Professional Community for Car Dealers, Automotive Marketers and Sales Managers
What are total dissolved solids?
Total Dissolved Solids usually refer to anything that remains dissolved in…Continue
Added by kentpurifier on May 14, 2017 at 6:51pm — No Comments
If you are in the market for a new vehicle, your options are generally to lease it or buy it outright. While leasing can be an attractive option for those looking for the lowest possible monthly payment, it is important to fully understand the terms of a lease before deciding that it is your best option. Here are some things that you…Continue
Added by Hannah Whittenly on May 12, 2017 at 10:00am — No Comments
Service customers frequently decline some, or all the recommended services, which can be very frustrating to advisors.
While it shouldn’t be a service advisor’s job to “find” things to recommend, it’s certainly their job to notify and counsel customers about any areas…
Added by Tim Clay on May 12, 2017 at 7:30am — No Comments
There are currently more than 63 million recalled vehicles still on US roads and highways, which is surprising when you consider that recall repairs are at no cost to the consumer. So, why are consumers so apprehensive about bringing you their recalled vehicles? Do consumers hate going to the dealership that…Continue
Added by Chris Miller on May 12, 2017 at 6:30am — No Comments
Soon after you purchase a car, your mind may wonder to all of the great things you can do to improve its look, functionality, and value. There are a seemingly endless number of upgrade features and ideas that you can add to most makes and models, but you may be wondering which ones give you more bang for the buck and which ones add true value to the car over…Continue
Added by Brooke Chaplan on May 10, 2017 at 3:25pm — No Comments
The rapid development of communications technologies in the last quarter of a century has indeed transformed how people interact with each other — unfortunately, sometimes new technologies introduce inappropriate behavior. Sending sexually explicit text messages is one…Continue
Added by Thomas F. Jung on May 10, 2017 at 1:02am — No Comments
What do you do for a living?
Whether it’s marketing or building a business, your business needs clients to…Continue
Added by Paul Potratz on May 9, 2017 at 1:30pm — No Comments
When it comes to buying that new car, the vast majority of us will first want to know what kind of cash our old car will bring as a Trade-In. But as Brian Pasch mentioned a few weeks back in his Automotive Marketing Now interview with Michael Jaber, the traditional trade-in appraisal tool…Continue
Added by Dusty Dorin on May 9, 2017 at 9:32am — No Comments
If you are just learning how to ride a motorcycle, your top priority should be to learn how to do so safely. Unlike cars, motorcycles offer no protection from the elements, and they can be vulnerable to poor road or weather conditions. What are some steps that…
Added by Emma Sturgis on May 9, 2017 at 9:00am — No Comments
Baltimore, MD, May 9th, 2017 – EY today announced that Erik Nachbahr, President and founder of Helion Automotive Technologies, is a finalist for the Entrepreneur Of The Year® 2017 Award in the Maryland region. The awards program, which is celebrating its 31st year, recognizes entrepreneurs who are excelling in areas such as innovation, financial performance and personal commitment to their businesses and communities. Nachbahr was selected as a finalist by a panel of independent…Continue
Added by Erik Nachbahr on May 9, 2017 at 8:45am — No Comments
In February (2017), we said goodbye to an incredibly successful and long-standing feature of the Rolls Royce family, the Phantom VII. In authentic Rolls Royce style that was certain to set fireworks off for enthusiasts, the best parting gift was revealed; exhibiting features from a golden age of design and craftsmanship.…Continue
Added by Philip Stephenson on May 8, 2017 at 9:41am — No Comments
ALBANY, N.Y. – May 8th, 2017 – Auto/Mate Dealership Systems (http://www.automate.com) today announced its second national Customer User Summit, scheduled for October 11th - 13th in San Antonio, TX. The User Summit spans over three days and features breakout sessions and product experts giving in-depth training on the latest and greatest features of Auto/Mate's dealership management system (DMS).…Continue
Added by Mike Esposito on May 8, 2017 at 6:47am — No Comments
Someone reposted your Facebook video? Now you can take some of their ad dollars.
Facebook Rights Manager has been live for quite a while, but many are unfamiliar with it and how it's constantly trying to evolve to support online content and the rights they have. This week on Hard Facts, learn how to…Continue
Added by Paul Potratz on May 5, 2017 at 8:30am — No Comments
Deciding what car to buy is often tough. Many vehicles are expensive, and they do not give a lot for the money. Some vehicles are really fast. Some are really efficient. This article discusses some of the cars that savvy buyers should be looking for during the 2017…Continue
Added by Anica Oaks on May 4, 2017 at 10:07am — No Comments
Every year, Forrester publishes their customer service trends report, and 2017 is not an exception. To see what we can expect in this field, we are here reporting on the six most important predictions of Forrester’s analyst Kate Leggett who believes that operations will…Continue
Added by Thomas F. Jung on May 4, 2017 at 6:42am — No Comments
Today’s reality regarding real-time communication is proven in the data. On average smartphone users in the United States send 764 text messages and place 164 phone calls per month. Without a doubt younger users skew the data, but even people aged 55 to 64 text on…Continue
Added by Thomas F. Jung on May 4, 2017 at 12:35am — No Comments
Although we often hear about technology distracting drivers, today's gadgets actually have a hugely positive impact on driver safety. From hands-free phone calls to GPS navigation, it's easy to make the most of technology while on the…Continue
Added by Rachael Murphey on May 3, 2017 at 3:30pm — No Comments
Your vehicle is a major investment--one that you need to protect from thieves. The FBI reports that more than 700,000 motor vehicles were stolen in the US in 2015, up about 3 percent compared to 2014. Keep your auto safe with these simple tips.
Added by Rachael Murphey on May 3, 2017 at 12:30pm — No Comments
According to Autodata,17.6 million new vehicles were sold last year, setting a record for cars and trucks. One distinct group of consumers contributed an estimate 8.0 million units to that total: women buyers.
Dealers seeking to sell more to this critical market segment can start taking new actions and, in the process, collect data to improve the purchasing, service drive and shopping experiences for this powerful buyer.
By the Numbers
Added by Anne Fleming on May 3, 2017 at 10:09am — No Comments
In auto dealerships when managers hear the question "How's your week going?" they know it's not always a personal question. Someone--usually the General Manager--wants to know whether they're on track to hit goals.
The most reliable source to find out how it's going is to drill down into Key…Continue
Added by Josh Blick on May 3, 2017 at 6:54am — No Comments