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Featured ADM Member Blog Posts – December 2012 Archive (104)

If You Go for the Inspiring Message on Social Media, You have to Go All Out

Driving Sales Christmas

I start to sound like a broken record whenever I recommend to businesses that they need to be as human as possible on social media, that the venue is one dominated by people, and that brands are most successful when they stay professional but avoid being robotic. I’ll continue to say it as long as it stays true,…

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Added by J.D. Rucker on December 25, 2012 at 6:00am — No Comments


Influencer
The Top 24 Social Media Marketing Tools Used by the Pros

#1: Unlock to Share Plugin

My favorite social marketing tool of all time is the unlock to share plugin. What is it?…

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Added by Joe Schwartz on December 24, 2012 at 6:29pm — 4 Comments


Influencer
A Deeper Look Into the YouTube Redesign, Annotations and InVideo Programming

Increases in broadband penetration and improvements in mobile, 3G (or 4G for many of us now) speeds have lead to a rapidly increasing change in how we consume media online. It is now common to see widespread use of higher quality image formats, more advanced usage of HTML5 and other…

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Added by Joe Schwartz on December 23, 2012 at 12:30pm — 4 Comments

5 Rules of Twitterquette when Asking for #Twitter Retweets

Begging

As social signals continue to rise in prominence when it comes to search engine rankings, there has been a revival in the need for retweets. Google and Bing are assigning a certain level of importance on the sheer organic numbers that are gained when it comes to social sites like Twitter, Facebook, and Google+, and…

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Added by J.D. Rucker on December 23, 2012 at 5:57am — No Comments


Influencer
3 Helpful Tips to Make Sure Your Online Reputation is Protected!

Your dealerships online reputation can literally make or break your business success.  Why’s that?  Because, statistically speaking, around 90 percent of all consumers use the Internet to research businesses when they are looking for a product or service. …

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Added by Rick Mosca on December 22, 2012 at 1:00pm — 18 Comments

Always Keep Your Eyes Open for Social Media Opportunities

Opportunities

“I sit down at the computer and think of things to post on social media.”

This is the problem. It’s the challenge that faces many dealers as they try to explore new ideas to post about on social media. They have “social media time”…

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Added by J.D. Rucker on December 22, 2012 at 4:00am — 9 Comments


Influencer
Top 10 Blogs and News for 12/17-12/21

The most trusted name in live chat brings the top ten blogs and news stories right to you! We monitor industry trends, current events, and the auto dealer community every week to bring you the top ten blogs and stories from around the…

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Added by Ketty Colom on December 21, 2012 at 7:30am — No Comments

World Didn't End... So Now What?

Like Y2K and Twilight: Breaking Dawn before it, the Mayan Apocalypse has thus far failed to bring about the end of the world. The solar flares didn’t fry us, the meteor didn’t send us the way of the dinosaurs, and Cthulhu remains slumbering his ancient slumber in the abyss. This surprising survival on the part of the human race has left many…

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Added by Timothy Martell on December 21, 2012 at 6:30am — No Comments

SoLoMo Infographic: Retailer Guide to Connecting Social Media, Local Search and Mobile Marketing

SoLoMo Infographic

Retailer Guide to connecting Social Media, Local Search and Mobile Marketing Tactics to create a more effective SoLoMo Strategy…

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Added by Ralph Paglia on December 21, 2012 at 2:00am — 7 Comments

Dealer Website Best Practice: "Talk To The Dealer"

Does Your Dealership Have a "Talk to the Dealer" Website Page?

Recently I was contacted by Darin Wade, the owner of the new Power Ford of New Mexico in Albuquerque to assist in the development of a BDC and Digital Marketing Strategy.  One of the key differentiators that Darin had already implemented, which I became aware of…

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Added by Ralph Paglia on December 20, 2012 at 3:00pm — 15 Comments

Using Twitter Pictures Like Instagram to Highlight Cars in an Interesting Way

When Instagram decided to block Twitter from being able to post the images directly onto the platform, we all knew it was a matter of time that Twitter would have its own variation. We didn't realize that it would only take a few days. We also didn't expect it to be such a useful portion of…

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Added by J.D. Rucker on December 20, 2012 at 2:00pm — 2 Comments

Facebook and Foursquare

In light of recent developments, it seems that local Marketing Using Facebook is only going to keep gaining significance, so how can other services keep themselves relevant?

You may remember earlier this…

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Added by Timothy Martell on December 20, 2012 at 6:30am — 2 Comments

Transforming The BDC: Part 1

After seeing the tremendous success that my last series of blogs "Transforming the Dealership" has brought in terms of visibility and feedback I have decided to start a new series to focus strictly on the BDC. 

As a dealership trainer and consultant I am sure having an amazing…

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Added by Stan Sher on December 19, 2012 at 11:30pm — No Comments

You Only Know What You Know

If you work in the automotive retail industry you are no stranger to change.  You thrive on competition and commission based pay plans.  You love the hunt.  You love the rewards when you push through goals set by your employer.  You love winning the prize.

 …

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Added by Brian Pasch on December 19, 2012 at 2:00pm — 1 Comment

What Does a Hipster Weigh?

The answer, of course, is an Instagram. Listen, I’m not going to tell you that’s a great joke, simply a relevant one, because the social picture sharing and food-photo-filtering site has been making waves this week with their announcement that all your photos will soon be theirs. Everywhere, millions of voices are crying out…

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Added by Timothy Martell on December 19, 2012 at 7:00am — No Comments

Google-YouTube Rolls Out "Capture" Video App - Empowers Increased Dealer Video Content Creation

Google and YouTube have collaborated to develop and roll out a new video iPhone App named "Capture" which will empower improved Dealer Content Creation and easy publishing of videos to Social Media channels.…

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Added by Ralph Paglia on December 18, 2012 at 10:00pm — 5 Comments

Facebook Updates "Nearby" For Local

Facebook just keeps expanding their influence. This week, they have added a powerful new feature to their mobile version for both iOS and droid, changing the “Nearby” feature and making marketing using Facebook even more important for local businesses.

In the past, Nearby…

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Added by Timothy Martell on December 18, 2012 at 7:30am — No Comments

YouTube Capture App for iPhone is an Ideal Sales Tool

YouTube Capture

There are plenty of ways to use mobile devices to promote a business. The merging of social, local, and mobile into the SoLoMo buzzword of 2012 is starting to became a reality for 2013. With YouTube's latest app for iPhone and iPod Touch, the video giant has given a powerful tool to businesses who rely on showing people their wares before they make…

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Added by J.D. Rucker on December 18, 2012 at 3:00am — No Comments

Thomas Lesard; ADM Professional Community Dedicated To His Mission

This Automotive Digital Marketing Professional Community and Network is dedicated to Thomas Lesard...

Tom was a giant of a man, who was also my boss from 1982 to…

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Added by Ralph Paglia on December 18, 2012 at 1:00am — No Comments

Have You Noticed Facebook Retargeting Campaigns?

If you have been following Facebook stock prices in the past month, you will know that the stock has had significant activity to the upside.

 

Investors are starting to understand the advertising strategy that Facebook is slowly rolling out to businesses looking to leverage the world's…

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Added by Brian Pasch on December 17, 2012 at 4:30pm — 3 Comments

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