Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Some clouds are huge, with small silver linings. Other clouds are small, dwarfed by the silver lining they bring. This cloud snuck up on many dealers who rely upon Craigslist (CL) to generate a steady source of leads: now, all posts by dealers for their cars and trucks will cost $5 each.
Gone are they days of capriciously spamming the CTD (Cars and Trucks by Dealer) board with hundreds of ads. And I, for one, welcome it. Because now, gone too are the days of…Continue
Added by Justin West on December 3, 2013 at 11:39am — No Comments
Use These Two Tactics To Increase Conversions
► You Won't See This In Brick-and-Mortar
► Create A Hard-To-Ignore Call To Action
► Get Customers Taking Action Sooner
► Attract Those Looking To Buy Right Now
Today, I have two proven tactics for you to increase your conversions. One tactic appeals to those shopping to buy now and the other will bring in those with selective interests. That's this week on…
If a sales presentation hits a customer’s most compelling need, chances are the vehicle’s sold and frequently with a stronger gross profit than a typical sale. When the sales associate can find the prospect’s hot button and works the deal to meet that need, shoppers turn into profitable buyers.
A case in point is Draper Chevrolet and Draper Toyota, both of Saginaw, MI. These stores use of database analysis tools helps to identify existing customers whose situations present unique…Continue
Added by Jeff Cotton on December 3, 2013 at 8:29am — No Comments
IRVINE, CA –December 3, 2013 – CarFinance Capital LLC, a leading auto-finance provider, today announced that it has completed its second rated asset-backed securitization of $304 million of Notes in a transaction that closed on October 24, 2013. The Offered Notes were assigned ratings by Standard & Poor’s Ratings Services (“S&P”), Moody’s Investor Services, Inc. (“Moody’s”) and Kroll Bond Rating Agency, Inc (“KBRA”). The senior class of Offered Notes were rated A…Continue
Added by Crystal Hartwell on December 3, 2013 at 7:25am — No Comments
A recent article on Forbes told the story of…Continue
Added by Mike Gorun on December 3, 2013 at 7:00am — No Comments
A recent analysis of prices on today’s most popular car leases from Swapalease.com reveals that the Ford Fusion and Escape have the second- and third-highest jump in prices, respectively, over the last twelve months. Monthly lease prices on the Escape have risen 13.0% since November 2012, and prices on the Fusion have gone up 17.1% during the same period. Only the Infiniti G37 has risen more at 20.2% over the last twelve months. The twist to this data is that a recent…
Added by John Sternal on December 3, 2013 at 6:42am — No Comments
When is the last time your dealership had a progressive training solution?
Is your dealership handling phone calls just like the “guy” down the street?
For generations automotive professionals have been provided automotive phone training…Continue
Today I want to share with you another list from the SEO GOAT, Matt Cutts. In a classic webmaster help video on Google's channel, he tackles a very interesting question: "what are the top 4 mistakes that SEOs make?" If you read this blog every day, chances are you aren't making these mistakes, but if you're new to…Continue
Two of the most popular compact cars on the market consist of the Mini and Fiat 500 and over the years many trim levels and special editions to compete with each other.
Ramsey Fiat recently wrote an article covering the 6 Best Reasons why you should buy a Fiat 500 over a Mini; visit their blog post to find out more: …Continue
Added by Jonathan Morales on December 2, 2013 at 3:13pm — No Comments
Salerno Duane Summit (http://www.salernoduanesummit.com/) has extended their special pricing to support all US Military Veterans, Active & Reserve Duty as well as their Military Service Families.
You’re service is appreciated! Our Salerno Duane Summit dealership would like to give special pricing and consideration in addition to any factory military…
Added by Jonathan Morales on December 2, 2013 at 2:30pm — No Comments
The team at Salerno Duane Commercial Truck Center have a large inventory of Ford & Ram commercial trucks for sale in New Jersey. For over 30 years, Craig has been selling commercial trucks throughout the tri-state. He'll even give you his personal email or phone to reach him 24/7.
Added by Jonathan Morales on December 2, 2013 at 2:30pm — No Comments
That`s right! Douglas VW Service Xpress is now OPEN!
Service with a Smile, No Appointment Necessary! Just Come On In!
The the ultimate way to service your VW in Union Co. New Jersey!
Click the image above to learn more about the
Douglas Volkswagen Service Xpress…
Added by Ken Beam on December 2, 2013 at 2:00pm — No Comments
The merging of search, social, and content marketing into a single digital marketing strategy has been happening for years. Intuitively, many of us have been guided by this fact to create the type of strategies that bring the disciplines together appropriately. As the evolution of the three reach a tipping…Continue
Welcome to the December edition of Beggs on the Specialty Markets, with data and analysis from Ricky Beggs of Black Book. The Black Book editors that focus their efforts to track and report the specialty markets…Continue
Added by John Sternal on December 2, 2013 at 9:04am — No Comments
Social media can be a powerful tool for connecting with a broad audience, however all that power shouldn't be taken for granted. As these recent public relations disasters show, safeguards must be put into place and precautions need to be taken to ensure your company's social media presence doesn’t backfire and…Continue
Added by Richard Valenta on December 2, 2013 at 7:30am — No Comments
In his book Customer Satisfaction is Worthless, Customer Loyalty is Priceless, Jeffrey Gitomer poses the question, “If customer satisfaction is at an all-time high, why is customer loyalty at an all-time low?” In the car business we see that play out every day. CSI scores…Continue
Added by Al Mosher on December 2, 2013 at 7:17am — No Comments
Craigslist’s Cars+Trucks has been littered with ads that, frankly, have little to do with selling a specific vehicle.
Some of the biggest offenders are companies…
BURLINGTON, Vt., Nov. 14, 2013 /PRNewswire/ -- Dealer.com, a leading provider of marketing and…
Added by Ralph Paglia on December 1, 2013 at 11:36pm — No Comments
Added by Danny Benites on December 1, 2013 at 5:16pm — No Comments
I am a chat vendor so my product is "more swings". But, my passion is selling! Although I want every dealer as a client, it does frustrate me when we make it so much about pricing and quotes.... not SELLING. I am a 27 year retail guy and, I have some opinions! If you'd like to become the victim of my unsolicited advice, take a look at my blogs...God-forbid, you might make some more money.…Continue
Added by Jeffery Sterns on December 1, 2013 at 8:00am — No Comments