Professional Community for Car Dealers, Automotive Marketers and Sales Managers
What were the best selling cars of 2012 in the UK? There were some familiar faces in the sales charts last year, from the BMW 1 and 3 Series, through to the Volkswagen Polo and Golf. These, and other cars, have been popular for their handling, reliability, space, fuel economy and green credentials. Some of the best car models sold last year combined efficiency with comfort, with the Vauxhall Corsa and the Ford Fiesta proving particularly popular with the British public. The best…Continue
Added by Sophie Wiggins on May 28, 2013 at 3:40am — No Comments
Ad execs think online video ads are equally or more effective than television…Continue
We all have listened to the untrained sales professional or Internet Coordinator spend half an hour selling the car to a customer over the phone; and the worst part about it is once he/she gives away all the info the majority of the time you never see the customer show up that he/she was talking to. …Continue
Suddenly out of nowhere “content marketing” has emerged as the absolute hot new thing that will make your brand or dealership a household name.
All the marketing gurus are spruiking this phenomenon in their blogs, webinars, social media pages and wherever they can…Continue
Added by charles bayer on May 27, 2013 at 7:06pm — No Comments
I just got through reading “Is the dealership sales call center obsolete?” on autonews.com. I got the article…Continue
I made a quick video about VSEO for my website. It is just a basic overview. I thought that it might be interesting for my ADM peers. Cheers!
Added by Pierce Plam on May 27, 2013 at 2:33pm — No Comments
"Second place is a set of steak knives."
When Alec Baldwin's character lectured the sales team in Glengarry Glen Ross, he made it clear that the winner was the one on top, that everyone else was lucky to have a job, and that if they continued to perform the way they did they wouldn't have a job for much longer. The same holds true in social media. If you're not…Continue
Added by J.D. Rucker on May 27, 2013 at 6:00am — No Comments
Recently, I have been playing around with various tools in order to increase how BDC departments connect with their internet leads. It has been painful to watch BDC coordinators solely rely on the telephone that the dealership provides. At one dealership I asked for an investment of a mobile phone…Continue
There has been plenty of controversy about cars.com and other vendors taking dealers inventory and feeding them to some really nasty anti-dealer sites such as cargurus.com. I believe that Jim Ziegler has done a great job standing up for the automotive retail community by fighting for what is right. I am…Continue
Added by Stan Sher on May 26, 2013 at 10:41pm — No Comments
Why Should Car Dealerships Train? - Automotive Sales - Car…Continue
Added by Sean V. Bradley on May 26, 2013 at 4:58pm — No Comments
If you are a dealer or business owner, are you proud of each and every one of your employees? Are you confident that they represent your business well and are customer service oriented?…Continue
Added by Bill Cosgrove on May 26, 2013 at 11:00am — No Comments
What legally defines a merchant who uses a self-funded, in-house financing program? Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.
They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes…Continue
Facebook has a promise that it has made to businesses. It’s not an official promise in writing anywhere on the site. It’s an implied promise. “We have the attention of the masses. If you want to get in front of them, we’re the biggest game in town.”
The unfortunate reality is that the majority of businesses, particular small and…Continue
If you are a business that has a Facebook page, then you already know building a community on the page does…Continue
Ok, so I chose to post this picture for 2 reasons. 1) To prove that I in fact had hair at one point of my life and, 2) it fit perfectly with the topic of this artcle.
I first learned the term “Dialed in” when I worked…Continue
Added by Michael Cirillo on May 25, 2013 at 7:52am — No Comments
Commitment. It means different things to different people. When it comes to social media marketing and Facebook in particular, it means making the choice to work hard, keep going, and stay disciplined.
Facebook is extremely fickle. Its algorithm relies on momentum, something that dies…Continue
Added by J.D. Rucker on May 25, 2013 at 6:00am — No Comments
On June 5th, I will be presenting a webinar called “Beyond the Basics: 5 Myths and 10 Rules for Advanced Social Media Mastery“. It might as well be called, “Stop the madness because the social media world is going down a dark path.”…Continue
Added by J.D. Rucker on May 24, 2013 at 6:00am — No Comments
Something that both concerns and frustrates me is the internet secret shopper program.
It's not that I have a problem with the concept, but I find the execution to be laughable. Having experience with only a few manufacturers' secret shopper programs, I readily admit that there may…Continue
...In social media that is. And to be really specific, on Facebook, Twitter, and Pinterest. Some 81% of moms would buy more from a brand if rewarded, and over 50% are willing to engage with a brand on Facebook and other social media platforms if provided incentive, according to a recent report.…
Added by Ketty Colom on May 23, 2013 at 12:30pm — No Comments