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All ADM Member Blog Posts (13,194)


Influencer
A New Tool To Convert Mobile Traffic Into Calls

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Your dealership has a nice looking website, and with the explosion of mobile device searches, a mobile site as well. And you've spent a lot of money driving traffic there, be it through SEO, PPC, Keywords, Social Networking, etc. So then you've made sure you've included various…

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Added by Holly Kramer on September 24, 2013 at 9:00am — No Comments


Influencer
HR and Social Media; Which Facebook posts are cause for legal dismissal?

Social media is saturating the workplace in both marketing efforts and personal use. So what happens when employees turn to social media to discuss or complain about workplace experiences? Is it free speech or is it legal to terminate the offending employee? The National Labor Relations Board (NLRB) is working to define employee and employer rights in regards to social media. Unfortunately, the laws are still evolving, leaving room for varying interpretations.



Currently,…

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Added by Rebecca Ward on September 24, 2013 at 9:00am — No Comments

Paul Potratz To Join Grant Cardone and Mel Robbins in 10X Your Business Seminar

On October 3rd, 2013, Paul Potratz, founder and COO of Potratz, will be joining Grant Cardone and Mel Robbins in the 10X Your Business Seminar in Orlando, FL. The event is set to gather some of the…

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Added by Paul Potratz on September 24, 2013 at 6:32am — No Comments

Acquisition and Retention Get Married

A new benchmark report published last month by RSR Research, provides some interesting information about retailers and the shifts in focus and importance from 2012 to 2013.

 

According to the study, 61 percent of retailers…

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Added by Mike Gorun on September 24, 2013 at 6:23am — 2 Comments

TrueCar CEO stays focused as controversy swirls

TrueCar Update

After the trouble…

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Added by Jon Floyd on September 23, 2013 at 1:30pm — 7 Comments

Key Automotive Media Joins 2013 DrivingSales Executive Summit

Media partners include Automotive Digest, Auto Success Magazine, Dealer Marketing Magazine, Dealer Refresh, and WardsAuto

 

Salt Lake City, Utah – September 23, 2013DrivingSales today announced that five leading auto industry media organizations are official sponsors of the 2013…

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Added by Crystal Hartwell on September 23, 2013 at 11:01am — No Comments

Auto/Mate Announces Integration of DMS with ELEAD1ONE, Streamlining Auto Dealer Sales Processes

ALBANY, N.Y. – September 23rd, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with ELEAD1ONE (www.elead-crm.com), a leading provider of virtual BDC, CRM and retail solutions to auto dealerships. Auto dealers using Auto/Mate's DMS can benefit from having real time, bi-directional data update contacts in both the…

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Added by Mike Esposito on September 23, 2013 at 10:15am — No Comments


Influencer
Environmental & Safety Risk Assessment

Not knowing what you don’t know can be dangerous and costly.  Managers who want their operations to be compliant, keep their employees safe, and protect their operations from a regulatory fine, need a tool to better evaluate their exposure.





KPA is proud to announce the recent release of our Environmental & Safety Risk Assessment.  This product provides any dealership, facility, or collision center with an exclusive opportunity to educate themselves on their…

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Added by Rebecca Ward on September 23, 2013 at 9:00am — No Comments

AOA Releases 2013 Midyear Accessories Trend Report: Protection, Utility, Convenience Still Dominate – and Profits Grow

Strong Truck Sales, Extended Vehicle Life Cycles Impacting Sales; Dealership Accessories Sales Revenue Increases 10% Year-over-Year*

 

San Francisco, CA – September 23, 2013  – AOA today released its 2013 Accessories Trend Midyear Report which demonstrates that the macro trends that impacted 2012 accessories sales, and consumer preferences in vehicle add-ons, are continuing and…

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Added by Crystal Hartwell on September 23, 2013 at 6:14am — No Comments

Automotive Industry Research Update GE Capital from Richard Aldrich, CFA

Automotive_IRM_Update_August_2013.pdf My friend Rich Aldrich offered up this Automotive Industry Research, an in-depth research. I found it informative. Feel free to get your copy to view.

Overview:

 

Developments

• July U.S. light vehicle…

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Added by Jon Floyd on September 23, 2013 at 5:30am — No Comments


Influencer
Make Money Mondays With Sean V. Bradley "Leadership" "Lead By Example"



http://www.internetsales20group.com

Make Money Mondays With Sean V. Bradley "Leadership" "Lead By…

Added by Sean V. Bradley on September 23, 2013 at 4:26am — No Comments

Here's your dealership website live chat business plan

More and more dealers are realizing that an effective live chat strategy is a key puzzle piece for increasing leads and sales from their dealership website – whether they opt for an in-house staff or hosted chat vendor. The scary truth is that many dealers who jump on in-house chat or the cheapest hosted chat expecting that it will magically pull them out of a sales…

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Added by Big Tom LaPointe on September 21, 2013 at 9:30pm — No Comments


Influencer
Seven Signs Your Social Media Presence Needs Help – Part 2

Now that you’ve started contemplating your social media presence, how do you feel?  It’s time to make some changes. Note the next few signs that you need to rework your presence.



3.       Is your engagement ratio low?

To be safe, your engagement ratio should be about 5%, which is above the industry average of 1.7%. To figure out your engagement ratio, look at your “talking about this” number, and divide it by the number of page likes.

The…

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Added by Rebecca Ward on September 21, 2013 at 9:00am — No Comments

Top 27 Time Wasters

I was on an online chat with several friends and fellow trainers from the United Kingdom the other night...

 

We were discussing Time Management, a…

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Added by Al Mosher on September 21, 2013 at 6:30am — 2 Comments


Influencer
Content Lives Everywhere

Sara Callahan recently posted a great piece entitled “Don’t Be afraid of Content” On Automotive Digital Marketing. She said that Content is life which is true.  If…

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Added by Bill Cosgrove on September 21, 2013 at 6:00am — No Comments

Making Your Blog More Interesting to Potential Car Buyers

Quite often businesses, including car dealerships, feel that the fact that a blog exists is enough to generate results, but this just isn’t the case. A good blog will drive business and produce sales, but it has to be a blog that people want to read.

But what are the essentials of a good blog? It should cover the following bases.

1. The content should be well-written

2. The blog should be updated often so that people come back frequently

3. It should have good SEO or…

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Added by David Farmer on September 21, 2013 at 5:25am — No Comments

Fiat picks Chrysler's Garberding

Fiat picks Chrysler's Garberding

Fiat has named Chrysler Group manufacturing head Scott Garberding as its  global chief purchasing officer, effective immediately.

Garberding, 49, replaces Vilmar Fistarol, who has taken another position with  Fiat Industrial. He also…

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Added by Jon Floyd on September 20, 2013 at 12:40pm — No Comments


Influencer
My Marketing Company will Fail

I’ve started a marketing company for auto sales people, and I already know it will fail.  Why would a company, dedicated to helping auto sales people be more successful be doomed to failure?

  1.  Auto sales people don’t stay put, they believe they sell a product and are willing to move to sell the “hot” product instead of recognizing the value lies in the salesperson, not the product. 
  2. Auto sales people keep lousy records. They rely on the dealer’s systems and processes…
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Added by Robert Camp on September 20, 2013 at 9:30am — No Comments


Influencer
Seven Signs Your Social Media Presence Needs Help – Part 2

Now that you’ve started contemplating your social media presence, how do you feel?  It’s time to make some changes. Note the next few signs that you need to rework your presence.



3.       Is your engagement ratio low?

To be safe, your engagement ratio should be about 5%, which is above the industry average of 1.7%. To figure out your engagement ratio, look at your “talking about this” number, and divide it by the number of page likes.

The…

Continue

Added by Rebecca Ward on September 20, 2013 at 9:00am — No Comments


Influencer
EEOC Criminal Background Checks Suit Dismissed, Yielding Win to BMW and Others

The EEOC lost a suit against BMW, alleging that BMW violated Title VII of the Civil Rights Act by implementing and utilizing a criminal background policy. The policy resulted in employees being fired and others being screened out for employment. The suit was dismissed due to fatal flaws in the EEOC’s expert report and the acknowledgement that there are legitimate reasons for conducting criminal background checks.



In past months, the EEOC had warned against the use of…

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Added by Rebecca Ward on September 20, 2013 at 9:00am — No Comments

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