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All ADM Member Blog Posts (10,961)


Influencer
Big Data: Our New "Internet Moment"

When it comes to our data and how it affects our business, to how we can and must make money with it, we in retail automotive need to wake up!  We need an "Internet Moment"--but, first, what the heck is that?  Understand that the "Internet Moment" was birthed this way at a very famous company:  The mid 90’s were a…

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Added by Keith Shetterly on August 7, 2012 at 7:30am — 23 Comments


Influencer
Dealers United August member deal: websites

Dealers United Selects KPA from 70 Website Vendors for August Member Deal 

In addition to the website deal, current Dealers United members can take advantage of SEO services offered by KPA   

Sarasota, FL – August 7, 2012 - Dealers United, the first service to truly leverage the buying power of individual dealerships, launched their August member deal today, website…

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Added by Patric Timmermans on August 7, 2012 at 7:29am — No Comments


Influencer
Facebook Changes The Game With Enhanced Post Targeting

General consensus in advertising today is usually that the most effective advertising is specifically targeted to a narrow field of people that you want to reach. For years this has been accomplished with complicated technology and it has definitely shown performance improvements from non-targeted to…

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Added by Timothy Martell on August 7, 2012 at 5:17am — No Comments

Autofriend Leads...

Has anyone had experience with Autofriend leads. I am thinking about trying them out but wanted to check with others in the industry that may have or is using them. Any feedback would be greatly appreciated.

Added by Peter Stratton on August 6, 2012 at 3:12pm — No Comments


Influencer
Now you see `em, Now you don`t! The Great Google-Review Disappearing Act is back

  Does anyone have any real insight at to what is going on with the Google-Reviews Disappearing Act????

Once again all of our 157 reviews but two have disappeared from Google..................... does anyone out there have any insight as to why this is happening??? What is the root of the problem???

I found this article; …

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Added by Ken Beam on August 6, 2012 at 2:04pm — 3 Comments

ActivEngage Marketing Tips: What Can A Blog Do For Dealers?



What can a blog do for a dealership website, exactly? Some of you may have heard ActivEngage CEO Todd Smith speak on the digital conference circuit. Automotive thought leaders contact Todd first for marketing tips on the latest advertising strategies. Marketing publications …

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Added by Stephen Jackson on August 6, 2012 at 2:00pm — No Comments

Get ‘Rich” Quick: Rich Media Ads Proven to Perform

Are you using Rich Media in your ads yet? If not, it might be time to get rich. Rich Media ads such as Video, Flash Video, Animation Display Ads, and Interactive Ads are characterized by features click to call actions or even Flash games. These Rich Media ads have been around for many years, but they’ve only just now hit their stride.  Two main reasons for this rise in popularity are the decreasing cost of video and more robust operating systems that are able to load videos quickly and…

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Added by Daniel Blau on August 6, 2012 at 11:19am — No Comments


Influencer
Todays Empowered Consumer Will Re-define The Auto Dealership Of Tomorrow

Today’s educated consumer empowered by knowledge they acquired on the internet has little patience for a self-serving dealer message.  A click of their mouse will answer their questions and find a vehicle that fits their needs leaving little reason to visit a dealership. Truth be told, the brick and mortar auto dealership is not necessarily the most efficient business model for cost conscious consumers or profit driven auto dealers to achieve their respective goals.

Future solutions…

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Added by Philip Zelinger on August 6, 2012 at 10:29am — No Comments


Influencer
Man Dresses As Goat And Frolics With A Herd!

Listen, sorry about the headline, that’s not actually what this is about (though it is a true story)…but it proves a point: people can’t help but click on weird news headlines!

We all know blogging is a crucial aspect of any business’s…

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Added by Timothy Martell on August 6, 2012 at 6:02am — No Comments

TrueCar: Is It Time For Car Dealers To Reevaluate?

Is It Time To Reevaluate Your Opinion About TrueCar?

 

I have seen many issues polarize dealers, and at times energize them during my 30 years in the car business.…

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Added by Ralph Paglia on August 6, 2012 at 1:30am — 48 Comments


Influencer
Any Customer Complaint Can Go Viral

We all know it's impossible to make every customer happy. There are often confusions in the automotive industry that consumers simply do not understand. They can do unreasonable things to try to get back at the dealership when they perceive that they were not treated properly.

This was a challenge a decade ago and before when word-of-mouth was arguably the most important factor in the success of a dealership.…

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Added by J.D. Rucker on August 6, 2012 at 1:00am — 1 Comment


Influencer
How to Uncover Consumer Emotional Needs

Having looked back over nearly two decades of automotive advertising from newspapers to niche auto and RV magazines, I find it interesting that nothing has changed. The methodology and strategy has had no improvements which begs to ask: are the results getting any better or are they continuing to diminish?

One of the…

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Added by Michael Cirillo on August 5, 2012 at 2:36pm — 2 Comments

What is a "Car-Guy"?

     When my, then girlfriend, now wife Bernadette and I announced to our families that we were going to get married it was met with let’s call it muted approval (concern and disapproval really).  First off, we were thousands of miles away from either of our kin, stationed on the island of Guam.  Secondly, we were young, 19 and 21.  Finally, we hadn’t known each other very long (I proposed on our second date!).  We had met in Colorado at Lowry, AFB and I arranged an…

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Added by Brad Alexander on August 4, 2012 at 7:11pm — 1 Comment

AutoCon 2012 Two For Tuesday Registration Promotion

AutoCon 2012 Special 2-for-Tuesday discount – Please include the name of the SECOND ATTENDEE in the attendee shirt box in the form that appears on the linked page...

 

The 2012 AutoConnections Conference & Exposition (aka AutoCon 2012) brings unrivaled energy, experience, and education to the fall conference circuit. Held at the majestic Aria Hotel and Casino in Las Vegas, this conference was created to help all members of your…

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Added by Ralph Paglia on August 4, 2012 at 2:00pm — No Comments

What Should a Customer Do?

The customer / vendor relationship is an important one. Customers rely on vendors for different aspects of their business that affect their bottom line, in one way of another. Vendors rely on customers for income — and a bad experience can lead to a drop off in current and future business.

Following up on the last blog "Who's Fault is it?" this article, I will recommend 10 things that a customer must do to preserve the value of a relationship with the Vendor. And since relationships…

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Added by Todd Katcher on August 4, 2012 at 1:30pm — No Comments

TrueCar® AutoCon 2012 Scholarship Awarded to Ashley Lopez of Access Ford in Corpus Christi, TX

AutoCon 2012 Scholarship Sponsored by TrueCar® Awarded to Ashley Lopez of Access Ford Ltd.

Automotive Media Partners LLC and First Class Educators are pleased to announce the fourth recipient of the…

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Added by Ralph Paglia on August 4, 2012 at 2:00am — 2 Comments


Influencer
Google Acquires Wildfire

Social media is a broad term that covers a lot of sites on the web these days. Its a term that has a lot of connotation attached to it, and recently, companies have been paying big money for anything that shows a hint of success in the world of…

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Added by Timothy Martell on August 3, 2012 at 6:17am — No Comments


Influencer
New Scholarships Offered For August Digital Warrior Academy

ADM Scholarship Winners

Last month we gave away 5 scholarships to Digital Warrior Academy to ADM members and they all had a great time.  Don't take my word for it, just watch the video.

 

If your dealership is willing to send you to Dallas, August 14-15th, apply for one of the 5 scholarships that we have available for the August session.  Don't miss this…

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Added by Brian Pasch on August 2, 2012 at 12:39pm — 3 Comments


Influencer
THE INTIMIDATION NETWORK ZEROING IN ON CHICK-FIL-A By James A. Ziegler

THE INTIMIDATION NETWORK ZEROING IN ON CHICK-FIL-A

By James A. Ziegler

Recently I’ve had it up to my eyeballs with the concentrated attack on Chick-Fil-A regarding statements made by CEO, Dan Cathy concerning his views on Gay Marriage.

I have seen blogs and social media attacks on Chick-Fil-A stating they discriminate against gays and mistreat gays, which is TOTALLY untrue. Chick-Fil-A has NO policy concerning their gay employees or gay customers.

And, now we’re seeing a…

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Added by James A. Ziegler on August 2, 2012 at 10:01am — No Comments

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