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All ADM Member Blog Posts (9,253)

No Excuses For Training Your Team For Digital Marketing

Eatontown, NJ - PCG Digital Marketing has announced new course studies for the second semester of the Automotive Internship Program (AIP).  Participants will have their choice of two different certificate programs that will cover the topics of Search Engine Marketing (SEM), digital…

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Added by Brian Pasch on August 17, 2011 at 3:34pm — No Comments

No Traffic on the Extra Mile

Now, we’re all familiar with the line, “There’s no business like show business.” Well, I wouldn’t personally know if that’s true or not, but I can say from firsthand experience that there is no business like the car business — not just for the controversy and characters, but for the triumphs as well.

In the car business, you have a group of people that range from the dealer principal to the lot attendant, who earns a living and gets some satisfaction from a job well done. On the sales…

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Added by Cory Mosley on August 17, 2011 at 12:40pm — No Comments

Google Related Toolbar Should Put A Fire Under Your IRM Strategy

Google continues to amaze me with a tsunami of changes to search and new products this summer.  The team at Google is not taking any vacation time this year.



Google announced today Google Related, a free toolbar that is available for Google Chrome and…

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Added by Brian Pasch on August 17, 2011 at 12:00pm — No Comments

dealerSPARK Special Offer

dealerSPARK is offering, for the remainder of August, a special launch discount. The auto industry's most engaging Facebook application is now available, allowing you to engage your fans, offer incentives to purchase, manage giveaways properly (according to Facebook's TOS), increase your SEO link building, display video (we're launching a multi-video player in September) and more.

No gamaing, no driving SEO for dealerSPARK, no contracts, no pay-per-day trickery,…

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Added by Gary May on August 17, 2011 at 10:00am — No Comments

Digital Dealer Webinar - The Garage® - A Strategy For Surviving The Coming Crash In Customer Repair Order Count

Register now for the next Digital Dealer Webinar for $99 - Click Here to Register

Thursday, August 25, 2011 11:30 am 

Eastern…

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Added by Arnold Tijerina on August 17, 2011 at 8:30am — 1 Comment

Huge News Fall Out and the Boy Who Cried Wolf

Before class started on one peaceful Saturday morning, my yoga instructor made this big announcement with much fanfare that there was some huge event coming to our studio.  There were no additional details as to what the event was, when it might occur, etc.  Just a stay tuned teaser.  I was so excited that I could barely focus during class wondering what this event was, when it was going…

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Added by Stephanie Young on August 17, 2011 at 7:00am — No Comments

Automotive Consumers who use Mobile Content Have High Access

Automotive Consumers who use Mobile Content Have High Access

 

 

Among the US individuals who consumed automotive content on their mobile devices during May 2011, access frequency was high,…

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Added by Ralph Paglia on August 16, 2011 at 5:00pm — No Comments

One Hundred Greatest Cars of All Time

100 Greatest Cars of All Time - The Cars That Made the Car World

 

This is the definitive list to end all 100 Greatest…

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Added by Ralph Paglia on August 16, 2011 at 4:16pm — No Comments

MANHEIM TOPS 2 MILLION VISITS TO MOBILE SITE

THIS SUMMER MANHEIM TOPS 2 MILLION VISITS TO MOBILE SITE

New iPhone App Functionality also Released as Digital Offerings

for Customers Continue to Grow

 

ATLANTA – Since launching its mobile platform in February 2010, Manheim has received more than 2 million customer visits to its mobile site. In the first six months of 2011 alone, Manheim reached 1 million mobile visits – a…

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Added by Ralph Paglia on August 16, 2011 at 2:56pm — No Comments

How to Convert Your Dealership Facebook Profile to a Business Page

Is your dealership Facebook page a personal profile?  Perhaps way back when management told someone in the store to create a page for the dealership, that someone inadvertently used the personal profile platform.  Today, this is the single most common mistake for dealerships. … Continue

Added by Kathi Kruse on August 16, 2011 at 10:37am — No Comments

Google Bread Crumbs Turn To Loafs of Bread This Morning

Everyday I wake up and head into the offices of Dealer e Process, I am systematically doing searches on Google to see what has changed from 24 hours ago. And guess what - here we go again! Do a search on your dealer name and take a look at Google's latest change to the bread crumbs for your dealers website.…

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Added by Dave Page on August 16, 2011 at 8:00am — 1 Comment

Upcoming Management Workshop in Cincinnati OH

Mark Tewart's“High Performance Management Workshop”

 

 

          When:        Monday, September 19th and Tuesday, September 20th

Where:       Hilton Cincinnati Netherland Plaza (35 West Fifth St.)  Cincinnati OH

         Times:      8:30 - 4:30 Wednesday and 8:30…

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Added by Mark Tewart on August 16, 2011 at 7:39am — No Comments

Google Expands Sitelinks in Organic Search Results Pages

Before I share this recent change I noticed in Google, I have to say that Google is making frequent  changes to organic and paid search results and dealers have to stay connected with these changes.  Your Automotive SEO strategy can not be STATIC, it has to be dynamic.

 

It is great to see that a number of automotive leaders are sharing what they are seeing.

 

Dave Page, from…

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Added by Brian Pasch on August 16, 2011 at 7:30am — 3 Comments

Empowerment beyond "Just Because" or "Because I Told You So"

When I was a child, I was the question asking machine.  Now that I am an adult, I am the question asking machine.  Not because I want to be annoying.  I really want to understand why.  Knowing the why helps me deliver on the expectations.  Knowing the why gives me the follow through to see an opportunity to completion. 

 

Understanding why gives me access to…

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Added by Stephanie Young on August 16, 2011 at 7:30am — No Comments

CAR-Research XRM Releases Auto Dealers' Guide to Outselling Competition

 

CAR-Research XRM Releases Auto Dealers' Guide to Outselling Competition, Increasing Car Sales, Decreasing 3rd Party Leads, & Closing more Be-Backs…

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Added by sara callahan on August 16, 2011 at 6:41am — No Comments

Thankful for being an American

I was off work today to attend the swearing in of my wife Chrissy as a United States citizen. My step-son became a citizen automatically. I want to share this with you.



We had 135 people being sworn in from 39 different countries. They called them by country so you could see the individuals and where they came from. It was truly impressive. My wife was from the Republic of China and was there with 5 others from that same country.



The head of Immigration in Chicago gave a… Continue

Added by Tom Gorham on August 15, 2011 at 6:58pm — 2 Comments

New Jersey Hosts Internet Battle Plan 7

East Coast car dealers should mark their calendars for the Internet Battle Plan 7 which will be held October 5-7th in Park Ridge New Jersey.   As a life long resident of the Garden State, I welcome this headliner event for car dealers in October.

 

Park Ridge is conveniently located…

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Added by Brian Pasch on August 15, 2011 at 5:58pm — 6 Comments

QR Code Users; Male, Young, Wealthy

QR Code Scanners Skew Male, Young, Wealthy…







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Added by Ralph Paglia on August 15, 2011 at 5:19pm — 1 Comment

Going Beyond OEM Website Approved Solutions



There's at least one angry car dealer that is fed up with OEM-mandated website companies. Approved website vendors help maintain the manufacturer's brand integrity and uniformity, but where does that leave you?

While the officially-mandated approach can be quite…

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Added by Richelle Farley on August 15, 2011 at 5:14pm — 2 Comments

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