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All ADM Member Blog Posts (9,726)

You Can't Stop At The Beginning

This is my first day back after a five week road trip.  I had the priviledge of working with some top dealers to help them staff their sales team with trained recruits.  But, that can also be a curse if the dealer simply sends them on to the floor, wishing them luck, adn hoping for the best.  My job and that of many of my colleagues at other companies is to help new people build a solid foundation for each of the dealers to build upon.  In other words, I am only the beginning.

When…

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Added by John Fuhrman on October 31, 2011 at 6:05am — No Comments

Transparency, what a concept!



Don't get me wrong.  We are a TrueCar.com affiliate, and I am a true believer in the power of online transparency, so please don't think I don't appreciate their value as a marketing partner.  In fact, TrueCar (formerly known as ZAG) leads have typically been at the top of our list of…

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Added by Joshua Michael Friedman on October 30, 2011 at 7:30am — 21 Comments

Is Anyone Using WordPress As Your Main Dealership Website?

As we wind down 2011, it's becoming increasingly evident that the website "leasing" model is seeming very out of date.  Those of us who regularly use Wordpress blogs can clearly see the SEO / content advantages of using the Wordpress platform for the main dealership website.  Are any of you currently… Continue

Added by Mike Warwick on October 29, 2011 at 7:20am — 6 Comments

Everything Has Changed, Except Human Nature

A message to the Beverly Hills Porsche sales staff:

 

Anyone that’s been in the car business for a while knows how much our business has changed. The internet came along and WHAM, customers are now better educated, more demanding and quicker to throw up objections based on something they picked up on the internet.

 

But one…

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Added by Jay Huffschmidt on October 28, 2011 at 5:28pm — No Comments

Dos and Don'ts of using QR Codes in Automotive Marketing. Compliments of my Internet Marketing Specialist Erica!

Dos and Don’ts of using QR Codes.



QR Codes came out in 1994, however only in the past year have they become more popular and widely used. We can thank the smartphone explosion for that– there are now more smartphones sold than personal computers. 90% of people keep their phones within 3…

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Added by Jessica Wolf on October 28, 2011 at 1:47pm — No Comments

Don't Take My Word For It...

If you are looking for a solid addition to your team and feel that my experience, knowledge and abilities are a great fit, here are 40 reasons why you should consider me.

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Added by Arnold Tijerina on October 28, 2011 at 9:16am — No Comments

Social Media Must-Do's

The amount of "best practices" and "tips" involved with social media marketing can be overwhelming to say the least (and yes, I'm guilty of sharing my own).  In the spirit of KISS (Keep it Simple, Stupid), here is a short list of Must-Do's for dealerships using social media as a part of their online marketing efforts:

 …

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Added by Ali Amirrezvani on October 28, 2011 at 6:56am — No Comments

Autofusion News What's Hot and What's Not Why Online Chat is Essential for Dealer Websites





What Is Online Chat and How Is It Helpful to Visitors?

Your dealership’s website has a contact form and phone number, but does it have an online chat function? If it doesn’t, then you’re missing out on the newest way to engage online car buyers. Since people visit your website at different times during the day, they’re not always ready to call or submit information…

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Added by Mina K. on October 27, 2011 at 2:00pm — 2 Comments

Can your team deliver THESE numbers??

Customer satisfaction and customer retention are paramount for a dealerships long term success!

 

So…..how can you make sure that your entire team understands this and performs at its highest level??

 

You HAVE to build a culture!

 

Here is a link to a blog that I wrote about building a culture:

 

Are you just training them…

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Added by Jim Kristoff on October 27, 2011 at 1:02pm — No Comments

From the Trenches - What To Do About A Bad Review

What To Do About A Bad Review

We’ve all talked about bad reviews and what to do about them. The consensus is that you answer them in a constructive way that shows others that you are concerned about an unhappy customer.

Asking that customer to…

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Added by Tom Gorham on October 27, 2011 at 10:00am — 74 Comments

Looking for a New Opportunity

Hi everyone,



I'm in the market for a long-term position in which my experience and knowledge can assist a company in its growth. If you know of a company and/or have a position in which my experience may be a good fit, please don't hesitate to reach out to me or share my interest.



For a brief resume of my skills, click here.



Or, for a more… Continue

Added by Arnold Tijerina on October 27, 2011 at 9:00am — No Comments

Consumers Want Video Walk-Arounds. Here's Proof!

In my days with HomeNet Automotive, a new feature was released that allowed our customers to upload live video into their inventory for distribution to the third-party websites that would allow it.

Being in sales, I wanted to have a real video in which I could show potential clients the possibilities and an actual example of what one would look like so I enlisted help from a friend of mine who's a GM at a nearby dealer group to…

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Added by Arnold Tijerina on October 27, 2011 at 7:32am — 2 Comments

Marketers Seek to Better Measure Social Media Success

 Fan figures leave marketers at a loss when judging campaign… Continue

Added by TERRY GIBSON on October 27, 2011 at 7:00am — 1 Comment

Behavioral Targeting Doubles Ad Effectiveness

 

Automotive Behavioral Targeting Doubles Ad… Continue

Added by Ralph Paglia on October 26, 2011 at 10:00am — No Comments

Year-End Prep: What Do You Have To Do Before 2012?

We have year-end sales events, budgets to build, 2011 budgets to spend, and marketing strategies to plan. What are you doing to get ready for 2012? Is there anything that you would recommend for other dealers to start doing in preparation for the coming year?



Search and social are changing. We're putting together the Dealers' Guide to Automotive Social Media right now, as well as a brand new dealer search guide (both of which will be posted on ADM, of course). Are there any other… Continue

Added by J.D. Rucker on October 26, 2011 at 9:10am — 1 Comment

“Your Digital Lot” Series: PPC - Get’em “CLICKin’” the Paint!

Pay-per-Click (PPC) maps well to what we’ve done for years on our lots, but we don’t realize it:  We spend a lot of money getting visits and calls to a dealership, and we train our salespeople to land a customer on a car before starting the negotiation process in the store.  Get'em "lickin' the paint" as my first GSM…

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Added by Keith Shetterly on October 26, 2011 at 8:30am — 4 Comments

Top 15 Most Talked About Fuel Efficient Vehicles

Automotive chat leader, Contact At Once! Announces Top 15 Most Talked About Fuel Efficient Vehicles. Topping the list: Toyota Prius, Lexus CT 200h and Chevrolet Volt.

Contact At Once! Auto Dealer Chat, the leading chat provider to the…

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Added by Aaron Hassen on October 26, 2011 at 6:58am — 2 Comments

Marketing Orchestration Part Two

Practice the Art and Science of Marketing Orchestration

This is the second part of our series regarding how to make various marketing communication channels operate in a coordinated fashion to forge a seamless ‘one-sight-one-sound’ campaign.

Think about dealership assets—your customers

Opportunities exist every day of the week for you to make a vehicle sale or make a vehicle…

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Added by Joseph Little on October 26, 2011 at 6:44am — No Comments

The Makings of a Good Reward

Every business that has offered a loyalty rewards program has seen a variety of responses to every reward offered. Some rewards are rarely – if ever – redeemed by members, while another reward may seem to be the only reward members want. And while we may switch out unused rewards for others we see as more valuable, the success of that reward will likely remain low unless we’ve evaluated and employed the characteristics of highly successful rewards in our own reward selection.

Detailed…

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Added by Mike Gorun on October 25, 2011 at 9:02am — No Comments

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