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All ADM Member Blog Posts (10,684)


Influencer
Social Media Will Replace Your Dealership!

NO, it won't. I'd have to be making a humor piece to take that stand--however, I'm paraphrasing, in my title, an actual quote from a press release this week from Maritz Research:

"Contrary to the growing belief that…

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Added by Keith Shetterly on June 21, 2012 at 10:30am — 6 Comments

Facebook Lets You Pay Your Way To A Better EdgeRank

Facebook’s EdgeRank is the elusive, mystical formula that calculates whether your story is interesting enough to be featured on your friends’ newsfeeds. One site compared the EdgeRank to a credit history: It’s important, unique to each user, invisible, and no one knows exactly how it works. Mathematically stated, the EdgeRank formula would look something like…

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Added by Stephen Jackson on June 21, 2012 at 7:30am — No Comments


Influencer
Have The Courage To Cut Some TV Budget For Video Pre-Roll Marketing

Dealers who are looking to take their successful franchises to the next level should consider video pre-roll marketing.  Video Pre-Roll is display advertising on STEROIDS.

 

If your dealership believes in Cable TV marketing, I suggest that you get the courage to take a portion of that TV budget and move it online…

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Added by Brian Pasch on June 21, 2012 at 7:30am — No Comments


Influencer
Matt's Magic Website Formula

Nearly every day that I meet with dealers, I’m going over statistics. The metrics that dealers are most interested in are always the same: leads, leads, leads.  I constantly field questions like: “Why are my email leads down this month?” “Great, my phone leads are up!” “Why are my hours and directions visits… wait, what are those again?” Sounds familiar, doesn’t it?

The truth is, this fixation on leads is short-sighted. According to a 2011 study done by AutoTrader.com and Polk* 69% of…

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Added by Matt Tedesco on June 20, 2012 at 7:00pm — 2 Comments


Influencer
Black Book Vehicle Pricing Report For June 19, 2012

Following is the latest Black Book pricing data on the used-car market. Additional analysis and chart information can be found here.



It was an interesting week regarding the market values. Sure the softening trend continued. The car segments were overall at very close to the level of the previous 4 weeks, at -$31 this past week. The lone…

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Added by John Sternal on June 20, 2012 at 10:59am — No Comments


Influencer
The Importance of Social Business

As a Social Media Specialist, I’ve been asked many times before what is it that I do and how I do it. I simply reply, I write, because social media is far too complex to describe in one sitting. New sites are popping up everyday, like Bo.lt, a website that is supposed to be better than Pinterest (crazy, right?), and new trends are always rising. Which means it is my sole purpose to research industry trends and analyze current social business data available to…

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Added by Ketty Colom on June 20, 2012 at 6:50am — No Comments


Influencer
Still not Getting Reviews?

I opened up the latest Automotive News over breakfast today and noticed a teaser for an article inside. 

"Warning: Ratings Count for Shoppers".  Of course after teaching Reputation management and customer service workshops for the last 2 years in the automotive industry I am always drawn to this type of article.

Well before I get to what the article said, I…

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Added by Glenn Pasch on June 20, 2012 at 4:31am — 1 Comment


Influencer
Adwords Can Now Target Mobile App Users So What Are You Waiting For?

Just in case you missed the recent announcement, from the Google Adwords console, car dealers can now target Mobile Apps as part of their paid display advertising campaigns.  

 

Google's purchase of AdMob in 2009 gave them access to AdMob's network of over 300,000 mobile apps.  The app categories that can be targeted are part of Google's Play and Apple's App…

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Added by Brian Pasch on June 19, 2012 at 6:00pm — No Comments

R.I.P to our FRIEND KARRY MOORE

The Dealer Synergy and Bradley family would like to extend our condolences to the family of Karry Moore.

He was a true friend, a great person to work with, and will be forever known in the auto industry.

Karry touched the hearts of anyone who had the pleasure of knowing him. He will forever be missed and forever be remembered.

R.I.P. To our great friend Karry.…

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Added by Danielle Davis on June 19, 2012 at 2:21pm — No Comments


Influencer
SOCIALDEALER Introduces Buyer Referral Program: Social Referrals

SOCIALDEALER Introduces Buyer Referral Program: Social Referrals

 …

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Added by Ralph Paglia on June 19, 2012 at 2:08pm — No Comments


Influencer
Creating an Original Social Media Promotion

Added by Paul Potratz on June 19, 2012 at 1:46pm — No Comments


Influencer
4 Tips for Using Social Media to Promote Your Loyalty Rewards Program

Who doesn’t love free stuff? If your dealership has a loyalty program that allows customers to accrue rewards points, one of the best ways to encourage people to sign up is the promise of free stuff and/or valuable discounts down the road. Customers who purchase a vehicle or come into your service department are ideal prospects for a loyalty program, but what about the customers who haven’t visited your shop lately? What about friends of your customers?

Social Media is a great…

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Added by Mike Gorun on June 19, 2012 at 11:57am — No Comments

If you are Having Fun Your Customers will too!

It is a simple matter of life.  People enjoy being around other people who are having fun!  Positive experiences are contagious.

This past Father’s Day weekend, I had the pleasure of watching my 10 year old son play in the Texas State 10U baseball tournament.  It was hot, the teams were tough, and we were at the baseball fields from 8 AM until 11 PM Saturday and Sunday.  The weekend was enjoyable and will be a Father’s Day I will always remember.  Some might think that it is because…

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Added by James Schaefer on June 19, 2012 at 10:41am — No Comments


Influencer
Car Dealers Make the Right Call with Proper Phone Training

Hi All,

Wanted to share an article in the latest Edmunds' Dealer Newsletter. We had the pleasure of working with Jerry Thibeau of Phone Ninjas on this important topic and he was kind…

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Added by John Giamalvo on June 19, 2012 at 9:30am — 2 Comments


Influencer
News Release: KPA Announces New Automotive Social Media Service

KPA Announces New Automotive Social Media Service

KPA Local Engage is a social media service dedicated to bringing a dealer’s unique brand to their local community.

 

Lafayette, CO (June 19, 2012) ­— KPA announced today the launch of KPA Local Engage, the first social media service in the automotive industry to include collaboration with a social media expert, localized promotions, and social media management software in one service. Auto dealers…

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Added by Patric Timmermans on June 19, 2012 at 9:26am — 3 Comments


Influencer
You ALWAYS... Or ...NEVER Do

January 1979 I sold my first car at a small dealership in North Jersey.  Since then, a lot has happened.  I've personally trained over 15,000 sales professionals, written 10 books, spoken literally around the world, and now work with top dealers to fill their sales needs.  I have seen and participated in three "worst ever" downturns in our industry.  Each has taught me lessons on how to deal with the struggles and what to improve on as business gets better.  There was one lesson that…

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Added by John Fuhrman on June 19, 2012 at 8:28am — No Comments

Diversify Your Dealership's Marketing Efforts!

Your dealership needs a positive presence everywhere consumers gather. Social, tv, print, radio, mobile...using every medium short of graffiti on the subway to get your message out makes your brand stronger.

Just because you don't use a particular method yourself (e.g. Facebook) doesn't mean…

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Added by Jim Fitzpatrick on June 19, 2012 at 8:03am — No Comments


Influencer
What 3 Components Do You Need To Succeed In The Car Biz? ASK And You Shall Receive!

That's right! There are 3 Personal Components you need to have to Succeed in the Car Biz!

ATTITUDE, SKILL SET and KNOWLEDGE!

A strong Attitude will get you through the day…

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Added by Leonard Buchholz on June 19, 2012 at 8:02am — No Comments


Influencer
Vehicles Turn 60% Faster Through Groundbreaking Certification Program

Recently launched SureSale Certified wins major gains for participating used car dealers: an additional 23% or $2,300 gross per vehicle on average

 

Venice, CA – June 19, 2012 SureSale Certified, the certified pre-owned marketing program that is changing the way used vehicles are sold, is reaping significant returns for dealers who participate in the program.…

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Added by Crystal Hartwell on June 19, 2012 at 6:56am — No Comments


Influencer
Ways you're Killing Sales Leads

 

 Sales leads come in many different forms, yet few sales reps adjust their sales follow-up process to sync with the latest intelligence available about those leads. If not careful, they could be turning qualified sales leads into "not interested" responses or even worse, …

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Added by Ketty Colom on June 19, 2012 at 6:00am — No Comments

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