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All ADM Member Blog Posts (9,801)

Using Recalls to Your Advantage

A recent article in Auto Remarketing reports how Penske Automotive Group is using recalls to increase their service business through recall work, but also as an opportunity to sell more vehicles. “I think recall business…

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Added by Chris Miller on May 22, 2015 at 5:00am — No Comments

The Importance of Graphic Design to Your Business

     It takes a lot to run a business, large or small. Some things certainly may slip through the cracks, but one thing you don't want to forget about is expertly crafted graphic designs. There are several reasons for this, which we will lay out for you in this article.

     First of all, your company’s total brand image starts with a recognizable logo. Logos can often be overlooked, meaning they are present but may…

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Added by Brent Durham on May 21, 2015 at 11:51am — No Comments

7 Critical Auto Repair Marketing Strategies

Some time ago I interviewed shop owners about the most critical marketing strategies for their shop.  Here are their answers.  I think you’ll find this info valuable. Let me know if I missed any. (FYI: Part of this was posted as an article on Repairpal.com).

1.  Be Referable

“Show up on time, do what you say you’re going to do. Say please and thank you and finish what you start. Those are what I call the four rules for being referable.” -Dave Riccio,…

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Added by Wendy Kenney on May 21, 2015 at 8:00am — No Comments

Why Technicians and Service Advisors Need Marriage Counseling

Life in the retail automotive industry is taxing. Managers and employees work long hours and, in many cases, are with their co-workers more than they are with their families. Miscommunications, tension or arguments can detract from the efficiency of the dealership, and thus decrease overall…

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Added by Richard Holland on May 21, 2015 at 5:30am — 2 Comments

LEASE OFFERS HEAT UP AHEAD OF MEMORIAL DAY SALES

Swapalease.com, the nation’s largest car lease marketplace, reports several aggressive lease deals in May according to its Wantalease.com new lease online marketplace. Fifteen popular cars and trucks are being offered this month with monthly payments of $200 or less.



Five cars are offered for less than $149 per month, headlined by the Chevrolet Malibu LT, which can be leased for $149 monthly and $0 down payment. Other cars offered at $149 monthly include the…

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Added by John Sternal on May 20, 2015 at 1:54pm — No Comments

Top 4 Questions to Ask While Selecting Your Driving Instructor

Are you planning to learn driving? It is quite an essential thing if you have a car. Or even if you are planning to get one.

So, how do you plan to learn driving?

One thing that you can do is go for a school that offers driving lessons. But there’s something more interesting as well. You can…

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Added by Satyajit Seal on May 20, 2015 at 10:00am — No Comments

Why Do Millions of Small Businesses Do Local SEO Wrong

Why Do Millions of Small Businesses Do Local SEO Wrong

Local SEO can be a challenge for most small business owners. Yet, they don’t realize that it is much easier getting ranked with proper local SEO strategies than it is trying to get a national keyword ranked. This article will give the ins…

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Added by Jonathan Floyd on May 20, 2015 at 9:30am — No Comments

Here’s How You should Learn to Drive

Owning a car is the dream of a lot of people. You might think of getting one as well. But wait! Do you know how to drive a car? If you don’t, then buying a car immediately makes almost no sense. You should first go for a driving lesson, so that you can manage and navigate your car on your own when you purchase it.…

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Added by Satyajit Seal on May 20, 2015 at 9:27am — No Comments

How to Become a 5 Star Dealership Part 5: Managing Your Online Reputation

How to Become a 5 Star Dealership Part 5…

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Added by Ashley Weidner on May 20, 2015 at 6:00am — No Comments

Dealer Currency Helps Grow Gross Revenue on Every Sale While Retaining Customers

I recently had the pleasure to work with a very innovative dealer who implemented the concept of “dealer currency” in his dealership with great success. Dealer currency allows you to eliminate cash discounts on sales (in both Variable & Fixed Ops) by instead issuing a form of “dealer dollars,” redeemable anywhere…

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Added by Mike Gorun on May 20, 2015 at 5:00am — No Comments

Confessions of a Google Spammer

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I worked a maximum of 10 hours a week. And I am telling you from the bottom of my heart: never, never ever follow in my footsteps.



This blog post will tell you exactly why...…

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Added by Manny Luna on May 20, 2015 at 3:30am — No Comments

Automotive Engineering: 3 Hottest Trends Of 2015

Automotive engineering is one of the complicated fields of science. We are not aware of the changing trends in automotive engineering. But the scientists and the automobile engineers do know.  Most of the engineers who are dealing with cars and auto parts regularly know exactly the requirements of the car enthusiasts.

Most of the latest researches focused on the advanced electric propulsions, engines and their alternatives fuels, vehicle chassis systems, vehicle safety and security…

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Added by Rahul Paul on May 19, 2015 at 11:03pm — No Comments

13 Never Before Shared Strategies to Sell More Cars

recently visited Copenhagen, Denmark to speak to Danish dealers on how they can sell more. This week on Think Tank Tuesday, watch the entire presentation!

  • Over an hour of exclusive strategies and dealer questions!
  • Learn from the experience of Danish car dealers.
  • Create strategies for every step of the sales…
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Added by Paul Potratz on May 19, 2015 at 2:21pm — No Comments

The Cliche of Dealer SEO and Analogies to Support it

Pulse rates are different depending on what artery you check and what method you use. Checking someone's carotid artery by hand can yield a slightly different result than taking it with a machine through the brachial artery. The same thing happens in the car business, which is why I like to talk to…

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Added by J.D. Rucker on May 19, 2015 at 12:35pm — No Comments

Car Values Continue the Slide Down While Pickups Remain Strong

Car Values Continue the Slide Down While Pickups Remain Strong  

 

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report.

 

This week, the Black Book editors received feedback from the lanes with comments such as: “Dealers feel that the…

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Added by Black Book on May 19, 2015 at 11:31am — No Comments

DMEautomotive’s Driver Connect Selected As Finalist In 2015 American Business AwardsSM



 

Auto dealer-branded, consumer-facing mobile app is recognized for its exceptional value in the business-to-business product category: Driver Connect is increasing appointments, visit frequency and incremental revenue for auto dealership service departments

 

Jacksonville, FL – May 19, 2015 – DMEautomotive’s groundbreaking mobile app for auto dealerships, Driver Connect,…

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Added by Crystal Hartwell on May 19, 2015 at 9:23am — No Comments

Black Book White Paper Looks At 84-Month Loans

Black Book Lender Solutions announces it has released its latest white paper, “Collateral Insight Is Critical To 84-Month Auto Loans”, where Black Book takes a look at how collateral data impacts the decision to expand a portfolio with longer-term loans.



Several factors are driving longer-term auto loans today: The desire to expand lender portfolios; rising vehicle transaction prices; and…

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Added by Black Book on May 18, 2015 at 12:11pm — No Comments

Unraveling the Rapidly Changing World of Digital Marketing

Today, the most progressive dealers are leveraging interactive marketing technologies to identify and engage automotive shoppers throughout the path to a purchase. Identifying the best and most efficient way to get those buyers to walk through the front doors of a dealership has become more and more difficult.

Four years ago Google introduced us to the Zero Moment of Truth or ZMOT as they called it, There is no doubt that it was a groundbreaking marketing study. But things have…

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Added by David Farmer on May 18, 2015 at 8:54am — No Comments

Top Internet Auto Retailer Cardinale Automotive Group Increases Sales Velocity Thirty-Six Percent Using Flick Fusion Inventory Videos

FOR IMMEDIATE RELEASE

Urbandale, IA--May 18th--Flick Fusion (www.flickfusion.com) announced today that the Cardinale Automotive Group (member of the Cardinale-Group of Companies), one of the nation's top Internet auto retailers with 17 stores in California and Arizona, has increased sales velocity 36 percent since it switched to Flick Fusion for its video inventory marketing needs. In May 2014, the Cardinale Automotive Group's…

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Added by Brian Cox on May 18, 2015 at 8:07am — No Comments

Auto/Mate Receives Platinum Award in Auto Dealer Monthly's Dealers' Choice Awards

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – May 18th, 2015 – Auto/Mate Dealership Systems (http://www.automate.com) announced today it has received a Platinum award in the 2015 Auto Dealer Monthly Dealers' Choice Awards. This year marks the second time that Auto/Mate has received a top ranking in the publication's annual award program, which recognizes the industry's best product and service providers. Winners of the Dealer's Choice…

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Added by Mike Esposito on May 18, 2015 at 7:44am — No Comments

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