Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The last few years have been great for us. Our dealerships LOVE the internet. When things started to look bad we decided it was time for a change. We knew that embracing the internet and marketing our dealership online was the only way to make sure that we could continue growing. With the help of several guys like Brian Pasch, Ralph Paglia, Sean Wolfington, Dave Boice and many others, we have been able to create a very dominant presence online for Brickell Honda, Brickell Buick GMC and our…Continue
Added by Alex Andreus on May 11, 2012 at 8:38am — No Comments
The most trusted name in live chat brings the best blog posts and auto news stories right to you! We monitor industry trends and the auto dealer community every week to bring you the top ten automotive stories from around the globe. This weekly edition - a creepy looking six-legged car, Mitt Romney takes credit for the auto industry, the Kentucky Derby, and a…Continue
Added by Ketty Colom on May 11, 2012 at 6:26am — No Comments
You have spent hundreds of thousands of dollars to build or beautify your dealership. Your advertising budget equals or exceeds that amount. Your inventory has been posted online, and there are plenty of choices for potential customers to make a great selection. CSI scores have never been higher at the dealership than they are right now!
So why are your salespeople standing around wondering why there are not any customers to sell a vehicle to? Is there grumbling going on in the…Continue
Added by James Schaefer on May 10, 2012 at 7:02pm — No Comments
Added by Richard J Bustillo on May 10, 2012 at 3:45pm — No Comments
HOW to get over YOUR Sales Slump
Sooner or later, every salesperson experiences a down period of sales results. These periods are normal and to be expected. Look, you have been down this road—but you sure can’t afford to stay in a funk. Here are some hints to fill the bank back up!
1. An attitude slump. 2. …Continue
Added by Dave Kemp, the Automotivator on May 10, 2012 at 2:42pm — No Comments
ActivEngage donated $900 to Bags of Hope and their Children’s FEED & READ program. There were 15 kids that were on the waiting list for the rest of the school year, but now thanks to ActivEngage, they no longer have to wait! This weekly program delivers food care packages and books to children who demonstrate daily hunger due to homelessness or severe poverty. These children…Continue
Added by Ketty Colom on May 10, 2012 at 11:00am — No Comments
To all Dealer Principals or General Managers reading this post, "Are you tired of having a dozen+ stand alone reports to review each month? Are you challenged to know how to leverage vendor reports to make business decisions?"
How many reports are generated each month by dealership vendor partners? My…Continue
Added by Mike Barbara on May 10, 2012 at 9:00am — No Comments
Your dealership customers aren't just using their mobile devices to find your car dealer website, they are also using them to read the emails you send. A recent report from the marketing agency Knotice found that more than 27 percent of emails were opened on a mobile device during the second half of 2011. This is a 36 percent gain from the end of 2010.
Added by Ali Amirrezvani on May 10, 2012 at 7:52am — No Comments
I was just thinking about something that really amazed me about a month ago. I was out with a friend of mine at a mall doing some shopping. We were at Macy's and decided to take a look at their collection of sunglasses. Both my friend and I enjoy nice things and do…Continue
Added by Stan Sher on May 9, 2012 at 3:05pm — No Comments
Check out this great blog by our Social Media Director Julie Powers, as she tells us all about infographics, the next big thing in marketing.
Are you looking for a way to get content in front of potential customers in a more visually stimulating way than just an ordinary text-heavy blog post? Information graphics or…Continue
Not every pay-per-click campaign is created equally. Let me show you in this video 8 tips to make your campaign the best in the market! Learn to use tools like contextual targeting, mobile targeting, click-to-call ads, remarketing, and more to take your campaigns to a new level.
Added by Paul Potratz on May 9, 2012 at 11:43am — No Comments
As the Social Media world continues to ever evolve. Our need for social media micro community's continues to expand...where is Facebook heading now that they are about to go public, Pinterest is making a strong push to make Facebook search for new cool tools that mainstream will continue to adopt onto it's vast social media empire. The recent acquisition of Instagram for $1 Billion is a great move...Pinterest they say will soon account for nearly 40% of all Social media related purchases and…Continue
It’s a dangerous fact that using a cellphone behind the wheel is extremely dangerous. But many teenagers and other young drivers still gamble at the odds by talking or texting on a cell phone or mobile device while driving. Those are the findings of a recent nationally representative survey of drivers 16 to 21 years old by the…Continue
Added by Ketty Colom on May 9, 2012 at 11:19am — No Comments
Choosing the Right Screen: Part 2 in the Series
Whether it's a new dealership, adding screens or finally updating that tube TV -- the choices of TV's in the market place is large and the same size TV can range in price by as much as tenfold. The only way to determine which TV is best for you is to narrow down the choices and then look at your budget.
When considering a screen for a professional…
Added by Todd Katcher on May 9, 2012 at 11:11am — No Comments
Added by Ralph Paglia on May 9, 2012 at 10:00am — No Comments
Today Ed Parkinson is presenting along with Jim Ziegler, Glenn Pasch, Criss Castle and others at Internet Battle Plan 9 in Cleveland, Ohio. Understanding Automotive ZMOT is critical to today's online marketing.
Added by Aaron Hassen on May 9, 2012 at 9:30am — No Comments
I'm talking about Texas Direct Auto, which has $500million in NATIONAL AND LOCAL used car sales out of ONE location in Stafford, Texas (just southwest of Houston). They opened on eBay years ago, and nearly by the time they published their book "Zero to $60million" they had broken $100million in sales. Nowadays, they use…Continue