Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Imagine feeling ill enough to visit the local hospital. Most of us identify the hospital as the one place that has the combination of diagnostic technology, patient history, the knowledge and the skilled clinicians in one location. In order for physicians to accurately diagnose your ailment, they take blood samples…Continue
Added by Chris Miller on April 7, 2017 at 6:30am — No Comments
Dealers have leveraged paid search for years – and some spend significant budgets on it.
However, whether they do it by themselves, or work with a vendor, I find many misunderstand some of the strategies, analytics and the method to the madness that is paid search.
I’d like to explain a few…Continue
– According to Black Book® data, the average price of a used vehicle for model years 2011-2015 depreciated by -0.6% in March. Cars overall saw depreciation of –0.3% versus trucks, which saw –0.8% depreciation. All vehicles are averaging a 12-month depreciation change of –17.9%.
In March, four vehicles including Compact Cars, Sporty Cars, Compact Vans and Full Size Vans, increased in value. Out of those vehicles, Compact Vans preformed the best, increasing by +2.1% in…Continue
Added by Black Book on April 6, 2017 at 8:16am — No Comments
Columbus, OH (April 5, 2017) – Clarivoy, the auto industry’s leading provider of Multi-Touch Attribution, today announced it has hired Benjamin M. Hadley, formerly Senior Sales Director at Dealer.com, as Vice President of Strategy. In his new role Hadley will be responsible…Continue
Added by Steve White on April 6, 2017 at 7:17am — No Comments
If you own an electric vehicle, then you know that out of town travel is not usually a possibility, depending on your car's range on a full charge. While zipping around your local area in your day to day normal life is easy enough, you also have the ability to charge your car at home on your own every night. If you decide to hit the open road and see some of the countries, this becomes increasingly problematic, and perhaps even impossible. Many electric car owners resort to flying, taking a…Continue
Added by Elena Prokopets on April 6, 2017 at 6:45am — No Comments
It is critical that dealers’ websites cater to this substantial segment of the market.
The good news? The #1 digital resource women report using first…Continue
Added by Anne Fleming on April 5, 2017 at 1:00pm — No Comments
Cooper brings decades of auto retailing innovation to fast-growing tech company that created the first-ever digital license plate
San Francisco, CA - April 5, 2017 – Reviver, creator of the rPlate™, the world’s first digital license plate, today announced that Allan Cooper has been appointed Chief Strategy Officer. Cooper brings over twenty-five years of automotive expertise to Reviver where he will work closely with…Continue
Added by Crystal Hartwell on April 5, 2017 at 9:29am — No Comments
The customers are the main pillars for the sustainability of any business.
Through the customers, businesses are able to generate income and profits. Without enough revenue, the businesses cannot survive in the market. This shows the importance of cultivating good customer relationships. Listed…
Added by Isabella Rossellini on April 4, 2017 at 11:00pm — No Comments
As a business or a marketer, you can’t afford to be late to the game. Pay attention to where the market is moving and where the attention is at, and move with it!
Watch this week's Think Tank Tuesday to find out why Dan Allen thinks marketers ruin everything in relation to product…Continue
Added by Paul Potratz on April 4, 2017 at 1:00pm — No Comments
CHICAGO, IL, April, 04, 2017 – Vehicle service contracts remain important revenue generators for auto dealers. They provide useful safety and budget protection benefits for consumers that purchase them for new and used cars. VSC closing rates average 35-40%; exclude lease and cash customers who don’t buy service contracts and that’s a lot of opportunities that dealers are leaving on the table.…Continue
Added by Jim Leman on April 4, 2017 at 12:36pm — No Comments
Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced today it will serve as the trade appraisal engine for eAutoAppraise, a leading online trade-in solution with powerful online vehicle shopping features available to move customers further down the sales funnel with dealers.
All eAutoAppraise dealer partners now benefit from Black Book’s legacy of accurate vehicle valuation…Continue
Added by Black Book on April 4, 2017 at 10:18am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download…Continue
Added by Black Book on April 4, 2017 at 10:18am — No Comments
Word has it that many dealers are still having problems finding and keeping 'good' salespeople. According to the 2016 NADA Dealership Workforce Study, the average turnover rate for salespeople is 67 percent, and as high as 72 percent at non-luxury dealerships.…Continue
Added by Mike Esposito on April 4, 2017 at 7:43am — No Comments
It’s no surprise that Disney has created one of the largest groups of loyal customers in the world. Of course, this isn’t by accident. Everything Disney does is by design. According to an…Continue
Added by Mike Gorun on April 4, 2017 at 6:45am — No Comments
Some dealership personnel tend to do things that really boil down to just CYA stuff. A customer comes into the service drive and is made to wait while their vehicle is inspected for scratches, dents or dings, which can take a few minutes --- time a customer doesn’t have.
The most valuable currency on the planet…Continue
Added by Ujj Nath on April 4, 2017 at 6:38am — No Comments
Urbandale, IA--April 3rd, 2017--Flick Fusion, the auto industry's leading video marketing services provider, today announced that Advantage Dealer Services (ADS) has significantly boosted key metrics in email marketing campaigns with the addition of…Continue
Added by Timmy D. James on April 3, 2017 at 7:00am — No Comments
Why do I ask? Well, if you work in a dealership, chances are good that you either review or are responsible for creating reports on a regular basis. For principals and managers, reports reveal important information such as how many units your dealership has…Continue
Added by Josh Blick on April 3, 2017 at 5:52am — No Comments
Car stickers are lots of fun. They give your vehicle a little bit of personality, and, if you happen to have some pretty hilarious stickers, also provide the driver behind you some form of entertainment during traffic.
However, like all things in the world, the novelty of these stickers would soon wear off. Those family car sticker decals might soon become too corny for your tastes, or you might not want to…Continue
Added by Rahul Paul on April 2, 2017 at 11:09pm — No Comments
Bad driving habits create accidents. You know that. That's why you are a very attentive driver and you pay attention to every detail. No one is perfect, but you consider yourself a decent driver. But, what about the other drivers on the road with you?…Continue
Added by Freya Gilbert on April 2, 2017 at 5:30am — No Comments
If your car is consistently breaking down, it is important that you have a solution to your problem. Fortunately, there are many different options at your disposal when it comes to fixing your vehicle without breaking your budget. Let's take a look at how you can keep your car running without completely draining your bank account.
Added by Hannah Whittenly on April 1, 2017 at 1:00pm — No Comments