Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Mobile-geddon is upon us!
As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.…
Added by Paul Potratz on September 13, 2016 at 1:00pm — No Comments
This Week in Social Media
News for the Week of September 12
Facebook Updates Features for Video Crossposting
Recognizing the need for video creators to get the most views possible, Facebook announced its latest update, allowing publishers to…Continue
Added by Joey Little on September 13, 2016 at 11:28am — No Comments
Throughout the dealership industry, customer experience is evolving. With this adjustment in the market of customer satisfaction, dealerships have been put in a position of choice; adapt or be left behind. There are certain factors that have led to this, and these have dealt a major blow to many stores that refuse to take the steps necessary for customer experience survival. Whether it be the Millennial…Continue
Added by Aubrey Hankins on September 13, 2016 at 11:07am — No Comments
Personal finance experts often say the first thing you should do is negotiate the price of the car BEFORE you talk monthly payment. However, it is estimated that only 25% of car shoppers do this. It's important to do this because it shortens the "window" of the vehicle's lease payment. The window is often referred to as the portion of the vehicle a person pays in a lease, since they aren't paying for the entire vehicle.
Here's a comparative breakdown from Swapalease.com of…Continue
Added by John Sternal on September 13, 2016 at 8:57am — No Comments
As auto lease levels continue to reach new highs, auto lenders will continue to ponder the prospects of re-leasing some of the off-lease inventory expected back in the next few years. How can lenders identify which vehicles will make good candidates for a used-lease program? Black Book unveils its latest white paper, “How To Grow A Profitable Used Leasing Portfolio”, available for download by clicking here.
Black Book, a division of…Continue
Added by Black Book on September 13, 2016 at 8:53am — No Comments
Today’s vehicle shoppers are much different than vehicle shoppers pre-internet. You’ve probably heard this more than you can recall, yet still, many consumers are not satisfied with the current car shopping process. Your potential customers are looking for an efficient vehicle shopping and…Continue
Added by Christopher Bouchard on September 13, 2016 at 8:25am — No Comments
Tom Hawkins, Dealer Principal of Hawkins Chevrolet in Fairmont, MN, a cornerstone of his local community, was searching for a way to provide even more support to his local area. He reached out and identified an area that had both a…Continue
Added by Mike Gorun on September 13, 2016 at 6:34am — No Comments
What are the most important things that one should take into account to renew two-wheeler insurance? Find out what factors one should take into consideration.
An insurance policy for a two-wheeler is a must as it keeps both the owner and vehicle safe. In the case of any mishap, two-wheeler insurance policies take down all your worries as it saves you from spending on the repairs. You get a complete cover for your loss along with various attractive and fair add-ons till the time…Continue
Added by News Buzz on September 13, 2016 at 5:04am — No Comments
I grew up in a small New Jersey town just an hour’s drive from NYC. But if given a choice, would I want to be here? No, I won’t. And if you are like me, you won’t either. I would rather live in my favorite storybook, sharing space with the characters that I love so much. Well, I know that’s unrealistic, but that…Continue
Added by Linda Wilson on September 12, 2016 at 11:36pm — No Comments
Car owners and drivers can get bombarded with too many tasks and commitments that they fail to check up on their trusty vehicle. As a result of this prolonged neglect, the vehicle depreciates at a much faster rate, physically manifested through faulty engines, blow out tires, chipped paint,…Continue
Added by Marlena Stoddard on September 12, 2016 at 2:30pm — No Comments
The dealership market is changing. A younger generation is growing in the management side of dealer operations, and with that comes a new found growth mentality. While many dealerships are doing well, and have shown a constant growth pattern quarter after quarter, the obvious question that appears would be to ask how long this growth can sustainably continue. That’s not the question we’re going to answer today.…Continue
Added by Aubrey Hankins on September 12, 2016 at 7:48am — No Comments
Albany, N.Y. – September 12th, 2016 – Auto/Mate Dealership Systems today announced the integration of its dealership management system (DMS) with Traffic Control's customer relationship management (CRM), Internet lead management (ILM) and employee activity management (EAM) systems. Dealers using both Auto/Mate and Traffic Control solutions will benefit from the enhanced sales, lead and productivity…Continue
Added by Mike Esposito on September 12, 2016 at 6:13am — No Comments
Added by Ralph Paglia on September 10, 2016 at 11:00am — No Comments
With the summer heat giving way to colder temperatures, now is the time to prepare yourself and your vehicle for the rigors of driving in snowy weather. After all, there’s nothing worse than being stuck on the side of the road during a snowstorm, plus the inevitable towing fees and repair bills can easily strain your…Continue
Added by Brooke Chaplan on September 9, 2016 at 3:00pm — No Comments
Added by Josh Whitlatch on September 9, 2016 at 12:30pm — No Comments
LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it!
There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend.
For more information, watch Samantha in this week's Hard…
Added by Paul Potratz on September 9, 2016 at 12:17pm — No Comments
Amazon. A giant in anything it sets its sight on. Now though, Amazon has decided to break into the automotive market, with excitement following its every move.
Amazon.com, Inc. is launching a new automotive service geared toward car buyers. This new service is another sign of…
A van is a unique vehicle. It’s not like a car, which is basically designed for personal transportation and nothing much else (the boot in the back is just for personal luggage and not for carrying loads). Neither is it like a bus; you’re not meant to pack a lot of people in the back. Nor is it like a lorry, used for bringing…Continue
Added by Rahul Paul on September 9, 2016 at 6:30am — No Comments
If distracted driving is such a problem, then why are only individuals criticized for being on their cell phones? Why are car manufacturers allowed to put in such distracting infotainment systems, which can be just as distracting as a cell phone and even more accessible?…Continue
Added by Freya Gilbert on September 9, 2016 at 4:56am — No Comments
In the world of sports cars, you can find German, Italian and British and then you find Porsche. For over eighty-five years Porsche has set the mark for sports car models to follow. You could argue Porsche owners are part of a private tribe, devotes to a motorized marvel.
Why do so many have this beautiful automotive masterpiece on their bucket list? With the most winning record in motorsports history, you could say “I like driving a legend”. You could also argue it’s one of the top…Continue
Added by Rahul Paul on September 8, 2016 at 11:30pm — No Comments