ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Well, another automaker falls to the mighty sword of bankrupcy court. Kudos to GM for not finding a way to save this once proud & profitable little brand that they slowly and painfully destoyed over their years of inept stewardship (I am hoping my sarcasm rings clear) to the point where going out of business made more sense then selling it.
I can remember that hippo shaped Saab many years ago, with that transmission you had to press down to get it into reverse. Quirky? Yep. But…Continue
The holiday season is a great time to combine “giving” and your dealerships social media presence!
While I am sure you and your dealership have your own charities that you give to during the holidays, a sure fire way to expand your social media footprint is to contribute…Continue
Added by Jim Kristoff on December 19, 2011 at 2:53pm — No Comments
Is Google’s Advertising Destroying the Sanctity of Search Results?
by David Jackson, 12/18/2011
I recently read an interesting blog by David Jackson, who has long stated that Google's constant algorythm changes were "deliver the most relevant and useful search results possible." He's no…Continue
Added by Tom Gorham on December 19, 2011 at 10:30am — No Comments
Added by Ken Beam on December 17, 2011 at 9:13am — No Comments
In a recent survey that Auto/Mate conducted, we asked 160 auto dealer general managers and senior managers about the perceived value they were getting from their dealership management system (DMS) vendors.
The exact question was, “On a scale of 1-5, rate the overall value of your DMS (does the amount you pay seem the right amount for overall functionality, customer service and training?)”
The disparity in the answers was surprising. A couple of vendors had fewer than 10% of…Continue
Added by Mike Esposito on December 16, 2011 at 8:58am — No Comments
With every cul-de-sac lit up like Rockefeller Center, millions of sales papers advertising $3 dollar flat screen TVs at Wal-Mart (slight exaggeration), and ginormous inflatable snowmen in every mall parking lot, consumers are distracted. The biggest shopping season is in full swing and it’s easy for your dealership to get lost in the holiday shuffle. In order to compete you must take a lesson from the big retail giants like Macy’s and Bloomingdale’s. Ever wonder why they spend so much energy…Continue
Added by Ashley Poag on December 15, 2011 at 1:59pm — No Comments
Leveraging Insignia's accessories sales solution Toyota of Braintree, leads their region in accessory sales. Watch the videos below to learn how your dealership can generate realistic revenue immediately!
Added by Ashley Poag on December 15, 2011 at 1:12pm — No Comments
It was Monday December 12, 2011 and I had decided to take a nap at 4:00 PM as I had just spent an average of 14 hours per day working from my home office. I actually spent all weekend working on projects and creating more curriculums.
My nap was rather long and I slept until 8:00 PM. I woke up and looked at my cell phone only to find a voice message from a random phone number in California. I listened to the message and saw that it was one of Scott Painter's…Continue
Join me for your Free Strategy Tip of the Week. Bring your car dealership’s marketing to the next level thought the use of Video Pre-Roll to find out more: Watch…
Added by Paul Potratz on December 15, 2011 at 9:30am — No Comments
Google’s recent Freshness Updateis designed to give more weight to “fresh” website content on certain queries. Google has always rewarded fresh content, but last month’s update has given freshness even more emphasis in its ranking algorithm.
Google has been pretty clear about which searches will rely heavily on fresh content. For example:
Added by Greg Gifford on December 15, 2011 at 8:05am — No Comments
Best Chance Equity Communications from DMEautomotive automatically identifies and markets to customers “in equity” with current vehicle; helps dealers increase valuable late-model used inventory and generate new vehicle sales
Daytona Beach, FL -- December 15, 2011 – …Continue
Added by Crystal Hartwell on December 15, 2011 at 6:14am — No Comments
by: Sarah Kessler
Google+ may be less than a year old, but New York Timesbestselling author Chris Brogan is ready to crown it a game changer. His latest book, which will publish next week, is called Google+ for Business: How Google's Social Network Changes Everything.
“Everything?,” we asked Brogan. He assured us, rather indignantly, that he hasn’t made a mistake with his book’s title.…Continue
Added by Daymond Decker on December 14, 2011 at 10:17pm — No Comments
Added by Ralph Paglia on December 14, 2011 at 10:39am — No Comments
Added by TERRY GIBSON on December 14, 2011 at 10:30am — No Comments
“Blogging is the most underutilized yet powerful marketing force that dealers have at their disposal.”
That’s what automotive…Continue
Yesterday I conducted an interview with Scott Painter, CEO of TrueCar. I asked him some tough questions and he candidly provided the answers. Answers that I didn't always agree with, but he did answer my questions. I commend Scott Painter for reaching out to people like myself and Jim Ziegler.
There is no doubt that Mr. Painter is very passionate about his business. He believes in what he is doing and he's defending his vision, and I can't fault the man for attempting to…
Tonight I am in Minneapolis Minnesota and I was checking a few searches for the Morries Automotive Group, who I will be visiting with tomorrow from my iPhone.
When I searched the phrase "Morries Reviews" this is the search results page that Google displayed on my iPhone: