Professional Community for Car Dealers, Automotive Marketers and Sales Managers
According to AutoMD.com, more than three-quarters of respondents to a 2012 car-buying attitude survey found that “78% now say that 10+ years (or until it dies) is the appropriate vehicle lifespan. Most telling is that over half say that a better economy would not change their habit of holding onto their vehicle longer.”
You may feel shackled by this reality, but in fact you have much control over how the buy cycle influences your dealership. I can make such a statement because this…Continue
Added by Jeff Cotton on March 4, 2014 at 8:30pm — No Comments
Do you set yourself apart from the competition? With increased competition and market demand, it is imperative that dealers engage in unique marketing strategies that highlight their brand. The days of having the largest blow up animal and the highest balloon are over, and now is the time to capitalize on a diverse marketing strategy that increases exposure and engagement.
The ideal way to differentiate yourself is by distributing complimentary spending across all of your marketing…Continue
Added by Rebecca Ward on March 4, 2014 at 11:30am — No Comments
Do you want to grow your business without working more? Find out ways to move the rocks in the road that are stopping you from moving forward. That's this week's tip on Think Tank Tuesday.
Added by Paul Potratz on March 4, 2014 at 8:49am — No Comments
Part of my life was spent in Southeastern Oklahoma. I remember teenage boys coming to the ranch dressed in their "good jeans" with a tucked-in "nice shirt" and driving their daddy's "dress truck". The purpose was to show my aunties and uncles, that they were gentlemen and worthy of the responsibility of the social company of the young…Continue
Added by Stephanie Young on March 4, 2014 at 8:30am — No Comments
I’m sure you’ve heard the phrase “Work your pay plan.” It doesn’t matter whether you held a position in sales, service, or parts, this advice has always been considered good. Towards the end of the month, when Sales Managers need those extra units sold on the weekends in order to hit bonuses from the…Continue
Added by Mike Gorun on March 4, 2014 at 7:38am — No Comments
Probably just about all of you have seen this sign flashing
Apple has just released its latest “Play” into the automotive sphere.Continue
Here is this week's Used Car Market Report with analysis from Ricky Beggs and Black Book. Judging from the overall comments Black Book received this past week and the ultimate level of adjustments based on the auction results and…Continue
Added by John Sternal on March 3, 2014 at 9:02am — No Comments
KPA Consultant, Southeast District
First impressions can mean everything especially when dealing with a regulatory inspection. If your manifests and documentation are orderly, the impression given to an Inspector is that the rest of your business is also in order. It also indicates that you pay close attention to the details involved in maintaining a safe and environmentally compliant business. Proper documentation also gives evidence of compliance as it…Continue
Added by Rebecca Ward on March 3, 2014 at 7:30am — No Comments
ALBANY, N.Y. – March 3rd, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that DealerSocket, a leading provider of Customer Relationship Management (CRM) software to auto retailers, has completed integration with Auto/Mate's dealership management system (DMS). Dealers using both Auto/Mate and DealerSocket solutions will benefit from improved sales efficiency with real-time, bi-directional updates of customer, vehicle…Continue
Added by Mike Esposito on March 3, 2014 at 7:26am — No Comments
Social marketing may be the next best thing but, like all successful next generation solutions, it is built on the foundation of proven old school wisdoms. Word of mouth advertising pre-dates today’s technology driven social marketing as a proven way to build a business. The fact that people like to do business with people they like and that trust is the foundation for any transaction is a reflection of human nature which is the basis for long term business…Continue
Added by Philip Zelinger on March 2, 2014 at 2:51pm — No Comments
I want to congratulate an automotive marketing firm that helped the film SON OF GOD become #1 in the box office on opening night with a fraction of the budget of the big Hollywood blockbusters.
The film came in at #2 as of Saturday night, with box office ticket sales. It doesn't surprise me at all that Automotive marketers knew how to generate sales on…
It has been established that Crypto Currencies, Digital Gold, etc are HOT. A dealership could gain from that by displaying prices in AUTOCOIN. AutoCoin.org has been creating a BitCoin like brand specific made to attract Automotive Buyers and Sellers. What fits the automotive industry so well, no one knows what AutoCoin is worth, unless you see the last trade. A customer will have to ask "How much is that Car?" and we all know if a Customer asks how much, you have a possible…Continue
Added by Travis Mitchell on March 1, 2014 at 10:03am — No Comments
Cars, dealerships and sales people can be commodities. As a sales person, your job is to move everything you do and everything you have towards being a non-commoditized item or service. You must sell your difference.
When making a decision, customers look for deciding factors. Being able to know what the differences are and then helping the customer know what they look like, sound like and feel like is your job. Customers don’t spend an hour with you and say, “This is exactly…Continue
Added by Mark Tewart on February 28, 2014 at 9:00am — No Comments
Reading between the lines of subprime lending to infer important data about used cars.
Moody analysts Jeff Hibbs, William Black, and Mack Caldwell, published a report in late 2013 that, "Auto lenders will continue their return to higher levels of risk-taking, a trend that…Continue
Added by Scott Parrott on February 28, 2014 at 8:43am — No Comments
There is not a more cost effective way to leverage your W.I.T.T.s than by including an Onsite Community as part of your social and digital marketing mix and the advantages are real and the reasons all around us.
There is not a more cost effective way to impact your bottom line than by using your W.I.T.T.S
Crowdsourcing is the…
Added by Bill Cosgrove on February 28, 2014 at 5:53am — No Comments
Many dealers are intimidated by the concept of “customer loyalty.” The simple attempt at trying to design and implement a strategy that creates lifetime customers is certainly a daunting one. It takes a lot of work and effort to accomplish this, for sure. However, just like you train your sales…Continue
Many sales people tend to always be chasing the next customer and worrying about the next paycheck. The good news is that this is unnecessary and can be fixed forever in two years or less. Sales people can eliminate future sales and income anxiety once and for all.
What’s the key to creating freedom? It’s marketing. If you are a sales person who is waiting for your business to provide an endless funnel of prospects and buyers, you are living in a fantasy land. Even with a ton…Continue
Added by Mark Tewart on February 27, 2014 at 9:00am — No Comments
Who Deserves the Fish?
Who went the extra mile for our clients or a fellow team member? Who had a great attitude all week? Who was able to brighten up everyone's day?
During our weekly staff meetings, each team member votes for the Fish Award winner. The criteria? They display one or more of these four principles:
Play: Have fun! Make our clients feel as though they can have fun while they're here too.
Make Someone's Day:…
Added by Paul Potratz on February 27, 2014 at 7:54am — No Comments
Steve Pace, veteran of leading innovative digital marketing companies, including Dealer.com, Dealix, ResponseLogix, AutoWeb and Autobytel, to lead dealer sales initiatives for rapidly growing company
San Francisco, CA – February 26, 2014 – LotLinx, the first syndicated advertising network for automotive retailing that delivers deep-linking to VDPs on…Continue