Automotive Digital Marketing ProCom

Professional Community for Car Dealers, Automotive Marketers and Sales Managers

Loading... Be Patient!

All ADM Member Blog Posts (10,698)

Crossovers Continue to Be in Strong Demand

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Continue

Added by Black Book on April 27, 2016 at 1:06pm — No Comments

Get Ready, the Cheese is Moving Again!

The well-known book Who Moved My Cheese tells a story about change; how change is inevitable and how we all need to adapt and adjust our attitudes to change...or perish. In the last ten years the most powerful agent of change in dealerships has been technology. Think about how technology, in all…

Continue

Added by Erik Nachbahr on April 27, 2016 at 10:14am — No Comments


Influencer
Public Relations: The New Home of Content & Social Media Marketing?

When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases.

The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure…

Continue

Added by sara callahan on April 27, 2016 at 5:30am — No Comments

Make Your Website Think Mobile

Modern world is full of mobile technologies. Every day new gadgets and other stuff appear to ease our life. It’s great to have everything you need on hand, and if you still don’t get used to modern technologies it’s may be harmful for your business. People love their smart phones & your customers too! Everyone wants to find everything they need online. Sometimes dealer mobile websites seems ridiculous & unnecessarily because dealership already spent a lot of time on perfecting their…

Continue

Added by Maria Smith on April 26, 2016 at 11:34pm — No Comments


Influencer
What's holding your business back?





How do you see your business growing to meet the changing

demands of your customers?
 

In this week's Think Tank Tuesday, I'm joined by the

Director of the Association of Danish…
Continue

Added by Paul Potratz on April 26, 2016 at 12:30pm — No Comments


Influencer
Gubagoo ChatSmart Presented with DrivingSales Dealer Satisfaction Award

Gubagoo ChatSmart received a “Top Rated” Award for Dealer Satisfaction in the Chat Products Category

 

West Palm Beach, FL – April 26, 2016 – Gubagoo ChatSmart is the recipient of a “Top Rated” Chat Products award in the seventh annual DrivingSales Dealer Satisfaction Awards.

 

“We are honored to receive a DrivingSales Dealer Satisfaction Award for ChatSmart,” said Brad Title, CEO of Gubagoo, Inc. “Especially…

Continue

Added by Crystal Hartwell on April 26, 2016 at 7:28am — No Comments


Influencer
How One Dealership Found the Recipe for Success in Customer Engagement

Getting your customer’s attention and engaging with them can be a tough task these days.

There is so much competition from other marketers -- customers are constantly barraged with messages from every side and in every way.

 

Social media reach has decreased, digital marketing is ever more…

Continue

Added by Mike Gorun on April 26, 2016 at 5:30am — No Comments

Rosner Auto Group Retains Helion Technologies to Aid with Dealerships' Transition and Ongoing IT Services

Timonium, MD -- April 25th, 2016 -- Helion Technologies, a leading provider of information technology (IT) solutions for auto and truck dealers, announced today the addition of the Rosner Auto Group, based in Virginia and Florida, to its list of clientele. The Rosner Auto Group was formerly an eight-store dealership group with a body shop. In June 2015, the owners decided to sell two stores and split the remainder of the group…

Continue

Added by Erik Nachbahr on April 25, 2016 at 8:08am — No Comments


Influencer
Auto/Mate Releases Free eBook: The Auto Dealer's 10-Step Guide to Using Mobile Tablets in Service, Sales and F&I

Albany, N.Y. – April 25th, 2016Auto/Mate Dealership Systems announced today that it is releasing a free eBook for download, titled The Auto Dealer's 10-Step Guide to Using Mobile…

Continue

Added by Mike Esposito on April 25, 2016 at 7:01am — No Comments


Influencer
Ford Compels Dealers To Increase Google Adwords Budget

While participating in a meeting during NADA 2015 in San Francisco, I challenged Brian Pasch's assertion that car dealers should not invest too much time or energy on Pay-per-Click Search Engine Advertising strategy or tactics... Almost a year and a half later, I believe…

Continue

Added by Ralph Paglia on April 22, 2016 at 11:50am — No Comments


Influencer
Are you capitalizing on your blog?

Make sure your utilizing your blog to the fullest extent! On this week’s Hard FactsSamantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect…

Continue

Added by Paul Potratz on April 22, 2016 at 11:30am — No Comments


Influencer
How to Combat Loyalty Program Fatigue

The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards can have an unintended effect: customer loyalty fatigue.

 

Most consumers do still participate in their…

Continue

Added by Mike Gorun on April 22, 2016 at 5:57am — No Comments


Influencer
Report: 50 Years of Women and Cars | From A to Z, A Historical Context, 1966 – 2016

Today's Women's Wednesday is a rich historical look back reflecting on 50 years of women and automobiles. Its is a great way to view the huge industry and cultural shifts that have taken place in five decades. Fom A to Z. Here are just a few of the trends and events that changed the marketplace and…

Continue

Added by Anne Fleming on April 20, 2016 at 1:52pm — No Comments

How to negotiate a better deal on your used car

Us Brits are innately polite and fair-minded individuals, meaning that the art of negotiation is often lost on us. This is particularly true when purchasing a single item, as we are predisposed to avoid negotiation unless we are looking to complete a bulk purchase.

 

This also applies to big-ticket purchases such as cars, even those that are bought as used models. The truth is…

Continue

Added by Peter Bravo on April 20, 2016 at 10:10am — 1 Comment

BLACK BOOK AGREEMENT WITH AUCTION SIMPLIFIED POWERS PROFIT-MINDED WHOLESALE AUCTIONS

Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a partnership whereby it becomes the exclusive provider of vehicle valuation data for Auction Simplified, a custom online auction service for individual dealers.

Wholesale vehicle buyers and sellers accessing Auction Simplified dealer auctions receive access to instant vehicle valuation data powered by Black Book. The data will be…

Continue

Added by Black Book on April 20, 2016 at 8:57am — No Comments

Car Dealerships: Time to Step-Up Your Advertising Game

All too often, small businesses neglect their online presence and rely on the traditional methods of advertising like newspaper adverts, catalogue listings and magazine adverts.

The use of social media is a…

Continue

Added by Rahul Paul on April 19, 2016 at 11:00pm — No Comments


Influencer
Don't crash your live chat like a 1970's Porsche Turbo - both can BITE you

Porsche engineering was one of the few bright spots during the dreadful era of crappy cars in the 70’s and 80’s

During the dark ages of the auto industry…

Continue

Added by Big Tom LaPointe on April 19, 2016 at 7:30pm — No Comments


Influencer
Are New Opportunities a Distraction?

Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.

In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.



Comment below for future Think Tank…

Continue

Added by Paul Potratz on April 19, 2016 at 1:40pm — No Comments

Small Crossover Values Improved The Most Last Week

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …

Continue

Added by Black Book on April 19, 2016 at 12:28pm — No Comments

Recalls and Marketing Bad News

One of the largest pain points with recalls is completion percentages. In many cases, it’s not by any fault of the manufacturer or dealer that the recall repair compliance percentages are low.

Recall repairs can be hindered by parts availability, procrastinating or apathetic owners, or owners who simply aren’t…

Continue

Added by Chris Miller on April 19, 2016 at 8:32am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

ADMPC is a Network for Car Dealers, Automotive Marketing, Advertising and Management Pros sharing Digital Strategies and Execution Tactics.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$ USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

 

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top 5 Automotive Marketing Forum Discussions - 30 Days

1. Capturing customers on video

Posted by Nate Wiener on November 19, 2013

2. Marketing Agency

Posted by Kyle Hayden on March 17, 2016

3. 9 Vehicle Pics??

Posted by Kyle Hayden on September 28, 2015

Share the Best Content w/AutoMarketing Community

Google Automotive Network Targeted Placement Ads

© 2016   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service