Professional Community for Car Dealers, Automotive Marketers and Sales Managers
It’s easy to become distracted by information junk food at work – especially when your work is the Internet. Last Friday I found myself passing the time at ActivEngage by watching an endless Youtube stream of “Call Me Maybe” mashups. My eyes glazed over as I counted down the minutes until I was free for the weekend. Suddenly I felt my…Continue
Interactive session provides deep dive into social/digital strategies that help dealers sell cars; Early-bird registration now open!
SALT LAKE CITY, UT – June 18, 2012 –Facebook and Google will present at the fourth annual DrivingSales Executive Summit (DSES), the most authoritative digital marketing event for innovative dealers.…Continue
Added by Crystal Hartwell on June 18, 2012 at 5:44am — No Comments
Since I met Karry years ago I've always enjoyed his humor and competitiveness. Very short time ago Kerry called me and we had a nice conversation and he asked me to come visit him. During the conversation he talked about how he was going to give this a fight and how proud he was of his company and the people who work with him and were covering for him while he got healthy.
I hope everyone who knew Karry will take a day and live it in his name. The industry has lost a good…Continue
The oak tree, mighty and majestic towers above you, a behemoth reaching towards the stars. Unflinching and unyielding, it's hard to imagine something stronger as it stands stoic and unwavering in it's destiny of growth. In 2004, living in Pensacola Florida, Hurricane Ivan became the 5th most costliest storm ever to hit the United States, its vengeance played out on the…Continue
Added by David Johnson on June 17, 2012 at 7:20pm — No Comments
Today, a good friend and associate Karry Moore passed away after a brave fight with Cancer at the age of 40.
Karry Moore (left) and AJ LeBlanc (right) were co-founders of Car-Mercial, a company that serves the automotive industry with cutting edge video marketing and SEO…Continue
Many Social Media advocates see RED when asked about the ROI (Return on Investment) of Facebook, Twitter, YouTube, Blogs, Pinterest and other Social Media. The question itself evokes the idea that if something doesn't produce short-term,…Continue
looks like the buying spree is over....money used and Management is not sure how to find a shareholder return/value, or has a current Strategy of aquisitions....What to do?, let it go public, create a fund, then take the money and run. The next generation of Senior Manager will either figure it out or ay least the current management ave "our" exit stragety. This could be a great company....if there was a long term plan.
Last night, AutoTrader filed registration papers with the Securities Exchange Commission to go public. The IPO is slated to start at around $300 million, and will be used to pay off debts, according to AutoTrader.…Continue
Added by Cliff Banks on June 16, 2012 at 6:00am — No Comments
How many times have you thought you had taught someone to do something correctly only to get different results than you expected? Our next session in our leadership workshop focuses on a simple and effective process to utilize when training someone to do a certain type of task.
If I asked you to write out the process you currently follow for …Continue
Added by Glenn Pasch on June 16, 2012 at 5:02am — No Comments
The Roy Rogers Museum in Branson, MO Closes its Doors and Auctions off the Contents…
The other day I Google'd myself to check on how my blog was ranking only to see my Google+ profile pop up with a star rating:
Apparently Google is giving personal star ratings?
IMO I think it is something with the system as they move from Places to Local, but who…Continue
Read this blog by Lauryn Kowalski, as she talks about what's next in the world of automotive technology.
This week at the Apple Worldwide Developers…Continue
Added by Paul Potratz on June 15, 2012 at 11:00am — No Comments
Who says 140 characters are enough? A new feature on Twitter could help advertisers enhance their creative messaging on the social…Continue
Added by Ralph Paglia on June 15, 2012 at 9:00am — No Comments
Microsoft Still Doesn't Get "It"
Coming off of WWDC (LINK) - the Apple developers' convention - as well as recent news about updated Chromebooks and Chrome Only "desktops" (LINK)-- I find it hard to notice that the spotlight on Apple…
Added by Todd Katcher on June 15, 2012 at 8:30am — No Comments
I’ll admit it. I fear bringing my vehicle in for service as much as visiting the dentist. I recently brought my car in for service, and for some reason, it reminded me of a routine dental check-up. Bear with me on this analogy.
Just like you want your teeth to stay white and strong, you want your car to run in tip-top shape. However, when the time finally comes to go back in for a check-up, you curl up in the fetal position, and softly cry (That’s what I do, at least, you may…Continue
Added by Will Michaelson on June 15, 2012 at 7:26am — No Comments
Added by Ken Beam on June 14, 2012 at 4:00pm — No Comments
Let’s talk about the processes, the Playbook’s and All the ABC’s to closing, they all include how to identify and adjust to the natural tendencies of the three main personality profiles within in us all. In today’s market exclusive let’s stop relying on our dominate traits. Focus more on understanding of what makes our customers tick, utilizing the self barometer technique, mastering the 12 foot rule and the genuine smile. Building confidence from consistent practice and performance, allows…Continue
Added by Glynn Rodean on June 14, 2012 at 1:53pm — No Comments
Go ahead and do it! Apply Now... http://fb.me/Msa9wpqv
Added by Jim Apistolas on June 14, 2012 at 12:36pm — No Comments
We all want to spend our advertising funds in the most efficient way possible and after reading this, you’ll probably want to stick to mobile advertising or add it to your budget. Nearly three in four mobile users (74.0%) say they fully pay attention to mobile ads while browsing the Web, either on a regular (35.3%) or occasional (38.7%) basis, according to a recent survey from Prosper Mobile…Continue
Added by Ketty Colom on June 14, 2012 at 7:12am — No Comments
It is about the Money and it's inevitable.
After a Moneyball presentation an internet director will come up to me and say, "I know the internet will work, but I can't convince my general manager or owner to spend the money."
To which I reply, "You have two choices."
You can join an organization that already gets this. Many do. Many don't, but it is an alternative.
Or you can make the compelling argument a middle manager must make in this new digital…Continue
Added by Jim Flint on June 14, 2012 at 6:30am — No Comments