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All ADM Member Blog Posts (9,436)

Online Reviews (Good & Bad) can help sell your vehicles…or Not

Today, more than ever, online reviews can make or break your month selling vehicles.  We can search for online reputation management companies and we will get hundreds if not thousands of opinions on how to manipulate the system of posting positive reviews.  Many of these companies state that they have a secret to help your dealership look like they are flawless.  This is done utilizing a lot of smoke and mirrors.

Studies by consumer behavior and search experts say that 7 out of 10…

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Added by James Schaefer on June 25, 2012 at 9:04am — No Comments

Gen Y: The Go Nowhere Generation?

After watching this 60 Minutes bit on The Age of Millennials, I thought to myself- oh great, apparently we are the doom of civilization. Being born in the 80’s lumped me into the Generation Y category, but I felt insulted when we were described as narcissistic praise-hounds that didn’t know how to cope with…

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Added by Ketty Colom on June 25, 2012 at 6:34am — No Comments

Billy Beane of ‘Moneyball’ Fame to Keynote 2012 DrivingSales Executive Summit

Early Bird Registration at www.DrivingSalesExecutiveSummit.com

 

SALT LAKE CITY, UT – June 25, 2012 – DrivingSales today announced that Billy Beane, the focus of the recent Academy Award nominated film ‘Moneyball,’ will keynote the fourth annual DrivingSales Executive Summit (DSES)…

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Added by Crystal Hartwell on June 25, 2012 at 5:44am — No Comments

Top Tips On Locally Targeted SEO

When dealing with your company’s SEO, you obviously want to rank highly for all relevant terms. For some companies though, it’s more important to rank well locally. A recent survey has revealed some of the most important factors when it comes…

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Added by Timothy Martell on June 25, 2012 at 4:50am — No Comments

Is This A Career?

Years ago I had the honor to be introduced to a gentleman who would change my life. He was Robert Worthington, President of Royal Oldsmobile in Stone Mountain Georgia. Bob as many knew him (I always addressed him as Mr. Worthington) had a commanding way about him. He was proud of our industry and the success of his dealership.

His pride did not come from what he had done, but rather what his managers and employees had accomplished during their years with Royal Oldsmobile. You see Mr.…

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Added by Rick Wise on June 24, 2012 at 6:34pm — No Comments

15 Steps to Sub Prime Success

What follows is nothing new, but maybe it is a re-fresher we all can use to fine tune our Sub-Prime Sales Process. Yeah sounds boring, right? Maybe it is, yet once again this was the subject of choice in a most recent 20 group meeting. So go get a beverage of choice, find a comfortable seat and start this read.

We asked 10 of our top Sub-Prime Managers to give us a blue print to success and this is what we go:

  1. Plan for the sale. If you do this you will increase your…
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Added by Rick Wise on June 24, 2012 at 6:31pm — No Comments

FB: The New Ad Network

FB: The New Ad Network

This could be scary -- or it could be a new amazing new advertising platform.

Facebook is working with Zynga to place ads on Zynga's new web-gaming platform. The advertisements are based on your Facebook history, not cookies or searching history -- but a cross section of everything you do on the web and Facebook.

For a little back-story, Zynga started out on the…

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Added by Todd Katcher on June 24, 2012 at 1:30pm — No Comments

Share Your Customer Feedback

I was struck by the simplicity of a sign in a hospital cafeteria the other day that said,

“You asked, we listened. Here are changes to our menu based on the spring survey. Keep your feedback coming.” I loved that.

The climate has shifted over the past two years where businesses are…

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Added by Glenn Pasch on June 23, 2012 at 4:34pm — No Comments

Can Your Digital Marketing Agency Serve Two Masters?



I was brought into a discussion today with a dealer who is considering hiring a new digital marketing agency.  This is a…

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Added by Brian Pasch on June 23, 2012 at 2:30pm — 13 Comments

Dealers: Sell Your Accessories Online!

How To Sell Vehicle Accessories On The Web

Customers come into your dealership all the time to buy cars as well as get their current vehicles serviced. Some also come back to buy accessories for vehicles, such as tires, parts, and customization items such as body kits and aftermarket headlights. Your Parts department loves to see these customers and help them develop an identity for their vehicles.…

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Added by Dmitriy Goroshin on June 23, 2012 at 1:30pm — No Comments

From the Trenches - Should I Speak at AutoCon2012?

 

I am a firm believer that AutoCon2012 will be the biggest event of this year, eclipsing all others including the DigitalDealer Conference.  So when I received a request to submit a Speaker's submission, I was humbled and honored at the…

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Added by Tom Gorham on June 22, 2012 at 8:30pm — 8 Comments

The new Google+ Local. What you need to know.

By now you’ve probably heard about the merger of Google Places and Google + into a new entity called Google+ Local.



Google touts the release of Google+ Local as “bringing the community of Google+ to local business owners around the world. “ They promote the fact that “with one listing, your business can now be found across Google search, maps, mobile and Google+, and that your customers can easily recommend your business to their friends, or tell the world about it with a review.”…

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Added by Ed Steenman on June 22, 2012 at 5:04pm — No Comments

Dealer Bloggers; Frequency - Social Syndication Key Traffic Drivers

Dealership Bloggers and Marketing Managers Say Content Posting Frequency and Social Media Syndication are Key Traffic Drivers

Automotive OEM and dealership based bloggers are relatively in…

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Added by Ralph Paglia on June 22, 2012 at 2:34pm — No Comments

Will Dealer Group Portal Websites Trigger SEO Penalties From Google?

I received a call yesterday from a Dealer that was negatively impacted by the Google Penguin update.  Their organic search traffic is down about 25% and they asked me to take a look at their Analytics and Webmaster Tools.

The frustrating part is that their marketing and "SEO Company" deleted the message inside of Webmaster Tools alerting the dealer that Google had some concerns about the linking strategy used by the dealership.  So without a specific message to go on, I looked…

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Added by Brian Pasch on June 22, 2012 at 9:34am — 1 Comment

Top Blogs and News for Auto Dealers: June 18-22

The most trusted name in live chat brings the top ten blog posts, trends and auto news stories right to you! We monitor industry trends, current events and the auto dealer community every week to bring you the top blogs and automotive stories from around the globe. This weekly edition – driverless cars, a foolproof blog formula, and AutoTrader goes…

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Added by Stephen Jackson on June 22, 2012 at 8:57am — No Comments

NADA University MarketINSIGHT Webinar

Join Kendall Billman, Vice President of Interactive Marketing at VinSolutions, for his MarketINSIGHT Webinar hosted by NADA University. Learn what happens behind the scenes of a dealership website. Knowing what and how your consumers search will give you powerful insight…

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Added by Joseph Little on June 21, 2012 at 2:54pm — No Comments

The Biggiest Bang for your Buck!!

 

Below I have included the robust feature set and functions of this Automotive Digital Marketing solution.  Our system makes it simple to add cars, enter price, photos, seller notes etc. one time and it goes to all of your sites.  So when you add a vehicle to your DMS you just added to all the sites…

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Added by Ray C Fowler on June 21, 2012 at 1:45pm — No Comments

Social Media Will Replace Your Dealership!

NO, it won't. I'd have to be making a humor piece to take that stand--however, I'm paraphrasing, in my title, an actual quote from a press release this week from Maritz Research:

"Contrary to the growing belief that…

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Added by Keith Shetterly on June 21, 2012 at 10:30am — 6 Comments

Facebook Lets You Pay Your Way To A Better EdgeRank

Facebook’s EdgeRank is the elusive, mystical formula that calculates whether your story is interesting enough to be featured on your friends’ newsfeeds. One site compared the EdgeRank to a credit history: It’s important, unique to each user, invisible, and no one knows exactly how it works. Mathematically stated, the EdgeRank formula would look something like…

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Added by Stephen Jackson on June 21, 2012 at 7:30am — No Comments

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