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All ADM Member Blog Posts (9,663)

From the Trenches- When Less is Better

 

Do you want less visitors to your website? Do you want fewer leads? Do you want less “Likes” on your Facebook fan page? Probably not, but here’s why you might.



1. You have high volume and high bounce rate on your website.

2. You’re attracting the wrong people for the wrong reasons.

3. You’re getting time-wasting leads that don’t and won’t convert to sales.

4. You’re not prepared to deal with a high volume of leads.

5. Facebook fans like a game on your…

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Added by Tom Gorham on October 16, 2011 at 10:30am — 5 Comments

Rules of Engagement: Following Up on Social Media Leads

There’s a lot of talk about Social Media ROI.  Blogs and books and discussions are everywhere about how to measure it.  For dealerships, I’ve found one simple… Continue

Added by Kathi Kruse on October 15, 2011 at 6:58am — 3 Comments

Driving Sales Event Set the Bar HIGH!!!!

Sitting here after Driving Sales Executive Summit, reviewing my notes and thoughts about this event. First, all who did not take the time to come, you missed out. Not just on a great location, not just on the networking but on the incredibly high level of education. 

What Jared and his team accomplished was to set the bar very high for other conferences to come in the automotive space. He not only got great educators and speakers from the industry, he reached out and got speakers who…

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Added by Glenn Pasch on October 15, 2011 at 4:29am — No Comments

Apple iOS 5 iPhone and iPad Software Update Features and Upgrades

Features and Upgrades Included in the Apple iOS 5 Software Update for iPhone, iPod and iPad



Apple's latest system software update for our iPhones, iPads and even iPods contains over 200 new features, including the… Continue

Added by Ralph Paglia on October 14, 2011 at 9:30pm — No Comments

What Is Google Doing By Summarizing VDP Data in Search Results?

I always try to keep this community up to date with the latest search trends and changes in Google.  We have been noticing some interesting "summary" pricing results on certain search queries that include automotive classified websites.

If you look at the search results shown below, Google is pulling out VDP data, and summarizing this data is the SERP.  We have a good idea why this is happening but the answers would…

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Added by Brian Pasch on October 14, 2011 at 7:00pm — 2 Comments

VinSolutions is hiring for off site product trainers | www.VinSolutions.com

Product Trainer

 

Are you a high-energy person who loves presenting and teaching?  If yes, we’re looking for you!

 

VinSolutions is the industry leader of internet-based dealer management software and services and we’re growing!  We’re seeking top-performing road warriors to provide on-site dealer training for our products.  In this role you will present training to dealer staff and contribute to the continuous improvement and design of curriculum.   If you enjoy extensive…

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Added by Joseph Little on October 14, 2011 at 10:43am — No Comments

Switching From Reynolds to ADP - The Nightmare Scenario Revisited

My dealer group is in the middle of transitioning from Reynolds to ADP.  This is the third time I've gone through one of these transitions and the first two can easily be described in one word - PAINFUL!  Anyone who has gone through this in the last decade knows what I am referring to. I think we all understand that…

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Added by Mike Warwick on October 14, 2011 at 8:02am — 1 Comment

Google Adwords Express Can Supercharge Your PPC Strategy

Take a look at this ad that was running on my iPhone in Columbia SC (on right) that we setup for Dodgeland of Columbia.

 

Which ad do you think is more compelling to the consumer?  Is it the ad with the reviews or is Rick Hendrick Dodge on better ad?

 

The second photo (below) is the same ad running on my laptop.  Both ads…

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Added by Brian Pasch on October 14, 2011 at 12:30am — No Comments

A Good Automotive SEO Strategy Today Save’s More Future Dollars

I vividly remember having an in-depth conversation back in October of 1995 with a fellow car salesperson in the showroom at Brockville Honda in Ontario, Canada.  It was one of those conversations that never went away and one that I’ve always tried to answer and couldn’t until recently.  Rick and I were discussing the Internet and we were fearful about the unknown way it was going to affect the way we sold cars.   I think it was triggered by a lead we had just received from AutobyTel .com…

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Added by Steve Southin on October 13, 2011 at 9:00pm — No Comments

Battle for Social Media Authenticity

The Battle for Social Media Authenticity  

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Added by Ralph Paglia on October 13, 2011 at 6:30pm — No Comments

Practice the Art and Science of Marketing Orchestration

Orchestration is a fine science that builds the art of a symphonic performance. It’s the composer’s understanding of blending or contrasting the various voices of the instruments of the orchestra that bring the written…
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Added by Joseph Little on October 13, 2011 at 12:13pm — 1 Comment

Dealership Social Media Lessons from Erik Qualman’s Digital Dealer 11 Keynote Presentation

My experience at the 11th Digital Dealer Conference and Exposition was full of firsts. It was my first conference. It was my first time in Vegas. It was my first time gambling (and winning)! It was my first time hanging out in casual situations with my company’s President and head of sales. Needless to say, the “virgin” jokes got really old really fast.

However, it was not the first…

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Added by Justin Braun on October 13, 2011 at 9:00am — 6 Comments

To-Dos, Tasks, and Reminders... or Opportunities?

Another manager asked me, "What's Tommy up to today?" I looked up and said, "I'm working on my tasks." He replied with a sigh, "Yeah, they never go away, do they?"



I started to agree with him and then thought about it and told him, "They're not supposed to."



All CRM systems have what they call "To-Dos" or "Tasks" or "Reminders". They sound like such a chore. It's like my wife's to-do list or reminding me that I promised to clean the garage this weekend. I hear many… Continue

Added by Tom Gorham on October 13, 2011 at 8:10am — No Comments

Armed with ALL the knowledge; customers are still SCARED!

Today’s customers have access to an abundance of knowledge.

 

They can get on their computer or smart phone and see what the cost of a New Vehicle is.

 

They can appraise their own trade.

 

They can see what the lowest interest rates are.

 

They can do…

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Added by Jim Kristoff on October 13, 2011 at 6:29am — No Comments

DrivingSales Announces Most Innovative Dealership Solution of 2011: Dominion Dealer Solutions’ CarBinder Wins Innovation Cup Award

AdVantageTec, Cars.com, cDemo Mobile Solutions, DealerTrend and MotorLot are Finalists

 

DrivingSales (http://www.drivingsales.com) presented Dominion Dealer Solutions’ CarBinder with the DrivingSales Innovation Cup Award for the most innovative dealership solution of 2011 at this week’s DrivingSales Executive Summit in Las Vegas.

 

The Second Annual DrivingSales…

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Added by Crystal Hartwell on October 12, 2011 at 1:36pm — 1 Comment

DrivingSales Announces 2011 Dealership ‘Best Idea’ Award Winner



Mary Catherine Curry of Rice Toyota Scion’s sales and service alliance strategy chosen by dealers as 2011’s‘Best Idea’; ADP | Cobalt-sponsored award presented at DrivingSales Executive Summit 

 



DrivingSales (http://www.drivingsales.com) today announced that Mary Catherine Curry, Marketing Manager of Rice Toyota Scion, has won the 2011 DrivingSales Dealer ‘Best Idea’ Award,…

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Added by Crystal Hartwell on October 12, 2011 at 1:32pm — No Comments

Flash Point propels ‘F-150 EcoBoost Challenge’ Facebook Campaign to Nationwide Acclaim



Highlighting fuel-efficiency in a truck. Pitting Do-Gooders against each other. Giving away free gas to an entire city. The headlines on sites like Mashable,…

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Added by Amberly Collins on October 12, 2011 at 9:33am — 1 Comment

Excellence: Doing repeated

Excellence

"We are what we repeatedly do. Excellence then is not an act, but a habit."

-Aristotle

 

I was speaking, the other day, with a manager in my employ about another employee who, while consistently demonstrating tremendous potential, has become notorious for habitually making the same…

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Added by Timothy Martell on October 12, 2011 at 8:30am — No Comments

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