"...you can't just throw it on there and expect it to generate more sales leads or help you sell more cars"

When the internet began to commercialize in the late 90's, you could throw up a website with a few nice pictures and you were ahead of the competition. Then you had to add your inventory just to be competitive. The same is true with live chat on your website - you can't just throw it on…

We are now in a day and age where you cannot prefer to use just a single communication method and still expect to get the best results for your dealership.

I heard this the other day from a car sales guy regarding his process for contacting customers, “I’m a phone person. I prefer to call.”

You may feel more comfortable talking face-to-face with a…

Most discussions about Social Media between automotive advertising agencies and their auto dealer clients center around R.O.I.; or their perceived lack thereof.

I accept responsibility for providing proof of my performance. However, I…

A good social media advertising campaign (or any marketing campaign at all, for that matter) should be guided by science. Testing, monitoring, adjusting, and testing again are the cornerstones of a good marketing strategy.

Much of what we do in the car business comes with assumptions. We do things that…

Every Piece of Content a Car Dealer or Automotive Marketing Professional Publishes Starts With a Trigger...

What’s Yours?

One of the ideas…

Car & Drivers 10 Best Cars List for 2014 includes the 2014 Ford Fiesta ST!

Just like the Ford Focus ST, the 2014 Ford Fiesta ST is performance engineered and designed to appeal to the younger car-generation as affordable, sporty, and fun to drive; Just ask Ken Block! Ken Block is known for driving his custom Ford Fiesta ST to it's limits and that alone has gained Ford lots of interested in the compact car market, just the…

Check it out; 

http://www.jerseyusedvw.com/

Our pre-owned vehicles are carefully selected and pre-inspected BEFORE being purchased and once purchased ran through a extensive used car inspection that is second to none. This is very important because our…

When a shopper visits your website, are they greeted at the door or left waiting like an unwanted visitor? There is one major feature you can add to your website that could mean the difference between a conversion and a bounce.

Get the Hard Facts from Samantha Cunningham at POTRATZ, and learn how to provide more opportunities to convert on your website. 

 Are you looking for a high converting website? …

by Dave Hollander, Sr Marketing Communications Manager

There’s been a lot of chatter around what is, what should be and what’s to come in…

I have a lot of vendor friends and consultants I really love.  In fact, I'm so popular, I make new friends among the vendors every day.  My dealer says I spend way, way too much time with them when I should be working.  But I just love talking to…

We all know that every social media platform has prime times and ways of engaging your target market. Secret boards are Pinterest's way of allowing you to share hidden content with your friends, family, consumers, etc.

Previously pinners were…

More than half of all online consumers – sixty-one percent, to be precise – read online reviews before deciding whether to make a purchase. Online reviews are now considered essential for e-commerce sites. They are proven sales drivers, and studies show most customers want to see some kind of informed review before they click the “buy” button.

So what happens when a disgruntled customer uses the review function to unleash a poison pen? Recent years have seen a veritable explosion…

With Friends Like These

The social media snowball continues to gather momentum. Within the last two years, Facebook has acquired photo sharing capabilities, facial recognition software, speech translation apps, mobile instant messaging, and (most…

A recent event held by Edmunds named “Hackomotive” brought together some of the brightest technology innovators in the automotive industry.

The purpose of this event was to streamline the automotive buying process for consumers. Technology and shopping portals are increasingly…

Welcome to Women Wednesdays!

Have you ever walked into a store or visited their website and seen an award that says “Voted #1 in 2010”?

Doesn’t that beg the question and make you wonder what happened since then; who has won it this year?

This situation can be likened to when car dealers have a lapse in (getting) consumers reviews on dealer review sites

– like Google, Yelp, Dealer Rater, Women-Drivers.com etc.  On our site, we have some dealers with…

DMEautomotive will present Moving Beyond Retention: A New Paradigm to Grow Your Service Business, based on original research, at the DrivingSales Presidents Club in New York City April 16^th, 2014

Daytona, FL and Salt Lake City, UT – April 2, 2014 – DMEautomotive has been selected as a finalist for the 2014 DrivingSales Most Valuable Insight Award, which was created to foster the…

2014 Ford Transit Connect Van & Wagon Coming to New Jersey. 

The Ford Transit Connect has been out for a few years but has been redesigned for 2014 with the add the 2014 Transit Connect Wagon giving this Commercial Van a purpose as a Family Van capable of towing a trailer or even a set of jet skis! …