Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Member Blog Posts (9,351)

Why Your Dealership's Email Templates May Be Obsolete

It is highly likely that the vast majority of emails that your dealership is sending to customers and prospective clients are being opened on a mobile device. Reports show that  mobile email clients are set to surpass desktop and webmail client usage by the end of 2012.

The reports also show that mobile email usage jumps on weekends, when most people are away from work computers. What is…

Continue

Added by Rob Fontano on June 9, 2012 at 6:34am — No Comments

Google Announces Mobile Website Guidelines and Recommendations, Finally!

It's official!  Google has finally announced guidelines and recommendations on how to build mobile websites that work best for users and Google.

Google recommends building your mobile site with a responsive design approach.  This means that your mobile site uses the same URL as your main…

Continue

Added by Ali Amirrezvani on June 8, 2012 at 9:19am — No Comments

One Solution To Plugging Leaks in Sales and Service Processes

The final keynote speaker at the 2012 Automotive Boot Camp was Patrick Kelly, President and COO of CAR-Research.  Prior to this event, I never had the pleasure to see Patrick speak. I've attended many conferences and it is an understatement that I was blown away with his passion and knowledge of the car business.

I was already familiar with the CAR-Research CRM product called "XRM", which won…

Continue

Added by Brian Pasch on June 8, 2012 at 9:00am — No Comments

NJ Volkswagen | VW Nights under the Lights with Ken Beam at Douglas Volkswagen in Summit New Jersey

 VW-Nites-1.jpg

 Crank up those speakers, grab some popcorn & enjoy the show

as Ken Beam show-and-tells you all about this very cool, absolutely awesome

2006 2.0T GTI on another episode of



"VW Nights under the Lights"



at Douglas Volkswagen in Summit New Jersey!



*This…

Continue

Added by Ken Beam on June 8, 2012 at 7:45am — No Comments

Top Blogs and News for Auto Dealers: June 4 - 8

The most trusted name in live chat brings the best blog posts and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top blogs and automotive stories from around the globe. This weekly edition – the President turns pop star, Hubspot teams up with Hootsuite, and GM makes big…

Continue

Added by Stephen Jackson on June 8, 2012 at 7:24am — No Comments

The 2012 DrivingSales Executive Summit Announces Call for Presentations

Speakers/presentations reviewed and selected by dealers; submission deadline June 29th

 

SALT LAKE CITY, UT - DrivingSales today announced that speaker and presentation proposals are now being accepted for consideration for the fourth annual DrivingSales Executive Summit (DSES). The DSES is the most authoritative event for innovative dealers, and will be held Sunday, October 21st through Tuesday, October…

Continue

Added by Crystal Hartwell on June 8, 2012 at 7:09am — No Comments

Creating an Automotive Buying Experience that Last a Lifetime

It has already been established that the most exciting time during the sales process is the delivery.  A perfect delivery can erase a debauched meet and greet, poor finance service, and the arduous negotiation over a couple of hundred dollars.  After spending hours with your customer, how do you want them to remember your dealership?

Your customer will remember your dealership every month they have to make their payment.  They will think of your dealership each time they pay for an…

Continue

Added by James Schaefer on June 7, 2012 at 1:56pm — 1 Comment

Turn Newsletters Into Leads: 5 Tips for Dealers

Turning eNewsletters into Lead Opportunities



Sending out a monthly email newsletter is not only a cost-effective method for nurturing leads, but also keeps your dealership top-of-mind, builds trust and loyalty, and encourages the right buyers to engage with your sales team at the right time. According to the Marketing Sherpa 2012 Lead Generation Benchmark Report, “On average, organizations that nurture their leads experience a 45%…

Continue

Added by Aaron Hassen on June 7, 2012 at 12:34pm — No Comments

The Power of CRM

Most every GM admits to having leaks in process and procedure. They recognize that they are losing sales each day and are working hard to improve sales however the 30-day sales clock is ticking.

Leveraging a call-center and research center ensures that Dealer Principals and General Managers can know if their processes are being followed.  They can leverage on-demand resources to pick-up leads, calls, or follow-up when the dealership staff drops the ball.  

Check out…

Continue

Added by Kurt Kubicki on June 7, 2012 at 9:55am — No Comments

DrivingSales Executive Summit 2012 Sneak Preview: Early-Bird Registration Open

Industry’s most authoritative event for innovative auto dealers expands content/format; Industry-first keynotes, 20-Group meetings and more

 

SALT LAKE CITY, UT – June 7, 2012 – Early-bird registration is now open for the fourth annual DrivingSales Executive Summit (DSES), the most authoritative…

Continue

Added by Crystal Hartwell on June 7, 2012 at 9:07am — 1 Comment

My Dad, My Pocket Knife, and His Birthday

Today is my Dad's 80th birthday.  Here is something from my personal blog at www.SouthPoet.com that I wrote for his birthday last year but still applies today.  Wanted to share it here--thanks!

My Dad, My Pocket Knife, and His Birthday…

Continue

Added by Keith Shetterly on June 7, 2012 at 7:52am — No Comments

4 Social Networks To Watch Out For

When we hear social media, most of us instinctively think of Facebook and Twitter – but new networks spring up all the time, and some have the potential to be just as popular. Below we’ve outlined the four most promising up-and-comers in the social media world. Keep your eye on these:

Klout

Social media marketers are constantly trying to find ways to measure their influence…

Continue

Added by Stephen Jackson on June 7, 2012 at 7:28am — No Comments

The Car Guy Smell

I’m very happy with what I’m doing now, but earlier this year when I was pursuing work I had a chance to interview with a very large non-automotive high-tech company that wants to do business in automotive.  For those of you that know me well, you know that I spent 18 years in high tech—IBM, Compaq, and…

Continue

Added by Keith Shetterly on June 7, 2012 at 5:00am — 9 Comments

ipod - iphone - ipad - We're Missing An I

     All this technology is becoming very popular around and among dealers.  Sales people can pull up apps and show customers all the details about a particular car in stock.  Customers can shop and research before they get to the dealership, and an Internet staff can track web visits and initiate contact with potential customers.  All at the speed of light.

     Thanks to the innovation of Steve Jobs and Apple, we can "i-anything" we want.  But there is one important ingredient to…

Continue

Added by John Fuhrman on June 6, 2012 at 7:53pm — No Comments

Umbrella Service

20120602-151540.jpg

I have to hand it to the people at Longo's Supermarket. They know how to ensure their clients have a great experience. In a previous article I wrote called If you want to stand out from the crowd, I wrote about just the type of thing I experienced…

Continue

Added by David Leger on June 6, 2012 at 7:19pm — No Comments

The Six ONLINE Steps On the Road to the Sale

The Internet has infiltrated your classic Road to the Sale—did you know that?  Think about it this way:  Would you let your salespeople lot-drop dozens of UPs without a turn?  Would you let them yell at, confuse, or manhandle your shoppers on the lot?  Or, worse yet, would you let them ignore your…

Continue

Added by Keith Shetterly on June 6, 2012 at 5:00pm — 5 Comments

Key Ingredients for the Ideal Dealer Centric Conference

Cooking is not normally my forte, but I have learned that one can create a delicious meal by practicing a proven recipe several times and with each time slowly adding your own flavor. 

 

This is the approach I have taken when planning automotive events for car dealers. It’s about finding the…

Continue

Added by Carrie Hemphill on June 6, 2012 at 4:00pm — 2 Comments

How to Attract & Retain the Best Employees

To be a successful dealer these days, there’s no getting around the fact that you have to create an excellent shopping experience for the customer. Online user reviews and increased pricing transparency mean that customers can be choosy when they are deciding from which dealership to purchase their new vehicle.

 

There are many ways to create a welcoming environment in your dealership, but all the best practices in the world won’t do a lick of good if your front-line employees…

Continue

Added by Mike Esposito on June 6, 2012 at 12:22pm — No Comments

Schedule Your Priorities, Not Prioritize Your Schedule - Sean V. Bradley



Schedule your priorities, Not prioritize your schedule

“Things which matter most should never be at the mercy of things which matter…

Continue

Added by Sean V. Bradley on June 6, 2012 at 12:05pm — No Comments

Graphic Placement Makes a Difference- Tips to Improve your Website!





More and more automotive brands are recognizing the value of live chat and OEMs such as Nissan and GM are suggesting that their dealerships use allocated funds towards chat. At ActivEngage, we are our own largest customer.  We use the very same …

Continue

Added by Ketty Colom on June 6, 2012 at 11:24am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Google Automotive Network Targeted Placement Ads

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

© 2014   Created by Ralph Paglia.

ADM Badges  |  Report an Issue  |  Terms of Service