Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Throw your CRM away. A CRM often becomes too much like a multitasking Swiss Army knife, when what you need to really sell more cars is something simple and powerful.
As CRM vendors bolt on different applications, the proverbial Swiss Army Knife philosophy emerges. Is it practical for cutting a steak? Or is it a 12-in-one tool with pliers, toothpicks, tweezers, and multiple blades – something complicated and bulky and not as simple as a serrated steak knife?
Added by Jeff Cotton on June 10, 2013 at 11:30am — No Comments
The days of going to a dealership to "talk" about cars are entering a dinosaur phase. Car manufacturers are successfully using Twitter, YouTube, Instagram, Facebook and Pinterest to "reach" car buyers. I reached out and talked to Volkswagen…
There are those who think that Facebook and Twitter are the only relevant social networks when it comes to business. There are those who go so far as saying that Facebook is all that you need. In truth, both may be right, but that’s strictly from a social perspective. Once you throw search into the equation, Google+, Pinterest,…Continue
Added by J.D. Rucker on June 10, 2013 at 6:30am — No Comments
[Note: I just saw this and wanted to congratulate Keith. I thought the ADM community would appreciate this in light of his extensive involvement and participation over the years.]
Dear General Manager or Owner,
There is a good chance that you are reading this because you were given the link by your internet manager or marketing manager. That's a really good sign - it means that you have someone on staff who is keeping up with the cutting edge automotive digital marketing…Continue
"All we have is shadows of information," he said. "We are finally learning some things. We need more whistleblowers."Continue
Added by Bill Cosgrove on June 8, 2013 at 7:01pm — No Comments
There are always going to be those who are real experts offering real products or services with proven strategies and the ability to make changes to their techniques as the market and industries change. There are also always going to be those who put on the uniform, slide on the…Continue
The penetration of hybrid and plug-in cars is growing, but ever so slightly. The primary driver today is as much related to the CAFÉ standards causing manufacturers to step forward with these new products, as it is related to pure consumer interest and demand. With there now being over forty hybrid-related offerings and another dozen plug-in vehicles, the overall volume is growing. According to…
Added by John Sternal on June 7, 2013 at 2:08pm — No Comments
http://konig.co/autocapturehttp://j.mp/autoclosesapp Are you a hunter or farmer For so many years, we have struggled as an industry when it comes to follow up. Then, companies like Clients for Life and came along and started sending our follow up letters for us. All we had to do was sign it and mail it. This gave us more time to focus on working with the customers who were on the…Continue
Added by Mathew Koenig on June 7, 2013 at 10:31am — No Comments
Dealerships are typically slow to embrace technology. In some cases, it’s for budgetary reasons and for others it’s out of a lack of a sense of need. A recent article in WardsAuto.com reinforced the need for dealerships to…Continue
Added by Richard Holland on June 7, 2013 at 8:25am — No Comments
During a discussion with a potential client, something came up that surprised me. It shouldn’t have considering the types of information that are floating around the internet and being spread by “gurus,” but it did.
“I post pictures to Facebook and links to Twitter,” she told me.
That was the sum of their strategy. In a way it sort of made sense – rather, I…Continue
Added by J.D. Rucker on June 7, 2013 at 6:00am — No Comments
I cut my teeth selling at an early age selling door to door. From delivering newspapers to Fuller Brush to Cash is Best, for which Ted Turner was a fugitive from the US holding offshore on his yacht in international waters for purporting a…Continue
Added by Bill Cosgrove on June 7, 2013 at 5:09am — No Comments
Pics of Manizales Pictures I would like to share of my stay in Manizales, Colombia...........Continue
As our industry looks to the future, many experts claim the next logical step from online marketing is online sales: that is, completing the car sales process, or as much of it as possible, online. According to an IBM study last year, 21% of new car buyers never test drove a car before purchasing it, that percentage is likely to grow. In 2012, CNW Research stated that only 13% of millennials say a new vehicle ranks as the number one product projecting enviable status. This utilitarian…Continue
Stiletto Networks are about becoming the biggest, boldest, bravest version of yourself that you can be.”
Claudia Batten, serial entrepreneur…Continue
There’s a challenge associated with Facebook advertising that isn’t as important when it comes to Google Adwords or similar advertising platforms. With Adwords, as long as your ads match well with the page that you’re advertising, you can maintain a high quality score and keep your ads working well. On Facebook, there is a much tougher audience than the Google algorithm that you have to win…Continue
Added by J.D. Rucker on June 6, 2013 at 6:00am — No Comments
Lease prices for vehicles on the road showed a mixed bag in May according to listings recorded by national car leasing marketplace, Swapalease.com. Yesterday’s Experian Automotive Finance Report shows leasing at 27.5% and at the highest level since 2006. What are people currently paying on their…Continue
Added by John Sternal on June 5, 2013 at 2:19pm — No Comments
It’s not uncommon for digital marketing at the dealership to give primary focus to vehicle sales processes and practices and for the most part ignore service and parts departments. The reality is that more and more of your customers are online and touching all of the dealership’s departments. The frequent strategy for addressing these divergent points of communication is like the story of the blind men and an elephant. A group of blind men touch an elephant to learn what it is like. The…Continue
Added by Jeff Wardwell on June 5, 2013 at 10:11am — No Comments
VinSolutions announced today that it has completed its acquisition of Haystak Digital Marketing, the marketplace leader of digital marketing products and services for the automotive industry.
The transaction was first announced on May 7.
Haystak will operate under its own brand and continue to provide digital products and services direct to dealers nationwide. In addition, Haystak’s digital marketing toolset will be integrated with VinSolutions CRM and website products to help…Continue