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All ADM Member Blog Posts (9,351)

Knowledge is Not Power

I want to take a look at a myth that has been a mainstream statement for years – the idea that knowledge is power. I find as I visit stores and conduct workshops across the country, I meet a lot of “know it all” salespeople or worse yet, negative salespeople who want the customer to take all of the responsibility for not buying a car. I also want to reach out to the people that sit in training nodding their head in agreement or taking a ton of notes, only to leave behind the concepts they… Continue

Added by Cory Mosley on August 15, 2011 at 8:29am — No Comments

The Winds of Change

We tend to think of change in the automotive business in isolated terms.  Some say the Internet has destroyed the automotive business.  Some embrace the changes and see opportunities.  But the changes we see everyday are something more than that.  They are truly universal and apply to all aspects of life.

 

The Internet has made global, local.  It has brought together people, ideas, and cultures from all over the world.  It has brought down governments.  Do you think your small…

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Added by Tom Gorham on August 14, 2011 at 2:26pm — 6 Comments

Reliability Perceptions are Changing - Not Good for Toyota

Since all cars are better built today, will Toyota's "reliability" franchise be compromized?

(editor's note)

 

It’s no secret that…

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Added by Ralph Paglia on August 14, 2011 at 6:30am — 13 Comments

99% of Social Media Experts are Clowns - Gary Vaynerchuk

(latest e-mail from our friend Bryan of SoCal Action Sports Network and LinkedOC who had an interesting interview with Gary Vaynerhuk)

 

Hi everyone,



Hope you're surviving trade show hell...



Gary Vaynerchuk, who actually is a real social media expert, recently weighed in on the state of social…

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Added by Charles Kim on August 13, 2011 at 4:18pm — 17 Comments

DrivingSales Executive Summit in Las Vegas Destined For Success

 

Join me in Las Vegas from October 9th-11th for the DrivingSales Executive Summit at the Bellagio Hotel.  

 

This year Jared Hamilton has pulled out all the stops to create an event unlike any in the automotive industry.  I encourage you to register today by visiting:  http://drivingsalesexecutivesummit.com 



This conference in unique in…

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Added by Brian Pasch on August 13, 2011 at 9:30am — No Comments

Increase engagement and SEO with video

 

First lets look at some stats

•80% of all clicks come from the top three positions of Google’s first page results.
•vSEO is 50 times more likely to appear on Google’s first page than just text SEO.
•YouTube is the second largest search engine, behind Google.
•41% of car buyers search YouTube.      (Source: Michelle Morris, Google)
•Over 30% of all Google searches…
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Added by TERRY GIBSON on August 12, 2011 at 7:30am — No Comments

Automate Your Craigslist Posts

 

Posting your new and used inventory on Craigslist is time consuming and downright rough if you’re listing cars one by one. We’ve heard some horror stories from our friends at car dealerships where they spend a whole day posting cars to Craigslist only to get them flagged and removed. On top of that, Craigslist ads expire after 7 days and you’ll have to repost all of them. It’s a tedious process but having a strong presence on Craigslist gives you huge advantages.…

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Added by Richelle Farley on August 11, 2011 at 3:30pm — No Comments

Advancement is Management Minus the Power Struggle

Best piece of advice I have been given as a manager:  Always be teaching others how to be you.  Inspire them to be gunning for your desk and to become you.  Humbly step aside when they replace you.  Without them to replace you, the opportunities of your advancement decline.

 

Right after that tidbit of wisdom was imparted on me, I was asked to spear head a rather large…

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Added by Stephanie Young on August 11, 2011 at 6:30am — 7 Comments

Are Your Digital Assets Optimized For the ZMOT Decision



Scott Brinker, a columnist at SearchEngineLand.com recently posted an article that caught my attention.  

 

Many industry experts have talked about the importance of conversion but Scott's article took it a step further and introduced a new acronym to me: ZMOT

 

You should…

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Added by Brian Pasch on August 11, 2011 at 3:21am — 7 Comments

Welcome to the jungle baby

Aha!  Did you think it was going to be easy?  Marketing has disposed of several long-time venues such as newspaper,radio and TV advertising.  Sorry to see you go but.... you're gone.  Now you think you have a handle on this Google stuff, but Google keeps changing it.  What's that all about???

 

You told your Internet Manager to get on Facebook... got that covered, but it ain't doing no good.  Somehow, nothing seems to bring in the ROI.

 

What's this Push vs Pull…

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Added by Tom Gorham on August 10, 2011 at 9:04pm — 1 Comment

The Social DVR

TV Commercials have always been "interruption push advertising" . . . and the audience puts up with it.  Social Media is really "interest-based and cooperative pull advertising", and so is built on a more-real relationship with the consumer.  An easy way to see it is as a "Social DVR" where they don't even have to view…

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Added by Keith Shetterly on August 10, 2011 at 2:30pm — 1 Comment

7 Team Building Must-Haves

The coaching and development of sales staff always sounds like the right thing to do, but very rarely is it done consistently and, more importantly, properly. Many times, we assume the best person for the job is the one with a manager’s title. Unfortunately, that’s not always the case.

Take a recent conversation I had with a sales manager. He remarked to me that one of his salespeople was on thin ice because he…

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Added by Cory Mosley on August 10, 2011 at 9:25am — 2 Comments

NJ VW - Recession-Decompression Sales Event at Douglas Volkswagen

Recess77.gif
 2011-Jetta-89-Banner.jpg
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 ***The All-New 2012 Passat is at Douglas VW! Stop by & take it for a spin TODAY!

 We even have a TDI - Diesel version to Test Drive! *Learn more & get pricing info

 on the 2012 Passat at…

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Added by Ken Beam on August 10, 2011 at 7:43am — No Comments

What happens to incremental traffic when PPC ads are paused?

A recent Google study shows the importance of paid search to achieving incremental traffic, by measuring the traffic not replaced by organic clicks when PPC ads are paused.

The study is cross-vertical and includes automotive, and concludes that 89% ppc traffic is not replaced by organic when ads are paused.

One good comment to this study I came across asked to what extent seasonality plays a role.

Here is the full article:…

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Added by Mike Brodeur on August 9, 2011 at 8:27pm — 1 Comment

There's still time so come on down



Ok, it may not be as big as NADA, but the Australian Automobile Dealers Association Convention is equally enlightening, entertaining and educational. Book now at …

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Added by charles bayer on August 9, 2011 at 8:04pm — No Comments

Google +1: Now in PPC Ads and Affecting Search Engine Ranking

I've been seeing the Google +1 button appearing on more and more websites since it was released a few months ago.  Recently, I've even seen it as an option for paid search ads.

 

If I perform a search while signed into my Google account, the +1 button appears as a part of the actual PPC ad.…

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Added by Ali Amirrezvani on August 9, 2011 at 1:45pm — No Comments

Closing the Gap

During a department head meeting in which processes where being discussed, it became evident there was an information gap for our clients.  Our recruiting team was reporting a break down in information regarding who we are, what we do and what we have to offer.  The team shared how they answer certain questions over and over again.  They reported the funny misconceptions that they often…

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Added by Stephanie Young on August 9, 2011 at 8:30am — No Comments

Digital Dealer Webinar: How to Drive the Highest Quality Leads to Your Showroom with Dave Metter

Digital Dealer Webinar: Thursday, August 11th, 2011 at 11:30am EST. Click here to register now!

 

Learn How to Drive the Highest Quality Leads to Your…

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Added by Arnold Tijerina on August 8, 2011 at 7:32am — No Comments

2012 VW Passat NJ | VW Dealer NJ | Douglas VW | Somerset County NJ`s Select 2012 VW Passat Dealer

Click the picture to learn about the different versions &

get pricing for the 2012 VW Passat in NJ.

 

The Passat is the only car offering accessible German engineering in the midsize segment, says Toscan Bennett, VWs vice president for marketing…

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Added by Ken Beam on August 8, 2011 at 5:50am — No Comments

The Top 10 Lies Customers Tell

Buyers and the lies they tell:  Buyers are not all liars.  In fact, most will be straight up with you but often times we back them into corners and make it to where it will be easier for them if they lie (not that we condone that behavior, but it helps us understand them a little better).  Also, I think some customers believe it's okay to lie to us because we are salespeople so we MUST lie all the time.  Therefore they can lie to us.  Having said all…

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Added by Brad Alexander on August 7, 2011 at 8:47pm — No Comments

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