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All ADM Member Blog Posts (9,122)

Team Toyota Auto Group Shares Credit For Their Recent Success With Driving Loyalty, LLC

Cedar Falls, IA, August 18, 2014; Team Toyota was featured in the cover story of the June 2014 Edition of AutoSuccess Magazine titled, “Winning The Loyalty Game! The Retention Strategy That Added $3 Million To Team Toyota’s Bottom Line.” 

Paul Muller’s Team Toyota Auto Group includes Team Toyota Princeton, Team Toyota Langhorne and Team Toyota Glen Mills.  All three of these highly respected operations have collectively received 70 Toyota Excellence Awards for…

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Added by Philip Zelinger on August 25, 2014 at 3:01pm — No Comments

The Importance of SERP for Car Dealers ~ Search Engine Optimization

Search engine results page listing will determine the amount of traffic your website will get. Organic SERP is one main component.

What is SERP?  It stands for…

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Added by Manny Luna on August 25, 2014 at 3:00pm — No Comments

Developers of the Industry’s First Data Driven Marketing Engine Receives Multi Dealer Satisfaction

Tampa, Fl.

LIVE MARKETING, a data driven marketing engine, gets the dealer satisfaction by helping them sell 25% more vehicles.  Martin Saavedra JR, Visionary Pioneer in the Data Community, and developer of LIVE MARKETING is over whelmed with the tremendous response from Dealer Principals nationwide.

LIVE MARKETING is a new automotive forefront player in the data space, concerning DMS data mining. The company has been in development of a brilliant strategy to use multi-channel…

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Added by Dani Lunsford on August 25, 2014 at 2:02pm — No Comments

Auto/Mate to Host First User Summit for Auto Dealership Executives, Highlighting DMS Features & Best Practices

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – August 25th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that it will be hosting its first annual User Summit for auto dealer clients on Friday, September 19th in Albany, NY. More than sixty dealers and managers from dealerships around the country are scheduled to attend, where they will learn the newest features of Auto/Mate's dealership management system (DMS)…

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Added by Mike Esposito on August 25, 2014 at 10:08am — No Comments

Tim James, VP of Sales with Flick Fusion, to Present "Video Marketing Tips, Trends, & Practical Uses" at Digital Dealer 17

FOR IMMEDIATE RELEASE

Urbandale, IA--August 25th, 2014--Flick Fusion (www.flickfusion.com), the industry's leading video marketing provider, announced today that Tim James, Vice President of Sales with Flick Fusion, will present "Video Marketing Tips, Trends & Practical Uses" at the upcoming Digital Dealer Conference & Exposition in Las Vegas, NV. Auto dealer…

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Added by Brian Cox on August 25, 2014 at 10:04am — No Comments

Finalists Announced for the DrivingSales 2014 Dealer Best Idea Award

Award recognizes the most innovative auto dealership strategies of 2014; finalists are Cathy Nesbit and Alyssa Safty, Harry Robinson Buick GMC; Bryan Armstrong, VW SouthTowne; Shelly Hebert, Glenmore Audi; Erich Gail, Cardinale Automotive Group; Robert Karbaum, Weins Canada Inc. / Don Valley North Toyota

 

Salt Lake City, Utah – August 25, 2014DrivingSales announced that five…

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Added by Crystal Hartwell on August 25, 2014 at 9:13am — No Comments

Service - If you build it, will they really come? Can you attract off-Brand business?

Good afternoon ADM Community Members - We`ve always toyed with the idea of expanding our Service to service other makes and models and I would appreciate your insight on this topic.

Has anyone out here successfully had any amount of their customer base actually service the other…

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Added by Ken Beam on August 25, 2014 at 9:00am — 6 Comments

Major New Model Change Brings Strength To Old Style

Hello and welcome to this week’s edition of Beggs on the used Car Market, with data and insights on the used car market from Ricky Beggs and Black Book. What a week it has been with the editors being tuned into the online activity and getting on the physical auction lanes, while also getting to touch another majorly redesigned full-size utility, the 2015 Ford Expedition. We also had some interesting discussions within the industry regarding…

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Added by Black Book on August 25, 2014 at 8:19am — No Comments

The Single Worst Thing A Dealership Can Do In Video Marketing

It has long been considered a best practice in search engine optimization and search engine marketing to use deep linking to take searchers to the exact content they are searching for, rather than simply directing them to your home page.

If the searcher is not taken directly to the content they…

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Added by Brian Cox on August 25, 2014 at 4:00am — No Comments

Adding Chat is not enough! Four tenets of successful chat

Just sticking chat on your dealership and hoping for some more leads and sales is like throwing up a banner an expecting traffic to flow into the door. A banner may have its place in a comprehensive marketing plan, but by itself, won’t make a significant difference in car sales. And so it is with live chat. A blinky icon with a smiling face may generate a few conversations, but it won’t generate the…

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Added by Big Tom LaPointe on August 24, 2014 at 2:00pm — No Comments

Get Your Customers Properly Engaged with Your Dealership

I know. It's a buzzword. It's impossible to keep track of number of times experts in the car business have used the word "engagement" when describing how to get more customers. Engage on social. Engage on search. Engage on YouTube. Engage on your website. It's a mess but it's still important to be engaged with…

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Added by Jon Lamb on August 24, 2014 at 1:50pm — No Comments

When Advertising A Discounted Price, Are You FTC Compliant?

Excellent example of dealer disclosing how they arrived at the Advertised Discounted Price. AND it's FTC Compliant AND a performing VDP designed for high volume, quality lead generation all launched from SRP - how does a potential car buyer NOT engage?…

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Added by Ken Lees on August 23, 2014 at 6:06am — No Comments

Automotive Advertising Should be as Close to Perfect as Possible

It really should go without saying, but we've seen so many of low effort attempts at advertising over the last few months that it became necessary to bring the topic up. Your advertising should be amazing every time.

We've seen poor creative being passed off as banner ads, poor-quality ads…

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Added by Paul Accinno on August 22, 2014 at 7:18pm — No Comments

Where are they coming from?

Facebook just added new advertising features for businesses looking for more return on their investment. The new features allow for improved lead attribution and device reporting.  

What does this mean for your brand? Samantha explains how you can use these new features…

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Added by Paul Potratz on August 22, 2014 at 11:37am — No Comments

The Top Ten Auto News Stories of the Week: August 16 - 22

It’s been a fun week at ActivEngage! We've all been showing our team spirit by dressing up every day for Spirit Week!

 …

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Added by Rebecca Kon on August 22, 2014 at 7:02am — No Comments

Help First, Sell Second with Chat

Selling comes naturally for many of us in the car business...

In most conversations, people in the automotive industry have a tendency to turn the conversation with the techniques we've been taught - building rapport, qualifying, leading the conversation,…

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Added by Jeffery Sterns on August 21, 2014 at 11:30pm — 8 Comments

Car Sellers Refine Pitch to Women

Among Millennials, 53% of Car Buyers Are Female Cathy Anderson, right, owner of Woody Anderson Ford, a Huntsville, Ala., dealership, discusses a car with Connie Hicklen. Shawn Poynter for the Wall Street Journal…

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Added by Anne Fleming on August 21, 2014 at 1:30pm — 6 Comments

Random Acts of Generosity Can Build Loyalty

Finding a lost earring in the jewelry box, discovering the old autographed Tom Seaver baseball card when you clean out the attic, and learning that the shirt you are about to pay retail for is discounted, are all pleasant surprises. 

How about walking into your bank and having the ATM talk with…

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Added by Richard Holland on August 21, 2014 at 5:00am — 3 Comments

Data Breaches: Why Dealers Should Be Concerned

Earlier this month, the New York Times reported that a crime ring in Russia has “amassed the largest known collection of Internet credentials,…

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Added by Scott T. Joseph on August 21, 2014 at 5:00am — 2 Comments

The Benefits of Video Marketing ~ Internet Marketing Tips!

The expanding role internet plays in marketing has made online marketers to evolve useful strategies for marketing their products and services online. Contents play vital roles in creating information about any product or services for internet users. Video marketing helps create powerful contents…

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Added by Manny Luna on August 21, 2014 at 2:00am — No Comments

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