Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Minneapolis, MN – AutoMotion, the leader in mobile app technology for the automotive market, today announced integration of beacons into its Location Targeting technology.
Added by Josh Knutson on January 19, 2015 at 6:47am — No Comments
On January 11, the New England Patriots faced the Baltimore Ravens in a contest that would dictate which team moved onto the AFC Championship game. Going into the game as heavy favorites to win, the Patriots quickly found themselves losing the game 14-0 quickly. Undeterred, they powered through trading touchdowns with…Continue
Added by Brian Cox on January 19, 2015 at 5:30am — No Comments
If you haven't been taking advantage of Facebook's "dark posts", now is the time you want to start. On this week's Hard Facts, Samantha explains how using this feature will allow you to segment your audience by sending certain messages to specific Facebook users without alienating other users that the message doesn't apply to.…Continue
Added by Paul Potratz on January 16, 2015 at 1:44pm — No Comments
While a blog is a great place to talk about your business and build valuable search engine authority, it can also help you gain a loyal following of customers and admirers that will help you see steady growth for a long time to come.
A blog builds trust with customers,…Continue
As website communication tools go, chat has grown at the fastest rate of adoption on car dealer websites for years. It’s not new, but more dealers are embracing what chat can do for them to engage with people visiting their website.
There are two primary reasons that it wasn’t a fad that died…Continue
Added by Jeffery Sterns on January 16, 2015 at 1:00am — No Comments
We are looking for organizations in the following areas:
Business or Consumer Finance that had credit turn-downs
Real Estate Pro's needed help getting clients credit worthy
mortgage pros needing help with turn downs
Companies that want to help their current finance customers increase…
Added by Jonathan Floyd on January 15, 2015 at 12:38pm — No Comments
In a previous blog post, I discussed the importance of using live chat conversations to build rapport with your online shoppers -- and how this can help improve your dealership’s follow-up processes.
But what about the trackable data acquired through live chat outside of the content in a conversation -- such as consumer click path and the…Continue
Added by Lisandra Ramos on January 15, 2015 at 9:30am — No Comments
Consumers can now view their service invoice and ‘tap to pay’ instantly when the mobile app alerts them that their car is ready from service
New study shows that consumers are embracing dealership mobile apps and want mobile payment functionality, as well as quick access to service history, scheduling and special offers
Daytona Beach, FL – January 15, 2015 – DMEautomotive (DMEa) today unveiled version 3.0…Continue
Added by Crystal Hartwell on January 15, 2015 at 7:48am — No Comments
As part of the complimentary inspection your store provides, it is discovered that the vehicle’s brake pads are severely worn and it would be unsafe to continue driving the vehicle much longer without replacement. The…Continue
There’s no shortage of opportunities for businesses to reach out to clients. Tools like email, social media, guerilla marketing and viral videos all rest at your disposal.
Yet all these devices don’t automatically make your marketing more efficient. A poorly worded or offensive Tweet tarnishes months of goodwill. Sending out too many emails makes people search for the “unsubscribe” link.
“A monthly newsletter about your products engages readers while inviting…Continue
Added by Terry Alling on January 14, 2015 at 3:21pm — No Comments
Below are some stats from a recent survey you might find interesting from a December online Swapalease.com survey that was presented to 2,500 people across U.S. and Canada.
54.8% of men said they do not look forward to environments where negotiation takes place (66.7% of women).
However, while 32.5% of men said TV shows like Pawn Stars, Storage Wars and American Pickers have made them better negotiators, 78.2% of women said the…
Added by John Sternal on January 14, 2015 at 1:33pm — No Comments
When considering the successful use of social media by a business, the first thing that pops into many people’s minds is quantity. Not necessarily quantity of posts, but how big their audience is. Many judge social media success by the number of fans they have on Facebook, or followers on Twitter. If that number is…Continue
Added by sara callahan on January 14, 2015 at 6:30am — No Comments
Never before has there been so many choices, so many options to gather information. Google’s latest auto shopper study reports that 95% of vehicle shoppers use digital channels to research and there are 24 touch points an automotive shopper touches before they make a…Continue
Added by Blair King on January 13, 2015 at 2:13pm — No Comments
How do you increase sales as a salesperson? On this week's Think Tank Tuesday, I explain that if you're in sales, you better be charming. I'll cover the four steps you need to follow in order to be interpreted as personable instead of creepy.
Added by Paul Potratz on January 13, 2015 at 1:45pm — No Comments
New Driver Connect mobile app enhancements make customer loyalty points easily available to “on-the-go” dealership customer; attacks increasing service interval with program proven to increase retention
DAYTONA BEACH, Fla. – January 13, 2015 – DMEautomotive (DMEa) today launched Mobile Loyalty, a new mobile app-enabled customer loyalty program targeting today’s “always-on” customer, designed to help…Continue
Added by Crystal Hartwell on January 13, 2015 at 10:30am — No Comments
New Study of Over 200 US Dealerships, by Prospect Vision, Reveals Direct Mail Campaigns Deliver Dramatic Conversions/ROI; In-Equity Customers are Ready-to-Buy and Their Trade-ins Sell Faster
Hickory, North Carolina - January 13, 2015 – A comprehensive study of 200 US dealerships has revealed that old-fashioned postal mail, when used strategically, still packs a punch, delivering much stronger results than other marketing…Continue
Added by Crystal Hartwell on January 13, 2015 at 10:12am — No Comments
Do you have chat on your website or are you considering it? Either way, this is a…Continue
Added by Paul Potratz on January 13, 2015 at 9:22am — No Comments
Welcome to this week's used car market report, with insights from Black book. The overall market activity and market movement that so non-traditionally trended in November and the non-holiday weeks of December have mostly carried over into the first two weeks of January. The trend that has continued is the steady and consistent fall in gas prices at the pump. Now at $2.21 a gallon, down…Continue
Added by Black Book on January 13, 2015 at 7:56am — No Comments
Added by Blair King on January 12, 2015 at 9:08am — No Comments
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – January 12th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) today introduced Rev/Mate, an online service scheduling and menu building solution for auto dealers. Rev/Mate will be rolled out in the Automotive Productivity Management Suite (AMPS) Fixed Ops/Mate module in 2015. Rev/Mate is designed for service departments to maximize customer pay revenue while creating a…Continue
Added by Mike Esposito on January 12, 2015 at 9:03am — No Comments