Eatontown, NJ - PCG Digital Marketing has announced new course studies for the second semester of the Automotive Internship Program (AIP). Participants will have their choice of two different certificate programs that will cover the topics of Search Engine Marketing (SEM), digital… Continue
Added by Brian Pasch on August 17, 2011 at 3:34pm —
Now, we’re all familiar with the line, “There’s no business like show business.” Well, I wouldn’t personally know if that’s true or not, but I can say from firsthand experience that there is no business like the car business — not just for the controversy and characters, but for the triumphs as well.
In the car business, you have a group of people that range from the dealer principal to the lot attendant, who earns a living and gets some satisfaction from a job well done. On the sales… Continue
Added by Cory Mosley on August 17, 2011 at 12:40pm —
Google continues to amaze me with a tsunami of changes to search and new products this summer. The team at Google is not taking any vacation time this year. Continue
Google announced today Google Related, a free toolbar that is available for Google Chrome and…
Added by Brian Pasch on August 17, 2011 at 12:00pm —
dealerSPARK is offering, for the remainder of August, a special launch discount. The auto industry's most engaging Facebook application is now available, allowing you to engage your fans, offer incentives to purchase, manage giveaways properly (according to Facebook's TOS), increase your SEO link building, display video (we're launching a multi-video player in September) and more.
No gamaing, no driving SEO for dealerSPARK, no contracts, no pay-per-day trickery,…
Added by Gary May on August 17, 2011 at 10:00am —
Register now for the next Digital Dealer Webinar for $99 - Click Here to Register
Thursday, August 25, 2011 11:30 am
Added by Arnold Tijerina on August 17, 2011 at 8:30am —
Before class started on one peaceful Saturday morning, my yoga instructor made this big announcement with much fanfare that there was some huge event coming to our studio. There were no additional details as to what the event was, when it might occur, etc. Just a stay tuned teaser. I was so excited that I could barely focus during class wondering what this event was, when it was going… Continue
Added by Stephanie Young on August 17, 2011 at 7:00am —
Automotive Consumers who use Mobile Content Have High Access
Among the US individuals who consumed automotive content on their mobile devices during May 2011, access frequency was high,… Continue
Added by Ralph Paglia on August 16, 2011 at 5:00pm —
100 Greatest Cars of All Time - The Cars That Made the Car World
This is the definitive list to end all 100 Greatest… Continue
Added by Ralph Paglia on August 16, 2011 at 4:16pm —
THIS SUMMER MANHEIM TOPS 2 MILLION VISITS TO MOBILE SITE
New iPhone App Functionality also Released as Digital Offerings
for Customers Continue to Grow
ATLANTA – Since launching its mobile platform in February 2010, Manheim has received more than 2 million customer visits to its mobile site. In the first six months of 2011 alone, Manheim reached 1 million mobile visits – a… Continue
Added by Ralph Paglia on August 16, 2011 at 2:56pm —
Added by Tony Abbott on August 16, 2011 at 12:30pm —
Is your dealership Facebook page a personal profile? Perhaps way back when management told someone in the store to create a page for the dealership, that someone inadvertently used the personal profile platform. Today, this is the single most common mistake for dealerships. … Continue
Added by Kathi Kruse on August 16, 2011 at 10:37am —
Everyday I wake up and head into the offices of Dealer e Process, I am systematically doing searches on Google to see what has changed from 24 hours ago. And guess what - here we go again! Do a search on your dealer name and take a look at Google's latest change to the bread crumbs for your dealers website.…
Added by Dave Page on August 16, 2011 at 8:00am —
Mark Tewart's“High Performance Management Workshop”
When: Monday, September 19th and Tuesday, September 20th
Where: Hilton Cincinnati Netherland Plaza (35 West Fifth St.) Cincinnati OH
Times: 8:30 - 4:30 Wednesday and 8:30… Continue
Added by Mark Tewart on August 16, 2011 at 7:39am —
Before I share this recent change I noticed in Google, I have to say that Google is making frequent changes to organic and paid search results and dealers have to stay connected with these changes. Your Automotive SEO strategy can not be STATIC, it has to be dynamic.
It is great to see that a number of automotive leaders are sharing what they are seeing.
Dave Page, from… Continue
Added by Brian Pasch on August 16, 2011 at 7:30am —
When I was a child, I was the question asking machine. Now that I am an adult, I am the question asking machine. Not because I want to be annoying. I really want to understand why. Knowing the why helps me deliver on the expectations. Knowing the why gives me the follow through to see an opportunity to completion.
Understanding why gives me access to… Continue
Added by Stephanie Young on August 16, 2011 at 7:30am —
CAR-Research XRM Releases Auto Dealers' Guide to Outselling Competition, Increasing Car Sales, Decreasing 3rd Party Leads, & Closing more Be-Backs… Continue
Added by sara callahan on August 16, 2011 at 6:41am —
I was off work today to attend the swearing in of my wife Chrissy as a United States citizen. My step-son became a citizen automatically. I want to share this with you.
We had 135 people being sworn in from 39 different countries. They called them by country so you could see the individuals and where they came from. It was truly impressive. My wife was from the Republic of China and was there with 5 others from that same country.
The head of Immigration in Chicago gave a… Continue
Added by Tom Gorham on August 15, 2011 at 6:58pm —
East Coast car dealers should mark their calendars for the Internet Battle Plan 7 which will be held October 5-7th in Park Ridge New Jersey. As a life long resident of the Garden State, I welcome this headliner event for car dealers in October.
Park Ridge is conveniently located… Continue
Added by Brian Pasch on August 15, 2011 at 5:58pm —
QR Code Scanners Skew Male, Young, Wealthy…
Added by Ralph Paglia on August 15, 2011 at 5:19pm —
There's at least one angry car dealer that is fed up with OEM-mandated website companies. Approved website vendors help maintain the manufacturer's brand integrity and uniformity, but where does that leave you?
While the officially-mandated approach can be quite… Continue
Added by Richelle Farley on August 15, 2011 at 5:14pm —