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All ADM Member Blog Posts (11,045)

Call Center Best Practices Survey...

Prepping for a presentation on Call Center best practices and found a few questions that there are varied performance metrics measured...hoping to get some input from you Call Center/eCommerce Directors that may want to share.

1) How important is the 'empowerment' of the "BDC Director"? Especially with regard to input into the Floor Sales Process... what areas of opportunity lie in the…

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Added by Chip King on August 28, 2012 at 10:27am — 6 Comments

Dealers Should Market to Baby Boomers for Love and Money

The post-war generation known as the Baby Boomers has changed society in countless ways, from music to rules of social behavior. Now that their kids are adults and they are nearing or entering retirement, they’ve got enough money and leisure time to support their dream cars.

 …

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Added by Jim Fitzpatrick on August 28, 2012 at 10:22am — No Comments


Influencer
The topic: Craigs List Ads - Why would you pay a vendor to make your ads?? Stop being lazy!

I see a lot of Craigs List Dealer Ads & was just sitting back having my coffee & wondering, "Why would anyone pay to have Craigs List Ads posted?"............... I mean when you think about it, it kind of defeats the idea of "FREE" listings doesn`t it?????? Think about that.............

 

Here`s a sample of a Craigs Ad that I created in 5 minutes............... and it`s FREE......

 

Don`t be lazy boys & girls........... get a little…

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Added by Ken Beam on August 28, 2012 at 9:00am — 8 Comments


Influencer
Niche Social Networks Seeing Masive Growth Over The Last Year

Pinterest and Instagram, the two new kids on the block. They are niche social networks each catering to a specific gap in the market and each are growing at exponential rates. We can expect Facebook and Twitter to remain the supreme social media leaders but these alternatives are growing in popularity very…

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Added by Timothy Martell on August 28, 2012 at 7:31am — No Comments


Influencer
The Big Missed Opportunity: Never neglect to log an up

There’s an elephant in the room. This particular elephant is eating your sales career lunch!

 

You know about the…

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Added by Patrick Kelly on August 28, 2012 at 5:30am — 17 Comments

New-vehicle Sales Up, but Margins are Squeezed: Enter CPO, Bringing New Profits to All!

If there is a bright spot in the economy these days, it’s the auto industry.

 …

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Added by Jeffrey Schwartz on August 27, 2012 at 4:00pm — No Comments

Are You Looking For Social ROI? It Starts With The Brand Of The Dealer Principal

The Dealer's Brand

You can have all the metrics down. You can know exactly what constitutes the bottom line but if social is…

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Added by David Johnson on August 27, 2012 at 3:00pm — 10 Comments

Notes From The GM eSummit: Think Like a Customer!

I recently had the privilege of attending the GM eSummit, where I attended workshops and presentations from the auto industry’s top minds – all focused on helping GM car dealers dominate the digital landscape. During the trip to Fort Worth, I met a ton of interesting people and learned a lot about the full range of web tools that dealers have access to. Without giving away the farm…

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Added by Stephen Jackson on August 27, 2012 at 11:56am — 1 Comment


Influencer
Auto/Mate Announces Relocation of Company Headquarters

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – August 27th, 2012 – Auto/Mate Dealership Systems (www.automate.com) today announced it has relocated its headquarters from Clifton Park, New York to Albany, New York. The move is due to the company’s continued growth and need for a larger facility. Auto/Mate’s new address is 4 Airline Drive, Albany, New York, 12205.

“Our growth has accelerated in recent years and the new…

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Added by Holly Forsberg on August 27, 2012 at 9:34am — No Comments


Influencer
AutoTrader.com and vAuto announce the integration of AutoTrader.com's Trade-In Marketplace (TIM)

FOR IMMEDIATE RELEASE

vAuto and AutoTrader.com’s Trade-in Marketplace™ Give Dealers More Power to Acquire Used Vehicle Inventory

OAK BROOK, IL – August 27, 2012 – AutoTrader.com and vAuto announce the integration of AutoTrader.com’s Trade-In Marketplace (TIM) into vAuto’s suite of inventory management tools. Integrating TIM with vAuto enables dealers to efficiently acquire more trade-ins and deliver a more market-transparent and customer-satisfying appraisal…

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Added by Ed Brooks on August 27, 2012 at 8:58am — No Comments


Influencer
PCG Consulting White Paper released addressing Google + Local Reviews

The team at PCG Consulting, Inc. has always been one to share relevant information regarding issues that affect dealerships. We have been writing and teaching…

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Added by Glenn Pasch on August 27, 2012 at 7:00am — 1 Comment


Influencer
5 Questions To Ask Before Hiring An SEO Company

Here at Wikimotive, we love educated customers. Thatʼs why we put together this list, laying out the top five questions a business should ask any prospective SEO companybefore hiring them. It doesnʼt cover everything, but with these…

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Added by Timothy Martell on August 27, 2012 at 7:00am — 8 Comments

Facebook Changes Are Relevant To Auto Industry Marketing Professionals

Automotive Marketers Must Follow Facebook Changes and Learn to Optimize their Pages and Content Posts…

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Added by Ralph Paglia on August 27, 2012 at 6:30am — 9 Comments

Google Reviews Story Featured on Automotive News

Automotive News has picked up the disappearing Google Reviews story: 

http://www.autonews.com/apps/pbcs.dll/article?AID=/20120827/RETAIL07/308279962/1422/presto-google-kills-your-good-reviews

Has anyone heard of any local media picking up the story yet?

Added by Aaron Wirtz on August 27, 2012 at 6:02am — 1 Comment

Social Media Marketing: Small Social Networks Engage Users More Frequently

Users of Smaller Social Sites Share, Consume More Content

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Added by Ralph Paglia on August 26, 2012 at 7:30pm — 1 Comment


Influencer
AutoCon 2012 Vendor Cash Coupon Book Delivers Big Savings

AutoCon Coupon Book Worth Over $10,000

All dealership attendees will receive their Exhibitor Cash coupon book with over $10,000 in discounts when they check-in on September 5th.  There will be over 50 companies in the Exhibit Hall and the Exhibitor Cash book will allow attendees to identify the right solutions for their dealership and lock in instant savings.

 

The coupons range from $200 - $2,500 off world class products and services.  The…

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Added by Brian Pasch on August 26, 2012 at 2:00pm — 1 Comment


Influencer
Manage your Dealerships Email Templates with Ease

Most dealerships have one or two guys/girls that get Tech, and they rely on them to get their CRM’s Email configurations setup for the rest of the Dealership.

Leveraging the VinSolutions Templates and merge fields our possibilities are endless, this tool has allowed our Dealerships to…

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Added by Chad Coates on August 24, 2012 at 1:00pm — 1 Comment


Influencer
From the Trenches – When to Break the 3-Minute Rule with Videos

 

I’ve been using videos for our dealership since 2009 when I…

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Added by Tom Gorham on August 24, 2012 at 11:00am — 14 Comments


Influencer
4 Facebook Marketing Tools Essential for Your Automotive Social Media

Since social media marketing is heavily concentrated in the automotive industry, dealerships especially should give due attention to their Facebook presence. …

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Added by Kathleen Perley on August 24, 2012 at 10:30am — No Comments

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