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All ADM Member Blog Posts (11,165)

AdWords Has New Shared Budget

Google just rolled out a new feature in their AdWords service: the shared budget. Basically, it’s exactly what you would think it is. It lets you create a single daily budget that is then shared by multiple campaigns in your AdWords account. The idea being that this will make it easier for businesses to…


Added by Timothy Martell on September 19, 2012 at 6:53am — 1 Comment

Big Data: Not Internet 3.0, Internet to the 10th Power!

Big Data is hard to think about for some, and it can seem nebulous. So, what is Big Data? It is the new business advantage!

It’s not Internet 2.5 or Internet 3.0, it is Internet10! And it's going to change everything. How? These are some of the coming…


Added by Keith Shetterly on September 18, 2012 at 3:30pm — 5 Comments

13 Tips For Service Center Marketing

Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.

13 Tips for Automotive Service Center Marketing from…


Added by Paul Potratz on September 18, 2012 at 1:59pm — 1 Comment

What Percentage of Your Store’s Sales is Generated by Internet Leads?

As a follow up to my recent blog on Internet Lead ROI, I would like to discuss another important metric for dealerships to track: the percentage of a store’s sales that can be attributed to Internet leads. Just like Internet lead ROI is not a simple formula that everyone can agree on, the percentage of sales that can be attributed to the Internet is not easy to…


Added by Josh Vajda on September 18, 2012 at 10:35am — No Comments

Don’t Just Acknowledge Complaints, Use Them to Improve!

Just about every business receives a complaint at some point or another. Whether it’s by phone, e-mail or via social media, when a customer is unhappy or feels they have been taken advantage of, they want to be heard. Most customer service people are…


Added by Mike Gorun on September 18, 2012 at 9:30am — 1 Comment

Buy Here Pay Here Market...Where?

Decades ago, an unprecedented idea emerged in the automotive industry—Buy Here Pay Here (BHPH)—in an attempt to offset the savings and loan crisis.…


Added by Constance Shook on September 18, 2012 at 8:30am — No Comments

Social Do's & Don'ts - Best Practices for Social Media from

I thought that this was a great article from so I just had to share. Enjoy!!

Social Media & The Dealership


The Thought Leadership Series provides dealers with timely, helpful strategies…


Added by Meaghan Walker on September 18, 2012 at 7:00am — No Comments

Are You Surrounded?


I don't know about you but I'm a sucker for classic westerns.  Even though about 10 minutes into the movie, you can pretty much figure it out, I always enjoy the "old west" from Hollywood's perspective.  It was a simpler time.  Or was it?      

Back then, at least in the movies, there was always a point when the good guys were surrounded.  It always looked like there was no way out.  Or, as the cliche goes, "It looks like the end of the line."  Yet, seemingly out of nowhere a…


Added by John Fuhrman on September 18, 2012 at 5:16am — 1 Comment

Video Advertising Recall 2X Higher Than TV, According to Study

"Video Advertising Recall 2X Higher Than TV, According to Study



Added by Clayton Fowlie on September 17, 2012 at 7:50pm — No Comments

Eighth Element of the Automotive Consumer Journey

Don't forget Eighth Element in Modern Automotive Consumer Journey from Shopping to Buying!

When I read The Zero Moment of Truth (ZMOT) I think back to my early sales days – with more hair and less weight! – standing in the showroom next to a brand spanking new Dodge Aries. From that vantage point, I'd see consumers who would drive from dealership to dealership, gathering information and brochures while adding or removing cars from their consideration…


Added by Lisa Sarata on September 17, 2012 at 4:30pm — 4 Comments

AutoCon 2012...a 10 out of 10!!

AutoCon! Wow! What a success!! (at least from the attendee’s side!)

As a 26 year retail veteran who has attended God-knows how many conventions, events and factory meetings in many countries, and as a speaker and trainer at my own events  with experience in everything from selling the ticket, arranging…


Added by Jeffery Sterns on September 17, 2012 at 12:30pm — 4 Comments

The Remarketing Effect of Live Chat

The benefits of remarketing (or retargeting) for dealers cannot be overstated. Remarketing is the technique of having your dealership's ads displayed across a search network as prospects leave your dealership website and visit other sites within the search network. The way it works is that the prospect's IP address is noted and a cookie is attached to the prospect's browser. Then, for a set period of time, your dealership's ads are continually displayed to that prospect,…


Added by Aaron Hassen on September 17, 2012 at 11:30am — No Comments

How Apple Gets The World To Buy The Same Thing Over And Over

On September 21st, millions of people across the nation will stand in line for hours for the privilege of paying $800 for a product that does almost exactly the same thing as the one that they probably already own. Analysts predict that Apple’s iPhone 5 could become the…


Added by Stephen Jackson on September 17, 2012 at 11:11am — No Comments

Email Optimization Through Testing

Why Testing Isn’t Optional



A/B and multivariate testing is a proven email optimization strategy that can drastically improve open rates, click rates, the user experience, and ultimately sales and service conversions that impact your marketing ROI.



Added by Amanda Meuwissen on September 17, 2012 at 9:00am — No Comments

Do you want an Unfair Advantage?

We have big news for everyone in the automotive business. Our new book “Unfair Advantage; The World’s Leading Automotive Retail Experts Reveal Their Secrets to Give You the Upper Hand to Grow Your Business and Rev Up Your Profits TODAY!” is available on…


Added by Timothy Martell on September 17, 2012 at 4:30am — No Comments

Google On The Verge Of Anit-Trust Lawsuit

The United States FTC is looking into the possibility of pursuing an anti-trust case against search engine giant Google.  

Sources close to the FTC say that four FTC commissioners: "have become convinced after more than a year of investigation that…


Added by Timothy Martell on September 16, 2012 at 7:30am — No Comments

Social CRM Adoption Starting To Take Hold

Social CRM Adoption by Automotive Enterprises Expected to Continue Growing

Adoption of social customer relationship management (CRM) systems by car companies, automotive enterprises and car dealers is low among marketers…


Added by Ralph Paglia on September 16, 2012 at 3:30am — No Comments

My Social Mind - Why I Think About Social The Way I Do

I've been doing a lot of internal thinking lately. I've been diving deeply into why I think the way I do, where my ideas behind social marketing comes from and why I believe the way I believe. There are dozens of different theories on the use of social, and many different ways that work. Of course, I've had experience trying many different tactics but I always…


Added by David Johnson on September 15, 2012 at 4:56pm — No Comments

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