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All ADM Member Blog Posts (10,104)

Developing Content To Generate Sales

Many dealers aren't taking advantage of using content as a way to generate sales. On this week’s episode of Hard Facts, Samantha is covering how you can start implementing action items that will not only increase the resourcefulness of your site but will increase your SEO as well. 

Added by Paul Potratz on August 28, 2015 at 7:57am — No Comments

Transforming Angry Customers into Satisfied Ones

An interesting study has been going on for the last 6 month over at Twitter. As it was increasingly seeing users use the platform for brand interactions, the company decided to see just how much of an impact those interactions had. Users were identified that had at some point interacted with a brand’s…

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Added by Paul Moran on August 28, 2015 at 5:30am — 1 Comment

Stock Market Fluctuations and Car Sales

August 2015 car sales could have been stunted by the roller coaster known as the stock market, but that hasn't happened. 
Edmunds.com analysts predict that 1,538,958 new cars and trucks will be sold in the U.S. in August for an estimated Seasonally Adjusted Annual Rate (SAAR) of 17.4 million. The projected sales will be a 2.1 percent…
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Added by Jeannine Fallon on August 27, 2015 at 1:22pm — No Comments

The Tools to Help You Discover Your Market

Use What You Have

Finding your target market is a key part of a successful marketing strategy. Whether you want to highlight new inventory, promote an event, grow your service department’s customer base, or simply boost business, defining your ideal audience is key.

It’s easy to be generic when marketing because the…

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Added by Joseph Little on August 27, 2015 at 12:55pm — No Comments

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

Timing is Everything: How the Auto Industry Uses Life Events to Target Hot Prospects

In automotive marketing, timing is everything. Purchasing a new car, making large repairs, or even changing auto insurance are all major decisions that consumers often don’t take lightly. Therefore, it’s imperative for auto marketers to…

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Added by Michael Meyers on August 27, 2015 at 11:59am — No Comments

May the Phone Be With You - Why Mobile Marketing Is Taking Over

Have you ever walked down the street and all of a sudden had your phone alert you that you’re near a Starbucks or Walgreens, automatically displaying your loyalty card in Apple Passbook or Google Wallet? Or perhaps you have received push notifications from Waze and other apps that deliver real-time…

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Added by David Metter on August 27, 2015 at 9:00am — No Comments

Tips For Rv Sellers Planning To Go The Dealership Route

Should I directly approach an auction house to sell my recreational vehicle (RV), or should I sell my RV online, or should I just let it stay with me forever? Do you often ask yourself these questions when you see your rig grow old in the backyard? It doesn’t matter how dearly you love your mini home-on-wheels. Selling a dated rig is the wisest thing to do, whether you want to invest the proceeds in a new one or save the cash. How? Well, you can certainly sell it on your own, or better, you…

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Added by Linda Wilson on August 26, 2015 at 11:04pm — No Comments

This Week in Social Media – Week of 8.24.15

Social Media News for the Week of August 24 via @SocialLittleMan

Blab.im Hitting the Social Scene

Still in Beta, Blab.im is a chat app marketers and various other users are keeping their eyes on.  Similar to Periscope, its live streaming functionality allows groups of up to four to video chat simultaneously.…

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Added by Joseph Little on August 26, 2015 at 11:57am — No Comments

Are You a PowerDealer? Numbers Reveal The Truth

The Power In Numbers

Written by Barry Courter

J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace.

Want to know whether young girls aged 12 to 16 prefer Coca-Cola in a bottle or in a can? You can bet Coke bottlers know that info and a whole lot more, and armed with that information…

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Added by Ralph Paglia on August 26, 2015 at 11:00am — No Comments

BLACK BOOK & FITCH RATINGS: DEPRECIATION DRIVEN BY SUPPLY AND VEHICLE SEGMENTS IN 2015

Black Book® and Fitch Ratings, Inc., today released their latest joint vehicle depreciation report, showing that overall vehicle depreciation is expected to reach between 14.0% – 14.5% by the end of 2015, and the main factor driving depreciation rates will be rising used vehicle supply, varying by vehicle segments. Click here to download the full report.



Fitch does not believe marginally rising…

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Added by Black Book on August 26, 2015 at 10:25am — No Comments

You Have Five Seconds To Wow Me

You can't just run your TV commercials for video pre-roll. If you haven't secured the viewers' attention in the first five seconds, they will press the "SKIP NOW" button. Stop letting those leads slip away. This week on Think Tank Tuesday, learn how to create an effective pre-roll, and download…

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Added by Paul Potratz on August 26, 2015 at 7:30am — No Comments

Media reports have indicated that 100 million cars have been under recall since the start of 2014, with 74.2 million in 2014. According to Swapalease.com, vehicles under recall may not have a transfe…

Media reports have indicated that 100 million cars have been under recall since the start of 2014, with 74.2 million in 2014. According to Swapalease.com, vehicles under recall may not have a transfer processed until paperwork can be provided of the completed service. According to Swapalease.com, this added safety measure generates an additional step in the transfer process but is a necessary part to ensure vehicle safety.

 

Recalls Part of the OEM Marketing Strategy?…

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Added by John Sternal on August 26, 2015 at 6:22am — No Comments

Some Truck Segments Continue to be Resilient

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

According to analysis by Black Book, a handful of segments are showing distinct depreciation patterns over the past 16 weeks. In contrasting patterns, the Full-Size pickups have depreciated just 1.8% while the Entry-Level…

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Added by Black Book on August 26, 2015 at 6:18am — No Comments

The Ultimate Guide To Maf Elimination

 MAPECU was originally designed in 2002 as the worlds most advanced and configurable MAF to speed/density converter for facilitate MAF elimination, MAF removal or MAF conversion. Either of these terms has been used to describe eliminating the mass air flow sensor in a vehicle and converting to MAP (speed/density) load sensing. Previous MAF elimination or MAF removal devices used a “chip” to configure the fuel table, perhaps with some crude manually adjustable…

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Added by Angel Joana Hall on August 26, 2015 at 5:02am — No Comments

Why Rent A Car For Your Family Holiday?

As long as you have a valid licence and a means of making payment, you shouldn’t have any difficulty in renting a car, an SUV, or even a minibus when planning your next family holiday. This means that, even if you live in the city and don’t own a car or only own a small compact vehicle, you can fit all of the family, your luggage, and even take a friend for your son or daughter, and have room for everything in the vehicle that you will use. In fact, there are a number of benefits to renting…

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Added by tony croose on August 25, 2015 at 10:05pm — No Comments

Be Your Own Life Coach: 5 Questions Continued

Article written by Kristin Huntley

What are my strengths?

As promised, I’m here to continue the conversation from my session at Women in Automotive on The Five Questions Every Successful Woman Must Answer.  Here I hope to provide you with resources and ideas for answering these questions and keep the inspiration to live your purpose going!  If you enjoy the blogs, please tweet me, comment, share,…

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Added by Joseph Little on August 25, 2015 at 3:00pm — No Comments

Vehicle Service Interval Adherence Decreases by 15.6%

 

New research from DMEautomotive reveals vehicle age, and lack of awareness of manufacturer recommendations, contributing to drop in number of consumers following manufacturer recommended service intervals

 

Daytona Beach, FL – August 25, 2015 – New research from DMEautomotive analyzes the factors influencing the decrease in the number of consumers who adhere to manufacturer’s recommended service intervals for their…

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Added by Crystal Hartwell on August 25, 2015 at 10:29am — No Comments

Don’t Confuse Repeat Customers with Loyal Ones

Today’s customers are fickle creatures -- one misstep and they never return. So, how is a dealership supposed to identify true customer loyalty if it can’t simply be judged by repeat business?

 

According to…

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Added by Mike Gorun on August 25, 2015 at 6:30am — No Comments

SEVEN THINGS TO KEEP IN MIND WHEN POSTING AN RV AD ONLINE

According to a recent survey by Wanderful, a retail-focused mobile media company in the US, 71 percent of consumers prefer shopping online than walking in to brick-and-mortar stores . Furthermore, the report goes on to reveal that 77 percent of people scout the Internet to find information on products even while standing inside a store. The recent rise of high-end mobile devices is further widening this gap. Walking down a similar train of thoughts, don’t you think it is obvious for ardent…

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Added by Linda Wilson on August 25, 2015 at 12:13am — No Comments

Discover Your Market: Your Employees

4 Reasons Marketing to Your Employees Matters

Employees are the lifeblood of your dealership and have the most impact on your customer loyalty. If that sentence made you cringe, you probably aren’t doing all you can to ensure your employees are actively engaged and have the tools and guidance necessary to fully do their jobs. Marketing to…

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Added by Joseph Little on August 24, 2015 at 3:31pm — No Comments

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