All ADM Member Blog Posts (9,654)

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – February 16th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced its President and CEO Mike Esposito will speak at the INSIGHT15 Customer Loyalty and Retention Conference, March 24th through March 26th at the Rosen Shingle Creek in Orlando, FL. Esposito will present "A Better Way to Customer Loyalty: Focus on Employees First, Customers Second" to auto dealers attending the…

The question most pondered by businesses when advertising is perhaps the most important:

“What is my ROI?”

It doesn’t matter whether we’re discussing television ads, radio, 3^rd party leads,

that gorilla on top of your building, or the contest you’re running on social…

Create sales events based off of tax refunds like double your down payment. This week on Hard Facts, Samantha explains why it's important to create consistency among traditional, digital and social media when promoting these sales events.…

Tie your dreams to the needs of others.

You'll get everything you need and even more than you could ever want!~

Bobby Compton…

by Dana Fornasar, Sr. Product Marketing Manager

#audiencematters

We've been talking a lot lately about "audience" and "…

We all have a myriad of contacts that we consciously (or subconsciously) place into separate categories in our relationships. These categories include family, close friends, business associates, colleagues and acquaintances. Most people tend to act differently depending on which group they are surrounded by at any…

It’s Officially the Women Buyers Era...

OEM’s are increasing their advertising towards this powerful buying segment. Smart dealerships are too. Women bought an estimated 13 million cars at new car dealerships last year; an estimated 35,000 vehicles a day.

How many female “up’s” are converting to buyers at your store? If you aren’t tracking that number yet, we suggest you start accounting for sales by gender. The upside of your gross profit potential is tied to this.

The…

It seems as if every big event nowadays is live tweeted by brands seeking to gain free marketing on the back of these popular events. This last Super Bowl saw brands literally setting up war rooms filled with social media professionals, graphic designers and even lawyers, simply to post content in reaction to real-time…

Sad the way the world turns today... Privacy has gone out the window for celebrities (and even us).

Recently, Bruce Jenner, Olympic Gold Medalist rear ended a Lexus sedan causing it to cross into on coming traffic head on with a Hummer. The resulting unfortunate accident ended with the death of the Lexus driver. 

Very, Very…

Price is very important to your customer, but that shouldn't stop you from pitching those extra accessories. This week on Think Tank Tuesday, I explain why your customers will buy these accessories elsewhere if you aren't pitching them at your dealership.

In 2012, Google was one of the first major companies to promote the benefits of responsive website design. At the same time, they warned webmasters that they would be looking at the mobile-readiness of a website as part of their ranking algorithm. Then... silence... until now.

It took them two…

There’s no doubt that video marketing is exploding in popularity with businesses and consumers. Both Facebook and Twitter are investing heavily in video and, in the case of Facebook, rewarding those who upload their video straight onto its extended reach advertising platform.

The days of reading long text…

Buying a car is no longer an expensive proposition, but buying a top quality car still is. The auto industry has showcased a number of decent models lately, some of them are visually enticing while the USP of some others is fuel efficiency.

In this article, we’ll discuss some of the energy efficient cars that are not too expensive, but highly energy efficient. Purchasing any of these cars ensures you will not only save money at the time of buying the car, but also on…

Hello and welcome to this week’s edition of The Used Car Market Report with insight from Black Book.

As the month of January came to an end the…

Looking and feeling your very best is the part and parcel of any wedding. So your special day is knocking on the door and you want to take that special effort to look the part and want be the head turner for the day. Draped beautifully in white or a classy tuxedo, you are bound to look your perfect best, however do you want that something extra in your wedding repertoire? How does the idea of arriving in absolute luxury sound to you? With wedding limousine rentals you can arrive like a true…

You may be able to close the sale, but are you able to sell yourself? There are many ways to let people know who you are and what you can do for them. On this week's episode of Hard Facts, Samantha explains the 5 steps you should take to market yourself as a sales consultant.

Fire drill is a procedure that ensures the inhabitants of a building getting out of it in case of an emergency. The success of a fire drill largely depends on the way it is being delivered. Normally residential houses and commercial premises have smoke detectors installed. But if the smoke detector malfunctions in the middle of a night and fire suddenly erupts, then the inhabitants will be in great danger.

Fire drill is different from firefighter training. Firefighters…

In United States, the number of the car fire cases are on a rise. Being careful and taking precaution can help drivers avoid car fire. But alertness and precautions are not enough as drivers also need to dig into technicalities.

The tips, to avoid car fire, can be classified into two categories; the ones that are easy to follow and the ones that are hard to follow. The easy tips include preventing fuel leaks, not smoking in the car, keeping the car clutter-free, etc. Among…