Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by CDK Global on December 31, 2013 at 4:30pm — No Comments
December 1979 was the first time my dad let me “Ring The Bell” for him after he sold a Jackie B Cooper video (or cassette tape) automotive sales training series. I was only 15 years old at the time and thought I was just ringing the bell for my dad. It was not until I grew older, had my own family, did I start to really understand and realize the significance of the “Sell Bell” and what it meant to ring it…Continue
Added by Todd Vowell on December 31, 2013 at 10:30am — No Comments
Recently passing my hometown fire station, a new billboard caught my attention. “Car Seat Demos” illuminated the dark sky.
My childhood fire station is reaching out to the community to educate drivers about car seats, and dealerships can too!
Winter is an especially critical time for hosting…Continue
Added by Mike Gorun on December 31, 2013 at 6:36am — No Comments
Motor Trend's Top 10 Most Popular Web Articles of 2013
Added by Ralph Paglia on December 30, 2013 at 1:30pm — No Comments
A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have been closer to the truth in the past, the digital age has greatly transformed the opportunities available to gain exposure for clients. Great PR firms have capitalized on these opportunities to further increase exposure for…Continue
Why is this guy so happy??
Because it`s snowing??…
Added by Ken Beam on December 30, 2013 at 7:43am — No Comments
Every day we hear about customer satisfaction. Companies do surveys to find out how satisfied their customers are with the service they received. Some even go so far as to reward employees with bonuses or prizes based on satisfied customers.
That’s just wrong. ‘Satisfied’ is the lowest level of acceptable customer service. Your business gains little from…Continue
Added by Al Mosher on December 30, 2013 at 5:32am — No Comments
If you've participated in automotive internet marketing for long enough, you've very likely heard the concept that "content is King." It was in play back in the days when I started researching search engine optimization all those years ago and it never really stopped. There was a dirty little secret that few of us in the SEO community ever…Continue
CarChat24 Announces Jason Good as Vice President of Marketing and Strategic Alliances
Palm Harbor, FL - ChatLead.com, Inc/CarChat24, a leader in 24/7 Staffed Auto Dealer Chat Support, and Dealer Chat Software as a Service, announced today the appointment of Jason Good as Vice President of Marketing and Strategic…Continue
Added by Ralph Paglia on December 28, 2013 at 11:00am — No Comments
If you’ve been paying attention to the world of search engine optimization this past year, you know that Google brought the hammer down on exact match domains. No longer can someone trying to rank for dog toys simply buy “dogtoys.com” and enjoy front page…Continue
Added by Timothy Martell on December 27, 2013 at 4:48pm — No Comments
Hopefully you were too busy enjoying the holidays this week to see the story about the McDonalds employee resource website that told its employees to lay off fast food, lest they become fat! The restaurant giant quickly took down the site…Continue
I've written before about the benefits of using a plugin to boost your SEO on Wordpress. It's simply a game changer as far as SEO is concerned.
It can take a decent blogger with a modicum of SEO knowledge and bring them to the next level. It is one of…Continue
Added by Timothy Martell on December 26, 2013 at 6:00pm — No Comments
2013 was awesome for many of us on all three sides of the ball - dealers, vendors, and OEMs - and 2014 is trending towards being even better for many. On the other hand, the dangers popping up in many marketing disciplines are…Continue
There's an interesting development brewing in the world of SEO. Of course by this point you've heard about Authorship (that's with a capital A thank you very much) and exactly what it means to Google, but it turns out it is going to go deeper than just slapping your name onto posts. Authorship is going to tie in with…Continue
Added by Timothy Martell on December 25, 2013 at 6:17pm — No Comments
In the October 2013 edition of Dealer magazine, I examined a phenomenon that occurred last Christmas.
Partnering with luxury shopping site Gilt.com, Starbucks offered an ultra-exclusive…Continue
|by Hailey L. Petway , Digital Advertising Analyst|
In a move that went largely unnoticed last month, Google and Bing have…Continue
Added by CDK Global on December 23, 2013 at 12:15pm — No Comments
To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you could miss it."
That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly enough, it wasn't too long ago that I was preaching the reverse;…Continue
Added by J.D. Rucker on December 23, 2013 at 5:00am — No Comments