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All ADM Member Blog Posts (13,199)

Entry Level Cars Show A Reversing Trend?

Last week marked the completion of five years of these weekly market updates and almost 2.5 years of monthly specialty market updates. We trust this venue has provided insight for each of your businesses, and that it has brought profitable results. We thank each of you who have called or emailed various comments and questions during this time. So let’s get started on year number six.



The activity within the editors’ analysis and the required value adjustments definitely picked up…

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Added by John Sternal on September 16, 2013 at 12:57pm — No Comments

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Automotive Digital Marketing Professional Community Visitor Activity for the most recent 30 day time period...

 

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Added by Ralph Paglia on September 16, 2013 at 12:00pm — No Comments


Influencer
Obesity is now a disease; what does this mean for your dealership?

The American Medical Association has officially termed obesity as a disease, defined as “a multi-metabolic and hormonal disease state.” This change in definition will affect dealerships in a variety of ways, including potentially increased insurance coverage, leave and other accommodations, and wellness plans.

At this point, the courts are debating whether or not the change in obesity definition will also rise to the level of declaring obesity as a disability. Currently, the…

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Added by Rebecca Ward on September 16, 2013 at 9:00am — No Comments


Influencer
Make Money Mondays With Sean V. Bradley - Automotive Sales - Showroom New Hire Tips & Advice



http://www.makemoneymondays.net

Make Money Mondays With Sean V. Bradley - Automotive Sales - Showroom New Hire Tips &…

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Added by Sean V. Bradley on September 16, 2013 at 8:25am — No Comments

"Yeah, but look at my arms..."

For those of you that attended Brian Benstock's excellent session at AutoCon, here is a visual aide:

Brian's point was that focusing on one KPI at the expense of others is NOT success. If this guy's biceps represent gross and his calf's represent turn, there is an obvious imbalance for management to…

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Added by Ryan Leslie on September 16, 2013 at 7:13am — No Comments

Dare To Be

I’m sure you have seen the slogan/ tag line I have used for my new company, Success 8760, on the website. The 8760 in my company name comes from the number of hours in a year. That is,  8760 = 24 x 365. For me, and hopefully for you, Dare to Be 24/365 means to do whatever is necessary, to dare to be a…

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Added by Al Mosher on September 16, 2013 at 6:54am — No Comments

The Eye, The Brain and The Auto conference

share visions for driving

Autonomous vehicles, distracted driving, the safety of aging drivers and more will be on the docket this week as some of the world’s leading researchers meet in Dearborn to discuss the relationship between eyesight and driving.

There’s remarkably little data to support what many people believe are established facts about those topics,…

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Added by Jon Floyd on September 16, 2013 at 6:31am — No Comments

Williamsen aims to differentiate Lexus from Toyota

Taking the lead: Williamsen aims to differentiate Lexus from Toyota, focus on design

Paul Williamsen is the national manager of Lexus International, which means he is responsible for education and training for Lexus dealers and distributors around the world. He is the point man to ensure best practices are shared globally and…

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Added by Jon Floyd on September 16, 2013 at 6:29am — No Comments

Gubagoo Launches Innovative Behavioral Scoring and Engagement Technology that Transforms Dealership Websites into Lead Generating Engines

Adopted already by over 700 dealerships, Gubagoo’s “B.E.A.S.T.” technology turns a dealership’s website into a tracking, scoring, engaging and sales converting environment; majority of dealerships report their Gubagoo-powered sites are driving at least 200 additional leads a month - with 1 in 7 converting to sales

 

West Palm Beach, FL – September 16, 2013 Gubagoo Inc., a revolutionary new platform for dealership…

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Added by Crystal Hartwell on September 16, 2013 at 6:10am — No Comments


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Organic SEO and Paid Search- How Are You Marketing?

Based on the observations made by Paul Rushing on the statistics I used in this post, I decided to take them out.

I'd like to…

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Added by Bill Cosgrove on September 15, 2013 at 5:00pm — 2 Comments


Influencer
Vin Recall Tool Now Required

The US Department of Transportation’s Nation Highway Traffic Safety Administration (NHTSA) now requires automakers and motorcycle manufacturers to provide a VIN recall tool on their websites in an effort to increase safety. While several automakers already offer this feature, those who do not will have until next year (August 14, 2014) to comply with the final rule. Consumers will be able to quickly and efficiently check for uncompleted safety recall that affects their vehicles. This will be…

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Added by Rebecca Ward on September 14, 2013 at 9:00am — No Comments


Influencer
Skylink vs LoJack

http://www.inilex.com/Corporate/Products/SkyLink

SkyLINK: The Next Generation in Theft Recovery

See the Video SkyLINK can help law enforcement locate a SkyLINK-equipped stolen vehicle with pinpoint accuracy and recover it swiftly. A tracking device like SkyLINK makes a stolen vehicle a…

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Added by Clarence U Romero on September 13, 2013 at 2:05pm — No Comments


Influencer
Does the findings of this latest JD Power Automotive Internet Shopper study surprise you?

During the Initial Shopping Process, JD Power says that More Than One-Half of Gen Y Internet Shoppers Are Open to Considering "Any" Vehicle Brand. This is why it is so important to be dialed in with your online Marketing efforts!

J.D. Power Reports:

During the Initial…

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Added by Keith Platt on September 13, 2013 at 11:30am — 3 Comments

Don’t Be Afraid of Content

Content. That word scares a lot of dealerships. They’re told they need it from every vendor, at every conference and in every article. They need it for SEO, for blogs, social media, and their website. Advertisements? No problem. They have tons of cars and know what is a good deal in their market. They have ad agencies…

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Added by sara callahan on September 13, 2013 at 8:11am — 15 Comments

investigation of dealers that opposed TrueCar

investigation of dealers that opposed TrueCar

The Federal Trade Commission is investigating whether dealers colluded to  hurt TrueCar Inc. in 2011 and 2012 over vehicle price competition fostered by  the online shopping site.

In a letter to dealers, the FTC said it is investigating whether some  companies in the…

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Added by Jon Floyd on September 13, 2013 at 8:05am — No Comments


Influencer
Sexual Harassment and You

Despite that a fact that sexual harassment is a very serious subject, at times it is still used as fodder for comedy, most recently on the John Daily show. San Diego Mayor Bob Filner made his debut on the show when he was accused of sexual harassment.  Do you know what sexual harassment is and when it’s happening in your dealership? Bob Milner claimed he didn’t. Learn about sexual harassment and inappropriate conduct with the Eww-O-Meter and John Daily in this entertaining John Daily…

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Added by Rebecca Ward on September 13, 2013 at 8:00am — No Comments


Influencer
The Power of Mobile

On April 3rd, 1973, Dr. Martin Cooper, a Motorola researcher and executive, used the first mobile phone, weighing 1.1kg and measuring 23 cm long – a stark contrast from today’s sleek and feather-light mobile phone.

Fast-forward to 2013 and mobile phones have become an almost irreplaceable tool, from sharing ideas with friends on social media, to researching and buying a new car, this technology offers unrivaled capacity to empower the individual and the collective alike.…

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Added by Matthew on September 13, 2013 at 6:16am — No Comments


Influencer
Car Leases Show Steady Increase From Last Year at 2.1%

wapalease.com, the nation’s largest car lease marketplace, reports average car lease prices increased 2.1% year-over-year based on listings entering the market during August. Prices on leases averaged $590.38, up from $578.06 at the end of August 2012.



The Swapalease.com marketplace records actual monthly payments based on contracts from lessees who’ve listed their vehicles for transfer each month. The least expensive lease listed during August was a 2012 Smart Fortwo at $130.00…

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Added by Carroll Nguyen on September 12, 2013 at 3:00pm — No Comments

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