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All ADM Member Blog Posts (12,483)

Mobile Trends In Marketing

Throughout the automotive marketing industry we have seen potential buyers adjust their shopping trends. Buyers have begun to migrate from traditional desktops to their smartphones and mobile devices. To support this trend, it is crucial to have a mobile strategy in place for all automotive dealers.



Danny Brown of American Express OPEN states that, “ Seventy-two percent of small business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these…

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Added by Paul Potratz on January 15, 2014 at 11:18am — No Comments


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Start 2014 Doing Social Media Right

The New Year is here, resolutions have been made, and we’re ready to hit the ground running. In 2014 social media still reigns in digital marketing, which means you need to know how to stay organized, relevant, and engaged. Make sure that you’re doing the following things to start off the year on the right foot with social media:

  1. Plan your posts out in advance and post them using a scheduler, such as Local Engage, Post Planner, or Hootsuite.
  2. Make it a priority to…
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Added by Rebecca Ward on January 15, 2014 at 7:00am — No Comments

How to Score Before and After the Big Game

by Shaun Kehrberg, Sr. Product Marketing Manager, Digital Advertising

It’s that time of year again. The NFL’s Super Bowl is frequently the most watched American television broadcast yearly.…

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Added by CDK Global on January 14, 2014 at 1:41pm — No Comments

Get Better Quality Leads With Remarketing Segmentation

Do you have your contact information on your home page? Have you ever Googled your dealership? Find out why you should stop doing these two things to increase conversions. Learn about the tools you'll need to succeed.That's this week on Think Tank Tuesday.

Added by Paul Potratz on January 14, 2014 at 12:02pm — No Comments


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In December Car Lease Credit Approvals Increased Slightly

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals were up slightly in December (73.3%) compared with November levels (70%). The overall approvals rate on the year finished at 72.7%, compared with a 2012 rate of 65.3%.



Holiday lease shopping from a higher population of well-qualified…

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Added by John Sternal on January 14, 2014 at 7:36am — No Comments


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It’s Almost NADA 2014 And We’re Pumped!

 What To Expect : Future Trends To Solve

Its that time of year again, when we all gather in the largest building NADA find and consume everything auto. As we approach one of the biggest conferences of the year we take a look at what to expect.

Technology has the pedal to…

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Added by Josh Knutson on January 14, 2014 at 7:00am — No Comments


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Employee Retention – Managing to Keep Your Employees

Your dealership employees are a company investment, one that should be protected. Studies found that 83 percent of 900 North American employees polled plan to seek new positions in 2014. While it can be difficult to foster employee engagement, there are solutions that create a positive work environment that drives performance as well as job satisfaction.

It is important to engage both the employee base as well as the senior leadership.  HR employees are encouraged to listen and…

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Added by Rebecca Ward on January 14, 2014 at 7:00am — No Comments

3 Reasons to Fire Your Website Vendor Today

I'm writing today because a serious fraud is being perpetrated on virtually all car dealers, the scope of which seems to be far greater than any I've encountered before.

What seemed at first to be merely a bad SEO practice, now seems to…

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Added by Timothy Martell on January 14, 2014 at 6:30am — 77 Comments

The Best Investment: Train Your Management in the Ways of the Web.

 

Richard Rikess, Performance Improvement Consultant

 

I try to visit three to five dealerships per week, and almost every time I hold a meeting with sales consultants, I hear the same thing… “I‘ve been selling cars for 10…

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Added by CDK Global on January 13, 2014 at 8:00pm — No Comments

Car Dealers Use Email As Source Of Competitive Advantage - And Dare I Say: ENGAGEMENT

At the risk of "engaging" in the use of a buzzword that is overused and abused (according to JD Rucker) let's take a look at some insights I have discovered regarding the use of email to prompt Customer Engagement that can drive Competitive Advantage for your Car…

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Added by Ralph Paglia on January 13, 2014 at 2:30pm — 2 Comments

DrivingSales University Continues Expansion into Canada: Partners with New Car Dealers Association of BC

 Leading web-based dealership training platform is now available to NCDA members at special rate

 

Salt Lake City, UT and Richmond, BC –January 13, 2014- DrivingSales University (DSU), the industry leader in online training and performance coaching, today announced that it has furthered its expansion into the Canadian market with a new alliance with the The New Car…

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Added by Crystal Hartwell on January 13, 2014 at 12:49pm — No Comments


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Returning To A full Week Of Movement

Hello and welcome to this week’s Beggs on the Used Car Market Report from Ricky Beggs of Black Book. Although this is the second Monday of 2014, this is the first current market focused report for 2014. For those of you who tuned…

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Added by John Sternal on January 13, 2014 at 10:55am — No Comments


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The 3 Hopes of Automotive Marketing

You've been buying advertising across multiple channels and techniques for years and you’re doing it with three hopes in mind:

  1. Hope that someone will see your name.
  2. Hope that person needs and wants what you’re selling.
  3. Hope your call to action moves the person to reach out to learn more and purchase.

Efficiency has always been the problem with attaining the best return on investment (ROI) possible.…

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Added by Britt Hoffmann on January 13, 2014 at 10:11am — No Comments


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Mangold Ford's Accounting Office Greatly Increases Efficiencies, Reduces Costs With Auto/Mate's DMS

For Immediate Release

Visit us at Booth # 3253 at NADA Convention & Expo

ALBANY, N.Y. – January 13th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Mangold Ford, a Ford's President Award recipient for 10 years running, has greatly increased efficiencies in its accounting office while reducing overall dealership costs by switching to Auto/Mate's dealership…

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Added by Mike Esposito on January 13, 2014 at 9:02am — No Comments

Baby, Want to Name My Car? Younger and Female Car Owners Most Likely to Name Their Vehicles; Nicknames Starting with ‘B’ Most Popular

New consumer study from DMEautomotive illuminates a powerful emotional connection between consumers and their vehicles; top names include ‘Baby,’ ‘Betsy,’ ‘Bessie,’ ‘Black Beauty,’ and ‘Betty’

 

Daytona Beach, FL – January 13, 2014 – Women and younger car owners are the most likely to give a nickname and associate a gender to their vehicles’, according to a new report from DMEautomotive. The survey on car-naming behavior…

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Added by Crystal Hartwell on January 13, 2014 at 8:04am — 1 Comment

LotLinx Bundles Marketing Performance Tracking Platform, ROI BOT™ For Dealer Clients: Ensures Visibility To Key Performance Metrics of Vendor Solutions

 LotLinx has integrated their proprietary marketing solution into the Automotive Industry’s leading vendor neutral tracking platform for dealership executives; ROI-BOT™ provides dealers comparison of LotLinx performance against multiple digital marketing solutions

 

San Francisco, CA, January 13, 2014 – LotLinx, the auto industry’s first direct linking technology platform, today announced that it is bundling ROI-BOT™ Lite,…

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Added by Crystal Hartwell on January 13, 2014 at 7:19am — No Comments


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The GHS deadline has passed. What now?

OSHA required all employees to be trained on the new label elements and safety data sheet (SDS) format of the Globally Harmonized System (GHS) by December 1, 2013.

There will be additional requirements over the next two years as the revised Hazard Communication Standard (HCS) is fully implemented.

June 1, 2015

Chemical manufacturers, importers,…

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Added by Rebecca Ward on January 13, 2014 at 7:00am — No Comments


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Why video is key to your internet future.

The world changes so quickly, sometimes you just wish it could all pause for 5 minutes! 



Everything moves with such breathless haste, that often the changes you’ve just caught up with seem to already…

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Added by Joshua Pullan on January 13, 2014 at 4:00am — No Comments

6 Personal Profile Picture Types to Help You Represent Your Business

Thanks to social media, the leaders of companies are often much more exposed than ever before. Not everybody uses social media regularly, especially business leaders who are too busy, too out of touch, or both. Those who are active on social media while running a company need to be sure their profile…

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Added by J.D. Rucker on January 13, 2014 at 3:20am — No Comments

Volvo to Integrate Xtime into its New Connected Car Platform, Sensus Connect

REDWOOD SHORES, Calif. — Jan. 10, 2014 —Xtime, the leading cloud-based customer retention platform for automotive manufacturers and dealer service departments, today announced that Volvo Cars of North America will integrate Xtime ServiceTelematics into Volvo’s Connected Car platform, Sensus Connect.

At the 2014 International CES®, Volvo launched Sensus Connect, the automaker’s latest on-board infotainment, navigation…

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Added by Jim Leman on January 10, 2014 at 1:23pm — No Comments

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