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All ADM Member Blog Posts (12,227)

New Accessories Sales Process Generates Dramatic Revenue Growth and Cross-Dealership Benefits for North Carolina Dealership

Case study from AddOnAuto demonstrates how cutting-edge accessories process drove accessories revenue from $0 to $150,000 per month, provided new vehicle sales training process, and increased F&I product sales for Scott Clark’s Toyota


San Francisco, CA – March 5, 2013AddOnAuto (AOA) the in-store accessories solution that is changing the way accessories…


Added by Crystal Hartwell on March 5, 2013 at 8:38am — No Comments

Business Blog Post Ideas and Planning


In business, there is no such thing as writer’s block. It doesn’t exist. Erase the phrase from your mind. You see, in any business, there are so many potential stories to be told that one should never run out of them even if they’re blogging daily. More importantly, this isn’t like writing a novel. It’s not professional journalism. You’re not writing a column. On a…


Added by J.D. Rucker on March 5, 2013 at 6:00am — No Comments

Buying A Car?


Added by nicolabarozzi on March 5, 2013 at 5:30am — No Comments

Your Online Reputation Is Hurting Your Customer Retention: 6 Tips To Create Customer Loyalty and Maintain Your Online Reputation

Statistics show that a customer who has a good experience will tell 4 to 5 people. However, a customer who has a bad experience will tell more than 20. In addition, they will usually leave a negative review to go with that word of mouth to leave a permanent…


Added by Mike Gorun on March 5, 2013 at 5:00am — 15 Comments

Why You Should Be Concerned About Your Customers ROI


Companies tend to be solely focused on their Return on Investment (ROI) when trying out a new tool, marketing strategy, or social network, that the customers ROI (and they do have one) never even enters the picture. Just like most businesses, customers also try to find “what’s in it for…


Added by Amanda Ryan on March 4, 2013 at 8:00pm — No Comments

How long before auto dealer review sites become obsolete?


I may be showing my age but when I started my advertising career 60 second television and radio commercials were the norm.

Then when the networks upped their rates we started producing 30s.

Today, we’re writing and shooting 15s.

So how long before we start airing five second commercials?

Hello world, today you can do a six second video for your dealership using an app called Vine and post it on Twitter and your Facebook page.

Yes, while…


Added by charles bayer on March 4, 2013 at 3:30pm — 1 Comment

Make Money Mondays With Sean V. Bradley - Do You Know The #1 Reason Why People Don't Buy?

Make Money Mondays With Sean V. Bradley - Do You Know The #1 Reason Why People Don't Buy?

Nada Says the # 1 Reason why people don't buy a car is because they are LANDED ON THE WRONG Car! Meaning that they were NOT "qualified"…


Added by Sean V. Bradley on March 4, 2013 at 7:30am — 1 Comment

The Harlem Shake is Stupid!


The Harlem Shake is stupid, yes, we all know it, but that’s why this video trend easily went viral. There is a lesson in marketing that can be learned from the stupidity of this Harlem Shake: it’s super easy to do.

If you want to Harlem Shake you:

  • Find a…


Added by Ketty Colom on March 4, 2013 at 7:15am — No Comments

If You Don’t Think Social Signals are Important for SEO, You Don’t Know Google Very Well

Social Ecosystem

There are still many in the search engine optimization industry that are fighting the concept that Google (and Bing) is taking social signals into account at a high level when determining search rankings.

These people fall into three categories:

  1. Those who haven’t…

Added by J.D. Rucker on March 4, 2013 at 6:00am — 5 Comments

Case video: The first car carried by likes!

Via: Audeo

Added by nicolabarozzi on March 4, 2013 at 5:30am — No Comments

Why Your Following Count Should Never Be the Same Number as Your Followers on Twitter

We all want to be popular, whether it is to make up for the many times we were picked last in elementary school gym class, to make up for all those embarrassing school photos or for that one glamor shot we took in the 90’s.

All joking aside, we all want to be popular because it is human nature…


Added by Erin Ryan on March 3, 2013 at 5:00pm — No Comments

Fix Your Orphans (the dormant social media profiles, that is)

Facebook Orphan

The image above shows the last four Facebook activities by a major car dealership in a metro area. Over three months ago, they abandoned their page. This could easily be a very long post where I go into details about how this is wrong on so many levels, but I'll keep it short because if you're reading this, chances are very strong that you're a…


Added by J.D. Rucker on March 3, 2013 at 6:00am — 5 Comments

Nobody Wants To Be Your Friend…

Via: Audeo

Added by nicolabarozzi on March 3, 2013 at 5:30am — No Comments

A Simplified Version of Adding Your Google Author Rank to Your Blog

Anyone who is not SEO savvy or a coder may encounter difficulty when wanting to add your Google Author Rank to your blog.


There are tons, and I mean TONS of articles out there that try to tell you…


Added by Erin Ryan on March 2, 2013 at 4:00pm — 10 Comments

Reputation Management Company

I am looking for a reputation management company for our Honda dealership. I have seen several companies that have wonderful dashboards and send automated emails to customers that are then followed by another email to encourage them to post their review online.


I found a company that did this but also followed up with personal messages to those individuals that gave positive survery results to post their reviews online. It was run by two young ladies that were out at NADA. If…


Added by Alex Andreus on March 2, 2013 at 2:30pm — No Comments

2013 VW XL1 - teaser before Geneva


Added by nicolabarozzi on March 2, 2013 at 2:30pm — No Comments

Why NoFollow Should Only Be Used on Content You Don’t Control

The idea of the NoFollow attribute on links was to help prevent spam from appearing on user generated content sites, particularly Wikipedia. It was intended as a way to tell Google (and eventually all major search engines) that a link was not supposed to transfer any “link juice” to the recipient of the link. In essence, it was…


Added by J.D. Rucker on March 2, 2013 at 6:00am — No Comments

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