Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
ActivEngage is all about innovation - we’re constantly learning more about our dealer partners and internet trends to maintain our reputation as the most trusted brand in live chat. And innovation is the theme this week - in the past few days, Google bought an army of robots, China landed a rover on the moon, and windshield wiper technology is now obsolete. Read on for…
Added by Stephen Jackson on December 20, 2013 at 8:30am — No Comments
The first step in advancing the productivity of your staff in using the phones is a better understanding in the importance that the telephone can play and how it affects your business. Often a lack of the right attitude is displayed in the treatment towards the receptionist position. The receptionist is usually hired without any guidelines that would be used to hire for an important position. In your dealership do you have personality profiles, set interview questions and guidelines to hire…Continue
Added by Mark Tewart on December 20, 2013 at 8:00am — No Comments
Today I’d like to write a little public service announcement to all of you social media marketers out there in the world. Christmas is nearly here, which of course you know, but a lot of people aren’t considering that the holiday falls in the middle of the week this year. That means…Continue
Added by Erin Ryan on December 20, 2013 at 7:00am — No Comments
Stan Sher of Dealer eTraining discusses how sales management needs to properly work with the internet sales and BDC department. This includes understanding the functions of the department and what each person in the department does. While it is important to monitor and…Continue
Added by Stan Sher on December 20, 2013 at 3:32am — No Comments
Online reputation has been a hot topic for a couple of years now. As solutions continue to emerge and the business of reputation management as a service expands, there's a dangerous trend that should be addressed.
Reputation management isn't about sending an email. It's not about filtering…Continue
Added by J.D. Rucker on December 20, 2013 at 3:00am — No Comments
All of us in the SEO industry have always had the feeling that Matt Cutts took offense to spam on a personal level. Sure, he always comes across as a cool and level headed sort of guy, but you just know that deep down in…Continue
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Douglas Volkswagen Service Xpress at your service! As Union NJ`s Select VW Service Xpress Center,
you are cordially invited to stop by with your VW!
NO APPOINTMENT NECESSARY!!
Just stop by and enjoy our fast, convenient & very price competitive Volkswagen…
Added by Ken Beam on December 19, 2013 at 4:47pm — No Comments
The biggest news of automotive M&A came at the end of the year as Dealertrack has agreed to acquire Dealer.com. Following their…Continue
vAuto is officially entering the new-car market. The company said Wednesday it is launching an inventory management and pricing system for dealers’ new-car departments that aims to boost sales, profitability and transparency.
Through this new tool — called Conquest — dealers have “a new way to win in new vehicles,” where they can simultaneously lift sales and profits while fostering greater clarity and less confusion for consumers, said vAuto founder Dale Pollak.
Added by Ed Brooks on December 19, 2013 at 11:50am — No Comments
Autotrader was the first “big name” site to sell your vehicle online and rightfully so. Autotrader has massive name recognition with tons of auto listings. It incorporates a user-friendly search interface with tons of options for narrowing your search like transmission type, interior options, and engine type. With a massive database of vehicles there comes with it some drawbacks.
Because of Autotrader’s massive database users typically overprice their…Continue
Added by Scott Parrott on December 19, 2013 at 11:25am — No Comments
I recently laid out five reasons dealerships shouldn't ignore Bing. As I mentioned in the post, there's…Continue
Added by Richard Valenta on December 19, 2013 at 9:48am — No Comments
There is a plague spreading among car dealerships. I call this affliction “deal’itis.” In the last month, I have been in many dealerships working side by side with managers and salespeople. I began to quickly notice the results of this sickness. Those results are things such as lower sales, low closing ratios, low gross profits and low customer satisfaction.
Just like a good doctor should do, I began to look for the symptoms of this sickness and what could be causing this…Continue
Added by Mark Tewart on December 19, 2013 at 8:00am — No Comments
As the holidays quickly approach, many companies are giving back to their customers. Through toy drives, volunteering at local charities or fund-raising, businesses across the nation are pooling their resources to help the needy. Some businesses, however, have chosen to direct their resources to the people that help them remain successful: their customers. And it’s paying…Continue
You hear search engine optimization being described as an iceberg sometimes, with the on page elements as the tip and then the rest of the business underneath the surface. Honestly, it's a good way to illustrate the trade, because there is so much more to it than you see on the surface, but it's also easy too get too caught up in the metaphor. People focus so much on learning the hidden depths of the…Continue
Added by Timothy Martell on December 18, 2013 at 5:45pm — No Comments
VinSolutions®, a marketplace leader in automotive software, announced today that its customer relationship management system (CRM) has received certification as a certified BMW iSTAR Partner.Continue
Added by Joey Little on December 18, 2013 at 9:21am — No Comments
Swapalease.com, the nation’s largest car lease marketplace, reports lease credit approvals were down slightly in November compared with October levels. The year-to-date approvals for customer credit finished November at 72.6%, compared with October levels of 72.8%.
Over the last three months, the lease credit approval rating has slipped to 67.9%, and under the 70% healthy level on the…
Added by John Sternal on December 18, 2013 at 8:19am — No Comments
When you strip away your bricks and mortar, Website, CRM systems, inventory and everything else, what really matters? It’s your people. The bottom line is, people make a business successful or unsuccessful.
If you are a dealer or a leader of a dealership, what are you doing to recruit, hire, train, motivate, educate and retain good and even great people? If you truly want to see what is most important to you, then all you have to do is review where you spent your time…Continue
Added by Mark Tewart on December 18, 2013 at 8:00am — No Comments
Customer satisfaction and customer loyalty are two different things. The Customer Satisfaction Index (CSI) scores that many dealerships and manufacturers rely on as a Key Performance Indicator (KPI) do not really have much to do with building loyalty. Customers can be loyal to a company and have an unsatisfactory experience, or they can have a very satisfactory experience without being loyal to the company.
I believe the CSI surveys should be phased out and replaced with…Continue
As I've said on many occasions, there are only a handful of social media websites that you need to focus on at your dealership. Despite claims that you need to be on dozens of them, the real ones that are making an impact today and in the near future are Facebook, Google+, Twitter, YouTube and Pinterest with…Continue
Often I find myself having a recurring conversation with my dealers. The topic? Website Chat. Chat is essential to a dealership if they want to capitalize on all potential leads. Many argue, “It’s a waste of money…it’s a waste of time… and it requires too much attention.” This is where I beg to differ. The average chat provider charges about $250 a month. Even if your dealership only sells three cars in a month directly from chat leads, wouldn’t you say that it’s worth it? As far as managing…Continue
Added by Paul Potratz on December 17, 2013 at 11:41am — No Comments