Professional Community for Car Dealers, Automotive Marketers and Sales Managers
3 WAYS TO CREATE A WINNING DEALERSHIP
Added by Ralph Paglia on May 4, 2012 at 10:00am — No Comments
After reading Brian Pasch's insightful blog post about dealers egos and how they can be hobbling their own successes (see here), I got to thinking about this subject in greater detail.
I've already replied to that post that our industry is really coming up short on success because of the limitations imposed by some styles of leadership. But there may also be a…Continue
EDITOR'S NOTE: Thank you to Matt Murray from Dealer.com for drawing my attention to this article with his tweet on the subject...…Continue
Added by Ralph Paglia on May 4, 2012 at 9:04am — No Comments
Written by Robert M. Caruso
One of the most frequent things I speak or consult on is…Continue
Google recently released an eBook (or playbook, as they call it): "The Mobile Playbook: The Busy Executive's Guide to Winning with Mobile". For any dealership interested in mobile websites, mobile paid search, and how to expand your brand with mobile technology, this guide is extremely concise and helpful, answering the "5 crucial mobile questions that every business executive should be asking today".
Their playbook is…Continue
Sean V. Bradley "On Top of The World" - Automotive Sales is an AMAZING Career... If you make it…Continue
Added by Sean V. Bradley on May 3, 2012 at 5:45pm — No Comments
Fire Your Internet Sales Manager
I know I am going to get a lot of heat on this article, but it has to be said. I have worked with thousands of dealerships over the years and there have been numerous reasons given for mediocrity, and even failure. In the beginning of…Continue
Added by Sean V. Bradley on May 3, 2012 at 4:56pm — No Comments
“When our research tracked 20,000 new hires, 46% of them failed within 18 months. But even more surprising than the failure rate, was that when new hires failed, 89% of the time it was for attitudinal reasons and only 11% of the time for a lack of skill. The attitudinal deficits that doomed these failed hires included a lack of coachability, low levels of emotional intelligence, motivation and temperament.” Mark Murphy, Hiring for Attitude, Forbes
In the car business , it’s all…Continue
Added by Leonard Buchholz on May 3, 2012 at 7:37am — No Comments
Do you know your customers? – Do you know what a multi-channel funnel is?
A muti-channel funnel allows you to stop spraying and praying. It allows you to track and see how customers are interacting with ads and where the conversions are taking place.
Added by Paul Potratz on May 3, 2012 at 6:05am — No Comments
We just did another email campaign with GeoMailers. I promised I'd blog again if it was a success. We did a Month End Campaign targeting Honda owners and sold 14 cars!!!
I've said it before, GeoMailers' Targeted Email Marketing Services is the best email marketing company I've ever used!
Check them out at www.geomailers.com
With prices of late model used vehicles at a near all-time high, according to this latest article by Automotive News, one of the greatest…Continue
Dealerships with the most effective loyalty programs drive results in five key areas: marketing responsiveness, sales-to-service conversion, service visitation, retail member spend and member repurchase intent.
This is the third blog in a five-part series where I explain how loyalty programs improve each of these metrics. Last week I touched on…Continue
Added by Mike Gorun on May 2, 2012 at 11:52am — No Comments
For some people, they don't deserve it but get it anyway; for others, it appears to make a great and deserving gift. And I’m sure that many of us have received it from others, deserved…Continue
Added by Ketty Colom on May 2, 2012 at 11:14am — No Comments
Whats the ROI of a great attitude? How do you measure the ROI of a culture in which #positive is a constant and not an afterthought? When focused on spreadsheets and reports, where does an enthusiastic and encouraging enviroment fit it to the analysis?
My Internet 'Direct Sales' Team accepted my challenge to "30 Days of Positivity' at the begining of April. We constistantly worked with each other…
Advertising is all around us. It’s everywhere. But, that doesn’t mean that your dealerships’ advertising is everywhere it needs to be. Advertise all you want, but if your potential customers aren’t seeing your ad, you’ve missed the point.
So the question is, how do you ensure that the ad you created is being seen by the right…Continue
Added by Paul Potratz on May 2, 2012 at 9:00am — No Comments
Most Comprehensive Online Reputation Management
And Social Monitoring Platform for Auto Dealers Hits the Market
WALTHAM, Mass. - May 2, 2012 - DealerRater®, the world’s premier car dealer review web site, today announced national availability of its new comprehensive online reputation and social monitoring platform,…Continue
Added by sara callahan on May 2, 2012 at 6:50am — No Comments
I am, launching a new internet department from the ground up! I would like to hear what other people have to say on what they think good conversion ratio's on the items listed below. Also, any additional metrics that are not listed here but you think should be.
Added by J. Lugo on May 1, 2012 at 2:56pm — No Comments
Register early! Seats are limited and fill up quickly! See you there!…Continue
Added by Adam Ross on May 1, 2012 at 2:05pm — No Comments
Top 5 Automotive Industry Social Media Based Network Traffic Statistics from Compete, Inc. for 12 months ending March 31, 2012...
Ranking by traffic volume and the sites (including subdomains) submitted to Compete, Inc. for monitoring:…Continue
Added by Ralph Paglia on May 1, 2012 at 1:30pm — No Comments