Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Dealers have been seeking answers on how to get valid customer reviews to appear on Google+ Local. In the past year, I have made many revisions to the recommended processes dealers should follow to comply with guidelines on popular review websites.…Continue
There's really no way around it. The only technique to truly maximize the effectiveness of your content to be engaging on your website, relevant for SEO, and useful for social media is to think three-dimensionally.
This is Part…Continue
Added by J.D. Rucker on December 12, 2012 at 2:00am — No Comments
The value of video testimonials is a strategy that every automotive dealership needs to have in place as a part of their social media online presence. Photo's are very important too however, the impact that your video will have on the consumer is much stronger with video.…Continue
What was yours like?
I started selling cars in the summer of 1974 at a single point Plymouth Dealership in Canton Ohio, Canton Plymouth. We advertised as the “World’s Largest Exclusive Plymouth Dealership”, which probably was true due to the fact there were at that time only about 40…Continue
Facebook Photos Represent 89% of Car Dealerships’ Most Engaging PostsContinue
We all know that Google is a powerhouse, but in the past they have been a fairly reasonable one. For all the brawn they possess, they let people get away with a lot of activities that are probably technically infractions. This is what makes it so shocking when they truly bring their guns to bear. It’s their right though, and…Continue
Get the full report: SundaySky Report (right-click, then "Save As")
One interesting set of findings is…Continue
Pinterest Business Accounts: A Definitive Guide to Getting Started and Using for Car Dealer Marketing PurposesContinue
Here is a great example of a viral branding video produced for one of our dealers. Branding videos are a key element in the broader video marketing blueprint pictured below.…Continue
The past 10 days have been an amazing time in business, as I have traveled to numerous cities visiting industry leaders and dealers. I also had the honor of speaking at a 20 Group, which is one of my favorite teaching opportunities.
What is your opinion on 20 Groups? 20 Groups have many…Continue
In an ideal world, we would have the time and resources to create four types of content: converting website content, engaging website content, SEO content, and social media content.
Throw in public relations…Continue
Added by J.D. Rucker on December 10, 2012 at 2:00pm — No Comments
#1. Over 85% of the country’s Internet users viewed online video content in September 2012 alone.
#2. About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.
#3. Video is now the sixth most popular content marketing tactic, as 70% of B2B…Continue
I know of only one consistent way for auto sales associates to start earning real money. This way is available to any…Continue
What matters most to your car shoppers? Is it price? Depth of inventory? Maybe – but the Internet has nearly commoditized the auto business. Savvy customers will be able to find the car they want at the lowest price within a few seconds of searching. So where is the competitive edge that draws a…Continue
Pinterest is doing a lot right. They know they aren’t the first social network on the block and they aren’t trying to pretend they are. Instead, they’re deliberately studying Facebook and Twitter and implementing similar successful policies. This is great news for Pinterest users, and if you can keep up, it will be great news for…Continue
Added by Timothy Martell on December 10, 2012 at 6:30am — No Comments
Over the past couple of months, I've been working on a standard operating procedure for a comprehensive social media marketing service. It has been a while since I had to develop an overarching strategy rather than one that was individualized for a…Continue
There as been a major shift in digital marketing that has been building up for a couple of years now. Content was once a tool used for search engine optimization and social media marketing, but today and in the foreseeable future content will be the most important (and easiest) way to advance in search and social. We…Continue
Let's face it. Websites are becoming a commodity in the automotive world. Most quality website vendors are putting out solutions that are good enough to work well. Few are coming up with innovations that can differentiate them, and those differences are relatively small in the whole scheme of…Continue
There is so much data available online that can help your dealership make profitable marketing decisions. While some believe that making decisions based on what their gut tells them is the long under-utilized secret to business success, my opinion (being the data junkie that I am) is that the acquisition of intelligence is the only reliable way to…Continue