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All ADM Member Blog Posts (12,723)


Influencer
Create Your Own Buy Cycle

According to AutoMD.com, more than three-quarters of respondents to a 2012 car-buying attitude survey found that “78% now say that 10+ years (or until it dies) is the appropriate vehicle lifespan. Most telling is that over half say that a better economy would not change their habit of holding onto their vehicle longer.” 

You may feel shackled by this reality, but in fact you have much control over how the buy cycle influences your dealership. I can make such a statement because this…

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Added by Jeff Cotton on March 4, 2014 at 8:30pm — No Comments


Influencer
Accelerate Your Traditional Marketing with Digital Marketing to Inflate your Sales

Do you set yourself apart from the competition? With increased competition and market demand, it is imperative that dealers engage in unique marketing strategies that highlight their brand. The days of having the largest blow up animal and the highest balloon are over, and now is the time to capitalize on a diverse marketing strategy that increases exposure and engagement.

The ideal way to differentiate yourself is by distributing complimentary spending across all of your marketing…

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Added by Rebecca Ward on March 4, 2014 at 11:30am — No Comments

Who Is The Rock In Your Road?

Do you want to grow your business without working more? Find out ways to move the rocks in the road that are stopping you from moving forward. That's this week's tip on Think Tank Tuesday.

Added by Paul Potratz on March 4, 2014 at 8:49am — No Comments

Automotive Sales Training: Dressing for Success

Part of my life was spent in Southeastern Oklahoma.  I remember teenage boys coming to the ranch dressed in their "good jeans" with a tucked-in "nice shirt" and driving their daddy's "dress truck".  The purpose was to show my aunties and uncles, that they were gentlemen and worthy of the responsibility of the social company of the young…

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Added by Stephanie Young on March 4, 2014 at 8:30am — No Comments

Loyalty Begins At Home

I’m sure you’ve heard the phrase “Work your pay plan.” It doesn’t matter whether you held a position in sales, service, or parts, this advice has always been considered good. Towards the end of the month, when Sales Managers need those extra units sold on the weekends in order to hit bonuses from the…

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Added by Mike Gorun on March 4, 2014 at 7:38am — No Comments

NJ Pot-Hole Repair Special Offer | Hit a Pot-Hole in New Jersey? Who hasn`t?! | Pot-Hole Inspection/Repair Summit NJ

 photo SERVICE500_zpsd77b65fa.jpg

 photo Pot-Hole_zps26231c65.gif

Probably just about all of you have seen this sign flashing

on Rte. 78 and elsewhere throughout New Jersey by now.............

What a tough Winter on…

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Added by Ken Beam on March 3, 2014 at 1:30pm — 1 Comment


Influencer
Apple CarPlay : The Automotive Experience Hits The Gas.

 

Apple has just released its latest “Play” into the automotive sphere.

CarPlay is Apple’s BRAND NEW in-car infotainment system which…

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Added by Josh Knutson on March 3, 2014 at 1:30pm — 6 Comments

Dealers Are Beginning The Spring Buying Season

Here is this week's Used Car Market Report with analysis from Ricky Beggs and Black Book. Judging from the overall comments Black Book received this past week and the ultimate level of adjustments based on the auction results and…

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Added by John Sternal on March 3, 2014 at 9:02am — No Comments


Influencer
Documentation is the Best Offense – The Yellow Box

Lori Matthews,

KPA Consultant, Southeast District

First impressions can mean everything especially when dealing with a regulatory inspection. If your manifests and documentation are orderly, the impression given to an Inspector is that the rest of your business is also in order. It also indicates that you pay close attention to the details involved in maintaining a safe and environmentally compliant business. Proper documentation also gives evidence of compliance as it…

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Added by Rebecca Ward on March 3, 2014 at 7:30am — No Comments

Auto/Mate and DealerSocket Integrate DMS and CRM Solutions, Improving Sales Efficiency for Auto Dealers

ALBANY, N.Y. – March 3rd, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that DealerSocket, a leading provider of Customer Relationship Management (CRM) software to auto retailers, has completed integration with Auto/Mate's dealership management system (DMS). Dealers using both Auto/Mate and DealerSocket solutions will benefit from improved sales efficiency with real-time, bi-directional updates of customer, vehicle…

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Added by Mike Esposito on March 3, 2014 at 7:26am — No Comments

Social Marketing Starts At Home

Social marketing may be the next best thing but, like all successful next generation solutions, it is built on the foundation of proven old school wisdoms. Word of mouth advertising pre-dates today’s technology driven social marketing as a proven way to build a business.  The fact that people like to do business with people they like and that trust is the foundation for any transaction is a reflection of human nature which is the basis for long term business…

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Added by Philip Zelinger on March 2, 2014 at 2:51pm — No Comments


Influencer
Automotive Marketers Show Hollywood how to sell Movie Tickets and Make an Underdog film #1 in the Box Office

I want to congratulate an automotive marketing firm that helped the film SON OF GOD become #1 in the box office on opening night with a fraction of the budget of the big Hollywood blockbusters.

The film came in at #2 as of Saturday night, with box office ticket sales.  It doesn't surprise me at all that Automotive marketers knew how to generate sales on…

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Added by Phil Sura on March 2, 2014 at 12:30pm — 2 Comments


Influencer
Display your prices in AutoCoin.

It has been established that Crypto Currencies, Digital Gold, etc are HOT.  A dealership could gain from that by displaying prices in AUTOCOIN.  AutoCoin.org has been creating a BitCoin like brand specific made to attract Automotive Buyers and Sellers.  What fits the automotive industry so well, no one knows what AutoCoin is worth, unless you see the last trade.  A customer will have to ask "How much is that Car?" and we all know if a Customer asks how much, you have a possible…

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Added by Travis Mitchell on March 1, 2014 at 10:03am — No Comments

Selling the Difference

Cars, dealerships and sales people can be commodities. As a sales person, your job is to move everything you do and everything you have towards being a non-commoditized item or service. You must sell your difference.

 

When making a decision, customers look for deciding factors. Being able to know what the differences are and then helping the customer know what they look like, sound like and feel like is your job. Customers don’t spend an hour with you and say, “This is exactly…

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Added by Mark Tewart on February 28, 2014 at 9:00am — No Comments


Influencer
What We Learn About Used Cars From Subprime Loans

powertrain logo Reading between the lines of subprime lending to infer important data about used cars.

Moody analysts Jeff Hibbs, William Black, and Mack Caldwell, published a report in late 2013 that, "Auto lenders will continue their return to higher levels of risk-taking, a trend that…

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Added by Scott Parrott on February 28, 2014 at 8:43am — No Comments


Influencer
Your W.I.T.T.S hold the keys to Social Success

There is not a more cost effective way to leverage your W.I.T.T.s  than by including an Onsite Community as part of your social and digital marketing mix and the advantages are real and the reasons all around us.



There is not a more cost effective way to impact your bottom line than by using your W.I.T.T.S



Crowdsourcing is the…

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Added by Bill Cosgrove on February 28, 2014 at 5:53am — No Comments


Influencer
Don’t Be Intimidated by Customer Loyalty

Many dealers are intimidated by the concept of “customer loyalty.” The simple attempt at trying to design and implement a strategy that creates lifetime customers is certainly a daunting one. It takes a lot of work and effort to accomplish this, for sure. However, just like you train your sales…

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Added by Richard Holland on February 27, 2014 at 9:02am — 3 Comments

Complete Sales Freedom in Two Years or Less

Many sales people tend to always be chasing the next customer and worrying about the next paycheck. The good news is that this is unnecessary and can be fixed forever in two years or less. Sales people can eliminate future sales and income anxiety once and for all.

 

What’s the key to creating freedom? It’s marketing. If you are a sales person who is waiting for your business to provide an endless funnel of prospects and buyers, you are living in a fantasy land. Even with a ton…

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Added by Mark Tewart on February 27, 2014 at 9:00am — No Comments

The Fish Philosophy

Who Deserves the Fish?



Who went the extra mile for our clients or a fellow team member? Who had a great attitude all week? Who was able to brighten up everyone's day?



During our weekly staff meetings, each team member votes for the Fish Award winner. The criteria? They display one or more of these four principles:



Play: Have fun! Make our clients feel as though they can have fun while they're here too.



Make Someone's Day:…

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Added by Paul Potratz on February 27, 2014 at 7:54am — No Comments

Digital Automotive Sales Leader Named Chief Revenue Officer of LotLinx

Steve Pace, veteran of leading innovative digital marketing companies, including Dealer.com, Dealix, ResponseLogix, AutoWeb and Autobytel, to lead dealer sales initiatives for rapidly growing company

 

San Francisco, CA – February 26, 2014 – LotLinx, the first syndicated advertising network for automotive retailing that delivers deep-linking to VDPs on…

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Added by Crystal Hartwell on February 26, 2014 at 9:00am — 3 Comments

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