Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Swapalease.com, the nation's largest online lease marketplace, compared truck inventory and consideration data from 2014 against 2012 and found that there has been a significant increase in the number of shoppers driving truck leases, and those looking for truck…Continue
Added by John Sternal on February 20, 2015 at 1:30pm — No Comments
Most might think Google+ pages aren't a thing anymore but Google is finding ways to make it more relevant by taking a page out of Yelp's handbook. This week on Hard Facts, find out why it's important to continue interacting with your customers on Google+.…Continue
Added by Paul Potratz on February 20, 2015 at 9:36am — No Comments
Perhaps you have decided to buy a new car. You might want to take some kind of financing so you can pay for it. You have probably checked financing deals offered by dealers like ToyotaRichmond and banks. With the wide range of plans available, it is not surprised to get overwhelmed by the options out there.
As with any big purchases, getting a vehicle should…Continue
Added by Sophia Diaz on February 20, 2015 at 2:30am — No Comments
The recent NADA Convention is over. As always, there was plenty of information to gain and a lot of shiny objects being displayed. Dealers and major executives were out…Continue
Added by Stan Sher on February 19, 2015 at 11:50pm — No Comments
Added by Ken Kolodziej on February 19, 2015 at 8:45pm — No Comments
For over a decade, Craigslist has been one of America's favorite ways to shop for cars. It has the raw subtlety of old newspaper classified ads while maintaining the digital benefits such as keyword searches and dense amounts of information on the vehicle, particularly through images.
Added by Jim Jabaay on February 19, 2015 at 8:07pm — No Comments
Automotive News recently carried a story about a lawsuit filed by Subaru of America against one of their franchisees. The lawsuit accuses a Southern California dealership of falsifying 224 CSI surveys in an…Continue
Added by Richard Holland on February 19, 2015 at 6:00am — No Comments
Black Book today announced that Ricky Beggs, Senior Vice President and Editorial Director, will retire from the company effective April 1, 2015. Mr. Beggs has served as the voice of Black Book for the automotive industry since his career began thirty-four years ago in 1981.
“It has been an honor to work alongside Ricky who truly has become an industry legend,” said Tom Cross, President of Black Book. “His legacy of leadership and his dedication to excellence have left an enduring…
Added by Black Book on February 19, 2015 at 5:54am — No Comments
If you answered yes, you might not be surprised to learn that your online shoppers have this problem too. Time is of the essence, and we’re all busy, busy, busy.
Added by Rebecca Kon on February 18, 2015 at 2:30pm — No Comments
Here at Potratz, we send a lot of e-mails a month. If you want the best e-mail template that is going to perform well, you need to A/B test it. On this week's Think Tank Tuesday, I explain the importance of a subject line and what to stay away from when creating one.…Continue
Added by Paul Potratz on February 17, 2015 at 8:55am — No Comments
Part of the thrill of any vacation is travelling, especially in a car; following the road across the countryside presents one discovery after another--one adventure after another. The open road beckons the intrepid spirit to explore the land with fearless, child-like wonder and abandonment. Taking the Beemer is a must; having complete command of the road--comfort, style, and dependability--makes the trip all the better. But…Continue
Added by Jirakee jones on February 16, 2015 at 10:00pm — No Comments
I was actually reading a Contently article called “…Continue
Added by Lisandra Ramos on February 16, 2015 at 12:00pm — No Comments
Hello and welcome to this week’s Used Car Market Report with insights from Black Book. Yes, gas prices at the pump are edging up, plus $.02 two weeks ago, and now a significant $.12 this past week. The national average is still a consumer friendly $2.19. Diesel was more stable and indications are this will be the case this year compared to gas. This past week was the first increase in diesel, at…Continue
Added by Black Book on February 16, 2015 at 8:24am — No Comments
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – February 16th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) today announced its President and CEO Mike Esposito will speak at the INSIGHT15 Customer Loyalty and Retention Conference, March 24th through March 26th at the Rosen Shingle Creek in Orlando, FL. Esposito will present "A Better Way to Customer Loyalty: Focus on Employees First, Customers Second" to auto dealers attending the…Continue
Added by Mike Esposito on February 16, 2015 at 7:01am — No Comments
“What is my ROI?”
It doesn’t matter whether we’re discussing television ads, radio, 3rd party leads,
that gorilla on top of your building, or the contest you’re running on social…Continue
Added by Timmy D. James on February 16, 2015 at 6:00am — No Comments
Create sales events based off of tax refunds like double your down payment. This week on Hard Facts, Samantha explains why it's important to create consistency among traditional, digital and social media when promoting these sales events.…Continue
Added by Paul Potratz on February 13, 2015 at 12:48pm — No Comments
Tie your dreams to the needs of others.
You'll get everything you need and even more than you could ever want!~
Added by Bobby on February 12, 2015 at 4:58pm — No Comments
|by Dana Fornasar, Sr. Product Marketing Manager|
We've been talking a lot lately about "audience" and "…Continue
Added by CDK Global on February 12, 2015 at 2:06pm — No Comments
We all have a myriad of contacts that we consciously (or subconsciously) place into separate categories in our relationships. These categories include family, close friends, business associates, colleagues and acquaintances. Most people tend to act differently depending on which group they are surrounded by at any…Continue
Added by Richard Holland on February 12, 2015 at 5:00am — No Comments
It’s Officially the Women Buyers Era...
OEM’s are increasing their advertising towards this powerful buying segment. Smart dealerships are too. Women bought an estimated 13 million cars at new car dealerships last year; an estimated 35,000 vehicles a day.
How many female “up’s” are converting to buyers at your store? If you aren’t tracking that number yet, we suggest you start accounting for sales by gender. The upside of your gross profit potential is tied to this.
Added by Anne Fleming on February 11, 2015 at 10:25am — No Comments