Automotive Digital Marketing

Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers

Loading... Be Patient!

All ADM Member Blog Posts (13,215)

Drive Sold-to-Service Converts

Almost half of a dealership’s sales customers never return for their first service appointment – that’s a hefty chunk of a dealer’s lifetime service potential!

What causes this pattern in car buyers, and how can you channel more of them from your showroom to your service lane? AutoLoop…

Continue

Added by Doug Van Sach on June 18, 2018 at 6:30am — No Comments

Car Insurance - How to Find the Best Plan

Finding inexpensive automobile insurance on the internet might seem incredibly simple. Nearly every website claims it has the best rates available. Clearly this can’t be true. It can be practically impossible for the average car owner to compare plan against plan to know if they’re…

Continue

Added by Rahul Paul on June 17, 2018 at 10:30pm — No Comments

BLACK BOOK MAY DEPRECIATION REPORT SHOWS MANY CARS AND TRUCKS SETTLING INTO SUMMER DEPRECIATION PATTERNS

According to Black Book® data, the average price of a used vehicle for model years 2013-2017 decreased slightly in value -0.3% during May, with cars changing -0.7% and trucks -0.1%. All vehicles are averaging a 12-month change of -14.1%. This is trending better than May of last year, when 2- to 6-year…

Continue

Added by Black Book on June 15, 2018 at 7:00am — No Comments

Biggest Challenge Today? Making Communication Easier

Interchange of information is crucial in business. Especially if you aim to transmit essential messages such as repair scheduling, tire replacement, or the cost of new car components.

Emails today usually end up unanswered or in the…

Continue

Added by Thomas F. Jung on June 15, 2018 at 1:30am — No Comments

Forrester’s Customer Service Trends for 2018

Customer relationship management (CRM) tools are some of the biggest buzzwords in recent years.

By 2021, …

Continue

Added by Thomas F. Jung on June 15, 2018 at 1:30am — No Comments

Dealer Strong HR Recruiting

HR

"The key to the success of any business is simple;
it’s about hiring the right people to be in the right roles at the right…
Continue

Added by Ralph Paglia on June 14, 2018 at 4:21pm — No Comments

Majority of Auto Leases Stabilize Prices Entering Summer

55.3% of Today’s Popular Leases Retain their Monthly Payment Prices Entering June

 Wantalease.com, the nation’s first online car lease marketplace for new lease deals, reports the latest update on new lease offerings, with prices on most of today’s popular leases holding steady from last month. Thirty-six different vehicles maintained their prices from the previous month to this month showing that lease prices are holding steady as we move into the summer…

Continue

Added by John Sternal on June 14, 2018 at 11:38am — No Comments

How Do I Start Video Marketing (Part 1) [VIDEO]

                                

Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 1 of this 2 part video…

Added by Timmy D. James on June 14, 2018 at 8:30am — No Comments


Agency
Don't Worry About Bells and Whistles. Make Your Homepage Help You Sell Cars

Your homepage should fulfill two needs: get car shoppers where they need to be and give them easy access to contact you. 

Every visitor should be able to do this with little to no friction. But many dealers make the same mistake on their homepage,…

Continue

Added by Dane Saville on June 14, 2018 at 8:00am — No Comments

Don’t go Breaking your Customer’s Heart!

When it comes to earning business, the customer experience has become a key differentiator. These days, sales and service customers tend to choose convenience and experience over pricing. In fact, dealers that consistently provide an…

Continue

Added by sara callahan on June 14, 2018 at 6:30am — No Comments

How Millennials’ buying habits change the auto industry

After more than a century on the road, the Americans are changing the way they drive. As of April 2016, the Millennials are the largest living population in the United States and they will make a huge impact on the auto industry. If you want your dealership to…

Continue

Added by Thomas F. Jung on June 14, 2018 at 12:12am — No Comments

DMS integrated texting is worth paying for

Time is money, and no one likes their time wasted. So, if you are not using the newest technologies, you are missing out on lucrative business opportunities. When it comes to texting – it is a relatively old technology – for more than 25 years…

Continue

Added by Thomas F. Jung on June 14, 2018 at 12:10am — No Comments


Vendor
Premium airport limousine service at affordable rates

All of us were made to believe that hiring an airport limousine service will cost us an exorbitant amount of money and that it is only meant for celebrities and people who have achieved stardom. So we kept depriving ourselves of the pleasure of riding in cozy limousines. However, lately we have started exploring the limo rates for airport transfers and other personal transportation needs. We were…

Continue

Added by Rosie Joy on June 13, 2018 at 11:30pm — No Comments

National Veteran's Art Museum in Chicago

Continue

Added by Ralph Paglia on June 13, 2018 at 4:00pm — No Comments

How to Find the Best Vehicle for the Entire Family

Buying a vehicle is always a very big purchase. While it can be a big decision to purchase a car at any time, buying a car for your family to ride in can be an even more challenging process. Fortunately, there are several tips that can be followed that will help you to find the best vehicle for your…

Continue

Added by Meghan Belnap on June 13, 2018 at 9:30am — No Comments

Healthy Economy and New Buyers Fuel Auto Dealership Transactions and Consolidation, According to The Blue Sky Report® Released by Kerrigan Advisors

  An increasing pool of dealership buyers and investors have helped sustain the market’s high blue sky values; growing number of groups go to market, driving activity and consolidation

Irvine, CA – June 13, 2018 – The auto dealership buy/sell market continued…

Continue

Added by Crystal Hartwell on June 13, 2018 at 8:30am — No Comments


Vendor
7 Long-Term Benefits of Content Marketing

Want to set yourself apart from your competition?

One of the best ways to do so is to influence how your target market perceives your company, and publishing quality content online is a great place to start.

Research shows that 78% of consumers believe that companies…

Continue

Added by Carol Forden on June 12, 2018 at 12:00pm — No Comments


Vendor
4 Marketing Trends That Will Disrupt The Auto Market

When was the last time you drove from dealership lot to dealership lot in the search for the perfect car?

You probably haven’t, like most people you did your research online before you stepped foot into a dealership, and you entered the dealership with the car model and extras you wanted already selected.

According to an Autotrader study, 88% of prospective…

Continue

Added by Carol Forden on June 12, 2018 at 12:00pm — No Comments


Vendor
How To Grow Organic Visitors by Mapping Content to the Sales Funnel

Is your blog generating traffic but not generating revenue for your business?…

Continue

Added by Carol Forden on June 12, 2018 at 9:50am — No Comments


Vendor
Why Every DealerShip Needs A Newsletter to Build Customer Loyalty

As GDPR privacy regulations took effect in the EU businesses worldwide began to rethink their lead generation strategy.

Many USA based businesses are now asking people to opt-in to their email list versus distracting customers and potential customers with…

Continue

Added by Carol Forden on June 12, 2018 at 9:00am — No Comments

ADM Blog Topics by Tags

Monthly Archives

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Marketing Network and Exchange for Car Dealers, OEM Managers, Advertising and Marketing Practitioners seeking improved results.

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting & Coaching
Select the maximum amount you want to pay each month
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Share the Best Content w/AutoMarketing Community

© 2018   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service