Professional Community for Car Dealers, Automotive Marketers and Sales Managers
Great leaders and organizations inspire people because they are good at explaining why they do what they do. Their why gets people motivated. Their why makes people want to work for that company. Their why makes people want to buy their products.
For auto dealerships, your purpose is your “why buy” or…Continue
Added by Timmy D. James on October 20, 2016 at 5:52am — No Comments
One of the biggest challenges facing the automotive industry is the way consumers feel about buying cars. Their overall dispositions have changed, the reasons they purchase and lease have shifted, and the ways in which they want to buy are moving from the showroom floor to the digital world. All these things are causing a major shift in the way dealerships must…Continue
Added by Joey Little on October 19, 2016 at 1:23pm — No Comments
For anyone who finds it difficult to decide which car they want to buy, a new tool that merges psychology and technology can help.
According to a recent study, over 60% of new car buyers and 70% of used car shoppers have no specific car model in mind when they begin their car shopping journey. Most consider the internet to be the most influential source in…Continue
Added by John Sternal on October 19, 2016 at 1:00pm — No Comments
Most companies view content marketing as a means to rank higher in search engines, establish thought leadership and engage with their audience.
Content, such as newsletters and blogs distributed via email and social media channels, enables businesses to stay top-of-mind with clients and prospects. It can be used to educate existing customers and…
This Week in Social Media
News for the Week of October 17
Pinterest Increases Targeting Options for Ad Campaigns
Pinterest provides an opportunity for your business to reach new and existing customers by targeting because Pinners are looking for ideas to act on. People use Pinterest to get…Continue
Added by Joey Little on October 18, 2016 at 12:22pm — No Comments
Most consumers today head to the internet to research their next car and the dealerships they will visit. And most dealerships have an online presence to connect with these consumers such as a…Continue
New patent covers “demand/price driver” engine that powers pricing and features analysis found in CarStory Market Reports; data provides dealers with in-demand selling points for every used vehicle on their lot and gives car buyers insights to make better, more informed decisions
Austin, Texas – October 18,…Continue
Added by Crystal Hartwell on October 18, 2016 at 8:45am — No Comments
There’s a big push in our industry right now to bring as much of the car buying process online as possible. Startups are entering the space believing that consumers want this ability and automotive vendors of all sizes are creating products to facilitate that.
However, some dealers are afraid to adopt…Continue
Added by Mike Gorun on October 18, 2016 at 6:59am — No Comments
| by David Metter
“Just because it can be counted, doesn’t mean it counts,” said Tom O’Regan, CEO of Madison Logic in a recent …
Remember when airbags were a feature? Heck, remember when side airbags and even mp3 players were a feature?
Those days are gone; at least on the Swapalease.com marketplace.
The national online car leasing marketplace has reviewed its complete inventory of vehicles and decided certain features of yesterday are so common today (or irrelevant) that it will no longer include them as a searchable check box for visitors and members. Here is the complete list of…Continue
Added by John Sternal on October 17, 2016 at 10:13am — No Comments
Added by Erik Nachbahr on October 17, 2016 at 6:30am — No Comments
There is no wonder why the auto industry is fueling engagement from all over social media, thanks to their social media strategy and amazing marketing skills which plays an important role for generating leads.
The most common sites that are widely used by…Continue
Added by Radio Vision on October 16, 2016 at 11:30pm — No Comments
Added by Joey Little on October 14, 2016 at 6:46am — No Comments
In most dealerships a dispute inevitably arises between salespeople over a sold customer. Perhaps it’s because one salesperson initially assisted the customer and a second closed the deal and delivered the vehicle while the first was off for the day. And what happens when a customer visits multiple times and perhaps a…Continue
Added by Steve White on October 14, 2016 at 5:57am — No Comments
Has your auto dealership website been repelling customers? Do you think your potential customers are not converting into leads after landing on your website? Luckily, there's a metric for measuring that.
This metric is known as the bounce rate.
The bounce rate of your website measures the…Continue
Added by Kent Charlie on October 13, 2016 at 10:08pm — No Comments
USED CAR WEEK - Drop by Wheel's Automotive Dealer Supplies, Booth 210, for your 25% off truly unique & innovative vehicle marketing products, signs, banners & more! Also, enter to win one of three $500 Wheel's gift cards towards your store's CPO & vehicle merchandising needs as well…Continue
Added by Jim Leman on October 13, 2016 at 1:29pm — No Comments
Throughout the automotive industry, there are numerous methodologies in the advertising, marketing, and sales techniques hemisphere. However, in this vast market with tremendous competition, there are certain dealership “basics” which can be easily overlooked. These small details, which exist in the most successful dealerships, are often neglected and can result in a quite large downfall in the dealership’s reputation,…Continue
Added by Aubrey Hankins on October 13, 2016 at 10:58am — No Comments
Added by Ralph Paglia on October 13, 2016 at 10:30am — No Comments
Social media is involved each and almost every field of commerce in today’s era. It is impossible to forget the contribution of social media networks to establishing and sustaining brand value of businesses. Many industries have made use of the benefits of social media, including the automotive industry. Effective advertising is so essential in the auto industry that many automotive dealerships have started to…Continue
Added by Radio Vision on October 13, 2016 at 2:31am — No Comments
I bet that title got your attention.
Imagine a world where automotive manufacturers prohibited dealerships from producing and publishing video content of any vehicles during dealership sales events. That would seem a little ridiculous, right? Social media can produce great results…