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All ADM Member Blog Posts (12,104)

Content is Still King: Signage provider inks exclusive Multi-Year Deal

NADA (Orlando, Florida) – Digital Dealership System Inc., a Florida-based digital signage provider of customized in-store marketing for auto dealerships, today announced a $5 million, multi-year exclusive agreement with DemoCoach Products Inc. to supply DDS with new vehicle video and editorial content for its customers through DDS signage products.…

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Added by Todd Katcher on February 20, 2013 at 8:30am — No Comments


Influencer
What Are Communication Ad Extensions?

Added by Paul Potratz on February 20, 2013 at 7:18am — No Comments


Influencer
Don't Fear Your Customers on Social Media - Embrace Them!

I've shared this story before but it's worth mentioned again. I was speaking to a client about their social media presence. Well, it was actually their lack of a social media presence. They didn't have a Facebook page, they didn't realize that they had a Twitter account that had been set to Tweet…

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Added by J.D. Rucker on February 20, 2013 at 6:00am — 4 Comments


Influencer
Dealers Need to Become VDP Factories

Now that the dust has settled from two Florida automotive conference (DMSC and NADA), I wanted to circle back with ADM readers on a theme that developed at the 2013 Digital Marketing Strategies Conference (DMSC).  The theme was "Dealers need to become VDP factories!"

 

Research presented from Cobalt and Autotrader at DMSC…

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Added by Brian Pasch on February 19, 2013 at 6:30pm — 13 Comments


Influencer
Why are Hastags so Important on Instagram?

The Facebook acquired photo-sharing site,…

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Added by Erin Ryan on February 19, 2013 at 3:00pm — No Comments

Attention Nissan Dealers

Attention Nissan Dealers

Nissan is rolling out a digital signage package for it's dealerships and the articles insinuate that it is mandatory for stores at a certain level of production. The cost of the system is $6500 for the first year on a three year agreement. For this price, you get a TV and a digital menu board that simply shows a menu and not much else. 

If you want additional systems, you can add more -- at the same price -- with the additional systems…

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Added by Todd Katcher on February 19, 2013 at 1:02pm — No Comments


Influencer
Five Tips for Successful Email Acquisition

Targeted email campaigns are still one of the most effective forms of marketing, and marketers say that email is still a strong performer as a generator of both website traffic and revenue.

Experian recently released a white paper titled, “E-Mail…

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Added by Mike Gorun on February 19, 2013 at 8:30am — 9 Comments


Influencer
Getting Your Customers to do Marketing for You





In 2008, I bought my 2009 Honda Fit in red and to this day it still turns heads. When I stop at a gas station people always approach me and ask about my Fit and I spill my heart out on how much I love the vehicle.

Congratulations Honda, I’m doing some Fit marketing for you FREE of charge! But how…

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Added by Ketty Colom on February 19, 2013 at 7:00am — 1 Comment


Influencer
The Automotive Industry Needs More Trusted Advisers

NADA 2013 was a whirlwind. There was more activity, more excitement, and most importantly more hope than I’ve seen since 2008. Dealers were excited to see more, to learn how to go beyond the survival mode that has been fading in recent years and to concentrate on thriving mode. It was the most encouraged I’ve been about the industry in…

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Added by J.D. Rucker on February 19, 2013 at 6:00am — 8 Comments

Why Facebook Likes and Comments DO Matter

There’s been some chatter on the internet lately and in articles I have seen appear in my…

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Added by Amanda Ryan on February 18, 2013 at 11:00pm — No Comments

Make Money Mondays With Sean V. Bradley (2-18-2013)

http://www.robertweisman.com

http://www.internetsales20group.com

Make Money Mondays With Sean V. Bradley…

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Added by Sean V. Bradley on February 18, 2013 at 10:44am — No Comments

PCG Spotlight Awards Recognize Most Exciting Products at the 2013 NADA Convention

February 18, 2013 (Eatontown, NJ) – PCG Consulting announced today the six winners of the 2013 PCG Spotlight awards. The PCG Spotlight Award recognizes the most exciting products at the automotive industry’s largest trade show, the National Auto Dealers Association (NADA) Convention. This year, the convention was held in Orlando,…

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Added by Mandy Saffer on February 18, 2013 at 9:00am — 6 Comments

Taking Advantage of Facebook as a Mobile Marketing Tool

There’s one thing that permeates throughout the car industry (and most industries in general) in regards to Facebook that needs to change. We look at our dealership Facebook pages and judge much of our success based upon how we’re doing there. Normally, we check the results and monitor the pages from a desktop. This is strange since…

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Added by Richard Valenta on February 18, 2013 at 6:00am — 3 Comments


Influencer
How to Keep Informed of Facebook Changes

Facebook makes changes to its social platform so often it can make our heads spin so many of us just wait to see the obvious ones and most of the time are unaware of the smaller, more quiet changes that still affect…

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Added by Erin Ryan on February 18, 2013 at 5:30am — No Comments


Influencer
10 Tips for New Cars Dealers to Boost Sales

The most important requirement for New BMW dealers is genuine car source which can take the business to new heights. With a little effort car dealers can easily succeed in this indefinite business scenario. The tips provided here will surely help dealers to excel in the sale of…

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Added by Brett Michael Williams on February 18, 2013 at 1:00am — No Comments


Influencer
Facebook Marketing Goals: More Aggressive Approaches

Lion

This is part 4 of 4 in an ADM series about setting Facebook goals:

  1. Define Your Facebook Goals Before Determining a Strategy…
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Added by J.D. Rucker on February 17, 2013 at 6:00pm — 2 Comments


Influencer
Facebook Marketing Goals: The Aggressive Approach

Tigers

This is part 3 of 4 in an ADM series about setting Facebook goals:

  1. Define Your Facebook Goals Before Determining a Strategy…
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Added by J.D. Rucker on February 17, 2013 at 6:00pm — No Comments


Influencer
Facebook Marketing Goals: The Safe Approach

This is part 2 of 4 in an ADM series about setting Facebook goals:

  1. Define Your Facebook Goals Before Determining a Strategy…
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Added by J.D. Rucker on February 17, 2013 at 6:00pm — No Comments

Top 100 Auto Industry Blogs Ranked by Independent Panel - Infographic

Top 100 Automotive Blogs To Follow in 2013

When the author (Ron Mays) who assembled and created the ranking for this list of the Top 100 Automotive Blogs and Networks for 2013 first contacted me, I did not know what to expect. I provided him with the info he requested and was pleasantly surprised when The ADM Professional Community came…

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Added by Ralph Paglia on February 17, 2013 at 1:30am — 17 Comments


Influencer
Define Your Facebook Goals Before Determining a Strategy

Aim

This is part 1 of 4 in an ADM series about setting Facebook goals:…

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Added by J.D. Rucker on February 16, 2013 at 5:30pm — 2 Comments

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