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All ADM Member Blog Posts (11,200)

Landing Page Optimization

Here I was sitting in a landing page optimization course and the first thing they did was throw a formula at me. C=4m+3v+2(i-f)-2a.Thankfully, it really wasn’t a mathematical formula, just a conversion sequence that helped you visualize conversion. Dr. Flint McGlaughlin the founder of MECLABS, the world's…


Added by Ketty Colom on August 31, 2012 at 6:50am — 5 Comments

Republican Nation Convention and Twitter

Itʼs official: Twitter is THE place for advertisers of every shape and size. Weʼve long suspected itʼs true and last nightʼs Republican National Convention just seals the deal.

Obama has utilized social media…


Added by Timothy Martell on August 31, 2012 at 6:00am — 6 Comments

Is AutoCon The First Major Automotive Conference To Create a Mobile App?

Today the team at AutoCon released the custom mobile for the upcoming conference in September.  


The AutoCon app contains the event schedule, speaker information, videos, and latest news.  I've been a part of the popular automotive conferences for the past 5 years and I don't recall anyone having a mobile app for their…


Added by Brian Pasch on August 30, 2012 at 3:00pm — 1 Comment

AutoCon SPAM Continues

Is anyone else tired of getting AutoCon SPAM?  Keith Shetterly wrote a great piece on this just a week or so ago and I thought the point was made.  I guess his words were forgotten much too soon. 

I am sure that AutoCon will be a great conference, but enough is enough!  If I was going to attend,…


Added by Adam Thrasher on August 30, 2012 at 1:06pm — 3 Comments

Increasing Google+ Local Reviews - What To Do Now?

After publishing my Google+ Local whitepaper, which outlined the changes business owners need to make when designing their online review strategy to avoid review spam penalties, I have been asked to give some specific recommendations for next steps.


If business owners want to increase their online ratings on Google+ Local and Yelp specifically, the focus has to be on identifying…


Added by Brian Pasch on August 30, 2012 at 10:00am — 8 Comments

Common Mistakes Bloggers Make With Social Media

Blogging is about a lot of things, producing good content, building trust with your target market, driving traffic back to your website, adding value to your automotive SEO, but one of the most important things…


Added by Timothy Martell on August 30, 2012 at 8:21am — No Comments

Twitter Strategy: Why I Stopped Using Prescheduled Tweets

As an avid Twitter user and marketer managing over 50 accounts, mostly for dealers, I found this article fascinating because I stopped using the Hootsuite tweet scheduler about six months ago... A lot of what the author writes in this article captures the essence of why I stopped using the scheduler function. --Ralph Paglia

Why Prescheduled Tweets…


Added by Ralph Paglia on August 29, 2012 at 7:00pm — 4 Comments

NJ VW - HUGE VW Labor Day 2012 Weekend Sales Event in New Jersey! Awesome Deals on New & Used VW`s in NJ!

***Click-the-pic below & you`ll be one step closer to the absolutely

 BEST Deal on New or Pre-Owned Volkswagen in New Jersey!~




Added by Ken Beam on August 29, 2012 at 4:00pm — No Comments

Credit Approvals For Customers Are On The Rise


Recent Turndowns and Approvals Rate Show Possible Economic Trend

Credit worthiness means everything in car leasing, and might have evidence of improving U.S. credit for consumers. Since the end of May, U.S. Bank customer approvals for taking over a car on climbed to an average of 73.7%, compared with 55.5% the…


Added by John Sternal on August 29, 2012 at 12:28pm — No Comments

Prices Still Dropping for Used Cars Across Multiple Segments

Used Vehicle Prices Continue To Drop Across Many Segments


Black Book editors and survey personnel continued their auction attendance gathering current market data and insight from all across the country, enabling us to make the most accurate and current Daily adjustments to the published values.

Gas prices continue to climb, this past week up another $.02 to a national average of $3.74 per gallon. The comments…


Added by John Sternal on August 29, 2012 at 12:14pm — No Comments

What I learned from Google’s top analyst and engineer at SES

Since its inception in 1998, Google has become a powerhouse in digital marketing. At the August Search Engine Strategies (SES) Conference and Expo in San Francisco I heard Avinash Kaushik and Matt Cutts speak about how to become successful at marketing online. Going to SES with my website cohorts DealerOn was one of the most insightful experience’s I have had in e-commerce to date. I would love to share a few of those messages with you:…


Added by April Rain on August 29, 2012 at 10:42am — No Comments

izmocars releases AOA Auto Accessories 2012 Midyear Trend Report

Protection products continue to show strength as electronics fade


San Francisco, CA – August 29, 2012 – According to izmocars ( just-released 2012 AOA Auto Accessories Midyear Trend Report, auto Protection products continue to outsell most other accessories in dealerships across the country.  The report, which analyzes accessories sales data from…


Added by Crystal Hartwell on August 29, 2012 at 9:01am — No Comments

Blogging For Business The Complete Guide

If you’re involved with the marketing aspect of your web presence, then you’ve probably heard of blogging for business. Simply put, a well executed blog can be the hub of all your internet marketingefforts. Does…


Added by Timothy Martell on August 29, 2012 at 5:00am — 6 Comments

Opinion about Google+, Reviews, and Online Reputation Management

Everyone has an opinion about how to use Google+ and posting reviews.  We see the extreme from hoping your customers post a good review to allowing the “real experts to post your reviews”.

Those of you, who finish reading this blog, will receive information many companies don’t want to tell you or just don’t know how to do.  Furthermore, your sales both repeat and referrals will increase, your branding will…


Added by James Schaefer on August 28, 2012 at 7:18pm — 23 Comments

5 Popular Aftermarket Accessories and How to Sell Them.

5 Popular Aftermarket Accessories and How to Sell Them.

If you are in a dealership that has an accessories profit center you already understand the revenue potential. The fact is consumers are constantly looking for ways to personalize everything from their electronic devices like…


Added by Ashley Poag on August 28, 2012 at 2:59pm — No Comments

Auto Dealers Taking Advantage Of More Sub-Prime Opportunities

Fewer Delinquencies Boost Sub Prime Auto Loans For Dealers

A larger number of drivers are making their auto payments on time according to Equifax and TransUnion. This will have a significant impact on auto dealers looking to secure sub-prime auto financing for customers:

TransUnion says the number of drivers late on their car payments have dropped by 25%…


Added by John Sternal on August 28, 2012 at 1:47pm — No Comments

Simple Summer Service Email Campaign Drives Profits at Auto Dealerships

I have written several blogs in the past about the success of customer loyalty program promotions in auto dealerships. I am mainly interested in cost-effective actions that dealers can successfully use to help drive profits.

A recent Summer Service Special email promotion designed and delivered…


Added by Mike Gorun on August 28, 2012 at 10:44am — No Comments

Call Center Best Practices Survey...

Prepping for a presentation on Call Center best practices and found a few questions that there are varied performance metrics measured...hoping to get some input from you Call Center/eCommerce Directors that may want to share.

1) How important is the 'empowerment' of the "BDC Director"? Especially with regard to input into the Floor Sales Process... what areas of opportunity lie in the…


Added by Chip King on August 28, 2012 at 10:27am — 6 Comments

Dealers Should Market to Baby Boomers for Love and Money

The post-war generation known as the Baby Boomers has changed society in countless ways, from music to rules of social behavior. Now that their kids are adults and they are nearing or entering retirement, they’ve got enough money and leisure time to support their dream cars.



Added by Jim Fitzpatrick on August 28, 2012 at 10:22am — No Comments

The topic: Craigs List Ads - Why would you pay a vendor to make your ads?? Stop being lazy!

I see a lot of Craigs List Dealer Ads & was just sitting back having my coffee & wondering, "Why would anyone pay to have Craigs List Ads posted?"............... I mean when you think about it, it kind of defeats the idea of "FREE" listings doesn`t it?????? Think about that.............


Here`s a sample of a Craigs Ad that I created in 5 minutes............... and it`s FREE......


Don`t be lazy boys & girls........... get a little…


Added by Ken Beam on August 28, 2012 at 9:00am — 8 Comments

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