Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Creating a basic structure for your Internet department should be one of the simplest tasks for a dealer. Unfortunately, too many decision-makers at dealerships attempt to get in the way of how an Internet department operates. One primary…Continue
In business, bad press will happen. It's not a matter of if but when, be prepared. We hear it all the time, our customers have a voice, with Facebook, Twitter, YouTube and others, bad press can go viral, you better watch how you treat your…Continue
Many business owners are now aware how Google Retargeting works in conjunction with the Google Display Network (GDN). The GDN reaches 89% of consumers who are online with banner ads. With that reach, dealers should be thinking how to get more LOCAL consumers to visit their website.
The GDN is your Internet Billboard provider that show your banner messages on millions of website. Imagine if you could have a Billboard on every local road within 40 miles of your dealership for a few…Continue
Dealers are very busy people. Their time is at a premium. Smart dealers have gatekeepers who can weed out the wheat…Continue
There is a statement we've all heard over the years in this industry. When I hear it, it makes me crazy. Now, I know that some of you will say that driving me crazy is a short trip, but this one makes me glad that I'm…Continue
I saw this article on Search Engine Roundtable. It is a short, but interesting read suggesting that google is looking to crack down (yet again) on sites that have been overly optimized. The article suggests a focus on keyword stuffing and unrealistic number of back links.
Here is the link to…Continue
Added by Leonard Buchholz on March 16, 2012 at 9:00am — No Comments
One of PCG's writers, Mandy Saffer, came into my office and handed me Redbookmagazine.
"Look what they're doing," she said. "Inspiration Boards. But they are basically copying Pinterest."
And she was exactly right. The popular women's magazine is taking not from the most popular social network out there for women. They now have 4 pages dedicated solely to large, eye-catching images, with…Continue
Digital Signage. By definition this term means something as variable as putting information on a screen. This is accomplished through means such as inserting a flash card into a modern computer, attaching a computer and running a slideshow, or a full blown system that is managed through third party software and may even integrate with live television.
Digital Signage is often called by other names such as Kiosk, Digital Video, Marketing Board, or Digital Thingy. But…Continue
Added by Todd Katcher on March 16, 2012 at 7:10am — No Comments
Phone Ninjas has just announced the Q2 contest and we're sending one Phone Ninja and their spouse to Hawaii! Every time a dealership employee scores a 5.0 on our program, their name will be entered in a drawing to win the trip. Score a second 5.0 and you will have two chances; you'll have an additional chance with every 5.0 scored. This includes service, parts and mystery shops.
The trip includes airfare for two, six nights lodging and $1000 in cash! If you have never been, it's…
Added by Jerry Thibeau on March 16, 2012 at 6:18am — No Comments
Steve Stauning, in his latest post on ADM representing Dealers United made this statement in regards to their selected SEO vendor to be announced on March 28th:…
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Added by Matt Tucker on March 15, 2012 at 7:25am — No Comments
Added by Ralph Paglia on March 14, 2012 at 6:48pm — No Comments
Building an informative and engaging LinkedIn profile can give your industry reputation a major boost and help potential clients find you. Unfortunately, many people lack complete profiles and miss countless opportunities to connect with others in the social realm. Here are ten tips to create a killer LinkedIn profile that pays…Continue
Added by Stephen Murphy on March 14, 2012 at 3:43pm — No Comments
The Boot Camp guys have just announced that the folks from AVA will be demonstrating their technology at the event. At Dealer Marketing Magazine we have been following the AVA story for a while now. One of the dealerships we work with, Larson Automotive Group has been running AVA at…Continue
Innovative Dealer Summit invites Sean Stapleton, CSO and Kendall Billman, VP of Interactive Marketing to speak at the event hosted by the Colorado Automobile Dealers Association Event
Overland Park, KS – March 14, 2012- VinSolutions, an industry-leading developer of automotive Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, is a sponsor at the Innovative Dealer Summit, organized…Continue
Added by Joseph Little on March 14, 2012 at 1:19pm — No Comments
Picking The Best of The Best
By Steve Stauning
As some of you may know, I served as the director of ecommerce for the Asbury Automotive Group (NYSE: ABG) a few years ago. One of the most rewarding things about working for a publicly-traded MegaDealer Group was the ability to not only negotiate from a position of strength (we had over 120 franchises back then), but also the luxury of relying on a team of experts to help us always select the best of the best…Continue
LoJack Corporation (NASDAQ: LOJN) today released its third annual Vehicle Theft Recovery Report*, highlighting results from its 2011 recoveries that provide valuable information on the ongoing issue of auto theft.
In 2011, the LoJack Stolen Vehicle Recovery System helped law enforcement in the U.S. recover 10,261 stolen vehicles**. Hondas topped the list of imports recovered, with the Honda Accord ranking as LoJack’s most stolen and recovered vehicle. The Cadillac Escalade was the…Continue
Added by Jason A on March 14, 2012 at 11:12am — No Comments
Here is a link to the latest communication from the Virginia Auto Dealers Association, in the wake of the March 12 follow-up meeting, where the TrueCar issues were discussed.
As the memo states:
"There are other issues, about which…Continue
Added by Joshua Michael Friedman on March 14, 2012 at 10:55am — No Comments
The Seven Habits of Internet Buffoons
How to avoid the common mistakes that spell disaster for your 2012 e-commerce efforts
What can you learn from a pizza parlor, the Mercury-Gemini program, and a cat that will make you great at e-commerce? You will learn how in this entertaining and educational session that will show you that it is often not what you do that makes you great in your online efforts, but what you don’t do. Real-life examples,…Continue
Added by Joseph Little on March 14, 2012 at 8:44am — No Comments