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All ADM Member Blog Posts (9,718)

The Dealership Newsletter

Over the past…

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Added by Tom Kain on November 13, 2011 at 9:30pm — 15 Comments

Tumblr Basics for Car Dealers: Are You Missing an Easy Boat

Some boats are challenging. Search engine optimization is a big boat that's often hard to steer. Facebook is another big boat that often challenges businesses when it comes to pointing the boat in the right direction.

Tumblr is an easy boat. It's easy because it takes very little time to learn, master, and develop a strategy. In the automotive industry, it's also one that is drastically under-used. Here is a video tip of the day that talks about the basics of Tumblr as a search and…

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Added by J.D. Rucker on November 13, 2011 at 1:13pm — 3 Comments

If you Don't Understand This... Give up the Car Business

What ever happened to record players? How about Beta tape players? Anyone remember pagers? Here's a good one,typewriters.

 

One thing is for sure nothing is forever. No matter how useful or advanced, it too will one day be obsolete.

 

Now in my mid 30's, (o.k. late 30's) I remember thinking how hip and cool my generation was. I can only smile as my…

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Added by Chris Justice on November 13, 2011 at 10:00am — No Comments

Speed Limits in Europe are... Different

In the States, nearly all speed limits on highways fall between 65MPH and 75MPH. Hawaii is the only one that caps at 60MPH, while Utah and parts of Texas go up to 80MPH. Otherwise, we're pretty consistent from state to state.

In Europe, the range is much more broad. Poland goes all the way up to 87MPH, while Iceland is capped at 56MPH. Just a quick FYI!

Click to enlarge.…

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Added by Rocco Penn on November 12, 2011 at 9:30am — No Comments

Get connected with your staff and the Internet!!!!!!!

I am currently an upper level manager in a top 20 new car franchise in the nation. I feel as though it would not only assist myself, but possibly others within the industry to see what and where other dealers stand in the nation with an on going informational blog.



My goal is to make this somewhat of a twenty group free for all, with the conversations open to all levels of professionals in this amazing career. That is correct, I am looking for the outlook of everybody within your… Continue

Added by Sean McKinnon on November 12, 2011 at 6:30am — No Comments

Best Google Apps; Descriptions and Links to Their Features

Google Apps and Useful Links

Here are some of my favorite Google Apps and the descriptions and shortcuts to using some…
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Added by Ralph Paglia on November 11, 2011 at 8:00pm — No Comments

Mastering The Bigger Picture With ZMOT, FMOT, and SMOT

The past two months I have been focused on applying the concepts introduced by Jim Lecinski's book "Winning The Zero Moment of Truth" for the automotive industry.

I have…

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Added by Brian Pasch on November 11, 2011 at 6:30pm — 3 Comments

Hire a Digital Savvy Salesperson? Good Luck With That

Need to Hire a Digital Salesperson?

Good Luck With That...

As Industry Booms, Talent Gets Expensive

Not long ago all anyone in digital hiring circles could talk about was…

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Added by Ralph Paglia on November 11, 2011 at 3:08pm — 1 Comment

Regularly Updated Content Ranks Better, According to Google

Google recently announced a new update to their search engine algorithm that puts a greater emphasis on recently published, fresh content. "This change...promotes fresher results...so that we provide users the most relevant answers to their queries," according to a Google spokesperson.

 

Regularly updated content has always been a positive ranking factor in SEO, but this announcement from Google makes it that much more important.

 …

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Added by Ali Amirrezvani on November 11, 2011 at 12:30pm — No Comments

Customer Partnerships Create a Better Future For Both Parties

Hi again,

 

I wanted to post another article, in regards to the partnerships we develop. Paul Long wrote this a while ago, and I wanted to get the opinions of the ADM community. 

 

 …

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Added by Will Michaelson on November 11, 2011 at 9:45am — No Comments

A Moment for Veteran's Day . . .

I'm a military veteran, my Dad is, my brother is--as were all my uncles, and one side of my family traces back to a Civil War veteran who went on to become county sheriff.  

 

On this day, I'd like to say "Thank You" to all who have ever served at any time.  We have the best country in the world,…

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Added by Keith Shetterly on November 11, 2011 at 7:48am — 8 Comments

The Power of Infographics as an SEO Tool

This article, which I wrote for Internet Marketing Training company GridSix, highlights part of the emerging advanced techniques being used in the automotive industry. The power of infographics for search and social is well documented (we sent over 1.7 million unique visitors to 84 infographics last month alone) and we're happy to introduce it to the automotive industry.

* *…

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Added by J.D. Rucker on November 11, 2011 at 7:00am — No Comments

Just Saying Thanks

Even trainers have days when the message is not about how to sell a car or increase gross.  There are plenty of things much more important than that.  While the passion for training is what drives my colleagues as well as myself, today is different.  Monday morning I will be in a dealership helping hire and train, but today is a day to step back and acknowledge those who contribute so much more.

As a veteran who served as Viet Nam was winding down, I am so much happier at the respect…

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Added by John Fuhrman on November 11, 2011 at 4:19am — No Comments

Being Present At The Zero Moment of Truth

Google's Jim Lecinski recently published an important internet manifesto entitled, "Winning the Zero Moment of Truth". If you're not familiar with the 'Moment of Truth' concept, you can watch this short video from Google to better understand it.







As the video describes, historically there were said to be three psychological steps in any buying process:…

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Added by Aaron Hassen on November 10, 2011 at 10:00am — No Comments

Are you executing your processes???

How can you make sure that the processes you have throughout the dealership are executed every time….. and with every customer?

 

This has been and still remains one of the toughest things to get accomplished in the dealership.

 

Every dealership throughout the country has their…

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Added by Jim Kristoff on November 10, 2011 at 9:12am — No Comments

2013 HBH Bulldog GT : First Look

The V12 Zagato from Aston Martin shone in the auto market for quite some time. But as HBH, the Danish coach builder, is ready with their response to this vehicle, the former may now have to move out of the spotlight. Ending months of speculations on their launching a new supercar, HBH has finally lifted the curtains off their new Bulldog GT.

 

Although HBH is not a very well-known…

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Added by IndianDrives on November 9, 2011 at 8:30pm — No Comments

6 Best Practices of Modern SEO for Car Dealers

Recently, Mashable posted an article about the 6 best practices of modern SEO. The article caught my attention because it's highlights the 6 things that we focus on ourselves. No more, no less -- it was kind of spooky, actually.

 

Here's the video. Local, links, microformats - they all have an influence. Are you and/or your vendor doing these…

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Added by J.D. Rucker on November 9, 2011 at 5:25pm — 5 Comments

The Art of the Trade-in Walkaround – Setting Realistic Expectations

The Art of the Trade-in Walkaround – Setting Realistic Expectations with Customers

By Chris Saraceno

 

Most customers looking to trade in a car bring to the dealership unrealistic expectations about the value of their trade-in.



Experts believe the Automotive Sales Consultant is the best person at the dealership to…

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Added by Chris Saraceno on November 9, 2011 at 5:00pm — 6 Comments

Power of Google+ for Car Dealers

The Power Potential Of Google+ Pages For Businesses

Written by Nathaniel Perez 



When Google+ launched for users, the world cheered at the idea of another social network…

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Added by Ralph Paglia on November 9, 2011 at 2:24pm — 1 Comment

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