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All ADM Member Blog Posts (9,896)

Background Music and Sales

I'm curious, does anybody have any strong feelings or experience about background music and its effects on sales at your dealership? If so, do you have any academic studies to backup your feelings or experience?

Added by Chip Dorman on June 22, 2015 at 10:50am — No Comments

The Future And The Car Tuning Industry

Car tuning is becoming a new trend to modify the vehicles for a better experience. This process of modifying vehicles is started from the time when automobiles are introduced to the market.

There is lots of hope for the car tuning industries as people are more or less fashionable with their cars and also spend their time to renovate it.…

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Added by Satyajit Seal on June 22, 2015 at 1:39am — No Comments

How Major Auto Makers Use Fathers and Daughters to Turn Features into Benefits

It's a timeless story: a dad watches his little girl grow into an independent young woman. But no matter how many times a major auto maker tells it, we still can't help but grab the tissues to wipe our tears while we hit “share” on social media.…

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Added by Dana Detrick-Clark on June 21, 2015 at 10:00am — 2 Comments

LeBron James & The Cleveland Cavaliers: A Story of Loyalty

There’s no better story about the perils of loyalty than that which played out in the summer of 2010. At the time, Lebron James was the most desired free agent in all of basketball. For the prior two seasons, he had been pressured by fans to announce whether he would stay with the Cavaliers, or leave for another team.…

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Added by Chris Miller on June 19, 2015 at 7:00am — No Comments

Delivering On Your Promises Will Sell More Cars

One of the things dealers constantly have to battle with is the consumer trust factor. Historically, some auto dealerships have kept information away from consumers. So, as is human nature, consumers then thought these dealers had something to hide.

 

To add to this issue of trust, in many dense markets,…

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Added by David Metter on June 19, 2015 at 5:30am — No Comments

How To Maintain Your Car Tires

No matter whether you drive a sedan or hatchback, keeping it in shape is a prerequisite. For this, you need to be mindful of several aspects related to the vehicle. Apart from the engine, interiors of the car, you also need to keep the tire of the car in good condition. Well maintained tires ensure your car runs smoothly, offers good mileage and you get smooth riding experience.…

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Added by Rahul Paul on June 19, 2015 at 1:34am — No Comments

Throw out the darn rulebook.

In this industry we often do things simply because they have been done before. Why not throw out the rulebook and do things because we SHOULD or WANT to? You don’t need anyone’s permission to pave the way for your dealership. It all starts with an idea that becomes a plan to present to those who need to buy…

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Added by Subi Ghosh on June 18, 2015 at 11:00pm — No Comments

Reputation Management Need To Know

What You Should Know About Managing Your Reputation 

Solid management of your reputation can result in real business growth. Word of mouth means everything in the business world, and having a great reputation can really impact that word of mouth in a positive way. You will also want to protect…

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Added by Jonathan Floyd on June 18, 2015 at 9:30am — No Comments

The Pursuit of Happiness: Creating Engaged Employees

Today's market dictates that to succeed as a dealer, you have to create a great customer experience. You have to provide value and give the customer a reason to come back. A great customer experience is now one of the strongest value propositions any dealership can use to increase customer loyalty and…

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Added by Richard Holland on June 18, 2015 at 5:00am — No Comments

“Hello?” What is Wrong with Our Phone Calls?

What happened to phone etiquette?   Is texting to blame for our apparent lack of interest in voice-on-voice interaction, and our apparent amnesia about how the conversation should flow?  I’m blown away every time I call a business and receive an answer of “Hello?”  It happens fairly frequently and each…

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Added by Christine Robertson on June 17, 2015 at 10:54pm — No Comments

DealerApp Vantage now offers a complete turnkey solution

DealerApp Vantage now includes a complete turnkey solution included with our mobile app.  You not only get a great mobile app that represents your dealership, but we will also market to, promote, and engage your customers.  We have partnered with a dealership marketing company and put together a strategy to get you the most downloads and engage more of your customers.  We found that some dealers were struggling to promote their…

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Added by Matt Kuczka on June 17, 2015 at 10:50am — No Comments

Inline CarStory® Market Reports Deliver Direct Engagement on VDPs; Reduce Lead Leakage from Dealer Websites

 

For the first time ever, important vehicle research is directly embedded in the Vehicle Detail Page through CarStory Market Reports; DealerOn to make new inline reports available to their entire dealer network

 

Austin, Texas – June 17, 2015 – CarStory, the industry’s largest provider of search and inventory data and analytics on used vehicles, today announced a…

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Added by Crystal Hartwell on June 17, 2015 at 7:10am — No Comments

Dealer Authority welcomes #SocialMedia veteran Cecil Helton to team #AwesomeSauce!

Monday I had the pleasure of driving down to Kentucky with CEO Tyson Madliger to welcome Cecil to the team as our newest social media strategist. Cecil has been involved in automotive social since 2007 and has vast knowledge in SEO and IT as well.

We are extremely excited to have Cecil as part of our team and look forward to his contribution to the success of our clients. Please join us in congratulating Cecil. …

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Added by Jeff Glackin on June 17, 2015 at 6:47am — 2 Comments

Your Brand Is Your Reputation

Your Brand Is Your Reputation

Worried About Your Business's Reputation?

Businesses that have great reputations attract more customers and produce more sales. Customers will be happy, and they will tell others about their experience with you. Safeguarding your business reputation is…

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Added by Jonathan Floyd on June 17, 2015 at 6:30am — No Comments

Do You Know What Your Churn Rate Is? You Should.

“When Coca-Cola changed their secret formula in 1983, loyalists were outraged. Coca-Cola received 1,500 calls per day and more than 400,000 angry calls and letters. A psychiatrist Coke hired to listen in on calls told executives that customers sounded as if they were discussing the death of a loved one.” […

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Added by Mike Gorun on June 17, 2015 at 5:00am — No Comments

The importance of car maintenance: 5 tips for looking after your prized possession

In the summer time, it's travel time. People just can't resist the call of sunny blue skies and fun road trips. 

Hit the road Jack, but don't ever look back.  Unless it's the rear bumper falling off, then you might want to think twice.  High heat and long but fun drives are always tough on vehicles. Underinflated tires, dirty or cracked…

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Added by Jirakee jones on June 17, 2015 at 2:15am — No Comments

Why Does Automotive Social Media Still Suck?

When we first built our company in 2013, we had a big fear. It was a sense of urgency that drove us to make aggressive moves, hire talented people when we didn't have the revenue to support them, and drink lots of coffee to stay ahead of the competition. The fear came from the certainty that automotive social…

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Added by J.D. Rucker on June 17, 2015 at 1:58am — No Comments

Fiat-Chrysler Now Offering No-Cost, No-Debt College Education for Dealer Employees.

FCA US Dealers to Offer Employees No-Cost, No-Debt College Education

  • FCA US teams with Strayer University to develop first-of-its-kind dealer program
  • Degrees@Work program open to all employees of participating…
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Added by Ralph Paglia on June 16, 2015 at 7:00pm — No Comments

Guerrilla Marketing in 2015

You Can Start Selling More with the Right Guerrilla Marketing Tactics

Guerrilla Marketing has made a lot of changes in the last year alone. If you're not utilizing this marketing tool properly, you are losing sales. On this week’s Think Tank Tuesday:

  • Learn how often you need to…
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Added by Paul Potratz on June 16, 2015 at 1:30pm — 1 Comment

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