Professional Community for Car Dealers, Automotive Marketers and Sales Managers
We are seeing the "Facebookification" of Twitter happening before our eyes. No longer will we see a nice, minimized feed of Tweets presented to us on our smartphones or computers with several Tweets lining top to bottom on the screen. We'll see pictures, ads, and videos taking up more space by themselves than three Tweets presented the old…Continue
Added by J.D. Rucker on November 4, 2013 at 11:30am — No Comments
Paul Johnson, a recognized automotive Internet visionary, brings strategic, operational and brand-building expertise to the recently launched LotLinx; joins Board line-up that includes former AOL, Google Automotive, Dealix and Autobytel executives
SAN FRANCISCO, November 4, 2013 -- LotLinx today announced the appointment of Paul Johnson to its board of directors. Johnson spent 13 years at Kelley Blue Book (KBB),…Continue
Added by Crystal Hartwell on November 4, 2013 at 9:31am — No Comments
The average dealership hires a salesperson and, after a brief introduction of paperwork, allows the salesperson to begin talking to and selling to their customers. Some dealerships may send the salesperson to a meeting room to watch a series of perfunctory training videos and then cut them loose on the showroom floor to sell. Either way, the day of unleashing an untrained salesperson on a well-trained customer is dead.
The days of counting on a steady stream of traffic and…Continue
Added by Mark Tewart on November 4, 2013 at 9:00am — No Comments
ALBANY, N.Y. – November 4th 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it was named one of the 2013 “Best Places to Work” in New York State’s Capital region by the Albany Business Review. This is the fourth year in a row…Continue
Added by Mike Esposito on November 4, 2013 at 7:00am — No Comments
Does your dealership have a call monitoring solution in place?
Does your dealership consistently train phone skills?
Chances are if the dealership has a large advertising budget and a proper setup for a BDC the answer is "yes". However, it is mind blowing to see how many dealerships…Continue
Added by Stan Sher on November 3, 2013 at 1:55pm — No Comments
It's that time of year, again. We're going to eat a lot of different foods that we rarely eat the rest of the year and we're going to hear a lot of predictions about the future of marketing. The future, of course, is made up of a ton of digital marketing practices. Every year, it gets bigger. Every year, there are more options.
It can actually get…Continue
Added by J.D. Rucker on November 3, 2013 at 11:00am — No Comments
Our dealership has never done an email newsletter but I'm trying to convince certain parties that it would (might) be a good idea, much like writing posts on Facebook, but sending it directly to our customers' email accounts (in the hopes that they will open before deleting).
Does YOUR DEALERSHIP do a newsletter? Monthly? Bi-monthly? Semi-monthly? Quarterly? How would you rate your success (assuming you're not hiring a 3rd party who will track the email and provide you with…Continue
Added by Cherie Price on November 3, 2013 at 10:09am — No Comments
v. vi·su·al·ized, vi·su·al·iz·ing, vi·su·al·iz·es
1. To form a mental image of; envisage: tried to visualize the scene as it was described.
2. To make visible.
In life and work,…Continue
Added by Al Mosher on November 3, 2013 at 4:30am — No Comments
Don’t worry. Women will still rule on Pinterest for the foreseeable future. That part’s not going to change. What will change is that Pinterest is edging its way into the hearts and marketing marketing toolboxes of businesses around the world, whether they’re run by men, women, or…Continue
If you read this blog, than you know the name Matt Cutts. In fact, if you’re involved with SEO in any capacity, you should know the name Matt Cutts. Here at Wikimotive, there used to be this one guy who didn’t know Matt Cutts.
He doesn’t work here anymore.
The fact is that he’s one of (if not THE) most influential figure in all…Continue
Added by Timothy Martell on November 1, 2013 at 7:00pm — No Comments
Added by Ralph Paglia on November 1, 2013 at 5:30pm — No Comments
Understanding success or failure of marketing on Facebook can be broken down to the basic element: the post. Judging the effectiveness of your posts is clear and easy with Facebook Insights.
While the platform (finally) has a robust dashboard that allows users to dive deep into the effectiveness of their page, there are three numbers to…Continue
|by Melissa Mangold, Virtual Marketing Representative…|
So far we’ve learned that link building and effective content are crucial to a SEO and Social Plan. To bring your plan home, consider your engagement. Engagement centers on your relationship and communication with influencers. Who are influencers? Bloggers, site owners, and readers. Working with these influences can help with link building.
One or two really strong links posted by someone outside of your company can improve your SEO ranking. Additionally, a…Continue
Added by Rebecca Ward on November 1, 2013 at 9:00am — No Comments
DETROIT -- Combined U.S. sales by the Detroit 3 rose 14 percent last month, helped by strong demand for sedans and pickups and an increase in showroom traffic after the partial government shutdown ended.
General Motors reported a 16 percent gain…Continue
Added by Jon Floyd on November 1, 2013 at 8:28am — No Comments
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…Continue
Added by Ketty Colom on November 1, 2013 at 7:09am — No Comments
I have interviewed 100’s of applicants for sales over the years and one thing I hear quite a bit is, “I have the gift of gab or I can talk to anyone.” In fact many people think to be a successful salesperson you must dominate the conversation. But the facts is, the successful salesperson knows this to be the opposite.…Continue
Added by Chris Younggren on November 1, 2013 at 7:00am — No Comments
Once upon a time there were two men who lived in the same forest and decided to have a contest chopping wood. The first man was in good physical shape and very muscular. The second man was in good shape but smaller in statute and wiry. They would chop wood all day and at the end of the…Continue
Added by Al Mosher on November 1, 2013 at 5:51am — No Comments
In this age of harsh Google penalties on fluff content, people are looking for increasingly exciting ways to generate real, quality content. For a lot of companies, the solution has been to start hosting more events. The benefit of events is that you get some press (along with those juicy press releases), and a good …Continue
Added by Timothy Martell on October 31, 2013 at 6:30pm — No Comments
In Britain, this year’s Click Awards run by Auto Trader found…Continue