Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In a perfect world, shoppers would be able to find your dealership’s unique selling points, such as your amenities, “why buy” statements, and your specials on your website.
However, that’s not always the case. Many times websites have too much or too little information, or shoppers are just too lazy to navigate the pages and find a reason to buy from you.
If you aren’t providing an effortless online shopping experience, chances are these shoppers…Continue
Added by Lisandra Ramos on November 13, 2014 at 9:43am — No Comments
Incoming calls are some of the hottest leads for a dealership. However, if best practices aren’t in place, these calls can turn from a blessing to a tragic mess - negatively affecting your reputation, your customer loyalty, and the acquisition of new customers.
So in today’s blog, we’re going to discuss some necessary do’s and…Continue
Added by Rebecca Kon on November 13, 2014 at 7:59am — No Comments
I doubt that a dealership service department exists that hasn’t had to deal with a customer claim that their vehicle was damaged while being serviced. Whether it’s a minor scratch, or something bigger, these types of claims cost dealerships money. It’s not always a customer who is trying to get a free cosmetic repair.…Continue
Added by Richard Holland on November 13, 2014 at 5:00am — No Comments
WHEN THE HECK SHOULD I HIRE MORE PEOPLE AND HOW MANY?????
Let’s look at the Law of Diminishing Return as a measuring tool to use in the decision to hire more people, regardless of the department in your dealership. I would…Continue
Added by Craig Lockerd on November 12, 2014 at 11:25am — No Comments
Douglas Infiniti is having an Open House on November 20th & you are cordially invited to see the 2015 Infiniti Model line.
Plan on stopping by on the 20th from 5:30-8:30pm - Food & beverages will be provided.
*Please share this on your Facebook Wall so all of your Friends can also see this invitation. We look forward to seeing…Continue
Added by Ken Beam on November 12, 2014 at 10:25am — No Comments
Today, our Women’s Wednesday focuses on the road to ultimate business success. This is powered by a growing customer base, increasing loyalty and customer retention. Here are some innovative marketing ideas to increase your competitive edge by delivering more value to women customers.
1. Buy A Car In…
Added by Anne Fleming on November 12, 2014 at 9:30am — No Comments
A name without an email address is a wasted opportunity. For every 10,000 contacts pulled from dealership management systems, on average only 3,000 have deliverable email addresses. This means that most dealers are unable to send emails to 70 percent of their past, current and potential customers.
Added by Jennifer Kras on November 12, 2014 at 8:36am — No Comments
Way too often we see dealerships handing over databases to vendors to facilitate a mass email campaign to an entire unfiltered list of customers. Vendors certainly have a stake in larger email campaigns since the odds that a dealer obtains business from the campaign increases - due to sheer numbers. A…Continue
Added by Scott T. Joseph on November 12, 2014 at 6:30am — No Comments
Wantalease.com, the nation’s first online car lease marketplace for new car lease deals, shows 16 popular cars and trucks in November offered for less than $200 per month, with a variety of models between small and mid-sized cars, SUVs and pickup trucks. According to Wantalease.com, it’s the largest variety of makes and models at this price point during 2014.
Headlining the November lease deals is the Chevrolet Cruze LT, listed at $119 per month with less than $1,000 down. The Cruze…
Added by John Sternal on November 12, 2014 at 6:16am — No Comments
You Don't Need A Million Dollar Budget
When your competition is spending large sums of money on advertising, you can either try to outspend them or try to outsmart them. Spending your ad dollars on the right channels will prove more effective than trying to go dollar-for-dollar with the big spenders in your market.
On this episode of…
Added by Paul Potratz on November 11, 2014 at 12:40pm — No Comments
The 2016 Nissan Maxima will Resemble the Nissan Sports Sedan Concept!
Based on the Sport Sedan Concept revealed by Nissan, the 2016 Nissan Maxima has some similar stylish cues that we can…Continue
Added by Jonathan Morales on November 11, 2014 at 11:01am — No Comments
|by Jillian Overmyer, Account Advocate|
Generation Y- the proclaimed ‘Me Generation’ - is portrayed as a disengaged consumer base, highly uninterested in the automotive world. As a Gen Y’er living in Detroit, The Motor City, I beg to…Continue
For years, dealers have been inundated with technology. Salespeople from every vendor in the automotive space are continuously calling to present the latest and greatest product that is going to supercharge your sales. Great salespeople can convince a dealer or general manager to try…Continue
Added by Brian Cox on November 11, 2014 at 5:30am — No Comments
Remember the quote ‘nice guys finish last’? Whether you have a ‘nice guy’ or ‘nice girl’ answering the phone at your dealership, the way they handle the call can…Continue
Added by Big Tom LaPointe on November 10, 2014 at 8:53pm — No Comments
Ok......... Need a little help from all of you please??? Sharon has Dingo in a photo contest to be in a magazine and we`d like all of you to cast a vote daily for him. Please "Share" this on your Wall so your Friends can also vote! Here is the link;http://moderndogmagazine.com/coverdog/entry/dingo…Continue
BMW of Bridgewater, Partnered with SHIP to Donate Money and Turkeys For Every Test Drive Taken!
Visit BMW of Bridgewater to test drive a new BMW and help support their Test Drive Against Hunger Fundraiser.…Continue
Added by Jonathan Morales on November 10, 2014 at 10:30am — No Comments
FOR IMMEDIATE RELEASE
Urbandale, IA--November 10th, 2014--Flick Fusion (www.flickfusion.com), today announced a partnership with Lighthouse Technology Team (LT2) to bring video marketing solutions to the commercial truck, equipment, cycle, recreational vehicle (RV) and power sports industries. Effective immediately, the Flick Fusion video platform will enable dealers in these industries to showcase their vehicles and equipment…Continue
Added by Brian Cox on November 10, 2014 at 8:34am — No Comments
Hello and welcome to this week’s edition of Beggs on the Used Car Market, with insights from Ricky Beggs of Black Book. It is the time of the year where I love the crisp cool mornings, the recent changing of the color of the leaves as they go from green, to yellow, red, orange to brown and finally fall to the ground. It is also that time of the year that I don’t get too warm and…Continue
In the past, a business could increase per post reach on Facebook simply by creating unique and engaging quality content. That has now changed and, for the most part, ads are the only real posts creating any significant reach. Organic posts on Facebook pages have seen reach drop into the 1-2 percent range, down…Continue
A couple generations ago, if you didn’t carry cash on your person, perhaps a personal check was accepted at your favorite store. Then credit cards became an option, followed quickly by debit cards. And now, with technology changing seemingly overnight, two new payment options are becoming available to…Continue
Added by Mike Gorun on November 7, 2014 at 12:49pm — No Comments