Professional Community for Car Dealers, Automotive Marketers and Sales Managers
The holidays are right around the corner. Are you feeling festive (or lucky)?
PowerDealer has a special opportunity for you!
From now until December 1st, you have an opportunity…Continue
Added by Kris Rosychuk on November 19, 2015 at 7:00am — No Comments
Last time, we discussed not selling cars like they are “power tools” in your advertising. You know, “the best this, the best that”— it is so cliché and it doesn’t resonate with women. Here are four recommendations to ensure that your sales approach doesn’t fall into the “power tool sales” category, but rather, speaks to women about what’s important to them:…Continue
Added by Anne Fleming on November 18, 2015 at 2:10pm — No Comments
"This Internet connection is too fast!" said No One Ever. In fact, 'slow Internet' is one of the top employee frustrations, according to a recent study by Deloitte. Is there anything worse than arriving at work, all motivated to tackle an important work project, only to discover the Internet is down? Slow Internet can be detrimental to your dealership's productivity, profitability and employee morale.
Sometimes the problem does lie with your ISP. But in many cases, a…Continue
Added by Erik Nachbahr on November 18, 2015 at 1:07pm — No Comments
Pinterest lovers, rejoice! The new visual search has launched, which means users can now search for items that appear in pins…Continue
Added by Joseph Little on November 18, 2015 at 12:45pm — No Comments
Today’s consumers are more educated than ever, and that plays an enormous role in how they interact with your dealership and what they expect when they set foot onto your showroom floor. It’s important your dealers are prepared to interact with a generation that has access to endless information online and prefers utilizing it by researching their options…Continue
Added by Joseph Little on November 18, 2015 at 8:00am — No Comments
Today’s consumers dictate the customer experiences they want and brands are listening. Think about Amazon. You can literally tweet your order to them and it will be at your house in 2 days. In some markets, they’ll deliver your order in an hour. Why has Amazon become the behemoth that it is today? Because…Continue
Added by Bruce Thompson on November 18, 2015 at 5:55am — No Comments
It’s one thing to try to view the auto industry through the eyes of a consumer when you work for a dealership. It’s quite another to attempt to view it as a vendor. But to TRULY get the feel for what it’s like to see the industry like a car shopper, one needs to actually shop for –…Continue
Added by Big Tom LaPointe on November 17, 2015 at 8:44pm — No Comments
According to Santander Consumer USA, used cars are expected to outsell new cars nearly 2 to 1 this year, making it more important than ever for dealerships and sales…Continue
Added by Joseph Little on November 17, 2015 at 2:12pm — No Comments
Don't Let Your Leisure Activities Become Your Motivation
We all love to take time to relax, eat chicken wings, and drink beer, but is that your motivation? Your goal? Your highlight? This week on Think Tank Tuesday, learn what you need to focus on to become a more successful individual, and it’s not eating chicken wings and drinking beer.…Continue
Added by Paul Potratz on November 17, 2015 at 12:02pm — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals slipped to 75.0%, down slightly from the 80.0% mark reached entering October. Even with the change, the approvals rate on the year actually improved to 72.4%, a healthy mark for credit approvals.
Over the last three months, the lease credit approvals rate has been among the highest Swapalease.com has ever seen at 80.4%. In fact, Swapalease.com executives weren’t shocked to see the rate slip…
Added by John Sternal on November 17, 2015 at 11:49am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.
The Black Book Market Insights report this week looks at the continuing impact late-year seasonality is having across all car and truck segments. What’s more, the report offers front-line insight from remarketing executives…
Added by Black Book on November 17, 2015 at 11:48am — No Comments
In the automotive industry, hundreds of customers pass through dealerships on a daily basis. Each of these customers will interact with dealership staff multiple times during their visit - whether they’re there to buy a car, or for a simple oil change. It’s very easy to function as an organization with a…Continue
Added by Mike Gorun on November 17, 2015 at 5:52am — No Comments
If you follow the SEO industry, you'll know that there's a constant debate about whether or not it's really "SEO" anymore. Because for the most part, it's not. Sure we still do on-page optimization that helps create search-friendly pages, but that's only one small part of what most SEO companies provide moving into 2016.
Instead, most of what Wikimotive does as an SEO company boils down to one core…Continue
Added by Timothy Martell on November 17, 2015 at 5:30am — No Comments
Lе tаbаgіsmе еst unе fіхаtіоn dе nоmbrеusеs реrsоnnеs оnt, еn déріt d'еllе étаnt unе ехіstеnсе sареr hаbіtudе. Lеs јеunеs fіllеs еt lеs јеunеs hоmmеs, dаmеs еt hоmmеs tоutе lа fuméе іndіsсеrnаblеs unе lаrgе gаmmе dе сіgаrеttеs quе се sоіt dеs сіgаrеttеs à рrіх réduіts, lеs сіgаrеttеs mеnthоléеs оu mіnаblеs les сіgаrеttеs еn Frаnсе. Маlgré lе fаіt qu'іl уа un sі grаnd nоmbrе dе sоrtеs dе сіgаrеttеs dаns lе sесtеur dеs аffаіrеs d'аuјоurd'huі, іls sоnt tоus fоndаmеntаlеmеnt lа mêmе sуnthèsеs…Continue
Added by Leona Zoey on November 17, 2015 at 2:16am — No Comments
Do you want just another SEO company or do you want someone to make you The Authority in your market?
We can offer you a press release promo
There are three elements to this but they make a hugh impact on your sales
First your get the press release giving you presige and authority in your market
Then an online review video that over 87% of the customers are looking for, so they know that you…
Added by Jon Floyd on November 16, 2015 at 5:00pm — No Comments
Added by Ralph Paglia on November 16, 2015 at 11:30am — No Comments
According to Black Book® data, the average price of a used vehicle for model years 2010-2014 declined -2.6% during October, a significant increase from the -1.5% pace during September. Cars declined -3.3% while trucks declined just -2.0% during the month. Average pre-recession annual depreciation was continually recorded between -15% and -18%, and Black Book expects 2015 depreciation near -13.0%.
Cargo mini vans led all vehicle segments with the highest depreciation on the month…
Added by Black Book on November 16, 2015 at 8:02am — No Comments
Albany, N.Y. – November 16th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today that Kaarma has completed integration with Auto/Mate's Dealership Management System (DMS). Auto/Mate's Fixed Ops Suite in its DMS now seamlessly integrates and sends customer payment and communications records to Kaarma's service applications.
"Auto/Mate makes it…Continue
Added by Mike Esposito on November 16, 2015 at 6:18am — No Comments
Why spend money on acquiring new customers when the cost is so much higher than the retention rate? What you should be talking about in your dealership is data mining. On this week’s Hard Facts, Samantha covers how to get down and dirty when it comes mining your database.…Continue
Added by Paul Potratz on November 13, 2015 at 1:00pm — No Comments
For consumers, the car shopping journey has morphed into an online, cross-device journey. Now that you’re able to appeal to consumers who are taking the cross-device journey to purchase their vehicles, it’s important to continue that momentum by bridging the gap and pulling more consumers into your dealership. As discussed in Part I, it’s…Continue
Added by Joseph Little on November 13, 2015 at 12:06pm — No Comments