Mobile-geddon is upon us!

As consumers, we're always shopping for the next best thing on our mobile devices. Our Digital Performance Manager, Brad, takes over for Paul on this week's Think Tank Tuesday. He uses his iPhone for the majority of his online purchases.…

This Week in Social Media

News for the Week of September 12 

Facebook Updates Features for Video Crossposting

Recognizing the need for video creators to get the most views possible, Facebook announced its latest update, allowing publishers to…

Throughout the dealership industry, customer experience is evolving. With this adjustment in the market of customer satisfaction, dealerships have been put in a position of choice; adapt or be left behind. There are certain factors that have led to this, and these have dealt a major blow to many stores that refuse to take the steps necessary for customer experience survival. Whether it be the Millennial…

Personal finance experts often say the first thing you should do is negotiate the price of the car BEFORE you talk monthly payment. However, it is estimated that only 25% of car shoppers do this. It's important to do this because it shortens the "window" of the vehicle's lease payment. The window is often referred to as the portion of the vehicle a person pays in a lease, since they aren't paying for the entire vehicle.

Here's a comparative breakdown from Swapalease.com of…

As auto lease levels continue to reach new highs, auto lenders will continue to ponder the prospects of re-leasing some of the off-lease inventory expected back in the next few years. How can lenders identify which vehicles will make good candidates for a used-lease program? Black Book unveils its latest white paper, “How To Grow A Profitable Used Leasing Portfolio”, available for download by clicking here.

Black Book, a division of…

Today’s vehicle shoppers are much different than vehicle shoppers pre-internet. You’ve probably heard this more than you can recall, yet still, many consumers are not satisfied with the current car shopping process. Your potential customers are looking for an efficient vehicle shopping and…

Tom Hawkins, Dealer Principal of Hawkins Chevrolet in Fairmont, MN, a cornerstone of his local community, was searching for a way to provide even more support to his local area. He reached out and identified an area that had both a…

What are the most important things that one should take into account to renew two-wheeler insurance? Find out what factors one should take into consideration.

An insurance policy for a two-wheeler is a must as it keeps both the owner and vehicle safe. In the case of any mishap, two-wheeler insurance policies take down all your worries as it saves you from spending on the repairs. You get a complete cover for your loss along with various attractive and fair add-ons till the time…

I grew up in a small New Jersey town just an hour’s drive from NYC. But if given a choice, would I want to be here? No, I won’t. And if you are like me, you won’t either. I would rather live in my favorite storybook, sharing space with the characters that I love so much. Well, I know that’s unrealistic, but that…

Car owners and drivers can get bombarded with too many tasks and commitments that they fail to check up on their trusty vehicle. As a result of this prolonged neglect, the vehicle depreciates at a much faster rate, physically manifested through faulty engines, blow out tires, chipped paint,…

The dealership market is changing. A younger generation is growing in the management side of dealer operations, and with that comes a new found growth mentality. While many dealerships are doing well, and have shown a constant growth pattern quarter after quarter, the obvious question that appears would be to ask how long this growth can sustainably continue. That’s not the question we’re going to answer today.…

Albany, N.Y. – September 12th, 2016 – Auto/Mate Dealership Systems today announced the integration of its dealership management system (DMS) with Traffic Control's customer relationship management (CRM), Internet lead management (ILM) and employee activity management (EAM) systems. Dealers using both Auto/Mate and Traffic Control solutions will benefit from the enhanced sales, lead and productivity…

Social Media Behaviors That Turn Off Your Car Dealership's Fans

It’s a tough world out there: a…

With the summer heat giving way to colder temperatures, now is the time to prepare yourself and your vehicle for the rigors of driving in snowy weather. After all, there’s nothing worse than being stuck on the side of the road during a snowstorm, plus the inevitable towing fees and repair bills can easily strain your…

LinkedIn is less glamorous than all the other social platforms, which is why so many companies are underutilizing it! 



There was never the ability to identify conversions for ads you could run in the campaign manager. Now, you can install a LinkedIn Insight tag across your entire website to track conversions. Your options span across several metrics including cost per conversion and return on ad spend.



For more information, watch Samantha in this week's Hard…

Amazon. A giant in anything it sets its sight on. Now though, Amazon has decided to break into the automotive market, with excitement following its every move.

Amazon.com, Inc. is launching a new automotive service geared toward car buyers. This new service is another sign of…

A van is a unique vehicle. It’s not like a car, which is basically designed for personal transportation and nothing much else (the boot in the back is just for personal luggage and not for carrying loads). Neither is it like a bus; you’re not meant to pack a lot of people in the back. Nor is it like a lorry, used for bringing…

If distracted driving is such a problem, then why are only individuals criticized for being on their cell phones? Why are car manufacturers allowed to put in such distracting infotainment systems, which can be just as distracting as a cell phone and even more accessible?…

In the world of sports cars, you can find German, Italian and British and then you find Porsche. For over eighty-five years Porsche has set the mark for sports car models to follow. You could argue Porsche owners are part of a private tribe, devotes to a motorized marvel.

Why do so many have this beautiful automotive masterpiece on their bucket list? With the most winning record in motorsports history, you could say “I like driving a legend”. You could also argue it’s one of the top…