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All ADM Member Blog Posts (10,090)

Here`s a cool little EBlast ala Ken! ~ I fired this out to approx. 27,000 clients today - What sort of EBlasts are you using at your dealership?

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Please review our Exclusive New Volkswagen Specials.

*Click the Flashing Banner to get the details on our offers.



Please call Dan Beckelman our Internet Specialist at

908-868-3950 if you need any more…

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Added by Ken Beam on January 26, 2012 at 3:59pm — No Comments

Accurate Sourcing - The New Holy Grail

In doing my 2011 review, I came across some amazing sourcing statistics for our group.  We sold a huge number of vehicles with the following sources:

  • Walk-in
  • Drive-by
  • Location
  • Manual Add - meaning no actual source was selected

 

Does anyone really think a customer is actually a walk-in?  Are customers driving the streets of America and suddenly overcome with the desire to pop in to a car dealership and buy a new vehicle?  In the…

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Added by Mike Warwick on January 26, 2012 at 11:30am — 1 Comment

Automotive ZMOT Infographic and EcoSystem

This Automotive Zero Moment of Truth Infographic is a great discussion piece to have with your dealership team about how the car shopping eco-system is working today.

 

Stimulus Investments Drive ZMOT Activity

 

 

Stimulus investments (Radio, TV, and Newspaper) for a majority of consumers do NOT create a direct beeline to the dealership (FMOT).…

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Added by Brian Pasch on January 26, 2012 at 4:00am — 4 Comments

Invite A Friend To ADM Day - Jan 26th

ADM prides itself in being the go to social network for the auto industry. We have a rich history of providing great information for the great price of absolutely nothing. How do we do it? We do it because we have great members such as yourself that are willing to share, answer questions and help others in our…

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Added by David Johnson on January 25, 2012 at 6:20am — 4 Comments

Be a Sales Pro – Work the Service Drive

Question: Is a sales associate’s selling responsibility complete once the customer drives off in his or her new wheels? For too many sales associates it is. This is a mistake.

 

Of course, the action all sales associates thrive on is, indeed, in the front of the store. After…

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Added by Kurt Kubicki on January 25, 2012 at 5:30am — 5 Comments

Google Changes Algorithm; Affects Top-Heavy Ad Pages

While (I hope) most dealership websites won’t be affected by this, Google has recently announced they will begin penalizing websites that have too many ads at the top.  It's being called the "page layout algorithm" and affects sites that "don't have much content 'above-the-fold'", according to Google's Inside Search blog.…

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Added by Ali Amirrezvani on January 24, 2012 at 10:52am — 2 Comments

Retention vs. Revenue: Today’s Prepaid Maintenance Plans

Prepaid Maintenance Plans (PPMs) have traditionally been used as a customer retention tool by dealers, and rightfully so. Paying up front for services is a guaranteed way to get customers back into the service lane. But the pricing and structure of many PPMs administered by third parties did not make the plans very profitable for the dealerships, and even more important, for the customers.

 

The new generation of self-administered, self-managed PPM plans offer many benefits…

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Added by Mike Gorun on January 24, 2012 at 8:27am — No Comments

Kia Motors America Implements Live Chat Strategy for Kia Dealerships Nationwide

More than 100 dealers per month added since Mid-September.

Contact At Once! (www.autodealerchat.com), the leading dealer chat provider to the automotive industry, and Kia Motors America (KMA) (www.kia.com) today announced the achievement of a milestone – enablement of the 500th…

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Added by Aaron Hassen on January 24, 2012 at 4:38am — No Comments

Who Do You Use For Craig's List?

Well, this is my first blog posting with ADM.  I joined in October 2011 before I left for Vegas, and find ADM to be a treasure trove of information.  I am looking to start taking advantage of Craig's List and started talking with a couple vendors.  Can I get some thoughts on who provides the best services for doing this.  I appreciate everyone taking a moment to help me out.

Added by Steve Bergamo on January 23, 2012 at 6:03pm — No Comments

PCG Is Growing and Hiring

Automotive professionals planning on attending DMSC or NADA who may be looking for a career change should be aware that PCG is hiring.   The upcoming Las Vegas conferences will present an ideal time to meet with the PCG team and discuss…

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Added by Brian Pasch on January 23, 2012 at 2:12pm — No Comments

Auto Dealers Use Facebook Geotargeting For Digital Marketing

Let’s say that you’re an auto dealer with a successful social media aspect of your digital marketing campaign – you have tons of Facebook fans, a healthy community that provides feedback and applause, and an online presence that grows every day. But the point of any marketing endeavor is to eventually convert your fans into loyal customers, and you determine that your Facebook page just isn’t bringing in sales –  despite…

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Added by Stephen Jackson on January 23, 2012 at 12:40pm — No Comments

Could QR Codes be the New Comment Card?

We discovered a great article about QR Codes replacing traditional comment cards and we have provided a link at the bottom of this post. QR Codes are now becoming a great tool for what the retail industry is calling  ’At the Point of Experience’ feedback. Using a comment card or telling customers to go to a website are less productive than using mobile technology.  Retailers are seeking ways to engage with their customers at the point of experience through the use of mobile technology, in…

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Added by John H. Isaac on January 23, 2012 at 10:43am — 3 Comments

Auto/Mate Announces 20% Growth in 2011; New Installations at an All-Time High

CLIFTON PARK, N.Y. – January 23rd, 2012 – Booth #320, NADA—Auto/Mate Dealership Systems (http://www.automate.com) announced today a 20% increase in new auto dealer clients in 2011, along with a record number of new installations. The dealership management system (DMS) provider also announced that the franchises with the highest rate of growth in switching to Auto/Mate’s DMS solution in 2011 were Ford, GM and Toyota…

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Added by Holly Forsberg on January 23, 2012 at 8:09am — No Comments

AutoUSA Internet Sales Solutions To Feature New Product Line-Up at NADA in Las Vegas

Fort Lauderdale, FL – January 23rd, 2012 – Booth 1415, NADA—AutoUSA Internet Sales Solutions (www.autousadealers.com) announced it will feature its new product line-up at NADA in Booth #1415. The products are designed to help auto dealer Internet sales departments address their biggest challenges, including staffing issues, adhering to written processes, increased competition and more. AutoUSA recently re-positioned itself,…

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Added by Holly Forsberg on January 23, 2012 at 7:55am — 57 Comments

CarChat24 Announces Free Premium Dealer Chat Software and Back-Up Support for BETA Testers!

CarChat24 is going to have an Extended Beta with approved volunteer Beta test dealers to make sure our final version after Beta will be exactly the way our clients (Car Dealers) want it. Approved dealers who actively participate will be offered the free use of our premium chat software for up to 2 months, and may also qualify for our…

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Added by Shereef on January 22, 2012 at 10:30pm — 3 Comments

Does Your Website Pass All Google Diagnostic Tests?

The most overlooked website diagnostic software is provided free in Google Webmaster Tools (GWT).   Most dealers are unaware of the wealth of information that GWT can provide regarding the health of your website. 

 

Dealers…

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Added by Brian Pasch on January 22, 2012 at 4:12pm — 7 Comments

Digital Marketing Strategies Conference Agenda

2012 Digital Marketing Strategies Conference

The agenda for the 2012 Digital Marketing Strategies Conference (DMSC) in Las Vegas is presented below.  Attendees are encouraged to Fly into Las Vegas on Tuesday, January 31st.   We are proud to host the 4th IMACS Poker Tournament which is a…

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Added by Ralph Paglia on January 22, 2012 at 12:28pm — No Comments

NADA Press Conference Schedule - 2012 Convention in Las Vegas

NADA Announces Press Conference Schedule for 2012 Convention in Las Vegas



McLEAN, Va. (Jan. 17, 2012) – The National Automobile Dealers Association announced today the schedule for 21 press conferences at its upcoming Convention and Expo in Las Vegas, which runs Feb. 3 to 6.



All press…

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Added by Ralph Paglia on January 22, 2012 at 12:19pm — No Comments

Solid December Auto Sales Cap Off 2011 with 10% Increase

McLEAN, Va. (Jan. 4, 2012) – The Detroit 3 auto manufacturers – General Motors Co., Ford Motor Co. and Chrysler Group LLC – held a key inventory advantage over their competitors, which led to higher U.S. new car and light truck sales in…

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Added by Ralph Paglia on January 22, 2012 at 12:16pm — No Comments

Americans Forced To Drive Old Cars Because YOU Are Not Selling Enough New Cars!

Americans are holding onto cars longer, pushing the average age of a vehicle on the country's road to a record 11 years.…



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Added by Ralph Paglia on January 21, 2012 at 9:30pm — 1 Comment

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