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All ADM Member Blog Posts (11,770)

3 Helpful Tips to Make Sure Your Online Reputation is Protected!

Your dealerships online reputation can literally make or break your business success.  Why’s that?  Because, statistically speaking, around 90 percent of all consumers use the Internet to research businesses when they are looking for a product or service. …

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Added by Rick Mosca on December 22, 2012 at 1:00pm — 18 Comments


Influencer
Always Keep Your Eyes Open for Social Media Opportunities

Opportunities

“I sit down at the computer and think of things to post on social media.”

This is the problem. It’s the challenge that faces many dealers as they try to explore new ideas to post about on social media. They have “social media time”…

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Added by J.D. Rucker on December 22, 2012 at 4:00am — 9 Comments


Influencer
Wishing Everyone A Happy Holidays And Prosperous New year

As 2012 draws to a close, I wanted to take a quick moment to wish everyone a happy and safe holiday season and hope you enjoy your definition of success in the coming year.

Have a great Holiday everyone!

Michael

Added by Michael Cirillo on December 21, 2012 at 9:46pm — No Comments


Influencer
Is Raising Your ELR the Right Solution for a Lackluster GPM? by Robin Cunningham

This is a story about a phone call I received several months ago from a service director who had recently attended our NCM® Institute class, Principles of Service Management I. Although not her real name, I’m going to call her “Debbie” throughout the…

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Added by Garry House on December 21, 2012 at 7:45am — No Comments


Influencer
Top 10 Blogs and News for 12/17-12/21

The most trusted name in live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…

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Added by Ketty Colom on December 21, 2012 at 7:30am — No Comments


Influencer
World Didn't End... So Now What?

Like Y2K and Twilight: Breaking Dawn before it, the Mayan Apocalypse has thus far failed to bring about the end of the world. The solar flares didn’t fry us, the meteor didn’t send us the way of the dinosaurs, and Cthulhu remains slumbering his ancient slumber in the abyss. This surprising survival on the part of the human race has left many…

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Added by Timothy Martell on December 21, 2012 at 6:30am — No Comments

SoLoMo Infographic: Retailer Guide to Connecting Social Media, Local Search and Mobile Marketing

SoLoMo Infographic

Retailer Guide to connecting Social Media, Local Search and Mobile Marketing Tactics to create a more effective SoLoMo Strategy…

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Added by Ralph Paglia on December 21, 2012 at 2:00am — 7 Comments

Facebook to Launch Video Advertising Product Next Year

The Facebook video advertising strategy has been a topic of speculation for almost as long as Facebook has existed. Now Ad Age has reported that Facebook have been holding preliminary discussions with industry executives regarding the impending launch of a video advertising product in the first half of next year, which may take the form of 15 second spots…

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Added by Joe Schwartz on December 20, 2012 at 4:42pm — No Comments

Dealer Website Best Practice: "Talk To The Dealer"

Does Your Dealership Have a "Talk to the Dealer" Website Page?

Recently I was contacted by Darin Wade, the owner of the new Power Ford of New Mexico in Albuquerque to assist in the development of a BDC and Digital Marketing Strategy.  One of the key differentiators that Darin had already implemented, which I became aware of…

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Added by Ralph Paglia on December 20, 2012 at 3:00pm — 15 Comments


Influencer
Using Twitter Pictures Like Instagram to Highlight Cars in an Interesting Way

When Instagram decided to block Twitter from being able to post the images directly onto the platform, we all knew it was a matter of time that Twitter would have its own variation. We didn't realize that it would only take a few days. We also didn't expect it to be such a useful portion of…

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Added by J.D. Rucker on December 20, 2012 at 2:00pm — 2 Comments


Influencer
Continue Flow Of Trades From New Sales

Here is the latest used-car market report from Ricky Beggs, Managing Editor of Black Book.



This time of the year seems to get people in a very festive mood for both holiday parties with co-workers, friends and families as well as the end of the year retail sales push within the auto industry. We always hear about the large percentage of sales in general department stores…

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Added by John Sternal on December 20, 2012 at 9:11am — No Comments


Influencer
Thought This Article Would Interest You

Finally someone takes parts, accessories and auto gift cards as serious Christmas gifts. Take look at this article http://www.usatoday.com/story/money/personalfinance/2012/12/19/auto-parts-for-christmas/1754643/

Dealers could make these suggestions as gifts year round for a constant flow of sales.

Added by Roosevelt Gist on December 20, 2012 at 6:38am — No Comments


Influencer
Facebook and Foursquare

In light of recent developments, it seems that local Marketing Using Facebook is only going to keep gaining significance, so how can other services keep themselves relevant?

You may remember earlier this…

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Added by Timothy Martell on December 20, 2012 at 6:30am — 2 Comments


Influencer
Transforming The BDC: Part 1

After seeing the tremendous success that my last series of blogs "Transforming the Dealership" has brought in terms of visibility and feedback I have decided to start a new series to focus strictly on the BDC. 

As a dealership trainer and consultant I am sure having an amazing…

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Added by Stan Sher on December 19, 2012 at 11:30pm — No Comments


Influencer
You Only Know What You Know

If you work in the automotive retail industry you are no stranger to change.  You thrive on competition and commission based pay plans.  You love the hunt.  You love the rewards when you push through goals set by your employer.  You love winning the prize.

 …

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Added by Brian Pasch on December 19, 2012 at 2:00pm — 1 Comment


Influencer
What Does a Hipster Weigh?

The answer, of course, is an Instagram. Listen, I’m not going to tell you that’s a great joke, simply a relevant one, because the social picture sharing and food-photo-filtering site has been making waves this week with their announcement that all your photos will soon be theirs. Everywhere, millions of voices are crying out…

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Added by Timothy Martell on December 19, 2012 at 7:00am — No Comments

Smart Tips - You Must Follow When Negotiating The Best Deal On A Used Car

Money saved is money earned. And, earning money doesn't come easy. So you need to keep in mind that to save money, especially when buying a used car you'll need to work harder and smarter!



Buying a used car is trickier than buying a new one. Rules of comparison are not straight because even if the cars are of the same model…

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Added by Larry Vonn Curtis on December 18, 2012 at 10:30pm — No Comments

Google-YouTube Rolls Out "Capture" Video App - Empowers Increased Dealer Video Content Creation

Google and YouTube have collaborated to develop and roll out a new video iPhone App named "Capture" which will empower improved Dealer Content Creation and easy publishing of videos to Social Media channels.…

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Added by Ralph Paglia on December 18, 2012 at 10:00pm — 5 Comments


Influencer
Don't Let Your Dealership Be a Snob: Brand and Communicate with Facebook Likes

Snob

There are many mistakes made by dealers on Facebook. We detail the most egregious ones here from time to time in an attempt to help others not make the same mistakes. There's one mistake in particular that is almost unforgivable for the simple reason that it's so darn easy while being pretty darn effective.…

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Added by J.D. Rucker on December 18, 2012 at 9:00pm — No Comments


Influencer
Carfax, ActivEngage Partner to Provide Consumers with Vehicle History Information Through Live Chat

carfax VHR_logo

 

Centreville, VA, (December 18, 2012) - Carfax and ActivEngage, Inc., the most trusted provider in automotive live chat, have teamed up to help dealers provide Carfax Vehicle History Reports™ to online shoppers through live chat. Carfax-subscribing dealers can make extensive vehicle history data available to used car shoppers in real-time during a live chat conversation, therefore creating an elite consumer experience on…

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Added by Ketty Colom on December 18, 2012 at 12:25pm — No Comments

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