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All ADM Member Blog Posts (10,111)

Business Insider Article on Cheating Yelp Reviews

For the occasional good article or two on BI, you need to wade through pages of crap. Here is an article on Business Insider about cheating Yelp, which falls squarely into the category of "crap" whereby the article falls just short of telling businesses to cheat on…

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Added by David Brondstetter on February 19, 2012 at 3:00pm — 8 Comments


Influencer
You Helped Create 88,000 New Jobs in America Last Year!

In 2011 the Auto Industry Created 88,000 New U.S. Jobs... With Many More to Come!…

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Added by Ralph Paglia on February 19, 2012 at 7:14am — No Comments

Location Based Apps Are Money In The Bank So What Are You Waiting For?

I was standing at the Macy's checkout counter today and decided to "check-in" using FourSquare.  That 10 second action saved me 15% of my purchase at the register.

 

I saved $40 by tapping a few buttons on my smartphone.  Do you think consumers will engage with location based…

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Added by Brian Pasch on February 18, 2012 at 5:41pm — 2 Comments

Future Auto World… what’a ya think?

An interesting report from comScore and I think some premonitions for retail automotive.

 

 

  1. Could FREE shipping break open real eCommerce for automotive? I think it is certainly a big hurdle right now logistically and monetarily. Taking away the monetary factor may go a long way toward opening this up. Of course there are still some logistics involved and there is the tactile factor. The need to touch and feel the vehicle is diminishing slowly…
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Added by Larry Bruce on February 17, 2012 at 9:24pm — No Comments

2012 Automotive Boot Camp Schedule Includes 48 Workshops

This year the 2012 Automotive Boot Camp has been expanded with 8 "core" curriculum tracks as well as 16 elective courses. This gives attendees a total of 48 workshops to choose from in May plus the additional keynotes, special events, and networking sessions.  

 

ADM founder …

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Added by Brian Pasch on February 17, 2012 at 8:00pm — No Comments

Loyalty in Las Vegas: Will’s Account

Rolling through the desert at 8pm, we see the first lights. More appear in the distance, and soon the entire landscape is coated in the glow of hotel and casino lights.

 

“It looks like a bar of gold,” my co-pilot on this trip marveled. “Just a ridiculous amount of life surrounded by the desert.”

 

We were heading into Las Vegas for the NADA Convention, and this was an awesome welcome to the city for us. Much like those lights, the convention energized me (despite…

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Added by Will Michaelson on February 17, 2012 at 2:36pm — No Comments

Car Dealers Should Test Promoted Tweets Program Thru Amex Pilot

Automotive Advertising With Twitter



American Express and Twitter announced a new pilot program starting in March for 10,000 Amex small business owners.  Car dealers looking for new tools in their Automotive Advertising strategy, should take note of this limited trial.

 

The Amex program will allow business owners…

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Added by Brian Pasch on February 17, 2012 at 9:30am — No Comments

An Automotive Dealer's Wisdom Revealed at NADA

NCM Associates was on hand at NADA 2012 with the express purpose to open a dialogue with attending dealers and managers to listen to their issues, concerns, successes, and desires relative to their automotive dealership operations.  It was a great opportunity for us to connect with dealers inside and outside the NCM family and as always, the conversations were compelling in many ways.  In particular, one dealer told me about his vision for…

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Added by Robin Keller on February 17, 2012 at 9:18am — No Comments

You don`t need a computer to follow Douglas Volkswagen! We`re Mobile ala Ken Beam

VW-Phone-1.gif
Powered by
Douglas Volkswagen
491 Morris Ave.
Summit NJ 07901

908-277-3300

Added by Ken Beam on February 17, 2012 at 8:30am — No Comments


Influencer
The 31 inch yard stick

Periodically, we receive an email or a phone call from an ISM wanting to know how to increase their closing ratio from 30% to 40%. I often have to bite my lip in order to prevent myself from laughing hysterically. Invariably, I start to ask how that dealership is measuring its closing ratio. However, as I am asking that question, I am always asking myself why isn't there a standard equation for measuring closing ratio?



Let's think about other forms of measurement,…

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Added by Bill Playford on February 17, 2012 at 6:30am — 5 Comments

Auto Dealer Data Leakage - Data Reports, Lock'm Down - DTG Digital Efficiency

The Data War is raging.

Added after initial post:

My suggestion of Locking Down Critical Dealership Data Fields has generated interesting feedback on other thread(s). The jury is out here on why others are not jumping on board with the suggestion of starving the beast by restricting which data is accessible to a VERY limited number of intermediary data polling services. Don't mind me for trying to keep this simple... That is what I do... I look at things (mostly digital) and…

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Added by David T. Gould on February 16, 2012 at 10:30pm — No Comments

What People Think of Internet Sales Managers

Added by Stephen Murphy on February 16, 2012 at 1:55pm — 11 Comments


Influencer
From the Trenches - It's not Rocket Science

 

 

We approach Digital Marketing with all seriousness.  After all, we are spending big bucks, sometimes our own, sometimes our company's. But I ask you... is it really rocket science?

Let's do this... approach this so serious subject with the attitude of having fun.

Ouch!  Can…

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Added by Tom Gorham on February 16, 2012 at 12:57pm — 16 Comments

The Evolution of the Windshield

 

 

Windshields first appeared around 1905 and at that time all windshields were made of glass. The glass windshields however proved to be a nuisance when it came to passenger safety, since the glass shattered into sharp pieces during accidents and ended up injuring the passengers. These injuries led to many lawsuits against auto manufacturing companies that led to huge losses.…



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Added by Auto Glass Authority on February 16, 2012 at 12:35am — No Comments


Influencer
Online Data Drives Offline Experience Optimization

Online Data Seen Key to Optimizing Offline Experience

90% of global company marketers believe that using online data to optimize the offline experience will be either very important (51%) or quite important (39%) in the next few years, …

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Added by Ralph Paglia on February 16, 2012 at 12:00am — 1 Comment

How to Get Your Team to Embrace Change

Especially with the last few weeks of conferences, or business books received for the holidays, dealers and businesses have been seeing a rash of "New Ideas" or the dreaded word to many..."CHANGE"

Instituting change in your company is not an easy thing. It takes time, strategy and a…

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Added by Glenn Pasch on February 15, 2012 at 6:02pm — 9 Comments


Influencer
More Reasons Your Car Dealership NEEDS an Optimized Mobile Website

While at NADA, I heard quite a bit of buzz about mobile websites. Does my dealership need one?  If I already have one, do I need to actually optimize it?  Is mobile traffic really growing as rapidly as everyone says it is?  Should I be making my car dealership’s mobile website a priority to sell more cars?

 

 

The answer to all four of those questions is absolutely,…

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Added by Ali Amirrezvani on February 15, 2012 at 7:10am — 1 Comment

Are you CROPPING your family??

I like my profile photo…. I do. It’s warm and friendly (at least to me it is).

 

However I cropped the best part of it out. The part that makes me look so warm and friendly. My family.

 

Here is my standard profile photo that I use for Linked In, Facebook, twitter, ADM, DealerElite, and darrinsmith.com;…

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Added by Darrin Smith on February 14, 2012 at 7:46pm — No Comments

Saying "I Love You"... In a Professional Sort of Way!

We have heard many times over, the final mental decision making process is triggered by emotion!  Love is a word today that is overused, misused, and abused, but definitely used in many levels of connotations!…

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Added by Nancy Simmons on February 14, 2012 at 8:04am — No Comments

LinkedIn, 5 Steps To Connecting With The Movers And Shakers

Finding, Connecting and Building Win-Win Relationships



Networking is the cultivating of positive, give-take relationships between two or more people that are beneficial to one…

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Added by David Johnson on February 14, 2012 at 8:00am — 2 Comments

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