All ADM Member Blog Posts (8,606)

Automotive Advertising agencies recognize the value of consumer generated content to extend the reach and…

Due to hazards associated with the auto-parts-supplier industry, OSHA has launched a Regional Emphasis Program (REP) to improve conditions. The inspection program will last through January 2015, and will cover Alabama, Georgia, and Mississippi.

Most auto-parts suppliers can expect a comprehensive OSHA inspection within the next two years. Inspections will begin 30 days after notification letters have been mailed to applicable employers. At this point employers can contact their…

Last month, I wrote an article on how Jimmy Fallon announced during “The Tonight Show” that he was in the market for a truck. Manufacturers immediately took to social media in attempts to convince the popular talk-show host that he should choose them, including Ford, Dodge, Chevrolet and…

According to Black Book® data, used vehicles model years 2008-2012 overall depreciated -0.3% in March, showing continued strength in seasonal retention compared to the -1.1% rate in February. Domestic cars gained in value by +0.7%; import cars depreciated -0.6%; domestic trucks gained in value by +0.6%; and import trucks depreciated -0.8%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.



March…

Social media is a fast-paced marketing tool that can take your dealership to a new level. However, your social posts also have a very short life span, some even shorter than you may realize. This means that when you post, you need to make sure your post has the stamina to make an impact.

Twitter has a particularly short lifespan of only 18 minutes. Consider this: approximately 9,100 tweets are posted per second on twitter. To combat this short life span, many individuals simply post…

DMEautomotive named as Dealer Marketing Magazine’s 2014 Technology Leader in Service Marketing for Driver Connect

Daytona Beach, Fla., April 9, 2014 -- DMEautomotive’s (DMEa), the leader in science-based, results-driven automotive marketing, has received the prestigious Dealer Marketing Magazine Technology Leadership Award for…

Having a hard to time selling your car in New Jersey?? Sometimes it can be a tough process can`t it? Who really wants strangers knocking on your door to look at the vehicle your selling nowadays??? We can make a real simple & buy your vehicle immediately! So if you are in New Jersey and are having a difficult time selling your car, truck or SUV, give Rich Gaul a call TODAY!

*Created by Ken…

Want to know if your current SEO provider is following SEO best practices? Trying to figure out if your website needs SEO in the first place?

You don’t have to be an SEO expert to tell whether your site is following SEO best practices. I have put together steps for auditing the four main concerns of SEO, and the questions to ask yourself in the process. Your answers to these questions should give you a clear idea of where your website stands, and whether you need help with…

With Big Data and analytics having been the hot topic over the past couple of years, many dealers are recognizing that they can increase the effectiveness of their marketing. Many dealers, however, outsource much of their digital marketing to vendors that sell them on the use of their data to achieve…

It’s been widely reported by social media experts that organic reach for Facebook pages has plummeted in the past 6 months; from as high as 15%, to the current 1-2%.  As a public company, Facebook has a need to appease its shareholders by monetizing its platform as much as possible.…

Audi cars are the most popular luxury cars in the world. Most of the businesses will have Audi cars to impress their clients, business partners as well as dealers. Audi is a German car manufacturer who is well known all over the world for producing the best cars in the world. One of the popular and most in demand car of Audi Motors is the Audi A6 luxury car. It is equipped with all the latest features that you will come across in a modern car. But, buying an Audi car for your business is not…

Finding inspiration for your dealership blog can be difficult. However, there are many ways to expand your topics and begin finding new, unique subjects. When you think that you’ve reached the end of your topic rope, use the following methods to add some new concepts to your content:

Brainstorm with your colleagues.

You may have already addressed every question and topic that your customers have thrown at you, but what have your colleagues experienced? Ask them what…

In a recent announcement by Yahoo CEO Marissa Mayer, it was revealed that Yahoo will soon stop allowing its users to login using their Facebook or Google credentials. This move is an effort by Yahoo to better control its…

By Brian Pasch

Dealers who have the need to hire more than one company for Google Adwords management, can now rejoice.  Multiple Adwords campaigns can now be linked to your primary Google Analytics…

On March 14, 2014 the Federal Trade Commission, put on it's big kid parachute pants on and took it back to the 90's- "Stop- It's Hammer Time!" They announced that they were charging the Abernathy Motor Company, and two of its principals.

Abernathy Motor…

DMEa Driver Connect joins with leading prepaid maintenance provider to put Fidelis PPM in the palm of the customer’s hand -- and powerful mobile marketing and retention at the dealership’s fingertips

Daytona Beach, FL –April 8, 2014 – DMEautomotive (DMEa), the leader in science-based, results-driven automotive marketing, today announced that…

With a growing population of caregivers (a relative or friend of a disabled individual who assists the individual with their daily living activities) managers are now faced with the task of accommodating employees who are caring for someone who is ill, disabled, or elderly. Currently, there is an approximate 6.59 million people who are acting as caregivers; it is estimated that the number of individuals over 65 will double in the next to seven to eight years, which means that caregiving will…

Both automotive management and…