Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Make Money Mondays With Sean V. Bradley & Jim Ziegler (Special…
Businesses are starting to get it. They once saw social media as a channel like many others through which they could broadcast their message. When that didn’t work, they shifted to using it as a branding tool only. When that wasn’t effective, they started communicating with people. Bingo! Now, more need to take it to the next…Continue
Added by J.D. Rucker on June 24, 2013 at 5:30am — No Comments
Again I would like to say that an audit of the Sales Operation should be a prerequisite for any Marketing firm before taking on a new client. It may even be a good idea for some existing clients.
Dealers should have an Independent Audit done at least once a year to measure both Sales and Marketing. - DealerNet Services
Posted by …Continue
Added by Bill Cosgrove on June 24, 2013 at 4:30am — No Comments
Every business, no matter what Industry you are in, is looking to expand your reach online. Whether it is through advertising to displaying your products on a website, you are looking to get your name and goods out there. Social Media Marketing is…Continue
Added by Erin Ryan on June 23, 2013 at 5:00am — No Comments
Bad management runs rampant in organizations. For my discussion I will focus on Automotive Sales and Finance Management. I say this because this is epidemic in many Industries and I don’t want to appear to be singling out Automotive Dealerships.…Continue
Added by Bill Cosgrove on June 22, 2013 at 5:32pm — No Comments
A new store recently opened at 298 Mulberry Street in downtown Manhattan.
And if you walk in the door, you'll see something truly amazing.
Something that's about to put 100 million Chinese factory workers out on the street...
... And launch a 21st-century industrial revolution right here in the U.S.A.
The Air Force already bought…Continue
Added by Bill Cosgrove on June 22, 2013 at 8:30am — No Comments
Vinay Bhatia of Shoppers Stop made this startling argument at the 9th IAMAI Marketing Conclave
CMOs at the 9th Marketing Conclave organised by the Internet & Mobile Association of India (IAMAI) were united in their opinion that digital…
Added by Bill Cosgrove on June 21, 2013 at 11:30pm — No Comments
The Internet has invaded virtually every part of the dealership world. The average car buyer spends 11.5 hours online doing…Continue
Added by Jason Parman on June 21, 2013 at 12:23pm — No Comments
You’ll always hear me say, “the minute you’ve lost your perspective as the consumer, you’ll never have any perspective as a marketer.” Whether you’re actually a marketer or a businessperson of any kind in any industry whatsoever, the same rule applies. Online reviews don’t just “appear,” and much like a doctor’s advice after a heart attack, “the signs were there, we just didn’t see them or they were ignored.” There is a process by which online reviews come to be published…Continue
Added by Camille Forte on June 21, 2013 at 11:30am — No Comments
The San Antonio Spurs played not to win and wound up losing. The Spurs gave the power and control of the game to the Miami Heat and Miami took the power and control of their destiny and won. The Spurs will forever regret the position they took. Business lessons learned: Play to win instead of not to lose. Never give away your power or control of your destiny to the competition.
Added by Mark Tewart on June 21, 2013 at 10:26am — No Comments
This article was released in January of 2012. I thought that it may be a good time to revisit it or give those who may not have seen it a chance to read it.
Eric Jackson, …Continue
Added by Bill Cosgrove on June 21, 2013 at 9:30am — No Comments
Millennials, who make up a large portion of current and future auto buyers (and influence even more), have serious purchase power. Yet they haven’t been…Continue
Added by Aaron Hassen on June 21, 2013 at 8:17am — No Comments
I was consulting with a potential client yesterday and started looking at their Facebook and Twitter pages. Once a day, every day, they would post a question that had very little to do with anything at all. "What was the last movie you watched?"
Once a day, every day, they wouldn't get a response from anyone. It was awkward in a…Continue
July 11th, 2013
8:30 a.m. Pacific Time/11:30 a.m. Eastern Time…Continue
Added by CDK Global on June 20, 2013 at 4:30pm — No Comments
Added by Fred Rose on June 20, 2013 at 12:51pm — No Comments
Your digital showroom is the best source for quality leads and lead generation. Your consumers are not going to third party sites to search for your dealership, they are going to search engine sites like Google. And in those search engine sites, your potential…Continue
Added by Ketty Colom on June 20, 2013 at 10:12am — No Comments
Added by Brian Pasch on June 20, 2013 at 6:41am — No Comments
For a few months now, I’ve been discussing the idea that local businesses should never fall into the trap of trying to be funny or interesting through the use of irrelevant pictures and memes. “No cat or dog pictures” has become a mantra of sorts with the concept being that businesses should try to stand out, not fit into the mix on Facebook and other social media sites.
As some have argued, there are definitely…Continue
Added by J.D. Rucker on June 20, 2013 at 6:00am — No Comments