Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Featured ADM Member Blog Posts – December 2012 Archive (104)

Google+ Local Review Update On Filtering Active User Reviews

Dealers have been seeking answers on how to get valid customer reviews to appear on Google+ Local.  In the past year, I have made many revisions to the recommended processes dealers should follow to comply with guidelines on popular review websites.…

Continue

Added by Brian Pasch on December 12, 2012 at 7:00am — 2 Comments

Killing as Many Birds with as Few Stones as Possible with Content: Thinking Three Dimensionally

There's really no way around it. The only technique to truly maximize the effectiveness of your content to be engaging on your website, relevant for SEO, and useful for social media is to think three-dimensionally.

This is Part…
Continue

Added by J.D. Rucker on December 12, 2012 at 2:00am — No Comments


Influencer
The Value Of Video Testimonials

The value of video testimonials is a strategy that every automotive dealership needs to have in place as a part of their social media online presence.  Photo's are very important too however, the impact that your video will have on the consumer is much stronger with video.…

Continue

Added by J.R. Batchelor on December 11, 2012 at 7:30pm — 6 Comments


Influencer
My First Sale

What was yours like?

I started selling cars in the summer of 1974 at a single point Plymouth Dealership in Canton Ohio, Canton Plymouth. We advertised as the “World’s Largest Exclusive Plymouth Dealership”, which probably was true due to the fact there were at that time only about 40…

Continue

Added by Craig Lockerd on December 11, 2012 at 7:00pm — 12 Comments

Facebook Photos Generate 89% of Car Buyer Engagement

Facebook Photos Represent 89% of Car Dealerships’ Most Engaging Posts

 …

Continue

Added by Ralph Paglia on December 11, 2012 at 3:30pm — 6 Comments

Google Cracks Down On Metrics

We all know that Google is a powerhouse, but in the past they have been a fairly reasonable one. For all the brawn they possess, they let people get away with a lot of activities that are probably technically infractions. This is what makes it so shocking when they truly bring their guns to bear. It’s their right though, and…

Continue

Added by Timothy Martell on December 11, 2012 at 7:30am — 2 Comments


Influencer
2012 State of Online Video [Research Report]

Get the full report: SundaySky Report (right-click, then "Save As")

One interesting set of findings is…

Continue

Added by Joe Schwartz on December 11, 2012 at 5:30am — 2 Comments

Pinterest Business Accounts: Definitive Guide To Set Up and Use by Car Dealers

Pinterest Business Accounts: A Definitive Guide to Getting Started and Using for Car Dealer Marketing Purposes

Continue

Added by Ralph Paglia on December 10, 2012 at 11:30pm — 2 Comments


Influencer
A Dealer Video Marketing Blueprint

Here is a great example of a viral branding video produced for one of our dealers. Branding videos are a key element in the broader video marketing blueprint pictured below.…

Continue

Added by Joe Schwartz on December 10, 2012 at 9:00pm — 2 Comments

It Is Time to Be YOU-NIQUE in 2013

The past 10 days have been an amazing time in business, as I have traveled to numerous cities visiting industry leaders and dealers.  I also had the honor of speaking at a 20 Group, which is one of my favorite teaching opportunities.  

 

What is your opinion on 20 Groups? 20 Groups have many…

Continue

Added by Brian Pasch on December 10, 2012 at 2:36pm — 6 Comments

Killing as Many Birds with as Few Stones as Possible with Content: Defining the Types

In an ideal world, we would have the time and resources to create four types of content: converting website content, engaging website content, SEO content, and social media content.

Throw in public relations…

Continue

Added by J.D. Rucker on December 10, 2012 at 2:00pm — No Comments


Influencer
5 Statistics to Know About Online Video Marketing - Infographic

#1. Over 85% of the country’s Internet users viewed online video content in September 2012 alone.

#2. About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.

#3. Video is now the sixth most popular content marketing tactic, as 70% of B2B…

Continue

Added by Joe Schwartz on December 10, 2012 at 1:00pm — 4 Comments


Influencer
Don’t Miss Your Defining Moment

How’s your automotive sales career going? Making the money you want? 

 

I know of only one consistent way for auto sales associates to start earning real money. This way is available to any…

Continue

Added by Patrick Kelly on December 10, 2012 at 10:30am — 10 Comments

How Online Customer Reviews Are Making Or Breaking You

What matters most to your car shoppers? Is it price? Depth of inventory? Maybe – but the Internet has nearly commoditized the auto business. Savvy customers will be able to find the car they want at the lowest price within a few seconds of searching. So where is the competitive edge that draws a…

Continue

Added by Stephen Jackson on December 10, 2012 at 9:00am — 30 Comments

Pinterest and Fakes

Pinterest is doing a lot right. They know they aren’t the first social network on the block and they aren’t trying to pretend they are. Instead, they’re deliberately studying Facebook and Twitter and implementing similar successful policies. This is great news for Pinterest users, and if you can keep up, it will be great news for…

Continue

Added by Timothy Martell on December 10, 2012 at 6:30am — No Comments

Static Social Media Products and Services are Destined to Fail

Over the past couple of months, I've been working on a standard operating procedure for a comprehensive social media marketing service. It has been a while since I had to develop an overarching strategy rather than one that was individualized for a…

Continue

Added by J.D. Rucker on December 9, 2012 at 8:30pm — 6 Comments

Build Pages. If You Can't, Change.

There as been a major shift in digital marketing that has been building up for a couple of years now. Content was once a tool used for search engine optimization and social media marketing, but today and in the foreseeable future content will be the most important (and easiest) way to advance in search and social. We…

Continue

Added by J.D. Rucker on December 8, 2012 at 9:00pm — 6 Comments

Defining Your Competitors: OEM Mandated Search Marketing vs Dealership Focus

Let's face it. Websites are becoming a commodity in the automotive world. Most quality website vendors are putting out solutions that are good enough to work well. Few are coming up with innovations that can differentiate them, and those differences are relatively small in the whole scheme of…

Continue

Added by J.D. Rucker on December 7, 2012 at 11:00pm — 25 Comments

Questions You Should Ask Your Website

There is so much data available online that can help your dealership make profitable marketing decisions. While some believe that making decisions based on what their gut tells them is the long under-utilized secret to business success, my opinion (being the data junkie that I am) is that the acquisition of intelligence is the only reliable way to…

Continue

Added by Michael Cirillo on December 7, 2012 at 10:00pm — 7 Comments

Featured Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service