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Featured ADM Member Blog Posts – December 2019 Archive (11)

Exceed Your 2020 Sales Goals with These 4 Inventory Strategies

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Added by Bill Wittenmyer on December 30, 2019 at 9:00am — No Comments

Beyond the ORP: Creating a Single, Cohesive Marketing Strategy

Owner retention programs (ORPs) are one of the most used marketing tools and have been used by dealerships for many years. However, most ORPs are run in a silo, separate from the rest of the dealership’s marketing strategy.

 

This practice results in an inconsistent, less than optimal experience for dealership customers. The way it currently…

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Added by Courtney Evans on December 27, 2019 at 6:58am — No Comments

2020 Steps to the Sale

As we close out the calendar and any given month, the steps to a sale continue to evolve. Here are 3 things that will be key to taking your dealership to the next level next month:

  1. The Age of Operational Advertising is here. What’s your modern brand promise? What are you willing to commit to…

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Added by Jim Flint on December 20, 2019 at 7:08am — No Comments

How to Win Cash Buyers’ Elusive Loyalty

Cash buyers are an important but often overlooked segment of customers who pose a significant risk to auto dealers and manufacturers if left unmanaged. In the first half of 2019, customers who purchased vehicles with cash accounted for 24% of all new vehicle sales. For some luxury brands, cash buyers are even more important since they can represent close to…

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Added by Doug Van Sach on December 20, 2019 at 7:02am — No Comments

Grow Revenue with Elead’s Best Blogs of 2019

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Added by Bill Wittenmyer on December 18, 2019 at 6:30am — No Comments

Two Supply-Side Metrics for Agencies and Their Clients

Two things to consider in today’s uncertain times.

Agencies should consider at least two key supply-side metrics for their clients that will help them elevate the conversation from leads:…

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Added by Jim Flint on December 13, 2019 at 7:30am — No Comments

The Wrong Way to Increase Service Revenue

In search of service revenue, dealerships turn to randomly scheduling service appointments regardless of shop capacity.

Or they take everyone that drives up. This can easily overwhelm the service department. It leaves customers frustrated and causes a LOSS in service revenue from…

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Added by Dan Beres on December 12, 2019 at 6:30am — No Comments

DealerBuilt Appoints Successful Finance Professional Brian Marshall as Chief Financial Officer

Grapevine, Texas, December 10, 2019 -- DealerBuilt, an enterprise Dealer Management System (DMS) for automobile…

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Added by Michael Trasatti on December 10, 2019 at 6:54am — No Comments

Who’s Got Next?

In a race to bring leads to dealerships, Facebook and Google – via YouTube, too—are next into the leads space.

On the surface, it’s more or less the right thing to do. Until you go below the surface--where it’s a fast track to competing and swimming with Autotrader, CarGurus, and…

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Added by Jim Flint on December 6, 2019 at 6:59am — No Comments

Flick Fusion Introduces Dynamic Marketing Videos (DMVs) for Auto Dealers

New platform offers cost-effective, fast solution for creating

videos that promote
auto manufacturers’ incentives

Urbandale,…

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Added by Timmy D. James on December 2, 2019 at 8:30am — No Comments

Is Mobile Service the Answer to Higher Recall Completion Rates?

Recall completion percentages have been increasing, but despite increased communication attempts, that increase is hitting a plateau.

 

A recent trend reveals that many vehicle owners are very interested in mobile services. Currently, the percentage of independent repair shops that offer mobile services dramatically outweighs franchised dealers.…

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Added by Dan Beres on December 2, 2019 at 7:01am — No Comments

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