Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The idea was simple. Show the shopper the discounts, rebates, and special prices in order to reduce negotiation of price and show value. It was speculated that if you don’t give the shopper something to compare the price to, then they will go to your competition to compare…Continue
When it comes to advertising today, things have changed. In some ways it’s due to social media. Oh, who am I kidding? If it wasn't for social media, most brands wouldn't be held as accountable as they are today. Even local businesses, car dealers in particular, rely on social media and review sites to tell their story beyond the cars themselves.
It's all about relationships.
Added by J.D. Rucker on March 11, 2013 at 7:00am — No Comments
Let's cut the chit chat and jump to the point of this post. Do you suck? Are your sales dwindling? Are you losing the confidence of your management? Does it feel like all of your "ups" are avoiding you to the point that you discreetly sniff your arm pits just to make sure you don't…Continue
Added by Michael Cirillo on March 10, 2013 at 11:30pm — No Comments
It is Monday evening and you are back from the 2013 NADA convention. You have travelled across the country to attend workshops and meet with vendors to review the latest and greatest products…Continue
Added by Stan Sher on March 10, 2013 at 10:41pm — No Comments
Added by Big Tom LaPointe on March 10, 2013 at 3:00pm — No Comments
It's one of the toughest decisions to make. Most who should do it are unwilling to pull the trigger. Unfortunately, mistakes made in the early days of growing a Facebook page often require you to head back to the drawing board, erase everything, and start fresh.
Most companies and marketing agencies are now aware that buying Facebook fans is an exceptionally bad idea. The quality of the fans is…
Added by J.D. Rucker on March 10, 2013 at 7:00am — No Comments
|by Shaun Kehrberg, Product Marketing Manager, Digital Advertising…|
For the most part, most dealers understand the importance of having content on their websites. They know that search engines love unique content and if they have any hope of ranking well for keywords other than their own name, they need content to help expand their reach.
Things have been changing a bit for the last…Continue
Dealers framing their inventory and the dangers that represents for VDP page views.
The practise of ‘framing’ your inventory pages seems to continue till this day in 2013 using a technology created and used many moons ago. It’s very old school, it’s bad for business and to put it bluntly, it’s just being…Continue
Added by Kevin McKillop on March 8, 2013 at 12:00pm — No Comments
Interdependence — A Better Way, A Higher Way
As children, most of us have heard that we should grow up and learn to become independent. This message was drilled into our minds by our parents, teachers and extended family members alike. What they didn’t know, and…Continue
Added by Sean V. Bradley on March 8, 2013 at 11:53am — No Comments
As you can see from the image, direct mail hasn’t changed much in the past 90 years (except for the prices!). Why should it? It works to get good looking information in front of a lot of…Continue
Here's a quick post for you (I know many of my recent posts have been pretty long).
If you have an email database of your customers and prospects and you are using Facebook advertising to promote your page or posts, there's absolutely no reason why you shouldn't be advertising directly to your database. While I don't recommend jumping in…Continue
Added by J.D. Rucker on March 8, 2013 at 6:00am — No Comments
March 7th, 2013 | ***FOR IMMEDIATE RELEASE***
From Scott Pitman, Operating Partner and Chief Evangelist – Suzuki of Wichita (and now Subaru of Wichita).
The Suzuki of Wichita family is…Continue
Autoweek reported today that Black Book data for February shows only four of the 14 styles of trucks dropped in value when compared with February 2012, with all other used trucks showing an increase during the same time frame.
According to the…Continue
Added by Big Tom LaPointe on March 7, 2013 at 4:00pm — No Comments
Let’s start with creating a BDC. We would hire women between 35-50, pay them $20 an hour to set appointments. Most of these women would be moms with kids in school so getting to the dealership by 8:00am would be no problem.
After the BDC confirms…
For the past several years, the land of hope and incredible prosperity where supercar development takes place has been a wasteland. All of a sudden, six incredible performance beasts storm onto the scene, most notably halo offerings from Italian sportscar giants, Ferrari and Lamborghini. The Italians showcased the laFerrari…Continue
Added by Big Tom LaPointe on March 7, 2013 at 8:00am — No Comments
The first Internet Sales 20 Group in Chicago was a HUGE Success!
One of the MOST exciting workshops was conducted by Sherry Hale of Dealix.
Sherry did an awesome job explaining in detail, EXACTLY how a dealer goes and sets up a POWERFUL3rd party provider strategy.…Continue
Added by Sean V. Bradley on March 7, 2013 at 7:30am — No Comments
Most infographics are designed to convey a message in a visually stunning fashion that allows the viewer to digest large amounts of information through the fastest method of transfer available: visually.…Continue