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All ADM Member Blog Posts (9,801)

Twitter Strategy: Why I Stopped Using Prescheduled Tweets

As an avid Twitter user and marketer managing over 50 accounts, mostly for dealers, I found this article fascinating because I stopped using the Hootsuite tweet scheduler about six months ago... A lot of what the author writes in this article captures the essence of why I stopped using the scheduler function. --Ralph Paglia

Why Prescheduled Tweets…

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Added by Ralph Paglia on August 29, 2012 at 7:00pm — 4 Comments

NJ VW - HUGE VW Labor Day 2012 Weekend Sales Event in New Jersey! Awesome Deals on New & Used VW`s in NJ!

***Click-the-pic below & you`ll be one step closer to the absolutely

 BEST Deal on New or Pre-Owned Volkswagen in New Jersey!~

VW-LaborDay.jpg

.
 …



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Added by Ken Beam on August 29, 2012 at 4:00pm — No Comments

Credit Approvals For Customers Are On The Rise

CUSTOMER CREDIT TURNS MORE POSITIVE

Recent Turndowns and Approvals Rate Show Possible Economic Trend

Credit worthiness means everything in car leasing, and Swapalease.com might have evidence of improving U.S. credit for consumers. Since the end of May, U.S. Bank customer approvals for taking over a car on Swapalease.com climbed to an average of 73.7%, compared with 55.5% the…

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Added by John Sternal on August 29, 2012 at 12:28pm — No Comments

Prices Still Dropping for Used Cars Across Multiple Segments

Used Vehicle Prices Continue To Drop Across Many Segments

 

Black Book editors and survey personnel continued their auction attendance gathering current market data and insight from all across the country, enabling us to make the most accurate and current Daily adjustments to the published values.

Gas prices continue to climb, this past week up another $.02 to a national average of $3.74 per gallon. The comments…

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Added by John Sternal on August 29, 2012 at 12:14pm — No Comments

What I learned from Google’s top analyst and engineer at SES

Since its inception in 1998, Google has become a powerhouse in digital marketing. At the August Search Engine Strategies (SES) Conference and Expo in San Francisco I heard Avinash Kaushik and Matt Cutts speak about how to become successful at marketing online. Going to SES with my website cohorts DealerOn was one of the most insightful experience’s I have had in e-commerce to date. I would love to share a few of those messages with you:…

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Added by April Rain on August 29, 2012 at 10:42am — No Comments

izmocars releases AOA Auto Accessories 2012 Midyear Trend Report

Protection products continue to show strength as electronics fade

 

San Francisco, CA – August 29, 2012 – According to izmocars (www.izmocars.com) just-released 2012 AOA Auto Accessories Midyear Trend Report, auto Protection products continue to outsell most other accessories in dealerships across the country.  The report, which analyzes accessories sales data from…

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Added by Crystal Hartwell on August 29, 2012 at 9:01am — No Comments

Blogging For Business The Complete Guide

If you’re involved with the marketing aspect of your web presence, then you’ve probably heard of blogging for business. Simply put, a well executed blog can be the hub of all your internet marketingefforts. Does…

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Added by Timothy Martell on August 29, 2012 at 5:00am — 6 Comments

Opinion about Google+, Reviews, and Online Reputation Management

Everyone has an opinion about how to use Google+ and posting reviews.  We see the extreme from hoping your customers post a good review to allowing the “real experts to post your reviews”.

Those of you, who finish reading this blog, will receive information many companies don’t want to tell you or just don’t know how to do.  Furthermore, your sales both repeat and referrals will increase, your branding will…

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Added by James Schaefer on August 28, 2012 at 7:18pm — 23 Comments

REBUTTAL to PCG's Google+ Local Business Reviews Article Dated 8-27-12

------> REBUTTAL <------

PCG's Google+ Local Business Reviews Article

 

Article: Google+ Local Business Reviews

Title: RADIUS Guidelines To Avoid Review Spam Penalties…

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Added by Dan Weik (pronounced wick) on August 28, 2012 at 5:37pm — No Comments

5 Popular Aftermarket Accessories and How to Sell Them.

5 Popular Aftermarket Accessories and How to Sell Them.

If you are in a dealership that has an accessories profit center you already understand the revenue potential. The fact is consumers are constantly looking for ways to personalize everything from their electronic devices like…

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Added by Ashley Poag on August 28, 2012 at 2:59pm — No Comments

Auto Dealers Taking Advantage Of More Sub-Prime Opportunities

Fewer Delinquencies Boost Sub Prime Auto Loans For Dealers



A larger number of drivers are making their auto payments on time according to Equifax and TransUnion. This will have a significant impact on auto dealers looking to secure sub-prime auto financing for customers:



TransUnion says the number of drivers late on their car payments have dropped by 25%…

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Added by John Sternal on August 28, 2012 at 1:47pm — No Comments

Simple Summer Service Email Campaign Drives Profits at Auto Dealerships

I have written several blogs in the past about the success of customer loyalty program promotions in auto dealerships. I am mainly interested in cost-effective actions that dealers can successfully use to help drive profits.

A recent Summer Service Special email promotion designed and delivered…

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Added by Mike Gorun on August 28, 2012 at 10:44am — No Comments

Call Center Best Practices Survey...

Prepping for a presentation on Call Center best practices and found a few questions that there are varied performance metrics measured...hoping to get some input from you Call Center/eCommerce Directors that may want to share.

1) How important is the 'empowerment' of the "BDC Director"? Especially with regard to input into the Floor Sales Process... what areas of opportunity lie in the…

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Added by Chip King on August 28, 2012 at 10:27am — 6 Comments

Dealers Should Market to Baby Boomers for Love and Money

The post-war generation known as the Baby Boomers has changed society in countless ways, from music to rules of social behavior. Now that their kids are adults and they are nearing or entering retirement, they’ve got enough money and leisure time to support their dream cars.

 …

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Added by Jim Fitzpatrick on August 28, 2012 at 10:22am — No Comments

The topic: Craigs List Ads - Why would you pay a vendor to make your ads?? Stop being lazy!

I see a lot of Craigs List Dealer Ads & was just sitting back having my coffee & wondering, "Why would anyone pay to have Craigs List Ads posted?"............... I mean when you think about it, it kind of defeats the idea of "FREE" listings doesn`t it?????? Think about that.............

 

Here`s a sample of a Craigs Ad that I created in 5 minutes............... and it`s FREE......

 

Don`t be lazy boys & girls........... get a little…

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Added by Ken Beam on August 28, 2012 at 9:00am — 8 Comments

Niche Social Networks Seeing Masive Growth Over The Last Year

Pinterest and Instagram, the two new kids on the block. They are niche social networks each catering to a specific gap in the market and each are growing at exponential rates. We can expect Facebook and Twitter to remain the supreme social media leaders but these alternatives are growing in popularity very…

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Added by Timothy Martell on August 28, 2012 at 7:31am — No Comments

The Big Missed Opportunity: Never neglect to log an up

There’s an elephant in the room. This particular elephant is eating your sales career lunch!

 

You know about the…

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Added by Patrick Kelly on August 28, 2012 at 5:30am — 17 Comments

New-vehicle Sales Up, but Margins are Squeezed: Enter CPO, Bringing New Profits to All!

If there is a bright spot in the economy these days, it’s the auto industry.

 …

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Added by Jeffrey Schwartz on August 27, 2012 at 4:00pm — No Comments

Are You Looking For Social ROI? It Starts With The Brand Of The Dealer Principal

The Dealer's Brand

You can have all the metrics down. You can know exactly what constitutes the bottom line but if social is…

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Added by David Johnson on August 27, 2012 at 3:00pm — 10 Comments

Notes From The GM eSummit: Think Like a Customer!

I recently had the privilege of attending the GM eSummit, where I attended workshops and presentations from the auto industry’s top minds – all focused on helping GM car dealers dominate the digital landscape. During the trip to Fort Worth, I met a ton of interesting people and learned a lot about the full range of web tools that dealers have access to. Without giving away the farm…

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Added by Stephen Jackson on August 27, 2012 at 11:56am — 1 Comment

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