Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Member Blog Posts (13,854)

New My BDC Success Nitpicks the Details So Dealerships Maximize Their BDC Performance with Minimum Effort

PHOENIX, AZ, January 4, 2019 – Borrowing from the start-up success handbook that propelled virtual inventory advisory company LotPop to industry prominence, My BDC Success launched this week, providing remote BDC monitoring, tracking, and training services to help auto dealerships maximize the profitability of their business development center…

Continue

Added by Jim Leman on January 7, 2019 at 9:36am — No Comments

CompliancePoint Announces Cyber Security Service Offerings for Automotive Industry

CompliancePoint, a leading provider of information security and risk management services for compliance and data security, has established a data privacy solutions focus for the automotive industry, with resources to protect manufacturers, automotive lenders, dealers and other users of automotive data.

In 2018, more than 100 automotive manufacturing companies including General Motors, Fiat Chrysler, Tesla, Ford, Toyota and Volkswagen experienced a…

Continue

Added by John Sternal on January 7, 2019 at 9:00am — No Comments

FusionZONE Automotive Launches FastRing and FastPrice

 Next generation tools enable dealers to contact customers

in under 6 seconds, converting leads into sales

 

PACIFIC PALISADES, Calf., January 7, 2018 - fusionZONE Automotive, LLC, the…

Continue

Added by Brett Sutherlin on January 7, 2019 at 8:01am — No Comments

Are you Imprisoned by your DMS?

In today's 20 group meetings, in circles, while attending a new car showing, and just about anywhere you go, dealers are talking about their DMS provider. Even DMS providers seem to be talking about each other, sometimes benignly, other times with soft-malice. And finally, it seems DMS providers today, as I read the litany of articles, want to offer advice on…

Continue

Added by Michael Trasatti on January 7, 2019 at 7:30am — No Comments

Four Ways to Rethink Your Marketing in 2019

Instead of spending this year wondering how many people will be buying cars, we need to invest our mindshare in competing for those that WILL!

 

We do not know the full impact tariffs, rising interest rates, autonomous vehicles, ridesharing and digital retailing will have on our dealerships.  We do know that even if the number of people shopping for a car holds steady in 2019, the competition to turn those shoppers into buyers is ratcheting up every day. So how do we…

Continue

Added by Jonathan Lucenay on January 7, 2019 at 7:11am — No Comments

Affinitiv Adds Instagram Social Ads to Auto Dealer Conquest Campaigns

Connectiv Prospect update doubles social media impressions & decreases Cost Per Vehicle Sold,

at no additional cost to dealers

Chicago, IL- January 7, 2018- Affinitiv has added Instagram social ads to Connectiv Prospect, its conquest campaign marketing solution for auto dealerships. In a 30-day pilot at…

Continue

Added by Scot Eisenfelder on January 7, 2019 at 6:19am — No Comments

Black Book Used Vehicle Retention Index Shows First Decline Since May

End-Of-Year Seasonality Causes Index To Decline Ahead of Spring Selling Season

Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for December (116.3), dipping slightly from the previous month (116.5). December showed the first decline in the Index dating back to May.…

Continue

Added by Black Book on January 7, 2019 at 6:12am — No Comments

Auto/Mate Releases eDEAL™️ Signature Capture and eSign for Cashiering

New features allow auto dealers to collect and store digitally signed documents,

streamlining F&I and fixed ops processes

Albany, N.Y. – January 7, 2018 – Auto/Mate Dealership Systems has released its eDEAL™ Signature Capture feature, a digital contracting tool that allows F&I managers to easily capture signatures, store electronically signed documents and email digital…

Continue

Added by Mike Esposito on January 7, 2019 at 6:05am — No Comments

Helion Offers Security Awareness Training for Auto Dealerships

New Solution builds a "Human Firewall" that Reduces Risk of Phishing Attacks from 27% to 2%

Timonium, MD –­ January 7, 2019 –­ Helion Automotive Technologies is offering a new security awareness training program for auto dealership employees. The solution is designed to build a "human firewall" that reduces the risk of data breaches from…

Continue

Added by Erik Nachbahr on January 7, 2019 at 5:52am — No Comments

Ford Fiesta Provides Most-Modern Techniques

The vehicle made and also marketed by Ford Motor Company is mainly constructed in Europe yet additionally made in the major nations worldwide.The Ford Carnival is front wheel drive automobile.Today we have the sixth generation of the car.

The Used Ford…

Continue

Added by rosemarry on January 7, 2019 at 4:29am — No Comments

The Art of the Upsell: How to Upsell and Upgrade Your Customers' Cars

What if you could make your car sales career better than ever?

It turns out that selling cars to customers is only half the battle. The other half? Selling them upgrades to those cars.

Improved rims and interiors make every car better. However, many sales professionals don't know how to upsell to their buyers.

Don't worry, though. We've got you covered with our comprehensive guide to the art of the upsell.…

Continue

Added by Rahul Paul on January 7, 2019 at 12:51am — No Comments

Face-off: 2018 Acura TLX Vs 2018 Audi A4

An upgrade from the standard family vehicle, a luxury sedan is also a step up from the ordinary in life. More interior space, better performance, and superior comfort, sedans comprise one of the biggest segments of the US automotive industry. Talking about the top contenders in the segment, 2018 Acura TLX, and 2018 Audi A4 are two luxury sedans that come to the fore. You can buy any of the 2 cars at affordable prices from online auctions offering…

Continue

Added by Mark Drouser on January 5, 2019 at 12:30am — No Comments

Why You Need to Bulldoze Your Construction Marketing and Start Over

You don't need experts to tell you that your construction marketing strategy isn't working. If you're not getting leads and seeing profits, you need to review your current marketing plan.

But maybe, you're too optimistic. You're hoping that all the money you spent on marketing so far will bring some results. Sad to say, that's your first red flag.

You have to have a …

Continue

Added by Rahul Paul on January 4, 2019 at 11:06pm — No Comments


Vendor
One Factor that Impacts Dealership Profitability

The word “transparency” gets floated around the automotive industry quite often – especially in the last few years. The days of “the invoice is locked in a safe at the corporate office” are gone and consumers have all of the access to data that they need. Yet some Dealerships are still trying to play the game.

 

I understand that dealerships need…

Continue

Added by Andy Church on January 4, 2019 at 7:36am — No Comments

How to Grow Loyalty with Service Marketing

For car dealers, the opportunity to create loyal customers might start with a sale, but true loyalty is created in the service department. According to a 2017 IHS Markit study, the average length of car ownership is nearly seven years. That's a long time to maintain a relationship with someone until the next sales cycle.

 

So, the focus must be…

Continue

Added by Courtney Evans on January 4, 2019 at 7:20am — No Comments

Driving Confident: Small Things that Make You a Better, Safer Driver

The most obvious reason to focus on driver’s safety is to prevent personal injuries and to protect your passengers. You also want to avoid the stress and cost of vehicle repairs, reduce the chance of being cited by law enforcement officials and keep your auto insurance rates as low as possible. If you are trying to be a safe driver, the good news is that there are…

Continue

Added by Brooke Chaplan on January 3, 2019 at 1:38pm — No Comments

Trucking This Winter? How to Prepare for the Long Haul

Long-haul trucking can be quite difficult, even in nice conditions. Driving a rig during the winter is even harder and even hazardous. Upwards of 1,200,000 crashes happened due to bad weather throughout 2004-2013. These incidents killed roughly 6,000 people. Trucks are particularly susceptible to risk in these circumstances because of their heavier…

Continue

Added by Anica Oaks on January 3, 2019 at 12:31pm — No Comments

3 Lines of Defense Against Cyber Attacks

How confident are you that your dealership can withstand a cyber attack? In my experience, most dealers underestimate the threat of attack and overestimate their ability to withstand an attack.

 

When looking at your internal information technology (IT) strategy, it's important to understand where cyber attacks originate.

 …

Continue

Added by Erik Nachbahr on January 3, 2019 at 6:27am — No Comments

2 Timeless Japanese Compact Trucks,two Various Viewpoints

Its a great time to be a truck lover.From the top to the bottom of the marketplace, there's a OLD vehicle for every preference,budget plan and lifestyle-with one exemption. There isn't a single simple,sturdy,and absolutely Used compact truck to be had from any type of automaker,a section previously controlled by Toyota,Ford,as well as Nissan.Compare the last-gen Ford Ranger to the one,and also…

Continue

Added by rosemarry on January 3, 2019 at 1:45am — No Comments

Top 5 Tools To Make Your Assignment Writing Easier

Several students seek assignment help because they can’t keep up with the deadlines or they fail to collect proper and relevant information related to the topic. Some lose valuable marks even after good research because of silly spelling errors or punctuation mistakes. This write-up will let you know about the list of amazing tools that can make your assignment writing quite easier.

These…

Continue

Added by Lillian Joseph on January 2, 2019 at 10:29pm — No Comments

ADM Blog Topics by Tags

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service