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All ADM Member Blog Posts (9,195)

How is the your dealership DNA determined?

Data Driven Dealerships – Sell More Vehicles

 

In dealerships today, we have more stored data than ever before, the issue is that dealers do not know what to do with this information or even realize the value of this data.

So, data is only information gathered over the years through sales and service right?

No way, data that is held in your DMS system is the brain of the dealership, it helps every part function and streamlines processes and makes the body run…

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Added by Dani Lunsford on September 5, 2014 at 8:40am — No Comments

Search Engine Optimization: How it Can Boost Traffic to a Company Website

Search engine optimization is one of common strategies that you can employ to get your business the market recognition and share that it deserves. If this strategy is implemented well, you can be guaranteed of landing new customers thorough emphasis that is put on the company’s website.…

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Added by Manny Luna on September 4, 2014 at 10:00pm — No Comments

Sign Up For the Internet Sales 20 Group in Partnership with the MSADA before seats SELL OUT… Again!



http://www.internetsales20group.com 856-546-2440

Sign Up For the Internet Sales 20 Group in Partnership with the MSADA before seats SELL OUT……

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Added by Sean V. Bradley on September 4, 2014 at 7:33pm — No Comments

An Announcement from Ron Burgundy About Car Dealerships



Dave Hollander, Cobalt Online Marketing Manager
by Dave Hollander, Cobalt Online Marketing Manager

"Ladies and gentleman, can I please have your attention? I’ve just been handed an urgent and horrifying news story. And I need all of you to stop what…

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Added by Cobalt on September 4, 2014 at 1:00pm — 2 Comments

DrivingSales Executive Summit Announces 2014 Breakout Speakers

Expanded roster of presentations selected by a dealer panel; topics range from wearable tech, social media, mobile marketing and SEO to F&I, service, location-based and website strategies, and more; breakout presenters include some of the auto industry’s most innovative dealer executives and thought leaders

 

 

Salt Lake City, UT – September 4, 2014 –…

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Added by Crystal Hartwell on September 4, 2014 at 11:40am — No Comments

Heat Related Deaths Due to Lack of Acclimatization Programs

extreme heat

A report released by the Centers for Disease Control and Prevention (CDC) shows that the primary risk factor for heat related illness and deaths is due to the lack of acclimatization programs. Acclimatization is an important part of heat safety, allowing workers to gradually build up their workloads and exposure to…

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Added by Rebecca Ward on September 4, 2014 at 11:00am — No Comments

Using Total Rewards as a Recruitment Tool Part 2

total rewards

Last week we discussed the value of total rewards for a dealership. Through the implementation of total rewards, prospective and current employees can be attracted, motivated, and retained. We now know that through…

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Added by Rebecca Ward on September 4, 2014 at 10:58am — No Comments

Using Total Rewards as a Recruitment Tool Part 1

compensation

For some, a job is just a job, for engaged, productive employees, a job is so much more. Engaged employees are looking for a job that has the whole package- a well-paying, flexible job that includes benefits and work-life balance. It isn’t enough to simply have an open position at your company;…

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Added by Rebecca Ward on September 4, 2014 at 10:30am — No Comments

Is Your Marketing Really Working?

With so many options available when choosing how to allocate marketing budgets, dealers are increasingly finding themselves conflicted over what to use. Every dealer wants to know whether their marketing is producing results – whether that is in sales or service. And all vendors will attempt to show…

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Added by Jamil Zabaneh on September 4, 2014 at 7:30am — No Comments

MY LIVE MARKETING Makes Strides to be the Forefront Data Partner for Multi Roof Automotive Groups in the Nation

MY LIVE MARKETING is proving to be the Visionary Pioneer in the Automotive Data Community, by helping Large Groups Excavate, Reconnect and Conquest Existing Customers

 

 

LIVE MARKETING, a data driven marketing engine, gets extreme dealer satisfaction by helping them sell 25% more vehicles.  Martin Saavedra JR, Visionary Pioneer in the Data Community, and developer of LIVE MARKETING is over whelmed with the tremendous response from Dealer Principals…

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Added by Dani Lunsford on September 4, 2014 at 7:10am — No Comments

How Job Hopping Became Acceptable and How You Can Change It

When developing an employee retention strategy, a business must ultimately consider salaries. There’s no doubt that a long-term employee will feel slighted if a new employee joins at a higher pay. Chances are they may even feel slighted if the new employee receives the same wage. In the automotive…

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Added by Richard Holland on September 4, 2014 at 7:00am — No Comments

How to Evaluate Your Live Chat Provider

You signed up with a live chat provider because you believed it would be beneficial to your dealership’s business.

So how often do you check to ensure they are delivering the results you were told to expect from the beginning?

We recommend that you evaluate your live chat provider or your internal chat team every month.

Below, are the important benchmarks you should be…

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Added by Rebecca Kon on September 3, 2014 at 1:02pm — No Comments

Take the Fantasy out of Measuring Your Advertising ROI



Rob Campbell, Cobalt Reputation Management Specialist
by Rob Campbell, Performance Improvement Consultant

I was a Moneyball fan before it was cool to be a Moneyball fan. The best-selling book, …

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Added by Cobalt on September 3, 2014 at 12:25pm — No Comments

"Why Most Grammatical Errors and Grammar Mistakes are Forgiven in the Internet World"

David Ogilvy once said, “I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.” Ogilvy has been called “the father of advertising” and if the Internet is anything, it is…

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Added by Manny Luna on September 3, 2014 at 11:30am — 1 Comment

Empowering Women at Your Store: What's in it For You

In today’s competitive marketplace, women buyers are crucial for auto dealers' success. Just take a look at numbers and reported growth opportunities in a recent Wall Street Journal article.

It may be no surprise that car buying is an emotional…

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Added by Anne Fleming on September 3, 2014 at 9:23am — No Comments

In Leasing, U.S. Car Dealers Should Follow Canada's Lead

When it comes to lease programs, should U.S. Auto dealers take a page out of the Canadian dealer model? National car lease marketplace, Swapalease.com, works with customers in both countries and observed key differences in how lease programs are structured, with particular emphasis on the transfer of ownership elements between individuals:

  • Higher lease penetration rate in Canada, upwards of 40% on many vehicles (cars are also more expensive there)
  • Leasing transfers…
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Added by John Sternal on September 3, 2014 at 8:06am — No Comments

Don’t Get Blacked Out In Your Own Market

With NFL football fans gearing up for another season, DIRECTV is once again offering new customers the 2014 NFL Sunday Ticket for free along with deeply discounted prices and an upgraded DVR Genie on several of the programming packages.  What’s the catch?  The special prices are valid for only the first twelve months…

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Added by Mike Gorun on September 3, 2014 at 6:00am — No Comments

Why is Search Engine Optimization so Difficult?

What is SEO?

 Search engine optimization (SEO) is a way of making a web page or website more visible or easy to find when searching. This is done by implementing ways that make the site to achieve higher rankings.There are a number of reasons as to why search engine optimization can prove to be hard for some businesses.…

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Added by Manny Luna on September 2, 2014 at 11:30pm — No Comments

Your Message Must Match the Marketing Venue

Let's call it what it is. This is a post about active digital marketing versus passive digital marketing. It's one that covers two of the types of marketing disciplines that are near and dear to my heart, but more importantly it lays the groundwork for an understanding of the various marketing styles…

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Added by J.D. Rucker on September 2, 2014 at 6:09pm — 2 Comments

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