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All ADM Member Blog Posts (8,585)

Become live chat star - five points of success

"...you can't just throw it on there and expect it to generate more sales leads or help you sell more cars"

When the internet began to commercialize in the late 90's, you could throw up a website with a few nice pictures and you were ahead of the competition. Then you had to add your inventory just to be competitive. The same is true with live chat on your website - you can't just throw it on…

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Added by Tom LaPointe / CarChat24 on April 7, 2014 at 7:45am — No Comments

Dear Car Salespeople, Your Comfort Zone is Hurting Your Sales

We are now in a day and age where you cannot prefer to use just a single communication method and still expect to get the best results for your dealership.

I heard this the other day from a car sales guy regarding his process for contacting customers, “I’m a phone person. I prefer to call.”

You may feel more comfortable talking face-to-face with a…

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Added by Rebecca Kon on April 7, 2014 at 7:41am — No Comments

Check out the Classic Beetle showrooming at Hiley VW in Arlington, TX

Added by MANNY LUNA on April 6, 2014 at 3:11pm — No Comments

Social Media Matters Because Your Customers Do!

Most discussions about Social Media between automotive advertising agencies and their auto dealer clients center around R.O.I.; or their perceived lack thereof.

I accept responsibility for providing proof of my performance. However, I…

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Added by Philip Zelinger on April 6, 2014 at 9:30am — 5 Comments

A Tale of 6 Pictures: Social Media Mini Case Study (and contest!)

A good social media advertising campaign (or any marketing campaign at all, for that matter) should be guided by science. Testing, monitoring, adjusting, and testing again are the cornerstones of a good marketing strategy.

Much of what we do in the car business comes with assumptions. We do things that…

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Added by J.D. Rucker on April 6, 2014 at 12:10am — 8 Comments

What are YOUR Content Marketing Triggers?

Every Piece of Content a Car Dealer or Automotive Marketing Professional Publishes Starts With a Trigger...

What’s Yours?

One of the ideas…

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Added by Ralph Paglia on April 5, 2014 at 4:30pm — No Comments

2014 Ford Fiesta ST NJ Makes Car & Drivers 10 Best Cars List

Car & Drivers 10 Best Cars List for 2014 includes the 2014 Ford Fiesta ST!

Just like the Ford Focus ST, the 2014 Ford Fiesta ST is performance engineered and designed to appeal to the younger car-generation as affordable, sporty, and fun to drive; Just ask Ken Block! Ken Block is known for driving his custom Ford Fiesta ST to it's limits and that alone has gained Ford lots of interested in the compact car market, just the…

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Added by Jonathan Morales on April 5, 2014 at 6:30am — No Comments

Looking for a Quality Used VW in Union Co. NJ? Check out JerseyUsedVW.com simply the BEST Used VWs in Union Co. NJ!

Check it out; 

http://www.jerseyusedvw.com/

Our pre-owned vehicles are carefully selected and pre-inspected BEFORE being purchased and once purchased ran through a extensive used car inspection that is second to none. This is very important because our…

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Added by Ken Beam on April 4, 2014 at 9:00am — No Comments

Do You Offer Instant Gratification?

When a shopper visits your website, are they greeted at the door or left waiting like an unwanted visitor? There is one major feature you can add to your website that could mean the difference between a conversion and a bounce.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to provide more opportunities to convert on your website. 

 Are you looking for a high converting website? …

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Added by Paul Potratz on April 4, 2014 at 8:47am — No Comments

Vehicle Merchandising Madness – A Cinderella Story



Dave Hollander, Cobalt Online Marketing Manager
by Dave Hollander, Sr Marketing Communications Manager


There’s been a lot of chatter around what is, what should be and what’s to come in…

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Added by Cobalt on April 4, 2014 at 8:00am — No Comments

From the Trenches - I'll be your baby tonight!

 

I have a lot of vendor friends and consultants I really love.  In fact, I'm so popular, I make new friends among the vendors every day.  My dealer says I spend way, way too much time with them when I should be working.  But I just love talking to…

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Added by Tom Gorham on April 3, 2014 at 12:41pm — 2 Comments

Pinterest Is Keeping Secrets

We all know that every social media platform has prime times and ways of engaging your target market. Secret boards are Pinterest's way of allowing you to share hidden content with your friends, family, consumers, etc.

Previously pinners were…

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Added by Brittany Epps on April 3, 2014 at 11:28am — No Comments

Reputation Management and Review Sites

More than half of all online consumers – sixty-one percent, to be precise – read online reviews before deciding whether to make a purchase. Online reviews are now considered essential for e-commerce sites. They are proven sales drivers, and studies show most customers want to see some kind of informed review before they click the “buy” button.

So what happens when a disgruntled customer uses the review function to unleash a poison pen? Recent years have seen a veritable explosion…

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Added by Joe Chierotti on April 3, 2014 at 11:20am — No Comments

The Social Notwork

With Friends Like These

The social media snowball continues to gather momentum. Within the last two years, Facebook has acquired photo sharing capabilities, facial recognition software, speech translation apps, mobile instant messaging, and (most…

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Added by Stephen Jackson on April 3, 2014 at 8:30am — 2 Comments

What Happened to Customer Service?

A recent event held by Edmunds named “Hackomotive” brought together some of the brightest technology innovators in the automotive industry.

The purpose of this event was to streamline the automotive buying process for consumers. Technology and shopping portals are increasingly…

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Added by Richard Holland on April 3, 2014 at 3:00am — 4 Comments

Relevancy of Reviews with Women: Timing is Everything

Welcome to Women Wednesdays!

Have you ever walked into a store or visited their website and seen an award that says “Voted #1 in 2010”?

Doesn’t that beg the question and make you wonder what happened since then; who has won it this year?

This situation can be likened to when car dealers have a lapse in (getting) consumers reviews on dealer review sites

– like Google, Yelp, Dealer Rater, Women-Drivers.com etc.  On our site, we have some dealers with…

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Added by Anne Fleming on April 2, 2014 at 4:14pm — No Comments

11 Facts About Pinterest and the Power of Social Sales

Pinterest Facts

Pinterest has been grabbing the attention of your customers since it first launched in March 2010. Since that time, its growth has continued, reaching 70 million users in July 2013. This visual discovery tool is a force to be reckoned…

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Added by Amanda Ryan on April 2, 2014 at 9:00am — 1 Comment

DMEautomotive is a Finalist for DrivingSales Most Valuable Insight Award

 

DMEautomotive will present Moving Beyond Retention: A New Paradigm to Grow Your Service Business, based on original research, at the DrivingSales Presidents Club in New York City April 16th, 2014

 

Daytona, FL and Salt Lake City, UT – April 2, 2014 – DMEautomotive has been selected as a finalist for the 2014 DrivingSales Most Valuable Insight Award, which was created to foster the…

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Added by Crystal Hartwell on April 2, 2014 at 8:06am — No Comments

2014 Ford Transit Connect Wagon & Van NJ - Redesign - Better Looking than the Nissan NV Series

2014 Ford Transit Connect Van & Wagon Coming to New Jersey. 

The Ford Transit Connect has been out for a few years but has been redesigned for 2014 with the add the 2014 Transit Connect Wagon giving this Commercial Van a purpose as a Family Van capable of towing a trailer or even a set of jet skis! …

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Added by Jonathan Morales on April 1, 2014 at 4:30pm — No Comments

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