Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
To paraphrase the immortal movie icon, Ferris Bueller, "The Internet moves pretty fast. If you don't stop and look around once in a while, you could miss it."
That seems to be the case with many digital marketing practices, particularly in the realm of advertising versus marketing. Oddly…Continue
Added by J.D. Rucker on December 23, 2013 at 5:00am — No Comments
There has been a growth in what used to be simply known as a pound sign, the hashtag, what it is more commonly known as today, has become a relevant hyperlink that can connect like-minded people when used repeatedly. Unfortunately, some people misuse hashtags in a…Continue
Added by Erin Ryan on December 21, 2013 at 8:22am — No Comments
A new online marketplace at www.WantALease.com has launched with the promise of helping car dealers connect and engage with car lease shoppers online. Dealers currently offer lease deals through a variety of platforms, but WantAlease.com is the first online marketplace to help them sell new leases to customers locally and in other parts of the U.S.
With WantALease.com, car shoppers throughout the country can…
Added by John Sternal on December 20, 2013 at 12:23pm — No Comments
by Katy Scheck, Director, Interactive Marketing/Marcom
Singles today have dozens of online dating …Continue
Are you constantly shifting between exposing inventory on your website and merchandising? If you're looking to maximize your ROI, striking that perfect balance is key. That's this week on Hard Facts.
Added by Paul Potratz on December 20, 2013 at 8:35am — No Comments
ActivEngage is all about innovation - we’re constantly learning more about our dealer partners and internet trends to maintain our reputation as the most trusted brand in live chat. And innovation is the theme this week - in the past few days, Google bought an army of robots, China landed a rover on the moon, and windshield wiper technology is now obsolete. Read on for…
Added by Stephen Jackson on December 20, 2013 at 8:30am — No Comments
The first step in advancing the productivity of your staff in using the phones is a better understanding in the importance that the telephone can play and how it affects your business. Often a lack of the right attitude is displayed in the treatment towards the receptionist position. The receptionist is usually hired without any guidelines that would be used to hire for an important position. In your dealership do you have personality profiles, set interview questions and guidelines to hire…Continue
Added by Mark Tewart on December 20, 2013 at 8:00am — No Comments
Today I’d like to write a little public service announcement to all of you social media marketers out there in the world. Christmas is nearly here, which of course you know, but a lot of people aren’t considering that the holiday falls in the middle of the week this year. That means…Continue
Added by Erin Ryan on December 20, 2013 at 7:00am — No Comments
Stan Sher of Dealer eTraining discusses how sales management needs to properly work with the internet sales and BDC department. This includes understanding the functions of the department and what each person in the department does. While it is important to monitor and…Continue
Added by Stan Sher on December 20, 2013 at 3:32am — No Comments
Online reputation has been a hot topic for a couple of years now. As solutions continue to emerge and the business of reputation management as a service expands, there's a dangerous trend that should be addressed.
Reputation management isn't about sending an email. It's not about filtering…Continue
Added by J.D. Rucker on December 20, 2013 at 3:00am — No Comments
All of us in the SEO industry have always had the feeling that Matt Cutts took offense to spam on a personal level. Sure, he always comes across as a cool and level headed sort of guy, but you just know that deep down in…Continue
*Click-the-pic for more details.
Douglas Volkswagen Service Xpress at your service! As Union NJ`s Select VW Service Xpress Center,
you are cordially invited to stop by with your VW!
NO APPOINTMENT NECESSARY!!
Just stop by and enjoy our fast, convenient & very price competitive Volkswagen…
Added by Ken Beam on December 19, 2013 at 4:47pm — No Comments
The biggest news of automotive M&A came at the end of the year as Dealertrack has agreed to acquire Dealer.com. Following their…Continue
vAuto is officially entering the new-car market. The company said Wednesday it is launching an inventory management and pricing system for dealers’ new-car departments that aims to boost sales, profitability and transparency.
Through this new tool — called Conquest — dealers have “a new way to win in new vehicles,” where they can simultaneously lift sales and profits while fostering greater clarity and less confusion for consumers, said vAuto founder Dale Pollak.
Added by Ed Brooks on December 19, 2013 at 11:50am — No Comments
Autotrader was the first “big name” site to sell your vehicle online and rightfully so. Autotrader has massive name recognition with tons of auto listings. It incorporates a user-friendly search interface with tons of options for narrowing your search like transmission type, interior options, and engine type. With a massive database of vehicles there comes with it some drawbacks.
Because of Autotrader’s massive database users typically overprice their…Continue
Added by Scott Parrott on December 19, 2013 at 11:25am — No Comments
I recently laid out five reasons dealerships shouldn't ignore Bing. As I mentioned in the post, there's…Continue
Added by Richard Valenta on December 19, 2013 at 9:48am — No Comments
There is a plague spreading among car dealerships. I call this affliction “deal’itis.” In the last month, I have been in many dealerships working side by side with managers and salespeople. I began to quickly notice the results of this sickness. Those results are things such as lower sales, low closing ratios, low gross profits and low customer satisfaction.
Just like a good doctor should do, I began to look for the symptoms of this sickness and what could be causing this…Continue
Added by Mark Tewart on December 19, 2013 at 8:00am — No Comments
As the holidays quickly approach, many companies are giving back to their customers. Through toy drives, volunteering at local charities or fund-raising, businesses across the nation are pooling their resources to help the needy. Some businesses, however, have chosen to direct their resources to the…Continue
You hear search engine optimization being described as an iceberg sometimes, with the on page elements as the tip and then the rest of the business underneath the surface. Honestly, it's a good way to illustrate the trade, because there is so much more to it than you see on the surface, but it's also easy too get too caught up in the metaphor. People focus so much on learning the hidden depths of the…Continue
Added by Timothy Martell on December 18, 2013 at 5:45pm — No Comments
There’s more to internet marketing than just creating content and ads and posting them on your website. Without geo targeting your efforts are wasted. What’s geo targeting? Geo targeting is the method of determining the location that a website visitor is at, thus providing the visitor with results based around their area.
There are several ways that users geo target their searches, including city, state, region, the designated market area, and zip code. These methods can…