Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Users and Marketers Warm to Niche Social Networks
Added by Ralph Paglia on February 28, 2012 at 3:30am — No Comments
A few updates from your Google Channel Partnerships Team
We finally have the updated webinar list - which starts tomorrow! - available for you and included at the bottom of this email. We look…
As Pinterest continues to rise in exposure and prominence in social media, many dealers have been asking me how to make it work for them. There are certain techniques that we, fortunately or unfortunately, save for clients, but here's one that you can use today to help improve the virality and SEO of your website.
It starts with being interesting. Nobody on Pinterest (and social media in…Continue
Added by J.D. Rucker on February 27, 2012 at 3:16pm — No Comments
According to Brian Pasch, Ken Beam was a very close 2nd in his $2000 Video Walk-Around Contest. Kenny was promised a prize by Brian (right here on ADM) "Actually, Ken's video was in the tight race for #1...and we have a special gift for Ken Beam who has innovated the video…Continue
Welcome to the February edition of the Social Dealership Magazine! In this edition you will find:
“Radical customization, constant experimentation, and novel business models will be new hallmarks of competition as companies capture and analyze huge volumes of data.”
McKinsey & Company, a globally recognized management consulting firm, has been placing a lot of focus on ‘big data’ in…Continue
Added by Justin Braun on February 27, 2012 at 7:00am — No Comments
Last night the only two half-exciting pieces of the Oscars were J-Lo's near nip-slip and a scrawny Angelina Jolie flashing her right leg at every camera.
Within minutes of Angelina's first exposure of her right leg, a Twitter handle quickly went up appropriately named @AngiesRightLeg. The user now has over 11,000 followers.…Continue
When we built this simple infographic for Social Jumpstart, the research phase of the process blew my mind. I knew social media moved fast but I really hadn't realized just how much activity happened in just 60 seconds.
Now I do.…Continue
Loyalty. What does it even mean? The first thing I think of for some reason is my two-year-old Golden Retriever, Sophie. Dogs are always synonymous with loyalty simply by their attitude. They are always there (except when they run down the street) always happy, always interested in what you are doing. Their genuine feelings towards you make you value them even more. As a dog owner, you strive to make them feel appreciated and loved through a variety of ways. Whether…
Added by Mark Peterson on February 24, 2012 at 1:01pm — No Comments
Carfax has a very unique business model. Tell the consumer they need to ask for a “free” Carfax report from their dealer (who then pays a hefty fee). The exclusivity contracts with Cars.com and Autotrader helps keep would be competitors at bay. i.e. Autocheck. …
Online Consumers Trust Branded Site Ads Most, SMS Ads LeastContinue
Added by Ralph Paglia on February 24, 2012 at 10:00am — No Comments
The Digital Signage Expo is taking place soon! On March 6-9 in Las Vegas, the Digital Signage Federation & the Digital Signage Expo will kick off four days packed with 32 informational seminars and over 40 on-floor workshops given by the leading experts in the industry. Exhibitors will get the chance to present key products and services on the floor, in the Digital Content show, or the Interactive Technology Expo.
Reality Interactive’s very own, Craig Martin, will be co-…Continue
Added by Jetty Hartsky on February 24, 2012 at 9:43am — No Comments
Google+ has been promoted lately by many in the SEO industry as a "must-do" for local businesses to help their search engine optimization efforts. While an important tool for SEO moving forward, there are other areas your dealership can utilize to keep your search engine optimization on…Continue
The dealers who "get it" are really making a push to have their sales and/or BDC teams proactively get reviews on Google Places and the other review sites. This is great, but there's something else that's easier and potentially more important that should be implemented in the review process.
A Mazda commercial posted on YouTube has been generating dozens of negative comments. You can watch the Mazda CX-5 Commercial for yourself.
Did this cross some sacred line?
I would love to hear what ADM members have to say about…Continue
Added by Ralph Paglia on February 23, 2012 at 11:53am — No Comments