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All ADM Member Blog Posts (13,491)

5 Social Media Upgrades Marketers Need to Know About

Social Media is constantly morphing and reinventing itself. Savvy marketers keep abreast of these changes and adjust their strategies accordingly.  I've listed a few of the new bells and whistles from our favorite sites you'll definitely want to keep an eye on and factor into your planning over the…

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Added by Richard Valenta on November 14, 2013 at 1:30pm — 2 Comments


Influencer
The Evolution Of The Automotive Sales Industry - Automotive Internet Sales - Car Sales



http://www.dealersynergy.com 856-546-2440

The Evolution Of The Automotive Sales Industry - Automotive Internet Sales - Car…

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Added by Sean V. Bradley on November 14, 2013 at 10:39am — No Comments

Is Google’s ‘Not Provided’ a Real Pain in the SEO?



Chriscunningham
by Chris Cunningham, SEO Team Manager

How many articles have you read that started with, “Google has changed the landscape of search?” Well, here’s another one you can add to that list. And it certainly…

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Added by CDK Global on November 14, 2013 at 10:00am — 5 Comments


Influencer
Temporary Guidance and Model Notice to Employees of Coverage Options

The DOL has issued a temporary guidance and temporary Model Notice to Employees of Coverage Options in regards to the new healthcare marketplace. The exchange notification must be supplied to employees by October 1, 2013.

www.shrm.org noted that employers must inform all current and new employees of the following:

  • “The existence of the government-run health care exchanges/the Marketplace, including a description of the services provided…
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Added by Rebecca Ward on November 14, 2013 at 7:30am — No Comments


Influencer
The Greatest Psychological Tool you've never heard of

Psychology and the Car Industry

Have you ever heard of the ‘contrast principle’*

Even if you haven’t, if you work in the car industry it is operating all around you. In the layout of your dealership, embedded in your sales process, it even changes the way you speak. The ‘contrast principle’ is an extremely powerful…

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Added by Joshua Pullan on November 14, 2013 at 5:00am — 2 Comments

Good and Bad Examples of Social Media Image Marketing

If you're reading this, you're probably failing at social media image marketing. That's not me being cynical. By examining dozens of business social media presences every week, I get to see what so many are doing and the unfortunate fact is that 9 out of 10 are doing it wrong or not doing it at…

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Added by J.D. Rucker on November 13, 2013 at 1:00pm — 2 Comments


Influencer
Mobile In The Moment

Mobile Search Drives Consumer Behavior In The Moment

A recent study from Google and Nielsen reveals some stats sure to spark your interest.

84% of follow-up actions by mobile search occur within 5 hours…

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Added by Josh Knutson on November 13, 2013 at 12:00pm — No Comments

The next 60 days justify third party live chat operators

It's a big step for some dealers to make the choice to add live chat to their dealership website to increase leads, and often a bigger decision to use a hosted service with outside operators – even if it's only as a backup option. So, why worry about having a hosted live chat service now? Continued below graphic...…

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Added by Big Tom LaPointe on November 13, 2013 at 9:17am — No Comments

Webinar to be Hosted by Automotive Leaders Paul Potratz and Cory Mosley

SCHENECTADY, NY- On November 22, Paul Potratz, founder and COO of Potratz, and Cory Mosley, Principal of Mosley Automotive Training, will be hosting Closing Ratios: A 20% Increase in 7 Steps. Held at 2:33pm EST, the Friday webinar will showcase all that dealers need to know about closing ratios, the figure…

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Added by Paul Potratz on November 13, 2013 at 8:20am — No Comments


Influencer
To Hashtag or Not to Hashtag. That is the question.

Born on Twitter, hashtags are becoming more and more prevalent. For those of you who don’t know what a hashtag even is: “The # symbol, called a hashtag is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize a message,” (www.socialcaffeine.com). Hashtags have even been adopted by Facebook, Pinterest, Tumblr, and Instagram.

So should you be using them? The answer is yes, definitely…

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Added by Rebecca Ward on November 13, 2013 at 7:30am — No Comments

Full Size Cars And Sporty Cars Show Different Retention Trends

Here is the latest used car market report from Black Book and Ricky Beggs, Editorial Director. Thanks for taking the time to tune into this video market blog from Black Book. While out in the field for a couple of days this past week, the number of comments I received…

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Added by John Sternal on November 13, 2013 at 7:19am — No Comments

Do or Do Not. There is No Try. – 4 Rules to Responding to Angry Customers

In business, you are what you are perceived to be. 

Your customers not only have their own opinions of your business, but they can also influence other potential customers. How you actually run your business is certainly important. Just as important,…

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Added by sara callahan on November 13, 2013 at 7:00am — 3 Comments

Add Yourself to Alltop

Have you ever thought about submitting your blog to Alltop? If you're doing SEO right, you have a blog, and more exposure for said blog can only ever be a good thing. Alltop is an "online magazine rack" that brings together blogs from all…

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Added by Timothy Martell on November 12, 2013 at 6:30pm — 4 Comments

5 Types of Infographics

In the ever-changing world of online marketing, one of the tools that has stayed relatively consistent in its results over the past few years is the infographic. I remember first getting started with building and marketing infographics back in 2008. Things haven't changed a whole lot since then.

Two things that have definitely changed are the saturation and…

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Added by J.D. Rucker on November 12, 2013 at 12:30pm — 1 Comment

Does Your Website Pass The Test?

Does Your Website Pass Or Fail?

► Test Your Website's Merit Today

► The Right Way To Do Product Reviews

► Purchase Justification Is Key

► Make Your Dealership's Website Stand Out



Use this week's Think Tank Tuesday video as a guide. Learn for yourself whether or not your website would pass or fail by the Potratz standard.…

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Added by Paul Potratz on November 12, 2013 at 11:14am — No Comments

The Difference Maker - The Trade-In

Think of how much selling vehicles has changed in the last several years. Now think of what is being taught in most dealerships regarding the road to the sale. Considering the education and interaction that occurs before the customer ever gets to the dealership, most sales training is outdated. One key difference maker can be the customer’s trade-in.

 

I am not referring to the trade value in monetary terms, but in informational and relational terms. Let’s examine a few facts.…

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Added by Mark Tewart on November 12, 2013 at 9:00am — No Comments

How To Be A Player: 11 Ways To Improve Your Klout Score

How to Be A Player oie Raise Your Klout Score About a year ago, J D Rucker published a list of the most influential people in the automotive industry (according to KLOUT).

KLOUT influence isn't the same thing as real world influence. There wasn't anyone named Ford on the list or any CEO's of the automakers or big dealer groups. This was a list of automotive people who were active on social media and could wield influence across…

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Added by Terry Lancaster on November 12, 2013 at 8:30am — 14 Comments

Solving the Puzzle of Customer Loyalty: A Holistic Explanation

I’ve written many articles about the different types of loyalty and how each can affect your business’ growth and revenue. However, I’ve never written an overview of how all these components fit together in a holistic manner. Hopefully, this blog article will help put the pieces together…

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Added by Mike Gorun on November 12, 2013 at 5:30am — No Comments


Influencer
Sometimes it isn't about technology or the newest and next thing, sometimes it is just about paying attention!

   I work for a pretty successful Auto Phone Skills Company. Jerry Thibeau and the folks in our company have made a huge difference in hundreds of dealerships and in the lives of thousands of salespeople. I enjoy it. I am an over the road trainer and I love what I do. I am constantly in dealerships around the country and in addition to training phone skills, I like to get inside the collective "head" of the dealership. On the first day, I am always the first person to show up at the…

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Added by Jaime Poulin on November 11, 2013 at 3:22pm — No Comments

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