Professional Community for Car Dealers, Automotive Marketers and Sales Managers
As you are watching this video several of the Black Book team are heading to or are already at the CAR/IARA/NAAA Conference in Las Vegas. What a great event to network with other remarketers, and to hear insight from the many informative sessions presented by industry leaders.
Next week several from our Lender Solutions team will be in Scottsdale for the CBA Conference. Some of the prime…Continue
Added by John Sternal on March 6, 2013 at 8:08am — No Comments
Added by Paul Potratz on March 6, 2013 at 7:38am — No Comments
Added by Sean V. Bradley on March 5, 2013 at 5:33pm — No Comments
The Higher Gear Group is a leading provider of Customer Relationship solutions to the automotive industry. Known for the highest in-dealership CRM usage through the use of intuitive and user friendly interfaces, The Higher Gear Group provides Internet lead management, showroom control, service marketing, integrated accountability and tracking designed to maximize every sales opportunity. www.highergear.com…Continue
Added by Clarence U Romero on March 5, 2013 at 4:53pm — No Comments
If you are one of those people that is buying list of email “subscribers”, stop doing it! Buying email lists will damage your sender score and thus limit the amount of people who see your email in the first place! There is a better way to gain more email subscribers than buying them - find out how!
A company's …Continue
Added by Ketty Colom on March 5, 2013 at 10:56am — No Comments
Added by Big Tom LaPointe on March 5, 2013 at 9:30am — No Comments
Case study from AddOnAuto demonstrates how cutting-edge accessories process drove accessories revenue from $0 to $150,000 per month, provided new vehicle sales training process, and increased F&I product sales for Scott Clark’s Toyota
San Francisco, CA – March 5, 2013 – AddOnAuto (AOA) the in-store accessories solution that is changing the way accessories…Continue
Added by Crystal Hartwell on March 5, 2013 at 8:38am — No Comments
In business, there is no such thing as writer’s block. It doesn’t exist. Erase the phrase from your mind. You see, in any business, there are so many potential stories to be told that one should never run out of them even if they’re blogging daily. More importantly, this isn’t like writing a novel. It’s not professional journalism. You’re not writing a column. On a…Continue
Added by J.D. Rucker on March 5, 2013 at 6:00am — No Comments
Statistics show that a customer who has a good experience will tell 4 to 5 people. However, a customer who has a bad experience will tell more than 20. In addition, they will usually leave a negative review to go with that word of mouth to leave a permanent…Continue
Internet Sales 20…
Added by Sean V. Bradley on March 4, 2013 at 11:47pm — No Comments
Added by Sean V. Bradley on March 4, 2013 at 8:33pm — No Comments
Companies tend to be solely focused on their Return on Investment (ROI) when trying out a new tool, marketing strategy, or social network, that the customers ROI (and they do have one) never even enters the picture. Just like most businesses, customers also try to find “what’s in it for…Continue
Added by Amanda Ryan on March 4, 2013 at 8:00pm — No Comments
I may be showing my age but when I started my advertising career 60 second television and radio commercials were the norm.
Then when the networks upped their rates we started producing 30s.
Today, we’re writing and shooting 15s.
So how long before we start airing five second commercials?
Hello world, today you can do a six second video for your dealership using an app called Vine and post it on Twitter and your Facebook page.
Make Money Mondays With Sean V. Bradley - Do You Know The #1 Reason Why People Don't Buy?
Nada Says the # 1 Reason why people don't buy a car is because they are LANDED ON THE WRONG Car! Meaning that they were NOT "qualified"…Continue
The Harlem Shake is stupid, yes, we all know it, but that’s why this video trend easily went viral. There is a lesson in marketing that can be learned from the stupidity of this Harlem Shake: it’s super easy to do.
If you want to Harlem Shake you:
Added by Ketty Colom on March 4, 2013 at 7:15am — No Comments
There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings.
These people fall into three categories:
Added by nicolabarozzi on March 4, 2013 at 5:30am — No Comments
We all want to be popular, whether it is to make up for the many times we were picked last in elementary school gym class, to make up for all those embarrassing school photos or for that one glamor shot we took in the 90’s.
All joking aside, we all want to be popular because it is human nature…Continue
Added by Erin Ryan on March 3, 2013 at 5:00pm — No Comments