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All ADM Member Blog Posts (9,652)

“The formula for MAXIMUM R.O.I. in Social Media!”

There is a rather simple formula when it comes to getting the MAXIMUM return on your investment in Social Media.

 

It’s so simple…..it might overwhelm you!

 

And while the formula is simple…..the actual implementation is the hardest part!

 

The…

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Added by Jim Kristoff on November 3, 2011 at 10:44am — 4 Comments

Live Chat Best Practices: 6 Tips to Help Dealers Get the Most Out of Live Chat

Tired of trial and error live chat strategies?

At ActivEngage, we are our own largest customer.  We use the very live chat and real-time analytics reporting software that we sell to dealers every day to engage visitors on our website and to provide the managed live chat service for…

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Added by Justin Braun on November 3, 2011 at 7:30am — No Comments

Working External compared to Internal. Advantages for both Employee and Employer!

Being part of working from my satellite office for close to 5 years, I cannot imagine it any different if I went internal. I have been asked several times on how I do it, what I do along with much criticism to that effect.  For example “You must have a lot of time” and such, trust me you will find yourself more busy working from your external office than you would…

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Added by Jennifer Schrader on November 3, 2011 at 5:52am — No Comments

VinSolutions Takes Top Marketing Effectiveness Award for Summit International MEAs

VinSolutions, a leading developer of web-based CRM and ILM complete dealership marketing solution software, is a silver award winner in the 2011 Summit Marketing Effectiveness Award competition in the Business to Business Product category for their “Be One with VIN” campaign.  Winners are chosen from an international pool of finalists through a stringent evaluation criteria and blind judging process rewarding only those whose work exemplifies the best in its…
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Added by Joseph Little on November 2, 2011 at 9:11am — No Comments

Buy Here 'Cause They Suck

Most dealerships and businesses in general know that it's bad practice to bad-mouth your competition. That being said, I know of and have heard plenty of salespeople and managers using their online reviews to help close a deal by comparing them to their competitors online reviews. This practice is similar if not exactly the same. You are leveraging negative comments about your competitor left by other people (who you are representing as real - we all know fake reviews exist) to your positive… Continue

Added by Arnold Tijerina on November 2, 2011 at 8:12am — No Comments

GFK Article: Younger Automobile Buyers Not as Brand Loyal as Older Counterparts

Good morning, all,

I read this article on GfK's website, and thought about the ADM community. What do you think about these statements?

As a Gen-Y myself, I can understand why we're not brand-loyal. As I am interested in what phone I should get, I also want the right features in the car I drive. Some brands can't offer that on a regular basis. I know I've posted a statement…

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Added by Will Michaelson on November 2, 2011 at 6:53am — No Comments

Google Sidewiki Closing Down

One thing about Google, they are not afraid of trying something, then walking away from it when it is not adopted on a large enough scale...…

clickable Sidewiki logo
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Added by Ralph Paglia on November 2, 2011 at 4:00am — No Comments

Blogger Dynamic Views Application

Blogger Newsletter

November 2011

Hello Bloggers!



Introducing Dynamic Views:…

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Added by Ralph Paglia on November 1, 2011 at 7:13pm — No Comments

Mobile applications for auto dealers

Multichoice Apps creates very professional mobile applications for auto dealers that are looking to get an edge on the competition. What is a mobile application? Mobile apps are programs designed by developers that are designed to run on smartphones and other mobile devices such as laptops and tablet computers. Mobile apps are created for games and utilities to help people use their devices. However, businesses are also creating and reaping the benefits of having mobile apps because it gives… Continue

Added by Dmitriy Goroshin on November 1, 2011 at 3:39pm — No Comments

Using Your Loyalty Program to Improve Your Tactical Marketing

A good loyalty program consists of much more than simply rewarding your customers’ repeat business. In many ways, the repeat business generated by customer rewards is only scratching the surface of the loyalty and retention benefits available with such a program. A recent article published by ITC Infotech details how businesses can include customer-centric processes in implementing their customer loyalty programs…

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Added by Mike Gorun on November 1, 2011 at 10:40am — No Comments

A TALE OF 2 CONFERENCES

Last month I had the good fortune to attend 2 major digital automotive events, Digital Dealer 11 and PCG Pitstop. I guess I can consider myself somewhat a veteran of the show circuit seeing that I have attended half a dozen events in the past year alone so I thought I’d drop a few observations on both shows now that the dust has settled.

Digital Dealer 11 – Las Vegas – Oct 5th to 7th, 2011

I always look forward to this conference as I have…

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Added by Brent Wees on November 1, 2011 at 8:07am — No Comments

Consumers Now Have the Ability to Block Your GoogleAds

Google announced yesterday via its blog, that it had instituted a feature in Google search and GMail ad transparency. This change will give consumers the ability to see why ads are being delivered (ie. what previous searches triggered the ads) as well as the ability to block ads from a particular company/advertiser. This option is available for all…

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Added by Arnold Tijerina on November 1, 2011 at 7:02am — 5 Comments

Live Chat Lessons for Dealers from Jet Blue’s Crisis in Connecticut

 

Stranding 150 customers in a plane for more than 7 hours on the tarmac will definitely piss them off.  Jet Blue’s operations and customer service …

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Added by Justin Braun on November 1, 2011 at 6:55am — No Comments

How Car Dealers can use Hashtags Effectively

 

Are you using Hashtags? If so, are you using them properly? If not, why aren't you?

One of the most useful tools on Twitter is the hashtag. It allows dealers to tag their tweets for location or topic. It gives you a venue to express an opinion even when there's a 140 character limit.…

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Added by J.D. Rucker on November 1, 2011 at 12:23am — No Comments

Have you seen this wizard?

 

I spend much of my spare time on this site, Automotive Digital Marketing.  I don't do this when I am at work in my dealership.  I do this on my own time because it is my recreation; because I love what I do in my career, it seems to roll over into my personal life.

I want to thank the man who…

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Added by Tom Gorham on October 31, 2011 at 7:35pm — 2 Comments

AutoDealerTarget Roundtable with Featured Guest Mike Marini

The AutoDealerTarget Roundtable, hosted by Tom Kain and John Miller is broadcast LIVE every Tuesday night at 10pm Eastern / 9pm Central.



This Week

When: Tuesday, November 1st @ 10pm Eastern / 9pm Central

Join Us: Google Hangout, Live Broadcast at http://autodealertarget.com/roundtable

Featured Guest: +Mike Marini CEO of Cars Out The Door (…

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Added by Tom Kain on October 31, 2011 at 2:09pm — No Comments

Google: SEO is NOT Spam

For the most part, search engine optimization (SEO) is a recognized necessity of running a successful auto dealer website.  Not just in the auto industry, but there are still some hold-outs that think building websites and content to be found by search engines is a little spammy.



According to Matt Cutts, the head of Google's web spam fighting team, his company does not consider SEO to be spam.  "We don't consider SEO to be spam," and SEO is a "valid way to help people find what…

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Added by Ali Amirrezvani on October 31, 2011 at 12:23pm — No Comments

Vince Tunzi Joins izmocars as National Field Operations Manager

Auto industry veteran to focus on implementation of izmocars auto business solutions in dealerships across the country, including AOA which is generating $475 in average accessories revenue increases for dealerships across the country.

 

izmocars (…

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Added by Crystal Hartwell on October 31, 2011 at 11:53am — No Comments

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