Professional Community for Car Dealers, Automotive Marketers and Sales Managers
As an avid Twitter user and marketer managing over 50 accounts, mostly for dealers, I found this article fascinating because I stopped using the Hootsuite tweet scheduler about six months ago... A lot of what the author writes in this article captures the essence of why I stopped using the scheduler function. --Ralph Paglia
***Click-the-pic below & you`ll be one step closer to the absolutely
BEST Deal on New or Pre-Owned Volkswagen in New Jersey!~
Added by Ken Beam on August 29, 2012 at 4:00pm — No Comments
CUSTOMER CREDIT TURNS MORE POSITIVE
Recent Turndowns and Approvals Rate Show Possible Economic Trend
Credit worthiness means everything in car leasing, and Swapalease.com might have evidence of improving U.S. credit for consumers. Since the end of May, U.S. Bank customer approvals for taking over a car on Swapalease.com climbed to an average of 73.7%, compared with 55.5% the…
Added by John Sternal on August 29, 2012 at 12:28pm — No Comments
Used Vehicle Prices Continue To Drop Across Many Segments
Black Book editors and survey personnel continued their auction attendance gathering current market data and insight from all across the country, enabling us to make the most accurate and current Daily adjustments to the published values.
Gas prices continue to climb, this past week up another $.02 to a national average of $3.74 per gallon. The comments…
Added by John Sternal on August 29, 2012 at 12:14pm — No Comments
Since its inception in 1998, Google has become a powerhouse in digital marketing. At the August Search Engine Strategies (SES) Conference and Expo in San Francisco I heard Avinash Kaushik and Matt Cutts speak about how to become successful at marketing online. Going to SES with my website cohorts DealerOn was one of the most insightful experience’s I have had in e-commerce to date. I would love to share a few of those messages with you:…Continue
Added by April Rain on August 29, 2012 at 10:42am — No Comments
Protection products continue to show strength as electronics fade
San Francisco, CA – August 29, 2012 – According to izmocars (www.izmocars.com) just-released 2012 AOA Auto Accessories Midyear Trend Report, auto Protection products continue to outsell most other accessories in dealerships across the country. The report, which analyzes accessories sales data from…Continue
Added by Crystal Hartwell on August 29, 2012 at 9:01am — No Comments
If you’re involved with the marketing aspect of your web presence, then you’ve probably heard of blogging for business. Simply put, a well executed blog can be the hub of all your internet marketingefforts. Does…Continue
Everyone has an opinion about how to use Google+ and posting reviews. We see the extreme from hoping your customers post a good review to allowing the “real experts to post your reviews”.
Those of you, who finish reading this blog, will receive information many companies don’t want to tell you or just don’t know how to do. Furthermore, your sales both repeat and referrals will increase, your branding will…Continue
------> REBUTTAL <------
PCG's Google+ Local Business Reviews Article
Article: Google+ Local Business Reviews
Title: RADIUS Guidelines To Avoid Review Spam Penalties…Continue
Added by Dan Weik (pronounced wick) on August 28, 2012 at 5:37pm — No Comments
If you are in a dealership that has an accessories profit center you already understand the revenue potential. The fact is consumers are constantly looking for ways to personalize everything from their electronic devices like…Continue
Added by Ashley Poag on August 28, 2012 at 2:59pm — No Comments
Fewer Delinquencies Boost Sub Prime Auto Loans For Dealers
A larger number of drivers are making their auto payments on time according to Equifax and TransUnion. This will have a significant impact on auto dealers looking to secure sub-prime auto financing for customers:
TransUnion says the number of drivers late on their car payments have dropped by 25%…
Added by John Sternal on August 28, 2012 at 1:47pm — No Comments
I have written several blogs in the past about the success of customer loyalty program promotions in auto dealerships. I am mainly interested in cost-effective actions that dealers can successfully use to help drive profits.
A recent Summer Service Special email promotion designed and delivered…Continue
Added by Mike Gorun on August 28, 2012 at 10:44am — No Comments
Prepping for a presentation on Call Center best practices and found a few questions that there are varied performance metrics measured...hoping to get some input from you Call Center/eCommerce Directors that may want to share.
1) How important is the 'empowerment' of the "BDC Director"? Especially with regard to input into the Floor Sales Process... what areas of opportunity lie in the…
The post-war generation known as the Baby Boomers has changed society in countless ways, from music to rules of social behavior. Now that their kids are adults and they are nearing or entering retirement, they’ve got enough money and leisure time to support their dream cars.
Added by Jim Fitzpatrick on August 28, 2012 at 10:22am — No Comments
I see a lot of Craigs List Dealer Ads & was just sitting back having my coffee & wondering, "Why would anyone pay to have Craigs List Ads posted?"............... I mean when you think about it, it kind of defeats the idea of "FREE" listings doesn`t it?????? Think about that.............
Here`s a sample of a Craigs Ad that I created in 5 minutes............... and it`s FREE......
Don`t be lazy boys & girls........... get a little…Continue
Pinterest and Instagram, the two new kids on the block. They are niche social networks each catering to a specific gap in the market and each are growing at exponential rates. We can expect Facebook and Twitter to remain the supreme social media leaders but these alternatives are growing in popularity very…Continue
Added by Timothy Martell on August 28, 2012 at 7:31am — No Comments
You know about the…Continue
Added by Jeffrey Schwartz on August 27, 2012 at 4:00pm — No Comments
The Dealer's Brand
You can have all the metrics down. You can know exactly what constitutes the bottom line but if social is…Continue
I recently had the privilege of attending the GM eSummit, where I attended workshops and presentations from the auto industry’s top minds – all focused on helping GM car dealers dominate the digital landscape. During the trip to Fort Worth, I met a ton of interesting people and learned a lot about the full range of web tools that dealers have access to. Without giving away the farm…Continue