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All ADM Member Blog Posts (10,763)

Nissan North America Commits to Social Media for Launching Vehicles and Strengthening Brand

Nissan’s launch of five vehicles, all scheduled to occur over the next 15 months, will include a stiff dose of social media marketing. The 2013 Altima began the sequence as the first launch of the “Most Innovative Year Ever” for Nissan’s North American branch. The Altima launch utilizes print,…

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Added by Jim Fitzpatrick on July 5, 2012 at 8:13am — No Comments


Influencer
Download The Google+ Local App To Resolve Review Posting Problems

The turmoil has continued since Google announced that Google+ Local would be using a new review system in lieu of the old Google Places "five-star" rating system.

 

Dealers have been having trouble posting reviews from Apple iOS devices.  For many dealers, the review button was no longer…

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Added by Brian Pasch on July 5, 2012 at 8:00am — No Comments


Influencer
Wise Metrics Proposes New Formula For Measuring Facebook Engagement

 

When it comes to metrics for Facebook dealership pages , engagement is seen by many as the holy grail. However, according to Facebook analytics provider Wise Metrics, the way it is…

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Added by Joey Little on July 5, 2012 at 7:56am — No Comments


Influencer
Listen To Google It Will Save You A Headache

The Business of automotive SEO is constantly changing, you have to always be abreast of the every changing trends and tactics. SEOs tend to spend a lot of time just researching the latest info, let's face it there aren’t many industries where you could…

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Added by Timothy Martell on July 5, 2012 at 6:35am — No Comments

Thank You Mr. & Ms. Car Salesperson! I Salute You Too!

If everyone could walk in everyone’s shoes for a day, we would have more empathy for each other.  The world would be less cynical, and much more appreciative of what our fellow Americans do on a daily basis.

Before I talk about the car salesman, I want to give a special thanks to all of our military personnel who defend our country both near and far.  These men and women have made it possible for people like me pursue life, liberty, and happiness!   …

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Added by James Schaefer on July 4, 2012 at 8:38am — No Comments


Influencer
Rick Case Honda Becomes #1 Honda Sales Volume Dealer In America

RICK CASE HONDA, AMERICA’S LARGEST VOLUME HONDA DEALER,

IN JUNE SELLS 615 NEW HONDAS, THE MOST IT HAS SOLD IN THREE YEARS SINCE “CASH FOR CLUNKERS” IN AUG. 2009…

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Added by Ralph Paglia on July 4, 2012 at 7:33am — 2 Comments


Influencer
5 Tips For Better Facebook Management

So you've created a Facebook page for your business and find yourself wondering, "Now what?" It's not a Field of Dreams scenario, you can't expect fans to come simply because you've built the page. No, you need to earn your fans. Luckily, a lot of different techniques have been developed to help you do just…

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Added by Timothy Martell on July 4, 2012 at 6:01am — No Comments


Influencer
Nothing out of the ordinary... a customer sends in an inquiry & receives this back.. Simple formula; Customer + Lead Inquiry X Video Response = Sale!

 

I`m sure you`re doing the exact same thing at your dealership too........

 

Well you are.......

 

Aren`t…

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Added by Ken Beam on July 3, 2012 at 2:21pm — 1 Comment


Influencer
Grading Automotive Website Providers

Disclaimer: I must preface this by saying it not intended to make any enemies or friends. This is not meant to hurt anyone’s business, call out how they perform for their clients, highlight weaknesses or put stock in one product over another. This was nothing more than a simple experiment.



I was out to dinner with my wife recently when I ran into an old college acquaintance. Very quickly I discovered that she works in our industry…

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Added by Joe Webb on July 3, 2012 at 6:44am — 4 Comments


Influencer
A Study of the Pinterest Eye

I've mentioned numerous times how having a Pinterest account is vital to your social media plan and makes your dealership more likeable as a whole. Well, I found a study online by EyeTrackShop which highlights where the user’s eye is drawn to on a Pinterest page. While most websites draw the users to the left side of the…

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Added by Ketty Colom on July 3, 2012 at 6:19am — 4 Comments


Influencer
New Study Shows Just How Much Social Media Effects Search Results

Matt Cutts of Google has told us in the past that Google uses social media signals in their search algorithms. What we've all been wondering is just how much social media actually effects search results. A new study done by Searchmetrics does just that, highlighting why …

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Added by Timothy Martell on July 3, 2012 at 5:43am — No Comments


Influencer
AskPatty.com Sponsors Diversity & Women's Issues Automotive Education Track during AutoCon2012

AskPatty.com and the Certified Female Friendly® program are sponsoring the first ever Diversity & Women's Issues educational track at a large automotive industry event during the 2012 AutoConnections Conference & Expo September 5- 8th at the Aria…

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Added by Jody DeVere on July 2, 2012 at 5:18pm — No Comments

What can you learn from Microsoft and Google?

What can you learn from Microsoft and Google?

Two weeks ago, Microsoft gave the middle finger to their partners - not once, but twice. What can you say -- they used both hands.

Meanwhile, Google did the exact opposite, embracing their partners and letting them feel comfortable with the future working with the company.

I guess Google's motto of "Don't be evil" is back in play.

Let's…

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Added by Todd Katcher on July 2, 2012 at 4:00pm — No Comments


Influencer
Don’t let BYOD (bring your own device) become LFYO (liability for your organization)

“BYOD” stands for “bring your own device,” the practice of allowing employees and contractors to use personal devices, such as laptops, smartphones, home computers and tablets, to conduct the organization’s business.  The …

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Added by Patric Timmermans on July 2, 2012 at 1:54pm — No Comments


Influencer
What would happen if you doubled your customer count?

What would it mean to you if you doubled your customer count? Think about this. Do you know anyone, or any business that doubled their sales, say for a month, and repeated it the following month? Do you know anyone, or any business that doubled their Customer Pay Repair Order count, say for a month and repeated it…

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Added by Tom 1TeamSynergy Wiegand on July 2, 2012 at 1:00pm — 2 Comments


Influencer
What's all this talk about Klout?

Hearing about Klout.com? Is it showing up in your Twitter feeds, Facebook news feed, on Google+?

Klout is becoming bigger and bigger for those who want to know where they stand with their Social Media reach & influence.

So, what exactly is Klout? 

The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you…

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Added by Joey Little on July 2, 2012 at 8:52am — 56 Comments


Influencer
Automotive News: Google Becomes Search Warfare Battleground

Search warfare: Google as battleground

Group 1 sues when a rival hijacks its store's name

Written by

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Added by Ralph Paglia on July 2, 2012 at 7:00am — 8 Comments


Influencer
10 Reasons Why You Should have a Mobile Site

In a recent blog post of mine, I highlighted some research done on mobile ads and if it is worth a dealership to spend money on it. Today, I am here to tell you why you should have a mobile site for your dealership (if you don’t already). Some 12.6% of total website traffic was generated via mobile device in the fourth quarter of 2011, up 102% from the 6.3% recorded a year…

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Added by Ketty Colom on July 2, 2012 at 6:32am — No Comments


Influencer
The Hard Facts About Mobile Sites

In this day and age, even the slowest to adapt businesses have a webpage. Even if it’s just a barebones Wordpress or a simple template, at least it exists. There’s a new trend in browsing though, one that’s growing at an astonishing rate, and businesses are again failing to keep up.

Fine the rest of this…

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Added by Timothy Martell on July 2, 2012 at 5:07am — No Comments

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