Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I know what you're thinking – who does this guy think he is? How does he know what my “thing” is. Good – I have your attention.
I find it absolutely fascinating just how many dealerships I've walked into over the past couple of months and found, you ready for this? Silence. No customers on the lot, sales people hanging out around reception, flirting, cracking jokes, texting and the list goes on. Everything opposite of what should be happening is happening.
Added by Michael Cirillo on July 19, 2012 at 10:30am — No Comments
I can give you a very easy way to sort yourself inside the national dealer body between those who “get” the modern customer and those who do not: If you think staying open until 9pm six or seven days a week makes you sales, you do NOT get it.
Texas Direct Auto, # 1 Used Car dealer in the USA, makes $500million in…Continue
Got “optimization block”? It happens to the best of us. However, since we now know the average modern car-shopper shops at least eight dealer websites, it’s more important than ever to make sure your website shows up early in their search and doesn’t get lost in the shuffle.
So what do you do when you’re fresh out of killer keyword combos? As Picasso said, good artists copy, great artists steal. Believe it or not this strategy can be…Continue
Added by Greg Bem on July 19, 2012 at 9:28am — No Comments
Fellow Tweeps! Are you using tired of using Twitter and not seeing the engagement you would like? I’ve found some statistics to help you! Between December 11, 2011 and February 23, 2012, Buddy Media analyzed user engagement on more than 320 Twitter handles of the world's largest brands to determine what works and what doesn't. Read…Continue
Added by Ketty Colom on July 19, 2012 at 6:19am — No Comments
Can you believe that it’s been a year since Google announced the new Google Analytics? Before now you didn’t have to make the transition if you didn’t want to but now, a year later, Google is killing version 4 and version 5 will be the only option. The link back to “Old Version - Reporting” has been…Continue
Added by Timothy Martell on July 19, 2012 at 5:00am — No Comments
The ADM community at large may not know me personally, but I am the Managing Director of First Class Educators. My company has partnered with Ralph Paglia, Chris Saraceno, and Mike Myers to produce AutoCon 2012.
If you have…Continue
It all starts at the top, the decision makers, the shot callers, the check signers. Recent study shows that these managers, presidents and CEO's don't engage in social media leading to the non-understanding of why it is important.
Using the Fortune 500 list the following was discovered;…Continue
There’s a real human talent in arranging the right pressures (positive and negative), at the right time, on to the right people, to get a desired result. It’s a hallmark of effective leadership, in fact, and the name “People Chess” is an easy way to summarize this talent. And we all know its uses in relationships of…Continue
On May 22, 2012 I wrote a blog asking the public if GM made a wise choice dropping its 10 million dollar advertising spend from Facebook. (For theentire blog visit: http://deliverymaxx.wordpress.com/2012/05/22/did-gm-make-a-wise-decision-dropping-facebook-as-an-advertising-medium/ ) My position then as it is now is that GM and many automotive dealerships are…Continue
Added by James Schaefer on July 18, 2012 at 9:24am — No Comments
Standard one-and-done campaigns that blast an email or eNewsletter out to your database monthly can generate leads, but without behavior-driven targeting, a few leads each month is as far as it goes. Smart-targeted campaigns build on an initial email blast to touch your customers continuously with…Continue
Added by Amanda Meuwissen on July 18, 2012 at 8:51am — No Comments
Prizes totaling $10,000 to be awarded to the auto dealers who develop the most innovative strategies in 2012
Salt Lake City, Utah – July 18, 2012 – DrivingSales today announced the call for entries for the 2012 DrivingSales Best Idea Contest which recognizes the most innovative auto dealership strategies of…Continue
Added by Crystal Hartwell on July 18, 2012 at 7:03am — No Comments
Company receives UVEF Top 25 Under Five Award for second year in a row; wins Silver Stevie® Award for Innovative Company of the Year in 2012 American Business Awards SM
Salt Lake City, Utah – July 18, 2012 – DrivingSales today announced that it has received two prestigious business awards: a 2012 “Top 25 Under Five” award from the Utah Valley Entrepreneurial Forum…Continue
Added by Crystal Hartwell on July 18, 2012 at 7:02am — No Comments
***Take a gander at this cool little Microsite that I whipped up yesterday;
**A cool way to Geo-Target specific used vehicles!~ (And a Cheap way!)
Sooooooooooooooooooo there`s your Digital Marketing tid-bit ala Ken for the…
Added by Ken Beam on July 18, 2012 at 6:51am — No Comments
Orlando, Fla – Strathcom Media, Inc., a leading online automotive solutions provider, has selected ActivEngage, Inc. as their preferred provider of automotive live chat and business intelligence. As one of the largest automotive marketing companies in…
Added by Stephen Jackson on July 18, 2012 at 6:32am — No Comments
The Automotive Industry has been posting and engaging on Facebook on the wrong days at the wrong time. According to Buddy Media, the automotive industry should be posting on Facebook on Sundays stating, “Engagement rates spike significantly for Posts made on Sunday, but the automotive industry is slow to capitalize on this trend, with less than 8% of all posts being made on this day.”
Don’t get discouraged dealers! I’m here to tell you how…Continue
Added by Ketty Colom on July 18, 2012 at 6:00am — No Comments
Wikipedia has become the go-to resource for an increasingly large number of people. According to Alexa, it is currently the sixth most visited website both in the United States and on the planet. With such an enormous audience, it’s only natural to want your business to have its own page, and with Wikipedia’s content…Continue
Added by Timothy Martell on July 18, 2012 at 5:32am — No Comments
Update: July 19th - The partner that CarWoo! has selected is NOT Yahoo Autos rather they have selected AOL Autos. Read the full story: AOL and CarWoo! Partnership
On July 5th, Jason Stein Editor at Automotive News broke…Continue
Added by Brian Pasch on July 18, 2012 at 2:30am — No Comments
Congratulations to Eric Nichols, Internet Sales Manager in Riverhead Long Island!
Eric is Delivering 52+ units per month in a 2.5…Continue
Added by Stan Sher on July 17, 2012 at 9:00pm — No Comments
It may shock some of you to hear that Edmunds.com had never engaged in traditional advertising since our online launch in 1995, yet we host 18 million visitors every month and rank at the top of many studies as a premier online resource. We've achieved tremendous word-of-mouth popularity for our nearly 2 million pages of content with help from an intelligent…
Added by Stephanie Mar on July 17, 2012 at 4:11pm — No Comments
Added by Paul Potratz on July 17, 2012 at 2:33pm — No Comments