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Featured ADM Member Blog Posts – December 2016 Archive (65)

Computer Driving Aids: What IS ESC, ABS and CMS?

Are you driving a newer model car? If so there's a chance that you're driving around with some pretty spiffy computer-controlled driving aids that could potentially save your life when things don't go according to plan. Here's what you need to know to ensure you get the most from your car's…

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Added by Freya Gilbert on December 30, 2016 at 1:31pm — No Comments

Important Tips and Tricks for Car Transportation

You need to transport your vehicle from one location to another.

Sounds simple, doesn’t it? In reality, it’s anything but.
Door to door transport can be a hassle if…

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Added by Mike Davidson on December 29, 2016 at 7:00am — No Comments

Reputation Marketing is the NEW Reputation Management

In the game of football, they say defense wins championships, but offense fills the seats. If you’re not filling seats you’re not selling cars. Am I right?

Unless you’ve been living under a rock for the past 20 years, most of us are aware that in business there’s…

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Added by Chris Snellgrove on December 28, 2016 at 5:00pm — No Comments

Used Luxury Cars in Low Demand at This Time of the Year

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…



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Added by Black Book on December 28, 2016 at 1:00pm — No Comments

New ForeverCar™ Dealer-Branded Extended Service Contract Portal Raises Bar for Customer Satisfaction; Innovation Monetizes Old Leads to Drive New Sales, Service, and Retention

Digital Vehicle Service Contract (VSC) technology provider ForeverCar™ announced today its new dealer-branded VSC sales platform to help dealers sell protection products for buyers of older, higher mileage vehicles while helping dealers recapture “lost” VSC opportunities from prior lead…

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Added by Jim Leman on December 28, 2016 at 12:30pm — No Comments

5 Digital Marketing Tips For Automotive Services

Digital marketing tips and tricks carry immense potential for local businesses such as automobile dealerships and services. References, word of mouth, free online quotes, organic search traffic to your website – all these are huge contributors towards bringing in more customers. Let’s tell you three highly focused…

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Added by Mike Davidson on December 28, 2016 at 9:00am — No Comments

Orchestrate Sales Departments

Imagine that you attend a classical music concert.

This concert has a 90 piece (90 musicians) orchestra and a conductor (the leader or guide) that communicates to the orchestra on how to play the next note(s). Now take a look at the sales department of an automobile dealership. The department has managers that…

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Added by Stan Sher on December 27, 2016 at 5:30pm — No Comments

Paying It Forward

Auto dealers are well known for their huge support to local communities. Especially around the holiday season when they do many good deeds including toy drives, donations to food banks and a variety of other activities that have special meaning to those particular dealers. It’s noble not to “brag” about the great things…

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Added by Mike Gorun on December 27, 2016 at 7:02am — No Comments

Prepare for Disappearing Drivers

On-demand driver services such as Uber are on the rise. The approaching disruption of driverless vehicles shouldn’t come as a surprise, but dealers need to find a way to keep up with customers who want alternatives to owning a vehicle. It comes down to this: complacency can cause suppliers to lose touch with their…

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Added by Doug Van Sach on December 27, 2016 at 6:34am — No Comments

Lights, Camera, Action!

So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video? 

YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.

This…

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Added by Paul Potratz on December 23, 2016 at 7:00am — No Comments

Inflatable Gorillas or Videos?

Most dealers have spent many years in the car business. They know what it takes to sell cars. They know when a customer walks onto the lot, the salesperson must give a professional presentation while being able to emotionally connect with and excite the customer into making that…

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Added by Timmy D. James on December 22, 2016 at 6:05am — No Comments

The Big Easy Survival Guide for NADA100

 

Chapter 3: What to Do What When You Get There

 

There are a few things you can do to make NADA100 a top-notch experience.  If you’ve already got a game plan and know which workshops you want to attend, then you’re ahead of the game.  If not, check out the…

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Added by Joey Little on December 21, 2016 at 10:56am — No Comments


Influencer
Tata Hexa SUV Sales Go Online, Book Yours for Only Rs 999

2018 Tata Hexa: Premium SUV from Indian Car Maker to Launch in January

The SUV, which is expected to take over the XUV500, and even the Toyota Fortuner, has already created a lot of buzz. A few dealerships have started taking pre-orders, many have even warned the potential buyers to be…

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Added by Justin Carlos on December 20, 2016 at 10:30pm — No Comments

Instagram Live Video Feature, Snapchat Groups, & More!

This Week in Social Media

 

News for the Week of December 19

Instagram Releases Live Video for All U.S. Users

Instagram just announced they will be releasing…

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Added by Joey Little on December 20, 2016 at 11:30am — No Comments

Surprise and Delight EVERYONE, Customer or Not!

What would you do if a customer was injured at your dealership and you were at fault? I don’t mean serious injury or anything like that. Perhaps just a bump or scrape? Most businesses would apologize or, at the very least acknowledge the mishap to the customer. Perhaps send some flowers or a gift card. You certainly…

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Added by Mike Gorun on December 20, 2016 at 6:40am — No Comments

Puttin’ On the Ritz

I was on a trip to New York and met up with a friend of mine (full disclosure: also a happy customer) Richard Hesse, the Dealer Principal at Mercedes-Benz of Nanuet. He has a simple mantra: “It's not business;…

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Added by Ujj Nath on December 20, 2016 at 5:46am — No Comments

Stop Lying To Yourself About Dealership Turnover

There is a lot of talk going on about car dealership turnover.

It seems that everyone has an opinion about it but not a whole lot of solutions. I am going to do some "REAL TALK" in this post because it is time that the sugar coating stops. I have spent a great deal of time between…

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Added by Stan Sher on December 19, 2016 at 10:00pm — 4 Comments

Connected to the Max: Consumers Want Personalization

 

We live in a world of empowered consumers.  They say when, where, and how they’ll buy the products they’re interested in, and businesses everywhere are working to meet their needs and win out over the competition.  Today’s consumers are connected online—to businesses and each other—and your dealership stands to gain quite a bit based on how you interact…

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Added by Joey Little on December 19, 2016 at 10:53am — No Comments

Stay Safe this Season: 5 Winter Driving Tips

This winter is supposed to be a slick and snowy one according to the experts. These predictions have many debating how to get over…

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Added by Freya Gilbert on December 18, 2016 at 4:00am — No Comments

What You Need to Know Before Driving Your Car in the Snow

Black ice, slush, and icy roads are terms that people who live in snowy areas are familiar with. Driving in these conditions can be nerve-racking and dangerous. There are a few things you should keep in mind before driving in the snow.

Battery Issues

There are some obvious issues that you have to deal with when it is snowy…

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Added by Hannah Whittenly on December 17, 2016 at 3:00pm — No Comments

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