Professional Community for Car Dealers, Automotive Marketers and Sales Managers
J.D. Power and Associates published a white paper in April about “The Death of Demographics: Why Targeting by Purchase Behavior is Most Effective in Automotive Marketing.” This comes as no surprise to those within the digital marketing field, because the onset of so much new technology has shifted the way marketing power is focused.
Those that know me or read my professional blogs know that I'm a GREAT believer in processes, and that I consider that many, many dealerships' profits would increase dramatically from just making THOSE EXISTING PROCESSES WORK FOR THEM. And we never want process to fail us, sure, but it's especially painful when…Continue
Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the blog talk radio station WAAOL, All Automotive Advertising News All The Time, announced today that he accepted Practical Systems as a new vendor client. Practical Systems hosts a new consumer centric marketing platform with some unique perspectives on how automobiles should be purchased…Continue
Added by Philip Zelinger on June 20, 2011 at 1:41pm — No Comments
My intention is to reach out to the ladies in the auto space, because the internet not only has changed the way dealerships market and communicate with their customers, it has changed internal positions and added many within dealership organizations. Now with these non traditional positions that rarely attracted women to work in a dealership, now there are many taking the plunge, or already taking BDC Departments, Internet Managers, Sync Specialists, etc.. by the horns. I’ve been at…Continue
Added by Tanesha White on June 20, 2011 at 10:30am — No Comments
It's one thing to set up a great company Facebook profile for your automotive dealership. It's another thing entirely to start seeing car sales out of your social media presence. Our digital agency recently came across a great example of an auto dealership brilliantly handling a customer question on their Facebook page. Check out how their social media skills lead them several steps closer to a conversion.
As internet marketers, we spend a lot of time helping clients with…Continue
Social Media marketing is on the rise in the dealership world and many stores are struggling to manage the basics. Using content to generate leads is tricky business. It’s not something a dealer can hand off to a subordinate easily. There are lots…Continue
Added by Kathi Kruse on June 20, 2011 at 9:29am — No Comments
We all benefit from good actions of a group we belong to, from the bootcamp squad getting disciplined and in shape to our online communities helping us with information and examples. The “herd” approach helps us with the anxiety of change. The fear of change is eclipsed by the fear of peer pressure. And change…Continue
Added by Keith Shetterly on June 20, 2011 at 9:00am — No Comments
Boca Raton, FL - (June 20, 2011) -- PSCars.com today announced that it is now licensing three core components of its online vehicle shopping technologies to help dealers offer more compelling features for online shoppers on their own dealership websites.
“When we’ve shared our technologies with dealers, we inevitably hear the same question: ‘Can I get this for my website?’” says Dan Kodsi, PSCars.com CEO.…Continue
Added by sara callahan on June 20, 2011 at 6:08am — No Comments
The following charts and monthly traffic analysis is provided by Compete, Inc. which is the same marketing research company that Google frequently utilizes to measure and report on website traffic and engagement by Internet users.…Continue
By now, we all know the value of SEO, or “search engine optimization,” and we potentially use it in our arsenal of automotive marketing. But to many of us, including those who work with it, SEO is a big mystery. According to Google, there are over 200 SEO factors that go into search results. No one individual can know all of these.
We all want our page to be at the top of the results whenever somebody does a Google search and we are likely…Continue
Added by Stacy Mueller on June 17, 2011 at 7:18am — No Comments
Added by Ken Beam on June 17, 2011 at 5:29am — No Comments
The yellow banner ad on the right side of this website page is not a remarketing advertisement, but if you have visited the PCG Pit Stop website, you may have noticed that our ads are following you around the…Continue
This week, two American luxury brands, Lincoln and Cadillac, began rolling out facility redesign initiatives, at significant expense for their dealers.
The question is, do facility redesigns help dealers sell more vehicles?
Ford Motor Co. began talking to its Lincoln dealers last year about the investment they would have to make in their stores if they wanted to continue selling Lincolns. A meeting last week in Detroit with approximately 120 Lincoln dealers…Continue
Added by Cliff Banks on June 17, 2011 at 3:38am — No Comments
I am not kidding when I say "Hot Product...Big Money".
Toyota/Hyundai/Kia in prime location where the average closing ratio is…Continue
Added by Stan Sher on June 17, 2011 at 12:04am — No Comments
Link to Press Release:
Added by Brian Pasch on June 16, 2011 at 11:34am — No Comments
Google has always enabled you to track what people say about you online with Google Alerts but they have now made it easier for anyone to track their online reputation with a new tool in the Google Dashboard called "Me on the Web".Continue
Put your dukes up and you better believe it that each and every day more dealers are creating a Facebook Profile Page to represent their dealership brand…. I scratched my head wondering why in the world is this still happening! I think I have figured it out.
From Search Engine Journal 6-16-11:
The QUESTION: Google has been open about using social data as a metric in the search ranking, but the company has only…Continue
While we dig deep into Demographics’, Geographic’s, niches, ideas, social media, digital, traditional marketing and analyze who buys what and for how much, let’s not forget about who really controls the wallet in MOST households.
Almost 84 million women right here in the USA is a mom. They are probably the most powerful consumer group of all, controlling 85% of household spending, according to Mintel International.
In the automotive digital/traditional marketing world, it is…Continue