Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Added by Jody DeVere on February 21, 2012 at 6:59am — No Comments
What if you could spot engaged and ready-to-buy shoppers as they browse your dealership website in real-time? How would that transform your Internet Business?
More and more auto dealers…Continue
Added by Justin Braun on February 21, 2012 at 6:39am — No Comments
I came across this post this morning on Search Engine Watch - New Killer Facebook Broad Targeting Options. One of the broad options is an "Auto Intender" category.
The name is a bit of a head scratcher at first blush, but as you can imagine (and…
Your sales representative is sitting across from a customer at his desk. He's presenting a four-square of options for his customer. He notices the customer looking down and typing into an iPad. The customer looks up and says,…Continue
Is your dealership blocking access to Facebook, Twitter, LinkedIn, and other social media sites? If this is the case, are you frustrated with your Dealer Principal's decision to block access?
I recently came across a situation where a large dealership group was…Continue
I remember when online sales leads were the next big thing. Every article you read was about "How to handle and online lead". It's 2012 and you can replace "online lead" with "Negative Review". Everyone's got a answer and not surprisingly, they are pretty much all the same.
So, in the interest of adding my 2 cents, I thought I'd post my take on things:…Continue
Added by David Brondstetter on February 20, 2012 at 6:18pm — No Comments
@NewVisionSales : I have been in the car business for 34 years. I have been a Dealer for 19 of those years. Glynn is the closest I have seen to matching the style and training philosophy that I prefer and that this business desperately needs.…Continue
Added by Glynn Rodean on February 20, 2012 at 10:02am — No Comments
Reputation Management is, and has been, quite the hot topic in business for some time, yet the “proper etiquette” isn’t always clear for most. Now that Yelp is to be among the review forums that allow you to counteract negative reviews, it’s time for a quick brush-up on online review management so that this new development works to your advantage – because mishandling negative feedback can only make it exponentially worse.
To state the…Continue
Added by Camille Forte on February 20, 2012 at 8:08am — No Comments
For the occasional good article or two on BI, you need to wade through pages of crap. Here is an article on Business Insider about cheating Yelp, which falls squarely into the category of "crap" whereby the article falls just short of telling businesses to cheat on…Continue
Added by Ralph Paglia on February 19, 2012 at 7:14am — No Comments
I was standing at the Macy's checkout counter today and decided to "check-in" using FourSquare. That 10 second action saved me 15% of my purchase at the register.
I saved $40 by tapping a few buttons on my smartphone. Do you think consumers will engage with location based…Continue
An interesting report from comScore and I think some premonitions for retail automotive.
Added by Larry Bruce on February 17, 2012 at 9:24pm — No Comments
This year the 2012 Automotive Boot Camp has been expanded with 8 "core" curriculum tracks as well as 16 elective courses. This gives attendees a total of 48 workshops to choose from in May plus the additional keynotes, special events, and networking sessions.
ADM founder …Continue
Added by Brian Pasch on February 17, 2012 at 8:00pm — No Comments
Rolling through the desert at 8pm, we see the first lights. More appear in the distance, and soon the entire landscape is coated in the glow of hotel and casino lights.
“It looks like a bar of gold,” my co-pilot on this trip marveled. “Just a ridiculous amount of life surrounded by the desert.”
We were heading into Las Vegas for the NADA Convention, and this was an awesome welcome to the city for us. Much like those lights, the convention energized me (despite…Continue
Added by Will Michaelson on February 17, 2012 at 2:36pm — No Comments
American Express and Twitter announced a new pilot program starting in March for 10,000 Amex small business owners. Car dealers looking for new tools in their Automotive Advertising strategy, should take note of this limited trial.
The Amex program will allow business owners…Continue
Added by Brian Pasch on February 17, 2012 at 9:30am — No Comments
NCM Associates was on hand at NADA 2012 with the express purpose to open a dialogue with attending dealers and managers to listen to their issues, concerns, successes, and desires relative to their automotive dealership operations. It was a great opportunity for us to connect with dealers inside and outside the NCM family and as always, the conversations were compelling in many ways. In particular, one dealer told me about his vision for…Continue
Added by Robin Keller on February 17, 2012 at 9:18am — No Comments
491 Morris Ave.
Summit NJ 07901
Added by Ken Beam on February 17, 2012 at 8:30am — No Comments
Periodically, we receive an email or a phone call from an ISM wanting to know how to increase their closing ratio from 30% to 40%. I often have to bite my lip in order to prevent myself from laughing hysterically. Invariably, I start to ask how that dealership is measuring its closing ratio. However, as I am asking that question, I am always asking myself why isn't there a standard equation for measuring closing ratio?
Let's think about other forms of measurement,…Continue
The Data War is raging.
Added after initial post:
My suggestion of Locking Down Critical Dealership Data Fields has generated interesting feedback on other thread(s). The jury is out here on why others are not jumping on board with the suggestion of starving the beast by restricting which data is accessible to a VERY limited number of intermediary data polling services. Don't mind me for trying to keep this simple... That is what I do... I look at things (mostly digital) and…Continue
Added by David T. Gould on February 16, 2012 at 10:30pm — No Comments