Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Case study from AddOnAuto demonstrates how cutting-edge accessories process drove accessories revenue from $0 to $150,000 per month, provided new vehicle sales training process, and increased F&I product sales for Scott Clark’s Toyota
San Francisco, CA – March 5, 2013 – AddOnAuto (AOA) the in-store accessories solution that is changing the way accessories…Continue
Added by Crystal Hartwell on March 5, 2013 at 8:38am — No Comments
In business, there is no such thing as writer’s block. It doesn’t exist. Erase the phrase from your mind. You see, in any business, there are so many potential stories to be told that one should never run out of them even if they’re blogging daily. More importantly, this isn’t like writing a novel. It’s not professional journalism. You’re not writing a column. On a…Continue
Added by J.D. Rucker on March 5, 2013 at 6:00am — No Comments
Statistics show that a customer who has a good experience will tell 4 to 5 people. However, a customer who has a bad experience will tell more than 20. In addition, they will usually leave a negative review to go with that word of mouth to leave a permanent…Continue
Internet Sales 20…
Added by Sean V. Bradley on March 4, 2013 at 11:47pm — No Comments
Added by Sean V. Bradley on March 4, 2013 at 8:33pm — No Comments
Companies tend to be solely focused on their Return on Investment (ROI) when trying out a new tool, marketing strategy, or social network, that the customers ROI (and they do have one) never even enters the picture. Just like most businesses, customers also try to find “what’s in it for…Continue
Added by Amanda Ryan on March 4, 2013 at 8:00pm — No Comments
I may be showing my age but when I started my advertising career 60 second television and radio commercials were the norm.
Then when the networks upped their rates we started producing 30s.
Today, we’re writing and shooting 15s.
So how long before we start airing five second commercials?
Hello world, today you can do a six second video for your dealership using an app called Vine and post it on Twitter and your Facebook page.
Make Money Mondays With Sean V. Bradley - Do You Know The #1 Reason Why People Don't Buy?
Nada Says the # 1 Reason why people don't buy a car is because they are LANDED ON THE WRONG Car! Meaning that they were NOT "qualified"…Continue
The Harlem Shake is stupid, yes, we all know it, but that’s why this video trend easily went viral. There is a lesson in marketing that can be learned from the stupidity of this Harlem Shake: it’s super easy to do.
If you want to Harlem Shake you:
Added by Ketty Colom on March 4, 2013 at 7:15am — No Comments
There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings.
These people fall into three categories:
Added by nicolabarozzi on March 4, 2013 at 5:30am — No Comments
We all want to be popular, whether it is to make up for the many times we were picked last in elementary school gym class, to make up for all those embarrassing school photos or for that one glamor shot we took in the 90’s.
All joking aside, we all want to be popular because it is human nature…Continue
Added by Erin Ryan on March 3, 2013 at 5:00pm — No Comments
The image above shows the last four Facebook activities by a major car dealership in a metro area. Over three months ago, they abandoned their page. This could easily be a very long post where I go into details about how this is wrong on so many levels, but I'll keep it short because if you're reading this, chances are very strong that you're a…Continue
Added by nicolabarozzi on March 3, 2013 at 5:30am — No Comments
Anyone who is not SEO savvy or a coder may encounter difficulty when wanting to add your Google Author Rank to your blog.
There are tons, and I mean TONS of articles out there that try to tell you…Continue
I am looking for a reputation management company for our Honda dealership. I have seen several companies that have wonderful dashboards and send automated emails to customers that are then followed by another email to encourage them to post their review online.
I found a company that did this but also followed up with personal messages to those individuals that gave positive survery results to post their reviews online. It was run by two young ladies that were out at NADA. If…Continue
Added by Alex Andreus on March 2, 2013 at 2:30pm — No Comments
Added by nicolabarozzi on March 2, 2013 at 2:30pm — No Comments
Added by Sean V. Bradley on March 2, 2013 at 7:00am — No Comments
The idea of the NoFollow attribute on links was to help prevent spam from appearing on user generated content sites, particularly Wikipedia. It was intended as a way to tell Google (and eventually all major search engines) that a link was not supposed to transfer any “link juice” to the recipient of the link. In essence, it was…Continue
Added by J.D. Rucker on March 2, 2013 at 6:00am — No Comments