2014 Mitsubishi Outlander Excels in the IIHS Crash Test

For 2014, the Mitsubishi Outlander equipped with the Front Crash Prevention Systems (Forward Collision Warning and Low-Speed Auto-Brake System) received Advanced ratings and were scored 3 points each.

The 2014 Outlander was award the Highway Safety Top Pick+ for Receiving the…

If you are in the automotive industry it is hard not to run across Carbucks, one of the very coolest places on the interwebs… It is filled with lively discussions and forward thinking people. Debates and some truly master debaters as well, heck the business is filled with colorful personalities isn’t it.…

For nearly two decades, most dealers have been divided in the way that they advertise. There is normally a budget for "traditional" advertising and a separate budget for "digital" advertising. While more dealers are consolidating their budgets, it's more than that. Should we be looking at it all as one…

6 of the 7 family members of the Stay Family were taken from our community in a horrific and violent tragedy on July 9th, 2014.

Click here in would like to help please http://www.gofundme.com/stay-family-tragedy



Stephen & Katie Stay along with 4 of their 5 children were lost in a…

Comparing the 2014 Jeep Cherokee and the 2014 Ford Escape. 

Check out the video below of The Fast Lane Car comparing the 2014 Jeep Cherokee, Ford Escape, RAV4 and Honda CR-V. I love watching their video reviews, they are very honest in pointing out the strong points and flaws of each car that they review.…

The automotive industry is in a big transition period right now, trying to figure out what the future is going to be like for car buyers and automotive dealers alike. That’s why all of these articles in today’s ActivEngage Top 10 contain tips and stories about doing things…

Tracking Automotive Consumers Across Multiple Screens

by Dana Fornasar, Senior Product Marketing Manager

We've been talking a lot about how…

The overall turnover rate for the automotive industry is 35%—and as high as 76% for female sales consultants. It’s clear from the numbers that there’s an issue that needs to be addressed.…

The fact that people are spending more times using their mobile devices can be either an enormous opportunity, or an enormous headache, for your business.  The headache comes as a result of the new questions that mobile device use causes business owners to ask:

1)      Will customers and prospects still visit my website? If so, how can they see it on that little screen?

2)      If they are on the phone and not at their computer, will they read my emails?

At the same…

New to Infiniti's Compact Car Concepts is the Infiniti Q30!

The team at Infiniti worked to develop a new breed of a car by combining a coupe, a hatchback and a crossover to create the Infiniti Q30 Concept. Infiniti is taking a step in a new direction that some other manufacturers have lightly…

Matt Cutts has repeatedly said that quality content is key to Google rankings, and Bing’s Duane Forrester reminded marketers that “all …

The 2015 Nissan GT-R is Coming Soon!

For 2015, the Nissan GT-R has a newly recalibrated suspension that reduces the fluctuation of the load to provide a smoother and more sophisticated driving experience. New safety feature on the 2015 Nissan GT-R is the Multi-LED Headlights with Adaptive Front lighting System which adjust their…

Author of the Art of SEO and one of the most sought-after experts on ‘all things content, search, & social on the web’, Fishkin will provide attendees with critical new tactics for increasing showroom and website traffic; joins keynote line-up that includes digital expert and author Brian Solis and eMarketer’s Lead Digital Auto Analyst, Mike Hudson.

Salt Lake City, UT – July 10, 2014 –…

Effective targeting, delivery, and measurement are a few of the challenges of mobile advertising, which makes it difficult to know which is the right platform or ad solution for advertising campaign. There are plenty of options, but how do you know which to choose to get the results you are looking for?

Here are the 5 questions you need to ask…

Cross Channel Advertising Optimization

Are you tired…

As an Auto Dealer, you know that one of the most important parts of your business is marketing and promotion.  Reaching people with the right message about what you do is crucial to getting prospects to try you and getting customers to come back to you.  In just the last two decades, there has been a dramatic shift from reaching people by newspapers, radio and broadcast television to reaching them on their personal computers.  That does not mean that the need to advertise in newspapers,…

Automotive News recently reported about a New Jersey dealership that has a VIP lounge for some of its customers – akin to the exclusive airline club lounges – in which customers can…

There's nothing wrong with shopping at the local supercenter. The convenience of getting toilet paper, bananas, a video camera, and a package of socks for the kids all in the same place saves time and often saves money as well. However, there are lines that shouldn't be crossed. If you're looking for something as…

Wantalease.com, the nation’s first online car lease marketplace for new lease deals, says certain GM models saw the largest drop in prices in June, with new lease deals offered on the Buick Regal Premium leasing for $229 per month, down from $426.46 in May. The Buick Lacrosse was being offered for $249 per month, down from $425.21 in May. The data was reported in the June Wantalease.com…