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All ADM Member Blog Posts (9,339)

Your Digital Lot Sucks

So, you market well to your website:  Use it across your advertising, put the URL on t-shirts, do fantastic SEO, and run PPC campaigns that would make Best Buy weep with joy.  Got your Social Media sending people there, too.  After all, we know that everybody (90%+) shops online now!  Success for your dealership is…

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Added by Keith Shetterly on August 30, 2011 at 4:00am — No Comments

Millennials and Your Brand on Social Networks



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Added by Ralph Paglia on August 29, 2011 at 9:00pm — No Comments

2012 Toyota Camry; 7th Generation of America's Best Selling Car

TOYOTA INTRODUCES SEVENTH-GENERATION CAMRY FOR 2012

  • Lean Design, engaging driving dynamics
  • Improved fuel economy; Hybrid achieves 43 mpg
  • Advanced safety and security features
  • New Entune Multimedia…
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Added by Ralph Paglia on August 29, 2011 at 8:00pm — No Comments

Car Industry Outlook Better Than Many People Think by Jim Ziegler

Car Industry Outlook Better Than Many People Think



Published by…

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Added by Ralph Paglia on August 29, 2011 at 1:30pm — No Comments

Creating a Trackable QR Code

After writing my post on QR Codes Best Practices, I wanted to make sure those dealerships interested in starting a QR code marketing campaign knew to create QR codes in a way that will allow your dealership to track them through the Google Analytics on your car dealership website.

 

Here's how to create a QR code that is trackable by Google Analytics:

 …

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Added by Ali Amirrezvani on August 29, 2011 at 12:18pm — No Comments

Be Careful When Using Social Media in Hiring Decisions

It’s no secret that auto dealerships have frequently been forced to defend themselves against discrimination claims by employees and agencies such as the Equal Employment Opportunity Commission. As a result, many dealers have instituted comprehensive human resources programs to avoid potential problems. However, new technology brings new challenges.

 

As the use of social media grows, more and more dealerships are using the internet to screen potential employees. Many managers…

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Added by Jim Radogna on August 29, 2011 at 11:18am — No Comments

An Automotive Chat with Ralph Paglia

Automotive industry thought-leader Ralph Paglia shares what he considers to be the most important skills for dealerships to possess in today’s automotive marketplace.

Ralph Paglia did not intend to have a career in the automotive industry. After taking a job at his friend’s father’s Volkswagen dealership, Ralph found…

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Added by Justin Braun on August 29, 2011 at 9:00am — No Comments

Paid Social Media Content Placements; Are They Worth It?

How Valuable Are Social Media Sponsorships?

Blog posts and videos have the highest value for marketers…

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Added by Ralph Paglia on August 29, 2011 at 12:30am — No Comments

Medialogy | Digital Marketing Agency in Lebanon, Middle East

Are you planning on launching a new website or updating your existing one? Are you outsourcing your web application, mobile application or web game? Do you think you don’t have enough technical background to make the right profitable decisions for your company? Medialogy Inc. is a reputed web consultancy firm armed with the internal skills and expertise to offer our valued clients. If your company site doesn’t live up to its expectations or if you want more from it, let us help you maximize its… Continue

Added by Sheila Casey on August 28, 2011 at 9:11pm — No Comments

IM@CS Giving Away One Dealer Staff Pass To DrivingSales Executive Summit!

Ready to attend the most progressive dealer marketing event in the Auto Industry and don't know how to talk a decision maker into the $699 early bird ($999 at-the-door) price? IM@CS is giving away one entry to the DrivingSales Execute Summit in Las Vegas (Bellagio) October 9-11, just before the JD Power & Associates Internet Round Table at Red Rock. If you win, you just need to get there!

 

Simply go to …

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Added by Gary May on August 28, 2011 at 8:23pm — No Comments

Suffering conversion failure?

Click to download Tony Jewson's AADA convention slide presentation on how to turn leads into customers; a goal that all dealer subscribe to but many fail to achieve, and more at:…

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Added by charles bayer on August 28, 2011 at 4:40pm — No Comments

Dealer.com Receives $30M Investment from Accel Partners

Accel Puts Over $30M In Digital Marketing Platform For The Auto Industry Dealer.com

Dealer.com
 written by LEENA RAO…
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Added by Ralph Paglia on August 28, 2011 at 4:00pm — 1 Comment

The Top 10 Problems With Social Media

From the home office in Barrow, Alaska... Top 10 Problems with Social Media:

 10) My last “social media experiment” ended up in “stalking” charges and restraining orders

 9) People can’t get the real essence of me through a computer

 8) What happens when this whole internet fad dies off?

 7) People never believe what they see on the internet

 6) Well, wun pozitiv is nobuddy cairs to much abowt speling things rite

 5) It takes so much time away from…

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Added by Brad Alexander on August 26, 2011 at 9:06pm — No Comments

All truth passes through 3 stages

One thing I have learned in the automotive Internet world over the past 13 years:

All truth passes through 3 stages.

  • First, it is ridiculed.
  • Second, it is violently opposed.
  • Third, it is accepted as being self-evident.

( A quote by Arthur Schopenhauer)

 

When I first started selling cars via the Internet, most ridiculed it saying, "You can't sell cars over the…

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Added by Tom Gorham on August 26, 2011 at 8:42pm — 5 Comments

Car Dealers Should Delete 17 Things From Their Facebook Strategy NOW!

17 Things Marketers Should Delete From Their Facebook Strategy NOW …

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Added by Ralph Paglia on August 26, 2011 at 7:00pm — 3 Comments

Congratulations Mark Nix- 1st week Be One with Vin Winner!

Our first week winner of the "Be One with Vin at Digital Dealer 11" promotion is Mark Nix!

Congratulations

If that's not your name, no worries. We're giving away prizes every week, all the way to DD11 in Vegas, so enter again every…

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Added by Joseph Little on August 26, 2011 at 12:05pm — No Comments

QR Code Marketing Best Practices

Some of DealerOn's car dealer website customers are incorporating QR codes on their sites, though it remains a technology that’s still maturing.  While others in the industry have debated the benefits of using QR codes as a part of your dealership’s marketing strategy, I wanted to share some tips for running a QR Code campaign if your dealership is going to test this technology.

 

Before you start any marketing…

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Added by Ali Amirrezvani on August 26, 2011 at 11:47am — No Comments

5 Tips for keep loyal Customers

I just ran across this post from Driving retention and wanted to share as it is so helpful and has been something we have been doing here at our dealership to hold on to our customers. Ck it out. At the bottom I have information about a card system that is working fantastic for us.

 

In a lagging economy, keeping your loyal customers loyal can become increasingly more challenging, but there is probably no other time when good customer loyalty is more vital to your business.…

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Added by Gloria Perry on August 26, 2011 at 10:25am — No Comments

Google+ and the Future of Social Media Marketing

 



What is Google+?

Google+ is the latest social networking service that lets users create a personalized online profile to interact with the people in their lives. The idea is to build upon what’s already available from social networking services like Facebook and Twitter. The…

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Added by Richelle Farley on August 26, 2011 at 10:09am — No Comments

NJ VW | Unofficial End of Summer VW Sales Event | Union County NJ VW Dealer | Douglas VW Summit NJ

Please join us this weekend for our 

 Unofficial End of Summer  Sales Event!

Share this EBlast with your friends too.



AugHD.gif .

*Click any Banner to visit our site!…

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Added by Ken Beam on August 26, 2011 at 6:42am — No Comments

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