Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Mary Catherine Curry of Rice Toyota Scion’s sales and service alliance strategy chosen by dealers as 2011’s‘Best Idea’; ADP | Cobalt-sponsored award presented at DrivingSales Executive Summit
DrivingSales (http://www.drivingsales.com) today announced that Mary Catherine Curry, Marketing Manager of Rice Toyota Scion, has won the 2011 DrivingSales Dealer ‘Best Idea’ Award,…
Added by Crystal Hartwell on October 12, 2011 at 1:32pm — No Comments
Highlighting fuel-efficiency in a truck. Pitting Do-Gooders against each other. Giving away free gas to an entire city. The headlines on sites like Mashable,…
I was speaking, the other day, with a manager in my employ about another employee who, while consistently demonstrating tremendous potential, has become notorious for habitually making the same…Continue
Added by Timothy Martell on October 12, 2011 at 8:30am — No Comments
What did I see that was so important? What was The Single Most Interesting and Important Thing at Digital Dealer 11? I think a lot of folks missed it, though it was hard to walk by people in lime green shirts--standing around a fifteen-foot lime green tower!--without noticing SOMETHING was up.
Added by Adam Ross on October 11, 2011 at 6:33pm — No Comments
Added by Tom Gorham on October 11, 2011 at 3:09pm — No Comments
Rewards drive behavior, whether you’re training your dog to sit, potty-training your toddler or encouraging specific buying habits from your customers. By rewarding the behavior you want and not rewarding the behavior you would like to discourage, you can generally predict the direction a behavior will trend.
Perhaps the most crucial part of customer loyalty programs are the rewards, and a good reward will accomplish many different things. We’ve provided a list of the eight…
Added by Mike Gorun on October 11, 2011 at 12:05pm — No Comments
Military, Law Enforcement, Medical Professionals, Teachers…what do these occupations have in common? Each provides a highly valued service to our local and global community at large and does so as a result of education and extensive on-going training. As a result, society can depend on these individuals to protect humanity, face danger, save lives, educate our youth, improve health and…Continue
Added by Stephanie Young on October 11, 2011 at 8:30am — No Comments
Not much of what one would consider a significant change, but many people are reporting that Maps is is showing up on the right side of the page, above the sponsored ads instead of the normal left side of the page. Just an FYI to continually be on the look out for updates and opportunities...Here is a screen shot of one example:…Continue
What is a social object? A social object is a conversation piece that inherently generates conversation and action around itself. A social object can be just about anything, it can be a news piece, a cause such as ending world hunger, a passion such as the love one has for their favorite football team, or even a lifestyle such as…Continue
Added by David Johnson on October 11, 2011 at 7:33am — No Comments
I still remember the phone call last year. It was Chris Fousek, the e-Commerce Director for the Village Automotive Group wanting to discuss ideas for a workshop he was going to do for the Digital Dealer Conference last October.
He used the term “Business Intelligence.” It was the first time I had heard that term, but the way he explained it, it got me thinking about how our industry and the way we market and advertise will change in the next couple of…Continue
You're Invited! The Roundtable, hosted by Tom Kain and John Miller of AutoDealerTarget is broadcast live each Tuesday night at 10pm EST. Once a week Tom & John will spend one hour on a Google+ Hangout with special guests from the automotive industry and dealership professionals in a roundtable setting, sharing great ideas, best practices and learning from many of the most successful and brightest minds in our industry. When: Tuesday Oct 11, 2011 - 10:00PM EST Place: Google Hangout, Live…Continue
Added by John Miller on October 10, 2011 at 10:47pm — No Comments
Part 4 in a series introducing my new book, The End of Business as…Continue
Added by Ralph Paglia on October 10, 2011 at 9:30pm — No Comments
I just wanted to Thank the ADM community and Ralph Paglia for the great participation in Vegas and for allowing PCG to sponsor your great party with some fine Vino! Cliff Banks was indeed a bartender that made sure the drinks were done right and that they were readily available at all times. Ralph it was really great to have you be part of the AWA Website awards and I am really happy that you joined this event. Again this is just a quick thank you on behalf of myself and PCG for all the…Continue
As of recently, there have been a total of 11 Digital Dealer conferences. In fact, while sitting in on a session given by Anthony Bartoli on Day 3 of the conference I heard him talk about what the conference was like originally. It was interesting to hear about how few speakers there were and how…Continue
On Friday, ADP Digital Marketing/Cobalt won a 2011 Pinnacle Award at the Automotive Website Awards (AWA) hosted by PCG Marketing at Caesar’s Palace in Las Vegas. The Pinnacle Award is the highest recognition possible, according to PCG President Brian Pasch. Pasch stated, “Pinnacle Platform winners deliver outstanding…Continue
Added by CDK Global on October 10, 2011 at 12:56pm — No Comments
The verdict on Google+ for personal use still seems to be out for many (myself included). But according to Christian Oestlien, group product manager for social advertising at Google has said that they are “close to unveiling Google+ business profiles”.
Added by Ali Amirrezvani on October 10, 2011 at 12:19pm — No Comments
Added by Ken Beam on October 10, 2011 at 11:18am — No Comments