Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Member Blog Posts (9,807)

Is The Road to the Sale Obsolete? by Jim Ziegler

Is The Road to the Sale Obsolete?

A lot of conversation these days by 'New Age' - 'Next Gen' - car people saying the 'Old School' sales processes are no longer valid with today's consumers.



Added by James A. Ziegler on November 15, 2011 at 3:30pm — 29 Comments

Jesse Biter is Featured Guest on The AutoDealerTarget Roundtable

The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.

***Don't Miss This One***

This weeks Featured Guest is Jesse Biter of Dealers United

When: Tuesday, November 15th @ 10pm Eastern / 9pm Central

Join Us: Google Hangout, Live Broadcast at…


Added by Tom Kain on November 14, 2011 at 9:28pm — No Comments

Joe Russo, Social Dealer Co-Founder and President Passes Away

I would like to express my deepest sympathies to Joe Russo's family, friends and colleagues... It seems like just last week when we were all together cruising Lake Las Vegas. This is a tragic and sad loss to all who knew and loved Joe.  In addition to his family and friends, Joe Russo will be missed by many people in the…


Added by Ralph Paglia on November 14, 2011 at 7:30pm — 2 Comments

Cinnamon Challenge Added to 2012 Digital Marketing Strategies Conference

Tracy Myers has made his Cinnamon Challenge famous in YouTube.  You can watch a number of staff members attempt the Cinnamon Challenge and the videos are great!!  …


Added by Brian Pasch on November 14, 2011 at 3:00pm — 3 Comments

Staying on the 'Road to the Sale'

An in-depth report based on interviews with 250,000 customers of more than 250 dealerships tells us customers most often walk without buying because we wandered off or away from our Road to the Sale.


We’d like to believe…


Added by Kurt Kubicki on November 14, 2011 at 11:00am — 7 Comments

Auto/Mate and Constellation Auto Join Forces to Offer Buy Here - Pay Here Solution for DMS Users

For Immediate Release: 

CLIFTON PARK, N.Y. – November 14, 2011 – Auto/Mate Dealership Systems ( announced today it has entered into a joint marketing agreement with Constellation Automotive Software, developers of the Management System Plus Buy Here - Pay Here software for auto dealerships (MSP). The agreement allows both companies to promote each other’s dealership management solutions to their respective customers.…


Added by Mike Esposito on November 14, 2011 at 7:57am — No Comments

Turn Satisfied Customers Into Customers For Life

The Scene:

Ryan (George Clooney) and Alex (Vera Farmiga) are in a hotel lounge, and are emptying the contents of their wallet - and purse - respectively all over a table. It is all MEMBERSHIP CARDS. 

The Conversation:

Alex: "Oh my gosh, I've heard about these but never actually seen one," she says while grabbing a black card from Ryan. "Is this an...."

Ryan: "Onyx card. Yeah. I was pretty excited the day that puppy came in."…


Added by Will Michaelson on November 14, 2011 at 7:16am — No Comments

Find a way to motivate or move on

As I mentioned in my last post in regards to the way we manage our staff salespeople don't leave jobs, they leave managers. So many times when we are interviewing and doing our hiring we look at these applicants and say to ourselves," this person has a great pedigree and a good attitude, this could be our new front runner".Do we really dig into the reason they are not still employed with the last company? They probably looked at the same thing we are seeing right now....right?

I am a… Continue

Added by Sean McKinnon on November 14, 2011 at 6:30am — No Comments

4 Reasons Why Honesty Should Rule the Automotive Industry

It baffles me sometimes. There are still those in the automotive industry who believe that deceit and misdirection are the best way to go when selling cars.

It isn't.…


Added by Rocco Penn on November 14, 2011 at 2:00am — No Comments

The Dealership Newsletter

Over the past…


Added by Tom Kain on November 13, 2011 at 9:30pm — 15 Comments

Tumblr Basics for Car Dealers: Are You Missing an Easy Boat

Some boats are challenging. Search engine optimization is a big boat that's often hard to steer. Facebook is another big boat that often challenges businesses when it comes to pointing the boat in the right direction.

Tumblr is an easy boat. It's easy because it takes very little time to learn, master, and develop a strategy. In the automotive industry, it's also one that is drastically under-used. Here is a video tip of the day that talks about the basics of Tumblr as a search and…


Added by J.D. Rucker on November 13, 2011 at 1:13pm — 3 Comments

If you Don't Understand This... Give up the Car Business

What ever happened to record players? How about Beta tape players? Anyone remember pagers? Here's a good one,typewriters.


One thing is for sure nothing is forever. No matter how useful or advanced, it too will one day be obsolete.


Now in my mid 30's, (o.k. late 30's) I remember thinking how hip and cool my generation was. I can only smile as my…


Added by Chris Justice on November 13, 2011 at 10:00am — No Comments

Speed Limits in Europe are... Different

In the States, nearly all speed limits on highways fall between 65MPH and 75MPH. Hawaii is the only one that caps at 60MPH, while Utah and parts of Texas go up to 80MPH. Otherwise, we're pretty consistent from state to state.

In Europe, the range is much more broad. Poland goes all the way up to 87MPH, while Iceland is capped at 56MPH. Just a quick FYI!

Click to enlarge.…


Added by Rocco Penn on November 12, 2011 at 9:30am — No Comments

Get connected with your staff and the Internet!!!!!!!

I am currently an upper level manager in a top 20 new car franchise in the nation. I feel as though it would not only assist myself, but possibly others within the industry to see what and where other dealers stand in the nation with an on going informational blog.

My goal is to make this somewhat of a twenty group free for all, with the conversations open to all levels of professionals in this amazing career. That is correct, I am looking for the outlook of everybody within your… Continue

Added by Sean McKinnon on November 12, 2011 at 6:30am — No Comments

Best Google Apps; Descriptions and Links to Their Features

Google Apps and Useful Links

Here are some of my favorite Google Apps and the descriptions and shortcuts to using some…

Added by Ralph Paglia on November 11, 2011 at 8:00pm — No Comments

Mastering The Bigger Picture With ZMOT, FMOT, and SMOT

The past two months I have been focused on applying the concepts introduced by Jim Lecinski's book "Winning The Zero Moment of Truth" for the automotive industry.

I have…


Added by Brian Pasch on November 11, 2011 at 6:30pm — 3 Comments

Hire a Digital Savvy Salesperson? Good Luck With That

Need to Hire a Digital Salesperson?

Good Luck With That...

As Industry Booms, Talent Gets Expensive

Not long ago all anyone in digital hiring circles could talk about was…


Added by Ralph Paglia on November 11, 2011 at 3:08pm — 1 Comment

Regularly Updated Content Ranks Better, According to Google

Google recently announced a new update to their search engine algorithm that puts a greater emphasis on recently published, fresh content. "This change...promotes fresher that we provide users the most relevant answers to their queries," according to a Google spokesperson.


Regularly updated content has always been a positive ranking factor in SEO, but this announcement from Google makes it that much more important.



Added by Ali Amirrezvani on November 11, 2011 at 12:30pm — No Comments

Customer Partnerships Create a Better Future For Both Parties

Hi again,


I wanted to post another article, in regards to the partnerships we develop. Paul Long wrote this a while ago, and I wanted to get the opinions of the ADM community. 




Added by Will Michaelson on November 11, 2011 at 9:45am — No Comments

ADM Blog Topics by Tags

Monthly Archives











ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey


Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Share the Best Content w/AutoMarketing Community

© 2015   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service