Professional Community for Car Dealers, Automotive Marketers and Sales Managers
"Contrary to the growing belief that…Continue
Facebook’s EdgeRank is the elusive, mystical formula that calculates whether your story is interesting enough to be featured on your friends’ newsfeeds. One site compared the EdgeRank to a credit history: It’s important, unique to each user, invisible, and no one knows exactly how it works. Mathematically stated, the EdgeRank formula would look something like…Continue
Added by Stephen Jackson on June 21, 2012 at 7:30am — No Comments
If your dealership believes in Cable TV marketing, I suggest that you get the courage to take a portion of that TV budget and move it online…Continue
Added by Brian Pasch on June 21, 2012 at 7:30am — No Comments
Nearly every day that I meet with dealers, I’m going over statistics. The metrics that dealers are most interested in are always the same: leads, leads, leads. I constantly field questions like: “Why are my email leads down this month?” “Great, my phone leads are up!” “Why are my hours and directions visits… wait, what are those again?” Sounds familiar, doesn’t it?
The truth is, this fixation on leads is short-sighted. According to a 2011 study done by AutoTrader.com and Polk* 69% of…Continue
Following is the latest Black Book pricing data on the used-car market. Additional analysis and chart information can be found here.
It was an interesting week regarding the market values. Sure the softening trend continued. The car segments were overall at very close to the level of the previous 4 weeks, at -$31 this past week. The lone…
Added by John Sternal on June 20, 2012 at 10:59am — No Comments
As a Social Media Specialist, I’ve been asked many times before what is it that I do and how I do it. I simply reply, I write, because social media is far too complex to describe in one sitting. New sites are popping up everyday, like Bo.lt, a website that is supposed to be better than Pinterest (crazy, right?), and new trends are always rising. Which means it is my sole purpose to research industry trends and analyze current social business data available to…Continue
Added by Ketty Colom on June 20, 2012 at 6:50am — No Comments
I opened up the latest Automotive News over breakfast today and noticed a teaser for an article inside.
"Warning: Ratings Count for Shoppers". Of course after teaching Reputation management and customer service workshops for the last 2 years in the automotive industry I am always drawn to this type of article.
Well before I get to what the article said, I…Continue
Just in case you missed the recent announcement, from the Google Adwords console, car dealers can now target Mobile Apps as part of their paid display advertising campaigns.
Google's purchase of AdMob in 2009 gave them access to AdMob's network of over 300,000 mobile apps. The app categories that can be targeted are part of Google's Play and Apple's App…Continue
Added by Brian Pasch on June 19, 2012 at 6:00pm — No Comments
The Dealer Synergy and Bradley family would like to extend our condolences to the family of Karry Moore.
He was a true friend, a great person to work with, and will be forever known in the auto industry.
Karry touched the hearts of anyone who had the pleasure of knowing him. He will forever be missed and forever be remembered.
R.I.P. To our great friend Karry.…Continue
Added by Danielle Davis on June 19, 2012 at 2:21pm — No Comments
Added by Ralph Paglia on June 19, 2012 at 2:08pm — No Comments
Added by Paul Potratz on June 19, 2012 at 1:46pm — No Comments
Who doesn’t love free stuff? If your dealership has a loyalty program that allows customers to accrue rewards points, one of the best ways to encourage people to sign up is the promise of free stuff and/or valuable discounts down the road. Customers who purchase a vehicle or come into your service department are ideal prospects for a loyalty program, but what about the customers who haven’t visited your shop lately? What about friends of your customers?
Social Media is a great…Continue
Added by Mike Gorun on June 19, 2012 at 11:57am — No Comments
It is a simple matter of life. People enjoy being around other people who are having fun! Positive experiences are contagious.
This past Father’s Day weekend, I had the pleasure of watching my 10 year old son play in the Texas State 10U baseball tournament. It was hot, the teams were tough, and we were at the baseball fields from 8 AM until 11 PM Saturday and Sunday. The weekend was enjoyable and will be a Father’s Day I will always remember. Some might think that it is because…Continue
Added by James Schaefer on June 19, 2012 at 10:41am — No Comments
KPA Local Engage is a social media service dedicated to bringing a dealer’s unique brand to their local community.
Lafayette, CO (June 19, 2012) — KPA announced today the launch of KPA Local Engage, the first social media service in the automotive industry to include collaboration with a social media expert, localized promotions, and social media management software in one service. Auto dealers…Continue
January 1979 I sold my first car at a small dealership in North Jersey. Since then, a lot has happened. I've personally trained over 15,000 sales professionals, written 10 books, spoken literally around the world, and now work with top dealers to fill their sales needs. I have seen and participated in three "worst ever" downturns in our industry. Each has taught me lessons on how to deal with the struggles and what to improve on as business gets better. There was one lesson that…Continue
Added by John Fuhrman on June 19, 2012 at 8:28am — No Comments
Your dealership needs a positive presence everywhere consumers gather. Social, tv, print, radio, mobile...using every medium short of graffiti on the subway to get your message out makes your brand stronger.Continue
Added by Jim Fitzpatrick on June 19, 2012 at 8:03am — No Comments
That's right! There are 3 Personal Components you need to have to Succeed in the Car Biz!
ATTITUDE, SKILL SET and KNOWLEDGE!
A strong Attitude will get you through the day…Continue
Added by Leonard Buchholz on June 19, 2012 at 8:02am — No Comments
Recently launched SureSale Certified wins major gains for participating used car dealers: an additional 23% or $2,300 gross per vehicle on average
Venice, CA – June 19, 2012
– SureSale Certified, the certified pre-owned marketing program that is changing the way used vehicles are sold, is reaping significant returns for dealers who participate in the program.…
Added by Crystal Hartwell on June 19, 2012 at 6:56am — No Comments
Sales leads come in many different forms, yet few sales reps adjust their sales follow-up process to sync with the latest intelligence available about those leads. If not careful, they could be turning qualified sales leads into "not interested" responses or even worse, …Continue
Added by Ketty Colom on June 19, 2012 at 6:00am — No Comments