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All ADM Member Blog Posts (11,798)


Influencer
Extended Service Contract – To Buy or Not to Buy?

Whenever a new car is purchased, buyer has to make many crucial decisions, regarding the make and model of the car. Apart from these things there is one more thing that plays a vital role at the time of purchasing car, it is the service contract. This is especially relevant for those…

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Added by Brett Michael Williams on January 5, 2013 at 3:00am — No Comments

Social Metrics: To Calculate Social Marketing ROI You Need a Social Value Equation

I get a lot of questions about social marketing ROI from dealers these days. (Such as:  “How the heck do I calculate it?”)

Before delving into these questions more deeply, I suggest to them that it is a good idea to take a pass at establishing some basic metric for determining…

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Added by Joe Schwartz on January 4, 2013 at 8:00pm — No Comments

I use a Calendar to know what Facebook Updates are Coming Up

A Facebook Fan Page is a Direct Marketers "Dream Tool"; to engage their fans through a well thought out Content Marketing Strategy for Social Media.…

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Added by Lenny Gomez on January 4, 2013 at 5:47pm — No Comments

The Golden Triangle Of Community Engagement

We hear it all the time. Social media is about engagement. Social media is about building trust, communication and letting people get to know the real you. That's all fine and good but let's face it, you're an auto dealership and there isn't that much about you that's all…

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Added by David Johnson on January 4, 2013 at 1:00pm — 2 Comments


Influencer
From the Trenches - New Car Pricing Online - A Trap?

 

What is different about pricing used cars and new cars online?

 

New cars are a commodity... sometimes!  One size does NOT fit all.

 …

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Added by Tom Gorham on January 4, 2013 at 11:30am — 2 Comments


Influencer
Solid Increases Drive Positive Pricing Changes For Trucks

Here is the latest used car market report for the week of Jan. 4 from…
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Added by John Sternal on January 4, 2013 at 9:00am — No Comments

3 Bold Predictions for Video Marketing in 2013

With 2013 just beginning, it is interesting to see what practitioners see for video marketing (my favorite topic) during the coming 12 months.…

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Added by Joe Schwartz on January 4, 2013 at 9:00am — No Comments

Automotive News Cites December Sales as Momentum Builder Going Into 2013

As most people know, or at least hear about whenever car sales are bad, the auto industry is "Cyclical" by nature. This is usually used to describe how the business of auto sales are often subject to the ups and downs of various economic and systemic…

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Added by Ralph Paglia on January 4, 2013 at 6:39am — 2 Comments


Influencer
Why Every Company Needs a Journalist… for Online Marketing

Journalist

“Journalist” according to Wikipedia: “A journalist collects, writes and distributes news and other …

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Added by J.D. Rucker on January 4, 2013 at 6:00am — No Comments

David J. Long

Hello ADM friends and contacts! In the next two weeks I will be making a decision that will hopefully be my last career move. I thought that reaching out to this great network might serve to open up additional opportunities. Please message me if you know of anyone or would have an interest in speaking further. I am adding a link to introduce myself.

About /David J. Long/Industry Leader…

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Added by David J. Long on January 3, 2013 at 3:22pm — No Comments

SMS Marketing & SMS Appointment reminder for Auto car dealerships

SMS Marketing for Auto Car Dealers

SMS Marketing allow customers to request real-time information about your business via sms (text message), while putting your contact information in the customer's phone for future reference as well as allow you to capture customer's mobile number. Send opt-in customers offer, promotions, mobile coupons, service/product updates, etc via …

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Added by Susan Raj on January 3, 2013 at 12:30pm — No Comments

Leveraging Social Media in your CRM | Attention to Detail

Leveraging Social Media in your CRM | Attention to Detail



We are currently using iMagic Lab in our dealer group and they offer a great feature that I am not sure many car dealers use or understand. Now a days, CRM's have the ability to take the customers email address and scan numerous social media and websites to find them. They may be on facebook or amazon. With this information you can find any hobbies, photos, and other things…
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Added by Martin L D'Amato on January 3, 2013 at 10:59am — 7 Comments


Influencer
Quoting Without Duplicating Content

Recent Google updates have made duplicate content a bigger problem than ever before. Sites that were doing well were suddenly struck down as their content was basically the same page recycled over and over. With all the fear around duplicate content, where do quotes fit in? I mean, a quote is inherently duplicate content, but quoting has value. Any …

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Added by Timothy Martell on January 3, 2013 at 8:00am — No Comments


Influencer
Are You Building Value During Your Presentation/Demonstration?

Are you building value during your presentation/demonstration?

In Part 3 of this series I'll go over the issue of spending some time outside of work perfecting your skills.  As we know in the automotive industry when you start your…

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Added by J.R. Batchelor on January 3, 2013 at 7:45am — No Comments


Influencer
6 Steps to Make Your Website Tablet Friendly

Is your website tablet friendly? Well, it should be, A new forecast from eMarketer predicts the number of U.S. tablet users will more than double this year from 33.7 million to nearly 70 million.…

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Added by Ketty Colom on January 3, 2013 at 6:49am — No Comments


Influencer
What is Your Dealership's Personality?

It's one of the most overlooked components of a modern automotive internet marketing strategy. Some do it naturally, expressing the way they want the dealership to be perceived by customers and potential customers by instilling a unified sense of direction amongst employees, on their website, and throughout their online interactions such as on social…

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Added by J.D. Rucker on January 3, 2013 at 6:00am — 1 Comment

3 Keys to Driving Demand with Automotive Video Marketing

Here’s a principle of demand generation that hasn’t changed: High-value, engaging content moves the needle.

And when it comes to engagement, few tactics compete with online video.…

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Added by Joe Schwartz on January 2, 2013 at 6:00pm — 3 Comments

Top 15 New Year Resolutions for Marketers Serving Car Dealerships

The Infographic shown below contains the top 15 recommended action items for automotive marketing professionals going into 2013... These were developed by the exceptionally talented marketing professionals at Hubspot and are well worth reviewing with your team and/or simply working them into your daily, weekly and monthly ongoing dealership marketing tasks to be completed as indicated:…

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Added by Ralph Paglia on January 2, 2013 at 5:00pm — No Comments


Influencer
Five Types of Video to Include in Your 2013 Marketing Plan

It’s pretty well known that YouTube is the second largest search engine with more than 4 billion views per day.

While your dealership isn’t likely to produce the next “Gangnam Style” YouTube sensation, your presence on…

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Added by Josh Vajda on January 2, 2013 at 3:00pm — 13 Comments

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