Automotive Digital Marketing

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All ADM Member Blog Posts (12,716)


Influencer
What's in a Dealership Job Title?

In this age of transparency in our business, let's take some of our own medicine. It's time to practice what we preach. (I can't believe I've surpassed my quota on clichés this early in the article.) I want to take this opportunity to take a closer look at our job titles and descriptions. Let's look at the different…

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Added by Danny Benites on June 15, 2013 at 9:12pm — 3 Comments

Keith Latman Creates CRM Think Tank Sessions at iMagicLab

Keith Latman and His iMagicLab Team Create Customer Relationship Management (CRM) "Think Tank" By Assembling Auto Industry Thought Leaders, Innovative…

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Added by Ralph Paglia on June 15, 2013 at 8:30pm — 11 Comments

Google's Five-Star Rating System Reappears

Google Drops 30 Point Rating System In Favor Of Returning To Their 5 Point System

by Chelsea Shearer, Reputation Management Specialist…

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Added by CDK Global on June 15, 2013 at 8:30am — 4 Comments


Influencer
A Business Model that´s Just Plain Bad for Business

The traditional business model of the Automotive Dealership works against itself practically at every turn and is just plain bad for business and it is time to think about change.…

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Added by Bill Cosgrove on June 14, 2013 at 10:00pm — 20 Comments

From the NCM Institute: The Difference Between ‘Good’ and ‘Great’ Auto Dealers Written By: Garry House

Written By: Garry House

In the first couple of paragraphs in his book, Good to Great, author Jim Collins makes several interesting statements:

Good is the enemy of great. And that is one of the key reasons why we have so little that becomes great. Few people attain great lives, in large part because it is just so easy to settle for a good life. The vast majority of companies never become great, precisely because the vast majority become quite good – and that is their…

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Added by Garry House on June 14, 2013 at 10:05am — No Comments

Car Business Marketers Build Long-Term Connections with Millennials

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Added by Ralph Paglia on June 14, 2013 at 7:30am — 1 Comment

Automotive Sales Training - Choose To Win Or Choose To Lose

Traffic is slow, business is weak, the economy stinks and banks aren’t buying. Repeat this mantra 100 times and see how you feel. I promise you that if you replay this message enough, you will believe it as absolute truth and become depressed and desperate. No matter what circumstances are at present, the choice is simple: You choose to win or choose to lose.

 

The one single ingredient that is always present in any success story is self-determination. You are always…

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Added by Mark Tewart on June 14, 2013 at 6:15am — No Comments


Influencer
You Must Fish Where The Fish Are!!

As we all know over 90% of consumers are online when researching and deciding which vehicle that he/she want's to purchase which leads to the inevitable that we must fish where the fish are.  Research reveals that effective Internet advertising not only provides dealers with greater reach to car…

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Added by J.R. Batchelor on June 13, 2013 at 9:13pm — No Comments


Influencer
What is a Digital Agency ?

Miami Digital Agency, SMDigital Partners has been a Full Service Digital Agency in South Florida for over 10 years. Online marketing firm specializing in Pay-Per-Click, SEM, SEO, Responsive Web Design, Google Adwords, Local SEO Marketing and Augmented…

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Added by Lenny Gomez on June 13, 2013 at 1:26pm — No Comments


Influencer
Edmunds.com Report Sheds New Light on Car Shopping Trends and Behaviors

Hi all,
I thought you'd find the below report useful. 
Enjoy!
Best,
Steph

Edmunds.com Report Sheds New Light on Car Shopping Trends and Behaviors



SANTA MONICA, Calif. — June 13, 2013 — Car buyers spent an average of $30,803 on new car purchases last year – an all-time high, according to Edmunds.com, the premier resource for car…

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Added by Stephanie Mar on June 13, 2013 at 10:00am — No Comments

vAuto®, VinSolutions® Integrate Used Vehicle Appraising, Pricing Tools

‘Best of both worlds’ integration drives efficient workflows, competitive advantage for dealers 

vAuto and VinSolutions announce integratedused vehicle appraisal and pricing features for dealer customers who use both systems.

“This integration marks another step in our effort to provide software solutions that drive greaterefficiencies, process improvements and profitability for dealers,” says Keith Jezek, president ofAutoTraderTM Group’s (ATG) Software…

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Added by Joey Little on June 13, 2013 at 9:26am — No Comments

Lifting the Veil: Where do my leads come from?

When a lead arrives from one of your suppliers, do you ever question its origin?

In the initial days of the Internet, it was fairly straightforward. There were few options for the consumer online, and most leads arrived…

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Added by Josh Vajda on June 13, 2013 at 9:00am — 5 Comments


Influencer
Are you using Mobile Marketing ?

More and more customers are using their mobile devices and tablets to access the internet but also perform web searches looking for information. Mobile Advertising is just beginning to be used as an effective online marketing channel and SMDigital has over 10 years of Mobile Marketing Experience. 



The year 2015 is one that Personal Computers will remember. It is expected that the number of users accessing the Internet via mobile devices such as Smartphones and tablets will outpace…

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Added by Lenny Gomez on June 13, 2013 at 7:49am — No Comments

Volvo & Lincoln Perceived As Undesirable In Car Leasing Market

In a nationwide survey to more than 3,000 leasing drivers, only 12.5% of respondents feel Lincoln is very desirable, while 9% feel the same way toward Volvo according to data compiled by Swapalease.com. Participants were asked to rank their perceptions of certain luxury-type brands including Jaguar, Land Rover, Porsche, Infiniti, Lincoln and Volvo. Porsche scored the highest, with…

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Added by John Sternal on June 13, 2013 at 7:33am — No Comments

Is anyone advertising with WAZE?

With Google acquiring Waze (http://adage.com/article/digital/google-wanted-waze-local-ad-market-mobile/242041/), I'm curious if any dealerships have looked into geo-based mobile advertising with Waze.  The minimum spend is only $50…

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Added by Charlie Bass on June 13, 2013 at 7:00am — No Comments

Understand the Basics of #socialmedia Posts on Each Network #Infographic

Basic Equation

In my recent exploration of various social media profiles being used by local businesses, I found a disturbing trend. While there are definitely those who are doing it right and utilizing Facebook, Twitter, Google+, and Pinterest the right way, there are also plenty who are simply failing at it miserably. They are forgetting the most fundamental aspect of managing their profiles, namely posting the right way.

There are…

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Added by J.D. Rucker on June 13, 2013 at 6:00am — 9 Comments


Influencer
How Big Data Can Transform Your Customer Service Experience

An acquaintance of mine shared an experience with me that got me thinking. He traveled frequently and was a member of a particular hotel chain’s loyalty program. One particular stay at one of the chain’s locations was, in his opinion, beneath the quality that he had…

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Added by Richard Holland on June 13, 2013 at 4:56am — No Comments


Influencer
Measure What Matters

You have Google Analytics implemented across all your dealer group's sites. You know that data based analysis grows more important to your dealership management teams and the decisions they make every year. You may have even heard Google's Avinash Kaushik railing against traditional web stats at the last Digital Dealer conference in Orlando. But you're not sure how to…

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Added by Matthew Kolodziej on June 12, 2013 at 2:00pm — 2 Comments

This post has been edited for content...

Have you ever found yourself up late at night watching a movie that has been edited for content?

Some dubs are better than others, but it doesn't take a lip reader to know that "Yippee Kay Yeah, Mr. Falcon" may not have been in the original script of Die Hard. Here is another classic from Snakes on a Plane:

When responding to a negative review…

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Added by Ryan Leslie on June 12, 2013 at 12:48pm — 5 Comments

10 Reasons Why You Need to Be In Vegas at AutoCon in September!

As I speak with my dealer friends on a daily basis, I know that now is the time when they are evaluating and deciding which Fall Conferences to attend this year.

 

So, I wanted to make the decision easy and provide everyone with the top ten reasons why you need to be at AutoCon on September 4th, 5th and 6th.…
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Added by Carrie Hemphill on June 12, 2013 at 8:30am — 3 Comments

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