Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Throughout the automotive marketing industry we have seen potential buyers adjust their shopping trends. Buyers have begun to migrate from traditional desktops to their smartphones and mobile devices. To support this trend, it is crucial to have a mobile strategy in place for all automotive dealers.
Danny Brown of American Express OPEN states that, “ Seventy-two percent of small business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these…
Added by Paul Potratz on January 15, 2014 at 11:18am — No Comments
The New Year is here, resolutions have been made, and we’re ready to hit the ground running. In 2014 social media still reigns in digital marketing, which means you need to know how to stay organized, relevant, and engaged. Make sure that you’re doing the following things to start off the year on the right foot with social media:
Added by Rebecca Ward on January 15, 2014 at 7:00am — No Comments
|by Shaun Kehrberg, Sr. Product Marketing Manager, Digital Advertising|
It’s that time of year again. The NFL’s Super Bowl is frequently the most watched American television broadcast yearly.…Continue
Added by CDK Global on January 14, 2014 at 1:41pm — No Comments
Do you have your contact information on your home page? Have you ever Googled your dealership? Find out why you should stop doing these two things to increase conversions. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.
Added by Paul Potratz on January 14, 2014 at 12:02pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals were up slightly in December (73.3%) compared with November levels (70%). The overall approvals rate on the year finished at 72.7%, compared with a 2012 rate of 65.3%.
Holiday lease shopping from a higher population of well-qualified…
Added by John Sternal on January 14, 2014 at 7:36am — No Comments
Its that time of year again, when we all gather in the largest building NADA find and consume everything auto. As we approach one of the biggest conferences of the year we take a look at what to expect.
Technology has the pedal to…Continue
Added by Josh Knutson on January 14, 2014 at 7:00am — No Comments
Your dealership employees are a company investment, one that should be protected. Studies found that 83 percent of 900 North American employees polled plan to seek new positions in 2014. While it can be difficult to foster employee engagement, there are solutions that create a positive work environment that drives performance as well as job satisfaction.
It is important to engage both the employee base as well as the senior leadership. HR employees are encouraged to listen and…Continue
Added by Rebecca Ward on January 14, 2014 at 7:00am — No Comments
What seemed at first to be merely a bad SEO practice, now seems to…Continue
Richard Rikess, Performance Improvement Consultant
I try to visit three to five dealerships per week, and almost every time I hold a meeting with sales consultants, I hear the same thing… “I‘ve been selling cars for 10…Continue
Added by CDK Global on January 13, 2014 at 8:00pm — No Comments
Leading web-based dealership training platform is now available to NCDA members at special rate
Salt Lake City, UT and Richmond, BC –January 13, 2014- DrivingSales University (DSU), the industry leader in online training and performance coaching, today announced that it has furthered its expansion into the Canadian market with a new alliance with the The New Car…Continue
Added by Crystal Hartwell on January 13, 2014 at 12:49pm — No Comments
Hello and welcome to this week’s Beggs on the Used Car Market Report from Ricky Beggs of Black Book. Although this is the second Monday of 2014, this is the first current market focused report for 2014. For those of you who tuned…Continue
Added by John Sternal on January 13, 2014 at 10:55am — No Comments
You've been buying advertising across multiple channels and techniques for years and you’re doing it with three hopes in mind:
Efficiency has always been the problem with attaining the best return on investment (ROI) possible.…Continue
Added by Britt Hoffmann on January 13, 2014 at 10:11am — No Comments
For Immediate Release
Visit us at Booth # 3253 at NADA Convention & Expo
ALBANY, N.Y. – January 13th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Mangold Ford, a Ford's President Award recipient for 10 years running, has greatly increased efficiencies in its accounting office while reducing overall dealership costs by switching to Auto/Mate's dealership…Continue
Added by Mike Esposito on January 13, 2014 at 9:02am — No Comments
Daytona Beach, FL – January 13, 2014 – Women and younger car owners are the most likely to give a nickname and associate a gender to their vehicles’, according to a new report from DMEautomotive. The survey on car-naming behavior…Continue
LotLinx has integrated their proprietary marketing solution into the Automotive Industry’s leading vendor neutral tracking platform for dealership executives; ROI-BOT™ provides dealers comparison of LotLinx performance against multiple digital marketing solutions
San Francisco, CA, January 13, 2014 – LotLinx, the auto industry’s first direct linking technology platform, today announced that it is bundling ROI-BOT™ Lite,…Continue
Added by Crystal Hartwell on January 13, 2014 at 7:19am — No Comments
OSHA required all employees to be trained on the new label elements and safety data sheet (SDS) format of the Globally Harmonized System (GHS) by December 1, 2013.
There will be additional requirements over the next two years as the revised Hazard Communication Standard (HCS) is fully implemented.
June 1, 2015
Chemical manufacturers, importers,…
Added by Rebecca Ward on January 13, 2014 at 7:00am — No Comments
The world changes so quickly, sometimes you just wish it could all pause for 5 minutes!Continue
Added by Joshua Pullan on January 13, 2014 at 4:00am — No Comments
Thanks to social media, the leaders of companies are often much more exposed than ever before. Not everybody uses social media regularly, especially business leaders who are too busy, too out of touch, or both. Those who are active on social media while running a company need to be sure their profile…Continue
Added by J.D. Rucker on January 13, 2014 at 3:20am — No Comments
REDWOOD SHORES, Calif. — Jan. 10, 2014 —Xtime, the leading cloud-based customer retention platform for automotive manufacturers and dealer service departments, today announced that Volvo Cars of North America will integrate Xtime ServiceTelematics into Volvo’s Connected Car platform, Sensus Connect.
At the 2014 International CES®, Volvo launched Sensus Connect, the automaker’s latest on-board infotainment, navigation…Continue
Added by Jim Leman on January 10, 2014 at 1:23pm — No Comments