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All ADM Member Blog Posts (9,507)

Business Networking Group Gets Busted For Yelp Review Posting Ring

Well it never ceases to amaze me on the efforts people will go to create a fake review.  It seems like the stakes of the game have gone even higher. 

 

Los Angeles Times writers Jessica Guynn and Andrea Chang…

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Added by Brian Pasch on July 7, 2012 at 5:30am — 3 Comments

Re-Balancing Advertising spend on the OEM Level

I have been subscribing to Automotive News for a few years now and I am just so pleased to see the growing coverage on Digital Media and it's impact. 

The most recent issue had a cover story about Paid Search and best practices. Then inside the coverage of the new Google Cars,…

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Added by Glenn Pasch on July 7, 2012 at 4:51am — No Comments

The Final Customer Send-Off

You have a customer to come in and pick up their brand new car today.

You are excited because you have a scheduled delivery.

You brag about it and come in on your off day.

The car is shined and ready to go.

The customer shows up on time.

And then it starts to rain.

Another car parks in front of them, delaying their exit.

And now their lasting impression isn't 100%…

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Added by Todd Katcher on July 6, 2012 at 6:00pm — No Comments

Go NEW! Avoid the Annual Training of the Lemmings

Don't attend a single conference.  Cry and whine that there are too many conferences, too much education, same people presenting, waah waah waah.  

If you think the same people are presenting the same old thing in the same old way at the same old places . . . then why go to those same old places?  Or, for that matter, to ANY conference?  The beer?  A…

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Added by Keith Shetterly on July 6, 2012 at 7:00am — 7 Comments

Writing Content For Your Web Site, Do's And Don'ts

How often do you see a website that looks pretty, but reads as though English is the author's fifth language? It's amazing how bad writing can ruin a site that otherwise looks amazing. It's especially amazing considering how cheap GOOD writing can be. Don't let poor copywriting drag your site down!

For…

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Added by Timothy Martell on July 6, 2012 at 5:11am — No Comments

Lon Safko, Author of Extreme Digital Marketing, Keynote Speaker at AutoCon 2012

Lon Safko, Best Selling Author of The Social Media Bible and Extreme Digital Marketing, to Give Keynote Address at AutoCon 2012 in Las Vegas

Best-selling author, speaker and strategist will give a keynote address as well as lead a panel workshop discussion at the AutoCon 2012 Conference.…
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Added by Ralph Paglia on July 5, 2012 at 9:30pm — No Comments

Understanding how Men and Women use Social Media Differently

In this infographic we made for Digital Flash, we examined the many differences between the social networks and how men and women react to them. As most know, women are far-more active on most social media sites than their male counterparts. Take a look to see how each individual network stacked up in the "Battle of the Sexes".

Click to enlarge or see it on…

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Added by J.D. Rucker on July 5, 2012 at 7:58pm — 1 Comment

TrueCar and Yahoo Autos End Exclusive Marketing Agreement

Jason Stein, Editor for Automotive News, broke the story today that TrueCar has ended their exclusive relationship with Yahoo to drive traffic and leads to the TrueCar platform.  The breakup was due to the lack of traffic and leads that Yahoo Autos was producing.

 

According the the…

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Added by Brian Pasch on July 5, 2012 at 7:00pm — 8 Comments

Rick Case Honda Paves the Road To Economic Recovery - New Car Sales Soaring

The Road To Recovery? New Car Sales Soaring

DAVIE (CBS4) – At Rick Case Honda in Davie on the Fourth of July…

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Added by Ralph Paglia on July 5, 2012 at 1:41pm — No Comments

Improve Your Inventory Using Google Analytics

Improve Your Inventory Using Google Analytics

Google Analytics is a powerful tool for managing your online advertising campaign. But did you also consider that tracking your ad campaigns can provide important insights into your business – and help you control your inventory?

Think about it this way. People will search a variety of things to land on your site. They might search “car dealerships” and the area…

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Added by Paul Potratz on July 5, 2012 at 12:30pm — No Comments

Misconceptions of Automotive Live Chat

As more consumers are using the web to research and communicate with dealerships before they decide to purchase a vehicle, it is important to understand the value of live chat and the power behind establishing a relationship between the…

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Added by Ketty Colom on July 5, 2012 at 9:00am — No Comments

Nissan North America Commits to Social Media for Launching Vehicles and Strengthening Brand

Nissan’s launch of five vehicles, all scheduled to occur over the next 15 months, will include a stiff dose of social media marketing. The 2013 Altima began the sequence as the first launch of the “Most Innovative Year Ever” for Nissan’s North American branch. The Altima launch utilizes print,…

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Added by Jim Fitzpatrick on July 5, 2012 at 8:13am — No Comments

Download The Google+ Local App To Resolve Review Posting Problems

The turmoil has continued since Google announced that Google+ Local would be using a new review system in lieu of the old Google Places "five-star" rating system.

 

Dealers have been having trouble posting reviews from Apple iOS devices.  For many dealers, the review button was no longer…

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Added by Brian Pasch on July 5, 2012 at 8:00am — No Comments

Wise Metrics Proposes New Formula For Measuring Facebook Engagement

 

When it comes to metrics for Facebook dealership pages , engagement is seen by many as the holy grail. However, according to Facebook analytics provider Wise Metrics, the way it is…

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Added by Joseph Little on July 5, 2012 at 7:56am — No Comments

Listen To Google It Will Save You A Headache

The Business of automotive SEO is constantly changing, you have to always be abreast of the every changing trends and tactics. SEOs tend to spend a lot of time just researching the latest info, let's face it there aren’t many industries where you could…

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Added by Timothy Martell on July 5, 2012 at 6:35am — No Comments

Thank You Mr. & Ms. Car Salesperson! I Salute You Too!

If everyone could walk in everyone’s shoes for a day, we would have more empathy for each other.  The world would be less cynical, and much more appreciative of what our fellow Americans do on a daily basis.

Before I talk about the car salesman, I want to give a special thanks to all of our military personnel who defend our country both near and far.  These men and women have made it possible for people like me pursue life, liberty, and happiness!   …

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Added by James Schaefer on July 4, 2012 at 8:38am — No Comments

Rick Case Honda Becomes #1 Honda Sales Volume Dealer In America

RICK CASE HONDA, AMERICA’S LARGEST VOLUME HONDA DEALER,

IN JUNE SELLS 615 NEW HONDAS, THE MOST IT HAS SOLD IN THREE YEARS SINCE “CASH FOR CLUNKERS” IN AUG. 2009…

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Added by Ralph Paglia on July 4, 2012 at 7:33am — 2 Comments

5 Tips For Better Facebook Management

So you've created a Facebook page for your business and find yourself wondering, "Now what?" It's not a Field of Dreams scenario, you can't expect fans to come simply because you've built the page. No, you need to earn your fans. Luckily, a lot of different techniques have been developed to help you do just…

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Added by Timothy Martell on July 4, 2012 at 6:01am — No Comments

Nothing out of the ordinary... a customer sends in an inquiry & receives this back.. Simple formula; Customer + Lead Inquiry X Video Response = Sale!

 

I`m sure you`re doing the exact same thing at your dealership too........

 

Well you are.......

 

Aren`t…

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Added by Ken Beam on July 3, 2012 at 2:21pm — 1 Comment

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