Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Cory Mosley on August 15, 2011 at 8:29am — No Comments
We tend to think of change in the automotive business in isolated terms. Some say the Internet has destroyed the automotive business. Some embrace the changes and see opportunities. But the changes we see everyday are something more than that. They are truly universal and apply to all aspects of life.
The Internet has made global, local. It has brought together people, ideas, and cultures from all over the world. It has brought down governments. Do you think your small…Continue
It’s no secret that…Continue
(latest e-mail from our friend Bryan of SoCal Action Sports Network and LinkedOC who had an interesting interview with Gary Vaynerhuk)
Hope you're surviving trade show hell...
Gary Vaynerchuk, who actually is a real social media expert, recently weighed in on the state of social…
Join me in Las Vegas from October 9th-11th for the DrivingSales Executive Summit at the Bellagio Hotel.
This year Jared Hamilton has pulled out all the stops to create an event unlike any in the automotive industry. I encourage you to register today by visiting: http://drivingsalesexecutivesummit.com
This conference in unique in…
Added by Brian Pasch on August 13, 2011 at 9:30am — No Comments
First lets look at some stats
Added by TERRY GIBSON on August 12, 2011 at 7:30am — No Comments
Posting your new and used inventory on Craigslist is time consuming and downright rough if you’re listing cars one by one. We’ve heard some horror stories from our friends at car dealerships where they spend a whole day posting cars to Craigslist only to get them flagged and removed. On top of that, Craigslist ads expire after 7 days and you’ll have to repost all of them. It’s a tedious process but having a strong presence on Craigslist gives you huge advantages.…Continue
Added by Richelle Farley on August 11, 2011 at 3:30pm — No Comments
Best piece of advice I have been given as a manager: Always be teaching others how to be you. Inspire them to be gunning for your desk and to become you. Humbly step aside when they replace you. Without them to replace you, the opportunities of your advancement decline.
Right after that tidbit of wisdom was imparted on me, I was asked to spear head a rather large…Continue
Scott Brinker, a columnist at SearchEngineLand.com recently posted an article that caught my attention.
Many industry experts have talked about the importance of conversion but Scott's article took it a step further and introduced a new acronym to me: ZMOT
Aha! Did you think it was going to be easy? Marketing has disposed of several long-time venues such as newspaper,radio and TV advertising. Sorry to see you go but.... you're gone. Now you think you have a handle on this Google stuff, but Google keeps changing it. What's that all about???
You told your Internet Manager to get on Facebook... got that covered, but it ain't doing no good. Somehow, nothing seems to bring in the ROI.
What's this Push vs Pull…Continue
TV Commercials have always been "interruption push advertising" . . . and the audience puts up with it. Social Media is really "interest-based and cooperative pull advertising", and so is built on a more-real relationship with the consumer. An easy way to see it is as a "Social DVR" where they don't even have to view…Continue
The coaching and development of sales staff always sounds like the right thing to do, but very rarely is it done consistently and, more importantly, properly. Many times, we assume the best person for the job is the one with a manager’s title. Unfortunately, that’s not always the case.
Take a recent conversation I had with a sales manager. He remarked to me that one of his salespeople was on thin ice because he…
Added by Ken Beam on August 10, 2011 at 7:43am — No Comments
A recent Google study shows the importance of paid search to achieving incremental traffic, by measuring the traffic not replaced by organic clicks when PPC ads are paused.
The study is cross-vertical and includes automotive, and concludes that 89% ppc traffic is not replaced by organic when ads are paused.
One good comment to this study I came across asked to what extent seasonality plays a role.
Here is the full article:…
Added by charles bayer on August 9, 2011 at 8:04pm — No Comments
I've been seeing the Google +1 button appearing on more and more websites since it was released a few months ago. Recently, I've even seen it as an option for paid search ads.
If I perform a search while signed into my Google account, the +1 button appears as a part of the actual PPC ad.…Continue
Added by Ali Amirrezvani on August 9, 2011 at 1:45pm — No Comments
During a department head meeting in which processes where being discussed, it became evident there was an information gap for our clients. Our recruiting team was reporting a break down in information regarding who we are, what we do and what we have to offer. The team shared how they answer certain questions over and over again. They reported the funny misconceptions that they often…Continue
Added by Stephanie Young on August 9, 2011 at 8:30am — No Comments
Learn How to Drive the Highest Quality Leads to Your…
Added by Arnold Tijerina on August 8, 2011 at 7:32am — No Comments
Click the picture to learn about the different versions &
The Passat is the only car offering accessible German engineering in the midsize segment, says Toscan Bennett, VWs vice president for marketing…
Added by Ken Beam on August 8, 2011 at 5:50am — No Comments
Buyers and the lies they tell: Buyers are not all liars. In fact, most will be straight up with you but often times we back them into corners and make it to where it will be easier for them if they lie (not that we condone that behavior, but it helps us understand them a little better). Also, I think some customers believe it's okay to lie to us because we are salespeople so we MUST lie all the time. Therefore they can lie to us. Having said all…Continue
Added by Brad Alexander on August 7, 2011 at 8:47pm — No Comments