Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The Facebook video advertising strategy has been a topic of speculation for almost as long as Facebook has existed. Now Ad Age has reported that Facebook have been holding preliminary discussions with industry executives regarding the impending launch of a video advertising product in the first half of next year, which may take the form of 15 second spots…Continue
Added by Joe Schwartz on December 20, 2012 at 4:42pm — No Comments
Does Your Dealership Have a "Talk to the Dealer" Website Page?
Recently I was contacted by Darin Wade, the owner of the new Power Ford of New Mexico in Albuquerque to assist in the development of a BDC and Digital Marketing Strategy. One of the key differentiators that Darin had already implemented, which I became aware of…Continue
When Instagram decided to block Twitter from being able to post the images directly onto the platform, we all knew it was a matter of time that Twitter would have its own variation. We didn't realize that it would only take a few days. We also didn't expect it to be such a useful portion of…Continue
Here is the latest used-car market report from Ricky Beggs, Managing Editor of Black Book.
This time of the year seems to get people in a very festive mood for both holiday parties with co-workers, friends and families as well as the end of the year retail sales push within the auto industry. We always hear about the large percentage of sales in general department stores…
Added by John Sternal on December 20, 2012 at 9:11am — No Comments
Finally someone takes parts, accessories and auto gift cards as serious Christmas gifts. Take look at this article http://www.usatoday.com/story/money/personalfinance/2012/12/19/auto-parts-for-christmas/1754643/
Dealers could make these suggestions as gifts year round for a constant flow of sales.
Added by Roosevelt Gist on December 20, 2012 at 6:38am — No Comments
In light of recent developments, it seems that local Marketing Using Facebook is only going to keep gaining significance, so how can other services keep themselves relevant?
You may remember earlier this…Continue
After seeing the tremendous success that my last series of blogs "Transforming the Dealership" has brought in terms of visibility and feedback I have decided to start a new series to focus strictly on the BDC.
As a dealership trainer and consultant I am sure having an amazing…Continue
Added by Stan Sher on December 19, 2012 at 11:30pm — No Comments
More businesses are taking advantage of the inexpensive advertising options that Facebook has available. They are far from perfect but they have value simply because they get the brand out there without a lot of cost. The affects on reach are so dramatic and the dollars spent are so miniscule…Continue
Added by Louie Baur on December 19, 2012 at 7:30pm — No Comments
If you work in the automotive retail industry you are no stranger to change. You thrive on competition and commission based pay plans. You love the hunt. You love the rewards when you push through goals set by your employer. You love winning the prize.
The answer, of course, is an Instagram. Listen, I’m not going to tell you that’s a great joke, simply a relevant one, because the social picture sharing and food-photo-filtering site has been making waves this week with their announcement that all your photos will soon be theirs. Everywhere, millions of voices are crying out…Continue
Added by Timothy Martell on December 19, 2012 at 7:00am — No Comments
Money saved is money earned. And, earning money doesn't come easy. So you need to keep in mind that to save money, especially when buying a used car you'll need to work harder and smarter!
Buying a used car is trickier than buying a new one. Rules of comparison are not straight because even if the cars are of the same model…
Added by Larry Vonn Curtis on December 18, 2012 at 10:30pm — No Comments
Google and YouTube have collaborated to develop and roll out a new video iPhone App named "Capture" which will empower improved Dealer Content Creation and easy publishing of videos to Social Media channels.…Continue
There are many mistakes made by dealers on Facebook. We detail the most egregious ones here from time to time in an attempt to help others not make the same mistakes. There's one mistake in particular that is almost unforgivable for the simple reason that it's so darn easy while being pretty darn effective.…Continue
Added by J.D. Rucker on December 18, 2012 at 9:00pm — No Comments
Centreville, VA, (December 18, 2012) - Carfax and ActivEngage, Inc., the most trusted provider in automotive live chat, have teamed up to help dealers provide Carfax Vehicle History Reports™ to online shoppers through live chat. Carfax-subscribing dealers can make extensive vehicle history data available to used car shoppers in real-time during a live chat conversation, therefore creating an elite consumer experience on…Continue
Added by Ketty Colom on December 18, 2012 at 12:25pm — No Comments
How is your company’s customer service? Pretty Good? Sure about that? According to statistics provided by Bain & Co., 80% of companies surveyed said that they offer a superior customer service experience, but only 8% of their customers agreed with them. Ouch.
Okay, so you’re not sure about your customer service. But you think it’s pretty good because your online reputation is good and you have five thousand followers on Facebook. Well, think again. In another customer relationship…Continue
Added by Mike Gorun on December 18, 2012 at 11:04am — No Comments
Added by Crystal Hartwell on December 18, 2012 at 10:37am — No Comments
Ten years ago, SEO was an extraordinarily simple task; all you had to do was stuff as many keywords as possible onto one webpage and as if by magic, you’d start ranking for those keywords. Obviously, this was never going to be a technique that lasted very long and sure enough, Google soon realised that people were able to manipulate their search results and updated their algorithm to ensure this didn’t happen.
Google has been regularly updating their search algorithm ever since and…Continue
Added by Joe Schwartz on December 18, 2012 at 10:30am — No Comments
Facebook just keeps expanding their influence. This week, they have added a powerful new feature to their mobile version for both iOS and droid, changing the “Nearby” feature and making marketing using Facebook even more important for local businesses.
In the past, Nearby…Continue
Added by Timothy Martell on December 18, 2012 at 7:30am — No Comments
Added by Jody DeVere on December 18, 2012 at 7:24am — No Comments
On December 7th, a day that will live in infamy, YouTube unveiled a new site design that prioritizes YouTube channels over videos. As part of their longer term strategy, they want channels with high engagement to take center stage. We recently covered some of these changes in our last blog post,…Continue