Professional Community for Car Dealers, Automotive Marketers and Sales Managers
If you are planning on taking a trip across the country, you need to make sure that you get there and back safely. While your goal is to have fun and forget about life for a few days, it is also a good idea to take stock of your surroundings at all times. What are…Continue
Added by Rachelle Wilber on April 14, 2017 at 1:29pm — No Comments
Of course, getting a customer to pay for that oil change they came in for isn’t difficult at all. However, when that same customer…Continue
Added by Tim Clay on April 14, 2017 at 5:00am — No Comments
With the impact of Utah’s standard 70mph speed limit and marijuana legalization on Colorado auto accidents, many families want to know what they can do to better protect themselves on the roads. You start to consider car safety when you start a family or send your children to college. You want your loved ones to be safe, even in the unfortunate event of an auto accident. These five cars are the safest for…Continue
Added by Rachael Murphey on April 13, 2017 at 10:44am — No Comments
Automotive marketing and the online shopping experience is in constant evolution. For online consumers, "transparency is intoxicating" and it forces dealers to make a buyers' journey as simple and transparent as possible. And that's exactly what Advantage achieves for dealers with Video eCampaigns and the SmartTrade solution. In a recent interview with Brian Pasch, host of Auto Marketing…Continue
Added by Dusty Dorin on April 13, 2017 at 7:24am — No Comments
Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, announced its latest Used Vehicle Retention Index figures, with the index listed at 113.0 at the end of March, a 0.8% decrease from the previous month’s mark of 113.9. Click here to obtain a copy of the latest index data.
The Black Book Used Vehicle Retention Index is calculated…Continue
Added by Black Book on April 13, 2017 at 7:13am — No Comments
While many companies have entered the retail automotive space trying to capitalize on the experience customers want but are not getting from dealers, the biggest threat is actually looming on the horizon: The Tesla Model 3.
Until now, Tesla has bucked the system while pushing its direct-to-consumer…Continue
Added by Ujj Nath on April 13, 2017 at 6:35am — No Comments
If you are thinking about purchasing a sporty vehicle strong enough to finesse rocky road, chances are, one make comes to your mind: Jeep. We might all agree that Jeeps are one of the coolest and greatest looking vehicles in the world with certainly some of the most interesting features. Jeep was more or less invented the modern SUV in the early '60s, but no one really knows where the original nonsensical name of "jeep" comes from, when it reached 21,000-mile road trip through some of the…Continue
Added by Guy G. Gibson on April 13, 2017 at 3:00am — No Comments
We have all felt that sinking feeling in the depths of our stomach when we found out that something is definitely not right with our ride. Loud noises, weird smells, jerky movements; the list of symptoms are countless.
Every time we face situations like these we get that nagging feeling in the…Continue
Added by Kent Charlie on April 12, 2017 at 11:40pm — No Comments
Karen Bradley Presents the '7 Habits of Highly Effective People FREE Webinar - April 18 - 1PM EST …Continue
Added by Sean V. Bradley on April 12, 2017 at 8:40am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered a 75.0% approval rate for March, up by 3.8% change from February, which had a 72.2% approval rate. A year ago, the approvals rate was 66.7% during the same month.
2017 is already showing higher lease credit approval rates than 2016. Data from the past three years show that the beginning of the year tends to have a…Continue
Added by John Sternal on April 12, 2017 at 6:26am — No Comments
Most consumers these days use various devices in order to make a decision about a purchase.
Marketers need to develop brand new strategies in order to lead a shopper towards a conversion. The automotive dealer is faced with various different struggles. That is always the case…
Added by Derek Crowden on April 12, 2017 at 2:30am — No Comments
There are wire harness assemblies all around you. From the ones running inside your computer or TV set, to under the hood of your car. To put it in its most basic terms, a wire harness is a collection of cables or wires attached together in specific ways to transmit electrical signals and powers.
If you have ever wondered how a cable assembly works, you have come to the right place! Here is your guide to assemblies in production and operation.
Added by Rahul Paul on April 12, 2017 at 12:58am — No Comments
Added by Ralph Paglia on April 11, 2017 at 6:30pm — No Comments
Are women smarter than men? On this week’s Think Tank Tuesday, I discuss leadership and communication styles with Ali and Nicole, Marketing Communications Managers at Potratz.
See how different communication styles can affect your team, leadership, and work environment. …Continue
Added by Paul Potratz on April 11, 2017 at 2:27pm — No Comments
Getting to be part of a franchise business is a big deal in itself. However, keeping it running smoothly and growing at the same time is a whole different ball game.
Franchise owners have their work cut out in keeping the health of their business at its peak at all…Continue
Added by izmostock on April 11, 2017 at 12:47pm — No Comments
A recent article in Automotive News states the era of online car sales has arrived. Some dealerships already offer customers the ability to transact most, if not all, of…Continue
Added by Erik Nachbahr on April 11, 2017 at 8:03am — No Comments
Quality, service, and brand name used to be the primary drivers of consumer purchasing decisions. In the past, you could mostly depend on promoting your dealership’s association with a well-known product. You could also offer financing terms that would make it easier for people on a budget to drive off the lot with the car they desired the very day they came in to see it. While some of these offerings are still applicable and an important part of smart retail, you cannot rely solely these…Continue
Added by Rahul Paul on April 11, 2017 at 6:42am — No Comments
The title of this blog post originated from a thought-provoking interview with Chad Mitchell, senior director of digital communications at Walmart. In the interview he lays out a philosophy that every industry – especially…Continue
Added by Mike Gorun on April 11, 2017 at 6:30am — No Comments
Congrats You Opened A Dealership Now What?
To be in the automotive retail, training and consulting business for 14+ years one would tend to pick up some important business life lessons. At Dealer eTraining I have always kept an open mind when it comes to…Continue
Added by Stan Sher on April 10, 2017 at 11:30pm — No Comments
Auto/Mate Grabs Top Spot in Medium-Sized Companies Category
Albany, NY – April 10th, 2017 – Auto/Mate Dealership Systems announced today that it has been awarded a 2017 Top Workplaces honor by the Times Union. Auto/Mate ranked as the #1 Top Workplace in the medium-sized companies category, beating out 19 other…Continue
Added by Mike Esposito on April 10, 2017 at 7:02am — No Comments