Professional Community for Car Dealers, Automotive Marketers and Sales Managers
On this week’s Think Tank Tuesday, my team and I visited Ryan Norris on a production trip to Toyota of Easley. In that experience, I got Ryan’s interpretation on what makes a brand…and it’s more than just a logo or a jingle. …Continue
Added by Paul Potratz on May 10, 2016 at 2:10pm — No Comments
I have great news. You don’t have to be a genius to change the game, and you don’t have to be a World Series winning champion either. But you do have to be willing to disrupt and question the current rules, players, and equipment used in the game. You also have to be capable of placing YOUR right…Continue
Added by David Metter on May 10, 2016 at 1:14pm — No Comments
Do you need to hire a cab service? If you are preparing to go to a trip and have made up your mind to use a taxi, then there are some factors that you need to consider so as to get the best cab service. It is imperative that you get acquainted with these things because that is the only way you will have a comfortable and a safe ride. It’s true that there are many cab services; however, not all will give the best experience.…Continue
Added by Mike Haynes on May 10, 2016 at 7:34am — No Comments
In a recent interview with Automotive News, Masahiro Moro, head of Mazda North American Operations, detailed Mazda’s plan to increase customer loyalty for both the OEM and its dealers. While his plan…Continue
Added by Mike Gorun on May 10, 2016 at 5:32am — No Comments
Mobile devices are rapidly changing the way that consumers research, shop and make purchases. According to the …Continue
Auto wreckers can be a great solution for people who need working vehicles yet their financial position does not allow them buy new or second hand vehicles. And, if they are maintained properly, they can be a great investment for these individuals. However, finding a good auto wrecker can be tricky and not everyone knows its ins and outs on how to go about it.…Continue
Added by Mike Haynes on May 10, 2016 at 1:00am — No Comments
Added by Josh Whitlatch on May 9, 2016 at 8:13am — No Comments
Tesla isn’t the Big Bad Wolf. Nor is Beepi or Carvana. At the end of the day, they’re essentially a dealer group with a simplified buying process (maybe). And in the case of Tesla, enjoy $3-5 billion in deposits for…Continue
Added by Big Tom LaPointe on May 8, 2016 at 5:00pm — No Comments
According to Black Book® data, the average price of a used vehicle for model years 2010-2014 depreciated by just -0.1% during April, signaling what is usually the last strong month of the spring season.
At the close of 2015, twelve-month truck depreciation was just –9.2% compared with –18.2% for cars.…Continue
Added by Black Book on May 6, 2016 at 6:30am — No Comments
You have to be everywhere, but how do you maintain everything?
Making sure your Yelp, Yellowpages, Facebook, Twitter, Super Pages, and YouTube are all up to date with your correct phone number, address, dealership name, and other important details can become an overwhelming…
Added by Paul Potratz on May 6, 2016 at 5:30am — No Comments
All the talk in auto leasing lately centers around used lease options. Toyota and Ally Financial recently announced expanded programs for used leases.
But how much would your monthly payments be on a used lease? Consumers would expect those monthly payments to be even lower since it's a three-year-old vehicle. But by how much?
National online auto lease marketplace, Swapalease.com, recently conducted a comparison of monthly payments on two popular trucks today, a 2016 GMC Yukon…Continue
Added by John Sternal on May 5, 2016 at 10:48am — No Comments
Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a distribution agreement with HP360 that enables the full-service marketing company to offer Bullseye Prospecting, a turnkey solution for its dealer clients looking to launch more efficient marketing campaigns.
"Bullseye Prospecting allows our team to expand our 360-degree marketing concept throughout our entire network of…Continue
Added by Black Book on May 5, 2016 at 6:15am — No Comments
Download this white paper and get the insights and real-case scenarios about how your dealership can begin tapping into the magnificent sales to women. Now.
Do you know how many women ups visit your store each week? Each…Continue
Added by Anne Fleming on May 4, 2016 at 12:52pm — No Comments
Women are one of the fastest growing groups of auto consumers. While marketing to both men and women is key, dealerships who look for new ways to attract and target female consumers can gain a big advantage.
Here is a look at some interesting statistics compiled by Auto Alert about marketing to female consumers in the automotive industry:
Added by Larisa Bedgood on May 4, 2016 at 10:40am — No Comments
Automobile crashes happen to millions of people in the world. The number of deaths that occur in automobile accidents seems to rise more and more each year, with more than 32,000 people dying in 2014. The number of injured persons is much higher.…Continue
Added by Lizzie Weakley on May 4, 2016 at 8:14am — No Comments
Black Book® today released results of its recent survey taking the pulse of the lender community on the strength of the automotive market, use of data and their outlook for 2016. Black Book Lender Solutions surveyed dozens of automotive lender executives during February, 2016, and found that roughly a third of lenders believe loan balances will plateau in 2016, and interest rates will see a steady climb to 2008 levels. Here are complete results of the survey.
Added by Black Book on May 4, 2016 at 8:10am — No Comments
Added by Black Book on May 4, 2016 at 8:00am — No Comments
Added by Kris Rosychuk on May 4, 2016 at 7:30am — No Comments
The people who work at Potratz have shaped us into the brand awareness and engagement agency that we are today.
Potratz is comprised of multiple companies that all work together to form one brand. In this week’s Think Tank Tuesday, I introduce you to the people that Potratz is comprised of and give you one important tip that you should be…Continue
Added by Paul Potratz on May 3, 2016 at 12:12pm — No Comments
by Jim Maxim, Jr.
As the teams take the field, the commentators review their attributes, experience, and record. And although each player is unique, one cannot help but to compare their stats against their competition.
So, how well does your F&I department stack up? Although different dealerships deal with particular limitations, the public dealership groups’ results can provide a useful comparison. New-car PVR for late 2015 ranged from $1,189 to…Continue
Added by Jim Leman on May 3, 2016 at 11:24am — No Comments