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All ADM Member Blog Posts (9,966)

Should Dealers Embrace Personal Branding – Or Control It?

In this highly regulated industry, there has been some recent debate as to if dealership salespeople should be allowed to establish and control their own personal branding.

 

In the past, personal branding by salespeople was geographically restricted,…

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Added by Paul Moran on July 17, 2015 at 6:00am — 9 Comments

Take Back Your Brand: Consistency Wins

Consistency is Key: Branding with Purpose

Bruce Springsteen once said, “Sustaining an audience is hard. It demands a consistency of thought, of purpose, and of action over a long…

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Added by Joseph Little on July 16, 2015 at 8:00am — No Comments

The Most Important Attribution KPIs For Auto Dealers

With every year that passes, we’ve seen consumers increase their research and online activity exponentially and it has become increasingly difficult to discover true attribution when analyzing exactly what drove a specific customer into a dealership.

 …

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Added by David Metter on July 16, 2015 at 5:30am — 6 Comments

How To Save Your Computer From Virus, Malware and Spyware

Virus Removal

Added by JamesAndew on July 15, 2015 at 11:30pm — No Comments

The Evolution of Communication

MotoFuze Strategy Team Roundtable: the Evolution of Communication

Communication strategies have evolved drastically over the years, and have been moving at the speed of light over the last decade.  In this episode of the FuzeCast show, MotoFuze VP of Social Strategy, Joey Little, Content and…

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Added by Joseph Little on July 15, 2015 at 2:00pm — No Comments

Social Media Update

This Week in Social Media and What it Means to You

News for the Week of July 13, 2015 - this week author is Kristin Huntley, Dir of Content & Marketing for Motofuze powered by Fuzecast

Facebook News Feed Controls

In an effort to allow even more…

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Added by Joseph Little on July 15, 2015 at 12:00pm — 2 Comments

BLACK BOOK’S RICKY BEGGS INDUCTED INTO PRESTIGIOUS NIADA RING OF HONOR

Black Book is proud to announce that Ricky Beggs, previously Senior Vice President, was honored as the newest member of the prestigious Ring of Honor for the National Independent Automobile Dealers Association (NIADA). The award is presented annually to an executive who has exemplified outstanding performance, leadership and has added to the growth of the automotive industry.



Beggs served Black Book for 34 years before retiring in April earlier this year. During his time with the…

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Added by Black Book on July 15, 2015 at 10:17am — No Comments

New Study: Three in Four Used Car Shoppers are Lead Loyal; Lead Switching Patterns Offer Cross-Selling Insights

 

 

 Lead Loyalty and Intent to Buy Online white paper from CarStory tracks used car shoppers brand loyalty path from online search to lead submission

 

  • Ford shoppers have greatest lead brand stickiness
  • Honda/Toyota shoppers have greatest reciprocal lead…
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Added by Crystal Hartwell on July 15, 2015 at 8:54am — No Comments

Service Worth Sharing is the Future of Your Dealership

Take Back Your Brand: How Your Service Department Can Tell a Great Brand Story

As the automotive industry continues to evolve and look toward the future, it is clear that service departments are an integral piece of every dealership’s overall success. For varying reasons, consumers are looking to dealerships to provide outstanding service, both during the upfront sale of a vehicle and throughout its life on the road. While it is comforting to know the service department is on hand…

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Added by Joseph Little on July 15, 2015 at 7:06am — No Comments

5-Step Guide to Generating Great Content Ideas

For many SEOs, content marketers, and writers, generating ideas for content is one of the most difficult tasks to perform, especially as a beginner.

But whether you’re just getting started or simply struggling with a …

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Added by Mark Frost on July 14, 2015 at 3:25pm — No Comments

How do you know if your digital strategy is working?

On this week’s Think Tank Tuesday, discover the areas you need to start investing in and the ways you can improve what you're already doing.

Follow These Tips to Find Out If Your Digital Strategy Is Working

Is…

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Added by Paul Potratz on July 14, 2015 at 1:30pm — No Comments

Trucks Remain Ahead While Most Car Values Declined

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

In this week’s report, the Black Book editors saw data that showed a brief change in car retention in early July before car patterns quickly returned to a more “summer normal” rate of depreciation this past week.…

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Added by Black Book on July 14, 2015 at 10:41am — No Comments

Amazon Loyalty Program Promises More Deals Than Black Friday

In a recent press release, Amazon announced that, in celebration of its 20th birthday, July 15 will be “Prime Day” – a day on which Amazon claims it will offer more deals to its loyal Prime members than…

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Added by Mike Gorun on July 14, 2015 at 6:00am — No Comments

WOMEN AND MEN ARE MOSTLY IN FAVOR OF THE TESLA MANUFACTURER-DIRECT CAR SHOPPING MODEL

Swapalease.com, the nation’s largest car lease marketplace, released results of its latest survey asking how interested consumers are to Tesla’s manufacturer-direct model when car shopping. According to the survey results, 67.4% of women and 75.0% of men are “all in favor of it”.



The online survey was presented to more than 2,500 consumers across the U.S. from May 10 – May 30, and the purpose was the find out if car shoppers are interested in buying or leasing a car directly from…

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Added by Black Book on July 13, 2015 at 10:38am — No Comments

Cargigi Selects Flick Fusion's Human Voiceover Videos (HVO) to Bring Pre-Owned Inventory Videos to Life for Auto Dealers

FOR IMMEDIATE RELEASE

Urbandale, IA--July 13th, 2015--Flick Fusion Video Marketing (www.flickfusion.com) announced today a new partnership with Cargigi (www.cargigi.com), a provider of vehicle syndication, marketing and advertising services to auto dealers nationwide. Cargigi selected Flick Fusion's live Human Voiceover Videos (HVO) to provide audio voiceovers for the Full Motion video listings it…

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Added by Brian Cox on July 13, 2015 at 7:26am — No Comments

Why Real Video Engages Consumers

Digital Marketing plays such an important role in a business’s success today that it is easy to forget how young this medium truly is.  It has, in fact, experienced a growth explosion that is historically unparalleled.  A new innovative marketing product seems to emerge almost on a daily basis. And everyone promises…

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Added by Timmy D. James on July 13, 2015 at 5:30am — No Comments

Is Your Recommendation Based on Experience or a Referral Agreement?

In our industry there are so many companies vying for the dealership's attention and ultimately their business. It’s sometimes very difficult for the decision makers to cut through the mess and make a decision. It'is typically something they don’t deal with everyday so they look for advice from peers…

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Added by Jeff Glackin on July 13, 2015 at 4:37am — 2 Comments

Win a Ford Fiesta - 2015 AP Exam Challenge by Route 23 Ford!

July 25, 2015 AP Exam Challenge at Route 23 Ford.

The AP Challenge is designed to reward high school students by testing their knowledge through AP Exam testing. If they achieve a score of 3 or higher they will be eligible to win one of many available prizes, including a brand new Ford Fiesta!

They must also be present at …

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Added by Jonathan Morales on July 12, 2015 at 7:30am — No Comments

Are you using Dynamic Retargeting?

I Got Retargeted and It Works

You need to use Dynamic Retargeting. On this episode of Hard Facts, Samantha explains how it works, and how you can use it to sell to indecisive shoppers.

Added by Paul Potratz on July 10, 2015 at 1:53pm — No Comments

Recall Fatigue: The Time to Act Is Now

The National Highway Traffic Safety Administration has been battling with lawmakers in an effort to gain additional funding in order to handle – amongst other things – the 33.8 million Takata airbags recalled. In the most recent hearing, the NHTSA Administrator, along with several senators provided…

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Added by Chris Miller on July 10, 2015 at 5:30am — No Comments

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