Added by Aileen Crass on October 11, 2012 at 10:34am —
Ford Expands Support for Professional Drifting; Announces Official Partnership with Formula DRIFT
- Ford Motor Company announces its official sponsorship of Formula DRIFT through the 2013 season
- Professional drifting is a major part of Ford’s outreach to new audiences that are interested in emerging action motorsports
- The Formula DRIFT finale will be streamed live on…
Added by Ralph Paglia on October 11, 2012 at 10:11am —
Everyone knows word of mouth has gone the digital route. So it's important to have the publics' opinion there for everyone to see.
Utilizing every other social media vehicle not only… Continue
Added by Shawn Case on October 11, 2012 at 9:30am —
Veteran auto industry business leader, digital strategist, and innovator joins rapidly growing business intelligence and performance improvement company
SALT LAKE CITY, UT – October 11, 2012 – Kevin Root has been named President and Chief Operating Officer of DrivingSales, the company announced today. Root joins the rapidly growing business intelligence and performance improvement company to further build… Continue
Added by Crystal Hartwell on October 11, 2012 at 8:55am —
As the originator of the famous "Butterball Bonanza", it is important to remember that there is a right way and a wrong way to execute this event. 16 years, a million turkeys, and over 100,000 vehicles sold, you learn a lot!… Continue
Added by Todd Vowell on October 11, 2012 at 8:32am —
Added by Paul Potratz on October 11, 2012 at 6:48am —
Lost Sales and Declined Services Customers are in many Dealerships, the largest untapped source of additional revenue. And in most cases, the Sales has been lost because of a few words and not a few dollars.
Added by Leonard Buchholz on October 11, 2012 at 6:00am —
The term “Meet and Greet” is well known terminology among car sales guys, but what does it really mean?
Let me tell you about my friends first car buying experience. My friend… Continue
Added by Bill Kurzeja on October 10, 2012 at 8:00pm —
Paul Potratz, founder and COO of Potratz Advertising, headquartered in Schenectady, NY, will be speaking Thursday, Oct. 11 at the Chrysler SEBC/SWBC S&P Business Conference in Orlando, FL.
Paul’s topic, “The 10 Step Process of Doubling Your R.O.’s with… Continue
Added by Paul Potratz on October 10, 2012 at 2:54pm —
As the convergence of search and social continues to become a reality, it's important for dealers to understand that they need content on their websites that can be shared. People will not share inventory on Facebook. They won't tweet specials out to their followers. They won't click the Google +1 buttons on… Continue
Added by J.D. Rucker on October 10, 2012 at 10:09am —
When we try to create a ?safety culture,? we often start with the people on the shop floor, where obvious hazards lurk, like electric shock and oil slicks. Actually, one of the most effective places to begin creating a safety culture is the boss? office. (And if you are ?the boss,? thanks for reading this post.)
For a safety program, the difference between success or failure is often defined by the level of senior management team involvement. When GMs, owners or CEOs are involved,… Continue
Added by Patric Timmermans on October 10, 2012 at 9:27am —
Awhile back I wrote a blog on the rumors of a Facebook, “want” button and this rumor turned out to be true! While this new feature is still in beta testing and it’s not really a want button but a product page to collect all your favorite products that are then added to your timeline, I still think that this is the beginning of something pretty amazing.… Continue
Added by Ketty Colom on October 10, 2012 at 8:21am —
If you’re a local or regional business looking to advertise on the cheap, you probably use social media. Most everyone is on Facebook, but does your company have a Twitter? If not, you’re missing out on one of the most powerful and reliable … Continue
Added by Timothy Martell on October 10, 2012 at 6:42am —
There are plenty of tools out there that help people post the same piece of content across multiple networks. Sendible, Hootsuite, Buffer - all make posting easy and convenient. While they can be great time savers and allow heavy social media users the ability to scale properly and plan accordingly, they also create problems and do not always maximize exposure.
Facebook will "batch" images posted from the same tool when more than one is posted through it in a 24 hour period. This is a… Continue
Added by J.D. Rucker on October 9, 2012 at 7:00pm —
Your customers constantly call you asking how to figure out how much mileage they have left on their vehicles before they start to incur the excess mileage charge. Wouldn’t it be great if you can provide them with a quick and easy way to figure this out on their own? Well, there actually is an easy way: Lease Mileage Checker.
What is a Lease Mileage Checker?
The Lease Mileage Checker helps customers figure out if they have exceeded the allowable…
Added by Dmitriy Goroshin on October 9, 2012 at 2:21pm —
According to this recently published study by J.D. Power, 59% of auto shoppers with smartphones access dealership websites from the dealership. But why would a car shopper go to… Continue
Added by Stephen Jackson on October 9, 2012 at 11:30am —
The article shown further down was originally published by Fast Company and has been getting a lot of attention from a wide audience, including many business executives and leaders… Continue
Added by Ralph Paglia on October 9, 2012 at 11:00am —
Driver Connect Mobile App to be presented onstage during DrivingSales Executive Summit
DAYTONA BEACH, FL and SALT LAKE CITY, UT – October 9, 2012 – DMEautomotive’s Driver Connect, Mobile App has been named a finalist for the DrivingSales Innovation Cup Award for the Most Innovative Dealership Solution of 2012. Driver… Continue
Added by Crystal Hartwell on October 9, 2012 at 6:06am —
There has been a lot more talk over the last several months about mobile. It has transitioned from a "check box" item where dealers ask their vendors the simple yes or no question, "Do you have mobile sites in your package?" Today, the questions are more along the lines of, "What makes your mobile websites better than my… Continue
Added by J.D. Rucker on October 8, 2012 at 9:35pm —
As a trainer, I am often asked if you should focus on your top performers or your bottom ones to improve business. Many ask how much time should be spent on either group. I will lay out the arguments for both and then give my answer with an extra tip for… Continue
Added by Glenn Pasch on October 8, 2012 at 6:34pm —