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All ADM Member Blog Posts (11,569)


Influencer
WHAT IF THIS WORKS

I am writing this from the airport in Manchester, NH as I head back to Wilmington, NC.  Hurricane Sandy has left her mark on the North Carolina Coast and is heading north for what forecasters think will be a huge event.  I'll be glad if I just make it home today.       Many of the homes up here are equipped with back up generators to handle loss of power issues.  Stores were selling out of extra water and batteries as folks prepared for the worst.  I think we can all agree this is just being…

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Added by John Fuhrman on November 1, 2012 at 10:40am — No Comments


Influencer
Commercial Piggy Back, Website almost FAIL

I have to admit when it comes to Trucks, I am a Chevy guy. It's not that I don't think the other companies are comparable. It's just how I grew up. 

With that said, I was excited to see the new "Chevy Truck Month" commercial. You know the one with the muddy handshake to close the deal. It's great! Problem is, I couldn't share the video because the Chevrolet Truck Month…

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Added by Shawn Case on November 1, 2012 at 10:00am — 1 Comment


Influencer
Google Declares Existing Web Metrics Obsolete: A Sea Change in Dealer Website Analytics

The 2012 Google Analytics Summit theme is “Next Generation Measurement”, and considering the bombshell Google dropped on day 1, it couldn’t be more fitting.…

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Added by Matthew Kolodziej on November 1, 2012 at 9:30am — 38 Comments

Who's Afraid of Virgina Woolf...and her bad review?

Why a Bad Review is GOOD and What to do with them!!!!

How many people have gotten a bad review? Yes you suck! There is somebody out there who’s going to say you suck. You don’t. You’re no better or no worse than the dealer, restaurant or hardware store down the street. I hope your better. But you are going to get a bad review. You cannot satisfy 100% of…

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Added by Aj Maida on November 1, 2012 at 9:00am — 9 Comments


Influencer
Are you making these innocent mistakes with your dealership reviews?

Are you unknowingly asking Google to delete your hard earned reviews? Are you possibly telling Yelp it’s OK to filter your 5 star reviews?

Believe it or not, what was once considered forward-thinking when it came to automotive review generation could now be construed as downright fraudulent thanks to new and harsher review…

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Added by CDK Global on November 1, 2012 at 8:30am — 3 Comments

Digital Fixed-Ops, Making The Case

Take a look at most dealership websites and you will notice that the vast majority of them are weighted heavily in favor of sales. In fact, if you take a look at their digital fixed-ops content you will notice that it accounts for about 5-15% of the websites real estate. Why do you think that is?

Take this statistic from…

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Added by David Johnson on November 1, 2012 at 7:50am — 14 Comments


Influencer
Do You Follow Up on Accidents ASAP? (Safety Culture Tip #3)

Even in the safest auto dealership, accidents happen. In fact, what happens in your dealership in the hours following an accident is an excellent test of your positive safety culture. Here are a few things to look for:



(1) Response within minutes, or within 24 hours.

(2) Timely notification of claims.

(3) A thorough, prompt approach to accident investigation.

(3) Investigations that focus on finding solutions, not just blaming employees.



Did you notice how… Continue

Added by Patric Timmermans on November 1, 2012 at 7:42am — No Comments


Influencer
Be Cautious With Google's Disavow Tool

No matter how hard you try you can’t control who is going to link to your website. Every site out there is going to have a few unsavory links that they want to get rid of, it’s a reality of building a website. Since Google came out with their Penguin update people have been scrambling to try to clean up…

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Added by Timothy Martell on November 1, 2012 at 6:30am — 5 Comments


Influencer
Content Wasn't Always King, But Now It Finally Is

For years, marketers and search engine optimization gurus have been preaching something. They've been telling the world that "content is king" and that if you put the right content on your website, that it will rank well. After all, who would deny the king, right?…

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Added by J.D. Rucker on October 31, 2012 at 10:00pm — 1 Comment


Influencer
Online advertising fails to enage consumers

Digital advertsing is not meeting the needs of consumers according to a new research report undertaken in the US.

Adobe in partnership with Edelmen Berland, a global market research firm surveyed a nationally…

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Added by charles bayer on October 31, 2012 at 8:59pm — 2 Comments

Do Hyundai Cars Suck? Is Hyundai A "Throw Away Car"? Robert Wiesman Answers Your Question(s)



http://www.robertwiesman.com

Do Hyundai Cars Suck? Is Hyundai A "Throw Away Car"? Robert Wiesman Answers Your Question(s)...

About Robert Wiesman

I believe in my product…
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Added by Sean V. Bradley on October 31, 2012 at 5:30pm — 7 Comments

BMW Marketing Communications: New Mobile Apps for BMW Dealership Employees

Latest BMW Marketing Communications: New Mobile Apps for BMW Dealership Employees 

ActiveHybrid drivers speak up.…
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Added by Ralph Paglia on October 31, 2012 at 1:33pm — No Comments


Influencer
Re-directs and SEO Best Practices

Hello and HAPPY HALLOWEEN ADM Community!

We are currently in the middle of adding Lincoln to our dealership brand and would love some feedback!…

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Added by Ashley Lopez on October 31, 2012 at 1:00pm — 17 Comments


Influencer
Happy Halloween Ghouls and Goblins!

Happy Halloween Ghouls and Goblins, on this spooky Halloween I’ve decided to share the history behind All Hallow’s Eve as well as some myths and superstitions associated with it.

Halloween's origins date back to the ancient Celtic festival of Samhain (pronounced sow-in). The Celts celebrated their new…

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Added by Ketty Colom on October 31, 2012 at 8:13am — 1 Comment

I have a question regarding BDC Manager Pay plans

I wanted to get some ideas from fellow BDC Managers as to what is a fair pay plan that rewords mangers for bringing in more customers and ultimately more sales. The dealership has 1 manager with 4 BDR. The team handles all inbound sales calls, internet leads, Unsold traffic and campaign calls .The manager does all aspects of running and developing BDC.

Thank you,

Kevin Berger

Added by Kevin L Berger on October 31, 2012 at 6:13am — No Comments


Influencer
Sandy and American Apparel

There’s something to be said for getting in on a trend when it’s hot, social media marketing at it’s core is all about trends. When that great, roaring and rushing storm of interest starts to…

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Added by Timothy Martell on October 31, 2012 at 5:30am — 6 Comments


Influencer
How to Serve a Balanced Social Content Diet on Facebook and Google+

Balanced Diet

Businesses and organizations have made strides in the last year to improve their overall understanding and strategy in social media. Many who once played in the social media realm using traditional internet marketing techniques such as posting only self-serving links have changed gears and focused on higher-visibility content such as images. Unfortunately, many are still lacking the understanding of how the networks work and how to post properly.…

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Added by J.D. Rucker on October 30, 2012 at 10:45pm — No Comments


Influencer
Sales Manager Pay Plan help...

I have a small, rural dealership (Chevy) that sells 45-50 retail a month and looking to grow to at least 75.  I have a younger brother as a sales manager and I need to give him a base + incentive pay plan.  I am looking for ideas on how to structure one. 

If you have a few minutes, just jot down the basics of how a sales manager should be paid....I would appreciate it.  He responds to incentives that compensate him for reaching certain goals.

Thanks for considering to…

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Added by Tom Hawkins on October 30, 2012 at 6:35pm — 5 Comments


Influencer
Sample Ads for Fixed Ops Director or Service Manager

I am a small, rural Chevy dealer needing to replace my Fixed Operations leader.  I was wondering if anyone had in their "digital file" a copy of a job posting ad for this position.  It could even be for a Service Manager.  I haven't done this for awhile and thought I should use some of the smart dealers on this forum to give me some tips.

Is it OK to ask for help like this?  Hope so...or rebuke me if not.  Thanks for the consideration.

You can email me directly if you like at…

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Added by Tom Hawkins on October 30, 2012 at 6:30pm — No Comments

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