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All ADM Member Blog Posts (10,872)

Ping-O-Matic: A Simple Way to Draw Traffic

Car Dealers and Dealership Marketing Pros can use Ping-O-Matic as a Simple Way to Draw More Traffic to Dealer Websites, Microsites and User Generated Content (UGC) Accounts and Profiles...



Written and posted to the Ping-O-Matic blog by Cheri Lucas



With a WordPress blog, you have a variety of tools to not only create content, but to share it and get your newest, freshest stuff out to your audience quickly. Ping-O-Matic is a quick and simple way to let others know you’ve… Continue

Added by Ralph Paglia on February 23, 2013 at 7:30pm — 2 Comments


Influencer
VIDEO: Scary NASCAR Nationwide crash probably injured fans (UPDATED)

8 am / Feb 24 - ESPN.com reports 14 treated onsite and released; 14 transported offsite for treatment, with 2 critical and expected to survive and NONE with life-threatening injuries

Thoughts and prayers are with…

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Added by Big Tom LaPointe on February 23, 2013 at 3:00pm — No Comments


Influencer
New Jeep Cherokee (a.k.a. Liberty successor): ugly or REALLY ugly?

As a confirmed car-guy (sorry, car-person just doesn’t have the cred), I am fairly opinionated when it comes to automotive design, and at the same time recognize that vehicles often look much better in person than in launch photos. Reference the new Mustang that I enjoyed…

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Added by Big Tom LaPointe on February 23, 2013 at 10:30am — No Comments


Influencer
Give People a Reason to Follow Your Social Media While at the Store

Carnival Stuffed Animals

Social media icons and signs that say “Like us on Facebook” or “Follow us on Twitter” aren’t nearly as common in brick and mortar stores today as they were a couple of years ago. Many companies who tried to make it work (or are still trying) found that the presence of signs didn’t do much to improve their…

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Added by J.D. Rucker on February 23, 2013 at 6:00am — No Comments


Influencer
Dealers Still Scoring after the Big Game – The Power of “Couch Top” Shopping



Tablets & smartphones create real time connection between national brand advertising and dealer opportunity.



Dealers Still Scoring After Super Bowl In what has become an annual tradition, Cobalt data scientists spent Super Bowl Sunday in the office with one eye on the game and the other on the real time pulse of shopping activity occurring on the industry’s largest automotive shopper network. Channeling our collective…
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Added by CDK Global on February 22, 2013 at 3:30pm — 3 Comments


Influencer
How to Suck at Social Media

Everywhere you turn these days there are tips, tricks, best practices and how-to material that explains what it takes to make your dealership successful in this new space. 

But in the end, they all say the same thing don't they?

In response to this, I am sharing with you what my new team put together over at SOCIALDEALER. It's a Prezi called …

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Added by Ryan Gerardi on February 22, 2013 at 1:00pm — 3 Comments


Influencer
How Apple Will Generate a Selling Rate Of Over $6,000 Per Square Foot!

Did you know within retail stores, Apple has the highest selling rate per square foot ($6,050) in the USA? That is more than double second place winner, Tiffany’s at $3,017. Why? Can car dealerships pull anything from this to improve? Maybe, let’s take a quick look:

Examination of an Apple Retail Store:…

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Added by Todd Vowell on February 22, 2013 at 11:47am — No Comments


Influencer
The Numbers are In: Leading the Pack In Leads

A quick jaunt through our reports in January proved most fruitful.  I was very excited to see that more than 20% of our customers enjoyed 30 or more appraisal leads for the month of January. The start of a new year tends to be a beleaguered time for dealerships, especially in the Northern states.. As consumers make…

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Added by Marc Fishman on February 22, 2013 at 11:36am — No Comments


Influencer
From the Trenches - Your Own Analytics vs National Statistics

 

Comparing Your Own Analytics With National Statistics …



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Added by Tom Gorham on February 22, 2013 at 11:30am — No Comments


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Monitoring Collateral Risk Gain More Importance According to New Black Book Insight

Fueled by pent-up demand and rising consumer confidence, automotive sales have increased each year since the recession. Auto lenders have played a key role, helping millions of shoppers replace their aging vehicles with a newer model from a variety of categories. However, as lenders make it easier for car shoppers to purchase and lease a growing number of cars, softening used vehicle values could pose challenges for lenders down the road.

 

As new sales volumes continue to rise…

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Added by John Sternal on February 22, 2013 at 9:03am — No Comments


Influencer
Automotive SEO Mythbusting: “You Don’t Need Content On Your Homepage”

Mythbusters

Call it human nature to mislead in order to promote a product. Call it deceitful selling. Call it ignorance. Call it whatever you want to call it, but the concept that has been being spread around the automotive industry that you don’t need content on your homepage is absolutely incorrect. In fact, the homepage is the most important page on your…

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Added by J.D. Rucker on February 22, 2013 at 6:00am — 2 Comments

CarsDirect Is Giving Away 25,000 Banner Ad Impressions & A FREE iPad Mini - To Incentivize You To FURTHER Your Education!

CarsDirect is proud to be a sponsor of the Internet Sales 20 Group, taking place March 19-21, 2013 in Dallas. This exclusive, attendance-limited workshop will showcase a panel of the most successful dealership owners, managers and industry experts who will share their secrets on what is working in today's…

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Added by Sean V. Bradley on February 22, 2013 at 3:30am — 4 Comments


Influencer
Social Media isn’t for Every Dealer but it May be for You

Here’s a stark truth that may make some of our competitors, employees at Facebook, and even some of my own employees a little upset: car dealers don’t need social media marketing to be successful. Search, proper website maintenance, display ads, reputation management, and mobile marketing may all have a…

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Added by Louie Baur on February 21, 2013 at 9:00pm — No Comments


Influencer
TAKE :30 and SMILE! Gr8 puppy commercial from Subaru

Check out this awesome puppy commercial from Subaru. Pure beauty in its simplicity. For me, reminiscent of the cool Mean Joe Green jersey commercials for Coke in the '70's.

 

 

Tom LaPointe

CarChat24

Interactive Media Manager / Industry Analyst…

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Added by Big Tom LaPointe on February 21, 2013 at 8:42pm — 2 Comments


Influencer
Did Mercedes top BMW for 2012 luxury sales crown? BENZ SAYS YES

In a classic case of "he said, she said" Mercedes-Benz U.S.A. president Steve Canon boasts that R.L. Polk registration data shows they outsold BMW in the luxury vehicle segment by more than 5k units in 2012. Regardless of which German rival truly wins the crown, it will be the second time that Lexus misses…

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Added by Big Tom LaPointe on February 21, 2013 at 8:00am — No Comments


Influencer
57% of Customers Surveyed Want to Chat

It’s a digital shopping world, we all know it. I go online to find the best products and your customers are doing the same thing.According to a recent survey by Deloitte,60% of consumers say they are going online more often to find…

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Added by Ketty Colom on February 21, 2013 at 7:00am — No Comments


Influencer
Social Trendsetters are the Ones that Brands are Reaching through Social Media

Do you remember the person who consulted with you about social media and told you that brands are having tremendous success on sites like Facebook, Twitter, and Pinterest? That's the type of person that you're reaching the most according to a report by NBCUniversal…

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Added by J.D. Rucker on February 21, 2013 at 6:00am — 1 Comment

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