Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Each day consumers spend a little more than 3 hours on their smartphones – and that’s not even making calls. The…Continue
Added by Larisa Bedgood on July 19, 2016 at 5:07am — No Comments
News for the Week of July 18
Improvements for YouTube Ads
Google recently announced …Continue
Added by Joey Little on July 18, 2016 at 11:00am — No Comments
Today’s auto consumers are in-market longer than ever, with the majority of shoppers in market for 2 months or…Continue
Added by Larisa Bedgood on July 18, 2016 at 9:03am — No Comments
Consumers are constantly flooded with messages everywhere they go, from billboards to direct mail, to websites, banner ads and email. Most of these messages are disregarded, ignored or, even worse, never seen, because, for the most part, the message itself is not relevant.
So, along came retargeting,…Continue
Added by Joe Orr on July 18, 2016 at 6:00am — No Comments
The single most important aspect of a website is its content. You can have great graphics, a perfect layout and other enhancements, but for a website, it all comes down to content. A website is only as good as the content it holds. Here are a few reasons why you need to have great web content for your website.…Continue
Added by Mike Haynes on July 18, 2016 at 5:41am — No Comments
With many automobile companies dishing out more designs year after year, and with the race for the car of the future escalating, selling cars is more competitive day after day. Hence, car dealers are desperate for a ground-breaking means of beating their rivals to a larger customer base.…Continue
Added by Rahul Paul on July 17, 2016 at 12:10pm — No Comments
Do you have any idea how little it takes to maintain an electric car, provided you have a very basic knowledge on automobile engineering? Actually, it seems to be one of the chief causes that make it a favourite among the new-age car owners. A hybrid vehicle, on the flipside, comes with a regular engine, which is coupled with electric motors, thus requiring more upkeep. But matter the type of vehicle you buy, it is necessary to know the most basic ways to take special care of them, apart…Continue
Added by Allan Lloyd on July 17, 2016 at 9:35am — No Comments
Auto wreckers are business establishments that specialize in the dismantling of wrecked an decommissioned automobiles. These entities can be of great of use to you in several circumstances. To begin with, you might have an un-roadworthy car, which you wish to dispose of in the most profitable manner.…
Added by Mike Haynes on July 16, 2016 at 3:12am — No Comments
Every time you step into the roads, you should make sure that you are safe because there can be a lot of things which can cause dangerous damages and it maybe also the reason for death. If you are careful and if everyone in the road is equally careful and focused on what’s happening on the road, a lot of car accidents can be prevented.
Accidents are very common in the festive season because many people get involved in parties and then go home driving even though they are drunk. The…Continue
Added by Mark Thompson on July 15, 2016 at 11:21pm — No Comments
What are you doing on Facebook to provide value?
By creating a Facebook group, you'll be able to nurture the database that you already have, as well as increase the audience for your business. Your new Facebook group will give you the opportunity to get feedback on products or services, engage with customers, and build top-of-mind awareness.…Continue
Added by Paul Potratz on July 15, 2016 at 2:25pm — No Comments
So it’s been a long time since I wrote a blog (for myself, that is) but after attending Jim Ziegler’s Internet Battle Plan and watching a kid yell "I found a Pokémon!" then promptly walking into a wall then watching adult auto industry attendees, vendors and speakers choose to go Pokémon hunting rather than…Continue
Added by Arnold Tijerina on July 15, 2016 at 1:30pm — No Comments
It's easy to make a case for "no." Consumers connotate "express service" with an hour or less. Unfortunately, too many consumers experience a 2-3 hour express service, and the end result is customer defection.
There are dealers that are very efficient, and provide consumers with a true express service experience. Unfortunately, those dealers are the exception. Express service is essentially going the way of "complimentary car washes"; soon to be obsolete.
I believe that…Continue
Added by Ken Hite on July 15, 2016 at 6:06am — No Comments
Added by Ralph Paglia on July 15, 2016 at 12:38am — No Comments
Company culture is a hot topic recently, and with good reason. Companies with a great workplace culture enjoy increased employee and customer retention rates, as well as higher profits.…Continue
Added by Mike Esposito on July 14, 2016 at 11:17am — No Comments
Most dealerships still make their ad buying decisions based on a traditional ROI report... The problem is, these traditional reports are little more than smoke and mirrors.
An ROI report assumes that there is a precise and (importantly) exclusive connection between a lead…
Added by Aubrey Hankins on July 14, 2016 at 10:00am — No Comments
Communication and engagement go together like biscuits and gravy, like macaroni and cheese, like bacon and eggs. Most of the time, it’s pretty hard to have one without the other. (Who wants a dry biscuit anyway?) Now that everyone is hungry, it’s time to take a look at the many ways communication is at work in your dealership and…Continue
Added by Joey Little on July 13, 2016 at 3:00pm — No Comments
One of the most important trends in the dealership marketplace that has evolved of late, has been the emergence of the “NEW” automotive consumer. This new consumer has created a change in the frame of mind of what once was the prime automotive consumer; one that would base their entire decision from inside the showroom. With such an array of information online, the new consumer has the ability to learn every facet of every vehicle they wish to purchase, which has forced sales personnel…Continue
Added by Aubrey Hankins on July 13, 2016 at 10:30am — No Comments
Unprecedented, Yet Simple Tracking Worksheet Helps Build Your Business
There remains an untapped opportunity in your sales plan now to implement. This will make a huge impact just by tracking and measuring a few new metrics.
Follow this: While half of car buyers are women, and that percentage increases to 53% for millennial women. 1 in 3 women out earn their husbands.
But how successful is your dealership in converting…Continue
Added by Anne Fleming on July 13, 2016 at 10:13am — No Comments
So, you just walked off the block......
YOU SOLD YOUR CAR !!
Time to turn in your title and get your check !
Except for one thing.....…Continue
Added by Barry Neuman on July 13, 2016 at 7:18am — No Comments
Imagine that you are applying for a loan at a bank. As you sit there with the loan officer, you notice that she is using a laptop with an American Ninja sticker on the back of it. You laugh and point, "What's that? Is your bank sponsoring that TV show?" The loan officer laughs and shakes…Continue
Added by Erik Nachbahr on July 13, 2016 at 6:23am — No Comments