Extinction Event Sale! Every Weekend in 2011!! With some dealers, that’s the business they are in, and they don’t even know it. And they need to adapt to instead survive! Here’s what I mean:
Extinction? Scientists say the fossil record of bones indicates several sudden mass… Continue
Added by Keith Shetterly on March 10, 2011 at 12:30pm —
US Online Advertising Market to Reach $50B in 2011
The US online advertising market will reach $50.3 billion in revenue by 2011, more than doubling 2007 levels and growing 24% annually (CAGR), as brands increase their online ad spend and publishers improve ad targeting, inventory and yield management, according…
Added by Ralph Paglia on March 10, 2011 at 12:22pm —
Boutique Technology Firm Secures Important Digital Marketing Rights
Fairhope, AL, March 9, 2011 — ScreenCrafters, a top provider of First Party Leads for automotive dealers and many other industries, announced today that the United States Patent and Trademark Office (USPTO) awarded the veteran, boutique technology firm a patent for their highly successful lead generation and delivery system. The system, sometimes… Continue
Added by Keith Shetterly on March 10, 2011 at 10:36am —
Creating an opt-in email list is as foreign to the auto industry as driving on the left side of the road but there is a place for it and in this post I'm going to share with you both the why and the how. On your dealer site the end goal is to turn surfers into leads, to get some sort of contact information whether it be an email address, a phone… Continue
Added by David Johnson on March 10, 2011 at 10:00am —
Hi ADM members!
I have some exciting news to announce. The 10th Digital Dealer® Conference & Exposition has just announced an OFFICIAL add-on to the conference.
The Digital Dealer® Workshops is an one-day intensive workshop immediately preceding the 10th Digital Dealer® Conference & Exposition to assist dealers and… Continue
Added by Arnold Tijerina on March 10, 2011 at 6:00am —
How do you get over 87,000 fans on Facebook and more than 26,000 followers on Twitter almost overnight?
Take it to the streets!
That’s what the IMG Fashion people and some high profile fashion bloggers did as part of the 2011 Mercedes-Benz Fashion Week publicity program… Continue
Added by charles bayer on March 9, 2011 at 4:18pm —
This is merely a warning to the automotive marketing industry to be careful with assisting dealers with posting ratings. We have just sent out this email to all the dealerships on our system.
"MyDealerReport.com has just detected and flagged over 500 fraudulent ratings. Check your report to see if your ratings were included. Fraud will not be tolerated and will be punished by being flagged so users can see the… Continue
Added by Vincent Peckham on March 9, 2011 at 10:39am —
Why do I love the car business?
Why do I never stop being the best that I can be?
Why do I go through the ups and downs of the… Continue
Added by Stan Sher on March 9, 2011 at 7:49am —
Paid search ads tend to be overlooked…
Added by TERRY GIBSON on March 9, 2011 at 7:21am —
Digital Marketing Director
Added by Ken Beam on March 9, 2011 at 5:41am —
If you have a customer that scores a 620 and wants to buy a 2004 pickup with 114k miles on it we can get you 72 months.
If you have a customer that scores a 0 but has a home and some job time, that would be us. We fund up to 120% and have rates as low as 4% for better scoring customers. No dealer agreement, after the approval we FedEx you a check. Contact me and I will send you… Continue
Added by Alan Ault on March 8, 2011 at 4:14pm —
Hi to all ADM members!
Just wanted to give everyone a quick update on the 10th Digital Dealer Conference & Exposition. There's only 41 days until the conference so don't delay in registering!
We keep confirming speakers daily so make sure to keep an eye on the speakers page of our website.
In fact, your… Continue
Added by Arnold Tijerina on March 8, 2011 at 2:49pm —
As pointed out by JD Power and Associates, the automotive industry is continually challenged by fewer new cars sales and decreased service traffic. In understanding the impact these two situations have on the bottom dollar, car dealerships are forced to evaluate all processes related to sales and service retention.
Sales and service retention programs… Continue
Added by Stacy Mueller on March 8, 2011 at 10:27am —
How to Optimize your Dealer Website in Five Minutes a Day
John Goad is the SEO Quality and Process Manager for ADP Digital Marketing
We won’t mince words: If you’re a dealer still dragging your feet about keyword optimization, it’s time to jump in… Continue
Added by Cobalt on March 8, 2011 at 9:41am —
The keys to the kingdom lie in the palms of those who have the latest and greatest that technology has to offer. This holds true for the automotive industry.
What does innovative technology have in common? It makes life easier. Pick up your Smartphone and you can browse the web, obtain turn-by-turn directions via GPS and send a picture of your newborn to the grandparents across country.
Automotive technology should be able to perform the same number of functions as today's… Continue
Added by Joseph Little on March 8, 2011 at 9:36am —
This is an excellent use of 'info-graphics' by Dr. Hans Rosling.
Depicts evolution of past 200 years of world population and wealth.
Added by Jae Chang on March 8, 2011 at 7:31am —
Ever get that sinking feeling that your auto dealership's website looks just like every other dealership's site? You're not alone--just look at every other dealership using some generic provider for their site. A website refresh is going to take a substantial amount of time and development, but if you can edit the text content, there are some things you can do now to help your website rank higher in search and keep your visitors on the pages.
Here are four simple tips for writing… Continue
Added by Paul Potratz on March 8, 2011 at 7:30am —
For Today's Dealership, One Website Is Simply Not Enough To Remain Competitive!…
Added by Ralph Paglia on March 8, 2011 at 6:00am —
Added by Jae Chang on March 7, 2011 at 8:01am —
Auto Dealer Electronic Uplist The Next Up® Reaches Milestone of 100 Installations;
Growth based on Results and Word of Mouth
Anaheim, CA, March 7, 2011 – The Next Up®, an electronic uplist designed to manage the sales activity of automobile dealership… Continue
Added by sara callahan on March 7, 2011 at 5:24am —