Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Carvana is expanding into dozens of new markets and although it has yet to turn a profit, its vehicle unit sales more than doubled and gross profit nearly tripled in Q3 2018. The retailer just announced $2 billion in financing from Ally…Continue
Added by Scot Eisenfelder on December 28, 2018 at 7:27am — No Comments
Imagine a scenario in which your sales jump up one month to unprecedented numbers. The business is doing well, everyone is happy, and it seems like it’s never going to end.
Next month, the numbers drop. Why? Are you doing something differently? Where can you spend money next month to get the numbers back up to where they were?
In a nutshell, this exact scenario is why the science of attribution in marketing is so important. Throwing…Continue
Added by Ryan Cassirer on December 27, 2018 at 9:39am — No Comments
Have you ever eagerly awaited the release of a great new movie? Anticipation mounts as release day approaches. Then you go and see it, only to leave disappointed. I’m sure I can name plenty of box office bombs which were initially hyped up and expected to be box office blockbusters. If you look at the factors involved in what makes a “bomb” versus a…Continue
Added by Brett Sutherlin on December 27, 2018 at 7:26am — No Comments
What if I told you that acquiring and scaling a well-planned video marketing strategy which leverages video content for shoppers throughout the entire buying…Continue
Added by Timmy D. James on December 27, 2018 at 7:04am — No Comments
The problem is, whether it’s a DMS; CRM; service lane tool; or any other significant technology available; not all work together in…Continue
Added by Veronica Dunford on December 27, 2018 at 7:00am — No Comments
Students these days are somewhat negligent of a very important skill: writing. In some cases, they have to pay the price dearly.
Acquiring knowledge seems to be a tedious process in many cases. And if you…Continue
Added by Jinjer Nallek on December 27, 2018 at 3:30am — No Comments
Added by Florence Clark on December 27, 2018 at 3:30am — No Comments
Writing service takes care of every single evaluation as a personal task.
The content material you see is the ultimate end result that arrives soon after diligent study, hearing…
Added by Betty Cleghorn on December 27, 2018 at 12:00am — No Comments
According to a recent article in Automotive News, investors and car dealers have shifted their focus to the…Continue
Added by Chris Miller on December 26, 2018 at 6:30am — No Comments
2018 will be fifth consecutive year of over 200 buy/sells, according to The Blue Sky Report® released by Kerrigan Advisors; strong economy fuels robust market - sellers motivated by high valuations that may not last; increased consolidation, generational transfers and…Continue
Added by Crystal Hartwell on December 21, 2018 at 12:30pm — No Comments
PACIFIC PALISADES, Calf.,…Continue
Added by Brett Sutherlin on December 20, 2018 at 7:00am — No Comments
When thinking about business operations, it’s common to examine sales strategies, customer service procedures, and customer experience. Less common is a review of dealership culture, which is the cornerstone that drives…Continue
Added by Anne Fleming on December 19, 2018 at 10:00am — No Comments
It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different ways to get customers to like your dealership, from providing a great customer experience to being active in your local community.
However, consumers are increasingly finicky when choosing where to buy or service their vehicle. In…Continue
Added by sara callahan on December 18, 2018 at 7:18am — No Comments
Tire sales can easily distinguish your dealership from its competition and decrease defection, but only if they are promoted and sold differently than how…Continue
Added by Brett Sutherlin on December 17, 2018 at 7:21am — No Comments
The news is full of major disruptors; if you follow the headlines you might think that a world filled with autonomous vehicles is imminent (it isn't), or that new owner and retail models will soon put dealers out of business (they…Continue
Added by Scot Eisenfelder on December 14, 2018 at 7:20am — No Comments
Dealers are constantly inundated by trainers vying for their business. These trainers promise exponential success in sales and profits when they do. Many, however, are one-shot wonders in the sense that they come in, perform their training, get your staff pumped up and leave. What happens then? Chances are the lessons or knowledge that they may have learned…Continue
Added by Andy Church on December 13, 2018 at 7:08am — No Comments
Customers don’t necessarily arrive at your dealership expecting a great experience. When it comes to service, many dread a higher-than-normal repair bill. They expect to hear additional maintenance is needed, but don’t want to spend a lot of time at the dealership and can get annoyed if made to wait longer than anticipated.
Added by Chris Miller on December 12, 2018 at 7:00am — No Comments
Added by Anne Fleming on December 5, 2018 at 8:51am — No Comments
As more dealers turn to fixed ops to grow profits, it's important not to overlook the power of video. Video is a great tool for building customer trust because it allows you to address the perception that dealerships charge too much or try to sell customers unnecessary repairs.
An effective video marketing strategy for your service department…Continue
Added by Timmy D. James on December 5, 2018 at 7:15am — No Comments
Driven By Value And Demand, Car Segments See Majority of Increases
Black Book, a division of Hearst that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used Vehicle Retention Index for November (116.5), a 0.2% gain from the previous month (116.3), and the Index has now increased for each of the last seven months. Click here to obtain a copy of…Continue
Added by Black Book on December 5, 2018 at 6:43am — No Comments