Professional Community for Car Dealers, Automotive Marketers and Sales Managers
In March, I had the opportunity to speak to car dealers in Holland. An automotive industry magazine based in Holland did an interview with me and they just sent me the video of their interview.
My host was a very cool company that is innovative online car sales. https://www.nieuweautokopen.nl
Added by Brian Pasch on April 23, 2013 at 3:23pm — No Comments
Added by Ken Beam on April 23, 2013 at 1:55pm — No Comments
Following is the latest Used Car Market Report from Black Book. It seems that price is the value driver in the market information from this past week. There have been reporting periods where slightly more Average condition vehicles than Clean were adjusted and generally with more increasing adjustments on the Average condition units. This past week was the strongest example of this. More than 216 Average condition…
Added by John Sternal on April 23, 2013 at 12:57pm — No Comments
Did you know that understanding your shoppers could make a big difference in what your bottom line is? What does online advertising mean to you? Do you how to deliver the proper message to your customers online? Watch this week's Think Tank to and find out how you can stop missing your opportunity to sell more.
Added by Paul Potratz on April 23, 2013 at 12:04pm — No Comments
Facebook recently released a new and improved method for targeting potential customers through their site. The tool has enhanced Facebook’s Power Editor and given advertisers the opportunity to choose from over 500 categories.
With Facebook’s Power Editor there are nearly endless possibilities to target your target customers. Utilizing data from partner agencies, dealerships are now able to target consumers by body style, Manufacturer, and even vehicle age.…Continue
Added by Lillian Lockhart on April 23, 2013 at 10:41am — No Comments
It seems like just the other day our dealer group was talking about a possible CRM switch within the group; learning about the features and benefits of a new CRM system and leveraging its ability to execute our acquisition and retention strategies . Fast forward four months to today. CRM rollouts are complete, all stores are live and possibilities are endless.
Going into the “busy season”, I present you all with the following questions. Do you define growth as a measurement of effort?…Continue
Added by Benjamin D. Freedman on April 23, 2013 at 9:04am — No Comments
Evidence gathered from top retail groups, including auto dealerships, indicates that employee loyalty directly affects customer loyalty and thus business results.
Dealer operators and their managers…Continue
Added by Mike Gorun on April 23, 2013 at 7:37am — No Comments
Authenticity = Customer Loyalty
Do you feel that the Internet has destroyed customer loyalty? Many dealers do.
ALBANY, N.Y. – April 22nd, 2013 – In a recent survey conducted by Auto/Mate, more than 100 dealers were asked what the most important consideration was when choosing a new Contact Relationship Management (CRM) system. Whether the system integrates with their dealership management system (DMS) was ranked as the most important, with cost being the second most important consideration. To guide dealers through the…Continue
Added by Mike Esposito on April 22, 2013 at 8:06am — No Comments
Today's car shopper prefers a mobile-responsive experience. Tomorrow's search ads demand it...
In an attempt to drag all of its advertisers into the new multiscreen reality, willingly or otherwise, Google recently…Continue
Added by Brian Pasch on April 21, 2013 at 7:30pm — No Comments
Phone process is arguably the most common customer contact. It drives our Market Share and our Customer Retention. But would you agree that most automotive dealerships fail to come even close to the chosen CRM’s potential to increase our…Continue
We work to make money. That’s the point. While many of us find fulfillment through our work, it still normally comes down to money as the driving force that gets us up in the morning, puts us in our cars, and heads us down the road to our job. While money might be the motivating factor for having a job, it’s not the most important motivator for keeping employees…Continue
I was CC'd on this email…
Social media is increasingly influencing how people buy cars and interact with dealerships. Dealers receive more follows and higher engagement on Twitter than Facebook, yet most are spending more money on Facebook.
Join PCG Digital Marketing's Christine…Continue
Added by Brian Pasch on April 19, 2013 at 12:37pm — No Comments
Here is the latest used car market report from Black Book. As the editors came back from auctions over the past week their observations and resulting comments indicated that many dealers were not bidding as aggressively, a sign that retail had been slower recently and they just didn’t need to replace previously sold units.
There is still enough…
Added by John Sternal on April 19, 2013 at 11:09am — No Comments
The question is: do you know which data about your dealership will influence how you rank in local search…Continue
Added by Jerry Hart on April 19, 2013 at 11:00am — No Comments
Yelp’s review filter drives both Yelp’s value and its greatest frustration among car dealers. Invariably people complain when good reviews are filtered out, although not when bad ones are filtered, of course. But what makes Yelp…
Added by Stephen Murphy on April 19, 2013 at 8:30am — No Comments
I just got back from Jim Ziegler's Internet Battle Plan in Detroit, and it was a great time of learning, collaboration, and lively conversation. I was impressed with the quality content presented by the speakers.
One workshop I added was…Continue