Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Approximately 80% of dealerships have a social media program, with some dealers reporting great success. Others, not so much. Some dealership Facebook Pages have thousands of fans and are very active, while some have only a few fans and employees and post irregularly. Some dealers get plenty of feedback from their fans, and some dealers continually post in a vacuum.
But even if your Page has thousands of active fans, do you know how many of them are in the market for a…Continue
Added by Josh Vajda on January 19, 2012 at 8:00pm — No Comments
The Spirit of Leadership Dinner at the Venetian Hotel on Saturday night helps to support the Women's Automotive Association International group and the work they do for our industry. Keynote speakers are Edie Hand and Terre Thomas, daughter of Danny Thomas and supporter of St…Continue
When I think about making a purchase of any kind (aside from my post-workout fast food meal – don’t judge me), I look first for the benefit the item will get me right away, and then I think of what I get from it down the road.
For example, I like to get coffee at my local gas station. I bought a travel mug from the gas station a few months back, and since I bought that mug, I get a discount on coffee, as well as one free coffee with every six fill-ups. I go fairly often, and can find…Continue
Added by Will Michaelson on January 19, 2012 at 12:33pm — No Comments
Last time (@ DD9 I think) our suites were next to Ralph's so besides dealers we also had famous people (namely Paglia). Ralph, I hope you can visit this…
Added by Yago De Artaza Paramo on January 19, 2012 at 11:30am — No Comments
“It only takes one bug in the potato salad to ruin a picnic,” according to one of the little old ladies I went to church with as a child. As I move further away from a precocious child and closer to being a sweet little old lady, I am realizing that she was not registering a complaint about church picnics but planting a seed of wisdom that would develop as I grew older. One little bug…Continue
Added by Stephanie Young on January 19, 2012 at 9:58am — No Comments
This webinar on Thursday, January 26, 2012 at 11:30 A.M. EST, 10:30 A.M. CENTRAL, 8:30 A.M. PACIFIC,is a must attend for dealers wishing to discover how to use the latest in mobile technology to turn their inventories faster and realize more profit. RedBumper, a new breed automotive inventory management company, was founded by inventory management pioneer, Bruce Thompson, former CEO and founder of American Auto Exchange (AAX). Thompson is credited for creating and pioneering the…Continue
Added by sara callahan on January 19, 2012 at 9:23am — No Comments
By “them” I mean your employees. Their story is who they are, what they’re about and why they work for you. Their story will help your dealership be more human. Being human will get you more business, earn your more referrals and create untold amounts of customer loyalty.
Why is humanity…Continue
Added by David Johnson on January 19, 2012 at 7:30am — No Comments
According to a recent survey bycomScore, an estimated 182 million U.S. online users watch an average of 23.2 hours of video a month.
23.2 hours a month per user!
YouTube (Google site) and VEVO were the highest ranked video sites in the survey, with Viacom (MTV,…
Added by Christine Rochelle on January 19, 2012 at 7:29am — No Comments
Right now, automotive dealerships across the globe are seeking ways to sell more vehicles in a market that appears to be on the upswing. 2012 will see a majority of dealerships dedicating more resources to their …Continue
Added by Justin Braun on January 19, 2012 at 7:00am — No Comments
Soooooooooooooooooo you get a lead on that nice, used car right?? Well could you just imagine if you were that guy or gal that sent the lead in and got something back like this???
I`d be willing to bet we`d hear from you!~ What do you think??? (Ohhhhh...by the way...... forget this particular car because Joseph did buy it!~)…
Added by Ken Beam on January 19, 2012 at 6:26am — No Comments
Added by Ralph Paglia on January 18, 2012 at 8:00pm — No Comments
Car Research, a notable CRM company, today takes an EXTREMELY strong dealer-protective and data-protective stance--essentially, they're first to take a strong public stand that they do NOT share your data with anyone and only use the data as a dealer directs. No selling of data! No remarketing to your customers! No condescension! ON A DEALER'S SIDE RIGHT OUTTA' THE GATE FOR YEARS NOW AND STILL GOING FORWARD! WONDERFUL!!!! Here's their email announcement:
By Autumn 2003, I had (a meager) seven years of Internet Automotive success under my belt. I was managing a nine-franchise Internet Sales Department that encompassed five rooftops in Portland OR and Vancouver WA. New Car sales were really starting to get brutal. Every other conversation contained…Continue
Added by Shannon Page on January 18, 2012 at 3:28pm — No Comments
If you have a strong social media presence for long enough, crisis is bound to strike. Whether a stray tweet intended for your personal account…
Added by Stephen Jackson on January 18, 2012 at 2:34pm — No Comments
SALT LAKE CITY, Jan. 18, 2012 -- DrivingSales today announced that…
Added by Crystal Hartwell on January 18, 2012 at 8:47am — No Comments
Groundbreaking program increases the number of vehicles on Phoenix lots eligible for certification; provides used car buyers with peace of mind and purchase protection
Venice, CA -- January 18, 2012
– Mota Motors, a leading provider of online vehicle certification and selling platforms, today announced that SureSaleTM Certified, a comprehensive certified pre-owned (CPO)…
Added by Crystal Hartwell on January 18, 2012 at 7:30am — No Comments
AutoSuccess Magazine has Identified Twelve Automotive Digital Supplier Companies that are Helping Car Dealers "Dramatically Improve Their Profitability"
AutoSuccess introduces the article by stating:
"Over the last three years, as a result of the recession, our industry has…Continue
PCG Consulting was formed to meet the needs of car dealers who…Continue
When you perform a Google search on your dealership, are you happy with what you see? Based on what you see, will somebody buy a car from you? Can they even find your dealership?
Join Automotive News and Brian Pasch, CEO, PCG Digital…Continue
Added by Brian Pasch on January 17, 2012 at 6:36pm — No Comments
Added by Andrew Myers on January 17, 2012 at 5:26pm — No Comments