Professional Community for Car Dealers, Automotive Marketers and Sales Managers
How Often Should Your Advertising Messages Change?
► How Consistent Is Your Content?
► When Should You Update Website Sliders?
► How Long Should Campaigns Run?
► When Do You Need A New Commercial?
Do you have the type of personality that you feel you must always be changing your marketing strategy for it to work? To build your brand you need to convey a consistent message with content that is recognizable across multiple platforms. That's this week on…
Is it plausible to believe that in the not too distant future, we as consumers may only have four or five different cars to choose from? Imagine for a moment that all the fine automobiles that manufacturer’s produce today are no longer for sale at a dealership down the street. The Government today has determined those vehicles are now unsafe, too expensive or just plain subpar. You didn’t know your vehicle was wrong for you – thankfully, our Government was there to let us know our…Continue
Added by Eric Hinkle on December 10, 2013 at 9:01am — No Comments
From glasses, to watches to clothing, wearable technology is the next wave of our digital world interweaving with our automotive lives.
Technology truly succeeds when it helps us make a process or way of life more productive and beneficial and the future holds a huge market…Continue
Added by Josh Knutson on December 10, 2013 at 8:31am — No Comments
Daytona Beach, FL – December 10, 2013 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, today launched Driver Connect 2.5, an innovative upgrade to its leading…Continue
Added by Crystal Hartwell on December 10, 2013 at 7:39am — No Comments
How easy is it to do business with your business? How easy is it to get help? …resolve a problem? …answer a question? The answer to those questions is probably that you don’t know because you’ve never tried to do any of those things.
Want a real report card on how your staff is doing? Try being your own…Continue
It seemed that Google had all but given up on keeping PageRank up to date.
In the past year, it had only been updated a single time, back in February of 2013. Well, the long PageRank drought it now over, because as an early Christmas present, Google has updated PageRank across the web. Let's take a look at how the new PageRank landscape…Continue
Hello and welcome to this week’s Used Car Market Report from Ricky Beggs and Black Book. The Thanksgiving holiday and Black Friday are well behind us and we have had a full week of retail and wholesale activity to…Continue
Added by John Sternal on December 9, 2013 at 1:21pm — No Comments
What if shoppers walked onto your lot and asked you to hold their hand through the car buying process? Wouldn’t that make things easier? It would certainly be easier than getting by the 'just shopping' and 'no thank you for help' responses. You could direct them through your business, show them the inventory that interests them most, schedule a service appointment, or address any…Continue
Added by Big Tom LaPointe on December 9, 2013 at 10:00am — No Comments
Winter is coming and for dealerships that means more than winter sports and holidays. Unfortunately, with the change in winter weather, also comes additional safety risk, which also means additional safety preparedness.
To maintain productivity and reduce injuries and time off, consider winter safety and create a plan for your dealership. In northern states this means snow and ice, with increased rain and colder temperatures in the southern states. Please consider the…Continue
Added by Rebecca Ward on December 9, 2013 at 10:00am — No Comments
ALBANY, N.Y. – December 9th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its dealership management system (DMS) is now integrated with Innovative Aftermarket System's (IAS) suite of SmartDealerProducts for automotive dealerships. Dealers using both Auto/Mate's DMS and IAS' SmartDealerProducts solutions can now benefit from real-time information exchange between the two systems.
Added by Mike Esposito on December 9, 2013 at 8:39am — No Comments
On October 24, 2013, Instagram announced that they would become the next social media giant to offer up advertising space on their mobile platform. From the consumer’s perspective, it’s easy to understand the resentment towards the announcement. One of the biggest perks of the platform was that users could…Continue
Added by Paul Potratz on December 9, 2013 at 7:50am — No Comments
TRAINING_SUCCESS.jpg Personal Accountability is one of the most lacking standards in under performing dealerships today. In order to be more successful in an ever changing market, we have to be constantly ensuring that our staff consistently interacts with their customers in a different, more engaging way than…Continue
Added by Jaime Poulin on December 8, 2013 at 4:45pm — No Comments
As I was talking strategy with a good friend of mine who is a GM of two rooftops we got into a discussion about which strategy is most effective in the automotive internet sales world i.e. coordinators vs. floor sales people making the calls.
We all know that the hardest part in the…Continue
Added by J.R. Batchelor on December 7, 2013 at 4:17pm — No Comments
As a business you need to add social media value with every social network you choose for your brand. When choosing a social network you should first think about what it could provide for you from a social viewpoint and an SEO aspect. Never just join a social network without thinking…Continue
Added by Erin Ryan on December 6, 2013 at 8:22pm — No Comments
A Facebook page is where your community gathers to discuss about like-minded content, such as automobiles or your local area. If you own a dealership, you need a Facebook page. However, having a Facebook page is…Continue
Added by Amanda Ryan on December 6, 2013 at 1:30pm — No Comments
Added by Paul Potratz on December 6, 2013 at 10:19am — No Comments
Added by Mark Tewart on December 6, 2013 at 9:42am — No Comments
CAN THE LINCOLN FRANCHISE SURVIVE?
uh-oh! This promo video I cut today accidently got released all over the Twitterverse before the article actually came out. I never dreamed when I put it on YouTube that people would pick it up and re-broadcast it on Social Media. it wasn't until the phone calls started coming in…
When thinking about safety at your facility, most often we consider safety procedures that we follow, and policies that are written to avoid tragedy or deal with them in the event of an incident. However, facility safety is a broad concept, including things as seemingly innocuous as lighting.
Poor lighting creates an assortment of potential issues, varying from things such as increased trip, slip, and fall hazards to eye straining. Poor lighting comes in many forms, including…Continue
Added by Rebecca Ward on December 6, 2013 at 8:00am — No Comments