Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Whenever a new car is purchased, buyer has to make many crucial decisions, regarding the make and model of the car. Apart from these things there is one more thing that plays a vital role at the time of purchasing car, it is the service contract. This is especially relevant for those…Continue
Added by Brett Michael Williams on January 5, 2013 at 3:00am — No Comments
Before delving into these questions more deeply, I suggest to them that it is a good idea to take a pass at establishing some basic metric for determining…Continue
Added by Joe Schwartz on January 4, 2013 at 8:00pm — No Comments
Added by Lenny Gomez on January 4, 2013 at 5:47pm — No Comments
We hear it all the time. Social media is about engagement. Social media is about building trust, communication and letting people get to know the real you. That's all fine and good but let's face it, you're an auto dealership and there isn't that much about you that's all…Continue
What is different about pricing used cars and new cars online?
New cars are a commodity... sometimes! One size does NOT fit all.
Added by John Sternal on January 4, 2013 at 9:00am — No Comments
With 2013 just beginning, it is interesting to see what practitioners see for video marketing (my favorite topic) during the coming 12 months.…Continue
Added by Joe Schwartz on January 4, 2013 at 9:00am — No Comments
As most people know, or at least hear about whenever car sales are bad, the auto industry is "Cyclical" by nature. This is usually used to describe how the business of auto sales are often subject to the ups and downs of various economic and systemic…Continue
Added by J.D. Rucker on January 4, 2013 at 6:00am — No Comments
Hello ADM friends and contacts! In the next two weeks I will be making a decision that will hopefully be my last career move. I thought that reaching out to this great network might serve to open up additional opportunities. Please message me if you know of anyone or would have an interest in speaking further. I am adding a link to introduce myself.Continue
Added by David J. Long on January 3, 2013 at 3:22pm — No Comments
SMS Marketing for Auto Car Dealers
SMS Marketing allow customers to request real-time information about your business via sms (text message), while putting your contact information in the customer's phone for future reference as well as allow you to capture customer's mobile number. Send opt-in customers offer, promotions, mobile coupons, service/product updates, etc via …Continue
Added by Susan Raj on January 3, 2013 at 12:30pm — No Comments
Recent Google updates have made duplicate content a bigger problem than ever before. Sites that were doing well were suddenly struck down as their content was basically the same page recycled over and over. With all the fear around duplicate content, where do quotes fit in? I mean, a quote is inherently duplicate content, but quoting has value. Any …Continue
Added by Timothy Martell on January 3, 2013 at 8:00am — No Comments
Are you building value during your presentation/demonstration?
In Part 3 of this series I'll go over the issue of spending some time outside of work perfecting your skills. As we know in the automotive industry when you start your…Continue
Added by J.R. Batchelor on January 3, 2013 at 7:45am — No Comments
Added by Ketty Colom on January 3, 2013 at 6:49am — No Comments
It's one of the most overlooked components of a modern automotive internet marketing strategy. Some do it naturally, expressing the way they want the dealership to be perceived by customers and potential customers by instilling a unified sense of direction amongst employees, on their website, and throughout their online interactions such as on social…Continue
Here’s a principle of demand generation that hasn’t changed: High-value, engaging content moves the needle.
And when it comes to engagement, few tactics compete with online video.…Continue
The Infographic shown below contains the top 15 recommended action items for automotive marketing professionals going into 2013... These were developed by the exceptionally talented marketing professionals at Hubspot and are well worth reviewing with your team and/or simply working them into your daily, weekly and monthly ongoing dealership marketing tasks to be completed as indicated:…Continue
Added by Ralph Paglia on January 2, 2013 at 5:00pm — No Comments
While your dealership isn’t likely to produce the next “Gangnam Style” YouTube sensation, your presence on…Continue