NADA 2013 –…
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
When putting together strategies and making adjustments (and the occasional complete overhaul) of social media pages, processes, and content, there’s nothing better than to get a client truly “plugged in” to the social media world. There’s an excitement that surrounds it, particularly after a couple of weeks when…Continue
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Added by Ralph Paglia on February 1, 2013 at 9:00pm — No Comments
Why am I seeing so many dealers with business listings UNCLAIMED? Reminds me of the old days, circa 1998 and URL’s for the company name we're not claimed. Didn't that suck when you found out the URL was taken by someone or some company much less deserving of that URL. Same with your…Continue
Eatontown, NJ (February 2013) – PCG Consulting, Inc., an automotive consulting…Continue
Added by Matthew O'Such on February 1, 2013 at 2:30pm — No Comments
If you haven’t already done so, it’s that time to review your 2012 performance in detail. In what areas did you fall short of your goals and why? Where could you have generated greater gains and how? Don’t allow January to slip by without these facts in writing and a discussion of how you can best move forward in 2013.
A common F&I pay plan in the automotive industry is known as the grid. It compensates managers based on their per vehicle retail performance and products sold…Continue
More and more people are turning to social network websites to read the reviews of people just like them. A study by Convergys in March 2012 showed that one negative review on a social media site…Continue
Added by chatmeter on February 1, 2013 at 9:30am — No Comments
Stumbleupon is one of the most interesting social media sites around, and by interesting, I mean it is a complete and total time-sink. Essentially, it's a toolbar that has a "Stumble" button you can press that will bring you to a random page on the web based on your interests. You can also upvote and downvote pages, which is how Stumbleupon gets better at finding stuff that you'll like. If something isn't already ON Stumbleupon when you vote on it, you'll be given the option to add it. This…Continue
Added by Timothy Martell on January 31, 2013 at 2:00pm — No Comments
There was a promise silently made by social media a few years back. It was so prevalent at the 2009 round of conferences from NADA to Digital Dealer that many might have thought that social media would eventually encompass the entire internet marketing required by a dealership to be…Continue
Added by J.D. Rucker on January 31, 2013 at 2:00pm — No Comments
Here is the latest post from Google, from an employee named Dasha. The article link is: Google Reviews and was posted today at 12:00…Continue
Do you know what kind of population is in your area?
What is the crime rate where your dealership is located?
What is the percentage of households with college grads?
What areas have a high…Continue
Added by Big Tom LaPointe on January 31, 2013 at 12:30pm — No Comments
Facebook just rolled out a new beta feature called Graph Search that has massive implications for car dealers. What is Graph Search? Basically, Graph Search is web…
Approximately one-third of all search traffic for auto industry related terms comes from mobile devices. Half of the mobile automotive search audience performs longer term research but roughly half (49 percent) look to make a purchase within the day. However 36 percent of…Continue
Added by Joe Schwartz on January 31, 2013 at 5:30am — No Comments
J.D. Power and Associates released new data earlier this month in their annual "Avoider Study" that show buyers consider an average of 3.3 new vehicles during their shopping cycle. That is up from 3.1 in 2012 and 2.9 in 2011.
According to Jon Osborn, research director at…Continue
I am always amazed at people boiling down booth bait, CarDoll, etc. to "sex sells, stupid". Instead of that quick and shallow answer, let's think a minute or two. About where we work. And who we work with.
When women started working at dealerships in capacities other than the receptionist, how long do you…Continue
If there’s one word I hate using in marketing, it’s “engagement”. The term has been so overused and abused since the rise of social media that its meaning has become distorted. It’s defined in different ways and means different things to different people. Thankfully,…
Mike Charapp, Author, Auto Dealer Law
With NADA quickly approaching and franchise meetings on the horizon with OEMs, the time is now for dealerships to familiarize themselves with how to respond to factory…Continue
Added by Laurie Halter on January 30, 2013 at 11:30am — No Comments
Your business does better when it is perceived in a good light. In this day and age, it is easy for people who are unhappy with a business or a product to rant that business with unwanted negative online attention.…Continue
Added by Nora Nesbitt on January 30, 2013 at 9:30am — No Comments
One of the questions on the NCM Institute post-class surveys is, “Which of the trainings presentations or topics were the most useful to you?” One of the most prevalent answers we see…Continue