Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…Continue
Added by Black Book on April 27, 2016 at 1:06pm — No Comments
The well-known book Who Moved My Cheese tells a story about change; how change is inevitable and how we all need to adapt and adjust our attitudes to change...or perish. In the last ten years the most powerful agent of change in dealerships has been technology. Think about how technology, in all…Continue
Added by Erik Nachbahr on April 27, 2016 at 10:14am — No Comments
When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases.
The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure…
Added by sara callahan on April 27, 2016 at 5:30am — No Comments
Modern world is full of mobile technologies. Every day new gadgets and other stuff appear to ease our life. It’s great to have everything you need on hand, and if you still don’t get used to modern technologies it’s may be harmful for your business. People love their smart phones & your customers too! Everyone wants to find everything they need online. Sometimes dealer mobile websites seems ridiculous & unnecessarily because dealership already spent a lot of time on perfecting their…Continue
Added by Maria Smith on April 26, 2016 at 11:34pm — No Comments
Added by Paul Potratz on April 26, 2016 at 12:30pm — No Comments
Gubagoo ChatSmart received a “Top Rated” Award for Dealer Satisfaction in the Chat Products Category
West Palm Beach, FL – April 26, 2016 – Gubagoo ChatSmart is the recipient of a “Top Rated” Chat Products award in the seventh annual DrivingSales Dealer Satisfaction Awards.
“We are honored to receive a DrivingSales Dealer Satisfaction Award for ChatSmart,” said Brad Title, CEO of Gubagoo, Inc. “Especially…Continue
Added by Crystal Hartwell on April 26, 2016 at 7:28am — No Comments
There is so much competition from other marketers -- customers are constantly barraged with messages from every side and in every way.
Social media reach has decreased, digital marketing is ever more…Continue
Added by Mike Gorun on April 26, 2016 at 5:30am — No Comments
Timonium, MD -- April 25th, 2016 -- Helion Technologies, a leading provider of information technology (IT) solutions for auto and truck dealers, announced today the addition of the Rosner Auto Group, based in Virginia and Florida, to its list of clientele. The Rosner Auto Group was formerly an eight-store dealership group with a body shop. In June 2015, the owners decided to sell two stores and split the remainder of the group…Continue
Added by Erik Nachbahr on April 25, 2016 at 8:08am — No Comments
Added by Mike Esposito on April 25, 2016 at 7:01am — No Comments
While participating in a meeting during NADA 2015 in San Francisco, I challenged Brian Pasch's assertion that car dealers should not invest too much time or energy on Pay-per-Click Search Engine Advertising strategy or tactics... Almost a year and a half later, I believe…Continue
Added by Ralph Paglia on April 22, 2016 at 11:50am — No Comments
Make sure your utilizing your blog to the fullest extent! On this week’s Hard Facts, Samantha explains how your blog can not only boost traffic to your website, but also creates demand for your products and services! Watch this week’s Hard Facts to learn about some things you should know before hitting the publish button on your blog that will drastically effect…Continue
Added by Paul Potratz on April 22, 2016 at 11:30am — No Comments
The average U.S. household now belongs to more than 18 loyalty programs, for a total of more than 2 billion memberships. That’s an awful lot of loyal customers. But, all these programs and cards can have an unintended effect: customer loyalty fatigue.
Most consumers do still participate in their…Continue
Added by Mike Gorun on April 22, 2016 at 5:57am — No Comments
Today's Women's Wednesday is a rich historical look back reflecting on 50 years of women and automobiles. Its is a great way to view the huge industry and cultural shifts that have taken place in five decades. Fom A to Z. Here are just a few of the trends and events that changed the marketplace and…Continue
Added by Anne Fleming on April 20, 2016 at 1:52pm — No Comments
Us Brits are innately polite and fair-minded individuals, meaning that the art of negotiation is often lost on us. This is particularly true when purchasing a single item, as we are predisposed to avoid negotiation unless we are looking to complete a bulk purchase.
This also applies to big-ticket purchases such as cars, even those that are bought as used models. The truth is…Continue
Black Book, a division of Hearst Business Media that provides new- and used-vehicle valuation services and custom data licensing solutions, today announced a partnership whereby it becomes the exclusive provider of vehicle valuation data for Auction Simplified, a custom online auction service for individual dealers.
Wholesale vehicle buyers and sellers accessing Auction Simplified dealer auctions receive access to instant vehicle valuation data powered by Black Book. The data will be…Continue
Added by Black Book on April 20, 2016 at 8:57am — No Comments
All too often, small businesses neglect their online presence and rely on the traditional methods of advertising like newspaper adverts, catalogue listings and magazine adverts.
The use of social media is a…
Added by Rahul Paul on April 19, 2016 at 11:00pm — No Comments
During the dark ages of the auto industry…Continue
Added by Big Tom LaPointe on April 19, 2016 at 7:30pm — No Comments
Will new opportunities set you apart from the competition or will they be a distraction? In order for you to stay relevant and grow in your industry, you can't remain stagnant.
In this week’s Think Tank Tuesday, I tell a personal story about a serial entrepreneur that you might want to hear. Watch now for more info.
Comment below for future Think Tank…
Added by Paul Potratz on April 19, 2016 at 1:40pm — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. …Continue
Added by Black Book on April 19, 2016 at 12:28pm — No Comments
Recall repairs can be hindered by parts availability, procrastinating or apathetic owners, or owners who simply aren’t…Continue
Added by Chris Miller on April 19, 2016 at 8:32am — No Comments