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December 2013 ADM Blog Posts (160)


Influencer
The Great Craigslist Auto-Exodus - Why It's A Good Thing!

Some clouds are huge, with small silver linings.  Other clouds are small, dwarfed by the silver lining they bring.  This cloud snuck up on many dealers who rely upon Craigslist (CL) to generate a steady source of leads: now, all posts by dealers for their cars and trucks will cost $5 each.

Gone are they days of capriciously spamming the CTD (Cars and Trucks by Dealer) board with hundreds of ads.  And I, for one, welcome it.  Because now, gone too are the days of…

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Added by Justin West on December 3, 2013 at 11:39am — No Comments

Two Tactics To Increase Conversions

Use These Two Tactics To Increase Conversions

► You Won't See This In Brick-and-Mortar

► Create A Hard-To-Ignore Call To Action

► Get Customers Taking Action Sooner

► Attract Those Looking To Buy Right Now



Today, I have two proven tactics for you to increase your conversions. One tactic appeals to those shopping to buy now and the other will bring in those with selective interests. That's this week on…

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Added by Paul Potratz on December 3, 2013 at 9:42am — 1 Comment


Influencer
The Need You Meet Drives Gross

If a sales presentation hits a customer’s most compelling need, chances are the vehicle’s sold and frequently with a stronger gross profit than a typical sale. When the sales associate can find the prospect’s hot button and works the deal to meet that need, shoppers turn into profitable buyers. 

A case in point is Draper Chevrolet and Draper Toyota, both of Saginaw, MI.  These stores use of database analysis tools helps to identify existing customers whose situations present unique…

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Added by Jeff Cotton on December 3, 2013 at 8:29am — No Comments

CarFinance Capital Completes $304 Million Asset-Backed Securitization

IRVINE, CA –December 3, 2013 – CarFinance Capital LLC, a leading auto-finance provider, today announced that it has completed its second rated asset-backed securitization of $304 million of Notes in a transaction that closed on October 24, 2013.  The Offered Notes were assigned ratings by Standard & Poor’s Ratings Services (“S&P”), Moody’s Investor Services, Inc. (“Moody’s”) and Kroll Bond Rating Agency, Inc (“KBRA”).  The senior class of Offered Notes were rated A…

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Added by Crystal Hartwell on December 3, 2013 at 7:25am — No Comments

Would Your Customers Get a Tattoo Of Your Brand?

Would your customers get a tattoo of your brand?

 

A recent article on Forbes told the story of…

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Added by Mike Gorun on December 3, 2013 at 7:00am — No Comments

Rising Costs & Demand For Ford Leases



A recent analysis of prices on today’s most popular car leases from Swapalease.com reveals that the Ford Fusion and Escape have the second- and third-highest jump in prices, respectively, over the last twelve months. Monthly lease prices on the Escape have risen 13.0% since November 2012, and prices on the Fusion have gone up 17.1% during the same period. Only the Infiniti G37 has risen more at 20.2% over the last twelve months. The twist to this data is that a recent…

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Added by John Sternal on December 3, 2013 at 6:42am — No Comments

Automotive Phone Training – Traditional vs. Progressive

When is the last time your dealership had a progressive training solution?

Is your dealership handling phone calls just like the “guy” down the street?

For generations automotive professionals have been provided automotive phone training…

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Added by Stan Sher on December 2, 2013 at 7:19pm — 5 Comments

Top 4 Classic SEO Mistakes

5 SEO Mistakes

Today I want to share with you another list from the SEO GOAT, Matt Cutts. In a classic webmaster help video on Google's channel, he tackles a very interesting question: "what are the top 4 mistakes that SEOs make?" If you read this blog every day, chances are you aren't making these mistakes, but if you're new to…

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Added by Timothy Martell on December 2, 2013 at 4:30pm — 1 Comment


Influencer
Fiat 500 vs Mini - 6 Best Reasons to Buy a Fiat 500!

Two of the most popular compact cars on the market consist of the Mini and Fiat 500 and over the years many trim levels and special editions to compete with each other. 

Ramsey Fiat recently wrote an article covering the 6 Best Reasons why you should buy a Fiat 500 over a Mini; visit their blog post to find out more: …

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Added by Jonathan Morales on December 2, 2013 at 3:13pm — No Comments


Influencer
Salerno Duane Summit, a Vets-Cars Dealer w/Special Pricing

 

Salerno Duane Summit (http://www.salernoduanesummit.com/) has extended their special pricing to support all US Military Veterans, Active & Reserve Duty as well as their Military Service Families. 

You’re service is appreciated! Our Salerno Duane Summit dealership would like to give special pricing and consideration in addition to any factory military…

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Added by Jonathan Morales on December 2, 2013 at 2:30pm — No Comments


Influencer
Salerno Duane Commercial Truck Video - Why Buy From Us?

 

The team at Salerno Duane Commercial Truck Center have a large inventory of Ford & Ram commercial trucks for sale in New Jersey. For over 30 years, Craig has been selling commercial trucks throughout the tri-state. He'll even give you his personal email or phone to reach him 24/7. 

 …

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Added by Jonathan Morales on December 2, 2013 at 2:30pm — No Comments

NJ VW Service with a Smile & NO Appt. necessary! Union Co. NJ`s VW Service Xpress Center is all about your convenience!

 photo VW-Service-Xpress-Union-Co-NJ_zpsce806580.png

That`s right! Douglas VW Service Xpress is now OPEN!



Service with a Smile, No Appointment Necessary! Just Come On In!



The the ultimate way to service your VW in Union Co. New Jersey!



Click the image above to learn more about the

 Douglas Volkswagen Service Xpress…

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Added by Ken Beam on December 2, 2013 at 2:00pm — No Comments

Treat Search, Social, and Content Marketing Strategy as a Living Organism

The merging of search, social, and content marketing into a single digital marketing strategy has been happening for years. Intuitively, many of us have been guided by this fact to create the type of strategies that bring the disciplines together appropriately. As the evolution of the three reach a tipping…

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Added by J.D. Rucker on December 2, 2013 at 12:59pm — 1 Comment

Specialty Vehicles Update For December

Welcome to the December edition of Beggs on the Specialty Markets, with data and analysis from Ricky Beggs of Black Book. The Black Book editors that focus their efforts to track and report the specialty markets…

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Added by John Sternal on December 2, 2013 at 9:04am — No Comments

4 Recent Social Media PR Disasters and What We Can Learn From Them

Social media can be a powerful tool for connecting with a broad audience, however all that power shouldn't be taken for granted. As these recent public relations disasters show, safeguards must be put into place and precautions need to be taken to ensure your company's social media presence doesn’t backfire and…

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Added by Richard Valenta on December 2, 2013 at 7:30am — No Comments

Standing Out From The Crowd

In his book Customer Satisfaction is Worthless, Customer Loyalty is Priceless, Jeffrey Gitomer poses the question, “If customer satisfaction is at an all-time high, why is customer loyalty at an all-time low?”  In the car business we see that play out every day. CSI scores…

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Added by Al Mosher on December 2, 2013 at 7:17am — No Comments


Influencer
Dealers Advertising on Craigslist to Clean Up Their Act



The biggest selling point of advertising on Craigslist in the past was also it’s biggest drawback: it was free.

Craigslist’s Cars+Trucks has been littered with ads that, frankly, have little to do with selling a specific vehicle. 

Some of the biggest offenders are companies…

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Added by Brian Miller on December 2, 2013 at 6:00am — 1 Comment

OfferLogix and TradeMotion Certified by Dealer.com

Dealer.com Welcomes TradeMotion and OfferLogix as Certified Providers

BURLINGTON, Vt., Nov. 14, 2013 /PRNewswire/ -- Dealer.com, a leading provider of marketing and…

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Added by Ralph Paglia on December 1, 2013 at 11:36pm — No Comments


Influencer
Where Dealership Culture Meets the Bottom Line

Added by Danny Benites on December 1, 2013 at 5:16pm — No Comments

Jeff's Steps to the sale

I am a chat vendor so my product is "more swings". But, my passion is selling! Although I want every dealer as a client, it does frustrate me when we make it so much about pricing and quotes.... not SELLING. I am a 27 year retail guy and, I have some opinions! If you'd like to become the victim of my unsolicited advice, take a look at my blogs...God-forbid, you might make some more money.…

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Added by Jeffery Sterns on December 1, 2013 at 8:00am — No Comments

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