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All ADM Member Blog Posts (9,800)

Selling to the New Consumer - Service & Parts Coupons on Automotive Websites

According a recent eMarketer report, 92.5 million adults will use coupons in 2012 and 48% of them are internet users.

 

 

25% of those consumers spend up to an hour shopping for the best online discount deals and…

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Added by Silia J. Hatzi on December 10, 2011 at 8:30pm — 14 Comments

TrueCar Sales Process

We are developing a sales process for Truecar customers and thought we'd share it with the community.…

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Added by Adam Barish on December 10, 2011 at 8:36am — 7 Comments

Sponsored Links on Google Maps Caught My Eye

I want to thank Jordan Scott from David GMC Buick for reminding me to write about this advertising opportunity on Google Maps.  If you haven't noticed this, you can see that this one dealer is paying for a sponsored ad on Google Maps.  

 

This ad is showing up for a map search on another dealer's name as you can see in the search box.  The RED PIN for Davis Buick/GMC is shown near the bottom of…

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Added by Brian Pasch on December 10, 2011 at 8:13am — No Comments

Man-Up, or Woman-Up: Is TrueCar Good?

It's time to man-up, or woman-up, as the case may be.  State your simple support here, dealers and vendors, with one word:  Yes to TrueCar or No to TrueCar.  I'm tired of this whiney B.S. blamed on fairness--but maybe I'm wrong.  Maybe there is great support of this company?  Or maybe the message of the company is lousy?  Who knows.  YOU DO.  TrueCar, yes or no.  Can you say it in one word?

Me:  NO.…

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Added by Keith Shetterly on December 9, 2011 at 6:30pm — 68 Comments

Consulting, Coaching and Next-Level Products for Dealerships - Infinite Prospects (201) 448-7253 (SALE)

Adam Ross, Managing Director of Infinite Prospects, discusses how he helps car dealerships leverage the internet to drive more leads and sales that drive a return on investment. Find out more at http://www.infiniteprospects.com.

Added by Adam Ross on December 9, 2011 at 4:02pm — No Comments

Instagram Uses In Automotive Advertising

The polaroid camera is not something that I would have used for inspiration in trying to develop a new mobile photo-sharing platform. But that’s exactly what Kevin Systrom and Mike Krieger, the makers of Instagram, did. Polaroid cameras were big and bulky, and the overall design and feel was anything but sleek. I personally loved the eight exposures per pack. But, what was cool about polaroid cameras, and what Instagram has capitalized on, is the instant gratification…

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Added by Dan Allen on December 9, 2011 at 3:12pm — No Comments

Can't we just go back to the way it was?

In the wake of this Truecar debacle. It has made me think about how we do business now compared to just a scant few years ago. Here we are at the end of hopefully another good year going into 2012. I look back and have realized that, in the time that I have been in this business it has changed to a point that I wish I could go back to the way it used to be (and I’m not that old). A simpler time, when grandma used to put apple pies out on the window and “Reputation Management” wasn’t a thing…

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Added by Mike Watson on December 9, 2011 at 11:48am — 3 Comments

How To Set Your Marketing Budget and Where You Should Spend It

Do you know how much you should spend on marketing to drive the best business results?  Do you know the best places to spend your marketing   budget?  Get the answers in this free   webinar.https://www2.gotomeeting.com/register/379887642

Added by Mark J. Patrzik on December 9, 2011 at 7:31am — No Comments

Honda Tells Dealers Not To Use TrueCar

After American Honda Motor Company asked their dealer network not to participate in the TrueCar online sales program, Jeremy Alicandri evaluated TrueCar's response as follows:



"TrueCar publically implies that American Honda does not believe in transparent pricing for their customers. However, this is merely an attempt to smear Honda’s reputation, as Honda posts MSRPs, incentives, and special programs on their own website. Any critic of Honda’s decision should…

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Added by Ralph Paglia on December 8, 2011 at 7:30pm — 10 Comments

True Car Pricing

So I was searching on True Car for a model in my area and look at the pricing data.

So correct me if I am wrong.

True Car grabs pricing data based on transactions. These transaction prices are based on SOLD vehicles. After I added the Seven Cars in the example for the highs and lows, the "Good Price" does average out close to $37,794.…





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Added by Gary Sanders on December 8, 2011 at 11:12am — 1 Comment

Three Tips for Handling Holiday Lead Volume

For automotive retail workers, the holidays are one of the busiest times of the year. The week between Christmas and New Year’s can represent a third or more of the business for the entire month of December. And during this week, the number of online leads that a dealer receives can even exceed the number of visitors on the showroom floor.

This presents a nice-to-have dilemma: it can be challenging enough to serve all the showroom customers, let alone the online…

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Added by Josh Vajda on December 8, 2011 at 9:00am — No Comments

How To Sell Products From Your Facebook Page

Discover   how to sell products from your Facebook Page this holiday season. The   Facebook app ShopTab is a great tool to sell on Facebook. What Facebook apps   do you use on your Facebook page?…
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Added by Mark J. Patrzik on December 8, 2011 at 6:27am — No Comments

How Social Media Changed the Ad Game

It seems that over the last couple of years, social media has caused many transitions. In marketing, we cover it quite a bit on ADM, but what about advertising. It's a different beast altogether, which is why we helped put together this infographic to go over it all. Click to enlarge.…

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Added by J.D. Rucker on December 8, 2011 at 12:09am — No Comments

CarChat24 announces FREE AUTO DEALER CHAT SOFTWARE with their ‘always free’ version!

CarChat24 will provide hosted Free Advanced Auto Dealer Chat Software for (“All Car Dealer’s NEW or Used”) after final Beta testing. Expected release in late January to early February. Hosted Advanced Chat software designed for Car Dealers FREE!

 

Anyone interested in this always free version should go to the appropriate URL below to register. Once we launch we will send a link to all the…

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Added by Shereef on December 7, 2011 at 10:30pm — 10 Comments

Mistakes Your Dealership May Be Making on Google+

Now that Google+ is open to businesses, many are trying to figure out the best way to utilize this new social media portal (including DealerOn).  I’ve gathered some of the more common mistakes that businesses are making to shorten the learning curve for auto dealerships.…

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Added by Ali Amirrezvani on December 7, 2011 at 1:01pm — No Comments

CRM'ing in Today's hyper-competetive marketplace.

So, you want to stay in touch with your sold and unsold customers - generating more consistant revenue and customer stickiness from those who already know you AND do it consistantly but not so consistantly that your customers grow weary of your phone calls, emails, letters, txt's and autocalls.

 

How do you strike that balance? Interested in hearing your take.... 

Added by Jeff Silverman on December 7, 2011 at 7:51am — No Comments

SureSale™ Certified Expands Vehicles Eligible for CPO Programs

Groundbreaking program dramatically expands the number of vehicles eligible for certification and increases consumer confidence and purchase protection  

 

Venice, CA  -- …

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Added by Crystal Hartwell on December 7, 2011 at 5:31am — 1 Comment

Grant Cardone makes the NY Post

All,

Wow, Grant has made the entertainment news:

http://www.nypost.com/p/news/national/alec_baldwin_thrown_off_flight_at_ikgro0tlAWEveH4IMoa4YK

Added by Jim Maxfield on December 6, 2011 at 6:53pm — No Comments

Relationships, Relationships, Relationships.... It's ALL about the Relationship!!

One of the things that I enjoy the most about business is the relationship that is developed with the customer.

 

It is the opportunity to get to know people and continually look for ways to serve them. Not only from the initial sale but also for service and all the subsequent business related to the product that you sell.

 

One of the big topics on this site has been the "TrueCar", yet another car buying service trying to slide themselves between the customer and…

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Added by John Clark on December 6, 2011 at 6:07pm — 3 Comments

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