Professional Community for Car Dealers, Automotive Marketers and Sales Managers
My generation was fortunate to grow up during an era of emerging technologies and we were able to experiment with them as they came to the surface. The most prominent of these technologies, without a shadow of a doubt, would be computers and the Internet.
Added by Paul Potratz on October 1, 2015 at 11:50am — No Comments
We have finally found the magic potion for getting online reviews. Over the years, we have used several tactics to get online reviews. We sent out an automated email after each sale requesting an online review. It had a lot of text including a thank you and a request for a review. The email…Continue
Facebook users can now look forward to writing notes that are beautiful and customizable, and in addition, notes can be longer than…Continue
Added by Joseph Little on September 30, 2015 at 3:24pm — No Comments
Today’s news is full of articles about the buying power and habits of the “millennials”, which has an estimated population of 78 million. This Women’s Wednesday is part of a multi-part series we are exploring about women buyers within this segment. Of millennial buyers, 53% are female. Understanding the nuances of selling to this new generation of women can put…Continue
Added by Anne Fleming on September 30, 2015 at 9:00am — No Comments
12 Locations Earned 16 Awards, including Top Performance Award from Chase Auto Finance
ATLANTA – Manheim locations across the country were honored by customers for…Continue
Added by Ralph Paglia on September 29, 2015 at 3:30pm — No Comments
Right now, the automotive industry is buzzing about Volkswagen and emissions testing. You may think this is a bad time to own a VW dealership, or you may be looking to jump on the bandwagon and grab some marketshare. Just stop and watch this week’s Think Tank Tuesday and I will show you why there is no such thing as bad PR!…Continue
Added by Paul Potratz on September 29, 2015 at 1:08pm — No Comments
Added by Crystal Hartwell on September 29, 2015 at 10:47am — No Comments
With retail sales volume growth declining, key industry stakeholders (including dealers) will find it much tougher to maintain successful year-over-year unit volume increases each month.
Added by PowerDealer on September 29, 2015 at 10:30am — No Comments
In life, not everything goes our way. Things happen. Planes get delayed. It rains during a wedding. Life intervenes. In business, the same holds true. If a situation is handled improperly, or is unaddressed, customers are likely to get ignored. With proper attention, however, customers can be…Continue
Added by Mike Gorun on September 29, 2015 at 7:00am — No Comments
Today’s World Has Gone Mobile
It’s no secret, the world has gone mobile. Today, nearly two-thirds of all Americans are now smart phone owners, and for many these devices are a key entry point to the online world. Unfortunately, many websites are still not mobile friendly creating a frustrating experience when consumers try to navigate using their smart phones or other mobile devices. Mobile…Continue
Added by Owen Moon on September 28, 2015 at 12:47pm — No Comments
We have been receiving a number of questions about the Volkswagen diesel situation that is currently going on, and although we have tried to provide as many answers as we have been able to, the truth is that we don’t really have many answers at this point. A lot of the issues are still being ironed out, and solutions are currently in the works, but as they have not been finalized, those potential solutions have not been shared with any of the dealerships…Continue
Albany, N.Y. – September 28th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that its president and CEO, Mike Esposito, will be presenting a FREE webinar titled "How to Create Customer Loyalty Without a Customer Loyalty Program." The Automotive News webinar is scheduled for Thursday, October 15th, 2015 at 2:00 p.m. EST.
"Many dealers rely on customer service training and loyalty programs to…Continue
Added by Mike Esposito on September 28, 2015 at 8:46am — No Comments
Today’s consumers look to social media as a prime way to reach out to businesses for customer service needs. From requesting help with a problem, to simple answers to product questions, many consumers take to platforms such as Twitter and Facebook.
Recently, Facebook upped the ante for…Continue
Added by sara callahan on September 28, 2015 at 7:00am — No Comments
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Your marketing needs to be consistent to make a sale. With every new offer, sale, and promotion, your marketing must feel the same throughout. Get all the details this week on…Continue
Added by Paul Potratz on September 25, 2015 at 12:30pm — No Comments
Business marketing is really difficult aspect of industry and it needs to be highly developed nowadays. Marketing aspects play great role even when we are talking about various services for our society. That’s why to develop and promote your business first of all you need to create marketing plan that will completely satisfy all possible needs.
So, you decide to promote your walk behind scrubbers. Such scrubbers for sale come in all forms and sizes, there are without a doubt a lot of…Continue
Added by Elina Sivak on September 25, 2015 at 7:43am — No Comments
Communicating with customers is a constantly changing endeavor for car dealerships. Every few years, more generations are added to your potential car-buyer pool, and your team is tasked with coming up with ways to effectively communicate to a multi-generational market. Keeping up with the younger…Continue
Added by Joseph Little on September 25, 2015 at 7:25am — No Comments
Last year, Twitter partnered with the data firm Datalogix to study Twitter’s influence on sales transactions in the car industry. Twitter provided Datalogix with all the data they had about brand, dealership and consumer Twitter accounts. Datalogix then paired actual vehicle purchases by cross-referencing…Continue
Added by Paul Moran on September 25, 2015 at 6:00am — No Comments
News junkies, you’re in for a treat. Facebook recently introduced Signal for Facebook and Instagram, a free and easy way to make Facebook a part of your news-gathering process. Signal offers users the…Continue
Added by Joseph Little on September 24, 2015 at 3:30pm — No Comments