Automotive Marketing Professional Community for Car Dealers and their Managers
The heat and humidity are draining me!
I'd love to kick back in a throwback and drive to the Jersey shore today in any one of these beauties.
(Photos: "Classic Classics" by Motor Matters).
(Left-to-Right: 1962 Corvette, 1962 Triumph, 1966 Lincoln, 1961 Corvette, 1956 Buick, 1959 Mercury, and 1955 Corvette).…Continue
Added by Connie Keane on July 18, 2013 at 7:01am — No Comments
Added by Bill Cosgrove on July 18, 2013 at 5:35am — No Comments
The results are in...Based on approximately 3.2 million chats consumers have had with dealers in 2013, these are the vehicles online shoppers are interested in most.
Contact At Once! released its semi-annual list of Most Chatted About Vehicles today, with the Toyota Camry on top for most dealer chats generated so far this year.…Continue
Added by Aaron Hassen on July 18, 2013 at 4:30am — No Comments
A digital campaign strategy created by Salefest for an eastern suburbs Nissan dealer exceeded the industry average by 884%!
The June only campaign comprised three key drivers: Salestream – the agency’s happening new digital product, banner ads on…Continue
Added by charles bayer on July 17, 2013 at 5:00pm — No Comments
Edmunds.com issued a report showing that current lease penetration (25%) is on pace to eclipse last year’s totals (22%). Swapalease.com also conducted a car shopping survey that recently asked drivers across the nation if they plan to lease their next vehicle. Roughly 66% of the 700 nationwide respondents said they’re “extremely likely” or “likely” to lease their next vehicle. Interestingly enough, of those who participated in the survey, 60.7% are not leasing their current…Continue
Added by John Sternal on July 17, 2013 at 1:48pm — No Comments
Android Master Key cryptography ensures applications are not tampered with. Michael P. Kassner interviews researchers who say the crypto process is severely flawed. …
Added by Bill Cosgrove on July 17, 2013 at 12:02pm — No Comments
I am looking for a few individuals with marketing initiatives on the horizon to test a new tool to measure their mobile campaign. Please contact me directly if you are interested in testing and providing feedback to help us further develop the service.
Added by Shawn Case on July 17, 2013 at 10:00am — No Comments
I started my career in Digital Marketing as a Govt. Consultant for a firm in Tallahassee, FL., and became the Palm Beaches most innovative nightclub marketer. Eventually I settled down and worked in the OEM Manufacturing field where I had no clue this whole market even existed.
I learned from very smart engineers about how to build the components and how they work in pretty much every car that has a screen. The one thing I didn't get was a good learning about marketing. So I…Continue
Added by Lenny Gomez on July 17, 2013 at 8:03am — No Comments
MaxTradeIn™, the free website that gives car owners the ability to trade in or sell their used vehicle by selecting local dealers to compete for their business, is expanding with a new service that lets participating dealers place actual…Continue
Added by Shawn Schwegman on July 17, 2013 at 5:18am — No Comments
There's an exciting thing that can happen when you first start advertising on social media. The organic measures of exposure are quickly fading away, so when you get that first boost of exposure as a result of spending very little money, it can become addicting.
It's a trap. Overexposing at the wrong time to the wrong people can…Continue
Added by J.D. Rucker on July 16, 2013 at 9:44pm — No Comments
Black Book Lender Solutions analyzed historical vehicle segment data and has developed projected retention levels for the next 12 to 24 months. Below is the breakdown of projected retention across all 24 segments, with analysis of the segments expected to outperform and underperform.
Pickups Remain Strong
Compact, Mid-Size and Full-Size Pickups have all enjoyed strong retention during…
Added by John Sternal on July 16, 2013 at 5:00pm — No Comments
Hello everyone. I was recently approached by a cars.com rep who had a new feature in a form of an email blast. They told me for a certain price, they can contact 10,000 customers that were interested in a manufacturer I selected.
I had a question at first that went unanswered...
Where are you getting these customers and email addresses?
My initial thought was that cars.com is pulling every prospect that submitted a lead on their website and basically charging me to send…Continue
Your website can produce up to 600 more leads every month. I'll show you how to get customers who may be on the fence to contact your team in this week's Think Tank Tuesday. There's no reason you shouldn't be using this tool on your website. Don't miss out on hundreds of quality leads and watch Think Tank Tuesday right now!…Continue
Added by Paul Potratz on July 16, 2013 at 11:39am — No Comments
Being in the automotive industry for some time now, nearly 8 years, I remembered back to the days when I first started. I was 20 years old, fresh out of college, trying to take over the world - one phone call at a time. The company I was with at the time, didn't have the luxury of having the finer things that other automotive companies had. We had a pad, paper, and IF our website company offered a FREE CRM, we had that too. A few years went by, I saw myself begin to progressive and…Continue
Added by Martin L D'Amato on July 16, 2013 at 10:10am — No Comments
Sponsorship regularly extends beyond digital channels to the entire marketing ecosystem, according to a new eMarketer report, “Online Sponsorship: Defining, Tracking and Measuring an Amorphous Channel.” So for many marketers, sponsorship is a multichannel game, where the activity in one channel supports and leads to another.
Sponsorship can be difficult to define with a single label. It can mean logo placements, banners and…Continue
Added by Bill Cosgrove on July 16, 2013 at 9:23am — No Comments
Back in 2009, the team of Mike and Maaike, the designers behind Google’s G1 Phone among other innovations, released a concept design for the car of the future. Lost behind the futuristic glass enclosure and auto-drive capabilities were the reasons they undertook the project: “Freed from the monotony of driving, we can enjoy quality time while in transit: socializing, gaming, movies, business, videocalls, web surfing, sleeping or discovering new places with powerful voice controlled search…Continue
Frequent travelers have many choices when choosing airlines. Some choose an airline for their frequent flier benefits; some for their convenient routes or frequent itineraries and some have airlines chosen for them by their companies. For many years, Delta Airlines has been at or near the bottom of almost every…Continue
Added by Mike Gorun on July 16, 2013 at 6:32am — No Comments
Bruce Kimbrell, site leader for one of the world’s most successful brands, helps dealerships solve the “Why Buy From Me?” dilemma with successful and actionable tactics to help separate their brand from the competition
Salt Lake City, UT – July 16, 2013 – DrivingSales today announced that The Walt Disney Company’s® Bruce Kimbrell, site leader for…Continue
Added by Crystal Hartwell on July 16, 2013 at 6:28am — No Comments
Added by Bill Cosgrove on July 15, 2013 at 4:08pm — No Comments