All ADM Member Blog Posts (8,970)

Here are the latest trends and insights on the used car market according to Black Book data and Ricky Beggs. The market continues the more traditional seasonal movements and for the first three weeks of July the average change amount has increased within the cars and trucks. This past week the cars average segment change was -$68 as compared to the previous two weeks of -$56 and…

Dealerships are facing an uphill battle in the fight to reclaim search rankings from third-party listings, as well as the attempt to win customers through social media. For both automotive SEO and social media marketing, however, content is the…

Lead > Contact > Show > Sell (LCSS).

That is the very definition of Automotive Inbound Marketing.

Have you ever noticed that the vendors in the automotive marketing space who are…

First, a mini-rant. It will make sense why I'm starting with a rant before getting to the meat of the issue.

I was on the phone with a social client and their prospective search marketing provider the other day when I was blindsided by ignorance. It wasn't what I expected from a company…

Auto Dealer owners and managers must work to make sure that they are ready for the increasing number of people who now access the Internet from their mobile devices.  This shift has taken place over the last five years and is likely to continue.  In fact, it is expected that by 2014, that mobile Internet use, will overtake desktop internet use.  In some ways this may mean some dramatic changes in how dealerships market themselves.  Websites will need to be optimized for a mobile experience,…

One of the most disturbing trends we're seeing on dealer websites is when they use chat areas as another contact form. It's true that chat is a way to generate leads, but when collecting contact information is the primary goal, the whole point of chat is missed.

Here are some things that we have…

Recently, certain companies have faced major scrutiny for poor handling of customer concerns. How you treat customers is a reflection on how your business operates as a whole.



This week on Hard…

Former AutoNation Senior VP of Marketing will advise 3 Birds with over 25 years of industry experience

CHAPEL HILL, North Carolina (July 17, 2014) –  Gary Marcotte has joined 3 Birds Marketing’s board of advisors, effective immediately.

Marcotte is most noted for his…

Used Vehicle Depreciation Rates Rise To Recession Levels

Depreciation rates on used vehicles are nearing levels not seen since the recession, though the trend will soon reverse and likely lead to marginally higher losses for U.S. auto ABS, according to the latest joint vehicle…

by Heidi Suke, Account Advocate

Are you leveraging all of the tools your website vendor offers to highlight specials on your dealership's site? No?! Why?! Nailing your…

When we think of mobile marketing, we are usually thinking in terms of two primary areas of concern.

1) We are thinking about whether a dealership has a mobile optimized website, and

2) We are thinking about whether or not the dealership is suited well for a text messaging campaign. 

In the case of needing a mobile optimized website, it doesn’t really matter what your business sells, your location will benefit on a local level from having a mobile optimized website. …

Last week, Automotive News highlighted Redlands Auto Plaza, a Southern California dealership that is doing some pretty creative things within their service department to increase absorption.…

What's New on the 2014 Jeep Grand Cherokee SRT Edition? 

For 2014, the all-new Jeep Grand Cherokee SRT is powered by an 8-Speed Transmission that either functions via it's fully electronic automatic mode or via paddle shifters to make driving the 6.4L HEMI loads of fun! Eco Mode and Fuel Saver Technology are also two features offered…

Watching a grown man cry over being offered a banana is something I won't soon forget.

This is exactly what happened as I was on a team that ministered to inmates at the Neal Unit. This unit is one of many state prisons in Texas that participates in the Kairos Prison Ministry. I was honored to have spent…

...7 days...

It’s not just a quote from the terrifying film “The Ring”, or as the Japanese know it “Ringu”, which I watched with my face behind a pillow - it’s also the crunch time for car buying decisions.…

When it comes to social media marketing, the last site you’re probably thinking of adding to your repertoire is Pinterest. The site is known for its…

Test Drive the 2015 Nissan Versa Note SR in New York!

For anyone interested in the new styled 2015 Nissan Versa Note SR, it's coming to Kingston Nissan in New York! As previously mentioned, the 2015 Nissan Versa Note SR features a unique appearance package from a redesigned front…

As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers. To help better understand how to best position my clients for success, I did a little research on how dealers perceive vendors and their…

I hear a lot of talk about leads, advertising, conquest, etc.  Are you investing money into creating customer retention?  Are you marketing to your current customers?  What are you doing?

Help me out.  Sound off in the comments.