Professional Community for Car Dealers, Automotive Marketers and Sales Managers
One day, while bringing my vehicle into a large, very well-known dealership for service, a rather comical scene played out before my eyes. While the shuttle driver was leaving the dealership, his mini-van full with customers, all of a sudden a strong gust of wind came through. The shuttle van’s windows were open at the…Continue
Added by Ujj Nath on February 13, 2017 at 5:17am — No Comments
Added by Craig Lockerd on February 10, 2017 at 11:20am — No Comments
From vintage cars to vehicles that owners simply hold an emotional attachment to, vehicle restoration is a big business. Many people set out to do this on their own as ‘do it yourself’ project, and this is certainly understandable. There is nothing like the pride that one feels is completely…Continue
Added by Rachelle Wilber on February 10, 2017 at 11:04am — No Comments
The car air conditioning system is a crucially important component of the vehicle. Hence, if it is ever getting into troubles, you require solving these issues immediately. During summer, when you drive your car and you suddenly face some difficulty in your car’s air conditioning system, then you start swatting and you cannot manage these situations by opening the window also. If you open the window to get some fresh air then also huge amount of dust will enter your car, and create…Continue
Added by Sandeep on February 9, 2017 at 9:41pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered only a 50.0% approval rate for January, down slightly from December’s level (54.2%). A year ago, the approvals rate was 63.6% during the same month.
January’s approval rate was the lowest lease credit approval rate in the past three years. In 2016, the lowest lease credit approval rate was 54.2% in December. In 2015 and 2014 the…Continue
Added by John Sternal on February 9, 2017 at 8:25am — No Comments
In my last blog, I shared some reasons why dealers need to prepare for a constant flow of recall repair work for a long time to come. In this second part, I’d like to lend some further insight as to why savvy and responsible auto dealerships need to develop…Continue
Added by Chris Miller on February 9, 2017 at 5:45am — No Comments
Find out the auto leads provider who understand your business: Honestly; it’s sheer wastage of time and money if you have to make a lead provider understand your business from the scratch. Select a subprime auto…Continue
Added by AutoFriend Leads on February 9, 2017 at 4:00am — No Comments
Jumpstart Automotive Media, a leading media, insights, and marketing solutions company, today released findings of its annual Super Bowl advertising performance report, which measures the brands that drove the greatest increases in traffic to Jumpstart’s portfolio of publishers during the game.
Jumpstart monitored auto shoppers visiting its portfolio of publishers in a time-trended series to see how traffic fluctuated when ads aired.
The five brands that drove the highest…Continue
Added by John Sternal on February 8, 2017 at 7:43am — No Comments
Is there such a thing as a million dollar strategy or a one-size-fits-all strategy for your digital advertising?
On this episode of Think Tank Tuesday, Paul, Ashley, and Juliana discuss brands that have…Continue
Added by Paul Potratz on February 7, 2017 at 1:30pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…Continue
Added by Black Book on February 7, 2017 at 11:35am — No Comments
A recent McKinsey podcast shared that when it comes to loyalty programs, a large part of the population is being ignored: elderly customers.
The podcast featured Jaana Remes,…Continue
Added by Mike Gorun on February 7, 2017 at 5:44am — No Comments
Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Personally, I have always hated this phrase. My old…Continue
Added by David Metter on February 6, 2017 at 12:09pm — No Comments
The statistics are there: car buyers spend 59 percent of their time online before they purchase car, according to a 2016 study from Cox Automotive. This same study cited 88 percent of customers used the internet to purchase their vehicle and 46 percent use multiple devices to get to a dealer’s website, with 14 percent…Continue
Added by Devin Koskan on February 6, 2017 at 5:57am — No Comments
Filling a car or any other vehicles fuel tank with unleaded fuel is called misfueling and this is known as a costly mistake. Either you put petrol in a diesel car or diesel in a petrol car, a vehicle might have to bear damages. There are many reasons with which it can be explained why putting diesel in petrol car is bad and putting petrol in a diesel…Continue
Added by Sandeep on February 4, 2017 at 4:00am — No Comments
Great news! Pinterest is now testing search ads with keywords and shopping tools.
97% of Pinterest searches are not brand specific, so a lot of the keywords will have to be intuitive -- just like a Google search. This means that you can supply content to your customers based on their searches on Pinterest and not just Google.
On this week's Hard Facts, Samantha gives you creative pointers and other marketing tips to be aware of as this new technology rolls out to all…Continue
Added by Paul Potratz on February 3, 2017 at 1:15pm — No Comments
Many consumers have the perception that servicing at a dealership is more expensive than at independent service providers. Whether this applies to your service department or not, independents acquire customers through consistently advertising competitive prices. Unfortunately, this seems to be working well for them as…Continue
Added by Alexia Henson on February 3, 2017 at 5:00am — No Comments
Everyone knows one of the most valuable things is life is time. It is something you never get back and is lost every second of every minute of every day. In today’s fast paced world, if we see anything that appears to consume too much of our time, we will skip it and move on. Not to mention, our attention spans are not quite what they used to be.Continue
Added by Darrin Penrod on February 2, 2017 at 1:45pm — No Comments
Added by Tony Chips on February 2, 2017 at 4:00am — No Comments
Auto loans and insurance are two costs that you have to account for if you are going to own a vehicle. The loan is the amount that you finance to buy the car while the insurance is what protects your investment until the loan is paid off. What are some good ways to find the best prices on auto loans and auto insurance?
Added by Hannah Whittenly on February 1, 2017 at 3:30pm — No Comments
On the floor and throughout the keynotes, there was a feeling of measured optimism. At the opening press…Continue