Professional Community for Car Dealers, Automotive Marketers and Sales Managers
It’s not what invalidates an online review, it’s who: The Internet Shopper. It won’t matter if all your reviews are 5-star and earned, and/or if all your reviews also have great grammar and spelling, and they all come 100% from real customers. Even if that is the 100% truth for your dealership, you…Continue
I have another article I wanted to share today. It’s all about making sure your customers are coming back to your dealership after the initial sale. Oftentimes, customers will make a purchase, and you won’t see them again for a while, if not ever again.
Have a look at the article Paul Long wrote, and see how your sales could increase just by rewarding your paying customers, and giving them great reasons to stop back in to your…
Added by Will Michaelson on December 5, 2011 at 7:38am — No Comments
I have a friend that became to GM of Walsh Nissan in Macon GA. He is having problems getting his BDC department running. I have been a manager of a BDC department in the past but have been out of it for a year. I was wondering if someone could look at his web-site and tell me what they think. He is getting 190 leads per month. From lead providers and his web-site. His site last month only received 34 leads. The site is…Continue
Added by Carl Hall on December 5, 2011 at 6:51am — No Comments
While the majority of my time is now spent trianing new salespeople, I still get to work with experienced teams on occassion. I enjoy this break, especially during this time of year. It's always easy to get new people to set high goals becasue they're still excited about their new career and want to make a great impression. Getting veterans to set goals is more like trying to get a college student to be done with a major paper BEFORE the night before!
As an expert in human personal…Continue
Added by John Fuhrman on December 5, 2011 at 5:20am — No Comments
I arrived roughly 10 minutes early to train a new dealer client last week. I meandered around the showroom trying to get a feel for who they were as a store and how they presented their dealership brand. That’s when I came across a salesperson sitting at his desk with a very familiar CRM…Continue
Added by Sean V. Bradley on December 4, 2011 at 9:29pm — No Comments
An Email From a Random 17 Year Old Girl Who Saw One of My Videos on YouTube and My Response To Her...
This is a REAL Email from Megan and it just blows me away that there are kids like this girl out there just wishing she had a direction and an opportunity... Yet there are Hundreds of Thousands of Sales People, Automotive Sales people that accept mediocrity, some…Continue
Added by Sean V. Bradley on December 4, 2011 at 8:37pm — No Comments
The title pretty much sums it up. This recent study by Flowtown reveals some telling statistics in the early days of Google Plus...
Google Offers is now in Beta testing, have you taken a look at this new advertising platform?
Will you be considering Google Offers in your 2012…Continue
Added by Brian Pasch on December 4, 2011 at 7:00pm — No Comments
A recent event has occurred that some may have missed but I, being an astute student and teacher of trends, signs, conditions, Ouija, SEO and total guesswork, have noticed. A rare occurrence in both space and time that will rank at the top of important events in automotive history, ahead of Henry Ford's assembly line, in front of front wheel drive, even more important than JD Powers inventing the words "customer service" and convincing the…Continue
I got a call yesterday from Joe Webb asking about a review feature in…Continue
Blogher.com and J D Power asked both men and women to describe their range of emotions while going through the automotive purchasing cycle. Both genders listed “excited” as the primary emotion with men at 71% and women at 74%. Women were also more nervous (53%) during the process than men (42%) and less confident (30%) than men (37%).
However, when we filtered the same question results through those who had used either blogs or social networks to help with car information…Continue
American Auto Industry Resurgence Infographic created and published by the United States Federal Government... Given that the Feds created and published this chart, I thought it would be well worth sharing with members of the Automotive Digital Marketing Professional Community:…Continue
Added by Ralph Paglia on December 3, 2011 at 5:13pm — No Comments
1) No Dealer shall allow access by any Vendor to their business data (DMS, CRM, etc.) without restrictions to specific data needed and on the use of such data by the Vendor for only providing a clear and very strong business advantage…Continue
One of our dealers just brought this to our attention. I've never seen six stars available before. Have you?
Pandora is now touting itself to local advertisers as one of the strongest radio stations in every local market.
“We’ve now moved into a position of one of the largest radio stations in each of our markets effectively and typically the largest among the (18 to 35-year-old) demographic,” says Pandora CEO Joe Kennedy in a conference call according to…
Added by Terry Lancaster on December 2, 2011 at 9:30am — No Comments
I'm sure by the time I'm finished writing this blog post it will feel more like a rant than my usual posts.
Yesterday I found myself explaining to 2 different vendors and the dealership they are doing business with how their products work. This isn't the first time this has happened, I get calls from dealers in a regular basis looking for help or insight on how the technology they're paying for actually works. Yesterday's discussion came out of a request that…Continue
I am so excited to announce that Jerry Petrotto has joined the DealerOn family as our Chief Sales Officer.
Rockville, MD -- DealerOn.com, the premier auto dealer website provider is expanding its executive team to further accelerate the steady growth trajectory of its business. DealerOn, Inc., a leading online marketing company serving the retail automotive industry – today announces the appointment of Gerard J. (Jerry) Petrotto…Continue
Added by Ali Amirrezvani on December 2, 2011 at 6:30am — No Comments