Professional Community for Car Dealers, Automotive Marketers and Sales Managers
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vAuto and AutoTrader.com’s Trade-in Marketplace™ Give Dealers More Power to Acquire Used Vehicle Inventory
OAK BROOK, IL – August 27, 2012 – AutoTrader.com and vAuto announce the integration of AutoTrader.com’s Trade-In Marketplace (TIM) into vAuto’s suite of inventory management tools. Integrating TIM with vAuto enables dealers to efficiently acquire more trade-ins and deliver a more market-transparent and customer-satisfying appraisal…Continue
Added by Ed Brooks on August 27, 2012 at 8:58am — No Comments
Here at Wikimotive, we love educated customers. Thatʼs why we put together this list, laying out the top five questions a business should ask any prospective SEO companybefore hiring them. It doesnʼt cover everything, but with these…Continue
Automotive News has picked up the disappearing Google Reviews story:
Has anyone heard of any local media picking up the story yet?
Users of Smaller Social Sites Share, Consume More Content
All dealership attendees will receive their Exhibitor Cash coupon book with over $10,000 in discounts when they check-in on September 5th. There will be over 50 companies in the Exhibit Hall and the Exhibitor Cash book will allow attendees to identify the right solutions for their dealership and lock in instant savings.
The coupons range from $200 - $2,500 off world class products and services. The…Continue
Eric and Apple Honda are a proud Dealer eTraining client.Continue
Added by Stan Sher on August 24, 2012 at 8:37pm — No Comments
Most dealerships have one or two guys/girls that get Tech, and they rely on them to get their CRM’s Email configurations setup for the rest of the Dealership.
Leveraging the VinSolutions Templates and merge fields our possibilities are endless, this tool has allowed our Dealerships to…Continue
Since social media marketing is heavily concentrated in the automotive industry, dealerships especially should give due attention to their Facebook presence. …Continue
Added by Kathleen Perley on August 24, 2012 at 10:30am — No Comments
Part of our marketing is to monitor help wanted ads for sales people. I've seen some that should be very effective, but far too many are less than acceptable. The only way to describe them is pure laziness. The only other possibility is that the dealer is still running the sales department on "The Warm Body Theory." That's where dealers who are stuck in the 1980's still believe that if they keep hiring warm bodies, eventually they'll end up with some "natural" sales talent.…Continue
ActivEngage, the most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top ten blogs and automotive stories from around the globe. In this weekly edition – portraits made out of beef jerky, alternate…Continue
Added by Ketty Colom on August 24, 2012 at 7:07am — No Comments
Facebook is undeniably one of the most influential companies on the internet; they dominate the social media landscape and cause web-wide rage with even the most minor of updates. Could they do more,…Continue
Added by Timothy Martell on August 24, 2012 at 6:04am — No Comments
In one question, we asked:
It seems as though Google continues to be more transparent than in the past, which is great for webmasters. At the Search Engine Strategies conference in San Francisco last week, I had the chance to take part in a Q&A with the famous Matt Cutts, head of Google’s webspam team. One of the attendees asked Matt about the Penguin update and what it meant going forward. I’m paraphrasing Matt here, but he said that webmasters should expect Penguin updates to continue and to be "jarring" for a…Continue
Added by Ali Amirrezvani on August 23, 2012 at 7:24am — No Comments
After reading many blogs about the topic of fake followers, I decided to do some investigating on the topic for myself. I found that the business of buying and selling fake Twitter followers is booming, according to a study by…Continue
Google announced this week that they would be making further adjustments to their algorithms, specifically with the Penguin and Panda parts of it. If you’ve been reading our blog and following our advice you should have nothing to worry about because you will already be creating good content. If not you might…Continue
Added by Timothy Martell on August 23, 2012 at 7:02am — No Comments
RedBumper is quickly becoming the tool of choice!
By: Hillis Emanuelson
What astounds me is that many dealerships fail to recognize all of the sales opportunities that are literally running right through their service bay doors, each and every day.
Some say pushing to sell another car to a consumer in the service drive could be considered annoying. That could not be further from the truth. Especially if the tools being used allow the user to…Continue
Added by Hillis Emanuelson on August 23, 2012 at 6:30am — No Comments
The fifth annual Automotive Website Awards, presented by PCG Consulting, will be presented September 5, 2012 after the opening ceremony for the AutoConnections Conference & Exposition (…Continue
Added by Brian Pasch on August 23, 2012 at 4:00am — No Comments