Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Cars are not merely for a single individual. No matter which car you are purchasing, they are mostly for the whole family. People of almost all ages ride these cars – from old grandparents to little kids. So, it is essential for the cars to have features that will keep all of them content. Over the years, different cars have developed various family friendly features. And several cars are expected to come up with more such trends in the coming years. These are meant to make the process of…Continue
Added by Katie Smith on April 10, 2015 at 2:45am — No Comments
Over the past few months, my team and I have been figuring out a way to effectively communicate the benefits of mobile advertising to auto dealers. Our answer finally came in the form of an infographic. Let me know what you think!…Continue
Although many dealership representatives and automotive professionals alike will be flocking to the Digital Dealer Conference in Tampa on April 21st, it’s important to note that one more important “event” will be happening that day…Continue
STOOPID IS AS STOOPID DOES!
STOP LOOKING STUPID ONLINE
IF You act like Forrest Gump, and your grammar and spelling sounds like Forrest Gump wrote it; don’t be surprised when people call you Forrest Gump.
“Stoopid is as Stoopid Does.”
The words you write reflect on you and take away from whatever message you’re trying to say. Learn the few simple things I am writing about…Continue
An article last month in USA Today, revealed that General Motors plans to dramatically cut the warranty coverage on Chevrolet and GMC vehicles beginning with 2016 models. Additionally, GM is…Continue
Added by Richard Holland on April 9, 2015 at 6:00am — No Comments
Most people go down the route of seeking car finance in Norfolk when they want a new vehicle. There are many reasons why this is the case. Not only does it provide financial benefits and make it easier for you to manage your money. But you will also benefit from a better choice of vehicles and it is likely that you will find it easier to secure a loan. Nonetheless, the only issue comes when choosing a lender, as there are so many different companies to choose…Continue
Added by tony croose on April 8, 2015 at 10:44pm — No Comments
|by Robert Allen, Social Media Specialist|
Would you give one of your employee’s full ownership of your dealership website? Your television or radio spots? Or your billboard? Most likely, you answered 'no' to these questions. You…Continue
Added by CDK Global on April 8, 2015 at 9:00pm — No Comments
"The Importance of Quality Response," presented by SCI MarketView,
named 2015’s Most Valuable Insight at third annual DrivingSales Presidents Club
Salt Lake City, UT– April 8, 2015 – DrivingSales today announced that "The Importance of Quality Response," presented by SCI…Continue
Added by Crystal Hartwell on April 8, 2015 at 4:06pm — No Comments
The average woman visits 30% more stores than men when car buying. Dealers that have a high WSI “shopping” score convert on average 15% more browsers to buyers. Women perceive these stores as more trustworthy and comfortable places to do business with and go there first. That is ROI.…Continue
Added by Anne Fleming on April 8, 2015 at 11:30am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
In this week's report, the Black Book editorial team takes a close look at this past week's valuation trends, with a special insiders look at activity within the Specialty Markets. Tax season buying and selling…
Added by Black Book on April 8, 2015 at 8:28am — No Comments
FIRING A SALES PERSON
This may generate some sparks, but; it is the way I see it and the way I teach it and the way I do it in the real-world.
When do you Fire a Sales Person?
Answer: You fire a Sales Person at that Point when you realize they are Never-Ever going to make it. …
Part of the allure of social media is seeing all of the fun and creative content that your friends have discovered and shared. For brands, it’s a never-ending process concocting that perfect content that engages consumers while delivering a brand…Continue
Added by sara callahan on April 8, 2015 at 5:30am — No Comments
Whether you are a auto dealer, contractor, doctor, attorney, mortgage…Continue
Added by Jonathan Floyd on April 8, 2015 at 5:00am — No Comments
On this week's Think Tank Tuesday, I will cover how you can use a new technology to increase your brand awareness.…Continue
Added by Paul Potratz on April 7, 2015 at 12:48pm — No Comments
Award-winning customizable mobile technology helps Aftermarket retailers retain and engage with today’s “always-on” consumer
Daytona Beach, FL – April 7, 2015 – DMEautomotive today announced the launch of Service Connect, a new mobile app built for the unique needs of the Aftermarket service provider. The technology upon which Service Connect is built…Continue
Added by Crystal Hartwell on April 7, 2015 at 10:35am — No Comments
CallSource manages over 8 million calls to dealerships every month and analyzed nearly 2,500 calls to determine how auto dealers can convert more service calls into appointments
Westlake Village, CA – April 7, 2015 - CallSource, the U.S. leader in call management, tracking, and…Continue
Added by Crystal Hartwell on April 7, 2015 at 10:30am — No Comments
An interesting article published in the Harvard Business Review by a Harvard professor makes some claims that many would argue against. Senior Lecturer, Frank Cespedes, argues that social media doesn’t affect the bottom line for companies and, due to that, is a waste of time.
Perhaps the most compelling reason for his conclusion is that the available metrics focus mainly on “likes, tweets,…Continue
Chapel Hill, N.C. – April 6, 2015 – 3 Birds Marketing announced today a partnership with Toyota Motor Sales, U.S.A.,…Continue
Added by Paul Mirek on April 7, 2015 at 7:52am — No Comments
According to Black Book® data, the average price of a used vehicle for model years 2009-2013 depreciated by an average of -0.7% during March, slightly less depreciation than during February. Domestic cars increased +0.9%; import cars changed -0.9%; domestic trucks changed -0.3%; and import trucks changed -0.9%. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -14.5%.
Luxury SUVs saw the largest…
Added by Black Book on April 7, 2015 at 6:11am — No Comments
Though you live in the same zip code, and even if you are insured by the same company, you might be surprised to learn that your neighbor is paying less for car insurance than you. If you want to stay on good terms, you may not want to ask what the people next door are paying for car insurance. But if you do ask and you’re curious to know why you’re paying more, here are five possible reasons:
Statistics show that older drivers are safer drivers. The price…Continue
Added by kate grant on April 7, 2015 at 12:31am — No Comments