Professional Community for Car Dealers, Automotive Marketers and Sales Managers
If you’re a dealer, no doubt you’ve heard all the buzz concerning recent legislation and regulations about vehicle safety and recalls. Consumers are scared and politicians are responding. With a record number of recalled units over the past 18 months, it’s no surprise that this is a hot topic of discussion and that…Continue
Added by Chris Miller on January 22, 2016 at 6:20am — No Comments
Remember the film “The Italian Job”? Red, white and blue Mini Coopers were used during the heist of this amazing movie. Not that you can react the famous scene of three Mini Coopers racing through tunnels, but what you can experience is driving a great car. The new Mini Cooper has…Continue
Added by Rahul Paul on January 22, 2016 at 4:30am — No Comments
If you find yourself thinking “I want to sell my BMW”, it could be for a number of reasons. It could be that you’ve decided to stop driving, you could be in dire need of the money, or a new car could have caught your eye.…Continue
Added by Peter Thronton on January 21, 2016 at 9:30pm — No Comments
I want to start here. This may be my Jerry McGuire moment. Maybe I should end here…but this has been eating at me for a while. …Continue
Added by David Metter on January 21, 2016 at 12:59pm — No Comments
Our world is certainly changing. Due to technology and the ability to access incredible amounts of information, the consumer purchase cycle is completely different to that of just a decade ago. And, the dealership market area has changed too. Technology now enables dealerships on each coast to compete with each other…Continue
Added by Tony Orlando on January 21, 2016 at 4:11am — No Comments
Added by Ralph Paglia on January 20, 2016 at 3:30pm — No Comments
Santa Monica, CA -- January 20, 2016 – Cars Registry, a joint venture between XYZ and Uniregistry, today announced public availability of its domains ending in .Cars, .Car, and .Auto. Dealerships, manufacturers, and all other businesses can now register auto-specific domains on a first-come, first-served…Continue
Added by Crystal Hartwell on January 20, 2016 at 7:14am — No Comments
Do you feel like you're getting nowhere with SEO? It's tough to pinpoint the exact reason you're not seeing results, but there are ways you can improve your process to push through and start seeing green numbers.
Keyword research is one of the smallest things you can improve upon; however, it can make the difference between successful and unsuccessful car dealer SEO…Continue
Added by Timothy Martell on January 19, 2016 at 1:30pm — No Comments
Want to get more leads and sell more cars? You don’t need to put on a huge, costly production. On this week’s Think Tank Tuesday, get the one strategy on your website you need to change right away.
Not tomorrow, today.
Added by Paul Potratz on January 19, 2016 at 1:15pm — No Comments
I’ve talked plenty of times about disrupters entering our industry in an attempt to take sales and market share away from dealers.
The Carvanas, Beepis and Vrooms dangle carrots of lower prices and better buying experiences and tempt consumers to try a new way of purchasing their next vehicle. Now, it appears, at…
I love social media and not just because that’s a big part of how I make my living.
I spend a LOT of time on social media, specifically Facebook. So much so that I have grown to almost ignore the other platforms. I have even found myself steering clients toward focusing strictly on Facebook because it is…
Added by Jeff Glackin on January 18, 2016 at 10:30am — No Comments
Timonium, MD – January 18th, 2016-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions, is now offering the Cisco® Unified Communications Platform (UCP) for auto dealers, an integrated phone and communications system designed to improve the customer experience and streamline phone processes. Cisco's UCP helps dealerships greatly reduce incidents of lost or dropped calls, placing…Continue
Added by Erik Nachbahr on January 18, 2016 at 6:59am — No Comments
The Dealer Synergy Video Production Team produced and directed this AWESOME track that hits home with Automotive Sales Professionals all over the country. EVERYONE can relate to this…Continue
As Generation Z grows into a larger-purchase generation, it’s important for your dealership to take notice of the ways this younger generation of shoppers prefers to tackle the marketplace. The way they shop, research, and connect with businesses will affect the way your dealership chooses to communicate with and market to…Continue
Added by Joseph Little on January 15, 2016 at 2:30pm — No Comments
If you’re like most dealers, you’re probably putting time and energy into developing thank you messages. Well, it’s time to trash the thank you page and start implementing a strategy that will actually help you bring customers to the next step in the buying cycle.
On this episode of Hard Facts, Samantha is providing you with the resources you need to continue having additional conversations…Continue
Added by Paul Potratz on January 15, 2016 at 1:59pm — No Comments
Most drivers would agree road conditions and the general quality of a road surface have the most dramatic effect on tires. While this is true to a certain extent, what many drivers overlook is the effect weather can have on tire durability and effectiveness. After…Continue
Added by Anica Oaks on January 15, 2016 at 1:30pm — No Comments
An undeniable shift is happening in our industry. One that will change how we operate forever. It’s all about delivering on the customer experience with a true online buying process. AutoNation saw it. And, Carvana, Beepi and other start-ups are gaining traction. In addition, other vendors within our industry have…Continue
Added by Paul Moran on January 15, 2016 at 3:48am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals finished 2015 exactly at the 70.0% mark, squarely in line with what the company feels is a “healthy” rate of approvals.
November and December lease credit approvals slipped slightly, bringing the moving twelve-month approvals average down from a high of 77.9% back in August. Despite the end-of-year downswing, lease approvals during 2015 mirrored the broader automotive industry with rising lease…Continue
Added by John Sternal on January 14, 2016 at 9:34am — No Comments
After reading Social Media Shake-Up: Part I, you’ve learned about the social media platforms and trends expected to dominate the 2016 market. Part II will give you insights regarding how competitive…Continue
Added by Joseph Little on January 14, 2016 at 9:30am — No Comments