Professional Community for Car Dealers, Automotive Marketers and Sales Managers
All car batteries contain sulfuric acid and produce hydrogen and oxygen gases. If the hydrogen gas comes into contact with an ignition source, the battery can explode, sending pieces of the battery and acid flying. There are several safety precautions technicians should routinely follow when handling car batteries. This three minute video…Continue
Added by Patric Timmermans on October 16, 2012 at 1:30pm — No Comments
Do we truly get that which we focus on the most? Is “The Secret” true or a bunch of hocus pocus? What meaning does any of this have in our personal and business lives?
From Wikipedia; The Secret…Continue
FOR IMMEDIATE RELEASE
Miami, Florida – October 16, 2012 – MSA Advertising (formerly Ad Productions) today announced that it has signed a marketing representation agreement with UniStar Marketing of Dallas.
In making the announcement, Martin Schleifer, President of MSA said “we have been looking for an opportunity to further expand our services to more dealers across the USA and as a result have selected UniStar Marketing of Dallas as our marketing partner to accomplish…Continue
Added by Chris Humphries on October 16, 2012 at 12:00pm — No Comments
We've all seen the slogan: "safety is everybody's business." No argument there. A positive safety culture requires teamwork. But there's a funny thing about teams: if no one's in charge of the action items, everyone assumes that it's "someone else's business" to take care of them. And nothing actually gets done.
Every effective safety program has a safety coordinator. In some cases, the coordinator is a GM or high-level executive. If that approach works for your dealership, stick…
Added by Patric Timmermans on October 16, 2012 at 11:00am — No Comments
Media sponsors include Auto Dealer Monthly, Automotive Digest, Dealer Marketing Magazine, Dealer Refresh, J.D. Power and Associates, and WardsAuto
Added by Crystal Hartwell on October 16, 2012 at 9:32am — No Comments
You may be surprised that just as many customers respond positively to intangible rewards, such…Continue
ALBANY, N.Y. – October 16th, 2012 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Pennsylvania-based Sands Auto Group has reduced its dealership management system (DMS) expense by 75%, since switching from its legacy DMS to Auto/Mate. Terry Sands, owner of the Sands Auto Group, also credits Auto/Mate’s flexible, simple reporting tools with helping him see trends and stay competitive when he reviews the…Continue
Added by Holly Forsberg on October 16, 2012 at 8:06am — No Comments
There are a ton of numbers in the various analytics programs out there. Many are worthless. Others are even misleading. The concept of analytics is to help us to analyze the performance of our websites. Unfortunately, they often do little in the way of analysis and more in the way of promotion.
It's for this…Continue
It has not always been like that and at times, is unfortunate. So today, call it a…Continue
In the time it took you to perform this exercise, Google added $30,000 to its revenues, 500 iPhones were sold, and beams of light …Continue
Added by Stephen Jackson on October 15, 2012 at 8:40am — No Comments
A couple of weeks ago, Facebook started cracking downon fake accounts and false likes. The network is finally at the point to where they believe quality is more important than quantity for…Continue
Added by J.D. Rucker on October 15, 2012 at 2:19am — No Comments
There have been debates in the past about whether or not it's good for businesses to follow everyone who follows them. The old way of thinking (for some, including me) was that if they take the time to follow you, that you should be courteous and return the favor.
I switched my way of thinking in 2009 but for many it…Continue
Shawn Case’s post on why Google has dropped so many dealership reviews is alarming. He said “Google recently…Continue
Sales are down a little and you’re looking for a way to get an edge on the competition. You have looked at many ways of bringing in revenue, which will depend on how many customers you can get out to the dealership. Why aren’t the traditional methods working like they used to? Commercials and newspaper ads used to bring in lots of business, but now they are only responsible for a small amount of the sales you experience. The rest of your customers come from drive-by views. How can you reach…Continue
Added by Dmitriy Goroshin on October 13, 2012 at 2:00pm — No Comments
Welcome to Part 1 of what will be a major real live hands on case study. Less than 2 weeks ago, I was contacted by a dealer principal of a dealership within an hour from my home. The owner is a female and a real entrepreneur that is a partner in two other dealerships and also owns a wireless retail business with multiple locations. The store is a family environment and has been in business for over 30 years under her control.
She was looking for someone to come in…Continue
This is the single most difficult concept for most marketers in automotive to understand. “Why” is the reason AutoTrader and Cars.com run millions of dollars in ads on TV, then put only a fraction of that budget into real content that consumers go online to find “the expensive kind of marketing” as noted by…Continue
This is the third in a series of articles for car dealers who would like to learn how to leverage Google Analytics in order to better merchandise their websites, track consumer activity, increase conversion, and measure the influence of their marketing investments.
To summarize the series to…Continue
People often ask me how I'm able to stay up on the millions of things that are happening in the world of automotive internet marketing on a daily basis. There are tons of blogs, social networks, and industry websites with enough posts to fill a full day if you plugged them all into an RSS reader. How does an…Continue
In the second post of this series, Kathryn Carlson discussed two methods to address employee theft once it has taken place. This segment of the series advocates two preventative methods: