Professional Community for Car Dealers, Automotive Marketers and Sales Managers
This article was released in January of 2012. I thought that it may be a good time to revisit it or give those who may not have seen it a chance to read it.
Eric Jackson, …Continue
Added by Bill Cosgrove on June 21, 2013 at 9:30am — No Comments
Millennials, who make up a large portion of current and future auto buyers (and influence even more), have serious purchase power. Yet they haven’t been…Continue
Added by Aaron Hassen on June 21, 2013 at 8:17am — No Comments
I was consulting with a potential client yesterday and started looking at their Facebook and Twitter pages. Once a day, every day, they would post a question that had very little to do with anything at all. "What was the last movie you watched?"
Once a day, every day, they wouldn't get a response from anyone. It was awkward in a…Continue
July 11th, 2013
8:30 a.m. Pacific Time/11:30 a.m. Eastern Time…Continue
Added by CDK Global on June 20, 2013 at 4:30pm — No Comments
Added by Fred Rose on June 20, 2013 at 12:51pm — No Comments
Your digital showroom is the best source for quality leads and lead generation. Your consumers are not going to third party sites to search for your dealership, they are going to search engine sites like Google. And in those search engine sites, your potential…Continue
Added by Ketty Colom on June 20, 2013 at 10:12am — No Comments
Added by Brian Pasch on June 20, 2013 at 6:41am — No Comments
For a few months now, I’ve been discussing the idea that local businesses should never fall into the trap of trying to be funny or interesting through the use of irrelevant pictures and memes. “No cat or dog pictures” has become a mantra of sorts with the concept being that businesses should try to stand out, not fit into the mix on Facebook and other social media sites.
As some have argued, there are definitely…Continue
Added by J.D. Rucker on June 20, 2013 at 6:00am — No Comments
Anyone who has worked on any Volkswagen business knows that they have some of the strictest – if not THE strictest advertising guidelines, of any automotive manufacturer.
From their dealer guidelines:
“Volkswagen Corporate Design is not a question of…Continue
Added by charles bayer on June 19, 2013 at 4:00pm — No Comments
Great article and freebie
Added by Jon Floyd on June 19, 2013 at 1:27pm — No Comments
Here is the latest used car market report from Black Book, with the results of the market from the more conventional lanes. When looking at the overall change, both cars and trucks have larger average segment declines for the week. The cars declined only slightly more at -$37 this past week compared to the -$33 the previous week. Some of the individual segments with the largest declining amounts two weeks ago were some of the smaller declining levels this past week. One of the more often…Continue
Added by John Sternal on June 19, 2013 at 12:05pm — No Comments
The average dealership in the USA has an Internet closing ratio of 8-9%.
By implementing the processes created by Marc McGurren, you dealership can consistently close lead between 16-20%. Every month!Continue
Added by Carrie Hemphill on June 19, 2013 at 11:29am — No Comments
It amazes me how the humble nature of the automotive Internet revolution for dealers from the past has changed to ego-driven displays of self-aggrandizement. It wasn’t too long ago that you would speak to dealers who were more excited to learn than they were to pound their chest and roar to the crowd about their own accomplishments.
As another Digital Dealer Conference came and went last month, I think it is time we realize that no one has the whole “Internet thing” figured out.…
Price cutting is a self-inflicted wound. Nobody holds a gun to your head and makes you cut your price. I know that many of you are thinking right now: “There is so much competition today that I can’t maintain profits,” “Everybody is giving everything away,” “The salespeople can’t negotiate,” and “Everybody knows our pricing from the Internet. “ Blah, Blah, Blah. Stop whining about price!
Only about 10 percent of buyers buy on price alone. For that 10 percent, you can decide…Continue
Added by Mark Tewart on June 19, 2013 at 9:13am — No Comments
Last week the world found out that the moon isn’t made out of cheese like all the fairy tales said, it’s actually a lime.Corona launched a fun billboard in New York City that captures the moon at the precise moment it descends onto the bottle placed on the board, in the precise shape of a lime wedge. The billboard was created after consultations with astronomists and…Continue
Added by Ketty Colom on June 19, 2013 at 6:37am — No Comments
I always equated making a sale with the basic instinctive urge to make that kill. I as I am sure many others have experienced all these emotions and perhaps without knowing why.
Most of us…Continue
Added by Bill Cosgrove on June 19, 2013 at 6:01am — No Comments
A few months ago, we confronted one of our dealers that had our website solution about why they were putting a watermark of their logo on irrelevant pictures and posting them to social media. Apparently, their social media vendor had a theory.
It was a process, really, and it went like this:
Added by J.D. Rucker on June 19, 2013 at 6:00am — No Comments
As a car dealer, you’ve been thoroughly trained on all steps of a sale from greeting through negotiation and final sale. And, you apply these steps well. But, it’s a good bet that even armed with all of your knowledge and experience there have been more than a few times when you found yourself wondering, "What happened? I thought everything was going well and yet the prospect walked out the door."
Here, you will learn unusual but highly effective tips to help you focus on signals that…Continue
Added by Anne Fleming on June 18, 2013 at 2:28pm — No Comments
If 40% traffic and nearly half of all digital leads coming from smartphones isn't enough to get you 2nd guessing the way you spend your ad budget, maybe a better understand of what's out there will. Today, there are dozens of advertising opportunities and 200k+ apps and games that your customers engage with each day. While most dealerships are content with the highly competitive PPC market, our team has been testing and validating the greater mobile ad space. There is a world of…Continue
Added by Amir Shah on June 18, 2013 at 2:08pm — No Comments