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All ADM Member Blog Posts (10,205)

Just One Internet Department Structure

Creating a basic structure for your Internet department should be one of the simplest tasks for a dealer.  Unfortunately, too many decision-makers at dealerships attempt to get in the way of how an Internet department operates.  One primary…


Added by Joe Webb on March 17, 2012 at 6:00am — 18 Comments

How Tracy Myers Handled His PR Nightmare

In business, bad press will happen. It's not a matter of if but when, be prepared. We hear it all the time, our customers have a voice, with Facebook, Twitter, YouTube and others, bad press can go viral, you better watch how you treat your…


Added by David Johnson on March 16, 2012 at 11:00pm — 18 Comments

Strategies To Increase Local Search Visibility With Retargeting

Many business owners are now aware how Google Retargeting works in conjunction with the Google Display Network (GDN).   The GDN reaches 89% of consumers who are online with banner ads.  With that reach, dealers should be thinking how to get more LOCAL consumers to visit their website.

The GDN is your Internet Billboard provider that show your banner messages on millions of website. Imagine if you could have a Billboard on every local road within 40 miles of your dealership for a few…


Added by Brian Pasch on March 16, 2012 at 3:30pm — 4 Comments

From the Trenches - Digital Vendor – How do you sell your wares?

In the dealership, we are often besieged with vendors… today they are most often Digital Marketers of some kind. 

Dealers are very busy people.  Their time is at a premium.  Smart dealers have gatekeepers who can weed out the wheat…


Added by Tom Gorham on March 16, 2012 at 2:30pm — 34 Comments

Please...Not That!

There is a statement we've all heard over the years in this industry.  When I hear it, it makes me crazy.  Now, I know that some of you will say that driving me crazy is a short trip, but this one makes me glad that I'm…


Added by John Fuhrman on March 16, 2012 at 9:30am — 5 Comments

Google to target "overoptimization"?

I saw this article on Search Engine Roundtable. It is a short, but interesting read suggesting that google is looking to crack down (yet again) on sites that have been overly optimized. The article suggests a focus on keyword stuffing and unrealistic number of back links. 

Here is the link to…


Added by David Brondstetter on March 16, 2012 at 9:30am — 2 Comments

Commodity or Original...which one are you?


Added by Leonard Buchholz on March 16, 2012 at 9:00am — No Comments

Women's Magazine Takes Note From Pinterest Success

One of PCG's writers, Mandy Saffer, came into my office and handed me Redbookmagazine.


"Look what they're doing," she said. "Inspiration Boards. But they are basically copying Pinterest."


And she was exactly right. The popular women's magazine is taking not from the most popular social network out there for women. They now have 4 pages dedicated solely to large, eye-catching images, with…


Added by Christine Rochelle on March 16, 2012 at 7:16am — 1 Comment

Digital Signage Works!

Digital Signage. By definition this term means something as variable as putting information on a screen. This is accomplished through means such as inserting a flash card into a modern computer, attaching a computer and running a slideshow, or a full blown system that is managed through third party software and may even integrate with live television.

Digital Signage is often called by other names such as Kiosk, Digital Video, Marketing Board, or Digital Thingy. But…


Added by Todd Katcher on March 16, 2012 at 7:10am — No Comments

Hawaii Anyone?

Phone Ninjas has just announced the Q2 contest and we're sending one Phone Ninja and their spouse to Hawaii! Every time a dealership employee scores a 5.0 on our program, their name will be entered in a drawing to win the trip. Score a second 5.0 and you will have two chances; you'll have an additional chance with every 5.0 scored. This includes service, parts and mystery shops.

The trip includes airfare for two, six nights lodging and $1000 in cash! If you have never been, it's…


Added by Jerry Thibeau on March 16, 2012 at 6:18am — No Comments

Training Dealers on SEO is A Waste Of Money

Steve Stauning, in his latest post on ADM representing Dealers United made this statement in regards to their selected SEO vendor to be announced on March 28th:…


Added by Brian Pasch on March 15, 2012 at 9:00am — 15 Comments

Google To Revamp Search. What are your dealership's "attributes"? Are You Semantic-Proof?



1655–65;  /span> Greek…

Added by Matt Tucker on March 15, 2012 at 7:25am — No Comments

Real deals. Big inventory. Now at your Honda dealer.


Added by Ralph Paglia on March 14, 2012 at 6:48pm — No Comments

10 Ways To CRUSH IT On LinkedIn

Building an informative and engaging LinkedIn profile can give your industry reputation a major boost and help potential clients find you. Unfortunately, many people lack complete profiles and miss countless opportunities to connect with others in the social realm. Here are ten tips to create a killer LinkedIn profile that pays…


Added by Stephen Murphy on March 14, 2012 at 3:43pm — No Comments

AVA coming to Automotive Marketing Boot Camp Vegas May 15-17

The Boot Camp guys have just announced that the folks from AVA will be demonstrating their technology at the event.  At Dealer Marketing Magazine we have been following the AVA story for a while now.  One of the dealerships we work with, Larson Automotive Group has been running AVA at…


Added by Brett Stevenson on March 14, 2012 at 3:30pm — 2 Comments

VinSolutions Sponsors Innovative Dealer Summit

Innovative Dealer Summit invites Sean Stapleton, CSO and Kendall Billman, VP of Interactive Marketing to speak at the event hosted by the Colorado Automobile Dealers Association Event


Overland Park, KS – March 14, 2012- VinSolutions, an industry-leading developer of automotive Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, is a sponsor at the Innovative Dealer Summit, organized…


Added by Joseph Little on March 14, 2012 at 1:19pm — No Comments

Picking the Best of the Best - by Steve Stauning

Picking The Best of The Best

By Steve Stauning


As some of you may know, I served as the director of ecommerce for the Asbury Automotive Group (NYSE: ABG) a few years ago. One of the most rewarding things about working for a publicly-traded MegaDealer Group was the ability to not only negotiate from a position of strength (we had over 120 franchises back then), but also the luxury of relying on a team of experts to help us always select the best of the best…


Added by Laurie Halter on March 14, 2012 at 12:01pm — 40 Comments

LoJack Corporation releases its third annual Vehicle Theft Recovery Report

LoJack Corporation (NASDAQ: LOJN) today released its third annual Vehicle Theft Recovery Report*, highlighting results from its 2011 recoveries that provide valuable information on the ongoing issue of auto theft. 

In 2011, the LoJack Stolen Vehicle Recovery System helped law enforcement in the U.S.  recover 10,261 stolen vehicles**.  Hondas topped the list of imports recovered, with the Honda Accord ranking as LoJack’s most stolen and recovered vehicle.  The Cadillac Escalade was the…


Added by Jason A on March 14, 2012 at 11:12am — No Comments

Virginia Motor Vehicle Dealer Board Meets again to discuss; VADA advises its members

Here is a link to the latest communication from the Virginia Auto Dealers Association, in the wake of the March 12 follow-up meeting, where the TrueCar issues were discussed. 

As the memo states:

"There are other issues, about which…


Added by Joshua Michael Friedman on March 14, 2012 at 10:55am — No Comments

Kevin Frye | Speaker at Digital Dealer 12 | Seven Habits of Internet Buffoons | Orlando 2012

The Seven Habits of Internet Buffoons

How to avoid the common mistakes that spell disaster for your 2012 e-commerce efforts


What can you learn from a pizza parlor, the Mercury-Gemini program, and a cat that will make you great at e-commerce? You will learn how in this entertaining and educational session that will show you that it is often not what you do that makes you great in your online efforts, but what you don’t do. Real-life examples,…


Added by Joseph Little on March 14, 2012 at 8:44am — No Comments

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