Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Are you creating advertising opportunities in your Facebook Live videos? Now, you can have the ability to broadcast commercials or other advertisements in your Facebook Live video.
In this week's Hard Facts episode, Samantha reveals a way that you can increase the value of your live broadcast. Watch now!
We’d love to hear what you have to…Continue
Added by Paul Potratz on December 2, 2016 at 2:21pm — No Comments
We have all read about employee turnover, and the challenges the industry faces with hiring needs. A recent article in Automotive News cited "Two of every five service advisers leave each year. How can dealers keep their best ones from burning out?"
What struck me the most, and should be a red flag for the Dealer and his/her Fixed Operations Director are the reasons cited by advisers for quitting their job and leaving the industry all together. The following list is per the Automotive…Continue
Added by Ken Hite on December 2, 2016 at 8:42am — No Comments
Businesses today know when consumers search for things—restaurants, retail locations, childcare, dog walkers, or anything in between—they are most likely to turn to online sources. …Continue
Added by Joey Little on December 2, 2016 at 8:30am — No Comments
DMPs are a topic gaining escalating attention as we head into 2017. A dark cloud of big, irrelevant data still lingers above the…Continue
Added by David Metter on December 1, 2016 at 12:50pm — No Comments
Kerrigan Auto Retail Index indicates auto retail stocks reacting positively to Trump election, outperforming S&P by 240.9%
Irvine, CA, December 1, 2016 – Kerrigan Advisors today announced that The Kerrigan Auto Retail Index was up 11.66% in the month of November, significantly outperforming the broader S&P 500 Index by 240.9%. With no earnings announcements or other major industry events, The Kerrigan Auto Retail…Continue
Added by Crystal Hartwell on December 1, 2016 at 7:17am — No Comments
Between endless meetings, work-related tasks and familial responsibilities it probably seems as if you’re continuously pulled in different directions. Our society has devolved into a place where we often fail to stop and notice important things, simply because we’re so busy satisfying the needs and wants from those we…Continue
Added by Ujj Nath on November 30, 2016 at 6:35am — No Comments
While we see content marketing daily, not everyone knows what it really is.
Some may know that it’s a kind of a marketing approach, others that it focuses on the distribution of relevant content, while the rest know the final result – it’s supposed to bring in more business. However, once we understand what content…
Added by Marcus Jensen on November 29, 2016 at 11:30am — No Comments
This Week in Social Media
News for the Week of November 28
Instagram Lets Users Know When Screenshots Are Taken
Following in Snapchat’s footsteps, Instagram has added a feature that lets users know when someone…Continue
Added by Joey Little on November 29, 2016 at 10:28am — No Comments
Unengaged wait time in the dealership outpaced negotiation as the biggest consumer pain point in the car buying process, according to eLEND Solutions 2016 Dealer Survey
Foothill Ranch, CA –November 29, 2016 – For the third year in a row, a survey of auto dealers, fielded by eLEND Solutions™, shows a distinct disconnect between actual start-to-finish transaction times and what dealers believe is the “ideal” time…Continue
Added by Crystal Hartwell on November 29, 2016 at 8:24am — No Comments
The automotive industry has a sales department staffing problem – and a big one. In fact, NADA has placed the yearly turnover rate as high as 70 percent. Dealerships are in constant hiring mode to keep their sales floor staffed with enough employees to provide coverage for their floor traffic and to follow up with…Continue
Car shoppers still hate to visit dealerships. Ask them why and they'll tell you they don't like pushy salespeople, they're afraid of being ripped off and that buying a car still takes too much time (among other reasons).
In an attempt to banish these customer fears, dealerships come up with marketing…Continue
Added by Timmy D. James on November 29, 2016 at 5:42am — No Comments
If you’re like most dealers, you may feel that you don’t want to inundate your customers with mail.
However, the issue is that your competitors are most likely sending mail to the same customers that you’re trying so hard not to overwhelm.
It’s difficult to decide whether to mail…
Added by Alexia Henson on November 28, 2016 at 5:00am — No Comments
Dealer Synergy and Sean V. Bradley Presents the Money Mind Mapp. The Money Mind Mapp is the first application of it's kind and has the power to help you make…Continue
Added by Sean V. Bradley on November 23, 2016 at 3:54pm — No Comments
November New Car Sales Steer Auto Industry Back on Record-Setting Path, According to Latest Edmunds.com Projections…
Added by Ralph Paglia on November 23, 2016 at 2:30pm — No Comments
I was live on Facebook...did you catch it? Learn why change is such a necessary evil.
We’d love to hear what you have to say. Comment below and follow us on Facebook.
Added by Paul Potratz on November 23, 2016 at 12:30pm — No Comments
You already know your customers are online learning about the products and services they’re considering.
And you’re probably ready to jump in the ring and share some of your own dealership content to hook them on your brand—which is awesome. But before you start throwing…
Added by Joey Little on November 23, 2016 at 11:30am — No Comments
While it is still legal to sell pre-owned vehicles with open recalls, the National Highway & Transportation Safety Administration has advocated that these vehicles not be sold -- Similar to how it is illegal for auto dealers to sell new cars, or for any rental car agency to rent vehicles with open recalls. The…Continue
Added by Chris Miller on November 23, 2016 at 5:53am — No Comments
Hero Motor Corp introduced Duet recently for a price of Rs 50,500 (ex-showroom price), this is a new scooter with a classy design covered in a new steel body. The CEO, MD and Chairman of Hero MotoCorp, Pawan Munjal commented on the introduction of Hero Duel saying, ‘’The arrival of the new Duet has enabled us to strengthen our scooter product portfolio. The Duet along with Maestro Edge are first scooters to be engineered by the in-house R and D team and this is a significant launch for the…Continue
Added by Justin Carlos on November 22, 2016 at 10:10pm — No Comments
This Week in Social Media
News for the Week of November 21
Facebook Updates Metrics and Reporting
Facebook had reportedly been having some issues with the metrics it provided, so they have…Continue
Added by Joey Little on November 22, 2016 at 1:55pm — No Comments
Cyber Monday is known as the day for getting deals on everything from toys to electronics. But what about cars? Jumpstart Automotive Media presented an online survey to approximately 2,500 Americans across the U.S. to gauge their appetite in car shopping during Cyber Monday, and to determine the best digital media channels to reach both men and women. Here are a few highlights:
Added by John Sternal on November 22, 2016 at 7:52am — No Comments