Professional Community for Car Dealers, Automotive Marketers and Sales Managers
I know that dealers are often unaware of the full content and ramifications of vendor and services contracts, and that's why the vendor's sales…Continue
Join the PCG Digital Marketing team tomorrow, May 23, at 1PM EST as they discuss advanced metrics for measuring success. Lead by Chief SEO Strategiest Matthew O'Such, this free webinar will help dealers understand how to use Google Analytics and other website platform reporting tools.
Don't miss out, click the link below to register:
Added by Brian Pasch on May 22, 2013 at 9:59am — No Comments
Here’s the sad truth about the way that most dealers are posting their inventory to Facebook. It’s not getting seen. None of it. Not at all.
Currently, there are three primary ways that dealers are posting their inventory to Facebook. The most common method is to have a tab on their Facebook page with their inventory. This doesn’t work. The…Continue
We all are aware of the fact that we only have a 11-14% connection ratio when contacting Internet leads. And we also know that the hardest part of the job for Internet Coordinators is getting people on the phone which leads to a very valid point that we must ask and that is are we maximizing…Continue
Added by J.R. Batchelor on May 21, 2013 at 7:53pm — No Comments
What is important to your business when using social networks? Is a question many companies should be asking every time they log onto their social…Continue
Added by Amanda Ryan on May 21, 2013 at 5:36pm — No Comments
Here is the latest used car market report from Black Book. Each week as we look at the most recent overall market changes, we are trying to identify any movements or consistencies in the market that will support the dealers, lenders and remarketers in their next steps in business. Is there a segment showing strength or weakness or a changing trend? This…
Added by John Sternal on May 21, 2013 at 12:46pm — No Comments
A common perception of what makes a business successful is as follows: the leader is a genius who has a vision, defines the strategy, and all the employees work to make that vision into a reality.
The reality, however, is far different. In the best-selling business book, “Good to Great: Why Some Companies Make the Leap and Others Don’t,” by Jim Collins, a team of researchers discovered that the most successful leaders focus on getting the right people on board before they set…Continue
Added by Mike Esposito on May 21, 2013 at 12:16pm — No Comments
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Added by Paul Potratz on May 21, 2013 at 11:31am — No Comments
Speakers/presentations reviewed and selected by auto dealers; Speakers deadline June 14th; DrivingSales Innovation Cup deadline June 28th; DrivingSales Best Idea Contest deadline July 12th
Salt Lake City – May 21st, 2013 – The fifth annual DrivingSales Executive Summit (DSES) is now accepting applications for speakers and presentations, as well as for its coveted Dealer Best Idea Contest…Continue
Added by Crystal Hartwell on May 21, 2013 at 8:09am — No Comments
It’s not a new idea to have one of your salespeople working the service drive. Opportunities and circumstances exist where it may be beneficial for the customer to trade-in their car that needs to be repaired. Having someone who can not only identify those opportunities but who also knows how to present it to the customer…Continue
Added by Mike Gorun on May 21, 2013 at 7:56am — No Comments
Written by: Jeremy Anwyl
A quick look at the current state of auto retailing would suggest that things are good. Tough times (and a couple of notable bankruptcies) have thinned dealer ranks. Although pressures are mounting, the manufacturers are still demonstrating discipline around production volumes. Most importantly, customers are returning to showrooms.
Add all factors together and the result is that volumes and margins on both new and pre-owned vehicles are…Continue
Added by Garry House on May 21, 2013 at 7:30am — No Comments
Lady Gaga has her Little Monsters, Justin Bieber has his Beliebers, Kiss has their Kiss Army, and your dealership has ______? Where are your fans? Musicians focus their marketing on connecting with fans, that’s nothing new, but that approach is grounded in solid business sense. A 2010 Satmetrix study found that evangelists or fans, spend 13% more than the average customer, and they refer business equal to 45% of the money they…Continue
Added by Ketty Colom on May 21, 2013 at 7:19am — No Comments
Take a look at those familiar little icons in the top right corner of the screenshot above. Four of the primary social media sites’ logos adorn a prominent position on the homepage. It’s not an uncommon sight. Some put them at the top. Other put them at the bottom. Some make them large and prominent. Others make them small and subtle. One way or another, most dealerships put…Continue
Added by J.D. Rucker on May 21, 2013 at 6:00am — No Comments
Our business culture has always been to let the customer have the last word, they are always right after all and although some of this way of doing business can still work; it doesn’t on…Continue
Added by Erin Ryan on May 20, 2013 at 9:41pm — No Comments
The importance of time is something that we must never take for granted. As we know the time that we have here on Earth is limited and it's imperative that we don't look back over our life when we get older and say "I wish I had of." I remember…Continue
Added by J.R. Batchelor on May 20, 2013 at 8:59pm — No Comments
Today’s technology has changed our expectations. We want—demand—instant gratification. Admit it, you get irritated when it takes more than two seconds to load a Web page. For dealerships, this means the race is on.
Your auto shoppers want answers right here, right now. If you become known as someone who can’t provide that, you’ll “lose the race,” as Chris Hill, E-Commerce Director for Bill Jacobs Auto Group, states. After all, quick responses are an important…
Fort Lauderdale, FL – May 20th, 2013 — AutoUSA Internet Sales Solutions (www.autousadealers.com) today introduced Shop-By-Payment for Payment ProSM, powered by DriveItNow, a patent-pending next generation payment marketing tool that offers consumers a new way to shop on auto dealer websites. When a customer visits a dealer website with Shop-By-Payment, they are given the option to search inventory based on their desired…Continue
Added by Josh Vajda on May 20, 2013 at 9:34am — No Comments
Over a year ago, in January 2012, CAR Research XRM made a public commitment to protecting both the dealer’s data and the dealer’s business interest around that data in their “Data Safety Guarantee” announcement: http://www.carxrm.com/news.php?id=1. Additionally, both I as an eCommerce Director and consultant (then) and Pat Kelly as COO of CAR Research had these things to say on video that February of 2012 at the NADA…Continue