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All ADM Member Blog Posts (11,681)

2012 State of Online Video [Research Report]

Get the full report: SundaySky Report (right-click, then "Save As")

One interesting set of findings is…

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Added by Joe Schwartz on December 11, 2012 at 5:30am — 2 Comments

Pinterest Business Accounts: Definitive Guide To Set Up and Use by Car Dealers

Pinterest Business Accounts: A Definitive Guide to Getting Started and Using for Car Dealer Marketing Purposes

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Added by Ralph Paglia on December 10, 2012 at 11:30pm — 2 Comments

Who buys into a long term car or people carrier agreement?

Leasing a vehicle on a long term basis has always been a popular option for people who might require a vehicle for either:

a) an extended period of time, or

b) for their organisation on renewable…

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Added by JIm Evans on December 10, 2012 at 11:00pm — No Comments

A Dealer Video Marketing Blueprint

Here is a great example of a viral branding video produced for one of our dealers. Branding videos are a key element in the broader video marketing blueprint pictured below.…

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Added by Joe Schwartz on December 10, 2012 at 9:00pm — 2 Comments


Influencer
It Is Time to Be YOU-NIQUE in 2013

The past 10 days have been an amazing time in business, as I have traveled to numerous cities visiting industry leaders and dealers.  I also had the honor of speaking at a 20 Group, which is one of my favorite teaching opportunities.  

 

What is your opinion on 20 Groups? 20 Groups have…

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Added by Brian Pasch on December 10, 2012 at 2:36pm — 6 Comments


Influencer
Killing as Many Birds with as Few Stones as Possible with Content: Defining the Types

In an ideal world, we would have the time and resources to create four types of content: converting website content, engaging website content, SEO content, and social media content.

Throw in public relations…

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Added by J.D. Rucker on December 10, 2012 at 2:00pm — No Comments

5 Statistics to Know About Online Video Marketing - Infographic

#1. Over 85% of the country’s Internet users viewed online video content in September 2012 alone.

#2. About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.

#3. Video is now the sixth most popular content marketing tactic, as 70% of B2B…

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Added by Joe Schwartz on December 10, 2012 at 1:00pm — 4 Comments


Influencer
Don’t Miss Your Defining Moment

How’s your automotive sales career going? Making the money you want? 

 

I know of only one consistent way for auto sales associates to start earning real money. This way is available to any…

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Added by Patrick Kelly on December 10, 2012 at 10:30am — 10 Comments

How Online Customer Reviews Are Making Or Breaking You

What matters most to your car shoppers? Is it price? Depth of inventory? Maybe – but the Internet has nearly commoditized the auto business. Savvy customers will be able to find the car they want at the lowest price within a few seconds of searching. So where is the competitive edge that draws a…

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Added by Stephen Jackson on December 10, 2012 at 9:00am — 30 Comments


Influencer
Pinterest and Fakes

Pinterest is doing a lot right. They know they aren’t the first social network on the block and they aren’t trying to pretend they are. Instead, they’re deliberately studying Facebook and Twitter and implementing similar successful policies. This is great news for Pinterest users, and if you can keep up, it will be great news for…

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Added by Timothy Martell on December 10, 2012 at 6:30am — No Comments


Influencer
Static Social Media Products and Services are Destined to Fail

Over the past couple of months, I've been working on a standard operating procedure for a comprehensive social media marketing service. It has been a while since I had to develop an overarching strategy rather than one that was individualized for a…

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Added by J.D. Rucker on December 9, 2012 at 8:30pm — 6 Comments


Influencer
How important is SIEM?

I realize this is a digital MARKETING forum, but I am wondering if anyone else has dealt with this issue.

I am told that I am out of compliance with GM guidelines of complying with federal law.  I feel like I am being coerced into subscribing to SIEM.  My network people feel it's overkill, but the GM IT people say that dealerships are targeted, so 24/7 monitoring is required.  I don't want to pay $175 per month for this.

Is anyone else have this SIEM compliance in their…

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Added by Tom Hawkins on December 9, 2012 at 7:48pm — 2 Comments

Google Phone/Name vs Website Phone/Name

We are getting different feedback regarding Google Places phone number and website phone number.  This is my understanding.  Your Google Places phone number should be local.  Your phone number on your website should be the same as your Google Places phone number and should be in text format, at the top of your website.  What if you want to track calls using an 800#?  Also, should the website on Google Places match the website name exactly?   For example-Google Places name is ABC Ford, but…

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Added by Lisa Paolino on December 9, 2012 at 10:45am — 2 Comments


Influencer
Build Pages. If You Can't, Change.

There as been a major shift in digital marketing that has been building up for a couple of years now. Content was once a tool used for search engine optimization and social media marketing, but today and in the foreseeable future content will be the most important (and easiest) way to advance in search and social. We…

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Added by J.D. Rucker on December 8, 2012 at 9:00pm — 6 Comments


Influencer
Defining Your Competitors: OEM Mandated Search Marketing vs Dealership Focus

Let's face it. Websites are becoming a commodity in the automotive world. Most quality website vendors are putting out solutions that are good enough to work well. Few are coming up with innovations that can differentiate them, and those differences are relatively small in the whole scheme of…

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Added by J.D. Rucker on December 7, 2012 at 11:00pm — 25 Comments


Influencer
Questions You Should Ask Your Website

There is so much data available online that can help your dealership make profitable marketing decisions. While some believe that making decisions based on what their gut tells them is the long under-utilized secret to business success, my opinion (being the data junkie that I am) is that the acquisition of intelligence is the only reliable way to…

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Added by Michael Cirillo on December 7, 2012 at 10:00pm — 7 Comments


Influencer
Top 10 Blogs And News For Auto Dealers: Dec 3rd-7th

The most trusted name in live chat brings the top ten blogs and auto news stories right to you! We monitor industry trends, current events, and the auto dealer community every…

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Added by Ketty Colom on December 7, 2012 at 11:00am — 1 Comment


Influencer
Is Search Engine Marketing A Priority At Your Dealership?

I had the pleasure of watching a very informative webinar last night that really brought home the importance of having a robust dealership presence online. 

 

I truly enjoy studying the shift in…

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Added by J.R. Batchelor on December 7, 2012 at 10:00am — 4 Comments


Influencer
The Internet Manager of 2013

Just the other day I was talking to a dealer that was looking for a new Internet Manager.  This is a small dealership that represents two up and coming franchises and sells about 100 units per month.  They have 2 Internet coordinators and are looking to add a…

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Added by Stan Sher on December 7, 2012 at 9:00am — 31 Comments

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