Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
I start to sound like a broken record whenever I recommend to businesses that they need to be as human as possible on social media, that the venue is one dominated by people, and that brands are most successful when they stay professional but avoid being robotic. I’ll continue to say it as long as it stays true,…Continue
Added by J.D. Rucker on December 25, 2012 at 6:00am — No Comments
My favorite social marketing tool of all time is the unlock to share plugin. What is it?…Continue
Increases in broadband penetration and improvements in mobile, 3G (or 4G for many of us now) speeds have lead to a rapidly increasing change in how we consume media online. It is now common to see widespread use of higher quality image formats, more advanced usage of HTML5 and other…Continue
As social signals continue to rise in prominence when it comes to search engine rankings, there has been a revival in the need for retweets. Google and Bing are assigning a certain level of importance on the sheer organic numbers that are gained when it comes to social sites like Twitter, Facebook, and Google+, and…Continue
Added by J.D. Rucker on December 23, 2012 at 5:57am — No Comments
Your dealerships online reputation can literally make or break your business success. Why’s that? Because, statistically speaking, around 90 percent of all consumers use the Internet to research businesses when they are looking for a product or service. …Continue
“I sit down at the computer and think of things to post on social media.”
This is the problem. It’s the challenge that faces many dealers as they try to explore new ideas to post about on social media. They have “social media time”…Continue
The most trusted name in live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…Continue
Added by Ketty Colom on December 21, 2012 at 7:30am — No Comments
Like Y2K and Twilight: Breaking Dawn before it, the Mayan Apocalypse has thus far failed to bring about the end of the world. The solar flares didn’t fry us, the meteor didn’t send us the way of the dinosaurs, and Cthulhu remains slumbering his ancient slumber in the abyss. This surprising survival on the part of the human race has left many…Continue
Added by Timothy Martell on December 21, 2012 at 6:30am — No Comments
Retailer Guide to connecting Social Media, Local Search and Mobile Marketing Tactics to create a more effective SoLoMo Strategy…Continue
Does Your Dealership Have a "Talk to the Dealer" Website Page?
Recently I was contacted by Darin Wade, the owner of the new Power Ford of New Mexico in Albuquerque to assist in the development of a BDC and Digital Marketing Strategy. One of the key differentiators that Darin had already implemented, which I became aware of…Continue
When Instagram decided to block Twitter from being able to post the images directly onto the platform, we all knew it was a matter of time that Twitter would have its own variation. We didn't realize that it would only take a few days. We also didn't expect it to be such a useful portion of…Continue
In light of recent developments, it seems that local Marketing Using Facebook is only going to keep gaining significance, so how can other services keep themselves relevant?
You may remember earlier this…Continue
After seeing the tremendous success that my last series of blogs "Transforming the Dealership" has brought in terms of visibility and feedback I have decided to start a new series to focus strictly on the BDC.
As a dealership trainer and consultant I am sure having an amazing…Continue
Added by Stan Sher on December 19, 2012 at 11:30pm — No Comments
If you work in the automotive retail industry you are no stranger to change. You thrive on competition and commission based pay plans. You love the hunt. You love the rewards when you push through goals set by your employer. You love winning the prize.
The answer, of course, is an Instagram. Listen, I’m not going to tell you that’s a great joke, simply a relevant one, because the social picture sharing and food-photo-filtering site has been making waves this week with their announcement that all your photos will soon be theirs. Everywhere, millions of voices are crying out…Continue
Added by Timothy Martell on December 19, 2012 at 7:00am — No Comments
Google and YouTube have collaborated to develop and roll out a new video iPhone App named "Capture" which will empower improved Dealer Content Creation and easy publishing of videos to Social Media channels.…Continue
Facebook just keeps expanding their influence. This week, they have added a powerful new feature to their mobile version for both iOS and droid, changing the “Nearby” feature and making marketing using Facebook even more important for local businesses.
In the past, Nearby…Continue
Added by Timothy Martell on December 18, 2012 at 7:30am — No Comments
There are plenty of ways to use mobile devices to promote a business. The merging of social, local, and mobile into the SoLoMo buzzword of 2012 is starting to became a reality for 2013. With YouTube's latest app for iPhone and iPod Touch, the video giant has given a powerful tool to businesses who rely on showing people their wares before they make…Continue
Added by J.D. Rucker on December 18, 2012 at 3:00am — No Comments
This Automotive Digital Marketing Professional Community and Network is dedicated to Thomas Lesard...
Tom was a giant of a man, who was also my boss from 1982 to 1984 while I worked for the De La Fuente Automotive Group in San…Continue
Added by Ralph Paglia on December 18, 2012 at 1:00am — No Comments
Investors are starting to understand the advertising strategy that Facebook is slowly rolling out to businesses looking to leverage the world's…Continue