Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
When we look at texting as it pertains to the car business, it's easy to see that the mobile revolution has people letting their fingers do the talking. It's a method of communication that is becoming the primary way for millions of people in North America. How does a dealership translate this trend into lead generation on their website?
We're already seeing…Continue
Added by Jeffery Sterns on December 31, 2014 at 12:58pm — No Comments
While most businesses analyze budgets and shift money towards digital advertising, video and branding, Volvo has taken an interesting strategy: to decrease marketing. While it isn’t planning to cease all activities, Volvo has decided that, rather than attempt to take on any rivals with bigger budgets, it will shift money towards providing a more personalized customer…Continue
Added by Richard Holland on December 29, 2014 at 5:00am — No Comments
For many dealers, business falls off after the first of the year as shoppers are essentially in a ‘holiday hangover’. Businesses and many buyers had to make vehicle purchases before the end of the year for tax reasons, and others have overspent or filled up credit cards. In any case, there are fewer people on the lot or shopping on…Continue
2014 was an incredible year for the car business. We saw sales for most brands going up, technological advancements that give even more hope for sales in the future, and shifts in the way that dealers market and sell their cars.
We've also seen something that may be going under the radar. As I've mentioned before, texting is starting to supersede phone calls as…Continue
Added by Jeffery Sterns on December 24, 2014 at 8:30am — No Comments
As LinkedIn cannot read the messages, it had to formulate a way to determine which messages are more likely irrelevant –…Continue
Added by sara callahan on December 24, 2014 at 6:00am — No Comments
|by Bill Cress, Performance Improvement Consultant|
According to the Movable Ink US Consumer Device Preference Report: Q1 2014, as of April, 2014, 47.2% of all emails…Continue
Automotive marketing as we know it has changed. The Internet now forces dealerships to have an online presence and build relationships with consumers in the digital world. Why? Because the modern shopper expects it.
Added by Lisandra Ramos on December 23, 2014 at 7:36am — No Comments
The Holiday Cheer Is On Us
The holiday season can be a stressful time a year both personally and professionally. We want to give you the opportunity to share a few laughs in an effort to help minimize some of that stress.
On this week’s Think Tank Tuesday, enjoy "The 12 Days of…Continue
Added by Paul Potratz on December 23, 2014 at 7:30am — No Comments
To promote their brand this holiday season, Honda is pulling out all of the stops by incorporating just about every feeling and sentiment it can into a series of commercials featuring toys. Consider their “Happy Honda Days” commercials that published around Thanksgiving. Every one of them featured a toy covering many demographics – including He-Man & Skeletor, Stretch…Continue
Added by Timmy D. James on December 23, 2014 at 5:30am — No Comments
Get Famous How To Get Major Network News Media
Citations For Authority for Your Automotive Dealership and Outsell Your Competition
savvy business owners know that news…Continue
Added by JB Floyd on December 22, 2014 at 9:08pm — No Comments
Just like in the blockbuster series “The Lord of the Rings”, the Eye of Mordor is always open. Until now, its focus has been on larger battles and more interesting things. Then a Hobbit found a golden ring and slipped it on his finger. And the Eye started paying attention to this little being that had avoided the Eye’s gaze… until now.
The intersection of…
Added by Arnold Tijerina on December 22, 2014 at 5:30am — No Comments
AutoTrader will begin integrating consumer-generated ratings and reviews from DealerRater into its dealer profile pages starting this…Continue
Added by Paul Mirek on December 19, 2014 at 8:54am — No Comments
Whether it’s because of the volume of customers that need handling; lack of time; or worry about taking a technician or salesperson out of commission – even for a short…Continue
Added by Richard Holland on December 18, 2014 at 6:30am — No Comments
Market To A Lifestyle
Each person leads a different lifestyle than the next so stop with the general ads and start getting more specific!
Make your audience feel like you're speaking directly to them. Talk about the tough trucks on your lot and…Continue
Reputation management has been around for longer than the internet. It's not new. In the past, it's been considered public relations, branding, customer service, word of mouth; the list of different components associated with old school reputation management is huge.
In the automotive industry, it's become a buzzword that encompasses all of these things to some…Continue
A little over a month ago, a couple of employees at a car dealership in Illinois published a music video on YouTube titled “Keys In A Box,” which parodied a sketch from Saturday Night Live.
These two individuals proceeded to have a great time and showcased their dealership…Continue
Have you ever received an email from a company, liked what that email had to say, clicked a link to a website for more information, only to be sent to a website with absolutely no relevance to what you were interested in from the email?
I know I have. After clicking around for a while, hoping to find what you’re looking for, you’ll typically give up and move on to more…Continue
Last year, WestJet pulled off an elaborate scheme whereby flight passengers met with a virtual Santa at the gate to share any Christmas wishes. Upon arrival, these passengers were beyond delighted to discover the very gifts they had just wished for circling the baggage carousel. The whole caper was filmed and edited into a story that has been viewed by over 37 million people…Continue
Added by Richard Holland on December 11, 2014 at 5:00am — No Comments
Answers to your burning questions about Facebook’s big changes—and what you can do next
With a single blog post, Facebook sent tremors through the marketing community in mid-November. The cause? A forthright admission that “new volume and…Continue
Added by Josh Knutson on December 10, 2014 at 7:30am — No Comments