December 2015 ADM Blog Posts (93)

Big data is a buzzword that’s been floating around the auto industry for some time now.

Every dealership’s DMS is filled with opportunities. Through segmentation, data and equity mining, combined with a little bit of common sense, dealerships can target customers with relevant messaging and see great conversion rates. But what about reaching…

You are never too old to set another goal or to dream a new dream. - C. S. Lewis 

Holy speed of light, Batman! Another year has blown past in a…

News for the Week of 12.30 

Google 360-Degree Storytelling on YouTube

Storytelling is BIG and YouTube doesn't plan on missing out. Google Spotlight Stories are now available for select Android users on the…

Are your shoppers constantly on their phones in your showroom? We've developed some strategies that can help you reach the customer in some new ways. Find out how to turn phone shoppers into sales on this week's episode of Think Tank Tuesday!

Earning customer loyalty in today’s society is especially tricky. As almost every retailer now has a loyalty program, it’s difficult to stand out and make your customer truly feel special and appreciated. Earning loyalty isn’t simply about giving something away. It’s about creating and nurturing a relationship that…

Automatic Number Plate Recognition or ANPR technology is used to deter, detect, as well as disrupt criminal activities at regional, local and the national levels. It provides lines of enquiry as well as evidence in criminal investigation. The UK boasts of an extensive ANPR CCTV network. Security services and Police forces use it for tracking vehicle…

If you are a business owner, surely you have your unique ways of promoting and marketing your services to achieve more sales. In this digital era, online marketing has become an important tool to gain business. You need contemporary methods to connect with the modern consumer and you are missing out on a lot of customers, if you have not notched up your business power with effective digital marketing. To achieve more sales through the digital media, you can hire a digital marketing service.…

What’s the Difference for Your Dealership?  Ever wonder about the difference between your CEM and CRM?  What are the specifics of each, and how do they benefit your dealership—both individually and when strategically positioned to work together? 

At first glance, it’s easy to think they’re synonymous, and while they have overlapping features, there…

Link building isn't dead, and it's not likely to die in 2016. If you want to build authority for your website to increase organic traffic, link building is still a crucial component of SEO.

The problem is, you may not be aligning your link building efforts with the standards that will lead to…

Facebook Reviews Matter Look out, Yelp.  Facebook has joined the latest list of sites vying for consumer attention when it comes to user reviews and ratings. 

With its recently-launched Best Professional Services site, it joins a crowded market that caters to local businesses and…

Welcome to this week's edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full…

Creating Original Content for Your Social Media Platforms

There’s no denying auto dealerships have traditional marketing channels down to a science, but modern consumers find every way they can to skip over ads. In response to this problem, content marketing has…

Dealerships are constantly working to increase their website conversion – and for good reason. Organic conversions typically see the highest closing rates. However, I frequently encounter dealerships that wonder why they aren’t getting higher conversion rates, despite adding the latest…

While I'm personally a bigger fan of the Explorer before the latest facelift for 2016, I still think Ford is doing a great job with adding new features that buyers and enthusiasts have been requesting.

The updates to the 2016 Ford…

These days, if you’re not incorporating mobile effectively in your lead generation strategy then you simply don’t have one. Even if your website is great and your social media activity is working, you’re missing out on a large chunk of the market if you’re ignoring SMS lead generation.

In a recent post I published, a case study is highlighted which focuses on how one dealer has generated more high-quality leads at a…

Timonium, MD – December 28th, 2015-- Helion Automotive Technologies, a leading provider of information technology (IT) solutions for auto dealers, revealed today the top four IT requirements to support productivity at auto dealerships in 2016. The recommendations are based upon data collected from working with hundreds of auto dealership clients, and recent trends such as the increase in usage of mobile devices.…

In most dealerships, the sales department is typically seen as the favorite child, despite the fact that it’s typically the service department that does all the heavy lifting and keeps the house in order. Because of that, sales is usually where new technologies, website widgets, leads and other digital expenditures…

In reflecting back on 2015, I would like to reach out and share my thoughts about how grateful I am to be in a career I love and for that career to be in an industry that I love!  Very few days go by without thoughts of how truly thankful I am to be involved with so many great companies – from the large mainstays to…

According to the Center for Disease Control (CDC), one in 10 Americans suffers from sleep disorder, and 25 percent of the total population reportedly experience trouble sleeping. This survey has been conducted largely on people who sleep in traditional homes. Getting a good night's sleep becomes even more difficult for people vacationing in RVs. With a low insulation structure and walls that are much thinner than your home, an RV can hardly prevent campground sounds from entering your…

After years of driving an old clunker, many drivers are tempted to send their ride to the crusher. However, your vehicle has the potential to be a head-turning street machine. Here is how you can affordably turn your…