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All ADM Member Blog Posts (12,439)


Influencer
Half of these shoppers want to buy today but you didn't call them

Written by Mat Koenig CEO & Founder of KonigCo LLC.

Learn more at www.konig.co…







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Added by Mathew Koenig on April 18, 2013 at 8:28am — No Comments


Influencer
Using Text Messages In Service Provides Instant ROI



In today’s world where everyone is going 120mph, people are more interested in convenience than ever before. Is it because time is so limited in our hectic schedules or is it because we’ve become accustomed to taking the shortest route possible to achieve the same end result?  For example, when cooking…

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Added by Richard Holland on April 18, 2013 at 8:19am — 1 Comment


Influencer
With Increase In Cost Of Ownership, Does It Make More Sense To Lease?

AAA recently unveiled its 2013 annual study in the cost of ownership for the typical sedan, available at AAA’s “Your Driving Costs” study, which revealed a nearly 2% increase in the cost to own and operate a sedan in the U.S. This report must raise a few…

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Added by John Sternal on April 18, 2013 at 7:32am — No Comments


Influencer
She’s the apple of any marketer’s eye

By the time she’s 21, she will, like most of her girlfriends, control two-thirds of the consumer wealth in the U.S. according to a recent research study by Fleishman-Hillard Inc.

Furthermore, she will have the final say on all purchases as well as being the motivator of big ticket buys such as a new home, car and appliances – and that’s on top of her daily purchases of groceries, clothes and take-away food.

What does this mean for marketers and advertisers? It…

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Added by charles bayer on April 17, 2013 at 8:00pm — No Comments

Mobile Technology & SMS Strategies For Lead Generation Pt. 1.

What is the single most cost effective way to get direct access to a consumer? If you said anything other than through a mobile device, then you are wrong. Mobile devices are proliferating at an exponential rate and nearly 40% of all Internet traffic now, is on a mobile device. Mobile marketing reached $2.7…

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Added by David Schroeder on April 17, 2013 at 2:30pm — No Comments


Vendor
Photo Enhancements for your dealerships!

Added by jason keo on April 17, 2013 at 10:00am — No Comments


Influencer
DMEautomotive Announces Two Must-Attend Webinars: Powerful Dealership Information/Best Practices to Ensure Customer Loyalty for the Long Term

 

NADA University/DMEa Webinar: Success in a Changing Loyalty Landscape - April 24th-1pm EDT

DMEa Webinar: How to Launch the Ultimate Dealer App – April 25th - 2pm EDT

 

 Daytona Beach, FL–April 17, 2013 –…

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Added by Crystal Hartwell on April 17, 2013 at 6:06am — No Comments

Making Sense of Your Marketing Metrics

In working with e–commerce directors (both inside and outside of the automotive industry) for the past several years, I have noted several similar patterns in how  internet marketers measure success.  Some focus on driving traffic to their site without looking at the source of the traffic to determine its value, while others focus solely on the number of leads they can provide to the sales department, regardless of quality or cost. Still others look directly…

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Added by Peter Benson on April 16, 2013 at 1:18pm — No Comments


Influencer
High Quality Customized Automotive Website Content Is Effectively Free

I've decided to write more frequently about Automotive SEO, after a brief period of silence.

 

Recent research on Organic Search rankings and collaboration with industry leaders brought to light a very interesting observation.    

I…

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Added by Brian Pasch on April 16, 2013 at 1:00pm — 3 Comments


Influencer
Are You Leaving Money on the Table?

Added by Paul Potratz on April 16, 2013 at 12:18pm — No Comments


Influencer
From the NCM Institute: 5 Mistakes Dealers Make With Their Owner Marketing and How to Avoid Them By: Russell Grant

Written By: Russell Grant

One of the best things about my job is the fact that I get to talk to so many owners, GMs, dealers, sales managers and service directors about their dealership’s owner marketing strategy. Or, in some cases, need for one. That’s when I find my work the most rewarding, when I’m speaking with dealers who are ready to reap the benefits of developing and implementing a strong, sustainable owner marketing strategy.

Because remember, there are only three ways…

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Added by Garry House on April 16, 2013 at 7:23am — No Comments

Automotive Sales Training - Ten Tips for Winning in a Bad Economy

Unless you have been hiding in a cave somewhere, you have heard that the U.S. economy is doing poorly. Housing starts are down, the value of the dollar is down, car sales are down, real estate is down, retail is down, gas prices are up, food prices are up, bankruptcies are up and the sky is falling. What is a person to do?

1. Don't Drink the Cool Aid 

The news is…

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Added by Mark Tewart on April 16, 2013 at 6:47am — No Comments

Building Up Employees’ Loyalty and Engagement: What I Like About You

When did you last share with someone important why you enjoy him or her? We’re fast to convey disappointment or dissatisfaction with others, but uplifting the attributes in them we like feels rather strange.

Yet when it comes to building loyalty, whether in customers, coworkers or…

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Added by Mike Gorun on April 16, 2013 at 6:24am — No Comments

SHOWROOMING TREND: Aggressive Price Comparison Shopping Moves Beyond Automotive Retail

Mobile Device Empowered "Showrooming" Trend Drives Strategies Centered Around Price Competitiveness…

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Added by Ralph Paglia on April 15, 2013 at 3:30pm — No Comments


Influencer
Forget Ups and Close Like Crazy

I made a very prosperous living selling highline automobiles. My sales strategy made happy customers happier and because my sales were MSRP or better they made my boss quite happy too.

 

My strategy? I rarely took a showroom up.

 

Taking ups, as much as we love the rush of that pursuit, results in closing rates under 20%. You could be closing half or more if you prospect the right opportunities.

 

This kind of progressive selling is the future of…

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Added by Jeff Cotton on April 15, 2013 at 2:30pm — No Comments

Retargeting Your Dealership Visitors With The Facebook Exchange

Watch Original How To Retarget Your Dealership Visitors Using Facebook

Facebook advertising for your dealership, It’s a great…

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Added by Kevin McKillop on April 15, 2013 at 12:05pm — No Comments


Influencer
Improve Your Digital Marketing Campaigns TODAY With This Webinar

How confident are you that your digital marketing campaigns are delivering incremental sales each month?  Are you aware of the most common mistakes dealers make when using Google Adwords?  



What is new in digital marketing that is helping dealers jump to the next level in monthly sales?



If you would like sneak peak from leaders who will be sharing their…

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Added by Brian Pasch on April 15, 2013 at 8:04am — No Comments


Influencer
The First Three Stages of Facebook Page Promotion for Dealers

Facebook has been a promising venue through which to market a dealership ever since it reached a high level of popularity back in 2008. Back then, it was just breaking the hundred million user level and was showing signs that it would be able to be business-friendly in contrast…

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Added by J.D. Rucker on April 15, 2013 at 6:00am — 2 Comments


Influencer
VDPs Do Not Pay The Bills

The other day I was in a dealership speaking with an owner.  He said to me "I have 315,000 VDPs" to which I responded "wow, that it is great".  He then said to me "however, VDPs do not cash checks, sales do".  I was so happy to hear that because here is someone that really gets it.  I am not saying that focusing…

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Added by Stan Sher on April 14, 2013 at 12:05pm — No Comments

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