Are you driving a newer model car? If so there's a chance that you're driving around with some pretty spiffy computer-controlled driving aids that could potentially save your life when things don't go according to plan. Here's what you need to know to ensure you get the most from your car's…

You need to transport your vehicle from one location to another.

Sounds simple, doesn’t it? In reality, it’s anything but. Door to door transport can be a hassle if…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes.…

Digital Vehicle Service Contract (VSC) technology provider ForeverCar™ announced today its new dealer-branded VSC sales platform to help dealers sell protection products for buyers of older, higher mileage vehicles while helping dealers recapture “lost” VSC opportunities from prior lead…

Digital marketing tips and tricks carry immense potential for local businesses such as automobile dealerships and services. References, word of mouth, free online quotes, organic search traffic to your website – all these are huge contributors towards bringing in more customers. Let’s tell you three highly focused…

Imagine that you attend a classical music concert.

This concert has a 90 piece (90 musicians) orchestra and a conductor (the leader or guide) that communicates to the orchestra on how to play the next note(s). Now take a look at the sales department of an automobile dealership. The department has managers that…

Auto dealers are well known for their huge support to local communities. Especially around the holiday season when they do many good deeds including toy drives, donations to food banks and a variety of other activities that have special meaning to those particular dealers. It’s noble not to “brag” about the great things we do as businesses. In fact, many repeat good-deed…

On-demand driver services such as Uber are on the rise. The approaching disruption of driverless vehicles shouldn’t come as a surprise, but dealers need to find a way to keep up with customers who want alternatives to owning a vehicle. It comes down to this: complacency can cause suppliers to lose touch with their customers. To remain successful and compensate for declining…

So many times we talk about using video to communicate your message to your customers. But what’s the right way to make a video? 

YouTube Director will walk you through exactly what you need to do to figure out what type of video will work for you.

This…

Most dealers have spent many years in the car business. They know what it takes to sell cars. They know when a customer walks onto the lot, the salesperson must give a professional presentation while being able to emotionally connect with and excite the customer into making that purchase.

To this end, most dealers are really great at merchandising their…

Chapter 3: What to Do What When You Get There

There are a few things you can do to make NADA100 a top-notch experience.  If you’ve already got a game plan and know which workshops you want to attend, then you’re ahead of the game.  If not, check out the…

2018 Tata Hexa: Premium SUV from Indian Car Maker to Launch in January

The SUV, which is expected to take over the XUV500, and even the Toyota Fortuner, has already created a lot of buzz. A few dealerships have started taking pre-orders, many have even warned the potential buyers to be…

This Week in Social Media

News for the Week of December 19

Instagram Releases Live Video for All U.S. Users

Instagram just announced they will be releasing…

What would you do if a customer was injured at your dealership and you were at fault? I don’t mean serious injury or anything like that. Perhaps just a bump or scrape? Most businesses would apologize or, at the very least acknowledge the mishap to the customer. Perhaps send some flowers or a gift card. You certainly wouldn’t want to ignore it, right?

Well,…

I was on a trip to New York and met up with a friend of mine (full disclosure: also a happy customer) Richard Hesse, the Dealer Principal at Mercedes-Benz of Nanuet. He has a simple mantra: “It's not business; it’s personal” -- and he means it.  I borrowed a car…

There is a lot of talk going on about car dealership turnover.

It seems that everyone has an opinion about it but not a whole lot of solutions. I am going to do some "REAL TALK" in this post because it is time that the sugar coating stops. I have spent a great deal of time between…

We live in a world of empowered consumers.  They say when, where, and how they’ll buy the products they’re interested in, and businesses everywhere are working to meet their needs and win out over the competition.  Today’s consumers are connected online—to businesses and each other—and your dealership stands to gain quite a bit based on how you interact…

This winter is supposed to be a slick and snowy one according to the experts. These predictions have many debating how to get over…

Volkswagen Group is World's Top Automotive Advertising Spender