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All ADM Member Blog Posts (9,193)

The Future of Google Places?

Have you seen the new offering from Google for local search?  Unless you live in Austin, Portland, Madison or San Diego, chances are that you haven't.  Google's new “Beta” Local Directory Portals are a bit of a mix between their place pages and Yelp.  They let users look at all of the businesses in a city in one place (similar to Yelp’s model).

Here is a screenshot of Google Portland:

 …

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Added by Ali Amirrezvani on July 8, 2011 at 9:03am — No Comments

3 "must DO" Internet Department tips, which everybody "should've done" by now

I can stand up now but only with a helping hand from my team - Chapter II "Diaries of an eCommerce Director"

So I got that squared away right from the get-go…my website looks good; First to Second grade content (I will explain it further down what means) is in place, but what do I do with all the leads generated via my website, website forms, 3rd party leads and so on.

What is here the status quo on response, follow up and long-term usage of these…

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Added by VJ on July 7, 2011 at 1:48pm — No Comments

Take Control of your Facebook Places

If you use Facebook with any regularity, I’m sure you’ve seen the rising popularity of Facebook Places, used it yourself, and seen your friends check-in information as well.  If you haven’t noticed this yet, Facebook Places allows users to  "check-in" through their mobile phones, letting their friends (and businesses) know where they are.  It's designed to compete with Foursquare, a similar location-based social network. …



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Added by Ali Amirrezvani on July 7, 2011 at 9:23am — 3 Comments

Digital Dealer Webinar: Revving Up Fixed Operations with Digital Marketing 7/14 11:30am EST

Join Ray Fenster for an encore presentation from the 10th Digital Dealer conference: Revving Up Fixed Operations to 100% Absorption Using Digital Process and Marketing on July 14, 2011 at 11:30am EST…

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Added by Arnold Tijerina on July 7, 2011 at 6:30am — 2 Comments

Transitioning the Social Networking Relationship into Making the Sale

The first step to Social Networking suicide is to use this media as a place to make the sale.  Social Networking is a relationship building network and not the shopping network.  A network when used as a verb is defined as: to cultivate people who can be helpful to one professionally, especially in finding employment or moving to a higher position.  With this in mind, a Social Network is…

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Added by Stephanie Young on July 7, 2011 at 6:30am — No Comments

Why is the Grass Greener Down the Road?

The Grass is Greener Down the Road 

     Turnover is an epidemic in the auto industry.  Now I do realize that there are times where turnover is a

 symptom of other internal issues.  I concede that point.  However, when virtually every dealership in

America suffers from the problem, there must be something more.  Salespeople, by nature, want to be in

the action.  If traffic has been slow at their current place of employment, they check around town…

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Added by Brad Alexander on July 6, 2011 at 1:03pm — 1 Comment

WOMENCERTIFIED

Are any of these on your list this year? Chances are, you’d like to achieve at least one of these in 2011. Here are some tips to attaining your goals in a realistic and cost-efficient way!

1. Set direct, specific goals instead of general ones.

“Lose weight” and “exercise more” are such vague goals—you won’t stick to these goals if you don’t set some parameters. Every year…
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Added by SUSAN HAIR on July 6, 2011 at 9:22am — No Comments

The future of video

YouTube has been the king of online video for years, but the Google-owned video service has had its share of trials and tribulations. While YouTube is now making some revenue, its costs have eaten that away by and large. And while YouTube is still growing like wildfire, it still has a long way to go to make the jump to TV.

The world’s second largest video…

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Added by Steven Gleadall on July 6, 2011 at 9:18am — No Comments

Social Networking as a Business Development Tool

Marketers are experimenting with using the Social Networking sites for proactive marketing through building targeted niche networks and business development communities.  As a result, Social Networking has become as much a part of…

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Added by Stephanie Young on July 6, 2011 at 9:00am — No Comments

Making a Difference: Sales Performance Training Lesson

If the world was devoid of you, what would it be like and contrast that with if you were the whole world?  Which do you think would be the better place?

The above question was something that passed through my busy brain one night as I prepared for duty the next day at the office.  It seemed like an interesting way to keep my mind busy and off any…

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Added by Stephanie Young on July 6, 2011 at 9:00am — No Comments

The "Use of Common Sense" when it comes to Social Media!

The “Use of Common Sense” when it comes to Social Media

As we are seeing dealers nationwide take on the lavishing efforts of going social, we find ourselves seeking technology each and every day to make our lives easier & prosperous. A click of one button can distribute our feed, updates, blog notices and such to all varieties of media outlets. And all it had taken was…

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Added by Jennifer Schrader on July 6, 2011 at 8:49am — No Comments

Google+ makes Internet Search Social

Where Google Wave and Google Buzz fell short before, Google+ presents a new take on social media and looks to prevail.  One of the things going in Google’s favor is the familiar site design.  Does the below picture look similar to you at all?  Notice how Mark Zuckerberg’s profile is laid out in a similar fashion to Facebook

Bing has recently taken a social approach by using…

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Added by Paul Potratz on July 6, 2011 at 6:33am — No Comments

Secret AdWords Man; SpyFu Exposes Your Competitions’ Online Marketing Gold

Using Spyfu.com for Automotive Marketing purposes...…

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Added by Ralph Paglia on July 5, 2011 at 4:00pm — 2 Comments

Focus on Long-Term Follow Up

This blog post can also be found at http://wp.me/p1zj9v-1l or at http://infiniteprospects.wordpress.com…

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Added by Adam Ross on July 5, 2011 at 3:36pm — No Comments

How should dealerships price new cars online?

This article can also be found by visiting http://wp.me/p1zj9v-1i or http://infiniteprospects.wordpress.com.

 …

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Added by Adam Ross on July 5, 2011 at 2:50pm — No Comments

Say Goodbye Google Blogger and Picasa

Do you have a blog on Google Blogger platform, also known as Blogspot?  Are you using Google Picasa to store photos?  Well, say goodbye to those products.

 

Panic sets in....wait.....wait....wait....

 

Now rest easy because these popular product by Google will be…

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Added by Brian Pasch on July 5, 2011 at 1:30pm — No Comments

Why Having A Lot Of Facebook Fans Is A Waste Of Time

(Originally published on Dealer magazine)

 

It amazes me how many dealerships judge their Facebook marketing efforts success by the number of fans they have. People are in awe of that dealership that managed to get 15,000 fans to their Facebook page. Some vendors sell the fact that they…

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Added by Arnold Tijerina on July 5, 2011 at 11:51am — 8 Comments

Revise Your Digital Marketing Playbook

In the past 9 months, there has been more changes to search marketing and social media than any other period of time I can remember. It is truly a special time for online marketing professionals as we invest to stay ahead of the learning curve for our clients.

 

In many markets the competition…

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Added by Brian Pasch on July 5, 2011 at 11:30am — No Comments

Cultivate Real Facebook Fan Relationships!

Auto Dealerships are now scrambling to use Facebook and other social media sites to gain a competitive advantage. In the rush to be the most connected and the most responsive, some dealers lose sight of the real power of social media. They focus on inflated Facebook fan counts and numbers of Twitter followers rather than on creating new, lasting relationships with individual customers.

 

So how do you do this?

Here are three…

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Added by Jennifer Schrader on July 5, 2011 at 9:59am — 3 Comments

Opening the Lines of Communication through Social Media

During a sales meeting, the question of why the company no longer has a stock pile of tri-fold brochures to hand out to potential clients came up.  I scratched my head and looked puzzled, since we have not used a single tri-fold brochure in over a year.  As a company, we moved away from outdated marketing tools and adopted high tech and interactive tools to meet the requests of our…

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Added by Stephanie Young on July 5, 2011 at 8:00am — No Comments

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