Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Member Blog Posts (13,305)

Contrarian Selling Approaches

Contrary: opposed, opposite in nature, altogether different.

 

Several Indian tribes had warrior societies called Contraries or Contrary Warriors. The contraries were different in nature as well as actions, and were thought to be wise men. While being in the automobile business my whole adult life, I have observed and been a student of some of the more successful dealers in the business and have found that a lot of those dealers take a contrarian approach to their…

Continue

Added by Mark Tewart on October 18, 2013 at 10:00am — No Comments

2009 Jeep Wrangler Unlimited Rubicon Summit NJ | Ken Beam shows `09 Jeep at Douglas Infiniti in Summit NJ

*Click-the-Pic!

 photo 2009WRANGLER_zps45010991.png

 Let`s go! Grab the popcorn, crank up those speakers

& enjoy the show as Ken Beam from Douglas…

Continue

Added by Ken Beam on October 18, 2013 at 8:25am — No Comments

Facebook ad profit a staggering 1,790% more on iPhone than Android

Facebook ad profit a staggering 1,790% more on iPhone than Android

A study of more than 200 billion ads on Facebook says that mobile ads on  iPhone generate 1,790 percent more return on investment than ads on Android.  Even worse, advertising on Android actually costs more than it returns.

The study is by Nanigans, one of the  biggest buyers of Facebook ads, and it focuses on retailers, saying that in the  past year…

Continue

Added by Jon Floyd on October 18, 2013 at 7:29am — No Comments


Influencer
Best of Vegas 2013

A collection of some of the best tweets from the recent Las Vegas Auto Conferences

Tweets broken down into mobile and general…

Continue

Added by Josh Knutson on October 18, 2013 at 6:30am — 1 Comment

Three Tips for Making Your Dealership a Regional Authority

Wouldn’t it be great if your dealership was a regional authority?  Just imagine people from all over your city and area looking to your dealership for a range of information.  It can be done and with less effort than you might think!  Becoming a regional authority means that you take steps to provide your community with essential information that will make their lives better.  If people see that your business is trying to add to the community in…

Continue

Added by David Farmer on October 18, 2013 at 4:51am — No Comments

Search and Social will not be Separate Marketing Endeavors in 2014

Social Signals Significance in Search

If you do a search on Google for “search marketing” and compare it to a search for “social marketing”, you’ll see that there are pretty much no similarities. The two disciplines have been separated for a long time and companies usually focus on one or the other (though it seems like everyone offers a little of both). As 2014 draws nearer, the need to keep these two disciplines separate is starting to fade.

In fact, talking about them separately is starting to become…

Continue

Added by J.D. Rucker on October 17, 2013 at 10:12pm — No Comments

Facebook Changes Teen Access

Under 13 Facebook

Facebook has never been all that mature, but you could at least be sure you weren’t going to run into any little kids that you didn’t have at least a passing relationship too. In fact, for the most part, kids under 17 have been kept off the social network through a combination of parenting and Facebook policies. Those days are over now though. As…

Continue

Added by Timothy Martell on October 17, 2013 at 6:43pm — No Comments

DrivingSales Announces Innovation Cup and Dealer Best Idea Award Winners for 2013

“Appointment Boarding Pass” from Robert Karbaum E-Commerce Manager, Weins Canada Inc./Don Valley North Lexus wins the 2013 Dealer Best Idea Award; PureCars’ Smart Advertising wins 2013 Innovation Cup Award; presented at 2013 DrivingSales Executive Summit

 

Salt Lake City, Utah – October 17, 2013 – DrivingSales today announced the winners of…

Continue

Added by Crystal Hartwell on October 17, 2013 at 1:00pm — No Comments

It's All in the Stories

Facts tell and stories sell. If you want to become really good at sales, then you must know how to tell your story. People think in pictures and they can and will follow a story. People learn better from stories and become emotionally connected to stories. What is your story and can you tell your story and tell it well?

 

What makes you who you are? You are different from anyone else. Your life experiences, background and everything about you makes you unique. Unfortunately, if…

Continue

Added by Mark Tewart on October 17, 2013 at 9:30am — No Comments


Influencer
The Importance of Creating a SEO and Social Plan that Works Together Part 1

You know that both SEO and Social Media are integral to online marketing strategy, but did you know that using the two together leads to a powerful collaboration that will benefit both concepts?

A successful strategy pairing SEO and Social Media can impact your dealership’s promotion,…

Continue

Added by Rebecca Ward on October 17, 2013 at 9:00am — 2 Comments

Westcott calls CFPB push to eliminate dealer-assisted financing 'huge threat'

Westcott calls CFPB push to eliminate dealer-assisted financing 'huge threat'

DETROIT -- Replacing dealer-assisted financing with flat fee compensation, as  advocated by the Consumer Financial Protection Bureau, poses “a huge threat to  the consumer,” the head of the National Automobile Dealers Association warned  again…

Continue

Added by Jon Floyd on October 17, 2013 at 7:39am — No Comments

PureCars wins "Most Innovative Product of 2013" award @ Driving Sales Executive Summit

Led by PureCars' CEO Jeremy Anspach (far right), the PureCars team hoists the 2013 Most Innovative product of 2013 award @ Driving Sales Executive Summit.  The award winning product, SmartAdvertising, is a complete digital marketing solution that is fueled by a proprietary relevancy search engine developed by PureCars. SmartAdvertising is in "pilot" program, and expected to launch nationwide @ NADA, January 2014. For more information, please contact PureCars' Director of Business…

Continue

Added by LARRY BARDITCH on October 17, 2013 at 6:34am — No Comments

Fiverr for Digital Marketing?

So, today we're going to talk about Fiverr. Recently, I've been seeing a lot of articles popping up that list different ways to build links and boost your SEO using the service. In case you don't know, Fiverr is elance for stupid people a site where people offer services (known as gigs)…

Continue

Added by Timothy Martell on October 16, 2013 at 4:30pm — 30 Comments


Influencer
Social Communities Can Redefine the Customer Experience

Social Communities can redefine the customer experience and how businesses interact with their customer base by taking rewards programs, customer service and feedback to a whole new level.

Onsite Social Communities shifts customer support and…

Continue

Added by Bill Cosgrove on October 16, 2013 at 12:00pm — No Comments

F&I sales tips

F&I sales tips

LAS VEGAS -- Nate Gault, finance director for Serpentini Chevrolet of  Strongsville, Ohio, offered four tips on handling common problems that  dealership F&I managers face. He spoke last month at a panel discussion  during the F&I Industry Summit here.

The…

Continue

Added by Jon Floyd on October 16, 2013 at 9:15am — No Comments

Rewrite Your Story

A friend of mine has a saying: “The only thing keeping you from your goals is the bullcrap story you keep telling yourself.” As hard as those words are, I find them to be very true. My question for you is, what is the bullcrap story you are telling yourself about you and your business? It’s time to rewrite your story.

 

Everyone has built-in limitations in their brain. Everyone is conditioned through the teachings and messages we receive from parents, teachers, preachers,…

Continue

Added by Mark Tewart on October 16, 2013 at 7:59am — No Comments

Gubagoo Launches ‘Vehicle Matching’: Super Intelligence for Dealership Websites

Patent-pending technology enables dealership websites to accurately predict visitor preferences and then matches in-stock vehicles, ramping up conversion -- all while helping move aged inventory

West Palm Beach, FL – October 16, 2013 – Gubagoo Inc. today announced the launch of Vehicle Matchingsm (VM), a patent-pending predictive technology that makes dealership websites more intelligent and able to…

Continue

Added by Crystal Hartwell on October 16, 2013 at 7:28am — No Comments

Does SEO Matter Anymore?

There is a big debate about SEO, or "Search Engine Optimization." Is it worth the time and financial investment? The recent Google Hummingbird update has confused the debate even further.  Watch this week's video and then tell me what you think.

Added by Paul Potratz on October 16, 2013 at 7:16am — No Comments

Jimmy Vee and Travis Miller have a lot to say in our September 2013 issue. Have you had time to check it out?

It's no surprise that car salespeople have some stereotypes to overcome in the eyes of the automotive customer. This week's highlighted editorial comes from Travis Miller and Jimmy Vee, founders…

Continue

Added by Hannah Philpott on October 16, 2013 at 6:35am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

2. Legit Ways to Make Money Online

Posted by GeorgeTod on June 24, 2018

3. Twitter For Car Dealers

Posted by Kevin Lewis on June 27, 2018

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service