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All ADM Member Blog Posts (11,167)

Are Dealers Getting Closer to embracing Transparency?

As many people, companies and dealerships are finding out there are no more secrets on the Internet.  A Digital Air Strike study indicated 69% of consumers said dealership reviews had an impact on which dealers they visited.   Is it time to convey how you really treat your customers?   I invite you to watch this video about how the world is becoming more open.   It's not specifically about auto retailing but you will see the connection.




Added by Mark Dubis on September 21, 2012 at 10:20am — 1 Comment

Live Chat: What Auto Dealers Need to Know to Get It Done Right

Regional Director of sales for ActivEngage  Discusses Live Chat: What Auto Dealers  Need to Know to Get It Done Right 

DETROIT, MI – SEPTEMBER, 2012 – Ralph D. Ebersole, a regional director of sales for ActivEngage, is sharing his expertise with automotive dealers and managers about live chat: what dealers and managers need to know to get it done…


Added by Stephen Jackson on September 21, 2012 at 9:36am — No Comments

The Death of the BeBack (Fight)!

Mathematically and certainly, the BeBack Fight is dead.  JD Power shows us in the graph below that the average dealerships visited by vehicle shoppers dropped from 4.1 in 2005 to 1.3 in 2010.  Don’t expect 2012 to raise that number.…


Added by Keith Shetterly on September 21, 2012 at 9:30am — 17 Comments

PCG Weekly Education Digest - Week of September 21, 2012

Weekly Digest via PCG Digital Marketing

Brian Pasch, Latest Google Research Places Dealership Websites In Top Influencer Role

Brian breaks down the latest research from the…


Added by Mandy Saffer on September 21, 2012 at 9:15am — No Comments

A Social Media Hiring Strategy

Social media marketing is a time-consuming endeavor, and not all of us are hip to the language of tweets and likes. But that’s okay – you can find young professionals who are already devoted to social media – and they’ll often work for free! I’m talking of course about interns, a magical breed of ambitious,…


Added by Stephen Jackson on September 21, 2012 at 8:14am — No Comments

Android or iPhone? Help select an ISM's next phone

So, here's my dilemma. I get to replace my smartphone in the next month or two.

I am an internet sales manager.  I take calls, I take photos, I check email and, of course, I have a mobile CRM tool.

I use a few apps, too.  Like vAuto, and the Chevy mobile…


Added by Joshua Michael Friedman on September 21, 2012 at 8:00am — 2 Comments

VinSolutions Recognized for Pinnacle Platform Performance and Best Integrated Website with 2012 AWA Awards

VinSolutions was selected by PCG Consulting to receive two 2012 Automotive Website Awards in the Best Website Platform category.    


VinSolutions, an industry-leading provider of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software was recognized with two Automotive Website Awards (AWAs): Pinnacle Platform Performance and Best Integrated Website.



Added by Joey Little on September 21, 2012 at 7:40am — No Comments

Gerber's Great Facebook Contest

Running contests on social media is a risky proposition. It has to be just the right idea, and it has to be handled just the right way. Today, I want to take a look at one recent contest that has completely taken over…


Added by Timothy Martell on September 21, 2012 at 6:54am — No Comments

The Digital Lunchroom

The innately complex world of …


Added by Kathleen Perley on September 21, 2012 at 6:30am — No Comments

New Google Panda Update Starts Rolling Out - SEO Practitioners on Red Alert!

For all you Google SEO freaks out there in the ADM Professional Community, here is some information about the next update to Google's Panda SERP Ranking and Indexing Algorithm from Search Engine Land.

Google’s announced that another Panda…


Added by Ralph Paglia on September 20, 2012 at 9:00pm — No Comments

AutoCon2012 Workshop - Dealer Compliance in a Digital Age

I thought ADM members would like to have access to as many of the AutoCon presentations as possible, so here's my contribution:

AutoCon2012 Workshop - Dealer Compliance in a Digital Age



Added by Jim Radogna on September 20, 2012 at 8:58pm — 2 Comments

Golf instead of baseball! The new mentality you need to have when working with todays customers

"It's a numbers game" "swing for the fences" these quotes and many others have been sung by most sales managers including myself over the years and for the most part it was true. If you've been in this business for 15 years or less aside from the past 4 years have been very…


Added by Matthew Smolik on September 20, 2012 at 10:30am — 2 Comments

Don't Forget to Change Your Twitter Header

Twitter has a new profile format. Unfortunately, most of the manufacturers haven't taken full advantage of it yet. Don't make their mistake.

Ford is one of the only ones that has already changed their's. It's not great - they picked an image that made reading the text a challenge - but at least they…


Added by J.D. Rucker on September 20, 2012 at 9:00am — 3 Comments

Change Your Culture - Become Certified Female Friendly

Added by Jody DeVere on September 20, 2012 at 7:15am — No Comments

Twitter Announces Profile Updates

On the TODAY show earlier this week Twitter SEO, Dick Costolo made a live appearance to announce updates to the Twitter experience. The changes will affect the look and feel of profiles both on and on their mobile apps for iPad, iPhone, and Android. Twitter users will now have the option of a…


Added by Timothy Martell on September 20, 2012 at 6:30am — No Comments

Why imitate when you can innovate?

An alarming trend has arisen on the Internet side of automotive sales and it is called "Email Template Theft" (ETT for short). This may be happening to your Internet sales team right now or your team could even be the guilty party. Have you ever received an…


Added by Jake Wirth on September 20, 2012 at 5:00am — 3 Comments

Independent Sales Contractors Wanted - New Product Launch

The web, online and mobile has afforded businesses the real opportunity to launch new products in an unconventional manner. Small businesses can introduce products and compete for quality sales consultants by contract before in-house staffing.

As a small business owner ready to launch our first advertising service for other businesses I have decided to make a national launch and require independent sales contractors, not an employee, to add our product to your portfolio of…


Added by Roosevelt Gist on September 20, 2012 at 4:27am — 1 Comment

New Multi-Screen World for Automotive Marketers

The New Multi-Screen World for Automotive Marketers

Today 90% of our media consumption occurs in front of a screen. As automotive consumers balance their time between smartphones, tablets, PCs and Televisions, they are learning to use these devices together to achieve their goals when it comes to buying cars and accessing vehicle related services.

Today 90% of automotive…


Added by Ralph Paglia on September 19, 2012 at 4:50pm — 1 Comment

Strategic Data

What boxer would step into the ring without having studied his opponent? 

What coach would take his team onto the field without have watched game films of their competitor?…


Added by Jeff Wardwell on September 19, 2012 at 2:30pm — 2 Comments

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