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All ADM Member Blog Posts (10,945)


Influencer
It's Time to Step up your Content Marketing Game

While lead generation is important, according to this article on Inc.com, many companies would see far greater results (and better, more-qualified leads) if more emphasis were placed on nurturing,…

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Added by sara callahan on July 13, 2016 at 5:21am — No Comments


Vendor
Marketing to Millennials in Automotive

According to the U.S. Department of Health & Human Services and the Pew Research Center, millennials are defined as those born between the years of 1981 and 1997. That would make those between the ages of 18 and 35 millennials (up to this point in 2016), for those of you looking…

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Added by Michael Thomas on July 12, 2016 at 2:00pm — No Comments

All Segments Depreciate

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

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Added by Black Book on July 12, 2016 at 1:04pm — No Comments


Influencer
Is Your Website Doing This?

What’s your website doing while you’re not looking?

This week on Think Tank Tuesday, I reveal the steps you should be taking to increase conversion and traffic on your landing pages, and it’s more than just a "Thank You" page. After watching this episode of Think Tank Tuesday, your website will be successful in no time!…

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Added by Paul Potratz on July 12, 2016 at 9:00am — No Comments


Vendor
Why Lead Pools Dominate Lead Assignment

Assigning leads, a core responsibility of a sales manager.

Simply put however, it can be a hassle. Lead assignment requires a great deal of time and energy by knowing the who, what, where, why, and how, for every prospect that funnels into the dealership. This will always, because of human error, have…

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Added by Aubrey Hankins on July 12, 2016 at 8:30am — 1 Comment

BLACK BOOK: VEHICLE DEPRECIATION PICKS UP HEADING INTO MID-SUMMER SEASON

According to Black Book® data, the average price of a used vehicle for model years 2011-2015 depreciated by -1.7% during June, following light depreciation (-0.5%) in May. Cars overall saw noticeably higher depreciation at -2.2%, compared with trucks, which saw just -1.3% on the month. All vehicles are averaging a 12-month depreciation change of -15.4%, in line with pre-recession rates.

Sub-Compact Luxury Utilities saw the highest depreciation during June at…

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Added by Black Book on July 12, 2016 at 7:36am — No Comments


Influencer
Snapchat Memories, Instagram Comment Moderation, and Twitter Sports Livestream

This Week in Social Media

News for the Week of July 11

New Snapchat Memories Feature

The new Snapchat Memories feature is a way for users to save Snaps and Stories on the popular app, allowing them to create personal collections of favorite moments.  Memories will show up right below the Camera screen, allowing for easy access simply by swiping up to open. …

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Added by Joey Little on July 11, 2016 at 1:43pm — No Comments


Vendor
Is Your Service Department Invisible?

For car dealerships, when it comes to marketing, the overwhelming majority of messages tend to revolve around sales. The need to push more units, drive more traffic and conquest new customers seems to be the biggest priority for dealers as far as the allocation of marketing dollars.

 

The market is…

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Added by Tim Clay on July 11, 2016 at 6:34am — No Comments


Vendor
Why Customer Ownership & Customer Abandonment Are Tied Hand in Hand

When you think of customer ownership and customer abandonment both seem drastically different, but in the dealership marketplace they are all to often tied together. Take customer ownership: Bob gets a lead, and will forever own that lead, that lead is tattoo'd with Bob's name. Then we have customer abandonment: Bob takes a lead, but then Bob takes a vacation and the customer comes in. Bob's not there and the customer hears “I’m sorry, we can’t do your paperwork because Bob isn’t here, but…

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Added by Aubrey Hankins on July 11, 2016 at 6:00am — No Comments

How J.D. Power III Transformed Auto Industry

J.D. Power and Associates Delivered Significant Disruptive Impact to the Auto Industry, the following interview explores how, when and why this happened...

In 1968, J.D. Power III took the radical step of soliciting customer feedback about cars through consumer surveys. This move…

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Added by Ralph Paglia on July 9, 2016 at 3:30pm — No Comments


Influencer
Communication Drives Dealership Success

When you think of all the things that go into making your dealership a success, communication ranks at the top of the list.

In fact, without good communication—both inside the dealership and with your customer base—you’ll likely suffer unnecessary losses in sales, employees, and customers. And while it’s one of the most integral pieces…

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Added by Joey Little on July 8, 2016 at 8:00am — No Comments

How Due Diligence with Recalls Can Pay Dividends

In my past few blogs, I discussed the various areas in a dealership that are affected by the current recall epidemic, compared the differing viewpoints about recall repairs from dealers and consumers, discussed…

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Added by Chris Miller on July 8, 2016 at 6:37am — No Comments

5 Twitter Tweaks for Auto Dealers to Generate Maximum Leads

There is no doubt about the fact that social media has the potential to grow your business in this highly competitive world. With various social media platforms teeming with numerous users, promoting your business here can only mean a steady generation of leads.

 

Twitter is one of the most popular social media platforms that have garnered massive popularity. Businesses are increasingly leveraging the potential of Twitter to make the most of their social media…

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Added by Kent Charlie on July 8, 2016 at 2:13am — No Comments


Influencer
Why Auto Dealers Must Embrace Digital Marketing

Why Auto Dealers Must Embrace Digital Marketing

You may have heard it time and again, but if you aren’t using digital in your marketing plans, you are losing out. Simply put, traditional marketing no longer works like it used to for auto dealerships. According to research by …

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Added by Larisa Bedgood on July 7, 2016 at 6:51am — No Comments


Influencer
To Sell More Cars, You Need to Get Personal

The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That means the car shopper will get emails and phone calls from other salespeople looking to sell that customer a car. Unless the lead is on a unique used vehicle, your competitors have the same new vehicles in their…

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Added by Timmy D. James on July 7, 2016 at 6:24am — No Comments


Influencer
71% of Companies Plan to Increase Their Video Budget

It’s no surprise social media continues to surge as a means of keeping in touch, sharing information, and comparing product feedback.  Now, more than ever, companies are turning to video to reach consumers for one very compelling reason: it works. It’s estimated 71% of companieswill increase their video marketing budgets this year, and that’s because video has become…

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Added by Joey Little on July 6, 2016 at 2:48pm — No Comments


Vendor
MO MOBILE - MO MONEY

  It is no secret that mobile usage and digital media in general has climbed over the last decade.  What used to be only accessible at your desktop, is now available right in your pocket.  Mobile media usage will continue to climb, but where should it be on your priority list as a Marketing professional?  There no longer is a question of…

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Added by Josh Whitlatch on July 6, 2016 at 1:30pm — No Comments

Seasonal Movement on the Lanes

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…

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Added by Black Book on July 6, 2016 at 1:22pm — No Comments


Vendor
Mobile Web Growth in the Auto Industry

I’m sure I’m not the only one working in digital marketing in the auto industry who has heard “this is the year of mobile”, every single year for the past 5 years.

Most people saying that in the past few years have been wrong, and right at the same time.…

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Added by Michael Thomas on July 5, 2016 at 12:30pm — No Comments


Influencer
It’s Time to Communicate Like a Boss

Take Control of Your Dealership’s Communication

If you want to capture the attention of shoppers in today’s market, communication should be one of the sharpest tools in your toolbox. Remember the days of desk phones and tangled cords? The me-to-you approach of salespeople who told customers all about the cars on the lot?  The…

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Added by Joey Little on July 5, 2016 at 9:00am — 2 Comments

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