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All ADM Member Blog Posts (10,108)

Google Analytics For Car Dealers Part Four

If you have been following this series on Google Analytics for Car Dealers, this is the fourth article in the series.  The previous articles can be found on the below links:

 

  • Part One - …
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Added by Brian Pasch on October 23, 2012 at 11:55am — No Comments

DMEa/Automotive News Webinar: Best Practices for Compliant Marketing

Free webinar on October 30th, 2012, at 2 p.m. teaches dealers best practices for compliant marketing

 

Daytona Beach, FL–October 23, 2012 – DMEautomotive (DMEa), the science-inspired, results-based automotive marketing leader, announces the fourth in a series of webinars the company is hosting with Automotive News. This webinar addresses the critical issues of compliance, including…

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Added by Crystal Hartwell on October 23, 2012 at 7:53am — No Comments

3 Birds’ Own Chad Smith Wins Triangle CIO of the Year Award

For more information contact:

Adriana DiFranco

3 Birds Marketing

(919) 627-8784

adriana.difranco@3birdsmarketing.com



FOR IMMEDIATE RELEASE



3 Birds’ Own Chad Smith Wins Triangle CIO of the Year Award

Smith Recognized As A Leading CIO in Innovation &…

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Added by Arnold Tijerina on October 23, 2012 at 7:06am — No Comments

SEMPO Lobbies The FTC To Change SEM Regulations

Google has been taking a lot of heat lately for some alleged shady business practices. We told you last week about the FTC's plan to file an anti-trust case against them, now it…

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Added by Timothy Martell on October 23, 2012 at 6:00am — No Comments

How Building Security and Audits Prevent Employee Theft (Part 3 of a 5 Part Series)

This series focuses on proven techniques to stop employee theft and fraud at your auto dealership.



10. Investigate

9. Audits

8. Hotline

7. Effective screening



6. Review building security

Have a plan in place that limits employee access to sensitive areas. Look for weaknesses such as back office security- who has access, are there protocols for where people should or shouldn?t be? Use key cards, pass cards or fobs to keep people out of areas where they… Continue

Added by Patric Timmermans on October 22, 2012 at 4:17pm — No Comments

59% of Under-35 Auto Service Customers Want Communications Via Mobile Apps

DMEautomotive survey reveals auto service customers open to variety of communications platforms; BUT majority of younger demo want contact through ALL platforms

Key Findings:

  • Over a third of consumers are open to receiving communications from their automotive service providers via each platform
  • Eighty-nine percent of those under 35 welcome contact via email; 85% via mail; 64% via…
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Added by Crystal Hartwell on October 22, 2012 at 10:34am — No Comments

Need more of a Following?

You have a loyal group of followers right? They love the content you email out or blog about and share it religiously with their friends. Problem is, that loyal group of followers is  pretty darn small. So how do you get your word out there? Recruit…

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Added by Ketty Colom on October 22, 2012 at 7:58am — No Comments

People Are People

Found this post on one of my social media news feeds one afternoon. "Two hundred inactive FB 'friends' going today so I can make room for those that want to play here. SeeYa.'   This statement was posted by someone I consider a fairly savvy promoter, especially in social media, for a highly visible education and motivation organization.  Of…

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Added by Stephanie Young on October 22, 2012 at 7:00am — 13 Comments

Victory by Inches: The Key to Auto Dealers’ Sales Success in a Social World

Social media is an increasingly relevant marketing tool for auto dealerships. Its ability to engage consumers where they socialize today -- and then pull them into the showroom -- is a growing reality.

However, social media at your dealership doesn’t mean much if the sales team is forgetting the basics –…

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Added by Patrick Kelly on October 22, 2012 at 6:30am — No Comments

One Command Partners With 3 Birds Marketing

For more information contact:

 

Adriana DiFranco

3 Birds Marketing

(919) 627-8784

adriana.difranco@3birdsmarketing.com

 

FOR IMMEDIATE RELEASE

 

OneCommand Partners With 3 Birds Marketing

To Power Its Newsletter Connect™…

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Added by Arnold Tijerina on October 22, 2012 at 4:59am — No Comments

A Fun Way that Dealers can Improve their SEO and Touch the Community

When the topic of SEO comes up, many people envision HTML code and meta tag adjustments. They think of keyword stuffing. They consider the bounds set by the OEM of what they can and cannot do with their websites and how far they can push the boundaries to extend their market reach.

They don't usually imagine finding…

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Added by J.D. Rucker on October 21, 2012 at 9:55pm — 2 Comments

Certified Female Friendly® Meade Lexus named Top 100 Dealership to work for by Automotive News

Congratulations to Ken Meade and the Meade Lexus Group in Michigan for being named as one of the 2012 Top 100 Dealerships to work for by Automotive News! I also wanted to thank Ken personally for the strong testimonial on…

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Added by Jody DeVere on October 21, 2012 at 8:49am — 1 Comment

Photos Rule on Facebook. Period.

Social media is a visual experience. Sure, there are great links. There are insightful comments. There are cool videos. All of these are important, but for the most engagement, photos rule.

The video below is a short portion of our webinar titled, "…

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Added by J.D. Rucker on October 20, 2012 at 5:40pm — 2 Comments

Caught Red-Handed trying to Buy Reviews for this Dealership



                      …

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Added by Jerry Hart on October 20, 2012 at 4:00pm — 11 Comments

Transforming The Dealership Part 2 - A Live Week By Week Case Study (Dealer eTraining)

Welcome to Part 2 of what is a major real live hands on case study.  Last week I wrote Part 1.  For those of you that missed it, click here to catch up on what you may have missed.

We ended last week with starting to get more social media plans installed.  We also started a picture and video policy.  However, The…

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Added by Stan Sher on October 20, 2012 at 9:30am — 8 Comments

How Managed Chat Can Actually CAUSE Missed Chats!

Managed chat is an answering option where dealers send incoming chat conversations to a chat answering service and receive lead information back via their CRM. The promise from some vendors is that a professionally staffed chat center can do a better job answering incoming chats than dealership personnel, whereby causing the dealership to miss fewer chats. Unbeknownst to many, most managed chat services actually CAUSE dealerships to miss out on chats. That is because most…

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Added by Aaron Hassen on October 20, 2012 at 4:30am — No Comments

The Hierarchy of Automotive Social Media Pages and Profiles

This is one of those topics in which everyone will have an opinion. Some will agree in part and disagree with other components, but the hope is to stir up some discussion on the topic. We've tested these ideas and continue the constant flow of more testing; social media is always changing.

Before going much…

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Added by J.D. Rucker on October 19, 2012 at 4:01pm — 7 Comments

Join 3 Birds & ebay Motors in Vegas for SCVNGR

Added by Arnold Tijerina on October 19, 2012 at 3:11pm — No Comments

The Value of A Promise Kept

The basic Law of Reciprocity states: To give and take mutually.

 

I have thought about this a lot over the last few months. We…

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Added by Larry Bruce on October 19, 2012 at 3:00pm — No Comments

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