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All ADM Member Blog Posts (12,104)

Why Business Marketer’s Should Include Instagram in Their Marketing Campaigns

Staying relevant as a business in the highly competitive marketing world is not simple to do. Being creative and keeping up with the trends while trying to find newer ways to reach your…

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Added by Amanda Ryan on February 15, 2013 at 10:00pm — No Comments


Influencer
Communication Is Key To Service Productivity!

I think we can all agree, good communication is key to healthy personal relationships.  Its no different when it comes to relationships between a dealership and their customers.  A good example, sales professionals who stay in contact and effectively communicate with their customers during and especially after the sale will always be the top performers.  By staying connected, they are building long-term relationships which will result in…

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Added by Tom Kain on February 15, 2013 at 7:37pm — No Comments

Dealer Synergy Client, Tom Ring's Brown Daub Kia - AWESOME TV Commercial!

Dealer Synergy Client, Tom Ring's Brown Daub Kia - AWESOME TV…

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Added by Sean V. Bradley on February 15, 2013 at 5:47pm — No Comments


Influencer
Cobalt Announces PowerBrand Multichannel Dealer Advertising

Automotive Advertising

This week Cobalt announced …

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Added by CDK Global on February 15, 2013 at 1:30pm — 2 Comments


Influencer
Google Webmaster Message Stats

You know who just won't stop bothering Webmasters? Google.

   

Those guys are always updating things and sending out alerts. In fact, the sultans of search send out hundreds of thousands of messages to Webmasters every single month. Until recently, we weren't sure how these messages…

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Added by Timothy Martell on February 15, 2013 at 8:30am — 2 Comments

Blurring The Lines Between Paid, Owned, and Earned Media - 2013 Is All About Integration

Before we get into the blurring and integration portion of this post lets first define exactly what paid, owned and earned media is.

Paid Media

Paid media or bought media is when a dealership pays to leverage a channel.

Examples

  • Display Advertising
  • Paid…
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Added by David Johnson on February 15, 2013 at 8:30am — No Comments


Influencer
Toyota Australia slammed for over promising on leather

Toyota allegedly misleads consumers regarding "leather" claims

 

News travels fast and you may have heard that Toyota Motor Corporation Australia Limited (Toyota) yesterday gave a court enforceable undertaking to the ACCC in relation to allegations that it…

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Added by charles bayer on February 14, 2013 at 1:50pm — No Comments


Influencer
A Proper Facebook Strategy Requires Constant Testing and Adjusting

Those who have been in internet marketing for a while realize that search engines are constantly changing. It’s part of the game of staying ahead of the competition to understand these changes and move with them appropriately. Despite this constant state, it’s nothing compared to the changes that happen on Facebook. From a business…

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Added by J.D. Rucker on February 14, 2013 at 1:00pm — No Comments


Influencer
NADA Auction Fundraiser Helps Place Canine Companions with Wounded Veterans

I just came back from NADA in Orlando, FL, which was a great show. However, with all the wonderful things I ran into at the show, I honestly think that one of the highlights was seeing U.S. Army Veteran and Automotive Sales Trainer Joe Verde make the winning bid of $26,000 on a 2011 Fat Boy Harley-Davidson motorcycle. You can view the video here: http://ow.ly/hIWub .The live auction event, sponsored by NADA and ADESA, was held to benefit wounded…

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Added by sara callahan on February 14, 2013 at 11:30am — No Comments

Peter Saydak from Dilawri Group Wins ROI-BOT™ Photo Contest

The social media sensation of the 2013 Digital Marketing Strategies Conference (DMSC) and the 2013 NADA Convention was a newcomer named Roy; the popular mascot of ROIBOT Software LLC. Dozens of photos were created with the adorable robot associated with a new product unveiled at the automotive conferences.

ROI-BOT™, a new software tool for car dealers to…

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Added by Lisa Salabritas on February 14, 2013 at 11:30am — No Comments


Influencer
Under $10,000 Car Still Grabbing All Attention in Used Car Market

Following the latest used car market report from Black Book. Over the past couple of weeks there have been a number of comments about this video market update and the information and insight it provides while at several auctions I have attended over the last couple of weeks and the past…

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Added by John Sternal on February 14, 2013 at 8:48am — No Comments


Influencer
New Millennial Findings

describe the image

 

 



Last year I wrote a blog about a 60 minute segment calling Millennials the “go nowhere”generation. I’ve read blog posts around the web calling Gen Y selfish, unreliable, and not having a sense of loyalty.

However, …

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Added by Ketty Colom on February 14, 2013 at 7:30am — No Comments


Influencer
Use Hashtags Instead of Social Icons on Ads

If you ever want a crash course on the latest social media studies but don’t want to spend the money to do them yourself, just watch the Super Bowl. You have to assume that if companies are spending millions to produce and distribute 30 second spots for the big game, they’re going to research what’s working today.…

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Added by J.D. Rucker on February 14, 2013 at 6:00am — No Comments


Influencer
7 Steps to Understanding How to Monitor Your Online Reputation [infographic]

Your online reputation should matter to you, whether you are online for business or for pleasure, if you have a presence online then you have a reputation you need to be managing. A simple way to manage your online reputation can be done using Google alerts which you can set up easily through your Gmail account. Be sure to…

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Added by Erin Ryan on February 14, 2013 at 5:00am — 3 Comments

The (Unexpected) ROI of Social Media @Tier II





Dealer Groups who want to make real money using Social Media think 3 words:…

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Added by April Lee on February 13, 2013 at 5:11pm — No Comments


Influencer
Domestic Makers Place More Competitive Pressure on Foreign Car-Lease Brands

The largest online car leasing marketplace in North America, Swapalease.com analyzed current inventory levels for today’s most popular car brands and compared it to inventory levels in 2010. Lexus, Land Rover and Jaguar, all popular car leasing brands, have seen their inventory fall over the last few years. Lexus has faced increased…

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Added by John Sternal on February 13, 2013 at 2:13pm — No Comments


Influencer
Lexus tops J.D. Power Dependability study.

F or the umpteenth year, Lexus leads the pack in the J.D. Power and Associates 2013 Vehicle Dependability study. Overall dependability improved 5 percent year over year. While the gap to the other brands has grown smaller, the reliability king had a mere 71 problems per 100 vehicles, and…

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Added by Big Tom LaPointe on February 13, 2013 at 1:50pm — No Comments

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