Automotive Digital Marketing

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All ADM Member Blog Posts (12,212)


Vendor
Car Dealers Stop Wasting Your Time and Money

You’re wasting your money.

And your time too.

Your marketing strategy is failing you, and I bet you’re at a loss to figure out why.…

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Added by Russell B. Hill on September 8, 2017 at 10:30am — No Comments


Media
Dealing with Dealerships: 4 Tips for Buying a New Car

Buying a new car is a very exciting venture, but you need to make sure that you don't short-change yourself or over-extend yourself in the process. Keep these four tips in mind as you take your journey toward new car ownership:

Be Firm about Your Budget

Before you start shopping for a new car, you'll…

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Added by Kara Masterson on September 8, 2017 at 8:30am — No Comments

Car Wash Marketing Strategies That Can Be Really Effective

Most people that open a car wash are surprised to see how hard it is to get clients.

This happens because the entire industry is highly competitive. In many cases it is difficult to get brand new clients and this happens through marketing. If you are to market a car wash like…

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Added by Derek Crowden on September 8, 2017 at 2:30am — No Comments


Dealer
Shopping For A New Car? Follow These Tips At The Dealership!

Shopping for a new car can be pretty overwhelming.

There are so many options to choose from, and even if you find a car that you like, going to the dealership can still be a struggle.



Even at car…

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Added by Ben Jansen on September 7, 2017 at 11:00am — No Comments


Vendor
Rest in Peace: 2-Shift Service Departments

If you haven’t noticed, our culture has changed. Your customers are no longer willing to wait. Everyone…

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Added by Ujj Nath on September 6, 2017 at 6:30pm — No Comments


Media
4 Ways to Take Care of Your Car You Might Be Forgetting

Whether your car is a commuter vehicle or your prized possession, it is important that you take good care of it.

The littlest things can cause problems if left unattended over time. You know to check your oil, wash it regularly, check your tire pressure, and not run the gas too…

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Added by Eileen O'Shanassy on September 6, 2017 at 3:30pm — No Comments


Influencer
Kerrigan Advisors Appoints Phil Brady, Former President of NADA, as Senior Advisor

Brady brings over 30 years of automotive and governmental experience to the firm, and will provide counsel on generational transitions and corporate planning.

Irvine, CA, September 5, 2017– Kerrigan Advisors, the leading buy/sell advisory firm to auto dealers in the US, today announced the appointment of Phil Brady as Senior Advisor to the firm. Brady will put his deep experience and extensive relationships in automotive retail to…

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Added by Crystal Hartwell on September 5, 2017 at 10:33am — No Comments


Vendor
Technosoft Automotive Power BI - Gain Real-Time and Predictive Insights on your Dealership

In today’s fast-paced environment, where much IT investment is going towards systems infrastructure and managing and maintaining big data, dealerships control their operations by…

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Added by Technosoft Automotive on September 5, 2017 at 1:00am — No Comments


Dealer
Auction Buzz

Your One Second Advantage
In modern auto racing today.....
Every second counts.....…
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Added by Barry Neuman on September 4, 2017 at 5:30am — No Comments

Creating Viral Content: Best Practices Video Influencers Use For Success

Theorist Media founders teach brands how to make the most out of videos

Matthew and Stephanie Patrick…
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Added by Ralph Paglia on September 4, 2017 at 3:30am — 2 Comments


Vendor
The text advantage: Why your dealership should use texting

Text messaging is taking over. No, this is not old news from the 1990s. It is 2017, and everybody is talking about texting. “Why, isn’t texting available for a long time and an old technology?”, one might ask. It is, but it is also the one that is currently…

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Added by Thomas F. Jung on September 4, 2017 at 12:13am — No Comments

The UK’s Surprising Recall Compliance Solution

One of the largest hurdles to overcoming the vehicle recall crisis …

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Added by Chris Miller on September 1, 2017 at 6:30am — No Comments


Vendor
Traffic Attribution vs. Sales Attribution: What’s the Holy Grail of Marketing Measurement?

Part 1 of a 2-part blog discussing the value and pros and cons of Traffic vs. Sales…

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Added by Steve White on August 31, 2017 at 7:00am — No Comments


Influencer
Consumer Attention Spans Are… SQUIRREL!

If you haven’t already noticed, human’s attention spans, in general, are …

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Added by Mike Gorun on August 31, 2017 at 7:00am — No Comments

Human Capital: How Teamwork Can Increase Revenue

One challenge in many dealerships is building an environment where teamwork thrives.

Salespeople are focused on their own individual commissions, not the stores; technicians are focused on the billable hours they produce, not the departments; and F&I managers want their penetration and…

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Added by Chris Miller on August 31, 2017 at 6:30am — No Comments


Influencer
Jumpstart Unveils Latest Path-To-Purchase Stats for Automotive Shopping

Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released its monthly share of shopper interest data. The report reveals that there is recent growth in interest for the Entry Luxury Sedan segment, but the segment is also drawing interest in other…

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Added by John Sternal on August 30, 2017 at 9:30am — No Comments


Dealer
Interaction isn’t ALL you should Measure: Pay Attention to What’s Working!

(Part 4 of a 4-part blog series on vehicle merchandising) 

 …

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Added by Devin Daly on August 30, 2017 at 6:39am — No Comments


Dealer
Empower Your Sales Team for Better Performance

In my lifetime I have visited hundreds…

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Added by Bill Wittenmyer on August 30, 2017 at 6:30am — No Comments


Vendor
The text advantage: Why your dealership should use texting?

Text messaging is taking over...

No, this is not old news from the 1990s. It is 2017, and everybody is talking about texting. “Why, isn’t texting available for a long time and an old technology?”, one might ask. It is, but it is also the one that is currently flourishing. Stats show…

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Added by Thomas F. Jung on August 30, 2017 at 6:00am — No Comments

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