Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Anyone who has been involved in automotive internet marketing for a while knows that despite all of the fancy new techniques and intriguing social platforms, search engines remain the most important source of relevant traffic to your website and physical dealership. It has replaced the phone book, augmented the map, and is the place that the majority of…Continue
Kelley Blue Book Ranks Top 25 Used Cars Based on Traffic to Their Information Pages at KBB.comContinue
Added by Mike Gorun on January 29, 2013 at 1:30pm — No Comments
One of the biggest old-school truths that is obsolete today is the idea that you should follow everyone on Twitter that follows you. It was once considered “social media polite” to follow just about everyone who took the time to follow your own updates. This never included spammers or bots, of course, but when real people and companies…Continue
Added by Louie Baur on January 29, 2013 at 12:00pm — No Comments
The great part about digital marketing is that there is no shortage of advice to be found. No matter what corner of the web you land on, people are telling you how they have cracked the Google algorithm or how they can read pagerank in their Starbucks tea leaves. The only problem is that digital marketing advice, by its very nature, has a short half-life. It…Continue
People are increasingly using smartphones and other mobile devices to search the Web.
Your site needs to be optimized for mobiles in order for them to find you.
1) Target Mobiles with Ads
Ad networks let you…
Added by Joe Schwartz on January 29, 2013 at 8:36am — No Comments
Great weather, fun things to do and see, (you can meet Mickey Mouse!) - why wouldn’t you want to attend the 2013 NADA Conference in Orlando? From February 8th - 11th you’ll enjoy great workshop sessions and keynote speakers like our very own Todd Smith.
Below is what Todd will be…Continue
Added by Ketty Colom on January 29, 2013 at 7:57am — No Comments
LinkedIn recently launched Showcase Pages in an effort to consolidate brand presence. Showcase Pages are made to complement Company Pages, with the focus on following specified brands as opposed to the company.
This will enhance LinkedIn, giving users the ability to expand their brand relationships and understand the demographics of each brand follower by specific interest within an organization. Additionally, Showcase Pages come with LinkedIn analytics.
This new feature is…Continue
Added by Rebecca Ward on January 29, 2013 at 7:00am — No Comments
There’s always a risk when it comes to aggressive advertising and marketing that many are unwilling to take. On television, radio, search, and display ads, there will be those who do not appreciate what you’re putting in front of them. On social, this is greatly amplified because people have the ability to respond.
It is nearly…Continue
Added by J.D. Rucker on January 28, 2013 at 9:00pm — No Comments
In this post I will show you what you need to know to exploit RSS (Really Simple Syndication) for syndicating your online video content, specifically for videos…Continue
Highlights from eMarketer:
Added by Joe Schwartz on January 28, 2013 at 5:30pm — No Comments
The winners of the ADM Scholarship Program have been chosen and announced on behalf of First Class Educators. These two candidates will receive complimentary registration and hotel stay at the Digital Marketing Strategies Conference, February 5-7, 2013 just prior to the NADA Convention.
Added by Carrie Hemphill on January 28, 2013 at 2:30pm — No Comments
Groupon or Facebook Nearby?
Added by Patricia Price on January 28, 2013 at 1:33pm — No Comments
So last week VW rolled out a teaser of it's potentially car-less ad scheduled for the "Big Game" this Sunday. Now we have Toyota's Wish Granted ad, which seems to have the 'big three' for charm and appeal:
For years, the social media landscape has remained largely unchanged. Sure, you have things like Pinterest and Instagram popping up, but the big things for business have consistently been Marketing with Twitter and…Continue
Added by Timothy Martell on January 28, 2013 at 9:30am — No Comments
Every Monday CEO of Dealer Synergy, Sean V. Bradley releases a video "Make Money Mondays"...
Tips, Advice, Strategies, Motivation, Inspirational...
All on Success, Wealth and of course Making…Continue
Added by Sean V. Bradley on January 28, 2013 at 7:30am — No Comments
The Good Ol’ Boy Network (GOBN) of the car business limits us in how we apply experienced and/or capable people, how we run our dealership’s business, and in how we approach women in this business for everything from ownership, to manager spots, to sales positions. And, by doing all that, limits our success. And our…Continue
‘5 Ways to Engage the Next Generation of Owners’ helps dealerships understand the threats to their service bays, and includes a step-by-step guide to increase loyalty and capture the next generation of customers
Daytona Beach, FL –January 28, 2013 – DMEautomotive (DMEa), the leader in science-based, results-driven …Continue
Added by Crystal Hartwell on January 28, 2013 at 6:21am — No Comments
Friends, I am sourcing a new team of internet professionals for a major OEM project and still a couple of spots open. If you are an experienced consultant and are looking for a long term project please email me your contact information at Andrewj@jetpackmania.com
I look forward to hearing from you,
Added by AndrewBarter on January 27, 2013 at 3:36pm — No Comments