Ralph Paglia worked at three car…
Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
In its most basic form, retargeting serves ads to people after they have left an advertiser's website. Retargeting helps companies advertise to website visitors who leave without a conversion - this accounts for about 98% of all web traffic. Retargeting takes place through displaying ads to the user as they browse the Internet, via various ad networks.
This process marks or tags online users who visit a certain brand website with a code or a cookie, and then serves banner…Continue
Added by David Farmer on August 23, 2013 at 4:58am — No Comments
Here’s your chance to promote your product to the hundreds of auto industry executives who will attend this year’s AADA Convention at the Surfers Paradise Marriot Resort & Spa on the Gold Coast, Queensland 11 –…Continue
Added by charles bayer on August 22, 2013 at 4:30pm — No Comments
Here`s a cool little ad/landing page that I created and posted/promoted through Facebook.
Have a look(uhhhhh.....you`ll need to log in to your Facebook in order to see it! lol)
What do ya think??? Pretty cool…Continue
Added by Ken Beam on August 22, 2013 at 12:44pm — No Comments
Chrysler Group may have to share with Nissan Motor Co. the stylish chrome capital C and black block letter Turbo Diesel logo that has adorned Ram…Continue
Added by Jon Floyd on August 22, 2013 at 10:43am — No Comments
You would think that states such as California,…Continue
Added by Jon Floyd on August 22, 2013 at 10:42am — No Comments
To: Dealer Principal
From: Fixed Operations Net Profit
Reference: Fixed Operations Gross Profit Resignation Letter
Dear Dealer Principal,
It has come to my attention that Fixed Ops Gross Profit has resigned effective immediately. Without the continued support of Gross Profit I cannot continue to be effective in the performance of my duties while adding funds to your Profitability. (not to mention your bank…Continue
Added by Leonard Buchholz on August 22, 2013 at 9:28am — No Comments
TrueCar has had a rollercoaster ride in the automotive retail industry over the past few years. However, it appears things may be taking a turn for the worse (both for TrueCar as well as its participating dealer clients). Read on, as I reveal their new policy changes that will have a negative impact on dealers, as well as my in-depth interview with a top eCommerce Directors about this change.
Across all of the Star Wars movies, the evil Imperial stormtroopers have the resources of the most powerful organization in the Universe, the latest technology, cutting-edge weaponry, and endless supplies. Yet in nearly every confrontation with a small band of rebels they never seem to be able to hit…Continue
Added by Patrick Kelly on August 22, 2013 at 7:20am — No Comments
Added by Ralph Paglia on August 22, 2013 at 7:00am — No Comments
As customer expectations increase, so does the pressure on retail dealers to communicate quickly, effectively and personalize content so it is relevant to each individual consumer, wouldn't you agree?
In order to best support the experience there are a number of tools available to dealers using email, text, voice mail, social media and even fax.
Based on growing technology within the automotive industry there are now solutions that integrate all of these channels into one…Continue
Added by Shawn Ryder on August 21, 2013 at 12:06pm — No Comments
Date: Effective Immediately
From: Fixed Operations Gross Profit
To: Dealer Principal
Dear Dealer Principal,
It is with great regret that I must submit this letter of resignation effective immediately.
Although we have worked together over the past few years I don’t feel I can contribute to your bottom line anymore. It has been a great experience and I wish you and all of your dealership team the best.
I am quite…Continue
Added by Leonard Buchholz on August 21, 2013 at 8:38am — No Comments
As the Black Book Editors commented on their auction attendance, lane activity and viewing of online auctions, it became obvious that the adjusted values would confirm a softer market than the previous few weeks. There were mentions of fewer dealers in attendance and in many instances, softer values and lower conversion rates. A couple of commercial accounts with higher conversions…
Added by Carroll Nguyen on August 20, 2013 at 1:48pm — No Comments
This week's Think Tank Tuesday dissects Service Retention, and reveals to you the 6 key touch points discovered to raise your Service Profits and keep your service bays full.
Added by Paul Potratz on August 20, 2013 at 12:40pm — No Comments
In a recent article by our very own Praveen Tamvada, the pros and cons of the various mobile tablets are examined; and we give some tips on how you can determine which one may work best in your service department. Android vs. Windows vs. iPad? Your favorite may not necessarily be the best fit for your fixed ops needs.
We also explain how the tablets should integrate with your DMS and give some advice on how to design your service lane to get the most out of your…Continue
Added by Mike Esposito on August 20, 2013 at 11:40am — No Comments
I've seen a whole lot of dealer websites over my life. Most look the same.
While everybody's proud of their SEO, while their Mozrank http://moz,com is in the toilet.
Like I've said before, we…Continue
Added by Bill Sattree on August 20, 2013 at 7:30am — No Comments
A recent study by Barclays Bank revealed interesting statistics about consumer behavior as it relates to small and medium-sized businesses. The study included the retail behavior…Continue
Added by Mike Gorun on August 20, 2013 at 5:53am — No Comments
She said, "Forget the tricks. Don't play games with me. Either you love me or you're just stringing me along for your own pleasure." She was finally on to me and meant business. I walked away, chastened.…Continue
Posted by partner Tony Loveless
Last month some friends of ours invited my wife and I to go on a weekend trip to Moab, Utah. My friend (let's call him Steve because that's his name) has been a lifelong Jeeper. Steve had just acquired a new-to-him Jeep and wanted to test it out. A trip to Moab? Hell yes! We packed up and…Continue
Marketers trying to convince customers that a company is value-driven and cares about them when the CEO and the corporate culture don’t match that reality have a difficult task. Over time, cracks will appear and the lack of authenticity shines…
Added by Jon Floyd on August 19, 2013 at 1:18pm — No Comments
Managers do things right, while leaders do the right thing(s).” -- Warren Bennis, scholar and organizational expert
Most advice on meetings focuses on the “how.” But the effort to improve meetings…
Added by Jon Floyd on August 19, 2013 at 12:59pm — No Comments