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All ADM Member Blog Posts (12,316)


Influencer
How Dealers can Post Successfully on Facebook [Infographic]

This is a topic that has been covered so many times that one might wonder how it keeps popping up. The reality (from a content perspective) is that Facebook posting best practices is the gift that keeps on giving. It’s frustrating to dealers and annoying to bloggers, but at the end of the day there’s one simple…

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Added by J.D. Rucker on March 17, 2013 at 7:00am — 5 Comments


Influencer
Facebook Promoted Posts Explained

It is always important to understand the tools and opportunities that are offered to you to help expand your brand. In this instance, learning what a Facebook Promoted Post is and does for your Facebook…

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Added by Erin Ryan on March 16, 2013 at 12:00pm — No Comments


Influencer
Creating Content Is Like Going Potty?

When my wife and I were in the process of potty training our toddler; CORRECTION: When my wife was in the process of potty training our toddler (I liked to think of myself as the fan that cheered him on from the bleachers), we tried a million different “strategies” to get the idea of going potty to stick in his head.



After…

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Added by Michael Cirillo on March 16, 2013 at 10:30am — 6 Comments


Influencer
Are Small- and Mid-Sized Conferences Better than the Big Ones?

How to Run Your Dealership By The Book

This past week, I had the pleasure of attending two conferences that were completely different from one another. The week started (well, last week ended) with attending the infamous SXSW conference in…

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Added by J.D. Rucker on March 16, 2013 at 7:00am — 2 Comments


Influencer
You Have A Lot of Work to Do..

Last month, my focus for the article was on "why" today's automotive professional needs to build a personal brand.  Now that I've convinced you that it's an amazing idea that will help you dominate your marketplace, I'm going to go into more detail on how to develop yourself into the…

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Added by Robert Wiesman on March 15, 2013 at 7:30pm — 3 Comments

Band-Aids don't cure Cancer!

This one isn't going to make me any friends, but I believe it wholeheartedly and feel that it needs to be said...

I was asked a couple days ago by two different prominent people in the industry the following question: Can you outsource your reputation to a vendor? I’m of the opinion that with a proper definition of the term “reputation,” the short answer is, “No.”

What is “Your Reputation?”

Merriam-Webster’s Learners dictionary…

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Added by Ryan Leslie on March 15, 2013 at 2:32pm — 9 Comments


Influencer
Titles Affect Blog Traffic Instantly

There are all sorts of tips, tricks, and techniques to drive more traffic to a blog. They usually involve either paying for it in some way, improving an avenue such as through search engine optimization, or building subscribers. The reality is this – all of these things take time. What doesn’t take time other than the effort that is required to make it…

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Added by J.D. Rucker on March 15, 2013 at 7:00am — 22 Comments

Use Social Media "Big Data" to Create Dealership Content Marketing Strategy

Mining Social Data to Create a Content Strategy

Edited and revised from article written by  for …

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Added by Ralph Paglia on March 14, 2013 at 8:11pm — 6 Comments


Influencer
From the NCM Institute: The Big Deal About Big Data Written by: Russell Grant

Written By: Russell Grant

From speakers at NADA workshops to automotive manufacturers in trade publications to vendor product advertisements online, everyone is talking about how big data is changing the future of marketing in our industry. But most of the GMs I talk to aren’t nearly as concerned with the marketplace and the direction it’s taking, as they are with their business and where it’s going. They want to know two things—how can big data save me money and how can it sell more…

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Added by Garry House on March 14, 2013 at 2:44pm — No Comments


Influencer
Will Fisker crash & burn? No money and now Henrik Fisker resigns...

Pioneering luxury hybrid car company Fisker Automotive continues to struggle more than Kobe Bryant and the Los Angeles Lakers.

Reports surfaced yesterday that Henry Fisker stepped down, citing disagreements "with the Fisker Automotive executive…

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Added by Big Tom LaPointe on March 14, 2013 at 10:30am — No Comments


Influencer
Choosing Whether to Bring God Into Social Media Marketing

Cross

There’s something that is often missing in marketing and it’s even harder to find when you put the words “social media” in front of “marketing”. It’s God.

It is politically correct to keep religion away from business. We are part of the all-inclusive society where differences are ignored and disagreements are…

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Added by J.D. Rucker on March 14, 2013 at 7:00am — 16 Comments


Influencer
January Shows Improvement in Auto Lease Credit Approvals

AUTO LEASE CREDIT APPROVALS INCREASE IN JANUARY

 

National car lease marketplace Swapalease.com reports its latest lease customer credit approval information, with positive trends continuing into 2013. According to U.S. Bank data, January credit approvals on Swapalease.com were 23.1% higher compared with the…

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Added by John Sternal on March 14, 2013 at 6:31am — No Comments


Influencer
Are More Clicks the Secret to Success?

The focus of your digital strategy should be on driving the maximum number of clicks to your web site. Is that statement Fact of Fiction?  Watch this week's Think Tank Tuesday and find out.

Added by Paul Potratz on March 14, 2013 at 5:59am — No Comments


BPO
How to Respond to a Negative Review

A few months ago, we wrote about how Yelp is cracking down on paid reviews (check it out here) and that they were increasing their filtering service to try to deter companies from producing fake reviews. Now, along with the help of Yelp CEO Jeremy Stoppelman, chatmeter would like to give some tips and advice on responding correctly to reviews. Responding to reviews can be an extremely helpful tactic…

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Added by chatmeter on March 13, 2013 at 11:31am — No Comments


Influencer
Keep Your Warriors Happy!

At ActivEngage we know that a happy employee will result in better services for your dealership and your online customers that chat. We take pride in keeping our Virtual Sales Associates (VSAs) happy and we do so by offering a multitude of perks and benefits.

I’m bringing this up because keeping your warriors happy (i.e. corporate culture) is…

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Added by Ketty Colom on March 13, 2013 at 11:10am — No Comments

Email Marketing: Timing May Not Be Everything, But It Does Matter!

Experian Marketing Reports that most Car Dealer sent targeted email campaigns are deployed in AM – Yet, the Best Results are seen with Emails sent in the Evening...

As…
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Added by Ralph Paglia on March 13, 2013 at 11:00am — 2 Comments


Influencer
First Class Educators To Host Two ADM Scholarship Winners At Automotive Boot Camp

First Class Educators (FCE) has announced a scholarship opportunity, exclusive for ADM members, for the upcoming 2013 Automotive Marketing Boot Camp. 

 

Two…

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Added by Carrie Hemphill on March 13, 2013 at 10:00am — 4 Comments


Dealer
Cars.com vs. AutoTrader.com - Do We Really Need Both? What do YOU think? We`d like to know.

To the ADM Community Members,

 

I would like to get your thoughts in regards to this....... Cars.com vs. AutoTrader.com - Do We Really Need Both??

 

Currently we are reviewing various 3rd Party sources and measuring the ROI with each of these vendors as we are exploring the possiblity of eliminating one or two and allocating these funds towards another vendor of choice. In other words, "Shaving the Fat" or nixing the weakest link.

 

Here`s…

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Added by Ken Beam on March 13, 2013 at 7:55am — 33 Comments


Influencer
Exploring the Surface of Getting Social Signals the Right Way

One of my many search and social conspiracy theories (of which often turn out to be true) is that the Penguin algorithm update on April 24, 2012, was actually two updates. There was a public update that went after low-quality links, splogs, and other SEO linking tactics. This sent shockwaves through the search engine…

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Added by J.D. Rucker on March 13, 2013 at 7:00am — No Comments

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