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All ADM Member Blog Posts (11,780)


Influencer
Content isn't King. It's More Like a President.

Mt Rushmore

The marketing adage “content is king” has been around for a long time. In 2013, it appears that both the search engines and social media sites are focusing on content as their driving forces, but in a different way than most understand. Things are changing in the world of internet marketing. Here’s what you need to know.

Content was never really…

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Added by J.D. Rucker on December 29, 2012 at 6:00am — No Comments

Auto Dealer Monthly Media Assets Sold by Greg Goebel to Bobit Business Media

Email Messages sent out on Friday 12/28 indicate that the assets of Auto Dealer Monthly, LLC have been sold to Bobit Business Media by Greg Goebel.

Auto Dealer Monthly, LLC has published both…

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Added by Ralph Paglia on December 28, 2012 at 2:30pm — 6 Comments

Twitter Cards Make Video Marketing Easy as 1-2-3 Tweet!

When marketers think of social media as a promotional channel, Facebook continues to be the network of choice. Of course, this trend may be the result of people sticking to a platform that feels safe. After all, Facebook remains the largest and most influential social platform on the web today, so…

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Added by Joe Schwartz on December 28, 2012 at 1:00pm — 1 Comment


Influencer
Red Bull Case Study

Marketing with Twitter and Facebook should be less about selling a product, and more about selling your brand. Some companies don’t understand this and that’s why they believe social media isn’t valuable, because when you only use it to showcase sales, it isn’t. Other brands have a firm grasp on…

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Added by Timothy Martell on December 28, 2012 at 7:09am — No Comments

4 Mistakes Dealers Make with Online Video Marketing

When starting any new venture, it’s a good idea to learn from the mistakes of others. In the world of online video marketing, there are plenty of mistakes to learn from. Here are four common errors that dealers often make when entering the online video space:

1. Not Using Video at All

The biggest mistake is choosing to avoid video altogether. Using video for your business is…

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Added by Joe Schwartz on December 28, 2012 at 6:30am — No Comments


Influencer
Think of Sponsored Posts Like Advertising on a Race Driver: Be Selective

Sponsor

As more businesses start to embrace the cost-effective method of social media promotions that Facebook Sponsored Stories offers, I’m seeing some mistakes pop up. As Louie Baur posted last week, you have to be…

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Added by J.D. Rucker on December 28, 2012 at 6:00am — No Comments

The Previous Customer

How many times have you heard that phrase? I know I hear it every day. The now reoccurring phrase... "Mr. Jones is NOT an Internet customer, he is Harry's previous customer! You're STEALING!"

In today's world of automotive sales the customers are changing like the business is itself. Waaaay back when, before the Internet came to the auto industry, customers would read a newspaper, talk to their neighbor who may have purchased a vehicle from you, stop in with calling or…

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Added by Martin L D'Amato on December 27, 2012 at 8:37pm — 1 Comment


Influencer
20 Ways Website Switchover Pains Can Be Avoided

Another week of frantic calls from clients that did not advise me when they were cutting over to a new website provider.  Does anyone really pay attention to what I say or write?

So, I thought I would take to the keyboard and send out a reminder to dealers who are not aware of the impact that changing a website provider can have on their marketing…

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Added by Brian Pasch on December 27, 2012 at 6:00pm — 7 Comments

There are 4 social velocity levers. Are you pulling them all?

There are only four factors that impact the ROI on social media marketing. I use a term called the Social Velocity Equation and it’s pretty simple... It goes like this:

"Social Velocity is a function of [A] the…

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Added by Joe Schwartz on December 27, 2012 at 1:30pm — 4 Comments


Influencer
The Fluff-Free Guide to Writing Powerhouse SEO Content

We all know that when it comes to writing automotive SEO content, the quality of your content is what matters most.

If it wasn’t already clear, Google has…

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Added by CDK Global on December 27, 2012 at 11:30am — 7 Comments


Influencer
What Mr. Phelps Did Not Know

Jim Phelps, the Mission Impossible Force agent, always received secret orders on a tape recording, which self-destructed seconds after play. 

If only we could receive directions for our own life mission by listening to pre-recorded messages.…

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Added by Patrick Kelly on December 27, 2012 at 10:30am — 6 Comments


Influencer
The Single Best Thing You Can Do For Your Dealership's Facebook Page

Everything is well and good for the dealerships that have a full time staff of 5 to keep up their Facebook pages and other Social Media sites. Not to mention a flock of consultants to advise and encourage the staff with engaging graphics, intricate promotions, snappy banter and a never-ending barrage of cute animals pics. It's good work if you can get it. I haven't found many dealers in that particular situation, though.



More than a handful of dealers I know have a sales…

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Added by Terry Lancaster on December 27, 2012 at 9:40am — No Comments


Influencer
New Years Resolution Challenge!

http://www.youtube.com/watch?v=nTmyn-NZin0&feature=youtu.be

 

I want everyone to like and share! Let's participate in this challenge and together we all can make a difference!

Added by Jason Parman on December 27, 2012 at 9:30am — 1 Comment

Use Facebook ADs to find the # of Residents on Facebook Living in a Particular Zip Code (Zero In Targeting)

Facebook roughly has about 1 Billion Users. Here in the Local Palm Beach County Market, there are 207,940 Local Facebook Users from the age of 18 to 60 Male + Female with, "Include Cities Within Option" OFF.…

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Added by Lenny Gomez on December 27, 2012 at 7:30am — No Comments


Influencer
Four Keys to Automotive SEO from a Guy in the Trenches

Men in the Trenches

The other day I was in a meeting with a potential client. We were discussing automotive SEO best practices and the way that the search engines are changing the way they rank. We talked about the best ways a dealer can stay ahead of their competition for their current keywords while moving up in the competitive keywords in the area.…

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Added by J.D. Rucker on December 27, 2012 at 6:00am — No Comments


Influencer
Google Disrupts The Market With Dynamic Ads For In Stock Vehicles

Car dealers have been perfecting the best strategies to implement paid search campaigns.   It is common for dealers to ask me how much of their budget should be allocated to Google Adwords, Automotive SEO, Cars.com, or…

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Added by Brian Pasch on December 26, 2012 at 5:30pm — 1 Comment

Google Adwords Conversion Rates for Automotive

Search CR   – - –   Display Network CR

4.29%         - – -      6.15%

Wordstream recently published the research based on data collected by the AdWords Performance Grader, a free AdWords account audit tool which has evaluated over $1 billion…

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Added by Joe Schwartz on December 26, 2012 at 4:45pm — No Comments


Influencer
30% Of Car Segments Saw Price Increases Last Week

Here is this week’s edition of Beggs on the Used Car Market. It’s great to have you tune into as we face the final full week of 2012. As we look back over the past couple of months, the weather has been pretty mild across most of the country until last week when a full blown winter storm came across the Rockies, the western plains and up through the mid-west. Even the upper part of the southeast got some of the white stuff. This may be a good thing for…

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Added by John Sternal on December 26, 2012 at 12:44pm — No Comments

3 Ways Online Reviews Help Your Business SEO

These days, when someone is interested in a business, it is easy for that person to find a wealth of information on that business just by searching the Internet. Not only is it possible to browse your business website to get a good idea of what you offer, buy potential customers can also use reviews of your business to make the important decision of whether or not they want to work with you. This has very obvious implications when it comes to earning new customers . . . but did you know that…

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Added by Rick Mosca on December 26, 2012 at 9:00am — No Comments


Influencer
New Years Resolutions

Annnnd we’re back! I hope everyone had a very merry Christmas, a happy Chanukah, and/or a pleasant other seasonal holiday. Now that we’re all back to work, I figured we could ease into things by thinking about the future, namely 2013. It’s only a week away, and this is the perfect time to take a look at your strategies for SEO, …

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Added by Timothy Martell on December 26, 2012 at 8:26am — No Comments

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