Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The marketing adage “content is king” has been around for a long time. In 2013, it appears that both the search engines and social media sites are focusing on content as their driving forces, but in a different way than most understand. Things are changing in the world of internet marketing. Here’s what you need to know.
Content was never really…Continue
Added by J.D. Rucker on December 29, 2012 at 6:00am — No Comments
Email Messages sent out on Friday 12/28 indicate that the assets of Auto Dealer Monthly, LLC have been sold to Bobit Business Media by Greg Goebel.
Auto Dealer Monthly, LLC has published both…Continue
When marketers think of social media as a promotional channel, Facebook continues to be the network of choice. Of course, this trend may be the result of people sticking to a platform that feels safe. After all, Facebook remains the largest and most influential social platform on the web today, so…Continue
Marketing with Twitter and Facebook should be less about selling a product, and more about selling your brand. Some companies don’t understand this and that’s why they believe social media isn’t valuable, because when you only use it to showcase sales, it isn’t. Other brands have a firm grasp on…Continue
Added by Timothy Martell on December 28, 2012 at 7:09am — No Comments
When starting any new venture, it’s a good idea to learn from the mistakes of others. In the world of online video marketing, there are plenty of mistakes to learn from. Here are four common errors that dealers often make when entering the online video space:
1. Not Using Video at All
The biggest mistake is choosing to avoid video altogether. Using video for your business is…Continue
Added by Joe Schwartz on December 28, 2012 at 6:30am — No Comments
As more businesses start to embrace the cost-effective method of social media promotions that Facebook Sponsored Stories offers, I’m seeing some mistakes pop up. As Louie Baur posted last week, you have to be…Continue
Added by J.D. Rucker on December 28, 2012 at 6:00am — No Comments
How many times have you heard that phrase? I know I hear it every day. The now reoccurring phrase... "Mr. Jones is NOT an Internet customer, he is Harry's previous customer! You're STEALING!"
In today's world of automotive sales the customers are changing like the business is itself. Waaaay back when, before the Internet came to the auto industry, customers would read a newspaper, talk to their neighbor who may have purchased a vehicle from you, stop in with calling or…
So, I thought I would take to the keyboard and send out a reminder to dealers who are not aware of the impact that changing a website provider can have on their marketing…Continue
"Social Velocity is a function of [A] the…
If it wasn’t already clear, Google has…Continue
If only we could receive directions for our own life mission by listening to pre-recorded messages.…Continue
Everything is well and good for the dealerships that have a full time staff of 5 to keep up their Facebook pages and other Social Media sites. Not to mention a flock of consultants to advise and encourage the staff with engaging graphics, intricate promotions, snappy banter and a never-ending barrage of cute animals pics. It's good work if you can get it. I haven't found many dealers in that particular situation, though.
More than a handful of dealers I know have a sales…
Added by Terry Lancaster on December 27, 2012 at 9:40am — No Comments
I want everyone to like and share! Let's participate in this challenge and together we all can make a difference!
Facebook roughly has about 1 Billion Users. Here in the Local Palm Beach County Market, there are 207,940 Local Facebook Users from the age of 18 to 60 Male + Female with, "Include Cities Within Option" OFF.…Continue
Added by Lenny Gomez on December 27, 2012 at 7:30am — No Comments
The other day I was in a meeting with a potential client. We were discussing automotive SEO best practices and the way that the search engines are changing the way they rank. We talked about the best ways a dealer can stay ahead of their competition for their current keywords while moving up in the competitive keywords in the area.…Continue
Added by J.D. Rucker on December 27, 2012 at 6:00am — No Comments
Car dealers have been perfecting the best strategies to implement paid search campaigns. It is common for dealers to ask me how much of their budget should be allocated to Google Adwords, Automotive SEO, Cars.com, or…Continue
Search CR – - – Display Network CR
4.29% - – - 6.15%Continue
Added by Joe Schwartz on December 26, 2012 at 4:45pm — No Comments
Here is this week’s edition of Beggs on the Used Car Market. It’s great to have you tune into as we face the final full week of 2012. As we look back over the past couple of months, the weather has been pretty mild across most of the country until last week when a full blown winter storm came across the Rockies, the western plains and up through the mid-west. Even the upper part of the southeast got some of the white stuff. This may be a good thing for…Continue
Added by John Sternal on December 26, 2012 at 12:44pm — No Comments
These days, when someone is interested in a business, it is easy for that person to find a wealth of information on that business just by searching the Internet. Not only is it possible to browse your business website to get a good idea of what you offer, buy potential customers can also use reviews of your business to make the important decision of whether or not they want to work with you. This has very obvious implications when it comes to earning new customers . . . but did you know that…Continue
Added by Rick Mosca on December 26, 2012 at 9:00am — No Comments
Annnnd we’re back! I hope everyone had a very merry Christmas, a happy Chanukah, and/or a pleasant other seasonal holiday. Now that we’re all back to work, I figured we could ease into things by thinking about the future, namely 2013. It’s only a week away, and this is the perfect time to take a look at your strategies for SEO, …Continue
Added by Timothy Martell on December 26, 2012 at 8:26am — No Comments