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All ADM Member Blog Posts (9,579)

3 Reasons to Take Content Seriously for Better SEO (with Bonus Infographic)

SEO is a complicated practice, especially if you're just starting in 2015. Things have changed a lot in the past 10 years, making it more difficult than ever for small businesses to compete against…

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Added by Timothy Martell on January 23, 2015 at 9:30am — No Comments

CallSource CallTrack® Presented with DrivingSales Dealer Satisfaction Award

 

CallSource receives a “Top Rated” Award for Dealer Satisfaction in Call Management Category

 

San Francisco, CA – January 23, 2015 – CallSource’s CallTrack® is the recipient of a “Top Rated” Call Management award in the sixth annual DrivingSales Dealer Satisfaction Awards, presented at a special event today in conjunction with the…

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Added by Crystal Hartwell on January 23, 2015 at 8:15am — No Comments

Understanding the ATA Courses

Do you engage yourself into the intricacies of automotives or prefer to keep yourself busy under a broken car to find the solution for a fault? If oil and dirt doesn’t bother you, then you are a true automobile lover and taking this field as your profession can certainly be a great idea. Automobile technicians are in demand because more and more people are purchasing car these days, which are bound to have some technical issues at some point of time. So, if you are a certified technician,…

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Added by Tom Brown on January 22, 2015 at 11:30pm — No Comments

DMEautomotive Releases The Pocket Innovation: New eBook on Mobile Strategies



 


 

Second edition of groundbreaking eBook includes new data on mobile user behavior and multiple best practices - from mobile payment to geo-fencing and beacon technology

 

Daytona Beach, FL –January 22, 2015 – DMEautomotive (DMEa), the company that has led the thought leadership charge when it comes to mobile strategies and technologies…

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Added by Crystal Hartwell on January 22, 2015 at 3:45pm — No Comments

2014 DrivingSales Dealer Satisfaction Award Recipients Announced

 

 

Awards recognize dealer satisfaction with products / services in 14 categories; presented at special ceremony in conjunction with the 2015 NADA Convention  

 

 

San Francisco, CA – January 22nd, 2015 – The sixth annual DrivingSales Dealer Satisfaction Awards were…

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Added by Crystal Hartwell on January 22, 2015 at 3:44pm — No Comments

Branded vs Non-Branded Keywords

Are you ranking #1 for your own brand name? Hooray! Nice work. It’s important that users are able to find you in a brand name search. But, if that’s all you’re using to measure SEO success, you’re missing the bigger picture — and probably a great deal of new business.

What is branded search?

The definition of a branded keyword is any search term that uses your name of business or any variation of it (this includes misspellings). Non-branded…

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Added by Britt Bischoff on January 22, 2015 at 2:10pm — No Comments

2014 LEASE CREDIT APPROVALS FINISHED WITH TURBULENT APPROVAL LEVELS

Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals for 2014 ended with a rate of 69.0%, down from the 2013 approval rate of 77.7% approvals. December 2014 specifically ended with a monthly approvals rate of 60.9%, down from the previous December that saw 73.3% approvals in 2013.



“The year ended much the same way it progressed, with turbulence as the approvals theme for the entire 2014 campaign,” said Scot Hall, Executive Vice President of…

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Added by John Sternal on January 22, 2015 at 6:48am — No Comments

Car Leasing: Pointers to Help you Decide

Leasing a car allows you to drive a new vehicle every few years without having to worry about the resale value of the car. Car leasing is a long-term rental that requires you to pay a fixed amount every month to use a vehicle for a number of miles and an agreed period of time. If you want to ensure things before you go for leasing a car, here are some pointers to help you.

Be Prepared…

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Added by Rahul Paul on January 21, 2015 at 10:07pm — No Comments

Make Digital Communication a Priority by 2025

In a recent report by IBM, “Automotive 2025: Industry without borders”, discusses the future of the automotive industry among OEMs, automotive suppliers, and other auto industry participants. The authors Ben Stanley and Kal Gyimesi ask this question,…

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Added by Rebecca Kon on January 21, 2015 at 2:21pm — 1 Comment

Why 'Irrelevant' Content on a Dealer's Website is Relevant

Once you get over the beauty of the 1970 Dodge Charger in the picture, you might ask yourself, "What does a 45-year-old muscle car have to do with automotive content?"

We've been asked the same type of question multiple times pertaining to content we publish on dealer websites. Sometimes, it's…

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Added by J.D. Rucker on January 21, 2015 at 12:30pm — 10 Comments

Volkswagen of America Selects CarStory Market Reports to Showcase their WorldAuto Certified Pre-Owned (CPO) Program in Nationwide Rollout

CarStory Market Reports Help Educate Volkswagen Customers and Streamline Purchase Decisions

 

Austin, Texas - January 21, 2015 – Today, CarStory announced it was selected by Volkswagen of America to provide free online CarStory Market Reports to authorized Volkswagen dealers nationwide. These Market Reports will introduce WorldAuto® Certified Pre-Owned (CPO) vehicles to customers earlier in the buying process…

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Added by Crystal Hartwell on January 21, 2015 at 12:09pm — No Comments

Dealers Missing Dollars: One Third of Dealership Service Dollars Potentially Lost in Missed Afterhours and Overflow Service Calls

New analysis by DMEautomotive of over 8,500 dealership calls shows that nearly 70% of missed service calls are from ‘Swing Loyalists’ who represent 31% of dealership spend

Daytona Beach, FL – January 21, 2015 – A new analysis by DMEautomotive reveals that dealerships are missing out on calls from customers who represent nearly one third of their total service dollars. The study of 8,537 overflow and afterhours…

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Added by Crystal Hartwell on January 21, 2015 at 11:38am — No Comments

New Businesses Accelerate DrivingSales to Record Growth; Digital Marketing Veteran Chris Reed Joins Expanding Team

Doubling in size and launching two new businesses in 2014, DrivingSales cemented its position as the leading information services provider in the retail automotive industry delivering valuable insights to dealers through its media properties, university and data & analytics tools

Salt Lake City, Utah – January 21, 2015 – DrivingSales today announced that 2014 marked a banner year of growth for the retail automotive information services…

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Added by Crystal Hartwell on January 21, 2015 at 11:19am — No Comments

Chat Success – JUST DO IT!

Some people want it to happen,

some wish it would happen,

others make it happen.
~ Michael Jordan

Anybody…

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Added by Big Tom LaPointe on January 20, 2015 at 8:30pm — No Comments

Still Healthy Demand For Some Smaller Cars Despite Low Gas Prices

Swapalease.com, the nation’s largest car lease marketplace, analyzed four of today’s most popular fuel-sippers against four of today’s most popular large trucks/SUVs to see if low gas prices are impacting consumer demand. The company analyzed search and consideration data from 2013 against 2014, when gas prices fell continuously through the end of the year.



The analysis showed that some small cars remained in healthy demand, while others did not. The analysis showed the same for…

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Added by John Sternal on January 20, 2015 at 12:17pm — No Comments

Learn The Secrets To Digital Marketing Strategies

Due to popular demand I bring you the extended cut of a recent Think Tank Tuesday where I explain my secrets to achieving digital success.

Added by Paul Potratz on January 20, 2015 at 11:28am — No Comments

BLACK BOOK ACTIVATOR ADDS CHRISTOPHER GLUTH AS ACCOUNT MANAGER, NATIONAL ACCOUNTS

Black Book® announced today that it has added Christopher Gluth as Account Manager, National Accounts, to its Activator Division. In his new role, Mr. Gluth will be responsible for expanding Activator’s relationships with national dealership and manufacturer (OEM) customers.



Mr. Gluth draws on more than twenty years of business development and account management experience in the automotive industry. Most recently, he worked at CARFAX for over eight years where he served as Senior…

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Added by Black Book on January 19, 2015 at 11:17am — No Comments

Auto/Mate Launches Option/Mate Mobile F&I Menu Solution, Improving Customer Experience

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – January 19th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) today launched Option/Mate™ Mobile, a mobile-optimized version of its advanced F&I menu solution for auto dealers. F&I managers using Auto/Mate's dealership management system (DMS) can now offer customers at their auto dealerships a variety of menu presentations on a mobile tablet. Option/Mate Mobile allows the…

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Added by Mike Esposito on January 19, 2015 at 10:00am — No Comments

Weight Watchers: Live Chat goes mainstream

Live Chat isn’t a website novelty any more. It’s a major communication channel between businesses and their clients, and the rollout of Weight Watchers’ new live chat coaching program is a huge example of this trend. Can the weight loss giant serve as an example for car dealerships that have yet to deploy live chat on their websites?

Major customer service…

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Added by Big Tom LaPointe on January 19, 2015 at 9:58am — No Comments

Active And Moving Ahead

Hello and welcome to this week’s Used Car Market Report with insight from Black Book. Our editors have been extremely busy over the past few weeks since the start of the calendar year. The short lull in the auction business during the holidays has dealers and remarketers chomping at the bits to do business. And overall, the greatest interest right now seems to cover the vehicles that each year are very…

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Added by Black Book on January 19, 2015 at 8:47am — No Comments

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