Professional Community for Car Dealers, Automotive Marketers and Sales Managers
You have a customer to come in and pick up their brand new car today.
And now their lasting impression isn't 100%…
Added by Todd Katcher on July 6, 2012 at 6:00pm — No Comments
If you think the same people are presenting the same old thing in the same old way at the same old places . . . then why go to those same old places? Or, for that matter, to ANY conference? The beer? A…Continue
How often do you see a website that looks pretty, but reads as though English is the author's fifth language? It's amazing how bad writing can ruin a site that otherwise looks amazing. It's especially amazing considering how cheap GOOD writing can be. Don't let poor copywriting drag your site down!
Added by Timothy Martell on July 6, 2012 at 5:11am — No Comments
Added by Ralph Paglia on July 5, 2012 at 9:30pm — No Comments
In this infographic we made for Digital Flash, we examined the many differences between the social networks and how men and women react to them. As most know, women are far-more active on most social media sites than their male counterparts. Take a look to see how each individual network stacked up in the "Battle of the Sexes".
Click to enlarge or see it on…Continue
Jason Stein, Editor for Automotive News, broke the story today that TrueCar has ended their exclusive relationship with Yahoo to drive traffic and leads to the TrueCar platform. The breakup was due to the lack of traffic and leads that Yahoo Autos was producing.
According the the…Continue
Added by Ralph Paglia on July 5, 2012 at 1:41pm — No Comments
Google Analytics is a powerful tool for managing your online advertising campaign. But did you also consider that tracking your ad campaigns can provide important insights into your business – and help you control your inventory?
Think about it this way. People will search a variety of things to land on your site. They might search “car dealerships” and the area…Continue
Added by Paul Potratz on July 5, 2012 at 12:30pm — No Comments
As more consumers are using the web to research and communicate with dealerships before they decide to purchase a vehicle, it is important to understand the value of live chat and the power behind establishing a relationship between the…Continue
Added by Ketty Colom on July 5, 2012 at 9:00am — No Comments
Nissan’s launch of five vehicles, all scheduled to occur over the next 15 months, will include a stiff dose of social media marketing. The 2013 Altima began the sequence as the first launch of the “Most Innovative Year Ever” for Nissan’s North American branch. The Altima launch utilizes print,…Continue
Added by Jim Fitzpatrick on July 5, 2012 at 8:13am — No Comments
The turmoil has continued since Google announced that Google+ Local would be using a new review system in lieu of the old Google Places "five-star" rating system.
Dealers have been having trouble posting reviews from Apple iOS devices. For many dealers, the review button was no longer…Continue
Added by Brian Pasch on July 5, 2012 at 8:00am — No Comments
When it comes to metrics for Facebook dealership pages , engagement is seen by many as the holy grail. However, according to Facebook analytics provider Wise Metrics, the way it is…Continue
Added by Joey Little on July 5, 2012 at 7:56am — No Comments
The Business of automotive SEO is constantly changing, you have to always be abreast of the every changing trends and tactics. SEOs tend to spend a lot of time just researching the latest info, let's face it there aren’t many industries where you could…Continue
Added by Timothy Martell on July 5, 2012 at 6:35am — No Comments
Added by Jody DeVere on July 4, 2012 at 12:53pm — No Comments
If everyone could walk in everyone’s shoes for a day, we would have more empathy for each other. The world would be less cynical, and much more appreciative of what our fellow Americans do on a daily basis.
Before I talk about the car salesman, I want to give a special thanks to all of our military personnel who defend our country both near and far. These men and women have made it possible for people like me pursue life, liberty, and happiness! …Continue
Added by James Schaefer on July 4, 2012 at 8:38am — No Comments
IN JUNE SELLS 615 NEW HONDAS, THE MOST IT HAS SOLD IN THREE YEARS SINCE “CASH FOR CLUNKERS” IN AUG. 2009…Continue
So you've created a Facebook page for your business and find yourself wondering, "Now what?" It's not a Field of Dreams scenario, you can't expect fans to come simply because you've built the page. No, you need to earn your fans. Luckily, a lot of different techniques have been developed to help you do just…Continue
Added by Timothy Martell on July 4, 2012 at 6:01am — No Comments
I`m sure you`re doing the exact same thing at your dealership too........
Well you are.......
Disclaimer: I must preface this by saying it not intended to make any enemies or friends. This is not meant to hurt anyone’s business, call out how they perform for their clients, highlight weaknesses or put stock in one product over another. This was nothing more than a simple experiment.
I was out to dinner with my wife recently when I ran into an old college acquaintance. Very quickly I discovered that she works in our industry…Continue
I've mentioned numerous times how having a Pinterest account is vital to your social media plan and makes your dealership more likeable as a whole. Well, I found a study online by EyeTrackShop which highlights where the user’s eye is drawn to on a Pinterest page. While most websites draw the users to the left side of the…Continue