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All ADM Member Blog Posts (9,121)

Dealers Who Want a True Community on Social Media Have to Create It

If You Want a True Community on Social Media, You Have to Create It

To Get the Customers Truly Engaged, Marketers Have to Get Past 'Likes' and Embrace People's Passions

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Added by Ralph Paglia on April 28, 2012 at 1:30pm — 9 Comments

Consolidate ALL Your Vendor Reports Into A Single Software Tool

Dealership Data Management Tool

 

PCG Consulting will be unveiling at the 2012 Automotive Boot Camp a new…

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Added by Brian Pasch on April 27, 2012 at 5:00pm — No Comments

Google Penguin Update Recovery Tips and Advice from Danny Sullivan

Google Penguin Update Recovery Tips & Advice

EDITOR'S NOTE: Many thanks to Joe Olesh for…

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Added by Ralph Paglia on April 27, 2012 at 4:00pm — 2 Comments

The People

A great feature of VinSolutions is the Fulfillment team and their ability to enhance your current marketing programs. The team prides themselves on being One With Vin, and that pride carries over into their work. This is evident in the strong relationships built with each client, the dedication to stay on top of the latest trends and technology, as well as a round-the-clock initiative devoted to their work. It is very apparent they have a ‘your business is our business’ attitude.

You…

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Added by Joseph Little on April 27, 2012 at 2:28pm — No Comments

From the Trenches - Are you P-Interesting?

Well, here we go again.  Another up-start in Social Media to demand your time with no guarantee of…

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Added by Tom Gorham on April 27, 2012 at 1:00pm — 9 Comments

Five Steps To A More Innovative Dealership

American business was built on the foundations of innovation. The automotive industry is no exception. From Ford’s pioneering of the assembly line process to the brilliantly efficient design of the Chevy Volt, automotive companies have thrived on innovative solutions to everyday problems.

Innovation doesn’t have to come from your corporate office. Encouraging innovative thinking in your dealership can…

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Added by Stephen Murphy on April 27, 2012 at 12:30pm — 1 Comment

Six Best Ways to Create Viral Content

The importance of vital content is immense for all online marketing professionals. The ever increasing popularity of viral content is due to the fact that it can spread extremely quickly and can create backlinks in a breeze without spending much time or effort. These backlinks play a stellar role in generating a huge amount of traffic for the website by improving the search engine ranking of the website.



It is true that very few contents go viral over the web. However, it is…

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Added by Smit Shah on April 26, 2012 at 9:30pm — No Comments

Incorporate Live Chat to Decrease the Wait Time for your Service Department Customers

According to a Consumer Report Study, more and more customers are griping about their vehicle repairs. 21% of the respondents said it took longer than  expected to complete the work. As you know,…

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Added by Ketty Colom on April 26, 2012 at 2:00pm — No Comments

Consumer Perception Trumps All

This is a great blog written by our very own Kurt Thompson, who talks about the importance of consumer perception when it comes to your dealership.

In the world of advertising, the consumers perception of your product is everything and when it comes to selling automobiles, this is…

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Added by Paul Potratz on April 26, 2012 at 11:30am — No Comments

Inputs and Resolutions: Part 1 in the Series

Inputs and Resolutions

With so many options to connect your media source to your television, it can be challenging to determine the right choice and filter the clutter and sales pitches that may be thrown your way. In this entry we will address inputs and resolutions because no matter what we have heard or how hard we try, we cannot get all resolutions through every connection option. First - some simple…

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Added by Todd Katcher on April 26, 2012 at 7:00am — No Comments

Winner of the 2012 ADM Boot Camp Scholarship Announced!

Congratulations to Ashley Lopez, winner of the 2012 ADM Boot Camp Scholarship!!…

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Added by Carrie Hemphill on April 25, 2012 at 9:00pm — 9 Comments

Can You Teach an Old Artist New Tricks?

Some people in the car business haven’t seen this year’s Academy Award Winner for Best Movie--The Artist. 

As the car business comes back we have to do more with less.  As priorities go watching a silent movie--no matter how acclaimed--isn’t necessarily high on the list. 

Recently though I found the time on an 8-hour transatlantic flight.  As I watched, the parallels between Hollywood in the late 1920’s and the automotive industry in the late 2000’s were remarkable.  The light…

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Added by Jim Flint on April 25, 2012 at 3:20pm — No Comments

VinSolutions VP of Interactive Marketing, Kendall Billman Speaking at Automotive Bootcamp

VinSolutions VP of Interactive Marketing, Kendall Billman, will be speaking in Las Vegas, NV May  15 -17 for the 3rd Annual Automotive Boot Camp. This hands-on conference will provide necessary training and skills development that auto dealers need to run their business in an Internet dominated world, a must attend for auto dealers taking their dealership to the next level.  There will be over 48 workshops and plenty of…

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Added by Joseph Little on April 25, 2012 at 1:09pm — No Comments

Reaching Women Through Pinterest

Pinterest is the fastest growing social networking site since Facebook and is also one of the top three social networking sites with 59% of its users being women ages 25-44. Because of the fun, free and picture-oriented environment provided, Pinterest is an excellent way for dealers to showcase their offerings. Auto dealerships might ask themselves: why should I…

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Added by Ketty Colom on April 25, 2012 at 12:30pm — No Comments

Pinterest Skeptic or Advocate? Either way please read this

Whether you have jumped on the Pinterest wagon, waiting on the sidelines, or vehemently despise the concept, you need to take some minimal level of action regarding this site.

Similar to years ago, when Facebook, Twitter, Linkedin and others began to grow in popularity, brands needed to stake their claim on these sites.  Pinterest is no different.  Because I joined this site several months ago, nobody else can have …

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Added by George Nenni on April 25, 2012 at 11:41am — 5 Comments

The Evolution of Communication - What's Next for Dealers?

1983





Motorola introduced the first commercially available cell phone in 1983. The next year there were 12,000 cell phone subscribers. Today, 5.1 billion people around the world own a cell phone. According to an AutoTrader/Northwood University study, 17% of all dealership customers originate as telephone leads.

1997





In 1997, Microsoft released Outlook and email is introduced as a new way for computer users to connect. Today,…

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Added by Aaron Hassen on April 25, 2012 at 10:45am — No Comments

Happy 4th...Are You Planning Yet?

So you may be wondering why I am wishing all of you a Happy 4th of July. I can hear the comments..."We are just finishing up April". "Doesn't he mean Memorial Day"

No I do not. I mean are you planning for the cars you are selling only 9 weeks from…

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Added by Glenn Pasch on April 25, 2012 at 10:30am — 9 Comments

Last Day to Vote For ADM Boot Camp Scholarship Contest

Today is the last day to get your votes in for the ADM Boot Camp Scholarship Video Contest. 

We have twelve contestants eager to win this years scholarship to attend the event coming up in May, so…

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Added by Carrie Hemphill on April 25, 2012 at 10:30am — 2 Comments

First Google Goes Offline With Direct Mail, Now Facebook!

  It was January, 2011 when I first wrote about how $220 Billion Global King Kong GOOGLE goes offline with direct mail. Now, $100 Billion Global King Kong Jr FACEBOOK followed suit.



The thing that amazes me most is all the naysayers that continue to place …

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Added by Todd Vowell on April 25, 2012 at 10:00am — 5 Comments

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