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Featured ADM Member Blog Posts – December 2013 Archive (76)

The Best of Cobalt 2013

To ring in the new year, we compiled our dealers' favorite content of 2013. From eBooks to articles, here are the best of Cobalt, in case you missed them the first time around! And from all of us to all of you...have a healthy, Happy New Year.
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Added by CDK Global on December 31, 2013 at 4:30pm — No Comments

The Sell Bell

December 1979 was the first time my dad let me “Ring The Bell” for him after he sold a Jackie B Cooper video (or cassette tape) automotive sales training series. I was only 15 years old at the time and thought I was just ringing the bell for my dad. It was not until I grew older, had my own family, did I start to really understand and realize the significance of the “Sell Bell” and what it meant to ring it…

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Added by Todd Vowell on December 31, 2013 at 10:30am — No Comments

Lifting Service Revenue With Showroom Demos

Recently passing my hometown fire station, a new billboard caught my attention. “Car Seat Demos” illuminated the dark sky.

My childhood fire station is reaching out to the community to educate drivers about car seats, and dealerships can too!…

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Added by CDK Global on December 31, 2013 at 9:00am — 2 Comments

Want Loyal Customers? Make Them Owners

The LA Times reported this month that, in an interesting move, AMC Entertainment, the owner of over 300 movie theaters including 25 of the 50 highest grossing theaters in…

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Added by Mike Gorun on December 31, 2013 at 6:36am — No Comments

Top Ten MotorTrend Articles in 2013

Motor Trend's Top 10 Most Popular Web Articles of 2013

written by Christian Seabaugh …

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Added by Ralph Paglia on December 30, 2013 at 1:30pm — No Comments

The Transformation of Public Relations Firms

A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have been closer to the truth in the past, the digital age has greatly transformed the opportunities available to gain exposure for clients. Great PR firms have capitalized on these opportunities to further increase exposure for…

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Added by sara callahan on December 30, 2013 at 10:30am — 1 Comment

Union Co. NJ`s Select VW Dealer has your Year-End Deal on that New Volkswagen! | Douglas VW has Great Year-End Offers!

 Why is this guy so happy??

 

 Because it`s snowing??…

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Added by Ken Beam on December 30, 2013 at 7:43am — No Comments

Turning Satisfied Into Loyal

Every day we hear about customer satisfaction. Companies do surveys to find out how satisfied their customers are with the service they received. Some even go so far as to reward employees with bonuses or prizes based on satisfied customers.

 

That’s just wrong. ‘Satisfied’ is the lowest level of…

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Added by Al Mosher on December 30, 2013 at 5:32am — No Comments

The Truth About the Concept of Content Being King

If you've participated in automotive internet marketing for long enough, you've very likely heard the concept that "content is King." It was in play back in the days when I started researching search engine optimization all those years ago and it never really stopped. There was a dirty little secret that few of us in the SEO community ever…

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Added by J.D. Rucker on December 30, 2013 at 2:30am — 18 Comments

Jason Good Joins CarChat24 as VP Marketing and Alliances

CarChat24 Announces Jason Good as Vice President of Marketing and Strategic Alliances

CarChat24 Staffed Chat Services for Car Dealers Palm Harbor, FL - ChatLead.com, Inc/CarChat24, a leader in 24/7 Staffed Auto Dealer Chat Support, and Dealer Chat Software as a Service, announced today the appointment of Jason Good as Vice President of Marketing and Strategic…

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Added by Ralph Paglia on December 28, 2013 at 11:00am — No Comments

Exact Match Domains: an Anecdotal Study

EMD

If you’ve been paying attention to the world of search engine optimization this past year, you know that Google brought the hammer down on exact match domains. No longer can someone trying to rank for dog toys simply buy “dogtoys.com” and enjoy front page…

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Added by Timothy Martell on December 27, 2013 at 4:48pm — No Comments

Sending Mixed Messages? Now is a good time to review your scripts

Just 'being nice', isn't enough


Hopefully you were too busy enjoying the holidays this week to see the story about the McDonalds employee resource website that told its employees to lay off fast food, lest…

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Added by Big Tom LaPointe on December 27, 2013 at 9:00am — 1 Comment

Yoast for SEO

I've written before about the benefits of using a plugin to boost your SEO on Wordpress. It's simply a game changer as far as SEO is concerned.

It can take a decent blogger with a modicum of SEO knowledge and bring them to the next level. It is one of…

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Added by Timothy Martell on December 26, 2013 at 6:00pm — No Comments

The New Google Maps Experience





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Added by CDK Global on December 26, 2013 at 9:30am — 5 Comments

Search Marketing Trends for 2014

The excitement has been building for a little while now and we're finally here.

2013 was awesome for many of us on all three sides of the ball - dealers, vendors, and OEMs - and 2014 is trending towards being even better for many. On the other hand, the dangers popping up in many marketing disciplines are…

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Added by J.D. Rucker on December 26, 2013 at 3:00am — 9 Comments

Niche Expertise

SEO Niche

There's an interesting development brewing in the world of SEO. Of course by this point you've heard about Authorship (that's with a capital A thank you very much) and exactly what it means to Google, but it turns out it is going to go deeper than just slapping your name onto posts. Authorship is going to tie in with…

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Added by Timothy Martell on December 25, 2013 at 6:17pm — No Comments

What’s In Your Wallet – The Sequel

In the October 2013 edition of Dealer magazine, I examined a phenomenon that occurred last Christmas.

Partnering with luxury shopping site Gilt.com, Starbucks offered an ultra-exclusive…

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Added by Mike Gorun on December 24, 2013 at 5:00am — 6 Comments

Google and Bing Start Display Ad Testing



hailey
by Hailey L. Petway , Digital Advertising Analyst

In a move that went largely unnoticed last month, Google and Bing have…

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Added by CDK Global on December 23, 2013 at 12:15pm — No Comments

Why Digital Marketing and Advertising are Finally Coming Together in 2014

To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you could miss it."

That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly…

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Added by J.D. Rucker on December 23, 2013 at 5:00am — No Comments

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