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December 2015 ADM Blog Posts (94)


Influencer
BIG DATA: Are We Using It All Wrong?

Big data is a buzzword that’s been floating around the auto industry for some time now.

Every dealership’s DMS is filled with opportunities. Through segmentation, data and equity mining, combined with a little bit of common sense, dealerships can target customers with relevant messaging and see great conversion rates. But what about reaching…

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Added by David Metter on December 31, 2015 at 6:00am — 3 Comments


Influencer
2016 Digital TO-DO list: 7 MUSTS for selling cars next year

You are never too old to set another goal or to dream a new dream. - C. S. Lewis 

Holy speed of light, Batman! Another year has blown past in a…

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Added by Big Tom LaPointe on December 30, 2015 at 8:30pm — No Comments


Influencer
This Week in Social Media

News for the Week of 12.30 

Google 360-Degree Storytelling on YouTube



Storytelling is BIG and YouTube doesn't plan on missing out. Google Spotlight Stories are now available for select Android users on the…

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Added by Joey Little on December 30, 2015 at 2:29pm — No Comments


Influencer
Turn Phone Shoppers Into Sales

Are your shoppers constantly on their phones in your showroom? We've developed some strategies that can help you reach the customer in some new ways. Find out how to turn phone shoppers into sales on this week's episode of Think Tank Tuesday!

Added by Paul Potratz on December 30, 2015 at 12:36pm — No Comments


Influencer
Own Your Way to Customer Loyalty

Earning customer loyalty in today’s society is especially tricky. As almost every retailer now has a loyalty program, it’s difficult to stand out and make your customer truly feel special and appreciated. Earning loyalty isn’t simply about giving something away. It’s about creating and nurturing a relationship that…

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Added by Mike Gorun on December 30, 2015 at 7:48am — No Comments

Basic Things You Should Know about ANPR in 2016

Automatic Number Plate Recognition or ANPR technology is used to deter, detect, as well as disrupt criminal activities at regional, local and the national levels. It provides lines of enquiry as well as evidence in criminal investigation. The UK boasts of an extensive ANPR CCTV network. Security services and Police forces use it for tracking vehicle…

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Added by Kent Charlie on December 30, 2015 at 3:30am — No Comments

Things you must consider before hiring an online marketing service

If you are a business owner, surely you have your unique ways of promoting and marketing your services to achieve more sales. In this digital era, online marketing has become an important tool to gain business. You need contemporary methods to connect with the modern consumer and you are missing out on a lot of customers, if you have not notched up your business power with effective digital marketing. To achieve more sales through the digital media, you can hire a digital marketing service.…

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Added by Allan Lloyd on December 29, 2015 at 11:00pm — No Comments


Influencer
CEM vs. CRM

What’s the Difference for Your Dealership?  Ever wonder about the difference between your CEM and CRM?  What are the specifics of each, and how do they benefit your dealership—both individually and when strategically positioned to work together? 

At first glance, it’s easy to think they’re synonymous, and while they have overlapping features, there…

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Added by Joey Little on December 29, 2015 at 3:00pm — 4 Comments


Influencer
Navigating SEO: How to Make the Most of Link Building in 2016

How to Make the Most of Link Building in 2016

Link building isn't dead, and it's not likely to die in 2016. If you want to build authority for your website to increase organic traffic, link building is still a crucial component of SEO.

The problem is, you may not be aligning your link building efforts with the standards that will lead to…

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Added by Timothy Martell on December 29, 2015 at 2:57pm — No Comments


Influencer
What Facebook Reviews Mean for Your Dealership

Facebook Reviews Matter Look out, Yelp.  Facebook has joined the latest list of sites vying for consumer attention when it comes to user reviews and ratings. 

With its recently-launched Best Professional Services site, it joins a crowded market that caters to local businesses and…

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Added by Joey Little on December 29, 2015 at 11:00am — No Comments


Vendor
Low Depreciation for Cars and Trucks

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

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Added by Black Book on December 29, 2015 at 8:32am — No Comments


Influencer
10 Creative Content Ideas for Your Dealership

Creating Original Content for Your Social Media Platforms

There’s no denying auto dealerships have traditional marketing channels down to a science, but modern consumers find every way they can to skip over ads. In response to this problem, content marketing has…

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Added by Joey Little on December 29, 2015 at 8:22am — No Comments


Influencer
Four Simple Steps to Increase Website Conversion

Dealerships are constantly working to increase their website conversion – and for good reason. Organic conversions typically see the highest closing rates. However, I frequently encounter dealerships that wonder why they aren’t getting higher conversion rates, despite adding the latest…

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Added by David Metter on December 29, 2015 at 6:04am — No Comments

Updates to the 2016 Ford Explorer

While I'm personally a bigger fan of the Explorer before the latest facelift for 2016, I still think Ford is doing a great job with adding new features that buyers and enthusiasts have been requesting.

The updates to the 2016 Ford…

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Added by Jonathan Morales on December 29, 2015 at 5:00am — No Comments


Influencer
How to Effectively Market Your Vehicles Using Text Messaging

These days, if you’re not incorporating mobile effectively in your lead generation strategy then you simply don’t have one. Even if your website is great and your social media activity is working, you’re missing out on a large chunk of the market if you’re ignoring SMS lead generation.

In a recent post I published, a case study is highlighted which focuses on how one dealer has generated more high-quality leads at a…

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Added by Ryan Gerardi on December 28, 2015 at 9:00am — No Comments


Vendor
Helion Reveals Top IT Requirements for Increased Productivity at Dealerships in 2016

Timonium, MD – December 28th, 2015-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions for auto dealers, revealed today the top four IT requirements to support productivity at auto dealerships in 2016. The recommendations are based upon data collected from working with hundreds of auto dealership clients, and recent trends such as the increase in usage of mobile devices.…

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Added by Erik Nachbahr on December 28, 2015 at 8:21am — 1 Comment


Coach
Make your Service Department the Cinderella Story

In most dealerships, the sales department is typically seen as the favorite child, despite the fact that it’s typically the service department that does all the heavy lifting and keeps the house in order. Because of that, sales is usually where new technologies, website widgets, leads and other digital expenditures…

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Added by Tony Orlando on December 28, 2015 at 6:34am — 1 Comment


Influencer
2015: Reflections & Gratitude for the Industry I Love

In reflecting back on 2015, I would like to reach out and share my thoughts about how grateful I am to be in a career I love and for that career to be in an industry that I love!  Very few days go by without thoughts of how truly thankful I am to be involved with so many great companies – from the large mainstays to…

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Added by sara callahan on December 28, 2015 at 6:30am — No Comments


Agency
HOW TO SLEEP WELL IN AN RV?

According to the Center for Disease Control (CDC), one in 10 Americans suffers from sleep disorder, and 25 percent of the total population reportedly experience trouble sleeping. This survey has been conducted largely on people who sleep in traditional homes. Getting a good night's sleep becomes even more difficult for people vacationing in RVs. With a low insulation structure and walls that are much thinner than your home, an RV can hardly prevent campground sounds from entering your…

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Added by Linda Wilson on December 27, 2015 at 11:09pm — No Comments


Agency
How to Turn your Junk Car into a Hot Rod on a Budget

After years of driving an old clunker, many drivers are tempted to send their ride to the crusher. However, your vehicle has the potential to be a head-turning street machine. Here is how you can affordably turn your…

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Added by Lizzie Weakley on December 27, 2015 at 11:00am — No Comments

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