Professional Community for Car Dealers, Automotive Marketers and Sales Managers
According to Black Book® data, the average price of a used vehicle for model years 2010-2014 declined -2.6% during October, a significant increase from the -1.5% pace during September. Cars declined -3.3% while trucks declined just -2.0% during the month. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -13.0%.
Cargo mini vans led all vehicle segments with the highest depreciation on the month…
Added by Black Book on November 16, 2015 at 8:02am — No Comments
Albany, N.Y. – November 16th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Kaarma has completed integration with Auto/Mate's Dealership Management System (DMS). Auto/Mate's Fixed Ops Suite in its DMS now seamlessly integrates and sends customer payment and communications records to Kaarma's service applications.
"Auto/Mate makes it…Continue
Added by Mike Esposito on November 16, 2015 at 6:18am — No Comments
Why spend money on acquiring new customers when the cost is so much higher than the retention rate? What you should be talking about in your dealership is data mining. On this week’s Hard Facts, Samantha covers how to get down and dirty when it comes mining your database.…Continue
Added by Paul Potratz on November 13, 2015 at 1:00pm — No Comments
For consumers, the car shopping journey has morphed into an online, cross-device journey. Now that you’re able to appeal to consumers who are taking the cross-device journey to purchase their vehicles, it’s important to continue that momentum by bridging the gap and pulling more consumers into your dealership. As discussed in Part I, it’s…Continue
Added by Joseph Little on November 13, 2015 at 12:06pm — No Comments
Today, most people have the perception that marketing is intrusive, right? Pop ups, banner ads, commercials, e-mail campaigns and junk mail are routinely considered annoying. Well, if this is what you think, you could be wrong. In fact, according to…Continue
Added by Paul Moran on November 13, 2015 at 4:58am — No Comments
A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.
For consumers on car-buying journeys, devices and…Continue
Added by Joseph Little on November 12, 2015 at 10:02am — No Comments
Well, it’s 2015, and despite the Jetsons’ promises- I don’t have my flying car yet. I mean technically the show was set in 2062, so we at least have a few years left to hope. Flying cars or not, the…
Added by Larisa Bedgood on November 12, 2015 at 7:23am — No Comments
More than fifty percent of car shoppers are viewing dealership websites with their mobile devices, so having a mobile marketing strategy to connect with them is not only recommended, but critical for future survival. The benefits of "going mobile" are many and well documented, including the ability to make relevant offers…Continue
While iPhone and iPad users have been enjoying buyable pins, the feature is now being offered to Android users. Pinterest lovers can now shop directly from the app and choose from over 60 million…Continue
Added by Joseph Little on November 11, 2015 at 2:26pm — No Comments
High-quality educational content has many great benefits... However, is it better to keep the content on…Continue
Added by sara callahan on November 11, 2015 at 5:00am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
The Black Book Market Insights report this week shows the heavy late-year seasonal toll being felt by many car and truck segments. In fact, trucks fell by approximately -0.80%, among the largest single-week declines felt all…
Added by Black Book on November 10, 2015 at 1:53pm — No Comments
Black Book announces it is now providing the vehicle appraisal data for AutoNation Express, the online car shopping and purchasing destination for AutoNation stores throughout the U.S. The partnership allows AutoNation to provide a more seamless car shopping experience with transparency in mind for consumers.
Under terms of the agreement, car shoppers visiting any of AutoNation’s 300+ stores around the country receive an accurate trade appraisal for their vehicle when shopping for…
Added by Black Book on November 10, 2015 at 1:52pm — No Comments
I'm Going to Tell You What S.O.S. Means for Your Business
S.O.S: for dealers, it doesn't mean what you think it does! This week on Think Tank Tuesday find out how much S.O.S is costing your business and what you can do to avoid it!…Continue
Added by Paul Potratz on November 10, 2015 at 12:58pm — No Comments
The mobile industry is not just booming; it’s taking over completely.
Added by Joseph Little on November 10, 2015 at 12:35pm — No Comments
Navigating SEO is a syndicated blog series by Timothy Martell, CEO of Wikimotive. In this series, Tim breaks down ways car dealers and other local businesses can improve their SEO, offering insight into how it will benefit business. This week's column was written by Wikimotive's Mark…
Added by Timothy Martell on November 10, 2015 at 8:30am — No Comments
We keep talking about millennials in the automotive industry as though they are a new disruption, but millennials are just the next generation rising up to purchase, work, and define the economic road for the very near…
Added by Aimi Gundersen on November 10, 2015 at 8:24am — No Comments
I’ve found teaching dealerships on how to properly use social is like trying to steer a massively large ship against a swiftly moving current. Fighting decades of secrecy and the push push push advertising mindset to bring dealerships into the more transparent and community…Continue
Added by Chris Neuman on November 10, 2015 at 6:01am — No Comments
The most productive reconditioning department runs like an assembly line, using defined processes, timed steps, and streamlined communications to produce more output, eliminate waste, and get buyers looking at cars online and on the lot five to 10 days sooner, notes Dennis McGinn, CEO of Rapid Recon…Continue
Added by Jim Leman on November 10, 2015 at 6:00am — No Comments
TARPON SPRINGS, Florida., Nov. 10, 2015 – Continuing its leadership in the automotive website live chat industry, CarChat24 announced a substantial chat performance upgrade to Microsoft’s SignalR technology,…Continue
Added by Big Tom LaPointe on November 9, 2015 at 9:14pm — No Comments
Showrooming, according to businessdictionary.com, is purchasing an item online, or elsewhere, after looking at and inspecting the item in-store.
In other words, consumers will…Continue