Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Start putting a plan together to market your upcoming sales events and begin executing it today.
Is your dealership planning ahead for upcoming sales events? There are not that many days left until Thanksgiving or Christmas, and the end of the year will be here before you know it. Don’t get caught up in the last minute panic of planning a sales event.
On this week’s…
Added by Paul Potratz on October 10, 2014 at 10:30pm — No Comments
It’s Friday! Are you ready to get caught up on the Top 10 automotive news stories and blogs of the week? We’ve got some interesting content for you - new research studies, Google’s EAT, how to tweet your notes at DSES, and more!
Read on, Auto Professionals, read…Continue
Added by Rebecca Kon on October 10, 2014 at 1:19pm — No Comments
These best practices combined with …Continue
Added by Leonard Buchholz on October 9, 2014 at 1:30pm — No Comments
Added by Rob Hagen on October 9, 2014 at 12:19pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals during the month of September were down at 64.5%, falling after reaching into the low 80% range during July and August. The approvals rate is an important indicator of how successful car shoppers are at getting approved for a car lease.
The approvals rate has witnessed noticeable turbulence in recent months, with SubPrime car shoppers the likely culprit. Year-to-date approvals are at 67.8%…
Added by John Sternal on October 9, 2014 at 9:35am — No Comments
Every year about this time, kids’ minds turn to images of ghosts, skeletons and Teenage Mutant Ninja Turtles. To accommodate their imaginations merchants everywhere fill their shelves with Halloween costumes, candy and related stuff.Continue
Added by Jeff Cotton on October 9, 2014 at 6:44am — No Comments
Last week, I mentioned 6 important social media updates you should look out for on Twitter, Facebook, and Instagram. This week, it’s all about the recent changes to Pinterest -- and boy, there are quite a few. SPOILER ALERT: Some of these update launches are still in the works, but it's good-to-know information in planning your dealership's marketing strategy on this…Continue
Added by Lisandra Ramos on October 9, 2014 at 6:42am — No Comments
A recent article on Science20.com, explains how customers will be less focused on price and will emphasize the customer service experience when the economy is going well. However, when the economy…Continue
Added by Richard Holland on October 9, 2014 at 4:30am — No Comments
Gone are the days when the drivers and passengers had to fasten belts and tolerate the overbearing intrusion of seat belt interlocking system for their safety. Today, the car manufacturers have introduced new-age safety techniques, but also with their related annoyances. Do you know safety features make driving new cars unsafe? Yes, it is quite alarming. Usually, arms or hands obstructing airbag during deployment might fly back as…Continue
Added by Katie Smith on October 9, 2014 at 3:27am — No Comments
Those in the automotive industry tend to live in a professional bubble. We love what we do for different reasons, but for many (such as me), it's a matter of working in an industry that is completely different and more challenging than others, particularly when it comes to digital marketing.
Comprehensive Study of 68 Dealerships using Gubagoo’s ChatSmart Platform Shows 77% Chat-to-Lead Conversion
West Palm Beach, FL - October 8, 2014 – A comprehensive study of 68 Toyota, Lexus and Scion dealers using a next-generation “smart” chat solution versus old-school, passive chat has shown consistently high chat-to-lead conversion rates…Continue
Added by Crystal Hartwell on October 8, 2014 at 12:50pm — No Comments
In the latest addition of Google’s human search rater guidebook, the company introduced a new page rating concept used to manually rate the quality of a website and its pages. The practice of using human search raters is a crucial part of the way Google updates its search algorithm. Because…Continue
Ramsey Chrysler Jeep Dodge's New Express Service Drive-Thru in North Jersey!
Your time is very important and at Ramsey Chrysler Jeep Dodge they know it! They have built a brand new Express Service Drive-Thru.…Continue
Added by Jonathan Morales on October 8, 2014 at 8:30am — No Comments
It's the quiet time. Just about everyone has it. Whether it's late at night when everyone's in bed or early in the morning before everyone wakes up, a good chunk of people do much of their important website surfing when there are fewer distractions of life to prevent them from their task at…Continue
Supercharged 707HP HEMI 2015 Dodge Charger Is Here!
Dodge has done it again by extending their Hellcat package from the 2015 Dodge Challenger to the 2015 Dodge Charger Hellcat. The Hellcat…Continue
Added by Jonathan Morales on October 7, 2014 at 12:50pm — No Comments
You may think you're reaching…Continue
Added by Paul Potratz on October 7, 2014 at 12:46pm — No Comments
The Consumer Financial Protection Bureau proposed a new rule that would allow it to oversee companies that finance car loans and leases. The new rule is designed to address…Continue
Equifax Inc. (NYSE:EFX), a global information solutions company, announced that its auto lending customers will now have the added benefit of direct access to Black Book® vehicle value data and loan-to-value (LTV) model data.
By incorporating Black Book data with differentiated Equifax data, lenders can better evaluate LTVs at origination, migration of LTVs, collateral risk and layered risk.
Additionally, using Equifax and Black Book data gives lenders additional tools…
Added by Black Book on October 7, 2014 at 7:06am — No Comments
It sounds backwards, at first, but when was the last time you asked your customers for a complaint or some constructive criticism? If you’re like most dealerships, you’re doing everything you can to avoid complaints and negative reviews. In the past, you may have even ignored customers that voiced a complaint.…Continue
Added by Mike Gorun on October 7, 2014 at 5:30am — No Comments
Once you’ve settled on the Volvo of your choice, whether new or second hand, the next step is the all-important test drive to see if reality matches up with idea and to get a ‘feel’ for whether the vehicle model is the right choice for you as an individual. This is particularly crucial if you’re buying a second hand car from a private…Continue
Added by Katie Smith on October 7, 2014 at 4:10am — No Comments