Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Ken Beam on November 7, 2013 at 3:28pm — No Comments
There's no question Pinterest is a growing force in the social media marketing arena. Not just for posting recipes and fashion tips, "Pinning" now reaches both male and female consumers with a broad array of interests. The fact that the site drives more traffic than Twitter, LinkedIn, Reddit and Google+ combined should make dealerships sit up and take notice. The following tips will…Continue
Added by Richard Valenta on November 7, 2013 at 1:00pm — No Comments
I know the feeling. Despite having worked every weekend for the last two years, I know the desire to let it all go and just focus on the important things in life like faith and family. I'll get there, someday, but you can get there now and still be strong at social media management.
See, the challenge is that social media for business is ever-so important.…Continue
Added by J.D. Rucker on November 7, 2013 at 1:00pm — No Comments
Don’t you hate to hear your customer say “no”? You spend a lot of time and energy with a customer and when you get to the final stage of the sales process, the customer says the dreaded “no” word. You were all excited and hoping for a sale and then poof, the air goes out of your sails. The good news is that you can change from getting “no” answers to “yes” answers.
First, you must recognize that getting a “no” answer isn’t accidental or bad luck. When a customer gives you a…Continue
Added by Mark Tewart on November 7, 2013 at 9:00am — No Comments
Most companies are using a sales process that dates back several decades. It was probably wrong then and it most definitely is wrong now. Now, don’t get me wrong. It’s not the process I object to; it’s some of the things you’ve been taught to do in it.
Let’s look at some of the bad advice you…Continue
This new development from Peugeot-Citroen is yet another big development to compete with the massive batteries and price tag of the earlier…Continue
Added by Jon Floyd on November 6, 2013 at 3:54pm — No Comments
Is newer always better? It’s a question that has been debated since the first new thing was released over the first old thing, but we’ve never really come to a consensus. Personally, I think that older is often times better (like in the picture above) but if there’s one instance where newer is the way to go, it’s SEO…Continue
Many of us who have been doing the hybrid search/social game for long enough remember what it was like to discover Tumblr. I got in pretty early and was able to get Social News as one of my Tumblogs, a pretty decent subdomain that is…Continue
Added by J.D. Rucker on November 6, 2013 at 12:30pm — No Comments
“Where you at?” As someone trained to communicate, hearing this mauling of the English language is one of the most frustrating experiences in the history of the universe – yes, the whole universe! Probably the next most frustrating moment is clicking on a LIVE CHAT icon and having nobody home. Kind of like when your friend invites you in for a beverage and TV ballgame and didn’t…Continue
Added by Big Tom LaPointe on November 6, 2013 at 12:07pm — No Comments
"How To Sell 30+ Cars & Make OVER $130,000 Per Year" Workshop For The Greater New York Auto Dealers…
Added by Sean V. Bradley on November 6, 2013 at 10:50am — No Comments
“The more things change, the more things stay the same.” This quote can be an accurate reflection of most industries. With all the massive changes underway in the automotive industry, the majority of the industry operates in much the same way as it did 50 years ago.
One small part of an industry begins to change and reaches what Malcolm Gladwell termed in his book the “tipping point.” That tipping point allows the change to gain momentum and become norm for an industry. This…Continue
Added by Mark Tewart on November 6, 2013 at 9:00am — No Comments
3 Birds Marketing, LLC, a business specializing in digital marketing software for the automotive vertical, received national certification as a Women’s Business Enterprise by the Greater Women’s Business Council, a regional certifying partner of the Women’s Business Enterprise National Council (WBENC). Read more: …Continue
Deciding how much attention that one should pay to competitors is an age old problem and one that comes with a lot of conflictual opinions. Car dealerships obviously need to have an idea of what others are doing in their area. But being obsessed by the competition is a very poor idea that could lead to serious problems. Let’s take a closer look at why you don’t want to pay too much attention to what your competitors are doing.
Don’t Be Reactive, Be Proactive
Added by David Farmer on November 6, 2013 at 4:41am — No Comments
You already have the passion, drive, and excitement. Learn what you're missing to become a great salesman. Follow these four steps to success. That's this week on Think Tank Tuesday.
Added by Paul Potratz on November 5, 2013 at 1:43pm — No Comments
Let's state this for the record. I am not convinced that using the new image features on Twitter is the best way to go when it comes to marketing your business. It still smells too much like spam and if it's not handled properly it could do more harm than good.
With that said, there are definitely instances when it could do VERY well,…Continue
Added by J.D. Rucker on November 5, 2013 at 12:00pm — No Comments
[Originally a blog comment response to JD Rucker's article: The Three Numbers to Watch on Facebook Posts - my comment became too long so I turned it into an industry Question piece.]
The automotive industry is lacking the tools it needs to achieve excellence in data management and insights to better business decisions in the digital…Continue
Everyday managers walk into their dealerships in the morning and start their day with tasks or TO-Do list items. Unfortunately, those items rarely involve direct interaction with their sales team. The ultimate place for managers to be is in front of customers and salespeople.
Salespeople need interaction and input. If a manager allows a salesperson to direct their own day by their own design without input and coaching, the results will often be lackluster and will lead to…Continue
Added by Mark Tewart on November 5, 2013 at 9:00am — No Comments
A thermometer is a follower. It reflects the temperature of its environment. A thermometer is a device that reacts to whatever is going on. If the temperature is hot, it tells you so. If it’s cold, the thermometer reflects that reality as well. It’s a dumb instrument in the sense it doesn’t contain…Continue
Added by Al Mosher on November 5, 2013 at 7:30am — No Comments
I came across an excellent blog article recently that discussed the different forms of loyalty that exist in the car business. In this article, the author described three levels of customer…Continue
How's your public image looking? Are people associating the right things with it?
Developing your public image can sometimes feel like throwing time, effort and money into an endless black hole. With so many ways to project your desired image, from advertising and social media (and then again which one?) to print and media outlets, it can seem like you can't keep all the plates spinning. That's why its important to use a bit of public image jui-jitsu and use certain…Continue
Added by Joshua Pullan on November 5, 2013 at 2:30am — No Comments