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All ADM Member Blog Posts (10,755)


Influencer
How do you define your brand?

On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley.  In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. …

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Added by Paul Potratz on May 10, 2016 at 2:10pm — No Comments


Influencer
4 Absolutes of an Automotive Game Changer

I have great news. You don’t have to be a genius to change the game, and you don’t have to be a World Series winning champion either. But you do have to be willing to disrupt and question the current rules, players, and equipment used in the game. You also have to be capable of placing YOUR right…

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Added by David Metter on May 10, 2016 at 1:14pm — No Comments

Top 3 Tips To Hire A Cab

Do you need to hire a cab service? If you are preparing to go to a trip and have made up your mind to use a taxi, then there are some factors that you need to consider so as to get the best cab service. It is imperative that you get acquainted with these things because that is the only way you will have a comfortable and a safe ride. It’s true that there are many cab services; however, not all will give the best experience.…

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Added by Mike Haynes on May 10, 2016 at 7:34am — No Comments


Influencer
How Mazda’s New Recipe for Customer Loyalty Can Translate to Dealers

In a recent interview with Automotive News, Masahiro Moro, head of Mazda North American Operations, detailed Mazda’s plan to increase customer loyalty for both the OEM and its dealers. While his plan…

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Added by Mike Gorun on May 10, 2016 at 5:32am — No Comments


Influencer
Mobile is Skyrocketing for Dealership Marketing – How to Get on Board

Mobile is Skyrocketing for Dealership Marketing  – How to Get on Board

Mobile devices are rapidly changing the way that consumers research, shop and make purchases. According to the …

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Added by Larisa Bedgood on May 10, 2016 at 5:00am — 1 Comment

Tips To Find Auto Wreckers

Auto wreckers can be a great solution for people who need working vehicles yet their financial position does not allow them buy new or second hand vehicles. And, if they are maintained properly, they can be a great investment for these individuals. However, finding a good auto wrecker can be tricky and not everyone knows its ins and outs on how to go about it.…

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Added by Mike Haynes on May 10, 2016 at 1:00am — No Comments

Why is my TARGET AUDIENCE Balking?!?!?

 

For every MARKETING or ADVERTISING strategy lies a TARGET AUDIENCE. At some point in time, that TARGET AUDIENCE will have a decision to make. Your PITCH, IDEA or OFFER was a SUCCESS or it…
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Added by Josh Whitlatch on May 9, 2016 at 8:13am — No Comments


Influencer
Why is everyone afraid of Tesla and Beepi?

And what to do if you are…

Tesla isn’t the Big Bad Wolf. Nor is Beepi or Carvana. At the end of the day, they’re essentially a dealer group with a simplified buying process (maybe). And in the case of Tesla, enjoy $3-5 billion in deposits for…

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Added by Big Tom LaPointe on May 8, 2016 at 5:00pm — No Comments

BLACK BOOK: BOTH CARS AND TRUCKS SEE INCREASED DEPRECIATION OVER LAST 12 MONTHS

According to Black Book® data, the average price of a used vehicle for model years 2010-2014 depreciated by just -0.1% during April, signaling what is usually the last strong month of the spring season. 

At the close of 2015, twelve-month truck depreciation was just –9.2% compared with –18.2% for cars.…

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Added by Black Book on May 6, 2016 at 6:30am — No Comments


Influencer
How to be... Everywhere!

You have to be everywhere, but how do you maintain everything?

Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming…

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Added by Paul Potratz on May 6, 2016 at 5:30am — No Comments


Influencer
Difference in Price - New vs. Used Lease

All the talk in auto leasing lately centers around used lease options. Toyota and Ally Financial recently announced expanded programs for used leases.

But how much would your monthly payments be on a used lease? Consumers would expect those monthly payments to be even lower since it's a three-year-old vehicle. But by how much?

National online auto lease marketplace, Swapalease.com, recently conducted a comparison of monthly payments on two popular trucks today, a 2016 GMC Yukon…

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Added by John Sternal on May 5, 2016 at 10:48am — No Comments

BLACK BOOK AND HP360 SIGN DISTRIBUTION AGREEMENT TO MARKET BULLSEYE PROSPECTING FOR AUTOMOTIVE DEALERSHIP CLIENTS

Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with HP360 that enables the full-service marketing company to offer Bullseye Prospecting, a turnkey solution for its dealer clients looking to launch more efficient marketing campaigns.

"Bullseye Prospecting allows our team to expand our 360-degree marketing concept throughout our entire network of…

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Added by Black Book on May 5, 2016 at 6:15am — No Comments


Influencer
Dealership 2020: Be a Destination Dealer & Increase Sales to Women

Download this white paper and get the insights and real-case scenarios about how your dealership can begin tapping into the magnificent sales to women. Now.

Do you know how many women ups visit your store each week? Each…

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Added by Anne Fleming on May 4, 2016 at 12:52pm — No Comments


Influencer
Women Buy 68% of New Vehicles – How is Your Dealership Marketing to Women?

Women are one of the fastest growing groups of auto consumers. While marketing to both men and women is key, dealerships who look for new ways to attract and target female consumers can gain a big advantage.

Here is a look at some interesting statistics compiled by Auto Alert about marketing to female consumers in the automotive industry:

  • CNW Marketing Research found that…
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Added by Larisa Bedgood on May 4, 2016 at 10:40am — No Comments

Understanding the Legal Ramifications of Being Involved in a Car Accident

Automobile crashes happen to millions of people in the world. The number of deaths that occur in automobile accidents seems to rise more and more each year, with more than 32,000 people dying in 2014. The number of injured persons is much higher.…

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Added by Lizzie Weakley on May 4, 2016 at 8:14am — No Comments

BLACK BOOK UNVEILS PULSE OF LENDERS SURVEY & 2016 OUTLOOK

Black Book® today released results of its recent survey taking the pulse of the lender community on the strength of the automotive market, use of data and their outlook for 2016. Black Book Lender Solutions surveyed dozens of automotive lender executives during February, 2016, and found that roughly a third of lenders believe loan balances will plateau in 2016, and interest rates will see a steady climb to 2008 levels. Here are complete results of the survey.

Key…

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Added by Black Book on May 4, 2016 at 8:10am — No Comments

Truck Values Improved while Car Segments Continued to Decline Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…

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Added by Black Book on May 4, 2016 at 8:00am — No Comments

Power Minute #8: Auto Technologies Impacting Dealers?

Recent J.D. Power research reveals that there is high consumer interest among Collision Protection automotive technologies. 
 …
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Added by Kris Rosychuk on May 4, 2016 at 7:30am — No Comments


Influencer
Great Leaders Must Let Go...Sometimes

The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.

Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…

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Added by Paul Potratz on May 3, 2016 at 12:12pm — No Comments


Influencer
Digital F&I is a Competitive Equalizer

by Jim Maxim, Jr.

As the teams take the field, the commentators review their attributes, experience, and record. And although each player is unique, one cannot help but to compare their stats against their competition.

 

So, how well does your F&I department stack up? Although different dealerships deal with particular limitations, the public dealership groups’ results can provide a useful comparison. New-car PVR for late 2015 ranged from $1,189 to…

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Added by Jim Leman on May 3, 2016 at 11:24am — No Comments

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