Professional Community for Car Dealers, Automotive Marketers and Sales Managers
|by Joe Tarell, Performance Improvement Consultant|
For many consumers, the mystery is gone from the car sales transaction. The Internet has leveled the playing field for negotiating car deals while dealers and car salespeople find it increasingly difficult to hold gross on a car deal. In…Continue
Route 23 Ford Supports Feeding America's Text-to-Donate Program!
Route 23 Ford will donate $10.00 to your Owner Advantage Card for every $10.00 donated to the Feeding America Program.
Starting Nov. 14, supporters can make a $10 donation to Feeding America by texting MEAL to 50555*. The campaign will culminate at the Quick Lane…
Added by Jonathan Morales on December 3, 2014 at 7:31am — No Comments
According to Black Book® data, the average price of a used vehicle for model years 2009-2013 saw slightly less depreciation in November (-1.9%) compared with October levels (-2.0%). Domestic cars changed -2.2%; import cars changed -1.8%; domestic trucks changed -2.2%; and import trucks changed -1.6%. Average pre-recession depreciation is historically between -1% and -2% monthly, and Black Book expects overall 2014 depreciation of -13.5%.
Truck segments saw some of their largest…
Added by Black Book on December 3, 2014 at 6:12am — No Comments
For someone trying to become a new or used auto dealer, the path to getting the business off the ground is expensive. In the face of high operating costs, a natural instinct for many private auto salespeople will be to try to cut costs. Given that the price of used cars is dropping, and…Continue
Added by Victor Lance on December 3, 2014 at 3:30am — No Comments
Are you Selling in the Zone?
Recently, I came across some old notes I took at a Half-A-Car training meeting about twelve years ago. The notes were centered around being focused and prepared to sell, a state of mind that some call being “in the zone.” There are some concepts that are timeless, and, even after more than a decade later, these stand the test of time.
Being in the zone is about more than just focus and experience, it is actually a different…Continue
Added by Chris Saraceno on December 2, 2014 at 6:02pm — No Comments
Very cool of Edmunds to feature our store and my efforts to better (understand) and use the power of Social Media!
Raceway Ford uses Social Media
Stop Being Reactive And Start Being Proactive
Have you ever caught yourself thinking "50% of my advertising is waste?" If you feel you're not getting the most out of your advertising budget, it may be time to start implementing some changes. We're not talking about taking the easy way out by cutting your budget, but the steps you can take that will produce more substantial results.
On this episode of…
Added by Paul Potratz on December 2, 2014 at 2:17pm — No Comments
In this blog post I hope to show you the bigger picture of a semantically marked up web looks like and more importantly to you, why you should already be fully taking advantage of it today for your own automotive website. The Semantic Web, or Web 3.0 is considered to be the next phase of internet and it’s already happening all around us.
We hope to explain to you why the structured web is not a fad or a new buzz-word, but part of a larger movement that is the foundation for linking…Continue
Added by Chris Burns on December 2, 2014 at 2:15pm — No Comments
Acquisition activity soaring; Berkshire Hathaway acquisition of Van Tuyl and Lithia acquisition of DCH push pricing expectations to record peaks, according to Q3 Kerrigan Quarterly Blue Sky Report;
Kerrigan Advisors announces new private equity/family office advisory to meet evolving market needs
Irvine, CA, December 2, 2014 – U.S. dealership buy/sell…Continue
Added by Crystal Hartwell on December 2, 2014 at 9:24am — No Comments
With gas prices at five-year lows, a new survey from DMEautomotive shows that car travel is the way to go for 35% of travelers over the winter holidays; and these consumers are making sure their ride is safe: 90% plan pre-trip maintenance
Daytona Beach, FL – December 2, 2014 – With gas prices at five-year lows, new research from…Continue
Added by Crystal Hartwell on December 2, 2014 at 9:17am — No Comments
By now, most dealers know they need some type of SEO strategy to stay competitive online. But what exactly goes into that?
Website Optimization? Yes.
The Internet allows you to have a global street corner for your dealership’s Digital Storefront, but sometimes it’s wise (and profitable) to send certain messages to your local shoppers ONLY, and in order to do that - you need to use Geofencing.
Added by Rebecca Kon on December 1, 2014 at 9:42am — No Comments
You may still be feeling full from a big Thanksgiving meal and an overload of college and professional football but we are glad you have joined us for another Used Car Market Report from Black Book. Yes, it was a short week of market activity, but there are still some highlights to point out.
Gas prices at the pump fell another $.07 for the week to reach $2.82 per gallon, now $.47 below…
Added by Black Book on December 1, 2014 at 7:04am — No Comments
Winter is undoubtedly one of the happier, if not the happiest, times of the year. Starting from late November to March, a series of festivities make our days brighter. However, this same winter is also one of the most difficult seasons as it brings with itself a number of safety hazards. If you are a firefighter, it is now time to start rethinking about the state of your firetrucks. Let's not forget about the driving conditions and precautionary measures either. When you…Continue
Added by Katie Smith on December 1, 2014 at 3:27am — No Comments
Part 2 of "Can You See The Forest For The Trees?"
If reputation is the forest and reviews are the trees, I begin again by…Continue
Added by Tom Gorham on November 30, 2014 at 12:00pm — No Comments
Added by Tom Gorham on November 29, 2014 at 8:00pm — No Comments
Shoppers ready to spend money, combined with manufacturers launching massive incentives and ad campaigns, make the holiday season ripe for increased website traffic. These factors also make a quality live chat service a must to capitalize on all this extra dealership website traffic. More than any other time of the year, buyers are in a rush to find the information they want and need on the products…Continue
Added by Big Tom LaPointe on November 29, 2014 at 2:00pm — No Comments
Dealer eTraining founder, Stan Sher is excited to celebrate the four year anniversary since launching this national training and consulting firm that specializes in automotive internet sales and business development success for car dealerships.
PRLog - Nov. 28, 2014 - SOMERVILLE, N.J. -- It was just four years ago this week that the world would turn upside for automotive Internet sales and…Continue
Starbucks recently announced plans to roll out a delivery service in some key major markets. This follows on the heels of an initiative which allows customers to place their drink orders via smartphones, so as to minimize wait…Continue
Added by Richard Holland on November 28, 2014 at 5:30am — No Comments