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All ADM Member Blog Posts (11,464)

The Seven Habits of Spectacularly Unsuccessful Executives

This article was released in January of 2012. I thought that it may be a good time to revisit it or give those who may not have seen it a chance to read it.

Eric Jackson

Eric Jackson, …


Added by Bill Cosgrove on June 21, 2013 at 9:30am — No Comments

Embracing the Mobile, Millennial Mindset

Millennials, who make up a large portion of current and future auto buyers (and influence even more), have serious purchase power. Yet they haven’t been…


Added by Aaron Hassen on June 21, 2013 at 8:17am — No Comments

Never Ask a Question in an Empty (Social Media) Room

Speaking in an Empty Room

I was consulting with a potential client yesterday and started looking at their Facebook and Twitter pages. Once a day, every day, they would post a question that had very little to do with anything at all. "What was the last movie you watched?"

Once a day, every day, they wouldn't get a response from anyone. It was awkward in a…


Added by J.D. Rucker on June 21, 2013 at 6:00am — 8 Comments

How Carter Motors Group Became #1 with "Why Buy" Messaging

Featured Webinar

July 11th, 2013

8:30 a.m. Pacific Time/11:30 a.m. Eastern Time…


Added by CDK Global on June 20, 2013 at 4:30pm — No Comments

Why LinkedIn is a Golden Opportunity for Your Dealership

There are now more than 225 million registered users on LinkedIn and in recent months there has been a heavy push for a new influencer program. Each day, Fortune 500 business leaders provide best practices and stories to their success. This content distribution has transformed the way people use the platform. When LinkedIn was founded in 2003 by Reid Hoffman, most people used the site to connect with current colleagues or companies they wished to join. That has all changed with …

Added by Fred Rose on June 20, 2013 at 12:51pm — No Comments

Your Website is a Goldmine!

Your digital showroom is the best source for quality leads and lead generation. Your consumers are not going to third party sites to search for your dealership, they are going to search engine sites like Google. And in those search engine sites, your potential…


Added by Ketty Colom on June 20, 2013 at 10:12am — No Comments

Your Customers Are Talking-Do You Like What They Have To Say?

Whether you asked for it or not, your customers are talking about your business online. Ask yourself: what do my potential customers see when they search for my business online?…


Added by Brian Pasch on June 20, 2013 at 6:41am — No Comments

Fine, there are Two Exceptions to the "No Cats or Dogs" Rule on Facebook

No Cats or Dogs

For a few months now, I’ve been discussing the idea that local businesses should never fall into the trap of trying to be funny or interesting through the use of irrelevant pictures and memes. “No cat or dog pictures” has become a mantra of sorts with the concept being that businesses should try to stand out, not fit into the mix on Facebook and other social media sites.

As some have argued, there are definitely…


Added by J.D. Rucker on June 20, 2013 at 6:00am — No Comments

Vine Generates Surprisingly High Engagement Rates on Twitter

Marketing Research Report Shows That Tweets With Vine Uploads Create “Surprising” Engagement Rates


Added by Ralph Paglia on June 20, 2013 at 1:39am — 10 Comments

Crisis, what crisis?!

Anyone who has worked on any Volkswagen business knows that they have some of the strictest – if not THE strictest advertising guidelines, of any automotive manufacturer.

From their dealer guidelines:

“Volkswagen Corporate Design is not a question of…


Added by charles bayer on June 19, 2013 at 4:00pm — No Comments

Price Changes Better Than A Year Ago In Car Market

Here is the latest used car market report from Black Book, with the results of the market from the more conventional lanes. When looking at the overall change, both cars and trucks have larger average segment declines for the week. The cars declined only slightly more at -$37 this past week compared to the -$33 the previous week. Some of the individual segments with the largest declining amounts two weeks ago were some of the smaller declining levels this past week. One of the more often…


Added by John Sternal on June 19, 2013 at 12:05pm — No Comments

How To Double Your Internet Closing Ratios

The average dealership in the USA has an Internet closing ratio of 8-9%.

By implementing the processes created by Marc McGurren, you dealership can consistently close lead between 16-20%. Every month!

D ealers using Marc’s system will be…


Added by Carrie Hemphill on June 19, 2013 at 11:29am — No Comments

You Have an Internet Department? Oh Wow!

It amazes me how the humble nature of the automotive Internet revolution for dealers from the past has changed to ego-driven displays of self-aggrandizement. It wasn’t too long ago that you would speak to dealers who were more excited to learn than they were to pound their chest and roar to the crowd about their own accomplishments.

As another Digital Dealer Conference came and went last month, I think it is time we realize that no one has the whole “Internet thing” figured out.…


Added by Joe Webb on June 19, 2013 at 9:29am — 1 Comment

Automotive Sales Training - Stop Whining About Price

Price cutting is a self-inflicted wound. Nobody holds a gun to your head and makes you cut your price. I know that many of you are thinking right now: “There is so much competition today that I can’t maintain profits,” “Everybody is giving everything away,” “The salespeople can’t negotiate,” and “Everybody knows our pricing from the Internet. “ Blah, Blah, Blah. Stop whining about price!


Only about 10 percent of buyers buy on price alone. For that 10 percent, you can decide…


Added by Mark Tewart on June 19, 2013 at 9:13am — No Comments

How Corona Harnessed the Power of the Moon

Last week the world found out that the moon isn’t made out of cheese like all the fairy tales said, it’s actually a lime.Corona launched a fun billboard in New York City that captures the moon at the precise moment it descends onto the bottle placed on the board, in the precise shape of a lime wedge. The billboard was created after consultations with astronomists and…


Added by Ketty Colom on June 19, 2013 at 6:37am — No Comments

Why Entrepreneurs Are Animals—And How That Can Help You Get Ahead

I always equated making a sale with the basic instinctive urge to make that kill. I as I am sure many others have experienced all these emotions and perhaps without knowing why.

Ever regretted a business decision you made in the heat of the moment?

Most of us…


Added by Bill Cosgrove on June 19, 2013 at 6:01am — No Comments

Dispelling the Misconceptions About Massive Social Media Followings

A few months ago, we confronted one of our dealers that had our website solution about why they were putting a watermark of their logo on irrelevant pictures and posting them to social media. Apparently, their social media vendor had a theory.

It was a process, really, and it went like this:

  1. Find viral images on sites like Reddit, 9Gag,…

Added by J.D. Rucker on June 19, 2013 at 6:00am — No Comments

Optimizing Sales: The Neuroscience of Selling Trust - 3 Mindful Ways to Maximize Women Browsers into Buyers

As a car dealer, you’ve been thoroughly trained on all steps of a sale from greeting through negotiation and final sale. And, you apply these steps well. But, it’s a good bet that even armed with all of your knowledge and experience there have been more than a few times when you found yourself wondering, "What happened? I thought everything was going well and yet the prospect walked out the door."

Here, you will learn unusual but highly effective tips to help you focus on signals that…


Added by Anne Fleming on June 18, 2013 at 2:28pm — No Comments

8 Reasons To Shift Your Ad Budget To Mobile

If 40% traffic and nearly half of all digital leads coming from smartphones isn't enough to get you 2nd guessing the way you spend your ad budget, maybe a better understand of what's out there will. Today, there are dozens of advertising opportunities and 200k+ apps and games that your customers engage with each day. While most dealerships are content with the highly competitive PPC market, our team has been testing and validating the greater mobile ad space. There is a world of…


Added by Amir Shah on June 18, 2013 at 2:08pm — No Comments

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