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All ADM Member Blog Posts (9,128)

5 Insider's Tips on Vetting a Social Media Provider

Who speaks for your dealership on Social Media?  Is it someone who knows you, knows your store and most importantly, your story? Automotive Social Media is about people, conversations and deriving leads from those relationships.  There’s a lot of… Continue

Added by Kathi Kruse on July 11, 2011 at 9:55am — 2 Comments

Management and Sales Performance Training: Embracing Boredom

It does not happen often, but sometimes I find myself bored.  This week I find myself working remotely with my toes in the sandy.  Without the distractions of the office, I am actually finding myself completing my normal task list with time to be bored.  So how does someone who is usually as busy as a bee handle boredom?  I have learned to embrace this simple and rare luxury as a gift to…

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Added by Stephanie Young on July 11, 2011 at 6:30am — No Comments

Google+ Is A Winner So Join My Circle



Jump In - I'll Send You An Invite!



I'm very optimistic about Google+. If you have not received an invite, send me an email to brian@pcgmailer.com and I'll send you an invite so you can get started. 

 

You…

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Added by Brian Pasch on July 11, 2011 at 4:30am — No Comments

Overcome the fear of change



Why are dealerships and dealer management so afraid of change? Naturally all human beings are afraid of change and reluctant since this requires breaking habits and stepping into the unknown. Successful businesses all require change, it is necessary in order to excel and be more productive. We need change to impact the way our employees and staff operate and function daily so that business can be more productive and be more affective. Quality Control! You…

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Added by Lizelle Landino on July 10, 2011 at 9:57pm — 3 Comments

Shoppers Willing to Connect With Retailers on Facebook

Shoppers Willing to Connect With Retailers on Facebook

Internet users follow retailers for more than just deals and discounts

Social commerce may be on the minds of retailers…
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Added by Ralph Paglia on July 10, 2011 at 7:30pm — No Comments

Website Magazine Newsletter

  Web Success Weekly…
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Added by Ralph Paglia on July 10, 2011 at 6:50pm — No Comments

Google+ Brand Pages Coming in Two Weeks

Google+ Brand Pages Coming in Two Weeks

Ford, MTV and Mashable Likely Among First Allowed to Create Company Pages

Soon after the launch of Google+ came the inevitable next question: When can brands set up…
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Added by Ralph Paglia on July 10, 2011 at 6:41pm — No Comments

Why Google’s New Second Generation Social Network Google+ Will Threaten Facebook

Why Google’s New Second Generation Social Network Google+ Will Threaten Facebook

Why Googles New Second Generation Social Network Google+ Will Threaten Facebook

Written by jeffbullas - …

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Added by Ralph Paglia on July 10, 2011 at 6:00pm — 1 Comment

CONFESSIONS OF A MYSTERY SHOPPER - PT 8

Our team’s official Ford Motor Company job title is Digital Marketing Consultant.  Sounds cool.  I like it. 



But it’s actually a misnomer as it suggests that we want to sell you SEO/SAO, website development, lead generation and other services.  And we don’t.



For some time now I’ve been telling people that our real title should be Best Practices Consultant: Internet-based Retail New Car Sales.  But besides being too long, it’s also inadequate because it…

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Added by Trace Ordiway on July 10, 2011 at 5:57pm — 1 Comment

How safe is your vehicle?

June was a good month for the automotive industry. June is National Safety Month. Plus some fun trivia did you know on June 15, 1844 Charles Goodyear was granted a patent for rubber vulcanization? Then on June 16, 1903 Ford Motor Company was founded.  Imagine what would our cars look like with out today’s tires and the first Model-T.



Have you spoken to your automotive marketing agency about ways you can highlight how safe your vehicles are? Does your dealership offer safety awareness:… Continue

Added by Paul Potratz on July 10, 2011 at 6:30am — No Comments

Paglia Kruse Rucker Pasch To Speak At California Automotive Conference July 16th

PCG Digital Marketing is pleased to recognize automotive industry leaders who will be educating dealers at the upcoming PCG Pit Stop Conference on July 16 and 17 at Hyatt Regency in Huntington Beach.



Industry thought leaders Ralph Paglia, Kathi Kruse, JD Rucker, Brian Pasch, and Paul Potratz are just some of the personalities that will share their insights into the latest…

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Added by Brian Pasch on July 9, 2011 at 11:30am — 6 Comments

What can video do for your dealership

Videos are a very important part of any automotive marketing strategy. Think back to the lyrics of “Video Killed the Radio Star”. You don’t want to be left behind and forgotten. There is no going back, consumers aren’t just buying a product they are buying into the presentation.



Imagine the possibilities video can provide to the dealership. Customer testimonials or reviews are great. Ask a customer if they are willing to be quickly filmed and ask them about their experience and the… Continue

Added by Paul Potratz on July 9, 2011 at 6:30am — 3 Comments

How QR Codes Can Grow Your Sales

Have you ever heard of a QR code? What exactly is it, and how can it help your business? Keep reading to find out.



Quick Response codes (QR codes) and other two-dimensional codes are experiencing widespread use across the country and globe – and for good reason. Consumers want immediate access to relevant information and QR codes are being used to make that possible.



QR Codes 101



If you’re new to the QR code world, they’re similar to the…

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Added by Dmitriy Goroshin on July 8, 2011 at 5:07pm — No Comments

Google, Microsoft and Yahoo Announce Common Standards for Search Engine Indexing

Getting to Know Structured Data Markup

Google. Microsoft and Yahoo have announced an alliance that should prove very meaningful to automotive marketers who incorporate SEO into their Search Engine Marketing strategy. All three of these major players have elected to adopt the same standards to improve…

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Added by Ralph Paglia on July 8, 2011 at 4:00pm — No Comments

How To: List Inventory On Your Facebook Wall & Succeed

Facebook is designed and centered on engagement. Social media professionals all have various ideas on how you should do it and what works. My quick take on this is: whatever works for you – do that.



What do I mean by that? Facebook provides analytics on a per post basis. Use those to determine what types of content are causing your fans to interact with you. If people like jokes, post jokes. If people like to answer fun questions, ask fun questions. It’s that simple. I think…

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Added by Arnold Tijerina on July 8, 2011 at 11:13am — 1 Comment

The Future of Google Places?

Have you seen the new offering from Google for local search?  Unless you live in Austin, Portland, Madison or San Diego, chances are that you haven't.  Google's new “Beta” Local Directory Portals are a bit of a mix between their place pages and Yelp.  They let users look at all of the businesses in a city in one place (similar to Yelp’s model).

Here is a screenshot of Google Portland:

 …

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Added by Ali Amirrezvani on July 8, 2011 at 9:03am — No Comments

3 "must DO" Internet Department tips, which everybody "should've done" by now

I can stand up now but only with a helping hand from my team - Chapter II "Diaries of an eCommerce Director"

So I got that squared away right from the get-go…my website looks good; First to Second grade content (I will explain it further down what means) is in place, but what do I do with all the leads generated via my website, website forms, 3rd party leads and so on.

What is here the status quo on response, follow up and long-term usage of these…

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Added by VJ on July 7, 2011 at 1:48pm — No Comments

Take Control of your Facebook Places

If you use Facebook with any regularity, I’m sure you’ve seen the rising popularity of Facebook Places, used it yourself, and seen your friends check-in information as well.  If you haven’t noticed this yet, Facebook Places allows users to  "check-in" through their mobile phones, letting their friends (and businesses) know where they are.  It's designed to compete with Foursquare, a similar location-based social network. …



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Added by Ali Amirrezvani on July 7, 2011 at 9:23am — 3 Comments

Digital Dealer Webinar: Revving Up Fixed Operations with Digital Marketing 7/14 11:30am EST

Join Ray Fenster for an encore presentation from the 10th Digital Dealer conference: Revving Up Fixed Operations to 100% Absorption Using Digital Process and Marketing on July 14, 2011 at 11:30am EST…

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Added by Arnold Tijerina on July 7, 2011 at 6:30am — 2 Comments

Transitioning the Social Networking Relationship into Making the Sale

The first step to Social Networking suicide is to use this media as a place to make the sale.  Social Networking is a relationship building network and not the shopping network.  A network when used as a verb is defined as: to cultivate people who can be helpful to one professionally, especially in finding employment or moving to a higher position.  With this in mind, a Social Network is…

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Added by Stephanie Young on July 7, 2011 at 6:30am — No Comments

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