Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Our colleague Stan Sher wrote a pretty good tear on the issue of searching for the Next Internet Manager to blame for sales failures. I have to say I agree with his…Continue
Added by Ralph Paglia on March 10, 2012 at 10:00pm — No Comments
While vendor registration is not required, it is the only way to ensure your company is invited to take part in deals for products…Continue
I have had a few dealers reach out to me lately on Microsites being a bad idea and even one of the largest industry providers asking me if…Continue
The Dealer Principle, Executive Staff and Department Managers are mired in daily tasks more than ever as our industry recovers---most have downsized dramatically in reaction to the recent struggles and find the leadership team is now required to do 150% or more of the duties they once did.
Concurrently, automotive Sales and Service customers have continued down the path of "Choosing" their providers from a safe distance. The internet remains the…
Young people are excited about accessories and car brands are taking note. Hyundai Motor America recently announced that they…Continue
Added by Ashley Poag on March 9, 2012 at 10:40am — No Comments
With the ability to reach almost half of the…Continue
Added by Ashley Poag on March 9, 2012 at 9:00am — No Comments
My son Simon shared this with me on Google+. It is a slideshow created by Gideon Rosenblatt for his blog "Alchemy of Change". I really liked his analysis of Google's direction in relationship to Facebook and other social media. What do you think?
Added by Tom Gorham on March 9, 2012 at 7:30am — No Comments
If you are looking for ways to bring your search marketing strategy to the next level, one of the strongest opportunities will be to show your employees how to expand their social connections that Google can see.
I learned about this new social media influence measurement tool from Mike Correra at DCH Honda of Gardena (California)...
Ralph Paglia's Kred Score:
Kind of cool huh?????
Added by Jody DeVere on March 7, 2012 at 1:44pm — No Comments
Having a dealership YouTube channel is important for many reasons (as I touched on last year), but once your dealership has a channel, what do you do next? Here are some tips and best practices to help your dealership’s YouTube channel get better search engine visibility:…
Authenticity refers to truthfulness, character, integrity, commitments kept, sincerity, devotion, and upright intentions to help others.
Early Adaptors, those desiring to be ahead of the curve who want it now, not after everyone else is doing it, lead the way in a new movement towards "CPR the Heart of Business." This CPR will surely revive and thrive the "Heart" of one's individual business, while doing the same for the entire business. …Continue
Added by Tom 1TeamSynergy Wiegand on March 7, 2012 at 10:53am — No Comments
The Evolution of Automotive Digital Marketing – Where Do Dealers Go From Here?
A brief overview of the last 10 years, where the ‘State of the Art’ for car dealers stands today, and where the most successful dealers will get their competitive advantage…
Added by Ralph Paglia on March 7, 2012 at 10:00am — No Comments
Google+ not only wants you to promote search results, but they want to make sure that you get the proper "thank you" from your friends.
Recent searches (with me logged into Google) not only show me the users who have +1'd the site but also prompts me to thank them.…Continue
Added by Christine Rochelle on March 7, 2012 at 9:31am — No Comments
Added by Crystal Hartwell on March 7, 2012 at 9:18am — No Comments
Added by Josh Vajda on March 7, 2012 at 8:30am — No Comments