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All ADM Member Blog Posts (9,974)

How One Person Can Make A Difference: A Lesson in Customer Advocacy

While the public is constantly barraged with negativity pertaining to car dealers, there are many instances that go ignored or are simply passed over. Let’s face it… the media (and a lot of websites/industry blogs) are typically more focused on perpetuating the stereotype of dealers as the “bad guys.” There are…

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Added by Arnold Tijerina on July 28, 2015 at 7:30am — No Comments

Secrets Every Successful Dealership Knows

Take Back Your Brand: Secret Strategies for a Thriving Dealership

Every dealership depends on certain resources to be successful, but thriving dealerships know the secrets to long-term, bottom line success depends on investing time and money in core areas of the dealership to stay on top and build a solid, recognizable and…

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Added by Joseph Little on July 28, 2015 at 6:53am — No Comments

Innovative Dealer Partners with Village to Increase Sales and Loyalty

According to an article in Automotive News, one dealer in Illinois has come up with a pretty ingenious loyalty rewards program idea – to leverage taxpayer dollars to increase car sales, while…

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Added by Mike Gorun on July 28, 2015 at 5:30am — No Comments

10 Ways to Build Trust in Your Brand

Take Back Your Brand By Building Trust

The success of your business depends on the trust you are able to build for your brand. After all, consumers with confidence in specific brands will not only return and provide repeat business, but they will also spread word of mouth advertising to their friends, increasing the success of your…

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Added by Joseph Little on July 27, 2015 at 8:45am — No Comments

Premier Solutionz Uses Flick Fusion's Live Video Walk Arounds to Help Auto Dealers Increase Website Visitors, Leads and Sales

Urbandale, IA--July 27th, 2015--Flick Fusion (www.flickfusion.com) announced today that Premier Solutionz, a leading provider of lot service and inventory management services to auto dealerships in Colorado, is using its Live Video Walk Arounds to help auto dealers increase website visitors, leads and sales.

 

One of Premier Solutionz' clients is Tynan's Nissan and Tynan's…

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Added by Brian Cox on July 27, 2015 at 6:56am — No Comments

One Isn’t Always the Loneliest Number That You’ll Ever See

In determining the effectiveness of video marketing, perhaps the metric most used is views - How many views did this video get? In fact, in a recent study by Yahoo-owned video platform…

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Added by Timmy D. James on July 27, 2015 at 6:14am — No Comments

Auto/Mate Announces Integration with Autopoint's Service Scheduling and Shop Loading Product Line

ALBANY, N.Y. – July 27th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Autopoint, a Solera company and a leading provider of revenue and retention solutions for auto dealership service departments, has completed integration of several of its products with Auto/Mate's dealership management system (DMS). Auto/Mate customers now have the ability to access Autopoint's advanced scheduling and shop loading features…

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Added by Mike Esposito on July 27, 2015 at 5:43am — No Comments

To boost, or not to boost, that is the question.

More and more every day I talk to dealerships that are coming to terms with the idea that to be successful on Facebook you have to spend money. Period, no question, it’s true. That’s beautiful. When I ask how they are spending money on Facebook the typical response is they are using the boost feature on the…

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Added by Jeff Glackin on July 26, 2015 at 8:25pm — No Comments

The Growing Plague of Google Analytics Spam and How to Filter It

If you're one who checks Google Analytics often to see how your traffic is doing, you've problem seen a lot of sites popping up in analytics over the last year or so that don't make sense. It would seem like these you're getting traffic from strange sites, particularly those selling SEO or other marketing…

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Added by J.D. Rucker on July 26, 2015 at 8:06pm — No Comments

77% of Your Dealership’s Social Media Posts Should be Content Marketing



The 99 Series: We’re Back!

Welcome to the Hope-Is-Not-a-Strategy post, where I remind…

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Added by Joseph Little on July 24, 2015 at 7:30am — 2 Comments

Volvo’s Lifetime Parts Warranty Offer May Increase Service Business & Customer Loyalty

As reported by Automotive News, Volvo is rolling out a lifetime warranty on parts and labor for all vehicles serviced after the factory warranty at any Volvo dealership.…

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Added by Chris Miller on July 24, 2015 at 5:00am — No Comments

Tips on How to Set Up an Online

These are the finest tips for those who are an active Internet user and think that creating their own online store is easy. So, you are thinking about setting your own shop in the web. So, of course, and…

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Added by Kristine J. Bech on July 24, 2015 at 12:30am — No Comments

FuzeCast Strategy Team Podcast with Data Scientist, Paul Chua

In this episode of the FuzeCast show, MotoFuze VP of Social Strategy, Joey Little, Director of Content and Marketing, Kristin Huntley welcomes team member and Data Scientist, Paul Chua to the podcast for a discussion on data driven social strategy and defining true engagement.  Paul is a strategic member of the…

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Added by Joseph Little on July 23, 2015 at 7:59am — No Comments

Increase Show and Close Rates with a Winning Lead Strategy

Most dealers close between twenty to thirty percent of the leads submitted through their own website. With that kind of close rate, its no wonder the prevailing wisdom is the more leads you can get, the better. To a certain extent this is true, but the quality of your leads is even more important than the…

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Added by David Metter on July 23, 2015 at 6:00am — 4 Comments

Don't Panic while you Lose Access to your Vehicle or Safe

Human is to Error

Motor vehicles and safes have great access control mechanisms which serve to ensure that only individuals with authorised access can gain entry. As human beings we are prone to err, be careless, or find ourselves in situations where we cannot access entry to our vehicles or safe deposit boxes.…

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Added by Jirakee jones on July 22, 2015 at 9:14pm — No Comments

Auto Industry’s First Innovation & Investor Conference Announced

 

AutoVentures Conference, produced by DrivingSales and Fraser McCombs Capital, will connect entrepreneurs with investors, innovative retailers, and industry vendors to foster investment in, and adoption of, new technologies in the auto industry

 

Salt Lake City, UT – July 22, 2015 – DrivingSales and Fraser McCombs Capital today announced AutoVentures, the auto industry’s first conference to foster…

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Added by Crystal Hartwell on July 22, 2015 at 1:14pm — No Comments

Poor Service Review? How it¹s Handled is Key to Your Success

So, you’ve received a poor review from a woman customer. Now what? First, remember poor reviews will happen. Someone will be unhappy with your dealership at some time. The same happens to Starbucks, Apple and Nordstrom. As long as the poor reviews are infrequent, they really are good news. Why?

  1. Customers expect to see a variety of ratings when reading reviews. If all are “exceptional”, customers will think they aren’t seeing the whole picture.
  2. You have a chance to…
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Added by Anne Fleming on July 22, 2015 at 12:10pm — No Comments

Periodic Table of SEO: In-Depth Content Guide

Periodic Table

While SEO is a simple practice once you learn the basics (and begin implementing strategies and techniques), it's often intimidating to beginners and those who don't specialize in digital marketing.

In order to help more and more people learn about SEO in a simple and organized…

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Added by Mark Frost on July 22, 2015 at 7:45am — No Comments

This Week in Social Media

Social Media Update – Week of 7/20

Hey, it’s Joey Little, VP of Social Strategy with the MotoFuze Weekly Social Media Update.  This week we’ve got some great news for those of us who want more from our mobile social media experience!

Twitter Summary Cards

Twitter users will now see more web content detail in their timelines thanks to the newest …

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Added by Joseph Little on July 22, 2015 at 7:19am — No Comments

A Nice Set of Tyres can enhance Vehicle Performance

For most people, running a vehicle is an expensive affair however; the peace of mind that comes along with owning one makes it a worthwhile investment. One needs to ensure that the vehicle is well maintained in good condition to ensure it does not lose value, does not accrue unnecessary bills and more so ensure it performs as expected. One of the most important parts in a vehicle is the tires. They make contact with the road surface to give the vehicle the traction it needs to grant it the…

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Added by Jirakee jones on July 21, 2015 at 10:48pm — No Comments

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