Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Nearly 70% of active service customers are within the manufacturers warranty (1-3 year old vehicles), leaving a retention rate of only 30% after the warranty expires. The BIG question is WHY are dealers losing 70% of their active service customers when the warranty expires?
Three Main Defection Points
First Oil Change
Believe it or not, a majority of customers never make it back to the dealership for even their first oil change.…Continue
Added by Tom Kain on May 13, 2015 at 8:40pm — No Comments
Central Jersey Custom Garage Flooring Install of RaceDeck Tiles by One Day Projex!
We recently completed a RaceDeck Custom Garage Flooring Installation in Monmouth Junction (Middlesex County). If you have an inclined garage floor…Continue
Added by Jonathan Morales on May 13, 2015 at 12:00pm — No Comments
Black Book, the provider of independent valuation data for cars, trucks, collectibles and specialty vehicles, has analyzed auction prices of exotic collectibles, with particular emphasis on the Aston Martin DB5 Coupe, the Ferrari 250 GTL Lusso, and the Mercedes-Benz 300SL Gullwing. From 1977 through 2008, each vehicle appreciated in value roughly 5% annually. Since 2008, these vehicles have appreciated between 20% - 60% annually. A new, younger generation of collector has taken to this genre…Continue
Added by Black Book on May 13, 2015 at 6:07am — No Comments
If you’re in business, I’m sure you’ve been introduced to the concept of content marketing.
Experts have advised businesses to produce content for quite some time now for search engine optimization, branding, lead generation and engagement, to name just a few of the many…
Added by sara callahan on May 13, 2015 at 6:00am — No Comments
Added by Paul Potratz on May 12, 2015 at 2:24pm — No Comments
Packaged predictive analytic models enable automotive marketers to send perfectly timed, more relevant communications without the cost and complexity associated with standalone analytics tools—freeing your dealership up to acquire and engage customers instead of wrestling with data and technology.…
Added by Amanda Meuwissen on May 12, 2015 at 12:49pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
The Black Book editors identified an increasing number of car segments displaying greater week-over-week depreciation from data within the auction lanes. In fact, Near Luxury Cars was the only car segment…Continue
Added by Black Book on May 12, 2015 at 11:38am — No Comments
As a husband and father to 5 daughters, the cartoon above is, at times, a pretty accurate description of my life. I’m sure all men in similar situations have found that couch or chair they inevitably get placed in while the females in their lives try on shoes, clothes or whatever they may…Continue
Added by David Metter on May 12, 2015 at 10:51am — No Comments
New “Check, Inspect and Protect” platform helps auto dealers sell used cars faster, and at a higher profit, while giving today's used car shopper more peace of mind
Las Vegas, NV – May 12, 2015
– SureSale, the certified pre-owned marketing program designed to change the way used cars are bought and sold, today launched its upgraded certification platform – “Check, Inspect and…
Added by Crystal Hartwell on May 12, 2015 at 8:45am — No Comments
We've all heard the phrase, "content is king." The question that you should ask about your content is whether or not it's worthy of being the king of something important or the king of crap. Unfortunately, much of what is pawned off as content turns out to be ruling over nothing…Continue
Added by J.D. Rucker on May 11, 2015 at 1:38pm — No Comments
I need you to be on this Live webcast on Thursday, May 14 at 3:07 PM EST,'How To Use Periscope To Sell Cars.' This free tool will increase sales and drive traffic to your dealership.
All you need to do to attend is …Continue
Added by Paul Potratz on May 11, 2015 at 9:54am — No Comments
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – May 11th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Lead Information Services, LLC (LIS) a developer of internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has fully and successfully integrated its solutions with Auto/Mate's dealership management system…Continue
Added by Mike Esposito on May 11, 2015 at 7:58am — No Comments
Remember the days when television actually closed for the night? In those days, if you were up late enough, inevitably you’d hear the Star-Spangled Banner followed by that creepy off-the-air snow that is a potent reminder of the movie Poltergeist.
Television has been a part of most people’s lives since…Continue
Added by Brian Cox on May 11, 2015 at 5:00am — No Comments
CARCODE SMS, IS THIS EDMUNDS DIRTY TEXT CAPER?
Are Dealers Being Set Up Again by one of the Dirtiest Players? Is it another trick?
DISCLAIMER: It is only fair before you read this to say out front that I personally despise …
Added by James A. Ziegler on May 10, 2015 at 10:30am — No Comments
79% of salespeople that use social media outsell their peers. On this week's Hard Facts, Samantha discusses 3 apps that will revolutionize your business.
Added by Paul Potratz on May 8, 2015 at 12:09pm — No Comments
Keep in mind the Local Search Expert Quiz is just for fun. That said, we've established the following guidelines to help judge your results.
Added by Manny Luna on May 8, 2015 at 1:00am — No Comments
According to Black Book® data, the average price of a used vehicle for model years 2009-2013 was largely unchanged in April, with 0.0% registered depreciation during the month. Domestic cars increased +1.1%; import cars changed -0.8%; domestic trucks increased +1.5%; and import trucks changed -0.2%. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -14.5%.
Premium Sporty Cars saw the…
Added by Black Book on May 7, 2015 at 2:55pm — No Comments
Route 23 Ford is hosting this year's Drive 4 Ur School Event on June 12th at Pompton Lakes High School.
In the past Route 23 Ford have hosted this event at the Butler and Lakeland High Schools to raise money for school programs. This year they will sponsor the Pompton Lakes High School. For every person that test drives a…Continue
Added by Jonathan Morales on May 7, 2015 at 7:30am — No Comments
Automotive News recently reported that FCA will offer free college tuition to all FCA dealership employees. It will begin immediately in the southeast region…Continue
Added by Richard Holland on May 7, 2015 at 5:00am — No Comments
Dealerships spend hundreds of dollars in Pay-Per-Click to drive traffic to a website. Pay-Per-Click are paid campaigns to help drive traffic to your website.
Think about it this way, thousands of dollars are being spent every month bidding on keywords and keyword phrases that Google or search engines are…Continue
Added by Manny Luna on May 6, 2015 at 11:00pm — No Comments