Professional Community for Car Dealers, Automotive Marketers and Sales Managers
This is my first day back after a five week road trip. I had the priviledge of working with some top dealers to help them staff their sales team with trained recruits. But, that can also be a curse if the dealer simply sends them on to the floor, wishing them luck, adn hoping for the best. My job and that of many of my colleagues at other companies is to help new people build a solid foundation for each of the dealers to build upon. In other words, I am only the beginning.
Added by John Fuhrman on October 31, 2011 at 6:05am — No Comments
Don't get me wrong. We are a TrueCar.com affiliate, and I am a true believer in the power of online transparency, so please don't think I don't appreciate their value as a marketing partner. In fact, TrueCar (formerly known as ZAG) leads have typically been at the top of our list of…
A message to the Beverly Hills Porsche sales staff:
Anyone that’s been in the car business for a while knows how much our business has changed. The internet came along and WHAM, customers are now better educated, more demanding and quicker to throw up objections based on something they picked up on the internet.
Added by Jay Huffschmidt on October 28, 2011 at 5:28pm — No Comments
Dos and Don’ts of using QR Codes.
QR Codes came out in 1994, however only in the past year have they become more popular and widely used. We can thank the smartphone explosion for that– there are now more smartphones sold than personal computers. 90% of people keep their phones within 3…
Added by Jessica Wolf on October 28, 2011 at 1:47pm — No Comments
Added by Arnold Tijerina on October 28, 2011 at 9:16am — No Comments
The amount of "best practices" and "tips" involved with social media marketing can be overwhelming to say the least (and yes, I'm guilty of sharing my own). In the spirit of KISS (Keep it Simple, Stupid), here is a short list of Must-Do's for dealerships using social media as a part of their online marketing efforts:
Added by Ali Amirrezvani on October 28, 2011 at 6:56am — No Comments
Your dealership’s website has a contact form and phone number, but does it have an online chat function? If it doesn’t, then you’re missing out on the newest way to engage online car buyers. Since people visit your website at different times during the day, they’re not always ready to call or submit information…Continue
Customer satisfaction and customer retention are paramount for a dealerships long term success!
So…..how can you make sure that your entire team understands this and performs at its highest level??
You HAVE to build a culture!
Here is a link to a blog that I wrote about building a culture:
Added by Jim Kristoff on October 27, 2011 at 1:02pm — No Comments
What To Do About A Bad Review
We’ve all talked about bad reviews and what to do about them. The consensus is that you answer them in a constructive way that shows others that you are concerned about an unhappy customer.
Asking that customer to…Continue
Added by Arnold Tijerina on October 27, 2011 at 9:00am — No Comments
In my days with HomeNet Automotive, a new feature was released that allowed our customers to upload live video into their inventory for distribution to the third-party websites that would allow it.
Being in sales, I wanted to have a real video in which I could show potential clients the possibilities and an actual example of what one would look like so I enlisted help from a friend of mine who's a GM at a nearby dealer group to…Continue
Added by Ralph Paglia on October 26, 2011 at 10:00am — No Comments
Pay-per-Click (PPC) maps well to what we’ve done for years on our lots, but we don’t realize it: We spend a lot of money getting visits and calls to a dealership, and we train our salespeople to land a customer on a car before starting the negotiation process in the store. Get'em "lickin' the paint" as my first GSM…Continue
Contact At Once! Auto Dealer Chat, the leading chat provider to the…Continue
Practice the Art and Science of Marketing Orchestration
This is the second part of our series regarding how to make various marketing communication channels operate in a coordinated fashion to forge a seamless ‘one-sight-one-sound’ campaign.
Think about dealership assets—your customers
Opportunities exist every day of the week for you to make a vehicle sale or make a vehicle…
Added by Joseph Little on October 26, 2011 at 6:44am — No Comments
Every business that has offered a loyalty rewards program has seen a variety of responses to every reward offered. Some rewards are rarely – if ever – redeemed by members, while another reward may seem to be the only reward members want. And while we may switch out unused rewards for others we see as more valuable, the success of that reward will likely remain low unless we’ve evaluated and employed the characteristics of highly successful rewards in our own reward selection.
Added by Mike Gorun on October 25, 2011 at 9:02am — No Comments