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All ADM Member Blog Posts (9,339)

The Most Wonderful Time Of The Year

Start putting a plan together to market your upcoming sales events and begin executing it today.



Is your dealership planning ahead for upcoming sales events? There are not that many days left until Thanksgiving or Christmas, and the end of the year will be here before you know it. Don’t get caught up in the last minute panic of planning a sales event.



On this week’s…

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Added by Paul Potratz on October 10, 2014 at 10:30pm — No Comments

The Top Ten Auto News Stories of the Week: October 4 - 10

It’s Friday! Are you ready to get caught up on the Top 10 automotive news stories and blogs of the week? We’ve got some interesting content for you - new research studies, Google’s EAT, how to tweet your notes at DSES, and more!

Read on, Auto Professionals, read…

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Added by Rebecca Kon on October 10, 2014 at 1:19pm — No Comments

3 Key Components of Outstanding Service Departments

When examining the best service departments across the country, you often find that they all share common best practices that create additional service sales and gross profits for their dealerships.

These best practices combined with …

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Added by Leonard Buchholz on October 9, 2014 at 1:30pm — No Comments

7 Powerful Ways to Promote Your Business With the Facebook Boost Post Button


Hope you enjoy! Please feel free to email me any questions at RobH@NextGenDealer.com

Added by Rob Hagen on October 9, 2014 at 12:19pm — No Comments

CAR LEASE CREDIT APPROVALS HIT MORE SUBPRIME TURBULENCE IN SEPTEMBER

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of September were down at 64.5%, falling after reaching into the low 80% range during July and August. The approvals rate is an important indicator of how successful car shoppers are at getting approved for a car lease.



The approvals rate has witnessed noticeable turbulence in recent months, with SubPrime car shoppers the likely culprit. Year-to-date approvals are at 67.8%…

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Added by John Sternal on October 9, 2014 at 9:35am — No Comments

Kill Spooky Month-Ends

Every year about this time, kids’ minds turn to images of ghosts, skeletons and Teenage Mutant Ninja Turtles. To accommodate their imaginations merchants everywhere fill their shelves with Halloween costumes, candy and related stuff. 

Thinking about Halloween at the end of the month brought…

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Added by Jeff Cotton on October 9, 2014 at 6:44am — No Comments

5 Pinterest Updates Your Dealership Can Use

Last week, I mentioned 6 important social media updates you should look out for on Twitter, Facebook, and Instagram. This week, it’s all about the recent changes to Pinterest -- and boy, there are quite a few. SPOILER ALERT: Some of these update launches are still in the works, but it's good-to-know information in planning your dealership's marketing strategy on this…

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Added by Lisandra Ramos on October 9, 2014 at 6:42am — No Comments

When the Economy Is Good Is When We Must Shine!

A recent article on Science20.com, explains how customers will be less focused on price and will emphasize the customer service experience when the economy is going well.  However, when the economy…

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Added by Richard Holland on October 9, 2014 at 4:30am — No Comments

6 Technology Blunders for New Cars

Gone are the days when the drivers and passengers had to fasten belts and tolerate the overbearing intrusion of seat belt interlocking system for their safety. Today, the car manufacturers have introduced new-age safety techniques, but also with their related annoyances. Do you know safety features make driving new cars unsafe? Yes, it is quite alarming. Usually, arms or hands obstructing airbag during deployment might fly back as…

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Added by Katie Smith on October 9, 2014 at 3:27am — No Comments

Our Connections are a Reflection of How to Market a Dealership

Those in the automotive industry tend to live in a professional bubble. We love what we do for different reasons, but for many (such as me), it's a matter of working in an industry that is completely different and more challenging than others, particularly when it comes to digital marketing.

This is…

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Added by Subi Ghosh on October 8, 2014 at 6:24pm — 4 Comments

“Smart” Chat vs. Passive Chat: Study of Toyota, Lexus and Scion Dealers Proves New Smart Chat Platform Drives Huge Increase in Website Traffic Conversions

 

Comprehensive Study of 68 Dealerships using Gubagoo’s ChatSmart Platform Shows 77% Chat-to-Lead Conversion

 

West Palm Beach, FL - October 8, 2014 – A comprehensive study[1] of 68 Toyota, Lexus and Scion dealers using a next-generation “smart” chat solution versus old-school, passive chat has shown consistently high chat-to-lead conversion rates…

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Added by Crystal Hartwell on October 8, 2014 at 12:50pm — No Comments

Introduction to Google's EAT Content Rating System

In the latest addition of Google’s human search rater guidebook, the company introduced a new page rating concept used to manually rate the quality of a website and its pages. The practice of using human search raters is a crucial part of the way Google updates its search algorithm. Because…

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Added by Mark Frost on October 8, 2014 at 11:36am — 2 Comments

Jeep, Dodge & Chrysler Express Service Drive-Thru in Bergen County!

Ramsey Chrysler Jeep Dodge's New Express Service Drive-Thru in North Jersey! 

Your time is very important and at Ramsey Chrysler Jeep Dodge they know it! They have built a brand new Express Service Drive-Thru.…

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Added by Jonathan Morales on October 8, 2014 at 8:30am — No Comments

Do You Know How Many Website Visitors You Get Late at Night?

It's the quiet time. Just about everyone has it. Whether it's late at night when everyone's in bed or early in the morning before everyone wakes up, a good chunk of people do much of their important website surfing when there are fewer distractions of life to prevent them from their task at…

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Added by Jeffery Sterns on October 8, 2014 at 1:36am — 1 Comment

All-New 2015 Dodge Charger Hellcat Supercharged Edition!

Supercharged 707HP HEMI 2015 Dodge Charger Is Here! 

Dodge has done it again by extending their Hellcat package from the 2015 Dodge Challenger to the 2015 Dodge Charger Hellcat. The Hellcat…

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Added by Jonathan Morales on October 7, 2014 at 12:50pm — No Comments

How Much Do You Know About Your Shoppers?

You may think you're reaching…

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Added by Paul Potratz on October 7, 2014 at 12:46pm — No Comments

Consumers Avoid Dealer Mark-ups When Shopping Online For A Lease

The Consumer Financial Protection Bureau proposed a new rule that would allow it to oversee companies that finance car loans and leases. The new rule is designed to address…

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Added by John Sternal on October 7, 2014 at 9:30am — 2 Comments

Equifax Automotive Lender Customers Gain Access To Black Book Vehicle Value Data

Equifax Inc. (NYSE:EFX), a global information solutions company, announced that its auto lending customers will now have the added benefit of direct access to Black Book® vehicle value data and loan-to-value (LTV) model data.

 

By incorporating Black Book data with differentiated Equifax data, lenders can better evaluate LTVs at origination, migration of LTVs, collateral risk and layered risk.



Additionally, using Equifax and Black Book data gives lenders additional tools…

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Added by Black Book on October 7, 2014 at 7:06am — No Comments

Less Complaints Don’t Always Equal Increased Customer Satisfaction

It sounds backwards, at first, but when was the last time you asked your customers for a complaint or some constructive criticism?  If you’re like most dealerships, you’re doing everything you can to avoid complaints and negative reviews. In the past, you may have even ignored customers that voiced a complaint.…

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Added by Mike Gorun on October 7, 2014 at 5:30am — No Comments

Top Tips to Bear in Mind When Taking a Volvo Test Drive

Once you’ve settled on the Volvo of your choice, whether new or second hand, the next step is the all-important test drive to see if reality matches up with idea and to get a ‘feel’ for whether the vehicle model is the right choice for you as an individual. This is particularly crucial if you’re buying a second hand car from a private…

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Added by Katie Smith on October 7, 2014 at 4:10am — No Comments

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