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All ADM Member Blog Posts (8,949)

Are You Making Sure Your Customer Isn't Just a 'Hit and Run'?

If you’ve ever worked in retail sales, electronics or otherwise, you’ve probably seen my type walk through your store doors. The type who knows what they want, and will spend as little effort and time to get that product, before abruptly leaving. When I need to get something at an electronics store (maybe an auxiliary cable or that new video game I shouldn’t be wasting my money on), I head right for the item I need, grab it, and get out of the store as soon as I can.

 

 For…

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Added by Will Michaelson on March 23, 2012 at 2:00pm — No Comments

R this and R that

R this and R that.  Which one is the right R for our Dealership?  If we concentrate on ROI, what do we lose in ROR? Is it possible to have too much focus on ROR?

Wait. I didn’t explain what I am talking about very well.  Ok.  ROI is referring to Return On Investment.  This “Investment” can be anything. Time, Money, Parts, Labor…anything.  And when we…

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Added by Leonard Buchholz on March 23, 2012 at 7:30am — No Comments

Joe Castle | Speaker at Digital Dealer 12 | Turn your Dealership Upside Down! Create a Digital Dealership for Maximum Profit | Orlando 2012

Turn your Dealership Upside Down! Create a Digital Dealership for Maximum Profit

Turn your dealership from a ‘traditional structure’ to a ‘digital structure’ to meet the demands of the changing customer and dealership landscape

 

 …

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Added by Joseph Little on March 22, 2012 at 9:28am — No Comments

The Digital Edge Summit: Proven Strategies Your Dealership Can Implement NOW!

If you are in the Bay area or anywhere else in Northern California and you aren’t already planning on attending the Digital Edge Summit, Tuesday, March 27, 2012 at the San Francisco Marriott Union Square...you should be. 

 

Come join DealerOn and other leading companies (DrivingSales…

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Added by Ali Amirrezvani on March 22, 2012 at 9:24am — No Comments

The Truth by Kathi Kruse - "Social Media & Fixed Ops: Your Hidden Gold Mine"

When it comes to education in the automotive industry, we often see a strong focus on new and used car sales. Those of us who have been in the car business for long enough realize that sales go up and down but fixed ops represents the true financial epicenter of a dealership's success.

This webinar by Kathi Kruse is an absolute winner. Set aside an hour today and learn how to be a superhero at your dealership whether you're an internet manager, a general manager, or anyone in the…

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Added by J.D. Rucker on March 21, 2012 at 11:28pm — 3 Comments

Advice From a 30-Car Guy

Advice From a 30-Car Guy

 

People often ask me what is the most amount of units I sold on the showroom floor…? 33, that is the…

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Added by Sean V. Bradley on March 21, 2012 at 8:44pm — No Comments

Funny Driving Laws



A friend of mine lives in Arizona and was recently telling me about the state’s Stupid Motorist Law. I thought it was pretty amusing and it made me wonder what other funny driving laws are on the books. These are just a few that I found and thought they would make for good comic…

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Added by Josh Vajda on March 21, 2012 at 3:30pm — 1 Comment

Digital Marketing Services and Techniques That Excel In House

I recently read a post on why training dealers on SEO is not a waste of money and I’ve got to agree. As a member of a digital marketing team, I can see how having educated clients both makes my job easier and makes our strategy infinitely more effective. 

I’d like to…

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Added by John Fraze on March 21, 2012 at 11:30am — 1 Comment

The Essentials at Digital Dealer 2012

We are closing in on the 12th Digital Dealer Conference & Exposition, April 3-5, at The Rosen Shingle Creek Resort in Orlando.  Will you be there?

The last conference in Las Vegas drew more than a thousand dealers and managers from almost every state and featured 94 workshops and more than 95 exhibitors.  With so much to see and do, we’ve narrowed down the must-see events at this year’s…

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Added by Stephen Jackson on March 21, 2012 at 11:02am — No Comments

Change is in the air for SEO. What’s new?

Update: This piece about SEO components may help further this…

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Added by J.D. Rucker on March 21, 2012 at 10:30am — 17 Comments

SureSaleTM Certified Rolls Out in New York and New Jersey



After a successful Phoenix launch, SureSale extends certification footprint to help used car buyers and dealers in the Northeast

Venice, CA --March 21, 2012 Mota Motors today announced that its groundbreaking certified pre-owned (CPO) marketing program SureSaleTM Certified, continues to extend its footprint across the country…

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Added by Crystal Hartwell on March 21, 2012 at 5:42am — No Comments

Dates For 2012 Automotive ZMOT Study Announced

The ZMOT study guides automotive dealers through an educational process that demonstrates how to make marketing and budgeting decisions based on the latest data on consumer shopping behavior.

 

EATONTOWN, NJ – PCG Digital Marketing (PCG), a multi-award-winning digital marketing firm has announced that April 24, 2012 will be the start of the 2012…

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Added by Brian Pasch on March 21, 2012 at 4:00am — No Comments

One Promotion Does Not Fit All

Email and snail mail promotions are great methods for creating customer loyalty. However, you need to make sure that the information customers include during the signup process is accurately addressed in the marketing. There’s no greater feeling than receiving an unexpected coupon or discount on something you want to purchase. It’s a completely different story when the promotion is for something random that doesn’t remotely pique your interest.

 

Here’s an example of a mail…

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Added by Mike Gorun on March 20, 2012 at 9:30am — No Comments

Why would you need something "new"?

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Added by Leonard Buchholz on March 20, 2012 at 7:30am — No Comments

Join Other Progressive Internet Managers, GMs and Dealer Principals Next Tuesday!

My hat’s off to all dealership personnel on this forum. It’s not easy to keep up with the latest digital trends and then figure out which ones make the most sense for your dealership. There always seems to be a change in the algorithms, or a new review site or social platform to master on top of your core responsibilities. To help make this easier, I’d like to invite West Coast dealers to an educational…

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Added by Dennis Colome on March 20, 2012 at 7:30am — No Comments

Net Promoter and the Golden Rule

Net Promoter has been effectively used in all sorts of businesses, including small start-up companies. In fact, we’re so convinced that the Net Promoter system works, we use it ourselves (we welcome you to take our survey to let us know how likely you are to recommend re:member group).  The main premise of Net Promoter stems from the…

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Added by Paul N. Long on March 20, 2012 at 6:37am — No Comments

The Service Loyalty Landscape Has Changed: DMEautomotive /Automotive News Webinar Explains How

Free webinar held March 27th at 2pm EDT topples industry myths currently driving service marketing strategies



Daytona Beach, FLMarch 20, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, will host a free webinar with Automotive News on March 27th at 2pm EDT to reveal key findings from The Changing Service Loyalty Landscape…

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Added by Crystal Hartwell on March 20, 2012 at 5:55am — No Comments

Do All Your "EX'S" Live in the Dealership?

Exactly NOT what you are thinking! Let’s look at these 10 examples of the “EX’s” we want to find in your stores!

  1. Examine the processes of the daily routine operations of your dealership.…
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Added by Nancy Simmons on March 19, 2012 at 9:00pm — No Comments

DO NOT WASTE TIME READING THIS BLOG!

This is not a car blog, but I occasionally do that--so, after that fair warning, here goes.

There's an old saying, "Invest in real estate.  Land:  It's the only thing they're not making more of!"

Well, your time here on earth is the land of your life, expanding outward in usage towards some edge of an…

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Added by Keith Shetterly on March 19, 2012 at 5:30pm — 10 Comments

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