Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Last year, WestJet pulled off an elaborate scheme whereby flight passengers met with a virtual Santa at the gate to share any Christmas wishes. Upon arrival, these passengers were beyond delighted to discover the very gifts they had just wished for circling the baggage carousel. The whole caper was filmed and…Continue
Added by Richard Holland on December 11, 2014 at 5:00am — No Comments
Your dealership follow-up process impacts the effectiveness of everything from your live chat service to your advertising efforts. Without proper follow-up, shoppers don’t buy...and then your dealership doesn’t make any money.
With that in mind, and you might want to sit down for this...after doing some research, I’ve discovered a horrifying…Continue
Answers to your burning questions about Facebook’s big changes—and what you can do next
With a single blog post, Facebook sent tremors through the marketing community in…Continue
Added by Josh Knutson on December 10, 2014 at 7:30am — No Comments
In the car business, we often look to increase sales while decreasing spend. We're a budget-conscious industry, so that normally means spending less money and doing things manually. In many cases, that's fine. In some instances, the money saved by doing things manually actually costs a dealership more in…Continue
Added by Jim Jabaay on December 9, 2014 at 10:48pm — No Comments
A Little Known Fact About Facebook
Having trouble managing both your personal and business updates on Facebook? Thinking about creating a separate personal Facebook page solely for business purposes? You don't have to. There's a very simple tool you can use to ensure you send the proper content to the right audience.
On this episode of…
Added by Paul Potratz on December 9, 2014 at 2:05pm — No Comments
I was thinking this morning about how rockets and Fixed Operations Customer Management are related. With all the news about the different companies striving to become the next NASA, it reminded me that we are all in a "Space Race" even though I know that the two subjects seem completely unrelated and are not even in the same Encyclopedia volume.
And I submit for your consideration that driving a rocket into space and good Customer Service…Continue
Added by Leonard Buchholz on December 9, 2014 at 1:26pm — No Comments
Black Book® announced today that it has promoted Jared Kalfus to Senior Vice President of Sales where he will expand his current role overseeing Data Licensing and Lender Solutions to now include the sales team of Black Book’s Activator Division. The promotion further solidifies Black Book as the leading provider of data and insight to the broader automotive industry, which relies on data-driven solutions to serve customers across every aspect of the automotive supply chain.
Added by Black Book on December 9, 2014 at 7:06am — No Comments
Chapel Hill, N.C., December 8, 2014 – Building on proven experience in consumer-focused branded messaging, 3 Birds is honored to announce its selection as the exclusive provider for…Continue
Added by Paul Mirek on December 8, 2014 at 2:08pm — No Comments
FOR IMMEDIATE RELEASE
ALBANY, N.Y. – December 8th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the addition of rates, residuals and rebates information to its Automotive Management Productivity Suite (AMPS®) Desk/Mate module. Dealerships that use Auto/Mate's desking solution now have access to real-time lease rates, residuals, manufacturer…Continue
Added by Mike Esposito on December 8, 2014 at 10:15am — No Comments
Hello and welcome to this week’s Used Car Market Report, with insights from Black Book. As we just celebrated Thanksgiving and also just completed the first week of December, and the results of the market study show a level of change not familiar for this time of the year. The activity strength of the new…Continue
Added by Black Book on December 8, 2014 at 8:49am — No Comments
Did you know 100,000 tweets are sent every minute? That pales in comparison to the 700 million Facebook posts per minute. People are living life online around the clock, and that includes shopping for cars. You don’t have a part-time website, so why would you only chat with your shoppers part time? The millions of tweets and Facebook…Continue
In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job if you were writing custom detailed vehicle descriptions and taking multiple photos of your pre-owned vehicles.…Continue
Added by Timmy D. James on December 8, 2014 at 6:30am — No Comments
Get Rid Of Seasonal Inventory
With the end of the year approaching fast, are you worried about how you're going to start pushing your seasonal inventory, parts and accessories? Don't worry! There is a new opportunity that will allow you to create a sense of scarcity and urgency across all your platforms, resulting in increased conversions and sales.
Don't settle for leftover inventory, implementing this new tool into your marketing strategy…Continue
Added by Paul Potratz on December 5, 2014 at 2:44pm — No Comments
Question: How much money is sitting in your Dealership Management System (DMS) right now?
Well, let’s break it down. The average-sized dealership has tens of thousands of customer names in its DMS. Since each name represents a customer—either sales or service—whose ownership of their current vehicle will ultimately come to an end, they make great prospects for future sales.
Added by Matt Rodeghero on December 5, 2014 at 1:16pm — No Comments
Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.
These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…Continue
Added by Rob Hagen on December 5, 2014 at 1:01pm — No Comments
Are you ready to read this week’s top automotive news articles and blogs? This week we have articles about how to update your dealership’s SEO strategy for 2015, November Sales numbers, the FTC’s new social media ruling, and…Continue
Added by Rebecca Kon on December 5, 2014 at 1:00pm — No Comments
NADA 2015 in San Francisco promises to be jam-packed with incredible keynote speakers, hundreds of great exhibitors, and of course once-in-a-lifetime networking opportunities. It’s no wonder the convention is tabbed as the…
The hammer finally fell when the FTC ruled last week that companies and agencies utilizing social media must include disclaimers. This is regardless of the…Continue