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All ADM Member Blog Posts (9,268)

Auto/Mate Integrates DMS with MaximTrak F&I Suite, Boosting Auto Dealer F&I Performance and Profits

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – September 29th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the integration of its dealership management system (DMS) with MaximTrak Technologies' F&I Suite. Auto dealers using both systems may now benefit from a real-time, bi-directional exchange of information that speeds up the F&I…

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Added by Mike Esposito on September 29, 2014 at 10:18am — No Comments

Chat on dealer websites up 75% over two years

The number of car dealers with live chat software on their websites has jumped dramatically in the past couple of years.

According to dealermarketshare.com, about 37% of the 34k dealer websites had code from a chat provider, up…

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Added by Big Tom LaPointe on September 29, 2014 at 10:00am — No Comments

What You Can Do with $100 to Promote Your Dealership!

As social media continues to grow, it’s about time it gets its own line item on your advertising budget. I’m not saying you need to totally replace other advertising means, but just that you need to trim a small portion off and dedicate it to social media.

As an example, I want to share with you a case study of a Valentine’s Day contest we did with…

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Added by Rob Hagen on September 29, 2014 at 8:00am — 4 Comments

Making Journeys Enjoyable for Your Kids with Car Safety Seats

Journey by car is usually a great experience if you are going on a holiday, especially if you are travelling with your family. It becomes even more enjoyable if you have a kid with you.…

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Added by Tim Kaye on September 29, 2014 at 1:28am — No Comments

Less is More in Calls-to-Action on Dealer Websites

The past two years has seen a decrease in the number of website leads for many dealers. We're getting more visitors and fewer people filling out lead forms. The trend has caused what I've seen as an increase in the number of calls to action on pages, particularly on inventory pages. This is a…

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Added by J.D. Rucker on September 28, 2014 at 3:15pm — 11 Comments

A True Customer is Yours Across the Board

We are creatures of habit. Unfortunately, the habits of the general population has changed over the last decade to create a separation between where they buy cars and where they have them serviced.

What's more unfortunate is that dealers have really started pushing in the same…

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Added by Jon Lamb on September 28, 2014 at 2:37pm — No Comments

Stop Doing These Five Things and People Will Stop Unliking Your Page

Losing a friend stinks; losing a client costs you money; people unliking your Facebook page is both! Historically, people have had a somewhat negative opinion of car dealers in general, and not many of them want to be friends with a dealer on Facebook. However, when you get the chance to build that relationship, that relationship that may one day lead to a sale, so don’t…

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Added by Rob Hagen on September 28, 2014 at 1:01pm — No Comments

Fiat 500's Turbo: Fuel Efficiency and Added Performance!

A Turbo Fiat 500, who would've thought? 

It's extremely common these days for even the smallest of cars to have Turbo for added performance and well the new Fiat 500 Turbo is a prime example of that. The all-new Fiat 500 Turbo is equipped with a 1.4L 16V MultiAir Turbo Engine producing 135hp and a 150 lb-ft…

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Added by Jonathan Morales on September 28, 2014 at 7:00am — No Comments

Why Chat is Becoming More Popular for Car Shoppers

Every day, we hear about how forms on websites are generating fewer leads than they once did. It's a shift that has been happening for the last couple of years, which is surprising because business has been up at most dealerships across North America.

Some say that it's the technology that…

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Added by Jeffery Sterns on September 28, 2014 at 12:25am — 16 Comments

Dealer Marketing Magazine Asks: Who Invented Online Car Shopping?

12 Great Events in Automotive History…

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Added by Ralph Paglia on September 26, 2014 at 10:30pm — 2 Comments

Rust Never Sleeps, and Neither Does Change

Change is now the rule when it comes to the world of retailing cars. It has been since 2008-09, when the Great Recession and its terrible consequences created an Automotive Depression never before seen: too few buyers, too many cars for sale, sitting on lots, not moving, not selling, just collecting rust. I recall flying into Detroit during the worst of those years and seeing row after row of unsaleable new cars parked on airport lots. Just parked.

The entire industry was… Continue

Added by Brian Chee on September 26, 2014 at 8:19pm — No Comments

You Can't Optimize Two Dealers in the Same City with the Same Make

I can already hear the vendors scrambling to put together their rebuttals. I'm not going to dwell on the issue, but it's an important one to note.

For most dealers, it's okay to be in the mix. As long as you're on the first page on Google for the major keywords, you're doing just fine. Aggressive…

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Added by J.D. Rucker on September 26, 2014 at 6:47pm — 4 Comments

Are you looking in the right places?

Is your dealership struggling…

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Added by Paul Potratz on September 26, 2014 at 1:48pm — No Comments

The Top Ten Auto News Stories of the Week: September 20 - 26

It’s the end of the month and quarter! We know you are all probably super busy closing deals, but don’t forget to stay updated on this week’s top automotive blogs and news articles we’ve put together just for you!…

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Added by Rebecca Kon on September 26, 2014 at 8:40am — No Comments

Empowered Employees Bring Higher Levels of Customer Service

“The customer is always right” has been the trademark phrase used by businesses in the United States for decades.  By and large, most reputable businesses believe this philosophy to some degree, and put policies and procedures in place to make sure that their customers are treated fairly and effectively…

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Added by Richard Holland on September 26, 2014 at 6:30am — No Comments

Storytelling in 2014 | TIME and ATTENTION are commodities…

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Added by Manny Luna on September 25, 2014 at 10:00pm — No Comments

Secret FTC Investigation of Car Dealers Who Declined Truecar Discovered by DC Reporter

FTC acknowledges auto dealer probe after discovery bust-up...

Edited Excerpt from Article…

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Added by Ralph Paglia on September 25, 2014 at 8:00pm — 10 Comments

Making Strides Against Breast Cancer with Devan Infiniti

Join the Devan Infiniti Strides! 

Devan Infiniti is taking part in the Making Strides Against Breast Cancer Walk which involves a 5k (3.1 mile) non-competitive walking event to help support people facing breast cancer and their…

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Added by Jonathan Morales on September 25, 2014 at 1:30pm — No Comments

Emotional Intelligence is the Key to Live Chat Success

According to Hubspot, emotional intelligence is the ability to absorb emotional cues and use it to guide behavior. It’s essentially the combination of personal and social competence(which are then divided into 4 skills: self-awareness, self-management, social awareness, and relationship management),…

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Added by Lisandra Ramos on September 25, 2014 at 12:00pm — No Comments

Delivering Conversion Focused Mobile Experience More Challenging Than Predicted

Survey Finds Automotive Marketers Struggle to Deliver Great Mobile and Web Experience

Car Dealers, Brands and Agencies Seek Better Ways to Coordinate Marketing Tools…

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Added by Ralph Paglia on September 24, 2014 at 8:00pm — No Comments

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