Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Contrary: opposed, opposite in nature, altogether different.
Several Indian tribes had warrior societies called Contraries or Contrary Warriors. The contraries were different in nature as well as actions, and were thought to be wise men. While being in the automobile business my whole adult life, I have observed and been a student of some of the more successful dealers in the business and have found that a lot of those dealers take a contrarian approach to their…Continue
Added by Mark Tewart on October 18, 2013 at 10:00am — No Comments
Let`s go! Grab the popcorn, crank up those speakers
& enjoy the show as Ken Beam from Douglas…
Added by Ken Beam on October 18, 2013 at 8:25am — No Comments
A study of more than 200 billion ads on Facebook says that mobile ads on iPhone generate 1,790 percent more return on investment than ads on Android. Even worse, advertising on Android actually costs more than it returns.
The study is by Nanigans, one of the biggest buyers of Facebook ads, and it focuses on retailers, saying that in the past year…Continue
Added by Jon Floyd on October 18, 2013 at 7:29am — No Comments
A collection of some of the best tweets from the recent Las Vegas Auto Conferences
Tweets broken down into mobile and general…Continue
Wouldn’t it be great if your dealership was a regional authority? Just imagine people from all over your city and area looking to your dealership for a range of information. It can be done and with less effort than you might think! Becoming a regional authority means that you take steps to provide your community with essential information that will make their lives better. If people see that your business is trying to add to the community in…Continue
Added by David Farmer on October 18, 2013 at 4:51am — No Comments
If you do a search on Google for “search marketing” and compare it to a search for “social marketing”, you’ll see that there are pretty much no similarities. The two disciplines have been separated for a long time and companies usually focus on one or the other (though it seems like everyone offers a little of both). As 2014 draws nearer, the need to keep these two disciplines separate is starting to fade.
In fact, talking about them separately is starting to become…Continue
Added by J.D. Rucker on October 17, 2013 at 10:12pm — No Comments
Facebook has never been all that mature, but you could at least be sure you weren’t going to run into any little kids that you didn’t have at least a passing relationship too. In fact, for the most part, kids under 17 have been kept off the social network through a combination of parenting and Facebook policies. Those days are over now though. As…Continue
Added by Timothy Martell on October 17, 2013 at 6:43pm — No Comments
“Appointment Boarding Pass” from Robert Karbaum E-Commerce Manager, Weins Canada Inc./Don Valley North Lexus wins the 2013 Dealer Best Idea Award; PureCars’ Smart Advertising wins 2013 Innovation Cup Award; presented at 2013 DrivingSales Executive Summit
Salt Lake City, Utah – October 17, 2013 – DrivingSales today announced the winners of…Continue
Added by Crystal Hartwell on October 17, 2013 at 1:00pm — No Comments
Facts tell and stories sell. If you want to become really good at sales, then you must know how to tell your story. People think in pictures and they can and will follow a story. People learn better from stories and become emotionally connected to stories. What is your story and can you tell your story and tell it well?
What makes you who you are? You are different from anyone else. Your life experiences, background and everything about you makes you unique. Unfortunately, if…Continue
Added by Mark Tewart on October 17, 2013 at 9:30am — No Comments
A successful strategy pairing SEO and Social Media can impact your dealership’s promotion,…Continue
DETROIT -- Replacing dealer-assisted financing with flat fee compensation, as advocated by the Consumer Financial Protection Bureau, poses “a huge threat to the consumer,” the head of the National Automobile Dealers Association warned again…Continue
Added by Jon Floyd on October 17, 2013 at 7:39am — No Comments
Led by PureCars' CEO Jeremy Anspach (far right), the PureCars team hoists the 2013 Most Innovative product of 2013 award @ Driving Sales Executive Summit. The award winning product, SmartAdvertising, is a complete digital marketing solution that is fueled by a proprietary relevancy search engine developed by PureCars. SmartAdvertising is in "pilot" program, and expected to launch nationwide @ NADA, January 2014. For more information, please contact PureCars' Director of Business…Continue
Added by LARRY BARDITCH on October 17, 2013 at 6:34am — No Comments
So, today we're going to talk about Fiverr. Recently, I've been seeing a lot of articles popping up that list different ways to build links and boost your SEO using the service. In case you don't know, Fiverr is
elance for stupid people a site where people offer services (known as gigs)…
Onsite Social Communities shifts customer support and…Continue
Added by Bill Cosgrove on October 16, 2013 at 12:00pm — No Comments
Added by Jon Floyd on October 16, 2013 at 10:18am — No Comments
LAS VEGAS -- Nate Gault, finance director for Serpentini Chevrolet of Strongsville, Ohio, offered four tips on handling common problems that dealership F&I managers face. He spoke last month at a panel discussion during the F&I Industry Summit here.
Added by Jon Floyd on October 16, 2013 at 9:15am — No Comments
A friend of mine has a saying: “The only thing keeping you from your goals is the bullcrap story you keep telling yourself.” As hard as those words are, I find them to be very true. My question for you is, what is the bullcrap story you are telling yourself about you and your business? It’s time to rewrite your story.
Everyone has built-in limitations in their brain. Everyone is conditioned through the teachings and messages we receive from parents, teachers, preachers,…Continue
Added by Mark Tewart on October 16, 2013 at 7:59am — No Comments
Patent-pending technology enables dealership websites to accurately predict visitor preferences and then matches in-stock vehicles, ramping up conversion -- all while helping move aged inventory
West Palm Beach, FL – October 16, 2013 – Gubagoo Inc. today announced the launch of Vehicle Matchingsm (VM), a patent-pending predictive technology that makes dealership websites more intelligent and able to…Continue
Added by Crystal Hartwell on October 16, 2013 at 7:28am — No Comments
There is a big debate about SEO, or "Search Engine Optimization." Is it worth the time and financial investment? The recent Google Hummingbird update has confused the debate even further. Watch this week's video and then tell me what you think.
Added by Paul Potratz on October 16, 2013 at 7:16am — No Comments
It's no surprise that car salespeople have some stereotypes to overcome in the eyes of the automotive customer. This week's highlighted editorial comes from Travis Miller and Jimmy Vee, founders…Continue
Added by Hannah Philpott on October 16, 2013 at 6:35am — No Comments