Professional Community for Car Dealers, Automotive Marketers and Sales Managers
For the occasional good article or two on BI, you need to wade through pages of crap. Here is an article on Business Insider about cheating Yelp, which falls squarely into the category of "crap" whereby the article falls just short of telling businesses to cheat on…Continue
Added by Ralph Paglia on February 19, 2012 at 7:14am — No Comments
I was standing at the Macy's checkout counter today and decided to "check-in" using FourSquare. That 10 second action saved me 15% of my purchase at the register.
I saved $40 by tapping a few buttons on my smartphone. Do you think consumers will engage with location based…Continue
An interesting report from comScore and I think some premonitions for retail automotive.
Added by Larry Bruce on February 17, 2012 at 9:24pm — No Comments
This year the 2012 Automotive Boot Camp has been expanded with 8 "core" curriculum tracks as well as 16 elective courses. This gives attendees a total of 48 workshops to choose from in May plus the additional keynotes, special events, and networking sessions.
ADM founder …Continue
Added by Brian Pasch on February 17, 2012 at 8:00pm — No Comments
Rolling through the desert at 8pm, we see the first lights. More appear in the distance, and soon the entire landscape is coated in the glow of hotel and casino lights.
“It looks like a bar of gold,” my co-pilot on this trip marveled. “Just a ridiculous amount of life surrounded by the desert.”
We were heading into Las Vegas for the NADA Convention, and this was an awesome welcome to the city for us. Much like those lights, the convention energized me (despite…Continue
Added by Will Michaelson on February 17, 2012 at 2:36pm — No Comments
American Express and Twitter announced a new pilot program starting in March for 10,000 Amex small business owners. Car dealers looking for new tools in their Automotive Advertising strategy, should take note of this limited trial.
The Amex program will allow business owners…Continue
Added by Brian Pasch on February 17, 2012 at 9:30am — No Comments
NCM Associates was on hand at NADA 2012 with the express purpose to open a dialogue with attending dealers and managers to listen to their issues, concerns, successes, and desires relative to their automotive dealership operations. It was a great opportunity for us to connect with dealers inside and outside the NCM family and as always, the conversations were compelling in many ways. In particular, one dealer told me about his vision for…Continue
Added by Robin Keller on February 17, 2012 at 9:18am — No Comments
491 Morris Ave.
Summit NJ 07901
Added by Ken Beam on February 17, 2012 at 8:30am — No Comments
Periodically, we receive an email or a phone call from an ISM wanting to know how to increase their closing ratio from 30% to 40%. I often have to bite my lip in order to prevent myself from laughing hysterically. Invariably, I start to ask how that dealership is measuring its closing ratio. However, as I am asking that question, I am always asking myself why isn't there a standard equation for measuring closing ratio?
Let's think about other forms of measurement,…Continue
The Data War is raging.
Added after initial post:
My suggestion of Locking Down Critical Dealership Data Fields has generated interesting feedback on other thread(s). The jury is out here on why others are not jumping on board with the suggestion of starving the beast by restricting which data is accessible to a VERY limited number of intermediary data polling services. Don't mind me for trying to keep this simple... That is what I do... I look at things (mostly digital) and…Continue
Added by David T. Gould on February 16, 2012 at 10:30pm — No Comments
We approach Digital Marketing with all seriousness. After all, we are spending big bucks, sometimes our own, sometimes our company's. But I ask you... is it really rocket science?
Let's do this... approach this so serious subject with the attitude of having fun.
Windshields first appeared around 1905 and at that time all windshields were made of glass. The glass windshields however proved to be a nuisance when it came to passenger safety, since the glass shattered into sharp pieces during accidents and ended up injuring the passengers. These injuries led to many lawsuits against auto manufacturing companies that led to huge losses.…
Added by Auto Glass Authority on February 16, 2012 at 12:35am — No Comments
Instituting change in your company is not an easy thing. It takes time, strategy and a…Continue
While at NADA, I heard quite a bit of buzz about mobile websites. Does my dealership need one? If I already have one, do I need to actually optimize it? Is mobile traffic really growing as rapidly as everyone says it is? Should I be making my car dealership’s mobile website a priority to sell more cars?
The answer to all four of those questions is absolutely,…Continue
I like my profile photo…. I do. It’s warm and friendly (at least to me it is).
However I cropped the best part of it out. The part that makes me look so warm and friendly. My family.
Here is my standard profile photo that I use for Linked In, Facebook, twitter, ADM, DealerElite, and darrinsmith.com;…Continue
Added by Darrin Smith on February 14, 2012 at 7:46pm — No Comments
We have heard many times over, the final mental decision making process is triggered by emotion! Love is a word today that is overused, misused, and abused, but definitely used in many levels of connotations!…Continue
Added by Nancy Simmons on February 14, 2012 at 8:04am — No Comments
Networking is the cultivating of positive, give-take relationships between two or more people that are beneficial to one…Continue