the title or the picture, didn't I?  Well, this article is about Pay-Per-Click (PPC), but a short story first to explain my point:  When I had my entertainment company ten years ago, we always laughed at the long-standing joke that naming a band “Free Beer!” would make all the honky-tonk signs read…

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Added by Keith Shetterly on September 10, 2011 at 10:30am — 15 Comments

Strategies NOT Tactics Ignite Dealer Summit

All too often what we think are strategies are mere tactics and are driven by technology vendors want to sell us. I put together this 2.5 day class for our clients and perspective clients on Strategies to help them better define their own strategy online & off.

 

This is a 2hr version of a 2.5 day class.

 …

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Added by Larry Bruce on September 10, 2011 at 8:30am — No Comments

Aaron Bickart Joins Team Velocity Marketing

Automotive Sales and Marketing Expert Aaron Bickart Joins Award-Winning Agency Team Velocity Marketing…



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Added by Ralph Paglia on September 9, 2011 at 3:00pm — 5 Comments

Do you have a creative branding campaign? Possibly one out in left field?



I am not sure if anyone else has seen the new Kia Commercial for the 2012 Soul. The Hamsters are back, this time spawning dance battles with alien robots to LMFAO's "Party Rock Anthem" in an effort to "Share some Soul", the title of Kia's new campaign. Now while I love all of the things listed, Hamsters and…

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Added by Paul Potratz on September 9, 2011 at 11:30am — No Comments

ClearSaleing and Marin Software Join Forces

Market Leaders ClearSaleing and Marin Software Join Forces for Seamless Paid Search and Attribution Platform Integration

Partnership Maximizes Clients' Overall Search Investment

Dustin Engel, Chief Strategy Officer, ClearSaleing

Dustin Engel, Chief Strategy Officer, ClearSaleing…

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Added by Ralph Paglia on September 9, 2011 at 10:39am — No Comments

What Does The Government Think About Your Social Media Policy?

(Originally published on Dealer magazine)

Back in June, I broke news on a case that involved a BMW dealership firing a salesperson for posting critical comments about the dealership and pictures of an accident that…

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Added by Arnold Tijerina on September 9, 2011 at 6:41am — No Comments

Webinar: How to Sell More with Less Using Technology Driven Processes Powered By Social Media

Enroll in this Digital Dealer Webinar to Learn How to Sell More with Less Using Technology Driven Processes Powered By Social Media

Join Philip Zelinger President of Ad Agency Online and Founder of AdAgencyOnline.Net on…

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Added by Ralph Paglia on September 9, 2011 at 6:00am — 4 Comments

Edmunds.com Launches Used Car Inventory Marketing for Car Dealers

Edmunds.com Launches Inventory Search Tool for Used Car Shoppers and Dealers Nationwide



SANTA MONICA, Calif. —…

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Added by Ralph Paglia on September 8, 2011 at 5:00pm — 1 Comment

Google Buys Zagat

Google has just bought Zagat, a company that provides ratings and reviews of restaurants, entertainment venues, and travel locations.  Known primarily for their yearly restaurant book guides, they have been doing quite well with their online subscription based site and community.

 

Google plans for Zagat…

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Added by Ali Amirrezvani on September 8, 2011 at 12:16pm — No Comments

Reminder: It is Time for an Attitude Adjustment

I was once the bride of an enlisted sailor, who during the course of our marriage made the transition from enlisted to officer by finishing his college education.  Once he had become an officer; he tackled the challenge of completing flight school to become a Naval Aviator.  When he graduated from flight school and to represent his accomplishments, I had a pewter tankard engraved with…

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Added by Stephanie Young on September 8, 2011 at 8:00am — 10 Comments

WARNING: Facebook Pages Can Get Hijacked (Or Not!)

 

Be very careful about giving anyone at your dealership admin access for your Facebook page.

So warns Sophos. The security company pointed out today that anyone you give admin rights to could delete the page creator from the list of administrators.

While Sophos implies that Facebook would do well to add another security layer to the addition and deletion of page administrators, we think that’s unnecessary. Current admins need to…

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Added by Joseph Little on September 8, 2011 at 6:30am — No Comments

Industry Thought Leader Shares Guerrilla Marketing and Competitive Conquest Advertising Strategies for the Web

Industry Thought Leader Shares Guerrilla Marketing and Competitive Conquest Advertising Strategies for the Web



Ralph…

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Added by Ralph Paglia on September 7, 2011 at 10:30am — 5 Comments

Google Trusted Stores--Another Push for Reviews?

Google is at it again.  According to the Google Operating System Blog, an unofficial source of news and tips about Google, the search engine giant will soon be launching Google Trusted Stores.  This new service is designed to make it "easy for online shoppers to identify stores that provide an excellent online shopping experience."

 …

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Added by Ali Amirrezvani on September 7, 2011 at 7:13am — 2 Comments

ZAG… USAA… What’s it all about, anyway?

At the beginning of the month, DrivingSales.com posted an entry from an internet sales manager who deserves our support.

As you may already know, ZAG markets a rock-bottom-priced, build-it-your-way car buying service that delivers a members-only (or employees-only), guaranteed-low-price benefit for participants with USAA, NRA, Geico, Bank of America, Consumer…

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Added by Joshua Michael Friedman on September 6, 2011 at 9:43pm — No Comments

Three Ideals For Social Marketing Success, Part 2

In part 1 of The Three Ideals For Social Marketing Success I mentioned that success in social media boils down to three ideals, they are:

  1. The Development Of Relationships,
  2. The Creation Of High…
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Added by David Johnson on September 6, 2011 at 1:02pm — No Comments

DealerOn Named to Inc. 5000 Fastest Growing Private Companies List in 2011

DealerOn, the premier car dealer website provider, has been named to 2011 Inc. 5000 List of Fastest Growing Private Companies at #2002, based on a three-year sales growth of 127%.  "DealerOn is thrilled to be a part of such an elite group of companies," said DealerOn co-founder and CEO, Ali Amirrezvani.  "This recognition means so much to the DealerOn family.  It is confirmation of, and a testament to, our employees’ hard work,…

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Added by Ali Amirrezvani on September 6, 2011 at 11:00am — No Comments

Going Up?

Seldom does some one board an elevator from an upper floor to ride the elevator up.  Most of the time, if someone boards the elevator from an upper floor it is to ride back to the first floor.  Therefore, when considering progress, why let someone impede your progression by not being on the project from the ground floor?

 

Please allow me to further develop this concept for…

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Added by Stephanie Young on September 6, 2011 at 9:00am — No Comments

Customer Loyalty Program Success

Seth Godin, called “America’s Greatest Marketer” by American Way Magazine, wrote on his blog last year about loyalty, not specific to any one type of industry but brand loyalty in general. He stressed…

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Added by Amanda Meuwissen on September 6, 2011 at 8:04am — No Comments

It’s in the Presentation

Life inside the dealership is an experience only those who have been there can appreciate. Whether you are in sales or service, each department carries its own unique challenges. Let’s face it, the job is monotonous. And, after every successful month, you get the pleasure of starting from zero once again. So, what can you do to be successful?

Most would agree that the answer lies in your people skills, technique and ability to adopt a mindset that stops you from falling into a “move…

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Added by Cory Mosley on September 6, 2011 at 7:44am — No Comments

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