Professional Community for Car Dealers, Automotive Marketers and Sales Managers
A brilliant and successful businessperson recently shared why he loves his angriest customers. Phil Libin, CEO and co-founder of Evernote, wrote an article for Inc. where he explained that customer feedback is…Continue
Added by Mike Gorun on August 13, 2013 at 6:28am — No Comments
Sean V. Bradley Ft. Kalina Bradley "Stop Making Excuses" Success Is In YOUR Power & Control
12 year old Kalina S. Bradley discusses insight of the "7 Habits Of Highly Effective Teens" as well as the "Secret". Kalina at age 12 has a very balanced life and a clear understanding of what success and "effectiveness"…
Added by Sean V. Bradley on August 12, 2013 at 5:49pm — No Comments
According to licensed car repair experts, here is a list of the top 5 areas where extended warranty coverage frustrates drivers the most. A new report from Polk showing the average age of today’s vehicles on the road underscores the importance of having the right vehicle service protection.
Added by Carroll Nguyen on August 12, 2013 at 4:30pm — No Comments
I recently helped a friend celebrate his retirement by choosing which new car to purchase for his next chapter in life. As it turns out, his purchase mirrors a national trend that shows ‘baby boomers’ are purchasing more new cars than younger buyers. According to a study by the…Continue
Added by Big Tom LaPointe on August 12, 2013 at 11:00am — No Comments
Are you a master or a student?
Do you know everything that you need to know to pass on your knowledge to others?
Recently, I spent four days on site at a dealer group consulting and training a brand new BDC Manager. This BDC Manager is a…Continue
That’s why looking to the past – not to the future – is the key to success…Continue
Added by Bill Cosgrove on August 10, 2013 at 8:00pm — No Comments
|by Dave Hollander, Online Marketing Manager|
The word “channel” currently has more prefixes than Lyndsay Lohan has mug shots. Or Real Housewives have silicone. You get the idea. Marketing strategies have been called…
Added by CDK Global on August 9, 2013 at 1:53pm — No Comments
It's All About Conversion.
The Importance of Identifying the Anonymous Web Visitor at the ZMOT.
Website conversion is the key to all advertising, even that which doesn't take place online. Currently, retailers who previously focused their advertising efforts on TV, radio, print, and direct mail, must now also focus on…Continue
Added by David Farmer on August 9, 2013 at 12:48pm — No Comments
Potratz was selected as a member of the inaugural Auto Remarketing Canada Power 100, an elite collection of the most influential companies in the used-car and remarketing business. The businesses selected as members of the Auto Remarketing Canada Power 100, will be featured in the fall issue…Continue
Added by Paul Potratz on August 9, 2013 at 11:38am — No Comments
All sales people need to have a monthly sales goal for themselves. They also need to know how they arrived at that specific goal. Many times, these goals are based upon their past sales performance, but past results may not be indicative of performance.
You can increase your sales by 25 percent or more. Identify what causes mental barriers that produce limited results and how to overcome them. Many barriers are caused by conditioning, circumstance and emotions. Many people…Continue
Added by Mark Tewart on August 9, 2013 at 9:00am — No Comments
In the past, car shoppers understood that they would have to trade their personal information in order to get specific information on vehicle pricing online. Today, they realize this is no longer necessary. As information has become more widely available and transparent, the consumer’s need to fill out a “Request A Quote”…Continue
Added by Myril Shaw on August 9, 2013 at 6:41am — No Comments
Since leaving Corporate America I’ve often asked “does anyone in our industry know how to communicate?” or better yet have common professional courtesy- like answering the phone or returning one’s call?
There have been countless occasions I’ve left a message for someone at a store and much to my avail get no call back, even when they’ve contacted me…Continue
Added by Carey Spillert on August 9, 2013 at 6:30am — No Comments
As dealers continue recognize the benefits of either hosted live chat or chat software managed in-house on their automotive websites, many still feel using their staff to handle the chats is their best option. With some proper planning and…Continue
Added by Big Tom LaPointe on August 9, 2013 at 4:00am — No Comments
This 1939 Buick Series 90 Limited is a rare model.…Continue
Added by Connie Keane on August 8, 2013 at 1:58pm — No Comments
Stop what you’re thinking – I am not casting a slur at the new green pea.
Rather, I’m talking about a selling strategy that leverages the left hemisphere or analytical side of the brain to improve the monthly sales tally.
The right side of the brain just doesn’t get it. Right-brained selling goes into panic at month end. It furiously telephones every potential be-back and lost sale from the prior 29 days. By this time, the sales desk has penciled so sharply there’s little left…Continue
As I’m sure you’re aware, this week saw the annual return of Shark Week on the Discovery channel. In its 26th season, the summer-event has gained a cult-like following for the Discovery Channel. According to the…Continue
Many times people say they don’t like to negotiate; yet, they still shop around and never pay full MSRP. Most people act in their own best interest. And most people who say they don’t like negotiating, actually still want to.
There are three things you should always listen to in this…Continue
Added by Mark Tewart on August 7, 2013 at 7:00am — No Comments
It happens every year during August, no I’m not talking about back to school shopping. I’m talking about Shark Week! First conceived in 1987, this has been cable’s longest-running promotion and spurred comedic parodies of the like. While other networks have tried to replicate the success of Shark Week, none have…Continue
Added by Ketty Colom on August 7, 2013 at 6:30am — No Comments
In my career in the automotive industry, I got involved in conferences fairly early. I’ve attended many conferences in my life as an Internet Director, as a vendor employee working a booth to helping with marketing and organization for the conference itself. I’ve done everything from…Continue
Added by Arnold Tijerina on August 7, 2013 at 6:09am — No Comments
According to the latest research, women account for over two-thirds of all dealership service visits. Women-Drivers.com, the leader in capturing dealer reviews from women about their dealership experience, has reported the mid-year top auto brands in 'Service'. Scores are measured in WSI® or Women Satisfaction Index on a scale of 5.0…Continue
Added by Anne Fleming on August 6, 2013 at 2:09pm — No Comments