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All ADM Member Blog Posts (20)


Influencer
Social Media Sites as Tools: How to Post Quickly for Max Exposure

There are plenty of tools out there that help people post the same piece of content across multiple networks. Sendible, Hootsuite, Buffer - all make posting easy and convenient. While they can be great time savers and allow heavy social media users the ability to scale properly and plan accordingly, they also create problems and do not always maximize exposure.

Facebook will "batch" images posted from the same tool when more than one is posted through it in a 24 hour period. This is a…

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Added by J.D. Rucker on October 9, 2012 at 7:00pm — 1 Comment

Lease Mileage Checker – Stop guessing and start knowing where you stand!

Your customers constantly call you asking how to figure out how much mileage they have left on their vehicles before they start to incur the excess mileage charge. Wouldn’t it be great if you can provide them with a quick and easy way to figure this out on their own? Well, there actually is an easy way: Lease Mileage Checker.



What is a Lease Mileage Checker?



The Lease Mileage Checker helps customers figure out if they have exceeded the allowable…

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Added by Dmitriy Goroshin on October 9, 2012 at 2:21pm — No Comments

Aligning Your Website With Your Sales Process

According to this recently published study by J.D. Power, 59% of auto shoppers with smartphones access dealership websites from the dealership. But why would a car shopper go to…

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Added by Stephen Jackson on October 9, 2012 at 11:30am — No Comments

Why Dealer Facebook Fans Hide Posts At Shockingly High Rates

The article shown further down was originally published by Fast Company and has been getting a lot of attention from a wide audience, including many business executives and leaders…

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Added by Ralph Paglia on October 9, 2012 at 11:00am — 2 Comments


Influencer
DMEautomotive’s Driver Connect is a Finalist for Most Innovative Dealership Solution of 2012

Driver Connect Mobile App to be presented onstage during DrivingSales Executive Summit

 

DAYTONA BEACH, FL and SALT LAKE CITY, UT – October 9, 2012DMEautomotive’s Driver Connect, Mobile App has been named a finalist for the DrivingSales Innovation Cup Award for the Most Innovative Dealership Solution of 2012. Driver…

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Added by Crystal Hartwell on October 9, 2012 at 6:06am — No Comments


Influencer
The Four Most Important Aspects of Dealership Mobile Websites

There has been a lot more talk over the last several months about mobile. It has transitioned from a "check box" item where dealers ask their vendors the simple yes or no question, "Do you have mobile sites in your package?" Today, the questions are more along the lines of, "What makes your mobile websites better than my…

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Added by J.D. Rucker on October 8, 2012 at 9:35pm — 1 Comment


Influencer
Who Do You Coach First?

As a trainer, I am often asked if you should focus on your top performers or your bottom ones to improve business. Many ask how much time should be spent on either group. I will lay out the arguments for both and then give my answer with an extra tip for…

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Added by Glenn Pasch on October 8, 2012 at 6:34pm — No Comments

Has Automotive Managed Services Changed The Game for Social Networking & Reputation Management?

Managed Services is defined as a series of implemented processes and procedures that harness the power of social media

Automotive Dealers have begun utilizing the power of networking to supply Real-Time Results without the increased online marketing cost. The same processes and procedures used to build Social Media Platforms, like FaceBook,…

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Added by Dr. Harold Elam Jr. on October 8, 2012 at 6:30pm — No Comments


Influencer
Are you executing your processes???

Are you executing your processes???

 

How can you make sure that the processes you have throughout the dealership are executed every time….. and with every customer?

This has been and still remains one of the toughest things to get accomplished in the…

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Added by Jim Kristoff on October 8, 2012 at 5:16pm — 1 Comment


Influencer
From the Trenches - Ethics are for Kids!

 

Ethics: The rules or standards governing the conduct of a person or the conduct of the members of a profession.

 …

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Added by Tom Gorham on October 8, 2012 at 4:30pm — 20 Comments


Influencer
Are Your Marketing Priorities Aligned With What Google Analytics Says Is Important?

I am a vocal advocate for leveraging Google Analytics to guide a dealership's online marketing strategy.  Despite my pleas, a small percentage of dealer operators have a consistent process for analyzing Google Analytics data every month to spot trends or to prioritize marketing investments.

So I thought that I would write a few articles that utilize Google Analytics data charts to show hungry automotive marketing professionals and dealer operators how to leverage this great…

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Added by Brian Pasch on October 8, 2012 at 12:36pm — 6 Comments

J.D. Power 2012 AutoShopper Study Shows Car Buyers Using Mobile Devices At Increasing Rates

2012 New Autoshopper Study Shows Continued Evolution of Car Buyers Using Web Access Devices

 

J.D. Power and Associates Reports:…

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Added by Ralph Paglia on October 8, 2012 at 11:30am — No Comments


Influencer
Affordable Care Act Guidance Issued for Employers

This new guidance was posted on August 31, 2012 by the IRS, in collaboration with the Department of Treasury, Department of Labor, and Department of Health and Human Services (HHS). The guidance explains how employers can use a moving average to determine the status of full time employees, and answers questions employers might have about handling automatic enrollment of new employees, employer shared responsibility, and the 90-day limitation on waiting periods. The guidance provided by the…

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Added by Patric Timmermans on October 8, 2012 at 11:00am — No Comments

Are F Bombs Exploding On Your Showroom Floor?

I’m not really sure when the first time was that I heard somebody curse or that I even knew that it was a curse word at the time. I assume the first time I probably cursed myself was sometime in my teens, all the knuckleheads I hung around with did so of course I didn’t want to be odd man out… that's…

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Added by Craig Lockerd on October 8, 2012 at 9:00am — 14 Comments


Influencer
AutoUSA Welcomes Dealership Internet Sales & Marketing Experts as Panelists for Digital Dealer 13 Workshop

Fort Lauderdale, FL – October 8th, 2012— AutoUSA Internet Sales Solutions (www.autousadealers.com) announced today the addition of five panelists to their scheduled workshop at the 13th Digital Dealer Conference & Exposition. Phil DuPree and Josh Vajda will present and moderate “The Five Things in Common That Successful Internet Departments Share” on Tuesday, October 23rd at 3:30 p.m. The panelists, all…

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Added by Holly Forsberg on October 8, 2012 at 8:02am — No Comments


Influencer
Mark Conner of Lithia Motors Selected to Present at the 2012 DrivingSales Executive Summit

Conner’s presentation “Close the Dealer ‘App Gap’” joins an agenda that also includes Billy Beane of ‘Moneyball’ fame, Facebook, and Google

 

Medford, OR – October 8, 2012 – Mark Conner, assistant vice president of Marketing for Lithia Motors, Inc. has been selected to present at the fourth annual DrivingSales Executive Summit (DSES), the most authoritative…

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Added by Crystal Hartwell on October 8, 2012 at 5:50am — No Comments


Influencer
Finalists announced for the DrivingSales 2012 Dealer Best Idea Award

Award recognizes the most innovative auto dealership strategies of 2012; Finalists include Daniel Boismier, Alan Krutsch, Wendy Lowen, Matthew Smith, and Bryan Wilson

 

Salt Lake City, Utah – October 8, 2012DrivingSales today announced that five auto dealer finalists have been selected for the 2012 DrivingSales Dealer Best Idea Awards. The awards…

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Added by Crystal Hartwell on October 8, 2012 at 5:30am — No Comments


Influencer
Yuck! Housekeeping Regulations for Dealers that You Just Have to Know

KPA's team lead from Austin Texas, Amanda Rawls will present Thursday's webinar about auto dealer housekeeping regulations. Go Amanda! http://bit.ly/SCubdt

Added by Patric Timmermans on October 7, 2012 at 12:47pm — No Comments


Influencer
Demand GPS on Your Mobile Site and App Directions Feature

There's something missing on most automotive mobile websites and apps. Everyone has "Get Directions". Most attach to the device mapping app to allow for navigation, though some still rely on sending people directly to Google maps, not…

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Added by J.D. Rucker on October 7, 2012 at 11:30am — 1 Comment

Wall Clutter and Pushy Sales Efforts Discourage Customers from Liking Dealer Facebook Pages

Excessive Frequency of Posts, Fear of Unwanted Contact by Sales People Discourage Car Dealership Likes On Facebook

Social…

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Added by Ralph Paglia on October 7, 2012 at 9:30am — No Comments

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