Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Data Driven Dealerships – Sell More Vehicles
In dealerships today, we have more stored data than ever before, the issue is that dealers do not know what to do with this information or even realize the value of this data.
So, data is only information gathered over the years through sales and service right?
No way, data that is held in your DMS system is the brain of the dealership, it helps every part function and streamlines processes and makes the body run…Continue
Added by Dani Lunsford on September 5, 2014 at 8:40am — No Comments
Search engine optimization is one of common strategies that you can employ to get your business the market recognition and share that it deserves. If this strategy is implemented well, you can be guaranteed of landing new customers thorough emphasis that is put on the company’s website.…Continue
Added by Manny Luna on September 4, 2014 at 10:00pm — No Comments
Sign Up For the Internet Sales 20 Group in Partnership with the MSADA before seats SELL OUT……
Added by Sean V. Bradley on September 4, 2014 at 7:33pm — No Comments
|by Dave Hollander, Cobalt Online Marketing Manager|
"Ladies and gentleman, can I please have your attention? I’ve just been handed an urgent and horrifying news story. And I need all of you to stop what…
Expanded roster of presentations selected by a dealer panel; topics range from wearable tech, social media, mobile marketing and SEO to F&I, service, location-based and website strategies, and more; breakout presenters include some of the auto industry’s most innovative dealer executives and thought leaders
Salt Lake City, UT – September 4, 2014 –…Continue
Added by Crystal Hartwell on September 4, 2014 at 11:40am — No Comments
A report released by the Centers for Disease Control and Prevention (CDC) shows that the primary risk factor for heat related illness and deaths is due to the lack of acclimatization programs. Acclimatization is an important part of heat safety, allowing workers to gradually build up their workloads and exposure to…
Added by Rebecca Ward on September 4, 2014 at 11:00am — No Comments
Last week we discussed the value of total rewards for a dealership. Through the implementation of total rewards, prospective and current employees can be attracted, motivated, and retained. We now know that through…
Added by Rebecca Ward on September 4, 2014 at 10:58am — No Comments
For some, a job is just a job, for engaged, productive employees, a job is so much more. Engaged employees are looking for a job that has the whole package- a well-paying, flexible job that includes benefits and work-life balance. It isn’t enough to simply have an open position at your company;…
Added by Rebecca Ward on September 4, 2014 at 10:30am — No Comments
With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show…Continue
Added by Jamil Zabaneh on September 4, 2014 at 7:30am — No Comments
LIVE MARKETING, a data driven marketing engine, gets extreme dealer satisfaction by helping them sell 25% more vehicles. Martin Saavedra JR, Visionary Pioneer in the Data Community, and developer of LIVE MARKETING is over whelmed with the tremendous response from Dealer Principals…Continue
Added by Dani Lunsford on September 4, 2014 at 7:10am — No Comments
When developing an employee retention strategy, a business must ultimately consider salaries. There’s no doubt that a long-term employee will feel slighted if a new employee joins at a higher pay. Chances are they may even feel slighted if the new employee receives the same wage. In the automotive…Continue
Added by Richard Holland on September 4, 2014 at 7:00am — No Comments
So how often do you check to ensure they are delivering the results you were told to expect from the beginning?
We recommend that you evaluate your live chat provider or your internal chat team every month.
Below, are the important benchmarks you should be…Continue
Added by Rebecca Kon on September 3, 2014 at 1:02pm — No Comments
|by Rob Campbell, Performance Improvement Consultant|
I was a Moneyball fan before it was cool to be a Moneyball fan. The best-selling book, …Continue
Added by Cobalt on September 3, 2014 at 12:25pm — No Comments
David Ogilvy once said, “I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.” Ogilvy has been called “the father of advertising” and if the Internet is anything, it is…Continue
In today’s competitive marketplace, women buyers are crucial for auto dealers' success. Just take a look at numbers and reported growth opportunities in a recent Wall Street Journal article.
It may be no surprise that car buying is an emotional…Continue
Added by Anne Fleming on September 3, 2014 at 9:23am — No Comments
When it comes to lease programs, should U.S. Auto dealers take a page out of the Canadian dealer model? National car lease marketplace, Swapalease.com, works with customers in both countries and observed key differences in how lease programs are structured, with particular emphasis on the transfer of ownership elements between individuals:
Added by John Sternal on September 3, 2014 at 8:06am — No Comments
With NFL football fans gearing up for another season, DIRECTV is once again offering new customers the 2014 NFL Sunday Ticket for free along with deeply discounted prices and an upgraded DVR Genie on several of the programming packages. What’s the catch? The special prices are valid for only the first twelve months…Continue
Added by Mike Gorun on September 3, 2014 at 6:00am — No Comments
What is SEO?
Search engine optimization (SEO) is a way of making a web page or website more visible or easy to find when searching. This is done by implementing ways that make the site to achieve higher rankings.There are a number of reasons as to why search engine optimization can prove to be hard for some businesses.…Continue
Added by Manny Luna on September 2, 2014 at 11:30pm — No Comments
Let's call it what it is. This is a post about active digital marketing versus passive digital marketing. It's one that covers two of the types of marketing disciplines that are near and dear to my heart, but more importantly it lays the groundwork for an understanding of the various marketing styles…Continue