Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Big data is a buzzword that’s been floating around the auto industry for some time now.
Every dealership’s DMS is filled with opportunities. Through segmentation, data and equity mining, combined with a little bit of common sense, dealerships can target customers with relevant messaging and see great conversion rates. But what about reaching…
You are never too old to set another goal or to dream a new dream. - C. S. Lewis
Holy speed of light, Batman! Another year has blown past in a…Continue
Added by Big Tom LaPointe on December 30, 2015 at 8:30pm — No Comments
Storytelling is BIG and YouTube doesn't plan on missing out. Google Spotlight Stories are now available for select Android users on the YouTube app, bringing an in-the-moment, virtual reality feature to users. Now,…
Added by Joey Little on December 30, 2015 at 2:29pm — No Comments
Are your shoppers constantly on their phones in your showroom? We've developed some strategies that can help you reach the customer in some new ways. Find out how to turn phone shoppers into sales on this week's episode of Think Tank Tuesday!
Added by Paul Potratz on December 30, 2015 at 12:36pm — No Comments
Earning customer loyalty in today’s society is especially tricky. As almost every retailer now has a loyalty program, it’s difficult to stand out and make your customer truly feel special and appreciated. Earning loyalty isn’t simply about giving something away. It’s about creating and nurturing a relationship that builds a brand advocate who will continue to patronize your…Continue
Added by Mike Gorun on December 30, 2015 at 7:48am — No Comments
If you are a business owner, surely you have your unique ways of promoting and marketing your services to achieve more sales. In this digital era, online marketing has become an important tool to gain business. You need contemporary methods to connect with the modern consumer and you are missing out on a lot of customers, if you have not notched up your business power with effective digital marketing. To achieve more sales through the digital media, you can hire a digital marketing service.…Continue
Added by Allan Lloyd on December 29, 2015 at 11:00pm — No Comments
Link building isn't dead, and it's not likely to die in 2016. If you want to build authority for your website to increase organic traffic, link building is still a crucial component of SEO.
The problem is, you may not be aligning your link building efforts with the standards that will lead to…Continue
Added by Timothy Martell on December 29, 2015 at 2:57pm — No Comments
With its recently-launched Best Professional Services site, it joins a crowded market that caters to local businesses and…Continue
Added by Joey Little on December 29, 2015 at 11:00am — No Comments
Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…Continue
Added by Black Book on December 29, 2015 at 8:32am — No Comments
There’s no denying auto dealerships have traditional marketing channels down to a science, but modern consumers find every way they can to skip over ads. In response to this problem, content marketing has become one of the most successful ways to engage consumers across the internet and social…Continue
Added by Joey Little on December 29, 2015 at 8:22am — No Comments
Dealerships are constantly working to increase their website conversion – and for good reason. Organic conversions typically see the highest closing rates. However, I frequently encounter dealerships that wonder why they aren’t getting higher conversion rates, despite adding the latest gizmo or widget. Conversion rate optimization is tricky.…Continue
Added by David Metter on December 29, 2015 at 6:04am — No Comments
While I'm personally a bigger fan of the Explorer before the latest facelift for 2016, I still think Ford is doing a great job with adding new features that buyers and enthusiasts have been requesting.
The updates to the 2016 Ford…Continue
Added by Jonathan Morales on December 29, 2015 at 5:00am — No Comments
These days, if you’re not incorporating mobile effectively in your lead generation strategy then you simply don’t have one. Even if your website is great and your social media activity is working, you’re missing out on a large chunk of the market if you’re ignoring SMS lead generation.
In a recent post I published, a case study is highlighted which focuses on how one dealer has generated more high-quality leads at a…Continue
Added by Ryan Gerardi on December 28, 2015 at 9:00am — No Comments
Timonium, MD – December 28th, 2015-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions for auto dealers, revealed today the top four IT requirements to support productivity at auto dealerships in 2016. The recommendations are based upon data collected from working with hundreds of auto dealership clients, and recent trends such as the increase in usage of mobile devices.…Continue
In most dealerships, the sales department is typically seen as the favorite child, despite the fact that it’s typically the service department that does all the heavy lifting and keeps the house in order. Because of that, sales is usually where new technologies, website widgets, leads and other digital expenditures are…Continue
In reflecting back on 2015, I would like to reach out and share my thoughts about how grateful I am to be in a career I love and for that career to be in an industry that I love! Very few days go by without thoughts of how truly thankful I am to be involved with so many great companies – from the large mainstays to the tech start-ups. And I am also lucky to work with the…Continue
Added by sara callahan on December 28, 2015 at 6:30am — No Comments
According to the Center for Disease Control (CDC), one in 10 Americans suffers from sleep disorder, and 25 percent of the total population reportedly experience trouble sleeping. This survey has been conducted largely on people who sleep in traditional homes. Getting a good night's sleep becomes even more difficult for people vacationing in RVs. With a low insulation structure and walls that are much thinner than your home, an RV can hardly prevent campground sounds from entering your…Continue
Added by Linda Wilson on December 27, 2015 at 11:09pm — No Comments
Added by Paul Potratz on December 25, 2015 at 12:00pm — No Comments
Last week we began a two-part series on the brain. More specifically, the science of how it works, or Neuroscience. This is a hot topic. Leveraging scientific knowledge about the brain can create a better sales process, drive more dollars to your dealership’s bottom line and create happy women customers that remain loyal to your dealership for years to come.
Let's check “under the hood” at the Limbic System and the Neocortex. After…Continue
Added by Anne Fleming on December 23, 2015 at 6:00am — No Comments