Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Socialcasting is not a new phenomenon but new technologies have provided more effective ways in which to capitalize on it.
It has developed out of several technology trends including instant messaging, videoconferencing; social networking;…
Added by Bill Cosgrove on October 8, 2013 at 12:33pm — No Comments
Sales Manager Rocco Massarelli began to notice a trend at Patrick BMW. “Everything is done online now. Our marketing, our test drive appointments, even our service appointments are done via the Web. I’ve been in the industry for over 28 years now, and this is a big…Continue
Added by Ketty Colom on October 8, 2013 at 8:56am — No Comments
I could just say 'yes' and make this the shortest blog post ever, but here is why it matters…not that you want the gang from the Used Cars movie in this photo helping you with your business, but having 'car people' involved makes a HUGE difference.
As a dealer, when you look at your DMS, your…Continue
Added by Big Tom LaPointe on October 8, 2013 at 8:30am — No Comments
How many nicknames can you think of for your television set? There’s the ‘boob tube’ and the ‘idiot box’. It has been labeled the electronic babysitter. I’ve even seen it described as the ‘electronic plague’ and the ‘downfall of…Continue
Added by Al Mosher on October 8, 2013 at 6:50am — No Comments
Articles are continuously being written in hopes of dissecting and duplicating the Apple Store experience for other businesses. I’ve even seen sessions at industry conferences that revolve around how to duplicate this in car dealerships. While I agree that it should be every dealership’s goal to achieve the level of…Continue
Added by Jon Floyd on October 8, 2013 at 6:00am — No Comments
Does your dealership have tools that should help your sales and business development people be more effective?
As consumer transparency becomes more important in the automotive industry dealers are hooking up with more vendors that allow for transparency. It is no secret that some…Continue
Added by Stan Sher on October 7, 2013 at 4:29pm — No Comments
The data and reports gathered by Black Book this past week pointed out some interesting actions and reactions. One can’t look at the market as a whole and paint the picture of movement with one broad stroke and say it is up or it is down or that it is steady. There were changes within pockets, various segments, or even whether it was significant change within the low end of the quality spectrum or even reacting the same way on the late…Continue
Added by Carroll Nguyen on October 7, 2013 at 2:00pm — No Comments
ALBANY, N.Y. – October 7th, 2013 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its AMPS Dealership Management System (DMS) is fully integrated with AutoAlert, Inc.'s data lead mining solutions. Auto dealers using both systems can leverage the comprehensive data stored in their DMS like never before, using AutoAlert®'s abilities to identify and communicate opportunities that lead to more sales and higher gross…Continue
Added by Mike Esposito on October 7, 2013 at 10:08am — No Comments
Employers are responsible for implementing the changes in the Hazard Communication regulation at their dealership. So, as an employer, what do you need to know about the Hazard Communication changes?
Added by Rebecca Ward on October 7, 2013 at 8:00am — No Comments
Incoming phone calls are as easy as 1,2,3..…Continue
Added by Danny Benites on October 7, 2013 at 7:38am — No Comments
Added by Jon Floyd on October 7, 2013 at 5:30am — No Comments
Added by Sean V. Bradley on October 6, 2013 at 9:30pm — No Comments
Dealer Synergy Supports National Breast Cancer Awareness Month & Asks Dealerships To Do The…
Added by Sean V. Bradley on October 5, 2013 at 11:52am — No Comments
Dealers can Calculate the Return On Investment (ROI) of Customer Relationship Management (CRM) Daily Work Plan Activities in a Business Development Center (BDC) by Tracking 5 Key Process Measurements...…Continue
ActivEngage, the most trusted brand in automotive live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…Continue
Added by Ketty Colom on October 4, 2013 at 1:02pm — No Comments
|by Josh Escusa, Reputation Management Specialist…|
Last Monday, Mercedes-Benz released a video that has now been viewed over 4 and a half million times on Youtube.
Its star? A dancing chicken. A bunch of them.
You wouldn't have thought that the best way to advertise the adaptive stability control of a Mercedes-Benz vehicle would be a chicken and a pair of hands showing off their moves but 4 and a half million people…Continue
Added by Joshua Pullan on October 4, 2013 at 7:48am — No Comments
There is no question that there is a hint of fall weather in the air when I stepped out each morning this past week. At my house even a few leaves are scattered around the yard. As the old saying goes, when the leaves fall, prices will also fall. Notice I said a “few leaves”. This means it is still a relatively solid market. Most of the comments included within the Black Book survey personnel reports from the past week indicated an overall softness with a few describing the market as…Continue
Added by Carroll Nguyen on October 3, 2013 at 11:36am — No Comments
Collins English Dictionary defines customer satisfaction this way, “a feeling of satisfaction with a product or service obtained from a business”. Anyone who works with the public has had the importance of customer satisfaction drummed into their head repeatedly. For years businesses have made it one…Continue
Added by Al Mosher on October 3, 2013 at 7:31am — No Comments