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All ADM Member Blog Posts (9,750)

Google Places Display Changes Highlights Need For Proper Merchandizing

At times I feel like a newspaper reporter on the Google "beat" just trying to stay up with the latest changes in Google search, Google Places, Google paid search, and their social strategy.  

 

This week I noticed that Google is exposing the details of the Google Places listing on a search that…

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Added by Brian Pasch on November 28, 2011 at 4:00am — No Comments

True Car and ZAG - Cyber Bandits or Good for the Business?

Jim Ziegler asks...

I am hearing a lot of discussion about True Car and ZAG.  I continually scratch my head and wonder if  desperate dealers are doing the marketing limbo "How Low Can You Go?" …

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Added by James A. Ziegler on November 27, 2011 at 2:30pm — 1735 Comments

N-Motion Auto Transport & Muscle Cars @ the Mansion

Congratulations, N-Motion Auto Transport!! 2011 marks the year that N-Motion Auto Transport teamed up with the Muscle Cars at the Mansion for a night to remember. We are proud to announce that our involvement in this event has forever change the way that auto transportation is viewed. Being an Official Sponsor and Preferred Shipper for the first time, N-Motion made their mark in the industry and truly change it for the better. The Muscle Cars event was held at the iconic Playboy Mansion,…

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Added by Joshua Boyle on November 27, 2011 at 2:00pm — No Comments

ZMOT is the Stupidest, Most Brilliant Idea Ever!

 My friend Larry Bruce posted “Why ZMOT is BS” onto a number of sites. Of course this immediately drew the ire of the ZMOT advocates. I contend both sides are right, and also wrong.

What is ZMOT?

ZMOT is a concept that Google came up with a few years ago. Their VP of US Sales, Jim Lecinski, recently wrote an eBook titled…

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Added by Ed Brooks on November 27, 2011 at 6:03am — 24 Comments

Building a Complete List of Automotive Social Networks

There is a distinct taste of irony to this post. I made my feelings known about cross-posting on all of the social networks earlier this month. Now I must break my own personal rule.

This time, I have good reason.

We're trying to compile a…

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Added by J.D. Rucker on November 26, 2011 at 12:47pm — 1 Comment

How to Create Your Dealership Google+ Page (properly) in Under 5 Minutes

It's been nearly 3 weeks since the launch of Google+ Business Pages and the response has been stronger than I expected. Unlike Facebook and other social networks that saw dealers sprinkling in over long periods of time, Google+ is getting adopted quickly and dealers are embracing it nicely.

There are ways of doing it wrong and one way to do it right. Attaching it to your Google Places page is what we consider the "right" way of doing it because the ability to network directly through…

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Added by J.D. Rucker on November 26, 2011 at 11:18am — 10 Comments

NJ Volkswagen | Ken Beam shows 2012 Passat - Motor Trend Car of Year at Douglas VW in Summit NJ

 

Ken Beam shows 2012 Passat - Motor Trend Car of Year at Douglas VW in Summit New Jersey! 



*Read what Motor Trend has to say about the Car of The Year…

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Added by Ken Beam on November 26, 2011 at 8:04am — No Comments

By the way what is SEO again?

This blog post was inspired by Tony Rhoades today, when he commented on a blog post about ZMOT saying "By the way what is SEO again?".

 

If you…

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Added by Brian Pasch on November 26, 2011 at 6:56am — 13 Comments

Subaru Announces Hardcore WRX STI

Subaru has announced the crown jewel called WRX STI S206 in the Impreza WRX STI range, which is designed and engineered completely for Japanese market. It adds power boost to 318 pound feet of torque and 316 horsepower, with its new dual-scroll turbo, redesigned air filter, upgraded ECU, bigger intercooler, sports exhaust, all bolted onto flat four powertrain. The performance figures aren’t…

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Added by IndianDrives on November 25, 2011 at 10:09pm — No Comments

Why ZMOT is BS

One of my most favorite sayings in the world goes like this:

 

“A sale, like a war, is won by many battles and lost by one”

 

 

This is true across every industry and…

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Added by Larry Bruce on November 25, 2011 at 7:00am — 59 Comments

The Lowest Person on the Totem Pole.



Have you ever been the lowest man on the totem pole?  Today's Blog is about being that person. Thanks to the urbandictionary.com website; it is otherwise known as a Peon.  They provided a great definition.

Peon =
Someone with the lowest social standing, such that…
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Added by Ashley AutoDealer Marketing on November 23, 2011 at 5:01pm — 1 Comment

Why Google Plus Must Not Be Ignored By Car Dealers

Another social network. Gareth Case knows what you’re thinking. Google+ adoption hasn’t been quite what many were expecting and why should you dedicate your time to another social network? Gareth Case already spends a considerable amount of time writing his Social Media Today blog and managing his activity through LinkedIn, Twitter and other social channels but Google+ for Gareth does a unique job in that it is…

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Added by Ralph Paglia on November 23, 2011 at 3:23pm — No Comments

AUTO RETAIL PAST, "ROAD TO A SALE", AND AUTO RETAIL FUTURE (In Response to Jim "Alpha-Dawg" Ziegler)

Although the traditional "Road to a Sale" of Auto Retail Past has absolute and exact steps, the evolving "Road to a Sale" of Auto Retail Future is chock-full-of-options.  Among these options exist various ways for sales professionals, managers, and consumers alike to approach auto retail transactions.  A constant in each of the approaches is 'the handshake', and the fact (as Alpha-Dawg has stated) that Internet has affected the people in our industry, BUT Internet CANNOT REPLACE THE PEOPLE…

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Added by Dee Ramonte Rawls on November 23, 2011 at 12:44pm — No Comments

Hidden Facebook Friends

I have 274 of my Facebook friends hidden out of 443 so I don't have to see if someone's tummy hurts after they ate grapes.  I don't hear this statistic mentioned much.  How many do you have hidden?  1/4, 1/2, 1/3, 1/8?

 

Dana W. Pratt III

E-Business Director

Bill Marsh Auto Group

Added by Dana W. Pratt III on November 23, 2011 at 11:58am — 2 Comments

The True Issue is Control of the Dealer’s Data, Isn’t It?

This week’s Automotive News features a story about a DMS vendor that, in the name of protecting the dealer’s data, doesn’t allow third-party vendors to have access to that data without going through an expensive certification process. This issue was also recently addressed in a…

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Added by Mike Esposito on November 23, 2011 at 9:41am — No Comments

All Automotive Marketers Are Publishers; Learn How To Do It Well!

If you sell cars, then you need to either become a great story teller, or figure out how to survive by selling at the cheapest price!

If you are going to be a Publisher (story teller), then you should learn how to do it…

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Added by Ralph Paglia on November 23, 2011 at 8:30am — 4 Comments

Happy Thanksgiving from Douglas Volkswagen in Summit New Jersey! Black Friday Weekend Sales Event!



   .
 *Click-the-Pic to see a LIVE Walk-Around Video of the 2012 Passat!  *Click-the-Pic to see a LIVE Walk-Around Video of the…
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Added by Ken Beam on November 22, 2011 at 7:55pm — No Comments

Twitter Tips 101: How to Tweet Like a Pro for Your Dealership

Not very long ago a lot of people were still asking, “Twitter? What’s that?” Now almost everyone has heard of Twitter, but how to use Twitter remains a mystery to many. How do you use Twitter? And what are all those funny @ and # signs all over the place? Read on to find out so you can tweet like a…

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Added by Jessica Wolf on November 22, 2011 at 1:00pm — 6 Comments

The 5 WORST Questions to Ask a Phone Up

Are You Asking The Wrong Questions When Customers Call Your Dealership?

In previous blogs I've written for DealerKnows about…

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Added by Melissa Roberts on November 22, 2011 at 11:30am — 13 Comments

Successful Digital Innovation

Are You Thinking Big This Holiday Season?

 

It comes as no surprise anymore to hear that digital is key. Smartphones, tablets, social media, email—these are all cornerstones of sales and marketing for successful industries, including…

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Added by Amanda Meuwissen on November 22, 2011 at 9:55am — No Comments

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