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All ADM Member Blog Posts (11,968)

Why Saavy Marketers Use Visual Content [Infographic]

This infographic from Grazziti caught my eye (no pun intended). Take heed and enjoy!…

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Added by Joe Schwartz on January 24, 2013 at 9:21am — 2 Comments

The Seventh Commandment of Automotive Video Marketing: Use the Right Thumbnail [How-to]

Since December 2011, YouTube has been making some radical changes to their site. One of these changes is a game-changer that savvy automotive video…

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Added by Joe Schwartz on January 24, 2013 at 8:00am — No Comments


Influencer
Recent Survey Results Show Changing Trends In Lease Preferences

Swapalease.com, the world’s largest automotive lease marketplace, reveals survey results that show changing trends among consumers shopping for a lease. Among the highlights, roughly a quarter of people seek leases with less than 12,000 miles per year; more than half would bypass a physical test drive; and nearly half obtain car insurance coverage greater than what’s required.



How many miles do you…
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Added by John Sternal on January 24, 2013 at 7:46am — No Comments

Dealership Sales Staffing

Do You Need Any New Sales People?

Added by Darin George on January 23, 2013 at 7:29pm — No Comments


Influencer
Not The Average New Year Retention

Following is the latest used car market report from Ricky Beggs and Black Book. The top 2 headlines on national sports news over the past week have had no connection or relation to a specific game or competition. At least the headlines out of Detroit during the North American International Auto Show have been all about some exciting new products that will hopefully be in…
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Added by John Sternal on January 23, 2013 at 1:54pm — No Comments


Influencer
Henry Ford, a documentary

Henry Ford – A Documentary

 

Public Broadcasting Service PBS Premiere of American Experience Presents Henry Ford Tuesday, January 29th, 2013 9:00 – 11:00 PM on PBS – A Review

 

By David Ruggles

Henry Ford changed the world with his assembly line method of auto assembly, patterned after processes he observed in the meat packing industry.  One might think there is nothing new to be learned…

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Added by David Ruggles on January 23, 2013 at 12:41pm — No Comments

Warning: Robotic Inventory Videos Devalue Your YouTube Channel's SEO

Dealers frequently query me about the value of producing premium (e.g., custom) video content for their inventory videos on YouTube.  The common refrain goes something like this:  'Why should I invest in …

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Added by Joe Schwartz on January 23, 2013 at 10:30am — No Comments

Friends and Family Online Most Trusted Source for Vehicle Selection and Car Buying Guidance

Family and Friends Still Most Trusted for Vehicle Shopping and Car Buying Decisions

American Automotive Consumers still look first to their friends and family for advice regarding their major purchase decisions, according to a…

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Added by Ralph Paglia on January 23, 2013 at 10:00am — 2 Comments


Influencer
Chat Leads vs. Chat Ups



First, Some Definition

If you asked any professional dealership salesperson they could quickly and clearly explain to you the difference between a lead and an Up. Leads are shopper submissions, which include contact information in return for a later follow-up. Leads have sometimes…

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Added by Aaron Hassen on January 23, 2013 at 9:51am — No Comments

Are You Mobilized? Reaching the Auto User Within Feeder Categories

Because mobile Auto users enter the path to purchase as a more informed group, it’s important for Auto marketers to influence and engage users in a more passive way, while they are active with a variety of mobile categories used on a more regular basis. Financial Services, News, Social Media, and Local Directories are all high frequency categories that are not…

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Added by Joe Schwartz on January 23, 2013 at 9:43am — No Comments

The Sixth Commandment of Automotive Video Marketing: Implement Linking [Expert-Level Tips]

The SEO Benefits of Video Content

When Google crawls your site they are looking for several indicators including page quality, relevance and keyword instances. Multimedia objects add value to all three of these metrics. Videos also increase a user's Time On Page, an important indicator of page quality, which seems to becoming more and more important every day. Not to…

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Added by Joe Schwartz on January 23, 2013 at 9:19am — No Comments

Internet Battle Plan XII Review - Atlanta Georgia - January 16th 2013 - Sean V. Bradley's Notes...

Sean V. Bradley Speaking At The Internet Battle Plan In Atlanta

 (Here is my Slide Deck Presentation)…
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Added by Sean V. Bradley on January 23, 2013 at 8:00am — No Comments


Influencer
How Is Your Name Online?

Reputation Management needs are getting higher everyday. Google is giving car dealerships a higher ranking with positive reviews. Here is a great article on "How to Avoid Online Reputation Nightmares."  How are you handling negative reviews?  Do you have a system in place that has your back?…



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Added by Cheryl Lynn on January 23, 2013 at 7:02am — No Comments

Happy Birthday Brian Pasch, Sorry I Didn't Buy You Anything

As I went through my morning social media routine (Gmail, Facebook, Twitter, Groupon, Google Reader) I noticed that today is my boss', Brian Pasch's, birthday!

 

Happy Birthday, Boss!

But what I also noticed was a Facebook Gifts notification that I wasn't sure I have seen before:…

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Added by Christine Rochelle on January 23, 2013 at 7:00am — No Comments


Influencer
Marketing Using Facebook Infographic

How many of you have tried out the paid Facebook ads? Whether you’re looking to grow your audience, promote your posts, or just spread your brand awareness, Facebook ads can be a great tool. Obviously it’s always better to advertise organically, but that’s not always necessarily possible or effective. For instance, when you’re starting out with a brand new page, getting those first couple hundred likes for momentum can be absolutely crucial. Nothing tells a story like the numbers…

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Added by Timothy Martell on January 23, 2013 at 6:36am — No Comments


Influencer
Marketing is Just Like Dating

In constant pursuit of keeping up with the Marketing Jones Family, I came across a book by David Cummings and Adam Blitzer called Think…

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Added by Stephanie Young on January 23, 2013 at 5:30am — No Comments

Eye catching chandeliers

People often get confused with Chandelier Lighting and Blown Glass Chandeliers, where as the fact is that they are just opposite to conventional chandeliers.  The basic difference is their look they are totally different from the erstwhile chandeliers and are designed with modern outlook. One more interesting feature which differentiates them from conventional chandeliers is that if you look to them they will look almost same but if you see them intensively you will find that each model…

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Added by Sachin Kumar on January 23, 2013 at 4:39am — No Comments


Influencer
Interesting article about 20-something conumdrum

This interesting Forbes article was recently brought to my attention. Though it was published earlier last year, the message is that people's lives are still defined in great measure during their 20's, but that the current crop is in a virtual limbo due to the economy and changing lifestyles. Since our industry is tied to their success - or failure - as both clients AND employment candidates, understanding the dynamics affecting their…

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Added by Big Tom LaPointe on January 23, 2013 at 12:30am — 1 Comment


Influencer
5 ways to post to Facebook that keep it fresh (and 5 tools to avoid)

Buffer

Facebook purists will pan this post. They will say that the best way to post to Facebook is to post whatever you’re doing or thinking right now, that “planning” posts is not only insincere but that it undermines the point of Facebook altogether. Their points are valid and noted. Now, let’s talk about reality.

Busy people who have their…

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Added by J.D. Rucker on January 22, 2013 at 4:00pm — 1 Comment

Luxury Brand Marketers Investing More in Digital Marketing and Social Media

Luxury Automakers expect Digital Marketing and Social Media to see increased focus in 2013

Faced with a luxury consumer who has high mobile expectations and a demonstrated tendency …

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Added by Ralph Paglia on January 22, 2013 at 11:00am — No Comments

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