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Added by TERRY GIBSON on December 11, 2014 at 2:16pm — No Comments

WestJet: A No Holds Barred Customer Loyalty Strategy

Last year, WestJet pulled off an elaborate scheme whereby flight passengers met with a virtual Santa at the gate to share any Christmas wishes. Upon arrival, these passengers were beyond delighted to discover the very gifts they had just wished for circling the baggage carousel. The whole caper was filmed and…

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Added by Richard Holland on December 11, 2014 at 5:00am — No Comments

3 Horrifying Fails of Dealership Follow-Up Emails

Your dealership follow-up process impacts the effectiveness of everything from your live chat service to your advertising efforts. Without proper follow-up, shoppers don’t buy...and then your dealership doesn’t make any money.

With that in mind, and you might want to sit down for this...after doing some research, I’ve discovered a horrifying…

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Added by Rebecca Kon on December 10, 2014 at 12:33pm — 1 Comment

R.I.P Organic Reach: Now Let’s Talk About Engagement

Answers to your burning questions about Facebook’s big changes—and what you can do next 

With a single blog post, Facebook sent tremors through the marketing community in…

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Added by Paul Mirek on December 10, 2014 at 10:30am — 13 Comments

How To: Handling The Showrooming Customer At Your Dealership – AutoMotion Webinar

Showrooming has taken over the automotive industry with mobile customers changing the way in which dealerships interact with consumers:

  • Are customers shopping your competitors right on your showroom floor?
  • Has your dealership become over-run with smart phone engaged consumers, and you…
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Added by Josh Knutson on December 10, 2014 at 7:30am — No Comments

Saving Money is Often a Matter of Saving Time

In the car business, we often look to increase sales while decreasing spend. We're a budget-conscious industry, so that normally means spending less money and doing things manually. In many cases, that's fine. In some instances, the money saved by doing things manually actually costs a dealership more in…

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Added by Jim Jabaay on December 9, 2014 at 10:48pm — No Comments

Don't Mix Business With Personal

A Little Known Fact About Facebook



Having trouble managing both your personal and business updates on Facebook? Thinking about creating a separate personal Facebook page solely for business purposes? You don't have to. There's a very simple tool you can use to ensure you send the proper content to the right audience.



On this episode of…

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Added by Paul Potratz on December 9, 2014 at 2:05pm — No Comments

7 Strategies for Your Fixed Operations "Space Race"

I was thinking this morning about how rockets and Fixed Operations Customer Management are related. With all the news about the different companies striving to become the next NASA, it reminded me that we are all in a "Space Race" even though I know that the two subjects seem completely unrelated and are not even in the same Encyclopedia volume.

And I submit for your consideration that driving a rocket into space and good Customer Service…

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Added by Leonard Buchholz on December 9, 2014 at 1:26pm — No Comments

BLACK BOOK EXPANDS JARED KALFUS’ ROLE TO INCLUDE ACTIVATOR SALES DIVISION LEADERSHIP

Black Book® announced today that it has promoted Jared Kalfus to Senior Vice President of Sales where he will expand his current role overseeing Data Licensing and Lender Solutions to now include the sales team of Black Book’s Activator Division. The promotion further   solidifies Black Book as the leading provider of data and insight to the broader automotive industry, which relies on data-driven solutions to serve customers across every aspect of the automotive supply chain.



With…

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Added by Black Book on December 9, 2014 at 7:06am — No Comments

Scion Selects 3 Birds to Energize its Dealer Communications Program

All-new Scion Showroom digital newsletter offers new way for brand to communicate with dealers and staff

Chapel Hill, N.C., December 8, 2014 – Building on proven experience in consumer-focused branded messaging, 3 Birds is honored to announce its selection as the exclusive provider for…

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Added by Paul Mirek on December 8, 2014 at 2:08pm — No Comments

Auto/Mate Adds Rates, Residuals and Rebates to Desk/Mate, Providing Auto Dealers with Instant Incentive Information

FOR IMMEDIATE RELEASE

ALBANY, N.Y. – December 8th, 2014 – Auto/Mate Dealership Systems (http://www.automate.com) announced today the addition of rates, residuals and rebates information to its Automotive Management Productivity Suite (AMPS®) Desk/Mate module. Dealerships that use Auto/Mate's desking solution now have access to real-time lease rates, residuals, manufacturer…

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Added by Mike Esposito on December 8, 2014 at 10:15am — No Comments

Lowest Depreciation In Months

Hello and welcome to this week’s Used Car Market Report, with insights from Black Book. As we just celebrated Thanksgiving and also just completed the first week of December, and the results of the market study show a level of change not familiar for this time of the year. The activity strength of the new…

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Added by Black Book on December 8, 2014 at 8:49am — No Comments

Web traffic never sleeps – neither should live chat

Did you know 100,000 tweets are sent every minute? That pales in comparison to the 700 million Facebook posts per minute. People are living life online around the clock, and that includes shopping for cars. You don’t have a part-time website, so why would you only chat with your shoppers part time? The millions of tweets and Facebook…

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Added by Big Tom LaPointe on December 8, 2014 at 8:00am — 1 Comment

Why “Just Do It” Is A Waste Of Time

In this high tech age, there are numerous tasks that an Internet or eCommerce Director has to tackle in order to correctly market their dealership and its inventory. In the past, you were doing a great job if you were writing custom detailed vehicle descriptions and taking multiple photos of your pre-owned vehicles.…

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Added by Timmy D. James on December 8, 2014 at 6:30am — No Comments

It's The Final Countdown!

Get Rid Of Seasonal Inventory

With the end of the year approaching fast, are you worried about how you're going to start pushing your seasonal inventory, parts and accessories? Don't worry! There is a new opportunity that will allow you to create a sense of scarcity and urgency across all your platforms, resulting in increased conversions and sales.



Don't settle for leftover inventory, implementing this new tool into your marketing strategy…

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Added by Paul Potratz on December 5, 2014 at 2:44pm — No Comments

How to Cash-in on Your DMS Data

Question: How much money is sitting in your Dealership Management System (DMS) right now?

 

Well, let’s break it down. The average-sized dealership has tens of thousands of customer names in its DMS. Since each name represents a customer—either sales or service—whose ownership of their current vehicle will ultimately come to an end, they make great prospects for future sales.

 …

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Added by Matt Rodeghero on December 5, 2014 at 1:16pm — No Comments

Social Content Examples for December 2014

Let me start off by stressing the word social, these are going to be topics, events and days of interest that you can use to be conversation pieces with people in your online communities. None will be car specific but instead topics that might stimulate two-way conversations and recognition. People are pretty smart, they know ABC Toyota sells Toyota’s, you don’t have to tell them every day.

These topics will fall into the fun section of my 4-3-2-1 Rule of Facebook Posting. Each month,…

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Added by Rob Hagen on December 5, 2014 at 1:01pm — No Comments

The Top Ten Auto News Stories of the Week: November 29 - December 5

Happy First Week of December, Automotive Professionals!

Are you ready to read this week’s top automotive news articles and blogs? This week we have articles about how to update your dealership’s SEO strategy for 2015, November Sales numbers, the FTC’s new social media ruling, and…

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Added by Rebecca Kon on December 5, 2014 at 1:00pm — No Comments

NADA 2015: 8 Types of Auto Dealer People You Network With

NADA 2015 in San Francisco promises to be jam-packed with incredible keynote speakers, hundreds of great exhibitors, and of course once-in-a-lifetime networking opportunities. It’s no wonder the convention is tabbed as the…

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Added by Andrew Donahey on December 5, 2014 at 11:27am — 1 Comment

FTC Social Media Ruling Puts Businesses on Alert

It’s no secret that the FTC has been monitoring brand usage of social media.

The hammer finally fell when the FTC ruled last week that companies and agencies utilizing social media must include disclaimers. This is regardless of the…

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Added by sara callahan on December 5, 2014 at 6:00am — 5 Comments

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