Tasty Placement based writer Michael David has…
Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Advisor: “Let me check…. I’m not showing that its ready yet, ma’am.”
Customer: “Do you know when it will be?”
Advisor: “I’ll have to check with the technicians. We’ll be sure to call you when it is,…Continue
Added by Richard Holland on April 25, 2013 at 7:41am — No Comments
What is your own excellence worth to those you lead and those you follow?…Continue
Written By: Tony Albertson
Did you ever perform this calculation for your dealership Service Department? Whenever we do this exercise, either in the field with one of the NCM Retail Operations clients or in the NCM Instituteclassroom, the result always knocks the socks off the dealership management team. Here’s how…Continue
Added by Garry House on April 25, 2013 at 6:30am — No Comments
OK part one ended with us discussing using SMS Marketing on the front-end as a virtual tour in our print media, as well as using billboards and contests, and how we can move our numbers in an upward direction to improve our bottom line. With our focus still on…Continue
Added by David Schroeder on April 24, 2013 at 1:30pm — No Comments
The 2013 Automotive Boot Camp is just three weeks away and we're proud to announce the third Training Exercise in this series of special webinars. We invite you to attend "Facebook Changes & Enhanced…Continue
Added by Brian Pasch on April 24, 2013 at 11:07am — No Comments
Over the next several months ALL Google AdWords accounts will be migrated over to Google Enhanced Campaigns and the changes are…Continue
Added by Larry Bruce on April 24, 2013 at 10:59am — No Comments
Writing a well-constructed press release is a challenge in and of itself. There are many reasons you should be writing them and using them in your company’s marketing plan. Simply writing one isn’t enough…Continue
Written By: Steve Hall
When we ask service managers how important technician efficiency is to profitability, they most often say that “it goes hand-in-hand” or “if they aren’t efficient, you won’t make money.” I agree with their comments, but am constantly amazed with how they quantify “efficient.”
It seems that we have become accustomed to thinking a technician is efficient if they hit our flagged-hours goal for the week. At times this is true. Everyone can have a bad day, or…Continue
Added by Garry House on April 24, 2013 at 6:49am — No Comments
DAYTONA BEACH, Fla., April 24, 2013-- DMEautomotive (DMEa), the…Continue
Added by Crystal Hartwell on April 24, 2013 at 5:30am — No Comments
Do we talk price or not? How often should we follow up with our leads and prospects?
Should we call or email our prospects? These are just a few of the many questions I am asked, and decisions you are faced with on a daily bases. The answer is simple; be pleasantly persistent. Being pleasantly persistent is the key to success in any role within a sales based organization. Let’s face it, customers do more research and shop online because they want to avoid the hassles typically…Continue
Added by Alyssa Gomez on April 24, 2013 at 4:41am — No Comments
Added by Alyssa Gomez on April 23, 2013 at 9:20pm — No Comments
Spike the Rhino is an award winning Australian advertising campaign created by Yarra Trams to encourage pedestrians to look, listen and be alert around Melbourne trams – which can weigh as much as 30 Rhinos.
In March, I had the opportunity to speak to car dealers in Holland. An automotive industry magazine based in Holland did an interview with me and they just sent me the video of their interview.
My host was a very cool company that is innovative online car sales. https://www.nieuweautokopen.nl
Added by Brian Pasch on April 23, 2013 at 3:23pm — No Comments
Added by Ken Beam on April 23, 2013 at 1:55pm — No Comments
Following is the latest Used Car Market Report from Black Book. It seems that price is the value driver in the market information from this past week. There have been reporting periods where slightly more Average condition vehicles than Clean were adjusted and generally with more increasing adjustments on the Average condition units. This past week was the strongest example of this. More than 216 Average condition…
Added by John Sternal on April 23, 2013 at 12:57pm — No Comments
Did you know that understanding your shoppers could make a big difference in what your bottom line is? What does online advertising mean to you? Do you how to deliver the proper message to your customers online? Watch this week's Think Tank to and find out how you can stop missing your opportunity to sell more.
Added by Paul Potratz on April 23, 2013 at 12:04pm — No Comments
Facebook recently released a new and improved method for targeting potential customers through their site. The tool has enhanced Facebook’s Power Editor and given advertisers the opportunity to choose from over 500 categories.
With Facebook’s Power Editor there are nearly endless possibilities to target your target customers. Utilizing data from partner agencies, dealerships are now able to target consumers by body style, Manufacturer, and even vehicle age.…Continue
Added by Lillian Lockhart on April 23, 2013 at 10:41am — No Comments
It seems like just the other day our dealer group was talking about a possible CRM switch within the group; learning about the features and benefits of a new CRM system and leveraging its ability to execute our acquisition and retention strategies . Fast forward four months to today. CRM rollouts are complete, all stores are live and possibilities are endless.
Going into the “busy season”, I present you all with the following questions. Do you define growth as a measurement of effort?…Continue
Added by Benjamin D. Freedman on April 23, 2013 at 9:04am — No Comments