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All ADM Member Blog Posts (11,957)

Digital Marketing Strategies Conference Workshop Schedule

After reviewing the Digital Marketing Strategies Conference Workshop Schedule shown below, your next action item should be…

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Added by Ralph Paglia on January 25, 2013 at 10:00am — No Comments


Influencer
What Should and Shouldn't Go in a Dealership's Blog?

Knowing what to put in your dealership blog might seem a bit daunting and tricky at first, but there are some easy steps to follow in terms of what you should and should not include.  Let’s take a look at some of the key steps that you will want to take to ensure that your blog is well received and serves to motivate prospective car buyers to come in for a test drive!

 

Key Factor Number One-Always Focus on the Positive…

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Added by David Farmer on January 25, 2013 at 9:29am — No Comments


Influencer
VIDEO of VW Super Bowl ad: NO CARS, but lots of happiness???

OMG! WTH? EPIC FAIL? Well, we will have to see, but Volkswagen released a teaser of its 2013 Super Bowl ad that is only missing ONE key traditional facet of automotive advertising: the car. The unusual ad is a mashup of the uhappiest people documented in viral videos on the web with a musical overlay of Jimmy Cliff's classic song, C'mon Get Happy, according to Automotive News.

 …

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Added by Big Tom LaPointe on January 24, 2013 at 8:31pm — 19 Comments

If you ain't trackin' you ain't tryin'

How much do you know about how much you know.

Many dealers desire the knowledge to be better, improve their practices, and generate more business. It would seems that much like the bad credit customer who has all the DESIRE to purchase just lacking the ability, dealers have all…

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Added by Mike Watson on January 24, 2013 at 1:00pm — 5 Comments


Influencer
From the NCM Institute Blog:Does Your Service Department Have a High-Performance Culture?

At the NCM Institute Center for Automotive Retail Excellence, the training that we provide in our Service Management courses focuses primarily on strategies and tactics. However, we have discovered that the effective execution of the strategies that we teach is most often hampered by an important missing ingredient: most…

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Added by Garry House on January 24, 2013 at 12:21pm — No Comments

Automotive PPC & Mobile – What You Need To Know

You've probably seen it, it's been passed around many times over the past few months, since it was released November of last year, just a little over 2 months ago. I'm talking about the Mobile Path to Purchase that Neilson put together, the very same study where they found that 36% of mobile…

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Added by David Johnson on January 24, 2013 at 11:00am — No Comments


Influencer
Facebook and Bing Together May Take on Google

Currently, the biggest problem with using Bing for SEM and Business SEO is the lack of search volume. Sure, they came in with roughly 20 percent of the total U.S. searches by the end of last year, but Google is still dominating them, essentially getting the rest of the market share (ignoring the pittance of Yahoo, AOL, and ASK.com). Optimizing for Bing hasn't…

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Added by Timothy Martell on January 24, 2013 at 11:00am — No Comments


Influencer
Customer Service Phrases that Shouldn't Exist

what's customer service? In regards to customer service, some phrases have become redundant and out right stupid to say to customers. From working retail to chatting for your dealership, I’ve gathered some phrases that need to be revamped so that your customer service can remain top notch!

Some customer service phrases that needs work:

“How can I help you today?”

What’s wrong with that one you say? It’s not personal enough, everyone and their mother’s say this.…

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Added by Ketty Colom on January 24, 2013 at 10:52am — 1 Comment

How To Create Your Dealership's First LinkedIn Advertising Campaign

Getting Started with LinkedIn Advertising for Your Dealership

Most people working in management position at dealerships and dealer groups have figured out that LinkedIn is a remarkably effective tool for networking with business owners and auto industry…

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Added by Ralph Paglia on January 24, 2013 at 9:30am — No Comments

Why Saavy Marketers Use Visual Content [Infographic]

This infographic from Grazziti caught my eye (no pun intended). Take heed and enjoy!…

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Added by Joe Schwartz on January 24, 2013 at 9:21am — 2 Comments

The Seventh Commandment of Automotive Video Marketing: Use the Right Thumbnail [How-to]

Since December 2011, YouTube has been making some radical changes to their site. One of these changes is a game-changer that savvy automotive video…

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Added by Joe Schwartz on January 24, 2013 at 8:00am — No Comments


Influencer
Recent Survey Results Show Changing Trends In Lease Preferences

Swapalease.com, the world’s largest automotive lease marketplace, reveals survey results that show changing trends among consumers shopping for a lease. Among the highlights, roughly a quarter of people seek leases with less than 12,000 miles per year; more than half would bypass a physical test drive; and nearly half obtain car insurance coverage greater than what’s required.



How many miles do you…
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Added by John Sternal on January 24, 2013 at 7:46am — No Comments

Dealership Sales Staffing

Do You Need Any New Sales People?

Added by Darin George on January 23, 2013 at 7:29pm — No Comments


Influencer
Not The Average New Year Retention

Following is the latest used car market report from Ricky Beggs and Black Book. The top 2 headlines on national sports news over the past week have had no connection or relation to a specific game or competition. At least the headlines out of Detroit during the North American International Auto Show have been all about some exciting new products that will hopefully be in…
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Added by John Sternal on January 23, 2013 at 1:54pm — No Comments


Influencer
Henry Ford, a documentary

Henry Ford – A Documentary

 

Public Broadcasting Service PBS Premiere of American Experience Presents Henry Ford Tuesday, January 29th, 2013 9:00 – 11:00 PM on PBS – A Review

 

By David Ruggles

Henry Ford changed the world with his assembly line method of auto assembly, patterned after processes he observed in the meat packing industry.  One might think there is nothing new to be learned…

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Added by David Ruggles on January 23, 2013 at 12:41pm — No Comments

Warning: Robotic Inventory Videos Devalue Your YouTube Channel's SEO

Dealers frequently query me about the value of producing premium (e.g., custom) video content for their inventory videos on YouTube.  The common refrain goes something like this:  'Why should I invest in …

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Added by Joe Schwartz on January 23, 2013 at 10:30am — No Comments

Friends and Family Online Most Trusted Source for Vehicle Selection and Car Buying Guidance

Family and Friends Still Most Trusted for Vehicle Shopping and Car Buying Decisions

American Automotive Consumers still look first to their friends and family for advice regarding their major purchase decisions, according to a…

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Added by Ralph Paglia on January 23, 2013 at 10:00am — 2 Comments


Influencer
Chat Leads vs. Chat Ups



First, Some Definition

If you asked any professional dealership salesperson they could quickly and clearly explain to you the difference between a lead and an Up. Leads are shopper submissions, which include contact information in return for a later follow-up. Leads have sometimes…

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Added by Aaron Hassen on January 23, 2013 at 9:51am — No Comments

Are You Mobilized? Reaching the Auto User Within Feeder Categories

Because mobile Auto users enter the path to purchase as a more informed group, it’s important for Auto marketers to influence and engage users in a more passive way, while they are active with a variety of mobile categories used on a more regular basis. Financial Services, News, Social Media, and Local Directories are all high frequency categories that are not…

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Added by Joe Schwartz on January 23, 2013 at 9:43am — No Comments

The Sixth Commandment of Automotive Video Marketing: Implement Linking [Expert-Level Tips]

The SEO Benefits of Video Content

When Google crawls your site they are looking for several indicators including page quality, relevance and keyword instances. Multimedia objects add value to all three of these metrics. Videos also increase a user's Time On Page, an important indicator of page quality, which seems to becoming more and more important every day. Not to…

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Added by Joe Schwartz on January 23, 2013 at 9:19am — No Comments

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