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All ADM Member Blog Posts (12,483)

Speaking To Cars Dealers in Holland - Brian Pasch

In March, I had the opportunity to speak to car dealers in Holland. An automotive industry magazine based in Holland did an interview with me and they just sent me the video of their interview.

My host was a very cool company that is innovative online car sales. https://www.nieuweautokopen.nl

Added by Brian Pasch on April 23, 2013 at 3:23pm — No Comments


Dealer
2012 Jeep Wrangler Unlimited Sahara Summit NJ | Ken Beam from Douglas Infiniti shows Pre-Owned 2012 Jeep Wrangler Unlimited in Summit NJ | Used 2012 Jeep Wrangler NJ

 . photo JeepUnlimited_zps5524ea61.jpg



Let`s go! Grab the popcorn, crank up those speakers & enjoy the show as Ken Beam

 show-and-tells you all about this Ultra-Cool, LOW-Mileage, gorgeous

2012 Jeep Wrangler Unlimited Sahara at Douglas infiniti

 in Summit New…

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Added by Ken Beam on April 23, 2013 at 1:55pm — No Comments


Subscriber
Spring Segment Vehicle Trend Takes Different Direction

Following is the latest Used Car Market Report from Black Book.  It seems that price is the value driver in the market information from this past week. There have been reporting periods where slightly more Average condition vehicles than Clean were adjusted and generally with more increasing adjustments on the Average condition units. This past week was the strongest example of this. More than 216 Average condition…

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Added by John Sternal on April 23, 2013 at 12:57pm — No Comments

The Secret To Your Online Marketing Strategy

Did you know that understanding your shoppers could make a big difference in what your bottom line is? What does online advertising mean to you? Do you how to deliver the proper message to your customers online? Watch this week's Think Tank to and find out how you can stop missing your opportunity to sell more.

Added by Paul Potratz on April 23, 2013 at 12:04pm — No Comments


Subscriber
Facebook's New Self-Serve Targeting Tool

Facebook recently released a new and improved method for targeting potential customers through their site.  The tool has enhanced Facebook’s Power Editor and given advertisers the opportunity to choose from over 500 categories.

With Facebook’s Power Editor there are nearly endless possibilities to target your target customers. Utilizing data from partner agencies, dealerships are now able to target consumers by body style, Manufacturer, and even vehicle age.…

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Added by Lillian Lockhart on April 23, 2013 at 10:41am — No Comments

How Do You Define Growth?

It seems like just the other day our dealer group was talking about a possible CRM switch within the group; learning about the features and benefits of a new CRM system and leveraging its ability to execute our acquisition and retention strategies . Fast forward four months to today. CRM rollouts are complete, all stores are live and possibilities are endless.

Going into the “busy season”, I present you all with the following questions. Do you define growth as a measurement of effort?…

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Added by Benjamin D. Freedman on April 23, 2013 at 9:04am — No Comments

Is Employee Loyalty Killing You?

Can efforts to capture customer loyalty be thwarted by employee loyalty?

Evidence gathered from top retail groups, including auto dealerships, indicates that employee loyalty directly affects customer loyalty and thus business results.

Dealer operators and their managers…

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Added by Mike Gorun on April 23, 2013 at 7:37am — No Comments

From the Trenches - Authenticity = Customer Loyalty

 

Authenticity = Customer Loyalty

Do you feel that the Internet has destroyed customer loyalty? Many dealers do.

  • They don't like that the Internet gives…
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Added by Tom Gorham on April 22, 2013 at 6:30pm — 6 Comments


Subscriber
Auto/Mate Releases “The Auto Dealer’s 10-Step Guide to Selecting the Right CRM for Your Dealership”

ALBANY, N.Y. – April 22nd, 2013 – In a recent survey conducted by Auto/Mate, more than 100 dealers were asked what the most important consideration was when choosing a new Contact Relationship Management (CRM) system. Whether the system integrates with their dealership management system (DMS) was ranked as the most important, with cost being the second most important consideration. To guide dealers through the…

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Added by Mike Esposito on April 22, 2013 at 8:06am — No Comments

Is Your Mobile Website Ready for Enhanced Campaigns?

Today's car shopper prefers a mobile-responsive experience. Tomorrow's search ads demand it...

In an attempt to drag all of its advertisers into the new multiscreen reality, willingly or otherwise, Google recently…

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Added by Charlie Bass on April 22, 2013 at 6:00am — 4 Comments

Looking For Fixed Ops Strategies To Increase Service Drive Profits?

The…

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Added by Brian Pasch on April 21, 2013 at 7:30pm — No Comments


Subscriber
CRM - Is It failing Us or Are We failing It?

Phone process is arguably the most common  customer contact. It drives our Market Share and our Customer Retention. But would you agree that most automotive dealerships fail to come even close to the chosen CRM’s potential to increase our…

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Added by Chip King on April 21, 2013 at 8:53am — 15 Comments


Subscriber
5 Reasons Why Underestimating the Facebook Algorithm Hurts Your Business

Underestimating Facebook Algorithm Hurts Business

In today’s social media ventures it is no longer about just being present on Facebook. Many…

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Added by Erin Ryan on April 20, 2013 at 3:38pm — 3 Comments

Are You Truly Recognizing Your Employees?

Success

We work to make money. That’s the point. While many of us find fulfillment through our work, it still normally comes down to money as the driving force that gets us up in the morning, puts us in our cars, and heads us down the road to our job. While money might be the motivating factor for having a job, it’s not the most important motivator for keeping employees…

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Added by J.D. Rucker on April 20, 2013 at 9:55am — 4 Comments


Subscriber
Long Term Finance Programs...Friend or Foe?

I was CC'd on this email…

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Added by Chip King on April 20, 2013 at 8:30am — 5 Comments

Twitter 101 For Car Dealers - Don't Miss This PCG Webinar!

Social media is increasingly influencing how people buy cars and interact with dealerships. Dealers receive more follows and higher engagement on Twitter than Facebook, yet most are spending more money on Facebook.

Join PCG Digital Marketing's Christine…

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Added by Brian Pasch on April 19, 2013 at 12:37pm — No Comments


Subscriber
Trucks Show Positive Increase In Used Car Segment

Here is the latest used car market report from Black Book. As the editors came back from auctions over the past week their observations and resulting comments indicated that many dealers were not bidding as aggressively, a sign that retail had been slower recently and they just didn’t need to replace previously sold units.

There is still enough…

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Added by John Sternal on April 19, 2013 at 11:09am — No Comments


Subscriber
How to Get Found in Local Searches - Review site indicators you cannot ignore

When you look closer at the Non-Google local search engines such as Yelp, YP.com, etc. you will find a significant amount of highly qualified consumer search traffic.

The question is: do you know which data about your dealership will influence how you rank in local search…

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Added by Jerry Hart on April 19, 2013 at 11:00am — No Comments

How To Successfully Avoid the Dreaded Yelp! Review Filter

Post Written by Trevor Sumner, President & Founder of LocalVox

Yelp’s review filter drives both Yelp’s value and its greatest frustration among car dealers.  Invariably people complain when good reviews are filtered out, although not when bad ones are filtered, of course. But what makes Yelp…

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Added by Stephen Murphy on April 19, 2013 at 8:30am — No Comments

Is Your CRM System Really Delivering Your Emails?

I just got back from Jim Ziegler's Internet Battle Plan in Detroit, and it was a great time of learning, collaboration, and lively conversation.  I was impressed with the quality content presented by the speakers.  

 

One workshop I added was…

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Added by Brian Pasch on April 19, 2013 at 7:00am — 2 Comments

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