Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today the Black Book Used Vehcile Retention Index, designed to offer an unbiased, accurate view of the strength of today’s used wholesale market values. Click here to obtain a copy of the latest Index.
The Black Book Used Vehicle Retention Index is calculated…Continue
Added by Black Book on March 13, 2017 at 7:43am — No Comments
INDIANAPOLIS, IN - MARCH 13, 2017 - Decluttering dealership websites and focusing on targeted messaging and “personalized” Calls to Action (CTA) can significantly increase click-through rates, lead data collection, and, ultimately, dealership profits, according to consumer website data(1) analyzed by PERQ. PERQ, who are experts in website…Continue
Added by Crystal Hartwell on March 13, 2017 at 7:19am — No Comments
Timonium, MD – March 13th, 2017-- Helion Automotive Technologies, a leading Information Technology (IT) Managed Services Provider, today issued proactive security recommendations for auto dealerships that may experience customer data breaches. The recommendations come on the heels of an incident that occurred last month and was widely reported in news outlets.
Added by Erik Nachbahr on March 13, 2017 at 6:33am — No Comments
Added by Paul Potratz on March 10, 2017 at 11:03am — No Comments
With the massive onslaught of vehicle recalls it is pretty much guaranteed that all parties involved are paying attention. Today that ranges from consumers to OEMs to dealers to insurance companies; and tomorrow that will soon include rideshare companies like Uber and Lyft.
One of the biggest, and…Continue
Added by Chris Miller on March 10, 2017 at 10:34am — No Comments
Almost 8 million new cars are being purchased by women alone. And, Certified Trusted Dealers are expanding their business to this powerful buying segment. In fact, these Certified Trusted Dealers have a…Continue
Added by Anne Fleming on March 9, 2017 at 2:00pm — No Comments
The car has become an article of dress without which we feel uncertain, unclad, and incomplete in the urban compound.” – Marshall McLuhan
Do you enjoy repairing and servicing your own motor vehicle? Are you on a limited budget, or do you have oodles of spare change to spend on…Continue
Added by Ann Hoge on March 8, 2017 at 9:51pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to…Continue
Added by Black Book on March 8, 2017 at 10:14am — No Comments
According to Black Book® data, the average price of a used vehicle for model years 2011-2015 depreciated by -0.8% in February. Cars overall saw depreciation of –0.8% versus trucks, which saw –0.7% depreciation. All vehicles are averaging a 12-month depreciation change of –17.9%.
In February, Small Pickups preformed the best, increasing their value by 0.2%. Vehicles in the Small Pickups segment include the Toyota Tacoma, Chevrolet…Continue
Added by Black Book on March 8, 2017 at 9:58am — No Comments
Business owners and marketers alike have long been set in the idea that in order to make money you must spend money. While this is inherently true, the amount spent and on what mediums, can drastically vary. Since 2009, before the height of social media and paid digital advertising, I have been focused on finding alternative strategies for my clients and my own companies, instead of opting for the expensive clutter-filled traditional mediums like print and radio.
Added by Paul Potratz on March 7, 2017 at 10:17am — No Comments
I'm a big advocate for sales training. I think meetings and training are important aspects of building a strong sales team. However, there's more to team building than just meetings and trainings. Sometimes your team needs to step out of their…Continue
Added by Mike Esposito on March 7, 2017 at 10:14am — No Comments
While you're driving, you want to keep both eyes on the road and your hands on the steering wheel. If there is an emergency, it's best to pull to the side of the road to get it handled. There are several distractions that you might do on a regular basis while you're driving that can put you at risk as well as other drivers on the road.
Added by Hannah Whittenly on March 7, 2017 at 9:10am — No Comments
An associate of mine recently told me an interesting story about their 75-year-old father, who purchased an import, rather than a domestic vehicle, for the first time in over 60 years. This was sometime around 2010.
When it was time to replace his domestic minivan, the first thing my associate’s father did was…Continue
Added by Mike Gorun on March 7, 2017 at 6:32am — No Comments
Per Wikipedia, a black hole is a region of spacetime exhibiting such strong gravitational effects that nothing – not even light – can escape from inside it. For many dealers, trying to make sense of the data provided by a vendor’s dashboard can be like trying to escape from a black hole. Most don’t understand what the…Continue
Added by Steve White on March 7, 2017 at 6:00am — No Comments
People change their wheels to improve their driving, whether it is speed or traction. Depending on your vehicle make and model, find a specific set of wheels and tires that fits. Make the process of changing your car parts less complicated than it has to be. Here are several tips…Continue
Added by Dixie Somers on March 6, 2017 at 3:35pm — No Comments
A car is a significant investment, so it is worthwhile to give it the care it deserves. A properly maintained vehicle can last for many years and hundreds of thousands of miles of use. It is worthwhile to spend a little extra in maintenance to avoid the much greater…Continue
Added by Emma Sturgis on March 6, 2017 at 2:55pm — No Comments
Houston, TX — (March 6, 2017) InteractiveTel (www.interactivetel.com), a system that tracks, monitors, and reports each interaction by phone or text to give dealers comprehensive knowledge of their customers, today announced a new partnership with DealerTeamwork focused on improving…Continue
Added by Laurie Halter on March 6, 2017 at 12:30pm — No Comments
Over the past ten years, Social Media has become a major part of many car dealership marketing budgets.
During the next five years, social media marketing budgets are projected to increase by 90%...…Continue
Added by Ralph Paglia on March 5, 2017 at 9:30am — No Comments
There are two kinds of people in the world: Those who drive trucks, and those who don't. It takes a certain individual to drive and handle a truck. There's a unique charisma and character associated with this type of vehicle. For those of us who own a pickup, we understand the…Continue
Added by Lizzie Weakley on March 3, 2017 at 2:22pm — No Comments
Being able to work on your car is not only a satisfying pastime, but it could also save you quite a bit of money over the years. For those who don't have much DIY experience, it is important that you remain cautious when you begin tackling larger projects. A few minor mistakes could end up costing you…Continue
Added by Rachelle Wilber on March 3, 2017 at 8:51am — No Comments